
Founder's Journal (Morning Brew)
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Date | Titre | Durée | |
---|---|---|---|
07 May 2024 | How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton) | 00:34:28 | |
Episode 132: To kick off Founder's Journal's new episode format, I speak with Sam Parr (@thesamparr), founder of The Hustle and Hampton. Sam is an expert at reverse engineering business ideas, and we speak about the tools and frameworks he uses to find and vet the best businesses using examples from Sam's life.
Sam's List: samslist.co
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
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Alex Lieberman (@businessbarista)
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14 May 2024 | How to Use Entrepreneurship to Propel Personal Growth (Jesse Pujji, Ampush & Gateway X) | 00:30:56 | |
Episode 133: In today’s episode I chat with Jesse Pujji (@jspujji), co-founder of Ampush and founder of startup studio Gateway X. Jesse has used entrepreneurship as a vehicle for personal and professional growth, and we talk about the tools and tactics he's found valuable including, Zone of Genius, five levels of motivation, and context versus content.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
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Follow Alex!
Alex Lieberman (@businessbarista)
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21 May 2024 | How to Identify Top 1% Talent (Keith Rabois, Investor in Doordash, YouTube, Airbnb & Lyft) | 00:35:55 | |
Episode 134: Today, I speak to legendary executive and investor Keith Rabois about his ability to identify top 1% founders and employees. Keith has invested in a billion-dollar business every year for the last 20 years, including Doordash, YouTube, and Lyft. Previously, he held senior leadership roles at Paypal, LinkedIn, and Square. We chat about how to find undiscovered talent, hiring barrels, and the two traits of 10X founders.
Episode Transcript: https://foundersjournalpod.morningbrew.com/blog/how-to-identify-top-1-talent-keith-rabois-investor-in-doordash-youtube-airbnb-lyft
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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Alex Lieberman (@businessbarista)
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28 May 2024 | How to Become Relentless as an Entrepreneur (Kian Sadeghi, Nucleus) | 00:39:51 | |
Episode 135: Today, I speak with Kian Sadeghi, one of the most impressive early-stage founders I have ever met. Kian's genetic testing company, Nucleus, has attracted investment from Peter Thiel's Founders Fund and Alexis Ohanian's 776, and he shares how he has employed relentlessness to build his company after dropping out of the University of Pennsylvania.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
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Alex Lieberman (@businessbarista)
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04 Jun 2024 | How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend) | 00:41:31 | |
Episode 136: In today’s episode, I chat with marketing master Noah Kagan, the founder and CEO of Appsumo and New York Times bestselling author of Million Dollar Weekend. Noah shares his repeatable marketing playbook, and I have him rip apart my marketing strategy for Storyarb.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
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Alex Lieberman (@businessbarista)
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13 Jun 2024 | Navigating Career Pivots (Kyle Hagge, Chief of Staff to the COO at Morning Brew & Co-Host of Per My Last Email) | 00:20:07 | |
Episode 137: This week, Kyle Hagge, Chief of Staff to the COO at Morning Brew and co-host of the podcast Per My Last Email is guest hosting Founder’s Journal to chat about career pivots. Kyle shares his own experience with career changes and discusses the importance of utilizing side projects, weak ties, and storytelling.
Want to hear more of Kyle's career advice? Check out his podcast, Per My Last Email, here: https://link.chtbl.com/uMGkoryq
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
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Follow Alex!
Alex Lieberman (@businessbarista)
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02 Apr 2025 | I launched an AI agent | 00:17:38 | |
Alex breaks down his new business, Distro, the first AI content strategist.
—
Show Notes:
(0:00) A note from our sponsor
(2:26) Welcome back to Founder’s Journal
(3:34) Be a student of AI
(5:48) Post-It Note Pitch
(7:08) Launch process
(9:42) Create clarity before launch
(12:18) Moats in AI
(14:09) Go-forward plan
(16:05) Conclusion
—
Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
—
Episode Links:
• Distro: https://youdistro.com/
• AI cancer study: https://x.com/PeterDiamandis/status/1905266239720612160
• Replit: https://replit.com/
• Testing the idea: https://x.com/businessbarista/status/1847032386887770326
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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21 Feb 2022 | Dealing with Conflict #1: How to Speak with Radical Candor (Classic) | 00:17:05 | |
We’re serving up another miniseries this week all about dealing with conflict. Imagine how well companies would be run if everyone understood what people thought of them and how they could be doing their job better to help the business grow. In this classic episode, I lay out the challenges and benefits of radical candor.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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08 Nov 2022 | What Generative AI Means for Startups and Are Executive Coaches Worth It? | 00:51:50 | |
Episode 6: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) break down the hype behind Generative AI—what is it, how it’s being used right now, and how to think about it as a business builder. Then, the team discusses their personal experiences with using executive coaches and why it is or isn’t worth the money. And finally, we finish the episode with a game of Product Hunt Roulette, where the team picks their favorite new companies featured on Product Hunt, a startup curation site.
#TheCrazyOnes #Startups #Entrepreneur
Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W
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Follow Our Hosts!
Alex Lieberman (@businessbarista)
Sophia Amoruso (@sophiaamoruso)
Jesse Pujji (@jspujji)
00:00 - Cold Open
00:45 - Intro
02:05 - The Rundown
02:54 - Why is Generative AI a GOLD RUSH?
12:47 - Jasper AI & Copy AI LIVE TESTS
16:18 - Takeaways & Ideas from Generative AI
22:46 - Is Executive Coaching Worth It?
13:35 - Jesse’s on what he’d do as CEO of Twitter
17:06 - Sophia on never wanting to be Elon Musk
21:29 - Alex on the 6 Steps to turn Twitter around
23:17 - How the crew would monetize Twitter
26:23 - Lessons for entrepreneurs watching
Links:
Sequoia Capital definition of Generative AI
The Timeline of Generative AI
Open AI’s $1B Funding From Microsoft
Jasper AI’s $1.5B Valuation
Product Hunt’s Website
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26 Jan 2023 | How to Run a Great Off-Site (BONUS EPISODE) | 00:09:17 | |
Episode 18: Today, host Jesse Pujji (@jspujji) is bringing you a special bonus episode addressing a frequently asked question—how do you run a great team off-site? Listen to hear Jesse break down the fundamentals of running an impactful off-site with your team—from effective preparation, to what types of strategy sessions to hold, to the best team-bonding exercises.
(00:00) - Intro
(00:29) - Why you run an off-site
(01:24) - How to run an effective strategic off-site
(05:14) - What makes for a great off-site beyond strategy
(6:00) - Bonding games and exercises
(07:11) - Important things to keep in mind when preparing for your off-site
#TheCrazyOnes #Startups #Entrepreneur
Watch this episode on YouTube here: https://www.youtube.com/@TheCrazyOnesPod
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Follow Our Hosts!
