Explorez tous les épisodes de Law Firm Growth Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 05 Aug 2019 | 20 Law Firm Growth Experts in 4 Minutes | 00:03:58 | |
Welcome to the Law Firm Growth Podcast. We highlight 20 experts in 4 Minutes. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Aug 2019 | Building Referrals with Direct Mail and How to Be a Purple Cow with Darren Findling | 00:25:15 | |
It's one thing to set out to be the best law firm in your city, but Darren Findling is set on building the best company in the country. Learn how he's building culture, hiring and the innovative ways he builds referrals in this episode. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Aug 2019 | From Process and Magic Statements to Running a Dream Practice With Todd Villarubia | 00:38:01 | |
To many, running a 7 figure practice is a dream outcome. Now imagine doing that in only 5 days a month! While it may seem impossible, that's exactly what Todd Villarubia was able to do with a deep focus on process, growing his skillset and getting the right message for high net worth clients. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Aug 2019 | Getting the Hidden Case Files from Your Existing Marketing with Gary Falkowitz | 00:27:11 | |
Law firms today are leaving (literally) hundreds of thousands of dollars on the table from marketing activities they're already doing. We sit down with Gary Falkowitz of Intake Conversion Experts to see how he's helped recover hundreds of these cases and how you can apply this to your own firm. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Aug 2019 | Disrupting Business Litigation and Keys to Authentic Networking with Todd Stanton | 00:26:34 | |
In true business school case study fashion - Todd Stanton has found a way to disrupt costly employment litigation and build a firm serving a previously untapped segment of the market. Learn how he was able to break seven figures batting for singles instead of home runs in this episode. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Aug 2019 | Demystifying Traditional Media and Getting Real ROI on TV and Radio with Josh Villareal | 00:24:38 | |
You might think TV and Radio advertising is the realm of large law firms only, but the landscape has changed. We take a trip outside of the digital world to the world of traditional advertising for law firms with Josh Villareal of ACQ Inc. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Aug 2019 | Growth, Hiring and Outpacing the Competition with Brian Kennel | 00:31:01 | |
There's growth in a law firm, and there's healthy growth. We sit down with Brian Kennel on how he's been helping firms get to their objectives for not only revenue but lifestyle, team motivation and market positioning. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 20 Aug 2019 | Niching for Success and Email Marketing for Attorneys with Valerie Del Grosso | 00:20:26 | |
We often talk about how the riches are in the niches, and nowhere is that more true than in small business law. We sit down with Valerie Del Grosso to go over her journey from finding her audience through posting tens of thousands of dollars in revenue. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Aug 2019 | 40% More Case Files Without Increasing Your Marketing Spend with Ted DeBettencourt | 00:25:13 | |
Regardless of your marketing methods, the majority of people who interact with your law firm's website will not convert. What if there was a way to get an additional 40% of those people to reach out and contact your firm – without increasing your spend on traffic? We sit down with Ted DeBettencourt, co-founder of JuvoLeads to discuss the moves he's been making to help law firms like yours do just that. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 27 Aug 2019 | The Attorney as Entrepreneur with Neil Tyra | 00:42:50 | |
What's the difference between what makes a successful law practitioner and a successful law practice? According to Neil Tyra, more than you would think. In this episode, we go over lessons learned from starting a successful estate law practice from scratch, trends in scaling up a solo practice that didn't exist even a few years ago, and more. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 30 Aug 2019 | Breaking the Personal Injury Paradigm and the Power of No with Kay Van Wey | 00:36:31 | |
In spite of operating in one of the most competitive practice areas in the world, Kay Van Wey was able to scale her practice by an astounding 500% in the past year. Find out how she was able to work only with "dream" clients (and dream paydays) through process and nicheing her practice. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 03 Sep 2019 | Radio Advertisting Success and Scaling a Passionate Practice with Zaira Solano | 00:36:59 | |
Growing an immigration practice has never been harder than in the current political climate. But with passion and a keen eye for scale, Zaira Solano has been able to scale her practice as one of the fastest growing in the country. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 06 Sep 2019 | Solo Practice to 60 Partners with Michael Bell | 00:29:37 | |
Imagine your firm 10 years from now. How much has it grown? For Michael Sullivan and Associates, the answer was 60 times. We sit down with Michael Bell of MSA for an in-the-trenches look for what that kind of growth looks like, and content marketing strategy that they're using to continue to grow. Note: Michael Bell sent us a correction – In the conversation he incorrectly referenced California SB 899 when in fact, it was California SB 863 that was passed in September 2012 that led to the tremendous opportunity discussed in the episode. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 10 Sep 2019 | Marketing That Drives Case Files Vs. Shiny Objects with Gyi Tsakalakis | 00:26:40 | |
As an attorney, you're constantly bombarded by new channels and shiny objects. After 10 years plus working for and investing in the legal marketing space, Gyi Tsakalakis has perspective of seeing the rising tides from the fads and what's worth investing in today - as well as in the trenches tips for anyone doing it themselves today! More about Gyi at attorneysync.com Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Sep 2019 | Six Steps to a Multimillion Dollar Practice with RJon Robins | 00:40:33 | |
"The best businesses don't end up where they started out". After growing literally hundreds of law practices, many well past the seven figure mark, RJon Robins has seen the patterns that separate the ones that get ahead from the ones that stay small. What's more - life might be easier at higher revenue than you might imagine. Find out what you have to be focusing on for your stage of growth in this interview with RJon Robins. Learn more about How to Manage a Small Law Firm Apply for the Law Firm 500 or attend the conference Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 18 Sep 2019 | What the Patriots can teach you about scaling legal marketing | 00:05:20 | |
To consistently succeed at the top level, you need top talent at all positions. Not even "Greatest of All Time" talent can make up for a weak link elsewhere. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 20 Sep 2019 | Hiring and managing superstar employees with Molly McGrath | 00:30:10 | |
Hiring success has been one thing we've seen from the fastest growing law firms we've worked with. But the consequences for making the wrong hire can be disastrous, especially for a small or solo firm. We sit down with Molly McGrath of Hiring and Empowering Solutions to break down step by step how you can make your next hire your best hire and get out of the superhero attorney hamster wheel. More from Molly: https://hiringandempowering.com/ The Kolbe Test: kolbe.com Gallup Strength Finder: https://www.gallupstrengthscenter.com/ Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 24 Sep 2019 | 540 percent Growth From Process, Analytics and Google Adwords with Mary Gurganus | 00:29:49 | |
After deciding enough was enough with a referral based solo practice, Mary Gurganus doubled down on expanding her Raleigh based family law practice and blast through the 7 figure mark. We go into the nuts and bolts of how she was able to use process, analytics and digital marketing to achieve this growth. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 27 Sep 2019 | Niche Content Marketing for Personal Injury Success with Barry Goldberg | 00:28:14 | |
When most people think personal injury, they think advertising. After deciding that he didn't want to play that game, Barry Goldberg created a niche content strategy that's been driving cases consistently to his practice ever since. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Oct 2019 | Permanently Boosting Your Authority in 7 Hours with Nick Raithel | 00:22:48 | |
Have you ever thought about writing a book? You might think it takes a year long retreat in the wilderness to do it, but our guest has been helping attorneys do it in 7 hours. We go into the benefits of being a published author and how to leverage that into new business, press opportunities and more in this week's episode. Find more about Nick at http://contentcorps.net/ Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 11 Oct 2019 | Market like an MBA for 10X growth with Elizabeth Yang | 00:17:28 | |
You'll hear people talking the talk about 10X growth in business but how many law practices have actually done it in 3 years? We go into the investment, mindset and tactics that Elizabeth Yang used to do just that in the super competitive Los Angeles market (hint: it wasn't handing out business cards) More on Elizabeth at https://yanglawoffices.com/ Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 18 Oct 2019 | Networking at Scale and Growing Through Acquisitions with Mitchell Beinhaker | 00:27:04 | |
From day 1, every solo practitioner knows referrals are a huge source of business. But how do you get business when that list grows to 8,000 plus? We sit down with Mitchell Beinhaker on how he's been able to grow by leveraging his firm's referral list at scale. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 22 Oct 2019 | Close more cases with the right first impression with Nick Werker | 00:20:44 | |
If you can answer the phone like the big firms in your area, you'll be on the way to making money like the big firms in your area. But what's a small or solo attorney to do? After helping hundreds of firms level up their intake, Nick Werker has seen what works for booking 20-30% of cold prospects into appointments for your firm. More about Nick at answeringlegal.com Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Oct 2019 | Cracking the Facebook Code for Attorneys with Andy Stickel | 00:29:54 | |
"Facebook is a total waste of money". It's a sentiment you'll hear from attorneys all the time, but the reality is most people are using it wrong. Andy Stickel of Social Firestarter joins us for a breakdown of a system his clients have been using to generate high ticket personal injury cases, family law retainers and more within weeks on this weeks' episode. More on Andy at socialfirestarter.com Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Nov 2019 | Small Tweaks That Make a Big Difference with Michael Meyer | 00:31:12 | |
