Ideas for Real Estate Podcast (Heather Colby)
Explorez tous les épisodes de Ideas for Real Estate Podcast
| Date | Titre | Durée | |
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| 22 Feb 2022 | 88. Replay: How to Market Yourself on Social as a New REALTOR® | 00:40:30 | |
There's been such an increase in the number of new REALTORS joining the Real Estate industry, and I've had a number of new agents contacting me with marketing questions. So I wanted to replay episode 36 of the podcast - How to Market Yourself on Social as a New REALTOR - as I think it will answer a lot of questions and be a valuable resource for those of you just getting started in the industry. In this episode, we're going to explore how to introduce yourself as a REALTOR on social and start building your personal brand. Because you might not have real estate experience yet, but you DO have many advantages. Your personality, interests, and what's important to you can become the foundation of your brand. The marketing habits you establish now will help you for years into the future. Keep in mind, all top producers started off with no transactions and a real estate license. Let's dive into how to market yourself on social media when you're just getting started in real estate. Shownotes & Blog: https://ideasforrealestate.com/episodes/socia-media-marketing-new-real-estate-agents Mentioned Freebies:
Related Episodes: Connect with me, Heather Colby:
Online - http://ideasforrealestate.com | |||
| 12 May 2020 | 23. The Framework for a Successful Real Estate Video | 00:32:55 | |
Video marketing for real estate has become more important than ever as we continue to connect with people virtually. I’ve always said, there’s no better form of marketing when it comes to engagement than video. Have you ever watched a video and felt like you personally knew the person on it? I’m sure you have, that’s why we watch Netflix and tune into our favorite sitcoms. We love story. We get involved with the characters. Because video triggers emotions. Video allows you to connect. And to have a successful marketing video, you don’t need the fanciest equipment or to be a natural talent. You need a framework, and that’s what I’m revealing today in "The Framework For a Successful Real Estate Video." Episode Resources:
Mentioned Episodes:
Let’s Connect!
More Good Stuff!
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| 17 May 2023 | Your 7-Day Open House Strategy for Instagram - Encore | 00:32:51 | |
In this encore podcast episode, I'm sharing a 7 Day Open House Strategy for Realtors to use on Instagram! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So today, we're diving into listing marketing and open houses. You worked hard to get that listing - let's use it to help you get more! That's why many top real estate agents, even in the hottest seller's markets, are still investing in their listing promotion. So, in this episode, I'll be sharing a 7-day strategy to promote your next open house using Instagram. Because every listing you currently have could lead to your next opportunity! See show notes & the full Blog: ideasforrealestate.com/episodes/instagram-open-house-post-strategy 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 27 Apr 2020 | 21. Ideas & Tips for Virtual Real Estate Events | 00:35:56 | |
Over the last few weeks, we’ve all been a part of a massive technology shift. Now, it might have been thrust upon us as we’re adapting to working from home, but it is a huge opportunity as well. At the time of this recording, I’m still at home “sheltering in place,” and the rise of virtual meetings and events has become a commonplace. People who may have never attended a virtual meeting before, are conducting their own, and camera-shy people are getting more comfortable being on video. As we moved toward the future, we can benefit from this new cultural approach to meeting and sharing content, virtually. I have a few easy tips & content ideas to help you host an engaging virtual real estate event. In today’s episode “Ideas & Tips for Virtual Real Estate Events,” I want to give you info that you can use today and well into the future. And by the end of it, I hope you’re inspired to give one of the ideas a try for your real estate marketing. Episode Resources:
Let’s Connect!
More Good Stuff!
All Episodes: https://ideasforrealestate.com/episodes | |||
| 07 Apr 2021 | 44. Social or Instagram Posts to Attract Sellers | 00:25:23 | |
Homes are selling quickly, and there's high demand from buyers across the nation. So, how exactly do you engage with the people on social who are considering selling their homes? After all, real estate marketing online has traditionally been easier to target buyers. So in today's episode, we're covering seven social media post ideas that you can easily share to start engaging potential sellers in your area. These ideas are beyond the popular posts about the process and specific about your local market and today's market conditions. Don't stress about taking notes! View the complete blog for this episode:
Related Freebies: Related Episodes:
Connect with me, Heather E. Colby:
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| 26 Apr 2022 | 96. 7 Reasons Why Your Real Estate Marketing Isn't Working | 00:31:18 | |
As a Realtor, if you're not getting the results you're looking for from your marketing efforts, you're constantly spinning your wheels, or you're feeling frustrated, we have to face a hard fact: your real estate marketing isn't working for you. So in today's episode, whether you need a small boost or major improvement, I'm sharing seven reasons why your real estate marketing isn't working and exactly what to do instead. We're talking: See show notes & the full Blog: https://ideasforrealestate.com/episodes/why-real-estate-marketing-isnt-working Learn more & join IG Unlocked for Real Estate: https://ideasforrealestate.com/instagram-training-for-realtors-ig-unlocked Learn more about Target Marketing: https://ideasforrealestate.com/episodes/target-marketing-realtors-real-estate Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 20 Feb 2023 | 128. Marketing Mini: My Favorite Apps for Editing Reels & Videos | 00:05:49 | |
Short-form videos, like Instagram Reels or TikToks, can be some of the most effective forms of social media marketing for Realtors today. But how can you most efficiently create this kind of strategic content? I'm sharing my three favorite apps to help you do just that! These are the apps I personally use to edit videos, add captions, and DIY my video content for professional results! - Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month - See show notes & the full blog: https://ideasforrealestate.com/episodes/apps-for-editing-reels-videos - Follow on Instagram: https://www.instagram.com/ideasforrealestate - All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 07 Jul 2020 | EP 29: A Busy REALTOR & New Mom’s Journey to Productivity | 01:00:21 | |
When it comes to success in real estate marketing, the number one thing I see agents struggle with is consistency. It's easy to get swept up in your day, and then your marketing takes a hit. If you have a transaction you're holding together, the last thing from your mind is probably sending out your marketing email. So, how do you find the right balance between structure and flexibility? I'm sure we've all had our fair share of struggles when it comes to getting organized and sticking to a system. But I came across an agent, who like many of you, was having a difficult time keeping everything organized. As a new mom, she was looking for a better way to manage her time and plan out her days. When she couldn't find the answer out there, she created one for herself! I hope you enjoy today's conversation with Erica Tudela, REALTOR® and Creator of the Brainy Broker Planner. In today's episode, we cover:
I can completely relate to Erica’s journey, and I think you'll be able to as well. Let's take a listen. Shownotes & Blog: https://ideasforrealestate.com/episodes/a-busy-realtor-new-moms-journey-to-productivity Connect with me, Heather Colby:
Connect with Erica Tudela:
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| 21 Jun 2023 | How to Inject Personality into Your Real Estate Marketing - Encore | 00:19:33 | |
In this encore podcast episode, we're talking all about how to inject personality into your real estate marketing. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So today, I'm sharing my top tips for adding personality to your marketing! Because it’s true what they say - the more personality you can add to your marketing, the more likely you are to develop genuine connections. Whether you’re posting on social, emailing your database, or filming your next video, your personality is what separates you from other real estate agents. And how you come across is also what could attract your next buyer or seller. Because people want to get to know the real you, often before they work with you. Yet, many real estate agents aren’t sure how to showcase their personalities or feel awkward doing so with their marketing. So, in today’s episode, I’m covering how to authentically and confidently inject some personality into your marketing! View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/personality-real-estate-marketing 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 20 Jan 2020 | 07. What to Post on Social Media & Instagram for Real Estate Agents | 00:32:13 | |
Today’s episode is for everyone who has ever struggled with what to post on social media. While social media for real estate marketing is an incredible tool, it can be overwhelming, and I’ve received several messages on Instagram lately echoing that same sentiment. April in Wisconsin said, “I’m struggling the most to come up with content to put on my social media platforms, especially since I don’t have any listings or reviews right now.” Crystal in Oregon is right there with her. She says, “I’m focusing on growing my business through social media. It’s really an underutilized tool in my area.” She then goes on to say, “My struggle right now is figuring out the best way to connect with those using Instagram in my area.” Ladies, and everybody who has been unsure about what to post as a real estate agent or REALTOR, this episode is for you! To make social media easier for you, I’ve created a 30-Day Calendar. Episode Resources:
Let’s Connect!
More Good Stuff!
