Legacy by Design w/ Tom Kelly (Tom Kelly )

I sit down with Amy Varga, a seasoned professional with 30 years of experience and the President of The Varga Group, who has dedicated her career to helping mission-driven organizations succeed. Together, we explore the Nonprofit Life Cycle Framework—a powerful tool that outlines the predictable stages of growth every nonprofit encounters. Whether you're leading a startup organization or managing a mature nonprofit, Amy explains how this framework helps organizations overcome challenges, strategically scale, and build capacity at every stage.

Learn actionable insights like:

- What the Nonprofit Life Cycle Framework is and why it’s crucial for growth.

- The unique challenges and priorities at each stage: startup, growth, maturity, and decline.

- How smaller nonprofits can outshine larger ones with high-touch donor stewardship.

- Why diversifying revenue streams is essential for scaling beyond grassroots fundraising.

- Practical tips to align your fundraising plan with your nonprofit's current stage.

The Varga Group consultants are experts in capital campaigns, fundraising training, retreat facilitation and leadership coaching. Check them out https://thevargagroup.com/

Connect with Amy Varga on LinkedIn for more insights - https://www.linkedin.com/in/amyvarga/

Nonprofit Organizational Life Cycles White Paper - https://thevargagroup.com/2020/04/25/nonprofit-organizational-life-cycles-white-paper/

Want to bring Tom to your next event? Contact us at: hello@realtomkelly.com

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#NonprofitGrowth #FundraisingTips #Leadership #ScalingNonprofits

Dame Natalie Ledwell is a bestselling author, host of the podcast, Not Over, Just Different, co-host of the cable TV show WAKE UP, and founder of Mind Movies, the hugely successful and revolutionary online Personal Development company that has reached over 10 million people worldwide, empowering them to achieve their dreams through life-changing online programs. 
Natalie has launched the groundbreaking Social and Emotional Learning curriculum, "Personal Growth Studies", into schools in the US, designed to empower youth from ages 5-18+ to live fulfilling and successful lives with high self-esteem and a vision for a bright future.  Listen to this episode of The Million Dollar Nonprofit with Natalie Ledwell about Creating a Vision for Change: Mind Movies' Impactful Mission. Here are some of the beneficial topics covered on this week’s show:
-The importance of emotional intelligence in education
-The challenges, successes, and best practices in collaborating with schools and communities
-Supporting teachers' mental health and emotional well-being, especially in the face of increased stress and challenges.
-How Mind Movies is created for children to support their mental health and emotional intelligence, emphasizing the importance of goal setting and visualization.
-Natalie's advocacy for proactive support and open communication to combat issues like depression and suicide.
Connect with Natalie:
LinkedIn: https://www.linkedin.com/in/natalieledwell/

Links Mentioned: http://www.mindmovies.com

Tom is joined by Sean Kosofsky, aka "The Nonprofit Fixer," to discuss the top five creative metrics nonprofits should track to measure organizational effectiveness. Discover innovative ways to showcase impact beyond numbers, from leveraging technology to enhancing your reputation as "currency." Sean shares tips on resilience, building strong community relationships, and preventing challenges before they arise—all essential skills to ensure sustainable growth for any nonprofit. Whether you're a seasoned nonprofit leader or just starting, this episode offers game-changing strategies and tools to take your organization to the next level. Don’t miss out on learning how to maximize your impact, secure donor trust, and set your nonprofit on the path to raising $1 million and beyond. Key Takeaways: - Creative metrics for measuring nonprofit effectiveness - The power of technology in nonprofit operations - Building resilience and crisis planning - Enhancing nonprofit reputation and social proof Check out the full 18 nonprofit metrics you're not using but should be - https://www.nonprofitfixer.com/nonprofit-fixer-blog/18-nonprofit-metrics-youre-not-using-but-should Connect with Sean - https://www.linkedin.com/in/kosofsky/ Connect with Tom - https://www.linkedin.com/in/tomkelly5/

In this episode of the Million Dollar Nonprofit Podcast, we welcome Dr. Mona Jhaveri, a former National Cancer Institute researcher turned biotech entrepreneur.

Dr. Mona shares her inspiring journey of transforming groundbreaking cancer research into real-world treatments. Discover the harsh realities of the "Valley of Death" in biotech innovation and how Music Beats Cancer, a nonprofit initiative she founded, is bridging the funding gap for cancer research.

Learn how crowd-funding is revolutionizing the fight against cancer by supporting bio-entrepreneurs with innovative solutions. Hear firsthand about the development of a DNA-based treatment for ovarian cancer and other groundbreaking ideas like a breathalyzer for detecting breast cancer.

This episode highlights the critical role nonprofits play in advancing cancer cures and the relentless pursuit required to bring new treatments to patients. Whether you're involved in a nonprofit or passionate about cancer research, this episode offers valuable insights and actionable steps to make a meaningful impact in the fight against cancer.

