HUNGRY. (Dan Pope)

Riding Solo on el poddy this week

Fancy riding shotgun?
Simply shove my waffle in your ears.

This week, I’ve picked 11 lessons from the 4 years of podcasting with INSANE GUESTS

I’m referring to these DAILY.

So hope they help you too.

4.5 years of value, stuffed into 45 mins.

Get ya chops round it asap

Lemme know if you like these, can do more. May do a sales one too

ON THE MENU:

1. THE SINGLE Biggest lesson from Luke Boase and Emma Heal, Lucky Saint | B Corp™

2. Giles Brook: 3 Game Changing Brand Building Laws - You don’t have a brand unless you have these.

3. David Hieatt, Hiut Denim Co: This episode for founders, is Calpol for the Soul. Why Scale Kills Magic. Banging Brand Strategy in 3 Questions

3. Julian metcalfe, Pret A Manger and itsu: The single biggest mistake he made in scaling (just avoid these)

4. James Watt, BrewDog Nassim Taleb. Barbell Strategy = AntiFragility

5. Alex M H Smith, No Bull Sh*t Strategy: The Spirituality of Strategy in 2 Easy Questions

6. Why The Smart Answer Lies in The Dumb Question

7. Rory Sutherland, Seth Godin and David Ogilvy = Why all great marketeers aren’t ACTUALLY marketeers

8. James Bailey, Waitrose & Partners CEO: “Not checking Availability is scoring an own goal”

9. Lucy Busk (Wright), Nice | B Corp™ Wine: 3 Easy Questions to Become a Sales Superstar in 42 minutes.

10. Imme Ermgassen Botivo Drinks | B corp: 4 Questions to build a brand with LITERALLY NO COMPETITION

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Honour to sit down and chinwag with Marketing Genius, James Smith.

James built a WHOPPA social following through honest, direct, empathetic marketing.

Last year, he moved into the challenger space, launching Neutonic (a nootropic blend of research-backed ingredients to help boost your productivity) with Chris Williamson and Luke Betts.

Our conversation is JAM-PACKED with GOLD.

ON THE MENU:

1. The Success Paradox: “Never stop doing the things that make you successful, as you get successful“
2. Billboard vs. iPhone Rule: The Attention Landscape is CHANGING FAST, don’t let your EGO get in the way.
3. Ted Talk vs. Tinder Confidence Rule: “Confidence in one part of your life, doesn’t equal Confidence in other parts of your life” = ACTION = way out of everything
4. Why “Negativity” is Progressive Overload for Creativity: get slightly pissed off to get creative
5. The Ugly Sibling HONEST Marketing Rule: “We have 3 flavours, and this is the worst”
6. Uber Surcharge Happiness Rule: “All Wins Feel The Same”, so celebrate every small win the same as the big win.
7. George Mack Optimism Rule: Why there’s more USA Comedians vs. UK Comedians
8. How Neutonic will SMASH PRIME to pieces: Build a Brand SEPARATE From Your Personal Brand
9. Unusual Ju Jitsu x Marketing Laws: Force Yourself into Mistakes = Uncomfortable positions = Unexpected Outrageous upsides
10. Why Sh*t British Weather Is a Super Power Creating So Many Extraordinary Individuals
11. Why Clapham Fitness Influencers are RUINING the World + Declinism
12. Nassim Taleb’s Psychological Barbell Strategy for Creativity: High Self-Doubt vs. High Self-Belief
13. Swimmers Body Illusion Fallacy: “You Don’t Pick Your Sport, Your Sport Picks you”
14. Confidence is Your Relationship with Failure NOT SUCCESS
15. Confidence comes from Competence. Competence comes from action. Action is the answer to everything.

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

============================================
🌟Espresso's are powered by our sponsor Unleashed!🌟

1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee
4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.

Click this magical link: https://hubs.la/Q023F_V90

Espresso's are powered by our sponsor Unleashed!

1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee
4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.

Click this magical link: https://hubs.la/Q023F_V90

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our sponsor Unleashed!

1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee
4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.

Click this magical link: https://hubs.la/Q023F_V90

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

============================================
🌟Espresso's are powered by our sponsor Unleashed!🌟

1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee
4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.

Click this magical link: https://hubs.la/Q023F_V90

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Full episode on youtube here - https://youtu.be/WgI81HTrOv0

Espresso's are powered by our sponsor Unleashed!

1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee
4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.

Click this magical link: https://hubs.la/Q023F_V90

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

GET YOURSELF 2 MONTHS FREE USING THIS magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/

The CRAZIEST Rory Sutherland Conversation EVER + 20 New Marketing Rules You’ve Never Heard.  Buckle up, strap up for an ADHD Orgy with the G.O.A.T.   

🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉

ON THE MENU:

1. David Oglivy’s American Express Double Your Money Back Guarantee Rule = Get rid of arseholes + show Skin in the game
2. Why are Jack Daniels Tube Posters SO LONG? Brand Depth vs Brand Awareness: Turn a 3 second poster into a 60 second poster
3. How to Apply Daniel Khaneman’s System 1 vs System 2 in Food & Drink Marketing
4. Why Long Copy is so UNDERRATED = target the “definitely converted” + keeps brand status
5. RUSH Hairdresser Bog Rule: Why Restaurants should over invest in toilets to INCREASE perceived VALUE… “too many toilets are third world backstage vs Oscars onstage”
6. Black Bear Burger + Behavioural Economics Fast Feedback: Street food is Comedy, Restaurants are Movies
7. How Oisin Rogers + The Devonshire Use Behavioural Economics “Peak End Rule”
8. Why do we have Micro Wave meals but not Air Fryer meals?
9. The Brand Halo Effect of Michelin Star Restaurants: Flagship vs. diffusion of brands…”not every part of your business needs to make money”
10. Why Jesus was The First Behavioural Economist: Parable of the Lost Sheep = Loss Aversion, Boy Who Cried Wolf = Regret minimisation
11. Rob Henderson Status Rule: “Rich peoples food looks better then it tastes, poor people food tastes better then it looks“
12. Pizza Hut Takeaway Heuristic: How Hot > How Tasty
13. McDonald’s Food is COMPLETELY PREDICTABLE = Recirculating FAME = Playing Capitalism in easy mode
14. How Rory Would Create a Polish Nando’s + Raymon Loewy’s MAYA Principe: Most Advanced. Yet Acceptable.
15. Elvis + Polio Vaccine Rule: “the selling of ideas is more important the idea, itself”
16. Psycho Physics: Why we like food with uneven texture?
17. Chipotle + Sunk Cost Fallacy: how you end up spending £14 f*cking quid at Chipotle
18. Rory Sutherland’s Anthropological Analysis of Ibiza + why he doesn’t get take drugs
19. Amazon Steel It Rule: Steal strategies off businesses ages do
20. How We Marketed Small Pox: King Vaccinated His Children = Status, Mimetic Social Copying
21. New Shoes Pain + Regret minimisation. You never forget your extravagances

🎟️🙏🎟️WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform 

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

The biggest HURDLE every challenger brand faces? The moment a founder hires a Senior executive.

Founder <> Operator tension is always bull-ragingly bombastic

Operators joining challenger brands is like a well-polished CowBoy mounting a Raged Spanish Bull

Operators must control founders rage, steer vision, channel energy, calm zeal

a Supple Art, Elusive Science so many get wrong

Honour to sit down for an Operator Masterclass with Graham xxx from Ole & Steen

HUGE!!! thanks to legends at UberEats and Sam Nicanui for setting up this conversation.

🙏WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform 

ON THE MENU:

1. Why Fish & Chip Shops Selling Chicken Nuggets it’s a route to failure. Do. One Thing Well.
2. The Operators Role = “take the sting out of a founder” + share same language as founder
3. Always Under Promise, Over Deliver when managing founders expectations
4. Why Operators “Accept there will be clashes with the founders in first 6 months”
5. Why Operators must always start with an “empty bank account of trust” when joining a challenger brand
6. A problem only exists in the absence of the right conversation
7. 40/70 Decision Making Principle: 40% Information isn’t enough, 70% Information is too much + find your sweet spot
8. Stop. Start. Continue. How To Create Consistently Great 1-2-1’s With Your Team
9. When Effectively Managing People Always Ask: What is the end goal?
10. Always Remember. Responsibility is your ability to respond.

🎟️🙏🎟️WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform 

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Honour to sit down with Tom Molnar, co-founder of GAILS's. What Tom’s built in GAIL’s is truly amazing.

You’re in for a treat

ON THE MENU:

1. Skateboarding & Slaying Monsters & Building GAIL’s: “Be in Flow” + Don’t let Big hot shot executives ruin the flow
2. Why a FOOD business MUST make FOOD decisions… “STOP adding more business to the business for the sake of business”
3. The GAIL’s No Celebration Cakes Rule: “Understand something deeply and make it better” + “Don’t change it before you know it”
4. Why GAIL’s Competitive Advantage is an INSIDE JOB.. “Don’t change the thing that made you great”
5. GAIL’s + Seth Godin’s “Circle of Us & Circle of Now”: Your Purpose Must Widen as You Scale
6. The Different Founder Mode Gears: Accept you’ll NEVER switch off, but you can switch gears: “Sleep is an active part of your life”
7. Black Belt Leadership Lesson ONE: Shut The F*ck Up and Listen. Listen first. Act Second.
8. Black Belt Leadership Lesson TWO: Creativity across the WHOLE business + “…let your team play jazz”
9. Why Brand Building is Like Water: a complex system, it never stands still, keep moving
10. Slow is Smooth, Smooth is Fast: you need speed humps to slow you down
11. How GAIL’s Charge £4.30 for a coffee: “The world has voted that it wants good coffee”
12. Why Joy is Different from Happiness. Joy Comes from Doing HARD Things. Hard Things = Fulfilment.
13. The Gail’s Algorithm for Picking Success Sites (this is GENIUS): Science is Art, Art is Science: “art is always asking questions”
14. Why It’s a SuperPower to Believe The Best Days Are Ahead of Us
15. Sausage Roll Rule Food decisions vs business decisions: How do we sell more? vs. How do we make it better?
16. One year business plans are DUMB copy, Invent: What’s this going to look like in 5 or 10 years?

==============================================
🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟
==============================================

A massive shoutout to our incredible sponsors who make HUNGRY possible:
​

​►Big Fish: (https://bigfish.co.uk/)​
►North Star: (www.northstarbc.co.uk)

🤝 Let's Connect!
►Let's link-up here ​ ( / daniel-pope  )
►Stalk me here ​ ( / _hungry.pod  )

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

You’ll NEVER learn these lessons in a marketing book

Tod is a GENIUS marketeer.

Built an enormous 7 figure business all from his iPhone 11.

Toby Inskip built an ATTENTION-GRABBING MACHINE.

Drool, scroll
Drool, scroll
Droll and scroll and drool some more

Tod injects a giddy wanderlust to the blossoming London Food World

Enter Flavour Funky Town
Tastebud Tinsel Town

Please Sir, Can I have Some More, More, More

Huge thanks to Uber Eats’, Sam Nicaudie for providing the Mountains of Munch from lip-smackingly wondrous restaurants

Focaccia Mia
Egg Slut
Smashing Plates

ON THE MENU:

1. Why “Little Marketing” beats “Big Marketing”: Brand Deals and Influencer Marketing has CHANGED and so must you

2. Steal Like An Artist: How Todd makes you hallucinate through craft and word wizardry

3. Gordon Ramsay + Fabric Nightclub & Tacos ONE RULE for Growth: Be Ferociously Consistent

4. Jay Z “I’m not a Businessman; I’m a Business, Man”. How Tod built a HUGE business off his following

5. Chips & Fish Attention Rule: Some Marketing Should Piss People Off (Happily)

6. How Tod Developed The Art of Storytelling… “get behind the scenes, find their stories”

7. How a Job In Construction Set Todd Up For Success: “There is no other way than the hard way”

8. The Loneliness of Going Solo: How Tod survived the lonely chapter of turning side hustle to full time gig

9. Gravy Down Face Rule: Todd’s Proven Formula to GRAB ATTENTION + VIRALITY: the first 3 seconds is everything

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

10.22pm. I sent the email. No idea on the response.

10.52pm the reply. Sending delicious delirium through my bones.

Eyes like wet fog lights. Chin dropped through the floor.

Alessandro Savelli from Pasta Evangelists intro’d me to a special guest.

The Contrarian Chocolatier, the Modern Day Willy Wonker.

Giles Atwell. Giles creates FRESH chocolate.

My housemate and I, like Chocolate-Chuckle Brothers, juggled chocolate across the sofa

“to me- to you - to me - to you!”

“MATE, Why did you eat the LAST ONE?? BANG OUT OF ORDER MATE… YOU CAN TAKE THE BINS OUT!! AND GET SOME MORE BIN LINERS!!”

Russel and Attwell chocolate teleports your taste buds on a Columbus quest.

Through unchartered territories, across treacherous lands, discovering The Chocolate El Dorado.

Fresh cream. Golden Honey. Complete decadence.

It’s Caaaaandy in my heeeeels tonight baby!!

Giles had a glittering international corporate career:

• Senior Director Innovation at Mondelez International
• Vice President Godiva

ON THE MENU:

1. HOW TO LEAD TEAMS THROUGH CHANGE AND UNCERTAINTY - KRAFT TAKEOVER OF CADBURY’S - "PULL OUT ALL YOUR WIRES"
2. HOW TO LEAD AND BUILD GREAT TEAMS INTERNATIONALLY - GREAT LEADERSHIP = NOTICING THE LITTLE THINGS.
3. WHY EARLY-STAGE FOUNDERS SHOULD FOCUS ON PRODUCT BEFORE BRAND = BRAND ACTUALLY FOLLOWS PRODUCT.
4. HOW TO POSITION YOUR BRAND IN GLOBAL MARKETS - BALANCE CORE MESSAGING VS. LOCAL TASTES - "LISTEN TO YOUR CULTURE”

Episode goes LIVE Monday, 8am.

Also, give us a whiff on Instagram - finally set a page up! Link in the comments below,

Other episodes below!!!

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

James Averdieck founder of GU and The Coconut Collaborative is the next guest on HUNGRY.

