• Implementing prompt billing practices reduces administrative costs and speeds up revenue cycles.
• Setting aside profits for taxes and working capital ensures financial stability and motivates partners.

• Paying employees a market wage fosters financial transparency and reflects a business’s true profitability.
• Efficiently assigning high-value tasks to skilled staff maximizes productivity and profitability ratios.

• Rising wages and a shrinking labor market strain the operational budgets of mid-tier establishments.
• Adjusting menu pricing and implementing efficient staffing strategies can mitigate profitability issues.

• Inflation increases operational costs, leading businesses to adapt pricing and wage strategies.
• Shrinking labor pools forces companies to focus on automation or international labor solutions.

• Economic downturns increase litigious behavior, driving steady demand for personal injury services.
• Efficient case turnover and strategic marketing bolster profitability in challenging markets.

If You Can’t Measure It, You Can’t Manage It, with Eric Sanchez

Eric has a well-earned reputation for law firm logistics, efficiency and innovation, born from his diverse background and nearly two decades as an executive in what has become the largest plaintiffs practice in North Carolina, the Law Offices of James Scott Farrin, where Eric currently serves as the Vice President of Strategy and Innovation.

Eric is the Founder of GrowPath the ultimate software for personal injury firms. Learn more about how GrowPath can help your firm at https://learn.pilmma.org/growpath-vendor-directory

What you’ll learn about in this episode:

• The importance of identifying each “phase” of case management
• What you should be measuring in your law firm
• Why you should stop looking at yourself as a law firm, and start looking at yourself as a business that sells legal services
• KPIs that are appropriate for paralegals
• The top 5 KPIs for PI lawyers
• The optimal amount of time it takes to follow up on a medical record
• Dealing with attorneys and employees who are resistant to policies and procedures
• The PI firm’s biggest time savers and time-wasters
• Managing remote employees
• Where to start when implementing KPI measurements
• Eric’s opinion on non-lawyer ownership of law firms

Resources:

• Website: https://www.farrin.com/
• Website: https://growpath.com/
• Facebook: https://www.facebook.com/GoGrowPath/
• Facebook: https://www.facebook.com/LawOfficesofJamesScottFarrin
• Twitter: https://twitter.com/FarrinLaw
• LinkedIn:  https://www.linkedin.com/in/ericjsanchez/
• Email: esanchez@farrin.com

Additional Resources:

• PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ 
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ 

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

Maddy Martin is the head of growth and education for Smith.ai, which provides law firm communication services, including their virtual receptionist & intake service, web chat, and Keypad cloud phone system. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, comarketing, and event marketing.

 
What you’ll learn about in this episode:

• Maddy’s background in SEO and marketing
• The latest trends and strategies in digital marketing for law firms
• How to improve your firm’s responsiveness to potential clients
• What Smith.ai does and why it is more economical than hiring a full-time marketer
• How to prepare your firm for the heightened standards of client service

Additional Resources:

• Website: https://smith.ai/
• Linkedin: https://www.linkedin.com/in/madelainemartin/
• Facebook: https://www.facebook.com/virtualreceptionists/
• Twitter: @smithdotai

1. Why Accountability is Key in Digital Marketing
   • Firms often feel lost when evaluating their marketing performance, relying heavily on reports from vendors.
   • A third-party audit can cut through the confusion and provide a clear picture of what’s really working.
2. How PPC and SEO Need Hands-On Attention
   • PPC campaigns can easily drain budgets if not actively managed, especially with irrelevant keyword targeting.
   • SEO takes time, especially in competitive markets, and requires a well-executed, keyword-focused strategy to see results.
3. Why All Marketing Vendors Are Not Created Equal
   • It's tough to know if your marketing agency is delivering real results or just fluffing up reports.
   • Accountability measures ensure your marketing dollars are driving real progress, not just numbers on a page.
4. How Lead Conversion Starts with Solid Intake
   • Poor intake practices, like failing to follow up on inquiries, can leave potential clients (and profits) on the table.
   • A well-trained, proactive intake team is essential to turn leads into actual clients, maximizing your marketing investment.
5. Ways Full-Funnel Visibility Drives Success
   • To capture the most leads, firms need to be visible across multiple channels—SEO, PPC, local ads, and organic search.
   • A comprehensive, multi-channel approach gives firms the edge in today’s competitive digital landscape.

• Allows for efficient handling and progress tracking
• Categorizes cases for specific focus each da

• Includes paralegals and case managers
• Ensures alignment among staff through quick check-ins

• Provides valuable outside perspectives and guidance
• Gains external perspectives for problem-solving and growth

• Enhances workflow efficiency with categorized cases
• Prevents issues from being overlooked through strategic case handling

• Fosters collaboration among paralegals and case managers
• Manages distractions effectively with daily themes and regular meetings

1. Janelle's Background and Move to Seattle:
   • Discover Janelle's journey from Kansas City to Seattle, her legal background, and the decision-making process behind her move.
   • Understand the motivations and challenges of starting a law practice in a new city.
2. The Impact of PILMMA and Masterminds:
   • Learn how Janelle's participation in PILMMA and attending the PILMMA Summit in New Orleans helped her create vital connections for growing her firm.
   • Hear about the transformative effect of mastermind groups on her practice.
3. Strategies for Rapid Growth:
   • Insights into Janelle's approach to growing her firm from zero to over 400 cases in just two years.
   • Discover the strategies she implemented, including building relationships, changing case management systems, and hiring effectively.
4. Overcoming Challenges and Leveraging Resources:
   • Janelle discusses the challenges of rapid growth, including cash flow and staffing issues, and how she navigated these hurdles.
   • Learn how leveraging resources like changing case management systems and hiring overseas staff helped streamline her practice.
5. The Power of Networking and Learning from Others:
   • Janelle emphasizes the importance of learning from the success and failures of others in mastermind groups, saving time and resources.
   • Understand the impact of being surrounded by successful individuals and how it can positively change your mindset.
6. Looking Forward: Goals and Aspirations:
   • Janelle shares her goals for the next year, including doubling her cases and profits, and further automating her firm for more efficient operation.
7. Advice for Legal Professionals:
   • Janelle provides valuable advice for lawyers starting or struggling with their practice, emphasizing the importance of building relationships and joining mastermind groups for accelerated growth and success.

Brian F. LaBovick was admitted to the Florida Bar in 1990 and started his career as an Honor Graduate Program inductee at the United States Department of Justice as a Federal Prosecutor. Since that time Mr. LaBovick has maintained an AV rating from Martindale-Hubbell, and been a Super Lawyer® in 2007 and a Florida Trend Legal Elite attorney in 2010 both in the Personal Injury field. He has been involved in multiple charities and community service projects over the past 30 years, and served on numerous charity boards. He is a past Director of the Palm Beach County Justice Association and a Past President of the North Palm Beach County Bar Association. Mr. LaBovick has created multiple businesses outside his law firm, including Media Maven Marketing, Legal Assist, LLC, and a national specialized medical billing company, GO-SB. Mr. LaBovick moved to Palm Beach County, Florida where he started a solo practice in 1994. The firm now has 8 attorneys and 40 office staff, and offices in Florida and Massachusetts. The firm handles serious personal injury concentrating in Maritime, travel, and Cruise boat injuries as well as workers compensation across Florida, and Social Security Disability and pip collections across the nation.

What you’ll learn about in this episode:

• How the coming wave of non-lawyer ownership of law firms will affect the legal industry, and what pros and cons exist
• Why Brian doesn’t feel “doom and gloom” over the coming wave, and why looking at the precedent set in countries like England and Australia can offer guidance
• How the coming wave of corporation-owned firms can be compared to the birth and growth of Walmart, and why it is important to compete on more than price to survive
• Why consumer-based law isn’t nearly as in danger of being taken over or pushed out of business as big corporate firms
• What steps to take to better prepare your law firm for potential merger and acquisition opportunities
• What concerns Brian has about the way the state of Arizona may be implementing non-lawyer ownership of firms
• Why one of the key things to watch out for is the “gaming of the system” and the establishment of unethical relationships between firms and their owners
• What a “para-lawyer” is, and how North Carolina set the standard to allow people to exist halfway between paralegal and lawyer and still have ownership in a firm
• Why setting up and running your law firm like a business is going to be instrumental in navigating the future

Resources:

• Website: www.labovick.com
• LinkedIn: www.linkedin.com/in/brian-labovick-40032a9/
• LinkedIn: www.linkedin.com/company/labovick-law-group/
• Facebook: www.facebook.com/Florida.Lawyers/
• Twitter: @LaBovickLaw

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

Liz Wendling is the rainmaking attorney coach and the author of 6 books! Attorneys from all over the world seek her out when they want to discover how to be more confident and fearless in their practice and client development, lead generation and lead conversion process.

Liz Wendling combines a rock-solid sales background with a passion for coaching and the result is a powerful, new way to understand how to sell in today’s crowded marketplace. Her innovative approach will support you in opening doors, closing sales and building relationships.

Liz is a much sought after business consultant, sales expert and emotional intelligence coach. She is straightforward, practical, and sassy and helps professionals innovate, modernize and master their sales approach, language, and process. Because what worked reasonably well a decade ago is now miserably outdated and inadequate.

Liz is known for her energetic programs, presentations and business-building superpowers that transform professionals into wildly successful sales rock stars!

What you’ll learn about in this episode:

• How Liz works with her client attorneys and law firms to help them modernize their lead generation approach to keep pace with today’s market
• Why today’s consumers are savvier, and why it is important for attorneys and their firms to sell to these consumers in a way they appreciate
• Why the first five minutes of an initial client consultation is the “make or break” moment that determines whether the potential client becomes a client
• Why the best way to close with a client is to manage the conversation and do everything right from the start, and why there is no “magic closing technique”
• Why following up using the right strategy and the right language with the right frequency is powerful
• What critical mistakes firms make and why it is important to differentiate themselves, make a true connection, and go beyond marketing
• Why making generic declarations about baseline expectations like “we treat every client with care” does nothing
• What three steps Liz recommends attorneys take that can help them get more client conversations

Resources:

• Website: www.therainmakingcoach.com
• The Rainmaking Mindset for Attorneys by Liz Wendling: https://amzn.to/2VNU9CF
• LinkedIn: www.linkedin.com/in/lizwendling/

Additional Resources:

• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

Going Your Own Way & Taking The Right Risks With Lee Coleman

Welcome to episode 101 of the Grow Your Law Firm podcast. In this episode Ken sits down with Lee Coleman and they discuss his career and firm along with some sage advice from a successful attorney. 

Lee Coleman is the Founding Partner of Hughes and Coleman. In 1985, he opened Hughes & Coleman Injury Lawyers with Partner J. Marshall Hughes. To date, founding Hughes & Coleman has been both Lee’s greatest accomplishment and his biggest channel for advocacy. Even though Lee’s legal career has been polished and time-tested, Lee never stops learning how to continuously better his firm for his clients. He constantly attends legal seminars and lectures across the nation in order to learn new and innovative ways to make Hughes & Coleman a leading firm in the industry.

What you’ll learn about in this episode:

• Lee’s background and how he got into law.
• The types of cases that Lee likes to practice the most, and why.
• The amount of employees Lee has at his firm and how he has managed them working though the pandemic.
• Thoughts on how you know it’s right to move your firm into another market.
• Thoughts on when it is the right decision to buy another law firm and when it isn’t.
• What kind of personal injury cases it makes sense to take on and put forward in front of a jury.
• Advice about what kind of risks are worth taking as an attorney with your own practice.
• Advice for young lawyers who are thinking about going into personal injury law (hint: it might be easier now than ever!)

Resources: 

• Website: https://www.hughesandcoleman.com/
• Facebook: https://www.facebook.com/HughesColeman/
• LinkedIn: https://www.linkedin.com/company/hughes-and-coleman/
• Twitter: https://twitter.com/hughescoleman?lang=en

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why writing a book is easier than you may think and serves as a fantastic way to market your law firm
• Why a book can help you stand out from your competition and position you as a trusted expert and resource for your prospective clients
• How there are eleven different ways to leverage your book to generate new clients and double your referrals
• Why 20% of past clients won’t refer you no matter what, 20% will always refer you, and it’s the other 60% that you need to help refer you
• How a book can help you not just generate clients directly but also can encourage other professionals to refer you
• How interview-style infomercials on local TV or radio stations can be a great, inexpensive way to leverage your book
• How you can repurpose the content in your book in numerous ways including in blog entries and tip sheets
• What publication options are available to help you get your book printed, and how you can even license books directly from PILMMA
• Why you should write your book at the seventh-grade level, and why it doesn’t matter much if the people you give your book to actually read it
• Why including “questions you should ask when evaluating a lawyer” in your book can position you to be the logical choice, and why a title that catches interest is critical

Resources:

• Hemingway Editor: www.HemingwayApp.com
• PILMMA Publishing: www.pilmma.org/publishing

Additional Resources:

• PILMMA Super Summit: www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

• Automation of document review for relevance in legal cases
• AI's ability to understand context, sentiment, and sarcasm

• Versatility in reviewing text, images, and audio files
• Cost-effective model accessible to both large and small firms

• Gradual adoption by larger firms with proof of concept and security audits
• Importance of data privacy and confidentiality

• Assistance in drafting legal documents and conducting research
• AI as a tool to enhance efficiency without replacing lawyers

• Encouragement to experiment with AI tools like chat GPT
• AI's role in automating repetitive tasks and allowing lawyers to focus on strategy and analysis

Welcome to episode 167 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Pamela Perry from Pam Perry PR to discuss how to get started with PR and how it can benefit your law firm. 

Dr. Pam Perry is an award-winning communication and PR professional. She helps established experts and experienced entrepreneurs to stand out from the crowd so they can attract clients by promoting their buzz-worthy brand story. She is the publisher of SPEAKERS MAGAZINE and podcast host of Get Out There and Get Known.

After working with Dr. Pam, her clients have been featured on CNN, Impact Network, CNBC, Fox Soul, Sirius XM, Oprah Magazine, Essence, Ebony, Black Enterprise, PBS and many other major media outlets.

She has been called by Publishers Weekly a PR Guru and featured in many major publications (including several covers), and on more than 500 radio and TV programs. She also has a 25-year career expertise in marketing, public relations, and journalism including work with The Detroit Free Press, Michigan Chronicle, and several radio stations.

Dr. Pam has worked with many nonprofit organizations, like the Charles H. Wright Museum of African American History and the Detroit Area Agency on Aging, developing their social media presence, online brand, and digital marketing programs. She is also the author of Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry and 115 PR Tips on How to Brand Your Ministry (both available on Amazon.com)

Known as the master of connecting the right people, for the right project, at the right time Dr. Pam Perry PR works hard to help her clients brand (and get paid) like a superstar. For more information, visit www.pamperrypr.com.

What you’ll learn about in this episode:

• Why a PR firm could be beneficial for your law firm
• How Pamela got started in PR and when she started Pam Perry PR
• Getting started with Public Relations
• Tips for doing PR on your own
• How to get featured in a newspaper

Resources: 

• pamperrypr.com
• https://www.linkedin.com/in/pamperryprcoach
• https://www.facebook.com/pamperryprpage/
• https://twitter.com/pamperry

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Thomas Pivnicny’s bio:
Thomas Pivnicny concentrates his practice in the areas of Workers’ Compensation, Personal Injury, and Car Accidents. Thomas is one of our most experienced lawyers in Pennsylvania.

During law school and before joining the firm, Thomas completed clerkships with three different judges of the Court of Common Pleas of Philadelphia County, including Judge Denis P. Cohen, Judge Glynnis D. Hill, and Judge Marlene F. Lachman.

In his free time, Thomas enjoys spending the day with his wife, son, daughter, and their two cats, as well as exercising, playing the guitar, and snowboarding.

Tiana Hardison’s Bio:
Tiana Hinnant Hardison has practiced law for 29 years, with an emphasis on personal injury and disability law, and now balances her time and energies between practicing law and working with PILMMA. You may contact Tiana at tianamhinnant@gmail.com.

