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Grow Your Local Business (Leslie Presnall)

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DateTitreDurée
04 Oct 2022Becoming The Local Go-To00:18:16

How do you become that local go-to person in your industry? Tune in this week to find out. I'm sharing the details from my own experience of stepping into being this person over the years. I'm sharing the exact things to focus on so you too can start being that go-to person for your local clients.

CLICK HERE TO BOOK A FREE CONSULT CALL

18 Oct 2022The Local Instagram Formula00:22:26

Today, we are going to talk about The Local Instagram Formula and how to self-audit your feed.

I get the most questions about Instagram -- like “How do I reach people in my city? How do I get them to notice me? How do I get them to know I’m here? How do I get to them pay attention and engage with me? How do I get them to care about what I’m posting? How do I turn them into followers and then paying clients?”

If you're wanting answers, then tune in! This 5-part formula makes up exactly what you should have visible on your feed and scattered throughout your content so that you can stand out and get noticed.

If these 5 things aren't clear on your profile, you could be missing out on your perfect local people knowing that you are perfect for them.

I'm breaking it all down step by step with examples on how you can covert viewers into new followers -- and even clients.


What you'll learn in this episode:

  • The top 5 things your Instagram must have clearly visible to let your viewers know you're perfect for them
  • What to include -- and what to take out -- of your Instagram bio
  • The most common mistake local small business owners make on their Instagram bio
  • The easiest way to convert a follower into a new client or lead
  • How to stop making your sales process too complicated so it's an easier YES
  • How to best use the new pin-to-top feature using the Local Instagram Formula


Mentioned in this episode:


Get the full transcript and show notes on here.

CLICK HERE TO BOOK A FREE CONSULT CALL

25 Oct 2022How To Collaborate With Other Local Businesses This Holiday Season00:17:33

Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. Today, we're talking about how to ramp it up specifically during the holiday season through these 3 strategies.

What you'll learn in this episode:

  • 3 ways to partner with other local small businesses November - December
  • How to stay consistent and bring in sales during the holiday season - even if your service isn't a "gift"
  • The best way to choose businesses to partner with and that are aligned with you
  • How to be more visible on social media and get more local followers - even in all the promotional noise
  • How to get featured in local media and gift guides

Mentioned in this episode:

CLICK HERE TO BOOK A FREE CONSULT CALL

01 Nov 20223 Things I Would Do Starting My Business From Scratch00:33:27

What have I learned over 13 years of growing my local business? If I had to start over from scratch, there are 3 main things I would prioritize to find potential clients quickly, start bringing in revenue immediately and growing my audience from the get go. I'm breaking them down step-by-step.

I'm also sharing what I wouldn't focus on. In this episode, you'll learn what revenue generating activities will keep you in momentum moving toward your goal vs those that keep you behind-the-scenes feeling busy, but not creating the results you want.

Mentioned in this episode:

CLICK HERE TO BOOK A FREE CONSULT CALL

08 Nov 2022How To Turn On Your Instagram "Open" Sign00:26:30

Are you making it clear that you're available to work with or hire? As a service-based business owner, your social media presence is your "open for business" sign.  This is how potential clients know they can pay you.

A common (and sneaky) mistake I see happening all over Instagram is business owners not making it super clear that they're available or how clients can work with them. This is leaving money on the table and your followers unsure on their next steps.

I'm breaking it all down in today's episode and telling you exactly what to do to "fix" your open sign and make sure it's always turned on for new and current followers!

Tune in today's episode to learn how to:

  • Clearly tell people you're available in 3 steps
  • Not have just an inspirational or informational feed
  • Make clear offers on social media
  • Change your mindset around making offers and selling regularly


Mentioned in this episode:



CLICK HERE TO BOOK A FREE CONSULT CALL

15 Nov 2022The Real Reason Your Reels Aren't Working... Yet00:22:42

Do your Reels seem to be getting more views, but aren't converting into more local clients? We're diving into some of the reasons why today, plus I'm sharing a new approach to measuring and evaluating your success with Reels.

Tune into today's episode to learn:

  • How to approach your Reels based on the action you want your client to take
  • A quick fix to reach more local people
  • How to balance trendy Reels with what's trending in your audience's brain


Mentioned in this episode:



CLICK HERE TO BOOK A FREE CONSULT CALL

22 Nov 2022Be Willing To Fail00:21:41

Do you have a big goal set for next year? Are you willing to fail your way there?

What got you here won't get you there. That means you'll have to take risks and try new things. On your way there, you're guaranteed to try a lot of things that don't go as planned.

You have to be willing to fail.

We think the more we fail, the worse we are doing. But the more you fail, the more you learn and can figure out what doesn't work even faster. This gets you to what does work.

Tune into today's episode to learn:

  • Why I encourage failure along the way to your goal
  • Negative emotions you're trying to avoid and what it's costing you
  • Why there's no such thing as a "comfort zone" anyway


Mentioned in this episode:

CLICK HERE TO BOOK A FREE CONSULT CALL

29 Nov 2022How To Plan A Solo Work Retreat00:26:32

As a local business owner, it can be a challenge to work on larger projects or things to grow your business in your day-to-day schedule. Today, I'm sharing how to plan and go on a solo work retreat so you can have more uninterrupted deep focus time to knock something off your to-do list. In this episode I cover 5 steps to ensure you choose the right place, go for the right amount of time and are at your highest creative level while away.

Mentioned in this episode:

CLICK HERE TO BOOK A FREE CONSULT CALL

06 Dec 2022How To Get More Local Email Subscribers Through Instagram00:21:54

Are you wanting to grow your email list with more local subscribers? You already have an audience who wants to hear from you on Instagram. Getting them to also become email subscribers is one more way you can better guarantee they'll see your content and offers. In today's episode, you'll hear my simple ideas for getting your followers to subscribe to your email list -- and how to get them excited to do so!

Mentioned in this episode:

CLICK HERE TO BOOK A FREE CONSULT CALL

13 Dec 20226 Steps To Meet Next Year's Revenue Goal00:33:11

Today I'm sharing the 6 specific steps to meet your revenue goal next year. I'll teach you how to break down your goal into doable tasks and how to turn your internal and external obstacles into actionable strategies.

Mentioned in this episode:

CLICK HERE TO BOOK A FREE CONSULT CALL

20 Dec 2022How To Collect More Testimonials From Local Clients00:22:33

Do you get your clients amazing results, but you struggle to get amazing testimonials?

This week I'm sharing a few ways to help you get more testimonials from your local clients, so you can build your credibility and social proof. But you're not going to collect just ANY generic fluffy testimonials either -- you're going to start collecting the exact worded testimonials you need to get potential clients off the fence and reaching out to work with you.

