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Good Enough Counsellors (Josephine Hughes)

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DateTitreDurée
11 Sep 2024Overcoming Procrastination in your Practice00:16:09

Are you struggling to get started? Discover how to overcome your stuckness by exploring why starting new projects can feel impossible and how you can break through your inertia. Whether you're planning a private practice, group therapy sessions, or an online course, host Josephine Hughes dives deep into an understanding of what's holding you back.

In today's episode

  • How feeling overwhelmed, lacking confidence, and not knowing where to start are common challenges that can prevent people from getting started on projects.
  • Breaking tasks down into smaller steps and seeking support and guidance can help overcome these challenges.
  • Acknowledging and overcoming fears of judgment and rejection is important for moving forward with projects.
  • Prioritising projects, making time for them, and taking small actions can lead to progress and success.
  • Every step taken brings one closer to achieving their goals.

Chapters

00:00 Introduction: Struggling to Get Started

02:05 Challenge 1: Feeling Overwhelmed and Unsure

06:01 Challenge 2: Lack of Time

08:51 Challenge 3: Fear of Judgment and Rejection

10:45 Digging Deeper: What's Really Stopping You?

14:04 Conclusion: Taking Steps Towards Your Dreams

Keywords

getting started, challenges, overwhelm, confidence, fear of judgment, fear of rejection, taking action, breaking tasks down, seeking support, prioritising, small steps, private practice, counsellors

Live Feed Challenge

Join Josephine's Live Video Feed Challenge Facebook group HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

26 Jun 2024Building a Therapy Business with Emma Radway-Bright00:50:33

Emma Radway-Bright shares her journey of starting and growing her private practice. Emma specialises in working with women who have experienced gendered violence, carers of people with long-term conditions, and individuals who have had a baby that wasn't delivered to term.

In today's episode:

  • Emma's work with therapist Babette Rothschild
  • How Emma got started in private practice and bagged herself a free room
  • Her "pay it forward" scheme that enables her to offer free counselling while still getting paid
  • How an unexpected fire prepared her and her clients for lockdown
  • How Emma used her coffee habit to create connections and referrals from the local community
  • What's helped Emma attract clients through Instagram
  • How Emma manages her diary and the importance of self-care
  • Her discovery of tapping (Emotional Freedom Technique) and how it has become a valuable tool in her therapy sessions.
  • Her journey into life coaching and the importance of having a clear business plan and utilising visual tools for planning and goal-setting.

Keywords

private practice, therapy, online therapy, business, marketing, mentoring, trauma, gendered violence, long-term conditions, miscarriage, abortion, supervision, burnout, self-care, private practice, relationships, marketing, referrals, social media, tapping, Emotional Freedom Technique, life coaching, business plan, visual tools, goal-setting

Chapters

00:00 Introduction and Setting Clear Goals

01:10 Emma's Private Therapy Practice and Specialisations

25:09 Building Relationships and Attracting Clients

27:20 Utilising Social Media for Engagement

36:33 The Power of Tapping (Emotional Freedom Technique)

37:59 Expanding into Life Coaching

44:10 The Importance of a Clear Business Plan

Emma's professional and personal focus is self care and she runs a monthly experiential group that’s focussed on Self Care for Helpers providing insight, support and tools to help therapists take better care of themselves. You can find out more HERE

For Josephine's Fee Calculator, click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website:

22 Jan 2025Thriving in Private Practice with Caz Binstead00:50:03

Caz Binstead joins Josephine Hughes to discuss the interplay between ethics and business in private practice counselling. They explore the importance of understanding the unique challenges faced by private practitioners, especially in the current landscape where nearly 70% of therapists are working in private practice. Caz emphasises that ethical practices are not just about client care but also about creating a sustainable business model that supports therapists' well-being and professional growth. The conversation touches on the isolation many therapists experience, the necessity of solid contracts, and the role of social media in fostering connections among practitioners. With insights into the changing demographics of the profession and practical advice for managing burnout, this episode offers valuable guidance for both new and established counsellors navigating the complexities of private practice.

Takeaways:

  • The importance of being real in private practice marketing to connect with clients effectively.
  • Isolation in private practice can lead to burnout, emphasising the need for community support.
  • The role of ethical considerations in balancing therapeutic work with business boundaries.
  • Social media can connect therapists but also has potential downsides that should be acknowledged.
  • Pricing strategies in private practice should reflect experience and sustainability for practitioners.

private practice, therapy marketing, relational ethics, burnout in therapists, therapist community, supervision for therapists, Therapist Connect, counselling profession, ethical practice, therapy resources, private practice toolkit, therapy business, client retention, therapy fees, therapist isolation, professional development in therapy

Caz Binstead and Nicholas Sarantakis are authors of: Relational Ethics in Psychotherapy and Counselling Private Practice, part of the Ethics in Action series published in 2024 by Routledge. You can find Caz on her website HERE.

To find out more about Therapy Growth Group, please click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

12 Feb 2025Attract More Therapy Clients Using Social Media00:18:49

In this episode of the Good Enough Counsellors Podcast, Josephine Hughes discusses how therapists can use social media to attract more clients and grow their practice. Social media can be a powerful tool, but it’s easy to feel stuck when you’re unsure what to post. Josephine provides a simple framework to help therapists create content to connect with their audience, build trust, and drives potential clients to their practice.

If you’ve ever found yourself staring at a blank screen, unsure of what to post next, this episode is for you! Josephine covers how to plan your content using themes, the importance of consistency, and how awareness dates can inspire your social media calendar. By the end of this episode, you’ll have practical tips that will help make posting on social media easier and more effective.

Whether you're a therapist just starting out on social media or you're looking for ways to refresh your strategy, you’ll walk away with actionable insights to help you attract more clients.

Takeaways:

  • Social media is an invaluable tool for therapists seeking to connect with potential clients and attract referrals.
  • Establishing a content framework not only alleviates the pressure of content creation but also fosters consistency in engagement with your audience.
  • Incorporating awareness dates into your content strategy can provide inspiration and relevance, enhancing the emotional connection with your followers.
  • By categorising posts into education, encouragement, engagement, and empowerment, therapists can effectively reach different sectors of their audience.
  • Consistent posting helps build trust and familiarity, ultimately making your audience anticipate your content and rely upon your insights.
  • Planning ahead by utilising awareness dates makes it easier to post and enhances your social media presence.

social media for therapists, content ideas for therapists, how to attract clients on social media, Mother's Day content ideas, social media content planning, tips for therapists on social media, therapist social media tips, private practice marketing strategies

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

19 Jun 2024Directory Profiles: Strategies for Every Searcher00:14:42

How do potential clients conduct their search for a counsellor when they're looking through a directory such as Psychology Today or Counselling Directory? And how can counsellors and psychotherapists optimise their profiles to appeal to different types of search behaviour?

In this episode:

  • How different types of search behaviour can influence choice of therapist
  • How counsellors can improve the likelihood of being noticed
  • What type of content to include to appeal to different types of people
  • How to structure content to reach more potential clients

Chapters

00:00 Understanding Client Search Behaviour

03:33 Different Client Behaviours

05:55 Writing for "Idle Scrollers"

07:21 Attracting Clients with Clear Communication

09:13 Helping Emotional Searchers

11:31 Putting Yourself in the Shoes of Potential Clients

Keywords

directory profiles, therapist search behaviour, optimising profiles, attracting clients, clear communication

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

01 Jan 2025From Self-Doubt to Self-Love: A Journey for Counsellors00:15:51

In this episode, Josephine Hughes emphasises the importance of self-belief and the unique experiences that shape who we are. She addresses the common struggle many face in receiving praise and appreciation, often rooted in past experiences and negative self-perception.

The discussion encourages listeners to recognise their uniqueness and the value of their life experiences, even those that have been challenging. Ultimately, it inspires a shift in perspective, urging listeners to embrace their potential and the gifts they can offer to others, particularly in the realm of counselling

Takeaways:

  • Many people struggle with self-belief, especially when starting new endeavours, which can hinder progress.
  • Receiving praise can evoke cognitive dissonance for those who feel undeserving of appreciation.
  • Life experiences, even the difficult ones, contribute to our uniqueness and can empower us.
  • Counsellors can use their challenges to connect with clients on a deeper level.
  • Fear of rejection is a natural response that can prevent us from reaching our potential.
  • Embracing our unique qualities and experiences can help us become better helpers and healers.

Keywords:

counselling, neurodiversity, private practice, self-acceptance, counsellor training, dyslexia in therapy, support for therapists

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

09 Apr 2025How to Make Social Media Easier for Therapists00:21:14

In this month’s Good Enough Counsellors podcast, I’m taking my own advice - yes, really! With a busy week supporting therapists in the Therapy Growth Group, I didn’t have time to prep a brand new episode, so I’ve reused some golden content from a previous episode on social media planning.

This episode is perfect for you if you're a therapist who struggles with planning content or posting consistently. Whether you're a meticulous scheduler or more of a "post as the mood takes you" type, there's something here for you.

Plus, I’ll share:

  • Ideas for social media posts for May 2025
  • How to use Mental Health Awareness Week (13–19 May, theme: community) in your content
  • Ways to tailor posts to your niche - whether that’s trauma, anxiety, bereavement, neurodivergence, addiction, or maternal mental health
  • A few lighter post ideas to mix things up (yes, Talk Like Yoda Day makes an appearance...)

