Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth (Content Allies - B2B Podcast Production)
Explorez tous les épisodes de Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth
| Date | Titre | Durée | |
|---|---|---|---|
| 03 Oct 2022 | Growing a Long-Term Startup by Navigating Through Challenges with Rohit Arora of Biz2Credit | 00:33:39 | |
Rohit Arora, CEO & Co-Founder at Biz2Credit, shares his incredible startup journey and how it flourished despite a global recession and a pandemic. Rohit explains that an innovative product isn’t enough to bank on in your go-to-market strategy. It’s essential to understand the needs of your target customers in order to customize your message and enact change. Founders can do this by having a long-term vision that aligns with their product, customers and mission. Like other leaders, Rohit stresses the importance of hiring and retaining the right talent to achieve success. As a startup, it can be difficult to compete in the area of monetary remuneration, but one important motivator is your mission. If you are passionate about what you are doing it shows a firm commitment to your mission, which will gain the loyalty of your people. Startup founders looking to steer their businesses towards the long haul will find Rohit’s experience motivational.
#B2B #BusinessLeaders #Leadership This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 27 Apr 2022 | Getting Ahead in Marketing Through Research and Innovation with Chris Cheatham of Bold Penguin | 00:38:26 | |
Chris Cheatham, Product Evangelist at Bold Penguin, shares clever insights on his journey from startup to acquisition. He founded RiskGenius as a means to revolutionize insurance policy reviews through AI. The company made big waves attracting the attention of Bold Penguin who then acquired it. Exits like these are considered success stories by many business leaders. Cheatham attributes his success to his ability to communicate with customers. In his view, It is vital to first identify your prospects and customers. Then you can identify their problems and what they like about your product, next you can innovate it. Then close the loop by translating all this feedback and executing it during product updates. The concept seems simple enough, but a lot of companies struggle with the execution. Among the factors that have led to Cheatham's success are his constant passion for research and his continued enthusiasm for studying new ways to innovate. He is driven by an insatiable thirst to become more efficient, which involves improving the use of technology. In an area like software and artificial intelligence, this kind of mindset is a big advantage. Cheatham attributes this tenacious passion to his devotion to research. This helps him to identify areas in which he can improve his superpower. He thinks every founder should realize their superpower and tap into it. He recommends that every founder should also have the metaphorical “kryptonite” that a superpower brings. It’s imperative to identify this “kryptonite” and set up guardrails for it. This can come in the form of technology, a process, or more importantly, team members who can offset it. Startup founders looking for ideas to drive success into the ideal exit strategy will love Cheatham’s insights and his experience.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 13 Jul 2022 | Leveraging Marketing Expertise To Build a Great Company Culture Around People with Raj Sarkar of 1Password | 00:31:10 | |
Raj Sarkar, Chief Marketing Officer at 1Password, shares key leadership insights and marketing expertise. He brings a wealth of perspective coming from very successful startups like 1Password and Atlassian. Raj believes that the most important thing for the leader of a startup is to set the company’s foundation. This starts with the functional area. A strong foundation will poise people for success as the company grows. As CMO for 1Password, Raj prioritized setting up the organizational structure, the brand strategy, and the data infrastructure, and he spearheaded the formulation of the company’s culture. As a leader, Raj’s ethos consists of four pillars: 1) Servant leadership: ensuring you treat employees like customers and ensuring they are successful. 2) Radical candor: ensuring team members who care about the success of the organization can deliver candid feedback to improve the company. 3) Work-life harmony: being empathic and considerate of your employees’ lives and well-being. 4) Being equitable: everyone has a seat at the table to help contribute their insight to the company. Raj believes that even if you have the right strategy and a great product, people are the key. It’s people who will execute and contribute their expertise. Leadership is about paving the way for your team to succeed and bringing out the best in them. Startup founders embroiled in the whirlwind of getting off the ground will find Raj’s insights inspirational. He helps them to focus and identify a baseline for delivering success.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 07 Apr 2021 | Doing Digital Transformation the Right Way Without a CIO with David Jitendranath of Modestack | 00:31:56 | |
David J passionately educates us on how cloud software technology has enabled small-to-medium sized businesses to take advantage of digital transformation once reserved for the Fortune 100. In great detail, he explains how important a digital roadmap needs to be planned and laid out so businesses can get the most of their tech spending. David J has uses these business problems as an opportunity to present valid solutions. His company, Modestack, delivers answers for the everyday business person who’s not too familiar with technology, and those who can’t afford to get a CIO, yet still need to take advantage of digital transformation. Anyone who loves technology—or who doesn’t but needs to adapt to it— will find this discussion very educational and idea-awakening.
Visit us at LeadersofB2B.com for more podcasts for today’s business leaders and founders. | |||
| 06 Nov 2020 | Introductions | 00:06:10 | |
| 18 Aug 2021 | Solving Multiple Business Problems with Data and Innovation with Alec Zopf of Wellth Inc. | 00:42:10 | |
Alec Zopf, CTO and Cofounder of Wellth Inc. shares lessons in his startup journey. His company helps drive better and cost-effective outcomes in healthcare. It does this by motivating patients to develop healthier choices and habits. The company’s approach to driving behavioral habit formation can be applied in any area. This is relevant in change management or personal development. When the reward is only visible after some time, Wellth finds ways to bring the reward forward. Following healthy options results in real-world rewards with a gamified tracking system. It’s something companies can also emulate for employee engagement or customer experience. Zopf chose healthcare as his startup area because it is such a large sector. The potential for growth is really astounding in several categories. Despite the sector’s large footprint, there are still large areas for improvement on digital transformation. These business problems of inefficiencies have motivated Zopf to innovate using data and technology. Zopf also talks about how founders and business leaders need to recharge and prioritize their mental state. Founders usually find themselves bearing the brunt of stressful situations. This can come in the form of not making payroll or the near-death of their company. He reminds us to do what we love in between the stressful situations. And not to worry about failure because there is always the capacity to start again with better learning. Gain insights on motivation, mental well-being, and technology in healthcare. Founders can apply these to their company and watch it progress further.
This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
This episode is brought to you by Chili Piper: | |||
| 13 Sep 2021 | Achieving More with What You Have through Strategy, with Khalil Stultz | 00:40:20 | |
Khalil Stultz, Growth Strategist, joins Ledge to share his insights around using strategy to accomplish more. He also talks about development and mindset to take your business to the next level. Stultz is an advocate of finding the simplest changes and improving on them. This allows businesses to improve without the need to invest more. This approach can emanate from any area, such as the sales process, operations, or customer success.
This strategic approach also depends heavily on development. Focus on habits that compound into rewards over time. This covers both personal and business-wide development. Stultz also recommends that you provide value and help others first before seeking something in return. This establishes your capability and your authority. It can be the foundation for future customers as those you help will seek you out. Stultz shares an extremely insightful approach that business leaders may overlook as they get busy with execution. Gaining this perspective can allow you to earn a significant gain without the need to spend much.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 22 Apr 2021 | Supercharging Your Sales Strategy with Channels, with Cory Snyder of Maropost | 00:38:04 | |
His role oversees channels and partnerships at Maropost, and he says utilizing channels can increase your presence and expand your sales team in a short amount of time with minimal investment. Snyder talks about the importance of thinking through a channel strategy thoroughly. Key elements such as identifying the right customer profile, onboarding your partners, and making it worthwhile for them are essential to success. Expand your revenue more quickly with a well-thought out channel strategy. Today’s episode provides some key learning points to get this done.
Today’s business leader needs all the information they can get on the latest trends and innovations in technology, startups, and business. Check out our website LeaderofB2B.com to access a rich repository of content. | |||
| 15 Feb 2021 | Founding on shared philosophies with Di Di Chan of FutureProof Retail | 00:32:26 | |
Multiple factors contribute to the success of a company. You need a revolutionary idea, the right team and available funds, but sometimes these aren’t enough. The right go-to-market strategy is also required and for that, you need perfect timing to get out there. In the case of Di Di Chan and FutureProof Retail, the first run of their innovative touch-free technology in brick and mortar retail stores was met by factors that cooled what could’ve been a red-hot launch. When Covid-19 and the ensuing lockdowns hit, however, their product went from a convenience into a necessity. FutureProof Retail was quick to react by helping the community in any way it could, and the returns for both community safety and corporate citizenship have never been higher. Di Di and her company’s story are an inspiration to any startup founder, and to anyone thinking of starting a business. It’s a story of how a great idea can be put together, about hanging in there even when the results aren’t what you expect them to be. It’s a story about how profits aren’t the sole motivation you should have for your business. Listen to this episode to get insight and inspiration on how proper timing, and persevering when it isn’t there yet, shouldn’t derail your ambitions and goals when starting a business. For more business ideas that carry enlightening inspiration, visit us at LeadersofB2B. | |||
| 20 Dec 2021 | Marketing Communication in the IT Space with Alexis Chiagouris of Ensono | 00:39:33 | |
Alexis Chiagouris, director of global marketing communications and brand at Ensono, shares insights in marketing specific to the IT space. As the IT industry has grown, so has the saturation of providers in the space. Creating brand awareness through a marketing communications plan is essential to success. Chiagouris talks about her take on content strategy. She disagrees with the approach to gate content in exchange for gathering people’s information or forcing them to opt-in. She sees so many different ways to get this information. Having a meaningful message will attract potential customers. Chiagouris also thinks that having thought leaders, case studies, and customer testimonials are huge in terms of building brand awareness. Marketers need to work with sales reps or account managers to leverage their relationship with the customer and get testimonials. Clashing with sales over control is pointless because both sides have the same goal, which is to increase revenue. Wearing her futurist hat, she thinks the basics will still prevail as far as MarCom is concerned. Videos and podcasts are effective, especially with people constantly crunched for time. She thinks they can be done effectively even without spending a lot on a full production. Focusing on the message and the brand in the medium is what matters. Leaders looking to expand their sales through brand awareness in the digital space will find this discussion educational and helpful.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 16 Oct 2023 | Mastering Content Marketing with Blake Strozyk of Bull Media | 00:38:25 | |
In today's episode, we're joined by Blake Strozyk, Founder of Bull Media, who gives an in-depth analysis of the changing landscape of marketing, emphasizing the importance of brands building genuine relationships with their audience. The conversation revolves around the value of content marketing, how brands can effectively position themselves and the significance of understanding your top customers' needs. Blake offers insightful tips for businesses on creating content that truly resonates with their audience and fosters brand loyalty. Key Takeaways: (03:58) Sales teams may misinterpret content downloads as a readiness to buy, leading to misalignment and premature sales pushes. (07:25) Using available data and tools wisely helps in creating sincere and purposeful conversations in sales and marketing efforts. (21:28) Knowing where your buyers are, such as using Google search and LinkedIn for B2B marketing, is vital. (25:14) Regularly talking to customers directly is crucial for adapting marketing strategies. (35:14) Blake underscores the significant role of content in gaining referrals and building a brand. (36:00) Blake stresses the growing importance of content in the B2B world for increasing brand affinity and receiving referrals. Resources Mentioned: https://www.linkedin.com/in/blake-strozyk/ Bull Media | LinkedIn - https://www.linkedin.com/company/bull-media-llc/ Bullmedia | Website - https://bullmedia.io/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 26 May 2021 | Innovative Marketing with Chris Walker of Refine Labs | 00:46:13 | |
Chris Walker, CEO of Refine Labs, joins Jake on this podcast of Leaders of B2B. Walker is a seasoned product manager and marketer who is passionate about innovation and challenging the status quo. This discussion with Walker is like a mini-Masterclass in marketing for SaaS companies. He walks us through his steps toward innovation and talks about approaching the lead funnel in a smarter way, focusing on higher probability conversions. This is especially true for startups in their mid to later stages. Walker discusses different marketing channels, and goes through the pros and cons of various social media platforms for marketing. Walker also talks about people leadership. He explores the value of stringent hiring, and how knowing the specific roles and their outcomes is the element to unlocking this. The podcast is filled with great learning, and marketers looking to boost demand growth will find it engaging. This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 21 Apr 2021 | Bringing the Future Closer through AI and Quantum, with Greg McGregor of BrightApps LLC | 00:35:56 | |
BrightApps works with both private companies and the US military. Threats to the nation now also come from cyberspace, so BrightApps is determined to thwart hackers and cyber-attacks. They do this through cutting-edge artificial intelligence and quantum computing. McGregor is a brilliant mind who began his consulting career at age 12. Since then, he’s learned to balance his duties as CEO with his natural calling to oversee the technology. Being an engineer, he has always been more comfortable in that space. Managing and growing an innovative company is no easy feat. Despite this, McGregor still has a handle on the vital balance between work and life. Gain insight on how, you too, can pull off this balance. In this podcast, you’ll also learn about the latest trends in software development, artificial intelligence, and quantum computing. Tune in to the podcast to learn more about McGregor and BrightApps LLC. Visit the LeadersofB2B.com for more great content. | |||
| 14 Jul 2022 | Successfully Leading a Services Business and Retaining Talent with Steve Baines of Apps Associates | 00:27:10 | |
Steve Baines, Vice President at Apps Associates, shares valuable leadership lessons. He brings a holistic leadership perspective to B2B. His insights come from moving up the corporate ladder, jumping into a founder role, and switching back to a corporate executive role after an acquisition. Like many leaders, Steve recognizes the value of hiring and retaining the best talent. His approach to retention is revolutionary. He acknowledges that working with him isn’t going to be a permanent thing and focuses on making the experience valuable to the employee. He invests in their development, for example through mentorship and training. Employees who experience this are motivated to stay longer. Steve thinks that the most important benefit a leader can give isn’t monetary. He believes that giving his employees time is more important. Providing facetime with them allows them to discuss their ideas. In return, they work more efficiently and improve their work-life balance. Steve also talks about the successful acquisition of his company. He says that shifting from a large corporation to being a startup founder to an employee again gives great exposure to B2B leaders. Every step in the journey provides learning that can be applied to leadership and growth. Business leaders looking to expand their leadership, especially in terms of employee retention through inspiration, will love the tidbits gained from the show.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 07 Jul 2021 | Almost Zero Churn Rate, with Patrick Chopson of Cove.tool | 00:38:35 | |
In this episode of Leaders of B2B, Patrick Chopson, Co-Founder of Cove Tool, shares the journey of the company since it started in 2017. Cove Tool is a web-based application that helps architects, engineers, contractors, and building owners make decisions around anything that affects green building. It covers the whole arc of the project from start to finish. Last year 12,000 projects were run through the software; the equivalent of 5.3 million tonnes of CO2 emissions. Business-wise, they boast some pretty amazing numbers, like a less than 0.01% churn rate, and a growth rate of 500% in one year. How did they do it? We discuss:
Resources Mentioned:
This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 06 Nov 2020 | Gaemer Gutierrez - CVS Pharmacy | 00:29:55 | |
I had the pleasure of talking with Gaemer Gutierrez, Creative Director of CVS Pharmacy.
