5 years ago I had a conversation with my lead university lecturer. I was 18, studying business and entrepreneurship at a university in south west England.

“Raphael..” I asked, opening up a sentence to convey a serious doubt about my decision to go to university…

“Yeah, what’s up Charlie?” Raphael asked.

We were in the building of the faculty of business, surrounded by students typing away busily at keyboards, working on answers for tests they’d soon forget.

“So, um, this course.. When do we.. um, learn… how to sell?”

I’d read a book by a 9 figure entrepreneur saying sales was the most important skill an entrepreneur can learn, so I figured the course MUST cover it.

His response shocked me.

“Oh.. that’s a good one, um… well, to be honest, the course doesn’t teach sales. None of the lecturers at the faculty have really sold before so teaching a course on sales wouldn’t really work right?”

I dropped out the next day, and didn’t look back.

Back then, I was dead broke, and fucking desperate. I had no skills, next to no clients, no experience and nothing going for me.

Fast forward 5 years and I’m making north of $100k/mo with my 12 month old coaching company, Imperium Agency, and clocking a similar 7 figure runrate for my agency, Northflow Consulting.

What the happened in these 5 years?

Work.

Work happened.

In today’s video, I break down my entire story of going from dead broke dropout to twice-over 7 figure entrepreneur. It’s not a very pretty story, and I can promise you ‘talent’ had nothing to do with it.

Just pure, disgustingly long hours of work. 

6 months ago, Martin had no consistency in his agency. He’d grown to a certain level, but had hit a plateaux and his growth had levelled off. 

He was struggling to find new clients, generate appointments and build predictable cashflow.

As I’m sure you can imagine, Martin wasn’t happy with this.

So, he bought into some low-ticket courses and appointment setting done-for-you services, all of whom had promised him the world.

Low and behold, after a few months of this, he was no further forward (and didn’t actually sign a single client from any of these investments).

But then something happened……

(dramatically insert one single cold email, sent to Martin from yours truly)

Martin hopped on a discovery call with me to learn more about our Program, the Imperium Agency Program.

He was extremely skeptical, having been burned before, but after 25 minutes of back-n-forth objection handling I managed to get him onboard.

And boy, am I glad I did, because since joining us, Martin had added $27k in new monthly revenue for his agency, BlueThirst media.

Martin and I just got done recording a video on his experiences working with us, alongside his main key lessons he’s learned along the way.

Check it out, and let me know what you think.

Thanks,
Charlie

After having helped 160+ agency owners build reliable and predictable outreach systems, I’ve been able to isolate 4 major mental pitfalls that hold them back from doing it well.

Why is it that some agency owners find appointment booking and outreach easy, while others would rather swim in a steel cage with sharks?

The answers are quite clear to me now, and I’ve pondered this for a long time, and have decided to reveal why you can’t sit down and do outreach consistently.s

I hope you find it helpful.

What is the biggest mistake agency owners make when setting goals?

In today’s video, we cover the answer to this big question.

Having observed and spoken to 500+ agency owners try to hit their goals, I can tell you there is one big CRUCIAL mistake nearly everyone makes when setting out.

I fell for this mistake many times in my early stages as an entrepreneur, and it cost me heavily. Fortunately I’ve recognised the mistake and have since corrected it, and today I wanted to share a video with you that will help you correct it, too.

In this video, you’ll learn…

✅  The big mistake agency owners make when setting goals
✅  How to avoid blind faith and manage the dichotomy of faith and reality
✅  Lessons from James Stockdale and Viktor E. Frankl
✅  How to correct the big mistake with this knowledge

I hope you like it!

If you find silence uncomfortable, you’re going to find it hard to grow your agency.

Why?

Because on sales calls, silence is without a doubt the single most important tool in your kit (or weapon in your arsenal).

Silence allows the prospect to speak and reveal information about themselves that you wouldn't have otherwise heard, allowing you more leverage when it comes to closing them.

Knowing when the ‘shut up’ is crucial, and in today’s video I’m going to walk you through the two times it’s appropriate to use silence and exactly how to use it to close more deals and make more money than you could possibly imagine.

Remember, in conversation and sales, less is more. More often than not, the less you say, the better.

If you want to learn how to close more deals and sign more clients, then this video is for you. I’m sure you’ll love practical application number 2 I cover in today’s video.

I hope you find it helpful.

Amanda is one of my closest friends. We started working together back in early 2021, before Imperium Agency even had a program. After she bought, I had to send her a google drive link because we hadn’t finished some of the modules, but she believed in us and our process because we’d been able to book a call with her!

Here’s an interview with Amanda, where she tells her story of how she added an extra $15,000 in new monthly revenue to her agency, after just 3 months of working with us.

Amanda did hold the record for adding the most in the first week (in the first week, she added $5k in new MRR), but recently we had a client, Jimmy, sign a $110k 18 month retainer deal in the first week, so Amanda has been dethroned, but she’s still a queen in our eyes!

P.s. - Amanda - we love you!

Thanks,
Charlie

Life without routine is chaos.

In today’s video, I discuss the routine / daily SOP I’ve lived by for the last 3 years.

It’s helped me scale Northflow Consulting (my agency) to 7 figures and a new coaching business to 7 figures. 

In this video, you’ll learn…

✅  My day-to-day routine
✅  My philosophy for work
✅  Details on my core habits
✅  Advanced knowledge on sleep, diet, etc

Knowing this will help you scale your agency.

I hope you find it helpful.

75 Best Books Every Agency Owner Must Read

I’ve been reading non fiction books for about 6 years. In that time, I’ve read around 400 books. 

One of my most requested videos is for my ‘top 3/5/10 books’. That’s thinking too small.