• In 2003, James launched GU securing listings at all major retailers and successfully sold to Noble Foods for £32.5 million.
• In 2014, James founded The Coconut Collaborative, winning listings at listings at Tesco, Waitrose, Sainsbury’s, Ocado with £20m + retail sales.

James embodies his puddings.

A charming exterior yet his core bubbles with unshakeable resilience and optimism.

*Follow on LinkedIn  and Instagram for more content.

ON THE MENU:

1. WHY CHALLENGER FOOD AND DRINK BRANDS SHOULD BE GRATEFUL FOR THE UK GROCERY

MARKET VS. OTHER MARKETS.

1. HOW TO CRACK THE EXPORT ENGIMA: THE BATTLES OF BUILDING IN U.S.A AND BETTER MARKETS TO FOCUS ON.
2. HOW TO SCALE FROM £5m RETAIL SALES TO £20m RETAIL SALES = PRICE POINT + NPD + CONSTANT IMPROVEMENT = HOUSEHOLD BRAND
3. THE PILLARS OF BUILDING GREAT BRANDS: MAKE A PROMISE AND KEEP A PROMISE.
4. YOU INHERIT THE GOOD & BAD FROM YOUR PARENTS AND WHAT TO DO ABOUT IT.

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Eyes stung like violent wasps dipped in vinegar.

Face like a dilapidated like glum high street.

Swimming in the screaming beer-fear fantods.

Thankfully, a super hero saves the day, every day.

A soft hand, dusts you off, whispers: “Keep Your Chin Up”

Creamy cuddles with a cantankerous coffee SLAP!

J’adoreee Jimmy’s Iced Coffee.

Jimmy’s are the O.G. challenger brand - unapologetically authentic with mind-bogglingly delicious products.

They’ve won listings: ASDA, M&S, Co-Op, Sainsbury’s, BP

Jim Cregan is the latest guest on HUNGRY.

ON THE MENU:

1. HOW F&B FOUNDERS CAN TRANSFORM FEAR INTO EXCITEMENT TO WIN LISTINGS - BE HUNRY YET TERRIFIED.
2. FOUNDER’S MUST STOP “THE LAZY EFFORT GAME” - IF YOU’RE LAZY AT THE BEGINNING OF THE SALES PROCESS - IT SETS THE TONE THAT YOU’LL BE LAZY AS AN ACCOUNT MANAGER - *DON’T BE LAZY
3. WHY FOUNDER’S MUST BUILD CULTURES LINCHPINNED ON "SPEAK UP, DON’T HOLD IT DOWN”
4. HOW TO SWEAT YOUR MARKETING BUDGET: BALANCE “BRAND” VS. “DRIVING RATE OF SALE” - RETURN ON EMOTIONAL INVESTMENT VS. RETURN ON INVESTMENT
5. HOW FOUNDER’S CAN STOP THE INCESSANT NEED FOR MORE, MORE, MORE - PAUSE. LOOK AROUND. BE GRATEFUL

*Follow on LinkedIn and Instagram for more content.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

WAHOOO IT’S FINALLY HERE!!

YOU’RE GUNNA LOVE THIS ONE!!

MOJU, ripped up an alienating dogmatic “health industry”, add a lashings of fun and sprinkles of personality.

• Highest £ROS in total Juice and Smoothies
• Highest £ROS in Food To Go
• No.1 brand in Functional Shots with 48% market share
• Delivering 84% Functional Shot growth
• 10 MILLION MOJU SHOTS were consumed in 2021 - that’s one shot every 3 seconds! ⚡️

Winning listings at: ASDA, Waitrose, Whole Foods Market, Planet Organic, Sainsburys,

ON THE MENU:

1. WHY FOOD AND DRINK FOUNDER’S MUST GIVE THEMSELVES “NO OPTIONALITY” - PUT A GUN TO YOUR HEAD.
2. HOW TO MANIFEST GREAT CULTURES: ALWAYS CELEBRATE THE SMALL WINS AND LINK THEM BACK TO VALUES
3. WHY FOOD AND DRINK FOUNDERS MUST CHOOSE INVESTORS WHO “LEAVE THEM TO IT” AND DON’T DISRUPT THE VISION.
4. HOW TO CREATE A CATEGORY ONE AND CREATE PRODUCT-MARKET-FIT - LOOK FOR THE SIGNALS.
5. HOW TO SELL A NACENT CONCEPT INTO GROCERY BUYERS: BRING THEM INTO THE STORY THROUGH DATA BRUSH STROKES.

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

“I’ve literally lost my identity?”

“Who on earth am I?”

“How do I come back from rock bottom?”

These thoughts ricocheted her mind like an anxious pinball in an angry blizzard.

Dominique was lost.

Recruitment career didn’t go to plan. Singing career didn’t take off.

Searching and searching and searching.

Until she found… Food, Glorious Food.

Founder of Woolfes kitchen, who make a riot of heinously-addictive, lip-smackingly gorgeous pastes and nuts.

On Monday, she WON Jamie Oliver’s Cookbook Challenge.

Dominique, is the latest guest on HUNGRY.

All of us will have an IDENTITY CRISIS.

Stuck in a job you hate? Had Kids and lost your confidence? Want to change career completely?

This episode is for YOU.

ON THE MENU:

1. HOW TO USE PREVIOUS FAILURES TO SET YOU UP FOR FUTURE SUCCESS: CONSTANTLY JOIN THE DOTS.
2. HOW TO REINVENT YOURSELF AND FORM A BROKEN IDENTITY: GET CURIOUS + WRITE A LIST OF WHAT MAKES YOU ACTUALLY HAPPEN + TAKE ACTION
3. JAMIE OLIVER CRUCIAL LEADERSHIP LESSONS: PASSION + EMPATHY = GUIDE TEAMS
4. HOW CREATIVITY IS THE CURE FOR DEPRESSION AND ANXIETY: CREATIVITY

Hope you enjoy!!

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

My sleepy inner glutton woke in wild alarm with furious wet eyes.

Mooching through carbohydrate cathedrals of pasta and sarnies and sourdough.

Blistered rust-coloured chicken, chips with a glass-shattering crisp, swimming in a swamp of glistening gravy.

Pummelled with dish after dish of dee-lish.

Tom Straker’s food is other-worldly and soul-nourishing.

MANZZ GOT THA FOOOOOOD CUZZZZ.

Tom is the latest guest on HUNGRY.

My goal?

Unpack crucial lessons from running high-octane kitchens, apply them to challenger brands.

ON THE MENU:

1. HOW TO EFFECTIVELY GIVE FEEDBACK: LEAD WITH EMPATHY - EMPLOYEES WANT TO BE “HEARD” NOT “TOLD”
2. WHY “TRAIN HARD. FIGHT EASY” IS A MANTRA BRANDS SHOULD APPLY TO BUYER OR INVESTOR MEETINGS
3. THE PARALLELS OF GREAT RESTAURANTS AND BRANDS SERVICE. SETTING. FOOD >> TONE OF VOICE. BRAND. PRODUCT.
4. WHY SOCIAL MEDIA IS KILLING OUR CURIOSITY AND INQUISITIVENESS AND WHAT TO DO ABOUT IT

EPISODE GOES LIVE MONDAY 8 AM.

OTHER EPISODES IN THE COMMENTS BELOW.

Have a banging weekend

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

At the door step, everything eased.

Mind churning like miffed butter, flecked with F*ck-me-there’s-just-too-much-on!

One of those INTENSE days.

Emails eviscerating Zen, to-do lists trampling Calm.

Instant Gratification masquerading as Instagram: scrolling your way to shameful oblivion.

Mindful Chef is more than a recipe box.

A panacea against the pummelling of putrid notifications.

Banging recipes and Build-Your-Own-Meditation-Retreat at home.

Slip into sliders and sarong (yeh, climbed MK 2013 - Milton Keynes Snow bowl)

Whack on a bit of MJ. Just Beat Ittttttt - the eggs and the work stress

Slice n’ dice your way into a Smooooth Criminal-Spring Well of Happiness.

Myles Hopper, founder of Mindful Chef is the latest guest on HUNGRY.

ON THE MENU:

1. WHY FOUNDERS MUST USE THE WORD “NO” AS PART OF A GROWTH MINDSET TO CONSTANTLY IMPROVE
2. WHY FOOD AND DRINK FOUNDER’S MUST BALANCE BIG AMBITION WITH DAILY BALANCE TO AVOID BURNOUT - “THINGS CAN ALWAYS WAIT
3. WHY FOOD AND DRINK BRANDS MUST ENCOURAGE COMMUNICATION AROUND FAILURE: MINDFUL’S FEAST OF FAILURE
4. TAKE THE PATH OF MOST RESISTANCE TO CREATE DIE HARE FANS: “GET UNDER THE SKIN OF YOUR CUSTOMERS”
5. HOW TO MAINTAIN CULTURE AND BRAND AS YOU SCALE TO 130 EMPLOYEES: VALUES + CELEBRATING SMALLS WINS +
6. GREAT LEADERSHIP = KNOWING WHEN TO BE ON AND OFF THE DANCE FLOOR

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Never been SO NERVOUS to publish a podcast.

Somedays, my mental health is a magnificent malignant feast.

Self-esteem like a feeble Pringle in a February puddle.

A seething swap of mucky self-doubt, pillaging positivity.

Nuclear explosions of imposter syndrome erupt through my noggin.

“You’re not good enough!”

“Why bother?”

“That was sh*t you scum bag””

My latest guest on HUNGRY. is Harry Turpin, a dear friend and a kind soul.

Harry is founder of The Savourists: they’ve won listings at Whole Foods Market, Planet Organic + a bevy of wholesalers.

Harry also hosts a delicious podcast, UNTOLD, exploring mental woes in founders.

If you’re struggling with mental health or anxiety or doubt, I implore you to listen.

ON THE MENU:

1. THE SUBTLE INTERVIEW PROCESS TO HIRE THE BEST TALENT - “WHO’S ORDERING THE COFFEE?”
2. CRUCIAL START UP LESSONS FROM THE WISE SAGES - MARK PALMER AND DAN BROUGHTON - CASH IS KING + STAY TOP OF MIND.
3. THE TOOL KIT TO PUSH THROUGH ANXIETY AND SELF DOUBT: MONKEY BRAIN, GRATITUDE, KINDNESS.
4. HOW TO INSPIRE YOUR SALES TEAM TO “BASH DOWN DOORS” - GET OUT THERE WITH THEM + CREATE A CULTURE CELEBRATING FAILURE
5. HOW TO TURN SELF-DOUBT AND ANXIETY INTO ROCKET FUEL TO PUSH YOU FORWARD

EPISODE GOES LIVE MONDAY 8AM.

LISTEN TO OTHER EPPY’S IN THE COMMENTS BELOW.

Have a great weekend x

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

In 2006, finally, something erupted.

Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.

Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.

A cacophony of precocious cardboard-with-a-conscience.

In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!

Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.

A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.

Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.

Rude Health made you feel beautiful and bountiful.

They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.

My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.

One of my favourite episodes to date!

ON THE MENU:

1. HOW TO BUILD GREAT LEADERSHIP TEAMS: BRAND FIT TRUMP SKILLSET EVERY. SINGLE. DAY. OF THE WEEK
2. HOW TO DRIVE ROS AT YOUR FIRST MULT ON A SHOE STRING BUDGET: ASK WHY? - SAMPLE YOURSELF (NOT AGENCIES)- WANGLE FREE PR.
3. WHY CONSTANTLY ASKING “WHY” IS THE NEXUS OF ALL GREAT CHALLENGER BRANDS
4. WHY CHALLENGER BRANDS MUST ADOPT “SERENDIPITY OVER STRATEGY” IN THE EARLY DAYS.
5. HOW TO CRACK THE EXPORT ENGIMA - RUDE HEALTH’S STRATEGY UNLOCKING HUGE LISTINGS IN PORTUGAL, NETHERLANDS AND SINGAPORE

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Stoicism is THE operating system for F&B founders to smash through struggle. 

My latest guest on HUNGRY. is  Ed Hauck, co-founder The Curators. 

Ed, like me, is fascinated with stoicism. 

The Curators curate a smorgasbord of scrumptious snacks: Jerky, Billtong, Chorizo sticks, Pork Puffs and Peanuts. 

They’ve won listings at: Waitrose, Sainsbury's, TESCO, Morrisons 

My goal with our conversation?

Make stoicism palatable for buccaneering brands. 

ON THE MENU: 

1. HOW TO CRACK THE NPD PARADOX: INNOVATE OR DIE VS. INNOVATE TOO MUCH = LOSE FOCUS 

2. FOOD AND DRINK FOUNDERS, ALWAYS REMEMBER: “YOUR FIRST IDEA WILL NEVER BE THE IDEA THAT MAKES YOU FAMOUS” 

3. WHY FOOD AND DRINK FOUNDERS MUST IMPLEMENT T “IF YOU CAN’T WIN ON SCALE, YOU MUST WIN ON TASTE”

4. WHY ALL FOUNDER’S MUST ACCEPT THE "ONLY CERTAINTY IS UNCERTAINTY” AND “WE SUFFER MORE IN IMAGINATION THAN REALITY” 

If you enjoy the episode, please leave a review and share! 

Thank you so much!! 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

WIN FREE SAUCE SHOP SCOTCH BONNET CHILLI JAM (IT'S SOOO BANGING!!)

We're running a deliciously sauuucyyyy competition for this episode - WIN Scotch Bonnet Chilli Jam - take your sarnies or BBQ to a different stratosphere!!

How?

Simples.

1. Please SHARE this pod episode on your LinkedIn or Instagram stories

2. TAG ME. LinkedIn:  Daniel Pope or Instagram: _hungry.pod

3. We'll select  a WINNER at random and send you Sauce!!

Episode below -

Plunged into delicious oblivion.

Stumbled in 50-Shades-of-squiffy.

Ripped open a bag of Doritos.

Dunked in Sauce Shop x James Cochran Scotch Bonnet Chilli Jam

Other-worldly, face-meltingly banging.

Luscious rolling waves of crimson sticky-fudgyness - then BANG!!

