Grey Matters, with Steve Dotto (greymatters)
Explorez tous les épisodes de Grey Matters, with Steve Dotto
| Date | Titre | Durée | |
|---|---|---|---|
| 25 Feb 2021 | Never a Better Time to Start Podcasting - GM56 | 00:35:38 | |
What's on your to-do list for tomorrow? Prospecting calls, laundry, prep your newsletter, review your blog draft, and what else? Let's go ahead and add podcasting to your agenda! In this episode of Grey Matters, we get into the specifics of planning a podcast for your business. Since we're pretty much reading your mind, here's what we know going in about why you haven't yet gotten your own podcast off the ground:
These are all reasonable reservations to have, but that's why you really need to listen to this episode so we can dispel your fears and prove the point, purpose, and sheer power of podcasting for your business and brand. We talk shop about podcasts, too: formats, tech, tools, gear, and even goals. Once you're done, you'll get why there has really never been a better time to get started with your own podcast. Links from this Episode AnswerthePublic.com for finding topics people are interested in Riverside.fm for easy cloud recording Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 06 Apr 2020 | Staying Healthy in Mind and in Business - GM35 | 00:32:04 | |
Like you, I am having trouble seeing anything without the Coronavirus filter.
It is having an impact on every aspect of our lives and may well become the defining event of the first half of the century.
We need to gourd our own mental health before we can even start devising a strategy to protect our business.
Links form this episode:
https://www.verywellmind.com/stay-mentally-strong-during-coronavirus-4800190
Grey Matters is made possible through your generous support!
Please come a Patron of Grey Matters!
Join us in the Grey Zone on Facebook
All our other Links Worth Visiting!
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ We have Merch! https://teespring.com/stores/dotto-tech
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 06 May 2021 | Is Passive Income a Pipe Dream? - GM66 | 01:02:35 | |
If you're heard the term "passive income," you've probably also imagined yourself relaxing on a private beach while dollar signs float dreamlike above your head. It sounds amazing, but is passive income realistic? In this episode of the Grey Matters podcast, Steve Dotto challenges our perceptions of passive income, which may range all the way from thinking of it as a pipe dream or a promised land for our online business. Passive income has been on the same level as the Holy Grail or Aladdin's Lamp for years now. As entrepreneurs build our businesses, we repeatedly see assurances and promises online from soothsayers who guarantee they have the secret for how we can also achieve passive income. But it's important to define exactly what passive income is, and specifically what work must be done to try to succeed at. Because passive income isn't all there is for us. There are several ways and means to make money with your business, and if we focus on passive income we may count ourselves out of other, more reliable methods to earn money through what we know or do. By the end of this episode, you'll be able to define several ways you can earn income, and they aren't pipe dreams. With the right approach and effort, your income can get you a bit closer to that promised land of entrepreneurial success. Links from this Episode They Ask, You Answer by Marcus Sheridan Steve's Evernote content at DottoTech.com Steve's News Stories for the week: The deep fakes that keep Steve up at night Rachel's News Stories for the week: EU sues Apple for violating antitrust laws Tech helps seniors with medication and health Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 27 Apr 2020 | Thinking Inside the Box - GM38 | 00:23:38 | |
The economic impact of C-19 is hitting Boomers in a profound way.
Every aspect of financial security is being undermined, as retirement fund shrink, jobs evaporate and many opportunities dry up.
Fortunately, we do have one pace to turn, a lifetime of experience is ours, and it ca be called on to propel us into new opportunities and new successes.
This week we discuss the increasing challenge, C-19 is placing before us.
Grey Matters is made possible through your generous support!
Please come a Patron of Grey Matters!
Join us in the Grey Zone on Facebook
All our other Links Worth Visiting!
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ We have Merch! https://teespring.com/stores/dotto-tech
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 25 May 2020 | Serving the Algorithm - GM42 | 00:26:46 | |
Finding the right balance for our content. Google and youtube give us incredible insight into what topics will be popular, generate views, responses and revenue. But is serving the algorithm the best content strategy for your community? Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp | |||
| 28 Jan 2021 | Fake it till you make it, and other bad ideas - GM52 | 00:38:51 | |
There are a lot of really bad ideas in the online marketing space, that seem like good ideas when you first hear them.
But at the top of the list:
Fake it till you make it
Not only does it undermine the credibility of the person faking it, but it also hurts the credibility of the entire space.
Why not call it what it is, - "lie to your community, hopefully, they are too stupid to ever figure it out"!
Contact us:
I love to hear from you! Please drop us an email:
podcasts@dottotech.com
Our other things:
Weekly live, free tutorials - Webinar Wednesday
Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business
Grey Matters is made possible through your generous support!
Please become a Patron of Grey Matters!
All our other Links Worth Visiting!
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ We have Merch! https://teespring.com/stores/dotto-tech
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
→ Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 11 May 2020 | My top 5 Content Tools - GM40 | 00:36:14 | |
I create a lot of content, and I do mean a lot. Each week we strive to deliver:
Plus our community content, such as zoom meetings and coaching sessions for our members. Each and every one of these content pieces need supporting graphics, promo material, social posts etc. Like I said, a lot of content, and we do it with a team of 3. These are my top 5 content Creation Tools I use. 5- BitMoji - https://youtu.be/OEi01uA9JAI 4- Evernote Here is a link to our introductory Evernote Course. Evernote QuickStart https://dottotechu.thinkific.com/courses/evernote-quick-start Pocket is an alternative more of a reading and research tool than a creations tool. 3- Invideo https://invideo.io?ref=stevedotto3 2- Canva https://canva.7eqqol.net/zoDW6 1- Screenflow https://telestream.pxf.io/B9dYy Our Video Production Process - https://dottotech.com/make-youtube-video-tutorials/ Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp | |||
| 01 Apr 2021 | The New Normal - GM61 | 01:00:41 | |
One year. That's the milestone we just hit to mark a full year of life with a global pandemic. Did any of us foresee that we'd still be coping with the upheaval brought to us by COVID-19? In this episode of Grey Matters, we reflect on what's changed - temporarily or permanently - and how we're handling the transformation. The "New Normal" is a phrase we've often heard to reference all of the new ways we live life today: face masks and social distancing are the most obvious evidence, but consider all of the other outcomes of trying day after day to survive a pandemic. For one thing, how have our freedoms been impacted as far as travel? While in the past we could fairly affordably and easily hop on any mode of transportation to get around, the future may look very different and impact smaller communities as well as business mobility. On another topic, how has our home and work life balance had to adjust? More and more workers are finding their work space is in their home space for the long term. Cities and towns are experiencing change to their traffic trends - some for the better and some not so much. And frontline workers? In addition to healthcare and grocery employees, food service, janitorial, and delivery teams may be seen differently now that they've been on the forefront of a pandemic as their jobs put them in a position of risk so that we can all feel just a tiny bit more normal. What changes does the future hold for them? Listen in this week and ponder the possibilities with us. Who knows, maybe one of our listeners will come up with the perfect name for the COVID-19 generation! Links from this Episode Steve's News Stories for the week: YouTube may scan your videos for products to serve up more options Apple smartwatches may be able to check your blood glucose levels
Rachel's News Stories for the week: Your Under-13 Kids May Get Their Own Instagram App Google develops Memory: an upgrade to Google Assistant Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 18 Mar 2020 | Responding to an Uncertain Time - GM32 | 00:22:20 | |
We are sailing uncharted waters, as the world comes to terms with COVID -19. We can only decide how we are going to react to the changes and challenges it brings.
