Health Nonprofit Digital Marketing (Spencer Brooks)
Explorez tous les épisodes de Health Nonprofit Digital Marketing
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| 10 Jun 2021 | S1E7 - Six Trust Signals for Health Nonprofit Websites | 00:30:23 | |
If you provide online health information, people must trust you before they choose to read it. However, many nonprofit health organizations miss this critical step when crafting their digital platform. In this solo episode, Spencer breaks down the six website trust signals he's observed in Brooks Digital's research, and how they fit into the larger arc of effective health information.
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| 25 Aug 2023 | Connecting Across Generations for Nonprofit Success | 00:41:07 | |
How can nonprofits effectively communicate with diverse age groups? Nicole Mandarano of the Oregon Lions Sight & Hearing Foundation joins us to discuss bridging generational divides and crafting messages that resonate with multiple audiences. We'll explore adapting to younger digital natives while still engaging older donors and volunteers. Tune in for tips on intergenerational marketing, social media, staffing, and more to further your mission. About the guest Nicole graduated from Lafayette College in Easton, PA then lived in Paris to learn French and pursue her study of the WW2 Occupation. Ever restless, Nicole moved to San Francisco in the early 90s and started a translation business and started teaching entrepreneurship to youth. That interest brought her to serve as an AmeriCorps VISTA member in Paterson, NJ with foster teens aging out of state care. To fund the teens’ project to create an urban farmstand, Nicole started grant writing in 1997 and secured funding from Rutgers University. Winning that first grant fueled a drive for proposal writing since then to help nonprofits in NY, NJ and for the past 12 years in OR. She and her partner John met at CUNY Law School in 2001. In 2011, they co-founded the Homeless Youth Law Clinic where they practiced movement lawyering for unhoused youth in Portland, Oregon. They created the clinic with youth and advocates from the community, those in the foster care to youth homelessness pipeline, immigrant youth and many others with lived experiences. HYLC concentrated on the civil legal rights of homeless youth and the consequences of the criminalization of homelessness. Currently Nicole focuses on grant writing, funder relationships, donor stewardship, development, marketing and event planning for the Oregon Lions Sight & Hearing Foundation, a statewide nonprofit based in Portland that offers access to vision and hearing healthcare. One of her grant highlights? Capital funding from the Lions Clubs International Foundation to build & furnish an optical finishing lab that edges high quality, low cost new eyeglasses to Oregonians who qualify. Women trained in paraoptometrics while formerly incarcerated at the Coffee Creek Correctional Facility manage the lab and its for profit optical shop, Eye Promise. Resources
Contact Nicole | |||
| 06 Sep 2024 | Bridging the Trust Gap with Kenyon Farrow of AVAC | 00:42:47 | |
In a world where public distrust of health information is at an all-time high, how can nonprofits effectively communicate critical health messages? Spencer Brooks sits down with Kenyon Farrow from AVAC to explore the deep roots of medical mistrust, the critical role of strategic communication in public health, and the importance of community-based messaging. This episode is a must-listen for nonprofit health leaders grappling with the challenge of building trust in their communications. About the guest Kenyon Farrow (he/him) is the Director of Communications where he leads AVAC’s communications team as well as our narrative change and strategic communications efforts to help influence key stakeholders, policymakers and the media to expand access to HIV prevention, supporting R&D and programs and advancing global health equity. Kenyon previously served as the Managing Director of Advocacy and Organizing with PrEP4All, where he helped lead a policy coalition on a National PrEP program and led a campaign to make insurance companies accountable to pay for PrEP services. Previously Kenyon served as senior editor of TheBody.com & TheBodyPro.com and US & Global Health Policy Director with Treatment Action Group (TAG). Resources
Contact Kenyon
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| 08 Sep 2023 | Empowering Change: Digital Advocacy Strategies in Health Nonprofits | 00:31:40 | |
Join us in this illuminating episode of the Health Nonprofit Digital Marketing podcast as we explore the dynamic world of digital advocacy within the health sector. In a candid discussion with our host Spencer Brooks and guests Callie Riley & Megan Kovacs of Compassion & Choices, we delve deep into the impactful campaign that safeguarded medical aid and dying in Montana. Discover how strategic digital communications, data-driven targeting, and compelling narratives converged to create a powerful movement that secured essential rights. We’ll outline the importance of third-party validators, the art of message testing, and the pivotal role of segmentation in driving successful advocacy efforts. Join us for a comprehensive exploration of how nonprofits can harness the digital realm to amplify their advocacy initiatives and foster meaningful change. About the guests Callie Riley is the NW Regional Advocacy Manager for Compassion & Choices, and coordinates legislative advocacy and community education work in 9 states in the Pacific NW. She is a longtime community & union organizer in Oregon and Washington, and has worked on issues related to housing affordability, gentrification & displacement, public transit, health equity, land use, and police abolition. She also specializes in preventing burnout among organizers and building resilient organizations. Outside of work, she spends her time organizing mutual aid and community care projects for other queer and trans people, reading saccharine romance novels, listening to black metal and hyperpop, and doting on her adorable cat, Iz. She is based in Brooklyn, NY. Megan Kovacs is the Digital Advocacy Manager (West) for Compassion & Choices, she leads all digital communications strategy for the Western United States, manages integrated communications plans for state-specific advocacy efforts, overarching regional plans and advertising budget and directs all digital advertising for acquisition, education and awareness. Megan has spent over 15 years working in local, regional, and national non-profits and on political and electoral campaigns to promote social, racial, and economic justice, sexual and reproductive health, bodily autonomy, and gender equity. She is the recipient of the 2015 Judge Stephen B. Herrell Award for Outstanding Collaborative Efforts to End Family Violence. She formerly served on the Board of Directors for Bitch Media, and currently works to provide abortion access in the Pacific Northwest as a board member for the Northwest Abortion Access Fund (nwaafund.org) and co-chair of the Oregon Reproductive Health Equity Fund. Contact Callie & Megan
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| 19 May 2022 | S2E3 - Seven Tips for Writing Helpful Content for Patients | 00:12:00 | |
Most website visitors are time-strapped and inundated with information when researching health information, making it hard to determine which sources to pay attention to. It can be tough for them to find a trustworthy source when it comes to their health. With all of the conflicting information out there, how can they know which site to believe? In this episode, Spencer outlines seven tips for writing helpful content for patients. These tips will help you earn a visitor's trust and encourage them to stick around your site and explore. Resources:
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| 14 Oct 2021 | S1E15 - Building Your Own Tech Platform with Greg Harrell-Edge of CoachArt | 00:27:56 | |
It used to take CoachArt's staff seven hours to match a volunteer with a child seeking arts and athletics lessons. Now, it takes them less than seven minutes. How did they do it? In this episode, Greg Harrell-Edge of CoachArt comes on the show to discuss how he built a customized tech platform to match volunteers with kids. We discuss the creation of CoachArt Connect, how CoachArt quickly pivoted to virtual lessons during Covid, and how that unexpected digital pivot is helping them scale nationally. Resources:
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| 11 Nov 2021 | S1E17 - Bringing Generations Together with Nita Wilkinson of Green Hills Community | 00:24:40 | |
Every once in a while, you hear a story that makes you smile from ear to ear. In this episode, Nita Wilkinson of Green Hills Community shares a heartwarming story of a program connecting seniors with teens who volunteer to teach them technology. We discuss the value of tech skills for elders, the unexpected results of bringing teens and seniors together, and how aging folks can add value to those around them. Resources: Get in touch: | |||
| 13 May 2021 | S1E5 - Multilingual Health Resources with Lynette Fludd of the Hormone Health Network | 00:23:47 | |
What does it take to make your health resources multilingual? Lynette Fludd of the Hormone Health Network comes on the show to talk about evaluating the need for providing health resources in multiple languages, whether you should use automated or professional translation services, and the importance of getting translation right when communicating health information.