A cantankerous chilli whip cackles and hisses and screams.

C’est Bon.

Sauce Shop are THE connoisseurs of collabs.

Most recently with FOALS.

Holy Fire Hot Honey - Holy Fuck, Hold my beer Hunny - different gravy delish.

Salacious Sauces giving every Fat-Fingered-Fat-Face-Three-Quarter-lengths BBQ fantatic the Horn.

They’ve won listings a Whole Foods Market, Sainsbury's Morrisons

AND BUILT THEIR OWN FACTORY FROM SCRATCH.

Pam and James are kind genuine souls and they’re the latest guests on HUNGRY.

ON THE MENU:

1. HOW TO LEAD YOUR TEAMS WHEN RUNNING YOUR OWN FACTORY: “OFFICE" VS. “FACTORY" WORKERS = SHAKE UP EVENTS + RADICAL CANDOUR

2. HOW TO BUILD YOUR OWN FACTORY FOR £10’000

3. WHY YOU MUST FOLLOW YOUR CORE SOUL EVEN IF IT’S THE PATH OF MOST RESISTANCE - MAKE THE PRODUCT YOURSELF

4. THE TOOL KIT FOR INTROVERT FOUNDERS TO BECOME EXTROVERTS AND WIN LISTINGS AT SUPERMARKET. REPS. REPS. REPS.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

An electric pudding of nerves - pacing and pacing and pacing.

Foiled in ferocious imposter syndrome.

Barrages of self-doubt pinged and zinged around my nut like furious pinballs.

"My first EVER DRAGON on the poddy!??!”

“I CANNAE do this, Dan-ae?!"

Sarah Willingham's career sparkles:

- Head of International Expansion at PizzaExpress and Planet Hollywood

- Bought, built and sold the UK’s largest chain of Indian Restaurants, Bombay Bicycle Club

- 2015 - 2017: Sarah was a Dragon alongside Peter Jones, Deborah Meaden, Nick Jenkins

- Founded and floated Nightcap PLC with net sales of £15.5 million in their FIRST YEAR (The London Cocktail Club)

- Investor and chair at TONKOTSU (best ramen this side of Japan) and The Craft Gin Club

My goal?

Peel back the veneer of Sarah's conglomerate business success. 

Sarah is warm, kind, extremely balanced human being.

Apres our convo, 

Utterly bamboozled, brain bulged and bubbled with life-changing-wisdom. 

ON THE MENU:

1. WHY FOOD AND DRINK FOUNDERS WILL FIND THEIR BUSINESS MODEL BY DOING: TAKE ACTION. TAKE ACTION.

2. WHY FOOD AND DRINK FOUNDERS *MUST TAKE HOLIDAYS* - ALL YOUR BEST IDEAS COME ON WEEK THREE OF A HOLIDAY

3. WHY FOUNDERS MUST DITCH THE *CAREER PATH* AND BUILD THEIR OWN *LIFE PIE CHART*

4. WHY ASKING THE RIGHT QUESTIONS ARE THE FOUNDATIONS OF STRATEGY:

- WHAT DOES GREAT LOOK LIKE? 
- IF SOMEONE GAVE YOU A MILLION POUNDS TODAY. WHERE WOULD YOU SPEND IT? 
- DOES THIS ACTUALLY MOVE THE NEEDLE?
- DO MORE OF THE SAME. 

5. WHY FOUNDERS *SHOULDN’T RAISE* UNTIL THEY CREATED SHARE HOLDER VALUE: JUST SELL. SELL. SELL 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

If Willy Wonker chinned a few shandy’s and fornicated with Lego Land.

Their love child?

Pleesecakes.

Scrolling through their Insta, irreverent and utterly unctuous.

Cathedrals of Cheese cake, coquettish and magnificent, doused in delicious decoration.

Mind-bendingly banging.

Pleese Me, Pleese Me, Pleese Me - Teeeasee me babyyy, Til’ I lose control

My Childhood-Curiosity carouses with my Dad-Bod gluttony.

Pleeeeeese Sir, Gimme Mo’, MO

BUT.

Peel behind the pleasing veneer and meet their founder, Joe Moruzzi

Joe has thunderous-tenacity bubbling in his bones and transforms Fear from Foe to Friend.

Joe’s built a DIE-HARD community of Pleesecake fans.

- Won listings at Ocado Group, Whole Foods Market, Amazon Fresh
- Made cakes for the Queen and whole bevy of celebrities.
- Pivoted their business Cheese Cake model to create Freeze Cakes
- Been on live TV with Holly Willoughby and Phil Schofield and entered the Dragons Den.

Our conversation is for anyone wading through repugnant-gloomy puddles of self-doubt, imposter syndrome and fear.

ON THE MENU:

1. WHY FOOD AND DRINK FOUNDERS MUST SAY NO TO MAJOR SUPERMARKETS - THE OPPORTUNITY MUST BE WIN-WIN

2. HOW FOOD AND DRINK FOUNDERS CAN TURN FEAR INTO THEIR FREIND - EMBRACE THE FEAR AS EXCITEMENT

3. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH BAD DAYS TO APPRECIATE GOOD DAYS - GOOD DAYS. BAD DAYS MINDSET.

4. KEY LESSONS IN BUILDING A SOCIAL MEDIA FOLLOWING FROM JOE WICKS: GREAT CONTENT WILL ALWAYS BE FOUND + AUTHENTICITY

5. HOW TO PIVOT YOUR INITIAL PRODUCT TO FIND THE PRODUCT-MARKET-FIT PANACEA: LOOK FOR THE SIGNALS

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

HOW SEEDLIP PIONEERED THE LOW-TO-NO CATEGORY AND WON LISTINGS AT WAITROSE, M&S, OCADO AND MICHELIN STAR RESTAURANTS - BEN BRANSON  

This conversation CHANGED EVERYTHING.  

Ben taught me, NATURE IS EVERYTHING.  

Hold ya horses -  

You may think, 

I’m slipping into a pair of Tom’s, carousing through Tooting Bec, fondling Daphodiles, listening to Tame Impala (sounds banging tbf)  

It’s NOT.  

Nature and the founders journey are inextricably intertwined.  

Nature, like start ups: Pain and Chaos wield Flourishing Growth.  

Nature, like start ups: CONSTANT CHANGE, the seasons and the journey are in flux, Good, Bad and Ugly.  

Nature is where founders find thunderous creative-dynamite to blisteringly disrupt categories.  

Nature is ego-dissolving, perspective-altering - allowing founders to detach EGO from BRAND.  

Seedlip had rip-roaring flourishing success, single-handily pioneering  Low To No Category.  

• Won a Gold Medal at The Chelsea Flower Show  
• Sold 3000 Units in Selfridges in 3 weeks.  
• Won  listings at Ocado, M&S, Daylesford, Waitrose, Tesco, Whole Foods Market  
• Work with an illustrious list of Michelin Star restaurants.  

By far one of my favourite convo’s so far.  

Implore you listen to this puppy in a park or or woods or garden, let the hot sun tickle the nape of your neck.  

ON THE MENU:  

1. WHY *NATURE IS EVERYTHING* AND NATURE'S PARALLELS  WITH THE ENTREPRENEURIAL JOURNEY: PROGRESS, PAIN, CHAOS, GROWTH, FLOURISHING  

2. WHY BEING YOUR OWN WORST CRITIC IS EMPOWERING - NOTHING ANYONE SAYS ABOUT YOU/OR YOUR BRAND CAN HURT YOU  

3. WHY HIRING A CORPORATE M.D. IS DANGEROUS FOR CHALLENGER BRANDS AND WHAT TO DO ABOUT IT 

4. SEEDLIP'S HIRING PROCESS TO ATTRACT GREAT TALENT THAT ARE THE *RIGHT CULTURAL FIT* - SEEDLIPS SEVEN PSYCHO TESTING QUESTIONS  

5. THE SEEDLIP STRATEGY TO BUILD BRAND AWARENESS ON A TINY BUDGET - THE BRAND TOUCH POINT IS EVERYTHING.  

6. WHY YOU MUST LOOK *OUTSIDE* FOOD AND DRINK TO CREAT ORIGINAL IDEAS + NOTHING IS EVER TRULY ORIGINAL  

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

STOP thinking like a Challenger Brand, please.

Zipping n’ zinging through the Challenger zeitgeist is a David vs. Goliath mentality.

Post BrewDog, challenger brands act like Punk Bands.

Minor Figures took a screw-that view and forged a new path.

They act like a FUNK BAND.

Stuart Forsyth, taught me: "We play our groove and let our people come dancing”

Mind-bendingly banging products.

Weird. Lurid. Wonderful.

Avant-garde, chilled-contrarians fusing music, coffee and art.

Cult-like evangelists, venerate the brand, blotching their body with Minor Figure tattoos.

Minor Figures won listings at: Waitrose & Partners, Tesco, Morrisons, Coles Group

Our conversation unshackled my noggin from the challenger-thinking straight-jacket.

My mind grooved into new forests of curiosity like a randy Truffle Pig.

Grab yourself a strong coffee, allow your mind to meander.

ON THE MENU:

1. WHY FOOD AND DRINK FOUNDER’S MUST "BITE OFF MORE THAN THEY CAN CHEW THEN CHEW LIKE HELL"

2. WHY FOOD AND DRINK BRANDS MUST THINK LIKE “FUNK BANDS” NOT “PUNK BRANDS” - TO AUTHENTICALLY STAND OUT IN CATEGORIES

3. WHY SMASHING IT IN TWO CHANNELS IS THE PREREQUISITE BUILDING A LIFESTYLE BRAND

4. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH OBSTACLES AND CHOOSE YOUR STRUGGLE. = “I GET TO FACE THIS CHALLENGE” VS. “I HAVE TO FACE THIS CHALLENGE”

5. HOW FOOD AND DRINK FOUNDER CAN SEPARATE THEIR BUSINESS WORTH FROM THEIR SELF WORTH - “WHAT IF IT ALL ENDED TOMORROW? ”

Big thanks to Ben Vear for sorting this out.

Fully eppy goes live Monday 8am.

Cannae’ wait till then?

Other episodes in comments below.

#fmcg #podcast #challengerbrand #cpg #coffee

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

I always dreamt of this marriage.

In 2020, the first time, my Frodo-saucisson-fingers slapped the record button.

I dreamed of marrying an O.G challenger with a buccaneering brand with bigger-than-BIG dreams.

Keir Carnie, Edward Williams and Jamie Laing are THE puuurrrrfect trio.

Ed and Jamie, co-founders of Candy Kittens

Gourmet sweets tickle my inner-glutton glutton into gleeful bliss.

CK's gargantuan success: won listings at Sainsbury's’s, Waitrose & Partners, Ocado Group, Whole Foods Market.

In 2021, Jamie and Ed founded TUCK SHOP.

TUCK SHOP galvanises the next swath of rambunctious twinkle-eyed challengers.

My broski, Keir Carnie, Nuud | Plastic Free Gum, is their first brand.

Nuud are chewing up the chewing gum category.

Stripping it bare of it’s plastic-ridden-clobber, revealing the naked truths. 

Our episode is a jam-packed bag of gourmet wisdom.

WARNING: Chew Slowly 

ON THE MENU: 

1. WHY NAVITY IS A SUPER POWER: "NEVER FOLLOW LOGIC, OTHERWISE YOU’LL END UP IN THE SAME PLACE AS EVERYONE ELSE."

2. WHY EARLY STAGE BRANDS MUST BE PROFESSIONAL AND FOCUS ON THE LITTLE THINGS THAT MAKE YOU BIGGER THAN YOU ARE 

3. WHY FOOD AND DRINK BRANDS MUST REALISE THERE’S A DIFFERENCE BETWEEN A “BRAND” VS. “BUSINESS” DECISION - KATIE CLAPHAM 

4. WHAT IS A BRAND - "A BRAND IS WHAT PEOPLE SAY ABOUT YOU, WHEN YOU’RE NOT IN THE ROOM"

5. HOW TO HANDLE THE TUMULTUOUS FOUNDERS JOURNEY AND THE UPS AND DOWN - "ALWAYS ASK, SO WHAT?” 

Eppy goes love Monday 8am. 

Cannae wait til then? 

Other episodes in the comments below. 

Have a wonderful weekend!!

🤝 Let's Connect!

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Riverford, desperately needed consumers to understand their “WHY".

But How?

Enter Perry Haydn Taylor Hayden Taylor.

Perry and Riverford Organic Farmers's founder, Guy Singh-Watson escaped the brash, banal board room.

They went surfing in Devon.

Under boundless blue skies, sat on a rock, watching the rolling glittering waves.

Salty sea air greased their conversation, Perry dug deep.

Deep

Deep

Deeper

Riverford’s WHY?

"Solving Greed"

Next,

Perry and big fish, conjured Riverford’s delicious slogan “LIVE LIFE ON THE VEG”

Brands are human connections.

Your “WHY” is the bridge connecting consumer soul with your brand.

So excited to welcome back the utter legend Perry Haydn Taylor to the pod! 

Perry and big fish® are behind a bevy of brands - Gü Puds, Boden, Riverford Organic Farmers, Clipper Tea , Freddie's Flowers Dorset Cereals

Perry N’ Pope Part Deux - hope you enjoy x

ON THE MENU: 

1. WHY FOOD AND DRINK FOUNDERS MUST DREAM BIG. DIVE DEEP. SWIM FAST IN THE RELENTLESS PURSUIT OF BETTER

2. WHY FOOD AND DRINK BRANDS MUST STOP SPENDING MONEY ON CONSUMER RESEARCH REPORTS - “GET OUT OUT OF THE BOARD ROOM” 

3. HOW RIVERFORD GOT CONSUMERS TO UNDERSTAND THEIR WHY - “WHY DO YOU GET OUT OF BED?” “WHAT PROBLEM DO YOU SOLVE” - 

4. WHY BRANDS MUST PROLIFICALLY PUSH THEIR “BENEFITS” NOT “FEATURES” TO STAND OUT IN CROWDED CATEGORIES

🤝 Let's Connect!

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HANDS DOWN my favourite day of the year. 

Even tops when I got a pair of Heeleys (with green lights) for my 25th. 