Connect with Tom - https://realtomkelly.com/ Connect with Mona - https://www.linkedin.com/in/monajhaveri/

We dive into the power of email fundraising with nonprofit email marketing expert Katelyn Baughan. Most nonprofits aren't sending enough emails—or worse, they're not optimizing them for engagement and donations.

Some topics we cover:

- How to audit your email strategy to uncover hidden opportunities

- The biggest mistakes nonprofits make with email marketing

- How to segment your list for better engagement and higher donations

- A/B testing subject lines to increase open rates

- Using UTM tracking to measure success down to the button click

Key takeaway: Want to turn your nonprofit’s email list into a high-performing fundraising machine? Katelyn's expert tips will show you exactly how to build an email strategy that generates consistent donations over time.

Connect with Katelyn Baughan on LinkedIn for more insights - https://www.linkedin.com/in/katelyn-baughan/

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

Get your FREE Email Audit Guide - https://katelynbaughan.com/email-audit-guide/

Want to bring Tom to your next event? Contact us at: hello@realtomkelly.com

Tom Kelly is joined by Josh Birkholz to discuss the evolving landscape of nonprofits, focusing on trends, data analysis, donor engagement, and the powerful role of family foundations in shaping the future of philanthropy. They explore the challenges nonprofits face with declining donor numbers, the importance of trust, and how to effectively engage the next generation in charitable giving.

Josh and Tom share their expertise on leveraging data to grow donor bases, fostering collaboration between nonprofits, and shifting the focus from problems to solutions to regain public trust. The discussion also delves into the joy of giving, the significance of legacy-building, and how to engage children in philanthropy to instill values and create a purpose-driven life.

Key Takeaways:

- Nonprofits must stay updated on giving trends to thrive.

- Data analysis can help nonprofits grow their donor base.

- Family foundations are increasingly popular for structured giving.

- Engaging children in philanthropy fosters a sense of purpose and values.

- Building trust in nonprofits is critical to restore public confidence.

- Digital tools and storytelling are key to enhancing donor engagement.

- Planning charitable activities and creating a legacy of giving strengthens community impact.

Check out Joshua and BWF

http://www.bwf.com/

https://www.linkedin.com/in/joshuabirkholz/

Today. In this episode, we’re joined by Sarah Biller, co-founder of FinTech Sandbox, who shares her journey of establishing a nonprofit in the financial services industry.

Sarah dives into how FinTech Sandbox supports entrepreneurs by providing access to high-quality data, enabling innovation without commercial constraints. We discuss the vital role of technology in enhancing nonprofit impact and the importance of effective storytelling to build strong partnerships.

Learn about the key ingredients for nonprofit success, navigating common challenges, and leveraging strategic resources. Sarah also shares her insights on engaging family members in philanthropy through family foundations.

Tune in for valuable strategies and inspiring stories to propel your nonprofit mission forward. Don’t miss this episode filled with actionable insights and the power of purpose in the nonprofit world.

Visit fintechsandbox.org to learn more and get involved.

Connect with Tom - realtomkelly.com

Connect with Sarah - https://www.linkedin.com/in/sarahbiller/

Clare is the Founder and President of Skydog Sanctuary and has been working with wild horses for over 10 years. Clare is a qualified EAGALA Equine Therapist and helps manage the two ranches where the sanctuaries call home. She is a long-time wild horse advocate and Skydog is the culmination of a lifelong passion to save and protect wild mustangs now and forever. Clare eats, breathes, and sleeps Skydog. She manages the social media, answers emails, fundraises for each rescue, cultivates donors and celebrity supporters, takes photographs and videos of the rescues, and is hands-on in every aspect of the Ranch from head to toe.   
The knowledge she has acquired of wild horses, their plight, and the political manipulation and abuse of these cherished icons of the American West over the last decade makes her one of the leading experts on mustangs and wild horse issues but she has never lost her personal hands-on approach to each and every equine Skydog rescue. Clare has used a lifetime of being around some of the brightest and best to apply what she has learned for the benefit of wild horses and has grown Skydog Ranch from nothing to the leading Wild Horse sanctuary in the World. Skydog was recently verified with a coveted blue tick, as a brand leader, a social influencer, and famous around the entire world raising awareness for the American Mustang in every corner of the globe.
Here is what to expect on this week’s show:
- Skydog Sanctuary Founder's Horse Rescue Mission
- Volunteer Engagement: Growing Advocacy Voices for Equines
- Legislation Changes: Advocating for Equine Welfare Rights
- Advocating for Wild Horse Conservation and Wellness
- From Glamour to Grace: Clare's Journey to Sanctuary
Guest Contact Info:  Website: https://www.skydogranch.org/

Tom and Elton uncover the secrets to building authentic donor relationships that drive impact. He shares practical strategies for fostering genuine connections, emphasizing the importance of active listening and personal interactions in fundraising. Whether you're a seasoned nonprofit leader or new to the field, you'll gain valuable insights into nurturing lasting partnerships that go beyond mere transactions.

