Explorez tous les épisodes de I Am Your Korean Mom
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07 Feb 2022
175. Lessons from 2 million dollars in membership sales
00:39:25
We’ve officially crossed the two million dollar mark in membership sales in my Joyful Marketing program!
And guess what? I know exactly how I did it, and I’m sharing everything I’ve learned with you.
My ADHD brain won’t abide by anything I don’t find fun, joyful, or meaningful, so you can bet everything you learn today is going to make marketing in your business a delight.
If the notion of being generous feels heavy, stressful, and you don’t think it’s possible without violating all of your boundaries, listen in.
In this episode, you’ll learn the four requirements for showing up with generosity for your clients, how I’ve mastered this skill, and what the truest and highest form of generosity looks like.
I’m bringing you a blast from this podcast’s past this week, my friends! We’re diving into the topic of CTAs.
They can be an incredibly fun, simple, and loving thing to offer, and yet, I watch my clients spinning in drama and confusion about how to write them in their posts.
So this week, discover how you can create your own memorable, compelling CTA formula for your ideal people painlessly.
179. The price of a joyful business with Caryn Gillen
00:46:44
I’m delighted to bring you a conversation I had with my friend and colleague, Caryn Gillen, over on her podcast where we dive into all things joy.
As you know, joy is at the center of everything I do. Caryn’s picking my brain about how to create a business that feels joyful, the price of leaning into joy, as well as the intersection of motherhood and work.
There’s one question I receive more than any other, and it’s, “What are the beliefs that got you to where you are?”
This question comes from a place of believing there must be some special, secretive, glamorous beliefs that have propelled me to success.
But the truth is that the backbone of my multi-million dollar business is lined with unglamorous power thoughts. And in this episode, I'm sharing what they are and showing you how to identify your own.
Should you offer consult calls? Do you need to disclose prices ahead of time?
These are some of the most hotly contested questions in the coaching industry, and today, I'm going there.
You ultimately have complete agency in how you market and sell your coaching, and I’m showing you how to come at it from a place of mutuality and love for your client.
182. How to open the floodgates with Tiffany Cheung
00:42:30
Just three years ago, Tiffany Cheung was a broke AF single mom on food stamps working multiple side hustles while in school.
Fast forward to today and Tiffany’s got an amazing coaching business, unlimited time flexibility, and $500K in sales revenue, and she’s showing us how she opened up the floodgates to all of it.
Tune in to get inspired by Tiffany's process of following her soul and the self-trust she had to build to take risks in her business.
Instead of trying to mold your brain and business to fit a conventional box that’s simply not meant for you, what if you paved your own path?
That's what I did, and it led to my multi-million dollar business.
In this episode, I’m letting you in on how I’ve scaled my business in a way that honors and plays with my ADHD brain, and how I’ve made my “weakness” my superpower. Learn the five ways I’ve allowed my ADHD brain to guide my growth and the skills you’ll need to let your brain shine.
184. How to create a group program with an ADHD brain with Meg Kierstead
01:02:42
Creating a group program is something pretty much the entire coaching world wants to know how to do, so today we're getting into it.
My guest, Meg Kierstead, is the Neurodivergence Brain Love coach who focuses mostly on ADHD, and she’s the perfect person to speak to about this topic.
This week, Meg shares how she created a group program that aligned with her vibrant uniqueness, and why waiting to feel ready is the worst thing you can do.
It probably won’t come as a surprise to know that I preach extraordinary generosity in marketing, but I know a lot of y’all have some gripes with the concept.
I’m always encouraging my people to give way more value than anyone expects, at such a high volume, to the point where they’re full up on everything you have to offer.
And guess what? Not only is this fine by me, but I want that to happen. And on this episode, I’m showing you why.
Is originality required for you to become a great coach?
In this episode, I'm answering this extremely important question and sharing how any brand new idea is created, regardless of the field or industry you’re in.
Discover the three stages of any creation process, why going through every stage is non-negotiable as you work towards creating original ideas, and how cultivating your own body of work will be inevitable in due time.
187. How to market a hybrid coaching offer with Lynn Rogala
00:36:57
This week, I have my friend and client Lynn Rogala on the show. She’s a fantastic example of a superbly creative and joyful hybrid coaching business where she combines essential oils with coaching.
As a personal client of hers, I’ve watched Lynn be an amazing advocate of what lights her up, and she’s here to let you in on what is possible when you use that as your guidepost.
188. Why people don’t take you up on your free offer
00:19:56
In my own business history, I’ve put out what I thought were incredibly valuable free offers that didn’t get the kind of interest that I expected. This led to a whirlwind of negative thoughts about my ability as a coach, so it’s no surprise if the notion of providing free offers is freaking you out.