Summer yawns, the sun shudders in the high blue skies like a white marble. 

Meatopia an unctuous utopia of unreal grub. 

A bacchanalian flame-soaked meteorite of food, fire and booze. 

This Little Piggy went Tobacco Docks, “Me, Eat” - stuffing my face, Notorious P.I.G. style. 

Washed down gallons of Beer, the colour of Autumn, cold like Winter, tastes like Spring. 

A Notorious B.I.G line up - Ottolenghi, Fergus Henderson, Richard Turner.

The latest guest on the pod, is Mat Kemp co-founder MEATOPIA. 

There are SO many delicious lessons in here, that you'll never find in a banal business book.

ON THE MENU: 

1. HOW TO TAKE AN NACENT CONCEPT FROM 0 - 1 - RELENTLESSLY USE YOUR NETWORK, BEG, STEEL, BORROW ADVICE FROM PEOPLE. 

2. HOW TO KEEP THE FOUNDERS MAGIC ALIVE AS YOU SCALE: DEFINE YOUR CORE VALUES + GREAT BRANDS ARE BUILT BY WHAT THEY SAY “NO" TO. 

3. WHY YOU MUST FALL IN LOVE WITH THE JOURNEY AND BE HAPPY TO BE “PISS POOR” AND “CLING ON” 

4. HOW TO ATTRACT INVESTORS/CHEFS TO YOUR BUSINESS IDEA OR DREAM - SHOW THE VALUE OF BRAND DEPTH AND THE 5 YEAR JOURNEY 

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"Rockstar Entrepreneur" is the BIGGEST load of tripe.

Instagram added a vacant veneer

A razzle-dazzle romanticism to entrepreneurship.

Fake Gnashers. Faux Gold.

“Swipe Up for my course on How I Sold 500,000 Bits-of-Coin from the Homebase car park”

"YOOO’ flying PJ” - on photoshop in their PJ’s waiting for Lasagne and Garlic bread to *bing*

People pine to be a Pearly White founder.

The issue?

Completely false expectations.

Simon Chard, described the journey as “Being chained to a speed boat, flying through a storm”

Simon is co-founder of PÄRLA and the latest guest on HUNGRY.

PARLA’S INSANE rapid success: won listings at Sainsbury's’s, Waitrose & Partners, Boots UK, Ocado Group.

Our conversation, peels back the veneer of their success, surgically digging into the hard truths.

Sleepless nights, stoicism, resilience, maniacal drive.

ON THE MENU: 

1. HOW TO WIN A SAINSBURY’S LISTING WITH NO PRIOR FMCG EXPERIENCE - KNOW YOUR MARGINS (GM1, GM2, GM3) + “WHAT DOES THE RETAILER WANT? > WHAT DO WE WANT?” 

2. HOW TO TURN YOUR INSECURITIES INTO A SUPER POWER: SAY YES TO EVERYTHING IN YOUR 20’S DEVELOP A MANIACAL OBSESSION 

3. WHY FOOD AND DRINK BRANDS MUST THINK ABOUT THE *BRAND ICON* AT HOME NOT JUST ON THE SHELF

4. HOW STOICISM REMOVES THE STRESS AND WORRY OF THE FOUNDERS JOURNEY: “A BRAVE MAN DIES ONCE, A COWARD DIES A THOUSAND TIMES” 

5. WHY KINDNESS IF THE FOUNDATION OF CONFIDENCE AND HOW TO USE IT AS A SUPER POWER

Fully eppy live Monday

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Pressure. Perfection.

Stress. Suffering.

Teamwork. Trust.

Authentic Creativity.

Delicious leadership lessons bubble in the kitchen and spill in the board room.

Leading a brigade of chefs or challenger brands are the same.

The latest guests on HUNGRY. are James Cochran and Dan Henry.

James’ career sparkles:

- Worked under Bret Graham at The Ledbury, taking it from a 1 to 2 Michelin Star * - becoming the 11th best restaurant in the world.

- Head Chef of The Harwood Arms, London’s ONLY Michelin Star pub.

- James and Dan, co-founded the restaurants 12.51 and Around The Cluck.

- Creating an INSANE Scotch Bonnet Jam product with the legends Pam Digva and James Digva - listed in 500+ Sainsbury's stores.

The biggest lesson?

The Art of Simplicity.

Humans convolute EVERYTHING, adding more and more.

BUT.

The best strategy?

SIMPLICITY.

Our conversation rifled home a quote I love: SLOW IS SMOOTH. SMOOTH IS FAST.

Slowing down allows, Simplification.

Simplicity = Speed.

ON THE MENU:

1. HOW TO FIND YOUR AUTHENTIC EDGE IN CROWDED CATEGORIES: FIND YOUR SOULS’ STORY + EMBRACE ROUGH AND READY

2. WHY GREAT PRODUCT *ALWAYS* TRUMPS SEXY PACKAGING OR PRODUCT: BE FASTIDIOUS WITH YOUR PRODUCT

3. WHY BRANDS MUST MAKE THEIR *WHY* AND PRODUCT *UNIVERSAL* - THE DANGERS OF BEING “TOO NICHE”

4. *THE* LEADERSHIPS LESSONS FROM MICHELIN STAR KITCHENS: HIGH STANDARDS + RESILIENCE + TRUST + REDUCE YOUR EGO = PERFECTION

5. THE ART OF SIMPLICITY: WHAT DEADWEIGHT CAN YOU *SUBTRACT* FROM YOUR BUSINESS OR LIFE

🤝 Let's Connect!

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What's your Everest?  

Every brand is summiting their own Everest. 

Starting a brand is HARD.  

Marching through the arduous abyss. 

Spencer Mathews is a fountain of grit, resilience and self-awareness.  

Why? 

He does HARD things regularly.  

Ice-Ultra Marathon’s across spine-shatteringly cold vistas.  

Or  

The Marathon Des Sables  a six-day, 251 km ultramarathon in screaming-frying-pan-heat. A sandstorm of strife. 

Spencer, is founder of Clean Co. winning listings at Sainsbury’s, Waitrose, Tesco, Morrisons, launching in the US.A  

Spencer with razor-sharp, icy-wit delivers a Master Class in Grit. 

One quote hasn't escaped my mind: 

"When you're FUCKED. You're ONLY 40% FUCKED” 

Now, I’m smiling through setbacks.  

ON THE MENU:

1. Why the greatest feeling is achieving something you deemed impossible: FIND THE VALUE IN SUFFERING.

2. Lessons from Nims Purja (from Netflix 14 Peaks) - “WHEN YOU THINK YOU’RE FUCKED, YOU’RE ONLY 40% FUCKED_. 

3. Lessons from Ursula Berns (former CEO Xerox, UBER board) = "WHERE YOU ARE, IS NOT WHO YOU ARE: CONSTANTLY REINVENT YOURSELF + NEVER LOOK BACKWARDS”

4. How to raise £1 million over a lunch: Wild Ludicrously Audacious Goals, Honesty, Energy + Conviction = Influence.

5. Why you *have* to be all in - you can’t have a side hustle and you must create no option for failure. 

Get in touch in the comments below or head to...

Instagram: https://www.instagram.com/_hungry.pod/
Linkedin : https://www.linkedin.com/in/daniel-pope/
Email: alwayshungrydan@gmail.com

Hungry. is the podcast for challenger food and drink brands wanting to pour gasoline on their growth #fmcg #cpg #foodanddrink

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Suffocating rain slowly screamed down just before Christmas.

Hunkered at a bus stop in Islington. Hiding.

Gorging on chocolate bars to escape gut-wrenching pain.

At the final minute, OLLY’s lost HUGE sums of funding

A signed-sealed-delivered-I’m-Yours deal...GONE.

KAPOOCH.

“Let’s sack it off” “Find another job” menaced through Olly’s mind.

But, like, all great leaders,

Sergeant Snack-a-nator came back stomping

OLLY’s won listings: Sainsbury’s, Tesco, Waitrose, Ryanair, Morrisson’s Easy Jet

Feel like quitting? This is for you.

ON THE MENU:

1. How To Deal with Losing Huge Amounts of Funding When They Pull the Whole Deal: One Step at a Time, One Step Forward

2. How To Create build a culture based on trust - "If you want your business looked after, look after the people, who look after the business"

3. How OLLY’s inspire and mobilise a team to inspire customers to Feed Your Feel Good

4. Why Brand Always wins in crowded categories - “A brand is a moat that starves off competition"

5. How OLLY’s found the Blue Oceans where no one was Swimming: Combine Two Categories - Healthy Delicious

Full episode goes live MONDAY 8AM.

Can’t wait till then? Search Hungry. on Spotify and Apple

🤝 Let's Connect!

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A Colombian Carnival glided down my gullet

Coquettishly carousing my taste buds

Dark and Zesty over ice.

Rolling-your-toes-through-sand-Blisss

Even slipped into my Havianna sandals-with-a-cheeky-strap - you ok hun?

"ALEXAAAAAAAA - Daddy’s home, put on Daddy’s fave - Texas "Inner Smile”

Caleno is bamboozingly banging.

Fiesta of Flavour sans Full-English Hangxiety

Caleno’s delicious success: won listings at Sainsbury's, Waitrose & Partners, Marks and Spencers

Caleño Drinks’s founder, Ellie Webb 💃🏽✨ Webb is the latest guest on Hungry.

ON THE MENU:

1. How to hire right, so you DONT have to fire fast - Who The A Method for Hiring: Meticulous screening process + hire on VALUES + how to ask the right questions + never skip reference checks

2. Why a Brand is an Entity and You Must Obsess with How You Show Up - “Always Go Above and Beyond”

3. The Differences between On Trade vs. Off Trade - How To Make On Trade Work - On trade = Different connection and occasion with consumer. + teach them incremental upsell

4. How To Build Resilience: Keep a Dairy of All Your Dark Days + Realise EVERYTHING will pass.

5. How To Push Through the Enormity of the Idea - Use LinkedIn to Network and Hustle. Hustle. Hustle.

🤝 Let's Connect!

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 Imagine for one, tiny iota, ickle smidge of a milli-second

WINNING a Sainsbury'sand Tesco listing *WITHOUT* even pitching.

Enter &SODA

The power of packaging.

Gorgeously-wild - plunges you into Party time tonight.

Let’s Be Havin Ya’-Liquid.

DC-10/10 flavour.

Glugg-back-Glasto. Tastes like Techno.

Barry Darnell is founder of &SODA and analogue and is the latest guest on Hungry

We wax lyrical about building brands with character.

There’s also something EXTRA EXTRA special to accompany this episode.

But, for now… Ssssshhhh

ON THE MENU:

1. Why Food and Drink Brands Must Play Hard to Get, Stop pitching - The Air Force One Rule

2. Why Food and Drink Founders must pursue Unrealistic Goals outside of the day-to-day- business for HUGE growth

3. Why product-market fit in the USA DOES NOT = Product-Market-Fit in the UK

4. Why you DON’T HAVE to build a Food and Drink brand that raises SHIT LOADS OF MONEY and sells really quickly - the power of small teams

🤝 Let's Connect!

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In 17 years, Sam didn’t interview ONE black person.

Out of 10,000's of brands in Major UK retail, only 4 are black owned.

Unconscious racism scurries through the underbelly.

Its ghoulish ghosts linger in the shadows.

Until 2020, post George Floyd.

Sam Akinluyi felt a raw-stinging, deep-throbbing laceration.

Laceration catalysed action.

Sam founded Add Psalt a non-profit helping black founders enter FMCG.

PSALT have partnered with Sainsbury's, Waitrose & Partners, Ocado Group, Tesco, Asda

Sam is the Innocent MD.

Niyi Olopade (Raising SEIS), founder of Novice Kitchen is part of the Add Psalt cohort.

Niyi creates bamboozingly-banging Balinese Jams.

ON THE MENU:

1. The Principles of Great Negotiation for Challenger Brands: Know Your Value and Story + If You, Then We + Slowly Move to Your Breakpoint + Play Hard to Get

2. How Innocent Cross the Chasm from “Challenger" to “Corporate" without Losing it’s Edge - STAY HUMAN

3. Why Nigerian Values of Hustle + High Quality Work is a Super Power

4. Why Founders Must ACCEPT that MOST Brands Won’t Become HouseHold Brands - Be Kind To Yourself

Full episode goes live Monday 8am.

Want other episodes?

See below.

#fmcg #podcast #foodanddrink #challengerbrand

🤝 Let's Connect!

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My inner critic is right little mendacious bastard

More annoying than he who wears GymShark to the pub

Or she who works in P.R. with a “side hustle”

An Interior Design Instagram page for a two-upper, two-downer… "just off” Wandsworth Common

My malignant thoughts curdle

Hot-spikes of self doubt join the party

“You’re not good enough”
“That was a pile of shit”
“DO MORE”

When the miffed-malaise seeps in

I ALWAYS return to a delicious meditation taught by Sam Wigan.

Thankfully, Sam is the latest guest on Hungry.

Sam is co-founder of BELUGA BEAN, along with Renée Elliott (founder of Planet Organic).

BELUGA BEAN help high level executives develop self-awareness working with Arianna Huffington, Thrive Global, IKEA, Coutts,

ON THE MENU:

1. Practical Meditations To Navigate BIG PITCH Nerves - You Are Not The Outcomes 

2. Spiritual Sales Lessons: Why You DON’T Need A Presentation Deck To Win More Business

3. How To Lead Teams Through Uncertain Times: Trust + Communication + Respect

4. The Tool Kit to Deal With The Internal Critic: Forgive Myself, For Judging Myself

5. How To Develop Self-Awareness: Altitude + Seeing Where Six Spheres of Wellbeing Are Out of Balance

#fmcg #pocast #challengerbrand #cpg

🤝 Let's Connect!

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This episode is a wonderful collaboration with the design wizards and complete legends Barry Darnell & Mike Johns, co-founders of Analogue

**Thank me later, download the presentation deck here. 

What ON EARTH ACTUALLY is a brand? 

I ask all guests.  