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| 25 Nov 2021 | S1E18 - Stories of Chronic Illness with Kimberly Warner of Unfixed Media Productions | 00:30:17 | |
We all love stories of a miracle cure, but for people with chronic, incurable conditions, there is no model for what it looks like to live a meaningful, "unfixed" life. In this episode, Kimberly Warner of Unfixed Media Productions shares how she uses film to enable people with chronic illnesses to share their stories. We discuss her personal journey with chronic illness, how sharing stories can bring healing, and her new docuseries Life Rebalanced Chronicles produced in collaboration with the Vestibular Disorders Association. Resources: Get in touch:
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| 04 Oct 2024 | Maximizing Your Nonprofit’s Impact on a Tight Budget with Marco Winkler of HealthHIV | 00:43:19 | |
In this episode of Health Nonprofit Digital Marketing, we sit down with Marco Winkler, Communications Director at HealthHIV, who shares his journey transitioning from a corporate background to the nonprofit sector. With over 15 years in healthcare communications, Marco brings a fresh perspective on navigating the unique challenges faced by nonprofit marketing teams. We discuss the complexities of managing digital assets, the importance of prioritizing high-impact tasks, and how to maintain focus amidst the noise. Tune in to hear actionable insights on how to leverage your limited resources for maximum impact, and why sometimes, choosing your battles wisely is the key to success. About the guest With over 15 years of his career engaged in life sciences and biopharmaceuticals, Marco is an established thought leader in transformative healthcare. Marco’s background spans product launches, brand strategy, corporate communications and media relations. Most recently, he transitioned over to the nonprofit space when he started working for HealthHIV. Marco’s work is impactful and forward-thinking. Beyond the workplace, Marco is an avid fan of Wagner operas and European history, has traveled from Denver to Dar es Salaam, can be recognized in the background of several television shows and loves his mini bernedoodle Apollo. Resources
Contact Marco
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| 17 Nov 2023 | Navigating Collaborative Success: Marketing and Communications for Nonprofit Partnerships | 00:31:45 | |
In this episode of Health Nonprofit Digital Marketing, we are joined by Eugene Patron from the Fund for Public Health in New York City. Together, we delve into the world of nonprofit partnerships and the intricacies of marketing and communications within these collaborations. Join us as Eugene shares his wealth of experience and insights, guiding us through the strategies, challenges, and advantages of working with funders, peer organizations, and government entities to amplify your nonprofit's mission. Discover how to develop cohesive messaging, establish shared timelines, and harness the power of collaborative marketing to reach broader audiences and drive meaningful change. Plus, we'll discuss the potential pitfalls and benefits of partnership MarCom, and why thoughtful planning is the key to maximizing shared benefits. Don't miss this insightful discussion with Eugene Patron on building successful nonprofit partnerships through effective marketing and communications. About the guest Eugene Patron is Director of Marketing and Communications at the Fund for Public Health NYC, a public-private partnership that supports the work of the NYC Department of Health and Mental Hygiene. His communications and marketing experience includes NYC and national nonprofits, as well as work as a journalist, web producer, and editor. He has an MS in Urban Affairs and an advanced certificate in Leading Change in Healthcare Systems. Resources Contact Eugene
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| 19 Apr 2024 | Unleashing the Power of Gratitude Using Handwritten Thank You Notes with David Wachs of Handwrytten | 00:29:26 | |
In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surrounding automation and AI in crafting heartfelt thank you notes. Join us as we explore the genuine value of handwritten messages in an increasingly digital world and learn how nonprofits can stand out by expressing appreciation in a unique way. About the guest A serial entrepreneur, David Wach's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, such as Salesforce, the web site, apps, or through custom integration. Used by major meal boxes, eCommerce giants, nonprofits and professionals, Handwrytten is changing the way brands and people connect. Prior to starting Handwrytten, David founded Cellit, a leading mobile marketing agency. Cellit was sold to HelloWorld in 2012. Resources
Contact David | |||
| 05 May 2022 | S2E2 - Four SEO Strategies to Boost Patient Resource Traffic | 00:15:35 | |
You're a nonprofit in the health space and you want to generate awareness for your organization. However, you don't know where to start or what strategies will work best for your organization. In this episode, Spencer outlines four SEO strategies that nonprofits in the health space use to boost their search traffic. These strategies are not only effective but they can be easily implemented by any nonprofit with limited resources and time. Resources:
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| 01 Nov 2024 | Empowering Nonprofit Teams: How to Recognize and Nurture Talent with Jennifer Collins of Nexus Family Recovery Center | 00:42:12 | |
Creating a thriving nonprofit requires leaders who know how to recognize and nurture the unique strengths of their team. Host Spencer Brooks talks with Jennifer Collins from Nexus Family Recovery Center about practical ways to empower team members, even with limited resources and time, and why this is important for nonprofit success. This episode is perfect for nonprofit leaders looking to boost morale, build team unity, and increase organizational impact. About the guest Jennifer brings 30 years of nonprofit and retail management experience to the table, focusing on strategy, implementation, and team leadership. Her love of nonprofit work was sparked at Whole Foods Market where she collaborated with nonprofits like the Dallas Museum of Art, the International Rescue Committee, and Whole Kids Foundation. As the Senior Marketing and Communications Manager at the Dallas nonprofit Resource Center, she supported the LGBTQIA+ community for six years. Currently, she serves as the Director of Marketing at Nexus Family Recovery Center, helping women in recovery and their children. Resources
Contact Jennifer | |||
| 08 Mar 2024 | Driving Change: Howard Pearl of CARS on Transformative Partnerships and Nonprofit Innovations | 00:39:00 | |
In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses the benefits of vehicle and real estate donation programs for nonprofits and the types of nonprofits that can benefit from them. Additionally, Howard introduces the On The Go program, which provides transportation services for seniors and individuals with disabilities. Finally, he offers advice on navigating board relationships and securing funding for strategic initiatives. Discover how Howard's leadership has transformed CARS, helping them raise over $60 million a year for nonprofits and working with over 8,000 charities. About the guest Howard Pearl is the Chief Executive Officer of Charitable Adult Rides & Services (CARS). He is an accomplished business leader with over 35 years of c-suite experience and is a graduate of Harvard Business School. He has provided services to organizations, including Johnson & Johnson, the Ford Motor Company, and Revlon. Since joining CARS in 2015, Howard has transformed the company culture around gratitude and has led a 500% increase in top-line revenue. Additionally, Howard is leading the charge to expand CARS’ On the Go transportation program nationally to support older adults across the country through transportation solutions and meal delivery services. Resources
