Grow with Evergreen | Paid Media and Marketing Podcast (The Evergreen Agency)
Explorez tous les épisodes de Grow with Evergreen | Paid Media and Marketing Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 13 Nov 2024 | Can This £1m Gardening Business REALLY Double Next Year? | 00:57:37 | |
Join us as we sit down with the owner of a £1m gardening business who shares their plans to double their success in the next year. Learn their strategies and secrets to growing a thriving gardening business! Antony's journey from traditional garden center roots to digital innovation shows how creative thinking can transform a horticultural business. Starting with a simple idea to make gardening more accessible, Garden on a Roll now generates around £200K in peak months. Core Business Model:
The company's approach to marketing combines grassroots efforts with digital strategies. Anthony's hands-on style has created numerous opportunities through community engagement and strategic partnerships. Creative Marketing Initiatives:
The housing developer initiative particularly showcases the business's potential for growth. By enhancing show home curb appeal, they're creating immediate visual impact while building long-term customer relationships. Current marketing investment sits at £80K annually. This covers Google Ads, garden shows, and social media content creation. However, there's significant room for optimisation in their digital approach. Digital Marketing Opportunities:
Growth Strategy Focus Areas: Geographic expansion is a key priority, starting with Ireland. The new housing sector presents significant opportunities, particularly with the rise in UK housing developments Education remains central to their marketing strategy. By helping customers understand gardening basics, they're building trust and encouraging repeat purchases. The business stands at a crucial point in its evolution. Balancing personal touch with digital scale will be key to future success. Moving Forward: They need to maintain their authentic, educational approach while leveraging digital tools for growth. This means:
Expanding educational content *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands. Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 19 Mar 2025 | £4k/Month Company is Just Starting with Marketing | 00:56:46 | |
This insightful conversation with Great House Farm Stores, a small scented candle business founded by sisters Rona and Abby, reveals the common challenges many small business owners face when transitioning from startup to sustainable operation. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 02 Apr 2025 | £1.5m Wildflower Seed Business Wants More Retail Customers | 00:57:21 | |
In this fascinating conversation, we chat with Ana, co-founder of Seedball, a wildflower seed business with a powerful environmental mission. Starting from scientific roots and a passion for conservation, Anna and her co-founder Emily have built a £1.5 million turnover business while staying true to their vision of helping save bee populations. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 02 Oct 2024 | Indoor Houseplant Business Has a Store But NO Online Presence | 01:04:02 | |
Aaron talked to Kate the owner of Fern and Ivy, an amazing houseplant store in the Cotswolds with barely any online presence! Here's some of the key advice given to Kate to increase her online space and how she could be doing digital marketing: Focus on driving foot traffic to the physical store: - Use localised paid social media advertising (Meta/Facebook/Instagram) - Target a 5-mile radius around the store - Start with a budget of £20-30 per day - Use Advantage Plus campaigns for both prospecting and retargeting Create and promote events: - Host open days, workshops, or special promotions - Use these events as reasons to advertise and drive foot traffic Improve email marketing: - Collect email addresses from store visitors (e.g., through competitions) - Increase email frequency to 1-2 times per month - Promote workshops and new products through email Leverage existing customer data: - Upload email lists to Meta for retargeting - Analyse customer purchase frequency and work on increasing repeat purchases Optimise online presence: - Improve product titles and descriptions in Google Shopping feed - Use Google Search Console data to understand how people find the website - Consider adding Google Ads in 6 months after establishing Meta ads Focus on increasing lifetime value: - Create initiatives to encourage repeat purchases - Track and aim to increase the percentage of customers who buy more than once Analyse and use data: - Track store performance over time to measure the impact of marketing efforts - Use competitor ads for inspiration on ad creative Prioritise and execute: - Create a 12-month plan with clear priorities - Break it down into 3-month actionable goals - Focus on no more than three priorities at a time The overall advice was to start actively marketing the business, particularly focusing on driving local awareness and foot traffic to the physical store, while also laying the groundwork for future online growth. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 11 Sep 2024 | £500k Red Light Therapy Company is Struggling To Grow | 00:51:57 | |
Unlocking Red Light Therapy's Potential: A Business Journey Today on the podcast, we're exploring a business focused on red light therapy. If you're not familiar with it, don't worry—we'll break it all down, including the marketing challenges this business faces in a now crowded market. The Business Landscape: From Blue to Red Ocean A few years ago, this business thrived in a "blue ocean"—a market with little competition. Now, the market is crowded, bringing new challenges that they’ve come to us to solve. What is Red Light Therapy? We spoke with Brian, the business owner, to learn about red light therapy—a treatment using specific wavelengths of red and infrared light to stimulate energy production in cells, offering benefits like pain relief and improved skin health. Brian's company sells devices for at-home use, which was a big advantage when he started in 2017. However, competition has since intensified. The Marketing Challenges Despite early success, increased competition has led to market share loss. Key issues include:
Knowing Your Numbers Brian aims to grow his business from £500,000 to £1 million within a year, but achieving this requires a clear plan and understanding of the numbers. This includes:
Content and Education: Key to Selling High-Ticket Items For a relatively new product like red light therapy, education is crucial. Brian needs to build trust and authority by educating potential customers on its benefits, rather than relying solely on direct sales. By focusing on business fundamentals and a scientific approach to marketing, Brian can reclaim lost market share and continue to grow. Here's to his journey—may it shine as brightly as the red light his products emit! *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #attribution #paidmedia #creative | |||
| 08 Jan 2025 | Helping a Startup Furniture Brand To Get to 10 Sales a Month | 00:54:27 | |
In today's digital marketplace, artisanal furniture makers face unique challenges in standing out. Mass-market retailers dominate search results and paid advertising, making it difficult for small craftsmen to gain visibility. However, these challenges also present opportunities for authentic storytelling and personal connection. Core business challenge:
