LeCorner - International (LaSource)

In the latest episode of LeCorner International, we had the privilege of connecting with Evan Planchon, the Head of Digital at Euroleague Basketball. In this insightful conversation, he shared his captivating journey from previous experiences in digital marketing to his current pivotal role in the continental basketball league.

Evan provided an insider's perspective on Euroleague's business model, emphasizing the centralized approach and strategic partnerships that define the league. Speaking with our CEO and Co-founder, Samuel Westberg, Evan delved into the unique license ownership structure within the league and how influential clubs play a crucial role in shaping major decisions for both the present and future of Euroleague.

The discussion highlighted Euroleague's selling points and its dedicated commitment to enhancing fan engagement. Evan walked us through the latest digital upgrades, including a new website and app, as well as a gamification strategy aimed at captivating fans worldwide.

In the context of the digital transformation era, Evan shed light on Euroleague's strategy, particularly accentuated by the challenges posed by the global pandemic. The focus revolves around promoting Euroleague’s unique selling point of constant entertainment, emphasizing personalization through fan data, and a steadfast commitment to enhancing fan engagement.

Evan emphasized the critical role of digital enhancements in maintaining and expanding the league's reach, incorporating practices on social media, websites, fantasy platforms, and a pronounced focus on gamification. This strategic emphasis on gamification aims to extend the entertaining product from the court into the hands of fans.

The conversation extended to the global impact of digital initiatives, highlighting the importance of personalization in attracting and retaining fans. It explored the significance of a centralized approach, direct fan engagement through Euroleague ID, and the league's commitment to bridging the gap between digital and commercial aspects.

They also covered:

• The collaborative approach between Euroleague and its clubs, working together to establish a sustainable digital and data structure aligned with a long-term vision and strategy.
• The focus on player-centric strategies to accommodate the trend shifting away from a club-centric view.
• Strategies for converting individuals into passionate Euroleague fans through engaging digital experiences.
• Challenges of changing habits and content consumption patterns among the younger generation
• Anticipating and adapting to trends in the ever-evolving landscape.
• Emphasising the crucial role of timing, time management, and risk-taking
• The financial investment and return on investment of digital efforts

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Welcome to the entrepreneurial journey, a new series of episode that will be showcasing CEO and startup founders that have been brave and bold enough to launch their business and create their product within the sports industry. 

For this second episode, we have invited Eric Stark - CEO & Co-Founders, and Michael Horton - COO & Co-founders at Slate. 

What is Slate? 

Founded in 2018, Slate is a content creation platform for real-time social media. The solution allows companies to quickly overlay content with their own branded fonts, colors, filters, graphics, and animations from a custom mobile app, and then post directly to platforms like Instagram Stories. Brands have full control over the content in their app from a dedicated web portal.

The American startup is trusted by teams in the NFL, NBA, NHL, MLS, EPL, MLB as well as major brands in media and entertainment. 

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We've been through Eric’s and Michael’s journey until the creation of Slate, the initial vision and their development outside the sport industry. We have been focusing on their entrepreneurial journey, and their experiences learned from their previous positions to make Slate a success. A passionate discussion between people that know well each other as LaSource is representing Slate on the European market!

Episode timeline: 

- Introduction to Eric and Michael: their professional background to their journey at Slate

- Starting at San Francisco 49ers: content creation strategy -
- Learn from past experiences to succeed on the entrepreneurial journey

- What makes a good team to success? 

- Corporate vs startup culture

- VC and fundraising: meeting both startups and investors’ expectations 

- The initial vision of Slate’s solution

- The future of social media around content creation 

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.  

Hosted by Ausha. See ausha.co/privacy-policy for more information.

At a time when professional athletes are becoming more and more their own media, the pioneer sports competition still has a huge role to play media-wise.

For this new LeCorner episode, we had the pleasure of receiving Benny Bonsu, Director of Daily Content, at the International Olympic Committee (Olympics.com & Olympic Channel).

Ghanaian-born and London-raised, she spent 16 years as a broadcast journalist and writer for the NBA before joining IOC 2 years ago. She also was the Head of Editorial for Women’s Sports at GiveMeSport, where she led a successful coverage of Women’s Sports in the UK.

Through her inspiring path, she understood the importance of storytelling in delivering content, one of the Olympic Channel pillars.

How to turn this storytelling into an effective content strategy? And what are the main specificities and challenges of structuring the Olympic channel, especially during the Olympiad?

In this episode, you learn about :

•   Benny’s inspiring path: from Ghana to the world
•   The considerable gap to fill between sports actors and sports organizations
•   Communicating for the Olympics: amazing and… challenging!
•   Olympic Channel: on a mission to educate
•   Olympic Channel’s user-generated content

Recommendations (Books): Black Cake - Charmaine Wilkerson / The Dawn of Everything, A New History of Humanity - David Graeber and David Wengrow 

Have a pleasant listening!

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Sponsorship is one of the most important revenue streams for sports rights holders.

In this context, let’s highlight an episode recorded one year ago with Kevin Hall, Director of Partnerships at The Value XChange and Sponsorship Sales Lead for the Rugby League World Cup 2021. 

The Value Xchange is a sport, media and entertainment marketing agency that builds partnerships for their customers through the power of sport, entertainment and media that have an enduring and positive impact for the fans, sponsors and rights owners. 

The agency is working both with brands and rights owners to deliver a premium service, backed up with data and insight .For this new LeCorner highlight, Kevin emphasizes how crucial it is for those right holders to keep up with new demands of sponsors, which digital make them evolve faster and faster.

You will also know about:

 - Creating winning partnerships for brands & rights owners
- Changes within the sport industry around brands/sponsors investment
- How brands have pushed rights holders into becoming more data driven?
- Rights holders helping brands in the development of product and services

Want to dive deeper in this topic ? The full episode is here to know more !f you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click

2. By putting 5 stars on Apple Podcast to help us spread it.

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One of the main challenges for broadcasting major sports events such as the Olympic Games or European Championships is creating the right ecosystem between broadcasters and federations to ensure that both benefit from the event's exposure. 

Eurovision sports, a subsidiary of EBU working with broadcasters and sports federations, have to deal with this every time, as Franck Choquard, Head Of Content & Servicing of the organisation, told us two years ago. 

For this new extract, we decided to get back on this topic to highlight how broadcasters and federations should work together to promote both the sports and the brands during live events. 

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In episode 46 of our LeCorner Podcast, we had the opportunity to welcome Jon Dutton OBE, Chief Executive Officer of British Cycling, the governing body of Cycling in the United Kingdom. 

Jon engaged in a seamless conversation with LeCorner host and Chief Business Officer at LaSource Leander Monbaliu, taking us through his journey in sports, from fandom to the ambition of building a world of greater good by leveraging the power of sport, particularly cycling. 

Leading a national sporting federation’s growth isn’t unfamiliar territory for Jon, having occupied the same post for the Rugby League World Cup for over 5 years, where he gained most of his experience. 

During the conversation, Jon shares his thoughts on the cycling landscape in the UK, and the federation’s responsibility and due diligence in promoting the sport at the grassroots level and at the national level, where athletes have a safeguarded and successful future ahead of themselves. 

In addition, Jon also sheds light on: 

✅The roadmap of British Cycling, focusing on their strategic ambition for growth and their vision of bringing the joy of cycling to everyone

✅The maturities of the sports of Rugby and Cycling and the parallels he has drawn having had a taste of working within both sports. 

✅British Cycling’s development and growth strategy leading up to the Paris 2024 Olympic games

✅The Innovation Culture at British cycling and the measures taken to instil a fundamental, positive mindset within the organisation 

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click
2. By putting 5 stars on the Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

On July 20th, the ninth FIFA Women’s World Cup will kick off in Australia and New Zealand.

A good opportunity for us to highlight the episode recorded 2 months ago with Mariana Gutierrez, Head of La Liga MX Femenil.In this new LeCorner Highlight, she emphasizes the importance of presentation and viewership to develop women’s football and sports. 

Mariana also tackles the issue of the general lack of competitions and tournaments for female players. 

She speaks about using your competitors to your advantage, not just on the pitch.

The USA women’s team is known worldwide as a strong force due to the fight of notable players, but the USA also has structures in place to help balance gender discrepancies. This allowed the team to develop, become competitive and gain notoriety. The rise of the USA and Canada's competitive women’s teams is not only a strength and an asset for their respective clubs, but it raises the global notoriety of North American Women’s soccer and, in turn, La Liga MX Femenil.

In this extract, you will also learn about :

• The functioning of a professional female league
• Some cultural hindrances to overcome

We hope you enjoy it!

If you want to go deeper on the subject, you can find the full episode on LeCorner - International

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Welcome to the entrepreneurial journey, a new series of episode that will be showcasing CEO and startup founders that have been brave and bold enough to launch their business and create their product within the sports industry. 

For this second episode, we have invited Daniel Kirschner, President & CEO of Greenfly

What is Greenfly? 

Founded in 2014, Greenfly's simple mission is to fuel brand love through digital media sharing.

Emotional connection is the key to building a brand that people love. 

You can’t buy it – brand love is earned through genuine interactions, personal connections and real word-of-mouth and it’s no different on digital platforms. Greenfly's mission is to create new ways for brands to win the hearts and minds of customers, fans and followers with authentic recommendations from their advocates: athletes, talent, influencers, ambassadors and employees. 