So, today, I’ve compiled the 75 best books that have contributed to my small success as a digital business owner (having scaling 2 businesses to $100k/mo).

Y’all asked for it, so here it is….

…my top 75 ‘read cover-to-cover’ books that helped me scale my agencies to 7 figures.

This video is basically me nerding out for 40 minutes. I hope you like it.

Ever wondered why some agency owners effortlessly scale to 7 figures and beyond while you’re stuck in the mud, struggling to get even a few positive replies to your emails per week?

Today’s video explores the two things agency owners have. Energy, and time.

There are three things I’m channelling my energy and time into that are going to get me to 8 figures with my business and today I’m going to explain what those are.

Deciding where to invest your energy and time is more important than anything else in life.

Agency owners that crush it have better prudence when it comes to personal resource allocation, and that’s why the results are so exponential.

Think about it…

One person can have a TRILLION DOLLAR company, while another can have hundreds of thousands of debt without a job. 

Both people have the same amount of energy and time. The difference is the prudent focus used (or lack of use) to decide where to channel it.

Today’s video reflects on this premise and how I am currently allocating my resources.

Do you need a business partner to get to $100k/mo in your agency?

No, and yes. I’ve learned a lot about business partnerships and how to successfully structure them over the last few years of working with my own partner. Today’s video explains my experience and how I’ve scaled two 7 figure agencies with partners. You have to do it a certain way otherwise you’re doomed to fail and today’s video should help you out!

I hope you find it helpful.

You only need 11 things to scale an agency to $50k - $100k/mo. 

In today’s video I’m going to tell you what these 11 things are and how to acquire them and get them right.

If you are not where you want to be in your agency, it’s because you don’t have 1 (or multiple) of these 11 things. I’d strongly recommend you watch it to see where you are slipping up.

I hope you find it helpful.

Are you living in a loop of discipline, having extreme work ethic and focus only to descend into a rut of self loathing laziness?

Burnout is inevitable in business. Work increases stress hormones, and there’s only so much your body can handle before it gives your work ethic the middle finger.

In today’s video we explore how to deal with burnout and most importantly, avoid and mitigate it’s negative effects. Basically, if you watch and apply this video, you’ll never burnout again.

I hope you find it helpful.

In today’s video we break down how to reverse engineer (invert) your way to your goal. Success isn’t luck, chance or magic. It’s cause and effect. By using the mental model laid out in this video you’ll be able to define the causes to your desired effect and then take daily action on them.

In this video I give two practical real life examples of how I’ve done this for clients in the past.

I hope you find this video helpful. 

I hope you find it helpful.

Should you aim to close clients in two calls, or one?

The debate as to whether one or two call closing is the best practice has been going on for some time now. I’ve personally conducted 2200 discovery calls (my business partner recently counted) and I’ve followed a specific model for all of them, averaging out a 40% closing rate over my career. Hopefully this video helps you out and brings some clarity.

I’ve been studying stoicism for about 5 years. It’s not long enough for me to even consider myself a ‘stoic’. But if I can get even a shred of the character, wisdom and resilience of the original stoics before I die, I’ll be proud. 

Today’s video breaks down one of the key stoic beliefs I’ve adopted to help deal with the stresses and pains of building and growing an agency. This belief system has been by my side to support me throughout my lowest points as an entrepreneur, and I hope that by recording this video, it helps you, too.

How to retain agency clients

This Belief Got My Agency To $2,000,000 Per Year

Hello fellow agency owners, long time no see...

A friend, client and subscriber of mine recently reached out asking to interview me for his channel. His name is Michal, and he’s an awesome guy.

Michal and I sat down for about an hour recently and discussed everything from mindset, appointment booking, sales calls and more. It was fun, and I thought you might derive some value from it, so I’m sharing it here.

There’s all sorts of little golden nuggets scattered throughout the interview (even if I do say so myself!), so get your gold pan ready!

I hope you find it helpful.

Thanks to Michal!!!

In the last year, I’ve helped nearly 250 high ticket service based businesses scale and grow with organic outbound systems. In this time, I’ve located and found a common denominator. This common denominator determines whether someone absolutely crushes it, booking 30-100+ appointments per month, or flops (booking nothing).

The common denominator is a skill, and in today’s YouTube video I want to discuss this skill, what it is and most importantly what you need to know to develop it.

I hope you find it helpful.

They say 80% of businesses fail. I disagree, because businesses don’t fail - people do.

What they should say is that 80% of PEOPLE starting businesses FAIL.

Such is the fragility of ego. People can’t admit they failed, so they blame the business. It’s never ‘I failed’ - it’s always ‘my business failed’. 

Business success depends on the entrepreneur, not the niche, model or anything else.

Regardless, in today’s YouTube video I want to discuss the primary cause of downfall and failure (and pain) for all high ticket entrepreneurs.

Realising this and avoiding this mistake has helped me make millions of dollars with consulting, SMMA and coaching, and I’m hoping you find it helpful enough to do the same with!

Thanks
Charlie

When recently building ‘Self Transcendence’ - the upcoming Mindset module for Imperium clients, I discovered a new strategy one can use to remove the mentality of being a victim.

It doesn’t sound very shiny, but it’s just a slight shift in internal self narrative that ultimately gives you more control over your life, and the circumstances you find yourself in.

I’ve started integrating this into my life and am already seeing results in terms of more focus, money, clients and work-life freedom.


I hope you like it. If you do, subscribe!

What’s your SOP for dealing with engaged / positive replies that come from cold email or cold messaging?

Chances are, you don’t have a framework for this. Shame - it’s probably costing you a fortune and you’re probably missing out on tens, if not hundreds, of thousands of dollars of missed rev.