Gaemer has a ton of experience working in large companies, and he has a lot of advice for creatives finding success in the corporate world. One of the things I loved about this interview was hearing how Gaemer views corporations as a network of conversations and talking through some of the ways to navigate that network.
In this interview, we talk about how Gaemer found his way to his current position, adapting to the change from designer to manager, and some of the ways creatives can thrive in a big corporation.
| |||
| 03 Jun 2021 | Scaling Your Product Through Delegation and Empowerment with Shaina Weisinger of Repurpose House | 00:32:24 | |
On this episode of the Leaders of B2B, Shaina Weisinger, Founder and CEO of Repurpose House, discusses her startup journey. She talks about how she pivoted her initial product offering, which was producing videos. Realizing the effort and time to produce long content only for it to be used once, she saw an opportunity. Today, her company Repurpose House cuts your content in so many different ways to reach different audiences. Weisinger’s discussion dives into the product creation process and its essentials. In her example, she looked at the areas where a bottleneck existed. Dependency on limited resources at any stage of your production cycle will hinder your capability to scale. In her case, being able to apply delegation and empowerment to her new product allowed her to scale massively. Your business product offering may have these choke points too, which may need freeing up. Weisinger also shares how she leveraged outsource resources along with her internal team. Her approach was to place vital functions where they were needed. In her case, the sales and marketing along with the design were housed internally. Then she went ahead and outsourced other tasks that can be replicated. This mix allowed quick ramping up along with managing costs. It took advantage of each aspect. Startup leaders looking to iterate on their product offerings will learn tremendously from this show. Knowing how to empower and manage people is also a great theme you can take with you from Shaina’s journey.
-- This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 09 Jun 2021 | The Right Timing Matters with Tom Murphy of Scilicet | 00:34:49 | |
In this episode of Leaders of B2B, Tom Murphy, the CEO and Founder of Scilicet, joins us for an in-depth discussion on implementing innovative products before their time. Scilicet is a platform designed to enable sales decisions in the automotive industry. The industry is a prime example where supplier and distributor information is disjointed. As a result, opportunities on deals, such as incentives, are not strategically placed. Scilicet mediates this information chasm through its SaaS platform. The platform takes data and spews them out into usable information. Murphy talks about how this concept was ready to roll 20 years ago. However, the market and regulations, particularly in patents, were an obstacle. Fortunately, today the idea remains very relevant, especially because of tighter margins for automobile manufacturers and increased competition. Dealers know when they can apply more of the manufacturer incentives they received or scale them back. They can choose to work on this per segment, demographic, and geography. The platform makes the entire sales process more efficient through better information sharing. Murphy shares an interesting discussion relevant to business leaders - the value of launching when the market is right. He also talks about the difficulty of integrating with various systems and his approach to this. His system, whilst it provides for a lot of the key features, needs to work with various other platforms. He has to continue with his product platform while allowing it to work with other applications to ensure his product’s relevance. Startup founders with amazing ideas will learn a great deal from the 20-year startup. Learn how a great product needs the right market and regulations to get ahead. Resources:
This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 14 May 2024 | Optimizing IoT Data Transmission with Charles Yeomans of AtomBeam Technologies | 00:39:00 | |
In today's episode, Charles Yeomans, CEO and Founder of AtomBeam Technologies Inc., discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam’s data compaction technology. Key Takeaways: (04:07) The critical need for efficient data management in IoT, which is expected to produce around 90 zettabytes by 2025. (06:19) How AtomBeam’s technology reduces data sizes by 75% using machine learning, thus improving transmission efficiency. (08:16) The dynamic codebook feature of AtomBeam’s technology, which adapts in real-time to changes in data patterns. (14:50) The application and challenges of implementing this technology in sectors like military and aerospace, including partnerships with Space Force. (19:34) The global impact of data optimization on data management and environmental practices. (25:14) Future initiatives to integrate AtomBeam technology into satellite communications and other critical data systems. (30:13) The importance of security in data optimization and AtomBeam’s advancements in encryption to protect data. Resources Mentioned: Charles Yeomans - https://www.linkedin.com/in/charles-yeomans-4507a17/ AtomBeam Technologies - https://www.linkedin.com/company/atombeam/ Atombeam | Website - https://atombeamtech.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 17 Feb 2021 | Resiliency and Flexibility as a Marketer with Chantelle Marcelle | 00:28:45 | |
Her role at the company, which takes pride in being an expert at transforming organizational performance and teamwork through its platforms that maximize cognitive diversity, is directly linked to the Brand and Customer Acquisition aspect. For anyone looking to take a peek at the brains of a marketing veteran and make a career out of this vital business function, this podcast will definitely provide you with the needed insight to ignite the light bulbs in your head. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com Resources: | |||
| 10 Oct 2022 | Building a Startup Based on User Problems and Feedback with Richard White at Fathom | 00:35:00 | |
Richard White, Founder and CEO at Fathom (YC W21) shares his startup journey centered around fantastic products that solve business problems. Richard’s strategic approach could benefit a lot of startup founders.Richard agrees that listening to user feedback is vital for improving a product. He urges founders to go beyond just applying the feedback and actually dig deeper. Find out why customers are asking for the feature and build on that. Startups need to be strategic in finding an area of focus. With limited time and resources, the right timing and approach are essential. Richard advises founders not to bank only on experience. He stresses that it’s important to have a “beginner mindset”. Surrounding yourself with people who hold different perspectives can help you achieve that. This opens you up to different approaches and innovative methods. Founders seeking to draw inspiration, especially in product creation, will find Richard’s insights educational.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 09 Feb 2024 | AI's Potential in B2B Marketing with Usman Sheikh of xiQ, Inc. | 00:43:02 | |
In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities. Key Takeaways: (01:32) The inception of xiQ, Inc., focusing on AI-based solutions to enhance B2B sales and marketing. (03:23) The inspiration behind xiQ's approach to making B2B solutions engaging and user-friendly. (10:08) How xiQ aids sellers in spending more time on actual sales activities by streamlining customer communication. (14:37) Usman discusses the challenge of integrating diverse disciplines like neuroscience and AI into xiQ's solutions. (21:59) The importance of understanding and adapting to customer behaviors to improve sales efficiency. (37:10) Future-forward advice on utilizing AI not just for efficiency but for reimagining business processes. Resources Mentioned: https://www.linkedin.com/in/usmanmsheikh/ xiQ, Inc. | LinkedIn - https://www.linkedin.com/company/xiqinc/ xiQ, Inc. | Website - https://xiqinc.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 05 Apr 2021 | Helping Startups Get Funded and Enriching the Community with Lloyed Lobo of Boast.ai and Tractionconf.io | 00:35:45 | |
His latest company Boast.ai focuses on both. It helps innovative companies maximize government funding options and grants by helping out with the red tape and audits, plus it fronts the cash on what would normally be a painstaking wait for these companies. This great idea fosters innovation and develops the community to move forward with innovation, all with one less thing to worry about. Lobo sticks to his principles of relationship and community-building with this company, and has worked constantly to grow it with a recent round of fundraising. He throws caution to the wind though, and asks passionate startup founders to balance their time and prioritize things that matter, like family. Startup founders who know the struggles of cash flow and funding will draw inspiration from Lobo’s story, and can also get ideas on how companies like his can help grow their own startup. Catch the most insightful and innovative discussions with startup founders and business leaders at the LeadersofB2B.com. | |||
| 06 Mar 2023 | Finding Passion in Greater Purpose with Scott Megill at Coriell Life Sciences | 00:34:08 | |
Scott Megill, President and CEO at Coriell Life Sciences, shares the exciting #leadership journey that brought him to the helm of one of the most innovative #B2B health-tech companies. Coriell Life Sciences helps healthcare providers find the most efficient and beneficial medical treatment for patients using existing knowledge of genetic technology. Scott shares how he taps into his love for technology and innovation and combines it with the greater purpose of making an impact on people’s lives. This combination fuels his passion and, through it, he draws inspiration and enjoyment from his work. He urges #businessleaders to combine their passion with a purpose to find the way forward and upward. Scott also shares how it’s important to be patient in healthcare innovations. It’s essential to hedge towards that longer-term goal or you will find yourself falling short. Scott Megill - https://www.linkedin.com/in/scottmegill/ Coriell Life Sciences - https://www.linkedin.com/company/corielllife/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 14 Jan 2021 | Rethinking the legal industry with Raj Goyle of Bodhala | 00:29:46 | |
Raj Goyle, CEO of Bodhala has taken on the Herculean task of using technology and data to the conservative and deliberate legal industry with the hope of reducing legal fees for everyone. We talk about Bodhala, what inspired him to start this up, and what challenges await him. Goyle talks about how the legal industry, in all its years of existence, still remains slow to innovate particularly in the standardization of its pricing structure. This approach has had lasting repercussions not only to the legal industry but especially to corporate and entrepreneurial America. The development of his company, Bodhala, empowers the buyer’s side by arming them with the capability to transparently view prevailing legal rates across different firms for a multitude of services. This has never been seen before in the industry and establishes equilibrium in the legal marketplace. Whether you’re a small business or a part of a large corporation, you’ll need to avail of the legal system at one point or another, for contract enforcement, agreements, or anything similar. Learn more about Bodhala, their journey, and how this revolutionary product can benefit you. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com -- This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else. Contact us to learn more at ContentAllies.com | |||
| 31 Aug 2022 | Enabling Successful Entrepreneurs by Strengthening the Community with Sanjay Puri at Autonebula, Wellisen & ACEL360 | 00:41:45 | |
Sanjay Puri, Founder and Investor at Autonebula, Wellisen & ACEL360 shares his diverse experience on today’s episode. Sanjay discusses these topics:
Startup founders looking to accelerate their ideas on a foundation of experience will find Sanjay’s experience insightful and inspirational. This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 26 Oct 2023 | Revolutionizing AI-Enhanced Sales Strategies with Meghan Gaffney of Veda | 00:47:10 | |
In today’s episode, we’re joined by Meghan Gaffney, Founder and CEO of Veda, who offers an in-depth perspective on the evolving realm of artificial intelligence in healthcare. With her extensive experience, Meghan underscores the transformative impact of implementing AI solutions in medical diagnostics and patient care pathways. Key Takeaways: (03:34) COVID-19 accelerated the adoption of AI and machine learning in healthcare, helping manage data and administration. (10:00) A diagnostic approach is essential for effective data management across industries, identifying and addressing critical issues systematically. (16:42) Upholding ethical values in business decisions, especially in tech, ensures transparent decision-making and prioritizes genuine societal impact. (30:13) Transparency in AI use and ethics agreements is key to building trust and meeting growing expectations in healthcare technology. (36:20) Address bias by appreciating women’s contributions in AI and prioritizing evidence-based decisions over unjustified risk concerns. Resources Mentioned: https://www.linkedin.com/in/meghan-gaffney-buck/ Veda | LinkedIn - https://www.linkedin.com/company/veda-data-solutions/ https://vedadata.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 22 Jul 2021 | Building Successful Teams is the Key to Startup Success with Arman Eshraghi of Qrvey | 00:36:06 | |