Alan Crone’s Bio:
Alan Crone’s personal role model is St. Ignatius of Loyola, founder of the Jesuits, who taught that, because God can be found in our everyday work, all work is important. That’s why he listens so carefully to his clients and takes their concerns to heart.

Founder of the Crone Law Firm, he is their Team Leader. Whether he’s helping achieve a business dream or seeking compensation for someone who’s been treated unfairly, he draws from a deep well of compassion and experience. He’s a master at devising winning strategies and innovative tactics.

Episode Overview:
In this special audio replay from a PILMMA webinar held on June 16, 2020, where Ken Hardison and his panelists shared best practices for reopening law offices during the global pandemic.

What you’ll learn about in this episode:

• Thomas discusses steps his firm has taken to adapt to the changing realities of life under pandemic and working remotely
• How Thomas and his team are working to maintain social distancing guidelines, sanitize the office, and limit in-person exposure to others where possible
• What steps Thomas’s firm is prepared to take to shut down and professionally sterilize the office should an employee become sick
• How interactions with clients and potential clients are changing at Thomas’s firm’s offices during social distancing
• Tiana discusses the importance of being cognizant of your state and local health guidelines for reopening
• Tiana shares the four “P’s”: people, place, plan, and process, and she explains why these need to be kept in mind when preparing to reopen your office
• Why Tiana believes a hybrid solution of working in person and working remotely may be the best option for many firms.
• Alan discusses key liability concerns that business leaders and, in particular, law firm practice owners need to know
• Why Alan believes that legal compliance isn’t just necessary to protect yourself but is also good business
• How laws granting employees leave are still in place but have also been added to with two new kinds of leaves created by the CARES Act
• Why Alan recommends consulting with an employment lawyer in your area with regards to your responsibility as an employer

Resources:

• OSHA COVID-19 Guidance Resource: https://www.osha.gov/Publications/OSHA3990.pdf
• Thomas Pivnicny’s LinkedIn: www.linkedin.com/in/thomaspivnicny
• Tiana Hardison’s LinkedIn: www.linkedin.com/in/tiana-hinnant-3923a853/
• Alan Crone’s LinkedIn: www.linkedin.com/in/alancronememphislawyer/

Additional Resources:

• PILMMA Super Summit: www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

Welcome to episode 134 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Christine Miles and they talk about how listening can contribute to the growth of your business.

Christine Miles is an author, professional keynote speaker, consultant, executive coach, thought leader, entrepreneur, and radio show host. She is the Founder and CEO of EQuipt, a training and consulting company that helps leadership teams grow sales, develop people, and create cultures of understanding. She developed the Listening Path™, a transformational workshop on listening to understand, which has been taught at various Fortune 100 corporations, universities, law firms, and privately held companies.

She is the author of the critically acclaimed and award-winning book, What Is It Costing You Not To Listen?

What you’ll learn about in this episode:

• What we are not taught about effective listening
• Deconstructing what you learn and systemizing it
• Keeping your curiosity even if you are an expert
• Bringing out expertise and insight from others
• Emotional skills as the hallmark of great leadership
• Truly listening to understand
• The power of asking someone to tell you more
• Asking about emotions and not just facts

Resources: 

Website: https://www.equipt-people.com/get-the-book/
Facebook: @cmileslistens
Contact:

Christine Miles cmiles@equipt-people.com

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Secrets to Social Media Success, with Moe Dewitt

Moses DeWitt is a native Floridian and has lived in Central Florida since 1985. After graduating from Winter Park High School, he went on to Emory University in Atlanta, Georgia to receive his undergraduate degree in Political Science and to Florida State University College of Law to receive his Juris Doctor. Mr. DeWitt is a regular commentator for the News Junkie on Real Radio 104.1. Although Mr. DeWitt has a wide array of legal experience, today he limits his practice primarily to domestic, commercial, personal injury, and real estate litigation. Additionally, Mr. DeWitt handles appellate matters and has prevailed for his clients on numerous appeals. Mr. DeWitt is the author of numerous articles and was an editor of the Journal of Land Use and Environmental Law.

What you’ll learn about in this episode:

• Effective marketing strategy when you’re competing against big players in your market
• How to develop a differentiating marketing plan
• Ideas for social media content
• The keys to effective social media
• 3 things that Moe credits his success to
• Moe’s view on Mastermind groups
• Where to see Moe’s videos

Resources:

• Website: https://dewittlaw.com/
• Facebook:https://m.facebook.com/dewittlaw
• LinkedIn: https://www.linkedin.com/in/moe-dewitt-6a927217
• Twitter: https://twitter.com/dewittlawfirm

Additional Resources:

• PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ 
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ 

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

Welcome to episode 186 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Keith Dyer from LawFirmBuilder to discuss how growing your business will help you grow your law firm.  

Born and raised in North Carolina. Keith owned an Ad agency for 23 years with clients like ECU, the Wyndham Championship and Lorillard Tobacco. Keith started his own Fractional CMO, LawFirmBuilder and has been doing that for the last 10 years.

What you’ll learn about in this episode:

• Learn what it means to be a Fractional CMO
• How LawFirmBuilder can help your law firm
• Why top-of-mind awareness marketing is important
• Benefits of hiring a Fractional CMO
• Learn the difference between a CMO and Marketing Director

Resources: 

https://lawfirmbuilder.com/

https://www.facebook.com/lawfirmbuilder

https://www.linkedin.com/in/keithdyercmo/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Alan Crone’s personal role model is St. Ignatius of Loyola, founder of the Jesuits, who taught that, because God can be found in our everyday work, all work is important. That’s why he listens so carefully to his clients and takes their concerns to heart.

Founder of the Crone Law Firm, he is their Team Leader. Whether he’s helping achieve a business dream or seeking compensation for someone who’s been treated unfairly, he draws from a deep well of compassion and experience. He’s a master at devising winning strategies and innovative tactics.

Sometimes the only thing to do is file a lawsuit and fight it out in court. And other times it’s better to negotiate a settlement. Either way, Alan knows how to get the best outcome.

A fifth-generation native of Memphis, Tennessee, he is a voracious reader and semi-avid golfer. The art of political negotiation has always fascinated him. He has been active in local and state politics for more than 22 years. He is the former head of the Shelby County Republican Party and currently serves as Special Counsel to the Mayor of Memphis.

He is also the very proud father of three children and is devoted to his wife Allison.

What you’ll learn about in this episode:

• What law firms and other business owners with fewer than 50 employees need to know when it comes to the paid leave provided by the federal government in the CARES Act
• How the Family Medical Leave Act (FMLA) has been amended to include leave for employees who are caring for a minor child due to their school being closed for coronavirus
• How employers who are paying leave under the FMLA amendment get a tax credit, and why employees who can work remotely from home are exempted under this form of leave
• How emergency paid sick leave has been created under the Fair Labor Standards Act to cover employees subject to a federal, state or local quarantine or isolation order
• What significant differences exist between furloughing an employee and laying them off, and how each impacts an employer
• Why the biggest problem Alan sees in law firms is a lack of objectivity when it comes to hiring and firing, especially at smaller firms
• Why professional staff like paralegals and secretaries are generally not exempt from overtime, and why clearly communicating your expectations to your team is critical
• How well-documented disciplinary actions such as write-ups can help legally protect your firm after termination, and why an employee handbook is a valuable tool
• Why it is important to regularly review job descriptions and have a clear understanding of what your employees do every day
• Why Alan strongly recommends you consider applying for the forgivable Paycheck Protection Loan

Resources:

• Website: https://cronelawfirmplc.com/blog/team/alan-g-crone/
• Telephone: (901) 737-7740
• Email: acrone@cronelawfirmplc.com
• LinkedIn: www.linkedin.com/in/alancronememphislawyer/
• Facebook: www.facebook.com/thecronelawfirm/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

The Mistakes Lawyers Make When Choosing A Vendor Partner, with Julia Moreland

Julia Moreland is the owner of Marketing Partners Unlimited.  She has over 37 years of Marketing, Sales, and Business Consulting experience.  Julia’s understanding of personal injury and mass tort firms provides the experience to convert your intake and referrals to cases.

What you’ll learn about in this episode:

• Why you should always research multiple vendors for a project, before deciding who to partner with
• What you must identify about your law firm before deciding what you should outsource
• Why you should consider partnering with a marketing firm to harvest referral cases from your past clients
• The importance of a good case management system
• How Julia’s company, Marketing Partners Unlimited, is helping law firms across the country with everything from advertising to lead follow-up and intakes

Resources:

• Website: www.marketingpartnersultd.com
• LinkedIn: www.linkedin.com/in/julia-a-moreland/
• Phone: 631-755-1041
• Email: jmoreland@marketingpartnersultd.com

Additional Resources:

• Internet Domination Bootcamp: https://www.pilmma.org/idb2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ 
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ 
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Welcome to episode 188 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Roux Advertising’s President, Eric Morgan to discuss the importance of building a winning marketing strategy. 

As the President/CEO of Roux Advertising, Eric takes a strategy first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying and creative production, across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrahs Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge. 

Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 28 years of strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola Universitys Communications Department and is a fellow of Loyolas Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs Organization and the Tulane Association of Business Alumni.

What you’ll learn about in this episode:

•   Learn how to make your law firm stand out
• Understanding your brand and your unique value proposition
• What it means to create a Brand Strategy
• Learn what “Strategy” is not
• Why building long-term relationships is crucial for your law firm

Resources: 

https://rouxadvertising.com/

https://www.facebook.com/RouxAdvertising/

https://twitter.com/RouxAdvertising

https://www.linkedin.com/company/rouxadvertising/

Additional Resources: 

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

• Ryan stresses that law firms must adopt AI to stay competitive, or they risk being surpassed by those already using it.
• Many firms are starting to hire AI engineers to create custom solutions, and those who don’t will struggle to keep up.

• AI reduces reliance on human resources by handling repetitive tasks such as organizing data, managing records, and pre-qualifying cases.
• Integrating AI into existing platforms boosts efficiency, enabling faster data processing and cost savings for law firms.

• AI tools efficiently sift through years of data, identifying critical information like injuries and diagnoses to support case evaluation.
• By applying AI to structured data, law firms can assess case viability, compensability, and settlement potential immediately, avoiding delays from traditional manual review processes.

• SettLiT provides a pre-qualification tool that uses real-time digital health data to quickly assess the viability of legal claims.
• This process replaces lengthy manual data-gathering methods, reducing the typical one-year workup process to just 72 hours.

• SettLiT aims to change the psychology of how law firms handle intake and evidence gathering, moving the industry toward a more data-driven and automated approach.
• The company acts as a bridge between healthcare and legal data, addressing inefficiencies that have long plagued the legal sector.

Emotiontrac: The Latest "Must-Have" Software for Lawyers, with Aaron Itzkowitz

Aaron has extensive experience in technology management and in growing traditional and start-up businesses to profitability.

Prior to EmotionTrac, Aaron led Successories.com and its subsidiaries as CEO, President and COO. In 2014, he sold a division of the company at a substantial gain for the investors. He has launched companies and also worked as a business consultant for small to Fortune 100 companies to increase revenue, implement cost cutting programs and guide manufacturing and technology expansion. He led a Hewlett Packard initiative to build an on-demand solution to introduce their wide format printers. He also served as CEO of FrameLogix Inc., an online photo framing fulfillment business. Partners included Snapfish.com, Kodak and AOL.

What you’ll learn about in this episode:

• Why and how Emotiontrac software was developed
• How emotion recognition software can be a marketing money-saver for attorneys
• The use of this software in video dispositions
• The value of the panel review in determining case valuation
• Pricing structure and program options

Resources:

• Website: https://emotiontrac.com/
• Facebook:https://www.facebook.com/emotiontrac/
• LinkedIn: https://www.linkedin.com/in/aaronitzkowitz/
• Twitter: https://twitter.com/emotiontrac?lang=en

Additional Resources:

• PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ 
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ 

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

Welcome to episode 160 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Kristi Jane, the CEO and Founder of KristiJane Agency to discuss the holistic marketing approach her team takes and how it can change your online marketing.

Since the early 2000s Kristi has been a pro-active student, teacher, editor and curator of all things search-related! For 2 decades she has shone the light on what works and what is hype. A data geek to her core and with a no-nonsense attitude, Kristi questions everything until she sees actual results in real-time in the real world! Kristi leads the KristiJane team with a tireless drive to show measurable results to clients that stand both the test of time and changes in the search engines!

Sitting on the cutting edge of search for over a decade she was the Chief Editor for Search Engine News (SEN), the industry's leading Internet Marketing Trade Magazine since 1997.  Kristi has led and organized Certified Professional Internet Marketing Training Courses since 2006 on topics ranging from Local Search to Master’s Level Lead Generation Strategies. With an eye for customer care and a passion for growing businesses, Kristi is the one you want focused on your business!

What you’ll learn about in this episode:

• Learn what a Holistic Marketing approach is
• How your content could be working against you
• What does it mean to have an Authoritative website
• How to create quality link building
• Roadproof and How it can help your firm
• Two ways to check the quality of your website

Resources: 

• https://kristijane.com/
• https://app.wordtune.com/
• https://openai.com/dall-e-2/
• https://pagespeed.web.dev/
• https://pagespeed.web.dev/report?url=https%3A%2F%2Fshumanlegal.com%2F

Additional Links: 

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

• Ensuring consistent, accurate data across platforms builds trust with search engines and AI systems, making your firm more discoverable.
• Structuring your data with schema.org enhances machine understanding and ranks your firm higher in AI-driven results.

• AI now focuses on understanding and refining client queries, shifting from keyword-based search to conversational interactions.
• By answering AI-driven prompts with detailed firm information, lawyers can ensure their practice stands out in client decision funnels.

• AI can streamline internal processes, from summarizing briefs to automating client communication and task management.
• Investing in AI-powered tools allows firms to respond promptly to client inquiries, enhancing client relationships and satisfaction.

• Providing detailed, structured knowledge about your practice such as specialties, community involvement, and case history drives AI to recommend your firm.
• Relying on authentic data rather than ad spend ensures better positioning in AI-driven recommendations.

• Clients are increasingly relying on AI for personalized recommendations; ensuring your data matches their needs is essential.
• AI transforms the traditional search process into a dialogue, emphasizing the importance of firm transparency and availability in real-time.

Using A Global Perspective to Grow Your Law Firm

Welcome to episode 113 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Rob Levine and they talk about using a global perspective to grow your law firm.

For the past 15 years, Rob Levine, as founder and President of Rob Levine and Associates, has been a staple in the Southern New England Personal Injury business. Rob is committed to helping people, exemplifying leadership and building businesses. At sixteen, when most kids his age were simply out being kids, he became part of the Glen Rock Volunteer Ambulance Corps, holding a position of EMT (emergency medical technician). He was promoted within a year to Crew Chief. This was the beginning of his call to serve.

The next phase of Rob’s career took him to college for Administration of Justice and to the Rhode Island Army National Guard. There he served three years as a military police officer. After his national service and graduating from college, he took a step toward serving the community. He was hired as a police officer by the Central Falls Police Department. Seeing the many needs of the citizens of Central Falls during his first six months on the force, Rob decided it was time to do more. He began a writing project for a grant and secured sixteen thousand dollars for the department’s first K-9 Drug Enforcement unit. Upon his appointment as the K-9 Officer, he went to California for formal training. In addition to his patrol duty, Rob and his dog were instrumental in fighting the ever-present drug problem in the city. His police work was not the only thing he was focused on, Rob also concentrated on his personal development. Rob began to attend law school, was learning how to fly helicopters, practicing in a Robison R-22, helicopter. After graduating from law school Rob retired from the police department and began to practice law continuing to help those in need. Rob also continued to feel the need to serve the community as a volunteer and became a Ski Patroller. Rob now works and volunteers his time as a paramedic, riding on an ambulance, trying to make a difference. Rob Levine & Associates, The Heavy Hitter.