Contact George
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| 27 May 2021 | S1E6 - Viral Campaigns & The Ice Bucket Challenge with Morgan Roth of The ALS Association | 00:28:26 | |
The ALS Ice Bucket Challenge is the gold standard of viral marketing and fundraising campaigns. So who better to bring on the podcast than Morgan Roth of The ALS Association? In this episode, Morgan shares how the Ice Bucket Challenge began, why it was so successful, the pros and cons of viral marketing campaigns, and her advice for other organizations seeking to emulate the same success. | |||
| 30 Sep 2021 | S1E14 - Forging Nonprofit Partnerships with Kyle J Rose | 00:31:58 | |
"We are far more united and have far more in common with each other than things that divide us." — British MP Jo Cox Accomplishing something truly great by yourself is a hard road. It's why many nonprofits develop partnerships with other organizations that have similar missions. But doing so is not always straightforward. In this episode, Kyle J Rose—a Vice President at the International Diabetes Federation, Head of Strategy at DiabetesWise, and an Advisor at DiabetesMine—comes on the show to share his extensive experience developing partnerships. We discuss his journey that started in engineering, his advice for staying unbiased in partnerships, and how to navigate international relationships.
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| 01 Jul 2021 | S1E8 - Writing Better Healthcare Content with Betsey O'Brien of Desire Path Marketing | 00:32:04 | |
Is your healthcare content connecting with your audience? In this episode, Betsey O'Brien of Desire Path Marketing comes on the show to discuss mistakes nonprofits make with their website content, signs your content is falling short (and what to do about it), and how to prioritize content improvements on your site. Betsey works with strategic planners, web developers, video producers and others to advance the communications goals of leading health care nonprofits. She has written for many c-level leaders, creating everything from op-ed pieces to keynote speeches to weekly blog posts.
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| 03 Mar 2022 | S1E24 - Three Reasons Your Site is Confusing | 00:28:58 | |
Many nonprofits face the challenge of improving their confusing website. In this solo episode, Spencer outlines three (and a half) reasons your website has a poor user experience and specific steps you can take to improve it. Resources:
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| 12 Jan 2024 | Equity-Centered Ethical Storytelling with Beth Eisen of Playworks | 00:31:26 | |
In this episode of Health Nonprofit Digital Marketing, we round out our third episode in a series of conversations around ethical storytelling and its profound impact on digital marketing for health-related nonprofits. Our guest, Beth Eisen of Playworks, a passionate advocate for storytelling with an equity lens, shares insights into how compelling narratives can change hearts, minds, and behaviors. Join us as we explore the power of authentic storytelling and how it can be leveraged to support health causes without exploiting individuals or communities. We'll discuss the intersection of development and marketing, the complexities of celebrity relationships with nonprofits, and the importance of building a strong team. About the guest Beth Eisen is a seasoned marketing and communications professional who has successfully raised awareness, engagement, and revenue for many organizations. She is currently the Head of Marketing and Communications at Playworks. Beth has over a decade of nonprofit experience and has also worked at a PR agency, for foreign governments and in the technology sector; she graduated Magna Cume Laude from Rutgers University. She’s passionate about equity, sports, traveling, and animals. If you find her on a Playworks playground, she’ll usually be playing kickball, foursquare, or soccer. Resources
Contact Beth
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| 03 May 2024 | Revamping Nonprofit Health Websites with Kyle Taylor | 00:37:19 | |
In this episode of Health Nonprofit Digital Marketing, we dive into the intricacies of redesigning nonprofit health websites with Kyle Taylor of NASTAD, a nonprofit that represents public health officials who administer HIV and hepatitis programs in the U.S. Join Spencer Brooks and Kyle as they discuss the challenges and opportunities in reorganizing content, improving accessibility, and aligning websites with an organization's evolving vision. Discover the importance of involving all stakeholders and planning for long-term growth in your digital marketing endeavors. About the guest Kyle Taylor is the director of communications for NASTAD, a nonprofit association that works to end the HIV/AIDS and hepatitis epidemics in the United States. He leads NASTAD’s five-person communications team and directs all of the organization’s internal and external communications, including its website, social media, newsletters, and media outreach. Kyle has more than a decade of experience working in communications for public health focused nonprofits and has led the development of two websites for national nonprofits. Resources
Contact Kyle | |||
| 17 Feb 2022 | S1E23 - Ditching Social Media with Jed Johnson of Wide Awake International | 00:35:59 | |
Have you ever wondered what nonprofit marketing would be like without social media? In this episode, Jed Johnson of Wide Awake International shares why they made the decision to remove themselves entirely from social media. We discuss how social media conflicted with their values of dignity and love, how they generate awareness without social media, and what it cost them to make the decision. Resources:
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| 18 Mar 2021 | S1E1 - Refining Your Brand Voice with Carli Feinstein of Craft & Commerce | 00:22:28 | |
As a complement to the patient-provider relationship, health nonprofits have the opportunity to adopt a unique tone of voice. Carli Feinstein of Craft & Commerce comes on the show to talk about her experience refining brand voice at Bright Pink and how she uses it in her work at Craft & Commerce.
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| 15 Apr 2021 | S1E3 - Agile Marketing with Lesli Proffitt Nordström of the National Organization for Rare Disorders (NORD) | 00:31:08 | |
In today’s rapidly-changing marketing landscape, agile methodologies are increasingly being adopted by marketing teams. In this episode, Lesli Proffitt Nordström of the National Organization for Rare Disorders (NORD) discusses how she uses agile marketing to boost the productivity of her team by over 200%. | |||
| 06 Jan 2022 | S1E20 - Digital Storytelling with Julia Campbell of J Campbell Social Marketing | 00:31:24 | |
In this episode, Julia Campbell shares her advice on nonprofit storytelling in our digital age. We discuss why storytelling has become so popular, the building blocks of a captivating story, and ways to tell stories ethically and effectively on digital channels. Resources: Get in touch:
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| 12 Aug 2021 | S1E11 - What Every Newly Diagnosed Visitor Wants From Your Website | 00:23:24 | |
When someone is newly diagnosed, your organization has a prime opportunity to secure their attention and engage them with your resources. However, many nonprofit websites fail to effectively address the needs of newly diagnosed patients. In this solo episode, Spencer unpacks what newly diagnosed people want from your website and how you can adapt your website to meet their unique needs.
