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07 Feb 2022
From Free Content to Paying Clients - The Client Converting Challenge
00:14:34
I’m really excited for today’s episode because the topic is one that you asked for - which is always my favourite kind of content to create.
Today’s topic is - From Free Content to Paying Clients.
Because I see you. You feel like you’re creating ENDLESS amounts of content but it’s not getting what you really want - and that’s more MORE CLIENTS.
Oh and on top of that, there’s ALWAYS a hot new content trend that you MUST TRY.
So it feels like you’re forever creating content, but it’s not really cutting through the noise and reaching your soulmate clients.
It’s totally not surprising to me that after all of this, you’re ready to throw your hands in the air and say “screw this”.
But before you swear off content creation for life…I got you.
Because you’ll always need to create content in your business. That’s how you communicate to your community that they need you (and your products or services) in their life.
Which is why in today’s episode of the How I Do Content Podcast I’m sharing with you the 5 C’s of Client Converting Content.
So if you’re ready to turn your free content into paying clients - let’s begin.
Things You’ll Learn in this Episode of How I Do Content
The 5 C’s of Client Converting Content - what they are and why they’re important
How you can use them to turn your free content into paying clients
How to create content that stands out AND attracts aligned, soulmate clients.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
14 Feb 2022
An Ode to My Dog Ned
00:13:48
Today is a very special day!
It’s Ned’s 9th birthday.
Now if you’re thinking “who the heck is Ned?!” - well he’s my best friend, my soulmate, the love of my life, my sidekick in life and business - and he’s my dog.
So if your next question is - “why the heck are you doing a podcast episode about your dog Tahryn?!”
Well you might be shocked to know that Ned is kind of a big deal around here. I would say (and most of my community would agree with me here) that he’s the main character of The Social Bolt.
And whenever I put up a poll on my Instagram stories asking who people want me to interview on the podcast - someone ALWAYS writes Ned.
Yes he has become an integral part of my business, my brand and Ned content is usually my top performing content.
Which is one thousand percent fine by me, because I’m totally obsessed with him too.
So in today’s episode I want to tell you the story of Ned + I and why I made the conscious decision to incorporate him into my business and content.
This is an ode to my dog Ned.
Things You’ll Learn in this Episode of How I Do Content
How Ned came into my life and the day we first met
Why I made the intentional decision to incorporate Ned into my business, brand and content
The power of brand association and why it helps build a standout brand
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
21 Feb 2022
Nobody's Perfect - How Perfectionism Could Be Holding You Back with Beck Harris
00:35:54
Hands up if you’re a perfectionist…you might not be able to see me - but my hand is indeed up.
Business has been an interesting experience - lots of lessons and growth. Lots of learning to let things go - because otherwise perfectionism has the potential to hold you back in business.
If you’re someone who identifies as a perfectionist - I have a wonderful guest for you on today’s episode of the How I Do Content Podcast.
My fellow recovering perfectionist - Beck Harris.
Beck is a freedom coach who blends a background in Yoga, Meditation, Reiki and Ayurveda with a fine tuned BS radar to help people pleasers and perfectionists tap into the lasting source of control - themselves.
She supports them to trust themselves, embody their truth and rewrite their success stories so they can live a life that feels like freedom.
She does this by supporting them to build strong self relationships and develop strategies to help counteract mindset blocks, plug energy leaks and improve overall well-BEing.
Beck is someone I’m lucky to call a friend and I’ve witnessed her develop her blend of unique magic from when she signed up for the School of Content Wizardry.
In today’s episode we chat about all things perfectionism and how it could be holding you back in your life and business.
So let’s dive in!
Things You’ll Learn in this Episode of How I Do Content
How perfectionism can hold you back in business
The difference between having a really great eye for detail and being a perfectionist
The steps you can take to move forward and overcome your perfectionism
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
What do you want? MORE CLIENTS When do you want them? NOW!
More clients means helping more people, more growth for yourself and of course more money.
And if you’re struggling to win clients in your online business - today’s episode is for YOU!
I’ll be sharing how to win clients online and specifically 5 things myself and my clients do to call in those magical soulmate clients.
Now #spoileralert all of these relate back to content - but never fear, I’m going to break it down and give you examples so you can get an idea of what that would look like in your business.
Let’s begin!
Things You’ll Learn in this Episode of How I Do Content
5 ways that my clients win clients online
What’s working right now when it comes to client attraction
The role content plays in helping you win clients online and how you can replicate this in your business
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
07 Mar 2022
Content + Facebook Ads - Why your content matters with Nat Alaimo
00:44:12
There’s still a misconception in the online business space that Facebook Ads are a magic pill.
That you can throw some money at ads and hey presto - you’re a millionaire overnight. But that’s not how it works sadly (I mean I wish it was THAT simple!)
And your organic content matters more than you might think.
Because if your content and messaging is shit…well your ads won’t fix that.
Ads should be used to enhance your current results. Not as a quick money making scheme.
Ads + Organic Content are a match made in heaven - so as I’m the Content Wizard, on today’s episode of the How I Do Content Podcast, I’m talking to Facebook Ads Wizard Nat Alaimo.
Nat is a FB Ads Manager and Funnel Strategist for course creators. She uses ads to help businesses scale and get their message into the lives of more clients and students. She knows that sharing their message is what allows business owners to create impact, achieve freedom and unleash their magic.
Nat has spent 12+ years honing her strategic and technical skills in the Facebook World of digital marketing. Natalie mixes this strategic superpower and real-world experience with intuition and meaningful data to create ad + funnel strategies that fit her clients personality and business (because THAT’s when the best results happen).
In today’s episode Nat and I chat about all things Facebook Ads + Content. The kind of content that helps you create great ad funnels and everything you need to know about Facebook Advertising in 2022.
So let’s dive in
Things You’ll Learn in this Episode of How I Do Content
Why you can’t throw money at Facebook Ads and expect results overnight
Facebook Ads strategies that ACTUALLY work in 2022
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
14 Mar 2022
The real MVP of your content creation - Email Marketing with Yael Keon
00:46:08
The real MVP of your content creation is NOT your social media channels.
It’s actually a marketing channel that you own...
That’s not at the mercy of an ever-changing algorithm...
And that gets you a VIP invite straight to the front of the line and in front of your soulmate clients.
If you hadn’t guessed, it’s email marketing.
Now it still blows my mind when people tell me they don’t have an email list!
And if you’re guilty of this content marketing sin - no need to stress - today’s guest on the How I Do Content Podcast is here to help.
I’m talking to email marketing wizard Yael Keon.
Yael is an email marketing consultant with 20 years marketing & strategy experience working in international corporations from high level strategy right down to day to day marketing administration.
With a unique ability to see the big picture and map out practical steps to achieve results, Yael now helps small business owners to navigate their way through the world of email marketing, helping them find the right strategies and methods for their unique business. This is done through The Email Experience membership, group programmes and one on one consulting projects.
Yael is actually one of the first email lists I joined back while I was studying marketing at uni and I’ve learnt so much from her in regards to the power of email marketing and why it’s an essential piece of your content creation puzzle.
There’s so many gold nuggets in today’s episode - from how to come up with content ideas for your emails, to the email automations you must have in your business and how you can use email marketing to work smarter not harder.
I know you’re going to love this episode - so let’s do this.
Things You’ll Learn in this Episode of How I Do Content
Why email marketing is the real MVP of your content creation
How to come up with content ideas for your emails
The MUST HAVE email automation you need in your business
How you can use email marketing to work smarter not harder
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
21 Mar 2022
Strategies to Build a Successful Business You LOVE and that Makes You $$ with Jess Williamson
00:50:34
Ever seen those business owners who are out there living your dream life?
You know the ones - they’re making great money, having a heap of FUN doing it AND they still have time to live their life as well.
Now you might look at them and wish your life and business looked more like that…
The good news is that if it’s possible for them, it sure is possible for you too.
And for proof - on today’s episode of the How I Do Content Podcast, I’m talking to Jess Williamson.
Jess is an award winning mindset & business coach and serial entrepreneur having scaled 4 successful businesses in the last 5 years and who recently sold her last business internationally… It's safe to say, Jess loves to keep busy!
Jess has been featured in publications such as Forbes, Channel 9 news and the West Australian, to name a few, for her expertise in growing businesses online.
In the last 2 years, Jess has found her true passion in her work as a business coach. Through her 1:1 coaching and Dreamers & Doers Membership she loves helping other female entrepreneurs unleash their potential and believe that anything is truly possible! Combine that with her coaching certifications, experience in business and her innovative strategies for growth, you’re going to get a tonne out of Jess today!
When Jess isn’t busy supporting her clients and getting them epic results in their businesses… or running her own empires… She loves to explore and go on adventures or relax at the beach!
Jess is proof that it’s possible to build a successful business that you LOVE and that makes you money.
In today’s episode Jess shares how she plans her business around her life (not the other way around) and gives you an insight into the strategies she used to scale her businesses.
This is a MUST LISTEN episode.
Things You’ll Learn in this Episode of How I Do Content
How to plan your business around your life (not the other way around)
The strategies Jess used to have a $55k month
The key to creating offers that people actually want to buy
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
28 Mar 2022
Let's talk Anxiety + Business with Lou Fitzpatrick
00:49:23
I’ve lived with depression and anxiety since I was 16 years old.
And living with anxiety and depression and running a business is interesting to say the least. It adds that layer to the experience of being a CEO in your business - coping with all of the things going on in your business and going on in your mind.
But I also know the power of my voice, of sharing my story, and of connecting with other people through shared experience.
Because what I also know to be true - there’s always someone out there who needs to hear what you’ve got to say.
Sharing your story could change someone’s life.
I know this because today’s guest on the How I Do Content Podcast is someone who’s story impacted me - long before the Social Bolt ever existed.
I’m so happy to chat today with the amazing Lou Fitz from The Anxiety Project.
Through a Lived-Experience approach, Lou supports passionate anxious individuals to find their Inner-Confidence, Inner-Truth & lift the bar on self-knowledge by learning who the fuck they are, why they are the way they are, so they can own themselves authentically without the worrying mind-shitstorms getting in the way!
Lou shares her lessons learnt from coming out the other side of a 20 year battle with anxiety & 4 year battle with depression. Through her relatable, raw AF story telling, she will have you laughing, crying, and feeling a whole lot better about the ‘craziness’ inside your head, and inspire you to take back control and be Authentically YOU!
In today’s episode we dive into Lou’s experience with anxiety and she shares some really great insight into tools and techniques to support anxious biz owners and why sharing her story was so important to her.
You’ll love Lou.
And if you are in a vulnerable space right now or this conversation covers topics that could be triggering please listen with discretion. And reach out for help if needed. Please know that you’re not alone.
Things You’ll Learn in this Episode of How I Do Content
What the catalyst was for Lou to take on her anxiety and why she started The Anxiety Project
Lou’s favourite tools / techniques for anxious business owners
The power of telling your story and the impact it can have on others
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
04 Apr 2022
The Secret to Making Sales on Repeat in Your Business
00:12:44
For every offer I’ve launched in my business in the past 3 years - I’ve made sales every single time.
Yep! I recently launched my Create Your 6 Figure Offer Intensive and I sold more than double my sales goal and I did it with ease!
And the way my brain works is that I like to pull this knowledge and data apart and see exactly WHY I’ve been able to consistently make sales in my business - and then of course to share it with you because it’s something you want to know.
So in today’s episode of the How I Do Content Podcast I’m sharing the secrets to making sales on repeat in your business.
So if you’re ready to learn all the juicy details - let’s begin!
Things You’ll Learn in this Episode of How I Do Content
How I’ve been able to make sales every single time I’ve launched an offer in my business
The secret to my sales success and how I create offers that sell
6 things you can do to make sales on repeat in your business
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
11 Apr 2022
How to embody your highest self and thrive in business with Kylie Holmes
00:56:54
The most powerful marketing strategy has nothing to do with posting Reels with seamless transitions and trending audios…
But it DOES have a shitload to do with Y-O-U and how you show up in the online space.
In a world of same sameness it takes a brave soul to really embody your highest self and to show up and share from that place. And in all honesty - that’s how you really stand out online.
We need humans who are committed to showing up in FULL COLOUR - and today’s guest on the How I Do Content Podcast is such a leader at embodying this energy.
And that is my friend and leading lightworker - Kylie Holmes.
Kylie Holmes is a Past Life Healer and Intuitive Coach for big-hearted women, light workers and leaders.
She supports her clients to land in their full essence and embody their wildly messy, beautiful self so that they can remember who they are at soul level, and thrive in this world as the powerful human that they are.
Known for her grounded, magnetic energy and her powerful intuitive guidance, Kylie holds her clients in unconditional love, which allows them to dive into the depths and come home to their truth. Her clients often describe working with her as transformational, magical, life changing, validating and more often than not, a little bit weird (in the best of ways, of course).
You’ll often find her writing and singing songs for her clients, snuggled up on the couch with her dog, Bodhi or with her feet on the earth immersing herself in the beauty and magic that surrounds us.
So in today’s episode Kylie shares her magic with you and gives some amazing insights into how you can embody your highest self and really thrive in your business. And of course make sure you listen to the end where Kylie and I talk about our dogs.
Let’s GO!
Things You’ll Learn in this Episode of How I Do Content
The impact of your past life on your present life
How to build self trust and safety so you can show up and share your magic
How to embody your highest self and thrive in your life and business
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
18 Apr 2022
How to make consistent cash in your first 1 - 3 years in business
00:21:07
I recently shared a post on the Gram titled “My focus for my first 3 years in business” - and it went nuts.
If you’re a ride or die listener here at the How I Do Content Podcast - you’ll know that I love to really pull things apart and give you the lowdown on how things in business really work.
And if this is your first time listening - hello and welcome to my brain.
So in today’s episode, I’m going to go into even more detail about that post and give you the ultimate behind the scenes info you need to make consistent cash in your first 1 to 3 + years in business.
I’m also going to share the ways in which 1:1 coaching has supported me to build an incredible 6-figure business in those 3 years and how YOU can maximise your coach for years 1 to 3.
Before we dive in - I want to let you know that I currently have 3 spots available for 1:1 business coaching. This is my Biz Wizard Coaching Series where we get crystal clear on your unique business strategy (your offers, your content, your messaging, your launches) so you can build the business of your dreams. A business that showcases your unique blend of magic and that works FOR you. One that makes you money AND is fun.
So if you want one of those 3 spots - lock it in here: https://thesocialbolt.com.au/biz-wizard-coaching-series/
Things You’ll Learn in this Episode of How I Do Content
The focus for each year of my first 3 years in business
How 1:1 coaching has supported me to build an incredible 6-figure business
My recommendations for what to focus on for years 1 to 3 in business and how you can maximise your coach
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
25 Apr 2022
50th Episode Special - Ask Me Anything - Hosted by Ellie Swift
00:58:29
HOLY FLYING DEMENTORS - It’s Episode 50 of the How I Do Content Podcast!
I thought it would be a whole lotta FUN to get YOU to submit questions you really want to ask me and then throw over the hosting mic to the magical Ellie Swift (aka my always biz coach) to ask them.
The result = a whole heap of magic insight into Tahryn the human AND Tahryn the Biz Wizard.
I’m so excited to share this fun and fabulous 50th episode with YOU.
To get to 50 episodes when I never thought I’d even record one.
To speak to magical humans who inspire me every fucking day.
And to you. For listening. Whether this is your first episode or your 50th episode listening. Thank you from the bottom of my Ned-loving heart for listening to the How I Do Content Podcast.
It still blows my mind that there are magical humans out there who tune in for every single episode.
I’m so grateful.
Things You’ll Learn in this Episode of How I Do Content
My biz coach Ellie Swift takes the mic to ask me the questions you most want to know
The biggest shifts (strategy, business model and mindset) I’ve experienced since starting my business journey
The Harry Potter character I most relate to and why
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
02 May 2022
How to Launch a Chart-Topping Podcast - 1 year of the How I Do Content Podcast
00:12:27
Last week we were celebrating 50 episodes of the podcast BUT the celebrations aren’t quite over because today is the podcast’s first birthday!
Yes, today marks 1 year of the How I Do Content Podcast!
So in today’s episode, I’m sharing how you can launch a chart-topping podcast and maintain that momentum, creating a really epic asset for your business.