When prospects ask questions via cold message or cold email, it’s essential you answer in a certain way, otherwise you’ll lose them and will lose the hook you had them on.

In todays’ video I lay out the framework I use to reply to prospects. I’ve booked an easy 2,000 calls in the last 5 years as an outbound emailer and cold messages, and this number would’ve been impossible to achieve without this framework.

And before you wonder, no, this isn’t copied from some course. It’s my brainchild!

I hope you find it helpful. If you do, consider subscribing!

Since around 2017, I’ve signed North of 500 High-ticket b2b service based clients.

Consulting deals, courses, retainers, the lot.

In that time I’ve learned some cool stuff about the ‘one call close’ and how to truly make it happen.

Today’s video is based around how to achieve a one call close, and covers some mindset and philosophy you MUST adopt in order to consistently close on the first call.

If you want to get closing more consistently, this is the one for you!

I hope you find it helpful, if you do, consider subscribing!

Today’s video is about Spencer Pawliw.

Spencer has grown his Agency using the Imperium Agency Program.

In 3 months he’s grown from $5,000 per month to $35,000 per month. He’s done this using our methods, acquiring big multi 7 & 8 figure companies as clients.

I love him to bits, and I’m really excited to share today’s interview with you. Spencer loves to talk (you’ll find this out!), and fortunately, when he talks, it’s worth listening!

Check out the video - it’s linked in the comments.

I hope you find today’s video helpful. If you do, consider subscribing!

If you don't love what you do, you won't do it. Pretty simple.

If you find work a constant struggle, as if the universe is trying to resist your efforts, look no further than this video. It's intention is to provide you with a frame of reference that I've used to scale 2 businesses to seven & multi-seven figures. It may not work for you - but it worked for me, so worth a shot hey?

If you want to be rich, study billionaires. 

I’ve obsessed over billionaires (in a non stalker way) for years now, and in that time I’ve found a common denominator they all share. It’s a way of thinking - a character trait that is universal.

However, it’s not the character trait you might be thinking of, it’s quite obvious, but when further pulled apart and inspected, it’s anything but obvious.

It’s bizarre.

In today’s video I want to cover how I copy n’ pasted this ‘billionaire’ trait into my own psyche, and how I used it to achieve financial freedom in my life..

Most people know how to work hard - grind, hustle and ‘the work’ is a familiar face for all entrepreneurs who have achieved any level of success.

But working smart? Different story. 

Warren Buffett says ‘it’s not about how hard you row, but what boat you’re in’. What he means here is ‘it’s not about how much energy you put into something, but what you’re actually putting the energy into in the first place’.

In today’s video I want to explain exactly what to focus on to hit that sweet six, multi-six or even 7 figure mark with nothing but FOCUS.

I hope you find it helpful, if you do - consider subscribing!

Napoleon once said “If you want it done, go. If you don’t, send”.

This is a banger of a quote. It speaks logical sense in the current illogical market.

Most people believe when starting their agency or coaching business they can outsource their success. They’re sold lies by gurus believing they can hire a setter, rep and media buyer (or coach) and have a business that runs without them before Christmas time. It’s bullshit, and if you believe this you are in for a nasty surprise.

Here’s a harsh, ugly truth: done-for-you appointment booking solutions rarely work for business owners who don’t understand them. Well, there’s a few real exceptions - there are many talented setters out there. It’s never a skill-based issue, but an incentive based issue.

This might sound attacking and controversial, and weird, so I recorded a video to explain why this is a problem and how it’s going to massively hold you back. Ignore at your peril!

The video is linked in the comments - I hope you find it helpful. If you do, consider subscribing!

Thanks,
Charlie

Today’s video is a 1hr 45 minute group coaching call I did with 30 subscribers. We talk appointment booking, sales, and mindset. It was fun.

I didn’t hold anything back and shared some pretty brutal truths all agency owners need to know.

This will book you more appointments.

If you find this helpful, consider subscribing!

Recently I got rid of pretty much everything I own. Doing so has massively improved my focus, productivity and ability to make more money and provide value to more clients.

I’ve devised a 3 step heuristic to minimalism and in today’s video I want to share it with you - applying it will help you adopt a similar philosophy towards making your life less chaotic, stressful and difficult.

Thanks
Charlie

Since joining Imperium over a year ago, Zach has scaled his ecommerce agency to 15 team members. He started with 2. Using our Program he’s been able to scale and grow multiple teams, training different team members with the Program & leveraging our appointment booking systems to get more clients.

I just finished recording a client interview where I sat down with Zach (virtually) to explore this change and how he’s accomplished it with Imperium.

I hope you find it helpful. If you do, consider subscribing :)

Most humans never bother learning how to learn. They’re inefficient and gain knowledge at a snail’s pace, and this is why the majority of people can’t progress at the speed they want to.

I’ve been learning non-stop for about 6 years (since I was 18). It’s by leveraging the knowledge I’ve acquired that I’ve built two companies, a seven figure marketing agency, and mutli-seven figure coaching business.

In today’s video I’m going to explain how I learn new things, skills and disciplines.

It’s been frequently requested, so I hope you find this one useful!

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

Businesses that meet the needs, demands and wants of the market grow. Businesses that don’t, fail. I’ve learned that there is a cardinal rule to business growth, and if you abide by it things will be a hell of a lot easier for you.

Today’s video explains this rule and will help you work your way through a struggling business to turn it around.

I hope you find it helpful - if you do, consider subscribing!

Thanks,
Charlie

Over the last 5 years I’ve built my marketing agency to 7 figures.

Today I recorded a video to explain my experience in the process, alongside what I learned during the journey.

