Lean Marketing (Allan Dib)
Explorez tous les épisodes de Lean Marketing
| Date | Titre | Durée | |
|---|---|---|---|
| 20 Nov 2024 | The 3-Part Formula to Become a Recognized Expert with Dorie Clark | 00:41:33 | |
Tired of feeling like you're shouting into the void, no matter how brilliant your work? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with author, speaker, and entrepreneur Dorie Clark to discuss how to become recognized as an expert in your field. Dorie shares her "Recognized Expert Formula," emphasizing the crucial trifecta of content creation, networking, and social proof. They delve into practical strategies for building credibility, even when starting from scratch, including Dorie's unconventional approach to gaining social proof through cold pitching. Allan and Dorie also explore the power of long-term thinking, the nuances of effective networking, and how to avoid common pitfalls in both. Packed with actionable advice and real-world examples, this episode is a must-listen for any entrepreneur or small business owner looking to elevate their authority and stand out from the crowd. Key Takeaways: Dorie Clark's Recognized Expert Formula: Content Creation + Network + Social Proof = Recognized Expertise. You need all three, not just your strengths! Learn how Dorie cold-pitched top universities to gain credibility and social proof. Discover the secret to networking without the cringe: the "No-Asks-For-A-Year Rule" and building authentic connections. Use content marketing strategically to nurture leads and make your sales process smoother, especially when starting out. Allan Dib shares the power of cross-pollination: look outside your industry for fresh ideas. Stop fixating on arbitrary long-term goals and instead, build consistent systems for success. Finally, learn how "Serendipity Hooks" can make your networking more engaging and memorable.
Links Mentioned in this Episode: Connect with Dorie Clark: Connect with Lean Marketing: What's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies. | |||
| 31 Oct 2024 | Shifting to a Retainer-Based Business: Scaling Success with Cian Brennan | 00:36:16 | |
What if one bold business pivot could set you up for exponential growth and time freedom? Allan explores how a single shift transformed one company from a constant grind to a predictable revenue powerhouse. After facing constant demands for solutions in a high-stakes industry, this entrepreneur realized the power of prevention over cure—turning his entire business model on its head. By adopting a proactive approach, he wasn’t just solving problems but building something that could scale effortlessly, freeing him to focus on strategy rather than daily operations. Now meet Cian Brennan, founder of Quantum Contracts and a former Lean Marketing client, who turned his contracting service into a $2 million-a-year success by switching to a retainer-based model. Cian’s journey is one of resilience, adaptation, and growth. With Allan's guidance, he repositioned his business to help contractors tackle contract negotiations from the start, creating stronger foundations and lasting client relationships. This episode is packed with insights on creating a sustainable, scalable business, overcoming the challenges of growth, and building a company culture that fuels success. Tune in to discover how a single pivot can change everything! 00:00 Meet Cian Brennan: From Zero to High Growth Check out Cian Brennan: Check out Lean Marketing: | |||
| 21 Aug 2024 | Inside the Parallel Welcome Sequence: Mastering Copywriting with Daniel Throssell | 00:46:16 | |
What does it take to become a top-tier copywriter? How about a mix of creative genius, a touch of controversy, and a proven track record? Copywriting often sits quietly behind the scenes, but today’s guest stands out for being loud, proud, and a tad controversial. Daniel Throssell has shaken up the industry with his bold techniques and unconventional style. Join us as we dive deep into the world of copywriting with ‘Australia's Best Copywriter’, Daniel Thorssell. He shares his journey from being an engineer to becoming a celebrated and controversial copywriter. He discusses the importance of personal touch in copywriting, his unique content strategies, and the lessons he learned from working with Scott Pape, the best selling author of the Barefoot Investor. Daniel also sheds light on his infamous Parallel Welcome Sequence and how he uses character creation to build a strong connection with his audience. Explore Daniel's views on AI in copywriting, the significance of authenticity, and learn from his impactful tips on running a business.
Website: https://persuasivepage.com/ Check out Lean Marketing Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn | |||
| 12 Jun 2024 | Marketing Practicality: Lessons from 30 Years in the Field with John Jantsch | 00:37:04 | |
John Jantsch is a marketing consultant, speaker, and author of several bestselling books, including "Duct Tape Marketing." With over three decades in the marketing industry, John has helped countless small businesses grow by implementing practical and strategic marketing systems. In this episode, Allan and John explore practical marketing strategies, the importance of understanding and serving your ideal customer, and the evolving landscape of marketing. What has changed the most over the years isn’t what you’re expecting. Hear about real-world examples, such as a tree service company that succeeded by focusing on reliability and cleanliness. Understand the value of a focused marketing approach and the power of a "not-to-do" list. Learn about the need for strategy, building customer trust, how to use AI and other tools effectively in your marketing efforts, and much more.
Website: https://ducttapemarketing.com/ Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 10 Jul 2024 | How to Make Friends as an Adult with Nick Gray | 00:53:02 | |
Discover how to make friends as an adult with Nick Gray, the author of 'The Two-Hour Cocktail Party.' In this episode, we dive into the challenges and solutions for making friends as adults. Nick shares his structured approach to hosting events that facilitate new connections and relationships, especially for those who struggle to build a network as they age. Explore various themes from his book, including the importance of name tags, round introductions, and providing a clear start and end time for gatherings. The conversation also delves into Nick's background, including his past success with Museum Hack, and practical tips for engaging with people at social events. Learn how to expand your social circle and the significance of hosting gatherings intentionally. Additionally, Allan provides insight into marketing strategies and discusses the impact of writing a book on one's personal and professional social life. This episode is packed with actionable advice on making friends as an adult, ensuring you walk away with the tools and confidence to build meaningful connections.