We can control how we respond to our situation, however.
Here is Mark Schaefer's take.
https://businessesgrow.com/2020/03/10/coronavirus
Grey Matters is made possible through your generous support!
Please come a Patron of Grey Matters!
Join us in the Grey Zone on Facebook
All our other Links Worth Visiting!
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ We have Merch! https://teespring.com/stores/dotto-tech
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp | |||
| 26 Feb 2020 | Leaning into your Strengths - GM29 | 00:23:28 | |
We have all been in business long enough to know that we are good at some things and not good at others. But there seems to be a “badge of honor” amongst entrepreneurs that we do it all ourselves.
While that might salve the ego, in practice it is a bad idea!
I know that one of my challenges is shared by many entrepreneurs, a reluctance to delegate tasks that can easily be accomplished by others.
This may be one of the biggest roadblocks to success.
Adding outsourced talent to your team, in the form of Virtual Assistants, or contractors will free the principal up to do the things that only they can do, if they actually let go of some control.
Trusting team members to take tasks off your plate will make a marked difference in not just your profitability, but your energy.
Here are a few resources we mentioned in this Podcast:
RescueTime - This is my video on using RescueTime, which will monitor your activities and help you identify area you can outsource support.
https://youtu.be/qVHNpGVICvw
VA Services
I have never hired from a service so I can't vouch for which ones are best.
However, I know Chris Drucker, who runs Virtual Staff Finder and have learned a lot from him. Virtual Staff Finder specializes in Lower-priced overseas VAs from the Philippines.
https://www.virtualstafffinder.com/
I also have spent time with Travinia Barber, the founder of PriorityVA which is a premium service, offering North American VAs at a higher cost.
https://priorityva.com/
I think they are both great places to start your search.
Please join us in the Grey Zone on Facebook
Don’t be a stranger!
Free Evernote QuickStart!
I am really proud of this training!
It is free, it will take you about 30 minutes and in those 30 minutes, you might just discover a way to improve your memory. time well spent!
All our other Links Worth Visiting!
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ We have Merch! https://teespring.com/stores/dotto-tech
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 18 Feb 2021 | Who Are You Going to Trust?- GM55 | 00:49:57 | |
In the infamous words of Aladdin in Disney's movie of the same name, "Do you trust me?" Jasmine's reaction is a very uncertain "yes," and that pretty much sums up this week's discussion in the Grey Matters podcast. Whether you're venturing into a chat room or listening to this podcast religiously (we certainly hope you are!) or connecting with your business customers, trust these days is at the heart of every interaction we have. And it's no wonder. According to Edelman's Trust Barometer (polling respondents in 28 countries), we have been in a trust bankruptcy of late which has thrown the world for a loop. Who can you trust? Who should you trust? And, more to the point, who are you trusting - or mistrusting - right now? In this episode, Steve and Rachel chat about:
It's a great episode. You can take our word for it. Links from this Episode Clubhouse - Apple Store for iOS Edelman's Trust Barometer report Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 13 Jun 2019 | 5+ Core Tools I Can't Live Without - GM23 | 00:31:00 | |
As a business owner, you could be pulled in a million different directions and could try to handle everything yourself. But to be successful and grow, business owners must learn to relinquish control and delegate as well as try new ways of working. Sure, if it ain’t broke, don’t fix it. But what if it could work so much better? Today for you I am providing a list of five tools that have helped me to stay on track, be effective and productive, and continue to grow my business. I hope you find it beneficial for your business as well. Here is a link to the post with all the links covered in this podcast
All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp → Steve’s Vlog: https://dottotech.com/vlog/ Steve’s Social Accounts → Blog: https://dottotech.com/ → Twitter: https://twitter.com/dottotech → Facebook: https://www.facebook.com/DottoTech/ → Instagram: https://instagram.com/dottotech/ → Support Dotto Tech on Patreon: https://dottotech.com/ #wearethegreywave #greymatters | |||
| 27 May 2021 | Reality Bites (Literally) - GM69 | 00:32:22 | |
Show Notes
These week's news updates by Steve and Rachel will really give you something to sink your teeth into (pun intended). In a special episode focused on current events in business, social, and technology, you'll get informed even as you're wondering what exactly this world is coming to today. First up: Instagram adds a new Drops feature in its Shopping tab, providing a new way to keep shoppers on the forefront of your latest products they can shop for right through the app. (Need to set up your own Shopping feature on Instagram? Check the show Links below for a great how-to.) Next, Steve takes us back to the earlier days of YouTube to a video which has become today's version of the original Mona Lisa artwork. Whether you're into bitcoin technology or over it already, we dig into how this new type of currency is impacting more than just money. Want a little light yet meaningful fun? Try out a new online game that lets you battle your way through a series of opt-out dialog boxes and messages to see if you can successfully take your data from the jaws of businesses. Lastly, we prepare for the long goodbye to a technology staple if the internet world. But don't worry, it's going to be a whole year before we finally see the sun go down on a browser of old. Get on the rollercoaster that is this week's Grey Matters podcast episode and ponder with us what it all means for the reality we live in today.
Links from this Episode NFTs: Today's Original Art Ownership? Internet Explorer’s Imminent Demise Brave browser (what Steve uses) Instagram adds Drops to Shopping tab How to Set Up Instagram Shopping for Your Business Online game pokes fun at how grabby websites (and we) can be about information capturing Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 13 Jul 2020 | Transparency and Trust - GM48 | 00:38:54 | |
The one thing I struggle with to this day in the online marketing world is the sales process. The techniques which we can and do use to sell our products or services. So much research has gone into "crafting the perfect offer". In some cases, online marketers spend more time on the sales pitch that they do on the product they are selling, and that offends me. I have thin skin when it comes to online ethics. This week I break down our current project as wee are preparing to take the sales offer to the public. I look behind the scenes at a product launch and the decision-making process we are going through to best strike a balance between effective and manipulative sales. Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp | |||
| 18 May 2020 | Agile Marketing with Ryan McKenzie - GM 41 | 00:46:34 | |
Tru.earth sells a unique eco-friendly product, a laundry strip that reduces plastic waste going into landfills by 100%. A little over a year ago Ryan McKenzie and his team took a bit of a flyer on selling the strips. The result has been a fascinating masterclass in online marketing as Ryan has shepherded the product through online sales, traditional distribution and Amazon sales. It is not often that we get this kind of an inside look at how a modern company rapidly adapts and evolves with a product. Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp | |||
| 12 Feb 2020 | R-E-S-P-E-C-T what it means, to us! - GM27 | 00:26:17 | |
We need to respect all the different social platforms even if we do not choose to use them ourselves.
