Innovation Talks (Paul Heller)

Brian Utz is the Director of Product Management at Sopheon. His responsibilities include defining and communicating Sopheon’s core product strategies, encompassing idea generation, setting goals, and marketing and launching products. Before joining Sopheon, Brian was the Director of Digital IT Practice at Highmark Health Solutions and VP of Product Management Consumer Lending at PNC Financial Services.

Brian joins me today to discuss product management, goal setting, and what it means to only have one big goal per product. He recounts where his passion for innovation started and what led him to work in product management. He explains the critical difference between a tool that does the job and a tool that does the job better. He describes how goals can inform your team of the product’s overarching purpose. Brian also shares the worst thing that can happen when you’re nearing product launch day.

"Having the goal behind your product allows you to instill that purpose in your whole team." - Brian Utz

This week on Innovation Talks:

●     Brian's professional experience before joining Sopheon

●     How Brian got started in product management

●     The worst thing you can do when nearing product launch

●     The difference between an "okay" and "great" tool

●     Brian's thoughts on generating product goals

●     What the SMART acronym means

●     How many goals a product should have

●     Why you should have one clear "Northstar" for your product

Connect with Brian Utz:

●     Brian Utz on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Huub Rutten is the Vice President of Sopheon’s Product Research and Design. He co-founded Polydoc, Sopheon’s predecessor, in 1993. He spent over 15 years in education and research, educating college students on linguistic disciplines and communication skills. He then moved to work as a strategy development consultant for various industries, including banking, healthcare, and aerospace. His focus for the last 20 years has been innovation management software and methodologies.

Huub joins me today to describe portfolio management and the steps involved in creating the ideal portfolio. He dissects different types of portfolios and defines portfolio management. He explains what to consider when making a portfolio. He discusses his experience in helping others manage their portfolios and offers tips for those who don’t know where to start. Huub also outlines the processes involved in creating the ideal portfolio.

"Strategy is the navigation system and portfolio management is the steering wheel." - Huub Rutten

This week on Innovation Talks:

●     Huub's definition of portfolio management

●     The different types of portfolios

●     Addressing the confusion about portfolio management

●     The right way to implement portfolio management

●     The processes involved in portfolio management implementation

●     Creating the ideal portfolio and the criteria to consider

●     Huub's experience helping leaders manage their portfolios

●     Huub's advice to those who want to get started with their portfolios

Connect with Huub Rutten:

●     Huub Rutten Website

●     Huub Rutten on LinkedIn

●     Email: huub.rutten@sopheon.com

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

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For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Mark Adkins is the Co-founder & CEO of LeanMed, a medical device company that aims to bring essential treatment to underserved and remote regions with the help of innovative products and technologies. Their first successful product is the O2 Cube, a solar-powered oxygen production system meant to help rural hospitals without medical access to oxygen. Mark is also the Director & Chair of the Product Development Management Association (PDMA), an international community of professors, professionals, and students deeply interested in innovation.

Mark joins me today to discuss how LeanMed came to be and how they plan to innovate the medical industry in underserved regions. He elaborates on Africa’s problems with pneumonia and hospitals lacking medical oxygen. He describes why you can’t crowdsource medical equipment and how you can use your network to develop solutions for problems worth solving. Mark also explains why scaling is necessary to have a social impact.

"If you want to make the world a better place, you have to have social impact. Social scale equals social impact.” - Mark Adkins

This week on Innovation Talks:

●     LeanMed and the services they offer

●     How pneumonia in Nigeria spurred the need for Mark to start LeanMed

●     Finding a problem worth solving

●     The difference between innovation and research companies

●     Why you can't crowdsource medical equipment

●     The ecosystems you encounter in innovation

●     The challenge of getting their product out in the market

●     Why scale means social impact

●     Mark's actionable advice to startups

Resources Mentioned:

●     Oxygen as a Utility Report

Connect with Mark Adkins:

●     LeanMed

●     Product Development Management Association

●     Mark Adkins on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Innovation takes place all over the world, but a few places have earned a reputation as certified innovation hubs. One of these places is Munich, Germany. I recently went on a trade mission delegation to Munich, and some of the things I saw blew my mind, especially in the automobile industry. The innovations I saw made me think about what’s in store for the future of cars and space aeronautics.

In this episode, I recount my trip to Munich and elaborate on why it’s one of the best places on Earth if you want to see innovation and futuristic concepts. I describe my experience touring the BMW factory and how efficient their building process is. I explain what their robots do and why BMW still makes its own seats. I discuss IHK and why it’s the future of talent. I also highlight a new type of aerospace engine that’s still in the development stage.

"Munich is positioning itself as a knowledge and innovation hub." - Paul Heller

This week on Innovation Talks:

●     What I learned during my mission delegation to Munich

●     What I saw when we toured the BMW manufacturing plant

●     The efficiency of BMW's automobile factory

●     Why BMW still makes their own seats

●     The IHK and why it's the future of talent

●     Exploring the Urban Co-Lab

●     Innovations in aerospace engines

Resources Mentioned:

●     Urban Colab

●     IHK

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners like you.

For additional information on new product development or corporate innovation, sign up for Sopheon’s newsletter, where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Huub Rutten is the co-founder of Sopheon and its Vice President of Product Research and Design. He helped establish Polydoc, Sopheon's ancestor, in 1993. Before launching Sopheon, He spent over 15 years teaching college students communication skills and linguistic disciplines. Huub then pursued a career in strategy development for various industries, including banking, medical services, and aviation.

Huub joins me today to discuss the Governance Pillar of Portfolio Management. He shares the challenges of allocating resources as a portfolio manager. He explains what the Rules of Governance Charter should entail and why having one is essential. He describes the key differences between technology-driven and marketing-driven growth. Huub also clarifies what it means to cultivate a culture of innovation in your organization.

"When you don't have a governance system in place, there is chaos." - Huub Rutten

This week on Innovation Talks:

●      What it means to have governance around portfolio management

●      The challenges of being a portfolio manager when allocating resources

●      The importance of having a Rules of Governance Charter

●      The difference between technology-driven and marketing-driven growth

●      The importance of cultivating a culture of innovation

Connect with Huub Rutten:

●      Huub Rutten Website

●      Huub Rutten on LinkedIn

●      Email: huub.rutten@sopheon.com

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Huub Rutten—Vice President of Product Research and Design and co-founder of Sopheon—joined me last episode to talk about the governance pillar of portfolio management. He explained the importance of having a Rules of Governance Charter and the difference between technology-driven and marketing-driven growth, among other topics.

In Part 2 of our portfolio management series, Huub describes why the navigation system is the first data your database should have. He shares his experience regarding estimations and how to obtain more realistic expectations. He explains what can happen to your governance if your data is of poor quality. Huub also describes how portfolio management is slowly becoming integral to innovation management.

"If the data is not good, the governance is not implemented. A direct consequence of bad governance is bad data." - Huub Rutten

This week on Innovation Talks:

●      Why the navigation system is the first data your database should have

●      Why estimations are more realistic further along your project

●      Pertinent data to have for portfolio management

●      Ensuring high-quality data is always obtained

●      How data allows you to make better decisions

Connect with Huub Rutten:

●      Huub Rutten Website

●      Huub Rutten on LinkedIn

●      Email: huub.rutten@sopheon.com

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Frannie Matthews is the President and CEO of the Colorado Technology Association—the definitive tech hub between the coasts—and has helped leaders, innovators, and entrepreneurs since 1994. Under Frannie’s leadership since 2018, CTA has grown in size and influence, with a 31% membership revenue boost in 2019. She has over 35 years of experience in the tech industry but never stops scanning for refinement and improvement. Frannie was part of IBM for 18 years, driving the company’s success by putting client experience, value, and satisfaction at the forefront.