Greenfly gives their client the ability to collect photos and videos both from their fan base and advocates so they can produce exciting and authentic content for their social media channels.

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We've been through Daniel's journey until the creation of Greenfly with Shawn Green, the beginning of their platform and their new +Engage solution. We have been focusing on his entrepreneurial journey and the sacrifice to be made if you want your company to be successful. A passionating discussion between two people that know well each other as LaSource is representing Greenfly on the European market and some great collaborations are coming soon...!

Episode's Timeline: 

- Daniel's introduction - Personal and professional background

- What made him decide to join an entrepreneurial journey?

- Does the background & studies play a key role to build a start up?

- The like & dislike about being the CEO of a start up 

- What makes a great entrepreneur? 

- The initial vision to create Greenfly with Shawn

- Greenfly today vs Greenfly at the beginning

- Is there a huge gap between start ups and governing bodies in sport?

- An exciting collaboration outside of sport

- Where will be Greenfly in 3 years?

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

MLSE Digital Labs is an innovation organization that unites business and digital strategy, working across MLSE business operations and the front office. Its mission is to provide end-to-end delivery, starting with top-level strategy and continuing through product design and detailed technical development and deployment. 

The unique aspect of this digital department is that every year it has increased its in-house capabilities (human, technological, etc.) to create more and more value for its fans and clients. They possess almost all the capabilities to develop new ideas and products from research to production.

In 2021, we had an insightful discussion with Teeka Cookson, now Director, Membership & Retention of MLSE, on the structure of the MLSE Digital Labs. We decided to highlight this discussion as it is an excellent example of how a sports organisation can structure a digital department to bring more value to its fans/clients and keep resources in-house. 

We hope this will help you if you have, or plan to set up, a digital lab in your organisation.

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to the second highlight of LeCorner International.

Today, we get back to our discussion with Kyle Bunch, VP Managing Director, Global Sports Venture Studio at this time. The Global Sports Venture Studio enables the world's leading sports organizations to collaborate and engage with the sports innovation ecosystem.

Two years ago, during the coronavirus pandemic, we sat down with Kyle to discuss innovation and new technology in the sport industry.

At that time, the world of sport was facing significant challenges that led sports organizations to adapt and transform their business model. This extract explores how sports organizations have addressed these challenges and the future trends.

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

The National Association for Stock Car Auto Racing (NASCAR) founded in 1948 is one of the most famous sports proprieties in the United States, attracting more fans each year. 

In 2021, the new Bubba Wallace team (owned by the former basketball player, Michael Jordan) contributed to NASCAR’s audience growth as 29% of sports fans said they were more likely to watch a NASCAR race based on this new team.

For the 2022 season, the NASCAR Clash will move from Daytona Beach, Florida, to the LA Coliseum on February 6. It will be the first time since 1979 the Clash has not been held at Daytona.

In this new episode, we had the pleasure to discuss with Tim Clark, Senior Vice President & Chief Digital Officer at NASCAR. We have been through his professional journey, and how NASCAR engages with its community.

Episode timelines:

- Tim's presentation: His professional background from the retail industry to the sports industry

- How did he successfully transfer his e-commerce skills to NASCAR?

- NASCAR fans: Who are they?

- How to deal with a diverse fan base?

- The race format evolution to improve fan engagement

- NASCAR's collaboration with other race car leagues

- How to consider environmental issues in motorsport competition?
- Digital strategy at NASCAR: from social media to its own digital platforms

- Finding the right balance between physical and virtual worlds

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Last week, Sail GP launched’ The Dock’, a Web 3.0 integrated fan loyalty programme built on the NEAR protocol blockchain.

A perfect occasion to highlight an episode recorded one year ago with Jose Garnes, former Head of Content at the sailing competition and currently Chief Content Officer at the British Basketball League.

In this new LeCorner Highlight, we discussed Sail GP’s partnership with Oracle, making this launch possible today. Moreover, we pondered on the topic of data availability and its impact on the competition.

Jose also drew an interesting comparison between Formula One and GP, which you will discover in this extract. You will also learn about the following:

•   GP, the sustainable solution?
•   Importance of storytelling in the content strategy
•   Showcasing the « behind-the-scenes »: potential for sports documentaries
•   How to make sailing more engaging and accessible to a broader audience?

This extract was good, but do you need more to satisfy your hunger for knowledge? The full episode is available in our podcast channels

Have a pleasant listening!

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

From an international large-scale company to becoming a part of a small startup to Founder and CEO of his own enterprise, we sat down with David Fowler to talk about his fantastic career in sports. Join us as we dive into Fowler’s diverse background, from his time as a professional athlete to his influential roles at FIFA and MyCujoo to Sportstech Match, which aims to revolutionize the procurement process for sports technology solutions.

In discussion with our CEO Samuel Westberg, he speaks about his past experiences and challenges that lead him to create Sportstech Match, the present impact of their solutions and the future development of the company.

The high-paced nature of sports isn’t only on the field, it transfers to the business side of the industry and David Fowler has experienced this first hand. That’s why at SportsTech Match, they help companies sift through the masses and quickly find the right tech organizations and vendors.

Key areas of focus: 

• the highs and lows of Fowler’s entrepreneurial journey and the importance of quickly and efficiently finding the right solution
• the new age of content consumption in sports 
• the transition from big companies to start up
• the ups and downs of startups
• the mission of SportTech Match: creating value and connections in the tech ecosystem
• the importance of delegation of tasks and streamlining work
• Stakeholder relationships in sports and larger federations

Recommendations (Book): Bounce: The myth of talent and the power of practice

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In the newest episode of LeCorner, we welcome Bhavesh Patel, a digital media pioneer with a two-decade career marked by innovation and impact. Currently the Global Digital Director at beIN MEDIA GROUP, Bhavesh has been a driving force behind global digital strategy, product development, and monetization. Bhavesh's impressive journey also includes launching FOX's first direct-to-consumer OTT service as VP of interactive Media and his time as global Digital Media Director with the NBA.

He discusses the importance of the dedication to serving fans globally, transforming casual enthusiasts into fervent supporters held by sports organizations, whether that be leagues or broadcasters. These entities no longer have a passive relationship but rather focus on co-production and close partnerships. They work together to attract current and potential fans, fostering connections and encouraging fans to lean in and engage more deeply with the sport.

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Bhavesh stresses the importance of authentic and compelling storytelling tailored to different audiences. This is done through curating and creating different content optimized to the consumption trends of different platforms, like through short form behind-the-scenes content for the GEN Z audience on TikTok or Snapchat, or content specialized in different languages.

Listen in for Bhavesh’s thoughts on content choice and curation for different audiences and platforms the exciting future of digital sports entertainment and more!he product for different audiences while keeping their traditional stream available.

We also discuss:

• The future of linear versus digital consumption
• The centralized merger of content creation for these two channels
• The rise of FAST and its importance in creating future fans
• The importance of authentic storytelling and understanding your audience
• The constantly changing nature of the digital world

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Listen in for Bhavesh’s thoughts on content choice and curation for different audiences and platforms, the exciting future of digital sports entertainment and more!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Opta Sports is one of the most famous sports data and analytics companies in the world! Founded in 1996, the company was acquired by Perform Group in 2013 and more recently by Vista Equity Partners in 2019. 

Opta initially started collecting data and producing sports content as part of Sky Sports. A decade later, as an independently owned business, the company launched its pioneering real-time data collection processes that would go on to revolutionise data use across football. Today, as part of Stats Perform, Opta data is relied upon by some of the largest sports organisations and federations in the world.

As you will have understood, this new episode is dedicated to sports data, its growing importance and impact on the evolution and business of sport. And we had a very special guest to talk about it! 

Former Chief Strategy Officer at Stats Perform and Managing Director of Opta - and now advisor at LaSource - Andrew Cox was invited to tell us about his 20 years of working in the world of sports data.

Episode timeline:

- Andrew Cox's personal and professional background
- Creation of Opta Sports back in 1996
- Early days of sports data when it was a blank sheet of paper
- The infrastructure to gather the content and to process the data
- The first client for sport data: the media? the clubs for performance? Betting companies?
- A look back to 20 years spent within the data industry 
- The ingredients of the Opta success 
- More data, we are only just at the end of the beginning!
- What is going to be key in the sports industry in the next 5 years?
- The world of startups, VCS and leading sports organisations

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Atlético Mineiro is a professional football club founded in 1908, playing at the first level of Brazilian football (Campeonato Brasileiro Serie A) and has won more than 71 official titles, including 1 Copa Libertadores, 2 CONMEBOL Cup, and 45 championships. It’s one of the biggest football clubs in South America that attracted top players such as Ronaldhinio, João Leite or Robinho.

Atlético Mineiro is also one of the leaders in the Brazilian football market when it comes to bring strategic innovation to engage with fans and create new revenue streams. 

One year ago, the club has hired its first Head of Innovation to expand its commercial operations both domestically and internationally. 

And we had the pleasure to discuss with him! Felipe Ribbe de Vasconcellos has been through his professional journey, from his position as a journalist at Sport TV - the biggest sports broadcaster in Brazil, to his current role at Atlético Mineiro. We discussed the relevance of innovation within an organisation and its influence on the club's international expansion.

