Freedom Focus Photography (Nicole Begley)
Explorez tous les épisodes de Freedom Focus Photography
| Date | Titre | Durée | |
|---|---|---|---|
| 08 Feb 2022 | The Secret to Converting more Leads with Tracy Goodwin | 00:47:39 | |
128 - Calling Tracy Goodwin a voice coach is like calling The Rock just a wrestler. Her work goes far beyond, say, training actors in a convincing Irish brogue—though she can do that, too! We're fortunate to have Tracy with us this week for a fascinating episode on the psychology of voice. There's more to it than you might expect, and it's stuff you need to know. Because unpacking what's in your voice can make the difference between getting the sale…or coming up empty. What To Listen For:
Learn how to confidently sell your work—without going full ShamWow—in this exceptional episode! Resources From This Episode:
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| 15 Feb 2022 | When your Worst Fear Happens with Heather Lahtinen | 00:53:05 | |
129 - Unless you're a newcomer to the Hair of the Dog ecosystem, you know that we recently moved our community group from Facebook to Circle. And if you were part of our free Facebook group, you might be aware that the change went over like a lead balloon. Or did it?! This week, Heather and I discuss decisions—big ones, little ones, hard ones, easy ones—and what happens when you piss people off. You can't avoid making decisions, so you better be prepared for the consequences of your choices. Listen this week to learn how. What To Listen For:
And while we're on the subject, our Circle members are loving things over there. If you're late to the party—don't worry! The invitation's still open to come join us. Resources From This Episode:
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| 22 Feb 2022 | Let's Spend 100k with Heather Lahtinen | 00:20:56 | |
130 - This week we revisit a conversation from a recent episode, where Heather lost her mind over a $35,000 used Hermès purse. Spoiler alert: she's still bent out of shape about it! Regardless, we're circling back to the self-assigned task of spending an (unfortunately) imaginary $100,000 in an entirely frivolous way. You'd think this would be easy, but we both struggled! Find out what we decided—and how you can weigh in with your own selfish-by-design spend. What To Listen For:
Check out the Circle thread to share your hypothetical shopping list! (Favorite answers so far? A hot air balloon on standby; a storm-chasing vacation; and alllll the cast-iron waffle irons.) Resources From This Episode:
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| 01 Mar 2022 | Make your Website Work for You with Mikaela Vargas | 00:48:17 | |
131 - When it comes to designing your website, the first step is to step back from the design elements. Sound counterintuitive? This week Mikaela Vargas of Pet Marketing Unleashed sheds some light on what makes an effective website, and where to begin your web-design process. We talk about minimum viable websites, and—for those further along—the automations that will next-level your business. What To Listen For:
And because a website's work is never done, listen around the 24-minute mark for my totally-doable, no-excuse-not-to thank-you page challenge! Resources From This Episode:
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| 03 Mar 2022 | Biz Tip Thursday - Going Above and Beyond | 00:06:26 | |
132 - Welcome to Biz Tip Thursday! These are short actionable episodes in which Nicole takes something that's going on in her life or business and relates that to something that you can do NOW in your business! Haven’t left a review yet? All you have to do is go to www.hairofthedogacademy.com/apple, and thanks for your support of this show! LINKS: Check out the Hair of the Dog Academy. Grab your FREE Editing 101 or Pricing 101 masterclass! Connect with us on Instragram - @hairofthedogacademy TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 08 Mar 2022 | Owning Time with Heather Lahtinen | 00:54:07 | |
133 - This week I'm sharing the results of my time audit, something I mentioned a few episodes back. Heather's along for the ride, helping to make sense of the numbers—and the meaning behind them. Join us as we talk about deep work versus admin, time-scarcity versus abundance, and the Stuart Smalley-style affirmation we could all benefit from. What To Listen For:
You'll also hear about big changes to the Elevate program, and Heather's new offer to give you a personalized, firm-but-loving kick in the arse. Resources From This Episode:
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| 15 Mar 2022 | Tax Planning Party with Tiffany Bastian | 00:46:33 | |
134 - If your eyes glaze over when talk turns to taxes, you're in for a happy surprise this week. Tiffany Bastian, a high-energy accountant and tax pro specifically for photographers, makes today's episode a whole lot of fun. Even I—a self-professed numbers-nerd—learned some new things from our in-depth conversation. With Tax Day just a month away, you'll definitely want to listen up and take good notes! What To Listen For:
You'll also find a bunch of helpful freebies on Tiffany's website, like her state-by-state guide to sales tax. Like Tiffany says, "You can't play the game if you don't know the rules." Listening to this episode is a great place to start! Resources From This Episode:
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| 22 Mar 2022 | Best Of - Using Video to Book More Clients with Andrew Hellmich | 00:51:40 | |
135 - How do you create a personal connection with potential new clients, when their inboxes are overflowing and they're unlikely to answer the phone? According to Australian photographer and podcast host Andrew Hellmich, the secret to standing out is video. In this engaging episode, Andrew shares a long list of ideas, resources, and insider tricks for using video to boost your business. And don't worry—his ideas are as simple to execute as they are brilliant. Leave your DSLR on the shelf, and start leveraging the power of quick-and-easy videos to fill your calendar. What To Listen For:
After listening to this episode, there's no doubt you'll be convinced of the value of using video. But if you're feeling awkward or unsure about the execution side, you'll want to join Andrew's Daily Vlog Challenge. It's a safe space for getting comfy with video, and you'll be amazed at how much you'll improve in just 21 days! Resources From This Episode:
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| 29 Mar 2022 | The Key to Increasing Wealth | 00:28:44 | |
136 - Have you lost count of the Netflix- and Hulu-like subscriptions bleeding you dry every month? Do you ever just pay your credit card bill, without—gasp!—actually reviewing the charges? If you're flying a littttle fast and loose with your finances, this episode's for you. This week I'm talking about a critical, non-negotiable habit to adopt IF you want to increase your wealth and successfully manage your money. What To Listen For:
And, extra bonus, you'll get a free month of my new favorite budgeting tool with the link below. 👇🏻 If you're a full-time pet photographer—with the variable income that comes with the territory—you'll benefit hugely from this system! Resources From This Episode:
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| 05 Apr 2022 | The Secrets to Business Success with Jeff Brown | 00:58:44 | |
137 - Jeff Brown may have the most unique photographer origin story I've heard yet. And while he's made his share of goofs—like forgetting to load the film while photographing Prince Phillip—these days, he puts his hard-won business knowledge to work as The Photographers' Mentor. Join me this week to hear what Jeff learned while building multiple 6-figure photography businesses, and how you can find similar success. What To Listen For:
If you struggle to get through your to-do list, you'll especially appreciate Jeff's hacks for getting things done (and you might just appreciate his journal, linked below). Resources From This Episode:
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| 07 Apr 2022 | Happily Ever Photo with Bonnie Sindeler | 00:23:41 | |
138 - You know you get them, those annoying spam emails asking you to join different lists that are supposedly free - but then only remain free long enough to get you signed up and then they change to a paid model. Well, this isn't it.
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| 12 Apr 2022 | The Trifecta of Legal Protection with Rachel Brenke | 00:44:17 | |
139 - This I know to be true: It costs more (and hurts more) to deal with legal problems in your business than to prevent them from occurring in the first place. That's why Rachel Brenke of TheLawTog encourages you to get your legal pups in a row as soon as possible. This week, Rachel shares the elements you need in place to cover your bases. We discuss a few what-if scenarios, grumble about insurance companies, and explore the psychology of client confidence. What To Listen For:
As a Hair of the Dog listener, you'll save 10% off any of The LawTog’s photography-specific contracts—just use the code HAIROFDOG10. Protect yourself legally and keep some cash in your pocket? Winner winner, chicken dinner! Resources From This Episode:
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| 19 Apr 2022 | Managing Life and Business with Kim Hartz | 00:59:54 | |
140 - Chances are, you have a lot on your plate. Maybe you're running a business, or working in a full-time job. You might be parenting small humans or be the primary caretaker of pets. Or maybe—bless you, dear listener—you're doing all of the above. So how do you keep all those balls in the air, without losing track of things or feeling overwhelmed? That's what my conversation is about this week with Kim Hartz, photographer extraordinaire, Academy and Elevate coach, wife and busy mother of three. What To Listen For:
Regardless of your specific responsibilities, you'll appreciate this week's real-talk and life-management recommendations! Resources From This Episode:
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| 26 Apr 2022 | Expanding your Marketing with Graham Crichton | 00:53:28 | |
141 - Belfast-based photographer Graham Crichton hates talking to people. But he knows what it takes to run a successful photography business—wildly successful last year, in fact. So when it's time to schmooze with clients, have drinks with his competition or build community connections, Graham's ready to turn on what he calls show mode. Hear how Graham Crichton Photography grew to where it is today, and the direction he sees for his studio's future. You'll also get his spicy take on bad reviews—he lives for them, improbable as that may seem! What To Listen For:
Whether you're like Graham and me—business people who take photographs—or you consider yourself an artist first, you'll enjoy this week's lively chat! Resources From This Episode:
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| 03 May 2022 | Let's Make Instagram Fun with Rachel Doran | 00:44:29 | |
142 - If Instagram's current "best practices"—post every single day, and make it a Reel!—make you want to drop-kick your phone off a tall bridge, take heart. Rachel Doran of Tell Your Tails is on the podcast this week to help you find the fun in using Instagram to grow your business. Rachel specializes in content marketing for pet businesses, and knows the importance of consistently showing up for your audience. But she's also here to remind us that consistent can take many different shapes, depending on your goals. What To Listen For:
If you're an early adopter, you've probably been cranking out social media video content for some time now. But if you've shied away from Instagram's video features, this week's challenge might just give you the nudge you need! Resources From This Episode:
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| 10 May 2022 | Finding your Purpose with Marika Moffitt | 00:48:21 | |
143 - Longtime listeners will remember Seattle photographer Marika Moffitt from her earlier appearances on the podcast, under the brand Dirtie Dog Photography. A series of personal events in the past year rocked Marika's world, prompting her to rethink her reasons for being in business. Follow along this week as Marika talks about the birth of Soul Dog Creative, the new brand that reflects her deeper purpose. We also chat about the journey from part-time to full-time photographer, connecting with your clients, and offer advice for those of you just starting out. What To Listen For:
If you're a new business—or a not-yet business—you'll find plenty in this episode to inspire you. And if you've been around a while and are considering a rebrand, you definitely don't want to miss this week's podcast! Resources From This Episode:
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| 24 May 2022 | Why Commercial Photography May Not be for You with J. Nichole Smith | 00:39:43 | |