And speaking of social Platforms, please join us in the Grey Zone on Facebook
Don’t be a stranger!
What was your first social network? As I mentioned mine was the BBS world, in fact it was Sunshine BBS, run by a friend on mine in Delta BC, he had 2 lines going in he ran it for years!
Here is a link to the Wikipedia page on the history of social networks, it is a fun walk down memory lane!
Free Evernote QuickStart!
I am really proud of this training!
It is free, it will take you about 30 minutes and in those 30 minutes, you might just discover a way to improve your memory. time well spent!
All our other Links Worth Visiting!
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ We have Merch! https://teespring.com/stores/dotto-tech
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 25 Mar 2021 | Intentional Retirement with Janice Sanders - GM60 | 01:00:45 | |
Retirement. Whether it looms toward us or beckons to us (or a mix of both), we want to control it as much as possible. But what happens when it's more of a coerced departure? This week's Grey Matters with Steve Dotto and guest Janice Sanders explores the complexities of calling it a day when it comes to your career. Any number of conditions can determine if your retirement is a positive or negative experience, and the results of your retirement are just as complex. Will you find enough to do after you retire? Will you wind up doing too much? Are your former colleagues missing you as much as you miss them? Are you fulfilled with the legacy you're leaving, or is there more for you to do? Do you now live with regret, or are you able to leave regret in the dust? These are just a handful of questions we should each be asking ourselves before retirement creeps any closer (or saunters beside us, however you want to look at it). Janice Sanders of I Just Retired... Now What? joins Steve in a very transparent and thoughtful sharing of her experience and learnings that can help you take control of your retirement instead of retirement controlling you.
Links from this Episode Visit Janice's website for helpful resources to start creating your intentional retirement:
Steve's News Stories for the week: Be careful which apps you trust
Rachel's News Stories for the week: When Facebook, Instagram, and WhatsApp went down Twitter testing YouTube videos playing natively in the feed Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 14 Feb 2025 | Grey Matters Podcast Reboot! - GM 71 | 00:29:11 | |
Gray Matters Reboot: Navigating Online Life for Baby Boomers and GenX
Visit us on Youtube https://www.youtube.com/user/dottotech
Welcome back to Gray Matters! Steve Dotto and co-host Viveka von Rosen reboot the podcast after a three-year hiatus. In this episode, Steve shares his guilt and challenges about pausing the podcast and announces exciting new changes, including the addition of Viveka as co-host. They discuss expanding their content beyond just online business-building for Baby Boomers and Gen X, delving into social issues, health, and the impact of technology. The episode also introduces the podcast's move to YouTube, where listeners can interact and engage in conversations through comments. Join us as we navigate the digital world, address key life transitions, and provide valuable insights with a dose of humour. 00:00 Welcome Back to Gray Matters 00:10 Why We Stopped and Why We're Back 01:09 Introducing the New Co-Host: Viveka von Rosen 01:22 New Focus and Content of the Podcast 04:34 The Importance of YouTube for Podcasts 06:43 Personal Reflections and Guilt of Stopping 08:28 Vivica's New Venture: Beyond the Dream Board 14:42 Addressing Ageism and Social Issues 24:02 Engaging with Our Community 27:44 Commitment to Weekly Episodes---------- | |||
| 18 Mar 2021 | Becoming a Digital Nomad - GM59 | 01:01:51 | |
Wondering if working while traveling for months at a time is possible? Learn from two digital nomads featured on this week's Grey Matters podcast who made it happen. When we think about a job that allows you to travel, often we imagine a role in sales or event planning. Yet as technology has evolved - as connectivity becomes cheaper and computers become more portable - traveling while working spans across many more diverse roles and industries. This episode of Grey Matters introduces us to two digital nomads - Amanda Robinson and Lisa Jenkins - who share their experiences of leaving the permanent and living the temporary, adventurous, sometimes arduous, often rewarding lifestyle of roaming the globe while earning a living. Listen for the points that prompt excitement and the pains that bring you pause as you consider if there might be a day in your future when you decide to try becoming a digital nomad.
Links from this Episode Thinking of living and working as a digital nomad? Here are helpful resources from this week's guests: Steve's News Stories for the week: New options with Cameo celebrity greetings Get on the Neeva browser waitlist Rachel's News Stories for the week: Twitter Spaces adding "tip the host" capability Remote workers making permanent moves Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 29 Apr 2021 | How to Reclaim Your Time - GM65 | 01:10:25 | |
Ever imagine how you look and then see a picture which jars you back into reality? How we spend our time - or think we're spending it - often works the same way: our perception can be way off from reality. In this episode of Grey Matters, Steve shares how you can honestly learn how you're spending or misspending your time and, more importantly, how to get it back! We live in an age of constant distractions. Think about all of the things vying for your attention: website tabs, notifications on your computer, notifications and calls on your smartphone, notifications on your wearables, deliveries, loved ones. And we haven't even mentioned that all of this can be aggravated by everyone being home more due to lockdowns and quarantines! Today it's tougher than ever before to stay focused and get in our flow, which is when we can accomplish the best work. That's one thing Steve wants to help you with this week as he challenges you to an exercise that will show you where your time is going each day. Whether your goal is to get more work done or better work done - or a combination of both - this episode will get you on the road to reclaimed time and productivity. Links from this Episode Steve's link for the RescueTime app Here's a visual of an Eisenhower Matrix (easy to create as a table in Excel or Word): Steve's News Stories for the week: AirTags and the new iMacs (both via Apple) Rachel's News Stories for the week: Amazon adds email marketing feature to brands Paying with your palm at Whole Foods Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 29 Jun 2020 | The Talk | 00:10:42 | |
The Talk - Grey Matters 46 I did not really want to record this episode, and to be perfectly honest, I have reservations about posting it. But all of us must take time to search inward if we are ever going to be a part of the change we desire for our world. | |||
| 21 Jan 2021 | De-Platformed - GM51 | 00:28:21 | |
Chaos reigns in the social media world, last week, Twitter released the following
Permanent suspension of @realDonaldTrump
By Twitter Inc.
Friday, 8 January 2021
After close review of recent Tweets from the @realDonaldTrump account and the context around them — specifically how they are being received and interpreted on and off Twitter — we have permanently suspended the account due to the risk of further incitement of violence.
....
It should be a wake-up call for us all, I am not speaking of the political ramifications, but for our business.
The spectre of potential de-platforming looks above us all.
Got a comment, suggestion or an opinion?
You can send us an email
podcasts@dottotech.com
Our other things:
Weekly live, free tutorials - Webinar Wednesday
Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business
Grey Matters is made possible through your generous support!
Please become a Patron of Grey Matters!