Website: https://party.pro/ Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 03 Jul 2024 | How to Write, Promote and Monetize a Bestselling Book with Allan Dib | 00:28:31 | |
In this solo episode, Allan Dib, the author of the world-famous The 1-Page Marketing Plan, guides you through writing, promoting, and monetizing a bestselling nonfiction book. Allan is an author who has written two bestselling marketing books—the ones he wishes he had when he was first learning marketing. His book, The 1-Page Marketing Plan, was called one of the "10 Best Marketing Books" by Huffington Post. Translated into over 30 languages, it has transformed the marketing strategies of over a million businesses globally. Now, Allan is excited to share insights on writing a nonfiction book that could transform your career. Pros and Cons of Writing a Nonfiction Book: Is it worth the journey? Developing a Strong Book Concept: What makes a concept irresistible? Writing Process and Structure: How can you elevate your writing to the next level? Effective Promotion Strategies: How can you maximize your book's reach and impact? Gain actionable insights on how to make your nonfiction book a success from an expert who has been there and done it twice!
Website: https://leanmarketing.com/ | |||
| 08 Jan 2025 | Allan Dib's 2024 Business & Life Review: Lessons Learned | 00:34:47 | |
Ever wish you had a clone to handle all the things you don't want to do? While we can't offer that, Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing, shares his system for maximizing productivity and creating a more fulfilling life, both personally and professionally. In this episode, Allan reflects on his business successes, the impact of personal loss, and the valuable lessons he's learned throughout the year. He shares his unique approach to annual reviews, emphasizing the power of systems over goals, and introduces his "perfect day" system. Discover how Allan balances work, personal growth, and adventure, and glean actionable strategies you can apply to your own life and business in 2025 and beyond. Connect with Lean Marketing: | |||
| 26 Jun 2024 | Balancing Spirituality and Business: Stephan Spencer on SEO and the Art of Success | 00:50:19 | |
Join Stephan Spencer, a renowned 3-time author, prolific blogger, international speaker, and foremost authority on SEO, for an insightful journey into the realms of business success and spiritual growth. Stephan Spencer shares his remarkable evolution from a web development entrepreneur to a leading figure in the world of SEO. Through engaging conversation with Allan, Stephan unveils the pivotal moments that shaped his career trajectory, his profound spiritual awakening, and the transformative power of bold decisions and synchronicities. Gain valuable insights into effective business strategies, personal development, and the seamless integration of professional achievement with inner peace. Delving into Napoleon Hill's concept of "The Drift," Stephan illuminates how individuals can avoid complacency and align with their higher purpose. Discover actionable strategies to maintain focus and navigate your spiritual journey with purpose and clarity. Whether you find yourself at a spiritual crossroads or are simply intrigued by the intersection of business and spirituality, this episode promises to ignite inspiration and challenge conventional perceptions. Tune in to explore the boundless possibilities and learn how to invite more magic and synchronicity into your life journey. Check out today’s guest, Stephan Spencer Website: https://www.stephanspencer.com/ Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 20 Feb 2025 | Marketing that Doesn’t Suck: The Chicken Book with Louis Grenier | 00:42:27 | |
Allan Dib sits down with returning guest Louis Grenier, author of the new book Stand the Fuck Out, to discuss how entrepreneurs and small business owners can truly differentiate themselves in a crowded market. They dive deep into the concept of "Insight Foraging," going beyond traditional market research to uncover the triggers that drive customer behavior. Louis and Allan debate the nuances of branding, exploring the balance between clarity and cleverness, and discuss the importance of understanding the customer journey when crafting irresistible offers. This episode is packed with actionable strategies and contrarian viewpoints, challenging conventional marketing wisdom and empowering listeners to build a truly distinctive brand. Connect with Louis Grenier: Website: https://www.stfo.io/about LinkedIn: https://www.linkedin.com/in/louisgrenier/?originalSubdomain=ie YouTube: https://www.youtube.com/@EveryoneHatesMarketers Connect with Lean Marketing: LinkedIn: https://www.linkedin.com/company/successwise/ | |||
| 03 Oct 2024 | Drunk Business Ideas: Entrepreneurial Escapades with David Jenyns | 00:55:30 | |
"Drunk Business Ideas." Yep, you read that right! We're not encouraging heavy drinking, but we are encouraging big, bold thinking. And who better to join us for the conversation than David Jenyns, the maestro of systems, author of SYSTEMology, and the man who once sold the MCG! Dave and Allan, who regularly take walks together to brainstorm wild business ideas, usually keep these conversations off the record. But in this special episode, you're getting a glimpse into their unfiltered thinking. If you’re an entrepreneur or business owner, this episode is packed with out-of-the-box ideas that could spark your next big move. Tune in to get inspired, challenge your perspective, and maybe even walk away with the blueprint for your next venture! 00:00 Introduction and Guest Welcome Check out David Jenyns Website: https://www.davidjenyns.com/ Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 21 May 2024 | How To Run A Wildly Successful Podcast With Louis Grenier | 00:28:19 | |
Louis Grenier is a podcasting pioneer and host of Everyone Hates Marketers, a top 1% podcast that's reached 1M+ downloads organically. In this episode, we dive into how the best podcast hosts are able to get their guests off script and create dialogues that leave you feeling like a fly on the wall listening to intimate controversial conversations. Cut the small talk and get to the spicy stuff faster. Allan and Louis explore their opposing views on the role YouTube plays in podcasting today along with using explicit content as a branding tool and much much more…
-The Journalist's Approach to Podcasting: How treating podcast preparation like journalism can lead to more in-depth and focused discussions -Questionnaire Secrets: Utilizing pre-interview questionnaires to steer guests away from clichés and towards passionate, unscripted conversations -The YouTube Factor: Allan and Louis disagree on the role of YouTube in podcasting, debating its impact on audience engagement and content discovery -Explicit Content as a Branding Tool: A discussion on the deliberate use of explicit language and its impact on podcast branding and reach -Unforeseen Challenges: Avoid common pitfalls with Louis's years of wisdom through trial and error
Linkedin: https://www.linkedin.com/in/louisgrenier/ Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 24 Jul 2024 | The Truth About the Success Spotlight with Tim Schurrer | 00:50:49 | |
Sometimes success is not about the size of the platform, success is one life at a time. Tim Schurrer discusses the personal and transformative journey of writing and believing in his book's message and how success can be found beyond traditional metrics. Delving into themes of servant leadership, finding a balance between goal-setting and the daily process, and dealing with the internal struggle of seeking validation, Tim offers insights on how true impact often comes from helping others. Tim is the author of "The Secret Society of Success" and the CEO of David Novak Leadership, a 501(c)(3). Early in his career, Tim spent a decade launching two brands — StoryBrand and Business Made Simple — as COO alongside New York Times bestselling author Donald Miller. His conversation with Allan today touches on the challenges of maintaining motivation, large-scale goal execution, and the importance of team dynamics and empathy in leadership.
