iDigress with Troy Sandidge (Troy Sandidge)

Why do many business leaders expect other people to just "understand" their value in the marketplace?

You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok.

And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service?

I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate.

Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others.

Whether you're a solopreneur, a co-founder, an executive leader, a director, a manager, or somewhere in between, a business doesn't grow, survive, thrive, scale, and expand without high-quality leadership across the board to drive revenue, leverage effective marketing, produce concrete sales tactics, and cultivate great company culture.

The question becomes, are you that leader? Can you be that leader? How do you be that leader? And what does that look like?

This episode will expand on questions you must answer to know what type of leader you are and where you fit into your business. We will also explore the honest truth behind the key metrics to pursue to scale your business and the myths we debunk behind what many leaders need to stop focusing on because it's a waste of time, money, and resources.

This episode is full of heart, energy, and a barrage of reality checks served with a side of truth.

iDigress Exclusive: This is the first iDigress episode with a video recording counterpart on YouTube. If you watch the video on YouTube and guess one of the random pop-culture phrases throughout the episode correctly and share in the comments, you will have a chance to win a free virtual copy of my book, Strategize Up! I will also give the person or business that provides the best comment summarizing the episode on YouTube an exclusive 1:1 with me for an "Ask Me Anything" experience.

Note: There will only be five winners awarded a virtual copy of my book and one winner for an exclusive 1:1. You must be subscribed to my YouTube channel and leave the appropriate comment for a chance to win.

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Grow Your Business Faster Using HubSpot's CRM Platform

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

We have a fascination with basketball. March Madness is  a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors.  

How does the art of basketball help you with growing your business?  

Are you strategic enough? (Coach)

Do you have the vision? (Point Guard)

Can you hit it from deep? (Shooting Guard)

How are you in close range? (Power Forward)

Can you stand your ground and finish? (Center)

Let's talk about practice... Practice?

Yes, practice!

Do you have that mamba mentality?

How bad do you want to win?

How much worse do you hate to lose?

Tune in to find out.

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

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Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service.

This episode is taken from a Clubhouse workshop that Troy Sandidge implemented under the Strategy Hackers Academy.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

There are only four true currencies out there. And no, I’m not talking about crypto. 

The four currencies are:
1. Your Time
2. Your Money
3. Your Knowledge
4. Your Skill

This episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Who wants to make some money? 

A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money.

Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it.

This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the right abundance of money to build the business you need to create the life that you want.

P.S. Want a chance at $50,000 for your business?  I share an opportunity on how this episode, so listen up!

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Hear the full recording  featuring Aneka Grandison, A. Fitzgerald Hardnett, and myself on Clubhouse here

Watch the live stream featuring Jessika Phillips, Mike Gingerich, and myself on YouTube here

You can also read the full article breakdown on Why Your Marketing + Money Mindset Matters In Business here

FedEx 2022 Small Business Grant Contest:

Enter the FedEx 2022 Small Business Grant Contest here for your chance  to win up to $50,000 for your business!

The deadline to enter the FedEx 2022 Small Business Grant Contest is February 28th, so get to it!

I explain how the contest works, the criteria, and the prizes in more detail here, and the steps to submit your entry here.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer. 

P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening! 

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Many of you are making noise but not saying what your ideal audience wants to hear.

You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception.

You need to ask two questions that I will cover in this episode to figure out how to position your business for success in a very saturated market.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Learn more and join the Social Media Pulse Community for free

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things!

Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself?

Are brands really being innovative or merely copycats adding bedazzles on top to look different?

What does embracing AI vs integrating AI within your business, offering, and operations actually look like?

How do we navigate all of this in the creator economy, the rise of AI, the shift from third to first-party data, and so much more?

This episode is jam-packed with answers, studies, observations, and expanded considerations of intentional thoughts to explore on all of this and more. 

Beyond The Episode Gems:

Download HubSpot's State Of Marketing Report for Free

Discover All Podcasts On The HubSpot Podcast Network

Get Discount Off Riverside & Try For Free 

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!

We dive deep into:

• Why your brand name can be the difference between getting funded or forgotten
• The two ways to create demand (and why most fail)
• How to position your brand for growth without losing cultural authenticity
• The branding mistakes that cost Black businesses capital and credibility
• The power of strategic naming, perception, and Cultural IP in breaking business barriers

Think about how Beyoncé built an empire, how Nike’s branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren’t just names—they’re strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.

If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you’re serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.

Listen to Part 1 of our conversation here.

Beyond The Episode Gems:

• Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
• Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
• Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.

In this episode, we break down how resonance plays in marketing along with:

•  Resonance vs Volume in marketing.

•  Emotional connection > Simply Exposure.

•  The Psychology of Resonance: tapping into customer emotions, needs, and values.

•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)

•  LTV > One-Time Conversions.

•  How to create trust currency, brand loyalty, and community advocacy.

•  The importance of relationship-driven marketing and communication tactics.

•  How to apply this to social media, content, email, copy, and other media on various platforms.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue. 

The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.

Make sure your moves match desired outcomes.
Make sure your marketing matches desired outcomes.
Make your positioning and pricing match desired outcomes.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses achieve effortless growth on TikTok

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..

On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

A.I. experts Susan and Scott Westwater provided an in-depth look at the current state of A.I. in marketing. 

They define A.I. as using natural language conversations to allow interactions between humans and computers. 

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. 

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Growth in anything requires consistency and productivity in your actions.

Stop saying what you can't do and start making the time necessary to do.

Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.

The people that may judge your value or ability in many cases are only looking through a very narrow lens, and their lens was wrong. Their opinion doesn’t determine your value. You determine your value by your outputs and outcomes.

Everyone wants to be like Michael Jordan. Not everyone has the mentality to continue to work like him, even when some of the very ones he looked up to the most doubted his ability, dismissed his potential, and dismantled his desire to achieve what we all know now he could do and did in fact achieve. But to be like Mike, you have to continue the path no matter what happens.

Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.

It’s the little wins compounded over time that help you capitalize on the big moments.

So if you want to be the MJ of your field, industry, business, etc, make sure you maintain the tenacity, determination, hunger, poise, patience, fortitude, diligence, and work ethic necessary to do so.

No one can’t write your story but you.

So stop giving outside opinions that don’t line up the power to create the narrative of how far you can go or what you can be.

You are in the process of writing your story.

Do the work. Set your goals. Achieve your goals. And watch how much growth you achieve.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. 

