Legal Mastermind Podcast - Presented By Market My Market (Market My Market)

Gary Falkowitz, Founder and CEO of Intake Conversion Experts, has spent the past 10 years helping thousands of law firms build and refine their intake process.

In this podcast, you will learn:
- The importance of setting up an intake process
- Best practices for responding to and qualifying leads
- The most effective ways to follow up on leads
- How an intake directly effects signing up new cases

Edward Olson, Owner of the Olson Law Firm, joins us to expound his 25+ years of experience of managing law firms (and other law firm partners) through inspiring and altering attitudes.

In this podcast, you will learn:
- How sharing responsibility amongst all staff promotes growth
- Business development aspects of a law firm
- How to identify the basic tools needed to create change positive change within a law firm

Allison Gagliardi, Marketing Director of Clark, Fountain, La Vista, Prather & Littky-Rubin in West Palm Beach, FL, speaks about being a marketer both in-house and agency-side and how both relationships with a law firm differ.

On this episode we discuss
- Becoming the favorite client of your agency or consultant
- Bringing out the best in your staff on your website and online
- Takeaways with easy implementation for both organic and social marketing

Renee Branson of RB Consulting discusses the pressing issue of mental health in the legal community, and what steps you can take immediately to identify and correct these issues for your firm and yourself.

In this episode we discuss...
- How detrimental mental health issues are for the firms productivity and bottom line
- Best practices for addressing the onset of mental health problems in a firm
- ABA's health and wellness initiative

Merry Neitlich of EM Consulting spends our segment talking about improving internal operations of a law firm through client feedback and trending legal software.

In this episode we discuss...
-Building stronger relationships with our clients
-An overview of legal software options lawyers are using
-What client feedback surveys are and why they help

Chase and Ryan discuss why they started The Legal Mastermind Podcast and the best way to listen to the episodes.

***New Episodes Every Monday***

John Remsen Jr., Founder of The Remsen Group, is extremely knowledgable about all aspects of law firm growth strategies. However, in this podcast we talk specifically about managing and developing young lawyers in a law firm.

In this episode we discuss...
- Putting the right processes in place to develop young lawyers for success and avoid burnout
- Weighing in on the future of billable hours and non-billable hours
- Identifying what work/life balance should look like in a commonly-demanding legal industry

Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm's brand online and protecting your referrals.

On this episode we discuss...
-How many law firm's referrals may in be in jeopardy without them knowing
-Best practices for representing your firm on social media
-Content opportunities beyond blogging and maintaining authenticity when outsourcing your content

Vanessa Schaefer the Co-Founder & Creative Director of Clockwork Design Group discusses the key elements law firms should be paying attention to when branding their law firm.

On this episode we discuss...
- How to differentiate your law firm from your competition
- The importance of interviewing both clients and attorneys to get perspective
- How align with your internal team to decide on the branding and name of your law firm

David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm.

In this episode we discuss...
- What cross-selling is and how to implement it at your firm
- How to reframe cross-selling into "cross-serving"
- How to set up milestones internally

Charlotte Davis is the founder of Verve Communications. She has over 20 years' experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais LLP, one of Canada's largest law firms.

On todays episode we discuss..
- How clear/plain language builds trust and expertise
- Active voice vs. passive voice
- Understanding the importance of tone in contracts and correspondence

In this special episode Hosts Ryan Klein & Chase Williams discuss the following topics related to the tactics you or your agency should be implementing into your Adwords Strategy at your Law Firm.

In This Episode We Cover...

Where are you sending your paid traffic?
How are you quantifying conversion
Are you relying on automated reporting?
Are you A/B testing?
Is Your Campaign Improving Monthly?
Are you establishing a benchmark?
Have you seen the exact searches triggered from your campaign?
What keywords are included in your negative keyword report?
Are you getting as much real estate as possible on the search engine results page? 
Is there an opportunity to open remote offices?
Are you running your ads 24/7 7 days a week?
Are you working with a Google AdWords?

Our predictions the huge upcoming opportunity with Google’s Upcoming Local Service Ads

Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time.

On this episode we discuss...
How to hook people within the the first 3-5 seconds
How to strategically set up time to create video content
How to repurpose video content across multiple channels

https://www.trenalittle.com/

Robert Weiss - Chief Video Content Marketing Strategist at Multi Vision Digital has over 14 + years of experience in Internet marketing, SaaS based marketing and sales processes tactics.

In this episode we discuss...
- How to create specific video content based off of your firm's objectives
- How to get started with an ongoing video marketing strategy
- A proper budget to allocate when hiring a 3rd party

https://nyccorporatevideoproduction.com/

Julie Henson - Director of Client Development & Marketing at Briggs and Morgan has spent the past two decades coaching high performing individuals by utilizing formal and informal influence to drive business development strategies. She has coached hundreds of individuals within the legal and professional sports industries.

In this weeks episode we discuss the 8 Competencies Julie focuses on when working with her clients...

- Confidence - What is your inner dialog?
- Drive - How much are you invested?
- Empathy - Do they care if they impact?
- Engagement - How engaged are you?
- External Relationships - Are you client minded?
- Are you Genuine - How sincere are you?
- Internal Relationships - How you’re perceived in the firm.
- Self Awareness - Listen to feedback and adjust.

Jonathan Sparks is the Founder of Sparks Law. He took his firm from 0 to 7 figures in 5 years. He works as an in-house counsel for small to medium sized businesses. Before forming Sparks Law, Jonathan worked at the United States Department of Justice, the United States Senate Office, the Attorney General’s office for the District of Columbia, and as an attorney at King & Spalding in Atlanta, Georgia.

On this episode we discuss…
- How to properly network at networking events and what kind of networking events to avoid
- Exploring Billable Hours Vs. Flat Fees
- Re-inveting your firm as you grow

Sparkslawpractice.com

Mike Jones is the CEO of Resound. Mike is professional brand junkie who excels at strategic thinking and execution to help clients’ brands become remarkable.

In this podcast we discuss...
- Creating 3-Second, 7-Second, and 30-Second Versions of Your Brand Story
- Creating a "Hero" and "Guide" Story From Your Firm
- Tweaking Your Messaging For Different Decision Makers

Today, on the Legal Mastermind Podcast, we interview Gina Rubel, the CEO of Furia Rubel Communications. Gina Rubel is a public relations, crisis communications and trial publicity expert, former trial lawyer and the author of Everyday Public Relations for Lawyers. Gina educates attorneys nationwide on how to implement communications planning and tactics to manage their reputation and drive business success.

On this episode, we discuss...
-Establishing yourself as a thought leader with media outlets in your community
-Appropriately responding to negative reviews and press online
-Positioning your firm positively using today's digital platforms

Luke Ciciliano is the owner of SEO for Lawyers.

