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Date
Titre
Durée
03 Feb 2022
Claire Brown of Plant Passion
01:20:14
This week we are in conversation with Claire Brown of Plant Passion. Claire is a Farmer florist, author and teacher based in East Claydon
We speak about Claire's journey into flowers, what spurred her into creating the wonderful 'British Flowers Book'..the must have flower bible as far as we are concerned. Also, the exciting news that there is a new edition in the pipeline!
One of the biggest subjects covered in this episode is the importance of finding the right clients for your business and understanding, researching and trialling ideas to meet your clients wants and desires
We talk about the impact of Covid and the evolution of the Plant Passion brand through this with the new addition of a 'pick your own' cutting patch and how important it is to market your business strategically to your customer base
We also hear about some of the wonderful courses that Claire offers including 'The business of growing flowers' and 'The business of selling flowers'
There is so much to take from this episode and huge thanks to Claire for giving up your time to chat with us, we could have spoken with you all day!
To find out more about Claire and the courses that she offers please head to the link below https://www.plantpassion.co.uk
This week we are in conversation with Paula Rooney, founder of Paula Rooney Floral design Paula is a wedding and events florist based in Hampshire
We find out all about Paulas beginnings and her journey into flowers, her breakthrough moment, her team and her business ethos
We hear about the effect of the pandemic, chat about the wonderful work she does with Four Seasons, Ten Trinity and we learn about the highs and lows of destination weddings
Paula tells us all about her business mentoring service and how important it is to invest in yourself and take time to work on the business as well as in the business
Recently Paula was featured on Channel 4 in a documentary called Billionaire Blooms and previous on A very British Country Home, focussing on an exquisite wedding at Clivedon House
Paula tells us all about the importance of having systems in place to finesse all of her processes. Please find a list below of the software that she mentions in the episode
This week we are in conversation with Emma Cox, founder of Emma Cox Floristry Emma is a wedding and event florist based in Sheffield
We chat about Emma's journey into flowers and how important Instagram is to her business not only as a portfolio but as a way of marketing
Emma chats about how essential it is that she feels connected to the wedding and event projects that she undertakes; Ensuring that she is engaged in all of the work she creates
There is so much to take out of this episode and huge thanks to Emma for chatting with us! X
Today we are in conversation with Caroline Oleron of Cherfold flowers. Caroline is a wedding and event florist and a purveyor and seller of beautiful things Carolines beautiful studio is situated in an old coal yard in Hambledon, filled to brim with other creative businesses
We find out about Carolines beginnings and her journey into flowers Caroline started growing flowers in her garden, selling them at her garden gate and then to local shops until someone asked her to create their wedding flowers and the rest is history!
Caroline mentions that her business has grown really organically, soon moving to full time after taking on a larger volume of weddings
Caroline soon realised that the floristry side of her business was what made her soul shine and she began to make connections with local growers through Flowers From The Farm
We chat about Caroline's obsession for beautiful things and how she began selling vintage finds from a shed in her garden and then this developed into a swoon worthy webshop
Caroline soon moved from her home studio and into her current unit...two weeks before the pandemic hit. Thankfully, her workshop was suitable for light retail and she began to add a more retail side to her business whilst weddings and events were postponed
Caroline now offers pop up shop days, workshops and concentrates on her weddings and events and loves creating strong relationships with her clients so that their connections continue throughout the years
We cover so much more in this ep, so enjoy and huge thanks to Caroline for chatting with us xx
This week we are in conversation with Fiona Haser Bizony, founder of Electric Daisy Flower Farm
Fiona is a farmer florist, with a sustainable flower farm located in Somerset and an ethical flower shop near Hampstead selling fresh-from-the-farm plants and flowers
We hear about Fiona's passion for adventure and all about her life and travels before she began her journey into flowers We then speak all about how Fiona's passion for growing began with always sustainability in mind From just a small patch initially growing cornflowers in the corner of a walled garden to the current growing space that houses all of Electric Daisy Flower Farms's beautiful blooms
We hear about the importance of finding your own voice, delivering 'something that no-one else is doing or that no-one else has thought of' and here in turn we can highlight Electric Daisy Flower Farm, the one and only flower shop in the Uk, selling British blooms, grown exclusively from their very own flower farm Fiona's shop opened in 2020 and we hear about the development of her new venture as a shop owner during a pandemic and the lows that this situation brought on
Fiona speaks with us so candidly about the other struggles personally in her life, as well as the struggles within her business when the world turned itself upside down and all about her plans to thrive this year, going from strength to strength and pushing Electric Daisy Flower Farm to new heights
This episode is so choc full of information and invoice and we can't thank Fiona enough!
