Get Online with Stacey Kehoe (Stacey Kehoe)
Explorez tous les épisodes de Get Online with Stacey Kehoe
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| 18 Jun 2019 | How to Launch a Podcast with The Get Online Podcast Editor Jonathan Merrifield | 00:30:37 | |
As the audience for podcasts continues to grow, there has never been a better time to start a podcast for your business or a personal hobby. Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. And podcasts are more convenient than blog posts: people can listen to podcasts while driving, working out, or just doing chores around the house. There is also a lot of unexplored space in podcasting. As of 2018, there are close to 50 million YouTube channels,1 440 million blogs,2 but just over 550,000 podcasts listed in Apple Podcasts.3 That means for every podcast there are 800 blogs and 90 YouTube channels. | |||
| 07 Jul 2020 | Property Investor Simon Zutshi Talks Digital Marketing | 00:54:35 | |
In this podcast episode, Simon Zutshi discusses how he has used digital marketing in the world of property. Simon, has been investing in property since 1995 and became financially independent at the age of 32. He is the author of Best Seller “Property Magic” and Founder of the property investors network (pin), the original and largest networking event in the UK. Top 3 Attention Grabbers Contact and follow Simon Zutshi here: Watch Simon's videos on YouTube Follow Simon Zutshi on Twitter Follow Simon Sushi on Instagram | |||
| 14 Jul 2020 | LIVE Read: #1 Best Selling Book Get Online by Stacey Kehoe | 00:13:32 | |
In today's episode, Podcast Host and Author, Stacey Kehoe, does a 'Live Read' of her Amazon #1 Best Selling Book, Get Online. 🙋 What does it mean for your business when you're forced into #lockdown and have no digital footprint? 🙋 How can you continue to reach your business objectives without a steady stream of leads? 🙋 How can you stand out from the crowd or keep digital-savvy competitors at bay? 🙋 Could a digital marketing pipeline give you an edge over your competition?
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| 21 Jul 2020 | Social Impact: Paul Dunn on Being a Business for Good | 01:07:24 | |
Paul Dunn is a 4-time TEDx speaker. He is a Senior Fellow in one of the World's Leading Think Tanks and consults to and mentors leading-edge businesses around the world. He has built, and sold businesses, and his training programs have been used by an estimated 226,000 companies around the world and he continues to push the boundaries. He has been featured in Forbes Magazine alongside Sir Richard Branson in a global piece on 'disrupters' in business. But Paul is here to talk to me today as the Chairman of B1G1: Business for Good, which is a company that's already enabled more than 2,500 businesses to create over 200 Million giving impacts around the world. I was lucky enough to travel with both Paul and B1G1 Founder, Masami Sato to Kenya last year and had the most transformative experience. ***3 Attention Grabbers*** 👉 Be a Purpose Driven Leader: Be a part of something bigger, we are all at our best when we're giving. 👉 Ethical Marketing: Surprise and delight your customers, create a special moment for your customers rather than using your 'social impact' as a sales tactic. 👉 Leverage: Look for opportunities to collaborate and create a ripple effect. Join B1G1 with our giving code GIVING103 to receive a 'giving' credit to start making impacts from DAY 1 https://www.b1g1.com/businessforgood/join-us Connect with Paul Dunn | |||
| 30 Jul 2020 | Which Metrics Should I Be Tracking? | 00:15:14 | |
In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success. Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend. But what, exactly, should you be measuring?
Connect with Stacey Kehoe: | |||
| 04 Aug 2020 | Website in a Day: London Web Girl Cheryl Laidlaw Talks Website Best Practice | 00:54:25 | |
Description ***3 Attention Grabbers*** 👉 Personal Branding: Giving clients visibility to build trust 👉 Website Essentials: How to pack a punch and make a real impact
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| 19 Aug 2020 | Rupal Patel on Embracing a Mindset of Abundance | 00:51:03 | |
Today, I am joined by Rupal Patel, who helps women founders start, scale and supercharge their businesses through events, workshops, and a community, where founders come together to support each other practically, and intangibly. It's called Entreprenora. 👉 Have a War Chest: Plan a financial runway to understand your finances 👉 Mindset: Your network is your net worth. Who are you spending time with?