LinkedIn:https://www.linkedin.com/in/timschurrer/
Website: https://leanmarketing.com/ | |||
| 26 Mar 2025 | The B2B Sales Playbook: Effective Strategies for Enterprise Success With David Fatusca | 00:36:37 | |
Are you struggling to navigate the complexities of B2B sales? Do long lead times and multiple decision-makers leave you feeling stuck? What if you could transform your sales process from a bottleneck into a well-oiled machine? In this episode, Allan Dib and David Fastuca, author of "The B2B Sales Playbook," dive deep into the nuances of business-to-business sales, offering actionable strategies to shorten sales cycles, effectively manage buying committees, and ultimately, close more deals. Discover how to identify key decision-makers, address their specific concerns, and enhance the proposal submission process that makes you stand out. Learn why a multi-channel approach is essential and how to leverage technology without losing the human touch. The insights shared in this episode could be the key to unlocking exponential growth for your B2B business. Key Takeaways: Ready to step up your B2B sales strategy? Tune in to this episode for expert guidance on navigating complex sales environments and driving sustainable growth.
LinkedIn: https://www.linkedin.com/in/davidfastuca/?originalSubdomain=au How to scale to $100M by GrowthForum.io Podcast: https://lnkfi.re/growthforum Website: https://www.growthforum.io/ The B2B Sales Playbook A Tactical Guide to Build a Flood of Qualified Deals for Your Business: https://www.growthforum.io/book YouTube: https://www.youtube.com/@Growth-Forum Connect with Lean Marketing: LinkedIn: https://www.linkedin.com/company/successwise/ | |||
| 23 Oct 2024 | Winning Your Customer's Trust and Business: A Guide for Entrepreneurs with Marcus Sheridan | 00:59:07 | |
What if total transparency was the key to doubling your sales? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Marcus Sheridan, a world-renowned communication expert, bestselling author, and keynote speaker who transformed his struggling pool company during the 2008 financial crisis by answering the tough questions no one else would. Marcus shares how businesses can leverage transparency to build trust, increase conversions, and drive revenue. Marcus introduces his signature “They Ask, You Answer” approach, revealing the "Big Five" key topics every customer cares about: cost, problems, comparisons, reviews, and best. By addressing these topics openly, you can strengthen your marketing strategy and position yourself as a trusted authority. One of the biggest takeaways? The more you allow potential customers to help themselves through self-service tools like pricing calculators, the more trust and authority you'll build. It’s about giving them the transparency they crave while setting yourself apart from competitors. 00:23 Marcus Sheridan's Success Story Check out Marcus Sheridan: Check out Lean Marketing: | |||
| 15 Jan 2025 | Lean Marketing for Authors: How to Get Bigger Results with Less Effort with Alex Strathdee | 00:53:41 | |
Have you poured your heart and soul into writing a book, only to feel lost when it comes to marketing? In this episode of the Lean Marketing podcast, Allan Dib sits down with book ads expert Alex Strathdee to uncover the secrets to successful book marketing. They discuss why traditional methods often fail and reveal a leaner, more effective approach to selling more books with less effort. Discover the power of seeding, micro-influencers, and building a marketing system that works even while you sleep. Whether you're a first-time author or a seasoned pro, this episode is packed with actionable strategies to take your book from manuscript to bestseller. Links/Resources Mentioned:
Connect with Lean Marketing: | |||
| 29 Jan 2025 | The Contrarian Founder: Why Profitability Beats Growth Hacking with Aleksandr Volodarsky | 00:40:15 | |
Growth hacking is overrated. Aleksandr Volodarsky, founder of lemon.io, built a $16M marketplace by focusing on what actually matters: profitability. Prepare to challenge your assumptions about business growth. In this episode of the Lean Marketing Podcast, Allan Dib sits down with Aleksandr to explore his unconventional journey, starting as a side hustle and defying traditional startup advice. Discover how he cracked the marketplace cold start problem, leveraged unique marketing strategies, and transformed his business with the Profit First method. He also offers insights into the impact of AI on the developer landscape and the importance of consistent action, emphasizing the power of "lead bullets" over "silver bullets." This episode is packed with actionable advice for entrepreneurs building sustainable and thriving businesses. Resources Mentioned: Profit First by Mike Michalowicz: https://mikemichalowicz.com/profit-first/ Connect with Aleksandr Volodarsky: Twitter: https://x.com/volodarik?lang=en Lemon.Io: https://lemon.io/ Connect with Lean Marketing: LinkedIn: https://www.linkedin.com/company/successwise/ | |||
| 16 Oct 2024 | Optimize Your Email and SMS Marketing Before Black Friday with Nikita Vakhrushev | 00:28:10 | |
Struggling to keep your audience engaged through email and SMS? You’re not alone! Join Allan as he chats with retention marketing expert Nikita Vakrouchev, who reveals actionable insights to elevate your strategies for e-commerce and B2B success. Learn how to leverage segmentation, tackle deliverability issues, and create compelling campaigns that drive results. In this episode, Allan and Nikita delve into the intricacies of email and SMS retention marketing. They explore the importance of segmentation, content strategy, and deliverability, emphasizing best practices to stay out of spam folders and the crucial role of first-party data. They discuss tools like Neverbounce for list management, distinguishing between B2B and B2C marketing requirements. The conversation covers balancing nurture and discount-driven messages, the importance of personalization, and the strategic timing of email campaigns. Nikita also addresses the effectiveness of different email formats, the critical role of subject lines, and specific timing recommendations for optimal engagement. As we approach Black Friday and the holiday season, now is the perfect time to optimize your marketing strategies. Listen now to prepare your email and SMS campaigns for success in Q4! Check out Nikita Vakhrushev: Check out Lean Marketing: | |||
| 14 Aug 2024 | Strategy Calls that Sell Premium Programs with John Meese | 00:48:15 | |
Ever wondered how top entrepreneurs manage to sell premium programs effortlessly? Our guest today, John Meese, has the answers. John's latest book, 'Serve to Sell,' is a game-changer for anyone looking to monetize their skills sustainably. Join us as we dive into his proven methods. John discusses the importance of understanding clients' goals, challenges, and resources, and how his 'serve call' framework can lead to significant business growth. Learn how to create customers rather than just cash, simplify your business model, and effectively sell premium programs even if you're starting from scratch. John also delves into his background in economics and entrepreneurship, his work with industry legends, and offers practical advice for coaches, consultants and entrepreneurs. Check out today’s guest, John Meese: Free Book: https://servetosellbook.com/lean Check out Lean Marketing: Website: https://leanmarketing.com/ | |||
| 09 Apr 2025 | Unveiling the Power of Paid Traffic With Ilana Wechsler | 00:33:41 | |
Are you tired of throwing money away on paid traffic that doesn't convert? What if the problem isn't the traffic itself, but your website's ability to turn those clicks into customers? Ilana Wechsler, a paid traffic expert, joins Allan Dib to demystify the world of online advertising and reveal the critical steps to creating campaigns that actually deliver results. This isn't just about driving more visitors; it's about optimizing your entire funnel to ensure that every dollar spent brings you closer to your business goals. Discover why strategy trumps tactics, how to avoid common and costly mistakes, and the power of understanding your target audience on a deeper level. The insights shared in this episode could be the key to finally unlocking the true potential of paid traffic for your business. Key Takeaways: Stop throwing money at ads and start getting a return! Listen now to learn Ilana Wechsler's actionable strategies for mastering paid traffic and scaling your business.
