In Growth We Trust: Marketing | Growth | Startups (Yoann Pavy and Jake Mayell)

2023 that's a wrap! We mainly want to say a BIG THANK YOU to all of you who listened to the pod and all our guests 👏🏆

Stats of the pod so far - 7 months in👇

- 37 episodes

- 23 guests

- 13,065 plays across all platforms

- 971 followers on Spotify

- 383 followers on Apple Podcasts

- Listened in 63 countries

- Often Top 10 marketing Apple Podcasts in the UK

In this episode, we talk about:

• Our fav episode and why
• One thing we took away and implemented
• Channel we will spend the most time in 2024
• What we liked/disliked about doing the pod
• Our ⁠learnings
• Our plans for next year

Once again, thank you, and see you in 2024 🎇

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Follow Yoann and Jake on Linkedin:

🔔 Jake on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠

🔔 Yoann on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠

--------------------

MORE IN GROWTH WE TRUST

For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel:

⁠https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1⁠

--------------------

For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/

📧 Or subscribe to the weekly newsletter: ⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠

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Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️

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After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day.

Tune in for a chance to snag a limited edition hat and witness the hosts' quirky way of restarting the podcast.

Chapters 📌 

[00:02:23] App Promotion Summit - User acquisition panel discussion.

[00:06:47] Screen time awareness.

[00:10:16] The story of Blackberry.

[00:16:17] Gymshark and Nike comparison.

[00:19:44] Cult brands in niche markets.

[00:24:15] Yardsale: Skateboarding brand success secrets.

[00:26:47] The impact of venture capitalism.

[00:28:31] Carving out a niche.

🖇 Follow links 🖇

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we welcome a very special guest, Dave Gerhardt.

We discuss various topics including B2B marketing, his career, community building, and podcasting. Tune in for an insightful discussion and valuable insights!

Chapters 📌 

[00:00:00] Introduction

[00:02:20] Podcast reviews and rankings.

[00:08:03] Interview podcast as content strategy.

[00:10:43] Consistency in growing podcasts.

[00:15:27] Building a Founder Brand.

[00:21:01] Building an audience through podcasts.

[00:23:18] The niche can be you.

[00:26:44] Unique Startup Pitching Strategies.

[00:33:11] Embracing failure and validation.

[00:35:04] Building products and customer interviews.

[00:40:16] What's important for B2B marketers?

[00:42:40] Best time to post.

[00:46:47] Building engaging communities.

[00:51:27] Sometimes it's just us.

[00:55:27] Final marketing strategy insights.

[00:58:45] Trusting online recommendations dilemma.

🖇 Follow links 🖇

👉 Dave on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/davegerhardt/

👉 Join Exit Five: https://www.exitfive.com/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from competitors like Canva. Tune in to learn more about the innovative features and success of PhotoRoom in the App Store.

Chapters 📌 

[00:00:00] Intro

[00:01:06] AI photo editing technology.

[00:03:57] Pumping out creative for success.

[00:08:21] Winning Ad Metrics.

[00:12:00] Ad testing process.

[00:16:55] Top performing baby theme creative.

[00:17:30] Marketing with influencers and ads.

[00:23:55] Creative testing in advertising.

[00:25:32] Creative advertising strategies.

[00:30:13] Content creation and platform diversity.

[00:33:56] Learning to code in marketing.

[00:38:06] Automating ad variations.

[00:39:40] Automating marketing processes.

[00:44:32] Attribution challenges in marketing.

[00:45:27] Creative content strategies.

[00:49:13] A first podcast experience.

🖇 Follow links 🖇

👉 ⁠⁠⁠Cedric Yarish on Linkedin

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

See you next week!

In this episode, Jake and Yoann discuss why marketers should care about the US presidential election in 2024.

Even if they are not in the US.

They highlight the impact of presidential candidate advertising on platforms like Meta and TikTok, and how it can affect CPM.

The election will have an impact on advertising budgets and strategies.

Tune in to learn more about the connection between politics and marketing. 🎧

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Follow Yoann and Jake on Linkedin:

🔔 Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠

🔔 Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠

--------------------

MORE IN GROWTH WE TRUST

For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel:

https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1

--------------------

For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/

📧 Or subscribe to the weekly newsletter: ⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠

-------------------- 

Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️

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This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry.

Chapters 📌 

[00:00:00] Intro

[00:01:23] The death of UGC.

[00:06:01] App experts community at App Promotion Summit.

[00:10:31] Marketing in martial arts and music.

[00:16:33] Attribution challenges for app clients.

[00:18:32] App campaign budget challenges.

[00:22:19] Mobile App Advertising Strategies.

[00:26:00] Unrealistic expectations from investors.

[00:30:01] Payback period and business models.

[00:35:28] Attribution challenges in mobile apps.

[00:38:26] The importance of looking at the macro results.

[00:41:22] Customer research for funnel optimization.

[00:43:59] Paywall optimization strategies.

[00:48:59] AI integration in feedback process.

[00:50:28] UGC and Creative Mix.

[00:56:30] Move fast and break shit.

[01:00:08] Influencer marketing challenges.

[01:01:45] Influencers impact on consumer behavior.

🖇 Follow links 🖇

👉 Nathan Hudson on Linkedin: https://www.linkedin.com/in/nathan--hudson/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

Yoann and Jake are getting you ready for 2024 with their marketing predictions. A curation of 6 trends they think are going to explode next year.

Predictions to get you thinking about your marketing planning for the new year 🎆

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Follow Yoann and Jake on Linkedin:

🔔 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠

🔔 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠

--------------------

MORE IN GROWTH WE TRUST

For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1

--------------------

For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/

📧 Or subscribe to the weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠

-------------------- 

Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️

In this episode, we have a fascinating conversation with Andy Carvell, co-founder of Phiture, a mobile growth agency, and former SoundCloud senior product manager.

We dive into his mobile growth stack, retention strategies, and the exciting things they did at SoundCloud to improve retention.

We also learn about Andy's early days developing mobile games on Nokia 3310s and reminisce about classic games like 'Snake'.

Tune in for an insightful discussion on app growth and gaming nostalgia. 🎧

Chapters 📌 

[00:00:00] Introduction

[00:01:10] Retention and improving app growth.

[00:10:01] SoundCloud growth and mobile presence.

[00:15:42] MBA's impact on career growth.

[00:18:14] The mobile growth stack.

[00:23:04] Impactful mobile web traffic.

[00:27:00] ASO testing and growth strategies.

[00:32:35] Success stories from SoundCloud.

[00:37:31] Power-user notifications.

[00:42:24] Reach, Relevance, and Frequency in Mobile Growth.

[00:47:32] Personalized user engagement scoring.

[00:52:31] Developing custom widgets for growth.

[00:57:16] Apple Pay and App Store features.

[01:02:16] Mobile advertising attribution and tracking.

[01:05:14] Product market fit.

🚨 Andy's hot links 🚨

Phiture's website  www.phiture.com
Mobile Growth Stack framework: https://phiture.com/mobilegrowthstack/what-is-the-mobile-growth-stack-426c6e474329/
Mobile Growth Blog:  https://phiture.com/mobilegrowthstack/
App Store Optimization Blog:  https://phiture.com/asostack/
Other resources (including our Slack communities): https://phiture.com/growth-resources/
RRF Framework: https://phiture.com/mobilegrowthstack/rrf-a-framework-for-building-impactful-notifications-73c7b91c45a7/
An update to the RRF framework that was published more recently - we use this version with a lot of our growth prioritization work at Phiture:  https://phiture.com/mobilegrowthstack/create-a-scalable-prioritization-process-with-the-krrfc-framework/

🖇 Follow links 🖇

👉 Andy on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/andycarvell/

👉 Jake on Linkedin: ⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠

👉 Yoann on Linkedin: ⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠

📺 Follow us on Youtube: ⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠

📧 Our weekly newsletter: ⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

Brands need to think about their influencer strategy like a basketball team 🏀. The year is your season and contracts should run the entire length to build brand affinity. In Q4, Black Friday, and Christmas, that's your playoffs.

You have a starting lineup of creators who are being very well paid to continually represent the brand. One to three of those are major hitters with real influence. These are your stars. Surround them with a few role players that are excellent in their niche.

Then you have a bench lineup. Another five that you're taking bets on that are going to be bigger throughout the year. Then you have a few rookies, two-way contracts, etc. that you're testing with a few posts to see if they can work for you.

You need a coach and a support team to help organize and train. The salary recap is your budget. And you rotate and shift each year to meet your needs based on what your brand needs to succeed. This concept can be scaled up and scaled down in size and cost, depending on the size your brand operates in.

Overall, brands should radically reduce one-off influencer posts in 2024. Everything should be longer-term contracts and they should make enough fiscal sense that creators are willing to rep you across every avenue with which they promote.

This goes for D2C, Retail, B2B, Software, everything.

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Follow Yoann and Jake on Linkedin:

🔔 Jake on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠

🔔 Yoann on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠

--------------------

MORE IN GROWTH WE TRUST

For FULL VIDEO EPISODES of In Growth We Trust, growth tactics, and much more, subscribe to the YouTube channel:

⁠⁠https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1⁠⁠

--------------------

For more marketing content, growth tactics, and insights, head to https://ingrowthwetrust.club/

📧 Or subscribe to the weekly newsletter: ⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠

-------------------- 

Small ask from us, if you enjoyed this episode, please follow the show and leave a 5* review 🤝❤️

-------------------

✌️

In this episode, the hosts had a great chat with Beth Carter from Flexa, a flexible working platform, discussing the future of work and flexible working from an employer's perspective. They touched on SEO, growth strategies, and effective webinar practices. Tune in for insights on work flexibility and more!

Chapters 📌 

[00:00:00] Intro

[00:06:38] Climate-focused podcast.

[00:09:34] Flexible working.

[00:13:13] Social media algorithm changes.

[00:18:05] Marketplaces growth and supply side challenges.

[00:21:27] Webinars as lead magnets.

[00:27:25] Selecting ideal clients for Flexa.

[00:29:08] Workplace inclusivity for people with disabilities.

[00:33:46] Return to office mandates.

[00:37:06] Challenges in balancing work and family.

[00:41:58] Active feedback for business improvement.

[00:46:39] SEO and Organic Traffic.

[00:49:51] Gender pay gap bot.

[00:53:08] Angel investment and career paths.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠⁠Beth Carter⁠ on Linkedin

👉 Jake Mayell on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann Pavy on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

See you next week!

In this episode, our hosts reunite after a four-month hiatus, which was originally intended to be just a one-month break. They reflect on their time away, sparked by receiving their Spotify Wrapped for creators, which showcased some impressive stats and motivated them to get back to recording. The episode serves as a wrap-up for the year, where they discuss highlights from the past few months and tease plans for a brand refresh in 2025, including a new icon that captures the mood for the upcoming year. They also touch on significant global events, such as the recent changes in U.S. leadership and the political situation in France. Tune in for a light-hearted conversation filled with nostalgia and anticipation for the future!

Chapters 📌 

[00:00:00] Future plans for 2025.

[00:03:04] Chief meme officer role.

[00:04:43] AI tools for job seekers.

[00:10:00] Podcast listener engagement statistics.

[00:15:42] Cody Schneider's podcast success.

[00:18:08] Apple Store growth hack.

[00:24:13] AI and automation in marketing.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠Jake Mayell⁠⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review.

Share it with your marketing friends too if you're feeling generous 🤝 That's how we grow.

See you in 2025!

This week we speak with a certified full-stack growth marketer. We had a great conversation with Jake Madoff. We talked about the future of marketing, including the existence of search results pages, brand awareness campaigns on Instagram, and the evolution of online and offline shopping. Tune in for a mix of engaging discussions and valuable takeaways from this episode.

Chapters 📌 

[00:00:00] Introduction

[00:00:56] Future of marketing trends.

[00:04:28] Full-stack growth marketing strategies.

[00:10:12] The future of ad platforms.

[00:14:25] Always be testing.

[00:19:34] Push notifications and advertising.

[00:20:21] Google as the new God.

[00:27:02] Is Organic Dead in SEO?

[00:30:11] The future of fashion shopping.

[00:31:53] DTC brands facing challenges.

[00:35:35] Moving towards omni-channel marketing.

[00:39:16] Subscription overload in marketing.

[00:44:04] Creative use of organic content.

[00:47:15] Humor in Social Media Marketing.

[00:52:17] Building brand awareness in feeds.

[00:56:49] Direct response TV advertising.

🖇 Follow links 🖇

👉 Jake Madoff on Linkedin: https://www.linkedin.com/in/jake-madoff-8a191070/https://www.linkedin.com/in/jake-madoff-8a191070/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo.

Some key takeaways:

• The Future of Work: Raffi shares his vision of a future where freelancers can thrive without being tied to a traditional company structure.

• Passionfruit's Journey: Raffi takes us through the journey of Passionfruit, from its inception to becoming the fastest-growing marketing freelancer platform.

• Challenges in Freelancing: We touch on the challenges of finding and hiring freelancers and how Passionfruit is making the process easier for companies, while also creating opportunities for individuals who may not have a vast network to leverage.

• Company Culture and Growth: Raffi emphasizes the importance of building a team that cares deeply about the domain and shares how Passionfruit has been strategic in its growth by initially targeting startups before moving on to larger enterprises.

• Supply and Demand Dynamics: The conversation covers the balance between supply (freelancers) and demand (businesses) in the marketplace and how Passionfruit is navigating the shift from being demand-constrained to potentially becoming supply-constrained as they scale.

  
  

Chapters 📌 

[00:00:00] The future of work.

[00:04:57] Passionfruit: the best marketing freelancer platform.

[00:06:42] Rethinking agency models.

[00:09:30] Finding YOUR growth path.

[00:13:11] Freelancers vs. agency dynamics.

[00:16:52] Measuring freelancer progress and compensation.

[00:20:22] Going freelance and fractional work.

[00:24:01] Real captains of industry.

[00:28:11] Occupying a customer's mind.

[00:32:55] Referrals and freelance growth.

[00:35:44] Understanding the needs of enterprise.

[00:38:39] Shield of Legitimacy.

[00:43:24] Navigating potential fuck ups.

[00:47:00] Marketers on the platform.

[00:52:05] How we would grow Passionfruit: Starting a podcast

[00:53:26] Distribution of podcast content.

[00:55:56] Diversity in decision-making.

[00:57:31] CMOs buying behavior.

[01:03:33] Plugging a podcast into a cold email.

[01:07:01] Helping people figure out.

  🖇 Useful links 🖇

👉 Raffi on Linkedin: https://www.linkedin.com/in/raffisalama/⁠

👉 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠

👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠

📺 Follow us on Youtube: ⁠https://www.youtube.com/@InGrowthWeTrust⁠

📧 Our weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠

Small ask from us, please follow the pod, leave us a 5* review, and share with your network 👍

In this episode, the hosts of "In Growth We Trust" are live at Money 20/20 in Amsterdam with Irina, the Chief Marketing Officer of an open banking platform called Volt. They discuss the significance of the event, the marketing strategies for businesses with large booths at conferences, and the measurement of marketing returns. Tune in to hear insights from the event and learn about the world of fintech from industry experts.

Chapters 📌 

[00:00:00] Intro

[00:01:36] Marketing return at fintech events.

[00:05:15] Face-to-face interactions at events.

[00:10:28] Multi-touch marketing strategies.

[00:11:18] Using podcasts for growth hacking.

[00:15:40] Utilizing Podcasts in Marketing.

[00:21:22] B2B influencer-creator strategy emerging.

[00:24:44] Ghostwriting social media strategies.

[00:28:31] Appreciating the Role of Marketing.