Arman Eshraghi, Founder and CEO at Qrvey joins co-host Ledge on the podcast. He shares a wealth of knowledge on software, analytics, and how they fit into the SaaS market. Eshraghi also emphasizes the importance of selecting and empowering your team. Eshraghi starts by explaining how he decided on offering analytics for SaaS companies. Businesses use analytics to fuel data-driven decisions and sift through gargantuan amounts of data. He targeted SaaS companies because they need analytics for themselves and their customers. Plus they would rather subscribe to a service rather than build a data analytics infrastructure. Qrvey is a prime example of studying the market to develop the right vision and strategy. Eshraghi reflects on the previous software companies he founded. In the past, the software was at the mercy of the dominant operating system and the hardware infrastructure. Today, systems are serverless and agnostic on operating systems. As a result, Eshraghi now prioritizes the market over product perfection. He cautions against getting too caught up in trying to make the product better, only to deviate from the path of what the market actually wants. Eshraghi's continued emphasis on the right team is the pillar of his startup success. He summarizes the key success factors for a business as having the right product fit for the market, discipline to execute, capital, and most importantly the right team. Without the latter, none of the rest will happen. This podcast provides business leaders with a great approach to product-market fit. Get key insight on leading your team so they are fully engaged towards your objectives. Resources:
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 23 Aug 2024 | The Future of Work: Fractional Executives with Mike Malloy of Malloy Industries | 00:36:09 | |
In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations. Key Takeaways: (01:20) The rise of fractional executives. (03:08) The role of emotional and psychological aspects in effective client engagement. (12:48) CEOs focus on strategic growth by delegating tasks. (16:05) The importance of building a supportive network. (25:55) Learning from past business experiences. (27:52) Managing cash flow for business sustainability. (34:00) Setting clear goals and metrics for success. (35:39) Prioritize creative work before reactive tasks. Resources Mentioned: Mike Malloy - https://www.linkedin.com/in/mwmalloy/ Malloy Industries - https://www.linkedin.com/company/malloy-industries/ Investopedia - https://www.investopedia.com Daily Dad - https://www.dailydad.com CliftonStrengths assessment - https://www.gallup.com/cliftonstrengths/en/home.aspx Finance cheat sheet - https://malloyindustries.com/resources/finance-cheat-sheet/ Automate unlimited copy-and-paste - https://malloyindustries.com/resources/automate-unlimited-copy-and-paste/ If cash is king then sales is queen - https://malloyindustries.com/resources/if-cash-is-king-then-sales-is-queen-2-0/ Optimizing your schedule - https://malloyindustries.com/resources/optimizing-your-schedule-practical-strategies-for-makers-and-managers/ Podcast links - https://malloyindustries.com/pod Mike Malloy email address - mike@malloyindustries.com This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 02 May 2023 | Ensuring Long-Term Growth With Demand Generation with Deanna Shimota at GrowthMode Marketing | 00:40:51 | |
On this episode, Deanna Shimota, CEO at GrowthMode Marketing, provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth. Deanna’s #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customers who aren’t in the market yet. When they are ready to buy, they will have already made the decision, making the sales cycle more effective. Deanna talks extensively about the importance of a digital footprint, emphasizing strategy, content and distribution as vital pillars. She also reiterates that in tough times, marketing spend shouldn’t be cut because it will be key to growth when economic conditions improve. Resources:
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 15 Mar 2021 | The Reality of Impostor Syndrome and Overcoming It with Kris Kelso, Author | 00:35:07 | |
Kris Kelso, keynote speaker, executive coach, and author of the book “Overcoming the Impostor” talks about his inspirational journey that started off in the halls of the corporate world. Seeking to make a difference after experiencing the difficulties of working with a dysfunctional organization, Kris sought to make a difference by moving up the corporate hierarchy so he could positively affect culture by influencing the top-level. His success enabled him to pivot his career as an executive coach and establish his authority in his field by writing a book. He talks about Impostor Syndrome, a phenomenon that erodes people’s confidence and belief in themselves by discrediting their achievements and comparing themselves to others. He opens up about how he works to overcome this and how he seeks to share this through his book. All of us have some form of doubt about our capabilities brought on by our failures. This insightful conversation tackles this head on and imparts a positive learning on how to move things positively. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com | |||
| 24 Apr 2023 | Transforming Hiring With Empathy and Technology with Oz Rashid of MSH | 00:36:42 | |
On this episode of Leaders of B2B, Oz Rashid, CEO and Founder of MSH, talks about how #B2B #businessleaders can significantly scale their business by transforming their approach to hiring. Oz believes that hiring is a key element that #leadership rushes into. He shares that the impact and investment of the right talent can exponentially lift a business and revenue. He thinks that companies should make better use of technology to help with hiring. He also thinks that empathy needs to be used more liberally. Businesses need to move away from treating hiring as a transaction. Oz also explains the importance of investing in your employees and treating them right. They will reciprocate by treating your customers phenomenally. Knowing them and their motivations and providing them with purpose can lead to a vast improvement in your business. Resources Mentioned: This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #leadership | |||
| 01 Jul 2021 | Starting a Technical Company When You’re Not Technical, With Chris Jordan of Omnidek | 00:36:59 | |
In this episode of Leaders of B2B, Chris Jordan, CEO and Founder of Omnidek, a digital workplace, provides lessons and insights about starting the company as a non-technical person with a capital of $500. Omnidek was founded in 2017 and in less than five years, has grown to about 20 staff members. Hear from Chris about:
“It wasn’t as if we got some kind of huge slug of cash. Instead, we created the opportunity, and were very focused on what we were building, why, and the need for scale”. - Chris Jordan Resources Mentioned:
This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 24 Jun 2021 | Using Personalization to Deliver Better Response Rates in Lead Generation with Jack Reamer of SalesBread | 00:35:27 | |
On this episode hosted by Ledge, we are joined by Jack Reamer, Chief Lead Gen Officer of SalesBread. Reamer shares his expertise on building sales funnels for B2B by using a more personalized approach to connect with prospects. He focuses his discussion on LinkedIn. The platform is powerful, and has the capability to directly connect SDRs with top-level decision makers. Reamer disagrees with the numbers game approach done by other SDRs to generate prospects, and attributes this approach to laziness. Spam protection and algorithms on the platform and on email make this a costly option too. People and company domains can be blacklisted, meaning that this approach can also lead to losing a ton of opportunities. Reamer emphasizes that personalization is a differentiator that shows you genuinely want to solve your prospect’s concern. Taking the effort to get to know them also signals that you have taken steps to know their situation and business problem when initiating your solution. Finding ways to personalize doesn’t need to feel forced or even creepy. Prospects that are active on digital platforms will leave bread crumbs all over the Internet. Finding news about their company, groups, or advocacy also helps get attention. Reamer calls it “super sleuth work” which essentially pays for itself through better response rates. These don’t automatically guarantee a closed sale, but it does put you in a much better position to generate more qualified and repeatable leads. Business leaders looking at growing their company through revenue will find this approach at widening the funnel exciting. Being able to take away the lessons from the podcast can be extremely valuable to your business, and as a person too. This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 01 Apr 2021 | Learning About Startups from a Startup About Learning with Robert Feeney, Co-Founder of Knowledge As A Service | 00:40:49 | |
His company, KAAS, helps organizations and companies make their learning delivery effective, efficient, and sustainable. In today’s world with a lot of competing attention spans and a multitude of emerging and upgrading skills, it is essential to keep your human capital in tip-top shape. Feeney also talks about his journey in a startup that focused on pursuing every opportunity but instead moved to streamline their product offerings into something more digestible and attainable for them. This iterative approach brings inspiration to any startup founder or entrepreneur seeking to grow their unicorn. Listeners will gain a deeper learning of how to get their startups going. From choosing the right partner with complementing attributes, to seeking the right advisors, to streamlining the product, the podcast will really get you into understanding the startup world across different product lines. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com. | |||
| 21 Jun 2022 | Communicating With Your Audience and Success Factors in Marketing with Moni Oloyede of Fidelis Cybersecurity | 00:39:54 | |
Moni Oloyede, Director, Marketing Infrastructure at Fidelis Cybersecurity, shares her simple yet valuable expertise on marketing success factors. It all boils down to communicating with your audience. Communicating with your audience is all about listening to your customers. This involves finding out what business problems they have. It also involves knowing what they are willing to do to solve these issues. Once you know these things, you need to engage with your customer. Delivering a message about your product that is relevant to them can generate revenue much more effectively. Many marketing departments concentrate too much on metrics that are focused on the business. They focus on how many leads they’ve passed on to sales. This focus on lead quantity over customer-focused quality can be detrimental to generating revenue. Not only does it disengage from your core revenue source but it also wastes the time of your salespeople. One lead that leads to millions of dollars’ worth of revenue outperforms 1,000 leads that don’t convert and waste time. Moni thinks that any channel can work and be effective. It’s not really a matter of the channel's reach; it’s a matter of the investment you put in to create engagements that create a connection with your audience, your customers. This all rolls back into Moni’s message that communication is key. Business leaders can expand their revenue strategies by applying the audience-centric and communications-based approach Moni discusses in this episode.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
This episode is brought to you by Remote. Remote working is now becoming the standard of great employment in today’s world. If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe. Get 50% off Remote’s full suite of global business solutions for your first employee for 3 months. Visit http://remote.com/leaders and use the promo code LEADERS. | |||
| 11 Apr 2024 | The Role of Authenticity in B2B Content with Genesis Capunitan of Initiative | 00:21:43 | |
In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. Key Takeaways: (00:41) Genesis and his role at Initiative. (04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making. (05:49) Implementing OKRs and KPIs to streamline marketing objectives and results. (07:11) The underrated value of endemic media in targeted industry marketing. (08:09) Brand architecture and its components as the foundation of strategic marketing. (10:45) Strategies for effective marketing under budget constraints and resource limitations. (14:41) Transitioning from service-focused narratives to aspirational brand storytelling. (17:53) Introducing 'sense-making' in content strategy to aid in the B2B buying process. Resources Mentioned: https://www.linkedin.com/in/genesiscapunitan/ Initiative | LinkedIn - https://www.linkedin.com/company/initiative/ Initiative | Website - https://www.interpublic.com/our-companies/initiative/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 15 Apr 2021 | Solution Selling in Software is About Knowing Your Customer's Problems, with Chris Vandersluis of HMS Software | 00:35:59 | |
Vandersluis runs a company that builds and customizes timesheet software. Businesses that look at maximizing efficiency and project management are their major customers, and include mostly enterprise-level corporations that have a lot of employees and projects. Vandersluis discusses his approach to solution selling. His emphasis lies in understanding the customers’ problems first before pitching his solution. This approach has made Vandersluis a bulwark in the software solution selling industry. Learn from Chris Vandersluis’ experience and expertise in B2B sales by listening in to the podcast. Business leaders looking to enhance their solution-selling capabilities will greatly benefit from today’s episode.
