Kusa Cast (Graeme Watson)

Welcome the first episode of Kusa Cast.

In this episode of our podcast, we are thrilled to welcome Monika Iuel, a tourism industry veteran with over 25 years of experience in management roles in both the private sector and destination marketing. Monika brings a deep knowledge of tourism and the international marketplace, as well as strong industry relationships.

She is known for her leadership skills, communication, reliability, and ability to turn thoughts into action. Monika is ambitious, motivated, and passionate, and enjoys a challenge. She is highly respected by industry partners and has exceptional negotiation ability.

Monika is currently the Chief Destination Marketing Officer at Wesgro, based in Cape Town, South Africa. Tune in to hear Monika share her insights and experiences in the tourism industry as we discuss a variety of topics, and how the industry is growing as we head into 2023.

Wesgro is the official tourism, trade and investment agency for the Western Cape, who are working to accomplish great things in helping Cape Town and the Western Cape retain its position as one of the world’s greatest destinations.

As the Chief Marketing Officer, Monika Iuel is responsible for leading the marketing efforts of the organisation and promoting the Western Cape as a premier destination for tourism, trade and investment. This includes developing and implementing marketing strategies, building relationships with key industry partners, and working with other departments to drive economic growth and job creation in the region. Monika and the team at Wesgro are committed to showcasing the Western Cape's diverse offerings, from its stunning natural beauty, rich cultural heritage, and world-class culinary scene to its growing business and investment opportunities. Through their work, they aim to attract visitors, create jobs and stimulate economic growth in the region.

Join us for a fascinating discussion with one of the South African tourism industry's leaders.

#Recovery, #SustainableTourism, #Adventure, #WestgrowCo, #Altruism, #CreatingMem, #Tourism, #Travel

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Kevin Watson, the COO of First Equity Group and a director at SATIB, the tourism insurance brokers, reveals how businesses can navigate the challenges of the pandemic. Learn his tips on looking after staff, getting customer referrals, working smarter with technology, and staying motivated during these tough times. With his expert advice, you can put yourself in the best possible position to succeed in the 'new normal'. This podcast gives you the knowledge and confidence to lead your business through the pandemic and come out stronger than ever on the other side. In this episode of our podcast, we are excited to welcome Kevin Watson, an executive level professional with over 33 years of experience in business, having done business in nearly 20 countries.

Kevin is a Chartered Accountant, holds an MBA and is a Certified Director. He has a wealth of experience in the financial industry, including serving as the finance head of a JSE listed company back in 2006. He is well-versed in fundraising, M&A and Corporate Governance.

Over the past decade, Kevin has been involved in the turnaround and African expansion of the First Equity Insurance Group, spanning 16 offices in 9 countries with 250 staff. In his role of COO at First Equity Insurance Group, he plays a key role in setting the strategic direction of the company, ensuring efficient execution of the strategy, and overseeing the company's acquisitions and financing. Kevin also holds various Non-Executive positions where he believes he can add value.

Tune in to hear Kevin share his insights and experiences in the financial and tourism industry, and his perspective on the future of business in Africa.

ABOUT THE EPISODE:

As businesses around the world struggle to survive during these turbulent times, many have had to make difficult decisions and pivot their operations to stay afloat. Kevin Watson, the chief operating officer of the First Equity Group and a director of SATIB, the tourism insurance brokers, has faced his own challenges during the pandemic. 

According to Kevin, the biggest challenge for SATIB has been to manage their financial side of the business, while also trying to insure the properties their clients own. Kevin advises that businesses should always put their staff first, as this is the key to getting referrals and creating a good customer experience. He also emphasizes the importance of being unique and engaging in order to grab people's attention.

In order to succeed, Kevin suggests that entrepreneurs should get their thinking work done before 09:00 in the morning and use tools such as Asana and Power BI to become more productive. Furthermore, having a mentor to guide you through the business world can be hugely beneficial. 

Finally, Kevin believes that motivation and a never give up spirit are essential for success. “Remember,” he says, “you need to show your superiors that you are willing to learn and grow if you want to advance your career.” 

As businesses continue to adjust to the new normal, understanding the importance of staff, customers, motivation, and technology is essential for survival. With the right mind-set, businesses can come out of this pandemic stronger than ever.

If you’re looking for motivation and a never give up spirit, this episode is for you. People interested in SATIB Insurance Brokers can find more information on their website, www.satib.co.za.

#Tourism, #Business, #Resilience, #Entrepreneur, #CareerGoals

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Kwakye Donkor, the CEO of Africa Tourism Partners, shares his insights into the Africa tourism industry. In this engaging and informative interview, Donkor discusses his vision for a more competitive and innovative tourism sector, his initiatives to promote intra-Africa travel and the development of MICE (Meetings, Incentives, Conferences & Events) industry in Africa. He shares his advice for entrepreneurs and his passion for the industry. If you're looking to gain an insider's knowledge of the African tourism industry, join us in this podcast with Kwakye Donkor.

Kwakye is a passionate advocate for the continent’s tourism industry. With a wealth of experience in finance, marketing, and tourism, Kwakye has been at the forefront of advocating for intra-Africa travel, stronger collaboration, and improved competitiveness.

To that end, Kwakye has proposed the formation of a Presidential Council on Tourism, which would focus on issues such as visa and connectivity, and is also leading the initiative of the Africa Tourism Innovation Hub, a continent-wide initiative to invest in technology and skills development across the industry. Donkor is also responsible for the successful implementation of the Botswana Fest, which serves as a case study to help other countries in their tourism initiatives, as well as the African MICE Master Class, which has been running for the past five years to bring the mice component into the industry.

Kwakye is also passionate about domestic and regional tourism, and is excited about the innovation that has arisen in the industry. He advises entrepreneurs in the industry to have a mentor and to start small, focusing on local markets before expanding to international markets. Kwakye stresses that the industry is hard work and requires a lot of dedication, so it is important to have a passion for it.

Overall, Kwakye Donkor is a true champion for the tourism industry, and is making meaningful contributions to help advance it. He is pushing for intra-Africa travel, stronger collaboration, and improved competitiveness, and is a passionate advocate for the industry.

Get in touch with Kwakye on kwakye@africatourismpartners.com.

#AfricaTourismLeadershipForum, #TourismRecovery, #DomesticTourism, #Regional, #Africa, #Investment, #Tourism

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Craig Drysdale, director of Sales and Marketing at ITT Inspirations Travel and Tours, has been in the tourism industry for nearly 30 years and has seen the unique camaraderie and support the industry provides. Through his experience, Craig has also become a mentor to many in the industry and is an advocate for the spirit of collaboration.

When the COVID-19 pandemic hit, Craig’s experience was invaluable. He was able to help ITT relaunch and rebrand their logo and website, as well as adopt a hybrid solution of working from home and the office. Studies have shown that productivity and happiness increase by 30-40% with such an approach, and job descriptions are now including whether the job is remote, hybrid, or office-based. Craig has also embraced the concept of “less is more”, with businesses taking up less office space and reducing paper usage. He has found that his most productive time for emails is between 5 and 7 in the morning, and he still uses a “to do list” written on paper or in a book to remind him of his call to actions.

Domestic tourism was a saviour during the pandemic, and Craig has been involved in the National Department of Tourism’s tour operator incubation program, which has helped 44 SMEs survive the pandemic. The program has focused on compliance and business operations, as well as access to market linkages, mentorships and payrolls.

Craig believes that South Africa needs to reinvent itself and focus on new tourism products, true experiential experiences, and supporting small entrepreneurs in order to change its negative perception. He believes that the time for talking is over, and that obstacles to tourism must be tackled from the top down if South Africa is to hit its 2030 tourist numbers. Through his own experience and the camaraderie of the industry, Craig is advocating for the spirit of collaboration, support, and action to help South Africa’s tourism sector recover and thrive.

Craig can be reached on craig@itt.co.za, and the website for ITT is www.itt.co.za.

Don’t miss this episode with an industry insider who is advocating for collaboration, spirit, and action for the new era of South African tourism.