Because if I can launch a podcast and get it to #1 in Australia and #2 in New Zealand in Marketing on Apple Podcasts - then you sure as heck can too!
So when you’re ready to dive into all the juicy details and continue the party - let’s begin.
Things You’ll Learn in this Episode of How I Do Content
Why you should consider starting a podcast
How to maximise the number of downloads when you first launch your podcast
What to do to maintain the momentum from your podcast launch
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
09 May 2022
How to Prioritise Yourself as a Busy Mum & Biz Owner with Sharon Marriott
00:49:33
I want you to be honest with me…
Where do YOU sit on your priority list?
Be really honest with yourself here.
Because as business owners there’s always a social media post that needs to go out or more client work that needs to be finished.
And then if you’re Mum - add in school drop-offs, kids' sports, putting away that laundry…
The list is endless, which means you tumble further and further down that list, leaving you feeling exhausted and wondering how people on social media make it seem so easy.
Today’s guest on the How I Do Content Podcast is going to give you insight into what it really means to prioritise yourself.
I’m talking today with my friend Sharon Marriott.
Sharon supports busy working mums to overcome the feelings of overwhelm, exhaustion and mum guilt and to feel more ease and calm each day.
She runs THREE businesses and is a FIFO wife and Mum of twins, oh and a Dog Mum too.
In today’s episode, Sharon shares how she juggles mum life / biz life / FIFO wife life and still prioritises herself and some practical and simple ways you can start to prioritise self-care and self-love in your life.
So let’s begin.
Things You’ll Learn in this Episode of How I Do Content
How to prioritise yourself (but REALLY prioritise yourself)
What real self care looks like (#spoileralert it’s not bubble baths)
Practical and simple ways you can start to prioritise self-care and self-love in your life
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
16 May 2022
How to generate consistent monthly revenue through launching
00:11:24
There’s an increasing number of conversations right now in the online space around generating monthly recurring revenue vs launching.
These conversations are trying to pit them against each other in a UFC title fight to be crowned business model of the world.
So in today’s episode of the How I Do Content Podcast - I’m putting my hand up to defend launching.
I’m about to bust some myths and perceptions out there about launching and to give you some insight into how to generate consistent monthly revenue through launching.
So ding ding ding - let’s begin!
Things You’ll Learn in this Episode of How I Do Content
What launching REALLY is
Some of the FALSE perceptions around launching
How to maintain a regulated nervous system during your launch
Ways to generate consistent monthly revenue through launching
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
23 May 2022
How to use Facebook Ads to Fuel Your Sales Funnel with Kate Burgess
00:39:05
If it’s even possible - I’ve found a word that rivals “launching” in terms of scaring the shit out of business owners.
That word is “sales funnel” - and when you add the words Facebook Advertising to that mix - it’s enough to scare you shitless.
And because it’s my mission to simplify marketing, remove the fluffy shit and get straight to the heart of what it takes to amplify your business growth - in today’s episode I’m talking to an expert in the world of sales funnels and Facebook Advertising - and that’s my friend and The Social Bolt’s own Facebook Ads manager - Kate Burgess.
Kate is a Digital Marketing and Facebook Ads specialist for online coaches, creatives and consultants.
She helps 6 and 7 figure, online service providers, to develop their sales funnels to generate more income and impact with Facebook Ads.
In today’s episode Kate will demystify sales funnels and Facebook ads and share how you can use Facebook Ads to fuel your sales funnel.
We’re going to shock you how simple it can really be - so let’s do this!
Things You’ll Learn in this Episode of How I Do Content
What the heck a sales funnel really is and how you can use one in your biz
Why Facebook Ads are a great tool to amplify your growth in a simple strategic way
Sign up for Become a Launch Wizard Unlock all my favourite launch spells so you feel confident to launch your magical offer and make more sales than ever before.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
30 May 2022
How to turn your launch around when you're not getting results
00:10:39
I was asked a cracker of a question recently, so of course, I’ve turned it into a podcast episode so you can benefit from my answer and my knowledge.
Bookmark it. Save it to come back to. Because you’ll probably need it at some point.
In today’s episode of the How I Do Content Podcast, I’m sharing how to turn your launch around when you’re not getting results.
And no my advice is NOT to throw your launch in the bin and swear off launching forever and ever…
Now if you think that sounds slightly dramatic - I’ve seen so many people go into their launch full of excitement and showing up online and sharing their offer and the next minute NOTHING.
They go multiple days without sales, they’re constantly told no - so they stop mid launch and convince themselves launching is not for them.
And I get it!
When you’re in the messy middle of your launch - that feels like the safest and easiest option.
Because it might shock you to know that my launches don’t always go to plan.
But that’s NOT a reason to stop mid-launch and sentence launching to Azkaban, never to launch again.
Turning around your launch when you’re not getting results comes down to your ability to problem-solve on the go AND a rock solid mindset.
Based on my experience launching - there are some things you can do to turn your launch around.
So if you’re ready to turn that launch around – let’s dive in.
Things You’ll Learn in this Episode of How I Do Content
How to turn a slow launch into a sold-out launch
5 things you can do to generate results in your launch immediately
Why launch tactics aren’t necessarily going to save your launch
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
06 Jun 2022
How to Stand Out Online in a Saturated Market with Claire Smith
00:46:09
One thing I hear a lot is “there are hundreds of other [insert what you do here], how am I meant to stand out online and get clients?”
Think about how many plumbers, electricians, business coaches, photographers there are - yet new businesses are always popping up. If there wasn’t a market for these services - that wouldn’t be the case.
Your soulmate clients are out there searching for you, so what are you doing to get noticed?
Standing out online in a saturated market can feel difficult but it’s not impossible.
Today’s guest on the How I Do Content Podcast is someone who has done just that! I’m talking with my friend and fellow Perth biz legend - Claire Smith.
Claire is a family photographer in Perth and she creates images to last a lifetime - a legacy.
Photography became her passion because she loved capturing her kids doing their thing. Whatever it was that was lighting them up in that moment, she wanted to capture it.
And she’s turned that passion into a thriving photography business in a short amount of time.
I love Claire’s story! In today’s episode she shares her advice on how to stand out online in a saturated market, the role content has played in building her business and how she deals with everyone’s mate, imposter syndrome.
If you’ve ever said to yourself, I can’t start my business because there’s too many [insert what you do] or no one will ever buy from me because I’m not doing anything special or new - you MUST listen to this episode.
Things You’ll Learn in this Episode of How I Do Content
Claire’s advice on how to stand out online in a saturated market
The role content has played in building a thriving photography business
How to get comfortable with imposter syndrome so you can keep moving your business forward
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
13 Jun 2022
3 Lessons From 3 Years in Business - Part 1 - There’s no one right way to do business
00:09:45
Last week, The Social Bolt turned 3!
Yes - time flies when you’ve got Hermione’s time-turner or when you run your own business - amirite?!
Never in a wizard’s years, could I have prepared myself for the experience of running a business.
I thought I was prepared - oh sweet, innocent Tahryn.
So to celebrate my 3rd biz birthday, over the next 3 weeks I’ll be sharing 3 of my top lessons from 3 years in business.
Thank you to my friend Harriet for this epic suggestion for a podcast series.
In today’s episode I’m sharing lesson #1 - which is something I learnt from my best friend Patrick and it’s been a game-changing perspective for myself and my clients over the past 3 years.
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20 Jun 2022
3 Lessons From 3 Years in Business - Part 2 - You’ll be faced with new devils at every new level of business
00:09:39
Welcome back to part 2 of my 3 part series to celebrate my 3rd business birthday!
I mean why not make it my biz birthday month of magic right?! I’m sharing 3 of the biggest lessons from my first 3 years in business.
And in today’s episode, I’m sharing lesson #2. The knowledge that has helped me to process and move through challenges in my business faster so I can make my juicy biz visions a reality.
And as always I’ve given you some practical steps you can take too! Want more?
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27 Jun 2022
3 Lessons From 3 Years in Business - Part 3 - Focus on building rock-solid business foundations over endlessly chasing fads
00:10:08
Welcome back to the 3rd and final part of my 3 lessons from 3 years in business series.
I SO hope you’re enjoying this mini series - I’ve loved diving deeper into these lessons.
If you haven’t listened to part 1 - press pause on this episode and go back and listen to them first.
If you’re a long time listener of the podcast you’ll know how much I’m an advocate for sustainable business practices over the good old shiny object.
The online space is rife with these little bastards.
I see so many business owners get distracted and spend their time and energy trying to keep up with all of the new trends and “must have” business tactics.
And on top of that E-V-E-R-Y-O-N-E seems to be in a race to crack the 10k followers, the 10k months or the 6-figure year the fastest.
But you’re not Usain Bolt.
And you’re putting unnecessary expectation and stress on yourself when you try to chase the shiny objects (aka the new business tactic that’ll bring you fame and fortune).
In today’s episode I’m sharing why you need to STOP wasting your time endlessly chasing fads and START building rock solid business foundations.
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04 Jul 2022
How to create a community of raving fans & paying clients with Fionnuala Doherty
00:41:21
In the online business space having a community of like-minded humans is essential for your business success.
Because think about it like this - your community are the people who:
Engage with your content
Attend your masterclasses or challenges
Buy your offers
Tell their friends about your offers
So knowing how to build a community of soul connections and paying clients is important!
It’s also one of the questions I’m asked about most frequently so on today’s episode of the How I Do Content Podcast I’m speaking with a special soul who has created and cultivated their own magical community - and that’s Fionnuala Doherty.
Fionnuala is a yoga teacher and retreat space holder, a life coach & a reiki practitioner.
She has supported many women to uncover the career of their dreams, find soul friends & community & to truly own their limitless potential.
I’ve witnessed her build and cultivate such a supportive community of humans who love her AND buy everything she’s selling - so in today’s episode Fionnuala shares how she has done that and why having a community is so important in both life and business.
And if you’re thinking about a membership model for your business - make sure you listen to the end of our chat as she shares her experience creating and launching her online membership.
There’s so many nuggets of gold in our chat - I know you’re going to LOVE it!
Things You’ll Learn in this Episode of How I Do Content
The secret to building and nurturing a community of friends and paying clients
Why community is such an important part of life and business
Fionnuala’s tips for creating and launching an online membership
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11 Jul 2022
The Business of Design: How to create a magical home office space with Caylah Williams
00:26:22
One of my favourite things about my business is that I get to stay at home every single day with Ned all while I support my magical clients.
I’ve built a 6-figure business without having to leave my home which is pretty cool for an introvert like me!
Now I don’t know about you but I spend a lot of time in my office - so it needs to be a space I actually enjoy being in. And if you’re working from home a lot - you probably feel the same right?!
So today’s guest on the How I Do Content Podcast is going to share how you can create a magical home office space. I’m talking to Caylah Williams.
Caylah is the owner and interior designer at Invelope Design Studio - an interior design business based in Perth that specialises in helping new and first home owners, businesses and builders design their spaces to make it work for them.
As a kid, Caylah took the Home's lift out from the newspaper, 'critiqued' the floor plans and was forever drawing her own floor plans.
After completing work experience at a firm in Perth at 15, Caylah knew interior design was the career for her and worked to get her Bachelor of Arts with Honours in Interior Architecture from Curtin University.
Caylah has since been in the construction and design industry for 11 years and began Invelope Design Studio in 2019 after helping family, friends and new clients furnish their new homes. This cemented her love for interior design, architecture and chasing ways to be creative everyday.
The best part for Caylah is seeing her clients go from overwhelmed and stressed about their interior design choices to enjoying the design journey and loving their final spaces, knowing that the choices made are carefully considered for their space, lifestyle and needs.
We hope you enjoy our chat!
Things You’ll Learn in this Episode of How I Do Content
The difference between an interior decorator, interior designer and interior architect
The essential items you may be missing in your home office
Tips to make your current set up more functional and comfortable for long term use
Caylah’s biggest lessons from running her business
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18 Jul 2022
An Introvert's Guide to Networking
00:09:40
Now if you’re a regular listener you KNOW that I don’t like leaving my house…
And as an introvert I thrive off alone time - just Ned & I.
BUT I also run a business and even though it’s an online business - sometimes I gotta leave my house in the name of building my business.
I know all the extroverts are telling you that you gotta leave your house and talk to people if you want to grow your business.
I mean, easy for them right 😉
And while yes, home is best - networking events can be pretty cool if you choose the right ones to attend.
And if you go into them clear on what you want to get from the experience and set boundaries to manage your energy and look after yourself.
When you look at the benefits of networking events it’s clear why they should be part of your business strategy.
So in today’s episode of the How I Do Content Podcast, I’m talking about networking as an introvert. Specifically how I’ve used it to amplify my marketing, build connections and grow my business.
Things You’ll Learn in this Episode of How I Do Content
The difference between an introvert and an extrovert
The benefits of networking events as part of your business strategy
My top tips for attending networking events as an introvert
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25 Jul 2022
How getting to know your audience can help you kick BIG goals in your business with Nadine Nethery
00:40:01
The most important thing when you’re creating ANYTHING in your business is WHO you’re creating it for.
Put it this way - the success of your business is dependent on how well you know your ideal clients or customers.
Your offers, your content, your launches - all rely on truly getting to know your audience FIRST.
And the way you unlock this knowledge and kick big goals in your business – is through AUDIENCE RESEARCH.
And today’s guest on the How I Do Content Podcast is about to share the secret to nailing this important step.
Today I’m chatting to Nadine Nethery.
Nadine is the Founder of CAN DO! Content and a strategic copywriter for women-led brands who want to intentionally attract, delight and retain their dream customers.
Her strategic take on copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and grow a cheer squad that spreads the word for you (and comes back for seconds and thirds).
Over the years Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine.
In today’s episode Nadine shares why audience research is so important and oh so many practical ways to undertake and implement audience research as part of your business processes.
You’ll finish this episode super clear on how to get to know your audience through audience research so you can kick big goals in your business.
Get your notepad ready - it’s a good one!
Things You’ll Learn in this Episode of How I Do Content
Why audience research is so important and how to make it a regular part of your business processes
The most important questions to ask in your research to support you to hook your dream customers
How to put your audience research into action to help you increase brand affinity and sales
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01 Aug 2022
Is the Instagram Era over?
00:10:47
Instagram is quite the dumpster fire right now.
All the drama has been bubbling under the surface for a while now due to lower engagement and increasing unrest amongst users. And if I had to pinpoint the time it started - I’d say around the time they gave us the gift of Reels.
Add onto that the constant changes, the constant glitches and the introductions of new features every 5 minutes it’s turned Instagram into a pretty shit user experience.
Now today’s episode is not to spend the next 10 minutes bitching about Instagram - because that doesn’t help you.
But I do want to share what you can learn from the Instagram drama (particularly what NOT to do) and what it means for your business.
So let’s discuss.
Things You’ll Learn in this Episode of How I Do Content
A snapshot of the Instagram drama and how Kim Kardashian and Kylie Jenner became involve
What you can learn from Instagram - particularly what NOT to do
What this all means for your business and how you can
How to cultivate confidence & create epic results in your business with Evelyn Kelly
00:37:04
Cultivating self-belief, confidence and self-worth is essential to the success of your business.
It affects EVERYTHING.
From how you make decisions, to how you show up online and share your offers, through to how you support your clients.
It’s linked to everything you do, which is why knowing how to create unstoppable self-belief, inner confidence and own your self-worth helps you create epic results in your business.
Today’s guest on the How I Do Content Podcast is someone who knows a thing or two about how to do this – that is Evie Kelly.
Evie is a Life and Business Coach on a mission to support ambitious women to create unstoppable self-belief and confidence so that they can create the life and business they truly love and deserve.
Using her signature framework of Mindset, Strategy and Soul, Evie coaches her clients to create profitable, sustainable, soul-led businesses with ease and joy.
Evie built her business to fully booked in under one year, and is also the co-founder of a million-dollar product based business in New Zealand - Brooklyn Flowers.
Evie is also the host of the Elevate Your Life podcast, and the proud dog mum of a beautiful golden retriever, Finn.
In today’s episode Evie shares how you can cultivate confidence & create epic results in your business and what to do when you don'tfeel your most confident self or fear is holding you back from taking action.
You are going to LOVE this episode!