All our other Links Worth Visiting!
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ We have Merch! https://teespring.com/stores/dotto-tech
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
→ Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
Grey Matters is made possible because of your support through Patreon!
Please consider supporting us.
For $10 a month you can help keep us on the air, and there are perks!
Including access to our Webinar Wednesday Archives, with over 155 recorded tutorial webinars!
Thanks for your support!
Click here to support us!
| |||
| 15 Apr 2021 | Be a Pro with Online Payments - GM63 | 00:54:37 | |
"Make money online," they said. "It'll be easy!" they said. Sure, but to make money online you need to know how to handle money online. Listen in to this episode of the Grey Matters podcast to learn what you need to manage online transactions for your business! Think about the last time you wrote or received a check. Even depositing a check these days can be done by taking pictures with your smartphone and conducting the transaction online with your bank. Things today are far different from how they used to be, and while the traditional methods of sending and receiving payments do still work, online payment methods work better. Faster. More conveniently. If only someone would take the time to walk you through the options... but wait! Steve does just that in this episode of Grey Matters. Pop in your earbuds to learn more about options like PayPal, Stripe, and Square, plus Steve's favorite discovery for online and international banking, Wise. From exchange rates to actual pocket change, you'll get what you need to start managing online transactions for your business instead of them managing you. Links from this Episode Steve's News Stories for the week: Growth of Crypto and the changing nature of cash Discord moves in on audio features to compete with Clubhouse
Rachel's News Stories for the week: Facebook 2019 data breach drops 533 million people's data in 2021 Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 30 Mar 2020 | Working from Home - GM34 | 00:32:43 | |
I chose a long time ago to work from home, and have, over the years, developed a system that works for me. For so many of you, the need to work from home is not a choice but an edict. As we practice social distancing, we also need to practice new work habits to maintain our sanity, productivity and even our relationships while we work from home, Here are some of my best tips, take them with the spirit intended, to help us all get through a difficult time. Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 25 Mar 2020 | Beyond Coping, with Mark Schaeffer - GM33 | 00:42:34 | |
As confusion and fear sweep the world, we are struggling to come to terms with change and uncertainty. Mark Schaeffer got me thinking about my own personal response to the COVID-19 shutdown, with a brilliantly timed blog post The Corona Virus, A Love Letter That post inspired this Podcast, as Mark shares his thoughts on how we can deal with the very real grief and sense of loss we are all experiencing as we cope with Corona. Links from this Podcast
| |||
| 01 Jun 2020 | Unbreakable Scott Stratten - GM43 | 00:33:49 | |
As the reality of the COVID-19 pandemic sunk in so many industries experienced massive change. Close to the top of the list of those most severely impacted was the conference industry in general, and the rather small cohort of professional and full-time speakers. Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing. In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down. This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with out guests. Join us Fridays 10 A Pacific at or Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 11 Mar 2020 | Building Communities with Video - GM31 | 00:31:38 | |
Why do some video creators have the ability to connect with their audience, to grow a community, sway opinion, teach, sell, even inspire?
What are the common skills, attributes, mechanisms that are unique to video, across all platforms?
Links from this Episode:
| |||
| 03 Jun 2021 | Figuring Out Your Business Focus - GM70 | 00:52:14 | |
Show Notes
This is the episode of Grey Matters that every person thinking about starting a business - or succeeding in their existing business - should listen to right now. The alternative may mean months or even years of focusing in the wrong direction. The age old question for entrepreneurs, "What should my business look like?" is one where the answer - or at least the correct answer - can elude us for far longer than we were hoping or imagining. Business owners are challenged with the need for customers, the desire to become profitable, and doubts about the right way to proceed. How do we balance the passions we have with the problems we can solve for customers? How do we identify the right opportunities where our business can be the answer to customer problems? How do we avoid targeting too broadly, or too narrowly, for our ideal audience? All of these questions are answered by Steve in another helpful episode of the Grey Matters podcast. What are you waiting for? Figure out your business focus - the right one - today. Links from this Episode Why We See Ads Online for Items We Were Just Talking About Twitter Spaces Comes to Desktop, Not Just Mobile Now You Can Hide Like Counts on Facebook and Instagram Got a Graphics Card You Aren't Using? You Might Be Able to Cash In Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 11 Feb 2021 | Be Cautious with the Gig Economy - GM54 | 00:39:42 | |
What's the difference between the "gig economy" and having a "side hustle?" We define these two aspects of Work 2.0 in this episode of Grey Matters. It's easy to confuse phrases we hear today describing work that isn't mainstream or full-time. We hear about the "gig economy" (on-demand talent and skill) and the "side hustle" (work geared for upward growth), and both sound appealing when we're faced with unemployment or underemployment. As we look deeper at these to options, there are things we should take into account:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 13 Apr 2020 | What is Holding You Back? - GM36 | 00:34:53 | |
With the world reeling from the effects of COVID-19 it may seem like a very bad time to start or look at building a new online business.
In fact, this may be the best time.
Grey Matters is made possible through your generous support!
Please come a Patron of Grey Matters!
Join us in the Grey Zone on Facebook
All our other Links Worth Visiting!