Fountains of wisdom surface  

“Brand is what people say about you when you’re not in the room" - Ed Williams & Jamie Laing, Candy Kittens 

"Brand is a personality” - Camilla Barnard, Rude Health  

“Brand is a collection of people with aligned values” - Barry Darnell, &SODA 

“Brand is an entity and how you show up” - Ellie Webb, Caleno  

How to create a brand that palpably tickles consumers souls? 

Sings and sparkles and gorgeously glows on shelf  

Leaves consumers head-over-heels-in-love 

Well,  

Good News  

The first HUNGRY NIBBLES episode with Barry Darnell & Mike Johns is NOW LIVE 

Short, snappy, specific podcast episodes.  

Barry and Mike, very kindly pulled together an accompanying deck. 

Sommelier's Suggestion:  

1. Read the deck 
2. Listen to the podcast episode  
3. Reflect on your brand 

Don’t scoff hastily. Absorb slowly. Enjoy irresponsibly
 

Still rather Hungry ?


I write extra content on LinkedIn - follow here

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3 am. Wide awake.

Even at £100 million turnover, the sleepless nights never go away.

Ed Perry founder of COOK struggles and suffers.

I bloody love COOK.

COOK coalesced through my childhood

Spag bowls, Fish Pies, Lasagne

Warm hugs in cold freezers.

Palaver of a Day - Choccy pud pud melts the stress away

Ed's built a marvellous mensch of a business:

* For the last 9 years, COOK’s featured in the top 100 Best Companies To Work For list.
* 2021 ranked as the #1 Food & Drink Company To Work For.
* + £100 million, 1600 employees, 90 stores, 900 concessions

Whisked and folded in all of COOK’s success is thick lashings of grit, graft and resilience.

ON THE MENU:

1. Why the first year’s is Meant To Be Hard - Hang in There + Show Up Everyday

2. Why you *DON’T NEED* Market Research to Create Insane Products - Have a Panel of 5 Believable People

3. Why COOK Said NO to Supermarkets and The Best Brands Define Themselves by what they say No To

4. Why you MUST have a Healthy Paranoia About Your product - Never Cut Corners to Unlock more Customers

5. Why Pricing is an Art Not a Science - Customers Don’t Shop with an Excel Spread Sheet

🤝 Let's Connect!

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Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. 

Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too.

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes. 
• Quickly sort out transfers orders  
• Track store availability to ensure you’re not losing sales/leaving money on the table.  

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water

GET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% 

Click this link and thank me later 

MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. 

Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys.

Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive.

 
Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.

Looking to build out your team?  Or just want a chinwag.

Deeply implore you to reach out to Billy or Paul

Still rather Hungry ?

I write extra content on LinkedIn - follow here 

Feeling cute, might delete? Follow us on Insta, hun  

OUR EPISODE:  

LoveRaw®

Scrumptiously-succinct

Two words, so perfectly encapsulates the Founders journey. 

LOVE: big wins, happy times, connection, ecstasy. 

RAW: pain, suffering, stress, sacrifice, self doubt

Founders meander between Love & Raw, Good & Bad, Light & Dark, Happiness & Stress. 

Rimi Thapar lost her Father, the Raw pain catalysed a Love of vegan products. 

Manav Thapar had a £250,000 order cancelled one minute, the next HUGE Tesco listing.

After 9 years of graft, pivoting, chopping-changing -

LoveRaw® won listings at Tesco, Asda, Waitrose & Partners, WHSmith

ON THE MENU: 

* Why the best brands define themselves by what they say NO to - SET ANTI GOALS

* Mentorship Lessons from Grenade founder: HUGE difference between "brand building" vs. "product selling"

* Why the best brands DON'T FOLLOW LOGIC: Rimi and Manav's best decision came from their gut

*Why doing the UNREALI

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3 weeks.
No sleep.
Thudding showers of screaming panic.

For years Josh felt a miffed malaise.
Finally.
He escaped The City and bosom of bulging bonuses

Followed his calling.
His dream.
Founded MoMo Kombucha.

Suddenly.
Puddles of panic.

A 3 week panic attack.
Josh felt separate from reality.

There’s a dark shadow to being a founder that NO ONE talks about.

Struggling right now?
This episode is for YOU.

Thrilled to welcome my dear friend Josh Puddle founder of MOMO Kombucha

MoMo is BANGING

MoMo built their own factory, won listings at Whole Foods Market,
@Planet Organic, Selfridges, Ocado Group

ON THE MENU:

1. Why MoMo took the Path of Most Resistance to Build their Own Factory: The Hard Lessons Building Your Own Factory

2. Life Lessons from Renee Elliot, founder Planet Organic - To Stop Judging Yourself, Stop Judging Other People

3. Why You Must See Your Brand on a “30 Year Timeline” - Play The Long Game + Avoid Willy Nilly Trends

4. How Josh Overcame a 3 Week Lasting Crippling Panic Attack where he felt “‘Separate from Reality”

5. Does the Kombucha Category have the legs to work in Grocery or will it perpetually stay in a premium niche

Feeling frivolous on a FriYAY?
Want your Friday Drinks to taste 10 x better?

Some say, magic happens, when you press that Subscribe button
Go on Dare Ya ;)


Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click

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Setting goals is SO HARD.

How many goals is the right amount?
How do I stick to them?
How do I track them?
I don’t even know what I want to do, so how can I set goals?

This raucous rigmarole percolates my mind - a washing machine of confusion.

But,

If Dreams give Life, Goals give Purpose.

Goals are vital.

This year’s final episode of Hungry is with the wonderful Sam Wigan, Life Coach, co-founder of Beluga Bean with Planet Organic Ltd founder Renée Elliott

A Master Class in goal setting for Founders, Employees and Teams.

Oh! Fancy making my week?

Spreading the Christmas joy? Feeling warm, fuzzy and wholesome?

If you enjoy the podcast, please, please subscribe, follow, leave a review, tell friend.

Really means the world to me!

Downloads Sam's Step by Step Guide here:

ON THE MENU: 

1. Why Humans Need Goals and the Neuroscience Behind It – Where you focus is where you go. 

2. Why TOO many Goals Is Dangerous - Less Is Always More, Pick Three Horizons 

3. The Difference between OUTCOME vs. PROCESS goals - How To Get The Two To Tango

4. Why you need a HEART STATEMENT: ‘’Being’’ as You’re ‘’Doing’’ 

5. Write a Letter To Yourself for December 24th 2023 and Visualize Ideal Scene on a Monthly Basis

Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. 

Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too.

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes. 
• Quickly sort out transfers orders  
• Track store availability to ensure you’re not losing sales/leaving money on the table.  

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water

GET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% 

Click this link and thank me later 

MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. 

Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys.

Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive.

Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.

Deeply implore you to reach out to Billy or Paul

Still rather Hungry ?

I write extra content on LinkedIn - follow here 

Feeling cute, might delete?

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 “How do you ACTUALLY win a listing at Waitrose?”
“Why do brands get DELISTED?”

“Can challenger brands STILL EXIST in a cost of living crisis?”
“What should we ACTUALLY include a buyers deck?”

Thrilled to welcome James Bailey, CEO of Waitrose as the latest guest.

James’s career sparkles

🥑 Buying Director at Sainsbury's’s, originated @Future Brands strategy, guided Year 1 execution, lead a team of 150.

🥑 Executive Director at Waitrose & Partners - responsible for the #1 premium grocery retailer in the UK, responsible for £7bn+ turnover, 50k+ Partners, 300+ stores, £1bn+ e-comm business

🥑 Non Executive Director at OGGS®, @HUNWine, Localz

ON THE MENU

1. Why Food and Drink Brands must Appeal to the Buyers HEART not HEAD in Early Conversations.

2. How Waitrose Compete with Aldi, Lidl, Sainsbury’s, M&S - Grocery is 80% cut and paste. But 20% makes ALL the difference, Relentlessly pursue your unique differences.

3. Why James Lives by the Mantra “Better to Die on Your Feet Than Live on Your Knees”

4. Why Founders must STOP being a “Founder” when Negotiating with Buyers - Put Your “Business Cap” On and Be Ruthless

5. Why Food and Drink Brands must Learn that Not Checking Availability is like Scoring an Own Goal

6. The Future of Retail in Five Years: Why Technology will take a Back Seat and People Will Buy More Expensive Food



Extra Hungry? Subscribe to our Newsletter Hungry Friday Feast"... coming soon


Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.


GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click this link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Subscribe to Hungry Friday Feast News Letter for Cold Email Tricks and Tips -

A very-very tall man walks into a bar.

He's selling Alcohol Free Beer.

Barman: “You crazy mate, this is a battle cruiser, a la boozer”

That very-very tall man is my friend, Aaron Duffett

2023 Low to No is all the rage.

2019 - it was nascent, unknown, weird like selling Air Con to Eskimo

After a career at The HEINEKEN Company Diageo Camden Town Brewery

Duff is On Trade Director at Lucky Saint | B Corp™

Duff’s spear headed Lucky Saint’s Growth. His team won listings: Fuller's Brewery, Twickenham Stadium, Soho House & Co, Mitchells & Butlers PLC
and 65 Michelin Star Restaurants

ON THE MENU:

1. How Lucky Saint Sell Incrementality to the On Trade - The Power of the Non-Drinker and it’s Ripple Effect

2. How To Unlock The Chains: Indies >Multi-Regional Groups > National Retail Group - “All are Worth their Weight in Gold”

3. Why Lucky Saint Look Up To Guinness - You’re Only as Good As Your Last Serve

4. Why Food and Drink Brands Must Adopt the 1.9.90 Strategy to SMASH On Trade

Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Grenade Came. Saw. Conquered.

Grenade are THE O.G. quintessential challenger brand.

Juliet Barratt and Al Barratt quintessential challenger founders.

Grenade won listings at Waitrose & Partners, Sainsbury's, WHSmith Marks and Spencer, Tesco Morrisons and many, many more

In 2021, they sold to Mondelēz International for £200 million.

Thrilled to Welcome Jules as the latest guest on Hungry.


🍊ON THE MENU:

1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT

2. The Raising Money Watch Outs: you're going to MARRY then DIVORCE your investors, so think about the DIVORCE first

3. The Dangers of selling to private equity: slows you down, makes you question your gut decision making

4. Why you must set your stool early and be unapologetically authentic

5. Why food and drink founders forget how much they've done to get to the bottom of the mountain - be kind to yourself

 Do yourself a favour, subscribe to the Hungry Friday Feast News Letter for Cold Email Tricks and Tips 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Imagine a Party where Brand, Marketing, Sales, Storytelling all got very drunk

They danced all night long (allll nigghht)

Here comes the hotsteppaa (murderaaa)

This Party is collaborating with Michelin Star Chefs.

A raucous rave, banging bacchanalia where Brand, Marketing, Storytelling and Sales collide.

How?

- Michelin Chef Collaborations = Authority.
- Branded on Menu = Social Proof + Speak to Shopper Out of Home
- Working with Great Chefs = Recipe Inspiration Ideas = Ammo to drive Inspo/Occassion/Usage in Retail
- Great Restaurants = Great Storytelling = Great Stories spread like wildfire

BUT.

Working with Michelin Star Chef’s is HARD.

Deeeee-bladdy-lighted to welcome to Wilf Marriott aka Wilfy Wonker to the podcast.

At Islands Chocolate we work with Ottolenghi Ltd, GAIL's Bakery, Tom Kerridge

ON THE MENU:

1. Why Your Pitch To Chefs Must Be Like The Trailer to The Movie - You Have Way Less Time Than Retail

2. Sell The Sizzle, Not The Bacon: Why You Must Push “BENEFITS” vs. “FEATURES”: People BUY with Emotion NOT Logic

3. How Islands Overcome Price Objections despite being 4X Higher Than Competitors - Reframe the Question -

4. How To Get Branded On The Menu = Counter Signalling + Social Proof + Give, Give, Give

5. How To Deliver Michelin Star Account Management - Its Art. Be Ready To Drop EVERYTHING, ANYTIME, ANY PLACE

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click th

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?
Do yourself a favour and sign up here

My whole view of entrepreneurship CHANGED

We entered unchartered, uncluttered waters I’d never explored

I learnt you can be hyper-driven and super-chilled simultaneously.

It made me reeeelaxxxxx

Slooooowww down

Enjoy it more

Have fun.

Yes, Flat Whites, Creamy cups of molten dynamite are flung out of every coffee shop now.

And yes, Avocado on Toast is totally ubiquitous.

But who bought them to British soils?

CARAVAN.

A trio of kind, warm, affable, fun, hardworking New Zealanders

DELIGHTED to welcome Laura-Harper Hinton and Chris Ammerman  co-founders of CARAVAN to the podcast.



Caravan changed Coffee, they made Coffee culture.   

ON THE MENU:

1. Why Founders must embrace  the mantra “Constant Gentle Pressure”

2. Why you DON’T HAVE to SCALE FAST - grow sloooowwww in your most organic way

3. How to not get “Bored of Your Own Brand” as you scale - keep the magic alive by working with epic, fun people

4. How to be Original: all great artists steal + constantly be the Magpie

5. Why Great leadership =  Balance of Empathy + Strength + Don’t Be a Dick and pack the boxes.

6. Why the key to successful restaurants (and brands) is ENERGY.


Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Rory Sutherland has SO many delicious aphorisms like:

“…Hipsters Raise the Ceiling and Chains Raise the Floor”

“....The opposite of a good idea is a good idea"

Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair Ogilvy

Our conversation was a riot of fun, a roller coaster adventure

ON THE MENU:

1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea

2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better

3. John Cleese Lessons on Creativity: If You Seek Efficiency, you Lose Creativity

4. Why We NEED Hipsters: Hipsters Raise the Ceiling and Chains Raise the Floor

5. How the Soviet Union and Revolting Jumpers explain the Value of Branding (easier in the negative)

6. Why Creativity is REWRITING the question: At School You can’t Rewrite the Question, but in Business You Can

Ready for your favourite email of the week?
Cut the mustard for full-fat content? 
Subscribe to our Hungry Friday Feast Newsletter

👌

==============================================
🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟
=============================================

 ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs!