Episode timeline: 

- Introduction to Felipe: his professional background (Journalist at Sport TV, Broadcast coordinator in the Brazilian Basketball League, Sport innovation consultant at Enzima…)

- Entrepreneurial journey: main takeaway from his experiences 

- What space should innovation have within a club?

- Innovation at Atletico

- How to raise awareness on Atletico around the world?: NFT/Fan Token case study 

- Improving fan experience through AR features

- Development of new revenue streams

- Broadcasting strategy in Brazil’ Football industry: From the third to first one team

- How are football competitions and institutions are organised in Brazil?

- Looking at the future of Brazil's football industry: Amateur to professional clubs, leagues, competitions…

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

For our very first episode, we had the pleasure to interview Michael Promann, Managing Director at Scrum Ventures. 

Scrum Ventures is a seed-stage venture firm investing across a range of industries in the U.S. and Japan. Based in San Francisco with extensive experience and networks in both Silicon Valley and Japan, Scrum Ventures accelerates portfolio companies with global opportunities and helps corporations innovate.

Michael became director more than two years ago. Before he worked in global marketing and development capacities at Coca-Cola and the National Basketball Association. Through additional roles in the early-stage space, Michael helped lead multiple startups to acquisitions and continues to play an active role in mentoring and advising founders across multiple industries and especially in the sport area. He is also managing the Sports Tech Tokyo, A program to accelerate the next generation of sports technology as well as SmartCityX, an open innovation program comprised of best-in-class, stage-agnostic startups from around the world along with iconic Japanese corporations and industry thought-leaders.

Episode’s timeline 

- Michael’s Background and first experiences at Coca Cola and NBA

- Hi entrepreneurial life and his key to success (Failure is part of it)

- The current ecosystem, Scrum Ventures, Sport Tech Tokyo, SmartCityX

- Scrum Ventures positioning with organisations and Limited Partners 

- The role and influence of VCs within the organisations

- Speeding up startups’ processes in Asia

- Smart Cities: Can sports tech startups help in that area?

- Sport industry to faster in tech and innovation areas

If you have learned things or had a good time with us, please support the podcast :

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

We are delighted to share this new LeCorner - International Episode with you as we are receiving Jason Roberts, an old and good friend of our Chief Strategy Officer JB. 

Jason is a former Premier League footballer player. He started his career at Hayes Football Club and played almost 500 matches in the United Kingdom.  

Prior to the end of his career, Jason founded the Jason Roberts Foundation, a charity dedicated to providing young people in the UK and the Caribbean with the opportunity to learn, build confidence and broaden their perspectives through sport. 

In 2017, he was appointed Concacaf's Director of Development to lead the Confederation's efforts across coaching education, corporate social responsibility, women’s football, and professional football. 

For this 23rd episode of LeCorner, we went through his journey as a professional footballer as well as his “second life” and the challenge that surrounds it. 

Episode timelines: 

- Jason’s passion for football, and his journey as a football professional

- Get the best out of a professional football career  

- Jason’s transition from on to off pitch 

- Jason Roberts Foundation

- What advice to give to youth to succeed as a professional footballer 

- Jason's duties at Concacaf as Director of Development

- How Concacaf uses data to help develop national football associations

- Player career management in the US vs Europe 

- Recommendations:  Football Club Management: Insights from the Field - Ian Lawrence  / The Last Dance

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

SailGP is an international sailing competition founded 2 years ago by Larry Ellison, founder of Oracle and chamion yachtsman Russelm Coutts. Teams are competing across a season of multiple grands prix around the world. The inaugural competition was in 2019 with six teams competing from Australia, China, France, Great Britain, Japan and the United States of America. 

For this new LeCorner Episode, we received Jose Garnes, head of content at SailGP. We have been through his professional journey, starting with the Olympics and his current role at SailGP. We discussed the importance of creating engaging content to build a strong fanbase and develop audiences. 

Episode timeline: 

- Introduction to Jose: personal and professional background

- What is SailGP? Pros and cons of being a new competition

- Sail GP: a sustainable competition

- Creating content for sports organisations: a passion or a coincidence? 

- SailGP vs Formula One: can we make the comparison? 

- What is to be Head Of Content? Missions & goals 

- What kind of content to engage with fans?

- The place of social media in SailGP content strategy 

- Tv Rights, partners and SailGP digital properties

- Measuring the success of your content

- How to innovate when creating content?

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

We couldn't imagine a better way to start this new season of LeCorner - International!

For the second time in its history, we had the opportunity to talk with one of the biggest sports leagues in the world: the NBA. 

Over the last few months, the American league have partnered with significant companies to engage with its fan and the new generation (Buzzer, and prominent start-ups through NBA Launchpad). NBA has always been at the forefront of innovation, creating programs and campaigns to provide an even more premium experience of the game.  

To discuss these topics, we had the pleasure to receive Jason Bieber, Growth & Innovation strategy lead at NBA. How does the league handle innovation? How to involve more fans? 

Episode's timeline:

- Presentation of Jason: from Accenture to NBA

- What did he learn from his experience at Accenture?

- NBA's culture of innovation

- The innovation process within the NBA: a decentralized approach  

- How do NBA fans embrace new products? 

- Provide a new fan experience with Dapper's collaboration.

- Personalize, interact and create immersive fan experiences: the NBA's motto

- Look outside the sport, especially for trends and new technologies.

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

It’s now official! Three years after its first stint, the NBA is back in Paris. The six-time champion Chicago Bulls and the three-time champion Detroit Pistons will face each other on Thursday, Jan. 19, 2023.

On this occasion, we wanted to spotlight an episode recorded almost two years ago with Bastien Lacheny, Associate Vice President Media Distribution EMEA.

We discussed the international footprint of the league but also its main challenges and objectives in Europe.

In this highlight, Bastien focuses on the NBA media rights strategy in Europe as well as the different relations that link up the American League and the Old Continent.

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click
2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

The San Francisco 49ers is an American Football team based in San Francisco, which won five Super Bowls between 1981 and 1994. 

The team embarked on a digital transformation about ten years ago, building a new stadium, hiring more employees, and bringing in a host of technology innovations for an amazing fan experience.

For this new LeCorner - International episode, we have been pleased to receive Alison Lu, Director, Business Strategy & Analytics at San Francisco 49ers. Graduated from Harvard and Yale, Alison began her career in the sports industry with the Orlando Magic before joining the San Francisco 49ers, and Elevate Sports Ventures. 

For almost an hour, Alison, Samuel, and Jean-Baptiste discussed how the franchise is improving its in-venues experience, as well as how Alison's team collects and analyses data from fans. We also spoke about Elevate Sports Venture and the relationship it has with the team at the 49ers. 

Episode timeline: 

- Alison’s journey in the sport industry 

- Women of the Niners: introduction to the official women's club of the 49ers

- “Member Inclusive Menu”: a program designed for season ticket members

- How do 49ers collect fan data during match day? 

- NFL’s expansion internationally  

- How to improve the in-stadium experience?  

- Elevate Sports Ventures. What are Alison’s responsibilities?

- A winning collaboration among 49ers and Elevate Sports Ventures 

- Data in the sport industry 

- Pieces of advice to improve the in-venue experience

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

The Lawn Tennis Association (LTA) is the governing body for tennis in the UK, known for its innovative, forward-thinking approach to making tennis accessible to all. A key strategy in achieving this is through leveraging digital platforms to engage fans and tennis enthusiasts.

In this episode, we spoke with Chris Pollard, Managing Director of Commercial & Operations at the LTA, who has been with the organisation for over five years. Chris, a passionate sports enthusiast, shared insights from his diverse roles in innovation, digital, and commercial, including his insights on the evolution of the industry since the London 2012 Olympics and to the recently concluded Paris 2024 Games 

Tune in to learn more about:

1. The challenges facing global tennis governance

2. How digital solutions can break down organisational silos

3. The LTA’s digital maturity and future direction

4. Key takeaways for the sports industry
   

We hope you enjoy this episode!  

If you had a good time listening, please support us by:

1. Subscribing – it just takes a click!

2. Giving us a 5-star rating on your listening platform to help us spread the word.

Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/).

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Michael Broughton is a 20-year-experienced sports consultant specialised in tech, finance, investment and data and has been keen enough to accept our invitation to our new LeCorner episode.  

Michael has occupied senior management roles giving him a unique perspective on the executive capabilities of the sports sector. He has worked closely with clients like Manchester United, Chelsea, Arsenal, Liverpool, The FA, and Honda Racing F1, amongst others. From 2018-20 Michael was also leading the Technology and Investment Strategy at FIFA.

During his discussion with Samuel Westberg, he shared an insightful analysis of how sports organisations should consider investing in specific departments to develop new revenue streams and further enhance their activities. 

From the Web3 opportunities to data, Michael delivered an excellent overview of where sports organisations can invest in the following years and the most common factors holding them back. 

Timeline of the episodes: 

- Micheal's journey in the sport industry 

- His very first memory of sport 

- The evolution of sports consumption in recent years

- What are the business opportunities of this new consumption of sport?

- Create a new loyalty programme through the Web3 

- Rethinking sports organisations' business model via innovation investment

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Founded in 2012, IMG Arena has leveraged its rights' expertise to pioneer the mainstream introduction of official data rights. They paved the way for a new revenue stream for their federation clients while delivering greater value to the sports betting industry.

