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Home Care Marketing & Sales Mastery by Approved Senior Network® (Valerie VanBooven RN BSN)

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DateTitreDurée
30 Aug 2015Leads for Home Care Agencies, The Formula Revealed!01:31:44

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888-404-1513, http://www.ltcsocialmark.com , Leads for Home Care Agencies, The Formula Revealed!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

30 Aug 2015Home Care Content- Making a Short Video and Ranking It00:07:54

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888-404-1513, http://www.ltcsocialmark.com , Home Care Content- Making a Short Video and Ranking It

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

22 Sep 2015O2O Home Care Marketing- More Referrals, More Home Care Leads, More Phones Ringing!01:14:42

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http://www.ltcsocialmark.com , O2O Home Care Marketing- More Referrals, More Home Care Leads, More Phones Ringing! , 888-404-1513

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

01 Oct 2015October 2015 Home Care Leads and Events01:06:40

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http://www.ltcsocialmark.com , 888-404-1513, October 2015 Home Care Leads and Events

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

15 Feb 2022Home Care Website Case Study: 4000% Increase in Visitors00:12:36

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Home Care Website Case Study: 4000% Increase in Visitors
https://www.asnmarketingplan.com/home-care-seo-case-study-independent-home-care-agency/

#homecarewebsitedesign #homecareleads #homecaremarketing #homecareclients #onlinemarketing #homehealthcaremarketing #homecareseo #homecarewebsite  #homecarewebsitedevelopment #homecarewebsitedesign #homecaremarketing

For Home Care, Home Health Care, and Senior Care Website Design, CONTACT US.

https://www.asnmarketingplan.com/contact-us/



00:00 Home Care Website Design
01:00 Home Care Website Development
01:30 Home Care Website Content
01:40 Home Care Website Hosting
01:50 Home Care Website SEO
02:00 Home Care Marketing Ideas
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// ENJOY MY VIDEOS?

❤️If you want to support us and our channel the best thing you can do is Subscribe here https://www.youtube.com/channel/UClA99PacaCG0c_qMZ903lPw

-----------------------------------------------

// LETS GET SOCIAL

► Approved Senior Network Marketing: For Home Care Marketing Tips https://www.facebook.com/homecaremarketing

► Our Free Home Care Marketing Group on Facebook: https://www.facebook.com/groups/homecaremarketingonline

Approved Senior Network Marketing
3605 Broad Street
Saint Charles, MO 63301
888-404-1513
https://www.ASNMarketingPlan.com

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Home Care Leads and More Home Care Clients in 2022

https://www.asnmarketingplan.com/home-care-leads-more-home-care-clients-in-2022-webinar-replay/

We took an in-depth look at how to generate more home care clients and get more home care leads via in-person marketing and online marketing.

#homecareleads #homecaremarketing #homecareclients #onlinemarketing #homehealthcaremarketing #homecareseo #homecarewebsite  #homecarewebsitedevelopment #homecarewebsitedesign #homecaremarketing 

For Home Care, Home Health Care, and Senior Care Website Design, CONTACT US.

https://www.asnmarketingplan.com/contact-us/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

15 Feb 2022Home Care Website Design, Best Advice00:21:14

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Website Design for Home Care - Best Advice

https://www.asnmarketingplan.com/website-design-for-home-care/

#homecarewebsitedesign #homecareleads #homecaremarketing #homecareclients #onlinemarketing #homehealthcaremarketing #homecareseo #homecarewebsite  #homecarewebsitedevelopment #homecarewebsitedesign #homecaremarketing

For Home Care, Home Health Care, and Senior Care Website Design, CONTACT US.

https://www.asnmarketingplan.com/contact-us/



00:00 Home Care Website Design
01:00 Home Care Website Development
01:30 Home Care Website Content
01:40 Home Care Website Hosting
01:50 Home Care Website SEO
02:00 Home Care Marketing Ideas
-----------------------------------------------

// ENJOY MY VIDEOS?

❤️If you want to support us and our channel the best thing you can do is Subscribe here https://www.youtube.com/channel/UClA99PacaCG0c_qMZ903lPw

-----------------------------------------------

// LETS GET SOCIAL

► Approved Senior Network Marketing: For Home Care Marketing Tips https://www.facebook.com/homecaremarketing

► Our Free Home Care Marketing Group on Facebook: https://www.facebook.com/groups/homecaremarketingonline

Approved Senior Network Marketing
3605 Broad Street
Saint Charles, MO 63301
888-404-1513
https://www.ASNMarketingPlan.com

-----------------------------------------------

Home Care Leads and More Home Care Clients in 2022

https://www.asnmarketingplan.com/home-care-leads-more-home-care-clients-in-2022-webinar-replay/

We took an in-depth look at how to generate more home care clients and get more home care leads via in-person marketing and online marketing.

#homecareleads #homecaremarketing #homecareclients #onlinemarketing #homehealthcaremarketing #homecareseo #homecarewebsite  #homecarewebsitedevelopment #homecarewebsitedesign #homecaremarketing 

For Home Care, Home Health Care, and Senior Care Website Design, CONTACT US.

https://www.asnmarketingplan.com/contact-us/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

22 Feb 2022How to Get More Positive Home Care Reviews, without the High Price!00:08:18
01 Mar 2022SCI Netcast with Evan Loevner, Owner, Aviva In-Home Care, San Francisco Bay Area00:29:26

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F. Evan Loevner MPH, MBA, CCA, CEO is the owner and CEO of Aviva In-Home Care, a private duty non-medical in-home care agency servicing four counties in and around the Bay Area, San Francisco, San Mateo, Santa Clara, and Alameda counties since 2014. Aviva In-Home Care provides private duty, in-home, non medical care services to seniors looking either to post-hospitalization support, or for those seniors looking to get an alternative to going into a residential care facility.

 

Aviva provides caregiving services to residents of San Francisco. As a premium agency offering in-home assisted living, Aviva follows the principles of the "Family-Centered Care" model to ensure that seniors, as well as younger adults managing chronic disease or disability, are better connected to their healthcare providers and community, in turn improving their wellbeing and quality of life. With a management team of registered nurses and individuals with advanced healthcare experience, Aviva delivers a new level of care to Bay Area residents looking for solutions to remain comfortable and risk-free in their own homes.

 

“I launched Aviva with the goal of having a more focused, direct impact on the delivery of care than I could ever accomplish within a hospital setting. For me, the joy of running an organization like Aviva In-Home Care is having the ability to positively improve the lives of individuals needing customized care.”

-Evan Loevner




Aviva In-Home Care’s Core Values:

1.    Demonstrate compassion and empathy with our clients and families

2.    Always operate with integrity and honesty

3.    Be reliable, and accountable

4.    Be creative, and focused on improvement

5.    Be responsive to the needs of our clients

6.    See the glass as half-full

7.    Enjoy every day

 

Find Aviva at https://avivainhomecare.com/ or call them at (415) 463-1400

 

 

Today on The Senior Care Industry Netcast: Evan Loevner, Aviva In-Home Care, San Francisco

 

●      Introduction of Evan Loevner as the CEO of Aviva In-Home Care

●      Mission of Aviva In-Home Care (to improve the wellbeing of clients and reduce their chances of hospitalization due to trying to manage a chronic disease, or due to efforts to prevent the injury in and around the home)

●      The best thing about serving aging adults (gratitude from the family)

●      Organization that meant a lot for Evan

●      Evan’s business partner, “Honor”. Honor is a technology and operations business operating in the home care space, partnering with independent high service, high-touch agencies to help them do what they do better.

●      Changes in the marketing strategy of Aviva due to the pandemic in the last 2 years (Aviva virtual caregiving model)

●      Evan’s piece of advice to other senior home care providers (find your are of specialty, have a strong social media marketing plan, position yourself as a healthcare resource)

●      How Evan celebrates with his staff




Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

01 Mar 2022SCI Netcast Erica Hart, Alcoeur Gardens Assisted Living, Toms River, NJ00:14:14

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Erica Hart is the director of admissions and marketing for Alcoeur Gardens. It is an assisted living facility that specializes in memory care. Erica is an experienced Director of Marketing with a demonstrated history of working in healthcare. She possesses skills in communication, sales, marketing, admissions, team building, management, client relations, time management, organization, and customer service. She also has a strong marketing and administrative professional with a BA focused in Business Administration and Communications from The University of Connecticut.

 

Alcoeur Gardens is an alternative to institutional care for loved ones suffering from Alzheimer’s and other forms of memory loss and dementia. It currently has two buildings open, one in Brick, one in Toms River, each has a maximum capacity of 19 residents.

 

Find Alcoeur Gardens at http://alcoeurgardens.com or call them at 732-290-2273

 

 

Today on SCI Netcast: Erica Hart with Alcoeur Gardens, Toms River, NJ

 

●      Introduction of Erica and Alcoeur Gardens

●      What is the best thing about serving adults for Erica (knowing that they are with the right person)

●      Assisted living (how families realize that assisted living helps)

●      Leaders or organizations that stand out for Erica (Jackie McIntyre of Embracing Hospice)

●      Changes in marketing strategies in the past years due to the pandemic (virtual networking events through Zoom,

●      Erica’s piece of advice to other senior care providers (put yourself in the shoes of the family members)

●      How Erica celebrates with staff and residents (employee of the month, starlight employee)



Erica Hart’ s Words of Wisdom/ Tweet-ables

●      “We’re living longer, our children are living longer. It’s strange how the roles change, when moving into assisted living we hear: “I didn’t think they (the new resident) would be happy here, and they’re so happy here!”

●      “I have to just give a shout out to Jackie McIntyre, she is with Embracing Hospice. She’s been in the industry a very, very, very long time from assisted living memory care, now in hospice care. And to see her work so hard, because she cares so much. It’s, we all have jobs, we all need to do this to make a living, but to be really good at what we, you’re not doing this for a paycheck, you’re doing this because it's, you want to do what’s right by the individual. And, I see Jackie practicing that every day throughout the work and it’s inspiring.”

●      “I would say the best piece of advice I ever got when I started in the industry was, you have to put yourself in the shoes of the family members. You have to try to be as empathetic as possible to realize just what a difficult decision this is. You have the financial aspect, there’s that guilt aspect. There’s the whole thing of, I don’t want to have to make this decision, I want my parent to be able to make this decision for themselves, but they can’t. So it’s, try to be as empathetic as possible and practice patience with everything that you do.”