#TourismIndustry, #StrengthandResilience, #Productivity, #WorkLifeBalance, #HybridWorking, #SouthAfrica , #Tourism , #Exper, #AfricaLeadershipTourismForum, #TourismGrowth

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Kusa Cast interviews Olorato Ndlovu, the Managing Director of House of Safari DMC. Listen as she speaks of her passion for the tourism industry, her ambition to start her own business and how it has grown, and the importance of supporting those who give back to the community. Learn about the industry from a leader in the field, and discover the importance of being patient and taking time to learn the business. Finally, get inspired by her mission to promote responsible tourism and make a positive difference in Botswana.

Olorato shared some great insights into the tourism industry, including the importance of discipline, consistency, staying on top of trends, and learning how to be patient. She also shared how mentorship and having someone to rely on is important for business growth. Olorato shared her wish list for Botswana which included more support from foreign agents and tour operators.

Be sure to tune in to this illuminating podcast episode to gain new knowledge and inspiration from Olorato's experiences. You can find out more information about House of Safari DMC at www.houseofsafaribw.com and contact Olorato directly at olorato@houseofsafaribw.com.

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Mandisa Magwaxaza is the Founder of Molo Mhambi Relations, and she shares her inspiring story of how she started in the tourism industry and leveraged her experience to build her own successful enterprise.

From her humble beginnings in a rural farming community to her current work in South Africa, Mandisa recounts her journey of resilience and creativity. Get an inside look into the African travel industry, learn strategies to grow a business, and hear about Mandisa’s amazing work to make tourism accessible to all. Discover the power of tenacity and indigenous knowledge in an enlightening episode that will leave you feeling motivated and empowered.

Mandisa grew up in a farming community in the Eastern Cape and her first experience in the tourism industry was working at the Pumba Private Game Reserve. She moved to Cape Town to pursue a career in the tourism industry, and her first job was at the Cape Grace Hotel. She then went on to work at Booking.com, where she was trained in digital marketing and the science behind it.

Mandisa has since registered her own business, Molo Mhambi Relations, with the mission to help businesses tell their stories and grow more relevant while staying authentic to their African roots. She believes that businesses should be culturally sensitive and conscious of their biases, and should have values that are aspired to by everyone in the business.

In this podcast conversation, Mandisa and Graeme discuss the importance of creating future memories. They also discuss how technology and digitisation can foster human connection and reach more people, and how tenacity is important for entrepreneurs.

Mandisa is also taking a three step approach to helping businesses find their gems and create amazing experiences: dig, polish and display. Not to mention, she is leveraging indigenous knowledge to create experiences that can be revenue streams for the community, owned by the community.

If you want to learn more about the South African tourism industry, don't miss this fascinating podcast conversation.

Mandisa can be reached on her LinkedIn profile.

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Jacqui Reynolds of On Show Solutions and Kusa Cast host, Graeme Watson, discuss the challenges and opportunities of the tourism industry in an insightful and engaging conversation.

An organiser at heart, Jacqui thrives with the adrenaline of the highly-pressurised events industry. As co-owner of On Show Solutions, she plays an instrumental role in expanding Africa’s tourism trade through the Africa Showcase roadshows. With a Master’s Degree in Tourism and 26 years’ experience in exhibition and event management (22 years of this time in the tourism space), Jacqui’s strategic thinking gives her an in-depth understanding of the tourism industry. She enjoys driving the sales, marketing and communications elements of projects with an obsession for detail.

From roadshows to modern tools for increasing productivity, to the importance of networking, Jacqui provides a unique glimpse into the sector from her experienced perspective.

On the podcast, Jacqui and Graeme Watson discuss their expertise in international marketing. In this episode, you'll hear all about the Africa Showcase roadshow in Latin America, travel for a purpose, networking in the tourism industry, and much more.

Jacqui can be contacted at ideas@onshowsolutions.co.za or jacqui@onshowsolutions co.za.

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South African entrepreneur Rudi Wagenaar, Founder of On Demand Hospitality Solutions, shares his journey from growing up in a family with limited exposure to luxury travel, to successfully building a career in the luxury hospitality industry.

He talks about his experiences during the pandemic, and how he has tackled the challenges of the crisis with integrity, collaboration, and positive thinking. Discover how his platforms are giving local businesses a competitive edge and find out what's on the horizon for luxury travel and the hospitality industry with the insights and advice Rudi has to offer.

The pandemic has been difficult for many in the hospitality industry, with people losing their jobs and having to rely on themselves to survive. Rudi believes that it is essential to be committed to the wellbeing of employees, even when not supported by government.

Rudi has taken it upon himself to recognise the hard work of his peers. He has created a video endorsement platform to help people get recognition from others, and he is passionate about the Handshake project and is always looking for users to try it out. Check out Handshake here.

Listen to the podcast to learn more about Rudi's inspiring journey in the hospitality industry and how he is helping others succeed in the post-pandemic world.

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Paul de Waal, founder of the itinerary building platform Wetu, dives deep into how the travel industry is being reimagined in the wake of the COVID-19 pandemic. You'll get the inside scoop on the latest trends and technologies in the travel industry, from AI, machine learning and GDPR compliance, to reducing time to get from a customer's inquiry to the final decision. This podcast will leave you with a deepened understanding of the travel industry and the future of customer journeys.

Travel technology is constantly evolving and finding new ways to make the journey easier and more efficient for customers, and Paul de Waal is no stranger to this ever-changing landscape. When the COVID-19 pandemic hit, Wetu reduced their fees to help their clients while also using the time to reimagine the future of the travel industry.

“We’re also in the process of rebuilding our system and migrating data to new servers, as well as adding new features and functionality to our system", said Paul.

Paul believes that the customer journey should be automated and that the right information should be provided at the right time. He has moved all of his business tools to take advantage of the efficiencies of having one platform. Trade shows have become more important as they provide an opportunity for face-to-face interaction, as well as a chance to interact with customers and find out what they need.

As technology advances and evolves, traditional methods of travel are being reimagined and improved. Wetu is set to help travellers make the most of their time and experience with the power of itinerary building and travel technology.

Don't miss out on this fascinating podcast episode with Paul de Waal as he shares his insights on the hospitality industry, technology and the future of the travel industry. Tune in to Kusa Cast and get inspired!

To get in touch with Wetu, log onto www.wetu.com or email info@wetu.com.

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Martina Barth, Group Sales Manager of the Liz McGrath Collection, and Graeme Watson explore the world of hospitality and tourism discussing the impressive collection of five-star, boutique hotels in the Western Cape that Martina represents. From the ways in which the pandemic has impacted the industry, to the importance of providing a safe and welcoming space for LGBTQ+ travellers, this podcast dives into the nuances of global hospitality and the importance of being inclusive and understanding different cultures. Whether you're an industry insider or just looking to get a better understanding of the hospitality industry, this podcast is sure to provide you with an enlightening and informative listening experience.

Martina noted that Constantia is the oldest wine region in the Southern Hemisphere and urged people to visit the properties in the area. The hospitality industry should strive to be hospitable to everyone, regardless of their background, and it is important to ensure that marketing material is inclusive and represents all communities. The IGLTA, which is a leading network of LGBTQ+ tourism businesses, works to create safe and welcoming spaces for the LGBTQ+ tourism community to travel worldwide. To further this goal, the IGLTA has launched a new division called IGLTA Accredited, which will start off with hotels and provide an IGLTA Accredited stamp to those who have gone through a vetted system.

The pandemic has caused many changes in the tourism industry, such as the realisation that people can accomplish just as much work without having to travel and the importance of taking time for oneself and for loved ones. The pandemic has also taught the importance of being flexible with policies, having a two-way dialogue, and embracing virtual communication. In addition, the IGLTA is working to increase its presence in African countries even though some have laws against LGBTQ+ rights, and is hosting its biggest convention ever in October in Puerto Rico.

Finally, Martina encouraged businesses to work with young entrepreneurs to help them get into the tourism industry. One of the key takeaways from the conversation between Martina Barth and Graeme Watson highlighted the importance of being inclusive and understanding different cultures, which is essential for the growth of the tourism industry.

Martina can be reached on martina@collectionmcgrath.com.

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Chantal Potgieter, the founder of Themba Travel, a UK-based travel company specialising in South African-inspired journeys, has been working hard to bring attention to the people and stories of South African communities. With the support of the Women in Tourism Cape Town chapter and Travel Network Group, Chantal has been able to help her partners in South Africa and to empower women in the tourism industry.