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| 04 May 2021 | 48. My Top Real Estate Marketing Templates & Guides | 00:28:42 | |
Have you ever been unsure where to begin when it comes to your real estate marketing? From social media to lead generation to video to branding - the list never seems to end! But your real estate marketing doesn't have to be complicated. Once you're ready to begin, you just need a plan to follow and execute. That's why on this special episode, during my birthday week, I'm sharing all my best freebies. That way, you can download the right resource that will make a difference in your business! In this episode, I'll be covering the best real estate marketing templates, including my:
View Episode's Blog: Download Episode's Freebie: Related Episodes:
Connect with me, Heather E. Colby:
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| 04 Jan 2022 | 81. The Best Investments I've Made In My Real Estate Marketing Business | 00:21:11 | |
Since I've launched Ideas for Real Estate as a full-time business, I've had to make some strategic decisions when it comes to investments. So, in this week's episode, I'm sharing behind-the-scenes of the top investments I've made, how they've made an impact, and how you can apply what's working for me to your own business! We're exploring:
View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/the-best-investments-ive-made-in-my-real-estate-marketing-business Learn more about how to include content marketing in your strategy in these episodes:
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| 08 Jun 2021 | 53. How to Inject Personality Into Your Marketing | 00:17:52 | |
It’s true what they say - the more personality you can add to your marketing, the more likely you are to develop genuine connections. Whether you’re posting on social, emailing your database, or filming your next video, your personality is what separates you from other real estate agents. And how you come across is also what could attract your next buyer or seller. Because people want to get to know the real you, often before they work with you. Yet, many real estate agents aren’t sure how to showcase their personalities or feel awkward doing so with their marketing. So, in today’s episode, I’m covering how to authentically and confidently inject some personality into your marketing! View Episode's Blog:
Related Episodes:
Connect with me, Heather E. Colby:
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| 23 Jan 2023 | 122. Marketing Mini: AI Writing for REALTORS® - Chat GPT, Canva Magic Write & More | 00:06:55 | |
Have you heard the buzz about AI tools for creating content? Today, we're diving into the pros and cons of using AI Writing for Real Estate, including Chat GPT and Canva’s Magic Write! These tools can be extremely helpful for Realtors when it comes to content creation and more, but there are a few cons to be aware of - so listen in to today's episode to hear my tips for trying these tools in your own Realtor marketing - - Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite - Follow on Instagram: https://www.instagram.com/ideasforrealestate
- All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 28 Oct 2020 | Overcoming a personal challenge - "Life Update" | 00:07:57 | |
The challenges you face in life are often what define you. While difficult in the moment, it’s the lessons learned that shape the type of person you become. Here’s a quick update on a health challenge I’ve been facing this year, and my plan to get back on my feet moving forward! Because as always, it’s my goal to continue to bring you “creative ideas for real estate.” Connect with me, Heather Colby:
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| 29 Mar 2022 | 92. Why Impactful REALTOR® Branding is Customer Focused | 00:15:58 | |
When building your Realtor branding, you want home buyers and sellers to remember you for real estate and how you can help them. But a 'you' centered brand may cause you to miss out on business. So in this week's episode, I'm sharing three reasons why you should focus on your customers when building your overall brand strategy. We're taking: Shownotes & Blog: https://ideasforrealestate.com/episodes/why-impactful-realtor-branding-is-customer-focused Get the Business-Building Social Kit for Realtors: https://ideasforrealestate.com/kit RSVP to Realther Summit 2022: https://ideasforrealestate.com/realther Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 25 Oct 2022 | 111. Creating a Complete Holiday Marketing Plan for REALTORS® | 00:14:05 | |
While we're busy getting into the holiday spirit, it can be easy to forget that this is your last chance to reach your goals this year and when you'll start creating momentum for the new year. You need a strategy that will engage your sphere and attract new home buyers and sellers! So, in today's episode, I'm sharing where you should focus when creating a complete holiday marketing plan for Realtors! Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite See show notes & the full blog: https://ideasforrealestate.com/episodes/holiday-marketing-plan-for-realtors Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 28 Jul 2021 | 60. Exciting News for Ideas for Real Estate Listeners | 00:05:31 | |
Big changes coming to Ideas for Real Estate to better support you! But first, thank you for joining me as I share my passion - real estate marketing - week by week. I hope that you've been able to learn something new and have valuable takeaways that you can implement into your business. My goal with Ideas for Real Estate has always been to be your go-to source of authentic marketing. I know there are a lot of resources available, and I thank you for tuning in here. In today's mini-episode, I'm excited to share changes that will empower me to better support you! Learn more in this week's episode. P.S. Don't miss the IG Unlocked Waitlist: https://ideasforrealestate.com/waitlist | |||
| 14 Jul 2020 | EP 30. Is Your Personal Facebook Impacting Your Real Estate Business? | 00:22:43 | |
Open up Facebook right now and start scrolling away. I bet it won't take you long to come across a negative post or an opinion you strongly disagree with. Since the start of online chatrooms and forums, there have always been internet trolls and differences of opinions. And now more than ever, social media, especially Facebook, is the center for contention. Now, I don't want to tell you to censor yourself or that something's right or wrong to say on social. Today's episode aims to look into your interactions with social as a real estate agent and self-determine, whether they could be negatively or positively impacting your business. We'll also cover 3 questions to ask yourself before every post. Episode Resources:
Let's Connect!
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| 12 Jul 2022 | Replay: How to Find & Engage Your Next Homebuyer or Seller on Instagram | 00:33:02 | |
This week, I'm sharing a replay of one of my most popular episodes "How to Find & Engage Your Next Homebuyer or Seller on Instagram." Because when we post on social media, we often get so caught up in coming up with our own content, getting more likes on everything we share, and driving the number of followers up. But are we missing out on a key opportunity? In this episode, we're talking about how to find your next potential customer through Instagram. And once you find them how to start engaging authentically. I'm excited to reveal my best tips & techniques to help you find your next home buyer or seller! See show notes & the full Blog: https://ideasforrealestate.com/episodes/how-to-find-engage-your-next-homebuyer-or-seller-on-instagram
Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 02 Aug 2022 | 104. Instagram Only Wants Reels? Here's What REALTORS® Should Do | 00:17:32 | |
Instagram is clearly stating they want users creating Reels and sharing video content on the platform. So what does that mean for Realtors in their social media marketing? I'm sharing tips on what you can do to keep up and continue effective real estate marketing on Instagram through what to post, engaging with potential customers and more! Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite See show notes & the full Blog: https://ideasforrealestate.com/episodes/instagram-reels-update-tips-for-realtors Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 26 Oct 2021 | 73. 3 Top Real Estate Marketing Tools for Organization, Branding, and Social Media | 00:16:41 | |
The right tool for your real estate marketing can mean the difference between seeing success and struggling to see results. So if you've ever had difficulties staying organized and consistent with your marketing, adhering to a cohesive brand, or showing up on social, then today's episode is for you because I'm sharing my favorite tools to give you an edge with your marketing. We're talking about: - the top tool for staying organized in both your real estate marketing & your business - my favorite social media marketing, scheduling, and planning tool for REALTORS - the easy-to-use tool for your graphic design needs (without being an expert!) View Complete Blog & Show Notes: Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): | |||
| 10 May 2023 | Realtor Newsletters: Engaging Your Sphere & Leads with Email - Encore | 00:24:01 | |
In this encore episode of the podcast, we're talking about how to engage your sphere and your leads through an email marketing strategy for Realtors! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So today, we're diving into email marketing - because it's one of the best ways to stay top of mind and encourage business opportunities as a Realtor! Email is a valuable form of communication, and the right conversation can lead to your next closing. So in today's episode, I'm sharing: - why you should make email newsletters a priority 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite See show notes & the full Blog: https://ideasforrealestate.com/episodes/realtor-newsletters-engaging-sphere-leads-with-email-marketing Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 28 Oct 2020 | 37. Using Instagram for Agent Branding | 00:34:16 | |
If you’re looking to grow your personal brand, then turn to Instagram. This is a platform with so much untapped potential in real estate and in your local markets. So, on this week’s episode, I had the pleasure of being interviewed by Gayle Weiswasser from Homespot’s Snapshot episode on exactly this. In the episode, we dive into how to craft your personal branding to not only gain followers but more importantly establish connections and develop your branding. So, if you’re not subscribed to the Snapshot podcast be sure to check it out, and tune in here for the official replay of Episode 140: Using Instagram for Personal Branding. Related Episodes:
Related Freebies: Connect with me, Heather Colby:
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| 19 Oct 2021 | 72. Six Real Estate Content Ideas for the Holidays | 00:19:14 | |
When it comes to real estate marketing, the holidays are my favorite time of the year. It's a season where we can creatively engage those you already know and even leverage opportunities to attract new customers. So, this week I'm sharing six real estate content ideas that you can use for social, your website, emails, or even video to form more connections. We're talking about: - how home and holidays go hand-in-hand for creative marketing opportunities for REALTORS - specific marketing ideas to engage with past customers or your sphere throughout the holidays - holiday marketing ideas to generate new business by attracting home buyers and sellers
View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/real-estate-content-ideas-for-holiday-marketing Follow on Instagram: All the Good Stuff (episodes, trainings & more!): | |||
| 06 Dec 2022 | 116. How to Stop Wasting Time & Get More Out of a REALTOR® Marketing Training | 00:29:35 | |
Education is a key component of success. The more you invest in improving yourself, the more you'll grow - which is why it's refreshing to see how much the real estate industry focuses on training. As somebody who has taught and attended many real estate marketing trainings, I know the power of an impactful training. The key, though, is to avoid trainings that won't get you results and instead, lean into the trainings that will work for you. Because even if you walk away inspired by a training, it won't make a difference if you don't take action. So, in today's episode, I'm sharing how to stop wasting time and get more of the next Realtor marketing training you'll attend! Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite See show notes & the full blog: https://ideasforrealestate.com/episodes/realtor-marketing-trainings-tips Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 06 Sep 2023 | 140: How Sophie Labrèque Tapped into Social, Email, and Niché Marketing to Find Success as a Realtor | 00:52:22 | |
Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie Labrèque's story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing. Whether it's harnessing the power of social to brand yourself, how focusing on a very specific niché worked, or wins from email marketing, today's conversation is an inspiring one! In this episode, we're talking: -Sophie's inspiring story of success in Real Estate and the strategies that have helped her thrive -Tips for nurturing relationships and the significant role it plays in real estate marketing -Why you should leverage more authentic marketing strategies that personalize your efforts for a lasting impact. -Using social media and email marketing to create a dynamic combination approach to connection -How Sophie is using The Marketing Suite to take her marketing and business to the next level