145 - For many of us, seeing our photography on a dog-food bag or in a Ruffwear catalog would be a dream come true. If the enormous ego boost wasn't satisfying enough, how 'bout that high-dollar payday?! Not so fast, compadre. This week, J. Nichole Smith and I deliver some real talk on the world of commercial animal photography—and why it might not be for you. Or maybe it is! Find out what qualities make for a successful commercial photographer, and if it's something you want to, ahem, shoot for. What To Listen For:
Think commercial work is in your future? Eager to learn more? Join me and Nichole for an upcoming free training on June 8—we're spilling the secrets other photographers in the biz don't want to share! Resources From This Episode:
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| 17 May 2022 | Let's Photograph a Moose with Jesse Villemaire | 00:43:25 | |
144 - Seasoned pet photographers know that one of the keys to a successful shoot is patience. Canadian wildlife photographer Jesse Villamaire has it in spades, and it's coming in handy as he and his fiancée Susan expand their successful Follow Me North brand to include the pet genre. Join me this week as Jesse shares his approach to photography, connecting with pet owners, and staying focused on serving. What To Listen For:
You might be inspired to get creative with your pet-photography packages after hearing about Follow Me North Pets' session options. They definitely got me thinking! Resources From This Episode:
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| 31 May 2022 | Charge your Worth with Emily Aarons | 00:56:32 | |
146 - As the self-proclaimed Discount Queen, energy healer Emily Aarons was perpetually broke. Constant fights with her husband about a lack of financial contribution, combined with a new kiddo to support, led Emily to finally shift her business model—terrifying though it was. But learning to "do it scared" put Emily in a position to support other female CEOs going through the same financial struggles and mental money-blocks. This week, we discuss what it means to put on your blinders and go for big air. You'll hear about gratitude and bonus goats, and get your own signed, notarized Certificate of Worthiness. What To Listen For:
Be sure to listen to the end, when Emily rattles off an idea for creating income quickly while serving procrastinating clients. It's brilliant! Resources From This Episode:
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| 07 Jun 2022 | Scaling to 200 Sessions a Month with Erin Bonilla | 01:01:50 | |
147 - With two photographers for parents, Erin Bonilla learned early in life how to work a camera. And while her photography skills are plenty impressive, they're not what's behind the stratospheric success of Bonilla Pet Studio. Here's how jaw-dropping Erin's growth has been: She no longer shoots or sells her own work, yet consistently has six-figure months. Find out how this week, as we nerd out over knowing your numbers, hiring help, building scalable systems and managing your mindset. What To Listen For:
Whether you identify more as an artist or an entrepreneur, you'll find loads of inspiration in this week's episode! Resources From This Episode:
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| 14 Jun 2022 | Productivity Hacks with Heather Lahtinen | 00:56:45 | |
148 - Can you believe it's been three months since I had Heather Lahtinen on the podcast? This week we make up for lost time with an episode stuffed full of productivity hacks. You'll hear about click-saving automations, what Heather's buying in bulk on Amazon, and the insane editing goal she sets for herself. What To Listen For:
Since we're limited to just 10 links below, be ready to jot down the other great books and resources Heather and I discuss this week. It's a jam-packed episode! Resources From This Episode:
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| 21 Jun 2022 | Getting to 6-figures with Kristen Murray | 00:41:29 | |
149 - Longtime listeners might remember a June 2020 interview with Kristen Murray, celebrating giving her two weeks' notice to be a full-time pet photographer. Two years later, I caught back up with Kristen to see how things are going. The short answer? Things are awesome! Last year she hit six figures, making more and working less than back in her 9-to-5 life. Find out how in this week's episode! What To Listen For:
Whether you're hoping to shift to full-time or happy shooting on the side—or you're already a full-time photographer—you'll benefit from Kristen's experience and experiments with her business. Resources From This Episode:
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| 28 Jun 2022 | Behind the Barka Doors with Kaylee Greer and Charlotte Reeves | 01:22:22 | |
150 - This week's podcast is a big ol' party, as I catch up with pet-photography legends Kaylee Greer and Charlotte Reeves, my partners in leading the most fun workshops on the planet. You'll hear about the previous "Barka" photography retreats we've led together, and how we've revamped things to make them even better for future students. We didn't hold anything back in this jammed-full-of-laughs conversation: Hit play to hear about rooftop monkey ragers, bulldogs in the bathtub, Kaylee's pantsless car ride, the crush-worthy chef, and the one and only Lady Meatball. What To Listen For:
Sad you missed the storied Barka retreats of years past? Well, that's silly. Stop being sad and snag a spot in one of this fall's Barkelona retreats!!! You'll find all the details here. Resources From This Episode:
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| 05 Jul 2022 | Building a LUXE business with Megan DiPiero | 00:45:49 | |
151 - Megan DiPiero is a force of nature. After building her Florida-based photography business into a $500k/year success, Megan shifted gears to start helping other photographers achieve similar results. Now, inside her coaching sphere, photographers regularly earn $10,000—or more—from a single session. Instead of asking How can I get more clients?, according to Megan, you should be asking How can I get better sales? In this episode, you'll hear why she encourages photographers to provide a luxury service, and what that really means. What To Listen For:
For more of Megan's energy and expertise (trust me, you're going to want it!), I highly recommend downloading the audiobook version of She Sells: The Empathy Advantage—Megan's free gift for Hair of the Dog listeners like you. 🎁 Resources From This Episode:
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| 12 Jul 2022 | Childhood Shoes and Money Mindset with Denise Duffield-Thomas | 00:45:49 | |
152 - If Denise Duffield-Thomas took out a billboard, I suspect she'd paint it with this message in G-I-A-N-T letters: You're allowed to make money doing what you love! Denise, a money-mindset mentor based in Australia, joined me to explore how our stories around money are formed, and how they impact our businesses—sometimes many decades later. If you're struggling to reconcile having a fun career with having a lucrative career, this episode's for you. What To Listen For:
Want to go beyond our 45-minute convo? Pre-order a copy of Denise's upcoming book Chill and Prosper before July 19th, and you'll get a boatload of free bonuses! Resources From This Episode:
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| 19 Jul 2022 | A Horse A Day with Karinda Kinsler | 00:50:52 | |
153 - Karinda Kinsler might be the first pet photographer I've met who started her career photographing…cows. This week she shares her backstory, along with the epic project that launched her equine photography brand. We also talk pricing, mental obstacles to making money, and why you should bare it all for the camera. 😬 What To Listen For:
Karinda's part of the speaker lineup for our upcoming Hair of the Dog Summit—three days jammed with invaluable info on both the art and the business of pet photography. To catch Karinda's talk—Secrets of the Mythical 5-Figure Client—hop on our Summit VIP waitlist today! Resources From This Episode:
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| 26 Jul 2022 | The Power of Book Now with J.Nichole Smith | 00:41:23 | |
154 - J. Nichole Smith is allergic to waiting. A busy brand consultant, marketer and mom, Nic doesn't have the time or the patience for businesses that take days to get back to her. And, she says, neither do the potential clients who reach out about your photography services. This week Nic and I discuss the single most important change you can make to your booking process—and why so many pet photographers are resistant to doing it. What To Listen For:
Nic also introduces a new solution to your booking and client-management woes: the Book Your Pet platform, with a version tailored specifically for pet photographers. It's fast, it's easy, and—best of all—it's free! Resources From This Episode:
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| 02 Aug 2022 | Working through Fear with Heather Lahtinen | 00:29:38 | |
155 - This week's episode was an especially fun one to record, because my guest—the incomparable Heather Lahtinen—was sitting right by my side, a literal guest for the week here in North Carolina. And somewhere during the course of our work conversations in the office, on the boat and over Charlotte's best shrimp and grits, I confessed to a longstanding fear that left Heather shocked. So of course we had to record a podcast episode as she helped me unpack things! What To Listen For:
If you're 100% fearless—if there's simply nothing in this world that sets your amygdala abuzz—go ahead and skip this episode. But if you're an actual human being with actual human emotions, it's worth hearing how Heather suggests you handle your fear. Resources From This Episode:
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| 09 Aug 2022 | Paying Clients in One Week with Heather Lahtinen | 00:40:21 | |
156 - Podcast regular Heather Lahtinen has a brand-new side hustle. It's cash only, and she's willing to cut a deal in the parking lot out back. This week you'll hear all about her offbeat new biz: what it is, why she started it, and how she turned a profit in less than two weeks (😯). This is a fantastic case study for keeping things fun and easy, without sacrificing success! What To Listen For:
Work feeling like a bit of a struggle lately? Channel some of Heather's Why not?! energy into your own business, and you're sure to see results! Resources From This Episode:
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| 16 Aug 2022 | Learning to Spend and Receive with Heather Lahtinen | 00:36:46 | |
157 - Good things come in threes, they say, and with Heather Lahtinen on the podcast for a third week in a row, I'd say they—whoever those mysterious, omniscient minds are—are spot on. This week Heather reached out for my help. When we hit "record," I had no idea what was coming. Turns out, the problem Heather's wrestling with is one I'd wager is familiar to many of you. Hear all about Heather's commitment issues this week, and what it is she finds absolutely paralyzing. What To Listen For:
You'll also hear about my grandma's savvy investment, decor decisions for the chicken chapel, and who's soon to be creeping around the woods near Heather's house. 👀 Resources From This Episode:
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| 14 Aug 2022 | REPLAY - Ep. 128 - The Secret to Converting more Leads with Tracy Goodwin | 00:50:32 | |
Final planning for the Hair of the Dog Summit (Sept 13-15) is well underway and as I was putting our final list of speakers together, I realized quite a few of them have already been on the podcast and some of those were some of your favorite episodes! So what better way to gear up for the Summit is to re-release them! We're fortunate to have Tracy with us this week for a fascinating episode on the psychology of voice. There's more to it than you might expect, and it's stuff you need to know. Because unpacking what's in your voice can make the difference between getting the sale…or coming up empty. What To Listen For:
Learn how to confidently sell your work—without going full ShamWow—in this exceptional episode! Resources From This Episode:
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| 27 Aug 2022 | Replay - Ep. 140 - Managing Life and Business with Kim Hartz | 01:00:14 | |
As you might have heard by now, the Hair of the Dog Summit is coming back from Sept.13-15. But in the meantime, I thought it would be really fun to replay some of the podcast episodes of some of our Summit speakers. So how do you keep all those balls in the air, without losing track of things or feeling overwhelmed? That's what my conversation is about this week with Kim Hartz, photographer extraordinaire, Academy and Elevate coach, wife and busy mother of three. What To Listen For:
Regardless of your specific responsibilities, you'll appreciate this week's real-talk and life-management recommendations! Resources From This Episode:
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| 13 Sep 2022 | Don't Listen to This! | 00:02:30 | |
This week's episde was recorded specifically to tell you...don't listen to this week's podcast! Today is the first day of our live Hair of the Dog Summit online, so we're currently over there, soaking up all the trainings from our fantastic summit speakers. Won't you come join us? What To Listen For:
But if you're late to the party and the live summit's already over, don't worry. You can purchase all the recordings here, to keep forever and listen to at your leisure! TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 20 Sep 2022 | Pets on Parade with Michelle Crandall | 00:44:48 | |
158 - The last few years have thrown a lot of curveballs at Michigan-based photographer Michelle Crandall. A full calendar of dog-sports event photography was washed down the drain by COVID, prompting a pivot to private sessions. Then a simple dog-safety concern spiraled into Michelle organizing her own event—a massive (and unexpected) undertaking that thrust her business into the spotlight. What To Listen For:
You might assume that anyone coordinating with 54 different businesses to plan an event must be an extrovert. To that, Michelle offers a heaping pile of NOPE. Hear the what, why and how of Michelle's event-planning adventure in this latest episode! Resources From This Episode:
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| 27 Sep 2022 | Getting ish DONE with Heather Lahtinen | 00:16:39 | |
159 - This week we draw back the curtains on one of Heather Lahtinen's coaching calls inside the Elevate program. In this one-on-one chat with a seriously stuck student, Heather offers a new way to think about to-do lists, and a practical tool for tackling them efficiently. What To Listen For:
If you're a faithful listener, you know Heather hands out actionable, cut-through-the-BS advice on the regular. What you might not know is where to get your own personal dose of Heather: inside the Elevate program, where she'll help blast through any obstacles standing between you and the business of your dreams. Apply before this Friday, using the link below! Resources From This Episode:
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| 04 Oct 2022 | Free Sessions to a 20k Month with Marie Wulfram | 00:37:23 | |
160 - Until COVID hit, photography was very much just a hobby for Tacoma, Washington-based Marie Wulfram. After kicking around the idea of a pet photography business for six months, she finally went for it in late 2020. Fast-forward two years and Marie just logged a $20,000 month. 😯 This, despite the unconventional approach she takes. ("I don't do phone calls in my business.") Find out what's leading to Marie's success—and what she wouldn't do again, even with the big payoff. What To Listen For:
Like hundreds of other successful pet photographers, Marie's a member of the Hair of the Dog Academy. It's the place to go to sharpen your camera skills and learn how to build a business. With a 14-day money-back guarantee, joining the Academy is a no-risk, all-reward power move! Resources From This Episode:
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| 11 Oct 2022 | From Photographer to CloudSpot Founder with Gavin Wade | 00:41:20 | |
161 - Consider me a CloudSpot fangirl. In the two years I've been using the gallery-delivery software, it's become an indispensable part of my business. It's how I share my location guide, deliver client galleries and let folks order reprints—and with the epic new feature that's about to launch, it's going to play an even bigger role in my pre-session consult. This week, CloudSpot founder Gavin Wade joins me to discuss the software's backstory, how it's making photographers' lives easier (and more profitable!), and the GIANT next step for the company and its clients. What To Listen For:
Odds are, after listening to this episode you're gonna want some CloudSpot magic for yourself. Do a clicky-click on this link and you'll save 50% on your first month or first year of CloudSpot, depending on which plan you choose. Either way, you can try it first for free to make absolutely sure you love it. (You will.) ☺️ Resources From This Episode:
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| 18 Oct 2022 | What You Need to Know to Partner with Rescues with Courtney Bryson | 00:39:15 | |
162 - Courtney Bryson has seen this story too many times in our Hair of the Dog Circle community: A pet photographer hoping to partner with an animal-rescue group reaches out to them, and gets totally skunked. Emails are ignored; offers to help are declined. What gives? This week, Courtney—whose rescue involvement led to her pet photography career—gives us the scoop on getting started working with animal rescues. What To Listen For:
If you've been thinking of partnering with a rescue, or if you've struck out in your attempts to do so, be ready to take notes this week! Resources From This Episode:
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| 25 Oct 2022 | Up Level your Relationship with Money | 01:04:13 | |
163 - Money is energy—nothing more, nothing less. And the thoughts you hold about money are often the very thing that affects how much of it you have. This week, I'm replaying my talk from the most recent Hair of the Dog Summit. Together we explored how past experiences can shape your current relationship with money, and—more importantly—how to uplevel that relationship to better meet your goals. Grab a pen and a notebook, because this episode's an interactive one! What To Listen For:
This year's Summit included 15 dynamic, info-packed presentations in addition to this talk—and you can still get your paws on ALL of 'em, for one low price. Use the code SUMMITSAVE before November 2nd and save $170 on the recordings! Resources From This Episode:
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| 01 Nov 2022 | Communication Style Secrets with Dorie Howell | 00:46:09 | |
164 - If only being a pet photographer meant dealing with just the pets. Turns out, being a pet photographer involves a whole lot of human interaction. And every time we interact with humans, there's an opportunity for communication lines to get crossed. The culprit for crossed lines is often a simple difference in communication styles. This week, guest Dorie Howell helps us decode our clients' styles—along with our own. You'll hear what makes an effective communicator, how to nudge people toward being more agreeable, and what communication habits to avoid at all cost! 🚫 What To Listen For:
If you work with humans in your business, or interact with them in your everyday life, this episode's for you! Resources From This Episode:
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| 08 Nov 2022 | What Recession Means for Your Business with Heather Lahtinen | 00:44:00 | |
165 - If you've listened to the news lately, you've probably heard the economy is basically a flaming dumpster fire: sky-high inflation, a looming recession, and mortgage rates rising like an early-pandemic sourdough. To all that, Heather Lahtinen says, "So what?" When it comes to what the current economy means for your business, Heather—who's adding Certified Money Coach to her pages-long Curriculum Vitae—has some thoughts. And here's a clue: Don't try using "recession" as an excuse to avoid marketing. Not on Heather's watch! What To Listen For:
If you're feeling anxious or—dog forbid—feeling defeated by the economic forecasts, you definitely need this episode. Fire it up and find out why the current climate is actually *good* news for photographers like you! Resources From This Episode: TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 15 Nov 2022 | A 2-Minute Shortcut to Success with Krista Marie | 00:47:42 | |
166 - Sometimes, you just need a change. You have your goals set for your professional pet photography business. You see the change you want. But dammit, how do you get there? That's the hard part. Or is it? What if you had a way to visualize the road map to get there? Oh now, don't go thinking it's gonna be easy. Like Krista Marie Lynch says, you still have to put in the work. Her creative visualization method for photographers, though, has brought her to her dream life: a successful studio in the San Francisco Bay area with a coaching gig to help other photographers find their way. And her own podcast, She Calls Her Shots, for ambitious women entrepreneurs who want to make a bigger impact in their life and business. This week, we're talking to Krista about creative visualization and how you can use it to get the dream life you want. Perk up for: 4:03 Krista calls pet photographers "magical artists" and I. Am. Here. For. It. If it's time to break out of your box, time to shake yourself out of your comfort zone, load up this episode. Connect with Krista Krista Marie Photography TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 22 Nov 2022 | Starting a New Side Business with Kristy Trick | 00:36:51 | |
167 - One day, Kristy Trick was standing in the middle of her living room, surrounded by a mountain of dog toys.
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| 29 Nov 2022 | Living a Rich Life with Heather Lahtinen | 00:38:54 | |
168 -There's nothing quite like a ranting, raving Heather Lahtinen. You get that woman excited about something and She. Goes. Off. Arms waving in the air, talking about six-figure businesses and what do you want to do with your life … the whole nine yards. And I love it. Heather, the incomparable guru behind Flourish Academy and my business bestie, is my guest on the podcast this week. We take a deep dive into core values, the rich life and living with intention. Listen for: 2:20 How a parable of the Mexican fisherman relates to your life If you're feeling grumpy, low-level discontent, angst … whatever you want to call it … your core values may be out of alignment. This episode will give you a path forward towards fulfillment and contentment. Connect with Heather TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 06 Dec 2022 | Keeping Momentum Through the Holidays with Heather Lahtinen | 00:39:43 | |
169 - If you aren't human, don't listen to this episode. If you are, buckle in. We are about to jump into another episode with Heather Lahtinen. And today we are talking all about keeping momentum going in your business … even when you've decided to take time off. I mean, come on. It's the holidays. We all want a little extra time to spend in our flannel jammies, egg nog in one hand, remote in the other while we're surfing Christmas movies on the Hallmark channel, am I right? Heather and I discuss Breakthrough Training, which is a part of the Elevate program at Flourish Academy. And here's the best part. We're going to do Breakthrough Training together on the last Podcast Party of the year. That's right. All the stuff we talk about in this episode, we're going to workshop with you on Thursday, December 15. But first, dive into this episode and get a high-level overview of the momentum training you'll be getting. What to Listen for: 1:03 Is a college degree necessary to start a photography business? Spoiler alert: NO. 7:45 Every year we face a battle between taking time off to enjoy the holiday and keeping our businesses moving 14:03 My low momentum issues 16:31 Why you need to find ways to hold yourself accountable 22:06 The importance of planning your day 29:28 The two phrases Heather will NOT tolerate hearing 36:00 Sign up for the workshop ... at the risk of repeating myself Guys, seriously, you don't want to miss this workshop because we'll help you take that holiday break and get you back to business in 2023. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 13 Dec 2022 | Lessons from a Home Rehab | 00:51:00 | |
170 - I did a thing. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 20 Dec 2022 | The Secret to Living to 106+ | 00:42:01 | |
171 - Life becomes different when you've seen it all. War. The Great Depression. Pandemics. My gramma has lived to 106 years old and is doing "incredibly well." No, really. That's her thing. Ask her how she's doing and she will tell you she's doing "incredibly well." In today's episode, Heather -- yes, her again, for the fourth week in a row -- and I talk through the five life lessons I've learned from my gramma, Irene. Just by always doing "incredibly well." What to listen for: 9:15 How affirmations are a key to success 16:01 What happens when you believe it's all going to work out 27:20 Why habit stacking works 29:46 How looking forward to the future helps us Now, I don’t know if we're all going to get to 106 by following these life lessons but many of these little shifts will likely also have you doing "incredibly well." Tune in to this week's episode and see if you can apply some of Gramma Irene's lessons to your life … or your business.