On this weeks episode we discuss...
-Consolidation of law firms an opportunity or fear for lawyers
-How lawyers can anticipate a shrinking need for legal services
-Understanding the value of a law firm when considering acquisition or merging

Sarah is the founder and CEO of Firm Focus. Sarah helps law firms and legal departments of all sizes increase their productivity, reach their mission critical objectives, develop a strong workplace culture, and develop a plan for continuous growth and focus.

On today's episode we discuss...
- What "Meta Decisions" are and how to set timers and turn off distractions
- Tips for having a more balanced and focused work life balance
- How multitasking slows you down. We participate in a focus exercise easy that is easy to replicate at home.

https://www.firm-focus.com

Robert Cooper is the founder of PlusROI Growth Labs. PlusROI uses the most cutting edge practices of Growth Hacking to minimize risk while finding the best ways to grow your business.

On this episode we discuss...
- Giving Your Website Call-To-Action's More Consideration
- Setting the Tone and Expectations for Your Website Visitors

On this weeks episode Ryan and Chase sit down to discuss...

- Update Your Website so it Doesn't Affect Your SEO
- Establishing Website Costs and Timelines
- Overview of Your Website Update Options and Sources

Rob Coleman is the Director of Business Development at Hennessy Digital.

On This Episode We Discuss..

- The Main Red Flags of Modern Digital Marketing Agencies
- The Habits of Ethical Marketing Agencies
- The Tactics Effective Agencies Are Using Today

Melanie Leonard is the founder of streamlined.legal.

Clio Gold Certified Consultant and Attorney Melanie Leonard offers personalized consulting services, training, and education to law firms who are looking to create efficiency in their daily workflow and optimize the use of practice management software throughout their firm.

Today on the legal mastermind podcast we have Robyn Addis. She is the COO of LISI a boutique digital marketing agency specializing in digital marketing solutions for law firms.

Most firms love to be first to be second, meaning they stifle innovation. On this episode we discuss how legal marketers and lawyers can make a valuable impact at their firms will help them fee valued and as though they are able to make an impact.

On this weeks episode we have Kwame Christian, the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country.

He is also the author of the Amazon Best Seller - Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict.

On This Episode We Discuss...
- Crafting Your Negotiating Techniques Daily
- Different Negotiating Tactics That Lawyers Employ to Get What They Want
- How Building Confidence is the Baseline of any Negotiation

Christina and Joe Hammond are the founders of Producify. A boutique full-service video marketing company based in Florida. We manage every aspect of video, from concept creation, production, and post-production to distribution on all media channels.

On this episode we discuss...
- How to repurpose content
- What type of gear and apps to use when creating videos
- Understanding your audience and the types of video content to create that converts

Ryan Suydam is the cofounder of Client Savvy. Client Savvy helps firms create fierce client loyalty by designing, implementing, and measuring Client Experiences. He has coached over 300 organizations and over 10,000 professionals on the skills required to be “client savvy.”

On this weeks episode we discuss..

- What is CX (Client Experience)
- How to refocus your business on value creation and value delivery
- How to design an experience for a client

Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients.

Prior to working in marketing and communications, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer.


On this weeks episode we discuss...

-Siri, Alexa, and Google Home - Voice Search and The Opportunities for Law Firms
-Featured Snippet & Structured Data
-How To Be More Conversational in Your Content

John Croft is the President and Co-Founder of Elevate Services, a law company, providing consulting, technology and services to both law departments and law firms. Julie Savarino is Chief of Client Services and Development Officer at Business Development Inc, as well as Client Relations Director and Client Service Liaison at Dickinson Wright. Julie is also an Amazon Best-Selling Author. Ralph Baxter is on Member Board of Directors at Intapp, a Co-Host on the Law Technology Now Podcast, Member Legal Advisory Board of Legal Zoom, and Fellow at CodeX, The Stanford Center for Legal Informatics.

On this weeks episode we discuss…

-Why the Term Non-Lawyer is Now Obsolete in the Legal Industry
-Ownership in Law Firms
-Alternatives to the ‘Non-Lawyer’ Term

For more than a decade now BridgeField Group’s founder, Chris Kirby, has focused on assisting attorneys and other professionals in all aspects of professional and personal success. Though he has maintained an active law license for over 22 years, for more than a decade Chris has been solely dedicated to coaching and training corporate and legal clients throughout the United States and internationally. By recent count, Mr. Kirby has worked with well over 3000 professionals from well over 100 law firms and other organizations in 38 states, the District of Columbia, and more than 40 countries.

In this episode we discuss...
Why Strategic Plans Matter and How to Create Them
The Benefits of Strategic Planning Communication and Competition
Applying Strategic Planning to All Facets of Your Law Firm

Carol Endicott is the Director of Communications at Umbrella Legal Marketing. She has 10+ years of experience in Public Relations and Marketing Communications.

On this episode we discuss...
- A strategy to obtain over 1000 likes on LinkedIn

Susan Freeman is Founder and CEO of Freeman Means Business. Susan strives to help women in business communicate effectively with the world and to help men communicate effectively with women in business.

She hosts a podcast to give an opportunity for other business women to share their stories; she travels to host client appreciation events and conscious inclusion exercises; she also hosts workshops on how men and women communicate differently and tools and tips you can use to get where you need to be after learning about those differences.

On This Episode We Discuss…

• Communication Theories - Why We Do What We Do
• Vertically Structured Beliefs vs Horizontally Structured Beliefs
• The Differences in Diversity and Inclusion

Eva Wisnik is the Founder and President of Wisnik Career Enterprises, Inc. Eva began in NYC as a recruiter for two large Wall Street law firms over 30 years ago before founding Wisnik Career Enterprises. Wisnik now works with law firms to develop training programs as well as help firms find and hire the right people. WCE has conducted over 700 training programs on topics ranging from Interview Training to Achieving Professional Visibility to Time Management Techniques for Attorneys. Each session is designed specially to fit that specific firm's needs. WCE has also placed more than 800 Recruiting and Marketing Professionals over the course of the past 20+ years.

On This Episode We Discuss...

•Setting a Game Plan & Developing Rituals to Break Up Your Schedule While Working from Home
•Steps You Can Take to Be Effecient
•Certainty in Reference to Robbins' Human Needs Model

In this weeks episode The Legal Mastermind Podcast hosts sit down to speak about some of the misinformation being spread on the internet by people deeming themselves as expert marketers during crisis management. We look at raw data and actual surveys to determine how COVID-19 is affecting the legal marketing world and what you should be doing.

