Fitness + Technology (Bryan O'Rourke)

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	Date	Titre	Durée
	12 Mar 2019	078 ICAA Webinar: Technology & Current Trends. Future Possibilities for Active Aging	00:37:06
On this week's Fitness + Technology Podcast, host Bryan O'Rourke shares a webinar he presented to the International Council on Active Aging: “What are the future trends and current possibilities in technology.” Regular listeners will remember a recent podcast with Colin Milner, founder and CEO of the ICAA. Bryan spends time discussing technological breakthroughs in robotics and artificial intelligence and describes not only how technology is more relevant and beneficial to active agers than most people might realize, but also how these technological developments will provide further business opportunities for entrepreneurs.
	17 Jan 2017	009 Graham Melstrand: Leveraging Fitness Technology For Group Health Programming	00:38:57
Graham Melstrand develops opportunities and relationships that advance ACE health policy positions and fitness industry standards. He assesses legislative positions at all levels of government that align with the ACE mission, and he monitors existing and emerging legislation and regulatory policy, informing ACE of the potential impact they have on the exercise professional, the public, and other stakeholders. He creates relationships with key policymakers and collaborative organizations and serves in an advisory capacity on a number of boards and committees including: president of the board for the Coalition for the Registration of Exercise Professionals, within the Commission on Accreditation of Allied Health Education Programs and other regulatory agencies. Melstrand holds a bachelor's degree in physical education/athletic training from California State University, Long Beach. As a competitive cyclist, he participated in the U.S. Olympic Trials (1984, 1988) and was a member of the U.S. National Team Development Program (1983 – 1990). Listen To Episode 009 As Graham Uncovers Why 72% of clients are asking for advice and feedback from activity trackers Why the exercise professional is moving into health coaching space to manage large groups Group Exercise Programming: Growing diversity and opportunities in the space Program offerings around the health coaching space Understanding the programmatic based delivery models for personal training vs. session-based delivery model What national programs are moving health progress forward by blending the activity data and prevention programs with and without government reimbursement Why programmatic based delivery service models reach more members than session based delivery models (3-5%) How the perception of the public health community about the fitness professional is now changing Community health: How new wearable activity technology is being used to geo-target for ROI in infrastructures for walkable communities Health literacy: Do average people know if they are or are not meeting activity guidelines? Correlations between physical activity and disease in affluent countries Life insurance: How will this industry give discounts for activity tracked through wearables? Understanding Intensive Behavioral Therapy: Received a grade B recommendation from the US preventative services task force now covered by medicare/medicaid (Behavioral physical activity nutritional intervention that targets individuals that are at risk for cardiovascular disease and have an additional risk factor - an estimated 90 million Americans would be open to receive this type of lifestyle counseling and would benefit, but only 8 million individuals have had access to it. How the YMCA’s are a core portion of the delivery for the CDC’s diabetes prevention program, which was just approved for reimbursement through medicare/medicaid (to the resistance of big pharma) Graham's featured contribution in the 2017 FIT-C Tech Trends Report Top 3 Takeaways From The Show The data is showing from ACE and other Industry reports that health coaching is emerging in our space where the non-member programs are becoming a lot more common. People are moving from early adopters and into the next group of facilities that want to build on the success that their peers have had. In 2017, technology and devices are not the competition for the fitness professional, they are a tool that can be leveraged to help manage a larger client base, stay in contact with clients, and to manage a group of individuals towards better health. The perception of the public health community about the role of fitness professionals is now changing via the use of accreditation and new technology that taps into the potential of aggregate data that can be used to increase population health. Power Quotes From Graham "Technology devices are not competition for the exercise professional, they are a tool that can be leveraged to help manage a larger client base, stay in contact with clients, and to manage a group of individuals towards better health." - Graham Melstrand on the Fitness + Technology Podcast "We believe that health coaching is rapidly emerging in the health and fitness space while the non-member programs are becoming a lot more common. People are moving from early adopters and into the next group of facilities that want to build on the success that their peers have had." - Graham Melstrand on the Fitness + Technology Podcast Resources Mentioned From Graham Leveraging Tech to Help Create Active, Walking Communities (Recorded Webinar) Surgeon General’s Activity Guidelines John Hancock Vitality Program ACAC - P.R.E.P Program ACE Fitness Professionals GENEVIX, New England CDC physical activity guidelines Coalition for the registration of exercise professionals: USREPS accredited organization for trainers ACE: increased focus for the use of technology for the fitness professional Workplace wellness programs Intensive behavioral therapy - Grade B (US preventative services task force) Carmichael Training Systems - Endurance coaching Insurance companies providing incentives for wearable activity tracking Enhance Fitness - Seattle Senior Services Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for sponsorship and partnership opportunities Download the 2017 Tech Trends report
	19 Sep 2017	046 Leon Rudge: 10 Steps To Implementing A Digital Fitness Strategy	00:41:19
Today we're learning from Leon Rudge, the Director of Digital Experience at Life Fitness on the 10 steps to implementing a digital fitness strategy. We've had double digits of expert guests provide so much value over the past 40+ shows in this category of digital strategy and tools, but on today's show we're going laser and concise to extract the 10 powerful steps that club owners, operators, and trainers can build from the ground up when they look at the actual technologies in our space that will support growing both the bottom line and the customer journey and experience for members. Be sure to explore all the different resources and white paper links from Leon in the podcast today and if you've been enjoying the series, leave us a five star review for the podcast; it helps the show reach more intelligent and proactive fitness leaders like you. You can also ask myself, Bryan O'Rourke, Leon, or any of the previous guests who've been on the show a question by simply typing in your question in the review box. In an industry that seems to be fairly static, and at times even paralyzed by the over information about fitness technology, what are the practical and on-the-ground steps that fitness leadership can take to successfully implement a digital fitness strategy? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Leon Rudge. About Leon Rudge Leon Rudge is the Director of Digital Experience at Life Fitness. He is part of a global team of digital technology experts who work hard every day to understand how they can bring more clarity, insight and experience to the fitness industry, their customers and their exercisers. Leon Brings over seven years of deep experience in the fitness industry. Listen To Episode 046 As Leon Uncovers Why leon believes there is so much confusion about digital technology from vendors and operators The 10 Steps To Implementing A Digital Fitness Strategy 1. Raise Awareness 2. Create Your Digital Team 3. Asset Discovery 4. Member Centricity 5. Destroy Your Own Business 6. Create Your Vision 7. Create Your Strategy 8. Create Your Digital Core 9. Communicate the Vision 10. Do It Again How Leon grew his skills in digital marketing and what that gave him to now serve the fitness industry Why Leon believes the fitness industry has become "too static" Why Leon sees it's most important in the age of technology to fail fast, learn fast and fix fast as you move forward The value of autonomy and giving yoursefl the permission to fail when it comes to driving tech solutions How to identify the "quick wins early" in in asset dicovery Why the new entrants listen firstand build second Why the fitness indsurty has been slow to the omnichannel aspect for retargeting ads across social and Google Understadbning Leon's term "Thinking Like An Exerciser" Deliniating the custmer journey vs. the customer experience The paradigm of owning vs. sharing the value in digital fitness Top 3 Takeaways From The Show Leon shares that digital is a massive revenue generating category but it's important not to get too hung up on this fact in the early months of your journey. You’ll need to learn before you can earn. If you put earning first, you will blind yourself to the fact that you're actually just trying to understand how to fundamentally change the way you interact with your members, and they interact with your business. You’ll figure the revenue models out soon enough after you've done the deeper work and the ten steps towards implementing a digital fitness strategy. In terms of digital health and fitness, Leon sees a confused industry but even worse, he sees a number of companies capitalizing on the confusion. This compounded confusion he sees slowing the adoption of digital tech our space and leaving us vulnerable to disruptive new market entrants. What we must do as an industry is seek clarity about what technologies will serve why we do and how we want to do it. Getting clear on the customer journey and experience before ever selecting a piece of technology will help operators and owners transcend this confusion. When it comes to creating a successful and sustainable digital fitness strategy in the club, knowing more about your digital self than you ever have before is an important context. Operators and trainers must to create a culture of being able to fail fast, learn fast, and fix fast to innovate and thrive in the digital world. It's important to remember that it's okay to fail in the digital world, but you've just got to fail quickly. I always encourage operators owners and trainers to start small, then test, measure, and learn to iterate fast. Power Quotes From Leon "We've got some great minds in this business, dedicated people that have worked in the industry for decades, but the members are changing, societies changing, everything's changing and some of the things that we put in place aren't necessarily always going to be right." - Leon Rudge on the Fitness + Technology Podcast "In terms of digital health and fitness, I see a confused industry but even worse, I see a number of companies capitalizing on the confusion. The compounded confusion is slowing the adoption of digital tech our space and leaving us vulnerable to disruptive new market entrants." - Leon Rudge on the Fitness + Technology Podcast Resources Mentioned From Leon Leon Rudge on Linkedin Life Fitness on Facebook Life Fitness on Twitter LIfe Fitness on Instagram Life Fitness on the web Life Fitness White Paper Robert Dyer's FTP Episode Jamie Cole FitConnect FTP Episode The Lean Startup Method Rapid Application Development IHRSA Technology IHRSA facebook IHRSA Twitter IHRSA YouTube Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message
	31 Oct 2018	074 Justin Tamsett: Modernizing The Fitness Industry	00:36:56
This week, Bryan welcomes Australian fitness leader, Justin “JT” Tamsett, Managing Director of Active Management. Bryan first interviewed JT seven and a half years ago, at the FILEX 2011 Fitness Convention in Sydney, Australia. Despite the time that has elapsed, the pair find that many of the subjects they discussed then are still relevant today, from exploring ways to modernize the fitness industry, to how exercise can be used to tackle disease head-on, and why JT believes the fitness industry should come together to get people moving.