[00:30:14] PR strategies for startups.

[00:35:41] AI tool for website analysis.

[00:40:02] Direct marketing and branded merch.

[00:41:06] Unique Merchandise Ideas.

🖇 Follow links 🖇

👉 ⁠Irina Chuchkina on Linkedin

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

This week on the podcast, we had John Hills from Crowdcube discussing the world of crowdfunding and its impact on marketing. We delved into the benefits for businesses, the challenges of raising funds in a tough market, and the unique approach of using a massive mailing list for marketing. Tune in for valuable insights and a laid-back chat to ease back into the swing of things after a short break.

Chapters 📌 

[00:00:00] Introduction

[00:00:31] Crowdfunding in the podcast industry.

[00:06:12] Crystal ball logo discovery.

[00:07:57] Sauna experiences in different cultures.

[00:14:19] Building marketplace supply and demand.

[00:17:29] Crowdfunding strategies for businesses.

[00:20:10] Crowdfunding strategy insights.

[00:23:51] Funding for startups and traction.

[00:26:33] Crowdfunding and marketing strategies.

[00:31:04] Crowdfunding as a marketing channel.

[00:33:18] Co-owners driving more referrals.

[00:36:20] Loyalty programs in business.

[00:40:50] AI in cancer detection.

[00:45:36] Marketing strategies for growth.

[00:49:09] Creative Direct Mail Strategies.

[00:51:53] The impact of macro events.

[00:53:48] Doubling down on owned media.

🖇 Follow links 🖇

👉 John Hills on Linkedin: https://www.linkedin.com/in/john-hills/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we spoke with Foti, founder of GrowthMentor. If you're looking for expert advice on business growth? Look no further! We dive into GrowthMentor's marketplace, how it came about, how it grew, and how it can help your business thrive. 🚀 Chapters 📌 

0:00 Intro.

5:25 How GrowthMentor started?

7:55 Product market fit.

11:02 Onboarding mentors during the sales process.

14:33 Gamifying mentor ranks.

19:22 A leader in the weeds.

23:03 Mentoring and problem-solving.

26:42 Channel prioritization and PPC.

28:07 Mentors booking calls with mentors.

31:27 Mentors: Full-time or Freelancers?

35:26 Monetization and pricing strategies.

39:24 Monetizing without taking commissions.

43:22 Growth journalism.

48:02 "Vibe loops" and growth.

50:30 Emotional motivators for growth.

54:07 Manual vs automated processes.   🖇 Useful links 🖇

👉 Foti on Linkedin: https://www.linkedin.com/in/fotis-panagio/

👉Visit Growth Mentor: https://www.growthmentor.com/

👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/

👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/

📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust

📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe

Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️   Related keywords 📌

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In this episode, the hosts discuss the challenges of marketing job descriptions and the unrealistic expectations placed on marketers. They explore how being responsible for multiple tasks can lead to being fired for not excelling in each area. The conversation highlights the need for companies to consider the workload and expertise required for marketing roles. Tune in for a candid discussion on the complexities of marketing roles in the industry.

Chapters 📌 

[00:00:00] Intro

[00:00:20] Crazy marketing job descriptions.

[00:03:50] Lead magnets and SEO insights.

[00:09:16] QR code mishap and stickers.

[00:11:50] Marketing, et cetera.

[00:16:43] The evolution of middle management.

[00:21:01] Specialized roles in marketing.

[00:23:13] Job description challenges.

[00:28:51] Job description teardown segment.

🖇 Follow links 🖇

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, the podcast features a quartet with Marcus and Stuart, two app marketing experts discussing gaming vs. non-gaming apps. The conversation delves deep into app marketing strategies and the potential for cross-learning between the two types of apps. The hosts highlight the origins of the discussion on LinkedIn and encourage active participation for potential future guests. The group emphasizes the importance of engaging and valuable content on LinkedIn, setting the tone for insightful discussions on the podcast. Join the quartet as they navigate through the dynamics of app marketing in this engaging and informative episode.

Chapters 📌 

[00:00:00] Intro

[00:02:04] Four-way podcast dynamics.

[00:06:40] Game soft launch strategies.

[00:09:42] Soft launch strategies.

[00:12:22] Soft launch countries for games.

[00:15:33] Soft launch strategies.

[00:20:40] Ratings in mobile app industry.

[00:22:54] Games activating users effectively.

[00:27:29] User age in gaming apps.

[00:30:31] Banking app user experience.

[00:35:18] Community building in gaming.

[00:37:40] Importance of community for growth.

[00:41:40] Monetizing high-spending app users.

[00:44:33] Web-to-app transition strategies.

[00:49:28] Driving web traffic benefits.

[00:52:05] Targeting younger audiences in gaming.

[00:55:23] Targeting older demographics in marketing.

[00:59:27] Diversifying pricing and revenue streams.

[01:03:36] Web-based Google Play for PC.

[01:04:50] The future of apps vs. browsers.

[01:08:34] Community engagement in marketing.

[01:14:47] Full-person podcast challenges.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Marcus Burke⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin

👉 Stuart Devereux on Linkedin

👉 ⁠⁠⁠Jake Mayell⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠⁠Yoann Pavy⁠⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

See you next week!

In this episode, we chat with Kevin Adom about team management and the marketing industry.

We discuss Kevin's career journey to Head of Growth, as well as his experience working in various cool companies like HEAT, the mystery box fashion company. LYST, the fashion marketplace, and CUVVA, car insurance.

We also touch on Kevin's current role at DROOL, an art marketplace and e-commerce company.

The conversation flows naturally and covers interesting insights and funny moments.

Tune in to hear about Kevin's expertise in paid media, CRM, and performance marketing.

Chapters 📌 

[00:00:00] Introduction

[00:00:37] Team management and industry insights.

[00:06:13] Finding a career in marketing.

[00:11:17] Delegating creative marketing tasks.

[00:15:04] Hiring and managing teams.

[00:19:11] Not wanting people management.

[00:24:11] CRM being underutilized.

[00:27:38] Attribution and marketing channels.

[00:35:08] SMS marketing and automation.

[00:38:41] Lead gen and marketing channels.

[00:42:23] SEO potential in businesses.

[00:46:08] Web shopping and revenue growth.

[00:51:08] A product management tool.

[00:54:59] Snobby discussion about job titles.

[01:00:26] Nonfiction books and information overload.

🖇 Follow links 🖇

👉 Kevin on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/kevin-adom-5a8b53a4/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

Join us in this episode as we dive into a strategy for business growth. With no guest this time, we explore the initial stages of idea generation and kickstarting growth for businesses. Grab your notepad, join the conversation, and maybe even enjoy some chocolate buttons and beer along the way. Tune in for valuable insights and a casual chat about the journey of business growth.

Chapters 📌 

[00:00:00] Introduction

[00:01:54] The challenge of growth strategies.

[00:05:35] A growth experimentation team.

[00:08:25] Growth team challenges and biases.

[00:12:25] Understanding North Star metrics.

[00:15:48] Four Core Pillars for Scaling.

[00:20:33] Importance of sales funnels.

[00:24:17] Core funnel events.

[00:28:01] Focus on impactful changes.

[00:30:21] Prioritizing experiments based on insights.

[00:34:13] Utilizing existing customers effectively.

[00:36:22] Leveraging Snapchat for growth.

🖇 Follow links 🖇

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

After Cody's 1st appearance on the pod, you know we had to run it back in 2024.

Also Happy New Year y'all, we missed you. 🎉

In this episode, we welcome back Cody Schneider, friend of the pod, to discuss the latest happenings in his world. We dive deep into the use of AI for personal branding, creating agencies, and supercharging content for marketing teams. Cody also shares some exciting business ideas that will make you want to quit your job. We explore various rabbit holes and empower listeners with inspiring ideas for the new year. So grab a drink (maybe a Negroni) and join us for a lively start to 2024.

Chapters 📌 

[00:00:00] Intro.

[00:02:30] Sacrificing the party for podcasting.

[00:06:38] Using voice messages for interaction.

[00:07:57] Podcast network structures.

[00:10:05] Content repurposing and distribution.

[00:17:11] Building content as a brand.

[00:19:21] AI-generated influencers.

[00:25:31] The rise of AI-generated content.

[00:26:46] AI for personal branding.

[00:28:16] Personal brand building.

[00:33:11] Brands becoming media companies.

[00:34:25] For You Page content.

[00:40:11] Moments of marketing arbitrage.

[00:42:04] Surveys powered by AI.

[00:45:01] Public product roadmap and feedback.

[00:48:01] Customer retention and subscriptions.

[00:49:30] Podcast network competition.

[00:52:12] Social media scheduling powered by AI.

[00:55:10] Account bans and ad frustration.

[00:58:14] Side hustles and dropping out.

[01:02:18] Podcast agency potential.

[01:08:18] Marriage for tax incentives.

[01:10:07] DTC and E-commerce.

[01:12:26] Software as a Service costs.

[01:14:41] Short-form video content for consumer-based businesses.

[01:19:42] Simple websites making big money.

[01:20:46] AGI and capitalizing on technology shifts.

[01:25:59] Going back to real-life connections.   🖇 Useful links 🖇

👉 Cody on Linkedin: https://www.linkedin.com/in/codyxschneider/

👉 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/

👉 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/https://www.linkedin.com/in/yoannpavy/

📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust

📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe

Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️

In this episode, the hosts discuss tips for dealing with losing your job and the concept of redundancies. They also touch on the topic of website cookies and the EU legislation surrounding them, highlighting the confusion and challenges it presents.

Tune in for a casual chat with no guests and insightful commentary on these timely issues.

Chapters 📌 

[00:00:00] Introduction

[00:02:11] Cookies and online tracking sucks.

[00:07:36] Redundancies in the tech world.

[00:12:18] The reality of being made redundant.

[00:17:00] Building a personal brand for success.

[00:22:59] Diversifying Income Streams.

[00:25:50] Prepare for potential redundancy.

[00:29:20] Networking and career development.

[00:37:47] Keeping notes and networking.

[00:42:07] Job hunting challenges.

[00:45:14] Career transitions and choices.

[00:50:06] Ideal senior marketing lead role.

🖇 Follow links 🖇

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads.

They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings.

Tune in for insightful discussions and interesting insights!

Chapters 📌 

[00:00:00] Intro

[00:00:34] The challenge of awareness.

[00:07:11] The Wine List.

[00:09:22] Starting an agency.

[00:12:33] Building a strong network.

[00:16:34] Evolution of paid social marketing.

[00:22:20] Working with content creators.

[00:25:43] AI-generated content quality.

[00:28:17] Offline marketing strategies resurgence.

[00:32:04] Inserts and door-to-door marketing.

[00:37:02] User research challenges.

[00:39:44] Being literal in advertising.

[00:46:30] Understanding why your customer buys.

[00:46:51] Importance of customer interviewing.

[00:52:38] Customer feedback for growth journey.

[00:54:23] Wine marketing strategies.

🖇 Follow links 🖇

👉 Josh Lachkovic on Linkedin

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

This week's episode features Taylor Holiday from Common Threads Collective, a key figure in the e-commerce industry.

One of our best episodes to date!

We get into various topics, including the Mona Lisa of e-commerce, the probability of a single-handed e-commerce brand reaching $100 million in revenue, creating peak moments in brands, and the future of e-commerce as a brand represented by a collection of feeds. Even if you're not deeply involved in e-commerce, this episode offers valuable insights.

Tune in for a fascinating discussion on the evolving landscape of e-commerce and brand building.

Chapters 📌 

[00:00:00] Intro

[00:00:44] The Mona Lisa of e-commerce.

[00:06:27] Building and activating audience engagement.

[00:08:01] Negative customer acquisition cost.

[00:11:57] Expanding margin over time.

[00:16:22] Customer engagement strategies.

[00:19:33] Brandformance.

[00:20:25] Long-term return on investments.

[00:23:43] Understanding user behavior for growth.

[00:28:58] Memes and viral content.

[00:30:22] Leveraging Niche Viral Communities.

[00:36:00] The future of brand evolution.

[00:39:32] Creating peak brand moments.

[00:40:59] Culturally embedded behavioral spending.

[00:46:09] Winning with a valuable edge.

[00:47:39] Global labor leverage in business.

[00:50:33] Global market maturity.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Taylor Holiday⁠⁠⁠⁠ on Linkedin

👉 ⁠Jake Mayell⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠Yoann Pavy⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

See you next week!

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion.

Chapters 📌 

[00:00:00] Introduction

[00:00:50] App marketing and tracking insights.

[00:07:47] Music as part of daily life.

[00:09:00] Transitioning from full-time work.

[00:14:46] Transitioning from free to paid.

[00:18:29] Focusing on creative post 2021.

[00:22:34] Sneaky ways around data tracking.

[00:24:54] Privacy vs. Apple's intentions.

[00:29:12] App Tracking Transparency challenges.

[00:31:21] Spotify vs. Apple pricing.

[00:36:49] App installation to open drop rates.

[00:40:53] Optimizing app installation strategies.

[00:43:44] Facebook's aggregated event measurement optimization

[00:47:55] App acquisition campaign changes.

[00:49:32] Adapting to changing advertising strategies.

[00:55:48] UGC and advertising trends.

[00:59:25] AI-generated UGC ads.

[01:00:13] AI in content creation.

[01:04:22] Information overload and app campaigns.

🖇 Follow links 🖇

👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff. Chris is a fractional growth lead, ex Onto and Patch Plants. 🪴

Join us as we explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaigns.

Tune in for insightful discussions and real-life examples that showcase the changes happening right before our eyes.

Chapters 📌 

[00:00:00] Introduction

[00:03:24] We tried LinkedIn auto DMs

[00:09:48] Differentiation for businesses.

[00:13:46] Stories from Patch Plants.

[00:19:02] Personalised shopping experiences.

[00:24:03] Creative differentiation in performance marketing.

[00:27:09] Listening to customers.

[00:31:05] Ad effectiveness on TikTok.

[00:35:09] Implementing insights during customer interviews.

[00:39:28] A/B testing.

[00:44:33] Customer research through ads.

[00:48:00] Creative driving performance marketing.

[00:51:04] Crafting a compelling story.

[00:55:20] Understanding customer needs.

🖇 Useful links 🖇

👉 Chris on Linkedin: ⁠https://www.linkedin.com/in/chris-winterhoff/

👉 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠

👉 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yoannpavy/⁠

📺 Follow us on Youtube: ⁠https://www.youtube.com/@InGrowthWeTrust⁠

📧 Our weekly newsletter: ⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share with it with your network 🤝

See you next week!

In episode 9, I am speaking with Danielle Greco, Ex-Head of Content at Depop where we used to work together. Danielle is exceptional when it comes to creating content in order to build brands. I am glad we got to speak again since our Depop days and share with you her career so far and the content she put out in the world with her team. Please check out Danielle on Linkedin HERE. Also find me on Instagram @yoannpavy for more video content of this episode. Theme music is by @bae_kofi

In episode 6, I am speaking with @workinsocialtheysaid the IG meme account currently blowing up. That person wants to stay anonymous, I respect that. If you are into memes and you happen to work in Social Media, then this is 100% for you.    Check out the account on Instagram @workinsocialtheysaid Also find me on Instagram @yoannpavy for more video content of this episode. Theme music is by @bae_kofi

In this episode, I am speaking with Courtney a British Filmmaker about his career, his current projects and how marketing plays a role in it. You will learn about conceptualized thinking and how to express it in your creative ideas and work. Check out Courtney on Instagram @Allwhitenohype Also find me on Instagram @yoannpavy for more video content of this episode. Theme music is by @bae_kofi

In episode 3, I am speaking with Marisa Thomas, a brilliant marketer currently Head of Marketing at EVERPRESS, the made-to-order fashion marketplace. Marisa had an awesome career with roles at the New York Times and Bloom & Wild previously. We dive into her roles, her view on marketing today, leveraging the power of communities and some trends she is focusing on at the moment. Check out Marisa on Linkedin at Marisa Thomas Also, find me on Instagram @yoannpavy for more content of this episode. Theme music is by @bae_kofi

In episode 7, I am speaking with Mike Donoghue, Co-founder & CEO of Subtext. A platform that let you subscribe to your favorite creators, influencers, journalists via SMS. Think Only Fans, Patreon, Substack, Twitch but via text messages. It’s genius and right on time with the current rise in the Creator Economy, paid subscriptions and NFTs...

