Join Terri Ross, expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting this week as she speaks candidly and openly about the necessary steps to take to bring your practice from average, to next level.

There is nothing average about success, and you can’t get to the top while keeping habits at the bottom. From increasing revenue, staff productivity, and overall profitability she’s heard it all, and give you best practices that have proven to grow practices $1M+.

APX by Terri Ross

https://www.apxplatform.com

Contact Terri Ross

terrirossconsulting.com

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

APX by Terri Ross

https://www.apxplatform.com

Contact Terri Ross

terrirossconsulting.com

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

About the Guest(s):

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

• The biggest challenges to overcome when opening up your own practice
• What it takes to be a solopreneur
• What key investments were made to take the business to the next level

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Resources:

• Visit Terri Ross Consulting: terrirossconsulting.com

• Join the Business and Sales Mastery Mentorship: https://www.patreon.com/TerriRossConsulting

About Terri Ross:

Terri Ross is a renowned expert in the aesthetic industry, admired for her extensive knowledge and expertise in sales training, strategic growth, and business consultancy. As an author and international speaker, Terri has carved a niche for herself as the premier consultant, helping aesthetic practices optimize their business operations and maximize their profitability. With a steadfast commitment to excellence, she leads her company, Terri Ross Consulting, where she offers specialized mentorship and training programs.

Episode Summary:

In this dynamic episode of "In Touch with Terri," Terri Ross explores the critical strategies aesthetic practices can leverage to boost profitability and close out the year successfully. Captivating and insightful, this episode equips industry professionals with actionable steps to enhance their business efficiency and financial performance. Ross emphasizes the urgency of taking decisive actions, urging listeners to seize the opportunity to drive their practice toward excellence.

The episode elaborates on three key strategies pivotal for elevating profitability before the year ends: financial preparedness, maximizing holiday revenue opportunities, and strategic goal setting. Financial preparedness involves reconciling accounts, evaluating pricing, and forecasting for the upcoming year to ensure practices are financially stable and poised for growth. By optimizing holiday promotions and utilizing the increased consumer interest during the holidays, practices can capitalize on revenue opportunities without resorting to extensive discounting. Furthermore, Ross highlights the importance of setting strategic, measurable, and actionable goals to fuel business growth and maintain high performance.

Key Takeaways:

• Financial Preparedness: Terri stresses the importance of reconciling accounts and reviewing financials to build a robust budget and forecast, ensuring profitability and informed decision-making for 2025.

• Optimizing Holiday Revenue: Explore strategies for enhancing holiday promotions and pre-paid packages to leverage increased consumer demand during the festive season.

• Strategic Goal Setting: Establishing specific, measurable, achievable, relevant, and time-bound goals is crucial for advancing practice profitability and operational effectiveness.

• Reflect on Performance: Regular evaluation of wins and losses allows practices to refine operations and sustain growth.

• Empowerment through Learning: Invest in mentorship and training to boost confidence and foster a culture of continuous improvement within the practice.

Notable Quotes:

1. "Do not wait, because there's never going to be a right time; start today."

2. "Practices that forecast as a whole and by provider and by service category have 30% faster revenue growth year over year."

3. "Someone needs to be the most expensive. Why not let it be you?"

4. "Just because there's money in the bank doesn't mean you're being profitable."

5. "My ask of you is out of these three things with subcomponents underneath them, by the way, whatever resonated with you the most, please pick one or two things that you can attack tomorrow."

• "Someone needs to be the most expensive. Why not let it be you?"

Tune in to the full episode to dive deeper into these strategic insights and unlock the potential of your aesthetic practice. Stay updated with Terri Ross for more empowering discussions aimed at transforming your business productivity and success.

Expert Medical Spa Management Consultant, Terri Ross welcomes key aesthetic industry opinion leader and world-renowned plastic surgeon, Dr. Robert Singer to discuss:

• Taking appropriate safety measures in re-opening your practice in the midst of the Covid-19 Pandemic
• How practices should inform their patients about how they intend to protect them and their teams
• Which questions to ask when practices start accepting patients again
• How should practices set up their office with new sanitation protocols
• Are there industry, Covid-19 safety-standard guidelines to adhere to and where can you find that information
• How will the Covid-19 Pandemic affect the Aesthetic industry in regards to consumer spending and practice brand recognition

Dr. Robert Singer’s Website: 

https://www.rsingermd.com

American Association for Accreditation of Ambulatory Surgery Facilities

https://aaaasf.org

The Aesthetic Society

https://www.surgery.org

International Society for Aesthetic Plastic Surgery (ISAPS) 

https://www.isaps.org

Practice Foundational Elements Online Sales Training Course 

https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website 

http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross 

https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns 

http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

Aesthetic Practice Marketing Video Samples

http://bit.ly/AestheticVideos

Follow Tim Cicciarelli & InBound Digital Media

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Ready to take your practice to the next level? Visit terrirossconsulting.com to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success.

Terri Ross is a distinguished key opinion leader in the medical aesthetics industry. With a wealth of experience as a keynote and international speaker, trainer, and growth consultant, Terri is renowned globally for her expertise in helping aesthetic practices grow and thrive. She is the founder and CEO of Terri Ross Consulting, where she provides strategic insights and actionable recommendations to empower medical and aesthetic practices to achieve exceptional results. Her industry knowledge and commitment to excellence make her a highly sought-after consultant and speaker worldwide.

Episode Summary:

In this insightful episode, Terri Ross returns to the podcast with a powerful message for medical aesthetics professionals. After a brief hiatus, she addresses the pressing concerns of the industry, which is currently experiencing a downturn of around 22%. With her usual candor and expertise, Terri shares five proven strategies to help aesthetic practices boost revenue as they approach the end of 2024.

Throughout the episode, Terri emphasizes the importance of adopting innovative strategies such as charging consultation fees to establish value, developing robust membership and loyalty programs, optimizing retail sales, and investing in consistent staff training. She also highlights the significance of leveraging social proof through patient reviews and testimonials to build trust and attract new clients. With actionable insights backed by industry statistics, Terri provides aesthetic professionals with a roadmap to navigate the challenges they face, enhance their services, and secure long-term growth.

Key Takeaways:

• Implementing consultation fees can lead to higher conversion rates and demonstrate the value of your expertise.

• Loyalty programs and memberships can foster client retention and create predictable revenue streams.

• Optimizing retail sales is crucial, with medical-grade products enhancing treatment outcomes and increasing profitability.

• Regular staff training boosts revenue and ensures every team member contributes to the practice’s success.

• Leveraging social proof through patient reviews significantly impacts new patient attraction and retention.

Resources:

• Terri Ross Consulting: Terri Ross Consulting

• Book mentioned: “Someone Has to Be the Most Expensive, Why Not Let it Be You?”

Join Terri in the newest episode of InTouch with Terri: Garbage In, Garbage Out: How to Ensure Your Aesthetic Practice’s Financial Data is Accurate. Terri is joined by the brilliant Izhak Musli, current Chief Revenue Officer of Symplast.

Izhak has over 15 years in leadership and management experience across multiple industries, including SaaS, and has worked with aesthetic practices since 2015, developing two software solutions companies, AtlasKPI and MedicalPRM, which have since been acquired.

Terri and Izhak speak on the reason why having accurate data is so critical in the growth, efficiency and profitability of an aesthetic practice and the common reasons why practices are NOT able to continually input or provide accurate data. Additionally, they speak on how Symplast is able to simplify and automate the input of “accurate” data, and how Terri’s new APX platform is an innovative solution that is very different from a practices current software or EMR and how and why they work together to give you what you need to make informed decisions that will move the needle.

Terri invites you to learn more at her FREE educational webinar, MONEY = TIME: How Aesthetic Practices are Recouping Lost Revenue by Tracking their ‘Revenue Per Hour’, on Wednesday, March 3rd at 3pm EST / Noon PST. Register HERE!

To learn more about Symplast, and see how it can be the best fit for your aesthetic practice, book a demo HERE! 

APX by Terri Ross

https://www.apxplatform.com

Contact Terri Ross

terrirossconsulting.com

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Expert Medical Spa Management Consultant and Sales Training Expert, Terri Ross shares:

• A few of the top five objections you might encounter during a consultation
• What’s more valuable a web lead or a phone lead?
• Should or shouldn’t your practice offer discounts all throughout the year?

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo.

Make sure to like, share and leave a comment about what YOU would like to learn more about.

Contact Terri Ross
terrirossconsulting.com
mitch@terriross.com
terri@terriross.com

Follow Terri Ross 
www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
www.facebook.com/terrirossconsulting/
www.instagram.com/terrirossconsulting/
www.linkedin.com/in/terriross/
twitter.com/terrirossmb

Need Website and Marketing Videos?
Contact InBound Digital Media 
bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 
bit.ly/InBoundFilms
bit.ly/AestheticVideos
www.instagram.com/inbounddigitalmedia/
tim@inboundfilms.com
310-844-1983

Expert Medical Spa Management Consultant, Terri Ross is joined by Tim Cicciarelli, the Founder of The InBound Podcasting Network to discuss the attendees of the convention their top “pain points” in regards to their medical spas.

This inaugural episode of InTouch with Terri was recorded live during The Medical Spa Show 2020 in Las Vegas presented by AmSpa in February 2020. https://www.medicalspashow.com/

Terri Ross Consulting Live Sales Training Course - March 2020

Live Sales training Promo Video: https://youtu.be/B3oZ8s8U1v8

Sign up: http://bit.ly/TRC_LiveSalesTraining

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

Key Takeaways:

1. Sales training is an investment with a high return on investment for aesthetic practices.
2. Providers have an obligation to diagnose and provide comprehensive treatment plans for patients.
3. Effective sales training can build trust, increase revenue per hour, and improve patient retention and lifetime value.