Chantal’s passion for travel was sparked by her father who took her on trips to Oudsthoorn, every year. Journeys such as these and the sights and sounds she witnessed along the way, inspired Chantal to create a company that focuses on community-based tourism, volunteering holidays, and offering travellers the opportunity to experience authentic local living.

Chantal believes that the local people should be given the opportunity to tell their stories, and that South African tourism products are often inaccessible to South Africans due to their high prices. In order to make these experiences more accessible, one of the projects Chantal is working on is with a local guide from the Hammanskraal community to bring locals into the reserve to expose them to the beauty of conservation and the potential of becoming a ranger or guide.

Chantal is also passionate about connecting the indigenous people of South Africa with travellers and educating students in culture, community, and wildlife conservation. For young businesses looking to start up, Chantal recommends joining a network of people to get support and advice and taking advantage of all available resources.

Chantal’s story proves that with determination and resilience, you can make a real difference in the world of tourism.

Listeners are encouraged to tune in to Kusa Cast, subscribe, and leave a rating, as future episodes will dive into the latest trends and insights from the industry.

You can get hold of Chantal by logging on www.thembatravel.com or emailing her at chantal@thembatravel.com.

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Senior Director of Partner Success at Holibob, Martin Hawke, shares his journey in the tourism industry and offers his insights on the challenges and opportunities in the attractions sector. Martin dives deep into the logistics of the industry, discussing the importance of technology, innovation and platform consolidation. He also provides advice on how to make your product stand out and make the most of direct bookings. If you're looking for an insider's perspective on the tours and activities business, this is the podcast for you.

Holibob, a company that has been around for four years, is focused on being the e-commerce engine for the tours and activities sector in the travel space, and it has achieved success as a fully remote company, with employees in 14 different countries, and a focus on camaraderie with regular meetups in an office space.

Martin and the team have identified some of the biggest challenges in the attractions field as the adoption of technology. Many operators and attractions have difficulty getting their products out into the world and distributed. This is why Martin is exploring tools that can consolidate multiple platforms into one platform, to stay on top of communication. Technology is also being used to enable wider distribution of attractions and activities.

Logistical challenges also exist in the attraction world, such as finding guides and vehicles. The need for innovation and change has been highlighted since the onset of the pandemic, and Martin believes that there is now a driving force that will help the tours and activities and attractions space to really explode.

Martin believes that having an open mind and embracing new ideas and technology is key to success. Holibob helps operators build their digital strategy, increase direct bookings, and get their product in front of the right consumers without spending a lot of money. Operators interested in working with Holibob can go to the website and fill out a form. Log onto holibob.tech for more information.

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HOT OFF THE PRESS!

Recorded earlier today, Adele Mackenzie of Tourism Update discussed many of the current stories in the tourism industry. We chose to release this podcast early as we discuss the latest stories and trends in the industry.

To subscribe to Tourism Update, log onto www.tourismupdate.co.za.

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Sam Chatham, the founder of Somewhere SOUTH, is a very experienced professional in the tourism industry. She began her career as an apprentice hairdresser, and then ended up taking a job as a chambermaid in a hotel. From there, she worked her way up in the food and beverage department, front of house, and other departments of the 128 bedroom, four star hotel in Jersey.

However, the most surprising move that Sam made was to South Africa in 1994. She worked in the Peninsula Hotel in Sea Point and the Winchester Mansions Hotel and thereafter founded Somewhere South, a marketing and representation company based in Cape Town. In addition, Sam and her business partner recently combined their different skill sets to start a social media business.

Sam and Graeme discuss how the tourism industry has been resilient during the pandemic, and has taught people to appreciate more. It is important to remember that everyone is still in recovery mode, and to help each other out. This industry is a collaborative one, where colleagues often become best friends.

Sam notes that people should do what they love and love what they do, and should never forget the pandemic and the lessons it has taught them. They should empower themselves by learning new skills and knowledge. Networking is also important, as casual conversations can lead to potential revenue. People should embrace every opportunity to rise up after the pandemic and should have the drive to keep going. Sam believes that passion is very important as well as your skillset.

By tuning in to Kusa Cast, people can explore the world of tourism with leaders from all corners of the globe. It is an opportunity to learn more about the industry, and to find out how to help the tourism industry recover. Everyone should take the time to learn and understand the industry, and to appreciate the lessons the pandemic has taught us.

Sam Chatham can be reached on sam@somewheresouth.co.za.

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Explore the world of tourism with leaders from all corners of the globe. Join Graeme Watson and his guest, German-born traveller Marion Renk-Rosenthal, as they discuss the current climate of the travel industry, Marion's plans for future trips and how the travel industry is shifting towards more in-depth local experiences.

Learn about the staff shortage in the hospitality industry, how people are starting to consider their carbon footprint and local economy when travelling, and get insider tips on the longest stretch of Route 66. If you're looking for the latest travel information, this is the podcast for you.

Marion has been living in the United States since 1986, and recently joined Graeme Watson on Kusa Cast. Marion shared her insights and experiences in the travel industry, from her work with the Los Angeles Tourism and Convention Board to writing travel books and leading groups of German vegetable growers.

Marion discussed the current climate of the travel industry, noting that many cities rejected the state’s orders to lock down and that many restaurants were allowed to move outside. She also noted the worker shortage in the restaurant industry and the shift towards remote working in California. Marion shared that businesses have downsized their office space, particularly for the younger generation, and that people are starting to consider their carbon footprint and local economy when travelling.

Marion detailed her own plans for future trips, sharing her excitement about visiting Africa for exclusive and uncrowded trips. To stay up to date on her travels, she recommends following her on Instagram, Facebook, and LinkedIn, and checking out her blog for the latest travel information.

When asked about Route 66, Marion noted that Oklahoma has the longest continuous stretch of the legendary road still in existence, and that there would be a centennial celebration in 2026. As for travel trends, Marion said they are shifting towards more in-depth local experiences, such as food-based, architecture-based, and cultural experiences.

More information on Marion and how to follow her can be found on https://www.renk-rosenthal.com/.

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Andrew Camp, Group Manager of International Sales and Marketing at Sun International, shares his insights and tips on navigating the tourism industry. From managing customer expectations, restructuring teams, and focussing on sustainable development initiatives, Andrew provides valuable advice for anyone looking to make a career in tourism. Listen to Andrew's unique perspective on connecting with colleagues and external stakeholders, and gaining knowledge on the world-class product South Africa has to offer.

After studying marketing and business management at the Institute of Marketing Management, Andrew spent seven years in London working in the pharmaceutical industry and financial recruitment. Andrew then returned to South Africa where he started his journey in tourism, and has now joined Sun International.

As an early bird, Andrew wakes up around 4:15am to feed his three dogs and check emails. He believes that waking up early is beneficial for productivity and he also relies on a combination of a digital calendar and a physical written to-do list to plan his day and week, and suggests exercise and relaxation activities to handle the pressures of the tourism industry.

Andrew suggests taking a gap year after finishing studies and traveling, as it is a great way to get into the tourism industry. Andrew loves South Africa and highlights the importance of remembering how first world the cities are, how easy it is to get around, and the world-class product available. South Africans are known for their hospitality and willingness to help strangers, which enhances the experience for international guests.

When asked about the changes needed in the industry, Andrew said that networking and staying connected with colleagues and external stakeholders is key to success in the tourism industry.

Sun International is dedicated to helping disadvantaged communities outside of Sun City, and have a manager who focuses on socioeconomic development initiatives such as green and sustainable tourism. They also offer a great circuit of destinations in South Africa, with hotels in key locations including The Table Bay Hotel in Cape Town Waterfront, the Boardwalk Hotel in Gqerberha, Wild Coast Sun south of Durban, The Palace of Lost City at the award winning Sun City Resort, The Maslow Sandton Hotel and Maslow Time Square near Pretoria.

Andrew believes that the world has learned a lesson from the pandemic and it should not be repeated. Tune in to A Conversation with Andrew Camp and see how his advice can help you in your own career journey.