It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? 

This is the part where many businesses create a false perception of their business value and demand in the market. 

In many ways, more businesses need to think like lawyers and position their efforts to maintain a high winning percentage.

You must understand the facts and seek the truth in order to operate, market, and sell accordingly.

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Your Tickets for INBOUND

Listen to Ep 85 of the Augmentors Podcast featuring me: Strategy Hacking with Troy Sandidge

Chris Orlob, CEO at PClub.io 3 Sales Lessons LinkedIn Post

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Grow Your Business Faster Using HubSpot's CRM Platform

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Need a Growth-Focused Brand Consultancy? NoMiddle.com

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Part 2 of this two-part episode, we share some of our own personal stories and challenges to become established professionals today and how much work it took to build our businesses and content to become profitable. 

Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.

JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

We made it to Episode 50!

In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development. 

This episode is more of a motivational rant combined with examples from my own personal stories on how to chase after a vision and see it through to fruition. I hope you enjoy this episode!

P.S. Don't forget to leave a review and tag me on Twitter with your favorite episode or moments of iDigress. I will select among those who participate to give away a few copies of my book.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Listen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and David J.P. Fisher

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Do you charge by the hour or by the project?

Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do?

Honestly, are you making the money, getting the business, generating the leads and opportunities you want?

If you hesitated or your answer is no, it might be time to sincerely change some things.

In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you provide value for time or value for results? There is a difference.

If you want to achieve new growth in the comings years, there comes a time where you must get out of your comfort zone when it comes to pricing, positioning, sales conversations, and being extremely confident and unwavering in your business model and deliverables.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

Hear Chris Do's  video on  Pricing Positioning & Not Charging Hourly on YouTube

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

DEI isn’t just a moral stance... it’s a business imperative.

In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power of Black buying power.

In this episode, we cover:

• Why all products are inherently “woke” and what that means for business
• How to measure DEI impact and create sustainable, profitable change
• Recognizing privilege and injustice and accepting accountability while embracing change
• How to maintain individuality, light, and confidence while navigating injustice in the workplace
• The business case for DEI and why ignoring it is a costly mistake
• How allyship goes beyond good intentions to real action
• And much more

If you’re ready for a raw, unfiltered look at DEI, leadership, and the future of equity in business, this is the masterclass episode you need to hear.

Want to experience even more? Watch the video version of this interview.

• Follow Dr. V Boykin On LinkedIn For Equity Thought Leadership, GTM Enablement, Culture Impact, & More
• Interested In Working With Or Booking Dr. V To Speak? Visit Dr V's Website
• Buy Dr. V's Book "Fix Your Face & Watch Your Tone"
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
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Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!

This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.

What You'll Learn:

The 6 Core Principles To Grow Your Business:
• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.

4 Key Strategies To Position Your Business:
• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.

The 3 Essentials To Communicate Effectively:
• Using emotion, action, and the right content type to connect with your audience and drive engagement.

Why Quantity vs. Quality Doesn’t Matter:
• Learn why value is the real differentiator and how to deliver it consistently.

How To Build Advocacy & Elevation:
Turn your audience into buyers, advocates, and elevators who amplify your brand’s message.

Why Listen:
This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if  you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!

Start your New Year strong—press play and level up!

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms.

But just stating that obvious fact and taking real action to make that a reality are two separate things.

The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what everyone wants more of: money.

In this episode, I explain why more representation isn't just the right thing to do, it's the best financial thing to do. I share snippets from my interview with Megan Powers on the Trade Show Talk Podcast expressing my feelings on social impact, on the need for more women and diverse individuals with a seat at the table, and even got very personal regarding my experiences, vantage point, and reflection as a speaker, business owner, business leader, creator, and as a black man.

Let me be crystal clear, black is not only beautiful, black is not only powerful, black is profitable! 

Beyond The Episode Gems:

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Listen to the full interview on the Trade Show Talk Podcast here.

Buy my book Strategize Up to maximize the growth and profitability of your business.

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand.

The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniable product, service, or deliverable that can generate consistent revenue and scale.

Let's discuss how to be part of the 10% that actually makes it work!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

What is the future of marketing?

Where is marketing going?

How should I market in 2021?

Technology is changing.

Socioeconomics is changing. 

We're living in a pandemic.

This all influences consumer habits and, consequently, marketing. 

People have pushed the Four Ps forever.

The future of marketing is going to drop the Four Ps (Product, Price, Place, and Promotion) and elevate the Four Es.

This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. 

More on this in Ep10, #Future

#####

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People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you.

If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it work for you.

And that's just your physical health. Let alone your business, let alone how you think.

#####

Support The Podcast & Connect With Troy: 

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It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. 

All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it.

Remember, we got to always be creating, but creating is only part of the journey. We have to couple that with creating content that connects. It is not enough to create good content consistently.

Let's celebrate when our content:

• Connects to people
• Convinces others of our worth and truth
• Commands attention
• Controls the narrative of our brand equity
• Converts people into believers of our skills and buyers of our products or services
• Compliments all the hard work we do behind the scene

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand! 

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will reap 10x to a 100x ROI for a long time.

Honestly, it is time to stop caring about what people can't see (pertaining to your vision) or understand (pertaining to your goals) and start investing. 

Are you actually doing everything that you can to help grow this business? The last time I checked, you didn't want this to be a hobby. So if you're in business, you're going to have to make money. And to make money, you're going to have to learn how to sell efficiently and effectively.

 If you want this business to be successful as bad as you want to breathe, if you want to achieve that vision, if you are sick and you're tired of business not scaling, you're going to have to optimize your selling process.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

In today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate.

In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:

• Emotional connection > Grabbing attention.

• Why trust, loyalty, and community advocacy matter more than one-time conversions.

• The role of storytelling in creating authentic, long-lasting connections with your audience.

• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.

• Tapping into the power of personalized experiences to resonate on a deeper level.

• How niche marketing and community-building create stronger advocacy than broad messaging.

• How to evoke emotion and create lasting memories to resonate deeply.

• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business.

#####

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know?  

Is your organization even running and tracking things in an optimal way for you to know what's working and what's not?

The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.

I keep it raw and real (and a little edgy) in this episode asking a lot of questions and hoping it compels you to truly think about your teams, the way you do marketing, your sales tactics, and the overall health of your business.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Prove ROI To Agency Clients

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. 

Watch the full recording of the event with answers from all of the great panelists here.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

Swagger is such a powerful word, and yet it's frequently misconstrued.