I'm sharing the exact questions I ask my clients to get the perfect testimonial.

Plus, I'm breaking down how to collect testimonials, how to get people to want to give you testimonials and how to make it easier for them to write testimonials. 

I'm even sharing what to do when a client doesn't give you a testimonial -- but you still want to share their results! Consider this episode your testimonial masterclass.

Tune into today's episode to learn:

  • How to easily systematize your testimonial collection process
  • How to incentivize your clients to leave reviews
  • How to ask the right questions to get the perfect testimonial
  • How to share a client's story even if they don't leave a testimonial

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

27 Dec 2022Changing Your Business With A Word Of The Year00:22:04

What areas do you want to focus on in your business in the new year? How do you want to grow? This week I’m sharing the power of having one word to anchor your year around to completely transform yourself and your business in 12 months.

Tune into today's episode to learn:

  • How to choose a word to fuel your actions every day so you stay on track to create the results you want
  • How I've personally chosen my words to create a bigger life and business year after year
  • How your word will ensure new habits stick and become part of your daily standards -- and just who you are


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

03 Jan 20233 Rules to Make Your Habits Stick00:26:48

Think of the Future You at the end of the year. What habits did you create for yourself to become that person and to achieve your business goal? Your habits are what you do consistently to create the result you want.

Some say it takes 66 days to make a habit stick. But truthfully, you're going to be doing it long after the 66 days are over. Your habit becomes part of your lifestyle and business.

So this week I’m diving into how to make your habits stick, and how to make it feel easier to consistently complete your habits as they become second nature and just who you are.

Tune into today's episode to learn:

  • How to set yourself up for ridiculously easy wins to build momentum
  • How to overcome perfectionism and not use daily streaks against yourself
  • Four ways to guarantee you make time for your habit

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

10 Jan 2023Finding Your Local Voice00:27:30

Have you ever asked: How can I show up online more as myself? Or what will make me stand out among other people in my city doing what I do? What do I have to say that's different? 

I know it can be hard to find your place and create something that feels original -- especially in a noisy online world where so much content is being created daily.

This week I’m diving into how to find your local voice on social media and in your marketing so you can show up naturally as yourself and find your perfect clients who connect the most with you, what you share and what you offer.

Tune into today's episode to learn:

  • How to overcome imposter syndrome so you can show up fully as yourself and stop hiding online
  • How to identify the thoughts and feelings that will keep you in action so you can test your message and connect more with your ideal local clients
  • How to challenge yourself to stay in front of your audience

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

17 Jan 2023How To Increase Your Email Open Rates 5-15%00:20:44

Do you want to increase the number of people who are opening your emails? This week I'm sharing 3 hacks to help you increase your email open rates by 5-15% -- or more!

Tune into today's episode to learn:

  • How to generate excitement around your emails and get your subscribers looking for them in their inbox
  • How and why you should resend emails to get more opens
  • How to start creating an email routine for you and your subscribers

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

24 Jan 2023When Your Master Plan Doesn't Go As Planned with Stephanie Tarbell01:11:35

Today I have my first podcast guest! My Localpreneur Bootcamp student Stephanie Tarbell is on the show today to share how she left her 15 year career in nursing, moved to a new state and started not just one, but two local businesses -- and got clients.

She had a master plan going in to this big move and career change, but it didn't go as planned. Her living and work situations were not what she had envisioned. She didn't know anyone in her new city. She had many failed attempts. But that didn't stop her from growing her business and getting clients. Now, she's started as a business that she thought was years into her future.

Tune into today's episode to learn:

  • Why you should take action before you feel ready
  • How to create your own opportunities for yourself in your city
  • How to keep taking massive action even when you're not getting the result you want

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

31 Jan 2023Staying Top of Mind with Connection Triggers00:19:30

What do Golden Doodles, margaritas, Taylor Swift and The Bachelor have in common? They're all what I consider "connection triggers." My little marketing strategy that will be the easiest content you ever create -- and be a fun way to develop real relationships with your followers. Most of all, you'll have them thinking of you in their day to day lives and even when they're not on social media.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

07 Feb 2023How To Make People Fall In Love With Your Business00:13:25

Today we're talking about your business and love. Mostly, we're talking about how you can fall deeper into love with your business and as a result of that… have other people fall in love with your business.

Tune into today's episode to learn:

  • What it looks like to have unconditional love for your business
  • Why your business is 100% lovable and worthy of clients
  • How to talk about your business that makes other people love it too
  • All the different ways to love what you offer -- and sell it

You may also be interested in:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


CLICK HERE TO BOOK A FREE CONSULT CALL

14 Feb 2023Taking Full Ownership Of Your Wins00:17:38

Taking full ownership of your wins means being able to re-create them over and over again in your business. Today, we're breaking down how to look at the results you're producing in your business and how you can do more of the things that are working.

And of course, it doesn't hurt to celebrate along the way!

Tune into today's episode to learn:

  • Why you should truly understand how you created every win, so you can make more progress faster
  • How to leverage what's working vs getting bogged down with what's not working
  • How to strategically look at your insights to find what your people love the most

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.




CLICK HERE TO BOOK A FREE CONSULT CALL

21 Feb 2023When People In Your City Don't Understand What You Do00:19:38

Do you feel like people in your city don't really understand what you do or how you can help them?

In this episode I'm diving into how to better articulate what it is you offer, so people understand why they want or why they need it.

Tune into today's episode to learn:

  • How to speak simply and clearly about what you do
  • How industry jargon could be confusing your people
  • How to drop the "perfect" elevator pitch and embrace variety 

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

28 Feb 2023How To Meet More Local People00:17:50

This week I’m diving into how to meet more local people -- so more people can know about your business.

Tune into today's episode to learn:

  • How to get unstuck from "not enough people know me"
  • How to get yourself into action to meet more people in your city
  • How to be more visible online and offline

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

07 Mar 2023How To Make Local Events Work For You00:23:33

This week I’m sharing how to make local events work for you -- even if you're a service based business. Local events are great for visibility and meeting new people. But we're taking it even further!

If you thought events couldn't work for you because you offer a service and don't sell physical products, then this episode is for you! Dive into learn how to get the most bang for your buck at events.

Tune into today's episode to learn:

  • How to get people stopping and engaging with you -- not just strolling by
  • The best way to bring people into your world so you can nurture them long after the event is over
  • How to put yourself out there at events... even if you feel a little awkward and uncomfortable

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

14 Mar 2023How To Plan Your Next Photoshoot00:16:18

Today I'm sharing how to plan for your next brand photoshoot so you get the most bang for your buck and the BEST photos that you'll want to use over and over again on your social media, website and emails.