►North Star: (www.northstarbc.co.uk)
  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

A true David vs. Goliath story… buckle up, strap in, pour yourself a brew, grab a hobnob or two

For yeeeeeeears,

Food delivery was hogged by two silver-back Gorilla-Goliaths

Big hairy beasts

Uber EATS and Deliveroo

Until 2020

When rapturous sparkle-eyed challenger charged in

With even bigger-hairy audacious goals

Deliveroo-ing a UBER heavy blow to their ankles

Enter Foodstuff

*THE* challenger brand delivery app:

- Pedals Not Petrol, deliveries are 100% Emission Free
- EXCLUSIVELY for Indies operating in Cambridge, Manchester, Bristol, Edinburgh
- Recently raised £1.1MM and appointed hospitality legend, Charlie McVeigh, who sold Draft House to BrewDog as Chairman.

Sooo thrilled to welcome Foodstuff founder Toby Savill to the podcast.

ON THE MENU

1. Why You Must Prove Product Market Fit for a LONG Time before investing in Tech.

2. Why You Don’t Have to Reinvent The Wheel: Reframe the Question = New Perspective = New Ideas = Swim Where No One Else Is Swimming

3. How to Build Traction in the Early Days: ****Do Things That Don't Scale + Slowly Leverage Communities + Double Down on Surprising Successes

4. How to Compete with Deliveroo: 7 Years ahead with Billions in the Bank - BRAND> TECH. Go for the Ankles NOT the Heart - a la David Gluckman

5. Why a Brand inhabits 1 % of your brain - 1 Hook, 1 Message, Be Known for ONE Thing + Make Consumers Feel Special

Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

I was lost and confused and ain’t-gettin’-no-satisfaction

My noggin’ a pavlova of palaver

Soul craved a big pudding of deep-melting green and bright-bouncing yellow countryside

Voluptuous blue skies, stress-incinerating views and salty kisses of
sea air

And, of course, mighty Avalanches of Food-Glorious-Food

Padstow, Cornwall 2022.

At Paul Ainsworth at Number 6 - I devoured a wondrous experience.

Witnessing the soul-in-the-game dedication to craft.
The hell-bent obsession
Fastidious attention to detail

Changed my life.
I went ALL IN on the podcast.

So THRILLED to welcome the true gent and delicious storyteller, Paul Ainsworth to Hungry.

Paul’s career started at the prodigious Royal Hospital Road under Gordon Ramsay.

Paul’s built a restaurant empire in Cornwall No.6 Padstow (Michelin Star), The Mariners, Cafe Rojano, Padstow Townhouse, Cici’s Cocktail Bar

Host of the Knifes Forks Tunes podcast: Tom Kerridge, Alan
‘Seapa’ Mustafa, Jamie Cullum

A regular veteran judge on The Great British Menu.

ON THE MENU:

1. How to build an INSANE culture of “Professional Fun” and “Make It Happen, Make It Happen, Together”

2. How to get over losing great talent “Enjoy being in the shit, the ship will always keep moving forward”.

3. Why Michelin star hospitality is the delicious dance of “Art” and “Magic”

4. Gordon Ramsay’s Method to smash through Imposter Syndrome: “Why Not, You?”

5. Leadership Lessons from Gary Rhodes, Gordon Ramsay and Marcus Wareing: Discipline + Never Give In + One Foot In Front of the Other

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Subscribe to the Hungry Newsletter for more Challenger Sales Tips and Tricks (coming soon)

Maybe THE most important podcast I’ve EVER recorded.

Getting ON shelf is EASY.

Getting OFF shelf is HARD

The work really starts getting your brand in peoples hands, homes and habits.

🍯 Struggling to win a listing?

🍯 Shoddy Rate of Sale on the verge of being delisted?

🍯 How to ACTUALLY manager availability without pissing off your buyer?

🍯 How to negotiate Joint Business Plan’s with buyers?

THIS IS FOR YOU.

Dee-lighted to Welcome back the wise and pithy, Chris Dee to the podcast.

Chris was the former CEO of Booths and Director of Food and Home at Harrods.

NED at worlds best pb ManiLife, Get More Vits, Lucy's Dressing,

🍯 THE 9 PRINCIPLES OF THE GROCERY (get these tattooed on you!)

1. The Ingredients for Incrementality: new shopper + value vs. volume

2. Ego is The Enemy: Why too much distribution is dangerous + get permission to fail

3. Make Your Buyer Famous: what are their KPI’s

4. Escape The Brand Bubble: LinkedIn vs. Reality

5. The Art and Science of Pricing and Promotions: reframe price laddering and off shelf

6. Don’t Score an Own Goal: availability dangers and communicating at all levels

7. Negotiation is Not a Game: align your behaviours with talk

8. Sequentially Build Your Brand: build distribution DENSITY

9. Break Category Rules Steal Clothes from other categories

Full episode goes live Monday 8am.

Some say, good things come to those who slap the subscribe button

If you have 0.2 seconds, I’d be so grateful

G’wan ya’s kna’s ya’s wan’s ta’s

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Download BOWIMI's Top Sales Tips and Tricks Course
 
https://share.hsforms.com/1MYRWIkOjQwGK8jZLfUM-rA3imh

If Brand is frontman, Marketing: guitar and Operations: bass

Field sales is the Drummer

The pulse, heart beat

Momentum-thumper, good mood-pumper

Field sales builds hustle and graft.

J’Adore the Road Runners, Street Stompers, Pavement Pounders

But field sales is toil, hard-graft, rejection.

Get it right and you're brand will be flying, turn-up unprepared and you'll be down a path of soul-crushing failure.

Delighted to welcome my great friend, Dom Bowcock

Dom is founder of Bowimi.

BOWIMI - they’re a sponsor of the podcast too.

BOWIMI work with THE fastest growing challenger brands, helping them scale.

OLLY’s, NICE, Lucky Saint, Moju, Minor Figures, Double Dutch, KIND

This is a very special episode.

Dom kindly reached out to BOWIMI brands asking their ONE Salient piece of field sales wisdom.

We collected their learning, stuffed them into a delicious podcast.

ON THE MENU:

1. The simple trick is UNLOCK indie listings by reducing RISK and BUILDING TRUST with shop owners

2. Why the Greasy Cog ALWAYS gets the Oil - You’re not that important, so always follow up - how to patiently persist

3. The Power of Planning: fail to prepare, prepare to fail

4. How Lucky Saint use Data to Drive to unlock more sales growth during the World Cup

Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 Bankrupt. Suicidal. Running

Running from the worms and snakes and spiders crawling his mind.

Running somewhere, nowhere, anywhere

William Chase had lost EVERYTHING.

Will escaped to Australia

Returning to Blighty, a tenacious Builder.

Tyrell's - won listings at Waitrose & Partners Selfridges Harvey Nichols Tesco Morrisons, Harrods

Tyrells sold for £50 million in 2008.

In 2008, Will founded @Chase Distillery, another successful exit to Diageo in 2021.

Now Will’s into Wellness, founder of Willy’s Apple Cider Vinegar and Kombucha.

Full episode goes live Monday

ON THE MENU

1. Why Food and Drink Founders: Don't be a romantic “founder” be a cold blooded “builder”

2. How to STOP great talent leaving your business without giving them more money. Culture. Be first in, last out.

3. What it feels like when £50 mill drops in your bank account: “It’s Not Until You're in the Winners Enclosure, You Realise All The Fun is In The Race”

4. Why a brand is a “Friend” and must speak like a “Friend” to find the moments of Magic

5. Why Nature is The Escape, Let Nature Fill your Mind With Freedom

6. Everything you do. Do it properly + If you're in a hole stop digging

7. Why Tyrells NEVER promoted: Don't sell 5ers for 4 quid Grow by DESIRE. Not by DISCOUNT.

Every top food and drink founder reads our Newsletter - why wouldn't you?

Email me alwayshungrydan@gmail.com if you need a sounding board and finding/building teams xx

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Bob Dylan has a quote I love

“I was like NO ONE ELSE”

Bold Bean Co remind me of Bob Dylan.

Bold Bean Co. are like *NO ONE ELSE*

Different how they approach buyers and drive Rate of Sale

Different in how they prioritise MEDIA and CONTENT

Different in how they hire and build an incredible culture.

Most brands don’t win a Waitrose listing in their first year.

So why Bold Bean Co. do?

And how?

So thrilled to welcome my great friend and fellow Enthusiast, Amelia Christie-Miller on to the podcast.

Bold Bean Co. are making us “obsessed with beans by giving us the best of beans”

ON THE MENU:

1. Why being a founder is like being in a Toxic-Relationship - fall in love with the pain

2. Pick your priority: How to use CONTENT to drive Rate of Sale?

3. Why Founders need Two Hats: Coal-Face-Problem-solver vs. Zoomed-Out-Path

4. How brands can develop Authentic Audacity - “just stop trying” “be YOU”

5. Why Brands need both Product-Market-Fit AND Buyer-Brand Fit = LIFT OFF


 Every top food and drink founder reads our Newsletter - why wouldn't you?


Email me alwayshungrydan@gmail.com if you need a sounding board and finding/building teams xx

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

He grew up in an Orphanage.

Dad died at 6.

Mum at 11.

He transformed Pain into Beauty and suffering into Safety.

Living by the mantra “Whatever You Want”


In a sun-drenched attic, high above the hubbub of Covent Garden

Surrounded by the cantankerous cuddles of clattering knifes, forks and conversation

I met Greg Marchand.

Greg is a wildly successful restauranteur, founder of “Frenchie”

🇫🇷 Frenchie Rue Du Nil (Michelin Star)

🇫🇷 Frenchie Verbier

🇫🇷 Frenchie Food To Go

🇫🇷 Frenchie Bar Au Vino

🇫🇷 Frencihe Covent Garden

🇫🇷 Frenchie Pigalle

🇫🇷 Frencihe Caviste

🇫🇷 Frenchie Biartizz (coming soon)

ON THE MENU:

1. “Whatever You Want”: Why founders must learn to Survive the Wild

2. Why pain and suffering is a great driver - but at some point you must learn to fucking relax

3. Jamie Oliver & Nick Jones Leadership Lessons: Energy + Emotional Connection builds loyal teams

4. Hug The Cleaner: Why Great leadership is when NO ONE IS LOOKING.

4. Be the DNA Keeper: Why the Founder’s job is to feed the machine, employees feed the founder

5. The 51% Rule + The Eyes Never Lie: Danny Meyer’s Principle for Hiring Great, Loyal Talent.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Gut-health-pioneer & Industry Guru

Jon Walsh & Dr. Megan Rossi

Opposites attract,  1+1 = 3.

Had a good gut feelin’ about this one. 

BOY OH BOY - it was UNREAL 

Bio & Me have won listings at Sainsbury’s, Tesco, CoOp, Ocado, Sainsbury’s, Sainsbury’s. 

ON THE MENU:

1. Why just because you WIN more listings doesn't mean you should HIRE more resource 

2. The Dangers of CPG (Creator Packaged Goods) - just because you’ve a big following doesn’t mean it’s easy 

3. Bio & Me’s Secrets to driving rate of sale on a shoe string budget 

4. The secrets to driving rate of sale on a shoe string drive rate of sale on a shoestring budget

5. Megan's Art of Taking Calculated Risks: leave it a week + sleep on it + use iPhone notes

6. Why 1 + 1 = 3 - the science of building successful co-founder partnerships

7. How to stop being nervous, what to eat before BIG pitches and presentations

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Ed Perry, founder of COOK. 

Like what you're hearing? Hungry Listen to the full episode here 

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

One man and his merry band of brand enthusiasts is behind all these brands.

Perry Haydn Taylor 💚 Haydn Taylor and bigfish. Dream Big. Dive Deep. Swim Fast.

The creative dynamite, unleashing explosive, wild-fire-spreading growth for buccaneering brands.

Buckle up. Strap in. A wild adventure awaits you.

Thrilled to Welcome back my friend, Perry for a Part Three.

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

How many of these brands are in your life?

🥔 Tyrells

🥥 The Coconut Collaborative

🎂 GU

🥛 Yeo Valley

🥘 Charlie Bigham

🥕 Freddies Flowers

🍾 SipSmith

 Clipper Tea

🍖 Dorset Cereals

🍔 Maldon Sea Salts

🍪 Biscuiteers

🧈 Roddas Cream

🍞 St. Pierre Bakery

🥒 Belvoir

🍌 Riverford Organic

🍝 RANA

ON THE MENU:

1. How to Challenger founders can use Chat GPT to escape competition.

2. The Dangers of Measure-bation - when you’re not agile, you’re fragile

3. Why Institutional Memory is a curse - founders must foster a Naive Intelligence, Stay Dumb and Foolish as you get wiser

4. Today ask yourself: am I blindly going to accept what I've been told: why why why?

5. How to build teams that build house hold brands: Visionaries (trail blazers) why? >

Settlers and shapers (executioners) how? > Town planners (do)

6. The Pillars of Brand: Attention > Interest > Desire > Actions

7. Why the Trend is your Friend, rely on early adopters and turn them into evangelists

👌 

Enjoy your morning espresso and enjoy wisdom from Amelia Christie Miller, Bold Bean Co.

Like what you're hearing? Hungry Listen to the full episode here 

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection 

Like what you're hearing? Hungry Listen to the full episode here  

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Ed Perry, founder of COOK. 

Like what you're hearing? Hungry Listen to the full episode here 

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection 

Like what you're hearing? Hungry Listen to the full episode here  

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Amelia Christie Miller, Bold Bean Co.

Like what you're hearing? Hungry Listen to the full episode here 

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Enjoy your morning espresso and enjoy wisdom from Paul Ainsworth, Ainsworth Collection 

Like what you're hearing? Hungry Listen to the full episode here  

Oh and btw!! Every top and food and drink founder reads our news letter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Tommy Banks was on course to cricket-stardom.

Until a debilitating disease struck him down.

Hospitalised. Bed ridden for 2 years. His adolescence eviscerated.

In the hospital bed he piously inhaled cook books. Tommy course corrected.

He came out swinging with hell-bent drive.

🥦 The youngest chef in the UK to win a Michelin Star.

🥦 Great British Menu Winner in 2016 and 2017.

🥦 Owner of 2 Michelin Star restaurants, Roots, York and The Black Swan, Oldstead.

🥦 Owner of pub The Abbey Inn.