Resources discussed during the podcast
https://www.marketmymarket.com/gauging-intent-across-marketing-channels-during-covid-19-and-any-future-crisis/

spyfu.com

https://www.facebook.com/ads/library/

Mark is the President of Leadership for Lawyers, LLC. They provide training, coaching and consultation to firms in the areas of leadership development, business development and marketing. Before working with Leadership for Lawyers, Mark had more than 25 years of experience as a Chief Marketing Officer for professional services firms. He is teaches Strategic Marketing and Business Development at the University of Denver Sturm School of Law.

On This Episode, We Discuss...

•Disruptions That Law Firms Are Facing Today
•Process to Design a Solution to Address Both Internal and Client-Facing Problems
•How to Effectively Give Feedback to Others with Differing Personalities

Michael Mogill is the Founder and CEO of Crisp Video Group. Crisp Video helps thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue. The company hosts a Law Firm Growth Conference, Game Changers Summit, in Atlanta every year. Michael is also the author of The Game Changing Attorney.

On This Episode, We Discuss ...

•How Investing in Social Media Can Benefit Your Firm
•Giving Up the Idea of Competition
•Focusing on Team Alignment, Strong Leadership, Clear Vision, and Culture Control in a Firm

Joe Ortega and Cisco Adler are partners at Digital Rain, premiere PPC agency for law firms.

On this episode we discuss...
- Google Ads tips to make sure your internal team or agency is driving and converting qualified clicks
- Techniques experts are using the drop click costs dramatically
- The $340 million Google grant for ads your firm should be receiving

Peter Webb, Bobby Ravan, and Angela Wearn are all members of Scorpion. Peter is the Senior Vice President of Sales and has been with Scorpion for over 18 years since it was founded in 2001. Bobby has been with the company for just under 5 years and is the Director of Corporate Marketing. Angela is the Executive Vice President of Personal Injury and has been with Scorpion for nearly 6 years and has held several positions.

On This Episode, We Discuss ...

•Thinking About Your Strategy - What Clients / Cases Are You Looking For?
•What Is Omni-Channel Marketing and How Can It Benefit Your Firm
•Branding Concepts and Why Branding Is So Important

Talien is the Director of Bankruptcy Operations at McFarlin LLP and has been working in the legal industry for nearly 12 years.

On This Episode, We Discuss . . .

• What Clients Are Looking For When Choosing a Firm
• Listening During Initial Contact / First Impression
• Why 'Human Touch' Is So Important In Communication

Andy Edelstein is Copywriter and Creative Director for Edelstein Communications. He spent nearly two decades working on Madison Avenue among the "Mad Men" before taking his business freelance in 2001. He specializes in the legal industry, but also has significant experience in B2B, Technology, Financial Services, and Healthcare. Andy is an active member and previous board member of the Legal Marketing Association (LMA).

On This Episode, We Discuss ...

• Bios and the Resistance from Lawyers
• Finding Differentiation in Your Law Firm
• Copywriting vs. Content Writing

Dan Brian is the Director of Digital Marketing at Riddle & Brantley, LLP. He has been in the Digital Marketing Industry for over 14 years and primarly worked in the agency world when he first began his career. Dan developed a love for applying scrappier startup tactics and strategies to online marketing that he eventually brought with him when he transitioned to legal marketing a little over one year ago.

On This Episode, We Discuss ...
• The Importance of Repurposing and Recycling as Much Content as Possible
• Following the 80-20 or 90-10 Rule in Content Writing
• Steps and Tools to Use in Organizing Your Content Development Process

Grace Montealegre is the Vice President of Marketing for Persist Communications as well as the Vice President of Marketing for Gacovino & Lake Law Firm. Grace has over 15 years of experience in legal marketing with over 20 years of experience in marketing as a whole. She started with import and export law and has primarily focused in personal injury and mass tort law for the last 5 years. Grace has worked with all aspects including SEO, PR, Brand Management, but is extremely passionate about automation in marketing.

On This Episode, We Discuss ...
• Assessing Your Current Processes and Identifying Tools to Streamline In Phases
• What is Marketing Automation?
• Importance of Capturing Your Contact in the First 5 Minutes

Paul Faust is the President and Co-Founder of Ringboost. Ringboost has a passion for helping business owners grow any way they can and they are all about providing companies and firms with numbers that they can use in their marketing to drive more voice interaction. Paul oversees the sales and marketing functions of Ringboost, working with clients of all sizes to find memorable numbers that will be game changing for their businesses.

On This Episode, We Discuss ...
• The Importance and Benefits of Voice Communication
• What is Number Sharing and How Does it Work?
• Toll-Free Number vs. Local Number

James Moorhouse has been in the legal marketing industry for over 20 years now, after beginning in 1999. James learned many tricks of the trade from his mentor in his time at Wallin and Klarich. He has since ventured into different roles and is currently consulting with attorneys at JPM 4 Marketing.

On This Episode, We Discuss ...
• What You Should Be Considering for a Marketing Budget
• How to Market in High Yield but Less Competitive Markets
• Different Ways to Utilize Google My Business for Marketing Your Firm

Ted DeBettencourt is the Co-Founder of Juvo Leads. Ted has been working in the legal marketing industry for over 11 years now and began Juvo Leads with his partner about 3 years ago after running a small legal marketing agency himself. Juvo Leads is a complete lead capture and tracking company for law firms and other legal marketing agencies; they help law firms get more leads through website chat, as well as track leads that come through via phone call and form submission. If you are interested in speaking with Ted or learning more about his company, visit their website here - https://juvoleads.com

On This Episode, We Discuss ...
• Tracking the Source of Leads vs Tracking the Source of New Clients and Signed Cases
• What is Speed to Lead and Why Is It So Crucial?
• Website Mobile Experience and Tracking Leads via SMS

Kwame Christian is the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country. He is also author of the Amazon best seller – Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict and host of the word's most popular negotiation podcast - Negotiate Anything.

On This Episode, We Discuss …
• Recognizing Social Injustice and What Constitutes Action
• Steps of the Compassionate Curiosity Framework
• What is a Lawyer's Role as a Defender of Justice?

Webinar Information: June 5th, 2020 at 12 PM EST https://us02web.zoom.us/meeting/register/tZIvfuqtrjksHdUSm7XQqRXIMNth-xHQEx_P


americannegotiationinstitute.com/justice

Kwasi Bowman is the Director of Account Management at Gavelytics. Gavelytics is a company that goes through records within state courts and extracts information on judge behavior to give litigators. Kwasi's role within the company is to take care of current clients and make sure that they are aware of how to use the technology. He ensures everyone is maximizing use of the product as well.