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| 09 Jun 2022 | S2E4 - How to Organize Your Website Resources | 00:12:43 | |
Nonprofit professionals have a lot of responsibilities. One of those is organizing the resources on their website. However, this is usually not their top priority. A poorly organized site can lead to visitor confusion, frustration, and abandonment. If you want to educate, engage, and turn your visitors into donors, this isn’t what you’re looking for. In this episode, Spencer shows you how to reorganize your site to encourage patients to browse other pages. Resources: | |||
| 05 Apr 2024 | Strategic Communication with Taya Jarman of The Institute for Public Health Innovation | 00:38:06 | |
In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communication channels to reach and engage diverse audiences. Through her insights, listeners will learn about the challenges and opportunities in crafting messages that resonate, the critical role of strategic planning in nonprofit communications, and how to ensure their efforts align with their organization's mission and goals. About the guest Taya M. Jarman, MS, APR is an award-winning and accomplished Communications Director at the Institute for Public Health Innovation (IPHI). At IPHI, she has refreshed the organization’s brand to include a robust DE&I and ADA-compliant website, social media ecosystem, and marketing materials to improve health and wellness in the District of Columbia, Maryland, and Virginia region. Before IPHI, she served in the state government for 16 years as the Population Health Communications Director for the Virginia Department of Health (VDH). Throughout her career, Taya has won over a dozen local and national awards. She was recognized twice as Top 40 under 40 in Richmond’s Style Weekly and nationally in PRWeek. She graduated from Virginia Commonwealth University with a Master of Science in strategic public relations and studied abroad in China (Beijing and Shanghai). She also holds a Bachelor of Arts degree in communication and leadership from Christopher Newport University (CNU) and a graduate certification in general management public relations from the University of Maryland Global Campus. When she’s not working, she enjoys traveling and spending time with her husband, two sons Tripp and Tyler, and a pandemic puppy – Uno the Schnoodle. Resources
Contact Taya
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| 02 Sep 2021 | S1E12 - Website Messaging with Pam Lowney of Fistula Foundation | 00:29:18 | |
Writing website messaging that captures the attention of visitors doesn't happen automatically. In this episode, Pam Lowney of Fistula Foundation comes on the show to discuss what nonprofits get wrong about their messaging, the difference between head and heart messaging, and the messaging framework she used during their web redesign.
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| 01 Dec 2023 | Ethical Storytelling in Nonprofit Marketing with Anna Santos of ReSurge International | 00:34:14 | |
Join us on this Health Nonprofit Digital Marketing episode as we explore the fascinating world of ethical storytelling in nonprofit communications. Our guest, Anna Santos, shares her experiences and insights gained from working in the field of ethical storytelling at ReSurge International, a nonprofit that trains, funds, and scales reconstructive surgical teams in low-income countries. Learn how to navigate the delicate balance between compelling storytelling, ethical considerations, and achieving marketing goals. Whether you're a seasoned nonprofit professional or just starting out, this episode offers valuable takeaways for anyone looking to make a meaningful impact through storytelling. About the guest Anna Santos is currently the Chief Marketing Officer at ReSurge International, a global surgery non-profit based in the San Francisco Bay Area. She is responsible for all of ReSurge’s marketing, branding, communications, and content strategy, and recently took the organization through a brand refresh and website redesign. Anna is passionate about helping social change organizations build cohesive brands, raise awareness, and engage communities into action through ethical authentic and inclusive storytelling. Anna has a Master of Public Administration in International Development Policy and Practice from the Middlebury Institute of International Studies at Monterey with a specialization in Intercultural Digital Storytelling for social change. She is also passionate about documentary photography and film. Anna is originally from Albuquerque, New Mexico and has lived and worked throughout Southeast Asia, Latin America, and Europe. She has over ten years of experience in the social-change space. Resources
Contact Anna
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| 15 Dec 2023 | Ethical Storytelling with MaryBeth Meyer of Pinky Swear Foundation | 00:30:21 | |
In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff. This episode delves deep into the ethical aspects of storytelling in nonprofits, focusing on how organizations can authentically share their impact without exploiting the families they serve. MaryBeth provides valuable insights into the importance of matching marketing demographics with program demographics and the power of permission-based storytelling in fundraising efforts. About the guest MaryBeth Meyer serves as the Director of Marketing at Pinky Swear Foundation, a non-profit that offers financial and emotional support to children with cancer and their families. Before joining Pinky Swear Foundation, MaryBeth held positions at UnityPoint Health – Des Moines and Walnut Creek Church. She also served on the Board of Directors of the Windsor Heights Chamber of Commerce. MaryBeth's most significant roles include being a partner to her husband, Chris, and a mother to Addison, Owen, and James. Contact MaryBeth
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| 03 Feb 2022 | S1E22 - Managing Chronic Illness for Young Adults with Dominique Viel of InvisiYouth Charity | 00:33:21 | |
In this episode, Dominique Viel of InvisiYouth Charity discusses the unique struggles of young adults with chronic illnesses. We discuss her personal story as the founder of InvisiYouth Charity, what being "medically adult-ish™" means, and how she reaches and engages the young adult demographic. Get in touch: | |||
| 27 Jan 2022 | S1E21 - Running a One-Person Marketing Department with Melissa McGurgan of Cummings Graduate Institute for Behavioral Health Studies | 00:33:41 | |
Are you a one-person marketing department at your nonprofit? In this episode, Melissa McGurgan shares her tips on being the only marketer in your organization. We discuss how she handled marketing when her school was unaccredited, how a "sprint mindset" helps her get more done, and operating with limited human and financial resources. Resources:
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| 16 Sep 2021 | S1E13 - Awareness PR Campaigns with Jennifer Weaver of the Cholangiocarcinoma Foundation | 00:36:34 | |
Awareness campaigns are a lot of work and we all want to make the absolute most of them. So how do you get more PR and earned media opportunities to boost your reach? Jennifer Weaver of the Cholangiocarcinoma Foundation is a print and TV veteran and we dive into this exact question on the show. Jennifer breaks down the successes of their recent Journey of Hope campaign, how to get more press coverage, and her favorite PR tips and tricks as an industry insider. | |||
| 09 Dec 2021 | S1E19 - Digital Maturity Models | 00:34:07 | |
Digital maturity is a measure of how well an organization is able to create value through digital channels and react to disruptive technologies and events. For example, how badly COVID disrupted your nonprofit is one indicator of digital maturity. In this solo episode, Spencer discusses the various digital maturity models available today and outlines a digital marketing maturity framework for nonprofits. Resources: | |||
| 23 Feb 2024 | Strategic Onboarding with Nicole Jones of Anti Cancer Lifestyle Program | 00:35:16 | |
In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mode. Discover how crafting a solid plan can set the stage for nonprofit success and efficient resource management in the healthcare space. About the guest Nicole Jones is a seasoned marketing expert and storyteller who brings over 15 years of experience in driving impactful campaigns for nonprofits like the Anticancer Lifestyle Program and TechSoup. As the former Director of Marketing at Kintone, she led diverse initiatives from content strategy to branding and social impact. A UC Berkeley Journalism grad, Nicole blends her journalistic insights with a strategic approach, excelling in creating narratives that inspire action. Resources