"You need to be the most 'me' that you can be" Fiona Haser Bizony
Thank you so much for your time, you were absolutely wonderful!!! xx
This week we are in conversation with Hannah walker, founder of Bride and Bloom Hannah is a wedding and event florist based in Worcester
We chat about Hannah's journey into flowers after a successful career in fashion, retraining as a florist at The Covent Garden Academy of Flowers and then re-locating to Worcester
This move then saw her discover her local community of growers & Flowers From The Farm
Hannah uses only British grown flowers in her work now and we discuss the importance of sustainability to her business and what spurred her into the direction of environmentally conscious floristry
We chat about how Hannah built her business, we hear about how Hannah approaches social media and how important it is to have a sound work life balance that ensures she is present for her young children
This week Jess is in conversation with the wonderful Sarah Statham, founder of Simply By Arrangment Sarah is a floral designer, teacher & grower based in Yorkshire
We have been long anticipating this conversation with Sarah and it certainly didn't disappoint! Huge thanks to Sarah for such a wonderful chat xxx
Lauren Anderson & Rachel Bridgwood of Sweet Root Village
00:55:05
This week we are in conversation with Lauren and Rachel, founders of Sweet Root Village, based in Alexandria, Virginia, USA
Sweet Root Village services include custom floral design for weddings and events, as well as an A La Carte Menu-pre designed collections for clients to buy directly through their website, Brand activation and floral education-Courses, guides, subscriptions and mentorships
We hear about how Sweet Root Village began and how it grew organically into what it is today and how their friendship and partnership in business has been the catalyst in the success of Sweet Root Village
We also hear all about Lauren and Rachel's independent roles and strengths within their business roles and all about the team that make up the village
We speak about the importance of building a business that sits within your lifestyle and family commitments, making room for a good work life balance
We heat about the various facets of what makes up Sweet Root Village as a business
This is such a great episode with lots of value. Thank you so much to Lauren and Rachel for chatting with us! x
Hazel Gardiner of Hazel Gardiner Design-Season Finale
01:01:34
This week we are in conversation with Hazel Gardiner of Hazel Gardiner Design Hazel is a floral designer, gardener, broadcaster and content creator based in London
We find out about Hazel's beginnings and what drove her into a career in flowers after a rare cancer diagnosis
Hazel had a very definitive idea of how she wanted her business to look when she first set out, giving an immersive experience to her clients drawing inspiration from fashion, architecture & nature amongst other things We chat about how you need a business model to evolve and adapt to suit your needs and desires as you move through time
We hear about how it all started for Hazel and how she began to focus in on her signature style when she started to take part in styled shoots, collaborating with other creatives enabling Hazel to find her creative voice
We talk about the importance of building a great team and how by surrounding yourselves with talented freelance talent can elevate your brand
Hazel speaks about the structure of her business and how employing a business coach has helped her streamline her processes & life balance. Helping her to understand the part of the business which are most important to her Hazel tells us about her team and how by delegating out every day tasks has allowed her more time to work on moving her business forward
We hear about the broadcasting side of Hazels business, her YouTube series speaking with gardeners of English Heritage sites and all about her content creation
We work through absolutely loads in this episode so we know you're going to absolutely love it
Marianne Mogendorff & Camila Romain of Wolves Lane Flower Company
01:06:23
This week we chat to Marianne & Camila, founders of Wolves Lane Flower Company who grow & create with their beautiful sustainable blooms in a 40 metre glasshouse in North London We hear all about their beginnings and what drove them to begin their business successful partnership and how they have grown their wonderful business into what it is today Such an insightful and inspiring conversation
The VERY exciting news this week is that these lovely ladies have written a book and its available to pre-order RIGHT NOW so we have this lovely chat to coincide with their book launch and find out all about "How to grow the flowers-a sustainable approach to enjoying flowers through the seasons" We know this is going to be a must have for every book shelf!
Huge thanks to Marianne & Camila, we wish you every success with your new book ladies!
In standard fashion, Jess and Vic have a bit of a chat about how crazy last year was and a few exciting changes happening on the podcast moving forward Welcome to season 7 flower gang xxx
Katie Stone + Jessica Roberts of Featherstone's English Flower Co
01:27:56
Featherstone’s English Flower Co. is a flower farm and florist, growing a wonderful range of British flowers and foliage in a three-acre field in the rolling Hampshire hills, and offering a fullfloristry service, events and workshops from a breath-taking fifteenth century tithe barn.
Co-founders Jess Roberts and Katie Stone have brought together a wealth of professional knowledge and years of experience in floriculture to create their dream business, growing handpicked flowers for retail and wholesale from March-December. They are united in their passion for seasonal British flowers, ethical floristry and caring for the environment.
Sustainability is at the heart of Featherstone’s English Flower Co. In the field, promoting biodiversity is key, by using no-dig methods and adding composts and mulches to the soil surface. No pesticides or herbicides, and no heat or peat, are used in production. In the barn, this means only natural, compostable and reusable methods are used for all floristry (not a trace of floral foam!), harnessing methods from the past with a modern twist to create beautiful arrangementswith an organic style.
This week we are in conversation with Lucy Vail of Lucy Vail Floristry
'Lucy is an award-winning luxury floral design studio specialising in weddings, events and installations. Renowned for ‘bringing the outside in’ and their bold use of colour, they can transform any environment into an immersive botanical wonderland. All of their projects are seasonable, sustainable and most are made from solely British grown flowers'
This week we are in conversation with Caroline Redpath, founder of Fleur Provocateur and her daughter Antonia who mostly manages the business and logistical moving parts of the business
"Fleur Provocateur is a wedding and event florist based on the Somerset, Dorset, Wiltshire border. Specialising in sustainable designs and taking pride with high-quality and fun service. Caroline leads a small team of floral fairies, we love large-scale design with colour and impact. Teamwork is key, we love working with all suppliers and collaborating with couples."
1. In conversation with Jen Evans of Liberty Lane Flowers
01:07:19
Today Vic & Jess speak with Jen Evans of Liberty Lane flowers. Jen is a wedding and events florist based in the beautiful Cotswolds. We speak about her quick rise to fame, where she finds her fabulous clients from, her thoughts on the foam free movement and much more. See Jens beautiful work: Website www.libertylaneflowers.com Instagram @libertylaneflowers
Show notes
Jen discusses her background before she delved into the floral industry (01:49)
Before stating her business, Jen attended a career course at The Tallulah Rose Flower School www.tallulahroseflowers.com ( 03:06)
Jen has built Liberty Lane over the last 4 years from the ground up and her business is going from strength to strength (07:06)
We talk about the investment it takes to create a successful business and how important it is to have the support of your partner (09:15)
The value of good customer service (13:14)
Jen used to live in Australia and loves what the florists there are creating with their weddings(17:23)
Jen florist crushes: www.instagram.com/trillefloral www.instagram.com/ohflorastudio www.instagram.com/missfleuriste (18:33)
Jen sources her blooms from a selection of suppliers www.realflowers.co.uk www.compotongardenflowers.co.uk www.flowergardenatstokesaycourt.co.uk www.newcoventgardenmarket.com (20:16)
We talk about burnout and work/life balance (30.54)
Jens flower friends and community www.instagram.com/tiger.by.the.tail (35:54)
www.instagram.com/agnesandbee (41:26)
Quick Fire question asked by www.instagram.com/sophiemayfloral (42:38)
Quick fire question asked by www.instagram.com/joannaandalso (50:14)
2. In conversation with Rachel Wardley of Tallulah Rose Flower School
01:07:47
Today Jess & Vic speak with Rachel Wardley founder of Tallulah Rose Flower School which is based in the heart of Cumbria. We absolutely loved speaking with Rachel and this episode is so full of advice, guidance and knowledge. For more information on courses at Tallulah Rose Flower school please go to their website
In this episode Jess & Vic speak with Amie of Amie Bone Flowers who has a studio/retail space in Watford and a London showroom in Picadilly. Amie talks about her journey into flowers and building her business from the ground up. We think that Amie has a really inspirational story so we hope that you enjoy this instalment of Girl Flower Podcast
4. In conversation with Brigitte Girling of Moss & Stone Floral Design
01:07:16
Today Vic & Jess speak with Brigitte Girling of Moss & Stone. Brigitte is a wedding/event designer and teacher based in Norfolk. We speak about Brigitte's passion for sustainable floristry, her teaching background and her passion for creating work for her clients which come directly from her soul.