On This Episode, We Discuss...
• Structuring Your Strategy as a Result of Analytic Predictions
• Value AI Brings in Ability to Adjust Predictions and Anticipations
• Future of AI and How That Affects Lawyers

Digital marketing is always evolving and there is always a new piece of software that you could be implementing in your site to make it run faster, have a better customer experience, or just to one-up your marketing game. Software is likely a solution to some of the issues or gaps that you may be struggling with.

On This Episode, We Discuss ...

• Reviewing Website Speed and Ways to Make Your Website Load Faster
• Chase and Ryan's Go-To Marketing Tools to Implement in Your Website
• What Things You Can Be Testing On Your Website and Content Refreshes

Catherine MacDonagh is the founder of Legal Lean Sigma Institute and the developer of Legal Lean Sigma and the award-winning Legal Workout. She teaches and provides training and consulting services with a focus in project improvement, project management, operational and process excellence, organizational development, and strategy. Visit http://legalleansigma.com to learn more about the services Catherine and her team provide.

On This Episode, We Discuss...

• Understanding Lean and Six Sigma in Addition to Project Management
• What the Process Improvement Framework Is & How to Apply It
• Reducing or Eliminating Wasteful Tasks in Projects

Brian Basinger is Founder and Principal of Basinger CPA. Brian is a Certified Public Accountant and a Certified Tax Coach and helps small business owners navigate accounting, bookkeeping, and tax preparation. Basinger CPA is a strategic advisory firm that tries to go in depth and be proactive in helping their clients on tax planning, accounting, and cash flow forecasting.

On This Episode, We Discuss ...

• What Is the PPP Loan vs Other Options
• Recent Changes and Updates Made to PPP Loan
• Guidelines to Forgiveness of PPP Loan

Ken Hardison is the Founder and President of PILMMA, the Personal injury Lawyers Marketing and Management Association. Ken and the PILMMA Team use marketing and management resources dedicated to attorneys - they put out great information and host webinars, conferences, and mastermind groups. Ken is also an author on several books as well as a very sought after speaker, both on marketing and managing law firms.

On This Episode, We Discuss ...

• Secrets of Successful People
• Using Zoom and Other Virtual Meeting Spaces During COVID-19
• Giving Value in What You Do

William Umansky is the Managing Partner of Umansky Law Firm. William became a lawyer over 28 years ago and started as a prosecutor - he then did some defense work at a personal injury firm and has since started his own firm. He handles personal injury cases including car accidents, truck accidents, motorcycle accidents, slip and fall and premise liability cases, negligent security and sex abuse. William is also an author to the Amazon Best-Selling book "Power Principles of Success".

On This Episode, We Discuss ...

• Finding Your Driver for Success
• Giving Back to Your Community
• Prioritizing Your Passions... Including Your Business

Bruce Segall is the President of Marketing Sense for Business. He works with both law firms and small to mid-size business firms to help professionals stand out in the crowded business world. He has worked in the marketing industry throughout his entire career - He began with MasterCard and Citibank working in their marketing departments and then became the Director of Marketing for a small professional services firm. Bruce brings up a diverse mix because he understands the discipline that comes from working at big companies as well as the needs and the need for flexibility at a small firm or for solo practitioners. He has focused on being an outsource marketing director for smaller companies and firms by doing branding, communications, and messaging.

On This Episode, We Discuss ...
• 4 Most Important Things to Check on Your LinkedIn Profile Page
• Using LinkedIn's Features - Free vs. Premium
• On-Going Aspects of LinkedIn Features

On This Episode, We Discuss ...
• Importance of Tracking and Transparency in Reporting
• Thinking Outside the Box When It Comes to Content Plans
• The Latest SEO Trends

Keith Newstrom has over a decade of experience in the legal marketing industry and is currently the Business Development Manager at Intake Conversion Experts (ICE). ICE has assisted over 200 Law firms, retained over 40,000 cases, and an average conversion rate of ~75%. Keith previously worked for FindLaw and Thomson Reuters for just over 7 years selling directory listings and leads.

If you are interested in getting in contact with Keith, please email him at newstromk@gmail.com or knewstrom@intakeconversion.com. You can also find more information by visiting his website at http://www.keithnewstrom.com/

On This Episode, We Discuss ...
• Buying Leads and Why It Differs for Every Firm
• Recommendations from Keith on Best Tools for Finding the Best Cases
• Importance of Intake Process in Converting Leads

Tim Corcoran is a Legal Management Consultant with offices in New York, Charlottesville, and Sydney as a global client base. He is a keynote speaker, author, as well as a legal commentator and has been in the industry for the past 2 decades as a corporate executive. The things that he talks about and where he guides his clients is just practical advice - what he learned in how to run a business and what they may not have been trained to do when in law school. It is really about helping legal leaders use their intellect and their lawyer abilities to be more effective leaders and managers of their business, which is essentially what his consulting practice is based on. Please reach out to Tim by visiting his website at bringintim.com or by following him on Twitter @tcorcoran

On This Episode, We Discuss...
• Prioritizing Your Next Steps in Navigating the Pandemic and Beyond
• Embracing Opportunities and Collaborating and Communicating More Effectively
• Utilizing Technology as a Way to Deliver New Solutions

Harlan Schillinger is widely recognized as the "Grandfather of Legal Advertising". He invented television advertising in the legal community when no one else was doing it. He began his career in television work in 1975 and began creating a series of television commercials for the legal category in 1977. If you are interested in speaking with Harlan or learning more about him, please visit his website and reach out at harlanschillinger.com

On This Episode, We Discuss ...
• Determining What Others Are Not Doing and Doing That
• Strategizing Your Marketing as if You Are Talking to a Jury
• Operating Your Business Like a Sports Franchise

Mary Balistreri is the Business Development and Leadership Coach at Quarles and Brady. She coaches attorneys both in groups and individually to develop action plans and strategies to in turn develop business. Mary focuses on discovering tactics to help individuals grow to their full potential. She is also certified in Conversational Intelligence.

On This Episode, We Discuss ...
• The Importance of Trust in Conversations and Relationships
• Understanding Communication Styles and the 80-20 Rule
• Assumptions and Judgement vs Discovering Intent

Bryan Sklover is an On-Air Personality and has worked in the broadcasting industry for the past 18 years. He has been with iHeartRadio on 101.1 WJRR, a PA Announcer for the Orlando Solar Bears Hockey Team, producing the Mike Harvey Show, as well as being involved with other sports teams including Orlando Magic and Tampa Bay Lightning. He has worked overall in communication as he taught at the Connecticut School of Broadcasting. Bryan likes to encourage people to use the skills they may or may not even realize that they have to get their point across the right way. You can connect with Bryan on LinkedIn at https://www.linkedin.com/in/bryan-sklover-304a7183/.