Links mentioned throughout the episode: - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-sophie-labreque-tapped-into-social-email-nich-marketing-to-find-success-as-a-realtor Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/ Connect with Sophie: https://www.instagram.com/sophielabreque/
The key moments in this episode: 02: 49 - Sophie's Background 05:50 - Leveraging Real Estate Experience for Success as an Agent 08:30 Steps to Transitioning into a Successful Real Estate Career 12:07 - The Power of Relationship-Based Marketing 14:42 - The Importance of Customization in Marketing 16:00 - Standing Out in a Saturated Market 17:47 - The Transition to Using the Marketing Suite 19:38 - Nurturing Relationships and Staying Top of Mind 23:21 - The Importance of Consistency in Marketing 29:29 - Why focus on Personalized Marketing 31:33 - Effective Social Media Strategies 35:40 - Valuable Resources and Trainings 41:18 - Marketing from a Place of Service 43:15 - The Power of Targeting a Specific Market 48:15 - Attracting New Customers through Content - The Snowball Effect 50:40 - How to Connect with Sophie
Today's Guest Sophie Labrèque, is an accomplished Residential Real Estate Broker in Ottawa, who has mastered the art of authentic and personalized marketing to grow her business and help others. Sophie found her way into real estate first as an investor and later turned her passion into a successful career as a Realtor. In today's epsidoe, she shares her first-hand account on how using social media marketing, email newsletters, and targeted, niche marketing has earned her a successful and fulfilling real estate career. Instagram - https://www.instagram.com/sophielabreque/ Website - https://sophielabreque.com
Summary of today's episode: In this episode, Sophie Labrèque, a successful real estate agent in Ottawa Gatineau, shares her insights on personalized and authentic marketing strategies in the real estate industry. She shares how she's discovered the value of customized content, identifying a niche target market, and staying in touch with past clients to foster lasting relationships. She also highlights how she's utilizing modern tools like social media and email newsletters. This episode offers valuable advice and practical tips for real estate pros looking to enhance their marketing strategies and increase client engagement. Sophie's real-life examples demonstrate the power of relationship-based marketing and the impact it has had on her business growth. So, gain invaluable insights and practical tips from Sophie's journey and take your own Realtor marketing strategy to the next level | |||
| 16 Nov 2021 | 76. 10 Steps to Creating Your Realtor Marketing Plan - Replay | 00:39:15 | |
Many agents spend November and Q4 focused on business planning, and we all know that having a plan is essential to success. It's challenging to start a new year and gain momentum in your business if you don't have a framework to keep you on track. The same goes for your marketing - it's essential to have a guided strategy that works for your goals, in your market, and to reach your dream customers. So, in today's episode, we're replaying "how to create a realtor marketing plan." That way, you can kick off 2022 with confidence knowing you have a plan in place! View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/how-to-create-a-real-estate-agent-marketing-plan Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): | |||
| 05 Aug 2020 | 32. How “Perfect” Does Your Real Estate Marketing Need to Be? | 00:09:55 | |
Over the years, the pressure to appear a certain way online has only increased. And right now, when we’re all leading less than perfect lives, it can even be discouraging or overwhelming. You might feel like you don’t measure up to another agent’s picture-perfect Instagram or feel like your videos will never stand out next to the glossy music video-style home tour you saw the other day. But when it truly comes down to our marketing, are we too hard on ourselves? How “perfect” does your real estate marketing need to be in 2020? Tune in to the podcast to find out! Shownotes & Blog: https://ideasforrealestate.com/episodes/how-perfect-does-your-real-estate-marketing-need-to-be Connect with me, Heather Colby: More Freebies: | |||
| 28 Jun 2023 | Why Most Real Estate Websites Don’t Work - Encore | 00:39:59 | |
In this encore podcast episode, we're diving into real estate websites! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're talking all about why most real estate websites don't work. Because whenever we want to learn or do something, we head online to find out more. And this action is especially true in real estate! Homebuyers and sellers are doing their own research and looking at homes for sale right from their phones, and more often than not, they're using apps like Realtor.com and Zillow. And in this highly competitive online world, many real estate agents have abandoned their websites to either buy leads or build their businesses using social media or relationship-based strategies. Because the thought is "most real estate websites don't work," and I agree with that statement! But what if I told you that there's still ample opportunity in your own real estate website with the right strategy in place? View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/why-most-real-estate-websites-dont-work 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 19 May 2020 | 24. How to Overcome the Real Estate Tech Overwhelm with Tavia Ritter | 00:56:16 | |
Have you ever been overwhelmed by technology? Or just put off using tech you know would yield results because it was too much of a headache to start? My guest for today’s show knows all about the challenges and possibilities that come along with tech. Tavia Ritter, the IT Operations Manager at Re/Max of Reading, has helped hundreds of agents implement tech into their daily lives and is sharing her best tips with us today. From choosing the right tech to adopting it into your daily business, to pushing past the fears holding you back, this is an episode that everyone from the tech shy to the tech-obsessed will find valuable! In today's episode, we cover:
Some of my favorite parts of the conversation happen around minutes:
Whether you are an early adopter or drag your feet when it comes to change, today's episode will inspire you to evaluate your own tech use and journey! Today's Blog and Shownotes:Links Mentioned Today
Connect with Heather Colby
Connect with Tavia RitterMore Good Stuff!
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| 06 Apr 2020 | 18. Three Essential Branding Ideas to Reconsider as a REALTOR® | 00:21:26 | |
Branding for Real Estate is one of my absolute favorite topics. Branding not only tells your story but it also gives you the opportunity to create new connections. While branding is traditionally thought of from the visual aspect alone, it’s so much more than that. It’s who you are and what you mean to other people. So, on today’s episode, we’re going to have some fun. I’ve narrowed down three very popular branding ideas for REALTORS. Ideas you might even think are essential. And I’m taking the possibly unpopular stance that all three as not necessary! Instead, I have three modern ways for you to reinvent these “essential real estate branding requirements” to better show off who you are as an agent, a person, and your own brand. Episode Resources:
Let’s Connect!
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All Episodes: https://ideasforrealestate.com/episodes | |||
| 09 Aug 2022 | 105. How Target Marketing Can Help You in Today's & Tomorrow's Real Estate Market | 00:12:59 | |
In today's real estate market, Realtors need a marketing strategy they can take action on now and into the future. So I'm sharing three reasons why target marketing can help with social media marketing, relationship marketing, and building your business as a Realtor, even in a shifting real estate market. Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite See show notes & the full blog: https://ideasforrealestate.com/episodes/target-marketing-in-todays-shifting-real-estate-market Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 17 Aug 2021 | 63. Why Most Real Estate Websites Don't Work! | 00:39:08 | |
Whenever we want to learn or do something, we head online to find out more. This action is especially true in real estate! Homebuyers and sellers are doing their own research and looking at homes for sale right from their phones, and more often than not, they're using apps like Realtor.com and Zillow. And in this highly competitive online world, many real estate agents have abandoned their websites to either buy leads or build their businesses using social media or relationship-based strategies. Because the thought is "most real estate websites don't work," and I agree with that statement! But what if I told you that there's still ample opportunity in your own real estate website with the right strategy in place? View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/why-most-real-estate-websites-dont-work Download Marketing Freebies: Follow on Instagram: All the Good Stuff (episodes, trainings & more!): | |||
| 10 Jan 2023 | 119. Behind the Scenes of Planning for Business Growth | 00:40:30 | |
It's not easy to grow & sustain a business - there will be days where you feel like you can do anything and days where it's setback after setback. It's all part of the process to long-term success. So, let's have a real conversation about what that looks like! I've learned some valuable lessons in owning Ideas for Real Estate and launching my membership and marketing services. So I'm taking you behind the scenes of my business to help you with yours. Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite Episode 113 - Why You Need A Marketing Plan to Fuel Your Real Estate Business: https://ideasforrealestate.com/episodes/why-you-need-a-marketing-plan-for-your-real-estate-business See the replay of my Marketing Planning Workshop to get my exact process & plan template: https://ideasforrealestate.com/suite-events/realtor-training-marketing-planning-workshop See show notes & the full blog: https://ideasforrealestate.com/episodes/behind-the-scenes-planning-for-business-growth-for-realtors Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 14 Dec 2021 | 78. The 5 Biggest REALTORS® Marketing Takeaways from 2021's Episodes | 00:24:17 | |
Over the course of 2021, we've covered a lot of topics on the podcast! From social media marketing to REALTOR branding and beyond, my goal is to always share with you actionable advice based on practical experience. I'll usher in new marketing ideas and experiment with what works to uncover the very best - and the very best are the concepts that we talk about on the show! So taking a look back, I've identified five clear takeaways from this year's episodes that you can use in your 2022 marketing strategy and beyond! So in today's episode, we're talking: - the 5 key takeaways from the podcast this year you can use in your 2022 marketing strategy View Complete Blog & Show Notes with links to all episodes mentioned: https://ideasforrealestate.com/episodes/five-biggest-realtor-marketing-takeaways-from-2021-episodes Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 01 Mar 2022 | 89. Productivity Hack: Using Auto Transcriptions in Your Real Estate Marketing & Business | 00:15:20 | |
In today's episode, I'm revealing my favorite new tech tool that seamlessly transcribes audio to text. You might be surprised by all the ways this tool makes you more productive by saving you time on note-taking, aiding in customer communication, and even maximizing your real estate marketing content. We're talking: Shownotes & Blog: https://ideasforrealestate.com/episodes/productivity-hack-using-auto-transcriptions-in-your-real-estate-marketing-business Try Otter.ai - https://ideasforrealestate.com/favorites Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 18 Dec 2019 | 00. Trailer - Welcome to Ideas for Real Estate | 00:01:06 | |
Looking for modern marketing and business boosting strategies? Then I'm excited to welcome you to The Ideas for Real Estate Podcast. I'm your host, Heather Colby, entrepreneur, award-winning marketer, and your guide to what works. So, if you're motivated to reach those big goals and overcome your challenges, this show was made for you. I've been empowering agents and real estate companies to get results since my start in real estate in 2014 as a brokerage CMO. Today, as the owner of Ideas for Real Estate, I know first-hand what it takes to get savvy and creative to find success - as I launched my own business in the thick of a five-surgery major health challenge. And now, I'm bringing that passion to persevere and my insider expertise to be there for you. So, on this podcast, we're diving into conversations with thought leaders, revealing top tips and, of course, marketing ideas for real estate! Valuable Resource to Level Up Your Marketing
Let’s Keep The Conversation Going!