In episode 10, I am speaking with @Oldmanalan, the popular Instagram curator and community builder, also my personal style inspiration. Get behind the scene of his progress and stories since he started on IG to now working with Topps on rare baseball cards with some legends like artist Futura or Sean Wotherspoon, co-founder of Round Two. Please check out Alan on IG HERE. Also find me on Instagram @yoannpavy for more video content of this episode. Theme music is by @bae_kofi

In episode 8, I am speaking with Scott Wood, Head of SEO at Quidco and founder of Mapply, his side business now generating +£20K in monthly revenue. All I can say is...SEO is NOT dead and Scott is proof of that. We dive into what is SEO today compared to a few years ago. We also touch on his side business which is growing very nicely and what he learned along the way. Please check out the account Scott on Linkedin HERE and Mapply on Instagram @mapplyco Also find me on Instagram @yoannpavy for more video content of this episode. Theme music is by @bae_kofi

In this episode, I am speaking with Eli a college student from Colorado Boulder about his incredible journey on TikTok from a $500 bet with a friend to growing a 250k audience pretty quickly. We dive into his successful videos and what makes content go viral on the platform. Check out Eli on TikTok @ewistone Also find me on Instagram @yoannpavy for more video content of this episode. Who knows I might start my TikTok channel too. Theme music is by @bae_kofi

In this episode of DMF, I am speaking with Benedith, a Digital Marketing strategist and celebrity content producer based in NYC.  We talk about her career in Marketing to date, working with celebs as well as her creative projects. I hope you enjoy it!

In this episode, we delved into content marketing, focusing on long-form written content with guest Araminta Robertson, a fintech specialist. We explored her insights on SEO and building a thriving fintech marketing community of over 2000 members on Slack. Listeners were also informed about a new interactive feature on Spotify allowing comments on episodes.

Tune in for more on content marketing, community building, and CRM strategies!

Chapters 📌 

[00:00:00] Intro

[00:00:31] Fintech marketing community growth.

[00:06:18] Podcasting challenges and strategies.

[00:09:08] Building relationships with listeners.

[00:13:26] Content distribution strategies.

[00:15:36] Niche Marketing Strategies.

[00:18:23] Content creation strategies.

[00:23:40] Content creation using AI.

[00:27:40] Summarizing webinars into articles.

[00:29:08] AI in podcast automation.

[00:34:03] Mega blogs versus targeted article.

[00:39:13] AI formality detector in writing.

[00:42:50] Educational vs. sales content.

[00:45:20] Comparison posts in content marketing.

[00:49:19] Comparison posts and sales strategies.

[00:51:51] Reddit vs. LinkedIn for B2B.

[00:56:55] Written content marketing strategies.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Araminta Robertson⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Linkedin

👉 ⁠⁠Jake Mayell⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠Yoann Pavy⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

See you next week!

In this episode, we kick off Series 2 of our podcast with a discussion on recent events and innovations in the tech and marketing world. We aim to keep our episodes slightly shorter this season, focusing on insightful discussions and occasional guest appearances.

This week is all about the new viral Linkedin AI sensation, Boardy.

Chapters 📌 

00:00:00 - Introduction and Series 2 Announcement
00:00:27 - Episode Format and Guest Strategy
00:01:01 - TikTok Ban Discussion
00:02:29 - Inauguration and Tech's Role
00:03:31 - Introduction to Boardy AI
00:04:09 - Boardy AI Experience and Features
00:06:04 - Boardy AI Growth Strategy
00:08:00 - Boardy AI's Viral Growth on LinkedIn
00:10:10 - Boardy AI's Personalized Campaign Misstep
00:12:00 - Potential Impact of Boardy AI's Misstep
00:13:32 - AI in Job Search and LinkedIn Integration
00:15:00 - Boardy AI's Business Model and Monetization
00:17:10 - Challenges of Maintaining Network Quality
00:18:22 - Comparison to Manual LinkedIn Networking
00:19:52 - Growing a Business Page on LinkedIn
00:21:47 - Innovation in AI and Voice Interaction
00:24:01 - Voice AI and Conversational AI
00:25:03 - Potential of AI in Podcasts
00:27:28 - Inspiration from The Matrix
00:29:00 - Conclusion and Call to Action

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠Jake Mayell⁠⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

This episode features a discussion with Cien, a seasoned growth product founder in fintech.

Cien shares insights on her experience at Zilch, a successful BNPL company, and her new startup ventures. The conversation delves into Cien's emphasis on automation and AI in business processes, as well as her transition to fractional growth advising. The host also touches on his job search as a marketer, exploring the possibilities of full-time roles versus freelance work.

Don't miss this insightful exchange between two professionals navigating the world of entrepreneurship and career transitions.

Chapters 📌 

[00:00:00] Introduction

[00:00:37] Entrepreneurial journey and automation.

[00:07:18] Bridging financial and AI literacy.

[00:13:32] Collaboration between marketing and product.

[00:19:26] Evolving roles in fintech.

[00:23:32] Building AI assistants.

[00:31:29] Taking every shot in life.

[00:32:56] Passion for Startup Founding.

[00:41:56] Adding value in marketing.

[00:43:37] Multiplying opportunities through connections.

🖇 Follow links 🖇

👉 Cien on Linkedin: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ciensolon/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

Carrie Rose is in the house ladies and gents! And she delivered!

In this episode, we chat with Carrie Rose, from Rise at Seven, about the fascinating world of digital PR and SEO. Carrie shares insights on TikTok SEO and how it can benefit content creators. She is known for her attention-grabbing strategies and understanding of how people search online.

Whether you're interested in SEO or content creation, there's plenty to learn from this conversation.

Tune in to gain valuable insights and discover new perspectives in the world of digital PR and SEO.

Chapters 📌 

[00:00:00] Introduction

[00:04:45] The social search angle.

[00:07:30] The shifting search behavior on TikTok.

[00:08:45] SEO and social platforms.

[00:12:26] TikTok algorithm optimization.

[00:15:53] TikTok search bar rankings.

[00:19:21] TikTok SEO and CTR.

[00:23:07] Generating demand for SEO.

[00:27:16] Building trust with Ecom size guides.

[00:31:29] The power of word of mouth.

[00:35:39] Brand guidelines and creativity.

[00:37:24] Grabbing attention with QR codes.

[00:43:10] "Sex toy" hair product campaign.

[00:45:36] Print vs Digital PR.

[00:50:09] Leveraging Local news.

[00:54:01] The most engaged topic.

[00:56:08] Squid Game and sneakers.

[01:00:38] PR frustrations and solutions.

🖇 Follow links 🖇

👉 Carrie on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/carrieroseballoch/

👉 Rise at Seven's website: ⁠https://riseatseven.com/⁠

👉 Jake on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we discuss the major announcement from OpenAI about ChatGPT-4o from Omnimodal. We reflect on how this advancement in AI will impacts our work and daily lives, recalling a comparison we made in a previous episode about AI becoming a companion like in Spike Jonze's film, HER. We express our amazement at the rapid progress of AI technology and its implications for the future.

Chapters 📌 

[00:00:00] Introduction

[00:05:31] Let's talk ChatGPT-4o.

[00:10:06] Live Translation Technology.

[00:11:23] Learning through AI advancements.

[00:18:00] AI website behavior monitoring.

[00:22:36] AI in customer service.

[00:26:30] Artificial Intelligence and Job Evolution.

[00:28:01] The future of AI in marketing.

[00:33:35] AI companion for elderly people.

[00:37:08] The future of AI.

[00:40:47] Listener feedback via DMs.

🖇 Follow links 🖇

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we speak with Priyanka and Shannon, co-founders of Volv, a media company and app that delivers AI-curated and summarized '9-second' articles.

We discuss their journey of creating the app and how they successfully pivoted their branding based on user feedback. The importance of reaching out to celebrities and not being afraid to cold approach potential partners is also highlighted.

We also touch on their experience as part of the Snapchat incubator group and meeting with Evan Spiegel. Lastly, we announce the upcoming release of podcast merchandise and a giveaway for our listeners.

Chapters 📌 

[00:00:00] Introduction

[00:01:11] The importance of speaking to your users.

[00:05:37] Cold emailing celebrities.

[00:12:49] Average number of swipes on Volv.

[00:14:36] Short-form vs. long-form content.

[00:19:09] Gen Z's desire for neutrality.

[00:24:46] Growth via YouTube tech bloggers.

[00:27:16] Referral program and user acquisition.

[00:32:38] Understanding target audience better.

[00:37:37] Different cohorts using the product.

[00:39:15] Indie Hackers newsletter partnership.

[00:43:07] Podcasts as effective marketing.

[00:50:11] Capturing data for user recommendations.

[00:55:12] Cold approaching and networking.

[00:57:26] Interesting interview techniques.

🖇 Follow links 🖇

👉 Priyanka on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/priyanka-vazirani/

👉 Shannon on Linkedin: https://www.linkedin.com/in/shannon-almeida/

👉 Volv's website: https://volvmedia.com/

👉 Jake on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

In this episode, we're talking about the launch of the new social app called ID by Amo. And why every growth marketer should pay attention right now!   🖇 Useful links 🖇 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️

Meet Tom Davies 👋, this guy not only worked at one or two but three really impressive UK-based Fintech consumer apps. Wise, Monzo, and now Yonder. Stop him! Once again, a massive thank you to those who listened to us 🎧. Our ask is simply that you 'smash' that follow button on Apple podcast or Spotify. Also, we launched our newsletter with unique content, please subscribe using the link below, comes out weekly on Wednesday 👇  https://ingrowthwetrust.beehiiv.com/s...   This podcast episode features a guest who has a strong background in marketing and a particular interest in community building. He shares his experiences working in different companies (Wise, Monzo, and Yonder) and discusses the marketing challenges he faced in each role. The conversation is informative and provides insights into the guest's views on community as a marketing strategy.   FIND US ON SOCIAL: Tom's Linkedin: https://www.linkedin.com/in/tomdavies91/ Jake's Twitter: https://twitter.com/jhmsocial Yoann's Twitter: https://twitter.com/yoannpavy IGWT Twitter: https://twitter.com/IGWT_pod IGWT TikTok: https://tiktok.com/@igwt_podcast   Topic timestamps 👇 0:00 Yoann shaved his beard for 1000 like on Linkedin. Lame. 1:15 First viral post on LinkedIn. 4:30 Marketing challenges at Monzo. 10:22 Community-led growth with early customers. 12:58 Abandoning preconceived notions of community. 16:02 Building community and authority. 18:00 Targeting tech-savvy users. 22:11 Maintaining community engagement. 25:36 Community programming in crypto. 27:18 Building customer support community. 30:52 Joining the founding member community. 34:51 Actual marketing growth strategy. 38:47 Transition from community effort. 42:02 Growth and marketing strategies. 43:22 Triggering terms and credit education. 47:15 The power of community. 51:12 Community and product integration. 54:23 The value of community. 57:48 Growth is everyone's responsibility. 1:02:41 TikTok video performance. 1:04:02 Podcast first edition stickers for our first 100 newsletter subs. Hurry up!   Related keywords: marketing, community-led growth, value, complicated world, noisy world, clear,transcript, podcast episode, intros, carriers, intro, past, work, community, Detroit,community, San Francisco, college, America, sport,marketing hire, company, financial services, product marketer, skill sets, hiring, managing, budget, growth, community strategy, Monzo, forum, early adopters, paid products, balance, specific ways, mass adoption, budgeting, Monzo super user, average person, expectations,community strategy, grow, Honest CEO, community, format,succeed, incentivize, user research, Facebook ad testing, UGC videos,community, questions, authority, trust, platform,lucky, tools, Slack, niche type of person, supporting startups,Slack, active, optimize, platform, engagement,feedback, community, conversation, channels, empathy,engaging, program, organic content, discussion points, entire company,sleep, problem, shift, customers, name, on boarded, friends, referrals, interests, founders, CEO, CRO, CTO, resourcing, empathy, card problem, strategy, community, product, engaged, experience, negativity, apathy, Wise, Monzo, card, mail, unbox, emotional connection, payment devices, yonder card, marketing channel, effort, box, booklet, membership,card, email, founding member community, feedback, team, private events, awards, giveaways, conversion rate, optimizing, join, trickling in, mates, exciting time, reinforce, use my card, first package delivered, emotional excitement, acquisition strategy, batches, launched, team, goal, viral, product time, million customers, onboarding, nightmare,sign up, product, test, card works, mates, launched, tested, painful, invited, friend, experience, feedback, channel, use cases, edge cases, cards, work, effectively, customers, onboarding, user experience, perfect, designing, PR campaign, fundraising announcement, wait list, cherry pick, refer a friend, disaster, built, marketing growth

In this episode, we're covering 5 marketing tactics any brand can use to grab attention and stand out online without spending any money.   🖇 Useful links 🖇 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️

Episode 4 is here baby 🎉 It's the first time we receive a guest, and what a guest. Imi Read, Head of Product Marketing at Onin. There are a ton of golden nuggets in this episode, we discuss how to launch a product (Onin), find product market fit, and the importance of distribution.  Imi also talks about her career in marketing and specifically her experience working for a marketplace called Contact. They discuss the challenges of finding supply for Contact's niche marketplace and the dynamics of marketplaces in general.   Such a pleasure to jam with! Hope you enjoy listening to it.   ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free.   https://ingrowthwetrust.beehiiv.com/subscribe   FIND US ON SOCIAL: Jake's Linkedin: https://www.linkedin.com/in/jakemayell/ Yoann's Linkedin: https://www.linkedin.com/in/yoannpavy/ Yoann's Twitter: https://twitter.com/yoannpavy TikTok: https://tiktok.com/@ingrowthwetrust   Timestamps for you lazy people 👇 0:00 Intro 6:45 Modern calendars not working. 7:32 Planning events in messaging apps. 11:28 Product value over marketing. 15:03 Reducing friction for viral growth. 19:11 User experience and research. 23:24 Launching your product and App Store Ads. 25:21 App Store Ads for Scalability. 29:30 TikTok marketing strategies. 33:23 Testing different app copies. 36:07 Product marketing challenges. 40:00 Balancing Product and Distribution. 44:23 Measuring product virality. 47:38 The impact of metrics. 51:02 Building a waitlist. 54:27 Iterating on product development. 58:26 Monetization strategies. 1:02:23 Mood tracking app. 1:05:42 Freemium vs paid products. 1:08:49 Content creation and engagement.   If you liked this episode, follow the pod on Spotify/Apple and leave us a 5 ⭐️ review.   Peace out ✌️ Jake & Yoann   Keywords: Marketing, value, noisy world, guest, marketplace.,models, marketplace, Uber, challenges, marketing,brand, partnerships, performance marketing, product marketing, Onin,CRM, churn, product market fit, positive churn, jobs to be done.,products, growth loops, value, marketing, push notifications,creating an event, shareable, link sharing, viral loop, switching costs.,app, keyboard extension, calendars, platform, marketing,research, panel groups, product, value, feedback,keyboard extension, UX, surveys, app store ads, product market fit,growth levers, metrics, launch, data, App Store ads,conversion rates, scheduling app, TikTok ads, UGC content, influencer-led advertising,TikTok, social media, video content, product promotion, viral videos.,rapid creative testing framework, testing, growth phase, messaging, product market fit,granular messaging, hook, advertising fundamentals, rapid testing, narrow targeting,product, distribution, messaging, branding, keyboard,app, links, distribution, product market fit, balance,product market fit, retention, k factor, growth engine, virality,K factor, metrics, dashboard, competition, TikTok.,work, metrics, performance marketing, anxiety, minimum viable product,calendars, waitlists, public app, feedback, next feature fallacy,launch, market, pivot, vision, app development,distribution, keyboard extension, feedback, iteration, monetization,monetization, focus, product, payments, paywall,tools, app, mood tracking, growth hacker, honesty,freemium model, capped features, growth, funnel, referral rate,mug, connoisseur, videos, views, test