5. In conversation with Liz Inigo Jones of Blue Sky Flowers
01:19:31
Today Jess & Vic speak with Liz Inigo Jones, founder of Blue Sky Flowers. Liz is a luxury wedding and event florist based at New Covent Garden flower market. We absolutely loved speaking with Liz about her background in magazines, her favourite venues to work at and how she still gets a buzz when she buys her blooms. We could have spoken for hours and felt just like old friends sat around having a coffee and a chit chat.
6. In conversation with Sarah Diligent of Floribunda Rose
01:31:03
Today Jess & Vic speak with Sarah Diligent founder of Floribunda Rose. Sarah is an ethical and sustainable wedding florist, teacher & author based in Hampshire. We had an amazing chat with Sarah about her journey into floristry, her move into creating a sustainable business and what drove her to self publish her upcoming book; A guide to floral mechanics. This one is a bit longer than our previous episode but we know you will absolutely love it!
To find out more about Sarah's work, workshops and release dates for the book then please head to www.floribundarose.com
7. In conversation with Vic & Jess...a soft and gentle ramble and a little bit about us
01:17:28
Today Vic and Jess speak with each other, an interlude and light break from the current Covid-19 epidemic We recorded this on Mother's Day, whilst having a tipple and before we get started back to our normal schedule, we thought we would introduce ourselves a little more. We hope that you enjoy this episode, its a bit of a light and sketchy one but we hope that we can reach out and connect with everyone at this time and we send lots of love x
8. In conversation with Jen Prosser of Jenni Bloom Flowers
01:06:28
This week Girl Flower podcast hosts Jess & Vic are in conversation with Jen Prosser of Jenni Bloom Flowers Jen is a studio based wedding & events florist based in Hampshire, she also runs professional florist 1:1 throughout the year We talk with Jen about her finance background, her passion for colour, and her dreams to one day live off grid We absolutely loved this conversation and know that you will too x
9. In conversation with Lou Ord of Loulabel Floral Design
00:55:40
Today, Vic & Jess Speak with Lou Ord of Loulabel. Lou is a luxe and wild wedding and events florist based in Bristol We absolutely loved chatting with Lou about how she got into the industry, her spirituality and how she combines her love of flowers with positive affirmations to help move her business towards her end goals. To check out Lou's beautiful work and find out more about her upcoming courses pop on over to: www.loulabelfloraldesign.com www.instagram.com/loulabelflorals
10. In conversation with Hazel Shaw of Eden Blooms
01:15:56
This week Jess and Vic chat with Hazel Shaw of Eden Blooms. Hazel is a wedding and events florist based in Old Basing in Basingstoke and also holds a series of wonderful workshops and a creative retreat. We absolutely love this episode so really hope you enjoy it! To find out more about Eden Blooms please visit www.edenblooms.co.uk www.instagram.com/edenblooms
11. In conversation with Sabine Darrall of Sabine Darrall Floral
01:41:35
This week Jess and Vic chat with Sabine Darrall of Sabine Darrall Floral Sabine is a wedding and events designer, mentor and educator based in Ledbury. We loved our chat, Sabine has such a wealth of knowledge about the industry and we are so appreciative that she took the time to speak with us. This is an unusually long episode, we could have talked for hours and Sabine has kindly agreed to continue our conversation later on in the series We know you're going to love this one x
To find out more about Sabine's business and her upcoming courses and retreats then please follow the link:
12. In conversation with Georgia Miles of The Sussex Flower School
00:46:38
Today Jess and Vic talk to Georgia Miles of The Sussex Flower School. We talk about Georgias beginnings as a language teacher through to her creating her flower school aimed at providing affordable floral education for all We absolutely love Georgia's energy and enthusiasm for the industry and we know you will too! x
To find out more about the courses that Georgia runs throughout the year, please head on over to https://www.thesussexflowerschool.co.uk
13. In conversation with Susanna Jarrett of Flowers by the Bridge
00:54:54
In this weeks episode we speak with Susanna Jarrett of Flowers by the Bridge. Susanna Is a florist grower based in Petersfield, who sell her beautiful blooms from a flower stand outside of her own home. We talk with Susanna about her background as a successful wedding, events and retail florist in London and what moved her towards creating her beautiful flower stand We absolutely love this episode, Susanna was so warm and welcoming and it is such a shame that we were only able to record this episode remotely
15. In conversation with Sarah Wilson of Compton Garden Flowers
01:21:08
We had such a lovely time chatting with Sarah (and she jumped on at such short notice) Sarah talks about her journey into becoming a grower/florist, the difference in gardening for yourself to growing on a commercial scale, the importance of belonging to a community of like minded creatives and so much more!
17. In conversation with Lindsey Kitchin of The White Horse Flower Company
00:53:44
Today with speak with Lindsey of The White Horse Flower Company. Linz is a wedding & event florist, Podcaster and holds 1:1 & group workshops in Berkshire Speaking to Linz was like we had known each other for years and she was an absolute pleasure to chat to! We did get cut off early due to technical issues which is very annoying as we had so much more to talk about but, we have invited Linz to come back for part two! To find out more about The White Horse Flower Company please pop over to https://www.thewhitehorseflowercompany.co.uk https://www.instagram.com/thewhitehorseflower
Listen to 'The English Florist' podcast on Spotify, Apple Podcasts and all other good podcast providers
18. The Big Flower Fight (BONUS EPISODE) With Steph & Monet
00:47:34
After the success of the new Netflix series The big flower fight we speak with the brilliant Steph & Monet who took part in the show These girls are going to do big things x
To find out more about them and their businesses pop on over to
19. In conversation with Philippa Stewart of Just Dahlias
01:02:17
Philippa Stewart is a Dahlia grower based in Cheshire whose offering includes fresh & dried Dahlias for wedding and event florists and courses for those who would like to learn more about growing Dahlia To find out more about Just Dahlias please head over to https://www.justdahlias.co.uk https://www.instagram.com/justdahlias
21. The Big Flower Fight (BONUS EPISODE) with Yan & Henck
00:46:35
After the success of the new Netflix series The big flower fight we speak with the very brilliant Yan & Henck who got to the finals of the show We really hope that we will see more of these two on our screens in the future! x
22. In conversation with Fiona Pickles of Firenza Flowers
01:09:13
With huge thanks to Fiona for joining us this week, we absolutely loved chatting with you We talk about Fiona's transition from being a wedding florist through to becoming a floral artist, such an interesting conversation xx
If you would like to find out more about Fiona and her upcoming courses then please pop on over to...