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Julie Cheetham, managing director and founding member of sustainability software platform Weeva, discusses how businesses in the tourism industry can become more sustainable. From understanding the importance of resourcing to learning tips on how to manage time efficiently, this podcast delves into the practical application of sustainability in the tourism industry. Listeners will also gain insights on government regulations, consumer behaviour, and how to implement sustainable practices.

Weeva was created in 2020 during the COVID-19 pandemic as a way to help the troubled tourism industry. Julie believes that sustainability needs to become a conversation among the mainstream, not just the super luxury lodges.

Weeva uses a balanced scorecard approach to sustainability which includes four main areas: commerce, conservation, community, and culture. These areas are further broken down into 18 measurable areas of impact, such as waste, energy, water, biodiversity, embodied carbon, customer satisfaction, supply chain analytics, and Weevanomics. Julie also emphasises the importance of resourcing for businesses in becoming more sustainable, as they often don’t have the money or time to dedicate to it.

Julie has adopted sustainable practices in her personal life, such as not buying clothing for six months of the year and eating less meat. She also suggests time blocking as an effective way to manage time. She recommends that those in the tourism industry act with utmost integrity and avoid exploitative or extractive practices.

The pandemic has taught Julie that she is more resilient than she thought and that it is important to make quick decisions. She also believes that governments are becoming more involved in the tourism industry, requiring reporting on energy usage, carbon footprint, and waste. Consumers are also now willing to pay more for environmentally and ethically sustainable products.

Julie is passionate about sharing the practical application of sustainability with others and emphasises that sustainability practitioners, lodge managers, head of housekeeping, and maintenance managers have a unique perspective on the topic. She encourages everyone to ‘enjoy the ride’ and embrace the life-affirming industry.

Finally, she highlights Weeva.earth, where hoteliers and property owners can start a 21-day trial of the Weeva platform. Once onboarded, they can create a profile and track their impact across 360 degrees of their business.

Tune in to get a unique perspective on how to navigate the industry with sustainability in mind!

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Cindy Muller, owner of South Africa's GOLD Restaurant, shares her experiences of running a restaurant during the COVID-19 pandemic. Cindy's determination to prioritise safety, care for her staff, and maintain the authenticity of her business offer valuable insights into the challenges faced by the restaurant industry. Cindy's story is inspiring and serves as a reminder of the resilience and adaptability required to survive and thrive during difficult times.

GOLD Restaurant, which offers an interactive entertainment and culinary experience featuring dishes from various African countries, faced numerous challenges during the pandemic. With limited capacity and the emergence of the Omicron variant in November 2021, Cindy had to make tough decisions about when and how to reopen her restaurant. However, she was determined to prioritise the safety of her staff and guests, implementing strict protocols to ensure everyone was protected.

Cindy also spoke about the importance of taking care of her staff during this difficult time, prioritising their needs above all else. She believes that businesses will be remembered for how they treated their staff during the pandemic, and hopes that the industry will move towards treating waitering as a profession rather than just a stop-gap job.

Despite the challenges she faced, Cindy remained committed to her business and her staff. She divided her staff into three teams to work on a rotating schedule, even though the restaurant was not making much money. She also made the decision to reopen her restaurant despite restrictions on serving alcohol and limited capacity, in order to provide employment for her staff.

Looking to the future, Cindy plans to keep some of the protocols implemented during the pandemic, such as daily sanitisation and inclusive decision-making, going forward. Cindy's experiences offer valuable insights into the challenges faced by the restaurant industry during the pandemic, and the importance of putting people first. As the industry looks towards the future, it will be critical to prioritise the safety and wellbeing of staff and guests, and to treat waitering as a profession worthy of respect and fair compensation.

Tune in to A Conversation with Cindy Muller for an engaging and informative discussion on the restaurant industry's future. Log onto https://goldrestaurant.co.za/ for more information.

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Quintin Smith, managing partner of Cape Adventure Brands, shares insights into the surge of adventure tourism in South Africa post-pandemic. He discusses the company's commitment to inclusion and accessibility, highlighting the popularity of e-biking as an activity that accommodates guests of varying abilities. Quintin also emphasises the importance of the tour guide or leader in the adventure travel industry, even as automation and new technologies are adopted. With a focus on sustainability and collaboration within the industry, this podcast offers a fascinating look at the future of adventure tourism in South Africa.

Adventure tourism in South Africa has seen a surge in demand post-pandemic, with Cape Adventure Brands reporting a 10-15% increase in month-on-month comparisons. The company offers outdoor and adventure-based travel experiences, including kayaking, biking, and wine tours, and recently acquired iRide Africa, which caters to experienced cyclists. Quintin attributes the increase to pent-up demand and the return to regular booking patterns.

Cape Adventure Brands offers a variety of tours, with no age restrictions and accommodations made for all fitness levels. E-bikes, which provide assistance while pedalling, have revolutionised cycling, making it accessible to anyone who knows how to cycle. Quintin notes that e-biking has become a popular choice for tours, as it is an inclusionary activity that can accommodate guests of varying abilities.

The company places high value on the tour guide or leader, recognising that their skill and personality can make or break the success of a tour. Quintin emphasises the importance of human capital in the adventure travel industry, even as automation and new technologies are adopted. The booking process is 80% automated, but there is always a human touch at the end of the line for customer service.

Despite the challenges presented by the pandemic, Cape Adventure Brands has remained optimistic about the future and has received bookings as far out as 2024. The company plans to launch a walking and hiking brand in the near future, which will complement its existing products and infrastructure. However, the industry as a whole has faced logistical challenges, particularly with products that have moving parts. The supply chain for cycling equipment has been affected, with some wholesalers waiting up to nine months to receive components and spare parts.

Sustainability is a major focus in the adventure tourism industry, and there is a need for self-charging batteries in the e-bike world. Quintin notes that the adoption of new technology may be slower in South Africa due to the smaller volume of travellers compared to the US and Europe. However, he believes that there is untapped potential for adventure tourism in the area and that the negative media coverage of South Africa needs to change. He emphasises the need for collaboration within the industry to promote the country's positive aspects.

For more information, log onto https://capeadventurebrands.co.za/ or email Quintin at quintin@capeadventurebrands.co.za.

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Duncan Greenfield-Turk, Chief Travel Designer at Global Travel Moments, shares his expertise on the importance of sustainable and inclusive travel. He addresses the need for the tourism industry to consider the impact of travel on the environment and local communities. Additionally, Duncan shares his insights on productivity, and communication with clients and suppliers.

Duncan also emphasises the importance of sustainable travel, stating that the tourism industry must look at the impact of their travel on the environment and local communities. He believes that true sustainability means leaving a destination better off than when it was arrived at, and that travel is a privilege, not an entitlement.

As an advocate for the LGBTQ+ community, he discusses the challenges and safety concerns that members may face when traveling and emphasises the importance of using the LGBTQ+ safety index to gauge the safety of travel destinations. This podcast offers valuable insights for anyone in the travel industry or anyone interested in sustainable and inclusive travel.

Global Travel Moments works with providers who have sustainability as a core focus and aims to create experiences that give back to communities. The company focuses on curating experiences for clients across the globe, no matter where they are in the world.

During the pandemic, Duncan used the time to rebrand his business and focus on identifying his target customer, which has resulted in an uptick in bookings for Southeast Asia, Indonesia, Japan, the Maldives, and Africa. He is interested in promoting travel to South America, Southeast Asia, Japan, and up-and-coming destinations in Africa such as Namibia and Rwanda.

Duncan has learned to break his day down and utilise tools and tasks to improve his productivity. He advises anyone looking to start a travel business to ask themselves if they have the resources to do it and to get a mentor or business coach.

To find out more about booking a trip with Duncan, log onto https://globaltravelmoments.com. Duncan can also be reached at duncan@globaltravelmoments.com.

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We hear from Andre du Toit, a consultant to tourism players across Africa, about his two exciting projects that aim to provide peace of mind to travellers and minimise liability risk. He discusses the SECURA traveller app, which aggregates emergency response services for security or medical incidents and the inbound travel insurance that includes access to Africa's leading critical incident management service.

Andre also talks about the importance of resilience and collaboration in the tourism industry, especially during the COVID-19 pandemic. This podcast is a must-listen for anyone interested in the future of African tourism and how technology can play a vital role in enhancing guest safety.