In this episode, we jammed with Oscar Mackenzie, Head of Marketing at the fintech app, Shares. Previously Social Media Lead at Cleo, Oscar knows a thing or two about community building and engaging content on social.    You'll learn about 📚 0:00 Intro. 1:37 Building community in fintech. 4:05 Revolution in investing tools. 8:33 Social media strategies in FinTech. 11:20 The leveled playing field. 15:11 Mini documentaries about companies. 18:28 Compound interest and investing. 21:38 Content strategy and business impact. 24:06 Tips for content strategy on TikTok. 28:30 Articulating community at Shares. 33:03 Community as a growth strategy. 39:26 Building a cult-like community. 43:20 Brand value in fintech. 46:14 Future trend: The CEO is the content. 49:00 Building a three-dimensional community.   🖇 Useful links 🖇 🔔 Oscar on Linkedin: https://www.linkedin.com/in/oscarmackenzie/ 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️

In this episode, the hosts explore the challenges of marketing, the potential of AI to solve problems like loneliness, and the humor of strategies to make listeners fall asleep during the show. They reflect on the ways in which AI could revolutionize daily life, including managing emails, optimising daily routines, and even providing companionship.   It's only episode 2 and looks like we already reach the Top 20 marketing podcasts in the UK on Apple. BIG UP to everyone supporting us, share it with a friend or a marketing colleague to help us further ❤️    ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free.   https://ingrowthwetrust.beehiiv.com/subscribe   Timestamps for you lazy people👇  3:24 Fixing loneliness with AI. 6:02 AI as life management. 8:24 AI as human-like assistants. 12:22 AI regulation concerns. 16:33 Automated Marketing and AI. 20:08 Future of marketing with AI. 24:56 Senior marketers in transition. 29:41 Hiring for Relevant Experience. 33:05 Marketing Progression through Curiosity. 38:00 WhatsApp Marketing for Podcasts. 42:00 Building communities for brands. 48:23 The resurgence of newsletters. 49:39 Direct-to-Consumer Adult Content   If you liked this episode, follow the pod on Spotify/Apple and leave us a 5 ⭐️ review. You can also subscribe to our Youtube channel, and watch us if you prefer: Use this link: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1   Peace out ✌️  Jake & Yoann   Keywords marketing, value, podcast, UK, behind the scenes, digital, career, affiliate, marketing, scams, client-side startup, Niveroo, pitch deliver, glow, Park Box, CMO, marketing, podcast, growth.,podcast, tech, business, marketing, interview, podcast, automation, AI, listens, personalization, Facebook, likes, reach, engineering, excel spreadsheets., Facebook, career, interview, gaming, advertising, client management, account management, brands, Facebook ads, podcast growth, video, YouTube, review, five stars, subscribe

This week we chat everything about TikTok with Jide Maduako, CEO of Yoke Network, TEDx Speaker, and 5+ years building the creator economy. You don't want to miss this one! 🎧 Are you curious about how to grow your TikTok following? Tune in to this episode where we share valuable insights and strategies. I'm thrilled to announce our latest podcast episode that dives deep into the world of TikTok. We had an amazing discussion with a special guest who shared some incredible insights and advice.   🖇 Useful links 🖇 💡 Jide's Linkedin: https://www.linkedin.com/in/jide-maduako-7832a3b5/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 2:21 TikTok as a channel. 6:46 Brands chasing trends on TikTok. 10:23 TikTok shop and e-commerce. 13:42 Live shopping with AI and creators. 15:53 QVC and Live shopping comeback. 20:02 Live streaming trends on TikTok. 26:11 Legal constraints and marketing preferences. 27:55 The frontier between paid and organic on TikTok. 32:20 Working with creators on Spark Ads. 36:19 Influence in music and culture. 41:20 Podcasts and reputation growth. 45:01 Live streaming bike rides. 47:37 The power of audio. 52:04 Convergence of business, culture, sport.   🔑 Related keywords 🔑 transcript, podcast episode, marketing, value, complicated world,transcript, podcast episode, intro, co-founders, CEO,brands, accepting, content, brand guidelines, platforms,advertisers, case study, forward thinking, TikTok, subcultures,vendor, creator, commission, stock, SKUs, advertising, scale, viral, margins, advertising, authentic, TikTok, conversion platform, Meta, perception, trackable, shop, live, products, sell, AI, virtual person, live shopping, monetize, creators, live studio farms, real people, fake sneakers, Yeezys, Jordan, low price,live shopping, app, Pokemon cards, live being used by brands, engagement,KPI, live, conversion, audience, engagement,drinks brand, ice melting, gamify, product, live accountability sessions,TikTok, adoption, creators, UGC, market cycle,biggest investors, legally constrained, preference, consulting, one size fits all, Spark Ads, TikTok, whitelisting, brand partnership, good content, paid and organic, starting point, success, visual, structure, audio, hook, relay information, get ready with me, day in the life, point of view, education facts video,audio, advertisers, targeting, audience, pacing,TikTok, recording artist, music, ad, profile,focus, creating bodies of work, best music, timeless, gimmicks,recession proof, personal brand, content creation, advice, podcast,documenting, reputation, interacting, LinkedIn, TikTok,YouTube quality camera, videos on YouTube, level of listens, expensive shit, TikTok streams,conscience, show notes, funny, subliminal messaging, Lenny's podcast, inspired, strategy, power of audio, copywriting, storyteller, TED Talk, climbing Everest, message, Nepal, articulate,proudest moment, mum, auntie, impactful words, TED talk,transcript, podcast episode, Red Bull, sport, music,disrupting, industry, linear, thinking, refreshing

🎙️ Exciting news! We just released a new episode of our podcast and it's packed with amazing insights on growth strategies! 🌱 In this episode, we discuss what worked, what's in progress, and what didn't work in our journey. From experiments to features, we cover it all! 💡 But that's not all! We also share a cool quote from one of our biggest supporters, Peter, who's a triathlon runner. He loves our podcast so much that he has to stop during his runs to take notes! 🏃‍♂️📝   🖇 Useful links 🖇 📧 Our newsletter with even more exclusive growth content: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro. 2:27 Growing the podcast. 5:37 Average daily listens. 9:00 Buying followers for Spotify. 13:21 Consistently posting with dedication. 18:26 Auto DM your LinkedIn audience. 21:48 Building a community. 25:11 LinkedIn's impact on podcast growth. 26:56 App Store hack. 32:04 Facebook ads for podcasts. 37:01 Cold emailing for podcast growth. 41:18 Reddit as a traffic source. 43:13 The power of newsletters. 46:12 Interrupting someone's run for notes.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,transcript, podcast episode, views, YouTube, count, countries, listeners, China, Apple, Spotify, platforms, Google Podcasts, Alexa, Amazon, unknowns, embedded, websites, Podlink, sharing, stats, growth, marketing, downloads, day, episodes, average, listens, retention, commitment.,transcript, podcast episode, listening, day, world,podcasts, listeners, followers, Apple, Spotify,fail, tested, money, growth, habit,editing, microphone, LinkedIn, auto DMs, response rate,recommendation, tools, LinkedIn audience, content, networks,QR code, Slack, LinkedIn, community, organically posting,posting, guests, links, photos, clips,podcast, starting, social media, organic, Apple Store hack,podcast, marketing, organically, ranking, trust factors,magic, revenue, sponsors, tracking link, low budgets,podcast, show notes, work, cold emailing, podcast SEO,targeted list, people interested, podcast, Reddit comments, tactic,marketing growth, channel, members, small, posted,newsletters, value, niche, podcast, experiments,friend, podcast, quote, triathlon runner, training, stickers, newsletter, address, limited edition, Growth Retrust speakers, printed, takeaways, insights, YouTube, growth, inspirational, ideas, downloads, tactical, follow, review, comment, next week, bye

What's up this week 👀 In this episode, we chatted with Kat Wendelstadt, a go-to-market expert who scaled 4 companies to a cumulative valuation of $1B. Kat shares her experience working at Nokia (big throwback moment), Microsoft, and a few healthcare companies in her career.  Overall, the episode provides valuable insights into go-to-market strategies and personal journeys working remotely.   You'll learn about 🔑 0:00 Intro. 3:26 Why podcast platform's discovery is awful. 12:45 Living and working in Brazil. 16:47 The beautiful Windows phone. 19:14 The adjacent user theory. 24:21 Breaking down hierarchical barriers. 28:51 Managing remote work challenges. 31:29 Remote hiring challenges. 35:40 Firing someone and lessons learned. 41:18 Focusing on key audiences. 44:07 Common business struggles and solutions. 50:26 B2B product complexity. 52:07 Mums as core users in healthcare. 54:44 Forecasting and increasing conversion rates. 59:35 Pitch deck frustrations.   🖇 Useful links 🖇 🔔 Follow Kat on Linkedin: https://www.linkedin.com/in/kat-wendelstadt-a662ab2/https://www.linkedin.com/in/kat-wendelstadt-a662ab2/ 🔔 Follow Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Follow Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Sub to our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us: If you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️

In this episode, we spoke with Edward Sturm, one of the most interesting growth hacker and viral marketing content maker out there. From going viral on TikTok or Instagram, how to edit your content, to day-trading attention.   You'll learn about 📚 0:00 Intro. 1:55 Early viral video producer. 4:20 Play to earn in gaming. 8:05 How to go viral on Instagram. 11:37 IG growth struggles. 15:37 Reusing viral TikTok videos. 20:13 Addiction to fame and validation. 22:12 Building in public on TikTok. 26:05 Monetizing audience through courses. 30:08 How to do videos daily. 33:10 Starting a TikTok workflow. 38:07 Making videos in under a minute. 41:09 Putting out content every day. 44:37 Editing using Descript. 48:33 Finding the best hooks. 52:10 Posting more videos on TikTok. 56:22 Cracking the podcast game.   🖇 Useful links 🖇 🔔 Edward's website: https://edwardsturm.com/ 🔔 Edward on TikTok: https://www.tiktok.com/@build_in_public 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️ 📌 Related keywords marketing, value, complicated world, noisy world, clear,blog, authoritative, fake editor, queries, hot publication, agencies, companies, articles, dumb 20, crypto, New York City Nightlife, founding member, Ethereum, easy in, meetup, blockchain, video game, play to earn, World of Ether, Axie Infinity, landing page, CSS, $3 billion project, successful, best blockchain game, podcast, traveling, Barcelona, TikTok, hack, podcasts, guest, exclusive, Soho House, corner bars, cover fee, AIpodcastmatcher.com,TikTok, backlinks, domain authority, podcast, viral,TikTok, videos, SEO benefits, platforms, search engine,months, traction, viral video, views, followers,viral, TikTok, IG, affiliate video, reusevideo.com,viral video, discover section, real section, audience compounds, famous,flex, backlinks, podcasts, famous, validation,Silicon Valley, video, TikTok, marketing growth, building public,building, product, distribution, consultant, attention,trick, shortcut, process, growth hacks, videos,videos, Mr. Beast, YouTuber, early content, inspire,editing, computer, TikTok app, iPhone 8, 2023, burning, hot, workflow, process, shoot, front facing camera, video, record, captions, music, fastest, easiest way, start, videos, TikToks, week, six, seven, off the cuff, 10 minutes, lazy, excuse, missing a day, Barcelona, Warsaw, texts, throwing up, stomach virus, food poisoning, paranoid, hotel, first two days,stomach virus, TikTok, video, inspiring entrepreneur message, podcast,video, cafe, Poland, personal brand, quality score,grind, rest, Descript, video, TikTok,Descript, podcast, editing, AI, software engineer,podcast, knowledge, license, TikTok, Descript,transcript, podcast episode, TikToks, viral, views,TikTok, AI influencer, posting, podcast, analytics,ego boosting, dopamine, TikTok, analytics, podcast

🎙️ New Episode Alert! 🎙️ Hey everyone! We're thrilled to announce that we just dropped a brand new episode of our podcast, and trust me, you don't want to miss this one! 🚀 In this episode, we dive deep into the world of marketing and growth strategies with Rosie Hoggmascall, a growth consultant, ex-Growth Product Lead at Peanut, and member of Women in Tech and GrowthMentor.  We've got some amazing takeaways that will leave you feeling inspired and ready to tackle your own marketing challenges head-on. 💪   🖇 Useful links 🖇 💡 Rosie's Linkedin: https://www.linkedin.com/in/rosie-hoggmascall/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 1:25 A new marketing podcast wave. 7:01 In-depth content on Medium. 9:10 Making money on Medium. 14:33 Freelancing vs. in-house work. 15:20 B2C subscription app growth. 19:20 Retention and activation metrics. 22:27 Growing through referrals and value. 26:26 User research methods. 30:39 Post user persona world. 33:09 Dynamic emails and gamification. 40:01 Retention and improving numbers. 43:34 Checkout upsells and monetization. 46:29 Pricing strategies and research. 50:08 Mentors and mentoring. 53:06 Imposter syndrome and mentoring.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,LinkedIn, Medium, Daphne, Steve Young, app masters,articles, UX collective, Medium, boosted, top pick,money, writer, payment scheme, medium subscription, subscribers,preference, UX, environment, freelance, clients,interview, sugar coating, metrics, vision, culture,transcript, podcast episode, company, growing, product market fit,questions, retention, metrics, qualitative, quantitative,segmenting retention, market, interest, onboarding, age,acquisition channel, low acquisition costs, book, scalable, high growth rate,customer personas, diversity and inclusion, visual aspect, summarizing, frameworks,personas, traditional marketing, customer, attributes, diverse,data, retaining, country, sleep, mindfulness,embedded user questions, email, window, allergic to wasps, funny story, stung, Michelin man, ambulances on strike, Netflix, enormous arm, EpiPen, max amount, venom, immune, Marvel character, superpower, anaphylactic shock, throat closing, heart problems, Asian hornets, scary, huge, film, Netflix, Southeast Asia, enormous,growth models, forecasting, DIY, template, budget, Miro board, FigJam, retention, visual tool, levers,lever, scale, paid acquisition, click through rate, conversion rate,pricing, conversion rates, monetize, ad creative, checkout upsells,pricing, mistake, survey, questions, customers,mentors, growth, marketing, product, revenue,chatting, recurring, products, performance marketing, analytics,imposter syndrome, mentoring, expert, mentors.