What You'll Learn:

Whether you're just starting or looking to refine your approach, this episode is packed with practical tips to elevate your nonprofit’s impact.

Connect with Elton - https://www.linkedin.com/in/eltontaylorjr/

Connect with Tom - realtomkelly.com

https://www.linkedin.com/in/tomkelly5/

Donald Summers is the Founder and CEO of Altruist Partners, a social impact advisory firm that accelerates growth and impact for nonprofits and mission-driven organizations across the US and around the world. Altruist has helped hundreds of mission-driven organizations around the world solve their toughest challenges, generate hundreds of millions in new revenue and capital, strengthen their boards, staff and volunteer teams, and deliver some of today's most important social change efforts. Donald is the Founder and executive director of the Altruist Accelerator, the firm's nonprofit arm that delivers the Altruist Growth and Impact Methodology to ambitious nonprofits and NGOs of all mission types and stages of growth.  He is the author of the #1 New Nonprofit Release on Amazon: Scaling Altruism: A Proven Pathway for Accelerating Nonprofit Growth and Impact, a comprehensive, practical guide for transforming small to mid-size nonprofits into well-funded, high-impact change agents. Research and essays have also been published by the Stanford Social Innovation Review, the Chronicle of Higher Education, and the American Academy of Arts and Sciences. Listen to this episode of The Million Dollar Nonprofit with Donald Summers about strategies for nonprofit growth. Here are some of the beneficial topics covered on this week’s show:- How the mission of Altruist Partners is to help nonprofits scale effectively. - Why scaling nonprofits is inherently difficult.- How nonprofits face unique obstacles compared to for-profit businesses. - Why it’s critical for a nonprofit to have sustainable revenue and capital for growth. - How people in the nonprofit world need to overcome the stigma around using business practices.Connect with Donald:

LinkedIn: https://www.linkedin.com/in/donald-summers-56654a6/ 

Links Mentioned: altruistpartners.com

We explore how to leverage digital marketing to fuel the growth of your nonprofit. You’ll learn practical strategies for maximizing your online presence, from building an effective social media strategy to creating engaging content that drives donations. We’ll discuss the importance of email marketing, personalization, and segmentation to boost engagement with your donors.

You’ll also get actionable tips on improving your nonprofit's SEO, using Google Ad Grants to drive traffic, and harnessing the power of paid advertising through Google and Facebook ads. By the end of the episode, you'll have a clear understanding of how to implement these strategies to expand your reach, engage more supporters, and increase donations.

Whether you're new to digital marketing or looking to refine your efforts, this episode offers the tools you need to help your nonprofit thrive in the digital age.

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

Want to bring Tom to your next event? Contact us at: hello@realtomkelly.com

Are you growing your nonprofit and unsure how to tackle IT and cybersecurity challenges? In this episode of the Million Dollar Nonprofit Podcast, we talk about the key steps nonprofits should take to safeguard their data, prevent cyberattacks, and set up secure processes as they scale. Jason, an IT expert with years of experience working with nonprofits, shares real-world examples, like how a small dog sanctuary was hit with ransomware, and offers practical tips for strengthening your organization's IT infrastructure.

Learn why setting up policies and procedures is critical, how multi-factor authentication can be a game-changer, and how even small nonprofits can afford to implement data backups and security measures. Don't let cyber threats catch your nonprofit off guard—take action today.

Topics Covered:

Mentioned Resources:

Find free playbooks and resources for your nonprofit at https://realtomkelly.com/ Connect with Jason - https://www.linkedin.com/in/nqcjason/ Connect with Tom - https://realtomkelly.com/

We’re proud to have CharityAuctionsToday as a sponsor of the Million Dollar Nonprofit Podcast. Their all-in-one platform helps nonprofits raise more with less effort, making fundraising simpler and more effective.

https://www.charityauctionstoday.com/

Tom Kelly dives deep into the critical topic of nonprofit board assessments with Gregory Nielsen, President and CEO of Nielsen Training and Consulting. Gregory shares invaluable insights on why assessing your board's performance regularly is essential for the long-term success of any nonprofit.

Learn the importance of setting clear board expectations, fostering accountability, and how a strong, diverse board can significantly impact your organization’s growth. Whether you're a small nonprofit or a large organization, this conversation covers practical tips and strategies to elevate your board’s effectiveness.

Don't miss out on learning how to assess and optimize your board's performance before issues arise, and discover the benefits of bringing in a third-party facilitator like Gregory to ensure your nonprofit is set up for success.

Topics Covered:

- Why regular board assessments are crucial for nonprofit success.

- How small nonprofits can conduct effective board assessments.

- The 3 D's of great board members: Doers, Donors, and Door Openers.

- When to expand your board beyond friends and family.

- Best practices for board recruiting and accountability.

- How strategic planning ties into board assessments.