Things You’ll Learn in this Episode of How I Do Content
Why is self-belief and confidence is so crucial to creating epic results in your business
How you can create unstoppable self-belief, inner confidence and own your self-worth
What to do on the days when you don’t feel your most confident self
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15 Aug 2022
Building a 6-figure business as an introvert
00:15:44
There’s definitely a misconception out there (thanks to bloody IG) that to be successful you need to be more extroverted.
And it’s no secret that society and the online space often celebrates and rewards the most extroverted people.
But I’ve built a 6-figure business – and I’m a raging introvert.
A business that celebrates my unique blend of introverted magic AND makes me sirius money.
I often see the shock in people’s faces when they realise that someone who rarely does reels or leaves their house has the confidence to create magic in my business and make as much money as I do.
It’s not magic. Thanks to smart and strategic business decisions, I play to my strengths and make it super easy for me to succeed.
So in today’s episode of the How I Do Content Podcast I’m sharing 4 things that have supported me to build a 6-figure business without needing to turn myself into an instant extrovert.
Things You’ll Learn in this Episode of How I Do Content
The misconception out there that to be successful you need to be more extroverted
The 4 things that have supported me to build a 6-figure business without needing to turn myself into an instant extrovert
The 3 steps to craft magnetic messaging that stands out to your soulmate clients
Sign up for – How to Scale Your 6-figure Business as an Introvert – The Intensive
It’s the online intensive to embrace your introverted superpowers + make you sirius money in your business.
I’ll guide you through the marketing and sales strategies you need to take your business to the next level without trying to compete with loud extroverts by attempting to do loud extroverted things.
You’ll finally have the confidence to do business in a way that celebrates your unique blend of introverted magic.
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22 Aug 2022
Tips to nail your course launch copy with Nami Clarke
00:50:00
You’ve decided you want to launch a course…
It’s been on your vision board for a long time and you’re finally going to make it happen…
And then the self doubt hits and you think about all of the things you need to do to launch it into the world.
*Cue panic and overwhelm*
But before you freak out – don’t worry I’ve got some hot tips for you on how to nail your course launch copy.
Because this plays a key role in your launches and you better believe, when you know how to craft kick-ass launch copy – it’ll make your launches 100% more easeful and fun.
And on this episode of the How I Do Content Podcast I have the perfect guest for you – today I’m talking with Nami Clarke.
Nami is a course launch copywriter and sales strategist.
She refined her magic toolkit of copywriting, sales, and content strategy running a photography studio for 10 years in one of Melbourne’s fancy postcodes.
Today, through her workshops, signature course and 1:1 support - she helps digital course creators worldwide create more profitable launches with less stress.
Nami's written work has been published by Mamamia, Elephant Journal, Huffington Post, and more... but nobody likes a bragger.
In today’s episode we dive into all things course launch copy and strategy - from sales pages to launch emails to pricing your program and pretty much everything in between.
So if you’re ready to nail your course launch – let’s begin.
Things You’ll Learn in this Episode of How I Do Content
The starting point for all your launch copy
How to write a high-converting sales page that leads to course sales
How to get more email subscribers to buy your course and avoid launching to crickets
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
29 Aug 2022
5 reasons why being an Introvert in business is a good thing
00:11:56
Despite what society and the online space says, I’m such a big believer that business was made for introverts and I’m going to tell you why.
Because as an introvert, for most of my life I’ve been told by society that being quiet and enjoying alone time is not a good thing.
We live in a society where it’s considered desirable to be the social, vocal and “life of the party” kinda person.
And then I started my business and in the online space you’re faced with messaging that tells you to be successful you need to be more extroverted.
But I am a walking, talking example of what’s possible for introverts in business when you embrace your unique blend of introverted magic.
So in today’s episode of the How I Do Content Podcast I’m sharing 5 reasons why being an introvert in business is a good thing.
Things You’ll Learn in this Episode of How I Do Content
Why I believe being an introvert in a business is actually a superpower.
5 reasons why being an introvert in business is a good thing
How you can embrace your introverted superpowers to build a successful business
Join the Introverted Biz-Wizard Mastermind It’s my mission to empower introverts in business to embrace their introverted superpowers and that’s exactly why I created the Introverted Biz-Wizard Mastermind.
This 6-month container has been created to help you find your voice, build a brand you love and create an introvert-friendly business strategy that lights you the fuck up (without draining your social battery).
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
05 Sep 2022
4 Introvert-friendly business strategies to create a sustainable & profitable business without draining your social battery
00:16:08
It’s one thing for me to tell you that being an introvert in business is a superpower – but practically how do you embrace those superpowers and also create an introvert-friendly business strategy?
You know that you’re an introvert and what that means for your energy and now it’s time to manage it in a way that’s best for you and your business.
And that’s exactly what I’ll be sharing in today’s episode of the How I Do Content Podcast – 4 of my favourite introvert-friendly business strategies.
This is super important because as an introvert if you’re always doing the opposite of what feels enjoyable or natural to you – guess what?!
It’ll be impossible to make it work – you’ll end up hating your business or burning yourself out. And you don’t want that.
And to add to that – in the online space, the successful businesses are the ones who are authentic, helpful and engaging.
Your community and your ideal clients want to connect with real people. So if you’re forcing yourself to be someone you’re not (aka an extrovert), your people will be able to tell – and they won’t trust you and therefore won’t buy from you.
So allow me to share some business strategies that are introvert-certified (by me of course).
Things You’ll Learn in this Episode of How I Do Content
Why you need to manage your energy in a way that’s best for you and your business
4 introvert-friendly business strategies to create a sustainable & profitable business without draining your social battery
The secret to embracing your introverted superpowers to build a successful business
Join the Introverted Biz-Wizard Mastermind If you want the support to bring these strategies to life in your business (through a magical mix of group and 1:1 coaching) – I invite you to join me for the Introverted Biz Wizard Mastermind.
Over 6 magical months together, we’ll finesse your version of an introvert’s strategy to a fuck yes business. One that helps you build a business that actually feels good while making you sirius money.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
12 Sep 2022
How to navigate stress in your life + business and still thrive with Karen Aird
00:53:35
In the last 12 months, I've spoken to so many business owners who are feeling it. They’re stressed, exhausted and on the brink of burnout.
They’re holding their shit together – barely.
So today’s episode of the How I Do Content podcast is really timely because I know so many magical humans are feeling this way – me included.
And I know that when I’m experiencing things in my business – so are my clients, so are my community and so are you.
So in today’s episode, we’ll dive into navigating stress in your life and business with my wonderful friend Karen Aird.
Karen is a Mindset, Stress & Lifestyle coach, as well as Co-founder, Creative Director and Lead Coach at the most peaceful place in Perth, health and wellness club, Clear Mind Studio.
In her online coaching programs and courses, Karen uses her signature framework, The Clear Mind Method, to help high-achieving women go from burnt out and stressed to balanced, purposeful, energised and happier than they have felt in years.
She supports her clients to live the happy, successful, stress-resilient life they dream of, without over-stretching, feeling guilty or burning out, via one and one coaching and her group program The Stress Solution.
Karen is really immersed in this work and has such rich knowledge and lived experience which makes her the perfect guest today. She shares some really great practical tips and strategies that you can implement straight away.
Simple and sustainable habits, boundaries and practices to help you reduce your stress levels.
Things You’ll Learn in this Episode of How I Do Content
Practical tips and strategies to navigate stress and still thrive
Karen’s favourite systems, habits & boundaries to create balance and reduce stress
How Karen’s boundaries and habits have changed since becoming a mum
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
19 Sep 2022
5 Characteristics of Clients Who Get Results
00:12:35
Quantum leap has become the new buzzword online. Earlier this year it was energetics and now it’s quantum leap.
And with this, I’ve noticed this trend of many people expecting their business to go boom overnight without actually doing the foundational work that leads to these big expansive results.
Or business coaches talking about quantum leaps like they just happened without actually sharing the reality of how it happened. The behind-the-scenes “who, what, when, where, how, why” context is missed when they’re only sharing photos of them sipping cocktails in Bali or the multitude of Stripe deposits into their bank account. There’s nothing wrong with sharing this of course – but context is everything.
Despite what the online space might have you believe – you simply don’t wave a magic wand and hello 6-figure business.
Because here’s the thing – if you want BIG results in your business you’ve gotta be willing to put in the work.
And what I know to be true is that these quantum leaps are actually a result of consistency and certain characteristics business owners embody. It’s THIS that leads you to that tipping point of seemingly overnight results aka a quantum leap.
So in today’s episode of the How I Do Content Podcast I’m sharing 5 characteristics of clients who get results.
When my clients embody these characteristics consistently – that’s when the magic happens!
So let’s begin.
Things You’ll Learn in this Episode of How I Do Content
The secret behind the new buzzword in the online space is not what you might think
The 5 characteristics of clients who get results
Why embodying these characteristics is where the magic happens
Join the Introverted Biz-Wizard Mastermind 6 months of support from Ned & I to help you find your voice, build a brand you love and create an introvert-friendly business strategy that lights you the fuck up.
I myself know and have experienced first-hand the impact of being surrounded by magical humans in a mastermind container with the support of a business coach who truly gets you.
And this is what you’ll receive over 6 magical months as an intimate group of biz-witches & wizards.
We start next Monday 26th September, so if you’re ready to create incredible magic in your business and get the results you truly desire – come and join us.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
26 Sep 2022
Why You Need to Sell To Stand Out (Even as an Introvert)
00:11:26
Pop Quiz Time
What do I think when I see people sharing their offer (aka selling)?
Is it…
A) You go Glen Coco
B) Sheesh I wish they’d STFU
C) Dog they’re so annoying and salesy
D) Absolutely nothing
The answer is – ALWAYS A or D
The only person thinking B or C is YOU – which means you need to heal your relationship with selling.
Because you’re in BUSINESS – and if you’re not selling in some way every single day, then is it really a business?
And put it this way — if you have something that helps people or solves a problem they have…
It’s a bit rude if you don’t tell them about it, right?
Now I also know selling is something that can feel a little scary and overwhelming when you’re worried about being annoying and sounding salesy.
And if you’re an introvert, the thought of trying to be more extroverted to make sales is immediately no.
But selling is non-negotiable as a business owner and to stand out to your soulmate clients you gotta sell my friend.
So in today’s episode of the How I Do Content Podcast I’m sharing 3 ways to make selling easier so you can sell powerfully and stand out to your soulmate clients even as an introvert.
It’s time to make selling easier – so let’s begin!
Things You’ll Learn in this Episode of How I Do Content
What everyone is really thinking when they see you sharing your offers
The 3 things you can do to make selling easier
How to sell powerfully and stand out to your soulmate clients even as an introvert
Join the Introverted Biz-Wizard Mastermind You don’t have to completely change who you are to build a successful business and we need you showing up and sharing your unique blend of magic.
And that’s why I created the Introverted Biz Wizard Mastermind.
As a brave space for introverts who want to embrace their unique blend of introverted magic AND build a business that makes them sirius money.
Doors are about to close and the sorting hat ceremony is about to begin – so this is your last chance to join us for the next 6 months.
So you can continue to do things as you’ve always done them…
Or you can level-the-fuck up alongside Ned, myself and the other magical introverts who are buckled in and ready to create magic.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
10 Oct 2022
How to protect your assets & simplify your business legals with Nina Milosevic
00:48:34
A successful business is one that is built on solid foundations and part of having solid foundations is making sure your business is protected.
This means having your business legals set up and in place. It’s a core foundation of running a business, but something business owners tend to overlook because well yes, legals and anything to do with the law can feel overwhelming AF.
But you don’t want to wait until something goes wrong or you have a legal problem before you take action.
And that’s why on today’s episode of the How I Do Content, I want to support you to simplify your business legals with the help of my friend and past client Nina Milosevic.
Nina is a fully qualified Australian Lawyer, specialising in business law and disputes, and the principal legal head at LegallyWithNina.
She has worked in law for over eight years with businesses of all sizes - small to multibillion-dollar businesses.
Nina's passion is making legals accessible, simple, and affordable to small and online business owners, and guiding them through their business ownership journey - from inception to growth, and the unfortunate one-in-a-million dispute event.
Nina also assists clients with contracts, property issues, estate-related matters, debt recovery and building disputes.
In today’s episode, Nina shares some of the biggest misconceptions people have about lawyers and how you can take steps to make sure your business is legally protected.
So if you’re ready to protect your damn self and simplify those business legals – let’s dive in!
Things You’ll Learn in this Episode of How I Do Content
Why business legals are a core foundation of building your business
The biggest mistake business owners make when it comes to the legal aspects of their business – and how you can avoid them!
What you need to have in place to make sure your business is legally protected
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
17 Oct 2022
Behind the Scenes of my $50k sales month
00:15:05
If I could sum up the past couple of months in my business it would be hectic, exciting and expansive AF.
At the end of August, I launched my very first mastermind (the Introverted Biz-Wizard Mastermind) and by the end of September, I’d hit my first $50k sales month.
I want to preface this by saying – no I didn’t wave a magic wand and hello $50k in sales.
I didn’t post once or twice and then stop because I was worried about annoying people or sounding salesy.
And I also didn’t create any complicated Reels – in fact, none of the reels I shared even had me in them!
In today’s episode of the How I Do Content Podcast I’ll share how I DID call in $50k of sales as I take you behind the scenes of my $50k sales month.
As always I value transparency so that’s why I like to break everything down for you so you can understand how I got to this milestone and because I always find it helpful to learn how other biz owners do the same.
So let’s break down my $50k sales month shall we?
Things You’ll Learn in this Episode of How I Do Content
Behind the scenes of my first $50k sales month
The 3 steps I took prior to my launch to set myself up for success
The 3 core things I did to make my $50k sales month a reality
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
24 Oct 2022
Your roadmap to generate 5 and 6 figure launches in 2023
00:15:35
As you head full steam towards the end of the year – you naturally begin to think about next year right?
I’m definitely already thinking ahead to what 2023 will look like for my business and of course that includes my launches – what offers I’ll be launching, when I’ll be launching them and what kinda prep work I need to start moving on now.
And you might be thinking “it’s only October Tahryn, WHAT THE FUCK?!”
But when you think about it – you want to:
Be wrapped up for the year around mid-December
Take some time off or at least reduce your hours for the festive season.
And then if you have kids and you’re in Australia, then there’s school holidays.
Before you know it’s February 2023 and you’re only beginning to get back into the swing of things. Because when you get to the end of this year you want to actually take some time off to rest and recharge – instead of worrying about all the things you need to do in your business in 2023.
So that’s why you want to start doing a bit of forward planning for your launches in 2023 now.
All this to say – you need a repeatable launch roadmap to help you generate those 5 and 6 figure launches in 2023.
And that’s exactly what I’m sharing with you on today’s episode of the How I Do Content Podcast.
This is your 5 step roadmap to planning your 2023 launches and what you need to consider before you hit that launch button.
I LOVE A PLANNING MOMENT – So let’s begin!
Things You’ll Learn in this Episode of How I Do Content
Your 5 step roadmap to planning your 2023 launches
What you need to consider before you hit that launch button
The role strategy, messaging, content and selling plays in your launches
Sign up for your Launch Wizard Intensive Day The one day intensive to create your repeatable launch framework and plan your 5 and 6-Figure Launches for 2023.
4 sessions across 6 hours to dive into the different launch elements and map out your entire launch framework together.
A framework that you can replicate for all your future launches.
Book your intensive today and get ready to hit that launch button in 2023.
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
31 Oct 2022
What Taylor Swift can teach you about launching. 5 tips for a magical launch experience
00:18:20
Welcome to the Midnights era!
If you’ve been living under a rock or you’re simply not a Swiftie you might not be aware that on Friday 21st October – Taylor Swift dropped her much-anticipated 10th studio album, Midnights.
In doing so, she sent Swifties around the world into a frenzy.
And if there’s one thing Taylor Alison Swift knows how to do – it’s release a new album and do it in her own unique way.
Other than my Queen Beyoncé – Taylor Swift is unmatched when it comes to building genuine hype and excitement around her album releases. Hype + excitement that leads to album streams and sales.
Now you might be wondering – “Tahryn, what does Taylor Swift and her album release have to do with business?”
Well wizard – the example I always use when I talk about launching, is a music artist releasing an album.
So let’s pretend you’re Taylor Swift for a moment and you decide to release a new album.
All of the steps you need to take in the lead-up to the release date to get the album out into the world and into the ears of as many of your fans as possible – that's what launching is in its simplest form.