This video contains instructions on how and where to start, what you need to start and also how to get clients and start making sales.

I hope you find it helpful - if you do, consider subscribing!Thanks,
Charlie

To scale a business… Everyone wants to, but not many people know how.

Today’s video gives you 2 foolproof ways to scale. I’ve used them to grow my income past $200k/mo in one business, and $100k/mo in another.

These strategies literally cannot fail. Well, maybe they can, but I’ve never seen them fail.They’re covered in today’s YouTube video. Apply them and see the results!

I hope you find it helpful - if you do, consider subscribing!

Thanks,
Charlie

How far are you willing to go to close a client?

The answer to this question determines how easy it is for you to sign people up for your program, services or product. 

If you really, really want the person to buy, they will (provided it’s a good fit).Too few people go the extra mile to get the deal across the line and in today’s video I want to share a strategy that’s helped me conduct 2300 sales calls with a 30-40% closing rate.

The video is linked in the comments.I hope you find it helpful - if you do, consider subscribing!

Thanks,
Charlie

How do you achieve monk-like consistency and discipline when doing outreach, or an activity in business you don’t enjoy? How do we consistently do the things we resist doing and want to avoid?That’s the million dollar question.

In today’s video, I attempt to answer it.  I say attempt, since it’s a big question and my answer may not be 100% right - I can only share what’s worked for me and how I’ve built a business with consistent action in the face of the pain and the work. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

Lead qualification is a touchy subject in sales. No one wants to waste their time, and everyone wants ideal perfect prospects.

I have a pretty controversial opinion on this topic and a very contrarian stance that a lot of people disagree with and don’t like.

Lead qualification & finding the right prospects is the topic of today’s video.

It will help you find the right prospects, close more deals, and not lose hair doing sales calls.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

One delusion is see in the current internet business climate is the idea one needs to make big moves to get ahead. 

Early on (sub $100k/mo), it’s seldom about the big decisions you make. Sure, it’s about who you hire and your niche etc, but it’s mostly about the micro decisions you make every day that really drive the needle forward in your company.

When I started my first business, I was under the impression it would only succeed and work if I made big moves and game-theory style strategic decisions. (this was because I watched too much Billions and Peaky Blinders lol).

Today’s video explains this delusion and how you can avoid it to make your business grow with more predictability. I wish I knew this when I was starting, it would’ve saved me a lot of struggle.

I hope you find it helpful - if you do, consider subscribing!

Thanks,
Charlie

12 months ago, I made a video on why e-com is the hardest niche. It was well received and I got messages from lots of e-commerce agency owners telling me it was accurate and timely. I made some predictions in that video that have recently been unfolding - but I didn’t make the video to be right, I made it to warn people away from the shiny object that is the e-com niche.

Most people pick the e-com niche without any critical thinking or inspection. They do it because one of the big gurus does it, and today I want to share with you a new video on why I still think e-commerce is the hardest niche with two new ideas and principles.This is not an attack on anyone, nor is it an invitation for you to hop niche. I just want people to be more informed so they can better understand the nature of their problems in their agency.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

If you don’t control your dopamine receptors, they will control you.

Look at your life. It’s a product of your behaviour. Look at your behaviour; is it a product of the neurotransmitter dopamine? 

Dopamine runs people’s lives, and most people have no say or control in the way they unconsciously behave because their relationship with stimulus is ruined by dopamine. Today’s video tackles this issue and gives you my exact strategies and methods I used to ‘hack’ my dopamine receptors and system so I can be 10x more productive and get 10x more work done.And no, it’s not going to tell you to ‘fast from dopamine for 24 hours’. That doesn’t work.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

Your mindset is the best predictor of your success. You might know this, but you might not know how to act on it. I want to share with you a ‘hack’ that I used to improve my mindset and in doing so quickly scale my agency to $10k/mo (this was 5 years ago when I was starting out).

I hope this technique finds you well and I hope you have as much success and fun using it as I did. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

Discipline is the key to success. I don’t think there is anything more important than being able to do the work, consistently, in the face of adversity, emotion and distraction.

Today’s video explains how I’ve built my discipline, providing you a new framework and idea to become more consistent. It’s pretty unconventional - I’m not going to tell you to have a ‘growth mindset’ or anything cliche, trite or shallow.

This gets a bit deep and also I share some pretty vulnerable stuff.

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

About 5 years ago, I learned the secret to overcoming self doubt. This is something that has worked really well for me, and it might work for you too.

Self doubt cripples a lot of entrepreneurs. We all know the cycle: feeling confident and on top of the world, ready to hit your goals, then one hour later feeling like everything is falling apart and that you’re doomed to failure.

Today’s video addresses self doubt and how to overcome it!

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

The first milestone for most online entrepreneurs is $10,000 per month. It’s a pretty shiny goal and it’s the most common objective for beginners.

When I started my first agency, it took me 6 months to get to $10k/mo. It’s supposed to take longer, however early on I realised something that massively sped the process up for me.

It’s quite a controversial idea, but it’s worked for me and today I want to share it with you.

The video is linked in the comments if you want to check it out.

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

After conducting 2300+ sales calls, I’ve developed and learned a little strategy that makes closing clients 10x easier.

This strategy bolts on to the end of your questioning part of your sales calls and it’s served me well so I wanted to make a video incase it helps you too.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

There are 4 things you need in place to make client acquisition easy for your agency, coaching or consulting business. My company is on a mission to help people put these 4 things into place so they can rapidly scale, grow and expand their businesses.

