Explorez tous les épisodes de How I Became ...
| Date | Titre | Durée | |
|---|---|---|---|
| 05 Oct 2023 | E26 | How A Kurdish Woman Survived Being Buried Alive To Help 60,000 People Thrive - Taban Shoresh | 02:20:54 | |
At the age of four, Taban Shoresh and her family found themselves imprisoned, facing a harrowing ordeal at the hands of Saddam Hussein's soldiers. Today, Taban stands as the driving force behind The Lotus Flower, a charitable organisation she founded. The mission of this organisation is to empower women, girls, children, and other community members affected by conflict and displacement, equipping them with the tools and opportunities needed to rebuild their shattered lives. Remarkably, The Lotus Flower has already made a profound impact, touching the lives of over 60,000 individuals, offering hope and support through its centres in Kurdistan. Beyond her work with The Lotus Flower, Taban is also the visionary behind Therapy Beyond Borders, a non-profit entity dedicated to partnering with communities worldwide that have expressed a pressing need for therapy programs. Through this initiative, she strives to extend her compassionate reach and make a meaningful difference in the lives of those grappling with the enduring scars of trauma. We discuss: -Growing up under Saddam Hussein's regime -Being imprisoned at age four -Walking into your own funeral-Moving to the UK at age 6-Feeling different from everyone else -Getting married at age 19-Seeing the red flags in an abusive relationship -Healing through Reiki -Learning how to find your voice again -Asking your CEO for advice -Using your trauma to help others -Helping over 60,000 women and children Chapters: (00:00:00) Surviving Saddam Hussein's Regime (00:05:18) From Zero to 200 Staff: The Growth of the Charity (00:11:11) Life on Saddam Hussein's Most Wanted List (00:16:13) The Traumatic Experience of Being Taken Away (00:21:53) Interrogation and Imprisonment (00:27:14) The Journey to the Prison (00:32:45) Rescued and Disappearing (00:38:09) Hiding in the Cities (00:43:34) Witnessing Tragedy on the Journey (00:49:02) Escaping Iran and Starting a New Life (00:54:40) Adjusting to a New Culture as a Teenager (01:00:05) Cultural Fear and Forced Marriage (01:05:30) Feeling imprisoned and controlled (01:10:46) Fear of Getting Caught (01:16:27) Taking a Stand and Leaving (01:21:35) The Shame of involving the police in a divorce case (01:26:53) Finding My Voice Again (01:32:17) Reflecting on Childhood Trauma (01:37:53) A Life-Changing Meeting (01:43:16) A Scary Experience and the Helicopter Delivery (01:48:41) A Helicopter Trip to Distribute Aid in a War Zone (01:54:06) The Impact of Crisis and the Power of Lived Experience (01:59:28) Economic Independence and Livelihood Projects (02:04:31) Supporting Healing Journeys and Empowering Communities (02:09:49) Listening to Your Inner Compass (02:15:02) Believing in the Power to Make a Difference (02:20:21) Embracing a New Chapter Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 10 Feb 2023 | E10 How I Became Founder of The Barber Shop | Dino Myers-Lamptey | 01:37:33 | |
The Story Dino’s career within the media industry has spanned over 20 years, working at established agencies such as MullenLowe and the7stars, Dino took his experience and founded his own agency – The Barber Shop. Before his successful career, Dino faced challenges trying to get into the advertising industry. After countless rejections, Dino secured interviews and job offers with 3 renowned media agencies, deciding to choose MediaCom and become a press buyer, Dino’s career in advertising and media began. A few years after, Dino was offered a job opportunity at Wieden+Kennedy working on accounts such as Nike, one of the most respected brands in the world. Meeting one of the geniuses behind the iconic Nike adverts starring Michael Jordan – David Kennedy, Dino realised it was too much sacrifice for his family if he was to travel back and forth from Amsterdam to London. Working with a few more agencies such as Rocket and the7stars, Dino always had a vision of creating his own agency, he used his experience and knowledge of nearly two decades and founded The Barber Shop, a Strategy-led Media, Creative & Tech company in 2019. Dino is now Co-Chair of The Alliance of Independent Agencies and in 2021, was recognised as a Top 10 Media Planner by Campaign. Dino is also a board member of the UK Effies, Trustee for the Brixton Finishing School, member of the Global Snap Creative Council and founding member of MEFA (Media For All). Dino has also recently founded Diverse Speakers. To hear about Dino speak about his Ghanaian heritage, not getting too comfortable in your career and taking risks in life, listen to this episode of How I Became. Chapters: (00:00:00) Nuances Within the Culture (00:10:45) Family, Community, and Learning from Ghana (00:22:44) Corruption and its Effects in Africa (00:31:53) Discovering a Different Side of the Industry (00:40:54) Choosing a Different Path (00:51:34) The Value of Time and Options (01:00:49) Transitioning to a New Role (01:10:17) Making Cuts and Resolving Issues (01:21:01) Creating a Better Industry through Opportunity and Diversity Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Catherine Singh | |||
| 04 Jul 2022 | E02 How I Became CEO of dentsu X | Beth Freedman | 01:38:38 | |
In 2020 Dentsu International, a global advertising group with 45,000+ staff and net revenue of $8.4bn were looking for a new CEO of dentsu X. Topics discussed:
Chapters: (00:00:00) Working with the American football team (00:11:19) The College Football Experience (00:21:58) Job Hunting and Starting at Griffin Bacall (00:33:02) Transition to a New Job (00:43:53) A Career Minded Decision (00:54:59) Finding My Leadership Voice (01:05:40) Adjusting to Different Environments and Roles (01:16:23) Joining as CEO and Building Connections (01:26:55) Taking Care of Our People (01:38:34) Technical Difficulties Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Links: Episode Sponsor: Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Yuqi Tang | |||
| 22 Jul 2022 | E04 How I Became Managing Director of OMG UNITE | Serhat Ekinci | 01:37:27 | |
“I grew up in a place you would call very rough… where drugs and fights were part of day-to-day life.” When he came to the UK, Serhat Ekinci was working in a coffee shop, unable to pay rent. Now he’s the Managing Director of Unite at OMG, which last year spent £15M on minority-owned businesses. “We went from a low six-digit to seven-digit numbers… when I first joined I never thought this was going to make a million; we made it. The team grew… we built the most efficient team. We went from having two clients to fifty clients.” This is.... How I Became Managing Director of OMG UNITE | Serhat Ekinci With your hosts... Ashley Samuels-McKenzie and Charles Parkinson Topics discussed: - Growing up in Istanbul - Working as a mechanic at nine years old - Mental health, both your own and supporting family members - Being an immigrant in the UK and the challenges which come with that - Learning from frustrating work experiences - Changing careers to find fulfilment - How to deal with feelings of failure - Becoming a managing director by following your passions - The mental strain felt addressing racism after the murder of George Floyd - The positive impacts of a strong work-life balance - The challenges that come with WFH as a parent - The importance of family and friends as a support network Chapters: (00:00:00) Leaving the Village in Search of a New Life (00:10:58) Financial Struggles and Mental Health Challenges (00:22:03) Overcoming Challenges and Finding Hope (00:32:51) Finding Happiness and Overcoming Challenges (00:43:42) Feeling Homesick and Job Frustrations (00:54:17) Dealing with Worry and Anxiety (01:05:03) Challenges and Growth in the Industry (01:15:47) Overcoming Doubts and Limitations (01:26:29) Being Authentic and Finding Balance in Life (01:37:19) The Journey of Becoming Sir Hat Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Links: Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Paolo Neri | |||
| 24 Jan 2024 | E40 | Winning Under Pressure: From FIFA and Arsenal to £450bn Government Triumph | Rupert Daniels | 01:57:42 | |
As the Director, Services and Skills at the Department for International Trade, Rupert Daniels assumes the crucial role of aiding UK organisations in their global expansion endeavours. His responsibilities encompass fostering export development and attracting foreign investments. Rupert's diverse portfolio spans across various sectors, including sports, film, television, music, gaming, fashion, education, and digital commerce. Collaborating with teams both within the government and the Department's international network, he actively promotes international trade, stimulates export growth, and secures investments into the UK. Prior to his current position, Rupert served as the Global Marketing Director at Cambridge University Press, bringing with him a wealth of experience from senior roles at Arsenal F.C. and FIFA. With over two decades of global experience in sales, marketing, media, digital, data, and branding, Rupert has a comprehensive understanding of the intricate dynamics of business. In Episode 40, Rupert engages in a thought-provoking discussion centered around the significance of personal development, the pursuit of one's aspirations in life, and provides valuable sports marketing advice. We discuss: - Nurturing your formative years in Cambridge - Embarking on the academic journey of sports science - Serving as the personal trainer for Princess Diana - Deciding to leave your job to pursue an MBA - Undertaking an internship at the age of 27 for the Rugby World Cup - Taking on the role of an account handler for UEFA Euro 2000 - Breaking your elbow and being terminated from your job on the same day - Coping with the profound loss of your father - Navigating the tumultuous terrain of heartbreak - Embarking on a transformative journey of personal development Chapters: (00:00:00) Taking Control of Your Response (00:06:03) Starting a Career in International Business and Trade (00:11:57) Discovering a Love for Sport Science (00:17:43) Memories of Diana and Media Attention (00:23:34) A Car Accident Changes Everything (00:29:24) Sports Marketing and ISL (00:35:18) Bankruptcy and Corruption Scandals (00:41:13) The Sponsorship Deal with Yahoo (00:46:49) The Importance of Staying Put (00:52:46) Increasing Efficiency and Creating Value in Sports Marketing (00:58:32) Remembering My Dad (01:04:38) Life Lessons and Treasured Memories (01:10:45) Monetizing Creative Ideas and Innovative Marketing (01:16:40) Generating Fan Base through Text Messaging (01:22:18) Moving On and Personal Challenges (01:28:11) A period of confusion and loneliness (01:33:59) Embracing Uncertainty and Living in the Present (01:39:52) Choosing Your Response to Attack (01:45:33) A Commission and Its Purpose (01:51:30) A Conversation on Novelty and Connection (01:57:24) Becoming Director of Services and Skills for UK Government Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 05 Jun 2024 | E56 | Love, Loss and Drive: The Story Behind The Woman At The Helm Of Paramount+ UK | 01:53:09 | |
Anna Priest, the Senior Vice President and Head of Paramount+ for the UK and Ireland, played a pivotal role in the successful launch and rapid growth of the streaming service. Her efforts were instrumental in building the brand and expanding its subscriber base through strategic partnerships with major players like Sky, Three, and Virgin.
Before her tenure at Paramount+, Anna held senior marketing positions at A+E Networks, Britbox and Comic Relief. She cut her teeth and learned her craft at the BBC. She is a commercially savvy, results-driven business leader with a knack for launching and scaling products and brands. Her expertise lies in driving significant growth in complex organisations, while also inspiring, motivating, and unifying teams to deliver their best work and advance their careers.
In this week’s episode, we delve into Anna's experiences and the pivotal moments that shaped her: dealing with divorced parents, coping with the loss of a close friend, and making impactful changes in her career.
We discuss: - Navigating life with divorced parents - Moving from London to Blackpool - Landing her first job opportunity at the BBC - Meeting a special person at Radio 1 - Contributing to CBeebies, CBBC, BBC Three, and Comic Relief - Managing burnout - Advocating for equality in the workplace - Understanding the significance of ‘treading water’ in your career - Grieving the loss of a close friend - Rising to SVP, Head of Paramount+ UK & Ireland Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh Chapters: (00:00:00) Intro | |||
| 08 Mar 2023 | E12 Life Story of Ad Legend | Paul Bainsfair | 01:46:37 | |
Paul was just 14 years old when his father asked him what career he wanted to choose. Having grown up beguiled by the jet set life depicted in Martini TV ads, Paul simply mentioned “Advertising.” Other than having a liking for ads, Paul had no connection with the Ad world but he was determined to find out more. Luckily, at the time, Watford College was unique in being famous for being a place to study advertising, they took around 35 students a year and Paul managed to be one of them. Paul’s advertising career began at Saatchi & Saatchi in 1977, where he started as an account executive. As Paul describes, Saatchi & Saatchi were an agency that was on the up, they broke the rules and were very anti-establishment. 10 years later, he was made CEO and in charge of one of the biggest agencies in the world. A few years later Paul faced a decision, should he leave his well-paying CEO role at one of the world's most successful and coveted agencies, to start a new agency? Taking a leap of faith, Paul co-founded Bainsfair Sharkey Trott (BST) in 1990. BST was soon widely recognised as one of London’s most successful independent agencies during the 90s. In 1998, BST was eventually acquired by Omnicom and merged with TBWA, where Paul became Chairman of TBWA UK and President of TBWA Europe. Paul was responsible for 35 offices, 3,000 staff and TBWA was named Best Global Network in 2003 and 2006. After taking a sabbatical in 2008, Paul joined Iris, the UK’s largest marketing agency, first as Partner and CEO of Iris Europe and then as Chairman of Iris Worldwide. By 2011, Paul was contacted by the IPA committee as they were searching for a new Director General. Paul thought it over…. He decided it was the right time and liked the idea of having a point of view across the whole industry and an opportunity to give back. After a formal interview, he was offered the role of Director General of the IPA. Paul sits on the boards of Radio Joint Audience Research, The Advertising Standards Board of Finance, The Broadcast Advertising Standards Board of Finance, Broadcasters' Audience Research Board and Advertising Week (Europe). To hear Paul speak about his Mad Men days at Saatchi & Saatchi, meeting Steve Jobs for the first time and his story on becoming the ultimate Adman, listen to this episode of How I Became. Chapters: (00:00:00) Jingles, Ads, and the Glamorous World of Advertising (00:11:19) Beginning of My Interest in Advertising (00:22:50) Tim Bell's Charisma and Margaret Thatcher's Leadership (00:35:00) Being Seen as the "Chosen One" (00:47:09) Taking over as CEO of the company (01:00:00) Starting an Agency and Overcoming Challenges (01:10:34) The Sale of the Advertising Agency to French Group (01:22:58) Lunch with Steve Jobs (01:34:59) Lessons Learned and Words of Wisdom Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Catherine Singh | |||
| 24 Apr 2024 | E53 | Defy the Doubters: Frank Turner Opens Up On Addiction & Music Evolution | 00:41:28 | |
Recorded Live At SXSW 2024 At The British Music Embassy. Frank Turner kickstarted his musical journey as the frontman of post-hardcore outfit Million Dead, later transitioning to a predominantly acoustic solo career after the band's disbandment in 2005. Throughout his solo career, Frank has launched nine studio albums, with his latest release, "FTHC," hitting the number 1 spot on the UK albums chart in 2022, just a week after its debut. In the second instalment of a four-part special recorded at SXSW, we explore themes of pursuing one's dreams despite contrary opinions, resisting conformity, and confronting the challenges of addiction. We discuss: -Being sent to boarding school at 8 years old -Securing a scholarship to Eton -Picking up the guitar at 11 and forming a band -Drawing inspiration from Joe Strummer and immersing in the Punk scene -Engaging in band performances and touring -Embarking on the first tour at the young age of 16 -Going to Cambridge University or never returning home again -Navigating a journey marked by struggles with addiction -Transitioning into the realm of Acoustic/Folk music -Not being confined to one specific box Chapters: (00:00:00) The Start of a Folk Album Journey (00:01:41) Reinventing and Sustaining Success (00:03:29) Childhood in Hampshire (00:05:14) Sent Away to Boarding School (00:06:47) Privatized Education and Elite Schools (00:08:20) Boarding School Experience and Punk Influence (00:10:02) Discovering the Punk Scene (00:11:30) The Class Stratification in the UK Music Industry (00:12:59) Following My Own Path (00:14:36) Discovering Iron Maiden (00:16:08) Discovered Punk Music (00:17:40) Hardcore Bands and Underground Shows (00:19:11) Punk and the Straight Edge Movement (00:20:38) Pursuing a Career in the Music Industry (00:22:09) Estranged relationship with father (00:23:53) Beginnings with Drugs (00:25:26) The North London Music Scene (00:26:55) Struggling with a Work-Life Balance (00:28:19) The Nihilistic Period (00:29:51) My Musical Journey (00:31:30) Transition to Folk Music (00:33:06) Following an Artistic Imperative (00:34:35) Encouraging Artistic Experimentation (00:36:10) Ambition and Success in the Music Industry (00:37:35) Frustrating Times and Handling Success (00:39:00) Doing Things My Way (00:40:27) A Poem: Finding Inspiration and Filling Empty Rooms Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 27 Dec 2023 | Best Of Episodes 5-8 | Season 1 | How I Became Podcast | 00:16:45 | |
Explore the most memorable moments and highlights from season one of How I Became. From the most heart-warming scenes to the exhilarating twists and turns, this retrospective journey through season one is sure to showcase the extraordinary elements that contributed to the moments that shaped the essence of season one.