On This Episode, We Discuss ...
• How to Sound More Effective Over the Phone
• Methods for Becoming a Confident Speaker
• Bryan's Suggested Tools for Best Quality of Production

Alycia Sutor is the Managing Director at GrowthPlay and leads the Professional Services Team. She has more than 20 years of experience helping lawyers and executives accelerate their sales performance and revenue growth. Alycia began in this industry when she discovered the opportunity to help lawyers rethink how they bring themselves into being so that the world can rethink the value that lawyers bring to the world. Please reach out to Alycia at www.growthplay.com

On This Episode, We Discuss ...
• Understanding Sales as a Service and the Meaning Behind It
• How to Keep Your Relationships with Clients and Prospects Open
• The Levels of Working with Professionals to Develop Business Plans

Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media - getting them positioned as thought leaders/experts in whatever niche they’re in - securing the media coverage, but also securing the firm as a whole covering their case wins and matters they are involved with. On the content side, they work with firms to figure out what kind of content they should be publishing, how to do that effectively, as well as how to utilize a lot of that content for public relations purposes. If you are interested in contacting Michelle, please reach out by visiting their website at www.rep-ink.com or you can email Michelle directly at michelle@rep-ink.com.

On This Episode, We Discuss ...
• Determining Your Subject Matter Sweet Spot
• How to Present Yourself in a Different Way to the Media
• Goals for Law Firms When Engaging with PR Firms

Jason Levin is the Founder and Owner of ReadySetLaunch. Jason implements a specific set of tools and approaches that lawyers should be using for law firm business development. ReadySetLaunch has been around for nearly 9 years as a full-service coaching and training company for attorneys doing business development for councils, partners, associates helping them create a road map and execute it so that they can succeed within their firms and within their practices. If you are interested in contacting Jason, please visit his website at readysetlaunch.net or email him directly at jason@readysetlaunch.net

On This Episode, We Discuss ...
• Understanding Discipline and Focus in SMART Goals
• Common Traps that Lawyers Fall Into Within Business Development
• Pro Bono as a Part of the Business Development Plan

On This Episode, We Discuss ...
• Why Are the Legal Local Service Ads Important to You?
• Where You Should Begin with Google Screened Local Service Ads
• Frequently Asked Questions Regarding Google Local Service Ads

To view the screen share video: https://www.youtube.com/watch?v=YNM578QyCDM&feature=youtu.be

If you are interested in learning more, check out Ryan's blog post - https://www.marketmymarket.com/google-screen-local-service-ads-expands-into-more-practice-areas-and-cities/ and if you would like to schedule a video consult with Ryan, use the following link to select a date and time - https://calendly.com/market-my-market/1-on-1-set-up

Doug Ott is the Founder of Doug Ott Consulting, LLC. Doug has been coaching and mentoring lawyers and accountants for the past 15 years and has been in business development for his entire career, over 30 years. He opened his own consulting practice about 4 years ago. Doug realized that there was a huge need for telling lawyers how not to sell, but how to connect with their prospective and existing clients to help them grow their business. His company, Doug Ott Consulting, works with lawyers all over the US including small, medium, and large firms.

If you would like to get in contact with Doug, you can check out his website at www.dougottconsulting.com or connect with him on LinkedIn (https://www.linkedin.com/in/dougott123/). You can also call him on his direct line at 415-350-9423. Doug is happy to offer a free 30min consultation for any quick question you may have.

On This Episode, We Discuss ...
• Organizing Your Contacts List and Tracking Development of Relationships
• Staying Top of Mind in Business Development
• Collaborating with Internal and External Colleagues

Terri Pepper Gavulic is the Chief Business Officer or TerraLex. TerraLex started as a referral network nearly 30 years ago and now, they are a membership network by invitation only. Her company has made a conscious effort to morph from being solely a referral network to having a platform for their members to collaborate which gives them the opportunity to have an even larger global footprint.

On This Episode, We Discuss ...
• How Does the Membership and Vetting Process Work?
• Important Elements of Networking to TerraLex Members
• Ways for New Lawyers to Get Involved in Referral Groups

Peter Walts is the Founder and CEO of Centropy Group as well as the COO of Employment Law Alliance, otherwise known as ELA. Peter is focused on creating new value and client momentum through business strategy, alliances, licensings and transactions. He has been in this business for about 20 years now and has enjoyed helping companies look at building alliances and building business development within their firms. Has been helping law firms specifically for about 7 years primarily through ELA. Peter also hosts a few different podcasts but mainly focuses on Employment Matters.

You can learn more about Peter at centropygroup.com and you can learn more about Employment Law Alliance at ela.law. You can find his podcast ‘Employment Matters’ at https://employment_matters.buzzsprout.com and connect with him via LinkedIn at https://www.linkedin.com/in/peterwalts/


On This Episode, We Discuss ...
• Leveraging Intellectual Property Internally
• Assessing Your Unique Value Proposition
• Benefits of Strategic Alliances for Law Firms

Kirk Smith is a Managing Partner at Shepherd, Smith, Edwards & Kantas, LLP. He has been practicing law for over 21 years and was also a former stock broker. Kirk’s firm largely represents consumers against brokerage firms or investment advisors and they look to help consumers that may have been taken advantage of either in their portfolio or retirement savings. Often what went wrong inside a person’s portfolio could be due to the broker or brokerage firm’s negligence and Kirk looks to help those consumers and file cases on their behalf in what is called finra arbitration. If you are interested in getting in contact with Kirk, visit his website at https://www.investorlawyers.com or you can call his office at 800-259-9010.

On This Episode, We Discuss ...
• Red Flags That You Can Look For When Speaking to Your Clients
• Why Are the Elderly Targeted and More Susceptible?
• Misrepresented Products and Topics to Stay Away From

Elise Holtzman is the President and Founder of The Lawyer’s Edge. Elise is an experienced attorney, certified professional coach and consultant. She is a former lawyer, no longer practicing law, and practiced in the area of commercial real estate transactions for two New York City law firms. When she was practicing law, she found that there were no coaches or very few female mentors in a similar situation. She got involved with professional coaching because it would combine everything that she loved that utilized many of her strongest disciplines she had developed during her professional career. Now, she helps lawyers and law firms become more successful in terms of bringing more revenue into the firms and running their firms like a true business. Elise does this by helping law firms develop their people into great business developers as well as great leaders.