Today Vic and Jess happily welcome you to Season 2 of Girl Flower Podcast
We are extremely excitable in this episode and can't wait for you to hear this series. As always, thank you all for your support and kind words of encouragement x
We speak to each other about our future plans for Girl Flower Podcast & exciting things happening in own businesses moving forward through the pandemic
If you would like to find out more about professional 1:1 masterclasses with Vic please drop her an email at victoria@ivyameliaflorals.co.uk
Jess: Lolly & The Hare
If you would like to find out more about Jess' new venture in to flower farming then please pop over to her instagram to follow her journey https://www.instagram.com/lollyandthehare
24. In conversation with Kate Spicer of Kate Avery Flowers
01:05:11
Today Jess & Vic speak with Kate Spicer founder of Kate Avery Flowers
Kate is a wedding & event florist and mentor/teacher based in Chiddingfold who creates dreamy floral arrangements with the most stunning colour palettes
We talk to Kate about life before social media and how she got her business off the ground in the early days. We also touch on how much easier it was to find your own natural style of floristry before the noise of apps such as Instagram bombarded you with so much imagery
We speak about how important it is to have an affinity with our potential clients and how targeting your ideal client is so important to our job satisfaction
Kate talks through how she has dialled her business up and down throughout the 16 years it has been going, to work around her family life and about the importance of having a great team of trusted freelancers behind her through the busy and challenging times
Kate kept herself busy throughout lockdown with her hugely successful Hug in a jar deliveries and talks about how she is now pivoting her business to concentrate on teaching and mentoring both in person and online
We have a conversation about the importance of pricing for our worth and skills and how vital it is to have an understanding of the industry standard which will help our whole sector improve finacially as a whole.
This week Jess & Vic speak with Sarah Richardson of Leafy Couture Sarah is based in Yorkshire and covers many aspects of the floral industry under her brand Wedding & Events, Online retail, In person & Online Flower School, Flower Club, Florist merchandise and even has a book in the pipeline!
We loved hearing Sarahs story of how she got into flowers & her plans for the future
We talk about the importance of building a community, her wonderful team and so much more
We had such a laugh along the way, thank you so much Sarah for speaking with us and sharing your story x
25. In conversation with Ruth Davis of All For Love
01:23:10
Today Vic & Jess speak with Ruth Davis, founder of All For Love
During our conversation we discuss Ruth's rise to fame, how she built her business from the ground up, what she finds inspires her work, dealing with burnout and of course THOSE AMAZING ARCHES!
Thank you so much to Ruth for having such an honest and open chat with us, we loved every minute
26. In conversation with Emily Robbins of Emily Robbins Flowers
01:11:10
Today Vic & Jess speak with Emily Robbins, founder of Emily Robbins Flowers
Emily is a wedding and events Florist with a retail plant shop based in Burbage, Leicestershire She also sells seasonal floral gifts & decor throughout the year at her gorgeous shop 'The Florist'
We were totally spellbound with Emily's positive energy & love for her work and this episode release couldn't have been timed better as we are all feeling a little jaded after the announcement from Boris at the weekend This one is full of laughter and we hope you enjoy it We had such fun speaking with Emily about her business , her brilliant ideas that got her though lockdown and how she had completely turned her business on its head
This week Jess & Vic are in conversation with Willow Crossley Willow is an author, designer, mentor, floral stylist & designer based in Oxfordfordshire
Thank you so much for chatting with us willow, we loved every minute
All of Willow's brilliant books & products are available via her webshop https://willowcrossley.com/shop Inspire; The art of living with nature Flourish The art of handmade living The Wild Journal
28. In conversation with Suzie Rush founder of Picked at Dawn
01:03:18
Today, Vic & Jess are in conversation with Suzie Rush, founder of Picked at Dawn Suzie is a flower grower based in Thirsk, North Yorkshire We talk to Suzie about her journey from art student to flower grower, the trials and tribulations of growing within a walled garden (who knew?!) and her exciting move to a new growing space Suzie offers workshops to budding and intermediate flower growers and also sells her plug plants and seeds in her online shop (Perfect for those of you who would love to get your hands on her perfect blooms) Suzie is also part of a flower grower collective "Flowers by season" a trio of flower growers who aim to provide all of the essentials (and volume) to wedding and event florists throughout their busy season We can't wait for you to delve into this episode and we hope that you really enjoy it x
29. In conversation with Rachel Husband of The Rose Shed
01:10:56
Today Vic & Jess are in conversation with Rachel Husband, founder of The Rose Shed
Rachel is a wedding and event florist based in Bristol and she also has an online shop selling gorgeous gift bouquets & plants
We talk to Rachel about her journey into floristry, blogging, Instagram, how she is navigating the waters of Covid, finding her ideal wedding client, her gorgeous dog Betsy and so much more
In conversation with Cel Robertson of Forever Green Flower Company
01:09:12
Today Vic & Jess are in conversation with Cel Robertson founder of Forever Green Flower Company
Cel is an artisan flower grower based in North Norfolk Today we talk about Cel's journey into flower growing, how she initially grew the business, the importance of being organic, food provenance and all about finding the space that she grows her beautiful flowers now
Cel's whole journey into growing was spurred by a true passion for environmental issues both locally and globally and this conversation honestly, was a true education for us both
Thank you so much for speaking with us Cel, we loved every minute
30. In conversation with Lucy Slater of Johnny Crows Garden
00:43:45
Today Vic & Jess are in conversation with Lucy Slater, founder of Johnny Crows Garden
Lucy is a florist grower based in mid- Devon who supplies to florists, Wedding couples and the general public
Today we talk about Lucy's journey into flowers, what inspires her to create her dramatic floral images, her plans for the future of her cutting garden and exciting news of future plans for a flower festival and workshops
If you haven't heard of Johnny Crows Garden we urge you to take a peek at Lucys incredible images, please head on over to the following link! https://www.instagram.com/johnny_crows_garden Website coming soon!