Discover success as a business leader by gaining more knowledge and insight. Check out our website the LeadersofB2B.com for more podcasts and content. | |||
| 07 Mar 2024 | Empowering Builders Through AI with Meirav Oren of Versatile | 00:41:51 | |
On today’s episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile, shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile’s aims to transform construction processes with data-driven insights. Key Takeaways: (02:27) How Versatile's creation was inspired by a tragic event. (03:23) Using data from cranes and other sources for easier decision-making. (09:21) Belief in your vision is key to overcoming startup challenges. (14:00) Innovation and persistence in the early phase of a hardware startup. (19:00) Enhancing software services through the use of hardware. (23:01) Creating algorithms for better construction site decisions. (32:00) Meirav reflects on leadership, making tough decisions for company growth and the importance of appreciating your team for a positive culture. Resources Mentioned: https://www.linkedin.com/in/meirav-oren Versatile | LinkedIn - https://www.linkedin.com/company/versatileai https://www.versatile.ai/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 19 Jul 2021 | Scaling a Startup Fast, with Andrew Butt of Enable | 00:37:13 | |
In this episode of Leaders of B2B podcast, Andrew Butt, Co-Founder and CEO at Enable—a cloud-based B2B software solution for rebate management—shares the journey of the business that was only launched in 2017, but today employs a team of 150+. The company was ranked in the Sunday Times as the 50th fastest growing private technology company in Britain, and it’s also the largest in the UK. In the discussion, hear the following:
Resources Mentioned:
This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 14 Jun 2021 | Building a Throbbing Business at 21 with Xenia Muntean of Planable | 00:22:33 | |
In this episode of Leaders of B2B, your host Jake Jorgovan from Content Allies interviews Xenia Muntean of Planable, a social media platform that was started by Xenia and Nicolae Gudumac five years ago. At the time, Xenia was 21 and Nicolae, 19. Although they had their challenges and some things may have taken longer to accomplish due to their inexperience, both founders had a background in advertising and graphic design. Ultimately, their young ages turned out to be a major benefit because they understood the social media space, and Planable was built to solve a problem in it. Topics discussed:
Resources Mentioned: Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 05 Dec 2023 | Advancing Cybersecurity in Healthcare with Leon Lerman of Cynerio | 00:42:24 | |
Leon Lerman, CEO and Co-Founder of Cynerio, joins us to discuss cybersecurity in healthcare and his experience of founding Cynerio. Leon’s journey from identifying vulnerabilities in medical devices to navigating the complexities of a cybersecurity startup provides valuable lessons for B2B leaders and aspiring entrepreneurs. Key Takeaways: (10:57) Improved accuracy in hospital cybersecurity with reduced false positives. (16:55) Selecting a market niche where deep technology offers a significant advantage. (17:21) How leveraging unique data and cloud-based deployment enhances machine learning algorithms in cybersecurity. (22:24) The journey from technologist to sales leader, and the strategic decision to found a startup. (28:22) The value of pivoting and validating problems before developing solutions. (33:50) The importance of fundraising deadlines and practical backup plans. Resources Mentioned: Leon Lerman - https://www.linkedin.com/in/leon-lerman-16431b54/ Cynerio | LinkedIn - https://www.linkedin.com/company/cynerio/ Cynerio | Website - https://www.cynerio.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 02 Feb 2022 | Using Technology and Automation to Drive Customer Success with Sonciary Pérez of Quala | 00:38:49 | |
Sonciary Pérez, Co-Founder of Quala.io, shares her startup journey on this show. Her startup journey is a mixture of building a product and solving problems in an area she is passionate about. Pérez talks about customer success for B2B SaaS companies. In a highly competitive environment, it all boils down to cost and features. Customer success is the lifeline that ensures the SaaS company is in touch with its customers. They use this opportunity to help them make the most of features to justify their clients’ spending. These interactions are human-centered and have a lot of variation among them. Pérez uses her experience to find out which areas to automate and use tech in. The experience that led to the use of technology for customer success was actually a stressful one. In her previous role at Promoboxx, they churned their largest customer. With reflection and retrospect, Pérez identified this as not having the right warning signals ahead of time — something the solution she has since built could have helped avoid. Pérez wraps up the discussion on an encouraging note. As a veteran startup founder, she knows the rigors and difficulties of the journey. Choose something you are passionate about to embark on. Focus on your grit and intensity, and the rewards will be well worth it at the end of that journey. Listeners who love technology and are looking to boost their value with customers can gain a lot of inspiration and insight from this episode.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 12 Apr 2021 | Building a Highly Engaged Community through Email Newsletters with Chris Sopher of Letterhead | 00:41:39 | |
Sopher adopts the successful strategy of traditional newsletters of yore, when they were distributed to deeply passionate members of a particular community that they were relevant to. Bringing value by informing the concerned community members was pivotal in making sure the newsletters were not only read but had people looking forward to them. This strategy is what he views as the key for companies to get more effective penetration in their email marketing campaigns. People are always looking for value and are also looking for a deeper sense of community. An evolution that translates into loyal customers and raving fans. Any business leader knows that expanding their brand reach through marketing is pivotal in acquiring customers. Learn about effective ways to get more engagement and responses with a tool as traditional as email marketing with the ideas Sopher throws out in this episode.
Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com. | |||
| 05 May 2021 | Leveraging the Right Market Strategy to Your Advantage with Sean Leonard of JumpDEMAND | 00:32:29 | |
Sean Leonard, CEO and Co-Founder of JumpDEMAND, joins us on today’s show. He shares his ideas and insights on working smarter in sales and marketing. His company provides technological tools to help automate these processes, resulting in more efficient use of resources— particularly your employees’ time. Leonard has built his platform around a strategy of integration. By playing well with CRMs, he has expanded his customer base. This helped open up the door for a second product, which became another company. Leonard talks about growing his customer base through integrating and working with other companies. He also talks about the advantages of spreading his two products across two companies to unlock the different customer profiles. Gain some key learning on business strategy, leveraging partnerships through integrations, and simply working smarter. This episode is full of great ideas for any business leader. Listen to this episode of the Leaders of B2B podcast to expand your learning as a business leader. Check out our other great content here at the LeadersofB2B.com. | |||
| 09 Aug 2021 | Transforming Ideas into Innovation through Empowerment and Belief, with Gareth Genner of Trust Stamp | 00:44:06 | |
Gareth Genner, Co-founder and CEO at Trust Stamp, joins this episode to discuss how empowering people to run with ideas leads to innovation. He also talks about how he was able to find amazing talent by giving opportunities and training to people from various geographies. Trust Stamp is a company that has found significance in today’s digital world. They provide a secure means of identifying individuals. Their differentiator is how they use various means to identify without keeping any biometric information on their end. Genner, who is also an educator, talks about the power of letting an idea run independently across brilliant minds. His initial idea has gone through brilliant minds with doctorates and engineering degrees to evolve into their innovative product. A great lesson when so many founders are tempted to take control of every detail. Allowing a highly talented workforce to create the product following a vision produces the best results. One startup lesson he shares is taking a chance on people and geographies. He utilizes proper education and training to bring out their potential. This strategy has worked well for Trust Stamp as he has built teams in Poland, Malta, and Rwanda. This has given him access to some very talented people, given an opportunity to the community, and has kept his costs in check. Learn about successfully bringing an innovative idea to market using a talented workforce across multiple geographies. Expand your startup insight with the lessons from this episode.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
This episode is brought to you by Chili Piper: | |||
| 31 May 2021 | Building a Sales-Focused SaaS Company with Bob Laurenzo of DecuSoft | 00:37:40 | |
Bob Laurenzo, CEO of DecuSoft, joins Ledge for a great discussion on sales and software. Laurenzo has had a solid career mastering sales, and his revenue-generation skills are the lifeblood of the businesses he has led. Laurenzo talks about the value of compensation management, and how some large companies still use spreadsheets to manage compensation. Laurenzo sees that as an enormous business opportunity. DecuSoft aims to solve this by providing spreadsheet familiarity, but with functions that match the scalability. Laurenzo shares some insight on how startups can balance roles in their early days. The founder needs to recognize their specialty and hire people who can boost that with other functions. The podcast wraps up with an insightful discussion on B2B sales. Getting everything prepared and having the right delivery is essential to closing. Business leaders looking to expand their sales horizons will find this episode insightful. Become a better CEO by listening in to this discussion.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 12 May 2021 | Making Traditional Industrial Plants Better Through Software, with John Antanies of Envoy Development | 00:39:56 | |
Today, Ledge hosts an episode featuring John Antanies, Principal and Founder of Envoy Development. Antanies has built his company serving a segment not usually associated with software—Envoy Development focuses on manufacturing plants like paper mills and chemical refineries. Antanies talks about how he came up with the idea, and discusses how key it was to hire people who used to work at the plants as engineers. This allows his team to think like customers. Antanies also argues that Artificial Intelligence is still far from replacing solid processes. He goes over an interesting statistical approach to this point, and for him, a solid understanding of process is imperative. This is how your software will ultimately deliver value. Expand your understanding of software applications from this episode. Being able to apply it to traditional industry and make it work well is a truly amazing process. Say hello and take in other great content at the LeadersofB2B.com. | |||
| 15 Dec 2021 | Telling Your Company's Story By Using Presentations with James Ontra of Shufflrr | 00:39:56 | |
James Ontra, CEO of Shufflrr, shares how powerful the story of your business can be in closing deals. He argues that presentations, an integral part of any business, are often done inefficiently and ineffectively. Experiencing this business problem first-hand inspired Ontra to found Shufflrr, a presentation management solution. Ontra thinks presentations are powerful because they drive the sales conversation. If a sales meeting were a movie, the presentation would be the set and effects. A product’s value can be highlighted more effectively with proof, case studies, metrics, and graphics — items a presentation can deliver. Ontra talks about how he was able to steer a concept through changing technologies. Starting off from CD-ROMs and a heavy consulting model, he was able to iterate and transform it into an enterprise product. The key takeaway is that a solid concept is constant even if the technology changes. Ontra discusses the advantages of working with enterprise customers. Enterprise deals may take longer to close but once they do, they bring high value deals. Volatility is lessened as enterprise customers work with their suppliers when problems arise. One key aspect is to have a solution that can be scaled effectively and enterprise applications. Business leaders seeking to refine or adjust their products will find several takeaways from Ontra’s experience and vision. Website - shufflrr.com
- - - - This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 06 Nov 2020 | Jeremy Boudinet - Ambition | 00:39:07 | |
In this episode of the Leaders of Marketing, I had the great pleasure of talking with Jeremy Boudinet, Director of Marketing for Ambition.
Over the years, Ambition has put out some great content that has been key to their growth, and Jeremy and I go into detail on some of the things they have done, as well as what they are planning to work on next.
| |||
| 19 Apr 2024 | Cultivating a Culture of Continuous Improvement with Mike Smart of Egress Solutions | 00:41:21 | |
In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market. Key Takeaways: (01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies. (03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems. (08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in. (13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship. (17:43) The significance of early-stage consideration of the customer experience in the product development cycle. (22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations. (29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data. (37:57) The ongoing challenge of adapting to rapid changes in the business environment. Resources Mentioned: This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 19 Mar 2024 | Transforming Patient Care Through AI and Wearables with Colby Ford of Tuple | 00:45:48 | |
On today’s episode, we’re joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector. Key Takeaways: (01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices in healthcare. (06:16) The potential of cloud technology to manage and process large-scale genomic data, aiding in drug discovery and personalized medicine. (15:27) Life sciences consulting and the unique challenges and opportunities this sector offers. (23:11) AI's impact on drug development and molecule design, with a focus on efficiency and the reduction of the traditional trial-and-error approach. (33:17) Challenges and strategies for managing partnerships with major tech companies like Microsoft, and the importance of ensuring mutual benefits. (35:36) The environmental and ethical considerations of large-scale AI models and the importance of sustainable tech practices. (44:20) The evolving landscape of technology in healthcare, with a focus on the scalability of solutions and the move towards more accessible and efficient models for research and care. Resources Mentioned: https://www.linkedin.com/in/colbyford/ Tuple | LinkedIn - https://www.linkedin.com/company/tuplexyz/ https://tuple.xyz/ Amissa Health | LinkedIn - https://www.linkedin.com/company/amissa/ https://www.amissa.com/ https://github.com/colbyford This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership | |||
| 23 Jun 2021 | From Nothing To Something, With Kalpana Krishnamurthi, CEO of BitsIO | 00:40:33 | |
In this episode of Leaders of B2B, we talk to Kalpana Krishnamurthi, CEO of BitsIO Inc, a data platform voted Partner of the Year by Splunk in 2020. The interesting thing here is that Krishnamurthi and her partner Suman Gajavelly built the entire business solely to provide services around a third-party platform. BitsIO has been in operation since 2001, when Krishnamurthi ventured out of her safe full-time job to become an entrepreneur. Today this company, based on the courage of two first-time founders, boasts more than 120 customers situated across four countries. This fascinating discussion revolves around her journey from nothing to something, and includes:
This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 12 Sep 2023 | Exploring the Future of AI in B2B with Deon Nicholas of Forethought | 00:35:32 | |
Deon Nicholas, CEO and Co-Founder of Forethought, joins the show to discuss the details of AI’s application in the B2B realm. His journey from solving complex problems through coding in the initial days to the current challenges in go-to-market strategies provides him with vital experience in the tech domain. Deon explores the evolution from automation to autonomy. While the world previously saw AI as a tool for streamlining processes and automating redundant tasks, Deon discusses the near future, where AI plays a proactive role. Think of it as an AI sidekick that can perform tasks like booking appointments without human intervention. He also sheds light on the significance of understanding and addressing the primary constraints businesses face. Every few months, these constraints change, and identifying them becomes pivotal to achieving exponential growth. Deon emphasizes the CEO’s role in understanding these constraints, investing time in assembling the best team and consistently interacting with customers. He also provides a sneak peek into the offerings of Forethought, such as SupportGPT, which aims to redefine the customer service arena. Key Takeaways : [06:20] Deon emphasizes Forethought's core principle of using AI to help individuals to become more productive, especially in areas like customer support. [23:40] How initially focusing on automating repetitive queries and tasks allows businesses to gradually harness more advanced AI capabilities and solve complex problems. [27:55] Reflecting on his entrepreneurial journey, Deon underscores the importance of resilience. [37:56] Previously, AI focused on automation tasks, but the future, according to Deon, is AI taking actions on one's behalf, introducing more autonomous functionalities. [36:45] Forethought has an eye on the future, and they've open-sourced a library to help others build autonomous agents. [37:24] Amidst technological advancements, CEOs and leaders should never lose sight of their customers. Spending quality time understanding and engaging with them is crucial for success. [39:45] Deon foresees a transition from systems of record to systems of intelligence or systems of autonomy, predicting this will be as transformative as the cloud was for businesses. Resources Mentioned: Deon Nicholas - https://www.linkedin.com/in/deon-nicholas/ Forethought | LinkedIn - https://www.linkedin.com/company/forethought-ai/ Forethought’s Official Website - https://www.forethought.ai/ SupportGPT by Forethought - https://www.forethought.ai/supportgpt This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 20 Apr 2022 | Scaling Companies Effectively Using Interim Revenue Executives with Tom Glason of Scalewise | 00:36:23 | |
Tom Glason, Co-Founder & CEO at Scalewise, dishes out a different perspective on scaling for startup founders. Glason thinks the biggest challenge in scaling comes when you need to expand your commercial team. Whether it’s called sales, business development, revenue, or growth—they all funnel to building your commercials. The problem is twofold. Firstly, startups don’t have the experience yet to know what kind of commercial executive they need. And secondly, the most experienced talent will heavily impact the exchequer. The result is a tug-of-war between raising inexperienced internal talent or hiring expensive senior leaders you aren’t ready for. Glason thinks the best way to solve this is by hiring interim commercial leaders. This provides talent that has the necessary experience and proven capability. The interim nature also allows the person to expedite the speed of readiness of raw talent. When the time comes, they will be ready to take on the role while the interim leader moves to their next assignment. Since the position is interim, the expectation of locking-in the talent is diminished. This can provide relief to the bottom line. Glason also shares insight on those working with multiple companies or projects. He thinks it’s important to focus on one project or company at a time. It’s also imperative that you realize what you can’t or shouldn’t be doing. This can prompt action to hire someone who can fulfill these functions. Founders faced with the pressure of successfully scaling their startup will find Glason’s ideas insightful and helpful. Glason also shares great ideas on juggling multiple tasks and roles; something founders often struggle with.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 13 May 2021 | Making A Great Product in the Data Security Space by Using Customer Input, with Rajesh Parthasarathy of MENTIS | 00:37:52 | |
Rajesh Parthasarathy, CEO of MENTIS, joins us for a fun and insightful discussion on his approach to business. Rajesh has led his startup company to success in the data security industry. The discussion covers Rajesh’s approach to taking on the big names. In an industry where trust is the core issue, this can be challenging. Rajesh takes a customer-centric approach to designing his product features, resulting in a product that is both nimble and feature-studded. This gives him the differentiator as a David among Goliaths. Rajesh also shares his revolutionary approach to managing a global, remote team, and stresses the importance of establishing culture early on in the hiring process. He wraps up with his take on establishing relationships as a key success factor for him. Learn how to be successful even in a field dominated by larger players. Taking a revolutionary approach that delights your customers can be a key differentiator, and this podcast reveals some great ideas on how to get there.