In this episode, Terri discusses the importance and value of sales training for aesthetic practices. She emphasizes that as providers, it is their obligation to diagnose and provide the best possible treatment plan for patients. Terri shares her own background in sales and highlights the need for comprehensive and holistic treatment plans in aesthetic medicine. She also addresses common misconceptions and fears around sales in the industry. Terri provides insights into the six proven methods of what sales training can do for a practice, including building trust, increasing revenue per hour, and improving patient retention and lifetime value.

If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

About the Guest(s):

Jeremy Lessaris: Jeremy Lessaris is a seasoned serial entrepreneur, investor, and former global marketing and communications executive. He is the founder and CEO of Payment Brokers, which is now Verifee, a fintech company leveraging AI to reduce costs. With over two decades of entrepreneurial experience, Jeremy has founded and led eight companies to successful exits. His vast expertise spans across SaaS, payments, and healthcare, and he has the distinct honor of ringing the bell at Nasdaq. Jeremy's insightful approach to business and dedication to helping small and medium-sized enterprises make him a revered figure in the industry.

Episode Summary:

In this episode of "In Touch with Terri" host Terri Ross dives deep into the intricacies of credit card processing fees with Jeremy Lessaris, founder and CEO of Payment Brokers, now Verifee. The conversation focuses on how aesthetic practices can significantly reduce their credit card processing fees without changing their current systems. Jeremy brings his extensive experience in the fintech industry to the table, explaining the various nuances, hidden costs, and the predatory nature of the credit card processing industry.

Jeremy underscores the complexity and intentional obfuscation of credit card statements, sharing how his company, Verifi, uses sophisticated AI and machine learning technologies to help businesses navigate and minimize these costs. The discussion also touches on the unethical pricing strategies adopted by many processing companies and software vendors, and Jeremy provides actionable advice on how businesses can save money immediately. This episode is a must-listen for practice owners seeking to optimize their financial operations and boost profitability.

Key Takeaways:

• Understanding Hidden Fees in Credit Card Processing: Jeremy explains the complicated fee structures and hidden costs that processors and banks impose on businesses.
• AI and Machine Learning in Cost Reduction: Verifi uses advanced technology to analyze and reduce credit card processing fees for businesses without requiring system changes.
• The Impact of Predatory Pricing: Jeremy shares insights into how some software vendors exploit their clients by embedding excessive fees into their contracts.
• Actionable Steps for Immediate Savings: Practical tips, like eliminating paper statement fees, and leveraging Verifi’s resources to ensure you are not overpaying on processing fees.
• Partnering for Better Outcomes: The importance of partnerships in identifying and rectifying excessive charges and ensuring ongoing savings.

Resources:

• Schedule a Discovery Call with Terri Ross Consulting: https://api.leadconnectorhq.com/widget/form/i5OJmtQXow3BbQzVGfrn

• Verifee Website: Payment Brokers

Terri Ross sits down with Claire Larson and Jennifer Hatton, Co-Founders of MedSpa Social to talk about a topic that is the source of a lot of anxiety among medical spa owners – how to execute a winning social media strategy. If you are like most med spa owners, you have a ton of questions about social media. On today’s podcast, Terri’s engaging interview will get you the answers you need! So tune it as you’ll want to listen to this episode to save time and money when it comes to social media!

Download the MedSpa Social Channels Basics Checklist: https://inboundphotos.shootproof.com/gallery/22417081

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Expert Medical Spa Management Consultant Terri Ross welcomes Stephen Handisides, founder of the MyFaceMyBody awards and GVAS the very first virtual conference in aesthetics.  

Stephen has been working in aesthetics for 16 years and has been helping medical practices and spas in identifying their true revenue potential across the globe.  In addition Stephen has also been coaching and working with practices and companies in creating their own virtual experiences and events with his revolutionary new software.    

Contact Stephen Handisides

https://www.myfacemybody.com 

https://www.linkedin.com/in/stephen-handisides-2a563013/

TERRI ROSS - LAUNCH/GROW/SCALE

To learn more about Terri Ross’ new programs Launch, Grow, Scale or 1 on 1 with Terri, visit https://terrirossconsulting.com and speak with one of her sales executives to see how these proven programs can help your aesthetic practice thrive.

Contact Terri Ross - terri@terriross.com

Follow Terri Ross 

https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InTouch with Terri is produced by InBound Digital Media 

http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

http://bit.ly/InBoundFilms

YouTube  - http://bit.ly/AestheticVideos

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Terri Ross is a renowned consultant specializing in the business side of aesthetics. With over 20 years in aesthetic medicine, Terri has an impressive portfolio that ranges from leading sales teams in Fortune 500 companies to owning a medical spa and starting a SAS platform. She has proven her expertise by consulting for twelve years, writing training courses, and dedicating her career to helping businesses grow, scale, and sell. Notably, Terri emphasizes her strength in sales training and working with businesses to achieve their full potential.

Episode Summary:

In this insightful episode of the podcast, Terri Ross of Terri Ross Consulting addresses the critical mistakes commonly made by aesthetic practice owners and providers, focusing on the business aspects that often go overlooked in this crowded and competitive industry. She shares her wealth of knowledge and experience to guide listeners through the intricacies of running a successful practice.

Terri dives into the importance of not attempting to tackle every challenge alone and the vital need for tracking, systems, and consistency in business operations. She emphasizes that being busy shouldn't be confused with being profitable and that investing in expertise and proper resources can lead to substantial growth and financial freedom. By bringing attention to common pitfalls like price matching and succumbing to the allure of the "shiny new object," Terri provides clear solutions to enhance the business acumen of those in the aesthetic space.

Key Takeaways:

• Don't Do It Alone: Outsourcing to experts can save time, money, and improve sustainability, especially during growth.

• Data-Driven Decisions: Tracking KPIs and benchmarks is essential for understanding profitability versus just being busy.

• Consistency is Critical: A consistent approach to marketing and operations builds client trust and brand reliability.

• Avoid Shiny New Object Syndrome: Assess new opportunities critically to ensure they align with your business goals and financial capacity.

• Training Elevates Teams: Ongoing team training translates into better service, sales, and overall practice success.

Notable Quotes:

• "Time is our only non-renewable resource, right? We only have 24 hours in a day."

• "Busy does not mean that it equals profits. And there's a big difference between being busy and being profitable."

• "Consistency is key... Quality information on a consistent basis is going to help you."

• "Data doesn't lie. It's unemotional, it's factual, it is your compass, it is your navigation system."

• "People will spend 30% more for what they perceive as value."

Resources:

• Terri Ross mentions The Big Leap by Gay Hendricks, particularly the four zones of function within.

• 4S Summit, a sales and business mastery boot camp https://www.4ssummit.com

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Ready to take your practice to the next level? Visit terrirossconsulting.com to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success.

In this episode of In Touch with Terri, renowned medical aesthetics expert Terri Ross reveals the secrets to keeping patients engaged and loyal through effective marketing strategies. With the aesthetic industry becoming increasingly competitive, it's more important than ever to view marketing as a strategic investment rather than just an expense. Terri shares eight essential strategies that every aesthetic practice should implement to drive sustainable growth, increase profitability, and build lasting patient relationships.

Discover how to align your marketing efforts with high-ROI procedures, ensure consistent team training, and leverage data-driven insights to elevate your brand and stand out in the market. Whether you’re a med spa, plastic surgery center, or integrative medicine practice, this episode is packed with actionable tips to help you maximize the impact of your marketing and keep your patients coming back.

Listen now to unlock the keys to effective aesthetic marketing and transform your practice’s marketing into a powerhouse for growth and loyalty!

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

• The right time to sell a practice depends on factors such as whether you're still having fun, if your business is still growing, and if you've prepared yourself for the sale.
• Valuation is determined by factors such as EBITDA (earnings before interest, tax, depreciation, and amortization) and the multiple applied to it.
• Factors that can increase valuation include having multiple providers, being located in a growing region, and having a higher percentage of med spa revenue.
• It's important to get your financials in order and clean up any accounting issues before a sale.
• Communication and community are key to running a successful clinic, and it's important to find a partner who values these aspects.

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

HOW TO START YOUR OWN MULTI-MILLION DOLLAR AESTHETIC PRACTICE: 6 MONTH PROGRAM

The APX "How to Start Your Own Multi-Million Dollar Aesthetic Practice: 6 Month Incubator Program“ will begin another session on February 20, 2023.

OVERVIEW OF 6 MONTH PROGRAM

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Tune in to this engaging episode of InTouch with Terri as she sits down with Leslie Tracey, the founder of the first financial practice solely focused on the medical aesthetic space. Leslie’s lifelong passion is helping women in the medical aesthetics industry protect their practices, retain and attract the best employees, and create an exit strategy on their own terms. She focuses on bringing the very unsexy topic of risk management into every business building and exit conversation to ensure her clients make the smartest business decisions possible. 

Download Leslie's Risk Management Checklist Here: https://www.traceydonavan.com/riskmanagementchecklist

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Tune in to this dynamic episode of InTouch with Terri as she sits down with Ignacia Fanlo (Iggy), founder and CEO of Vansanity to talk about the “We Work” concept for medical aesthetic practitioners and entrepreneurs and his new CloudMedSpa service – a non-branded, franchise available to ANY and ALL medical spas and aesthetic practices anywhere in the world. 

We’ll hear how he developed the concept, what challenges or hurdles it helps solve for aesthetic practices, and why you might want to be the first in your area to participate.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

**Key Takeaways:**

1. Understanding the financials and data of a practice is crucial for success in the aesthetic medicine industry.
2. Developing a treatment plan and effectively communicating with patients can lead to better patient retention and increased revenue.
3. Continuous learning and improvement are essential for staying competitive in the field.
4. Asking hard questions and negotiating job terms are important steps when joining a practice.
5. Conversion rates play a significant role in practice growth and should be regularly monitored and improved.