Takeaways:

  • Why it’s okay to reuse your posts (and your podcast content!)
  • Different approaches to social media planning—and how to find one that works for you
  • How to use awareness days like Mental Health Awareness Week and Maternal Mental Health Awareness Week to connect with your audience
  • How to create post themes that make your content easier to write and more consistent
  • A little reminder that social media can be fun too

Links referenced in this episode:


Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords: social media marketing for therapists, mental health awareness week, social media planning tips, content ideas for therapists, promoting therapy on social media

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

25 Dec 2024Building a Successful Private Practice with Tracey Carlisle00:24:33

In this episode, Josephine Hughes interviews Tracey Carlisle about her inspiring journey from secure employment to establishing a fulfilling counselling private practice. Faced with frustration and the fear of returning to a job she didn't enjoy, Tracey found the courage to make a significant change in her life. She decided to take the leap into full-time private practice, realising that all her hard work and training were leading her to this moment. Tracey highlights the importance of mindset and taking action, emphasising that waiting for everything to be perfect can hold you back. Now thriving in her practice, she reflects on the support she received and encourages others to trust themselves and take that first step towards their dreams.

Takeaways:

  • Planning your exit from a full-time job can ease the transition to private practice.
  • Building a client base can start with word-of-mouth recommendations from friends and family.
  • Establishing clear boundaries with clients from the start can prevent awkward situations later.
  • Tracey found that taking small steps towards private practice ultimately made a significant impact on her journey.
  • Realising that "if not now, then when" gave Tracey the motivation she needed to take the leap into full-time practice

To take advantage of Josephine's special Therapy Growth Group offer, please click HERE to register and pay.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

27 Nov 2024How to Set Up a Clinical Will for Therapists with Michael Toller00:52:12

In today’s episode of the Good Enough Counsellors podcast, Josephine Hughes talks with Michael Toller, psychotherapist and creator of the Clinical Will App, about why every therapist needs a clinical will. Michael shares his journey of developing the app to help therapists protect their clients’ privacy and ensure ethical practice in case something unexpected happens. We dive into what a clinical will is, how it works, and why it’s essential for all solo practitioners to have one in place.

Takeaways:

  • What a Clinical Will is: A clinical will is a process that ensures clients are cared for if a therapist is suddenly unable to continue working, whether due to illness or death.
  • Why Therapists Need One: It’s crucial for therapists to have a clinical will in place to protect their clients’ confidentiality and ensure proper handling of their cases in the event of an emergency.
  • How the Clinical Will App Works: Michael explains how the app securely stores client contact details and makes it easy for a trusted person (clinical trustee) to access this information if needed.
  • Setting Up Your Clinical Will: Learn how easy it is to use the Clinical Will App and why regular updates are important to keep your information current.
  • The Importance of Choosing the Right Trustee: The episode discusses the importance of appointing a qualified clinical trustee and the role they play in ensuring your wishes are carried out ethically and professionally.
  • Additional Ethical Considerations: Michael discusses the broader need for therapists to demonstrate their ethical practice, and how technology can support this goal.

Keywords:

psychotherapy, coaching, neuropsychoanalysis, private practice, clinical will, client information, clinical trustees, Clinical Will app, clinical wills, therapists, counsellors, trustees, passwords, logins, cost structure, security measures, client data, technology, ethical practice

Find the clinical will app HERE and Michael on LinkedIn HERE

For more information about Therapy Growth Group, click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and...

29 May 2024Feeling Good Enough with Joshua Fletcher00:53:22

How can counsellors navigate their self-doubt and their inner critical voice as they deliver therapy? Hear from Joshua Fletcher, author of And how does that make you feel? in this wide ranging interview which discusses his motivation, his life as a therapist and author and the vital importance of authenticity.

In today's episode:

  • Who's Daphne?
  • Client confidentiality and the ethics of publishing a counselling book with case studies
  • Therapist inner voices and mistakes in therapy
  • Working with celebrities and the impact of client expectations on celebrity therapists
  • How Josh grew his Instagram following
  • How vulnerability and authenticity speaks to potential clients
  • Josh's motivation following the death of his brother, Harry

You can find Josh on instagram @anxietyjosh and his book And how does that make you feel is published by Orion and is available in traditional and audio format.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

06 Nov 2024Social Media Toolkit for Introverts00:28:40

Does the thought of social media fill you with dread? Navigating social media can be particularly daunting for introverts, but in this episode, Josephine Hughes offers practical strategies for using social media platforms effectively while remaining true to oneself. The episode also contains creative ideas for December social media posts, highlighting ways to engage with followers during the holiday season while addressing the challenges many face during this time. Therapists are offered advice on how to maintain consistent posting over busy periods.

Takeaways:

  • Introverts can find social media overwhelming, but it can be a valuable tool for sharing thoughtful ideas.
  • Social media allows introverts to connect meaningfully with their audience without compromising their privacy.
  • Creating a professional social media presence can help attract clients who resonate with your reflective nature.
  • Quality over quantity is crucial for introverts; thoughtful posts can engage and connect deeply with others.
  • Introverts can use social media to build a supportive community around shared values and interests.
  • December offers unique opportunities for introverts to create engaging content while remaining true to themselves.

Keywords

introverts, social media, client attraction, authenticity, self-expression, mental health, December engagement, thoughtful posts, community building, privacy

Chapters:

  • 02:30 - Intro to Social Media for Introverts
  • 02:00 - The Dilemma of Sharing on Social Media
  • 04:21 - The Power of Thoughtful Reflection
  • 13:39 - Creating Community, Not Performance
  • 18:44 - Using Social Media for December Engagement
  • 21:04 - Navigating Holiday Challenges for Clients
  • 27:42 - Final Thoughts and Encouragement

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

04 Sep 2024October Social Media Toolkit00:16:22

Does the thought of not knowing enough about social media and technology put you off even trying to have a social media page? You're not alone. Listen to this episode to learn how much technical knowledge is actually needed and how you can still have an effective feed with minimal technical ability. The episode also contains post ideas for the month of October.

In this episode:

  • You don't have to be tech-savvy to use social media effectively as a therapist.
  • Using personal photos and sharing meaningful experiences can be a powerful way to connect with potential clients.
  • Canva is a user-friendly tool for creating graphics and visuals for social media posts.
  • October offers various themes and awareness months/weeks that therapists can use to create engaging and relevant content, including ADHD Awareness Week, Halloween and autumn as a metaphor for change
  • Mixing up the types of social media posts, including information, topical, and interactive posts, can help build a following and establish trust with potential clients.
  • Advice on how many posts to share each week

Keywords

social media, therapist, fear, confidence, technical skills, communication, potential clients, October, awareness months, awareness weeks, themes, season, holidays

Chapters

00:00 Overcoming the Fear of Using Social Media

03:02 The Power of Social Media and Reaching Potential Clients

09:43 Ideas for Social Media Posts in October

12:47 Using Seasonal Themes and Metaphors

14:16 Creating Engaging and Varied Social Media Posts

15:42 Taking Action and Getting Started

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

01 May 2024Creating a Successful Private Practice with Fi Hewkin00:47:04

How do you find the courage to get started in private practice? In this inspiring episode, Fi Hewkin shares her personal story of overcoming self-doubt to finding the confidence to be herself and attract clients.

In today's episode:

  • Fi describes some of the adversities she faced in life and how she defied expectations to become a fully qualified counsellor
  • Fi reflects on how past challenges, like domestic abuse, have shaped her approach as an empathetic therapist who doesn't shy away from swearing when it helps clients feel at ease and understood
  • How Fi got set up in private practice
  • How Fi established and runs a low cost community counselling service, including how she obtained funding to pay therapists
  • The methods Fi uses to attract clients to her practice, including how she uses social media, directories and blogging.

Takeaways:

Fi's story is one of resilience—her ability to turn 'I can't' into 'I did' serves as motivation for anyone questioning their ability to succeed in private practice. Her emphasis on staying genuine has not only attracted clients but also allowed her to grow both professionally and personally. Whether you're just starting out or looking for private practice strategies, there's much to learn from Fi about building connections through authenticity and shared humanity rather than polished facades.

Find Fi here via her website or her Facebook page

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

07 Aug 2024Slowdowns in Private Practice: Creative Solutions00:16:49

What do you do when you're faced with endings, cancellations and decreased client enquiries in your private practice?  How can you handle the inevitable fear that arises? The fight, flight and fear responses are explored, together with practical advice on what to do.

In this episode:

  • Understanding how fight, flight and freeze manifest themselves in your practice
  • How fear stifles creativity which is essential for marketing
  • What neuroscience teaches about rest and creativity
  • Practical tips for boosting creativity
  • How to organise time for marketing initiatives

Chapters:

00:00 Dealing with Reduced Client Numbers

02:09 Understanding and Managing the Fight, Flight, and Freeze Responses

05:01 The Role of Creativity in Marketing and Overcoming Fear

09:25 Rest and Allowing the Brain to Make Connections

13:11 Practical Tips for Marketing and Growing a Private Practice

16:01 The Importance of Self-Care in Marketing and Attracting Clients

Keywords:

reduced client numbers, private practice, fear, panic, fight response, flight response, freeze response, creativity, marketing, rest, brain connections, practical tips, self-care

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

02 Apr 2025Find Your Own Way in Private Practice with Suzanne Wagg00:44:07

In this episode of The Good Enough Counsellors Podcast, I’m joined by the incredible Suzanne Wagg, an integrative therapist with a fascinating journey into private practice. From 12 years in the military to working in education and the NHS, Suzanne’s story is one of resilience, growth, and learning to trust her instincts.

After receiving life-changing therapy following a brain tumour diagnosis, Suzanne knew she wanted to help others. She later became a staff counsellor at the very hospital that saved her life before transitioning into private practice, where she now works flexibly from her beautiful garden office in Lichfield.

We chat about:

  • The life events that shaped her as a therapist
  • The challenges (and surprising advantages) of moving 26 times before settling down
  • How she found confidence in marketing herself (with some help from her cat, Greybear!)
  • The power of flexibility and trusting your gut in private practice
  • Why being real, human, and a little bit sweary makes all the difference in therapy

Suzanne also shares her philosophy on hope, self-trust, and not getting caught up in comparison traps. If you’ve ever struggled with self-doubt in your practice, this is an episode you won’t want to miss!