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ We have Merch! https://teespring.com/stores/dotto-tech
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 04 Mar 2020 | Failing Forward - GM30 | 00:27:57 | |
Baby Boomers have been trained from the time they were born to fight failure. As children we were punished, sometimes severely for failing, it has been anathema to our generation. Failing is not such a bad thing in many Millenials opinion. "If you aren't failing you aren't trying" They believe we learn from failure and it is a natural part of our journey. Even to the pont of encouraging each other to embrace failure as a step forward, a positive outcome, necessary to reach our goals. Heady stuff! And for many of my generation, passing strange. But there is wisdom here, real value, I am entranced by the concept of "Failing Forward" Please join us in the Grey Zone on Facebook
| |||
| 20 Apr 2020 | The Single Most Important Key to Content Marketing - GM 37 | 00:28:46 | |
The single most important key to success in content marketing? The answer is clear, it is consistency. Consistency, especially in publishing frequency. It amazes me how often the same narrative takes place. The creators who stay the course find success. The creators who establish frequency and publish relevant content on time grow their community, and build their authority, it never fails. But consistency is a difficult thing to master. When we start any venture we have a honeymoon period where we are motivated, but eventually, constantly creating content becomes a chore. How do we overcome the fate of most of our colleagues, who’s commitment falters? That is the topic this week on GreayMatters. Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 22 Apr 2021 | Writing IS Doable with Vicki McLeod - GM64 | 01:06:05 | |
Staring contest between you and a blank page... Ready? Set? GO! None of us enjoy the feeling of knowing we have something to share yet being unable to put what's in our brain into words on a page. Whatever our personal obstacles are, this episode of Grey Matters will reset your thinking and help you believe that writing whatever is inside you is possible. Often we get stuck on believing that writing something as intensive and, well, as big as a book should be something that just comes out ready for the world. Yet we wouldn't think that way about baking a cake or raising a child, would we? The best things take time, effort, work, and (when possible) tweaking all along the way. Steve talks to guest Vicki McLeod - award-winning writer, coach, and entrepreneur - all about how she breaks writing down into three main areas, and then into three main themes, and then into three main topics... You get a bit of an idea of how she tackles writing major projects, and thus how you can make your writing possible a bit more digestible than daunting. Get in your mind the writing project you've been putting off for far too long and get ready to "break the log jam" with this episode of the Grey Matters podcast! Links from this Episode Steve's News Stories for the week: Pew research on social media app use is eye-opening EU is (thankfully) looking at putting the brakes on AI
Rachel's News Stories for the week: Facebook's latest attempt to support small businesses: News Feed items Facebook creating/copying for a new audio mashup of Instagram Live and Clubhouse: Hotline Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 04 May 2020 | Trust, with Marcus Sheridan - GM39 | 00:47:37 | |
They Ask, You Answer Marcus Sheridan faced a challenge in 2008 as the recession hit his company hard. His response has become the blueprint for thousands of online marketers. They Ask You Answer, the simple mantra to serve your community, provide value, which generates trust. Trust has become the most valuable currency online. Links from this episode: They Ask You Answer, by Marcus Sheridan Strength Finder Personality Test Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 20 Jun 2019 | Amy Landino Completely Re-Invented Her Brand - GM24 | 00:42:46 | |
Amy Landino has transformed from a "Video girl who makes video about doing video" something she was very good at, to a leader helping her community live the life they desire. She shares some incredibly valuable insight on her conversion journey, lessons I believe help Boomers big time, as we make the changes we need to to remain relevant in the digital age. AmyTV - YouTube https://www.youtube.com/channel/UCR9gMSj0UUxGvgfpNhhF3Jw Amy's Book Vlog Like a Boss https://amzn.to/2WVsVvE All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp → Steve’s Vlog: https://dottotech.com/vlog/ Steve’s Social Accounts → Blog: https://dottotech.com/ → Twitter: https://twitter.com/dottotech → Facebook: https://www.facebook.com/DottoTech/ → Instagram: https://instagram.com/dottotech/ → Support Dotto Tech on Patreon: https://dottotech.com/ #wearethegreywave #greymatters | |||
| 14 Jan 2021 | Why I Love Affiliate Marketing - GM50 | 00:31:29 | |
IMHO affiliate marketing is the perfect side hustle.
Affiliate marketing is the perfect place for most of us to begin our great adventure of building our very own online business.
Why?
Because in a word, it is amazing!
This week I share some of the things that make affiliate marketing the perfect fit as we grow our online business.
Podcast Rundown
2:57 - What is Affiliate Marketing
There are 3 players in affiliate marketing
| |||
| 20 May 2021 | 5 Daily Drivers - GM68 | 00:51:51 | |
Show Notes
Apps come and go, and our daily needs constantly evolve. There are probably a few apps you use on a daily basis that, while you may have never heard of them a year ago, you couldn't imagine living without today. In this episode of the Grey Matters podcast, Steve Dotto shares five apps that are his new "daily drivers:" tools that support his goals for health, productivity, finance, e-commerce, and creativity. Listen to Steve share his experiences with Restream for multistreaming his video broadcasts, Quardio for recording and tracking his blood pressure, Wise for managing financial transactions, ThriveCart for consolidating his business shopping carts, and Ayoa for crucial mind-mapping. Chances are you have your own personal and professional list of daily drivers; once you listen to this episode, come on over to the Grey Zone Facebook group to share what yours are! Links from this Episode LinkedIn Sales Navigator adds Champions List capability Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 08 Jun 2020 | Part 2 Sctott Stratten - GM44 | 00:33:36 | |
In part 2 of my interview with Scott, we dive into how speakers are preventing themselves, the challenges with Zoom, discuss teachers and top things of sharing our most epic speaking fails. Scott Stratten has been a top-flight keynote speaker for well over a decade, as well as the best selling author, of UnMarketing. In part one of our two-part interview, we talk about how Scott has adjusted to his business being turned upside down. This interview was recorded on Grey Matters Unscripted, our weekly Livestream where you get the opportunity to ask questions and interact with our guests. Join us Fridays 10am Pacific at or Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 13 May 2021 | Shifting Focus After a Pandemic with Mike Vardy - GM67 | 01:04:22 | |
Show Notes
What does the guy who lives and breathes productivity do to adapt focus when a pandemic hits? You're about to find out, and possibly feel better about the challenges and solutions you've experienced as the world turned topsy-turvy. In this episode of the Grey Matters podcast, Steve welcomes Mike Vardy, founder of Productivityist and author of The Front Nine: How to Start the Year You Want Anytime You Want, The Productivityist Playbook, and TimeCrafting: A Better Way to Get the Right Things Done (coming soon!). The pandemic caused a seismic shift in all of our lives, as well as a shift in what has worked for us focus our time on being productive. Steve and Mike chat about misconceptions about how we all assumed we could focus more, how we all thought we'd spend our time, and how we plan to focus in the future. You'll recognize the phrases and sayings we've all been hearing for the last 12+ months, which Mike and Steve have some rather particular reactions to as the realities of time management have been anything but simple. Your challenge? Focus on this podcast and let us know what you get out of it and how you're crafting your time today! Links from this Episode Twitter introduces the Tip Jar Bitcoin worthless? So says the Bank of England. Instagram adds caption stickers to Stories and (soon) Reels U.S. taxes YouTube creators from afar Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 04 Feb 2021 | Small Ball Video and Wallstreet Bets - GM53 | 00:35:26 | |
Video is the most persuasive and influential media, so much more so when it is personalized
Using video for conversation, and conversion!We tend to think of video in a rather grand sense.
