You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link.

And this posting about changing behaviour with all links is right here.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Julius Palm is the Deputy Managing Director and Head of Strategy & Brand at the sustainable food brand followfood. He is largely responsible for the brand development and restructuring of the last five years.

During his studies at Zeppelin University, he was already researching the question of the good life and the sustainability of modern societies. Today, he is putting this into practice and working with followfood to solve socio-ecological problems through a business model. The goal: regenerative entrepreneurship.

Julius was also recently honored with the title Green CMO of the Year by a German magazine.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Joe Macleod designs ends. He is the Founder of the worlds first customer ending business. Joe is a veteran of the product development industry with decades of experience across service, digital and product sectors. His Clients include, Volvo, Logitech, EY, Fairphone, Spotify, and Microsoft. He is a keynote speaker and author of two books on endings which we will talk about a little bit later.

If you want to read Joe's books he gifted us some 25% discount codes for his exciting and insightful books: "Ends!" book - code: EB55V // "Endineering" book  - code: RN25W // And if you want to take his course - here is a 25% discount for that: 25offendscohort

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FutureS.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

This recording is based on one of the top 5 most read newsletters of the last year on The Sustainable Brand Magic of Patagonia.

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Sandra Haiden ist Head of Brandmanagement bei Wien Energie, Österreichs größtem Energieversorger. Davor hat sie mehr als 15 Jahre lang mit ihrer Expertise nationale wie internationale Unternehmen und Non Profit Organisationen wie Greenpeace beraten. 

Ich habe Sandra kennengelernt, als ich Marketing Manager bei McDonald’s war und sie unsere Beraterin auf Agenturseite war. Seit dem schätze ich sie und ihren Ansatz sehr - Sandra und mich verbindet nämlich eine unglaubliche Leidenschaft für Marken und Kommunikation.

Mehr Marketingstrategien, Insights und Tipps gibt es alle zwei Wochen im FutureStrategies Newsletter.

Über Florian Schleicher: Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald's, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt helfe ich zukunftsorientierten Unternehmen, ihr Marketing auf das nächste Level zu bringen.

Mit FutureS, dem Impact Marketing Studio helfe ich Marken ihre Ziele und nachhaltiges Wachstum zu erreichen. Ganz ohne Marketing-Stress.

Marika Püspök is the Chief Climate Officer of the Wiener Stadtwerke Group, since February 1, 2024. This is Viennas main infrastructure service provider for mobility and energy. It handles over 16.000 employees and several minicipal players like the Vienna energy provider, the Vienna public transportation services, the Vienna garage operators and many more. In short: It is one of the biggest employers in Austria.

Her task is to set up the strategy of the self proclaimed climate protection corporation. That includes implementing ESG and sustainability in the Group. And because of all of that I have been looking forward to this chat now for a long time.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

Stefan Grafenhorst is Vice President Sustainability & Corporate Communications at Greiner.  Greiner is a manufacturer of plastic packaging, medical devices and foam products such as mattresses.

Stefan manages sustainability at Greiner and ensures that the company becomes more sustainable overall. The main focus of this role is to reduce the negative impact and transform the business areas that are not sustainable from today's perspective.

But Stefan was not always in sustainability. His professional career began in consulting before he became a development worker in Africa for several years. After working in the political arena in Berlin, he moved to Greiner in Austria in 2017.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

Sabrina Oswald ist Managing Director und Gründerin der FUTURA, einem Marketing-Beratungskollektiv. Ihr Fokus liegt im Brand Positioning & Kommunikation, mit dem Spezialthema Storytelling. Sabrina Oswald wird als Österreichs „Mrs.Storytelling“ bezeichnet. Seit 2009  bloggt sie  darüber, berät sie KundInnen und unterrichtet auch in diesem Bereich. Als Vorstandsmitglied der Österreichischen Marketing-Gesellschaft und Mit-Initiatorin der Kampagne „Make Marketing great again“ ist sie aktiv engagiert die digitale Transformation im Bereich Marketing voranzutreiben.

Sabrina auf Linkedin

Die "Glaub an dich Kampagne" der Erste Bank

FUTURA Website

Das Limbic Map Modell

Österreichische Marketing Gesellschaft

Podcast von Bastian Berbner

Mehr Marketingstrategien, Insights und Tipps gibt es alle zwei Wochen im FutureStrategies Newsletter.