Chapters: Episode 5 - Ibrahim Kamara Ibrahim Kamara’s Linkedin: https://uk.linkedin.com/in/ibrahimkamara1 GUAP: https://guap.co/ Episode 6 - Julian Douglas Julian Douglas’ Linkedin: https://uk.linkedin.com/in/juliandouglas VCCP: https://www.vccp.com/ Episode 7 - Rowan Manning Rowan Manning’s Linkedin: https://www.linkedin.com/in/rowan-manning/ Dentsu Creative : https://www.dentsucreative.com/ Episode 8 - Sue Unerman Sue Unerman Linkedin: https://www.linkedin.com/in/sue-unerman-7945058/ EssenceMediacom: https://essencemediacom.com/ Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director/DOP: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri | |||
| 13 Dec 2023 | E35 | Skyrocket Your Career: The Art of Fast-Tracking Success | Olivier Robert-Murphy | 01:39:17 | |
Olivier Robert-Murphy, originally from Toulouse, financed his education by chauffeuring celebrities around Paris. After serving as an officer in the French Air Force, he commenced his professional journey at Procter & Gamble. Initially entering the entertainment sector at PolyGram Video, he eventually rose to the position of VP of Marketing at Universal Pictures International Video in London. Olivier has been at the helm of Universal Music Group and Brands (UMGB), a globally recognised team of music, content, and partnership experts acclaimed as the ultimate creative force for music and brands. Olivier Robert-Murphy possesses extensive experience in the entertainment industry, specifically in music and media. Currently serving as CEO at Spitfire Audio. Olivier's multifaceted experience highlights his proficiency in leadership, marketing, business development, and revenue generation within the entertainment domain. We discuss: -Childhood and upbringing in Toulouse, France -Relocating to Paris -Experience as a chauffeur for celebrities -Entrepreneurial journey and the initiation of the first business -Persistence in applying to P&G, resulting in finally securing a role -Encounters with a significant individual in the workplace -Coping with toxic leadership -Strategic decision-making, including "betting on horses" -Launching a business within a corporation -Coping with the loss of a mother -Job termination experience -The process to find a new job -Ascending to the role of CEO Chapters: 00:00:00 - A Journey of Inspiration: How I Became CEO of Spitfire Audio 00:06:35 - Growing Up in the Village 00:09:52 - Boarding School Trauma 00:13:20 - The Story of My Driving License 00:16:44 - Finding a Place to Crash 00:19:57 - Building a Business from Opportunities 00:23:07 - Recruitment Challenges and Career Transitions 00:26:36 - The Story of How I Won Her Heart 00:29:52 - The Importance of Persistence 00:32:58 - Dealing with toxic situations and managing relationships in the workplace 00:36:05 - The Importance of Keeping a Healthy Distance 00:39:21 - The Journey from Small Village to International Offices 00:42:31 - The Role of a Mentor in Career Growth 00:46:06 - Choosing the Right Person to Bet on 00:49:23 - Restructuring and Laying Off Employees 00:52:37 - Embracing Job Transitions 00:56:01 - Cultural Relevance and Local Brands 00:59:11 - Discussions on Chicken Consumption and Crying Habits 01:02:22 - Surrounding Yourself with the Right People 01:05:50 - Near-Death Experiences and Beliefs 01:09:16 - Transitioning out of a job 01:12:30 - A Weekly Dinner Tradition 01:15:39 - Choosing a New Career Path 01:18:58 - Golf as a Journey 01:22:09 - Inflection Points in Business 01:25:28 - Embracing Disruption in the Music Industry 01:28:54 - The Impact of AI on the Music Industry 01:31:57 - AI and Composing 01:35:15 - Embracing Entrepreneurial Spirit 01:38:15 - Strategies for Success Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 05 Jul 2023 | E19 | How I Became Live in Cannes! The Key To Rising Up In Your Career | Trevor Johnson | 00:28:18 | |
Raised in the predominantly white and middle-class area of Pinner, Trevor was one of the few black students in his school. Trevor embraced this difference and saw it as an advantage. He became head boy at school and felt that being ‘different’ meant being unique and he thrived in his school environment and early life. In 1998, Trevor began his career at Ipsos in the post room, eventually becoming a graduate trainee. After that, he moved to Ernst and Young as a Business and Strategic Analyst, and then to AOL moving up to Head of Consumer Insights. In 2008, while backpacking up a mountain in Argentina, Trevor received a call from Facebook. He flew back for a 15-minute interview and, shortly after, had to cut his travels short in order to start his new role at Facebook a month later. During this time, Trevor met his mentor Blake, who has since guided him through his career. In 2012, Trevor experienced a major change when his mentor Blake called to tell him he had a new job role in New York and needed an answer that same day. Trevor returned to his desk and messaged his wife Ali, to which she replied, "I guess we're moving to New York then." Trevor is now Head of Marketing for Global Business Solutions, EU at TikTok. Trevor is also an Independent Non-Executive Director on the operational board of the Professional Footballers' Association (PFA), he is a mentor to the England Rugby Football Union (RFU) team and is on the global advisory board of Soho House Group. To hear Trevor’s advice on using your difference as an advantage, the best mindset for progressing your career and how to push the industry forward, listen to this episode of ‘How I Became’. Chapters: (00:00:00) Embracing Your Voice in Unique Situations (00:01:07) Embracing New Opportunities (00:02:18) The Journey to Global Business Solutions Marketing Lead (00:03:28) Unlocking Opportunities through Uniqueness (00:04:42) Growing up in a white middle-class area (00:05:40) A Moment of Realization (00:06:36) The Experience of Racism (00:07:30) Using Your Voice as the Only Black Person in the Room (00:08:31) Using Your Voice Power (00:09:39) Speaking Up and Using Your Voice (00:10:49) A Path of Pivots and Learning Experiences (00:11:53) From AOL to Facebook (00:12:59) A Job Opportunity from Facebook (00:13:58) The Importance of Having a Sponsor (00:15:01) Facebook's Massive User Growth (00:16:13) A Life-Changing Opportunity in New York (00:17:08) From Instagram to TikTok: A Career Jump (00:18:14) Qualifications for the Role (00:19:13) Leading and Supporting Sales Teams (00:20:18) Embracing New Opportunities (00:21:24) Building the Right Thing for Success at TikTok (00:22:25) Making the Decision to Move on from a Comfortable Job (00:23:23) The Exciting Opportunity of Articulating Creativity to Brands (00:24:24) Finding Motivation in Making a Difference (00:25:23) Motivation and Accountability at TikTok (00:26:24) Analytical Thinking and Expression (00:27:26) Picking the Best Leaders Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 07 Feb 2024 | E42 | Billion-Dollar Leadership: Inside the Mind of British Council's CEO and Former Oliver Wyman Chief | 02:10:05 | |
Born in Toronto, Canada, Scott McDonald, the CEO of the British Council, spent his formative years in Saudi Arabia where his parents played pivotal roles in the establishment of the King Faisal Specialist Hospital in Riyadh. With a background rooted in healthcare and education—his father a doctor and his mother a teacher and nurse—Scott's upbringing was marked by a commitment to service. Scott's professional journey includes a significant tenure at Oliver Wyman, where he served as the Managing Partner of the Financial Services practice. In this capacity, he oversaw the global operations of the practice, spanning various service lines, and provided strategic counsel to senior executives in the financial services sector on a global scale. Having joined Oliver Wyman in 1995, Scott's dedication and expertise led to his election as a partner in 2000 and subsequently as Managing Partner in 2007. His leadership role expanded in 2012 when he assumed the position of President, and in 2013, Marsh & McLennan Companies appointed him as the CEO of Oliver Wyman Group. This subsidiary encompasses renowned entities such as design consulting firm Lippincott and NERA Economic Consulting. Now at the helm of the British Council, Scott McDonald brings his wealth of experience to lead the UK’s international organisation dedicated to cultural relations and educational opportunities. His role involves providing strategic direction to the British Council, guiding its mission to foster connections, understanding, and trust between people in the UK and overseas through initiatives in arts, education, and English language teaching. We Discuss: - Transitioning from Canada to Saudi Arabia - Confronting the realities of the professional world - Employment at a top-tier global management consulting firm - Progressing from entry-level to the role of CEO - Coping with the challenges of miscarriages - Strategies for advancing in your career - Managing the loss of a parent - Navigating the fallout from the collapse of Lehman Brothers - Transformative moments through letter writing - Attaining the position of CEO at one of the UK's prominent charities, The British Council Chapters: (00:00:00) Introducing Daily State of the Industry Update (00:08:11) Building Trust through an Independent Organization (00:16:22) The Job Search Struggles (00:24:18) Getting Fired and Starting Over (00:32:30) Rapid Growth and Financial Success (00:41:03) Overcoming Miscarriages and the Journey to Parenthood (00:49:13) Unexpected Promotion and Sudden Loss (00:57:26) Dealing with the Loss of a Loved One in the Midst of Crisis (01:05:38) Becoming the Group CEO (01:13:47) Fostering Cohesion in the Workplace (01:21:34) Developing People and Ensuring Efficiency in Consulting (01:29:25) Investing in Soft Skills Training (01:37:29) Transitioning to a New Organization (01:45:29) Taking Risks and Embracing Optimism (01:53:18) The Importance of Focus and Decision Making with Meditation (02:01:17) The Importance of Meditation in Leadership (02:09:17) Practices for Successful Self-Observation and Leadership Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 26 Jul 2023 | E21 | Digital Pioneer, Entrepreneur & Creative Genius | Laura Jordan Bambach, President & CCO of Grey UK | 01:46:53 | |
Founder, speaker, author, artist and taxidermist, for over 20 years, Laura has become an inspiring figure who has made a huge impact in the digital and creative industry. As a leader in the digital industry, Laura has become the ultimate award-winning creative with a long history of pioneering commercial work. Laura is now President & Chief Creative Officer at Grey London, where she is revolutionising the creative industry with her innovative ideas and bold leadership. She is leading one of WPP's most creative agencies, pushing the boundaries of what is possible and inspiring a new generation of creative professionals. We discuss: -Feeling like you don't fit in Chapters: (00:00:00) From Australia to Grey UK: The Unconventional Journey (00:04:30) Grey Advertising and its History (00:08:52) Growing up in a Clean and Orderly Place (00:13:10) Finding My Own Little Place (00:17:16) Immersed in the World of Digital Media (00:21:27) From Artist Collective to Coding Business at Imperial Slacks (00:25:31) Dream Role and Writing the Degree (00:29:37) From Producer to Designer (00:33:44) Starting a New Job at Lateral (00:37:54) Joining Glue and the Challenges of Maternity Leave (00:42:02) Challenges of Balancing Work and Pregnancy (00:46:04) Returning to Work and the Changing Creative Landscape (00:50:02) Adjusting to a New Environment, Keeping a Positive Mindset (00:54:11) Creating a Knitted Petition for Fuel Poverty (00:58:08) Joining DARE and Becoming a Creative Partner (01:02:15) Transitioning to a New Business Unit (01:06:19) Starting an Agency and the Challenges of the Digital Industry (01:10:21) The Importance of Having Partners (01:14:16) Learning resilience and finding strength (01:18:25) Making a Difficult Decision (01:22:29) The Interview Process for a Chief Creative Officer Position (01:26:33) The Role of a CEO and President (01:30:29) The Role of Creativity in Business (01:34:17) Creative Thinking and Time Management Strategies (01:38:17) The Joy of Doing the Work (01:42:15) Mentoring and the Importance of Time Management (01:46:46) Emotional Moment Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 29 Dec 2023 | Best Of Episodes 9-12 | Season 1 | How I Became Podcast | 00:24:04 | |
Explore the most memorable moments and highlights from season one of How I Became. From the most heart-warming scenes to the exhilarating twists and turns, this retrospective journey through season one is sure to showcase the extraordinary elements that contributed to the moments that shaped the essence of season one. Chapters: 00:00:00-Dino Myers-Lamptey 00:05:31-Raj Kumar 00:09:09-Paul Bainsfair 00:15:12-Metz ti Bryan Episode 9 - Dino Myers-Lamptey Dino Myers-Lamptey Linkedin: https://www.linkedin.com/in/dinosaw/?... The Barber Shop: https://www.wearetbs.com/ Episode 10 - Raj Kumar Linkedin: https://www.linkedin.com/in/rjkum/?originalSubdomain=uk Episode 11 - Paul Bainsfair Paul Bainsfair's Linkedin: https://www.linkedin.com/in/paul-bainsfair-828ba2233/ The IPA: https://ipa.co.uk/ Episode 12 - Metz ti Bryan Metz ti Bryan's Linkedin: https://www.linkedin.com/in/metz-ti-bryan-ba07161b/ The Or: https://theorlondon.com/ Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director/DOP: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri | |||
| 19 Oct 2022 | E07 How I Became President Of Dentsu Creative UK | Rowan Manning | 01:37:49 | |
‘You miss one hundred per cent of the shots you don’t take’ – Wayne Gretzky Narrowly avoiding a career in the local shoe factory after a presumptuous teacher discarded her dreams of becoming a barrister, Rowan Manning has built an impressive career with humour, honesty, and a core of steel. Suffering with imposter syndrome throughout her professional life, Rowan learned that throwing yourself into the abyss is less painful than avoidance. In addition to being President of Dentsu Creative UK, Rowan is also the UK and Ireland lead on Dentsu’s EMEA DEI Council, as well as Executive Sponsor at ONE network, providing strategic support and guidance. With twenty-seven years in the industry of global digital content marketing, Rowan sits on the board for the Content Marketing Association, and as a specialist in business transformation, is a member of the Business Leaders Council at the charity, Future Frontiers. A month before the country went into lockdown, Rowan was the Global CEO of John Brown, a role in which she returned the business to strong organic growth, tripling profitability year on year. To hear Rowan tell the story of her accomplished career, listen to her dry yet fair perspective on the changing world of women in work, and discover the schoolgirl hijinks that inspired numerable leadership roles, listen to this episode of How I Became. Topics discussed: - The power of standing up for oneself, and fighting back - How to negotiate female leadership and imposter syndrome - Importance of simplifying and humanising marketing - Core family values of transcending economic barriers - Moving to London and alienation at work - The imaginary fear of failure - The changing face of leadership in business - A brief guide on how to turn a business around - How to tackle the disconnect between leadership and people through a psychological framework - How to speak the language of business and unlearning ‘management speak’ - Why you will never regret missing something at work - Confronting workplace harassment and gender inequality in a post-Me Too context - Boiling down business challenges into three simple categories - How to be a mother at work - How to create a culture that replaces bad systems with good people Chapters: (00:00:00) Overcoming Barriers and Finding Success (00:10:29) Standing up to the Bullies (00:20:35) Imposter Syndrome and its Impact on Career Choices (00:31:45) Fear of Failure and Imposter Syndrome (00:42:31) The Breaking Point at Two O'Clock in the Morning (00:53:57) Overcoming Fear and Enabling People (01:04:39) Embracing Failure and Taking Risks for Success (01:15:38) Balancing work and motherhood (01:26:45) The Importance of Bringing Principles and Practices to Life (01:37:29) Achievements and Becoming President of Density Creative Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Paolo Neri | |||
| 06 Dec 2023 | E34 | How To Start A Business While Working Full Time | TreasureTress Founder, Jamelia Donaldson | 01:41:01 | |
Jamelia Donaldson, the visionary behind TreasureTress, serves as its founder and CEO, steering the ship since its inception in 2015. TreasureTress stands out as a monthly product subscription service catering to girls and women with kinky-curly hair. With a robust online community and a thriving offline presence, the brand has successfully demonstrated the harmonious intersection of natural hair appreciation and black sisterhood. Her initial exposure to the subscription box model during her time in New York sparked a realisation of its untapped potential. Inspired by success stories like Dollar Shave Club and Birchbox, Jamelia envisioned a hair product subscription box tailored for and by black women in the UK. Thus, after rigorous research and fueled by a desire to simplify the product discovery journey for young black women, TreasureTress was born. In response to the beauty industry's struggle to connect with Black female consumers in the UK, Jamelia expanded TreasureTress to include a consultancy arm. This strategic move aims to guide brands in the US, offering insights into the unique preferences and experiences of Black, UK natural hair consumers. The consultancy provides expertise in strategy, social media, digital marketing, and influencer engagement. Jamelia's entrepreneurial journey and impact have garnered recognition from notable publications such as Forbes, Buzzfeed, Good Housekeeping, and Pride Magazine. Embark on this week's episode as we delve into the act of empowering and instilling a sense of beauty in thousands of girls, navigating the complexities of loss and its profound impact, and the exhilarating transformation of turning your wildest dreams into tangible reality. Chapters: 00:00:00 Addressing the Haircare Needs of Black Women 00:03:44 Taking Care of Your Hair 00:07:13 Lessons from Jamaican Culture 00:10:31 Family Trip to Jamaica 00:13:50 From Selling Show Tickets to Professional Dancer 00:17:04 Choosing a Different Degree 00:20:24 Losing a Close Friend to Suicide 00:23:44 Cherishing Time with Loved Ones 00:27:07 The Struggle to Find Hair Products in Beijing 00:30:32 The Need for Diverse Beauty Options 00:34:06 Unexpected Visa Termination 00:37:14 The Pain of Disappointment and Dreaming of Different Hair Products 00:40:32 From intern to graduate position 00:43:49 The Birth of an Idea 00:47:02 The Importance of Doing Everything to the Best of Your Ability 00:50:13 Launching Treasure Tress while working full-time 00:53:40 Struggling with Exhaustion and Career Choices 00:57:02 Taking the Leap into Starting a Business 01:00:22 Making a Career Change Despite Others' Disapproval 01:03:40 The Challenges of Entrepreneurship 01:06:58 Consistency and Building Credibility 01:10:19 Effective Email Strategies and Filtering Out Unresponsive Contacts 01:13:45 Balancing Work and Growth 01:17:00 Trading Standards Inspection and Product Compliance 01:20:05 Pushing Through Difficult Days in Your Career 01:23:30 Challenges during the pandemic 01:26:41 Controversy Surrounding Five Guys 01:29:48 The Future of Treasure Tress and Global Expansion 01:33:09 Creating an Environment of Beauty and Pride 01:36:11 Building a Haircare Brand 01:39:59 Building a Worldwide Sales Success Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 23 Feb 2023 | E11 India to London - Rising To Chief Marketing Officer In A New Country | Raj Kumar | 00:56:47 | |
Raj Kumar has over two decades of experience in marketing, having been the Head of Marketing, EMEA at Experian, Head of Marketing, Europe at Nokia and numerous manager roles at Siemens. He joined Aviva almost 9 years ago as Global Head of Marketing Strategy and Planning. Raj is no stranger to transforming companies and was promoted to Brand and Reputation Director in 2017. Raj is now Chief Marketing Officer of Silicon Valley Bank. Growing up in India, by the time he was 18, Raj had moved nearly 7 times in and out of the country, this experience allowed him to develop the skills of building a network very quickly. He later went on to study Economics at University, but with a different passion, he then went on to get an MBA in marketing. This allowed him to start his career with the telecom company Siemens. By the time he was 25, Raj was leading the largest private team and bringing in the largest amount of money in the sales department. This success was recognised, allowing him to travel to Europe to do the same. Despite this, Raj shares his challenges of adjusting to a new culture and environment. Later on, Raj moved to the UK to work for companies such as Nokia and Experian. The day before his first day at Experian, Raj’s first child was born. With team members flying in to meet Raj on his first day, completely sleep deprived, Raj decided to come into work, in which his boss said “What the hell are you doing here? Go back!”, a great lesson in being an understanding boss. Approached by Aviva, Raj started a new role where he would be for nearly a decade, focusing on innovation and leadership. In 2021, Raj was named Campaign Magazine’s Top 10 UK marketers. In 2020 and 2021, he was named Marketing Week’s Top 100 Most Effective Marketers in the UK and voted Financial Services Marketer of the Year in 2020. Now a Fellow of the Marketing Society and for aspiring marketers from BAME backgrounds, Raj emphasises being your authentic self, no matter who you are. To hear Raj speak about his advice for young working parents, passion for marketing and learning how to love yourself, listen to this episode of How I Became. Would you like a coach to help you achieve your goals faster? Chapters: (00:00:00) The Challenges of Moving Around in India (00:06:17) Building Relationships in Sales and Marketing (00:12:38) Funny Language Misunderstandings (00:18:54) Building Marketing Propositions from Scratch (00:24:56) Balancing Work and Parenthood (00:31:16) Generating New Ideas and Innovations (00:37:33) The Role of a Partner in Company Strategy (00:43:51) Being Authentic and Finding Your Place (00:50:17) The Role of a Non-Executive Director (00:56:46) Farewell and gratitude Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Catherine Singh | |||
| 12 Jun 2024 | E57 | From Post Room To CEO. The Untold Story Of Cannes Lions CEO, Simon Cook | 01:19:14 | |