What you’ll learn about in this episode:

• Working as in-house counsel for a business and facilitating huge growth of the company
• Learning all areas of the law by practicing it
• The opportunity to learn so much from a mastermind group
• Going remote and global after COVID
• Why happy employees are the best thing for your clients
• Keeping communication active with a remote workforce
• Hiring employees from around the globe and the savings it brings
• Records retrieval and the headaches a streamlined platform can cure

Resources: 

 Website: https://www.roblevine.com/

Website 2: https://recordsontime.com/

LinkedIn: https://www.linkedin.com/in/roblevinelaw/

Facebook: https://www.facebook.com/roblevinelaw

Twitter: https://twitter.com/roblevinelaw

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Creating a Lean Law Firm, with Dave Maxfield

Dave Maxfield runs a boutique consumer protection practice in Columbia, South Carolina, representing consumers in cases against banks, credit reporting agencies, and insurance companies. He’s the four-time chairman of the Consumer Law section of the S.C. Bar, Past President of the 1900 member Richland County Bar, and Adjunct Professor at the University of South Carolina School of Law. A self-described Systems Geek, Dave is a four-time ABA Techshow speaker. In 2018, Dave and Larry Port wrote the ABAs bestseller The Lean Law Firm to translate Lean practices from companies like Toyota and Intel into a simple, month-by-month template that law firms can use to become more profitable.

What you’ll learn about in this episode:

• What it means to be a “lean” law firm
• How to evaluate your firm’s systems and processes
• The most common bottleneck areas in law firms
• The importance and value of improving the time on desk of your cases
• What the income formula is and how to use it
• The key metrics to monitor to track your lean firm progress
• Why it is important that a law firm’s systems be visual
• Thinking about your firm as a closed system

Resources:

• Website: www.consumerlawsc.com
• Websiie: www.leanlawfirmbook.com
• Website: www.thelawyerproject.com
• Facebook: https://www.facebook.com/ConsumerLawSC
• Twitter: https://twitter.com/ConsumerLawSC
• LinkedIn:  https://www.linkedin.com/in/dave-maxfield-871159/
• Email: chuck@thetransformation.company

Additional Resources:

• PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ 
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ 

• PILMMA Join Page: https://learn.pilmma.org/join-pilmma

Using Facebook To Grow Your Law Firm

Welcome to episode 132 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Luke Russell and they talk about how to use Facebook to grow your law firm.

Luke Russell founded Russell Media in 2009 after working in web development since 2006 – but RM isn’t the first business he has owned. That distinction goes to Luke’s first venture of collecting rock crystals from the playground in grade school and selling them to the other students for $0.50 apiece!

Luke has been honored to travel the country and speak at conferences and private engagements about websites and social media marketing. He has worked as a contracted Director of Marketing for a national law firm for almost 4 years. One of Luke’s biggest strengths lies in his ability to take a topic and distill it into simple terms so that people can understand and take action accordingly.

What you’ll learn about in this episode:

• Making sure to have content that is compelling in a social context
• Working hard to make a connection with your followers
• The power of education-based marketing
• The magic of staying in front of people consistently
• What re-targeting is and how it can help you
• Leaning into your authentic self to get results

Resources: 

Website: www.russellmedia.us

Facebook: https://www.facebook.com/RussellMediaUS

LinkedIn: https://www.linkedin.com/in/lukewrussell

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

• Accurate attribution ensures marketing dollars are allocated effectively, driving better case volume and ROI.
• By identifying which channels contribute the most to conversions, firms can optimize their advertising strategies.

• Leveraging analytics helps law firms understand the impact of channels like TV, radio, and digital ads.
• Predictive models enable smarter budget reallocations, maximizing returns on investment.

• Traditional channels like billboards and radio create top-of-funnel awareness, driving potential clients to search for your firm.
• Understanding the ripple effect of awareness campaigns on digital performance solidifies multi-channel strategies.

• Variables like weather patterns and tourism trends can significantly influence case counts and demand.
• Combining marketing data with external factors provides a holistic view of what drives law firm growth.

• Firms benefit from strategic insights and ongoing support when working with attribution specialists.
• Beyond software, expert guidance ensures actionable recommendations tailored to each firm’s unique market.

1. Importance of Well-Organized Data and Maximizing Efficacy with Technology:
   - Well-organized data allows for better access, sharing, and utilization, giving law firms a competitive edge.
   - Leveraging technology, like AI systems, can automate manual tasks, enhance efficiency, and optimize the use of other software tools. 
2. Benefits of Document Automation:
   - Document automation not only saves time and money but also ensures consistency and easy data extraction for informed decision-making.
   - Automation tools, like Foundation AI Astronaut, act as a bridge to reduce manual labor and facilitate the effective use of digital platforms in law firms.
3. Value in Problem-Oriented AI Solutions:
   - AI should be viewed as a tool to solve specific business challenges rather than just a standalone technology.
   Companies that offer AI solutions tailored to solve practical problems demonstrate more value than those solely focused on selling AI technology.
4. Continuous Evaluation for Operational Efficiency in Firm Scaling:
   - Proper utilization of automation tools can enhance efficiency as law firms grow, preventing cost escalation and ensuring sustainable profitability.
   - Regular assessment of workflows and technologies is crucial to maintain operational efficiency and profitability as a law firm expands.
5. Limitations of Foundational Models and Utilizing Specialized AI Models:
   - Foundational models like GPT, though powerful, may lack specificity for legal tasks and exhibit overconfidence, leading to potential errors.
   - Specialized AI models like Bert and Roberta offer tailored solutions for tasks like data extraction and question answering, addressing the limitations of general foundational models.

Pamela DeNeuve began working with lawyers in Los Angeles, California in 1992 and has worked with AM 100 law firms throughout the US and abroad ever since. With over two decades of experience under her belt in business development, professional and personal life strategy and accountability coaching, Pamela has gained key insights into the cause-and-effect relationship between office morale, physical, mental and emotional health, AND lawyer and law firm productivity, profits and growth.

Pamela has helped thousands of people with her accountability coaching programs. She has developed a lawyer and law firm-specific intensive program to cater to our current crisis in lawyer well-being. With this program, she has helped hundreds of focused, successful lawyers and law firms achieve peak performance. She coaches her clients to move their practice to the next level in order to build and sustain lasting legacies.

What you’ll learn about in this episode:

• Why lawyers are under a tremendous amount of stress in their jobs, and how the coronavirus pandemic has added to that stress
• Why lawyers put a higher level of expectation on themselves than on those around them, and why working from home adds new challenges
• Why Pamela believes it is important to first acknowledge the amount of stress and pressure you are under and accept that stress is a normal reaction
• Why the stress of isolating with your family can be highly disruptive to your work, and why it is important to be clear in your boundaries and expectations
• Why you shouldn’t worry about the chaos around you but should instead channel that energy into serving your clients
• How “worker bees”, “worriers”, “turtles” and other personality types deal with stress differently, and why it is important to understand your type
• How regular physical exercise can help you get rid of excess energy and can help reduce your stress levels
• Pamela offers ideas for conducting video-based referral meetings and tips for lawyers who are struggling under the new normal of these crisis conditions
• Why it is important to separate home life and office work, and why keeping the peace with your family and avoiding boredom is critical
• Why you should remember that you will get through the crisis and can come out the other side stronger than before

Resources:

• Call for a free 30-minute consultation with Pamela: (904) 607-1211
• Website: https://pameladeneuve.com/about/
• Website: https://mapforlawfirms.com/
• LinkedIn: www.linkedin.com/in/pameladeneuve/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

Welcome to episode 195 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Founder and CEO of Bridge Legal, Ed Scanlan, to discuss pioneering legal tech solutions.  

Ed is the Founder and CEO of Bridge Legal. Launched in 2018, Bridge Legal stands as the leading platform for high-volume litigation firms and funders offering comprehensive solutions for capital deployment, client acquisition, and case maturation. Bridge's software platform, Bridgify, provides predictive analytics to manage risk and improve ROI for funders and firms. 

Prior to Bridge, Ed founded and was CEO of Total Attorneys. Since its inception in 2002, Total Attorneys was a pioneer in legal technology and digital marketing, inventing the legal lead generation industry and growing to serve thousands of law firms across the United States until its sale to Internet Brands in 2014.

In 2021, Ed launched the specialty finance company Ute Capital, which provides capital to firms building mass tort portfolios. In 2022, Ute raised a $50MM institutional facility to fund its strategies.

Ed was inducted into the Chicagoland Entrepreneurship Hall of Fame, was listed in Crain's Chicago Business 40 under 40, named Collegiate Entrepreneurs' Organization's Young CEO of the Year, and was a Midwest Finalist for the Ernest and Young Entrepreneur of the Year Award. He has been featured in multiple publications, including the New York Times, Business Week, Inc., Smart Money, Crain's Chicago Business, and the Chicago Tribune.

What you’ll learn about in this episode:

• Learn about Ed Scanlan’s background
• What Bridge Legal can do for your law firm
• Learn about Bridge Legal reporting and analytics
• Find out how they handle “burstable” staffing needs
• How Bridge Legal is using AI to predict lead quality

Resources: 

https://www.facebook.com/bridgelegaltech

www.bridgelegal.com

https://www.linkedin.com/in/edmundscanlan/

https://bridgelegal.com/services

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Andrew Stickel combines considerable experience with proven skills in a number of marketing fields. These skills and experience give him trustworthy marketing insights and a unique perspective that clients find invaluable. Since his first year in college, Andrew Stickel has been a savvy, innovative entrepreneur. A native of Baltimore, Stickel started his first marketing venture at age 19, a small concert promotions company in Fort Myers, Florida. It was merely the first of his many successful marketing ventures.

In 2008, Stickel co-founded a full-service marketing firm. As its Director of Operations, he managed numerous marketing accounts and created, developed, and implemented full-service, multi-media marketing campaigns for clients while simultaneously coordinating a number of departments, working for and alongside many varying industries. During these years, Stickel gained considerable experience in search engine optimization, web design, and content marketing. Well-versed in all phases of internet marketing, Andrew now brings his broad experience and his variety of skills together to provide clients with the most complete, effective, and cutting-edge social media marketing services available.

In 2012, Stickel sold his share of the marketing company that he co-founded in 2008. With a new vision for comprehensive social media marketing, he moved on to launch Social Firestarter, a new-age marketing firm that is giving companies of all sizes a huge marketing advantage. Social Firestarter helps clients define their brand, personality, and image, and it helps them to market successfully (and often repeatedly) to today’s discerning consumer.

What you’ll learn about in this episode:

• How Andrew first got started in legal marketing, after starting his own social media marketing firm
• Why SEO (search engine optimization) is evolving over time, and why it is a challenging marketing area to master
• Why getting your firm ranked in the Google Maps rankings is a significant competitive advantage, and why setting your Maps entry up correctly is vital
• Why the biggest problem with pay-per-click advertising is its high cost, and why it is vital to convert clicks to new clients efficiently
• Why it can be difficult to balance website aesthetics, SEO, and CRO (conversion rate optimization) correctly
• What steps you can take to increase your “local relevance” and “niche relevance” to get listed in the powerful Google “Local 3 Pack” search results
• How Andrew and his team created a review template for legal firms to pass on to their satisfied clients to maximize the appearance of keywords in their reviews
• Why quantity of posted online reviews are crucial for promoting your firm and optimizing your conversion rate
• How Facebook ads differ from Google Ads, and why Facebook is a more cost-effective strategy that works best when you have a long view
• Why content creation and adding value for your clients is highly cost-effective, and why videos are versatile and great for repurposing

Additional Resources:

• Website: www.freebookforlawyers.com
• Website: www.lawyermasterclass.com
• Website: www.socialfirestarter.com

Welcome to episode 181 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gregg Goldfarb, host of Cut to the Chase; to discuss what the new Insurance Law means for Florida Attorney’s. 

Gregg Goldfarb is an accomplished attorney who has been fiercely advocating for injured clients for 25 years. He has a proven track record of success, having helped thousands of clients in complex litigation cases, securing millions of dollars in compensation for their injuries. Gregg's expertise covers a wide range of cases, including whistleblower litigation, mass tort claims, accidents, PIP insurance claims, and civil rights claims.

In addition to his legal work, Gregg is also a respected member of his community. He has been an advocate for the disabled community for over 15 years and has served as the past President of the South Florida Center for Independent Living. Gregg has also founded an environmental non-profit called Clean Miami River, further showcasing his dedication to making a positive impact.

With a bachelor's degree from the University of Virginia and a law degree from the University of Miami School of Law, Gregg has a wealth of knowledge and experience. He has worked on over 3,000 legal cases in state and federal court, ranging from defective product cases to police misconduct cases.

Moreover, Gregg Goldfarb is the host of the podcast Cut to the Chase, which focuses on compelling legal and public interest news, as well as science. The podcast features interviews with industry experts discussing current breaking news in the legal world, and sometimes even covers basic information on matters ranging from science to insurance. As of late last year, Gregg has produced over 100 episodes of Cut to the Chase, showcasing his passion for informing and educating his audience.

What you’ll learn about in this episode:

• Learn How Gregg got started as a Lawyer

• Why Gregg started his podcast Cut to the Chase

• What the new insurance law means for you

• How to pivot with the changes in the legal industry

• Marketing and how it has changed in the last 10-15 years

Resources: 

• https://www.youtube.com/channel/UCvh1RvBY7j8nb8d23nk0OlA
• https://www.instagram.com/masstortguy/
• https://www.cuttothechasepodcast.com/
• www.gregggoldfarb.com
• https://markets.businessinsider.com/news/stocks/miami-attorney-gregg-goldfarb-reaches-100th-episode-milestone-with-his-cut-to-the-chase-podcast-1031991431
• https://www.accesswire.com/viewarticle.aspx?id=730206
• https://www.linkedin.com/in/gregggoldfarb/
• https://twitter.com/GreggMGoldfarb
• https://www.facebook.com/GreggGoldfarbLLP

Additional Resources:

• https://www.pilmma.org/aiworkshop
• https://www.pilmma.org/the-mastermind-effect
• https://www.pilmma.org/resources
• https://www.pilmma.org/mastermind

Welcome to episode 185 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Matt Hill and Chad Hill to discuss how you can co-pilot your law firm with AI to grow your law firm. 

Matt Hill focuses his practice on representing the disabled veterans. He represents veterans and their dependents across the nation. In addition to representing the disabled, Mr. Hill is a recognized authority on VA law.  He has authored several books on VA service connected benefits. Matt gives presentations across the nation on VA disability compensation. He is the treasurer for the board of directors of the National Organization of Veterans Advocates (NOVA).

Chad Hill is the CEO of LawOps.ai. He has spent his career at the intersection of marketing and technology. He grew up working at his parent's PI and SS law firm.

What you’ll learn about in this episode:

• How Matt and Chad got started with AI
• Learn what Lawops.ai can do for your law firm
• Why you should utilize AI tools to increase your staff’s productivity
• The risks to using AI tools in the courtroom
• How AI and offshore are going to reduce staffing overhead

Resources: 

https://www.lawops.ai/

https://www.hillandponton.com/

https://www.linkedin.com/in/matthew-hill-317b8a58/

https://www.linkedin.com/company/lawops/

Additional Resources:

https://www.pilmma.org/aiworkshop

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Luke Russell founded Russell Media in 2009 after working in web development since 2006, but Russell Media isn’t the first business he owned. That distinction goes to his first venture of collecting rock crystals from the playground in grade school and selling them to the other students for $0.50 apiece!

Luke is proudly a family man. He married his best friend Stefani in 2012, and they have a daughter and son who amazes Luke every day. He loves playing board games and the intellectual challenges that come with it – he even built a custom gaming table to “feed the need” at home.

On the business side of things, Luke has been honored to travel the country and speak at conferences and private engagements about websites and social media marketing. He worked as a contracted Director of Marketing for a national law firm for almost four years. One of Luke’s biggest strengths lies in his ability to take a topic and distill it into simple terms so that people can understand and take action accordingly.