The way I see it, businesses, brands, and people with a certain level of swagger typically win.

And who doesn't want to be a winner?

But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams?

Swagger is imperative to win. Swagger separates you from the competition.

Swagger makes you memorable. When you're memorable, you stay top of mind.
But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc.

This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy.
 

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let’s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.

This episode will break down:

• Why your calendar is the ultimate scorecard of your time and priorities.

• How to identify what to eliminate, delegate, or outsource to regain focus.

• Lessons from 2020 that can guide your strategy during today’s challenges.

• Practical tips to navigate the chaos of 2025 with clarity and purpose.

• The importance of adding more humanity and flexibility into your marketing and communication strategies.

By the end of this episode, you’ll feel empowered to make smarter decisions, elevate your productivity, and approach 2025 with a more human-centered, impactful approach to your business and life. Ready to thrive? Let’s dive in!

Beyond The Episode Gems:

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

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Help People Affected By California Wildfires:

•  California Fire Foundation Wildfire & Disaster Relief Fund: The California Fire Foundation works with local fire agencies and community-based organizations to provide ongoing and long-term support to communities affected by wildfires.

• World Central Kitchen: WCK is already on the ground in Southern California to aid first responders and evacuees, providing fresh meals to first responders and communities impacted.

• Direct Relief: DF's California Fire Relief provides N-95 masks, medicine, and resources to healthcare agencies and first responders in areas affected by wildfires.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.

How you build a business of success requires an irresistible offer.

The only way to create that offer, is by creating something valuable defined by the market, not by your own mind.

This episode will cover how we approach our business like a farmer to reap a bountiful harvest.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

You are destined for greatness and failure is part of the journey to greatness.

Did that give you chills? Are you pumped? Are you excited?

We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great.

But here's the thing, we sometimes don't realize what is required to be great. Greatness requires internal transformation. Transformation is the by-product of survival instincts. Survival instincts are activated through great resistance and obstacles. 

We are navigating through a great season of resistance and challenges, but through that, we'll activate our survival instincts. And from that, we will transform and achieve greatness. 

#####

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• Rate & Review iDigress: iDigress.fm/Reviews

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one.

When I hear the word resilient, I just hear 'pulse.' When everything goes wrong, when you lose a loved one, when you're dealing with COVID, when you lose a job, when things don't go your way, you still got that pulse in your heart. That means you're literally the embodiment of resiliency. So when it's dark as, 'I don't know what,' you get a heart still beating, that is the rollout reminder, constantly. Every moment you take a breath is telling YOU are the definition of resiliency. So if this thing (heart beating) can keep going, I've got no excuse not to. 

Enjoy this PT 1 with me sharing my story with Toi Sweeney, Founder & CEO of the Well Dressed Brand. 

Remember, the square root of impossible is me.

Get more into this discussion on episode 22 #Impossible

You can listen to the full episode at Facebook.com/WellDressed11

#####

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This is our ONE HUNDRETH Episode! We made it iDigress Listeners!

In 100 episodes we achieved all of these things:

• Over Half a Million Downloads & Counting Across The Globe 
• Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes}
• Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier}
• Top 100 Marketing Business Podcasts {Apple Podcasts}
• Top 25 Digital Marketing Podcasts All Time {#15 - GoodPods}
• Top 100 Social Media Podcasts All Time {#41 - GoodPods}
• Top 100 Sales Podcasts All Time {#40 - GoodPods}
• Top 80 Growth Marketing Podcast {Guru Conference}
• Top 100 Tech Podcasts All Time {#64 - GoodPods}
• Top 100 Black Business Podcasts
• Top 100 Podcasts For New Entrepreneurs 
• Top 50 Small Black Business Podcasts
• Top 50 Business Strategy Podcasts

We became part of the HubSpot Podcast Network, was runner-up in the 2022 Webby Awards for Creativity & Marketing Podcast Category, over 500 Five-Star reviews, we're coming close to 750,000 downloads as we pursue 1 Million, and even created a book from all of the episodes as well, Strategize Up.

On this episode, I will share and reflect on my journey and what I've learned but also give my deepest gratitude to all of you!

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

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•  Follow Troy's Instagram @FindTroy

When you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021.

Even if you have a successful business, your marketing plan actually needs to change and be reviewed and updated. However, there's only so far you can plan ahead because there are so many things that skew the data, and the algorithm changes all the time.

Marketing strategies are always changing, always evolving.

#####

Support The Podcast & Connect With Troy: 

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Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?

But not getting the leads, conversations, and sales conversions you want? This is the episode for you.

Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.

In this episode, you will also learn the difference between content strategy and content tactics and how to navigate both into an optimal content marketing plan designed to streamline creation and distribution to boost conversions and customers.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer.

Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable.

You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2. 

Beyond The Episode Gems:

• Download HubSpot's State Of Marketing Report for Free

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Listen To The 2024 State Of Marketing Episode Part One

• Discover Kelly Mirabella's Chatbot Expertise

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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Every marketer knows the frustration of campaigns that don't convert.

Sales teams grapple with cold leads that never warm up.

Creators feel the sting of content that falls flat, and businesses watch potential customers slip away.

These struggles are all too familiar, and the quest for the perfect tool or strategy seems never-ending.

Imagine transforming your marketing, sales, and growth efforts tenfold without changing your strategy, tools, or team.

The secret? It's not about doing more; it's about the words you choose.

The right copy in your headlines, thumbnails, messaging, responses, and scripts can connect deeply with your audience and move mountains.

Powerful, compelling copy isn't just an accessory to your marketing efforts—it's the engine that drives them, turning potential into performance and engagement into exponential growth.

In this episode, we will explore the transformative power of the right words and how they can be the game-changer your business needs.

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Read HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing Professionals

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more.

Snippets from some of the tweets are:

• "Too many focus on follower count, engagement numbers, views, likes, and shares. If you want community, it has to be natural."

• "Community plus relationships plus connection..."

• "Are you trying to grow your business, or just look like you're growing your business. "

• "Don't blame the audience for your bad content."

Let's dive into live Q and A!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Julie's full live stream interview with me: Grow, Grow, Grow Your Community

Learn more about the American Marketing Association Puget Sound, a 501(c)3 non-profit organization, serving marketing professionals in the Seattle-Tacoma metro area since 1944!

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth.

The formula for achieving scalability is "Automation + Activation = Accumulation."

