ill communication: copywriting tips & sales strategies for small businesses (Kim Kiel - Marketing & Copywriting Strategist)
Explorez tous les épisodes de ill communication: copywriting tips & sales strategies for small businesses
| Date | Titre | Durée | |
|---|---|---|---|
| 16 Aug 2022 | ill communication trailer | 00:02:18 | |
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team… there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter Ill Communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com | |||
| 24 Aug 2022 | What is ill communication & how it will help grow your business | 00:10:59 | |
Welcome to the ill communication podcast! I’ll be honest, when I learned that I had to dedicate this first episode to talking about myself, I got all up in my head. I don’t want to talk about myself! I don’t know what to say or if you’ll even be interested in hearing it. If you’re an entrepreneur or a woman in business, I have no doubt you can relate to the little gremlins that pop up in our minds and make us question our worth or expertise. We second guess ourselves and procrastinate showing up and putting ourselves out there. As I worked through this crisis of confidence to launch this podcast, I realized that this is why I’m creating this podcast in the first place! I want to give women business owners easy tools to stop second-guessing themselves, stop overthinking, and start sharing their message with the world. I want to help you amplify your voice and your genius so you can grow your business with a little more ease and a lot more joy. With that said, in this first episode of the ill communication podcast, I am going to be getting over my own fears and finally opening up to share with you who I am and how I am going to help you level up your copywriting skills. These episodes will be short and sweet and full of information that you can take direct action with. Tune in to learn more about me, what you can expect from my podcast, and my number one tip to stop overthinking and start writing. Show notes are always available at www.kimkiel.com!
| |||
| 24 Aug 2022 | How to write your bio with the 5 Sentence Formula | 00:10:06 | |
Do you love your bio? As business owners, a bio is something we all need, and it’s one of the first things we write for our business. We use it for our website, social media, speaking engagements, podcast interviews, and more, so naturally, it’s something many of us write and rewrite over and over. Even though it’s one of the first things you’ll write as a professional, it’s often the hardest. So, in today’s episode of ill communication, I am sharing a simple formula for writing a bio you love. Your bio is a piece of writing that should share who you are, why you are special and amazing, and pique the interest of your reader so that they’ll want to get to know you a little more and take the next step with you. The tricky part is that you’re supposed to try to do all of that in just a few sentences, so how do you write a bio you can be proud of that fits everything you want to say? In today’s episode, you’ll learn my simple, 5 sentence formula that will strike the right balance of authority and personality and help your reader take the next step with you. Tune in to take your bio to the next level today. Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out Copyhackers: https://copyhackers.com/ Get the recipe card: I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 24 Aug 2022 | Instantly level up your copy with the Rule of You | 00:07:02 | |
Are you looking for a super simple tip to transform your copywriting? In this episode of ill communication, I am sharing a simple and actionable tip you can use to improve your copywriting today. Using this tip will instantly make your copy more relatable and enjoyable for your reader, and it will help you turn boring corporate copy into engaging and conversational copy. Ready for the tip? It’s called the Rule of You. It helps you make sure that you’re talking about your audience and their needs rather than yourself in your copy. When you follow this rule, the words “I”, “me”, and “ours” will be replaced with “you”, “your”, and “yours”. It’s important to remember that your readers and customers are always asking “what’s in it for me?” This rule will help you answer that question. Using this rule in your copy helps you focus it on your readers and helps them feel more included and understood. Sound amazing? Tune in to learn more about the Rule of You, how to use it, when to use it, when not to use it, and so much more. Show notes are always available at www.kimkiel.com! Resources Mentioned: Get the Magnetic Copy Checklist: https://www.kimkiel.com/magnetic I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 24 Aug 2022 | Can't think about what to write? Use this tool. | 00:05:57 | |
Do you ever have one of those days where you know you should send something to your email list but you don’t really know what to write? So often in our businesses, we struggle to come up with content that our audience will enjoy. We overthink and get overwhelmed about what to write. If this sounds like you, you’re in the right place. In today’s episode of ill communication, I’m sharing a simple tool to help you get those creative juices flowing so that you can get out of your head and get words onto a doc. What is this amazing tool you ask? The tool I am talking about is a writing prompt. This is essentially a suggestion for something to write about. We often think of these for creative writing or journaling, but you can use them for emails, blog articles, or social media content as well. I love how writing prompts help you easily share your message with your audience. Don’t let writer's block stop you from getting content out to your audience and growing your business. Using writing prompts is the perfect method for getting quality content out consistently. Tune in to hear more about why I love writing prompts and to get a writing prompt that you can use in your business today. Show notes are always available at www.kimkiel.com! I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 31 Aug 2022 | The Mary Poppins of copy formulas - “Practically perfect in every way” | 00:09:19 | |
Want to learn about a copy formula that you can use for practically anything? In this episode of ill communication, we are talking about the Mary Poppins of copy formulas. In the movie, Mary Poppins measures herself, and it says she is “practically perfect in every way.” I love this saying, and it’s why I named this episode after Mary Poppins. I’m sharing a copywriting formula with you that is practically perfect in every way for almost every piece of copy you need to write. There are dozens and dozens of copywriting formulas that you could use for just about anything: Facebook ads, social posts, sales pages, and even podcasts, but this one covers them all. Granted, copywriting formulas are very persuasive, and when put in the wrong hands, they can be harmful. The most important thing you need to remember when it comes to copywriting formulas is to approach them with a perspective that puts the needs of your customer first and that you do no harm. That being said, I fully love copywriting formulas! They are amazing because they give you a constraint that cuts down on the overwhelm and overthinking we do when we sit down to write something. I invite you all to embrace the constraint of copywriting formulas to help you write faster and more creatively. The copywriting formula I’m sharing today is a golden oldie that will attract interest, generate interest, arouse desire, and inspire action. Tune in to learn more about how to start using it for your copy today! Show notes are always available at www.kimkiel.com! Resources Mentioned: Learn more about why I love copywriting formulas in episode one: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 07 Sep 2022 | The trouble with THAT (and other words to cut from your copy) | 00:07:13 | |
Want to make your copy sound a little more elegant? Earlier on in my career, I learned the simplest and easiest trick for this. In this episode of ill communication, we are talking about the trouble with “that.” You may be surprised to find you can eliminate it (and other unnecessary filler words) from most of your copy, and it still reads the same while sounding so much better. It’s surprising how much it comes up in our language and how we actually don’t need to use it very often. “That” is a filler word. It clutters your copy and gives your readers more words to read than they actually need. All of the words I’m sharing today can be easily eliminated to improve readability and clarity. Think about it- people are hit with over 5,000 messages per day. Most people are seeing those messages through a small smartphone screen, so you have to ask yourself “how can I make this easier to read?” Topics We Cover in This Episode:
Of course, there will be instances where you need to use these filler words, but in general, cutting them out will make your copy stronger. more elegant, and easier to read. Tune in to learn more about what words to leave out of your copy and how it will take your copywriting skills to the next level. Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out CKUA: https://ckua.com/ I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 14 Sep 2022 | 3 signs you need to use a writing prompt | 00:03:52 | |
Need inspiration for what to write? You’re in the right place because I’m coming in hot with your monthly writing prompt. As a refresher, a writing prompt is something that gives you inspiration for what to write in your next email, blog, or social media post. The writing prompt I’m sharing is perfect for building the “know, like, and trust” factor with your audience and building your authority. It’s an especially good piece of content to include in the pre-launch phase of your sale or promotion. This prompt will help you answer the question every customer has: “How do I know if I’m ready for your service or program?” It’s brilliant because you basically help them see if they actually need to work with you. Another amazing perk of using this writing prompt is that it is so versatile. You can use it in so many different ways. You can present it as a checklist, a listicle article, or a carousel post, just to name a few. Tune in to hear more about this writing prompt, why it’s perfect for your business, and how to use it! Show notes are always available at www.kimkiel.com! Resources Mentioned: Learn more about writing prompts: https://www.kimkiel.com/podcast-1/cant-think-about-what-to-write-use-this-tool I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 21 Sep 2022 | The NEW 5Cs of copywriting - a modern refresh of Bob Bly’s brilliant formula | 00:09:47 | |
Ready to write effective sales copy? In this episode of ill communication, I’m providing you with a checklist to help you write effective sales copy. You’ll use this checklist to help you prepare for writing and to help you edit your writing before you hit send or publish. You’ll learn this with the 5 Cs of copywriting. If you’re a digital marketer or copywriter, you might have heard of Bob Bly’s copywriting formula. It is a beautifully succinct way of explaining the foundations of great sales copy. I think Bob’s formula is awesome; however, I do think that something is missing and it is worth adding to the formula. It’s an ingredient that is sadly missing from a lot of the sales messaging that we see today. Tune in to hear my modern refresh of this classic formula and how to start using it to level up your sales copy today. Show notes are always available at www.kimkiel.com! Resources Mentioned: Instantly level up your copy with the Rule of You: https://www.kimkiel.com/podcast-1/instantly-level-up-your-copy-with-the-rule-of-you I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 28 Sep 2022 | Triple Trouble - why you should follow the Rule of 3 in copywriting | 00:06:34 | |
What do the Beastie Boys, Rice Krispies, and the movie 9 To 5 have in common? If you guessed that they were a few of my favorite things, you wouldn’t be wrong! However, these are all brilliant examples of a powerful writing and marketing principle that will help you write memorable, effective, and entertaining sales copy. In this episode of ill communication, you’re going to find out why the rule of three is a powerful tool to have in your marketing toolbox. You’ll begin to use it to strengthen your message and after this episode, you’ll probably begin to see it everywhere. As Aristotle said, three is perfection. Our brains love patterns and three is the smallest number you need to create a pattern. Once you start infusing this rule into your copy, you’ll love the way it turns out. You don’t have to follow this rule exclusively, that would probably get pretty annoying for your reader and you can’t always convey every message with this rule. But the next time you’re writing for your business, keep the rule of three in mind because it could turn a bland, boring message into something more memorable. Tune in to learn more about the rule of three and how to use it to make your sales copy stand out. Show notes are always available at www.kimkiel.com! I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 05 Oct 2022 | Increase your email open rates with these proven strategies (Part 1) | 00:09:44 | |