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

09 Mar 2022SCI Netcast: Kris Chana - ActivAgeCare.com - Innovative Senior Care00:30:11

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SCI Netcast: Kris Chana - ActivAgeCare.com - Innovative Senior Care

https://www.asnmarketingplan.com/163-kris-chana-activeage-care/

Email: kris@chelseaplacecare.com

Mission

Helping Seniors Live their Best Life!

Vision

Change the World by Helping Seniors Find Joy, Happiness and a Renewed Sense of Purpose. #NoSeniorLeftBehind

Purpose – “Our Why”

To Transform the Lives of:

– The seniors we care for

– The families who entrust us

– The team who makes it happen

Core Values

A.C.T.I.V 

A – Attentive

Always Pay Attention to the Details

 I – Innovative

Pursue Innovative Solutions, Introduce New Ideas & Make Improvements

C – Compassionate

No Matter What, Compassion Always Comes First

V – Value

Always Seek Ways to Add Value by Doing More than What is Expected

T –Teamwork

Build Trust and Work Together to Execute the Mission

 



Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

09 Mar 2022SCI Netcast: Nick Bonitatibus- Digital Champions - Video Marketing00:24:36

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SCI Netcast: Nick Bonitatibus- Digital Champions - Video Marketing

#homecaremarketing #homecare #videomarketing #nickbonitatibus #seniorcaremarketing

https://www.asnmarketingplan.com/ep-164-nick-bonitatibus/

On a mission as the founder of Digital Champions, Nick Bonitatibus is dedicated to helping home care organizations implement social media and video marketing strategies to generate consistent leads and brand awareness.
Over the last 7 plus years, Nick has helped thousands of organizations all over the country about improving online presence with his digital marketing techniques. With the
the ever-changing digital world, Nick strives to deliver the newest and most up-to-date trends to his audience and clients.

Social Links

● Website: https://www.thedigitalchamps.com/
● Facebook: https://www.facebook.com/NickJBoni
● Instagram: https://www.instagram.com/nickjboni/
● Youtube: https://www.youtube.com/channel/UCx4wiQ6uo6Wi5LpwPWewNCw
● Linked In: https://www.linkedin.com/in/nickjboni/
● Linked In Business Page: https://www.linkedin.com/company/thedigitalchamps/


Today on SCI Netcast Nick Bonitatibus, The Digital Champions, Video & Social Media Consultant

● Introduction of Nick Bonitatibus as the owner and founder of Digital Champions
● How Nick helps people to be comfortable in front of the camera (doing it on repeat, not caring about what other people think)
● In creating videos and talking to people, the message is more important than looks
● People’s willingness to do a video
● Advantages of having your face/personality in a video to have a connection with your viewers/listeners
● Nick’s tips and tricks in recording and creating videos
● Nick’s ideal client (home care business owners)
 
● Nick’s coaching program (Lead Machine Academy)
● Importance of education in the industry
● Repurposing content
● Referral sources
● Nick’s free training


Nick Bonitatibus’ Words of Wisdom/ Tweet-ables
● “The common misconception when it comes to video and really anything that we do is that we have this expectation that it's going to be so good. And so, when we actually accept that it's not going to be perfect and that the only way for it to get good is to work at it.”

● “Through video and through education, we have the potential to help so many more people. And so, if we can get over our own fears and worries and judgment and focus on that one person that watches your videos that you can help that makes a difference, then it becomes worth it.”

● “That one video alone has so much impact being on your website, being on that first featured video, on your YouTube channel; to just continue to get you referrals and generate business for you.”

● “And that's the thing when it comes to senior care too, is understanding, you don't need to know everything. Your audience knows nothing. And so, whatever you do know is going to be valuable for those that don't know anything. And so, don't feel like you need to know more, learn more, or be in the industry longer to be able to start educating people. You have everything you need right now to start educating people and helping people and building up your library.”

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

09 Mar 2022SCI Netcast: Bobbie Crocker, ADARA Home Health Care00:17:40

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SCI Netcast: Bobbie Crocker, ADARA Home Health Care

https://www.asnmarketingplan.com/bobbi-crocker-adara-home-health-care/

Bobbie Crocker has been a Customer Relations Manager since 2015. As a CRM, Bobbie is often the face of Adara Home Health within the communities the branch serves, participating in community events, increasing awareness of the services that we provide and providing education about our services and how they can help individuals stay in their own homes safely. She works very closely with hospitals, clinics, assisted living facilities and other service providers to ensure that their patients and residents receive the care that they need and deserve, within the comfort of their homes. In addition, Bobbie is also a Certified Caregiver Consultant and Family Meeting Moderator through Minnesota River Area Agency on Aging and Minnesota Board of Aging.

In her free time she enjoys spending time “up north” at the cabin with Keith and their family; children, their spouses and eight grandchildren as well as friends and extended family.

Customer relations managers (CRM’s) serve the surrounding communities of our branch office locations by promoting awareness of our industry and company while emphasizing our capabilities to provide a full range of home health care services. CRM’s provide liaison and discharge support to the facilities and professional referral sources they serve.

 

 

Social Links

 

Website: https://adarahomehealth.com/

 

 

Today on Bobbie Crocker The Senior Care Industry Netcast

 

●      Introduction of Bobbie Crocker as the Customer Relations Manager of Adara Homes

●      The best thing about serving aging adults for Bobbie

●      People/organizations that means a lot to Bobbie

●      Working in Minnesota River Area Agency on Aging

●      Difference of home health and home care

●      Partnership with St. Croix Hospice

●      Changes in marketing due to the pandemic



●      Bobbie’s piece of advice to other senior healthcare providers

●      When and how does Bobbie celebrate

 

 

 

 

Bobbie Crocker’s Words of Wisdom/ Tweet-ables

●      “The best thing [about serving aging adults] is being able to help them remain as autonomous as possible and within the place that they call their home.”

 

●      “The difference between home health and home care: Home health is actually hands-on care. So we do provide the nursing, the therapy, home health aids to assist with activities of daily living and such. Now, while a home care agency can also assist with those activities of daily living, they are not in a qualified position to actually perform hands-on care. They can observe a client or an individual performing these activities, but they're not able to actually help them with them.”

 

●      “We as healthcare providers, our clinical staff is able to go in there and facilitate some of those telehealth visits and things. And that has just been a saving grace for a lot of folks and a lot of facilities as well”

 

●      “After these past couple years [due to the pandemic], you have to clear your mindset. What used to work, what we used to do, how we used to help, that's all changed].…]And you have to actually be very objective when looking at everything and be the solution to the problem. I

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

09 Mar 2022SCI Netcast: Annalee Kruger- Care Right Inc. - Empowering Caregivers (Professional and Family)00:24:34

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SCI Netcast: Annalee Kruger- Care Right Inc. - Empowering Caregivers (Professional and Family)

In The Invisible Patient, senior care advisor and caregiver advocate Annalee Kruger teaches caretakers how to appreciate the blessings of being a caregiver while also looking after themselves. It is not a luxury for caregivers to practice strong self-care — it is a necessity. The ability to be resilient, of knowing and sharing boundaries, and how to say “no” are vital for both the well-being of the caregiver and the caregiver’s patients.

The Invisible Patient provides inspiration, encouragement, and guidance for finding ease and help during the caregiving journey.

Social Links

 

Website: https://carerightinc.com/

Phone: (800) 741-0302

Kruger leaves no stone unturned, providing personal anecdotes and scenarios about the caregiving process, and includes numerous references and resources in this guide to

 

Email:WeCare@CareRightInc.com

 

The Invisible Patient book link:



The Invisible Patient by Annalee Kruger

Amazon:

https://www.amazon.com/Invisible-Patient-Emotional-Financial-Caregivers-ebook/dp/B09 J64RGJW

 

 

 

ANNALEE KRUGER The Senior Care Industry Netcast

 

  • Introduction of Annalee Kruger as the owner of Care Right Incorporated
  • Annalee expounds on the operation of Care Right (what do they do?)
  • Bad working environments vs good working environments (in healthcare)
  • Tips for self care
  • How to enjoy life
  • Taking time for yourself
  • Annalee’s book “The Invisible Patient”

 

 

 

 

Annalee Kruger’s Words of Wisdom/ Tweet-ables

  • “If we aren’t our best selves, we aren’t going to be our best nurse or our best social worker or our best spouse or our best mother or our best daughter or the best We’re not going to be our best. And we want to really be our best. And it takes time and effort and energy, but what an investment.”

 

  • “We want to invest in ourselves so that we can continue to do our mission, which is investing in helping other people have successful outcomes and better quality care as well. Right? But it has to start with us, inside of us, to be able to say, look, you know what? I deserve to take care of ”

 

  • “You have to also enjoy life and laughter and not let that get lost in the shuffle. Like enjoy .. When things don’t go quite right, instead of getting all bent out of shape, maybe just take a step back and be like, okay, this sucked, but there’s worse things that could have happened. Right?”

 

  • “Do things that make your heart And if your current job or employer isn’t making your heart pound, I’m here to tell you life is too short, find something that makes your heart pound.”

 

  • “Take care of yourselves. I know it’s easier, believe me, I know it’s easier said than done, but just don’t let yourself just get so run down that you hate your profession and want to leave it because you know what? We need all of you good ones out ”

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

09 Mar 2022SCI Netcast: David Brown - Central Coast RX2Live00:21:02

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SCI Netcast: David Brown - Central Coast RX2Live


About David Brown

David Brown is the owner of Central Coast RX2Live, helping seniors with their health and wellness

 OUR MOTTO

Simplicity is the mirror image of Perfection.

You do not have to make something complicated to be good, but if you make it simple the perfection will shine. I learned this over the many business workouts and turnarounds I performed while Receiver for the Superior Court. As a serial entrepreneur with real estate, technology, and medical companies, with experience in mergers and acquisitions, investment banking, lending, syndication, brokerage and management, I have seen firsthand that the simpler, the more successful.

 

WHAT WE DO

We are improving medical providers/practices freedom, time, and income while enhancing the patient engagement and outcome.

 

HOW ARE WE DIFFERENT?