The UK company's ambition is to deliver a complete solution for the modern sports ecosystem through four pillars: Sports Services, Sports Betting, Sports Media, and Sports Performance, to create a fan-first solution for sports organisation.

During this episode, we have been pleased to discuss with Mark Wrigley, Senior Director, Rights, and Andrew Corser, Vice President- Head Of Sales - Global at IMG Arena. They help us understand how IMG Arena work with their clients in a long-term relationship, as examples of the recently signed MLS and the European Leagues’ deal.

Episode timeline:

- Mark and Andrew's journey in the sports industry and beyond 

- What is the concept behind IMG Arena? 

- IMG Arena clients

- Origin and scope of activities for European leagues and MLS partnerships  

- Why did IMG Arena acquire Flightscope and Signality?

- The next generation of sports and entertainment experiences 

- The digital and data needs of sports organisations: How to meet them?

Recommendations: 

- Book: Phil Jackson, Eleven Rings & Phil Knight, Shoe Dog 

- Serie: Entourage

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

With the 2022 World Cup quickly approaching, we wanted to spotlight one of our very first LeCorner episode with Daniel Ribeiro, Director of National Teams Services at FPF (Portuguese Football Federation). 

Growing up in the United States, he started his professional career in 1998 as Operations Coordinator for the NY/NJ MetroStars, one of the original clubs of Major League Soccer, today known as New York Red Bulls. 

Afterwards, he spent several years at UEFA, before moving to Portugal, his country of origin, to join FPF. Just five months before his country’s triumph at UEFA Euro 2016 in France.

In this highlight, Daniel provides some well-meant advice about innovation in football, and in sports in general. During our discussion, he depicts the backstage of the Portugal team’s glorious rise, underlined by victories at UEFA’s Euro 2016 and 2018-2019 Nations League. 

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

The Super League Triathlon is a private league with innovative race formats, shorter with multiple transitions between swimming, cycling, and running.

The race was first envisioned in 2016 and co-founded in 2017 by former Ironman world champion Chris McCormack with amateur triathlete and Russian billionaire Leonid Bogulslavky.

Nowadays, Super League Triathlon is disrupting traditional triathlon with action-packed multi-day formats and unpredictable races. Powered with the latest technology, fans experience a unique, up-close-and-personal event.

In this new episode, we had the pleasure to discuss with Joe Edwards, Chief Marketing Officer at Super League Triathlon. We have been through his professional journey, and how Super League Triathlon is a game-changer for sports events.

Episode timelines:

- Joe’s journey in the sports industry

- Super League Triathlon — a competition designed for media first 

- Why did Joe decide to move to the Super League Triathlon? 

- Content strategy at Super League Triathlon

- How to entertain the fans? 

- Who is Super League Triathlon's audience?

- Super League Triathlon & Swift: an innovative partnership 

- Future growth area of the Triathlon Super League 

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

The Value Xchange is a sport, media and entertainment marketing agency that builds partnerships for their customers through the power of sport, entertainment and media that have an enduring and positive impact for the fans, sponsors and rights owners. The agency is working both with brands and rights owners to deliver a premium service, backed up with data and insight.

For this new LeCorner episode, we received their director of partnerships & current Sales Lead for the Rugby League World Cup 2021, Kevin Hall. We have been through his journey within sports (Reading, The FA, UEFA, Formula E) as well as his vision about sponsoring and how they are helping their partners to get the most of it. 

Episode timeline:

- Introduction to Kevin Hall: personal and professional background

- His journey within football: from Reading to UEFA

- Creating winning partnerships for brands & rights owners

- Changes within the sport industry around brands/sponsors investment

- Brands and sponsors looking for entering in the sport industry

- What can sports offer to brands? 

- The best activations Kevin recently saw

- How brands have pushed rights holders into becoming more data driven?

- Rights holders helping brands in the development of product and services

- The future for sports organisations and brands

f you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Formed in late 2012, Aurora Media, is a fully integrated content agency. They develop, produce and distribute original content and programming for international rights holders, broadcasters and brands. Aurora was set up to help clients create original IP in a furiously evolving business.

For this new episode of LeCorner, we had the opportunity to discuss with its Chief Strategy Officer: Barry Flanigan. Barry has over 20 years of experience in digital media, having worked on multiple international events to develop fan engagement strategies for brands and rights holders.

In this one-hour talk, with have been through the initiatives he led during his journey from Copa90 and what makes Aurora Media a unique content agency. 

Episode timeline: 

- Barry's journey within the media industry 

- Presentation of Fika Mental Fitness 

- The story behind COPA90: entertain, inform, and celebrate football and its fans

- Fans as media creators with COPA90: the 2018 FIFA World Cup initiative 

- What is Barry's role within Aurora Media?

- How to connect fans with athletes? 

- Aurora media clients' initiatives: Super League Triathlon and Extreme E use cases

- What is Aurora Media's unique value proposition? 

- Recommendation: Book -  A Brief History of Humankind (Yuval Noah Harari) 

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In today’s sport organizations, some of the most important missions belong to the sports event manager, who plans all the operations that make exciting competitions possible.

These people are responsible of coordinating tons of things related to employees, facilities, plannings, equipments to provide exciting and amazing events. Sport event managers must have a clear understanding of all aspects of the event from the sport competition, to accreditation and security, sponsorship and marketing, protocol and hospitality and much more. 

In this new LeCorner episode, we had the pleasure to discuss with Daniel Ribeiro, Director of Team Services at the Portuguese Football Federation (FPF) and former Head of Events at UEFA for more than 10 years. We have been through the operational side of events, the importance of coordinating operations with others business units such as the marketing one and how to continuously reinvent yourself when operating sports events. 

Episode's timeline: 

- Daniel's personal and professional background, especially prior to FPF with UEFA and his various roles in operations

- Federation's presentation and why Daniel moved from UEFA to the Federation

- What does Director of Team Services mean? his day to day work at the federation as well as his involvment with the national teams and the staff etc.

- Working with different divisions: how to get different divisions aligned when preparing events

- How can OPS managers/executives be a bit more prepared to think like marketers?

- The recent successes of the federation: how does it feel from the inside? 

- The relation with the players and how to capitalise on them to develop a institution like a  federation? 

-  How can anyone become his/her own innovator? tips and insights 

-  The Innovation at UEFA when Daniel was Head of Events

- Sport organisations: delivering world-class events and being innovative

In this episode we mentioned: 

UEFA, the Portuguese Team, Cristiano Ronaldo, Marcus Rushford, UEFA, Bayern Munich, Real Madrid

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

The European Broadcasting Union (EBU) is the world’s leading alliance of public service media (PSM). Composed of 115 member organizations in 56 countries, their mission is to to secure a sustainable future for public service media, providing them with world-class content from news to sports and music. They are also helping their member to innovate by co-creating new digital solutions to reach new audiences. 

For our third episode, we have the chance to discuss with Franck Choquard, Head Of Content & Servicing at Eurovision Sport. 

Eurovision sports is a subsidiary of EBU which works with broadcasters and sports federations to keep the best sporting events free to all - everywhere, on every platform. Eurovision sports is working on lots of main events such as La Vuelta, le Tour de France, Paris Roubaix, European Aquatics, European Championships, FIFA World Cups and with federations: World Athletics, IPC, Swiss Ski, IBU etc.

Episode Timeline: 

- Frank’s presentation and personnel Background 

- Eurovision and European Broadcasters Union’s presentations: roles and key pillars

- Eurovision to impulse innovative solutions across different territories 

- EBU as a European community rather than an agency 

- Working on an international events: co-create value with all the stakeholders

- Focus on the European Federation: building their own sustainable model

- How to engage with various community when there’s no live event

- Managing huge projects: bespoke solutions & business reality

- Moving from traditional linear TV projects to the implementation of new digital solutions 

- Productisation: Is it possible to build a common ground for every stakeholder in the community?

- The place of Eurovision, subsidiary of EBU, in the building of a new model for broadcasters

- The competitive advantages of EBU and Eurovision 

- The future of EBU in terms of digital: new project, services and positioning 

We mentioned: 

BBC, the Olympics, RTBF, Winter Olympics, European Championship, NBA, L’Equipe etc. 

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Bullpen Media produces content and interviews with people in startups, business, digital, technology, sports, fitness, gaming and more. Published and edited by Clint Vojdinoski, his mission is to spotlight who and what is shaping the future sporting industry.

A few weeks ago, our CEO, Samuel Westberg, was a guest on the Bullpen media series: "In Conversation with...". Clint has been kind enough to highlight our agency's activities, and how we help startups integrate the European market.

It was our turn to give back! So we invited Clint to our digital show to deep dive into Bullpen Media, and his journey in the sports industry. It was an insightful episode, allowing us to explore a sports market we didn’t talk about yet: the Australian market.

Episode timelines:

- Clint's journey from live production to Bullpen Media  

- Bullpen Media activities 

- What is the mission of a startup mentor?

- Australian sports organizations that drive innovation

- Australian sports market structure

- How is the Australian Football League leading innovation?