31. In conversation with Rona Wheeldon of Flowerona
01:13:31
Today Vic & Jess are in conversation with Rona Wheeldon, founder of Flowerona
Rona is a flower blogger, writer & trainer based in surrey (and has basically been the voice of our industry for the last 10 years!)
We find out about Rona's journey in flowers, the importance of blogging for SEO and how she manages to stay on the pulse of new and upcoming news in our industry We also discuss so much more, we know that you will take so much from this episode, Rona really is so knowledge about our industry
Thank you so much Rona
To find out more about Rona's online course or Florist 1:1 workshops then please head over to
Vic & Jess have a New Years round up...and of course the standard ramble If you are used to our bonus episodes then you know what you're in for hahaha! We hope that you had a good Christmas and we wish you lots of love for a better 2021
Huge thanks for your support this year, we feel totally overwhelmed by your kind words and reviews and can't wait to bring you more episodes in 2021
We would love you to drop us a message with any questions you may have for your flower heroes so that we can include them moving forwards
In terms of our FaceBook community, please get in touch if you have any fab ideas on how to move our community forward We are all in this together so we would love your feedback
Hugest of thanks goes out to each and everyone of our incredible guests for taking part and to our amazing community...without you we are nothing Love you all
In conversation with Joseph Massie of Joseph Massie Flowers
01:11:01
Today we are in conversation with Joseph Massie, founder of Joseph Massie Flowers
Joseph is a studio based floral designer, floral artist, teacher and 5 times Chelsea Gold Medal winner based in Liverpool
We loved finding out about Joseph's journey into flowers, the ups & the downs. What drove him into flower competitions & the impact his wins have had on his career Why he uses the Golden Ratio within his design work & his teachings and all about the exciting launch of his new online courses and membership site
Thank you so much for chatting with us Joseph, you had us laughing the whole way through!
To find out more about Joseph and his learning resources please follow the links below
In conversation with Heidi Neilson of Bee Haven Flowers
01:00:43
This week we are in conversation with Heidi Neilson, Founder of Bee Haven Flowers Heidi is a flower grower/florist based in surrey
Through her love of keeping honey bees and researching the best pollen and nectar rich flowers to help sustain them throughout the seasons, Heidi found a passion for growing flowers which remain in tune with nature Not only does Heidi Grow her flowers wholesale to florists but she also provides beautiful arrangements for weddings too
Heidi takes us through her growing season, gives us a wealth of information on the best things to plants to keep the bees happy and tells us all about her journey, the structure of her business and the importance of being sustainable and organic
Thank you so much for sharing your knowledge with us Heidi, we loved chatting with you
To find out more about Heidi & her beautiful work please visit
In conversation with Graeme Corbett of Bloom + Burn
01:18:32
Today we are in conversation with Graeme Corbett, founder of Boom + Burn Graeme creates floral designs for brands, events, product launches, music videos, installations & workshops and is currently based in London but will be hopefully having an exciting move to the coast soon
We discuss Graeme's journey from his work in TV through to the creation of Bloom + Burn, what drove his decision to take a step back from weddings and push the business in a different direction, his new found love for British Flowers which grew through lockdown, and his exciting plans for the future of Bloom + Burn
Thank you so much for chatting with us Graeme and for your open-ness and honesty, we absolutely can't wait to see the next chapter of your story
This week we are in conversation with Alison Howe, the self-professed custodian of Mad Lilies, a flower shop based in Banstead ,Surrey Alison offering includes retail flowers, subscriptions, funeral work, homeware and workshops
We have been eagerly awaiting this chat since we met Alison at a floral gathering last year held by the wonderful Liz at Blue Sky Flowers This chat is everything we hoped that it would be. Alisons energy and passion for the industry is infectious and we totally fed off of the energy that she bought to this episode
It's so perfectly timed as we have just come out of the Valentines rush and we speak a lot about Alisons thoughts on this specific peak period
We talk about Alisons journey into flowers, her passion for retail floristry and everything that owning a flower shop brings. We speak about the importance of being visible online and how it has propelled the popularity of her homeware offering during this pandemic . Alison is very clear about how important community over competition is and how she has forged these friendships during her time with flowers Alisons business is thriving, not just surviving in these difficult times and we talk about what it takes to create a thriving retail flower business
A super inspirational episode (we know that you will think the same)
Thank you Alison xx
To find out more about Alisons business please head over to
Today we speak with Issy Watts, founder of Wizz & Wild Issy is a studio based florist/grower based in the south-west of England Issy’s ethos is based all around sustainability, the slow flowers movement and working with the seasons to create beautiful and romantic displays for her clients We discuss her exciting plans for the future, how she has managed to cultivate her community, the importance of branding and so much more Thank you so much for chatting with us Issy, we are super excited to see you get your wedding season started and to see where your flowery journey takes you next!
In conversation with Florence & James Kennedy of Petalon
01:14:58
This week we are in conversation with Florence & James of Petalon flowers We find out about the beginnings of the brand and how important it was to keep the business model simple but perfectly executed, using zero waste packaging, delivering around London by Bicycle and making beautiful flowers accessible to many without it breaking the bank After an exciting move from London into the Cornwall countryside last year, we hear how the business continues to thrive with a zero carbon emission nationwide delivery service, the excitement surrounding their new venture into flower growing and their plans for the future
In conversation with Catherine Foxwell of Floral Evolution
00:47:22
This week we are in conversation with Catherine Foxwell founder of Floral Evolution Catherine is a studio florist based in London
Catherine is a wedding florist, provides weekly 'Friday Flowers' teaches 1:1 workshops and also has a mentorship programme specifically for people of colour
We speak about Catherine’s journey into floristry, how she has built her client base, the importance of creating an affinity and close relationship with her couples, how she developed enviable her style, how she captures her beautiful work for her grid and so much more!