Tune into today's episode to learn:

  • How to make sure you get a variety of photos during your shoot so you have plenty of photos to use throughout the year
  • Different types of photos to add to your "shot list" that you can use across your marketing
  • How to dress on brand, so you feel your photos represent you and your business

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

21 Mar 20235 Factors To Hit Your Revenue Goals Even Quicker With Mary Cantor00:36:59

When you hit your revenue goal 3 months early, you do some digging to find out how so you can (a) do it again and (b) do it without all the growing pains.

This is exactly what we're diving into today with my student and guest Mary Cantor from Proofreading by Mary who hit her income goal in 9 months vs the 12 months she had originally planned for. She's breaking it down into the 5 main factors that helped her hit her goals even quicker, and what she would do differently next time.


Tune into today's episode to learn:

  • The quickest way to learn, implement and get rid of the confusion in your business
  • The difference between money making activities and non-money making activities
  • How to keep imposter syndrome from stopping you from trying new things and going to the next level in your business

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

28 Mar 20233 Reasons Why Your Emails Aren't Working00:16:43

Are you sending emails to your local email subscribers, but you're just not sure why it isn't working better? Why aren't they opening? Why aren't they clicking? Why aren't they buying?

In this episode we're troubleshooting your emails, and I'm sharing 3 main reasons why your emails aren't working... yet.

Tune into today's episode to learn:

  • How to make your emails more interesting so people want to read them
  • How to make it even easier for your reader to take action
  • How to get better at writing subject lines that get opened


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


 

CLICK HERE TO BOOK A FREE CONSULT CALL

04 Apr 2023When's the best time to post?00:18:54

Today we're exploring the best time to post on social media -- for you and your audience.

Tune into today's episode to learn:

  • The quickest ways (and free tools) to identify your audience's active times
  • How to think about your audience's daily and social media habits
  • The powerful shift that needs to happen in you to have people come looking for your content - no matter what time you post

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

11 Apr 20235 Ways To Keep Re-Introducing Yourself on Social Media00:19:07

When was the last time you re-introduced yourself to your audience on social media?

This week we're talking about showing your face more on social media, saying hello to your audience and introducing yourself time and time again as you gain new local followers.

Tune into today's episode to learn:

  • The benefits of regularly re-introducing yourself to your local followers
  • Quick post ideas you can reuse over and over without re-inventing the wheel
  • The not-so-surprising popular posts that your audience loves to engage with

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

18 Apr 2023How much should I promote what I sell (without being annoying)?00:20:13

Do you every find yourself questioning how much you should promote something? How much should you share about your offer, your services, an event you have coming up? How many times should you post? How many emails should you send How much is too much? What if you annoy your audience?

This week I’m sharing my answer to this commonly asked question with a few different perspectives to consider.

Tune into today's episode to learn:

  • What I've learned from promoting and selling out the same local event for 6 years
  • How to feel uncomfortable and promote yourself anyway
  • How to show up with you and your client's end-results in mind

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

25 Apr 20233 Personalized Ways To Re-share Your Content00:18:34

Often when we think of repurposing or re-sharing our social media content, we think about reposting to save time and to give our content more life. But today I want to approach it from a different angle. Today, we're diving into how to re-share your content as a way to super serve your audience on an individualized level to build that local like, know and trust factor -- and to help them get results with your free content. They'll get so much value and have such a great experience that they'll know you are they're local go-to person.

Tune into today's episode to learn:

  • How to save time in your DMs by answering FAQs and solving common problems by re-sharing your older helpful content
  • How to overdeliver to your current clients by supporting them with your older content
  • How to still help people in your audience who can't work with you right now

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

02 May 2023Building Local Credibility00:25:35

In this episode, I'm sharing my 4-step process to build your local credibility.

If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.

Tune into today's episode to learn:

  • How to take massive action to meet more local people 
  • How to show people that you can help them and prove that you can get results
  • How to overdeliver and get raving local fans talking about your business

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

09 May 2023Starting Again00:16:10

Is there an area in your business where you've "fallen off the wagon?" Maybe it's been a while since you've sent an email to your local subscribers or since you've posted on social media or promoted that specific service.

But you're thinking about starting again.

This episode will help you pick back up where you left off -- without the shame of quitting or worrying what your audience will think when you start again.

Tune into today's episode to learn:

  • How to build self trust and not define yourself as a quitter
  • How to get over the fear that you'll look "unprofessional" for stopping and starting again
  • How to feel confident and not over-explain or give excuses to your audience when you start again


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

16 May 2023My Favorite Way To Use Local Hashtags On Instagram00:13:44

Are hashtags dead? Should you them on Instagram? Are they worth your time?

The answer is they are NOT dead, and they can work really well for local business owners who want to specifically reach people who live in their city.

In this episode I'm sharing not only the best practices for using hashtags in your posts to get discovered, but also how to use hashtags as a tool to find and meet your ideal local clients on Instagram.

Tune into today's episode to learn:

  • The common mistake I see local business owners make with hashtags
  • The two types of hashtags you must include in your posts to be discovered locally
  • How to find your ideal local clients on Instagram

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

23 May 20233 Skills You Need To Master Your Time00:21:29

What are the 3 time management skills to master that would make all your other time issues easier to deal with or make them disappear completely?

That's what we're diving into in this episode.

CLICK HERE TO BOOK A FREE CONSULT CALL

30 May 2023Authenticity and Networking: Jennifer Gomez's Recipe for Entrepreneurial Success with Beautycounter and Beyond00:35:38

Social media sharing queen and top social seller in her state - Jennifer Gomez is on the podcast today to discuss what it takes to become that local go-to person in your industry. Jennifer's story is one of determination and the power of belief in oneself. She went from being a scared newbie to being the top salesperson and recruiter in her state, even representing Louisiana in Washington D.C.  So tune in and learn from Jennifer's wisdom as she shares how she overcame challenges and became a powerhouse in the Beautycounter industry.

Tune into today's episode to learn:

  • How to authentically bring your audience on your journey
  • How to think from your customer's perspective to increase desirability
  • How to share more of what you love while growing your network

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

06 Jun 2023Overcoming the Fear of Negative Feedback in Your Local Business00:23:01

Do you ever find yourself paralyzed by the fear of receiving negative feedback or criticism in your local business?

Or you may be familiar with the sting of one negative comment and letting it overshadow all the positive feedback you receive.

I'm sharing the tools to help you break this habit and the step-by-step process to help you overcome your fear of negative feedback from clients or online followers, so you can continue to show up bigger and become that local go-to person in your industry.