You can reach out to Elise by visiting her website at www.thelawyersedge.com or send her an email at elise@thelawyersedge.com

On This Episode, We Discuss ...
• Understanding the Difference Between Marketing and Business Development
• Investing in Yourself and the People on Your Team
• Fixed Mindset Approach vs Growth Mindset Approach

David Miller started his career in finance and investment banking and he worked very heavily on collateralized debt obligations. When the financial collapse occurred in 2008, David was just finishing up law school and with his previous background and experiences, he transitioned into a securities litigation practice that he has been in now since 2010. He teamed up with his current partner, Tom McCulloch, who has been doing estate planning for the past 30 years. They are trying to focus now on Complex Estate and Elder Law - what that means is having a plan not only for divesting your assets after you pass, but having a continuing care plan during your retirement and making sure that the right people are empowered to help you. If you would like to learn more or get in contact with David, email him at david@mcmfirm.com or reach out to Crystal Collins at crystal@mcmfirm.com

On This Episode, We Discuss ...
• Using Your Background and Experiences to Help Your Clients
• How to Expand Into Other Niches and Why It Is Beneficial
• Fostering Relationships and Tactics to Bring in New Business

Nat Slavin is the Partner and Co-Founder of Wicker Park Group. He has been talking to lawyers for over 25 years about how to bring a clear voice to their clients. Nat and his partner started Wicker Park Group in 2007 and for the last 13 years, they have been primarily doing direct client feedback. They have developed training programs and other workshops for lawyers to help them act on the information they receive. The single most important thing in client feedback is if you are going to take the time to ask someone what they want and value, you have to be prepared to act on that.

Reach out to Nat by visiting his website at www.wickerparkgroup.com and if you are interested in learning more, email him at nat@wickerparkgroup.com

On This Episode, We Discuss ...
• Connecting with Your Clients In Order to Receive Feedback
• Adding Value to Your Client Relationships and What Questions to Ask
• How to Immediately Increase Client Loyalty

Brett Trembly is the Founder of Get Staffed Up as well as Founder at Trembly Law Firm. Brett started his law firm in 2011 in Miami, Florida. In 2018, Brett and his partner started Get Staffed Up as ‘the ultimate side hustle’. Their strategy was to get a few clients and then build out their system and nail it down. They spent the first 6 months of 2018 developing their pipeline, relationships, countries that they wanted to be in, and all of the back-end stuff and then began trying to make sales in July of 2018. If you are interested in learning more, visit getstaffedup.com and fill out the contact page or you can email Brett and his team directly at freedom@getstaffedup.com

On This Episode, We Discuss ...
- What Work Can You Hire a Virtual Assistant (VA) To Do?
- Benefits of Having Full-Time VA’s
- Common Pitfalls and How to Avoid Them

Tangi Carter is the Owner of Tangi Carter Law Firm and Business Mentor and Coach at The Peaceful Lawyer. Tangi began practicing in Florida right out of law school and she started out as a Public Defender at the age of 25. She started learning how to network, who the judges were and what their quirks were, so by the time that she opened her own practice, she felt as though she had a very good background to be able to do that. The best thing that she has learned throughout the years is to treat your current clients very well - take care of the people that have already paid for your services - the best clients are referrals from other clients. Tangi also coaches female lawyers.

If you want to reach out to Tangi, you can email her at tangi@thepeacefullawyer.com or find her on social media - Instagram (@the_peaceful_lawyer), Facebook, and LinkedIn. For a copy of the ‘7 Steps to Attracting the Ideal Client’ Guide, visit https://thepeacefullawyer.lpages.co/7-steps-to-attracting-your-ideal-client/

On This Episode, We Discuss ...
• Tips from 7 Steps to Attracting the Ideal Client Guide
• Correlation in Quality of Clients and Raised Prices
• Asking the Right Questions to Weed Out the Bad Clients

Mike Morse is the Author of Fireproof and Founder of Mike Morse Law Firm. Mike has been practicing law for the past 28 years. In 2011, he lost all of his business and decided to take everything that he had learned to television. Tv worked for him and they are now the largest personal injury firm in Michigan. With all of the things that he has learned along the way, he wanted to draw out a road map for young lawyers, or lawyers who may be struggling, to go from unpredictability to profitability.

If you would like to learn more or reach out to Mike personally, email him at mike@855mikewins.com

On This Episode, We Discuss ...
• Perception of the Law Firm Being a Business
• Finding the Most Success in Finding the Right Hire
• Resources, Systems, or References to Consider

On This Episode, We Discuss ...
• How to Find and Write Great Content Topics
• Understanding What People Are Searching For
• Revitalizing and Re-Optimizing Previous Content

This episode was transcribed by Transcription Outsourcing, LLC (https://www.transcriptionoutsourcing.net) - View the full transcription at legalmastermindpodcast.com

Paul Samakow is a Personal Injury Lawyer and Author. He has been working in the Washington DC area for the past 40 years and got into personal injury around the 5-year mark. The local hispanic community in DC did not really have anyone talking to them, so he started running some small ads in newspapers and the phone started ringing. Paul is bilingual, but not completely, so he needed to hire someone in his office that was bilingual and could have those conversations. He is now the #1 guy in the hispanic community in DC. He recognized about 3 years ago that what he is doing can be reproduced - he can teach it. So, he opened a consulting business to help other attorneys around the country to do the same thing he is doing in their markets.

The best way to reach out to Paul is to give him a call at 301-500-0000. For a copy of Paul’s book, visit https://www.hispanic.thebusinessanswer.com/order-form

On This Episode, We Discuss ...
• Recognizing an Under-Served Community and What Cases Work Better
• Paul’s Favorite Business Book Finds to Develop the Business Side of Your Firm
• Suggestions for Someone Who is Not a Native Spanish Speaker and Top Book Points

Michael Bond is the Senior Media Director at Blattel Communications. Michael has been involved in legal marketing now for 15+ years. He has held several in-house positions in New Jersey as well as California and transitioned to Blattel Communications about 10 years ago. Blattel Communications meshed well with what Michael loves in life, which is media. He enjoys pairing what he loves doing with his job.

If you are interested in learning more from Michael, visit his website https://blattel.com and find him on social media or reach out to him on LinkedIn at https://www.linkedin.com/in/michaelabond/

On This Episode, We Discuss ...
• Getting In Front of Your Clients Through Social Media
• Gauging How You Are Doing Relative to Other Firms
• Understanding What Metrics You Need to be Looking At

Chris Walker is the Senior Agency Account Executive at GatherUp. He has been working in digital marketing for the past 17 years in several different capacities. Before Chris joined GatherUp, he managed a sales team and an account management team at a local firm in Toronto. One thing that they did for their clients was review generation and that is how he was introduced to the GatherUp tool. He began working with GatherUp 3 years ago helping businesses get reviews.

If you are interested in learning more, please reach out to Ryan - ryan@marketmymarekt.com with any questions that you may have and he will be happy to assist you.

On This Episode, We Discuss ...