	07 Jun 2024	GroeFit: Automated Engagement As Table-Stakes With Alan Thompson	00:24:14
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Alan Thompson to the show. Alan is the founder and CEO of GroeFit, a gym member management software powered by computer vision technology. GroeFit leverages cutting-edge AI to provide gym staff with real-time insights, transforming big box gyms into supportive communities that recognize and nurture every member’s fitness journey. Today, Alan joins Bryan to talk about GroeFit and why automated engagement is table-stakes for organizations. One Powerful Quote: 13:38: “Get good at marketing, really good at marketing.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:10: Bryan opens the show with Alan sharing his journey to launching GroeFit. 5:17: Alan talks about personalization and how GroeFit delivers personalized experiences. 8:28: Alan explains why automated engagement and personalization are table-stakes for large organizations. 11:50: Alan shares his insights and pearls of wisdom to the listeners. 15:20: Bryan and Alan talk about some of the tech at GroeFit. 21:35: Bryan wraps up the show with Alan. Bullet List of Resources: https://groefit.io/ Guest Contact Information: https://www.linkedin.com/in/alantheus/ https://x.com/AlantheusT https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	23 Sep 2024	Franchise Growth & Innovation: LIVE From Beyond Activ With Bryan O'Rourke	00:54:34
This week, on the Fitness + Technology podcast, Bryan O’Rourke shares his presentation live from Beyond Activ in New York. Beyond Activ is a leadership, investment, and business development event for owners, managers, and investors of health, wellness, fitness, and hospitality brands. Bryan was invited to present and host a panel on franchise innovation and growth with Emily Seaman, Head of Marketing from Momence, Bradford Smith, Chief Development Officer from PureGym, Eric Keller, VP of Support at Self Esteem Brands, and Justin Vartanian, Senior VP of International Division at Planet Fitness. You can access Bryan's presentation deck here: https://drive.google.com/file/d/1vSI72UFIcTKyT8G7yZ8jskOJaEknXvc6/view Recap of presentation is as follows: Key Drivers of Future Growth and Innovation (GII): Globalism, Demographics, Values, Technologies, and Economics are identified as the five mega-trend drivers of GII. Customer Spending and Attitudes: Younger generations (Gen Z and Millennials) are spending more on health and wellness than older generations. U.S. consumers consider going to the gym a core part of their fitness routine. Five Trends Impacting Businesses: Declining customer satisfaction due to cuts in customer service. Generative AI is shifting the internet experience from transactional to personal. Lack of differentiation and creativity in app and brand design. People feel overwhelmed by technology and desire more control and human connection. Traditional life paths and values are shifting, leading to uncertainty and a search for trust. 2024 Edelman Trust Barometer: Innovation and technology offer promise but also risk exacerbating trust issues and societal instability. CEOs are expected to address societal changes and lead on issues like job skills, technology ethics, and automation. Franchising and Competition: The International Franchise Association (IFA) tracks 9,000 brands in the U.S. alone, indicating high competition. There's also increasing cross-border competition for brands globally. Key Opportunities for Businesses: Prioritize the customer experience and personalization at scale. Differentiate through authentic branding and humanized technology. Embrace long-term thinking, adaptability, and a focus on human values and trust. CEOs should address societal impacts of innovation and lead on key issues. Overall, the presentation emphasizes the need for businesses to adapt to evolving consumer trends, technological advancements, and societal changes to drive future growth and innovation. please send podcast link asap ty One Powerful Quote: 9:45: “What this leads to inevitably for all firms and franchising is the balancing of humanizing their brands while futurizing their organizations.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:42: Bryan kicks off his presentation with the five leading trends influencing the industry. 12:04: Bryan asks the panel regarding growth strategy for franchising. 16:14: Bryan asks the panel about growth focus by geography, demographics, franchisees, or mergers/acquisitions. 19:35: Bryan asks the panel about leveraging technology to enhance franchise operations. 27:00: Bryan asks the panel about the challenge in executing innovation. 28:33: Bryan asks the panel about brand consistency and localization challenges for international brands. 32:59: Bryan asks the panel about low performing franchisees. 38:15: Bryan asks the panel about franchise saturation in the marketplace. 42:36: Bryan asks the panel about their personal slogans to business and life. 44:31: Bryan and the panel answer questions from the audience. Bullet List of Resources: https://beyondactiv.com https://momence.com/ https://www.puregym.com/ https://www.sebrands.com/ https://www.planetfitness.com/ Guest Contact Information: https://www.linkedin.com/in/emily-seaman/ https://www.linkedin.com/in/bradfordsmithfranchise/ https://www.linkedin.com/in/eric-keller-cfe-6638a28/ https://www.linkedin.com/in/justinvartanian/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	01 Nov 2022	Optimizing Fitness Technology Innovation With Ernst De Neef	00:29:32
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Ernst De Neef. Ernst is the Co-Founder & CEO of Funxtion, an Amsterdam-based B2B SaaS digital fitness content platform company that empowers gym operators around the world with the ability to personalize and distribute digital fitness experiences to their members at scale. Today, Ernst joins Bryan in a conversation on Funxtion’s operation and his insights on how to help businesses optimize their offerings. If you are interested in applying for our 2022 Innovation Award, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022 One Powerful Quote: 10:23: “Problems cannot be solved on the same level of awareness that created them.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:13: Bryan opens the show by inquiring with Ernst on his theory behind leading fitness technology innovation in the Netherlands. 6:59: Bryan asks Ernst to share why he started Funxtion. 12:25: Bryan and Ernst talk about the new evolution as a result of Funxtion’s technology. 17:30: Bryan follows up with Ernst about some of the dynamics that operators need. 21:50: Ernst shares his pearls of wisdom to the listeners. 25:20: Ernst highlights the trends he sees will happen in the next 5 years. 27:22: Bryan wraps up the show with Ernst imparting his final words. Bullet List of Resources: https://www.linkedin.com/in/ernst-de-neef-312a251/ https://funxtion.com Guest Contact Information: https://www.linkedin.com/in/ernst-de-neef-312a251/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	11 Apr 2019	081 Cory Brightwell: Hospitality and The Challenges of Technology Adoption	00:26:20
This week, on the Fitness + Technology podcast, Host Bryan O’Rourke welcomes Cory Brightwell, co-founder and CEO of Chuze Fitness, a low cost – high value business model that started in California and has expanded into multiple states. Cory has been in the company for over a decade, and he talks with us about hospitality and the challenges of technology adoption.
	16 Feb 2022	Understanding Customer Experience With Annette Franz	00:23:41
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Annette Franz to the show. Annette Franz has 30 years of experience helping companies understand their employees and customers, identifying what drives retention, satisfaction, engagement, the overall experience, and designing customer experience strategies to deliver a better experience for all constituents. She is the Founder & CEO of CX Journey, a global customer experience consulting firm that specializes in laying the groundwork required to establish a CX roadmap and strategy to drive culture transformation efforts. Today, Annette discusses with Bryan about the principles of user and membership experience and how organizations should reorient themselves on this focus. One Powerful Quote: 20:57: “Just get started. Take the time to really educate yourself on what that means but get started. There are little things you can do that don’t cost a lot of money that you can do to improve the experience.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:46: Bryan opens the show by asking Annette by defining customer experience. 4:56: Bryan inquires with Annette about why customer experience is such a hot topic today. 6:17: Annette explains how culture pertains to the customer experience. 8:21: Bryan and Annette discuss the challenge with the mismatch in culture and creating true value systems. 9:55: Annette highlights the successes and errors when organizations try to initiate a culture with customer centricity. 12:35: Bryan asks Annette what industries have the best customer centric experience. 14:55: Annette talks about the pitfalls in journey mapping the customer experience. 16:34: Annette expresses how acquisition and retention does not align with the customer experience. 19:10: Annette describes the common themes for fitness brands in customer experience. 20:55: Bryan wraps up the show by asking Annette to impart her wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/annette-franz/ https://cx-journey.com/built-to-win https://cx-journey.com/customer-understanding Guest Contact Information: https://www.linkedin.com/in/annette-franz/ https://twitter.com/annettefranz https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	13 Jun 2017	032 Technology Disruption vs. Adoption	00:37:36
With the results now being calculated for the recent Fitness Industry Technology Council's technology usage survey, for episode 032, we're exploring the real answers for club owners around the adoption of new technologies and when to recognize true disruption vs. just a loud media buzz. If you missed the technology survey, be sure to sign up for the FIT-C mailing list over at www.fitechcouncil.org. Today's show will help our industry address some important information about health club usage of technology, including how fitness facilities are using AI in retail, what is the real bridge between technology adoption and ROI, and how specific technology can enhance your business to rise above competition. We're learning from the Chief Information Officer of Gold's Gym, Adam Zeitsiff, to get more clarity around what Adam believes are the 4 most powerful questions to ask when adopting any new piece of tech. These questions and the information from Adam's interview are a great template for all size clubs, and powerful guide when making decisions that club owners can use to separate their facility from those that frenetically adopt what "seem" to be disruptive technology. How do smart club owners and operators make the best decisions when experiencing adoption and disruption in our space? Listen to this insightful conversation with Adam Zeitsiff for the answers. About Adam Zeitsiff Adam Zeitsiff is the Chief Information Officer at Gold's Gym. He is a dynamic, entrepreneurial and visionary leader with an expertise in providing a game-changing edge to manage and grow company infrastructure, technology and product development in highly competitive landscapes. A champion at executing & operating enterprise technology, Adam specializes in leading software and infrastructure solutions within companies for scale, sustainable growth & has years of performance excellence across the US, Canada & European markets. With an out-of-the-box approach, Adam has a proven entrepreneurial spirit & battle-hardened tenacity through consistently achieving results through the application of both technology and business strategies. Listen To Episode 032 As Adam Uncovers The bridge between adoption and disruption: Will improve your operational agility? Will it make a positive impact on your staff? Does it enhance the member experience? Will it create new revenue streams? As we look at the fast growing technology in our industry, how do we identify when disruption is actually taking place vs. just a media buzz? Understanding Adam's quote: "You either disrupt or you get disrupted” (Blockbuster, Kodak, ect.) When we hear the term “technology adoption” and in looking at the sociology behind the technology adoption lifecycle, what data driven actions should clubs be aware of and why? Why not to adopt technology just to adopt, and only to adopt with a true purpose How has Gold’s Gym been an early adopter with technology? What is a BI Engine? How does a BI Engine learn and serve its customers? How is AI being used with retail and how might this be used in the fitness industry? Why do we as an industry need to figure out how iBeacon, near field technology, and the affordability of AI and geotagging blend together? What are the technology needs of corporate wellness in the next 12-24 months? Top 3 Takeaways From The Show Adam believes there's a lot of fear, uncertainty, and doubt out there, and a lot of media press around technology disruption, but buzz alone doesn't mean something is truly being disrupted. That means somebody got a press release out there and people picked it up. Operators must take the time to really look at these things, always be talking, and learning to stay in touch with colleagues to see the real difference between adoption and disruption in our space. For the operators that choose to have a mindset of learning, who look at all the technology changes with a step-by-step process, Adam believes there is a tremendous possibility to have more engaged members than ever before. The big opportunity with disruption is that operators in our industry hold years of experience that some of the technology providers that are trying to disrupt, just don't have. By leveraging new tech and the deep experience of long time clubs, revenue and member satisfaction will rise. One of the most pivotal questions to ask when adopting new technology is around its positive effect of the member experience. Fitness technology has now created a world without borders; it's not only passed the curve of innovators and early adopters, but also is it now something that will dramatically affect the member experience inside of the club. At the end of the day, you want people to come into your facility and have a great experience, so the technology must disrupt the industry with the sole purpose of improving the member experience within the four walls. Power Quotes From Adam "I don't think a day goes by where I don't hear the term "millennial," and I don't think we as a fitness industry can look at millennials and underestimate how technology will disrupt our industry. Millennials think technology first and brick-and-mortar second. The disruption of millennials, in shifting from using their phones to communicate to now using to purchase goods and services, we must pay attention to these early adopters on the bell curve." - Adam Zeitsiff on the Fitness + Technology Podcast "There's a lot of fear, uncertainty, and doubt out there, and there's a lot of media press around technology disruption, but that alone doesn't mean something is being disrupted. That means somebody got a press release out there and people picked up. We as operators need to take the time to really look at these things, always be talking, and learning to stay in touch with our colleagues to see the real difference between adoption and disruption." - Adam Zeitsiff on the Fitness + Technology Podcast Resources Mentioned From Adam Adam Zeitsiff on LinkedIn IHRSA Technology Council Chat Bots & Engagement Roger's Bell Curve Robert Dyer: The One Thing That Hasn't Changed About Fitness Wearables In Corporate Wellness: More of a holistic approach Innovation & Technology Advisory Council Convenes at IHRSA 2017 GOLDS Gym: Corporate Wellness AI and retail: VentureBeat The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	06 Mar 2017	016 Lindsey Rainwater: Using Group Fitness Technology To Increase Revenue	00:31:27