Think about the mail you’ve received recently… I’m talking about snail mail. If you’re like me, you probably get a lot of bills. You can just tell by the envelope when it’s a bill. They all look official, ominous, and boring. You also probably get plenty of junk mail and fliers. My favorite kind of mail, however, is something that I rarely receive any more. It’s a letter from a friend or family member, a postcard, or an actual envelope with unique handwriting. This is the kind of mail I open immediately because I’m so curious to see what’s inside. This got me thinking about emails and what makes readers want to actually open them. There are a lot of lessons we can take from snail mail that we can apply to digital mail. In this episode of ILL communication, I’m sharing the first part of my two-part series on getting your emails opened. In this first part, I’m highlighting a few simple tips and changes you can make when you send your emails to get people to open and read them. You’ll get my simple do’s and don’ts. Next week, you’ll get my plug-and-play subject line formulas. We will talk about preheader text in emails and how that can help or hinder your open rates. This series is going to be full of my best tips so make sure to tune in so you don’t miss a thing! Show notes are always available at www.kimkiel.com! I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 12 Oct 2022 | Increase your email open rates with these proven strategies (Part 2) | 00:12:47 | |
Last week, at the end of the episode, I let you know that if you tune in this week I will share some formulas for writing subject lines - including my favorite one. That is a technique called an open loop. You’ll see this technique used frequently in movies and T.V. shows. The cliffhanger entices you to come back for more, which is why it’s one of my favorite subject line formulas. In this episode of ill communication, I’m sharing part 2 of my mini-series to increase your email open rates. Last week, we talked about how to measure them and the effect your sender name has on your open rates. This week, I’m sharing my tips for subject lines and preview text. Your subject line is a critical piece of your email strategy because it’s essentially a mini advertisement to get people to click on your email. These subject line formulas are tried and true and sure to increase your email open rates. Your preview text is just as important as your subject line. It allows you to further amp up the drama for your email and entice people to click. Tune in to learn more about how to nail your subject line and preview text for higher open rates! Show notes are always available at www.kimkiel.com! Resources Mentioned: Listen to part 1: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1 Check out my favorite emoji search engine: https://emojipedia.org/
| |||
| 19 Oct 2022 | A writing prompt for every day of the year | 00:05:02 | |
This episode of ill communication is going to help you come up with content for any day of the year. As you may know, about once a month on the podcast I share a writing prompt to give you a little inspiration for what to write about. Whether you’re looking for an idea for an email, blog article, or social media post, this writing prompt has saved me many times when I’m brain-dead and can’t think of what to write. The best part is that this writing prompt is so simple. All you have to do is check out what national day it is that day! There are websites that list every holiday. All you have to do is scroll through that website and see what inspires you. You can connect it to your business if it works for you. However, you don’t have to. You can also just use it to bring a little delight, entertainment, and joy. Tune in to this episode to learn more about how I use this writing prompt whether it’s for business or just to bring a little joy to my readers’ lives and put a smile on their faces. Show notes are always available at www.kimkiel.com! Resources Mentioned: Find out the National Day: https://www.daysoftheyear.com/ See a live example (and get the recipe for the Ginger Minted Mule): https://mailchi.mp/2e3db1dd9e2e/minted-mule I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 26 Oct 2022 | How to write a compelling sales message without being cheesy or sleazy | 00:06:47 | |
Imagine being able to write a compelling, emotional sales message that doesn’t come across as sleazy or icky. What if you could whip up that sales message quickly and have it strike the right note with your prospective client? And when you write this message, it gets your reader to take the action you want them to take, whether it’s to book a call, click a link, or push the buy button. That’s exactly what you’re going to learn how to do in this episode of ill communication. I’m sharing a powerful copywriting formula that has stood the test of time. It’s been used in some of the most successful marketing and advertising campaigns, and in fact, it’s being used on you right now! This copywriting formula is not only effective, but it is my personal favorite. You can use it to write almost any type of copy. Whether it’s a donation letter, a sales email, or a Facebook ad, this formula will help with it all. That formula is called P4, and you’re going to love it. Tune in to this episode to learn more about what this formula is, how to use it, when to use it, and so much more! Show notes are always available at www.kimkiel.com!
| |||
| 02 Nov 2022 | 6 surprising tools to grow your business & write million-dollar copy | 00:12:37 | |
Are you looking for the perfect tools for your business? If you’ve ever been pregnant, you know that there are some baby gear items that need to be purchased. Back when I was pregnant with my first kid, there was one essential item that I told my husband he must purchase before the baby arrived, and that is my Miss Silva Espresso Machine. This espresso machine has brought my husband and I so much joy and it is now one of my most important business tools today. It fuels me to create the million-dollar copy I provide to my clients. In this episode of ill communication, I’m sharing my favorite copywriting, business, and life tools that helped me grow a very successful business and write copy that has made over $2 million for my clients in the last year alone. I know that there’s probably a tool or two that will help you save time, stay organized, save your sanity, and grow your business with a little more ease. Tune in to learn more about the business and life tools that helped me grow my business and how they can help you too! Show notes are always available at www.kimkiel.com! Resources Mentioned: One-tab: https://www.one-tab.com/ Source for GIFs: www.GIPHY.com Standing Desk Converter, 25” : https://amzn.to/3yG7PCb Rode NT-USB Mini Microphone: https://amzn.to/3TjyOva Miss Silvia Espresso Machine: https://amzn.to/3Mx8Zpi Link to my tutorial on google doc hacks and using GIFs
| |||
| 09 Nov 2022 | How to simplify copywriting AND get more sales | 00:10:53 | |
Simplicity is the secret to sales, and in this episode of ill communication, you’re going to find out why. The last thing you want to do is overwhelm your reader or sales prospect with too many choices. You don’t want to have a metaphorically jam-packed shelf of offers that makes your readers confused and so paralyzed about the choice that they choose to leave. That’s why today’s episode about the rule of one is so important. The rule of one is the foundation for all great copywriting. It reminds us to focus on writing for one reader, talk about one big idea, provide one offer or promise, and ask for one call to action. Focus on your one reader or ideal buyer. Imagine you’re having a face-to-face conversation with her. Talk about her problems, desires, objections, and dreams. When you write to your one reader, she’ll know you’re talking to her and that you understand her and her problems. In every sales message you write, whether it’s a Facebook ad, social media post, or sales email, you want to focus on one big idea or theme instead of trying to tackle them all. You also want to give them only one action to take so that you can increase your conversions or sales. Tune in to this episode to learn why simplicity is so important and how to use the rule of one in your sales copy. Show notes are always available at www.kimkiel.com! Resources Mentioned: Join the Joy of Copy Club: https://www.kimkiel.com/copyclub
| |||
| 16 Nov 2022 | Use this 1 tip to create MULTIPLE pieces of content | 00:05:35 | |
This episode of ill communication is going to inspire some amazing content for your email list, social media posts, and articles or blogs! It's a writing prompt you can actually use many times throughout the year with just a few simple tweaks to the formula. This formula is amazing for delivering value, showcasing your expertise, and building know, like, and trust from your readers. It’s particularly great to send during the pre-launch phase of a big sale you might be planning. Just grab the prompt and fill in the blank. This one writing prompt will give you multiple pieces of content. You can share a value bomb of productivity tips or tools that help you or your clients save time, stay organized, or make more money. This writing prompt is so versatile. Tune in to learn more about what this writing prompt is, how to use it, when to use it, and how to repurpose it for use all year long. Show notes are always available at www.kimkiel.com! Resources Mentioned: Listen to episode 14: https://www.kimkiel.com/podcast-1/6-surprising-tools-to-grow-your-business-write-million-dollar-copy Join the Joy of Copy Club: https://www.kimkiel.com/copyclub
| |||
| 23 Nov 2022 | How to get the most out of Black Friday - even if you’re not selling anything | 00:08:33 | |
If you’re planning a Black Friday promotion, you’ve probably written your emails, ads, and sales pages, and are busy testing your tech to make sure everything’s connected and ready to go. You’ll want to bring your A-game to your emails and ads because you’ll be fighting for attention. Make sure to check out my previous episodes linked below to help you prepare. However, if you, like me, aren’t planning to participate in Black Friday or Cyber Monday promotions, you can still leverage this weekend to your advantage. In this episode of ill communication, I’m giving you a few extra tips to help your business and your copywriting as we head into this weekend. Those tips are: 1. Start a swipe file 2. Don’t be afraid to unsubscribe 3. Participate in Giving Tuesday Tune in to learn how these tips can help you as we head into this weekend and how to make the most of it. Show notes are always available at www.kimkiel.com! Resources Mentioned: Magnetic Copy Checklist: www.kimkiel.com/magnetic Optimize your email Episodes 10: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1 Optimize your email Episodes 11: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-2podcast-template-title-9ew3a 5Cs of Copywriting: Episode 8: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formula Yellowstone to Yukon: https://y2y.net/get-involved/events/ Kurandza: https://www.kurandza.org/istandforgirls Join the Joy of Copy Club: www.kimkiel.com/copyclub
| |||
| 30 Nov 2022 | How to use the 9-word email to get more clients | 00:08:43 | |
Ready for a very powerful sales email copywriting formula? In this episode of ill communication, I’m sharing the shortest and most effective email you could write all year. I promise, if you use this magic formula the right way, you’ll revive some of the prospects who have been languishing in your sales pipeline for a while. This episode could bring in a couple of new clients by the end of the year! This famous email formula is called the 9-word email. I personally have been using it for at least 4 years with my clients in my own business. This means I have seen firsthand how powerful it is when used properly. This email is like the opposite of a broadcast, salesy email. It opens up the opportunity for natural human conversation and it is so effective. That’s why I’m sharing all of the do’s and don’ts so that you can perfect this email formula and start bringing in new clients now. Tune in to learn more about what this email formula is, how to use it, when to use it, and the top do’s and don’ts to use it properly! Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out Dean Jackson’s website: https://deanjackson.com/ Join my VIP Copy and Cocktails Club: https://www.kimkiel.com/newsletter I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 07 Dec 2022 | 3 tips to prepare your business for a holiday break | 00:10:32 | |