| |||
| 11 Mar 2021 | LinkedIn for Boomers with Joyce Feustel - GM58 | 00:44:34 | |
Learn from a Boomer why Boomers should be on LinkedIn in this latest episode of Grey Matters! Steve welcomes Joyce Feustel to share her valuable insights about coaching her generation to see LinkedIn in a new light. Why do Boomers tend to have a tougher time wielding LinkedIn for building their business? It could be generational or even based on gender as it's a primary platform for self-promotion, which doesn't come as naturally to many people. Take a listen to all the reasons that Steve and Joyce give for how Boomers and even GenXers can use LinkedIn today:
This week also catches you up on the latest in marketing and business news you can use as you build your brand online. Links from this Episode Joyce Feustel | Boomers Social Media Tutor Steve's News Stories for the week: Google following in Apple's advertising footsteps? Google's Blog: Charting a course toward a more privacy-first web The Top 6 Social Media Trends of 2021 (Infographic by Social Media Today) Rachel's News Stories for the week: Facebook's "Good Ideas Deserve to Be Found" Initiative for Small Businesses Other States Adopting Data Privacy Laws like California's CCPA Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 15 Jun 2020 | Digital Strategies with Bosco Anthony | 00:47:05 | |
Online marketing is constantly shifting, best practices form yesterday are replaced today with newer more innovative strategies, and we constantly walk a tightrope between what we can do and what we should do. Bosco Anthony is one of the most creative marketers I know. He has spearheaded some of the more memorable social campaigns I have been privy to. This week on Grey Matters, Bosco shared his insights on what is the current state of the nation in online marketing. Follow Bosco Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp | |||
| 08 Apr 2021 | Podcast with a Purpose featuring Tod Maffin - GM62 | 01:01:01 | |
Ever start something without a clear goal or outcome in mind and it winds up being fabulous? This week's episode features a podcaster who took an idea and grew it into a vehicle that's driving full speed ahead... even if the destination is unknown! In this episode of Grey Matters, Steve interviews Tod Maffin - a podcast producer who heralds back to the early days of podcasting and currently hosts a daily (you read that right) podcast called Today in Digital. What started as a bit of a copycat idea and noticing a void in the podcast universe has evolved into a powerful podcast which has a lot of pull in the digital marketing community. In the spirit of "seed and grow" business building, Tod shares how he monetizes and promotes his podcast, and where it might lead him in the future. If you're planning and/or producing your own podcast, listen in to this week's Grey Matters to get insights for your own show! Links from this Episode Programmatic podcast advertising with Red Circle Steve's News Stories for the week: Facebook takes away Analytics in push to Facebook Business tools YouTube loosens advertising rules for channels using profanity and sexual/violent content
Rachel's News Stories for the week: Discord and LinkedIn are in copycat mode of Clubhouse MLB Opening Day includes Twitch in programming lineup Our other things:
About Us: Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 05 Feb 2020 | Podcast Reboot - GM26 | 00:24:57 | |
After far too long a hiatus, yes, let’s call this a hiatus, we are back.
Grey Matters is more committed than ever to serving the Grey Zone, Baby Boomers and Gen Xers who are looking to reinvent themselves in order to remain relevant in the Digital World.
Links from this Episode
Join the Grey Zone on Facebook at
http://facebook.com/groups/gogrey
CNN posted a great debate between a Boomer and a Millennial:
"OK Boomer" started on the platform Tik Tok and exploded into the meme of the moment. Turns out young people trying to launch into a gig economy with little job security on a rapidly warming planet, with far less opportunity for the wealth and creature comforts that their parents and grandparents enjoyed (A car? A house? Ha!) don't want to be lectured by Baby Boomers, the generation who put them into this kind of shape.
Read the full article here
From The Globe and Mail
Older, longer: The super-aging of Canadians has taken everyone by surprise
"When the pensions and public health-care systems that Canadians rely on today were first put in place in the 1960s, the life expectancy of a man was 69 years, just four years after he was likely to retire. But a man who turns 65 today will live, on average, another 19 years, and a woman will live another 22 years, according to Statistics Canada.”
Read the full article here
All our other Links Worth Visiting!
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ We have Merch! https://teespring.com/stores/dotto-tech
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 06 Jul 2020 | Building Communities in Facebook, with Bella Vasta - GM47 | 00:41:28 | |
Facebook, for all its flaws, has become an almost universal meeting place. For online businesses, there is no better place to try and create awareness, conversations, build relationships and form communities. I just wish Facebook was a better partner! Bella Vasta knows how to build effective communities in Facebook, uses communities to grow her own community and teacher others (like us) to do as well. Check out Bella at Grey Matters is made possible through your generous support! Please come a Patron of Grey Matters! Join us in the Grey Zone on Facebook All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 07 Jan 2021 | The Hardest Thing - GM49 | 00:23:13 | |
We are back!
Relaunching a podcast is a hard thing to do.
It is like getting back to the gym after you have been away for a while.
All the same guilt, disappointment in yourself for letting it slide.
The anxiety that you have hard work ahead of you, and fear that you may let yourself down again.
So with a great deal of humility, I am sheepishly coming back to the gym, a few pounds heavier, a bit tentative, but determined to make it a habit once again.
This week I take the opportunity to reinforce the mission of this podcast, and my hopes for the community as we try and put 2020 in the rearview mirror.
Our other things: Weekly live, free tutorials - Webinar Wednesday Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters! All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → We have Merch! https://teespring.com/stores/dotto-tech → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp | |||
| 19 Feb 2020 | Leveraging LinkedIn - GM 28 | 00:44:13 | |
Baby Boomers should feel comfortable with LinkedIn as a Social Network. It fits our needs in ways no other network does.
The person I turn to for all things LinkedIn is without question, Viveka Von Rosen. She is the author of LinkedIn Marketing: An Hour a Day
Please join us in the Grey Zone on Facebook
Don’t be a stranger!
Free Evernote QuickStart!
I am really proud of this training!
It is free, it will take you about 30 minutes and in those 30 minutes, you might just discover a way to improve your memory. time well spent!
All our other Links Worth Visiting!
→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/
→ Hire Steve as a Speaker: https://dottotech.com/speaker/
→ We have Merch! https://teespring.com/stores/dotto-tech
→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM
→ Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp
| |||
| 04 Mar 2021 | Our Business DNA: Then and Now - GM57 | 00:42:48 | |
As we Boomers and GenXers build our businesses today, we must shift from the "build and deploy" mentality of then and shift to the "seed and grow" approach in the now. This episode of Grey Matters takes a brief trip down memory lane as we look back at what all used to go into building a business. Remember how making and collecting payments was all done via paper or hand-to-hand exchanges? How about marketing and advertising when everything was in print or broadcast and cost a fortune? And would you ever start a business without spending weeks on developing a business plan? So much has changed in how businesses are built and maintained today. And it can be difficult for us to adapt to all the new - dare we say better? - approaches to business building when we've had decades to rely on what was available in the past. Shift forward with us as Steve helps address our blind spots of how we can adapt business practices of then to work in our business building now. Also take a listen to the news stories in marketing that captured Steve and Rachel's attention this last week! Links from this Episode Steve's News Stories for the week: Clubhouse taking it on the chin Celebrities and Hollywood taking to podcasting Rachel's News Stories for the week: LinkedIn adds Marketplace for freelancers Twitter Patterns after Facebook and Patreon Our other things:
Steve Dotto - Host Canada's favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology. After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career. His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses. Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore - Producer From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way. | |||
| 13 Dec 2018 | GM-01-What is "Online Marketing" for the Grey Zone | 00:38:10 | |
Join Steve to explore the amazing wealth of options we have through the world of Online Content Marketing.