Über Florian Schleicher: Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald's, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt bin ich Marketingcoach und Stratege mit dem Impact Marketing Studio FutureS. Damit helfe ich Marken ihre Ziele und nachhaltiges Wachstum zu erreichen. Ganz ohne Marketing-Stress.

Christian Stegemann ist Brand Director DACH & PL bei Oatly. Christian ist dort seit über 2 Jahren zuständig für die Führung des Brand und Product Teams. Davor war er Marketingleiter DACH bei Ecover & Method, Creative Director bei Haribo und im Marketing von innocent drinks. Seit über 20 Jahren macht Christian Kommunikation/Marketing von Konsumgütern und ist nebenbei systemischer Berater.

Kennst du schon die Simple & Sustainable Marketing Academy? Das ist mein neues 4-monatiges Lernformat für GründerInnen und angehende MarketingexpertInnen. Eine interaktive Lernreise in einem Live-Gruppensetting. Um nur € 99,00. Alle Details findest du auf meiner Website.

Mehr Marketingstrategien, Insights und Tipps gibt es alle zwei Wochen im FutureStrategies Newsletter.

Über Florian Schleicher: Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald's, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt helfe ich zukunftsorientierten Unternehmen, ihr Marketing auf das nächste Level zu bringen.

Mit FutureS, dem Impact Marketing Studio helfe ich Marken ihre Ziele und nachhaltiges Wachstum zu erreichen. Ganz ohne Marketing-Stress.

Carina Needham is the Global Sustainability Director at Julius Meinl, one of the world’s oldest coffee roasters, founded in 1862. The brands premium coffees and teas are enjoyed in over 70 countries, reaching more than 50,000 hotels, restaurants, coffeehouses. Carina, who has been with the company for a decade, previously led the Global Marketing Department before taking on her current sustainability role. She began her career at Procter & Gamble, working in cities like Frankfurt, Geneva, and Vienna.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

Manfred Meindl arbeitet seit 2010 bei der Outdoormarke VAUDE. In seiner Verantwortung liegen die Marketingleitung sowie die gelungene digitale Transformation des Familienunternehmens, das für seine nachhaltige Ausrichtung bekannt ist. Dabei ist er mit seinem Team für die erfolgreiche Markenpositionierung, die ganzheitliche Kommunikation, Sponsoring & Events sowie für die Produktvermarktung in den internationalen Märkten verantwortlich. Der aus Innsbruck stammende Outdoor-Freak ist leidenschaftlich gerne in den Bergen unterwegs, beim Wildwasserkajaken, Trailrunning, Bergsteigen, Biken oder Klettern.

—

Are you curious to make your company's marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Mariusz Jan Demner ist Mitbegründer von Österreichs führender Kreativagentur DMB, die seit Jahren die Nr. 1 bei nationalen und internationalen Kreativ-Awards sowie im langfristigen Effie-Ranking für den gesamten deutschsprachigen Raum ist. Ein Drittel ihrer KundInnen ist heute so anziehend, dass sie Marktführer sind. Mariusz Jan Demner, oder wie ihn das Lürzers Archiv bezeichnet “Austria's grand seigneur of advertising” ist jetzt Chairman der Demner Holding.

Demner.Group

Mehr Marketingstrategien, Insights und Tipps gibt es alle zwei Wochen im FutureStrategies Newsletter.

Über Florian Schleicher: Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald's, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt helfe ich zukunftsorientierten Unternehmen, ihr Marketing auf das nächste Level zu bringen.

Mit FutureS, dem Impact Marketing Studio helfe ich Marken ihre Ziele und nachhaltiges Wachstum zu erreichen. Ganz ohne Marketing-Stress.

Seit 2005 ist Yvonne Haider-Lenz in leitenden Positionen dafür (mit-) verantwortlich, dass Vöslauer als klare Nummer 1 und als Love Brand in allen Rankings - auch bei den ganz Jungen - besteht. So wurde das zentrale Markenversprechen "nachhaltig jungbleiben" in den letzten Jahren eine echte Haltung. Mit ihrem Team ermöglicht sie es, den Durst der Zeit auf allen Ebenen zu löschen.