Sometimes it's easy to focus on big wins. But that's what your competition is doing all day. Michael Meyer of Picture More Business goes over small tweaks that have made a difference with his legal clients, as well as going into the details of what you need to do in order to present a visual identity for attracting the right type of client with your legal marketing. More on Michael at Picture More Business Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing Hosted on Acast. See acast.com/privacy for more information. | |||
| 12 Nov 2019 | Landing Dream Clients Through Content in 5 Minutes a Day with Chris Small | 00:25:32 | |
You may know him as the Unconventional Attorney, and Chris Small definitely lives up to his name. We go strategies he's used to get high net worth leads (with close to zero networking) have a presence that spans nationwide and the specific, step-by-step process that he uses to do all this in 5 minutes a day. More from Chris at The Unconventional Attorney and The Unconventional Attorney Podcast Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing Hosted on Acast. See acast.com/privacy for more information. | |||
| 19 Nov 2019 | Using PR and Education to Rapidly Develop Expert Status with Aviva Gordon | 00:27:38 | |
What if you could turn a news headline into a steady flow of new case files? Aviva Gordon has been doing just that for the past few years, and we go over the strategies, resources and process she uses to make the most out of topics we see every day. Free bonus for show listeners! Click here to get access to the video course and scripts our clients have used to double their case files without spending another dime on marketing. Hosted on Acast. See acast.com/privacy for more information. | |||
| 03 Dec 2019 | New Clients on Autopilot and How to Get 1000 Google Reviews with Sam Mollaei | 00:29:46 | |
It's simple to sign a client who is looking to hire a lawyer today. But what can you do if it takes your client one month, three months or even a year to make the decision to hire you? After facing this challenge for his new business law practice Sam Mollaei figured out how not only to survive, but how to make over seven figures, become one of the highest rated attorneys on google, and more through the clever use of funnels. We go into Sam's story as well as some actionable tactics you can use for your firm today in this episode. Hosted on Acast. See acast.com/privacy for more information. | |||
| 10 Dec 2019 | Breaking Plateaus in Your Practice: 5 Pillars to Law Firm Profit with Moshe Amsel | 00:34:27 | |
How is it that some law firm owners work hard, hire the right help and still have to worry about making payroll every month? After working with law firms for accounting, Moshe Amsel found an issue that was more common than he ever expected. After working with many more clients and developing expertise in the industry, he's put together the first ever online growth summit for law firms along five tracks that could be the next breakthrough in your practice growth. Hosted on Acast. See acast.com/privacy for more information. | |||
| 17 Dec 2019 | Don’t split test that: Data dogma and how it could be sabotaging your law firm marketing | 00:08:58 | |
It makes about as much sense to argue against the numbers as it does to argue that the sun rises in the west. Data driven is objective and that works. Except when it doesn’t. Hosted on Acast. See acast.com/privacy for more information. | |||
| 24 Dec 2019 | Growth Secrets from the Nonprofit World with Elizabeth David-Dembrowsky | 00:29:40 | |
You may have heard of success from doing work with nonprofit organizations - but the game has changed. We sit down with Elizabeth David-Dembrowsky who has scaled her practice tremendously in the last 3 years by focusing on work with these organizations Hosted on Acast. See acast.com/privacy for more information. | |||
| 14 Jan 2020 | Technology, Leverage and How Introverts Can Win at Networking With Ernie Svenson | 00:32:39 | |
We're back from the holidays with a great episode to kick off your 2020! We sit down with one of the most forward thinkers in the legal space, Ernie Svenson, to discuss getting leverage on your time with technology, humanizing your brand and how to get the holy grail of legal marketing - referral quality clients on a consistent basis. More from Ernie at Ernie The Attorney and Law Firm Autopilot Books mentioned:
Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Jan 2020 | 789% Growth Through Networking Leveraging Power Partners, Mentorship and More with Josh Bonnici | 00:28:44 | |
You probably know a lot of attorneys that are networking. You probably don't know too many who have more than 7xed their business in the last three years, especially in one of the most competitive markets in the country. We go into the process, strategies and focus that Josh Bonnici used to make a name for himself in San Diego personal injury market and build a team to support this powerful networking machine. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Jan 2020 | How to Be the Attorney That the Wall Street Journal Calls with Janet Falk | 00:28:04 | |
Every day - journalists publish articles that need sources, Almost every day, attorneys (maybe even your competition) are called on as expert sources and gain the prestige, brand recognition and more that comes from being on your prospects local newstand. We talk about how Janet has been able to get her attorney clients placed in publications running from the WSJ to Pizza Industry Reviews (seriously) in this interview. More from Janet at Falk Communications and Research Get her free ebook here Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Feb 2020 | Never Hear “I Can’t Afford Your Retainer” Again With Rick Louis | 00:28:32 | |
Tired of hearing "I can't afford you"? You're not alone. An increasing amount of prospects calling your office aren't able to pull together $1000 for an emergency, let alone a retainer of $3000 or $5000. That's where Rick Louis comes in. After some family running into the other side of that dilemma, Rick and the team at EPay Legal came up with a solution that lets law firms offer financing terms that are bar compliant, get more customers in the door and get a competitive advantage in their market. More from Rick at EpayLegal (tell 'em we sent ya!) Hosted on Acast. See acast.com/privacy for more information. | |||
| 11 Feb 2020 | 7 Lessons We Learned Spending 7 Figures on Google Ads for Attorneys Last Year | 00:21:54 | |
You can probably count the companies that spent over a million dollars for attorneys last year on two hands, and none of the ones we know happen to also host a podcast! Your success or failure on google ads hinges on having the most up to date knowledge of the hundreds of changes being made every year - and we break down the 7 that made the biggest difference for our clients on this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 18 Feb 2020 | How a “Mad Men” Era Marketing Concept Can Save You Thousands on the Latest Digital Marketing Strategies | 00:12:24 | |
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We see pitches for new 'whiz bang' marketing channels every day. But how can we separate the ones that are crazy from those that are crazy like a fox? We break down how we've applied a 50-year-old marketing idea from one of the godfathers of advertising to quickly eliminate a big chunk of the fake claims out there as well as find some hidden gold in untapped areas of legal marketing. About Our Host:Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 25 Feb 2020 | Escaping Solo Practice Stress with Dina Eisenberg | 00:28:42 | |
You've read about systems. You're sold on the importance of hiring. But bringing on another salary seems more than you can do right now. What's a solo or small firm to do? We talk with outsourcing guru Dina Eisenberg on how to get things done without breaking the bank, get your clients to pay your paralegals for you, and how to get started today! More from Dina at Outsource Easier Hosted on Acast. See acast.com/privacy for more information. | |||
| 03 Mar 2020 | Solo Practice Groundhog Day: How to Escape the "Time Loop" and Really Start Scaling Your Practice | 00:10:33 | |
Do you ever feel like you're living the same year over and over again like Bill Murray's character in the movie Groundhog Day? After doing more work with solos, we've found that situation is more common than you'd think. Unfortunately, the resources you have as a solo might lock you out from taking advantage of the well meaning advice you can find out there for larger firms. This is the first episode in a series of how to break out of the solo practice "time loop" and really start scaling your practice Hosted on Acast. See acast.com/privacy for more information. | |||
| 10 Mar 2020 | Beating Burnout and Making Your Practice a Meaningful Place to Work With David Shar | 00:29:40 | |
The practice of law is one of the most impactful ways to help someone in a bad situation. However, according to the research - "helping" professions on average suffer MORE burnout than others. We speak with organizational psychology expert David Shar on the common pitfalls that lead law firm owners and employees to burnout, and how to flip them so that employees are excited to go above and beyond at work every day. More from David at Illuminate PMC Hosted on Acast. See acast.com/privacy for more information. | |||
| 17 Mar 2020 | From True Solo to Tripling The Practice every year with Elizabeth Stephenson | 00:23:03 | |
How does a solo practitioner in family law go from 14 years on their own to exploding to the top of the Law Firm 500 with 11 employees in 3 years? It's easy to talk about the importance of people, process and commitment, but Elizabeth Stephenson of New Direction Family Law is one of the best examples we've ever come across in terms of what happens when you live it. More about Elizabeth at New Direction Family Law Hosted on Acast. See acast.com/privacy for more information. | |||
| 24 Mar 2020 | The Mindset of Seizing Opportunity: How to Thrive in a Crisis | 00:12:03 | |
We're two weeks into the COVID-19 pandemic and if you're like other law firm owners you might be feeling the crunch. It's impossible to tell how long things are going to last - but the decisions you're making in your firm right now are going to affect whether you're growing and serving more clients in your community or shrinking away from it. Join Allison William's excellent facebook group Law Firm Mentor Movement for the full webinar! Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Mar 2020 | Leading Your Team Through a Crisis With Kris Plachy | 00:29:52 | |
We're a few weeks into shelter in place orders and already seeing radically different responses from law firms across the country. From being squeezed and having to off employees to taking initiative to serving the community of people who need legal services, every law firm owner's mindset and leadership capabilities are being put to the test right now. We sit down with leadership and success coach Kris Plachy to discuss how to lead yourself, how to lead your staff, how to have tough conversations if you need to and more. More from Kris at krisplachy.com Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Apr 2020 | Getting 5X more ROI out of Adwords with Jarod Spiewak | 00:35:14 | |
Just like investing, there are proven avenues in marketing with a modest ROI and speculative avenues with a more aggressive ROI. But what if there's a "free lunch" hidden in your pipeline? We sit down with Jarod Spiewak of Blue Dog Media to discuss the out of the box thinking he uses to get his clients to get big ROI out of the most stable channels out there. More from Jarod at Blue Dog Media Hosted on Acast. See acast.com/privacy for more information. | |||