Alex Lieberman (@businessbarista)
Jesse Pujji (@jspujji)
#TheCrazyOnes #Startups #Entrepreneur
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31 Dec 2021 | Your Best Self #6: The Art of Gratitude | 00:14:11 | |
In this episode, I talk about the power of gratitude as a daily practice.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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17 Jun 2022 | Mimetic Theory & Decision Making (Classic) | 00:12:44 | |
In this classic episode, I talk about why it is essential to understand mimetic theory and how it impacts the choices you make every single day.
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
15 Feb 2022 | Bonus: "How Twitch Co-founder Justin Kan Got Sober" from Imposters | 00:31:09 | |
Welcome to the first episode of Imposters, the newest podcast from Morning Brew, hosted by none other than Alex Lieberman!
Drinking and alcohol are well-documented in the world of tech/startup culture, and for Twitch cofounder Justin Kan it was no different. Justin tells Alex about his unhealthy relationship with alcohol, and how after 23 years, getting sober was the best thing for him personally, as well as his career.
To hear another episode of Imposters with TV's Carson Daly RIGHT NOW, click here to follow/subscribe on your favorite podcast platform.
Full transcripts for all Imposters episodes available at https://imposters.morningbrew.com
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02 Aug 2023 | Why Insecurities Can Make You a Better Founder | 00:11:34 | |
Episode 23: Alex Lieberman (@businessbarista) has insecurities and he wants to share it with the world. Leaders are often perceived as being impervious to any shortcomings they may have in their business, personalities, or abilities. Here are the reasons why you should consider being more open about your insecurities.
Timestamps:
(01:14): Should you share your insecurities to investors?
(02:52): 4 skill sets of daring leadership
(05:09): My own insecurities
(08:10): Why share at all?
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
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Alex Lieberman (@businessbarista)
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04 Aug 2023 | Do Bugs Get The Credit For Pokémon? | 00:16:14 | |
Episode 24: Alex Lieberman (@businessbarista) does his temperature for the week where he shares what went well, what didn’t, and what he learned. Multimedia has grown tremendously at Morning Brew and Alex celebrates the big steps it’s taken. Social media is a constant distraction — that’s why Alex is hiring a productivity coach. Alex learns the origins of how the idea of Pokémon turned into a $100 billion business
Timestamps:
(01:21): Getting over the multimedia hump
(04:41): Hitting revenue target at Storyarb
(09:02): Social media distracts
(10:10): Pokemon’s origins
(12:16): The halo effect
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
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Alex Lieberman (@businessbarista)
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07 Aug 2023 | 4 Characteristics Your Top Talent Should Have | 00:11:45 | |
Episode 25: Alex Lieberman (@businessbarista) has hired the first employee for his business. It’s a pivotal moment and crucial time as it can set the tone for future success. If you’re trying to look beyond the resume, your top, early talent should have these 4 key characteristics: critical thinking, obsessive brain, self-awareness, and a force of nature.
Timestamps:
(00:57): Reflecting on how to hire
(02:01): The first employee resignation
(03:52): The interview process
(07:50): 4 characteristics of great talent
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
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Alex Lieberman (@businessbarista)
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09 Aug 2023 | How To Make The ‘Right’ Mistakes | 00:07:54 | |
Episode 26: Mistakes happen. But it can be difficult knowing which mistake is the right one or the wrong one. Depending on the type of mistake, they can either help solidify a foundation for your business or create a structure of bad habits. Alex Lieberman (@businessbarista) talks about an employee’s first mistake and reflects on the mistakes he’s made over the past.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
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Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about Shopify here: https://shopify.com/crazyones
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19 Mar 2025 | $12 billion startup caught spying | 00:16:42 | |
Episode 142: Alex breaks down the drama between Deel & Ripping, the VC-backed HR software giants.
Here’s what to expect:
Why Rippling is suing Deel for corporate espionage
The timeline of events
A lawyers analysis of the case
3 founder lessons from the saga
—
Show Notes:
(0:00) A note from our sponsor
(2:26) Welcome back to Founder’s Journal
(3:15) Timeline of alleged espionage
(8:00) Impact on Rippling’s business
(9:30) Rippling’s honeypot
(11:30) Takeaways for entrepreneurs
(15:30) Conclusion
—
Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
—
Episode Links:
• Parker Conrad’s tweet: https://x.com/parkerconrad/status/1901615179718406276
• ChatGPT with legal complaint: https://chatgpt.com/share/67da0154-8524-800a-89b5-af992530fec0
Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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11 Aug 2023 | How I Built The Hustle w/ Sam Parr | 00:23:59 | |
Episode 27: In another edition of a guest entry for Founder’s Journal, Sam Parr (@thesamparr) shares the secrets of how he built The Hustle, a wildly popular newsletter covering business and tech that was acquired by Hubspot in 2021. In this episode, learn all the tools that will provide the necessary data to make informed decisions.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
Links:
https://www.ideationbootcamp.co/
https://joinhampton.com/
https://www.reddit.com/r/fatFIRE/
https://www.comparitech.com/
https://www.gov.uk/government/organisations/companies-house
https://www.oracle.com/cx/advertising/measurement/
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about Shopify here: https://shopify.com/crazyones
Episode Type (Full/Bonus/Trailer): Full
Episode Rating (Clean/Explicit/Unspecified): Clean [unless REALLLY not clean]
Season Number: 1
Ep Number (same as prev pubbed ep for Bonus/Trailer): 027
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21 Aug 2023 | Inside the Mind of Elon Musk | 00:13:43 | |
Episode 31: Alex Lieberman (@businessbarista) analyzes a viral tweet by a former director at Twitter where she talked about the moments leading up to Twitter’s sale to Elon Musk and what it was like working with him. While there are numerous articles and think pieces of Elon’s leadership, this gives an intimate look that is nuanced.
Timestamps:
(00:31): Who was Esther Crawford?
(01:50): “You can’t just be a builder, you have to be a politician”
(03:28): Waiting for Twitter to sell
(04:32): What it was like working with Elon
(06:55): The higher you climb, the lonelier it gets
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
Links:
Full Esther Crawford tweet
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about Shopify here: https://shopify.com/crazyones
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
23 Aug 2023 | 3 Frameworks to Hiring Top Talent w/ Romeen Sheth | 00:14:44 | |
Episode 32: Romeen Sheth (@RomeenSheth) steps in for a guest founder’s journal to share his 3 frameworks related to talent. These simple, but effective frameworks can help any founder hire the right talent to make their organization successful. Not a founder? This also benefits those who are looking for a career change or evaluation by knowing when it's time transition into a new role and how to approach it.