Bist du neugierig wie du dein Marketing zukunftsfit gestalten kannst? Dann habe ich da ein paar einfache und aufregende Optionen für dich:

Kennst du schon die Simple & Sustainable Marketing Academy? Das ist mein neues 2-monatiges Lernformat für GründerInnen und angehende MarketingexpertInnen. Eine interaktive Lernreise in einem Live-Gruppensetting. Zu einem unschlagbaren Preis. Alle Details findest du auf meiner Website.

Mehr Marketingstrategien, Insights und Tipps gibt es alle zwei Wochen im FutureStrategies Newsletter.

Über Florian Schleicher: Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald's, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt helfe ich zukunftsorientierten Unternehmen, ihr Marketing auf das nächste Level zu bringen.

Mit FutureS, dem Impact Marketing Studio helfe ich Marken ihre Ziele und nachhaltiges Wachstum zu erreichen. Ganz ohne Marketing-Stress.

Sara Aust is the Head of Marketing at Storebox, a thriving scale-up in the logistics industry that operates in 6 European countries. Here she developed from a crew member to a management position and built a successful team of 10 experts from different nationalities. During her career she gathered insights in the cultural industry as well as different Marketing positions, such as in a digital agency.

Are you curious to make your companies marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Jonas Spitra is the Head of Sustainability Communications at the SCHOTT technology group. In his job, he accompanies and explains the sustainability transformation of the energy-intensive speciality glass manufacturer. And he is constantly learning new things about the opportunities and challenges of change. Jonas has worked as a journalist, strategy consultant and researcher in Germany and abroad.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

This is a special episode. Because of two reasons: 1) We are going to take a look at the future - trends that will affect marketing in 2024. So I will also share my perspective with you. and 2) after more than 20 interviews we have our first recurring guest with us - Cordula Pfluegl.

So for those of you who don’t know her: With a background in Psychology, Cordula has been in Marketing for almost a decade, helping brands launch on Social and supporting startups on their growth journey. She previously ran her own social media consultancy and was part of the founding team of a startup called ‘Future Females' that empowered female entrepreneurs in Africa. Cordula has worked on marketing projects in three different countries before working as the Marketing Director for 'The Next Web' in Amsterdam. Cordula now supports brands and clients with their marketing strategy and writes a bi-weekly newsletter on Substack.

Are you curious to make your companies marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Hildegard Linsbauer ist Marken- und Kommunikationsstrategin, Executive Strategy Director im Campaigning Bureau GmbH, Dozentin an der Werbe Akademie / WIFI Wien, Gründungs- und Vorstandsmitglied von Strategie Austria.

Ihre Erfahrungen in führenden internationalen Kreativagenturen und mit einer Vielzahl unterschiedlicher Branchen und Institutionen machen sie zu einer begeisternden Expertin rund um alle Strategiethemen.

Mehr Marketingstrategien, Insights und Tipps gibt es alle zwei Wochen im FutureStrategies Newsletter.

Über Florian Schleicher: Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald's, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt helfe ich zukunftsorientierten Unternehmen, ihr Marketing auf das nächste Level zu bringen.

Mit FutureS, dem Impact Marketing Studio helfe ich Marken ihre Ziele und nachhaltiges Wachstum zu erreichen. Ganz ohne Marketing-Stress.

Christina Gaither  is a brand storyteller and marketing specialist, with over a decade of experience working with international events and brands. Her journey began at the Volvo Ocean Race, where she managed the event’s media operations around the globe. Later on she joined Red Bull , where she led the communications and content production for top sponsored motorsport events like the Dakar Rally, WRC, and Formula 1.

In 2018 she transitioned into higher education marketing, playing a key role at Catalyst Institute for Creative Arts and Technology, where she led the institute’s award-winning rebrand. In June 2023 she joined Tomorrow University, Europe’s leading remote learning institute for sustainable business management.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Matt Johnson is a speaker, writer, and researcher, specializing in the application of psychology and neuroscience to branding. His work has probed the science of brand storytelling, experiential marketing, and consumer decision-making. He is the author of the top-selling consumer psychology book, Blindsight: The (mostly) hidden ways marketing reshapes our brains.

He is a contributor to major news outlets including Psychology Today, Forbes, and BBC on a range of topics related to the human side of business. He also consults brands like Nike and is an instructor at Harvard University’s Division of Continuing Education. 