👉 For more information on board assessments and consulting services, visit Gregory’s website: nielsenconsults.com

Connect with Gregory - https://www.linkedin.com/in/gregory-nielsen-773a5924/

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

About Our Channel

Our channel is dedicated to providing nonprofits with the tools and strategies they need to thrive. From fundraising tactics to donor engagement tips, we cover everything you need to grow your impact.

Check out our channel here: https://www.youtube.com/@realtomkelly

About Our Products & Company

We offer comprehensive solutions designed to help nonprofits maximize their impact and streamline their operations. Learn more about our products and services:

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#NonprofitLeadership #BoardAssessment #NonprofitGrowth #NonprofitBoards

In this episode of The Million Dollar Nonprofit Podcast, Tom Kelly is joined by Kerri Mollard, CEO of Mollard Consulting, LLC, to explore the often misunderstood role of nonprofit boards in fundraising.

Discover:

• The key differences between board giving and board fundraising.
• How to achieve 100% board participation without the pressure of direct solicitation.
• Practical tips for building a culture of giving and engagement.
• Innovative ways to measure board success and track impact.
• Strategies to turn board members into donors, doers, and door-openers.

Kerri shares actionable steps to help your board engage authentically, thank donors effectively, and build meaningful relationships that drive fundraising success. Whether you're a nonprofit leader or board member, this episode is packed with insights to elevate your fundraising game.

Connect with Kerri - https://www.linkedin.com/in/kerrimollard/

Check out her consulting business - https://mollardconsulting.com/

We dive deep into how nonprofits can scale their fundraising efforts by transitioning from outdated spreadsheets to powerful CRM systems. Joined by financial data expert Christine Robertson, we discuss the benefits of donor management systems, how personalized donor relationships can double or even triple donations, and the key CRM features every nonprofit needs to grow. If you're still using Excel or Google Sheets to manage your donor data, this episode is for you! Learn how to simplify donor management, boost fundraising efficiency, and take your nonprofit to the $1 million mark and beyond. 🎙️ Key Topics Covered:

👉 For more information on NPact, head over to their website! https://npact.com/ Connect with Christine -   / christine-robertsonky   Connect with Tom -   / tomkelly5  

Join Tom Kelly and email marketing expert Kristi Scott as they explore the ins and outs of email fundraising for nonprofits. Discover why email remains one of the most effective ways to engage donors and learn how a well-crafted donor welcome sequence can build loyalty from the very first interaction.

From planning your email sequence to understanding what makes a welcome email powerful, Christy shares actionable insights tailored to nonprofits of all sizes. Find out why frequent, purposeful emails are critical—even for small nonprofits—and get tips on measuring the success of your email campaigns.

Plus, Kristi is offering a free three-part email sequence template for all listeners! Whether you're just starting or looking to improve your email strategy, this episode is packed with practical tips to elevate your nonprofit's donor engagement and retention.

🔗 Free Resource: Download email templates for donor welcome sequences https://kscott.link/newdonor

Connect with Kristi- https://www.linkedin.com/in/kristipscott/

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

In this episode, we dive into the often overlooked post-grant process, discussing crucial steps nonprofits should take after being awarded a grant.

While securing funding is exciting, it comes with the responsibility of managing those funds properly. Our guest shares key insights on maintaining compliance, fostering strong relationships with funders, and implementing simple, yet effective systems to stay on top of grant management.

What You’ll Learn:

• How to strengthen essential relationships to support your mission.
• Ways to streamline your processes for better efficiency.
• The importance of key roles in managing your organization's success.
• Proven strategies to ensure you're always ready for future opportunities.
• The secrets behind long-term sustainability and growth.

We also explore how smaller organizations can manage grants without a dedicated administrator and how they can leverage past successes for future funding. Tune in for practical advice that will help your nonprofit thrive beyond the grant award!

Connect with Page and her business!

https://www.linkedin.com/in/pagehinerman/ https://pagecapacitybuilders.com/

Connect with Tom

https://realtomkelly.com/

We’re proud to have CharityAuctionsToday as a sponsor of the Million Dollar Nonprofit Podcast. Their all-in-one platform helps nonprofits raise more with less effort, making fundraising simpler and more effective.

https://www.charityauctionstoday.com/

Today we are uncovering how nonprofits can achieve long-term sustainability with insights from Wendie Veloz, a social impact expert with over 15 years of experience. Wendie introduces her proven 9-dimension sustainability model, packed with actionable strategies to help your nonprofit thrive.

What You'll Learn:

- How to identify and stop ineffective programs while maximizing impact.

- Why leadership development and teamwork are crucial for sustainability.

- How to diversify funding streams for financial resilience.

- Why engaging community voices strengthens your mission.

- Step-by-step guidance for evaluating and refining nonprofit strategies.