| 14 Apr 2020 | Crushing Chaos with Allison Williams | 00:27:52 | |
Scaling her own family law practice to 7 figures before transitioning to helping other law firm owners do the same, it's safe to say Allison Williams has learned a thing or two about crushing the chaos of running a law firm. Perhaps now more than ever the principles of profitability, standing out in the marketplace and maintaining a strong mindset that she's been advocating for years have been coming to the fore. We site down to discuss how to apply these principles to your practice in these crazy times. More from Allison at The Law Firm Mentor Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Apr 2020 | How to Get Referrals Without Asking With Stacey Brown Randall | 00:34:52 | |
We all love referrals, but it can sometimes feel pushy to ask. What if you didn't have to though? Stacey Brown Randall has been helping attorneys do just that for years. There's an art as well as a science to maximize your referrals, and we go into Stacey's methods as well as tactical advice on managing partnerships in the pandemic. Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 May 2020 | The Art of the Relaunch With Judie Saunders | 00:30:53 | |
Have you ever felt like you weren't where you wanted to be consider the time you've put into your practice? For Judie Saunders it was a low lying pull that lasted for years until she made the decision to burn the ships and relaunch. We sit down with how she's done that in the last year, and the key resources you need if you want to do the same. Hosted on Acast. See acast.com/privacy for more information. | |||
| 11 May 2020 | How to Win in the New Law Firm Ecosystem With Mike Whelan | 00:33:51 | |
Did you ever wonder why things are the way they are in the legal profession? Mike Whelan has studied and written about how precedents set in the last 100 years have, for better or for worse, informed how every law firm from solo practice to white shoe behemoth is expected to behave today. In a time of change as the nation works through the pandemic, we go into what you might expect on the other side and specific strategies to come out on top. More from Mike at Lawyer Forward Hosted on Acast. See acast.com/privacy for more information. | |||
| 19 May 2020 | Negotiating Your Way to More Cases at a Higher Profit | 00:11:31 | |
When's the last time you heard no? Great negotiators will generally be upset when the first offer is expected because it means they could have asked for more. But most attorneys (often times great negotiators themselves) will do everything possible to avoid hearing "no" in their marketing because it's what we're hard wired to do. Here is a quick mindset that can get the mental "monkey" off your back and get you into a place where you're billing more money to more clients. Hosted on Acast. See acast.com/privacy for more information. | |||
| 26 May 2020 | Can You Sell Your Law Practice? With Roy Ginsburg | 00:27:41 | |
Have you ever thought about your exit plan? When the time comes, more people than you think end up flipping the sign over to "closed" without even seen what might be possible for selling their practice. The good news is it can be done - but the challenge is that selling a law practice is very different than selling almost any business out there. We sit down with law firm exit strategist Roy Ginsburg to talk about the options you might have when the time comes. Hosted on Acast. See acast.com/privacy for more information. | |||
| 02 Jun 2020 | Why Fear of Success Is More Dangerous Than Fear of Failure | 00:12:13 | |
Did you know that 70% of lottery winners end up broke within a year? Most attorneys have seen clients come upon a windfall - some lose it and some don't. What if your marketing was the same way? We go into how fear of success can sabotage your growth efforts and what you might be able to do about it. Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Jun 2020 | How to Beat Procrastination for Yourself, Your Staff, and Your Clients | 00:18:14 | |
One of the biggest differences we've seen in the most successful firms we work with compared to newer firms is the speed at which they move forward. My theory on this has to do with procrastination, the fear of failure and the fear of not knowing what do do next. I go over a framework for overcoming procrastination for yourself as well as how to address it in your staff and even in your clients. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Jun 2020 | Getting Leverage on Outsourcing with Jaclyn Foster | 00:36:46 | |
Resource Links:
The Coronavirus pandemic has certainly brought to light the need for changes in the workplace. People are now evaluating the nature of their work and how remote work plays into this. For some, remote work or freelance work is a space that’s all too familiar. It is where they have built a stable position in and where they thrive. Our guest today is one such example. Today, we chat with Jaclyn Foster, owner of Jaclyn Foster Paralegal Services, about how she got into providing senior level freelance paralegal services, the cost savings she offers, and impact her work has done in the legal space. If you’ve been considering making a shift towards remote work then this episode is worth the listen. We’ll be talking about:
About Our Guest: Jaclyn Foster is the owner of Jaclyn Foster Paralegal Services. Her company serves small law firms and solo practitioners by offering freelance paralegal services. She has helped multiple firms across the nation, including freelancing for a Supreme Court candidate. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Jun 2020 | Scaling Your Profitability Without Scaling Your Hours (or Your Staff) with Moshe Amsel | 00:29:33 | |
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Billable hours is the accepted and widely known way for law firms to make money. In essence, lawyers are being paid for their time. However, this way of making money puts a limit on the revenue a firm can make. Online businesses have become widespread in our time. Adapting this platform into the law industry opens up opportunities for firms to scale without putting in more hours. Today, we have a repeat guest, Moshe Amsel, who talks about pushing the boundaries in the industry, the digital information courses lawyers can create, and their benefits. We also talk a bit about the gray areas surrounding advertising and ethics, plus more. Learn how you can create more business for your firm by tuning in to this episode. We’ll be talking about:
About Our Guest: Moshe Amsel is the host of the Profit with Law podcast. He is also running the Law Firm Growth Summit, which is a virtual conference where 30+ law firm experts share their insights and strategies for growing and profiting from your law firm business. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 30 Jun 2020 | Is Google Really Looking Out For You? | 00:12:31 | |
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Google makes its money from online advertisers. So it’s safe to assume the changes they make will benefit advertisers. Right? It turns out that isn’t always the case. While the big platforms do need to maintain a good advertiser experience overall, occasionally decisions are made where individual advertisers are thrown under the bus in changes that are likely to move the stock price up. You have to break a few eggs to make an omelette, so to speak. But with the right knowledge you can make sure your shell stays intact! Is Google really looking out for the little guy? Join me in today’s podcast as we dive into the dark side of Google AdWords. We’ll be talking about:
About Our Host: Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Jul 2020 | The Automated Estate Planning Practice and How to Break Records in a Pandemic with Jeff Katz | 00:31:43 | |
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For most practices, facing your clients personally is a necessity—booking appointments, making presentations, taking case notes. While all this was possible before the pandemic, the dynamics have certainly changed after it. Documenting was challenging enough before the pandemic even began. You have to customize each and every case note to create a personalized feel to it despite being so time-consuming. Imagine how hard it only got after the pandemic. Well, what if there is a way for you to kill two birds with one stone? How? Automation. In today’s podcast episode, we have Jeff Katz from JDKatz Attorneys at Law to discuss with us the compounding effect of automation and how it can make your job as a lawyer so much easier, especially during the pandemic. Tune in to today’s episode and prepare to be amazed. We’ll be talking about:
About Our Guest: Jeff Katz is the managing partner of JDKatz Attorneys at Law. He is also the co-founder of Beyond Counsel, LLC dedicated to helping private practices improve their processes and systems. His success as a tax and business attorney has grown exponentially over the years and is devoted to evolving his practice to better suit the client’s needs. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 14 Jul 2020 | How To Make Your Intake Staff Your Secret Weapon | 00:15:30 | |
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Your front line intake staff can be your biggest asset or your worst nightmare. But it’s pretty easy to know which is which, right? When you ask an employee if they have your business’ best interest at heart, most of the time you’ll hear “Yes.” After all, what employee would want their source of income to fail? However, that’s not always true. Between having to work overtime to chase leads and eating dinner with their family, people will always choose to spend their valuable time with their family. Whether or not your firm gets five more clients, they’ll still be getting the same paycheck as they did last month. But do you think they’ll still be thinking that way if you start giving out incentives? Join me in today’s podcast episode as we get inside your intake staff’s head and learn how to find and empower A-players and transform your intake staff into your secret weapon! We’ll be talking about:
About Our Host: Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Jul 2020 | The Matthew Effect for Law Firms — How Success (or Failure) can Build | 00:17:54 | |
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When trying to make a lot of money for your practice, it only makes sense to accept whoever walks in the door, right? That couldn’t be more wrong. Ironically, in an effort to make more money, you’re actually setting yourself up to lose more money. At the end of the month, you’ll only manage to pay your bills by the skin of your teeth. And that vicious cycle of scarcity can go on and on unless you decide to break it. Stop selling yourself short and join me in today’s podcast as we talk about the abundance mindset and how you can use that to push yourself back to the virtuous cycle. Break yourself free and set yourself up for abundance by listening to this episode. We’ll be talking about:
About Our Host: Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Jul 2020 | Rent Relief, Getting Back to the Office, and More with: Adam Collins | 00:27:09 | |