Lindsey Rainwater is a sought after Business Consultant & Leadership Coach, Writer, and Presenter. Lindsey helps people and organizations enjoy transformational change with an enthusiasm for leadership, conscious living, and wellness amplified by technology. As a consultant and coach to the professionals supporting the fitness industry, she is well known for her work in business development, strategy, digital marketing, content creation and change management. Lindsey’s entrepreneurial spirit and drive has produced a track record of consistent over-achievements throughout her career which has created her unique signature of being a conscious professional who leverages technology, to build deep, meaningful relationships while helping her colleagues do the same. Listen To Episode 016 As Lindsey Uncovers How to use simple yet effective techniques to enhance the Group X member experience How gamification and wearables can create return and new members Why over 90% of recurring members are group fitness members and what savvy club operators can to do help change this statistic How making simple changes in lighting and music can dramatically change the Group X member experience Understanding how technology can support filling classes in peak and off peak times How to lighten up the space of the Group X room and make it more fun for members Dialing up the live class experience: what works best for all sizes of clubs Why launch parties for Group X fitness can drive new memberships if strategically placed in a sales approach What virtual Group X means to supporting members who use the gym in twilight hours Exploring the impact of what virtual reality will bring to the Group X space in the next 3-5 years What Lindsey believes is the future of group fitness technology Top 3 Takeaways From The Show With so many moving pieces to manage in a successful Group X program, Lindsey urges club owners to focus on the cost of losing a loyal member who participates in Group X buffed up against the cost of a new member acquisition. A loyal Group X member stays for a number of reasons, but above all else, its the connection to a community and the personal relationships that are made inside the room. New advances in virtual and live streaming classes can help serve all club members at their deepest needs, and beyond the use of technology, Lindsey reminds club owners to not overlook the simple yet effective changes of class music and lighting which can prove a tremendous impact on the member experience and support retention. With the pace of change and technology options rising for Group X, Lindsey believes the most important thing is to slow down and begin evaluating what’s currently working by surveying members on how you might improve. In club operations on and off the group X and fitness floor, Lindsey reminds us that there is power in the pause. Power Quotes From Lindsey "With so many moving pieces to manage in a successful Group X program, I urge club owners to focus on the cost of losing a loyal member who participates in Group X buffed up against the cost of a new member acquisition. A loyal Group X member stays for a number of reasons, but above all else, its the connection to a community and the personal relationships that are made inside the room." - Lindsey Rainwater on the Fitness + Technology Podcast "Technology's ability to impact the Group X space happens with social media as instructors take the lead by posting pictures of classes and tagging happy members. Whether gamification was integrated inside the class or not, members can both compete and compare, which creates the base for them to return." - Lindsey Rainwater on the Fitness + Technology Podcast Resources Mentioned From Lindsey Lindsey Rainwater's website Lindsey Rainwater on LinkedIn Lindsey Rainwater on Twitter Lindsey Rainwater on Slide Share Lindsey Rainwater on Instagram The Most Important Fact Every Organization Must Realize Group X: Boost Your Group Fitness in 2017 With These Tips How To Win Friends And Influence People Never Eat Alone Good To Great Apple News Tech Crunch App 2017 Forbes Top Technology Trends Lindsey's Contribution In the 2017 FIT-C Tech Trends Report Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	10 Jan 2017	008 Ted Vickey: How New Technologies Are Changing Our Fitness Landscape	00:39:23
For over 20 years, Ted Vickey has immersed himself in fitness technology. Starting as the Executive Director of the White House Athletic Center through his fitness consulting company, FitWell, and continuing with his latest project as a Ph.D. researcher on Social Networking and Exercise at the National University of Ireland, Galway. Ted has proven to be an early adopter and advocate in technical systems and their applicability to fitness. Ted believes we can take advantage of technology to not only motivate individuals across the globe to get out the door and move, but to be in closer contact with healthcare providers. He is an emeritus member of the Board of Directors for the American Council on Exercise and has consulted with key organizations such as the Department of Commerce, the Securities and Exchange Commission, Fruit of the Loom, TSA and more. By education he is an Exercise Scientist, by experience an Entrepreneur, and by passion a Connector. Listen To Episode 008 As Ted Uncovers Why major wearable technology organizations are investing in and creating digital wellness programs for 2017 What inspired Ted's Tedx Talk "The Wireless Future of Wellness Is Now" Identifying new roles in fitness for trainers on and off the exercise floor Why the current model of personal training is broken Bridging the gap between wearables and digital coaching Identifying how health and fitness technologies can impact low income populations Why fitness consumers are now asking for training at the club with technology Understanding Data Collection Phase 1: Create the wireless fitness/wellness devices and improve data accuracy Understanding Data Collection Phase 2: Analyze the fitness data from a health professional Understanding Data Collection Phase 3: Implementing the data, personalizing it, and making it actionable Google AI Investments in 2016 The results of ACE's Fitness Technology Survey Fitness Technology Among Trainers in 2016 Ted's featured contribution in the 2017 FIT-C Tech Trends Report Top 3 Takeaways From The Show Disruptive technology is happening right now in the fitness industry. With some of the largest brands in wellness technology and digital health aiming their sights on the fitness industry, 2017 will be the year for smart club owners, operators, and trainers to dedicate time and energy towards adoption. This is an exciting time for all involved in the health, fitness and wellness industry. Big changes to the industry are fast approaching, and technology is leading the disruption. Those that understand and embrace technology will continue to see success and grow, those that don't may struggle to survive. The current healthcare model is broken. By being the bridge between doctor appointments, the certified health professional can play a critical role in the success of the overall wellness of each client. And by using the proper disruptive health technologies as a tool, this success can be even greater. Power Quotes From Ted "If you are a personal trainer and you're afraid that you're going to be replaced by a piece of technology, you should be. Because if the only thing you're doing for your client is the exact same thing that a piece of technology is doing, then you're not really a personal trainer." - Ted Vickey on the Fitness + Technology Podcast "The iPhone 6 is one million times more powerful than the computer used to put the man on the moon. What I suggest is that we as the fitness industry, the health industry, and the healthcare industry realize this is our moonshot. This is how we can make a difference, and that is by using technology to make a difference in the lives of those that we have the opportunity and the privilege to serve." - Ted Vickey on the Fitness + Technology Podcast Resources Mentioned From Ted Ted's "The Wireless Future of Wellness Is Now" TEDx Talk Ted Vickey's Website Kevin Kelly: The Inevitable Gary Wolf Canyon Ranch Institute Nudge Coach App Wellness and fitness technology regulations for 2017 Nir Eyal Interview: Habit Forming Products Fitbit 82% market share in 2016 Smart phone usage rates in America Tech disruption in the fitness industry 2016 by Amanda Vogel Technology disrupted industries in Banking Point Loma University Ted Vickey, PhDc HealBe by GoBe Ace Fitness Webinar w/ Graham Melstrand: Population & Outcomes Management FitTechCES 2017 Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact Kelli Hatton for sponsorship and partnership opportunities Download the 2017 Tech Trends report
	11 Apr 2017	022 #IHRSA2017 LIVE - Fitness Technology Ecosystems & The Youth Market	00:35:10
For the second half of our featured series "LIVE from IHRSA 2017," we're learning from two fitness technology professionals in different parts of our industry spectrum. In this doubleheader episode recorded live after the FIT-C roundtable session, we explore two important topics that make a direct impact to your fitness business. First up is Geoffrey Little, President of GSL Consulting, to learn about the fast growing segments in both group and boutique fitness operations; specifically the opportunities for monetization and service in the youth market and sports performance. Geoffrey worked at MINDBODY for 11 years, from early days through the 2015 IPO and is now a consultant to both vendors and operators in the fitness, wellness and education sectors and works with clients such as Virtuagym, who are exhibiting here at IHRSA. Prior to MINDBODY, he worked in television documentary and media, covering naGo eight sorting out 50ture, science and technology, working with Time magazine, National Geographic, IMAX, and public TV. Listen To Episode 022 As Geoffrey Uncovers What’s next for the boutique or studio business What are the financial and service gaps to be found in the youth and sport performance markets The history of mind-body software from the beginning and what club operators can learn from their success What does the VirtuaGym technology do for the bottom line of the clubs and member experience How to identify new flourishing segments of the boutique and studio space changing over the next two years Why on the studio side, 20 to 30% year-over-year growth is continuing and what are the factors of how it may stall Exploring the youth sports market and sports performance markets for children and adolescents, and how the spending habits of parents correlate How Goeffrey used years of media experience to be a valued consultant to the fitness industry What needs to be top of mind in regards to technology for club owners Top 3 Takeaways From The Show Geoffrey reminds us that golden opportunities are still out there with many more to come when looking at the growing space of boutiques, studios, and specifically sports performance and youth market styled facilities. With the millions of parents across the country and even more globally, the opportunities that exist for new delivery models in fitness are reflected by the data from the spending habits of health minded and caring parents who are seeking both youth sports and athletic training experiences for their children and adolescents. Beyond yoga, cycling, and group fitness classes where the parents can get a dynamic experience enhanced through technology, that same construct can and will apply to the facilities in the future that serve both families as well as individuals. Power Quotes From Geoffrey "In the FIT-C Roundtable, I shared how I've been waiting for over a decade to see this growth. I've been anticipating some of the giants to come into the business, which is going to continue to grow in both the studio and boutique, and this has now picked up the attention of Google and other big players. They are going to make the ground