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| 19 Apr 2022 | 95. Building Trust Through Your Real Estate Marketing | 00:18:13 | |
It's possible to build a successful Real Estate business & Realtor brand without annoying sales strategies! So in today's episode, I'm sharing 4 top tips to create trust in your Realtor marketing that genuinely connects you with home buyers & sellers and helps grow your business through authentic connection - We're talking:
See show notes & the full Blog: https://ideasforrealestate.com/episodes/real-estate-marketing-trust Learn more & join IG Unlocked for Real Estate: https://ideasforrealestate.com/instagram-training-for-realtors-ig-unlocked Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 23 Dec 2019 | 03. How to Attract More Millennial Homebuyers | 00:48:30 | |
Ready to connect with more millennial homebuyers through your real estate marketing? I cover creating content that attracts, making your social media appealing, and how to demonstrate your level of service in a modern way. Today’s Freebie: “30 Days of Social Media Ideas - Calendar” - https://ideasforrealestate.com/calendar Connect with me, Heather Colby: More Freebies: https://ideasforrealestate.com/freebies | |||
| 24 Feb 2020 | 12. The Three Videos You Need to Do As a REALTOR® | 00:39:52 | |
I believe that the best real estate marketing is a pathway to relationships. It’s the crossroads of where your ideal customer and your unique brand meet. It’s not about selling. It’s about serving Video marketing gives you the opportunity to not only highlight yourself but to also do so in a way that is appealing, helpful, and sometimes even entertaining. Unlike any other form of marketing for real estate, video represents you and your brand in a way a photo or words never could. When we think about relationship-based marketing, video is a jumpstart to those relationships. How many people do you feel like you know because you’ve watched a movie with them in it, a tv show, or in today’s world - even somebody from their stories on Instagram? You don’t need to have a big budget or even be a natural on camera to benefit from video, you just need a purpose. And on today’s episode, I’m covering the three videos you need in your business as a REALTOR or real estate agent. Episode Resources:
Let’s Connect!
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| 16 Aug 2022 | 106. How to Thrive in a Shifting Market with a Three-Part Marketing Plan - Part 1 | 00:31:59 | |
What's your plan to thrive as a Realtor in today's real estate market and into the future? While you can't control the market, you can control your marketing! Now more than ever, it's essential that you position yourself as a trusted resource, continue to foster relationships, and attract new customers. Yet, to do that, you need a modern marketing strategy that is doable and will actually make a difference. So this week and next week's podcast episodes are extra special as I'm giving you a front-row seat to my recent live training - How to Thrive in a Shifting Market with a 3-Part Marketing Plan. So, let's dive right into part 1 of this actionable and timely topic! Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite See show notes & the full blog: https://ideasforrealestate.com/episodes/thrive-in-a-shifting-real-estate-market-with-a-realtor-marketing-plan-part-1 Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 19 Jul 2023 | 7 Reasons Why Your Real Estate Marketing Isn't Working - Encore | 00:32:12 | |
In this encore podcast episode, we're diving into why your real estate marketing might not be working for you. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast, I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're talking all about mistakes you might be making in your real estate marketing. Because as a Realtor, if you're not getting the results you're looking for from your marketing efforts, you're constantly spinning your wheels, or you're feeling frustrated, we have to face a hard fact: your real estate marketing isn't working for you. So in today's episode, whether you need a small boost or major improvement, I'm sharing seven reasons why your real estate marketing isn't working and exactly what to do instead. We're talking: -the biggest mistakes that could be costing you business See show notes & the full blog: https://ideasforrealestate.com/episodes/why-real-estate-marketing-isnt-working Learn more & join IG Unlocked for Real Estate: https://ideasforrealestate.com/instagram-training-for-realtors-ig-unlocked Learn more about Target Marketing: https://ideasforrealestate.com/episodes/target-marketing-realtors-real-estate Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite | |||
| 23 Mar 2020 | 16. 10 Real Estate Marketing Tips to Do Right Now | 00:30:45 | |
There’s a lot of uncertainty about the future. But one thing I do know is that it’s more important than ever to focus on our relationships and our marketing. So, use this time to strengthen your connections with people and invest the time you might not usually have into your business. That’s why for this week I’ve decided to repost my very first episode - “10 Tips to Kickoff Your Real Estate Marketing in 2020.” It’s full of actionable advice that you can put into practice THIS week. Foundations that are so important but sometimes life gets in the way of. Soon, I’ll have even more content and ideas on marketing during COVID-19. Until then, I highly encourage you to tune into today’s episode. If it’s a re-listen for you, bust out your notebook and download the freebie. Because this is actionable advice to be doing RIGHT NOW. Episode Resources:
Let’s Connect!
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All Episodes: https://ideasforrealestate.com/episodes | |||
| 15 Feb 2022 | 87. Working Through the Hard Parts of Life & Business | 00:20:11 | |
In today's episode, let's have a candid conversation about working through the challenging, frustrating, and overwhelming parts of life and throughout your real estate career to get to all the good stuff that lies ahead! We're talking: View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/working-through-the-hard-parts-of-life-business Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 02 Mar 2020 | 13. How to Easily Write an Instagram Bio for REALTORS® | 00:14:38 | |
You have 150 characters. And in those 150 characters, you have to get a lot done! You need to sum up who you are. What you do. What makes you interesting. How you provide value. Why somebody should care. Why they should click that follow button. And not only that, you need to take it one step further. You need to provide a call to action or lead magnet that entices and excites. Keeps them coming back for more! Don’t forget to throw some emojis in there to make it fun, and be sure to represent your personal branding. Deep breath. That’s a big ask for such a small piece of online real estate, right? That’s why today’s quick tip and Episode 13 is all about how to EASILY write an Instagram bio for real estate or as a REALTOR. Episode Resources:
Let’s Connect!