13 Nov 20243 Simple Tweaks to Boost Your Client Enquiries00:25:30

In this episode of Good Enough Counsellors, Josephine Hughes talks about quick and practical marketing tweaks you can make to your directory profile, website, and social media presence to attract more clients during the busy pre-Christmas period. If you've got a gap in your calendar, why not use it to audit your marketing materials? Josephine walks you through three key areas to focus on:

  1. Your Directory Profile – Learn how to make your profile stand out with a compelling headline, clear and impactful sentences, and relevant keywords to catch the eye of potential clients, especially those facing seasonal struggles.
  2. Your Website – Josephine shares tips for enhancing your 'About Me' section to connect with clients on a personal level and ensuring your services page clearly communicates what clients can expect from therapy.
  3. Your Social Media – From ensuring your bio speaks to your ideal clients, to publishing posts about seasonal struggles (hello, Christmas stress!), this episode is packed with actionable tips to help you reach more clients on your social platforms.

By the end of the episode, you'll be ready to implement small but effective changes that could bring a big impact, just like they did for Sara, who landed eight new clients in a fortnight. Tune in to get your marketing ready for the festive season and beyond!

Key Takeaways:

  1. Audit Your Directory Profile: Your headline is crucial! Be specific about the clients you help and use keywords that resonate with people’s current struggles, like "difficult family relationships" during the festive season. Also, ask someone else to check if your profile makes sense to non-counsellors
  2. Revamp Your 'About Me' Page: Your bio should highlight your personality and experience in a way that speaks directly to potential clients’ concerns. Remember, it’s not about you—it's about how you can help them.
  3. Make Your Website Clear and User-Friendly: Is it obvious what you do and how clients can benefit from working with you? And don't forget that all-important call to action—make it easy for people to reach out!
  4. Social Media Bio Optimisation: Make sure your social media bio includes key details like your location, the issues you work with, and a link to your website. It's all about getting found by the right people.
  5. Don't Forget to Post About Your Availability: It’s easy to forget to let people know you're taking clients, but a simple post about available spots can create a sense of urgency and get those enquiries rolling in!

Keywords

counselling marketing, attract clients, directory profile tips, private practice growth, therapy website optimization, client inquiries, festive period counselling, social media for therapists, therapy growth group, mental health marketing strategies, counselling niche identification, effective therapy bios, client connection strategies, keywords for therapists, therapy marketing audit, increase client bookings, counselling services promotion, therapist visibility online, engaging therapy content, holiday season mental health support

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on

15 May 2024Step by Step: Building your Private Practice00:16:09

Whether you're an experienced therapist or just embarking on your journey, this podcast offers valuable insights into overcoming the challenges of building a successful private practice.

In today's episode:

  1. The Allure of Looking Professional: Discover how striving for a professional image can protect you from criticism but may also hinder your progress by fuelling perfectionism.
  2. Branding vs. Action: Learn why spending excessive time on branding might delay reaching out to clients and how it could be a form of self-protection against feelings of vulnerability.
  3. Embracing Imperfection: Hear about real-life examples demonstrating that sometimes, letting go of rigid preparations allows for more natural and effective client interactions.
  4. Equipment as Metaphor: Find out why accumulating 'equipment' (e.g., qualifications, tools) can prevent you from actually 'starting the walk,' paralleling the fear many have when beginning their practices.
  5. Planning Your Route: Gain insights into setting realistic goals and milestones for your practice while avoiding comparisons with others who may seem ahead in their journeys.
  6. Enjoying The Journey: Be reminded that despite aiming for success, it's important to appreciate the process, connect with what you love about your work, and recognise how far you've come already.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

08 May 2024Social Media Toolkit - June00:16:14

A common question for counsellors thinking about promoting themselves on social media is how much time will it take - and is it worth doing it in terms of client enquiries?

So listen to today's episode to find out:

  • how to save time by having a social media posts planned in advance
  • how to efficiently run your social media if you're not a planner by nature
  • time management tips
  • content creation strategies
  • how to maximise engagement with your content

Learn how to use the following social media dates

June's Themed Posts:

  • Pride Month
  • Autistic Pride Day (June 18th)
  • Stonewall Day (June 28th)
  • Juneteenth (June 19th)
  • Stillbirth and Neonatal Death Awareness Month

Health Awareness Days in June:

  • International Panic Day (June 18th)
  • PTSD Awareness Day (June 27th)
  • Tourette’s awareness (June 7th)

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

26 Mar 2025Why Clients ghost therapists (and what to do about it)00:20:48

Have you ever had a client just… disappear? No explanation, no cancellation - just silence? Being ghosted as a therapist can be frustrating, confusing, and even a little painful. It’s easy to start wondering: did I do something wrong?

In this episode, I share my own experience of being ghosted by a client - and why I assumed the worst instead of considering other possibilities. We’ll explore why therapy clients ghost, how self-doubt and imposter syndrome can creep in, and why it’s especially hard for neurodivergent therapists with Rejection Sensitivity Dysphoria (RSD).

We’ll also discuss how to handle client no-shows in private practice, whether you should follow up, and ways to reframe ghosting so it doesn’t shake your confidence.

If you’ve ever been left wondering what happened when a client stopped coming to therapy, this episode will help you feel less alone and more equipped to move forward.

Takeaways:

  • Why therapy clients ghost - and why it’s not always about you
  • How ghosting can trigger self-doubt, imposter syndrome, and embarrassment
  • The impact of Rejection Sensitivity Dysphoria (RSD) on neurodivergent therapists
  • Should you follow up? How to handle client no-shows professionally
  • How to reframe ghosting so it doesn’t undermine your confidence

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

therapy ghosting, being ghosted by clients, private practice challenges, therapist self-care, emotional impact of ghosting, self-compassion for therapists, managing client dropouts, reasons clients stop therapy, effective cancellation policy, overcoming self-doubt as a therapist, peer support for therapists, navigating client relationships, therapy growth group

10 Apr 2024Social Media Toolkit: May00:15:08

Stuck on what to post on social media? Listen to this episode for some practical and creative ideas to revitalise your social media pages and make them topical for your followers.

Learn how to increase engagement on your page.

Plan your campaigns for the month of May and get ideas for how you can use:

  • Teen Self-Esteem Month
  • Maternal Mental Health Month
  • Mental Health Week
  • World Laughter Day
  • Ego Awareness Day
  • LGBTQ visibility days

Remember, social media is all about creating connections with people so that they make referrals to your counselling practice.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

18 Sep 2024Beyond Directory Profiles00:18:26

How can you get clients to book in once they've looked at your Psychology Today or Counselling Directory profile? In this episode of the Good Enough Counsellors podcast, Josephine Hughes discusses the importance of building trust with potential clients in therapy. She explores client concerns about booking sessions and the effectiveness of video content in establishing a therapist's credibility. Josephine also addresses common fears around creating video content and encourages therapists to embrace visibility as a means to attract clients.

In this episode:

  • Why clients may feel nervous about paying in advance
  • How directories provide a sense of safety for clients
  • The ways that blogs and videos can showcase expertise and attract clients
  • Why video marketing is crucial for engagement
  • Reassurance that authenticity is more important than a polished production
  • The ways that video can address client concerns effectively
  • What to consider when using video on your website
  • How using YouTube can also enhance discoverability

Keywords

therapy, marketing, client trust, video marketing, counselling, online presence, therapist visibility, social media, client engagement, mental health

Chapters

00:00 Understanding Client Concerns

03:04 Building Trust Through Marketing

05:52 The Power of Video Marketing

09:49 Overcoming Video Anxiety

17:03 Final Thoughts and Community Engagement

Click HERE to join the 2024 Live Feed Challenge

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

22 Jul 2024The Myth of the Perfect Therapist with Samantha Lee00:50:03

Is it true that you have to be "sorted" to be a counsellor? Josephine interviews Samantha Lee about her journey into private practice counselling and how she uses inner child therapy. Samantha shares her initial struggles and insecurities as a counsellor and how she overcame them. She discusses her experience with building a business page and finding her authentic voice through poetry and describes the importance of inner child work. The interview ends with a plea to therapists to consider what constitutes a "successful" private practice and how this is individual based on your circumstances.

In this episode:

  • Samantha's transition to being in private practice
  • Being open and honest about struggles and insecurities as a counsellor can help clients feel more comfortable and understood.
  • Inner child work can be a powerful tool in counselling, helping clients understand and heal from past experiences
  • Why therapists find it helpful to do their own inner child work before using it with clients
  • Building a private practice takes time and involves various stages and elements that need to be worked through gradually.
  • Success in private practice is not determined by the number of clients or working full-time, but by adapting the practice to suit individual needs and maintaining self-care.
  • Self-care and setting boundaries are crucial for therapists to avoid burnout and maintain their well-being.
  • Having multiple income streams, such as courses, can provide stability and support during challenging times.
  • It is important to prioritise long-term goals and consider how the private practice will be managed in the future.

Keywords

counselling, therapist, inner child, struggles, authenticity, vulnerability, continuous professional development, learning, inner child work, personal growth, courses, private practice, self-care, boundaries

Chapters

00:00 Introduction and Struggles as a Counsellor

04:04 Finding Authenticity Through Poetry

11:36 The Power of Inner Child Work

15:55 Embracing Vulnerability as a Counsellor

25:27 The Importance of Continuous Professional Development

26:28 The Power of Inner Child Work in Therapy

27:54 Creating Courses Based on Personal Experience

33:44 Challenges and Adaptation in Building a Private Practice

35:04 Self-Care and Setting Boundaries for Therapists

36:01 The Role of Multiple Income Streams in Private Practice

37:51 Prioritising Long-Term Goals in Private Practice

43:30 Self-Love and Being Your Own Number One Fan

45:25 Physical Health and Self-Care for Therapists

47:47 Avoiding Comparison and Pressure in Private Practice

You can find Samantha's website and details of her course HERE and on Facebook at Samantha Lee Counselling

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients

13 Mar 2024Social Media Toolkit: April00:16:57

Stuck on what to post on social media? Listen to this episode for some practical and creative ideas to revitalise your social media pages and make them topical for your followers.