🥦 Owner of Made in Olstead delivery boxes

🥦 Founder of Banks Brothers Canned Wine.

SO LOVED this conversation.

A total Master Class in empathetic leadership.

When your back is against the wall, always come out swinging.

ON THE MENU:

1. Why Perfection is a curse for founders: set ridiculously high standards but move quickly

2. Why competition is for LOSERS - be a forager - create unique IP - protect it at all costs

3. How to build a culture WITHOUT ego: the difference between self-respect and ego

4. How to create systems that facilitate magic, you need a frightening amount of detail behind the scenes

5. The Principles of Great Leadership: Inspiration + Empathy = (Self) Discipline

6. The Effect of being Idle is to Spiral” (downwards)


Mackenzie Jones - the FMCG recruitment specialists.

There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.

Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.

GS1 UK

You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.

www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.

• Save time, planning out your sales routes.
• Quickly sort out transfers orders
• Track store availability to ensure you’re not losing sales/leaving money on the table.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Absolutely THRILLED to welcome the strategy sensei, polymath and proper good bloke, Alex Smith on the poddy

Alex knows everything and anything about strategy, building brands like MOJU, The Collective and EAT NATURAL

You're in for a treat.

ON THE MENU:

1. Why challenger food and drink brands must CREATE, not ANSWER the need to escape competition
2. Why your brand must generate the pull to open up the dormant market - lessons from OATLY
3. Why strategy must follow traction, serendipity> strategy, X tends to land on Y
4. How to build contrarian values and anti-goals to find your UNIQUE VALUE and unlock the slipstream
5. Why food and drink founders must codify their unique value values and for longevity - execute with audacity
6. Why brands must watch out brands can escape "blanding" - the market doesn't reward the best,

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 Maybe I am wrong.

For yonks I’ve been waxing ad nause about

Narrow and Deep.
Focus.

Do less, better.
Be a Meaningful specific.

It’s what every wonderful guest on the poddy teaches me.

TRIP ripped up the rule book.
Definition of outlier.

TRIP is for everyone and anyone, anywhere, anytime and everywhere.

TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.

All charged with a beautiful mission: Be Kind to your Mind.

Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & Co

Olivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.

ON THE MENU:


1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.

2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”

3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.

4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.

5. How TRIP raised £10 million quid – do you really need presentation a deck?

6. Why founders must actually seek and embrace stress it’s a gateway forward.

Full conversation goes live on Monday 8am.

Fancy being kind? Feeling warm inside on a Friday.

You’d really make my weekend. I’d be SO SO grateful if you’d please tickle my subscribe button – he’d be a very happy bunny.

Other episodes in comments below x 


Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk Hungry on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The lessons:

Stuart Forsyth - Bite off more than you can chew, chew like hell 

Paul Ainsworth - Never Given In, Make It Happen 

Jim Cregan - fear is excitement. 

Jamie Laing - just show up. 

Camilla Barnard - Serendipity> Strategy 

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Sometimes brands become a bland-wishy-washy-meh-ness.

Sometimes the £5 million RSV mark is dangerous. Scale often kills magic.

Process and experience and meetings-about-meetings-about-meetings seep in and piss over the Bonfire of Magic.

Candy Kittens didn’t let that happen.

CK kept the sparkle in their eye. The fire burning. Roaring.

Yes, they’ve won listings at Sainsbury's, Waitrose & Partners, Tesco, Asda, Morisson’s - a full shebang of distribution.

BUT.

Candy Kittens still THINK and FEEL and ACT like a small, scrappy- challenger.

Edward Williams is the bulwark of bold thinking

And he’s the latest guest on hungry.

Our convo zoomed into unchartered waters, unearthing unreal learnings.

You’re in for a sweet treat.

ON THE MENU:

1.Why single mindedness is the HARDER route BUT, FASTER route – Do. One. Thing. Well.

2.Why Challenger brands must sack off longtail SKUs to drive penetration of the core range

3.Why Challenger brands must build a culture that doesn’t allow dogmatic, experience in – Stay Dumb. Stay Foolish.

4.Why NPD is a marketing and purpose play to drive ROS of core – the story of SHOX

5.Why founders must realise they get bored of ideas before others even latch on

6.How Candy Kittens stand firm on price and don’t join the HARIBO pound party

7.The Harsh reality of price increases: yes buyers and brands give a monkeys. But does the consumer ACTUALLY?

8.Why your goal as a founder is to feed the culture by constantly reframing – Pain. Setbacks. Obstacles. Challenges.


 Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

The most mind-blowing conversation I’ve EVER had on challenger leadership.

Julian Metcalfe is contrarian, formidable. A lucid single-mindedness married with a howling grit.

The unique ability to find simplicity in complexity - “complexity is easy, simplicity is hard”

Pret a Manger and ITSU combined are worth over £3 billion.

• Pret a Manger one of the biggest food and drink brands of all time, opened sites in New York, Hong Kong and successfully sold in 2018.
• ITSU are at 74 sites solving the obesity pandemic providing healthy, affordable, delicious food.
• ITSU grocery are disrupting categories with ground breaking affordable, delicious meals

Total honour to interview Julian.

ON THE MENU:

1. Why challenger food and drink founders must BE BRAVE and swim upstream, when everyone’s swimming downstream
2. The principles of empathetic leadership: listening + imagination = look at problems differently
3. Why complexity is much easier than simplicity - Do less, but do it beautifully = grow faster
4. Why you must never ever, ever doubt what you can do as a human being - you’re capable of so much more than you think
5. The process of building great cultures: realise this hard-truth, people work for people, not for your company.
6. The relentless pursuit of better: accept 99 is not 100, so constantly pursue better
7. Why brands must grow EXACTLY in proportion in their ability to stay GOOD

Fully eppy goes live Monday. If you enjoy the podcast.

Please share it with one friend, you’d really make my weekend. Thanks xx


Subscribe to our newsletter

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Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -

 https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/


David Gluckman is a food and drink LEGEND. Creator of Baileys, Ciroc, Tanqueary gin And many, many more

all folded into his INSANE book "That Shit Will Never Sell"

David gave me the (much needed) nudge to start HUNGRY.

HUNGRY. doesn't exist without David. David was our first ever episode. It changed my life.

Absolutely Deeeee-ligh-ted to welcome The Gluckman to poddy.

Our conversation made my realise creativity is all around us. All the time. Often hidden in plain sight. We just need to look harder.

ON THE MENU:

1. The Baileys story and how to disrupt categories by recombining different things

2. How to turn into a creative machine - realise ideas and creativity is often hiding in plain site

3. Virgin Larger: how Richard Branson tried and failed with Virgin beer and lessons for challenger brands - is your product

4. Why it's very easy to come up with 6 solutions to one problem. One word. One problem. One solution.

5. Why Low to No is a mad category chasing good intentions

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

If you ONLY do one thing next week. Do this.

Scoff this conversation down your earlobes

HANDS DOWN.

One of the most important conversations I’ve EVER had.

We dove deeper.

deeper.

deeper

deeper.

Crossing the chasm from challenger “Thinking” to challenger “Being”.

I’ve listened back 4 times.

Scribbled copious scraggly notes.

Still unearthing glistening pearls of pithy and profound wisdom.

Totally honored to welcome David Hieatt to HUNGRY.

David’s career is challenger “Being”

- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.

- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.

- founded and building Hiut Denim Co.

SO excited for you to listen to this.

ON THE MENU:

1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile

2. The way to the future is to get there before anybody else, Speedboats get there faster.

3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.

4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.

5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.

6. Why Creativity is NOT following - remember BIG ideas are often small

7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.

8. Fall in love with the dark days - people only ever remember the peaks

9. Why your hope needs grit and don’t turn your imagination into worry (this may be the best thing I’ve EVER heard)


Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -

 https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Do you ACTUALLY want to keep your brand going ?

 Or are you shackled in the pride prison and ego ?

Scared of telling your family and friends "it's over Mum or mate or Marge "

Worried about changing job title from prodigious founder to employee?

Or maybe you're just going through Seth Godin's "The Dip.

Maybe, you're mere moments away the Gold, El Dorado, lands of milk and honey and lots of stinkin' money.

Our Wet Little Angry Island loves failure compared to the US.

It's fucked.

Quitting is brave, bold, commendable. We should celebrate as much as winning.

Balance persistence with pragmatism.

Because

All the sticky, gorgeous
wisdom lies in failure.

Thrilled to welcome my hombre-from-another-mombre, James Hickson  Hickson, on the pod.

Career at Innocent and Brewdog. 

Founded We Bought Beer, scaled it, loved it, hated it,  folded it. Learnt loads. Head of Brand Hackers. Speaks to food founders every. Single day. 

ON THE MENU: 

1. How to solve the principle-agent problem, lessons from BREWDOG  and Pret A Manger -  a brand is the long shadow of a formidable founder 

2. Why strong brand = promise + consistency and consistency x time = trust 

3. Why challenger brands must "turn momentum into an invisible force"

4. Stop and see your brand and business from 10,000 feet 

5. The dip - when to fail (forward) and when to keep pushing for the hold 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Like what you're hearing? Hungry Listen to the full episode here 

Oh and btw!! Every top and food and drink founder reads our newsletter why wouldn't you? Click here 

Have a wonderful day 

Popey  xx 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Flew over 4000 miles for this.

Totally blew my mind.

On the plane back to rain-sodden Blighty, over tepid-yet-actually-quite-nice plane food

I realised my WHOLE VIEW of challenger brand building changed.

A scrumptious, fresh playbook installed.

Brand building is WAY closer to sport than “traditional business”.

When you see entrepreneurship like sport, everything changes.

Bill Shufelt and John Walker co-founders of Athletic Brewing Co. are the latest guests on HUNGRY.

🥯 Ranked the second-fastest growing food and beverage company in US (26th overall) by Inc

🍡 One of the 100 most influential companies of 2022 by TIME magazine

🍋 Investors include Karly Kloss, Dave Chang, Blake Mycoskie (TOMS), Lance Armstrong

🥩 Raised a total of $175 million with a recent $50 million investment Dr. Pepper

Launched in all US major grocery outlets and just launched in Tesco and Whole Foods Market.

ON THE MENU:

1. Everyday EXPECT things to break + you’ll face something new for the first time. Your cool head, prevails.

1. Why you must SO RUN at the HARD problems most WON’T TACKLE - create an IMPOSSIBLE moat for your competitors to cross.

2. How to keep going after 120 investors say “No” - look for breadcrumbs to yes

3. Why founders must look at the world from the OTHER WAY round to find “the ideas hidden in plain sight.”

4. Solving the NPD Paradox: don’t just create NPD for supermarkets. Listen to what's out there in the world + what your community ACTUALLY wants

5. Work hard. Be nice. Good things happen.

6. Why there must always be fires burning all times. Be 100% on or 100% off to solve them.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Subscribe to our weekly newsletter, Friday Feast

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - 

https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

There was someone else before Brewdog and Camden Town Bewery.

Ferociously banging the craft beer drum when no one listened.

Charlie McVeigh.

Charlie pioneered of the craft beer movement. 

In 2006, founded The Draft House, built a wildly succesfulscuccessfully sold to Brewdog in 2018.

Charlie’s featured on the programme Million Pound Menu. The Dragons Den for food and drink brands.

And investor in the wildly popular Butchies Fried Chicken, Foodstuff, The Breakfast Club.

Our conversation dives deep into the dark side of being a founder.

ON THE MENU

1. Why a business is “essentially a fiction” and how new ideas spread - every brand touch point is an opportunity for storytelling.

2. The founder “Messiah” vs. “Imposter” complex - and how to spot your weaknesses.

3. Why founders must find and embrace their psychotic part. Turn empathy off.

4. How to add systems as you scale - a brand can only scale once the right systems are in place = Brand principles + systems + link to brand + consistency = HUGE brand scale

5. How to ACTUALLY fire employees: Sad reality not everyone is going to be perfect

6. Why founders MUST know what type of business they’re building: Do you want to be Rich or Do you want to be King?

Please make me oh so happs and please tickle the subscribe button in the comments below.

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Life is a little crazy right now.  This is a reposted episode from a couple of years ago with the wonderful Camilla Barnard, founder of Rude Health. 

Back in full swing next week. 

In 2006, finally, something erupted.

Health food was an imbroglio of crusty and boggey-fied, innocuous yet alienating food.

Glib green and banal brown shelves had less personality than a broken Asthma pump in a hospital car park.

A cacophony of precocious cardboard-with-a-conscience.

In 2006, thankfully, a TECTONIC SHIFT ERUPTED!!!

Lashings of lurid orange and green and pink and red lava spilled over supermarket shelves.

A bombastic riot of eye-gorgingly-gorgeous products, coquettishly carousing your taste buds.

Rude Health, the Granola-gorging Jospeh and the technicolour Dream Coat.

Rude Health made you feel beautiful and bountiful.

They’ve scaled from +£20 million, won listings at Sainsbury’s, Waitrose, TESCO, Booths.

My latest guest on HUNGRY is the wonderful, Camilla Barnard, co-founder Rude Health.

One of my favourite episodes to date!

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

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Life is a little crazy right now, so this a repost of a previous episode I recorded with the wonderful Renée Elliot a couple of years ago. 

“It was a frightening, exhausting experience – and I wouldn’t wish it on anyone.”

Her co-founder tried to kick her out of the business after 2 years of trading,

resulting in 14 months of litigation and a 10-day court case.

Recording this podcast was INTENSE.

My stomach was in knots, sweat gushed down my brow, palms felt like they’d been

dunked in Vaseline.

When we stopped recording.

All worry and concern relinquished, equanimity permeated my body.

A feeling clung, a feeling that I could achieve LITERALLY anything.

Renée Elliot, founder of Planet Organic is the latest guest on HUNGRY.

It’s a bamboozingly good episode - providing a toolkit to persevere through

colossal challenges.

ON TODAY’S MENU:

1. “Trust your gut and believe you can do ANYTHING”

2. Why founders must constantly STOP. CHECK-IN. MAKE BETTER DECISIONS.

3. The 6 Spheres of Wellbeing- physical, occupational, psychological, economic, social, and spiritual.

4. How your role as a founder changes as your business scales - Ditch what you

hate. Implement systems.