shake." - Geoffrey Little on the Fitness + Technology Podcast "The youth market is almost completely separate from the health club market, however, health clubs could benefit with younger children as members. When we look across the data, a youth market that's really booming and getting the investment money right now is sports performance." - Geoffrey Little on the Fitness + Technology Podcast Resources Mentioned From Geoffrey VirtuaGym IHRSA 2017 Geoffrey on LinkedIn Sebastian Thrun: Inventor of the Driverless Car Orange Theory Fitness Redline Youth Sports Gymboree Parisi Speed School Soccer Shots I9 Sports Zapier iClass Pro Todd Durkin Body Evolver Data Hub Parents spending habits for youth sports The 2017 FIT-C Tech Trends Report Tune in at 16:05 to hear from our featured guest, Kalen Pino of VirtuaGym. With the mass of technology solutions now available for clubs, what customized software solutions will really help fitness facilities maximize the use of applications and mobile in both new member integration and in providing unforgettable member experiences? In supporting and servicing over 4000 facilities, Kalen Pino, the US Sales Manager of VirtuaGym, unpacks the common approaches, best practices, and experience from thousands of conversations with club owners about what’s really working from a technology perspective. He also shares how to create the right ecosystem that incorporates both a real benefit for the club while taking into account the functionality that the member actually wants. Listen To Episode 022 As Kalen Uncovers What’s the deeper impact of the IoT for clients, members and virtual fitness technology How to properly listen to your members to elicit better service with the use of technology Why VirtuaGym provides a truly different approach to club owners than other software solutions How to build the bridge between new technology implementation for a club owner from a mindset standpoint How to map out the customer journey and differentiate your club to establish "speciality" in your neighborhood How to address technology and change management with your staff The proper way to implement new technology systems into a busy health club What are the common roadblocks for new technology implementation Why there is "no sale without the story and no knockout without the set up" - Gary Vaynerchuck IHRSA keynote What a successful new member journey would look like when sourced digitally Using virtual coaching to establish greater client success rates when tied into a central hub system What to consider when looking at branded solutions: use a third party or deciphering when to build your own Top 3 Takeaways From The Show Kalen believes that to find balance between what the gym wants from a business and operational standpoint and what the member really wants in function and service essentially starts with smart surveys, not immediate technology. Part of a new member orientation that most clubs are used to is walking around the member to show off the equipment and services on the fitness floor, but Kalen reminds us to also "show off the technology" and demonstrate how from the minute a member walks in the club they will notice the club's progressive use of mobile technology. No matter what software solution you’re tying in to club operations, having mobile technology for customers to pay membership dues and purchasing services like personal training and childcare are just the start. What separates the great clubs from the good are software systems that truly work with one another. As referenced from Gary Vaynerchuk’s keynote at the 2014 IHRSA we need to create a story and an experience to draw the members in build trust and then make the sale because there is no sale without the story and no knockout without the set up. Implementing the jab-jab-jab right hook model with the use of technology is sure to benefit the club and the customer for the long-term. Power Quotes From Kalen "Business within the fitness space is and always has been all about the people. The secret sauce of an organization and what they've done in order to be successful must now understand what new technology can amplify where they have already done an incredible job." - Kalen Pino on the Fitness + Technology Podcast "It all comes down to creating the right ecosystem. Whatever it is that you choose as your technology strategy, you must make sure that it's part of who you are as an organization and part of your DNA." - Kalen Pino on the Fitness + Technology Podcast Resources Mentioned From Kalen VirtuaGym VirtuaGym on facebook VirtuaGym on Twitter VirtuaGym on LinkedIn Gary Vaynerchuck Gary Vaynerchuk’s keynote at the 2014 IHRSA FIT-C Roundtable Virtual Coaching VirtuaGym The 2017 FIT-C Tech Trends Report Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	04 Jul 2017	035 Women & Technology In Fitness	00:35:13
On episode 35 were spotlighting two industry leaders, whom together along with the newly founded Women In Fitness Association, are creating a vibrant space for female leadership in the fitness world. We're talking to Lindsey Rainwater, an experienced advisor and consultant to the fitness and wellness industry, and Debra Siena, President of Midtown Health. This is a timely subject as the habits, needs, considerations and consumer behaviors of women are so important in the digital age for club owners and operators to understand. With over 80% of purchase decisions being made by women, we're uncovering in this show how the different segments of technology relate to and how they plug into the way operators and clubs will interact with women inside and outside the club, both today and in the future. What are women really asking for at the crossroads of fitness and technology? What will the Women In Fitness Association do to support professional women in the fitness industry? The answers to those questions and much more takeaways for club owners, operators, and fitness professionals with Lindsey Rainwater & Debra Siena in this podcast. About Lindsey Rainwater Lindsey, also known as Lindsey Rainh2o is a sought after Business Advisor and Consultant, Writer and Presenter. Lindsey loves helping people and organizations enjoy transformational change. Her enthusiasm for leadership, conscious living, and wellness amplified by technology drives the majority of her writing. Lindsey’s intuitive and intentional form of communication facilitates unimaginable shifts in the unconscious mind resulting in powerful written, verbal and presentation skills. As a well thought of advisor to the professionals supporting the fitness industry, she is known for her work in business development, business strategy, digital marketing, content creation and change management. Lindsey is also the Founder of The Women in Fitness Association, an association focused on supporting the professional Women in the Fitness Industry. She flows gracefully within a continually changing environment offering consistent effectiveness while delivering creative results. Her entrepreneurial spirit and drive has created a track record of consistent over-achievements throughout her career. About Debra Siena Debra Siena joined the Midtown Athletic Clubs and Midtown Health, in 1986. She is currently President of Midtown Health, a leader in customized fitness center management and employee health and wellbeing solutions nationwide. During her career with Midtown, Ms. Siena has been involved in health club development, acquisition and management of multiple clubs, ranging from 1,200 to 200,000 sq. ft. Debra has been a featured speaker at wellness industry conventions since 1989, including the International Health Racquet and Sportsclub Association (IHRSA), Club Industry, the Medical Fitness Association, and the World Fitness IDEA convention, having presented in North America, Europe, South America and Asia. Ms. Siena served on the IHRSA board of Directors from 2003 through 2007, and Co-Chaired the Worksite Wellness Committee for Building a Healthier Chicago from 2006 through 2012. Debra received a Bachelor of Fine Arts degree “with Honors” from the University of Illinois in Champaign and taught Kinesiology at Columbia College. Listen To Episode 035 As Lindsey & Debra Uncover What is the WIFA doing for the women in our space The Women In Fitness Association: Why now more than ever it is important to create female mentorship How the attention spans of women and men differ when we look at the the application of technology Uncovering the nuances of pregnancy apps and a woman's needs Multitasking: Men vs. Women in the modern world Connection and socialization: What virtual apps and ecosystems appeal to women Relationship and community considerations when using technology in the fitness industry Exploring the mindset and roles of managers using new technology in and out of the club How in club technology solutions can equip owners and operators with better decision-making power based on real-time data of consumer behavior Understanding the national presence of technology segmentation for virtual fitness Understanding the differences between wellness and fitness tech responsiveness across the globe The acceptance of artificial intelligence combined with smart virtual coaching Why we are seeing additional mindfulness and restorative programs in health facilities Top 3 Takeaways From The Show Debra believes that in Europe we are seeing a lot more virtual classes having sweeping popularity, which is slowly making its way as a larger trend in the United States. We are reminded by her wisdom that technology always has its place but as we get more high-tech then we have to stay high-touch, It's the combination of those that is going to make us most successful. We are reminded both by Debra and Lindsey that when it comes to wearable technology integrating deeper into the lifestyle of women in the fitness industry and the consumers that we all serve, to keep the visual aspect top of mind. The way that women interact and engage with technology is fundamentally different than men, and we must respect this difference when looking at the user experience and the look and feel of our devices and software. Lindsey believes that with 80% of buying decisions being made by women from a consumer standpoint, having a well-rounded representation of women in fitness, and really all types of organizations is just good business practice. Her aim with WIFA is to see more women in the board room, championing each other to achieve, and sharing success through collaboration. WIFA is creating a place where young women entering our space can find mentorship and for every seasoned veteran to have an impact on her peers that ripples out to affect the masses. Power Quotes From Lindsey & Debra "There's no question that women like a virtual fitness community. This has been built off of the group exercise phenomenon and how the majority of women are in classes taking advantage of that community in person, and they've extrapolated that connection into a virtual community where we have more women that check in in the clubs than men, we have more women that follow us under social media than men, I think that there is no question that women like the idea of being connected to a group whether it's competitively or just socially." - Debra Siena on the Fitness + Technology Podcast "There's things that only women track, whether it's body temperature or the relationship to a female specific needs, or even heart rate relative to being nine months pregnant like myself. Whatever it is that we want to track, I don't think that the wearable market or sensor market has totally honed in on how to support us. We've come a ways forward, but I think there's still a big opportunity here." - Lindsey Rainwater on the Fitness + Technology Podcast Resources Mentioned From Lindsey & Debra Women In Fitness Association Why The Wearable Device Market Isn't Giving Women What They Want Women Are Better Than Men At Multi-Tasking, Study Says The Women in Fitness Association (WIFA) WIFA on facebook WIFA Blog Lindsey Rainwater's website Lindsey Rainwater on LinkedIn Lindsey Rainwater on Twitter Lindsey Rainwater on Slide Share Lindsey Rainwater on Instagram Debra Siena on LinkedIn Debra Siena on Twitter Debra Siena on Slide Share Debra Siena - Midtown Health Women in Technology International IHRSA Fitbit Alta HR To-Do List App Headspace App Hearables Vs. Wearables 016 Lindsey Rainwater: Using Group Fitness Technology To Increase Revenue The Most Important Fact Every Organization Must Realize Group X: Boost Your Group Fitness in 2017 With These Tips How To Win Friends And Influence People Never Eat Alone Good To Great Apple News Tech Crunch App 2017 Forbes Top Technology Trends Lindsey's Contribution In the 2017 FIT-C Tech Trends Report The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors Turbo-STRAPP is a wearable platform that harnesses the power of wearable fitness devices and seamlessly shares the data with fitness professionals. The platform allows you to connect with users throughout the day and provide professional guidance, workout suggestions, and even nutritional tracking. The potential to grow your business globally through digital content has arrived. Visit their website at www.turbo-strapp.com and enter your email for a FREE GUIDE on how to grow your online business. Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	01 Aug 2017	039 Demystifying Group X With Technology	00:41:23