Learn how you can increase engagement with your page.

Plan your campaigns for the month of April and get ideas for how you can use:

  • the Easter break
  • Stress Awareness Month
  • World Autism Acceptance Week
  • LGBTQ+ days such as Asexuality Day, Non-Binary Parents Day, and Lesbian Visibility Day

Remember that increasing visibility can lead not only direct client engagements but also indirect referrals through friends and family networks.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

26 Feb 2024Good Enough Counsellors - Trailer00:01:03

Welcome to the Good Enough Counsellors Podcast!

In her new series, Josephine explores personal growth, professional development, and the art of building a private practice. Join her each week for marketing insights, interviews with established therapists, and dedicated mindset episodes.

Find her first episodes, "Getting Started", and "From Employment to Full Time Practice" on all platforms on Thursday 29th February.

Connect with Josephine


04 Dec 2024Managing Cancellations and Income during December00:27:43

The festive season often brings challenges for counsellors in private practice. These include client cancellations, fluctuating appointment numbers and the associated reduction in income. In this episode Josephine Hughes encourages therapists to take proactive steps in managing their schedules, finances and communicating boundaries so that they can look after themselves as well as their clients.

Takeaways:

  • As you approach the festive season, be intentional and prepared for client changes.
  • It's essential to communicate your availability and cancellation policies to clients ahead of time.
  • Taking time off during December will help your well-being and client care.
  • Plan how to manage an influx of clients after the holiday season effectively.
  • Consider adjusting your fees to accommodate time off and ensure steady income.
  • Remember that self-care during busy periods is vital for long-term sustainability in your practice.

Keywords:

counselling, private practice, client management, self-care, festive season, cancellations, financial planning, communication, boundaries, mental health

Chapters:

  • 00:11 - The Lesson of Hoodwinked
  • 03:09 - Planning for the Holiday Season
  • 06:52 - Preparing for Time Off and Financial Management
  • 13:56 - Managing Client Influx and Self-Care
  • 21:15 - Planning for Client Communication
  • 23:40 - The Importance of Self-Care in Therapy Practice

To access the Fee Calculator Tool, please click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

02 Oct 2024Social Media Toolkit: November00:17:22

Do you find it difficult to post on social media - perhaps you’re always double and triple checking what you say?  Maybe you worry about what others will think or you compare yourself to other private practice counsellors who seem much more knowledgeable than you.  In this week’s episode, Josephine Hughes discusses the impact of imposter syndrome on private practice therapists and their social media marketing and how to combat it.  The second part of the episode includes ideas for posts in November 2024.

In today’s episode:

  • How to tell if you’re affected by imposter syndrome in your marketing
  • How imposter syndrome affects your willingness to post
  • Why self-doubt can be helpful in your marketing
  • What to do about criticism on social media and how to counter shame
  • How focusing on your clients’ needs can help
  • The importance of relatability and authenticity

Get practical ideas for using the following awareness events:

  • Movember and Men’s Health Awareness Month
  • Lung Cancer and Pancreatic Cancer Awareness Months
  • Anti-Bullying and Self-Care Weeks
  • Stress Awareness Day 
  • White Ribbon Day

Keywords

imposter syndrome, social media, self-doubt, vulnerability, mental health, awareness events, public humiliation, personal growth, sharing experiences, community support

Chapters

00:00 The Impact of Public Humiliation

02:00 Understanding Imposter Syndrome

06:14 The Value of Self-Doubt

09:53 Embracing Vulnerability and Criticism

14:04 Learning from Failure

16:06 Social Media Strategies for November

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

05 Jun 2024Social Media Toolkit - July00:15:35

Is it really worth bothering with social media or is it better to advertise on commercial directories? Listen to this episode to find out:

  • the advantages of social media over traditional advertising methods
  • how you can use your authentic self to connect with potential counselling clients
  • how you can establish yourself as the counsellor for clients to turn to
  • what to say in sales posts

Learn how to use the following social media dates.

July's themed posts:

  • Bereaved Parents Month
  • Alcohol Addiction Week
  • UEFA Euro 2024
  • Wimbledon
  • Paris Olympics
  • Pets Remembrance Day
  • World Listening Day
  • Samaritans Awareness Day

To join the Make Your Profile Work training in Therapy Growth Group, please click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

30 Oct 2024Small Steps to Success: Insights from the Independent Podcast Awards00:26:24

In this episode, Josephine Hughes reflects on her experience at the Independent Podcast Awards, sharing insights on achieving dreams, the importance of community, and the unique role of counsellors. She emphasizes that success is attainable by being true to oneself, taking small steps, and seeking support from others. The conversation highlights the need for therapists to promote their services and the impact they can have on clients' lives.

Takeaways

  • The warmth of connection can profoundly impact individuals.
  • Achieving dreams is possible through determination and authenticity.
  • Organisational skills are not a prerequisite for success.
  • Mindset plays a crucial role in finding opportunities in therapy.
  • Taking small, manageable steps can lead to significant progress.
  • Community support is vital for personal and professional growth.
  • Counsellors hold a special place in their clients' hearts.
  • Networking can open doors to new opportunities.
  • It's important to communicate the value of private practice therapy.
  • Every step taken brings you closer to your goals.

Keywords

Independent Podcast Awards, counselling, private practice, achieving goals, community support, mindset, therapy, personal growth, networking, podcasting

Chapters:

  • 00:01 - Introduction to the Awards Night
  • 00:40 - The Impact of Connection
  • 00:51 - Dreams and Goals: A Personal Journey
  • 01:12 - Networking and New Opportunities
  • 03:09 - The Importance of Small Steps
  • 03:54 - Overcoming Self-Doubt and Fear
  • 08:53 - Learning from Others: Jo's Story
  • 10:00 - Reframing Mindsets: The Power of Belief
  • 11:49 - The Need for Awareness in Therapy
  • 23:20 - Finding Support and Community
  • 25:36 - Closing Thoughts and Encouragement
  • 25:59 - Outro and Further Resources

The podcasts mentioned in the episode are Gloriously Unready, Jo's Art History Podcast, and It's a Continent

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

03 Apr 2024Embracing Neurodivergence in Private Practice with Louise Brown00:42:01

What's it like to be neurodivergent and in private practice? Louise Brown shares fascinating insights from her own journey of embracing her true self and integrating her neurodivergence with her private practice.

In today's episode:

  • How recognising her neurodivergence allowed Louise to reshape her approach as a therapist
  • The impact of late diagnosis on self-perception and client relationships
  • How openly embracing her identity attracts clients with similar experiences
  • The challenges faced during unmasking and integrating newly discovered aspects of herself into professional life
  • The role language plays in shaping our understanding and expression of our identities
  • Dealing with stigma around self-disclosure within therapeutic practices
  • Supporting clients through the grief associated with late realisation or diagnosis

Louise is a queer, multiply neurodivergent Therapist, Supervisor and Trainer working in private practice. Louise has previously worked for many years as a disability practitioner before training as a therapist and coming to know her neurodivergent identity. She now works predominantly with neurodivergent clients and therapists, exploring their own neurodivergent identities and figuring out how to curate a life that works for them.

You can find out more about her here: http://www.curiosityspot.co.uk/

For details of the next course visit: https://www.curiosityspot.co.uk/upcomingtraining

Sign up for her newsletter here: https://www.curiosityspot.co.uk/upcomingtraining 

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

20 Mar 2024From Self-Doubt to Confident Marketing00:12:33

What is it that is holding you back from marketing your private practice?

Is it about marketing skill - or confidence?

This episode is full of ideas about how you can feel more confident to share your practice and attract the clients who need your help.

In today's episode:

  • How to believe in your ability that you're someone who can help others
  • What Brené Brown has to say about feeling good enough and imposter syndrome
  • Reframing how you see yourself and your service to help you charge your worth

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

06 Mar 2024How Do Clients Choose Their Therapist?00:16:34

How do you stand out from the crowd on directories? Today's episode is all about how to help clients find a good match for their needs - and how you can show them why you might be the right choice.

In today's episode:

  • Which therapy directory is best?
  • The difficulty clients face in finding a therapist due to lack of differentiation
  • How niching in therapy can help - and why counsellors worry about it
  • The importance of profile pictures but what information is also necessary to help clients make an informed choice
  • How client emotions can influence their choice
  • Advice that clients may read about how to find a therapist

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

15 Jan 2025Confident Social Media Marketing for Counsellors00:25:27

Finding clarity in your purpose for social media is essential for effective marketing, especially as we enter a new year. Josephine Hughes discusses the importance of understanding your "why" behind your social media presence and how it can guide your content strategy. She emphasizes three key points: clarity, consistency, and character, which are vital for resonating with your audience and attracting clients. By defining who you're trying to reach and establishing measurable goals, you can create a more impactful social media presence. Additionally, Josephine shares practical ideas for content in February, leveraging awareness days to connect with potential clients and showcase your unique approach.

Takeaways:

  • Establishing clarity in your social media goals can enhance your overall marketing strategy.
  • Consistency in posting helps maintain visibility and builds trust with your audience over time.
  • Character in your social media presence fosters authentic connections with potential clients.
  • Utilising awareness days allows you to create relevant and engaging content for your audience.
  • Understanding who you're trying to reach can guide your content creation effectively.
  • Measuring your progress against specific goals, rather than likes, helps maintain motivation.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

16 Apr 2025How to Handle Ethical Dilemmas in Therapy with Heather Dale00:52:59

In this episode of Good Enough Counsellors, Josephine Hughes is joined by Heather Dale - an experienced therapist, supervisor, and writer - to explore the often misunderstood world of counselling ethics. With over 40 years of practice and a BACP Fellowship under her belt, Heather brings warmth, clarity, and a touch of humour to topics that many find daunting.