Tune into today's episode to learn:

  • How to neutralize feedback
  • How to redirect your focus to the 99%
  • How to build a stronger belief in yourself, your business, your services and your social media presence

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

13 Jun 2023Secrets To Creating Content That Your Local Audience Wants To Share00:18:42

Want to increase local visibility and brand awareness for your business? Discover the secrets to creating shareable content on social media that will have people resharing your posts and boosting your online presence. 

I'm breaking down the timeless principles of what makes your content shareable, plus we're looking at your audience's sharing habits like sending direct messages, resharing to Instagram Stories or clicking the Share button on Facebook.

CLICK HERE TO BOOK A FREE CONSULT CALL

20 Jun 2023Love Your Lurkers00:11:58

How often do you remind yourself of your "lurkers" on social media?

Your lurkers consume your content without actively engaging... but don't underestimate their potential impact on your mindset and your business.

I'm sharing the secret to staying motivated and consistent in your local marketing by focusing on those invisible fans who may just become your next clients.

CLICK HERE TO BOOK A FREE CONSULT CALL

27 Jun 2023Why You're Not Making Offers00:21:52
06 Jul 20233 Simple Ways to Say Thank You to Your Best Local Clients00:09:37

In this episode, I'm sharing 3 super simple ways to thank your best, most loyal or most recent local clients -- with a personal touch.

Tune into today's episode to learn:

  • Why customer appreciation doesn't have to be complicated or take a ton of your time
  • How to implement simple strategies for customer retention and loyalty
  • Sure ways to make your customers feel appreciated with a more personal approach from you as the business owner

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

11 Jul 2023The Many Benefits of Repeating Yourself on Social Media00:16:45

Do you ever catch yourself thinking you can't post or promote something again because you've already shared it recently?

Well today, we're diving into the magic of repetition in your marketing. Tune into hear the many benefits of repeating yourself often on social media. It's not about being boring, same ole or not getting creative -- it's about letting your brand and message seep into your followers' minds as you establish yourself as the local go-to person.

Tune into today's episode to learn:

  •  Why you don't always need to re-invent the wheel or start from scratch
  • How to repurpose, reuse and recycle your best posts, ideas and promotions
  • How to improve your marketing and results - even with saying the same things

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

18 Jul 2023Tricks to Instantly Be a Better Writer00:13:12

Wanna be a better, faster writer for your social media posts, emails and websites?

Well, let me first say that as a former journalism major and then English teacher... you can throw a lot of writing rules out the window. 

Especially if they stress you out, keep you frozen or stop you from sharing.

Your local people need to hear from you... as you.

You don't have to be a "good" writer. There are just a few things you need to focus on instead to be instantly better for your audience.


Tune into today's episode to learn:

  • Why you can throw complicated grammar rules out the window and just write like you
  • How to find your sweet spot between too-polished-professional and fluffy over-the-top marketer
  • The benefits of hearing your writing out loud to sound more authentic... and to speed up your writing process

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

25 Jul 2023Deciding You Belong as a Local Business Owner00:15:44

At some point as an entrepreneur, you'll question if you're ready yet or if you really belong. Maybe it's in a certain spaces, events, local networking groups, programs... or even in your  industry.

This week I’m sharing how to let go of imposter syndrome and decide you belong now.

Tune into today's episode to learn:

  • All the areas where you may be telling yourself you don't belong, you aren't ready yet or you're not good enough
  • How you're identifying yourself as a business owner and how it could be keeping you small
  • Why it's worth it to go through the uncomfortable emotions and be in new spaces now


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

01 Aug 2023How To Be More Confident On Social Media00:19:52

We're taught confidence backwards. We're taught to do something enough times, and then we'll feel confident in our ability to do it. But what if you could feel confident BEFORE you took action?

What if you could feel confident on social media NOW... before you hit publish, before you get the engagement, before you get all the followers and all the new clients? What if you could feel confident despite all that?

In this episode, I'm teaching you how to generate confidence on demand so you can show up fully confident now.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

08 Aug 2023Your Imaginary Trolls00:13:01

We all have those people in our mind who we imagine are judging us, laughing at us, or rolling their eyes at us every time we show up on social media.

Maybe it's people in your present life or people from your past like mean girls from high school, exes or old co-workers.

These are your imaginary trolls.

These people don't actively troll us online, but they live rent free in our minds... stopping us from showing up how we truly want to.

Today I'm sharing my experience with my own personal troll, plus how to let yours go so you can be yourself on social media and promote your business freely without worrying what your imaginary troll is thinking.

Tune into today's episode to learn:

  • How to identify your imaginary troll and what you're really scared of on social media
  • How to be more aware of the results you create (and don't create) when your imaginary troll gets in your head
  • Plus, how to let your imaginary troll go so you can show up freely and confidently online

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

15 Aug 2023Creating Your Local Engagement Strategy00:21:51

What if you could get more local people to KNOW you exist today on Instagram?

I don't want you posting and waiting for these people to find you. I want you to have clear EASY steps to make sure they notice you.

That's why in today's podcast episode, I'm sharing how to create your local engagement strategy.

Tune into today's episode to learn:

  • How to grow your local following faster with an engagement strategy
  • The non-complicated way to implement a doable, repeatable engagement strategy
  • Different ways to engage with other local accounts and your audience

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

22 Aug 2023Are you secretively selling?00:20:26

If selling and promoting your services on social media makes you feel icky and spammy, you're not alone.

It's totally normal. We aren't born sales people.

But instead of working on the skills of selling and the mindset around selling, I see a lot of people either (1) avoid it totally or (2) secretively sell (aka disguise they're actually trying to sell something)

I've been guilty of both.  This is why I've worked so much on my own beliefs around selling. Feeling salesy isn't fun, but running a business without selling is really hard too. There's a solution.


Tune into today's episode to learn:

  • How to know if and why you're trying to disguise your selling on social media
  • How to normalize promoting and selling your services... even if you're scared now
  • What the most valuable posts are for your local audience

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

29 Aug 2023A Week In The Life00:25:02

Today I'm taking you behind the scenes into a week in the life of my business. I'm sharing how I plan my week, what I prioritize and focus on, and how I fit in all my marketing and content creation.

Tune into today's episode to learn:

  • How I structure my week to guarantee the most important things get done
  • How I simplify my calendar so I don't feel hectic or overwhelmed every day
  • What's working best for me now

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

05 Sep 2023Social Media Urges00:18:36

Are you familiar with that screen time notification you get every week that tells you how many hours you spent on your phone?

If you're like me and my clients, it shocks you a little. Like... I spent HOW much time on my phone?! How is that even possible?!

Today, we're diving into what causes us to pick up our phone so much in the first place, and how to BE on social media as a business owner without always BEING on the app.

This episode could save you hours a week.