Listen in this week to find out why your potential clients may be feeling suspicious or wary of your free offers, and the key to getting the right people to snap them up.
What might be more important and life-changing than money?
I’m sharing my insights on what I believe is true wealth, how I’m choosing to make decisions in my business to get even wealthier, and why, when you can see true wealth in this light, nobody can be richer than you.
Are you coming off preachy in your marketing? You might be accidentally stepping into a position of self-righteousness that’s not desirable to you or your people.
This week, I show you why championing your ideas doesn’t have to mean exercising power or superiority over your people. Instead, learn how to approach your marketing with an energy of collaboration and allyhood.
Coaches, I know you love a challenge. And I know you're sick of being relentlessly assaulted by the dominance of “bro" marketing. So I've got a treat for you.
This week, discover how we’re going to totally revolutionize the world of marketing through the Paleo Marketing Challenge. This challenge is all about being open to all possibilities, getting down to the nitty-gritty of human-to-human connection, and creating amazing results for your business.
192. Marketing from your butthole with Danielle Savory
00:47:52
How the heck are buttholes relevant to marketing?! Well, dear coach, you are about to find out.
Strap yourself in because we are about to have the freakiest conversation about marketing in podcast history as Danielle Savory shows us what it means to let your butthole be your North Star, and how to build safety in yourself to know your wants.
With so many coaches offering group programs and memberships, is 1:1 coaching even worth offering anymore?
Heck yes, my friends. And there are so many people out there seeking it out.
Tune in this week as I share my philosophy on how to design your 1:1 offer. I’m offering tips for doing this at every stage of your business, whether you’ve just started out or have a consistent client roster on the go.
Painful shit happens to us all the time, whether in life, love, or business. I don’t know any coach at any level of success who is exempt from it.
But there’s a huge difference between embracing clean pain versus dirty pain, and this week, I’m selling you on why it’s worth spending time naming and separating clean pain from dirty pain in your business.
If you’re like most people, you’re torturing yourself over getting the name of your podcast just right, coming up with the perfect Instagram bio, or having the most beautifully curated photos. And I have to give you a reality check: none of that matters.
Join me this week to get total clarity on how to make wiser, more effective business decisions.
196. How to create a Zoom background that doesn’t make you wanna puke with Carly Thornock
00:23:24
How much thought do you give your Zoom background? Until this conversation, I didn't give it much thought, but I certainly do now.
Carly Thornock is a House Love Coach who helps people design their houses to optimize their goals. So, whether you’re feeling inadequate, shameful, or downright stressed about your Zoom background, she’s here to offer a mic drop of a podcast episode to help you create an environment you love.
My husband and I went to a seafood restaurant the other night where I experienced an amazing lesson in sales that I’ll remember forever.
I love looking for sales lessons in everyday, real-life interactions (side note: you should too) because they truly can teach us so much, and I’m sharing my insights on my interaction with the owner of this restaurant in this episode.
198. Safe spaces and accountability in coaching containers with Alex Ray - Part 1
00:40:16
Have you created a safe space inside your coaching container? If you're not sure or if you know you haven't, you need to listen in.
Alex Ray is my friend and colleague, and the Queer Confident Coach who helps LGBTQIA+ people enjoy being their authentic selves. We're diving headfirst into the harm we’ve done in our coaching containers, and why creating a safe space isn’t just a strategy but a way of being.
199. Safe spaces and accountability in coaching containers with Alex Ray - Part 2
00:28:56
Today, Alex and I share the standards and policies we’ve created for our coaching containers to ensure they are safe and accountable spaces.
We’re touching on how to have your back through all of it, why being willing to face uncomfortable conversations is necessary, and although it sounds contradictory to this conversation, what it means to be intentional about the harm you choose.
If you’re finding it challenging to follow the “I help” formula to display your passion and conviction for the work you do, this episode is for you.
I’m sharing why we need to replace the “I help” statement, and I’m offering alternative sentences to help jog your imagination about ways to talk about what you’re really here for and what lights you on fire.
There’s this bullshit hierarchy in our culture that says being an entrepreneur is somehow superior to being an employee.
But having a job that brings you satisfaction and meaning is just as noble as running a business.
If you’re currently juggling both, I know you’re a badass. Discover out how to know when it's time to quit your job or get a new one, and my thoughts on becoming an entrepreneur.
203. Client-centered scaling with Samantha Siffring
00:52:56
I’m sitting down with the one and only Samantha Siffring, a life coach who helps moms build profitable online businesses.
