Healthcare Rap (Shift Forward Health)

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. 

This was Zain’s first episode to co-host, and he and Jared embarked on a quest to discover whether it’s possible for healthcare organizations to provide the experiences that consumers demand. They talk about how culture and organizational structures keep getting in the way, the effects of hierarchical silos, and the benefits of widening our aperture to see more opportunities. 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#332) 

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It's a jam-packed conversation with the Oura team! Holly Shelton, Chief Product Officer, and Jason Oberfest, VP of Health Partnerships, dive into the design process behind the Oura Ring’s newest heart health features. By the time you finish hearing from Holly and Jason, you’ll have a whole new sense of what’s possible with next-generation wearables and health data. 

All that, plus the Flava of the Week about the FDA authorizing Apple’s Hearing Aid Feature as the first over-the-counter hearing aid software device. Now that AirPods Pro can assist in treating a common ailment for millions of people, how should we keep their announcement in mind as we design and build consumer-centered services? 

This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-centered healthcare services. (#355) 

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Season 10 kicks off with Dennis Murphy, President and CEO of Indiana University Health. Dennis shares what senior hospital leaders can do to keep making progress with consumer experience when they have so many other priorities, then he provides some details about an exciting new hospital that IU Health is developing in downtown Indianapolis and how patient experience is being prioritized as part of the building. 

All that, plus the Flava of the Week about Kroger piloting new primary care clinics for seniors. What’s Kroger’s formula for success among underserved Medicare populations, and how can grocery brands play a greater role in consumers’ health and wellness? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#302) 

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Dr. Ben Zaniello, chief medical officer at Best Buy Health, gives an update about health at home from the consumer’s point of view and dives into some of Best Buy’s highlights in healthcare this year. 

All that, plus the Flava of the Week about CenterWell leasing clinical space and opening senior-focused primary care centers at Walmart Supercenters. What will this next chapter of retail health look like, and have we been missing the boat by not including payviders more prominently in the discussion? 

This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#343) 

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Matt Dickson from Eclipse Telecom returns to share seven keys to operationalizing AI in customer-facing healthcare encounters and how to avoid the potholes along the way. 

All that, plus the Flava of the Week about Uber’s new healthcare offerings. What do you need to know about Uber’s new pickup services, and how do we make more room for everyone who’s contributing to a healthier America? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#274)

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Wei-Li Shao, President of Omada Health, joins us to discuss Omada's big splash: being named Amazon’s first partner for their new Health Condition programs for managing chronic conditions. Wei-Li shares how this partnership is keeping the human element of healthcare front and center, and how designing experiences outside of the doctor’s office is leading to real behavior change at scale. 

All that, plus the Flava of the Week about Best Buy Health’s year in review. Which of their highlights slipped under the radar in 2023, and what are they showing us by doubling down on home health and consumer wellness products? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#304)

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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. 

Jared and Zain talked about health systems taking the lead in helping people stay healthier. Then they went deep on why now is the time to move beyond sick care models and explore wellness and functional medicine offerings. 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#338)

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Justin Wartell walks us through Monigle’s newest Humanizing Brand Experience report. Their extensive research identifies personas in ways that healthcare leaders can use to design consumer-first experiences. 

All that, plus the Flava of the Week about Walmart Health’s announcement that they’re opening 16 clinics in Florida in 2023. Is their strategy coming off life support at the right time, and will this move revive their ambitions to set a new standard for consumer experience? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#239)

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Geoffrey Roche is challenging healthcare organizations to think differently about workforce development. He connects the dots between medical training, clinical leadership, and the great need to develop the incoming non-clinical workforce that has different needs and skill sets. 

All that, plus the Flava of the Week about Best Buy’s Q1 performance. What are the latest accomplishments with their slow-and-steady approach to innovation, and what does it tell us about consumer products when we consider their enterprise quarterly earnings? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#326) 

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Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor's office are a relic of the past. 

Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that Best Buy and Forward Health market their tech-enabled primary care. (Marketing With Soul #8 | Rap Bonus #298)

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Kristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right leadership and culture in place, there were no amount of tactics that were going to help them. 

In this candid look back at the origins of her consulting business, Kristin shares how she got the nickname The Inadvertent Business Coach and evolved her service lines to include culture assessments and leadership development. 

This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #6 | Rap Bonus #286) 

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Zain and Jared are honored to welcome Bob Riney, President and CEO of Henry Ford Health. In this exclusive interview, Bob shares a compelling vision for providing quality care amidst a challenging landscape including how Henry Ford is playing a leading role in revitalizing communities in and around downtown Detroit, and what has to happen for the hospital-centric business model to remain sustainable. 

All that, plus the Flava of the Week about the value systems underlying care. What can we learn from the Free Market Medical Association and other micro-revolutions that are daring to improve the experience for patients and providers? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#267)

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Courtney Johnk, Global Head of Partnerships and Healthcare for Wing, gives the latest on where you would and wouldn’t expect drone delivery to bring value in the healthcare supply chain, how Wing’s partner network brings their service to life, and the quest to bring down healthcare costs across the board. 

All that, plus the Flava of the Week about DispatchHealth acquiring Medically Home. What can we expect from this move in the healthcare at home space, and what’s our role as supporters of this consumer-centered care model? 