Tune into today's episode to learn:

  • My tips & tricks for establishing social media boundaries for yourself
  • How to stop yourself when you feel the urge to pick up your phone
  • The easiest way to consistently cut down on your screen time week after week

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

12 Sep 2023How To Handle Going Viral as a Local Business00:21:48

Going viral on social media can be a lot of fun, but have you ever thought about what would happen if you had THAT much local demand at once?

As a small business, you don't have enough availability or product to go around. So how should you handle all those disappointed people... and keep them happily coming back?

Learn from me... I had a viral snafu a couple years ago. Imagine 1000s of people showing up unexpectedly and not having enough room to get in the door. 

But I made a plan for the next time I went viral. And you should too before it ever happens. Because you never know which post will take off. 


Tune into today's episode to learn:

  • How to create a simple plan to handle the local demand when you go viral as a service-based or product-based business
  • The hard lessons I learned from going viral and how I prepared for it the second time
  • How to communicate with your local audience in a stress-free way so they want to come back again 

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

19 Sep 2023Quick & Easy Tips To Leverage The Link In Your Instagram Bio00:13:54

You gotta love a quick and easy strategy that you can do in 10 minutes or less. In this episode, we're leveraging the link in your Instagram bio.


Tune into today's episode to learn:

  • The common mistakes local business owners make with their link in bio, plus how to fix them in less than 10 minutes
  • How to make it even easier for your followers to work with you or buy from you
  • How to direct your audience to the exact steps you want them to take

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

26 Sep 2023Proof That It's Working00:21:37

One of the worst mental traps you can get caught in is to believe that "it's not working." My job as a coach is to help you see all the ways it IS working in your business... even if you've been stuck at the same revenue or if you're just getting started and not feeling any traction. This simple mindset shift can be THE thing that makes it ultimately work.

Tune into this episode to learn:

  • How to get unstuck and out of the thought loop "it's not working"
  • How to digitally and mentally catalogue the proof that people want what you have so you stay in a space of inspiration
  • Why believing "it's working" will help you create bigger results in your business

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

03 Oct 2023Ask Me Anything About Growing Your Local Business00:20:59

We're celebrating one year of the Grow Your Local Business podcast with a special "Ask Me Anything" episode.

You submitted your business questions to be answered here on the podcast. Dive in to hear my advice and coaching.

CLICK HERE TO BOOK A FREE CONSULT CALL

10 Oct 2023Creating Your Business Vision00:23:33

In this episode we're doing a powerful exercise to envision exactly what your life and business will look like when you're the local go-to person in your city. Then you'll start to live it today.

Tune into this episode to learn:

  • How to create a bigger future vision for your business and life, plus how to allow yourself to want it
  • How to live in your future vision every day so you ultimately create it
  • How living in your future vision helps you implement the most impactful actions and decisions in your business today

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.




CLICK HERE TO BOOK A FREE CONSULT CALL

17 Oct 2023Shattering Your Personal Glass Ceiling00:18:37

When you have big goals and visions for your business, it's totally natural for your brain to work against you and build this really thick glass ceiling above your head. You have a little voice in your mind telling you what it thinks is possible based on the past. That's why it's so easy to say "I can't do that... I've never done it before... and here are a million other reasons why." But in today's episode, I'm sharing an exercise I teach inside The Localpreneur Academy to help you break through all these limiting beliefs that are thickening your glass ceiling.

Tune into this episode to learn:

  • A powerful exercise to determine your current personal glass ceiling
  • How to uncover the limiting beliefs that stand between you and your goal
  • The key questions to ask yourself to start shattering your own glass ceiling and reach your goal (and beyond)

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

24 Oct 20233 Key Shifts To Have A Successful Black Friday00:19:23

You're invited to a BONUS workshop inside The Localpreneur Academy - How to Have A Successful Black Friday Without Discounting Your Services. Click here for more details.

--

Don't plan your Black Friday promotions without listening to this episode first!

I'm sharing the 3 key shifts that need to happen in you before you put out a special offer or sale this holiday season.

These 3 things are going to help you show up bigger with more visibility, reach the right people, and follow through with all your social media + promotions.

It's the difference between having a profitable Black Friday and one that produces lackluster results.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

31 Oct 2023The Real Reason Your Services Are Worth It -- And Why Your Local People Will Buy00:16:31

Today we're diving into the REAL reason people buy and the real reason your services are worth it to your local audience.

Tune into this episode to learn:

  • Why people aren't actually paying for your time  or experience
  • What's going to get people to say "OMG this is totally worth it"
  • The most important things you need to be talking about in your marketing

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

07 Nov 20233 Ways To Collaborate With Other Local Businesses This Holiday Season00:18:44

Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. Today, we're talking about how to ramp it up specifically during the holiday season through these 3 strategies.

What you'll learn in this episode:

  • 3 ways to partner with other local small businesses November - December
  • How to stay consistent and bring in sales during the holiday season - even if your service isn't a "gift"
  • The best way to choose businesses to partner with and that are aligned with you
  • How to be more visible on social media and get more local followers - even in all the promotional noise
  • How to get featured in local media and gift guides

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

14 Nov 2023Setting Client Boundaries00:20:33

Let's be real... saying "no" to clients or enforcing late fees can be super uncomfortable.

Usually I see business owners create boundaries, policies or rules only to not follow through because they want to keep the client happy.

But this turns into you as the business owner not being so happy...

So what do you do? How can you set clear boundaries and make sure you follow through? That's what we're diving into on this episode of the Grow Your Local Business podcast.

Tune into this episode to learn:

  • What a client boundary is (along with real life examples from my clients)
  • How boundaries help your business run smoothly AND get your clients results faster
  • How to follow through with and enforce your boundaries

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

21 Nov 2023Squeeze Every Ounce of Goodness From Your Testimonials00:15:20

Today I'm sharing how to get the MOST out of your hard-earned testimonials.

Tune into this episode to learn:

  • The common mistake that's making people scroll by your testimonials on social media
  • How to reuse one testimonial for multiple pieces of content
  • How to show your audience what's possible when working with you / buying from you


Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

28 Nov 2023Ways to Speed Up Your Content Creation Process in Canva00:16:01

I know how easy it is to get stuck in perfectionism and spend waaaay longer than you thought to create social media graphics in Canva.

If you can relate, then today's podcast episode is just for you.

Tune into this episode to learn:

  • 4 tips to create faster and avoid perfectionism when creating in Canva
  • The simple questions to ask yourself about your ideal client to get projects done and published
  • How branding yourself will save you hours in the design process

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

05 Dec 2023Are you chasing clients?00:26:49

Do you ever have potential clients reach out and show interest... but then they totally ghost you? 