Contact Nicole
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| 03 Nov 2023 | Visualizing Complexity: Communicating Health Data for All | 00:35:02 | |
In this episode of Health Nonprofit Digital Marketing, we dive into the art of presenting complex health-related information in a way that is understandable to a diverse audience. Join host Spencer Brooks as he sits down with Bradley Girard, Director of Brand and Creative at Rippel, a nonprofit organization dedicated to improving health and well-being in communities. Bradley shares his unique journey from the world of graphic design to the heart of health nonprofit communications. Together, they explore the challenges of distilling complex health data into digestible formats, the power of visual storytelling, and the strategies for effectively conveying crucial information to diverse audiences. Tune in to gain insights into the intersection of data, design, and impactful communication in the health nonprofit sector. About the guest Bradley directs the Branding & Creative Team, leading a team on the creative design and production of all Rippel branding vehicles. He makes complex concepts easier for all to understand and unifies messaging around Rippel’s shared vision and its initiatives. Brad has provided Rippel with branding and visual design support for years as principal of his own award-winning boutique agency. In his 28 years as a professional designer, photographer, and marketer, Brad has worked with a variety of large brands—including Kaiser Permanente, Toshiba, Verio Healthcare, and the San Francisco 49ers—and received multiple international awards for design, print, and marketing. Bradley serves on portfolio review boards for AIGA, Cal State Fullerton, and Chapman University, mentoring students as they ready themselves for professional careers. Most weekends, Brad can be found cheering on his daughter’s club court and beach volleyball teams. On his off-time, he and his family love to relax on the Hawaiian island of Kauai. Resources
Contact Brad
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| 21 Apr 2022 | S2E1 - Five Steps to a Better Patient User Experience | 00:09:27 | |
A lot of nonprofits in the health space provide online resources for patients, but it can be tough to figure out how to make your website more user-friendly. In this episode, Spencer outlines the overall strategy to create a better patient user experience. He examines the problem from the perspective of a new website visitor and the 5-step journey they might take from awareness to engagement with your organization. Resources:
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| 28 Jul 2023 | Engaging, Converting, and Measuring Your Website User Experience | 00:11:11 | |
In this episode of Health Nonprofit Digital Marketing, Spencer returns after a year-long hiatus to provide a wrap-up of season 2 and announce plans for future seasons of the podcast. This episode is all about engaging, converting, and measuring user experience on your website. Spencer emphasizes the goal of turning casual website visitors into engaged supporters and highlights the importance of guiding patients through the stages of awareness, interest, and action. To achieve this, your website should provide a seamless user experience, keeping visitors engaged and encouraging exploration. The episode covers how to engage visitors emotionally through storytelling and community involvement. Once users are engaged, their contact information can be used to nurture them as potential supporters. Measuring and optimizing the website's performance is crucial, and Spencer outlines key metrics to track, such as search traffic, time on site, bounce rate, and conversion rate. He outlines the need for continuous improvement and the importance of incorporating measurement as a habit and behavior. | |||
| 28 Jun 2024 | A Digital Transformation Toolkit with Karen Graham | 00:45:28 | |
In this episode of Health Nonprofit Digital Marketing, speaker, trainer, and consultant Karen Graham joins us to share the fundamentals of technology planning and making the case for technology investments. We discuss how to assess your current level of technology maturity and determine what to focus on. We also discuss writing a strategic technology plan, identifying learning needs, building staff technology skills, and pitching technology improvements to your boss, board, and funders. Karen also shares the importance of evaluating ROI for current and potential technologies If you are seeking to use technology in ways that unlock possibilities you’ve never had before, or that lead to big changes in the way you do your work or the impact you make, you don’t want to miss this episode. About the guest Karen Graham is a speaker, trainer, writer, and consultant with expertise in technology leadership and innovation, nonprofit software, and digital strategy. Her consulting work includes strategic technology roadmaps, development of knowledge resources, and leadership coaching. Karen was the Executive Director of the national nonprofit Idealware, and has held leadership roles in capacity building, arts, and human service organizations as well as a software startup. She holds an MBA in Nonprofit Management from the University of St. Thomas. Resources
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| 18 Oct 2024 | Standing Out: Communicating Your Nonprofit’s Unique Impact with Shilpa Alva of Surge for Water | 00:44:49 | |
In a crowded nonprofit landscape, clearly conveying what sets your organization apart is crucial for building connections and support. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks speaks with Shilpa Alva, the founder of Surge for Water, about strategies for communicating unique organizational qualities, such as a women-led approach and specialized programs, in ways that resonate with donors and partners. This episode is packed with insights for nonprofit leaders who want to amplify their message and highlight their impact effectively. About the guest Shilpa Alva is the founder and Executive Director of Surge for Water, a nonprofit organization dedicated to addressing the cycle of poverty through access to safe water and sanitation solutions. Since its founding 15 years ago, Surge has impacted hundreds of thousands of people in 12 countries. Shilpa's journey didn’t start in the International Nonprofit world. After graduating from Johns Hopkins University with a Chemical Engineering degree, she joined the corporate world and earned her MBA from the Carlson School at the University of Minnesota. After a successful corporate career in Supply Chain Management, she made the bold choice to follow her purpose and live fully in alignment with it. She went from running the organization on nights and weekends to going all the way in! Resources
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| 22 Sep 2023 | Navigating the Intersection of Development and Communications | 00:36:06 | |
Join us for an insightful conversation with Jean McGowan, a dedicated professional in the nonprofit sector, as she shares her expertise on the challenges and strategies involved in managing the delicate balance between development and communications. Jean's experience offers valuable insights into how nonprofits can effectively communicate their mission while maintaining a strong donor experience. About the guest Jean is a highly experienced and driven Director of Development with 15 plus years of demonstrated success in leading and managing fundraising teams in the nonprofit sector. As the Development Director at Lines for Life, she is responsible for creating and implementing strategic development and communication plan, leading a data-centric philanthropy team, strengthening grants and contracts, and building successful annual campaigns. Resources
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| 09 Aug 2024 | Building Trust and Authority in Healthcare Content with Betsey O’Brien | 00:45:37 | |
Establishing trust and authority is a prerequisite for any nonprofit organization to improve the health of its community through digital communication and education. In this episode, Spencer Brooks and Betsey O'Brien explore the strategies and challenges of crafting reliable, empathetic healthcare content. If you are a nonprofit communicator aiming to enhance your digital presence and build lasting trust with your audience, this episode is for you. About the guest Betsey O’Brien is an independent writer, editor and speaker focused on the complexities of human health. Her writing and editing practice covers the full spectrum of health, with special emphasis on mental well-being. She has worked with some of the country’s best-known mental health organizations, including the National Alliance on Mental Illness, the Depression and Bipolar Support Alliance and Inseparable, along with individual experts in brain health, eating disorders and trauma-informed care. Resources