Timestamps:
(00:52): Intro
(01:58): Framework 1 - how to choose where to work
(05:28): Framework 2 - develop a personal working guide
(08:08): Framework 3 - how do you switch roles?
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
Links:
Romeen Sheth website
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about Shopify here: https://shopify.com/crazyones
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25 Aug 2023 | How Hoka Ran Away With The Competition | 00:17:26 | |
Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 10% of Deckers’ (parent company) revenue to nearly 40%, and a stock that is up 375% over the last 5 years. Learn more about the history of this niche, French brand; and how you can apply it to your business.
Timestamps:
(01:15): History of Hoka
(04:35): Great product for big problem
(05:48): Obsessive focus on a core audience
(09:38): How did Hoka rise so quickly?
(12:58): The shift in marketing
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
Links:
Fly Human Fly | HOKA®
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about Shopify here: https://shopify.com/crazyones
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
28 Aug 2023 | Why Founders Should Choose Good Quests | 00:14:00 | |
Episode 34: Alex Lieberman (@businessbarista) reviews the article “Choose Good Quests” and talks about 4 types of quests every entrepreneur will have to choose from. Knowing which quest you’re on can determine how much effort you should be placing on your current quest. Secondly, Alex reflects on his own journey and evaluates which quest he is undertaking. Which quest are you on?
Timestamps:
(00:15): Listener feedback
(02:39): The 4 types of quests
(06:35): Reflections on my quests
(10:48): Founders who are on good quests
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
Links:
Choose Good Quests - by Trae Stephens and Markie Wagner
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
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30 Aug 2023 | Why All Entrepreneurs Are Contrarians w/ Codie Sanchez | 00:19:27 | |
Episode 35: Codie Sanchez (@Codie_Sanchez) stops by to drop off gems about business building. As someone who’s used to going against the grain, she proudly wears the title of “unemployable,” in that she was meant to be an entrepreneur. Codie walkthrough 6 tips to help make the founder’s journey easier.
Timestamps:
(01:37): Contrarian thinking
(06:02): It gets lonely when building
(07:51): Check your bank account
(08:25): Waking up at 5AM
(09:52): Efficient days vs. effective days
(11:22): No is a full sentence
(14:04): Addressing the peanut gallery
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
Links:
Codie Sanchez
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25 Oct 2022 | How to & How NOT to do Layoffs, the Tax Tip to save you MILLIONS and is the Gas App Going to Solve Bullying? | 00:44:38 | |
Episode 3: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) get into the MADNESS of the Gas app - a new social networking platform that has surpassed Instagram, TikTok and Twitter for daily downloads. Then, they get into how to & how NOT to conduct a layoff, whether it’s for one person or a company-wide one. And finally, the trio gets real about the secrets of QSBS and how understanding it can save you MILLIONS.
00:01 - Cold Open: Jesse speaking to Zuckerberg about the highschool version of Facebook
00:32 - Intro
01:35 - The Rundown
02:27 - How the “Gas” app works and how it stays positive
03:50 - Sophia on the Founder of Gas being a “master” of testing & iterating
05:45 - Alex on Highschoolers being the “best demographic” to build an app for
07:40 - Jesse on the difficulty of building consumer businesses
07:57 - Jesse’s highschool version of Facebook
10:00 - Jesse speaking to Mark Zuckerberg
12:44 - Where does the Gas app go from here?
13:35 - The “Gas” app’s ‘money printing machine’
15:40 - The second & third gen of Social Apps
17:50 - The Takeaways from Gas
21:48 - The “Hub & Spoke” Model of building your business
23:10 - Microsoft & the trend of Tech Industry Layoffs
24:32 - Sophia on layoffs needing more clarity & planning
28:50 - Jesse on Founders needing to be passionate about people & leadership
30:35 - The HORRIBLE Better.com Zoom layoff & reaction
34:30 - What is QSBS & how it saves founders MILLIONS
Links:
WSJ article on the Gas app
Nikita Bier’s tweet on Gas’s success
Allegations on China faltering the Gas app’s growth
Microsoft lays off 1,000
Chart of all Tech Industry Layoffs since COVID
How To Rally A Company Through a Round of Layoffs
Netflix on building a “team not a family”
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12 Jun 2023 | 10 VALUABLE Lessons from a Successful Show | 00:17:43 | |
Episode 01: Have you heard about the Morning Brew Daily? It’s like the living, breathing version of the newsletter. Alex Lieberman (@businessbarista) analyzes why the show has been successful and breaks down lessons any business-builder or content-creator can take home.
Link:
Listen to the Morning Brew Daily podcast here
Timestamps:
(03:36): Lesson 1 - Chemistry is everything
(04:13): Lesson 2 - Only change one variable when moving audience
(05:18): Lesson 3 - Build product as if you have no distribution
(06:13): Lesson 4 - Customize content for every platform
(07:30): Lesson 5 - Daily, timely content is a blessing and a curse
(08:44): Lesson 6 - Come for the content, stay for the characters
(10:36): Lesson 7 - Shows can serve many purposes
(11:54): Lesson 8 - Growth is linear, maybe exponential
(13:42): Lesson 9 - Find content-market fit
(14:55): Lesson 10 - Show how much you care
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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14 Jun 2023 | Introducing Storyarb, My Content Agency + A Temperature Check | 00:17:16 | |
Episode 02: Alex Lieberman (@businessbarista) announces the name of his content agency business, Storyarb. While sharing updates on the new startup, he admits his latest troubles being distracted by social media. Then he talks about a pivot for The Plunge that should save the business.
Timestamps:
(01:17): What’s feeling good this week
(06:24): What’s not feeling so good
(09:03): Plunge pivot
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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Alex Lieberman (@businessbarista)
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16 Jun 2023 | Be the Idiot in the Room | 00:11:07 | |
Episode 03: Alex Lieberman (@businessbarista) admits he’s not the smartest person in the room…and that’s the point. This episode is about not being ashamed to raise your hand to say, “I don’t understand.” Because the truth is, there’s a high probability that someone else in the room doesn’t quite understand too.
Links:
How great leaders inspire action | Simon Sinek
The Truth about Being the "Stupidest" in the Room | Simon Sinek
Timestamps:
(00:56): It’s ok to raise your hand
(06:53): The irony of it all
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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19 Jun 2023 | Why ‘Standard Operating Procedures’ Suck | 00:15:49 | |
Episode 04: Alex Lieberman (@businessbarista) is disgusted at the phrase “standard operating procedure”. Yet, for lack of a better phrase, SOP is crucial for documenting the necessary steps to completing a process or running a business. Let’s be real, creating SOPs can be tedious. Luckily, Alex has some tips and templates that can help you get started.