This show is produced by the Healthcare Rap Community. Whether you're actively working to make healthcare more consumer-centered or just want to know the latest options for your own health and wellness journey, this community is for you! (#406) 

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James Gardner, our regular contributor, sits down with Jared to connect the dots between timely news stories including Roz Brewer’s departure at Walgreens, Blue Shield of California's PBM power play, unionizing doctors, and more. 

All that, plus the Flava of the Week about Walmart’s reported interest in acquiring ChenMed. As new details emerge about this potentially game-changing acquisition, are the headlines leading us to ignore some of the most important questions? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#286)

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Dr. Justin Norden, adjunct professor at Stanford Medicine and a partner at GSR Ventures, recently put out the first-ever collaborate state of healthcare generative AI report, and he helps us understand what’s possible from this emerging tech class to help consumers in their health journeys. 

All that, plus the Flava of the Week about Amazon’s new insulin coupons. What does this latest battle in the War for Drug Pricing signal about Amazon’s healthcare roadmap, and how can we come together to increase the consumer-minded innovation that happens in other steps of the consumer journey? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#283)

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With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers?

Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based membership for older adults. (Marketing With Soul #7 | Rap Bonus #297)

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We continue our series with retail health leaders by welcoming Dr. Creagh Milford, Senior Vice President of Retail Health at CVS Health. So many people talk about retail health, and we’re going to the source as Dr. Milford shares the role of retail health clinics in today’s landscape, how they reduce fragmentation of care, and where they are collaborating with traditional providers to achieve better outcomes for patients. 

All that, plus the Flava of the Week about the primary care formula. While Costco is the latest retailer to announce a primary care offering built on easier access and cash pay pricing, does the business model and consumer experience have a place in the modern ecosystem of options? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#289) 

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Jared Antczak, Sanford Health’s Chief Digital Officer, discusses how digital tools are impacting rural health. When you’re the largest rural health system in the country and your service area covers 250,000 square miles, you can’t view digital as just another lane on the highway. Regardless of their geographic footprint, Sanford Health is still attempting to address the same challenge of meeting patient expectations while also alleviating workforce burden. 

All that, plus the Flava of the Week about Walmart Health’s first partnership with a health system. Will the status quo prevail, or can other health systems see the value of taking the leap and exploring retail partnerships? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#294) 

• Interview with Walmart Health's Dr. Chinni Pulluru 

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Healthcare executive Dr. Zeev Neuwirth and Ann Somers Hogg from the Clayton Christensen Institute kick off the 2024 Predictions Series to share their perspectives on what’s coming for consumer transformation. They share how both traditional and nontraditional players are addressing the calls to become more consumer-centric, and what it all means for the industry and those whom we’re serving.

All that, plus the Flava of the Week about how Mark Cuban appears to have influenced CVS’s drug pricing model. What will come next for the billionaire who has ripped up every playbook along the way, and can he continue to have an influence on making an aspect of healthcare more transparent and affordable?

Resources: 

• Life-Centered Health Care Podcast: What If Health Care Goes Beyond the Walls? - Zeev and Ann Somers
• Life-Centered Health Care Podcast: There Are No More Swim Lanes - Zeev and Ann Somers 
• Subscribe to Creating a New Healthcare Podcast
• Subscribe to Life-Centered Health Care Podcast

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#298) 

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Following his notable career leading the social media revolution, Lee Aase unretired and now manages a new direct primary care clinic. Lee dives deep into what’s drawing him to this new form of primary care, how he’s using his communications skills to engage consumers in their health, how it differs from traditional care at legacy institutions, and why he considers personalized, membership-based, whole-person health to be the next revolution.

All that, plus the Flava of the Week about copycat strategies. 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#211) 

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Episode #300, y’all! Join the celebration as Zain and Jared review their predictions from a year ago and offer some new takes on what could be coming next for consumer transformation from inside and outside traditional care providers. 

All that, plus the Flava of the Week recapping the major headlines from 2023. As the new year unfolds and we hear about more big moves, can we commit to look beyond the hot takes and view them through a consumer’s lens? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#300) 

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Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms. 

Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how Nice and Firefly market their direct-to-employer care. (Marketing With Soul #9 | Rap Bonus #299)

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Rob Klein is in the house to share key findings from the latest omnibus research report that tells us how consumers are thinking differently about healthcare and how it’s impacting everything from attention spans to brand recall. Anyone who is championing consumer experience will want to pay attention to what this research tells us about changing attitudes and behaviors.

All that, plus the Flava of the Week about Best Buy offering over-the-counter hearing devices. As one of the middle children, how might Best Buy’s playbook impact consumer health offerings in the long term, and how will people know to go to their local consumer electronics store?

Download the report for free from Klein & Partners and Core Health at  https://corecreative.health/insights/core-health-research-updated-consumer-insights-on-healthcare/

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#228)

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Guest host Mitch Holdwick joins Jared to profile Firefly Health and evaluate their disruptive potential in the employer space. 

All that, plus the Flava of the Week about Dispatch Health’s ED-to-Home program. Can their transition program ease hospital overcrowding, and how can we encourage more partnerships between traditional and nontraditional healthcare? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#256) 

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The 2025 Predictions Series rolls on by welcoming back Jane Sarasohn-Kahn and Amy Heymans to share their predictions and why they think the environment is ripe for change. 

All that, plus the Flava of the Week about the next recommendation of industry leaders to follow, watch, read, and listen to on the topic of consumer-centered care. Who’s next on the list? 