Catherine is like a breath of fresh air, we were completely captivated by her positivity & love for the industry. To find out more about Floral Evolution and swoon over the beauty of Catherine’s work please head to
In conversation with Rachel Siegfried of Green and Gorgeous Flowers
01:08:09
This week we are in conversation with Rachel Siegfried, founder of Green & Gorgeous Flowers
Rachel is a grower/florist/teacher/mentor based in Oxfordshire. We speak to Rachel about her beginnings in therapeutic hospital garden design, through to estate gardening in a walled kitchen garden and what spurred her interest in cut flower growing commercially for herself
Rachel really is a wealth of knowledge in her field and we can’t thank her enough for being so generous and open in this episode
We learn that there are many highs and lows of commercial gardening and how that can teach you so many valuable lessons moving forward How important it is to rest your ground, how she prices her products, the impact Brexit has had in being able to import seed and how the many facets of her business have led to a thriving and profitable flower farm
We hear that there is also a book in the pipeline so watch this space with anticipation, we know that we are!
There is so much information in this episode which Rachel has kindly shared with us all, so huge thanks, we loved speaking with you xx
In conversation with Joanne Truby of Joanne Truby Floral design
00:54:57
This week we chat with Joanne Truby. Joanne is a wedding & event florist, mentor and teacher based in Sidcup
We find out about Joanne's beginnings and her journey into flowers, how she has developed her client base, the positive moves Joanne made on the back end of her business through the lockdown period and how important it has been to her business to be specific and intentional with the type of clients she works with
We absolutely love Joanne's elegant and natural floristry and if you haven't checked out her gorgeous grid then you need to right now
Thank you so much Joanne, we absolutely loved chatting with you x
To find out more about Joanne Truby Floral Design please head to the links below
In conversation with Saffron & Verity of The Bath Flower School
01:07:04
Today we are in conversation with Saffy Dodds-Smith & Verity Porter, founders of The Bath Flower School
We chat about their journey into flowers, their commitment to teaching foam free sustainable floristry and the importance of British flowers to their school aesthetic We also hear about all of the many facets of the flower school and how they draw on their trusted community to teach different aspects of their courses such as social media, marketing/branding and photography
We hear how important it is that their students develop their own natural style when they attend the school, readying them for a career in commercial floristry and how they encourage their students to forge their own path ensuring that their individual design aesthetic is unique to them
We also talk about current flower trends, how styles have evolved throughout the years and how these ebb and flow throughout the decades
So much more in this ep and we know you will really love it!
In conversation with Liz Mobbs of The Southwold Flower Company
00:52:57
Today we are in conversation with Liz Mobbs founder of The Southwold Flower Company. Liz is a grower/florist/ gift retailer based in the beautiful coastal town of Southwold
We speak about the beginnings of the Southwold Flower Company and how the pandemic has had a positive impact on the business, allowing it to organically evolve and grow
We chat about THOSE beautiful instagram images, dig in to find out how Liz takes her photos, how she curates her products and how the site has now become a real destination for the clients that visit
Liz also offers workshops for both professional florists and flower lovers to suit all pockets and has an exciting masterclass collaboration coming up this year with Brigette of Moss & Stone
There is loads more in this ep, so we hope that you enjoy it and don't forget to check out 'The Grid' if you haven't already...you won't be disappointed!
We had lots of laughs along the way and it was an absolute pleasure letting Liz into her flowery world
In conversation with Anna Potter of Swallows and Damsons
00:55:46
Today we chat with Anna Potter, founder of Swallows & Damsons, who has a retail space and wedding/events studio based in the trendy antiques quarter of Sheffield
We speak about Anna's journey into flowers from her fine art background and how these beginnings have shaped the way that she works with flowers Anna always dreamed of having a shop, not knowing what she would sell and once she found her love of flowers everything clicked into place
We talk about Anna's beautiful book The Flower Fix, how the idea came about and her ongoing work with the talented photographer India Hobson, who took the beautiful imagery
We love Anna's ethos of seeing the extraordinary in the everyday and we will leave you with a beautiful quote from her book "We spend so much of our time looking on a surface level at what others are doing, that we forget on a deeper level and the everyday extraordinary that's right in front on us" Anna had us spellbound for pretty much this entire episode
In conversation with Melissa Richardson & Amy Fielding of Jam Jar Flowers
01:07:17
This week we are in conversation with Melissa & Amy of Jam Jar Flowers. Jam Jar flowers is a floral studio based in South London with a hand selected edit of botanically inspired homewares and gift ideas
We find out about Melissa and Amy's background in fashion design, what drove them into a career in floristry and how Melissa and Amy met and began working together to continue to build the Jam Jar Flowers brand as we know it today
We hear about the very beginnings of Jam Jar flowers, how Melissa started the business from her kitchen table with the emphasis on florals led by the season in her natural signature style and how the business has grown and developed throughout the years with the introduction of her creative team but still keeping true to the ethos of the changing seasons
We hear from Melissa and Amy about their first foray into pressing flowers for Mulberry and how they developed their ideas for Jam Jar Edit their botanically inspired giftware and pressings and all about their amazing team
Jam Jar also host lots of workshops at their gorgeous studio space including floristry 1:1's, flower pressing so be sure to check them out
Thank you so much to Melissa and Amy for being such fab guests!
To Find out more about Jam Jar Flowers and Jam Jar Edit then please head to the links below
To find out more about 'The nature of Thyme' the beautiful new exhibition by Jam Jar Flowers at Tithe Barn, Thyme (on until 12th September) Please head over to the link below to book your slot https://www.thyme.co.uk/jam-jar-exhibition
In conversation with Sarah Sylvester of The Little Shed Flower Co
01:01:46
This week we are in conversation with Sarah Sylvester, founder of The Little shed Flower Company Sarah has a beautiful retail store in Ontario Canada where she stocks a whole host of beautiful blooms, plants, artisan goods and heaps of Branded goods, lots of which she creates herself
Sarah also has a super successful wedding and events floral business, grows organic flowers on half an acre and holds group workshops and professional florist 1:1's
This episode is packed full full of fun, inspiration and information. we find out about Sarah's journey into flowers, her many moves throughout her 5 years of business, her client approach and how she puts value on investing in herself to move her business forward. There is so much more, you will just have to take a listen!