- Entrepreneurial mindset: patience, resilience, and adaptability 

- Book recommendation: The Final Days of EMI: Selling the Pig

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Club Brugge, one of the most successful clubs in Belgian football history, is continuously pushing the boundaries of innovation to strengthen its connection with fans. Leading this charge is Thomas Rypens, Direct-to-Consumer Director at the club, who oversees all consumer-facing aspects: merchandising, ticketing, food and beverage, memberships, e-sports, e-commerce, and more.

In this episode of LeCorner, we had the pleasure of hosting Thomas Rypens, Direct to Consumer Director at Club Brugge for an insightful discussion about his fascinating journey, from an internship at RSC Anderlecht to founding his own startup, and eventually taking on this newly created role at Club Brugge. Thomas shared how he leverages new technologies to collect and utilise data in innovative ways, driving additional revenue for the club. We also delved into the digital strategies he's implementing to create membership programs that foster loyalty among fans and keep them engaged.

In this episode, you’ll learn about:

• Thomas’ journey from Anderlecht to his key role at Club Brugge

• The importance of data lakes and data collection in boosting club revenue

• Innovative digital strategies for creating membership programs and building fan loyalty

• How innovation is integrated into all aspects of the customer experience at Club Brugge
  

We hope you enjoy this episode!  

If you had a good time listening, please support us by:

1. Subscribing – it just takes a click!

2. Giving us a 5-star rating on your listening platform to help us spread the word.

Finally, if you want to learn more about what we do at LaSource, check out our website and/or LinkedIn page: [https://www.lasource.io](https://www.lasource.io) and [our LinkedIn page](https://www.linkedin.com/company/joinlasource/).

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure of hosting a prominent guest in the sports industry to discuss digital innovation and strategic development

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In 2014, Orlando opened the first design thinking-based innovation lab in the NBA.In a league already known for its innovation and digital skills, the Magic can be regarded as pioneer.

Clever use of a CRM and ticket strategy, innovation challenges and data-driven business model has put and the Floridian team ahead of its time in terms of digital transformation.

We had the pleasure to receive Jay Riola, Executive VP of strategy and innovation at the club, to discuss this status, as well as the mid and long-terms goals of the club.In this episode, you will know about :

• Jay’s journey : a Denver-born rooted at the Magic for 16 years
• 2010 data shift and its impact
• The Innovation department : an internal agency with a 360 view ?
• NBA’s global digital strategy and Magic’s specificities
• Stakes and value of Orlando’s Innovation Challenge
• The keys to attract a young audience
• The role of Gaming and E-Sport in the business model

Enjoy this new episode ! 

Book : Loonshots 

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this final episode of LeCorner for 2023, join us for a fantastic blend of the most engaging discussions we've had with our esteemed guests. 2023 marked the third season of our international series, and it's safe to say we thoroughly enjoyed recording these 10 episodes with top-tier sports organizations.

A heartfelt thank you goes out to all our guests who generously shared their vision, backgrounds, experiences, and anecdotes with us. Your contributions have made our discussions truly memorable, and we appreciate the insights you've brought to our LeCorner community. Here's to a fantastic year of enriching conversations and looking forward to more in the seasons to come! 🎙️🌟

Here is what the flow of the episode will sound like (in chronological order) with one extract per episode!

• ORLANDO MAGIC - Jay Riola: Leveraging Data for Holistic Sucess and Stakeholder Satisfaction

• Olympics Channel - BENNY BONSU: Leading the charge in a predominantly male-dominated sports broadcasting ecosystem. 

• MOVE AI - Niall Henry: Proving the doubters wrong by utilising a great idea to build a transformational tech product. 

• LIGA MX - Mariana Guttierez: The foundations behind the growth of women’s football in Mexico

• FORMULA E - Harry Browne: Building diverse and expansive revenue streams

• SPORTSTECHMATCH - David Fowler: Streamlining the sale of rights process for both rights holders and vendors

• WORLD FOOTBALL SUMMIT - Jan Alessie: The gap WFS continues to fill within the global football industry. 

• BEIN SPORTS - Bhavesh Patel: Personalising content experiences for global audiences. 

• FIFPRO - Michael Leahy: Manoeuvring the complex challenges faced by professional footballers worldwide. 

• EUROLEAGUE BASKETBALL - EVAN PLANCHON: Creating loyal fans by building gamified digital tools. 

Enjoy this new episode !

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click :wink:.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to our off-series of LeCorner - International podcast. 

Every month, we’ll revisit the best moments and highlight the most interesting discussions we had with our guests. 

For the very first one, we dive back into our discussion with Michael Proman, Managing Director of Scrum Venture, a seed-stage venture firm investing across various industries in the U.S. and Japan. The firm accelerates portfolio companies with global opportunities and helps corporations innovate.

In this extract, Michael shared his vision on how startups should navigate within the sports industry. Then, we turned to the economic issues that sports organizations are faced with, impacting their profitability and their innovation process. A discussion recorded two years ago, but still ongoing today.

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

STWS is recognized as a world-leading advisor on the Future of Sports and Sports Technology. Its mission is to be the trusted resource in helping companies, teams, and individuals excel in the global sports technology community.

A few weeks ago, Jean-Baptiste Alliot, our CSO, shared his thoughts on the future of the sports tech in 2022  for SportsPro Media with Thomas Alomes, SWTS' Head of Market Insights. We decided to dive into the trends mentioned in this article to get a deeper insight into it, and so we invited Thomas in this new episode.

In short, Thomas is a global leader in sports technology ecosystem growth and development with a passion for connecting the best people with the best ideas. He was the perfect person to talk about the major evolutions of the sports tech sector.

Episode timelines: 

- How did Thomas join the sports industry? 

- How should startups manage their business, both internally and externally?

- Introduction to the Sports Tech World Series  

- Texas: an ecosystem for innovation and business growth     

- Why and how should sports organisations approach the NFT?  

- How can sports organisations benefit from Web3?
- DAOs in the sports industry: is it realistic?
- Passive data collection: 2022 trend
- Recommendations: 

          - Series: Drive To Survive 

          - Podcast: The Global Sports Technology Podcast

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

For this last LeCorner episode of the year, let's enjoy a mix of some of the best discussions we had with our guests. 2022 has been the second season of our international series, and the least we can say is that we had a great time recording these 10 episodes with leading sports organisations.

Many thanks to all the guests that were kind enough to share with us their vision, their background, their experiences and their anecdotes.

Timelines (one extract for each episode, in chronological order)

- EXT 1: San Francisco 49ers - Alison Lu - Dive into the 49ers ticketing workflow and processes

- EXT 2: Sports Tech World Series - Thomas Alomes - Discussing NFTs in Sports

- EXT 3: NBA - Jason Bieber - The role of team diversity to innovate

- EXT 4: Michael Broughton - Tokenization in the Sports Industry

- EXT 5: IMG Arena - Data workflows to enhance Fan Engagement 

- EXT 6 IFAF - Pierre Trochet - Learn more about the American Football Culture

- EXT 7: FIBA Media - Andrew Ryan - FIBA's broadcast strategy

- EXT 8  CONCACAF - Jason Roberts - From playing football to directing development in a sports governing body

- EXT 9: Bullpen Media -  Clint Vodjinoski - What does the Australian sports market look like?

- EXT 10: Tennis Australia - Machar Reid Innovation Process 

- EXT 11: Aurora Media - Barry Flanigan - Create content to tell better stories

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Noise Studio is a danish digital creative agency, operating in the sports industry with a focus on "The Great Outdoors". Noise Studio is helping sports companies to develop their brands and set up digital strategy through the creation and design of digital products. 

Their modjo is clear: encourage people to get outdoors and experience the world, actively.

We definitely wanted to know more about it and to do so, we have been extremely lucky to receive not one but two guests: Ida Bjerga (Managing Director) and Sophie Offord (Brand Strategist). We have been through their own personnal journey until Noise and how they combine their passion for outdoor sports with their jobs. 

Episode timeline: 

- Introduction to Ida & Sophie: personal and professional background

- Why the sports industry? A dream or a chance? 

- Ida's involvement and devotion for sports (Sports Tech Hub, Nordic Sports Tech)

- Noise Studio's presentation: missions and clients 

- Finding the right balance between the work and the private life

- How important design is for a brand? 

- Setting up a digital Strategy: what does it means? What are the key pillars and the methodology? 

- Using the digital to make people more active 

- Nordic Sports Tech: what is it? what objectives? 

- The future of Sports Tech

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

A few weeks ago, Fortnite released the long-awaited Creative 2.0 mode. 

Alongside Move.ai technology, this update is a revolution.Indeed, thanks to Move’s motion capture technology, every player, creator and developer can now capture personalized scenes, import them into Fortnite, and so with an affordable solution that has proven to be remarkably accurate.

In order to ride this wave, we had the pleasure to receive Niall Hendry, Head of Partnerships at Move.AI. In this episode, Niall unveils the background of Motion Capture, and Move’s solution. How to use the MoCap product to engage the younger audience and create revenue or solving many industry-related problems…In this episode, you will learn about:

• Fortnite Creative 2.0 collaboration and digital platforms approach
• Motion Capture and Football : jackpot to come?
• Data tracking
• Power fan engagement into AR/VR
• Move’s Business model

Have a great listening !

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In the recent episode of LeCorner, we had the pleasure of hosting Arnaud Lieutenant, Chief Information and Digital Officer, at the Royal Belgian Football Association. Engaging in a conversation with our Chief Business Officer, Leander Monbaliu (making his debut as a host on LeCorner), Arnaud delves into his professional journey leading to his current role at RBFA.