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| 27 Dec 2022 | Best of 2022 | 00:05:08 | |
172 - This is going to be short and sweet. Just like the episode you're about to listen to. 2022 has been another wild ride, and it seems like it went by in a flash. However, I had such a great time recording podcast episodes every week. That's right. Every week this year, the Hair of the Dog podcast brought you fresh content to get your mindset, your life, and your pet photography business on the right track. So I've curated a list of my favorite episodes in a private podcast feed so you don't have to go digging to find them. Subscribe to the special feed right here. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 03 Jan 2023 | Systematize your Business in the New Year with Shanice Miller | 00:42:45 | |
173 - Oh boy. If you've been listening to the Hair of the Dog podcast for any length of time, you know that systems are one of my love languages. Yep. If you want to get me all excited, start talking about ways to streamline your business and automate stuff. So, when Shanice Miller of Taskly Group dropped an email into my inbox that said, "Let's talk systems," well, friends, I got giddy. In today's episode, Shanice Miller breaks down simple ways we can let go of some administrative tasks in our pet photography businesses and concentrate on the parts we love doing most – creating amazing images! What to Listen For: 10: 10 Easy ways to track metrics in your business 15:07 How to use those metrics to adjust your processes 17:22 Three steps to hiring your first subcontractor 22:26 Documenting your expectations can bring your clarity 29:11 Selecting the right software for your business Oh, spoiler alert … there isn't one "right" software for your business. The right one is the right one for you! You guys, you can get started with just the most basic system. It doesn't have to be scary or complex. Get listening and let Shanice chase away the Automation Boogeyman! Connect with Shanice TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 10 Jan 2023 | Content Marketing with Tavia Redburn | 00:46:33 | |
174 - I heard you groan. Nicoooooooole, I don't wanna blog. I don't know what to blog about! I don't have time to blog! Trust me, I feel your pain. Blogging isn't one of my favorite things to do either. I would tell you all the reasons you should be blogging but I'm going to get my friend Tavia Redburn to do it instead. Tavia joins me on the podcast this week to talk about all the good things about content marketing. She breaks down why we need to be using content marketing to build our business and how "content marketing" isn't just about blogging. Yeah! There's so much more to it, like IG carousels and YouTube videos, and you can have fun doing it. Tavia gives us some simple, practical ways to get started on drawing attention to our pet photography businesses … even by using content we may already have. What to listen for: 7:24 Why Tavia decided to niche down into birth photography 12:30 How content marketing sets you apart from the competition 18:14 Creating content that speaks to different types of clients 26:28 Repurposing your content for multiple channels to reach your clients 36:32 How to create a lead magnet that draws clients in Guys, you don't have to be intimidated by content marketing. Tavia makes it super simple so don’t miss this episode. Soon, we'll all be content masters! Oh and we touch on the power of artificial intelligence to make content marketing even easier. Wait … I'm not done. Tavia is coming into the Hair of the Dog Academy for a workshop on the topic of AI but you have to be a member to access it. If you are a member, the event is already posted in the Circle community. If you aren't, now is a great time to make the leap. Head to hairofthedogacademy.com/academy to get started. Where to find Tavia TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 17 Jan 2023 | 10 Timeless Photography Business Lessons | 00:31:36 | |
175 - Are you tired of setting goals that never happen? Are you ready to create a clear plan? Boy oh boy, you gotta listen to this episode. It's just me this week, all by myself. But don’t you worry, I have a ton of goodies for you. Whether you're just starting out or have been in the pet photography industry for a while, this episode can help you take your business to the next level. Today, I have 10 timeless lessons that I've picked up since I launched my first photography business 13 years ago. 13 years ago? Holy shamoley, where does the time go? From pricing to marketing, I am all about giving you actionable advice and inspiration. These 10 timeless lessons are essential for running your pet photography. What to listen for: 4:14 The more you charge, the more you get paid 12:06 How to overcome your brain block about selling artwork 20:17 The difference between making great photos and having a successful business 22:11 Why you need to get out of your comfort zone and talk to people 29:24 I answer the question "when does this feeling of 'I can't do this' go away?" You guys, we have to remember that the pet photography business is constantly evolving and it's easy to get caught up in all the new technology and trends. With these 10 timeless lessons, though, you can build a foundation that's solid. One more … on Wednesday, January 25, Jessica Wasik from Bark & Gold Photography is hosting a free training to show us how she used her calendar contest strategy to build her six-figure pet photography business from nothing. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 24 Jan 2023 | Serving through Grief with Angela Schneider | 00:54:59 | |
176 - I promise today's episode about end-of-life pet photography isn't as depressing as it might sound. So many of us dive into pet photography with the vision of rolling around on the ground and having some serious snuggles and giggles with happy, healthy dogs and horses and all the animals. That's what Angela Schneider thought, too, even though she had been through the agonizing loss of her beloved boy, Shep. When she noticed that one-third of her clients at Big White Dog Photography were coming to her for end-of-life sessions, she started to study pet loss grief so she could understand their needs and support them better. Then her world turned upside down. Her mom died on January 28, 2022, and she was left wanting to understand so much more about her own grief and pain. One year later, she has created One Last Network and is teaching other pet photographers about grief and how we can better serve our clients who come to us for rainbow sessions. And that's what Angela and I are talking about on today's episode. What to listen for: 10:52 How Angela niched Big White Dog Photography by hearing the dreaded four-letter C-word 19:31 The whirlwind of events that led her down the path of pet loss grief 30:00 You might double your end-of-life clients by learning about grief 36:04 Why you shouldn't feel bad about charging for end-of-life sessions 49:31 One thing you can do during your end-of-life sessions to support your clients
Where to find Angela TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 31 Jan 2023 | When is an Investment Worth it with Heather Lahtinen | 00:46:33 | |
177 - Heather Lahtinen likes to save money. She doesn't like to spend money. She's an accumulator. Heather is back for another episode to talk about money, mindset shifts and how she was convinced to spend $18,000 on coaching for herself.
Oh yeah, that does sound like a lot of money, doesn't it? I mean, it's a new compact car. Or a travel trailer to go see the world. Or a motorcycle.
Hmmm … I think I want to see Heather on a motorcycle.
This episode is all about what it takes to make a big investment in yourself and the mental blocks we need to break down to get past our doubts of saying "yes."
What to listen for: 6:17 The difference between micro and macro mind shifts 9:16 How disempowering questions can stop you from moving forward 19:42 Who Heather believed in so much she spent $18,000 34:55 The four questions Heather asks herself before jumping in 41:57 The ripple impact of investing in yourself
Heather is a goal-setter and a go-getter, you know that. She's already made that $18,000 back and now she's on her way to her seven-figure business.
So I ask you, what's holding you back from investing in yourself?
Where to find Heather TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 14 Feb 2023 | A Marketing Strategy No One is Doing with Heather Lahtinen | 00:30:46 | |
179 - There is no such thing as "competition." Every pet photographer has a different style, a different approach, a different attitude toward doing business. That's why it's OK to make friends with other photographers in your area. Heather Lahtinen and I both run educational websites to make you a better photographer and a better businessperson. Sure, you could say we're competitors but we make it work and send each other clients. Just like Heather did when she was one of the most successful wedding photographers in Pittsburgh. You can employ this strategy in your community, too, setting up a referral system with other photographers.
What to listen for: 4:37 Partnering with the competition is not an outlandish idea 12:10 The importance of working with photographers you trust 20:11 Your market isn't as saturated as you think it is 26:33 How Heather and I define our "partnership"
It is OK to be friends with the competition! It's even better if you can start sending each other clients when you know one might not be the right fit for you. Get started on making those connections now. Where to find Heather TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 07 Feb 2023 | DSLR vs Mirrorless with Charlotte Reeves | 00:49:45 | |
178 - Do you know what the biggest difference between DSLR and mirrorless is? There's no mirror!
But really, when you make the switch to mirrorless, you might even be holding your shutter release button down and thinking the whole time "I got a lemon! This thing isn't doing anything." Meanwhile, you just loaded 8,362 images onto your memory card because you didn't hear a thing.
Haha! Can a memory card even hold 8,362 images?
Seriously, though, you guys, there are some major differences between your digital single lens reflex camera and the new mirrorless systems. I brought onto the podcast today Unleashed Education's gear guru Charlotte Reeves to break it all down for us.
Charlotte, also of Charlotte Reeves Photography in Brisbane, Australia, is a graphic designer turned award-winning photographer. She is a master of natural light, especially backlight, and has an eagle eye for the teeniest of distractions in an image.
What to listen for: 2:52 Charlotte's struggle with GAS … gear acquisition syndrome 10:14 The differences between DSLR and mirrorless 18:22 The mind-blowing mastery of animal eye detection 25:31 The benefits of the flippy screen 32:31 Why you don’t have to ditch your DSLR right now
Where to find Charlotte TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 21 Feb 2023 | Tax Deductions and Retirement Savings with Tiffany Bastian | 00:54:39 | |
180 - You've heard the old cliché about death and taxes, right? They're the only two certain things in life.
And neither one is pleasant.
But Tiffany Bastian is, and she makes one of those certainties less painful. The taxes, of course.
Tiffany is the founder of Bastian Accounting, an organization that works exclusively with photographers, helping them get and stay tax compliant. Her group provides online course education and full-service accounting, tax preparation and business formation.
Tiffany has more than 15 years of experience in the tax and accounting world. She has an master's in business administration in accounting and she's a Certified Advanced QuickBooks ProAdvisor. She's also an IRS Enrolled Agent.
On today's episode of the Hair of the Dog podcast, Tiffany gives us a pretty detailed overview of what you can use as a tax deduction for your pet photography business … and what you can't.
I just know there's so much inside this episode that you aren't claiming on your taxes yet. With tax season just around the corner, it's time to figure it out.
What to listen for: 5:08 The key to writing off your OWN photo shoots 12:36 Are dog treats a deductible expense? 27:16 How to calculate your home office deduction 38:00 Changing money due to Uncle Sam into a retirement contribution 50:00 Why hiring a tax adviser actually saves you money
Look, you can't just grab a drive-thru coffee on your way to a shoot and call it a write-off. Nor can you claim the gift of a canned ham. Wait … what? Yeah, that's what I said. Make sure you listen to find out what that's all about. Where to find Tiffany
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| 28 Feb 2023 | Hacking your Mind for Success with Johl Dunn | 00:52:52 | |
181 - Oooh, sometimes don't you want to just punch something? It's so easy to get frustrated when you're running a business, especially a photography business where you get to wear all the hats … photographer, marketer, accountant and on and on. There are more constructive things we can do, though, to ease our stress load and take action in our business. Johl Dunn joins me on this week's podcast episode to talk about the ways we bind ourselves up in fear, which prevents us from taking action. If you haven't heard of Johl yet, he's The Mindset Coach and his mission is to help photographers like us achieve success by living with a more positive mindset. His approach centers on three key aspects -- mindset, motivation and action --- and, in this episode, Johl gives us all kinds of juicy tidbits on how to hack those into your life. What to listen for: 10:55 How decisive action and fear go hand in hand 14:02 Tools to help you take that action 25:55 The limiting beliefs that are holding you back 36:10 How one small thought can turn into something great 42:39 Get started with your conscious commitment Johl's right. Life is too short to be stuck in our fears and not chase our dreams. He recently closed his multi-six-figure portrait studio business to chase his dream, going all in on his coaching business. What is your dream to chase and how can you manifest that reality? Where to find Johl TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 07 Mar 2023 | Let's Get some Press with Zoe Hiljemark | 00:50:12 | |
182 - I know it's nice to think you can just put up a website, post a few times on Instagram and get found by tons of clients. I sure wish it was that easy.
It isn't. You have to actively market your pet photography business to get found.
One of the best ways to do that, according to Zoe Hiljemark, is local PR.
Public relations. AKA earned media.
We're talking about getting your name and work out there in your community through local news media, from newspapers to TV stations and social media influencers.
Zoe specializes in public relations and marketing for professional photographers, helping people like you be highly visible and have a thriving business … with lots of clients!
Zoe is my guest on today's podcast and we are talking about leveraging your story, the universal appeal of pets and your amazing images to get some buzz.
What to listen for 4:31 The moment Zoe realized the importance of professional photography 14:08 How to determine your "hook" 20:13 Why there's no time like the present to get earned media 30:20 Who to send your pitch to 35:43 The press release isn't dead but … 42:33 Thinking beyond traditional news media
Guys, getting your story into local media outlets helps establish you as an expert in your field. A feature in the local newspaper or lifestyle magazine can do wonders to showcase your knowledge and skill as a pet photographer.
You build trust within your community and get the attention of potential clients.
Make sure you listen to this episode with Zoe and find the confidence to put yourself out there.
People love pets. People will love your work. People will love you. But they need to know about you first. Where to find Zoe
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| 14 Mar 2023 | Heather Changes My Life in 20 Minutes | 00:28:13 | |
183 - Do you ever have those days when you just don't feel like there's enough time to get everything done? Yeah, me neither. LOL! LIES! Some days, I feel like my to-do list looks like Santa's list in those kids' Christmas movies. Yours probably feels pretty similar.
That feeling like I never have enough time? That's a limiting belief -- and it doesn't serve me to work from a place of stress and lack. To help me change this belief, there's no one better in the world than Heather Lahtinen.
For this week's podcast episode, I turned myself over to Heather, my good friend, the head honcho at Flourish Academy and the leader of our Elevate program. I needed her help to work through some time management frustrations.
We hit "record" so we could share it with you, we set a timer for 20 minutes and Heather completely changed my life.
What to listen for 10:38 How my frustrations lead me to question all of my life choices 16:13 Why only certain interruptions throw me off 20:54 The way we start shifting this belief 26:38 The simple reframe that has completely CHANGED MY LIFE
It turns out five hours a day are exactly what I need to get everything done.
No, that's not right. Not need. Want.