Links:
A Step-By-Step Guide to Making Sops
230523 SOP Template
Twitter List Curation SOP - Founders Journal
Timestamps:
(00:57): Don’t be the sole expert of your business
(04:05): A playbook for winning plays
(07:50): Resources
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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Alex Lieberman (@businessbarista)
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21 Jun 2023 | Why Successful Business Minds Have Paranoid Brains | 00:25:50 | |
Episode 05: For this week’s temperature check, Alex Lieberman (@businessbarista) talks about how great business operators have to be incredibly disciplined in every aspect of their lives. Then, a realization where business minds have paranoid brains because they’re constantly analyzing for every potential crack or gap in their business. Lastly, what didn’t go well for the week. As Storyarb picks up, Alex has concerns about his ability to meet his obligations in his personal life.
Timestamps:
(01:57): A conversation with a disciplined entrepreneur
(04:40): Takeaways from lunch with my co-founder
(09:50): What golf can do for you
(12:18): What didn’t go well this week
(15:16): Biggest learnings this week
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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Alex Lieberman (@businessbarista)
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23 Jun 2023 | European Wax Center…for Dogs | 00:22:04 | |
Episode 06: Alex Lieberman (@businessbarista) shares a free business idea. Yes, that means it’s up for grabs for you to take it and make it your own. It’s a deep dive into European Wax Center. Chances are, you’ve passed by one as they have 850+ locations across the US. It’s quietly growing and a very successful chain, which means there’s an opportunity to take its business model and apply it to another service.
Timestamps:
(02:00): Free business idea
(03:30): A look at European Wax Center
(09:52): Biggest takeaways from EWC
(12:18): What didn’t go well this week
(14:16): 4 potential business ideas
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
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Alex Lieberman (@businessbarista)
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26 Jun 2023 | Failure is Part of the Journey | 00:19:08 | |
Episode 07: Clock it. It’s time to lay The Plunge to rest. Alex Lieberman (@businessbarista) closes the books on the backyard plunger game. Any entrepreneur knows, it’s not easy making the tough decision to end a business. You end up questioning your ability, your confidence, and your vision. But Alex is here to walk you through all of it and why it shouldn’t discourage you from your next venture.
Timestamps:
(01:54): When is it the right time to quit?
(05:20): Why didn’t The Plunge work
(09:52: What are the next moves?
(13:59): Lessons learned from this experience
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
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28 Jun 2023 | 5 Rules To Interviewing | 00:11:24 | |
Episode 08: When you’re ready to hire an employee for your business, you might feel accomplished that you’ve reached the level to build a team. However, that means hiring the wrong person could potentially set your business back. Evaluating talent is one of the hardest functions of a business at every size. Alex Lieberman (@businessbarista) shares 5 little known tips to interviewing to find the right person for the job.
Timestamps:
(02:30): Rule #1 - send questions in advance
(03:56): Rule #2 - immediately reflect
(05:43): Rule #3 - record interviews
(06:59): Rule #4 - no JD, no interview process
(08:14): Rule #5 - prioritize 1099s over W-2s
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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30 Jun 2023 | 3 Lessons To Learn From Ryan Seacrest | 00:16:29 | |
Episode 09: Ryan Seacrest has been named the new host of ‘Wheel of Fortune’. If you haven’t been paying attention, Ryan Seacrest is an example of the entrepreneur who stops at nothing to achieve success. Alex Lieberman (@businessbarista) shares 3 lessons founders can learn from his career, but also the costs it takes.
Timestamps:
(01:30): Ryan Seacrest’s career
(05:56): Lesson 1 - Focus on one thing
(08:33): Lesson 2 - Prepare for the trade-offs
(11:02): Lesson 3 - Be smart about diversifying
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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Alex Lieberman (@businessbarista)
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Episode Type (Full/Bonus/Trailer): Full
Episode Rating (Clean/Explicit/Unspecified): Clean [unless REALLLY not clean]
Season Number: 1
Ep Number (same as prev pubbed ep for Bonus/Trailer): 009
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03 Jul 2023 | Starting Small To Make Big Moves w/ Nick Huber | 00:14:31 | |
Episode 10: It’s a Founder’s Journal takeover! Bolt Storage founder Nick Huber (@sweatystartup) talks about how he built his business and the biggest lessons to take home for entrepreneurs. The biggest mistake founders make is trying to do everything when they should be reframing their minds to trying to find people to do the necessary tasks for your business.
Timestamps:
(01:30): Intro
(04:01): Reframing your mind
(06:06): Take small steps
(09:15): Surround yourself with the right people
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
Links:
Business Brokerage - https://nickhuber.com/
Personal Brand - https://sweatystartup.com/
Self Storage - https://boltstorage.com/
Bold SEO - https://boldseo.com/
Insurance - https://titanrisk.com/
Recruiting - https://recruitjet.com/
Landing Page / Web Development - https://webrun.com/
Overseas Staffing - https://supportshepherd.com/
Debt and Equity - https://bluekeycapital.com/
Tax Credit - https://taxcredithunter.com/
Cost Segregation - https://recostseg.com/
Performance Marketing - https://adrhino.com/
Pest control - https://spidexx.com/
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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05 Jul 2023 | 4 Types of Advice You’ll Get in Your Career | 00:13:22 | |
Episode 11: Alex Lieberman (@businessbarista) shares the inevitable throughout your career: getting advice. Whether you’re starting your journey or a seasoned veteran, you’ll likely be receiving advice from other professionals along your career path. And while seeking advice is generally a good thing, not all advice can be helpful. Here are the 4 types of advice you’ll get and how to identify them.
Timestamps:
(01:30): Advice coming in from everywhere
(03:11): Getting advice about Morning Brew
(08:06): Type 1 - Selfish, uninformed advice
(09:15): Type 2 - Selfish, informed advice
(10:04): Type 3 - Unselfish, uninformed advice
(10:46): Type 4 - Unselfish, informed advice
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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07 Jul 2023 | 4 Takeaways from Threads | 00:13:59 | |
Episode 12: Alex Lieberman (@businessbarista) breaks down the biggest news of the Internet: Threads. It’s been dubbed the “Twitter-killer”, but did you know Threads existed and failed the first time? Here are the 4 takeaways you can think about when you’re building your business.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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10 Jul 2023 | How to Create Your Perfect Customer Persona | 00:15:52 | |
Episode 13: Alex Lieberman (@businessbarista) gives an update on his ghostwriting content agency business, Storyarb. Perhaps the biggest step in any business is hiring its first employee and Storyarb will have a new content strategist. The most important next step is onboarding – which is the stage that can set the standard for both the employee and company. Next, Alex shares some of the initial numbers of Storyarb to give you a clear picture of the progress he’s making.