If you're like Jake and I, focused on Paid acquisition channels and SEO always came last. It's hard to build up expertise on the subject in that context.  This is why this week we're joined by Andrew Holland, Director of SEO at JBH. Andrew is an expert in the field, so just like us, you're going to learn A LOT about SEO!   3 takeaways from this episode: 1️⃣ The Power of a Great Website: Andrew emphasized the importance of creating a website that people genuinely enjoy and spend time on. He believes that the ability to have an incredible website is far more powerful than simply ranking high on search engines. 💻 2️⃣ Mental Availability: Andrew highlighted the concept of mental availability, which is achieved when people remember your website and think about it even when they're not actively engaging with it. 🤔 3️⃣ Enjoying the Marketing Game: Andrew's outlook on life is to enjoy the marketing game and not compare yourself to others. He encourages marketers to embrace the challenges and changes that come their way, especially in the aftermath of the COVID-19 pandemic. 🌈 If you're ready to dive into the world of SEO and gain valuable tips and strategies from a seasoned expert, make sure to tune in to our latest episode. Happy listening! 🎧✨   🖇 Useful links 🖇 💡 Andrew's Linkedin: https://www.linkedin.com/in/andrew-holland-seo/ 💡 Andrew's Website: https://jbh.co.uk/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 1:53 Introducing ourselves briefly. 7:10 SEO for growth when I was at Depop. 10:26 Web indexing. 14:53 SEO for startup growth. 18:43 Learning experiences in SEO. 21:30 SEO struggles. 24:30 Leadership in marketing. 28:13 Obsession with ROI in marketing. 31:14 Digital PR and backlinks. 34:06 What is Digital PR? 37:30 Unique SEO strategies. 43:24 SEO agencies and rankings. 44:29 The power of website content. 49:39 SEO skills saving businesses. 53:50 Listening to brand chatter. 55:43 Career transition from 17 years police officer. 59:08 The future of SEO. 1:03:45 Impressive 43k followers on LinkedIn. 1:05:33 It's a long game. 1:10:01 Nude's ranking on Google (NSFW).   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, remember, company, clear, ready, period, summer, kids, school, September, downloads, aggressive, new people, brand new podcast, accelerate, Christmas, introduce, names, Guatemala, growth, agency side, client side, paid media, Net-a-Porter, startups, successful, failed, acquired, sold, Hex, products, founders, consulting work, mentoring, Johan, French guy, London, CMO, FinTech app, NUDE,buyers, deposits, growth teams, apps, Deliveroo, Deepop, IPO, acquired, Etsy, Facebook ads agency, podcast, intro, LinkedIn, growth marketers, SEO, agency, backstory, followers, books, traditional SEO practices, Google, website, shoehorn SEO, deep dive, weakest tool, learning experience, stupid, channel, case studies, startups, outliers,SEO, startups, UGC content, marketplace, Deepop,Bump, streetwear marketplace, app only, web experience, revenue driving,founders, long term ism, decision tree, SEO, pound in, pound out, 12 months, generation of content, resource time, AI, humanize, tweak, conversion rate, traffic, article, optimizing, deprioritized, money drying up, liquidity, investors, transactional marketing, startup, Andrew, SEO, head of growth, deal, HR software, remote workers, global teams, contracts, fast growth, 300 million AR, three years,fastest growth, B2B SaaS, SEO, content, search intent,SEO, generalist marketers, weak spot, startup, business,marketing works, understanding, ROI, sales, mental availability, shiny object syndrome, SEO struggles, budget, changing, massive SAS traffic success, relevance, brand, leadership, traffic, rankings, meaningful traffic, single measure of marketing effectiveness, SEO reporting call, spreadsheet, business owner,algorithm, strong leadership, marketplace, metrics, SEO,SEO campaigns, marketing, real busines

Excuse the 1-day delay but we're here! This time with Steve P. Young, in the flesh. Steve is the founder of App Masters, which he founded 13 years ago! He's basically reached "God level" in the app marketing game. His YouTube channel is also the biggest one for App marketing, link below. We're so happy he blessed us with his time, so we could geek around the world of apps for an hour.  Looking to stay sharp and learn from industry experts? Our podcast is the perfect place to do just that. Join us as we extract the best information and insights from our guests.   🖇 Useful links 🖇 ✅ Steve's Linkedin: https://www.linkedin.com/in/stevepyoung/ 📺 Steve's Youtube: https://www.youtube.com/@AppMasters 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Late-night podcast recording. 5:41 Starting a podcast about apps. 10:38 The misconception about ASO. 11:52 Riches are in the niches. 15:43 Bootstrap vs VC-backed. 19:11 How to find a niche app category. 22:30 Niche keyword search traffic strategies. 25:57 Monetization strategies for app developers. 29:15 Hard paywall or nah. 32:07 Push notification tactics. 39:10 AI-powered dating assistants. 42:34 Keyword ranking. 49:35 Making money with ASO. 53:01 Monetizing of Yoann's game, Z-END. 58:59 Kids saying "ums".   🔑 Related keywords 🔑 podcast, transcript, episode, viral, tweet,podcast episode, transcript, keywords, move on, painful, spend time, tweet, eye upon, content, counteract, sad, manually send, Loom video, three days, daily limit, few hundred messages, one guy, issue, optimizing, convert, checkout, conversion, DTC, drive customers, cheapest traffic, stupid, good conversions, global, Steve, start, summary, app space, 2011, making apps, code, marketing, startup, San Francisco, podcast, app-related, F it, heroes, full-time business, interviewing, co-founder, Shazam, CEO, friends, Chris Barton,podcast, audience, marketing help, corporate job, ad marketing agency, ASO, UA, monetization, YouTube, pandemic, friends, Deep Up, ASO, ASA, expert, Promotion Summit, London, keynote, tweet, meet,app world, app creation, monetization, ASO, funnel,saturation, apps, niche, meditation, breathing exercises,narrow it down, bootstrap, VC, economy, entrepreneurial,podcast, learn, sharp, perspective, guest,SensorTower, apps, conversion rate, weather app, mental health space,app, number one, strategies, niche, keyword search traffic,Apple search ads, keywords, metadata, monetization, niche,paywall, app, free, downloads, retention,data, paywall, app, revenues, features,paywall, push notification, bootstrap, subscription revenue, VC,blow up, growth, retention, paywalls, conversion rate,paywall, revenues, boost, trial activation, LTV,seduce, chat up lines, TikTok, AI, app ecosystem,business decision, Stripe, app store connect revenues, ASO, keyword ranking,affiliate link, customers, sleep and meditation, rankings, mitigate risk,ASO games, bootstrapped, keyword research, low difficulty, web refer,transcript, podcast episode, apps, ASO, keyword,Corona, JavaScript, Lua, template, developer,monetize, users, content, YouTube channel, consistency,transcript, podcast, episode, live, edit,great advice, Steve, welcome, guys, thank you, day, part two, anytime, awesome, peace

Join us for a special two-part episode this week 🎙️ Part 2 will drop this Thursday.  In this episode, we had an amazing chat with Aaron Nosbisch, who has recently launched a direct-to-consumer drinks brand called Brez with the also famous Nick Shackelford. 🍹 What makes Brez unique is that it is a THC infused beverage, so instead of getting drunk, you can enjoy a Brez and get a little bit high. 🌿 You can catch the first part now, and stay tuned for the second part coming soon. As always, we appreciate your support and feedback. Let us know what you think about this episode, and if you have any suggestions for future topics or guests, feel free to reach out. Enjoy listening! 🎧✨   🖇 Useful links 🖇 💡 Aaron's Linkedin: https://www.linkedin.com/in/aaronnosbisch/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 2:08 Astrology and advertising. 9:58 How to scale THC-infused products? 12:07 Different types of high. 15:12 Hemp-derived CBD laws. 19:17 Brilliant branding job. 23:15 Drug kingpins in advertising. 24:20 Defensibility in advertising. 29:34 The future of advertising. End of part 1.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,content, tourist season, gathering communities, horoscopes, copywriting,restrictions, gambling clients, Betfair, case studies, hyper-specific, creative, sales team, niche, gambling performance media, casinos, New Jersey, online gambling, online casino, campaigns, performance, report, attribution numbers, conversions, signups, funded accounts, ad, 17th episode, leaders, growth, marketing, startups, product, Aaron, drinks bar, direct to consumer, brand, breeze, THC infused beverage.,beer, drunk, breeze, high, agency, Lucid Media, marketing, THC, CBD, psychedelic brands, difficulties, sex toy industry, adult industries, advertising, scale, product, terms of service, Facebook, Instagram, Twitter, ads, insightful discussion, world, England, Europe, Amsterdam, dollhouse, Florida, summers, home, cannabis, psychedelic drink, business trip, overview, elevator pitch, Aaron Auschwitz, e-commerce, MySpace, Big Cartel, endorsements, sponsorships, influencer marketing, B2C, D2C, Monk, portable aromatherapy diffuser, nicotine, tobacco, vaporizer, essential oils, blends, advertise, shut down, letter, Zuckerberg, e-cigarette, innovation,advertising, ad account, non-vaporizer, scaled, $50 million, fastest growing companies, co-owned, Ruby Roy King, startups, agency, Lucid, cannabis, CBD, hemp, Facebook, Instagram, compliantly, largest cannabis social advertising company, Breeze, microdose-infused, cannabis, mushrooms, beverage, federally legal, America, THC, mushroom aspect, lion's mane, sci fi, high, smoking, joint, space cake, edible, gummy, THC, shoot up, fall down, mind, pleasant experience, smoking, heavy, sedated, body buzz, panic attacks, beginners, overwhelming experience, dose properly, Breeze, micro-dosed, dosage.,small cans, milligrams, big cans, nano emulsified, acoustic technology, absorb, minutes, mouth, cheeks, throat, lining, body, feeling, dosage, clear, flowy, edible, spiked up, high feeling, onset, smoking, aggressive, alcohol, bad drug, rotting fruit, rotting vegetable, delirious, intoxication, harmful things, breeze, camaraderie, group activity, feeling good, toxic, hangover, UK, Amsterdam, laws, Sensi seeds, Spain, Portugal, Germany, CBD laws, hemp derived THC breeze, legal, other countries, hemp derived CBD laws, below 0.3% THC, modeled, wrote into laws.,UK, Spain, Italy, France, cannabis,build, scale, D2C, negotiation power, distributors,transcript, podcast episode, keywords, scaling, Lucy, success, built, advertising agency, sector, regulated, competitive advantage, moat, risk, blue ocean, dominance, strategies, challenges, regulated space, policies, innovation, agency, people business, human suffering, maximizing human potential, conscious compounds, therapeutic compounds, net positive return, ad spend, c

Part 2 is here!  In this episode, we had an amazing chat with Aaron Nosbisch, who has recently launched a direct-to-consumer drinks brand called Brez with the incredible Nick Shackelford. 🍹 What makes Brez unique is that it is a THC-infused beverage, so instead of getting drunk, you can enjoy a Brez and get a little bit high. 🌿 You can catch the second part now. As always, we appreciate your support and feedback. Let us know what you think about this episode, and if you have any suggestions for future topics or guests, feel free to reach out. Happy listening! 🎧✨   🖇 Useful links 🖇 💡 Aaron's Linkedin: https://www.linkedin.com/in/aaronnosbisch/ 🍹 BREZ's website: https://www.drinkbrez.com/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Meta advertising and Jedi-level dumbness. 6:21 The lost art of advertising. 7:46 Relevant ads and technology. 11:05 Over-regulation in the cannabis industry. 14:20 Psychedelics and societal control. 18:25 Gateway to heal trauma. 23:08 AI-guided LSD trips. 26:08 Mind-altering substances. 29:18 Focus on the growth side. End of part 2.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,content, tourist season, gathering communities, horoscopes, copywriting,restrictions, gambling clients, Betfair, case studies, hyper-specific, creative, sales team, niche, gambling performance media, casinos, New Jersey, online gambling, online casino, campaigns, performance, report, attribution numbers, conversions, signups, funded accounts, ad, 17th episode, leaders, growth, marketing, startups, product, Aaron, drinks bar, direct to consumer, brand, breeze, THC infused beverage.,beer, drunk, breeze, high, agency, Lucid Media, marketing, THC, CBD, psychedelic brands, difficulties, sex toy industry, adult industries, advertising, scale, product, terms of service, Facebook, Instagram, Twitter, ads, insightful discussion, world, England, Europe, Amsterdam, dollhouse, Florida, summers, home, cannabis, psychedelic drink, business trip, overview, elevator pitch, Aaron Auschwitz, e-commerce, MySpace, Big Cartel, endorsements, sponsorships, influencer marketing, B2C, D2C, Monk, portable aromatherapy diffuser, nicotine, tobacco, vaporizer, essential oils, blends, advertise, shut down, letter, Zuckerberg, e-cigarette, innovation,advertising, ad account, non-vaporizer, scaled, $50 million, fastest growing companies, co-owned, Ruby Roy King, startups, agency, Lucid, cannabis, CBD, hemp, Facebook, Instagram, compliantly, largest cannabis social advertising company, Breeze, microdose-infused, cannabis, mushrooms, beverage, federally legal, America, THC, mushroom aspect, lion's mane, sci fi, high, smoking, joint, space cake, edible, gummy, THC, shoot up, fall down, mind, pleasant experience, smoking, heavy, sedated, body buzz, panic attacks, beginners, overwhelming experience, dose properly, Breeze, micro-dosed, dosage.,small cans, milligrams, big cans, nano emulsified, acoustic technology, absorb, minutes, mouth, cheeks, throat, lining, body, feeling, dosage, clear, flowy, edible, spiked up, high feeling, onset, smoking, aggressive, alcohol, bad drug, rotting fruit, rotting vegetable, delirious, intoxication, harmful things, breeze, camaraderie, group activity, feeling good, toxic, hangover, UK, Amsterdam, laws, Sensi seeds, Spain, Portugal, Germany, CBD laws, hemp derived THC breeze, legal, other countries, hemp derived CBD laws, below 0.3% THC, modeled, wrote into laws.,UK, Spain, Italy, France, cannabis,build, scale, D2C, negotiation power, distributors,transcript, podcast episode, keywords, scaling, Lucy, success, built, advertising agency, sector, regulated, competitive advantage, moat, risk, blue ocean, dominance, strategies, challenges, regulated space, policies, innovation, agency, people business, human suffering, maximizing human potential, conscious compounds, therapeutic compounds, net positive return, ad spend, creatives, good for them,

What's up this week 👀 In this episode, we chatted with Tomasz (Tom) Abbott-Wieczorek, a digital marketer known for his deep expertise in Google Ads. Tom shares his experience working in-house with prominent brands like HUEL and Domino's but also how he transitioned into freelancing and being a digital nomad now (aka he lived in Portugal at some point...) Overall, the episode provides valuable insights into digital marketing and personal branding.   You'll learn about 🔑 0:00 Intro 1:48 Tomasz's background and career. 7:41 HUEL, people experimenting with meal replacements. 9:13 Huel's effective brand promotion. 14:08 Finding Google Ads untapped audiences. 17:11 Creative becoming more important on Adwords. 21:03 The future of voice search. 24:21 Trusting the machines in advertising. 28:16 Google's annoying ad sizes. 32:58 Discovery campaign and results. 36:12 Localization testing and target audience. 40:33 Subscribe in different languages. 44:24 His journey as a digital nomad. 49:09 Managing workflow and avoiding burnout. 55:25 Building a personal brand. 57:30 Tracking growth and new opportunities. 1:01:13 Upsides in documenting your career as it happens.   🖇 Useful links 🖇 🔔 Follow Tomasz on Linkedin: https://www.linkedin.com/in/tomaszaw/ 🔔 Follow Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Follow Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Sub to our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us: If you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️