Online marketing is something I resisted being a part of when I was in transition from the world of traditional media to the online world. I saw "online marketers" as scam artists, and did not really understand the community building aspect of content marketing. The 5 Cs
Mari Smith, can be found at https://www.marismith.com/ Marcus Sheridan, aka The Sales Lion You can find Marcus at https://marcussheridan.com/ Check out his book, They Ask, You Answer, it had a profound impact on how I approach marketing! This is just episode 1 of our podcast. I look forward to your feedback, you will help me create a podcast that will be something special!
| |||
| 20 Dec 2018 | GM-02 Why I love webinars | 00:29:24 | |
Why I Love Webinars
Having spent my entire career in traditional media, and I honestly believe that Webinars are the best way for many of us to build community. To essentially be able to create your very own private broadcast network, complete with comments and chat is nothing short of mindblowing! One of the challenges in talking about Webinars, is they apply in so many vertical areas. Key takeaways from this Podcast.
1) Webinars are flexible
2) Webinars are relevant People enter with intent 3) You can leverage Webinars Record and create evergreen content Outstanding lisbuilders Gathering email addresses is a huge key. 4) Anyone can do a webinar You can start out with just a few people You get better as you go Loads of great resources to teach you how 5) Fasttrack to Know, Like, trust (KLT) 6) Unlimited Reach We have some great tutorials for you! In this free training you will learn 4 key goals of EVERY Webinar Steve's Webinar Tools and Setup Managing the Live Event Setting up your Webinar Creating Hybrid Webinars Analytics and statistics What to do when things go wrong I am constantly updating this free course which test the most popular Webinar platforms, helping you choose the right one for you.
Increase your skills, Increase your knowledge Here are all of Steve's Recommended Tools on Amazon…..these are affiliate links https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp Webinar Wednesday Join us live each week for our weekly live tutorial webinar, http://members.dottotech.com/?page_id=4728 Other Links Share and like the videos and follow Steve. → Blog: https://dottotech.com/ → Twitter: https://twitter.com/dottotech → Facebook: https://www.facebook.com/DottoTech/
| |||
| 28 Dec 2018 | GM-03 - Show Me the Money | 00:28:41 | |
Show Me The Money! I would be lying if I told you that Content Marketing was a guaranteed path to riches. It took me over 2 years of being a full time content creator before I was able to look at my income and feel some sense of security. Is that representative of what you may experience, can you do it in a shorter time or will it take longer? I have no idea, 2 years is how long it took me. I do believe, however, that you can find success in the online world, and it is a matter of when, not if. 8 Ways I will Show You The Money
Creating a Podcast Patreon https://youtu.be/8NZxgw3b6kE
In this episode: The Big Leap Gat Edwards
| |||
| 10 Jan 2019 | GM-04 Building a Platform | 00:28:08 | |
Building a Platform Love this article from Yahoo https://finance.yahoo.com/news/over-50-entrepreneurial-life-just-191044173.html If you like this podcast do me a favour and write a review. We are in our early stages, and iTunes reviews are so valuable to us! Michael Hyatt wrote a great book on Platform, way back in 2012. The most common building blocks of a platform include the following:
You Need to become Visible Then you strive to be influential | |||
| 17 Jan 2019 | GM-05- Phyllis Khare Drops some '70s Gems! | 00:37:13 | |
I love Phyllis Kahre’s attitude, how she takes on every challenge head-on and dives in, no excuses! You can find her at Do you Grok This? For those of you confused by our “blast from the past” riffing on Phyllis using the term, Grock. It is a term coined in the Robert A Heinlein book, Stranger in a Strange Land (1961). A Science Fiction staple for all of us who grew up in the ‘70s. What does it mean? To Grok something is to understand it so fully that it becomes a part of you, and you of it. I probably butchered that description, but here is the Wikipedia Page
| |||
| 24 Jan 2019 | GM-06 Ethical Online Marketing | 00:25:39 | |
I am certain that many of us are reluctant to enter the world of online marketing because if negative experiences we have had in the past when we felt we were being "hustled" by unethical online marketers. Essentially it has soured us to the whole concept. That is a shame because the online space needs more marketers and content creators concerned with being ethical, and setting a good example. In this episode of Grey Matters, we expolre some of the less than ethical practces we find online, and what we can learn from those practices.
Links from this Episode Archive of Verge Article on "The Syndicate"
| |||
| 01 Feb 2019 | GM-07 Essential Email | 00:25:25 | |
I Know! Email lists!!!! Seriously Steve! 2006 is calling! You are going to spend this whole episode talking about email lists? Darn tootin! I have only one thing to say: if you build a good solid email list, you will have a good solid online business. If you build a freaking awesome mail list, you will have have a freaking awesome online business. If you don't build an email list, no guarantees....you are on your own. Here is a link to the post by our friends at OptIn Monster (they know a thing or two about list-building......just notice the aggressive popups when you read this article. This post talks about open and click-through rates......fascinating! | |||
| 09 Feb 2019 | GM-08 Brian Fanzo - Millennials V Boomers | 00:43:51 | |
Brian Fanzo is a force of nature, a Millennial who has built a business showing brands the how and why of communicating with Millennials. Push the Damn Button is one of Brian's signature calls to action! He embraces tech on all fronts, but like me, he has a passion for putting the user in charge of the technology. Learn more about Brian at iSocialFanz | |||
| 14 Feb 2019 | GM-09 My Story | 00:26:54 | |
You can teach an old dog new tricks, and the dog probably loves it! At least this old dog! Building an Online Business has been a rewarding experience, financially and personally, however, there have been detours along the road. This week I share with you some of the key milestones I passed as I built my Online Business. I hope to offer some context, how long it takes, and where breakthroughs come from.