Take a listen to this coaching call and you'll see exactly what I mean by that.
Where to find Heather TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 21 Mar 2023 | The 5 Biggest Mistakes with Kaylee Greer | 01:16:27 | |
184 - Get your sparkle pants on. This episode is going to be a doozy. There are few pet photographers who don't know who Kaylee Greer is. The brilliantly creative mastermind behind Dog Breath Photography and the author of Dogtography, Kaylee's energy is 24-7 overflowing and infectious.
Listen to this woman giggle and your day instantly gets better.
Here's the thing, though: She has struggled with her business – pricing, setting boundaries, comparing to the competition, all the things! -- just like you have. Er … just like we have.
That's right. We. Because I've been through it all, too.
Both Kaylee and I understand the complications of believing in yourself and launching your pet photography business. We get it.
So, today we're bringing you the top five biggest mistakes we both made when we were starting out.
What to listen for 9:17 Kaylee shares all the details about Shutterhound: The Conference 28:03 Why it's important to set clear boundaries in your business 35:17 You aren't too expensive. You offer a premium service. 43:43 Why not every inquiry is your ideal client 54:36 Look beyond pet photography for inspiration
I think we all know that success doesn't come without its fair share of mistakes and lessons learned. By sharing our mistakes, Kaylee and I hope we can help you either avoid them or overcome them if you're already experiencing the same struggle.
And P.S. don't miss the early bird pricing for the Shutterhound conference in Las Vegas, Sept. 5-6. It is going to be magical. I'll be there with my sparkle pants and I'm throwing out my old presentations to bring you ALL NEW stuff.
Where to find Kaylee
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| 28 Mar 2023 | Turning Dread to Motivation with Heather Lahtinen | 00:44:48 | |
185 - Do you know what Occam's razor is? Basically, it's the principle that the simplest explanation is most likely the right one.
Take our friend Heather Lahtinen, for example.
She looked at her YouTube channel, realized she needed to update a bunch of videos and got struck by an intense feeling of dread. It would be a time-consuming task, especially with an old iMac that makes Photoshop feel like it's running through a vat of molasses …
Turns out one question helped Heather dig deep and she came up with an exciting new solution.
*Heather says hello to her shiny new Mac mini M2 friend!*
Heather is my guest on the podcast this week and we’re diving into the ways we can take all the tasks on our ‘Dread List’ and get motivated to actually tackle them.
What to listen for 7:46 The that task I dread the most 13:53 How outsourcing can be a possible solution 28:04 How one question led Heather to her breakthrough 33:32 Why you need to connect with a future vision of your business 42:00 Templates, workflows and automation … YES! (visualize my fist-pump)
Now, guys, Heather and I aren't saying you have to run out and buy a new computer or new gear to start tackling your "Dread List." But we do want to challenge you to find simple ways to motivate yourself and make those tasks a little more fun. After all, what if it could be easy?
Then you might find yourself knocking those tasks off your list like a boss!
Where to find Heather TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 11 Apr 2023 | 3 Strategies for Smoother Sales with Karinda Kinsler | 00:49:47 | |
Like Nicole, Karinda Kinsler's soul dies a little whenever a client doesn't order artwork. Since we know how defeating that feels, today's podcast is here to help you avoid that experience.
No "yes, no, maybe." No client walking away feeling uninspired and insecure.
What to listen for 7:07 The significance of starting off on the right foot with pricing 13:14 How understanding your client's personality is the first key to sales success 23:29 Strategies to manage your client's insecurities during her reveal session 31:35 The correlation between a big "love" pile and a $6,000 album sale 40:47 The impact of the way you shoot and how that affects how you sell
Where to find Karinda
TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 04 Apr 2023 | What's New in Commercial Pet Photography with J.Nichole Smith | 00:42:48 | |
186 - If you're a regular listener to this podcast, you know I'm a big fan of gratitude and acknowledging our wins.
And holy cow, am I full of wins and gratitude today. J. Nichole Smith and I are still soaring from all the wins we counted at Global Pet Expo, where we re-introduced the pet industry to Animalhaus Stock Photography.
Global Pet Expo is one of the biggest pet-industry trade shows and to get in, you have to be either an exhibitor or a buyer. It is seriously exclusive and we were granted access to more than 1,000 pet-related businesses from around the world.
The response was overwhelmingly positive! Not only were they super excited about the stock photography available on the site but there was also one big clincher for many of those businesses: our new match-making service where we make it SUPER easy for them to hire commercial pet photographers by matching them with alumni of our Commercial Pet Photography Academy (more details on that soon).
As if that wasn't enough, we also invited three photographers from our recent class of Commercial Pet Photography Academy alumni to join us and kick-start their own commercial photography aspirations.
On today's Hair of the Dog podcast, Nic and I take you behind the scenes of Global. We chat about all those wins and the future of the commercial pet photography industry.
What to listen for 8:19 The three ways pet-related brands can work with Animalhaus 14:21 The surprising thing pet brands know they need in their images 18:20 How our guest photographers booked clients at the show 26:43 Why you should explore commercial pet photography 32:14 Why you shouldn't explore commercial pet photography
Are you ready to expand your pet photography business and break into the world of commercial pet photography? Join us for the Transform Your Business with Pet Photography training series with a private podcast and live workshops.
We get started on April 12 but you can register now. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 18 Apr 2023 | Overcoming Imposter Syndrome with Shelley Paulson | 01:01:05 | |
188 - Do you feel like you're just faking it sometimes?
When you think to yourself "I am not good enough" or "I'll never be as good as Blabla," you are hearing imposter syndrome take over in your brain.
And let me tell you, I do it too.
I have left sessions wishing I had planned better, realizing I missed that shot or thinking I screwed the whole thing up.
My good friend Shelley Paulson does it too – and she's been in the business for almost 20 years! Shelley, one of the OG equine photographers, is my guest on the Hair of the Dog podcast this week and we're talking about imposter syndrome.
Shelley started in the business in 2004 by photographing her own horses and quickly became one of the most sought-after equine photographers in the U.S.
Yet she still struggles with feeling like she's faking it.
Shelley and I take a deep dive into those feelings and talk about the strategies we use to silence those "you suck!" voices in your head.
What to listen for 11:25 The amplification of the comparison game due to social media 14:12 Why defining your personal interpretation of success is crucial 23:24 What affirmations can bring success to your session 38:59 How constructive feedback can help move you forward in your craft 50:31 The magic of practicing gratitude and how it rewires your brain
Where to find Shelley
TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 25 Apr 2023 | Take Back Your Time with Sara Monika | 00:48:53 | |
189 - It's time for a reality check. Yes, you can do it all but do you have to? No! Guys, my life changed the day I figured out all the things in my business that I didn't want to do. Could I do them? Yes. Were they filling me with joy and satisfaction? No. Were they letting me spend time with my family and take all the trips I love to take?
Oh hell to the no.
Sara Monika, a documentary wedding photographer and photography educator in Ontario, Canada, figured it out too. She realized she wasn't taking as many clients as she could because she was too busy working on the nitty-gritty details of running her business.
Sara joins me on the Hair of the Dog podcast this week and shares eight of those nitty-gritty details that you can outsource to a virtual assistant.
What to listen for 9:08 How $15/week can buy back 3 hours of your time 18:25 Why doing less actually earns you more 38:10 The mythical balance between business and a personal life 41:15 How to find your own virtual assistant
Some many of the recurring tasks in our business can be taught to a virtual assistant. Sometimes they even do it BETTER than us! (I speak from experience for that -- all the amazing graphics you see in HOD land are created by my incredible overseas team). When you start to get some help in your business, you not only free up time to GROW your business, you also get to take a little time off.
Where to find Sara
TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 02 May 2023 | Ninja Productivity with Heather Lahtinen | 00:56:42 | |
190 - Think about it for a second. What is stealing your time? OK, I'm going to stop you right there because that's your big problem: thinking about it.
Our friend Heather Lahtinen, the master of productivity and top dog at Flourish Academy, recently learned that the best way to get things done is less thinking – more doing.
If you give yourself too much time and flexibility to do one task, you're also giving yourself time to cultivate self-doubt and avoidance. And you're painfully limiting the amount of time you have left to get everything else done.
Imagine if you set a timer to work on that one project for just one hour, eliminating all distractions like your phone and Facebook and your kids and … and … and .... Would you get it done?
Heather joins me on the Hair of the Dog podcast this week to talk about the discipline you need to set your pet photography business up for success.
What to listen for 11:44 Why you should you schedule your free time first
Do you want more on productivity and time management? Of course you do! Heather and I are hosting a FREE Power Hour on Wednesday, May 10, to share some hacks that will help you get the important tasks done while still having time for other aspects of your life. This is for photographers at all stages of their journey and it’s an actual workshop – meaning teaching < working. By the end of the hour, you’ll have learned how to optimize your time and achieve more with less effort.
While anyone can join us live by registering here. You do have to be a member of the free Hair of the Dog community to catch the replay. JOIN US HERE. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 09 May 2023 | Crisis Management with Heather Lahtinen | 00:42:47 | |
191 - I received this email shortly before we left for spring break in Belize earlier this month: Dear Nicole, We’re canceling your Airbnb because we -- whoopsie! -- double-booked and you're out, sucka. OK, sure, I'm paraphrasing but that is what happened. And you know what? I was a wee bit frustrated. OK, not frustrated. I was legitimately pissed off. But I had two choices in moving forward: I could stay pissed off, scorch the earth and cancel the entire vacation or I could take a deep breath, get some perspective and get moving on an alternate plan. Guess what? Belize was an amazing vacation. What to listen for 1:52 The full thought process from anger to Zen with my Belize trip As my business mentor James Wedmore says, our businesses will only grow to the level of problems that we are willing to deal with. What, my friend, are you willing to deal with to grow your pet photography business? TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 16 May 2023 | The Coaching Journals pt. 1 | 00:47:49 | |
192 - Welcome to the Coaching Journals! Today, we're launching a new podcast series in which we're airing coaching calls between Heather Lahtinen and two members of the Hair of the Dog's Elevate community.
Elevate is our next-level program where you get one-on-one contact with Heather and her team of coaches. In six months, you will learn how to set goals, take specific actions to benefit your business, get feedback, and refine and repeat.
We invited our Elevate members to enter to win extra personal coaching sessions with Heather, which would be turned into podcast episodes so you can pick up some juicy bits to propel your own business forward.
Our winners are (drum roll, please) Christi Baker of Christi Baker Photography in Atlanta and Monica Adalsteinsson of Pup + Me Photography in Phoenix.
Heather embarks on a six-month journey with Christi and Monica to work with them on mindset, business processes and all the magic Heather creates with her coaching clients.
Tune into the Coaching Journals to hear Heather help Christi and Monica set goals and meet them.
What to listen for 3:41 How many clients a month Christi needs to hit her revenue goals 8:38 The brain games she's playing to keep her from moving forward 14:39 Why we get stuck on the negative connotations of "selling" 26:43 How Monica is refining her client membership program 38:14 Why talking to more people nets more conversions 40:15 Where Monica is getting stuck and how Heather helps
Friends, this is just the beginning for Christi and Monica … and you! I am so stoked to see where our two photographers are going to take their businesses after these sessions with Heather.