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

Connect with Wendie - https://www.linkedin.com/in/wendieveloz/

Check out Wendie's Website! - https://wendieveloz.com/

In this episode I sat down with Mark Harvey. Mark shares his family's inspiring philanthropic journey through their Family Foundation. He reflects on the values his father instilled in him, the power of generosity, and the importance of engaging the next generation in giving.

We also dive into also how storytelling plays a key role in raising awareness and funds for causes and why building strong relationships is at the heart of effective philanthropy.

Key Takeaways:

- The Family Foundation was created as part of Mark's father's estate plan.

- Money is a tool for change, guided by gratitude and generosity.

- Philanthropy is about more than giving—it’s about building relationships.

- Storytelling is essential for engaging donors and raising awareness.

- Mark’s children are learning the importance of giving back from a young age.

- A strong community can amplify the impact of a cause.

Watch now to learn how you can build a lasting legacy of generosity!

Don’t forget to like, comment, and subscribe for more insights on nonprofit success!

We are exploring the power of messaging and storytelling for nonprofit growth with Blake Benton, founder of Coming Together for a Cure.

Learn how to craft authentic, compelling narratives that resonate with donors, volunteers, and the communities you serve. Discover practical tips for simplifying complex topics, tailoring your message to diverse audiences, and empowering your team to share impactful stories.

Blake also gives us an exclusive look at his upcoming documentary, The Sunshine Dreamer, and shares his journey of advancing stem cell therapy to change lives.

Tune in for inspiration and actionable insights that will elevate your nonprofit's messaging and impact.

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

Connect with Blake - https://www.linkedin.com/in/blake-benton/

Learn more about Coming Together for a Cure - https://www.ctfac.org/

Tom Kelly and nonprofit expert Allison Plattsmier share actionable nonprofit fundraising strategies tailored to different generations—from Baby Boomers and Gen X to Millennials and Gen Z. Learn how to engage younger donors through mobile-friendly, social media-driven approaches, while mastering donor segmentation and strategic growth for your nonprofit.

Discover how to boost donations by crafting personalized messages, and explore proven techniques to double or even triple your nonprofit’s annual revenue. Topics Covered:

The importance of donor segmentation for strategic nonprofit growth Connect with Allison - https://www.linkedin.com/in/allisonplattsmier/ Connect with Tom - https://www.linkedin.com/in/tomkelly5/

Welcome to Million Dollar Insights, a new segment with your host, Tom Kelly! In these quick, 10-minute solo episodes, we'll explore key strategies on a focused topic. Today, we’re diving into the essentials of creating a successful fundraising strategy

Whether you’re just starting out or looking to refine your approach, a strong fundraising strategy is vital for your nonprofit’s success. In this quick guide, I’ll cover the key components of setting clear goals, identifying your target donors, leveraging various fundraising channels, and crafting compelling campaigns. Learn how to use tools like donor management systems and Google Ad Grants to maximize your impact.

Tune in to discover actionable tips that you can implement right away to boost your fundraising efforts. If you find this episode valuable, please subscribe, rate, and leave a review to support our mission of delivering helpful content.

Stay tuned for our next episode, where we'll explore building strong donor relationship management systems. Until then, keep pushing forward and remember, no money, no mission!

In this special 10-minute episode of The Million Dollar Nonprofit Podcast, we explore one of the most crucial elements of sustainable fundraising—building strong donor relationships.

Learn how to go beyond securing donations by creating a loyal community of supporters who are engaged, appreciated, and invested in your mission.

We’ll cover personalized communication, donor retention, leveraging data, and the importance of showing genuine appreciation. Tune in for practical strategies and to help you grow and sustain meaningful relationships with your donors.

If you're ready to build stronger connections, grow your impact, and transform your fundraising efforts, this episode is for you. Remember—no money, no mission.

Erin Davison oversees the largest donor-and volunteer-supported mentoring network in the region. BBBS of SWLA makes meaningful, monitored matches between adult volunteers ("Bigs") and children ("Littles"), ages 6 through 18, in Allen, Beauregard, Calcasieu, Cameron, Jeff Davis, and Vernon Parishes. BBBS develops positive relationships that have a direct and lasting effect on the lives of young people. With 30,000 youth on a waiting list for mentors, Erin is in the trenches working diligently to deliver justice, equity, diversity, and inclusion to the often-marginalized youth in her program and community. She is a passionate advocate working to help young people overcome the odds and achieve their full potential.
Erin is a seasoned Nonprofit leader with over 25 years of fundraising, grant writing, program design and development, community outreach, and human resources experience. She holds an MBA and a BS in Sociology with a minor in Social Work. She has been recognized for her vision and leadership as a Leading Lady in Business, CABL Leadership member, Thriving 30-Somethings, Ellevate member and more. She found creative ways to sustain her organization and programs during a global pandemic and four natural disaster while building capacity. Here is what to expect on this week’s show:
- Engaging Donors Through Effective Storytelling and Tangible Impact
- Maintaining Support Through Transparency and Communication During Crises
- Innovation in Nonprofit Programs: Strategies for Long-Term Success
- Transformative Leadership in Nonprofit Organizations
- Promoting Positive Mentorships: Connecting Volunteers with Children in Need
Guest Contact Info:  Linkedin: https://www.linkedin.com/in/erin-thibodeaux-davison-mba-she-her-47b6a164/