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| 16 Jan 2023 | 120. Marketing Mini: How to Make Time for Your Marketing | 00:05:52 | |
Introducing the first episode in our new "mini-marketing" series! Inside I'm sharing best practices, tips, and ideas in bite-sized bits that you can leverage right away. For this week, we're talking about an issue that most agents struggle with and that's "making time for your marketing." So tune in to hear the latest tips that will help you show up with your marketing and be more productive when you do! - Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month - Follow on Instagram: https://www.instagram.com/ideasforrealestate - All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 31 May 2022 | 99. Your Mid-Year Real Estate Marketing Check-In | 00:25:18 | |
While it might seem like you were just setting your 2022 business goals for your real estate career, we're already six months into your business and marketing plan! So in this episode, let's do an honest check-in with your real estate marketing to position you for success in 2022. We're talking: - the five easy but eye-opening steps you should be doing See show notes & the full Blog: https://ideasforrealestate.com/episodes/real-estate-marketing-check-in Download your copy of my complete Real Estate Marketing Plan: https://ideasforrealestate.com/plan Book an agent strategy session with me: https://ideas-for-real-estate.mykajabi.com/offers/hpgA3PJb/checkout Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 02 Aug 2023 | 136. LinkedIn for Real Estate Agents: Seizing Untapped Opportunities with Salina Yeung | 00:53:50 | |
If you think that LinkedIn is just a place to host your resume or there's nothing new to learn, you're in for an eye-opening episode! Today, we're revealing a world of possibilities when it comes to marketing for REALTORS® on LinkedIn and the actions you can take right away to see success. I'm joined by LinkedIn Business Strategist & Founder of the[in]academy, Salina Yeung, who shares her insider knowledge on how to leverage LinkedIn to grow your brand and business in real estate. Throughout this conversation, we uncover:
Links Mentioned in the Episode:
Connect with today's guest, Salina Yeung:
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| 06 Sep 2022 | 108. A REALTOR® Success story on Instagram and TikTok with Christine Remler | 01:01:42 | |
In today’s inspiring episode, Christine Remler, Realtor in South West Florida is sharing how she’s found success in her Real Estate Marketing by leveraging Instagram, TikTok, and video to build her brand and fuel her business. Follow Christine on Instagram @christine_remler_realtor Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite See show notes & the full blog: https://ideasforrealestate.com/episodes/realtor-success-story-instagram-tiktok-christine-remler Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 24 May 2023 | The Hidden Opportunities of Lifestyle Marketing for REALTORS - Encore | 00:32:49 | |
In this encore podcast episode, we're talking all about the hidden opportunities of lifestyle marketing for Realtors. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. In this special episode, I'm sharing how you can leverage lifestyle marketing in your local communities to attract new customers, establish yourself in a niche, and even engage those you already know. I'll be covering:
See show notes & the full blog: https://ideasforrealestate.com/episodes/lifestyle-marketing-ideas-real-estate 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 09 Nov 2021 | 75. A Special Interview with My Commercial Agent Husband | 00:52:38 | |
I often joke that I'm married to real estate, and it's true! But I don't just mean it's just my passion and 24/7 obsession. You see, while I've been a pro real estate marketer since 2014, that's not the only way I said "I do" to the real estate life. I'm also married to a commercial broker, and this week is kind of special for us. So, in honor of a milestone anniversary, I thought it would be fun to have my other half on the show to talk about his business strategy, commercial marketing, and our life together. In this episode, we're talking all about:
And if you stick until the very end, my husband shares one thing he thinks most people don't know about me! View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/how-to-master-writing-for-real-estate Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 14 Jun 2023 | The 5-Day Instagram Video Challenge for Realtors - Encore | 00:48:52 | |
In this encore podcast episode, I'm sharing a 5-day challenge for you to start implementing video on Instagram! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're diving into how video works for real estate marketing - bottom line. It not only captures people's attention, but it's memorable and creates connections that can lead to closings. This strategy is ideal for agents who are looking to grow their businesses in authentic ways. And when you combine the effectiveness of video with the popularity of Instagram, you have a unique opportunity to engage potential home buyers and sellers while establishing your agent branding. From Instagram Stories to Reels, you have a variety of features to engage with Instagram's over a billion users! Whether casual or professional, video empowers you to speak directly to your target customer about what's important to them and how you can help as an agent. But I get it. Video can be challenging for most people. So, I've created this 5-day challenge for you to start implementing video on Instagram ASAP! View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/instagram-video-challenge-realtors 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 23 Sep 2020 | 36. How to Market Yourself on Social as a New REALTOR® | 00:40:30 | |
I love it when people reach out to me on Instagram to ask a question. And the number one question I receive is - "how do I market myself as a new agent?" So, in this episode, we're going to explore how to introduce yourself as a REALTOR on social and start building your personal brand. Because you might not have real estate experience yet, but you DO have many advantages. Your personality, interests, and what's important to you can become the foundation of your brand. The marketing habits you establish now, will help you for years into the future. Keep in mind, all top-producers started off with no transactions and a real estate license. Let's dive into how to market yourself on social media when you're just getting started in real estate. Shownotes & Blog: ideasforrealestate.com/episodes/socia-media-marketing-new-real-estate-agents Mentioned Freebies:
Related Episodes: Connect with me, Heather Colby:
Online - http://ideasforrealestate.com | |||
| 01 Nov 2022 | 112. Marketing Ideas for REALTORS® - a Special Episode with the Know Like Trust Podcast | 00:31:53 | |
On this special episode, I'm sharing my interview from the Know Like Trust Podcast - listen in as we chat all things real estate marketing from target marketing to top strategies for Realtors, tips for real estate marketing efficiency and effectiveness, and more! Check out the Know Like Trust Podcast: https://www.knowliketrustpodcast.com/ See show notes & the full blog: https://ideasforrealestate.com/episodes/marketing-ideas-for-realtors-with-the-know-like-trust-podcast Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 11 Jan 2022 | 82. Taking Action on 2022's Best Real Estate Marketing Trends | 00:32:43 | |
I'm unpacking 2022's best real estate marketing trends and how you can leverage these ideas within your REALTOR marketing to get ahead and reach your goals! We're talking: View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/taking-action-on-2022s-best-real-estate-marketing-trends Access my free real estate marketing resources and downloads: https://ideasforrealestate.com/freebies - Follow on Instagram: https://www.instagram.com/ideasforrealestate - All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 05 Apr 2022 | 93. The 7 Step Instagram Plan for REALTORS® that Leads to Closings | 00:32:49 | |
As a Realtor, working with more home buyers & sellers thanks to Instagram is entirely possible. In fact, Instagram is my preferred social platform to build a brand as an agent and develop relationships that lead to closings! But I recommend a personalized approach to Instagram built on seven key steps designed to work for you, in your market, and to attract your dream customers. So in today's episode, we're talking about: See show notes & the full Blog: https://ideasforrealestate.com/episodes/instagram-marketing-plan-for-realtors-that-leads-to-closings Learn more or enroll in IG Unlocked - The Complete Instagram Marketing Course for Realtors: http://igunlocked.com/ Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 23 Mar 2021 | 42. Approachable SEO for Local Real Estate | 00:46:17 | |
Imagine your ideal customer is ready to buy their next home. They’re not 100% sure where they want to live or are familiar with the area. So, they head online, like so many of us do, and start researching. They want to learn about the neighborhoods, greater community, and lifestyle in addition to finding the perfect home. Next, imagine a home seller goes online to find a reputable agent who specializes in their area to sell their home. Now, ask yourself honestly - what’s the likelihood that they would find you and all that you offer - online? So in today's episode, we're going to cover exactly how to get your ideal customer to find you online by leveraging local SEO for real estate. We'll be covering:
Be sure to tune in for an approachable take on SEO for real estate! Related Episodes:
Connect with me, Heather E. Colby:
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| 28 Sep 2021 | 69. The 3 Biggest Instagram Myths that Are Costing REALTORS® Business | 00:18:08 | |
Have you ever felt like the Instagram algorithm was just out to get you? Or that you'll never compete with the real estate influencers of the world? In this episode, I'm busting three myths that are not only common, but could be costing you business. We're talking about: Want to learn more about successful Instagram Marketing for Realtors? RSVP & reserve your spot in the live masterclass session that works best for you: https://ideasforrealestate.com/masterclass View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/instagram-myths-costing-realtors-business Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): | |||
| 02 Jun 2020 | Muted | 00:00:48 | |
Hello, Ideas for Real Estate listeners. I’m muting our regularly scheduled podcast today. Instead, I’m going to be spending this week listening & learning from others. #amplifymelanatedvoices | |||
| 05 Jul 2023 | Branding for Real Estate Agents - Encore | 00:54:26 | |
In this encore podcast episode, we're talking all about the most valuable aspect of your marketing - your personal brand. If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're going to be going over the fundamentals of creating a memorable brand as a real estate agent. Because there is no better way to invest your time and resources than in developing your personal brand. So we're diving into the 7 steps you should take when branding for real estate agents or REALTORS! View Complete Blog & Show Notes: Part 1: https://ideasforrealestate.com/episodes/branding-for-realtors-real-estate-agents-1 Part 2: https://ideasforrealestate.com/episodes/branding-for-realtors-real-estate-agents-2 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 10 May 2022 | 98. How to Leverage Modern Branding to Attract Your Dream Buyers or Sellers | 00:32:32 | |
Branding is the foundation of your real estate marketing and a pathway to growing your business. But how exactly do you get started with a modern Realtor branding strategy that helps you attract more home buyers and sellers? In today's episode, I'm sharing three strategies that will set you up for success in your branding for real estate! We're talking: See show notes & the full Blog: https://ideasforrealestate.com/episodes/modern-realtor-branding Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 20 Dec 2022 | 118. 3 Top Real Estate Marketing Lessons to Bring into the New Year | 00:16:24 | |
On the Ideas for Real Estate podcast this year, we've talked about everything from social media marketing for real estate to Realtor branding and more. So as we head into the new year, let's reflect on how to leverage this year's top tips for your real estate marketing strategy in 2023 - - Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite - See show notes & the full blog: https://ideasforrealestate.com/episodes/real-estate-marketing-lessons-2023 - Marketing Strategy Episodes: Episodes for Consistently Engaging your Sphere: Episodes for Authentic Content on Instagram: Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 13 Apr 2023 | 133. How to Pick a Real Estate Website Platform | 00:21:52 | |
In this episode, we're diving into one of my favorite topics - real estate websites! We're talking all about how to choose the right website platform for you to help you reach your career goals, stand out in your market, connect with more home buyers and sellers, and more. So tune into this live recording of the podcast to hear my top tips for finding the right real estate website for you to integrate into your overall marketing strategy as a Realtor. See show notes & the full blog: https://ideasforrealestate.com/episodes/how-to-pick-a-real-estate-website-platform - Get daily my real estate website template, monthly email marketing templates, daily social posts, interactive trainings, live coaching, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month - Follow on Instagram: https://www.instagram.com/ideasforrealestate - All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 07 Sep 2021 | 66. How to Decide if a Brokerage's Marketing & Tech is Right for You | 00:23:16 | |
Marketing and technology are essential to today's agent. Marketing empowers you to attract new customers and build stronger relationships within your network, while the right tech can save you valuable time and frustration. Together they are a powerful combination for your real estate career, and many brokerages offer marketing & tech stacks to further support their agents. Yet, how do you know if a brokerage's offerings are right for you? Today we're having a meaningful conversation about how to evaluate your own needs to see how that aligns with what a brokerage provides. Because there are many reasons to evaluate a brokerage's marketing & tech offerings.