Then do you ever feel the urge to keep following up? Or gently nudge them and remind them you exist?

I think this is totally normal.  But I also know feeling like you have to chase clients down is taking up a lot of your time and energy --- and it doesn't feel good.

I know you REALLY want the systems and marketing in place where people come to you instead.

And that's what we're diving into on this episode of the Grow Your Local Business podcast!

Tune into this episode to learn:

  • How to know when you're chasing clients vs building a business where they easily come to you
  • The difference between following up and chasing
  • 6 strategies to use your time more wisely when you feel the urge to chase a client

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

12 Dec 2023When People Don't Support You00:19:19
19 Dec 2023Leaving my full-time job and facing my worst case scenario00:28:14

In this episode I'm sharing the story of leaving my full-time job and going full-time in my business. But this episode is really about facing your worst case scenarios head on, having your own back and increasing your risk tolerance in pursuit of your dream business and goals.

Tune into this episode to learn:

  • Why failing when going after your dream business isn’t the worst case scenario
  • The key mindset shifts I had to make to take the leap to full-time entrepreneur
  • How to increase your risk tolerance

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

09 Jan 2024What’s Stopping You From Believing You Can Be The Local Go-To00:16:24

When I talk about becoming the local go-to, I hear a lot of people say "Well, that's just not me."

"So and so down the street is so much better and further along than me."

"I'll never be that successful."

"My industry is too saturated."

If that's you, then today's episode is for you. I'm showing you how what you currently believe about you, your business and what's possible is creating your current results.

Then I'll teach you how to believe new things so you can create bigger results.


Tune into this episode to learn:

  • How to identify the limiting thoughts that are keeping you small
  • The steps to believe new things about you and your business and what's possible
  • How to be thinking every day so you can show up like that local go-to person

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

16 Jan 2024The Localpreneur Academy Q&A00:30:39

If you've been curious about what it's like inside The Localpreneur Academy then this episode is for you. I'm sharing what the program is, how it's structured, what you'll learn and do inside, plus what results you can expect.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

23 Jan 2024How Nicole went from hearing "NO" 75% of the time to tripling her business in one year00:33:30

Are you afraid of hearing "no?" Does a string of "nos" or rejection in your business send you hiding? Today, I'm interviewing my Localpreneur Academy student Nicole Watford who went from hearing "no" 75% of the time to tripling her photography business in just one year.

Tune into this episode to learn:

  • How Nicole strategically learned from each "no" she heard
  • The key mindset shifts that were missing in her business
  • How she learned to believe in and sell the value of what she offered

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

30 Jan 2024Creating Value vs Showing Value00:17:10

In this episode, I'm breaking down the difference between creating value on social media and showing the value of what you offer.

Tune into this episode to learn:

  • Why you need both types of content to set yourself apart as that local go-to person and to sell your services
  • Examples of each type of content
  • How to not get stuck giving too much away or sharing too much value

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

06 Feb 2024Avoiding Disappointment00:19:19

Today we're diving into the negative effects on your business when you try to avoid disappointment. Logically, it may seem like you'd always want to succeed and never have to face disappointment, but I'm sharing how allowing disappointment can speed up your success in your local business.

Tune into this episode to learn:

  • The difference between allowing, avoiding and indulging in disappointment -- and how each impacts your success
  • Why trying to avoid disappointment while growing your business creates even more disappointment for you
  • A new, powerful way to think about disappointment and how it leads you to more wins faster

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

13 Feb 2024MVP: How To Make People Fall In Love With Your Local Business00:13:25

Today, I'm re-sharing a fan favorite and Most Valuable Episode - How To Make People Fall In Love With Your Local Business.

We're talking about how you can fall deeper into love with your business and as a result of that… have other people fall in love with your business.

Tune into today's episode to learn:

  • What it looks like to have unconditional love for your business
  • Why your business is 100% lovable and worthy of clients
  • How to talk about your business that makes other people love it too
  • All the different ways to love what you offer -- and sell it

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


CLICK HERE TO BOOK A FREE CONSULT CALL

27 Feb 2024MVP: Finding Your Local Voice00:27:30

Is your local industry saturated? If you struggle to stand out and get people to notice you, then dive into this Most Valuable Podcast Episode - Finding Your Local Voice.

I know it can be hard to find your place and create something that feels original -- especially in a noisy online world where so much content is being created daily.

In this episode, I'm helping you find your local voice on social media and in your marketing so you can show up naturally as yourself and find your perfect clients who connect the most with you, what you share and what you offer.

Tune into today's episode to learn:

  • How to overcome imposter syndrome so you can show up fully as yourself and stop hiding online
  • How to identify the thoughts and feelings that will keep you in action so you can test your message and connect more with your ideal local clients
  • How to challenge yourself to stay in front of your audience

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

20 Feb 20246 Writing Tips To Uplevel Your Captions -- And To Make Them Easier To Read00:24:55

Do you wonder what makes people want to read your posts? Or why people will slow down to read some posts, but skip others? Or how you can make your captions grab your audience's attention?

This week I’m diving into 6 quick tips to help you uplevel your caption writing -- and make your captions easier to read. If your captions are easier for your audience to read, it's easier for them to take action to buy with you.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

19 Mar 20246 Ways To Get Discovered Locally On Instagram with SEO00:18:50

Want to get found on Instagram by locals who live in your city? Today I'm sharing 6 easy things to implement so you can get discovered locally on Instagram with SEO.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

26 Mar 2024Downtimes and slow seasons00:17:15

We all experience downtimes or slower seasons in our businesses. In this episode, I'm sharing how to think about these times and how to show up when you're expecting them or going through them so you can create bigger results.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

02 Apr 2024The Lifetime Return00:24:27

In this episode, we’re exploring the lifetime return on investments you make in your business.

And not just money investments but also time and energy investments.

How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning?

Tune in for this really powerful conversation!

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

09 Apr 2024Training Replay: 3 Reasons Why You're Not Selling Out Your Local Events... And What To Do Instead00:54:25

Join me for this workshop training replay - 3 Reasons Why You're Not Selling Out Your Local Events... And What To Do Instead

In our hour together, you'll learn:

  • How to avoid the most common mistakes business owners make when promoting their events on social media
  • Simple steps to get more people to see and know about your event without spending any money on ads
  • How to get people to show up, buy ticket and tell their friends

This training was originally held inside the Grow Your Local Business Facebook group on April 9, 2024.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

16 Apr 2024MVP: How much should I promote what I sell (without being annoying)?00:20:13

Do you every find yourself questioning how much you should promote something? How much should you share about your offer, your services, an event you have coming up? How many times should you post? How many emails should you send? How much is too much? What if you annoy your audience?