Andre is also working on an inbound travel insurance owned by South African tour operators that includes a buy-up option for cancellation for any reason. The product includes access to Africa's leading critical incident management service, which sets it apart from other travel insurance products. While there is currently no product that insures against a pandemic from an operator's perspective, travel insurance products that include cancellation for any reason are becoming more requested by travellers. Andre acknowledges the challenge of marketing and selling products that address safety and security concerns in Africa. Still, he believes in being honest with travellers and providing them with peace of mind through services like the SATSA supported SECURA traveler app.

The COVID-19 pandemic has taught the tourism industry the importance of resilience and the need to surround oneself with credible and trustworthy partners. It has also brought the industry together and forced it to take a step back to push forward with lasting changes in the future. People have realised how much their health, well-being, and mental health depend on travel, and tourism is here to stay and will be bigger and stronger than ever.

Tourism relies on partnerships and collaboration, and newcomers should build relationships and collaborate with individuals who have integrity and sustainability in mind. African governments need to understand the critical point of preserving wilderness landscapes across Africa, securing wilderness landscapes that work with communities to create healthy wildlife economies, and integrating wilderness safaris or other models to ensure biodiversity is at the centre of sustainable and regenerative practices around wilderness areas.

To learn more about the services Andre can assist your business with, please email andre@firstequity.co.za.

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The tourism industry in South Africa has been severely impacted by the COVID-19 pandemic, with limited help assistance to support struggling businesses. Despite the challenges, there is still a strong desire for travel to South Africa, particularly for wine tourism and safaris.

In a recent episode of the Kusa Cast, "A Conversation with Cathy Entwistle and Nick Fox," the challenges facing the tourism industry in South Africa were discussed, along with potential solutions to revive the industry.

Cathy Entwistle, owner of Val du Charron Wine and Leisure estate in Wellington, shared her experience of buying a wine farm and expanding to four and five-star accommodation with plans to add more family rooms. Nick Fox, who owns Sibuya Game Reserve highlighted the importance of resilience and adaptability in the face of unexpected challenges.

To revive the tourism industry, the government needs to prioritise tourism and work with banks to provide financing for businesses in the industry. The revival of South African Airways (SAA) is seen as crucial for the tourism industry, as it would help bring more flights into the country and promote the national flag.

Starting a tourism or winemaking business in South Africa is challenging and requires significant investment and infrastructure, but it is important for job creation and the growth of the economy. The advice given is to have a dream, believe in oneself, and seek mentorship from experienced individuals in the industry.

Despite the challenges, there is still a strong desire for travel to South Africa. t is important for the government and banks to provide support to struggling businesses in the tourism industry to help revive the economy and create jobs. The potential for tourism to drive economic growth and job creation is significant, and it is vital that the government and industry work together to overcome the challenges faced by the industry.

Tune in to hear how Cathy and Nick have managed to survive and come out stronger on the other side, and get inspired to pursue your dreams in the tourism and winemaking industry!

Learn more about Val du Charron here, and more about Sibuya Game Reserve here.

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Ross Kennedy, CEO of Africa Albida Tourism, discusses the impact of the COVID-19 pandemic on the Victoria Falls region's tourism industry. Kennedy shares the tough business decisions that were necessary for survival, but also highlights the community outreach programs and focus on sustainable and eco-friendly tourism practices that emerged during this difficult time. With a commitment to its long-standing employees and a vision for a more cooperative and efficient border system, this conversation is a must-listen for anyone interested in the future of tourism in southern Africa.

The Victoria Falls region in southern Africa has been a central hub for tourism for over 50 years, with the flagship Victoria Falls Safari Lodge and The Boma - Dinner & Drum Show being just a few of the many offerings provided by Africa Albida Tourism. However, the COVID-19 pandemic has forced the tourism industry to re-evaluate its priorities and adapt to the new normal.

In a recent episode of Kusa Cast, "A Conversation with Ross Kennedy", the CEO of Africa Albida Tourism discussed the impact of the pandemic on the region's tourism industry. He noted that tough business decisions, such as cost-cutting measures and putting the estate into a care and security status, were necessary to survive. However, the community came together to provide outreach programs, feeding programs, and care for children.

The pandemic also brought about a new focus on sustainable and eco-friendly tourism, with the industry implementing measures to make borders more user-friendly and efficient. Ross emphasised the importance of getting bureaucracy right and making borders quick, efficient, and clean ports of entry. The goal is to create a culture of cooperation with competitors and make the region a desirable destination for visitors.

The Victoria Falls region is made up of four countries: Zimbabwe, Zambia, Botswana, and Namibia, and is part of the KAZA Transfrontier Conservation Area. Ross believes that the lasting difference from the pandemic will be a focus on sustainable and eco-friendly tourism, as well as community outreach and training programs.

Africa Albida Tourism has a strong commitment to its employees, with many team members having been with the company for 20-30 years. They recently held a long service award ceremony, with three people receiving their 30-year awards and six receiving their 25-year awards. During the pandemic, businesses in the region were judged on how they treated their staff, and history will likely continue to judge them based on this.

Kennedy believes that the pandemic has taught important lessons that will continue to shape the future of the tourism industry in the region. Cost-cutting, efficiencies, and productivity will be critical in the post-pandemic world, but so will sustainable and eco-friendly tourism practices. The Victoria Falls region has always been a beautiful and unique destination, but with the right priorities and focus, it can become an even more desirable place to visit for years to come.

To learn more about the beautiful experiences of Africa Albida Tourism, click here.

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Zile de Kock, executive marketing manager of Marine Dynamics, shares insights on how the tourism industry can adapt and survive during the COVID-19 pandemic. She discusses the impact of the pandemic on Marine Dynamics and how they have cut costs, expanded to Saudi Arabia, and offered specials for locals to sustain their business. Zile also emphasises the importance of conservation efforts, particularly in protecting the declining great white shark population, and urges the industry to prioritise it. Through attending tourism shows and making people aware of the significance of marine wildlife, Zile believes that companies can help protect the ocean ecosystem for generations to come. Join Zile as she shares her experiences and insights on the future of tourism in this engaging and informative podcast.

During the pandemic, Marine Dynamics had to cut costs, expand to Saudi Arabia and offer specials for locals. The tourism industry in South Africa, and globally, has been greatly impacted by COVID-19, but industry professionals have come together to support each other through the tough times. The friendships formed during the pandemic have strengthened the industry and made professionals more loyal to each other. They have also learned to prioritise each other's health and well-being, checking in regularly and offering support.

One of the biggest challenges facing Marine Dynamics, a shark cage diving company, is the decline in marine wildlife, particularly the great white shark population. This is due to overfishing, pollution, and the hunting of sharks by orcas. Marine Dynamics has tried to protect the shores of South Africa through court cases and lobbying the government, but financial support is needed to continue these efforts.

Zile de Kock, a representative from Marine Dynamics, has traveled extensively to experience different whale watching and marine wildlife tours around the world to stay on top of the industry and offer the best experiences to customers. She believes that the main thing that needs to change in the world of tourism is more focus on conservation.

Zile will be attending various tourism shows, including WTM Africa and Indaba, and hopes to attend WTM in London and other shows. She believes that attending these shows is the only way to make people aware of sharks and what amazing species they are, and that we should protect them and look after the ocean and the sharks because it's really important for the ecosystem.

To learn more about the conservation efforts of Marine Dynamics, click here.

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We hear from Grant Fowlds, a conservationist fighting to protect rhinos in Africa. He shares his experiences of both heart-wrenching losses and inspiring victories in the battle against poaching, and discusses the challenges faced by conservationists, particularly in the wake of the COVID-19 pandemic. Despite these challenges, Grant remains dedicated to preserving the ecosystem and saving endangered species, and his determination offers hope for the future of rhinos and Africa's tourism industry.

Rhinos have been a target of poaching for over a decade, resulting in a dramatic decline in their population worldwide. However, there are individuals, organisations, and even entire countries fighting to protect these majestic creatures, and it is through their hard work and dedication that progress is being made.

Grant Fowlds, who has been involved in marketing the Eastern Cape as a tourist destination, is one of those individuals. Project Rhino, a collaboration among landowners, was born out of the need to protect rhinos from poaching.