For episode 39 we take an in depth look at the current landscape to demystify the common misconceptions at the intersection of group fitness operations and technology solutions. For an increasing number of Group Fitness Managers in 2017, it's the growing demand to seamlessly tie in the scheduling, communication, metrics and substitution of fitness instructors through the cloud that is causing a major disruption in our industry. To help uncover what will be of most service to our industry's GroupX space, we're learning from the Founder of GroupX Pro, Shannon Fable, an experienced business and program developer in the health and wellness space with over 20 years in the industry who specializes in group fitness operations. As you'll learn from Shannon, with all the fragmented offerings, types of classes, fitness instructors, number of studios, equipment fees and other variables needed to run a successful Group X program, we identify just how the landscape has changed so dramatically over the past two decades and why now the hardest part for operators is stepping back to understand the best technology solutions and what continuing education courses will support their GFI's. What are the core competencies for Group Fitness Managers and instructors at the pivotal crossroad of technology, personality, and programming? The answer to that question and many more takeaways for club owners, operators, and fitness pros in this episode with Shannon Fable. About Shannon Fable Shannon Fable is an experienced business and program developer in the health and wellness space. With 20 years in the industry, she has presented and educated in six continents on group fitness, personal training, management, business development and time management. With a proven track record for assessing needs and developing programs, systems, and structure for a wide variety of businesses in the fitness industry, she has also carved out time to write, mentor, and star in over 25 fitness and management related DVDs. Shannon is a certified Book Yourself Solid® Business Coach interested in helping fitness professionals navigate the industry and find their place. She owns both Balletone® and Sunshine Fitness Resources. Most notably, along with her developer husband, she co-created and founded GroupEx Pro®, a revolutionary software designed to streamline and operationalize the management and marketing of group fitness programs for health clubs. Listen To Episode 039 As Shannon Uncovers How SaaS solutions can seamlessly tie in the scheduling, communication, metrics and substitution of fitness instructors through the cloud Understanding the project management side of GFM/GFI technology: How to give yourself a good timeline and carve out space for implementation Exploring the 3 core competencies of the GFM/GFI landscape How being able to see "past the dollar signs" drives long term revenue and member retention Why GFM's must hire and inspire the right team that's willing to embrace technology first Why setting up technology requires such an interesting skillset Shannon's method for reducing inputs for better outputs: How to distil down to what you need to the desired result Why Shannon believes that core competencies for group fitness is knowing the body and how it works but the other is how they interact connect and communicate with customers Why Group X are "scared to rock the boat" How technology disruption is changing the GFM/GFI landscape How to adapt and integrate new technology for serving the group fitness environment GroupEx Pro® Case Study: YMCA Twin Cities Top 3 Takeaways From The Show Shannon believes that the technology barriers to entry in the fitness industry have never been lower, but at the end of the day we must to educate fitness professionals and teams about how they are going to use integrity and intention behind the technology. No matter what technology solution a club deploys, it is essential for leadership to focus on the outcome and ask" "What do we need to do in the on-boarding process and in training to truly get to the outcome we want?" From 20 years of working in GroupX, Shannon teaches operators to first hire and inspire the right team that's willing to embrace technology instead of saying "this is how we've always done it let's just keep doing it this way." The biggest core competency of group fitness is ultimately to motivate and inspire people and groups to move more, and more often. The use of cloud-based fitness technology helps to support this by increasing gamification, communication, and engagement to the members that need it most. Power Quotes From Shannon "We have a lot of people trying to infiltrate the fitness space that know technology but that don't necessarily understand the nuances of what happens in clubs." - Shannon Fable on the Fitness + Technology Podcast "It's making sure that you hire and inspire the right team that's willing to embrace technology instead of saying 'this is how we've always done it, let's just keep doing it this way' and I think that's tough, because a lot of group fitness managers and personal training managers don't get into the space from a traditional business background so they may not have had to deal with technology." - Shannon Fable on the Fitness + Technology Podcast "Setting up technology requires such an interesting skillset because it's not just about being able to utilize the program, it's about being able to see the big picture and what you want to accomplish with the technology, to then distill it down to what you must input to get to the desired output." - Shannon Fable on the Fitness + Technology Podcast Resources Mentioned From Shannon Group Ex Pro Group Ex Pro on Facebook Shannon Fable's Website Shannon Fable on Linkedin Shannon Fable on IDEA Connect Shannon Fable on Twitter Shannon Fable on Instagram Shannon Fable in Club Industry FTP Episode #015 Dave Wright: MYZONE & The Current State of Wearables Club Industry: Shannon Fable - Should Your Fitness Studio Be Dependent on Personalities or Programs? The 2017 FIT-C Tech Trends Report Orange Theory Fitness Stages Flight Cycling David Allen: Getting Things Done IHRSA Leadership Fitness Industry Leadership Council - ILC Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	11 Jan 2018	058 Chuck Runyon: Love Work	00:25:16
For episode 58 we catch up with CEO of Anytime Fitness, Chuck Runyon. A great discussion around his recent book titled "Love Work" and how to create a high performance culture within the workforce. As a leader or influencer, we are looking to help shake our culture to make it the best place, work. Go to work happy, leave work gratified. "You should never have to miss life's most important moments." Ask yourself, do you know what your employee value proposition is? Learn how to create and implement this value prop by listen to this episode with our dear friend, Chuck Runyon.
	25 Jun 2019	084, Craig Miller: The Importance of Data & Digital Strategy	00:25:17
This week, on the Fitness + Technology podcast, Bryan welcomes Craig Miller, Chief Digital & Information Officer for Planet Fitness, the largest health club chain in the world, with 13 million members across 1800 clubs. Miller came to Planet Fitness via Sonic Drive-In, and he shares with F+T listeners his wealth of experience in the digital sphere and how data can be used to provide a competitive advantage in the fitness field. One Powerful Quote: 8:00 What I found is that probably 70, 75% of a digital strategy is really very consistent [across industry]. It isn't until the go-to-market or consumer-facing aspect of your business is when it really begins to change. OR 12:35: The foundation of all digital strategies is data. 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:45 Guest Craig Miller talks about his first 18 months at Planet Fitness and how he ended up working at the world's largest health club chain. 4:40 Bryan asks Craig to talk about the Planet Fitness brand and its incredible growth and trajectory, which he attributes to strong fundamentals as well as a deliberate marketing campaign to recruit not the 20% of Americans who regularly go to the gym, but the 80% who do not. 7:40 Craig talks about what he sees as digital trends in the fitness industry, and how his experience working in other industries helps to inform and shape that view. 10:50: Craig shares the five objectives Planet Fitness uses to leverage the benefits of technology. 12:30: Bryan asks Craig to share his thoughts on the role data plays in Planet Fitness's digital strategy and how to use this volume of information in a meaningful way. 16:50 Craig shares his view of the at-home market, whether it is poised for continued growth, and what is holding this market back. 20:40 Craig reiterates to listeners the importance of staying true to a company's core values, and at 22:45, shares how thoughts on this year's IHRSA conference. Bullet List of Resources: https://www.planetfitness.com/ Guest Contact information: https://www.linkedin.com/in/craigj91
	13 Jun 2022	Gamification, The Metaverse, & Other Buzzwords With Shay Amir	00:33:51
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Shay Amir, Founder & CEO of Spivi. Spivi is an interactive fitness tracking and streaming platform made for gyms to track performance and motivate members both in-studio and at-home. Spivi’s performance tracking, gamification, and visuals help keep engagement and motivation at the forefront of every workout delivered. Today, Shay joins Bryan in a conversation on gamification, the metaverse, and other buzzwords in advance to Bryan’s upcoming talk. To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request One Powerful Quote: 29:39: “To be part of all of that, you have to accept technology, or you have to accept that technology is going to be part of your business and not just on the managing side of it.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:25: Bryan opens up the show by asking Shay his views on gamification. 7:55: Shay comments on Bryan’s remarks on the enormity of gaming today. 10:31: Bryan asks Shay how he defines the metaverse. 16:38: Bryan inquires with Shay about decisions and fair exchanges in the metaverse. 24:41: Bryan and Shay talk about the experience around the dynamics of gamification and what solutions can be delivered in this format. 29:30: Bryan wraps up the show by asking Shay to impart his final advice to the listeners. Bullet List of Resources: https://www.spivi.com https://www.linkedin.com/in/shayamir/ Guest Contact Information: https://www.linkedin.com/in/shayamir/ https://twitter.com/ShayAmirSpivi https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	31 Jan 2017	011 LIVE From CES 2017: Fitbit Group Health & Peloton Virtual Cycling	00:42:28
We're excited to bring you some of the most cutting edge information in fitness technology right from the 2017 CES show floor that directly relates to your fitness business. First up on today's show is Amy McDonough from Fitbit. Amy McDonough is the VP of Group Health at Fitbit. She works with employers, health plans and others in the corporate wellness space who are passionate about creating a culture of health within an organization or community. Amy oversees new and creative ways to bring consumer wearable technology into the corporate sphere with a goal of supporting as many individual’s as possible in their journey towards optimal health. Since 2008 Amy has been an integral part of Fitbit’s growth alongside the founders, and her deep insights about using these devices will give both operators and trainers a valuable perspective on how this will impact the fitness business in the new year. Fitbit met with us LIVE at CES to discuss the new landscape of corporate and large group health programs, the data around wearables, and their ecosystems that drive social connection and much more. Listen To Episode 010 As Amy Uncovers Exploring the benefits of wearables: increased productivity, decreased absenteeism, lower A1c levels and supporting medication free lifestyles for diabetics How Fitbit is impacting both the fitness and wellness industries in 2017 The growth of Fitbit: how Group Health is designed to meet the rising wellness needs of companies everywhere How Target, SAP, Bank of America are incorporating Fitbit Group Health in their wellness solutions How to approach the mindset of those resistant to using technology for behavior change as part of a team strategy How wearable technology is positively impacting select Fortune 500 companies Fitbit's new interactive features including a new community section of the website and specifically a feed where inspirational moments can be shared to increase physical activity among members Why Fitbit is combining large amounts of collected data create new, intuitive products, and more personalized devices to support the health consumers of today and the future What opportunities exist for large fitness clubs with Fitbit Group Health Top 3 Takeaways From The Show Amy believes there is no "one size fits all" wearable device or even approach to supporting a fitness enthusiast or club member's journey towards using increased accountability through technology. Looking deeper, it is the intrinsic and/or extrinsic motivation that is unique to all that really moves the needle. The data is proving that increased accountability through wearable devices for select companies is yielding a 24% - 46% decrease in anticipated health care costs after a 3 year look back period. The combination of integrating workplace group health initiatives using social, self motivation, and financial rewards programs tied to wearable technology is proving to be successful for both employees and insurance companies. Power Quotes From Amy "What keeps me motivated every day is that Fitbit is in a very unique position to really look at consumers as individuals and help them on a personalized and guided journey to their health." - Amy McDonough on the Fitness + Technology Podcast "While health can be serious business, we feel it doesn't have to be. We believe you’re more likely to reach your goals if you’re encouraged to have fun, smile, and feel empowered along the way." - Amy McDonough the Fitness + Technology Podcast Resources Mentioned From Amy Fitbit Group Health Amy McDonough on LinkedIn Fitbit announced a partnership with UnitedHealthcare Motion TM wellness program, powered by Qualcomm Life using the Charge 2, This is Fitbit’s first-ever custom feature for a Fitbit device, enabling Motion program members to earn up to $1,500 in annual rewards for achieving daily activity goals. Fitbit Now Integrates with Innovative Brands Habit, Peloton and VirZOOM Fitbit Launches Redesigned Fitstar Personal Trainer App to Help You Work Out Smarter with Recommended Workouts Based on Fitbit Activity FITSTAR - Fitbit's personal trainer mobile application platform Wellness Force Radio - Gretchen