Simon Cook is the CEO of the LIONS Division, overseeing LIONS, WARC, Contagious, and Acuity Pricing to promote impactful creative marketing. Over the past decade, Simon has driven the creation of two-thirds of the Lions awards. He has also expanded LIONS' offerings to include year-round intelligence and advisory services, in addition to its renowned Cannes Lions International Festival of Creativity. A fervent advocate for creative marketing excellence that enhances business performance, Simon also founded the Global Chief Marketing Officers Growth Council. With over 15 years in the branded communications industry, Simon's career includes significant agency-side experience before joining LIONS. In this week's episode, we explore crucial topics such as discussing racism, navigating life with divorced parents, and the importance of inclusivity. We discuss: - The power of creativity - Journey from Devon to Brixton - Coping with parental divorce - Discussing the impact of racism - Rising from the mailroom to CEO of Cannes Lions - Tips for climbing the career ladder - Conquering imposter syndrome - Receiving an important letter - Prioritising mental health - Insights into Cannes Lions 2024 Watch on YouTube Chapters: (00:00:00) First Impressions in Devon (00:02:53) The Beginnings of Creativity (00:06:06) Childhood Memories and Parents' Divorce (00:09:14) Navigating Divorce as a Child (00:12:27) Navigating Different Experiences (00:15:30) Experiencing Brixton for the First Time (00:18:51) Empathy and Representation (00:21:51) Understanding Different Life Experiences (00:24:57) Fostering Environments and Psychological Safety (00:27:45) Dealing with the Breakdown of a Parent's Marriage Again (00:30:53) Strategies for Coping with Divorcing Parents (00:33:47) Unexpected Jobs and Transferable Skills (00:36:52) From the Mail Room to Cannes Lions (00:40:05) Cannes Lions Festival Highlights (00:42:59) A Significant Moment (00:45:59) Climbing the Career Ladder (00:48:58) Overcoming Imposter Syndrome (00:51:51) What Makes a Good Managing Director (00:54:48) The Bonding Experience of Events (00:57:48) Lack of Inclusivity and Representation at Cannes Lions (01:00:46) Dear Simon... (01:03:55) Constructive Conversation and Change in Brazil (01:07:01) Positive Changes in the Industry (01:10:16) The Importance of Taking Time to Think Creatively (01:13:06) Applying a Strategic Lens to Business Decisions and Cannes Lions Preview (01:16:16) The Power of Creative Output and Inspiring Others (01:19:12) Thank You for Joining Us Today Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 20 Mar 2024 | E48 | Bringing Amy Winehouse to America, Promoting Queen's Radio Gaga & The Origin Story Of BME At SXSW | 01:30:03 | |
With over three decades of immersion in the Music Industry, Phil boasts extensive experience, particularly on the International stage. His career spans collaborations with major and independent record labels, wherein he has played pivotal roles in the development, marketing, and promotion of artists and catalogues across diverse musical genres, both in the UK and globally. He’s worked with the likes of Amy Winehouse, David Bowie, Queen, Barry White and many more Currently serving as a Music Industry Specialist and consultant for the UK government's Department for Business & Trade, Phil dedicates his expertise to the advancement of the industry at large. Phil is one of the key people behind making the British Music Embassy what it is today. A key event in the SXSW festival that promotes some of the best new music talent in the UK. It was here that Charles and Ashley hosted a live episode of How I Became with Skepta. Episode coming soon… Through Episode 48, Phil shares invaluable insights on goal pursuit, navigating job loss, and the fundamental value of treating everyone with respect. We discuss:- Growing up in Newcastle upon Tyne - Navigating the challenges of your parents' divorce during childhood - Forming a band during your teenage years, igniting your passion for music - Embarking on your career journey in the dynamic realm of the music industry - Pouring your heart and soul into chasing your dreams - Collaborating with iconic figures such as Barry White, David Bowie, Queen, Blur, Iggy Pop, and Amy Winehouse - Experiencing a pivotal moment of realisation: "I don't want to go to work today..." - Ascending to the role of Director at EMI International, a prominent business group and record label conglomerate - Facing the unexpected challenge of job loss - Transitioning to a role as a Music Specialist for the Department for International Trade - Championing positive changes and initiatives to uplift the music industry Chapters: (00:00:00) A Change of Career Journey (00:03:12 ) Working with Artists from Chrysis Records to EMI (00:06:53) Growing Up in the North of England (00:10:25) Surviving a Traumatic Childhood (00:13:50) Early Gigs and Memories (00:17:11) The Rise of Pirate Radio Stations (00:20:28) Career Entry into the Music Industry (00:23:59) The Birth of Commercial Radio (00:27:28) Working with David Bowie (00:30:56) Iggy Pop's Interview Mishap (00:34:43) Meeting Iggy Pop at the Hotel Bar (00:37:59) Pursuing Goals and Making Career Changes (00:41:23) Working at Polydor Records in the 1970s (00:45:07) The Cure and Motorhead Backstage at the Reading Festival (00:48:37) Discovering Queen's Hit Record (00:51:55) A Change of Career Paths (00:55:17) Transitioning to International Marketing (00:58:30) Doing What You Love (01:01:47) Transition to Emi International (01:05:29) A Change in Management Perspective (01:08:58) Finding a New Job Opportunity (01:12:25) Moving Forward and Embracing Opportunities (01:15:56) Meeting influential people in the music industry (01:19:27) Trade Missions and Showcases in the Music Industry (01:22:48) Showcasing Amy Winehouse (01:26:10) The Birth of the British Music Embassy (01:29:39) Part One: Telling His Journey Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 13 Jul 2022 | E03 How I Became Chief Brand & Communications Officer Of The Paralympics | Craig Spence | 01:33:26 | |
Planning the worlds 3rd largest sporting event during a global pandemic is no easy task. That's just one of the many crisis situations Craig and his team have had to manage. After the success of London 2012, the Paralympic movement and it's mission of changing the world through sport, was at risk of losing all its progress. Rio 2016 was close to collapsing... With only 150k tickets sold with just weeks to go, the whole organisation could go bankrupt. Craig and his team got to work, the rallied the UK advertising and press industry, and vocalised the challenges along with promoting the event. They sold over 2 million tickets... The crisis don't end there, Craig and his team have had to manage the comms for the banning of Russian athletes after the Russian doping Scandal of 2016 and more recently, Russia entering Ukraine during the Olympic Truce, which calls for peace during the Summer and Winter games. Craig also shares openly, the personal and professional challenges he faced when he heard the news that Oscar Pistorius had shot and killed his wife Reeva Steenkamp. Topics discussed:
Chapters: (00:00:00) A Life-Changing Surgery (00:10:28) The Importance of Inclusion and Overcoming Discrimination (00:30:43) Finding a New Job Opportunity (00:41:04) The Beginning of the Crisis (00:50:57) Facing Media Backlash (01:01:22) The Impact of the Paralympic Games on Changing Attitudes (01:11:40) The Challenges of Planning the Third Biggest Sport Event (01:22:29) Clearing Your Head Before Bed Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Links: Episode Sponsor: Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Paolo Neri | |||
| 21 Sep 2023 | E25 | How To Shine Your Light & Rise To A Global C-Suite Role | Harjot Singh | 01:41:38 | |
For the past two decades, Harjot Singh’s unwavering zeal to excel in comprehending people, brands, and cultures from both creative and commercial angles has propelled him on a remarkable global journey. With an extensive footprint spanning six countries across three continents, he has cultivated, delivered, and moulded strategic solutions for some of the planet's most successful brands. In 2021, Harjot assumed the esteemed role of Global Chief Strategy Officer at McCann and soon went on to become Groupwide Global Chief Strategy Officer of McCann Worldgroup in 2023, a renowned advertising agency brand with a presence across its worldwide network. Prior to this, he held the position of Chief Strategy Officer EMEA. Harjot's journey includes a stint as the Head of Planning at BBDO China in Shanghai from 2003 to 2006 before he transitioned to North America. On this side of the globe, he has held significant planning and leadership roles at Cossette Canada, Leo Burnett Canada, and Grey Canada, where he stood as the Head of Planning. We discuss: -Growing up in India -Realising you’re different from others -Falling in love with advertising and pursuing a career in it -Being told, “You must be more humble.” -Deciding you want a global role -What to do if others don’t believe in you -Becoming Global Chief Strategy Officer of one of the most iconic agencies - Mccann Worldgroup -Repairing your relationship with your family -Never dimming your light for others Chapters: 00:00 Trailer 01:12 Intro 01:32 Ashley's Intro Poem 02:28 Harjot's Summary 07:03 Harjot's Childhood 14:42 Finding A Passion For Adverting 18:33 Relationship With Family 22:14 Education 27:14 Challenges In Early Adulthood 34:26 Getting Your Foot In The Door 42:44 Wanting A Global Role 48:32 Working In China 55:45 Moving Back To Canada 58:23 Moving To New York 01:02:36 McCann 01:10:37 Not Letting Limits Define You 01:15:33 Advice On Getting A Global Role 01:25:06 Becoming Global Chief Strategy Officer At McCann 01:27:44 What Needs To Change In The Industry 01:32:02 Family Relationship Reflections 01:37:07 Final Words 01:38:18 Charles' Summary 01:39:54 Ashley's Final Poem 1:41:29 Outro Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 07 Dec 2022 | E08 How I Became CEO of VMLY&R EMEA | Andrew Dimitriou | 01:30:16 | |
‘Nothing is for granted’ – Andrew Dimitriou Leaving a dictatorship in Greece for Australia with nothing but the clothes on their backs, Andrew Dimitrou’s parents imbued in him the values of hard work and discipline that would shape his impressive and impactful career. Dismissing the modern notion of ‘work smart not hard’, Andrew worked his way to the top from the very bottom – an intern in the very company he would lead one day. Consistency, inquisitiveness, and passion are the markers of his success, as well as working at global marketing and communication services company WPP (with a 12.5-billion-dollar turnover and an excess of 100,000 employees across the world) for over 20 years. Going from account coordinator to account executive, to account director in two and a half years in his first role in New Business Development at Y&R New York, Andrew has perspective on all areas of the business. With a keen eye for innovative development and transformation, he keeps ahead of the game on digital programs and connected brands. Presenting a crystal-clear vision to his employees, he makes time to focus on culture, encouraging people to bring their whole selves to work. As well as the huge disruption of the Covid pandemic, Andrew was forced to hit the brakes on his 16-hour workdays due to a decline in health. Jumping off the very rat race that once inspired him, he uses a context of accountability to guide both his professional and personal life. He realises now he is no longer a player on the pitch, but a manager, taking both the increased responsibility and comfort which comes with a senior role. To hear about Andrew speak on the nuances of drive that can bring highs and lows and the importance of having the right intentions, listen to this episode of How I Became. In addition to currently being EMEA CEO for VMLY&R, Andrew: - Was shortlisted for EMEA CEO of the Year by Campaign magazine - Led Y&R Europe for 3 years, during which time the agency was Cannes Lions’ Regional Creative Network of the Year (2017) and Effies’ Effectiveness Network of the year (2016) - Managed WPP’s Red Fuse unit across Europe Topics discussed: - The parental mindset of hard work and multiple jobs - Struggles with cultural assimilation in the US - How to reckon with competition and win the game - Why fresh faces are the best faces - Where business meets art - How to cultivate a client relationship - The role of a president and CEO - How to make a great pitch - The importance of building more connected brands - How to manage technological disruption and thrive - The acceleration of online influence purchasing and augmented reality - Why pure intentions win over ladder climbing Chapters: (00:00:00) My Journey to CEO of VMLY&R (00:10:27) The Challenge of Fitting In (00:20:18) The Importance of Passion and Inquisitiveness (00:30:19) The Beginnings of an Entrepreneurial Journey (00:40:39) Integrated Big Global Assignment (00:51:02) Managing a Global Business (01:01:13) Managing Your Work Cadence (01:10:44) The Importance of Focus and Passion in Achieving Goals (01:20:39) Balancing Work and Family Life (01:30:05) Social Media Influencer Story
Episode Sponsor:
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| 28 Jul 2022 | E05 How I Became Co-Founder & CEO Of GUAP | Ibrahim Kamara | 01:30:37 | |
Ibrahim Kamara’s career began selling Lucozade at school. Now, he’s the co-founder and CEO of GUAP, a seven-figure company that can rightfully be described as the home of emerging creatives. His early life was challenging, seeing his family go from financially wealthy to arriving home to see all their possessions outside on the street, when business took a turn for the worst and his parents separated. He openly shares the impact of witnessing domestic abuse in the home and how that inspired him to step up and provide for the family. Since the company was founded in 2015, GUAP has worked with some of the biggest companies in the world (Apple, Nike and more) and they've just announced the GUAP Gala. Supported by Instagram, the event will take place at the Natural History Museum, and promises to be an experimental award show focused on highlighting key individuals and brands in creative culture. In this episode, Ibrahim tells the story of how he made his dreams a reality, providing valuable advice for any aspiring entrepreneur. This is.... How I Became Co-Founder & CEO Of GUAP | Ibrahim Kamara With your hosts... Ashley Samuels-McKenzie and Charles Parkinson Topics discussed:
Chapters: (00:00:00) Growing up in a Successful Family Business (00:10:44) Lessons Learned from Parents' Entrepreneurialism (00:20:46) Selling Sweets as a Side Hustle (00:30:28) Money and Saving Habits (00:40:30) A Challenging Party Planning Experience (00:50:59) Starting the Video Magazine Journey (01:01:04) Learning from Mistakes (01:10:39) Recognizing the Impact of COVID-19 on Business Survival (01:20:34) Launching the Gala: Celebrating Creative Excellence (01:30:35) A Moment of Pleasure Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Paolo Neri | |||
| 17 Jan 2024 | E39 | The Hidden Art of Global Leadership: A CEO's Secrets to Worldwide Success | Karina Wilsher | 01:52:51 | |
Karina Wilsher, Partner and Global CEO of Anomaly, spearheads key client initiatives, fortifies the agency's global presence and propels the company's ongoing evolution as an industry trailblazer. Karina, who ascended from Partner and CEO of Anomaly's London office to Partner and Global CEO in 2019, offers an exclusive look into her distinctive approach to leading six global offices. In this insightful discussion, she delves into the critical importance of 'feeling the business.' Karina unpacks this concept, explaining its profound impact and how it can be leveraged by leaders, both globally and locally, to elevate their teams' performance to unprecedented heights. Karina reveals the nuances of this approach and how it can transform leadership effectiveness in any environment. Previously, Karina held the position of Managing Director at Fallon London, orchestrating the agency's transformation from a startup to a Top Ten industry player. Her tenure marked remarkable achievements, including clinching Campaign's UK Agency of the Year accolades twice and establishing Fallon as the world's most creatively awarded agency. Her leadership saw the agency's revenue doubling, with consecutive UK Agency of the Year titles in 2006 and 2007. As Head of Client Services, Karina cultivated one of London's most robust Account Management departments and nurtured a diverse talent pool, positioning Fallon as a pioneering and market-leading company. This week, we delve into Karina's insights on valuable business advice, her experiences with motherhood, and navigating the challenges of dealing with grief. We discuss: -Growing up in an English-Malaysian household -Embarking on a childhood career in TV acting -Immersed in the influences of 80s pop culture and advertising -Embracing a role at the forefront of a burgeoning creative start-up, Fallon... -Navigating the steps to climb the career ladder -Coping with the profound grief of losing a parent -Reinventing life by relocating to a new country for a fresh start -Evolving into the role of a global CEO -Navigating the challenges of being a working woman in 2024 -Embracing the notion of "feeling the business" Chapters: (00:00:00) The Motherhood Penalty (00:05:14) Early Years and Family Dynamics (00:10:51) A Softer Side (00:16:59) Pursuing a Career in Media and Advertising (00:22:31) Career Moves and Parental Guidance (00:28:11) The Benefits of Being in a Smaller Startup (00:33:48) Building Relationships and Rising Together (00:38:58) Dealing with Personal Loss (00:44:43) Coping with Loss and Putting Others First (00:50:17) Making a Fresh Start and Moving to a Different Country (00:55:55) Joining Anomaly and Embracing Change (01:01:41) The First 90 Days (01:07:29) Moving Back to the States and Making Choices (01:13:39) Challenges for Women in their 50s (01:19:38) The Motherhood Penalty and Fatherhood Gain (01:25:14) Checking in with Each Other (01:30:58) The Importance of Structure and Process in Leadership (01:36:11) Approaching Work with Inspiration and Care (01:41:38) The Industry's Need for Unification and Change (01:47:07) Trusting Your Decisions and Developing Dependable Capability Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 27 Jun 2024 | E59 | Discovering Your Life's Purpose: A Step-by-Step Guide to Achieving It | Joy Taylor | 00:45:37 | |
Recorded Live at Spotify Beach in Cannes Joy Taylor, a seasoned sports journalist and host, has been a prominent figure in the media industry for nearly a decade. She hosts the Fox Sports 1 show "Speak" alongside LeSean McCoy and Emmanuel Acho. In addition to her hosting duties, Joy runs the "Maybe I’m Crazy" podcast, where she delves into stories from the NFL, NBA, and the broader sports world. She also hosts "The Hang" on Facebook Live. In a special episode recorded at Spotify Beach in Cannes, we explore Joy's journey of growing up in an abusive home, her invaluable advice on achieving your goals, and the vital importance of resilience. We discuss: - Overcoming an abusive childhood - Battling depression and suicidal thoughts - Finding motivation to succeed - Escaping through sports - Aspiring to become an opinion show host - Tips for achieving your goals - Persevering despite rejection Chapters: (00:00:00) Paving your own Path (00:01:48) Pursuing Passion in Sports Broadcasting (00:03:35) Book Recommendations and Favourite Music Artist (00:05:32) The Influence of Steph Curry on Basketball (00:07:19) Growing Up in an Abusive Home (00:09:10) A Chaotic Early Memory (00:11:00) The Cycle of Abuse (00:12:38) Suicidal Thoughts and Overcoming Them (00:14:23) Using Sports as an Outlet (00:16:09) Dealing with Abuse in Relationships (00:17:49) Recognising Toxic Relationships (00:19:22) Seeking Support for Toxic Relationships (00:20:57) Advocating for Yourself in Relationships (00:22:41) Career Paths in the Creative Space (00:24:17) Starting in Sports Talk Radio (00:26:03) Gaining Confidence through Experience and Repetition (00:27:45) The Importance of Pursuing Your Dream (00:29:25) The Power of Connections and Energy (00:31:09) Putting Energy into Making It Happen (00:32:43) The Process of Success (00:34:25) The Importance of Personal Growth and Collaboration (00:36:06) Embracing Rejection (00:37:46) The Stress of Public Relationships (00:39:40) Deep Conversations and Connection (00:41:24) Being Honest about What You Want in Dating (00:43:05) Plenty More Fish in the Sea Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 14 Jun 2023 | E17 | How Dyslexia Shaped the Career of Cannes Lions Chairman, Philip Thomas | 01:39:29 | |
Phil's career has been an incredible rollercoaster ride spanning nearly three decades. Starting from humble beginnings as a writer, he has ascended to the position of Chief Executive at Ascential. Along the way, Phil has encountered numerous challenges and obstacles, but his unwavering determination and hard work have ultimately paid off. Today, he is not only a highly respected leader in his field but also a profound source of inspiration for many. During his time at an academic school, Phil struggled immensely, despite putting forth his best efforts. He was persistently advised to "work harder," unaware of the underlying reason for his difficulties: dyslexia. While studying photography in college, Phil found himself drawn to Africa, where he expanded his portfolio. Throughout his travels, he began writing articles, leveraging his photography knowledge. It was during this period that Phil discovered his passion for writing. His articles garnered widespread acclaim, leading to numerous accolades. Fueled by this newfound passion, Phil finally had the opportunity to pursue his lifelong dream career. Through sheer dedication, Phil achieved remarkable success, ultimately assuming the role of editor at 'Empire,' the United Kingdom's most popular movie magazine. His accomplishments in the publishing industry continued to flourish as he became the Managing Director of FHM worldwide, successfully introducing the renowned men's magazine to over 30 countries. However, Phil soon recognised that the magazine industry's fortunes were waning and sought out a new path. In search of a rapidly growing field, he made the pivotal decision to transition his career into events management. In 2006, Phil embarked on a significant career move when he was appointed CEO of Cannes Lions after a rigorous interview process. Despite lacking prior experience in advertising or event management, Phil faced an arduous challenge: transforming this event into a cultural phenomenon of genuine importance. Joining Emap at the young age of 23, Phil quickly climbed the ranks, ultimately reaching the position of Chief Executive at Ascential Futures, formerly known as Emap. His unwavering passion propelled him along this career trajectory. In addition to his professional achievements, Phil also serves as the Chair of Media Trust, a charity committed to enhancing diversity within the creative industries. Recognised as one of the Agents of Change for Gender Equality by the UK's Management Today magazine, he continues to make a profound impact in this regard. To gain insights from Philip himself on following your passion, harnessing the power of creativity, and overcoming dyslexia, listen to his episode on 'How I Became.' Chapters: (00:00:00) Introduction and Daily State of the Industry Update (00:11:36) The Discovery of Dyslexia (00:22:41) The Subjectivity of Agency and Achievement (00:33:38) Reinventing Myself in the Events Industry (00:43:57) Taking a Downstep and a Rocky Road (00:55:17) Lessons Learned from Running an Event (01:06:22) Transitioning to a New Job (01:17:21) The Role of Marketers in Business Communication (01:28:11) Tapping into the Power of Dyslexia (01:39:21) Spontaneous Poem Creation Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 19 Jun 2024 | E58 | The Secret To Growing A Podcast & Secrets of Men | The Receipts Co-Host, Tolly T | 02:13:24 | |