Arnaud, with a wealth of experience in the IT and Digital Transformation sector, provides his opinion on the maturation of the football industry regarding the adoption of digital and new technologies. He highlights how RBFA, in particular, has innovated after the 2018 FIFA World Cup, leveraging on-field success to build a comprehensive football ecosystem for enhanced fan engagement, increased followers of Belgian football, and promoted grassroots football.

Sharing details about his leadership in a new digital project replacing their existing football management system, Arnaud emphasises the importance of cost-effectiveness and economy in leading initiatives. Drawing from his prior experience in diverse industries and leading similar digital projects, he articulates how this experience positions him to drive viable projects for RBFA.

Touching on the leadership and cultural shift theme, Arnaud's entrepreneurial mindset fosters a thoughtful decision-making process within his team. This shift proves crucial as RBFA aspires to elevate its status as one of the global most forward-thinking national football associations.

The discussion also sheds light on the following points:

• How digital capabilities can be enhanced by developing synergies between the federation, leagues and clubs 

• Arnaud highlights the fact that centralisation instead of fragmentation of digital ecosystems would be beneficial to all stakeholders. 

• How “digital” has facilitated other business operations within the association

• How the AI boom can be navigated cost-effectively through leadership 

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click 😉

2. By putting 5 stars on the Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

As we jump into 2023, getting outdoors to do sport sounds like a nice resolution!

And that’s good news: Noise Studio’s motto is encouraging people to experience the world through sport. So let’s dive into the episode we recorded in May 2021 with two representatives of the Danish digital creative Agency: Ida Bjerga (Managing Director) and Sophie Offord (Brand Strategist).

 The agency’s name speaks for itself: Noise helps clients to express themselves through a strong branding personality. In this new highlight episode, Sophie starts by explaining her vision of setting up a solid strategy and what it really means at Noise. On her side, Ida reminds us how important it is to lay the foundation and the brand identity before getting into any specific projects.

This conversation with Ida & Sophie is a breath of fresh air and we hope you will enjoy it as much as we do! 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Welcome to the entrepreneurial journey, a new series of episode that will be showcasing CEO and startup founders that have been brave and bold enough to launch their business and create their product within the sports industry. 

For this first episode, we have invited Miheer Walavalkar, Co-founder & CEO of Livelike Inc. 

What is Livelike? 

"LiveLike is on a mission to convert passive audiences into engaged communities"

Media companies from around the world turn to them to transform their platforms into communal and interactive viewing experiences.

Super Bowl, FIFA World Cup, NBA Playoffs, French Open, European soccer and more have all worked with LiveLike to bring their fans closer to the action. They empower their partners to enhance their platforms with features such as watch parties and gamification, helping them attract younger audiences, increase session lengths and improve retention, resulting in new monetization opportunities.

____

We've been through Miheer's entire journey until the creation of Livelike, the beginning with the Virtual Reality and now the Audience Engagement Platform. We have been focusing on his entrepreneurial journey and the sacrifice to be made if you want your company to be successful. A passionating discussion between two friends as our CEO Samuel Westberg has been working with Miheer for more than 10 years. 

Episode's timeline:

- Miheer's personal and professional background

- What got him to work in sports? An opportunity or an early objective?

- What makes a great entrepreneur? Who would be a reference in the space?

- The idea of the work discipline he has as well as all other entrepreneurs should have

- His favorite parts of the entrepreneurial journey and the ones he dislikes the most

- Specific LiveLike case - one of the most important players in the Sports VR space

- The pivot and focus on the new social engagement platform vs VR. 

- A moment to get relax because the right team/processes are in place

- The most stressful about the perspective of becoming too big to be in a position to control everything

- The major change coming up in the sports industry

- His ideal position if it wasn’t being LiveLike’s CEO

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Have you ever wondered what building a football league from scratch in a 130 million people country was like?

It is basically what Mariana Gutierrez did in Mexico with Liga MX Femenil. While Mexican people’s love for football is nothing new, its professional Female League only saw the light 6 years ago and enjoys success in the country. 

A success that motivated Nike to become the league’s exclusive sports partner a month ago! In this context of promising growth for the league, we receive Mariana, who has been the Head of Liga MX Femenil since its creation. 

In this new LeCorner episode, she depicts her exciting journey. Is it possible to change cultural attitudes towards women’s soccer? How to convince broadcasters and stakeholders in a male-dominant industry? How is the league’s business model built?

In this episode, you will learn many things, including:

• Mariana’s entrepreneurial and trailblazing journey
• The story behind Nike’s exclusive deal
• Product innovation and development programs
• A centralized business unit to collectively sell rights for sponsorship and broadcast?
• The U.S. model: an example?
• 2026 World Cup at home: how the league is preparing for it

Have a pleasant listening!

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

It is no secret that football is probably the greatest generator of content in the world and the number 1 sport in terms of viewership. With an immense business potential, the sport has facilitated the emergence of industry events, a sector that is growing exponentially.

In this captivating episode, we sit down with Jan Alessie, the visionary Director of World Football Summit, to explore the rise of World Football Summit, a global brand within the sports events sector.

In the episode, Jan shares his unparalleled expertise and insights, taking us on a thrilling journey on how the appeal of World Football Summit is now welcomed by top destinations. He also talks about how the summit aims to connect professionals and act as a medium of education amongst stakeholders.

Stay tuned for an inspiring conversation that delves deep into the heart of football's ever-evolving landscape and uncovers the immense potential of digital transformation in the beautiful game.

Enjoy this new episode !

Book : Loonshots

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click :wink:.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Maple Leaf Sports & Entertainment Ltd. (MLSE) is Canada’s preeminent leader in delivering top quality sport and entertainment experiences to fans. MLSE is one of North America’s leading providers of exceptional experiences. It is the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC and the Canadian Football League’s Toronto Argonauts. MLSE owns or operates all of the venues its teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and the OVO Athletic Centre and also provides fans in Toronto incredible live music and entertainment events. MLSE strives to deliver championships to our city and our fans and bring the world to its feet.

For this new episode of LeCorner International, we had the pleasure of spending an hour with Teeka Cockson, Commercial Strategy Manager at MLSE to best understand the core activities of the company, its desire to create winning teams and deliver championships to its city and its fans.  

Episode Timeline: 

- Teeka’s & Mapple Leaf Sports and Entertainment (MLSE) presentation, a unique organisation bringing different teams/franchises together - Can you help 

- The alignment between the teams as well as the verticals or areas of interest

MLSE’s intention to build and scale products. It is not only about sourcing and monitoring. 

- The creation of MLSE digital labs group: bringing all of IT, venue technology, product, design and engineering, data science, strategy and analytics under one umbrella to develop some great cross-collaboration and innovation

- What 2020 looked like for you at MLSE while all teams and sport had to pause before restarting again in new formats?

- The innovation process at MLSE and product creation, how does the work is articulated between MLSE and the experts from the teams/franchises?

- Moving from an inside-out innovation process to the outside-in, the cooperation with the start-ups and SMEs ecosystem

- Can MLSE take shares/equity in start-ups and if not, is that something you envisage?

- Their relationship with the Leagues: NHL NBA, MLB etc. 

- Teeka’s thoughts and views on sport after this pandemic and what will be the main changes from her standpoint.

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In Episode 45 of our LeCorner International podcast series, we had the pleasure of hosting Christian Theil, CEO and Founder of our client, turfcoach, in a long overdue episode.

Christian begins by offering a glimpse into his background and experiences in the agricultural industry. Recognising the unique requirements of grass and after discussions with grounds managers regarding their challenges, he pinpointed a gap in the industry that could be addressed through the use of data, thus giving rise to turfcoach. The episode also sheds light on:

• The benefits of turf data to multiple stakeholders within a sports organisation

• How 'intelligence scheduling' can support grounds managers in best preparing their pitches

• How sustainability concerns can be addressed within a club by adopting turfcoach's cost-saving software solution

• How players can reduce the risk of injuries by better understanding the surface powered by data.

  
  

Christian and turfcoach have embarked on a mission to revolutionise the sports industry with their AI-driven turf data platform, aiming to level the playing field for all involved.

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click
2. By putting 5 stars on the Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Tennis Australia, the governing body for Tennis in Australia since 1904, organizes national and international Tennis tournaments, including the Australian Open, the Australian Open Series, Davis Cup, Fed Cup, ATP Cup, and Australian Pro Tour. 

Its core mission is to create a playful world through tennis for everyone. In addition, the association has also been on the innovation journey for several years now as they work to grow the connection with SportTech and tennis. For this new episode, we welcomed one of its leading voices in the field of sports science and innovation: Machar Reid. 

Machar has a PhD in Biomechanics, has published over 100 peer-reviewed articles and books, and is currently the Head of Innovation at Tennis Australia.

During this episode, we have been through his activities within Tennis Australia and WildCard Ventures to understand how the innovation process is handled in both companies.

Episode timeline: 

- Presentation of Machar 

- Machar’s passion for mentorship

- What does innovation mean to Machar?

- The innovation process within Tennis Australia: a long term vision 

- How does innovation prevent injuries?