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| 25 Aug 2020 | 7 Marketing Mistakes You're Probably Making (and how to avoid them) | 00:18:45 | |
In today's episode, host, Stacey Kehoe shares notes from a webinar on the 7 Marketing Mistakes You are Probably Making (and how to avoid them).
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| 29 Sep 2020 | SWOT Analysis with Stacey Kehoe | 00:11:47 | |
What is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT Analysis is a technique for assessing these four aspects of your business. You can use SWOT Analysis to make the most of what you've got, to your organisation's best advantage. You can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares. Better still, you can start to craft a strategy that distinguishes you from your competitors, so that you are able to compete successfully in your market. Connect with Stacey Kehoe: | |||
| 23 Sep 2020 | Review of Netflix Documentary: The Social Dilemma | 00:35:16 | |
This documentary from Jeff Orlowski explores how addiction and privacy breaches are features, not bugs, of social media platforms. It calls for an overhaul of big tech business models and ending online corporate surveillance. 2020 has underscored just how much we rely on technology to connect, learn, organise, and live our lives. But the business model of big tech poses an unprecedented threat to our human rights - harvesting and monetising the data of a third of the world’s population and trapping us in a system where we are forced to either submit to pervasive tracking or forego this critical lifeline. I’ve asked a few members from Team Brandlective to join this conversation. In the podcast, we reference only 2 people owning the media networks. After a fact check we can confirm it is actually six conglomerates control most of the broadcast media in the United States: CBS Corporation, Comcast, Time Warner, 21st Century Fox (formerly News Corporation), Viacom, and The Walt Disney Company.
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| 07 Oct 2020 | Marina Conway-Gordon: The Real Life of Brands | 01:02:43 | |
Today I am joined by Marina Conway-Gordon. A content coach who shows brand leaders and teams how to articulate the real beating heart of the brand online, and how to start talking about the things that really matter to their community. 👉 Get a visibility buddy: Having accountability helps keep you on track. 👉 Know that expectations are currently low: Not having high end content and production can often be a lot more authentic.
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| 21 Oct 2020 | Disruptive Marketing: How to Capture your Audience's Attention | 00:47:49 | |
Today's episode is a repurposed webinar that I did with Small Business Britain and BT Skills For Tomorrow. #TheContentWaterfall, which many of you will be familiar with by now, is a repurposing methodology that we use here at my marketing agency Brandlective. In this podcast, I have followed this process by stripping off the audio from the webinar and sharing it here with you. Connect with Stacey Kehoe: | |||
| 27 Oct 2020 | Purpose-Led Branding with Aarti Parmar | 00:49:20 | |
Today I am joined by my friend Aarti Parmar. Aarti works with businesses to build authentic and meaningful brands that help them achieve their goals through an empowering and collaborative process of brand strategy, coaching and brand design. She's combined her branding expertise with personal performance coaching, which is an unusual thing to do, and offers her a fantastic USP. 👉 Exposing ourselves to personal development. Investing in yourself to gain direction will serve you well.
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| 02 Aug 2018 | Introduction to the Podcast | 00:01:59 | |
Welcome to The Vault. Tune in every week to unlock the marketing secrets of some of the fastest growing businesses. You’ll hear practical tips, strategies and case study’s that will help you build incredible marketing campaigns for your business. And now, here’s your host Stacey Kehoe. | |||
| 02 Sep 2018 | S1E1 - Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority | 00:38:51 | |
Join Stacey Kehoe as she caught up with Kristin Marquet, owner of Creative Development Agency, LLC and FemFounder.co, as they discuss why selling to everyone is the number one mistake you can as an entrepreneur. Kristin also shares tips on how you can do PR without breaking the bank and how she reached her goal of growing a profitable business. Be sure to tune in now, you don’t want to miss this episode full of great marketing advice.