Timestamps:
(01:30): The story behind Storyarb
(03:00): Numbers behind the business
(06:15): The biggest wins so far
(10:52): The biggest losses so far
(13:01): My top priorities at this stage
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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12 Jul 2023 | How to Crush Onboarding for Employee #1 | 00:11:49 | |
Episode 14: So you’ve just hired your first employee. You’re excited. It’s a big milestone for your business. Now what? Alex Lieberman (@businessbarista) shares his tips to making sure your first (and future) employee is bought-in from day one. He’ll be sharing how you can establish the “why” and solidifying the “how” in your onboarding process so that they can hit the ground running.
Timestamps:
(01:01): What’s wrong with onboarding today
(04:21): What does good onboarding look like
(06:15): Establishing the WHY
(07:52): Establishing the HOW
Links:
Onboarding Video Script
Why “SOP” sucks
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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14 Jul 2023 | “How Soon Should You Have Investor Convos?” - Mailbag #1 | 00:26:31 | |
Episode 15: It’s our first ever mailbag episode! Alex Lieberman (@businessbarista) answers questions that cover whether you should be worried about someone stealing your idea, what to do in the first 90 days of starting a business, how to leverage your network whether big or small, and knowing when to pivot.
Timestamps:
(01:01): Intro
(02:21): How quickly should you have investor convos?
(09:25): Do you have a playbook in your first 90 days?
(16:42): Can you build a business without a big network?
(20:35): What is your framework on when to pivot?
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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17 Jul 2023 | Preparing for Acquisition w/ Our Future | 00:24:59 | |
Episode 16: Michael Sikand (@michaelsikand) and Simran Sandhu (@_simmy_) share the story of how they started Our Future, the #1 source of business for GenZ. After building a massive following on TikTok and garnering millions of views on their short-form explainers, they were acquired by Morning Brew. But post-acquisition life only brought a new set of challenges. Learn about the considerations and consequences of selling your business from these young and talented entrepreneurs.
Timestamps:
(03:01): Intro
(09:58): Attracting investors
(13:55): Managing expectations
(17:32): Unlocking synergies with your new partner
Links:
Our Future Podcast
Our Future IG
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
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19 Jul 2023 | Why I Would Invest In These Startups | 00:22:05 | |
Episode 17: Alex Lieberman (@businessbarista) runs through 10 startup ideas and determines why he would (or wouldn’t) take an investor meeting. These are real ideas that’s been pitched to him, and while some seem like viable businesses, he has to consider if they are solving a problem and have a substantial market. This is a great exercise to get into the minds of investors…it’s Startup Crossfit!
Timestamps:
(01:14): Idea #1 - 1 million kids climbing
(02:21): Idea #2 - Business coaching firm by vets
(06:25): Idea #3 - Catch up with friends app
(08:32): Idea #4 - Retro tech your digital playlist
(10:28): Idea #5 - Ice cream truck franchise
(12:57): Idea #6 - End of life planning platform
(13:29): Idea #7 - Tutoring marketplace
(14:46): Idea #8 - Liquid Death of conversation starters
(17:12): Idea #9 - Semi luxury bus company
(18:38): Idea #10 - Marketplace for semi-private student coaching
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
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21 Jul 2023 | What We Can Learn From Chess Grandmasters | 00:09:22 | |
Episode 18: When it comes to an idea, we naturally try to identify the solution to any problems we inevitably encounter. In the world of Chess, amateur players tend to resort to this solution-centric thought process. However, grandmasters spend time falsifying their idea before they make their next move. This is called the falsification ratio. Alex Lieberman (@businessbarista) breaks down what the ratio is and how it can relate to the world of business, but also why it can be impractical in reality.
Timestamps:
(01:01): Intro
(01:30): The falsification ratio
(03:53): Why falsification ratio is harder than you think
Links:
Notes on Puzzles - Nabeel S. Qureshi
Think Like a Super-GM: Adams, Michael, Hurtado, Philip
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24 Jul 2023 | Why Sales is the Apex Predator of Skills | 00:13:50 | |
Episode 19: Alex Lieberman (@businessbarista) was never trained in sales, yet forced to become a salesperson through the journey of his business building. Why? Because it’s the skill that will ultimately grow your business. Here are 8 strategies that any person can use regardless of your sales level.
Timestamps:
(01:55): Tip #1 - Do your homework
(03:08): Tip #2 - Offense vs. defense
(04:07): Tip #3 - Use weaknesses to your advantage
(05:22): Tip #4 - Anticipate questions or concern
(07:02): Tip #5 - Treat customers as humans
(08:15): Tip #6 - Reflect back your understandings
(09:14): Tip #7 - Focus on strengths over competitors
(10:23): Tip #8 - Set clear expectations
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28 Jul 2023 | How To Curate Content That Works For You | 00:11:31 | |
Episode 21: Did you know that 90% of the world’s data was created in the last two years? There’s an abundance of content out there. Alex Lieberman (@businessbarista) shares his tips on how to cut through the noise and find content that interests you and helps your business.
Timestamps:
(00:26): The state of content on the Internet
(03:56): My curated list of content
(07:03): How to cut through the noise
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31 Jul 2023 | 9 Steps To Elevate Your Inner Circle | 00:11:12 | |
Episode 22: Often the most successful people have an inner circle that they trust and can turn to when they need support. Alex Lieberman (@businessbarista) shares this quick 9 step exercise to identify, audit, and elevate your inner circle to make sure you are surrounding yourself with the right people to enable your success.
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15 Nov 2022 | What You Need to Know Before Raising Capital, and The Billion-Dollar Media Company You’ve Never Heard of | 00:46:44 | |
Episode 7: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) recount the wild story of how the digital media company Red Ventures bootstrapped its way to becoming a business with an $11 billion valuation. Then, the crew dives into fundraising—when to do it, how to set your goals, and their best advice for how to raise most successfully. And finally, the crew answers a Startup AMA question around how find the most attractive benefits packages at the best rates as a small company.
#TheCrazyOnes #Startups #Entrepreneur
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00:33 - Intro
02:02 - The Rundown
03:15 - The story of Ric Elias and Red Ventures
08:09 - Ric’s life-changing experience
08:51 - How Red Ventures’ growth started to take off
12:10 - Red Ventures’ great work culture
13:29 - Jesse’s biggest takeaways from working with Red Ventures
15:38 - How Ric Elias spends his time
24:16 - Sophia’s experience of fundraising and her biggest lessons learned
30:51 - What kind of businesses should raise money vs shouldn’t?
36:29 - Sophia’s advice for founders looking to raise capital right now
37:05 - Jesse’s advice for founders looking to raise capital right now
37:37 - Alex’s advice for founders looking to raise capital right now
37:58 - Startup AMA - How do startups get attractive benefits packages at competitive rates before they get a large headcount?