Grant has seen a decline in the price of illegal rhino horn trading, which he attributes to the fact that it has become just another commodity in the illegal trade of money, sex, drugs, contraband, and weapons. He believes that educating people about the cruelty involved in harvesting rhino horn and the lack of medicinal or aphrodisiac properties in it can change the belief that it is a byproduct of a natural process like a deer's antler falling off.

However, in the aftermath of the COVID-19 pandemic, poaching rates have risen again after a temporary decline, posing a new challenge for conservationists. The tourism industry, crucial for conservation efforts and job creation in Africa, has been hit hard by the pandemic, leading to a loss of experienced staff in the industry.

Running a game reserve or ecosystem is expensive, with costs ranging from water for the animals to anti-poaching units. This cost is necessary to maintain the animals and their ecosystem, whether in a concession in a park in Central Africa or a private reserve with a fence and necessary equipment for protection. The COVID-19 pandemic has highlighted the importance of taking care of the Earth and preserving ecosystems. Every person on the planet is connected, and it is essential to plant trees, live responsibly, and re-wild to preserve the ecosystem.

Africa has a lot to offer in terms of tourism, with unique experiences such as mega herbivores, special places like Victoria Falls and Cape Town, gorillas in Central Africa, the migration in East Africa and rhinos in Southern Africa, and cultural experiences in places like Burundi. However, red tape and bureaucracy are significant stumbling blocks to making tourism easier in Africa, with endless forms to fill out and long queues at airports. Efforts are being made to make things easier for travellers, but there is still room for improvement.

Despite the many challenges faced by conservationists, their hard work is paying off, and rhino populations are slowly recovering. It is a long battle, but with the dedication and perseverance of people like Grant Fowlds, there is hope for the future of rhinos and other endangered species. Tune in to hear his inspiring story.

To learn more about Project Rhino, click here.

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Today's guest on Kusa Cast is Katy Lee, Senior Business Development at Feefo, a consumer insight business, who through their ratings and reviews technology help businesses collect, verified customer reviews and insights, allowing you to improve your products and customer experiences.

Katy discusses the challenges and opportunities facing the tourism industry in the wake of the pandemic. With over 30 years of experience in the field, Katy shares her insights on the importance of personal responsibility, strong foundations, and inspiring leadership in the industry. She also talks about Feefo's innovative subscription model, which helps businesses collect customer sentiment and improve their reviews.

The tourism industry has faced unprecedented challenges due to the pandemic, with travel restrictions and lockdowns impacting businesses around the world. However, there are signs of hope as the industry slowly comes back to life, with events like World Travel Market seeing high attendance.

Katy believes that the industry needs leaders to inspire people to travel and explore. She also stresses the importance of having strong foundations in life, which allow individuals to rebuild even when they get knocked down.

Katy's experience in the industry spans over 30 years, starting with her absolute love of travel from a young age. She worked at Virgin Holidays and British Airways Holidays, selling the virtues of travel to agents and operators. Now, she helps businesses collect customer sentiment and data to improve customer experience and drive sales.

Feefo's subscription model is based on the number of transactions or interactions a business processes a month. Their technology gives you visibility over issues that are impacting your Feefo rating and the ability to prioritise changes to improve your customer experience. Feefo also has a team of account directors and customer service managers to provide guidance and best practices based on industry experience

Join us as we explore the future of tourism and the role of technology in shaping it.

For more information, you can contact Katy on katy.lee@feefo.com.

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In this podcast episode, Graeme Watson speaks with Stanley Edwards, director of Platypus Digital, about how virtual reality (VR) can be used as a marketing tool for tourism businesses.

They stress the importance of focusing on content objectives when using VR, rather than just admiring the technology. They discuss the different ways VR can be used, such as 360 images and videos, virtual guided tours, and interactive and immersive experiences. They highlight how VR has changed the way people view and experience travel and real estate, and how it can be an ideal tool for selling destinations and providing users with an interactive tour.

During the podcast, Graeme and Stanley discuss how VR technology has evolved to become more accessible and cost-effective. In the past, VR was associated with expensive gear and complex production processes, but now it is easier to shoot and produce, and can be shared and embedded on multiple platforms. This accessibility has opened up opportunities for small businesses in the tourism industry to use VR as a marketing tool and reach a wider audience.

Stanley also emphasises the importance of storytelling when using VR for marketing. VR can be used to create immersive experiences that engage viewers and allow them to explore a destination or property at their own pace. This can create a stronger emotional connection with the viewer and increase the chances of them choosing that destination or property for their next trip or purchase.

The conversation also touches on the potential for VR to be used in other industries, such as real estate. Virtual walkthroughs of properties can give potential buyers a realistic sense of the space and help them make informed decisions without the need for in-person visits. This can be especially useful for international buyers who may not be able to physically visit the property.

Stanley can be reached at stanley@platypus.co.za. Tune into Kusa Cast to learn more.

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In this episode of Kusa Cast, Graeme Watson interviews Robyn Whaley, the director of Off The Track Expeditions, a Zimbabwe-based tour operator specialising in tailor made and adventure travel to Zimbabwe. Robyn shares her experience and insights on how her business started and how it has grown over the years.

Robyn begins by discussing her journey in the tourism industry, highlighting her previous roles at Wilderness Safaris. She emphasises the importance of her personal experiences in visiting and exploring the camps, lodges, and safari destinations that Off The Track offers. Robyn's deep knowledge and firsthand encounters allow her to match clients with the perfect properties and activities.

Taking ownership of Off The Track in May 2015, Robyn saw the tremendous potential to promote the beauty of Zimbabwe. As a born and bred Zimbabwean, she brings a unique perspective and passion for showcasing her country. Robyn shares her dedication to ensuring the highest level of service and expertise for her clients.

The conversation delves into the challenges faced by the business and the tourism industry in general during the Covid pandemic. Robyn highlights how she navigated the uncertainties and adapted to the changing circumstances. Despite the difficulties, Off The Track managed to maintain its commitment to providing exceptional travel experiences.

Throughout the interview, Robyn emphasises her personal connection to the destinations she offers. Her firsthand experiences contribute to her expert knowledge and the quality of the tours provided by Off The Track Expeditions.

To get in touch with Robyn, email robyn@offthetrack.co.zw.

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In the latest episode of Kusa Cast, Graeme Watson sits down with Melissa Foley, the passionate founder of All About Africa Consulting.

Melissa's mission is to promote social and environmental sustainability in the tourism industry throughout Africa, with a particular focus on ethical climbing on Kilimanjaro. As a board member of the Kilimanjaro Porters Assistance Project (KPAP), based in Moshi and Arusha, she works tirelessly to raise public awareness about the challenges faced by mountain crew members.

KPAP, an organization with a 20-year history, has created a monitoring program to ensure that local climbing companies in Tanzania adhere to best practices and provide fair wages, adequate meals, and suitable living conditions for their crew members. Out of approximately 160 properly licensed climbing companies in Tanzania, about 50 have chosen to participate in the KPAP program. This initiative has proven highly beneficial for these local companies, giving them a competitive edge in a saturated market.

What's remarkable about KPAP is that it's completely free to join, offering advantages to operations in terms of best practices and marketing. Despite its limited resources, KPAP provides educational classes and raises awareness about ethical climbing practices. In fact, due to increasing encouragement from consumers and agents, there has been a significant 30% rise in new local companies joining the program. The organisation relies on donations to sustain its operations and continue its crucial work.

One of the key objectives of Kiliporters.org is to prevent exploitation of porters and eliminate the practice of bribes being paid to guides for selection on climbs. Additionally, the organisation ensures that porters receive proper tips from clients at the end of the climb, further promoting fair treatment within the industry.

If you're passionate about promoting social and environmental sustainability within Africa's tourism industry and want to learn more about ethical climbing on Kilimanjaro, this is an episode of Kusa Cast you don't want to miss! Tune in to the podcast now to listen to Graeme Watson's engaging interview with Melissa Foley, and discover the inspiring work of KPAP and log onto www.kiliporters.org. Join the conversation and be part of the movement for positive change!