Whatever the reason, it's a valuable exercise for any agent to consider. So, tune in to hear firsthand what you should consider from a former brokerage Chief Marketing & Tech Officer. View Complete Blog & Show Notes: Follow on Instagram: All the Good Stuff (episodes, trainings & more!): | |||
| 25 May 2021 | 51. The 10 Most Costly Email Marketing Mistakes for REALTORS® - Pt 2 | 00:31:09 | |
How much time and money have you spent looking for new leads or sources of business? It can be stressful, constantly filling up your real estate business' pipeline. But one of the most overlooked forms of marketing today is your email list. The people you know and the people you attract could lead you to your next closing. Email marketing has an incredibly high ROI and low entry cost. All the fancy tech aside, all your need is an email to start. How amazing would it be to send an email after this podcast that connects you with your next buyer or seller - it's entirely possible! This week's blog and podcast are part two of an email marketing series. Last week we covered the first five mistakes real estate agents make.
If you missed part one, view it here, and now let's dive into the next costly mistakes you could be making. View Episode's Blog: Related Episodes: Connect with me, Heather E. Colby:
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| 12 Jul 2023 | Do's & Dont’s of Social Media Marketing in the Summer - Encore | 00:28:48 | |
In this encore podcast episode, we're diving into the do's and dont's of social media marketing in the summer! If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're talking all about your real estate marketing this summer. Because as far as I see it, summertime can quickly go two ways for your marketing. It's either an excellent time to gain momentum or an easy time to lose momentum. And I get it. You're probably busy working with your customers and focusing on your business. At the same time, you have a personal life to navigate and family vacations to enjoy. The last thing you want is more stress caused by what you're posting or not posting on social! So tune in for the Do's & Dont's of Social Media Marketing in the Summer. That way, you can move forward with a marketing strategy that aligns with your ideal Summer! View Complete Blog & Show Notes: ideasforrealestate.com/episodes/realtor-social-media-marketing-summer 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 03 May 2023 | 135. Under Construction: A Look Behind the Scenes of the Re-Launch of the Show! | 00:10:18 | |
In this special episode of the Ideas for Real Estate podcast, I'm taking you behind the scenes to where it all began and how we're working to improve the podcast to keep you motivated and share the best marketing ideas & tips for Realtors to see success in your real estate marketing. So listen in to hear more about the podcast being 'under construction,' and what you can expect in the months to come! See show notes & the full blog: https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction - Get daily my real estate website template, monthly email marketing templates, daily social posts, interactive trainings, live coaching, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month - Follow on Instagram: https://www.instagram.com/ideasforrealestate - All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 18 Apr 2023 | 134. Marketing Mini: The Easy REALTOR® Hack for Instagram Reels Using B-Roll | 00:04:21 | |
If you're intimidated by Instagram Reels reels, struggle with content for your social media marketing strategy, or are looking for a time-saving hack, this is for you! There's been a trend you might have noticed on Instagram reels, and that is leveraging b-roll content. This is amazing because it's a content style that anyone can do, and it's working to capture engagement! So in this episode, we're diving into exactly what this Instagram Reels hack is and how you can easily use it in your own social strategy! See show notes & the full blog: https://ideasforrealestate.com/episodes/the-easy-realtor-hack-for-instagram-reels-using-b-roll - Get daily my real estate website template, monthly email marketing templates, daily social posts, interactive trainings, live coaching, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month - Follow on Instagram: https://www.instagram.com/ideasforrealestate - All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 07 Jun 2023 | 7 Tips to Sharing Real Estate Market Stats & Trends - Encore | 00:22:51 | |
In this encore podcast episode, I'm giving you 7 Tips to Sharing Real Estate Market Stats & Trends If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics. So in today's episode, we're diving into how to share real estate market trends in an engaging and meaningful way. Because when people ask you, “how’s the real estate market?” it's your opportunity to be a local leader in the industry and a trusted source of information. How you share this information could make all the difference not only to your real estate marketing but also to the people you serve! View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/sharing-real-estate-market-stats-trends-on-social-media 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month Follow on Instagram: https://www.instagram.com/ideasforrealestate | |||
| 14 Jul 2021 | 58. 7 Video Ideas for REALTOR® Branding on Instagram | 00:25:36 | |
If you're trying to build your personal brand as a real estate agent, then I hope you're embracing videos. Videos show off who you are in a way that's captivating and, above all - personal. And in today's age, videos can be quick to create and easy to implement into your real estate marketing strategy. You don't need to hire a videographer or spend money on equipment to get results. You just need to show up, be yourself, and create engaging content. And Instagram thinks video is key as well. In fact, they recently announced that "Instagram is no longer a photo-sharing app." Instagram sees the success of platforms like TikTok and YouTube, and they want to lean even more into video. And I want you to be able to capitalize on the effectiveness of video on social as well. So in today's episode, I'm sharing 7 creative ideas for video that you can film with your phone and share right away on Instagram. Episode's complete blog post: ideasforrealestate.com/episodes/video-ideas-instagram-for-realtor-branding | |||
| 12 Aug 2020 | 33. Attract & Engage More Customers Through "Marketing Expectations" | 00:20:25 | |
You might be familiar with the value of setting expectations in real estate. It’s a simple concept where you have a conversation up-front of what to expect and how things will work. These expectations can help guide your buyers or sellers throughout the process or help you define the relationship. But have you ever heard about setting expectations when it comes to your real estate marketing? While expectations for the customer experience is a popular subject, expectations for marketing is not. So, on today’s episode, we’re covering how setting expectations can help you re-engage contacts, entice more people with your ads, and more! Shownotes & Blog: https://ideasforrealestate.com/episodes/reale-estate-marketing-expectations Connect with me, Heather Colby: More Freebies: | |||
| 09 Sep 2020 | 34. Should Your Real Estate Marketing Include Pinterest? | 00:30:32 | |
Pinterest drives more people to my website more than any other form of marketing that I do. As much as this podcast covers Instagram and social, Pinterest is my podcast’s marketing backbone. It’s the number one way I grow my email list. Because every day, more and more people find my content on Pinterest and download one of my freebies. In fact, if you’re listening to this podcast, there’s a good chance you found me on Pinterest. And while I love Pinterest, could you get similar results with your real estate marketing? So, in today’s episode, I’m going to cover why Pinterest works for real estate marketing and tips to evaluate if Pinterest will work for you as a real estate agent. Because, spoiler, Pinterest isn’t right for everyone and every market. But it just may be a significant opportunity for you! Connect with me, Heather Colby: More Freebies: | |||
| 03 Aug 2021 | 61. How to Use Evernote + The Full Focus Planner for Real Estate Success | 00:33:44 | |
We all only have 24 hours in a day. How you spend that time can either make you want to pull your hair out or set you up for success. Because when you're organized with the right tools to support you, you can focus on what matters most - professionally and personally. And when it comes to your real estate marketing, you will be more effective if you're organized in an enjoyable way. There's nothing worse than tech that is so complicated it doesn't help! So, in today's episode, I'm covering how to combine my favorite all-in-one digital tool with a pen & paper system to keep you on track. And spoiler, I use both these tools every day and know you'll find value in them too across! Try out Evernote or the Full Focus Planner - https://ideasforrealestate.com/favorites | |||
| 15 Nov 2022 | 114. How REALTORS® Can Avoid Generic Holiday Posts on Social | 00:14:37 | |
Have you ever headed to social on a holiday, and all you see are "happy holidays" posts from every other Realtor you know? I have! And it makes me cringe, because I know that these posts are a missed opportunity! So, let's avoid generic posts that aren't working and replace them with holiday marketing that makes people stop their scroll! In this episode, I'm sharing five tips to help you get more creative with your holiday marketing for real estate. Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite See show notes & the full blog: https://ideasforrealestate.com/episodes/realtors-holiday-marketing-and-social-media Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 17 Feb 2020 | 11. Why Your Real Estate Marketing Isn't All About You | 00:11:13 | |
When we think about marketing ourselves and advertising our businesses, the conversation often turns to us. That’s natural. As a real estate agent, you want your marketing to help you achieve your goals. Whether that’s increasing the number of homes you sell, working in a new price range, or even targeting a new area, it’s very tempting to have the voice of your real estate marketing be all about you. You might be saying, “I’m the best agent to work with in XYZ area” or “Why I can sell your home faster and for more money.” On today’s quick tip, let’s flip your real estate marketing script. Tailoring your marketing to focus less on you and more on the people you’re serving, will actually help you attract more potential customers and engage the people you already know. Because great marketing isn’t all about you. Episode Resources:
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| 22 Mar 2022 | 91. How to Engage your REALTOR® Sphere with Social Media Marketing | 00:29:02 | |