Frannie joins me today to describe what the Colorado Technology Association is about and how they empower future leaders in the technology space. She explains what people will love about Colorado and how the CTA has been working hard to turn it into a tech hub. She shares how the pandemic made it hard for CTA to sustain its growth in 2019 and how it improved its business model throughout the last two years. Frannie also discusses why she sometimes prefers an old-school approach to business structuring and to-do lists.

“Collaboration is so much more powerful in a growth mindset.”

- Frannie Matthews

This week on Innovation Talks:

●      What the Colorado Technology Association is about

●      What Frannie says is beautiful about Colorado

●      How the pandemic required them to change their business model

●      What Frannie sees as the best way to retain technology talents

●      Why Frannie prefers an old-school approach to having a structure

●      The advantages of partnering and collaborating for growth in any industry

Resources Mentioned:

●      Book: Traction: Get a Grip on Your Business by Gino Wickman

Connect with Frannie Matthews:

●      Colorado Technology Association

●      Colorado Technology Association on LinkedIn

●      Colorado Technology Association on Twitter

●      Colorado Technology Association on Facebook

●      Frannie Matthews on LinkedIn

●      Email: membership@coloradotechnology.org

This Podcast is brought to you by Sopheon 

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information on new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly!

The fastest way to do this is to go to sopheon.com and click here.

Mark Adkins is the Director and Chair of the Product Development and Management Association (PDMA), an international community of professionals, professors, students, and service providers. PDMA supports the education of its members while expanding their networks. Mark is also the CEO of LeanMed, a medical device company that aims to use innovative technologies to provide essential treatment to underserved regions.

Mark joins me today to discuss PDMA's mission, its members, and its humble beginnings. He explains the importance of networking in expanding your skills and reach. He shares how the pandemic was a mixed blessing for PDMA. He describes what people can expect from their annual conference. Mark also highlights the trends he sees around the PDMA world and reveals what he wishes he had known early in his career.

"When you're part of a chapter, you meet people doing what you do, but you never know it."

 - Mark Adkins

This week on Innovation Talks:

●     PDMA’s mission and humble beginnings

●     How Mark got involved in PDMA

●     What the chapter in Pittsburgh is all about

●     Why the pandemic was a mixed blessing

●     The Knowledge Hub (kHUB)

●     The Journal of Product Innovation Management’s reputation

●     The changes and trends Mark sees around the PDMA world

●     What to expect from their annual conference

●     What Mark wishes he knew earlier in his career

Resources Mentioned:

●     Using Lean Startup for Social Impact with Mark Adkins

●     The Journal of Product Innovation Management

Connect with Mark Adkins:

●     PDMA

●     kHUB

●     Inspire Innovation Conference

●     Mark Adkins on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Daniel Elizalde is a seasoned product executive with over two decades of experience producing B2B industrial and enterprise tools and products for IoT, AI, 5G, and Edge Computing. He is particularly passionate about creating and using technology to address climate change. He has trained over 1,500 product leaders across various companies that produce IoT and SaaS products. Daniel is also the author of the book The B2B Innovator’s Map, which explains the steps involved in idea generation and how to get your first few customers.

Daniel joins me today to describe the different innovations surrounding IoT. He explains the importance of security and cites some examples of potential fatal security flaws. He shares how innovators approach IoT differently. He discusses machine learning and why it’s not the goal of any IoT project. Daniel also details some challenges in producing IoT for consumers and the complexities involved in cost computations based on aggregated data.

"When working with IoT, security must be at the heart of your consideration early on.”

- Daniel Elizalde

This week on Innovation Talks:

●     Daniel's thoughts on IoT and innovation

●     The challenge with creating IoT for the consumer space

●     The different ways innovators approach IoT

●     Challenges associated with computing costs based on data

●     Why IoT is no longer a technical or chronological problem

●     Examples of machine learning around IoT

●     Why the goal isn't to use machine learning

●     Guaranteeing cybersecurity for IoT

Resources Mentioned:

●     B2B innovation in energy and climate with Daniel Elizalde

Connect with Daniel Elizalde:

●     Daniel Elizalde Website

●     Book: The B2B Innovator’s Map: How to Get from Idea to Your First Ten Customers

●     Podcast: Enterprise Product Leadership Podcast

●     Daniel Elizalde on LinkedIn

●     Daniel Elizalde on Twitter

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners like you.

For additional information about new product development or corporate innovation, sign up for Sopheon’s newsletter, where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

I went to the recently concluded INDUSTRY: The Product Conference. There were a lot of attendees from the products and innovations industry. They talked about product strategy, product development, data and analytics, and customer development. However, the most memorable aspect of the event is how some of them talked about the importance of retaining a company’s humanity and customer-centric approach as they scale.

In today’s episode, I discuss what I learned from attending Industry: The Product Conference. I highlight the speakers I liked and the topics they focused on. I explain why being first in the market is not essential to finding success. I describe the importance of establishing your company’s vision from the customer’s perspective. I also detail an experience my son had with a recent business transaction that was entirely digital.

"Your vision needs to be rich—it needs narrative and depth, not one-liners in a paragraph." - Paul Heller

This week on Innovation Talks:

●     The speakers at the conference and guests I’d like to have

●     Why 95% of products fail

●     Why it's not critical to be first to market in innovation

●     Interesting and relatively unknown facts about Instagram

●     Expressing your business's vision from the customer's point of view

●     The problems the digital world helps solve regarding customer interaction

Resources Mentioned:

●     Roadmapping Dos and Don'ts with Mike Belsito

●     Derek Redmond's Emotional Olympic Story - Injury Mid-Race | Barcelona 1992 Olympics

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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For additional information on new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Jeff Eiben is the Founder and CEO of River Point Technology, a digital service provider. They provide solutions that help level up businesses, including Cloud Platforms and DevOps. Jeff was chosen as one of the Top 100 Innovators and Influencers in Technology in 2020 by Intercon and led River Point as a NextGen 250 winner through CRN. Jeff’s commitment to technology talent has also made him set up a STEM scholarship at his high school alma mater.

Jeff joins me today to describe the current state of cloud-based systems and what it was like when they were among their first adopters. He explains why companies don’t like being the first to adopt new technology. He shares how they help clients understand the value of the latest innovation. He discusses why Big Data didn’t take off as many expected. Jeff also shares his thoughts on the future of the innovation industry.

“Culture is not something you can control; it’s something that comes along for the ride as success happens.” - Jeff Eiben

This week on Innovation Talks:

●     What Jeff observed in the cloud-based industry over the last decade

●     Why companies hesitate to be the first to adopt new technology

●     The challenges of being years ahead technologically

●     Making organizations understand the value of a new shiny object

●     Why Big Data didn’t become the next big thing

●     Jeff’s thoughts on company culture

●     What Jeff thinks will happen in the future of innovation

Connect with Jeff Eiben:

●     River Point Technology

●     Jeff Eiben on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

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For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Greg Coticchia is the President, CEO, and Member of the Board of Directors at Sopheon. He is an award-winning sales leader, market expert, product manager, and business strategist. He has almost 40 years of experience holding leadership positions across organizations and institutions in finance, education, and cybersecurity. Greg is also the Board Director of the Product Development Management Association or PDMA.