Now that Black Friday, Small Business Saturday, and Cyber Monday promos are complete, you’re probably turning your mind to the end of December. For many of us who are entrepreneurs, that means lining up as much business as we can in the remaining weeks of the year and preparing to take a few days or even a few weeks away from our businesses over the holidays. It’s so important to build in time away from our businesses so that we can spend precious time with our loved ones or just give ourselves a much-needed break to relax and restore our energy. If you are planning to take a little time off during the holidays, I thought you could use a few tips to help you set yourself up to take a wee break from your business - guilt-free. In this episode of ill communication, I’m sharing three tips to help you prepare your business to take a holiday. If you’re ready to get your business prepared for a holiday break, make sure to tune in to this episode. Show notes are always available at www.kimkiel.com! Resources Mentioned: Register for the 2022 holiday writing workshop: www.kimkiel.com/holiday Listen to episode 14: https://www.kimkiel.com/podcast-1/6-surprising-tools-to-grow-your-business-write-million-dollar-copy Check out Lauren Goldstein’s Biz Doctor Podcast: https://www.goldenkeypartnership.com/podcast/
| |||
| 14 Dec 2022 | Don’t write from scratch! Use the ACCA copywriting formula to get more sales and donations. | 00:09:42 | |
There is a common saying in the copywriting world: only rookies write from scratch. Seasoned copywriters like me never start with a blank page. We typically have a considerable amount of customer research which gives us all of the messaging and words we need to write. And when we match that customer research with a copywriting formula or a framework, the copy is assembled into a sales message that's designed to connect and convert. In this episode of ill communication, I’m sharing a copywriting formula that’s perfect for businesses and charities, especially as we approach the end of the year. This copywriting formula is a little bit different than some of the others that I have shared on the podcast. This formula is called ACCA. This stands for Awareness, Comprehension, Conviction, and Action. It gives you a chance to provide a little more education and explanation behind the problems your reader is facing. Tune in to learn more about what this copywriting formula is, how to use it, and why it works! Show notes are always available at www.kimkiel.com! Resources Mentioned: Listen to Episode 5: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way Visit the Kurandza website: kurandza.org/donate Join the Joy of Copy Club: kimkiel.com/copyclub I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 21 Dec 2022 | The "Golden Formula" for delighting your audience | 00:07:13 | |
Today we're taking a tasty little break from regularly scheduled copywriting programming because it's my mission to make your life easier and to demystify and simplify copywriting and marketing so you can get your beautiful voice and message and impact out into the world. I love sharing tips and hacks to make your business and your life a little easier and more joyful. And that's why today on ill communication, I'm not going to be sharing a copy recipe. Instead, I'm sharing a food recipe for one of the most challenging items on the holiday table. You guessed it, gravy! The thing is, making gravy can be tricky. There are totally different techniques. Do you shake the flour and water together and then add them to the drippings? Or do you add the flour to the drippings to make a roux and then whisk in the broth? What do you do about the lumps? Cooking dinner during the holidays is stressful enough, and then you add gravy to the mix! Tune in to hear the golden formula for cooking delicious gravy this holiday season! Show notes are always available at www.kimkiel.com! | |||
| 28 Dec 2022 | 5 powerful business lessons I learned from launching a podcast in 2022 | 00:15:23 | |
Welcome to the 22nd episode of ill communication! I launched this podcast on August 23rd, and it’s one of the most exciting and scary things I did in 2022. Honestly, it’s been a pretty fun ride! Because it’s the end of the year, I want to take some time to reflect on what it’s been like to launch a podcast, what’s working, and what’s not working. So in this episode of ill communication, I’m sharing some of the biggest lessons and takeaways I learned that I think are important for any entrepreneur or business owner. In fact, a lot of these lessons apply to life as well, not just business. So along with each lesson, I’m sharing tips for how you can apply these lessons to your life and business as well. I’m also going to share a little bit about what you can expect from the podcast in 2023 and I have a special announcement about how you can work with me for free. Overall, this podcast has been a fun form of creative expression for me and I enjoy bringing these tips and strategies to you each week. Tune in to learn what my five biggest lessons and takeaways from the podcast were this year and how you can apply them to your life and business as well. Show notes are always available at www.kimkiel.com! Resources Mentioned: Take the listener feedback survey: https://forms.gle/PpVajMWxMgrEHK7V7 Check out Stephanie Judice Podcast Production: https://stephaniejudice.com/
| |||
| 04 Jan 2023 | 5 crucial copywriting trends for 2023 | 00:13:57 | |
Happy New Year! Because it’s the first episode of 2023, I thought it would be a great time to talk about the copywriting trends for the year ahead. These trends will undoubtedly have an impact on your business, how you market, how you launch, and what to expect for sales. So in this episode of ill communication, I’m sharing the top five crucial copywriting trends for this year. It’s my intention that you can leverage these trends right now as you’re making your 2023 business plans. The days of clickbait, bro marketing, and cheesy sales tactics are winding down. Consumers are becoming way more savvy and way more choosy about whom they invest with, so it’s important to keep this in mind as you plan your year. There’s a lot of buzz around things like AI-generated copy, marketing strategies, content writing, and so much more. So in this episode I’m sharing what you need to know. Join me as I cover these topics and more so that you can have a successful 2023. Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out the Amplify Voice Guides: https://www.kimkiel.com/services#amplify-your-voice Optimize your email episode 10: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-1 Optimize your email episode 11: https://www.kimkiel.com/podcast-1/increase-your-email-open-rates-with-these-proven-strategies-part-2podcast-template-title-9ew3a Take the ill communication listener survey: https://forms.gle/yByWpi4cThmQ6zwAA
| |||
| 11 Jan 2023 | Stumped about what to write? Think about what drives you crazy. | 00:05:29 | |
I’m coming in hot today with a super juicy writing prompt! This prompt is perfect for writing nurture emails, blog posts, social media content, and pre-launch content, which is the content you share in the lead-up to a promotion or launch. You just write about what drives you crazy. That’s it! What makes you mad? What burns you up about your industry or competitors? After you dig into what’s problematic, you showcase your values or share your approach to the issue and show readers why you’re unique. In this episode of ill communication, I’m sharing why this writing prompt works and how to use it in your copy. This content works great because it is a disruption post or a pattern interrupt. It will surprise your followers and make them pause and read. It’s also a great way to make sure that you don’t have the wrong people following you. Tune in to learn more about how to use this writing prompt in your copy and how it will help you find more right-fit clients for your business. Show notes are always available at www.kimkiel.com! Resources Mentioned: See the prompt in action: https://mailchi.mp/kimkiel/calmtfdown
| |||
| 18 Jan 2023 | What is copywriting and why is it important? (Plus a bonus tip!) | 00:10:11 | |
Wouldn’t you like to have an easy button to generate new content ideas? Something that could instantly generate ideas that would appeal to your audience? And wouldn’t it be great if that button was free? In this episode of ill communication, I’m sharing that easy button content generator with you and I’m providing a live example of how to use it! There's a funny thing that happens when you're writing copy and creating messaging and getting ready to hit publish. Either you completely forget all of your great ideas or you second guess all of your ideas and talk yourself out of using them. Sometimes we just can’t summon the creative juices we need to write the copy we are going for. In using this easy button in my business, I learned that a lot of people are curious about what copywriting actually is. So I’m also going into the basics of copywriting to help you get a better understanding of what it is and why it’s so important for your business. Tune in to learn what this easy button is, how to use it, and a little more about what copywriting is and why it’s a game changer for your business. Show notes are always available at www.kimkiel.com! Resources Mentioned: Search your industry: https://answerthepublic.com/ Watch MarieTV: https://www.marieforleo.com/marietv Download the Magnetic Copy Checklist: https://www.kimkiel.com/magnetic
| |||
| 25 Jan 2023 | The X Factor - Why Gen X women are an untapped market | 00:09:29 | |
Today, I’m getting on my soapbox. They call us the Slacker Generation. The Forgotten or Lost Generation. The Latchkey Generation. But I like to think that we are the generation that had the best and possibly the highest hair. We are Gen X. In this episode of ill communication, I’m talking about the generation that’s largely left out of marketing and advertising campaigns. So if you want some insights into an untapped economic power and marketing opportunity, this episode is for you. The truth is, this generation hasn’t really been invited to the table in the same way that the Boomers and Millennials have. If you haven't considered marketing to Gen X women, you're missing a huge opportunity. This generation of women is amazing, and we make incredible entrepreneurs. Tune in to learn more about the potential for tapping into the Gen X market with your marketing and advertising materials. Show notes are always available at www.kimkiel.com! Resources Mentioned: Reach out to me on Facebook: https://www.facebook.com/KimKielCopy Reach out to me on Instagram: https://www.instagram.com/kim_kiel_copy/ Send me an email at hello@kimkiel.com
| |||
| 01 Feb 2023 | Reality Bites: 5 things I wish I knew before starting my business as a Gen Xer | 00:18:36 | |
Thinking about starting a business of your own? In this episode of ill communication, I’m sharing the five things I wish I knew before starting a business. I’m sharing the good, the bad, and the fugly! What you’re going to hear is how I built a super chill multi-six-figure business as a Gen-Xer. I’m currently celebrating five years as a business owner, which, if you look at the stats, is a pretty big deal! I’m also celebrating a financial milestone. After reviewing my profit and loss statement, I’m generating over a quarter of a million dollars a year in my business. It's just incredible to me that I've created this business, and it's largely been pretty easy. That's why today I want to share the things I wish I knew before becoming an entrepreneur. I also want to share a little bit about what I think is underpinning the kind of success that I've had, because there may be some insights you can take from your own life and business, too. So tune in to learn what these five things are and how you can use them to create the business of your dreams too. Show notes are always available at www.kimkiel.com! Resources Mentioned: Find out why I started my business & why I love constraints in episode 1: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business Hear my rally cry about Gen X women in episode 26: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market Sign up for the Dream Business Bootcamp at kimkiel.com/dream
| |||
| 08 Feb 2023 | What is B-School & is it worth it? | 00:15:11 | |