Like your patient’s annual wellness exam, we provide our one-on-one patented Business Wellness Exam at no charge or commitment. We promise this is not a sales call, we are not pharma reps, and we give you a binding NDA. We meet with you or your representative to evaluate the revenue cycle, procedures, patient flow, staff assignments, patient demographics, and services provided. From this we will find 3-6 simple changes you can make to improve your freedom, time and income with better patient engagement and outcomes. If you do nothing you will still have a blueprint for next steps and moving forward in the future. 


Serving all cities in San Luis Obispo, Santa Barbara, and Ventura Counties.

Contact Central Coast Rx2Live – Healthcare/ Medical Consultant in Solvang, California


Social Links

 

Website: https://www.ccrx2live.com/ Phone: (805) 686-1044

Email: DBrown@Rx2Live.com

 

LinkedIn: https://www.linkedin.com/in/davidwbrown

 

Today on David Brown The Senior Care Industry Netcast

 

  • Introduction of David Brown as the owner of Central Coast RX2Live
  • The best thing about serving aging adults
  • What RX2Live do
  • The remote patient monitoring space of RX2Live
  • People/ organizations that made a great impact on David
  • Changes in marketing due to the pandemic
  • How David celebrates good things in life

 

David Brown’s Words of Wisdom/ Tweet-ables

 

  • “The best thing is the ability to make an impact on someone’s life and make it better, either for some comfort or even if it’s the help of a loved It gives that peace of mind to the adult children caring for a senior parent or a great aunt.”

 

  • “Your impact is beyond what you think it could be because you’re an advocate for somebody, a senior that’s out there that lacks a resource of one kind or another and you can make that really significant difference in someone’s ”

 

  • “I look at marketing as a knowledge base, not as a product pushing type of opportunity, but as, what knowledge do you need to come to a conclusion and what’s out there?”

 

  • “I send out thank-you notes because I want people to know that they are It’s actually almost automated for me because I have a system that helps me in that, but they’re all handwritten, they’re all hand-stamped and hand-addressed. I celebrate those achievements with congratulations

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

09 Mar 2022SCI Netcast: Wendy Meyeroff - How to Hire a Ghostwriter for Senior Care Content00:25:34

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SCI Netcast: Wendy Meyeroff - How to Hire a Ghostwriter for Senior Care Content

Wendy is an award-winning print and online health/tech reporter, ghostwriter and marketing consultant for 20+ years. She started working as a reporter and was the managing editor of health care magazines 20+ years ago. She segued into business-to-business advertising and then to public relations.

 

Social Links

 

Website: https://www.wmmedcomm.com/ Email: wjmayeroff@gmail.com

 

 

Today on Wendy Meyeroff The Senior Care Industry Netcast

 

●      Introduction of Wendy Meyeroff

●      Wendy Meyeroff’s history of writing

●      Tips in finding a good writer

●      What to expect from a ghost writer

●      Wendy’s experiences in companies as a writer

●      Importance of communication in hiring a writer

 

 

Wendy Meyeroff’s Words of Wisdom/ Tweet-ables

 

 

●      “A good writer, a good communications consultant, will tell you what they do and also what they don't do just as I just told you, I'm not an advertising copywriter and that's a keyword.”

●      “Ask if they have a website. If they don't have a website in this 21st century, then are they just going to be learning off you.”

●      “You know how the person hiring knows they're in trouble with the potential writer? If you give a vague description and the writer doesn't ask any questions.”

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

02 Apr 2019Valerie V Show TV- Introduction00:09:16

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We are on Amazon Fire TV! Amazon Fire->Apps->Categories-> Business->Valerie V Show

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

05 Apr 2019Visiting Dad, Marketing, Empathy00:10:24

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Visiting Dad, Marketing, Empathy

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

09 Apr 2019Valerie V Show- Why Curated Content?00:07:17

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Valerie V (with her janky lipstick) shares the joy of curated content and how it helps your marketing strategy online. #jankylipstick #curatedcontent #contentisking #engagementrules #seodrools 



Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

05 Apr 2022SCI EP 169 Lauren Tarrant, Senior Advocate with All Ways Caring for Seniors00:22:00

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Full Video: https://youtu.be/_LsA2oEgTn0

Blog Post: https://www.asnmarketingplan.com/lauren-tarrant-rn-senior-advocate/


About Lauren Tarrant, RN

Social Links

Website: https://allwayscaringforseniors.com/

Email: Lauren@allwayscaringforseniors.com

Phone: 512-809-4057

Today on the Senior Care Industry Netcast

  • Introduction of Lauren Tarrant
  • Lauren’s new adventure in senior advocacy.
  • How All Ways Senior Care helps families
  • What to expect from a All Ways

Lauren Tarrant’s Words of Wisdom/ Tweet-ables

  • “…what we do is we make sure to help the family navigate through the health system. We can advocate for them, we may help them find resources for seniors in the home. So everything we do is focused on people that are in the home or want to get back to the home. So they might be in an ALF at the time, assisted living facility, but they want to go home.”
  • “Always Caring for Seniors helps families, but we also help organizations. So organizations might be trying to send people home, and they don’t know how to transition that care. So I work with organizations on a different basis with regards to clinical outcomes, compliance, operations, RN delegation, and sales teams.”
  • “A lesson that I learned as an entrepreneur: Even if you spend an hour every day, think about what that is at the end of the year. It’s something you do every single day to make your business grow it. Maybe it’s that one extra call, or it doesn’t matter how busy you are. You have to do something every single day.”



Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

09 Apr 2022SCI Netcast with Jennifer Lagemann, Professional Writer00:29:08

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https://www.asnmarketingplan.com/jennifer-lagemann-writer-for-senior-care-businesses/


About Jennifer Lagemann

 Links

Website: https://nextjenncopy.com/

 

Email: jenniferlagemann16@gmail.com

 

Link to Podcast Episode: https://www.buzzsprout.com/33168/10405987

 

Link to youtube video: https://youtu.be/T3worslru3g

Today on the Senior Care Industry Netcast

 


Committed To Digital Content That Converts

Hi! I’m Jennifer, a home care industry native, bred to create meaningful content. My experience marries home care and digital marketing skills – designed to help your business succeed. 


I have seven years of experience in senior care in all different layers (family caregiver, family member of care recipient, administrator/care manager)


I use a PRO-AGING philosophy in all of my work


I have access to innovative tools that expedite & optimize my content-based solutions


Jennifer’s Words of Wisdom/ Tweet-ables

  • “I am the founder of NextJenn Copy, where I create storytelling and compelling content for families, clients, and consumers of home care, and just to make it more accessible to people linguistically and to really help you sell your services.”
  • “[In regards to website copy] If you are a caregiver and you are applying to a job on their careers page, would you be satisfied with the information you’re seeing?… The point of the careers page is to entice people to apply to your specific agency and what you have to offer them, and not talking about yourself more.”
  • “[With regards to her writing style.] This is really substantive content that will help move the needle. When I do a blog on dementia, it’s not just talking about the same 10 symptoms that you’ll see on the Alzheimer’s Association blog. This is talking hyper specifically to an agency’s perspective.”

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

25 Apr 2022Home Care Marketing at Any Stage of Business – Start-up to Seasoned01:07:59

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Home Care Marketing at Any Stage of Business – Start-up to Seasoned


Marketing Home Care from Start-Up to 5+ Years In Business. This hour-long video shows you where to spend and where to save for the best results at any stage.

Thanks for joining us, everybody. Today is the day we talk about Marketing Your Home Care Business From Start-Up to Seasoned. I’m so glad you could join us. We had lots and lots of folks sign up for this. Very excited to present this to you, and I am Valerie VanBooven if we haven’t met before.

Valerie VanBooven:

Welcome to the webinar. I have a couple of other things I’d like for you all … If you have a look at a computer screen and you have a phone, you’re going to want to take a screenshot of this. Hold on. Oh, wait a minute. Here we go.

Valerie VanBooven:

Take a screenshot of this. A couple of things I wanted to point out to you, and then I’ll talk about the agenda a little bit. This is our website address, ASNMarketingPlan.com. We also have a free download, and as we talk about marketing, this might be helpful to you. Of course, my mouse is very sensitive.

Valerie VanBooven:

Download the 12,000 holiday celebration list. Go to bit.ly, Bit.ly/2022CALENDARASN, so you might want to snap a picture of this instead of trying to write it down.

 

Also, if you are new to us and you have never done this before, if you’re our client, by the way, this is already done for you so you don’t have to do it. You can get a free listing on our website, ApprovedSeniorNetwork.com/join. If you do that, what will happen is we’ll set you up with a free listing.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

24 Apr 2019Valerie V Show- Marketing RECRUITING and MORE!00:11:30

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Valerie V Show- Marketing RECRUITING and MORE!
Caregiver Recruiting is driving you crazy, right? 😜

It's the toughest part of the senior care business. 🙄

And, you wish you had more senior care inquiries- more calls for help from consumers, more requests for information. Right? 😍

We've got you covered. One solution for both issues.

Join us for a free webinar. There are only 100 spots.

Topic: Recruiting and Consumer Inquiries in One Place/ One Solution

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

25 Apr 2019Valerie V Show- This Person is Costing You Clients and Staff!!00:14:44

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Valerie V Show- This Person is Costing You Clients and Staff!!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

26 Apr 2019Marketing and Recruiting all in ONE PLACE!00:41:43

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Marketing and Recruiting all in ONE PLACE!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

11 May 2022SCI Netcast EP 172: Augusta.Care - Yvan Castilloux, Samuel Sanchez- Facebook for Recruiting00:21:02

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SCI Netcast EP 172: Augusta.Care - Yvan Castilloux, Samuel Sanchez- Facebook for Recruiting

https://www.asnmarketingplan.com/ep-172-augusta-care/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

03 May 2019Recruiting Caregivers? Here's a Tip on Getting More in the Door!00:07:41

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When you have a job ad running out there, there are lots of different ways to get information from a prospect. What I see a lot of people doing is subscribing to ClearCareOnline or some other application process, and I understand you need certain information about people you're going to hire. I totally get it.