Dr. David Turer, a plastic and reconstructive surgeon, joins Terri to discuss the challenges and best practices in the aesthetic medicine industry. Dr. Turer shares his journey from engineering to medicine and how he navigated the business side of running a practice. He emphasizes the importance of understanding the financials and data of a practice, as well as the need for continuous learning and improvement. Dr. Turer also highlights the significance of developing a treatment plan and effectively communicating with patients to achieve their desired results. 


If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Terri Ross, who is an Expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting is joined by long time friend, brilliant analyst and consultant, and beloved member of the APX by Terri Ross team, Robbi Grayson.

Terri Ross and Robbi Grayson celebrate Robbi's 1 year anniversary with a candid conversion about their experience in the industry, how Robbi started and owned one of the first day spa’s, and sold it to private equity.

They also discuss the industry challenges most practices face, which led them to write and develop the Financial Foundations course highlighting the 3 key steps you need to know and how to make your numbers work for you.All of this content and more can be found in their new Business Intelligence Platform, APX.  

To learn more visit www.apxplatform.com

Contact Terri Ross

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos? Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Join Expert Medical Spa Management Consultant, Terri Ross, as she enters a new chapter and unveils APX, The Aesthetic Practice Accelerator.  APX is a comprehensive practice management solutions platform focused on 5 Key Components built and proven to help you run an efficient and profitable practice.

APX includes sales and finance courses,  innovative, web based software that allows you to understand and manage your finances, so you can keep a pulse on the most critical elements of your practice.  APX also includes industry benchmarking data and a community EXCLUSIVE through the APX platform. 

Listen to learn more about where the idea sparked, the journey of bringing it to reality, and how trusting your gut can yield the most magical of results.

APX

www.apxplatform.com

http://terrirossconsulting-7924946.hs-sites.com/apx-launch-webinar-registration

Contact Terri Ross

terrirossconsulting.com

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Terri Ross dives deep into the 5 key steps to never missing a lead. Whether it’s a phone call, an email in your inbox or a consultation request through your website, your next steps are critical. Join Terri as she walks through the crucial nurturing process to convert that inquiry, into a long-term patient in your practice.

Sales is the lifeblood of nay successful business. To learn more about our sales training in our APX Platform, please visit https://www.apxplatform.com.

Contact Terri Ross

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

www.bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

www.bit.ly/InBoundFilms

www.bit.ly/AestheticVideos

Ready to take your aesthetic practice to the next level? Start with a Growth Accelerator Call with Terri Ross Consulting. Get started today by visiting https://terrirossconsulting.com

In this enlightening episode of 'In Touch with Terri,' host Terri Ross welcomes Victor Snyders, the entrepreneurial mastermind behind Skin Renewal in South Africa. Victor shares his incredible journey of transforming a small side hustle into a thriving empire of 20 clinics. He discusses the strategic frameworks and business principles that have fueled his success, emphasizing the indispensable value of lifelong learning. This episode dives deep into the nuances of scaling a practice, the importance of a unique selling proposition, and the role of emotional connections in consultations.

Victor touches on critical themes such as the significance of defining the 'why,' 'what,' and 'who' in a business, drawing from over two decades of experience. With an impressive roster of topics, including people management, overcoming challenges, and maintaining business cohesiveness, Victor offers a treasure trove of insights that are essential for anyone looking to scale their aesthetic practice. As he states, "Don't ever be afraid to be wrong, to ask for help, or to say you don't know."

Discover how Victor’s commitment to fostering a strong organizational culture has led to impressive employee retention, and why investing in your people is paramount. This episode is not just a business case study but a masterclass in turning challenges into scaling opportunities, making it a must-listen for industry professionals.

Key Takeaways:

• Foundation Principles: Understand your business's ‘why,’ ‘what,’ and ‘who’ to create a strong foundation for growth.
• Unique Selling Proposition (USP): Determine what sets your business apart to achieve sustainable competitive advantage.
• Employee Investment: Treat your employees as your greatest asset and invest in their growth and development.
• Consultation Excellence: Shift the consultation focus to emotional connections to better serve and retain clients.
• Lifelong Learning: Stay open to new knowledge and don't shy away from seeking advice or acknowledging gaps in your expertise.

Notable Quotes:

• "We had to employ staff. We had no idea what kind of staff to employ. We really… decided to take off in an airplane, but the airplane didn't have wings."
• "Your single biggest asset in your business is not your equipment, it's not your patients, it's not your locations, it's not your brand, it's your people."
• "Don't ever be afraid to be wrong. Don't ever be afraid to ask for help, and don't ever be afraid to say, I don't know."
• "We decided that we would do everything in-house, and we focused on developing skills from people who understood our culture."
• "Investing in your people comes with a huge responsibility, but it's essential for growth and success in your business."

Resources:

Guest's Company: Skin Renewal South Africa https://www.skinrenewal.co.za

Books Mentioned:
- 'Start With Why' by Simon Sinek
- 'Blink' by Malcolm Gladwell
Conferences Referenced:
- Aesthetic Medicine World Congress (AMWC), Monaco
- Paris MCAS
- The Aesthetic Show, Las Vegas
Business Tools: Zenoti software

• How to build and maintain a strong and positive company culture
• Leaders are not born they are cultivated, how to do that
• How communication and emotional intelligence plays a pivotal part in company culture.
• Culture and expectations = success and happy partners

Contact Dr. Yolanda Mangrum:

• 707-478-6394
• YolandaMangrum@fortunemgmt.com
• https://www.fortunemgmt.com/index.cfm?Page=Yolanda-Mangrum

http://learn.apxplatform.com/webinar-register-dr-yolanda-mangrum

The missing link to profitability for aesthetic practices: https://www.apxplatform.com

Contact Terri Ross

mitch@terriross.com

terri@terriross.com

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

In this enlightening episode of "In Touch with Terri," host Terri Ross shares her extensive expertise in the field of medical aesthetics, with over 16 years of experience in Fortune 500 companies and as the founder of Terri Ross Consulting. Terri delves into the crucial role of phone skills in transforming your front desk team into a powerhouse of efficiency and profitability.

She highlights 18 practical tips for enhancing phone communication, from handling price objections to navigating the patient journey seamlessly. By emphasizing continuous training and evaluation, Terri provides a blueprint for practices to boost their conversion rates and overall business success.

Key Takeaways:

• Investment in Training: Continuous training of front desk teams is essential for creating exceptional customer experiences and driving business growth.
• Handling Objections: Effective strategies for confidently navigating price inquiries can significantly boost conversion rates.
• Consistent Communication: Standardizing how your team communicates the practice's unique value proposition ensures consistency and effectiveness.
• Follow-Up Processes: Implementing robust follow-up processes can lead to improved patient engagement and increased revenue.
• KPIs and Evaluation: Regularly monitoring and analyzing key performance indicators (KPIs) helps connect training efforts to business outcomes.

Resources:

• Terri Ross Consulting: terrirossconsulting.com
• Schedule a Discovery Call: api.leadconnectorhq.com/widget/form/i5OJmtQXow3BbQzVGfrn

Ready to take your practice to the next level? Visit terrirossconsulting.com to learn more about how Terri can help you grow your business, increase profitability, and achieve long-term success.

About Terri's Guest, Trixy Castro
Trixy Castro is a trailblazing force in the real estate and finance industries. As a first-generation American and self-made entrepreneur, she has redefined private lending and real estate disposition. Trixy founded Genesis Capital, driving an innovative approach that led to its acquisition by Goldman Sachs in 2018. She also established Genesis Auctions, which was later acquired by Fidelity National Title. Currently, Trixy leads TRX Capital and has investments in over 50 companies, earning accolades like being named one of the most influential women in real estate by HousingWire.

Episode Summary:

In this episode of In Touch with Terri, Terri Ross welcomes Trixy Castro to discuss the powerful role of women in business and leadership. Trixy shares her incredible journey from humble beginnings to becoming a leading figure in real estate and finance. With insights into overcoming challenges, mindset transformation, and practical strategies for success, this episode is a goldmine for entrepreneurs looking to scale their ventures.

Through compelling storytelling, Trixy details her background, the inspiration behind her business ventures, and the tenacity that fueled her success. She shares her formative experiences, emphasizing the importance of exposure to new opportunities and learning about money management. The conversation pivots to key leadership skills and how women can support one another to thrive in traditionally male-dominated industries, presenting a roadmap for achieving remarkable success.

Key Takeaways:

• Start with Genuine Passion: Trixy’s lifelong drive to make a significant impact in real estate began with her experiences and aspirations as a child.

• Leverage and Growth: Understanding and utilizing leverage correctly can exponentially increase success, exemplified through Trixy’s model at Genesis Capital.

• Valuing Money Management: The importance of learning about money and investments to ensure business sustainability.

• Support Networks: Surround yourself with like-minded, successful individuals to uplift and inspire each other.

• Leadership and Focus: Women in business should focus on their true passions, seek trusted advisors, and be honest about their goals.

Resources:

• Trixy Castro’s Website

Join us in celebrating this milestone of Terri's 100th episode as Terri Ross shares her journey, expertise, and future aspirations in the aesthetic industry. Don't miss out on this enlightening conversation, and look forward to more inspiring content from "In Touch with Terri." Stay tuned and connected with Terri's tribe for more transformative insights and strategies.

Resources:

• Terri Ross Consulting Website
• Terri's Instagram: @terrirossconsulting
• Sales and Business Mastery Mentorship: Terri's Patreon.com

Terri Ross is a seasoned consultant in the aesthetic medical industry with an unmatched track record in sales and business operations. She is the Founder and CEO of Terri Ross Consulting, where she devotes her expertise to helping aesthetic practices maximize their profitability and operational efficiency. Terri has a noteworthy history of achieving significant success in medical sales, serving as a Director for renowned Fortune 500 companies like Johnson & Johnson and Zeltiq. Her journey from sales executive to a managing partner at a top med spa in Beverly Hills underpins her deep industry insight and her commitment to empowering aesthetic professionals through education and mentorship.