I’ve spoken a lot recently about Gen X women and it seems like that really resonated with you all because I have seen an uptick in listeners and downloads. In this episode of ill communication, I’m sharing the next episode in this series about Gen X women and small businesses. I’m sharing my experience with B-School, which is an online business and marketing platform by Marie Forleo. You’ll learn what it is, whether it’s worth investing time, money, and energy into, and the special way that I can support you if you decide to join. I get that not everyone is interested in starting or scaling a small business, or interested in B-School but I want to encourage you to listen anyway, because I'll be sharing some of the things I did that helped me be successful in this program and in starting a profitable copywriting business. Maybe you'll pick up something that you can apply to your business or to your life! Make sure to tune in! Show notes are always available at www.kimkiel.com! Resources Mentioned: Listen to the other episodes in this mini-series on Gen Xers starting a small business: Episode 26: The X Factor - Why Gen X women are an untapped market: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market Episode 27: 5 things I wish I knew before I started a small business: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xer Get more information about B-School, including my exclusive Bonus Suite: http://www.kimkiel.com/bschool
| |||
| 15 Feb 2023 | Use this writing prompt to get more engagement | 00:06:03 | |
Are your creative juices running a little dry these days? Maybe you haven’t sent an email to your list in a little while or you need some ideas for a social media post? If that sounds like you, this episode of ill communication is for you. I’m dropping another writing prompt into your ears today that is perfect for these situations. It’s ideal for nurture and pre-launch content. It helps to build your authority, showcases your expertise, and builds know, like, and trust. It also drops a huge value bomb! This prompt is great if you want something that you can repurpose into a Reel, Tiktok, or even a carousel post. Tune in to learn what this writing prompt is, how to use it, examples of it in use, and tips for making the most out of it! Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out the episode where I used this prompt: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xer
| |||
| 22 Feb 2023 | Use Before After Bridge to close more sales | 00:09:46 | |
I’ve said it before and I’ll say it again, only rookies write from scratch! The best copywriters in the business spend the majority of our time researching our clients’ offers, our clients’ voices, and our clients’ customers. And then we take that rich research and we plug it into a copywriting framework or formula to assemble a brilliant marketing or sales message. In this episode of ill communication, I’m sharing another simple and super effective copywriting formula that you can use for writing Facebook ads, social media posts, emails, and customer testimonials or case studies. It’s called the BAB formula and I love it for so many reasons. I’m diving into what this formula is, how to use it, an example of it in use, and what to be careful of when using this formula. It is simple and easy for your reader to understand, and it keeps things super simple for us when we're writing as well. Tune in to learn how to get started using it! Show notes are always available at www.kimkiel.com! Resources Mentioned: Find out more about the Amplify Your Voice Guides: https://www.kimkiel.com/services
| |||
| 01 Mar 2023 | Write stronger copy using the 4-U Formula | 00:04:52 | |
Ready for a super simple framework that will help you make sure that everything you publish will get eyeballs or clicks? In this episode of ill communication, I’m sharing the 4-U formula. This is a simple framework or formula that's going to help you assess whether your copy is ready to go out into the world. Topics covered in this episode include:
This framework is the best way to make sure that every piece of copy you put out into the world will catch the attention of your ideal audience. Tune in to learn more! Show notes are always available at www.kimkiel.com! Resources Mentioned: Get the Magnetic Copy Checklist: https://www.kimkiel.com/magnetic
| |||
| 08 Mar 2023 | How to write a killer About Page with the HELLO Framework | 00:15:23 | |
Ready to learn about one of the most important marketing assets in your business and brand? It’s one of the most visited pages on your website and it is notoriously difficult to write. I’m talking about the About Page! In this episode of ill communication, I’m sharing tips on how you can write a killer About Page with the HELLO Framework. Topics covered in this episode include:
Whether you're writing or optimizing your website right now, or plan to do it sometime this year, you'll want to hear about this framework. Make sure to tune in! Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out my About Page: www.kimkiel.com/about Review the Cheatsheet of Awesomeness in Episode 2: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula
| |||
| 15 Mar 2023 | 5 website mistakes that sabotage your sales - and how to fix them | 00:16:48 | |
Is your website helping your sales and conversions or hurting them? In this episode of ill communication, I’m sharing 5 website mistakes that kill your conversions and sabotage your sales. These mistakes are likely causing potential customers to bounce away from your website or your sales page, but don’t worry. They are super easy to correct! Topics covered in this episode include:
After listening to today's episode, you'll be able to open up your website and see if you're making any of these mistakes and you can take immediate action to correct them. Make sure to tune in to learn how! Show notes are always available at www.kimkiel.com! Resources Mentioned: Learn more about the No-BS Copy Audit: www.kimkiel.com/audit
| |||
| 22 Mar 2023 | Confessions of a "failed" launch (Part 1) | 00:18:12 | |
Ready for some transparency? In this episode of ill communication, I’m pulling back the curtain on an affiliate promotion I did for B-School, Marie Forleo’s premium business course. I’m breaking down what worked for me and what didn't work for me in the hopes you can find some insights that you can take with you into your business or your next promotion or launch. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Learn more about B-School: www.kimkiel.com/bschool Listen to episode 28: https://www.kimkiel.com/podcast-1/what-is-b-school-is-it-worth-it Check out Claire Pelletreau’s Absolute FB Ads Course: https://clairepells.com/afa Use Buzzsprout for your podcast: https://www.buzzsprout.com/?referrer_id=1999869—-affiliate
| |||
| 29 Mar 2023 | Confessions of a “failed” launch (Part 2) | 00:13:57 | |
In the last episode of ill communication, I shared part one of my two-part series where I shared reflections on what worked in my low-key lazy launch to promote Marie Forleo’s B-School program. In this episode, I’m sharing part two of the series. I'm going to share with you the things that did not go well or things I would do differently if I were to get a do-over. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out my Ugly Sales Page: www.kimkiel.com/bschool Read why Gen X women are leaving their leadership positions and careers: https://www.bloomberg.com/news/articles/2023-03-02/gen-x-female-executives-are-leaving-their-jobs-in-droves Find out more about Vanessa Lau’s sabbatical: https://vanessalau.co/sabbatical
| |||
| 05 Apr 2023 | 3 “novel” ways to create authority content with your bookshelf | 00:09:11 | |
Is there anything better than picking a brand new book off the shelf, peeling it open, shuffling the crisp pages, and catching a whiff of that new book smell? I love books. Books are a great source of inspiration in my life and business, and in this episode, I’m sharing three surprising ways you can use your bookshelf to help inspire you to create authority content. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com!
| |||
| 12 Apr 2023 | How to use the kitchen sink email to provide a value bomb | 00:07:08 | |
Looking for a fabulous email template to use when you want to serve up a real crowd-pleaser? In this episode of ill communication, I’m sharing how to use the kitchen sink email template! This is so easy to use because you're not creating anything new. You're raiding your marketing and content pantry to pull out some tasty favorites and serving them up to your audience in one delicious email. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Come to my free Open Office Hours: www.kimkiel.com/officehours
| |||
| 19 Apr 2023 | How to craft your BFD statement - and why all businesses need one | 00:10:20 | |
In today’s episode of ill communication, I’m sharing a simple and effective marketing tool that will help you amplify your authority and make it so that people want to work with you. I’m sharing how to craft your power statement or your BFD statement- which stands for Big Freakin’ Deal. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Listen to the episode all about writing your bio
| |||
| 26 Apr 2023 | [Writing Prompt] How “Love is Blind” can help your marketing | 00:06:13 | |
In today’s episode of ill communication, I’m sharing a quick writing prompt. It’s all about taking what’s trending on social media or the news and using it to create content or copy for your business. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Join the Joy of Copy Club: www.kimkiel.com/copyclub
| |||
| 03 May 2023 | How the 1-question survey gives you a constant flow of creative ideas directly from your customers | 00:08:46 | |
In this episode of ill communication, I’m sharing how you can get an endless supply of high-converting content ideas straight from your customers' mouths! As any pro copywriter will tell you, the best copy comes from your ideal customers. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out the 1-question survey in action: www.kimkiel.com/thank-you
| |||
| 10 May 2023 | The 5P Flash Sale Formula | 00:15:09 | |
Thinking about running a flash sale? In this episode of ill communication, I’m sharing one of the best ways to get a little revenue boost or book a few more clients into your calendar. I’m talking about the 5P flash sale formula and why it’s the best way to make your flash sales faster, easier, and more profitable! Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Listen to episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip Listen to episode 40: https://www.kimkiel.com/podcast-1/how-the-1-question-survey-gives-you-a-constant-flow-of-creative-ideas-directly-from-your-customers
| |||
| 17 May 2023 | How to grow a profitable business with lazy, low-key launch strategies you actually enjoy | 00:18:35 | |
In this episode of ill communication, you're going to find out how I built a multi-six-figure business without any complicated funnels, huge ad spend, massive teams, or major stress. You’ll learn my favorite tools to keep things simple and easy as I’ve grown my business. Plus, I share a way to get your hands on some of my favorite zero-cost, minimal-effort, low-key launch strategies so you can grow your business without spending thousands of dollars on ads or complicated funnels. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Join the Low Key Launch Formula Workshop: www.kimkiel.com/lowkeylaunchformula Learn more about Laura Wright: https://www.laurawrightofficial.com/ Learn more about Amber Annette: https://amberannette.com/
| |||
| 24 May 2023 | Want to simplify and streamline your messaging? Here are 3 tips to help Gen Xers write more compelling copy | 00:09:27 | |
Ready to simplify and streamline your copywriting? In this episode of ill communication, I’m sharing three tips that Gen Xers can use to write more compelling copy. I know it can be easy to overthink it, but these tips will help you get it done with simplicity and authenticity. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Join the Joy of Copy Club: www.kimkiel.com/copyclub
| |||
| 31 May 2023 | Can’t find the time to write sales copy? Here’s why. [Plus a bonus email prompt] | 00:10:27 | |
Have you been wanting to sit down and write sales copy but find that you just don’t have time? This is a common sentiment I hear from women business owners, and it breaks my heart! In this episode of ill communication, I’m digging into this sentiment and sharing some tips to overcome it. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Book a no-pressure call with me: https://bookacallwithkim.as.me/introcall Listen to Episode 13: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy Listen to Episode 5: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way
| |||
| 07 Jun 2023 | The ROI of copywriting: how to decide what you need | 00:13:57 | |