This masterclass episode is broken down into three sections that first define and expound on growth vs scaling and how we achieve both efficiently regardless of the type of business or industry you're in. Then we navigate to the four currencies to leverage to achieve growth and accelerate your scalability. Lastly, we discuss my 6 I's to a sustainable business and how it is a great tool in your arsenal to approach building a successful business holistically.

Did you love this style of episode? Tag me on social media (@FindTroy) and let me know, and don't forget to send me questions to  answer  on the show or cover them in another masterclass episode. 

Want to hear more? You can listen to the full three episodes of my interview with Benjamin Shapiro on the MarTech Podcast:

•  Part 1 - Growing vs Scaling

•  Part 2 - Four Currencies Businesses Need To Scale

•  Part 3 - The 6 I's To Sustainable Growth

Beyond The Episode Gems:

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way. 

I reflect on the unique obstacles and victories that have shaped my path as a black man navigating the entrepreneurial landscape. 

This episode is one of the most candid and authentic moments I’ve shared, offering insights not just into my professional life but into the personal experiences that have defined me. 

Tune in for a powerful discussion on the realities of entrepreneurship, resilience, and the lessons I’ve learned that can inspire and guide others on their own journeys!

And no this is just a snippet of the one-on-one interview, to listen to the full interview in its entirety, you can listen to my interview with Dr. Frances Richards' podcast here, Ep 409.

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

Adaptability = Survivability = Sustainability.

The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term.

Passion. Obsession. Immediate Action. All great and necessary intangibles to get off the ground and liftoff. But certainly, charting out a path to the moon and beyond even before the rocketship is funded and built is part of the process if you want to break through the atmosphere in a mighty way. 

With the rise of AI/ML, as shown through the fast-adopting movement with Chat-GPT as well as this constantly changing and ever-evolving business/marketing landscape that is impacting both legacy and emerging brands, it is getting more difficult to know which way to go, how to fortify, and how to scale your business long-term.

The secret to the longevity of a business, from brand allegiance and authority to maintaining high-level demand upstream and downstream to even being recession-proof, is all dependent on this one X Factor most business leaders easily forget. This episode dives in and talks about it!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

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• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

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The reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth.

This is episode number six, #Purpose

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversions that can lead to sustainable profitability.

There are conceptual frameworks in place based on psychology, sociology, strategy, algorithm, basic human behavior and needs, messaging, positioning, and applying active listening to help us generate the revenue we want!

Applying L.E.A.D.S.
• LeadGen
• Engagement
• Authority
• Demand
• Sales

And the benefits of this framework are to help you:
• Leverage Language To Launch
• Educate & Entertain To Enchant
• Attract & Amplify To Activate
• Dream Big & Distinguish Yourself To Drive
• Share Frequently & Support Often To Shine

By applying L.E.A.D.S., we can increase our money by increasing our leads generation process and systems to convert more efficiently and effectively.

You can watch my presentation on using the L.E.A.D.S. Generator Blueprint to close more deals here.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

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• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Do you believe you can achieve a level of growth you've never seen?

To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind.

But you have to elevate your growth mindset in order to reach that higher level of growth and success.

This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my  C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently.

"The potential within us is limitless - we usually create our own limits." — Dr. John C. Maxwell

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Achieve And Maintain A Growth Mindset For Your Agency" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Jairek Robbins.

Learn the 3 Modalities To Grow Your Business: Audio Version | Video Version

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff.

But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you generating enough money through your current brand positioning? And how well does every layer of your brand resonate?

Understanding and reassessing what your brand equity is while checking if it is in alignment with what you need to achieve is critical to how your business shows up and converts. If you recall my episode about the relationship status  of B.A.E. among your customers, then this is the next level masterclass around that core point.

It's all about trust. If you have the trust of your customers, clients, network, community, you can stay (and scale) in business.

In today's episode, I'm going to reference a study to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.

Read my free course on Social Media Pulse on how to Earn The Trust of Your Audience.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy.

Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy.

If you're in the value game business, you're giving value, and whatever you put out there, people  are either qualifying or disqualifying themselves from taking the next action or subsequent action. The value is going to help them understand where they want to go.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly. 

P.S. You will also find some bonus content where I talk about the creator economy, Web3, NFTS, blockchain, and community.

Beyond The Episode Gems:

Learn more about S.O.A.P. in this featured interview I did with MarTechVibe: Have You Applied S.O.A.P.?

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar?

Well, you aren't alone. 65% of salespeople state that price is the hardest part to navigate when closing.

The trick here is to associate the investment equivalent of the price point to an experience worth paying for that gets results.

Consumers know the value of the sales experience and the connection that can be made with a partner company. About 84% of business buyers say that experience is just as important as the product or service being sold, with around 67% willing to pay more for a great experience. These numbers underscore the importance of a positive sales process.

This episode will help you understand the four components of a great pricing infrastructure that will help you go from start to finish, hopefully with a signed contract at the end.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they’re working with clients who truly value what they bring to the table.

We explore the concept of making your clients audition for the privilege of working with you, much like contestants on American Idol. This isn’t about playing hard to get; it’s about setting clear boundaries, commanding confidence, and ensuring that the clients you take on are aligned with your values, vision, and the level of service you provide.

In this episode, I discuss:

Auditioning Your Clients: Just like in American Idol, not everyone makes it to the next round. I’ll teach you how to audition your clients, guiding you on principles to help them either self-eliminate or clearly identify themselves as strong potential candidates.

Creating Demand Generation: Discover how to generate strong demand for your services, making clients eager to work with you. When done right, this approach flips the script, positioning you as the sought-after expert who clients are vying to work with.

Combating Scope Creep: Learn how to protect your time and resources by setting firm boundaries from the start, ensuring that your projects stay within scope and that you're compensated fairly for any additional work.

Setting Boundaries and Expectations as an Empath: As someone who genuinely cares about others (and I'm sure you do in your business), it can be challenging to enforce boundaries. I’ll share strategies to balance empathy with the necessity of maintaining your professional integrity.

Commanding Confidence in the Discovery Phase: The initial discovery phase is crucial for establishing authority and setting the tone for the entire client relationship. I’ll guide you on how to exude confidence and control during this critical stage.

Mastering Value-Based Pricing: Discover how to shift the focus from cost to value, ensuring that clients understand and appreciate the worth of your services. I’ll share techniques for implementing value-based pricing that aligns with the results you deliver, helping you command higher fees while maintaining client satisfaction.