Three Attention Grabbers
Resources Squash Your Competition and Dominate Your Marketplace 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business Today By: Kristin MarquetPublicity Jumpstart: 10 Ways to Get Your Brand Featured in the Press by Michelle Lewis and Kristin Marquet Contact Kristin Marquet
Creative Development Agency Instagram Creative Development Agency Website The Vault Contact Information | |||
| 03 Sep 2018 | S1E2 - Why You Need to Build a Customer Avatar Before You Begin Marketing | 00:15:20 | |
What is a Customer Avatar? Why do you need one and how can it help you grow your business? If your marketing needs some direction, today’s episode is for you. Stacey Kehoe, host of The Vault Podcast, dives into the topic of creating a customer avatar. She discusses how you can create your own avatar and why it is important? With 72% of brands targeting the wrong audience, she shares valuable tips to help you engage your social media audience so that you can build a community that loves your brand.
Resources Key Takeaways:
The Vault Contact Information | |||
| 05 Sep 2018 | S1E3 - Fran Boorman on Using Facebook Live, Documenting Your Journey & Giving without Expectation | 00:41:53 | |
Are you utilizing videos for your business? If not, listen now as Stacey and Fran drop actionable steps you can do to market your business. In today’s episode, Fran Boorman, author, entrepreneur and a mother discuss the potential growth of your business using forums, facebook lives and live events. Fran also shared how after five years, she was able to scale her business by going against the old school networking rule. Nowadays, Fran’s passion is to help startups take their businesses to the next level and developing social enterprise.
Key Takeaways:
Resources Bounce: The Myth of Talent and the Power of Practice by Matthew Syed Connect with Fran
Fran B Global Facebook Group - Online Forum The Vault Contact Information | |||
| 09 Sep 2018 | S1E4 - The 6 Steps to Launching a Marketing Pipeline that ACTUALLY WORKS | 00:25:32 | |
How do you build and implement a marketing strategy? In this episode, Stacey will walk you through a six step process to building a digital marketing strategy. She developed a methodology called “The Game Changer” which consists of six key steps to develop a pipeline. The 6C Methodology follows a structure that will allow you as a business owner to grow your client base. It is through understanding how to connect to your ideal customers, create a marketing material to engage them and lead them to the right platform to nourish your relationship with them. This a method used by Stacey everyday within her agency and has proven real results. So grab your pen and paper, listen and take notes on this episode!
Resources How to make exciting email headlines/subject lines Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority The Vault Contact Information | |||
| 11 Sep 2018 | S1E5 - Fredrik Sandvall on Using Viral Social Media Trends to Improve Visibility of Your Personal Brand & How Helping Others Offers a Great ROI | 00:52:21 | |
What is the ROI for helping others? Fredrik Sandvall uses giving and sharing knowledge as part of his marketing strategy. Fredrik Sandvall is the ultimate dealmaker, who helps businesses and property developers find funding solutions. He is not only finding the money - but more importantly helping with strategic and tactical advice to unlock win-win solutions. Tune in as Stacey and Fredrik discussed why exchanging time for money is not a great idea, and listen to why coaching and mentoring are NOT the same thing and what he does with video content creation. What you will learn from this episode:
Top Three Attention Grabbers:
Resources Million Dollar Consulting by Alan Weiss Invest in You By Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall Trust is the new currency TACTICS Connect with Fredrik The Vault Contact Information | |||
| 24 Sep 2018 | S1E6 - Paul Brodie: How Writing a Book can Skyrocket Your Business | 00:45:36 | |
As a business owner, have you thought of writing your own book? Today’s guest, Paul Brodie a 13 times bestselling author and host of the Get Published Podcast, owns a publishing company which helps aspiring authors publish their own book. Publishing a book is the start, how to promote it is another thing. In this episode, Stacey and Paul dig deep on how you can use your book as a foundation of your business, understand the book writing process and how to deliver the book to the right people. This is one episode you don’t want to miss! Enjoy! What you will learn from this episode:
Top Three Attention Grabbers:
Resources Free Copy of Get Published Book Connect with Paul The Vault Contact Information | |||
| 25 Sep 2018 | S1E7 - The Familiarity Principle | 00:14:29 | |