Greg joins me today to describe his thoughts on the future of innovation and how Covid-19 spearheaded the technology we will likely use forever. He explains some of the benefits and hindrances of the pandemic as it relates to innovation. He shares his thoughts on sustainability and how it’s directing the course of innovation. Greg also discusses a few examples of companies adjusting to new customer habits.

“Technology isn’t always the right answer. Sometimes, it’s just a change in behavior or process or some other way of achieving the same result.” - Greg Coticchia

This week on Innovation Talks:

●     The future of innovation

●     The benefits and drawbacks to innovation resulting from Covid-19

●     Habits that changed as a consequence of the pandemic

●     How Home Depot addressed their customers’ number one problem

●     Innovations that were direct results of the pandemic

●     Why a lot of B2B companies are in a supply chain

●     How sustainability and innovation work together

●     Examples of innovation with sustainability in mind

Connect with Greg Coticchia:

●     Greg Coticchia on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Noel Sobelman is a partner at Accel Management Group, a business and consulting company that gives clients in the tech and life sciences data-driven competitive advantages in innovations and operations. With 35 years of professional experience, Noel has become an expert in innovation. He is responsible for directing a wide range of transformational initiatives in the areas of management and innovation. He’s also a frequent speaker and writer on innovation topics, having addressed innovation’s effectiveness in disrupting legacy systems.

Noel Sobelman joins me today to describe the five keys of transformative innovation. He details his passion for innovation and the articles he’s written. He discusses what the five keys are and how they solve many problems regarding innovation management and strategy. He explains how leaders can appropriately allocate resources to high-value projects. Noel also shares his thoughts on leadership in the innovation industry.

“Leadership needs to continually combat that tendency toward complacency” - Noel Sobelman

This week on Innovation Talks:

●     Writing about innovation and building transformative innovation

●     The five keys of transformative innovation

●     Finding the roadblocks that prevent transformative innovation

●     Properly allocating resources based on strategy and alignment

●     What leaders should change to become more effective in resource allocation

Resources Mentioned:

●     The Journey toward World-Class Innovation: 5 Keys to Successful Implementation

Connect with Noel Sobelman:

●     Accel Management Group

●     Noel Sobelman on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information about new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

The Innov8rs Conference has hosted conferences for innovators in various industries since 2011. They’ve hosted in over 25 cities globally, from San Francisco to Sydney and Singapore. They have multiple programs that promote an atmosphere of creativity and discussion surrounding the future of innovation. I went to the Innov8rs Conference held recently in Austin, Texas, and I found it to be one of the largest and most engaging conferences in a long time.

In this episode, I share my thoughts on the recently concluded Innov8rs Conference and why I found a lot of value during my time. I explain how it promoted discussions and engagement despite being a large gathering. I describe some of the topics I was fortunate to sit in, especially regarding the future of innovation and ESG. I also share some of the interesting points regarding internal innovators and innovators hired.

"This was a good chance to talk with other people, peers with other companies, and share success and challenges." - Paul Heller

This week on Innovation Talks:

●     My experience during the Innov8rs Conference

●     What was impressive throughout the conference

●     Sitting at the ESG round table

●     The six shifts that will shape the future of innovation

●     How corporations can beat start-ups at innovation

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners like you.

For additional information about new product development or corporate innovation, sign up for Sopheon’s monthly newsletter, where we share news and industry best practices! The fastest way to do this is to go to sopheon.com and click here.

Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, a firm specializing in value creation and helping clients boost productivity and growth and improve customer loyalty. He provides strategic pricing and packaging consultations to high-volume B2B SaaS CEOs. Dan is also a Northwestern University - Kellogg School of Management program leader and is part of Toptal’s Top 3% Worldwide Product Management Professionals.

Dan joins me today to describe Product Tranquility, its services, and how they help businesses develop pricing strategies that lead to growth. He explains what most companies get wrong about pricing and his definition of pricing from the viewpoint of value. He discusses value cascade and the best ways to understand your customers. Dan also shares why pricing isn’t necessarily a primary driver of business growth.

“Intelligent price management starts with intelligent value management.” - Dan Balcauski

This week on Innovation Talks:

●     Product Tranquility and how they got started

●     What people get wrong about pricing

●     Dan’s definition of value in pricing

●     Value cascade and the best way to understand your customers

Resources Mentioned:

●     Book: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by Thomas Nagle and Georg Müller

Connect with Dan Balcauski:

●     Product Tranquility

●     Dan Balcauski on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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For additional information about new product development or corporate innovation, sign up for Sopheon’s newsletter, where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Dan Balcauski founded Product Tranquility, a firm that helps businesses grow and increase their bottom line through intelligent pricing and packaging strategies. Dan defines pricing not as an end goal, but as a means to a more efficient business plan that will sustain customer interest for the long term. In the last episode, Dan talked about the company’s genesis, the services they offer, and what most businesses get wrong about pricing.

In part two of this series, Dan discusses why start-ups should be cautious about copying what Fortune 500 companies do. He shares how customer segmentation affects your pricing strategy. He explains the elements of business packaging and how to ensure you don’t overwhelm your sales team. Dan also describes why you should think of pricing as a process.

“Modern marketing falls into understanding segmentation, targeting, and positioning.” - Dan Balcauski

This week on Innovation Talks:

●     Why start-ups shouldn’t copy what Fortune 500 companies are doing

●     How customer segmentation impacts pricing

●     Why pricing and packaging are functions of your positioning

●     The elements of business packaging

●     Dan’s advice for those who don’t understand pricing

Connect with Dan Balcauski:

●     Product Tranquility

●     Dan Balcauski on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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And just like that, we have hit episode 100! It’s been a surreal experience hosting this show about innovation with guests from Sopheon and other companies and industries in the innovation space. It’s been a joy to be part of your day whenever you tune in on our latest episode. If you’re new to the show or innovation, and this is your first episode, I curated a short list of shows as a starter pack for you.

In this episode, I share some of my favorite episodes for special reasons. I describe my experience during a recent innovation event in Copenhagen and what I realized about the people in the innovation space. I explain why these shows aren’t exactly the best of the best but simply personal favorites. I highlight a few that I think are worth listening to. I also discuss our unique guests and the people I look forward to having in the future.

"This is not necessarily the A-list or the 'best of,' but more of a starter set." - Paul Heller

This week on Innovation Talks:

●     What I did in Copenhagen recently and my thoughts on the 100th episode

●     The starter list of episodes to listen to

●     Why choosing from the many guests we've had is challenging

●     The reasons why some of these episodes are dear to me

Resources Mentioned:

●     Episode 3: The Impact of Software Eating the World on Product Innovation with Greg Coticchia

●     Episode 21: Unique challenges of innovation in the Aerospace and Defense industry

●     Episode 28: A deeper dive into Portfolio Management with Noel Sobelman

●     Episode 30: Innovation in the Chemical Industry with HC Eppich

●     Episode 31: Taking a systematic approach to the product management process

●     Episode 33: Necessity for Innovation Accounting

●     Episode 34: Corporate Startups and the Importance of Entrepreneurial Thinking

●     Episode 36: Circular Economy in the Chemical Industry

●     Episode 37: Sustainable Innovation Through Green Chemistry

●     Episode 39: RE:Think Innovation with Carla Johnson

●     Episode 40: Evidence-Based Innovation Portfolio Management

●     Episode 43: Rapid Learning Cycles

●     Episode 46: Realm of Sustainability

●     Episode 47: Ambidexterity in Business Innovation

●     Episode 53: Dual Innovation with Ralph-Christian Ohr

●     Episode 57: The AIM Institute with Dan Adams part one

●     Episode 58: The AIM Institute with Dan Adams part two

●     Episode 59: Knowledge in Innovation with Steve Rogers

●     Episode 62: Building a culture of innovation with Cris Beswick part one

●     Episode 63: Building a culture of innovation with Cris Beswick part two

●     Episode 69: Innovation for a Volatile World with Bill Beane

●     Episode 71: The roadmapping process

●     Episode 76: Getting started with JTBD and more with Mike Belsito

●     Episode 78: Project governance do's and don'ts with Noel Sobelman

●     Episode 80: Roadmapping dos and don'ts with Mike Belsito

●     Episode 82: B2B innovation in energy and climate with Daniel Elizalde

●     Episode 96: The Journey to World-class Innovation with Noel Sobelman

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners like you.