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In this episode of Kusa Cast, Graeme Watson interviews Priscilla Plummer, the founder of Global Sojourns, a responsible travel company that focuses on uplifting communities around wildlife areas. Priscilla shares her journey from working in small and startup businesses in the US to traveling to Africa to better understand the situation that girls and women face in the region. She talks about her passion for travel and culture and how it led her to start Global Sojourns and the Global Sojourns Giving Circle, which focuses on empowering girls and being locally led.

Global Sojourns is a responsible travel company that provides clients with a deeper and more meaningful safari experience by setting them up with local guides who understand the culture and the environment. The company's arm for community upliftment, the Global Sojourns Giving Circle, is locally led and focuses on empowering girls. The Giving Circle provides donor education to ensure that good intentions are aligned with effective action.

The podcast features the wonderful Gloria and Ndlelende, mentors for youth in Livingstone, Zambia, and Zimbabwe, respectively. They share their experiences of how tourism and community upliftment are interwoven, and how the support of tourists has helped improve the lives of locals. The girls clubs run by Gloria provide psychosocial life skills for girls, hygiene management, and a mini library. The Global Sojourns Giving Circle has been the main source of funding for these clubs, and the demand for the clubs is high.

The organisation also mentors young boys and girls in the tourism sector to provide them with skills and guide them on their career path towards conservation. The company's focus is on mentorship and helping youth get on a path of a life of opportunity versus dependency. The clubs have been successful in reducing teenage pregnancy rates, and the company is looking for more support to expand their impact. To support their work, travellers can visit the Global Sojourns website or the Global Sojourns Giving Circle website, details below.

Priscilla Plummer's passion for responsible tourism and uplifting communities around wildlife areas is evident in this episode of Kusa Cast. From empowering girls through the Giving Circle to investing in local people and mentorship, Priscilla and her team at Global Sojourns are making a difference in the world.

Contact Priscilla on priscilla@globalsojourns.com and the website is https://www.gsgivingcircle.org/.

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Mark Young, co-founder of the Perfections Group, discusses his journey in the travel industry, from backpacking to starting a representation company.

He shares his experience of being made redundant before COVID and how he adapted by taking on different jobs. Mark also talks about the resilience and camaraderie in the tourism industry, the changing habits of UK travellers, and the future of the Perfections Group. He emphasises the importance of collaboration and open-mindedness in the industry. Overall, Mark's story highlights the strength and determination of those in the travel industry to thrive in the face of challenges.

Mark's journey in the travel industry began with his love for travel and backpacking. After working various jobs, he decided to pursue a career in travel and started at a well known travel company. However, he soon realised that product management was his true passion. Mark worked his way up and eventually co-founded the Perfections Group with Ryan Ashton. The company initially focused on representing African lodges but has now expanded to include Latin America and other destinations.

Mark's resilience was put to the test when he was made redundant a year before the pandemic hit. However, he used this time to explore different opportunities. These experiences taught him the importance of perseverance and helped him develop a stronger mindset.

Mark and I discuss the importance of collaboration and supporting one another, even among competitors. We both believe that there is enough business to go around and that working together can benefit everyone. Mark shares his experience of referring clients to other representatives and receiving referrals in return. This collaborative approach not only strengthens relationships but also opens doors to new opportunities.

The pandemic has brought about significant changes in the travel industry. Mark notes that there is currently no clear pattern in travel trends, as people are eager to explore various destinations. Flight availability and cost also play a role in travellers' choices. However, Mark believes that it will take time to fully understand the new normal, as many people are still catching up on missed trips and family visits.

The Perfections Group has diversified its portfolio to include representation for destinations beyond Africa. Mark and his team are open to working with any product that aligns with their expertise and values. They aim to be a one-stop-shop for travel companies, offering services such as revenue management, social media management, and booking offices. The focus remains on building strong relationships and providing personalised support to their clients.

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Jordan Carlyle and Christen Puckett, travellers from the USA, share their journey of quitting their stable jobs and buying a one-way ticket to travel the world. They discuss how they started their trip by creating a shared Notes app to list the places they wanted to visit. They also talk about their unexpected success on TikTok, where they now have over 25,000 followers.

The travellers emphasise the importance of storytelling and engaging with their followers. They also discuss the challenges of constant travel and the need for rest days. Despite the challenges, they find joy in experiencing different cultures and meeting new people along the way.

They offer advice to young travellers, encouraging them to trust their gut and be open to learning as they go. They also share their plans for future destinations, including Australia and back to Africa.

As influencers in the travel industry, Jordan and Christen have the power to shape the perceptions and decisions of their followers. Their ability to tell compelling stories and make their audience feel like they are part of the journey has resonated with many. By sharing their experiences and offering practical advice, they have inspired others to pursue their own travel dreams.

To follow the journey, use the handle @wheretonextyall on TikTok and Instagram.

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Heather Markel, a full-time travel coach, joins the Kusa Cast to discuss her journey to becoming a digital nomad. She shares her experiences of leaving her corporate job and embracing a life of travel. Heather provides insights into the mindset, money, and mastery needed for a successful nomadic lifestyle.

She also emphasizes the importance of community and finding support among fellow travellers. Heather offers advice on generating income while travelling and highlights the personal growth and cultural understanding that can be gained through this lifestyle.

Heather is the founder of the Facebook group Full Time Travelers and Nomads and can be reached on heather@heathermarkel.com.

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In this episode of Kusa Cast, host Graeme Watson had the privilege of interviewing Alexis Cronin, the co-founder of Dunia Designs. Dunia Designs is a remarkable company driven by a powerful mission inspired by the global plastic crisis.

The company was born out of a shared concern between Alexis and Evanna Cronin, who were deeply troubled by the sight of their community's streets and rivers being increasingly polluted by plastic waste. Dunia Designs uses recycled plastic and creates furniture and building materials.

They aimed to clean up not just their own community but also contribute to global environmental efforts. Their team grew to include Elaine and Julia, forming a well-balanced dream team dedicated to taking Dunia Designs to new heights.

Since its inception in 2016, Dunia Designs has recycled an impressive 900 tonnes of plastic waste. By purchasing furniture from Dunia Designs, customers actively participate in cleaning up the planet and supporting local initiatives while embracing sustainable shopping practices. At the heart of Dunia Designs is an unwavering commitment to providing consumers with honest and truly impactful products. Each beautiful piece is crafted from recycled waste plastic, effectively contributing to the planet's cleanup efforts and the preservation of trees.

For more information on Dunia Designs, click here. You can also email the team on info@duniadesigns.co.tz

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Claire Minchin, co-founder of Vumbua Africa, joins Graeme Watson on Kusa Cast to discuss accessible travel in Africa. The podcast also feature input from Keith Johnston, co-founder of Vumbua Africa.

Claire shares her personal experiences as a social worker and as a traveler with a daughter who required a wheelchair. She highlights the challenges faced by individuals with disabilities or limited mobility when it comes to planning and enjoying a holiday. Claire and Keith have developed Vumbua Africa to address these challenges and provide inclusive travel experiences in Africa.

They work closely with their clients to understand their specific needs and match them with suitable accommodations, itineraries, and transportation options. Claire emphasises the importance of clear communication and avoiding the term "accessible" in favour of describing the specific features and services available. She also discusses the adaptations made to safari vehicles and the need for continuous improvement in making travel more accessible for all.

Vumbua Africa is leading the way in making travel accessible for all individuals. Through their focus on inclusivity and their partnerships with accessible accommodations and transportation providers, they are ensuring that everyone can experience the wonders of Africa. While progress has been slow, there is a growing recognition of the need for accessibility in the travel industry. With continued efforts and a commitment to inclusivity, the future of accessible travel looks promising. Let us work together to create a world where everyone can explore and enjoy the beauty of our planet.

To get in touch with Claire, log onto www.vumbuaafrica.com or email africa@vumbuaafrica.com.

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Holly Budge is an adventurer and the founder of How Many Elephants, a nonprofit organisation that raises awareness about the African elephant crisis. Through her travels and expeditions, Holly realised the power of adventure to raise funds and bring attention to environmental and social issues.

She created How Many Elephants as a travelling exhibition that visualises the poaching data, showcasing elephants on a wall to represent the annual poaching rate in Africa. Holly also created a necklace made of vegetable ivory, which represents the daily poaching rate of 96 elephants. The campaign aims to raise awareness of the impacts of the elephant ivory trade in a non-gruesome and non-political way.