Why is brand awareness an important component in marketing? Understanding, if your marketing budget should be focused on awareness or converting sales, is a challenge for many small business owners. In this episode, Stacey touched on this topic. You will hear her insights about The Familiarity Principle, building brand awareness and key things that you could implement in your marketing efforts. This episode is jam-packed with marketing advice, tune in to benefit from Stacey’s first-hand experience. What you will learn from this episode:
How to implement the Familiarity Principle Think about how your audience wants to consume content Make sure to have a tracker on your website Key Takeaways When exposed to something new or unknown most people exhibit a form of fear or avoidance It can take seven or eight or even more touch points or points of contact before the individual is ready to buy Increasing familiarity with your brand should always be a key consideration when designing your marketing pipeline The Vault Contact Information | |||
| 30 Sep 2018 | S1E8 - Twitter Hacks - Tips & Tricks | 00:19:01 | |
Have you used Twitter as a marketing platform for your business? Do you know how to use it? In today’s episode, Stacey Kehoe, covered her Top 10 Twitter Hacks. Twitter is the most misunderstood social network and tool by the vast majority of people. Twitter is a microblogging platform which allows registered users to post and to send to other registered users short messages. These messages are called tweets and limited to 280 characters. You can hear what your customers have to say about you and you can get your content out in front of your own consumers within a few seconds. If you want to get the most out of Twitter, listen to Stacey’s Top Ten Twitter hacks. Top Ten Tips and Tricks
Using hashtags allow users to join in conversations. It can help the content to be discovered by a specific search.
Think about what you're posting and how it visually looks down the stream on Twitter.
In Twitter, you can create a private and a public list. Lists make it easier for you to engage and start conversations with your customers and clients.
Direct Messaging is a way to build more personal and one on one connections on Twitter.
Credit your sources with an @ mention to show respect to the content creator. This will also increase the chances to be recognized and increase your followers.
Unfollow users that have been inactive and not related to what you do.
It is a free way to get people to interact with you. Polls are a great way to get feedback for your business
There's a feature on Twitter that you can request for your tweet archive. What they'll do is email you a zip file with a CSV of every tweet that you've ever sent out. You can use these tweets as a reference for your future strategy.
If you ever feel restricted by the character limit, use a video to deliver your message to your audience. Twitter now allows you 30 seconds of video at a time and then you've still got the 280 characters that you can post with the video.
Twitter moments is a valuable tool yet often overlooked. When you post Twitter Moments it can be seen by anyone. It is ideal for launches and promotions. Bonus Tip: Follow editors, journalists of publications and media outletsConnect with Stacey on Twitter:@StaceyKehoeUK@BrandlectiveThe Vault Contact InformationThe Vault WebsiteThe Vault InstagramThe Vault TwitterThe Vault Pinterest | |||
| 02 Oct 2018 | S1E9 - Tony J. Selimi on Overcoming Adversity & Achieving Success through the 8 Key areas of life | 00:55:04 | |
How do you take all the challenges that life has thrown at you? Today’s guest, Tony J. Selimi is an international speaker, a qualified transformational coach, and business success mentor. He is a human behavior specialist who helps people clarify their values, develop the mindset, and work on the emotional intelligence required to breakthrough their perceived fears and limiting beliefs. In today’s episode, Stacey and Tony unlock the different modalities of healing to find clarity. Tony shared his incredible journey of being a refugee to becoming the best selling author and highly sought-after coach. Listen for lessons that you can apply as a business owner to create, innovate, and serve other people. What you will learn from this episode:
Top Three Attention Grabbers:
Resources Living my Illusion A Documentary Series A Path to Wisdom - How to Live a Balanced, Healthy and Peaceful Life by Tony Jeton Selimi #Loneliness: The Virus of the Modern Age by Tony Jeton Selimi Connect with Tony The Vault Contact Information | |||
| 09 Oct 2018 | S1E10 - Marketing AMA | 00:31:15 | |