Should you invest in copywriting support? No matter where you are in your business, you will likely need to invest in some type of copywriting support at some point. In this episode of ill communication, I’m exploring the pros, cons, costs, and benefits of investing in copywriting support for your business. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out the Joy of Copy Club: www.kimkiel.com/copyclub Check out the No BS Audit: www.kimkiel.com/audit Reach out to chat about what kind of copy support you need today: hello@kimkiel.com
| |||
| 14 Jun 2023 | The power of copywriting to grow your business [Case Study] | 00:16:56 | |
Still wondering if you should invest in copywriting for your business? In this episode of ill communication, I want to share a case study with you that really demonstrates the power of copywriting to grow your business. I’m sharing the story of one of my clients, Kaye. She is a small boutique fitness business owner and mom of three. So needless to say, she is busy. But investing in copywriting still had a huge impact on her business. It’s possible for her and it’s possible for you too. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Listen to episode 45: The ROI of Copywriting: https://www.kimkiel.com/podcast-1/the-roi-of-copywriting-how-to-decide-what-you-need Connect with Kaye at Core Love Fitness: https://www.corelove.ca/ Follow Core Love on IG: www.instagram.com/corelovefitness Check out the Joy of Copy Club Open House: https://www.kimkiel.com/openhouse Check out the Joy of Copy Club: www.kimkiel.com/copyclub Book a call to see if Copy Club is a good fit for you: https://bookacallwithkim.as.me/copyclubcall Email me any questions: hello@kimkiel.com
| |||
| 21 Jun 2023 | 3 critical tips to help you get ready for fall and year-end sales campaigns | 00:15:51 | |
Running a business is kind of like running a long, slow, ultramarathon. It has ups and downs, highs and lows, laughter and tears, and often feeling like you can’t or don’t want to carry on. It’s all about how we prep and set ourselves up for success so we can continue running our businesses and reaching our goals, even when we feel pukey. In this episode of ill communication, I’m sharing 3 critical tips to help you get ready! Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Learn about the 5P flash sale formula: https://www.kimkiel.com/podcast-1/the-5p-flash-sale-formula Secure your seat inside the Joy of Copy Club: www.kimkiel.com/copyclub
| |||
| 28 Jun 2023 | An easy content hack + a sneak peek into summer episodes on the ill communication podcast | 00:06:13 | |
Welcome to the Champagne episode of ill communication! It’s the 48th episode of this podcast and it’s my 48th year on Earth, so I thought it was worthy of celebrating! In this special episode, I’m giving you an inside scoop on what to expect from me over the next couple of months. Topics covered in this episode include:
Show notes are always available at www.kimkiel.com! Resources Mentioned: Check out the kitchen sink email to repurpose content in episode 37: https://www.kimkiel.com/podcast-1/how-to-use-the-kitchen-sink-email-to-provide-a-value-bomb
| |||
| 05 Jul 2023 | How to cut down your time, increase your creativity, and embrace and sell your own genius with Jessica Fearnley | 00:38:49 | |
In this episode of ill communication, I’m excited to introduce you to one of my favorite people in online business- Jessica Fearnley! I was recently a guest on her show, The Seven Figure Consultant Podcast, and it was so good that I just had to share it with you in this episode. We cover a few things related to copy and business building, including when to outsource copy or other tasks in your business, common mistakes people make on their websites, and how to combine inspiration with habit to write more effectively. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Visit Jessica's website: https://www.jessicafearnley.com/ Follow Jessica on LinkedIn: https://www.linkedin.com/in/jessica-fearnley-47173019/ Subscribe to the Seven Figure Consultant LinkedIn Newsletter: https://www.linkedin.com/newsletters/6620704138135162880/
| |||
| 12 Jul 2023 | My summer re-reading list - the top 5 business and copywriting books | 00:09:55 | |
In this episode of ill communication, you're going to get a list of the most influential books I've read that have helped me grow my business and write amazing copy for myself and for my clients. I'm calling this episode my summer re-reading list because these are books I keep coming back to read year after year after year. If you're looking for a little summer reading or rereading, this episode is for you! Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!!
| |||
| 19 Jul 2023 | Ethical sales and marketing for coaches with Master Coach, Molly Claire | 00:39:50 | |
If you've ever thought writing sales copy feels sleazy or you're worried about doing things wrong, this episode of ill communication is for you. I sat down with one of my past clients and a dear soul, Molly Claire. We had a conversation filled with practical tips to help you write copy that's aligned with your values, speaks to your clients, minimizes harm, and sells your services in an ethical and elegant way. This is a replay of when I was a guest on Molly’s show, The Masterful Coach Podcast and I know you’ll love it. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Visit Molly’s website: www.mollyclaire.com Follow Molly on Instagram: https://www.instagram.com/mollyclairecoaching/
| |||
| 26 Jul 2023 | Mistakes: why you should talk about them [Writing Prompt] | 00:06:25 | |
You know those days when you're staring at your screen, you know you should send an email to your list, but you don't know what to write about? Or those days when you just want to put in a little bit of effort, deliver maximum value, and maybe move people closer to working with you? If this sounds like you, then make sure to tune in because, in this episode of ill communication, I'm sharing a powerful writing prompt that is so simple and easy to create! Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Listen to Episode 33 - 5 website mistakes that sabotage your sales (and how to fix them): https://www.kimkiel.com/podcast-1/5-website-mistakes-that-sabotage-your-sales-and-how-to-fix-them Listen to Episode 43 - Want to simplify and streamline your messaging? Here are 3 tips to help Gen Xers write more compelling copy: https://www.kimkiel.com/podcast-1/want-to-simplify-and-streamline-your-messaging-here-are-3-tips-to-help-gen-xers-write-more-compelling-copy
| |||
| 02 Aug 2023 | 5 surprising ways to build a more sustainable business | 00:45:59 | |
Do you ever check in with yourself and ask what kind of a business and life you want to have? How much you want to work, or how much freedom you desire? In this episode of ill communication, I’m sharing a replay of a conversation I had with Elaine Lou Cartas, an award-winning business coach, career coach, and speaker for women of color and allies and the host of the Color Your Dreams podcast. In this conversation, we dove into the 5 surprising ways to build a more sustainable and easy business that you love. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Subscribe to Elaine’s podcast and newsletter: www.elainelou.com
| |||
| 09 Aug 2023 | To niche or not to niche? 5 surprising benefits of choosing a niche for your business | 00:16:46 | |
Let’s talk about the great debate inside marketing and sales- to niche, or not to niche? In this episode of ill communication, we'll weigh the pros and cons of niching in your business. We'll also talk about how niching affects and influences your marketing and sales. And I'll give you some questions to ask yourself if you want to define or refine your niche a little. Topics covered in this episode include:
And make sure you're following and subscribing to this podcast so you don't miss any episodes! Show notes are always available at https://www.kimkiel.com/podcast!!
| |||
| 16 Aug 2023 | Reflections on a year of podcasting (plus a prize giveaway!) | 00:12:09 | |
Today we are celebrating the one-year anniversary of the ill communication podcast, and I am raising my glass to YOU! I so appreciate you tuning in each week and taking the tips and lessons you learned and implementing them in your communications, your marketing, and your copy. So cheers to you, my friend! Because this episode marks one year of podcasting, I thought I'd share a few reflections and lessons learned, and I'm announcing a fun contest and giveaway you won’t want to miss out on. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Thanks to my podcast manager and her team: https://stephaniejudice.com/ Listen to one of the Top 5 episodes: E 27: Reality Bites: 5 things I wish I knew before starting my business as a Gen Xer: https://www.kimkiel.com/podcast-1/reality-bites-5-things-i-wish-i-knew-before-starting-my-business-as-a-gen-xer E32: How to write a killer About Page with the HELLO Framework: https://www.kimkiel.com/podcast-1/how-to-write-a-killer-about-page-with-the-hello-framework E26: The X Factor - Why Gen X women are an untapped market: https://www.kimkiel.com/podcast-1/the-x-factor-why-gen-x-women-are-an-untapped-market E2: How to write your bio with the 5 Sentence Formula: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula E30: Use Before After Bridge to close more sales: https://www.kimkiel.com/podcast-1/use-before-after-bridge-to-close-more-sales Enter the giveaway prize draw of a FREE Sales Copy Audit and Joy of Copy Recipe Cards (Value: $1100) by sharing your feedback: www.kimkiel.com/survey
| |||
| 23 Aug 2023 | 5 powerful copywriting secrets to skyrocket your sales | 00:27:07 | |
Are you ready to take your copy to the next level so that you can start getting the sales you have been dreaming of? You’re going to love this episode of ill communication! In this episode of ill communication, I’m sharing a rebroadcast of a conversation I had with the incredible Heather Holloway on her podcast where we talk about 5 powerful copywriting secrets to skyrocket your sales and it is packed with value! Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Connect with Heather by visiting her website: https://hollowaymediaservices.com/ Share your thoughts on the ill communication podcast for a chance to win a prize: www.kimkiel.com/survey
| |||
| 30 Aug 2023 | Why businesses need the Sales Copy Scorecard [plus a bonus writing prompt] | 00:08:04 | |
Wondering how effective your sales copy really is? I have a treat for you! In this episode of ill communication, you're going to get a resource to help you check in and assess how your copy and sales strategies are supporting you and your business. And you’ll get a writing prompt that is perfect for this time of year. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: See what your Sales Copy Score is. Download the scorecard here: www.kimkiel.com/scorecard Fill out the listener survey to win a copy prize pack (value: $1100): www.kimkiel.com/survey
| |||
| 06 Sep 2023 | 18 out-of-the-box ways small businesses can drive sales with a year end promotion | 00:12:59 | |
September marks one of the busiest and most lucrative times of the year! Are you ready? My goal with this episode is to inspire you to go out and sell yourself and your services with one of these 18 out-of-the-box ways to drive sales with a year-end promotion. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Get your ticket to the Sales Email Spring: www.kimkiel.com/emailsprint Check out the Days of the Year website: Daysoftheyear.com
| |||
| 13 Sep 2023 | How small businesses can nail Q4 sales - what you need and what you don’t | 00:17:42 | |
I don’t know about you, but every sales coach and marketer that I follow is talking about how to make it rain in the last quarter of the year. With all the hype and marketing about messaging, launches, and year-end promotions, it might feel like a lot of pressure. If you've been in my orbit for a while, you know I'm all about finding an easier path forward in marketing, copywriting, and sales. In this episode of ill communication, I’m sharing how small businesses can nail their Q4 sales along with what you actually need and what you definitely don’t. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Get inspired by out-of-the-box promotion ideas in Episode 58: https://www.kimkiel.com/podcast-1/18-out-of-the-box-ways-small-businesses-can-drive-sales-with-a-year-end-promotion Sign up for the Sales Email Sprint: http://www.kimkiel.com/emailsprint
| |||
| 20 Sep 2023 | [Writing Prompt] Caution! May Cause Side Effects | 00:06:09 | |
Today ill communication is on its 60th episode! If it were a person, it would be targeted and inundated by ads and marketing for anti-aging medication, shingles, vaccinations, heart medication, and other drugs to create health and healing in an aging population. And those advertisements would all reference the side effects. This leads me to the writing prompt that I’m sharing today- the side effects of working with you! Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!!