Episode Summary:

In this milestone 100th episode of "In Touch with Terri," Terri Ross deep dives into a vulnerable and inspiring retelling of her incredible journey from humble beginnings to industry leader. Engaging in a heartfelt conversation with InTouch with Terri, producer and longtime friend, Tim Cicciarelli, Terri reflects on the personal and professional milestones that shaped her career in the medical aesthetics industry. Released on Valentine's Day in celebration of five years of podcasting, this episode promises insight, emotion, and empowerment, appealing to listeners who aspire to make their mark in medical aesthetics.

Terri opens up about her early life in Michigan, where she balanced the challenges of a blue-collar upbringing with an unyielding drive to succeed. She shares pivotal transitions, including her transformation from a successful sales executive at top pharmaceutical companies to a managing partner of a med spa in Beverly Hills. Emphasizing resilience, Terri transitions to discussing her significant pivots during the COVID-19 pandemic, which led to the creation of innovative services through her consulting company. Highlighting her role as a single mother and how this has driven her determination, Terri credits her daughter as a key motivator in her achievements. This episode is as much a celebration of growth as it is a message of hope and possibility for anyone seeking success in the aesthetics industry.

Key Takeaways:

• Terri Ross celebrates five years of impactful podcasting with her 100th episode, sharing personal stories and professional insights.
• Through sheer determination, Terri transitioned from a corporate sales career into a thriving business consultant in the medical aesthetics field.
• Highlighting the importance of resilience, Terri reflects on overcoming industry challenges and adapting to the pandemic by launching SaaS solutions.
• Terri Ross Consulting underscores the importance of training and operational efficiency, offering tailored services to optimize practice performance.
• Family remains central to Terri's journey, as she balances parenting with her professional endeavors, inspiring her daughter in the process.

Notable Quotes:

• "You have to bet on yourself, and I'm going to bet on me."
• "I worked harder than everyone else, and I wanted a better life, and I wanted to do it on my own."
• "It took me six months to get that job. Tenacity, my God, you don't even know."
• "I never say no, because I'm scrappy, and I always seek opportunities."
• "My desire to democratize knowledge is the sole purpose, to provide aesthetic professionals insights and strategies."

Join Terri Ross as she is hosting a very special guest, friend and world renowned Plastic Surgeon, Dr. Heather Furnas. Dr. Furnas is a clinical associate professor at Stanford and co-editor of The Business of Plastic Surgery. She has chaired several conferences, committees, and  plastic surgery societies and has published practice management articles in peer-reviewed journals. She is also the founder, along with Dr. Paco Canales, of Plastic Surgery Associates and Allegro Medical spa in Santa Rosa, CA.

Terri and Dr. Furnas speak on a topic that can’t be ignored: DATA.  

• What data to look at in managing your practice
• How to use your data to make informed decisions that can create exponential growth?
• The importance of being involved in your practice, working “ON” the business not just “IN” the business.

If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com

Make sure to like, share and leave a comment about what YOU would like to learn more about world renowned Plastic Surgeon, Dr. Heather Furnas: https://enhanceyourimage.com/sonoma/

Contact Terri Ross

terrirossconsulting.com

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Resources:

• Podium: Platform providing AI-powered communication solutions for lead conversion and patient retention.https://www.podium.com/trc/

• Terri Ross Consulting: Terri Ross Consulting

• Patreon: For Terri Ross's business and sales mentorship program, visit Patreon.

Terri Ross is a seasoned expert in the medical aesthetics industry with a notable background as a former Fortune 500 executive. She is an international speaker, Founder and CEO of Terri Ross Consulting, and Co-Founder of the 4S Summit, a sales and business mastery workshop for aesthetic professionals. Terri is highly regarded for her dedication to educating and supporting professionals in enhancing their operational efficiency and profitability within the medical aesthetics sector.

Episode Summary:

Welcome to Season 10 of "In Touch with Terri," where Terri Ross dives into pressing topics affecting the medical aesthetics industry today. As the landscape shifts amidst economic uncertainties, Terri addresses key factors influencing patient behaviors and revenue. In this compelling episode, she explores how aesthetic practices can pivot and evolve in response to these changes, armed with strategic insights and practical advice.

Navigating the economic downturn, Terri Ross discusses the significance of understanding market trends and patient behavior shifts in the aesthetics industry. With inflation and rising costs impacting consumer spending, Terri emphasizes the importance of comprehensive treatment plans and patient retention strategies. Practitioner education is critical in offering diversified services that cater to patients’ needs while maintaining profitability. The episode underscores leveraging technology like Podium's AI-powered communication platform to enhance lead conversion and streamline operations, ensuring practices continue thriving amid industry challenges.

Key Takeaways:

• Economic Impact: Aesthetic practices are experiencing significant shifts due to economic downturns, with patient spending tightening and non-essential treatments seeing a decline.

• Strategic Planning: Practices that embrace change through comprehensive treatment plans and diversified service offerings can thrive despite economic challenges.

• Technological Adaptation: Leveraging platforms like Podium to convert leads and improve communication efficiency is vital for sustaining growth.

• Sales & Retention: Continuous education and sales strategies are crucial, placing emphasis on long-term treatment planning and establishing trust with patients.

• Social Influence: Awareness of trends like "filler fatigue" and the evolving landscape of social media marketing is essential for maintaining a competitive edge.

Notable Quotes:

• "Practices that understand what's happening, that understand the trends...now more than ever can adapt, be agile, and come up with a strategic plan to not just survive, but thrive."

• "Patients will find the money...they have a problem, you have a solution."

• "It's not an expense. It is absolutely an investment that yields the highest return because you will have the methodologies to know how to do it."

• "If your team is not held accountable to the KPI...challenge the process."

• "We want patients to be educated. I want you to have a long-term treatment plan."

Join Terri Ross as she delves into the evolving dynamics of the aesthetics industry. Tune in for more insightful content that can empower you to harness opportunities and strengthen your practice's position in the market. Stay connected for future episodes filled with actionable strategies and expert guidance.

Join Terri Ross, expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting this week as she sits down with her close friend, Jake Mellman, the founder of WebUpgrade. WebUpgrade is a team of marketing engineers who use a data driven approach to website building and SEO. Terri is especially excited to have Jake on InTouch with Terri as he and his team are the ones who built out all the features and backend of Terri’s new APX Platform. Listen in as Terri and Jake talk all about what SEO really is and why it matters, trends for the future, and what it can do for your website.

https://webupgrade.com

APX by Terri Ross

https://www.apxplatform.com

Contact Terri Ross

terrirossconsulting.com

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting sit down with long time friends Dr. Jeff Segal, to discuss all things legal. Dr. Segal is a board-certified neurosurgeon who trained at Baylor College of Medicine. Dr. Segal also graduated from Concord Law School with highest honor and is a partner at the Byrd Adatto law firm.

Listen in as they discuss common oversights, keeping lawyers from circling your practice, and the top questions YOU asked such as “If a patient prepays for series of treatments, but never shows up… can I keep the money?“. Join us to learn the answer, and so much more about how to keep your practice compliant, and thriving!

Free 15 Minute Consultation with Medical Justice

https://medicaljustice.com

APX by Terri Ross

https://www.apxplatform.com

Contact Terri Ross

terrirossconsulting.com

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Tune in to this episode of In Touch with Terri as she shares some exciting news about the recent merger that just took place between APX Platform and Engage Technologies Group and how the addition of the patient engagement feature along with APX’s practice optimization provides a comprehensive practice performance system that will
revolutionize the medical aesthetics industry.

Terri will take a deep dive into the value of patient engagement, the critical gap that currently exists in the industry, how it can differentiate your practice and give you a competitive edge, and enhance the patient experience by fostering buy-in, helping to provide education which makes them more informed and proving a higher patient conversion ratio.

If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

1. What is a Practice Assessment and why should you perform one
2. What data to collect in order to get an authentic look at your practice
3. How to create change through concrete action steps
4. and more!

https://apxplatform.com/free-practice-assessment/

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Terri Ross interviews Drew Fine, a Fractional Executive and Advisor for Get Hair MD. They discuss the non-invasive hair loss solutions offered by Get Hair MD and how it can be a profitable revenue stream for aesthetic practices. Drew shares his background in the aesthetic space and his experience working with major companies in the industry. He explains the history and business model of Get Hair MD, which focuses on licensing their suite of solutions and protocols to aesthetic practices.

The goal is to create a brand new hair vertical within these practices, offering exclusive territories and marketing support. Drew highlights the target audience for Get Hair MD, which includes patients suffering from hair loss and thinning hair. He emphasizes the non-invasive nature of the treatments and the high completion rate of the protocol. Drew also discusses the training and marketing support provided by Get Hair MD, including social media advertising and influencer partnerships. The episode concludes with a call to action for interested practitioners to reach out to Drew for more information.

Key Takeaways:

• Get Hair MD offers non-invasive hair loss solutions for aesthetic practices.
• The business model involves licensing the suite of solutions and protocols to practices, providing exclusive territories and marketing support.
• The target audience includes patients with hair loss and thinning hair, who are looking for non-invasive treatments.
• The protocol has a high completion rate and can be customized to fit into existing treatment offerings.
• Get Hair MD provides training and marketing support, including social media advertising and influencer partnerships.

If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQIf you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Expert Medical Spa Management Consultant Terri Ross welcomes back Brad Adatto, partner with the Byrdadatto Law Firm, a national business and healthcare boutique law firm.  Terri and Brad discuss how to stay compliant in the Covid-19 Era.  Some of the questions that will be answered in this episode are:

1.  What are some of the main actions a medical practice can take to keep COVID-19 from entering their facility?

2.  If my employee has COVID-19 do I have to close my medical practice?

3.  When can my employee return work if they have COVID-19?

4.  Do I have to pay them when they are not working for me?

5.  Who do I need to tell if an employee has COVID-19?

6.   If my patient has COVID-19 do I have to close my medical practice?

7.   Who do I need to tell if my patient has COVID-19?

Contact Brad Adatto

D: 214.291.3201  O: 214.291.3200

badatto@byrdadatto.com

https://www.byrdadatto.com

Legal 123s with ByrdAdatto Podcast

https://podcasts.apple.com/us/podcast/legal-123s-with-byrdadatto/id1515621653

Grow Your Practice with Terri Ross

To learn more about Terri Ross’ new programs Launch, Grow, Scale or 1 on 1 with Terri, visit https://terrirossconsulting.com and speak with one of her sales executives to see how these proven programs can help your aesthetic practice thrive.