Today Stacey did something different. She was joined by Rachel and Alex, her colleagues from Brandlective. The Internet has opened up a huge opportunity for small businesses. Twenty five years ago to get your business in front of a large audience you needed a huge marketing budget for billboards, TV advertisements, and radio. Today, digital marketing has leveled the playing field. Any business can post an update on their social media. They can use small budget compared to a traditional marketing like TV & billboard advertising to get that post in front of their ideal clients. Now is the time to use these platforms to your advantage. Stacey asked the audience on this Marketing AMA how can she help. We hope you’re ready with your pen and paper to write down FREE marketing advice from Stacey. What you will learn from this episode:
The Vault Contact Information | |||
| 10 Oct 2018 | S1E11 - Gary Das on Using your Personal Profile to Build a Business | 00:45:40 | |
Gary Das has been in financial service since 2002 and set up his own mortgage brokerage in 2006 at the age of 25. The 2008 credit crunch caused him to diversify before getting back to his passion in 2015 when he and his wife (Ayesha, who was a sole trader at the time) wanted to move home. He couldn’t believe how difficult it was for business owners to find an adequate mortgage, remain tax efficient and obtain the best interest rate. Today with Stacey, Gary discussed his mission to ensure that business owners, entrepreneurs and people like you, who risk it all to create an outstanding business, are able to buy their dream home or invest in property and secure the correct mortgage without the stress and worry that he went through. Entrepreneurs, self-employed and freelancers, this episode is for you! Do not miss it! What you will learn from this episode:
Three Attention Grabbers
Resources How to Generate Free Leads Online Send an email to marketing@active.mortgage with your home address and mention The Vault’s Podcast and get a FREE signed copy of “The Self-Employed Mortgage Guide” Connect with Gary Active Mortgage Information The Vault Contact Information | |||
| 16 Oct 2018 | S1E12 - The Content Waterfall Process: Repurposing to Get The Most Out of Your Content | 00:19:11 | |
Do you ever wonder how some marketers seem to have a never-ending stream of content flowing from their websites and their social media like magic? In this episode, Stacey discusses one of the best ways to up the quantity of your content without spending lots of money or working a 20 hour day. Stacey has a process which is called “The Content Waterfall”. She runs a workshop on this method every quarter. If you want more information, listen in and check the resources. Highlights of this episode:
3 Steps of The Content Waterfall Process 1. THE ORIGINAL STORM: Creating Core Content Do whatever feels natural. Most information transmitted to the human brain is visual. Photos, videos and graphics will improve engagement on your content. 2. THE BIG SURGE: Repurposing
Amplify what you produce.
+ much much more Download #TheContentWaterfall Infographic | |||
| 30 Oct 2018 | Seb Bates on Understanding your audience, their problems and your value | 00:39:44 | |
As a business owner or someone thinking of how to start their own business, are you confused about how to sort out the wheat from the chaff to focus energies on building meaningful relationships when it comes to customers? Book your ticket to our next event: The Content Marketing Kickstarter Workshop Resources: The Warrior Method (Book) | |||
| 08 Nov 2018 | How To Create Juicy Lead Magnets | 00:14:21 | |
Today’s episode focuses on Lead Magnets. Book your ticket to our next event: The Content Marketing Kickstarter Workshop The Vault Contact Information: | |||
| 12 Nov 2018 | Andy Gwynn Discusses Generating Leads on LinkedIn | 00:54:21 | |
In this episode, Andy Gwynn teaches us some of LinkedIn’s best-kept secrets and how to generate new leads via LinkedIn. Book your ticket to our next event: The Content Marketing Kickstarter Workshop The Vault Contact Information: | |||
| 21 Nov 2018 | Exploring Why Core Values Matter In Company Culture | 00:54:49 | |
In this episode, we have a group discussion about the importance of company culture, what it actually is, and how to figure out whether it’s working for you or against you. Company culture is “by the people, for the people”. However, the bi-product, of course, is a far more successful enterprise. I have asked a few members of my team to join me and discuss company culture, core values and what really is important to the millennial workforce. So listen in, and lets open The Vault that is Brandlecive Communications company culture. The workplace is where you spend more than one-third of your life. Do your employees wake up every day and look forward to a day of work or do they drag themselves to the workplace counting days to the weekend? Do they feel the same ownership and dedication towards the business as you do? Only an approach that really values people as a unique resource, that treats employees with trust, and instills a sense of confidence and cohesion among the workers will achieve a beneficial