Links:
Ric Elias TED Talk
You’ve Never Heard of the Biggest Digital Media Company in America
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13 May 2022 | Build Audience Like A Media Company (Classic) | 00:09:03 | |
The media landscape has shifted dramatically in the past two decades, making it easier than ever for individuals to create their own content and build an audience just like big media companies do. In this classic episode, I discuss how you can leverage this opportunity to accelerate your career or business.
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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03 Jun 2022 | Should I Hire My Friend (Classic) | 00:12:38 | |
In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing.
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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01 Mar 2024 | Amp it Up | 00:25:09 | |
Episode 114: Yesterday, Snowflake announced that its CEO, Frank Slootman, was retiring. Slootman, former CEO of Data Domain and ServiceNow, is such a successful and well-respected CEO that Snowflake's stock was down 24.5% or $17 billion. In honor of Slootman’s amazing leadership, defined by high standards and high intensity, I’m reading an article he wrote in 2018 about how he runs his companies.
Original essay: https://www.linkedin.com/pulse/amp-up-frank-slootman/
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11 May 2022 | How to Build Meaningful Relationships (Classic) | 00:14:29 | |
In this classic episode, I reflect on the ways in which I’ve built deep, meaningful relationships as an entrepreneur
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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04 Mar 2024 | 7 Powers: The Foundations of Business Strategy | 00:27:36 | |
Episode 115: Today’s essay breaks down one of the best business strategy books I’ve ever read.
Startup founder Abi Tunggal breaks down 7 Powers by Hamilton Helmer, which is a book about the seven proven business strategies that lead to sustained competitive advantage for companies. By the end of this episode, you’ll understand each of these strategies, why they created powerful moats, and examples of companies (like Apple, Netflix, Costco, and Tiffany & Co) that have won their market by executing on one or several of the seven powers.
Original essay: https://tyastunggal.com/p/7-powers-the-foundations-of-business
7 Powers Book: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319/ref=as_l[…]gal-20&linkId=82f016ff542db6be87d160217d3bbad3&language=en_US
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06 Mar 2024 | How to Hire Well | 00:14:39 | |
Episode 116: I found one of the best resources on hiring by one of the most well-respected founders and early-stage investors, Elad Gil. In this episode, I'll be reading highlights from the Hiring chapter of Elad’s startup book, High Growth Handbook, and cover job descriptions, interview questions, candidate scoring, work projects, building a diverse team, and more.
Original essay: https://growth.eladgil.com/book/recruiting/recruiting-best-practices/
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08 Mar 2024 | Why Software is Eating the World | 00:26:02 | |
Episode 117: Just under 13 years ago, Marc Andreessen proclaimed that software would transform every industry. He couldn’t have been more right; software did eat the world. 7 of the 10 largest companies in the world today are technology or software businesses, and Andreessen Horowitz, the investment firm Marc founded in 2009, grew to become the largest VC in the world. Today, we’re going to be reading Andreessen’s 2011 essay to understand the rationale behind his future predictions, and how the patterns he spotted could be applied to today’s business landscape with the growth of AI.
Original essay: https://a16z.com/why-software-is-eating-the-world/
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11 Mar 2024 | 7-Figure Business in 48 Hours | 00:35:10 | |
Episode 118: Million Dollar Weekend, by Noah Kagan, the founder & CEO of AppSumo, walks you through the step-by-step process for building a 7-figure business in 48 hours. I know it sounds too good to be true, and no, you’re not going to make $1 million in 2 days, but after reading the book, I can promise you that you will have a repeatable process for going from business idea to revenue in 48 hours and understanding if it has the potential to get to 7-figures. In today’s episode, I break down the Million Dollar Weekend method as efficiently as possible, and if you want to learn more, you should 100% buy Kagan's book.
Link to the book: https://www.amazon.com/Million-Dollar-Weekend-Surprisingly-7-Figure/dp/059353977X
Link to the site: https://noahkagan.com/mdwbook/
Link to Noah’s YouTube Channel: https://www.youtube.com/@noahkagan
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13 Mar 2024 | The Dangers of LTV | 00:26:53 | |
Episode 119: LTV, or lifetime value, has become the gold standard for startups, specifically how they measure the effectiveness of their various marketing channels. LTV does have merit, and it is a helpful proxy to prioritize marketing and understand the economics of each customer you acquire, but if relied on entirely, it can be misleading at best and harmful to your business at worst. I’ve found what I believe to be one of the best pieces on the internet about the challenges of this methodology, a 12-year-old essay by investing legend Bill Gurley that is as relevant today as it was then.
The Dangerous Seduction of the Lifetime Value (LTV) Formula: https://abovethecrowd.com/2012/09/04/the-dangerous-seduction-of-the-lifetime-value-ltv-formula/
DTC Metrics, Explained: https://www.nasdaq.com/articles/dtc-metrics-explained-2020-02-12
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15 Mar 2024 | How I Lost $10,000,000 | 00:18:23 | |
Episode 120: Andrew Wilkinson is the co-founder and CEO of Tiny, a publicly traded holding company trying to be Berkshire Hathaway but for internet companies. In 2007, Andrew started a Canada-based design agency called MetaLab, which grew to $40-50 million in revenue & $20 million in profit. After trying and failing to launch other businesses, Andrew pivoted to buying businesses to grow his holding company. I’m going to read a story by Andrew about one of the businesses he tried to launch after MetaLab and his lessons from its spectacular failure.
Original Story: https://twitter.com/awilkinson/status/1376985854229504007
Andrew’s X Account: https://twitter.com/awilkinson
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18 Mar 2024 | The Opportunity Cost of Everything | 00:28:11 | |
Episode 121: Writer, Columbia Business School grad, and college athlete Jack Raines' essay, "The Opportunity Cost of Everything," forces readers to ask themselves the only question that really matters: If I was nearing the end of my life, would I be happy with how I am currently spending my time? It is a question that any human being must ask themselves periodically, but I find that it is especially relevant for entrepreneurs. There are many external forces that can push you down the path of making ego-driven decisions, and I believe this article is an important counterbalance to ground you.
Original Essay: https://www.youngmoney.co/p/opportunity-cost-everything
Jack’s X URL: https://twitter.com/Jack_Raines
Jack’s Linkedin URL: https://www.linkedin.com/in/jackraines/
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20 Mar 2024 | Go Direct | 00:13:09 | |
Episode 122: Lulu Meservey is the former Chief Communications Officer of Activision Blizzard and Substack. This episode, I read her recent manifesto, which details the importance of founders crafting their narrative, learning how to communicate, and going direct to their audiences via social media.
Original essay: https://www.rostra.co/
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22 Mar 2024 | Always Be Shipping | 00:20:43 | |
Episode 123: On this episode, I share a recent blog post by my friend and former colleague, Tyler Denk. Tyler is the co-founder & CEO of beehiiv, a high-growth email newsletter platform. This post outlines Tyler’s philosophy on building a team and culture that allows your company to ship features at lightning speed. His insights are valuable not just for technical founders, but for any entrepreneur who wants to better empathize with engineers and product employees.