Contact Terri Ross

terri@terriross.com

Follow Terri Ross 

https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

http://bit.ly/InBoundFilms

http://bit.ly/AestheticVideos

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

In this insightful episode of "In Touch with Terri," host Terri Ross shares her "zone of genius" with listeners, focusing on the top five habits of the most successful salespeople. Engaging and knowledgeable, Terri reframes the concept of salesmanship within the medical aesthetic practice as an activity rooted in service and education, not just transactions. She taps into her extensive experience to deliver actionable strategies that transform how practices can approach sales, client relationships, and growth.

Terri discusses the importance of creating lasting relationships, staying ahead of industry trends, being persuasive, maintaining a resilient mindset, and holding oneself accountable. She emphasizes the significance of continuous learning and adaptability in the ever-evolving field of medical aesthetics. With a combination of personal anecdotes and professional guidance, this episode offers valuable insights, whether you're at the front desk or managing an entire practice.

Key Takeaways:

• Relationship Building: Establishing and nurturing profound relationships with clients is fundamental to successful sales in medical aesthetics.
• Continuous Innovation: Staying informed about industry trends and constantly evolving one's approach is key to staying competitive.
• Persuasive Education: A salesperson's ability to educate and influence client decisions is rooted in a firm belief in their offerings and the quality of care provided.
• Resiliency: A resilient mindset is crucial to overcome the challenges of rejection and adapt to learning opportunities.
• Accountability: Setting SMART goals and measuring performance against KPIs can significantly impact a practice's success.

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

There's never been a more important time to get your teams and systems dialed in.  With all of the craziness going on in the world right now, medical spa  owners everywhere are bracing for impact!  So, how can we be prepare for what’s to come? How can we adapt and stay ahead of it?

Expert Medical Spa Management Consultants, Terri Ross and Robbi Grayson discuss how to mitigate the impact of COVID-19 on your revenue.

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

Join Terri Ross as she kicks off Season 4 with InTouch with Terri, a power-packed podcast for the Medical Aesthetic Industry, providing valuable insights and best practices for medical aesthetic practices.  Terri kicks off season 4 with key statistics that every medical aesthetic practice needs to know in order to be successful and profitable.

If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo.

Make sure to like, share and leave a comment about what YOU would like to learn more about.

Contact Terri Ross
terrirossconsulting.com
mitch@terriross.com
terri@terriross.com
Follow Terri Ross 
www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
www.facebook.com/terrirossconsulting/
www.instagram.com/terrirossconsulting/
www.linkedin.com/in/terriross/
twitter.com/terrirossmb
Need Website and Marketing Videos?
Contact InBound Digital Media 
bit.ly/InBoundDigitalMedia
InBound Films Aesthetic Marketing Videos 
bit.ly/InBoundFilms
bit.ly/AestheticVideos
www.instagram.com/inbounddigitalmedia/
tim@inboundfilms.com
310-844-1983

Expert Medical Spa Management Consultant, Terri Ross is joined by Alex Thiersch, CEO of the American Med Spa Association to discuss how the Coronavirus Shutdown has affected the medical spa industry as a whole and how medical spas can prepare themselves to qualify for the soon to be available federal aid.

Terri and Alex also provide valuable suggestions on tactics you can take during this shutdown to take your practice to the next level be prepared when life and business finally does get back to normal.

AmSpa Coronavirus Resource Page

https://www.americanmedspa.org/page/coronavirus

Medical Spa Insider Podcast with Alex Thiersch

https://podcasts.apple.com/us/podcast/medical-spa-insider/id1340962270

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

Practice Foundational Elements Online Sales Training Course

Online Course Promo Video: youtu.be/iwQBoE4v6nU

Sign Up: bit.ly/TRC_OnlineCourse

Terri Ross Consulting Live Sales Training Course - March 2020

Live Sales training Promo Video: youtu.be/B3oZ8s8U1v8

Sign up: bit.ly/TRC_LiveSalesTraining

Terri Ross Consulting’s Website

bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross

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www.facebook.com/terrirossconsulting/

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twitter.com/terrirossmb

Follow Tim with InBound Digital Media

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InBound Digital Media - Marketing Videos & Social Media Ad Campaigns

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InBound Films Aesthetic Marketing Videos

bit.ly/InBoundFilmsYouTube

bit.ly/AestheticVideos

AmSpa Boot Camps

https://www.americanmedspa.org/page/AmSpaBootCamps

Join Terri Ross for this informative episode of InTouch with Terri as she sits down with Nick Mattia of Care Credit to talk about the importance of offering patient financing solutions in your medical aesthetic practice. 

We’ve all been watching the economy for signs of a recession. You might have questions and be wondering what you can do to prepare yourself for patients who may be hesitant to spend? We’ve got answers, so you’ll want to listen to this power-packed podcast to learn how patient financing can play a significant role in recession-proofing your practice.

f you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

To kick off 2023, enjoy this power-packed, real talk episode of In Touch with Terri as Terri dishes out How To Bulletproof Your Practice in 2023 with 10 tips on how to succeed despite economic conditions.

Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023 before January 15th to lock in the early bird special!  Reserve now https://www.theaestheticsuccess.com/

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Expert Medical Spa Management Consultant, Terri Ross is joined by Medical Justice Founder and CEO, Jeffrey Segal, MD, JD, to discuss how to prevent, deter, and respond to frivolous medical malpractice suits and take control of your online reputation.

This episode of InTouch with Terri was recorded live during The Medical Spa Show 2020 in Las Vegas presented by AmSpa in February 2020. 

https://www.medicalspashow.com/

https://medicaljustice.com

https://www.byrdadatto.com

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

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https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

Terri Ross joins her content marketing specialist, Tim Cicciarelli, for a very personal and candid discussion regarding her more than 20 years of corporate global sales and management experience in the medical device industry along with her vast knowledge of the plastic surgery and aesthetic space.

Practice Foundational Elements Online Sales Training Course

Online Course Information: http://bit.ly/OnlineVideoSalesTraining

Sign Up: https://www.terrirossconsulting.co/pfe-join

PFE Webinar:  https://youtu.be/KNxJoNoHp3w

Terri Ross Consulting’s Website

bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross

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www.facebook.com/terrirossconsulting/

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twitter.com/terrirossmb

Follow Tim Cicciarelli with InBound Digital Media

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InBound Digital Media - Marketing Videos & Social Media Ad Campaigns

bit.ly/InBoundDigitalMedia

tim@inboundfilms.com

InBound Films Aesthetic Marketing Videos

bit.ly/InBoundFilmsYouTube

bit.ly/AestheticVideos

In this captivating episode of In Touch with Terri, Terri Ross, delves into the increasingly pertinent subject of preparing to sell an aesthetic practice. Drawing on her wealth of experience and expertise, Terri outlines the essential strategies and considerations for owners looking to create a successful exit plan for their business. With a focus on positioning practices to attract and satisfy the rigorous requirements of private equity investors, this episode is packed with actionable advice.

Terri highlights the importance of understanding key financial indicators such as EBITDA, patient conversion rates, and revenue targets that appeal to potential buyers. She also stresses the value of a well-trained, productive team and operational excellence as critical factors that influence the attractiveness of an aesthetic practice to investors. Throughout the episode, Terri interweaves fundamental business principles, such as understanding the unique value proposition, with insights into industry benchmarks and growth opportunities.

Key Takeaways:

• Financial Preparation: Aesthetic practice owners should aim for a top-line revenue of at least $2 million and an adjusted EBITDA of $500,000 to appeal to private equity investors.
• Operation Analysis: Practices must be under substantial scrutiny, focusing on staff utilization, patient load, conversion rates, service diversification, and provider concentration.
• Team Structure: A strong, diversified team showcases a business's sustainability and is crucial for due diligence by private equity.
• Forward Planning: Owners should prepare for an exit strategy at least five years in advance, with a solid team including a CPA, legal team, and operational support.
• Data-Driven Decisions: Grasping industry benchmarks and using KPIs to make informed business decisions is imperative for growth and attracting investment.

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Expert Medical Spa Management Consultant, Terri Ross is joined by long-time collaborator Jennifer Kilkenny with Total Social Solutions, a boutique digital marketing agency which offers customized social media marketing solutions for medical and aesthetics practices.

At the time this episode was recorded and released, aesthetics practice owners are struggling with knowing if and how to market their practices and services during the COVID-19 pandemic and shutdowns.  Jennifer provides actionable tips on digital marketing in the COVID-19 era, as well as providing us all hope for the future.

Total Social Solutions:

https://www.totalsocialsolutions.com

Facebook.com/totalsocialsolutions

Instagram.com/totalsocialsln

Twitter.com/totalsocialsln

https://www.linkedin.com/in/jenck

Practice Foundational Elements Online Sales Training Course 

https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

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https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns 

http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli 

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Join Terri Ross as she sits down with Nick Magruder, Co-Founder and CEO of FriendMedia, Inc., a technology start-up founded in the Silicone Valley that is changing the way aesthetic brands and their providers are able to connect with consumers at the point of care.

Nick and Terri get down and dirty on how FriendMedia and APX mutually benefit one another and bring added value to every aesthetic practice.

Why...?

Consumers are now able to receive the latest industry information on treatments and services, but the question is… is your team able to convert them?

Sales is the lifeblood of nay successful business. To learn more about our sales training in our APX Platform, please visit https://www.apxplatform.com.