Tolani Shoneye, popularly known as Tolly T, is best known as one half of The Receipts Podcast, a leading UK podcast she co-hosts with Audrey Indome. Beyond the podcast, Tolani has made her mark as a writer, host, and influencer, contributing to publications such as Elle, The Independent, OK, and The I. She is a respected voice on topics like dating, love, race, culture, and self-empowerment. This week, we explore her experiences with racism in the UK, her journey in hosting one of the UK's biggest podcasts, and her advice for women aspiring to start their own ventures. We discuss: -Moving from the UK to Nigeria - Reconnecting with your mum for the first time - Growing up in Dagenham and facing racism - Surviving an abusive relationship - Navigating an estranged relationship with your father - Working at Buzzfeed - The birth of The Receipts Podcast - Co-hosting the UK's biggest podcast - Do women cheat? - Love is the closest thing to magic - The challenges of being a visible woman on the internet Chapters: (00:00:00) The Receipts Podcast: Real Conversations Among Women (00:05:43) The Millennial Agony Aunts (00:10:59) Creating a Safe Space for Sharing Stories (00:16:04) The Love for Celine Dion (00:21:30) Growing Up in Nigeria (00:26:40) Reuniting with Mom in England (00:31:33) Dealing with Racism in Dagenham (00:36:28) Overcoming Racism Together (00:41:34) Reflecting on Past Relationships (00:46:25) Recovery from a Toxic Relationship (00:52:01) Starting the Dream Job (00:56:55) Navigating Bias in the Workplace (01:01:46) Unconscious Racism and the Need for Self-Education (01:11:28) Starting the Podcast Journey (01:16:40) Starting the Podcast and Early Success (01:21:31) The Journey to Signing with Spotify (01:26:18) Reflecting on Leaving BuzzFeed and The Receipts Podcast (01:31:43) The Fear of Public Failure and Pivoting (01:36:34) Embracing Change (01:41:46) Stories of Cheating and Emotional Infidelity (01:47:11) The Complexity of Love and Infidelity (01:52:15) Love Languages: Acts of Service and Gift-Giving (01:57:13) Looking for a Partner (02:02:36) Privacy and Sharing Personal Stories (02:07:35) The Excitement of Live Shows and Writing Achievements (02:12:43) Education and Challenging Bias Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 21 Sep 2022 | E06 | How I Became International CEO and Vice-Chairman Of VCCP & President of The IPA | Julian Douglas | 01:34:30 | |
“In the middle of difficulty lies opportunity” - Albert Einstein When Julian Douglas became president of the IPA (Institute of Practitioners in Advertising) that was the quote he chose to open his first speech with, and it was no mistake. You could say Julian has built his career off meeting challenges head on, and in doing so has built up quite the resume. In addition to being president of the IPA, Julian is also currently: - International CEO & Vice-Chairman of VCCP - Founder of private karaoke company, Lucky Voice - Chair of the Advisory Board at BRiM (Black Representation in Marketing) - A member of Meta’s UK Client Council And if you’re not familiar with VCCP, you might know them as the company that developed the infamous Compare the Meerkat campaign in 2009. To hear Julian tell the story of this incredible career, learn from his years of industry experience and discover his go-to karaoke song, listen to this episode of How I Became. Topics discussed: - Growing up in a multicultural home with Jamaican and Irish influences, and finding identity in your community - Attending Oxford University and the value of education - The culture shock of transitioning to life at a traditional Oxbridge college - Exploring the contrast between the worlds of trading and advertising - Why it is essential to make contacts and provide them with positive experiences - The career benefits of asking questions - Getting into the karaoke business, and expanding into a chain with five locations - Working with Gary Lace - An insightful tutorial on how not to pitch to clients - Avoiding burnout while doing what you love - Finding positives in losing your job - Confronting institutional racism and creating BRiM to increase black representation in marketing - Running the O2 advertising account, and introducing O2 priority tickets - How to create a culture that draws in talent and an environment that makes them stay. - How to manage seven offices around the world as an international CEO - Why generating open channels of communication is the most important thing to do as a CEO - The advantages to being a generalist Chapters: (00:00:00) The Importance of a Side Hustle (00:10:49) Early Fascination with Advertising (00:21:03) The Importance of Building Connections in Your Career (00:31:42) The Maverick Chief Exec at Procter & Gamble (00:42:19) The Importance of Distance from Your Job (00:52:34) Growing Creativity in VCCP (01:02:55) Finding Opportunities in a Changing Environment (01:12:59) Supporting Communication and Consistency in the Industry (01:23:38) Promoting Inclusivity and Talent in the Industry (01:34:30) Guest Introduction Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Paolo Neri | |||
| 05 Apr 2023 | E14 How To Buy Companies For Multi-Millions | The Story of Ad Association CEO Stephen Woodford | 01:39:15 | |
Stephen’s interest in advertising came from his favourite subjects at school – art and economics – and so he looked for a career that combined the creative and the commercial. He also was an avid reader of the ads and used to make montages of the ads from magazines as part of his art course and this helped set his heart on working in advertising. Stephen studied economics and graduated in 1980, at a time when the economy was in recession and jobs were scarce. He applied for agency and marketing graduate training roles and found his start in a marketing at Nestlé. After a couple of years, he moved into the agency world, working at Lintas, then at a start-up agency and finally he joined WCRS for the first time in 1988. He left for Leo Burnett to be Deputy MD and then re-joined WCRS in 1994, becoming Managing Director and later CEO in 1998. The agency was something of a rollercoaster ride and he saw it through some lean and some great years, notably winning its biggest pitch ever, winning the National Lottery in 1998 and with an array of formidable campaigns for clients such as Carling, BMW, First Direct, 118 118 and Orange. The management team bought the agency from Havas in 2004 and relaunched it with a group of companies under the Engine brand. Stephen was then approached to join DDB and become Chief Executive there in 2007. DDB and its forerunner, BMP was agency he had admired most throughout his career, but it had suffered from management instability, and he helped to secure its position and get back to something like its old form. In 2011, a small-hours conversation in Cannes with James Murphy and David Golding started the ball rolling for DDB to buy adam&eve. Months of top-secret negotiations followed, but not so secret that rumours leaked ahead of the deal being done. Finally in 2012 the agencies merged and Stephen became Chair of adam&eveDDB. 18 months later, Stephen left to pursue other ventures, starting a financial services business, along with working at Next 15 Plc (who years later bought Engine coincidentally). Stephen became CEO of the Advertising Association in September 2016. The AA’s mission is ‘to promote the role and rights of responsible advertising - advertising that is trusted, inclusive and sustainable – and its value to people, society, businesses and the economy’. All the leading media owners and trade bodies are members of the AA. Stephens's past board roles include Deputy Chair of Brighton and Sussex University Hospitals NHS Trust and Chairman, Changing Faces, a facial disfigurement charity. He is also a past President of the IPA and of NABS. He is currently a Governor of Ravensbourne University, London and is on the board of the History of Advertising Trust. To hear Stephen’s advice on getting your business through a recession, trying to change the advertising industry for the better and on how to get a good agency back on form, listen to this episode of ‘How I Became’. Chapters: (00:00:00) From Sales Rep to Deputy MD (00:16:11) The Biggest Win: Mercedes (00:32:36) The Path to Success: Tangible Success and Growth (01:02:11) The Merger of Engine and Adam+Eve (01:05:13) Not buying it until it's done (01:21:51) Focusing on Business Metrics and Advertising Revenue (01:39:06) Holding Industries Accountable Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Catherine Singh | |||
| 12 Oct 2023 | E27 | How Two Barbadian Parents Raised A Creative Industry Icon. The Life Story Of Karen Blackett OBE Pt.1 | 00:36:32 | |
Prepare to embark on an enthralling journey with a special episode of "How I Became," recorded amid the electric atmosphere of the Festival of Marketing. Our star guest, Karen Blackett OBE, commands the stage as the UK President of WPP, a Non-Executive Director of Diageo and Creative UK. In this episode, we peel back the layers of Karen's remarkable life and reveal the first thrilling instalment of her path to achieving the illustrious OBE title and UK President role at the world's largest advertising network, WPP. Be prepared to be captivated as we delve into the unexpected career pivot that set the stage for her extraordinary journey into the world of advertising. Chapters: (00:00:00) Feeling Trapped and Finding My Identity (00:04:01) The Influence of Parents (00:08:12) Celebrating Diversity and Representation in Childhood (00:12:06) Childhood Inspires Creativity in Advertising (00:16:00) Retirement from Athletics and Life Lessons Learned (00:20:08) Starting at the Bottom of the Industry (00:24:25) Appreciating the Advice of Parents (00:28:25) Making a Career Change (00:32:31) The Importance of Cheerleaders and Sponsors in Career Progression (00:36:15) A New Complexion for the Milky Bar Kid Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 06 Sep 2023 | E24 | What Men & Women Need To Know About Menopause. Senior Marketing Director Google Nishma Robb | 02:33:35 | |
In 2014, Nishma Patel Robb became a part of Google's team, where her influence has been instrumental in shaping numerous cherished programs, events, and campaigns in the UK. She's been at the forefront, contributing to the creation of iconic Google Doodles, showcasing the practicality of Google's products in daily life, aiding business growth through free digital skills training and mentoring, and advocating for online safety through the promotion of Google's products and initiatives. Her journey to Google started after her tenure as the Chief Client and Marketing Officer for iProspect at Dentsu. Prior to her agency experience, she held notable positions like Sales Director at Teletext and Managing Director at Teletext Holidays. Becoming President of one of the world's oldest and most influential women's clubs - WACL, Women in Advertising & Communications Leadership, their purpose is to accelerate gender equality via support, inspiration and campaigning. Nishma demonstrates an unwavering dedication not only to furthering WACL's advocacy efforts for gender equality but also to guide emerging talents through mentoring. Additionally, she provides support to various groups such as MEFA (MediaForAll), a program dedicated to help Black, Asian and ethnic minority talent thrive within the media and advertising industry in the UK, BRiM, and Creative Equals. Nishma's distinction as a Fellow of the Marketing Society is also a source of pride. Nishma's commitment extends further as she works towards implementing comprehensive menopause policies across businesses. Her goal is to ensure that women receive the necessary support and understanding during this significant stage of their lives, propelling them towards the next phase of their careers. We discuss: -Facing racism during 1970’s Britain -Trying to find yourself during your twenties -Getting your first job at Marie Claire -Realising your love and passion for advertising -Finding out you’re being paid less than your male co-worker -Never being intimidated by challenges -The journey of IVF and having twins -Hitting reset on your career -Working at one of the biggest companies in the world - Google -Raising awareness on Menopause Sure, here's the list with brackets added and hyphens removed: Chapters: (00:00) Trailer (01:29) Intro (01:49) Ashley's Intro Poem (02:44) Nishma's Accomplishments (03:52) Google Facts (08:02) Nishma's Story (13:22) Chapter 1: Early Life (28:33) Early Adulthood (35:54) Entering The World of Work (45:31) Finding Out You're Being Paid Less Than Your Male Co Worker (52:47) Becoming A Managing Director (1:52:14) The Journey Of IVF (1:06:02) Advice For Those Considering IVF (1:08:52) Hitting Reset On Your Career (1:18:16) Working At Google (1:54:35) Motherhood (2:02:04) Dealing With Menopause (2:12:35) Advice For Those Going Through Menopause (2:14:48) Becoming President Of WACL (2:28:58) Typecasting (2:31:04) Charles' Summary (2:32:35) Ashley's Outro Poem (2:33:18) Outro Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 10 Apr 2024 | E51 | Turning Dyslexia Into Your Business Superpower with Paul Wright | Head of Uber Advertising UK&I | 01:43:32 | |
Paul Wright, as Head of Uber Advertising for Uber UK&I, spearheads a dedicated team focused on driving business success. His career journey began at Sky, transitioning from TV sales to the burgeoning commercial web arena. Along the way, he co-founded a sports-focused ad network and held pivotal digital roles at Bauer and AOL. Venturing into Apple's inaugural ad business, iAd, Paul assumed leadership across international markets. He's also played integral roles in various Adtech ventures, notably contributing to Sizmek's acquisition by Amazon in 2019. A fervent advocate for the potency of digital advertising in bridging brands with consumers, Paul champions diversity and inclusion in the workplace. In this week's episode, we delve into strategies for scaling businesses, addressing workplace bullying, and offering valuable advice for aspiring entrepreneurs. We discuss: - Childhood spent in a boarding school environment - Commencing career journey at Lloyds Bank - Securing a position at the then-unknown TV company, Sky - Witnessing the emergence of the internet era - Going bust on the first day of the 2002 World Cup - Establishing and expanding the first business venture - Extracting valuable lessons from roles at Apple and Amazon - Confronting workplace bullying challenges - Managing dyslexia while navigating career challenges - Embracing a new career path with Uber Chapters: (00:00:00) Overcoming Challenges: Dyslexia to Entrepreneurship (00:04:18) Uber Ads and Brand Targeting (00:08:11) Creating an Ecosystem within Uber (00:12:09) Unusual Upbringing and Starting in Advertising (00:16:080) The Revolution of Sky TV (00:20:02) The Rise and Fall of Sports.com (00:23:56) Starting a New Business (00:27:41) Starting a Business and Seeking Funding (00:31:32) The Sales Process and Validation (00:35:38) Finding Opportunities After Unemployment (00:39:34) From Omnicom to Apple: A Journey in Digital Advertising (00:43:28) Working with Eddie Cue at Apple (00:47:39) The Second Bounce of the Ball (00:51:45) Dyslexia and Entrepreneurship Challenges (00:55:38) Embracing Neurodiversity in the Workplace (00:59:29) Managing a Team During Uncertainty (01:03:14) The Importance of Values in Business (01:07:14) Dealing with Workplace Bullying (01:11:14) Strain on Relationships and Confidence Issues due to Bullying at Work (01:15:34) The Importance of Listening to Teams and Preventing Bullying (01:19:43) Culture and Leadership Training (01:23:32) Joining Uber and Building a Team (01:27:19) Building Trust and Providing Value (01:31:10) Collaboration and Feedback in Leadership (01:35:12) Learning from Pirates and the Hype Cycle of AI (01:39:01) The Business Model of AI and its Impact (01:43:04) Leading a Team in an Uncharted Direction Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 29 Nov 2023 | E33 | Rebuild Your Dreams: How Stef Reid's Journey Can Inspire Your Comeback | 01:41:14 | |
Stef Reid MBE, the celebrated British Paralympic long jumper and sprinter, is renowned for her athletic prowess and inspirational journey. Her remarkable tale of resilience and determination in the face of adversity has propelled her into a sought-after speaker, captivating audiences with talks on mindset, overcoming challenges, and embracing change. Stef's early passion for sports, particularly rugby, was evident at the age of 12. However, a boating accident at 15 led to life-changing injuries. Undeterred, Stef embraced Paralympic athletics in 2006. Soon becoming a four-time Paralympian, she has claimed three Paralympic medals, including a silver in the long jump at the London 2012 Paralympics. Stef achieved World Champion status by securing gold in the long jump at the 2013 World Championships in Lyon, France. Notably, she holds five world records, with her top performance being a 5.40m jump in the T44 long jump event. As a speaker, Stef shares her journey of overcoming a life-altering accident and rising to become one of the world's most successful Paralympic athletes. Her compelling message of self-belief and determination inspires audiences to pursue their goals despite obstacles. We discuss: - Childhood experiences in New Zealand and Canada - Aspirations of becoming a global rugby sensation - A pivotal accident that altered the course of life - Valuable advice from Nurse Claudette - The significance of making choices - The inaugural experience with a running blade - The dilemma between pursuing biochemistry and sports - Navigating a Paralympic journey marked by triumphs and setbacks - Coping with mental health challenges Chapters: (00:00:00) Life-Changing Moment in the Water (00:03:58) Introduction to the Speaker (00:07:59) Ambitions in Rugby and Basketball (00:11:51) A Close Call with the Boat Propellers (00:15:51) A Terrifying Experience (00:19:22) Terrifying Moments and Deep Reflections (00:23:13) A Vision of the Accident (00:26:56) The Moment of Realizing the Severity of the Situation (00:31:09) A Mother's Love (00:35:28) The Catalyst Nurse (00:39:32) Finding Power in Choice during Recovery (00:43:19) Lessons from Experience and Overcoming Assumptions (00:46:53) Rediscovering My Competitive Spirit (00:50:41) Overcoming Physical Challenges in Running (00:54:16) Invited to an International Track Meet (00:57:57) Chasing Childhood Dreams (01:01:54) From Failure to Personal Best (01:06:27) The Power of Doing Your Best (01:09:58) The Challenge of Maintaining Marriage while Pursuing Olympic Goals (01:13:40) The Challenges of Being Married to Another Professional Athlete (01:17:26) The Last Moment on the Track (01:21:14) The Power of Rock Bottom (01:24:59) Overcoming Injuries and Believing in Yourself (01:28:54) Overcoming Fear and Injury (01:32:41) Success on Dancing on Ice and Mental Health Crisis (01:36:28) The Power of Asking for Help (01:40:18) The Miraculous Story of Perseverance Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 25 Dec 2023 | Best Of Episodes 1-4 | Season 1 | How I Became Podcast | 00:58:54 | |
Explore the most memorable moments and highlights from season one of How I Became. From the most heart-warming scenes to the exhilarating twists and turns, this retrospective journey through season one is sure to showcase the extraordinary elements that contributed to the moments that shaped the essence of season one. Chapters: 00:00:00-Shannie Mears 00:23:45-Beth Freedman 00:33:10-Craig Spence 00:47:24-Serhat Ekinci Episode 1 - Shannie Mears Shannie Mears’ Linkedin: https://www.linkedin.com/in/shanice-mears-frsa-41b36510b/ The Elephant Room: https://theelephantroom.net/ Episode 2 - Beth Freedman Beth Freedman’s LinkedIn: https://uk.linkedin.com/in/bethfreedman dentsu X: https://www.dxglobal.com/ Episode 3 - Craig Spence Craig Spence’s LinkedIn: https://www.linkedin.com/in/craigwilliamspence/ Paralympics: https://www.paralympic.org/ Episode 4 - Serhat Ekinci Serhat Ekinci’s LinkedIn: https://www.linkedin.com/in/serhatekinci/ OMG UNITE: https://omgunite.com/ Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director/DOP: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri | |||
| 26 Jan 2023 | E09 How I Became Chief Transformation Officer of EssenceMediacom | Sue Unerman | 01:11:02 | |