Together, Josephine and Heather unravel what truly makes an ethical dilemma, why ethics might just be sexier than you think, and how to navigate common challenges - like supervision issues, gifting clients, confidentiality after death, and encountering clients in small communities.

They also explore the risks of being a therapist, how to make ethical decisions with confidence, and the tricky line between compassion and boundaries. This episode is a must-listen for trainees and experienced counsellors alike.

Takeaways

  • What really makes something an ethical dilemma
  • The six core principles of the BACP framework
  • Why you can’t claim to follow the BACP code if you're not a member
  • Ethics in action: gifts, notes, and stand-up comedy
  • Confidentiality after death and how to handle court requests
  • Internal vs. external supervision and the ethics of disagreement
  • What to do if you spot unethical practice in a colleague

Resources Mentioned:

  • BACP’s Good Practice in Action Guides
  • Heather Dale’s article Can Ethics Be Sexy?
  • The BACP Ethical Framework

You can find Heather HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Keywords:

ethical dilemmas in counselling, BACP ethical framework, Heather Dale BACP, counselling ethics, therapy ethics, therapy supervision ethics, real life ethical dilemmas

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

09 Oct 2024Write Your Directory Profile Without Feeling Like a Fraud00:18:17

Have you ever sat in front of blank computer screen, stuck about how to describe yourself in a directory profile entry? You doubt whether you've got anything unique to offer and worry you'll mislead clients if you claim any special expertise. In this episode, Josephine Hughes discusses how imposter syndrome hinders therapists from writing effective profiles, and offers practical tips to make directories appeal to potential clients. By embracing their experiences and asserting their value, therapists can create profiles that truly connect with potential clients and reflect their authentic selves.

In today's episode:

  • How imposter syndrome often leads therapists to feel unworthy and hesitant to market themselves effectively.
  • The impact of sharing your personal journey as a therapist to build trust with potential clients.
  • Whether niching down in your practice is appropriate at the start of your private practice career
  • The dangers of mimicking other therapists' profiles because authenticity is crucial for connecting with clients.
  • How to state you can help clients without feeling pushy or salesy.
  • A reframe about the purpose of your profile and how that helps with imposter syndrome.

Keywords

Impostor Syndrome, therapists, directory profiles, self-doubt, qualifications, niching, client connection, marketing, therapy, personal branding, psychology today, counselling directory

Chapters

00:00 Understanding Impostor Syndrome in Therapy Marketing

04:06 The Impact of Qualifications on Client Perception

07:58 Overcoming the Fear of Niching

10:53 Claiming Your Expertise and Value

14:50 Practical Tips for Writing Your Profile

To access Josephine's Make Your Profile Work training, please click HERE to join Therapy Growth Group

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

31 Jul 2024Social Media Toolkit: September00:17:20

What can you do to manage your social media presence over breaks and holidays? Listen to Josephine's struggles with turning off social media, the fear of missing out on clients and what to do about it. In the second half of the episode, Josephine provides ideas for social media posts in September, focusing on themes such as fresh starts, transitions, and awareness days.

In this episode:

  • Taking breaks from social media is important for mental health and well-being.
  • Scarcity thinking can lead to anxiety about missing out on clients, but it's important to acknowledge that there is plenty of support available.
  • Setting boundaries and modelling self-care is essential for maintaining a healthy social media presence.
  • Social media ideas for the month of September

Learn how to use the following social media dates:

  • World Suicide Prevention Day (10th)
  • Youth Mental Health Day (19th) – Theme: #ControlTheScroll
  • Sexual Health Awareness Week (11th)
  • Bisexuality Awareness Week & Bi Visibility Day (23rd)

Celebrate quirky days such as Ginger Cat Appreciation Day (1st), Read a Book Day (6th), Blame Someone Else Day (13th), Batman Day (21st), Ask a Stupid Question Day (28th).

Chapters

00:00 Introduction

01:11 Struggles with Taking Breaks from Social Media

03:39 Overcoming Scarcity Thinking and Setting Boundaries

06:07 Managing Social Media Presence During Holidays

10:24 Ideas for Social Media Posts in September

16:34 Conclusion

Keywords

social media, breaks, holidays, scarcity thinking, self-care, boundaries, fresh starts, transitions, awareness days

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

22 May 2024Directory Profiles: Ditch the Jargon00:16:53

How do you create effective profiles for directories such as Psychology Today, Counselling Directory or BACP Find a Therapist? This episode encourages counsellors and psychotherapists to think about what their clients need to hear in order to be able to choose them.

In today's episode:

  • the power of a good profile and how it will help your private practice
  • why talking about your modality doesn't help
  • the importance of taking reading age into consideration
  • avoiding technical language and industry jargon
  • what frightens clients away
  • qualifications versus connection and relatability
  • understanding client search behaviour

Click HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2024.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

23 Apr 2025Overwhelmed by Private Practice?00:25:28

Feeling completely overwhelmed by private practice? Whether you’re just getting started or stuck with marketing your existing therapy practice, this episode is your gentle nudge to take action - one tiny step at a time.

Josephine shares her own story of paralysis when starting out, and how the idea of a minimum viable product helped her move forward without needing everything to be perfect. You'll learn how to break down daunting tasks, how to get motivated with small wins, and why starting scrappy is better than not starting at all.

Takeaways:

  • Why overwhelm happens and what to do about it
  • The myth of needing a “perfect” website, logo, or strategy
  • The concept of minimum viable product and how it applies to private practice
  • How to break down big tasks like updating your directory profile
  • The power of 15-minute timers and the Pomodoro method
  • Real-life examples of starting small - from directory entries to social media posts
  • Why progress, not perfection, is the key to growth

If private practice feels too big or too much, you’re not alone - and it doesn’t have to stay that way.

Want help writing your directory profile? I’ve written a range of blogs to guide you - head to josephinehughes.com/blog

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

private practice tips, starting private practice, marketing for therapists, motivation for therapists, setting up a therapy practice, private practice marketing strategies, mental health business tips, productivity for therapists, therapy practice management, getting clients in private practice

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

16 Oct 2024Turning Doubt into Growth00:27:48

Embracing a growth mindset is crucial for overcoming self-doubt and navigating challenges, as highlighted by Josephine Hughes in this episode of the Good Enough Counsellors podcast.

She emphasises the importance of viewing experiences as opportunities for learning rather than assessments of personal worth. Josephine shares her recent journey of stepping out of her comfort zone by hiring a business coach, which initially sparked doubts but ultimately reinforced her decision. Throughout the podcast, she encourages therapists to approach new endeavours with a playful attitude, drawing on personal anecdotes to illustrate how playfulness can alleviate anxiety and enhance creativity. By connecting with one's core values and maintaining a supportive network, individuals can cultivate resilience and confidence in their professional journeys.

Takeaways:

  • Seeing challenges as opportunities to learn fosters a growth mindset and resilience.
  • Criticism does not define your worth; it's a chance to embrace growth and learning.
  • Embracing a playful attitude can lead to more enjoyable and successful experiences.
  • We are often more likely to take risks when we believe in our ability to grow.
  • Our past experiences and values should guide us, rather than external judgments.
  • Investing in coaching or personal development is essential to our growth and success.
  • Think about the value of therapy or coaching in terms of years of investment rather than an hourly rate

Keywords:

growth mindset, business coaching, overcoming self-doubt, marketing for therapists, playfulness in learning, personal development, investing in yourself, therapy growth group, private practice success, fear of judgment, embracing challenges, coping with criticism, self-improvement strategies, nurturing creativity, building confidence, effective decision-making, accountability in business, learning from failure, fostering resilience, therapist support network

Chapters:

  • 00:38 - Introduction to Growth Mindset
  • 00:48 - The Challenge of Big Decisions
  • 03:40 - Embracing Playfulness in New Experiences
  • 10:19 - The Power of a Growth Mindset
  • 13:26 - Learning from Mistakes: A Personal Journey
  • 14:43 - Finding Your North Star
  • 22:13 - Investing in Yourself and Your Future
  • 27:01 - Conclusion: Embrace the Journey

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of...

21 Aug 2024Chloe Foster on Email Counselling & Working with LGBTQ clients00:49:01

How can you use email counselling and how does asynchronous therapy work? Join Chloe Foster to hear all about how you can make your practice more flexible and accessible with email counselling. Chloe specialises in helping LGBTQ clients and she shares more about their therapeutic work together with a discussion on the importance of checking pronouns.

In this episode:

  • How choosing a niche, such as working with the LGBTQ community, can help attract clients who are specifically looking for a counsellor who understands their unique experiences.
  • The importance of asking clients about their pronouns and creating a safe and accepting environment for LGBTQ individuals.
  • How raising prices helped both to manage Chloe's client load and create space to develop other income streams.
  • How email counselling provides flexibility for both counsellors and clients, and how asynchronous therapy eases the mental load on the therapist
  • The importance of effective training for email counselling to set clear boundaries, ensure effective communication and minimise misunderstandings.

Keywords

email counseling, LGBTQ community, niche, pronouns, training, pricing, client load, email counselling, flexibility, pricing, boundaries, training, recorded courses

Chapters

00:00 Introduction and the Potential of Email Counselling

06:18 Choosing a Niche: Working with the LGBTQ Community

11:33 Creating a Safe and Accepting Environment: Asking About Pronouns

15:14 The Importance of Understanding and Accepting Transgender Individuals

20:10 Developing Resources: Enhancing the Value of a Counselling Practice

23:25 Setting Pricing and Boundaries: Maintaining a Sustainable Practice

24:24 Raising Prices in Private Practice

26:29 The Benefits of Email Counselling

32:06 Exploring Email Counselling

36:54 Developing Email Counselling Training

46:29 Embracing New Approaches in Counselling

Download Chloe's free guide on Email Counselling and check out the website HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

29 Jan 2025Are You Charging Enough as a Therapist?00:36:55

Setting appropriate fees in private practice is crucial for maintaining a sustainable and ethical counselling private practice. Josephine Hughes explores the challenges therapists face regarding client attendance and the impact on income. She argues that a well-structured fee system allows therapists to absorb seasonal fluctuations and client cancellations without undue pressure. This enables counsellors to focus on their clients' well-being rather than their personal financial concerns. Throughout the episode, Josephine addresses common money blocks that can hinder therapists from charging what they’re worth, highlighting the need to recognise the value of their services. By adopting a more strategic approach to fee setting, therapists can create a practice that not only supports their financial needs but also fosters a healthy therapeutic relationship with their clients.