But you also have to understand that the people who are applying for a job are not sitting in front of a computer. They are 100% doing this from their mobile device. So, if your application is too long and too drawn out, they're just simply not going to do it.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

07 May 2019Valerie V Show: Get More Senior Care Reviews on Auto-Pilot!00:11:57

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Valerie V Show: Get More Senior Care Reviews on Auto-Pilot!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

10 May 2019Valerie V Show: 3minutes- 3 Tips on Recruiting Caregivers00:03:56

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Valerie V Show: 3minutes- 3 Tips on Recruiting Caregivers

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

21 Aug 2022Home Care Marketing - Best Home Care Flyer Leave-Behind EVER!00:47:11

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Listen as Dawn Fiala describes the best home care flyer leave-behind EVER. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

21 Aug 2022Home Care Marketing - How to Break Into the SNF! (Skilled Nursing Facility) for More Referrals!01:17:06

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Listen as Dawn Fiala describes how to break into Skilled Nursing Facilities. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

21 Aug 2022Home Care Marketing - Breaking Into Assisted Living and Independent Living Communities!01:07:40

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Listen as Dawn Fiala describes how to break into Assisted Living and Independent Living Communities. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

21 Aug 2022Home Care Marketing - Breaking Into Doctor's Offices, Care Homes and more00:57:49

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Listen as Dawn Fiala describes how to break into Doctor's Offices, Care Homes and more. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

21 Aug 2022Home Care Marketing - Home Health/DME Marketing, Sept Marketing!01:02:44

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Listen as Dawn Fiala describes how to break into Home Health/DME Marketing, Sept Marketing and more. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

21 Aug 2022Home Care Marketing - Hospitals, Geriatric Case Managers, Fiduciaries, Adult Day Care, Churches, Virtual Field Trip00:58:39

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Listen as Dawn Fiala describes how to break into Hospitals, Geriatric Case Managers, Fiduciaries, Adult Day Care, Churches, and takes you on a Virtual Field Trip. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

21 Aug 2022Home Care Marketing - Referral Source Emails, Intake Calls, Marketing Kit Winner01:05:11

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Listen as Dawn Fiala describes the best Referral Source Emails, Intake Calls, and we announce the Marketing Kit Winner This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

09 Sep 2022Home Care Marketing - How to Hire a Home Care Marketer, Oct Marketing Kits!01:04:06

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Home Care Marketing -  How to Hire a Home Care Marketer, Oct Marketing Kits!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

09 Sep 2022Home Care Marketing: The 5 Impressions to Get That Referral and October Marketing Kit Winners Announced01:08:17

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  • October Marketing Kit Winner
  • 5 Impressions to get that referral



Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

18 Sep 2022Home Care Marketing - Finishing the 5 Impressions and Talking Case Management Week!01:09:13

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Home Care Marketing - Finishing the 5 Impressions and Talking Case Management Week!
Our conversation was all about: 

  • 5 Impressions to get that referral (last 3 impressions)
  • Impression three: Build Camaraderie in person and online
  • Impression four: Prove Reliability in person and online
  • Impression five: Ask for the business 
  • Case Management Week
 

There are 3 ways to listen:

#1: Log in to Private Portal: (most organized, handouts downloadable)

https://www.HomeCareMarketingMastermind.com

username: your email address

password: use what the system originally sent to you or use the FORGOT PASSWORD feature.

#2 Go to the Private Facebook Group and see the pinned post video.

https://www.facebook.com/groups/388249829955740

#3 Listen on our podcast channel: (no login, no handouts, just audio)

https://seniorcareindustrypodcast.buzzsprout.com/

 

If you need help, use support support@LTCEXPERT.ZENDESK.com

If you have questions about any of our programs or services: support@LTCEXPERT.ZENDESK.com

 

Have a great weekend,

Valerie V and Dawn F


Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

04 Oct 2022Home Care Marketing - Planning Ahead for 2023, Learn from the Expert!01:04:55

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Home Care Marketing - Planning Ahead for 2023, Learn from the Expert!

Listen as Dawn Fiala describes the best home care flyer leave-behind EVER. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

04 Oct 2022Home Care Marketing - 30 Days of Social Media, Caregiver Retention00:51:59

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Listen as Dawn Fiala describes the best home care flyer leave-behind EVER. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

10 Oct 2022Home Care Marketing - Holiday Marketing, Caregiver Ads and More!00:55:05

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Listen as Dawn Fiala describes the best home care flyer leave-behind EVER. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

15 Oct 2022Home Care Marketing - 30 Days of Social Media/Nov. - Senior Fairs, Job Fairs and MORE00:49:37

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Listen as Dawn Fiala describes the best home care flyer leave-behind EVER. This comes from our weekly Home Care Marketing Mastermind. To Get all of the files and downloads, join us by visiting https://www.asnmarketingplan.com/home-care-marketing-mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

21 Oct 2022Home Care Marketing - Keeping Clients Happy is All About Planning Ahead01:08:17

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Our conversation was all about:

  • How to keep clients/adult children happy
  • Create the right schedule
  • Problem solve service issues ahead of time
  • Set the right expectations
  • Back-up plan for Caregiver call offs and no shows
  • Lead Caregivers - what are they and how does it work
  • How to save/keep an upset client/adult child when something goes wrong
  • November Marketing Kit Winners
 

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

31 Oct 2022Home Care Marketing - Quality Assurance, Better Client Assessments and More!00:51:11

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Want to get all of the free handouts, slides and more? Join the live mastermind every Friday...sign up here:  https://www.asnmarketingplan.com/mastermind/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

04 Nov 2022Home Care Marketing - End of Year Webinar 2022- Best Practices for EVERYTHING!01:29:25

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  • End of year marketing opportunities
  • Goal setting for 2023
  • What is a KPI? and how to reach your targets
  • In-Person Marketing Strategies/Tips for 2023
  • Recruiting & Retention Challenges and Solutions
  • Online Marketing Strategies for 2023
  • Schedule a Discovery Call with Dawn: ASNMarketingPlan.com/discovery-call
  • Learn More: ASNMarketingPlan.com
  • Home Care Marketing Mastermind: 1 Year of the best online and offline marketing discussions, handouts, marketing ideas, samples, and graphics
  • ASNMarketingPlan.com/mastermind
  • Approved Senior Network’s Sales Training Program (Jan 2023)!


Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

12 Nov 2022Home Care Marketing- How to Use Short Videos to Market Your Home Care Agency!01:06:32

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Home Care Marketing- How to Use Short Videos to Market Your Home Care Agency!

https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

21 Nov 2022Home Care Marketing - Building Your Home Care Business in 202301:01:47
21 May 2019Valerie V Show: 2019 Google Changes, Medicare Advantage + Non-Medical Home Care, Service Update00:41:39

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Valerie V Show: 2019 Google Changes, Medicare Advantage + Non-Medical Home Care, Service Update

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

04 Dec 2022Home Care Marketing - Full Website SEO Audit, Holiday Marketing and More!01:02:00

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Home Care Marketing - Full Website SEO Audit, Holiday Marketing and More!

https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/


Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

23 May 2019Valerie V Show: Being the FACE of Your Senior Care Business. WHY?00:04:38

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Valerie V Show: Being the FACE of Your Senior Care Business. WHY?

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

12 Dec 2022Home Care Marketing: Planning for Caregiver Hiring Slow Downs and Working Hours Slow Downs!01:01:42

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  • Planning for Caregiver “Hiring” Slowdown
  • Possible reasons and solutions for the slowdown
  • Steps to take BEFOREHAND
  • Planning for Caregiver “Working” Hours Slowdown
  • Steps to take BEFOREHAND 
  • Annual Caregiver Hiring/Working Slowdown Planning Calendar
  • January Leave-Behind Ideas
  • Learn More: ASNMarketingPlan.com
  • Home Care Marketing Mastermind: 1 Year of the best online and offline marketing discussions, handouts, marketing ideas, samples, and graphics
  • ASNMarketingPlan.com/mastermind

https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/


Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

09 Jan 2023Home Care Marketing 2023: Recruiting Audits, Best Practices and February Marketing Ideas01:05:28

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  • What a Recruiting Audit is and why it is important.
  • Common Issues and mistakes made with recruiting.
  • Recruiting process that works. 
  • Start with the end in mind. How many hires do you need each week?
  • Break it down to find out where the issue is.
  • February Marketing Ideas!!


Follow us and learn more:
https://asnmarketingplan.com
https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/


Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

21 Jan 2023Home Care Marketing: The Marketing Binder!01:13:01
16 Dec 2022Home Care Marketing: Dec 16th Marketing When You Don't Have a Lot of Time00:28:25
07 Feb 2023Home Care Marketing- Understanding & Getting Referrals from Social Workers/ March Celebrations00:53:11

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  • Social Workers oath and duties in a skilled nursing facility (SNF).
  • The day in the life of a Social Worker in a SNF.
  • Gaining trust from a Social Worker in a SNF.

March

  • Social Worker Month: 
  • St. Patrick's 
  • National Physicians Week 25-31 

Follow us and learn more:
https://asnmarketingplan.com
https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/


Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

20 Feb 2023Home Care Marketing: How to Get an Inservice Scheduled with Referral Sources, 20 Questions ++00:59:55

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  • Steps to take to get an inservice scheduled.
  • Items to cover during an inservice with a SNF.
  • Items to cover during an inservice with an Assisted Living.
  • Do you bring lunch, coffee? What do you bring if you do bring lunch?
  • Educational piece to present during an inservice and other educational presentations.
  • March Marketing Kit Winners Announced!


Follow us and learn more:
https://asnmarketingplan.com
https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

03 Mar 2023Home Care Marketing: April and May Marketing - Both online and offline!00:47:36
18 Mar 2023Home Care Marketing: Caregiver Retention and Happiness!01:00:27

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  • What Motivates Caregivers - You may be surprised
  • How to Increase Caregiver Job Satisfaction
  • Caregiver Retention Strategies 
  • Review of April and May Marketing

Follow us and learn more:
https://asnmarketingplan.com
https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/


Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

04 Apr 2023Home Care Marketing: The Importance of FULL-CIRCLE Marketing01:17:49

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  • The importance of full-circle marketing
  • What are the next steps when:
    • The service inquiry you just took tells you their loved one is a patient in a SNF - Make the most of it!
    • Your current client lands in the hospital or SNF - Keep them as YOUR client!
  • June Marketing Ideas and Handouts

Follow us and learn more:
https://asnmarketingplan.com
https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

17 Apr 2023Home Care Marketing: The Care Plan, The Intake Call, GETTING IT BOOKED!01:06:41

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  • The Care Plan 
    • Intake Call
      • Getting it booked
      • Getting necessary information
    • Assessment
      • Getting it signed
      • Safety
      • Keeping the job   
  • May and June Handout - Review
  • July Handouts

Follow us and learn more:
https://asnmarketingplan.com
https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

13 Jun 2019Valerie V Show: Does Being #1 on Google Really Matter?00:09:34

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Valerie V Show: Does Being #1 on Google Really Matter?


Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

05 May 2023Home Care Marketing: Care Plan, Intake, Getting it Booked PART 201:07:20

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Home Care Marketing: Care Plan, Intake, Getting it Booked PART 2

This is our 251st episode and we have had 50,000 downloads! Thank you!

PART 2! 

(LISTEN TO APRIL 16th for PART 1)

  • The Care Plan 
    • Intake Call
      • Getting it booked
      • Getting necessary information
    • Assessment
      • Getting it signed
      • Safety
      • Keeping the job   
  • May and June Handout - Review
  • July Handouts

Follow us and learn more:
https://asnhomecaremarketing.com
https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/

 





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Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

12 May 2023Home Care Marketing: Intake/Care Plans/Part 3!00:53:14

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  • The Care Plan 
    • Intake Call
      • Getting it booked
      • Getting necessary information
    • Assessment
      • Getting it signed
      • Safety
      • Keeping the job   
  • May and June Handout - Review
  • July Handouts

Follow us and learn more:
https://asnmarketingplan.com
https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/


Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

05 Jun 2023Home Care Marketing - Online Marketing and Offline Marketing- Bringing it all Together!01:07:33

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Home Care Marketing - Online Marketing and Offline Marketing- Bringing it all Together!

There are 3 ways to listen:

#1: Log in to Private Portal: (most organized, handouts downloadable)

https://www.HomeCareMarketingMastermind.com

username: your email address

password: use what the system originally sent to you or use the FORGOT PASSWORD feature.

#2 Go to the Private Facebook Group and see the pinned post video.

https://www.facebook.com/groups/388249829955740

#3 Listen on our podcast channel: (no login, no handouts, just audio)

https://seniorcareindustrypodcast.buzzsprout.com/




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23 Jun 2023Home Care Marketing: The Customer Service Experience!01:00:25

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The Customer Service Experience



  • September Handouts

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01 Jul 2023Home Care Marketing: Increase Home Care Agency Revenue by the End of Summer!01:02:14

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Hit Your Revenue Goals Before Summer is Over

  • How are your revenue and billable hours looking so far?


  • Are you on target to meet your 2023 revenue goals?


  • KPIs to keep you on track - KPI example to make your own


  • Revenue Tools Reminder Sheet

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https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/

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22 Jun 2019Valerie V Show- Google 3- Second Rule00:06:44

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Valerie V Show- Google 3- Second Rule

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22 Jun 2019Valerie V Show- 6 Ways to Get More Visibility, Authority, and Trust from your Audience00:12:17

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Valerie V Show- 6 Ways to Get More Visibility, Authority, and Trust from your Audience
https://youontvnow.com

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16 Jul 2023Home Care Marketing / Recruiting! Hitting a Recruiting Slump? Learn How to Fix It!00:56:15

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Home Care Hiring Slump


  • A “Go To” tool to use when Caregiver Hiring has slowed down


  • How to “sell” your company to Caregiver applicants


  • Caregiver Interview Questions

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https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/

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01 Aug 2023Home Care Marketing: Where to Find Home Care Leads!01:04:35
27 Jun 2019Valerie V Show: Health, Accountability, and Numbers00:09:11

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Valerie V Show: Health, Accountability, and Numbers

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27 Jun 2019Valerie V Show: What is a SNAP Statement? Get ONE!00:05:05

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Valerie V Show: What is a SNAP Statement? Get ONE!

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27 Aug 2023Home Care Marketing: AMA (Ask Me Anything!) Your Hottest Marketing Questions Answered01:01:18
13 Aug 2023Caregiving Unwrapped: Managing Stress, Confronting Grief, and Marketing Success00:54:38

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Does the caregiver's role feel like an uphill climb? Are you grappling with how to navigate the stressors associated with caregiving? As your hosts for this insightful episode, we promise to equip you with tools to manage the demands of caregiving and strategies to avert burnout. We delve into the root causes of caregiver stress, ranging from family dynamics to office miscommunication, and provide practical advice on managing these pressures. Moreover, we explore the profound sense of personal responsibility caregivers often feel and how unanticipated situations with clients or family members can amplify stress levels.

Venturing deeper, we recognize the emotional baggage caregivers carry, particularly grief and loss. We understand the tough decisions you are tasked with and acknowledge the tremendous importance of readying for the inevitable loss. In this episode, we dissect the various stages of grief, emphasizing their unique manifestation in every individual. We understand that equipping you with the right knowledge is essential to delivering excellent care to your clients while also ensuring you feel supported and understood.

Finally, we shift gears to the business side of caregiving. In a world teeming with competitors, we'll help you stand out. Discover unique marketing strategies and the art of gift distribution in this engaging segment. We also discuss innovative promotional tactics, like offering home safety assessments and hosting social events, that can lure referral sources to your home care business. Empathy, compassion, and kindness are at the heart of every strategy we explore. So join us, whether you're a caregiver, part of a care agency, or simply looking to gain a deeper understanding of the caregiver experience. We promise you won't regret it.

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https://www.linkedin.com/company/ltc-expert-publications-llc/

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09 Sep 2023Cracking the Code: SEO Optimization in Home Care Marketing01:15:28

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Join us on a deep-dive journey into the world of fall marketing and online visibility in the home care industry, illuminated by the personal experiences of Heather from Visiting Angels and Rebecca from Care with Love. These dynamic women have transformed our marketing kit into engaging packages for their referral partners, sparking creativity and connection. Hear my perspective as a Registered Nurse and a home care industry veteran with over 15 years under my belt, as we delve into the artistry of creating engaging online content and the importance of quality website experience.

We'll unravel the intricacies of creating compelling content, from blog posts and company news to infographics, videos, and beyond. Imagine the power of a perfectly crafted blog post or a captivating video, drawing your audience in and leaving them wanting more. We'll also navigate the world of website optimization, discussing the significance of a professional, accessible, and responsive site, and the potential pitfalls that can cost you dearly.

As we journey toward the end, we'll discuss SEO in-depth, dissecting elements like on-page optimization, website speed, and lead capturing. Picture your brand ranking for vital keyword phrases in the home care market, even in cities where you don't have an office. We'll close by exploring case studies and marketing ideas that can ignite your campaigns and foster stronger relationships with referral sources. So, buckle up and get ready for a ride filled with insights, tips, and inspirations!

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https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
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https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/

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26 Sep 2023Home Care Marketing: Mastering the Art of Transforming Prospects into Dedicated Home Care Clients01:01:00

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Ever wondered how to transform potential leads into dedicated clients in the realm of home care services? Brace yourselves as we unearth the secrets to this subtle art, walking you through ten crucial steps from the initial intake call to the start of care. We'll talk about why it's essential to take incoming calls live, how a well-set voicemail might just be your game-changer, and why answering emails promptly can make a world of difference. 

We're not stopping there! Join us as we delve into the nitty-gritty of preparing for assessments, especially when it comes to Alzheimer's or dementia cases. We'll equip you with tools to gather crucial information and, more importantly, position yourself as an expert in your field. Plus, we share insider strategies for saving money on home care services. In the latter part, we shift focus to the caregiver search and onboarding process, shedding light on why introducing caregivers to clients can make or break your success. 

As we wrap up, we dive into prime marketing strategies and fall promotions, underscoring the value of feedback from clients and their families. We'll inspire you with handouts and resources designed to drive your journey in-home care services. So, come along as we unravel the essence of these processes and set you on a path to mastery in transforming prospects into clients. Tune in, be inspired, and let's revolutionize home care services together!

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03 Oct 2023The Blueprint to Powerful Marketing in the Home Care Market00:16:02

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Are you ready to become the go-to home care provider in your market? In an industry as competitive as home care, standing out from the crowd is essential, and that's exactly what we'll help you do in this podcast episode. Let us guide you in establishing your authority in the home care sector, using our proven system that can quickly build your credibility even if you're a newcomer. In a matter of minutes, you'll learn how to flip the trust and authority switch in your prospective client's mind, turning you into their leading and trusted authority.

But it doesn't stop there. We'll also dive deep into the world of effective marketing - crafting a powerful, resonating message without pretending to be someone you're not. We explore how to cut through the noise, making you the only solution to your audience's problem. And to top it all off, we'll introduce you to a unique home care marketing system that provides tailor-made marketing strategies, designed to diversify your reach and impact. So buckle up and get ready for a transformative journey that will take your home care business to the next level!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

15 Oct 2023Home Care Marketing: (ASK ME ANYTHING!) Navigating the Home Care Industry with Confidence00:59:12

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Imagine navigating the complex world of caregiver services with ease, confidently answering client questions and having effective strategies at your fingertips. That's what we're unpacking in this richly insightful discussion. We delve into the nuances of 'meet and greet' requests, setting caregiver rates, and managing the intricacies of providing 24-hour home care. With valuable insights, we help you manage realistic client expectations, especially when multiple caregivers are involved in a case.

Ever wondered how to balance pricing in home care services and Medicare coverage? We've got you covered. Offering a clear roadmap, we explore ways to navigate complex situations when clients require advanced care. From conducting supervisory visits to providing discounts for long-term care, we share essential strategies for success. We also reveal how to spot-check caregivers and clients, secure permissions for unannounced visits, and set suitable rates for caregivers.

Finally, we guide you through effective home care marketing strategies and highlight the importance of quality assurance. We share tips on how to break into hospital networks, research Medicare and Medicaid percentages, and effectively compensate marketers. Wrapping up, we share practical planning tips for December and January, underscoring the necessity of being organized and having resources ready for the next meeting. Listen in, and equip yourself with the knowledge to navigate the caregiver service industry with confidence and expertise.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

15 Oct 2023Home Care Marketing: Interview with Nick Bonitatibus- Utilizing Authentic Video Content to Elevate Your Home Care Agency00:26:03

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Have you ever thought about how a personal story can set your home care agency apart from the competition? We delve into this intriguing concept with our guest, Digital Champions founder Nick Bonetotavis, who shares his expertise on using the power of video to make an impact. Nick reveals that authenticity, not professional polish, is the secret ingredient to a memorable video narrative, building trust and connection with potential clients, caregivers, and referral partners. 