Thank you Sarah, we absolutely loved chatting with you xx
To find out more about Sarah and her business please head to
In Conversation with Clare Wilder of Clementine Moon
00:51:00
Today we are in conversation with Clare Wilder of Clementine Moon Clare is a studio based wedding and event florist based in Portishead, Bristol
We find out what drove Clare from a career in HR into the beautiful world of wedding and event flowers Clare is relatively new in her journey after taking a career change course initially with Tallulah Rose flower school in March 2019, but we love how Clare has continued to drive her brand forward even regardless of the impact on the covid pandemic
We hear about how important it is at the beginning of your journey to seek out experience and invest in yourself and your business and when Covid hit in 2020 things seemed to be put on hold for Clare but instead, she used the time to work on styled shoots to hone in on her style, worked on ideal client, her instagram and her overall brand identity
This is such an inspirational story and a must listen to those who are at the beginning of their flower journey or considering a career change Clare is super talented and we absolutely can't wait to follow the rest of her journey
In conversation with Tattie Isles of Tattie Rose Flowers
01:16:45
This week we are in conversation with Tattie Isles founder of Tattie Rose Flowers Tattie Rose Flowers are a wedding and event florist based in Dorset & London
We speak with founder Tattie about her journey into flowers and how her love of the outdoors inspires her beautiful installations. We chat about sustainability, the pros and cons of instagram, her new foray into teaching throughout the pandemic, how it feels to create flowers for a royal family & celebrity wedding, her design process and so so much more
We have been so looking forward to this chat, we find Tattie super inspiring and it goes without saying how beautiful her work is!
Tattie Rose Flowers took part in British flowers week this year and we saw in person how gorgeous the installation was, so very beautiful! Tattie is also decorating the main gate at Chelsea in September and we can't wait to see what she has in store!
To find out more about Tattie Rose Flowers please head to
In conversation with Victoria & Barney Martin of Stokesay Flowers
00:42:42
This week, we are in conversation with Victoria & Barney of Stokesay flowers, who grow beautiful English garden flowers in a Victorian walled kitchen garden in Ludlow
We have long been mesmerised at their beautiful blooms and have had the pleasure of Victoria's company before (albeit virtually via zoom on one of our lockdown chats!) We then received some insanely beautiful British blooms via post to enjoy and we were hooked!
We find out about their journey into flowers, how they met, their approach to growing, how they developed their client base, their favourite season blooms and loads more! Victoria has recently written and self published a wonderful book called 'Favourite Roses for cutting' which is a must have for all Garden Rose addicts. It's available to purchase via their website and we absolutely LOVE it
Thank you both to Victoria & Barney for such a wonderful chat, we can't wait to come and visit you soon x
In conversation with Steph Turpin of Fairynuff Flowers
01:10:41
This week we are in conversation with Steph Turpin, founder of Fairynuff Flowers, a wedding and events florist based in Hampton Hill
We chat about Steph's career change from sports journalism into flowers, about her first shop and how her passion for creating wedding and event flowers saw her relocate into a studio space
We chat about how Steph has built Fairynuff flowers, the importance of instagram to her business and so much more
This is a really fun chat that is absolutely packed full of anecdotes and info, we know you will absolutely love it
In conversation with Emma Whicher of Martha and The Meadow
01:04:12
Today, Vic and Jess are in conversation with Emma Wicher founder of Martha and The Meadow
Martha and the Meadow are a wedding and events florist based in Dorset
We find out about Emma's journey into flowers, all about her gorgeous lockdown project (a shiny new studio!) and we have lots of wedding flowers chat too of course!
We delve deeply into pricing and how important it is to educate your clients on what is achievable within a budget. We also talk logistics, staffing and timescales and how these things impact pricing considerably
We also hear about the power of creating and cultivating a strong friendship with other suppliers who all share your aesthetic and values
Such an interesting and enlightening chat
Thank you so much for chatting with us Emma x
To find out more about Martha and the meadow, please head over to
In conversation with Millie Richardson of Millie Richardson of Millie Richardson Flowers
01:22:02
Today we are in conversation with Millie Richardson, founder of Millie Richardson flowers, who specialises in wedding, events and private party flowers in The Cotswolds
We find out about Millie's journey into flowers from a London based corporate event background and how her love for production and transforming spaces moved her into a career in floristry
We speak about Millie's love of British flowers and foliages and how they inspired her work We talk about sustainable mechanics but also how we understand the difficulties this can sometimes bring
We chat about the importance of team and how important it is to have great creatives around you to pull the look together
We also cover the pandemic and the difficulties this has bought to our industry (and heaps more!)
Huge thanks to Millie for such a wonderful conversation xx
This week Jess and Vic speak with Simon Lycett, Celebrity florist, Royal florist, TV & Radio presenter, author, host & judge on Full Bloom and all round national treasure
We hear about Simons journey into floristry, how he got his first big breaks working in tv and films, about his work with the Royal family, his design process and so much more!
For those of you who have listened to our podcast, you pretty much know what to expect with our first episode of SEASON 5!!!!!! Vic and Jess have a chat about what's been happening, what's coming up and of course there is a bit of banter thrown in there too Thanks for sticking with us guys, so good to be back Lots in store for Season 5, welcome along xx
Today we are in conversation with Charlie Quartley, founder of The Flower Fairies Charlie is a studio based florist in North Oxfordshire who works in weddings and events and teaches/mentors both aspiring and current florists to reach their full potential
This episode is an absolute must listen, Charlie was completely wonderful and offers so much candid information and advice to everyone who is in the flower industry
We hear about her beginnings, what drove her into a career in flowers, how Covid had a positive impact on her business, how she plans to restructure her business moving forward and the brilliant way she communicates with her clients regarding quotations and pricing
There is so much more to take from this conversation so enjoy every minute!
Today we are in conversation with Elaine Graham of Pesh Flowers, Pesh are a studio based florist in South-East London We find out all about Elaine's journey into flowers, her many accolades and how she took on an existing shop which had been established for 60 years at just 22 years old and what it looks like as a shop owner on a busy high street We hear about Elaines love of British grown flowers, sustainability and what spurred the move into a studio space 3 years ago We speak about how much the industry has changed and evolved throughout Elaine's career and about the impact that the Covid pandemic has had on all sectors of the floral industry and how this year has been a year like no other! There is absolutely loads in this episode so huge thanks to Elaine for chatting with us!