| |||
| 27 Sep 2023 | 3 ways women can create more ease and reduce overwhelm in your business | 00:12:27 | |
Do you ever feel like the pressure to run your business, take care of the house and domestic work, take care of your family, and take care of your health is just… impossible? You’re not alone! In this episode of ill communication, I’m sharing 3 simple ways to create more ease in your business today so that you can reduce the overwhelm and find more peace. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to episode 32 - How to write a killer About Page using the HELLO framework: https://www.kimkiel.com/podcast-1/how-to-write-a-killer-about-page-with-the-hello-framework Listen to episode 13 - How to write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy Listen to episode 60 - Caution! May cause side effects: https://www.kimkiel.com/podcast-1/writing-prompt-caution-may-cause-side-effects Follow Whitney Alexandra on Instagram: https://www.instagram.com/whitney.alexandra/
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 04 Oct 2023 | Calling BS on these copywriting myths & misconceptions | 00:11:55 | |
Wondering what it really takes to write compelling sales copy? There’s a lot of false information floating around out there, and I’m here to tell you not to believe the lies!
| |||
| 11 Oct 2023 | Why women in business need a village | 00:06:07 | |
They say it takes a village to raise a child and that’s absolutely true. It also takes a village to support our aging family members. In fact, I wouldn’t make it without my village in my life and business. I believe all women in business should have a village of support and genuine connections that can help them succeed, and in this episode of ill communication, I’m sharing why. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Join us in the Joy of Copy Club: https://www.kimkiel.com/copyclub
| |||
| 18 Oct 2023 | What happens when you stop “shoulding” all over your business | 00:09:00 | |
Ever feel like you have too much on your plate? This is generally one of the top reasons why women business owners work with me privately as their copywriter or inside the Joy of Copy Club. They’re bummed because they’re not sending the emails they know they should, or updating their web copy like they know they should, or launching that flash sale they know they should. They keep “shoulding” all over themselves and their business. In this episode of ill communication, I am sharing what happens when you finally stop “shoulding” all over your business and do what is right for you instead. Topics covered in this episode include:
Tune in to learn how to stop “shoulding” in your business and start taking action with ease and joy! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Join The Joy of Copy Club: http://www.kimkiel.com/copyclub
| |||
| 25 Oct 2023 | Is the Joy of Copy Club right for me? | 00:15:47 | |
Is the Joy of Copy Club right for you? I’m going to do something a little different today. As you may have heard over the last few episodes, the doors to the Joy of Copy Club are open and welcoming new members. So in this episode of ill communication, I want to share with you a little bit about why I created the Joy of Copy Club and the kind of businesses who join so that you can find out if it’s the right fit for you! Topics covered in this episode include:
The next cohort starts soon and I want to see you there! Tune in to learn more about the transformation that’s possible when you join the Joy of Copy Club. Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Join the Joy of Copy Club: www.kimkiel.com/copyclub
| |||
| 01 Nov 2023 | Finding joy when things are heavy | 00:09:37 | |
The world is very heavy right now. Whenever I'm faced with awful news, whether it's in my own personal life or in the lives of humans on the other side of the world. I seem to find a lot of joy in just the tiniest things. So in this episode of ill communication, I wanted to share another episode about what's bringing me joy these days. I hope it might spark something new for you, or help you tune in to even the tiniest thing that could bring you a bit of joy, love, and peace when the world is feeling anything but. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: My Fave Things: Saje Natural Wellness Aromatherapy Diffuser: https://www.saje.ca/products/aroma-om-stone-cool-mist-diffuser?variant=43882545447157 Saje Natural Wellness Diffuser Blend Collection: https://www.saje.ca/products/best-of-saje-diffuser-blend-collection American Franchise Academy https://www.americanfranchiseacademy.com/ Sigrun new website coming soon! Follow Sigrun on Instagram or LinkedIn: https://www.instagram.com/sigruncom/ https://www.linkedin.com/in/sigruncom/ CoordCrew : https://coordcrew.com/ Fraiche Food Sunshine Muffins: https://fraicheliving.com/sneaky-mommy-muffins/ Fraiche Food Cookbook: https://amzn.to/498U8w0
| |||
| 08 Nov 2023 | The Business Owner’s Black Friday Cyber Monday Survival Guide | 00:10:58 | |
At the time of this episode going live, we are just 2 weeks out from the most lucrative time of the year for many online businesses! Yes, you guessed it- Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. In this episode of ill communication, I'm sharing the business owner's Black Friday, Cyber Monday Audio Survival Guide to help you make the most of this upcoming event, whether you're planning a flash sale or not! Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Binge all of the episodes mentioned: https://www.kimkiel.com/podcast-1/the-business-owners-black-friday-cyber-monday-survival-guide Or listen to them here: Episode 41: The 5P Flash Sale Formula: https://www.kimkiel.com/podcast-1/the-5p-flash-sale-formula Episode 8 - the 5Cs of copywriting: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formula Episode 17: How to get the most out of Black Friday - even if you’re not selling anything: https://www.kimkiel.com/podcast-1/how-to-get-the-most-out-of-black-friday-even-if-youre-not-selling-anything Episode 58: 18 out-of-the-box ways small businesses can drive sales with a year-end promotion: https://www.kimkiel.com/podcast-1/18-out-of-the-box-ways-small-businesses-can-drive-sales-with-a-year-end-promotion Episode 20: Don’t write from scratch! Use the ACCA copywriting formula to get more sales and donations: https://www.kimkiel.com/podcast-1/dont-write-from-scratch-use-the-acca-copywriting-formula-to-get-more-sales-and-donations
| |||
| 15 Nov 2023 | Banish these words from your online marketing (and what to say instead) | 00:12:00 | |
In this episode of ill communication, I'm getting a little hot and bothered about some words and phrases that need to disappear from our online marketing. These are words that are thrown around willy-nilly without really giving much thought to it. Some of these words and phrases are just plain lazy, and they show you haven't really given much thought to your reader, and it’s time to let them go. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Use my fave online thesaurus to find juicier words and phrases: https://www.wordhippo.com/
| |||
| 22 Nov 2023 | A writing prompt to send to your list, even if you’ve ghosted it for awhile | 00:06:21 | |
Looking for a writing prompt that you can send to your list, even if you’ve ghosted it for a little while? You’re in luck! In this episode of ill communication, I am sharing a simple writing prompt that is great for creating connection with your audience, building the “Know, Like, and Trust”, and delivering value. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Download the Sales Copy Scorecard: www.kimkiel.com/scorecard
| |||
| 29 Nov 2023 | How to unleash your creative genius in email [Email Teardown] | 00:11:40 | |
Wondering how you can take your emails to the next level? I’m doing something a little different in this episode of ill communication. I've dug into my email archive and pulled out one of the best emails I've ever written and sent to my list. It had a huge open rate, click-through rate and got a ton of replies and engagement. I will read the email to you and then I'm going to do a teardown, which is where I walk you through the email highlighting or tearing apart the strategies I used to show you the different elements you can use to write a brilliant email. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Watch Chandelier, performed by Postmodern Jukebox: https://youtu.be/RhXWZoqkb_Y I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 06 Dec 2023 | What is a brand voice guide & why small businesses need one {Part 1} | 00:12:38 | |
In this episode of ill communication, we’re talking about something that improves the impact of your copy, and the effectiveness of messaging. It’s something that helps you stand out and shine in the marketplace… especially in a world where we’re seeing more and more copy generated through AI or bots. Understanding this topic is what separates the great copywriters from the mediocre ones. I’m talking about your brand voice. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!