Samantha and I have seen two extreme ends of the spectrum around the fears entrepreneurs experience when it comes to scaling, so we're answering the burning questions that are on your mind about it.
Learn what client-centered scaling means and how you can start taking the steps to decide what scaling your business in a way that feels good to both you and your client looks like.
204. When to start paid ads, and how to not fuck them up
00:30:28
We are, for the first time ever in the history of this podcast, talking about ads.
It’s honestly been a long time coming, and of course, you can expect my unvarnished, unfiltered, controversial opinions on it all as I give you some guidance on the most common questions that come up around when to start paying for ads, and how to get the most bang for your buck.
206. Shame and intersectionality with Amanda Kingsley
00:48:23
This week, I’m sharing an interview I did over on my client Amanda Kingsley’s podcast.
Amanda is an incredible coach who empowers women who have been through an abortion, and she invited me to talk about shame and how it’s tied to patterns of intersectional oppression.
We’re touching on how we’re encouraged to outsource our self-trust to other people and why having a loving relationship with yourself is a prerequisite for ethical marketing.
207. Defrosting the wild animal inside you with David Bedrick
00:40:44
This week, I’m introducing you to my co-conspirator, co-creator, and co-teacher of a brand new class called The Shame Clinic.
David Bedrick is a teacher and mentor of mine, and the work we’ve done together has so radically transformed my life, so I talked him into a collaboration.
Together, we’ve teamed up to create a five-week intensive course designed to uproot shame so you can develop a new framework for relating to yourself, and you’re hearing all about it today.
Curious what shamanic shape-shifting is and what it has to do with shame? Well listen in, friends!
My teacher and collaborator David Bedrick is sharing what the shamanic approach to unshaming is, how we’ll be leading and facilitating this process in the Clinic, and how The Shame Clinic will equip you with a new frame of reference and emotional vocabulary for seeing, knowing, and talking to yourself.
People often wonder how to be as consistent in their business as I am, and I get asked how I come up with new and creative content all the time in my marketing. Sure, I show up every single day and have done for years, but I’ve got one key insight that will guarantee a shift in how you perceive consistency.
Tune in this week because I am giving you the secret to consistency.
BONUS: Social oppression and internalized shame, with David Bedrick
00:27:25
"If you say to me, "this is what my ancestors experienced 200 years ago, 500 years ago, 20 years ago, 20 minutes ago." And I don't witness that, which means I say, "Come on, get over it, let it go. I can't believe you're still hanging on to that stuff." That's a shaming witness. When I do that, it completes the trauma bond. That's not a past trauma. That's a current trauma in the moment." -- David Bedrick
My collaborator on the Shame Clinic, David Bedrick and I had an incredibly important conversation today. We discussed:
(1) the difference between assault and shame, (2) what exactly a 'shaming witness' is in the context of oppression, and (3) how a 'shaming culture' is formed in a society that perpetuates trauma over and over again in present time; (4) and what it takes to heal.
This is some of the most powerful teaching on the psychology of shame and oppression that I have ever encountered. Listen now.
Register for the Shame Clinic today for deeper work on this.
26 Sep 2022
210. When excitement doesn’t lead to sales
00:14:17
Have you ever had that experience of coming up with the most amazing idea for an offer and feeling so excited about offering it to the world?
Then you launch it, and you’re met with crickets.
If your initial marketing efforts didn’t create a flood of clients like you were expecting and you currently feel deflated, know that your excitement is half the work. I’m showing you what the other half looks like.
BONUS: What you can do for human rights in Iran right now
00:27:24
I always get lots of questions about how to stand up for what you believe in on social media, if there's any way to do activism justice with social media.
There aren't always simple answers to that. Except this time.
This time, there IS a simple answer. And it's something you can do easily and quickly, for free.
But first, you need to know about the Justice for Mahsa Amini movement, why you should care, and what the Iranian people need right now.
I've invited my colleague Dr. Faryal Michaud to tell us about it.
03 Oct 2022
211. Hack your sales page in one hour with Miish Grixti
00:48:31
Does writing copy for your sales page feel like typing away into the void without actually connecting to your people?
There’s only one person I trust in the whole entire world to make sales pages something truly joyful to write, and she’s here on the podcast.
Miish Grixti is a copywriting coach for life coaches and in this episode, she's offering her proven process for hacking your sales page while aligning with your authentic self.
If you currently hate your launch process, tune in this week to discover why.
I’m offering my top 5 unconventional launch secrets that allow me to show up with burning purpose and serve my people at the highest level so you too can create launches that feel like mind-body-spirit alignment.