The story… Growing up the youngest child, Sue learnt from a young age that hierarchy wasn’t for her, this later allowed Sue to break the norms within the workplace and try different approaches in order to succeed. In her teenage years, becoming an introvert meant Sue often felt quite lonely, concentrating on her studies and her love for history allowed Sue to focus on her techniques rather than networking which later benefited her career. Sue then began her career at The Media Business as the Head of Strategic Planning in the 90’s. Now Chief Transformation Officer of (the newly merged) EssenceMediacom, which has over 10,000 employees. With her years at Mediacom, Sue has seen the company grow from revenues of £44 million in 1990 to £2 billion in turnover now. Opening up about motherhood, Sue discusses the challenges of being a young working mother and the guilt of not being able to give her all to every aspect of her life. A friend suggested one way to deal with the anxieties of everyday life – meditation. Sue has been meditating for nearly 25 years now, shereveals the importance of practising mindfulness and just taking 10 minutes in your day to relax. Also, an author of 3 bestselling books, Esquire named Sue’s latest book "The most important business book of the year", Sue is no stranger to breaking the glass ceiling and driving for more equality within the workplace. To hear Sue open up about her successful career, her love for history, music and media, and valuable advice on how to reach the top, listen to this episode of the How I Became podcast. Chapters: (00:00:00) Superwoman Syndrome and the Importance of Self-Care (00:07:46) The Impact of Exclusion and Inclusion at a Young Age (00:15:35) The Importance of Techniques and Networking (00:23:17) Falling into Advertising (00:31:44) Starting Real World Planning (00:39:44) Liberating Boundaries & Techniques for Leadership (00:47:38) Creative Techniques and Meditation (00:55:10) The Spectrum of Masculinity and Femininity in Roles and Responsibilities (01:03:03) The Move to Chief Transformational Officer (01:10:43) Techniques for Creating a Better World of Work Would you like a coach to help you achieve your goals faster? Apply for a coach here: https://weunify.co.uk/coach Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Catherine Singh | |||
| 23 Aug 2023 | E23 | Top CEO Tips For Your First 7 Days | Bill Scott CEO Droga5 & MD Accenture Song UK&I | 01:59:41 | |
November of 2015 marked the momentous occasion when Bill stepped into the role of CEO at the prestigious Droga5 London office. In April 2022, Bill was appointed as the Managing Director, Accenture Song UK&I. This move brought about a more expansive role for him, encompassing added responsibilities. His new position involves the supervision of all creative agencies under Accenture Song situated in the UK and Ireland. Emerging from the dynamic Grey London, here he held the esteemed position of Group Managing Director. Before his Grey chapter, Bill's narrative unfolded over a remarkable 13-year period at BBH, where he embodied the roles of Client Services Director and Managing Partner. Within these roles, he forged deep-seated connections with an illustrious clientele including Audi UK, Unilever and Waitrose. Amidst the dynamic panorama of the Asia-Pacific region, he channelled his energies into projects that breathed life into names like Mercedes-Benz and Johnnie Walker . Across cultures and landscapes, his leadership painted narratives that resonated. Bill's journey remains a testament to his prowess in shaping brands, fostering connections, and embracing the world's diverse narratives. We Discuss: -Overcoming homesickness at boarding school -Walking out in the middle of your exams -Interning at Saatchi & Saatchi -Running accounts like Sunny Delight, Lynx, Mercedes and Audi -The challenges of work and personal life -Proving yourself as an Managing Director -Receiving a text, asking if you’d like to be CEO… -Turning a start-up into a renowned agency Chapters: (00:00:00) A Journey in Advertising (00:04:51) Accolades and Recognition (00:09:19) Childhood Troublemaking (00:13:29) Academic Challenges and Pivoting Path (00:18:07) A Change in Career Path (00:22:23) From Junior Accounting Tech to BBH: The Sunny Delight Campaign (00:26:51) Transition to BBH (00:31:32) The Success of the Dance Craze (00:35:51) Starting a Small Business in Singapore (00:40:22) Adapting to a new work environment (00:45:04) Managing the Audi Account (00:49:42) Managing a Portfolio of Clients (00:54:07) Getting to Know the Team and Clients (00:58:35) Steep learning curve and working on client business (01:03:08) Protecting animals on the road with reflective paint (01:07:54) Discussing the Ambition for Droga5 Europe (01:12:30) Joining Droga London as CEO (01:17:21) Transitioning to a Small Startup (01:21:52) Winning and Building Client Relationships (01:26:25) Barkley Card and the Rise of Domestic Noise (01:31:09) The Acquisition of Droga5 and Future Proofing the Business (01:35:41) Joining a Huge Ecosystem (01:40:12) Consolidating Brands under Accenture Interactive (01:45:03) The Role of Creativity Beyond Ad Campaigns (01:49:44) Creating Conditions for Success (01:54:29) Building Your Personal Brand (01:58:42) Rising Higher with Job Skills Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 20 Oct 2023 | E28 | How To Change Career Successfully | Gau Narayanan, CMO Thirdway | 01:44:48 | |
Gautham Narayanan, a seasoned veteran with over two decades of experience, has embarked on an exhilarating journey of brand transformation that spans continents, dazzling the world with compelling ideas and an illustrious client portfolio. For the better part of his illustrious career, Gau was the driving force at BBDO, serving as the regional director for BBDO Africa and the managing director of BBDO South Africa. He didn't just stop at business conquests; Gau also invested his passion and expertise in nurturing talents within BBDO's four African offices, leaving a lasting legacy of innovation and growth. In 2018, a thrilling chapter in Gau’s career unfolded when Wieden+Kennedy appointed him as the new managing director for its Delhi office. Returning to his roots in India after a childhood move to the UK at the age of 8, Gau found himself on familiar terrain but faced with the intriguing challenge of reconnecting with a new audience and navigating the intricate tapestry of culture and consumer behaviour. Fast forward to the present day, Gau Narayanan has made a remarkable pivot from the world of advertising to the dynamic realm of Thirdway, the UK's number one design and build company. As the Chief Marketing Officer of Thirdway, Gau continues to script his remarkable career narrative, adding new layers of creativity and innovation to his already illustrious journey. His transformation from advertising maestro to the helm of Thirdway embodies the essence of reinvention, proving that his expertise knows no bounds. We Discuss: -Moving from India to the UK at age 8 -Falling in love with sports -Working at AMV BBDO for nearly two decades -Making a change through advertising -Entering fatherhood -Becoming MD at Wieden+Kennedy -Dealing with problematic clients -Moving back to your country of origin -Telling your mother something life-changing -Changing industries later in your career Chapters: (00:00:00) Unexpected Medical Emergency (00:04:16) Multilingual Background (00:08:10) Memories of Childhood in Mumbai (00:12:07) Finding my place in school through sports (00:16:04) A Special Agency Experience (00:20:00) From AMV to Luna BBDO: A Journey in the Advertising Industry (00:24:12) Using Doodles to Express Emotions (00:27:54) The Power of Visual Campaigns (00:32:03) Working on Global Brands (00:36:26) Positioning for Decades (00:40:24) The Opportunity in Africa (00:44:12) Standing Up for Employees in the Workplace (00:47:57) Returning to India (00:51:46) Widen and Kennedy: A Different Approach (00:55:53) Questioning Authority and Empowering People (01:00:01) The Importance of Design in India (01:03:50) Identity Confusion in a Globalized World (01:07:59) The Application of Skill Sets (01:12:08) Breaking the News to Mom (01:16:17) Finding Strength and Support (01:20:16) A Change of Career Path (01:24:27) The Complexity of the Creative Industry (01:28:44) Redefining the Office Space (01:32:47) The Power of Creativity and Culture (01:36:41) Embracing Change and Taking Leaps (01:40:40) Embracing Diverse Thinking (01:44:43) From Student to CMO Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 20 Apr 2023 | E15 | Making Ads With Snoop Dogg & Katy Perry | Marketing Director At Just Eat To Now CMO At Rightmove | 01:23:59 | |
Matt’s career started after leaving university and joining the company ‘Friends Reunited’, a new social media platform for connecting schoolmates. Wanting to expand into online dating, Matt was given a role in digital. With only having experience in digital marketing, this would be a challenge for Matt. Luckily, an employee there agreed to teach Matt all she knew for three months before having her baby. Four days in, Matt received a phone call, she had gone into labour. Matt was now running a dating site with no experience or knowledge. Now ‘Head of Dating’ Matt had to learn everything he could in a short amount of time. Learning quickly how to navigate this new world, Matt learnt to ask lots of questions and absorb as much as he could. Throughout his life, Matt was heavily into sports. However, with suffering injuries, dislocating his shoulder, slipping his disc, and tearing his knee ligaments, Matt realised he couldn’t continue and had to take his much-loved hobby and turn it into something else. Using his competitive instinct to harvest that in another way, in his career. Fast forward a few years, and Matt felt unfulfilled in his current role. Whilst speaking with his wife, who worked at Just Eat, she described how great the company culture and vision were. A job role had opened up and Matt joined, within 6 months, he was asked to stay permanently. Matt became UK Marketing Director and was now faced with the challenge of changing the face of Just Eat. In February 2020, Just Eat had a meeting with the advertising agency McCann, knowing the direction they wanted to go in, they came up with a concept. Matt was shown Snoop Dogg and the infamous Just Eat ad was born. However, in May 2020, Covid hit. Waiting for the right time to release the ad, it went out to the world and was met with an unbelievable response. A prime example of great advertising becoming a part of culture. With Covid being a tough time for all, especially for parents, Matt also shares his struggles with parenthood during lockdown and how he was able to overcome them. Matt is now Chief Marketing Officer at Rightmove and on a mission to improve the brand’s marketing strategy. To hear Matt’s advice on creating famous advertising work and becoming comfortable in your own skin, listen to this episode of ‘How I Became’. Chapters: (00:00:00) The Exhaustion of Failing (00:09:20) Starting a Dating Site (00:18:32) The Challenges of Answering Difficult Questions in Business (00:27:49) Redefining Yourself After a Significant Change (00:36:59) Overcoming Challenges and Making a Brand Impact (00:46:10) The Message of the Samaritans (00:55:32) The Success of the Snoop Dogg Ad Campaign (01:05:13) Building Scenarios for Uncertainty (01:14:31) Finding the Right Talent (01:23:56) A Pleasure to Have You Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Catherine Singh | |||
| 24 Jul 2024 | E64 | Work Getting You Down? How To Leave And Start A Business - Get Inspired By Jack Renwick’s Story Pt.2 | 01:29:19 | |
Jack Renwick is a multi-award-winning designer renowned for her passion for innovative ideas. She collaborates closely with clients, delving into the core of their challenges and demonstrating how creative thinking can drive progress. As the founder of Jack Renwick Studio, Jack has spent the past 25 years working on a diverse array of projects for high-profile clients such as Amnesty International, eBay, BBC, Nokia, Royal Mail, Sir Elton John, and Stella McCartney. Her work has garnered acclaim from the world's most prestigious awards. Jack originates from Glasgow and is a Fellow, a board member, an examiner, an advisor, a judge, a writer and a speaker and has received the epic honour of being selected as the D&AD President for 2023/24. Part 2 of Jack’s story dives into the pressures of perfectionism, overcoming life-threatening surgery, and invaluable career advice for young creatives. We discuss: -Becoming a creative director and nearly getting fired -The differences women faces in the workplace -Dealing with perfectionism and anxiety -Getting a kidney transplant from your brother -Resigning from your job and starting your own agency -Buying a holiday park… -The importance of teaching creative subjects at school Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 22 Mar 2023 | E13 Moving To London With £1800 And Becoming A Co-Founder | Metz ti Bryan | 01:41:49 | |
Born in Toronto and growing up in Ottawa, by junior high Metz would soon be leaving her life in Canada to start a new one In Honduras. Moving to San Pedro Sula, a 12-year-old Metz would have to adjust to a new life. Not speaking Spanish, or knowing anything about the culture, the adjustment would be difficult. After spending 5 years in Honduras, Metz returned to Canada to finish high school. Now older and with much more life experience, Metz found it hard to adjust back into Canadian life. Starting from scratch again, Metz found new friends and was able to live her Saved By The Bell fantasy. After finishing high school, Metz knew there was more out there for her and decided to leave Ottawa and attend Ryerson University in Toronto, studying Graphic Communications Management. With a strict teacher, everyone had to get an internship by the 3rd year; if not, you could not graduate. Desperately searching for a job, Metz managed to find a position as a receptionist at a Print Production Company. Just a few weeks into the job, the production manager quit. The owner then asked Metz if she’d like to take over. Knowing this would be a great opportunity, Metz said yes. With the experience and connections she made, Metz managed to get a job at the TI Group. Within 5 years, the company went through a restructure. Metz knew her time here was coming to an end, with the creation of Myspace and Facebook, a new era was soon approaching. Metz had a meeting with her boss about the direction of the company. Should she stay at a job that she knew she was outgrowing? Metz wrote her letter of resonation before and put it in her pocket. Her manager asked Metz if she was in or out, Metz took the letter from her pocket, placed it on the table, slid it over and said “I’m out.” Metz had always dreamed of moving to London. She saved £1800, got a visa and made another big move to an unfamiliar country. Metz started out by staying at St Christopher’s Hostel and managed to secure an interview and job at DDB soon after being in London. Believing in the Universe and manifesting, before moving to London, Metz created a vision board with the BBC logo being one of her goals. Metz had been in London a few years when she received an unknown phone call, from a lady explaining there was a role at the BBC. Metz jumped at the opportunity and was offered the position of Head of Project Management at BBC Creative. In 2020, Metz became Co-Founder & Production Leader of The Or, this independent agency would be an opportunity to start something from scratch for a new generation. Metz was excited to be a part of a new agency that would change the industry. To hear Metz speak about growing up in Central America, living in the moment and taking those little steps to achieve something big, listen to this episode of How I Became. Chapters: (00:00:00) Moving to Honduras: A 12-Year-Old's Perspective (00:17:20) Overcoming Challenges and Achieving Goals (00:34:14) Fear of Making Mistakes (00:51:25) Making Connections in the Industry (01:08:25) Living the Dream at RuPaul's Drag Race (01:25:25) The Power of Journaling and Being Present in the Moment Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Catherine Singh | |||
| 09 Jul 2024 | E60 | Rising from a Tiny Texas Town to Spotify's C-Suite: Dustee Jenkins' Story | 01:03:07 | |
Recorded Live at Spotify Beach in Cannes Dustee Tucker Jenkins is a seasoned leader with nearly two decades of expertise in communications, media relations, executive positioning, government affairs, community relations, and reputation management. Currently, she serves as the Chief Public Affairs Officer for Spotify, where she oversees Government Affairs, Public Policy, Global Experiential & Content Productions, and manages enterprise-wide communications across 183 markets. In Episode 60 of "How I Became," Dustee shares her journey from a small town to thriving in big cities, offers advice for those starting their careers, and provides tips on balancing motherhood with a demanding career. We discuss: - Growing up in a small Texas town - Uncertain about your future path - Experiencing a new world by moving to New York - Landing your first job on Capitol Hill - Aspiring to work in journalism and breaking into the press room - Advancing to press secretary - Receiving a call from the White House - Transitioning to Crisis Communication - Managing a data breach at Target - Joining Spotify - Balancing motherhood with a demanding career Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh Chapters: (00:00:00) Intro (00:02:30) Dustee Jenkins: From Tiny Town to Spotify (00:04:57) Politicians and Breakfast Tacos (00:07:26) Spotify's Chief Storyteller (00:10:00) A Conversation with a Genius (00:12:29) Growing Up in a Small Town (00:14:44) Small Town Life and Rodeos (00:17:17) The Influence of New York City (00:22:25) Building a Relationship with a Senator (00:24:40) The Magical Appearance of Clips (00:27:10) A Shot of Opportunity (00:29:34) From Texas to the White House (00:31:53) Transitioning to Consulting, Crisis Communication, and Target's Proxy Challenge (00:34:16) Target Data Breach and its Impact on Retail Season (00:36:43) The Hack at Target (00:39:09) Addressing the Press and Protecting Consumers (00:41:23) Giving Birth After an Interview (00:43:50) Balancing Work and Family Life (00:46:12) Being Intentional About Work-Life Balance (00:48:30) Balancing Work and Personal Life (00:50:45) Joining Spotify and the Power of Friends (00:57:42) The Power of Relationships and Being Gracious (01:00:07) The Journey of a Tenacious Texan (01:02:31) Opportunities and Graciousness | |||
| 23 Jul 2024 | E63 | The Key Ingredient to Achieving Success | Part 1 of The Life Story of D&AD President, Jack Renwick | 00:47:21 | |
Jack Renwick is a multi-award-winning designer renowned for her passion for innovative ideas. She collaborates closely with clients, delving into the core of their challenges and demonstrating how creative thinking can drive progress. As the founder of Jack Renwick Studio, Jack has spent the past 25 years working on a diverse array of projects for high-profile clients such as Amnesty International, eBay, BBC, Nokia, Royal Mail, Sir Elton John, and Stella McCartney. Her work has garnered acclaim from the world's most prestigious awards. In this episode, we explore the journey of growing up in Glasgow, discovering a passion for graphic design, and the crucial role determination plays in achieving success. We Discuss: - Growing up in the high-rise flats of Glasgow - Experiencing your parents' separation at 15 - Cultivating a passion for art and graphic design - Landing what seems to be your dream job - Meeting a person who will transform your life - Applying to and getting into art school - Winning a coveted D&AD Pencil Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 11 May 2023 | E16 | Mimi Turner: Bringing Innovation To LADbible, Lib Dems and LinkedIn | 01:54:11 | |
Mimi Turner likes to make complicated things simpler. Over a career of twenty years she has found out - often the hard way - that while the price to be paid for this process of reimagination can be painful, the results will be transformational and spectacular. Driven by a desire to connect on ideas, Mimi became fascinated by journalism during her time at university and eventually became a science writer for the Sunday Times, where her engineering training came in handy deciphering complex journals and peer-reviewed papers. A few years later, she joined the Hollywood Reporter as the European Broadcast Editor in a field that helped her to understand the cogs and wheels of corporate strategy. After the paper made the shift into a more glossy Hollywood magazine, Mimi found herself interviewing celebrities such as Arnold Schwarzenegger and Colin Firth and discovered that, while fascinating, it wasn’t the career fit for her. Mimi landed the role of Group Director of Communications at Northern & Shell, a British publishing group, and found herself managing reputation and communications issues in a publishing empire spanning television, newspapers, magazines and a lottery business. Just a few months into the role, Mimi was given a commercial task she had little experience in, and was left to sink or swim. After a lot of angst, and time spent wandering around in a strategy wilderness, she managed to complete the task by reinventing the problem and was utterly thrilled to make her first commercial deal. In 2014, Mimi became Marketing Director at LADbible. After the announcement, a friend of Mimi’s jokingly pointed out that she didn't have any experience in Digital Media and she realised that, while true, it was not something that had been afraid of going into the role. She knew that she could bring something different, that she could innovate and that she could rely on the people already in the business for their expertise in the core platform. Mimi visited the offices in Manchester, and after meeting the young LADbible team, was struck both by their generosity and the scale of their unique talents. She knew that although she was non-one’s idea of ‘a lad’ she felt comfortable with an incredible new family and was able to bring new ideas and approaches that helped put the brand on an elevated track. Coming from traditional media, Mimi did have to learn the world of social media humour and for a very, very, short time had a pretty good handle on football memes. Mimi became Director of Strategy, Messaging and Research at the Liberal Democrats in 2020 and is now Head of EMEA & Latin America, The B2B Institute at LinkedIn, a think-tank which helps to provide businesses with advice on long-term brand growth strategies. To hear Mimi share her advice on changing career roles, the pain of failing, a quantum physics-inspired mental model of storytelling and a love of innovation, listen to this episode of ‘How I Became’. Chapters: (00:00:00) The Power of Journalism (00:35:00) The Publishing of Controversial Photos (00:37:15) The Acquisition of Lad Bible (01:12:58) Changing the Perception of Young Men (01:15:36) The Power of Local Heroes in Social Media (01:35:16) Finding an Unfair Advantage (01:54:01) The Story of Becoming Mimi Turner Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor: Catherine Singh | |||
| 07 Mar 2024 | E46 | Simple Steps to a Happier, More Fulfilling Life | Aline Santos, Chief Brand + EDI Officer Unilever | 01:33:22 | |