• Gathering, Managing, and Marketing Reviews
• What Should You Do When You Receive a Negative Review?
• Experiencing Bad Reviews from Fake Accounts and How to Handle It

Emily Baker, also known as The Badass Lawyer, is the Host of Get Legit Law and Sh!t Podcast and helps online businesses with all of their legal aspects. She made the jump to starting her own business in 2017 after 10 years working as a District Attorney in Long Beach, California. She loved the work as a DA, but sometimes the job was a little bit tough, especially health-wise.

If you are looking to get more involved with Emily, you can reach out to her through Direct Message on Instagram - https://www.instagram.com/theemilydbaker/ or find her at https://emilydbaker.com

On This Episode, We Discuss ...
• Focusing to Avoid Burnout
• Setting Boundaries and Enforcing Them
• Contributing to Spaces in a Positive Way

Katherine Taylor is the Owner and Founder of Taylor Legal - they focus on representing small business owners. When she first began her law practice, she started out at a large law firm in Baltimore, Maryland and was there for just over 7 years. When she left the law firm, she was in local government, essentially in-house counsel for a local government for about 10 years. Katherine then decided to start her own practice, primarily because she wanted something challenging.

If you are interested in reaching out to Katherine or learning more, visit her website at https://www.taylorlegal.com

On This Episode, We Discuss ...

• Authenticity in Growing Your Law Firm
• Staying On Top of Marketing and Relying on Others When Needed
• Understanding Referrals Without Asking

Frank Ramos is the Managing Partner at Clarke Silverglate in Miami, Florida. There are about ten attorneys at the firm who do a mix of litigation, commercial products, and employment. Feel free to connect with Frank on LinkedIn at https://www.linkedin.com/in/frankramosylt. If you scroll down to the bottom of his profile and find publications, he has several free books mostly geared towards lawyers regarding leadership, marketing, and other topics as well.

If you have not been on LinkedIn, get on LinkedIn. Once you are on, try it for a month. Give it a shot, it’s not for everybody, but you may find that you enjoy it and that it creates another avenue to market your company and creates another revenue stream by gaining referral sources. However, if you are going to be on a platform, you need to use it properly. Each platform has its own way of working and its own expectations of what appropriate content is.

On This Episode, We Discuss ...

• Reaching Out to Connections You Want to Create a Relationship With
• Producing Content on LinkedIn and Engaging in Others’ Content
• The End-Goal with Networking

Amy Adams is the Director of Business Development at Loeb Law Firm. She previously had an online business as an original Etsy shop founder. The past 5 years she has brought that entrepreneurial DNA to where she is at now and helps her team grow the business. She has come from a family of entrepreneurs and that is what she enjoys the most. If you are interested in reaching out to Amy, email her directly at aadams@loeb-law/com or connect with her on LinkedIn at https://www.linkedin.com/in/adams-amy/

On This Episode, We Discuss ...
• Tools and Guides to Help You Maneuver Data
• How Amy Got Started by Understanding Metrics
• Recommendations for Firms and Next Steps

Lauren Osborne is the Business Development Officer at TLD Law and has been with the company for about 2 years now. TLD Law is a full-service firm that will be celebrating its 60th year in business in 2021. Lauren works with the partners individually to develop their specific practice areas - they have a few different areas that they cover. Previously, Lauren worked with a CPA Firm for about 11 years before joining TLD Law. If you are interested in getting in contact with Lauren, you can email her at losborne@tldlaw.com

On This Episode, We Discuss ...
• Different Strategies for Approaching B2B and B2C Content
• Should Attorneys Be Writing Content on Their Website?
• Metrics to Measure Content Effectiveness

Richard Lau is the Founder of Logo.com. He currently has logo.com, face.com, coffee.com, short.com, rides.com, as well as others. In the past, he has owned resume.com, weed.com, gr.com, ra.com, which many of those he now wishes he would have held onto. The prices for his domains are currently a lot higher than they were 10 years ago.

On This Episode, We Discuss ...
• How to Protect Your Brand Name Online
• Options for Purchasing Domain Names
• Different Industries Using Alternate Extensions

On this special episode, Ryan and Chase discuss what your law firm needs to be doing in 2021 to be set up for success. Topics covered in the 1st part of this 2 part podcast include:

- Evaluating Your Technology / Tech Stack
- Taking Your Content Strategy to The Next Level
- LSA / Google Local Service Ads
- Our Take on Directories Such as AVVO & Justia
- Google Ads

Carol Greenwald has written several books on networking, growing law firms, and has over 20 years of experience in-house and as a consultant. Carol started her career in academics and after a few years, she decided to transition into speech writing. After writing speeches, one of her clients hired her as an in-house newsletter editor for an accounting firm and 5 years later, she became the Director of Marketing. She realized that she could move to working for law firms and did just that - she had been working in-house for about 20 years and has now been out for the past 20 years.

On This Episode, We Discuss ...

- Creating a System for Networking that Makes You Comfortable
- Importance of Selecting the Venue You Want to Network In
- Understanding Networking is Not About Selling
- Bridging the Relationship of Others and Facilitating Further Networking
- What Kind of Group Do You Want to Be In?

Ryan and Chase are back to discuss what your law firm needs to be doing in 2021 to be set up for success. On part 2 of this podcast episode, the topics include:

• Perfecting Your Intake and Follow-Up Process
• Having a Plan in Place for Reviews
• Optimizing Local SEO
• Finding Where You Fit in Social Media
• Staying on Top of Website Trends
• Continuing to Educate Yourself

Richard Sackett is the Founder of Group Matrix Advertising. He has been in the marketing / legal marketing agency world for the past 50 years. Richard and Morris Bart developed the systems and motivations that are the red rock of just about everyone’s ad and marketing program in the legal field today. Time of Day of Advertising, General Motivation of the Message, Internal Marketing Systems, and Management Systems were all developed over a period of 8-10 years. If you would like to reach out to Richard, you can call him at 504-220-5077 or email him at rsackett@groupmatrix.com.

On This Episode, We Discuss ...

- Recognizing Areas of Advertising that Have Not Changed Over Time
- To Be Successful, You Need to Be Ubiquitous Through Frequency and Connectivity
- Isolating the Answer to “Why Did You Pick Me?”
- Taking the Approach of Creating an Impact
- Keeping an Open and Welcoming Smile on Every First Contact

Nicole Clark is the Founder and CEO of Trellis Research Inc. Nicole is a Litigator and practiced a lot at the state court level doing employment and class action work. She couldn’t believe how difficult it was to get information at the state court level. Often, Nicole was an associate tasked with anecdotes and making strategic decisions - it blew her away that they were making strategic recommendations based on anecdata when there is a ton of data on the judges. She talked about the gap-in-data with some software developer friends to start mining data from the courts she appeared in most often. It was a game-changer in her practice and was so valuable to her. It gave her the courage to jump from practicing to bring Trellis to other litigators because having that data was a huge competitive advantage as a state court practitioner. Check out Trellis at www.tellis.law or reach out to Nicole directly at nicole@trellis.law or find her on Twitter at @nicole_a_clark.