BONUS: Do thoughts create feelings, or do feelings create thoughts?
00:17:23
Do thoughts create emotions, or do emotions create thoughts?
It’s an age-old question… at least in the world of coaching.
Melissa Tiers answers this question in depth, addressing the role played by the limbic system, fight or flight responses, and the feedback loop of embodied cognition. Being able to communicate with all these levels is one of the most important things you can learn to be effective at coaching yourself, or coaching others.
If you work with people, and you help them change things, this is the ONE thing you need to master.
And we’ve got a fantastic workshop planned to help you do exactly that, on Tuesday, October 18th, at 7 pm Eastern.
It’s a robust class that will give you a strong neuroscientific basis of how thoughts and emotions work, how they play into the way we consolidate memory in our brains, and allow you to walk away with a powerful and simple protocol that you can start using right away to make your coaching so much more effective.
And it’s completely free, and replays are available.
The idea of coherence is one of the things I learned early on in my business that changed everything for me. My guest today is Fabeku Fatunmise, the very teacher that has been a guiding light for me in understanding the path of coherence.
He’s here to explain what coherence is, and why we want to move forward in the direction of it.
Email unsubscribes are arguably one of the most emotionally challenging parts of building out your email list. My clients naturally freak out when they experience people opting out of their emails.
But I believe it’s a cause for celebration.
And this week, I’m sharing my unique philosophy on email unsubscribes so your confidence doesn’t ever have to be dampened by them again.
Time to question how much authority you’re giving me or any of your other mentors.
Listen in this week as I encourage you to fire me from your brain and knock me off of the pedestal that says I know better than you, and instead, follow the breadcrumbs of your own brilliance.
I am bringing you some of the most exciting news I've had in a long-ass while.
For the first time ever, I’m opening up a coaching training certification, and it's with my co-conspirator, partner, and teacher of all teachers, Melissa Tiers.
We’re here together this week to give you a little taste of what you can expect in the training and the revolutionary power of the unconscious mind.
Find links to everything you hear in this episode, to the certification, and to Melissa's other work here: https://www.simonegraceseol.com/216
09 Nov 2022
Don't market from "two steps ahead"
00:12:21
Hey!
This is a live I did on social media.
To catch these in real time, follow me on Instagram and on Youtube.
Or, you can listen to them here. :)
14 Nov 2022
217. Conscious villainhood with Carlos DelaPlaya
00:42:15
Embodying and embracing your villain energy is absolutely critical for marketing to your fullest potential.
To prove it, I'm joined this week by my client and friend Carlos DelaPlaya who first planted this idea of conscious villainhood into my brain.
We're discussing why it’s worth being villainized for what you stand for, and how to step into your own conscious villainhood.
How do you put forth your uniqueness in a sea of online content that all looks the same?
Well, being more original is not mysterious. It’s actually very obvious.
And today, I’m offering one simple step you can take right now that is guaranteed to make you stand out from the crowd and have your soulmate clients running toward you.
If you’re wondering why nobody is buying, or why you haven’t had as many sales as you should, the truth is there are a few basic things you might be missing.
But the great news is they’re easy to solve for.
Listen in this week to hear my six-part why-is-nobody-buying checklist to help you diagnose where your selling issues might be stemming from and how to fix them.
221. Marketing and codependency with Maria Victoria Albina
00:47:43
If you're like most if my clients, you have trouble making offers. Maybe you get frozen with fear. Maybe you have a belief that you're simply not good enough.
Breaking out of this pattern doesn't call for more thought work. It calls for tending to your nervous system, which my guest this week is an expert on.
Maria Victoria Albina is an NP, MPH, and Master Certified Life Coach who is trained in sensory motor psychotherapy and somatic experiencing. She helps women and non-binary folks with codependent, perfectionist, and people-pleasing thinking stop feeling stuck.
Listen in as Maria Victoria highlights the importance of nervous system work when it comes to marketing, and learn how to break the codependency cycle once and for all.
222. My craziest business decision of 2022 (Mystery Room Recap)
00:52:11
Between June and the end of November this year, my students and I made history together.
They made a $20K investment without knowing what they were signing up for.
This week, I invited them onto the podcast to share what they gained out of the experience now that it’s complete.
Listen in to hear their insights on saying yes to a completely mysterious $20K investment, and how they are continuing to fuck shit up in their businesses since our time together.
Melissa Tiers and I sat down together (in person!) in Honolulu, Hawaii.
We talked about psychedelic phenomena, how to induce it through hypnosis, and why we think this is one of the most exciting new possibilities in coaching right now.
Listen.
Sign up for the Best Fucking Coaching Course here.