Contact Terri Ross

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

Let’s talk KPI’s! Key Performance Indicators. Your practice needs the right tool to find the KPI’s that are most important.

Expert Medical Spa Management Consultant, Terri Ross will share with you one of her most valuable tools in her tool chest for medical professionals.  Terri welcomes Wes Olis, the Director of Product for PatientNOW to discuss an amazing tool called Pulse that is designed to make you more money with software that runs your entire business and keeps your patients coming back for life.

Visit PatientNOW: https://www.patientnow.com

Practice Foundational Elements Online Sales Training Course 

https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns 

http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Contact Tim Cicciarelli 

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

APX Platform, the aesthetic industries only business intelligence platform launches a New 6 Month Incubator Program that covers everything you need to know from concept to launch to open a successful and profitable Medical Spa or Plastic Surgery Practice.

 

If you are considering opening a medical spa or plastic surgery practice and if you are looking to expand your current practice, then this podcast and program is for you. 

 

In this episode, Terri Ross talks with Robbi Grayson, Sr. Practice Consultant leading the new aesthetics practice program about the following:

1. What it takes to open a medical spa or plastic surgery practice
2. Common mistakes people make trying or thinking they can do it alone
3. All of the necessary steps and components that need to be considered from concept, feasibility, demographics, market, business plan, proforma, start up costs and so much more
4. The New Start Up Program and the 5 Stages of the Program

If this resonated with you, we invite you to click the link below and fill out the application,  We are accepting only 5 more people to this program starting June 6th:

 

https://apxplatform.com/new-practice-development-course/

 

APX Platform

How to Start Your Own Aesthetic Practice: 6 Month Incubator Program

 

The NEW APX Platform "How to Start Your Own Aesthetic Practice: 6 Month Incubator Program“ begins June 6th, 2022 - Only 5 more spots available.

 

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Join Terri Ross for a one-on-one interpersonal episode of InTouch with Terri as she reflects on the top 7 things she learned from 2022, including what it means to to be an entrepreneur, a team leader, taking a solution-based approach, and so much more!

Terri teaches how this newfound knowledge is going to fuel her 2023, as 2022 is rapidly approaching the rear view mirror.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Tune in to this brand new episode of InTouch with Terri as she sits down with Eric Casaburi, founder and CEO of Serotonin Centers to talk about building and scaling a brand in the aesthetic space.  Terri and Eric have an enlightening conversation about his entrepreneurial spirit and journey and his passion for advancing the health and well being for men and women. 

• You’ll hear how after spending 15+ years growing on the most nationally recognized fitness brands—with over 150 gyms, serving 500,000+ members, across 16 states under his leadership, Eric noticed many health and fitness enthusiasts were fighting an uphill battle against their own aging process and were no longer getting the results they expected from their efforts.

• Wanting to give them a solution to recalibrate, Eric founded Serotonin Anti-Aging Centers in 2021–giving members and clients a road map for their lifelong wellness journey, no matter where they are on the continuum. 

• He has since built and scaled an incredible brand and has more than 40 new franchise locations in development.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

At the time of the recording of this episode, medical spas and healthcare providers offering all elective procedures are shut down due to the Coronavirus Crisis.  It is vital that all medical spas, dermatologists, and plastic surgeons utilize this time to stay engaged with their clients.  One option is to embrace telemedicine or telehealth.

Expert Medical Spa Management Consultant, Terri Ross is joined by Tyler Tetry, VP of Sales for TouchMD, a visual consultation, marketing, and imaging software utilizing touchscreen technology that enhances the patient experience with proven revenue generation.  TouchMD provides you with all the necessary tools to take care of your patients, remotely.

Register for Terri Ross and Tyler Terry’s Free Webinar -How The Top 2% of Practices Attract Patients & Rapidly Convert Telehealth Consults

https://www.terrirossconsulting.co/touchmd-register

TouchMD - The Complete Consultation Tool

https://www.touchmd.com

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

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https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Join Expert Medical Spa Management Consultant, Terri Ross as she talks all things, mindset! As we dive into the holiday season and wrap up the year that was 2020, Terri reflects back in her most personal episode yet on the challenges she faced having to  navigate a new world by instilling mental toughness and keeping a fiercely positive mindset that helped her though every step of the way.

Grow Your Practice with Terri Ross

To learn more about Terri Ross’ new programs Launch, Grow, Scale or 1 on 1 with Terri, visit terrirossconsulting.com and speak with one of her sales executives to see how these proven programs can help your aesthetic practice thrive.

Contact Terri Ross

terri@terriross.com

mitch@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos? Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

1. The top 5 components that make a not just a good website, but a great one
2. How many leads should someone expect from working with a high-end marketing company
3. The importance and correlation between training and marketing?
4. And more!

Contact Influx Marketing:

https://www.influxmarketing.com

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Terri Ross welcomes special guest Dr. Johnny Franco to dive deep into a hot topic in aesthetic medicine: the integration of weight loss and wellness into med spas, a field where Dr. Franco has notably excelled. As a key opinion leader and expert plastic surgeon, Dr. Franco brings his extensive knowledge and successful experience, sharing how he has incorporated wellness, specifically weight loss programs, into his practice, transforming it substantially.

In this episode, listeners will learn about the transformative journey Dr. Franco experienced personally and professionally by incorporating weight loss solutions like GLP medications into his plastic surgery practice. The discussion covers the broader implications of this integration on patient satisfaction and business profitability, highlighting the trends in the aesthetic industry. Key insights are provided on the practical aspects and strategies for successfully implementing such programs in a med spa. Their conversation also previews an exciting collaboration between Terri Ross Consulting and Dr. Franco's initiative to help other practices replicate his success, showing how these changes can revolutionize the aesthetic medicine landscape.

Key Takeaways:

• Personal and Professional Integration: Dr. Franco shares his personal weight loss journey using GLP medications, which spurred his commitment to integrate weight loss and wellness into his practice.
• Strategic Implementation: Key strategies for incorporating weight loss programs include ensuring legal compliance, effective team education, and developing comprehensive treatment plans.
• Comprehensive Approach: Successful practices must dedicate effort, time, and resources to make wellness programs thrive, emphasizing the importance of a patient-focused consultation process.
• Innovative Programs: Dr. Franco's program, "Scaling Skinny to Sculpting," offers downloadable resources, educational videos, and customizable treatment plans to guide other practices in implementing similar solutions.
• Collaborative Growth: The collaboration between Dr. Franco and Terri Ross aims to provide extensive training and support for aesthetic practices, helping them grow by integrating wellness programs and optimizing patient care protocols.

Resources:

• Dr. Johnny Franco Instagram
• Austin Plastic Surgery
• Scaling Skinny to Sculpting Program
• Terri Ross Consulting
• Plastic Surgery Untold Podcast

Expert Medical Spa Management Consultant, Terri Ross is joined by Cosmetic Injection Specialist and CEO of RR Aesthetics, Rand Rusher RN BSN CANS.

Terri Ross and Rand Rusher, a high profile-celebrity injector in Beverly Hills, will be discussing:

• How to take advantage of this forced downtime with some  re-evaluation tips for your practice
• Offering suggestions on unique ways to stay in touch with your clients via social media during the quarantine
• What you should be asking of your vendors to help you prepare for when life finally does gets back to normal 
• Rand will graciously be sharing his valuable trade secrets on how to properly assess your clients’ needs during a consultation

RR Aesthetics: https://www.rraesthetics.com

Rand Rushers Blog : Rush to Beauty: https://rushtobeauty.com

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Summary: In this episode, Terri Ross shares seven valuable lessons she has learned throughout her entrepreneurial journey in the aesthetic space. She emphasizes the importance of adaptability, resilience, positive team culture, networking, continuous learning, time management, and work-life balance. Terri's personal experiences and insights provide valuable guidance for entrepreneurs and professionals in the industry.

Key Takeaways:

• Lesson 1: Adaptability is crucial for success as an entrepreneur, as it allows you to navigate changing circumstances and market conditions.
• Lesson 2: Resilience is paramount to overcome challenges and setbacks, and it is essential to maintain a deep belief in yourself and your purpose.
• Lesson 3: Establishing a positive team culture is vital for building a successful organization, and it requires effective leadership, communication, and recognition of team members' contributions.
• Lesson 4: Networking is essential for professional growth and can open doors to new opportunities and partnerships.
• Lesson 5: Continuous learning is key to staying informed, acquiring new skills, and adapting to the evolving business landscape.
• Lesson 6: Time management is crucial for balancing work and personal life, and effective time blocking can enhance productivity and create more freedom.
• Lesson 7: Work-life balance is essential for personal well-being and maintaining meaningful relationships, and it is important to prioritize self-care and quality time with loved ones.

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

Considering the current financial state-of-affairs the aesthetic industry is facing as a result of the Covid-19 shutdowns, Expert Medical Spa Management Consultant Terri Ross invites Brandon Matloff, the Founder of Stella Oak Financials to discuss tax & wealth strategies and investment planning for aesthetic professionals.  

https://stellaoak.nm.com

Stella Oak Financial Services 11150 Santa Monica Blvd., Penthouse 1650 Los Angeles, CA 90025

Bandon Matloff also hosts a successful podcast of his own titled, Stella Oak Mavens.  Brandon interviews experts in fields from corporate law to Instagram influencers. Whether you want to be a more knowledgeable consumer, learn more about a particular career, or are just curious, this is the podcast for you!

https://www.stellaoakmavens.com

To learn more about Terri Ross’ new programs Launch, Grow, Scale or 1 on 1 with Terri, visit https://terrirossconsulting.com and speak with one of her sales executives to see how these proven programs can help your aesthetic practice thrive.