Takeaways:

  • Setting your fees requires a business mindset to sustain your private practice effectively.
  • Understanding your cancellation rates can inform more accurate fee setting strategies for clients.
  • It's essential to factor in seasonal fluctuations and client cancellations when determining your fees.
  • Avoid making pricing decisions based solely on what others in your area charge.
  • Being confident in your value as a therapist allows you to charge appropriately for your services.
  • You are not exploiting clients by charging for your services; you are providing valuable support.

Keywords

private practice, counselling fees, client attendance, cancellation policy, therapist income, fee setting, therapy pricing, client no-shows, counselling marketing, self-care for therapists, therapist profit margin, client appointment management

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

10 Jul 2024Overcoming Camera Shyness for Counsellors00:15:29

Do you feel anxious about being visible online? If you do, you're not alone. However, potential clients find photos and videos a helpful way to relate to therapists and lack of visibility may be hampering your marketing efforts. So this episode delves into how you can feel more comfortable with being on camera and how embracing your authentic self can help you connect with clients.

In today's episode:

  • how perfectionism and imposter syndrome can hold you back but how making mistakes can actually inspire others and create connection
  • why focusing on the message is more important than your appearance
  • what the "Spotlight Effect" is and how it can help you feel more comfortable
  • why self-consciousness isn't a bad thing

Chapters

00:00 Introduction: Fear of Being Seen

01:09 The Importance of Visual Content

04:54 Self-Consciousness: A Social Skill

07:30 Shifting Focus from Appearance to Value

08:30 Embracing Imperfections

13:20 Self-Compassion and Being Authentic

15:12 Closing Remarks

Keywords

camera shyness, anxiety, therapists, online presence, trust, perfectionism, imposter syndrome, self-compassion, authenticity

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

11 Dec 2024Social Media Strategies for December and January00:19:52

Is it worth continuing to post on social media during busy times, even when you're not seeing results? Josephine Hughes shares her insights on how maintaining a consistent presence can build trust and familiarity with potential clients, ultimately leading to better engagement and client enquiries. She discusses practical strategies for creating content efficiently and provides ideas for January using relevant themes and awareness days.

Takeaways:

  • Consistency is crucial for building trust and engagement on social media platforms.
  • Batch creating content can save time, especially during busy periods like December.
  • Repurposing old posts and content is a smart strategy to maintain visibility.
  • Using social media schedulers can streamline your posting process and keep you organised.
  • New Year's resolutions provides engagement opportunities as does the topic of Divorce Month
  • Remember to focus on self-love and mental health topics such as Blue Monday and Parents Mental Health Day during the challenging winter months.

Keywords:

social media, consistency, engagement, content creation, therapy, mental health, new year resolutions, self-love, social media strategy, client engagement

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

20 Nov 2024Simple SEO to Attract More Counselling Clients00:30:04

Search engine optimization (SEO) is an essential aspect of marketing your private practice, as it helps potential clients find you online. In this episode, Josephine Hughes demystifies SEO, breaking it down into practical tips that even those intimidated by technology can easily understand. She emphasises the importance of having a clear and relevant URL, effective keywords, and engaging content like blogs to boost your website's visibility. Additionally, she highlights that while SEO is valuable, building trust through personal connections and networking within your community is equally crucial for gaining referrals. This episode offers a comprehensive overview of how to optimize your online presence while reminding listeners that authentic relationships are key to a successful practice.

Takeaways

  • SEO can be intimidating, but it's manageable.
  • Understanding how search engines work is key to SEO.
  • Your website's URL should reflect your services clearly.
  • Using keywords effectively can improve your website ranking.
  • Blogs help keep your website active and relevant.
  • Alt text for images can enhance SEO.
  • Internal and external links are important for SEO.
  • Networking in your community builds trust and referrals.
  • Personal connections are vital for gaining client trust.
  • SEO is just one aspect of a comprehensive marketing strategy.

Keywords

SEO, search engine optimization, counselling, marketing, private practice, online visibility, networking, trust, keywords, website optimization

Chapters:

  • 00:14 - Understanding Online Counselling and SEO
  • 02:37 - Understanding Search Engine Optimization
  • 14:50 - Advanced SEO Strategies and Resources
  • 21:38 - Building Trust Through Community Engagement
  • 24:53 - Building Connections and Community

28 Feb 2024Getting Started00:15:53

In my work with counsellors, I find time and again that people struggle with getting started - especially with their counselling private practice. It's all very well in theory saying you're going to do something - but actually doing it can be much more difficult.

Today's episode is all about facing down the fears that might stop you from making that first step - and how to stay focused so that you can begin.

In Today's Episode:

  • The difficulty in receiving praise: how uncomfortable it can be to accept positive feedback that contradicts ingrained self-beliefs.
  • Embracing uniqueness: A central theme is recognising your unique life experiences and perspectives as strengths. I encourage you to appreciate your individual journey and see past hardships not just as obstacles but also as valuable tools for growth.
  • The power of personal experience in counselling: Personal struggles often foster deep empathy and understanding, making counsellors more effective in supporting clients. Examples include neurodivergent counsellors who can offer unique insights into client challenges.
  • Confronting cognitive dissonance: I discuss how you can fear your own potential more than any perceived inadequacy. This segment addresses the fear of rejection that holds you back from exploring your capabilities.
  • Encouragement for action-taking: I share my journey from feeling inadequate to stepping out of my comfort zone — highlighting the fun you can find in exploring your potential despite fear of criticism.

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

14 Aug 2024Marketing Solutions for Private Practice Slowdowns00:19:08

What can you do if you're experiencing a slowdown in client enquiries and bookings? First, check your statistics to make sure what's actually happening. Next, see what you can do to improve your existing marketing. If you're fully utilising your current advertising spend, what other approaches can you take to promote your private practice? This practical episode helps you to identify ideas of how you can reach more potential clients.

In today's episode:

  • Comparing your client numbers over time can help you recognise seasonal fluctuations and alleviate doubts about your practice's success.
  • Use the summer slowdown to focus on marketing efforts and attract new clients.
  • High-touch marketing, such as word-of-mouth referrals, can be effective in reaching potential clients.
  • Overcoming self-doubt and fear of rejection is crucial in taking action to address gaps in your schedule.
  • Take practical steps, such as utilising marketing strategies and seeking support from peers, to grow your private practice.

Chapters

00:00 Navigating Seasonal Fluctuations in Private Practice

04:01 Strategies for Addressing Gaps in Your Schedule

09:21 The Power of High-Touch Marketing

13:13 Overcoming Self-Doubt and Fear of Rejection

16:08 Practical Steps for Growing Your Private Practice

Keywords

private practice, slowdown, client numbers, seasonal fluctuations, marketing, client gaps in schedule, high-touch marketing, word-of-mouth referrals, summer slump, growing private practice

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

19 Mar 2025What is equine assisted therapy? With Alex Gulland00:44:44

Have you ever wondered how horses can play a role in therapy? In this fascinating episode, Josephine Hughes is joined by Alex Gulland, an equine therapist who works with clients alongside horses to support emotional healing and personal growth. Alex shares how equine therapy works, who it’s best suited for, and why the presence of horses can help people in ways that traditional therapy might not. Whether you're a therapist curious about equine-assisted work or someone interested in alternative approaches to healing, this episode will give you insights into the unique connection between humans and horses.

Takeaways:

  • What is equine assisted therapy and how it works
  • Why horses are so attuned to human emotions
  • The types of clients who benefit from equine therapy
  • Real-life stories of transformation through therapy with horses
  • How therapists can train in equine-assisted therapy

Find out more about Alex HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Keywords:

Equine therapy, therapy with horses, equine assisted therapy

17 Jul 2024Directory Profiles: Photo Tips to Get Noticed00:16:50

Did you know it takes just a tenth of a second to form an opinion based on someone's appearance, making your profile picture crucial in attracting potential clients? Our brains process images faster than text so how you appear is just - if not more - important than what you say. By taking some care over your photo, you'll be able to communicate important therapist qualities such as competence, warmth and professionalism.

In today's episode:

  • Why photos work so well in selecting counsellors from a directory
  • Communicating your values through your photo
  • Advice if publishing an online photo goes against your culture's values
  • Tips for taking a good photo
  • Choosing the right clothes for your photo
  • How to afford a professional headshot
  • Tips for using your own phone or camera

Chapters:

00:00 The Importance of Your Profile Picture

02:01 Communicating Qualities Through Your Photo

04:23 Tips for Taking a Good Profile Photo

08:45 Choosing the Right Clothing for Your Photo

12:09 Considerations for a Professional Headshot

13:33 Taking a Good Photo with Your Phone or Camera

Keywords

profile picture, therapist photo, online presence, first impression, competence, warmth, empathy, approachability, head and shoulders, plain background, good lighting, clothing choice, professional headshot

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

05 Mar 2025Running a Private Practice with Chronic Illness - Elizabeth Turp00:55:06

In this episode of Good Enough Counsellors, Josephine Hughes talks with therapist Elizabeth Turp about the realities of running a private practice while managing a chronic illness. Elizabeth shares her personal journey, the unique challenges therapists with energy-limiting conditions face, and how she’s adapted her practice to prioritise well-being. We discuss the importance of boundaries, pricing, pacing, and self-care - without the guilt. This episode will also help those therapists who have caring responsibilities alongside their private practice - and contains insights into well-being and handling world news.