22 Dec 2022
How to win a tarot reading from me, or 1:1 sessions with my own mentors
00:17:11
This is the most exciting $5 you could spend this year. Enter this raffle now!
For the price of a latte, you'll be automatically entered into the raffle pool to win one of the following:
A personalized tarot reading from Simone by email (3 winners)
1:1 hypnosis session with Melissa Tiers (1 winner)
1:1 session with David Bedrick (1 winner)
1:1 PR strategy session with Brenda Gabriel (1 winner)
1:1 marketing coaching session with Sam Garcia (1 winner)
1:1 astrology reading with Robin Langford (1 winner)
1:1 90-minute Relational Fuckery Review with James-Olivia Chu-Hillman (1 winner)
Signed copies of Simone’s book, The Fearless Marketing Bible for Life Coaches (3 winners)
Exclusive pre-release mugs from the Simone Swag Shop coming in 2023 (3 winners)
“Messages from the Spirit of Your Business” oracle card deck (limited edition created for Simone’s mastermind clients) (20 winners)
Limited Edition “I Love Your Imperfections” letterpress print – the one in Simone’s Zoom background! (1 winner)
Get yourself some warm-and-fuzzies and great karma.
223. Highlights from Coaching the Unconscious Mind
01:21:17
You’re getting a huge treat on the podcast this week, my friends!
My co-conspirator of The Best Fucking Coaching Course Ever Created, Melissa Tiers and I recently ran a three-part masterclass series to give you a taste of Coaching the Unconscious Mind, and you get to hear the highlights right here.
Melissa is taking us through various techniques for manipulating your memory, stopping unwanted habits in their tracks, and her expertise on all things deep trance magic.
Do you want to create something bigger, deeper, and weirder than what other people out there are energetically geared up for?
Do you want to approach life as an infinite, unfurling, cosmic journey instead of a multiple choice exam?
If so, you’re in the right place. I’m sitting down with my dear friend and Oracle mentor Eyenie this week, and we’re sharing a New Year’s rant and magical activation we invite you to participate in.
225. The cost and rewards of following your enchantment with Sunny Smith MD
00:57:14
It's easy to get caught up in a life and business that checks all the boxes of how we're "supposed to" feel and what we're "supposed to" be doing to build and scale it... but what if there's another way?
Sunny Smith is back to shake up that paradigm with a question we can all ask ourselves to uncover if we're following our enchantment, that part of our souls that just feels right. You don't want to miss this convo!
226. Working with Unhealable Wounds with Karen Hawkwood (Part 1)
00:50:45
Listen in for my conversation with KJ Sassypants, a.k.a. Karen Hawkwood, as she introduces us to Chiron and how its astrological placement creates different wounded places in us that cannot be healed.
KJ is walking you through examples of unhealable wounds you might experience in your life, and how we can begin having a relationship with that wounded place in ourselves.
And make sure to come back tomorrow for part two of our conversation!
227. The Art of Paradox with Karen Hawkwood (Part 2)
00:47:57
I'm back with part two of my conversation with my long-time mentor and teacher Karen Hawkwood, a.k.a. KJ Sassypants, and we are diving into the art of paradox.
If you’ve ever felt like you don’t make sense to yourself, or that there are parts of you that act out in unhelpful ways, you are not alone.
The truth is, however weird or disparate it all seems, these paradoxes that comprise who you are belong, and this is what KJ and I are discussing today.
228. Reimagining the language around coaching and business
00:23:49
So much of our conditioning is born from constructs of colonization, domination, hierarchy, conquests, and acquisition, and I don’t know about you, but I’m ready for a detox.
This week, I offer you some food for thought as you think about the language you use around your coaching, marketing, and business.
Hear how we can all experience marketing, selling, and buying in a way that leaves both parties feeling a sense of sacred purpose and aliveness.
229. How to think about feeling triggered and unsafe
00:18:53
Phrases like feeling “triggered” or “unsafe” get thrown around a lot in coaching conversations. We often assume that feeling them is an inherently bad experience, but is this true?
If you’re here to grow, evolve, and create new things, intentionally practicing feeling activated and deciding guidelines for what you are or aren’t available for is the way forward.
This week, discover why feeling triggered can sometimes be an invitation from the universe to practice being who you want to be.
230. Re-envisioning outdated biases in the coaching industry
00:18:36
Coaching is a collection of tools that, like so many others, can be so incredibly useful or turned into harmful weapons.
When you can wound with the same tools that can up-level any aspect of your life, what really matters are your decisions about how you use these tools.