- Machar’s three favorite technologies

- WildCard Ventures: missions and duties

- WildCard Venture’s due diligence process

- How does Machar perceive the Australian sports tech market compared to Europe or the US?

- Recommendations: Podcast: Business Wars

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

The LeCorner Podcast is back for another episode, this time featuring Michael Leahy, Global Policy & Strategic Projects Advisor at FIFPRO. Listeners gain unique insights into his transformative journey from a professional footballer to a critical figure in the football industry advocating for Players’ Rights.

Michael draws from his extensive experience at FIFPRO, emphasising the importance of future-proofing personal plans for players beyond the elite 1%. The discussion delves into the organisation's mission, with 65 member unions globally working towards wage stability and improved opportunities for players to enhance their contracts and careers.

Micheal provides a look into the future, discussing top priorities for the organisation. This includes player education, the responsible use of player data, safety issues in the football workplace, and workload management, with Workload management being a key area of conversation recently for FIFPRO.

Michael highlights the growing influence of players in shaping the commercial success of the sport and emphasizes the shift from a club-centric to a player-centric focus. Players have more power than previously, especially when they join together and provide a collective voice. The conversation delves into the critical role of collective action at the core of FIFPRO, stressing the importance of players having a unified voice to advocate for their conditions and quality of life, especially in challenging and stressful situations.

Topics also covered on the podcast include: 

• His previous playing career and the difference of being changing from on-the-pitch to in-the-office 
• The impact of technology and innovation on the football workplace
• The impact of technology and innovation for players on the pitch 
• Case Studies of player advocacy in difficult situations
• Fifpro’s Player IQ Knowledge Center.
• Navigating the sports union structures in Europe vs North America
• The complexities of navigating different organisers, stakeholders, legal environments, cultures, and workload issues
  

Michael Leahy provides a comprehensive and insightful perspective on the multifaceted challenges and opportunities within the global football landscape, offering valuable lessons for both players and industry professionals alike.

Enjoy this new episode !

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click :wink:.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Founded in 1993 as part of the United States' successful bid to host the 1994 FIFA World Cup, the Major League Soccer (MLS) is composed of 27 teams such as (24 in the US and 3 in Canada.) that compete each year for the MLS Cup.

Since its creation the league's awareness and popularity has grown quickly, driven both by clubs (LA Galaxy, D.C United, New York Red Bulls etc.), and by star players such as Thierry Henry, David Beckham or more recently Zlatan Ibrahimovic. As the other US leagues, the MLS is always trying to innovate, finding new ways to further engage with its growing fanbase.

For this new LeCorner Episode, we had the pleasure to discuss with Chris Schlosser, senior vice president - media at Major League Soccer. We have been through his professional journey, starting with the internet boom at MSN and his current role at MLS. We discuss the importance of digital and innovation to further develop the league and its expansion.

Episode timeline: 

- Introduction to Chris Schlosser: personal and professional background

- The internet boom in the Global Economy 

- The role of digital within MLS

- Streaming war: AT&T and Discovery

- The evolution of the Linear TV - Live in sports

- Data's role in sports organizations  

- How MLS is planning to work with partners to better leverage data? 

- Digital innovation at the MLS: a new way to broadcast games

- New revenues streams for leagues

- The application of blockchain technologies in the sport industry

- How can MLS capitalize on the Football World Cup 2026?

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.  

Hosted by Ausha. See ausha.co/privacy-policy for more information.

As the 2026 FIFA World Cup approaches on the horizon, North America stands poised to assert itself as a global football powerhouse. Spearheading this trajectory is CONCACAF, the region's governing body, which is driving significant advancements in the realm of football development and competition.

In this new LeCorner Highlight, we are featuring an episode we recorded in 2022 with Jason Roberts, Director of Development at CONCACAF.

Jason talks about how CONCACAF is employing progressive data-driven strategies to cultivate the growth of national football associations. Through cutting-edge insights, they are sculpting the region's football landscape for the future. Notably, initiatives like MLS Next are harnessed to foster young talent, paving robust pathways for development. By harnessing the potential of player performance data, emerging stars are identified and training programs are custom-tailored, resulting in a flourishing talent pipeline dedicated to national teams' success.

Reflecting on the sphere of competitions, Jason enlightens listeners on how CONCACAF is harnessing data as a transformative tool to elevate football standards through tournaments such as the Gold Cup. 

CONCACAF's innovative data-driven approach not only catalyzes the evolution of national football associations but also elevates the caliber and allure of pivotal competitions. In the grand tapestry of North America, Central America, and the Caribbean, it is a driving force fortifying the very foundations of the football ecosystem.

We hope you enjoy it!

If you would like to acquire an extensive understanding of Jason's journey as a former professional player to now developing the game across the continent, please listen to the full episode on LeCorner International. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In its homeland, American Football reigns supreme. 

However, its international export seems limited, especially on professional level. Mainly for cultural, financial and business reasons. 

Nothing is set in stone, though. Because while this sport may seem far from many cultures, it fascinates and attracts, especially Gen Z.

In this new LeCorner episode, we had the pleasure to receive Pierre Trochet, president of IFAF (International Federation of American Football) to discuss what is both his mission and passion : The development of American Football around the world. 

The 36 year-old Frenchman breaks us his exciting daily stakes, while insisting on the sport’s huge potential. In terms of popularity, but also of investments. As a former player, Pierre also shares his passion for the game, and gives some precious entrepreneurial advices. In this episode, we tackled :

•   Pierre’s journey, from Châteauroux to IFAF
•   What makes American Football attractive to younger generations ?
•   Germany, a trailblazer in Europe
•   A sport ahead of time in terms of innovation ?
•   Flag Football / American Football : what are the differences ?
•   Business crossovers between Football and Soccer : a development lever ?

Recommendations : 

Book : Leaders eat last / The Infinite Game by Simon Sinek. 

Serie : Hard Knocks (HBO)

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

For this last LeCorner episode of the year, let's enjoy a mix of some of the best discussions we had with our guests.

2021 has been the first season of our international series, and the least we can say is that we had a great time recording these 18 episodes.

Many thanks to all the guests that were kind enough to share with us their vision, their background, their experiences and their anecdotes.

Timelines (one extract for each episode, in chronological order)

- Ext 1: Scrum Ventures - Michael Proman - which directions are funds looking towards and what do startups have to get right?

- Ext 2: Global Sports Venture Studio - Kyle Bunch - the origin of sports accelerator programme, sports current challenges & future trends   

- Ext 3: EBU - Franck Choquard - partnering with sports organisations to build their future media strategy

- Ext 4: MLSE - Teeka Cookson - delivering best-in-class sport and entertainment experience to fans

- Ext 5: FPF - Daniel Ribeiro - how to continuously reinvent yourself when operating sports events?

- Ext 6: LiveLike - Miheer Walavalkar - the Entrepreneurial Journey #1

- Ext 7: Stats perform - Andrew Cox - from collection to monetization, one of the first data business story in the sport industry

- Ext 8: NBA - Bastien Lacheny - how does the league operate in Europe and what are its objectives?

- Ext 9: Greenfly - Daniel Kirschner - the Entrepreneurial Journey #2

- Ext 10: Noise Studio - Ida Bjerga and Sophie Offord - creativity and brand identity in the sports industry

- Ext 11: The Value Xchange - Kevin Hall - turning sponsorship into partnership

- Ext 12: Sail GP - Jose Garnes - promoting a new competition through engaging content

- Ext 13: MLS - Chris Schlosser - from linear TV to omni channel strategy

- Ext 14: Atlético Mineiro - Felipe Ribbe De Vasconcellos - International growth through disruptive innovations

- Ext 15: Slate - Michael Horton and Eric Stark - the Entrepreneurial Journey #3

- Ext 16: Nascar - Tim Clark - pit stop - how does Nascar drive engagement?

- Ext 17: Pixellot - Ross Tanner - leveraging AI-Automated Technology to produce sport events

- Ext 18: Super League Triathlon - Joe Edwards - leveraging AI-Automated Technology to produce sport events

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

It’s said that today, millions of sporting events take place every year, but many of them are still not broadcasted. These events range from local youth and women's sports to lower leagues and niche sports.

Indeed, traditional broadcasters did not often see the value in acquiring these TV rights because of the low return on investment generated. This creates a lack of visibility for their events and to deal with this situation, they have to produce them so it can finally be available for their fans.

Pixellot, the leader in AI-based automated video and analytics solutions for the sports market, has revolutionized the traditional processes of video capture, production, and distribution, enabling sports organizations to affordably broadcast and monetize their events.

In this new episode, we had the pleasure to discuss with Ross Tanner, Director of New Business and Sales at Pixellot. We have been through his professional journey, and how Pixellot enables clubs to produce their own sport events.

Episode timeline: 

- Ross Tanner’s journey: from his professional background to his passion for football 

- All the environments he has worked in: club/league/data provider/TV producer.

- Pixellot’s presentation and activities: AI-Automated solutions for live production 

- From tier 1 club to tier 4 club — who are Pixellot’s customers? 

- Pixellot’s solution: An unmanned multi-camera system 

- Growth area for Pixellot: example of women's sports

- The role of the human being in data

- The future of sports event production

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Driving change: behind Formula E’s wheel!

One week away from the 2023 Jakarta Prix opening, Formula E has never done so well since its inaugural season in 2014.