This show is produced by Shift Forward Health, the advisory firm helping healthcare organizations become more consumer-centered. (#379) 

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Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving new marketing behaviors. 

All that, plus the Flava of the Week about the launch of Vale Health. Can this new marketplace of wellness products lead consumer health journeys to new destinations, and will more health systems partner up for something besides sick care? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#312)

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Meet the hosts of 3 new shows on the Shift Forward Health podcast channel and get the inside scoop on why you should tune in:

• Christophe Jauquet, international keynote speaker on health business, hosts the Healthusiasm Podcast, a panel discussion on the positive changes that are happening in health and self-care
• Shiva Mirhosseini, customer experience champion and digital leader at Fortune 50 companies, hosts Paving the Path, where she explores the digital renaissance shaping healthcare today with women game changers, thought leaders, and executives
• Erica Olenski Johansen hosts Trauma-Informed Life, where she shares her perspective on improving the U.S. healthcare system as a trauma-informed caregiver, industry insider, mother, woman, and human being

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.  (#230)

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Robin Goldsmith shares Verizon’s vision for a consumer-centered future. As Verizon’s Global Lead for Health Innovation & Strategy, Robin brings a lot of macro trends together and helps us understand the tech and data architecture that’s needed to empower a truly personalized future. He covers a lot, from the AI-enabled hospital of the future to voice-enabled technologies, to wearables having another moment, all combining to lead people to better health. 

All that, plus the Flava of the Week about McKinsey’s new research on the global wellness market. Is the wellness market peaking at a time when it could be more directly influencing consumers’ behavior, and how can we consider the desire for wellness more prominently as we design and build around consumers' needs?

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#309) 

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Jared begins 2025 with the State of the State in consumer-centered care. It’s a new year, but the mission remains the same: make significant progress making consumer-centered products and services. 

All that, plus a special Flava of the Week featuring a list of industry voices that YOU compiled. Whom did you recommend that we follow, watch, read, and listen to, and why are we asking you to add YOUR voice to the list? 

Journalists: Blake Madden, Christina Farr, Jane Sarasohn-Kahn, Jane Brubaker 

Patient Experience Professionals: Adam Bunke, Jennifer Carron Passon, Rachel Biblow, Valerie Choniuk 

Women digital health entrepreneurs: Lynn Doughane, Nanette Sene, Sarah Lambert, Yvonne Bombard 

Provider leaders: Alan Shoebridge, Andrew Chang, Amanda Todorovich, Chris Pace, Christina Valls, Douwe Bergsma, Don Stanziano, Jay Gerhart

Healthcare marketing, IT, and consumer leaders: Ahava Leibtag, Ann Somers Hogg, Ben Cash, Callie Means, Dr. Casey Means, Chris Bevolo, Chris Boyer, Chris Hemphill, Gary Druckenmiller, Jamie Gier, Jhaymee Tynan, Judy Neiman, Martha van Berkel, Nick Glimsdahl, Steve Koch 

Consultants: Carrie Liken, James Gardner, Kristy Dickinson, Laila Waggoner, Todd Dunn, Dr. Zeev Neuwirth 

This show is produced by the Consumer-First Health Group, the community for consumer health leaders. (#382) 

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Worlds collide as Reed Smith helps us understand his role as Chief Consumer Officer at Ardent Health Services. How is the role structured, what does success look like, and where do data and technology fit in? 

All that, plus the Flava of the Week about predictions for the 2nd half of the year. What trends might we see in consumer health between now and the end of the year, and what consumer brand might be next to make a splash in primary care? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#276)

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John Young sheds light on Nice Healthcare and their fast-growing direct-to-employer model. John gives us an inside look at how Nice seems to take the best parts of digital-first and subscription-based primary care, and how they convey their value proposition to consumers. 

All that, plus the Flava of the Week about Providence’s approach to bringing together digital innovation and business strategy. How does digital transformation drive health systems' growth, for real? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#234)

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Sara Vaezy from Providence and Barbara Casey from Pixel Health kick off the 2023 Predictions Series to share their perspectives on what's coming for consumer transformation. They share how both traditional providers and disruptors are addressing the calls to become more consumer-centric, and what it all means for the industry and those whom we’re serving. 

All that, plus the Flava of the Week about Almond, a startup that’s looking to modernize the OB/GYN experience. What does their membership-based model include, and can it improve access for this important aspect of healthcare? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#244)

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Sarah Mastrorocco, General Manager of Instacart Health, discusses the past, present, and future of the popular service and how tech enablement platforms can ultimately improve people’s health. 

All that, plus the Flava of the Week about ZocDoc’s What Patients Want report. How can we use this report to refine the direction of our consumer strategies in the coming year? 

This show is produced by the Consumer-First Health Group, the community for consumer-centered health leaders. (#384) 

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Darren Sabo, CEO of Primefocus Health, gives an inside look at the company’s launch in partnership with LG. He covers a lot of ground about health at home and educating consumers on this quickly evolving space. 

All that, plus the Flava of the Week about what Rock Health is saying about wearables. What can we learn from their data about wearable usage, and how should we remember mature technologies as we design and build consumer-centered services? 