I’ve spent many hours deliberating and critically thinking about how to make client acquisition easy and I think I’ve successfully distilled it down into these 4 key points. I actually made a video to share with my team internally to explain how we plan on solving the problem of client acquisition and I thought you might derive some value from it.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

A close friend of mine sent me some email copy asking for my feedback. I sent her a Loom (12 min) going through it and how I’d change the copy. 

She said it was extremely helpful, applied the changes and started booking more calls. 

So I thought I’d upload it to YouTube, as it might be helpful for you too.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

Today’s video explains my thoughts and frameworks for getting those ‘perfect’ clients. You know - those magical clients who are amazing to work with, easy to get results for and seem to be effortlessly fun to work with.

I’ve developed a model to find and acquire these people and I want to share it with you!I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

6 Years ago, 18 year old Charlie grew his agency from $0 to $10k/mo in about 6 months. 

That’s pretty rare - if you’ve been following me for any amount of time you’ll know I always bang on about how things take time and you should release attachment to outcome over time frames. But today’s video explores how I did this, including exactly what I did day-to-day to make this happen so fast.

This one is actually a little aggressive on my end - it’s more of a rant than anything, but it’s a message I believe in and a lot of people need to hear it!I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

Some time ago, I released a video to my paying clients. The video explains a strategy I’ve developed for a new SMMA business model. A lot of my clients took it and ran with it, and went on to build established agencies with lots of clients. Today, I want to share this model with you. 

Please note, this only works if you’re good at service delivery..I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

Recently it occurred to me that in business, I’ve hit pretty much every goal I set for myself.I’ve fallen short a few times elsewhere, but with my company, never.Then I realised that a lot of it is just due to my goal design and the way I actually perceive goals. 

As always, it’s a weird mindset thing that moves the needle, so I wanted to share it with you today.I recorded a quick video to explain this paradigm shift to you - it should be useful - it has been for me!

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

A couple days ago I was cleaning out my google drive. Halfway through, I stumbled on something called ‘Daily SOP’. I didn’t know if was delete-able or not, so I opened it to find something that made me smile.It was an SOP I made when first starting my second business to keep me focused and organise my time and appointment setting efforts.

This Google doc staring back at me (that I’d totally forgotten) was the thing that took this business to multi-seven figures.So I thought I’d share it with you on a video, in the hopes it helps make client acquisition easier for you.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

As with every system, if you put garbage in, you’re going to get garbage out.This applies to appointment booking systems, now more than ever.There’s something most people do, that if they didn’t do, would get far better results. 

When I realised this (I made the mistake myself a while back), I made some drastic changes to my appointment booking process and found the results improved massively.If you’re doing outbound email, you NEED to watch this!Please note this is what has worked for ME. I’m sharing MY experience. It might not work for everyone!

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

To build great companies you need to hire great people. It’s impossible to point to any great company without pointing at the people who built it. I’m far from building anything ‘great’, but I’ve learned a few things about managing and training people since starting my two businesses, Northflow Consulting (a 7 figure agency we’ve now sold) and Imperium Agency (a multi 7 figure coaching company). In today’s video I’m going to cover how I train people for a very key role - sales. I explain how I train new sales reps and help them better understand sales so they can make more money and close more deals.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

I’ve been using cold looms to grow b2b high ticket businesses for about 3 and a half years. In that time, I’ve also taught cold looms to 270 other b2b high ticket businesses.I love cold loom. Most of my waking hours are spent thinking about scripts, delivery and how to improve. Today I want to condense a significant amount of my knowledge in this area into a video, mostly to explore the rules of actually recording the loom & how to say what you want to say.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

The most requested video I’ve ever had in my 18 months of youtube is about my cold loom script. What to say, in what order to say it, etc.I’ve put this video off for about 18 months to see if it’s something people really want, or just something a few people have asked for.But at least 10 times a month I get people dming me asking for my script.So, here goes. I just finished recording a video explaining my FULL script for loom videos.It’s booked me a heap of appointments, signing me roughly 250 b2b high ticket clients.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

Today I want to talk to you about doing nothing. Literally, nothing. No work, no podcasts, no music, no stimulation of any kind.This isn’t a discussion about dopamine fasting, meditation or anything fancy. It’s just me talking to you about why, most days, I purposefully have periods of doing nothing. 

The practice of doing nothing has drastically changed my life, improved my ability to think and my ability to make the right decisions.This has worked for me - it might not work for you!

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

Everyone knows most people’s attention spans in this day and age are screwed. People can’t hold their focus for more than 30 seconds on most platforms, and algorithms are tightening the content stream to forever be shorter and more gratifying immediately.I’ve fought this algorithmic tide of distraction pretty well. 

I can focus for hours on end without getting distracted, and I want to share one of my best strategies for improving your attention span and holding your focus.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

This month marks my 18th month of making YouTube vids. What I’ve learned about my personality during this 18 month period is that I can’t just do something for fun - I have to win.This desire to compete and win manifests whenever I play video games (or board games, don’t ask my family about our annual monopoly game), and it manifests on YouTube, too.Because of this, I’ve spent a long time thinking about my channel, how I’m going to grow it & what my strategy is moving forward.