And if you're interested in learning more about Elevate and how it can take your business to new levels, all the details are right here. Get ready to fly. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 23 May 2023 | Serving the LBGTQ+ Community with Lisa Peterson | 00:32:44 | |
193 - Pride Month is coming up. For the entire month of June, the LGBTQ+ community celebrates the freedom to be themselves. You might be tempted to post an image on Instagram of a dog with a rainbow bandana and proclaim yourself to be LGTBQ+ friendly. #ally #pridemonth #equality #loveislove Please don't do that, says Lisa Peterson of Pawsh Photography in Minneapolis, my guest on this week's episode of the Hair of the Dog podcast. Lisa, a member of the LGBTQ+ community, shares her unique insights and experiences as a gay woman, shedding light on the importance of inclusive marketing strategies from posting about Pride Month to website language and model calls to diversify your portfolio. What to listen for 4:58 How we develop unconscious biases toward different communities 11:50 How Lisa broke out of her blissful lack of awareness 13:46 Why it's vital to be consistent and respectful of the LGBTQ+ community 16:04 How to conduct a model call to make your portfolio more inclusive 23:19 How (not) to pose gay couples This is such an important conversation, one that touches my heart deeply. Lisa gives us some tips that will not only make us more inclusive as pet photographers but also help us be better humans in general. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 30 May 2023 | Partnerships and Podcasts with Urban Dog Studio | 00:56:35 | |
194 - Have you heard the old saying, "It's a marathon, not a sprint"?
The one they have with each other.
Then they published a book together and now they're capitalizing on the relationships they've built in their community with a podcast … to create even more relationships!
They're interviewing pet industry experts and business owners in their area to inform and entertain pet lovers of Tampa and the surrounding areas.
While they're connecting people within their community, they're also creating buzz about Urban Dog Studio – their pet photography business.
Laurie and Knicki join me on the Hair of the Dog podcast this week to share their journey from Day 1 to this wild moment where they're terrified to put themselves out there but they're just going to eat the frog and do it.
What to listen for 5:19 Why a book project was the right place to start 28:49 Getting into the ears of your ideal client 37:23 What needs to happen before you launch your podcast 40:46 How Knicki moves past the fear of putting her voice out there
You guys, podcasting is easier than you think it is. We're almost 200 episodes in to the Hair of the Dog podcast. Can you believe it?!?!?
It's such a fun way to make connections in your community and get the word out about your business. This episode should give you the confidence to eat the frog, too … whether that frog is starting a podcast of some other marketing plan you've been avoiding. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 06 Jun 2023 | Are DSLRs Dead with Robby from YM Camera | 00:42:00 | |
195 - DSLRs are dead. Long live the DSLR!
What to listen for 4:25 What Nikon and Canon have stopped developing 13:09 The best mirrorless body for pet photography 20:03 Why you might want to stretch your initial budget 27:42 The difference in dynamic range from DSLR to mirrorless 29:34 Is Godox really all that and a bag of chips Even though I've made the switch to mirrorless with my R5, I've been holding onto my EF lenses and using Canon's adaptor. However, after this conversation, Robby is making me give serious consideration to taking the leap and going all-in. What about you? Are you hanging on to your DSLR for a while longer? Or have you dipped your toes into mirrorless? TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 13 Jun 2023 | The Coaching Journals Part 2 | 00:52:48 | |
196 - It's time to check in with Heather and The Coaching Journals. Two lucky members of the Hair of the Dog Elevate program – Christi Baker of Christi Baker Photography in Atlanta and Monica Adalsteinsson of Pup + Me Photography in Phoenix – won six months of one-on-one coaching with Heather.
But there was a catch! They had to agree to share their sessions with you, our Hair of the Dog podcast listeners.
In part 1 last month, we heard Christi's and Monica's goals and the challenges they were facing.
This month, listen to the stories Monica tells herself about feeling ghosted by clients who should be ordering their artwork and how quickly Heather turns those inhibiting thoughts into action.
And Christi is trying to adjust her workflow for calendar contest sessions while maintaining the boundaries she has set for building a successful pet photography business. Heather guides her through ways she can best communicate with her clients.
What to Listen For 6:56 How we know if our thoughts are good or bad for us 16:50 Why you should overcommunicate with your clients 25:31 The steps Monica can take to become more visible in her community 42:26 How Christi can surprise and delight her clients while keeping her boundaries in place 48:16 What to do with clients who don't always respect your time
Is it a little crazy to think setting boundaries allows you to free yourself for more success? Not at all.
In fact, Heather reminds us just how those limits can help us be unlimited.
You guys, there was so much meat in this sandwich! Listen to this episode and you will pick up ideas on how to improve your business processes and your mindset. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 20 Jun 2023 | The Gap and Gain with Heather Lahtinen | 00:58:38 | |
197 - Heather Lahtinen is not fearless. I know, right? It's hard to believe. However, earlier this month, while we converged in Charlotte, North Carolina, with five pet photographers wanting to up their game at Progress Lab, I learned one of Heather's greatest fears.
Snakes.
Heather, Jessica Wasik and another photographer were driving to our next location when …
Holy sh*t. There's a snake on the car. On the windshield. Staring Heather down like he wanted to come through that glass and eat her.
She called me. Screaming.
And you know Heather doesn't swear (much) but all I heard was Samuel L. Jackson yelling "mothereffing snakes on the mothereffing plane."
When the dust settled (or more accurately, when they pulled over and let the snake slither away), Heather learned a new perspective for her coaching clients: that you have to face whatever terrifies you. And the more you do that, the less terrifying it becomes.
In this week's Hair of the Dog podcast episode, Heather and I talk through those terrors we all face and relate them to one of our favorite books, The Gap and the Gain by Dan Sullivan.
According to Heather, we must tackle those scary, negative thoughts in our heads (the gap) and make a choice to focus on the progress we're making (the gain).
It can't be that hard, right? Wrong. We know it can be. Join us for this episode and we'll make it less scary. What to Listen for: 15:31 How to stop playing the comparison game 21:12 The consequences to hanging out in the gap 25:20 Why negative thoughts are a part of being human 44:46 How to find your winning vibe 50:17 The good and the bad of a $5K sale
You guys, there is so much goodness to get out of The Gap and the Gain, so Heather and I are hosting a Power Hour centered around our key takeaways from the book. Register here for this unique event during which we'll examine how we can harness the power of the Gain and let the Gap slither into the darkness. The replay will be available in the community. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 27 Jun 2023 | Not Everyone Needs a 10K Sale | 00:28:03 | |
198 - Have you ever cruised through the Hair of the Dog community on your Circle app and thought, "How are all these *&^%!es getting $10K sales and I'm not"? First things first, it is great to have a goal to hit a $10,000 sale but let's settle one thing right now: It's also OK to not have them consistently. Or even to have had one at all!
Settle in because this week's Hair of the Dog podcast episode is all about the myth of the five-figure sale. Did you know that the fastest way to build a six-figure business is by having consistent $2-3K sales?
That's right. I said $2K. A measly $2,000. Or even less. In the episode I’m giving you permission to charge a few hundred bucks.
Now don’t get all crazy. I’m also laying out when it’s OK to charge a few hundred bucks and when it’s not … as well as when you actually might want to go for those $10K sales.
What to listen for 4:56 The photography police aren't coming to get you for your choices 7:46 What you need to know before deciding your pricing strategy 13:35 The fastest way to a six-figure business 16:18 Why you don't need a lot of clients to be successful 21:35 How to differentiate your messaging for your pricing
I was once where you are, wondering how my business was going to get me to where I was living life on my own terms. It's important to realize we're all at different stages of our entrepreneurship and not every pet photographer needs to be chasing those super high-end, super lux sales … at least not right away.
Everything we do in creating an incredible experience for our clients is a stepping stone toward the business you want to have. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 04 Jul 2023 | Finding your Style with Emily Abrahams | 00:50:10 | |
199 - Have you ever looked at another photographer's locations and thought, "Ugh, I wish I lived there!"
Like Charlotte's ooey-gooey sunset light on the beaches of Brisbane, Australia? Or Alicja Zmysłowska's majestic mountainscapes?
Don't they make you wanna turn around and kick your spot right in the shin?
What if you took a different look at where you live? What if you try to see the beauty in unexpected places? Or maybe even embrace the unbeauty of it all?
I wrangled Emily Abrahams of Inspawration Photography onto the Hair of the Dog podcast this week and we have a great chat about the importance of choosing unique locations and unleashing our individual personalities.
Because that, my friend, is how you find your style, what makes you stand out from the crowd in this ever-growing profession of pet photography.
What to listen for 4:51 Why you gotta go where your heart takes you 9:57 What Emily looks for in a location 13:55 How to pull the elements of a location together for a cohesive image 22:49 If I had to choose just two lenses for the rest of my life … 26:01 Why you must take a different look at where you live
Epic scenery is great to have but is it an absolute necessity for a pet photographer? No.
After all, if it wasn't for the lack of epic-ness (it's a word, I swear) in Pittsburgh, I never would have found my zone of genius, shooting with an urban vibe.
Or Emily might not have learned she loves to play with textures, shapes and colors, transforming the mundane into magical backdrops.
I challenge you to have a listen to this week's podcast, go out and take a different look at your location, and then head to the private Hair of the Dog community to share what you've seen. Connect with Emily TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 11 Jul 2023 | 7 Lessons from 200 Episodes | 00:27:48 | |
200 - If you've been reading these emails or listening to the Hair of the Dog podcast for a while, you know there are two things that I look for every day:
My friend, today, I am celebrating episode No. 200 of the Hair of the Dog podcast and I am incredibly grateful that you are along for the ride.
Now hang on … if I'm being absolutely truthful, I get bored doing the same thing over and over again, so hitting 200 episodes is a particular milestone for me. With the podcast, though, I get to talk to so many different people about so many different things that it doesn't get repetitive.
And I have the systems in place to make it all come together smoothly. But now I'm starting to give away what this week's episode is all about!
You know I love taking lessons from everything and applying that learning to how we operate our pet photography businesses. After publishing 199 podcast episodes up to this one, I've come up with seven lessons that we can apply to our entrepreneurial lives.
What to listen for 2:08 What's coming up in the Hair of the Dog Academy 9:54 Why systems are essential for running your business 12:08 How to look for tasks to outsource 17:56 Your business is nothing without you and your personality 20:39 Why you have to have fun at what you're doing 22:43 Remember, it's a marathon, not a sprint TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 18 Jul 2023 | Coaching Journals Part 3 | 00:48:24 | |
201 - Are you taking action every day? There's so much happening in The Coaching Journals with our friend Heather Lahtinen this month. We're on Month 3 of our chance to listen in on Heather's coaching sessions with Monica Adalsteinsson of Pup + Me Photo in Phoenix and Christi Baker of Christi Baker Photography in Atlanta.
Monica is super excited (and we are thrilled for her too!) that she's hitting all the goals she's set for this year and she believes the actions she takes every day are pushing her business forward. Her art gallery project didn't get as many applicants as she wanted, though, and she and Heather talk through ways to improve the process and strategies for future projects.
Christi, on the other hand, oh boy. Christi has some huge news to share. She and Heather discuss how life and her business will change with this news.
What is the news, you ask? Oh, I'm not giving that away. You're just going to have to listen to this week's episode of the Hair of the Dog Podcast.