Maintaining High-Profit Margins: Learn strategies to keep your profit margins high without compromising on the quality of your work. We’ll discuss how to structure your offerings and negotiations to ensure you’re paid what you deserve, allowing you to focus on delivering excellence.

Removing Objections with Confidence: Objections can derail a conversation and undermine the perceived value of your services. I’ll guide you on addressing and removing objections preemptively, creating an environment where clients see you as the essential bridge to achieving their goals. By removing the air out of the room, you’ll keep the focus on the vision and the transformative impact of working with you.

Eliminating Budget Concerns: Learn how to remove budget from the equation by shifting the conversation to value. I’ll show you how to guide clients to see the worth of your services, allowing you to command the rates you deserve while keeping your profit margins high.

By the end of this episode, you’ll have a clear roadmap for elevating your business relationships, protecting your time and energy, and ensuring that the clients you work with are a perfect fit for your services. If you’re tired of chasing clients, compromising on rates, or dealing with constant scope creep, this episode is for you.

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

Perfection is an illusion.

Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect individual. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something.

You cannot anticipate every outcome, every variable, or every obstacle before you move forward. Pursue progress, not perfection. 

In this episode of iDigress, it's all about why you should let go of the perfection mindset and instead embrace the "progress over perfection mindset". Perfection is a waste of time. Did you know you’re more likely to achieve your set goals when you pursue progress and not perfection?  

It is important to understand that you cannot anticipate every outcome or obstacle and the best way to deal with them is to have a realistic and flexible strategy in whatever you do. Listen in to learn how to take action and apply the ‘progress not perfection’ concept in your marketing strategy to see the change you want to see.  

“We will never be perfect, but we can all make progress.”  

What You Will Learn:

• How to improve 1% of what you do every day and in 70 days you’ll be twice as good as you’re today.

• How to figure out a flexible and nimble strategy for your business with wisdom.

• Having the right mindset to perform well in business will in turn help you hit your bottom-line.  

• Learn to make a realistic plan that’s fueled by optimism, passion, and community.

• The power of focusing on the community while being genuine and authentic.

Book Mentioned:

The One Percent Solution by Gordon Lafer

#####

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? 

Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. 

In this episode, we're going to talk about how to speak that love language in your business, how to get that coveted status out of your business relationships that will convert into revenue, ROI, and retention.

This is episode four, #RelationshipStatus

#####

Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling.

As a brand or business, your positioning and presenting of what you do should feel like offering a cold glass of water to someone in the middle of the desert. They must have it. No questions asked. The sales process should be a no-brainer under the right conditions, positioning, and message. 

#####

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• Rate & Review iDigress: iDigress.fm/Reviews

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Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?

The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.

70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth. 

This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.

(P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything.

The three things are awareness, accountability, and action.

This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your business.

This is the episode to share with your teams, colleagues, audiences if you're trying to find someone who can articulate the value of allyship, the moral, ethical, and business reasons why supporting black, elevating black, buying black, and employing black can change the very trajectory and profitability of your entire business.  

I ask that you listen with an open mind with the intent to understand.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success.

Key Points:

• Perception: Understand how what you see might be clouding your judgment and holding back your business growth.

• Positioning: Learn how to adjust your brand's message to match what the market truly thinks and values.

• Profit through Clarity: Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability.

• Bridging the Gap: Discover how to align your personal intentions with real-world actions that lead to results.

• Actionable Strategies: Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

•  Follow Troy's Instagram @FindTroy

•  Subscribe to Troy's YouTube Channel

This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host. 

And if you wanted a complete play-by-play of my entire experience at INBOUND 2022, it is far too long for a podcast episode, but I got you covered as you can click on the link below to watch a debrief on Instagram Live that's over an hour long of me sharing every intimate detail I can think of giving reactions, answers questions, and much more.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch my Top 5 Moments of INBOUND 2022 here.

Watch my full play-by-play Instagram Live recap of INBOUND 2022 here.

Register for INBOUND 2023 and get a discount while you can here.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right?

Which one would you consider yourself? Jack of many trades or master of one?

But my real question to you is, have you heard the full quote?

In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same way, we're all digital athletes trying to be great at something within our domain. Why? How? Can we actually do it? Can we become the Steph Curry, the Caitlin Clark, the LeBron James in the thing we do? Let's talk about it!

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Get Discount Off Riverside & Try For Free 

Discover All Podcasts On The HubSpot Podcast Network

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•  Follow Troy's Instagram @FindTroy

It is common knowledge that matter exists in three states—liquid, solid, and gas.  

Water can transition between these states depending on the temperature it is exposed to.

Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment.  

A big reason for us not growing and taking action comes down to our thinking.

Let's explore how to master our thoughts to be agile as water to transition to the necessary state of being in order to succeed.

Are we in the right state of mind in order to position ourselves and/or our business to be in the right state to grow?

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

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Brutal truth: most businesses can’t sell up and can’t market down.

Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. 

Your messaging isn’t just about what you say, but who hears it. If you’re not speaking in outcomes and business impact, executives won’t listen. If your marketing doesn’t focus on relevance and usability, frontline users won’t advocate for you.

In this episode, we break down how to:

• Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.

• Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.

• Tailor Communication for Impact: Speak to THE ONE x 1,000,000² with a strategic, layered approach that wins buy-in across all levels.

To win, you don’t just need better marketing, more sales leads, and higher conversions...

+ You need marketing that moves through the entire decision-making chain.

+ You need sales strategies that influence every decision-maker in the room.

+ You need conversion tactics that turn interest into action at every stage of the funnel.

Bonus: Go check out my newsletter for additional value outside of this episode on converting more! 

Beyond The Episode Gems:

• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.

• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

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•  Subscribe to Troy's YouTube Channel

Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.

Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? 

What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?

Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

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• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

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•  Follow Troy's Instagram @FindTroy

The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win!

This episode will take previous  iDigress episodes regarding how to sell and incorporate lessons and methodologies we can learn from Olympians to make our sales process more efficient, increasing the odds of winning the hearts of new customers.

Learn how to create a R.O.W.E. and expand the concepts within my D.A.R.T. Marketing Methodology™  for your business and sales process to be successful.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How Agencies Can Build Amazing Advertising Campaigns For Clients" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Allen Kay.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

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• Rate & Review iDigress: iDigress.fm/Reviews

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Change is hard, but the truth is—when you resist it, you’re making a choice.

An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth.

And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle.