Releasing your magic into the world, sharing it with your community and inviting them to join you.
Now what I’ve just witnessed from the Midnights album release is that Taylor Swift is a true launch wizard. I tip my sorting hat to her.
So in today’s episode of the How I Do Content podcast, I’m sharing what Taylor Swift can teach you about launching.
Yes! This episode is all about how to create a magical launch experience – one that not only captivates your audience but also inspires them into action aka to buy from you.
If you’re in business and you’re a Swiftie you’re going to LOVE this episode – so let’s dive in.
Things You’ll Learn in this Episode of How I Do Content
A run down of the Midnights launch experience so far
Why Taylor Swift is a true launch wizard and what you can learn from her
5 things you can do to create a magical launch experience
Sign up for your Launch Wizard Intensive Day If you’re planning to launch in 2023 and want the support of a real-life launch wizard (me not Taylor Swift) – you can book a Launch Wizard Intensive Day and together we’ll map out your own Midnights style launch plan (including strategy, messaging, content and sales).
You’ll finish the intensive with your own personalised repeatable launch process that you can replicate for ALL your 2023 launches and beyond.
Snap up the last remaining spot at the special launch price. Once that spot is gone – the price goes up!
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
07 Nov 2022
Self Care & Selling Candles: How to Build a Successful Product-Based Business with Cat Westell
00:34:43
The most important part of your business is not how many Instagram followers you have if you’ve gone viral on TikTok or even how much money you make – the most important part of your business is YOU.
Because without you – your business wouldn’t exist. And that’s why it’s so important to look after yourself and prioritise your well-being. Self-care is one way you can do this, but it’s much deeper than just a surface-level practice that might spring to mind when I say the words self-care.
In today’s episode of the How I Do Content Podcast I’m chatting with my wonderful friend & self-care advocate Cat Westell.
Cat is the owner and creator behind Amoret Muse Creations which she began in 2020 as a way to not only channel her creativity but most importantly to look after herself as well.
She creates beautiful candles, diffusers, and bath and body products to help you pamper yourself, but Cat’s mission is much deeper than that.
It’s this passion and mission alongside these beautiful products that have helped Cat build a thriving product-based business.
So in today’s episode Cat shares what self-care means to her, why it should be a top priority for you as a business owner and how she’s built a 6-figure product-based business in a saturated market.
I know you’ll love Cat and our conversation – so let’s begin.
Things You’ll Learn in this Episode of How I Do Content
What self-care means to Cat and why it should be a top priority for you as a business owner
Cat’s top tips for a sell-out launch
How Cat built a 6-figure product-based business in a saturated market
Background Music is Copyright Free. You're free to use this music in your videos. Track: Harry Potter Theme Song Music promoted by Chayatori Records Video Link: https://youtu.be/WY8-lVlLhWE
14 Nov 2022
3 Smart Launch Strategies Working Right Now
00:16:40
We’re headed straight into the storm that is Black Friday, Cyber Monday, End of 2022 – it’s the silly selling season!
This is one of my favourite times of the year to sell.
Don’t believe the stories that you can’t sell right now because everyone else is or that no one is buying right now – because those stories don’t serve you.
So in today’s episode of the How I Do Content Podcast, I want to share 3 smart launch strategies that are working right now and my advice for you if you’re preparing to sell the shit out of your offers during this season.
As a marketer, I also love this time of year for observing how businesses sell and the offers they choose to put out into the world. I can never just switch off that part of my brain and I love to pour over sales pages, launch emails and all sorts of promotional material.
And this episode is basically a summary of observations from my marketing brain working 24/7 #yourewelcome
So let’s begin!
Things You’ll Learn in this Episode of How I Do Content
3 smart launch strategies that are working right now and how you can use them in your business
My advice for launching during the silly selling season and how you can navigate it successfully
Why this is one of my favourite times of the year to sell
Sign up for my magical Black Friday offers
It’s that time of the year when I open up my wizard trunk and give you access to some of my favourite biz wizard spells!
In fact, I’ve created your one-stop-shop for everything business + content + launching – it’s your complete roadmap for marketing online.
My online programs The School of Content Wizardry and Become a Launch Wizard are on sale now.
You can buy them separately or in a bundle – so if you’ve been on the waitlist or eyeing these off each time I launch them – this is the time to buy.
There’s also a special 1:1 Biz Wizard Coaching Gift Pack if you want to experience 1:1 coaching with Ned + I in 2023.
I can’t wait to see which gift you give yourself + your business.
Learn how to repurpose your content so you can turn one piece of content into multiple pieces without spending more time creating content with my mini-course Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/secret-offer/
Now, this is potentially controversial…but it needs to be said!
The reason your offer isn’t selling is NOT because:
Your offer sucks or you haven’t included enough bonuses
You haven’t created Reels with immaculate transitions and trending audio
You’ve shared about it too much and pissed people off
I’ve lost count of the number of business owners who spiral because their offer isn’t selling and immediately blame the algorithm, the universe, the recession, their competitors, the full moon – sound familiar?
And the result? You:
Add MORE stuff to your offer – stuff your ideal client doesn’t really need
Re-create a viral Reel from another business owner – because if it worked for them it’d work for you right?!
Stop sharing your offer, delete Instagram and ghost all potential buyers because you don’t want to annoy people – a surefire way for people NOT to buy your offer if you ask me
All of this is a touch over-dramatic, don't you think?
Especially when the real reason your offer isn’t selling is ACTUALLY that your messaging is shit #sorrynotsorry
So in today’s episode of the How I Do Content Podcast I’m sharing some tips to help you improve your messaging so you don’t burn everything to the ground next time your offer isn’t selling.
Sounds good? Let’s do this!
Sign up for my magical Black Friday offers
And if you want a little more Tahryn & Ned magic in your life + business – check out our magical Black Friday offers!
Become a Launch Wizard AND the School of Content Wizardry are available to purchase for $999 each or you can bundle them and save $2200.
These offers are available until Wednesday 30th November so if you want to unlock everything you need to market your business online, be quick!
Learn how to repurpose your content so you can turn one piece of content into multiple pieces without spending more time creating content with my mini-course Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/secret-offer/
5 ways to make 2023 easier (and generate more cash)
00:10:24
Holy flying dementors!
Can you believe that in just over a month we’ll be waving bye bye bye to 2022 and welcoming in 2023 – that’s wild right?!
I swear to dog we were welcoming in 2022 like 5 minutes ago!
And I don’t know about you, but I’ve already started thinking about and planning what 2023 is going to look like for myself, Ned and the business.
Because what I know to be true, is that you can set yourself up for success (with less overwhelm and stress) when you have a rock-solid plan of attack.
If you spend a little bit of time planning what 2023 looks like for you + your business NOW, you can really switch off over the Christmas / New Year period and rest and recharge…
Knowing that, come the start of 2023, you can dive straight into creating magic in your business without feeling like you’re already behind.
So to help you start planning ahead for 2023, in today’s episode of the How I Do Content Podcast I’m going to share 5 ways to make 2023 easier (and generate more cash).
Because I’m 100% for making life + business as easy as fucking possible and I’m happily calling in more abundance than ever before in 2023.
This is the potent and powerful planning process that I go through every year around this time – so I hope it’s helpful and let’s begin.
Sign up for my magical Black Friday offers
And if you want 2023 to be the year that you harness the power of content + launching in your business – you need to check out my Black Friday offers.
I’m giving you instant access to my signature programs Become a Launch Wizard + the School of Content Wizardry (separately or in a bundle) so you have the marketing and sales strategies you need to make 2023 your best year yet.
These Black Friday offers end TOMORROW Wednesday 30th November.
You get LIFETIME ACCESS to the content for these programs. So you can take advantage of this Black Friday savings and start the content at any time.
You’ll also receive any future updates to the content or additional masterclasses.
Learn how to repurpose your content so you can turn one piece of content into multiple pieces without spending more time creating content with my mini-course Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/secret-offer/
So you’ve just survived the 2022 Black Friday & Cyber Monday tsunami – how you feeling? More importantly, how's your inbox feeling?
I have to admit this year’s Black Friday activity shocked me. A couple of years ago it wasn’t really a thing here in Australia – very few businesses ran sales. And then this year, it went up a notch or 100. It seemed like every Harry, Ron & Hermione on the internet had some kind of offer.
Now I actually enjoy observing how businesses sell and consumers shop these sales and make purchase decisions. My favourite (+best) class at uni was consumer behaviour and, as an introvert, I naturally am quite observant.
I’ve observed a lot in the online space over the past 3 years and this year’s Black Friday period got me thinking even more.
I’ve noticed some patterns and things I keep witnessing and I really want to shake people and tell them “for the love of dogs – PLEASE STOP!”
So in today’s episode of the How I Do Content Podcast I’m going to share 5 things I wouldn’t do as a business owner.
Again – welcome to my brain!
And before I get started I want you to know that I don’t share this to shame you if you do any of these things. I understand as a business owner (and as a human) you’re juggling quite a few things (scratch that – many, many things) and you might not even be aware you’re making these mistakes.
I also want to share some alternatives to these mistakes because it’s all about growing and evolving right?
So let’s do this!
How we can create magic together in 2023
If you’re an introvert in business and want to find your voice, build a brand you love and create an introvert-friendly business strategy that lights you the fu*k up (without draining your social battery) – I’ve just opened applications for the March 2023 round of the Introverted Biz-Wizard Mastermind. 6 magical months together to finesse your version of an introvert’s strategy to a fuck yes business.
When you sign up before the end of this year, you receive a BONUS 90-minute 2023 planning & strategy session in January.
All it takes to sign up is a $200 deposit and then future payments start at the end of March.
There are limited spots available as first preference goes to my current mastermind wizards.
And if you prefer 100% 1:1 support and personalised attention on your business, copy & launches alongside a Hermione-level wizard to support you to navigate biz life and build a profitable & sustainable business – you want my 1:1 Biz Wizard Coaching Series.
Over 4 months you get fortnightly 1:1 coaching calls, unlimited Voxer support, unlimited copy review and access to ALL of my online programs (and anything I create in 2023).
My 1:1 coaching prices are going up in January so now is a great time to lock in your spot at the current pricing.
Learn how to repurpose your content so you can turn one piece of content into multiple pieces without spending more time creating content with my mini-course Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/secret-offer/
Learn how to repurpose your content so you can turn one piece of content into multiple pieces without spending more time creating content with my mini-course Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/secret-offer/
Introvert Looking to Grow Your Business This Year? Here’s What You Need to Know
00:15:58
2023 is well underway, and if you’ve set your goals for the year ahead and sustainable business growth is one of them – you’re in the right place.
In today’s episode of the How I Do Content Podcast, I share with you the 4 key areas to focus on if you want to grow your business in 2023.
The 4 areas I touched on in today’s episode are key foundations of business success, and they’ve supported me in increasing the revenue and profit of my business each and every year for the past 4 years.
Of course, I’m coming at this from an introvert-friendly perspective but if you’re an extrovert this doesn’t mean what I’m about to tell you won’t be just as potent and powerful for you too.
So let’s dive in!
FREE DOWNLOAD – 5 introvert-friendly marketing & sales scripts to win clients online With one tap of your wand you’ll unlock the introvert-friendly marketing and sales scripts I use in my business to call in Beyonce-level clients on repeat.
A new way of doing business. How to prepare yourself and your business to bloom with Jess Miller
00:57:34
The last couple of years have often felt like being put through the washing machine several times – right? But right now I’m sensing a shift.
I know many business owners who are ready for change. A change in the way they run their businesses. And a change in the way they live their lives.
To quote Christine Caine – “Sometimes when you're in a dark place you think you've been buried, but you've actually been planted.” And, after being planted for the last couple of years, we’ve reached a point where we’re ready to bloom.
But first, we need to create the right conditions to do so.
And to help you give your life and business a little TLC – today’s guest on the How I Do Content Podcast is here to share her perspective on doing business in 2023.
It’s been a long time coming, but I’m so excited to chat about all things life + business with the wonderful Jess Miller.
Jess is a deep-thinking, big-feeling, joy-seeking revolutionary.
As an integrative business coach, she supports change-making women to redefine success, reclaim their true essence, and recalibrate their bodies so they can cultivate a business and life that feels like home.
She is such a wealth of knowledge when it comes to running a successful business (both brick + motor and online). She’s also a mama to Charlotte, and her husband Pablo is my wonderful podcast editor.
Jess is someone I’ve been inspired by and looked up to longer than the Social Bolt has been in existence. Her Make Your Mark summit back in 2019 opened up a whole world of successful female-led businesses to me and now I’m so lucky to consider her a friend.
In today’s episode, Jess shares what you can do to prepare yourself and your business to bloom in 2023.
So, if you’re ready to navigate business life in a way that feels good for you and also grows your business – let’s begin!
Things You’ll Learn in this Episode of How I Do Content
What you can do to prepare yourself and your business to bloom in 2023
What’s actually important when it comes to growing your business in a way that’s sustainable and nourishing
Jess’s hopes for the online space in 2023 and her advice for other introverts in business
Understanding your human design to amplify your strengths as an introvert with Cat Skreiner
00:55:42
Running a business is probably the greatest personal development journey there is. You learn a whole lot about yourself as you navigate business life:
Your strengths
Your weaknesses
What you like
What you don’t
And it can also open up new ways of thinking, doing business and learning about yourself.
One of my first new discoveries as a business owner was human design.
I’d never heard of it prior to starting my business, and I should also mention I wasn’t a massively spiritual person.
But when I learnt more about human design and my human design type (for reference I’m a 4/6 emotional Manifestor) it was a big permission slip to own my strengths and build a business that works for me!
So, on today’s episode of the How I Do Content Podcast, I’m diving into all things human design with my magical friend Cat Skreiner.
Cat is an energetic business strategist and Human Design guide who works with conscious entrepreneurs and business leaders seeking to understand and embody their unique energetic blueprint to achieve more ease, flow and abundance in their personal and professional lives.
Cat is also an introvert and such a wonderful example of what’s possible for you and your business when you amplify your superpowers and create a business that supports you to thrive.
In today’s episode, Cat shares how knowing your human design helps you to create an aligned and abundant business and how human design changed her life and business.
You’ll also get an insight into my human design profile as Cat does a mini-reading for me.
So let’s begin!
Things You’ll Learn in this Episode of How I Do Content
How knowing your human design helps you to create an aligned and abundant business
NEW WORKSHOP: How to stand out in the online space as an introvert in 2023 This is my new 90-minute workshop where I’ll guide you through the strategy, storytelling and sales spells you need to stand out in the online space without trying to compete with loud extroverts by attempting to do loud extroverted things.
This workshop will take place on Thursday 9th February at 10.30 am Perth time.
How to take your online business from $100K to $1 million as an introvert with Steph Taylor
00:56:23
As I always say – you don’t need to be an extrovert to be good at business or to have a successful business.
You can be an introvert AND build a 6 or 7-figure business.
But being an introvert and growing a business in the online space means that sometimes you gotta step out of your comfort zone and do things that feel a little uncomfortable.
Let me be clear – it’s not about completely changing who you are, it simply means taking into consideration your strengths and doing things a little bit differently.
And today’s guest on the How I Do Content Podcast is someone who really embraces their introverted superpowers and in doing so has built a phenomenal business – and that’s Steph Taylor.
Steph is an online business strategist, who helps service-based business owners build profitable and sustainable online businesses that continue to grow even when they’re offline.
In 12 months, Steph took her online business from $100K to $1 million. And the best bit? This didn’t come with the trade-off of more hustle and more time. In fact, by creating a solid online business and sales engine, she was able to take weeks off to hike around the outback with a tent on her back, and be off the grid for a month in a campervan with her furry best pal, Archie.
By leaning on strategy over tactics, value over the hard sell, and longevity over quick wins, Steph believes that a successful online business shouldn’t feel like you’re pushing an elephant up the hill, but instead should feel fun, flowy, and fulfilling.
With her podcast, Imperfect Action, that’s clocked over 1.5 million downloads and is supporting over 4,000 paid students and counting, Steph today teaches online businesses how they too can create financial, choice, time, and location freedom through her framework that blends strategy, content, sales, systems, and mindset.
Because let’s be real: your online business shouldn’t fall apart simply because you weren’t “on the tools”, simply because you finally took that holiday, or simply because you didn’t post that reel.