When it comes to sustainability here are two articles he recently wrote:

• To Sell Sustainable Products, Go Beyond Sustainability Marketing
• Morality has a Branding Problem: The Tragedy of Vegan Meat Brands

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Carl-Emil Jensen started his career as co-founder of a platform spotlighting emerging artists across creative mediums. He later joined Under Armour as a product designer to help develop their fitness community digital ecosystem only to then transition to Too Good To Go. He helped shape the creative and branding at the world’s biggest initiative against food waste, growing from the sole creative to leading a team of 25 people supporting 17 markets worldwide. Now he is Director of Creative, creating solutions with creativity.

Do you already know the Simple & Sustainable Marketing Academy? This is my new 4-month learning format for founders and aspiring marketers. An interactive learning journey in a live group setting. For an unbeatable price. You can find all the details on my website.

More marketing strategies, insights and tips are available every two weeks in the MarketingFutures newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Marketing has a superpower and with the right strategy we can leverage it for sustainable growth. 

Marketing managers today face a major challenge:

• Marketing still has to achieve goals.
• But marketing must also achieve sustainable growth.

Is that even possible together? Is sustainable growth possible? Can marketing be a force for positive change?

And if so, how?

More marketing strategies, insights and tips are available every two weeks in the MarketingFutures newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Alexandra Kleemann is a seasoned marketer with nearly a decade of expertise in the circular economy. In her role as Head of Markets & Brands at refurbed, she makes it easy for consumers to “Rethink New”. Before that she was the CMO of Shpock, another circular economy start-up, where she raised aided and unaided awareness by 30%.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Jasmin Duregger is a Climate and Energy Campaigner at Greenpeace, based in Vienna. She holds a Master's degree in Environmental and Sustainability Management and is fighting for a just and fossil free future.

So, are you curious to make your companies marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and sparring sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the MarketingFutures newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Der gebürtige Salzburger Georg Wenger-Rami verantwortet das Marketing und E‑Commerce der oekostrom AG. Mit über 10 Jahren Erfahrung als Kommunikationsmanager war er u.a. bei T‑Mobile, Magenta Telekom und der Pieps GmbH tätig. Als leidenschaftlicher Alpinist engagiert er sich für die Energiewende und freut sich darauf, gemeinsam mit dem Team eine nachhaltigere Welt zu schaffen.

Mehr Marketingstrategien, Insights und Tipps gibt es alle zwei Wochen im FutureStrategies Newsletter.

Über Florian Schleicher: Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald's, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt helfe ich zukunftsorientierten Unternehmen, ihr Marketing auf das nächste Level zu bringen.

Mit FutureS, dem Impact Marketing Studio helfe ich Marken ihre Ziele und nachhaltiges Wachstum zu erreichen. Ganz ohne Marketing-Stress.

This recording is based on one of the top 5 most read newsletters of the last year on The No. 1 Marketing Mistake and how you can avoid it.

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Wie entstehen gute Landingpages, die nicht nur schön aussehen, sondern auch helfen Marketingziele zu erreichen?

Diese Ausgabe gibt es auch auf meinem Blog mit allen Links und Videos.

Mehr über mich:

Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald’s, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt bin ich Marketingcoach und Stratege mit dem Impact Marketing Studio FutureS.

Sabrina Bartl is leading the global external communications at Stora Enso Wood Products, a provider of sustainable wood-based solutions that are driving the transformation of the global construction industry. An international business degree majoring in marketing and a Master’s in public communication, it all seems to have prepared her for the company she’s working at. However, she’s sometimes still surprised that she ended up in the construction business.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

Kiki Van Son is the Chief Brand Officer at PlantBaby Co, a direct-to-consumer nutrition startup designing convenient, naturally nutrient rich and minimally processed plant based foods and beverages for families. She started her career in advertising at the well known agency McCann New York, where she first made the connection between attention-harvesting-technologies and the decline of our privacy, democratic functioning, and wellbeing.