Aline commenced her journey with Unilever Brazil in 1989, embarking as a marketing trainee. Her initial decade was dedicated to Brand Building within Local Marketing Operations, followed by an impressive 17-year stint in Brand Development on a global scale. Accumulating a wealth of 35 years at Unilever. Beyond her marketing endeavours, Aline assumed the role of Unilever’s Chief Diversity & Inclusion Officer. In this capacity, she orchestrates strategies and initiatives aimed at fostering gender balance and inclusivity throughout the organisation. Notably, by early 2020, the representation of women in management at Unilever had achieved a significant milestone of 50%. Aline's overarching purpose revolves around empowering individuals of diverse backgrounds—regardless of race, ethnicity, sexuality, gender, or ability—to unlock their full potential both within the workplace and society at large. In February 2024, as Aline marked her remarkable 35-year journey at Unilever, she announced her decision to step down from her role, gracefully embarking on a new and exciting chapter in her life. It was a privilege to capture her story as she closed this significant chapter of her career. In Episode 46, delve into insights on navigating a male-dominated workplace, integrating principles of inclusion into your professional environment, and garnering tips for cultivating enduring and fulfilling relationships. We Discuss: -Nurturing childhood experiences in Brazil -Experiencing a transformative moment while watching Ridley Scott’s ‘Alien’ -Becoming the first SalesWoman at Unilever Brazil -Navigating a male-dominated professional environment -Evolving perspectives on diversity and inclusion in the workplace -Confronting the potential loss of your spouse -Exploring the secrets to fostering a lasting and meaningful relationship -Revolutionising the landscape of advertising for positive change -Embracing metaphysics as a guiding principle in life -Recognising the paramount importance of inclusive leadership Chapters: (00:00:00) A Shocking Revelation and a Paradigm Shift (00:04:34) Getting People on Board with Positive Ideas and Stories (00:08:54) Growing up with Freedom (00:13:33) A Sense of Self-Confidence and Belonging (00:18:00) The Impact of a Film on my Life (00:23:06) Beginning a Career in Sales (00:27:58) Striving for Better Representation in Business (00:32:25) Creating a Female Bathroom in a Male-Dominated Board Room (00:37:00) Gaining Trust and Influencing Others (00:41:36) The Scary Moment (00:46:01) The Terrifying Experience of a Heart Attack and the Life-Changing Decision (00:50:59) The Importance of Healthy Relationships and Self-Discovery (00:55:47) Embracing Self-discovery and Personal Growth (01:00:28) Representation in Advertising (01:05:01) Changing Behavior for Inclusivity (01:09:34) Changing Perspectives for the Future (01:14:02) Breaking Stereotypes in Advertising (01:18:34) Self-mastery through metaphysics (01:23:37) Managing Thoughts and Emotions (01:28:12) The Power of Benevolent and Inclusive Leadership (01:32:42) Celebrating Love and Bold Choices Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 13 Jul 2023 | E20 | Learning To Be True To Yourself | Xavier Rees, UK Group CEO, Havas Creative Network | 02:17:54 | |
Xavier Rees is widely regarded as one of the most influential and successful campaigning leaders in the industry. Since joining Havas in 2016, Rees has spearheaded a remarkable transformation of its reputation and business performance – leading his agencies to major new accounts including Asda, Volkswagen Group UK, and the Department for Education. Now UK Group CEO of Havas Creative Network, his innovative approach to marketing has earned him numerous awards and accolades. We discuss: Chapters: (00:00:00) A Glimpse into Adversity and Success at Havas Creative (00:05:35) Building Reputation in the UK Market (00:11:04) Feeling on the Edges (00:15:58) Taking a Different Path (00:21:27) Finding Freedom and Energy at an Ad Agency (00:26:41) Learning from Mistakes and Taking Feedback (00:31:55) Challenges of Work-Life Balance for Working Parents (00:37:22) Valuing Women's Contribution Differently (00:42:40) Discovering Personal Style in the Workplace (00:47:57) The Importance of Understanding the Human Behind the Role (00:53:28) Not Considered Top Candidate (00:58:47) The Frightening Moment of Making a Difficult Decision (01:04:22) Allocating Revenue for Impactful Change (01:09:27) Trusting your Gut in Decision Making (01:14:32) Balancing Work and Personal Challenges (01:19:42) The Challenges of Healthcare Coverage (01:24:29) Prioritizing Family and Self Care (01:30:00) Career Changes and Managing Multiple Agencies (01:35:28) Managing Multiple Agencies (01:40:34) The Importance of Being Responsive and Available (01:45:30) Measuring Client Satisfaction and Financial Performance (01:50:38) The Importance of Creating an Inclusive Environment (01:56:04) Retaining Talent for a Competitive Advantage (02:01:15) The Importance of Balancing People, Profit, and Planet (02:06:29) Making a Positive Impact in the Industry (02:11:47) The Impact of Leadership Styles & Following Your Dreams (02:17:18) Leading with Truth and Endurance Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 27 Jun 2022 | E01 How I Became Co-Founder & Head of Talent of The Elephant Room | 01:32:23 | |
From intern to co-founder in 12 months. Her CEO with a six-figure salary offered her a job at the end of her internship. She politely declined. In that same meeting, he offered to start a company with her. She's now co-founder of The Elephant Room, a creative agency making waves of change through their One Month Mentor program created by Shannie. Topics discussed:
Chapters: (00:00:00) Shannie's Journey and Positive Influences (00:11:14) Dealing with Racism and Bullying (00:21:11) Experiencing Racial Slurs and Exclusion (00:31:04) A Family Struggling with Mental Health (00:41:08) From Traineeship to Internship: My Journey at Liberty (00:51:46) Exiting the Agency (01:01:31) Building Inclusive Communities (01:11:41) Building Bridges and Empowering Talent (01:21:59) Lessons Learned and Moving Forward (01:32:13) The Life of Animals Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Episode Links: Episode Sponsor: Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion | |||
| 31 Jan 2024 | E41 | From Consultant To Netflix Sensation | Bridgerton Star Left The Corporate World To Pursue Her Dreams | 01:42:28 | |
Charithra Chandran, born in Perth, Scotland, is the daughter of Tamil Indian medical professionals. Her parents separated when she was two, leading her to India with her father, where she lived with her grandparents in Tamil Nadu. Returning to the UK at the age of four, she pursued her education in Liverpool, Suffolk and Oxford. Graduating with a Bachelor of Arts in Philosophy, Politics, and Economics from New College, Oxford in 2019, Charithra actively participated in various productions during her university years and became a member of the National Youth Theatre. Despite earning her degree, Charithra felt a strong passion for performing, prompting her to take a gap year to explore her dream before committing to a conventional full-time job. While working part-time for the New Policy Institute after her gap year, she realised her true calling was acting. She turned down a job offer from Boston Consulting Group, choosing to pursue a career in acting. In 2021, Charithra joined the main cast of the spy thriller series "Alex Rider" for its second season, playing the role of Sabina Pleasance, along with the role of Edwina in the second series of the Shondaland-produced Netflix period drama "Bridgerton," based on the novel "The Viscount Who Loved Me," in 2022. Season 4 of the series begins by exploring Charithra's journey, touching on topics such as making a drastic career change, navigating discrimination, and emphasising the importance of authenticity. We discuss: - Nurtured in Tamil culture during childhood - Navigating the challenges of divorced parents - Early exposure to boarding school life - Cultivating a passion for performing arts - Confronting experiences of discrimination - Embarking on a transformative gap year to pursue your passion - Epiphanies amid the challenges of the Covid era - Strategic pursuit of personal dreams - A pivotal role in Netflix's acclaimed series, Bridgerton - Wrestling with feelings of inadequacy and failure Chapters: (00:00:00) Embracing Differences and Following Passions (00:05:03) A Netflix Superstar's Amazing Story (00:10:17) The Immense Love and Obsession (00:15:44) A Childhood of Moving and Divorce (00:20:42) The Sacrifice of Her Career (00:26:10) Boarding School Memories (00:31:23) The Beginning of Race Consciousness (00:36:34) Embracing Differences and Teaching Empathy (00:41:29) Tackling Racism in Schools (00:46:47) Creating Inclusive Theater at Oxford (00:51:25) Taking Ownership of My Life (00:56:30) Finding Your Purpose (01:01:21) From Auditions to Success (01:06:20) Acknowledging the Hard Work of Others (01:11:32) Learning from a Leader on Set (01:16:38) The Racially Diverse World of Bridgerton (01:21:50) The Power of Imagination in the Arts (01:26:39) Implementing a Morning Routine for Productivity and Gratitude (01:31:24) The Power of Focusing on Injustices (01:36:36) Setting Intentions and Working with Communities (01:41:27) Unfolding perspectives in life INSTRUCTIONS FOR A TEENAGE ARMAGEDDON Tickets: https://thegarricktheatre.co.uk/tickets/instructions-for-a-teenage-armageddon/ Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Mobo Johnson Camera Operator: Stanley Chiu & Stuart Aitken Editor: Catherine Singh | |||
| 17 May 2024 | Skepta Unveils 'Tribal Mark': Inside His Black Superhero Universe | E54 | 00:30:54 | |
Recorded Live At SXSW 2024 At The British Music Embassy. We sat down with Co-Producer Adam Strawford and Skepta at SXSW to discuss his debut film Tribal Mark. Flipping the script on James Bond, Tribal Mark is the first glimpse of a complex Black Secret Service story that Skepta, together with co-director Dwight Okechukwu, have been working on since 2021. We discuss: - Embracing Nigerian heritage in the UK - Bringing Tribal Mark from vision to reality - Tips for aspiring creatives - Crafting a superhero for Black actors - Advocating for diversity on set - Transforming challenges into creative fuel Chapters: (00:00:00) Idris Elba and the Black Secret Service (00:01:05) Supporting the Podcast's Growth (00:02:31) The Creation of Tribal Mark (00:03:51) Dissociation and Paranoia in the Character (00:05:02) Turning Passion into Fruition (00:06:16) The Origin Story of Tribal Mark and His Immigration Experience (00:07:23) The Relationship with Food as an Immigrant (00:08:31) Nigerian Restaurant Recommendations in Austin (00:09:36) The Pain of Nigerians (00:10:42) Tribal Mark: Creating a Superhero for Black Actors (00:11:51) Creating Representation in the Film Industry (00:12:54) Feeling Safe in the Nigerian Film Industry (00:14:02) The Future of Tribal Mark (00:15:07) Creating a New James Bond (00:16:16) Making an Impact through Storytelling and Identity (00:17:23) The Power of Self-Control (00:18:26) Unscripted Projects and How to Stay Updated (00:19:30) Filming Techniques and Animation Ideas (00:20:45) Animated and Dramatic Nigerian Scenes (00:21:52) Representing Africa in Film (00:23:03) Growing Up in London and Being African (00:24:03) Immigrant Stories (00:25:14) Pushing Through Negativity and Struggle (00:26:36) The Misconceptions of Money in Other Countries (00:27:44) The Artistic Process in Filmmaking (00:28:44) Layers of Reference in the Film City of God (00:29:54) A Trip to Nigeria Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 01 Nov 2023 | E29 | How To Buy The Company You Work For | Neil Henderson, Owner & CEO Of St Luke's | 01:49:07 | |
Neil Henderson, now the CEO of St. Luke’s has achieved remarkable success, garnering nominations for Agency of the Year in 3 of the past 4 years and consistently securing a spot on Campaign's Best Places to Work winners list for 5 consecutive years. Neil is an elected member of the IPA Council, holding the esteemed title of IPA Fellow. Additionally, he serves as a BAFTA juror. Neil's journey commenced at Still Price Lintas, where he worked on Unilever and Nestle's major brands. Later, at BBH, he created one of the UK's top 10 beloved commercials for Boddingtons and contributed to the multi-award winning campaigns for Lynx and Häagen-Dazs. In this episode, Neil shares poignant tales of his twin brother, navigating the complexities of grief, and finding one's true calling within the right organisation. We Discuss: -The unique experience of having an identical twin brother -The serendipitous discovery of improvisational theatre -The relentless pursuit of a career in advertising -Overcoming the constraints of others' expectations -The profound impact of parting ways with one's twin sibling -Coping with the loss of a parent at the tender age of 24 -The inevitable self-doubt that creeps in about one's chosen industry -Navigating the challenges of working at what may seem like the most daunting company on Earth -Guiding a company through the tumultuous waters of a recession -Ascending to the role of CEO within one of the most esteemed agencies of all time Chapters: (00:00) Trailer (01:25) Intro (02:09) Ashley’s Poem (03:05) The Beginnings of St. Luke's (08:00) Summary (8:20) Neil’s Childhood/ Early Education (14:29) Early Years & Sport (18:00) Discovering Drama/ Theatre (20:12) LIVE improv example (22:32) Entry into Advertising (27:00) Resetting Expectations (29:14) Turbulent Times (34:53) Career progressing (39:54) Business model (53:54) The Bubble Burst (1:00:53) Stepping Up (1:06:32) Changing the business model (1:15:05) Recession (1:21:07) Creating a Thriving Business (1:27:09) The Role Of CEO (1:34:14) The Future of St. Luke's (1:37:40) Hiring Diverse Talent (1:41:23) Sustainability (1:44:53) Charles' Summary (1:47:34) Final Poem (1:48:48) Outro Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 10 Jan 2024 | E38 | Unlock Your Hidden Passion: Follow Gihan Hyde's Unexpected Path to a Fulfilling Life – Discover How | 01:28:27 | |
Gihan Hyde, the accomplished CEO & Founder of CommUnique, one of the UK’s most renowned ESG Strategy and Communications Advisory Firms. Communique is B.Corp certified making it the first Black, Arab, female-founded organisation to be certified in the world. Gihan is the recipient of the UK’s “CEO of the Year” award for the work she is doing with the sustainability specialists who are from underrepresented communities and from underdeveloped countries. Gihan is one of the most influential “40 over 40” communications professionals in the world according to Campaign Magazine and LinkedIn top ESG Voice. And is the “Black Female Leader” to watch out for in 2023 according to CIO Magazine. Prior to founding “Communique” Gihan led some of the largest ESG diversity and change communications departments including BP Workplace Sustainability, Barclays Internal audit, HSBC Asset Management, M&S HR, and the Riyadh Metro Project. Her work impacted more than 150,000 employees, and 200,000 customers and closed $300m worth of sales deals. In this week's episode, delve into the rich narratives of Gihan's life, gain valuable career insights applicable to all stages, and explore the significance of embracing risks. We discuss: - Childhood in Sudan - Assuming the role of the eldest daughter - Coping with the loss of a parent at a young age - Transitioning from Chemistry to Marketing - Overcoming challenges to secure a job - Defying categorisation and refusing to fit in one box - Embracing an unconventional job choice - Discovering passion at any stage in life - Establishing a company that provides opportunities to others - Emphasising the significance of sustainability - Acknowledging the importance of taking risks Chapters: (00:00:00) The Master of Your Own Life (00:04:17) Growing up in Sudan (00:08:50) Teaching Resilience to Children (00:13:27) Dealing with Grief and Compartmentalization (00:17:33) Celebrating Christmas in Sudan (00:21:59) The Middle Child Syndrome and Family Dynamics (00:26:22) Transitioning from Chemistry to Marketing Communication (00:30:35) Building Rapport and Trust (00:35:03) The Importance of Asking Further Questions (00:39:44) The Discovery of Internal Communications and Change Management (00:44:17) The Challenge of Breaking Gender Barriers in the Construction Sector (00:48:46) Gaining Buy-In and Effective Communication (00:52:58) Changing Behaviors of Employees (00:57:09) Embracing a Non-Linear Career Path (01:01:36) The Power of Networking and Self-Belief (01:06:12) Fighting for Change and Impacting Lives (01:10:32) Building a Sustainability Culture (01:15:05) Perception of Sustainability Across Cultures (01:19:25) Change Management and Empowerment (01:23:47) Taking Charge of Your Life (01:27:57) The Power of Doing Things Together Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 03 Jan 2024 | E37 | The Hidden Keys to Mastering Wealth and Love Like Never Before! | David McQueen's Personal Tales | 01:47:22 | |
David McQueen, a committed speaker (as seen on TED), executive coach, and advisor to multi-national organisations, he is deeply passionate about leadership. He has accumulated more than three decades of experience in the field. Having transitioned from an accounting background to the tech industry, he effectively applies his commercial expertise. Fifteen years ago, he founded his consultancy, Q Squared, with the goal of enhancing organisational communication, serving notable clients such as Mercedes Benz, JP Morgan, Uber and Virgin. David engages audiences with a distinctive style that leaves a lasting impression. Fearless in tackling challenging subjects, he skilfully addresses sensitive issues with professionalism. His emphasis on work culture, storytelling, and the effectiveness of presentation skills underscores his dedication to enhancing leadership experiences. We kick off the year 2024 with a compelling episode delving into profound leadership insights, life narratives replete with both highs and lows, and invaluable advice designed to enhance various facets of your life. We discuss: -Navigating 1980s London during your formative years -Embarking on entrepreneurial ventures by establishing a tuck shop at the tender age of 14, showcasing early business acumen -Realising there are only certain things in life that you can control -Encountering life-threatening situations that forced a reevaluation of one's existence -Coping with the profound grief and emotional turmoil that accompanies the loss of close friends -Experiencing the tumultuous upheavals of life, including the loss of your home and the heartbreaking journey of miscarriage -Pioneering a venture into the realm of coaching, specifically tailored for senior leaders and executives -Gaining insight into your own worth and recognising the value you bring -The biggest thing you can learn in personal development… Chapters: (00:00:00) Lessons from the Journey (00:04:37) The Connection between Caribbean and Irish Culture (00:08:38) Survival through humor, "Bounty" and "Bourneville" (00:12:37) Selling Sweets and Drinks in School (00:16:21) Trust as a Superpower (00:20:18) Being Saved by a Teacher (00:24:39) Living a Full Life and Facing Tragedy (00:29:22) A Life Lesson Learned Too Early (00:33:41) A Life-Saving Moment (00:37:57) Taking Responsibility for Our Community (00:41:56) Women and Conflict Resolution (00:46:17) The Importance of Critical Thinking and Lifelong Learning (00:50:27) A Strong Connection and Caribbean Culture (00:54:20) Using Privilege to Make a Difference (00:58:04) Tragic Events and Fighting back (01:02:04) Celebrating Life and Overcoming Loss (01:06:29) People's Petty Behavior (01:10:29) Shifting the Focus of Work-Life Balance (01:14:27) The Value of Experience and Impact (01:18:17) Ego's impact on success and fulfillment (01:22:08) Building a Sustainable Business System (01:25:53) Prioritizing Marriage and Self-Care for a Strong Relationship (01:29:44) The Black Founders Hub and Helping Entrepreneurs Generate Revenue (01:33:33) Brotherhood and Personal Development (01:37:39) The Benefits of Cold Showers and Intermittent Fasting (01:41:56) Offering Support to Others (01:46:14) Following Your Inner Compass Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 27 Mar 2024 | E49 | Navigate Your Career Pivot: Practical Wisdom from Alison Hutchinson CBE’s Transition from Banking CEO To Charity CEO | 01:44:34 | |
Alison Hutchinson CBE, CEO of Pennies, an award-winning fintech charity, also serves as Senior Independent Director at DFS plc, Yorkshire Building Society, and Foresight Group Holdings Ltd. Awarded a CBE in 2016 for her contributions to the economy and charities, Alison has a diverse background, including 15 years at IBM overseeing global operations, leading e-commerce solutions in the financial services sector, and serving as CEO of a digital subsidiary joint venture with Accenture and Barclays at Barclays Bank. Her tenure at The Kensington Mortgages Group PLC as Group CEO culminated in a successful sale to Investec in 2007 just before the financial market crisis. In this episode, we delve into the keys to business success, underscore the significance of diligent work ethic, and share invaluable career insights. We discuss: - Growing up in West Scotland - Early exposure to family businesses from the age of 8 - Commencing University studies at the young age of 16 - Navigating the loss of your father - Embarking on a career journey at IBM - An encounter with a special individual during a skiing trip - Ascending to the role of CEO at Barclays B2B - Balancing decisiveness with compassion in leadership - Guiding a company through the challenges of a financial crisis - Transitioning to the role of CEO at Pennies, marking a significant career change Chapters: (00:00:00) The Importance of Career Change and Impact (00:04:17) The Mission of Penny and Digital Giving (00:08:18) Growing Business Independently (00:12:23) Valuing and Supporting Employees (00:16:09) Overcoming Challenges in Dance (00:20:05) Advice to My Younger Self, Building Inner Strength (00:24:17) Handling Grief and Moving Forward (00:28:28) Starting my Journey at IBM (00:32:31) IBM's Position in the Global Smart Card Market (00:36:21) A Ski Trip Love Story (00:40:24) A Tough Time in Tamworth (00:44:19) The Importance of Asking for Help (00:48:20) Presenting to the CEO of IBM (00:52:25) Joining Barkley's B2B (00:56:25) Transformations and Restructuring (01:00:35) The Importance of Mentors and Tough Conversations (01:04:39) Lending to the Self-Employed (01:08:26) The CEO Offer and Decision Making (01:12:13) Challenges and Decisions in the Financial Crisis (01:15:57) Transitioning to a New Chapter (01:19:49) The Birth of a Charity (01:23:46) Running a Charity Business (01:27:47) Finding Balance and Managing Energy in Life (01:31:48) Living Honestly and Making Choices (01:36:03) Giving Back to Communities (01:39:50) Sharing Ideas and Technology in the Charity Sector (01:44:13) Boosting Charity through Technology and Teamwork Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 15 Nov 2023 | E31 | Meet The Social Media Genius Behind Gymshark’s Community & Why He Left | Elfried Samba | 01:57:49 | |