Here’s the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you.

It’s time to ditch the excuses, make the changes, and start taking action. Growth isn’t easy, but neither is staying stagnant. If you’re serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves. 

Growth doesn’t happen where it’s safe, it happens when you face the uncomfortable truth and take action.

In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We’ll explore the powerful concept of "what you’re not changing, you’re choosing" and unpack how resistance to change often stems from fear, comfort, or denial.

• Why clarity is the first step to escaping chaos.

• The dangers of staying in your comfort zone.

• How to recognize when it’s time to pivot.

•  Why embracing change (quickly) is necessary for business success.

• How to stop being a "control freak" and get out of the way of growth.

• Why successful execution requires humility and adaptability.

Beyond The Episode Gems:

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

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• Discover All Podcasts On The HubSpot Podcast Network

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•  Subscribe to Troy's YouTube Channel

Many people have a ton of talent. But there aren’t that many who have the discipline, determination, and drive to manifest the potential of their talent to an extremely high level.

To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours.

Now in the grand scheme of things, that’s only 1.142 years. Doesn’t seem like a lot, right?

But in actuality, that’s a lot of time to invest.

Let's dive in deep and break down what's necessary to become a legitimate master, a subject matter expert in whatever your talent, passion, and discipline are!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

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Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part One of a Two-Part conversation where you'll learn:

• How social media stacks up against other marketing channels
• Reasons to double-down on organic social media, now more than ever
• The 3 metrics you should build into every social media campaign
• How to sell organic social media to your C-suite

The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building.

There's an art, science, and philosophy to sowing seeds that we can apply to sales nurturing and enablement.

The ability to build is critical when it comes to the sustainability of your business, especially in times like these navigating a post-pandemic, pre-recession, volatile marketplace. 

Mastering both skills of thinking like a farmer and a builder will help ensure the continuation of your business now and the success of your business in the weeks, months, and years to come.

Let's break down why we need to approach sales as to sowing seeds and how building bridges is better than constructing sales funnels to drive more revenue in a more simplified, durable way in these modern times.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Register for Agorapulse's Agency Summit To Learn How To Scale Your Agency

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!

You can go listen to A.I. Revolution Part I here.

A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand. We even cover the intentionalism, integrity, and real-world reality of how A.I. is already and will be infused even more with our daily lives and how we can apply it to help grow our businesses in equitable ways.

They define A.I. as using natural language conversations to allow interactions between humans and computers. 

Major topics include: avoiding A.I. hype and overpromises; the need for education on practical A.I. applications; guiding businesses through an A.I. strategy rooted in empathy; using A.I. ethically to aid humans, not replace them; industry-specific use cases; measuring the business impact of A.I.; and their upcoming book "Voice Marketing" designed to advance the field. 

With the right strategic foundation and reasonable expectations, A.I. technologies like voice assistants and chatbots offer exciting potential to streamline operations, engage audiences, and drive growth. However, A.I. should enhance human creativity and empathy, not seek to automate everything. With deliberate innovation and compassion, A.I. can be used responsibly to create positive change.

P.S. This is only a snippet. Watch the full episode on YouTube to get all the gems from this conversation!

And speaking of A.I. check out HubSpot's State of Marketing Report, which talks heavily about A.I. for marketers!

Special Gift: If you tweet #AIRevolution with the link to either podcast or YouTube episode and tag @FindTroy, @ScotWestwater, and SusanWestwater (@SJW75), we will send you the ConversationalAI. Readiness Checklist for Marketers! You can also share and tag us on LinkedIn to get it!

Beyond The Episode Gems:

Learn More About Scot & Susan's Business: Pragmatic.Digital

Connect with Scot Westwater and Susan Westwater on LinkedIn

Buy Scot & Susan's Latest Book: "Voice Marketing"

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Discover All of the Podcats on the HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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• Get Strategy Solutions & Services: FindTroy.com

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•  Follow Troy's Instagram @FindTroy

Are you good at prospecting?

Every business must do it, and every successful business is good at it.

But the approach and strategy to holistic prospecting have changed drastically.

To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business.

And you must understand the difference between intent and actual action. Don't confuse or mistake the two.

Many don't do the deep work beyond establishing an audience profile, developing a pitch, and driving a marketing message.

But have you identified how you want to win business and have clients, customers, and community who allow you to have the business and ultimately the life you want from it? Let's go deeper and explore how to create the criteria for optimal prospecting to attain and retain business that will make your life happy!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast 

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you.

People want to grow 3x, 5x, 10x, or even 100x, but most don't have the capacity, capabilities, and growth mindset to match that level of scalability. Proper preparation prevents poor performance. How confident are you in your business? Are your systems, infrastructure, and stack efficient? Stay ready so you don't have to get ready.

Unfortunately, if you've been in business long enough, these things will inevitably happen. Your job is to make sure when the unexpected happens, it doesn't completely destroy your business. Having the right mindset, structures, systems, sales framework, and marketing ideologies in place can help. This is the way.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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Did you know that growing a business is actually difficult? I'm sure you did.

But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity?

Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. 

This episode dives into  the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline.

Sales always comes down to meaningful relationships.

My new book Strategize Up expounds on the three relationships of B.A.E. you need to identify by the end of every call.

• Buyers
• Advocates
• Elevators

Too many are focused only on those who can buy and eliminate those who can’t or have no need to buy right now. Which is the wrong approach. You’ll know in the first five minutes if they are interested, qualified, and ready to be a potential buyer. If they aren’t a buyer, don’t just end the call. Every conversation is valuable and can lead to more invaluable conversations.

Apply B.A.E. to your rounds of sales calls, outbound messaging, networking, and social media efforts, and see how your whole experience will change.

You’ll go from thinking win-lose situation to embracing a win-win mentality!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover The 5 Growth Secrets To Get More Business via Agorapulse

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Have you set any new year's resolutions lately? 

Are you going through a series of changes? 

New birthday? Massive life change? New family addition? Work changes or challenges?

I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even years from now if you don't make changes and achieve your goals. I think you may see the pattern here. But regardless of the reason or the ignition to acknowledge a change or even pursue a change or declare a goal, if one does not take action in the pursuit and possess the discipline to see it through, nothing will ever happen, no change will occur, and nothing will be accomplished. 

So instead of beating around the bush, let's talk about it. Let's sit in that sunken place, in that void, at those crossroads and discuss what our options are, what we can do, and how to begin to make dreams into reality and actions into accomplishments.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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On July 16th, 2020, tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bitcoin.