What you’ll learn about in this episode:

• How Luke first came to work with the legal industry, and how he began to focus his attention on designing Facebook advertising campaigns for law firms
• How the global pandemic has impacted advertising and social media, and in particular trends in Facebook advertising
• What content Luke recommends lawyers use for their Facebook ads, and why being compassionate and informed is critical during the global crisis
• Why lawyers are in a great position to be a knowledge resource for people during this confusing and concerning time
• What content to avoid posting, including content that is overly enthusiastic, and why it is important to match the current tone
• Why it is important to remember that you aren’t here to make a profit from other people’s suffering but rather provide a service people need
• Why you should consider the knowledge you possess that business owners and business professionals need to know during the crisis
• Why creating free content can be a powerful way to help educate people and market yourself without being insensitive during widespread suffering
• Why building an email list and then sending them frequent free content updates is a powerful marketing strategy
• How Facebook is developing a grant program you need to know about, and why warning people about COVID-19 scams is a vital service

Resources:

• Email: luke@russellmedia.us
• Schedule a call with Luke Russell: https://callluke.com/
• Website: https://russellmedia.us/
• LinkedIn: www.linkedin.com/in/lukewrussell/

Additional Resources:

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

Welcome to episode 150 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with David Haskins and they talk about types of growth strategies.

David Haskins is the Founder & CEO of DRIVE Law Firm Marketing. He got his start in Law Firm Marketing back in 2009 helping Attorney David Aylor launch his practice. With little more than some creativity and hard work, they grew the office to 4 locations in 3 years. Since then, he has worked with over 100 law firms creating and implementing smart, aggressive growth strategies.
His philosophy on marketing came from his early days at the firm, where money was tight and every dollar, lead, and new case was vital to the firm’s growth.

What you’ll learn about in this episode:

• Lead magnets and if they’re useful on your homepage
• The importance of your organic ranking
• Secrets for LSAs
• Places to find your lead leaks
• Why you should check in on your intake calls

Resources: 

Website: https://wedrivecases.com/intake-accelerator/

Facebook: https://www.facebook.com/WeDriveCases

Twitter: https://twitter.com/wedrivecases

LinkedIn: https://www.linkedin.com/in/skinnysc  

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Being Proactive To Take Advantage of Business Incentives In The Tax Code

Welcome to episode 125 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Boris Musheyev and they talk about why you should be proactive with your tax planning.

Boris Musheyev, CPA is a tax and accounting firm specializing in tax planning and strategy for entrepreneurs and business owners. We use proven tax strategies to save our clients tens of thousands of dollars on taxes every year when implemented correctly. We personalize each and every strategy to ensure that our client's family and business situation is thoroughly examined to maximize tax savings. Our team is made of high-performing professionals who take diligence and care in every step of the process when handling clients taxes.

What you’ll learn about in this episode:

• Being proactive and using tax strategies to contribute to business growth
• Income shifting from a higher tax bracket to a lower tax bracket
• The difference between C corporations and S corporations
• Understanding how the tax code is incentivized to help business owners save money
• Self-rental strategies to acrue depreciable assets
• Creating different business entities to shift income
• The changes to the tax code with the changes in political control

Resources: 

Website: www.taxplanningcall.com

Facebook: https://www.facebook.com/borismusheyevcpa

Contact Info:

Company: BORISMTAX INC

Email: Boris Musheyev accounting@Borismtax.com

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 165 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Cassidy Lewis from Cooper Hurley Injury Lawyers to discuss database marketing; what it is and how you can use it in your law firm.

Cassidy Lewis is the Chief Marketing Officer at Cooper Hurley Injury Lawyers where she has proudly led the firms branding, digital, and advertising efforts since 2017. Prior to Cooper Hurley Injury Lawyers she gained experience in several marketing roles that includes political campaign strategies, client services, sales, and owning her own marketing business. Lewis has both her bachelor's and master's degree in marketing along with several certifications. Outside of work she enjoys spending time with her husband, littles, and watching any history documentary.

What you’ll learn about in this episode:

• Getting started with database marketing

• What database marketing is and how your firm can utilize it

• Mailings are NOT dead

• Using statics in your marketing to increase your case leads

• Opportunities that you may be missing 

Resources: 

• www.cooperhurley.com
• https://www.facebook.com/VirginiaBeachinjurylawyer
• https://www.linkedin.com/in/cassidy-lewis-74822536/

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

•  Planning marketing strategies and budgets for the upcoming year.
•  Reflecting on past performance and setting goals for the future.

•  Conducting an annual breakfast meeting to appreciate and reward employees.
•  Involving all team members in setting collective goals and incentivizing achievements.

•  Utilizing various marketing channels like TV, radio, billboards, and digital platforms.
•  Creating a memorable slogan to differentiate the firm in a competitive market.

•  Developing a unique and memorable brand identity.
•  Standing out in a crowded market by creating a distinct brand message.

•  Dealing with recruitment and training challenges during rapid expansion.
•  Promoting internal growth by providing advancement opportunities for existing staff members.

From Little Money In His Pocket To Running One Of The South’s Largest Firms, With Scott Monge

Welcome to episode 102  of the Grow Your Law Firm podcast. In this episode Ken sits down with Scott Monge and we hear his story about how he grew his own firm and advice on how others can do the same.

Scott Monge’s passion for helping innocent injury victims comes down to the Platinum Rule: Treat people the same way your friends and family would want to be treated when facing a life challenge. Scott’s on a lifelong mission to win outstanding results for innocent injury victims battling against big insurance companies. This calling started when he launched his practice in 1993 in a rented one-person office in Atlanta. Today, Monge & Associates is recognized as one of the most influential law firms in America. Each team member is chosen for their passion and commitment to improving the lives of innocent injury victims. Thanks to their legal work with thousands of innocent personal injury and car accident victims, they’re regularly featured on television, print media, the internet, and many other media platforms.

In fact, Monge & Associates commitment to creating an exceptional client experience comes with a first of its kind guarantee. If you’re not totally satisfied with how you’re treated during the initial 30 days after you hire them, you can take your file — no questions asked — and they won’t charge you anything. Scott Monge is also the author of the book “Secrets to Win Your Injury Case.” Scott firmly believes you make a living by what you get, but you make a life by what you give back to others. That’s why they’re here to make good things happen for other people.

What you’ll learn about in this episode:

• How and why Scott went from the plains of the Midwest, without a lawyer in his family, to having one of the largest law firms in the South.
• Information on the impressive size that Scott’s firm has grown to.
• The unique process that Scott takes when it comes to customer service and attorney client communications (hint: it’s start with the employees).
• How Scott’s firm has weathered the pandemic and how it’s affected the way people work.
• The case that brought Scott the most personal reward.
• Examples of when Scott has taken a big risk that lead to grow for his firm.
• Advice for young attorneys who are just starting and want to establish themselves.
• The 3 things every law firm needs to survive.
• What Scott does to market his past clients so that his successful work leads to more in the future.

Resources: 

• Website: https://www.becauseyouwanttowin.com/team/scott-monge/
• Facebook: https://www.facebook.com/MongeandAssociates/
• LinkedIn: https://www.linkedin.com/in/scottmonge/
• Twitter: https://twitter.com/teammonge

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 94 of Grow Your Law Firm with Ken Hardison. This week Ken sits down with Liel Levy and they discuss Liel’s thoughts on how exactly attorneys should think about connecting with, and marketing to, the Hispanic community within the U.S.

Liel Levy is the Head of Partnerships at Nanato Media, and the co-host of In Camera Podcast, a weekly podcast dedicated to legal marketing. He has conducted several workshops at Google Austin as part of the Google Digital Coaches program, which helps local Hispanic and Black small-business owners leverage the power of Google and digital platforms.

What you’ll learn in this episode:

• Liel’s start in legal marketing, which was initially through family, but then became something he loved as saw he could help firms reach the Hispanic community.
• A look at the impressive stats about the growth of the Hispanic market across the U.S.
• Advice to lawyers who don’t speak Spanish but would love to service the Hispanic market
• How family dynamics operate within the Hispanic community and why attorneys need to be aware of these differences.
• Recommendations for how attorneys can attract clients from within the Hispanic community.
• Liel’s thoughts on Google display ads and if they are worth the investment versus other marketing efforts for reaching the Hispanic community.
• Is Facebook a good route for attorneys looking to brand themselves and market their services?

To purchase his book Beyond Se Habla Español: How Lawyers Win the Hispanic Market

Resources:

• Website: https://nanatomedia.com/
• Twitter: https://twitter.com/nanatomedia?lang=en
• Instagram: https://www.instagram.com/nanatomedia/?hl=en
• Facebook: https://www.facebook.com/nanatomedia/
• LinkedIn: https://www.linkedin.com/company/nanatomedia/
• Podcast: https://podcasts.apple.com/us/podcast/in-camera-podcast/id1494514522

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

How “The Hammer” Cares For Clients, Works Hard, And Employs Smart Marketing

Welcome to episode 103 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Darryl Issacs and they discuss how he has grown his firm through proper care for his clients, knowing how to work hard while working smart, as well as employing some very shrewd marketing endeavors.  

Attorney, Darryl Isaacs, also known as “The Hammer”, is CEO and President of Isaacs & Isaacs P.S.C., which he co-founded with his late father, Sheldon N. Isaacs in 1993.  The firm has helped thousands of clients recover over two billion dollars practicing in Kentucky, Indiana, and Ohio. The firm handles Car Accidents, Truck Accidents, Wrongful Death, Traumatic Brain Injury, Dog Bites and Class Action cases. Darryl created and manages several “Mastermind Marketing Groups”, whose law firms have earned over 70 billion dollars in revenues. Darryl has shot over 700 commercials with one of his Superbowl Commercials receiving over 15 million views. He is a dynamic self-promoter and independent, “out of the box thinker” who strives to find solutions to help others. 

What you’ll learn about in this episode:

• Darryl’s backstory, what initially drew him into law, and how he evolved into a prominent PI lawyer.
• A look into Darryl’s reputation for having an aggressive demeanor in the court room, and why it is that he has found that the more you litigate the better your settlements.
• The impressive size of Darryl’s practice, but also why he believes it’s important to not become too big of a firm.
• How to approach social media marketing, which platforms provide the best results, and how it levels the playing field.
• Why Darryl decided to build a full sized courtroom at his office, and the benefits that has provided.
• Information about Darryl’s Super Bowl ad, which got him 15 million views!
• Why when it comes to advertising, it’s not about matching competitors dollar for dollar, it’s about taking care of clients and doing what you do as best as you can.
• Advice for young lawyers out there trying to make it, especially if they are in personal injury law.

Resources: 

• Phone: 502-817-1000
• Website: https://www.isaacsandisaacs.com/
• Facebook: https://www.facebook.com/isaacsandisaacs/
• LinkedIn: https://www.linkedin.com/in/darryl-isaacs-21534162/
• Twitter: https://twitter.com/isaacsandisaacs?lang=en
• Company: Isaacs Isaacs PSC
• Email: Darryl Isaacs darryl@isaacsandisaacs.com
• Assistant: Haley oneal@isaacsandisaacs.com

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Developing Systems To Reach Your Full Potential

Welcome to episode 133 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Tim McKay and they talk about how to develop systems that will help your firm reach its full potential.

Tim co-founded Vista Consulting in 2009, along with his partner Chad Dudley. Vista’s aim was to help plaintiff law firms reach their full potential. In December 2017, Tim acquired Chad’s interest in Vista. Tim and Chad remain very close friends to this day! Tim has decades of CPA experience with local, regional, and national CPA firms. However, it is through Tim’s prior consulting practice that he found his passion. He has worked with many business owners, assisting them with defining and attaining success in their business and personal lives. Developing a management philosophy with business owners along with the associated systems and processes that assist in delivering outstanding management to Vista’s client teams is Tim’s forté.

Tim’s experience and interest allow him to assist Vista clients with developing a realistic vision of their firm into the future, creating a strategic plan to achieve that vision while working with firm owners in designing their desired lifestyle. From a technical standpoint, Tim assists Vista clients in reviewing firm tax entity structure, accounting systems analysis, and financial reporting.

Additionally, Tim is the managing partner of The McKey Business Group (MBG) CPAs. MBG is a small consulting CPA firm located in Baton Rouge, Louisiana. The firm only works for select businesses, providing consulting services (building the roadmap for the future), as well as traditional CPA products and services. When working with Tim, there usually are “light bulb” moments…he calls them BFOs (a Blinding Flash of the Obvious). Sometimes, he says, business is just not that complicated. Tim’s ability to mentor successful businesspersons, gently push them to new levels of thinking, while providing creative perspectives, contributes to Vista clients’ success, as well as Vista’s success.

Tim’s strategic vision for Vista has made a great contribution toward developing a team of consultants who take a comprehensive approach to working with their clients. Identifying and solving operational issues is not the only goal…enhanced profitability and having fun doing it is real success.

What you’ll learn about in this episode:

• Aligning your passions with your business to deliver the greatest results
• Grading your law firm with operational metrics to discover your areas of need
• What a healthy firm’s cash flow should look like depending on the stage of its growth
• Cultivating accurate financial numbers to get the real picture
• The importance of developing systems for existing clients that foster referrals
• The unique needs of each law firm to maximize potential and finding a tailored approach
• How to manage your cash flow and lines of credit to stay ahead of the game
• The advantages of paying associates on a commission basis

Resources: 

Website: www.vistact.com

LinkedIn: https://www.linkedin.com/company/vista-consulting-team

Facebook: https://www.facebook.com/Vistact

Contact Info:

Company: Vista Consulting

Email: tmckey@vistact.com

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 187 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down to do a solo cast to discuss the importance of mastering Referral Systems in your Law Firm. 

Ken Hardison is known as the "Millionaire Maker" for a reason. He has helped lawyers across the country double, triple, or quadruple their law practices and income. Ken teaches law firm owners the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms. Ken has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

What you’ll learn about in this episode:

• Learn why you should implement referral systems
• What types of referrals you could be utilizing in your firm
• How great client service can create lasting relationships
• The importance of creating a Client Advisory Board
• How to keep top-of-mind awareness with your past clients

Resources:  

• https://www.pilmma.org/aiworkshop
• https://www.pilmma.org/the-mastermind-effect
• https://www.pilmma.org/resources
• https://www.pilmma.org/mastermind

As President of RingBoost, Paul sets the vision and steers the company toward new growth opportunities. He runs national business development, building strategic relationships with providers, advertising agencies, IT consultancies, and telecom companies to create new value for all parties. Paul oversees the sales and marketing functions, working with clients of all sizes to find memorable numbers that will be game changing for their businesses.

A nationally recognized expert in the use of local and toll-free numbers in marketing, Paul organized the first industry-wide trade conference in 2010 and has been a featured speaker at Somos’ Toll-Free User conference more than once. He was inducted into the PILMMA Hall of Fame in 2017, and he has contributed to and been featured in media outlets including the Wall Street Journal, NPR’s Marketplace, Entrepreneurs on Fire, Inside Business, and The Startup Growth, among others. On a mission to teach the world about the importance of voice communication to grow a business, Paul can always be found pushing the team to think creatively, stretch farther, and connect better with customers and partners.

In addition to RingBoost, Paul is a partner in Primary Wave Media and a co-founder of 1-800-Prepare.com. Paul previously served as a senior security consultant at DGA Security Systems where he led the sales team in performance across all categories.

In his free time, Paul is a member of the Somers Volunteer Fire Department, a student of Krav Maga, an actor, a volunteer for various charitable causes, the leader of the Build Your Life Resume (BYLR) alumni group, and a proud father of two. The only thing Paul’s not good at is being idle, and you’ll always find him off on a new adventure, meeting new people, and chasing new experiences.

