Grow with the Flow by The Growth Syndicate (The Growth Syndicate)

In this inaugural first episode of our new video podcast —or “vodcast” as some of the kids seem to call it— Ferdinand, Joliene and Clement tell you what you can expect and touch upon a number of subjects that are currently top of mind, including:

* How the marketing & growth community has declined since the pandemic

* The difference between working remotely and working from homr

* Understanding the dark funnel and the importance of demand generation

* How most companies don’t really know their ICPs

* Where to start when joining a company as the first marketing hire

And as will be the case for every episodes, we shared a “kudos” and a “facepalm” of the week and Joliene answered some rapid-fire questions.

Note: This was our first test pilot, but we hope it’s still a good listen! Future episodes will feature amazing guests, controversial opintions, a lot of fun banter, and a bit of vulnerability too.

Stay tuned for more!

In this episode of Grow with the Flow, we speak to Jake Stainer, Co-Founder and CEO of Skale, a leading SEO agency specializing in b2b SaaS companies. Jake was previously the Head of Growth and Demand Generation at Typeform and the Head of Growth at Travelperk in addition to adivising several companies, including Hotjar.

Jake shared his story and we talked about a range of topics, including:

* What it was like to join Typeform early on and contribute to their hyper growth

* Why a lack of growth engineers is a major blocker to marketing success

* Building his own team at Typeform vs. “inheriting” a team at Travelperk

* How big keys to growth often lie in the smaller things

* Deciding to start a business over climbing the career ladder

* Learnings from starting his own agency, Skale.

* Why SEO isn’t free and why companies should kill their blog

And as always, we shared a “kudos” and a “facepalm” of the week and Jake answered some rapid-fire questions.

Follow Jake on LinkedIn and check out Skale if you need help with your SEO: https://skale.so/

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

In this episode, we speak to Iron Brands, Co-Founder of Simple Analytics, one of Europe’s most exciting bootstrapped stories. Iron and his co-founder Adriaan are on a mission to make analytics simple and privacy friendly, sharing their journey towards €1m ARR publicly.

Iron shared so many insights, you’re gonna have to listen to the whole thing, but some highlights include:

* How he felt he needed to raise until he discovered the bootstrapped way

* How he and his co-founder came together and built their partnership on trust

* The importance of finding channel-product fit

* A horribly awkward moment during an enterprise sales call 🫢

* The model he made for choosing whether to invest or collab on an idea

* And why he hates LinkedIn but uses it anyway.

And as always, we shared a “kudos” and a “facepalm” of the week and Iron answered some rapid-fire questions.

Follow Iron on LinkedIn and check out Simple Analytics: https://www.simpleanalytics.com/

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

In this episode, we speak to Kate Syuma, renowned growth leader, the founder of GrowthMates and former Head of Growth Design at Miro. Kate joined Miro early on and experienced all the ups and downs of Miro’s hypergrowth and we touched upon various topics, including:

* How she joined Miro when it was still a local company called RealTimeBoard

* Experiencing Miro’s hypergrowth and adapting to changes

* The importance of product experience in PLG

* Common mistakes companies make in their onboarding

* Whether product-led sales is actually the future

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Follow Kate on LinkedIn and check out Growth Mates!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

PS: For the 1st Growthmates anniversary Kate prepared “The Holistic Growth Playbook” with insights from 100+ companies, expert takes from Dropbox, Amplitude, Loom, and more. You can get it for free on growthmates.club

In this episode, we speak to Melissa Kwan, a leading voice in the bootstrapped founder community and the founder of eWebinar, a b2b SaaS that allows teams to automate 100s of onboarding and training webinars.We were super excited about getting Melissa on the pod and she did not disappoint. From the keys to successful bootstrapping to how to design your business around your life, we talked about so many things, including:

* Her upbringing in a traditional Chinese family and how it influenced her journey

* The fact that bootstrapping chose her when she struggled to raise VC funding

* The trials and tribulations she went through with her first company

* How she decided to exit one of her companies

* Why consistency and hustle are often underrated keys to success

* How she designs her life and makes it a priority in all her decisions

* How she uses LinkedIn and got to 30,000+ followers

* The non-negotiables she defined before founding eWebinar

* Running a company with her life-partner

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Whether you’re a founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!

And make sure follow Melissa on LinkedIn and check out eWebinar!If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

In this episode, we speak to Max van den Ingh, founder of Unmuted, a leading Amsterdam-based b2b marketing agency.

Max is one of our favourite marketing minds and an old friend, so we were really excited to pick his brain on all things b2b marketing. We talked about everything, including:

* Why the world of b2b is invisible and how marketing to b2b differs from b2c

* How he started his agency in the middle of COVID

* How to set up a lean GTM motion as an earlier-stage business

* Why you need to keep up with changes in how people consume content

* The value of brand as a force multiplier for all marketing efforts

* The fact that the buyer’s journey isn’t as linear as ‘funnels’ suggest

* The role of AI in content and demand generation

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Whether you’re a b2b founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!

And make sure follow Max on LinkedIn and check out Unmuted!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

In this episode, we speak to Hugo Pereira, founder of Ritmoo, a B2B SaaS solution for goal management, and former Chief Growth Officer at EVBox.

Hugo is one of the most successful b2b growth leaders in Europe and is passionate about what it takes to build happy and successful teams. We covered various topics, including:

* His unique path to becoming a growth leader

* His experience leading growth a EVBox from 6 to 9 digit figures

* Why great professionals shouldn’t be pressured into management

* His transition from executive to founder

* How he balances fractional work with running his own business

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Whether you’re a b2b founder or a professional, this episode was packed to the brim with learnings, inspiration and some laughs. Don’t miss it!

And make sure follow Hugo on LinkedIn and check out Ritmoo!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found!

In this episode, we spoke with Tobias Liebsch, former co-founder of Fintalent.io, an online marketplace with 2,500+ freelancers / independent M&A advisories, and a seasoned growth leader.

Tobi is also a true mastermind when it comes to the world of positioning and in this episode, you will learn more about:

✅ The value of being a hands-on leader

✅ His transformation from being a marketer to a founder

✅ Knowing the moment when to focus on strategic work or execution

✅ How does he balance between family and work

✅ Positioning your SaaS

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow Tobi on LinkedIn and check out TestMyWebsite.AI!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen— it really helps us grow and get found! Stay tuned for more!

In this episode, we speak to Adrie Smith, Senior Content and Brand Manager at Trengo, an omnichannel communication platform, and former Head of Content at brands like Recruitee and Re:Coded

Adrie is a true content marketing mastermind and a huge ambassador for writing content that clicks with your audience.

We covered various topics, including:

✅ Her journey to becoming a seasoned content marketer

✅ Actionable tips for improving your writing

✅ The role of content marketing for growing your SaaS brand

✅ Her thoughts about integrating AI into content marketing

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Make sure to follow Adrie on LinkedIn and check out Trengo!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

#contentmarketing #contentcreation #growth #saas

In the newest episode of Grow with the Flow, we spoke to Marina, Founder at Retold and content marketer at brands such as Blue Umbrella and Follow.

It was truly inspiring to see Marina's self-development journey while overcoming her introverted nature to become an unstoppable LinkedIn content marketing machine.

In the episode, we covered various topics, including:

✅ Her journey to becoming a seasoned LinkedIn expert & Founder

✅ The importance of commenting consistently

✅ Thoughts on fighting against the LinkedIn algorithm

✅ How to overcome the imposter syndrome

And much more!

And as always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Make sure to follow Marina on LinkedIn and check out Retold!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

#contentmarketing #contentcreation #growth #saas

In the newest episode of Grow with the Flow, we spoke to Victoria Sweeney, Head of Marketing & RevOps at HotelChamp.

We had lots of fun talking to Victoria while diving into her solo bike rides and content strategies across multiple channels such as Linkedin, YouTube, and Tiktok

In the episode, we covered various topics, including:

✅ How to empower your team with knowledge

✅ The importance of building a culture around running experiments

✅ Finding the balance between creativity and following operations

✅ When to trust the available data or your gut feeling

And much more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow Victoria on LinkedIn and check out Hotelchamp!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

#marketingoperations #b2bmarketing #growth #saas

Ever wondered what PR can do for your B2B SaaS?

Find the answer in the newest episode of Grow with the Flow, we spoke to Matías Rodsevich, Founder of PRLab and Author of "The PR Paradox" - The first book on PR for Startups and Scaleups.

It was truly inspiring to learn from Matias's journey within the PR world while grasping more about the different ways of embracing uncertainty as a SaaS founder.

Within the episode, we covered various topics, including:

✅ Understanding the role of PR within marketing

✅ Exploring different KPIs for your PR initiatives

✅ Managing expectations when doing a press release

✅ Supporting journalists as part of your marketing strategy

And much more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest and asked some rapid-fire questions.

Make sure to follow Matias on LinkedIn and check out PR Lab!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

#pr #prstrategy #growth #saas

What's it like teaching over 16,000 people within 900 companies globally?

Find the answer in the newest episode of Grow with the Flow, we spoke to David Arnoux, serial entrepreneur and CEO of Growth Tribe which is the first growth academy in Europe.

We learned tons of things from David including the importance of unit economics and his perception of using AI agents.

Within the episode, we covered various topics, including:

✅ The role of rapid experimentation

✅ Building an emergency-proof company culture

✅ The importance of gaining new skills

✅ Tons of practical mental models for founders

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow David on LinkedIn and check out Growth Tribe!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

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Check out the Chapters 👇

(00:00) Intro

(02:55) David’s story

(09:57) The birth of Growth Tribe

(13:00) Chatting about Skills

(15:20) How did Growth Tribe survive Covid?

(21:26) David's strategic lessons

(22:45) Transitioning between an in-house leader and a founder

(27:14) The "Contribution to Overhead" model

(32:20) Founder-led vs CFO-led finances

(33:40) Remote vs In-person meetings with your team

(36:05) The state of the current SaaS market and AI

(40:52) The last man standing within Growth Tribe

(43:33) What would David create if he is to start over

(48:15) David’s controversial opinion

(51:01) David's biggest fail

(51:55) Who does David learn the most from?

(52:31) David's favorite tool for 2024

(54:13) Kudos and Facepalms

(1:01:01) David’s Linkedin Post and the future of AI

(1:09:53) Rapid-fire questions

(1:10:47) Last words

#founder #growth #experimentation #saas

Is product-led growth (PLG) the right motion for your SaaS?

Find the answer in the newest episode of Grow with the Flow, where Ferdinand Goetzen and Georgi Furnadzhiev interview Wes Bush, the godfather of PLG (product-led growth), 2x book writer and founder of ProductLed.

Within this episode, we learned a lot from Wes including how he applies his knowledge from historical books and what's his approach for creating a lean 7-man team that drives revenue.

Within the episode, we also covered various topics, including:

✅ Freemium vs Free-trial

✅ ProductLed's business model and content engine

✅ PLG for enterprise targets and how to active your sales team

✅ The first principles of PLG and how you can apply it outside of your SaaS

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow Wes on LinkedIn and check out ProductLed with his 2 books!

Check out The Growth Syndicate at https://thegrowthsyndicate.com

Give us a follow on LinkedIn! If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found! Stay tuned for more!

Does your ICP find it hard to understand your product?

In today’s episode, Clément Dumont dives deeper into the world of messaging for B2B tech companies with Emma Stratton, the founder of Punchy- a consulting firm that helps growing B2B tech companies win on positioning and messaging.

Within this episode, we covered various topics including:

✅ Common messaging mistakes B2B tech founders to

✅ Establishing a strategic messaging while dealing with stakeholder management.

✅ Uncovering Emma's process when optimizing the messaging of her clients

✅ Key insights from the book "Make it Punchy"

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

Make sure to follow Emma on LinkedIn and check out Punchy!

Check out The Growth Syndicate at https://thegrowthsyndicate.com and give us a follow on LinkedIn!

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more

Want to know how to make an obviously awesome positioning?

Join us in the newest episode of Grow with the Flow where Clément Dumont and Ferdinand Goetzen had the chance to speak with April Dunford, author of the best-selling book Obviously Awesome.

April will take us deep into her 25 years of experience leading marketing, product, and sales teams while helping over 200 companies, including Google, IBM, Postman, and Epic Games to ace their positioning.

Within the episode we covered various topics including

✅ The Positioning Pillars for successful B2B positioning

✅ Various ways to look at website headlines

✅ Actionable positioning examples and tactics

✅ What trigger April to write “Obviously Awesome”

and much more!

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Highlights:

(00:00) - Introduction

(02:13) - The origin story of April Dunford

(04:40) - Triggers for the creation of the B2B positioning framework

(11:07) - Discovering the key message from the Jobs-to-be-done framework

(15:23) - April's process of discovering differentiators

(21:03) - Defining best-fit customers

(30:00) - The role of your homepage

(39:50) - Biggest Positioning mistakes

(43:20) - Translating B2B Positioning Strategy into Execution

(47:00) - April's controversial opinion

(52:16) - April's biggest fail

(56:59) - Who does April learn the most from

(58:00) - April's favourite tool

(59:37) - Kudos and facepalms

(1:07:20) - Rapid fire questions & Last words

Don’t miss this opportunity to learn from one of the top voices in the positioning space.

Where to find April:

- Website: https://aprildunford.com

- Twitter: (https://twitter.com/aprildunford

- LinkedIn: https://www.linkedin.com/in/aprildunford/

- Substack : https://aprildunford.substack.com/

Check her Obviously Awesome here - https://www.aprildunford.com/obviously-awesome)

Subscribe for more cool content and check the rest of the links below

- Linkedin: https://www.linkedin.com/company/thegrowthsyndicate/

- Website: https://www.thegrowthsyndicate.com/

The biggest shift in startups is happening right now.Some founders are seizing the opportunity—others are missing it entirely.Will you ride the wave or risk being left behind?In the latest episode of Grow with the Flow, Georgi Furnadzhiev sits down with Kyle Poyar, an Operating Partner and author of the game-changing Growth Unhinged.Over the years, Kyle has helped dozens of leading SaaS companies scale and succeed. Along the way, he’s uncovered insights that go beyond fleeting trends—shaping what’s now known as the emerging startup playbook.Within this episode, we also covered various topics including:✅ How Kyle built and scaled Growth Unhinged✅ A practical breakdown of Clay’s GTM strategy✅ The Truth about Freemium vs. Free Trials✅ Patterns of the most successful founders…and so much more.

As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.

If you enjoyed this episode, please subscribe, like, share, and rate wherever you listen — it really helps us grow and get found!

Stay tuned for more!

Useful links👇

Subscribe to Kyle's #1 newsletter on PLG, Growth Unhinged -https://www.growthunhinged.com/

Check Kyle on LinkedIn - https://www.linkedin.com/in/kyle-poyar/

If you are a booming startup looking for capital check Kyle's website - https://tremontvp.com/

Follow The Growth Syndicate on LinkedIn https://www.linkedin.com/company/thegrowthsyndicate

Check our website if you need help with building your growth engine https://www.thegrowthsyndicate.com/

Subscribe to our Substack for even more content https://thegrowthsyndicate.substack.com/

Highlights:

0:00 – Intro1:13 – Kyle’s background as an Operating Partner in VC2:43 – What do the best startup founders have in common?4:54 – The emerging tech playbook: what’s changing and why it matters7:54 – A deep dive into Clay’s GTM strategy10:00 – The future of AI and its impact on startups12:32 – Freemium vs. Free Trials vs. Reverse Trials: what really works?16:33 – Must-haves for your free pricing tier19:23 – How Kyle scaled Growth Unhinged22:19 – Why generalists will be critical in 202523:29 – A controversial opinion worth considering24:33 – Kyle’s favorite non-traditional growth tactic26:23 – Final advice for founders

#growth #plg #startups #saas