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| 29 Nov 2024 | Listening First: Creating Digital Health Resources for Indigenous Communities with NPAIHB | 00:42:51 | |
Health organizations can struggle to bridge the gap between intention and impact when creating resources for diverse communities. In this episode, host Spencer Brooks interviews Alicia Edwards, Jerico Cummings, and Jane Manthei from the Northwest Portland Area Indian Health Board (NPAIHB) about their approach to developing digital resources that respond directly to community needs. This conversation is perfect for nonprofit leaders and digital marketers looking to build trust, ensure cultural relevance, and make a meaningful difference through inclusive digital strategies. About the guests Alicia Edwards, MPH, CHES (she/her), is the Syndemics Communications Manager at the Northwest Portland Area Indian Health Board. She is dedicated to creating culturally relevant health materials for American Indians and Alaskan Natives, honoring her Okanogan Band of the Colville Tribe heritage and upbringing in Okanogan County, WA. Jerico Cummings (they/them) is a member of the Cheyenne River Sioux Tribe and serves as the 2SLGBTQ+ Training & Community Engagement Specialist for the Paths (Re)Membered Project at the Northwest Portland Area Indian Health Board. Personally and professionally, they feel called to spaces where they can exist and support community at the points where indigeneity, sexual orientation, and gender identity all intersect. Jane Manthei is the Text Messaging Communications Specialist at the Northwest Portland Area Indian Health Board. She focuses on projects within adolescent health and suicide prevention. Her work explores different forms of storytelling across multiple media formats and promoting cultural protective factors for Native youth. Resources
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| 14 Jun 2024 | Navigating Digital Change: Insights from Kelly Stover of Ride Connection | 00:38:18 | |
In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares her unique journey of overseeing marketing for the organization and taking the lead in a much-needed website redesign. We explore the signs that prompted the website revamp, internal alignment, and the critical role of storytelling in nonprofit digital marketing. Join us for an insightful conversation on bridging the gap between development and marketing to create a digital presence that effectively communicates the mission and impact of a health-focused nonprofit. About the guest Kelly Stover is the Development Director at Ride Connection, a non-profit organization providing free, accessible transportation options to older adults and people with disabilities in the Portland, Oregon area. Before joining Ride Connection, Kelly worked as the Senior Event and Sponsorship Coordinator for a local health system, Legacy Health, raising funds for six foundations over ten years. Kelly’s work in the nonprofit space began as an event assistant with the storied Portland Rose Festival Foundation in 2005 and has never looked back. Kelly is a graduate of Portland State University, with an Arts & Letters degree with a focus on Communications. While not a marketing professional per se, Kelly’s experience has led to her work in the marketing aspect of nonprofit work, and has been taking on and overseeing more and more marketing projects the last several years. Kelly lives in Vancouver, Washington with her husband, Charles, daughters, Sophie and Amelia, and lab, Autzen. Resources
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| 29 Dec 2023 | Equity and Accessibility with Valaree Machen of Uplifting Athletes | 00:31:10 | |
In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Valaree Machen, a seasoned nonprofit professional passionate about digital marketing and accessibility. They delve into the importance of equity and accessibility in the digital realm and how these principles can benefit nonprofit organizations, especially those focused on health-related issues. Valaree shares her insights on integrating accessibility into various channels, the difference between compliance and usability, and the practical steps her organization, Uplifting Athletes, has taken to ensure everyone can access their communications. About the guest Valaree grew up in the real-life town that inspired the television show Gilmore Girls, but has traveled extensively across the United States throughout her life. Valaree earned a Professional Writing degree from Western Connecticut State University and began working for three chapters of The Y upon graduation. From there, her passion for non-for-profit work led her to the Society of Plastics Engineers and the National Organization for Rare Disorders before landing at Uplifting Athletes. Valaree graduated from West Virginia University in 2023 with a Master of Science degree in Data Marketing. Valaree’s personal philosophy is that for-purpose work should be done with purpose and specializes in strategic, data-driven marketing. Resources
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| 11 Aug 2023 | Exploring Online Communities in Health: Insights from the Colorectal Cancer Alliance | 00:37:04 | |
You know the importance of online communities for patients on their healthcare journey. But how do you create a thriving community in the digital space? In this episode, Spencer Brooks and Amy Ganderson delve into the topic of online communities in the health space, with a focus on the work done by the Colorectal Cancer Alliance. Amy shares her insights on the different types of online communities they have developed and the importance of tailoring them to the needs of the community. The discussion also covers the critical role of providing trusted information and resources, as well as guidelines and transparency in community moderation. Join in to learn more about how online communities can support patients on their healthcare journey. About the guest Amy Ganderson is the Senior Director of Digital Strategy at the Colorectal Cancer Alliance. She is a professional marketing leader experienced in various digital marketing channels and functions. Amy has specialized in non-profit digital marketing and strategy for over 13 years, driving awareness and action for important causes. Prior to joining the Colorectal Cancer Alliance, she served in digital leadership roles at March of Dimes, United Way Worldwide, and The Nature Conservancy. Amy received her MBA from George Washington University and a B.S. from Cornell University. Amy currently resides with her husband and twins in Arlington, Virginia. Resources Contact Amy
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| 23 Aug 2024 | Engaging Younger Donors with Melissa Watkins of Pacific Autism Center for Education | 00:42:52 | |
Nonprofit organizations are constantly seeking ways to engage younger generations in their causes. Melissa Watkins from the Pacific Autism Center for Education joins this episode to unpack strategies to attract and retain Gen Z and millennial donors through innovative digital marketing and communication techniques. This episode is essential for nonprofit leaders and marketing professionals looking to secure the future of their organizations by tapping into the digital fluency and civic-mindedness of younger donors. About the guest Melissa Watkins has over ten years of experience in marketing and over five years of experience in nonprofit development and leadership. She currently heads the marketing and development department at the Pacific Autism Center for Education, a nonprofit organization based in Santa Clara, CA, that provides a range of vital services for autistic children and adults. As a dual marketing and development leader, Melissa brings her expertise to drive impactful initiatives at PACE. Melissa holds a degree in Sociology from the University of California, Davis and is currently working toward her Certified Fund Raising Executive (CFRE) certification. She enjoys serving on the Board of Directors for two Bay Area-based nonprofits, running half marathons, and chasing after her 18-month-old twin daughters. Resources
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| 29 Apr 2021 | S1E4 - TikTok Marketing with Sara Goldberg & Michelle Sagan of the National Down Syndrome Society | 00:27:13 | |
Should your organization use TikTok as a marketing channel? As one of the biggest nonprofits on TikTok right now, Sara Goldberg & Michelle Sagan of the National Down Syndrome Society discuss why they've been so successful, how they leverage the work of their policy team, and the unexpected fundraising opportunities they discovered on TikTok. | |||