What you’ll learn about in this episode:

• How Paul’s strength in authentic relationships and networking has helped him build powerful connections
• Why Paul loves helping others and bringing people together, and why keeping focused on this goal has helped him in his business
• Why authenticity is the key to Paul’s relationships, and why genuinely caring about others means never treating them transactionally
• Why Facebook is Paul’s favorite social media platform, even over LinkedIn, and how its more social nature allows for stronger connections and relationships
• How “vanity phone numbers”, “easy-dial” numbers and tracking numbers can be a powerful tools in your firm’s marketing arsenal
• Why your firm’s phone number should be seen as an important component of your marketing, rather than just an afterthought
• Why having a unique, easy-to-remember phone number could be worth potentially thousands or millions of dollars in business
• Why you should be working to drive leads through your phone number just like you do for your website
• Why finding a great phone number is only the start of the process, and why your team needs to be trained to handle those calls when they start coming through
• Why the new client intake and process is critical for converting leads into clients, and why more calls are only as good as the number of conversions you can turn them into

Resources:

• Website: www.ringboost.com
• Telephone: (914) 200-0013
• Email: paul@ringboost.com
• LinkedIn: www.linkedin.com/in/pfaust/
• LinkedIn: www.linkedin.com/company/ringboost/
• Facebook: www.facebook.com/ringboost/
• Twitter: @Paul_Faust
• Twitter: @RingBoost

Additional Resources:

• 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

Content Is the Backbone of Great Marketing Strategy, with Alex Valencia

Alex is a successful entrepreneur, marketer, and the president of We Do Web Content, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms, medical professionals, and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal, and Entrepreneur as well as a Forbes Council Member and contributor.

What you’ll learn about in this episode:

• Why is content so important for attorneys who want to get on the first page of search results within Google?
• Why it is important to look at the content your competitors are creating.
• Do attorneys need to do the actual writing of their firm’s online articles?
• What is the goal of content on a firm’s site, and how does this affect the way you craft the articles and content you post?
• What software tools can writers use to refine their writing to make it friendly for the average consumer?
• How to use video on your site when Google actually just reads text.
• How should you think about email in today’s hectic digital marketing landscape.

Resources: 

• Website: https://www.wedowebcontent.com
• Facebook: https://www.facebook.com/WeDoWebContent/
• LinkedIn Business: https://www.linkedin.com/company/wedowebcontent/
• LinkedIn Personal:  https://www.linkedin.com/in/wedowebcontent/
• Instagram: https://www.instagram.com/wedowebcontent_inc/?hl=en
• YouTube:  https://www.youtube.com/c/Wedowebcontent/videos
• Apple Podcast:  https://podcasts.apple.com/us/podcast/the-we-do-marketing-hour/id1223810766

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Proven Strategies to Acquire New Clients on Facebook, Instagram, & TikTok, with Ali Awad

Ali Jamal Awad, Esq., MBA, founded his law firm in 2016 after successfully winning a wide variety of injury claims. In his first year of practice, Mr. Awad settled OVER $1 MILLION in personal injury cases. These included car wrecks, truck accidents, slip and fall cases, medical malpractice, and a highly disputed toxic mold exposure claim.

Mr. Awad has the ability to communicate with clients from all walks of life, as he comes from an immigrant family. He has learned to speak five different languages through his many years of international studies, and takes pride in representing the underrepresented.

In his spare time, Mr. Awad enjoys martial arts training, traveling, and learning new languages. He has a YouTube channel and social media presence (@ceolawyer) dedicated to empowering the public by providing free legal advice.

He has held a black belt in Tae Kwon Do for over a decade, and particularly enjoys administering a swift back swing kick to his opponent’s face. When not fighting in the ring, he fights for his clients in the courtroom. After graduating from Georgia State University at the top of his class, Mr. Awad was one of the youngest attorneys to graduate in Georgia with a JD/MBA degree. This has set Mr. Awad apart from his colleagues because he has gained a deep understanding of negotiations and various business models, which has helped Mr. Awad receive TOP DOLLAR for his clients. Mr. Awad finds that the settlement process is much like a negotiation. By being 100% prepared and determined to win, Mr. Awad is able to secure consistently high settlements (often times the full amount of the entire insurance policy). Mr. Awad has been featured on FOX News and other major media outlets. He has over 50,000 followers on Instagram, Facebook, and Snapchat, where he provides free legal advice to the public. He is a sought-after speaker, particularly for international communities that are unaware of their rights.

Mr. Awad became a published author on immigration law while in law school, and uses this knowledge to guide immigrants on personal injury cases across the country. He was recently awarded the Lead-Counsel rating by Thompson Reuters for his achievements in representing plaintiffs in personal injury matters. In his spare time, Mr. Awad enjoys martial arts training, traveling, and learning new languages. He has a YouTube channel and social media presence (@ceolawyer) dedicated to empowering the public by providing free legal advice. He has held a black belt in Tae Kwon Do for over a decade, and particularly enjoys administering a swift back swing kick to his opponent’s face. When not fighting in the ring, he fights for his clients in the courtroom.

What you’ll learn about in this episode:

• How to get started with video marketing your firm on social media
• How to tell if your marketing efforts have failed
• Where you should begin when looking for ideas of what content to include in videos
• Ways to create content that will directly generate clients for your practice on social media
• The importance of a good hook
• The totally free way to create and edit videos that can be used across all social media platforms
• Using thumbnails to generate more views
• The secret method that grabs the viewer’s attention in the first 3 seconds of a video
• About the new social media platform, focused on live audio, that is up and coming
• The method to managing all the leads generated from social media
• Different types of YouTube ads available
• The most common mistakes lawyers make on social media
• What doesn’t work on social media

Resources:

• Website: https://ceolawyer.com/
• LinkedIn: https://www.linkedin.com/in/ceolawyer/
• Facebook:https://www.facebook.com/theceolawyer
• Twitter: https://twitter.com/ceolawyer?lang=en
• Email: socialmedia@aliawadlaw.com

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ 
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ 
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ 
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Gregory H. Herrman has been committed to providing quality legal representation for injured accident victims in the Corpus Christi area and the Rio Grande Valley for many years.

A native of Hays, Kansas, Herrman comes from a family of lawyers. His father had a general practice in Hays, and an uncle and grandfather also were attorneys. He came to Texas and received a B.A. in Liberal Arts from the University of Texas in 1982 and his J.D. from Baylor University School of Law in 1986. During his undergraduate years, he worked his way through school by selling Kirby vacuum cleaners door to door and started his own Kirby franchise during law school.

After getting his J.D., Herrman joined a firm in Corpus Christi, handling both plaintiff’s personal injury and insurance defense cases. After five years, he joined his brother, David, and another attorney to form their own law firm committed solely to representing injured accident victims. Herrman has maintained that focus in his practice ever since.

He has had a hand in many significant resolutions on behalf of his clients, including multiple seven-figure settlements. While big wins are satisfying, Herrman takes the same professional satisfaction from successful outcomes for clients with smaller cases.

While Herrman’s primary joy in life is providing service to residents of the Corpus Christi area and Rio Grande Valley, he also enjoys fishing, hunting, sailing, hiking, skiing, and keeping fit.

What you’ll learn about in this episode:

• How Greg’s firm has rapidly grown over just a few years, and why he attributes Google to its growth
• How Google advertising has overtaken television to be Herrman and Herrman’s biggest source of new business
• How Google reviews have become a cornerstone of Greg’s firm’s marketing efforts, and how they respond to all their reviews
• How Greg and the team respond to negative reviews with intentionality and carefully worded responses
• What sort of social media campaigns Herrman and Herrman employ to generate buzz, including a recent giveaway of 60,000 face masks
• How Greg and the team work out referral arrangements with other firms who specialize in other areas of law
• How Greg works to keep his team motivated by treating them the way he would want to be treated
• Why getting on the front page of Google search and into the Google Maps “three-pack” is vital, and why partnering with a firm that specializes in SEO is a gamechanger
• Why setting up an office away from other lawyers and in the middle of the heaviest population area in your city is the key to getting into the three-pack

Resources:

• Website: www.herrmanandherrman.com/
• LinkedIn: www.linkedin.com/in/herrmanandherrmanpllc/
• LinkedIn: www.linkedin.com/company/herrman-&-herrman/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

Your Guide to Implementation, with Ken and Tiana Hardison

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

Tiana practiced law for more than 27 years, with an emphasis on personal injury and disability law. She now balances her time and energies between practicing law and working with PILMMA.

What you’ll learn about in this episode:

• The 2 keys to successful law firm growth.
• How to approach goal setting.
• The value of setting quarterly goals.
• How to get your staff motivated and involved in meeting goals.
• Planning for accountability.
• Why everyone needs a coach.
• All about the new coaching program, made by lawyers for lawyers.
• The most common goals that lawyers have.

Resources:

• Website: www.pilmma.org
• LinkedIn: https://www.linkedin.com/company/pilmma
• Facebook: https://www.facebook.com/PILMMA
• Twitter: https://twitter.com/PILMMAorg
• Email: info@pilmma.org

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ 
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ 
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ 
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Scaling Up Your Law Firm with Solid Execution, with Chuck Kocher

Chuck spent 21 years working in the corporate world in a variety of capacities.  After being exposed to all kinds of businesses from manufacturing to high tech and to virtually every aspect of business, Chuck decided that he wanted to become a real entrepreneur and start his own business serving and helping other businesses grow.

Chuck has coached, trained, and spoken to thousands of business leaders from a wide variety of industries across the globe and has helped them successfully transform. In addition to his 40 years of experience helping entrepreneurial leaders successfully change the way they operate, Chuck is also a passionate learner himself. Each year he commits more than 250 hours to improving his own knowledge and skills so that he can pass that on to businesses that don’t just want to be good, but want to be great! To do that, Chuck has earned certifications and accreditations from some of the best high-growth business training organizations in the world, including Scaling Up Coaches, John Maxwell Leadership Coaches, Wiley (DISC & 5 Cohesive Behaviors) and Flippen Leadership Profiles. He is a voracious reader and also attends four learning and development conferences every year.  Chuck brings significant experience, a track record of client success, proven world-class best practices/models/tools and a passion for helping others succeed! 

What you’ll learn about in this episode:

• The most common issues that keep business owners from successfully executing and achieving goals
• How saying “no” can actually contribute to your law firm’s growth
• The role that meetings should play when trying to scale up your law firm
• How to structure your firm’s meetings, so that they fuel your team’s ability to execute
• What types of questions you team SHOULD be asking when they’re engaged
• The importance of valuing honest feedback from your team

Resources:

• Website: https://thetransformation.company/
• LinkedIn: linkedin.com/in/chuckkocher
• Twitter:https://twitter.com/chuckkocher
• Email: chuck@thetransformation.company

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ 
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ 
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

Shifting Your Leadership Style From Disconnected To Connected

Welcome to episode 136 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Renie Cavallari and she shares her expertise on effective leadership.

Known as a dynamo who colors outside the lines and called the no bullsh*t coach, Renie Cavallari is an award-winning organizational anthropologist and is the owner of 4 companies, most notably the founder of Aspire, www.poweredbyaspire.com, a globally recognized firm which specializes in transformational leadership training that shifts human behavior and strategically improves performance. She is also the founder of the RCI Institute, www.rciinstitute.com, an awakening human potential research and leadership development organization which focuses on senior-level executive coaching.
 
For over 25 years, Renie has worked with thousands of leaders and entrepreneurs around the globe to help their companies be better at what they do by providing practical action-oriented applications and proven processes to improve performance.
 
The author of six books, including the Aspireseries, Renie focuses on self-leadership and how to turn on your motivational switch to play all in. Her latest book, HEADTRASH, the Leading Killer of Human Potential, is an Amazon best seller that recently won the best new business book from the prestigious Hollywood Book Festival Awards.

What you’ll learn about in this episode:

• Cultivating culture to foster a synergy with your team
• Shifting from the disconnected to the connected side of your emotional brain
• Engaging your team in dialogue to increase productive action
• Bein aware that you can control the narrative of your world
• Getting rid of the “HEADTRASH” to create a successful environment

Resources:

Website: www.dupheadtrash.com

LinkedIn: https://www.linkedin.com/in/renie-cavallari-aaa7521/

Facebook: https://www.facebook.com/renie.cavallari

Twitter: https://twitter.com/dumpheadtrash

Contact Info:

Company: Aspire

Email: Renie Cavallari djohnson@strategicvisionpr.com

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

The 17 Things I Wish I Knew When I Started My First Law Firm

In this special episode, to celebrate our 100th release, Ken decided to have his wife, TianaHorace,interview him and he shares with us things he wish he knew when he started his law firm.

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why it is “lonely at the top”, and some of the unique stresses that comes along with starting a firm and having the buck stop with you.
• The importance of having and espousing a set of core values at your firm.
• Why you need to know your own differentiator, what sets you apart from others, before you begin marketing your firm.
• That it is important to hire slow and fire fast at your firm.
• Thoughts on how to properly compensate employees, and why it’s important.
• Why 20% of your cases should be producing 80% of your income.
• The importance of having a dedicated intake person and how that can greatly increase your revenue.
• What price elasticity is and the importance of understanding it.
• That if you are the boss at your firm you should look into attending Mastermind courses as you will find yourself amongst people that can relate to the issues you are facing.

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Tiana Hinnant Hardison has practiced law for 29 years, with an emphasis in personal injury and disability law and now balances her time and energies between practicing law and working with PILMMA. You may contact Tiana at tianamhinnant@gmail.com.

What you’ll learn about in this episode:

• Why it is important to help your employees make the adjustment to working remotely, and why you as the firm’s leader need guide and provide security and empathy
• Why strong communication will help you and your team address the new challenges that are cropping up every day
• Why tools like Slack and other collaborative video and audio conferencing programs are vital for helping to maintain strong connections despite the physical distance
• Why a “daily huddle meeting” helps your entire team coordinate their tasks and remain on the same page, and what three pieces of information each member should share
• Why you should set clear expectations for each team member’s role as well as the hours they should be at their computers
• Why systematic oversight can help offset fears that remote work won’t be done or won’t be done correctly, and why you should be looking at reports to track your team’s progress
• Why phone coverage 24/7 is critical, and why you should carefully plan your phone coverage by anticipating employees’ time needs and availability
• Why you should be conducting weekly team meetings to address problems and review metrics, KPIs as well as to reiterate core values and “rally the troops”
• Why you should be flexible and focus on the work being completed rather than what time of day it is getting done so that staff can work around their other responsibilities
• Why you should be focused on signing up clients remotely, and why software like DocuSign can help clients complete documentation remotely

Additional Resources:

• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

Texting--The New Marketing Tool Driving Intake and Engagement

Welcome to episode 141 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Eliot Schreiber and they talk about texting as a marketing tool.

Come hear Eliot Schreiber, COO of TextLegal, discuss the emergence of text-to-short code technology, and how it is quickly becoming table stakes in the marketing tools "arms race" by law firms seeking to drive increased client intake and community engagement.

What you’ll learn about in this episode:

• Benefits of text marketing
• How texting can turn into brand and lead generation
• Getting documentation in real time
• Branding and reinforcing vanity numbers
• Use of text for shortening intake and getting higher qualified lead

Resources: Website: https://www.TextLegal.net/

LinkedIn: https://www.linkedin.com/company/textlegal-llc/

Facebook: https://www.facebook.com/TextLegal

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Jay Ruane is a nationally recognized expert in digital and social media marketing for lawyers. In addition, he is an Amazon best selling author in the Law Practice Management category.

When Jay was a kid, his father was a local criminal defense lawyer. Jay watched him go to work every day defending the rights of people just like you and me. He took enormous pride in his job, and he taught Jay the importance of protecting the rights of every man and woman.

Jay’s father firmly believed that it is the job of the criminal defense attorney to check the power of the court and make sure that the laws are followed during the prosecution process. This is a belief that Jay saw in action every day and one that he came to adopt as his own. This way of viewing the world led him to his career as a lawyer.

In 2001, Jay went into private practice with his father. They started Ruane Attorneys, a modest criminal defense firm in Bridgeport focusing mostly on DUI defense. Fourteen years later, the firm has two additional locations, another senior partner, 8 associate attorneys, and a dedicated administrative team of 8.

Since opening Ruane Attorneys, Jay has spoken at several conferences, has been involved in local and national law associations, and has spent a minimum of 40 hours each year furthering his defense knowledge. He also authored and co-authored several books, including The Connecticut DUI Trial Handbook, Lady DUI’s Connecticut DUI Survival Guide, and The Connecticut DUI Survival Guide.