This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#351) 

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Jared goes behind the scenes with leaders from three organizations that recently launched podcasts to find out what they hope listeners will get out of tuning into their shows. First up is Sondra Brown, President and Founder of MDRG, which hosts the new show What Consumers Want. Second is Cathy Connolley, Founder and Chief Operating Officer at Doctivity Health, which hosts the show Actionable Insights. And third, we wrap up with none other than Mitch Holdwick, who hosts DeliverHealth’s podcast, Healthcare Simplified. 

All that, plus the Flava of the Week about the launch of Amazon Clinic. What does the initial digital experience look like, and is there anything the rest of us can learn about how they’re approaching their new direct to consumer offering? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#241)

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Shaily Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you! 

All that, plus the Flava of the Week about the ROI of customer experience. What stats can be helpful for you to educate your organizational leadership, and where do good customer experiences come from? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#311) 

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Paul Fahey from Smith & Jones discusses the evolution of healthcare brands as they strive to be competitive in a consumer-first marketplace. Join Paul and host Jared Johnson as they share opportunities for healthcare leaders to evolve the strategy conversation, because we weren’t the ones who created the siloed business systems, we’re still responsible for removing friction and improving those experiences.

All that, plus the Flava of the Week about Walmart Health’s expansion plans. As they accelerate their growth and enter new states in the coming year, how will it impact consumers’ demands for convenience and price transparency, and why is it drawing resistance? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#257) 

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We wrap up Season 10 with Ted Moser, Senior Partner at Prophet and author of Winning With Platforms. Ted gives a clinic about the quickly-evolving Platform Era and how healthcare organizations should and shouldn’t leverage platforms to grow their influence and improve consumer experiences. 

All that, plus the Flava of the Week about Peleton’s most recent consumer health report. What do attitudes about fitness reveal about healthcare behaviors, and what’s the value in bringing connected fitness and other preventive aspects of health and wellness into the forefront of the consumer experience discussion? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#329) 

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Victor Reiss sheds light on being a Vice President of Consumerism for a major health system. Victor knows that if it was easy to undergo a Consumer Transformation, more organizations would be further along that journey, so it’s important to acknowledge the challenges in going down this path. He describes what led to UNC Health recognizing the need for this role, how the role is structured, and how he measures success. Hint: it’s a team effort.

All that, plus the Flava of the Week about Walgreens’ latest earnings call. How are Walgreens and VillageMD investing, scaling, and partnering, and what can we learn from their upward trajectory? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#249)

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Gary Druckenmiller from Innovaccer is in the house to share some provocative thinking about the modern role of tech in consumers’ health journeys. Gary shares what consumers need to better understand about the martech underlying their health encounters, and how quickly we could reach a truly connected experience. 

All that, plus the Flava of the Week about simplicity. What can we learn from CVS Health’s announcement of their new Virtual Primary Care service? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#216)

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Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications. 

Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #5 | Rap Bonus #295)

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Jared and Zain continue discussing their predictions from a few months ago and what they want to see more and less of in the years ahead.

All that plus the Flava of the Week on what we got wrong about Consumerism 1.0. Why is it so important for us to reframe Consumer Transformation as an opportunity rather than a threat, and how can we use those lessons to be in the driver's seat for the next evolution?

This show is produced by the Consumer-First Health Group, the community obsessed with making healthcare consumer-centered. (#400)

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In this classic interview from 2020, you’ll learn why digital marketing and social media expert Jess Columbo says that too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. You'll hear how she is mindful of the pressures that young professionals put on themselves to power their way up the ladder quickly. And she’ll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in the times of discomfort, so learn to embrace it. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #10 | Rap Bonus #290) 

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Dr. Oliver Kharraz, CEO and Founder of Zocdoc, shares insight after insight on what actually drives healthcare behaviors and influences consumers’ choices. 

All that, plus the Flava of the Week about Amazon launching a new service competitive to Hims and Hers. What is the consumer insight that this new service is based on, and how can we bypass the bias against retailers to more quickly design consumer-centered products and services? 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#373) 

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Our 2025 Predictions Series kicks off with Paul Schrimpf and Jeff Gourdji diving into what they expect (and hope) to see in 2025 from traditional providers, nontraditional entrants, and payers. 

All that, plus the Flava of the Week about recommendations of industry leaders to follow, watch, read, and listen to on the topic of consumer-centered care. Why does the list start with the Microdosing podcast? 

This show is produced by Shift Forward Health, the advisory firm helping healthcare organizations become more consumer-centered. (#377) 

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Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors.

Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Marketing With Soul #2 | Rap Bonus Series #292)

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We wrap up our 2024 Predictions Series, where we’re sharing predictions for consumer transformation in the coming year and beyond. James Gardner returns to review what he predicted a year ago and offer some new takes on what could be coming from different corners of the industry. 

All that, plus the Flava of the Week about refining our focus in the new year. As the new rap intro states, consumer innovation isn’t going away, so why should we double down on these macro- and micro-innovations, and how can we stay at the forefront of the next wave that’s coming? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#301) 

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Jared welcomes Deborah Di Sanzo, President of Best Buy Health. In this exclusive interview, Deborah details the three components of Best Buy’s vision for enabling care at home, the extra training that Geek Squad members undergo to set up health tech in your home, and the value proposition to provider organization partners and consumers. 