| |||
| 21 Feb 2019 | GM-10 No Passion, No Path | 00:23:09 | |
This week's podcast was inspired by a coaching webinar I held last week. It was called "Discover Online Business" and it was focused on those just starting out in online business, reinventing themselves or looking to grow their online business. The questions I was asked spoke to some universal challenges I believe we all face when we contemplate online entrepreneurship. Who is my ICA (Idea Customer Avitar)? The person I am trying to attract, to serve. What is my focus? What product will I ultimately sell and how do I determine exactly what it is? So many of us look at the opportunities online, know we want to be there, but where to start? What to do? Your Passion is a great place to start. | |||
| 28 Feb 2019 | GM-11 Just Say No to Facebook Ads | 00:26:15 | |
IMHO Facebook ads are a black hole you an I may never recover from. Too Dramatic? I am not saying Facebook Ads have no value, they do! It is just that they have become a massively sophisticated platform that we simply do not have the skill set to effectively manage. That is you and I, the average content creator. Too many of my online colleagues will encourage you to take a course to unlock the power of Facebook ads and manage your campaigns yourself. More of my humble opinion........BAD IDEA! Listen to learn why! | |||
| 07 Mar 2019 | GM -12 Affiliate Marketing | 00:31:15 | |
I have developed a real fondness for Affiliate Marketing. I am increasingly realizing the value of investing in Affiliate relationships which are leading to increasing monthly passive income. In this episode, I will share with you the mechanics of Affiliate Marketing, how all the pieces fit together. We will also outline the 3 main styles of Affiliate Relationships. Here are the links mentioned in the Podcast: | |||
| 16 Mar 2019 | GM-13 Social Video is Your Most Powerful Digital Asset | 00:27:30 | |
There is no doubt in my mind that Social Video will increase in value over time. It is already the most valuable and influential digital asset we can create. BUT all video is NOT created equal. Not by a long shot, and I am not talking about quality, I am talking about application. This week on Grey Matters we discuss (actually I pontificate) on styles of video and how the ultimate delivery network determines the type of video you should be creating. Links for this episode My Minicourse | |||
| 04 Apr 2019 | GM-14 The Sum of 5 People | 00:24:45 | |
Are we really the sum of the 5 people we spend the most time with? It sounds great, but I don't agree 100% with the idea, BUT I do believe we need to surround ourselves with those who are smarter, than us, different than us those who can lift us up and challenge and support us. We also need to surround ourselves with mentors, those who can help mold us into more successful entrepreneurs, and that applies to ALL of us, regardless of age and experience. Where do you find those people? That is a challenge, especially for those of us re-inventing ourselves. I found my new inner circle when I attended some live conferences. The networking opportunities at these conferences far surpass the actual content shared in each one! Follow my Friends..... | |||
| 11 Apr 2019 | GM-15 Where to Spend Your Time and Money | 00:26:30 | |
When you start out to build an online business, there is an overwhelming number of things that need doing. Where do you start? What comes first? In this podcast, I talk about the foundation for your online business, the things you need to invest your time and money into to get started on the right foot. | |||
| 19 Apr 2019 | GM - 16 List Building Strategies | 00:26:27 | |
I know, it sounds so old school, but if you learn one thing from my podcasts, I hope you learn the value of your email list. It is your most important business asset. Here is a list of the resources I used to help me craft this Podcast, some terrific ideas and advice! Listbuilding https://sleeknote.com/blog/list-building-strategies https://backlinko.com/list-building https://moosend.com/blog/list-building/ https://blog.getresponse.com/email-list-building-ideas https://blog.hubspot.com/blog/tabid/6307/bid/32028/25-clever-ways-to-grow-your-email-marketing-list.aspx https://www.helpscout.com/list-building/ https://teachable.com/blog/list-building https://sumo.com/stories/email-list-building https://socialtriggers.com/list-building/ | |||
| 25 Apr 2019 | GM-17 Amy Porterfield on Affiliate Marketing | 00:38:18 | |
Amy Porterfield has vast experience on both sides of the affiliate world, and I can’t think of anyone more qualified to share the lessons she has learned in building a wildly successful online business. Affiliate programs have been a big part of her success. Great lessons in this podcast with one of my favorite online influencers. Amy’s Podcast Online Business Made Easy
| |||
| 10 May 2019 | Mastering the Amazon Associates Program, with Sean Cannell - GM19 | 00:48:47 | |
Sean Cannell has been growing a YouTube following for, are you ready for it, somewhere around 15 years! His channels are: Links Mentioned in this Podcast: | |||
| 06 Jun 2019 | Mindset and Money - with Lisa Larter - GM 22 | 00:40:56 | |
Lisa Larter is a practical, no-nonsense straight shooter. She has been for me a trusted advisor and a terrific role model. Lisa shares some great tips on managing change and opportunity in our lives, and how to carve out your niche. You can find more with Lisa at: Lisa's book All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/ → Hire Steve as a Speaker: https://dottotech.com/speaker/ → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp → Steve’s Vlog: https://dottotech.com/vlog/ Steve’s Social Accounts → Blog: https://dottotech.com/ → Twitter: https://twitter.com/dottotech → Facebook: https://www.facebook.com/DottoTech/ → Instagram: https://instagram.com/dottotech/ → Support Dotto Tech on Patreon: https://dottotech.com/ #wearethegreywave #greymatters | |||
| 23 May 2019 | Rapid Prototyping a Digital Course - GM 21 | 00:24:32 | |
Today on Grey Matters I am going to share one of my genius ideas for rapid prototyping an online course.
You can deliver a course in days instead of months.
I have used this system to create more than 10 online courses and list builders. The most important part of the system is the Webinar Delivery, which encourages questions which we use to fill in any important missing content from the curriculum.
Steps:
1 Create a Slide Show (course content)
2 Record Screencast of presentation
3 Upload Video to Online service
4 Host Webinar delivering content
5 Host Q&A in the webinar to flesh out the course content
6 Create supporting content based on Q&A
7 Host resulting content in LMS (Thinkific)
| |||
| 17 May 2019 | Starting a YouTube Channel with Liron Segev - GM20 | 00:31:17 | |
Overcoming the roadblocks stopping so many from launching a YouTube Channel. Liron Segev joins me. Liron aka TheTechieGuy, is the Director of Customer Success at vidIQ, , a YouTube analytics company. Liron has coached hundreds of YouTube Creators helping them overcome the issues that block channel growth. In this Podcast we tackle the oh so difficult first steps all publishers need to go through while launching their channel. Links from this Episode Liron Segev, TheTechieGuy https://thetechieguy.com/ VidIQ, YouTube Analytics https://vidiq.com/ They Ask You Answer, Marcus Sheridan https://amzn.to/2YD7wDU | |||
| 03 May 2019 | The Art of Income - GM18 | 00:26:07 | |
Every online business makes money in different ways. For Content Creators the opportunities are seemingly endless. We do sometimes get so focused on our content that we forget about monetizing it effectively. In this episode I look at my pillars of income, and share with you ways to keep your "eyes on the prize"! | |||
| 04 Dec 2018 | GM-00 - Welcome to Grey Matters | 00:03:31 | |
What is Grey Matters about, and who is if for? We are glad you asked. Grey Matters is for those in the "Grey Zone" primarily Baby Boomers and GenX, who are looking to remain relevant in the digital age. We will talk about and teach online and content marketing, the tools and techniques to fire your imagination and show you how to take your experience and put it to work in the digital world.
| |||
| 27 Jun 2019 | Why Your Website is Still So Important - GM25 | 00:26:01 | |
Your website is still the most important digital asset you have. I know I sound like I am preaching, but it is so true! Ask yourself these questions as you envision your website: 1- What is your most important engagement 2 - What is your most relevant content 3 - What is your visitors greatest pain point Then in your design make sure you are focusing on these points! Links I mention: https://prettylinks.com/All our other Links Worth Visiting! → Join us for Webinar Wednesday, every week!: http://dottotech.com/webinarwednesday → Hire Steve as a Speaker: https://dottotech.com/speaker/ → What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM → Our Amazon Store: https://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp → Steve’s Vlog: https://dottotech.com/vlog/ Steve’s Social Accounts → Blog: https://dottotech.com/ → Twitter: https://twitter.com/dottotech → Facebook: https://www.facebook.com/DottoTech/ → Instagram: https://instagram.com/dottotech/ → Support Dotto Tech on Patreon: https://dottotech.com/ #wearethegreywave #greymatters | |||