What you’ll learn about in this episode:

• Jay shares his career journey and explains how he initially began marketing his practice digitally out of necessity
• How Jay founded a social media marketing training company for other lawyers to help them better engage with followers
• Why Jay believes the key to building a successful law practice is to focus on the areas where you find passion and purpose, and why profits aren’t enough
• How Jay created a systems-based process within his firm, and why systems have been the key to his firm’s growth
• Why Jay wishes he had spent more time building his personal network early in his career, and why personal referrals are a powerful resource for growth
• Why Jay believes that social media is one of the most powerful relationship-cultivating tools we have at our disposal in the modern world
• Why nontraditional, digital marketing offers significant potential over more traditional marketing methods
• How Jay’s books have become instrumental marketing tools statewide and have generated at least one new referral a month by themselves
• How to get a free 15-day trial of Jay’s FirmFlex social media coaching just for being a Grow Your Law Firm podcast listener

Resources:

• FirmFlex free trial: www.getfirmflex.com/pilmma
• Website: www.ruaneattorneys.com
• LinkedIn: www.linkedin.com/in/jayruane/

Additional Resources:

• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

Welcome to episode 199 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kerri Coby White, CEO of KerriJames, to discuss the Intake Game Changer for your Law Firm. 

Kerri Coby White is CEO of KerriJames and author of the upcoming book The Law Firm Growth Machine. KerriJames helps law firms accelerate growth in just 30 days, leveraging data and utilizing AI to expand their reach and drive revenue all while reclaiming time.

Their client list includes firms ranging from large, multi-million-dollar law firms to solo and lifestyle practitioners for whom they develop growth strategies, build systems, and leverage data to deliver long-term, sustainable growth.

Kerri has more than a decade of experience in legal business development and marketing and has advised hundreds of lawyers helping them convert more prospects into profitable clients.

A board member of Trusted Legal Partners (TLP), Kerri is also a frequent speaker on the small and consistent strategies that, compounded over time, result in significant growth gains for law firms.

What you’ll learn about in this episode:

• The importance of knowing your firms highest call volume
• How to become a data-driven law firm
• Learn why you should invest in your intake team
• Kerri’s advice on the top call centers
• Why you should continuously strive to improve

Resources: 

https://www.kerrijames.co/

https://www.linkedin.com/in/kerricobywhite

https://www.facebook.com/KerriJamesConsulting/

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind

Setting Up Shop In The Metaverse

Welcome to episode 135 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Richard Grungo and he shares his expertise on establishing a presence in the metaverse to position yourself for the future.

Richard Grungo is a certified civil trial attorney concentrating on personal injury litigation. His innovative litigation strategies using the latest technologies have resulted in significant jury verdicts and settlements for his clients over the last 24 years.  Rich is also a leading voice in new and emerging technologies, being featured in Law journals and Mainstream News outlets for his knowledge and experience regarding the Metaverse and NFTs and how they figure into the future of business and the law field.

What you’ll learn about in this episode:

• How bartending for tips on the Jersey shore is like convincing a jury to award damages
• The metaverse, its implications for the future, and how to use it to grow your law firm
• Learning about the metaverse from your children and the games they play
• Starting a law firm in the metaverse
• Digital assets and payments in crypto

Resources:

Metaverse Property Location for Grungo Colarulo: Decentraland -36, 150

Website: https://gcinjurylaw.com/

LinkedIn: https://www.linkedin.com/in/richardgrungojr/

Facebook: https://www.facebook.com/gcinjurylaw

Twitter: https://twitter.com/grungolaw123

Contact Info:

Company: Grungo Colorulo

Email: Richard Grungo rgrungo@gcinjurylaw.com

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Myrtle Beach, SC Personal Injury Attorney Justin M. Lovely received his B.S. from the University of Tennessee at Knoxville, cum laude in 2004. While at Tennessee, Justin majored in Finance. In his free time, Justin developed his boxing skills as an amateur Golden Gloves Boxer in the Knoxville area. He was Vice President of the Pi Kappa Phi Fraternity and participated in several community service projects in the Knoxville, TN Area.

After earning his finance degree from Tennessee’s nationally-ranked business school, Justin was provided the opportunity of attending the Appalachian School of Law where he completed his Juris Doctor. While in law school, he was named to the dean’s list and was a member of the Phi Delta Phi legal fraternity. In addition, he was an active member of the Criminal Law Society, Environmental Law Society, Moot Court Team, and the Energy and Mineral Law Foundation. Justin focused his practicum course load on Family Law and Small Business Entities.

Justin’s experience includes a judicial clerkship for the Honorable Judge Tony Stansberry of Knoxville, TN. He assisted the General Sessions Judges in all aspects of criminal law as well as civil litigation. After this experience, he accepted a position with the Knox County Public Defender providing criminal defense to indigent defendants.

Justin is admitted to practice in all South Carolina Courts and the U.S. District Court for the District of South Carolina. Justin is also a member of the South Carolina Association for Justice, the State’s Trial Lawyers Association.

Justin has been seen on MTV’s Teen Mom 2. He has answered legal questions on a Monday morning radio show on WRNN for the Myrtle Beach listening area and is often asked to give commentary to local television stations on criminal and civil legal matters. Justin has been asked to speak at legal conferences about the success of his law firm. When he is not helping clients, you can usually find him on the water fishing for whatever game fish is biting.

What you’ll learn about in this episode:

• Why Justin believes the main reasons for his firm’s success are their ability to get things done and having the support of his wife
• What steps Justin and his firm are taking to survive through the current coronavirus pandemic, and how their marketing strategies have adapted
• What tools and resources Justin and his firm use to reach out to their clients and keep them informed during the lockdown
• Why getting real Google Business reviews can be worth more than advertising, and how Justin and his team encourage clients to leave reviews
• How Justin’s team is using video to get their message out, and what tools they use to create social media content videos
• Which three marketing tactics generate the most business for Justin’s firm, and what kinds of results they see
• What advice Justin would offer to lawyers just starting out, and what suggestions he has for navigating the challenges of the pandemic
• Why masterminds are a great opportunity to learn from more experienced lawyers who have already dealt with the challenges you may be facing in your business now
• Why setting goals and taking action are vital steps, and why it is important to spend a few hours a week strategizing

Resources:

• Website: www.justiceislovely.com
• LinkedIn: www.linkedin.com/in/justin-lovely-myrtle-beach-injury-lawyer/
• Drop Cowboy customer engagement service: www.dropcowboy.com
• GatherUp online review engine: https://gatherup.com/
• Lumen5 social media video maker: https://lumen5.com/

Additional Resources:

• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/

1. Unlock the Secrets of Law Firm Valuation:

• Discover the multifaceted approach to valuing a law firm, going far beyond just the previous year's income.
• Learn why regular valuations are crucial for enhancing your firm's market value. 

• Delve into the flexible payment arrangements, including cash and SBA loans, that can facilitate a smooth sale.
• Learn how diverse payment methods can attract a wider range of potential buyers.

• Understand why net profit predicts your firm’s future more accurately than gross revenue.
• Get tips on structuring your business to maximize your firm's selling price.

• Find out why many solo practitioners overestimate their firm's value and how to avoid this pitfall.
• Learn the importance of team building, systematizing processes, and proper data management for a lucrative sale.

• Realize the importance of viewing your firm as a business asset for informed decision-making.
• Equip yourself with the knowledge to increase your chances of a successful sale.

Make Someone’s Day: Powerful Advice For Effective Leadership

Welcome to episode 139 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Howard Prager and he tells you how great leaders are always making someone’s day.

Howard Prager is president of Advance Learning Group, and an author, speaker, executive coach, and leadership consultant who strengthens people and organizations through insightful leadership and management programs. With extensive experience in F500 companies, consulting, and executive education, Howard's work with small businesses, nonprofits, and large organizations has earned him eight professional awards. Howard brings his diverse talents and perspectives as an association leader, tuba player, and sports writer to all his work. He is an active volunteer, facilitator, and mentor in higher education, professional associations, and youth organizations.

What you’ll learn about in this episode:

• Creating loyal and productive employees by making their day
• Observing your environment to know what to do for your team
• Identifying and considering solutions to issues
• Planning, pausing, and acting as a successful maxim
• Being open and sharing your insights to network and build business

Resources:

Website: www.howardhprager.com

LinkedIn: https://www.linkedin.com/in/howardhprager/

Facebook: https://www.facebook.com/howardhprager
Twitter: https://twitter.com/howardhprager

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 174 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with BluShark Digital Founder Seth Price and We Do Web Co-CEO Alex Valencia to discuss the future of AI and how it's going to affect the Legal industry.   

An accomplished attorney and transformational thought leader, Seth Price is a founding partner and the business backbone of Price Benowitz LLP as well as the founder and CEO of BluShark Digital. Seth took a two-person law firm and scaled to 40 lawyers in less than a decade. Now Seth has taken the same digital power that built the firm to create a best-in-class digital agency focused on the legal sector in BluShark Digital. 

Alex is a successful entrepreneur, marketer, and the president of We Do Web, an Inc. 5000 business. His firm devises content and marketing strategies and produces online content for law firms and small businesses nationwide. Alex is a frequent contributor to Search Engine Journal and Entrepreneur, as well as a Forbes Council Member and contributor.

What you’ll learn about in this episode:

• How to leverage AI in your content
• Will Google continue to be the number #1 search engine
• Learn what speakers will be present at the PILMMA Super Summit
• Utilizing AI to increase your work productivity
• Why you should invest in an AI prompt engineer

Resources: 

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Jason Hennessey is an internationally known search engine optimization (SEO) expert, author, and speaker. Since 2001, Jason has been a vigorous student & practitioner of search marketing dissecting, testing, debunking, and reverse-engineering the major search algorithms. Jason attended the University of Nevada Las Vegas, where he studied Business Management. In 2009, he founded Atlanta-based marketing agency Everspark Interactive, growing it to become a large player in the digital marketing space. After selling Everspark in 2015, Jason moved to California, where he founded Hennessey Digital to provide SEO and digital marketing services for growing companies. Hennessey Digital was named to the 2019 Inc 500 list of fastest-growing companies in America.

What you’ll learn about in this episode:

• Why doing SEO correctly means you don’t have to become overly concerned with social media and search engine algorithm updates
• Why reviews are important, and how the Google Trusted Photographer is a best-kept secret for yet another way to improve your search results
• Why video is critically important for increasing the length of time site visitors stay on your website, and why this metric matters
• What best practices, tools, and strategies you can use to create and upload great video content
• Why content that you add to your homepage should also be included in internal pages across your website
• How you can use Google’s PageSpeed Insights page to improve the loading speed of your firm’s website
• Why pay-per-click advertising may or may not be worthwhile due to its high cost, and why it’s important to track your conversion rate to determine if it is profitable
• Why the SEMrush tool can provide you a great deal of visibility into your website’s effectiveness and financial value, as well as checking on your competitors
• How Google Vision uses artificial intelligence to scan images on your website to add information to your local listings

Resources:

• Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/
• SEMrush tool: https://www.semrush.com/
• Website: www.hennessey.com
• Website: http://lmbtgroup.com/
• LinkedIn: www.linkedin.com/in/jhennessey/

Additional Resources:

• PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

1. Clear Calls to Action are Fundamental:
   • Guiding Potential Clients: A clear CTA directs potential clients towards actionable steps, facilitating their journey from interest to engagement.
   • Lead Generation and Conversion: Crafting compelling CTAs with the help of specialized agencies can significantly boost lead generation and conversion rates for firms.
2. Establishing Expertise Attracts Engaged Audiences:
   • Showcasing Knowledge and Experience: Through thought leadership and educational content, firms can demonstrate their expertise, gaining trust and credibility.
   • Building a Loyal Client Base: By positioning themselves as authorities in their field, firms attract an audience that values their expertise, leading to a more engaged and loyal client base.
3. Differentiation is Key in a Saturated Market:
   • Identifying Unique Value Propositions: Understanding and communicating what sets a firm apart from its competitors is crucial for market differentiation.
   • Effective Communication Strategy: Specialized agencies can help firms articulate their unique selling points clearly to target audiences, enhancing market positioning.
4. Partnering with Specialized Agencies Elevates Brand Identity:
   • Access to Expertise and Insight: Agencies provide valuable expertise and insights tailored to the unique challenges of the legal and financial sectors.
   • Strategic Marketing Approaches: A specialized approach to branding and marketing can help firms navigate the competitive landscape more effectively, setting the stage for growth and success.
5. A Strategic Approach is Essential for Growth:
   • Comprehensive Branding and Marketing Strategy: Integrating a well-thought-out strategy into branding and marketing efforts is vital for attracting and retaining clients.
   • Long-term Success and Industry Leadership: Firms that adopt a strategic approach are better positioned to achieve long-term success, establish themselves as industry leaders, and differentiate themselves in a crowded market.

The Importance of Content Consistency & How to Make Your Lead Form Work For You

Welcome to episode 143 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jason Hennessey and they talk about your content and lead response time. .

Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, business executive, author, podcast host, and thought leader whose commitment to transparency and continuous innovation has earned him a reputation for excellence in search marketing since 2001. A serial entrepreneur, Jason has founded and sold multiple successful businesses and has grown Hennessey Digital from a small consulting firm into an Inc. His debut book Law Firm SEO is an Amazon Best-Seller and is described as the holy grail of digital marketing for lawyers.

What you’ll learn about in this episode:

• Insight into the Helpful Content Update by Google
• Why AI generating content is bad for business
• The benefits of video content
• Ways to improve your intake form and response
• Why you need consistency in your content

Resources: 

Website: https://hennessey.com/

TikTok: https://twitter.com/jasonhennessey

Facebook: https://www.facebook.com/hennesseydigitalgrp

LinkedIn: https://www.linkedin.com/in/jhennessey/ 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Law Firm Marketing And Management Tips From An Expert

Welcome to episode 128 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Micki Love and she shares her expertise on marketing and management for law firms.

Micki Love is the President and Chief Brand Strategist of cj Advertising. She oversees all agency accounts and launched cj Consulting. Her insight on marketing, strategy, management, and leadership helps guide the agency and their family of clients toward a bright and successful future.

Micki began her career as a runner for Hughes & Coleman, a small personal injury law firm in Kentucky where she was involved in all aspects of marketing and managing at the firm. Over the course of her tenure with Hughes & Coleman, the firm grew to over 175 team members with nine offices in four states. Throughout that time, she helped organize the M&L Legal Marketing and Management seminars, conducted financial comparison groups, and helped implement a cutting-edge intake department and operational efficiency system. She eventually came to lead the firm as their Chief Operating Officer.

What you’ll learn about in this episode:

• Combining a law firm operational background with a marketing background
• Starting with intakes and converting them to build an efficient firm
• Your medical records process and how to streamline it
• Looking at your negotiation process and optimizing it
• Average fees and how to increase them
• Case-grading to know what you have in the works and that they get to the right attorneys
• Why it’s best to have an in-house medical records department
• The difficult labor market
• After-hour call centers that deliver

Resources: 

Website: https://www.cjadvertising.com/

Facebook: https://www.facebook.com/cjAdvertising/

LinkedIn: https://www.linkedin.com/in/milove/

Twitter: https://twitter.com/cjadvertising?lang=en

Contact Info:

Company: cj Advertising

Email: Micki Love mlove@cjadvertising.com

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 163 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Justin Lovely and Amy Lawrence from The Lovely Law Firm in South Carolina to discuss a Valentine’s Day special edition; Lawyers in Love! 

Justin Lovely and Amy Lawrence started The Lovely Law firm from a small 8x8 office space with an old desk from Amy’s dad and a chair on each side of the desk. Now 10 years later, they have two locations serving all over South Carolina. 

Justin has been seen on MTV’s Teen Mom 2. He has answered legal questions on a Monday morning radio show on WRNN for the Myrtle Beach listening area and is often asked to give commentary to local television stations on criminal and civil legal matters. Justin has been asked to speak at legal conferences about the success of his law firm. He is also co-host of their very own Carolina Justice Report podcast. 

Amy has been named to the top 40 under 40 lawyers in South Carolina and the Top 100 lawyers in South Carolina by the National Trial Lawyers. Amy also serves as a Board Member to the Appalachian School of Law Alumni Association. You can currently watch Amy on MTV’s Teen Mom 2 and she has filmed for the Dr. Phil show. She is also a frequent commentator for local TV stations in criminal defense matters. Amy has been featured as an “ask a lawyer” radio show contributor, Mondays on WRNN for the Myrtle Beach listening area.  She is also co-host of our Carolina Justice Report podcast.

What you’ll learn about in this episode:

• How Justin and Amy met in law school
• How they grew their firm from a small room to a large office building
• What they define success as
• The secret to working together while being married

Resources: 

• https://www.justiceislovely.com/
• https://www.facebook.com/Myrtle.Beach.Personal.Injury.Lawyers/
• https://www.youtube.com/channel/UCpTN2theSXgUQ2Owm4Zaqpg
• https://www.instagram.com/thelovelylawfirm/ 

Additional Links:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 157 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down to discuss creating your goals for the new year and how to accomplish them to make 2023 your best year!

Ken is the Founder of PILMMA, Personal Injury Lawyers Marketing and Management Association, dedicated to helping lawyers learn the critical strategies to success. As a trusted advisor, consultant, coach, and Mastermind mentor, Ken has coached lawyers to greater success time and time again. With a passion and deep understanding of both grassroots and cutting-edge online legal marketing strategies, Ken is committed to helping lawyers experience greater levels of financial success, freedom, and personal satisfaction – the kind that comes from building an ethical and exceptional law practice.  Focusing on the practical and the proven rather than the cerebral, Ken guides lawyers through the steps needed to build the law practice many lawyers have only dreamed possible.

What you’ll learn about in this episode:

• How to look back at what you’ve accomplished this year
• Not to be so focused on what you haven’t accomplished
• What are the “5 Main Things”
• How to accomplish your 5 Main Things
• How to achieve your goals for each Quarter
• How to make 2023 Your Best Year Ever!

Resources: 

PILMMA’s Super Summit: https://www.pilmma.org/summit/

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

PILMMA’s Free Resources: https://www.pilmma.org/resources/

PILMMA Join Page: https://www.pilmma.org/mastermind/

How Your Firm Can Receive Cash From The IRS Through ERC Today

Welcome to episode 104 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with John Gentille and they discuss how his company, ERC Today, helps businesses to apply for and receive employee retention tax credits.

John is a visionary connector and graduated from Chowan University.  As Chief Revenue Officer, John oversees the company’s sales, partnerships, and strategies surrounding business development.  John spent most of his career at ADP.  Aside from traveling the world with ADP, he generated millions in revenue and also developed  several strategic partnerships. 

What you’ll learn about in this episode:

• John Gentilly’s background, how he got into working around the Cares Act, and how he started ERC Today.
• The steps they take at ERC Today to help firms and companies get money from the government for retaining employees during Covid.
• What exactly is the employee retention tax credit and how it works.
• What qualifies a business for this credit and what type of employees qualifies.
• How it works with what type of impact your business has had to experience due to covid.
• The calculations inherent in deciding what kind of cash payment from the IRS you could receive.
• How ERC Today bills the clients that they work with.
• The site that firms can go to (listed below) to learn more about the process as well as what information they will need to begin the process.

Resources: 

• Website: erctoday.com/pilmma
• LinkedIn: linkedin.com/in/johngentille/
• Facebook: https://www.facebook.com/ERCtoday/
• Instagram: https://www.instagram.com/erc_today/?hl=en
• Contact Info:
• Company: ERC Today
• Email: John Gentille Gentille@erctoday.com
• Mobile: 803-833-0309

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Eric Morgan has a rich background of over 25 years of media strategy, planning and buying experience in offline, online, non-traditional and promotional advertising campaigns. His insight and approach have helped design media strategies and campaigns for brands including Morris Bart, LLC, Frank D. Azar & Associates, Wayne Wright Injury Lawyers, Shelly Leeke, Harrah’s Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge.

Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. Having over 25 years of media strategy and buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University’s Communications Department, and is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Good Work Network and is a past board member of Louisiana Chapter of the Entrepreneurs’ Organization and the Tulane Association of Business Alumni.

What you’ll learn about in this episode:

• Eric discusses the work that Morgan & Co. does as a media agency, and he shares how the company is agnostic toward media channels and focuses more on goals
• How Morgan & Co. operates and works with clients in a broad variety of industries to develop strategic marketing initiatives
• What common misconceptions Eric believes many lawyers hold around the idea of working with advertising agencies
• What mistakes law firms often make in their marketing, and why your marketing strategy needs to make sense and be grounded in your unique situation and needs
• Why finding your comfort zone and identifying what goals you need to be met is the key to identifying the right marketing strategies
• Why spending money on defensive marketing to maintain your market position will often drive up your cost-per-case dramatically
• How OTT marketing like Hulu bypasses traditional TV marketing, what benefits it offers over regular TV marketing, and what issues you need to watch out for
• Why “cost per completed view” or CPCV is the key tracking metric to determine the effectiveness of OTT marketing
• Why you should always be testing and then use the information you discover to determine where you’re effectively spending money and where you’re wasting it
• Why it is important to start small, develop a path and take your time, and create compelling content to create a new way of interacting with your audience

Resources:

• Website: https://morganandco.com/our-work/legal/
• Website: https://morganandco.com/
• LinkedIn: www.linkedin.com/in/eric-morgan-b6a6042/
• Facebook: www.facebook.com/MorganAndCoMedia/

Additional Resources:

• 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

Welcome to episode 154 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Greg Ward and they talk about building a great law firm using processes and procedures.

Attorney Greg Ward is the founder and managing partner of the Ward Law Group, one of South Florida's largest car accident law firms.

He is an experienced courtroom lawyer and negotiator who fights tirelessly to make sure car accident victims in Florida (Miami / South Florida) receive the compensation they deserve for their physical injuries and financial losses.

Together with his wife and co-founder, Jany Martinez-Ward, Greg focuses on serving the Hispanic community throughout Florida and beyond, bringing quality legal service to a community that is often underserved. For over a decade he has been an advocate for Spanish-speaking car accident victims and their family members who need assistance with complex and intimidating legal issues.

The Ward Law Group distinguishes itself from other firms by providing clients with services tailored to their specific needs as Spanish-speakers. Greg believes that his clients deserve lawyers who speak their language and understand their stories. Greg ensures that his staff is trained to understand the challenges and limitations of every client so that they will receive what they are entitled to including exceptional service.

Greg used to work for insurance companies. So, he has a deep understanding of how insurance businesses operate. He also knows the issues that can determine the ultimate success or failure of a case. This experience has given the Ward Law Group an edge in helping Spanish-speaking victims of car accidents who have suffered injuries and emotional trauma because of the wrongful actions of others. As a result of Greg's expertise, and practicing law for over 20 years, clients in Miami/South Florida have recovered over $250 million in compensation.

"Insurance companies make money collecting premiums, not paying claims. So, there is a natural desire for insurance companies to want to reduce their payouts. This can put profits over people. At the Ward Law Group, we stand against that. I stand against that. Greg explains.

In 2012, he founded the Ward Law Group with partner and wife, Jany. Initially, it was just the two of them, crammed into a small office with a folding table and a laptop. Soon their hired two other employees. With limited resources and funds, they took on the mission of assisting car accident victims in Hispanic communities in South Florida. Today, the Ward Law Group is one of South Florida's most reputable law firms dedicated to helping Spanish-speaking clients get justice for their injuries. Within the first decade, the Ward Law Group grew from a two-person team to over 120 team members devoted to helping accident victims and their families.

It is rare to find a personal injury law firm where over 95% of the staff speaks Spanish. Our firm has been able to fill a void. It has truly been a blessing to be able to serve the Hispanic community and provide the legal representation that they are in need of Greg adds.

What you’ll learn about in this episode:

• How Greg went from having nothing to creating a successful law firm
• Having a great story to build your law firm
• Remembering to celebrate the milestones within your company
• How offshore employees can benefit your firm
• Creating systems & processes to keep your firm running smoothly
• Utilizing call auditing with your team
• The importance of revenue per employee

Resources: 

Twitter: https://twitter.com/gregorycward

Instagram: https://www.instagram.com/attorneygregward/

LinkedIn: https://www.linkedin.com/in/gwardlaw/

Additional Resources:

 PILMMA’s Super Summit: https://www.pilmma.org/summit/

The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/

PILMMA’s Free Resources: https://www.pilmma.org/resources/

PILMMA Join Page: https://www.pilmma.org/mastermind/

Using Your Authentic Self for Social Media Advertising

Welcome to episode 148 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Dennis Yu and they talk about being authentic in social media.

Early search engine engineer with now the best-selling book in social media on Amazon. Creator of "dollar a day" strategy. On a mission to create a million digital marketing jobs. Avid fan of Ken Hardison and Ali Awad.

What you’ll learn about in this episode:

• Letting the algorithm work for you
• How to humanize your business
• Ways to be yourself in your content
• The importance of showing gratitude
• What the “Dollar A Day” testing strategy is
• A guide to how often to post on social media in a day

Resources: 

Website: https://www.dennis-yu.com/

TikTok: https://www.tiktok.com/@dennisyu5

Facebook: https://www.facebook.com/getfound

LinkedIn: https://www.linkedin.com/in/dennisyu/

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

In 1999, after five years as Marketing Director for a multi-state personal injury law firm based in her adopted hometown of Philadelphia, Cindy Speaker launched her own business as a marketing director, coach and consultant to some of the most successful personal injury firms in the U.S.

Driven by the creation and resounding success of her 3 hour audio CD series “Power Marketing for Attorneys,” the West Chester, Pennsylvania native has been a highly sought after speaker for numerous legal conferences, including PILMMA, ATLA and AAJ, AVVO, M&L Legal Marketing Conference, Market Masters and the Virginia Trial Lawyers Conference.

Over the past ten years, Speaker Media and Marketing has built a nationwide network of referral attorneys and developed a reputation as the secret weapon of some of the top plaintiffs’ law firms and trial lawyers in the U.S. Working with firms on a market exclusive basis Speaker’s vision for her clients is for them to be on the cutting edge of marketing and technology and to have a dominant position in their respective markets.

Hundreds of attorneys across the country have benefitted from Speaker’s marketing creativity and know that powerful videos are one of her secret weapons. She even won several “Telly” Awards for various PSAs she shot, including one for “social responsibility” for a clip that educated people on the dangers of distracted driving. Many of her clients, however, might not be fully aware of her educational background and experience as a documentary filmmaker. She received a master’s in communication with an emphasis on TV and film production at Regent University in Virginia Beach, and worked for the International Family Channel.

What you’ll learn about in this episode:

• Which three key marketing and advertising activities too many firms aren’t doing today that Cindy says can bring in new cases and clients
• How content creation and especially videos can be leveraged for legal marketing and can be repurposed for many different uses
• How Google’s own statistics show that YouTube reaches more 18-49-year-olds in a typical week than all cable TV networks combined
• How Law TV® Network helps clients create pre-edited video and live interactions through platforms like Facebook and then repurpose the video for new content
• How Cindy creates professional-looking custom video thumbnails using free and inexpensive tools like Canva image design and Getty Images’ iStock photo archive
• Why law firms who have a Google Business Page of their own have a major competitive advantage over firms who don’t
• Why writing a book can help you establish credibility and authority, why Amazon Author pages and podcasts can be powerful marketing and networking resources
• What common but easily avoidable marketing mistakes legal firms often make, including relying too heavily on “traditional” advertising
• why converting existing leads into new clients and nurturing those relationships is more important than creating more leads

Additional Resources:

• Email: cindy@cindyspeaker.com
• Website: https://cindyspeaker.com
• Website: https://lawtvnetwork.com/
• LinkedIn: www.linkedin.com/in/cindyspeaker/
• Youtube: www.youtube.com/user/cindyspeaker

Video Thumbnail Creation Tools Recommended by Cindy Speaker:

• Website: www.canva.com
• Website: www.istockphoto.com

• Engaging in conversations beyond generic surveys
• Gaining insights into client frustrations, fears, and expectations

• Addressing slow processes and communication gaps
• Utilizing tools, communication, and technology for better client satisfaction

• Importance of employee behavior and conversations in shaping customer perception
• The organization must prioritize client needs and experiences

• The challenge of moving beyond generic feedback mechanisms
• The importance of true understanding through direct dialogue

• The limitations of scorecard metrics in providing actionable insights
• The focus on specific aspects of client experience for real improvements

Crafting The Story That Will Make You Stand Out

Welcome to episode 120 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Paul Furiga and they talk about crafting the story that will make you stand out.

Paul Furiga is president and chief storyteller of WordWrite. Since its founding in 2002, WordWrite has grown into the Pittsburgh region’s largest independent public relations agency. 

WordWrite has become the region’s go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. Recent engagements have included labor negotiations, COVID-19 health crises and rare book thefts.

In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of America (PRSA) with The Renaissance Hall of Fame Award. WordWrite has received numerous awards for its work, from PRSA, IABC and other professional organizations. Its work has also appeared in PR News books as case studies of excellence. Paul’s passion for storytelling inspired him to form WordWrite and to write a book on the importance of storytelling in business, Finding Your Capital S Story, available on Amazon.

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where he served clients including Alcoa, Bridgestone/Firestone and Rutgers University. 

Previously, Paul spent two decades as a journalist. He edited the Pittsburgh Business Times from 1994 to 1998. Paul was an editor and correspondent for the Thomson Washington, D.C. bureau from 1988-1993, where he covered Congress, the White House and four presidential nominating conventions. He also was senior editor of OhioWeek and a reporter for The Cincinnati Enquirer. 

What you’ll learn about in this episode:

• The power of storytelling to convey a message
• Indentifying your “capital S, story”
• Telling a story that tells a prospect why they should hire you as opposed to the other firm
• The five burning questions you need to answer to improve your marketing
• Law as a game-changer for society
• Getting all of your team members to share the same story
• How easy it is to spend on strategies that don’t produce a return
• Your unique mix of paid, earned, shared, and owned content
• How to get people to ask you to tell them more

Websites: www.capitalsstory.com

                  www.wordwritepr.com/storycrafting

LinkedIn: https://www.linkedin.com/in/paulfuriga/

Facebook: https://www.facebook.com/wordwritepr

Twitter: https://twitter.com/paulfuriga

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Structure Your Firm Correctly To Obtain Success, With Jim Adler

Famously known as “The Texas Hammer” and “The Hammer Lawyer,” personal injury attorney, Jim Adler, has been hammering for car accident victims for over 40 years, championing “the little guy” against big corporations and big insurance companies which would deny their legal rights.That mission is why he launched his own law firm in 1973 with a one-man office in downtown Houston. Today, Jim Adler & Associates has offices all across Texas in Houston, Channelview, Dallas and San Antonio, with two dozen accident attorneys and more than 250 legal support staff. They share Jim Adler’s mission of helping injured Texans get the money they deserve from those who were at fault.

What you’ll learn about in this episode:

• Jim’s start practicing law and how he decided to take on personal injury cases, and which types of cases he initially took on.
• Why you need an administrative structure to properly handle all of your cases.
• A breakdown of the 7 fundamental departments of a successful law firm, and how Jim’s approaching them at his firm.
• Why #7, the internet & social media, is so important today and how Jim approaches those needs.
• The cities within Texas Jim operates in.
• The phenomenon of finding it difficult to find good assistance due to people changing the way they approach work because of covid.
• Advice for attorneys who want to become as prosperous as Jim is.
• Why you have to treat everyone in your firm well to be successful in the long wrong.