Do you 'follow' the show yet? It's our secret agreement in exchange for some awesome growth marketing content. This week we're joined by Michael Lorenzos, marketing missionary, fintech, and e-commerce growth expert. He worked at Kurve, Manual, Bleach London, and now Silverbird to name a few. Here are 3 key takeaways from this episode: 1️⃣ The Power of Remote Work: Michael shares his insights on the benefits of getting your head down and focusing on tasks without distractions. Whether you're a software developer or in any other field, the ability to work remotely can be incredibly empowering. 2️⃣ The Importance of Collaboration: While remote work has its advantages, Michael also emphasizes the value of face-to-face collaboration.  3️⃣ The Journey of a T-Shaped Marketer: Michael takes us through his career progression and highlights the concept of being a T-shaped marketer.  These takeaways offer valuable insights for both seasoned marketers and up-and-coming professionals. So grab your headphones and tune in to this episode. Quick reminder, we launched our newsletter, subscribe using the link below, it comes out every Wednesday 👇  https://ingrowthwetrust.beehiiv.com/subscribe   🖇 Useful links 🖇 💡 Michael's Linkedin: https://www.linkedin.com/in/michaellorenzos/ 📧 Our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 A little beatboxing from Yoann 1:23 Converting Michael to podcasting. 7:00 Bleach parties and creativity. 10:45 Dark funnel and attribution. 14:32 Building a brand through performance marketing. 19:52 Constant fight to fix attribution. 23:15 Moving to B2B marketing. 28:07 Pre-qualifying before conversion events. 30:04 Shifting B2B marketing KPIs. 36:58 Career progression and growth. 40:17 Interacting with different departments. 47:19 Picking better business verticals. 50:43 Hybrid work model. 53:04 How deep we can go with guests? 53:17 A Barbie tee shirt   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,growth marketing, marketing background, Oren Bloomberg, Curve, remote work, Greece, Torrents Network, professional status, agency side, portfolio, de-risk, client side, manual, DTC space, team, George Palace, Deliveroo, performance, metric data driven mindset, Blitzle, product, data driven, performance marketing, retail first, scope, commercial metrics, Silverbird, pandemic, increase, bleach, hair,transcript, podcast episode, keywords, worker, dying my hair, performance marketing, COVID, creative things, standard performance marketing, hosting, bleach parties, celebrities, founders network, Georgia Zagier, investors, hair live on camera, Zoom link, creativity, dashboard, Google Analytics, brand, industry, product, bleach, clear, straight bleach, white blonde, hat, work, Zoom call, air loss, under attack, recover, manual, Jesus, miracle, church, LinkedIn, dark social, dark funnel, light funnels, brand activation, celebrity, marketing, data driven, performance driven, concept, recent, dark funnel, dark social, last year.,dark funnel, attribution, marketers, Mad Men era, advertising,FNCG world, metrics, startup, share of voice, digital platforms,day to day, playbook, execute, lean way, brand evolved,triple whale, operating system, margins, click attribution, iOS 14,Silverbird, PLG product, growth element, switching, holistic growth marketer,transcript, podcast episode, product led sales assist, marketing, growth team, sales team, client, application, compliance, viable customer, salesperson, metrics, intervention, pre qualification, conversion event, custom audience, first party data, questionnaire, laser focused, retargeting, offline customer uploads,marketers, education, platforms, offline conversions, analytics, usage, performance marketing, infrastructure, starting out, point, increased usage, B2B, marketing teams, MQLs, qualified leads, KPIs, pipeline created, pre-qualifying, volume, decisions, revenue, pipeline, MQL, ABM play, sales cycle, short

Fresh from another intense BFCM weekend, we're talking about transforming data into creative stories for your company. You might have seen Shopify and Stripe live ecom transaction "consumerism" websites. And it's now Spotify Wrapped 2023 season. Still, so few companies do it! We talk about why and how you can go about it.    🖇 Useful links 🖇 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️

Do you follow the pod? Go on, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Rob Domarkas, co-founder of Highrise and ex-Simba Sleep, Head of International Growth. Here are three key takeaways from this episode that I'm sure you'll find valuable: 1️⃣ Source data is key: We dive into the importance of using data and Jake's framework to map out value propositions. We even discuss the art of scraping reviews and using tools like Kraftful for valuable insights. 2️⃣ Keeping it real: We talk about how we're trying to make our podcast feel authentic and unscripted. 3️⃣ Reflecting on life's paths: In a more personal segment, we touch on the alternative paths we could have taken in our lives.  So, if you're ready to be inspired, motivated, and learn from the best in the industry, make sure to check out this episode 🎙️🔥   Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays 👇  Subscribe to the newsletter   🖇 Useful links 🖇 💡 Rob's Linkedin: https://www.linkedin.com/in/robertasdomarkas/ 🐦 Jake's Twitter: https://twitter.com/jhmsocial 🐦 Yoann's Twitter: https://twitter.com/yoannpavy 🐦 IGWT Twitter: https://twitter.com/IGWT_pod 🕺 IGWT TikTok: https://tiktok.com/@igwt_podcast 📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Topic timestamps 📌 0:00 My new Supreme top's got a horse on it.  1:22 Where are we with the Threads app? 4:31 Decentralization and audience migration. 9:36 The big opportunity 11:10 Who you are and what you're doing now. 15:30 Funnel optimization for small businesses. 17:11 The customer journey and affiliate marketing 21:03 Building value proposition based on customers. 23:14 The power of growing a small community. 27:29 Simba's culture and success. 31:10 Focusing on key marketing channels. 34:11 Lazy marketing going away. 39:03 Creative testing methodology. 41:47 Thoughtful production and testing. 44:10 Creative performance and clickbait. 48:28 Limited app ecosystem campaigns. 51:00 Creative copywriting techniques. 54:35 Using data for value props. 57:54 Splitting the cost of stamps.   Related keywords 🔑 marketing, value, complicated world, noisy world, clear,Twitter, tweets, conversations, safe space, right wing rants, content creator, influencer, profiles, Instagram, decentralized, open source, video game, walled garden, audience, email list, technology, migrate,network, audience, podcast, Guatemala, location,orchestrated, fight, release, Twitter, threads,conversation, seven, eight years later, back again, quick, two minutes, who you are, what you've done, what you're doing now, Rob, co-founders, high rise agency, UK, Simba, growth, expand internationally, luxury furniture space, pet food business, black hat, 17, 18, 19, dating offers, gambling offers, warrior forms, shifting W special offers, decent money, legit, getting a job, alternative path, private, public, gripe, startup, black hat, gray hat, witnessed, team, hacky stuff, growth numbers, specific, Simba,hack tactics, web, running ads, assumption, effective, throwing money, work with clients, States, lining pages, ads, copies, reverse engineer, funnels, accelerate things, modest brand, money's flowing, better communicating, better ads, better media, meetings, approved, winning funnel, poke around, affiliate offers, dating offer, throwing money, reverse engineer, find the offer, arbitrage, vanilla answer, flavor, jump in, talk of funnels, offers, bigger agencies, smaller agencies, dropshippers

In this episode, we spoke with Daniel James, founder and CEO of Flight Performance, part of Flight Story (famously founded by Steven Bartlett and Oliver Yonchev). Daniel talks about his incredible journey, moving to LA, growing his agency to being acquired by Flight Story. We also dive into growth marketing, paid ads, and influencer marketing.    Timestamps 📌  0:00 Intro 3:41 Growing a podcast audience. 7:45 The importance of consistency. 9:35 Spotify Wrapped 2023 for podcasters. 14:46 The level of inefficiency. 19:43 Growth as a true partner. 22:47 Finding talent for growth. 25:38 Connecting the dots for growth. 31:37 Crippling hangover on a Wednesday. 33:29 Creative strategy evolution. 38:09 Transitioning to an agency. 42:10 Challenging moments in business. 46:14 The importance of creative. 51:00 Brand and performance integration. 53:20 Organic social media resurgence. 57:26 Creators as mini agencies. 1:04:00 Brand guidelines hindering experimentation. 1:06:26 Non-specific customer profiles. 1:10:50 Personal brand and tattoos.   🖇 Useful links 🖇 🔔 Daniel James on Linkedin: https://www.linkedin.com/in/danieljamesgraham/ 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️   Related keywords: transcript, podcast episode, keywords, recovered, serotonin mood drink, founder and CEO, Flight Performance, Flight Story, Stephen Bartlett, Oliver Yonchev, performance marketing, agency, acquisition, state of play, marketing, West Coast, US, Black Friday, Cyber Monday, team, planning, good agency, subscriber, tips and tricks, views, grow,podcast, newsletter, content, studio, aspirations,podcast, media company, newsletter, aspiration, higher standard,LA, Flight Performance, growth agency, e-commerce brands, fashion,company, Turn, programmatic DMP, DSP, digital social agency, ad tech, programmatic, buy social, performance marketing, race to the bottom, brands, marketing, DR marketing, pro-marketing, US, San Francisco, LA, strategy, Toyota, Red Bull, Adidas, Kraft, Disney, digital, social, CTV, digital out of home media, green card, Mint, full-service performance marketing, inefficiency, performance teams, branded search, non-branded search, retargeting, Facebook, creative agencies, distribution, impact, acquisition retention, Fly Story, Steven, acquisition,Steve, Ol, Social Chain, Mint, performance agency,growth partner, growth challenge, solution, crossover, retainer, performance marketing agency, ads, growth engine, evolution, executional work, outsourced CMO, growth strategists, creative strategists, perspective, gears of growth, data points, benefit, working with agencies, in-house, better performance, different ways of thinking, insight, marketing ecosystem, pushback,agency, retainer, growth lead, insight, company, projects, important, challenges, talent, skill sets, profile, executional specialists, playbook, customization, nuance, brand, finding, hiring, growth strategists, training, rounded, channel, ceiling, meta paid media buyer, life cycle marketing, opportunity, positioning, CMO, exposure, data, roadmap, execution,influence, levers, paid, influencer, website,transcript, podcast, episode, clients, learnings,learning, in-house, agency, stuck, growth,brands, podcast, polls, video editing, strategic thinking, performance creative, copy testing, brand, website, creative strategy, persona development, influencers, creators, ad creative, landing page creative, content, variations, marketing world, famous, followers,creator, influencer marketing, partnership, whitelisting, agency,customer retention, client retention, hiring, scaling an agency, consulting, building, value, systems and processes, challenges, big

New mics, new cams, new level! We share our goals for the podcast and our strategy for interviewing guests. We talk about Twitch's recent Ad policy changes, Linkedin SSI score, and some TikTok SEO tips for your brainssss. Did you know that 90% of podcasts die after the third episode? But not this one! We are determined to keep improving and bringing you valuable insights and conversations. Listen to our latest episode and join us on this journey to the top 10% of podcasts. If you're interested in marketing, entrepreneurship, or just love a good chat, this podcast is for you. So, grab your headphones, hit play, and join the conversation. If you liked this episode, follow the pod on Spotify/Apple and leave us a 5 ⭐️ review. You can even tell us what you would like us to cover next using the poll thingy directly on Spotify 😜   ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free.   https://ingrowthwetrust.beehiiv.com/subscribe   You can also subscribe to our Youtube channel, and watch us if you prefer: Use this link: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1   Peace out ✌️  Yoann & Jake   Timestamps for you lazy people 👇  [00:00:00] Marketing in a noisy world. [00:04:48] Unknown podcast downloads. [00:08:08] LinkedIn's SSI Score. [00:12:18] Augmented reality technology. [00:15:50] Twitch policy changes. [00:19:58] Patreon's Discovery Strategy. [00:23:28] Creator's revenue on platforms. [00:26:47] Winning the lottery with tips. [00:30:52] Worldwide audience for content. [00:35:12] TikTok SEO strategy. [00:38:50] TikTok Creator Strategy. [00:44:07] Parenting humor: "Fuck them kids."   FIND US ON ONLINE: Jake's Linkedin: https://www.linkedin.com/in/jakemayell/ Yoann's Linkedin: https://www.linkedin.com/in/yoannpavy/ Yoann's Twitter: https://twitter.com/yoannpavy TikTok: https://tiktok.com/@ingrowthwetrust Watch on Youtube: https://www.youtube.com/@InGrowthWeTrust   Keywords: Marketing, value, podcast, statistics, downloads, Instagram, UK, US, Singapore, platform.,podcast, audio gear, continuity camera, LinkedIn, SSI score, LinkedIn, SSI, personal brand, buyers, AI, Airpods, Apple Vision Pro., AR, VR headset, Pokemon Go, Apple, glasses, VR, Twitch, policies, streamers, ads.,revenue, Twitch, control, streamers, discovery, Patreon, Twitch, discovery, streaming, content creator.,brand collabs, revenue, Twitch, platform, creators, Facebook ad optimization, YouTube, course, scam, clickbait, Twitch, exclusive content, emojis, donating, podcast., YouTube, audience, languages, TikTok ads, social media, social media, TikTok, SEO, keywords, content series, TikTok, Gen Z, SEO, influencer, Spark ads., money, knowledge, podcast guests, interview, preparation, explicit, cursing, Michael Jordan, kids, mantra.

Halloween is around the corner 🎃 so we've got a special episode for you! Yoann is launching a zombie game and you can all signup to the waiting list now! Link below👇🧟‍♂️ Also Mr Steve P Young decided to say "hi" as we were waiting for him originally. Excuse us, we had to improvise.  Steve will be back in a few weeks for his proper episode. Curious about our new game and how it ties into the concepts of virality and network effect? Tune in to our podcast episode to learn more! 🎮🌐🔥   🖇 Useful links 🖇 🧟‍♂️ Sign up for "Z-END" waiting list: https://www.z-end.world/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 2:43 Best practices for apps. 6:04 Apple podcast push notifications. 9:29 Keyword research with ChatGPT. 13:24 Back to analyzing CSV data. 18:01 Yoann's new game, Z-END. 22:46 The challenges of coding. 29:38 Virus reproduction rate. 32:05 Gamifying the points system. 35:45 Incentives for software engineers. 39:07 Growing an app rapidly with a waiting list. 43:32 Creating infection zones with stickers. 47:18 Blending online and offline with QR codes. 51:58 Virality is baked-in the gameplay. 55:25 Affiliate marketing and commissions. 59:02 Extra points for infecting new countries. 1:03:03 The concept of reverse network effects.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,professionalism, ideas, porcupine, podcast, push notification,podcast, learnings, testing, knowledge, SEO,GPT, web, chat GPT, keyword research, LinkedIn comments,read website, clicking links, beta feature, CSV, optimize account, performance marketing exec, scraping reviews, objections, competitors, imitation, game,planned, rescheduled, audio, invite, schedule, success, podcast, iPhone trick, central London, grind, game, secret, launching, app stores, virality, network effect, startup, brand, share, friends, valuable,transcript, podcast episode, France, software developer, zombie game, virality, COVID, infect, friends, Pokemon Go, real life games, website, iOS, Android app, start to finish, coding, marketing, channels, virality, product growth, coding part, website, app, AI, job, kids, podcast,video, YouTube, z-end.world, music, spooky,storytelling, website, email address, infected, virus,GPS, app, coordinates, data visualization, spread patterns,infection, 24 hours, streaks, rankings, QR code,developer community, incentive, engineer founder, bigger company, marketers,emotional family, brother, progress, viral, users,schools, growth hacky, notification, private account, universities,QR code, location, website, map, podcast,interesting, day off, sparkly gold QR code, bullshit things, waiting list, ads, TikTok, street interview, viral organically, zombie movies, Leicester Square, dressed up as a zombie, QR code in blood, guerrilla marketing ideas, brainstorm, live, launched, infected, waiting list,gorilla marketer, door to door, infecting, combo time, crazy behavior,affiliate link, cookie, commission, eBay, vintage bike,reality, people, infect, average, keen, why, Halloween, leaderboard, motivation, zombie, worldwide, QR code, novelty, interactive, gamers, kids, teenagers, audience, office, scarcity, rush, comfort zone, talk, bumble, crossed paths, extra points, infected, kilometer, new country, traveled,South Africa, India, Australia, US, South America,Uber, network effect, app, sign up, Google Play,flappy bird, game, easter egg, app, iPhone