Elfried is widely acknowledged as the driving force behind Gymshark's triumph on social media, playing a pivotal role in propelling the brand's fitness community from 1.5 million to 20 million in just seven years. As the current CEO and Co-Founder of the Butterfly 3ffect, Elfried is dedicated to leveraging his expertise to support emerging brands in achieving success. Growing up in DR Congo and South Africa, Elfried's family relocated to the UK. Despite the challenges of adapting to a new life and culture, Elfried maintained a deep-seated belief in his ability to succeed, undeterred by others' perceptions. A transformative moment occurred for Elfried after watching a keynote speech by Steve Jobs, where the concept of 'A thousand songs in your pocket' resonated with him and altered his perspective on marketing. With newfound clarity, he identified his career path. Following a mysterious email from a recruiter, Elfried secured an interview with an "up-and-coming gym-wear brand," later revealed to be Gymshark. Despite his excitement and nerves, Elfried confidently assumed control of the interview, leading to a swift job offer. This week's episode delves into the significance of authenticity, the key to resilience, and the quest to discover one's purpose. We discuss: -Journeying from Congo to South Africa and eventually the UK -Embracing self-teaching at the age of 14 -Drawing inspiration from Steve Jobs' wisdom -Embracing the philosophy that one should never conform to others' expectations -Developing a passion for social media -Discovering guidance through mentorship and building self-assurance -Applying the "Jab, Jab, Jab, Right Hook" approach -Spotting a dream job on LinkedIn but hesitating to apply -Receiving a job offer for an "up-and-coming fitness brand in Birmingham" -Successfully securing the dream job -Overhauling and revitalising an entire brand -Transforming Gymshark Women into its current state -Getting a shoutout from Mark Zuckerberg -Recognising the importance of authenticity Chapters: 00:00:00-Following Your Passion and Finding Success 00:04:37-Growing the Gymshark Social Accounts 00:09:27-The Disappointment in my Dad's Face 00:13:55-A New Beginning in South Africa 00:18:38-Finding My Passion in Marketing and Technology 00:23:00-Discovering the Power of Marketing 00:27:42-Shyness and the Beginning of Social Media Marketing 00:31:47-Building Confidence and Pursuing Passion 00:36:10-The Importance of Human-to-Human Interaction 00:40:25-The Phone Call from Gymshark Recruiter 00:44:57-Making an Impact at Gymshark 00:49:24-The Importance of Consistency and Community Engagement 00:53:50-Revolutionising Gymshark Women 00:58:36-Selling Out in Seconds 01:03:09-The Pressure of Posting on LinkedIn 01:07:57-Memories of the Exciting Times at Gymshark 01:12:39-The Growth of Gymshark 01:17:18-Making the Decision to Start My Own Business 01:21:37-The Saddest Moment and Moving On 01:25:47-Emotional Support from Colleagues 01:30:22-Moving On from Gymshark 01:34:48-Learning from Mentors in the Industry 01:39:26-Passion, Abilities, Paid Work, and World Needs 01:43:50-Making Decisions and Planning Ahead 01:48:12-The Importance of Immigrants in Business Success 01:52:46-The Journey from the Bottom to Success 01:57:24-The Importance of a Creative House Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 17 Jul 2024 | E62 | Building a Company Worth Hundreds of Millions: The Story Of Rob Pierre | 02:25:00 | |
Rob Pierre is a renowned investor, advisor, and one of the UK's most successful media leaders. In 2005, he co-founded the digital marketing company Jellyfish. As CEO, he expanded the business to over 2,000 employees across 28 global offices, serving high-profile clients such as Google and Netflix. In June 2023, Jellyfish was acquired by The Brandtech Group. Today, Rob is dedicated to sharing his wealth of experience and passion for innovation to inspire the next generation of business leaders. This week, we delve into Rob's personal journey, discussing the loss of his brother at a young age, the significance of entrepreneurial spirit, and the importance of using one's privilege to help others. We Discuss: - Experiencing the vibrant culture of growing up in Trinidad - Discovering the world of entrepreneurship from a young age - Overcoming the profound loss of a brother during childhood - Embarking on a journey with an IBM Computer Studies degree - Achieving the milestone of becoming the highest-paid employee at Sunglass Hut - Meeting a life-changing mentor - Launching and growing Jellyfish into a successful business - Sharing insights for building a multi-million dollar enterprise - Emphasising the crucial role of challenging the status quo - Navigating the process of selling your company - Offering valuable advice for aspiring investors Watch on YouTube Chapters: (00:00:00) Early Life in Trinidad (00:05:44) Vegan Chicken and Jam Delish (00:11:24) Childhood Memories in Trinidad (00:17:17) The Undercurrent Incident (00:22:52) A Tragic Accident at Sea (00:28:40) Accepting Tragedy and Moving Forward (00:34:46) The IBM Opportunity and Academic Failure (00:40:34) Struggling with Reading and Joining Sunglass Hut (00:46:01) Optimising Store Operations (00:51:05) The Genius Banana Milkshake Sales Technique (00:56:40) A Chance Encounter at the Bar Leads to Love and Marriage (01:02:42) Traits and Values in Hiring Employees (01:08:10) Managing the Pyramid Hierarchy Mindset (01:13:34) The Importance of Sustainable Processes and the Right Rewards (01:18:50) Partnering with Google and Digital Marketing Strategies (01:24:10) Building a Global Presence (01:29:46) Moving into London Bridge and The Shard (01:35:05) Distributed Accountability and Support Network (01:40:21) Creating Value Exchange and Ownership (01:45:20) Creating Efficiency with Salesforce and Financial Force (01:50:53) Inclusion and Equity (01:56:20) The Challenges of Selling a Company (02:02:02) Moving on from Jellyfish (02:07:42) Investing in Social Mobility (02:13:12) The Role of Financial Advisors and Accountants in Investment Schemes (02:18:53) The Journey of Jellyfish and Distributing Accountability (02:24:30) Gems to Growth and Scale Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 22 Nov 2023 | E32 | Empowering 56,000 Women: Vanessa Sanyauke’s Escape From Domestic Violence To Founding Girls Talk | 01:30:17 | |
Vanessa, the Founder & CEO of Girls Talk, a globally recognised organisation, spearheads the development of innovative products and services connecting over 56,000 women with businesses in over 37 countries. The organisation achieves this through digital products, bespoke programs, and events, with a mission to democratise access to opportunities in traditionally male-dominated sectors, empowering women to advance in their careers. Under Vanessa's leadership, Girls Talk has collaborated with renowned companies like Apple, Amazon, Meta, and more, facilitating diverse talent connections at all organisational levels. Vanessa herself has earned accolades, ranking #15 in the Financial Times, Yahoo Finance, and EMpower's Top Ethnic Minority Future Leaders List across Europe, the U.S., and Canada. She has also been recognised as one of the 30 People Changing The World by the London Business School and as one of London’s Most Influential People by the Evening Standard Newspaper. Vanessa actively contributes to the advisory board of She of the Sea and serves as a Sub-Committee Board Member of Refuge. In her current role as the Founder of The Hill App, Vanessa is pioneering technology to streamline the global hiring process for female talent, aiming to connect 1 million women in 140 countries to job opportunities while optimising costs and time in the Americas, Europe, Asia, and Africa. This week we delve into the critical issues of toxic workplace cultures, relationships, and Vanessa's transformative journey, impacting the lives of thousands. The episode includes a personal account from Vanessa about her experiences with violent domestic abuse. While we share her story with the intention of offering support and understanding to those in similar situations, we recognise that the content may be distressing for some listeners, especially those who have experienced domestic abuse. If you find this topic triggering, please feel free to skip this episode or listen with care. For anyone currently facing domestic abuse, or if you know someone who is, support is available 24/7 through the National Domestic Abuse Helpline at 0808 2000 247. Remember, you are not alone, and help is out there. Thank you for your understanding and for joining us on this journey of awareness and support. Chapters: (00:00:00) Content Warning: Personal account of domestic abuse (00:05:48) Girls Tech Summit and The Hill (00:11:50) Racism and Bullying in Dagenham (00:17:37) Isolation and Control (00:23:18) The Danger of Domestic Abuse (00:28:55) Starting the Rafiki Network (00:34:29) The Origins of Girls Talk (00:39:49) Investing Personal Money into Girls Talk (00:45:07) Toxic Bosses and Mental Health Struggles (00:50:47) Surviving a Toxic Workplace (00:56:18) The Importance of Organization and Taking the Leap (01:01:58) Recognizing Anxiety and Depression (01:07:34) Prioritizing Mental Health (01:13:01) Paying Bills vs. Cooking (01:18:35) Building Trust and Community for Success in Entrepreneurship (01:24:08) Impacting Thousands of Women's Lives Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 28 Feb 2024 | E45 | Channel 4 NED Tess Alps: A Guide To Living Fearlessly | 01:51:10 | |
Tess Alps, currently serving as a Non-Executive Director of Channel 4, boasts over 40 years of profound experience in the dynamic realm of advertising. Notably, she held the positions of Founding CEO and Chair at Thinkbox, the influential marketing body for commercial TV in the UK, representing a staggering 99% of TV advertising revenue. Establishing this company in 2006, Tess embarked on a mission to underscore TV's enduring effectiveness, articulate its dynamic future across all technologies, and fervently advocate for creativity. Before her pivotal role at Thinkbox, Tess Alps served as the Chairman of the PHD Group in the UK. During her impressive 13-year tenure with PHD, she assumed various roles, including a notable six-year stint leading Drum, the content division of the group, where she pioneered the revolutionary concept of brand content. In Episode 45, Tess shares invaluable insights, addressing challenges faced by women in the workplace, navigating the emotional terrain of miscarriages and grief, and emphasising the empowering mantra, "It's Never Too Late." We Discuss: - Embracing a distinctive upbringing that shaped your perspective - Nurturing aspirations of becoming an actress - Initiating your professional journey in the dynamic fields of advertising and sales - Navigating the challenges of being a woman in a predominantly male-dominated career - Coping with the profound loss of your mother - Confronting the emotional hurdles of dealing with miscarriages - Unveiling the pathway to becoming a chairperson in your career journey - Emphasising the significance of perpetual learning in personal and professional growth - Pioneering the establishment of Thinkbox - Discovering the empowering truth that it's never too late to pursue your dreams Chapters: (00:00:00) The Power of Women in Leadership (00:04:12) Lessons on Running Businesses and Organizations (00:08:13) TV Series and Mantras (00:12:33) Channel 4's Ownership of IP and Rise of On-Demand Viewing (00:16:39) The Influence of Drama in My Life (00:20:43) Navigating a Male-Dominated Environment (00:24:52) The Power of Listening in Sales (00:28:46) Making a Career Change (00:33:11) Grieving and Regrets (00:37:32) Grief and Loss in Pregnancy (00:41:57) Professional Counseling and Recovery (00:46:24) The Role of a Media Agency (00:50:51) The Importance of Valuing Differences and Teamwork in Leadership (00:55:05) Nurturing Talent for Success (00:59:29) Learning from Failures and Long-Term Goals (01:03:45) Expanding the Chairperson's role in external organizations (01:08:22) Reflections on Career and Future Plans (01:12:42) The Origins of Thinkbox (01:16:49) The Importance of Independent Research in Advertising Effectiveness (01:21:10) Appointment Process and Privatization of Channel 4 (01:25:16) Ensuring the Future of Channel 4 (01:29:26) Channel 4 Board Meetings and Decision Making (01:33:57) The Power of Data in Media Advertising (01:38:14) What Makes a Great CEO (01:42:36) The Catholic guilt of confessing sins (01:46:43) Never Too Late (01:50:49) Magic Skills and TV Show Appearances Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 09 Aug 2023 | E22 | Founding giffgaff & Launching A New Mobile Network In 2024 | An Exclusive Story with Gav Thompson | 01:44:33 | |
With more than 29 years of marketing expertise, Gav Thompson boasts an impressive career within the advertising world. From working on the infamous Guinness Surfer Ad to playing a significant role in co-founding the mobile operator, giffgaff, he has held key positions such as Global Chief Marketing Officer at Paddy Power, as well as Chief Customer Officer at Boden. Additionally, Gav served as the Head of Brand Strategy and later as the Head of Customer Innovation at O2 UK. Utilising his extensive knowledge, Gav is currently in the process of establishing a mobile network - Paraspara, that eradicates any obstacles between users and the network infrastructure. We discuss: -Blagging your way into Cambridge -Having the gift of the Gav -Dealing with heartbreak -Helping create one of the most famous ads ever, the Guiness Surfer Ad -Coping with cancer -Realising the importance of life -Getting through a divorce -The pressure of being responsible for a brand worth £4.5bn, O2 -Founding giffgaff -Backing yourself and knowing your worth -The excitement of launching a brand new mobile network based on WEB3 - Paraspara Chapters: (00:00:00) Overcoming Adversity and Building giffgaff (00:04:18) The Adventures of My Parents (00:08:17) A Chilled and Fluid Upbringing (00:12:18) Pursuing a Career in Drama and Comedy (00:16:06) Climbing the Career Ladder (00:20:04) Confidence and Cockiness in Advertising (00:23:56) The Embarrassing Purple Car (00:27:54) The Triumph of Belief and Fighting for What You Believe in (00:31:55) Life Crisis in New York City (00:36:00) Hubris and Regret (00:40:15) The Pursuit of Success and its Consequences (00:44:14) Lessons Learned and Life Changes (00:48:18) The Origin Story of Gift Craft and Decision to Leave (00:52:15) The Power of Branding (00:56:15) Being Better Connected (01:00:07) Loyalty and Community: The Birth of giffgaff (01:04:01) Diagnosis and Treatment Journey (01:07:37) A Horrible Diagnosis (01:11:24) The Importance of Swallowing, Tasting, and Kissing (01:15:11) Gaining Perspective through Life-Threatening Illness (01:19:13) Naming Challenges and Self-Belief in Business (01:23:11) Reflecting on a Successful Journey and Looking Ahead (01:27:05) New Beginnings and Lessons Learned (01:31:02) Peak of Career and Personal Challenges (01:35:07) Finding Happiness After Divorce (01:39:19) Overcoming Challenges and Finding Joy (01:43:35) Watches and Trainers Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 28 Jun 2023 | E18 | How To Heal From A Miscarriage, Build A Family and Become CEO of OMD UK | Laura Fenton | 01:53:33 | |
In 2004, Laura joined OMD UK as a fresh-faced graduate, determined to make her mark on the industry. After years of hard work and dedication, she became the agency's first-ever female CEO in December 2020, a remarkable 16-year journey. The unique brand of leadership that Laura has displayed has enabled her to make remarkable progress and achieve incredible business success. After attending Leeds University, Laura wasn't sure what career she wanted to pursue. But when she met another graduate whilst travelling, he spoke about a placement programme in advertising that sparked her interest. When Laura returned from her travels, she went to WHSmith and bought a copy of Campaign Magazine. She flipped to the back to find the graduate jobs, one being for OMD. She applied and was invited to a graduate day, which was essentially like X-Factor. Graduates had to go through various rounds of interviews and presentations, and by the end of the day, everyone was split into two rooms - those going through and those not. Laura made it to the room that was going through and started as a graduate planner. Not long after, Laura found herself increasingly drawn to the CEO of OMD. She was captivated by the role and ambition, and soon made it her mission to one day become the CEO of the company. She was determined to make her dream a reality. Laura moved up the ranks, becoming Communications Planner to Associate Director and then a side step, becoming Client Services Director at Drum OMG. Laura would now be working with various agencies and clients, along with learning more about the creative and production side of advertising. Despite enjoying this new role, Laura felt as if she had hit a plateau. Laura would then go on to become Client Partner. Laura decided to take a chance and pitch the idea of her becoming the Managing Director of OMD to her boss. Despite her nerves, she went through with the meeting and was delighted when her boss agreed. This was one of the proudest moments of Laura's career. After years of dreaming, Laura's vision finally came true in December 2020 when she was appointed CEO of OMD. Although she was excited, she was also a bit apprehensive about taking on the role. She created a 90-day plan and began her journey as CEO in January 2021. Despite the challenges of the pandemic, Laura eventually found her footing and was able to get back into the office and interact with clients. She soon realised that this was exactly what she had been dreaming of. With each passing day, Laura felt more and more confident that she had made the right decision in taking on this role. Laura is a firm believer in showing that women and mothers can be successful in senior leadership roles while still being true to themselves. Laura is also an advocate for encouraging and supporting people from underrepresented groups to help shape the future of the media industry. To hear Laura’s advice on motherhood, achieving your dreams (no matter how big they are) and letting your authentic self shine, listen to this episode of ‘How I Became’. Chapters: (00:00:00) A Unique School Experience (00:13:41) Independence and Self-Reliance (00:26:01) Ambition and Career Goals (00:38:53) The Path Ahead and Having Children (00:51:07) Balancing Work and Parenthood (01:03:55) Approaching Work with Intention (01:16:23) Overcoming Struggles and Finding Support (01:29:06) Understanding Key Numbers and Building Relationships with CFOs (01:41:01) Building Soft Skills for Success Follow us @HOWIBECAME__ for guest insights not on the podcast We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 03 Apr 2024 | E50 | Feeling Like Giving Up on Life? Reasons Not To And Why I Signed Coldplay | Simon Williams | 00:28:57 | |
Recorded Live On Stage At SXSW 2024 At The British Music Embassy During the early '90s, Simon Williams pioneered the renowned indie label Fierce Panda, which became synonymous with launching singles by iconic bands such as Coldplay, Supergrass, Death Cab For Cutie, Ash, Keane, The Maccabees, and numerous others. Serving as a cornerstone of London's independent music scene, Fierce Panda bridged the gap between the UK's vibrant musical underground and mainstream charts. In one of four special episodes filmed at SXSW, we delve into the Britpop era of the '90s, addressing topics ranging from coping with suicide and mental health struggles to emphasising the importance of vocalising one's experiences. We discuss: - Childhood in Clapton - Coping with the loss of your father at the tender age of 5 - Emergence of Britpop and Grunge movements - Transitioning from NME to establishing your own record label, Fierce Panda - Collaborating with renowned artists such as Coldplay, Keane, The Bluetones, and others - Releasing the single that transformed Coldplay's trajectory - Navigating mental health challenges during a difficult period in 2019 - Offering advice and support for individuals grappling with their mental health Chapters: (00:00:00) Finding a Way Out (00:01:00) Unscripted Journeys of Inspirational Figures (00:02:14) Simon Williams: The Journey (00:03:22) Celebrating Life (00:04:29) Uncovering a Childhood Trauma (00:05:38) The Subconscious Impact of Personal Trauma (00:06:42) The Birth of the Camden Town Scene (00:07:45) Starting Out with Compilation EPs (00:08:50) Bands on Major Labels and Cold Play's Journey (00:09:54) Changing the Music Scene in 1999 (00:10:58) Reflecting on the Journey of Fierce Panda (00:11:58) Mental struggles and the music industry (00:13:05) A Personal Journey through Mental Health (00:14:07) A Close Call and a Lifeline (00:15:13) Seeking Help for Mental Health (00:16:14) A Mission to Keep You Alive (00:17:18) Writing as Therapy and Reflection (00:18:17) Embracing Life and Overcoming Mental Challenges (00:19:21) Celebrating 30 Years (00:20:31) Ignoring the Advice of Others (00:21:33) Challenges in the Music Industry (00:22:32) The Power of Being Honest with Yourself (00:23:37) Celebrating 30 Years of Fierce Panda (00:24:44) A Boiling Pot: The Journey of an Artist (00:26:07) Birthday Wishes from Friends and Fans (00:27:33) Happy 30th Anniversary to Fierce Panda Records (00:28:38) Not actually dead yet Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 08 Nov 2023 | E30 | ‘I Buzz Off Stress’ - How To Cope With Severe Stress & Insomnia - A Guide From Multi-Billion Pound Company CEO, Josh Krichefski | 02:05:42 | |