This week I’m re-releasing this MVP episode where I share my answer to this commonly asked question with a few different perspectives to consider.

Tune into today's episode to learn:

  • What I've learned from promoting and selling out the same local event for 6 years
  • How to feel uncomfortable and promote yourself anyway
  • How to show up with you and your client's end-results in mind

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

23 Apr 2024MVP: Building Local Credibility00:25:07

In this Most Valuable Podcast episode, I'm re-sharing my 4-step process to build your local credibility.

If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.

Tune into today's episode to learn:

  • How to take massive action to meet more local people 
  • How to show people that you can help them and prove that you can get results
  • How to overdeliver and get raving local fans talking about your business

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

30 Apr 2024MVP: How To Collect More Testimonials From Local Clients00:22:33

Do you get your clients amazing results, but you struggle to get amazing testimonials?

In this Most Valuable Podcast episode, I'm re-sharing a few ways to help you get more testimonials from your local clients, so you can build your credibility and social proof.
 
But you're not going to collect just ANY generic fluffy testimonials either -- you're going to start collecting the exact worded testimonials you need to get potential clients off the fence and reaching out to work with you.

I'm sharing the exact questions I ask my clients to get the perfect testimonial.

Plus, I'm breaking down how to collect testimonials, how to get people to want to give you testimonials and how to make it easier for them to write testimonials. 

I'm even sharing what to do when a client doesn't give you a testimonial -- but you still want to share their results! Consider this episode your testimonial masterclass.

Tune into today's episode to learn:

  • How to easily systematize your testimonial collection process
  • How to incentivize your clients to leave reviews
  • How to ask the right questions to get the perfect testimonial
  • How to share a client's story even if they don't leave a testimonial

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

07 May 2024When Your Industry Is Saturated In Your City00:20:13

Is your industry saturated in your city? In this episode we're diving into how there's no such thing and how you can still be successful -- even if there are other business who do what you do. I'm sharing the mindset shifts you need to find what makes you unique, to continue showing up and to bring in your local clients.

Tune into this episode to learn:

  • The mindset trick to get you out of scarcity and into enoughness
  • Why what you see in your industry bubble on social media is different than what your local audience sees
  • How to tap into your uniqueness as the local go-to person

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

21 May 2024Location Drama00:15:56

This week I’m diving into something that affects so many local business owners all over... your location.

Whether you live in a small town or big city or whether you have a physical location or no location - you likely have thoughts about where you're located and what results are possible for you.

Location Drama is any negative thoughts you have about your location. It's when you blame your location for your results OR you think certain bigger results are impossible because of where you're located.

Join me as I walk you through how to identify your location drama and how to work through it so you can ultimately create success no matter where you're located.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

28 May 2024MVP: Are you secretively selling?00:20:26

If selling and promoting your services on social media makes you feel icky and spammy, you're not alone.

It's totally normal. We aren't born sales people.

But instead of working on the skills of selling and the mindset around selling, I see a lot of people either (1) avoid it totally or (2) secretively sell (aka disguise they're actually trying to sell something)

I've been guilty of both.  This is why I've worked so much on my own beliefs around selling. Feeling salesy isn't fun, but running a business without selling is really hard too. There's a solution.


Tune into today's episode to learn:

  • How to know if and why you're trying to disguise your selling on social media
  • How to normalize promoting and selling your services... even if you're scared now
  • What the most valuable posts are for your local audience

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

04 Jun 2024How Bookkeeper Sarah Fulton increased her clientele by 60% in 6 months00:37:08

In this episode, my client Sarah Fulton is sharing how she increased her clientele in her bookkeeping business by 60% in 6 months -- then how she turned around and doubled her inquiries in the first half of the year!

Tune into this episode to learn:

  • The strategy and mindset behind developing her social media presence
  • The power of knowing your numbers so you can hit your goals
  • Plus, simple bookkeeping tips to get started tracking your numbers

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

11 Jun 2024MVP: How To Turn On Your Instagram "Open" Sign00:26:30

Are you making it clear that you're available to work with or hire? As a service-based business owner, your social media presence is your "open for business" sign.  This is how potential clients know they can pay you.

A common (and sneaky) mistake I see happening all over Instagram is business owners not making it super clear that they're available or how clients can work with them. This is leaving money on the table and your followers unsure on their next steps.

I'm breaking it all down in this Most Valuable Podcast episode (originally episode #5!) and telling you exactly what to do to "fix" your open sign and make sure it's always turned on for new and current followers!

Tune in today's episode to learn how to:

  • Clearly tell people you're available in 3 steps
  • Not have just an inspirational or informational feed
  • Make clear offers on social media
  • Change your mindset around making offers and selling regularly

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

09 Jul 2024How to show up in Local Facebook Groups00:24:47

This week I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community.

Tune into this episode to learn:

  • The 4 things your Facebook profile must have visible when you're engaging in groups
  • How to show up as the local go-to expert in Facebook groups
  • How to best promote your business and add value in groups -- while following the admin rules

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

29 Jul 2024How To Find More Local Accounts To Follow On Instagram00:15:01

This week I’m sharing how to find more local accounts to follow and engage with on Instagram as part of your local engagement strategy.

Tune into this episode to learn:

  • 3 ways to find more local accounts to follow and engage with
  • The impact of “being part of your community” on Instagram and following more local accounts
  • Simple ways to consistently increase your visibility by engaging on Instagram

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

30 Jul 2024How To Be More Confident On Social Media 2.000:26:41

In this episode, I'm re-visiting the topic - How to be more confident on social media.

Tune into this episode to learn:

  • Where confidence really comes from
  • How to generate confidence on demand
  • The real reason you aren't showing up how you want on social media - and what to do about it

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


CLICK HERE TO BOOK A FREE CONSULT CALL

06 Aug 2024MVP: Your Imaginary Trolls00:13:01

Tune into this Most Valuable Podcast Episode! We all have those people in our head who we imagine are judging us, laughing at us, or rolling their eyes at us every time we show up on social media.

Maybe it's people in your present life or people from your past like mean girls from high school, exes or old co-workers.

These are your imaginary trolls.

These people don't actively troll us online, but they live rent free in our minds... stopping us from showing up how we truly want to.

Today I'm sharing my experience with my own personal troll, plus how to let yours go so you can be yourself on social media and promote your business freely without worrying what your imaginary troll is thinking.

Tune into today's episode to learn:

  • How to identify your imaginary troll and what you're really scared of on social media
  • How to be more aware of the results you create (and don't create) when your imaginary troll gets in your head
  • Plus, how to let your imaginary troll go so you can show up freely and confidently online

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

13 Aug 2024How Dana became THE local go-to furniture restyler with a 7-month waitlist00:39:51

My Localpreneur Academy student Dana Manning is sharing how she went from moving to a new city with ZERO social media presence (she wasn't even on Facebook!) to now being fully booked with a 7 month waitlist!