This week we are in conversation with Emma Spowage, founder of Passion Flowers by Emma Spowage Emma is a florist/Grower based in Essex, she also holds workshops for both flower lovers and florists
We hear about Emma's journey into flowers and how she has been inspired by nature since she was a little girl and how she learnt to grow from taking her grandparents lead as a child We find out about the importance of sustainability to Emma and her business, we chat photography, working with the seasons and all about her plans for the future
Jess was lucky enough to see one of Emma's beautiful creations in the flesh at The Strawberry Hill Festival and we hear more about that too and so much more
We absolutely love Emma's work and we are so thankful for this wonderful conversation Thank you for chatting with us Emma! x
Today we are in conversation with James Greig, founder of Stem and Green James is a grower/florist based in Hampshire
We find out about James' beginnings from an education in fine art to his career in TV and photography and what drove him to create Stem and Green during lockdown
This is a real inspirational journey, with James reviewing the practical feedback from florists to simplify the buying and ordering process with the move to having all purchasing available online from next year There is so much to take from this fabulous episode and thank you so much to James for chatting with us on Girl Flower Podcast
This week we had the pleasure of being invited to Tallulah Rose Flower School to visit Rachel and 7 of her ladies who were undertaking the penultimate day of their 2 week career change course Jess took this trip solo (AGAIN) because Vic's son had more time off school unfortunately with a viral infection
This episode see's us both chat about Jess' wonderful day up at Leven's Hall to see the course in action, what the day involved and we hear from 4 of the students on the course about their future plans and how much they loved their time at the school Jess also chats with Rachel (which is always a pleasure) about the importance of keeping your skills fresh, about her mentoring services and lots more
Today we chat with Stephanie Gillespie, marketing and sustainability specialist at Smithers-Oasis This chat is all about floral foam. We also find out about their new product developments with the design media they produce and also the company's plan to move to more sustainable practices within their sites
We understand that not all of your questions may have been answered so as Stephanie mentioned, please feel free to get in touch with her directly and she will be happy to answer any burning questions you may have
Thank you for chatting with us Stephanie
Aside from producing floral foam, Smithers-Oasis have many other product lines available for the floral industry, if you would like to find out more please pop over here https://www.oasisfloral.co.uk
If you have any further questions for Smithers Oasis then please direct your enquiries here and mark for the attention of Stephanie Gillespie contactuk@oasisfloral.co.uk
Karen Barnes of Karen Barnes Floral Industry Consultancy
01:08:45
Today we are chatting with Karen Barnes, founder of Karen Barnes floral industry consultancy. Karen is a wedding and events florist and teacher, works in product development & trend prediction for various global companies in the industry and is an international competition judge She also is a two-time RHS Chelsea Flower Show gold medal winner We find out about Karens beginnings and how the many facets of her business work
We chat about her product development/trend prediction roles and how these have seen her travel the world. We also touch on how she came into this type of work from her time as Head of product development for Interflora
We talk about the rise of career change students coming into the industry and why we may have seen a large drop in entry level British school leavers hoping to have a career in flowers opting for traditional college floristry courses such as City & Guilds and National Diplomas We speak about floristry competitions, what it's like to be a judge, how competition wins can benefit your profile, what the judges are looking for and her advice to those who would like to get into competition work
It's our season finale and instead of just us two rambling along we thought it would be fun to get our friend Liz from Blue Sky Flowers on board to chat about 2021, it's obstacles and the fun things that happened despite of the ongoing pandemic (and a complete list of our favourite boards game purchases for Christmas apparently....spolier alert...Liz loves a puzzle)
What a year it has been for us all as an industry, there have been tears, joy...tears of joy and many more emotions in-between and we are so grateful that you have all been here along with us on this journey Huge thanks to our listeners for your support over the last two years, we couldn't feel more proud!! We will be back bigger and better in 2022 so watch this space
Love to you all and we wish you a merry Christmas and a prosperous New Year to come Much Love Vic & Jess xx
Today we are in conversation with Milli Proust of Milli Proust Flowers
Milli is a Florist/Grower based in West Sussex. Milli grows her beautiful flowers for a selection of weddings, events & commissions. She also sells her own seeds throughout the year and holds a series of seasonal workshops. Keep your eyes peeled for some new products available to buy through her webshop in 2022
We hear about Milli's journey into flowers, how covid pushed her to drive her business forward and pivot her offerings We chat about photography and about the art of story telling and all about Milli's approach to designing and growing
Milli has a book launching today!!! We feel so grateful to be the first to chat with Milli all about her labour of love 'From Seed to Bloom' with amazing photography from Eva Nemeth. It is available to pre-order today via Milli's website, all good bookshops and Amazon. We have been lucky enough to see some sneak peeks and it is incredible, we can't wait to bag our copies asap Listen to our episode today to hear all about it!
Huge thank to Milli for such a wonderful conversation, we absolutely loved chatting with you TWICE!
Sustainability Special With Cel Robertson of Forever Green Flower Company
01:44:03
Today we are in conversation with Cel Robertson of Forever Green Flower Company for our sustainability special This is a MUST LISTEN for not just Florists and Growers; but to everyone who lives on our glorious planet. We can't thank you enough for chatting with us Cel, your knowledge and passion for a greener planet always blows us away and we know that our listeners will take away so much from this discussion We have been given some incredible links below by Cel, if you would like to delve further into any of the issues discussed today To find out more about the courses that Cel offers please head over to her website https://www.forevergreenflowerco.co.uk
“Do the best you can until you know better and then when you know better, do better” Maya Angelou
Today we are in conversation with Sarah Harper of Sarah Harper Floral Design. Sarah's studio is in North Oxfordshire and she creates wedding & event flowers, holds both 1:1 workshops for florists and also for those who love flowers and provides local flower deliveries for clients in her area
We find out all about Sarahs's beginnings, from her first Chelsea Gold medal to starting her own business and how she has navigated the pandemic
Sarah is very clear on the direction of her business, ensuring that she works with only her ideal clients, hand picking the clients that she most would like to work with. We speak about her vetting process and all about 'The Hive' the bespoke online portal Sarah uses to finesse the client experience
Although Sarah has a minimum spend in place for her full-service weddings, she also offers an intimate wedding package to cover clients who love her work but who are looking for a lower ideal spending requirement
We talk in depth about the development of her brand across her website and social media and how vital it has been to outsource certain aspects of this to those who have the knowledge and experience to push her vision forward. It has been fundamental to the success of her business
We speak about photographing your flowers & some hints and tips to take great shots and how having a brand aesthetic throughout all of your channels will elevate your brand
We have taken some really important points from this conversation about how Sarah approaches her business and if you would like to find out more then please head over to https://sarahharperfloraldesign.co.uk
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