Kiki earned her M.S. in Business for Social Impact and Sustainability, researched the social media ad revenue model’s impact on mental health, worked at the Center for Humane Technology during the COVID-19 pandemic, contributed to the momentum from “The Social Dilemma,” and is a founding member of The Conscious Marketing Movement.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

John Oakley is the Country Marketing and Consumer Insights Manager at IKEA Austria.  He studied marketing at university in England. Before joining IKEA a John was CEO of a major international advertising agency. He has over 20 years in advertising and marketing. The mission that John has been passionately following at IKEA is “A better everyday life for the many people, through better homes and a better planet”. In 2022 he and his team launched IKEA’s new brand positioning platform “Lebe Smårt” - live smart - to strengthen the brand’s differentiation and purpose on the Austrian Market.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FUTURES.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

Dr. Veronika Montes is a corporate lawyer with a focus on capital markets and M&A transactions. She also counsels companies, boards, and investors on and after IPOs, advises on public takeovers. Furthermore, Veronika counsels corporates, funds, and multinational businesses on the impact of environmental, social, and governance matters and sustainability laws and regulations, especially reporting obligations and compliance with CSRD and CS3D.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FutureS.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

Johanna Perret is Head of Brand + Relations at RECUP. She made her professional beginnings in media design, trend research and communication followed by an Masters in Eco-Social Design. Johanna had the chance – as the very first employee at RECUP – to lead and develop a lovebrand for almost 7 years and to contribute to the creation of a more sustainable future and a value-creating working environment.

So, are you curious to make your companies marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and sparring sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the MarketingFutures newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Lukas Kraetschmer ist Digital Marketing Manager bei Ströck Brot, dem österreichweit bekannten und 1970 gegründeten Familienunternehmen mit über 70 Filialen und über 1.400 Mitarbeitern in Wien und Umgebung. Seit Anfang 2019 widmet er sich der besonderen Herausforderung, einem traditionellen Unternehmen mit „analogen“ Produkten ein solides Standing in der digitalen Welt zu verschaffen.

Die Artificial Krapfen Challenge

Lukas Kraetschmer auf Linkedin

Mehr Marketingstrategien, Insights und Tipps gibt es alle zwei Wochen im FutureStrategies Newsletter.

Über Florian Schleicher: Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald's, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt bin ich Marketingcoach und Stratege mit dem Impact Marketing Studio FutureS. Damit helfe ich Marken ihre Ziele und nachhaltiges Wachstum zu erreichen. Ganz ohne Marketing-Stress.

Lars Zirpins is the Chief Marketing Officer from Weleda, a renowned sustainability pioneer brand in natural cosmetics and pharmaceuticals. The product portfolio of Weleda includes around 1000 medicines and 120 natural cosmetics, available in over 50 countries.

In his role Lars focuses on driving global brand initiatives ensuring that Weleda continues to be a force for good in the industry. Lars brings a passion for sustainable and holistic approaches that fit perfectly with Weleda's philosophy.

About the FutureStrategies podcast and Florian:

Hi, my name is Florian Schleicher I am a marketing strategist focussed on sustainability. Having worked with big corporates, NGOs, start-ups and agencies for over 15 years, I know my way around a lot of challenges. Let me help solve your challenges with my know-how and my Marketing Studio FutureS.

Also: If you enjoy reading, be sure to check out my FutureStrategies newsletter. I write about marketing, strategies and sustainability available every three weeks and I am sure you will find a lot of exciting and helpful insights there.

And if you have a challenge that keeps you and your company from doing your best work and this challenge is about marketing, strategies or sustainability, then I’d love to get to know you and your projects!

This recording is based on one of the top 5 most read newsletters of the last year on The Successstory of Too Good To Go

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

With a background in Psychology, Cordula has been in Marketing for almost a decade, helping brands launch on Social and supporting startups on their growth journey. She previously ran her own social media consultancy and holds the function of early stage advisor a VC fund. Cordula was also part of the founding team of a women focused online-education startup called ‘Future Females”, where she helped grow the company from pre-revenue to profitability while scaling the team to up to 20 people. Cordula has worked on marketing projects in three different countries before landing her current role with TNW in Amsterdam. Now she is in charge of a 10 people strong marketing team and leads the overall brand strategy for TNW and the marketing efforts around its annual Amsterdam conference.

Cordula also writes a brilliant newsletter on substack - be sure to check it out!

Do you already know the Simple & Sustainable Marketing Academy? This is my new 4-month learning format for founders and aspiring marketers. An interactive learning journey in a live group setting. For an unbeatable price. You can find all the details on my website.

More marketing strategies, insights and tips are available every two weeks in the MarketingFutures newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Clemens Mayer is an expert in the field of digital marketing and sustainability. He is a lecturer at multiple universities. And he founded the platform guterzweck.net that provides millions of people news and tips regarding sustainability and social topics.