Tune in to our podcast. Find other great episodes and content at our website, the LeadersofB2B.com. | |||
| 29 Mar 2021 | Artificial Intelligence Helps Make Data Science More Accurate with David Wolfe of Inguo.io | 00:38:40 | |
David talks about how he started on his startup journey coming from a completely unrelated field in foreign policy to IT consulting – and then to startup founder. David talks about how major decisions and outcomes can be anticipated by way of data analysis of causal discovery by looking at massive amounts of variables. He touches on a topic that has been feared since the start of the Industrial Revolution, with machines taking a more active role in improving society. His approach is optimistic and he believes that having AI in the world improves our lot in general and that instead of thinking it will replace people, we should instead focus on upskilling. He takes a page from his own personal experience in learning something that he now excels in. Deepen your knowledge of the exciting world of data analytics and artificial intelligence by listening in on this expert discussion. This podcast is filled with insight and inspiration.
Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com. | |||
| 30 Jun 2022 | Growing a SaaS That Helps SaaS Companies Sell with John Street of Pax8 | 00:29:41 | |
John Street, CEO, Chairman, and Founder at Pax8, shares his startup journey on the show. Pax8 provides smaller SaaS companies with great products which have much-needed marketing reach. Providing a marketplace for them gives them the advantages of a collective platform that can attract potential customers. When Pax8 started 11 years ago, the environment was completely different. This visionary idea had to tackle several roadblocks and obstacles. SaaS was not the dominant and efficient platform it is today. A lot of businesses gravitated toward premise-based systems. Street shares how he worked around these roadblocks. Maintaining grit and working closely with the industry to project his vision were critical success factors. Today, his platform is a dominant and essential market force that enables SaaS companies to succeed. John also shares useful information about leading a team. In today’s ultra-competitive employee market, it’s imperative to retain great talent. John lives by the creed of prioritizing employees above all else. He thinks that leading a company is about getting personal and engaged with employees. John says that keeping employees motivated will ensure they take care of the customers—and that leads to better profitability. Business leaders who have a revolutionary idea will pick up important lessons from John’s experience of navigating a market that wasn’t quite ready for his startup. Some great insights on employee engagement can also be picked up from the podcast.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
This episode is brought to you by Remote. Remote working is now becoming the standard of great employment in today’s world. If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe. Get 50% off Remote’s full suite of global business solutions for your first employee for 3 months. Visit remote.com/leaders and use the promo code LEADERS. | |||
| 22 May 2023 | Smarter Growth Fueled by Efficiency and Demand Generation with Jack Foster at WorkRamp | 00:34:05 | |
On this episode, Jack Foster, CMO at WorkRamp, shares her insights as a #B2B marketing #businessleader. Jack talks about how companies should consider balancing efficiency during growth rather than going all-in. This mindset can help #leadership make the right decisions as they scale. Jack also talks about the importance of sales enablement. She thinks having micro-learning sessions for the sales team will allow them to be more effective at selling. She also extols the importance of hiring the right people — balancing multiple strengths spreads out the work and also covers vulnerabilities. She rounds up the discussion by sharing that companies should focus on demand creation. She says 95% of the market isn’t ready to buy yet, so having brand presence as early as now will transform them into future customers. Resources:
This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 24 Jan 2022 | Starting Up an Unstructured Data AI Company with Slater Victoroff of Indico Data | 00:42:34 | |
Slater Victoroff, Founder and CTO of Indico, joins Noah to talk about his startup journey and the next level of AI. His company Indico Data works on unstructured data. They use analytics with AI to create tools that arm the users and subject matter experts. One of the values Victoroff learned early on and abides by through his journey is humility and self-realization. After being proven wrong on his outlook that deep learning has reached its peak, he pivoted and founded Indico. This value is important towards constant improvement — both for yourself and for your business. Being in an industry that is often misunderstood, Victoroff sees the value in engaging in valuable conversations. He makes it a point to use this value to help educate prospects, clients, and peers. The end result is not only being able to sell his solution better but also spread a better perspective on AI. Victoroff thinks we are still at the cusp of AI’s potential. A lot of AI is centered around structured data, so many companies are still using manual processes in unstructured data. There is still much room for improvement in the entire industry and Victoroff takes pride at leading the charge with his company. Business leaders looking to upgrade their outlook and skills on the latest AI trends will love this discussion.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 24 Mar 2021 | Blocking Bad Ads with Matt Gillis of clean.io | 00:42:00 | |
Most online advertisements are considered good or acceptable. They're permitted to be there, and that website is making revenue off the ad space. Clean.io works to protect against malicious advertising, aka malvertising. Almost anyone can buy ads on websites. It’s the small percentage of malvertising that can ruin a website’s user experience. Matt talks about what the culprits behind the malvertising seek to gain. It has become an evolving cat and mouse game - bad ads and protecting against the bad ads. Both sides are seeking more sophisticated and strategic means to their objectives. Matt tells his story of becoming CEO, having joined in after the five founders. He provides more insight into the company and its future and finishes with sage advice for young entrepreneurs. If you're a publisher or e-commerce merchant wanting to safeguard your online user experience, reach out to Matt through email: matt@clean.io. Learn more and say hello at LeadersOfB2B.com | |||
| 07 Aug 2024 | Effective Sales Conversations with Justin Michael | 00:26:00 | |
In today’s episode, we’re joined by Justin Michael, Executive Coach. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections. Key Takeaways: (01:20) Justin’s method for pattern interrupt in sales. (02:52) Making business development techniques mobile-friendly. (05:01) The growth of sales tech and SDR strategies. (08:13) The importance of hyper-personalization in outreach. (09:50) Using omni-channel approaches to get noticed. (12:08) The need for real human-to-human conversations. (13:47) Tips for getting in touch with decision-makers. (16:15) The role of persistence and creativity in sales. (20:58) The impact of calm confidence in sales. (22:10) Focusing on the prospect’s needs and priorities. Resources mentioned: https://www.linkedin.com/in/michaeljustin/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership | |||
| 11 Mar 2021 | A World Without Credit Scores with Shmulik Fishman of Argyle | 00:38:40 | |
Have you applied for a credit card, submitted a job application, rented an apartment, or tried to buy or rent a car? Yes? Then you’ve had a business that ran an evaluation on you. This evaluation is the gatekeeper to a yes or no, but how does it work? In this new episode of Leaders of B2B, Jake Jorgovan interviews Shmulik Fishman, CEO and Founder of Argyle. Shmulik began Argyle from an idea he’d had while working at his previous company. He was sifting through thousands of job applications with high turnover. The cumbersome process of evaluating employment eligibility struck a chord, which gave him the idea to seek out and streamline this process. Shmulik shares the behind-the-scenes of Argyle, like sales challenges and the process of running a credit score. He posits how a world could work without a credit score, admitting that that is the ultimate aim of his vision. Listen in now to learn all this and more. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at | |||
| 20 Jan 2021 | Building a Sales Partner Network Intelligently with Chris Lipowicz of Building Intelligence | 00:30:22 | |
Establishing, growing, and overseeing a startup in an industry traditionally reserved for heavy capitalization can be extremely challenging. Investing in the product creation process already draws so much capital, then there’s getting to your target market to sell your newly-perfected product. Chris Lipowicz, Chief Operating Officer of Building Intelligence, shares some insight from 17 years of experience in sales and business development. When Chris co-founded Business Intelligence, they were looking at creating an integrated solution for access, security, and facility management for building spaces and events venues. An industry that is hard to penetrate and is certainly as B2B as it can get. Chris shares a key hack that can be used by anyone thinking of accelerating their startup and getting it to stand on its own through customer revenue. They decided to tap into a Partner Network that specializes in integrating products related to facilities and to security. A bold decision considering how much most startups went their own way to retain control of their product. Chris explains that one of the drawbacks of such a model is losing control of the sales process and aspects like discounting and the initial customer-facing transparency may seem lost. However, that slight haze in transparency with the end customer is made up for by what he calls the sales multiplier effect. Aside from not having a sales team on payroll, his partner sales team has the capability to face multiple customers due to the suite of products they sell and carry. This drastically increases the footprint they touch upon and increases the likelihood of closing deals for them. Chris also banks on the uniqueness and innovation of their product to be a major differentiator. As a product that can integrate into work-orders, scheduling, mobility, big data, and biometrics, it is a highly promising product of the future to watch out for. Their way of building a customer base truly is intelligent! Looking for ways to increase your go-to market strategy away from the traditional, saturated ways? This interview with Chris Lipowicz of Building Intelligence will open your mind to hacks that can dramatically make it easier to reach new customers for your business or your startup. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com -- This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else. | |||
| 24 Oct 2022 | Scaling Your Startup With Credibility and Dependability with Sean Spector at Dropoff | 00:31:27 | |
On this episode, Sean Spector, Chief Executive Officer and Founder of Dropoff, Inc., shares key leadership takeaways from his startups. Sean uses technology to optimize same-day delivery services. His #B2B business model caters to the healthcare, manufacturing and retail sectors. Sean thinks that technology is a key differentiator, even in traditional companies like logistics and delivery. Even if the sector is highly dependent on the human factor, a lot of pain points can be solved by technology. #Businessleaders need to map out and anticipate failure points and leverage technology to solve for these instances. After founding a B2C company, Sean considers that B2B is much more complex but the returns are much better. You need to be extremely reliable and agile to cater to your customers’ needs. You need to be proactive in communicating and managing expectations. From a sales standpoint, your sales #leadership will need to be very consultative and strategic to enable growth. Business leaders looking to scale and grow their startups will find Sean’s outlook on client success and reliability very helpful.
This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 17 Jan 2022 | Taking Demand Generation Further with Customer Generation with Garrett Mehrguth of Directive | 00:46:30 | |
Garrett Mehrguth, CEO of Directive, joins Ledge to share his expertise in marketing and his insights as a successful business leader. Directive Consulting has been providing customer generation for software companies for the last eight years. Mehrguth shares that account-based marketing isn’t the right way to go. Citing limited market potential and disjointed KPIs, the spend on impressions and MQL doesn’t translate into deals. He thinks the focus should be geared more towards sales qualified leads. He also shares that targeting users is more effective than focusing on decision-makers. So many marketers have made the mistake of targeting the C-level, who don’t necessarily understand the full value of your product. Mehrguth goes on to discuss his approach to personal development that’s also applicable to organizations. Be humble enough to realize you aren’t good at something, strive to learn it, then develop consistent actions to practice and improve. Mehrguth doesn’t target perfection but expertise, which allows him to take on more skills to develop and learn. Mehrguth also shares that as a business leader, we should hire for talent over experience. Being able to communicate and share forward-looking ideas and a path to execution will attract great talent — people who want to execute and make a difference to your vision. Business leaders looking to up their game in developing themselves and their organizations will love this discussion. They’ll find ways to generate more customer demand through Mehrguth’s approach.
Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 12 Sep 2022 | Managing Change by Adapting Quickly with Mark Grilli at CommerceHub | 00:39:18 | |
Mark Grilli, Chief Marketing Officer at CommerceHub shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include:
Marketing leaders in the retail space will find Mark’s experience invaluable. Understanding the changes in retail can help them adapt and gain a competitive advantage in the business.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 21 Feb 2022 | Ensuring Reliability With A Startup That Uses Chaos Engineering with Matthew Fornaciari of Gremlin | 00:23:04 | |
Matthew Fornaciari, Co-Founder and CTO at Gremlin Inc., shares his startup journey along with nuggets of information he picked up along the way. Forni has built a company that proactively improves reliability through chaos engineering. Chaos engineering injects controlled chaos into an environment to test it. It looks at the four signals of uptime to keep it going: latency, error rate, availability, and saturation. It’s the practical, software version of failing fast and learning from mistakes — only before it happens. Forni thinks that tech founders shouldn’t focus just on the product. There are so many various aspects in the business that need to be tight for it to succeed. Sales, marketing, and operations are other functions that need focus for the entire company to succeed. He also recommends that founders find high-caliber executives and leaders as soon as possible. He acknowledges that nothing can replace experience, and a founder can save so much time when they have top-notch talent. Forni talks about the importance of establishing culture from the start. Their foremost core culture is customer focus, and the entire Gremlin team lives and breathes this. Forni thinks you should align your product after the customer’s experience. It’s essential not to stop until the customer is feeling great about your product and their experience with it. Forni shares every phase of his tech startup and dishes out some amazing lessons. Founders who take heed can accelerate their startup with what they learn in this episode.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
This episode is brought to you by Remote. Remote working is now becoming the standard of great employment in today’s world. If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere in the globe. Get 50% off Remote’s full suite of global business solutions for your first employee for 3 months. Visit remote.com/leaders and use the promo code LEADERS. | |||
| 06 May 2021 | Developing a Product for the Life Science Niche Market with Dave Gulezian of Alucio | 00:27:43 | |
Dave Gulezian, Co-Founder and CEO of Alucio, joins today’s podcast to talk about creating a tech platform for a niche industry. His platform, Alucio, brings a multitude of features to life science firms, including pharmaceutical, biotechnology, and medical device firms, among others. The life science industry, while categorized as niche, carries a large amount of revenue. It also covers a huge amount of market presence. Gulezian talks about how he started up Alucio with its core product, Beacon. He walks us through how he aims to help Medical Science Liaisons become trusted advisors to their clients, encouraging involved customers to help design their system. He explains how, for now, the software ecosystem provides content management and validation, video conferencing, and onsite presentations. In today’s discussion, you’ll gain some key insights on hiring and keeping the right people. You’ll also learn about maintaining the best credibility and reputation in your industry. Business leaders can gain a better understanding of how a product in a highly specialized, high revenue market behaves, learning points that can be applied in other areas, too.
Listen and learn about product strategy from this podcast, and check out other great content on the LeadersofB2B.com. | |||
| 23 Mar 2022 | Using Data and Tech to Democratize Wealth Management with Abby Salameh of CAIS | 00:25:11 | |
Abby Salameh, Chief Marketing Officer at CAIS, shares with us her incredible career journey. She spearheads the marketing at a company that opens more financial instrument options to portfolio managers. Salameh shares how an opportunity can present itself when you ask. After an exhausting stint in corporate, Salameh thought it was time to retire. But when the pandemic hit and then eased off, she found herself in need of a challenge. Seeing the value of innovation at CAIS, she reached out and presented to them what a CMO can bring. Salameh has an impressive content marketing strategy and compliments this with a massive data collection and analytics approach. The combination paints a very useful picture of what a customer wants and needs. It’s valuable information that can help pivot your product and know who to target. Salameh thinks that agility and flexibility are what make startups capable of accelerating faster. While the startup is still in that state of making quick decisions, founders need to use this to make impactful decisions. The moment a company grows, gets more investors, goes public, acquires customers, that agility diminishes. Looking to the future, Salameh thinks the landscape will be dominated by hyper-personalization. Customer experience, marketing, sales, product features—all will center around this concept. This is why it is essential to take data we have today and use it to gain your full potential. Startup founders needing a spark in their marketing game will find Salameh’s outlook insightful and full of learning. Her methodical approach to data is an accelerator to any startup looking for a competitive advantage.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at https://contentallies.com/ | |||
| 08 Jul 2021 | PR Tips For Startups, With Josh Inglis of Propllr | 00:33:59 | |
This episode of Leaders of B2B brings exceptional value to B2B startups as we talk with Josh Inglis, Founder and CEO of Propllr, a company that does public relations and content marketing for startups. Our discussion is full of exceptional tips as to how to get PR opportunities for your B2B startup. Here’s some of what to expect:
Resources Mentioned:
Bonus gift for listeners! Email Josh at info@propllr.com, and he'll schedule a time to sit down with you and see how he can best help your startup. Or check out their blog for resources: https://blog.propllr.com.
This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 30 Mar 2022 | Scaling Your Startup Effectively by Using Data and Investing in Culture with Eric Futoran of Embrace | 00:41:36 | |
Eric Futoran, Co-Founder and CEO of Embrace, joins host Noah to talk about his startup journey and mission. Not having enough data to improve his mobile games was at the core of that mission. Embrace provides unified data on every metric that can improve the user experience on mobile applications. Futoran thinks that mobile will continue to be a disruptor. People need to be connected. Mobile applications, for gaming and social media, provide that connection at your fingertips. Futoran believes that companies should have visibility on data so they can realize a problem that they can deliver a solution on. He emphasizes that this data shouldn’t be personal data. Futoran thinks it’s vital to scale in a smart way, now that they are in Series B. A lot of great startups with fantastic products falter when they need to scale. He points out that you have to continually keep the problem you need to solve as your central focus. Hiring people who share this same passion to deliver the solution is the key factor to success. Futoran thinks founders and hiring managers need to spend more time recruiting. While it may seem tedious at the start, investing in the right people will get you to your goal faster. Founders looking to take their startup to the next level in terms of scalability will find Futoran’s insight extremely valuable. His visionary approach to tech and managing people provides the perfect outlook on how to succeed.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 24 Feb 2025 | Breaking Through the Noise in Marketing with Matt Krebsbach of Acquia | 00:23:17 | |
The real difference in marketing lies not in the message, but in how it's told — a concept explored in depth in this episode as we feature Matt Krebsbach, Senior Vice President of Thought Leadership and Brand Awareness at Acquia. Matt shares his thoughts on how marketing is evolving, highlighting why data-driven storytelling and authentic brand voices matter more than ever. He also explores blending brand, demand and customer experience, showing how businesses can stand out in a crowded market. Key Takeaways: (03:36) The impact of proper AI training on employee confidence and productivity. (06:11) The role of data in grounding storytelling and uncovering unique insights. (09:54) How risk aversion and investor pressures shape brand messages. (11:19) AI’s impact grows where brand, demand and experience meet. (13:45) Standing out requires breaking free from the sea of sameness. (17:15) The need for digital content accessibility for diverse audiences. (20:16) High-quality, value-driven content resonates more with audiences. Resources Mentioned: https://www.linkedin.com/in/mattkrebsbach/ Acquia | LinkedIn - https://www.linkedin.com/company/acquia/ Acquia | Website - https://www.acquia.com/ https://www.patagonia.com/home/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership | |||
| 28 Jan 2021 | On Using Wealth for Impact with Jim Coleman of xFusion | 00:34:09 | |
A career spanning from a sex crime against children detective, to investment fund advisor, to building his own SaaS company, Co-Founder of xFusion, Jim Coleman offers a diverse background in this enlightening episode of Leaders of B2B. Jim shares how he and his team built training methods, vetting new personnel through layered teachings, and resulting in an output of employees upon which leadership bestows complete trust. A reason Jeff accredits to the success of xFusion, and has led to providing a better customer experience allowing to charge higher rates for better quality service as well as the ability to pay their employees higher than average wages. Dropping numerous bits of wisdom that are applicable in our daily lives. Jim points out how acquiring wealth is a sad goal by itself and offers up that wealth can be used to create a positive impact in others’ lives, which in turn creates more happiness than the act of attaining wealth itself. Listen in as Jim and Ledge dig deeper into the intertwining of business and personal life and how they can complement each other, thus resulting in a better overall life. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com | |||
| 27 May 2021 | Being a Serial Entrepreneur in Software Startups with Chuck Myers of Cogniac | 00:38:48 | |
Chuck Myers, CEO of Cogniac Corporation, joins Ledge on today’s Leaders of B2B podcast. The podcast talks about Myers’ journey as a serial entrepreneur and serial CEO. The discussion is full of great leadership lessons from his various career iterations and experiences. Cogniac is a platform that powers visual AI for various companies and industries. The applications are varied and valuable, with examples ranging from visual safety checks in trains to very particular quality assurance in manufacturing. Myers talks about various business cases in terms of startups. He also imparts advice on career. These include who to work with or invest your time in—just some of the great leadership principles in this discussion. Business leaders and founders will find the discussion full of sage advice, with relevant learning on business cases for startups. It also includes key people leadership learning.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 02 Dec 2024 | Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies | 00:33:43 | |
In this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ. Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners. Key Takeaways: (01:41) The StudioPod and Content Allies merger opens doors for growth. (07:25) Listen Network enables ethical, effective podcast audience growth. (12:30) Podcasting is now essential in B2B marketing, requiring measurable ROI. (17:42) Strong teams and long-term relationships drive entrepreneurial success. (21:18) Aligning marketing and sales remains a key challenge for B2B leaders. (25:40) Content Allies is positioned as the agency of record for B2B podcasters, delivering complete solutions. (28:45) B2B companies need data-driven strategies combined with creative branding. (30:36) Misconceptions in B2B podcasting underscore the need for accurate insights. (32:16) Ledge reflects on meaningful conversations and the opportunity for aspiring podcasters to grow their shows. Resources Mentioned: https://www.linkedin.com/in/jakejorgovan/ https://www.linkedin.com/in/tj-bonaventura/ Content Allies | LinkedIn - https://www.linkedin.com/company/contentallies/ Content Allies | Website - https://contentallies.com/ https://listennetwork.co/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 26 Jan 2022 | Using Product-Led Growth to Scale Your Startup with Esben Friis-Jensen of Userflow | 00:33:06 | |
Esben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, joins Noah on the show to talk about the value of product-led growth to fuel your startup. He also talks about how he was able to improve his startup journey on the next round as a founder. Friis-Jensen shares how essential onboarding is for every SaaS company. It sets the tone and trend for customer retention by promoting use of any SaaS solution. Providing a self-service option reduces cost and is a great fit for B2B, where customers want to learn and customize the solution on their own. Friis-Jensen took the plunge from an established startup because, as an entrepreneur, he believed in the value of building his own destiny. In Userflow, he follows a bootstrap model that provides more capability to map their own destiny without the pressure of a VC dictating growth trajectories. Friiis-Jensen is a proponent of product-led growth. A strong product with constantly updated features will sell itself and attract customers. This can be combined with automated onboarding and campaigns to dramatically reduce CAC. He calls for balance and thinks people still fuel the growth — it cannot rely on full automation or you will risk detaching from your customers. Business leaders looking to implement a product-led growth strategy will love the ideas Friis-Jensen throws out there. His take on keeping customers connected while automating smartly provides great outlook for any SaaS company.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
| |||
| 10 Jun 2021 | Relationship-based Selling Starts with Personalization, with Ankesh Kumar of Sharetivity | 00:36:17 | |
In this episode of the Leaders of B2B, Ankesh Kumar, Founder & CEO of Sharetivity as well as Slide.buzz, sits down with us to talk about sales and relationships, and the reasons why his two startups focus on these. Sharetivity is a sales and lead generation enhancer. It compiles and intelligently delivers key icebreakers to get the conversation started with your prospect. Slide, on the other hand, is a social experience application meant to boost relationships through activities. Kumar firmly believes in the power of relationships to enable sales. Relationships are essential to differentiate and show you truly care about the prospect. And the best way to achieve this, according to Kumar, is to truly believe that your product is a true solution to your customer. Every salesperson who grounds himself to this tenet is bound to succeed. It creates a milieu of trust that manifests into the relationship. Kumar also talks about his mentorship advocacy. His means of paying-it-forward is by providing an advisory platform for CEOs and startup founders. He believes that startup CEOs are particularly vulnerable to mental stress, as they’re often unable to vent to peers, investors, or employees. His advisory role provides a much-needed outlet for CEOs. Startup founders and CEOs looking to find their footing will enjoy this valuable discussion. Learn about the core purpose of selling your product and what it’s all about.