Ironically, I made a YouTube video to explain this strategy - if you’re ever planning to get into YouTube organic, you might find some value in it.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

My first 90 days of SMMA proved very turbulent and not very fun at all. I experienced a horrific amount of ups and downs (both productivity wise and emotionally) and in today’s video I wanted to share my first 90 days with you to level with anyone frustrated trying to get a foothold for their agency.In this video I also talk about how much money I made in the first 90 days. I honestly think it’ll shock a lot of people.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

The first 12 months of an entrepreneurs journey typically make or break them. The initial conditions set, the patterns formed and the beliefs laid out will craft their future.Starting a business is disgustingly tough. There’s no way to sugar coat it - it sucks.However, amidst the harsh weathers of early-day business, we can find glimmers of excitement, hope and confidence.Today’s video serves the purpose of giving you the latter 3 things. It’s designed to explain and explore my first 12 months in the SMMA space, giving my experience (honest experience only of course).I also proceed to explain the 3 steps any agency owner must go through to become successful. I hope you find them helpful, they worked really well for me.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

4 years ago, when I was knee-deep in outreach with my first agency, I came across a study that taught me something about dopamine and psychology. It taught me about addiction.At the time, I was really struggling with consistency in my outreach. How to get up day in, day out, and stay consistent with the work no matter what. Something that, as i’m sure you’re aware, a lot of people (especially beginners) struggle with.What I learned 4 years ago remedied this situation for me. It was a mindset hack that I used and served as an incredible fail-safe for my agency.I made a video discussing it, so you can use it too.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

What is the ‘best’ script for acquiring clients through cold channels? Today’s video answers this question. Nice and simple, no need for a fancy description.

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

Recently I finished a training session with Imperium Agency’s newest sales rep (we’ve now got 3).

I recorded this training session, whereby I walked the new rep through a 4 step framework I have for a key part of all sales calls. Most people struggle with this part of the call in question, so I decided to upload the recording of the 1-1 to YouTube to help others.

If you learn this 4 step process, your calls will be easier and you will close WAY more clients!

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

I made $11,500 yesterday. I’m 24, dropped out of college about 6 years ago.

Five figure days aren’t consistent every day for me, but they’re becoming more common. 

As we grow and develop our company towards that 8 figure mark I am documenting my thought process, ideas and (most likely) mistakes.

Today I wanted to share with you a video where I discuss the most important thing I’ve learned and got right that has allowed me to grow to a multi-seven figure income at 24, with no degree, no website & no offices.

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

I thought I was productive until I discovered a new method to improving my health. Having implemented this method, I’ve found myself to be 10x more productive, energetic, focused and concentrated.

Doing this has removed any brain fog I previously had and levelled out any emotional instability that was lurking in the shadows. It’s not a gimmick or shiny object - just common sense that, turns out, isn’t so common.

It’s honestly changed my life, and I’m so excited to be sharing it with you in today’s YouTube video.

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

If there’s a mistake I wish I avoided when starting my first company, it would be the one I talk about in today’s YouTube video.

It’s common for early (or even late) entrepreneurs to be psychologically biased towards certain actions, or approaching actions in a certain way.

I was fortunate to be educated by a mentor in my journey to remedy my biases and develop a new way of approaching tasks that led to me going on to make multi-seven figures.

Come to think of it, I can’t think of any 7 / 8 figure people who don’t do this. I recorded a video to explain…

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

“All I want to know in life is where I’m going to die so I don’t go there”.

Probably one of my favourite quotes, from Charlie Munger (not my namesake, I’m afraid).

I remember reading this quote for the first time, 6 or 7 years ago at the start of my entrepreneurial journey. Someone recommended I purchase Poor Charlie’s Almanack, a $100 book comprised of the ‘wit and wisdom’ of Charlie Munger.

As far as ROI is concerned, that might just be be the best $100 I’ve ever spent.

Today’s video is centralised around the concept of inversion, explaining how I’ve applied and implemented this quote into my day-to-day life, business, product and team.

It helped me get to multi seven figures (and no doubt, 8 and beyond in the future). I hope it helps you too.

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

Jimmy joined Imperium 7 months ago. In that time, he used our systems to take his agency form $40k/mo to $85k/mo.

In his first week, Jimmy signed a client using our methods for an 18 month contract, worth $120,000.

Not bad going. So I decided to interview him for your viewing pleasure!

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

Today’s video is about mental health as an entrepreneur.

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

Garbage in, garbage out, as the saying goes.

Show me someone’s diet and I’ll show you how successful their business will be.

If you eat shit food, you’ll produce shit work.

Your body is connected to your mind. If you don’t take care of it, it’ll fuck with your mind. Your focus, concentration, energy & emotions go haywire when you don’t eat properly - a pretty solid disadvantage to have if you’re trying to build a business.

In today’s video I explain what I eat and what dietary rules I follow that allow me to massively improve my output and productivity.

This is my personal experience. It might not work for you.

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

Hey everyone. I just finished interviewing Michal. He’s one of our clients (and a bloody good one at that!).

Michal joined us 5 months ago, making $13,000/mo. 

He couldn’t break the glass ceiling, constantly spinning his wheels unable to routinely acquire new clients for his agency.

Fast forward to now, Michal rakes in $25,000/mo with his agency and isn’t slowing down. That’s a $140k/year increase in revenue in 5 months. Cool stuff right?

I’ve uploaded the interview where Michal shares some of our best kept acquisition secrets and explains how he accomplished a 2x growth in under 6 months with us.

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

I recently hosted a Q&A for subscribers and answered every question under the sun to do with SMMA growth. I’ve split it up into a 2 part video series. This is part 1. Part 2 will be uploaded on Friday.

Last time I did this we got a ton of views and positive feedback, let’s go for another round!

The video is linked in the comments if you want to check it out.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

Just finished uploading part 2 of my 3hr subscriber Q&A session!

In part 2 I answer a ton of questions from subscribers to do with SMMA growth, sales, appointment booking, service delivery. The lot! Some questions were pretty controversial too, and a lot of the time my answers were not what people were expecting.

This should be helpful to anyone looking to start or grow their own SMMA/coaching biz.

I hope you find today’s video helpful. If you do, consider subscribing :)

Thanks,
Charlie

Aurelien joined Imperium 6 months ago. 