This conversation is filled to the brim with next-level magic – we talk about so many aspects of running an online business and how Steph took her business from $100K to $1 million as an introvert in business.
You’ll LOVE this conversation – so let’s get started.
Things You’ll Learn in this Episode of How I Do Content
Steph’s experience as an introvert in business
The key mindset and strategy pieces that supported Steph to take her business from $100K to $1 million in 12 months
What Steph would focus on if starting her business from scratch
Steph’s business predictions for the online space in 2023
Sign up for: How to stand out in the online space as an introvert in 2023 – The Workshop
If you're an introvert in business and want to unlock the spells to help you stand out in the online space in 2023 – this is your last chance to sign up for this workshop!
This 90-minute workshop (held THIS Thursday 9th February) will support you to build a magical business that feels GOOD + makes you SIRIUS money – without you having to sign up for a Transfiguration Class to become an instant extrovert (ewww no thanks!)
Tickets are only $29 AUD and I’d so bloody love to see you there!
The exact mindset you need to make social media your bitch as an introvert
00:11:07
Mindset is a HUGE part of what I do.
It’s not something I talk about a whole lot in my content, but it’s always a key piece of how I support my clients.
Now, mindset is something you’ll be navigating whether you’re an introvert or not. But when you throw in the fact that the online space can favour the more extroverted – introverts in business can find themselves faced with different mindset challenges.
And that’s why the first module of the Introverted Biz-Wizard Mastermind is on mindset, and often on our group coaching calls I’m coaching my wizards through mindset challenges they’re navigating.
One of my core values, and something I support my clients with, is not attempting to change who you are so you fit in online – but instead embracing your unique blend of magic (your introverted superpowers) and creating your own unique place in the online space.
Now, the hot topic in my community and my mastermind currently is social media, and specifically how to navigate it as an introvert.
Because it CAN totally feel like the extroverts' playground, and something that does feel challenging – but it always comes down to how you choose to use it and the mindset you need to adopt to make it work FOR you.
So, in today’s episode of the How I Do Content Podcast, I’m taking you through the exact mindset you need to make social media your bitch as an introvert.
This is how I navigate social media as an introvert, and it’s helped me to build my business and do it in a way that is uniquely me.
So let’s begin.
Join the Introverted Biz-Wizard Mastermind
If you’re an introvert in business and want further support to build a magnetic mindset and create an introvert-friendly business strategy that lights you the fu*k up – the Introverted Biz-Wizard Mastermind is for you.
Over 6 magical months together we’ll go deep to finesse your version of an introvert’s strategy to a fuck yes business. One that helps you build a business that actually feels good while making you sirius money.
It’s a mix of small group coaching and 1:1 support to make sure you get the personalised support you need to build a business filled with things that set your soul on fire!
Spots are limited and already filling, so don’t wait around until the Dark Lord returns – take action NOW!
20 Feb 2023
How to embrace your unique blend of magic & reach your first 10k month with Chayla Taylor
01:07:38
A $10k month is often one of the first goals you set when you start your business.
And if you’ve hit a $10k month before, you’ll know how exciting it feels when you reach it for the first time. I can still remember my first $10k month and, honestly, I still feel excited when I hit $10k months.
And if you’re yet to reach that milestone, not to worry, because today’s guest on the How I Do Content Podcast recently hit her first $10k month and is going to share how she did it!
Today I’m talking to my amazing client & friend, Chayla Taylor.
Chayla is a photographer – but this label doesn’t even come close to describing this magical human.
In her own words, she’s a fat, feminist photographer based in Perth Western Australia with 15 years of experience behind the camera – but that’s not what sets her apart.
She’s a posing expert and will have you looking (and feeling) your most fabulous self.
She’s passionate about body positivity, fat acceptance, neurodivergent advocacy and self-love.
She’s a creative genius, and I’m always blown away by the ideas and themes she dreams up for her photoshoots and the results are always a knockout.
Chayla also has the most infectious laugh (which you will soon hear) and working with her is always a fun and hilarious experience, full of genuine warmth.
I’m lucky to have witnessed her incredible growth in the past 18 months.
She’s taken her business from inconsistent bookings and revenue to consistently booking out her photoshoots and also hitting her first 10k month – all while being proudly too much and sparkling and giggling her way through it.
In today’s episode, we dive into how she has embraced her unique blend of magic & in doing so created an incredible business that is uniquely Chayla.
You’ll love Chayla as much as I do, I just know it!
Things You’ll Learn in this Episode of How I Do Content
How Chayla has embraced her unique blend of magic to create a business that’s uniquely Chayla
Chayla’s favourite things about being a photographer and how she channels her creativity to dream up magical photoshoot themes
What you should focus on to reach your first (or next) $10k month in 2023
If you want to be supported by me to embrace your introverted superpowers and grow your business to $10k months and beyond – the Introverted Biz-Wizard Mastermind is where it’s at.
If you’ve ever been told you’re too quiet or you need to be louder to be successful – I call BS.
You don’t need to change who you are and I don’t want you to. The world needs introverts to do their thing without being pressured into doing things they don’t want to.
Introverts are pretty fucking powerful, and when you embrace your personality, you own it and you harness its magic - watch the fuck out, world.
Enrolments are currently open for the March round and I’d love to support you to embrace your unique blend of magic.
You can find out more and sign up at www.thesocialbolt.com.au/mastermind or come on over to Instagram @thesocialbolt and slide into my DM’s and let's chat.
27 Feb 2023
Why You As An Introvert Need A Mastermind More Than 1:1 Coaching
00:10:17
As an introvert, I KNOW you love your alone time, and that a group of people is not your idea of a good time…
However, there’s one situation where a group of people is actually a good time.
It’s something that’s good for you AND your business – and that’s a group mastermind.
Now hear me out! I’ve been part of a mastermind in one way or another since 3 months into my business and, as you know – I’m a raging introvert!
I’ve been working with my coach for 4 years, and after doing 1:1 coaching with her first, she then decided to transition her business model to a mastermind model.
I was invited to join the first round of her mastermind and I’m not going to lie – I wasn’t totally sold on group coaching or being in a group with people I didn’t know.
But 4 years later here I am – still working with the same coach, and still in a mastermind. I’m also a support coach for one of my coach’s masterminds AND I’m the Head Wizard inside the Introverted Biz-Wizard Mastermind.
So I know my way around a mastermind, and I’ve experienced the magic that happens inside these containers.
In today’s episode of the How I Do Content Podcast, I’m sharing 3 reasons why masterminds and introverts are a match made in heaven!
Don’t believe me – let’s get into it!
Join the Introverted Biz-Wizard Mastermind If you’re an introvert in business who is weighing up your options between 1:1 coaching and a mastermind – you should really check out the Introverted Biz-Wizard Mastermind.
The positives of the Introverted Biz-Wizard Mastermind are:
You get the best of both worlds – 1:1 coaching AND group coaching
I cap the number of wizards at 10 to keep the mastermind small and intimate – you’re not one of many on the calls with limited access to the coach
Your coach is an introvert just like you and is there to support you to create a business that amplifies your strengths
And even though I KNOW you love your time alone – you don’t have to do business alone.
That’s why I created this mastermind specifically for introverts.
So come join us! The doors are currently open for the March round and I’d so love to support you to take your business to the next level – the introverts’ way!
How My Baseline is $10k+ Months + How You Can Create It Too
00:13:16
Give me consistent cash and I’m as happy as Hermione at exam time.
Over the last 4 years, I’ve built a consistent $10k+ cash baseline in my business. It means $10k months are the minimum for my business – and anything I earn on top of that is a magical bonus.
Now I didn’t get to this baseline by getting caught up in the latest trends or being distracted by shiny shit.
I’ve prioritised the boring basics:
Offer creation
Messaging & Marketing
Launching & Selling
Creating a memorable personal brand
Building & nurturing my community
I’ve consistently done the things that many people avoid because they’re too busy focusing on how to create a viral Reel or quantum leap to 6-figures overnight.
These boring basics might not give you the same excitement rush as seeing Harry Styles in concert BUT you better fucking believe they work.
And the businesses that DO prioritise these boring basics – are the businesses that stick around for a long time.
So in today’s episode of the How I Do Content Podcast, I want to share with you how you too can create a baseline of $10k+ months.
Let’s do this!
Join the Introverted Biz-Wizard Mastermind And if you’re ready for consistent cash in your business – I invite you to join me inside the Introverted Biz Wizard Mastermind.
This is Hogwarts for introverts in business, and the place for you to grow to $10k+ months and beyond.
Doors for the March 2023 round are closing very soon – so if you want in, let’s make it happen!
Strategies for Boosting Business Profit: 4 Expert Tips from Money Mentor Clare Wood
00:43:16
Are you BFFs with your business finances, or would you rather hang out with Voldemort than think about money?
The stories you have around money could be limiting your earning capacity, so it’s kinda important to understand your numbers so you can create more money magic in your business.
Today’s guest on the How I Do Content Podcast is here to help you!
Clare Wood is a money mentor, author, speaker and podcaster. She’s a qualified accountant (a CPA), but she’s not your average bean counter – she uses her money-making mentoring powers for good and supports service-based businesses to scale while creating a lifestyle they love.
She runs The Profit Academy, an online school created to help business owners increase their profits exponentially.
In today’s episode, Clare shares some practical strategies to help you get comfortable + confident with your numbers and why transforming your relationship with money will help you increase the amount of profit you can earn.
Let’s create some money magic!
Things You’ll Learn in this Episode of How I Do Content
The numbers you need to know as a business owner
How you can start feeling more confident about your money TODAY
Clare's advice for business owners who want to increase their profit in 2023
Six Tips For Building A Standout Brand In 2023 with Suz Chadwick
00:51:18
As more and more businesses market and sell their offers online, this means increased competition to get your business and your offers in front of your ideal clients.
Your ideal buyers have endless options – so how do you stand out online when it feels like there are a million other [insert what you do here]s?
And no, doing what you’ve always done is not going to cut it!
The secret spell to making consistent sales in your business in a competitive online space – comes down to creating a memorable and bold personal brand.
And today’s guest on the How I Do Content Podcast is the perfect example of the power of a personal brand.
Today’s guest is the magical Suz Chadwick
Suz is a BOLD Business & Mindset Coach and Speaker supporting entrepreneurs to go from business confusion to clarity, courage, and CEOing at the next level.
If you want to be the go-to person in your industry, or you want clients clambering for your brand of awesome sauce – then you're in luck!
With over 15 years as a brand consultant working with global brands and entrepreneurs, leaders, and teams, Suz knows what works when it comes to creating a business, mindset, and brand that helps you stand out.
So let’s dive in!
Things You’ll Learn in this Episode of How I Do Content
What it requires to build a bold + memorable personal brand
How you can create an authentic and bold personal brand that stands out online and calls in those dream clients and customers
How introverts can stand out online without being the loudest person in the room
Connect with Suz Chadwick
Follow Suz on Instagram at https://www.instagram.com/suzchadwick/
Listen to the Brand Builder’s Lab Podcast at https://suzchadwick.com/podcast/
Find out more at https://suzchadwick.com/
27 Mar 2023
How to Create a Client-Attracting Lead Magnet with Kate Emiley
00:52:39
You have your email list because you’re a smart business owner…
But how the heck do you grow it beyond your mum and your best friend?
Now I don’t know about you – but I don't hand over my email address to any old business or simply because they told me I should sign up for their email list.
People are spoilt for choice so you gotta give them a pretty good reason to hand over their email address and sign up for your email list – not to mention get them to stay there and buy from you.
So, on today’s episode of the How I Do Content Podcast, the magical Kate Emiley is here to help!
Kate is a content strategist and educator with over 10 years of experience in marketing.
She’s also a lover of dogs and a toddler mum!
Her mission is to empower passionate service businesses to confidently grow their community, build connections, and convert clients on autopilot using email marketing, which she shares inside her course, Effortless Email Marketing, and on her YouTube channel.
I’ve been following Kate for nearly 5 years, and she always shares super practical tips to help you effectively implement marketing strategies in your business.
So if you’re ready to create a client-attracting lead magnet – let’s dive in!
Things You’ll Learn in this Episode of How I Do Content
Why Kate loves email marketing, and how to use it alongside your social media channels
How to get people to sign up for your email list, and nurture them into paying clients
Kate’s tips to create a lead magnet that not only grows your community but also attracts soulmate clients to your business, without having to fight a bloody algorithm
How to Create an In-Demand Offer in 3 Simple Steps
00:11:38
A couple of weeks ago I launched my 90-minute intensive 'How to Create a Money-Making Personal Brand' sessions – and they quite literally flew out the door on their Nimbus 2000 broomstick.
My goal was to sell 10 intensives at the special launch price of $299 – and I hit that goal in a week!
I didn’t even get a chance to share some of the amazing content I had planned – so this was a very simple, low-key launch.
Now, this also wasn’t a fluke.
This is the third time I’ve launched 90-minute intensives at this price point.
And this is the third time I’ve sold them out – each quicker than the last.
Want to know how I did it?
Good, because you’re in the right place!
In today’s episode of the How I Do Content Podcast, I’m going to share the 3 things you need to focus on to create an in-demand offer that sells out.
No, it’s not just you – business IS a little slower than usual.
The economy, the cost of living, and an impending recession mean that consumers are more discerning with how they spend their money.
It’s not to say they’re not buying – it’s just at the moment it’s not as fast and free-flowing as it once was.
Most business owners I’ve spoken to are also experiencing a slower start to the year – slower sales, slower launches, increased decision time and lower engagement.
So now you can exhale knowing it’s not just you!
I also want to share what this means for you.
Because you don’t have to sit in the fear and uncertainty and let it consume you. It’s the perfect time to get proactive about where you’re spending your time in your business and what you’re going to do to navigate the current landscape.
So in today’s episode of the How I Do Content Podcast, I’m sharing the 4 things you can focus on right now to keep building momentum and making money in your business.
The Secret To Scroll-Stopping Brand Messaging That Makes Sales On Repeat
00:11:58
I want to let you in on a little secret.
A way to get your ideal clients and customers to stop scrolling past your content…
To take notice and have your content speak so deeply to them, they think you’ve taken up residence in their head …
Which gives them no other option but to throw their money at you!
In today’s episode of the How I Do Content Podcast, I’m sharing the messaging shifts you need to make to stand out online and cash in.
Because THIS right here is the difference between crickets and consistent clients + cash.
And, in an online space where you’re competing for the attention of your community – you need to know how to master your marketing message.
To cut through the noise and stamp your unique blend of magic everywhere so it’s clear to your ideal clients or customers why they need YOU in their life – RIGHT NOW!
21 Must-Have Tools to Grow Your Small Business to Six Figures (and Beyond!)
00:14:28
If you’ve ever wanted a behind-the-scenes look into the backend of my business – you’re in luck!
Because on today’s episode of the How I Do Content Podcast, I’m sharing the tech tools and team that support Ned & I, and help create the magic you see on the front end.
You usually only see the finished product on the front end, but there’s a whole lot more that you don’t see when it comes to running a 6-figure business.
I’m sharing everything I use in my business, why I use it, and also some other options I know work - because sharing is caring right?!
This episode topic was HIGHLY requested by my Instagram fam – so I hope you find it super helpful and insightful!
When a Launch Doesn't Go to Plan: What to Do Next (with examples)
00:13:24
My launches don’t always go to plan.
Shocking, I know, for this so-called “launch wizard”.
But the reality is that sometimes…
The tech dogs like to test me with tech issues
Instagram engagement goes down the toilet mid-launch
The unsubscribes and unfollows pile up
There are multiple days in a row without sales
All I hear is “NO I don’t have the time”, “NO I don’t have the money”, and “NO I’m not ready”
I don’t even come close to hitting my launch goals
In fact, there’s usually some version of this in every single launch.
So, in today’s episode of the How I Do Content Podcast, I want to take you behind the scenes of a launch of mine that didn’t go to plan – my most recent launch of the Introverted Biz-Wizard Mastermind.
I’m going to share with you my reflections on why it didn’t go to plan, and what lessons I’m taking from this launch to tweak and refine for future launches.
My Biggest Lessons In Business From Startup to Success - 100th Episode Special
01:00:22
One hundred.
One hundred episodes of the How I Do Content Podcast.
One hundred episodes of me sitting down at the microphone, hitting record, and sharing what’s hot on my heart.