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As 2020 has passed its half-year mark, COVID continues to wreak havoc and a lot of people are forced to come up with creative solutions to adapt to the situation. The commercial real estate, specifically, has been severely affected by the pandemic. After all, who wants to pay rent for office space that they are not occupying? In these times when we need to make the most out of our under-utilized rent and office space, we need key people who can best negotiate our lease terms and conditions for us, and make critical real estate decisions. Now, who else best fits the description other than your real estate broker? In this week’s podcast episode, Adam Collins, managing director of MGA, joins us to discuss the commercial real estate market, what their clients’ current situations are, and what measures are taken to ensure safety in the workplace as the world is slowly getting back on its feet. Gain incredible insight into commercial real estate during a global crisis by listening to this episode now! We’ll be talking about:
About Our Guest: Adam Collins is the Managing Director of MGA, a real estate consultancy that specializes in tenant representation. He helps clients make the most flexible lease terms that’ll help their clients save money all while getting the office space they want and need. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Aug 2020 | Frame Control and Closing the Consult | 00:19:11 | |
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We often think of closing sales as something hardcore, complicated, and aggressive. But does that really hold true most of the time? The key to closing sales calls is by making your clients feel comfortable in the conversation. And the key to steering that conversation towards comfort is by being in control. So how do you make sure to maintain control? That’s what we’re here to find out in this episode as we talk about why you need to help your clients make the best legal decisions and how to direct your clients towards those decisions. Grow your close rates exponentially by tuning in to this episode now. We’ll be talking about:
About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 11 Aug 2020 | Build YOUR Dream Practice (Not Someone Else’s) with Ali Katz | 00:50:28 | |
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You must be thinking to yourself, “I’m not one of the biggest players in town and therefore, I should only charge this much.” But do you really have to sell yourself short? We spend too much time in our practice that we fail to realize the positive impact that we are making in the community and the importance of what we do to our clients’ lives. However, in order to play on the same field as the big names in the law industry, you should understand that you are definitely worth more than just a signature on the paper. In this week’s podcast episode, Ali Katz joins us to discuss current issues in traditional estate planning, how to make sure you don’t devalue your services, and how to determine the kind of direction you want your practice to take in order to live the practice of your dreams. Level up your practice today by tuning in to this episode!! We’ll be talking about:
About Our Guest: Ali Katz is the CEO of Eyes Wide Open Life. She is also the founder and CEO of New Law Business Model, a company that assists lawyers in identifying what the next step should be for their practice depending on where they want it to be using three different practice models. Being in the business for more than ten years, she has helped many practices build the practices of their dreams. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 18 Aug 2020 | Demystifying Lead Quality - and What Big Practices Know That Small Practices Don’t | 00:25:40 | |
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It’s no mystery that high-quality leads make easily closed deals. But sometimes what’s easy for right now can make it more difficult when it’s time to scale your business. More often than not, small practices avoid “low-quality” leads in pursuit of “high-quality” ones that have better conversion rates. But oddly enough, big practices in the same practice area investing in the same marketing channels as small ones can build their business on leads that a small firm would toss out. What is the big secret? In today’s podcast episode, we’ll help clear the fog on the bizarre mysteries surrounding leads and how you can use it to make client intake better. Let yourself in on the secret by tuning in to this episode now. We’ll be talking about:
About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 25 Aug 2020 | Strategy Over Tactics With Brant Schlieffer | 00:42:20 | |
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There are bad lawyers, and there are good ones. But does doing well in the legal market really just involve skills and expertise? You can be the best lawyer in the world and not have a single client walking through your door. Conversely, you can be an average joe and score yourself tons of them. So what is it about some practices that make them do better than others? The secret will be revealed today as we talk with Brant Scheifler, Founder of Automatic Outreach, about the fishing analogy, why you should also prioritize client acquisition, what the three Ms of marketing are, and what they mean to your practice. Tune in to this episode and start hooking the right clients! We’ll be talking about:
About Our Guest:Brant Schlieffer is the Founder of Automatic Outreach, a team of SEO experts who have helped companies increase their profits exponentially. Based in North Carolina, people from all over the United States have reached out to him for his online marketing expertise. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 01 Sep 2020 | 7 Lessons I Learned from Training with the Michael Jordan of BJJ | 00:28:40 | |
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Most of you might wonder why people always go back to martial arts despite getting sprains and muscle tears a couple of times. After all, when looking at it from an observer’s perspective, having multiple fractures and passing out on the ring seems pretty painful, not to mention traumatic. However, what most people don’t realize is that martial arts is not just about broken bones or winning matches. It’s about picking up some valuable lessons along the way, coming up with the best techniques, and harnessing them to boost your business strategies in an ever-changing environment. In this week’s podcast episode, I’m here to share with you the important lessons that I have learned while training with the Michael Jordan of Brazilian Jiu-Jitsu, Marcelo Garcia, and how you can use them to improve your marketing tactics. Refine your strategies by tuning in to this episode now! We’ll be talking about:
About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 08 Sep 2020 | Do You Have to Wait Until You Pay Off Law School Debt to Start Your Firm? With Travis Hornsby | 00:29:11 | |
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Having student loans is an inevitability that most Americans, and almost every newly minted JD, will face. But it doesn’t have to spell the end of your dream practice if you know how to work around it. Setting up shop while trying to pay off their loans is a massive financial burden that no one would want to deal with. As a result, people often postpone their dreams, get married, have kids, and then one day, realize that they’re nowhere near their initial goal. Well, that doesn’t necessarily have to be your reality, too. Today, we’ll find out how you can manage to pay off your law school debt without having to kill your dreams with Travis Hornsby, a CFA professional and Founder of Student Loan Planner. We’ll help you change your perspective on student loans and discuss how you can start working on your practice even if you’re fresh out of law school. Take one step closer to your goals by tuning in to this episode now. We’ll be talking about:
About Our Guest:Travis Hornsby started off as a bond trader and saw potential in the student loan planning business in October 2016. He is the Chief Student Loan Planner at Student Loan Planning. Being a Chartered Financial Analyst and an experience Excel programmer, he has created a model where people can pay off their student loans while saving money at the same time. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 15 Sep 2020 | 3 Biggest Misconceptions That Keep Attorneys from Making a Return on FB Ads | 00:18:08 | |
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When entering a new domain, going to the top of the food chain for advice is usually the right thing to do. But what if the experts you’re following are playing a completely different game? When trying to run ads, many attorneys fall into the misconception that bigger advertisers make better decisions. However, the challenges we’ve had to overcome for attorney campaigns we’ve run were not what we expected to find, and they go far beyond shelling out money just to reach your target audience. Today, I’ll be busting three misconceptions around Facebook ads to help you increase your client base and ultimately drive revenue to your practice. Cut back on those unnecessary spending and tune in to this episode. We’ll be talking about:
About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 22 Sep 2020 | Adding 13 Employees in the Pandemic with Elise Buie | 00:39:36 | |
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Like most other businesses, law firms did not see the pandemic coming. Many law practices were forced to cut back on expenses, leaving so many paralegals, associates, and other legal professionals jobless. With everything that’s going on, growing your business sometimes sounds all too hopeless! While increasing your employee headcount amidst a pandemic sounds counterintuitive, some enterprising practice owners have been able to use it as an opportunity to scale. So what can you do to ensure your practice’s growth even in the heat of a global crisis? We’ll find out today as Elise Buie, Founder of Elise Buie Family Law Group, shares with us how her big shift into the remote workspace in 2015 made a compounding effect on her practice 5 years later. We also talk about the importance of getting the right people to work with as well as the importance of building rapport in a remote setting. Don’t let a crisis go to waste. Tune in to this episode! We’ll be talking about:
About Our Guest:Being in the law business for more than 5 years, Elise Buie is continually advocating for children’s best interest in high-conflict divorce situations. She is the owner of the Elise Buie Family Law Group based in the Greater Seattle Area. Her decision to go virtual when she started her practice has proved to be a great one and she has since continued to scale her business, helping both paralegals and clients along the way. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Sep 2020 | When Problems Don’t Stop Coming In Your Law Firm | 00:09:18 | |
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Is enhancing your marketing campaign all it takes to solve your client intake issues? A lot of attorneys subscribe to the idea that marketing is the panacea to any lead conversion issues their firms may meet. But when they set their plans into motion, they unearth problems they never knew they had in the first place! Alarming, it may be, but is it a bad thing? Or a good thing? A life without problems is simply time moving forward. You can either let those problems cripple you, or use it to your advantage. And today, that's what we're here to discuss as we talk about problems your law firm may encounter and more! If you're interested in taking a mindset shift around your law firm's problems, then grab your pens and take notes as you tune in to this episode! We’ll be talking about:
About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 06 Oct 2020 | How to Become a Content Creation Machine with Russell Knight | 00:27:59 | |
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In today’s legal industry where everyone else seems to be doing the same thing to gain traction in the market, what else can you do to stand out and outperform your competitors? Nowadays, law firms make use of traditional lead generation methods to gain more clients. They either tap into lead generation services, reach their audiences through paid advertising, or get referrals from friends, families, and previous clients. However, if every other attorney in the next mile is doing exactly the same thing as you, chances are, you’ll either perform in exactly the same way as small law firms or perform poorly when big practices are present in the area. Did you know that you can do something different to be well-known in the community? Russell Knight from RDK Legal shares with us how he was able to top the family law search results in both Chicago and Florida. We’ll also be hearing his interesting story about how he got into the practice and what catapulted him into the success story that he is today. Choose to be different today than be part of the normal tomorrow. We’ll be talking about:
About Our Guest:Starting his journey as a computer programmer, Russell Knight found his calling in family law. Working in a small law firm, he decided to move away from it and start his own practice, becoming a premier firm in the Chicago area specializing in family law, divorce, child support, and child custody. Continuing to grow his business for the next decade, he had extended his practice all the way to Naples, Florida. He also writes legal content twice a week and enjoys researching family law topics in both Chicago and Florida. You can get in touch with Russel through his email. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Oct 2020 | Listener Mail: What Should You Say When a Prospect Only Asks You for Your Price? | 00:15:29 | |
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Every law firm gets prospects who call and ask us how much you offer for your service and then disappear without a trace. As confusing as it is, we can’t help but ask ourselves, “Is there any way these calls can be anything but a waste of time??” It’s tough to keep answering phone calls from price shoppers and not get anything from them. But by framing the right questions, you’ll be getting those prospects to open up to you in no time. Today is a special episode as I answer a question from one of our listeners that many may have been thinking about but few really know how to address: dealing with price shoppers. In this episode, you’ll learn what to say to your prospects and how to say it that will set your practice apart from the rest of the competition. Capture and convert that cold lead by tuning in to this episode! We’ll be talking about:
Price Objection Handling Script:“So I’ll give you a classic attorney answer and say, it depends. Ultimately, we really want to get the right plan for the right person. So, do you mind if I ask you a few questions about your situation so I can let you know what I think would be the best for you? Do you own a house or property? Do you have any minor children? Are you married? Do you have a second marriage? Do you have any children from a prior marriage? Are you self-employed? Or do you own a business?” About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 20 Oct 2020 | Building a Fully Automated Law Practice with Jonathan N. Feniak | 00:41:47 | |
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Is it really possible to run a fully automated, fully remote law practice without compromising some of its most important aspects? Lawyers need to be good at building rapport with their clients, and that’s easy when you get to meet clients face-to-face. But building rapport and trying to win clients over the phone is a different story. In this day and age, plus given the situation we are in right now, most people would rather do transactions at home without the need to commute and becoming fully automated may just be what your practice needs. You might be surprised to find out how much traction you can gain by doing so! Today, we’ll learn about how you can scale your practice by automating your process with Partner of Colorado Online Attorney and Cloud Peak Law Group, Jonathan N. Feniak. We’ll also talk about what you can do to avoid the tricky trap of scope creep. Let’s take a deep dive into going virtual with your law practice. Tune in to this episode now! We’ll be talking about:
About Our Guest:Jonathan N. Feniak is a Partner at Cloud Law Peak Group and its subsidiary, Colorado Online Attorney. He has a wide array of experiences including corporations, estate planning, limited partnerships, real estate, etc. Based in Denver, Colorado, he has also co-founded the Colorado Investment Group which has been in business for more than 11 years. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 27 Oct 2020 | How to Charge What You’re Worth With Value Based Pricing | 00:13:44 | |
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Most service providers, especially up and coming lawyers have difficulty ranging the fees for their services because of a particular toxic mindset. This mindset traps an individual into thinking that their worth is always tied down to the amount of effort they pour into it. However, that kind of thinking needs to end. Today, I’ll talk about how to frame situations and perspectives properly, especially when it comes to providing the right value for your legal services. Also, we’ll go into the details on why it is not a wise decision to fixate your value on your hours. People pay you for your expertise and not specifically your hours. If you are still in the dark and can’t decide on the worth of your services, listen to this episode today! We’ll be talking about:
About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 03 Nov 2020 | Focus to Scale With Gary Winter and Rikki Walther of Lawvex | 00:48:41 | |
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Intake strategies vary for every type of service. And promoting your law firm’s services can be quite challenging, especially when it comes to tracking down leads and converting them to actual clients. In today’s episode, we will discuss how Lawvex successfully came up with a holy grail marketing strategy and how it affected the growth of their business. Together with Gary Winter and Rikki Walther, we will discuss the company’s philosophy when it comes to reaching out to their prospects and how they take care of their referrals. If you are looking for ways to build your law firm’s reach and network, you can learn a thing or two from today’s episode. Tune in today! We’ll be talking about:
About Our Guest: Gary Winter is the CEO of Lawvex. Winter is a lawyer by profession but with Lawvex, he focuses on handling the business side of the company. He founded Lawvex with a premise that law should be less frustrating for clients, lawyers, and staff. Rikki Walther is an experienced intake coordinator of Lawvex. With an educational background of paralegal studies, Walther fits right in with Lawvex. She is responsible for the initial contact and follow-up of the client. With her work in the front lines, she is one of the main pillars of the marketing strategies of Lawvex. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
Hosted on Acast. See acast.com/privacy for more information. | |||
| 10 Nov 2020 | Are You a Monopoly or a Commodity? Playing Against Competition (and How to Avoid It) | 00:13:56 | |
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Game theory is fundamental in the field of economics as it keeps track of how players or elements interact with one another in particular situations. This model is also extremely useful in consumer services. In today’s episode, we will talk about the importance of acknowledging the fact that every service provider is part of a large competition. We will also discuss the presence of game theory in the process of raking in clients and how a certain way of thinking is going to affect our overall approach towards a possible client. Intrigued about how an economic concept fits right into growing the network of a law firm? Listen to today’s episode now. We’ll be talking about:
About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 17 Nov 2020 | Looking Outside of the Legal Industry to Innovate with Tony Guarnaccia | 00:31:16 | |
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Have you exhausted all of your legal marketing efforts and resources but still couldn’t find any method that improves your client intake? Well, maybe it’s high time to think outside the box and check out what’s working for other industries. This week, learn how you can be different from the rest of the competition with Small Business Growth Strategist Tony Guarnaccia. Find out more about what you can do when you are strained for resources, and also learn how you can overcome the global financial crisis happening today! Break the mold with your marketing strategies by tuning in to this episode now! We’ll be talking about:
About Our Guest:Being in the marketing industry for over 20 years, Tony Guarnaccia has become the best growth strategist in his field. He is the Founder and Owner of Big Fish Results, a digital marketing agency that helps small businesses grow and succeed. Starting out as an E-Commerce Cake Shop, he has then grown his company, serving large-scale businesses and Fortune 500 companies such as Microsoft and IBM. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 24 Nov 2020 | How to Make the Holiday Months Your Biggest of the Year | 00:10:49 | |
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It’s the most wonderful time of the year, isn’t it? Thanksgiving, Christmas, NYE are on the horizon. The weather is colder, people are merrier and businesses are taking advantage of the season by taking some time off. After all, holidays are usually a time when there’s less client intake, downturns usually happen, and incomes shrink. Business owners think it’s probably not a great time to do business. So they hit “pause”. But I’m here to tell you that’s not the case. The holidays can be your shining opportunity to make it big this year. I’ll tell you why you shouldn’t hit pause on your business this holiday season. In this week’s podcast, I’ll explain why you should keep your doors open while everyone else is taking a break. We’ll also cover some tactics that you can use to make the season worth your while. We’ll be talking about:
About Jan:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 01 Dec 2020 | How the Rainmaker Mindset Limits Growth with Brian Kennel | 00:40:26 | |