Website: teachtraffic.com YouTube: youtube.com/teachtraffic Teach Traffic Podcast: https://teachtraffic.com/podcasts/ Instagram: https://www.instagram.com/teachtraffic1/ Connect with Lean Marketing: LinkedIn: https://www.linkedin.com/company/successwise/ | |||
| 17 Jul 2024 | Building a Lifestyle Business: Lessons from James Schramko | 01:05:23 | |
Every business is a lifestyle business. It’s just whether it’s a good lifestyle or a shitty lifestyle. In this episode, James Schramko, dubbed the 'Zen monk of entrepreneurship,' discusses his philosophy of simplicity in business and life. James has built and sold several online agencies. Has coached many superstars of the online world since 2009. He is a membership and revenue share deal specialist, author of Work Less, Make More and loves surfing. James shares his approach to designing a lifestyle-focused business, emphasizing the importance of recurring cash flow and setting up the right business model. He elaborates on his transition from seeking success to finding fulfillment, influenced by his experiences with successful but unhappy individuals and his passion for surfing. James concludes vulnerably by opening up around the power of a supportive network and the joy of helping others succeed.
Website: https://www.jamesschramko.com/
Website: https://leanmarketing.com/ | |||
| 27 Nov 2024 | The Lazy CEO: How to Delegate Your Way to 8 Figures with Ayman Al-Abdullah | 00:56:33 | |
Discover how hiring an intern was the KEY to unlocking $80 million in growth for AppSumo. This isn't your typical intern story – it's a masterclass in strategic delegation and focusing on what truly moves the needle. Join Allan Dib as he interviews Ayman Al-Abdullah, the former CEO of AppSumo, who shares the remarkable journey of scaling the company from $3 million to $84 million in annual revenue. Hear how seemingly small decisions, like hiring an intern, can have an outsized impact on growth when paired with strategic delegation and a laser focus on core business drivers. Ayman reveals the strategic framework he used at AppSumo, including hiring and compensation strategies, navigating different revenue levels, building a high-performing team, and fighting "entrepreneurial boredom." Learn the critical shifts in focus required at each stage of growth, from prioritizing promotion to mastering people and ultimately protecting your business. Gain actionable insights to propel your own business forward, regardless of your current revenue level.
Twitter/X: https://twitter.com/aymanalabdul Connect with Lean Marketing: What's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies. | |||
| 11 Dec 2024 | Build a High-Converting Quiz Funnel with Maxwell Nee | 00:33:45 | |
Do you want to generate more leads, segment your audience effectively, and boost conversions? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Maxwell Nee, Chief Revenue Officer at ScoreApp, to explore the power of quiz marketing. Maxwell shares his entrepreneurial journey, from running a multi-million dollar business coaching company to becoming an angel investor. He reveals why he invested in ScoreApp, how it works, and the psychology behind creating engaging quizzes that drive results. Discover how to craft killer quiz questions, leverage the viral potential of quizzes, and explore unconventional applications beyond lead generation, including recruitment, client success measurement, and the powerful waiting list strategy. Maxwell also shares his investment philosophy and insights into the future of software development in the age of AI. This episode is packed with actionable strategies and valuable insights for any entrepreneur or small business owner looking to take their marketing to the next level. Connect with Maxwell Knee: Connect with Lean Marketing: | |||
| 26 Feb 2025 | 9 Principles of Lean Marketing with Allan Dib | 00:12:47 | |
Your marketing should be an investment, not a gamble. Discover how to make it pay off in this episode of the Lean Marketing Podcast. Host Allan Dib dives deep into the nine core principles of Lean Marketing. Whether you're a seasoned entrepreneur or just starting out, these principles provide a foundational methodology for creating marketing that generates goodwill, attracts customers, and maximizes ROI. Allan explains each principle with practical examples and actionable advice, illustrating how to shift from intrusive "marketing pollution" to a value-driven approach that pulls customers in. He emphasizes the importance of integration, market focus, leveraging tools and technology, building assets, and continuous improvement. Tune in to discover how to make your marketing work for you, not against you. Connect with Lean Marketing: LinkedIn: https://www.linkedin.com/company/successwise/ | |||
| 12 Mar 2025 | Beyond Better: How to Stand Out in a Crowded World With Sally Hogshead | 00:39:13 | |
Ever felt lost in the sea of "better"? In a world obsessed with improvement, it's easy to forget the power of being different. Join us as we sit down with branding expert Sally Hogshead, author of the groundbreaking book, “Different is Better Than Better." Discover why being different is the key to standing out, attracting your ideal clients, and achieving remarkable success. Key Takeaways: Don't just be another face in the crowd. Tune in now and discover the power of being different! Connect with Sally Hogshead: Fascinate Test: www.howtofascinate.com Code: LeanMarketing Website: https://sallyhogshead.com/ Proprietary Research: https://sallyhogshead.com/her-research/ LinkedIn: https://www.linkedin.com/in/sallyhogshead/ YouTube: https://www.youtube.com/user/SallyHogshead X: https://x.com/sallyhogshead Instagram: https://www.instagram.com/sallyhogshead/ Connect with Lean Marketing: LinkedIn: https://www.linkedin.com/company/successwise/ | |||
| 18 Dec 2024 | Is Your Business a Job or a Calling? With Michael Gerber | 00:28:19 | |
Legendary business author Michael Gerber, creator of the E-Myth concept, joins Allan Dib on the Lean Marketing Podcast for a profound conversation about the true source of entrepreneurial success. Going beyond the mechanics of business systems, Gerber reveals that lasting impact comes from a deep-seated passion—a “madness” to create something unique and meaningful. He argues that this intrinsic drive, often described as a “desperation,” is more crucial than technical expertise or even market conditions. Gerber challenges listeners to examine their own motivations and strive for a level of ambition that transcends mere financial gain. He also introduces the concept of the “Dreaming Room” and recommends a pivotal book, “Banker to the Poor,” as a catalyst for transformative growth. This episode is a call to self-reflection and a powerful reminder that entrepreneurship is not just a job, but a calling.