-- This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 13 Jun 2022 | Efficient and Intelligent Knowledge Management by Connecting to the Right People with Peggy Choi of LYNK | 00:36:29 | |
Peggy Choi, Founder & CEO at LYNK shares how knowledge transfer and management greatly impact companies. Peggy is using AI to solve the business problem of efficient knowledge management. The framework involves gathering data, interpreting that data, converting it to knowledge, which then becomes wisdom. Wisdom is when knowledge is applied to critical decision-making. The knowledge management process is a critical component of a company’s success. Despite this, many companies don’t make the most of it. Peggy thinks that knowledge is equally as powerful on the personal level. It provides chances and opens opportunities. She believes that companies need to expand from their traditional documented processes. She argues that people are the key holders of knowledge and that documenting doesn’t capture the entire application of such knowledge. This is why companies have to step up and use other means to capture this knowledge, such as connecting with key stakeholders. Peggy has scaled her company extremely well. She has done so using the same solutions to problems she solved for other businesses. She also believes that a team should be composed of people who are motivated by the company’s vision. People who are capable and can learn will fall short when faced with the challenges of startups. It is imperative to find people who adhere to the culture and the vision. Business leaders looking to enhance their scalability and decision-making process will find Peggy’s approach and solution extremely insightful.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
This episode is brought to you by Remote. Remote working is now becoming the standard of great employment in today’s world. If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe. Get 50% off Remote’s full suite of global business solutions for your first employee for 3 months. Visit http://remote.com/leaders and use the promo code LEADERS. | |||
| 11 Mar 2022 | Preventing Cybersecurity Attacks Through Innovation and Democratization with Aimei Wei of Stellar Cyber | 00:24:26 | |
Aimei Wei, Founder and CTO of Stellar Cyber, talks about the importance of cybersecurity in today’s world. Cyberattacks were once viewed as an issue that plagued governments or megacorporations. As a response, they would hire expensive security experts, both to detect threats and establish responses. Today though, small businesses and startups have access to digital infrastructure through SaaS. While this has democratized digital transformation, it also has expanded the reach of hackers. Stellar Cyber aims to curb this by allowing a shared security platform to work even for small businesses. Wei hails from a background in Computer Science, but she thinks the most valuable contributor to her success isn’t necessarily in her education. Instead, it lies in the discipline of problem-solving honed by her course. She views this as one of the most essential skills to drive startup leaders. Security normally isn’t associated with innovation, yet Wei states that this is imperative in cybersecurity. With hackers being one of the most innovative people on the planet, it’s essential to stay several steps ahead of them. She explains the best way to do this is to improve detection and vigilance. It’s also important to have security ecosystems in the hands of everyone to complement and strengthen the system. Business leaders with a high digital presence can learn about protecting their business from the threats of cyberattacks. In this episode of Leaders of B2B, discover the latest trends in security and why it’s important to invest in these.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 28 Apr 2021 | Customer Experience as a Differentiator in the Digital Era with Asbed Kassis of Alena Solutions | 00:43:16 | |
Asbed Kassis, CEO and Founder of Alena Solutions, joins us on the podcast to talk about digital solutions and the user experience. Kassis runs a company that can develop the entire backbone of a company’s digital transformation. His key differentiator belief is the approach they take. Kassis believes in the value of being a partner with his company’s customers, and the user experience is central to his development principle. This emanates from the initial user, his direct client, all the way to the client’s end-user. Kassis shares his product development approach down to what he envisions as the future of digital in a post-pandemic world. Gain a thorough understanding of the digital transformation the world is currently experiencing. Also, learn how to make your business gain a key differentiator—whether you’re running an agency or looking for one, there are many key insights to understand. Listen to the Leaders of B2B podcast for a great discussion. Check out our other great content on the LeadersofB2B.com. | |||
| 21 Jun 2021 | Navigating Entrepreneurship with the Right DNA, with Robert Stephen of RSC | 00:38:18 | |
Today’s show with co-host Ledge features Robert Stephen, CEO of RSC. RSC is a consulting firm that has developed a SaaS integrated workforce management system. This helps medium to large companies track assets, serving a vital function in operational efficiencies and planning. RSC, like most companies in 2020, was heavily affected by the global pandemic. Stephen viewed this more of a delay rather than a collapse or failure. His response was to put resources into a dormant state rather than executing deeper cuts. With projects now coming back online following the return to work, this strategy has paid off. Personal development is a key attribute to which Stephen adheres, and he shares this value across his company by encouraging reading. His leadership team selects a book once a month to go over and discuss. This opens new ideas and perspectives that both improve the business and create a stronger social interaction. The recent pandemic has also encouraged them to expand their book horizons towards reflective and books for well-being. Stephen wraps up his discussion by reinforcing his stance on wellness by treating people right. During the pandemic, he provided employees with the option to be furloughed or to be laid off. They can opt to stay on and be activated later, be entitled to continuity of benefits; they could also opt to collect on unemployment if they chose the latter. This treatment was appreciated by a lot and comes back following the reopening of businesses. Listeners can collect wisdom by tuning in to the podcast. Gain insight and inspiration from Stephen's continuing journey as an entrepreneur.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 26 Sep 2022 | Enabling Retailer Success Through Excellent Logistical Support with Harry Drajpuch of Amware Fulfillment | 00:31:41 | |
Harry Drajpuch, Chief Executive Officer at Amware Fulfillment, shares his outlook on the retail landscape today. The emergence of increased competition brought on by e-commerce means retailers need to think differently. Harry thinks that retailers must become more agile in all aspects from operations and marketing to customer experience. The retail space has to deal with swings in demand with delivery times expected to remain short. Outsourcing your fulfillment operations to an expert can help speed up agility. Sharing infrastructure, personnel, and technology will provide the advantages of scale without requiring high capital expenditure. This will lead to happier customers and growth for your business. Harry also talks about the importance of employee retention. For him, his company is anchored around his people. Keeping them challenged and investing in them makes them feel valued and appreciated. This will cause them to stay longer and perform better. Business leaders can increase their capacity to scale and grow by outsourcing tasks from their core competence to experts.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 17 Jun 2021 | Rebooting Technology Startup After Acquisition With Andrew Guldman, CEO of ConfigureID | 00:39:34 | |
In this episode of Leaders of B2B, Andrew Guldman shares his journey to becoming CEO of ConfigureID, which was acquired a year ago by Astound and offers commerce personalization experiences. “Things are kind of ramping up, like the number of leads is increasing as our ability to handle the leads is increasing,” says Guldman. But the business had a complete reboot after the acquisition, and Guldman was specifically brought in to revamp the engineering organization which was at that stage, “in a bit of the doldrums”. Guldman’s mission was to grow the organization and give it purpose. Marketing started at ground zero, kicking off with a completely new name and rebranding. It was necessary to make fundamental decisions, like identifying their target audience. The process was neither quick, nor was it simple. This frank and open discussion includes:
So what's in the pipeline? Technology advancements such as accessibility to AR and VR, customizing products while people are virtually wearing them, commerce that ties closely to social media, and one-click checkouts. Resources Mentioned: This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 02 Mar 2022 | Improving Data and Decision-Making Using Intelligent User Interactions with Scott Britton of Troops | 00:37:39 | |
Scott Britton, Co-Founder of Troops, talks about his startup and his approach to B2B software use. Instead of us conforming to the software, it should work for us. His startup brings this to fruition by working with collaboration and messaging applications. Applications like Slack or Teams are widely used, especially by sales professionals. On the other end of the spectrum, these professionals struggle with CRMs. Britton uses software to bring them together, saving time and creating valuable data streams. Britton also talks about how people need to be data stewards to avoid alert fatigue. Too much data bombarding you all at once isn’t helpful. The tools need to be designed around what makes sense to the end-user. Britton thinks that embarking on your startup should be a balance. It’s best to go into it prepared, so starting off with corporate experience helps. But set a timeline or you could never lift off and leave that comfort zone. When you’re ready, don’t be frustrated by multiple iterations of your product. Tailor it to your market size and it’s imperative to keep a pulse on your go-to-market strategy. Britton shares the mindset and methodology that enabled the creation of human-led software. Startup founders looking for inspiration on their product journey and their go-to-market strategy will find the discussion extremely valuable.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com This episode is brought to you by Remote. Remote working is now becoming the standard of great employment in today’s world. If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe. Get 50% off Remote’s full suite of global business solutions for your first employee for three months. Visit remote.com/leaders and use the promo code LEADERS. | |||
| 18 Jul 2022 | Digital Marketing Leadership and Providing Value to Customers with Amanda Elam of Bloomreach | 00:31:01 | |
On today’s show, Amanda Elam, Chief Marketing Officer at Bloomreach, shares valuable insights into digital marketing leadership. Amanda is a seasoned marketer and supports ecommerce customers. Amanda’s customers come from companies looking to move into ecommerce. The pandemic has forced businesses to adapt in order to survive. Amanda advises that businesses new to ecommerce should look at their data strategy before choosing their tech stack. She suggests that picking only relevant tools that are easy to implement will save a lot of time and money. Amanda explains how marketing has changed over the decades. It used to be about people recognizing your brand. But as we moved into the digital era it evolved to become more about data gathering and automation. Today, digital marketing is much more targeted to provide valuable content to customers. Amanda also shares how the CMO role has changed over the years. This is especially evident where technology is concerned. The CMO role that she oversees dabbles in product development and customer conversations. They also work with sales and are skillful in data analytics. It’s an integrated role that can no longer work in a silo. Marketing leaders and C-suite executives in the B2B and SaaS space will find Amanda’s input both valuable and inspirational. She provides new perspectives that can improve your company’s marketing game tenfold.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 01 Dec 2021 | Automation and Innovation in the Supply Chain Industry with Pieter Krynauw of ThruWave Inc. | 00:38:18 | |
Pieter Krynauw, CEO at ThruWave Inc., shares valuable insight on innovation, as well as preparing yourself for a journey in entrepreneurship. Krynauw’s startup helps improve supply chain efficiency by enhancing millimeter wave technology with software. Krynauw talks more in-depth about automation. He sees automation as the execution of the concept of simplification. A company should have the capability to break down complex problems into repetitive tasks and real problem solving. The former can be automated with process and technology while the latter will use the human resources allocated to it. Krynauw imparts his belief on what can make a company wildly successful. They can accomplish this by doing more than the core value proposition. It’s always about what can be done better. Being 10 steps ahead after achieving a milestone. He believes that the adoption of automation will be key to this. This outlook is also applicable on a personal level. Krynauw shares how taking roles abroad while he was in corporate helped him become an entrepreneur. Being thrust out of your comfort zone, away from core resources, plus the need to immerse in a new work culture, all developed him. One mustn’t be afraid to expand, move sideways or diagonally, even out of your specialization — especially if it leads to learning more. Business leaders finding ways to expand their innovation and delve into automation will find Krynauw’s outlook especially beneficial.