And, in doing so – hoping that it resonates with you.
But here we are today – 2 years later, over 20,000 downloads, 47 magical guests, and hitting record on episode 100.
To celebrate, I’m handing over the mic to my extra special guest host – someone who played a BIG role in my decision to start this podcast – my magical friend Bec Cuzzillo.
Bec is a Spiritual Business Coach for spiritual women who want to build abundant, heart-led, sustainable businesses – businesses that truly set their souls on fire.
But she’s so much more than that to me.
Bec & I have been in the same mastermind container for the past 4 years. We are the OG Swift Masterminders & OG Swift Inner Circlers with our business coach Ellie Swift – that’s how we first connected.
And, in 2020, I started working with Bec as her virtual assistant / OBM / content assistant. During that time she launched her podcast Feminine Fire, and working with her on that gave me the confidence to start this podcast.
Even though we took a small break, I couldn’t resist going back to support Bec with her podcast and launch content – which makes her one of only a couple of done-for-you content + copy clients I have.
So when it came time to decide who should be my guest host for Episode 100 – it was pretty obvious.
Bec is not only one of my biz besties, but she’s also one of my best friends, so it feels special to share this episode with her.
So let’s do this – Episode 100!
Things You’ll Learn in this Episode of How I Do Content
My friend Bec Cuzillo takes the mic to ask me the questions you most want to know
Why starting this podcast was the best business decision I made
Some of the biggest lessons I’ve learnt from 4 years in business
What the future holds for The Social Bolt, and the big-picture dream vision for this business
3 Essential Components to Master to Hit $10k Months
00:12:35
It’s no secret that if you’re marketing yourself and your business online you need to be constantly evolving.
The landscape in the online space is always changing.
I only need to look back 4 years ago when I started my business to see how much has shifted and changed.
There’s always a new trend or marketing channel, or way of marketing and selling your offers, to keep on top of.
Over these 4 years, as a good introvert does, I’ve observed and listened to what I’m seeing and hearing in the online space.
I’ve also been privy to the behind-the-scenes of so many of the successful businesses that you know and love…
Not to mention the hundreds of clients I’ve supported to build and grow their businesses.
What I’ve observed is that when it comes to hitting those $10k+ months and continually growing your business year after year – there are 3 components you need to master.
3 components that will become even more important as the online space continues to grow and expand.
In today’s episode of the How I Do Content Podcast, I’ll be breaking down these 3 components into my signature framework.
It’s something I’ve been teaching my clients for years, but this is the first time I’ve really put it out there as my process.
So let’s begin!
Sign up for my 1:1 Biz Wizard Coaching Series Applications are now open for my 1:1 Biz Wizard Coaching Series.
This is your 1:1 business coaching series to support you to take your business to the next level WITHOUT working yourself to the brink of burnout or transfiguring yourself into someone you’re not.
3 Aussie Brands Who Absolutely Nail Their Marketing + What You Can Learn from Them
00:16:33
I’m an absolute sucker for good marketing.
Even though I have a degree in marketing and I know as a marketer there’s always an element of strategy in what brands are doing – when they nail their marketing + their messaging… TAKE MY MONEY! If you can make ME feel like I matter, that I’m important and not just another $$...
AND you can back up that marketing with actual results and a kick-ass product or service... Well, you've got me – hook, line and sinker. I’ll be your biggest cheerleader for life and I’ll happily shout your name from the rooftop (without you even having to ask). I even laugh at myself for being the "perfect customer" in the customer journey sometimes. I used to think I was weird for how much I analysed brands and their marketing + messaging – but I’ve come to realise it’s an actual superpower of mine.
So, in today’s episode of the How I Do Content Podcast, I’ve got my observation cloak on and I’m going to share 3 brands that nail their messaging, and what you can learn from them.
I think it’s so helpful to see examples of magical marketing + messaging out in the wild and then apply the same principles to your brand and business.
So let’s do this!
Sign up for my 1:1 Biz Wizard Coaching Series If you want to nail your messaging and marketing and say 'alohomora' to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.
An Honest Conversation About Business & The Impact of Social Media with Jessie Parker
01:18:14
Nothing is more refreshing to me than honest + open conversations about the realities of business life.
I’m not a fan of surface-level small talk.
I believe there’s so much magic to be found in these deeper-level conversations and it also helps you to find your people and form genuine connections.
And one person I absolutely love having these conversations with is Jessie Parker.
Jessie runs cup-filling in-person events + a mastermind for Perth business owners. She has this superpower of bringing people together, and creating brave spaces for open + honest conversations exploring the real-life version of being your own boss.
She’s a mum of 3, a FIFO wife and a dog mum who loves all things creative, especially illustration, graphic design and making a mess.
Not to mention, Jessie is really passionate about humans being here on earth to have a human experience and staying true to their values in life and business…
NOT spending all your time glued to your smartphones, buying into the social media circus, and spending every ounce of energy creating content to please algorithms (algorithms that aren't designed with human's best interests at heart).
I absolutely love our juicy chats about all things life and business, and thought why not bring it here for you to listen to as well?
These are the conversation I fucking live for and wish more people would share so openly and honestly – I know you’re going to LOVE it!
So let’s dive in.
Things You’ll Learn in this Episode of How I Do Content
Why Jessie believes in-person events are so important
The #1 struggle of business owners who attend Jessie’s Honest Biz Brunches
How to grow your business without spending all your time on social media
Jessie’s top lessons from taking a step back from social media in her own business
Messaging on the Mic - Volume 1: How To Level-Up Your Brand Messaging As A Virtual Assistant
00:11:10
Welcome to the first episode of my Messaging on the Mic Series!
If you’re thinking – “Wait, what is Messaging on Mic, Tahryn?”...
Well, let me get you up to speed, wizard!
Messaging on the Mic is a 4-week mini-series inside the How I Do Content Podcast.
I put the call out a couple of weeks ago and invited brave business owners to apply – the premise being I select 4 businesses to feature on these episodes where I share my messaging recommendations for them.
To apply they simply needed to answer 6 questions, and then it was over to me to review their messaging and share how they can take it to the next level so they’re in demand with Beyonce-level clients 100% of the time.
And why not bring you along for the ride too?!
You get an insight into how my brain works, and they unlock some practical tips and strategies to up-level their messaging.
It’s a win-win!
These episodes, where I break down real-life examples, ALWAYS get such great feedback, so it’s a bit of a no-brainer for me!
So let’s dive into the first Messaging on the Mic, wizard – we’re starting with a Creative Virtual Assistant who specialises in Digital Marketing.
Sign up for my 1:1 Biz Wizard Coaching Series If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.
Messaging on the Mic - Volume 2: 3 Ways To Stand Out As A Wedding Photographer
00:11:22
Welcome to the second episode of Messaging on the Mic!
The 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time.
If you haven’t yet listened to Volume 1 where I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing – you can check that out first.
In today’s Messaging on the Mic episode, I’m featuring a Wedding Photographer – let’s dive straight in!
Sign up for my 1:1 Biz Wizard Coaching Series If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.
How to Nail Your Social Media Strategy in 2023 with Maddison Danforth
01:04:54
A couple of weeks ago, Ned & I celebrated our 4th Business Birthday.
And, as with any business milestone, you tend to reflect on your journey so far and all the changes that you've witnessed, navigated and survived.
One thing I always think about is how much social media has changed over the past 4 years.
And what worked back in 2019 – has 100% changed and evolved too.
So what exactly IS working in social media right now?
Well, today’s guest on the How I Do Content Podcast is here to tell you.
Maddison Danforth is an organic digital marketing specialist and founder of Boho Social.
She has a background spanning over 10 years in communications and marketing, and is well and truly experienced in helping small business owners achieve their marketing goals.
She’s a Dumbledore-level Wizard when it comes to helping you show up confidently & grow your business with social media.
We actually share the same biz birthday, so I’ve witnessed her showcase this expertise for 4 years.
In today’s episode, we chat about all things social media – what’s working right now and how you can effectively use social media to connect with your community and magnetise dream clients.
Let’s do this!
Things You’ll Learn in this Episode of How I Do Content
How the landscape of organic digital marketing has evolved over the past decade
The essential components of organic marketing that perform well AND result in clients or customers
What’s actually working on social media right now
Maddison’s recommendations for what you should focus on when creating content for social media
Messaging on the Mic - Volume 3: Brand Messaging and Marketing Tips for a Reiki Master & Naturopath
00:11:55
Welcome back to Messaging on the Mic!
This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast.
In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing.
And, in Volume 2, I reviewed the messaging of a Wedding Photographer.
So if you haven’t listened to Volume 1 and Volume 2, feel free to hit pause and go check them out right meow.
In today’s Messaging on the Mic episode I’m featuring a Reiki Master & Naturopath – so let’s dive straight in!
Sign up for my 1:1 Biz Wizard Coaching Series If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.
Messaging on the Mic - Volume 4: 3 Ways To Boost Your Jewellery Brand & Stand Out Online
00:11:31
Welcome back to Messaging on the Mic!
This is the 4th and final instalment of this 4-episode mini-series inside the How I Do Content Podcast. Well, for now at least.
To recap the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing. In Volume 2, I reviewed the messaging of a Wedding Photographer. And, in Volume 3, I reviewed the messaging of a Reiki Master & Naturopath.
So if you haven’t listened to those episodes – feel free to hit pause and go check them out right meow.
And today’s featured wizard is a jewellery designer and maker.
I thought it would be great to take a look at messaging from the perspective of a product-based business.
Because yes! Messaging is still important for product-based wizards.
Your customers are spoiled for choice, and having a great product isn’t enough these days. You need to be able to communicate to your community why your product is the one for them.
So let’s begin!
Sign up for my 1:1 Biz Wizard Coaching Series If you want to nail your messaging and marketing and say alohomora to more income and impact – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you in creating desire, demand and differentiation through your messaging so you can take your business to the next level.
The Psychology Behind Magical Copy with Copywriting Wizard Anita Siek
01:01:22
The secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words.
And perhaps you’re thinking to yourself – “what does psychology have to do with copywriting, Tahryn?!”
Well, a whole lot more than you think!
Because, as I always say – the most important thing when creating anything in your business is WHO you’re creating it for.
Whether that’s content or offers – you need to deeply understand them (what they’re currently navigating, experiencing and feeling) and what they desire instead if you want to make consistent sales in your business.
And this is something you can’t outsource to ChatGPT.
The successful businesses are those that are deeply connected and tapped into what their community needs and wants, and they deliver on it again and again.
And what better wizard to chat about this with than the magical Anita Siek?
Anita is a lawyer turned brand strategist and copywriter, and CEO of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands that don't do normal create a dent in their industry through the power of psychology and words.
Anita's work has been featured on Forbes, Boss Babes, Mumbrella, Smart Company, Thrive and more, and some of her clients include Australia's largest insurance group, IAG, Challenge DV (formerly known as Australia's CEO Challenge), Lack of Color, The Calile Hotel Group and Luna Bronze.
I KNOW you’re going to love this conversation and Anita!
So let’s begin.
Things You’ll Learn in this Episode of How I Do Content
Why consumer psychology is an essential ingredient in your copywriting
How you can use consumer psychology to uplevel your copy and content game
Anita’s thoughts on two hot topics – ChatGPT and the impact of the current economic climate on purchase decisions
The Unplugged Woman: How to Take an Intentional Year Off Instagram with Misty Johnson
00:54:35
Have you ever felt like taking a break from Instagram?
I definitely have!
It’s a big decision that brings up a whole lot of other questions like:
How will I grow my business if I’m not on Instagram?
Will my community remember who I am if I’m not on Instagram?
What if I miss out on an exciting opportunity because I’m not on Instagram?
So, if you’ve ever thought about taking a break from Instagram, but couldn’t get your head around how it would work – you’re in luck!
Today’s guest on the How I Do Content Podcast is currently taking a year off Instagram and is going to share her experience so far with you.
I’m excited to talk to the magical Misty Johnson.
Misty is a Social Media Self-Care Coach and stay-at-home, Mama-on-a-mission, supporting women to unplug from social media in a simple, sustainable, stress-free way (that works for them) so they can hit refresh on their time and prioritise what's truly important.
Misty believes the unplugged woman is potent and powerful, and, by prioritising social media self-care, you can cultivate a healthy, intentional relationship with social media, and have the capacity to impact the lives of those nearest and dearest to you.
She also lives by the idea she calls "JOLO", or the Joy of Living Offline. Where you get to be present in the moment, for the moment - rather than worrying about taking the perfect photo for social media, instead capturing that moment in time for the pure joy it brings.
This is such a refreshing and eye-opening discussion and if you’ve been thinking about disconnecting to reconnect – you’ll love it too!
Things You’ll Learn in this Episode of How I Do Content
The reasoning behind Misty’s decision to take a year off the ‘Gram
How Misty prepared to unplug and what her experience has been like so far
Misty’s recommendations to help you practice social media self-care
The Biggest Sales Page Mistake That's Killing Your Conversions
00:09:29
The humble sales page is a powerful tool that helps businesses market and sell their offers.
And yet some online “gurus” will try to tell you that sales pages are dead.
I disagree completely – the sales page is NOT dead…
HOWEVER…
Online business has changed.
Consumers and how they make their purchase decision has changed.
And yet, people are still writing sales pages the exact same way and expecting better results.
So no, the sales page isn’t dead, but how you’re writing them should be!
In today’s episode of the How I Do Content Podcast, I’m going to tell you why you still need a sales page AND how you can avoid making the most common sales page mistakes that I’ve witnessed from reviewing hundreds of sales pages over the last 4 years.
Because when you know how to write a sales page – you’re unlocking a sales-generating asset in your business (and who doesn’t want to make sales on repeat?!)
Sign up for my FREE Masterclass – How to Write a Sales Page in 2023 If you want to know the 3 essential elements of a sales page that stands out and sells out… I’m running a FREE masterclass on Tuesday 1st August at 12.30pm AWST.
If you want to turn your sales page into a sales-generating machine that attracts dream clients on repeat – you should 100% sign up.
There will be a replay, but you gotta sign up to get it.
I would love to have you there with me as I showcase my love for sales pages.
How My Toughest Year In Business Became My Most Profitable To Date
00:11:45
As I sat down to reflect on the end of the 22/23 Financial Year, I discovered that not only was June my biggest-ever cash month in business…
But it was also my biggest financial year to date.
And while I love celebrating these magical milestones – I also share this with you because my biggest year in business (to date) didn’t exactly look like what you might expect it to look like.
There was about a 3-month period earlier this year where business felt really hard. And no matter what I did, it felt like I was pushing shit up a hill.
So I know what you’re thinking – how did I end up having my biggest year in business, all while navigating these challenges?
Well, in today’s episode of the How I Do Content Podcast, I’m going to reveal all. I want you to walk away feeling confident that this is possible for you AND for you to have some really practical tips for how to turn things around if you’re finding business hard right now.
So let’s begin!
Sign up for my 1:1 Biz Wizard Coaching Series If you want to reignite your sales in the second half of the year and make 2023 your best year yet – my 1:1 Biz Wizard Coaching Series is for YOU!
I support you to create desire, demand and differentiation through your messaging so you can take your business to the next level.
I have just opened up TWO spots – to make one yours tap your wand here for all the juicy details.
Redefining Success: Why You Don't Need a Rags to Riches Story
00:11:17
I’m sure you’ve heard it before – if you want to create a connection with your ideal client or customer, you need to tell your story.
Heck, if you’re a long-time listener of this podcast or you’ve come to any of my masterclasses – you’ll know this is something I speak about a lot.
And one of the most common objections I hear when it comes to sharing your story is – “but Tahryn, I’m not that interesting.” or “I don’t have a rags to riches story.”
Firstly – same! I’m a basic bitch from way back.
In fact, I always joke with my coach – “imagine if everyone knew how boring I am”. My idea of a good time is staying home with my dog and doing abso-fuckin-lutely nothing.
So I totally hear you on that, but today’s episode of the How I Do Content Podcast is going to blow up the notion that you need a rags-to-riches story to share your story.
You up for the challenge? Let’s do it!
Sign up for my 1:1 Biz Wizard Coaching Series This is for you if you want to build an in-demand business that showcases your unique blend of magic and that feels fucking good.
It’s not your average business coaching series as it includes 5 hours a month of done-for-you copy + content (yes, I do that for you!).