Connect with Michael Gerber:
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| 05 Mar 2025 | The Miracle Morning: Attract Success and Become the Entrepreneur You're Meant to Be with Hal Elrod | 00:52:26 | |
What if there's a simple key to unlocking amazing success in every part of your life? In this episode, bestselling author Hal Elrod, creator of The Miracle Morning, shares the incredible impact of a simple yet powerful morning routine. Discover how setting aside time each day to grow as a person can create a ripple effect, leading to a happier, healthier, and wealthier life. Hal reveals the simple truth behind "The Miracle Morning" and the six life-changing practices (SAVERS) that have transformed millions of lives. Key Takeaways: Ready to create your own Miracle Morning? Listen to the full episode now. Connect with Hal Elrod: Website: http://mircaclemorning.com The Miracle Morning book: t.ly/io1Np LinkedIn: https://www.linkedin.com/in/hal-elrod-aa054324a YouTube: https://www.youtube.com/c/HalElrod Instagram: https://www.instagram.com/hal_elrod/# Connect with Lean Marketing: LinkedIn: https://www.linkedin.com/company/successwise/ | |||
| 05 Dec 2024 | Networking Doesn't Have to Be Icky (And How to Prove It) with Jayson Gaignard | 00:41:22 | |
Stop collecting business cards and start building real relationships. In this episode, you'll learn how to connect with people of influence and VIPs, even if you're not a big name yourself. Allan Dib sits down with Jayson Gaignard, the founder of Mastermind Talks (MMT), an exclusive community for entrepreneurs, and the author of Mastermind Dinners: The playbook for transforming your business and life over amazing dinners, to uncover the secrets of authentic networking. Jayson reveals how he built MMT into a world-renowned event and shares his unique approach to fostering genuine connections. He provides a practical framework for networking, from pre-event preparation and maximizing your time during the event to powerful post-event follow-up strategies. Jayson also offers invaluable insights into crafting outreach messages that cut through the noise and resonate with high-status individuals. This episode is a must-listen for any entrepreneur seeking to build a network that truly supports their business and personal growth. Connect with Jayson Gaignard: Connect with Lean Marketing: Subscribe to the Lean Marketing podcast for more actionable strategies to grow your business. And be sure to share this episode with anyone who wants to level up their networking game! | |||
| 16 Apr 2025 | The Guide to “Common Sense” Marketing: Simplifying Complexities with Simon Bowen | 01:01:30 | |
Are You Confusing Customers Instead of Convincing Them? What if the key to truly resonating with your audience isn't about adding more, but stripping away the unnecessary? Simon Bowen challenges us to rethink how we communicate value, arguing that "common sense" is the most powerful tool we have. This isn't about simplifying to the point of being basic; it's about achieving a level of clarity that cuts through the noise and empowers customers to make confident decisions. Discover how to move beyond commoditized language, leverage the impact of visual models, and understand the psychology behind why "belief" is the true driver of sales. The insights in this episode could fundamentally change how you connect with and influence your market. Key Takeaways: Revolutionize your marketing and sales with the power of clarity. Listen to this episode to gain Simon Bowen's expert insights and build deeper connections with your audience.