This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 15 Jul 2021 | Hiring Right, Using an Objective Process with Josh Millet of Criteria Corp | 00:33:04 | |
Josh Millet, Founder and CEO of Criteria joins Ledge in a great discussion on the value of hiring the right people. Millet, a Ph.D. from Harvard, has founded two companies that focus on screening tools to make the right hire. His first company, Number2.com, was acquired by XAP in 2002. He founded Criteria in 2006 to take things to the next level. Hiring the best talent that fits your organization is a tried and tested formula for a company’s success. It’s easier said than done, however. Predicting the right hire has been left to resume screening and interviewing. The former is too reliant on experience—and in today’s evolving business world, that may not be a relevant factor. The latter risks too much subjectivity and bias— never ideal for a right profile fit. Millet talks about using an algorithm to intake large amounts of data points in order to determine the right hire. These points are used to come up with assessments focusing on cognitive ability, behavioral personality, and emotional intelligence. The platform allows assessment tools to be deployed quickly and easily to applicants at home or on the move. Now all applicants can be screened with objective tests. The importance of this versus the old approach of only assessing a shortlist is significant. You get a larger data set to choose from and improve. You also have a higher likelihood of not missing out on the right hire. The cost of a hire that doesn’t fit the role you envision can be high. Aside from rework and the time needed to correct a wrong hire, you also run the risk of eroding relationships and not fully maximizing your business. Business leaders looking to hire the best people for their team will find some great ideas in this episode. Hiring the right people is vital to every business’s success. Resources:
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 19 Jan 2024 | Redefining the Retail Experience with Will Glaser at Grabango | 00:43:19 | |
In this episode, Will Glaser, Founder and CEO of Grabango and a board member of Blue Shield of California, joins us for a fascinating chat about technology and retail. Will discusses his journey from pioneering music streaming as the Founder of Pandora Media to revolutionizing the retail experience with Grabango's cutting-edge technology. Key Takeaways: (05:12) The genesis of Grabango and its mission to transform the retail checkout process. (11:30) The technical challenges and breakthroughs in implementing computer vision in retail. (17:45) The accuracy and reliability of Grabango's technology in various retail environments. (22:50) The importance of privacy in retail technology and how Grabango addresses these concerns. (31:05) Creating Pandora's Music Genome Project and its influence on current ventures. (40:15) The future of retail technology and the evolving consumer experience. (48:20) The balance between innovation and ethical considerations in tech development. Resources Mentioned: https://www.linkedin.com/in/willglaser/ Grabango | LinkedIn - https://www.linkedin.com/company/grabango/ Grabango | Website - https://www.grabango.com/ Blue Shield of California | LinkedIn - https://www.linkedin.com/company/blue-shield-of-california/ Blue Shield of California | Website - https://www.blueshieldca.com/en/home Pandora Media | LinkedIn - https://www.linkedin.com/company/pandora/ Pandora Media | Website - https://www.pandora.com/about This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 13 Jan 2022 | The Importance of Demand Generation in Driving Sales with Eric Stockton of Constant Contact | 00:46:31 | |
Eric Stockton, VP of Demand Generation at Constant Contact, shares his career journey that has led to his expertise in revenue generation. He also talks about the timeless tug-of-war between sales and marketing. It’s essential for any business leader to steer both toward revenue for the company. Marketing should be solid in determining the ideal customer profiles and driving meetings toward sales. It’s also essential that sales is given materials and support that relate and speak the target customer language. Stockton also shares that the best marketing ideas come from conversations had directly with customers. It’s vital to listen to those conversations and interact with customers to know about the market — it will help you know what messaging to put together. Stockton is a huge advocate of sales and marketing working symbiotically toward success. He thinks that sales teams shouldn’t be pressured to be too pushy and force a close. Finding a customer with the right problems to solve with your solution is imperative. He thinks marketing should be able to provide a large enough pool and the right messaging to find this. Listen to this 40-minute episode, which feels like a full postgraduate crash course in marketing. The insights from this conversation are simply amazing.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 18 Apr 2022 | Marketing Strategies and Communication for Data Security Solutions with Orlee Berlove of PreVeil | 00:23:15 | |
Orlee Berlove, Growth Marketing Manager at PreVeil, shares how to leverage different marketing strategies to drive customer growth. PreVeil is a company that deals with data security and privacy. Companies like PreVeil were once focused on enterprises and government. Increased digital presence in business has expanded the focus to consumers, startups, and mid-sized businesses. Berlove recommends using multiple strategies for effective growth marketing. The approach can be determined by two factors: what your customers are looking for and where they hang out. This allows you to create a message and paves the way to where to broadcast it. For her industry, Berlove uses heavy content marketing. This draws business leaders to explore the website and realize the importance of data security. Berlove sees data security as an essential component of businesses in the future. Full encryption of data transmission is the best protection against attacks. Companies need to innovate a competitive advantage in their offerings. In the case of PreVeil, this is end-to-end encryption and zero trust solutioning. Business leaders looking to expand their marketing strategy knowledge will find Berlove’s expertise insightful. The show also offers great information on data security and its significance in our times.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 11 Aug 2021 | Using Lean Startup to Be Flexible with the Market’s Needs with Ted Gutierrez of SecurityGate.io | 00:42:09 | |
Ted Gutierrez, CEO at SecurityGate.io, joins the show on a great discussion about product creation and pricing strategies that match the market. Gutierrez carries extensive experience in securing critical infrastructure. His startup takes security audits and compliance measures to the next level through a SaaS platform. Sharing key points from his startup journey, Gutierrez and Ledge talk about the importance of pricing in market strategy. It’s essential to study the market and ensure the perfect timing is in place. You can’t raise prices too high, even with a premium product, or you won’t be competitive. You can’t price too low either as it will affect fundraising later in the game. Gutierrez also shares the importance of customer discovery consistently through the life cycle of your startup. Having a thorough discussion with your customers can help determine the roadmap for your product features. One hack he shares is getting customers who really need particular features to sponsor the update. This can come in the form of a price increase or contract extension. Another key insight from the podcast is the approach to raising capital. Gutierrez, an advocate of lean startup, emphasizes the need to bootstrap and rely on revenue. Raising capital on an idea can be risky, but relying on revenue keeps you committed. He stresses the importance of flexibility to adjust to changing scenarios and environments. Resources
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
This episode is brought to you by Chili Piper: | |||
| 10 Aug 2022 | Building a Future-Proof Marketing Team with Lindsay Boyajian Hagan at Conductor | 00:31:28 | |
Lindsay Boyajian Hagan, Vice President, Marketing at Conductor, shares valuable marketing information. Particularly in the digital space, marketing has changed; planning ahead is essential for success. An example is SEO. In the 2000s and early 2010s, companies could show up on the first page with keywords and strategic baits. Today, the Google algorithm is much more intelligent and places the best content up top. According to Lindsay, this is vital since about 93% of searchers click on the first two links that show up. This focus on valuable content has placed product marketing in the limelight. Product marketing is an essential component of product-led growth. It highlights and communicates what is vital to the customers and prospects. Product marketers sit at the nexus of functions, having a connection with every vital area in the business. Lindsay shares useful leadership insights on assembling the right marketing team. She says it’s vital to get a diversity of perspectives and approaches. She also thinks the right hire is someone who is hungry and cares for their work. They also need to be humble enough to receive feedback and adjust to the team’s culture. Business leaders looking to up their marketing game, especially in product marketing, will find Lindsay’s experience a source of inspiration. Founders looking to build a solid team will benefit from the conversation, too.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 01 Jun 2022 | Improving Sales Through Intrapersonal and Interpersonal Skills with Phillip K. Naithram of DC Local Leaders | 00:49:39 | |
Phillip K. Naithram, Founder, DC Local Leaders shares his views on the power of connection and networking. He differentiates his podcast by connecting people in technology, government and military. This corridor is an extremely important one. It has always been a consistent contributor to growth and economic activity. An advantage of establishing a network of people with common interests is mentorship. Phillip shares how you can gain valuable insight from other people’s experiences. Having a mentor doesn’t need to be a formal thing. You can achieve it just by reaching out to the people you trust and asking for their expert opinion. Phillip talks about the value of not only helping others to develop but also of our own self-development. He talks about the power of self-awareness and how effective that can be. Being aware of your own areas of opportunity allows you to improve. It starts by recognizing your capability to improve and therefore not viewing yourself as a helpless victim. Phillip also discusses the importance of podcasting in building branding and community. Podcasting allows for a great exchange of ideas through networking. It also provides a forum for targeted audiences to learn about your expertise. It opens the opportunity for a third party to showcase your brand over an internal marketing team. Business leaders looking to enhance their brand can take a page out of Phillip’s playbook as he developed connections between businesses, government, and the military. His insights on personal development are truly inspiring.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
This episode is brought to you by Remote. Remote working is now becoming the standard of great employment in today’s world. If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe. Get 50% off Remote’s full suite of global business solutions for your first employee for 3 months. Visit remote.com/leaders and use the promo code LEADERS. | |||
| 12 Aug 2021 | Turning Data Into Effective Cancer-Fighting Actions Using AI with Gerry Hogue of VieCure | 00:42:39 | |
Gerry Hogue, President & Founder at VieCure, is joining the fight against cancer. His company is doing it by providing a unified AI-based platform that supports cancer treatment centers. VieCure takes all the data, treatments, and operational logistics involved and puts them together into a single platform. This macro approach ensures treatments are targeted, efficient, and also more economical by saving a lot of time. Creating a product that helps cure cancer is not an easy task. Hogue says that their approach was not just targeted towards aiding physicians. The platform helps every aspect of the cancer treatment center. The platform supports tracking treatments and medicine, nursing care, physicians, and even operations management of the center. Focusing on every aspect has helped bolster the value of the platform. More on product development, Hogue shares some key takeaways on this. Founders need to be humble enough to know that their original product isn’t the final one to go for. It’s essential to perform a lot of customer discovery. AI needs a lot of organized data input to get it off the ground. With cancer treatment centers extremely busy, every second counts. Hogue shares how part of their solution was to create ways for data points to be gathered discreetly. They were able to do this by spending time on the ground to understand the entire workflow process as it unfolds. A key part of every startup is refining an idea and turning it into a product. Following Hogue’s approach to building a product that helps cure cancer can be a great application to your startup.
This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
This episode is brought to you by Chili Piper: | |||
| 24 Jul 2024 | Adapting to Technological Changes with Steve Mordue of RapidStart Global | 00:50:30 | |
In today’s episode, we’re joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry. Key Takeaways: (00:54) Slowing down and effectively delegating tasks is vital. (05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps. (10:50) The benefits of remote work and its early adoption. (15:40) How AI is transforming CRM systems and business applications. (20:15) Embracing machine learning and AI in business early on. (25:35) Moving to a subscription-based service model. (34:00) Balancing work and life as an entrepreneur. (45:00) The evolving role of technology in business. Resources Mentioned: Steve Mordue - https://www.linkedin.com/in/stevemordue/ RapidStart Global | LinkedIn - https://www.linkedin.com/company/rapidstartglobal/ RapidStart Global | Website - https://rapidstart.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership | |||
| 20 Feb 2023 | Grow Your Business by Developing Yourself With Experience and Exposure with Jeff Dudan at Homefront Brands | 00:38:33 | |
On this episode, Jeff Dudan, Franchise Executive at Dudan Group and Chairman and CEO at Homefront Brands, shares how #B2B #businessleaders can up their game in #leadership by developing themselves. Jeff establishes a strong link between your capability as a leader and how your company performs. He emphasizes the importance of reflection and self-awareness to know your strengths and your opportunities. Once you’ve established a baseline, you can proceed to more effective ways to develop your full potential. Jeff recommends looking at your previous experiences to develop yourself as a leader — consider what you can replicate and what you can improve on. He also thinks it’s a great idea to network with like-minded people to gain valuable insights. And he says you should never limit yourself to one field because it’s possible to learn anything. Jeff Dudan - https://www.linkedin.com/in/jeffdudan/ Dudan Group - https://www.linkedin.com/company/dudan-group/ Homefront Brands - https://www.linkedin.com/company/homefront-brands/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com | |||
| 01 Dec 2023 | Sustainable Practices in Marketing with Carolyn Walker of Response Marketing | 00:54:31 | |
On this episode, Carolyn Walker, CEO and Managing Partner of Response Marketing, talks about brand building, performance marketing and the evolving landscape of B2B marketing. The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies. Key Takeaways: (02:06) - The complexities of brand building and performance marketing, and focusing on optimizing brand portfolios for corporate objectives. (17:23) - The importance of a robust share of voice and engagement in market-share growth. (26:03) - The commitment required to effectively explore new mediums like podcasting. (47:41) - The shift towards brand building and its significance for B2B leaders. (50:00) - The increasing importance of sustainability in B2B marketing and its impact on branding and talent acquisition. Resources Mentioned: https://www.linkedin.com/in/carolynwalker/ Response Marketing | LinkedIn - https://www.linkedin.com/company/response-marketing/ https://response.agency/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership | |||
| 20 Mar 2023 | Improving Lives by Allowing Companies To Give Back with James Layfield of Clearfind | 00:30:56 | |
On this episode, James Layfield, Founder of Clearfind and Awesomage, shares how he is helping #B2B companies save on software, while also making a difference in the lives of orphans. Software costs are always at top of mind for #businessleaders. Many companies accumulate a large amount of technical debt as they subscribe to systems that were imperative in their time. The downside is that #leadership, especially in large corporations, can lose sight of the software’s value or whether its features are now redundant. James solves this problem with his AI-based system. He uses a performance-based model that takes a percentage of the money saved. And the profits are used to help orphans in developing countries. James and his team are driven by this greater purpose and the desire to make a difference. Resources mentioned: Awesomage website - https://awesomage.org/ Awesomage YouTube videos - https://www.youtube.com/@awesomage/featured Clearfield website - https://www.clearfind.com/ This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations. We handle everything else. Learn more at ContentAllies.com #leadership | |||
| 25 Mar 2021 | Using AI to Streamline Your Software Ecosystem and Save Dollars with James Layfield of Clearfind | 00:44:00 | |
Layfield has uncovered a huge opportunity that many businesses may not yet be aware of, particularly with software as a service, which has become part of almost every company’s operations. His AI combs through the data to tell you if you have multiple software overlapping, and which one best benefits your business. In this episode, take a look into Layfield’s brilliant thinking and learn some insightful lessons from his startup journey. Business leaders who rely heavily on software as a service will certainly relate to the discussion here. You’ll also learn a great deal about reducing operating expenses, and explore some out-of-the-box ideas. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com. | |||