As a Realtor, your sphere is one of the greatest assets you have in your business. So in today's episode, you'll learn how to engage your sphere through a social media marketing strategy for repeat & referral business! We're talking: Shownotes & Blog: https://ideasforrealestate.com/episodes/how-to-engage-your-realtor-sphere-with-social-media-marketing Get the Business-Building Social Kit for Realtors: https://ideasforrealestate.com/kit Learn more about IG Unlocked for Real Estate: http://igunlocked.com/ Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 10 Aug 2021 | 62. The Art of Storytelling for Real Estate Marketing & Branding | 00:26:16 | |
Long before podcasts, tv shows, or even books, people passed down knowledge through story. The stories told connected people across time and were a way to entertain and share life lessons. And while communication has evolved, the value of story continues. You might not realize it, but every day you take part in multiple stories. From the TV shows you love to binge to the memories you create for your home buyers and sellers, stories shape our everyday lives. They keep you interested, able to recall information, and most of all - they play to our emotions. And by leveraging storytelling in your real estate marketing, you can start forming connections that will last a lifetime. It all starts with the right story. View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/storytelling-for-real-estate-marketing-branding Download Marketing Freebies: Follow on Instagram: All the Good Stuff (episodes, trainings & more!): | |||
| 07 Mar 2023 | 130. Marketing Mini: What's the Difference Between a Listing Presentation and a Listing Marketing Plan? | 00:08:37 | |
Whether you're looking to attract more sellers, win the listing when you get to that listing appointment, or simply do a great job when you have the listings so that in turn, you get more listings and continue that cycle, there are two big strategies we can focus on when it comes to listing generation - the listing presentation and the listing marketing plan. But what exactly is the difference between a listing presentation and a listing marketing plan? We're diving into just that in this episode of the Ideas for Real Estate podcast! Join The Marketing Suite to attend my upcoming Marketing Plan Training + Template session - https://ideasforrealestate.com/suite-events/realtor-training-listing-marketing-plan - See show notes & the full blog: https://ideasforrealestate.com/episodes/listing-presentation-vs-listing-marketing-plan-for-realtors - Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month - Follow on Instagram: https://www.instagram.com/ideasforrealestate - All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 31 Aug 2021 | 65. The 5-Day Instagram Video Challenge for REALTORS® | 00:48:02 | |
Video works for real estate marketing, bottom line. It not only captures people's attention, but it's memorable and creates connections that can lead to closings. This strategy is ideal for agents who are looking to grow their businesses in authentic ways. And when you combine the effectiveness of video with the popularity of Instagram, you have a unique opportunity to engage potential home buyers and sellers while establishing your agent branding. From Instagram Stories to IGTV to Reels, you have a variety of features to engage with Instagram's over a billion users! Whether casual or professional, video empowers you to speak directly to your target customer about what's important to them and how you can help as an agent. But I get it. Video can be challenging for most people. So, I've created a 5-day challenge for you to start implementing video on Instagram ASAP! View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/instagram-video-challenge-realtors Join the 5-Day Instagram Video Challenge: Follow on Instagram: All the Good Stuff (episodes, trainings & more!):
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| 23 Feb 2021 | 38. 7 Modern Real Estate Marketing Strategies to Live By | 00:35:40 | |
It can be exciting and sometimes overwhelming to predict the next trend in real estate marketing. What new app will change how we market ourselves next year? I'm sure you never thought dancing videos would make their way to professional services like real estate. But thanks to Tik Tok and Instagram Reels, it has. While as a professional marketer, I love experimenting with the newest marketing strategies, it can be distracting. It's essential to stay focused and create habits that will lead to long-term success as a REALTOR. Having a core set of marketing philosophies can help guide you. You'll know that no matter what trend is ahead or how your business evolves, you have a strategy in place. So, in today's blog and podcast, we're discussing "7 Modern Real Estate Marketing Strategies to Live By." Don't stress about taking notes! View the complete blog for this episode:
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| 28 Jun 2022 | 102. What's Holding You Back From Success on Social as a REALTOR®? | 01:04:12 | |
In this week's episode, I'm answering Realtor questions & sharing top tips for connecting with more customers through social media! I'm sharing exactly how to overcome: This is a very special episode because it is a replay of an exclusive Live Coaching Session inside The Marketing Suite! Join me for future sessions - become a member of the Marketing Suite & use code PODCAST25 at checkout for 25% off your first month: https://ideasforrealestate.com/suite See show notes & the full Blog: https://ideasforrealestate.com/episodes/success-on-social-media-as-a-realtor Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 14 Jun 2022 | 100. How the Marketing Suite Empowers You | 00:15:40 | |
This week, we're celebrating a milestone at the Ideas for Real Estate podcast - 100 episodes! So, thank you for tuning in and following along. My goal has always been to show up with strategic marketing to help you grow your business, and that commitment continues with the newest go-to resource I'm sharing with you today! I'm so proud to share with you The Marketing Suite from Ideas for Real Estate - "the only membership exclusively for Realtors that empowers you with a monthly marketing plan & everything you need to execute." It also includes your monthly social media, trainings, email newsletters, and live coaching. It really does have it all and was designed to empower you! 👉 Join The Marketing Suite: https://ideasforrealestate.com/suite See show notes & the full Blog: https://ideasforrealestate.com/episodes/marketing-suite Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 04 May 2020 | 22. The Key to More Leads & Social Engagement for REALTORS® | 00:13:12 | |
We all want more likes and comments on our social media. Because we know engagement can lead to relationships and, ultimately, customers. And if we put money or time into a paid ad, we want it to work! We want people to reach out to us, be interested in what we’re offering, and become a lead. It sounds so simple. Yet, it can be so challenging! How are we able to genuinely connect with our ideal home buyer or seller? On today’s quick tip, we’re covering the key to more leads and social engagement in your real estate marketing. Episode Resources:
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All Episodes: https://ideasforrealestate.com/episodes | |||
| 15 Jun 2021 | 54. The Hidden Opportunities of Lifestyle Marketing for REALTORS® | 00:33:32 | |
People are looking for more from their homes and where they live. They want more options inside the home. Rooms that are multi-use, dedicated offices, beautifully organized spaces, and home gyms were on the rise thanks to 2020. But they are also looking for more outside the home. They want to live in a community that supports their interests, activities, and passions. They're looking for a lifestyle, not just a home. In this episode, I'm sharing how you can leverage lifestyle marketing in your local communities to attract new customers, establish yourself in a niche, and even engage those you already know. I'll be covering:
So, don't miss today's topic, which many agents are not leveraging in their marketing! View Episode's Blog: Related Episodes:
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| 09 Aug 2023 | 137. How To Avoid Wasting Money When Investing in Online Leads with Scott DeRuiter | 01:02:23 | |
Can paid online leads be an untapped opportunity in your business? Over the years, I've seen agents on the complete opposite end of the spectrum when buying leads. Some agents excel at converting the leads and are able to make it a part of their business strategy effectively. Others find cold leads difficult to nurture or don't enjoy the approach and the sales strategies behind it. At one time in my career, I oversaw online, company-generated brokerage leads and an agent internet-lead team. I've also been part of major paid lead launches and everything from strategies to attract more leads and how to work them through the sales funnel. So, I've been in it with you from a generation, conversion, and even accountability standpoint! So, the question remains - could online leads work for you and if they do, how do you not waste money when buying them? Throughout this conversation, we're talking about: - How to evaluate where to get started and what lead source makes sense for you I'm joined by Scott DeRuiter who has nearly 20 years in the real estate industry and has held a variety of leadership positions including leading sales and business development at tech firms like Realtor.com and Top Producer, and is currently the Director of Sales and Partnerships at Sierra interactive - a website, CMR, and ad management platform. So, he not only has the insider knowledge from the tech perspective, he's also worked closely with agents and brokerages to find success with online leads. So, tune in to learn actionable strategies to turn your online leads into an investment that works for you! Links Mentioned in the Episode: - See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-to-avoid-wasting-money-when-investing-in-real-estate-leads - Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910 - Follow on Instagram: https://www.instagram.com/ideasforrealestate - View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/ - Connect with Scott on LinkedIN: https://www.linkedin.com/in/scottderuiter/ - Learn more about Sierra Interactive: https://www.sierrainteractive.com/ | |||
| 20 Sep 2022 | 109. The Real Estate Marketing Takeaways I Learned "Scooting" around Boston | 00:20:59 | |
Marketing is constantly changing. Real estate is ever-evolving. And making sure that I'm at the forefront of what's happening is a core part of my personality and business. I want to make sure that I'm always delivering the very best. So, to stay up to date, I experiment on my side to find out what works and also learn from others to get fresh ideas and the latest trends. That's why I recently went to Boston for a week to attend a leading marketing conference. And while I was there, I filled up a notebook with the latest ideas and trends so you don't have to! In this episode, I'm sharing my biggest takeaways and a-ha moments for you to leverage in your own real estate marketing. We're talking: Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite See show notes & the full blog: https://ideasforrealestate.com/episodes/real-estate-marketing-takeaways-and-tips-for-realtors Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 02 Mar 2021 | 39. Branding for Real Estate Agents (Pt 1) | 00:32:41 | |