Harley Jones is a mission-driven professional with eighteen years of experience as a leader in the nonprofit and emergency response space. He specializes in leadership, mission growth, and using data to communicate impact. His experience ranges from the frontlines of disasters around the world to work changing systems, fighting poverty, and working for social justice. At Project HOPE, Jones manages the organization’s domestic projects and creates strategic partnerships aimed at mission growth and increasing health equity.Here is what to expect on this week’s show:
- Enhancing Organizational Support Through Regular Donor Communication
- The Importance of Diversity in Leadership for Innovation Success
- Donor Engagement Through Impact Communication
- Cultivating Trust-Based Community Partnerships for Empowerment
- Strategic Partnerships: The Key to Global Health Preparedness
Guest Contact Info:  Linkedin: https://www.linkedin.com/in/harleyajones

In this episode, we dive into the unique challenges of managing small nonprofits with Conner Hampton, the Executive Director at a leading nonprofit in Wichita, Kansas. Conner shares his experiences and insights on what it takes to not only survive but thrive in the nonprofit sector. From the importance of paying yourself as a nonprofit leader to the critical role of board members, Conner provides actionable advice for anyone looking to scale their nonprofit to new heights.

Whether you're struggling to balance a tight budget, seeking strategies to maximize limited resources, or figuring out how to effectively ask for help, this episode is packed with practical tips and real-life examples to guide you on your nonprofit journey. Don't miss this candid conversation that covers everything from leadership to fundraising to volunteer management, all aimed at helping small nonprofits achieve big results.

Tune in to gain valuable insights and learn how to keep your mission alive while navigating the complexities of nonprofit leadership.

What You’ll Learn:

Connect with Conner - https://www.linkedin.com/in/conner-hampton/

Connect with Tom - realtomkelly.com

In this episode, Tom Kelly and Haley Cooper explore the keys to effective fundraising and donor retention. They discuss why many nonprofits rush fundraising efforts without a strategy, how follow-up communication is often overlooked, and why shifting from event-based fundraising to relationship-building is crucial for long-term success.

Key Takeaways:

✔ Donor retention is essential for sustainability.

✔ Major gifts require intentionality and relationship-building.

✔ Transparency and communication improve donor stewardship.

✔ Social media strategies should be tailored to your audience.

✔ Emerging nonprofits should focus on depth over breadth in donor relationships.

✔ A compelling case for support and team alignment are foundational to success.

Whether you're an established nonprofit or just getting started, this episode is packed with actionable insights to help you grow your impact!

Check out Haley and the Savvy Fundraiser https://www.linkedin.com/in/haley-cooper-cfre/

https://thesavvyfundraiser.kit.com/conversation

https://thesavvyfundraiser.com/

https://a.co/d/4VYfhIy

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

Want to bring Tom to your next event? Contact us at: hello@realtomkelly.com

In this episode, we dive into the impactful work of Student Aces, an organization dedicated to athletics, community, and education to create champions. Student Aces offers character and leadership programs for high school student-athletes, fostering their growth both on and off the field. We sat down with Executive Director of Student ACES Krissy Webb.

We delve into how the organization measures the effectiveness of its programs through videos and external evaluations and discuss their strategic approach to fundraising, which includes building relationships, writing grants, and forming strategic partnerships.

You'll understand the crucial role of consistent mentorship in supporting young people and the rewards and challenges of balancing multiple roles in leadership and mentorship.

Learn valuable advice for nonprofit leaders on broadening their mindset, diversifying funding sources, and staying updated with sector changes, along with encouraging young people to think critically and question information.

Connect with Krissy and the nonprofit - https://www.studentaces.org/

We welcome John Walsh, a seasoned digital marketing professional, to discuss how email marketing can transform nonprofit fundraising. John explains why email is a must-have tool for nonprofits, how it complements direct mail, and how to use it to engage donors with personalized, real-time communication. Discover best practices for crafting effective emails, boosting open rates, and driving donations while staying cost-effective.

John shares expert tips on email frequency, content variety, and segmentation, along with his favorite email marketing platforms for small nonprofits. Whether you're just starting out or looking to refine your strategy, this episode provides actionable advice to take your email campaigns to the next level.