Connect with Simon Bowen: Website:https://www.modelsmethod.com/ Email: all@modelsmethod.com Simon Bowen: https://thesimonbowen.com/ LinkedIn: linkedin.com/in/simonbowen-mm YouTube: https://www.youtube.com/@TheWisdomOfShow_withSimonBowen Instagram: https://www.instagram.com/officialsimonbowen/?hl=en The Wisdom Of Show with Simon Bowen Podcast: https://thesimonbowen.com/show/ Connect with Lean Marketing: LinkedIn: https://www.linkedin.com/company/successwise/ | |||
| 02 Jan 2025 | The Trust Edge: How to Get Customers to Say "Yes" with David Horsager | 00:34:54 | |
Frustrated with low conversion rates? Discover the 8 Pillars of Trust and unlock the secret to building a loyal customer base. This episode is packed with practical strategies you can use today. In this episode of the Lean Marketing podcast, Allan Dib sits down with David Horsager, a leading expert on trust and author of The Trust Edge and Trust Matters More Than Ever, to explore the critical role of trust in sales and marketing. They delve into the 8 Pillars of Trust—clarity, compassion, character, competency, commitment, connection, contribution, and consistency—and discuss practical strategies for building trust in every interaction, from initial contact to closing the deal. David shares actionable tools and real-world examples of how businesses can leverage trust to boost their bottom line and create lasting customer relationships. Learn how to establish credibility, build rapport, and convert prospects into loyal advocates by focusing on the often-overlooked element of trust. Connect with David Horsager: Connect with Lean Marketing: | |||
| 09 Oct 2024 | Scale Faster with Proven Go-To-Market and LinkedIn Strategies with Maja Voje | 00:51:39 | |
Think you’ve got Go-To-Market figured out? Have you done the deep early market research and priced your product for maximum profitability? In this episode, Allan sits down with Maja Voje, a seasoned GTM expert who’s worked with global giants like Google and over 350 startups. Recognizing the gap in go-to-market advice for smaller businesses, Maja shares a practical approach that helps startups find product-market fit and scale efficiently. Allan and Maja dive into common go-to-market misconceptions, smart pricing strategies, and how to leverage LinkedIn to build powerful B2B relationships. If you’re an entrepreneur looking to refine your strategies and accelerate growth, this episode is packed with actionable insights you won’t want to miss. 00:00 Introduction to Go-To-Market Strategies Check out Maja Voje LinkedIn: https://www.linkedin.com/in/majavoje/ Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 22 Jan 2025 | AI Marketing for the Smart Entrepreneur: Future-Proof Your Business Now with Farlen Mischel | 00:32:00 | |
What if you could clone yourself and delegate all the tedious tasks in your business? This episode of the Lean Marketing Podcast explores the power of AI and automation to help you achieve just that. Allan Dib sits down with AI expert Farlen Mischel to demystify artificial intelligence for entrepreneurs and small business owners. They discuss the current landscape of AI tools, focusing on practical applications and strategies for leveraging AI in marketing and business operations. Farlen highlights the importance of education and understanding the limitations of AI before diving into its potential. The conversation explores the power of large language models (LLMs) like ChatGPT and Claude, emphasizing effective prompting techniques for optimal results. They also touch upon the future of AI agents, the continued relevance of Minimum Viable Products (MVPs), and the rise of no-code platforms that empower entrepreneurs to build solutions quickly. This episode is packed with actionable advice and insights for any business owner looking to harness the power of AI. Connect with Farlen Mischel:
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| 19 Sep 2024 | Building the Amazon of Agriculture: From Family Farm to E-commerce Giant with Anthony Jones | 00:47:27 | |
What would you do if the business your family spent generations building was on the verge of collapse? In this powerful episode, Anthony Jones shares his journey from inheriting a struggling agricultural company to building Agzaga.com, one of the fastest-growing e-commerce platforms in the nation. Join host Allan Dib as he uncovers the marketing strategies that helped Anthony 10x his business, turn personal setbacks into strengths, and scale the "Amazon of Agriculture." Learn how partnering with Lean Marketing accelerated Agzaga’s growth and led to success in email segmentation, social media overhauls, and remote team leadership. Anthony also reveals the mindset shifts that allowed him to overcome family struggles and implement game-changing strategies, including his Traction and Hero Strategy. If you've ever outsourced your marketing or felt lost trying to measure success, this episode is for entrepreneurs and business owners ready to take control and drive measurable growth in their businesses. 00:00 Building the Amazon of Agriculture: From Family Farm to E-commerce Giant Check out today's guest, Anthony Jones Website: Agzaga.com Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 08 Aug 2024 | Merging Kaizen with Lean Marketing: Achieving Operational Excellence with Adam Lawrence | 00:44:55 | |
Lean Marketing Meets Kaizen with Adam Lawrence. With over 35 years of experience, Adam discusses how Kaizen—Japanese for 'continuous improvement'—can drive rapid, sustainable improvements in business processes. We delve into case studies, including a game-changing Kaizen event that transformed a client's distribution efficiency, saving them millions. Join host Allan Dib as he welcomes Adam Lawrence, a seasoned expert in Kaizen, lean methodologies and the mastermind behind the Wheel of Sustainability. Adam also shares the principles behind how the One Page Marketing Plan dovetails perfectly with lean strategies, ensuring businesses eliminate waste while maximizing customer value. Tune in to learn how aligning Lean Marketing with Kaizen can lead to remarkable business breakthroughs. Check out today’s guest, Adam Lawrence Website: www.pi-partners.com
Website: https://leanmarketing.com/ | |||
| 05 Feb 2025 | How to Captivate Audiences and Own the Future of Marketing: Storytelling with Adam Wallace | 00:46:47 | |
Storytelling is the future of marketing. Period. Learn how to master it from a pro. In this episode of the Lean Marketing Podcast, Allan Dib sits down with bestselling children's author Adam Wallace, who has written over 180 books, to explore the surprising power of storytelling in the business world. Adam shares his unique insights into crafting captivating narratives, engaging even the most challenging audiences (kids!), and translating those skills into marketing success. From simple storytelling frameworks to practical tips for keeping attention, this episode is a must-listen for any entrepreneur or marketer looking to elevate their brand and connect more deeply with their customers. Discover why storytelling is no longer a nice-to-have, but the essential skill for the future of marketing in 2025. Connect with Adam Wallace: Connect with Lean Marketing: | |||
| 05 Jun 2024 | Deliberate Positioning and Its Impact on Business Success: Insights from April Dunford | 00:55:55 | |
April Dunford, a globally recognized expert in positioning, executive consultant, speaker, and author, takes you on a deep dive into the strategic world of positioning. Guided by Allan’s probing questions, April shares rare insights into the operation of her consulting business and the personal positioning lessons she’s learned. This episode will inspire you to rethink your approach to positioning, question the rationale of launching a podcast, and discover the best channels to monetize your knowledge to attract the customers you truly want to work with and much much more… -In-House vs. Agency: Engage in the critical debate on whether to cultivate positioning skills within your team or to outsource for expertise. -Unveiling the Positioning Process: Gain an insider’s perspective as April Dunford reveals the strategies behind her successful consulting practice. -Positioning Wisdom: Learn from April’s personal journey and the pivotal lessons that have honed her approach to positioning. -The Podcasting Paradox: Join April and Allan as they dissect the surprising pros and cons of podcasting for thought leadership. -Monetizing Expertise: Discover effective tactics for leveraging and monetizing your expertise, and learn how to set and justify competitive pricing.
Website: https://www.aprildunford.com/ Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 25 Sep 2024 | Personal Branding and Business Growth: Tips for Entrepreneurs with Alex Brogan | 00:45:06 | |
Do you want to know the secrets behind building a high-value personal brand? Today, Alex Brogan shares his journey from zero to 750k followers and gives you the blueprint for success on LinkedIn, Twitter, and beyond. In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Australian entrepreneur Alex Brogan to break down actionable strategies for building a powerful personal brand and leveraging it for business growth. Together, they explore the nuances of growing your audience on platforms like LinkedIn and Twitter, and why focusing on one platform at a time can yield the best results. They delve into the nuances of using LinkedIn and Twitter for growth, the essential role of newsletters, and why personal branding is key for entrepreneurs looking to stand out. Allan and Alex also discuss their experiences at high-level conferences, the importance of in-person networking, and how storytelling can become a powerful tool in content creation. This episode is packed with practical strategies, examples, and actionable tips for growing a high-value audience, optimizing your online presence, and taking your personal brand to the next level. If you're a business owner ready to elevate your marketing and personal brand, this episode is a must-listen. 00:00 Introduction to Lean Marketing Podcast Check out today’s guest Website: fasterthannormal.co Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 13 Nov 2024 | Burnout to Brand Power: The Lean Approach to Long-Term Leadership with Chris Ducker | 00:43:42 | |
Build a career designed for the long haul. Allan Dib sits down with entrepreneur, speaker, and author Chris Ducker to discuss building a powerful personal brand, mastering leadership, and avoiding burnout—all while staying true to the lean marketing philosophy. Chris shares his personal journey, including career pivots, overcoming burnout, and building a lasting, impactful career. Discover how Chris Ducker evolved his personal brand and how you can leverage yours for growth. Learn about the crucial elements of personal branding, gain insights into avoiding burnout and building a sustainable work-life integration. Explore the "Long Haul Leader" framework from Chris's upcoming book, focusing on Impactful Work, Love & Relationships, Hobbies & Pastimes, and Personal Mastery. Learn how to apply these principles to your personal brand and leadership, maximizing your impact and creating a fulfilling career. Resources Mentioned: Connect with Chris Ducker: Connect with Lean Marketing: What's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies. | |||
| 02 Apr 2025 | How to Turn Your Existing Clients into a Sustainable Growth Engine With Jay Goncalves | 00:47:12 | |
Are you leaving money on the table by neglecting your existing clients? What if the key to exponential growth isn't just about acquiring new customers, but about maximizing the value of those you already have? Jay Goncalves, a client retention specialist, joins Allan Dib to explore the often-overlooked power of customer lifetime value. This isn't just about customer service; it's about building a sustainable business where clients become your biggest advocates. Discover how to create systems that foster consumption, drive referrals, and truly understand your clients' evolving needs. Learn why exceeding expectations isn't always the answer and how a shift in focus can transform your bottom line. The strategies you'll learn in this episode could unlock a new level of stability and profitability for your business. Key Takeaways: Connect with Jay Goncalves Website: www.ethicalscaling.com Ethical Scaling Podcast: https://podcasts.apple.com/us/podcast/ethical-scaling-podcast-season-1/id1735298871 Instagram: https://www.instagram.com/ethical.scaling/ YouTube: https://www.youtube.com/@ethicalscaling5536 TikTok: https://www.tiktok.com/@ethicalscaling Connect with Lean Marketing: LinkedIn: https://www.linkedin.com/company/successwise/ | |||
| 19 Jun 2024 | Audience Based Design: From T-Shirts to Top-Tier Websites with Greg Merrilees | 00:35:45 | |
In this episode, Greg Merrilees discusses the journey and challenges of transforming his business from T-shirt designing to top-tier website and brand creation. He shares valuable insights on understanding the audience, leveraging AI in design, the importance of mentorship, and effective strategies for getting client referrals. -The common mistakes people make when designing websites for themselves rather than their audience. Whether you're a budding entrepreneur, a seasoned business owner, or someone interested in the power of good design, this episode is packed with actionable advice and inspiring stories. Tune in to learn how to elevate your business through thoughtful and audience-focused design.
Website: studio1design.com/lean Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 31 Jul 2024 | Biohacking Health and Wealth: Greg Cassar's Blueprint | 00:54:13 | |
The Entrepreneur's Guide to Success: Business, Lifestyle, and Health with Greg Casser. Join as Allan dives into the life and career journey of Greg Casser, a marketing expert, business coach, and successful investor. In this powerful episode, Greg shares his experience in transitioning from a tech enterprise architect to owning multiple companies and becoming a top-tier marketer. Learn about his strategies for maintaining a balanced lifestyle while achieving business success, the importance of continuous learning, and the critical role of health and biohacking in enhancing personal and professional life. Greg also reveals his secrets about the Bitcoin four-year cycle and how he leverages it for significant investments. Don't miss this episode packed with valuable lessons on managing your business and life for long-term success!