The biggest marketing opportunity lies not in the product alone, but in telling the maker's story. Handcrafted furniture businesses need to showcase their craftsmanship, process, and personality. Digital marketing strategy considerations For small artisanal brands, traditional digital advertising often proves inefficient and expensive. The cost per click for furniture-related terms can be prohibitively high, making it difficult to achieve positive ROI. Instead, a more nuanced approach is needed: Retargeting over cold acquisition:
Content strategy:
Website optimisation: The website should reflect this personal approach:
Leveraging social media: Social platforms offer perfect venues for showcasing craftsmanship:
Building trust through transparency In the bespoke furniture market, trust is everything. Customers are making significant investments and need to feel confident in their choice:
The power of personal brand Rather than competing purely on product specifications, successful artisanal brands win by selling their unique story and craftsmanship. Every piece has a journey - from workshop to dining room - and that journey needs to be central to the marketing narrative. SEO strategy SEO for artisanal brands should focus on the human element:
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| 16 Oct 2024 | £600k Furniture Brand is Struggling Post-Covid and Needs Help | 00:58:41 | |
Aaron sat down for our first in-person pod with Amy from Field and Hawken, an online retailer of home and garden furniture. Her business was booming in the pandemic but now needs serious marketing help! Business overview - Field and Hawken sells sustainable home and garden furniture, focusing on teak and indoor/outdoor living products. - The business started in 2010, primarily on Amazon, before launching their own website in 2013. - Current annual revenue is around £600,000, down from over £1 million during the pandemic peak. Marketing challenges and solutions Over-reliance on Google Ads - 60-70% of their website sales come from Google Ads, with a total ad spend of around £70,000 per year. - They should be focusing on fewer, more targeted campaigns instead of spreading budget across 12-15 campaigns. - Prioritise best-selling products and categories (e.g., sun lounger cushions). - Implement feed-only Performance Max campaigns for shopping-focused results. - Regularly analyse product performance to optimise campaigns. Underutilising customer data. - Limited use of existing customer data for retention and remarketing. - Increase email marketing frequency to at least twice monthly. - Upload customer lists to Google and Meta for retargeting campaigns. - Implement an Advantage Plus campaign on Meta to leverage customer data. - Focus on data capture and retention strategies to maximise the value of existing customers. Balancing multiple responsibilities. - Managing marketing in-house while running the business leads to time constraints and suboptimal campaign management. - Consider outsourcing or hiring specialised help for digital marketing. - Prioritise tasks based on potential impact and ROI. - Continuously educate yourself on platform changes and best practices. Key takeaways To optimise your ecommerce business, start by focusing on your core products and simplifying your campaign structure. Identify your best-selling items and allocate more of your ad budget to these categories, while reducing the number of campaigns you're running to allow for better algorithm learning. By implementing these strategies, ecommerce businesses like Field and Hawken can optimise their marketing efforts, reduce reliance on a single channel, and build a more sustainable growth model. Remember, the key to success is continuous learning, testing, and adaptation. As the digital landscape evolves, stay informed about platform changes and be willing to adjust your strategies accordingly. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 20 Nov 2024 | £5m Hot Tub Business has BIG Aspirations [Client] | 00:51:01 | |
Aqua Warehouse's evolution from traditional hot tub retailer to omnichannel success story is one of our favourites. With a £5 million turnover and the largest showroom in southern England, their growth offers valuable insights into high-ticket retail marketing. Business Overview:
The company's unique approach combines traditional showroom excellence with modern digital marketing, creating a comprehensive customer journey that spans both online and offline touchpoints. Marketing strategy:
Their showroom-first approach particularly showcases the business's understanding of customer behavior. By creating an immersive experience, they're enabling customers to make informed decisions about significant purchases. Digital marketing focus areas:
Growth strategy priorities: Brand awareness remains central to their expansion, particularly through personalised content featuring the owner. This approach builds trust and creates immediate rapport when customers visit the showroom. Marketing success indicators:
Moving forward: The business continues to innovate while maintaining their core values:
Their success highlights how luxury retailers can effectively combine traditional sales approaches with modern marketing techniques, creating a robust foundation for sustainable growth. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands. Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 04 Dec 2024 | Pet Brand Has Grown From £68k to £1.3m in 12 months | 01:15:04 | |
Baker and Bray's transformation from startup to seven-figure pet brand in 12 months is seriously impressive! But they still have some marketing challenges holding them back from even more growth Business overview:
Their commitment to sustainability without compromising quality has created a unique position in the market, challenging traditional pet product manufacturers. Growth strategy:
The business demonstrates how focused paid media can drive rapid growth, with carefully monitored cost per acquisition and conversion rates guiding optimization efforts. Marketing channels:
Their multi-channel approach combines digital advertising with traditional media, building brand credibility through professional endorsements and strategic partnerships. Customer journey:
Understanding their customer's research process has allowed them to develop targeted marketing strategies that address common questions and concerns. Future focus areas:
The brand's next phase of growth will focus on building sustainable marketing channels while maintaining their premium market position. This rapid growth story showcases how combining quality products, clear brand values, and strategic marketing can transform a startup into a seven-figure business within two years. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands. Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 18 Dec 2024 | £15m Fragrance Brand is Spending £3m on Meta & Only £70k on Google | 01:01:06 | |
A UK fragrance brand transformed from a modest market stall to a £15m powerhouse in just a few years. Their journey showcases remarkable success but there are still so many significant missed opportunities in digital marketing! Business Overview:
Their marketing strategy revolves heavily around Meta advertising, with an annual spend of £3m. This investment drives significant new customer acquisition, maintaining a healthy CPA of £11-12. However, their modest Google ads spend of £70k annually represents a massive missed opportunity. Current Marketing Strategy:
Current Performance: The brand has found its sweet spot with Meta advertising at £5k daily spend. Higher investment attempts led to diminishing returns – when pushing to £20k daily, their CPA doubled. Email marketing stands as their strongest channel, with 350,000 subscribers generating 75% of total revenue. Critical Challenges:
Moving Forward: The brand stands ready for next-level growth. Success demands action. Channels need diversifying. Tracking must improve. Strategy requires balance. Key actions will drive success:
The path forward requires careful balance. Their operational excellence needs to be matched with marketing expansion. Analytics enhancement through proper GA4 implementation would provide crucial insights into customer journeys. Meanwhile, their organic search potential sits waiting to be unleashed. The brand stands at a pivotal point. Success demands diversification. Every channel presents an opportunity, but time and focus will determine which ones deliver the greatest returns. With the right strategy, this £15m brand could see significant growth in the coming years. | |||
| 05 Feb 2025 | £200k Teak Garden Furniture Brand Needs to Think BIGGER | 01:19:06 | |
A fascinating discussion with Rachel Henley, who runs Teak Unique, reveals valuable insights into scaling a niche garden furniture business. Since acquiring the business in 2016, Rachel and her cousin Victoria have maintained steady growth, even through challenging market conditions. Currently generating around £200,000 in turnover, this business presents significant growth potential, particularly with its focus on quality and craftsmanship. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 30 Oct 2024 | Cutting Costs to Grow £290k Window Cleaning Empire! | 01:05:03 | |
Window cleaning business aiming to grow from £300,000 to £500,000 in annual revenue. Here's how they plan to achieve this through optimised digital marketing from our advice! Business overview
Current marketing performance The business is currently spending around:
Key challenges identified
Strategic recommendations Scale Meta advertising
Optimise Google Ads presence
Improve creative strategy
Leverage lifetime value The business discovered their customer lifetime value makes higher acquisition costs viable:
Implement offline marketing
Key learnings for service businesses
Implementation timeline For immediate impact:
Conclusion The business owner's goal of reaching £500,000 annual revenue appears achievable through these optimisations, particularly by:
*** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 19 Jun 2024 | £500k Interiors Brand Struggling to Grow Online | 01:05:27 | |
Today our guest is Piers Dickinson. Piers runs a fantastic brand called Hyde & Hare. It's a Scandinavian-led interior brand focused on natural fibres.
They sell some beautiful products and have marketing challenges, specifically creative when thinking about and scaling pay media and all-important client attention.
It's going to be a great topic this one. We're going to have a lot of fun. Let's get into it.
***
The full Grow with Evergreen playlist:
👉 https://shorturl.at/X1WJ4
Check out our other series - T.E.A Talks:
👉 https://shorturl.at/oxIXm
And don't forget our Evergreen Uncut series:
👉 https://shorturl.at/f3CO6
***
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram: https://www.instagram.com/theevergreenagency/
✅ TikTok: https://www.tiktok.com/@theevergreenagency/
***
We are The Evergreen Agency. Since 2013, we've supported home, garden and lifestyle retail brands looking to grow online.
Our data-driven approach combines the power of paid search, paid social, creative services, and digital strategy. We don’t just manage ads, we orchestrate growth.
#home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative
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| 29 Jan 2025 | £500k Homemade Garden Furniture Business Has Lost it's Way | 01:15:16 | |
Furniture businesses often face a critical choice between specialisation and diversification. Timber Foundry's journey from startup to £500K revenue illustrates the challenges and opportunities of this decision. Current Business State: The company has grown organically through a mix of direct sales and commercial projects. Currently generating £500K in annual revenue, they've reached a pivotal point where strategic decisions about focus and scale become critical. Their revenue streams include: £550K annual revenue Multiple product lines across indoor/outdoor furniture 90% of direct-to-consumer sales from garden products Three distinct channels: B2B, Direct-to-Consumer, Commercial ProjectsThis diverse approach, while providing multiple revenue streams, has created significant marketing challenges. Key Marketing Challenges: The business faces several interconnected challenges that stem from trying to serve multiple markets simultaneously. Their marketing budget, already limited, gets stretched thin across different channels and audiences. Channel Focus: Recent data shows their challenge clearly Garden products dominate sales Indoor furniture underperforming Commercial projects require different marketing approach Limited marketing budget spread too thinThis spread of resources means none of their channels receive enough investment to reach their full potential. Digital Marketing Strategy: Their current digital approach lacks focus and optimisation: Performance Max campaigns need optimisation Not leveraging retargeting capabilities Missing product-specific campaigns Limited Meta advertising utilisationRecommended Strategy: To address these challenges, the business needs a more focused approach that builds on their strengths while strategically developing new opportunities. Product Focus: Building on their successful garden line makes sense: Double down on successful garden products Consider phasing out underperforming indoor lines Create product-specific campaigns for bestsellers Optimise product pages for commercial vs residentialThis focus allows for more efficient resource allocation and clearer marketing messages. Campaign Structure: A well-structured digital campaign strategy is essential: Implement feed-only Performance Max testing Set up dedicated brand campaigns Create targeted shopping campaigns Focus budget on proven product linesChannel Development: Long-term success requires building strong marketing infrastructure: Build email marketing program Implement retargeting across platforms Create specific commercial product listings Develop content strategy around expertiseMoving Forward: Success requires: Clear focus on core products Proper campaign structure Adequate budget allocation Strong audience targetingThe key learning: When growing a small business, focusing on your strengths often beats trying to be everything to everyone. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 04 Jun 2024 | £1.5m UK Gardening Business Wants to Expand Internationally | 00:53:22 | |
Today, our guest is Sean Lade. Sean runs a fantastic business specialising in water irrigation systems. Yes, that really is a thing! His business is doing amazingly well, but he does have some challenges. Specifically, those challenges are scaling his paid ads profitably. How many of you can relate to that? Also with this business, as you might well imagine, seasonality is a key concern, he's got some big competitors in this market. And the kicker with this one is that Sean is one of our clients. This is going to be a fantastic episode. Let's get into it. *** The Grow with Evergreen podcast is designed to help grow home, garden and lifestyle brands by providing practical insights into all things paid media, creative, and digital strategy. Aaron & Konrad will delve into your business, they’ll dissect what you’re doing, and help you to define a digital growth strategy that will grow your business online. Grow with Evergreen is produced by The Evergreen Agency - the UK's best small paid media & creative agency for home, garden & lifestyle brands *** The full Grow with Evergreen playlist: 👉 https://shorturl.at/X1WJ4 Check out our other series - T.E.A Talks: 👉 https://shorturl.at/oxIXm And don't forget our Evergreen Uncut series: 👉 https://shorturl.at/f3CO6 *** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** We are The Evergreen Agency. Since 2013, we've been supporting home, garden and lifestyle retail brands looking to grow online. Our data-driven approach combines the power of paid search, paid social, creative services, and digital strategy. We don’t just manage ads, we orchestrate growth. #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 19 Feb 2025 | Head of Marketing at £10m Bathroom Business Needs HELP | 01:24:26 | |
In an in-depth discussion with George from Cubicle Systems, we explore the strategic challenges and opportunities facing a £10M washroom supplier business targeting significant growth. The business recently acquired a domestic-focused subsidiary, adding complexity to their growth strategy. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 11 Jul 2024 | £125k/Month Handles & Knobs Company Has a Google Ads Problem | 01:06:11 | |
In this episode of the Grow with Evergreen podcast, we deep dive into Google Ads performance with Mark, the owner of The Handle Studio, a successful e-commerce business specialising in cabinet handles and knobs. The Handle Studio faces a challenge that is common for many online retailers, namely maximising their Google Ads performance and leveraging their paid and organic social media strategy to improve overall ROI and ROAS. Fortunately for Mark and other retailers in the same situation, we can recommend ways of making the most of their paid media activities. Reducing reliance on a single channel, creating valuable content, and leveraging social media for its retargeting abilities can lead to sustainable growth and improved ROI. By implementing our range of strategies e-commerce businesses can create a more balanced and effective digital marketing approach. If you are a Home and Garden brand struggling with any aspect of your paid media strategy, download our sector report, packed with trends, predictions and insights into how to make the most of paid search and paid social advertising in this sector. You can download it here: https://theevergreenagency.co.uk/report/ *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 26 Mar 2025 | How This £6M Coffee Brand Is Scaling WITHOUT Paid Ads! | 01:08:25 | |
This insightful conversation with Craig, co-founder of Bear, reveals how a passion for coffee grew into a thriving hospitality business with 8 locations, 130 employees, and £6 million in annual revenue. The discussion highlights key marketing opportunities for scaling a regional coffee brand. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 07 Aug 2024 | The Love-Child Brand Of The Made in Chelsea Cast Needs a Digital Strategy | 00:59:38 | |
In this episode of the Grow With Evergreen podcast, we had the pleasure of speaking with Kate, the head of digital strategy and marketing at Bellr, a specialist house plant brand. Bellr, formed four years ago by cast members of Made in Chelsea, is facing some common e-commerce challenges as they look to scale their brand. This was an opportunity to look at the data and tech that is informing the business decisions and specifically around cookies and attribution. Accurate attribution is a very hot topic. For any ecommerce brand, being able to map and track all of your data and being able to identify the single source of truth, i.e. what's accurate. Every e-commerce brand should be able to confidently report where are sales coming from, what platforms and what channels are actually working- and that needs accurate attribution. Watch the full episode for more details. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #attribution #paidmedia #creative | |||
| 27 Nov 2024 | £1m Windows & Doors Company has Never Spent £1 on Ads | 01:01:29 | |
Choice Windows has grown to £1 million in turnover purely through recommendations and word-of-mouth. Here's how they can take their business to the next level with strategic marketing. Current business overview:
Key business challenges:
Recommended marketing strategy: Digital marketing foundation:
Traditional marketing tactics:
Website optimisation tips:
Business development recommendations:
Marketing budget guideline:
The key for choice windows is combining targeted digital marketing with traditional methods while building a structure that allows the owner to focus on growth rather than operations. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 04 Sep 2024 | £800k Bespoke Kitchen Company Needs To Think Bigger | 00:55:44 | |
Scaling a bespoke kitchen business: A strategic marketing Approach In today’s episode of the "Grow with Evergreen" podcast, we’re diving into a fascinating conversation with Brandon, the owner of a bespoke kitchen-making business based in Essex. Brandon's business, known for its high-quality, custom-made kitchens, is doing well with an annual turnover of about £800,000. Brandon’s business has primarily grown through referrals, partnerships with architects, builders, and interior designers, and a small percentage of direct clients from their website and social media. However, with the economic downturn affecting his partners, Brandon has seen a corresponding dip in his incoming projects. He’s ambitious and sees potential to significantly grow his business, but he’s unsure how to attract more direct clients. To scale the business effectively, Brandon needs to shift from a reliance on referrals to a more proactive marketing strategy. Here’s a breakdown of the strategic approach discussed on the podcast:
The key takeaway for Brandon is that scaling his business isn’t just about getting more leads—it’s about getting the right leads and converting them into high-value customers. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #attribution #paidmedia #creative | |||
| 14 Aug 2024 | £15m Building Materials Company is Doing All The Right Things | 01:02:01 | |
In this episode of the Grow With Evergreen podcast, we met John-Paul, the founder of Build4Less, an online building materials company. With a turnover of £15 million and over 90,000 products on their website, Build4Less has become a significant player in the UK's ecommerce construction industry. However, like many businesses in the building sector, in the current economic climate they're facing challenges in maintaining growth. Here are some of the key insights from our conversation. Build4inLess operates four distinct brands: 1. Insulation4less (insulation-focused) This diversified approach has allowed them to capture different segments of the construction market, from DIY enthusiasts to professional builders. The current economic landscape presents several challenges for ecommerce businesses: - Increasing cost per acquisition Despite these challenges, Build4Less has maintained a strong position in the market. John Paul attributes this to their focus on sustainable growth and a diversified marketing strategy. Build4Less employs a multi-faceted marketing approach: 1. Google Ads (90% of ad spend): A mix of Performance Max, standard shopping, and search campaigns. John-Paul emphasised the importance of maintaining a healthy Return on Ad Spend (ROAS) across all campaigns. They aim for a ROAS of around 15, which is impressive in the current competitive landscape. 1. Diversify your marketing channels: Don't rely too heavily on a single channel. Build for Less balances paid ads, email marketing, and organic search. 2. Focus on sustainable growth: Avoid the temptation to grow at any cost. Ensure your campaigns are profitable and don't compromise on ROAS for the sake of market share. 3. Adapt to platform changes: Stay informed about changes in advertising platforms. For example, Build4Less has successfully transitioned to Performance Max campaigns while still maintaining some standard shopping campaigns. 4. Play the long game: In a competitive market, some new entrants may use unsustainable practices to gain market share. Focus on your business's health and wait out the competition. 5. Continuously Optimise: Regularly review and adjust your campaigns to maintain performance as market conditions change. 6. Consider omnichannel retargeting: While Build4Less currently focuses on Google Ads, there may be untapped potential in platforms like Facebook and Instagram for retargeting and brand awareness. Despite the current economic challenges, Build4Less aims to grow its turnover to £20 million by the end of next year. This ambitious goal is backed by their proven strategy of sustainable growth, diversified marketing, and a focus on profitability. For other ecommerce businesses facing similar challenges, the Build for Less story offers valuable lessons in resilience, adaptability, and strategic growth. By focusing on a balanced marketing approach and maintaining strong ROAS, it's possible to thrive even in a highly competitive and uncertain market. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #attribution #paidmedia #creative | |||
| 06 Nov 2024 | £2m Garden Design Company Needs Fresh Ideas | 00:53:38 | |
Sometimes the biggest opportunities aren't in finding new customers, but in better engaging with those already interested in your business. This became crystal clear in our recent conversation with Sheena from Oxford Garden Design The numbers tell an impressive story:
Yet despite these impressive figures, our discussion revealed significant untapped potential for growth. Current marketing snapshot Here's the fascinating part: 78% of their leads come through organic search. They're spending just £600 monthly on Google Ads, generating 15% of leads, with the remaining 7% trickling in through various channels. This immediately raises an interesting question: What happens to all the potential customers who show interest but aren't ready to commit? The hidden goldmine The business gets 2,700 monthly website visitors. Only 2-3% convert to inquiries. That's a lot of potential customers slipping through the cracks. Think about it: When someone's considering a £26,000 garden transformation, they're unlikely to make an immediate decision. They might browse, dream, plan... and then disappear. Three game-changing opportunities 1. Email marketing revolution Currently, their newsletter signup is tucked at bottom of their website, attracting just 5-6 new subscribers monthly. It's like having a beautiful garden hidden behind a tall fence. Quick wins:
2. Smart retargeting They're currently doing zero retargeting. None. It's like inviting someone to view your garden, then never following up when they express interest. What could they do instead?
3. Visual platform expansion For a business built on visual transformation, there's massive untapped potential in visual platforms: Pinterest: Perfect for inspiration and planning boards Instagram: Ideal for showcasing transformations YouTube: Excellent for sharing project journeys Making it happen The key is not to overhaul everything at once. Start with the basics: First 30 days:
Then build from there. Each small improvement compounds over time. The bigger picture This isn't just about one garden design business. It's a wake-up call for any service business with:
Real talk Your existing website visitors are gold. They've already shown interest in what you do. Don't let them slip away because you haven't built a system to stay in touch. For this garden design business, the opportunity isn't just in finding new customers - it's in nurturing the ones already raising their hands. Next steps If you're running a similar business, start by asking:
*** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||
| 15 Jan 2025 | Interior Design Company Needs to Think Bigger | 01:08:32 | |
From word of mouth to digital growth, Alice from Crittall Interiors could achieve her business goals with some bigger goals! Starting and growing an interior design business presents unique challenges. Here's how to take your business from word-of-mouth referrals to a structured marketing approach. Current situation:
Website optimisation priorities: The first step is making simple but crucial website improvements:
Building your network: Key potential referral partners include:
Keep in touch through:
Digital marketing strategy: Start small and focused:
Content creation ideas:
The key is making everything personal and authentic. Show the craftsmanship, creativity, and care that goes into each project. Remember: Don't try to do everything at once. Pick one or two initiatives, do them well, then build from there. Success in interior design marketing comes from showcasing your unique style and approach while staying consistently visible to your target market *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 12 Jun 2024 | £15m Garden Centre Group is Sitting on a Gold Mine! | 00:59:09 | |
Today our guest is Hannah Powell. Hannah is the communications and HR director at Perrywood Garden Centers down in Essex. It's a fantastic business by all accounts, but she does have challenges, marketing challenges that we're going to get into on today's episodes. Crucially, she wants to know how she can drive that footfall into those garden centres all year round. She also wants to discuss how she can measure and track the ROI on the pavement and the marketing spend. There's a lot to get into. You're going to have a lot of fun on this episode. Let's get into it! *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 18 Sep 2024 | £60k/Month Steak Stones Business is Struggling With Google Ads | 01:01:39 | |
For ecommerce businesses looking to scale, finding the right balance between organic search visibility and paid advertising is crucial. This episode explores key strategies discussed in a recent podcast featuring an ecommerce brand selling hot stone cooking products. Before diving into specific tactics, it's essential to understand your digital marketing backbone:
Analysing these components helps you understand your reliance on each channel and identify areas for improvement. If you're struggling to scale your paid advertising efforts, consider these strategies:
To reduce reliance on paid advertising and improve organic visibility:
While scaling, aim for a balanced approach:
By implementing these strategies and continually analysing your digital marketing backbone, you can create a more sustainable and scalable ecommerce business. Remember, the goal is not just to drive traffic, but to provide value to your potential customers at every stage of their journey. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 24 Jul 2024 | £750k British Sofa Brand is Worried About Consumer Confidence | 01:10:55 | |
In this episode of the Grow With Evergreen podcast we meet Nick, founder of the British Design Shop, a manufacturer of premium, British made furniture. Nick is facing some challenges in the marketplace and we were only too happy to listen and provide some digital marketing solutions. We cover a lot of ground in this episode including; ✅Brand building ✅How to create an omnichannel approach ✅Maximising their approach to paid media advertising ✅Focus on customer retention ✅Understanding marketing metrics ✅The importance of diversifying marketing channels ✅How to make data-driven decisions *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #attribution #paidmedia #creative | |||
| 16 Apr 2025 | £90k/Month Hot Tub Brand is Booming But Wants More | 01:01:02 | |
In this enlightening conversation with Carla, co-owner of Hot Tubs Oxford, we explore how a strategic digital marketing approach helped transform her business after the post-pandemic slump that affected many home and garden retailers. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 31 Jul 2024 | Luxury Jewellery Box Brand Cannot Get Paid Ads to Work | 00:59:01 | |
Turning a side hustle into a thriving business is a dream for many entrepreneurs, but it is hard work. On this episode of the Grow With Evergreen podcast we met Sarah, the founder of Wintour, a luxury travel jewellery box company. Sarah recently transitioned from running her business as a side hustle to pursuing it full-time and now wants to grow it as an e-commerce business. But, like many first-time entrepreneurs, Sarah was struggling to see a great return on her marketing activities. Fortunately, we were able to offer some actionable strategic advice. Some of the key areas for improvement, included: 1. Website Optimisation 2. Using Google Search Console 3. Meta (Facebook & Instagram) Advertising 4. Google Advertising By implementing these strategies and focusing on steady growth, Sarah and other e-commerce entrepreneurs like her can build a strong foundation for long-term success in their businesses. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #attribution #paidmedia #creative | |||
| 03 Jul 2024 | £40k/Month Start-Up Home Interiors Brand Needs a Digital Strategy | 00:54:07 | |
Today, we have an exciting episode featuring Ashley from Aura Surfaces. Ashley runs a new business that sells high-end surface coverings. Curious about what those are? I was too! Stick around and you’ll find out. Meet Ashley and Aura Surfaces: • New Business: Specialises in high-end surface coverings. • Customers: High-end homeowners, architects, and house builders. • Goal: To grow and hit that first million in the next 18 months. Ashley faces some key marketing challenges, and we’re here to help. Can we assist them in reaching their ambitious goal? We’re certainly going to try! What to Expect: • Insights into Aura Surfaces and their unique products. • Discussion on their current marketing strategies. • Exploration of their challenges and potential solutions. 📈 Welcome to Grow With Evergreen, the podcast designed to help you grow your business by providing practical insights into paid media, creative, and digital strategy. Each episode, we delve into a business, dissect what they’re doing, and define a digital growth strategy they can deploy. Let’s get into it! #DigitalMarketing #EvergreenAgency #HomeAndGarden #Ecommerce #DigitalGrowth #Podcast #AuraSurfaces *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 28 Aug 2024 | £30k/Month Carpentry Business Is Approaching Google Ads All Wrong | 00:56:42 | |
As a small ecommerce business owner, getting the most out of your limited marketing budget is crucial. In a recent episode of the Grow with Evergreen podcast, our MD, Aaron, spoke with Stuart, owner of a handmade furniture company, about optimising Google Ads campaigns on a tight budget. Here are 5 key takeaways: Use Google Ads conversion tracking, not Google Analytics Many businesses import conversion data from Google Analytics into Google Ads. However, this can lead to inflated and inaccurate conversion reporting. Instead, conversion tracking should be set up directly in Google Ads for more precise data on which ads and keywords are driving sales. Only assign conversion value to actual purchases Avoid assigning monetary values to micro-conversions like add-to-carts or initiating checkout. This artificially inflates your campaign's perceived performance. Only attribute value to completed purchases. Move away from "Maximise Clicks" bidding The "Maximise Clicks" bidding strategy focuses on volume over quality. For most ecommerce businesses, it's better to use manual bidding or "Target Impression Share" to have more control over ad spend and reach your ideal customers. Leverage audience targeting Take advantage of Google's in-market and affinity audiences to show your ads to people actively shopping for or interested in your products. Start with observation-only targeting to gather data before adjusting bids. Refine location targeting settings Under location options, choose "Presence: People in or regularly in your targeted locations" rather than the default setting that includes people merely interested in those locations. This ensures your budget is spent reaching people who can actually purchase from you. Implementing these optimizations can help stretch a limited ad budget further and drive more qualified traffic to your ecommerce site. Even small improvements in efficiency can make a big difference for growing businesses. For more Google Ads tips and digital marketing advice for home, garden and lifestyle brands, check out the full Grow with Evergreen podcast episode. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #attribution #paidmedia #creative | |||
| 26 Feb 2025 | How This Baby Brand Scaled to £1M (Growth Breakdown!) | 00:53:21 | |
A fascinating conversation with Connor Jafari reveals how Cozy Crew Club scaled from startup to £1M in revenue. What started as a Covid side hustle has transformed into a thriving baby lifestyle brand, but their digital marketing strategy needed some serious adjustments. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 17 Jul 2024 | Startup Candle Company is Overwhelmed and Confused | 01:07:40 | |
Starting and growing a small business can be challenging, especially when you're juggling product creation, marketing, and everything in between. In this episode of the Grow with Evergreen podcast, we spoke with Jo, the founder of Ralph's Orchard - an eco-friendly, vegan candle company. Jo shares her experiences as a startup as we discussed a digital marketing strategy to take her business to the next level. Here are some of the key topics we discuss on this episode: 1. Focus Your Brand Positioning 2. Optimise Your Website for SEO 3. Refine Your Google Ads Strategy 4. Don't Neglect Retargeting 5. Focus on Adding Value, Not Just Selling Perhaps the most important piece of advice for start up brands is to shift focus from trying to optimise for Google to genuinely providing value for customers. If you are a Home and Garden brand struggling with any aspect of your paid media strategy, download our sector report, packed with trends, predictions and insights into how to make the most of paid search and paid social advertising in this sector. 👇 https://theevergreenagency.co.uk/report/ *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 12 Mar 2025 | Can We Help This Small Business Double Its Revenue? Live Strategy Breakdown! | 01:12:05 | |
This inspiring conversation with Kate, co-founder of She Grows Veg, reveals how a passion project on Instagram transformed into a thriving e-commerce business selling heritage vegetable seeds. In just 15 months, this startup has disrupted the traditional seed industry with innovative digital marketing. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 21 Aug 2024 | £7.5m Country Clothing Brand Wants To Dominate Their Sector | 01:04:22 | |
In this episode of Grow with Evergreen, we dive into an inspiring conversation with Matthew, the Managing Director of Holland’s Country Clothing, an online country clothing store that has achieved an impressive £7.5 million in turnover. Matthew shares his journey, the challenges faced, and his ambitious goals to dominate the entire sector. A Family Business with Big AmbitionsMatthew’s story begins with the roots of Holland’s Country Clothing, a family-run business established in 1978. Originally starting as market traders, the business made a significant shift online in 2008. Today, they’re generating substantial revenue and investing heavily in Google Ads, spending £450,000 a year on this channel alone. With a strong online presence and a well-established brand, Matthew isn’t just looking to grow—he’s aiming to monopolise the country clothing space entirely. Despite their success, Matthew faces some significant marketing challenges, particularly around increasing spending while maintaining a profitable return on ad spend (ROAS). Matthew’s journey with Holland’s Country Clothing is a testament to the power of combining traditional business values with modern digital marketing strategies. As he continues to refine and expand his approach, there are clear opportunities for further growth—especially in areas like paid social and post-click optimisation. This episode serves as a valuable case study for any business owner looking to scale their ecommerce operations effectively. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 09 Apr 2025 | Landscaping Business Grown From Zero to £230K With NO Team | 01:02:59 | |
In this week's podcast we're joined by Harry Rickard of Rickard Landscapes, we explore the challenges faced by a successful startup looking to scale beyond word-of-mouth referrals. Having grown his landscaping business to £230,000 in just his first year, Harry is now navigating the critical transition from subcontractors to employees while seeking reliable lead-generation strategies. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 25 Sep 2024 | £400k Coffee Brand in Need Of an Ecommerce Strategy | 00:57:17 | |
For an ecommerce business like this understanding which products to give the spotlight and refining your Google Ads is key. Here’s a brief overview of what we got into with Copper Coffee Roasters! Understanding the business
Marketing strategy advice
Google Ads Optimisation
Website optimisation
Subscription model
Social media and retargeting
General advice
The overall recommendation was to be more strategic with ad spend, focus on higher-value products initially, and build a strong foundation for growth through subscriptions and customer retention. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 12 Feb 2025 | £500k Home Improvement Business Wants to Double in 12 Months | 01:02:16 | |
A fascinating discussion with Ratesh from Made to Measure reveals the precise calculations needed to scale a home improvement and fitted furniture business. Through detailed analysis, we uncover the exact numbers needed to achieve ambitious growth targets. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 09 Oct 2024 | £250k/Month Luxury Table Brand Has HUGE Aspirations | 01:12:57 | |
Aaron talked to Rick, the Director of sales and marketing for Abacus Tables, an incredible bespoke table company with big goals and marketing challenges! The Abacus Tables business model -The company currently generates £200,000-£250,000 in monthly revenue. - Their goal is to quadruple revenue to £1 million per month within the next 18 months. Attracting the right traffic - The company relies heavily on Google Ads (40% of sales) and organic search (25% of sales). - They're experimenting with Meta ads and seeing promising results. - Key challenge: Identifying and targeting affluent customers who are renovating or seeking statement pieces. - Focus on quality over quantity, In the luxury space, it's crucial to attract the right audience rather than just increasing traffic. Lead generation and conversion - Current funnel: 15,000 monthly visitors → 1,000 leads → 120 inquiries → 20 sales - Lead magnet: Offering a price list in exchange for email addresses - Using email marketing to nurture leads over time Building a referral network - Targeting interior designers and architects as key partners - Direct outreach (phone calls, emails) - Targeted social media advertising - Creating valuable content to establish authority - Hosting events to build relationships Balancing growth with operations - Challenge: Finding time to work "on" the business vs. "in" the business - Recommendation: Clearly define roles between co-founders - Consider hiring help for specific tasks to free up time for strategic growth initiatives Key takeaways - Leverage multiple marketing channels: While paid ads are important, don't neglect organic search, email marketing, and relationship-building efforts. - Build authority in your niche: Create content and experiences that showcase your expertise and build trust with potential customers and partners. - Invest in relationships: For high-ticket items, personal connections with customers and industry partners can be a significant driver of sales. - Use data to drive decisions: Implement proper tracking and analytics to understand which marketing efforts are truly driving results. By applying these lessons and continuously refining their approach, Abacus Tables and other bespoke brands can position themselves for significant growth in a competitive market. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 26 Jun 2024 | £6m Premium Bedroom Retailer is Over-Reliant on Paid Media | 01:07:11 | |
Today, my guest is French Bedroom. They are a female-founded premium online bedroom retailer. I'm joined by not one, but two guests today. I've got Holly joining me and Moise. Holly's the MD. Moise is the head of e-commerce. They're a really good business. They're doing some amazing things. If you haven't checked them out, go and have a look at their website. It's FrenchBedroom.co.uk. Great brand, doing over six million pounds turnover, but they do have some marketing challenges, and we're gonna get into them today. This is sure to be a fantastic conversation. Let's get into it. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 11 Dec 2024 | £30k/Month Eco-Friendly Fashion Brand Needs Help | 01:01:16 | |
Neem London, a climate-conscious menswear brand approaching £500K in annual revenue Founded by Nick Reed, offers valuable lessons in building a sustainable fashion business. An industry veteran with over 20 years of experience, the brand demonstrates how to balance eco-conscious values with commercial success. Core business model:
Current marketing initiatives:
Digital marketing opportunities: The brand faces several key challenges in scaling their digital presence. Key recommendations include:
Growth strategy focus areas: To scale the business effectively, key priorities should include:
Moving forward: The brand stands at a crucial growth point with clear opportunities to scale. With current website traffic of around 25,000 sessions per month and a growing customer base, there's significant potential for expansion. Key success factors will be:
*** | |||
| 05 Mar 2025 | £4m+ Selling Castle Stays and Not £1 Spent on Ads | 00:56:51 | |
Roger Masterson's journey from frustrated traveler to "The Castleman" shows how focusing on customer needs can build a thriving business. Starting in the late '90s with just four Scottish castles, Celtic Castles now generates £4M connecting luxury travelers with over 300 castles worldwide. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce | |||
| 22 Jan 2025 | £3m Viral Football Brand Dominates Market But Wants More! | 01:10:09 | |
Creating a new product category isn't easy, but Glove Glue shows how focusing on a specific niche can lead to global success. Here's how they built a £3m business selling grip spray for goalkeeper gloves. Business overview: Created a new product category in goalkeeper glove care Currently selling in 55 countries globally Revenue approaching £3m annually Product sold every 150 seconds worldwide 30% domestic (UK) market, strong presence in US, Japan, Korea, Scandinavia Distribution strategy: The business operates through three main channels: Marketplace (primarily Amazon) B2B (direct retail and distributors) Direct-to-consumer (D2C) website Key success factors: Category creation: Identified clear customer need Built awareness through education Established market leadership Created complementary product lines Channel strategy: Multi-channel approach Strong marketplace presence Strategic B2B partnerships Growing D2C focus Geographic expansion: Localised approach to key markets Partnership with Global-e for international sales Strategic retail partnerships Market-specific product offerings Marketing strategy evolution: The brand focuses heavily on: Social media presence (875K Instagram, 870K Tiktok and 200K YouTube subscribers) Educational content Peak season optimisation (40% of revenue in Q4) Strategic retail partnerships Future growth areas: D2C development: Subscription model potential Web-exclusive products Enhanced customer experience Loyalty program development Market expansion: Localised Shopify stores 3PL partnerships Market-specific marketing Regional inventory management Brand protection: Maintaining category leadership Product innovation Strategic pricing Channel management The key learning from Glove Glue's success is that dominating a niche can be more valuable than competing in broader markets. By focusing on solving a specific problem and educating their market, they've built a sustainable global business. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/ *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative | |||
| 23 Oct 2024 | £250k Pottery Brand Needs REAL Ad Help! | 00:59:28 | |
We help a pottery brand with no ads! where should they start? Aaron spoke with Charlotte Manser, founder of Charlotte Manser Ceramics, about growing her pottery business. With current revenue around £250,000 annually, we dive into what she should be doing to take it to the next level! The business overview Charlotte has achieved impressive growth since launching in 2019: - Revenue approaching £250,000 annually - Team of four staff members - 3,000 sq ft studio space - Multiple revenue streams including retail, wholesale, and workshops - Sales across 20 different countries The business operates through multiple channels: - Etsy (approximately £100,000 annual revenue) - Wholesale (about £70,000-£80,000) - Own website (roughly £40,000-£50,000) - Direct sales from studio events - Current marketing gaps and opportunities Despite this success, several key marketing opportunities remain untapped: Email marketing The business has: - 2,300 existing customers - 500 email subscribers - No regular email marketing activity This represents a significant missed opportunity. Regular email communication could help: - Fill workshop spaces more consistently - Keep the brand top of mind - Drive repeat purchases - Build stronger customer relationships - Paid advertising The business hasn't yet ventured into paid advertising. For their stage of growth, two specific approaches could be valuable: Localised Google Ads - Target within one hour radius of the studio - Focus on workshop and course-related searches - Start with small daily budgets (£10-15) - Include location extensions to highlight the physical studio Meta retargeting - Target existing customers and website visitors - Focus on upcoming workshops and courses - Keep budgets modest (approximately £300 monthly) - Use creative showcasing workshop experiences Implementation priorities For immediate growth, the following steps are recommended: - Launch email marketing - Set up MailChimp or similar platform - Create a branded newsletter (e.g., "The Potter's Post") - Develop welcome sequence for new subscribers - Schedule regular communications about workshops and products Optimise Google Business Profile - Ensure all business information is up to date - Encourage customer reviews - Add photos of workshops and products - Keep opening hours current Set up Google Search Console - Monitor search performance - Understand how customers find the business - Identify keyword opportunities - Track website visibility Implement data capture - Create in-store email signup process - Offer incentive for joining mailing list - Capture workshop attendee details - Build customer database systematically Common mindset blocks to overcome: - Fear of unsubscribes Remember: Not everyone needs to be your customer. - Focus on engaging those who want to hear from you rather than worrying about those who don't. - Analysis paralysis Start small but start somewhere. Perfect execution isn't necessary for initial implementation. - Budget concerns Begin with modest budgets and scale based on results. Looking ahead The business aims to grow to £300,000-£350,000 in the next year. This goal appears achievable through: - Increased workshop capacity - Better utilisation of existing customer data - Strategic use of paid advertising - Consistent email marketing - Improved local visibility *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/oxIXm ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/ ✅ YouTube: https://www.youtube.com/@theevergreenagency/ ✅ Instagram: https://www.instagram.com/theevergreenagency/ ✅ TikTok: https://www.tiktok.com/@theevergreenagency/ | |||