The most valuable aspect of your real estate marketing isn't your social media following, your beautiful website, or even the next great lead gen funnel. The most valuable aspect of your marketing is your personal brand. And today, we're going to be going over the fundamentals of creating a memorable brand as a real estate agent. Because there is no better way to invest your time and resources than in developing your personal brand. So, let's kick off part one of our branding discussion by reimagining branding in a modern, authentic way. Tune in to today's episode to learn the first 4 steps of 7 that you should take when branding for real estate agents or REALTORS. Episode Blog:
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| 31 May 2021 | 52. Where to Find Creative Real Estate Content Ideas | 00:28:54 | |
If you've ever stared at the computer waiting for inspiration to strike, then this episode is for you! Over the years, I've found that content is the ultimate goldmine of real estate marketing. It empowers you to show up with your branding, reach a specific buyer or seller, engage past customers, and always have something to say on social. The challenge, though, can be coming up with topics. Whether you're in a marketing rut or don't know where to begin, I'm sharing the best places to find real estate content ideas. That way, you can spend less time spinning your wheels and more time connecting with your next customer. View Episode's Blog: Related Episodes:
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| 20 Apr 2020 | 20: Three Easy Prompts When You Don't Know What to Say on Social for REALTORS® | 00:26:00 | |
Imagine you’re about to post something on social for your real estate marketing. You have the perfect photo you can’t wait to share. Or maybe you’ve taken the time to create an engaging video or eye-catching graphic. Coming up with your visual content is just a piece of your social media promotion. You have a caption to think about as well, and that’s often where people get stuck. You find yourself staring at the screen, unsure of what to say. Getting stumped by your caption on one-hand can be frustrating. On the other, it could be a missed opportunity for a genuine connection or even lead generation. Writing engaging captions is essential for a social media strategy for real estate. This is especially true for Instagram. Think about this - if somebody sees your photo on the feed, likes it, and moves on, how much time are they spending engaging with your content and ultimately you? Compelling captions mean more time spent viewing what you post. This can lead to deeper connections. It also allows you to initiate conversations or invite people to connect with you further. Engaging captions can make a big difference, but they don’t have to be challenging to come up with! That’s why I’ve come up 3 sure-fire prompts to guide you when you’re unsure of what to say on social. First, we’ll go over the prompts and then apply them to three very different photos to see how they work in all circumstances. Episode Resources:
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All Episodes: https://ideasforrealestate.com/episodes | |||
| 12 Oct 2021 | 71. My Journey to IG Unlocked for Real Estate | 00:18:00 | |
At a time when my life was the shakiest it's ever been, I mean, I couldn't even walk on my own, I decided it was time to dive headfirst into something I knew would help so many and make a positive impact in our industry. And that something turned everything is IG Unlocked for Real Estate. On today's episode, I'm sharing my personal story of the journey that led me to create IG Unlocked for Real Estate & why I know it can change your business as a Realtor! Join me in IG Unlocked for Real Estate (doors close Oct. 14th): https://ideas-for-real-estate.mykajabi.com/IG-Unlocked View complete blog & show notes: https://ideasforrealestate.com/episodes/journey-to-ig-unlocked-for-real-estate-instagram-marketing Follow on Instagram: All the Good Stuff (episodes, trainings & more!): | |||
| 23 Jun 2020 | Ep 28. How to Repurpose Your Real Estate Marketing | 00:18:21 | |
You probably have a lot going on in your life. From juggling your day-to-day as an agent to your personal life, it can be a lot to keep up with. And then throw your real estate marketing in the mix, it can be downright overwhelming. There are videos to do. Social media to remember. Listings to promote. Past customers to reach out to. The list goes on and on. What if I told you there’s a straightforward strategy that can help you with all of this? Because I believe (and I’m sure you do to!) we should work smarter and not harder. So, in this week’s episode, I’m covering how to maximize your real estate marketing efforts with one simple strategy to implement ASAP. Episode Resources:
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| 27 Jan 2020 | 08. Strategic Instagram Hashtags for Real Estate | 00:12:35 | |
Learn how to use the best real estate hashtags on Instagram for your social media marketing strategy as an agent or REALTOR. From how to research to creative opportunities, get your content seen by more homebuyers and sellers! Today, we’re uncovering how a solid hashtag strategy can not only increase the exposure of your individual posts but lead to an increase in your following as well. We're covering:
P.S. Struggling with what to post on social? I’ve figured out a formula so you always have an idea for high-quality, relevant content! Download my 30-day calendar and creative post ideas here. Episode Resources:
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| 06 Jan 2020 | 05. How to Create a Real Estate Marketing Plan | 00:39:25 | |
Creating a real estate marketing plan doesn’t have to be a daunting task. It just needs to be a well-thought-out one. No matter your budget or your level of experience, your marketing plan is the chance for YOU to set yourself up for success. It doesn’t matter what time of year it is or the season in your business. Everyone could use a solid marketing plan. In today’s episode, we’re going to explore the 10 essential steps to creating your marketing plan. I’ve created marketing plans with budgets that were hundreds of thousands of dollars for the year and marketing plans that are as economical as possible. They all have one thing in common. The best plans leverage what you’re already good at combined with where there is opportunity in the market. To figure this out, we’re going to go on a journey today of our own personal goals, analysis of past efforts, research, and ultimately planning. To make planning easier for you, I’ve created a marketing planning template! Episode Resources:
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| 25 Jan 2022 | 84. Are You in Compliance with Real Estate Advertising Laws, Rules, & Guidelines? | 00:30:23 | |
How do you ensure your Real Estate marketing efforts are not only effective but also in compliance? In this week's episode we're talking: - What REALTORS should keep in mind to be proactive about the laws, rules, and regulations to adhere to when it comes to advertising and marketing View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/are-you-in-compliance-with-real-estate-advertising-laws-rules-guidelines Follow on Instagram: https://www.instagram.com/ideasforrealestate All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 26 May 2020 | 25. TikTok for Real Estate? 5 Reasons to Give it a Try | 00:22:48 | |
At this point, most people have either seen a TikTok video, made one themselves, or have at least heard of this new social platform that’s become crazy popular. But in real estate, is it something that we need to be doing for our marketing? You might already be struggling to post consistently on social and throwing a new platform into the mix might sound like a headache. You might also be thinking that TikTok is just for teenagers trying to create viral dance videos. In this episode, we’re exploring what TikTok could mean for your real estate marketing. Episode Resources:
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| 16 Feb 2023 | 127. How to Confidently Articulate your Value as a Realtor | 00:16:43 | |
I know a lot of real estate agents dread the question "why should I work with you and choose you to be my Realtor?" from potential customers. I was recently asked a very similar question - so I'm sharing how I answered it and how you can use my experience in your own business and can confidently answer this top question to your next potential home buyer or seller to grow your real estate career. RSVP to my upcoming free Realtor Training: “How to Combat Overwhelm & Inconsistency in Your Marketing” - https://ideasforrealestate.com/rsvp - See show notes & the full blog: https://ideasforrealestate.com/episodes/how-to-confidently-articulate-your-value-as-a-realtor - Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month - Follow on Instagram: https://www.instagram.com/ideasforrealestate - All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com | |||
| 19 Dec 2019 | 01. Ten Strategies to Jump-Start Your Real Estate Marketing | 00:31:05 | |
In today’s podcast episode, we’re covering “10 Tips to Kickoff Your Real Estate Marketing in 2020.” These 10 tips will start your year off right by covering everything from engaging real estate agent bios and social media to online ad strategies and personal branding. Today’s Freebie: “10 Step Checklist for Real Estate Marketing Success” - https://ideasforrealestate.com/checklist Connect with me, Heather Colby: Online - http://ideasforrealestate.com More Real Estate Marketing Cheat Sheets & Plans - https://ideasforrealestate.com/freebies | |||
| 21 Sep 2021 | 68. Why Instagram Marketing is an Advantage for Modern REALTORS® | 00:28:58 | |
What if I told you there's an advantage to help you stand out from the competition, attract more home buyers & sellers, & create a marketing foundation for long-term success? Well, you have access to this advantage right this very minute. And it doesn't involve cheesy sales tactics or an impossible plan to follow. You just might not be leveraging it to its fullest potential - but the potential is there, and it's on Instagram! In this episode, I'm sharing: Want to learn more about Instagram Marketing? View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/why-instagram-marketing-for-modern-realtors Follow on Instagram: All the Good Stuff (episodes, trainings & more!): | |||
| 13 Jan 2020 | 06. Gaining a Following on Instagram & Social Media for REALTORS® | 00:11:17 | |
Episode 06. Gaining a Following on Instagram & Social Media for REALTORS On today’s quick tip we’re diving into how to gain a following on social media, specifically, Instagram. The content covered today is designed to be a part of a successful marketing strategy for real estate agents. These tips will not only help you increase your numbers but also (and more importantly!) empower you to form more meaningful connections. You’ll have a social media foundation that will help fuel your overall business by implementing these strategies in your social media marketing. To make social media easier for you, I’ve created a 30-Day Calendar. Episode Resources:
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