This week, hear five historical assumptions and prejudices that have long existed in this industry that need to be examined and reimagined, so we can, at the very least, reduce harm, and at best, turn coaching into a truly helpful force in the world.
231. Don’t make me beg. Do the Garbage Post Challenge
00:25:40
If you’ve never completed the Garbage Post Challenge, I’ve got very important words for you this week.
I’m reacquainting you with this practice and giving you another nudge to do this thing that has the potential to radically change your life and business if you actually committed to it.
It truly is one of the most powerful free challenges I’ve ever created, and I’m showing you why.
One thing guiding me in my business is radical inclusivity and accessibility, and I’ve been making big strides in that direction lately.
I'm now offering a pay-what-supports-you system in my flagship program.
Hear how this system encourages honesty, self-responsibility, and thoughtfulness about community, and some ideas for building more inclusivity and economic equity into your business.
If you’ve ever left a potential sales conversation going, “Shit, I could have talked about my coaching so much better,” you’re in the right place.
Maybe you’re at a party, on the plane, or at your kids’ PTA meeting. You get talking to someone about your work, and they surprise you by showing an interest in what you do.
A huge part of your work is to effectively advocate for the coaching you do, so I’m showing you how to always be ready to go into consult mode and share what it would be like for someone to enter a professional relationship with you.
There is no right or wrong way to approach collaborations, but I’ve observed many people making decisions around collaborations and seen some red flags.
This week, I share my thoughts on collaborations and reasons for doing them, and how I filter the invitations for collaborations that I receive.
Discover the importance of going in with a spirit of experimentation and only doing collaborations that nourish your soul, versus doing them for the sake of exposure or people pleasing.
235. Creating cashflow clarity and high profitability with Emily Sandberg
00:52:27
If you feel like a deer in headlights when it comes to your business’s finances, the good news is it’s not your fault or a personal failing.
To shed some light on this, I’m introducing you to my personal money mindset coach and general money wizard, Emily Sandberg.
Emily is answering some of the most common questions you have about money management in your business and sharing the importance of de-shaming your experience with money.
236. Marketing on Cultural Taboos with Stephanie Spinelli
00:36:55
Warning: This episode contains topics and language that might be painful to those who are struggling with the betrayal of an affair.
I’m speaking to my former mastermind student, Stephanie Spinelli. She's a life coach who helps people in marriages or partnerships on both sides of infidelity.
Stephanie sets such a profound example of how to offer support on topics that are considered culturally taboo. We’re discussing how she’s offering compassion and relief for many people through her work, her experience of sharing her own infidelity story, and how she filters her decisions about practicing transparency within a taboo subject.
237. How to create success with flexible pricing with Cara Kovacs, Keli Lyn Jewel, and Becca Rich
00:46:47
If you’re wondering how you can incorporate more equity by serving people in different financial circumstances without having a multi-million-dollar business, and you want to see more examples of this in the world, you’re in luck.
I put out a call for people who are profitable in their businesses with a flexible pricing structure, and Becca Rich, Keli Lyn Jewel, and Cara Kovacs answered that call.
Hear their reasons for having sliding scale pricing in their businesses, and how their motivations perfectly illustrate that there are no rules when it comes to how you want to run your business.
Find links to everything mentioned in this episode as well as links to Becca, Keli, and Cara's work here: https://www.simonegraceseol.com/237
03 Apr 2023
238. My best advice on podcasting
00:28:22
Wherever you are on your entrepreneurial journey, if you feel the pull to express yourself through the medium of a podcast, listen in.
I offer my top insights on what creates a body of work that brings your business success, why I’m able to show up week after week consistently, and my best advice for sharing your voice in a way that creates tons of value for listeners who resonate with you.
239. My love letter to the exhausted and burnt-out creator
00:14:52
If you're watching other people enjoying success, and feel a pang of real, visceral pain that you aren’t in the same position, this episode might be just what you need to hear.
This is my love letter to anyone who feels worn out and weary from many years of hustling hard. I’m showing you why, even though it might not seem like it, you’re doing your business-building journey exactly as you should.
You might believe that writing a book requires you to go through a stressful, angst-filled, drama-inducing process. But let me assure you, that's not the case. In fact, all that drama could be detrimental to your book's success.
If you've ever had the desire to write a book, you won't want to miss this episode. I'll show you how writing a book is much more straightforward than you think, the steps to take to build your body of work while enjoying the process, and a secret that will blow your mind.
As straight, cis-gender men who are deeply thoughtful, aware, and constantly working to dismantle the unhelpful systems we live in, they are a vanishing rare breed.