Get in the pit with Cody Schneider builder of Swell AI and Drafthorse AI. In this episode we talk about a lot of things but particularly how to create digital mass on the internet, defy gravity, go from zero to one, and how AI can help you do just that. Cody is full of knowledge and his energy is very palpable. We will 100% do part 2. Enjoy!   ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free. https://ingrowthwetrust.beehiiv.com/s... FIND US ON SOCIAL: Cody's Twitter: https://twitter.com/codyschneiderxx Jake's Twitter: https://twitter.com/jhmsocial Yoann's Twitter: https://twitter.com/yoannpavy Twitter: https://twitter.com/IGWT_pod TikTok: https://tiktok.com/@igwt_podcast   Timestamps for you lazy people 👇 [00:00:00] Intro. [00:04:19] Cheap flight-hacking. [00:07:26] Dropping out to run businesses. [00:11:30] AI writer for creators. [00:15:50] Swell's searchable database. [00:17:25] Trapped knowledge in podcasts. [00:20:29] Venture Capital and Automation. [00:23:08] Automating marketing through AI. [00:27:43] Timestamped titles and accuracy. [00:31:30] Personal Finance AI Game Changer. [00:32:57] AI-generated social media content. [00:35:36] Creating digital mass and growth. [00:39:45] Automating work with AI. [00:42:48] Cost-effective content creation. [00:45:47] AI writing for better SEO. [00:49:27] Cheapest CPM on Twitter. [00:52:29] Twitter marketing arbitrage. [00:55:42] Twitter ads as arbitrage. [01:00:31] Podcast SEO and growth. [01:03:56] Grey hat email marketing. [01:05:55] Podcasting as one-to-many sales. [01:09:10] Marketing advice often ignored. [01:12:15] Direct mail marketing. [01:15:29] Back to basics marketing. [01:20:00] Monetizing a podcast.   Topics: Marketing, value, noisy world, knowledge, Denver.,digital nomad, outdoors lifestyle, Denver, Google flights, cheap flights competitor,influencer marketing, knowledge base, degenerate marketing, career, YouTube channels, Reddit, case studies, pitch, bullet points, B2B marketing, software, YC alum, startup, B2B world, trial by fire education.,Fortune 500, digital strategy, test budgets, consulting, mid 20s.,DeFi, savings account, collapse, AI writer, self-funded.,AI, podcast, creator, software, leverage.,searchable database, trapped knowledge, podcasts, YouTube videos, future,platform native, repurposed, written text, Google, AI founders,venture, automation, founder, subscription, distribution,agents, orchestrator, marketing team, automation, human elements,economics, robots, AI, accessibility, utility,base technology, electricity, Internet, mobile, AI writer,content creation, AI, branded content, internal information, data set.,partnerships, AI tools, disrupt, Twitter accounts, brands, base technology, social media scheduling, user base, validate the idea.,content generation, technology, engagement, growth marketing, marketing arbitrage,arbitrage, automate, compounding growth curves, digital gravity, momentum.,climb ranks, opportunity, AI, B2B content creation, SEO strategy,send rush, keywords, keyword difficulty, podcasting, B2B marketing, Python script, long tail, traffic, SEO, early stage company, ROI, CMS.,arbitrage, marketers, niche sites, AI, automated.,AI, marketing, Twitter, distribution, creator,Twitter, CPM, impressions, media buy, scheduling app.,Twitter, growth, personal brand, marketing arbitrage, distribution.,Twitter, distribution, organic, LinkedIn, impressions,private blog networks, private Twitter networks, AIs, viral post, owned media, startups, advertising, podcasting, growth team, revenue generator.,creators, media channels, brands, podcast growth, podcast SEO, Facebook ads, iOS devices, newsletter, search engine, user acquisition, interest-based targeting.,growth marketing, Y Combinator, iOS devices, deep link, podcast growth.,email lists, B2B space, trust building, podcasting, sales,podcasts, growth mechanisms, strategies, course, ad spe

One month already 🎉 Thank you to those who listened to us, we're getting into the flow, improving weekly thanks to your feedback. Also, we launched our newsletter with additional content, please subscribe using the link below, first email coming out this Wednesday 👇  ► Subscribe to the newsletter. Get smarter about Growth Marketing. Every Wednesday. And it's totally free. https://ingrowthwetrust.beehiiv.com/s...   In this episode, the hosts celebrate reaching a milestone of 1,000 podcast downloads. They ponder what their next target should be. They also mention their plans to bring on more guests and thank their listeners for their recommendations. Overall, it's a reflective and optimistic episode as they continue to grow their podcast.   FIND US ON SOCIAL: Jake's Twitter: https://twitter.com/jhmsocial Yoann's Twitter: https://twitter.com/yoannpavy IGWT Twitter: https://twitter.com/IGWT_pod IGWT TikTok: https://tiktok.com/@igwt_podcast   Timestamps for you lazy people 👇 0:00 Intro. 3:29 Podcast SEO success. 6:11 Launching a newsletter. 9:26 Grey hat marketing. 13:34 Emailing as a growth tactic. 19:02 LinkedIn viral content strategy. 23:37 LinkedIn's evolving content landscape. 26:06 The impact of dopamine hits. 32:45 Dopamine hits from technology. 35:08 More free Ads library development announced. 39:36 The value of ad libraries. 45:03 Building a brand with zero budget. 48:08 Seeking the dopamine hit. 52:10 Reaching a thousand downloads.   Related keywords: marketing, value, complicated world, noisy world, clear,podcast SEO, show notes, content, titles, algorithm, keywords optimization, new listeners, ASMR, newsletter, episode, insights, links, memes, ads, growth, marketing, exclusive content, guests, snippets, talking points, takeaways,future, newsletter, content, short, growth pillars,affiliate marketing, shady techniques, black hat, gray hat, forums,scraping, startups, big business, Airbnb, Craigslist,growth, users, podcast, newsletter, LinkedIn,Kit Kat bench, content reuse, Facebook pages, niche, LinkedIn,personal brand, meme, consultant, content, LinkedIn,followers, dopamine hits, growth, targets, mood,chemical reaction, mindset, interesting, deal with, work-life balance,dopamine hits, gamification, alerts, notifications, liking,libraries, competitors, inspiration, data, advertising,Google ads library, competitor, Facebook ads library, tick tock, marketing teams,users problem, cost, objection handling, brand plays, brand marketing, AI, big brand ad, big brands, Pepsi, Coca Cola, creative, agency, budget, brand versus performance mix, spending on brand, performance, mass, attract people, momentum, best agency, best idea, expensive mediums, digital channels, performance driven, brand dedicated budget, LinkedIn marketing pages, startup, building brand, zero budget, dating app,white board, streets, LinkedIn, impact, online, tactic, AI, creativity, scrappy, budget, brand, performance optimized, big companies, creative branding, brand awareness, conversion event, consume, TikTok, waste of time, educational, action, videos,dopamine hit, creating, consuming, feedback, podcast,recap, thousand downloads, listeners base, new guests, improving

🎙️ This week we're joined by the incredible Daphne Tideman, a certified growth genius consultant, ex-Head of Growth at Heights, who shared some incredible insights on growth marketing and experimentation.   Here are 3 key takeaways from this episode: 1️⃣ Structured Approach to Growth: Daphne emphasized the importance of having a structured approach to growth. She believes that it's not about going from zero to 100 and having the perfect system right away. 2️⃣ Building Strong Foundations: Daphne raised an interesting point about the balance between growth and building stronger foundations. Sometimes, it's crucial to step back and assess whether your business is ready for growth or if you should prioritize strengthening the core aspects first. 3️⃣ Challenges in the Growth Industry: When asked about the biggest challenges in the growth industry, Daphne highlighted the need for brands to adapt to the ever-changing landscape. If you're interested in learning more about growth mindset, structured growth processes, and the challenges faced by brands and startups in the growth industry. Daphne's expertise and insights are truly eye-opening! Quick reminder, we launched our newsletter, subscribe using the link below, it comes out every Wednesday 👇  https://ingrowthwetrust.beehiiv.com/subscribe   🖇 Useful links 🖇 💡 Daphne's Linkedin: https://www.linkedin.com/in/daphnetideman/ 📧 Our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro. 2:30 Changes in Daphne's career. 7:28 Impact of growing in public. 8:41 Learning from failed experiments. 11:56 Deconstructing wins and learning. 15:05 Intuition vs. Statistical Significance. 18:30 Diversifying career for happiness. 23:12 Taking supplements in separate doses. 25:41 ADHD in women. 28:33 Misdiagnosis of ADHD in girls. 32:16 Growth ADHD and saying no. 35:18 Focus areas and bottlenecks. 39:08 Corporate vs. startup growth. 43:09 Stepping on someone's feet. 46:38 Different forms of social proof. 50:45 Greenwashing and planting trees. 54:39 Emotional connection and values. 57:46 Overcoming founders' anxiety. 1:00:27 Focusing on profitability in startups. 1:05:09 The importance of customer churn. 1:07:13 Adjusting to customers' needs. 1:11:02 Acknowledging personal achievements. 1:14:48 Forbes 30 under 30.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,growth hacking, clients, team, agency, brand side,growth, brand, attention, Heights, public, wins, failure, team members, network, investors, transparent, failures, struggles, experiment, success, learning, stakeholders, faith, investing, deconstruct,experiment, learning, testing, pursue, mental model,data, issue, confident, losing, customer journey,statistically significant results, small client, minimum detectable effect calculation, qualitative data, user tests,ad spend, conversion, logic, budget, growth,realized, happier, startup, energy, joy,omega 3, ADHD, diet, deficiencies, supplements,ADHD diagnosis, therapist, passing of dad, struggling, working, down, crying, women in ADHD, different, hyperactive, click, sit still, stand up, move, acting differently,diagnosis, depression, ADHD, coping mechanisms, self-discovery journey,ADHD, women, intelligence, symptoms, hyperactiveness,ADHD, startup settings, chaos, focus, mechanisms, founders, growth ADHD, TikTok, channel, brand, saying no, growth process, structured approach, zero to 100, perfect system, reality, make it your own, build it step by step, key growth levers, impact, themes, testing, backlog, goal, analyzing, action, quarter, month, creating structure, manageable, reality.,startup struggle, system, growth experimentation, steps, methods,transcript, podcast episode, targets, holding back, bottleneck, focus, startup, growth process, growth meeting, structured agenda, regular meetings, input, Zoom out meetings, prioritization sessions, backlog, impact, upgrading, tooling, experiments, learning, growth meetings, five s

This podcast features us, Jake and Yoann, two longtime friends who met in the early days of Facebook ads, 10 years ago. How cute! We share our experiences working in marketing and wanting to create a podcast that stands out from the crowd. We plan to offer a relaxed, conversational approach to our discussions and use the platform to test marketing tactics, sharing learnings with YOU as the podcast grows over time. We plan to bring guests from time to time, growth marketers experts in their fields to spice up the content a little 🔥     ►► Subscribe to the weekly newsletter for insights on growth marketing. You'll also find out when new episodes come out. And it's totally free.   https://ingrowthwetrust.beehiiv.com/subscribe   You can also subscribe to our Youtube channel, and watch us if you prefer: Use this link: https://www.youtube.com/@InGrowthWeTrust?sub_confirmation=1   Here is a little timestamp for you lazy people 👇 [00:00:00] Introductions. [00:04:48] Career trajectory highlights. [00:09:00] Marketing in the next 10 years. [00:14:07] Power of long-form podcasts. [00:17:44] Cheap cost per install. [00:20:58] Facebook ads API access 10 years ago. [00:24:41] Leave a 5* review and subscribe to this pod..   Keywords Marketing, value, podcast, UK, behind the scenes, digital, career, affiliate, marketing, scams, client-side startup, Niveroo, pitch deliver, glow, Park Box, CMO, marketing, podcast, growth.,podcast, tech, business, marketing, interview, podcast, automation, AI, listens, personalization, Facebook, likes, reach, engineering, excel spreadsheets., Facebook, career, interview, gaming, advertising, client management, account management, brands, Facebook ads, podcast growth,video, YouTube, review, five star, subscribe

This week we're joined by the fabulous Sebuh Mesfin, Head of Digital Marketing at the VC, Notion Capital, Co-founder of Blocks2Bags, and ex-Fanbytes working with Timothy Armoo in the early days of TikTok. Sebuh's energy is palpable and very refreshing, you're gonna love it.   Here are 3 key takeaways from this episode: 1️⃣ The Power of Partnership: Sebuh and his co-founder, Bejay, formed a strong friendship before diving into their entrepreneurial venture. They took the time to build a solid foundation and trust with each other, which ultimately led to the creation of their media platform. 2️⃣ Consistency is Key: Sebuh emphasized the significance of consistency in the growth of their podcast. They started with monthly releases and gradually increased to weekly episodes. 3️⃣ Making Business Fun: Sebuh's philosophy with Blocks2Bags is to make business content enjoyable and fun. He believes that presenting content in an engaging and entertaining manner is crucial. By sharing their unique approach to business and making it relatable, they have been able to connect with a wider audience and create a positive impact.   🖇 Useful links 🖇 💡 Sebuh's Linkedin: https://www.linkedin.com/in/sebuh-mesfin/ 💼 Blocks2Bags: https://www.blocks2bags.com/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro. 6:27 Unconventional journey in marketing. 8:43 TikTok advertising agency, Fanbytes. 14:46 Building a marketing engine. 19:36 Podcasting is gold. 24:28 VCs and building a founder community. 30:54 Blocks2Bags yacht party in Cannes. 36:37 Democratizing financial information. 40:23 New frameworks for event marketing. 42:40 Podcast growth strategies. 46:00 Building webs of content. 49:37 Long form content importance. 55:27 Entrepreneurs inspiring the culture. 56:45 Building valuable relationships. 1:01:44 Side hustles and transferable skills. 1:05:09 Leaders who nurture talent.   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,chuffed, hard work, positivity, win phase, high,co-founder, Blocks the Bags, entrepreneurial spirited community, co-founder, Angel Investing School, marketing guy, startup world, unconventional journey, digital marketing field, Bytes, Notion Capital, venture capital, growth, CMO, influencer marketing, Gen Z advertising, Tiktok focused, VC marketing, customers,money, lead gen, B2B channels, Tiktok, marketing, Google ads, revenue, Notion Capital, venture capital, competition, platform teams, talent, referrals, experts, pricing, monetization, research, intelligence,transcript, podcast episode, write reports, thought leadership, Notion, value, marketing, companies, take, give, information, data, relationship, breadcrumbs, startup ecosystem, founders, Europe, software founders, timesheet, investment team, deals, portfolio companies, marketing engine, attract founders, attract investors, fintech company, FX hedging, coaching, strategies, pre-seed, seed fund, Pioneers Fund, AI startups, NFT guys, early guys, call, marketing strategy, newsletter, Google Ads, touch coaching, VC company,target audience, company, founder, marketing, LinkedIn,job, attack, digitally, Notion, value,podcast, distribution, founders, content engine, practical stuff, how-tos, growth hacking, sales, referability,winning deals, founders, referring, surveys, investment, notion, fund, audience, serious founders, B2B, B2B to C, scale, potential, early stage portfolio, series A, venture fund, FinTech, Shortech, pre-seed, onboarding system, experience, email, steps, founder newsletter, founder directory, peer-to-peer community group, onboarding calls, community,onboarding, positive experience, scalable, digital funnels, founder love, offline and online communities, foster community, authentic experiences, Angel Investing School, monthly socials, Dream Factory, events game,events, organized events, social, response, monthly social, angel investing school community, mini TED talks, con