All that, plus the Flava of the Week about CVS’ Healthy Aging report. Life after age 65 represents a new chapter for many. Will it also represent a new chapter for consumer-centered care, and what is retail’s role in caring for aging Americans? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#268)

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Sean O’Malley, Co-Founder of Monocle Insights, discusses the concept of causal impact and how it can be used in healthcare. Sean makes the case that one reason health systems have been slow to adopt consumer innovation is because they have struggled to understand the ROI. He offers tips for healthcare leaders to take control of their value narrative and build their business growth around it.

All that, plus the Flava of the Week about Hy-Vee’s new health and wellness subscription service. Why do grocery wellness programs have such potential, and how can provider organizations partner with them for a healthier America?

Subscribe to the Relevant Podcast for healthcare marketing and career insights. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#277)

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Jeff Goldsmith, author of some of the most detailed research on the UnitedHealth/Optum conglomerate, is in the house with Jared and guest co-host James Gardner to discuss the payvider’s approach to coopetition, from their blueprint for building consumer-first services, to the players that they don’t consider to be competitors. 

All that, plus the Flava of the Week about hospitals’ Plan B. How is Paul Keckley urging hospital boards and C suites to change course, and how does it impact the critical business components of Consumer Transformation? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#223)

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Logan Bryer from Henry Ford @ Work is in the house to share provocative thinking about career planning for young professionals in the healthcare innovation space. This is the third in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Logan shares his journey as an early career professional: what excites him about the fields of healthcare and technology, and what he sees as the biggest challenges in these fields, and what he would tell his younger self if he was back at the beginning of his career journey. 

All that, plus the Flava of the Week about Aaron Martin’s return to Amazon after eight years leading Providence’s digital health group. Many digital innovators that health systems need are going to leave, so how do we attract and retail digital talent? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#207)

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(Originally aired in March 2022) 

Paul Schrimpf, Jeff Gourdji, and Priya Aneja shared some provocative predictions about rising consumer and patient expectations, ever-advancing technology, and perennial pressure to reduce costs and increase access. 

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. Originally episode #204. 

This show is produced by Shift Forward Health, the consumer transformation advisory firm for healthcare. (#378)

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Ashley Conger gives us a roadmap for designing consumer experiences that address real people. Professionals involved with consumer-centered design seem to have many different titles and live in many different departments, so we need to prop the door open and set a big table in order to build up the community. 

All that, plus the Flava of the Week about Albertson’s new health and wellness app, Sincerely Health. Can grocery chains influence consumers’ health by leveraging their strong brand affinity, and should you pay attention? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#254)

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Guest host Mitch Holdwick joins Jared to profile Crossover Health and evaluate their disruptive potential in the self-insured employer space. The success of Crossover’s membership-based model can be attributed to the growing number of self-insured companies that are taking on the risk of paying providers themselves, rather than paying money to an insurance company. 

All that, plus the Flava of the Week about Kaiser Permanente acquiring Geisinger Health. What does their new platform mean for consumers, and will other systems expedite their plans to explore value-based agreements at scale? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#264)

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Jared welcomes Jason Wolf, Founder of the Beryl Institute, a luminary in the patient experience field, and recent author of Transforming the Future of Healthcare. Pay attention to what Jason has to say about the current and future state of the patient experience, and the aspects of consumer experience that have been instrumental in pushing the industry forward as he looks back at 15 years of the Beryl Institute. 

All that, plus the Flava of the Week about four major health systems forming Longitude Health. Is it like a rock supergroup, a Power 4 conference, or neither, and what can we deduce from the limited information available so far?

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#361)

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Season 11 kicks off with GoodRx Co-Founder Doug Hirsch. Doug is candid about the intentional and unintentional effects of rising drug costs, the downstream effects when consumers don’t fill their prescriptions, and how GoodRx simplifies decisions by reducing the amount of information that’s presented. 

All that, plus the Flava of the Week about Season 11’s theme of engaging the modern health consumer. How do we make the total healthcare experience what it was always meant to be, and what’s our destination as we redefine what engagement means? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#331) 

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Jared and Zain share some provocative thinking about what might happen if hospitals don’t ultimately change course in the midst of their unsustainable trajectory. Hospitals aren’t ever going away. But the ways that they operate, engage with consumers, and market themselves could look very different in the near future.

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #202, and it originally aired in February 2022. 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#362) 

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Ian Ha from Cedar is in the house to share what it takes to build a better financial experience. Does healthcare really have to be so hard? Ian will get into how improving the financial experience can lead more consumers to seek care and stay on top of their health.

All that, plus the Flava of the Week about the ex-CEO of OptumRx and his plans to rewire prescription drug delivery. How can we use industry knowledge as a competitive advantage during transformation, rather than an excuse not to do it? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#213) 

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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #160 and originally aired in May 2021. 

On this one, Jill McCormick shared some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be solved to move our businesses – and healthcare – forward. 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#370) 

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This bonus episode highlights trends in the physician relations space and the digital tools that are being used to modernize providers’ business growth. It’s a “greatest hits” collection from Season 2 of the Actionable Insights Podcast hosted by Doctivity Health. Providers have to address the bottom line before they can prioritize things like consumer experience, so these are important conversations that you’ll want to hear. 

This episode features interviews with five senior marketing and physician liaison leaders who voice the health system’s perspective: Jean Hitchcock, Melissa Fors Shackleford, Molly Luton, Chris Pace, and Amy Comeau. Interviews were recorded at HMPS 2024 with guest host James Gardner. 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#330)  

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Executive recruiter David Clark joins us to share keys for approaching staffing. He shares tips for job seekers and traits that make a good healthcare executive in today’s up-and-down environment. 