Resources:

• Website:  https://www.jimadler.com/attorneys/jim-adler/
• Facebook:  https://www.facebook.com/JimAdlerLawfirm
• LinkedInBusiness: https://www.linkedin.com/company/jim-s-adler-&-associates/
• Instagram: https://www.instagram.com/thetexashammer_/
• YouTube:  https://www.youtube.com/user/jajimadler

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

• Why the top three critical must-know numbers are your leads, conversions, and average fee by case type
• Why there are really only three ways to increase your revenue: increase your new cases, increase your average fee, or decrease your overhead
• How you can either generate more leads (through marketing) or increase your conversion rate on the leads you already generate, or use a hybrid strategy
• Why a DAILY tracking system of leads and conversions is crucial, and why it’s important to let your staff know that you’re looking at these numbers
• Why having smart responses to the most common hesitations and objections is important for getting more conversions
• How to get prospective clients to know, like and trust you, and why telling a clear story about your expertise is key
• Why giving up on your prospects too quickly is a real problem, and why nurturing them with periodic emails and offering them valuable information is important
• Why hiring an after-hours service is a worthwhile investment if you can afford it, and what other simple steps you can take to increase your cases
• Why setting team goals with team rewards can encourage your staff to buy-in and work together to achieve the goals you set
• How to participate in Ken’s upcoming and informative virtual seminar event for just $297 for PILMMA members or $497 for non-members

Resources:

• PILMMA’s Law Firm Growth Maximizer virtual event from October 15-17, 2020: www.pilmma.org/growthmaximizer

Additional Resources:

• 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma

The Vital Metrics You Need to Assess Your Law Firm's Health, with Chad Dudley

In 2009, Chad founded Dudley DeBosier Injury Lawyers with partners Steven DeBosier and James Peltier. Chad continuously fights for injured people and brings a vast knowledge of automobile accidents, personal injuries, toxic torts, securities litigation, and class action lawsuits to the legal team. His management and leadership skills help make Dudley DeBosier operate efficiently, which allows the firm to maintain focus on clients.

Additionally, in 2009, he also founded Vista Consulting, a consulting firm dedicated to helping other plaintiff personal injury law firms run more efficiently. For nearly a decade, Chad has worked with almost 100 personal injury law firms, becoming an expert on the topic of law firm management and a frequent speaker at national conferences. In 2017, Chad left Vista Consulting to take on the role of CEO at CJ Advertising.

Under Chad’s leadership, CJ Advertising continues to launch a variety of new product offerings and improvements that merge the agency’s nearly 25 years of personal injury marketing experience with industry consulting expertise and the latest digital and broadcast marketing strategies.

The Honolulu native migrated to Baton Rouge after earning a scholarship to play tennis at Louisiana State University. Chad received a bachelor’s degree in marketing in 1996 from LSU before he attended LSU Paul M. Hebert Law Center, where he received his Juris Doctorate in 2000. Chad was selected as a Louisiana Super Lawyer and Rising Star for three years.

What you’ll learn about in this episode:

• The metrics you should be tracking to assess your law firm’s health
• What each attorney in a PI firm should produce in case fees
• How and why you should examine your case rate
• What your case rate should be
• What percentage your labor costs should be
• How to know if you have a healthy profit margin
• How to evaluate the effectiveness of your marketing spend
• Where AI will likely touch the legal industry first
• What direction law firm television advertising is trending

Resources:

• Website: www.dudleydebosier.com
• LinkedIn: https://www.linkedin.com/company/dudley-debosier-injury-lawyers/
• Facebook: https://www.facebook.com/DudleyDeBosier/
• Twitter: https://twitter.com/DudleyDeBosier
• Email: cdudley@dudleydebosier.com

Additional Resources:

• PILMMA’s Super Summit    https://learn.pilmma.org/pilmma-super-summit-2021
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ 
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ 
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

• Integration of Scribe AI in depositions
• Streamlining legal processes with AI and video technology
   
   2. Efficiency in Legal Practice:
• Early deposition strategy for quick truth-seeking
• Swift transcript generation for faster case progression
   
   3. Importance of Video Evidence:
• Enhancing case strength with visual and auditory cues
• Utilizing video to improve understanding of testimonies
   
   4. Professional Relationships in Litigation:
• Valuing respectful interactions with opposing counsel
• Fostering repeat business and referrals through professionalism
   
   5. Balancing Innovation and Ethical Practice:
• Navigating the challenges of new technologies in law
• Ensuring thoroughness while leveraging efficiency tools

One Of The Nation’s Most Successful Attorneys Shares His Stories And Advice.

Welcome to episode 105 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Morris Bart and they discuss exactly how he became the second largest personal injury attorney in the country and his advice for other lawyers for marketing, hiring, and persevering.

Mr. Bart has been a trial lawyer for over 40 years. During his career, he has developed a national reputation as a leader in handling pharmaceutical, medical devices, and other Mass Torts litigations. In this area, he has successfully achieved many multi-million dollar recoveries for his clients. Mr. Bart has also been a pioneer in legal marketing in America and has lectured extensively on the subject at Tulane University, Loyola Law School, and University of New Orleans.

What you’ll learn about in this episode:

• Morris Bart’s background, and how he went into law and eventually found himself as one of the biggest personal injury lawyers in the country.
• What Morris did to be on his way to become one of the most respected marketers in his profession.
• How Morris came up with his ubiquitous tag line “One Call, That’s All”.
• Why television marketing needs to be the cornerstone of any attorney’s advertising budget, even in the age of digital.
• Why having charisma is an important part of an advertising campaign, regardless of the amount of money one has to spend.
• What Morris has, and hasn’t, changed about operating his firm during the pandemic.
• The issues that Morris has had recently when it comes to hiring new employees and what he’s doing to address that.
• Advice for young lawyers who are trying to succeed in a difficult market.

Resources: 

• Website: https://www.morrisbart.com/
• LinkedIn: https://www.linkedin.com/company/morrisbartlawfirm
• Facebook: https://www.facebook.com/MorrisBartLawFirm
• Twitter: https://twitter.com/morrisbart?lang=en

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Chelsea Williams is the founder of Core Solutions Group, a Financial Guru + Accounting for the Legal Industry & Speaker. Not your typical “no-man” stereotypical accountant, Chelsea is more of an entrepreneur who uses numbers to paint a financial picture. Shortly after she decided to serve law firms with her skills, something happened that really solidified her belief that she was in the right place at the right time.

She met a man who had been practicing law for over 30+ with no retirement in sight. Chelsea felt for him as she saw his head hang after he told her he will “die working in this office”. So she set out to keep other legalprenuers from having to feel this weight.

What you’ll learn about in this episode:

• How Chelsea recognized an inherent shortsightedness in the financial advisor industry, and why she chose to found Core Solutions Group to do things differently
• Why business owners often struggle with financial management, and what common mistakes firm owners make and myths they believe
• Why managing your cash flow is an important step you can take to benefit your firm, and why “you have to spend money to make money” is a major myth
• Chelsea outlines her top ten myths and misconceptions many of us hold about money, and she explains why each is false
• What steps a law firm can take to better manage their finances, including adapting a cash management strategy
• What a balance sheet is, why bankers are interested in it, and how it gives an overview of your finances over the life of your business
• What bank reconciliations are, and why they are periodically necessary to minimize inaccuracies and record transactions monthly
• Why you should comb through your expenses annually and “trim the fat” and then project necessary expenditures for the year
• Why there are two very distinct approaches to marketing: the “slot machine” method, and the “vending machine” method

Resources:

• Website: www.yourcoresolution.com
• YouTube: www.youtube.com/channel/UC80TT79FdeRwH2oNaSkqvQA/videos
• Email: chelsea@yourcoresolution.com
• LinkedIn: www.linkedin.com/in/chelsea-m-williams/

Additional Resources:

• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

 
What you’ll learn about in this episode:

• Why it is important to set aside several hours a week to work on business development, strategy, marketing and other things that will benefit your firm
• What “time vampires” are, why they are counterproductive, and how to defeat them to reclaim extra time in your week
• What the “Got a minute?” vampire is, and how to get a copy of Ken’s “Got a Minute Meeting Schedule” template
• Why “email vampires” can be a tremendous drain on your time, and why checking your email only twice a day can get rid of them
• How to stop “unexpected call vampires” from interrupting your workflow, and why callers should be working to your schedule
• Why the best use of the extra 1-2 hours a day freed up by eliminating time vampires is to work on your business, and how to get a copy of Ken’s “Today’s Checklist” template
• Why delegating work to others can be a valuable practice that helps your day become more efficient
• Why changing your habits requires consistent action, and what benefits you can gain from eliminating your time-wasting habits

Additional Resources:

• Website: www.pilmma.org
• Email: ken@pilmma.org

The Other Way To Quickly Grow Your Law Firm, with Tom Lenfestey

Tom Lenfestey, started his legal career as an attorney and CPA focusing on estate, business and tax planning. Through his work with clients in personal and business succession planning while comparing it to his experience through his ownership and management of law firms he noted a tremendous void in his own profession. The lack of resources for lawyers and law firms in the areas of law firm continuity and succession planning, selling of a law practice and lawyer professional transition as compared to other professions and businesses had to be corrected. As a result, Tom founded The Law Practice Exchange, LLC in 2013 and since has been actively involved in helping lawyers and law firms tackle and successfully transition ownership of law practices from one generation to the next for the benefit of all involved. The Law Practice Exchange continues to expand its reach today in helping lawyers across the country understand, evaluate and achieve law firm continuity plans that involve sale, transition, retirement and other goals of law firm owners and their successors. Tom was appointed and actively serves on the Transitioning Lawyers Commission with the North Carolina Bar Association and provides numerous educational events to attorneys, law firms, state and local bar associations, legal insurers and other law related professional organizations on the topics of law firm succession planning, selling and buying of law firms, valuation of law firms and others related to law firm continuity and professional transition planning. Tom is a NC State Wolfpack fan, a past Michigander (who still believes in the Lions). However, his true passion in life is his family and with his wife and two young boys waiting for him at home, the pace of life just speeds up when he walks in the door, which is just the way he likes it.

What you’ll learn about in this episode:

• Why law firm acquisition should be considered as an option to accelerate your firm’s growth
• How to evaluate the fair market value of a law firm
• The 4 methods of evaluation when it comes to assessing a firm’s value
• Looking at case inventory as an asset
• How to get financing to purchase a law firm
• Why now is a great time to buy or sell a firm
• What effect non-lawyer ownership of firms could have on buying or selling a law firm

Resources:

• Website: https://thelawpracticeexchange.com/
• LinkedIn- Personal Page: https://www.linkedin.com/in/tomlenfestey/
• LinkedIn- Business Page: https://www.linkedin.com/company/3523876/
• Facebook: https://www.facebook.com/lawpracticeexchange/
• Twitter: https://twitter.com/LawPracticeExch
• Email: Tom@TheLawPracticeExchange.com

Additional Resources:

• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ 
• PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ 
• Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ 
• PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

1. Discover the Power of Effective Intake for Law Firms’ Success
   • Explore how inadequate intake procedures in personal injury law lead to significant financial losses and why enhancing intake strategies is crucial for maximizing conversion rates and revenue.
   • Uncover the secrets to preventing financial setbacks by prioritizing effective intake processes, as highlighted in this eye-opening podcast episode.
2. The Impact of Promoting Without Proper Training
   • Learn about the common pitfall in law firms – promoting top-performing intake staff without adequate training – and the resulting loss of valuable conversion skills.
   • Discover the importance of implementing a dedicated team member for feedback and performance scoring, ensuring continuous improvement in the intake process.
3. Transform Your Intake Team with a Sales Mindset
   • Dive into the concept of adopting a sales team mindset for your intake team, complete with commission-based incentives and career advancement opportunities to motivate staff.
   • Hear how this approach not only boosts conversion rates but also attracts skilled professionals who excel in the nuanced art of sales and customer interactions.
4. Unlock the Secrets of Mystery Calls and Call Scoring for Intake Success
   • Explore the effectiveness of mystery calls and call scoring as powerful tools for evaluating and improving the intake process.
   • Gain practical tips on how analyzing call recordings and assessing communication effectiveness can enhance customer interactions, ultimately increasing success rates.
5. Embrace Continuous Improvement and Professionalism
   • Embark on a journey of continuous improvement as the episode delves into the essential components of a successful intake strategy.
   • Uncover the transformative impact of maintaining professionalism, active listening, and effective communication skills – elements that not only improve financial outcomes but also enhance the overall client experience and the reputation of your law firm. 

Riches & Niches: Maximizing Your Wealth in Your Firm

Welcome to episode 147 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Darren Wurz and they talk about becoming the lawyer millionaire.

Darren specializes in serving the unique financial planning needs of attorneys and law firm owners. He is the host of The Lawyer Millionaire Podcast and author of The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence, published by the American Bar Association.

What you’ll learn about in this episode:

• The biggest money mistakes attorneys make
• Where to consider making investments
• Why a 401k is the best thing for you

Resources: 

Website: https://wurzfinancialservices.com/

Facebook: https://www.facebook.com/wurzfinancialservice

Twitter: https://twitter.com/wurzfinancial

LinkedIn: https://www.linkedin.com/in/darren-p-wurz/

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 180 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chris Nelson, the Senior Manager of Vertical Marketing at CallRail to discuss how to convert from a lead into a client.  

Chris Nelson is the Senior Manager of Vertical Marketing at CallRail, a lead intelligence platform helping businesses of all sizes turn more leads into better customers. With more than 10 years of experience marketing consumer durables and professional services, Chris leads CallRail's efforts to grow in key industries and is responsible for the lead intelligence platform's Go-To-Market strategy and activities in partnering with lawyers and law firms. A graduate of Syracuse University and the University of Kentucky College of Law, Chris practiced for 6 years in small and mid-sized firms before joining one of his clients as general counsel and head of HR. He subsequently moved full-time to the company's business side, where he was responsible for Strategy and Marketing, including all strategic planning, business development, and marketing activities. Chris played a key role in the company's efforts to build a service culture and expand geographically into new products. As a Marketing leader adept at driving revenue and profitability, he is energized by the opportunity to work with lawyers on growing their firms.

What you’ll learn about in this episode:

• Learn what CallRail is and what they do
• How CallRail products can help your Law Firm
• The importance of tracking where your leads come from
• What conversion intelligence is and how it can benefit your Law Firm
• How to improve your clients experience

Resources: 

• https://sta.mx/lt1
• https://www.linkedin.com/in/christopher-nelson-205588140/
• https://twitter.com/CallRail
• https://www.facebook.com/CallRail

Additional Resources:

• https://www.pilmma.org/aiworkshop
• https://www.pilmma.org/the-mastermind-effect
• https://www.pilmma.org/resources
• https://www.pilmma.org/mastermind

Welcome to episode 198 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Leonard Scheiner, CEO + Founder of Geek Haus, to discuss using the power of Public Relations to elevate your law firm. 

Leonard Scheiner has worked with numerous Fortune 500 companies, law firms, and industry experts for more than a decade to build memorable brands, create valuable online authority, and scale new client acquisition to predictably grow the top and bottom lines of a firm.

One client achieved over a 300% increase in revenue, while others have earned tens of millions of dollars’ worth of new business driven by Leonard’s frameworks and tactics. Often, Leonard has been at the creative and strategic epicenter of dramatic revenue growth and business transformation. 

Earning his MBA from Pepperdine University in beautiful Southern California, and combined with in-house law firm marketing experience, this sets the foundation for the work Leonard does through is agency.

Today, Leonard is the CEO at Geek Haus, a law firm PR and marketing agency based in Los Angeles.

What you’ll learn about in this episode:

• Learn how Leonard got started with Geek Haus
• See how Public Relations can help your Law Firm
• Discover PR strategies specific to Personal Injury Lawyers
• Using PR to enhance your Law Firm’s credibility
• Strategic planning can lead to effective + cost-efficient results

Resources: 

https://www.gogeekhaus.com

https://www.leonardscheiner.com

https://www.linkedin.com/in/leonardscheiner/

https://www.facebook.com/leonardscheiner

https://www.instagram.com/leonardscheiner

Additional Resources: 

https://www.pilmma.org/the-mastermind-effect

https://www.pilmma.org/resources

https://www.pilmma.org/mastermind