If you want me to be your business coach AND copy wizard – tap your wand here.
I can’t wait to support you in creating incredible magic in your business.
How to Showcase Your Unique Magic so Your Business Stands Out
00:10:23
If you’re a long-time listener of the podcast, you’ll know there are 2 things I’m not a big fan of…
Copy + paste templates and Reels.
Now the reason I’m not a fan is because these 2 things have a HUGE impact on what’s shared in the online space and how people show up online.
So often people consciously or subconsciously try to “fit in” by emulating what other people are doing.
You try to replicate someone else’s strategy or create content a certain way because that’s what everyone else is doing and it’s working for them – so you want that too.
Seems like a smart option right?
But here’s the thing, doing something just because every Harry, Ron & Hermione on the internet is doing it – is NEVER a good business strategy.
Because when you do that – you dilute your unique blend of magic and instead blend into the same sameness out there.
And here’s the honest-to-dog truth – the competition for the attention of your ideal clients or customers is FIERCE.
It’s never been more important than now to stand out online if you want to attract, engage and convert your soulmate clients.
So in today’s episode of the How I Do Content Podcast, I’m going to share what you can do right now to create differentiation in your messaging.
This is something that’s missing from a lot of people’s marketing AND it’s THE thing that can make the biggest difference to helping you stand out online.
So let’s begin!
Join me for Messaging Worth Thousands If you live in Perth and want to hang out with me IRL and get newfound clarity on how to bring desire + demand + differentiation together in your marketing messaging so you’re ready to call in thousands of extra revenue, new clients and a fully booked business.
I’m running my very first in-person event on Thursday 14th September.
Messaging Worth Thousands is the in-person mastermind event to elevate your messaging and call in thousands on repeat.
There are only limited tickets available and at the time of recording 50% of tickets have been snapped up.
So if you want to join me for a magical day surrounded by Perth’s best biz wizards – grab your ticket here.
4 Steps to Building an In-Demand Business that Always Sells Out
00:08:58
How do you become an in-demand business owner?
You know the ones…
They release any type of offer and, in what seems like an instant – they’re sold out or fully booked.
Not only do they do it on repeat, but they also make it look SO easy.
So how do they do it?
Have they mastered the dark arts or sold their soul to the Dark Lord himself?
Well, not exactly.
And how do I know?
Well, not only have I seen behind-the-scenes of many 6-figure, multi-6-figure and 7-figure businesses…
But in the past 4+ years, I’ve made sales from every single offer I’ve launched.
From “done for you” packages to digital products, to group programs, to a mastermind, to 1:1 business coaching, and everything in between.
And what I know to be true is there are 4 things you need to master (repeatedly) if you want to become an in-demand business owner too – and that’s exactly what I’m about to share with you on today’s episode of the How I Do Content Podcast.
So let’s dive straight in!
Sign up for 1:1 Business Coaching Becoming an in-demand business owner is not about a quick hack…
It’s about mastering your business foundations to market and sell your offers.
If you’re ready to build these foundations and become an in-demand business owner too – I can support you with this in my 1:1 Biz Wizard Coaching Series.
Together we’ll map out your own unique magic potion for biz success.
I currently have ONE spot open to start as soon as you want.
The Essential Guide to Systems and Tech Tools for Small Businesses with Nivek Harrison
01:01:55
When I think about the many 6-figure, multi 6-figure and 7-figure businesses I’ve had the privilege of working with and supporting…
They’ve mastered the art of simplifying and streamlining their business so it continues to grow and elevate year after year.
And today’s guest on the How I Do Content Podcast is an expert at supporting these business owners to do this…
Let me introduce you to Nivek Harrison.
Nivek is an Online Business Manager and the owner of The Virtual Chapter, a full-service virtual support agency for soul-led coaches, course creators and consultants who want to transform & elevate their businesses through the power of leveraged systems, structures and teams.
After training with the Beautiful You Coaching Academy and building a successful life coaching business, Nivek quickly found her passion in all things technology & people and supporting other entrepreneurs to build their dream businesses.
When she's not project managing like a boss in Asana, you'll find her spending time with her young family, reading a book or getting her nerd on with the latest tech news.
Nivek has seen behind the scenes of many of these 6-figure, multi 6-figure and 7-figure businesses and knows what goes into reaching these kinda business milestones.
The secret?
Well, there are 3 areas to consider here – mastering systems, hiring a team, and diversifying your content through podcasting.
In today’s episode, Nivek shares her advice when it comes to these 3 areas so you can also simplify and streamline your business and set yourself up for sustainable success.
So let’s dive in!
Things You’ll Learn in this Episode of How I Do Content
Why systems + processes are a non-negotiable if you want to simplify and streamline your business
The things you need to know BEFORE you hire a team and how you can prepare your business for hiring support
Why you should consider launching a podcast and how you can optimise it for growth
How Brooke Vulinovich Built a Million-Dollar Online Membership
01:07:23
One of the most popular offers in the online space right now is a membership. It seems like every Harry, Ron & Hermione is creating + launching a membership.
And I get it – it’s a great entry point for your clients and customers.
But what actually goes into creating and launching a successful membership? A membership with a community filled with raving fans, that grows and evolves with you AND that makes you consistent cash?
Well, today’s guest on the How I Do Content Podcast has a magical membership that’s been running for nearly 6 years, has supported thousands of business owners, and has generated over a million dollars in sales.
She’s also your all-time favourite guest on the podcast!
Get ready for an inspiring podcast interview with Brooke Vulinovich, the Instagram Sales Coach who transformed her passion for social media into a life of freedom and adventure!
From turning her FIFO husband into a househusband to embarking on an unforgettable European summer holiday, Brooke's expertise in maximising Instagram sales has reshaped her business and life.
With a deep understanding of Instagram's power as a sales and marketing platform, Brooke has unlocked the secrets to success. She shares innovative strategies and proven techniques that have helped thousands of entrepreneurs harness Instagram's true potential.
Discover how to create an irresistible Instagram presence, attract your ideal audience, and skyrocket your sales. Brooke's personalised coaching and step-by-step guidance will empower you to optimise your content, craft compelling captions, leverage influential partnerships, and utilise cutting-edge sales techniques.
Having worked with global brands including American Express, Mazda, Dermalogica and F45, Brooke's remarkable journey has inspired countless individuals to achieve their dreams. She's committed to sharing her knowledge, helping you revolutionise your business, and attain the freedom you deserve.
I’ve been a member of the Social Club Community since before my business even existed, and I learnt how to use Instagram for my business from Brooke!
So if you’ve been thinking about creating and launching a membership in your business – you’re going to love this episode!
Let’s do this! Things You’ll Learn in this Episode of How I Do Content
What goes into running a million-dollar membership
How the Social Club Community has evolved over the past 6 years
The biggest misconceptions about creating + launching a membership
What you need to know if you’re thinking of including a membership as part of your business model
4 Key Strategies For Winning & Keeping Your Dream Clients
00:11:51
Winning clients is the goal right?!
But what does it actually take to attract those Beyonce-level clients who are as hot as Harry Styles and ready to buy from you?
But before I reveal how to make winning clients easier…
Let me first share something that actually makes it harder – a mistake you might be making in the pursuit of these dream clients.
And that’s chasing marketing trends.
I see it time and time again – people getting distracted by the latest shiny marketing trend or quick hack to make your quantum leap to 7-figures overnight.
Here’s what you need to understand about marketing – good marketing isn’t what’s trending!
A sustainable AND profitable business isn’t built on what’s currently “trending” – and if you create your marketing strategy around trends…
You’ll always find yourself chasing the next thing when these trends change or stop working – and who has time for that?!
So on today’s episode of the How I Do Content Podcast, I’m going to save you a whole lot of time chasing trends and instead share proven marketing strategies that work every time.
Strategies that I teach my clients and use in my business on repeat – so I know they work!
Let’s do it!
Join The Money-Making Marketing Kickstarter The 6-week Kickstarter to create your magical money-making marketing + content strategy.
The Money-Making Marketing Kickstarter is your opportunity to plug in and learn only the most potent and powerful marketing strategies so you can use these skills to build your community and make Sirius money.
You get 6 weeks of learning in my Marketing Classroom and the opportunity to tap into my marketing + strategy-loving brain for only $600 or 6 x weekly payments of $111.
I wanted to make this the most no-brainer price because I’m on a mission to make marketing magic again!
6 Proven Marketing Strategies Every Business Owner Needs To Know
00:17:59
When I studied marketing at uni they didn’t teach me how to use social media.
In fact, the time devoted to learning about social media was the equivalent of a couple of slides in ONE lecture over my 2-year degree. It was hardly mentioned!
At the time I was annoyed because my goal was to work in a social media role after uni – so of course I wanted to learn more.
But 4 years into business I can hand on my Ned-loving heart say I’m actually glad they didn’t because instead, I learnt the important marketing foundations and strategies that work time and time again regardless of the specific channel used.
This has served me so well in business because I know how to show up consistently and attract, engage and connect with dream clients across multiple marketing channels without spending more time creating content or worrying about why Instagram hates me this week.
It’s made growing and nurturing a community and making Sirius money SO MUCH EASIER.
And I share this with you because it’s easy to get caught up thinking social media = marketing.
Which it doesn’t!
An over-reliance on social media doesn’t serve you. Because what happens is you get so focused on why your follower count isn’t growing or your story views are down or learning about the latest update – you lose sight of the zillions of other ways to market your offers.
Marketing strategies that don’t feel like a soul-sucking dementor.
Social media is only ONE part of your marketing strategy and as I always say – if it’s your entire marketing strategy – you gotta change that.
So on today’s episode of the How I Do Content Podcast, I’m sharing ways to maximise your marketing efforts that never go out of style.
And how do I know?
They’re the same spells I learnt in my Masters of Marketing Degree AND I’ve leveraged them in my business to make multi 6-figures over the last 4 years.
They’re strategies you’ll always need – so let’s get into it.
Join The Money-Making Marketing Kickstarter
Instead of being at the mercy of Zuckerberg’s algorithm, I’ll teach you how to maximise your marketing efforts with high-return marketing strategies.
You should know that what I teach contains zero fluff and I’m ALL about simplifying things, which is why I’ve created this potent and powerful 6-week container for you to plug in, get what you need and get on with building your magical business and making money!
How To Reduce Stress and Avoid Burnout as a Business Owner with Amanda Louisa
01:00:37
There are a lot of burnt-out business owners in the online space.
I believe this is the case for a number of reasons:
During the pandemic online business owners worked a whole lot more than you usually would because what else was there to do?
Then coming out the other side, trying to keep up with that level of output while juggling all the things that resumed as normal
Not to mention the online business space has grown a lot in the last 3 years and this has meant there’s increasing competition so you have to make sure you’re on top of marketing and sales more than ever before
With this growth in the online space has also seen the rise of the guru who spruiks the “best way” to build a successful business is their preferred method of course. And even though it doesn’t align with your values and desires – you do it anyway because you don’t want to be left behind.
I mean – fuck it’s not surprising you’re feeling burnt out and not loving business life.
So what can you do about it?
Well, today’s guest on the How I Do Content Podcast is here to help!
Meet Amanda Louisa, the powerhouse nervous system regulation coach for ambitious women ready to soar in life and business.
Formerly a recovering perfectionist and people-pleaser, she now empowers high-performing femmes to shatter their Good Girl conditioning, rediscover their soul-self, and rewire their nervous system to create soul-led lives.
She’s a passionate advocate for decolonising the wellness space and leading other rebellious women to revolutionise the way we co-exist on this planet. Amanda brings a unique blend of science and magic into her work.
On today’s episode we dive into the rise of the burnt-out business owner – so let’s begin.
Things You’ll Learn in this Episode of How I Do Content
Amanda shares her experience with burning out TWICE
The contributing factors to why we currently have so many burnt-out business owners
What you can do if you feel like you’re headed towards burnout
The Role of Mindfulness and Wellbeing in Success with Danielle McTaggart
00:52:15
Running a business can be stressful.
You’re the chief decision maker, juggling different roles in your business – not to mention the pressure to consistently make sales.
And when you add chronic illness, mental health condition or disability into the mix – you’re navigating a whole lot of things.
This is why listening to your body and embracing all parts of you and designing a business that allows you to thrive is so important.
Today’s guest on the How I Do Content Podcast is here to share her journey with you – I’m so happy to introduce you to my friend and former client Danielle McTaggart.
Danielle is an Intuitive heart lead guide, Energy waver activator, and Calm Nurturing Healer.
Her mission is to empower YOU to embrace all parts of you and thrive! To feel deeply connected to yourself, understand your self-care needs and firm boundaries. And feel fully seen, deeply heard and supported while enjoying your life’s beautiful journey!
On today’s episode, Danielle shares her experience from bed-ridden to business owner and how her health struggles led her to close her Wedding Events business and begin her journey into health, wellness and spirituality.
Today’s conversation highlights the importance of listening to your body as a business owner and the impact of your health on running a business.
It’s a must listen – so let’s begin.
Things You’ll Learn in this Episode of How I Do Content
Danielle shares her experience from bed-ridden to business owner
How Danielle’s health struggles led her to close her Wedding Events business and begin her journey into health, wellness and spirituality.
The importance of listening to your body NOW as a business owner
Marketing is ESSENTIAL if you want to build your business to 6-figures and beyond.
It’s ALSO something that can take up a whole lot of your precious time IF you don’t know where to focus your attention to maximise your efforts.
My community tells me (on repeat) that one of their biggest marketing challenges is finding the time to strategically plan, create and execute their marketing consistently.
And I get it!
You didn’t start your business to become a full-time content creator…
And even if you did, you don’t want to spend all your time on marketing when you have clients to serve and a life to live right?!
So on today’s episode of the How I Do Content Podcast I want to share 5 time-saving marketing hacks to make your marketing and your life so much easier!
And because I know time AND money are key factors in your decision-making process as you build, grow and scale your business – I also share some different options depending on the stage of business you’re at AND whether you have more time or money on your side!
How To Find Balance Building a Multi-6-Figure Business with Tori Kopke
00:57:03
Which comes first: your life or your business?
A big reason so many people start a business is because they want a freedom-based lifestyle. The freedom to do what YOU want to do, get paid what YOU want to get paid, AND do it when and where YOU want to do it.
But what often ends up happening is you start putting your business before your life and that freedom-based lifestyle starts to feel impossible.
So is it actually possible to build a successful business AND maintain a freedom-based lifestyle?
Today’s guest on the How I Do Content Podcast proves it is possible – I’m talking to Tori Kopke.
Tori is The Rural and Regional Business Coach. She works with women across Australia to create, launch, sell and scale their signature offers.
She does it all from her family farm in the Wheatbelt of WA where she wears many hats: wife, Mum of two little boys, header driver, COO, and more. She’s managed to build a multi-six-figure business in the middle of nowhere during nap times!
Her philosophy is about having a life-first business, and she supports her clients to build businesses where their life comes first too.
So if you’ve been feeling that your business is starting to take over your life a little more than you’d like – this is a must-listen episode.
Let’s begin!
Things You’ll Learn in this Episode of How I Do Content
Tori shares how she’s built a multi-6-figure, life-first business
How Tori maintains work-life balance while juggling mum, farm and biz life
Tori’s advice for how to prepare for a busy season in life and business
My 4-Step Marketing Strategy to Nail Your Black Friday Launch
00:12:09
Black Friday & Cyber Monday are fast approaching…
It’s the time of the year when your inbox and social media feed are inundated with big sales and special offers.
And even though Black Friday isn’t until the 24th of November (with Cyber Monday following a few days later), you’ll probably notice things go up a notch or a 100 in the first couple of weeks of November.
Black Friday started in the United States to mark the start of the Christmas shopping season – but it’s become a global sales period where many brands and businesses run highly promoted sales at discounted prices.
This is my third year doing a Black Friday launch and each year it seems like more and more businesses have Black Friday sales or offers.
So in today’s episode of the How I Do Content Podcast, I’m sharing how I plan my Black Friday launch this year.
The first year I ever ran a Black Friday offer it was definitely a last-minute decision, but now it’s something I plan for knowing that it’s a great time to sell your offers.
This episode will give you an insight into the strategy behind my upcoming launch and I’ll also share some tips on how you can prepare for your own Black Friday launch.
The Ultimate Guide to Ending 2023 on a High: My Q4 Strategy
00:12:55
If you’re a long-time listener of the How I Do Content Podcast, you KNOW I love a plan!
In fact, if you’ve listened to any of the episodes that have the words “3 things”, or “3 tips”, or “3 strategies” in the title – it’s a safe bet that one of those things involves a plan or a strategy.
But all jokes aside – the reason I’ve been able to build a 6-figure business, make sales from every offer I’ve launched, attract Beyoncé-level clients on repeat, and maintain this high level of consistency…
...is because I ALWAYS have a plan.
A long-term plan
A short-term plan
A launch plan
A marketing plan
A Black Friday plan
Me + Planning is kinda like Me + Ned – a package deal and better together.
Last week I shared how I’m planning my Black Friday launch this year, and, on today’s episode of the How I Do Content Podcast, I’m sharing how I’m planning my Q4.
Now, you might be thinking – “Tahryn, it’s well into October and Q4; aren’t you a bit late to the party?”
Hell no! It’s never too late to do a bit of planning, and the process I’m about to share with you is the exact planning process I go through every quarter – it keeps me on track and clear on what I need to focus on in my business to hit my goals.
You know I also love a good repeatable process – so today’s episode will support you both now and in the future!
Join The Money-Making Marketing Kickstarter Waitlist If you missed out on the current round and want to start 2024 with a spark of marketing magic – sign up for the waitlist for first access and exclusive waitlist-only bonuses!
Mastering Your Entrepreneurial Mindset with Anna Hastie
01:03:02
The most successful business owners are those who prioritise their mindset.
This is not to say they prioritise the mindset work over taking action – they do it at the same time.
They utilise different strategies to become the most aligned, magnetic and confident business owners they desire to be.
And in today’s episode of the How I Do Content Podcast, the magical Anna Hastie is going to share how you can utilise different mindset strategies to help you do the same.
Anna began her entrepreneurial life as a Remedial Massage Therapist and grew a highly sought-after Natural Therapy business.
Through her own business endeavours, Anna experienced how important it was to cultivate a strong mindset towards building and operating a successful and thriving business.
Mixing her spiritual knowledge with a business mindset, Anna pivoted towards coaching women in business through inner development and mindset.
Anna also holds deeply transformative and relaxing Reiki-infused Sound Bath Healings with the Alchemy Crystal Singing Bowls. Her sound baths are truly magical, helping participants to relax, get out of their thinking minds, and return to their intuitive wisdom.
Outside of business, Anna lives in the sunny, remote town of Broome. She is a new mum to baby Ava, and newly married to her long-time partner Francois. Adventure is in her heart, and Anna loves to explore the wide backyard of the Kimberley.
If you’ve been feeling a little meh in your business lately – this is the perfect episode for you to bring that spark back.
Get ready to become aligned, magnetic and confident!
Things You’ll Learn in this Episode of How I Do Content
Anna shares her journey into mindset coaching and south baths
The biggest mistakes business owners make when it comes to their mindset
How you can utilise mindset practices and sound healing to become the most aligned, magnetic and confident owner you desire to be
Roadmap to 5-Figures: My Stress-Free Launch Strategy
00:16:56
At the start of the year, I had one of my most challenging launches.
Despite being a seasoned Launch Wizard:
I ended the launch not reaching my goal
I heard ‘no’ wayyyyyyy more times than I heard ‘yes’ + was ghosted A LOT
People who I thought would sign up didn’t
I literally had an entire 4 weeks of no sales
I found it really fucking hard to sell my offer and even though my launch didn’t go to plan – I didn’t make it mean I’m shit at launching or swear off launching forever.
It’s just one of those things that sometimes happens in business and you can either choose to let it destroy you or you can take the lessons and keep moving.
I chose to take the lessons and keep moving because I’m a big believer that there’s ALWAYS something you can learn from your launches if you take the time to look for them.
And this story has a happy ending because fast forward 6 months I went from having my most challenging launch to having my most easy and fun launch.
So in today’s episode of the How I Do Content Podcast, I’m taking you behind the scenes of my most recent launch for the Money-Making Marketing Kickstarter which was easy, fun and 5-figures!
I’m going to give you an insight into how I prepared for this launch from a mindset, strategy and marketing perspective.
So let’s dive in!
Sign up for my magical Black Friday offers It’s that time of the year where I open up my wizard trunk and give you access to some of my favourite biz wizard spells!
In fact, I’ve created your one-stop-shop for everything marketing + messaging + launching – it’s your complete roadmap for marketing online.
You’ll find a Black Friday Offer based on what’s feasible for you in your business – from DIY to planned-for-you to full coaching and implementation.
I can’t wait to see which gift you give yourself + your business.
It’s wild to me that I’m already speaking about 2024 – but here we are!
This is the time of the year when marketers and business coaches are making their predictions for the year ahead, and planning how they can create success in their business and support their clients to do the same.
Things in the online space shift quickly when it comes to technology and consumer behaviour – so you need to keep your finger on the pulse should you need to pivot and make changes.
You also need to know what is for you and what isn’t – so you don’t find yourself chasing after shiny unsustainable trends.
There’s no point pouring time and resources into your marketing if it’s not getting you what you really want – attracting Beyonce-level clients and consistent business growth.
So, in today’s episode of the How I Do Content Podcast, I’ve dusted off my crystal ball to share my marketing predictions for 2024.
I’m spilling the tea on what you can expect and the most important things to focus on when it comes to marketing your business in the next 12 months.
Now you can of course do a quick Google Search for 2024 Marketing Predictions and most people are saying the same thing…
So I wanted to share some alternatives to what everyone is saying – to add my unique perspective to these trends. Because I NEVER EVER want to sound like every other Harry, Ron & Hermione on the internet.
So let’s dive in!
Sign up for my magical Black Friday offers If you want to set yourself up for success in 2024 and beyond with tried and tested strategies to support you to create magical sales-generating content and launch with confidence – my Black Friday offers are for you!
The continued growth in my business over the last 4 years wouldn’t have been possible without knowing how to master my marketing and slay my sales and right now there are some incredible offers on the table for all wizarding levels – from DIY to planned-for-you, to full coaching and implementation.
These offers are only available until Wednesday 29th November, so if you’ve wanted to work with me for a while – this is the perfect opportunity.
Small Business Insurance Simplified with Casey Fenton
00:44:48
When you start a business you don’t quite know the whole scope of what you’re getting into.
Sure you might have a basic idea of what you think you need to do to run a successful business…
But in reality, running a business is like an iceberg. There’s the part you see above the water (aka what you see on social media) and then a whole heap that goes on below the water and behind the scenes that you don’t see.
What’s going on below the water is often not shown or talked about enough but is super important to be aware of.
Insurance is one of these things.
Now I’m not an insurance wizard, but I do know one, so I invited the magical Casey Fenton onto the How I Do Content Podcast to simplify insurance for you.
Casey is the Founder and Managing Director at Sparksure which offers Insurance solutions for millennials, by millennials.
In 2019 Casey had a light bulb moment when she identified a gap in the insurance broking market – the millennial business owner. Over the past 4 years, she’s been on a relentless pursuit to close this gap, and earlier this year she officially launched Sparksure.
She’s focused on rewriting the old, boring rule book and is making insurance solutions accessible, impactful and aligned for motivated business owners.
And now as a business owner herself, she understands the importance of smart insurance solutions made simple.
I know you’re going to love this episode and Casey too!
Things You’ll Learn in this Episode of How I Do Content
Why insurance is so important as a business owner
The reason Casey created Sparksure and they’re changing the game in the insurance industry
How Casey is finding the transition from working for a company to running her own business
Marketing Magic: The Messaging Tweak That Transformed My Business
00:10:35
I’m a big believer your messaging matters so fucking much, a few simple tweaks can turn an offer that sells inconsistently into an offer that sells like hotcakes.
How do I know?
Well, that’s a secret I’m happy to tell you, dear wizard!
This year I made some tweaks to the messaging for my 1:1 Biz Wizard Series and it changed the game for myself and my business.
This offer became my easiest offer to sell despite it also being my most premium offer in terms of price point.
So how did I do it?
Well, in today’s episode of the How I Do Content Podcast, I will share the exact messaging tweaks I made, why it worked, and how you can apply this to your own messaging.
Let’s begin!
Partner with me in 2024 If you want to lock in a Marketing + Messaging Partner for your business in 2024 – my 1:1 Biz Wizard Series is for you.
My 5-Step Guide to Planning an Epic 2024 in Business
00:13:11
Here we are – weeks away from the end of another year.
A year that for many business owners has been challenging, to say the least – myself included (but more on that later).
And if you’re listening to the episode feeling burnt out and like you’re limping to the finish line – I know the thought of thinking about next year is probably not your idea of a good time right now…
BUT if you want things to change in 2024 – you need to take some time to prepare and plan for the year ahead BEFORE you shut down operations for the year.
So, in today’s episode of the How I Do Content Podcast, I will take you through my simple and powerful yearly planning process.
Before I close my laptop and switch off over the Christmas / New Year period to rest and recharge – I ALWAYS make sure I set aside some time to do this.
It only takes around 30 to 60 minutes AND will set you up for success (with less overwhelm and stress) in 2024.
By doing this now, you can dive straight into creating magic in your business in the new year without feeling like you’re already behind.
So let’s get planning!
Let’s work together in 2024 If working with Ned & I in 2024 is something you’ve been thinking about – NOW is the time to reach out and start the conversation.
I’m making some changes to my 1:1 series and prices will be going up in 2024 so let’s chat so you can lock in your spot at the current pricing.
2023 In Review: Business and Life Lessons from the Past Year
00:14:11
So here we are – the final episode of the How I Do Content Podcast in 2023.
I wasn’t sure what I was going to share with you today, because, if I’m completely honest, 2023 has been the year that nearly broke me.
I sat here 12 months ago and shared with you that 2022 had been my most challenging year in business to date…
And sitting here now it feels like 2023 said “Hold my beer”...
I’ve debated exactly what I’d tell you about this year, because it would be so easy for me to sit here and pretend like everything is perfect and tell you how much I’ve “killed it” all year.
But if you’re a long-time listener of this podcast, if you’ve followed me on Instagram for a while, or if you’ve worked with me in some capacity, you know I value honesty and transparency.
So I’m never going to sit here and sugarcoat shit or feed you a story just to make myself feel better. Of course I’m not going to share every single detail with you because: a) We might be here for a while b) It’s not actually helpful and supportive to you or me
As always, I want you to take away something that’s relevant and relatable to you and your business. So, in today’s episode, I share my biggest lesons from 2023, what I’m most proud of, and a glimpse into my 2024 vision.
Your Ultimate Guide to Planning a Thriving 2024 in Business
00:10:39
Welcome back to a new year, and a new season of the How I Do Content Podcast.
I hope you’re feeling rested, refreshed, and ready to create incredible magic in your business this year!
There’s something magical about the start of a new year and all the possibilities and opportunities that will unfold in the next 12 months.
To kick off the new year and the first episode back for 2024, I wanted to share some things you can do to set yourself up for success and business growth in 2024.
This episode is designed to be short, sharp and to the point, and something you listen to on your first week back in your business in 2024.
If you haven’t already, make sure you also listen to Episode 131 from the end of last year where I take you through my simple and powerful yearly planning process.
Pair that episode with today’s episode, and look out 2024!
So let’s do this.
Let’s work together in 2024 If working with Ned & I in 2024 is something you’ve been thinking about – NOW is the time to reach out and start the conversation.
I’m making some changes to my 1:1 series, and prices will be going up in February, so let’s chat so you can lock in your spot at the current pricing.
How To Build Confidence and Elevate Your Brand Through Public Speaking with Jacqui Maloney
01:09:10
As you begin another year in business and you’re planning your year ahead…
You’ll no doubt be looking for ways to increase your visibility so you can grow your income and impact in 2024.
Now the thought of increasing your visibility might also be something that scares the shit out of you – not to worry though because today’s guest on the How I Do Content Podcast is here to help!
I’m so thrilled to be speaking with the fabulous Jacqui Maloney.
Jacqui is a public speaking and media coach, committed to helping professional women be magnetic on camera and on stage.
Her goal is to empower all women to take up space and be seen for their powerful and vulnerable storytelling and their ability to command a room!
With her background in acting and voice-over, Jacqui helps her clients master any performance – from Keynotes to morning television and everything in between.
This is one of my favourite conversations to date, and I know you’ll love Jacqui and everything she has to share with you today.
So let’s dive in!
Things You’ll Learn in this Episode of How I Do Content
Jacqui’s favourite ways to increase visibility
How to build your confidence to share your unique story
What you can do now to prepare yourself for more public speaking in 2024
The Introverted Entrepreneur's Guide to Podcasting with Siska Wijaya
00:46:31
You know how much I love this podcast right?!
And it’s not just because I love connecting with my community in this way – but also because of how much easier it’s made my content creation process.
Instead of spending all my time focused on social media and worrying about whether the algorithm will deem my content good enough to be seen…
I have a way to connect with my community AND a marketing channel I own minus the pesky algorithm and million hoops you need to jump through for your content to actually be seen.
The moment I launched my podcast it changed the game for my content creation process.
I’ve also supported many of my clients to launch their own podcast and they feel the exact same way!
Today’s guest on the How I Do Content Podcast is going to share her experience with launching a podcast – I’m excited to talk to my client and friend, Siska Wijaya
Siska is an Introvert Coach who supports introverts to fully own their introverted self and create their own version of a full, inspired life which she does through her 1:1 coaching series, The Empowered Introvert.
Last year Siska launched her podcast – The Introverts Chat Podcast - and since then she’s gone from hating creating content to absolutely loving it!
So, if launching a podcast in 2024 is something you’ve been thinking about, you want to keep listening!
Let’s dive in!
Things You’ll Learn in this Episode of How I Do Content
What made Siska decide to start her podcast the Introverts Chat Podcast
How Siska overcame her initial hesitation to launch her podcast
Siska’s advice if you’re considering starting a podcast in 2024
My Foolproof Guide to Money-Making Marketing in 4 Steps
00:11:27
The goal of your marketing?
To give your ideal clients and customers the information required to nurture them from first discovering you to handing over their payment details.
So on today’s episode of the How I Do Content Podcast, I want to share how you can turn your marketing into a money-making machine.
Now in the online space, it’s very easy to get caught up in the shiny, sparkly aspects of marketing – creating the on-brand Canva graphics, updating your Instagram bio for the 100th time or searching for the perfect trending audio for your latest reel. These should be the icing on your marketing cake – not the entire cake.
So if that’s where you spend a big chunk of your marketing time currently – let me share some more effective ways to start generating a better return on time investment.
Insta-Wizardry: How I Became Fully Booked From One Social Media Post
00:13:10
I recently shared a post on Instagram that beat the algorithm (take that, Zuckerberg) and booked out my business for Q1.
Welllllllllllllllllllll kind of…
I hand on my Ned-loving heart admit that I’m being a little bit cheeky with the topic for today’s episode…
Because if you’ve listened to this podcast before (or you’ve been part of my community for a while now) you KNOW I think the whole “booking out your business with one post” kinda vibe is BS.
And whenever I see these kinda posts – I know more often than not it’s missing the ever-important CONTEXT.
It’s basically clickbait without any of the juice or the specifics.
And one thing you can always count on from me – I’m always going to give you the juice and the specifics.
So in today’s episode of the How I Do Content Podcast, I’m about to break down a real-life example of a piece of content that stood out like Hagrid amongst a group of Hogwarts students, and activated dream clients to take action faster than Harry chasing the golden snitch.
Yep, I’m revealing my secret magic spell to writing content that connects and converts.
My Unique Coaching, Copywriting & Content Creation Solution to Boost Your Small Business
00:10:45
Wands at the ready wizard – I’m about to cast the Revelio spell and take you behind the scenes of what it’s like when Ned, Maggie & myself join your team as Your Head of Marketing.
Over the last 6 months, I’ve made some intentional changes to my 1:1 Biz Wizard Series. It started with some messaging tweaks that changed everything and then this became the catalyst for changes to the make-up of this offer.
It’s safe to say this offer has completely transformed my business and how I support my clients.
So in today’s episode of the How I Do Content Podcast, I want to give you an insight into how I work with my clients within this offer – specifically the different elements, why I’ve chosen to do it this way and how it serves my clients.
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