6 months ago he was making $0/mo, had the odd client but no consistency. Struggle, doubt, pain and fear riddled his entire life and he was, in his own words, ‘lost’.

Fast forward, he’s in a unique niche, making $10,000 per month.

I love him to bits and he agreed to hop on an interview to explain how he used our program to facilitate this transformation. I reckon you’re gonna love it :)

I hope you find this episode helpful. If you do, consider subscribing :)

Thanks,

Charlie

When it comes to appointment booking, most people make the fatal mistake of constant change. What this means is a serious lapse in judgement, whereby one does not consider the principles of systems thinking when trying to acquire clients.

Latency is a rule in systems. If you don’t understand the term, you’re in for some real trouble in all your client acquisition efforts. So, as per usual, I made a video explaining how it works.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

If you want to scale a company, you need to observe nature.

Nature is a near-perfect example of how businesses operate, scale and grow. We can extrapolate principles from the natural world into our business paradigms to build a more sound and objective understanding of how the world works and how the market influences our businesses.

We can leverage this understanding to make better decisions, pile up more money and have more fun.

I made a video / podcast to explain.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

I’ve been practising intermittent fasting for 5 years. It’s changed my life.

Ever since I’ve started, my energy, focus, concentration, emotional stability & happiness have been through the roof. I’ve never looked back.

I’d like to share my experience with you in today’s podcast. 

Please note, I’m not a doctor or health professional. It’s worked for me, doesn’t mean it’ll work for you!

I hope you find today’s podcast helpful. If you do, consider subscribing :)

Thanks,
Charlie

‘Latent conditions’ is a term I’ve created to explain a core facet of client acquisition. If you don’t understand latent conditions and how they work, you’ll never truly understand client acquisition.

In today’s video I explain what latent conditions are and how they’ve made me millions of dollars with online marketing & e-learning companies.

The video is linked in the comments if you want to check it out.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

I recently finished conducting a coaching call with our paying clients where we talk offers, appointments, sales, and more. It’s about an hour long and filled with gems to do with client acquisition for marketing agencies.

I’ve uploaded it to YouTube as it might be helpful for some people!

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

A successful business is just a collection of solutions. An entrepreneurs main role is problem solving. Understanding how to solve problems is critical to the success of your company, and if you don’t know how, you’ll forever be spinning your wheels, struggling to grow.

Today’s video is centred around the premise of problem solving, more specifically, problem definition. It teaches you how to get to the bottom of a problem, root it out and solve your business in a micro-fashion, not a macro-one.

The video is linked in the comments if you want to check it out.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

Today’s video explains a principle found in evolutionary biology that accounts for the majority of success I've had with appointment booking in my business.

It’s called common descent. If you understand it, you have a massive advantage over your competitors, and acquiring clients will be a lot easier.

If you don’t, you’ll forever be at the mercy of people that do.

Warning: this video was very hard to make and articulate, due to the complicated and advanced nature of the ideas. Bare with my line of thought as I explain in the vid :)

The video is linked in the comments if you want to check it out.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

I often receive DMs from people asking me how I’d start over or what advice I’d give to beginners who are starting their journey with SMMA.

I’ve thought about this for a long time. There’s a lot of advice I would give if I was to go back in time to 18 year old Charlie, but there’s one idea I had that is so contradictory, idiosyncratic & weird that I couldn’t help but make a video on.

This video explains one thing I’d do if I was starting over, as someone who’s built a $100k/mo agency & a $200k/mo coaching business.

The video is linked in the comments if you want to check it out.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

'I can’t get clients’ 

Truth of the matter is that if you currently cannot get clients then you probably do not deserve clients. 

Sounds harsh right? 

It’s a bitter pill to swallow but in the world of business, we get what we deserve, whether it’s clients, incredible results, etc. 

A common misconception is that volume should equal success when unfortunately, that is far from the truth; sending thousands of emails with no direction day in & day out is just not going to cut it. 

In this podcast, I share how you can go from not getting any clients to becoming who you need to be in order to have all of the clients you could ever wish for. 

The video is linked in the comments if you want to check it out.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

Struggling to book appointments & close deals?

Outside of your appointment setting process & sales ability, It usually comes down to your offer & what you are actually pitching to your market. 

You can have the best acquisition & sales strategies in the world; if you don’t have a bulletproof offer, you will struggle to stand out from the masses & fall short of achieving the revenue goals that you desire to achieve.

In this podcast, I’m going to be going over the exact offer building framework that I have personally used to sign over 700 clients & show you how you can do the exact same for your own business. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

Today’s podcast explains the system we used to get DFY agency marketing clients a 80% appointment booking rate from leads, and a 80-90% show rate on those appointments.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

As an entrepreneur, time is everything. 

There are so many founders out there that have fallen into the trap of doing absolutely everything themselves. 

Lead sourcing, email sending, follow ups, etc. 

Sure, there are some things that you & only you can do yourself BUT I can almost guarantee that there are some tasks which does not require your attention at all. 

For that reason, the first hire that anyone should make in their business is a virtual assistant & in this podcast, I share how exactly you can do that for as little as $3 an hour. 

Be sure to check out the video on my Youtube channel, as it will provide you with better context as to what to do. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

Niche saturation is one of my favourite things in the world. 

Whilst many people tend to drown in terror & run far away from saturated niches, I run right towards them with a big fat smile on my face. 

Sounds crazy right?

The reason I love niche saturation is because it lets me know that there is an existing market that is in need of a solution AND it provides me with an opportunity to be better than everyone else. 

In this podcast, I share with you why niche saturation is in fact an amazing thing & how you can use a saturated niche to your advantage in order to scale up your business. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

20-30 meetings a day has become the norm in recent weeks. 