Our conversation doesn't stop at marketing tactics. Nick also enlightens us on the importance of utilizing testimonials and interviews to not only attract caregivers but also solicit valuable feedback for your organization. We navigate the rewarding challenge of establishing yourself as an industry expert through educational content and video collaborations with referral partners. Plus, we share practical steps to start your own home care marketing journey, leveraging free resources, courses, and Nick’s vast experience in the home care space. This episode will make you rethink the importance of video content in your home care marketing strategy.

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17 Oct 2023Client Testimonial From LashayLa Walter: Revolutionize Your Business with Tailored Partnerships00:14:20

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Have you ever felt like you're endlessly searching for a service provider who truly understands your industry? That's exactly the journey our client, LashayLa, the owner of Athens Advanced Care, embarked on while trying to find the right website designer. 

She shares her story of trials, tribulations, and thousands of dollars spent on fruitless ventures, until she finally stumbled upon a company that ticked all her boxes - Approve Senior Network, a firm specializing in creating websites for home care providers.

LashayLa stresses the vital importance of building business relationships with service providers who have a firm grasp of your industry. She highlights her collaboration with Valerie from Approve Senior Network, who introduced her to an innovative AI program that completely transformed her online presence. 

LashayLa's story is a testament to the impact a dedicated, industry-specific service provider can have on a business. So, if you're struggling to create an impactful online presence in the home care industry, this episode is packed with valuable insights you won't want to miss.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

22 Oct 2023Skyrocketing Your Home Care Agency to Success: Strategies, Goals, and Innovations for 202400:52:17

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Get ready to elevate your home care agency to new heights! This episode is jam-packed with insights into the game-changing strategies that made waves in 2023, from tapping into the power of a robust online presence to harnessing the community's trust. We delve into the art of setting goals early and creating an actionable roadmap, and maintaining a consistent field presence to keep your home care agency thriving!

Ever wondered how to effectively track your progress and stay motivated to achieve your goals? That's what we're dishing out! Learn about the SMART goal setting framework, the secret sauce to increasing client hours, retaining clients, and unleashing the power of effective marketing. We also dive into the magic ratio of referrals to aim for, and how to turn holiday outreach initiatives into a sales powerhouse.

But that's not all! We're also serving up some innovative ideas to kickstart the New Year on a high note. Find out how you can decrease readmissions in a snap and learn about the often-overlooked benefits of home care for eye health. Plus, get ready to dazzle your referral sources with our creative ideas for custom cards. So, buckle up and get ready to skyrocket your home care agency to success in 2024!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

16 Nov 2023Home Care Marketing with SEO: The Road Travelled and the Path Ahead00:49:34

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Are you prepared to unmask the secrets of Search Engine Optimization (SEO)? We, Lisa and I, will be your guides in this intriguing dialogue that unravels the mysteries of the SEO world. We hit the ground running by addressing SEO's rules of the road, then shift gears to some illuminating SEO case studies. These real-world examples emphasize the significance of a physical presence in the field of sales and marketing.

Navigating the path of SEO can be a time-consuming endeavor. An enlightening discussion based on a year-long journey of two of our clients, based in Virginia and Philadelphia, sheds light on the importance of patience and avoiding underhanded tactics that may lead to penalties from Google. Then, strap in for a lively discourse with Courtney, who shares her triumphs. Hear from Lisa as she enlightens us about her created resources for field marketing. We can't emphasize enough the power of dedicated client imagery and face-to-face marketing interactions.

As we leave this year behind and welcome the bright possibilities of a new one, we'll leave you with some ingenious home care marketing ideas. These include strategies to decrease hospital readmission rates, unique promotional items, a deeper understanding of eye care and special diets for healthier meal preparation. Let's end the year on a high note, with some robust marketing and networking. We encourage you to share your success stories with us. So, tune in, learn, and let's elevate your SEO game together!

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20 Nov 2023Home Care Marketing: Strategies for Expanding the Territories for Your Home Care Business00:56:04

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Home Care Marketing: Strategies for Expanding the Territories for Your Home Care Business

Ever wondered the secret to scaling your home care business for maximal impact and maximal profit? We’re unmasking the strategies that have propelled us to success in the heart of the senior care industry. Through this enlightening discussion, we uncover the monumental role of intentionality, planning, and team effort in the process of territorial expansion, revealing some of our most effective methods for caregiver recruitment, adjustment of billing strategies, and the utilization of a nifty marketing tool we call the leave-behind.

As we steer the conversation towards the generation of private pay business, we draw from a comparative analysis performed on two retirement communities, Sun Lakes and Sun City West. Here, we expose the relevance of age and income statistics in identifying viable prospects. Beyond demographics, we're pulling back the curtain on why studying healthcare facilities, specifically those that accept Medicare, in your target area could be game-changing for your business. Then, we switch gears to discuss the gritty yet exciting process of breaking into brand new territories. From leveraging the internet and social media for information gathering, to engaging with competitors, we've got you covered!

Finally, we tie it all together with a deep dive into marketing strategies and online visibility growth. You’ll learn how to differentiate yourself in the market, break into Skilled Nursing Facilities (SNFs), and make the most of a lead caregiver program. We spare no detail in explaining how Search Engine Optimization can enhance your online presence and reach, drawing from real-life success stories. As we wrap up, we discuss the importance of holiday outreach and community involvement, and share ideas for promotional events. Tune in, as we open up a treasure trove of insights and practical strategies to help you navigate the exciting path of business expansion in the home care industry.

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https://www.facebook.com/homecaremarketing
https://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0w
https://www.tiktok.com/@homecaremarketing
https://www.instagram.com/homecaremarketingexpert/
https://www.linkedin.com/company/ltc-expert-publications-llc/

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

30 Nov 2023Home Care Marketing Reimagined: Effective Strategies for 2024 and Beyond01:28:50

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Home Care Marketing Reimagined: Effective Strategies for 2024 and Beyond

Ready to revolutionize your home care agency's marketing game? We'll guide you through an array of marketing strategies, ranging from in-person to online, and even how to effectively manage your organic and bought leads. Hear about the indispensable role of a solid online presence, and gain insights into the marketing trends to watch for in 2024. 

In our second segment, we shift focus to goal setting and KPIs, taking a closer look at how these can drive your business towards desired outcomes. We dissect an example of a grand yearly goal, demonstrating how it can be simplified into achievable targets. Plus, we chat about some ingenious marketing techniques - think themed gift bags to leave a lasting impression on potential clients. We don't stop here, we move on to discuss the considerable roles of sales, marketing, recruitment, and retention in achieving these goals.

Continuing our journey through effective home care agency management, we discuss the crucial tools and strategies for increasing efficiency and maintaining a successful home care business. You'll learn about the importance of effective scheduling, caregiver retention, and how to manage referrals using a CRM platform. Furthermore, we discuss the benefits of SEO and the long-term commitment it requires, and even give you a sneak peek into the future of online marketing. To wrap up, we express our gratitude for your time and support, and look forward to hearing about your successes in 2024!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

02 Jan 2024Revolutionizing Home Care Operations with Emily Isbell00:28:17

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Interview with Valerie VanBooven RN BSN and Emily Isbell
https://emilyisbellco.com/

Here are some key highlights from the interview:

  • Emily has 14 years of experience in the home care industry, including running 7 Home Instead locations across 3 states serving over 1 million hours of care per year.
  • In 2020, Emily started her own business to help support home care companies with operations, marketing, caregiver optimization, and more. Her team now has 7 people.
  • Emily offers a "Cumulus Strategy Session" for one-on-one consulting and then often partners for "Co-Leadership" over 12-18 months to work closely together.
  • Her company also offers services like "Profitable Performance" to help franchisors support franchisees and "Revenue Reboot" to help underperforming franchise locations.
  • "Powerhouse Peers" is a performance group that brings home care owners together for accountability, workshops, virtual and in-person meetings to share KPIs and drive results.
  • Emily works with both franchisors and franchisees as clients, as well as independent home care agencies interested in improving their operations and caregiver retention.
  • She shared a personal story about challenges her family faced finding reliable home care for her grandmother, underscoring the importance of caregiver backup plans.
  • Emily has a strong operations background from Home Instead and also former Home Instead franchisor team members on her team of 7 now.



Embark on a transformative tale with Emily Isbell, a once part-time caregiver who rose to home care industry prominence. Emily takes us through her captivating journey, from managing a million hours of care across multiple states to founding a consulting firm that's revolutionizing home care operations, marketing, and caregiver management. Her innovative 'co-leadership' approach promises to shake up traditional consulting methods, offering hands-on, authentic guidance that carries agencies to new heights.

In the heart of our episode, we dive into the game-changing world of Powerhouse Peers, where home care business owners aren't just meeting; they're evolving together. Emily discusses the perks of having a 'consultant on call' at the ready and the synergy found in structured virtual and in-person meetings. These sessions aren't your typical business gatherings—they're a blend of accountability, strategy, and, importantly, fun, providing franchisees and franchisors alike a chance to thrive in an atmosphere of collective growth.

Lastly, we share empathetic insights into the support systems crucial for independent agencies, dissecting the operational challenges they face. Emily offers hope and practical solutions, like joining a powerhouse peers performance group, to independents in need of a community and strategies that align with their growth. And for those seeking to refine their approach to client and caregiver services, Emily's 'white glove' tactics and operational blueprints promise to guide them along a path to excellence. Join us as we navigate the intricacies of the home care industry with an expert who's not only seen it all but is actively crafting its future.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

18 Jul 2019Have You Heard About the Google Short Name Feature?00:03:37

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Have You Heard About the Google Short Name Feature?

Now your Business Profile can be as unique as your business.
Start by claiming your short name, which makes it easier for people to find and share your profile. Then add photos, offers, and more. Claim your short name

Hey everybody, Valerie V Show. Today we are going to talk about your Google My Business Listing. There’s a new feature that lets you shorten how people find you. It’s @ and then whatever your shorten little tag line or name is and I’m going to show you how to do it, where to find it, and what it actually does once it’s approved which in my case, only took a few minutes. This is a really neat new feature and of course, there’s other features that we’ve talked about so we’ll be back in one second.

Hi this is Valerie and what I’m showing you today is something that just came to my email. You can now on Google My Business, this is for your Google My Business Listing. This is your profile directory listing on Google. You need to log in. You should be admin of your own business listing and you can now claim your short name. What that means is that you can claim @ whatever you want it to be. In this case, it picked salon color and once you claim your short name, it’s easier to share with people.