Contact Terri Ross

terri@terriross.com

Follow Terri Ross 

https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InTouch with Terri is Produced by: InBound Digital Media http://bit.ly/InBoundDigitalMedia

Terri Ross Consulting Videos Produced by: InBound Films http://bit.ly/InBoundFilmsYouTube

Aesthetic Marketing Videos: http://bit.ly/AestheticVideos

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Expert Medical Spa Management Consultant and Sales Training Expert, Terri Ross is joined by Brad Adatto from ByrdAdatto, a national business and healthcare law firm with offices in Dallas and Chicago.  Terri and Brad discuss why “compliance is cool” and some of the the do’s and dont's of the heavily regulated aesthetic industry.

ByrdAdatto Website https://www.byrdadatto.com

AmSpa Website https://www.americanmedspa.org

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

In this expert from Terri Ross's presentation from The Medical Spa Show 2020 titled, Sales Training for your Medical Spa: Tips and Tricks on Powerful Consultations, Conversion Techniques, and More That Will Result in More Business, Terri shares her very personal and relatable story on how she became the industry’s “Expert’s Expert” Management Consultant with proven sales techniques to to help your aesthetic practice thrive. 

Terri also discusses:

• How to discover your “Why”. Why do you do what you do, what is your motivation.  
• Whether or not you should you charge for consultations
• What is the appropriate percentage of conversion rates
• Have you ever heard of a SWOT Analysis? What it is and how can it help your practice.
• Are business plans absolutely necessary, if not then what is? And to kick off the episode Terri

This episode of InTouch with Terri was recorded live during The Medical Spa Show 2020 in Las Vegas presented by AmSpa in February 2020. 

https://www.medicalspashow.com/

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

Join Terri Ross as she sits down with Dr. Amanda Satterwhite discussing her journey into the aesthetics space, and how her strategic game plan has brought her nearly $1M in just a few months from opening.
In this episode you will learn:
- What have some of your challenges been and how did you overcome them?
- The biggest lessons in learning what it takes to run a successful aesthetics practice that   everyone can benefit from?
- The journey of making the move from one medical profession industry, to another.
- What advice would you give the audience if they have a practice and want to scale, are struggling, or even just starting to help them get further faster?
- And more!

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Join Terri Ross as she is joined by long time friend, Media Expert, Entrepreneur, and International Speaker Keri Murphy.

Keri is the Founder and CEO of Inspired Living, helping business owners and entrepreneurs to become confident on camera, master your message, be more visible, and convert more clients.

Terri and Keri take a dive deep into the importance of investing in your practice, the importance of video marketing, and how mastering your unique message will make your practice soar!

Visit  Inspired Living TV

If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo.

Make sure to like, share and leave a comment about what YOU would like to learn more about.

Contact Terri Ross
terrirossconsulting.com
mitch@terriross.com
terri@terriross.com

Follow Terri Ross 
www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ
www.facebook.com/terrirossconsulting/
www.instagram.com/terrirossconsulting/
www.linkedin.com/in/terriross/
twitter.com/terrirossmb

Need Website and Marketing Videos?
Contact InBound Digital Media 
bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 
bit.ly/InBoundFilms
bit.ly/AestheticVideos
www.instagram.com/inbounddigitalmedia/
tim@inboundfilms.com
310-844-1983

• The 3 different ways you can set up a mentorship arrangement
• How mentorship benefits on only team members but also team leaders
• The steps to creating a mentorship program
• And much more!

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

• Shapescale Website: business.shapescale.com
• Contact Alex Weyenberg: alex@shapescale.com
• Go Further, Faster visit https://terrirossconsulting.com/

Summary

In this episode, Terri interviews Alex Wayenberg, CEO of ShapeScale, a groundbreaking company that has developed a 3D body scanning scale. The conversation explores Alex's background, the innovative technology behind ShapeScale, and its significant impact on the health and wellness industry, particularly in aesthetic practices. They discuss how ShapeScale differentiates itself from traditional body composition tools, the importance of authenticity and transparency in patient interactions, and share success stories from practices that have integrated ShapeScale into their services. In this conversation, Terri and Alex discuss the innovative ShapeScale technology that enhances patient tracking and marketing strategies in health and wellness. They explore how the device not only aids in body composition analysis but also fosters client referrals and retention through its user-friendly app. The discussion also covers the subscription model for accessing the technology and its future integration into consumer markets, emphasizing the importance of personalized health solutions.

About The Guest(s): Dr. Shitel Patel is a double board-certified plastic surgeon and the owner and founder of Lift Plastic Surgery in Houston. He is also the owner and founder of Advital, a business intelligence CRM for aesthetic medicine and a medical lead management system.

Episode: Summary: Dr. Shitel Patel discusses the importance of embracing AI and technology in the aesthetic medicine industry. He shares his journey as a plastic surgeon and the challenges he faced in building his practice. Dr. Patel explains how Advital, his software company, helps practices improve their marketing, communication, and patient journey. He emphasizes the need for accountability and process in running a successful practice and highlights the power of AI in lead management and conversion. Dr. Patel also discusses the future of AI in the industry and the importance of continuous improvement and adaptation.

Key Takeaways:

- Embrace AI and technology to improve marketing, communication, and patient journey.

- Accountability and process are essential for running a successful practice.

- AI can help manage leads, improve response times, and automate follow-ups.

- The fortune is in the follow-up; consistent and meaningful communication with patients is   crucial.

- The successful practice has a well-defined process for consultations, pre- and post-operative care.

If you are ready to create change and want to learn more about APX, please visit www.apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.

1. Where objections come from and why?
2. The Top 7 objections practices face
3. The 6 Steps to Mastering Objections

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Resources:

• Growth 99 Website

• Go Further, Faster:  https://terrirossconsulting.com/

About the Guest(s):

Cameron Hemphill is a visionary entrepreneur and the CEO of Growth 99, a leading digital marketing and automation platform specifically designed for aesthetic practices. With a robust background in digital software development and AI marketing, Cameron has successfully scaled numerous practices to streamline operations and enhance patient engagement. Celebrated for his strategic insights and industry expertise, he has led Growth 99 to significant milestones, including a successful private equity acquisition. Cameron has been a pivotal figure in the aesthetics industry since 2017, building an enterprise that is well-regarded for its innovative solutions and market influence.

Episode Summary:

In this milestone episode of "In Touch with Terri," host Terri Ross is joined by Cameron Hemphill, CEO of Growth 99, for an enriching conversation as they conclude season nine and set the stage for what's to come in 2025. This episode, commemorating episode 99 and the timely alignment with Growth 99's branding, dives into the journey and innovative strategies behind the company's success. Listeners are offered a detailed exploration of effective marketing strategies tailored for aesthetic practices that focus on leveraging digital tools to enhance growth and patient engagement.

Cameron and Terri discuss the transformation within the medical aesthetics industry and the critical role of digital marketing to attract and retain clients. With SEO-optimized terms such as "aesthetic practices," "digital marketing," and "patient engagement," they delve into the significance of having a solid marketing strategy. Cameron shares his insights on growing practices through comprehensive technology deployment, highlighting the powerful synergy between marketing and sales when structured effectively. The dialogue also emphasizes the importance of speed to lead, the value of data-driven strategies, and the future potential in AI marketing.

Key Takeaways:

• Growth 99's Journey: Cameron Hemphill shares the evolution of Growth 99 from its inception to its acquisition, with a focus on supporting aesthetic practices through digital marketing and automation.

• Marketing vs. Sales: Emphasized the need for aesthetic practices to invest in marketing and develop strong sales strategies to survive and thrive in a competitive landscape.

• Speed to Lead: Highlighted the critical importance of responding quickly to leads, with data indicating a significant drop in conversion rates if leads are not addressed promptly.

• AI in Marketing: Discussed the integration and potential of AI tools in enhancing marketing efforts while recognizing the need to utilize current tech solutions strategically.

• Industry Data and Trends: Provided valuable insights based on industry reports, emphasizing the trends in patient acquisition costs, lifetime value, and the current state of marketing investment.

Notable Quotes:

1. "If you want to be a very successful entrepreneur and practice owner, you have to run your practice like a business and you have to buy time and you have to hire experience." - Cameron Hemphill

2. "Speed to lead is more critical now than it ever has been...if you don't get to a lead within the first two minutes, conversion drops by 80%." - Cameron Hemphill

3. "AI is here, it's here to stay...embrace the AI because it's ultimately going to save you time." - Cameron Hemphill

4. "The practices that have scaled the best and maintained revenue growth are great marketers and have doubled down on their sales strategies." - Cameron Hemphill

5. "Marketing and sales have to be synergistic...who you hire, culture, leadership, data, KPIs—it's all critical stuff." - Terri Ross

• The fundamental difference in the business model of medspa vs plastic surgery 
• Critical KPIs that should be monitored for Plastic surgery and MedSpa
•  How should Plastic surgery practices that also have a medical spa analyze their numbers
• And more...

• Karen’s take on how managing a practice different than working in corporate?
• The 3 biggest lessons in learning what it takes to run an successful aesthetics practice that everyone can benefit from?
• How implementing the APX Platform positively impacted Karen’s practice?
• What advice would Karen would give the audience if they have a practice and want to scale, are struggling or even just starting to help them get further faster?
• And more!

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.

Expert Medical Spa Management Consultant Terri Ross, is joined by Dr. Mark Tager, a physician entrepreneur who has built companies, led high performance teams, and guided people through challenging times.  Dr. Tager will be sharing a very valuable message for those who are currently leading an aesthetic or health-related business of any size.  Some of the questions answered in this episode are:

• What can you do to best support the mental and physical well-being of your staff?
• What can you do to keep your own energy, outlook, and behavior positive and productive?
• How do you create a future when you just can’t see what’s ahead?

Practice Foundational Elements Online Sales Training Course 

https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media 

http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli 

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

After months of explosive growth, supporting hundreds of clients through numerous speaking engagements, live sale training seminars, online courses, podcasts and on site practice training, Terri Ross completed a comprehensive search to find the perfect resource to help Terri’s Tribe build, sustain and scale their medical aesthetic practices,.  We are so happy to welcome Practice Management Consultant, Robbi Grayson to the Terri Ross Consulting team!