What You'll Learn:

- How email marketing outshines direct mail in urgent fundraising efforts

- The importance of multi-channel communication for donor engagement

- Common mistakes nonprofits make with email marketing and how to avoid them

- How to use segmentation and personalization to boost donor retention

- Tips to improve email open rates and stay out of the spam folder

- Recommended tools and strategies for crafting donor-friendly emails

Connect with John - https://www.linkedin.com/in/johnwalsh13/ https://www.nonprofitcampaignlab.com/

Connect with Tom

https://realtomkelly.com/

We’re proud to have CharityAuctionsToday as a sponsor of the Million Dollar Nonprofit Podcast. Their all-in-one platform helps nonprofits raise more with less effort, making fundraising simpler and more effective.

https://www.charityauctionstoday.com/

In this episode of the Million Dollar Nonprofit Podcast, we're joined by Miranda Roberts, a seasoned fundraiser and relationship builder at Foundation Communities, to dive deep into the art of donor stewardship.

Discover proven strategies to align donor goals with your nonprofit's mission, ensuring long-term engagement and increased donations.

Learn how to connect with donors on a personal level, understand their motivations, and communicate effectively to foster lasting relationships.

Whether you're a small nonprofit or aiming to scale, this conversation is packed with actionable insights to help you reach that million-dollar donation milestone. Don't miss out on these valuable tips to boost your nonprofit's success!

What You'll Learn

Connect with Miranda - https://www.linkedin.com/in/mirandacagleroberts/

Connect with Tom -

https://www.linkedin.com/in/tomkelly5/

https://realtomkelly.com/

In this episode of the Million Dollar Nonprofit Podcast, I’m joined by Dr. Elizabeth Searing, a nonprofit management professor, and Salman Bin Habib, a second-year PhD student, to explore a game-changing opportunity for nonprofits—collaborating with universities to strengthen impact, build capacity, and access valuable resources for free or at a low cost.

We break down:

- Common misconceptions about working with universities (and why most nonprofits aren’t leveraging them).

- How to tap into internships, fellowships, research projects, and strategic support that can elevate your nonprofit.

- Real-world examples of nonprofits benefiting from university partnerships, including projects with Charity Navigator.

- Practical strategies to find the right university programs aligned with your mission—whether you’re a small nonprofit or scaling up.

- The perfect stage for nonprofits to approach universities and maximize the partnership.

You’ll leave with actionable steps to start leveraging academic partnerships today!

Connect with Elizabeth - https://www.linkedin.com/in/elizabethsearing/

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

In this episode, we're diving into event sponsorships and their immense potential for nonprofit fundraising. Joining me is Mariah Monique, an expert in event sponsorship strategies, to share actionable insights on:

- Why sponsorships are a game-changer for nonprofits.

- How to create long-lasting partnerships with sponsors.

- Strategies to maximize sponsor engagement and ROI.

- Innovative sponsorship ideas to stand out and attract local businesses.

- How to align sponsors with your nonprofit’s mission and goals.

Whether you're a small nonprofit just getting started or an established organization seeking new revenue streams, this episode is packed with strategies to elevate your events and impact. Discover how to leverage sponsorships to build relationships, secure unrestricted funds, and create unforgettable experiences for your community.

Need help with event sponsorships? Mariah is here to help!

https://www.thesponsorshipcatalyst.com/

Connect with Mariah - https://www.linkedin.com/in/thesponsorshipcatalyst/

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

In this episode of the Million Nonprofit Podcast, we delve into the remarkable journey of Jobs for America's Graduates (JAG), a national nonprofit dedicated to empowering youth through education and job training. Our guest, the CEO of JAG, shares her unique path from intern to executive leader, revealing key strategies and insights that have propelled the organization to new heights.

Discover how JAG uses data-driven approaches to enhance its programs, overcome challenges, and achieve significant impact. Gain valuable tips on innovative nonprofit management, capacity building, and leadership that can inspire and guide your own nonprofit endeavors. Tune in for an engaging conversation packed with actionable advice and inspiring stories of youth empowerment.

Connect with Tom - realtomkelly.com Connect with Janelle - https://www.linkedin.com/in/janelle-duray/

Today, I sat down with Emily to explore the art and strategy behind crafting a compelling Case for Support—a powerful tool to formalize your nonprofit's storytelling, align your team, and elevate your fundraising efforts.

Together, we discuss how to transform founder stories into scalable narratives, build consistency across your organization, and create lasting donor connections.

Topics covered:

- The difference between storytelling and a Case for Support

- The 5 key elements every nonprofit needs to include

- How to gather impactful data and testimonials

- Tips for nonprofits in growth phases to level up

Links & Resources:

Want help directly from Emily? Check out teenyBIG - https://www.teenybig.com/

Connect with Emily - https://www.linkedin.com/in/emily-taylor-teenybig/

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

Emily's free resource - https://mailchi.mp/teenybig/strengthenstories

Want to bring Tom to your next event? Contact us at: hello@realtomkelly.com

In this episode of the Million Dollar Nonprofit podcast, Tom Kelly sits down with AJ Williams, founder of AJ Events, to discuss the intricacies of planning successful fundraising galas for nonprofits. AJ shares her journey from luxury wedding planning to becoming a powerhouse in nonprofit event fundraising, having raised close to $85 million over her 30-year career. What You'll Learn: - Key components that make a fundraising gala successful. - Unique experiences created for organizations, including a major event for the U.S. Open. - Strategies to engage donors before, during, and after events. - Common mistakes nonprofits make and how to avoid them. - The importance of creating memorable experiences and leveraging influencer marketing. - Trends and innovations in the fundraising space post-COVID. Whether you're planning your first fundraising gala or looking to elevate your current events, AJ's insights and expertise are invaluable. Learn how to create buzz, engage high-net-worth individuals, and ultimately, maximize your fundraising efforts. Don't miss this opportunity to gain expert advice and elevate your nonprofit's fundraising events to new heights. Connect with AJ Events: https://ajwevents.com/