Rubin Next: Tom Cortese From Peloton We're excited to be bringing you some of the most cutting edge information in fitness technology right from the CES show floor, that directly relates to your fitness business. Place your dial above at 22:33 to hear the feature with Tom. Tom Cortese is the COO and co-founder of Peloton - Tom has built a career managing effective, hard-working teams. and has deep roots in product development and user interface design and recently co-founded and sold the award winning PROUST. Listen To Episode 011 As Tom Uncovers How Tom went from triathlon and working for Revolution Health group to co-found Peloton Why Peloton decided to enter the fitness space and their future plans The mindset of larger fitness organizations towards Peloton in the early years How Peloton built an incredible community with unique personalities in your virtual and digital instructors Fast Company's feature of Peloton’s commercial-grade bike launch that will brings the cycling experience to hotels, office buildings, universities, and recently started manufacturing bikes for gyms across the country in 2017. What group exercise trainers and health clubs can expect in the next 12 months from Peloton for the blending of meaningful data and advanced fitness technology Major difference between Peloton and Soul Cycle, Zwift, WEXER virtual, and the others in our space Power Quote From Tom "We didn't set out to reshape a piece of fitness equipment. We set out to bring you a totally different experience. To bring that engaging, fun, exciting group fitness workout to the comfort and convenience of your home." - Tom Cortese on the Fitness + Technology Podcast Resources Mentioned From Tom Peloton Cycling Peloton on Facebook "Changing The View" John Foley at CES Peloton CEO John Foley at CES 2017 Tony Wang on the Recode podcast in 2016 discussing the swell of energy behind the indoor cycling world INC Magazine - The "Netflix of fitness" Men's Health - The Best Cardio Machine On The Planet" Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, Moon Mission Mediaand many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	13 Dec 2024	Future of Fitness: Navigating Global Trends & Emerging Opportunities With Bryan O’Rourke	00:31:52
This week, on the Fitness + Technology podcast, Bryan O’Rourke shares his recording of his recent SIBEC webinar on 12 key trends for 2025 in the global fitness industry. This presentation covers trends for suppliers, gym and health club operators, and others in the global fitness industry. From M&A and finance, to digital fitness, GLP1's, Micro and Macro trends, Bryan covers a wide range of subjects about the future of fitness across every spectrum in the industry. One Powerful Quote: “Ideas are great, but execution and prioritization is the secret stuff that actually results in outcomes given a set of ideas.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:17: Bryan begins by talking about the landscape and understanding near-term and long-term trends. 9:01: Bryan talks about emerging programming and strength training. 11:04: Bryan talks about GLP1 longevity and health. 12:57: Bryan talks about authentic experiences or anti-badtech. 14:55: Bryan talks about human capital struggles. 16:27: Bryan talks about digital fitness for actively practicing self-care. 19:39: Bryan talks about finance and M&A. 21:13: Bryan talks about AI myths and inflated expectations. 23:25: Bryan talks about personalization at scale. 24:07: Bryan talks about self service solutions. 25:19: Bryan talks about cost of hesitations. 26:07: Bryan talks about the impatience economy. 26:58: Bryan talks about marketing success. 28:57: Bryan speaks on the micro convergence of five key trends in 2025. Bullet List of Resources: https://www.slideshare.net/slideshow/future-of-fitness-2025-bryan-k-o-rourke-pdf/273973112 https://www.sibecevents.com/ Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	07 Jul 2020	101 The Revolution Of The Role Of Fitness Professionals And The Future Of Health Coaching	00:21:08
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes friend and FIT-C board member Dr. Ted Vickey to the show. Ted is an educator and advisor with over 25 years of experience and has played key roles as Executive Director for The White House, Senior Advisor for Fitness Technology for American Council on Exercise, and Committee Chair for the United States Golf Association. His doctoral background is in physical activity and social networking from National University of Ireland, Galway. He currently works as an assistant professor at Point Loma Nazarene University as a professor of kinesiology and is the founder of FitWell, a fitness technology management consulting company specializing in operations, design consulting, and professional development. This episode focuses on the dynamics behind health coaching and the impact of technology for fitness professionals. Bryan and Ted have an open conversation about the trends and what this means for the industry as a whole. If you are interested in learning more about the virtual event “Fitness & The Future of The Health Coach Professional” with Bryan and Ted happening on Tuesday, July 14th, at 12 PM MT, you can register here: https://egym.zoom.us/webinar/register/2115934445232/WN_yefTlt_vRxeeATTkcmt_Qg One Powerful Quote: 7:13: “Imagine the ability to collect that data as a health coach and then to really be able to prescribe or to suggest what sort of activity a person should do…Fitness is not a look; fitness is a lifestyle. I believe that the technology is going to allow people to live that lifestyle with a health coach, a personal trainer being a part of that.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:01: Bryan asks Ted his thoughts on the future role of fitness instructors and professional trainers. 6:00: Bryan and Ted discuss the vision that technology will become a mainstream tool for health coaching. 8:11: Ted shares data on what trainers have thought about technology historically and what he thinks will be the “Spotify Model” of personal training. 9:43: Bryan and Ted openly talk about the market opportunity to provide health coaching as a motivator for health and wealth preservation. 11:57: Bryan and Ted continue their conversation on added increasing financial incentive to avoid the burdening cost of traditional health care treatment services. Ted notes the potential for club operators to embrace the whole experience outside a physical location. 14:32: Ted emphasizes the importance of sleep and encourages personal trainers/ health coaches to become certified. 15:29: Bryan and Ted share how data has become ubiquitous for fitness centers and professionals. Ted highlights that sioled data will become transparent for interpretation and used for real time support. 18:05: Bryan wraps up the show and asks Ted to share his final counsel. Ted advises personal trainers/health coaches to learn the business side of fitness and adopt technology that best suits their needs. If you are interested in attending Ted’s summit which will include advice on personal branding, creating a business plan, and how to use technology, go to: www.tedv.link/climb Bullet List of Resources: https://www.linkedin.com/in/tedvickey/ https://www.tedvickey.com/ Guest Contact Information: https://www.tedvickey.com/ https://www.linkedin.com/in/tedvickey/ https://twitter.com/tedvickey https://www.facebook.com/tedvickey https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	26 Mar 2024	Vi: Supercharging AI Solutions With Spencer Honeyman	00:27:57
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Spencer Honeyman to the show. Spencer is an entrepreneurial business executive with a proven track record of successfully bringing innovative technology to market. He is the Chief Commercial Officer for Vi, an enterprise AI SaaS solution for health industry leaders to supercharge engagement and retention. Today, Spencer joins Bryan to talk about Vi enterprise and the various use case applications of their tools. One Powerful Quote: 25:37: “Resilience, what happens when you get punched in the mouth?” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:31: Bryan opens the show by asking Spencer to share his story. 5:53: Bryan asks Spencer what Vi does and how they execute on their principles. 12:05: Bryan and Spencer talk about the marketing funnel and understanding how to make better business decisions. 15:38: Bryan and Spencer discuss their general thoughts on AI, predictive analytics, machine learning, and automation. 23:49: Bryan wraps up the show with Spencer imparting his final pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/spencer-honeyman-98208717/ https://vi.co/ https://www.youtube.com/watch?v=5uLSDbh6M_U Guest Contact Information: https://www.linkedin.com/in/spencer-honeyman-98208717/ spencer@vi.co https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	16 Mar 2023	Emerging AI Technology & What It Means With Ian Houghton & Chris Stevenson	00:37:11
This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Ian Houghton and Chris Stevenson. Ian Houghton is a Senior Product Manager for Mitsubishi and Shosabi, an AI-onboarding system that provides gyms the opportunity to enhance the member onboarding experience. Chris Stevenson is the Founder of The Empower Group, a consulting firm that supports health clubs, studios, and fitness professionals to achieve success and accomplish their goals through speaking, workshops, and customized services. Today, the three discuss AI as an emerging technology in the fitness industry space and its practical applications for the future. To learn more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention To learn more about the Europe Health & Active Forum, please visit: https://www.europeactive.eu/event/EHFF One Powerful Quote: 11:17: “Mindset, user experience, economics, and execution engines are the real four pillars of competitive capability.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:50: Bryan opens by introducing the panel and shares his thoughts on emerging AI technology. 14:15: Ian talks about using AI to service onboarding customers. 16:50: Chris talks about his impressions on these tools and what AI will replace. 20:16: Ian contributes his thoughts on the subject. 24:17: Bryan and Chris highlight the importance of AI as a solution to staffing challenges. Bryan shares some comments from the audience. 29:33: The panel provides their feedback to the audience. 33:18: Bryan wraps up the discussion with the panel sharing their final advice. Bullet List of Resources: https://www.shosabi.com/ https://stevensonempowers.com/ Guest Contact Information: https://www.linkedin.com/in/houghtonian/ https://www.linkedin.com/in/chrisstevensonfitness/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	17 Feb 2024	Barre Fusions: Trends In Group Fitness Programming With Erika Levy	00:24:59
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Erika Levy to the show. Erika is the founder of The Barre Fusions Method that teaches fitness instructors how to create classes that fuse ballet barre with other formats and streamline class design. She is certified in numerous yoga and active aging certifications and currently teaches Barre Fusions at Gold’s Gym in Camas, Washington and West Coast Fitness in Portland, Oregon. Today, Erika joins Bryan to talk about her business and trends in group fitness programming. One Powerful Quote: 19:38: “I think there’s a lot of opportunity to monetize your content and to create online experiences that are an extension of the in-person experience.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:38: Bryan opens the show by asking Erika about her background in the fitness space. 4:20: Erika talks about launching her Barre Fusions concept. 8:16: Erika explains how Barre Fusions aligns with distributing group fitness programming. 12:45: Erika shares her thoughts on technology trends in group fitness. 15:51: Erika extrapolates on the common themes around member management and technology for club automation. 19:16: Bryan wraps up the show by asking Erika to impart her final advice to the listeners. Bullet List of Resources: https://barrefusions.com/ https://erikalevy.com/ Guest Contact Information: https://erikalevy.com/ https://www.linkedin.com/in/erikalevy/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	15 Nov 2022	Using Technology To Help Members Succeed With Will Dahlgren	00:35:39
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Will Dahlgren to the show. Will is a senior key accountant at InBody, a leader in body composition analysis with innovative technology and devices. Their products are trusted by top research facilities, fitness centers, hospitals, and health centers around the world because of their accuracy, reproducibility, and ease-of-use. Today, Will joins Bryan in a conversation on onboarding, the importance of body composition versus weight loss, and how brands can improve the membership experience. If you are interested in joining FITC, please visit: http://www.fittechcouncil.org/membership-sign-up#join One Powerful Quote: 33:41: “You don’t know what you don’t know." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:35: Bryan opens the show by asking Will to share what InBody does for a member. 6:21: Bryan and Will talk about integrating technology and why this is relevant to the member journey. 10:30: Bryan and Will discuss aligning InBody’s sales and service offerings to an operator. 13:30: Bryan and Will articulate on designing the user experience that educates the customers/members and creates real value for them. 18:48: Bryan asks Will his thoughts on the direction that this analytical technology is going. 22:48: Will shares his advice to operators that want to adopt this technology for their business. 31:55: Bryan wraps up the show with Will imparting his final comments to the listeners. Bullet List of Resources: https://www.linkedin.com/in/willdahlgren/ https://inbodyusa.com Guest Contact Information: https://www.linkedin.com/in/willdahlgren/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	01 Apr 2024	Pipeline Solutions: Go Digital To Go Human With Tessa Thomas	00:25:30