Takeaways:

  • The challenges of private practice with a chronic illness
  • Setting boundaries to avoid burnout
  • Pricing and sustainability for therapists with limited capacity
  • How pacing and planning can help maintain stability
  • Finding support and supervision that truly understands

Elizabeth Turp MBACP (Accred.) is a writer, podcaster and artist. A counsellor since 1998, her lived experience makes her passionate about helping people with disabling chronic illnesses navigate life and work and improve their physical and emotional wellbeing. She specialises in helping people with chronic invisible illness, including consultation for counsellors living with energy-limiting chronic conditions. Please connect on LinkedIn.

Visit her website here for articles and her book: Chronic Fatigue Syndrome and Me: Support for Family and Friends

Find The How We Care podcast here

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

chronic fatigue syndrome, invisible disability, therapist self-care, working with chronic illness, private practice challenges, coping strategies for chronic fatigue, boundaries in therapy, burnout prevention for therapists, chronic illness support, pricing for therapy services, chronic illness in the workplace

23 Oct 2024Helping Clients Breathe Through Panic Attacks with Nicola Pott00:50:41

Have you ever recommended breathing techniques to clients to help them manage panic attacks, trauma or anxiety? Have you considered how breathing may be able to help clients who feel angry? And if so, are you aware that some breathing techniques may be unsuitable depending on the client's existing breathing patterns?

In this podcast episode, Josephine Hughes interviews Nicola Pott, a trained counsellor and EFT practitioner with a background in physiotherapy. Nicola emphasises the importance of understanding individual breathing patterns to effectively manage anxiety, panic attacks, and anger. She shares her experiences with clients, illustrating how breath work can empower individuals to regain control over their symptoms and foster emotional healing. The conversation also highlights the significance of integrating somatic approaches into therapy, as Nicola explains how she tailors her techniques based on the physiological needs of her clients. Additionally, she introduces her training program, "Breathing for Calm," aimed at equipping other therapists with the knowledge and skills to safely implement breath work in their practices.

Takeaways:

  • Breath work can help reduce anxiety and panic attacks by correcting over breathing patterns.
  • Counsellors benefit from understanding physiological aspects of breathing to assist clients better.
  • Different breath work techniques should be tailored to individual client needs for maximum effectiveness.
  • Medical precautions are essential when using breath work, especially for pregnancy and stroke survivors.
  • Nicola integrates her physiotherapy knowledge with counselling to adopt a somatic approach.
  • Teaching clients about their breathing patterns empowers them to manage panic symptoms effectively.

Keywords

breathwork, counselling, anxiety, panic attacks, anger management, emotional freedom technique, somatic approach, physiotherapy, mental health, trauma, breathwork, therapy, training, counseling, EFT, trauma, anxiety, private practice, insurance, client care

Chapters:

  • 00:40 - Introduction to Breath Work and Its Benefits
  • 01:29 - Nicola's Journey into Counselling
  • 05:20 - Understanding Breathing Patterns and Panic Attacks
  • 08:08 - Empowering Clients Through Breath Work
  • 18:43 - Integrating Breath Work for Trauma and Anger Management
  • 12:57 - Case Study: Amy's Transformation Through Breath Work
  • 27:20 - Developing Effective Breath Work Techniques
  • 27:38 - Training Others in Breath Work
  • 49:42 - Conclusion: The Future of Breath Work in Therapy

You can find details of Nicola's Breathing for Calm course HERE and if you'd like to read more about Nicola's therapy practice, click HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website:

05 Feb 2025Susie Jamieson on Surviving Therapist Complaints00:42:59

Suzie Jamieson, a seasoned therapist, tells Josephine Hughes about her experience following a professional complaint that shook her confidence and career. On March 25, 2021, she received an email from the BACP informing her of a complaint, thrusting her into a world of fear and shame. Despite having a flourishing practice, the complaint triggered a profound personal crisis leading to a two-year ordeal filled with emotional turmoil. Susie candidly discusses the psychological impact of the experience, detailing how the stress of the complaint permeated her life, affecting her mental health and financial stability. She discusses the vulnerability therapists face in their practices and the stigma surrounding complaints. Susie emphasises the necessity for support systems for therapists who encounter such challenges, highlighting her commitment to fostering a safe space for fellow practitioners to navigate their own crises. Her resilience shines through as she illustrates her journey toward recovery, ultimately transforming her experience into a source of empowerment and advocacy for others in the field.

Takeaways:

  • Susie Jamieson's journey reveals the profound emotional impact of receiving a client complaint.
  • The lengthy complaints process can leave therapists feeling isolated and questioning their professional worth.
  • Creating a supportive environment for therapists who have faced complaints is crucial for healing.
  • The importance of maintaining thorough documentation cannot be overstated when faced with complaints.
  • Susie's experiences highlighted the need for systemic changes within professional membership bodies

therapist support, complaints process for therapists, handling client complaints, therapist burnout, therapist self-care, ethical complaints in counselling

You can find Susie at her website or on Instagram and Facebook

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

27 Mar 2024Setting Self-Care Boundaries in Private Practice00:20:10

Do you ever struggle with boundaries? As a therapist, your care and empathy can lead you to burnout unless you have some strategies to support your self-care.

In today's episode:

  • Don't do this. A cautionary tale from the early days of my private practice
  • Why it's hard to set boundaries in private practice
  • How to reframe your thoughts so you can say no
  • Strategies to explain your boundaries to clients
  • Ideas for reinforcing boundaries

Remember: you can be a kind person and still say no!

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

03 Jul 2024Social Media Toolkit: August00:15:21

In this episode, Josephine shares her personal journey from being a social media novice to having a thriving online presence. She offers practical advice and encouragement for counsellors looking to overcome their fears and effectively use social media to attract clients.

In today's episode:

  • Josephine's Transformation: From a stagnant Facebook business page to an active community with thousands of followers and an award-nominated podcast.
  • Overcoming Fear: Addressing the common fears therapists have about being judged by peers, ethical dilemmas, self-disclosure, and making mistakes on social media.
  • Ethical Marketing: How to ethically market your private practice on social media while maintaining professional boundaries.
  • Imposter Syndrome: Combatting feelings of inadequacy by recognising your unique expertise gained through training and experience in therapy.
  • Learning from Mistakes: Embracing errors as part of the learning process and knowing that your audience is forgiving.
  • Public vs. Private Self: Balancing public-facing content with personal privacy, remembering you're more than just your online persona.
  • Facebook Live as a Tool
  • Content Ideas for August: Leveraging events like the Olympics closing ceremony; discussing A-level/GCSE results time stress; Happiness Happens Month themes and Romance Awareness Month

Chapters

00:00 Introduction and Personal Story

02:09 Overcoming Fears and Concerns About Posting on Social Media

03:33 Ethical Marketing and Building Trust with Potential Clients

05:01 Recognising Your Value and Overcoming Imposter Syndrome

07:23 Ideas for Social Media Posts in August

Keywords

social media, private practice, attracting clients, fear of judgment, ethical marketing, imposter syndrome, knowledge and skills, social media posts, Happiness Happens Month, Romance Month

Live Feed Challenge

Join the waitlist for the Live Feed Challenge HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

17 Apr 2024Befriending Your Inner Critic00:11:53

How does the inner critic affect you if you're a counsellor who's new to private practice? And what can you do about it?

In this episode:

  • the role of the inner critic in self-sabotage
  • how it shows up when you're doing something new
  • how to recognise your inner critic
  • how to show yourself self-compassion at difficult times
  • somatic ways to help yourself

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

28 Feb 2024From Employment to Full Time Private Practice00:20:39

How do you make that leap from full time employment to full time private practice? In this episode, psychotherapist Tracey Carlisle shares how she found the courage to leave the comfort of her job behind so that she could fulfil her dream of working as a therapist.

Tracey shares practical tips about getting started, how to get clients, and most of all - how to escape the 9-5!

In Today's Episode:

  • Tracey's Beginnings: Starting with just a few evening clients while working another job, Tracey shares her initial steps towards building her private practice during lockdown.
  • Transition Challenges: Tracey shares what it was like to balance two jobs and move towards full-time self-employment.
  • The Leap of Faith: How encouragement from family prompted Tracy to hand in her notice sooner than planned, despite fears about giving up a stable income.
  • Finding Clients: Strategies that worked for Tracy included word-of-mouth through friends and family, directory listings like Counselling Directory, Google My Business, and leaving business cards at local businesses.
  • Importance of Boundaries & Mindset: Establishing clear boundaries with clients was crucial for success. Equally important was adopting the right mindset—realising it wasn't necessary to have everything perfectly in place before starting out.

You can find Tracey here via her website

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

19 Feb 2025Katrina Johnson on Fear and Private Practice00:48:36

Katrina Johnson candidly shares her journey into private practice and how she overcame her fears to set up and promote her practice. She and Josephine talk about how important it is to embrace vulnerability and take those first steps, even when moving into private practice feels uncertain and a bit scary. As Katrina shares how she built her client base through social media and word-of-mouth, we get a real look at what works when it comes to attracting clients in a way that feels natural. This episode is a reminder that perseverance and self-belief can make all the difference, even when doubts creep in - encouraging other therapists to take the leap into private practice with confidence.

Takeaways:

  • Fear of not being good enough held Katrina back but she discovered those fears were unfounded
  • Katrina has been consistent on social media and successfully attracted clients.
  • A significant aspect of her success has been the willingness to share personal experiences, including her journey through pregnancy loss, which resonated with clients and fostered a sense of connection.
  • Katrina emphasised the importance of setting boundaries in her practice, particularly as the Mum of young children. This allows her to maintain a balance between work and family life, which is crucial for her well-being.
  • Finally, Katrina reflects on how overcoming fear and embracing opportunities, stepping outside her comfort zones, has helped her professional growth.

