Happy Subscribers (Allea Grummert)

It is my delight to bring to you this conversation with my friend Colie James. Colie is a systems nerd much like myself, and not only do we dive into her strategies for communicating with her two businesses separately — a feat for any solopreneur — through Kit, we learn how she keeps this simple, stays connected personally with her subscribers, and ensures all of her new subscribers hear about her tools, services and more through both automations AND regular newsletters. She even shares her best CTAs (calls to action) for driving sales for both services and products through email and sales pages.

Not only that, but you’ll hear her basically *nerd flirt* with me by talking about Airtable and all it can be used to automate in the content creation process. (Cue me scheduling a sales call with her myself, because I need someone to do it for me! 😅).

In this episode, you'll learn about:

• How you can effectively sell through EVERY email

• Using a special email to welcome Kit Creator Network subscribers in a unique (and reply-worthy!) way

• The ways Airtable can automate and streamline your content process when you work with a team (yes, even subcontractors)

• Incorporating your personal story into your brand narrative in a way that feels natural

• Using email to nurture subscribers while driving them to take a specific action — a great strategy for podcast hosts and bloggers!

Connect with Colie:
Business-First Creatives Podcast

Check out Colie's resources:
Client Experience Email Templates

Check out this episode's blog post 

Allea's Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
Connect with me:

Book a FREE Discovery Call 

Instagram @alleagrummert

More Resources

Episode Summary:

Leveraging networking for list growth? Heck yes!

I got to chat with Deanna Seymour, the founder of The Playhouse — a creative, community-driven space for freelancers and solopreneurs to connect, share their expertise, and grow together — about how she uses events to get visible and grow her email list (and paid membership).

We talk about how Deanna promotes these events and how they lead to email list growth — with a special on-the-interview coaching strategy session with yours truly (that’s me, Allea Grummert) to help ensure she’s welcoming her new subscribers, inviting them to her membership, and onboarding new members to keep them happy and coming back for more!

In this episode, you’ll learn about:

• How Deanna brings people together through events that feel natural and engaging (and why there are no replays!)

• Why collaborations have been key to building her community and email list

• The simple automation she can set up to tag event registrants and trigger a sequence to welcome them to her list

• How to prevent current members from getting unnecessary emails while still nurturing new leads

• The small but impactful email tweaks that make simple emails more engaging

• Ways to make visibility and networking feel more comfortable, even if you’re thinking, “it’s not my thing”
  

Check out this episode's blog post 

Episode Resources:

What's Your Visibility Vibe? Quiz: jointheplayhouse.com/quiz

Connect with Deanna:
https://deannaseymour.com/

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

If you’ve ever thought, “I know I should be doing more with email, but where do I even start?”—this episode is for you!

I’m stepping into the guest chair for this episode,  where I had an amazing conversation with Amelia Hruby about why email marketing is the most powerful, and long-lasting tool in your business toolbox.

I originally recorded this conversation for her podcast Off the Grid, a space for small business owners who want to leave social media without losing all their clients. While I personally still use social media, I also believe in building an email strategy that works no matter what platform changes come our way.

In this episode, I break down why email is the most reliable way to connect with your audience (even in a world of social media and ever-changing algorithms), how to make it easier with automation, and ways to build meaningful relationships—without it feeling like a chore.

Whether you’re looking to grow your list, simplify your email strategy, or just feel less stressed about marketing, this episode is packed with insights to help you make email work for YOU.

In this episode, you’ll learn about:

• Why email is algorithm-proof and isn’t going anywhere (unlike social media platforms!)
• How email builds long-term relationships and keeps your audience engaged
• The power of segmentation—so your subscribers get the right message at the right time
• How automation can save you time and make your email marketing way easier
• Why email creates space for meaningful conversations with your audience

Connect with Amelia:

Off the Grid Podcast  (Apple & Spotify)
Leaving Social Media Toolkit
Softer Sounds

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Episode Resources:

FREE Resources

Write Your First Welcome Sequence

Connect with me on Instagram @alleagrummert

Episode Summary:

“Legal is not sexxxy.”  — Jaime Bell

Honestly though, writing and sending emails about contracts would be TOUGH. Like, how do you get people to buy your contract templates… and not bore the heck out of them?

In this conversation, I chat with Jaime Bell — a business lawyer and the founder of Contracts Market where she provides legal contract templates to US and Canadian freelance service providers, coaches and e-commerce businesses.

She’s cracked the code on creating engaging, valuable, heart-centered emails to her list in a way that doesn’t “scare” them with legal jargon or fear of all that could go wrong. Instead, she’d determined the heart of her “why” and ensures that the more she can share — and have fun while doing it — the more online business owners she’ll be able to help through education (free!) or her digital products (paid!).

Listen in to learn how the core of your messaging will only fuel your emails and connection with email subscribers!

In this episode, you’ll learn about:

• Jaime’s simple funnels, including tripwires, that lead to her high-ticket templates
• What makes being on Jaime’s list so valuable for her subscribers and how she gets them there
• How to make a boring topic fun so you can help more people with what you do
• Why you don’t need an organized content calendar to send emails
• Must-know (and last-minute) tips for if you’re attracting subscribers from the US or Canada

Check out this episode's blog post 

Connect with Jaime:

• Contracts Market
• Instagram

Episode Resources:

Airtable Content Calendar

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

Starting a blog can feel like diving into the deep end of the pool (there’s so much happening!)— but with the right guidance, it doesn’t have to be overwhelming. 

In this episode, I’m chatting with Amy Reinecke and Jennifer Draper, the brilliant minds behind Spark Media Concepts, creators of The Ultimate Blog Membership, and co-hosts of The Ultimate Blog Podcast. 

These two blogging coaches are passionate about helping women turn their blogs into businesses, and today they’re sharing their email marketing wisdom to help you do just that!

Together, we dive into the essentials of email marketing for new bloggers, offering actionable strategies to help you grow your list and build meaningful relationships with your readers — even when you’re just starting out!

We cover the basics of email marketing for new bloggers — from collecting your first email subscribers to sending those oh-so-important welcome emails (yes, even if you only have five people on your list). Plus, they share advanced strategies for growing your list and building genuine connections with your audience over time. If you’re new to blogging or want to refine your email strategy, this episode is full of actionable tips and relatable encouragement to keep you moving forward.

In this episode, you’ll learn about:

• Why email marketing is a must-have foundation for new bloggers.
• The exact steps to start collecting subscribers on day one — no lead magnet required!
• How to create a simple but effective welcome email that sets the tone for your brand.
• The value of consistent communication with your list and how it builds long-term traffic and trust.
• The importance of creating content with your audience’s needs in mind — and how to figure out what they’re looking for.
• More advanced list-growth tips like Raptive’s Spotlight Subscribe forms and Kit’s Creator Network.
• How community and connection can help you stay motivated as you build your blogging business.

Check out this episode's blog post 

Episode Resources:

• Free Guide: 8-Step Guide to Image Optimization
• Grow Spotlight Forms
• Hubbub’s  “Save This” feature
• Kit’s Creator Network

Connect with Amy & Jennifer:

• The Ultimate Blog Membership
• Instagram
• The Ultimate Blog Podcast

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

If all you do after listening to this episode is write ONE sentence that sells something you’re proud to promote, we’ve done our job. In this episode, Dama Jue and I talk about how to create a list of buyers — not just lurkers — and how to position your products, affiliates, events and more, in order to boost list engagement, drive traffic, and earn more revenue.

Dama is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Dama infuses marketing strategy into everything she does, helping create Saas funnels for course creators, coaches, and digital product creators.

I’m excited for you to listen in!

In this episode, you’ll learn about:

• How Dama learned she's got side hustling in her blood — and why that fires her up to Always Be Closing
• The power of a simple, single sentence to sell a product, drive traffic to an event page, and earn you more
• Her 4x4 Footer strategy that keeps your audience clicking and scrolling in every email (even if the main email topic isn’t what they need)
• How conditional content allows you to personalize your emails for less work and more impact
• The tech stack Dama — remember, the tech EXPERT here — uses to attract new subscribers, sell to them, and email them consistently

Check out this episode's blog post 

Connect with Dama:

Dama's Website
Dama's Instagram
https://damajue.com/4x4 
Dama's FREE Training: Thrivecart as our (almost) all-in-one funnel solution

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

AI is changing the online content landscape, and as creators, we’re now competing not just with each other, but with AI-generated content that’s flooding search results and social media. So, how do you stand out and ensure your audience keeps coming back to you?
In this episode, I break down why differentiation is your biggest advantage over AI and how you can use email marketing—specifically, a well-crafted welcome sequence—to build trust, share your story, and create lasting relationships with your subscribers.

In this episode, you’ll learn about:

• Why AI is a growing challenge for creators and how it’s impacting search results, blog traffic, and audience engagement.
• What AI can’t replicate—your experience, creativity, and the human connection you bring to your audience.
• How a strong welcome sequence helps you stand out and builds a deeper connection with your readers.
• What to include in your welcome emails to establish credibility and make subscribers feel like they know you.
• Real examples of high-performing welcome emails from bloggers and brands who are using them to connect with their audience and drive engagement.

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Whether your audience is happy impacts how they interact with your content — if they want it or not, if they buy, or if they trust your recommendations, content or services. It’s a big deal!

So how do you create happy subscribers? It starts with an automated Welcome Sequence that introduces you to every individual who trusts you with their email address.  

What will you do with this first impression, so they know they’re in the right place? I dive into the details of a Welcome Sequence — what it is, why it matters, and some things to include in yours.

In this episode, you'll learn about:

• What it means to create happy subscribers from the moment they join your email list

• The purpose of a Welcome Sequence and what it needs to accomplish

• How quickly to send your newsletter to new subscribers

• If I recommend a Welcome Sequence for each of your opt-ins

• A free (and easy) solution to writing your first welcome sequence

Coaching Programs & Services:

• Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

• The Duett Debut - Done for you email copywrting & automation setup 

• Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

• Book a FREE Discovery Call 

Freebies:

• Your First Welcome Sequence
• More Resources

Instagram @alleagrummert

Episode Summary:

Email is the MOST reliable and direct way of reaching a mass audience — even if Google or Instagram shift their algorithms — and I want to help you take advantage of all that’s possible!

If you’re still on the fence about whether to put time and energy into getting your email list started, this is a primer of the 5 reasons why now is always the best time to start growing and emailing your audience.

In this episode, you'll learn about:

• What email marketing can do that no other platform does

• Using email to build real relationships with subscribers

• The peace of mind that comes from having email automations

• What you don’t see with email that actually impacts your subscriber loyalty

• A free (and easy) solution to writing your first welcome sequence

Coaching Programs & Services:

• Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

• The Duett Debut - Done for you email copywrting & automation setup 

• Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

• Book a FREE Discovery Call 

Episode Resources:

• Your First Welcome Sequence
• More Resources

Instagram @alleagrummert

Episode Summary:

What’s a good email open rate? What about click rates? Are your stats actually bad — or are you just comparing yourself to the wrong benchmarks?

In this episode, I’m diving into email marketing stats for 2025 — what’s working for content creators, what’s realistic to expect, and how to know if your numbers are actually performing well.

Here’s the thing: most creators assume they’re underperforming — but that’s often based on feelings, not facts. I’ll walk you through real industry benchmarks (yes, I did the research for you 🤓) AND share insider data from some of our Duett client projects — including specific numbers for welcome sequences, nurture emails, and newsletters that you won’t find anywhere else!

If you’ve ever wondered whether your email stats are “good enough” — this episode will give you the clarity and confidence to measure your own success the right way.

In this episode, you’ll learn about:

• Why industry benchmarks are helpful — but also why they might not apply to your audience (and what to measure instead)
• Why welcome sequences perform differently than weekly newsletters
• A type of email layout that tends to get more clicks for bloggers (can you guess what it is?!)
• The deeply overlooked stats that have a HUGE impact on your overall site traffic and revenue
• Why focusing on total clicks might be more worth your time than focusing only on your click-through rate
  

Check out this episode's blog post 

Episode Resources:

Goals & Growth Tracker

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

The worst you can do for your energy and mental health is to do lots of marketing you do NOT want to do. It irks you to no end because it’s draining your creativity and likely not giving you the results you want. But in this conversation with Andréa Jones, we’re going to talk about choosing the RIGHT marketing for you to have a mindful, peaceful and intentional approach to marketing your business online.

And, of course, we dig into Dréa’s own experience with email marketing: What shifted for her, what works for engaging her audience, and what she recommends for creators looking to do the same.

In this episode, you’ll learn about:

• The major “aha” moment (aka: data) that shifted her business and marketing membership in 2024
• How she moved from YouTube to social media strategist to now epic online expert with an email list of 18k+ and a membership with over 4000 students
• What you can do to seek balance and intentionally with your marketing (and avoid burnout!)
• Examples of storytelling and weaving your personal details into your emails
• Dréa’s forecast on trends in online marketing 👀

Check out this episode's blog post 

Connect with Dréa:
Website
Instagram
Social Media Reset
The Mindful Marketing Podcast

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

In this episode, we’ll dive into the 3 must-haves to build and improve your email marketing in 2025. As much as we need the basics to start (and I cover those too), these are the same elements of email marketing you’ll want to revisit and improve as your list and audience grows!

I’m excited for you to grow your email list with the right people, create an onboarding experience that nurtures your new subscribers, and use your newsletters more strategically to drive action in 2025. Are you ready?!

In this episode, you'll learn:

• Ways to grow your email list with people who genuinely want your content and want to connect with you
• How to build an onboarding experience for your new subscribers that seamlessly connects their journey from opt-in to first newsletter
• Strategies to better create and send newsletters that provide value for your subscribers and make it easier for you each week (yay!)

If you’re ready to improve your email marketing and connect with your subscribers in a meaningful way, tune in for some tangible ways you can build your email marketing from scratch or improve your existing strategy in 2025!

Check out this episode's blog post 

Learn more about Email Strategy Playbook

Book a FREE Discovery Call 

Resources: 
Content Calendar Airtable Hub 

Instagram @alleagrummert

What will email look like in 2025? Here are my predictions! I don’t want to spill all the tea here, so you’ll have to listen in for all the details. 😏 

In this episode, you'll learn about:

• How to prepare for changes in apps, tools and integrations, so you’re ready for what’s next
• What I see subscribers doing that could tank your list growth
• The role of AI for how you plan and send emails
• Suggestions for how to manage these changes well (and in advance) as we see our time reduced more and more as your business grows
• Why adapting to change will help with your revenue and audience connection 

Check out this episode’s blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Episode Resources:

Growth + Goals Tracker
Submit an email marketing question in Speakpipe
More Resources

Instagram @alleagrummert

Connect with Jess:

• www.instagram.com/jesscreatives
• www.jesscreatives.com
• Jess' FREE SEO Guide and mini email series

Join Allea at her next FREE email marketing coaching workshop:

Sign up for Email Marketing Answers with Allea happening Thursday, December 12th at 12:30pm CST.

Book a FREE Discovery Call

Instagram @alleagrummert

Mo Bunnell is a pro at building relationships. As a sales and business development consultant for Bunnell Idea Group — and author of Give to Grow — he’s a prime example of generosity and personality when it comes to email marketing with his audience.

Mo nurtures his list with consistent personal and professional updates that keep him top of mind. One challenge he’s had (and solved) is working with massive corporations but needing a way to get their employees on his email list — to nurture and sell to them — as well. Tune in to hear how he did it, all while giving away valuable content that further reinforce why his clients love working with Mo and his team.

We discuss segmentation, welcome sequences, long-term relationship-building, and how to package up email opt-ins as “trainings” that are a no-brainer for joining the BIG email list to learn more.

In this episode, you'll learn about:

• How Mo balances sharing personal and professional updates to build and maintain familiarity (and approachability) through email
• Using segmentation to dial in exactly how you’ll speak to different groups of subscribers on your email list
• A real-life mess-up 😬 and what Mo did to fix it going forward 
• A great example of when it makes the most sense to create separate welcome sequences for different audiences
• Why it’s ALWAYS your move — and there’s always a way — to be helpful

Check out this episode's blog post

Connect with Mo:

• Mo's New Book, Give to Grow Free Training & Toolkit 

Join Allea at her next email marketing coaching workshop:

• Sign up for the next Email Marketing Answers with Allea happening on Thursday, December 12th at 12:30pm CST

Book a FREE Discovery Call 

More Resources

Instagram @alleagrummert

Episode Summary:

What if you could make your emails feel like they were written just for each of your subscribers? That’s exactly what today’s guest, Brennan Dunn, is a pro at.

Brennan is the founder of RightMessage, author of This Is Personal: The Art of Delivering the Right Email at the Right Time, and a true personalization wizard. His innovative tools — created by his genius mind as a developer — help creators and businesses deliver highly relevant, high-converting emails without needing a team of developers or copywriters.

In this conversation, Brennan shares how personalization can lead to increases in sales conversions from email and sales pages. We break down what “personalization” really means, how tools like RightMessage simplify the process, and why small tweaks (like a tailored headline) can make a world of difference in your email and website engagement. 

This is a conversation I’ve been looking forward to having with Brennan for months, and I’m so glad I get to share it with you!

In this episode, you’ll learn about:

• How RightMessage helps businesses collect and use subscriber data to deliver hyper-relevant, personalized content
• The types of data you can use to personalize emails and websites — from quiz results to website behavior tracking
• Real-world examples of creators using personalization to increase their sales and engagement (with astonishing success!)
• Why you don’t need to be a developer or copywriter to implement advanced email personalization
• Brennan’s predictions for the future of email marketing (including why personalization is here to stay)

Check out this episode's blog post 

Episode Resources:
RightMessage
This Is Personal: The Art of Delivering the Right Email at the Right Time

Connect with Brennan:
LinkedIn
Twitter
Website
Email

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

Have you ever wished you could just ditch social media but still have a thriving business? (I just deleted my own IG app from my phone, so I get it.)

But what if you could still grow your email list, attract high-paying clients, and make more money as a service-provider or coach without feeling glued to Instagram or posting daily content?

In this episode, my friend and guest John Meese shares how he generates high-quality leads without social media, why email is the best tool for selling high-ticket programs, and how his “handraiser” email strategy leads to more sales without asking them to click anything.

Plus, he coaches me live on air about how to make my email strategy “handraiser email” even stronger (yes, I went back and took notes after this conversation!).

John is the founder of Sold Out Coach Club, author of Serve to Sell, and the writer behind the Sell Your Smarts newsletter. He’s built a business helping creators and coaches monetize their expertise through group coaching — simply by talking to humans and helping them.

In this episode, you’ll learn about:

• Why John walked away from social media—and how his business has only grown since
• The 3-product business model that simplifies selling online
• How “handraiser” emails get more replies (and sales) than following the strategy of a typical product or course launch
• How John uses his newsletter as the foundation — and ultimately the copy — for every book he writes
• Why talking to actual humans is still the best marketing strategy (wild, right?)

Check out this episode's blog post 

Episode Resources:

Serve to Sell – Grab John’s book for free here
Sell Your Smarts Newsletter

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

Andrew Wallis joins me on this episode to share about his experience and expertise as a fitness professional (personal trainer) turned marketing, sales, and operations consultant FOR the fitness industry. 

Not only does he give them SAGE* advice and clear direction, Andrew is a kind teacher and deep-hearted believer in the work fitness professionals do to make the world a healthier place for us mere humans.

He says is number one strategy for fitness professionals to build a more robust business — with consistent leads — is to build relationships with their audience through email. (I couldn’t agree more!)

In this episode, you’ll learn about:

• Andrew’s tips for a clear lead magnet (*SAGE is the acronym he uses, but you have to listen in to know what it stands for)

• What he believes to be the ideal revenue driver for fitness professionals and exactly how he helps his clients build their businesses with that in mind

• The three parts of a content strategy everyone needs to be successful with their email strategy

• How to mix and cross-promote content from various platforms — like email, social media and more — to create a stellar subscriber experience

• The Duett Email Starter Pack: Kit Edition we created specifically for fitness professionals to get started sooner than later with building and nurturing an email list
  

Check out this episode's blog post 

Connect with Andrew:
https://andrewwallis.com/

Episode Resources:

The Duett Email Starter Pack: Kit Edition

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

Christina Hitchcock and Corinne Schmitt are the founders and business coaches behind The Smart Influencer. They’re both published authors and run multiple sites (independently and together) — with over 20 years of experience running six-figure businesses — and we dive into a FEW of them on the podcast. It’s like a multi-case study experience, and you don’t want to miss how these two creators monetize, communicate and leverage email marketing differently for their different audiences. 

Plus, they are spreadsheet geeks and workflow fanatics with a knack for creating systems that anyone (even the most disorganized person) can easily use, so listen in to get some tips on organizing your email content to make better decisions — and more quickly pass tasks to your VA — to save you time.

In this episode, you’ll learn about:

• How Christina uses tripwires for her new audience opt-ins, including pricing, the tools she uses, and how she packages her funnels from opt-in to upsell
• How Corinne uses Airtable to organize her email content into themes
• The differences in how their respective audiences engage with their email content (long form vs. short form? You’ll have to listen to find out!)
• Why the way YOU want to receive content shouldn’t dictate how you SEND emails to your audience
• Digital offerings for bloggers and the changes my guests have seen in purchasing behavior from their blog readers

Check out this episode's blog post 

Connect with Christina & Corinne:

• The Smart Influencer website
• Email them at The Smart Influencer
• Christina's website
• Corinne's website

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

If you’re afraid to embrace AI — or, like my guest Kinsey, have once felt like you’re a grumpy old man shaking his fist at the inevitable changes of AI technology — welcome. I’ve been resistant to change too. But saving time with AI is not cutting corners or “cheating,” my friend; it’ll make you more efficient and keep your focus and energy where it’s needed most.

My friend Kinsey Soderberg of Authentic AI has been pioneering tools and trainings to help us online business owners embrace AI for our benefit, for our ease, and with baby steps.  

Kinsey is one of the sweetest, “work smarter, not harder,” creators I know, and we all have something we can learn from her. In this conversation, we talk about how to introduce AI into portions of your business to make regular tasks easier and faster. 

Don’t worry, it doesn’t have to look like using AI means it’s now running your business. In fact, Kinsey argues that would only limit its goodness — but instead, you can actually balance using AI while still maintaining your authenticity and creativity. Isn’t that great news?! 

Listen in as Kinsey paints an AI-approachable landscape of what’s possible when we embrace this new technology. Join us!

In this episode, you'll learn about:

• How Kinsey has crafted AI-driven strategies that respect and reflect her brand's core values 
• Kinsey’s tools for training ChatGPT to reflect your brand voice and save you HOURS each week
• Why Kinsey pivoted from a social media focus to investing more time in email marketing strategies
• How Kinsey connects with her email list by sharing personal anecdotes 
• What simple strategy she uses to help readers choose what emails they get from her each week

Connect with Kinsey:

Feel Good Social
Authentic AI for Enterpreneurs

Check out her resources:
Reels Prompt Playbook for ChatGPT
Brand Blueprint for ChatGPT

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

YouTube is getting more views than NETFLIX.

And if you’re a YouTube creator, you may not even know (yet!) that having an email marketing strategy is a must-have. Or where to start.

In this episode, you’ll get to meet Tae Kim of Financial Tortoise — a YouTuber who has taken the idea of “lead magnet” to a whole new level in order to attract viewers and move them beyond video to join his email list. 

Using long-term strategies like a Welcome Sequence and 100+ email Nurture Sequence automations, Tae has built a foundation for long-term growth, sales and promotional launches, and ongoing relationships (aka email replies) with his most loyal fans.

In this episode, you’ll learn about:

• Tae’s strategy for using specific content opt-ins to grow his email list from each YouTube video he posts
• How you can “triple-dip” your revenue by using YouTube AND email marketing
• The long-term strategies Tae uses to grow and nurture his list — ultimately what saves him time and energy by not having to follow trends to stay in business
• Where the bulk of Tae’s time is spent developing his brand and reinforcing his values for new YouTube viewers and email subscribers
• The intentionality of choosing the right creator platform for YOU

Check out this episode's blog post 

Connect with Tae:
YouTube
Financial Tortoise Newsletter

Episode Resources:
Your First Welcome Sequence
Other Duett Resources

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

Episode Summary:

In this episode, you’ll learn about:

• Strategies for sharing your opt-ins on Instagram
• What tools or apps creators are using to grow their list
• Collaborating with other creators to expand your reach. 

Tune in for actionable tips to boost your email marketing strategy!

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Episode Resources:

Grocer’s list
ManyChat
Submit a question to Allea on Speakpipe

Instagram @alleagrummert

Welcome to Happy Subscribers! In this trailer, get a sneak peek into how we’re empowering bloggers and content creators to build powerful, connection-first email marketing strategies. 

We’ll dive into everything from crafting irresistible welcome sequences to growing your email list and boosting engagement. Whether you’re just starting or looking to refine your approach, this podcast is now your go-to resource for using email marketing to better connect with your audience.

Join us every week for actionable insights and expert tips. Let’s Duett!

Instagram @alleagrummert