In this context, we received Harry Browne, the strategy director of the championship.

In discussion with our CEO Samuel Westberg, he unveils this crazy decade. From a small startup to a huge sports organization, Formula E has managed to build a solid business and expansion model. And it’s only the beginning!

Formula E was - and is still - challenged like every format that mixes innovation with tradition. However, its fanbase keeps growing. And you are going to know how.Key areas of focus, structure of media rights, and the impact of the digital platform: Harry depicts his strategy behind the sold-out crowds.

In this episode, you will learn about :

• Races in « emerging » countries: the strategy behind it
• Broadcast partnerships and global business model
• Growth of the fanbase: who is Formula E’s audience?
• KPIs and what makes fans stick around
• FE and sustainability:  the « green alternative.»
  

Recommendations (Book): A little life by Hanya Yanagihara

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it’s just a small click 

2. By putting 5 stars on Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource’s activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

R/GA is an international innovation consultancy headquartered in New York and founded in 1977. The agency creates advertising and marketing products based in technology and design. They have created R/GA Venture to bring together established companies and startups to help both chart a course for their future. The Global Sports Venture Studio stands within this service and enables the world's leading sports organizations to collaborate and engage with the sports innovation ecosystem. 

For this second episode of LeCorner International we had the pleasure to interview Kyle Bunch, VP Managing Director, Global Sports Venture Studio at R/GA 

Kyle Bunch is responsible for leading R/GA Ventures’ sports innovation partnerships with industry leaders including Adidas, Angel City, Dick’s Sporting Goods, Fox Sports, Levy Restaurants, Major League Baseball, Major League Soccer, the Los Angeles Dodgers, LAFC, UEFA, and Verizon. The GSVS engages the sports innovation ecosystem to help our partners enhance athlete and fan experiences through strategic investments and collaborative development of new products and services. Previously, Kyle has spent the majority of his thirteen years at R/GA working in sport with clients such as Beats by Dre, Nike, ESPN, Samsung, the San Antonio Spurs, the National Rugby League, and the National Football League.

Episode’s timeline:

Kyle’s Background, his passion for digital and sports and his past experience at R/GA. 

R/GA presentation: an innovation and digital agency at the beginning and the creation of a venture practice 7 years ago. 

How R/GA are helping organisations: main missions, goals and investments strategies.

The creation of the Los Angeles Dodgers accelerator back in 2015.  

Global Sports Venture: from an accelerator model to a studio one. 

The main pain points and challenges sports organizations have to face now. 

The pandemic as an accelerator of the shift in the sports industry 

2021, the future of Global Sports Venture and the emerging schemes for new innovative solutions

New roles VCs have within the sports industry : inclusion, diversity, equity

What startups should do to raise funds in the US: proof of value, founding team etc.

2021 main trends in the sports industry: cross-business, D2C strategies, working more with influential players

We mentioned: 

Super Bowl ads (Beats by Dr Dre), Los Angeles Dodgers, Elysean Park Ventures, Netflix, Adidas, Fox Sports, MLS, MLB, GS Warriors, Premier League, Lebron James, Verizon, 5G, Phoenix Suns, Liverpool, Amazon etc.

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In Episode 44 of LeCorner International, we welcomed Alison Crowe, the Director of Digital and Data at the England and Wales Cricket Board (ECB). Engaging in a conversation with our Chief Executive Officer, Samuel Westberg, Alison recounted her professional journey, which included leadership roles in marketing and digital, before assuming her current position at the ECB.

During her current tenure, which has spanned over four years at the ECB, Alison has navigated fascinating trajectories, generously sharing insights into her experiences in this episode. She explored pivotal topics such as the evolving behaviours of fans and consumers, emphasising the imperative for innovation to attract a younger demographic audience.

In particular, Alison discussed "The Hundred," a novel domestic cricket league featuring teams from England and Wales competing in a condensed game format. She delved into fan perceptions of this new competition and elucidated how the board strategically prepared their content and digital strategies to maximise engagement.

Highlighting the significance of data analytics in staying ahead of the curve, especially in community engagement, Alison emphasised the importance of ensuring a seamless user experience across registration channels for cricket leagues in England.

Moreover, the conversation delved into:

• The ECB's use of first-party data to orchestrate significant value exchanges with fans fosters increased registrations on their platforms.

• The evolution of content creation, transitioning from traditional match highlights to more immersive "behind-the-scenes" narratives involving players.

• The role of data in enabling enhanced statistical analysis within the realm of cricket.

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click 😉

2. By putting 5 stars on the Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development. 

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click 😉

2. By putting 5 stars on the Apple Podcast to help us spread it.

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

What will the next data wave look like?

Nearly two years ago, we had the pleasure to receive Andrew Cox, Former Chief Strategy Officer at Stats Perform and Managing Director of Opta, and now advisor at LaSource!

Created in 1996, Opta launched a pioneering real-time data collection processes that would go on to revolutionize data use across football. Today, as part of Stats Perform, Opta data is relied upon by some of the largest sports organisations and federations in the world.

Data is exponential, and already has a considerable influence on sports. But according to Andrew, it’s only the beginning…

If you had good time listening this extract, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

The National Basketball Association (NBA) is one of the four major professional sports leagues in North America and probably one of the most famous sport entity around the world. Created in 1946, the NBA is made of 30 teams (franchises) that are divided into 2 conferences (Eastern & Western). At the end of the regular season, the eight best teams of each conference participate in the playoff  tournament to win the NBA championship title. The NBA have seen some of the best Athletes of all time: Wilt Chamberlain, Kareem Abdul-Jabbar, Karl Malone, Larry Bird, Michael Jordan, Magic Johnson, Tim Ducan, Kobe Bryant, Lebron James etc. 

That was a short recap of the sports part, but the NBA is much more than purely Basketball. As a global brand and media business, the league is also made of different business units to manage relationships with television and digital media partners, develop marketing partnerships, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

For this new episode, we had the pleasure to receive Bastien Lacheny, Associate Vice President Media Distribution EMEA to discuss the international footprint of the league (13 different offices around the world) but also its main challenges and objectives in Europe. 

Episode's timeline:

- Bastien's presentation: personal and professional background

- Working at the NBA while being a basketball fan

-  The NBA european office and its raison d'être: what was the motivation to build such a big office in Europe for the NBA?

- Does the london Office have a lot of regional freedom? What is the decision making process?

- The NBA strategy around growing the sport in Europe

- The Europen territory: a common strategy or a country based strategy?

- The NBA coming to Europe: myth or reality?

-  The commercialisation and management of the media rights 

- The NBA League Pass commercialisation and strategy

- What do you think is going to make a significant difference in the coming years in the digital landscape? (NFT & NBA Top Shot discussion)

- Having worked for a broadcaster, a tech provider and a league, which side of the scope do you prefer?

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Back in 2016, FIBA announced a ground-breaking strategic partnership with Perform, that lead to the creation of FIBA Media. The joint venture, between the two organisations, is committed to increasing the value of the basketball fan experience and providing fans with unprecedented access to content. Besides, FIBA Media encompasses all rights commercialisation (broadcast, OTT, and data), production, and distribution for FIBA’s premium events and leagues. 

For this new LeCorner episode, we had the pleasure to discuss with its Managing Director, Andrew Ryan. Andrew is responsible for driving FIBA Media’s growth strategy, to create opportunities to develop and promote basketball worldwide. During our discussion, we came back to FIBA Media's mission and strategy to deliver content to its fans in an innovative and fresh way.

Episode timeline:

- Andrew's journey in the sports industry

- His missions and duties at FIBA Media 

- FIBA Media: origin and purpose

- FIBA, Two Circles, and Courtside 1891  

- A look at other streaming platforms: VolleyBall TV, and Fifa +  

- Andrew's involvement in cricket as a commentator 

- Recommendations:  Unofficial partner podcast / Leaders newsletter   

If you had good time listening this episode, do not hesitate to support us:

1. By subscribing, it's just a small click 😉.

2. By putting 5 stars on Apple Podcast to help us spread it. 

Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

New LeCorner episode, new sports business topic covered!

In our latest episode, we were joined by Chris Gerstle, Director of Strategy and Development at European Leagues - An organisation that stands as the voice of professional Football Leagues across Europe on all matters of common interest.

Along the episode, Chris takes us through his professional journey and his admirable passion for the sport of football. He credits the sport for instilling a dynamic persona within him. The conversation then leads into the main purpose of the European Leagues and how it aspires to maintain a competitive balance for professional football leagues across Europe.

Additionally, Chris sheds light on the following subjects:

✅ The inception of European Leagues and the needs being addressed

✅ The intricacies of project 'Elevate' and how it stands as a closed forum for Members

✅ European Leagues Role in supporting member leagues via commercial development through betting and broadcast rights.

✅ The Medium to Long Term vision of the European Leagues complimenting the vision of member leagues and their respective clubs.

If you had a good time listening to this episode, do not hesitate to support us:

1. By subscribing, it's just a tiny click
2. By putting 5 stars on the Apple Podcast to help us spread it.`

Finally, if you want to know more about LaSource's activity, a small tour on our website and our Linkedin page never hurts: https://www.lasource.io and on our Linkedin page: https://www.linkedin.com/company/joinlasource/

LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk about digital, innovation and strategic development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.