All that, plus the Flava of the Week about AWS HealthScribe, the new clinical documentation service featuring generative AI. In what ways can improving the clinician experience lead to a better consumer experience, and how can we look more often from the outside in? 

Subscribe to the Relevant Podcast for healthcare marketing and career insights. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#279)

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Ryan Kilgallon, Director of Digital at Overit, shares how putting CX first means putting UX first. There’s still a lot of work that goes into making a website the core of consumer experiences, so Ryan goes back to the basics as he walks us through how his team prioritized engagement and what we can all learn from that process.

All that, plus the Flava of the Week about Kroger’s new weight management program. How are Kroger and other out of the box brands innovating in the space, and how is weight loss continuing to blur the lines between health and wellness?

This show is produced by Shift Forward Health, the consumer advisory firm that helps providers operationalize consumer-first health. (#339) 

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Could healthcare really have its own version of customer reward programs? Peter Yesawich thinks so, and he joins the show to talk about how providers may implement the same techniques as hospitality organizations to enhance the patient experience. Peter and his coauthor Stowe Shoemaker’s new book Hospitable Healthcare examines 22 service touchpoints that are common to both hospitality and healthcare experiences. 

All that, plus the Flava of the Week about Blue Shield of California’s newly announced partnerships with Amazon and Mark Cuban Cost Plus Drug Company. Are they truly ripping the PBM playbook, and is this the first of many dominoes to fall in the quest to find cost savings for both the business and healthcare conusmers?

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#284)

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Kirk Huntsman, CEO of Vivos Therapeutics, gives hope for sleep apnea, a condition that an estimated 39 million US adults suffer through, and how taking charge of our health quite literally starts with our breathing. 

All that, plus the Flava of the Week about F45 teaming up to add GLP-1 medications to its on-demand fitness and nutrition tools. How does it work, and why should we cheer on similar offerings that lead consumers down the path to better health? 

This show is produced by the Consumer-First Health Group, the community for consumer-centered health enthusiasts. (#398)

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See how Jane Sarasohn-Kahn and Amy Heymans predicted that health systems, health plans, and new entrants would address the calls to become more consumer-centric in 2024. 

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. Originally aired in December 2023 as episode #299. 

This show is produced by Shift Forward Health, the consumer transformation advisory firm for healthcare. (#380) 

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Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just incrementally improve the current system; you have to reinvent and reimagine it. 

All that, plus the Flava of the Week about Diedra Kramer’s presentation on consumer strategy at Healthcare Marketing 360. How do we champion the need for better consumer experiences so we can set better standards for meeting their expectations? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#320) 

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Ann Somers Hogg is in the house to share some provocative thinking about affordability and accessibility from the consumer’s point of view. Ann Somers, Senior Research Fellow at the Clayton Christensen Institute, dives deep into the benefits and challenges of disrupting ourselves today in order to better position ourselves for tomorrow. 

All that, plus the Flava of the Week about a false dichotomy that’s holding us back. If consumers win in the Healthcare of Tomorrow, does that mean that providers have to lose? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#209) 

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We continue our series with leaders in retail health by welcoming Dr. Mohamed Diab, CEO of CVS Accountable Care. Dr. Diab dives into CVS Accountable Care’s recently announced partnership with Catholic Health, how it fits into CVS Health’s overarching care delivery strategy, and the role of ACO REACH and other value-based solutions in accelerating progress. 

All that, plus the Flava of the Week about H-E-B opening more primary care clinics in their grocery stores. What’s the endgame for grocery chains, and how can we see the value of care that’s being offered in nontraditional settings? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#273)

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Amy West, Head of U.S. Digital Health & Innovation Strategy at Novo Nordisk, is an advocate for clinicians to embrace more human-centered approaches in treating patients, and she dives deep on how she’s seeing this in Pharma and digital therapeutics. 

All that, plus the Flava of the Week about VIVE. The tech and data infrastructure is an important part of consumer transformation, so how can we make sure that we keep up with where digital health leaders are spending their time? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#260) 

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Today’s AI stands on the foundation that was built years before. In the latest episode in our greatest hits collection, we revisit our conversation with Orbita’s Nate Treloar from November 2021, where he shared some provocative thinking about conversational AI, including voice and chatbots, and the very latest on how these technologies are providing flexibility and convenience.

His thoughts about why we should be actively working to reduce friction are just as relevant today! 

This show is produced by the Consumer-First Health Group, the community for consumer health leaders (#389) 

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Direct primary care and digital-based functional medicine have a lot in common. In the latest episode in our greatest hits collection, we revisit our conversation with Lee Aase and why he considers personalized, membership-based, whole-person health to be the next revolution. 

Lee joined the show in April 2022 to share his story of unretiring from a notable career leading the healthcare social media revolution with Mayo Clinic, to manage HELPCare, a new direct primary care clinic. 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#391) 

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Beth Bierbower is in the house to explore the consumer-first aspects of payviders, from their dualistic business models to how they employ experience design. Beth goes deep on the opportunities for payviders to take the burden off of consumers and raise the bar for experience once and for all.

All that, plus the Flava of the Week about new consumer segments from Monigle’s latest research report. 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#222)

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The 2024 Predictions Series continues with legendary return guests Jane Sarasohn-Kahn and Amy Heymans. How are health systems, health plans, and new entrants addressing the calls to become more consumer-centric, and where should YOU be looking next?