What to listen for 2:28 Heather and Monica celebrate Monica's recent wins 11:14 How you can add value to get an easy "yes" 15:28 What thoughts are keeping Monica from setting deadlines for clients 24:31 What life changes Christi is facing 29:05 How she can create her life schedule with this new chapter in her life 33:51 Why Christi needs to protect her boundaries now more than ever
Oh man, it is so much fun to watch these two pet photographers take action, strategize and move their businesses forward. I just know there are bits and pieces we can all identify with.
Comment on the 'Gram and let me know what your takeaways are from this episode of The Coaching Journals. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 25 Jul 2023 | Should Photographers Request Tips with Heather Lahtinen | 00:32:57 | |
202 - To ask for tips or not to ask for tips? That is not the question. Of course it isn't. It's never that obvious with Heather Lahtinen. Do you leave a spot on your invoices for clients to tip you? I don't. And I'm going to tell you why in this week's episode of the Hair of the Dog podcast but – and this is a big but – it's never as simple as what’s “right or wrong.” It's about the thoughts and emotions you're attaching to the idea of asking your clients for tips. Our mindset is such an important part of our business strategy and Heather invites us to explore our thoughts around why we make certain decisions, like asking for tips.
What to Listen For 6:12 Why we might feel threatened when a client is upset 10:44 The assumptions I make in deciding not to ask for tips 16:26 When it's OK for me to accept gifts from clients 20:04 The importance of aligning pricing with your customer experience 26:11 What we need to believe to be comfortable with our decisions Comment on the 'Gram and let me know if you ask your clients for tips or if there are any decisions you've made that have left you feeling a little icky. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 01 Aug 2023 | Personal Finance for Photographers with Colleen Patel | 00:41:36 | |
203 - Budgets and financial planning are fascinating subjects, aren't they? I mean, who doesn't want to get lost in a world of numbers and spreadsheets and interest rates and taxes? Now that you're on the edge of your seat … Haha! Oh my friend, I get it. Talking about financial health seems so dry and it's easy to tune out but bear with me for a few minutes. Or 40 minutes. That's all you'll need to listen to this week's episode of the Hair of the Dog podcast during which I sit down with Colleen Patel, a financial coach who works with busy women to master their financial health one small step at a time. What to listen for 8:00 Why we need to take more interest in our finances Colleen reminds us that it's A-OK to treat ourselves occasionally and I am here for it. Anyone else hear chocolate martinis or a trip to the Bahamas calling? Is budgeting a four-letter word for you? Comment on the 'Gram and let me know. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 08 Aug 2023 | What's Holding Photographers Back from Email Marketing with Heather Lahtinen | 00:37:32 | |
204 - Have you ever sent an email and felt immediately deflated when a couple of people hit that ol' unsubscribe button? Have you ever had a little panic attack and thought, "I'm bothering these people and I suck at this." Let's take a deep breath right now and remember that when people say "no" to you, it's about them and their story, not about you and your story. Aaaaaaand let's also consider those people who didn't unsubscribe. They are actual humans who WANT TO HEAR FROM YOU. On this week's episode of the Hair of the Dog podcast, Heather Lahtinen and I tackle the subject of email marketing and why you need to start a list and connect with it. What to listen for 2:08 The power of your email marketing Starting an email list and keeping those potential clients engaged is a marketing non-negotiable for your photography business. Don't let fear hold you back. Eat the frog and get to emailing your people! Comment on the 'Gram and let me know what's holding you back. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 15 Aug 2023 | Coaching Journals Part 4 | 00:51:29 | |
205 - Let's talk inquiries this week.
How are you getting them? Where are they coming from? How many become paying clients?
It is so incredibly important that you are clear on the answers to these questions because this data will help you streamline your process and focus your energies on what works for your pet photography business.
Heather Lahtinen of Flourish Academy and our head guru at Elevate brings us this month's installment of The Coaching Journals for this week's Hair of the Dog podcast episode. Heather talks through inquiries with Monica Adalsteinsson of Pup and Me Photo and Christi Baker of Christi Baker Photography.
Monica is wondering whether she can get more clients through the door with discounts and special offers, while Christi needs to manage clients and prepare for maternity leave.
What to listen for 7:00 How Monica used the gap and the gain process when she missed June's revenue goal 12:00 Why August's inquiry numbers are making her feel stuck 14:31 The thoughts that are keeping Monica from offering special promos 35:01 How Christi can scale up her business while taking time off 21:17 The data Christi needs to know to make it all come together 49:01 Heather's trick for getting previous clients to work with you again
If you're just doing shoots and taking but not tracking your numbers, you're not effectively working toward growing your pet photography business.
No matter what your vision of success is -- and that looks different for everybody -- it's crucial to know where you are and how got here so you can take steps forward! Connect with Heather TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 22 Aug 2023 | Authentic Social Media with Deb Laflamme | 00:47:14 | |
206 - Commitment is a four-letter word to some people I know. She fills us in how to stand out in the crowd, why you should create a content strategy and why video needs to be a big player in your social media game.
What to listen for 9:22 Why it isn't really the algorithm's fault 17:30 How to make it easier for your dream client to choose you 21:48 What content sets you apart from the competition 30:04 Why you need to stop hiding behind your gear 32:45 What clients need to learn about you Our social media feeds can't just be filled with amazing photos of pets. They need to educate your dream client on why they should pick you.
What do you need to change in your social media posts to start climbing your relationship ladder?
Where to find Deb TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 29 Aug 2023 | Soul Aligned Marketing with Lucy Baum | 00:55:44 | |
207 - The idea of work-life balance is a myth.
What to listen for 7:42 Why we shouldn't take it personally when someone says "no" to us 10:03 How Lucy's five-pillar approach to marketing aligns with the five koshas 18:29 The power of listening to your intuition 31:55 How to turn fear into something positive 46:58 What is stopping you from advancing in your business
Where to find Lucy TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 05 Sep 2023 | Coaching Journals Part 5 | 00:58:25 | |
208 - What is stopping you from reaching your goals? What are your thoughts behind "I can't"?
You know, those thoughts that can paralyze you into inaction -- not only in your pet photography business but also in your life.
Both Monica Adalsteinsson of Pup + Me Photo and Christi Baker of Christi Baker Photography get challenged by their thoughts, and each has different fears and anxiety behind those thoughts. Monica and Christi are back for this week's episode of the Hair of the Dog podcast, The Coaching Journals, Part 5.
Monica and Christi are sharing their Elevate journey with business and mindset coach extraordinaire Heather Lahtinen. This month, Heather walks them through planning for their pet photography businesses and how it can bring consistency and stability to their businesses and their lives.
Monica finds herself limited by the fear of returning to Corporate America (ugh!) while Christi struggles with maintaining an excellent customer experience while taking maternity leave.
What to listen for 6:13 Monica's anxious thoughts about not hitting her August goals 9:56 The clarity she found by creating a 12-month marketing calendar 17:13 How more intentional thoughts can wipe away fear and anxiety 27:52 Christi's motivation to keep tweaking her customer experience 30:35 Her move to a hybrid IPS process with online galleries 38:01 How to reframe "tweaking" as "experimenting"
The thoughts you're having that are limiting you, that are leading to stress and anxiety … can you plan your way out of them?
You bet you can! You know what else happens when you plan? You open time and space in your life to be more creative and inspired, and nothing about that sounds wrong. Connect with Heather TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 12 Sep 2023 | Photography Memberships with Annemie Tonken | 00:42:13 | |
209 - Annemie Tonken had to take a break once and get back to business. Guys, we're talking about a "major surgery and three months on crutches" kind of break.
That's when she came up with her idea to get her family photography clients into a membership service. Newly divorced, she needed to stabilize her income and make her business more resilient.
One day, UPS dropped off her recurring shipment of air failters and it was an aha moment like she's never had! She realized people often forget to schedule their annual family photography sessions. Why not get them signed up to a subscription so they never forget?
Brilliant! Annemie joins me on the Hair of the Dog podcast this week to give us all the details – and FWIW, this doesn’t just work for family photographers. We have an Elevate member making this work with her pet photography business.
What to listen for 9:38 Why Annemie shifted her perspective on running a photography business 12:40 How she launched her membership program to her clients 17:18 The pros and cons of her subscription model 23:25 How to set your membership up for success 32:27 Why it's important to know your numbers before you start
Interested in learning more about how to create a membership model? Listen to this podcast episode and then get registered for this year’s Hair of the Dog Summit, going down Sept. 26-27 and Annemie is sharing all the important deets.
Have you signed up yet? Grab your ticket now!
Where to find Annemie
TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 19 Sep 2023 | Making the Best of Things with Heather Lahtinen | 00:34:29 | |
210 - I’m Nicole and I'm an ENTJ on the Myers-Briggs and that means I struggle with the stuff that doesn't excite me – and despise things that aren’t efficient.
Like life stuff. Hanging out at a soccer tournament all day long when my son is playing in one game. One game! Aren't there other things I could be doing? What could I be knocking off my Hair of the Dog Academy to-do list instead of sitting here on a chair watching kids that aren't mine?
It feels unproductive. It feels like I could be doing something more worthwhile.
I know you get like that too. Frustrated, agitated … you might even get a little snarky with the people around you.
But my friends, those are thoughts and those thoughts can be transformed. Right? Right! You can shift your thinking to put yourself in a place that helps you enjoy these tasks more.
Our friend Heather Lahtinen – head coach at Elevate and Flourish Academy – puts me on the hot seat on this week's Hair of the Dog podcast and explores my processes in shifting from frustration to a more positive mindset.
What to listen for 5:18 Where my frustration with unproductive time surfaces 12:48 How I can make the most of my unproductive time 16:31 Why changing your environment can help shift your thinking 25:30 Determine what you are dreading in your life 30:33 Can you trust yourself to get all the things done? Oh my friends, you can maximize your time but you have to work on shifting your thoughts to a new perspective. And once you get there, you can free yourself from dread and find more creative space in your brain. Comment on the 'Gram and let me know what you dread and how you're changing your thoughts around that task. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 26 Sep 2023 | Don't Listen to This! | 00:02:11 | |
This week's episde was recorded specifically to tell you...don't listen to this week's podcast! Today is the first day of our live Hair of the Dog Summit V online, so we're currently over there, soaking up all the trainings from our fantastic summit speakers. Won't you come join us? What To Listen For:
But if you're late to the party and the live summit's already over, don't worry. You can purchase all the recordings here, to keep forever and listen to at your leisure! TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 03 Oct 2023 | The Coaching Journals - Part 6 of 6 | 00:52:47 | |
211 - I can't believe we are at the end of this journey.
Has it been six months of The Coaching Journals already? Good grief, where has the year gone?
For the last six months, Heather Lahtinen, our head guru at Elevate and Flourish Academy, has been sharing her coaching sessions with two Elevate students on the Hair of the Dog podcast. This week's episode is the final episode and Part 6 takes us into the wrap-up stage.
Christi and Monica aren't just ready to fly … they're already flying!
Shortly after Christi of Christi Baker Photography in Atlanta started this journey with Heather, our head guru at Elevate and Flourish Academy, she learned she was – drum roll if you haven't been following – PREGNANT! And Heather has been guiding her through the process of simplifying and streamlining her pet photography business so she can take maternity leave.
Meanwhile, Monica at Pup and Me Photo in Phoenix has been disappointed in her bookings lately and struggling with her self-confidence. In this final episode, Heather helps Monica explore her thoughts related to clients saying no and not perceiving the value of her services.
With Heather's guidance, Monica leaves The Coaching Journals on a happy note, understanding the importance of guarding one's heart and mind and celebrating her healthy decisions and boundaries.