—

So, are you curious to make your companies marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and sparring sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the MarketingFutures newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Über die Kunst, die KundInnenbrille aufzusetzen und Insights über KundInnen zu identifizieren.

Diese Ausgabe gibt es auch auf meinem Blog mit allen Links und Videos.

Mehr über mich:

Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald’s, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt bin ich Marketingcoach und Stratege mit dem Impact Marketing Studio FutureS.

Michael Schmidt from Virtual Identity is Creative Director and Mobility Industry Lead. After working in all agency positions - from design to creative to account management to strategy - he specialises in international digital communication strategies that involve digital-driven organisational change. Leading teams of up to 25 people, he is an expert when it comes to digital consulting capabilities from strategy, analytics, performance marketing, audience insights, as well as creative, art, copy, co-creation and change management.

Besides his marketing know how, he ponders with thoughts on autonomous mobility – the next digital driver of economic and societal change after the smartphone – and how to get active against the climate crisis.

So, are you curious to make your companies marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and sparring sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the MarketingFutures newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Inspirationsquellen, Strategien, Coaching, Authentizität, Impact, Unternehmertum, Lesetipps und wer gutes Marketing macht.

Diese Ausgabe gibt es auch auf meinem Blog mit allen Links und Videos.

Mehr über mich:

Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald’s, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt bin ich Marketingcoach und Stratege mit dem Impact Marketing Studio FutureS.

Barbara Serentschy ist seit 2012 in ihrer Funktion als Marketingleiterin bei der Volksbank Wien AG tätig. Sie verfügt über mehr als 20 Jahre Expertise in Marketing, Kommunikation, PR und Eventmanagement im In- und Ausland.

In ihrer Verantwortung liegt die Marketingstrategie, das Brand Management, Sponsoring und Testimonials sowie die Werbung für die Marke Volksbank in Österreich. Darüber hinaus gestaltet sie mit ihrem Team die Cross-medialen Kampagnen für klassische, digitale und social media Kanäle und ist zuständig für die Kooperation mit dem Österreichischen Skisprung Nationalteam.

Mehr Marketingstrategien, Insights und Tipps gibt es alle zwei Wochen im FutureStrategies Newsletter.

Über Florian Schleicher: Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald's, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt helfe ich zukunftsorientierten Unternehmen, ihr Marketing auf das nächste Level zu bringen.

Mit FutureS, dem Impact Marketing Studio helfe ich Marken ihre Ziele und nachhaltiges Wachstum zu erreichen. Ganz ohne Marketing-Stress.

This recording is based on one of the top 5 most read newsletters of the last year on Scarcity in marketing.

You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024.

If you are curious for more deep dives from my newsletter, you can sign up with this link.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, my Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Anoushka Grover,  is the Head of Marketing at Deliciously Ella. As a purpose driven marketeer, she’s worked at Too Good To Go fighting food waste and at DAME working to reduce the environmental and social impact of period products. She’s also a TEDx Speaker and was nominated as one of the Future50 best emerging marketers in 2021.

So, are you curious to make your companies marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and sparring sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the MarketingFutures newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Alexis Eyre and Paul Randle wrote a book together: “Sustainable Marketing” - The industry’s role in a sustainable future.

Both assess on the Sustainable Marketing, Media and Creative course at the Cambridge University Institute for Sustainability Leadership. They co founded the Sustainable Marketing Compass.

Alexis is also the co-founder of Sustainists. Based in the UK, she has worked on all three sides of the marketing triangle - agency, client and media owner side - and has spoken at the Business Green NetZero Festival. Paul is the CEO of Pickle Consulting Ltd also based the UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omnicom and Dentsu.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Being a designer and entrepreneur by practice grown into a banking executive, Maurizio is striving to transform the banking industry from the inside. He is the founder of Erste Group’s inhouse fintech and for over 10 years has been a driving force behind the development of George, whose more than 9 million users across Austria and CEE make it the region’s leading banking platform. In January 2021, Maurizio joined the ranks of the Erste Group management board as the first-ever Chief Platform Officer. The main tasks keeping him busy these days are how to enhance, organizs, scale and govern digital banking to improve the financial lives of as many people as possible.