Website: https://www.gregcassar.com/
Website: https://leanmarketing.com/ | |||
| 05 Sep 2024 | Navigating TikTok Shop: Proven Tactics for Authors and Creators with Joseph Nguyen | 00:59:27 | |
Few self-help books have cut through the noise like “Don't Believe Everything You Think”. In this episode, author Joseph Nguyen shares the brilliant marketing strategies that propelled his global bestseller to success, from leveraging TikTok and Amazon ads to building a strong affiliate network. Joseph’s work, translated into over 40 languages, blends philosophy, spirituality, and psychology to guide readers toward self-realization and freedom from emotional suffering. Join Allan as Joseph discusses his unconventional approach to writing, creating content that resonates with oneself, and how anxiety and trauma impact both personal and business performance. Whether you’re an aspiring author, marketer, or simply seeking insights on mental wellness, this episode is a goldmine of practical takeaways. 02:20 The Journey to Inner Peace Check out today’s guest, Joseph Nguyen Website: josephnguyen.org/newsletter Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 12 Feb 2025 | How to Hire Your Essential Number Two: From Founder to Freedom with Lloyd Thompson | 00:54:12 | |
Are you a visionary entrepreneur trapped in the daily grind of running your business? Do you dream of working on your business, not in it? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Lloyd Thompson, founder and director of VirtualDOO, to discuss the critical importance of hiring your essential number two – the integrator who can turn your vision into reality. Lloyd shares his expertise on how a strong second-in-command can free up your time, streamline operations, and even increase the value of your business. They delve into the challenges founders face when letting go of control, offer practical advice on identifying and hiring the right person, and explore the power of values and company culture in building a high-performing team. Get ready to discover how to escape the grind and build a business that runs itself! Resources Mentioned: Connect with Lloyd Thompson: Free Book: https://virtualdoo.com/book Website: https://virtualdoo.com/ LinkedIn: https://www.linkedin.com/in/lloydt/ Connect with Lean Marketing: LinkedIn: https://www.linkedin.com/company/successwise/ | |||
| 19 Mar 2025 | Is Your Sales Approach Backwards? Discover the Untapped Power You Already Possess with Oren Klaff | 00:55:12 | |
Are you tired of feeling like you're always on the back foot in sales conversations? What if the key to closing deals isn't about bending over backwards, but about understanding the hidden dynamics of power and influence? Oren Klaff, author of "Pitch Anything" and "Flip the Script," pulls back the curtain on the subtle art of frame control, revealing how top performers command attention, respect, and ultimately, the deal. This isn't just theory; it's hard-won wisdom from the trenches of high-stakes finance, where the difference between success and failure can be razor-thin. Discover how to shift from chasing deals to attracting them, and learn why sometimes, the most powerful move you can make is to walk away. Prepare to challenge everything you thought you knew about sales and unlock a new level of confidence and effectiveness. The strategies you’re about to discover will change the way you approach every negotiation and interaction, forever. Key Discussion Points: Ready to take control of your sales conversations and close more deals? Listen to the full episode to unlock Oren Klaff's powerful strategies and transform your approach to sales and influence.
Website: https://orenklaff.com/ Pitch Anything Book: t.ly/SAPDT Flip the Script: t.ly/5zzLM LinkedIn: linkedin.com/in/orenklaff The Game of Money Podcast: https://open.spotify.com/show/6QtcHFmfBkXL1C05cx5gcn?nd=1&dlsi=1c1202376bf14c84 YouTube:www.youtube.com/@OrenKlaffInsights Instagram: https://www.instagram.com/orenklaff/ Connect with Lean Marketing: LinkedIn: https://www.linkedin.com/company/successwise/ | |||
| 06 Nov 2024 | How to Lead, Coach, and Market Your Way to Success with Michael Bungay Stanier | 00:47:38 | |
Struggling to scale your business despite your hard work? Discover game-changing leadership and marketing secrets from Michael Bungay Stanier, author of The Coaching Habit, on this episode of the Lean Marketing Podcast. Michael reveals how to cultivate a "coach-like" leadership style that empowers your team and unlocks their full potential. He breaks down the differences between coaching, mentoring, and teaching, offering practical advice you can implement immediately. Plus, he shares his unconventional marketing strategies that propelled his books to success and built thriving businesses. Here's what you'll uncover: Discover how to unlock your team's potential by leading with curiosity and empowering them through coaching. Learn Michael's unique approach to marketing mastery, focusing on the power of persistence and laser-focused niche targeting. Explore innovative podcast formats, including the dynamic use of live coaching sessions, to captivate your audience and build a loyal following. Finally, understand why building a strong personal brand is more crucial than ever in today's competitive landscape for driving significant business growth. Ready to level up your leadership and marketing game? Tune in now! Resources Mentioned: Connect with Michael Bungay Stanier: Connect with Lean Marketing: What's your biggest takeaway from this episode? Share your thoughts in the comments below! And remember to subscribe to the Lean Marketing Podcast for more actionable strategies to grow your business. | |||
| 11 Sep 2024 | How to Build a 100M Views YouTube Business: Niching Down with Pat Flynn | 01:02:52 | |
The riches are in the niches. Pat Flynn, San Diego-based entrepreneur, pioneer podcaster, and host of Smart Passive Income, joins Allan Dib to discuss the power of niching down and community building. Pat shares his initial success with a niche website and eBook about the LEED exam, which launched his online business journey. He also highlights his ventures, including podcasting, affiliate marketing, and his successful Pokémon YouTube channel, DeepPocketMonster, which has 100M+ views. Listen in as Allan and Pat explore the importance of storytelling, emotional connection, and dedication in building an online presence, along with strategies for maintaining community engagement, managing churn, and creating rituals to keep members active. Learn how honing in on your niche and engaging a loyal following can create impressive business outcomes and help you achieve your entrepreneurial goals. 00:14 Introducing Pat Flynn: The OG of Podcasting Check out today's guest, Pat Flynn Website: https://www.smartpassiveincome.com Check out Lean Marketing Website: https://leanmarketing.com/ | |||
| 29 Aug 2024 | Sales Strategies for Fewer Rejections: An Interview with Josh Braun | 00:48:48 | |
Do you dread traditional sales techniques and wish there was a better way? If you've been struggling with constant sales rejections, this episode is a must-listen. We're talking to Josh Braun, a sales strategist who has mastered the art of empathetic selling. He’s here to help you stop wasting time on deals that won’t close and start focusing on building real, lasting customer relationships. Drawing from his early career as an elementary school teacher, Braun emphasizes the importance of listening, understanding, and addressing customer needs over simply making the sale. He shares insights into building trust with clients by detaching from the outcome and focusing on helping prospects feel heard and understood. Braun also highlights practical techniques for effective cold outreach and the significance of 'motivational interviewing' in fostering genuine customer relationships. Tune in to learn how to shift from pushing products to building trust and closing deals by asking the right questions and understanding your customers on a deeper level. 00:00 Josh Braun’s Background Check out today’s guest, Josh Braun Website: https://joshbraun.com/ Check out Lean Marketing Website: https://leanmarketing.com/ | |||