| 20 Sep 2024 | Are Millennials Reshaping Your Nonprofit’s Workplace Culture? Featuring Kate Mayne of OLSHF | 00:41:53 | |
In this episode of Health Nonprofit Digital Marketing, Spencer Brooks talks with Kate Mayne from OLSHF about the unique perspectives that millennial workers bring to the nonprofit sector. Kate shares her journey from the corporate world to finding fulfillment in nonprofit work, the importance of work-life balance, and the evolving expectations around workplace culture across generations. Listen in to learn how understanding these dynamics can help foster a more inclusive and effective workplace for all ages. About the guest Kate Mayne is the Marketing & Events Manager at the Oregon Lions Sight & Hearing Foundation. A dynamic and results-driven professional with a diverse skill set and a passion for making things happen, she is fluent in English, speaks business-level Spanish, and has intermediate skills in Korean. Known for her efficiency and enthusiasm, she excels in coordinating and managing projects of all sizes. Her expertise lies in planning and executing digital marketing strategies, social media management, and public speaking, ensuring successful outcomes in every endeavor she undertakes. Resources
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| 09 Feb 2024 | Navigating the Nonprofit Landscape with AI - George Weiner of Whole Whale | 00:44:19 | |
In this Health Nonprofit Digital Marketing episode, we discuss the much-talked-about world of artificial intelligence in the nonprofit sector. Join Spencer Brooks of Brooks Digital as he sits down with George Weiner, the Chief Whaler of Whole Whale, a digital agency at the forefront of leveraging data and technology to amplify the impact of nonprofits. Discover how AI is reshaping how nonprofits communicate, strategize, and enact social change—and what pitfalls to avoid along the way. About the guest George Weiner is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets. Prior to Whole Whale George was the CTO of DoSomething.org. George is also the host of Whole Whale’s in-house podcast, Using the Whole Whale, where he has interviewed guests from Seth Godin and Avinash Kaushik to representatives from the Mozilla Foundation, Lyft and the Environmental Defense Fund. In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings. Resources
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| 06 Oct 2023 | Bridging Healthcare Equity: Digital Therapeutics and Breaking Down Stigma | 00:34:41 | |
In this podcast episode, we delve into the critical topics of healthcare equity, digital therapeutics, and dismantling stigma in healthcare access. Our guest, Autumn Brennan, Director of Communications at the Digital Therapeutics Alliance (DTA), shares her insights into how digital health technologies can bridge gaps in healthcare access, particularly in rural and marginalized communities. We explore the challenges and opportunities in addressing healthcare disparities, focusing on the impact of digital therapeutics on mental health and marginalized groups. Autumn discusses her work in advocacy, legislative change, and messaging strategies to promote equitable healthcare access. Additionally, Autumn introduces the DTA's Evaluation Toolkit, which provides criteria to assess these tools, including clinical validation, data security, equitable access and more. It's a science-based resource to guide adoption. Key factors are evidence of improved outcomes and seamless integration into workflows. This toolkit enables informed decisions to provide patients high-quality, effective digital therapeutics. Join us for a thought-provoking conversation on these critical issues and gain valuable insights into healthcare equity, digital therapeutics, and compassionate communication in healthcare. About the guest As the Director of Marketing and Communications, Autumn leads the strategic marketing, public relations, and media efforts for the Digital Therapeutics Alliance, with the goal of building a unified, knowledgeable, and empowered community of stakeholders worldwide. Her experience spans product development and marketing strategies to advance dynamic, global business initiatives and drive innovation within EduTech, FinTech, Manufacturing, and Digital Health. Prior to her tech career, Autumn held a private practice in family medicine and midwifery, specifically within rural and marginalized communities. Her profound dedication to patient rights, healthcare equity, and social justice fuels her mission to see digital therapeutics reach their full potential to improve patient outcomes on a global scale. Resources Contact Autumn | |||
| 20 Oct 2023 | Crafting Impactful Narratives: The Power of Specificity in Storytelling | 00:41:07 | |
In this thought-provoking episode of Health Nonprofit Digital Marketing, we delve into the art of storytelling with Matt Werbach from the National Psoriasis Foundation. We explore the common misconception that storytelling is easily mastered and challenge this notion by highlighting the significance of specificity in narratives. Discover how shifting from aspirational, grandiose writing to small, specific, and singular narratives can truly captivate your audience and invoke a sense of authenticity. Matt and Spencer discuss practical strategies for integrating specificity into your storytelling while emphasizing the importance of bravery and trusting your audience to grasp the bigger picture. About the guest Matt is the associate director of media and communications for the National Psoriasis Foundation. He oversees content creation, editorial work, and public and media relations. When he’s not working he’s reading, writing, or running trails in and around Portland, Oregon. He is the father of a third grader with Down syndrome and husband to a working mother in the field of higher education. Contact Matt | |||
| 31 May 2024 | Collaborative Awareness Campaigns with Christina Locmelis of Wounds Canada | 00:37:25 | |
Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention to vital health issues. This episode is a must-listen for those looking to boost their campaigns' reach and effectiveness, featuring expert advice on strategic partnerships and data-driven marketing. About the guest Christina is an award-winning collaborator, and leader in strategic communications, marketing, and member engagement. She has extensive experience successfully executing digital marketing and communications strategies including national and international award-winning campaigns. She thrives on engaging with members and stakeholders, generating awareness of organizational activities and industry issues, and enhancing the public profile of organizations. Christina is the Director of Communications & Membership at Wounds Canada, a non-profit charitable organization established in 1995. Resources
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| 15 Nov 2024 | Scaling Digital Marketing in Nonprofits with Lauren Cotter of Community Tech Network | 00:46:10 | |
In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives for underserved communities. Listen in for insights on managing marketing in small nonprofits, leveraging digital tools, and navigating complex stakeholder dynamics—ideal for nonprofit leaders, digital marketers, and health communications professionals. About the guest Lauren Cotter is the Marketing and Communications Director at Community Tech Network (CTN), with over 30 years of experience in marketing, sales, and communications. Lauren has been instrumental in promoting CTN's mission and impact and growth. She joined CTN as an Encore Fellow during the COVID-19 pandemic. She has since used her expertise in branding, strategic positioning, media, social media, Google Ads, analytics, content and design, and public relations to further CTN's initiatives. Lauren is passionate about bridging the digital divide and ensuring that everyone, especially seniors, the disabled, and marginalized communities, has access to the digital tools they need to thrive in today's world. Resources
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| 15 Jul 2021 | S1E9 - Action-Oriented Awareness Months with Carolyn Baker of The Autism Community in Action | 00:26:20 | |
Does your organization have an awareness month? If so, you know it's not just about spreading awareness—it's about encouraging action. In this episode, Carolyn Baker of The Autism Community in Action (TACA) comes on the show to discuss why TACA calls them "action" months, how they encourage people to take action, and how they're adapting their messaging as they emerge from the pandemic.
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| 28 Oct 2021 | S1E16 - The Vanity of Nonprofit Metrics | 00:24:31 | |
Sometimes, people latch on to poor metrics when they can’t find a good proxy for what they want to measure. And those poor metrics can lead them away from what they want to accomplish. In this solo episode, Spencer challenges the popular digital metrics of traffic and stickiness and explains how to find your "smoking gun" metrics instead. | |||
| 26 Jul 2024 | Mental Health Communications with Dj Tyson of VOA Alaska | 00:42:14 | |
In this episode, we sit down with Dj Tyson from VOA Alaska to explore practical strategies for mental health communications. Dj shares his journey and role at VOA Alaska, offering insights into the unique challenges and opportunities in promoting mental health in Alaska. We discuss the importance of focusing on hope and positive outcomes in storytelling, and Dj discusses how his personal experiences have shaped his professional approach. Listeners will gain practical advice for improving mental health messaging and hear inspiring stories that highlight the power of positive communication in reducing stigma. About the guest Dj Tyson entered non-profit communications after exploring an array of career paths, including four years in the military. A call to serve his community led him to VOA Alaska, a youth behavioral health non-profit, where he is the Director of Communications and Engagement. For over four years, he has used his creative skills and personal connection to the mission to share the organization's story and connect with the statewide community. Dj holds a Bachelor’s in Psychology from the University of Alaska Fairbanks, a Professional Digital Marketing Certificate, and is pursuing a Health Non-Profit Leadership and Management Certificate. Resources
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| 01 Apr 2021 | S1E2 - Corporate Partnerships for Awareness with Patrick McCartney of the International Essential Tremor Foundation | 00:26:08 | |
Creating awareness for a little-known health condition is challenging—let alone promoting your organization’s existence in that space. Patrick McCartney of the International Essential Tremor Foundation comes on the show to talk about his experience using corporate partnerships to amplify awareness and how he chooses effective marketing channels with limited resources. | |||
| 29 Jul 2021 | S1E10 - Combating Stigma with Kevin Williams of The Depression and Bipolar Support Alliance | 00:36:48 | |
Experiencing stigma is a real and significant challenge for people with a health condition. And as a health organization, combating stigma is a complex issue. In this episode, Kevin Williams of The Depression and Bipolar Support Alliance (DBSA) comes on the show to discuss why stigma is such an important issue, the 3 different types of stigma, and how DBSA addresses stigma through education.
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| 12 Jul 2024 | The Power of Market Research with Adam Zandman of Thrivable | 00:42:58 | |
In this episode, Spencer Brooks and Adam Zandman from Thrivable explore the significance of market research in understanding your audience. Join us as we discuss the importance of understanding your audience and building a research-backed marketing strategy, all while navigating budget constraints. Discover how your nonprofit can leverage market research to propel its digital marketing strategy forward. About the guest Adam Zandman is a seasoned marketer and team leader with agency, non-profit, Fortune 250, and startup experience. In his current role, he is driving the marketing initiatives over at Thrivable, a healthcare market research startup making it possible for the patient voice to be included in every business decision. Resources
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| 22 Mar 2024 | Trends in Health Philanthropy with Jeff Barrus of Grantmakers In Health (GIH) | 00:40:22 | |
Join us in this episode of Health Nonprofit Digital Marketing as host Spencer Brooks sits down with Jeff Barrus from the Grantmakers In Health (GIH) to explore two compelling topics. First, we’ll uncover the latest trends in health philanthropy and discover what funders are prioritizing in the ever-evolving landscape. Then, we’ll discuss tailoring your communications to meet the specific needs of your audience, drawing from Jeff's unique perspective as a communications director in the health nonprofit space. About the guest Jeff Barrus is the Communications Director at Grantmakers in Health (GIH), a philanthropy-serving organization that supports health funders of all sizes and interests through education, networking, and leadership. Prior to joining GIH, Jeff was Communications Director at the Pulitzer Center on Crisis Reporting, where he led communications on a wide range of journalism and education initiatives. While at the Pulitzer Center, he was part of the team that produced the 1619 Project education network website, which won two 2022 Webby awards. He began his career at National Public Radio in 1998 and went on to serve in various communications roles at nonprofits, think tanks, and universities, including The Woodrow Wilson International Center for Scholars, the Atlantic Council, and Johns Hopkins University. Jeff holds a bachelor’s degree in sociology from the University of Maryland and lives in Washington, DC, with his wife, twin daughters, and three dogs. Resources
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| 26 Jan 2024 | Advancing Health Equity: A Marketing Approach with Nikki Hopewell of Susan G. Komen | 00:31:45 | |
Join us in this insightful episode of the Health Nonprofit Digital Marketing podcast as we explore the intricacies of health equity and how to advance it, specifically from a marketing perspective. Our guest, Nikki Hopewell, Director of Multicultural Marketing at Susan G. Komen, shares her experiences and strategies in overcoming barriers, fostering trust, and promoting inclusivity. Learn how inclusive language, storytelling, and authentic representation can lead to meaningful change. Discover practical takeaways to implement in your organization and make a difference in the realm of health equity. About the guest Nikki Hopewell (she/her) is the director of multicultural marketing for Susan G. Komen. She earned her undergraduate and graduate degrees in journalism from Northwestern University’s Medill School of Journalism. Nikki has spent more than two decades developing marketing strategies and crafting content in digital marketing and health care marketing and is a passionate diversity, equity, inclusion and belonging advocate. She’s also a former OpEd Project fellow penning national pieces on racial equity in health care and bias in sports. Nikki is committed to creating connections through storytelling, bringing marginalized folks into the mainstream and championing health equity for all. Resources
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