Robbi has been active in the aesthetic industry for more than thirty years as an owner, distributor, educator and consultant. She has engaged in all aspects of the industry including sales, product manufacturing, leadership, management and new practice development. Robbi is recognized as a pioneer in the skincare and day spa arena in the U.S. market as well as a trusted expert in the medical aesthetic industry.  As TRC continues to grow, our commitment to helping your practice grow is stronger than ever!

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

1. How does the REVIAN Red System work?
2. How is it different than other devices on the market, and why this one?
3. What are the features and benefits of this product and what is the value to clients listening?
4. How effective is REVIAN and how are providers positioning it in the practice?

Contact Tim Waite at twaite@revian.com

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Part 2 of an expert from Terri Ross's presentation from The Medical Spa Show 2020 titled, Sales Training for your Medical Spa: Tips and Tricks on Powerful Consultations, Conversion Techniques, and More That Will Result in More Business. 

Terri discusses:

• How to crack the personality code to learn game-changing reasons why customers buy 
• • Why They Buy (The Bank Code) by Cheri Bell 
  • • https://www.amazon.com/Why-They-Buy-Cheri-Tree/dp/1944335684)
• Usage of the LAER model to take an engaged approach with your clients

This episode of InTouch with Terri was recorded live during The Medical Spa Show 2020 in Las Vegas presented by AmSpa in February 2020. https://www.medicalspashow.com/

Practice Foundational Elements Online Sales Training Course https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos/Social Media Ad Campaigns http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

Click Here to Schedule Your Growth Accelerator Call

Terri's Guest: Yvonne Dellos
Yvonne Dellos is a highly esteemed figure in the aesthetics industry, known for her innovative contributions and leadership. She is the CEO and Medical Director of the Medical Aesthetic Art Institute (MaAI), which she founded in 2018. With a background in nursing and as a nurse practitioner, Yvonne has built a reputation as a trailblazer in the aesthetic space. Her institute provides leading training programs used by over 750 medical spas. Additionally, she is a Key Opinion Leader (KOL) in the aesthetics industry and a sought-after consultant for brands like Prollenium, Benev, and Merz.

Episode Summary:

Welcome to another episode of “In Touch with Terri,” where host Terri Ross is joined by the dynamic Yvonne Dellos, an influential leader in the aesthetics space. In this engaging episode, Yvonne and Terri delve into the vital aspects of building a successful aesthetic practice, sharing insights from their extensive professional journeys.

Throughout the episode, Yvonne Dellos discusses her unconventional path into aesthetic medicine, transitioning from a hospital setting to founding her highly successful business, Results Medical Aesthetics and Weight Loss, in 2015. Yvonne underscores the importance of strong foundational knowledge, emphasizing the significant gaps in business acumen among many practitioners. She also highlights the necessity of continuous education and mentorship, which laid the groundwork for her Medical Aesthetic Art Institute (MaAI). Listeners will gain valuable insights into common challenges faced by Medspa owners, effective leadership strategies, and the crucial differences between coaching and consulting.

Terri Ross and Yvonne Dellos share powerful narratives about overcoming personal and professional obstacles, pivoting towards philanthropy, and the importance of community and collaboration in the aesthetics industry. The episode also previews the upcoming MaAI conference, promising an intimate, energizing, and educational experience for attendees.

Key Takeaways:

• Foundational Strength: The importance of building a solid foundation in business fundamentals is crucial for long-term success in the aesthetics industry.

• Continuous Learning & Mentorship: Investing in continuous education and having a strong mentor can dramaticallydrastically accelerate professional growth.

• Leadership & Culture: Effective leadership and a strong company culture are essential for maintaining a cohesive and motivated team.

• Coaching vs. Consulting: Understanding the distinct roles of coaching, which focuses on mindset and accountability, versus consulting, which provides tactical business insights.

• Philanthropy & Giving Back: As professionals achieve financial success, shifting focus towards philanthropic efforts can provide a deeper sense of fulfillment and purpose.

Resources:

• MAAI Conference Information: Medical Aesthetic Art Institute

• Yvonne Dellos’ Instagram: Medical Aesthetic Art Institute

• Terri's Website: Terri Ross Consulting Website

• Books Mentioned:

• The Four Agreements by Don Miguel Ruiz

• Start with Why by Simon Sinek

Practices are finally starting to open up across the country as we come out of the Covid-19 Pandemic.  As a result, offering financing options for patients are more important than ever with the economic uncertainty that still lies ahead.  Expert Medical Spa Management Consultant, Terri Ross welcomes Jean Moody, the Area Vice President of the Western United States for CareCredit.  

Terri and Jean discuss the many advantages to offering flexible financing options available from the CareCredit Healthcare Credit Card and provide proven scripts for your team to use during consultations to substantially increase conversions. 

CareCredit Healthcare Credit Card Revitalization Program:

https://www.carecredit.com/providercenter/coronavirus/

Providers will need to login to PC to access your special rate  

Practice Foundational Elements Online Sales Training Course 

https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media - Marketing Videos

http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli 

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Register for the Aesthetic Success 4/S Summit in Park City, Utah on February 16, 2023: https://www.theaestheticsuccess.com/

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Tune in to this high-energy, dynamic episode of InTouch with Terri as she sits down with Drew Plotkin, Emmy award-winning producer; author; and marketing guru to some of the biggest names in beauty, consumer goods, and entertainment industry – as well as the Founder and CDO (Chief Dude Officer) of men’s skincare line DERM DUDE.

Terri and Drew dish about:

• His rise to the top of the mens’ grooming industry

• The latest trends and areas of opportunities over the next 5-10 years in men’s skincare and grooming

• What actions aesthetic practices can take now to prepare for those changes

• And finally how aesthetic practices can better reach the male demographic in creative and innovative ways.

If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.

Please visit our youtube channel at: https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

Expert Medical Spa Management Consultant, Terri Ross, welcomes Randy Torban the Senior Practice Analyst for Symplast, the #1 mobile EHR/practice management platform for plastic surgery and medical spas. Terri and Randy discuss the powerful new breakthroughs in aesthetic practice software, lead management, inquiry follow-up, conversion analytics, and retail growth.

https://www.symplast.com

Practice Foundational Elements Online Sales Training Course 

https://www.terrirossconsulting.co/pfe-join

Terri Ross Consulting’s Website http://bit.ly/TerriRossConsultingWebsite

terri@terriross.com

Follow Terri Ross https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

InBound Digital Media 

http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos http://bit.ly/InBoundFilms

YouTube http://bit.ly/AestheticVideos

Follow Tim Cicciarelli 

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting interviews Dr. Barry Fernando, Board Certified Plastic Surgeon and CEO of Ronan Solutions. 

Ronan Solutions provides the Aesthetic Society with Industry Benchmarking data.  Join them as they talk about the value of this data, how to look and trends and behaviors and how having access to this type of information will drive more revenue in your practice. They also explore their new strategic partnership and how this statistical data is now available through the NEW APX platform. 

To learn more about the 5 components in the APX platform, one of which includes GAUGE, the benchmarking data and how this solutions based platform can increase your efficiency and profitability, please visit www.apxplatform.com to schedule a demo with one of our team members and experience the  capabilities, and what it can do for you.  

With any sign up use special code Ronan10

Contact Terri Ross

terrirossconsulting.com

mitch@terriross.com

terri@terriross.com

Follow Terri Ross 

www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

www.facebook.com/terrirossconsulting/

www.instagram.com/terrirossconsulting/

www.linkedin.com/in/terriross/

twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

bit.ly/InBoundFilms

bit.ly/AestheticVideos

www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

Join Terri Ross as she speaks with friends and marketing experts Max Baybak and Erica Crawford, Co-Founder and Chief Revenue Officer of Influx Marketing. With over 20+ years of combined experience in Marketing and PR, they lead the Influx team, who specialize in custom web design and comprehensive digital marketing serving private medical practices both a compelling visual brand and a strategically managed digital presence.

Listen in to learn…

• As a new practice or medspa, where are the best places to focus your marketing budget early on.
• At what point as your practice scales should owners look to branch out to other marketing channels
• What marketing initiatives should practices do in-house, vs. outsource to an agency.
• And so much more…

Make sure to check out Influx Marketing at www.influxmarketing.com.

If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo HERE.

Make sure to like, share and leave a comment about what YOU would like to learn more about.

Branding is one of the most important but often overlooked aspect in medical aesthetic practice marketing. Terri Ross welcomes Tami Vileta, Creative Director/Owner of Pinpoint Strategic Communications that specialize in aesthetic medical marketing to discuss how strategic branding can solidify patient attraction and long-term engagement with your practice.

Contact Tami Vileta  with Pinpoint Strategic Communications 

206.427.3241

https://pinpointcmu.com

https://www.behance.net/pinpoint  

Grow Your Practice with Terri Ross

To learn more about Terri Ross’ new programs Launch, Grow, Scale or 1 on 1 with Terri, visit https://terrirossconsulting.com and speak with one of her sales executives to see how these proven programs can help your aesthetic practice thrive.

Contact Terri Ross

terri@terriross.com

Follow Terri Ross 

https://www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ

https://www.facebook.com/terrirossconsulting/

https://www.instagram.com/terrirossconsulting/

https://www.linkedin.com/in/terriross/

https://twitter.com/terrirossmb

Need Website and Marketing Videos?

Contact InBound Digital Media 

http://bit.ly/InBoundDigitalMedia

InBound Films Aesthetic Marketing Videos 

http://bit.ly/InBoundFilms

http://bit.ly/AestheticVideos

https://www.instagram.com/inbounddigitalmedia/

tim@inboundfilms.com

310-844-1983

• Greg and his innovative new procedure, MyEllevate, changing the game for facelift clients and practices alike
• How to decipher where this new procedures fits in the market, and how it could fit into your practice
• How you can increase efficiency and profitability by integrating new technology into your practice
• And more…!

Learn more about MyEllevate: https://myellevate.com

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening. 

If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.