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Do you have a rainmaker in your firm? Or if you don’t like that word - someone who’s responsible for bringing in the lion’s share of new clients or high-ticket clients. Sounds like a rainmaker is great to have, right? Well… it’s not that simple. Brian Kennel of Perform Law joins our podcast for a second time to make a case against the rainmaker mindset. He argues putting too much emphasis on serving individual rainmakers can be a potential tumor for the firm and can actually limit business growth. In this week’s podcast, Brian talks about the rainmaker mindset, how it can negatively affect overall growth and what you should do instead. While listening, you’ll learn how to adopt a new mindset approach that encourages the overall growth of your firm. Bingo. We’ll be covering a lot of ground in this episode, so tune in now! We’ll be talking about:
About Brian:Brian Kennel is the Lead Adviser to Perform Law, which helps law firms and managers make management decisions quickly. He has over 30 years of experience in law firms and shares his expertise with clients who need insightful analysis and business advice in management and finance. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 08 Dec 2020 | What We’ve Learned Running Over 2000 Estate Planning Webinars in the Last 6 Months | 00:20:17 | |
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Webinars have existed for more than ten years. It is a proven effective marketing tool when selling information products and services. But, as all tools do, it does not deliver the same results for all kinds of users. Taking the experience of Ken as an example, we discuss on today’s episode, how webinars may not be beneficial for certain kinds of businesses. In today’s episode, we talk about how overexposure of your advertisement materials result in your consumers’ ad fatigue which eventually leads to low turnover of leads. I’ll also discuss how a firm’s tools depend on its focus and revenue. As a matter of fact, certain practice areas gain more from webinars than others. Also, we’ll be touching on some trends and challenges for first-time webinar users and how to deal with them effectively. Know more about our experience with webinars and the benefits we got from investing in it by listening to today’s podcast episode! We’ll be talking about:
About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 15 Dec 2020 | The State of SEO in 2020 with Chris Walker of AdvocateSEO | 00:34:02 | |
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SEO has changed a lot in the last few years. As a search engine, Google is smarter and more advanced now than ever before. Which means the same old tactics that used to work for SEO won’t work anymore. You’ve probably heard that getting on the first page of Google results is possible. But of course, it takes some work. And consistency. And… magic? It all seems so complicated. At least that’s what some ‘SEO pros’ will tell you… But with the right strategy, SEO can still be an effective (and relatively straightforward) tactic for law firms. In this week’s podcast, Chris Walker of AdvocateSEO, who brings over 17 years of SEO experience to the table, breaks down what you need to know about SEO. We delve into how to create a successful SEO strategy in 2020 and beyond. In the podcast, Chris reminds us that the end goal of any firm’s SEO practices should be on par with Google’s goals. While listening, you’ll learn:
Today’s podcast is packed with value that will help you grow your firm, so tune in now! We’ll be talking about:
About Our Guest:Chris Walker is hailed as the number 1 executive to follow in the law firm SEO space. With his 17-years worth of expertise in the SEO business, Chris has seen small and big-time clients gain more profit through organic search traffic. Together with his company, AdvocateSEO, they provide services, such as search engine optimization, lead generation, and social media marketing among many others. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 22 Dec 2020 | Breakthrough Moments – Your First ROI on Marketing | 00:18:37 | |
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In my first-ever sales job, my sales manager used to tell me, “Never use the word cost.” Instead he told me to always say “investment.” Cost essentially became a dirty word. I didn’t think too much into it at the time - it seemed like a small distinction. All I knew is that it seemed to work in my sales calls. But looking back, it had more to do with my success in business than I ever imagined Many law firms try and fail to get their first ROI on marketing. Unfortunately, many firms view marketing with a cost mentality. And these are the ones that don’t see a return. I see this failure as less of a coincidence and more of cause and effect relationship. In today’s episode, we explore how your choice of words can have a big impact on your mindset. And when it comes to achieving ROI, your mindset is everything... In this week’s podcast, Jan Roos, founder of Casefuel, argues that treating your marketing dollars as a cost — and not an investment — sets your firm up for failure. Jan breaks down these two mindsets and highlights the importance of adopting the right one for increased ROI. We’ll be talking about:
About Our Jan:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Dec 2020 | The Seven Figure Practice Roadmap with Kristen David | 00:35:35 | |
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Want to grow a million-dollar-plus law practice? If you’re like most attorneys, your answer is an enthusiastic, “Yes!” Which is typically followed immediately by: “But I don’t know how...” Some firms are able to set a goal and figure out the “how” later. It’s possible some just get lucky. A firm may score that one client that makes all the difference - but these firms are often the exception rather than the rule. And if they do get lucky, what are the chances they could recreate their success a second time? In this week’s podcast, special guest Kristen David of Upleveling Your Business, shares how she built and sold a 7-figure law firm — not just once, but multiple times. In this episode, Kristen talks to how she developed a repeatable process for success. She discusses how she was able to break down one big goal into manageable pieces, and the importance of building the right systems to achieve your goals over and over again. We’ll be talking about:
About Kristen:Kristen David, a former trial lawyer and partner who went from working 85 hours a week and taking home way too little money in her law firm, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. Kristen is the owner of Upleveling your Business, a company that helps busy business owners build systems by implementing policies and procedures the Fast Track Way. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Jan 2021 | Where the Agency Model Doesn’t Work (and Where It Does) | 00:16:30 | |
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If you want to grow your firm, you know you need to step up your marketing efforts. But if you don’t have the know-how or the time to do it yourself, what should you do? Some firms opt to hire in-house, while many others turn to outsourcing. Marketing agencies can be a great option. And for good reason — they can provide a ton of value and often deliver results and outcomes beyond expectations. But they don’t work for everyone… In this week’s podcast, Jan Roos, founder of Casefuel, takes a look at the agency model and discusses where they fall short and where they excel. He also discusses why it’s key to have a specific process to get predictable results, as well as the importance of time to results. We’ll be talking about:
About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 12 Jan 2021 | Automating Intake and Leveraging LinkedIn with James Viola | 00:40:08 | |
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Want more leads? Of course you do. To get them, many firms and agencies will tell you to leverage online platforms like Google and Facebook. And once those leads come in, how you should develop a solid intake process to encourage those prospects to move to the next level. But what if there is a better way to grow your law firm by doing things a little differently? In this week’s podcast, James Viola of Family Law Accelerator explains how he takes a different approach when it comes to leveraging leads and creating an effective intake process. James discusses how you can grow your firm by leveraging LinkedIn and why you should use an automated intake process to increase your chances of success. While his agency mostly focuses on family law, he shares how these methods can work for any type of attorney. There’s much more to learn in this episode about scaling your practice, so tune in now! We’ll be talking about:
About James:James Viola owns The Family Law Accelerator, an agency which helps family law practitioners to accelerate their law firms and practice. He currently runs a program that allows law firms to thrive by introducing them to an automated system that actively engages with new and existing clients. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Jan 2021 | What you need to know heading into 2021 with Moshe Amsel | 00:36:27 | |
Resource Links: Whether the pandemic situation ends tomorrow or in a year, consumer behavior around hiring an attorney has changed and may never come back. With the New Year in full swing, many law firm owners like you are setting themselves up for success and this year more than ever there is an opportunity to change things to move up the ranks in their market. Learn what's going on right now and learn about the upcoming Law Firm Growth Summit to set yourself up for success in 2021 and beyond! About Moshe:Moshe Amsel is the host of the Profit with Law Podcast and the Law Firm Growth Summit. He helps law firm owners grow their practice with a focus on creating generational wealth. Moshe has 20 years experience in the IT industry as a business executive. He has extensive experience in Sales and Marketing, having closed over $30 million in sales in a single year. He currently owns an accounting practice, DreamBuilder Financial, where he helps clients with business advisory and tax strategy services. Hosted on Acast. See acast.com/privacy for more information. | |||
| 19 Jan 2021 | Lessons Learned from Starting an ISA Team | 00:13:52 | |
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If you’re a small or solo estate planning practice or elder law practice, this episode is a must-listen! At Casefuel we’ve been able to master a lead generation process for our clients... But when it comes to small and solo firms, we see them encountering the same problem again and again: Lacking the time and resources needed to follow-up with new leads - aka the inability to make outbound calls. So many turned to a third-party solution to bridge the gap… but struggled to get consistent results. So we worked to create a better solution. In this week’s podcast, Jan Roos explains why we created an ISA (independent sales associate) team and how hiring an appointment setter can be a godsend for small practices. Jan discusses why you need a different technique for inbound and outbound calling, the main problems firms face when working with third-parties and how to make an ISA team work for your firm so you can continue to scale — up to a 10x improvement! — without hiring. While listening, you’ll learn:
We’ll be talking about:
About Our Host: Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 26 Jan 2021 | Running Human Resources Like Big Law, Even if You’re Small with Laura Tolhoek | 00:41:40 | |