In addition to her work with How Many Elephants, Holly is passionate about supporting female rangers in conservation. She has spent time on the front lines with all-female and mixed ranger teams across Africa and was inspired by their dedication and impact. This led her to create World Female Ranger Week, an annual event that highlights the challenges and achievements of female rangers. Holly is also planning to organise trips for small groups to meet and patrol with the female rangers, providing a unique and off-the-beaten-path experience while raising funds for their work.

As a way to raise funds, Holly offers her services to speak at events. Holly can be reached at info@hollybudge.com, and please take a look at the websites for the charitable causes for How Many Elephants and World Female Ranger Week.

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In this episode of Kusa Cast, host Graeme Watson interviews David Frost, the CEO of the Southern Africa Tourism Services Association (SATSA). The discussion revolves around the current state of tourism in South Africa, the challenges faced by the industry, and the efforts made to overcome these obstacles.

About The Guest:

David Frost is the Chief Executive Officer of the Southern Africa Tourism Services Association (SATSA). He has a rich background in economics and extensive experience in the tourism sector. His significant contributions focus on job creation through tourism. Before joining SATSA, Frost worked on various tourism strategies in Namibia and other parts of Africa. He has been leading SATSA since 2013, advocating for the tourism industry and addressing challenges to enhance South Africa's tourism competitiveness.

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In this episode of Kusa Cast, we have a conversation with Brad Glenn, Managing Director of The Inside Edge, a DMC specialising in incentives in South Africa. Hosted by Graeme Watson, the episode delves into the MICE (Meetings, Incentives, Conferences, and Events) industry in Southern Africa.

Brad shared his journey from working in the hotel industry, including stints at Sun International and Southern Sun, to leading The Inside Edge. He highlighted the impact of the COVID-19 pandemic, describing it as a brutal period that necessitated a complete business reinvention. Despite the challenges, Brad noted positive outcomes such as remote working, cost savings, and improved quality of life for employees.

The conversation also touched on the increased emphasis on responsible and sustainable tourism. Brad emphasised the importance of authenticity in sustainable practices and shared examples of incentive programs that include conservation efforts, such as marine research and rhino conservation.

Regarding the recovery of the MICE industry, Brad observed that while the market has rebounded, client expectations have shifted towards experiences in nature and wilderness areas. He highlighted the unique selling points of Southern Africa, including safaris, Cape Town, the Garden Route, and the Kalahari, which offer open spaces and outdoor dining.

Brad also discussed the challenges posed by bureaucratic obstacles, such as visa requirements, which can hinder the smooth execution of incentive programs. He stressed the importance of making it easier for clients to access and enjoy South Africa's offerings.

The episode concluded with Brad expressing his excitement about new developments and the potential for increased tourism and economic benefits. He encouraged listeners to consider South Africa for their next incentive or conference, citing the country's diverse experiences and warm hospitality.

For those interested in contacting Brad Glenn for more information or to plan an incentive program, he can be reached at bradg@ie.co.za.

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In this episode of Kusa Cast, host Graeme Watson sits down with Tshifhiwa Tshivhengwa, the CEO of the Tourism Business Council of South Africa (TBCSA). Tshifhiwa shares his extensive journey in the tourism industry, from his studies at the University of Johannesburg to his diverse roles in travel marketing and tourism management across the globe, including stints in Los Angeles and New York.

The discussion delves into the significant changes in the tourism industry over the past 25 years, highlighting the pivotal role of technology and the rise of small and medium-sized enterprises (SMMEs). Tshifhiwa reflects on the industry's response to the COVID-19 pandemic, detailing the collaborative efforts between the industry and government to develop safety protocols and support measures like the UIF TERS program.

Listeners will gain insights into the challenges faced by the tourism sector during the pandemic, including disputes over cancellations and the complexities of business interruption insurance. Tshifhiwa also discusses the ongoing efforts to streamline visa processes and the importance of balancing domestic and international tourism.

Looking ahead, Tshifhiwa expresses optimism about the recovery of the tourism industry, emphasising the potential of unlocking key markets like China and India and the anticipated growth in investments and travel activities.

Join us for an engaging conversation that sheds light on the resilience and future prospects of the tourism industry in South Africa.

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In this episode of Kusa Cast, host Graeme Watson interviews Jillian Blackbeard, the CEO and founder of Africa's Eden. Jillian is based in Gaborone and has an extensive background in tourism, having worked for Peermont Hotels, Botswana Tourism, and as the Africa director for the World Travel and Tourism Council. She founded Africa's Eden with the vision of improving destination marketing by focusing on the needs of travellers and promoting regional collaboration.

Africa's Eden was established in early 2020 with the aim of improving regional tourism marketing. The organisation was created to address the lack of consumer-focused marketing and the need for regional collaboration in Southern Africa. Despite the challenges posed by the COVID-19 pandemic, Africa's Eden has grown from 15 members to over 400.

The pandemic provided an opportunity for the tourism industry to reassess and collaborate more effectively. Africa's Eden held its first major conference in February 2022, which was a significant success despite initial uncertainties about border openings. The event highlighted the industry's resilience and the importance of face-to-face interactions. Jillian emphasised the need to break down silos within the tourism industry, including those between regions, business practices, and sectors such as aviation and tourism. Collaboration across these areas is essential for sustainable growth and development.

Africa's Eden aims to expand its reach by including new countries like Mozambique, Malawi, and Angola. The organisation continues to promote in-destination events to provide immersive experiences and foster deeper relationships between buyers and the destinations.

Tune in to hear Jillian Blackbeard share her insights on the importance of regional collaboration, sustainable tourism, and the evolving landscape of the travel industry. For more information on Africa's Eden, log onto https://africaseden.travel.

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In this episode of Kusa Cast, host Graeme Watson sits down with Dan Pearce, CEO of TTG Media, for an insightful journey through the world of travel journalism and industry resilience.

Dan shares his fascinating career path, from aspiring actor to English teacher in Italy, before finding his true calling in journalism. His story of acquiring TTG and steering it through the tumultuous waters of the COVID-19 pandemic is both inspiring and enlightening.

Listeners will be intrigued by Dan's perspectives on:

• The enduring value of travel agents in the digital age
• TTG's evolution and commitment to promoting "smarter, better, fairer travel"
• The importance of accessibility and inclusivity in the travel industry

Dan's reflections on resilience and risk-taking post-COVID offer valuable insights for anyone in the travel industry or beyond. His passion for connecting people and fostering human relationships in the travel sector shines through, making this episode a must-listen for travel enthusiasts, industry professionals, and anyone interested in the future of travel media.

Tune in for an engaging conversation that blends personal anecdotes, industry expertise, and forward-thinking insights on the ever-evolving world of travel. For more information, log onto www.ttgmedia.com.

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In this episode of Kusa Cast, host Graeme Watson sits down with Kgomotso Ramothea, CEO of Memberships at ATTA (African Travel and Tourism Association). After an impressive tenure at South African Tourism where she served as Acting Head and Marketing Communications Manager for the UK and Ireland markets, Kgomotso brings fresh perspectives to her new role at ATTA.

Kgomotso shares her vision for ATTA memberships, comparing it to a gym membership - it's all about active participation and making the most of available resources. Just two months into her role, she's already implementing a "listening roadshow," engaging with members to understand their needs and expectations.

The conversation delves into her extensive experience at South African Tourism, where she was instrumental in analysing market trends, driving tourist arrivals, and developing strategic marketing campaigns. She discusses her approach to understanding travel trends, particularly highlighting the growing importance of multi-generational travel and how past data can inform future strategies.

Drawing from her experience working across European markets, Kgomotso offers valuable insights into market analysis, tourism growth strategies, and the importance of delivering the right message to the right audience at the right time.

Key Topics:

• ATTA's membership value proposition
• Tourism market trends and analysis
• Strategic marketing in tourism
• Multi-generational travel insights
• UK and Irish tourism markets
• African tourism development

Whether you're a tourism professional, marketing specialist, or interested in African travel market dynamics, this episode offers valuable insights into the evolving landscape of African tourism.

For more information and to get in touch with Kgomotso directly, you can reach out at kgomotso@atta.travel.

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