On This Episode, We Discuss ...

• Most Common Ways People Use Technology When They are Not Necessarily Tech-Savvy
• Other Sources and Variables of Data that are Consequential in Making Decisions
• Giving Insight to Attorneys to Understand Some of the Judges’ Niche Things
• Where is the ‘Gray Area’ Line Drawn for Public Data?
• The Ethics for What Attorneys are Required to Do

Joey Coleman is a former criminal defense attorney and Author of Never Lose Another Customer Again: Turn Any Sale into a Lifelong Loyalty in 100 Days. Joey has since been helping organizations retain their customers and is now a full-time speaker, writer, and consultant on customer experience. To learn more about Joey and his many ventures, visit his website at https://joeycoleman.com/ . The 3 Free Chapters can be found on Joey’s website here by selecting “Get 3 Free Chapters”. For a copy of Joey’s complete book, check out Amazon or visit your local bookstore.

On This Episode, We Discuss …

• Proactive Behaviors versus Reactive Behaviors
• How Lawyers Can Make an Emotional Connection
• Efforts to Maintain Relationships After the Case is Over
• Difference in Thoughtful Gifting
• Retaining the Client Following “The Chase”

On This Episode, Chase & Ryan Discuss ...

- The Only Secret in Marketing is the Process
- How Is Tracking So Easy These Days?
- Is Keeping Track of Hundreds of Keywords That Important?
- Keeping Track of Content Marketing and Content Plans
- Honesty and Transparency in Reporting and Strategies

If you are interested at a deeper look of how you can implement transparency in your marketing process or what it looks like, check out Ryan's article with additional examples here - https://www.marketmymarket.com/seo-and-transparency-10-ways-digital-marketing-progress-can-easily-be-tracked/

Eric Bersano is the Vice President of Business Development at Market My Market. Eric has been in the legal marketing industry for quite some time and focused specifically on mass torts for the past 10 years. If you would like to reach out to Eric with any additional questions, please email him at eric@marketmymarket.com or you can call him on his cell phone at 310-889-8777.

On This Episode, We Discuss ...

- How To Decide Which Mass Tort You Should Pursue
- Who Is This a Great Fit For?
- The Best Mediums for Getting the Best Cases
- Finding a Firm to Partner With
- Biggest Pitfalls in the Mass Torts Process

Ben Glass is the Founder and CEO of Great Legal Marketing and Ben Glass Law. One of the book’s that Ben mentions the most to his clients is Deep Work by Cal Newport - check out the book on Amazon here. To learn more about Ben and to see how he is leading the legal industry to “challenge the status quo”, read his book, Play Left Fullback, on Amazon. You can also visit Ben’s websites at https://www.benglasslaw.com and https://www.greatlegalmarketing.com.

On This Episode, We Discuss ...

• How Do You Manage Everything You Are Doing?
• Ben’s Philosophy on the Work-Life Balance
• Common Answers from Lawyers on Where to Make a Change
• How Much One’s Perception and Experience Contributes

Denny Newberry is the Co-Founder of Captorra and Intake Conversion Experts (ICE). He has been working in the legal industry for over 10 years now. If you are interested in reaching out to Denny, you can email him at info@captorra.com or visit their website at www.captorra.com to learn more.

On This Episode, We Discuss ...

• Where to Start with Outbound Referrals
• Live Connection During the Intake Process
• Steps Firms Can Take to Capture & Follow Up with Leads
• Day-to-Day Tools to Help with Organization and Productivity
• What to Expect from Engaging with Technology

Stacey Brown Randall is an Expert Consultant and Author of Generating Referrals Without Asking. Stacey had an HR Consulting Firm and made it just over 4 years and the best thing that she learned through failing was how to do it better. Her first year as a business coach, her business grew and she received 112 referrals, all while doing it in a way that she wanted. The easiest place to start is by taking the referral quiz. To read Stacey’s book, click here and to check out her podcast, search “Roadmap to Grow Your Business” on your podcast streaming platform.

On This Episode, We Discuss ...
• First Steps to Take in Getting Referrals
• Identifying Who Your Connectors Are
• Building Customized Plans for Each Person
• Conversations to Have During the Process
• Allowing the Referral Source to Be the Hero

Charley Mann is the President and Lead Coach of Great Legal Marketing. Charley has been working in the legal industry for over 10 years now. To learn more about the Mastermind Groups that Charley is involved in, visit www.greatlegalmarketing.com and search for the ‘Hero’ and ‘Icon’ programs and schedule a strategy session.

On This Episode, We Discuss ...
• Financial Numbers That Are Not Often Discussed
• One Thing Does Not Solve All the Problems
• Transitioning from a Work Family to a Business
• What Is an Average Profit Margin and How to Sell a Firm
• Looking for Effective Mastermind Groups

Jason Rosoff is the Co-Founder and CEO of Radical Candor. Radical Candor is a framework for thinking about how to build stronger relationships with the people that you work with and collaborate to achieve amazing results. If you are interested in learning more about Radical Candor, visit their website at https://www.radicalcandor.com.

On This Episode, We Discuss ...

• Identifying the Quadrant of the Radical Candor Framework You Are In
• Guidelines to Help Yourself Check Yourself
• Efficient Use of Time to Maximize Relationships
• What Does Radical Candor Lead To?
• How to Get Started Yourself

Brian Cuban is Best-Selling Author of The Addicted Lawyer. He understands the pressures that come with the legal profession both as a solo practitioner and as a part of a mid-size law firm. If you would like to get in contact with Brian or reach out to him with additional questions, you can reach him at brian@briancuban.com. For a copy of Brian’s book, visit Amazon.

On This Episode, We Discuss ...
• Reviewing Snapshots of the Past
• Brian Cuban Shares His Life Growing Up
• Developing Empathy and Utilizing Compassion for Others
• Dealing with the Snapshots Today
• Taking Advantage of Your Compassionate Community

John Warrillow is the Author of Built to Sell, The Automatic Customer, and The Art of Selling Your Business recently released in January 2021. John also has a podcast “Built to Sell” that you can find on builttosell.com with new episodes releasing every week.

On This Episode, We Discuss ...

- First Steps to Take in Separating Yourself from Your Business
- Tactics that Work Well in Retaining Employees
- Importance of Documenting Processes
- Strategies John is Excited About from The Art of Selling Your Business
- Empowering Employees to Think Like Owners (Yes-able Solution)