For additional information about new product development or corporate innovation, sign up for Sopheon’s newsletter, where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Tim Kidd is an innovator with over 20 years of experience working in large corporations. He began his career at DSM, where he held various positions spanning from research and development to new business development. Eventually, Tim became an innovation coach, providing guidance and support to DSM's top innovation teams and projects. In 2021, He embarked on a new venture by joining Stahl, where he is currently working to establish an open innovation program to forge connections and partnerships with external parties that possess technologies and capabilities complementary to Stahl's own. This initiative aims to accelerate growth and bring Stahl's strategic ambitions to fruition in sustainable, high-performance waves across diverse markets and applications.

Today, Tim joins me to discuss the importance of connecting with external parties to solve problems and achieve limitless growth. He shares why he believes that open innovation is critical for innovation success and explains how to leverage external resources and capabilities to solve challenges and create value. He suggests ways to identify external partners and address the misconception that innovation is a chaotic process. We talk about the power of quick wins and how they demonstrate the value of open innovation. He offers advice to companies on formulating a strategy or approach and reveals why a C-level buy-in is critical for open innovation success. We also discuss who should be the innovators in a company, the challenges of reaching out to external resources, and the rewards of networking. 

"Open innovation is about bringing an ecosystem of partners together that can solve the problems and the challenges that you have." - Tim Kidd

This week on Innovation Talks:

●     The importance of in-person connection for innovation

●     Tim's journey into innovation starting with his Ph.D. in Chemistry

●     Tim's transition into new business development at DSM

●     The importance of problem-solution fit and product-market fit

●     Why you need an ecosystem of partners in open innovation

●     Looking outside your value chain for solutions

●     How to define a common innovation language and use a stage-gate approach to track progress

●     The challenges of implementing open innovation in an organization

●     Engaging with unsupportive team members

●     Asking “Why?” five times to understand objections

●     Getting C-level buy-in and support

●     Getting people excited about open innovation

●     The value of external partners

Resources Mentioned:

●     The 5 Whys Strategy

Connect with Tim Kidd:

●     Tim Kidd on LinkedIn

●     Stahl

●     Stahl on LinkedIn

●     Tim Kidd on Twitter

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

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For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

If you weren’t able to attend the Innov8rs Conference in Amsterdam, you missed out on some great speakers, a friendly, collaborative environment, and the latest industry updates on open innovation. My experience at the conference was so positive that it got me thinking about the definition of open innovation. It’s a question I love to ask my guests, and the answers vary from industry to industry. For me, open innovation is all-encompassing, including everything from the initial idea to seeing value returned from the successful launch of the idea. Innovation isn’t just about the next great idea—it’s about bringing that product to market and seeing consumers respond.

Today, I summarize my experience at the Innov8rs Conference, the concept of open innovation, and its implementation in various industries. I describe open innovation and how it pertains to consumers, partners, consultants, universities, and startups. I highlight the benefits of open innovation and recount how conference attendees came together to create an environment that fostered collaboration. I discuss the challenges we still face as innovators in implementing open innovation successfully, including issues related to access to talent, intellectual property, and industry expertise. I shout out the conference keynote speakers I loved listening to and their insights on the most important topics facing innovators today. I also emphasize the importance of open innovation and the need for collaboration between corporations and startups to drive successful innovation outcomes.

“It was just really a great environment. I've been to many conferences where you just don't have that level of interaction, friendliness, and camaraderie among the attendees.” - Paul Heller

This week on Innovation Talks:

●     My experiences at the Innov8rs Conference in Amsterdam

●     The amazing environment created by the leading minds in innovation

●     The challenges of implementing open innovation 

●     The key topics presented by the keynote speakers

●     The clash between traditional business models and open innovation

●     The importance of collaboration in open innovation

Resources Mentioned:

●     Mindthebridge.com Research

●     Book: Lean Scaleup: A proven framework for building new businesses from Innovation by Frank Mattes

●     Book: Scaling-up Corporate Startups: Turn innovation concepts into business impact by Frank Mattes

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

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For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Steve Johnson is a speaker and product coach consulting on modern methods that move ideas to market. He is the author of Turn Ideas Into Product and has served as an advisor and executive for technical organizations and industry associates. He is a former instructor and vice president at Pragmatic Marketing and a co-creator of QuartzOpen Framework. He is also a founding partner of the Product Growth Leaders community. Steve has a Bachelor of Science in Marketing and Computer Science from Hallam College of Business at the University of Tennessee.

Steve joins me today to discuss the process of product management. He shares why leaders need to understand the differences between the roles of product managers and product owners. Steve shares his definition of product management and discusses the importance of a systematic approach. He reveals where companies should begin with their product process and why it is imperative to start with personas. He shares how to problem solve using design, as well as the issues businesses experience when product managers play the role of designer or developer.

“The goal of design is not beauty, but when you are done with the design, if it’s not beautiful, you have made a mistake.” - Steve Johnson

This week on Innovation Talks:

●     How changing the role of product managers to product owners can cause problems

●     Why you should only focus on ten or fewer of the 37 boxes of the pragmatic framework

●     Finding your best practice and implementing product ops to create consistency and standardization

●     How Steve’s “No Chaos Product Process” works and the differences between Waterfall and Agile product development

●     The role of documentation in product management and why there should be a more significant focus on communication

●     Why achieving superior product management involves loving the problem more than the product

●     How many product managers are performing the roles of designers and developers and the problem this creates when building a business

Resources Mentioned:

●     Book: Turn Ideas Into Product by Steve Johnson

Connect with Steve Johnson:

●     Under10 Consulting

●     Under10 Consulting on Facebook

●     Steve Johnson on LinkedIn

●     Steve Johnson on Twitter

●     NotExactlySteve.com

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Dr. Sven Schimpf is the Managing Director of the Fraunhofer Group for Innovation Research and the Director of the Institute for Human Engineering and Empathic Design at Pforzheim University. He is involved in research, education, training, and mentoring in the field of innovation. Sven has conducted extensive studies on roadmapping and has a degree in Business Administration and a doctorate in Engineering earned during his tenure as part of CC R&D Management at Fraunhofer IAO. Throughout his career, he has actively engaged in national and international research and consulting projects, collaborating with various industrial companies to enhance their R&D strategies, processes, and organization. His focus lies in the realm of strategic R&D and innovation management, where he dedicates himself to monitoring, evaluating, and incorporating potentially disruptive advancements.