Josh Krichefski, recognised in the advertising industry for his advocacy of mental health and cultural change, assumed the role of GroupM CEO for EMEA and the U.K. in early 2023. Krichefski's association with GroupM dates back to 2011 when he initially joined MediaCom as the Chief Operating Officer for EMEA. Over the years, he has played a pivotal role in the agency's expansion, modernisation, and day-to-day operations. Krichefski's influence extends beyond GroupM, making him a prominent figure championing cultural change and mental health awareness initiatives in the wider industry. Josh serves as a trustee for the Transformation Trust, dedicated to enhancing career development opportunities for underprivileged children. Additionally, Krichefski is a Founding Member of the World Well Being Movement and is part of the MS Society Appeal Board. In December 2022, he was nominated to assume the role of President at the Institute of Practitioners in Advertising (IPA), the industry trade body and professional institute in the UK. Furthermore, he is a Fellow of the Marketing Society. In this episode, Josh shares a personal and emotional account of nearly losing his brother and his efforts to raise awareness about mental health at work. We Discuss: -Life at a boarding school -Crossing paths with a special someone at the age of 13 -Embarking on an exploration throughout South East Asia during a gap year -Developing a profound love for anthropology -Navigating the challenging process of his parents' divorce -The realisation that a career in advertising held promise for him -Grappling with the onset of insomnia -Receiving two enticing job offers on the same day -”Do I want to become CEO of the largest media agency in the UK?” -A heartfelt account of almost losing his brother -Advocating for mental health awareness within the workplace Chapters: (00:00:00) A Journey into Stress and Insomnia (00:08:17) The Market Share of GroupM (00:16:31) The Path to University (00:23:58) Finding Stability Amidst Family Challenges (00:31:45) Career Progression and Relationship Breakup (00:39:29) Getting Ready for the Morning (00:47:16) A Fun and Unique Workplace (00:55:09) Meeting with Nick Lawson (01:03:16) The Jump to CEO (01:10:40) Emotional Intelligence and Coaching in Career Development (01:19:06) Insomnia and Coping Mechanisms (01:26:44) Focus on Well-being and Mental Health (01:34:18) The Miraculous Recovery (01:42:06) A Period of Success and Perspective (01:50:12) Managing GroupM's Business Strategy (01:57:39) Leadership and Making a Difference (02:05:06) Trusting Your Gut Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 21 Feb 2024 | E44 | Your Passion, Your Income: How To Build A Living Doing What You Love | Sonnaz Nooranvary | 01:52:05 | |
Sonnaz Nooranvary, a creative entrepreneur and skilled craftswoman based in the UK, gained prominence as the resident upholstery expert on The Repair Shop. Her journey into the world of upholstery began at the age of 17 through an apprenticeship, where she honed her keen eye for detail and precision craftsmanship. Fueled by her entrepreneurial spirit, Sonnaz took a bold step at the age of 25, establishing her own business that offers a comprehensive range of interior services to both individuals and organisations. In Episode 44, we delve into the transformative experience of turning one's passion into a fulfilling career, exploring the significance of recognising when to seek assistance, and providing valuable advice for those aspiring to embark on their entrepreneurial journey. We discuss: -Navigating the cultural blend of British-Iranian heritage -Crafting a Persian rug and discovering a profound passion -Experiencing a childhood enriched by a creative mother -Taking the unconventional path of leaving college at the age of 17 -Securing a prestigious apprenticeship with the luxury yacht manufacturer, Sunseeker International -Overcoming adversity after surviving a challenging motorbike accident -Confronting struggles with mental health and contending with an eating disorder -Bravely reaching out for the support needed to overcome personal challenges -Making the bold decision to leave a dream job in pursuit of starting a personal business venture -Being approached by BBC's The Repair Shop and embracing the unexpected opportunity -Embarking on a journey of self-improvement and personal growth Chapters: (00:00:00) Turning Passion into a Career (00:04:44) House of Sonas Product Launch (00:10:01) The Journey begins in 1986 (00:15:12) Discovering the art of rug-making (00:20:11) Losing Everything and Starting Over (00:25:00) Overcoming Struggles and Pursuing Passion (00:30:04) The Journey to Sunseeker Apprenticeship (00:34:52) Ambulance and Hospital Visit (00:39:37) Discovering the Size Misfit (00:44:18) Road to Recovery (00:49:29) Taking the Leap into the Unknown (00:53:50) Starting a Business and the Evolution of Businesses (00:58:41) Starting Upholstery Courses and Building a Reputation (01:03:11) Missed Opportunity (01:07:58) Recognition in the Streets (01:12:24) The Importance of the Crew in the Restoration Process (01:17:16) Upholstery Mishaps and Misleading Interviews (01:22:03) Navigating the Spotlight and Dealing with the Press (01:27:25) Therapy and Personal Growth (01:32:33) Catastrophizing and Self-Talk (01:37:22) The Importance of Open Communication and Collaboration (01:42:12) DIY Projects for Home Decor (01:47:00) Reflections and Encouragement (01:51:46) Founder of House of Sonas and TV Presenter
Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 13 Mar 2024 | E47 | How To Make Bold Life Decisions | Natalie Campbell MBE, Running For London Mayor 2024 | 01:36:45 | |
Natalie Campbell MBE, an acclaimed social entrepreneur and distinguished broadcaster, assumes the role of Co-CEO at Belu Water during the day—a beverage enterprise prioritising people and the environment. Belu's impactful contributions to WaterAid have surpassed £5.4 million, aiding WaterAid's mission to provide clean water, decent toilets, and improved hygiene worldwide. Recently appointed as the Chancellor of The University of Westminster, Natalie unveiled the groundbreaking 'Chancellor's Circle' initiative during her installation. This initiative seeks to forge connections between London businesses and the student community, fostering a symbiotic relationship. In a bold move, Natalie is now running for the Mayor of London in the 2024 election. Join us as we delve into Natalie's inspiring life narrative, explore her perspectives on London's current state, and discover why Natalie believes she should be your next Mayor of London… voting is on the 2nd March. We discuss: - Nurtured in a Jamaican family - Deciding to become a CEO at the tender age of 15 - Confronting discrimination challenges during university years - Activating the entrepreneurial spirit and entering "business mode" - Establishing a personal clothing franchise venture at the age of 21 - Overcoming the setback of franchise bankruptcy - Transcending as a board member, impacting and transforming lives - Assuming the role of Co-CEO at Belu Water merely three weeks before lockdown - Embracing the ambitious goal of becoming the Mayor of London - Compelling reasons why your vote should go to Natalie Campbell... Chapters: (00:00:00) Broken National Politics (00:03:28) Boldness and Leadership (00:07:05) The Independent Streak (00:11:08) Growing Up in a Nonconventional Way (00:15:17) The Importance of Living in the Present Moment (00:18:59) Navigating Challenges and Becoming the CEO (00:22:56) Chasing Freedom and Overcoming Racism and Challenges (00:26:39) Becoming a Morgan Girl (00:30:19) Bankruptcy and Starting Over as an Entrepreneur (00:34:00) Facing Personal and Public Failure (00:37:28) The Hustle and Determination (00:41:12) The Role of an Entrepreneur in Leadership Positions (00:44:36) Joining boards and creating change (00:48:06) Applying for Opportunities despite Fear (00:51:51) Leading through Challenging Times (00:55:32) Sustainability and Environmental Commitment (00:59:02) Investing in Climate Activities and Learning and Development (01:02:45) The System and the Desire for Power (01:06:33) Running for Mayor of London (01:10:09) Signature Collection Process (01:13:59) Winning the Mayor's Election with New Voters (01:17:35) Rebuilding trust with the Met police (01:21:10) Embracing Fun and Joy in Life (01:25:10) Finding Time for Myself and Exploring London (01:28:45) Connecting with Authenticity (01:32:53) A Journey of Trailblazing (01:36:40) T-shirt with the poems Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 10 Jul 2024 | E61 | When Life Feels Out of Control: Learn How to Thrive in Turbulent Times With Olympian Yusra Mardini | 01:02:03 | |
Recorded Live at Spotify Beach in Cannes Olympic swimmer and Syrian refugee Yusra Mardini fled the Syrian Civil War with her sister Sara, making the perilous journey to Europe at only seventeen, including a treacherous crossing of the Aegean Sea in 2015. After finding refuge in Germany, Yusra was selected to compete as part of the inaugural Refugee Olympic Team at the 2016 Olympics in Rio de Janeiro and again in Tokyo four years later. On World Refugee Day 2023, Yusra announced the launch of her nonprofit, The Yusra Mardini Foundation, which aims to improve access to sports and education for refugee communities. Yusra has become a powerful advocate for forcibly displaced people worldwide. Episode 61 explores the challenges of living in a war-torn country, the importance of not judging refugees, and how to use your voice to make a positive impact. We discuss: - Being born in Syria - Beginning to swim at age 3 - Dreaming of becoming the next Michael Phelps at age 9 - Facing the onset of war at age 13 - Enduring the traumas of the Syrian conflict - Undertaking a 25-day journey from Syria to Germany - Crossing the Aegean Sea on a dinghy - Keeping the Olympic dream alive - Helping establish the Refugee Olympic Team - Aims to change the perception of refugees Chapters: (00:00:00) Fleeing Syria at 13 years old (00:02:18) From Syria to Olympic Swimming (00:04:48) Starting Swimming at a Young Age (00:07:27) The Daily Routine in Damascus (00:09:55) Witnessing the Start of War in Syria (00:12:23) Mourning the Loss in Syria (00:14:51) The Youth Olympic Games and Political Reasons for Quitting Swimming (00:17:10) Pursuing a Different Path in Life (00:19:22) Life in a War Zone (00:21:30) Packing for the Journey (00:26:24) The Expensive Boat Journey (00:28:44) Guardian Angels on the Boat (00:31:10) Heartbreaking Journey across the Ocean (00:33:25) A Life-Threatening Situation at Sea (00:35:40) The Rescue at Sea (00:37:58) Journey to Germany (00:40:26) Impressive Syrian Swimmers (00:42:39) Representing a Refugee Olympic Team (00:45:14) The Impact of the Olympic Stadium (00:47:37) Competing at the Olympics (00:49:54) The Struggles and Dreams of Refugees (00:52:19) Refugees and Stereotypes in the UK (00:54:49) The Importance of Welcoming Immigrants in Society (00:57:10) Supporting the Refugee Olympic Team (00:59:32) A Heartwarming Moment (01:01:59) A Heartfelt Story of Gratitude Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Email: info@weunify.co.uk Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 20 Feb 2024 | E43 | The Secret To Building Trust With Executives | WPP U.K. President, Karen Blackett OBE | 02:05:16 | |
Karen Blackett OBE currently serves as the UK President for WPP, the world's largest marketing services group. A highly esteemed business leader, Karen boasts an impressive track record marked by her ability to foster vibrant cultures, inspire teams, and consistently drive business growth and success. Previously holding the position of GroupM UK CEO, Karen successfully navigated the challenges posed by the critical period of the COVID pandemic. Beyond her executive roles, Karen is recognised as a seasoned keynote speaker, leveraging her wealth of experience to energise teams and advocate for diversity within the advertising and media industry, thereby cultivating dynamic company cultures. Vogue acknowledged Karen's influence by naming her one of the 25 Most Influential and Inspirational Women of 2018. Additionally, she secured the top position on the EMpower 100 Ethnic Minority Executive Leaders list. In 2018, then-Prime Minister Theresa May appointed Karen as the national Race Equality Business Champion. In this week's episode, we delve into Karen's wealth of experience, exploring valuable business and career advice, her journey as a single mother, and the significant impact of giving back to communities. We Discuss: - Strategies for advancing your career and expanding your business - Navigating the emotional challenges following the loss of your father - Discovering the delicate balance between work and personal life - Embracing the journey of becoming a single mother - Accepting a CEO role while adapting to the demands of new motherhood - Recognising the crucial role of empathy in effective leadership - Why every business should have fruit salad - Overcoming imposter syndrome to achieve personal and professional success - Simultaneously assuming the roles of GroupM UK CEO and WPP Country Manager, showcasing leadership prowess and versatility Chapters: (00:00:00) Devastation and Moving Forward (00:05:35) Headline sponsor and daily update (00:11:03) The Team that Felt Like Family (00:16:25) Devastating Loss and Almost Leaving the Industry (00:21:52) The Importance of Work-Life Blend and Loyalty (00:27:32) Putting Yourself and Your Child First (00:33:16) Bringing Mojo Back to Teams (00:38:40) Building Trust and Understanding with CEOs (00:43:42) Meetings and Team Dynamics (00:48:54) The Importance of a Supportive Village (00:54:07) Stalking and Reviewing Media Agency Relationships (00:59:38) Winning the Tesco Account (01:04:32) Impostor Syndrome and Invitations from Number 10 (01:10:09) Overcoming Impostor Syndrome and Adding Value (01:15:37) Know Your Value and Numbers (01:21:12) The Shock of Martin's Departure (01:26:40) Building Collaboration and Teamwork (01:32:00) Importance of Open Communication within Teams (01:37:42) Transition to the Role of UK President of WPP (01:43:40) The Importance of Understanding Target Implications (01:49:11) The Importance of Bravery in the Face of Challenges (01:54:23) The Need for a National Organization for Black People in the UK (02:00:00) The Importance of Listening and Learning (02:05:10) Returning Serena's tissues Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Stuart Aitken Camera Operator: Stuart Aitken Editor: Catherine Singh | |||
| 17 Apr 2024 | E52 | Unlocking AI: How To Pivot To An AI-Driven Business Model | The Amigo Partnership, Mat Kiddie | 01:42:30 | |
With over 25 years of experience spanning global network and medium-sized independent advertising, integrated, and digital agencies, Mat brings a wealth of expertise in creative, and digital strategy. Beginning his career as a Senior Account Manager at Ogilvy in the early 2000s, Mat has since climbed the ranks and successfully established and sold his own companies. Currently serving as CEO of the Amigo Partnership, an integrated creative agency, Mat leads a team dedicated to seamlessly integrating human and artificial intelligence to enhance the effectiveness and efficiency of every stage of the creative process. From commercial insight and creative ideation to emotional engagement and evaluation, their approach ensures deeper, smarter, stronger, and faster commercial impact for their clients. In this week's discussion, Mat shares valuable insights for business owners, delves into the entrepreneurial mindset and explores the transformative potential of AI in shaping the future of businesses. We discuss: - Growing up in a family of entrepreneurs and engineers - Commencing your marketing career in Australia - Returning to London and joining Ogilvy - Contemplating entrepreneurship and launching your own venture - Building a thriving business, expanding its reach, and eventually selling it - Experiencing a transformative epiphany while on vacation - Taking a period of gardening leave for reflection - Inception of the agency 'Amigo Partnership' - Achieving a turnover exceeding one million pounds - Exploring the impact and implications of AI Chapters: (00:00:00) Seeking Happiness and a New Beginning (00:03:51) Influences and Inspiration (00:07:43) A Fascination with Advertising and Marketing (00:11:38) Starting a New Agency (00:15:14) Setting Yourself Up for Success (00:19:10) Starting a Company: Dreams and Passions (00:22:59) Taking Calculated Risks and Managing Costs (00:26:27) Increasing Your Pipeline through Networking (00:30:35) Building a Boutique Network (00:34:34) The Calculation for Selling Your Company (00:38:30) The Moment of Realisation (00:42:30) Taking a Risk and Exiting the Business (00:46:25) Reflections on Leaving a Company and Starting a New Venture (00:50:19) Differentiation and Collaboration in Business (00:54:14) Highlights from Recent Projects (00:58:11) Breaking Through Revenue Growth Barriers (01:02:18) Filling Talent Gaps, Empowering Diversity in the Workplace (01:06:15) The Goldman Sachs 10ks SB course (01:10:26) Augmented Creativity and Intelligent Progress (01:14:29) Understanding your audience and AI integration in business (01:18:21) Adding Value through AI in the Service Industry (01:22:32) Advantages and Concerns of AI in Business (01:26:40) The Machine's Lack of Empathy and Potential Bias (01:30:51) The Potential Danger of AI-generated Content (01:34:43) Supporting Children to Live Their Best Life (01:38:34) The Superpower of Dyslexia Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 22 May 2024 | E55 | Learn How to Set Winning Goals: Business Mastery Tips from Ex-Meta VP Leigh Thomas | 02:23:07 | |
Leigh Thomas, formerly the Vice President of Global Partnerships for Meta in EMEA, has led a senior team providing strategic C-suite support and advice to some of the world’s most sophisticated businesses across industries such as CPG, Autos, Retail, Tech/Telco, and eCommerce. She brings over 20 years of experience from her tenure in creative agencies, including her roles as Managing Director at Saatchi & Saatchi, London, and CEO at DARE, awarded Digital Agency of the Decade. Beyond her professional achievements, Leigh is deeply committed to gender equality and serves as an enthusiastic executive for WACL (Women in Communications and Marketing London). She also contributes her expertise as an advisor on the board of Pennies, driving forward the digital micro-donation movement in the UK. Recognised as a Campaign A-lister and a BIMA top 100 achiever, Leigh's contributions to the industry are extensive. Episode 55 of our podcast delves into real-life experiences of apartheid in South Africa, provides guidance for those looking to pivot their career goals, and discusses strategies for creating positive global change. We discuss:
Chapters: (00:00:00) Overcoming a Life-Changing Surgery (00:05:53) Formative Years and Finding Inner Resources (00:11:35) Apartheid and Rebellion in South Africa (00:17:00) Ballet: A Storytelling Art (00:22:16) Pursuing a Career in Dance (00:27:37) Breaking Down Barriers through Dance (00:33:02) Nelson Mandela's Time in Prison and Building a Better Future (00:38:51) The Reality of Coincidence Bias and Checking Bias & Privilege (00:44:24) From Ballet to Advertising: A Love Story (00:50:01) The Liberating Idea of Having Wings (00:55:37) The True Gods of Happiness (01:01:20) Empowering Others for Better Solutions (01:06:31) Selling Your Agency and Understanding Context (01:11:43) Collaboration in Business and Marketing Services (01:17:10) Salary Negotiation and Interview Process (01:22:31) Working with Partners in the Auto Manufacturing Business (01:28:03) Working with Extraordinary Leaders at Meta and Facebook (01:33:23) Focusing on Goals and Supporting Leadership (01:38:34) Investing in Success (01:43:53) Bullying and Supporting a Child in Pain (01:49:23) A Mother's Graceful Response (01:55:04) The Shift in Business Strategy (02:00:23) Seeking Support and Finding a New Identity (02:05:58) Living a Bold and Extraordinary Life in the Next Year (02:11:06) Setting Crazy Goals for a High Performing Life (02:16:22) A Journey of Inspiration and Growth (02:22:24) How I Became and How I Am Becoming Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Editor: Catherine Singh | |||
| 20 Dec 2023 | E36 | Nothing Is Impossible: From Post Boy to CEO of Saatchi & Saatchi | James Denton-Clark | 01:32:48 | |
James Denton-Clark, the CEO of Saatchi & Saatchi, boasts over 25 years of expertise in the advertising industry, demonstrating a remarkable history of guiding teams to execute award-winning campaigns. Throughout his career, he has spearheaded transformative client partnerships, fostering brand growth and talent development. As a creative luminary, James spent the last 12 years at Karmarama, steering the agency through its acquisition by Accenture in 2016 and successfully navigating the subsequent integration. Before assuming the roles of Creative Agency CEO at Accenture Song and CEO of Karmarama, he held key positions in marketing agencies and advertising companies. A recognised thought leader in the industry, James Denton-Clark is an active member of the IPA client relationship committee and has contributed to Campaign Magazine. His direct involvement in steering transformative marketing campaigns for various brands underscores his impact in the field. This week's episode delves into the qualities of effective leadership, the significance of meditation, and the journey to becoming the CEO of the most storied advertising agency in history. We discuss: - Contemplating a military career - Starting your career in the mailroom - Climbing the ranks within the agency landscape - Progressing from Managing Director to CEO at Karmarama - Emphasising the significance of a shared sense of purpose - Theory of needs - Rejecting the alpha leader archetype - Hearing about a CEO role at Saatchi & Saatchi… - Navigating gardening leave - Attaining the role of CEO at one of the world's most renowned agencies. Chapters: (00:00:00) The Audacious Responsibility (00:03:25) A Blessing and a Curse in Advertising (00:07:13) Considering a Career With the Army (00:10:37) Starting from the Bottom now we're (00:14:06) The Beginning of a Career in Advertising (00:17:25) Transition to B&B Agency (00:21:13) Rising through the Ranks at Karama (00:24:48) The Rise of Consultancy Companies in the Creative Industry (00:28:37) The Game Changer of Becoming a CEO (00:32:15) The Shift in Thinking: From Lecturer to Servant (00:35:48) Motivated by Reputation and Power (00:39:04) The Rise of the "Beaters" (00:42:37) Creating an Environment for Motivation (00:46:08) The Importance of Different Thinkers and Leadership Styles (00:49:51) An Exciting Opportunity at Saatchi (00:53:27) Finding the Right Fit in Business (00:56:53) The Satisfaction of Making a Difference (01:00:35) The Journey to the Park (01:04:08) Adjusting to Gardening Leave (01:07:35) The Profound Effect of Meditation on Mental Well-being (01:11:09) The First Day as CEO (01:14:53) Responsible Stewardship of the British Creative Industries (01:18:38) Making Changes in the Company (01:22:05) Trackable Pathways into the Creative Industry (01:25:43) Building Bridges for Young People in the Creative Industry (01:29:13) Humble Leadership and Inspiring Others (01:32:47) The Power of Saatchi Watch on YouTube Follow us @HOWIBECAME__ We're on Instagram, TikTok, X and Facebook Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Aurelija Ausembergaite Camera Operator: Stuart Aitken Editor: Catherine Singh | |||