Israel Smith, AmarAtma Khalsa, and Pete Sibley and I have a conversation about the power dynamics in the world, why the patriarchy is just as harmful to straight, cis-gender men, and how these men are paving the way for non-toxic masculinity through their work.
Discover the story behind my podcast rebrand. I’m offering the journey of exploration that I’ve been on as it relates to my heritage, culture, physical DNA, and spirituality, and why I’m choosing to serve and love on you as your Korean mom.
If you’re also contemplating a pivot, transition, or rebrand, I hope that sharing my process helps you clarify your own thoughts about how you want to move forward in the world.
A lot of people have suspected, with good reason, that there’s a thin line between self-development communities and cults.
Some have begun questioning whether they’re in cults, or turning away from certain leaders because it started feeling cult-like.
Hear why there’s a danger of running into cultish dynamics, especially in coaching, spiritual, healing, or health-related fields, my insights on how wanting power is an unchanging part of human nature, and how to acknowledge that while being cult-immune.
I’m sharing one of the most horrifying blind spots I’ve had as a marketing coach with you this week.
This blind spot is that visibility, authenticity, and the ability to command authority are not applied the same way to all people. They are intersectional.
Marketing, selling, and anything that involves putting ourselves in public perception have never been the same for all bodies, and I want to address this in today’s episode.
In the name of Global Accessibility Awareness Day, I’m sharing some things that I’ve gotten wrong about accessibility in my business.
I realized I was operating by some assumptions about accessibility that had me oblivious about disabilities, and I’m sharing them with you in case you’re having the same thoughts.
Discover how you can truly enjoy yourself as you learn more about accessibility, and why doing so allows you to have a much greater impact over the span of your life.
It’s time to get curious about how, as stewards of humanity, we can begin aligning our businesses with nature to make the world better.
Sam Garcia is the author of Regenerative Business, a business book that is paradigm-shifting and monumental. She is the CEO of Dirty Alchemy where she helps coaches and leaders integrate reality-altering spiritual practices so they can build a sustainable business that feels light and nourishing.
In this conversation, Sam hones in on the importance of cultivating a regenerative business, and how you can begin aligning your business with principles of nature.
247. How to actually make money selling cheap offers
00:22:36
Have you ever offered something you put tons of value into, set a ridiculously low price for it believing it’s a no-brainer for people to buy, only to be unpleasantly surprised that no one seems interested?
This can be such a deflating experience.
I'm showing you how to actually make money selling cheap offers. Hear the mistakes almost everyone makes, how to avoid creating disappointing results, and my secrets to success in selling low-end offers.
A planet on fire, toxic capitalist dystopia, the ruthless commodification of your creativity, and the sheer exhaustion of survival got you down?
We’ve got on tap: 100% free + 100% outrageously useful masterclasses for life, business and activism... for those of us who are screaming into the void.
Grab the book Regenerative Business by Samantha Garcia (99 cents until Friday, May 2nd) to be admitted to the Regenerative Business masterclass on June 14th
Most entrepreneurs aren't aware of their invisible workload until it leads to burnout or giving up on their businesses entirely.
Underestimating, or worse, completely ignoring the invisible workload has taken down more businesses than I can count. It is an epidemic.
That’s why, in this episode, you’ll learn how to account for the invisible work you have on your plate and a list of questions you have to prioritize answering if you want a thriving business.
Those in the helping profession have historically been under-compensated if they’re not being shamed into offering their services for free out of the goodness of their hearts.
This week I encourage you to lovingly, peacefully, and uncompromisingly set a new standard for the value of your labor.
You’ll hear the history behind why women especially feel squidgy about setting prices that reflect the value of their work, my philosophy on ethical pricing, and how to charge in a way that feels beautiful.
250. Unscalable Business: The Mom and Pop Shop Business Model
00:28:24
How do you create a business that people would really miss if it were to go up in flames?
How do you grow a business that is also a pillar of its community and a treasure in its neighborhood?
Because those are the types of businesses that are missed.
This week, I explore the concept of a mom-and-pop-shop business approach and what makes it have such an impactful presence and be fundamentally resilient.
251. Understanding and changing prejudice and racism through the body with Luis Mojica and team
00:50:33
“Anti-racism without the body may be futile because it’s just a concept, a performance, an identity. I can claim to not be racist. I can want to not be racist. But what about my body?”
That was part of Luis Mojica’s invitation to me to join him on his podcast, Holistic Life Navigation, to discuss the power of healing prejudice, racism, and discrimination through a somatic lens.
We’re diving into how shame leads to performative allyship and fawning, and why it’s not possible or necessary to exorcise all of your unconscious biases.
But if you want to quit (or help someone else quit), there is a protocol that makes it so much easier.