All that, plus the Flava of the Week about CVS Health’s Investor Day. As the retail giant puts more emphasis on integrating their services, can we open our minds to a world where traditional and nontraditional players coexist for the benefit of consumers?

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#299) 

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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #249, and it originally aired in January 2023. 

Victor Reiss sheds light on being a Vice President of Consumerism for a major health system. Victor knows that if it was easy to undergo a Consumer Transformation, more organizations would be further along that journey, so it’s important to acknowledge the challenges in going down this path. He describes what led to UNC Health recognizing the need for this role, how the role is structured, and how he measures success. Hint: it’s a team effort.

Take a listen and let us know your thoughts about retail-inspired healthcare leadership today!

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#352) 

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Dr. Gordon Chen returns to share the story behind his new venture ThriveWell, the five drivers of health and wellness, and dozens of insights for increasing longevity. 

All that, plus the Flava of the Week about older Americans being unsatisfied with their care. What particular aspects of care do seniors want to be improved, and how do we use these insights while designing and executing senior-focused care? 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#375) 

Learn about ThriveWell: www.thrivewell.com

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Executive recruiter Kelly Gill is back in the house to share some provocative thinking about career planning in the healthcare innovation space. This is the second in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Kelly shares powerful ways to better understand career choices at the intersection of healthcare, tech, and innovation, as well as a firsthand look at how the Great Resignation is impacting the Digital Health talent wars.

All that, plus the Flava of the Week about a new video from Andrew King on Healthcare Consumerism. It’s an uphill battle to get different entities and stakeholders on the same page to prioritize consumer initiatives, so how can we tell the story of the consumer shift and why it matters?

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#206)

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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in January 2021. 

Jared and Zain discussed about how it’s challenging to design effective customer experiences when no one owns the process. Then they went deep on why digital teams have struggled to adopt service design standards and how to evolve, and dropped knowledge about having a garage full of Ferraris, the three concentric circles of service design, and managing results rather than platforms. 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#334) 

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The next in our greatest hits playlist is an episode of Inside the Digital Health & Sales Locker Room from 2023. Host Josh Pappas invited Jared and Zain to join him to discuss consumer healthcare. They talk about the need for everyone in healthcare to better understand the needs of consumers, as well as their predictions for innovation around those needs. 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#395) 

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Scott Andrews drops knowledge from Kyruus' Provider Perspectives on Digital Access report and what it tells us about consumers’ access needs. Spoiler alert: Doctors want a bigger role in their online presence and scheduling! 

All that, plus the Flava of the Week about the Consumer-First Health Manifesto. Why is this document significant, and how can it accelerate the industry towards consumer transformation? 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#235)

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Healthcare choices are different for the 46 million Americans who live in rural areas; there tend to be fewer doctors to treat their specialized needs, and fewer dollars being spent by big-name health systems. Join Jared and Zain as they share provocative thinking about innovating in rural areas by reimagining the role of hospitals, reexamining consumers’ health choices, and sharing examples of amazing innovation through nontraditional partnerships. 

All that, plus the Flava of the Week about the partnership between Homeward and Rite Aid. What can we infer by seeing another retail chain enter the space, and what does it tell us about the way in which they partnered? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#217)

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This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It originally aired in June 2023. 

Jared and guest co-host James Gardner spoke with Dr. Chinni Pulluru, who at the time was Chief Clinical Executive and Vice President of Clinical Operations for Walmart Health Omnichannel Care. Dr. Pulluru dove deep into Walmart Health’s vision, goals, and day to day operations, as well as her perspective on the role that retail health plays in creating a healthier society.

It’s fascinating now to revisit this episode given the shutdown of their health clinics earlier this year, and it’s quite interesting to look back at her response when asked what she would say to people who are skeptical about retail’s place in providing quality care. 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#340) 

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Don't miss a beat of healthcare's newest craze! Get a glimpse of the future of healthcare marketing with veteran podcaster Jared Johnson and new co-host Peter Balistrieri, who extend an entertaining invitation to become change agents in your organizations. The two current hospital marketers challenge the thought that healthcare marketing is dead and discuss how best practices are changing as a result of advances in digital engagement.

Is this "The End of Advertising As We Know It" as stated by Forrester Research? Should we be "Killing Marketing" like Joe Pulizzi and Robert Rose encourage? Has the gap closed to make this "The End of Hospital Marketing" as Chris Bevolo claims in his newest book? The boys discuss these and other topics and then add a little freestyle love at the end.

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Do marketers play the same role they did 10 years ago, or even 2 years ago? Expectations have evolved rapidly, and so must roles within healthcare organizations. In this week’s episode, Jared and Peter explore how marketers are expected to the best in class … in every class!

It starts with learning to be comfortable being uncomfortable, because a marketer’s role will keep changing. To close out, the boys’ freestyle segment looks at a couple points of view that marketers typically avoid.

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Breakin’ it down like they’re clowning around! Jared and Peter discuss how to bite the bullet and get comfortable with analytics. Should we stay focused on old-school metrics like followers and reach, or has marketing data evolved? Take your next steps down the road of making analytics part of your everyday life – it doesn’t have to be scary!