Many of you have probably clicked on this video expecting to see a hidden outreach system or a magic pill that will automatically fill up your calendars (we’ve all been there). 

Unfortunately, there is no magic pill & there is no fancy secret system. 

The place where many people go wrong is that they assume that in order to get as many as 20-30 meetings a day, it’s all about the strategies which they execute, which isn’t entirely true. 

Whilst strategies & tactics are important, the more important component behind filling up your calendar on a consistent basis is the foundations in which your business is built upon. 

It doesn’t matter what outreach system you use - if you do not have strong foundations in place, you will never be able to fill up your calendars on a consistent, predictable basis. 

In this podcast, I walk you through how I personally book 20-30 meetings daily for my business & share the 5 key components that goes into building a strong foundation, to allow you to hit similar numbers to the above. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

I’m not a fan of Instagram, which is ironic considering I’ve just joined it in recent days against my best wishes (cheers team). 

What I am a fan of however, is high quality leads that can be delivered in a short space of time & that is something that Instagram can provide on a consistent basis. 

I’ve personally used Instagram in the past to generate 1000s of leads for both my coaching business & my old marketing agency & it has proved to be very, very fruitful. 

In this podcast, I share how you can generate high quality leads on a consistent & predictable basis with pure ease by simply using Instagram. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

Ladies and gents! In today’s video I sat down with the man, the myth & most certainly the legend, Joel Kaplan.

In this 50 minute value packed training we discuss the best and most effective cold DM strategy currently in the market for appointment booking.

It’s awesome and you’re gonna love it! Joel walks through his entire script, process and sales deck for the close.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

Content is absolute king. 

As much as I hate having my face plastered all over the place, it has done wonders for my business by helping us build an absolute mammoth of an inbound appointment setting machine. 

Outbound is my first love & I will always cherish it but nothing can top an inbound monster that fills up your calendar on autopilot every single day with minimal effort. 

In this video, I reveal the secrets behind my inbound machine & share how you can build the exact same thing for your own business. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

Getting clients without any case studies or results really isn’t that hard. 

Don’t get me wrong, it’s far more difficult in comparison to when you do have case studies but it isn’t the end of the world if you don’t. 

In this video, I share how exactly you can sign up clients with no case studies or previous results whatsoever. 

The video is linked in the comments if you want to check it out.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

As humans, we have natural narcissistic tendencies & have a habit of loving things that we created or believed to have created. 

This single trait in human nature has allowed me to sign over 400+ clients in my coaching business. 

By letting your prospects be in control & feel as though that they have all of the power in the world, closing becomes effortless. 

In this video, I share how you can leverage basic human nature to make closing sales 100x easier.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

Ethan joined Imperium 10 months ago. 

He was making around $1000-$2000 per month & was stuck in the glorified freelancer stage in business, where he had no predictable client acquisition system & no financial stability. 

Fast forward to today, Ethan is now making multi 6 figures per year. 

I love him to bits and he agreed to hop on an interview to explain how he used our program to facilitate this transformation. I reckon you’re gonna love it :)

I hope you find it helpful. If you do, consider subscribing :)

P.S. Check out Ethans YT channel - https://www.youtube.com/@ethanwelby/videos

Thanks,

Charlie

Even when equipped with incredible strategies, tactics & guidance, people still fail with pure ease.

Why is that?

They simply view anything that SEEMS detrimental as a crutch & thus give it power, which makes failure inevitable. 

In this video, I highlight the importance of not giving things power & changing your perspective on things that look like crutches, when in reality they can be an invaluable asset to your success. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

So many entrepreneurs are stuck in a never ending seesaw of going up & down, being who they need to be for success one minute & then surrendering to their old self destined for failure the next. 

One of the main reasons for this nightmare of an emotional rollercoaster is because people are unable to switch off. 

They feel the need to stay at the very top at all times, no matter what. 

The problem with this however is that when you are emerging into who you need to be in order to see success, you cannot expect to become that person in a matter of days. 

It is a slow, gradual process & therefore you need to NATURALLY grow into that person rather than try & force the transformation within an unrealistic time frame because that is simply not a sustainable way of living.

In this video, I am going to be sharing how you can avoid self-sabotage & make growing into who you need to be seem effortless.

The video is linked in the comments if you want to check it out.

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie

Burnouts are probably one of the most frustrating things as an entrepreneur. 

You can have an incredibly strong mindset & all the willpower in the world but eventually, your body will tap out long before your mind does. 

As a result, you're left in this delusional frame of mind thinking that you could have done more as you’re so locked in from a mental standpoint, when the reality is that you couldn’t because you have physically tapped out (which is fine!).

Whilst burnouts are never a nice thing, it’s a great measuring stick for how far you are able to go before your body clocks out. 

Many people believe that they are working to the best of their ability & they are giving it everything they have, when in reality, they haven’t even scratched the surface. 

In this video, I share my experience with burning out & why it’s actually a good thing for every entrepreneur to experience at least once in their life. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,
Charlie

One of the most valuable forms of currency available to us right now is pain. 

Yes, you read that right; PAIN. 

Now you may be wondering, how on earth can an unpleasant feeling be regarded as an incredibly valuable currency?

It’s quite simple; the more pain you go through in the pursuit of your goals, the more likely you are to achieve your desired outcome. 

Pain is the cost of success & we are incredibly fortunate enough to have access to an abundance of pain to then allow us to get to wherever we desire to be. 

In this video, I share the concept of pain exchange & why you should view pain as an incredibly valuable asset to your business. 

I hope you find it helpful. If you do, consider subscribing :)

Thanks,

Charlie