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We’ve heard the word brand so many times. You’ve gotta have a brand for your business. You gotta have A, B, C. When we think of big companies like Southwest Airlines, Target and Starbucks, we know about their consumer brand - but what about their employee brand? These companies are examples of organizations that have done a great job of cultivating a strong employee brand, aka a brand that employees want to work for. And if you’re thinking to yourself, I’m a small business, why do I need to cultivate an employer brand? Well, for one, you as a small firm are competing for the same top-talent as your larger competitors. And to be able to sell yourself to talented individuals, you must be able to know who you are as a small business. You already have a company culture whether you know it or not, and your culture could be hindering you from attracting and keeping the employees you want. In this week’s podcast, Laura Toelhoek of Essential HR joins us to talk about how to run your human resources department like the big dogs, even if you’re a small firm, so you can attract and keep the employees you need. In this podcast, Laura dives into the building blocks you need to build a good employee culture and the importance of having a structured employee development process for long-term success. You’ll also get access to Laura’s brand-building checklist for small businesses. About Laura:Laura Toelhoek is a Certified Human Resource Leader (CHRL) and the proprietor of Essential HR. For the last 15 years, she has blended sound HR practices with her pragmatic approach to improve business performance. She now leads a team of HR professionals that navigate complex HR situations with managers, help guide decisions, and instill confidence with actionable steps. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 02 Feb 2021 | A "Woo-free" Discussion on Why You Get What You Put out in Life and Business | 00:14:44 | |
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The old saying goes, what you see is what you get. If you feel negative one day, you’ll only see negative things around you - your staff is lazy, your marketing isn’t working or that every salesman is trying to pull one over on you. If you’re feeling positive, you may actually notice the roses - and maybe even stop to smell them. But is this adage true when applied to things like business success? Or is this just another woo-woo belief with no scientific backing? If you hate woo-woo stuff, but can also accept the fact that some people benefit from it - this episode has an important takeaway for you. Today, Jan dives into the psychological concept of information theory to explain that you really are in control of what you see - and your success can be determined by your perception of one key area. In this woo-free discussion routed in psychology, you’ll see that the prover really does prove what the thinker thinks. About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Feb 2021 | Using Nota to Automate your "Defense" with Paul Garibian | 00:20:50 | |
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On the pod, we usually talk offense (how to grow your business), but... Today we’re talking defense and how to protect your firm. Because all the marketing, intake and hiring you do as a firm won’t matter if you’re at risk of getting disbarred. As you probably know, most states require lawyers to keep an IOLTA account. Managing IOLTA accounts can get a bit hairy. And if your recordkeeping leaves a lot to be desired, you could be at risk of getting audited - or worse. Could smart tech be the solution? In this week’s podcast, Paul Garibian, president of Nota, joins us to discuss how firms can take advantage of tech to make trust account management seamless and efficient, while also decreasing their compliance risk. He also shares why he thinks it’s important to work for a mission-driven business. There’s much more to learn in this episode about protecting your firm, so tune in now! About Paul Garibian:Paul Garibian is the President of Nota, and has over 18+ years of experience in the fintech industry. Connect with Paul at paul@trustnota.com. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Feb 2021 | Logic, Emotion and Getting People to Take the Next Step | 00:14:20 | |
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In business, we are always working to influence the decisions of others. When you ask someone to become a client and sign on the dotted line, you present them with two options: Take the desired action (sign) or don’t. Unfortunately, the highly-logical arguments you are trained to present to judges in court, won’t work with prospects the same way it does with judges and juries. Humans are not logical creatures... We seek pleasure and avoid pain. So, how can you use this knowledge to influence others to take the action you want them to take? Today, host Jan Roos explores how something as simple as the presentation of information can affect the decision-making process. He shares how a few simple tweaks can improve your ability to positively influence the decisions of others - so you can master the art of influence. About Our Host:Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Feb 2021 | Breaking the Burnout Cycle with Dr. Sharon Grossman | 00:39:12 | |
Breaking the Burnout Cycle with Dr. Sharon GrossmanResource Links:
Sometimes it feels like work just keeps going and going. Our homes are now our offices, and working from home means mentally we’re always at work. So, if you found the past year particularly stressful - you’re not alone. Google has seen a sharp rise in the search term ‘burnout’ as many of us are struggling to cope with our usual work responsibilities amidst a pandemic, among other things. It’s probably no surprise that this risk of burnout is particularly high among lawyers… Working long hours and working in high-pressure situations often equates to chronic stress. With enough chronic stress, attorneys are left feeling overworked and tired. Struggling to focus while carrying the heavy burden of mental exhaustion. So they work more hours to get everything done, which just leads them further down the burnout cycle… Again and again. But what if you could break the burnout cycle without quitting or changing jobs? Today, psychologist Dr. Sharon Grossman joins us to talk about how stress manifests itself into burnout and explores how to identify burnout from symptoms. In this value-packed episode, Dr. Grossman talks us through the stages of burnout and explains how she uses mindfulness to help her clients escape the burnout trap. About Dr. Sharon Grossman:Dr. Sharon Grossman is a Licensed Psychologist, Coach, and Speaker who specializes in working with lawyers, medical doctors, and other professionals in high-pressure careers. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 02 Mar 2021 | The common law firm model that is almost guaranteed to fail | 00:12:57 | |
The Common Law Firm Model that is Almost Guaranteed to FailResource Links:
As a consumer - what do you look for when you buy? When it comes to choosing toothpaste, a plumber, a new smartwatch or something else… It’s likely you’ll gravitate towards a product or service that combines decent quality with a fair price. It’s a no-brainer. We avoid overpaying for something we can get cheaper elsewhere. Except... ...when we have a compelling reason to spend more on a product. We spend more for the promise of quality (think Apple). And we pay extra for the promise of a superior experience (staying at the Hilton vs. the Motel 8). In other words, the promise of “better” is the key to profitability for many products and services. Better is worth more. And it should be no different with law firms. In fact, if you want to survive in the long-term - your law firm must be better. Today, host Jan Roos discusses why this common law firm model is attractive in the short-term - but can have devastating effects in the long-term. Using real-world examples, he demonstrates the one thing firms can do now for future success. About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane, which talks about PPC lead generation, a technique used to generate client leads for big and small practices If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Mar 2021 | Why You Need SOPs to Scale with Owen McGab | 00:39:34 | |
Why Your Firm Needs SOPs for Rapid Scale with Owen McGabResource Links:
I want to 5x my clientele in the next year… I want to hit 7-figures in revenue before 2023…. If your goal is to scale your firm quickly, any new employees (permanent or outsourced) must be able to hit the ground running. If you don’t see the results you want, you may think the issue lies within individuals. In reality, the problem probably lies elsewhere... Think back to the last time you hired someone new:
If so, your firm is likely experiencing growing pains - pains that will only amplify with rapid scaling... But to avoid the most common problems that stunt growth and affect your bottom line, there is a solution you can put in place now. Today, Owen McGab joins us to talk SOPs. He shares how his personal experience in the business world inspired him to create SweetProcess - and why firms need processes to scale. While listening, you'll learn:
About Owen McGab:Owen McGab is the CEO and Co-Founder of SweetProcess, an intuitive business process management software. SweetProcess empowers executives and employees to collaborate on processes and policies. Resources Mentioned:
If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Mar 2021 | Everyone wants to be the leader in their market - few are willing to do the work | 00:17:24 | |
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In a previous podcast, we explored the pitfalls of a common law firm business model (take a listen before diving into this episode, but here's the main takeaway: competing on price makes you a loser; differentiation is key). --- What does bodybuilding and building a profitable law firm have in common? This quote sums it up well: “Everybody wants to be a bodybuilder, but nobody wants to lift heavya** weights.” Bodybuilder Ronnie Coleman was speaking about the dedication needed to succeed on stage, but this, too, can be applied to running a law firm. Many attorneys want to scale their practice to the moon. They want more clients, more profit and more time away from the office. But it takes a lot of work to build a scalable law firm that offers up this type of money and freedom. The sheer amount of hard work involved often stops firms in their tracks from even trying. Because like bodybuilding, it takes a lot of heavy lifting to build a stand-out firm. So, how can firms overcome the hurdles and discomfort of creating a highly-profitable firm — without losing motivation along the way? Today, host Jan Roos discusses how to push through the uncomfortable feelings that come with business growth. He shares the 3 major battles firms can expect to face — and how to overcome them. Resources Mentioned:
About Our Host:Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Mar 2021 | Why Initial Responsiveness is Critical for Law Firms with Maddy Martin | 00:36:45 | |