Get comfortable with a little help from Moneyball, the story of former Oakland Athletics general manager Billy Beane, who one day realized that baseball was using the wrong analytics to evaluate talent.

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It's another party for your eardrums! Marketing and medicine can sometimes find themselves at odds, but rethinking the value of the relationship can turn things around. Why do surgeons who can perform masterful procedures get in front of a video camera and suddenly become a deer in the headlights? Why do we try to market healthcare technology in a vacuum?

Jared and Peter discuss the keys to improving relationships with medical professionals while celebrating their 5th episode and discussing the U.S. Olympic Committee’s recent success with analytics.

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Don’t assume that we know whom we should be marketing to in healthcare just yet. Triple B and Master J discuss how target audiences have changed and how marketers too frequently ignore current patients and customers. An article from Forbes by Alyssa Kleinman spurs a discussion about pivoting our messaging when marketing a continuum of care.

The boys give a shout out to a friend of the podcast and then explore how to make sure that current patients and customers are at least as important as new ones. See how reviews are one of the greatest sources of insights on current patients, and how we can get ahead of the competition by simply being human.

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The digital health experience is a sum of so many tiny touch points now, nearly all of which occur at a time other than when you’re at the clinic. Marketing can’t own them all, but we also can’t think our job is done by handing things off to other teams without setting them up for success. We can’t assume that we have to keep doing what we’ve done in the past; in fact, everyone loses if all we do is pile on to what we’re already doing.

All this, plus the podcast debut of Jared’s rap “I’m So Healthy,” a look back at some momentous milestones from the history of hip-hop, and wondering why Jiffy Lube knows more about your car than some health systems know about your past medical history.

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Technology and buzzwords won’t help in this episode. It’s time to launch into orbit and do something new. Gone are the days of throwing technology at people problems, of failing to gain buy-in for pushing the envelope, and for only thinking about what happens if things go wrong.

Don’t settle for red lights. Don’t settle for safety and comfort. It’s time to stop marketing backwards.

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Master J and Triple B are back at it, dropping reality checks that they want you to cash. We are past the days of merely monitoring online reviews, so how do we take full advantage of this gold mine of opportunities to connect with brand advocates? How do you create your story and hand it off to others to tell it for you?

Join the #MarketingInfluence movement by giving a shout out to a fellow marketer who has influenced you. Then guess what viewpoints will come out of the Mythical Top Hat of Marketing Awesomeness. And has anyone actually seen this hat IRL? The beat goes on.

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It’s getting Hot in Herre! Jared and Peter blaze through 10 unpopular opinions about healthcare marketing and technology, launching debates about everything from Yelp to sharing journey maps to swarms of locusts. Be prepared to disagree and voice your own opinions on LinkedIn or Twitter, @healthcarerap.

All of your burning questions are answered, including why a Sesame Street jingle is part of this week’s program, and whether we prefer Twizzlers or Red Vines. Hopefully this episode doesn’t start any fights between you and your co-workers, family members or pets, but you can’t say we didn’t warn you.

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Eight more unpopular opinions are headed your way, with contributions from influencers including Kyra Hagan, Kate McCarthy, Jim Samuel and Don Lee. Whether you’re like Aaron Fox listening to this program from a pristine beach on South Padre Island or tuning in while Grandma shares a batch of cookies fresh from the oven, join Peter and Jared as they put hype to the test and the status quo to rest.

This week’s topics range from embracing cloud data to “ubiquitous, semantic interoperability” to the reaction from HR when we want to hire storytellers. Join the discussion of how to carve out the new role of where marketing, communications and technology intersect in healthcare.

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The rap doesn’t miss a beat thanks to guest co-host James Gardner, Market + Business Development Director at MedTouch. When it comes to electronic health records, James lays it down like it’s nobody’s business. He’s like a genie, and his three key reasons why every healthcare marketer should become intimately familiar with EHRs are better than being granted three wishes!

Plus, his first attempt at freestyle is LEGIT! If you don’t think you need to concern yourself with EHRs, check your head and then tune in.

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Unless we start seeing ourselves differently, we’re going to become irrelevant. Bold words from a bold man. Guest co-host Dan Dunlop, prolific healthcare marketer and president of Jennings, throws it down by challenging the assumption that marketers don't need to get involved with developing innovative technology.

Care coordination, pop health and the return of the Top Hat of Marketing Awesomeness punctuate this episode. Plus real tales from the cactus rescue scene and a special note to naysayers.

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Like the rebirth of slick, Triple B returns and is cool like dat! Peter and Jared discuss four tips for evaluating which new technologies your marketing team should pursue. Are there exceptions to always putting strategies ahead of tactics? Being nimble might sound easy, but we all know it’s as touch as a beat from Flavor Flav.

What you really want to know is whether “electric cars” is one word or two. And most importantly, can Jared keep his man card if he really has 9,600 Pinterest followers?

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It’s probably illegal to pack this much AWESOME into a single podcast, but Jared and Peter aren’t exactly known for following the rules. Major props to YOU – the POSSE – for coming through in a major way and offering your best career advice for new marketers. No matter how far along in your career, you’ll hear so much wisdom in this episode that you can’t help but turn it into memes.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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Everyone is doing content marketing effectively these days, right? You wish! Jared and Peter discuss 3 reasons why it can still be a struggle and how to overcome them. Being realistic about the definition, execution and measurement of content marketing are keys to long-term success.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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