Original essay: https://mail.bigdeskenergy.com/p/always-be-shipping
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26 Mar 2024 | A Little Throwback | 00:21:57 | |
Episode 124: Today we’re throwing it back with a true journal style episode. I talk about the joys of finding product market fit, being a default-trusting founder, and understanding extrinsic vs. intrinsic drivers.
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27 Mar 2024 | Feeling Unskilled, Curing Cancer, and Going All-In on Morning Brew | 00:23:43 | |
Episode 125: In today’s episode I chat about being in a content creation slump, making an impact as an entrepreneur, and why you never know if it is the right time to go all in on your business.
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29 Mar 2024 | Lessons from CMOs, Great Storytelling, Freelance vs. Full-time, Follow Your Energy | 00:28:16 | |
Episode 126: Today I discuss my biggest takeaways from a Fortune 500 CMO dinner I hosted, choosing between freelancers vs. full-time employees, lessons in storytelling from Shaan Puri, the importance of following your energy, and joining the board of a non-profit.
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08 Jun 2022 | How Entrepreneurs Think (Classic) | 00:18:01 | |
In this classic episode, I’m talking about the mental toolkit of successful entrepreneurs.
If you're interested in learning more about thinking independently, check out my previous episode, Think for Yourself.
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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02 Apr 2024 | Growing Morning Brew from 0 to 10,000 Subscribers | 00:21:52 | |
Episode 127: On this episode of Founder’s Journal, I break down the exact strategies we used to acquire our first 10,000 newsletter subscribers and abstractable growth lessons you can apply to your business.
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09 Apr 2024 | Why We Sold Morning Brew | 00:27:28 | |
Episode 128: On today’s episode of Founder’s Journal, I talk through the sale of Morning Brew. I chat about how the opportunity came about, why we said no to previous potential deals, why I thought selling the business was the right decision, and if I have any regrets reflecting on the decision today.
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16 Apr 2024 | Why I Stepped Down As CEO | 00:33:17 | |
Episode 129: On today’s episode I discuss my decision to step down as CEO of Morning Brew. I chat about going from a Chapter 1 to a Chapter 2 CEO, the emotional journey after stepping down, and climbing out of the trough of sorrows.
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Alex Lieberman (@businessbarista)
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18 May 2022 | Whatever You Do, Don’t Follow Your Passion (Classic) | 00:06:27 | |
In this classic episode, I talk about why following your passion is bad, anxiety-provoking advice & how thinking about the concept of "passion" differently can open you to greater freedom and success.
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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23 Apr 2024 | My New Business | 00:31:25 | |
Episode 130: On today’s episode, I talk about refinding purpose post-exit and launching my new business storyarb. I share the full details on storyarb with no details spared including, ideation, customer acquisition, early challenges, pivots, finding my co-founder, and our biggest lessons.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
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30 Apr 2024 | Founder’s Journal’s Next Chapter | 00:23:39 | |
Episode 131: On this episode, I discuss the future of Founder’s Journal and why I think it will be the best entrepreneurship show, full stop. Thanks as always for being on this journey with me and can’t wait for what’s next.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
08 Apr 2022 | Buying into the ASMR Slime Business with Codie Sanchez | 00:15:48 | |
Have you ever found yourself falling down a Slime ASMR rabbit hole on YouTube? You’re not alone. This video alone has over 97 million views. Companies like PeachyBbies Slime Shop sell out of their products in minutes and have made a splash on social media. That got the attention of my good friend and fellow entrepreneur, Codie Sanchez.
Codie joins me on this special edition of Founder’s Journal to talk about slime and investing in really weird businesses.
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
20 Jun 2022 | Solving Problems and Making Better Decisions (Classic) | 00:10:10 | |
In this classic episode, I talk about why it is essential to understand the mental model known as Inversion
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
17 Mar 2025 | Becoming a multipreneur | 00:17:29 | |
Episode 141: Alex breaks down his 2-year journey as a multipreneurHere’s what to expect:
What is multipreneurship?
Why did Alex pick this path
2 years into storyarb
6 lessons from multipreneurship
—
Show Notes:
(0:00) A note from our sponsor
(2:26) Welcome back to Founder’s Journal
(3:30) Post-Morning Brew journey
(5:20) What is multipreneurship?
(8:00) My plan as a multipreneur
(9:20) Case study: storyarb
(10:10) 6 lessons as a multipreneur
(16:40) Conclusion
—
Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex
—
Episode Links:
• Best Stuff exercise: https://conscious.is/excercises-guides/the-best-stuff
• Greg Isenberg multipreneur post: https://x.com/gregisenberg/status/1680670141632196609
• Initial storyarb tweet: https://x.com/businessbarista/status/1638176672485904384Check Out Alex’s Stuff:
• storyarb - https://www.storyarb.com/
• growthpair - https://www.growthpair.com/
• CTA - https://www.creatortalentagency.co/
• X - https://x.com/businessbarista
• Linkedin - https://www.linkedin.com/in/alex-lieberman/
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10 Jun 2022 | The Evolution of an Entrepreneur (Classic) | 00:12:46 | |
In this classic episode I talk about the skills an entrepreneur must adapt over the life of their business.
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
24 Jun 2022 | The Power of Leverage (Classic) | 00:09:55 | |
In this classic episode, I break down the different types of leverage you need to understand to make smart career decisions.
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
16 May 2022 | 6 Steps for Successful Meetings (Classic) | 00:09:39 | |
If you’re a professional, you’re going to be dealing with meetings for the next several decades, so it’s worth taking the time to get good at them. In this classic episode, I offer up six tips for taking control of meetings in your professional life.
Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
22 Dec 2021 | My Favorite Productivity Method | 00:12:57 | |
In this episode, I discuss how to use the Pomodoro Technique to conquer procrastination.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
24 Dec 2021 | 7 Biggest Lessons I Learned in 2021 | 00:11:35 | |
In this episode, I breakdown lessons I shares the biggest lessons I learned over the course of the last year.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
27 Dec 2021 | Your Best Self #1: How to Unplug From Work (Classic) | 00:18:27 | |
This month’s miniseries focused on being your best self. I’m giving you mental models, strategies and tips to get you in the right mindset before the new year.
In this classic episode, I provide strategies to unplug from work when it seems like an impossible task.