What to listen for 5:09 What Christi has been up to in her third trimester 7:39 How she's planning ahead for 2024 22:59 The changes Christi made to reframe her perspective 26:20 The challenges Monica has been facing 33:45 How rejection helps build character 46:48 Why it's OK to say "no" to a client TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 10 Oct 2023 | How Fear is Holding You Back with Heather Lahtinen | 00:38:34 | |
212 - To fear is human. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 17 Oct 2023 | The Secret to Building Value for your Photography | 00:28:40 | |
213 - Do you know what some of my favorite moments are? TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 24 Oct 2023 | Navigating Thought Spirals with Heather Lahtinen | 00:51:41 | |
214 - I screwed up. You guys, I'm human and I'm not (too) embarrassed to admit that I made a mistake. And I'm baring it all in this week's episode of The Hair of the Dog podcast. Here's the gist: I made some pretty serious assumptions about a client I booked last Christmas. I sold him a gift certificate as a gift for his girlfriend. I assumed -- because he is an acquaintance, not a cold sale -- that I didn't have to go through my entire process with him, that I knew what his giftee's budget was and that she would go above and beyond in sales what the gift certificate was worth. Nuts. I was staring down a potential $,5000 sale for wall art and an album … and it went over like a fart in church. Self-doubt hit me hard, and our good friend Heather Lahtinen of Flourish Academy walks me through my thought process and out of my negative space. What to listen for
I share these moments to help you think through not only your communication processes with your client but also the way our thoughts and emotions can lead us to get stuck in unnecessary worry and anxiety. What's keeping you stuck? Hit reply or comment on the 'Gram and let me know. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 31 Oct 2023 | The Secrets of SEO with Inkpot Creative | 00:47:45 | |
215 - So many of us are heading into the "offseason" right now, which means it's time to spiff up our websites and plan for 2024. OK, OK … take a little break after you fulfill all your client orders but then it's time to get down to brass tacks. One of the things you might want to put on your to-do list is working on your SEO. Search. Engine. Optimization. It isn't as hard you might think. The No. 1 thing you need to focus on is putting your personality, your unique experience and your style on display for your website visitors. For real, you guys! That is what will attract people to your website and keep them there. KP and Jessie of Inkpot Creative join me this week on the Hair of the Dog podcast and they stress how your experience and style set you apart from other photographers in your area. They also run down specific tactics with SEO, like keywords, listicle blog posts (what the heck are they?), image resolution and size, video, and all the things. What to listen for 6:42 Why you should focus on local SEO 16:16 How to blog your way to SEO success 24:10 How to optimize the images on your website 26:57 Why AI content is OK but you need to personalize it 29:36 How to use call-to-action buttons effectively 37:49 The right way to use video on your website SEO and websites are an ever-evolving method of reaching our potential clients. I love the way KP and Jessie simplify it all for us. Do you feel like your website is holding you back? Comment on the 'Gram and let me know. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 07 Nov 2023 | Dog Sports 101 with Brian Batista | 00:46:14 | |
216 - Let me be quite clear: There are no cats at a Fast CAT event. Not a single feline to be found, I swear! Nope, Fast CAT — fast coercing ability test — is all about dogs. Dogs of every size, dogs of every color, dogs of every breed and dogs of every origin. In fact, FastCAT, which is essentially the 100-metre dash for dogs, might be the most inclusive events on the planet. So how much fun would it be to travel around the United States photographing Fast CAT competitions? We get to find out in this week's Hair of the Dog podcast when I sit down with Brian Batista of Brian Batista Photography. Based out of Birmingham, Alabama, Brian left behind a 24-year career in information technology to chase dogs with his camera. What to listen for 3:56 Why Brian learned to create a safe space for rescue dogs 9:15 When he got addicted to dog sports and photography 15:05 How to get started in dog sports photography 19:24 The challenges of managing event photography 34:43 If you don't like road trips, this may not be the gig for you There's so much more than Fast CAT when it comes to dog sports photography. You can get into dock diving, lure coursing, flyball or agility … and all of it brings the biggest grin to Brian's face. Are you interested in this niche of pet photography? Tell me on the 'Gram.
Where to find Brian TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 14 Nov 2023 | Rock your Financial Goals with Heather Lahtinen | 00:41:48 | |
217 - I’m going to take a stab in the dark at something. I’m guessing you’re pretty stoked when you hit a big revenue goal in your pet photography business. Who wouldn’t be, right? Cha’ching! BUT ... What are you making that number mean? ESPECIALLY if you miss a revenue target — or if you were to have your revenue dip?!? 😱 If you’re human, you might feel like you failed or that your business is broken or you’re going to end up losing it all and living in a van down by the river. * Shout out to Chris Farley for the motivational speaker! Today on the podcast, we’re talking about goals — but not any goals. We’re talking about NRVs, or non-revenue victories — and how they’re critical for your success. What to listen for 1:55 How revenue-related goals can lead to unrealistic expectations 9:17 Why security and stability come from within, not from sales 20:19 How Heather and I define success and security 28:56 The non-revenue victories you might look for 29:57 The connection between NRVs and The Gap and The Gain You guys! We can challenge the traditional notion of success and work toward a more fulfilling approach that includes celebrating our personal experiences and the relationships we build in our businesses. For me, it's all about freedom and flexibility in my schedule … the freedom to head to the barn and ride my horses, the flexibility to leave my office and take my kids on a trip to South America. What does success actually look like to you? What are your NRVs? Comment on the 'Gram. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 21 Nov 2023 | Split Pea Soup and Photo Feedback with Heather Lahtinen | 00:33:59 | |
218 - I completely get it if you see the word "soup" and here "NO SOUP FOR YOU" in your head. It means you might be old enough to remember Seinfeld on NBC every Thursday night. Or maybe you've seen that episode on Prime video. Heather and I are talking about soup on this week's episode of the Hair of the Dog podcast. No, not chicken soup for the soul. Split pea soup. More specifically, the split pea soup Heather's daughter made the annual soup cook-off fundraiser at their church. It was awful. And Heather had to find the right way to tell Ella. Together, we turn it into a mindset shift for you in learning how to take feedback on your photos … and equally as important, to whom you should be listening for feedback that will help you grow your craft. What to listen for 4:38 The ethical dilemma of saying something 11:19 How to serve a "critique" sandwich 16:59 Whose feedback is most valuable to you 26:47 My friend hates my skirt and that's OK 28:39 How to evaluate that feedback and move forward Feedback and personal growth are so important as a pet photographer and as an entrepreneur but your value as a pet photographer -- heck, as a human -- is not calculated by the opinions of people who don't matter. See? Your mom was right! Now do me a favor and give me some feedback on this episode. Comment on the 'Gram. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 28 Nov 2023 | The Offline Photographer with Heather Lahtinen Part 1 | 00:37:01 | |
219 - You spoke up and we listened. You all loved The Coaching Journals with Heather Lahtinen, Christi Baker and Monica Adalsteinsson that we're bringing them back. Christi and Monica are off soaring like eagles after six months of intensive coaching with Heather and the Elevate program. Today, we're introducing a spinoff series, called The Offline Photographer, and it's inspired by the challenges of the same name that Heather is currently holding in Elevate. These challenges are designed to make you a networking, marketing boss, getting you out into your community to talk all things pet photography. Heather is picking a photographer in the challenges each month to interview and share their journey. This month, we're hearing from Laura Wombwell of Hamilton, Ontario, who's making a name for herself with quirky fantasy composites and dramatic portraits. 4:24 The genius behind Laura's fundraising event 9:56 The delicate balance between charity work and business 21:19 How to overcome the fear of rejection 26:49 Why we need to retrain our brains and share our passion 35:23 Heather drops a new challenge on Laura Guys, I am super excited to see where Heather takes this new series with her Elevate photographers. I'm confident she is going to get even more members of our community flying! What's your takeaway from Laura's coaching? Comment on the 'Gram. Connect with Heather TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 05 Dec 2023 | Finding Success with Social Anxiety with Michelle Crandall | 00:54:47 | |
220 - Rejection is part of being a business owner. No … no, wait … rejection is part of being human! Even marketing guru Seth Godin has heard the word "no" but he's at least come to understand that the rejection is more about the rejectee than it is about him. Rejectee … I just made that up. That doesn't mean the word "no" isn't difficult to hear. It hurts sometimes and Michelle Crandall of Pets in Focus Photography in Michigan has felt that pain. And haven't we all? We put so much heart and soul into our work and hearing "no" can paralyze you into not taking any action. What has helped Michelle move past her fear and anxiety? Coaching with Heather, of course! Heather has the mic again this week, sharing a recent Elevate one-on-one with Michelle. They have a candid conversation about Michelle's struggles … and her breakthroughs. What to listen for 3:40 When Michelle needed to pivot from dog sports to portraits 8:43 The terror she felt at the thought of calling someone 14:25 Why imposter syndrome is so damaging 17:27 How Michelle pushed through the fear and doubt to take action 31:07 Who the real, confident, smart Michelle is 38:28 How coaching with Heather changed her life I know you can confront your fears, push through the discomfort and reshape not just your business but your entire life too! I want to know if this episode resonated with you. Comment on the 'Gram. TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 12 Dec 2023 | The Secret Hack to Confidence with Heather Lahtinen | 00:49:12 | |
221 - Get ready to dive deep into a world where confidence reigns supreme! Join Nicole Begley and Heather Lahtinen as they uncover the secret sauce to building unshakeable confidence in your photography biz. This isn’t just any chat – it’s a journey through the ups and downs of self-trust, topped off with a surprising twist about... chocolate muffins? What To Listen For:
This episode is a must for any photographer looking to boost their confidence and take their business to new heights. Remember, it's all about trusting yourself! Resources From This Episode: TRANSFORM YOUR BUSINESS WITH COMMERCIAL PET PHOTOGRAPHY - Access our secret podcast now!Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY:
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| 19 Dec 2023 | Year-End Planning | 00:28:02 | |
222 - As the year wraps up, it's the perfect time to get your photography business prepped and polished for the new year! Join me, Nicole Begley, as I dive into the essential year-end action items to help you put a bow on 2023 and prepare for success in 2024! What to listen for:
I love the year end - and especially the new year. It feels so expansive and full of possibility. Especially when you approach it with intention. So, grab a cup of your favorite holiday beverage, and let's see what we can make possible for 2024! IMPORTANT LINKS
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| 02 Jan 2024 | Winning Thoughts | 00:44:47 | |
223 - In this episode of the Hair of the Dog podcast, Nicole and Heather discuss the power of thoughts and how they can shape our lives and businesses. They share their most influential thoughts from 2023 and the thoughts they plan to carry into 2024. By changing our thoughts, we can change our outcomes. Nicole and Heather introduce a model that shows how thoughts lead to feelings, actions, and results. They give examples of how certain thoughts can limit us, while changing our thoughts can lead to success and personal growth. Both hosts stress the importance of choosing thoughts that serve us and align with our goals. They introduce the concept of "letting it be easy," which involves simplifying tasks, delegating responsibilities, and relinquishing control. By adopting this mindset, individuals can experience greater ease and flow in their lives and businesses. Nicole and Heather encourage listeners to explore different thoughts and see which ones resonate with them. They also share thoughts from Elevate members, including ideas about attracting clients, expanding capacity, and embracing simplicity. What to listen for:
Connect with our guests on Instagram!
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