| |||
| 13 Dec 2023 | How to create a brand voice guide for your small business {Part 2} | 00:16:43 | |
In this episode of ill communication, we’re diving into part 2 of a mini-series on refining, defining, and documenting your brand voice - or your verbal identity. Your Brand Voice is the words you use, the tone with which you communicate, the rhythm and cadence of your speech and writing, and your personality. Join me as I lead you through the steps you can take to identify the components of your own unique brand voice. Topics covered in this episode include:
Having a Brand Voice Guide ready to go will make creating copy for your business so much easier. Tune in to learn how to create yours today! Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Download your Mini Brand Voice Guide Workbook: https://www.kimkiel.com/voiceworkbook Listen to episode 71 to learn what your Brand Voice is: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one Check out the 3 Voice Assessment Tools: https://www.analyzemywriting.com/ https://www.verbatim.brandvoiceacademy.com/
| |||
| 20 Dec 2023 | 27 ways to infuse more voice and personality into your marketing {Part 3} | 00:14:03 | |
Welcome to the third and final installment of our mini-series on Brand Voice, Brand Voice Guides, and writing with more personality! In Part 3, you’ll find easy and simple ways to infuse more of your beautiful voice and personality into your copy and messaging. So grab your Mini-Voice Guide and let’s get busy! Topics covered in this episode include:
There are countless ways you can infuse your unique personality and brand voice into your copywriting and messaging, but I'm going to share a handy little checklist that will help you get started. Check it out now! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Episode 71: What is a Brand Voice Guide and why do small businesses need them: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one Episode 72: How to create a Brand Voice Guide for your small business: https://www.kimkiel.com/podcast-1/how-to-create-a-brand-voice-guide-for-your-small-business Get your Brand Voice Workbook:
| |||
| 27 Dec 2023 | A Special Ask Me Anything Episode | 00:15:10 | |
In this episode of ill communication, I’m doing something a little different. I’m turning the microphone over to you! I put up a social media poll and asked my email subscribers for questions about copy, copywriting, sales, and messaging. So I'm answering a few of those questions in a special end-of-the-year Ask Me Anything episode. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Episode 25: What is copywriting and why is it important?: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip Joy of Copy Club: www.kimkiel.com/copyclub Episode 8: The NEW 5Cs of copywriting: https://www.kimkiel.com/podcast-1/the-new-5cs-of-copywriting-a-modern-refresh-of-bob-blys-brilliant-formula Book a call: https://bookacallwithkim.as.me/introcall Hemmingway app: https://hemingwayapp.com/ Grammarly: https://app.grammarly.com/ Episode 71 Brand Voice Mini-Series: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one
| |||
| 03 Jan 2024 | Top 6 Copywriting Trends for small businesses in 2024 | 00:13:21 | |
Happy New Year, sweet friend! Because it's the New Year, it's the perfect time to celebrate and be grateful for the wonderful things that happened over the past year. It's also a time to reflect on and grieve some of the heartbreaks we might have had in 2023, and it's a good time to think about the coming year. That's why in this episode of ill communication, I'm sharing the top six copywriting trends you need to know for 2024. Topics covered in this episode include:
These six trends are what I believe to be the big rocks of copywriting and marketing in 2024, so make sure to tune in to hear what they are! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to the Brand Voice Mini-Series: Episode 71: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one Episode 72: https://www.kimkiel.com/podcast-1/how-to-create-a-brand-voice-guide-for-your-small-business Episode 73: https://www.kimkiel.com/podcast-1/27-ways-to-infuse-more-voice-and-personality-into-your-marketing-part-3 Follow Brenna McGowan: https://www.instagram.com/brennamcgowanco/ Join The Joy of Copy Club: www.kimkiel.com/copyclub
| |||
| 10 Jan 2024 | 10 scroll-stopping hooks to get more engagement on your emails and posts | 00:10:21 | |
If you’ve ever wanted to figure out the secret to increasing the engagement on your emails or posts, it comes down to this one, super important thing. The hook. In this episode of ill communication, I’m sharing 10 scroll-stopping hooks to get more engagement on your emails and posts. Topics covered in this episode include:
There are many ways to write a good hook for your emails. Tune in to hear my favorites! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Follow Neal O'Grady, Master of Hooks, on LinkedIn: https://www.linkedin.com/in/nealogrady/ Grab the 10 Scroll-stopping hooks cheatsheet: https://kim-kiel.squarespace.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf
| |||
| 17 Jan 2024 | How to use the PAS copywriting formula to sell more (without sounding douchey) | 00:10:05 | |
As a podcast dedicated to sharing copywriting formulas, it’s a wonder I have made it this far without sharing the formula I’m sharing today. This may be the most famous, most well-known, and most-used copywriting formula of all time. Of course, I’m talking about PAS - problem, agitation, solution. It's a classic, proven formula, but it can be a little problematic. So in this episode of ill communication, I'm going to share a modern and sophisticated approach to using the PAS formula in your sales copy. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Learn why I love copywriting formulas so much: https://www.kimkiel.com/podcast-1/what-is-ill-communication-how-it-will-help-grow-your-business Learn the P4 Formula - Write a compelling sales message without being cheesy or sleazy: https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy Check out The Ultimate Sales Letter by Dan Kennedy: https://amzn.to/3CUkOSg
| |||
| 24 Jan 2024 | Are email newsletters still effective in 2024? Email best practices for small businesses. | 00:17:44 | |
In this episode of ill communication, I’m talking about a critical piece of infrastructure all small businesses need in 2024. I’m referring to your email marketing and email newsletters. I’m sharing everything you need to know about email marketing this year including some email best practices, what’s working, and what’s not working. Plus, I need to alert you to some big changes with email marketing and deliverability that are coming up that you need to know about.
Topics covered in this episode include:
If you are curious about email marketing in 2024, this episode is for you. Check it out now! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Join the Joy of Copy Club: www.kimkiel.com/copyclub Learn about email marketing statistics: https://www.constantcontact.com/blog/email-marketing-research-and-statistics/ Learn about plain text vs. HTML emails: https://blog.hubspot.com/marketing/plain-text-vs-html-emails-data Learn about the pros and cons of text-based emails: https://www.benchmarkemail.com/blog/text-based-email-versus-html/ Why you shouldn’t send image-only emails: https://www.litmus.com/blog/why-you-shouldnt-send-image-only-emails Learn the new email deliverability rules: https://www.litmus.com/blog/new-yahoo-gmail-email-deliverability-rules Watch Cheryl Rerick’s deliverability webinar: www.kimkiel.com/cheryl
| |||
| 31 Jan 2024 | An honest look at being a copywriter and entrepreneur in 2023 and 2024 | 00:18:18 | |
In this episode of ill communication, I’m sharing a candid look at being a copywriter and entrepreneur in 2023 and 2024. 2023 was definitely harder than I expected, but I have a lot of things I’m excited about in the new year that I can’t wait to tell you about. So grab your favorite drink, have a seat, put your feet up, and get cozy. I’m getting a little personal today. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to the Brand Voice Series starting with Episode 71: https://www.kimkiel.com/podcast-1/what-is-a-brand-voice-guide-why-small-businesses-need-one Join the Joy of Copy Club: www.kimkiel.com/copyclub Find out more about B-School: www.kimkiel.com/bschool Save your seat for February’s open copy coaching sesh: www.kimkiel.com/officehours Check out my copywriting services: www.kimkiel.com/services Share your thoughts and ideas about the podcast: www.kimkiel.com/feedback
| |||
| 07 Feb 2024 | How to remove jargon from your marketing and copywriting (and why it’s a must) | 00:12:02 | |
It’s time to remove the jargon from your marketing and copywriting! Why? When you use industry jargon and buzzwords in your messaging, you risk alienating your audience and making them feel stupid or left out. So in this episode of ill communication, I want to share a couple of really quick and easy strategies to help you eliminate jargon from your copy and messaging. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Join the Joy of Copy Club: www.kimkiel.com/copyclub Links to the studies mentioned: https://www.michbar.org/file/barjournal/article/documents/pdf4article1900.pdf https://onlinelibrary.wiley.com/doi/10.1002/acp.1178 https://contentmarketinginstitute.com/articles/health-care-plain-language-study/
| |||
| 14 Feb 2024 | Why the world needs to hear from more women in business | 00:10:36 | |
Have you ever struggled with self-confidence and self-worth? You’re not alone in feeling like that. Women are generally socialized and conditioned not to trust our own expertise and when we do, we are often not heard or ignored. It's no wonder we struggle to show up and present ourselves with authority, confidence, and command! In this episode of ill communication, I’m sharing some tips to help you build your confidence muscle and shut down the negative nelly in your brain so that you can start showing up and sharing your voice. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Fill out the contact form to get help sharing your voice with confidence: https://www.kimkiel.com/contact-kim.
| |||
| 21 Feb 2024 | Why copy coaching is helpful for business owners, and what happens on a coaching call | 00:09:57 | |
Wondering if copy coaching is right for you? Live copy coaching is just a part of what we do inside the Joy of Copy Club and my members have said that they love it. In this episode of ill communication, I wanted to share with you a little insider peek into what kinds of topics or questions people can bring to these open coaching calls or Q&A sessions. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Follow Heather Sager: https://heathersager.com/ Listen to Heather's Podcast, Hint of Hustle: https://heathersager.com/podcast Follow Carla Dawes and her Rising into Resilience Program: https://risingintoresilience.com/ Access weekly copy coaching inside the Joy of Copy Club: www.kimkiel.com/copyclub Experience a live copy coaching session! Sign up for the free Open Copy Coaching and Q&A session: www.kimkiel.com/officehours
| |||
| 28 Feb 2024 | The 3 essential email sequences service-based businesses need | 00:13:25 | |
Let’s state the obvious: no matter how big or small your business is, you need an email list. Your email list is a critical asset in your business because it is your list and your data. You own it, and these are your relationships. I know that the idea of having an email list can be overwhelming, So in this episode of ill communication, I want to demystify and simplify the three essential sequences you need in your business. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to episode 81 - Why the World Needs to Hear from More Women in Business: https://www.kimkiel.com/podcast-1/why-the-world-needs-to-hear-from-more-women-in-business Attend the bootcamp and write your welcome sequence in 5 days: www.kimkiel.com/bootcamp
| |||
| 06 Mar 2024 | 7 Simple steps to create a high-performing lead magnet that attracts a flood of buyers to your business | 00:14:45 | |
If you’ve been in online business for even just a minute… you know you need a way to attract ideal buyers or leads to your business. And while you may have followers who double-tap your content, that doesn’t make them qualified leads. That’s where lead magnets and email marketing come in. In this episode of ill communication, I'm sharing seven steps to choosing the right lead magnet to attract buyers to your business. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Find out how to use Answer the Public in Episode 25: What is copywriting and why is it important? (Plus a bonus tip!): https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip Join the Welcome Sequence that Wows Bootcamp: www.kimkiel.com/bootcamp.