Connect with Tom: www.realtomkelly.com https://www.linkedin.com/in/tomkelly5/

In this episode of the Million Dollar Nonprofit, we dive deep into the world of cryptocurrency donations with special guest Pat Duffy, co-founder of The Giving Block. Together, they explore how nonprofits can leverage crypto donations to unlock new streams of revenue, reach younger donors, and future-proof their organizations. Pat shares valuable insights on how nonprofits can easily implement cryptocurrency donation systems and the massive tax advantages for donors.

What you'll learn in this episode:

- The benefits of accepting cryptocurrency for nonprofits

- How to easily implement crypto donations with minimal technical knowledge

- The tax advantages of donating crypto for both nonprofits and donors

- How cryptocurrency can attract younger, wealthier donors

- Real-world examples of successful crypto fundraising campaigns

- Steps to get your nonprofit ready for Crypto Giving Tuesday

Whether you're new to crypto or looking to integrate it into your fundraising strategy, this episode provides actionable steps and expert advice to get started. Learn how crypto philanthropy is reshaping the nonprofit sector and why accepting cryptocurrency could be the key to growing your donations.

Don’t miss this insightful episode on the future of nonprofit fundraising with cryptocurrency!

Check out The Giving Block - https://thegivingblock.com/

Connect with Pat - https://www.linkedin.com/in/thisispatduffy/

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

We’re proud to have CharityAuctionsToday as a sponsor of the Million Dollar Nonprofit Podcast. Their all-in-one platform helps nonprofits raise more with less effort, making fundraising simpler and more effective.

https://www.charityauctionstoday.com/

In this episode, Jessica , Founder & CEO @ One Degree Impact, shares expert insights on how to know if your nonprofit is truly ready to apply for grants. Grants can be a powerful tool for funding, but they come with challenges many organizations overlook.

Key Takeaways:

- Why grants aren’t “free money” and what it really takes to secure them.

- The essential systems, financials, and team structure nonprofits need to have in place.

- Examples of grants that aren’t worth the effort (and why!).

- How relationship-building with funders leads to long-term grant success.

- Tips for small nonprofits: Which grants are “low-hanging fruit” to start with?

Who Should Watch:

- Small and mid-sized nonprofits looking to scale.

- Nonprofit leaders wondering if grants are the right funding strategy.

- Anyone struggling with grant applications and reporting requirements.

Jessica’s expertise comes from over a decade of helping nonprofits navigate the grant landscape. Whether you’re just starting out or want to improve your grant-seeking strategy, this episode provides actionable advice to help you build a foundation for success.

Connect with Jessica - https://www.linkedin.com/in/jess-merrell/

Connect with Tom - https://www.linkedin.com/in/tomkelly5/

Find more about One Degree Impact - https://onedegreeimpact.com/

Do you want to take your nonprofit to the next level with the right grant writing strategies? In this episode of Million Dollar Insights, host Tom Kelly breaks down the art and science of writing winning grant proposals. Learn how to research and align with grant-making organizations, follow guidelines meticulously, and craft compelling narratives that captivate reviewers.

Tom also dives into budgeting tips, the importance of supporting materials, and how to measure success to enhance your chances of receiving vital funding. Whether you're a seasoned grant writer or new to the process, these actionable insights will help your nonprofit thrive.

Stay tuned for behind-the-scenes tips, avoid common pitfalls, and take your fundraising to the next level!

In this episode, Tom Kelly sits down with Cheryl Mason, CEO and Chief Catalyst of Catalyst Leadership Management. Cheryl shares her journey from being the first woman and military spouse to lead the Board of Veterans Appeals to becoming a renowned expert in authentic leadership and strategic innovation.

Cheryl discusses the importance of authentic leadership, building trust, leveraging technology, and driving organizational success. She provides invaluable advice for nonprofit leaders on how to be vulnerable, engage with their teams, and navigate crises. Her personal stories of overcoming challenges, including the impact of losing her father and brother to suicide, offer profound insights into the importance of connecting with people on a real level.

Don't miss this inspiring conversation filled with actionable strategies to help your nonprofit grow and thrive.

Connect with Tom - www.realtomkelly.com Connect with Cheryl - https://www.linkedin.com/in/cheri-cheryl-mason-publicspeaker/