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Tessa Thomas to the show. Tessa is the Co-Founder of Pipeline Solutions, a purpose-built automation and analytics platform for boutique fitness studio owners and operators. Today, she joins Bryan to talk about her business, automation and coding, and keeping the human touch in a digitized world. One Powerful Quote: 21:51: “It’s really still about people.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:40: Bryan opens the show by asking Tessa about her background. 5:30: Tessa shares her observations about the startup world. 9:01: Tessa tells the story of what led to starting Pipeline Solutions and its benefits for operators. 15:16: Bryan and Tessa talk about coding and automation. 21:42: Bryan wraps up the show with Tessa imparting her pearls of wisdom to the listeners. Bullet List of Resources: https://www.pipeline-solutions.co https://www.linkedin.com/in/tessat/ Guest Contact Information: https://www.linkedin.com/in/tessat/ https://twitter.com/TsquaredT tessa@pipeline-solutions.co https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	04 Apr 2017	021 #IHRSA2017 LIVE: The Importance of APIs & Using Fitness Technology To Give	00:27:51
On episode 21 we're spotlighting a few exceptional conversations with some of the top influencers at the crossroads of fitness and technology, live after the FIT-C roundtable meeting during IHRSA 2017 in Los Angeles. With the options and choices of club software systems on the rise, how do APIs and the ability for cross communication between platforms benefit the health club? Be sure to stick around for our second half of the show with Josh Donovan from GIVE Fitness --> In this first segment, were talking with fitness technology expert, Karl Etzel, about APIs (application program interfaces) and how they can help in both monetization and in serving the customer. For health club executives and owners, API functionality is an important topic to consider when purchasing technology systems. Karl Etzel is a Transformation Catalyst, Strategic Decision-Maker, and Technical Expert in fitness technology known for his entrepreneurial drive in developing vision and setting strategic direction in the face of fast-changing technology and market dynamics through effectively aligning products/channels/end-users. With a deep background in health and fitness, cloud services / PaaS, online marketing, and SMB enablement, Karl brings a strong professional expertise to the industry space around program management and product management roles. Karl is talking with us on the show about API's, or application program interfaces. Simply put, an application programming interface allows software systems to talk to one another. When you as a human being sit down to use a piece of software you use a user interface (UI), and when one piece of software wants to use another piece of software, they use an (API). Listen To Episode 021 As Karl Uncovers How the open API can increase revenue for clubs through smart data sharing Why have APIs become so important in app and web service development Who should know about APIs in the club and how does that relate to their fitness business What are some common mistakes when planning APIs The growing segments of APIs being used to create further developments of niche markets Why "Agile Development" and live beta testing are now standard practices How API’s enable better business model innovation, which is one of the most powerful and sustainable competitive advantages Why “owning the customer” looses in business vs. "serving the customer" Security threats and issues to watch for with APIs Using tethered CRM, POS, and ERP systems with APIs Understanding the best types of data sets that are commonly used with an API in clubs Karl's interest in the future of Cognitive Performance Top 3 Takeaways From The Show In the world of fitness tracking, we see many APIs, and there's now many different models emerging that will deliver even more value to the customer. The continued fracturing of the market and development of more niche models are exciting as the type of contextualized data that is being shared helps to monetize and serve customers in a progressive and powerful way. As the market grows and as customers and consumers expect faster innovation that APIs will enable, one of the reasons people are resistant to opening APIs is because they don't want to "lose the customer they own" but the reality is that you don't own the customer, you serve the customer. The people who resist this idea of opening up is born out of a mentality of scarcity. What most people don't realize is how much revenue they can drive with an open API and a new mindset. API’s enable better business model innovation, which is one of the most powerful and sustainable competitive advantages in all industries. APIs make it really easy to innovate and build things quickly. The old-school engineering model of software development is gone and agile development, two week release cycles, live beta testing and rapid iteration are now the norm. For the club owner, karl believes that you don't necessarily want to share your data outward, but you do want to share it among your own systems until you get to a certain scale where population data could make things interesting. The real key with API integrations is to understand your segment in entirety and have a clear picture of what problem you're trying to solve. Power Quotes From Karl "For the club operator, the question you want to ask is, does your solution vendor have an API that makes it easier for me to integrate my system with other solutions? If you are a technology company executive, you should be thinking about how APIs plug into your business at the strategy level. APIs are not just a technical detail that you can leave to engineering." - Karl Etzel on the Fitness + Technology Podcast "APIs make it really easy to innovate and build things quickly. The old-school engineering model of software development is gone and agile development, two week release cycles, live beta testing and rapid iteration are now the norm. For the club owner, you don't necessarily want to share your data outward, but you do want to share it among your own systems until you get to a certain scale where population data could make things interesting. The real key with API integrations is to understand your segment in entirety and have a clear picture of what problem you're trying to solve." - Karl Etzel on the Fitness + Technology Podcast Resources Mentioned From Karl Soul Cycle Fitbit Nudge Coach O-Auth Protocol Strava Validic Human API Exist.io Garmin Suunto Moves Oura Ring Inside Tracker uBiome Programmableweb.com - Directory of all API’s Jeff Bezos “We will build everything as an API” Karl Etzel on LinkedIn The 2017 FIT-C Tech Trends Report Josh Donovan: Using Fitness Technology To Give In this featured segment we're talking with the Owner of GIVE Fitness in Atascadero, CA Josh Donovan about technology focused member sales and engagement approaches that are changing the way for-profit and nonprofit businesses interact in health and fitness. Josh is a U.S. Marine Corps veteran and 13-year fitness industry professional who years ago was looking for a way to use his experience and understanding of the fitness industry to “create a different type of fitness product” with a focus on using technology. After meeting Matt Holguin, the founder of Working to Give (WTG), a for-profit company with a singular purpose-driven business model, together, Donovan and Holguin created WTG’s Fitness Division and in 2013, launched GIVE Fitness. With Working To Give, 50% of its profits are reinvested in the firm to sustain growth, and the other 50% is contributed to the local community. Since its opening, the GIVE Fitness club has acquired over 3,000 members and donated more than $50,000 to Atascadero-area initiatives. A member of the Fitness Industry Technology Council, Josh Donovan believes it’s important for the industry to integrate technology into the prospect and member experience to truly connect with consumers to understand them at their deepest needs and desires. Listen To Episode 021 As Josh Uncovers What Josh has learned over the past three years when it comes to understanding what technologies help club operations the absolute most. Why GIVE Fitness is a "cashless environment" with no membership staff or sales team and why all sales are integrated through the website. How to use technology to change the way for-profit businesses and nonprofit businesses interact How to sustain nonprofit efforts combined with profitable health clubs in the fitness industry Why being fluid and flexible when creating a culture in your health club is paramount Why using social media in real time is a powerful tool for transparency and trust ability Understanding the GIVE Fitness mission: “To exceed member expectations at every opportunity with fitness facilities that are maintained, affordable, accessible and safe.” Why giving members something they truly can belong to will increase revenue and lower attrition With the obesity epidemic in our country, why the GIVE Fitness ownership deemed it imperative to open up the market in order to make fitness more accessible and affordable to the community of Atascadero. On a larger scale, why GIVE Fitness has established a vision to “Transform the fitness industry by becoming pillars in the communities in which we conduct business. We will do this by generously donating 50% of our profits to programs that strengthen personal character, create value in people and provide opportunities for personal growth.” Top 3 Takeaways From The Show Josh believes that you don't use people to get things, you use the things to help people. It's important to understand what your members want and what your members need. The first step when selecting and in using any piece of technology is to have a grasp on who you're serving and why they want you to serve them. Josh and his business partner Matt are demonstrating that it is possible and profitable to have both a non-profit and for-profit business model using technology to thrive in our ever-changing fitness space. By providing an accessible fitness center for real people to come in, and driving sales through a cashless environment, this outside the box thinking has produced great results for GIVE Fitness. With transparency in business for both nonprofits and for profit companies, in working together they must have a focus on communicating to staff that with all the technology devices out there, how do they use them to really help members? Because this entire process, in the end, is all about the member experience. Power Quotes From Josh "The heart of our business at GIVE Fitness is giving. We give 50% of our profits back to the community where we do business, so in order for that to happen we have to be a profitable fitness center first. Hitting member expectations and exceeding them becomes paramount because that has to happen before we have any funds to give. The obesity epidemic is real and it's something that I'm really passionate about. This is why I want to provide an accessible fitness center for people to better their lives, add years to their lives, and truly participate." - Josh Donovan on the Fitness + Technology Podcast "In using new technologies, we had the unique opportunity in starting from the ground up to be intentional around creating our culture and to have it be something very specific. We all live in a world that's real time, so if I post something on Facebook about the gym and then post something about my personal life, our members don't see any differentiation around that." - Josh Donovan on the Fitness + Technology Podcast Resources Mentioned From Josh Josh Donovan "Rising Star" selection by IHRSA Working To Give Company - Matt Holguin GIVE Fitness - Atascadero, CA GIVE Fitness Three Year Anniversary - Atascadero, CA Fitness + Technology Podcast With Robert Dyer Fitness + Technology Podcast With Lindsey Rainwater ABC Financial The 2017 FIT-C Tech Trends Report Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com 021 #IHRSA2017 LIVE: The Importance of APIs, Using Fitness Technology To Give
	29 Sep 2024	Exploring Fitness Entrepreneurship & Industry Trends With Dave Wright	00:39:10
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Dave Wright to the show. Dave is the Founder of MYZONE, a cloud based and wearable technology fitness tracker that consists of a heart rate monitor chest strap and monitoring system that displays real time heart rate, calories, MEPs, and EFFORT to a watch, tv, or monitor whilst simultaneously creating an online logbook of all physical activity that can be viewed from anywhere in the world. He is also the owner of Creative Fitness Marketing (CFM), a global company with offices in the UK, Australia, and North America that has served the international fitness community for over 30 years and a member of the board for ukactive. Today, Bryan visits with Dave to discuss some interesting observations about ukactive, trends in the industry/direct to consumer fitness, and his advice as a serial entrepreneur. One Powerful Quote: 29:39: “Whose providing these new trends?” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:18: Bryan opens the show highlighting Dave’s background and asks about his observations and learnings as a founder. 8:59: Bryan asks Dave about ukactive. 11:14: Dave shares his thoughts on what’s happening in the commercial fitness market. 14:43: Dave shares his thoughts on the hospitality vertical of the industry. 16:35: Dave talks about the direct to consumer segment. 22:23: Bryan inquires with Dave on overlooked trends happening in the space. 31:36: Dave gives his sentiments about cross global competition. 34:22: Dave imparts his pearls of wisdom to the listeners on being a fitness entrepreneur. Bullet List of Resources: https://www.myzone.org/ https://www.ukactive.com/ https://uk.cfm.net/ https://www.foundervsinvestor.com/#:~:text=Founder Elizabeth Zalman and Investor,In stores now!&text=Also available in E-book and Audiobook formats.&text=Every iconic tech company was once a startup. Guest Contact Information: https://www.linkedin.com/in/dave-wright-bbaa6110/ Dave@myzone.org https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	27 Mar 2023	What's Next: Key Trends That Will Shape The Next Decade LIVE FROM IHRSA 2023	00:47:46