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A whopping two-thirds of people base their buying decision on how fast a business initially responds. That’s nothing to sneeze at. But between call inquiries, chats, texts, emails, and Facebook messages, it’s tough to always be on the ball. This rings true for law firms: over half of firms never respond to initial client outreach! It’s safe to say that’s a whole lotta missed opportunity. And oftentimes, responsiveness boils down to capacity. If you’re running a small firm, you’ve likely struggled to juggle everything... And you've likely watched parts of your business suffer because of it. But upping your responsiveness can transform your business. You can take on more clients, or just be choosier when the clients you work with. If you're thinking, But how can I find the time? this episode is a must-listen. Maddy Martin of Smith.ai knows what it takes to help a business grow. In today’s episode, she takes a deep dive into responsiveness and explains how it will give you a competitive edge. She shares how automation and delegation can help you improve your intake — and free up your capacity at the same time. There’s much more to learn in this episode about growing your firm, so tune in now! About Maddy Martin:Maddy Martin is the head of growth and education at Smith.ai, which provides integrated communication services for small businesses, including their virtual receptionist & intake service, live website chat, and text answering. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, lead conversion, email marketing, social media, SEO, affiliates, and event marketing (in-person and virtual). If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 30 Mar 2021 | How the 'Curse of Expertise' Could Be Losing Money for Your Law Firm | 00:12:58 | |
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“I felt like he was speaking another language...” “It went over my head….” “I don’t have a clue what she was talking about….” “It got lost in translation...” We all want to talk to someone who speaks our language. There are few things more painfully awkward than not being able to grasp what someone else is saying. Most of us avoid these uncomfortable conversations at all costs. But for many attorneys, speaking their client’s language is easier said than done. They may feel like they’re speaking plain, clear-as-day English. But their clients or potential clients hear gibberish. And it could be the reason attorneys hear potential clients say, ‘I’ll think about it…” so often at the end of consultations. These attorneys are falling victim to a common bias — and it’s costing them business. In today’s value-packed episode, Jan explores why overcoming this bias is a must for growing your firm. By the end of the episode, you may just rethink how you speak to your clients in the future. There’s much more to learn in this episode about growing your firm, so tune in now! About Our Host:Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 06 Apr 2021 | Knowledge Bombs You Need to Know from Legal ‘Millionaire Maker’ Ken Hardison | 00:43:14 | |
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Dubbed the "Millionaire Maker", legal OG Ken Hardison tells it like it is. With over 35 years of experience under his belt, he knows a thing or two about how to achieve success in the legal field. By focusing on ‘closing the gaps’ that are common in many law firms, and by emphasizing client success, he built (and sold) two highly successful law practices. But he didn't stop there. He also created an organization that helps attorneys build their own successful practices. (And he also somehow found time to author five books along the way.) If you desire to grow a more profitable firm, now is a perfect opportunity to learn from an industry expert. While we cover a lot of ground, one thing is for sure: Ken drops tons of knowledge bombs in this 45-minute episode… And you’ll definitely want to take some notes while listening. Today we'll discuss what Ken considers the number one gap in most law firms... why you should never compete on price... and why you should set behavior expectations for both clients and staff, plus much more. While he acknowledges that attorneys are trained to be skeptical, he reminds us that your clients are, too — and how to use that skepticism to your advantage. Ken also reminds us that it’s not bragging if it’s telling the truth. There’s much more to learn in this episode about growing your firm, so tune in now! About Ken Hardison:Ken has fought for people’s rights as a trusted personal injury lawyer for more than 35 years. He built one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers. Now, as founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Apr 2021 | The perils of "long tail" thinking | 00:12:03 | |
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Today’s new episode kicks off with a bold claim: SEO thinking has become the default lens that most attorneys view legal marketing. The problem? When SEO thinking seeps into other marketing domains, it can mean undesirable results. Many attorneys rely on SEO to get found. Unfortunately, there’s a slim chance of ranking for high-volume terms like ‘personal injury attorney’ (at least without a huge budget). So many opt for long-tail keywords. The hope is that many ultra-specific phrases will keep the organic traffic rolling in. In SEO, a long-tail mindset can work. But having this same mindset in other marketing domains brings can tank results... and can lead to a wasted marketing budget. In today’s episode, host Jan Roos discusses what makes up a "long-tail" mindset. He explores why this mindset doesn't work for two other popular marketing domains (hint: you've probably tried at least one of them). There’s much more to learn in this episode about growing your firm, so tune in now! About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 20 Apr 2021 | Everyone Wants to be a “Lawyer with a Life.” Here’s How One Attorney Did It with Jordan Ostroff | 00:45:47 | |
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Jordan Ostroff takes pride in being a “lawyer with a life.” But it wasn’t always this way. When Jordan first started out in his career, he wasn’t happy. In fact, he felt “totally miserable”. He was working up to 80 hours a week and was severely in debt. He knew he needed to find a better way to achieve a work-life balance, but he didn’t know how to make his vision a reality. It wasn’t until he started prioritizing his time, freedom, and flexibility, instead of money and revenue, that things really began to change. Now, he runs both a successful law firm and a legal marketing firm. He also enjoys a lifestyle that gives him and his family the flexibility he always wanted — while earning a healthy income. After facing many obstacles along the way, Jordan now shares how other lawyers can do the same. In today’s episode, Jordan Ostroff of LegalEase Marketing and Jordan Ostroff Fl joins us to discuss how attorneys can build a successful business without sacrificing their personal lives. We discuss why you must have an ideal client avatar… how to embrace your biggest mistake and learn from it… and why you should become an expert at something, instead of a jack of all trades. He also explains why firms need processes and effective delegation to be successful. There’s much more to learn in this episode about growing your firm, so tune in now! About Jordan Ostroff:Jordan’s life motto is that High Seas Raise All Boats and believes we are stronger together and we can make the world a better place. He helps lawyers and business owners organize, optimize and protect their companies. Jordan is the President of LegalEase Marketing and Managing Partner and CEO of Jordan Law Fl. He is also the Host of the Exhibit A(ttorneys) and Let's Get Up To Business Podcasts and Chair of Big Brothers Big Sisters of Central Florida. Connect with him on LinkedIn. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 27 Apr 2021 | How Google and Facebook Think - plus my theory on the end game for LSAs | 00:13:42 | |
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Itching for new clients? If so, you’ve likely funneled some of your marketing dollars to ad giants like Google or Facebook. Reaching an online audience today means partnering with these companies is a necessity. And as long as these platforms are a place where people spend their time, this will be the case. So, like with any biz partnership, it’s a good idea to understand the other party’s motivations. But in the last few years alone, we’ve seen a lot of weird and confusing moves from these mega-platforms. If you've ever wondered why your ads aren't getting results... or why your results are taking overtime, there's a chance it could be a direct result of these changes. So, what’s a law firm to do? Are you doomed to pay more for worse results? Or is there a way you can stay on top of changes without wasting your marketing budget? If you want to optimize your ad campaigns, you'll first have to understand how these companies "think." In this week’s podcast, Jan Roos analyzes the major motivations behind companies like FB and Google. In this episode, you'll get a better understanding of why these platforms operate the way they do. With this understanding, you'll be able to predict future changes and keep on top of your ad strategy. There’s much more to learn in this episode about scaling your firm, so tune in now! About Our Host:Jan Roos is the CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 May 2021 | How Lawyers Can Crush It in Business Development and Networking with Steve Fretzin | 00:41:03 | |
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Time is money, especially when your hours are billable. Growth-minded attorneys are constantly looking to increase billable hours, which means engaging in the right business development activities. But in a noble profession like law, “sales” is often viewed as a four-letter word. Still, attorneys know they have to be able to sell themselves to clients, even if it’s indirectly. When Steve Fretzin first started attending networking events, he saw how attorneys grappled to make the right connections by just “being out there.” And if you’ve ever attended an event just to leave empty-handed and frustrated, you know the struggle is real. Knowing that attorneys couldn’t afford to waste their time for long, Steve began to educate attorneys on how to make networking “work”. With 20 years of coaching experience under his belt, he’s helped attorneys in all practice areas (from start-up solos to large firms) double or even triple their books. Today he’s sharing tips on how you can do the same. In this week’s podcast, Steve Fretzin of FRETZIN, Inc joins us to discuss a very important question: What separates good networkers from bad networkers? In this episode, we talk about the three types of people you’ll meet at networking events and how to identify them… Why most attorneys fail to build lasting and mutually beneficial relationships… And how you can implement effective processes to develop the right connections. There’s much more to learn in this episode about scaling your firm, so tune in now! About Steve Fretzin:Steve Fretzin is a three-time author, host of BE THAT LAWYER Podcast, and top business development coach for attorneys. For the last 16 years, he has helped hundreds of attorneys to double or triple their books through highly engaging programs created specifically for attorneys to crush it in business development. At FRETZIN, he helps clients to BE THAT LAWYER– confident, organized, and a skilled rainmaker. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Hosted on Acast. See acast.com/privacy for more information. | |||