Do you follow the pod? Go on, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Marcus Burke, performance marketing expert and growth consultant based in Berlin. Hallo 👋  Here are three key takeaways from this episode that I'm sure you'll find valuable: 1️⃣ Overcoming Imposter Syndrome: Our guest opens up about their own struggles with imposter syndrome and how they have managed to overcome it. 2️⃣ Quality vs. Quantity: We discuss the age-old debate of quality versus quantity when it comes to content creation. 3️⃣ The Addictive Nature of Growth: One of the most fascinating topics we explore in this episode is the addictive nature of growth. So, if you're ready to be inspired, motivated, and learn from the best in the industry, make sure to check out this episode 🎙️🔥   Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays 👇  Subscribe to the newsletter   🖇 Useful links 🖇 💡 Marcus's Linkedin: https://www.linkedin.com/in/marcusburke/ 🐦 Jake's Twitter: https://twitter.com/jhmsocial 🐦 Yoann's Twitter: https://twitter.com/yoannpavy 🐦 IGWT Twitter: https://twitter.com/IGWT_pod 🕺 IGWT TikTok: https://tiktok.com/@igwt_podcast 📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Topic timestamps 📌 0:00 Intro 1:06 Background music and Spotify polls. 6:00 LinkedIn influencer success 10:05 Imposter syndrome. 13:41 Overcoming imposter syndrome. 17:42 Power of LinkedIn for exposure. 18:29 Quality vs Quantity content on LinkedIn. 24:09 Recording ideas with Apple Watch. 29:03 Utilization of first-party data. 30:01 Going back in time. 34:18 Understanding marketing tools. 36:36 Full funnel conversion at a city level. 41:44 Moving into other channels. 45:58 Creative testing on iOS. 47:45 Optimizing creative performance. 52:10 Automation in creative testing. 57:22 The importance of different placements. 1:00:12 Meta ads and media mix. 1:03:45 Retention rate and specific topics. 1:06:33 A Deliveroo weed story.   Related keywords 🔑 marketing, value, complicated world, noisy world, clear, effort, benchmark, listens, retention, content, CEO, LinkedIn, Berlin, gaming, marketing, mentor, Growth Mentor, platform, imposter syndrome, consulting, imposter syndrome, normal, smartest person, feeling, constant, settle, feel good, post something, talking bullshit, working in growth, marketing, stay relevant, overcome, podcast, close to people, interesting people, scary, personal brand, embarrassing cringe, video, friends, cringe factor, nerve-racking, publish, nerd, topic, creators, courses, reading, write, numbers, analytics, performance marketing, growth marketing, posting content, game, motivation, impressions, engagements, relevant, talking, inception type growth, addicting, dopamine hits, syringe emoji, drugs analogy, performance marketer, listens, downloads, sources, tracking, analytics, Stone Age, dark funnels.

Looking for career inspiration? This episode features unique paths to marketing success. Don't miss it! In this episode, we chat with Lewis Holloway, who has taken interesting routes into the world of marketing and growth. We discuss his unique background and the various ways he has broken into the industry. Whether you're looking for inspiration or wondering what to do with your life, this episode offers valuable insights and practical advice. Join us as we delve into the world of marketing and discover how to make your mark.   🖇 Useful links 🖇 💡 Lewis's Linkedin: https://www.linkedin.com/in/lewis-holloway-bb338a113/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Timestamps 📌 0:00 Intro 1:29 Interesting routes in marketing. 4:10 Selling sweets and clothes on Depop. 7:41 Becoming an entrepreneur at school. 11:38 Learning without paying for courses. 14:23 The problem with self-help books. 16:40 Growth hacking marketplace's supply. 21:27 Retention and scaling challenges. 23:08 Long-form content and engagement. 26:31 Taking care of the supply. 29:46 Jump on a call. 33:02 Differentiating yourself in a job search. 36:46 The challenges of DTC. 41:37 The value of side hustles. 45:08 Viral TikTok street interviews. 50:37 Restrictions on advertising sex toys. 51:10 Sex toys and vending machine. 55:00 Followers and sales conversion. 58:01 The challenge of stocking other brands. 1:02:08 Sex toys again...   🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,transcript, podcast episode, shop, exciting times, drop shipping, marketing, entrepreneurial, beach, Bournemouth, sandcastle, boarding school, creative, make money, sell sweets, students, depop, clothes, streetwear, brands, supreme, palace, shoes, vintage clothes, followers, shipments, China, States, bulk, studio, photos, Amazon FBA, product, private label, brand product, sell products, Amazon,selling, UK, worldwide, fulfillment, China,ads, Snapchat, curiosity, make money, valuable skills, flipping, Amazon FBA, easy, time, learn, master, launch, product, logo, samples, competitor analysis, product photography, saturated, sellers, product listing optimization, SEO, keywords, Facebook ads, algorithm, spike, sales, stock, units, timing, exciting, school,Amazon, Depop, sales, algorithm, organic sales, marketing, Facebook ads, seasonal product, inflatable airbag, UK, flog, launch, YouTube video, drop ship, sell, courses, step-by-step guide, addicted, library, million pounds, easiest option.,ChatGPT, Amazon products, AI, errors, sizing mistakes,transcript, podcast episode, learn, smarter, field, marketing, growth, thinking, cluttered, parameters, variables, analysis paralysis, company setting, decisions, attribution, good luck, right answer, data led, data informed, concrete outcomes, religiously, shift, met, Bump, streetwear marketplace, selling, Depop, job, founders, Facebook, join, platform, head of supply, acquiring, onboarding, top sellers, marketplace, growth hackery, team, reach out, pitch, account, items.,seller, pain point, list, sales, barrier to entry,Bump, onboarding, creators, platform, transferable skills,transcript, podcast episode, potential, short form content, timing,consulting, travel video, feedback, growth, mistakes,transcript, podcast episode, platform, Facebook ads, outreach, product, marketing, small stage startup, projects, school, learning, experience, seller, marketplace, route, side hustle, CV, education, valuable, setting up a business, YouTube videos, skills, basics, SEO, paid ads, confusing, engage, LinkedIn, industry, reach out, hand, interesting.,hiring process, applicants, advice, Instagram, lifestyle hackers,podcast episode, transcript, tip, prospecting, doughnuts,super niche, business, subscriptions, COVID, snacks,D2C, ventures, challenges, competition, conversion rates, role, startups, fresh out of school, responsibilities, vulnerable, fast paced environment, moat, career, responsibilities,

In this episode, we chatted with Sonya Pobiedimska. She has an incredible story, working from Ukraine during the war before relocating recently to Berlin as well as managing multiple OnlyFans accounts as a side hustle... Sonya is the marketing lead at gig workers software, Bliq, and previously at the microlearning platform, Headway.   You'll learn about 📚 0:00 Intro. 2:20 Working at Headway during the war in Ukraine. 5:58 OnlyFans as a marketing tool. 10:24 Cringe gaming ads. 15:00 Transition from paid to brand reliance. 17:09 Ukrainian startup profitability. 23:01 Working during wartime. 27:35 Building a media engine and web-to-app. 31:21 App pricing and free trial insights. 36:31 Sick of subscriptions in general. 38:35 OnlyFans and paid subscriptions. 44:43 Zendesk for sex. 47:05 Reality of top 1% creators on OF. 51:02 Revenue share model and platforms. 57:52 OnlyFans billboards in London. 1:01:50 Paid marketing and golden showers.   🖇 Useful links 🖇 🔔 Sonya on Linkedin: https://www.linkedin.com/in/sonya-pobiedimska/ 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️

In this episode, we spoke with Jake Stainer. Head of growth at Typeform and TravelPerk and growth advisor for Hotjar, he is now co-founder at Skale, an SEO revenue engine for SaaS.   You'll learn about 📚 0:00 Intro. 2:27 Navigating growth decisions and budgets. 5:46 The shiny object fallacy. 9:35 Planning, efficiencies, and tests. 15:37 Paid advertising and CEOs. 17:33 Paid advertising success. 21:28 Getting started with Google Ads. 25:09 Unconventional job search success. 28:38 Viral loops. 32:12 SEO and template prioritization. 37:00 Scaling SEO for signups. 42:00 Blended Marketing ROI. 43:26 SEO opportunity and missed potential. 48:08 Strategy for getting decisions done. 53:41 Scale four years ago. 55:07 SEO and revenue generation. 58:48 Link building and testing. 1:03:51 Standing out with better content. 1:07:23 Turning SEO on its head.   🖇 Useful links 🖇 🔔 Jake Stainer on Linkedin: https://www.linkedin.com/in/jakestainer/ 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️   📌 Related keywords complicated world, noisy world, clear, growth, Typeform,numbers, users, revenue, churn issues, pivot, feature, competitors, rebuild, app, demotivating, fractional growth person, detached, political aspect, egos, consultant, money, outsider, opinion, marketing consultant, fresh ideas, backlog, short cut, long cut, shiny object fallacy, impact, CEO, decline, yeses,challenging, advisor, consultant, erodes, value,crappy, last minute decision, creative, planning in advance, cutting costs, efficiencies, attribution, uplifts, tests, nightmares, bashing your head against the wall, growing, consulting engagement, regular employment, not working, move on, good for you, human aspect, organization, manager, CEO, startup, relationship, challenging views, true feel, hide, signing off, copy, Instagram post, anxiety, experiment, move the needle, push things forward, join, genuine, testing, channels, question.,CEO, SEO, affiliates, TikTok, podcast,paid advertising, organic growth, CEOs, Deepop, interview,Barcelona, Bath, southwest, weather, tech,transcript, podcast episode, creator, marketer, SEO PPC, Google AdWords, voucher, eBay, self-taught SEO, first job, typeform, gap year, Spain, English teacher, programming, marketing, Groupon, scam, Madrid,Madrid, Groupon, clones, marketing, Typeform,boring product, SurveyMonkey, CyberMonkey, Typeform, explode, user experience, emotional connection, MVP, business idea, growth mechanisms, viral loop, thank you screen, branding, uptick, graph, accelerate, measuring, attribution, K-factor, users, viral loop optimization, A-B testing, text number, landing page, sign up, distribute,mapped out, cycle, loop, growth, product growth,templates, use cases, prioritization matrix, recurrent use case, one-off use case, acquisition use case, retention use case, contact form, search volume, churn rates, free survey templates, lead generation form, user research surveys, embeds, virality, tracking, SEO, growth channel, brainstorm, iterate, product activation, customer success teams, link building loop,copy code, embed, website, link, template,strict, open, attribution, Facebook, Instagram,SEO, resources, paid ads, ROI, opportunity,SEO, content, UGC plan, Depop, Etsy,Google Sheets plugin, Redshift database, SQL, data language, data warehouse, revenue data, business case, increase revenue, hypothetical, decision, strategy, tangible result, lead generation, templates, content team, freelance writer, uploading, forgiveness, permission, data, interesting, scrappy, growth mindset, act the company, skill set,rare, growth function, marketing function, rebel, passionate,Spanish, Typhoon, customer, ads, webs

We're launching a 2nd shorter weekly episode, for you thirsty marketers. A deep dive into marketing and growth tactics from smart businesses of any size, starting with Starbucks. For all of you #PSL and Eggnog latte lovers out there! In this episode, we're covering some marketing tactics Starbucks is using to get you hooked, feel in-store emotions, and spend more money. This is how Starbucks became an $80B business.   🖇 Useful links 🖇 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   Small ask from us, if you enjoyed this episode, please follow, leave a 5* review, and share with your network 🤝❤️

How to grow a ~500,000 audience in three years before 23 years old? We ask our guest, Aash S Thapa, cause he's done it. But wait...first of all, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Aash, the personal finance content creator and entrepreneur.  Here are 3 key takeaways from this episode: 1️⃣ The Human Element: Our guest emphasizes the importance of recognizing creators and influencers as real people, not just marketing tools. 2️⃣ Just Start Doing: Our podcast hosts share their own experience of starting this podcast without overthinking it. They stress the power of taking action and not getting caught up in perfectionism. 3️⃣ The Freedom of Productization: The episode delves into the concept of productizing oneself and creating content that can sell itself, even when you're not actively working. This is a game-changer for solopreneurs and content creators. This episode is a must-listen for anyone in the marketing and growth industry, as well as aspiring creators and influencers looking to make an impact. Quick reminder, we launched our newsletter, subscribe using the link below, it comes out weekly on Wednesdays 👇  Subscribe to the newsletter   🖇 Useful links 🖇 💡 Aash's TikTok: https://www.tiktok.com/@aashsthapa?_t=8eSTOxmpJ1E&_r=1 💡 Assh's Instagram: https://instagram.com/aashsthapa?igshid=MzRlODBiNWFlZA== 📧 Our Newsletter: https://ingrowthwetrust.beehiiv.com/subscribe   📌 Topic timestamps 📌 0:00 Intro. 3:56 Twitter's rebranding and vision. 5:23 X's potential as an "everything app." 8:45 Twitter's creator payment model. 13:33 Creators as a marketing channel. 17:00 Personal finance journey. 21:11 Viral videos and call to action. 24:48 Getting roasted by other creators. 27:11 Long-term partnerships with brands. 31:40 Pushback on podcast ads. 35:07 Brands and creative freedom. 37:14 Analytics and audience reactions. 42:06 Selling time vs. selling products. 44:29 Making sales with Instagram. 47:42 B2B play for content creators. 53:07 What's a value-driven community? 54:32 Building a community. 59:56 Community aspect is important. 1:03:52 Listening to podcasts at 2x speed. 1:07:20 Changing marketing teams overall. 1:09:00 Building an audience for free.   Related keywords 🔑 Marketing, value, complicated world, noisy world, clear,Twitter rebranding, X Corp, vision, ecosystem, Meta, Alphabet, parent company, subsidiary company, name change, Twitter becoming X, Twitter blue, finance component, Web 3 wallet, everything app, Jack Dorsey, Square, payment business, WeChat, Weibo, Chinese apps.,interesting, Twitter, X, Meta, Facebook,ad revenue, creators, revenue, ad products, Twitter,podcast episode, man boobs, cancel, uploading, highest viewed video,transcript, podcast, episode, intro, background story,working, click, focus, videos, viral,brands, followers, viral videos, call to action, relationship,outbound, inbound, content creator, brands, pricing,working with creators, consistent basis, videos, brand's account, money point of view, longer term partnership, trust and relationship, marketing point of view, bundles of videos, content creation, average period of time,brands, content, videos, process, planning,native, brand, integrate, salesy, pushback, ads, saturate, content, legit, useful, line, Judeal, ingredients, arsenic, script, improvements, tweaks, revisions, late payment, annoyances, on time, creators, loose, anything,brands, USPs, unique, lifestyle, context, due diligence, working, control, mentioned, creative freedom, analytics, key talking points, creative direction, audience, analytical side, influencer, content creator, trackable, refund, views,brands, video, full breakdown, full report, conversation, creator's perspective, TikTok, sporadic, guaranteed set of views, brand awareness, Facebook ad campaign, analytics, audience reacts, promotion, help the brand, strategy, course side, teaching, brand content, focus, next step, break,