company culture. Employee incentives and appraisals might not always be enough to motivate an employee to work for the best outcome for your business. Sometimes in extremely challenging circumstances when a collective endeavour is required to save the day for your business, it is the love and affection employees feel towards their workplace that turns out to be a decisive factor. There is no single benchmark for a “great” company culture—every business is different—but you will need a consistent and strong set of values if you want to remain competitive in the near future. It’s only going to become more important from here. These are hard lessons I have learned through growing my business. Once upon a time I didn’t give company culture any thought, but it is through hiring and firing, recruiting great talent, overcoming challenges and actually asking my team what they want from the workplace that over the last few years I have begun to take my business in a new direction. Useful links: Brandlective Team Day 2018 with 'Steve' - Really Wild Business Brandlective’s #1MillionDays initiative Brandlective Brand Guidelines & Core Values | |||
| 06 Dec 2018 | S2E5 Sara Milne Rowe: The SHED Method | 00:47:15 | |
In this episode, I speak to Sara Milne Rowe who works alongside CEOs, senior leaders and their teams, often in high challenge situations to connect with their strengths, deliver exceptional performance, take others with them and get the results they want across a wide range of industries Worldwide. Useful links for Sara Milne Rowe: Video: Sara explains The Shed Method The Vault Contact Information: | |||
| 17 Dec 2018 | S2E6 Susan Payton: The Importance of Storytelling in Business | 00:50:20 | |
Founder of The Business of Stories, and co-author of the Amazon No.1 best-seller Fit For Purpose Leadership with her chapter, Why Great Leaders Need To Be Great Storytellers, Susan Payton joins The Vault on how she helps businesses articulate themselves through power of storytelling in business, why it's so important and why it works. | |||
| 19 Dec 2018 | Copywriting Tips & Tricks with Jody Raynsford | 01:07:01 | |
Jody Raynsford of Hello Genius is an author of The Industry Disruptor Programme and The Engagement Formula, speaker, sales copywriter, marketer, podcaster and serial writer of lists that are far too long. He had an interesting career in journalism interviewing actors and directors and then running long-distance races in the Sahara, and the Alps before he decided that wasn’t painful enough and so moved into marketing where he soon gained a reputation for consistently writing best-sellers in the health and fitness, personal development and business sectors with his achievement, a best seller which generated more than $1 million in sales. Jody’s next book, The Wrecking Ball: How disruptive entrepreneurs can build the momentum to break through, revolutionise their market and change the world, will be published in Autumn 2018. Hello Genius links: https://instagram.com/HelloGeniusAgency www.facebook.com/HelloGeniusAgency https://twitter.com/HelloGenius_1 Jody Raynsford links: https://instagram.com/JRaynsford https://twitter.com/JodyRaynsford | |||
| 18 Jan 2019 | Stacey Kehoe's Top Tips for Automation in a small business | 00:27:31 | |
Who doesn’t want to improve their productivity and lower their outgoing costs? We talk through how business process automation can be used to automate your business, increase worker productivity and lower operational costs. | |||
| 23 Jan 2019 | Interview: Email Marketing with Andrew Hawkins | 00:52:00 | |
Are you a confused business owner? There is something in this interview for everyone! I Interview Andrew Hawkins who teaches 360 business owners worldwide online or in the classroom how to market and automate their businesses primarily using the Infusionsoft business automation platform. | |||
| 08 Feb 2019 | 9 Tips to Improving Social Media Engagement | 00:15:23 | |
Social media has rightly taken the throne in the world of marketing because for many businesses it’s the key catalyst for brand growth. If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits. Promoting your brand through social media is therefore vital to businesses, but getting your content on these channels isn’t what gets you the sales. The key to becoming a successful social media user is in the engagement. So in this episode of the Vault, I am covering my 9 top tips for increasing social media engagement for your business. | |||
| 15 Mar 2019 | Content Marketing AMA with Brandlective - London Digital Marketing Agency | 00:20:26 | |
We are (still) often asked what content marketing is, how brands truly find success with it - and how to get started. Rachel Akiboye from digital marketing agency Brandlective throws some of the following questions at Stacey Kehoe in today's episode:
Connect with Stacey Kehoe: | |||