| |||
| 13 Mar 2024 | 3 quick tips to stop procrastinating writing your weekly newsletter [WRITING PROMPT] | 00:06:40 | |
Ready to stop procrastinating in writing your weekly newsletter? I have you covered! In this episode of ill communication, I’m sharing a brilliant writing prompt with you that can be used in your weekly newsletter, blog post, social content, or to inspire a podcast episode. This episode is short, sweet, and actionable so grab your notebook or a fresh Google Doc and get ready to start writing! Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Join the Joy of Copy Club: www.kimkiel.com/copyclub Learn more about the Rule of 3 in Episode 9: Triple Trouble - why you should follow the Rule of 3 in copywriting: https://www.kimkiel.com/podcast-1/triple-trouble-why-you-should-follow-the-rule-of-3-in-copywriting Learn more about the Rule of 1 in Episode 15: How to simplify copywriting AND get more sales: https://www.kimkiel.com/podcast-1/how-to-simplify-copywriting-and-get-more-sales
| |||
| 20 Mar 2024 | Crossing the million dollar mark: 7 unconventional success strategies for entrepreneurs | 00:13:39 | |
I am very, very close to hitting an important milestone in my business - crossing the million-dollar mark in lifetime revenue. It’s a pretty huge deal for me, so in this episode of ill communication, I want to share 7 unconventional success strategies for entrepreneurs who are ready to hit that million-dollar mark too. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!
| |||
| 27 Mar 2024 | What the Beastie Boys can teach us about writing great copy | 00:13:47 | |
It’s no secret that I love the Beastie Boys. They actually inspired the name of this podcast! Their autobiography is where my love of the Beastie Boys collided with my love of the written word. The Beastie Boys Book is a masterclass in writing and storytelling. In this episode of ill communication, I’m sharing three important things that the Beastie Boys can teach us about great copywriting. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Listen to a mini-playlist of some of my fave Beastie Boys tunes: https://open.spotify.com/playlist/1fGT8BnYZHMfBE2962NFLE?si=hYvcp_DFR1-xMcV0nYqGpA&pi=u-NtJbmFXQSNmm | |||
| 03 Apr 2024 | The anatomy of a great storytelling email | 00:09:11 | |
Let’s dive into something that trips up a lot of people when they sit down to write an email -how to weave in a personal story. I know a lot of business owners want to write emails like this… but they think it’s super hard or complicated. But guess what? It’s not! So in this episode of ill communication, I’m sharing The Anatomy of a Great Storytelling Email. And trust me, it's one you'll want to bookmark. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to episode 76: 10 scroll-stopping hooks to get more engagement on your emails and posts: https://www.kimkiel.com/podcast-1/10-scroll-stopping-hooks-to-get-more-engagement-on-your-emails-and-posts 10 Scroll-stopping hook formulas Cheatsheet: https://www.kimkiel.com/s/10-Scroll-Stopping-Hook-Formulas-Cheatsheet.pdf Get great at writing storytelling emails inside the Joy of Copy Club: www.kimkiel.com/copyclub
| |||
| 10 Apr 2024 | What are segues and how to write them in storytelling emails | 00:10:01 | |
In this episode of ill communication, we are doing a follow-up on the episode last week all about the anatomy of a great storytelling email. In that episode, I shared the essential components of a storytelling email: the hook, story, segue, and so-what. Now, I’m diving deeper into what a segue is and how to write one for your storytelling emails. Topics covered in this episode include:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Join the Joy of Copy Club: www.kimkiel.com/copyclub Let’s chat: hello@kimkiel.com Listen to Episode 88: The anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email Listen to Episode 80 for a live example of story - segue - so what: https://www.kimkiel.com/podcast-1/how-to-remove-jargon-from-your-marketing-and-copywriting-and-why-its-a-must I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 17 Apr 2024 | Turn Blah-Blah-Blah into Bravo! How to complete small business copywriting projects | 00:05:39 | |
It’s Blah Blah Blah Day! Yes, you heard that right! It's a day to tune in to the voices telling us to do something. Maybe it was your spouse telling you to take out the garbage, or your financial coach telling you to incorporate your business. In this episode of ill communication, I’m sharing how you can use this day to complete all of those small business copywriting projects you have been putting off. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Clear a copy project off your to-do list at a copy coaching session: www.kimkiel.com/officehours | |||
| 24 Apr 2024 | How women in business should take (and ignore) advice about entrepreneurship and copywriting | 00:11:15 | |
Ever feel overwhelmed by all of the advice for your business out there? There is so much advice being given online. From content to templates to tutorials to blueprints, and roadmaps- it goes on and on! It’s impossible to follow what everyone is saying. In this episode of ill communication, I'm sharing how to decide which advice you should take about entrepreneurship and copywriting, and which advice to ignore. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned:
| |||
| 01 May 2024 | Stress-free financial management for small businesses with Profit First, featuring April Stroink | 00:18:50 | |
Are you procrastinating financial tasks in your business? You’re not alone! In this episode of ill communication, I sat down with my Money Coach, April Stroink, to talk about some stress-free financial management tips from the Profit First system. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Connect with April Stroink: https://aprilstroink.ca/ Connect with her on LinkedIn: https://www.linkedin.com/in/april-stroink-2b11a411a Follow her on Instagram: https://www.instagram.com/aprilstroink/?hl=en Get a copy of Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://amzn.to/3NEkhcq
I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 08 May 2024 | A copy quickie to simplify sales | 00:06:22 | |
Are you overcomplicating your sales copy? Many of us do this! So in this episode, I’m sharing a very simple copy recipe that you can use today. This particular copy recipe is one of the most simple recipes you'll find, and it can be used for many of your copywriting needs. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Get your Sales Copy Scorecard: http://www.kimkiel.com/scorecard I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 15 May 2024 | How to make $150k from an ugly Google Doc | 00:11:08 | |
Are you holding back on making an offer because you don't have it up on your website or on a designed landing page? If so, this episode is for you. We are in the middle of a little series all about simplicity in your business, and in this episode, I’m sharing a super simple sales strategy with you. This is how you can make $150k from an ugly Google Doc. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Listen to Episode 93 for a Simple Sales Copy Formula: https://www.kimkiel.com/podcast-1/a-copy-quickie-to-simplify-sales Join The Joy of Copy Club: www.kimkiel.com/copyclub I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 22 May 2024 | How business owners can boost sales by 40% with a simpler message | 00:10:06 | |
Want to turn your complicated and confusing copy into simple, powerful messages that create sales? I have you covered. This episode of ill communication is the final episode in the mini-series on simplicity in sales! Join me as I share some powerful insights and trends I'm seeing in online marketing and sales and how to avoid the curse of TMI (too much information) in your copy. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Listen to episode 93: https://www.kimkiel.com/podcast-1/a-copy-quickie-to-simplify-sales Listen to episode 94: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-doc Listen to episode 15: https://www.kimkiel.com/podcast-1/how-to-simplify-copywriting-and-get-more-sales I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel | |||
| 29 May 2024 | Mind-blowing ways to use AI in your life and small business | 00:19:37 | |
Thinking about using AI in your business? In this episode of ill communication, I’m answering a question I get asked all the time as a copywriter- what I think about AI. I’m sharing my honest thoughts on using AI and ChatGPT as well as some mind-blowing ways you can use it to elevate your life and business. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Follow these experts for advanced AI tips: Ami Williamson: https://www.damnwrite.com.au/ Samuel Woods: https://www.linkedin.com/in/samueljwoods/ Listen to the Copywriter Club podcast featuring Paul Roetzer: https://thecopywriterclub.com/a-i-paul-roetzer/
| |||
| 05 Jun 2024 | The Summer of Ease - a get-er-done workshop for business owners who want to enjoy a little time off in the summer | 00:06:37 | |
What’s your ideal summer? For me personally, I’m looking for a summer of ease. I want to work a little less, check out some summer music festivals, go camping, and read a few fiction books. Whatever your goal is, I want to help you set yourself up for success! In this episode of ill communication, I’m sharing a workshop I’m hosting next week to help you create your very own Summer of Ease. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Save your seat for Summer of Ease: http://www.kimkiel.com/summer
| |||
| 12 Jun 2024 | 5 quick tips to create scroll-stopping names and titles | 00:11:20 | |
What’s in a name? As a copywriter, this is a question I get asked a lot. Several factors go into writing a scroll-stopping, attention-getting name. So in this episode, I'm giving you five quick tips to keep in mind when you're brainstorming and creating names for your products, services, newsletters, webinars, freebies, events, blogs, or podcasts. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast! Resources Mentioned: Get the free Naming Workbook: www.kimkiel.com/nameworkbook
| |||
| 19 Jun 2024 | 3 tips to make business and life easier over the summer | 00:12:44 | |
Hoping to take it easy in your life and business this summer? You’re going to love this episode! I'm sharing three things I'm doing this year to make my business and life easier over the summer. Maybe you can take one of these ideas and do it for yourself, or maybe something I share will spark a new idea for you and help you create some space in your business or life. Topics We Cover in This Episode:
Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: Listen to episode 37: How to use the kitchen sink email to provide a value bomb: https://www.kimkiel.com/podcast-1/how-to-use-the-kitchen-sink-email-to-provide-a-value-bomb Find out more about the Summer Version of the Joy of Copy Club: www.kimkiel.com/summerjoy Email me at hello@kimkiel.com DM me on social: www.instagram.com/kim_kiel_copy Or send me a voice note on Voxer: https://web.voxer.com/u/kimkielcopy
| |||