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18 Jul 2019Marketing 2019- What. Are. You. Doing???!!00:36:32

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Have questions? Want to speak with us? Fill out the form here: https://care.approvedseniornetwork.com/complete-senior-care-marketing/

Hey everybody.

I’m going to talk to you about marketing in 2019.

Now 2019 is half over, officially.

Only so many Fridays until Christmas and all of that.

But we want to think about what we’re doing through the first half of 2019, the last half of 2018 and what we should be doing moving forward.

This is a mobile world now. I bet a lot of you are watching this from your mobile device, which is awesome. We’re going to talk about that.

Now, I have a couple things I want you to know.

If you participate with me during this live, this is kind of an experiment, but we’re going to do this, if you experiment with me, help me out with this, if you comment, and I’ll give you the hashtags and I’ll give you the what I need you to see, I am going to do two things.

  • If you are not already a client, I am going to connect with you after the live is over and I will give you 10-day free pass into our insider’s program. You will be able to see everything, every video, all of the stuff our clients see, for 10 days. If that’s something that interests you and you want access to that for 10 days no strings attached, it ends at the 10-day mark, you can see everything you want to see, download anything you want to download for 10 days. If that interests you, then follow along with me. When I tell you to comment, comment, and I’ll reach out to everybody who comments. If you’re watching a replay of this, that’s okay too. You’re watching the replay, and I will go back and, for the next say 48, 72 hours, and make sure I connect with everybody who actually comments. All right? The giveaway for today is a 10-day free pass. The first thing I want you to do is this. I want you to type in #letsgo. Let’s go. #letsgo. Whether you’re watching the replay, or you’re not, it doesn’t matter. If you’re live, that’s great, #letsgo is what I want you to type in on the comment section.
  • The next thing is that, again, if you’re watching the replay, that’s okay, do #replay and follow along and we’ll get you in that 10-day free pass. If you are our client already, we will do a couple of drawings for a dozen chocolate covered strawberries because we appreciate you so much. If you follow along and you comment, we’re going to send a couple of our clients a dozen chocolate covered strawberries. You can eat them all yourself or you can share them with your staff. Whatever works for you.
  • We need #letsgo, #replay. All right. The first thing we’re going to talk about with regard to marketing today is your website.

A lot of you are folks that have had websites done by us, which thank you very much. That’s awesome.

We love doing websites for our healthcare clients, but some of you don’t have a website that is created by us. That’s okay too.

I would say this.

If you are still working with a Wix, a Weebly or a Squarespace type website, or a GoDaddy kind of throw it together, or WordPress.com, which is different than WordPress.org, I know that’s techie speak but they are different, if you are working with a web developer who does websites as a side gig, if you’re working with hosting on GoDaddy, on a shared server for $4.99 a month, if any of those things apply to you I want you to hear me and understand a little bit

Visit our website at https://asnhomecaremarketing.com
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23 Jan 2024Cultivating Success in Home Care Agency Marketing00:54:02

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Unlock the secrets to elevating your home care agency's sales and marketing strategies as we unveil the transformative Continuum Sales Mastery Circle, the latest evolution of our Home Care Marketing Mastermind. Join Valerie Van Booven, Dawn Fiala, and Lisa Marsolais  in a dynamic discussion that promises to arm you with the tools necessary to thrive in today's competitive landscape. With a focus on creating a more interactive community, we're setting sail on a journey toward fostering rich dialogues and shared experiences that will embolden your marketing efforts and nurture growth.

Wave goodbye to the static ways of Facebook groups, and embrace our vibrant new home at homecaresalesforum.com, a haven for real-time interactions and a rich repository of specialized video content. This episode serves up a sneak peek into the forum that will soon become your go-to for crafting weekly goals, maintaining robust referral relationships, and striking the perfect harmony between in-person marketing and strategic drop-offs. Get ready to enhance your on-the-go marketing toolkit with resources designed to fine-tune your approach and cultivate a supportive network rooting for your every stride.

Dive into the nitty-gritty of transforming lofty annual goals into achievable weekly milestones with a focus on Key Performance Indicators (KPIs), courtesy of insights from our seasoned hosts. We traverse the varying terrains of healthcare marketing, from qualifying potential referral sources to devising tailored strategies for diverse economic demographics. Whether you're marketing to skilled nursing facilities or balancing Medicaid versus private pay clients, this episode is laced with actionable wisdom. Discover how to carve out your own path to success in the intricate web of healthcare sales and marketing, ensuring your business not only keeps pace but sets the pace in this ever-evolving industry.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

04 Feb 2024Pioneering Home Care Marketing Techniques- Getting Into the SNF01:03:23

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Embark on a journey through the intricate dance of marketing to Skilled Nursing Facilities with us, your guides Dawn Fiala, Lisa Marsolais, and Valerie VanBooven. Each of us brings a wealth of experience in home care, digital marketing, and sales, ready to spill our secrets on establishing a robust foothold in these critical healthcare hubs. We'll unwrap the layers of successful communication and unpack strategies that speak directly to the hearts of SNF staff, all while keeping patients and their seamless transition to home care at the core of our conversation.

Navigating the post-discharge landscape can be fraught with challenges for patients, and our episode zeroes in on how to mitigate these with grace and expertise. We share our personalized approach to easing seniors into home care, touching on flat rate discharge packages that address financial anxieties, and the art of building trust with social workers tasked with orchestrating these delicate moves. It's about more than just care—it's about crafting a story of comfort and safety that resonates with families and healthcare providers alike.

As the cherry on top, we turn the spotlight on creative marketing strategies and the power of personalized touches. Think custom gifts that celebrate the dedication of healthcare workers, themed events that highlight the importance of home care in managing conditions like Parkinson's, and the clever use of promotional items that keep your brand at the forefront of occupational therapists' minds. Plus, don't miss out on the chance to be part of our Sales Mastery Training expansion, where we delve deeper into the mastery of the home care market. This episode isn't just a guide; it's an invitation to transform your approach and become a cornerstone in the transition from skilled nursing facilities to comforting home care.

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Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

20 Feb 2024Mastering Home Care Marketing & Sales : Inservice Strategies for Growth and Connection01:00:57

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Join Lisa Marsolais, Valerie, and myself, Dawn Fiala, on an enlightening journey through the twists and turns of home care sales and digital marketing. We're pulling back the curtain to showcase the ins and outs of fostering successful partnerships and driving growth within the home care industry. Step into our digital home at homecaresalesforum.com, packed with a wealth of resources and a community eager to share their victories and hurdles in navigating this dynamic field.

In this episode, we're zeroing in on high-impact marketing strategies that cut through the noise in healthcare. From crafting memorable in-service presentations at skilled nursing facilities to engaging senior centers, our treasure trove of insights will fine-tune your approach to securing those coveted referrals. We also walk you through the transformative power of 'lunch and learns' with social workers, ensuring they're armed with the knowledge to advocate for home care post-discharge. And for that personal touch? We've got you covered with tips for heart health-focused caregiver advice and creative gift ideas that leave a lasting impression on healthcare workers.

But we're not just about spreading the word; we're fostering sales mastery within your team. Discover the creative promotional strategies that keep your community presence vibrant and learn how to make a genuine connection with new referral sources. Dive into our newly launched sales training program, designed to bolster your team's expertise and accountability. With each story, challenge, and triumph, we pave the way for you to elevate your home care sales and marketing game to unprecedented levels.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

25 Jul 2019Facebook Engagement/Video Marketing and More!00:32:05

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Facebook Engagement/Video Marketing and More!

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04 Mar 2024Home Care Marketing: Online and In-Person Marketing Get Married- and it Works!01:00:40

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Ever wondered how a simple snapshot can skyrocket your home care agency's market presence? Lisa Marsolais  and Valerie VanBooven deliver a masterclass in blending the digital with the tangible, as we unravel the power of photography and video in solidifying your brand's image. Join us for a journey through strategic marketing where you'll pick up invaluable insights on fostering online connections and cultivating your community presence with ease. Meanwhile, our upcoming app promises to revolutionize accessibility to our home care sales forum—get ready to tap into a world of expertise right at your fingertips.

As we celebrate Nurses Week, we recognize the relentless dedication of nurses and discuss creative ways to express our gratitude that also serve as smart branding opportunities for your agency. Discover how a thoughtful gesture, like a branded gift, can leave a lasting impression in the healthcare community. And if you're looking to sharpen your social media acumen, this episode is your treasure trove of tips. From optimal posting times to crafting content with viral potential, we've got your back on how to capture and keep your audience's attention, making sure your agency stands out in the bustling world of home care.

Don't miss the chance to elevate your marketing prowess with our practical takeaways on utilizing social platforms to their fullest. Whether it's making reels on Instagram or tailoring outreach to social workers with Canva-designed materials, we guide you through the nuances of digital branding. It's not just about being present online; it's about being powerfully memorable. So, get your note-taking tools ready, because this episode is bursting with actionable advice that will have you navigating the marketing maze like a seasoned pro.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

20 Mar 2024Marketing Your Home Care Agency: What Should You Be Paying Your Sales Rep? Marketing Innovations, and Incentive Strategies01:00:40

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Unlock the secrets to thriving in the competitive world of home care sales with our latest episode where we, Dawn Fiala alongside Lisa Marsolais and Valerie, give you the insider scoop on everything from clinching client assessments to innovative marketing strategies. Picture this: you're confidently navigating objections around costs while masterfully maintaining client privacy—all because you absorbed the proven tactics we discuss. And for those of you eager to continue learning, our Home Care Sales Forum awaits, fostering a community where ongoing support and knowledge sharing are just a post away.

Imagine transforming every caregiver introduction into a personalized marketing opportunity and witnessing your agency's reputation soar. This episode doesn't just stop there; we dissect the delicate balance of commission structures that incentivize your sales team without compromising client care. By examining real-life examples, we guide you through creating a commission system that's as effective in urban Arizona as it is in rural Maine, ensuring your agency's financial health and staff motivation remain in perfect harmony.