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29 Dec 2021 | Your Best Self #3: How To Get Your Sh*t Together(Classic) | 00:11:24 | |
In this classic episode, I talk about a framework I use to map out my life for the next 90 days all the way to the next 10 years.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
31 Dec 2021 | Your Best Self #5: Feeling Lost & Achieving Your Next Big Win (Classic) | 00:12:45 | |
In this classic episode, I talk about feeling lost and share how I'm working to find direction as I settle into a new role at Morning Brew.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
03 Jan 2022 | A Letter to Myself for the New Year | 00:10:43 | |
I share a letter I wrote to myself in an effort to bring intention and aspiration to the five pillars of my life and hold myself accountable in 2022 and beyond.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
05 Jan 2022 | A Book That Predicted the Future | 00:09:35 | |
I’m reading a book right now that absolutely blew my mind. It predicted cryptocurrency, the metaverse, a viral pandemic, and so much more. And get this, it was written in 1997. In this episode, I talk about some of the book’s predictions, and more importantly, a framework we can all use to make informed guesses about where the world is going.
As mentioned in the episode, you might want to check out previous episodes: How Incentives Can Make or Break Your Business and Lessons From Starting a Book Club.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
07 Jan 2022 | Are Resumes Dead? | 00:10:44 | |
Resumes have barely changed since 1482, when Leonardo da Vinci wrote a letter to the Duke of Milan. That is freakin wild. Today, I explore the purpose of the resume and predict how it may evolve in the future.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
10 Jan 2022 | How to Increase Your Salary | 00:09:45 | |
Maximizing your compensation in your career is part-art, part-science. 90% is based on performance. 10% is based on self-advocacy. I give you a framework for both, so you can confidently maximize your value in your career.
As mentioned, you may want to check out a previous episode: The Power of Storytelling
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
17 Jan 2022 | Great Questions, Great Leaders | 00:10:11 | |
The greatest leaders ask the best questions. In this episode, I help you understand why questions matter so much & why it’s worth your time to get better at asking questions. You interested?
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
24 Jan 2022 | Mental Health #1: How I Manage Anxiety (Classic) | 00:12:40 | |
We’re serving up another miniseries this week all about mental health. In this classic episode, I share my approach to living with anxiety in a productive and healthy way.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
31 Jan 2022 | Lessons from Bootstrapping a Business | 00:11:54 | |
Today Morning Brew is a 9-figure business with 200 employees. Six years ago it was a 0-figure business with 0 employees. In this episode, I share 8 of my greatest lessons as a bootstrapped entrepreneur.
Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
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12 Jan 2022 | My Top 4 Biggest Career Mistakes | 00:09:24 | |
From the outside it looks like I have it altogether. Nothing can be further from the truth. I have made countless mistakes & on this episode, I talk about my top 4.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
09 Jun 2023 | Founder’s Journal is Back | 00:05:48 | |
Alex Lieberman (@businessbarista) has a special announcement: Founder’s Journal is back. If you’re a long-time listener, you’ll know FJ is one of Alex’s earlier shows that served as an audio journal during his time as CEO of Morning Brew. Now, in this returned version, Alex has a new sense of identity and purpose, ready to share a plethora of perspectives to share for founders. We're back, yall.
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
#FoundersJournal #Startups #Entrepreneur
Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W
Watch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod
Subscribe to Morning Brew!
Sign up for free today: https://bit.ly/morningbrewyt
Follow The Brew!
Instagram - https://www.instagram.com/morningbrew/
Twitter - https://twitter.com/MorningBrew
Tik Tok - https://www.tiktok.com/@morningbrew
Follow Alex!
Alex Lieberman (@businessbarista)
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
19 Jan 2022 | How to Harness Your Creativity | 00:09:54 | |
Creativity is a skill not an art. In this episode, I break down why it’s worth taking the time to practice up.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
26 Jan 2022 | Mental Health #4: COO Kat Cole on Knowing What You’re Capable Of | 00:29:48 | |
Enjoy a special sneak peek of Morning Brew's new show Imposters, where host Alex Lieberman talks to Kat Cole, President and COO of Athletic Greens, about how having a difficult childhood and an alcoholic father propelled her career success. Rather than being hindered by having to help raise her sisters in a single-parent household, Kat tells Alex why having to grow up so quickly boosted her confidence in the workplace.
If you have any thoughts or reactions to this preview of Imposters, go ahead send an email to alex@morningbrew.com or DM on Twitter @businessbarista. Your feedback means EVERYTHING to us as we refine this show leading up to it's full launch with two special episodes on Tuesday Feb 15, and don't forget to CLICK HERE to follow the show on your favorite podcast platform.
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14 Jan 2022 | Why We Procrastinate & How to Stop It | 00:07:49 | |
We all procrastinate. And it sucks. We scroll through social media instead of doing work. We watch TV instead of working out, and then we feel bad about it. In this episode, I discuss why we behave in irrational ways & how we can combat it so we don’t screw over our future selves.
As mentioned, you may want to check out previous Founder’s Journal episodes: My Favorite Productivity Method, The Spotlight Effect and Lessons from Starting a Book Club
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
21 Jan 2022 | Career Therapy: Mastering a Side Hustle & Full-Time Job | 00:20:28 | |
I sent out an ask on Twitter, asking Founder’s Journal listeners to hit me with some of their buring career questions that I would answer on the pod. I’m joined by one of those listener’s in today’s episode. Landon Campbell, joins me to discuss juggling a side gig while working a full time job.
Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
28 Jan 2022 | Mental Health #5: Meeting My Executive Coach (Classic) | 00:11:43 | |
I reflect on my first executive coaching session.
Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
07 Feb 2022 | How to Maximize Your Own Evolution | 00:11:18 | |
“Pain plus reflection equals progress.”
That’s a quote from Ray Dalio, the founder of Bridgewater Associates, the largest hedge fund firm in the world. In this episode, I break down one of the principles from his best-selling book.
Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
21 Feb 2022 | Dealing with Conflict #2: How to Handle Big Disagreements | 00:12:42 | |
We’re serving up another miniseries this week all about dealing with conflict. In this episode, I’m giving you a playbook on how to handle big disagreements at work.
Some links from the episode:
How to disagree well: https://tinyurl.com/muc8vvh8
My thread on disagreement: https://tinyurl.com/yckjjaxa
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14 Feb 2022 | A Universal Rule in Work & Life | 00:10:25 | |
I break down how the Pareto principle drives results in life, work, investing, and business.
Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
28 Feb 2022 | 5 Questions to Ask If You Don't Love Your Job | 00:11:52 | |
It really really sucks to feel stuck in a job you don’t love. In this episode I go through five questions to ask yourself if you're feeling stuck in your job.
Learn more about your ad choices. Visit megaphone.fm/adchoices | |||
02 Feb 2022 | The Secret Killer of Companies | 00:11:41 | |
In this episode, I break down why gossip is a poison that can kill a company from the inside.
Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.
Learn more about your ad choices. Visit megaphone.fm/adchoices |
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