Keywords:

private practice, starting private practice, social media for therapists, therapist branding, marketing for therapists, self-care for therapists, therapist supervision, pregnancy loss support

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

18 Dec 2024Private Practice Success Stories00:28:17

This final episode of series one of the Good Enough Counsellors Podcast focuses on embracing imperfection and taking bold steps towards personal and professional growth. Josephine Hughes reflects on her journey and the insights gained from various guests, highlighting the importance of being authentic and true to oneself in building a successful private practice. With inspiring stories from guests like Tracy Carlisle and Emma Radway Bright, listeners are encouraged to take leaps of faith, recognising that progress, not perfection, is the key to success. Josephine emphasises the significance of self-compassion and celebrating small achievements as essential components of growth. As she wraps up the series, she looks forward to returning in 2025 with more engaging content and interviews to support your private practice growth.

Takeaways:

  • Consistency is key; producing content regularly helps to grow your audience and practice.
  • Embrace who you are; authenticity attracts clients and fosters meaningful connections in therapy.
  • It's important to acknowledge your accomplishments, no matter how small they may seem.
  • Taking leaps of faith can lead to growth and unexpected opportunities in your career.
  • Self-compassion is essential; recognise that feeling like an imposter is a normal part of the journey.
  • Defining your own version of success can help you avoid harmful comparisons with others.

Keywords:

private practice, self-care for therapists, building a private practice, overcoming imposter syndrome, embracing imperfection, therapy growth, coaching for counsellors, neurodiversity in therapy, counselling success stories, therapist self-compassion, finding your niche, private practice tips

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

08 Jan 2025The No-Bullsh*t Guide to Creating Practice Success00:51:39

January is not the ideal time for new beginnings; instead, it's a period for rest and reflection, as Helen Calvert passionately argues in her interview with Josephine Hughes. She challenges the conventional "new year, new you" mindset, highlighting the importance of aligning personal growth with the natural rhythms of the year, suggesting that spring is the true season for renewal. Helen shares her journey of self-discovery, revealing how her autism has shaped her experiences and perspectives on life, work, and parenting. Helen and Josephine discuss the significance of creating a supportive and compassionate environment for oneself as a business owner, emphasising the need to be the boss you'd want to work for. Listeners are encouraged to embrace their individuality, recognise that multiple solutions available for different challenges, and prioritise joy and kindness in their lives.

Takeaways:

  • January is a time for reflection and planning, not for pushing ourselves to start new things.
  • The start of the year should align with natural cycles; spring is a better time for new beginnings.
  • Being excessively kind to ourselves is essential for maintaining our well-being as business owners.
  • Coaching and therapy can help us unravel the expectations we place on ourselves.
  • It's important to recognize that every experience we have is not unique; others have gone through similar struggles.
  • Establishing clear expectations for ourselves as both boss and employee can lead to a healthier work-life balance.

Keywords:

self-care, new year resolutions, January motivation, business coaching, neurodivergence, autistic burnout, personal growth, work-life balance, task management, understanding autism, self-employment tips

You can find Helen HERE

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

24 Apr 2024Fees and Ethics in Private Practice00:17:54

How can you earn an extra £10k in your private practice? And is it even ethical to want to earn money from counselling? When you're thinking about fee setting and earning money in private practice, "making a profit from people's pain" is something that is frowned upon and so it's important you're clear about why you charge for your services.

In today's episode:

  • Debunking the myth that financial gain conflicts with providing an ethical and compassionate counselling service
  • Exploring the expectations around working in the caring professions, especially if you're female, and how that affects your feelings about charging fees
  • The benefits of a profitable private practice for you, your clients, and wider society
  • Real life examples of successful therapists
  • How to actually attract clients so you can earn that extra money
  • Information about the Fee Calculator tool for therapists on Josephine's website.

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

12 Mar 2025Posting without fear: social media for therapists00:30:50

Are you holding back from posting on social media because of self-doubt?

Do you ever wonder, Who do I think I am to be posting this? You’re not alone. Many therapists struggle with the fear of seeming self-promotional, not knowing enough, or being judged. In this episode of The Good Enough Counsellors Podcast, I’ll help you reframe your approach to social media so it feels less about you and more about helping others. I’ll also walk you through practical strategies to shift your mindset, overcome perfectionism, and start posting with confidence.

In the second half of the episode, I’ll help you plan your April social media content with ideas for Stress Awareness Month. I’ll break it down into weekly themes and share engagement questions, educational topics, and post ideas for different therapy niches.

Takeaways:

  • Why therapists often struggle with social media self-doubt
  • How to reframe social media as service, not self-promotion
  • The three biggest fears that stop you from posting—and how to overcome them
  • A simple shift that makes writing posts easier
  • How to reach your ideal clients without feeling like you’re ‘selling’

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

self doubt in marketing, overcoming self doubt, how to promote yourself as a therapist, social media for therapists, mental health marketing strategies, Stress Awareness Month 2025, promoting your practice online, addressing fear of judgment, marketing for counsellors

12 Jun 2024Bounce Back from Marketing Setbacks00:14:52

How do you find the self-belief to keep going in your private practice marketing when it doesn't seem to be working? And how can you find the courage to continue to try and reach clients?

In this episode:

  • How reflecting on your past helps you to find the inner strength to cope with present difficulties
  • An exercise to explore past strategies for overcoming challenges so that you can apply them now
  • Identifying your motivation and goals - so you can maintain your determination
  • The importance for self-compassion of acknowledging feelings around setbacks
  • The role of community in supporting your resilience
  • How to reframe the difficulties you're experiencing as a normal part of private practice development

Chapters

00:00 Introduction: The Challenges of Developing a Counseling Practice

02:06 The Importance of Counseling and Making a Difference

03:04 Drawing on Resilience: Overcoming Challenges

05:00 Accessing Resilience: Reflection and Self-Support

10:20 Maintaining Motivation: Goals and Values

11:45 Reframing Setbacks: Turning Challenges into Opportunities

13:41 Building Support Networks: Communities and Networks

14:10 Conclusion: Every Step Gets You Closer to Your Dream

Keywords

counselling, practice development, challenges, resilience, motivation, support

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

26 Feb 2025How to Grow Your Private Practice with Word of Mouth Referrals00:25:43

Many therapists think of networking as formal business events, awkward small talk, and the pressure to "sell" themselves. But in reality, networking is already happening - often in ways therapists don’t even recognise.

In this episode of The Good Enough Counsellors Podcast, Josephine Hughes explores how therapists can use word-of-mouth referrals to grow their private practice, without feeling uncomfortable or inauthentic.

Takeaways:

  • Why networking isn’t just about business meetings and professional groups
  • How therapists are already part of networks they can tap into
  • The power of professional connections (including online spaces like Facebook groups)
  • How to talk about therapy services naturally, without feeling salesy
  • Real-life examples of therapists who have successfully built their practice through referrals

Word-of-mouth referrals remain one of the most effective ways for therapists to attract new clients. This episode offers practical insights into how to make the most of existing networks and build new connections with confidence.

Listen now to discover how networking can work for you!

networking for therapists, private practice referrals, word of mouth marketing, networking tips for introverts, marketing for therapists, social media networking for therapists, therapist marketing techniques

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

25 Sep 2024Using EFT in Therapy with Katie Bowers00:42:57

If traditional counselling isn't working for you, what are the alternatives? Join Josephine Hughes and Katie Bowers as they discuss Emotional Freedom Technique (EFT). They discuss the challenges Katie faced in her early counselling experiences, her eventual shift to EFT, and how it has helped her and her clients process trauma and anxiety. The conversation highlights the importance of mindfulness, the nervous system's role in emotional regulation, and the practical applications of EFT in everyday life. Katie shares her personal experiences with EFT, illustrating its effectiveness in managing anxiety and building confidence, particularly for mothers navigating life transitions. The episode concludes with insights into the science behind EFT and its growing recognition in the therapeutic community.

In today's episode:

  • How EFT combines mindfulness and compassion for healing
  • How EFT offers a practical approach to emotional regulation
  • Using EFT in everyday situations to manage anxiety and calm the brain's response to stress
  • Katie's story of how EFT helped her more than traditional counselling techniques

You can find Katie at her website, on Instagram, Facebook and in her Mums Seeking More Facebook group.

Katie trained here.

Chapters

00:00 The Healing Power of EFT

01:38 Katie's Journey into Counseling

04:56 Transitioning from Traditional Counseling to EFT

07:48 Discovering EFT and Its Impact

09:15 Understanding EFT: Mechanisms and Benefits

11:12 Real-Life Applications of EFT

17:30 Building Confidence Through EFT

22:30 Working with Clients: Focus on Mums

23:57 EFT vs Traditional Counselling

25:18 The Science Behind EFT

30:15 The Process of Unpacking Trauma

39:01 Conclusion and Resources

Keywords

EFT, Emotional Freedom Techniques, trauma, counselling, mental health, mindfulness, nervous system, self-help, therapy, personal growth

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed...

28 Aug 2024Recording a Video for Directory Profiles00:16:29

Are you a counsellor intimidated by the idea of making a video for listings such as Psychology Today or Counselling Directory? Before you scroll by, listen to how videos can help you reach more clients and learn how to make a professional 15 second video.

In this episode:

  • Why incorporating video can transform your online presence and attract more clients
  • Common concerns and how to overcome them - yes, even that fear of seeing yourself on screen!
  • Practical tips for crafting a 15-second clip that encapsulates who you are and what you offer
  • Whether you need any special equipment

Keywords

video creation, directory profile, connection with clients, 15-second video, tips for making a video, therapist on video, video marketing, SEO for therapists, Psychology Today, Counselling Directory

Chapters

00:00 Introduction and Importance of Video Creation

02:32 Benefits of Using a Video in Your Directory Profile

07:56 Tips for Making a Meaningful 15-Second Video

12:42 Creating a Good Video with a Smartphone

15:06 Overcoming Self-Consciousness and Making a Connection

If you'd like to join the Live Video Challenge for Counsellors, you can do so HERE. Go on, give it a go!

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

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