Are you curious to make your companies marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Christina Volk verantwortet als Head of Cloud Core Marketing gemeinsam mit ihrem Team das Marketing für das Enterprise Ressource Plannung- und Finanzportfolio bei SAP Deutschland. 2015 startete sie bei SAP als Werkstudentin und hatte seit dieser Zeit diverse Positionen im Marketing inne - stets getrieben von ihrer Leidenschaft für innovatives Marketing, Customer Centricity und Menschen. Neben Marketing Excellence Awards wurde sie 2019 als #1 B2B Marketer 30 under 30 ausgezeichnet.

Kennst du schon die Simple & Sustainable Marketing Academy? Das ist mein neues 4-monatiges Lernformat für GründerInnen und angehende MarketingexpertInnen. Eine interaktive Lernreise in einem Live-Gruppensetting. Zu einem unschlagbaren Preis. Alle Details findest du auf meiner Website.

Mehr Marketingstrategien, Insights und Tipps gibt es alle zwei Wochen im FutureStrategies Newsletter.

Über Florian Schleicher: Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald's, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt helfe ich zukunftsorientierten Unternehmen, ihr Marketing auf das nächste Level zu bringen.

Mit FutureS, dem Impact Marketing Studio helfe ich Marken ihre Ziele und nachhaltiges Wachstum zu erreichen. Ganz ohne Marketing-Stress.

Ein Blick auf den Status künstlicher Intelligenz und die Anwendungsmöglichkeiten der Zukunft.

Diese Ausgabe gibt es auch auf meinem Blog mit allen Links und Videos.

Mehr über mich:

Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald’s, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt bin ich Marketingcoach und Stratege mit dem Impact Marketing Studio FutureS.

Verena Kitowski is leading the customer journey and channel marketing teams at Fairphone, a social enterprise that is leading the market for sustainable and ethical electronics. In her role she is responsible for strategies that aim to support customers in using their products longer. Before joining Fairphone in Amsterdam, she was part of the founding team of an electric car company in Sweden and has experience with early stage impact startups.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Warum wir uns immer öfter belohnen, was das mit Miley Cyrus "Flowers" zu tun hat und wie wir im Marketing damit arbeiten können.

Diese Ausgabe gibt es auch auf meinem Blog mit allen Links und Videos.

Mehr über mich:

Ich bin Marketingstratege - in den letzten 15 Jahren habe ich das Marketing bei McDonald’s, Greenpeace und Too Good To Go geführt und mitgestaltet. Jetzt bin ich Marketingcoach und Stratege mit dem Impact Marketing Studio FutureS.

Florian Iro is the CEO of Erdal, a family-run manufacturer of cleaning and care agents with headquarters in Germany. Their highest-selling brand is Frosch, which has offered environmentally friendly detergents since 1986.

Before joining Erdal he was s Director of Marketing and Sales and led a traditional and artisan tableware manufacturer in Gmunden, Austria into a new area of digitalization, global expansion and unrivaled consumer experience.

He also expanded and developed a new disruptive business model with FRIYA - healthy snacking by bringing together a vibrant lifestyle brand with truly functional products.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.

Jillian McFarland is the Co-Founder and Chief Community & Brand Builder at Forest Bridge. She an award-winning marketing and nonprofit leader with a background in marcom strategy for higher education and nonprofit w/ a specialization in sustainability and social innovation. She is a U.S. Air Force veteran with 20+ years of experience across marketing, business development, fundraising, & community building.

Jillian is equal parts social entrepreneur, green cities champion and natural climate solutions advocate.

Are you curious to make your company’s marketing ready for the future? Then I have the some simple and exciting options for you:

First, this is exactly what I do for my clients - I help them build their future strategies with workshops and coaching sessions.

I also have a very simple entry offer for founders and aspiring marketing experts: The Simple & Sustainable Marketing Academy, with a ridiculously cheap entry ticket price, because I love sharing what I have learned.

And if you enjoy reading: Check out my newsletter where I write about marketing, strategies and sustainability available every two weeks in the FutureStrategies newsletter.

About Florian Schleicher: I'm a marketing strategist - over the last 15 years I've led and helped shape marketing at McDonald's, Greenpeace and Too Good To Go. Now I help forward-thinking companies take their marketing to the next level.

With FutureS, the Impact Marketing Studio, I help brands achieve their goals and sustainable growth. All without the usual hustle.