Finally, step into a world where themed giveaways aren't just fun—they're strategic moves that cement lasting relationships with healthcare professionals. We share how our community members are making waves with creative campaigns that resonate with the likes of nurses and social workers, ensuring your agency stands out in a sea of competitors. From Vitamin C Day to Nurses Week, we lay out a roadmap for planning impactful marketing events that not only celebrate healthcare heroes but also keep your agency top-of-mind. Join us for this treasure trove of insights, and let's elevate your home care agency together.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

29 Mar 2024Maximizing Home Care Agency Revenue: Strategies for Client Retention, Caregiver Engagement, and Creative Marketing01:00:05

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Unlock the secrets of thriving in the home care industry as we dish out a wealth of strategies for boosting your agency's revenue. Together with Lisa, whose zeal for community engagement brings an extra layer of depth to our conversations, we cut through the noise to deliver actionable tips on everything from extending service lengths for current clients to innovative marketing ploys. Though Valerie couldn't join us, her expertise as an RN and founder of Approved Senior Network echoes in our advice-packed discussion on caregiver retention—a linchpin in the quest for financial success.

Navigate the twists and turns of revenue maximization with us; we'll arm you with the knowledge to tackle hiring slowdowns head-on, share personal narratives of overcoming seasonal staffing hurdles, and provide a blueprint for using Key Performance Indicators to keep your business on the path to its financial targets. Learn to benchmark against competitors, rekindle connections with past clients, and manage your caregiver relationships with finesse. You'll come away equipped with insider knowledge on how to keep your caregivers motivated and your clients satisfied.

Finally, prepare to get creative with your marketing efforts. We share tips on how to leave a lasting impression with cleverly themed promotional items and discuss strategies for special events like Older Americans Month and Occupational Therapy Month. From pun-filled campaigns for National Lobster Day to thoughtful Father's Day giveaways, we reveal how a dash of creativity can transform your marketing approach. Join us and let's turn your home care agency into a revenue-generating powerhouse.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

17 Apr 2024Home Care Marketing: Easing the Transition from Hospital to Home- Innovative Care Packages, Training Guides, and Effective Communication Strategies00:39:21

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Navigating the journey from hospital to home can be fraught with challenges, but armed with the right knowledge and support, the transition can be smoother than you think. In our heartfelt discussion, we delve into the emotional and physical hurdles patients and their families face during this critical time. Discover how services like 24-hour home care and medication reminders are key tools in not only providing comfort but also in reducing hospital readmission rates. We also illuminate the crucial role of effective communication with social workers and the utility of handouts for ensuring a seamless shift back to the comforts of home.

Ever felt overwhelmed by the intricate pricing details of care packages? We introduce an innovative flat-rate discharge package designed to simplify this process, putting the focus on care duration rather than cost. Tailoring schedules to accommodate family involvement and addressing unique needs, such as wheelchair accessibility, becomes intuitive with this approach. Listen as we share the benefits of continuity in care and the reassurance it offers to patients, families, and social workers alike, ensuring those critical first days post-discharge are managed with the utmost attention.

But the support doesn't end there; we've also created quick caregiver training guides for a variety of conditions, from Alzheimer's to hip replacement recovery. These guides are a testament to the preparedness of our caregivers, building trust with social workers and facility staff. Furthermore, join us as we navigate the healthcare landscape with promotions and celebrations, discuss occupational therapy's impact, and reveal marketing strategies that educate and resonate with seniors about the importance of quality care. Our episode is a trove of insights and creative solutions aimed at enhancing patient lives and easing the transition from hospital to home.

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Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

29 Apr 2024Home Care Marketing and Sales: How to Close More 24-Hour Home Care Clients (PART 2)00:57:00

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Prepare to rev up your home care business engine, because this podcast episode is fueled with the high-octane insights of Annette Ziegler, who knows a thing or two about accelerating growth from $1 million to a staggering $4 million. Together with your seasoned host, Dawn Fiala, we're igniting a conversation that's packed with digital marketing prowess and a treasure trove of strategies to enhance your private pay sector prowess. Whether you're a home care veteran or just starting out, get ready to turbocharge your approach with our proven tactics and community wisdom.

As we navigate the complexities of acquiring 24-hour home care clients, we're not just crossing state lines from Arizona to New York; we're crossing into uncharted territories of marketing mastery. Discover how to create compelling discharge packages that resonate with facility staff, and why caregiver training guides are revolutionizing both caregiver confidence and agency reputation. Trust us, with the battle-tested strategies we're sharing, your home care services will be the talk of every healthcare facility in town.

Don't just build a home care business; construct an empire of trust and strong partnerships. This episode is about more than just care strategies; it's about embedding yourself within the community and becoming the trusted partner that facilities and families rely on. From the heartwarming celebration of healthcare workers with Occupational Therapy Month to the savvy communication tips that keep you top-of-mind, we're dishing out the playbook on how to ensure your home care business not only grows but thrives. So, tune in and let us guide you through the home care hustle with grace, grit, and a whole lot of growth potential.

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Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

29 Apr 2024Home Care Marketing: Business Growth through Community Commitment with Jim Prussak00:21:49

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Have you ever wondered how a deep-rooted commitment to community can  business growth? Jim Prussak, the enterprising spirit behind Applause Home Care, joins us to dissect his unconventional technique of nurturing community ties that transcend mere transactions. 

As we peel back the layers of Jim's philosophy, we uncover the symbiotic relationship between genuine service and brand development. His deliberate separation of sales from marketing and public relations has not only shaped the success trajectory of his business but also solidified his standing as a servant-leader within Bergen County. Hear the intricacies of how Jim’s active roles in the VFW, Rotary, and Little League sow seeds that nurture both his company's reputation and his personal mission to serve.

Venturing beyond the surface of traditional business strategies, this episode is a rare glimpse into the heart of trust-building through personal connections, particularly in the digital arena. The conversation with Jim Prusak is an intimate one, where we share experiences on leveraging social media to foster genuine relationships rather than pushing aggressive sales narratives. 

It's a candid look at the essence of being the face of your business, embracing the community through actions rather than just words, and the operational magic that frees up time to prioritize these connections. Through the lens of Applause Home Care, we explore how passion and authenticity elevate the personal touch in home health care, creating an authentic narrative that resonates with communities and clients alike. Join us for a heartfelt dialogue that inspires a different kind of entrepreneurial spirit, one that champions passion, service, and genuine care.

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Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

01 May 2024Mastering Home Care Business Success: Sales Strategies and Building Relationships with Dale York00:27:01

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Unlock the secrets of a thriving home care business as Dale York, the entrepreneur behind Cardinal Home Care, joins us to share the sales strategies that catapulted his business to success amid the pandemic. Witness a tale of unwavering dedication as he unfolds the power of community bonds and warm leads. Dale's insight into the necessity of becoming a familiar face in the industry and the delicate art of balancing office management with active fieldwork is nothing short of inspirational.

This episode peels back the layers on the emotional investment of building and maintaining business relationships, especially when faced with the bittersweet reality of client turnover. Discover how a solid team can anchor an owner's venture into the world of networking, brand visibility on social media, and the relentless drive to ensure staff welfare – a mission that fuels Dale's vigorous pursuit of new opportunities. We explore the strategies that keep Cardinal Home Care's heartbeat strong, from the intricacies of fostering trust through regular care facility visits to the savvy targeting of high-margin services.

In our final chapter with Dale, we look into the game-changing realization that patience and personal connections are the cornerstones of business growth. If you've ever wondered how to transform every handshake into a lasting impression or how the role of a passionate owner can outshine any salesperson, this episode is your blueprint. As Dale reflects on his profound passion for his work, it's clear that the heart of home care is not just in the services provided but in the joy and challenges of the journey itself. Join us for these compelling insights, crafted to inspire and guide any aspiring home care entrepreneur.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

10 May 2024Home Care Marketing and Sales: PART 3- Keys to Growing a 24-Hour Home Care Service00:46:53

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Strap in for a masterclass in nurturing a flourishing home care service, where we zero in on the lifeblood of any 24-hour operation: client retention and communication. Our seasoned team, including Dawn, Lisa, and the invaluable Annette, a geriatric care manager with commendable dedication, unveils a treasure trove of wisdom. They unfold the subtleties of housekeeping, recount personal journeys, and guide you through the financial tightrope of billing stability amid the ever-present risk of client turnover. This episode is a wellspring of knowledge for those ignited with a passion for senior care excellence.

Picture this: marketers weaving through homes, gathering unfiltered insights to fortify client bonds, while outside, the leaves turn and December looms, threatening with its historical spike in client loss. We arm you with proactive marketing arsenals, from contests to educational blitzes, ensuring your services are engraved in the minds of healthcare professionals. We lay out a blueprint for success, from setting audacious goals like securing a new 24-hour client each week to extending client engagements with grace and innovation. All the while, Annette illuminates the tailored approach necessary for elderly care, ensuring each service is as unique as the clients we serve.

As the conversation shifts, we expose you to a variety of ingenious outreach tactics designed to keep your home care brand buzzing in the ears of social workers and case managers. Imagine the smile on a social worker's face as they receive a motivational stress ball or the gratitude when offered a free home safety assessment during National Safe at Home Week. Our personal stories of fostering connections over coffee with case managers will inspire you to inject that personal touch into every professional relationship. Prepare to elevate your home care business, as we share strategies and heartfelt advice that could reshape your future in the industry.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

28 May 2024Home Care Marketing: Building Partnerships with Geriatric Care Managers to Elevate Home Care Services00:52:40

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Discover how to forge meaningful relationships with geriatric care managers and elevate your home care business in our latest episode. Featuring insights from seasoned professionals Lisa Marsolais, Annette Ziegler, and Valerie Van Booven, we unpack the critical roles these experts play in ensuring the well-being of elderly clients. Learn from Annette's firsthand experiences about the invaluable support geriatric care managers provide, especially during complex medical and psychological situations.

This episode shines a light on the exceptional services offered by geriatric care managers, from crisis intervention to navigating transitions from hospitals to home care. With costs ranging from $150 to $300 per hour, these professionals are indispensable for families facing challenging care decisions. Understand the pivotal connections they have with elder law attorneys, social workers, and hospitals, and how these referrals can enhance the quality of care for your clients.

Connect with us as we highlight Kathy, an accomplished geriatric care manager whose dedication goes above and beyond, sometimes offering free services to her clients. We also provide creative networking tips, including themed giveaways for events like National Hydration Day and Father's Day, designed to build lasting relationships with potential referral sources. Tune in for a blend of practical advice, inspiring stories, and unique strategies to leverage partnerships in home care and geriatric care management.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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