She's a mom who's learned some secrets to implementing systems so she can get everything done, maintain balance and truly make her business work for her.



Tune into this episode to learn:

  • The strategy and mindset shifts that took Dana from living in a new city with zero social media presence to now fully booked 7 months in advance
  • How Dana shifted from "time management" to "Dana Management"
  • How to start and implement simple systems and processes in your business so you're never starting from scratch

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


CLICK HERE TO BOOK A FREE CONSULT CALL

27 Aug 2024How To Stay Consistent in Your Local Marketing and Business with a Minimum Baseline00:18:08

In this episode I'm teaching a coaching tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.

The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to.

Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere.

But you can't listen to it. It's changing the trajectory of where you end up over 3 months, 6 months... 1 year.

It's changing who you're being.

You're being someone who honors their word. You're being someone who is consistent.

You're being that local go-to person.


Tune into Episode 89 to learn:

  • How to start with small, doable commitments to build consistency


  • How to become the person who follows through no matter what vs needing instant gratification (likes, comments) in order to show up consistently


  • Plus, practical tips for time management to fit something new into your day

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

03 Sep 2024How To Create a Follow Up Process00:19:13

Do you ever stress out about how to follow up with a potential client?

Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them....

And now you're waiting...

You start to question... Should I reach back out? How long should I wait? What should I say??

I'm breaking it all down in this in this episode!

Tune into learn:

  • The 3 steps to create a solid follow up process for potential clients
  •  How to detach your emotions and stay neutral and professional
  • How having a follow up process can keep you from overthinking


Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

10 Sep 2024Getting Content With Your Clients00:14:44

Do you struggle with taking photos or video for social media while you're working with clients? Do you forget to take photos or videos of your finished results or final product? Do you feel like you don't have anything to post on social media because you never collect content?

Then this episode is for you! I'm sharing lots of examples and ways to easily work getting content with your clients into your regular routine.


Tune into this episode to learn:

  • How to plan for getting content and making it part of your workflow
  • How to be proactive with collecting content vs leaving up to chance when working with clients
  • How to have a back up plan for content when clients don't want to be featured

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

17 Sep 2024MVP: Building Local Credibility00:25:35

I'm re-airing a Most Valuable Podcast episode (originally episode 30)! In this episode, I'm sharing my 4-step process to build your local credibility.

If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.


Tune into today's episode to learn:

  • How to take massive action to meet more local people 
  • How to show people that you can help them and prove that you can get results
  • How to overdeliver and get raving local fans talking about your business


Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Bootcamp. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

24 Sep 2024How Dr. Mel fully booked her practice in a small town -- and again in a big city00:34:01

Learn how Dr. Melissa Thompson got fully booked in her pelvic floor physical therapy practice in a small South Louisiana town where she knew no one -- and then again when she and her husband moved to Houston where there was lots more competition. She shares the marketing and mindset obstacles she faced and how she overcame them.

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.


CLICK HERE TO BOOK A FREE CONSULT CALL

08 Oct 2024When locals say they didn't know you were here00:11:28

Have you ever had someone in your city say, "I had no idea you were here!" or "I didn’t know you did that!"? I know it can be frustrating when you feel like you're doing ALL the things to market your small business, but people still don’t know about you.

This week I’m sharing how to turn this common frustration into massive action so you can market yourself in an even bigger way.

Tune into this episode to learn:

  • How to see the untapped potential and growth opportunities in your local marketing
  • The #1 reason to stop telling yourself "I've tried everything" or "I'm doing everything"
  • Growth questions to get your creativity flowing to reach new local audiences

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

17 Oct 2024Earn More This Black Friday00:30:34

Enjoy this live training replay where I share how to earn more this Black Friday and Cyber week!

Learn three really common mistakes that I see local business owners make that stops them from really getting the most sales and what to do instead.

Plus, you're invited to a special bonus Black Friday Planning Workshop that I'm hosting for my students inside The Localpreneur Academy on October 24.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

22 Oct 2024MVP: How To Collaborate With Other Local Businesses This Holiday Season00:17:33

I'm re-airing this Most Valuable Podcast episode (originally Episode #3) to share 3 ways you can collaborate with other local businesses this holiday season to increase your visibility and sales.

Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. I'm sharing how to ramp it up specifically during the holiday season through these 3 strategies.

What you'll learn in this episode:

  • How to stay consistent and bring in sales during the holiday season - even if your service isn't a "gift"
  • The best way to choose businesses to partner with and that are aligned with you
  • How to get featured in local media and gift guides

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

29 Oct 2024How Long Your Marketing Takes00:24:09

In this episode, I'm breaking down the 3 levels of marketing mastery -- the beginner level, the proficient level and the expert level and diving into your time management and expectation while you’re in each of these levels.

Each level impacts how long it takes to complete your marketing tasks. Understanding where you are can really help you plan and feel like you have more control over your calendar and day to day operations in your business.

Tune into this episode to learn:

  • The 3 levels of marketing mastery and how each stage impacts the time needed for your marketing tasks.
  • How time blocking helps you realistically plan your week
  • How to not let perfectionism, procrastination, and unexpected "life things" throw off your calendar.


Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

05 Nov 2024MVP: The Real Reason Your Services Are Worth It -- And Why Your Local People Will Buy00:16:31

Dive into the re-airing of this Most Valuable Podcast episode (originally episode 56) where I share the REAL reason people buy and the real reason your services are worth it to your local audience.

Tune into this episode to learn:

  • Why people aren't actually paying for your time  or experience
  • What's going to get people to say "OMG this is totally worth it"
  • The most important things you need to be talking about in your marketing

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

19 Nov 2024How I Grew My Business By 200%00:31:15

In this episode, I'm sharing how I grew my business by 200% in one of the most transformative years of my life -- the year I became a mom! I'm breaking down how you an apply the same 4 strategies to your business too, no matter what phase of life you're in.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

26 Nov 2024You're Invited To Fast Track Week!00:18:27

Join me for the 5-DAY LIVE VIRTUAL EVENT: FAST TRACK WEEK! 

Fast Track Week is an exclusive event for students in The Localpreneur Academy to help you implement my 5-step Local Go-To Process in the fastest, most actionable way possible.

Join me December 9-13, 2024 to learn the essential steps to stand out locally, reach more people in your city, grow your local following, create engaging "local go-to" content, and sell confidently. I'm sharing all the details in this episode!

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

CLICK HERE TO BOOK A FREE CONSULT CALL

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