In the words of the tweet to give back to the community, this was the work of a hack on an enormous scale. The corporate accounts of tech giants, like Apple, Uber, Cash App, were also hit, even some of the world's richest figures including Bill Gates, Elon Musk, and Jeff Bezos. Most of the tweets were quickly deleted as Twitter began an investigation, but experts say it's possibly the most significant hack that any social media platform has seen.

Between two-factor authentication, password management, having a list of all the people who have access to all these different things, establishing proper  protocols to protect their phones and IP address, and all this stuff. How easy, with all that being said, it is to just infiltrate. It wasn't just like a funny little tweet on someone. They were capturing Bitcoin, which is one of the most untraceable currencies today.

Livestreamer and social media expert Eddie Garrison participated int his immediate "Ask The Strategy Hacker" style episode to talk about what brands can do to manage their communications, social media, email, and digital assets better to avoid being hacked and how important it is to have a crisis communication plan in place.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

Watch Eddie Garrison's full live stream interview with me: Twitter Hacks Of Verified Social Media Accounts

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

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•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Do you know the difference between knowledge, wisdom, understanding, and insights?

Can you articulate and demonstrate your value through these four disciplines to win business?

This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

Discover All of the Podcats on the HubSpot Podcast Network

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Grow Your Business Faster Using HubSpot's CRM Platform

Book A Time To Hire Me To Help You Scale Your Business

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

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•  Follow Troy's Instagram @FindTroy

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about creating content to increase your GAP — Growth Authority, and Profitability. In Part 1 of this two-part episode, I cover things from the deep work to establishing a foundation where authentic content can come from, how my content has increased my authority, the process required to help you grow in your content and in your business,  and the results of that from my book to being the host of INBOUND 2022 and more. 

We also discuss your time management, chasing your vision, embracing your gift, productivity fundamentals, creating automation and systems, and accepting change in order to evolve. A lot of content creators aren't making money, aren't breaking into their niche industry, and aren't gaining the visibility and opportunities they want because they aren't disciplined and patient in their content creation development. JP and I talk about what you can do as a content creator to change that.

Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.

JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Listen to JP Hightek's podcast: Content Creators University With JP Hightek

Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference 

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Quantity vs Quality. 

Content Creation vs Content Distribution. 

Value vs Volume. 

Which combination would you focus on for your business? Social media marketing? Will work for your audience? 

It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?

This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.

Beyond The Episode Gems:

Book referenced: Six Second Stories by B. Rain Bennett

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made?

The truth is we need more to be done to ensure no matter the industry, profession, or business type, from startups to legacy brands and everything in between, the investment in creating a dynamic ecosystem where people can feel empowered to work to their best abilities for the good of the sustainability of the brand and their livelihood is made while building and maintaining a culture standard to mitigate and eliminate additional obstacles and challenges because of their race, skin, identity, gender, socio-economic status, and beyond.

So let's talk about it. Let's listen. Let's educate. And then let's take action!

Beyond The Episode Gems:

Listen to Episode 46: How To Become A Better Ally For Black Businesses

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Buy my book Strategize Up to maximize the growth and profitability of your business.

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

Power. Peace. Profit.  — three things you must have to create a sustainable, successful and growing business.

But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.

In this episode, I'll dive into how I run a multimillion dollar agency all from my iPad while sharing key systems, tools, frameworks, and productivity hacks to manage it efficiently and effectively not just for the best optimization but also for maximum profits.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

Get Free HubSpot Marketing Tools To Help You Grow Your Business 

Discover All of the Podcats on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers

Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

Everybody wants to grow, and they want to grow fast. 

Everyone wants to scale, and they want to scale even faster. 

We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying to increase speed and boost momentum, they didn't check the fundamentals. They haven't fortified their brand's foundational necessities to have the capacity and capability to grow at the rate they want. 

Let's discuss how to accelerate your growth engine to maximize your profitability and the speed of your growth potential.  

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

iDigress is nominated for a Webby award!  

In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.

Vote For iDigress To Win The Webby For Best Creative Marketing Podcast:

You can cast your vote for iDigress here: wbby.co/pod-creativity

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Prove ROI To Agency Clients

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics!

In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes. 

I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024.

From missing connecting flights, losing my luggage, and figuring out alternative travel to get there on time to deliver something great! So many things learned and affirmed through the experience and I'm happy to share with everyone! 

Beyond The Episode Gems:

Subscribe To My New Podcast Unfiltered Growth

Learn About My New Venture: Season Three Media | Events | Marketing | Sales | DEIBA

Get Discount Off Riverside & Try For Free 

Discover All Podcasts On The HubSpot Podcast Network

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Are you moving forward?

To move forward, you must have forward-thinking.

Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? 

Do you wish you had a roadmap for navigating various digital platforms and trends? 

Perhaps you’re looking to systemize your marketing to reach bigger goals… 

On this episode of iDigress, host Troy Sandidge breaks down  his C.L.O.V.E.R. Business Framework™ and how it will help you make the progress you’ve been trying to make in your business and achieve a forward-thinking mindset. 

Troy details the importance of Clarity, Leverage, Optimization, Vision & Value, Execution, ROI + Revenue + Retention in your business. If you’re an entrepreneur or marketer, utilizing these factors is a strategy you can implement in your business that will take you to the next level. Grab a pen and paper because this episode just might have you brainstorming your next move!

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive.

Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on.

This is what's holding many businesses back from achieving peak performance across the board.

Eliminate the "bad blood" between marketing and sales and help them align their goals, processes, and metrics, and watch what happens!

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Take a listen to this master class I shared with entrepreneurs, startups, and agencies, where I break down the essentials to course-correct your business to grow and scale, pursue ideal clients, attract opportunities and sponsorships, and leverage the creator economy to make a brand imprint on your community.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Learn more about this setup blueprint I talked about by Stew Redwine, VP of Creative Services for Oxford Road

Are you a Tech, SaaS, or B2B needing copywriting or content marketing? Visit NoMiddle.com to see how we can help.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses achieve effortless growth on TikTok

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible.

Pulling from Amazon's Leadership Principles, Maslow's Hierarchy of Needs, and McClelland's Human Motivation Theory, I break down how you can triangulate the most effective path to evolving yourself into the best leader you can be while developing your team to be more productive, driven, motivated, accountable, and successful while simultaneously creating a dynamic culture that retains your employees and accelerates your business success sustainably.