Today, Sven and I discuss the findings of the updated roadmapping study conducted by the Fraunhofer Group for Innovation Research with three other organizations. We discuss how organizations use roadmapping and the challenges they face. We highlight the importance of clear communication and why excessive details should be avoided in roadmaps. We analyze how software developers can use the insights gained from the study to improve their roadmapping processes. Sven explains the basics of roadmapping and why mismatches between market-oriented information sources and the responsibility for roadmapping occur. We also discuss how organizations can enhance their strategic planning and decision-making processes, foster creativity, envision ambitious futures, and uniquely engage stakeholders.

“There is huge potential because in the long run production technologies there are a lot of things happening and they are enabling the development of the next—or the generation after this— generation of products and services.” Dr. Sven Schimpf

This week on Innovation Talks:

●     The definition of roadmapping and why it is important

●     An overview of the roadmapping study

●     The types of companies that participated in the study

●     Why there is a lack of marketing involvement in roadmapping

●     The importance of sharing roadmaps with stakeholders

●     The best processes to manage and update roadmaps

●     Roadmapping software recommendations

●     Why detail makes roadmaps less useful

Connect with Dr. Sven Schimpf

●     Dr. Sven Schimpf

●     Dr. Sven Schimpf on LinkedIn

●     Fraunhofer Group for Innovation Research Roadmapping Study

●     Fraunhofer Group on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Cris Beswick is a highly acclaimed global authority on innovation strategy, leadership, and culture and is renowned for his groundbreaking work in assessing corporate innovation maturity. He co-authored the best-selling book 'Building a Culture of Innovation,' which received recognition from the CMI as a Top Innovation Book in 2017. With a position as adjunct faculty at a business school and advisory roles on the boards of The Innovators CoLab and The Global Innovation Institute, Cris actively contributes to the field. He is also a co-founder of OUTCOME, a boutique innovation advisory firm.

Today, Cris and I discuss the importance of leadership and culture in driving innovation within organizations. We emphasize the need for a systemic approach to innovation and owning the innovation agenda. We analyze why designing an intentional culture is crucial to foster innovation, focusing on understanding a culture's significance, fostering a growth mindset, providing psychological safety, and continuous culture design. We highlight the effect of strong leadership, particularly during uncertain and disruptive times. We also discuss how to proactively shape organizational culture to drive innovation and adapt effectively.

“It's now becoming evident that the innovation system as a whole isn't where organizations really need it to be because they're recognizing that the system needs all of the components to work in harmony.” - Cris Beswick

This week on Innovation Talks:

●     The challenges and opportunities for innovation organizations

●     Why leadership and culture are crucial factors in driving innovation

●     Why Cris advocates for a systemic approach to innovation

●     Why ownership of innovation is not limited to the CEO

●     How to design an intentional culture that fosters innovation

●     The four key principles of design culture

●     Why culture design is a continuous process

●     The importance of strong leadership during uncertain times

●     How to proactively shape an organization to adapt

Connect with Cris Beswick:

●     Cris Beswick’s Website

●     OUTCOME Website

●     Book: Building a Culture of Innovation: A Practical Framework for Placing Innovation at the Core of Your Business by Cris Beswick

●     Cris Beswick on LinkedIn

●     Cris Beswick on Twitter

●     Email: cris@weareoutcome.co

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Carla Johnson is a marketing and innovation strategist, author of ten books, and keynote speaker. She has partnered with leaders and Fortune 500 brands to train thousands of people to rethink the work they do and make an impact. Carla’s goal is to teach one million people how to become innovative thinkers by 2025. She is the Leap Advisor at Demand Spring and was previously the Programme Director of Digital Marketing at HARBOUR.SPACE. Carla has a Bachelor’s and Master’s degree from the University of Nebraska at Omaha and is a graduate of the Influence / ICAN Leadership Institute.

Carla joins me today to discuss creating consistent innovation through new, impactful, and reliable ideas. She defines innovation, and outlines where to find it as well as how to reignite it alongside creativity. Carla shares her five-step “Perpetual Innovation Process” and reveals the things that block innovation, such as the complexity bias. She talks about recognizing those with the courage to pitch new ideas and how to give feedback. Carla highlights the six different personality types that contribute to innovative teams and how they bring ideas to the table.

“In order to get fantastic ideas that have an extraordinary impact and outcome, you have to slow down and observe the world around you.” - Carla Johnson

This week on Innovation Talks:

●     Carla’s definition of innovation

●     Drawing inspiration for innovation by looking outside your industry and what it takes to be successful

●     What perpetual innovators are, learning to be one, and waking up your innovative muscles

●     Carla’s five-step “Perpetual Innovation Process”

●     Inspiring a team to create ideas and the two vital parts of giving feedback

●     The six different archetypes of innovative teams: strategist, collaborator, culture shaper, psychologist, orchestrator, and provocateur

Connect with Carla Johnson:

●     Carla Johnson’s website

●     Book: RE:Think Innovation by Carla Johnson

●     Carla Johnson on LinkedIn

●     Carla Johnson on Instagram

●     Carla Johnson on Facebook

●     Carla Johnson on Twitter

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Frank Mattes is a thought leader, startup mentor, and expert in corporate business-building. He is the founder and CEO of Lean Scaleup LLC, which co-created the Lean Scaleup Framework, the best practice for overcoming corporate scaling-up problems and creating profitable businesses. As an advisor and mentor, Frank helps corporations accelerate the learning cycle in building new businesses, allowing them to create new revenue streams and move swiftly on their transformation journey. He is the author of the books, Lean Scale Up and Scaling-Up Corporate Startups.

Frank joins me today to discuss corporate business building, its challenges, and how to overcome them. He explains why only a small fraction of companies succeed in bringing new business models into the market. He describes the two value-creation systems that exist under one corporate roof. He outlines three approaches to overcoming the odds of creating new businesses in a company. He underscores how building new businesses requires solving systematic problems. Frank also highlights why achieving success in building new businesses inside a company involves making two incompatible factors work together.

“The success rate of building sizable, profitable businesses is 3%. It’s not that companies don’t know how to create new products, but it’s all about knowing how to launch new businesses.” - Frank Mattes

This week on Innovation Talks:

●     Corporate business-building, how it works, and the history of Amazon

●     Innovation and creating new business models

●     The defined “red shirt” value-creation system

●     The innovative “blue shirt” value-creation system

●     The success rate of companies creating new businesses and business models

●     Frank’s definition of innovation

●     The Kodak vs. Fujifilm innovation story

Connect with Frank Mattes:

●     Lean Scaleup

●     Book: Scaling-Up Corporate Startups: Turn innovation concepts into business impact

●     Book: Lean Scaleup: A proven framework for building new businesses from innovation

●     Lean Scaleup on LinkedIn

●     Lean Scaleup on Twitter

●     Frank Mattes on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Huub Rutten is the Co-Founder and Vice President for Product Research and Design at Sopheon. With over two decades of experience in language management and a Master’s degree in Applied Linguistics from Radboud University in the Netherlands, Huub is instrumental in developing Sopheon’s linguistics and knowledge management technologies and continues to lead the organization into solutions for innovation. Huub integrates his expertise in linguistics and information technology to innovate language management technology within knowledge-intensive business processes and, recently, has created an in-depth course on portfolio management.

Huub joins me today to discuss why, when it comes to innovation portfolio management, the whole is greater than the sum of its parts. He explains why the front-end of a portfolio needs to be separated from the ‘realization’ end of a portfolio. He discusses why the launch strategy of a new product is as important as its development. He also highlights why companies need to focus on establishing the value of realization instead of the value of the front-end of a portfolio, describes why the portfolio leader needs to ensure a portfolio’s balance and direction, and underscores why portfolio management has to be executed in combination with concrete decision-making.

“Look at a portfolio—and portfolio management—as a business object in itself, a collection of things, of products, of projects that have value, business cases, and risk.” - Huub Rutten

“Companies who look at portfolio management as a tool for change, transformation, and modernization of a company will be more mature.” - Huub Rutten

“Innovation management is about making promises for the future, and you have to believe in the promise of the whole thing.” - Huub Rutten

This week on Innovation Talks:

●     The tendency of people to look at portfolios as reports instead of a business object

●     The fundamentals and foundations of innovation portfolio management

●     Distinguishing the difference between the ‘front end’ and ‘realization’ parts of a portfolio

●     Separating the front end innovation portfolio from your ‘realization’ portfolio

●     Feature development and its prototyping

●     Examples of features and components in different products

●     Considering the pipeline value of a portfolio

●     How a portfolio’s front end is an important knowledge base

●     Portfolio management as an organizational transformation tool

●     Portfolio leadership and why companies struggle to transform their organization

●     Theory versus practice in portfolio management

Related Episode:

●     AI and machine learning in innovation with Huub Rutten

Connect with Huub Rutten:

●     Huub Rutten on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Huub Rutten is the co-founder and Vice President of Product Research and Design at Sopheon. Huub has over 20 years of experience in language management and holds a Master’s degree in Applied Linguistics from Radboud University in the Netherlands. He plays a pivotal role in developing Sopheon’s linguistics and knowledge management technologies and leads the organization into solutions for innovation. Huub integrates his expertise in linguistics and information technology to innovate language management technology within knowledge-intensive business processes and has recently created an in-depth course on innovation portfolio management.

Huub joins me today to discuss managing, governing, and balancing an innovation portfolio. He explains why there is no “ideal” portfolio and how the most desirable portfolio is relative to the regional market sector someone is going for. He describes why developing and investing in production and manufacturing plants is as critical in innovation as product research and development. He underscores why larger companies need to create an innovation management council within their organization. Huub also highlights the importance of bridging the gaps between product portfolios and production portfolios and understanding how they impact each other.

“The simplicity of looking at a portfolio as a series of projects is ridiculous. If you want to add value from a portfolio management perspective, you have to connect with its complexity.” - Huub Rutten

This week on Innovation Talks:

●     Huub’s thoughts on innovation portfolio balance

●     Thinking about an innovation portfolio as a “living” business object in itself

●     How the direction of a company’s innovation portfolio demands a continued SWOT analysis

●     Innovation management in production processes and technology

●     Investing in manufacturing and production plants

●     Balancing a portfolio of portfolios

●     Bridging product and production portfolios

●     Creating an innovation management council within a large company

●     How people are reacting to Huub’s courses on portfolio management

Related Episodes:

●     The Importance of Sprint Portfolios with Huub Rutten

●     Pillars of Portfolio Management with Huub Rutten

Connect with Huub Rutten:

●     Huub Rutten on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Marie-José van den Boomgaard is the Liaison Manager for Start-ups and Scale-ups at KPN, a Dutch telecommunications company. MJ has demonstrated her passion for open innovation throughout her role as Liaison Manager and through the 300 deals she has closed between KPN and scale-ups. In addition to her role at KPN, MJ is an active board member of Costa, an initiative from VNO NCW where the 25 top brands in the Netherlands exchange information on working with scale-ups. In September, MJ will be launching The Innovation Cast—a podcast sharing and discussing personal stories from innovation heroes—with Kirsten van Rijn.

MJ joins me today to discuss her role as the mediator between KPN and scale-ups. She offers advice to people new to the scale-up world. She explains how COVID-19 has changed the relevance of telecommunications. She describes why process optimization is the easiest innovation type for scale-ups. MJ also reveals how top-level commitment has helped her create successful collaborations between KPN and scale-ups and highlights the importance of assessing your organization’s internal processes when working with scale-ups.

“Experiment and fail fast. Optimize your processes, get a coalition of the willing, experiment, and use a CRM.” - Marie-José van den Boomgaard

This week on Innovation Talks:

●     The responsibilities of the Liaison Manager KPN

●     Why open innovation is highly valued at KPN

●     How to create impactful collaborations between your organization and a scale-up

●     The types of innovation that work best with scale-ups

●     Engaging with scale-ups and the importance of the culture of collaboration

●     Speeding up the deal-making process and the emphasizing strategic relevance of deals

●     Finding, hiring, and developing interns

Resources Mentioned:

●     Magnet.Me

Connect with Marie-José van den Boomgaard:

●     KPN

●     KPN on LinkedIn

●     Marie-José van den Boomgaard on LinkedIn

●     Email: kpnscale-ups@kpn.com

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Jim Fava is the former Executive Director of the Anthesis Group, an organization that supports businesses and governments in understanding and navigating risks and opportunities. Known for his holistic desire to make the world a better place, Jim has been deemed the “Father of Modern-Day Life Cycle Assessment” and regarded as one of the leading figures in the industry. A pioneer in sustainability, Jim has made significant contributions to the sustainability and environmentalism movement for more than 40 years. Today, alongside Neil D’Souza, Jim co-hosts Five Lifes to Fifty, a podcast that explores the intersection between society, business, environment, and technology and negotiating the path to sustainable products.

Jim joins me today to discuss product life cycle assessment and how it can help provide an understanding of impact over an entire product life cycle. He outlines three golden rules for life cycle assessment. He describes the applications and limitations of product life cycle assessment. He shares the story of how The Coca-Cola Company realized the impact of all materials and challenged its suppliers to be greener. Jim also highlights why, when designing a product, you have to think about not just sales, but also how it’ll be used, disposed, reused, recovered, and recycled.

“Life cycle assessment is a process that identifies environmental and social issues associated with a product and how those issues can occur at various stages of a product’s life cycle.” - Jim Fava

This week on Innovation Talks:

●     Three golden rules for life cycle assessment

●     Why there are no green products, only “greener” products

●     The stages of a product’s life cycle and the impacts throughout

●     Life cycle assessment from the perspective of innovation portfolios

●     Why life cycle information is essential, but not sufficient

●     Introducing the LCA Standards in the International Organization for Standardization

●     What Jim’s most proud of in his career

Resources Mentioned:

●     Book: Greener Products: The Making and Marketing of Sustainable Brands by Al Iannuzzi

Related Episode:

●     Golden rules for a sustainable business with Jim Fava

Connect with Jim Fava:

●     Podcast: Five Lifes to Fifty

●     Jim Fava on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Jim Fava is the former Executive Director of the Anthesis Group, which supports businesses and governments in understanding and navigating the risks and opportunities they face. Renowned as the "father of modern-day life cycle assessment," Jim has provided invaluable guidance, tools, and expertise on strategies and actions that enable organizations to operate in a more environmentally responsible and sustainable manner. His efforts have contributed significantly to supporting global decision-making processes and have led the United States delegation responsible for shaping the first generation of ISO LCA standards. He is the co-founder of influential organizations such as the UNEP/SETAC Life Cycle Initiative, Five Winds International, and the Forum for Sustainability through Life Cycle Innovation (FSLCI). Alongside Neil D’Souza, Jim co-hosts Five Lifes to Fifty, a podcast that explores the intersection between society, business, environment, and technology and how to negotiate the path to sustainable products.

Jim joins us today to discuss the golden rules for embedding sustainability into the innovation process. He shares how he was inspired to conceptualize the golden rules of innovation and sustainability. He outlines the foundations of sustainable development and why those foundations need to be led by governance. He explains why sustainability officers need to be assigned directly to an innovation department. Jim also highlights why it’s important for sustainability officers to avoid “sustainability talk” and instead speak the language of their audiences.

“If you’re going to do something different, do it now. Change is part of what we have to do to make it happen.” - Jim Fava

This week on Innovation Talks:

●     The Ten Golden Rules of sustainability and innovation

●     The increasing awareness of sustainability’s importance

●     Integrating sustainability into innovation

●     The foundations of sustainable development

●     Good governance and its role in sustainable development

●     Recalibrating the roles of sustainability officers in an organization

●     The value of speaking the language of your audience

●     How innovation drives marketing and procurement

●     Breaking silos and why people sustainability should be part of the innovation technology department

Related Episode:

●     Golden rules for a sustainable business with Jim Fava

Connect with Jim Fava:

●     Podcast: Five Lifes to Fifty

●     Jim Fava on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Alex Slawbsy is the Chief Growth Officer of InnoLead, an organization that creates content, events, and tools to help the world's largest network of corporate strategy, innovation, and R&D leaders drive change more successfully. Over the past 20 years, Alex has dedicated his time to researching, teaching, guiding, and leading corporate innovation strategy development, capability building, and new business incubation. Before InnoLead, Alex was the Director of Innovation at Embraer-X and an innovation consultant for several years for organizations, including Clayton Christensen’s disruptive innovation consultancy, Innosight. Alex holds a Bachelor of Arts degree in Political Science from Brown University and a Master of Business Administration degree from the MIT Sloan School of Management.

Alex joins me today to discuss why innovation leaders must shape culture to drive organizational change. He explains why innovation is difficult to quantify and how it’s challenging for innovation leaders to argue their necessity to an organization. He outlines why innovating and change-making imply building trust and relationships within an organization. Alex also discusses hybrid work in the post-COVID era and how remote work may affect organizational culture, change-making, and innovation.

“If you’re trying to move the organization, you need to build the relationships, the bonds, the trust, and perhaps the mentorship with the people who will support you.” - Alex Slawsby

This week on Innovation Talks:

●     Alex’s background in corporate innovation and the history of InnoLead

●     The difference between innovation and invention

●     Alex’s insights on current shifts in innovation

●     Current conversations around innovation, uncertainty, and the economy

●     Communicating the value innovation leaders and innovation teams bring to an organization

●     The innovator’s dilemma and navigating innovation and change-resistant people

●     The challenge of getting people to support something that may not be in the best interest of their careers

●     How innovation teams are often perceived in companies

●     How to avoid and manage the clash between innovation and the core business

●     Connecting with consumers to understand what’s best for them

Connect with Alex Slawsby:

●     InnoLead

●     InnoLead on LinkedIn

●     InnoLead on Instagram

●     InnoLead on Facebook

●     InnoLead on Twitter

●     Alex Slawsby on LinkedIn

This podcast is brought to you by Sopheon.

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners like you.

For additional information about new product development or corporate innovation, sign up for Sopheon’s monthly newsletter, where we share news and industry best practices! The fastest way to do this is to go to sopheon.com and click here.

Jim Fava is the former Executive Director of the Antithesis Group, an organization that supports businesses and governments in understanding and navigating risks and opportunities. Regarded as the “Father of Modern-Day Life Cycle Assessment,” Jim is on a mission to make the world a better place and has been one of the leading pioneers in sustainability. He has made significant contributions to the sustainability and environmentalism movement for more than 40 years and has spent his career guiding businesses and governments through risks and opportunities, enabling them to hold environmentally responsible and sustainable operations. Today, alongside Neil D’Souza, Jim co-hosts Five Lifes to Fifty, a podcast that explores the intersection between society, business, environment, and technology and negotiating the path to sustainable products.

Jim joins me today to discuss embracing change for a more positive, sustainable impact. He shares the eighth and ninth Golden Rules for sustainable innovation and discusses the foundational changes needed to embed sustainability and life cycle information into the innovation process. He highlights the role of sustainability professionals in translating environmental and life cycle data into business value. He also outlines the five attributes needed for any kind of change and illustrates how customers around the world are driving the need for greener, more sustainable products.

“The whole ecosystem is changing; customers, governments, regulators, competitors, and markets globally want greener products—and sustainable innovation is the next frontier for greener products.” - Jim Fava

This week on Innovation Talks:

●     Sustainable innovation as the next frontier for greener products

●     The eighth Golden Rule: focusing on positive impacts and results rather than just data and information

●     Why life cycle professionals need to engage with information users and stakeholders at the beginning stages of a life cycle or sustainability study

●     The differences between data, information, knowledge, and wisdom

●     How sustainability and life cycle professionals can bridge the gap for decision-makers by translating data and information into applicable knowledge and wisdom

●     How a computer company connected their sustainability professionals with their innovation team to shift perspective

●     The ninth Golden Rule: actions, changing behavior, and business practices

●     The five attributes that can help you achieve change and embed sustainability into innovation

●     Why companies avoid change regarding positive environmental and sustainability impact

●     How consumers, governments, and regulators are driving the need to integrate sustainability into innovation

Resources Mentioned:

●     Book: Greener Products, 1st Edition: The Making and Marketing of Sustainable Brands by Al Iannuzzi

Related Episodes:

●     How to embed sustainability into your innovation process with Jim Fava

●     Golden rules for a sustainable business with Jim Fava

Connect with Jim Fava:

●     Podcast: Five Lifes to Fifty

●     Jim Fava on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Steve Johnson is an author, speaker, and coach dedicated to helping teams overcome the chaos in product management. He is a founding partner and the CEO of Product Growth Leaders, an organization that helps product leaders remove the confusion of managing products by providing a clear understanding of roles and responsibilities and a playbook of modern techniques. Before Product Growth Leaders, Steve served as the CEO of Under10 Consulting LLC and the Vice President of Products for Pragmatic Institute. Steve holds a Bachelor of Science in Marketing and Computer Science from Hallam College of Business at the University of Tennessee.

Steve joins me today to discuss how the lack of standardization, best practices, and conversations about product management makes the field chaotic. He describes his journey from marketing and computer science to product management. He explains the importance of understanding both the business and technical aspects of product management. He highlights how generative AI like chat GPT—though it can spark creativity and generate ideas—still needs the guidance of human judgment. Steve also offers advice to people interested in delving into the product management career and shares insights on offering consulting services as products.

“Everything's a product. If you sell it, it's a product—and it should be treated that way.” - Steve Johnson

This week on Innovation Talks:

●     Encountering chaos in product management

●     How product management emerged as a specialized role in organizations

●     The difference between brand management and product management

●     How Procter & Gamble created the brand manager job

●     The “servant” and “god” product manager

●     Why business thinking should be brought into product management

●     Why generative AI will not cost you your job

●     The importance of human judgment and guidance in the effective use of generative AI

●     Why you need to look at generative AI as a college intern

●     Using generative AI as an ideation and pattern-matching tool

●     The value of Generative AI and chatGPT in open innovation

●     The distinction between project and product management

●     Why companies are shifting from project to product management

●     Shifting from a project-based to a product-based mindset

●     The drawbacks of treating products as projects

Related Episode:

●     Taking a systematic approach to the product management process with Steve Johnson

Connect with Steve Johnson:

●     Product Growth Leaders

●     Product Growth Leaders on LinkedIn

●     Product Growth Leaders on Twitter

●     Steve Johnson on LinkedIn

●     Steve Johnson on Twitter

●     Email: steve@productgrowthleaders.com

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Carla Johnson is a global keynote speaker, author, marketing and innovation strategist, and innovation architect. She is the author of RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes. Carla was formerly the Programme Director of Digital Marketing at HARBOUR.SPACE and the Director of Media Relations and Employee Communications at Time Warner Telecom. She has a Bachelor’s and Master’s degree from the University of Nebraska at Omaha and is a graduate of the Influence / ICAN Leadership Institute. On a mission to teach one million people how to become innovative thinkers, Carla has partnered with leaders and Fortune 500 brands to train thousands of people to rethink the work they do and make an impact.

Carla joins me today to discuss fostering a culture of innovative thinking and turning it into a competitive advantage. She explains how observing the world around us can increase creative thinking. She outlines the six innovation archetypes and explains how understanding these archetypes can improve teamwork and idea generation in organizations. Carla also highlights the bottom-up approach to building a culture of original thinking and innovation and underscores the role of structured processes in idea generation and problem-solving.

“Innovation really is everybody's business and we all have the ability to contribute if we just understand how.” - Carla Johnson

This week on Innovation Talks:

●     Carla’s background and work as an innovation architect

●     How design architects did design thinking before it became popular

●     How creatives and innovators are perceived differently in organizations

●     Connecting emotions to products and user experiences

●     The relationship and difference between innovation and creativity

●     Why creativity is undervalued in organizations

●     How observing the world can fuel creativity and innovation

●     RE:Think Innovation and Carla’s goal to teach a million people to become innovative thinkers

●     The six innovation archetypes and their application to teams and organizations

●     The importance of culture-shapers and storytellers in today’s companies

●     How diversity can make innovative ideas powerful

●     Bringing empathy into the innovation process

Resources Mentioned:

●     Book: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp

Related Episode:

●     RE:Think innovation with Carla Johnson

Connect with Carla Johnson:

●     Carla Johnson Website

●     The RE:Think Lab Newsletter

●     Book: RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes

●     Book: Union Pacific and Omaha Union Station

●     Carla Johnson on LinkedIn

●     Carla Johnson on Instagram

●     Carla Johnson on Twitter

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Eisha Armstrong is the co-founder of Vecteris, an organization that supports B2B services companies in productizing their offerings. Eisha advises CEOs, product management professionals, and companies on cultivating a culture where innovation can flourish. Before co-founding Vecteris, she held senior business management at E.W. Scripps with CEB (now Gartner). Over her 20 years of experience launching new data and information service businesses, she has managed million-dollar businesses and global teams of professionals. Eisha earned her MBA at the Harvard Business School and her Bachelor of Arts in Women’s Studies and Economics at the University of Kansas.

Eisha joins me today to discuss the role of culture in helping a services organization to successfully productize. She discusses the challenges of productization in B2B services and the need for significant change management and culture change. She outlines the "Four Horsemen of Innovation" that can hinder the transition to a culture of innovation within service organizations. Eisha also highlights the benefits of productization and underscores why organizations need to clarify their “why” before embarking on the journey of productization.

“There’s a lot of fear associated with going through a digital or a business model transformation. Those fears are hindrances when you try to create a culture of innovation—so naming them is important.” - Eisha Armstrong

This week on Innovation Talks:

●     Eisha’s background and current role at Vecteris

●     What motivated Eisha to write Productize and Fearless

●     Three reasons for productizing services

●     Anxiety over generative AI disrupting business services

●     Significant challenges companies encounter when productizing services

●     Three key transformations of the productization of services

●     Overcoming the challenges related to productizing services

●     Understanding why you want to productize your company’s services

●     The LEAP framework to overcome fear and challenges during the productization process

●     How mindfulness and gratitude practices can help with fear and anxiety around productization

●     How companies are experimenting with generative AI

●     The innovator’s dilemma and the four horsemen of innovation

●     How Vecteris helps organizations looking to embark on the productization journey

●     The importance of understanding the "why" behind the productization journey

Connect with Eisha Armstrong:

●     Vecteris

●     Book: Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

●     Book: Fearless: How to Transform a Services Culture and Successfully Productize

●     Vecteris on LinkedIn

●     Eisha Armstrong on LinkedIn

●     Eisha Armstrong on Medium

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.

Jim Fava is a leading pioneer in sustainability. He is the co-founder of the Forum for Sustainability through Life Cycle Innovation, a multi-stakeholder and membership-based community organization for everyone interested in and working with Life Cycle approaches to enhance the sustainability of economic activities. He is the former Executive Director of the Antithesis Group, an organization that supports businesses and governments in understanding and navigating risks and opportunities. Regarded as the “Father of Modern-Day Life Cycle Assessment,” Jim has made significant contributions to the sustainability and environmentalism movement for more than 40 years. He has spent his career guiding businesses and governments through risks and opportunities, enabling them to hold environmentally responsible and sustainable operations. Today, alongside Neil D’Souza, Jim co-hosts Five Lifes to Fifty, a podcast that explores the intersection between society, business, environment, and technology, and negotiating the path to sustainable products.

Jim joins me today to discuss the importance of having a clear goal or destination in mind when using tools for sustainable innovation. He explains how the Golden Rules of Sustainable Innovation evolved. He defines the fifth and seventh rules and emphasizes the need for organizations to align their sustainability efforts with their strategy and market position. Jim also reflects on the importance of a pre-competitive space where businesses can collaborate on sustainability goals and highlights the acceleration of incorporating sustainability into product innovation.

“Any time you’re going to develop a tool or any kind of assessment, you have to know where the future looks like before you can decide how to get there.” - Jim Fava

This week on Innovation Talks:

●     The evolution of the Golden Rules of Sustainable Innovation

●     Golden Rule #5: knowing your destination

●     Why organizations need to understand the purpose of a life cycle study

●     The ACDB Framework and bringing LCA to the beginning of innovation

●     Golden Rule #7: meeting them where they are

●     The four strategy levels companies need to adopt in their sustainability efforts

●     California’s Scope 3 greenhouse gas emissions requirement for larger industries

●     Golden Rule #10 and the growth of the global life cycle community

●     The future of LCA and artificial intelligence

●     Collaboration and knowledge-sharing in a pre-competitive space

Related Episodes:

●     How to embed sustainability into your innovation process with Jim Fava

●     Embracing change for positive impacts with Jim Fava

●     Golden rules for a sustainable business with Jim Fava

Connect with Jim Fava:

●     Podcast: Five Lifes to Fifty

●     Jim Fava on LinkedIn

This Podcast is brought to you by Sopheon

Thanks for tuning into this week’s episode of Innovation Talks. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart | Amazon

Be sure to connect with us on Facebook, Twitter, and LinkedIn, and share your favorite episodes on social media to help us reach more listeners, like you.

For additional information around new product development or corporate innovation, sign up for Sopheon’s newsletter where we share news and industry best practices monthly! The fastest way to do this is to go to sopheon.com and click here.