5. How Spirituality informs Successful Strategy - The marriage of Being and
Doing.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

His career sparkles

🌰Commercial Director & General Manager at innocent drinks helping take the brand from £17m to £120m

🥓 CEO of Vita Coco EMEA for 12 years, built to £60m in retail sales across the EMEA region

🌮 Founding partner in Urban Fresh Foods Limited, whose brand, BEAR Snacks became the UK’s No.1 fruit snacking brand & No.1 kids lunchbox item.

🍡 Urban Fresh Foods Limited has appeared twice in The Sunday Times Fast Track 100 list. The brand was acquired by Lotus Bakeries in 2015.

Investor in tonnes of brands, Bio & Me, Mindful Chef, Cheeky Panda, Dalston's Soda Co. Presto, Edgard& Cooper, Sir Kensington, Urban Legend, SURREAL

You're in for a treat.

ON THE MENU:

1. True Gross Margin is EVERYTHING: Price to retailer less promo and trade spend less logistics. 30 to 40% minimum.

2. Why B Corp is at a crossroads - is it becoming Blasé Corp?

3. How to ACTUALLY sell a brand: does the category grow + be the hero of your category

4. Giles one simple rule for working with founders: no surprises

5. Be the hero of ONE category: lessons from selling BEAR and VITA COCO


Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Recorded live this week at Bread & Jam with Giles Brook

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Will we able to eat tomorrow?

Bethnal Green. 1980's. Everyday a galling struggle. 

Growing up on free school meals.

At 16. Cathy got a job as a tea girl in the city.
Grafted her way up.  Serious high flyer.

Despite making SERIOUS BANK. Cathy’s heart was an empty vault. Wallet-full, Soulless.

She sacked off the city. Founded Boundless. Soulless to Boundless.

Boundless, a gut-loving snack brand, won listings at Whole Foods Market, Holland & Barratt, ASDA and many more.

Deee-lighted to welcome Cathy Moseley Mosely aka my sister from another mister on to the podcast. 
 
ON THE MENU: 

1. Why you MUST put yourself on the sinking ship to know what you’re ACTUALLY capable of - build Anti-Fragility 

2. How to STAND OUT when Niche becomes Mainstream - Be Different. Not Better.

3. Why Boundless got delisted from Ocado and hard truths for challengers - Literally nobody wants or cares about your product, you’ve gotta make them

4. Top advice for nervous female founders - never be afraid to rugby tackle buyers-  Don't believe in no In life, go around no

5. How to reinvent your purpose when you feel soulless to feel boundless

Full eppy goes live Monday 6am. 

Other episodes in comments below 

If you enjoy the podcast and get a smidgen of value from it. 
Pease feel free to share it with one friend, you’d make me a very happy bunny. 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

- Dodgy hires are cancerous, they gorge and eviscerate iron-clad cultures.
- Dodgy hires are anchors slowing your challenger speed boat down.
- Dodgy hires are a total headache and smouldering pain in the jaxxie.

Every single guest on the podcast has ONE salient, recurring piece of wisdom.
Hiring is EVERYTHING.

Attracting, onboarding, keeping, nurturing, great talent is EVERYTHING.

But, the world’s changed alas finding great talent has changed, too.

Word Job Descriptions are risibly archaic and on-boarding processes must be silky-smooth.

DE-lighted to welcome my great friends and podcast sponsors Paul Jones and Billy Maddock from Mackenzie Jones on the poddy.

You may thinking

“oohhh recruiters on a podcast”. How uncouth. Like tepidly farting in a lift. Or eating a WASABI Katsu Cuzza on the tube.

Chill ya beans, brahs n’ mahs

Billy and Paul are the bee’s knees.

Our partnership has found INSANE talent for INSANE brands, we’ve recruited for EMBER, ManiLife, The Juice Smith, Goodrays.

ON THE MENU:

1. Why we need a job description 2.0 - it shouldn’t even be called a job description

2. For the strength of the pack is the wolf and the strength of the wolf is the pack

3. You wouldn’t send a word document to a Sainsbury’s buyer or Investor - so why do it to expect to attract great talent with word document

4. How Corporate people can cross the chasm to challenger - roll sleeves, look at the sky and dig dirt

5. How to find great talent and avoid “The Netflix Effect”: Explore vs. Exploit - the 33% rule

6. How to treat candidates right, even if you don’t give them the job - remember it’s a super small industry.

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Leaving New York and landing in La La land with dreams of becoming an actor.

The odd extra job here and there.

Nothing.

Hollywood reared it’s egregious ugly head with toxic-stained eyes.

City of Angels became Town of Demons.

Tinsel Town lost the twinkle in it’s eye. Danny, too.

Danny felt lost and confused and totally at rock bottom.

But, something softly whispered to his soul. A calling. Muse. Something. She kept pulling Danny.

He took endless flights from LA to China, hustling an wining and dinning. The Ritz, Carlton China.

A sliding doors moment. Danny stumbled upon a new technology. The genesis of HEXCLAD.

HEXCLAD are ab-SO-lootely smashin it

• reinvented cookware and became one of the fastest growing multi 9 figure D2C brands in the world
• secured Gordon Ramsay as a business partner
• partnered with Halle Berry, Hailey Bieber, Kendall Jenner

This is true founders story. Ups and downs. Sliding door moments. Grit. Hope. Pain. Truimph.

You’re going to LOVE it.

Full episode in the comments below

ON THE MENU:

1. Why you need to hit rock bottom to reinvent yourself and come back
2. Why founders must be totally present and super aware to spot the opportunities hiden in plain sight
3. Why “don’t give up” is awful advise for founders and asking the dumb, obvious questions gets your further ahead.
4. Danny’s killer sales technique: find the problem + stir the pot + provide the solution + listen + tailor pitch
5. Why “pressure is a privilege” and Gordon Ramsay’s advice for dealing with huge amounts of pressure

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Subscribe to our newsletter

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

Moments of Total Happiness often spawn from Moments of Totally Fuck This.

Rob and Sam created premium cocktail brand, Buveur.

Buveur unlocked a myriad of smashing-listings Harrods, Selfridges, Daylesford, The Hoxton Hotels and The Ritz.

Until, Scale Demons beckoned.

Margins at scale didn’t work.

Shackled by “too premium, too small”.

One can only push water up hill for so long.

Back to drawing board. Rethink to reinvention to Renaissance.,

MOTH Drinks was born.

She’s stormed the category like a ravenous Hurricane.

MOTH are the fastest growing RTD cocktail brand - found in 2775 supermarkets Waitrose & Partners, Sainsbury's, Homeslice Pizza, The Hoxton and British Airways

Conversation with the amazing 🍸 Rob Wallis Wallis was recorded at the amazing Bread & Jam.

Goes live Monday…

ON THE MENU:

1. Why leadership is a symphony - you as founder are the conductor + be the perfect host

2. How to lead and build effective - BIG rocks and stay in the HIGH impact zone

3. How to stay NO to OCADO - "a No is a NOT NOW" + update buyers with news vs. being a neggy-salesy pest

4. Lack of availability is like scoring an own goal to - build a great relationship with supply chain

5. How to create a category of ONE - educate buyers on the category not the brand, be the hero of your category

Full episode goes live Monday 8am.
Other episodes in the comments below.

Have a lovely weekend xx

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Every top food and drink founder reads our weekly Newsletter,  Friday Feast - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

11pm.

Outside: cold, black November evening.

Inside: a warm, cosy flat in Twickenham.

Saturday’s movie about to start.

Hot curry on his lap.

Suddenly.

The phone rang and rang and rang and rang.

He gave a piercingly-curt look to his wife.

“No, no, no PLEASE don’t answer - it’ll be Jim wanting to go down to the pub”

His wife answered anyway.

Frustration clawed and screeched across his face.

Gleefully, she looked at looked at him: “it’s Mel Gibson”

He said “get out of here… you’re pulling leg”

Reluctantly, he picked up.

Mel Gibson said: “Jim, I want you to play Campbell in Braveheart”

After that phone call James’ life forever changed.

Thrilled to welcome James Cosmo, on to the podcast.

James had an illustrious acting career: Brave Heart, Trainspotting, TROY and Game of Thrones and many more.

Now he’s plying his trade in whiskey, founder of the brand, STORYMAN.

This episode is a Master Class is NEVER, EVER GIVE UP ON YOUR DREAMS.

ON THE MENU:

1. If you believe in your heart, you're doing something moral and ethical and courageous, the universe will conspire to make things happen

2. Why challenger food and drink founders must embrace being “The ant at the damn, well you haven't met be yet”

3. Mel Gibson leadership lessons: go the extra mile + be the first one there + it's going to be fantastic + the leader eats last

4. Why you must embrace nerves: nerves give you 40% better performance + You need to feel unsure of your footing, to know your balance is right

5. Danny Boyle and Trainspotting Leadership lessons: The Kiwi vs. Shiny apples analogy: be different, not better

Full episode goes live Monday 8am.
Other episodes below

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

 You’re being too smart.

And, it’s killing your brand.

Following logic.

Leaning on experience as a crutch.

When, ostensibly, it’s a shackle.

Petrified of looking dumb.

We pre-rationalise decision making.

So many brands, including myself, after a honey-moon of magical momentum become sterile, pallid, bland.

This moment is VERY dangerous for challenger brands.

The Dip.

Trough of Sorrow.

Really bloody hard bit.

Rory says here, we must ditch experience and logic.

Instead, act with child-like wonderment and playful curiosity.

We may, just, stumble upon a whole new bounty of opportunity, none of your competition ever saw.

Delighted to welcome back Rory Sutherland on to the poddy.

ON THE MENU:

1. The problem with “purpose-led brands” = too boring and serious, Sausage Rolls can’t solve world problems

2. Would Sushi actually taste good if it was from Somalia or Salford - provenance reframe

3. The easiest way for restaurants/brands to stand out - create gratuitous perversity - Bacon Sandwich

4. The first draft of everything is shit - pre rationalisation pisses over the bonfire of post rationalisation magic,

5. Why a Kitchen porter or corner shop worker is the best MBA - see business as whole system vs. individual components

6. Why You can't cut a sudoku: the optimisation of the parts doesn't create the optimisation of the whole,

7. The peak end rule: How am experience ends is super important - coffee and beer sommeliers 

Every top food and drink founder reads our weekly Newsletter,  Friday Feast - why wouldn't you?

https://hungryfeast.beehiiv.com/
Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

👌

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  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team

---------------------------------

🤝 Let's Connect!
►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)
 

Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

SPOTIFY: https://open.spotify.com/show/23Q2M51LBXwGsxszG6iU6v

APPLE: https://podcasts.apple.com/us/podcast/hungry/id1537239469

this a repost with the wonderful Myles Hopper. I am in Lisbon for my 30th - back to it next week xx 


One of those INTENSE days.

Emails eviscerating Zen, to-do lists trampling Calm.

Instant Gratification masquerading as Instagram: scrolling your way to shameful oblivion.

Mindful Chef is more than a recipe box.

A panacea against the pummelling of putrid notifications.

Banging recipes and Build-Your-Own-Meditation-Retreat at home.

Slip into sliders and sarong (yeh, climbed MK 2013 - Milton Keynes Snow bowl)

Whack on a bit of MJ. Just Beat Ittttttt - the eggs and the work stress

Slice n’ dice your way into a Smooooth Criminal-Spring Well of Happiness.

Myles Hopper, founder of Mindful Chef is the latest guest on HUNGRY.

ON THE MENU:

1. WHY FOUNDERS MUST USE THE WORD “NO” AS PART OF A GROWTH MINDSET TO CONSTANTLY IMPROVEWHY FOOD AND DRINK FOUNDER’S MUST BALANCE

2. BIG AMBITION WITH DAILY BALANCE TO AVOID BURNOUT - “THINGS CAN ALWAYS WAIT 

3. WHY FOOD AND DRINK BRANDS MUST ENCOURAGE COMMUNICATION AROUND FAILURE: MINDFUL’S FEAST OF FAILURE 

4.TAKE THE PATH OF MOST RESISTANCE TO CREATE DIE HARE FANS: “GET UNDER THE SKIN OF YOUR CUSTOMERS”

5. HOW TO MAINTAIN CULTURE AND BRAND AS YOU SCALE TO 130 EMPLOYEES: VALUES + CELEBRATING SMALLS WINS + GREAT LEADERSHIP = KNOWING WHEN TO BE ON AND OFF THE DANCE FLOOR

🤝 Let's Connect!

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►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Most strategy is UTTER BULL SHIT.

Shat out by spurious and superfluous #strategists

Peddling putridly perplexing, flabbergasting “frameworks” — make the brain go berserk.

Matrix’s that make you feel like you’ve chomped the orange-what-you-on-about-mate?-pill

“Grab yourself a Costa and a biccy …let’s all sit around synergise and prioritise and sodomise your brain with complexity”

Complexity is EASY.

Simplicity is HARD.

So much strategy complexity.

Alex M H Smith does the HARD job of making strategy EASY.

His new book, “No Bullshit Strategy” is INSANELY DELICIOUS.

A short-snappy, marble-smooth, no bull-shit book on strategy - my brain lit up like a glittering Christmas tree as I briskly sauntered.

The Better news?

Alex is back on the pod.

ON THE MENU:

1. Why challenger food and drink founders spend too much time Zoomed in and *MUST* ZOOM out to see clearly

2. How challenger food and drink founders can set goals that lead to fun adventure vs. constant comparison and beating yourself up.

3. Why you’ll never achieve huge success through hard work

4. How to go viral on LinkedIn, write “I feel seen posts” + Why if it’s not click bait, it's not doing the audience a favour

5. How to find the Strategy secrets + The insight is NEVER a new piece of information - “It's not about what you KNOW. It's what you NOTICE ”


Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

Stalk me on Insta- https://www.instagram.com/_hungry.pod/

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed! 

1. What on earth is Unleashed, I hear you asking?   

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 

2.  Why Unleashed will change your life as a foodie founder?  

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.  

3. The biggest brands in FMCG love love Unleashed 

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 

4. Do yourself a favour 

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link 

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2.  Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

🤝 Let's Connect!

►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)

►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)