This small conversation I had with Melissa will debunk common myths about addiction, shed light on what addicts truly need (spoiler alert: it's not more of the medical-rehab-industrial complex) and what it really takes to change any tenacious habit.
For more, join us on this 100% FREE class (because the world needs this information):
The Addiction Protocol
with Melissa Tiers + Simone Seol Thursday, July 13th, 7-9pm ET
Missed the live class? No problem! Grab the replay HERE
24 Jul 2023
252. What to do when you get contradictory business advice
00:07:12
Do you ever feel like the business world is full of contradicting advice?
If you’re left wondering what’s really true in business and what you should be focusing on, you’re in the right place.
It can be easy to fall into the trap of paralysis in the face of paradoxes, but what I’m offering you today will allow you to take action in your business from a place of clarity, power, and true agency.
What are the deaths that need to happen in your business right now?
In order to move forward in business, there are certain things that need to die to keep the regenerative cycle of nature going.
This week, hear everything I’ve had to let die in my business, what happens when you resist a necessary death, and why leaning into the discomfort of death is worth more than you can imagine.
254. The Barbie movie rant for women entrepreneurs
00:09:45
Just like everyone else, I rushed to the theater to see the Barbie movie when it came out. There was one monologue in particular from the movie that really illuminated something for me.
Women entrepreneurs are set up to meet impossible standards... and enough is enough.
Join me in letting the patriarchy crumble one step at a time by boycotting unrealistic standards.
Have you ever been given feedback on optimizing your business, only to find that you don’t want to do any of those things?
Ever got someone to edit your marketing copy to find it no longer sounds anything like you?
You may be at risk of expert-washing your work.
This week, discover the dangers of expert-washing your marketing, the difference between trusting your unique brilliance versus trying to fit into someone else’s mold, and how to never betray yourself in the name of expert advice.
257. The invisible person who can make or break your marketing
00:20:41
Every time you put a piece of marketing out into the world, you are intending it to be received by another human.
But something I’ve seen time and time again is that we don’t give much thought to who that person is.
The consequence? Marketing to someone random, someone who doesn’t care about your work, or even someone you actively don’t want to market to.
Discover why clarifying your invisible reader or listener will dramatically improve your marketing. Hear why not clarifying this person will likely lead you into the trap of ineffective marketing, and how to foster a relationship with your invisible people in a way that assumes trust, mutual affection, and resonance.
The next round of Integrative Change Work is starting on September 9th, 2023, and there is a brand-new exciting course inside called The 8K Challenge.
The 8K Challenge teaches you to center your uniqueness and learn skills that will enable you to help people in powerful ways.
In this bonus episode, learn more about The 8K Challenge and what you can expect. Hear exactly how it’ll transform your business, how you’ll make your investment back, and the indefinite support you’ll receive once you join.
There are certain things about business that I often hold back from sharing because I think people just don’t want to hear them.
And they usually don’t.
However, I know that actively avoiding what is true can end up hurting you even more.
The antidote is to identify and examine what is true, even if it’s uncomfortable.
This week, hear 10 of my most unpopular opinions about business, and how contemplating them for yourself might completely transform your experience of entrepreneurship right now.
What I have to share this week might be contrary to what most people want to hear about being in business, but it’s time I got my opinions off my chest in the hopes that it releases you from any beliefs that are killing your soul.
Listen in for even more unpopular opinions I have about what it means to be in business, and how considering them for yourself might change everything.
How do you know when an idea or inkling is coming from the spirit of your business?
How much of it is our busy internal chatter or old anxiety patterns?
When should you heed the messages the spirit of your business is trying to communicate to you?
Join me this week for answers to these questions, to learn how to start working with the spirit of your business, and to hear how powerful it can be to think of your business as an unseen ally.
I speak with so many clients who live in fear of being cancelled.
The truth is being cancelled isn’t a real thing.
If you are gripped by the fear of being cancelled, listen in. I’m showing you how to focus back on your integrity instead of perpetually minding other people’s opinions, why businesses are more resilient than you think, and how to exercise your voice in a way that’s free from the fear of being cancelled.
262. How social media algorithms really work with Billy Seol
00:29:05
Are you worried about social media algorithms just like everybody else? Do you wonder how to beat them?
The world of social media algorithms can feel like a puzzle you just can’t quite figure out.
That’s why this week, I’m speaking to software engineer, life coach, and algorithm expert (who also happens to be my little brother) Billy Seol, who is here to clarify what the heck we should do about it all. He's giving us the lowdown on how social media algorithms really work and the reality of what healthy business growth looks like.
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