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Register for Agorapulse's Agency Summit To Learn How To Scale Your Agency

Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part Two-Part of a conversation where you'll learn:

• How social media stacks up against other marketing channels
• Reasons to double-down on organic social media, now more than ever
• The 3 metrics you should build into every social media campaign
• How to sell organic social media to your C-suite

The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Buy my book Strategize Up to maximize the growth and profitability of your business.

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

Position = Power

One of the hardest things Troy has had to learn in business was how to position himself. Many people who want to elevate their business to a sustainable level with a more profitable structure need to position themselves in a very different way. Simply accepting money for the product or service you provide can make you a profit, but does it make you profitable?

On this episode of iDigress, host Troy Sandidge breaks down the significance of these questions: 

Is the time you’re putting in worth the result (or profit) of your work? 

How much do you actually need to charge and to market yourself for people to buy your product or service so that you become sustainable and profitable?

Many of us are conditioned to price our products and services at a lower price so that people will buy them, but this doesn’t take you very far. 

Do you think of your business as a premium brand? 

How much is your brand truly worth? 

You need to position yourself and your brand in the most ideal ways, from positioning your message to attract the right audience to position your business on the platforms that complement your strengths. You must amplify who you are, where to find you, and the value you provide. Be magnetic and pull your audience in to interact with you. 

What problem(s) do you solve and who typically needs those problems solved? 

Once you have the answer to that, then you can execute your positioning strategy!

Position. Amplify. Magnify. This will give you the results you desire. Remember, you don’t have to be #1. You just have to focus on your audience and creating and retaining those relationships with them.  

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out!

Beyond The Episode Gems:

• Get Your FREE 3-Step Pitch Guide [Downloadable]

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Grow Your Business Faster Using HubSpot's CRM Platform

• Book Your Tickets For Content Marketing World, Use My Code "SANDIDGE100" For $100 Off Tickets!

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Please Give A Rating & Review For The iDigress Podcast: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

We can map out the life you want to live and the business you want to build.

We'll remove anything you don't like and you can add on as you see fit.

But here's the thing: We can't build it all at once.

So think of it like a jigsaw puzzle.

First, we need to know exactly what the final picture looks like. This is called strategy mapping.

Then all we have to do is put it together piece by piece. This is strategy execution.

Some pieces will focus on business. Some pieces will focus on marketing. Some pieces will focus on growth. Some pieces will focus on social media. Some pieces will focus on branding. Some pieces will focus on community. Some pieces will focus on mindset, and so forth.

All of these pieces together will complete the vision you so desperately want to build through your business.

You see, I have strategy solutions that focus on each one of these pieces individually but are also stackable.

In stacking these strategy solutions, we'll accelerate the completion of the vision that you want for your business and for yourself.

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.

But here’s the truth—if you don’t tie your branding and positioning to ROI, the market won’t either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It’s not just about showing up—it’s about making sure your presence is tied to measurable impact, market share, and long-term brand equity.

We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.

Whether you’re a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.

Tap in for Part 3 of this powerful Masterclass with Evante Daniels!

Listen to Part 1 of our conversation here.

Listen to Part 2 of our conversation here.

Beyond The Episode Gems:

• Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
• Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
• Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!

How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?

Many feel that what happens in the world doesn’t impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.

That is completely wrong and furthest from the truth.

From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…

Just staying in your bubble because maybe you don’t identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?

The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.

We have to acknowledge that reality.

And depending on things, make adjustments accordingly.

Beyond The Episode Gems:

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.

In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.

We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty. 

You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.

It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.

This is Part 1 of a must-listen branding conversation.

Beyond The Episode Gems:

• Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & Memes
• Interested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting Started
• Buy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"
• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.
• Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com
• Discover All Podcasts On The HubSpot Podcast Network
• Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews
• Follow Troy's LinkedIn @FindTroy
• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com
• Follow Troy's Instagram @FindTroy
• Subscribe to Troy's YouTube Channel

What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more.

Beyond The Episode Gems:

• Watch my full interview on Marc D. Hans' Think Differently Podcast

• Learn More Starting Your Own Business With Amazon's Delivery Service Program

• Start Creating Exceptional Sites & Business Solutions Using Wix Studios 

• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Discover All Podcasts On The HubSpot Podcast Network

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: GrowWithTroy.com

•  Follow Troy's Instagram @FindTroy

Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales.

A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers.

How do we become more direct with our messaging, branding, positioning, marketing, and selling? 

If people don't know what you want...

If people don't know what you do...

If people don't know what you offer...

If people don't know the problem that you solve...

If people don't know you exist...

You can't make any money.

You can't grow a business.

You'll never win.

You need to be direct and broadcast who you are.

Make the ask.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To combat this, you must embrace gaining a better perspective by exploring other possibilities of the source of truth beyond what you see, know, can identify, or believe at times.

The more value threads you create in the minds and literal usability of the consumer, the stronger the bonds, and the higher the probability of becoming a buyer, an advocate, a connection conductor, and part of an engaging community of support, referrals, and brand resonance. The question is, how do you create and maintain value threads effectively?

Beyond The Episode Gems:

Discover All Podcasts On The HubSpot Podcast Network

Get The New Book "Influencer Marketing"

Get Discount Off Riverside & Try For Free 

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

•  Follow Troy's LinkedIn @FindTroy

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy's Instagram @FindTroy

Let's be honest, scaling a business is not for the faint of heart.

It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.

In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.

On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Kieran Flanagan's four lessons that scaled HubSpot to a billion dollars in ARR

Kieran Flanagan's newsletter: KieranFlanagan.io

Listen to Agorapulse's Agency Accelerated  Podcast Episode with Stephanie Liu and Paddy McGill

See the Top 80 Marketing Podcats by FeedSpot

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life.

On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business to grow and for you to be even more successful this year.

I also share my goals for 2023 and expound on the pillars of growth and success while giving you a motivational boost to pursue being greater!

Beyond The Episode Gems:

Grow Your Business Faster Using HubSpot's CRM Platform

Click Here For Free HubSpot Marketing Tools

See all of the podcasts on the HubSpot Podcast Network

Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus! 

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses achieve effortless growth on TikTok

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Discover how the #1 Content Marketing Firm For B2B & Tech Firms, No Middle can elevate your content marketing results.

Buy my book Strategize Up to get a simplified 7-figure blueprint for maximizing the growth and profitability of your business.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy