Gym World Worldwide (John Franklin)

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Mike Bouranis (https://www.instagram.com/thestokedbrogi/) from Stoked Athletics (https://www.stokedathletics.com/). They discussed how Mike's used in-person events to grow his gym and get hundreds of leads for cheap.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Mike

(3:47) What is Stoked Athletics?

(14:19) Sales strategies

(17:02) Branding in the fitness industry

(20:06) Getting leads through gym events

(24:46) Finding sponsors for events

(28:59) Marketing strategies and challenges for gyms

(38:58) Other marketing goods

(46:19) Planning a yearly defining thing

(51:48) Training pro wrestlers

(56:29) Balancing work and personal life

(58:17) Event ideas for older demographics

(1:08:47) Where to go if you want to find Mike

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are joined by Thomas Lilley (https://www.instagram.com/tombro7/?hl=en) from Zero Weakness to talk about growing his powerlifting empire from 1 to 8 gyms in just 4 years—across 3 countries.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Zero Weakness -https://www.instagram.com/zero_weakness/

Zero Weakness (website) - https://zerow.com.au/

🔥 Show Notes:

(00:00) Introducing Thomas

(3:53) Opening a powerlifting gym

(10:20) Becoming a good coach and changing the business

(16:45) Economics of the gym

(33:49) The staff

(35:41) Data and metrics

(37:58) Hiring good people 

(41:17) Common mistakes gym owners make

(44:27) Run a successful gym with Kilo (visit https://usekilo.com/)

(44:58) Producing custom equipment

(46:20) Building a reputation and expansion plans

(57:33) Funding the gyms and how they operate

(1:05:41) Where to go if you want to find Thomas

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Kaleda Connell (https://twitter.com/KaledaConnell) – the CEO of Kilo (https://usekilo.com), a gym software with marketing and website automation to make gym owner's lives easier – about lessons learned over the years when growing a business and the importance of updating your Google Business profile.

Show notes:

(1:26) Introducing Kaleda & Kilo

(4:01) How John & Mateo connected with Kaleda

(6:27) What are SOPs?

(8:23) Lessons learned over the years as a gym owner

(10:55) How to approach hiring people with no experience

(14:58) Tips for gym owners to improve their online presence

(16:52) The biggest mistake gym owners make on their socials

(19:33) Why updating your Google Business profile matters

(21:39) The first thing people look for before looking at a business' website

(25:14) How to bump your biz to the top of Google

(28:11) The biggest mistake on gym websites that hurt leads & how to fix it

(30:55) Should gym owners hide or share their pricing?

(32:22) Are gym owners passionate about their websites?

(36:07) How to stand out in a crowded market & get more leads

(38:11) How to have the most success with software

(40:20) A new service to help rank your gym #1 on Google

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) to discuss his latest book and how it can help gym owners dominate their local market.

Grab your copy here: https://a.co/d/6lbez7C

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

🔥 Show Notes:

(00:00) Introducing Jon

(1:12) What is The Obvious Choice?

(6:32) Human Optimized Marketing System (HOMS)

(8:43) Growing a gym management software business

(11:55) How to become better at marketing

(19:49) Run a successful gym with Kilo (visit https://usekilo.com/)

(22:41) Leapfrog skills and leapfrog learning

(31:55) Hiring and incentivizing employees

(39:34) Copywriting vs. Business writing

(43:03) Where to go if you want to find Jon

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) met up with Eric Chang (https://www.instagram.com/coachericfreedom/) from Reason Fitness to discuss how he built his gym into a $1M-a-year business with just 150 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Reason Fitness - https://www.instagram.com/reasonfit/

Reason Fitness (website) - https://crossfitreason.com/

Eric's personal website - https://www.ericfreedom.com/

🔥 Show Notes:

(00:00) Introducing Eric

(2:22) Starting a career in fitness

(11:22) Opening the gym

(17:52) What is Reason Fitness?

(26:12) Run a successful gym with Kilo (visit https://usekilo.com/)

(26:44) Challenges and evolution of CrossFit

(32:31) Team structure at the gym

(35:43) Exploring new opportunities and lifestyle coaching

(47:45) Future plans and where to go if you want to find Eric

🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) is joined by Steve Pirt (https://www.instagram.com/pirtnation/) to discuss his innovative fitness franchising concept—FlexWerk Fitness, the world’s first co-working space for fitness professionals. They dive into how FlexWerk is empowering personal trainers to become their own bosses and explore its potential for international growth.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

FlexWerk Fitness - https://www.instagram.com/flexwerkfitness/

FlexWerk Fitness (website) - https://flexwerkfitness.com/

🔥 Show Notes:

(00:00) Introducing Steve and his career journey

(7:26) Developing the FlexWerk concept

(19:38) What is FlexWerk Fitness?

(24:37) Run a successful gym with Kilo (visit https://usekilo.com/)

(25:09) FlexWerk Fitness business model

(43:51) Supporting fitness professionals

(51:43) Revenue breakdown and expansion plans

(1:02:15) Client experience

(1:06:58) What's next for FlexWerk Fitness?

(1:09:46) Where to go if you want to find Steve

Episode 4: John Franklin (https://twitter.com/JohnIsBuilding ) & Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about 3 big fitness trends in 2023.   

Show notes:   
•Creators buying businesses instead of businesses buying distribution from creators. Ex. Tai Lopez buys Bodybuilding.com (1:14)  
•Heat and cold exposure. Ex. largest Orangetheory franchise bets BIG on recovery studios (12:35)  
•Is artificial intelligence changing the fitness industry? Ex. Fitness programming app FitBod 300k customers (44:23)  

Enjoyed the show?  
•Buy our gym management software at https://UseKilo.com 

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Jack Wheeler (https://www.instagram.com/360fitnesspt/?hl=en), the founder, CEO and co-owner of 360 Fitness Personal Training.

Introducing Jack Wheeler (0:30)

Running a 7-figure gym that makes $100k/mo (2:29)

Jack’s VIP shake program (6:44)

Sales numbers per month (14:01)

Social proof on all sides of the gym (20:19)

Why Jack’s Facebook Ads work so well (30:10)

Jack explains his marketing process to get leads (38:18)

How to use social proof photos as a part of your ads (48:34)

Jack talks conversion rates & client retention (57:02)

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Mark Fisher (https://www.instagram.com/markfisherhumanbeing/?hl=en) to dive into the process of selling his gym, Mark Fisher Fitness (https://www.instagram.com/mffclubhouse/).

👉 Read Mark's blog post: https://businessforunicorns.com/management-and-leadership/why-mark-fisher-sold-mark-fisher-fitness/

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Business for Unicorns - https://www.instagram.com/businessforunicorns/

Business for Unicorns (website) - https://businessforunicorns.com/

🔥 Show Notes:

(00:00) Introducing Mark

(3:54) Selling Mark Fisher Fitness

(9:23) What is Mark Fisher Fitness?

(11:35) The decision to end the 6-week snatched program

(27:54) The process of finding a buyer

(31:39) Valuation, financing, and the role of lawyers

(51:25) Run a successful gym with Kilo (visit https://usekilo.com/)

(51:57) Timeline of the sale

(56:31) Final thoughts and lessons learned

(59:25) Where to go if you want to find Mark

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Brandon

(2:07) What is MADabolic?

(6:50) Branding and marketing for a fitness franchise

(14:01) Handling negative Google reviews

(16:23) Targeting a specific client avatar

(25:25) Designing a functional fitness space

(29:34) Pricing strategy

(35:37) Finding the right franchisee

(41:56) Next steps for MADabolic

(49:06) Interesting fitness concepts

(57:28) Where to go if you want to find Brandon

🌎 Mateo Lopez met up with Ben Supik (https://www.instagram.com/bensupik/?hl=en) from Activate Body to chat about how his small group training model makes $85k/month and his plans to grow to four locations, with two opening next year!

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Activate Body - https://www.instagram.com/activate_body/?hl=en

Activate Body (website) - https://activatebody.com/

🔥 Show Notes:

(00:00) Introducing Ben

(1:15) Starting the business

(6:03) Transitioning to small group training

(12:36) Expanding the gym and the business model

(18:31) Run a successful gym with Kilo (visit https://usekilo.com/)

(19:04) Overcoming business challenges and gym growth strategies

(24:30) Impact of COVID on the business

(28:19) Current operations and opening a second location

(35:42) Future plans for the business

(37:43) Where to go if you want to find Ben

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dan Trink and Kyle Fields, the co-founders of The Fort NYC, about how they use social media to make $350k/mo from their gyms.   

Introducing Dan Trink and Kyle Fields. (0:02)  

The current state of the fitness industry and how it has changed.  (3:01)  

Writing vs. video content for fit pros (6:36)  

How fitness influencers actually get in shape (14:05)  

Reacting to Joel Seedman (17:10)  

The Fort’s social strategy (21:08)  

The Fort’s content rhythm (29:19)  

How to produce high-quality content (33:18)  

How CrossFit gyms are changing their business model  (40:52)  

Podcasting for gyms (45:04)  

Lead costs (48:43)  

The importance of focus when creating content (57:00)  

Red light therapy (59:38) 

Influencer gyms (1:04:59)  

Fitness in the metaverse (1:10:39)  

Cold plunges (1:17:16)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) discuss LifeTime Fitness’s transformation and a viral gym that claims to be “the best gym in the f***ing world.” 

LifeTime Fitness increases prices (0:50)

LifeTime’s dynamic pricing (3:45)

How gym owners should price their services (9:20)

Why do people pay $300/mo to workout LifeTime (13:15) 

LifeTime’s pickleball strategy (17:18)

What gym owners can learn from Lifetime (24:00)

The greatest gym in the f***ing world (27:08)

Fusion Gym’s big opening  (31:08)

Fusion Gym’s response (33:30)

 Fusion Gym expands to the fitness capital of the world (40:35)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with fitness recruiter, Jessie Stackhouse (https://www.linkedin.com/in/jessie-stackhouse/) from Just Fitness Staffing (http://www.justfitnessstaffing.com/), about what gym owners can do to improve their hiring process and attract ideal candidates.

P.S. If you like our show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://blog.johnisbuilding.com/subsc...) so you don't miss out!

Show notes:

(1:19) Tips to improve your job description & posting

(6:20) Why gym owners should consider working with recruiters

(9:06) How and where to find quality candidates

(11:18) Crafting an outreach message to potential candidates

(12:58) Outbound vs. inbound candidates

(13:59) How many candidates should you interview?

(16:06) Red and green flags to look out for when screening candidates

(21:03) The best platforms for sourcing talent

(23:26) Advice for recruiting at in-person events

(27:57) The most difficult position to fill in fitness

(31:49) The importance of keeping a talent pipeline open

(36:44) How to position your gym to be a place where people want to work 

(40:36) How to improve your gym's website to attract talent

(44:59) Finding high-caliber candidates and filling roles efficiently

(51:15) Where to contact Jessie

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Gym World favorites Cassie Day (https://www.instagram.com/cassiedayyy/?hl=en) from All Day Fit and Dane McCarthy (https://www.instagram.com/mccarthydane/?hl=en) from The Athletic Clubs to break down the exceptional community-building strategies they use in their gyms.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

All Day Fit - https://www.instagram.com/alldayfit.co/?hl=en

The Athletic Clubs - https://www.instagram.com/the.athleticclubs/?hl=en

🔥 Show Notes:

(00:00) Introducing Dane and Cassie

(3:07) Squad training vs. teams training

(9:24) Building community in the gym

(12:33) Classes and marketing

(21:32) Gym events and social media

(30:22) Expanding and interesting new concepts

(33:33) Secret gym mentorship

(35:40) Gym ownership and future plans

(38:12) Run a successful gym with Kilo (visit https://usekilo.com/)

(38:45) Advice for business growth

(43:56) Where to go if you want to find Dane & Cassie

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mike Orefice (https://www.instagram.com/mikey_orefice/) from Iron Vault about how he leveraged social media and branding to build a 7 figure business with 3,000 members in just 5 years.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Iron Vault - https://www.instagram.com/iron.vault

Iron Vault (website) - https://ironvault.company/

🔥 Show Notes:

(00:00) Introducing Mike

(1:35) What is Iron Vault?

(9:16) Brand and content strategy 

(24:37) Marketing and sales

(29:39) Membership models

(33:42) Run a successful gym with Kilo (visit https://usekilo.com/)

(34:14) Influencer gyms and refining systems

(41:41) Revenue streams and events

(49:51) Handling negative reviews

(57:30) Future plans and where to go if you want to find Mike

John Franklin (https://twitter.com/JohnIsBuilding) and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about the business of fitness with Pete Dupuis (https://www.instagram.com/pete_dupuis/), the co-founder of Cressey Sports Performance.

Show notes:

Pete’s relationship with Sahil Bloom (2:36)

How to get successful people to work with you? (5:35)

Pete’s content strategy How to be the Seth Godin (15:06)

How to set boundaries and say no (21:36)

Where Pete gets inspiration (24:20)

Pete’s writing process. (41:20)

Twitter vs. Instagram for growing an audience (43:56)

Using Twitter to test ideas (50:57)

What kind of gym Pete would build if he was starting today? (55:06)

The misconception about social media followings (59:15)

How to hire coaches and personal trainers (1:09:26)

Othership raises $9M to expand their social bathhouse concept (1:11:48)

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Devin Gage (https://gagestrengthtraining.com/) and Jeff Schumacher (https://engagepersonaltraining.com/), where they discuss the acquisition of a struggling gym at equipment value. Devin and Jeff plan to turn the gym around, marking it as their sixth location opened in the past 18 months.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Devin and Jeff

(2:13) Gym concept and expanding to 7 locations

(10:06) Acquiring a struggling gym and scaling the business

(17:01) Finding a good operator and hiring staff

(19:09) Budgeting and improving a fitness facility

(26:37) Managing quality control for locations

(32:47) Scaling a gym business with multiple locations

(38:00) Scaling to 100 locations in 10 years?

(39:22) Mitigating the risks in a gym business

(44:01) Using EOS to grow a gym business

(48:41) Advice for gym owners wanting to run multiple gyms

(51:20) Where to go if you want to find Devin and Jeff

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez talk with Sam Tooley (https://www.instagram.com/coach.samtooley/) from Alpha Fit Club (https://alphafitclub.com/) about his impressive journey from unpaid coach to earning $250k on Instagram, then to running gyms with $360k in profits, and finally, franchising a boutique group fitness studio that's generating 7-figures.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Sam

(6:24) Building a personal brand online

(13:37) Transitioning to a brick-and-mortar gym

(21:16) Personal growth, resilience, and challenges in entrepreneurship

(29:59) What is Alpha Fit Club?

(35:18) The Garage Gym

(43:20) Franchising Alpha Fit Club

(50:07) Marketing strategies, and finding & hiring great staff

(59:50) Why become an Alpha Fit Club franchisee?

(1:01:58) The economics of Alpha Fit Club

(1:06:06) Where to go if you want to find Sam

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with the Founder of Fitt Insider (https://insider.fitt.co/), Anthony Vennare (https://www.linkedin.com/in/vennare), to discuss what's next in the fitness industry how gym owners can prepare for future business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show notes:

(00:00) Introducing Anthony Vennare

(4:08) How Anthony got his start in the fitness industry

(8:35) Marketing strategies to get people in the door

(10:52) What kept people interested in Anthony's gym?

(13:45) Pivoting to online programming and the startup world

(19:24) Building a brand and media company in the fitness industry

(22:46) Discussing sponsored content and how to stay informed in the industry

(26:29) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(28:34) Who does Fitt Insider's content target?

(30:52) Industry trends every gym owner needs to know

(37:32) How can gym owners boost their online presence?

(40:53) What the best gyms in the industry are doing

(44:22) What are other opportunities for growth in fitness?

(48:41) The fitness industry and consumer behavior is changing

(52:39) What are the biggest challenges in business?

(55:49) How can gym owners create a sellable business?

(58:36) Where to go if you want to find Anthony

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) rank the best fitness influencers doing short-form vertical video and break down their businesses.

Mr. Beast on short form vertical video (0:30)

Daddy Noel Deyzel (4:47)

PapaSwolio (15:10)

Joey Swoll (20:23) 

Greg O'Gallagher (31:55) 

The winner (49:20)

Megsquat's $3M+ business (49:37)

How gym owners can make money with vertical video (1:08:00)

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Dane McCarthy, the owner & Founder of The Athletic Clubs–a series of unique training gyms in NYC. His unconventional approach to training drives younger clientele through his doors, so what makes it attractive?

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Dane McCarthy

(2:10) Creating communities through group fitness

(5:06) What are The Athletic Clubs?

(9:38) Marketing via user-generated content

(12:58) Who do The Athletic Clubs target?

(14:37) What is squad training?

(20:30) What do Gen Z want the most?

(25:28) Managing a full-time job on top of running 3 gyms

(27:43) Funding and growth strategies for a fitness start-up

(32:19) Challenges of running a gym in a basement

(34:02) Marketing and selling squad training to Gen Z

(38:58) The only gym to have a dress code

(41:03) Is this model replicable everywhere?

(43:27) Managing and setting boundaries for squads

(48:46) Using paid ads to find ideal clients

(51:53) What makes The Athletic Clubs cool for Gen Z?

(57:12) Opening a gym during COVID & finding an effective space

(1:01:53) What's next for The Athletic Clubs?

(1:09:06) Do squads compete against each other?

(1:13:01) Where to go if you want to find Dane

🌎 In this live episode, John Franklin (https://www.instagram.com/johnisbuilding/) reunites with Brian Bott from Aspire Fitness to discuss the process of running a 7-figure semi-private training business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Brian - https://www.instagram.com/brianbottfitness/?hl=en

Aspire Fitness (Rumson) - https://www.instagram.com/aspirerumson/

Aspire Fitness (Colts Neck) - https://www.instagram.com/aspirecoltsneck/

🔥 Show Notes:

(00:00) Introducing Brian

(1:01) What is Aspire Fitness?

(5:23) Packaging and pricing

(8:00) Small group training vs. semi-private training

(10:00) Transitioning from large group to a smaller model

(17:58) Pricing and scheduling semi-private sessions

(21:02) Run a successful gym with Kilo (visit https://usekilo.com/)

(21:35) Operating two locations

(27:31) Positioning the gym

(31:43) Brian's career path and advice for gym owners

(36:02) Maintaining a strong business partnership

(38:11) Buying a million-dollar building

(43:23) Other moneymaking tips

(47:28) Where to go if you want to find Brian

🎙️ Listen On:

Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465

Spotify - https://open.spotify.com/show/7ehb62i9zloZmyBPNEg1vs

John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez talk to Giancarlo Regni (https://www.instagram.com/realgstrength/), the owner and CEO of G-Strength Philly (https://g-strength.com/). From broke gym owner to making $200k/yr, Giancarlo shares how a rideshare gig turned into a lead machine, and a referral program that boosted his monthly revenue by $10,000.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Giancarlo Regni

(2:47) Getting paid to get leads

(7:02) Moving from a bedroom to a facility

(10:32) Growing the business

(12:25) Opening the first location

(16:30) Evolving his model

(18:48) Packaging, pricing, and scaling

(26:05) Hiring & staffing locations

(30:12) Location economics and lessons learned

(35:24) Marketing and sales strategies

(38:57) Revenue per location

(41:31) Why are small group training models profitable?

(43:39) What's next for Giancarlo?

(46:15) Advice for those who want to start a gym

(47:49) The best referral campaign for gym owners

(51:30) Using social media, reviews, and SEO

(58:28) Where to go if you want to find Giancarlo

John Franklin (https://twitter.com/johnisbuilding?lang=en) chats with Curtis Christopherson (https://curtischristopherson.com/), the owner of Innovative Fitness (https://www.innovativefitness.com/). Together, they break down the exact business model that's helped Curtis scale 17 locations, each averaging $100k/mo.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Curtis Christopherson

(1:32) What is Innovative Fitness?

(4:05) Packaging and pricing

(5:54) Economics of a personal training location

(11:41) Marketing and retention strategies

(15:21) Community-building in the gym

(24:00) Adapting to COVID in the fitness industry

(30:27) Client engagement and programming

(34:37) The hiring and onboarding process

(44:39) Additional studio operations and systems

(48:03) Customer service in the fitness industry

(50:21) Finding a work-life balance as an entrepreneur

(55:40) Where to go if you want to find Curtis

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Andy McCloy (https://www.instagram.com/andymccloy_bci/) to discuss how he built Body Creations Inc (BCI) Sports Performance & Fitness and the lessons he’s learned over 30 years in the fitness industry.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

BCI Sports Performance & Fitness - https://www.instagram.com/bci__sports__performance/

BCI Sports Performance & Fitness (website) - https://bodycreationsinc.com/

🔥 Show Notes:

(00:00) Introducing Andy

(2:01) Overview of BCI Sports Performance & Fitness

(3:12) Andy's fitness career journey

(13:37) Building BCI

(22:25) Run a successful gym with Kilo (visit https://usekilo.com/)

(22:57) Packaging and pricing

(29:28) Sales and marketing strategies

(37:57) Future plans and expansion

(48:33) Andy's advice for gym owners

(50:42) Where to go if you want to find Andy

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined again by Mark Fisher (https://www.youtube.com/c/markfisherhumanbeing) from Mark Fisher Fitness (https://markfisherfitness.com/). Together, they talk about effective strategies for growing a gym and running a successful fitness business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Mark

(3:07) Common gym ownership mistakes

(7:43) Sales and marketing strategies

(11:19) Approaching front-end offers

(19:25) Benchmarks for gym owners and mentorship

(21:17) Managing staff pay

(24:52) Career growth and transparency in a fitness business

(32:14) Where to go if you want to find Mark

John Franklin (https://twitter.com/johnisbuilding?la...) is joined by special guests, Mark Fisher (@markfisherhumanbeing) and Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en), to talk about the risks associated with franchising. They highlight why understanding these risks is important and how making the wrong choices can lead to heavy financial losses.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Intro

(0:45) What's going on with Xponential Fitness?

(7:34) Becoming a franchisee

(10:49) What is the Federal Disclosure Document?

(12:23) Benefits of franchising

(20:51) Financial perks of franchising

(24:54) Risks of franchising

(35:02) Key factors for success in franchising

(38:59) How to choose a good concept

(52:15) Other franchising red flags

(57:12) Can you turnaround an underperforming franchise?

(1:00:22) Where to go if you want to find Mark and Stu

Episode 4: John Franklin (https://twitter.com/JohnIsBuilding ), Mateo Lopez, & Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) talk about what gym owners actually do all day, Mindbody's 2022 trend report, Peloton's refurbished bike program, and Wodify's retention data.

Show notes:   
What does a gym owner actually do all day (0:45)  

Strength training is so hot right now (13:34)   

SoulCycle shuts down studios and partners with ClassPass (15:22)  

Peloton’s refurbished bike program (26:07)  

Wim Hoff ice bath consultation (29:16)  

Gym World vs. World Gym (32:00)   

Wodify’s client nurture data & AI in gym software (40:50)

Enjoyed the show?  

•Buy our gym management software at https://UseKilo.com 

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Simon Anderson (https://www.instagram.com/simonandersonpt/) from SOMA in Sydney, Australia to talk about how he built a super premium 7-figure health and wellness club from scratch—not once, but twice.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

SOMA Health & Wellness Club - https://www.instagram.com/somahealthandwellness/?hl=en

SOMA Health & Wellness Club (website) - https://somacollection.com.au/

🔥 Show Notes:

(00:00) Introducing Simon

(1:10) What is SOMA Health & Wellness Club?

(6:14) Lessons from the service industry

(11:53) Opening and running a gym business through COVID

(22:22) Gym usage and operations

(33:23) Marketing and member engagement

(39:27) Financing the gym

(46:16) Run a successful gym with Kilo (visit https://usekilo.com/)

(46:48) Future prospects and improving the business

(52:53) Where to go if you want to find Simon

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ & Mateo Lopez are joined by Mark Fisher  (https://www.youtube.com/@MarkFisherHumanBeing) to discuss semaglutides–diabetes drugs that are creeping their way into the fitness industry.

Show Notes:

(0:42) What are semaglutides?

(2:20) WeightWatchers buys a telehealth company

(5:01) Semaglutides will be easier to market

(11:18) Mark's hot take on Ozempic

(15:05) Will these drugs disrupt the fitness industry?

(18:26) Pharmaceuticals are a big business

(22:03) Beachbody's in an ideal position to hop on this opportunity

(24:41) Why gym owners should care

(31:25) Get a free shirt from Mateo

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), for round two of the 2023 Gym World Worldwide Worldwide Recognition Awards.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing the Kilo team

(2:04) Rookie of the year

(18:52) Honorable mentions

(32:02) Weirdest trend

(40:45) Predictions for 2024

(51:03) Dream guest for 2024

(57:45) Best moment from 2023

(1:08:25) Wrap up

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Vince Gabriele (https://www.instagram.com/vgabriele71/?hl=en) – gym owner, author, and a marketing expert with a whole host of fitness business projects on his resumé – about how he structured his small group training model to generate 7-figures in revenue.

Check out https://www.vincegabriele.com/ to snatch a free copy of The Ultimate Guide to Marketing Your Gym.

Show notes:

(1:11) Introducing Vince & how he got started in the gym space

(6:07) Becoming a gym consultant to help other gym owners

(8:42) Generating 7-figures in revenue

(10:19) Packaging & pricing a small group personal training model

(15:54) The importance of your gym's footprint & efficiency

(17:56) How do you successfully transition from large- to small-group?

(20:55) Making the max amount of $ with the least amount of people

(24:35) What it means to "showcase your steak"

(26:49) Vince explains the "squirrel marketing" mindset

(28:15) Facebook ads can still work for you

(31:18) The marketing glove – important pieces in your marketing

(36:19) How to get more leads & turn around a gym for the better?

(39:59) Three components of a solid marketing plan

(41:43) What are today's most successful offers to attract clients?

(46:45) 6-week challenges will get people to come to you

(48:01) Advice to build wealth outside the gym

(51:39) Building a second revenue stream

🌎 In this episode of Gym World, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with top ranked nutrition podcaster Brian Sanders (https://www.instagram.com/food.lies/?hl=en) about his private health club, Sapien Center (https://www.instagram.com/sapiencenter/?hl=en), and its unique gym clubhouse concept.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

🔥 Show Notes:

(00:00) Introducing Brian

(1:28) What is Sapien Center?

(8:59) Health and longevity at Sapien

(11:57) The business model and membership

(20:52) Gym events and community building

(29:11) Run a successful gym with Kilo (visit https://usekilo.com/)

(29:44) Designing the space and buildout costs

(35:59) Member trips and retreats

(42:46) What would Brian do differently?

(44:49) Marketing and the sales process

(48:09) Where to go if you want to find Brian

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), to share the nominees of the first ever Gym World Worldwide Worldwide Recognition Awards. They highlight the top guests and concepts featured on Gym World in 2023.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing the Kilo team

(3:35) Favorite guest of 2023

(17:21) Fit pro you would bet it all on

(28:19) Gym concept you would bet it all on

(38:49) Biggest winner

(48:39) Biggest loser

(1:01:34) To be continued…

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Milena Hrebacka (https://www.instagram.com/newbreedmilena/) from New Breed Design to discuss all aspects of exceptional gym branding and how to run successful gym events.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

New Breed Design - https://newbreed.design/

BOSS Thai Boxing (website) - https://bossthaiboxing.com/

BOSS Thai Boxing - https://www.instagram.com/bossthaiboxing/?hl=en

 🔥 Show Notes:

(00:00) Introducing Milena

(3:20) Branding vs. marketing

(6:45) Owning a martial arts studio

(10:16) Gym rebrand case study: logo redesign

(18:37) Custom gym merchandise

(24:14) Gym websites

(29:29) Challenges and solutions in branding

(35:43) Identifying your gym's brand

(38:03) Strategies for running successful gym events

(44:26) Run a successful gym with Kilo (visit https://usekilo.com/)

(44:58) Marketing tactics for gym events

(47:11) How branding helps your gym grow

(54:54) Where to go if you want to find Milena

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Dai & Lisa Palmer from Gas Station Fitness & Nutrition (https://www.instagram.com/gasstation_fitness/) about their successful lead generation process. This strategy is generating an impressive 300 leads a month for both of their CrossFit gyms.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Dai & Lisa

(4:56) Marketing tools that get the most leads

(11:31) Lead gen cost breakdown

(15:49) Lead nurture and sales strategies

(26:02) Structuring a sales call

(28:12) Tips for overcoming marketing roadblocks

(35:51) The easiest way to nurture leads

(37:05) How to make sure leads don't slip through the cracks

(38:53) Advice for gym owners who want more members

(47:48) Where to go if you want to find Dai & Lisa

Episode 10: John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) sit down with the co-founder of Deadboys Fitness, Joshy G ([https://instagram.com/joshyg27?](https://www.instagram.com/joshyg27/)).

Show notes:

• Tom Brady’s TB12 teams with Brandon Marshall’s House of Athlete (1:17)

• CorePower Yoga launches its first strength-based class (25:40)

• Gary Gaines is the sixth executive to leave CrossFit HQ in the last year (32:28)

• Bedros Keulian’s $15,000 alpha male bootcamp (44:00)

• High ticket wellness retreats (1:06:08)

Enjoyed the show? •Buy our gym management software: https://UseKilo.com

•Subscribe to the podcast: https://anchor.fm/gymworld

•Sign up for our newsletter: https://johnisbuilding.beehiiv.com/subscribe

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Joey Welling (https://www.instagram.com/joeywelling/?hl=en) to learn how he built Ethos Athletic Club—a massive gym and wellness club with 1,400 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Ethos Athletic Club - https://www.instagram.com/ethos_ac/?hl=en

Ethos Athletic Club (website) - https://ethosathleticclub.com/

🔥 Show Notes:

(00:00) Introducing Joey

(1:28) Building Ethos Athletic Club

(8:47) Packaging and pricing

(10:58) Attracting new gym members

(18:49) Customer service and community building

(29:18) Run a successful gym with Kilo (visit https://usekilo.com/)

(29:51) The sales process

(36:32) The staff and class offerings

(49:23) Retention

(51:53) Future plans for Ethos Athletic Club

(55:01) Where to go if you want to find Joey

🌎 In this mini episode, Mateo Lopez chats with Tim Concannon (⁠https://www.instagram.com/tim_concannon/⁠) from Nothing Stronger Gym and Sports Medicine about how he grew his small group personal training business—from a 200 sq ft home gym to a 1,500 sq ft facility generating over $700,000 a year with fewer than 150 members and a 45% profit margin.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (⁠https://usekilo.com/gym-world/⁠) so you don't miss out.

📱 Socials:

Nothing Stronger - ⁠https://www.instagram.com/nothingstronger/⁠

Nothing Stronger (website) - ⁠https://nothingstrongergym.com/⁠

🔥 Show Notes:

(00:00) Introducing Tim

(1:31) What is Nothing Stronger?

(4:00) How Nothing Stronger got started

(14:23) Run a successful gym with Kilo (visit ⁠https://usekilo.com/⁠)

(14:55) Expanding the gym

(17:52) Growing the gym business

(22:31) The clientele and special needs training

(24:37) Sports performance program and session structure

(29:55) Marketing strategies and the sales process

(37:06) Future plans for Nothing Stronger 

(38:55) Where to go if you want to find Tim

🌎 John Franklin ( https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en) about expanding your gym, finding the right space, and using a formula to determine how much rent your next gym can afford.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials: The Gym Real Estate Company - https://www.instagram.com/gymrealestate/?hl=en

The Gym Real Estate Company (website) - https://gymrealestate.co/

🔥 Show Notes:

(00:00) Introducing Stu

(2:05) Gym real estate market overview

(10:43) Strategies for expanding gym locations

(17:42) Calculating ideal square footage for gym expansion

(23:13) Evaluating the need for additional space

(33:53) Run a successful gym with Kilo (visit https://usekilo.com/)

(34:27) Recommended operating expenses

(43:36) The future of boutique fitness and open gym models

(51:44) Adding wellness concepts to gyms

(56:57) Where to go if you want to find Stu

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Haylin Alpert from Core Principles Personal Training (https://www.coreprinciplespt.com/). They dove into the unique business model that’s helping Haylin earn $300k from a space under 600 sq ft.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Haylin

(3:48) What is Core Principles Personal Training?

(6:51) Refining the gym business over time

(16:31) Haylin's unique model

(19:34) Packaging and pricing

(22:39) Evolving the sales process

(31:49) What's next for Core Principles Personal Training?

(39:32) Marketing strategies

(44:29) Staffing

(45:43) Lead nurture and class scheduling

(53:30) Final advice from Haylin

(57:51) Where to go if you want to find Haylin

Mateo Lopez dives in deep with Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) to discuss Mark's own super successful fit biz: Mark Fisher Fitness (https://markfisherfitness.com/)

What is Mark Fisher Fitness MFF? (2:55)

Getting snatched in a 6-week program (6:52)

Mark discusses the ups and downs of revenue from the 6-week challenge (10:10)

Charing premium prices for a premium experience (12:09)

Making millions by providing value (19:06)

What gym owners should think about according to MFF (26:26)

How MFF gets people to come into the gym (30:52)

There's a way to be persistent and not be annoying (34:00) 

Getting people to sign up for free offers (38:12)

Why it's important to understand the sales process (44:27)

Selling a high-ticket program (47:52)

Awesome trainers in your gym matter (50:02)

The most common problem people are coming to MFF (51:23)

The best way to do email marketing (56:21)

Using ChatGPT to write content (1:02:06)

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Kieran Williams (https://www.instagram.com/kieran.garage/) from The Garage Gym (https://thegaragegym.co/) about his journey to growing a unique open access facility, despite having no prior background in gym operations.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Kieran

(4:16) What is The Garage Gym?

(12:56) Intentionally limiting gym capacity

(16:13) Services offered and community events

(21:20) Social media and content marketing strategy

(28:04) Gym expenses and maintaining a clean gym space

(35:44) Member autonomy and enhancing member experience

(40:58) Plans for growth

(45:11) Going from member to owner at The Garage Gym

(53:18) Where to go if you want to find Kieran

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Stu Brauer, a retired gym owner, about how investing in real estate can help other gym owners retire in 10 years or less.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show notes:

(00:00) Introducing Stu Brauer & how he got to where he is today

(7:06) Why Stu de-affiliated & started a new concept

(13:16) How to run a profitable gym in a smaller footprint

(16:09) Learning how to make sales

(20:40) How to prove to the bank that you're bankable

(23:47) Explaining Stu's high op cap model

(30:57) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(32:51) How Stu bought his building

(36:17) Why small biz owners are valuable to investors

(37:51) Planning out your space before buying the building

(40:45) Shifting your mindset from gym owner to real estate investor

(44:08) Common struggles with leasing

(48:28) How to not make costly mistakes with leasing

(52:52) Other tips to consider when buying or leasing

(59:18) Different ways to buy a building

(1:04:09) How do you know when you're ready to buy a building?

(1:07:04) How should gym owners think about content?

(1:16:49) Where to go if you want to find Stu

🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Brendan Kalijundic from Kalsamrit Martial Arts (https://www.instagram.com/kalsamritgym/?hl=en) to discuss how he built a martial arts gym with 700 members and earns $200k a year from fight nights.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Kalsamrit Martial Arts (Website) - https://kalsamrit.com/martialarts/

Durham Fight Series - https://www.instagram.com/durhamfightseries/ Brendan's Charity - https://heartsformartialarts.com/

🔥 Show Notes:

(00:00) Introducing Brendan

(1:27) Transitioning from professional fighter to gym owner

(3:52) Opening the gym and making mistakes

(10:35) Economics, packaging and pricing

(13:49) Staffing and scheduling

(18:27) How to make a gym more profitable

(19:57) Marketing and sales strategies for a martial arts gym

(28:46) They key to a successful kids program

(30:19) Run a successful gym with Kilo (visit https://usekilo.com/)

(30:52) Hiring staff, quality control, and retention

(35:41) Expanding the gym

(37:14) How to run successful martial arts events

(49:17) Hearts for Martial Arts Foundation

(51:19) Where to go if you want to find Brendan

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Chris Travis from Seattle Strength & Performance (https://www.seattlesp.com/) to talk about the nuances of staffing and different approaches to compensating coaches.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Chris

(1:42) What is Seattle Strength & Performance?

(7:47) Packaging and pricing

(15:20) Hiring and retaining talent

(27:38) Challenges with staffing and new members

(41:07) Coaching and marketing strategies

(48:00) Employee benefits

(51:55) Firing staff

(56:50) Where to go if you want to find Chris

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Jon

(6:31) Building and scaling a coaching business

(16:26) Finding the right niche

(23:11) Leveraging podcasts for networking and referrals

(32:11) Content marketing for gym owners

(40:36) Generating word of mouth marketing

(45:06) Growing a gym with a podcast

(52:52) Getting more gym clients

(58:03) Using social media to grow a business

(1:04:29) The importance of talking to prospects

(1:11:04) Where to go if you want to find Jon

🌎 Mateo Lopez is joined by Nick Castiglia (https://www.instagram.com/ottawamartialarts/?hl=en) from Gracie Barra to discuss his journey from managing a gym to opening his first with just $2,000 in recurring revenue, and now owning 3 jiu-jitsu super gyms with over 1,000 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Gracie Barra - https://www.instagram.com/gbbarrhaven/

Gracie Barra (website) - https://graciebarra.com/ottawa-on-canada/

Legacy Martial Arts Consulting - https://www.instagram.com/legacymaconsulting/?hl=en

Legacy MAC (website) - https://legacymaconsulting.com/

🔥 Show Notes:

(00:00) Introducing Nick

(7:31) Becoming a successful MMA coach

(11:48) Managing a gym and lessons learned

(15:23) Opening the first location

(20:04) Making the gym profitable

(24:26) Scaling the gym business 

(27:57) Run a successful gym with Kilo (visit https://usekilo.com/)

(28:31) Growing gym businesses during COVID

(33:43) The secret to scaling a successful gym business

(36:03) The systems and processes of the gyms today

(42:50) Becoming Papa Nick and building community

(47:52) Common mistakes gym owners make

(49:26) Managing a healthy work-life balance

(52:27) Where to go if you want to find Nick

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Lindsey VanSchoyck (https://www.instagram.com/lindseyvanschoyck_whnp/), the Founder of Rejuvenating Health (https://www.rejuvenatinghealth.net/), about her journey overcoming imposter syndrome while building an online nutrition coaching biz that's generating $100k/mo.

Show notes:

(1:10) Introducing Lindsey VanSchoyk & Rejuvenating Health

(5:07) Generating $1M in online nutrition revenue

(6:29) What sparked Rejuvenating Health?

(7:43) How Lindsey cultivated her audience on social media

(11:08) How Lindsey structured her offer

(13:00) How do you build a strong team?

(14:16) How Lindsey structured her sales process

(18:18) How Lindsey refined her sales process

(20:29) Leveraging Facebook Groups

(23:45) The importance of following up with leads

(25:13) Publishing strategy for e-books

(27:34) Secret strategies to get more clients & semaglutides

(32:49) Lindsey's advice for building a nutrition empire

(36:30) How much of Lindsey's business comes from her personal vs. brand page

(40:28) What happens at the end of Lindsey's program?

(44:07) Lindsey's biggest tip–find creative ways for your clients to finance

(47:13) Lindsey's goals for Rejuvenating Health

(51:12) Organic vs. paid advertising

(54:57) Lindsey's final advice

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Mike Doehla (https://www.instagram.com/mikedoehla/?hl=en), the former CEO and Co-founder of Stronger U Nutrition, about how he bootstrapped a nutrition business and sold it for 8-figures.

Show notes:

(1:26) What is Stronger U Nutrition?

(2:49) How Mike got into the nutrition business

(6:28) Pricing nutrition programs & client numbers

(11:29) How the business grew without paid marketing

(15:20) Mike's system to managing thousands of clients

(17:43) How do you have a work-life balance when scaling a biz?

(19:31) What made Stronger U more successful than anyone else?

(24:08) Mike discusses his social media strategy

(29:02) How Mike hired the best coaches for Stronger U?

(35:33) Advice for gym owners trying to add nutrition to their biz

(38:40) Selling Stronger U Nutrition for 8-figures

(43:16) The importance of doubling down on your strengths

(45:54) How do you sell healthy habits?

(54:55) Why Facebook is the best platform & how to use it

(1:02:27) Navigating life after retiring & selling a business

(1:04:16) Predicting opportunities in the fitness/nutrition industry

(1:09:20) AI in the fitness industry

(1:12:26) What's next for Mike?

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with fitness entrepreneur, Matt Wilber (https://mattwilberofficial.com/), about how he scaled to 10 locations, including four that bring in over $1M each.

Show notes:

(1:42) Introducing Matt Wilber & his start in the gym business

(10:21) Opening his first location and hiring his first coach

(12:42) Scaling to four locations using challenges

(15:22) The cost of opening multi-location

(16:43) Packaging & pricing bootcamp classes

(18:23) What Matt did to stand out from other gyms

(25:54) Hiring key players to your business

(34:24) Who is coaching the coaches?

(39:30) Scaling to 10 locations at the worst time possible

(46:00) Transitioning from a large to small group training model

(50:36) Packaging, pricing, and marketing a new model

(55:15) Matt's internal upselling process

(56:43) The challenges of switching business models

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Dan Purington from Woodslawn Fitness (https://crossfitwoodslawn.com/) about his unique approach to running a CrossFit affiliate that brings in $50k per month.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Dan

(3:09) What is Woodslawn Fitness?

(7:56) Breaking down the space

(12:16) Pivoting models & growing through semi-private training

(17:59) Revenue streams

(25:14) Staffing the gym and utilizing a smaller space

(33:48) Advice for gym owners wanting to pivot

(42:36) Marketing and selling

(50:04) Can you offer CrossFit using a small group model and be successful?

(58:48) Starting from scratch

(1:01:12) Where to go if you want to find Dan

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Daniel Davidson from CrossFit Main Line (https://crossfitmainline.com/) to chat about his unique approach to growing his member base through strategic acquisitions.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Daniel

(2:14) Starting and growing a chain of CrossFit gyms

(14:27) Built-on gym acquisitions

(21:26) Valuating gyms

(24:28) Economics of CF Main Line

(30:54) Managing the gyms and marketing

(37:31) Buying a building

(49:09) What is CF Collective?

(1:06:24) What's next for CF Main Line?

(1:09:45) Where to go if you want to find Daniel

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Cassie Day (https://www.instagram.com/cassiedayyy/?hl=en) — an award-winning personal trainer and the Founder & CEO of All Day Fit — about all things social media and how to make big money by creating organic content.

Introducing Cassie Day & her gym All Day Fit (1:53)

The inspiration behind a lane gym & what it is (5:38)

How much money does ADF bring in? (10:54)

Getting clients through organic social posts without using ads (12:15)

Planning out marketing content for the full year (15:27)

Why creating content that provides value to others is important (19:04)

How to create high-quality content (24:04)

Biggest lessons learned from having a digital marketing/content creation background (27:39)

The four-week cycle of content & content team (32:05)

How to turn leads into clients via social media (36:13)

Offering a "hot commodity" service that sells out (40:50)

Building a personal brand vs. a gym brand (45:35)

Be the expert & stand out — where do you find inspiration? (51:02)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) discuss a viral gym that claims to be “the best gym in the f***ing world.”

The best gym in the f***ing world (0:42)

The front man for the best gym in the f***ing world (9:05)

The economics for the best gym in the f***ing world (17:07)

Financing the best gym in the f***ing world (23:19)

The business plan for the best gym in the f***ing world (26:02)

Takeaways for gym owners (35:43)

Kilo gym management software tattoos (36:15)

Selecting a profitable niche in fitness (39:10)

The Glute Guy (39:55)

Knees Over Toes Guy (48:55)

The Vertical Jump Guy (52:20)

Metal Workout (59:40)

🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) talks with Mark Ehnis (https://www.instagram.com/meatheadmark/) from PowerStrength Training Systems about scaling five massive locations that offer small group personal training for both athletes and adults.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

PowerStrength Training Systems - https://www.instagram.com/powerstrengthts/

PowerStrength Training Systems (website) - https://powerstrengthpro.com/

🎙️ Listen On:

Apple -

Spotify -

🔥 Show Notes:

(00:00) Introducing Mark

(1:41) What is PowerStrength Training Systems?

(9:33) Expanding the business

(17:20) Running athlete and adult programs

(26:38) Run a successful gym with Kilo (visit https://usekilo.com/)

(27:10) Building a scalable model

(41:08) Staffing and compensation

(46:31) Sales and lead generation

(49:41) Buying real estate

(56:20) Where to go if you want to find Mark

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk with Andrea Savard (https://www.instagram.com/asavard_firepower/) – a Two-Brain Business mentor and the co-owner of Reebok CrossFit FirePower – where she shares the ups & downs, and twists & turns of using real estate as a financial lever.

How Andrea got started in real estate (1:18)

The economics of buying a large gym (6:20)

What Andrea wouldn't do when buying a gym (11:33)

Top- and bottom-line for the gym (16:59)

The beginning of Andrea's 7-year nightmare (18:02)

How much goes into finding a sufficient property to buy (23:43)

What happens when a deal falls through (25:53)

Finding money again for a new building (30:46)

I bought a space right when the pandemic hit. Now what? (34:11)

What if we bought a farm and moved our gym to a rural setting? (42:46)

Selling yet again. The gym still needs a home… (46:19)

Real estate strategies from a real estate veteran (50:19)

Advice for gym owners wanting to get into real estate (56:13)

The importance of starting small (59:05)

The one thing gym owners should never do (1:02:17)

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Emily Strasfeld of Mark Fisher Fitness (https://markfisherfitness.com/). They break down the simple 3 step process that's helped Emily sell millions in gym memberships, even without previous sales experience.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Emily

(4:41) Framework for handling objections

(7:36) Common objections in gyms

(8:58) Example 1: I need more time

(13:07) Handling indecision in sales conversations

(20:11) Example 2: It's too expensive

(24:14) Empathy and confidence in sales conversations

(30:39) Example 3: I need to talk with my partner

(35:18) Final advice for gym owners

(37:34) Where to go if you want to find Emily

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) sits down with Kevin Higgins (https://www.instagram.com/kevinnhigginss/) in studio to talk about the grind behind Stonefitt Performance (https://www.stonefittperformance.com/) and its massive kids program that now serves 550 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

🔥 Show Notes:

(00:00) Introducing Kevin

(1:30) What is Stonefitt Performance?

(6:53) Starting and growing the gym

(8:18) Scheduling and programming

(11:17) Running a successful kids program

(18:15) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:48) Advice for gym owners

(21:37) Expanding the gym, marketing, staff, and community

(32:45) Future plans for Stonefitt Performance

(34:52) Improving systems and processes for the second location

(44:08) Where to go if you want to find Kevin

🌎 Mateo Lopez sat down with Tina Morin (https://www.instagram.com/tinavmorin/) from MSC Strength to chat about how she uses events and partner collaborations to drive more than half of her leads.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

MSC Strength - https://www.instagram.com/msc_strength/

MSC Strength (website) - https://mscstrength.com/

🔥 Show Notes:

(00:00) Introducing Tina

(1:52) What is MSC Strength?

(6:02) Event strategy and partner collaborations

(16:23) Run a successful gym with Kilo (visit https://usekilo.com/)

(16:56) Finding partners and creating agreements

(23:31) Generating email lists and referral system

(30:13) Event planning and delegation

(33:12) Where to go if you want to find Tina

John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez caught up with Chris Cooper, the CEO of Two-Brain Business (https://twobrainbusiness.com/), to delve into the powerful insights from the latest State of the Industry report.

This fancy guide tells us what the best coaching gyms are doing, so you can make smarter, data-driven decisions for your gym. If you haven't already, download a FREE copy of the report here: https://twobrainbusiness.com/data/

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Chris Cooper

(1:41) What is the State of the Industry?

(7:39) Thoughts on CrossFit HQ

(14:53) Average Net Owner Benefit

(18:54) Gym revenue and expenses

(23:14) Average membership and profitable models

(32:53) Training models vs. class sizes

(37:05) Are most gyms running a broken model?

(41:46) Effective Hourly Rate for gym owners

(45:20) Why data-driven insights are important for gyms

(48:18) How Chris turned around his struggling gym

(51:55) How to run a successful gym

(54:35) Identifying weaknesses and improving operations

(1:00:16) Marketing insights

(1:03:19) Where to go if you want to find Chris

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Mike Doehla to discuss how he built an 8-figure online nutrition coaching empire and how he found meaning beyond work.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Mike - https://www.instagram.com/mikedoehla/?hl=en

Mike's website - https://mikedoehla.com/

🔥 Show Notes:

(00:00) Introducing Mike and being a subreddit moderator

(8:03) Finding identity after selling a business

(12:39) What is Stronger U Nutrition?

(13:33) Spending habits and starting a pasta shop

(17:33) Building an 8-figure online nutrition business

(23:42) Run a successful gym with Kilo (visit https://usekilo.com/)

(24:15) Importance of referrals

(29:35) Challenges of adding nutrition services and standing out

(38:40) Leveraging online teams and communities

(40:53) What are coaches doing wrong?

(46:32) What Mike would do differently today

(48:54) Thoughts on branding and marketing

(53:27) Where to go if you want to find Mike

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Oskar Johed, the owner of two CrossFit gyms in Sweden, to discuss the strategies he's using to scale across multiple locations and achieve impressive metrics.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Oskar Johed

(2:11) Scaling cash flowing gyms in a multi-location setting

(10:22) Staffing locations & quality control

(13:56) The secret to creating an amazing product

(16:14) Attracting & retaining gym members

(18:17) Why Oskar doesn't use social media

(21:26) Creating efficient programming

(24:27) Advice for gym owners: why it's better to simplify operations

(34:25) What are goal reviews & why are they important?

(37:49) How Oskar keeps track of his clients

(40:09) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(43:59) The challenges of running a successful CrossFit gym

(56:13) How to run a more successful CrossFit gym

(1:01:25) Does coaching certification impact a gym's success?

(1:04:40) How to improve CrossFit coaching quality

(1:11:06) Where to go if you want to find Oskar

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Chris Cooper to unpack the 2024 Two-Brain Business State of the Industry report, sharing eye-opening insights into how gyms and their owners are performing.

Download your free copy here: https://twobrainbusiness.com/the-state-of-the-fitness-industry-2024/

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Chris - https://www.linkedin.com/in/twobrain/

Two-Brain Business - https://www.instagram.com/twobrainbusiness/?hl=en

Two-Brain Business (website) - https://twobrainbusiness.com/

🔥 Show Notes:

(00:00) Introducing Chris

(1:39) What is the State of the Fitness Industry?

(7:03) Revenue

(14:39) Number of clients

(22:28) Membership pricing

(25:09) Average revenue per member

(31:58) Length of engagement

(39:56) Lifetime value

(48:02) Run a successful gym with Kilo (visit https://usekilo.com/)

(48:35) Staff expenses

(51:23) Fixed expenses

(57:47) Profit

(1:02:15) Effective hourly rate

(1:05:10) Resources to run an above average gym

***THIS EPISODE HAS EXPLICIT CONTENT***

John Franklin (https://twitter.com/JohnIsBuilding) and Mateo Lopez sit with Jay Wein (https://www.instagram.com/dicey_mcsorely/) to share their craziest stories from the NYC gym scene.

“Seeking real CrossFit gossip” (0:46)

The CEO of Garage Gym TikTok (30:18)

NOBULL Lands investment from NFL (51:39)

The male crop top is back (59:24)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dani & Jason Brown about building a massive coaching business via Instagram.

Introducing Dani & Jason Brown (0:40)

What is the Conjugate Method? (5:38)

Selling a programming business? (12:00)

Selling $250k in online programs (15:33)

Jason’s advice for building an online training business (22:56)

Growing a 50k-person Instagram following (25:22)

Instagram tactics (29:30)

Jason’s core offer (35:30)

Jason’s epic Garage Gym (42:39)

Rating TikTok Garage Gyms (44:37)

The best powerlifting gym in Boston (48:38)

Being a garage gym consultant for rich people (55:20)

Overrated or underrated:

Ice baths (59:56)

The sumo deadlift high pull (1:02:19)

Greens powder (1:08:39)

Natty or not content (1:11:12)

Fasted cardio (1:18:19)

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Pete Dupuis (https://www.instagram.com/pete_dupuis/?hl=en) from Cressey Sports Performance (https://www.instagram.com/cresseysportsperformance/?hl=en) to talk about the simple marketing strategy that doubled Pete's revenue. This strategy can help gym owners like you make more money, too.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Pete

(7:12) Pete's background in the industry

(15:33) What is Cressey Sports Performance?

(20:22) Breaking down the business

(28:18) Entrepreneurship, business partnership, and work-life balance

(39:15) Challenges in marketing a sports performance gym

(46:31) Positioning and niching down

(55:20) The quick & dirty positioning exercise

(1:09:45) Advice for gym owners

(1:13:36) Where to go if you want to find Pete

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with James Pratt of Pratt Personal Training (https://www.instagram.com/prattpersonaltraining/) to talk about marketing strategies that have helped James get 650 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing James Pratt

(2:35) What is Pratt Personal Training?

(5:06) Growing to 650 members

(7:24) Running a gym with a partner

(11:10) Marketing strategies

(19:18) Customizing programs

(21:56) What's next for Pratt Personal Training?

(24:02) Hiring and retaining staff

(27:53) Why scale the business?

(33:05) Where to go if you want to find James

Episode 3: John Franklin (https://twitter.com/JohnIsBuilding ) & Mateo Lopez talk with Chris Cooper (https://www.youtube.com/@profitablegym) about the Two-Brain Business State of the Industry report, which collected data from 10,657 gyms worldwide.  

Show notes:  

How much revenue do gym owners make (2:45)  

How much money does a gym owner spend each month (4:00) 

How much money does a gym owner make (4:48) 

Average amount of members per gym (5:32) 

What gym owners charge for group classes (8:45) 

Why CrossFit gym owners hate paid marketing (10:14) 

How many leads do gym owners get each month (12:55) 

Why OG CrossFit gym owners were broke & angry (14:50) 

What gym owners pay for leads (16:55) 

Selling cold leads vs. warm leads (23:42)  

How many members do gym owners lose each month (28:45) 

CrossFit gym owners rate CrossFit's management (31:01) 

Should you become a CrossFit affiliate? (33:38)   

Enjoyed the show?  

•Get your copy of the State of the Industry here: https://twobrainbusiness.com/soi22/ 

•Buy our gym management software at https://UseKilo.com

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Michael Keeler from Business For Unicorns (https://www.businessforunicorns.com/), a company specializing in gym mentorship. They dive into the shared characteristics of the most profitable gyms and discuss strategies for running a more successful fitness business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Michael Keeler and BFU

(2:29) What is the Gym Owner Benchmarks Report?

(5:40) Rates, services, and profitability

(10:12) Selling small group classes

(12:15) Client engagement and marketing strategies

(22:09) What keeps clients coming back?

(28:29) Members, revenue, and profit margins

(33:07) Do gyms use management software?

(34:58) How do gyms get leads?

(37:39) Referral marketing strategies

(43:23) Leading and pitching low-barrier offers

(53:27) Biggest challenges for gym owners

(58:57) Financial benchmarks for gym owners

(1:04:32) Which gyms are most profitable?

(1:07:16) Final takeaway for gym owners

(1:10:18) Where to go if you want to find Michael

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Jamie Weeks, founder of SweatHouz (https://www.instagram.com/sweathouz/) and the largest Orangetheory franchisee. They discuss Jamie’s experience as a franchisee and how it’s helping him scale his wellness studio concept to 200 locations in 6 years.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Jamie - https://www.instagram.com/jamieweeksatl/

🔥 Show Notes:

(00:00) Introducing Jamie

(2:51) What is SweatHouz?

(5:00) Lessons from a franchisee

(8:06) Staffing and quality control

(11:04) How SweatHouz is different from other franchises

(16:49) Advice for new franchisees

(19:25) Future offerings at SweatHouz

(22:23) Run a successful gym with Kilo (visit https://usekilo.com/)

(22:56) Consistent quality and customer experience

(24:45) Tracking metrics

(26:55) Role models

(29:32) Future of wellness and fitness

(34:00) Advice for aspiring entrepreneurs

(38:49) Where to go if you want to find Jamie

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Nick Page (https://www.instagram.com/nickpage_ttp/?hl=en), the owner & founder of The Trainer Page, about undervalued Instagram strategies that help him generate over $15k/mo.

Introducing Nick Page (0:35)

How Nick's business evolved (1:09)

Nick talks Instagram strategies (7:16)

Just DM your followers and take action (12:03)

How do you get people to follow you? (18:36)

Why running a contest is effective when done right (21:07)

Instagram will stop you at some point (26:32)

The importance of having social proof & a social presence (29:29)

How do you come up with post ideas? (33:01)

Getting more leads on social (40:10)

How do you manage all the leads? (47:29)

What kind of reply rate should a gym owner be expecting? (51:08)

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Sarah and Chris Amenta from SoCal Weightlifting Club (https://www.socalwlc.com/) to chat about how they grew the largest weightlifting gym in America and now generate $50k/month.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Sarah and Chris

(1:35) What is SoCal Weightlifting Club?

(7:59) Challenges of growing a weightlifting club

(11:11) Onboarding, packaging, and pricing

(16:09) Classes, members, and coaching

(24:02) Creating weightlifting events and competitions

(31:09) Run a successful gym with Kilo (visit https://usekilo.com/)

(32:39) What is Onyx?

(40:00) The staff and influencer gyms

(43:53) Marketing strategies for attracting new clients

(50:51) Reducing retention

(55:04) What's next for the gym business?

(57:15) Where to go if you want to find Sarah and Chris

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Chris Cooper (https://twobrainbusiness.com/) to talk about his new book, The Golden Hour, and how gym owners can grow their business in just 1 hour a day with a 6-step framework.

Grab your copy here: https://a.co/d/h0clg2z

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

The Golden Hour Challenge - https://twobrainbusiness.com/golden-hour-resources/

🔥 Show Notes:

(00:00) Introducing Chris

(1:31) What is The Golden Hour book?

(7:19) What Chris's Golden Hour routine looks like

(9:25) Projects for gym owners

(11:33) What is The Golden Hour Challenge?

(15:15) Success stories

(25:46) Run a successful gym with Kilo (visit https://usekilo.com/)

(26:18) The importance of consistency and productivity

(35:23) Retention and staff engagement

(38:09) The Two-Brain Business Summit

(44:20) Where to go if you want to find Chris

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Andrew Charlesworth, the Midwest Affiliate Representative from CrossFit who ensures 800 affiliates in the Midwest don't go out of business, about how affiliates can do better financially.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://blog.johnisbuilding.com/subsc...) so you don't miss out.

Show notes:

(0:32) Introducing Andrew

(2:35) The state of Affiliates at the CrossFit Games

(4:03) What is an Affiliate Representative?

(5:58) Running a gym in a humanitarian way

(7:41) How Andrew helps CrossFit Affiliates

(11:44) Are people in the CrossFit community in it for the money?

(16:00) CrossFit HQ is helping Affiliates make more money

(20:24) Why do Affiliates underprice?

(24:21) How many members does Andrew have?

(26:30) Consistent quality of class experience matters

(29:28) How Affiliates can be more passionate about programming

(31:09) What if Affiliates are too passionate about programming?

(33:48) The difference between passion for training vs. business 

(40:49) How to get a model to get cash flow

(43:45) The importance of having a strong network in the community

(44:47) What stand-out CrossFit gyms are doing

(50:37) What are commonly held beliefs in the community that are wrong?

(52:09) Quality control and helping Affiliates

(57:21) Where to find Andrew

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Chris Cooper (https://twobrainbusiness.com/) to talk about his latest book, 'Millionaire Gym Owner.' Chris wants to show gym owners how to use their income to build real wealth. The book is full of strategies and real success stories from 14 gym owners who made $1M net worth.

You can download it for FREE on Kindle until Feb. 16. Get it here: https://www.amazon.com/dp/B0CTKNP5VD

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Chris

(1:54) What is Millionaire Gym Owner?

(5:21) Investment strategies for gym owners

(11:32) Reinvesting in your fitness business

(19:26) The fastest path to becoming a millionaire

(22:46) Leverage for business growth and risk

(34:30) How to approach business growth

(37:37) Retirement planning for gym owners

(41:50) Functional retirement vs. actual retirement

(48:06) The most surprising success story from the book

(50:26) How to look at money and managing expenses

(55:11) Final takeaway from Millionaire Gym Owner

(58:10) Where to go if you want to find Chris

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite in studio with Dan Trink and Kyle Fields from The Fort NYC to break down their series of small group training gyms and how they grew revenue by $100k in 1 month.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Dan - https://www.instagram.com/dantrink/?hl=en

Kyle - https://www.instagram.com/kyle.from.the.fort/

The Fort NYC - https://www.instagram.com/thefortnyc/

🔥 Show Notes:

(00:00) Introducing Dan and Kyle

(3:13) Media spend and creating content

(8:16) Writing blogs and weekly newsletters

(12:09) What matters most in business?

(14:28) What is The Fort NYC?

(19:11) Opening a new gym and managing multiple locations    

(22:53) Run a successful gym with Kilo (visit https://usekilo.com/)

(23:26) Packaging and pricing strategies

(37:23) Challenges of a seasonal gym business

(43:17) How to make an extra $100k in 1 month

(46:41) Staffing multiple locations

(50:51) What's next for The Fort NYC?

(54:12) Tracking client training and results

(59:20) Where to go if you want to find Dan and Kyle

🌎 In this episode, Mateo Lopez chats with John Farkas (https://www.instagram.com/coachjohnfarkas/?hl=en) about running his own gym, Blue Ocean Fitness (https://www.instagram.com/blue_ocean_fitness/), and his transition to managing multiple Alloy Personal Training franchise locations. They also discuss key marketing and staffing strategies for gym owners.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Blue Ocean Fitness (website) - https://blueoceanfitness.net/

Alloy Ballwin - https://www.instagram.com/alloyballwin/?hl=en

Alloy Claymont - https://www.instagram.com/alloyclaymont/?hl=en

Alloy Wildwood - https://www.instagram.com/alloywildwood/?hl=en

🔥 Show Notes:

(00:00) Introducing John

(2:44) What is Blue Ocean Fitness?

(18:36) Run a successful gym with Kilo (visit https://usekilo.com/)

(19:08) Impact of COVID on the gym

(24:00) Transition to Alloy Personal Training franchise

(28:19) Evaluating new locations

(33:43) Launching a gym franchise

(38:28) Marketing strategies for gym owners

(44:23) Managing multiple gym franchise locations

(47:10) Staffing and talent acquisition

(51:58) Monitoring success and performance

(57:15) Advice for scaling a gym business

(1:00:32) Where to go if you want to find John

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Mike Baker (https://www.instagram.com/coachmikebaker/) to discuss the business model of BOLT Fitness & Performance Training (https://boltfitnessperformance.com/), generating $900k annually from semi-private and small group training.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes: 

(00:00) Introducing Mike

(2:22) What is BOLT Fitness & Performance Training?

(8:13) Getting started in fitness

(13:14) Evolving the business model

(20:21) Adding and managing a sports performance program

(31:51) Revenue breakdown

(34:47) The sales process

(38:09) Marketing strategy and reducing churn rates

(43:36) What's next for Mike and the gym?

(53:05) Where to go if you want to find Mike

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Daniel Chaffey (https://www.instagram.com/dc1andonly/) of CrossFit Louvre (https://crossfitlouvre.com/) to talk about the systems and processes behind running the biggest chain of affiliates in the world.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Daniel Chaffey

(7:24) Running the biggest affiliate in the world

(13:17) Servicing his members

(18:25) Member retention strategies

(26:11) The importance of having a front desk receptionist

(31:28) Using a guest register

(35:36) Hiring and training a front desk receptionist

(39:47) Employee compensation and retention

(51:25) Career progression and development for coaches

(1:02:04) Personal training vs. CrossFit

(1:11:49) Outro

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Cassie Day (https://www.instagram.com/cassiedayyy...) for a deeper dive into her killer content strategy that sells $85k/mo in training on Instagram.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Cassie

(5:38) Cassie's social media strategy

(9:43) Breaking down the content cycle

(16:53) Why Cassie's content works well

(21:45) How to build a content strategy for a gym

(28:26) Getting coaches to create content

(30:06) Selling through Instagram and marketing strategies

(36:55) What's next for Cassie and her gym?

(50:00) Cassie's final advice for gym owners

(52:02) Managing a healthy work-life balance

(58:44) Where to go if you want to find Cassie

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠, Mateo Lopez, and Mark Fisher (@markfisherhumanbeing  ) sat down with Rick Mayo (https://www.rickmayo.com/), the CEO of Alloy Personal Training, to talk about simple business model that more gym owners are using to scale multiple successful locations.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show notes:

(00:00) Introducing Rick Mayo and why Mark loves the model

(5:24) What is Alloy?

(8:17) How many employees are needed at a location?

(9:27) Why the language you use matters

(12:15) What does the programming look like?

(18:53) The importance of how you position services

(27:00) Sponsor message: Run a successful gym with Kilo (visit https://usekilo.com/)

(30:23) Running the only small group personal training franchise

(36:16) The economics of a good location

(37:27) Finding the perfect location

(39:52) Discussing Alloy's marketing strategy

(48:59) What Mark looked for to find the right location

(54:20) Rick discusses pricing anchors

(57:43) The importance of brand design

(1:06:22) Who makes an ideal franchisor?

(1:09:07) Where to go to find Rick and Alloy

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) chats with Damon Vincent (https://www.instagram.com/damon_vee/) from Train Unique about how he built a gym for special needs athletes that now brings in $45,000 a month.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Train Unique - https://www.instagram.com/wetrainunique/

Train Unique (website) - https://fitnessforspecialneeds.com/

🔥 Show Notes:

(00:00) Introducing Damon and the origins of Train Unique

(7:58) Packaging and pricing

(9:46) Working with special needs athletes

(11:15) Hiring and staff  

(11:59) The space

(14:33) Run a successful gym with Kilo (visit https://usekilo.com/)

(15:05) Operational details

(20:28) Advice to gym owners

(21:24) Marketing strategies and the sales process

(27:28) Where to go if you want to find Damon

John Franklin (⁠https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez reunite with Dan Trink (https://www.instagram.com/dantrink/?hl=en) from The Fort NYC (https://www.thefortnyc.com/). Last time we talked about their content strategy. Now, Dan's unpacking the strategy that drives their gym's profits.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Dan Trink

(2:20) CrossFit dreams and career paths

(8:33) How Dan got his start in the industry

(11:10) Hiring good people and staff treatment

(16:24) Challenges of creating career stability

(21:23) Do gym owners need to be present in the gym?

(25:42) Training, packaging & pricing at The Fort NYC

(27:59) Discussing 2-week paid trials

(29:53) The sales process and nurturing strategies

(35:33) Setting client goals & building community

(40:47) Opening The Fort flagship location

(43:16) Buildout and rent costs in NYC

(51:12) Small group personal training design & philosophy

(1:00:22) Creating content for social media

(1:05:38) Using paid ads & expanding business with paid traffic

(1:10:09) What's next for The Fort?

(1:12:54) Where to go if you want to find Dan

🌎 In this live episode, Mateo Lopez chats with Ben Fogel (https://www.instagram.com/ben_fogel/) from Epic Fitness about his gym’s unique corporate wellness program and how he’s helping local businesses improve employee health.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Epic Fitness - https://www.instagram.com/epicfitnessutah/

Epic Fitness (website) - https://epicfitnessutah.com/

🔥 Show Notes:

(00:00) Introducing Ben

(1:21) What is Epic Fitness?

(2:34) Ben's athletic background and starting the gym

(14:14) Building a corporate wellness program

(17:59) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:31) How a corporate wellness program works

(27:18) Buying a gym building

(30:54) Where to go if you want to find Ben

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Luka Hocevar (https://www.instagram.com/lukahocevar/?hl=en) of Vigor Ground Fitness and Performance about top strategies in coaching, service delivery, and marketing that can take your gym to the next level.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Vigor Ground Fitness and Performance - https://www.instagram.com/vigorgroundfitness/?hl=en

Vigor Ground Fitness and Performance (website) - https://www.vigorgroundfitness.com/

🔥 Show Notes:

(00:00) Introducing Luka

(1:59) Luka's start in the fitness industry

(9:06) Qualities that make a good coach

(16:25) Advice to be a top gym owner

(29:35) Run a successful gym with Kilo (visit https://usekilo.com/)

(30:07) Proven marketing strategies to grow a gym

(44:45) Building a local presence and expertise

(52:08) Luka's gym mentorship program

(58:46) Where to go if you want to find Luka

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Jay Wein (https://www.instagram.com/dicey_mcsorely/) bring you the best (& worst) stories from the Gym World.

Show notes:

Can you be a fat personal trainer? (0:23)

Is there a market for overweight personal trainers (6:50)

Planet Fitness’s new marketing campaign was inspired by dick pill commercials (10:44)

The Bear Cave releases a short report on Planet Fitness (16:56)

LA Fitness’s new concept is a mall food court but for fitness studios (21:38)

Virtual reality fitness app FitXR wants you to sculpt in the metaverse (33:07)

ISSA’s TikTok ad campaign. Do certifications matter in fitness? (43:45)

Enjoyed the show?

•Get our newsletter: https://johnisbuilding.beehiiv.com/su...

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John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠, Mateo Lopez, and Mark Fisher (https://www.youtube.com/channel/UCpI_I0QUkOsTOVi-HYS-y1g) sat down with James Pratt from Pratt Personal Training (https://www.instagram.com/prattpersonaltraining/) to talk about how his small group training facility is on track to make $1.9M from a shared space.

P.S. If you like our show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://blog.johnisbuilding.com/subsc...) so you don't miss out!

Show notes:

(2:20) What is Pratt Personal Training?

(5:16) How James got started with personal training

(9:01) How sharing a space with another facility works

(12:32) How much does the gym rent cost?

(15:18) Growing the business organically and lessons learned

(21:57) Why believing in yourself and having confidence as a coach matters

(28:21) Discussing CrossFit affiliates and approaches to business

(33:54) What was James's hiring process?

(39:29) What James would have done differently in his business

(48:44) A common mistake gym owners make

(54:12) James's advice to gym owners

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Angelo Medici, a senior VP at Live Oak Bank (https://www.liveoakbank.com/), where he reveals exactly how gym owners can use the bank to build their wealth really fast.

Show notes:

(1:39) What is Life Oak Bank and SBA lending?

(6:12) What makes a gym bankable? (aka, good target to get a loan)

(9:09) What is the debt service coverage ratio?

(11:48) How can gym owners value their business?

(13:33) Example of a deal structure as a buyer with SBA

(15:51) Benefits of SBA lending

(17:47) How can gym owners qualify for an SBA loan?

(18:47) What do payments & rates look like for a $1M loan?

(23:17) How do interest rates affect a business's value?

(25:53) Can you borrow from other lenders to put equity into an SBA?

(28:17) What does the SBA timeline & process look like?

(33:41) Can you have multiple SBA loans?

(37:35) If you're not profitable, can you still qualify for a loan?

(39:06) How do banks calculate a gym's EBITDA number?

(42:31) The BEST use of an SBA loan

(46:27) If I profit more, am I obligated to pay off the loan faster?

(48:15) What is a line of credit and how does it work?

(52:49) Where should gym owners look for a broker?

(55:10) I have no experience in business, can I still qualify for a loan?

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Tim Carroll from 908 Athletics (https://www.instagram.com/908athletics/?hl=en) to talk about building a profitable CrossFit business, buying gym real estate, and how creative partnerships led to multiple tenants covering Tim's million-dollar mortgage.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Tim

(4:11) Opening multiple CrossFit gyms

(8:52) Economics of both locations

(12:56) The key to scaling CrossFit gyms

(17:10) Tim's new training concept

(25:48) Buying gym real estate and subleasing

(34:57) What's next for Tim?

(37:04) Managing multiple locations

(41:15) CrossFit and landlord challenges

(46:46) Working with a spouse

(49:00) Being a CrossFit athlete and gym owner

(51:44) Where to go if you want to find Tim

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Riggio, the founder of Varsity House Health & Performance (https://www.instagram.com/varsityhouse/?hl=en). Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Joe Riggio

(2:01) What is Varsity House?

(6:27) The process of owning and building Varsity House

(18:53) Transitioning from large group to small group

(25:12) Calls to action, marketing strategies, and offers

(30:34) Should gym owners do their own marketing?

(36:03) The power of using the 6-week challenge

(39:47) Sales strategies, packaging & pricing

(45:31) Joe's new personal training concept

(51:14) The recruiting process and hiring staff

(58:20) The leadership team and staff compensation

(1:05:16) Opening 20 small group personal training gyms

(1:11:53) Where to go if you want to find Joe

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about Zumba and bad price increases.

Strava’s weird price increase (0:20)

How not to raise prices at your gym (9:14)

The worse price increase in fitness history (11:52)

Zumba’s 6 Week Transformation Program (26:31)

Is Zumba the best fitness business of all time? (35:24)

Zumba Instructor Network + Zumba’s music business (50:44)

Beto Perez (55:18)

Enjoyed the show?

•Get our newsletter: https://johnisbuilding.beehiiv.com/subscribe

•Buy our gym management software at https://UseKilo.com

•Subscribe to our Youtube channel: https://www.youtube.com/@Gym_World

🌎 In this live episode, John Franklin (https://www.instagram.com/johnisbuilding/) chats with Chance Beam from Titans Sports Academy (https://www.instagram.com/titanssportsacademy/) about how he generates $400,000 by creating and selling merchandise in his gym—and how gym owners can do the same.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Chance - https://www.linkedin.com/in/chancebeam/

Titans Sports Academy (website) - https://titansnation.net

🔥 Show Notes:

(00:00) Introducing Chance

(1:16) What is Titans Sports Academy?

(5:52) Business model and team structure

(17:40) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:13) Revenue streams

(19:16) How to make money from retail

(37:42) Buying a building for the gym

(43:35) Where to go if you want to find Chance

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Jeff Schumacher, the Co-Founder of Engage Personal Training (https://engagepersonaltraining.com/), about how he opened 3 gyms in 10-months. Jeff provides insight for gym owners on how to run and scale multiple profitable gyms.

Show Notes:

(0:36) Introducing Jeff Schumacher

(3:47) The most difficult part of running multiple gyms

(5:19) Explaining Engage Personal Training–why it works so well

(9:38) The economics of Engage locations

(15:00) The secret to obtaining high profit margins

(17:00) How do you run a gym successfully with 2 staff members?

(23:26) Jeff's strategies & offers to get bodies in the door

(27:49) Why great customer-service is important

(30:44) How Jeff finds the right operator & staff for his gyms

(33:44) What's the onboarding process like?

(36:23) Where does the cash come from to open a new facility?

(37:58) How are staff members compensated at Engage?

(42:26) Breaking down the costs of opening multiple locations

(44:18) Would Jeff ever consider franchising?

(47:05) Buying real estate vs. renting for multi-location

(49:16) Launching a new location Out-of-State

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joe Tepe (https://www.instagram.com/jtepelv/?hl=en) to discuss his three gyms. They dive into the details of running three distinct gyms in Vegas, each with a unique concept, and how these businesses collectively generate $90k/month in revenue.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

The Strip CrossFit - https://www.instagram.com/thestripcrossfit/?hl=en

Tread Vegas Fitness - https://www.instagram.com/treadvegas/?hl=en

The Strip Barbell - https://www.instagram.com/thestripbarbell/?hl=en

🔥 Show Notes:

(00:00) Introducing Joe

(2:18) Running three gyms in Las Vegas

(13:08) The CrossFit gym

(23:06) Run a successful gym with Kilo (visit https://usekilo.com/)

(23:38) Staffing the gyms

(27:02) Marketing and cleaning the gyms

(31:21) The Barbell gym and partnerships

(39:05) The cost of the gyms

(45:22) The Bootcamp gym and expansion

(56:23) Where to go if you want to find Joe

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Michael Scullin (https://www.instagram.com/michael_scullin/) from Palmetto Pump House to discuss his unique powerlifting gym that’s serving over 550 members in Charleston, SC.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Palmetto Pump House - https://www.instagram.com/palmettopumphouse/

Palmetto Pump House (website) - https://www.homeofthepump.com/

🔥 Show Notes:

(00:00) Introducing Michael

(2:05) Overview of Palmetto Pump House

(10:20) Packaging, pricing, and staff

(13:04) Community and culture 

(17:48) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:21) Marketing and selling

(21:21) Future plans and expansion

(26:00) Gym branding and client retention

(38:19) Where to go if you want to find Michael

John Franklin (https://twitter.com/johnisbuilding?lang=en) & Mateo Lopez chat with Andrew Frezza, a gym owner who ran a profitable location that generated $95k/mo in a 6,000-person town. Despite the success, Andrew walked away. What made him leave it all behind?

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Andrew Frezza

(3:01) Starting and growing a CrossFit gym

(7:11) Buying real estate at the right time

(10:07) Expanding the business

(13:17) Providing good careers for coaches

(15:45) Structuring offers, prices, and hiring staff

(21:06) How would Andrew start a gym today?

(23:46) The impact of COVID on the gym and its recovery

(28:19) Deciding to sell the gym

(30:59) Challenges of scaling a single location

(37:24) Experiencing burnout as a gym owner

(39:40) Approaching the conversation with his team

(42:40) Evaluating his worth of shares

(44:08) How does Andrew feel now?

(45:17) What's next for Andrew?

(48:00) Advice for gym owners feeling stuck

(51:06) Where to go if you want to find Andrew

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Cale Owen (https://www.instagram.com/caleowen/?hl=en), the CEO of Gym Launch (https://www.gymlaunch.com/), to talk about the state of the fitness industry and what gym owners can do to run a better business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show notes:

(00:00) Introducing Cale Owen

(2:02) Who is Cale and how he got his start with Alex Hormozi & Gym Launch

(7:32) Lessons learned transitioning from sales to management

(11:57) What data do gym owners need to make better business decisions?

(20:39) Challenges with tracking data

(24:49) How has gym business education changed over time?

(28:37) The best marketing strategy for fitness businesses

(34:37) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(39:15) How should gym owners think about content?

(44:32) How should gym owners approach running ads?

(48:14) Discussing Gym Management Software

(50:52) Rebuilding Gym Launch after Alex left the company

(54:30) Building a good hiring strategy to find the best staff

(59:53) What happened after Alex launched $100M Leads?

(1:03:34) Will there be another gym-specific book?

(1:04:46) Is cold outreach a waste of time?

(1:08:01) What's next for Gym Launch?

(1:08:56) Where to go if you want to find Cale

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) chats with Jay Rhodes (https://www.instagram.com/jayrhodes/) from CrossFit Outlaw North about how he built a CrossFit gym that brought in $887,000 in annual revenue last year with 270 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

CrossFit Outlaw North - https://www.instagram.com/outlaw_north

CrossFit Outlaw North (website) - https://crossfitoutlawnorth.com/

Train For A Great Life podcast - https://open.spotify.com/show/0xSp704MfG5yw7L7Mz8vi7?si=99d5eb69c3a04bf5

🔥 Show Notes:

(00:00) Introducing Jay

(4:22) Transition to gym ownership

(7:21) Growth and expansion of the gym

(13:05) Strategies to grow revenue

(18:51) What's helped Jay run a successful CrossFit gym?

(25:33) The impact of having a successful gym

(27:52) Run a successful gym with Kilo (visit https://usekilo.com/)

(28:24) Advice for gym owners

(31:21) Thoughts on CrossFit and affiliation

(36:50) Where to go to find Jay