This week, on the Fitness + Technology podcast, Bryan O’Rourke records his presentation live from IHRSA 2023 in San Diego. He covers why the next decade will be even more significant and where the future lies with six key themes vital to the industry. To learn more about FIBO, please visit: https://www.fibo.com/ To learn more about the Europe Health & Active Forum, please visit: https://www.europeactive.eu/event/EHFF One Powerful Quote: 44:34: “As we see the future, we act. As we act, so we become.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:56: Bryan opens his presentation by covering six key themes with their respective challenges. 6:02: Bryan talks about these dynamics including demographic shifts, globalism, sustainability, cooperation, and institutional distrust. 12:22: Bryan articulates the cycle of technology creating new solutions and problems for how people are thinking and reassessing their lives. 17:00: Bryan explains the term “prosumer” and emerging new models for the wellness industry. 22:32: Bryan talks about economy and dispersion of the industry as it relates to digital and personal offerings. 28:25: Bryan talks about technology and the shift for how we want it to serve us. Bullet List of Resources: https://www.slideshare.net/Bryankorourke/whats-next-ihrsa-2023-keynotepdf Guest Contact Information: https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	05 Dec 2017	057 Phil White: The Art of Sports Science & Technology	00:39:01
For episode 57 we're exploring the dynamic world of sports science at the crossroads of technology with Emmy award-winning writer and the author of "Unplugged," Phil White. In this podcast we're talking about the connections between mindfulness and technology when it comes to breathing, eating, moving, sleeping, and exercising including the relationship of health club and fitness facilities and devices. We also learn from Phil about the importance of what he calls having a "white belt mentality" when it comes to both fitness and technology, and why he believes that technology's best use case in fitness is to identify a movement fault that is potentially harmful to a client, know what the correct solution is, and to have the client implement that solution. For successful coaches and trainers, we uncover why fitness technology must only be a tool in a professional's toolbox to help inform, educate, and increase self-awareness to get a client to a place where they are actually independent and no longer need that technology. When it comes to sports science being fueled by technology, what are the real game changers and the most important aspects of consciously applied devices and software to truly support and uplift the human inside and outside the club? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Phil white. About The Book: Unplugged: Evolve from Technology to Upgrade Your Fitness, Performance, & Consciousness In the first quarter of 2016, Americans bought 19.7 million fitness wearables, an increase of 67 percent over the previous year. By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. This means that more than ever, we’re looking at our wrists not only to check the time, but also to see how much we’ve moved, monitor our heart rate, and see how we’re stacking up against yesterday’s tallies. As a result of our fitness tech addiction, we’ve lost awareness of what we’re doing, how we’re feeling, and what’s going on around us. This is bad enough in the gym, but when we get outside, the constant checking of a tiny screen truly wreaks havoc, downgrading what should be a rich experience into yet another task we need to complete to meet our daily goals. And if we fall short, we feel inadequate. There’s also the issue of data inaccuracy, with many device makers now admitting that their gadgets provide only estimates. So why do we continue to obsess over data and treat it as gospel truth? It’s time to stop, take a breath, and hit the reset button in a big way. Unplugged provides a blueprint for using technology to meet your health and performance goals in a much smarter way, while reconnecting to your instincts and the natural world. In addition to sharing the performance expertise of Brian Mackenzie and the scientific insight of Dr. Andy Galpin, Unplugged features exclusive stories and advice from elite athletes and world-renowned experts like Laird Hamilton, Tim Ferriss, Kai Lenny, Kelly Starrett, Steven Kotler, Erin Cafaro, Lenny Wiersma, Dr. Frank Merritt, and Brandon Rager. About Phil White Phil White is an Emmy-nominated writer who frequently contributes to The Inertia, SUP the Mag and Canoe & Kayak. He is the co-author, with Dr. Kelly Starrett, of the forthcoming books Flight Plan and Waterman 2.0, and is also collaborating on Game Changer with University of Michigan football performance director Dr. Fergus Connolly and Bridging the Gap with Sue Falsone, the first female athletic head trainer in Major League sports. His other books include Whistle Stop, which Larry King said, “I can’t put down,” and Our Supreme Task, which The Times Literary Supplement called “Illuminating.” About "Game Changer" As the rewards for winning have increased, it’s no surprise that sports team budgets have followed suit. Sure, the athletic program at the University of Texas brought in $161 million last year, but the Longhorns also spent $154 million over the same period. Fifteen other college athletics program also racked up over $100 million in annual expenses. But that’s child’s play compared to the outgoings at the world’s most valuable soccer team, Manchester United, which spent more than $500 million in 2015. The trouble is that all this spending often fails to yield better results. Teams in all sports have tried just about every gimmick to “hack” their way to better performance. But as they’ve gotten stuck in stats, mired in backroom politics, and diverted by the facilities arms race, many have lost sight of what should’ve been their primary focus all along: the game itself. In Game Changer, Fergus Connolly shows how to improve performance with evidence-based analysis and athlete-focused training. Through his unprecedented experiences with teams in professional football, basketball, rugby, soccer, Aussie Rules, and Gaelic football, as well as with elite military units, Connolly has discovered how to break down the common elements in all sports to their basic components so that each moment of any game can be better analyzed, whether you’re a player or a coach. The lessons of game day then can be used to create valuable learning experiences in training, evaluate the quality of your team’s performance, and home in on what’s working and what isn’t. Game Changer also shows you how to expand training focus from players' physical qualities to also advance athletes technically, tactically, and psychologically. His TTPP Model not only helps players continually progress but also stops treating them like a disposable commodity and instead prioritizes athlete health. Listen To Episode 057 As Phil Uncovers Why Phil partnered with Coach Fergus Connolly to write Game Changer Why when it comes to fitness technology Phil believes that for bio hacking or any "hacks" are only a short-term solution and are not sustainable for a life of health Understanding the white belt mentality: being humble in your service and growth in a career Training: RPE rate of perceived exertion vs. MEPS or HRV Why Phil believes one of the most important coaching aspects for trainers is to stop trying to reduce everything to the physical Exploring the Technical, Tactical, Psychological and Physical aspects of Game Changer Quantitative vs. Contextual when we view the lens of fitness technology The Six Laws of Winning: The Law of Knowledge The law of Human Superiority The Law of Intensity & Quality The Law of Individualization The Law of Preparation The Law of Support Actionable steps for club owners, operators, and fitness professionals around technology and members The role of emotional intelligence in the age of exponential technology Going back to the basics: eating, moving, breathing, sleeping, human connection with specialized training Why successful fitness trainers and clubs will encapsulate technology into a wellness ecosystem rather than just being fitness specific What Phil beliefs about college athletics that transferred to the fitness industry in both monetary concern and client care Parting guidance for owners and operators in 2018 Top 3 Takeaways From The Show Emotional intelligence is becoming a more valuable skill set every day in a world of fitness technology and a growing dependency that some coaches may fall into with too much of a focus on the actual device, rather than cuing their client for movement and behavior. Phil believes that with the right amount of mindfulness, fitness pros and coaches can use fitness tech as a tool for cueing, learning, and sensing instead of as a taskmaster that stresses them out. Understanding the six laws of winning in the fitness industry and in athletics, when we look at the segment of human superiority, Phil believes that fitness and coaching has always been and will continue to always be a truly shoulder to shoulder personal endeavor. While technology can support behaviors virtually along with concierge coaching, the most important part of your facility's approach for the client entering a relationship with a trainer to be a win is that there must be a focus on human superiority in contrast to technology. Phil believes that we all must "major in the majors" in order for health club members and personal training clients to achieve the real transformation their paying for. The law of individualization states that highly effective winners can't be mass-produced in a short training cycle, and in that same regard, no matter where our industry rides the wave of exponential tech in 2018, what's most important is that we always remember the basics of eating, moving, sleeping, breathing, and human connection. These must be uplifted by the tech we use, and in this world of distraction the fitness industry has an incredible responsibility on its shoulders: to give our millions of members worldwide a trusted space to practice those basics and never forget no matter how much technology grows to keep the human as the master rather than the servant. Power Quotes From Phil White "It's not enough to have quantitative analysis through a fitness device unless you are putting it into a behavioral and environmental context." - Phil White on the Fitness + Technology Podcast "Technology's best use case in fitness is to identify a movement fault that is potentially harmful to a client, know what the correct solution is, and then have the client implement that solution. For best success, you use fitness technology only as a tool in your toolbox to help inform, educate, and increase self-awareness to get your client to a place where they are independent and no longer need that technology." - Phil White on the Fitness + Technology Podcast Resources Mentioned From Phil White Become a Member of FIT-C Game Changer Book Athlete Unplugged Phil White on Facebook Phil White books Phil White on Twitter Unplugged Book Sport Illustrated Article: Does Investing in Sports Science Actually Result in More Wins? Crossfit OURA Ring Fitbit Coaches Eye Andy Galpin Brett Jones Fitness Cal State Fullerton Pavel: Simple & Sinister Brain Mackenzie SEALFIT Breathwork Wim Hof Steven Kotler Jamie Wheal Stealing Fire Book The Rise of Superman Dom D'agostino Precision Nutrition Kelly Starrett: Supple Leopard Chris Winters: Sleep book Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message
	15 Jul 2020	102 Adopting Technology For Club Operation Success	00:29:54
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time colleague and friend Daron Allen to the show. Daron has been in the club business for over 25 years, notably with his positions as GM for The Health & Fitness Connection and VP/Executive Director for Osteopathic Health System of Texas. He currently is the CEO of Visual Fitness Planner which specializes in point of sale and customer relationship management support for personal training. This episode focuses on the challenges for club owners in adopting technology and the processes involved in dramatically improving their operations. One Powerful Quote: 8:00: “I think that the most important thing for a club operator today is… to make sure they choose a technology partner that they can commit to for a long period of time…They need to know they have a partnership mentality, that they are going to work together to craft a future.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:40: Bryan asks Daron about his experience as it related to technology first being adopted in the industry space. 7:11: Daron shares his thoughts on what sees as the biggest challenges for club operators to have a technology roadmap. 10:05: Daron agrees and adds to Bryan’s sentiment that the greatest problem is the change in organizational process. 13:26: Daron emphasizes how successful operators build their foundation base first and then implement technology that adds to their business plan. 15:34: Daron believes the future holds that there will be systems that communicate data as automated responses that drive insightful action. 17:19: Daron comments why leveraging data to support a true health club’s business strategy is important. 19:23: Bryan and Daron discuss how hard it will be to compete if you don’t have these capabilities. 21:24: Bryan asks Daron’s his view on the term “enterprise”. 23:48: Daron concurs with Bryan on the issue of data ownership. 25:35: Bryan and Daron note the dynamic changes that have occurred with membership management. 26:52: Bryan wraps up the show and asks Daron to give his final words of wisdom. Daron advises listeners to look forward to the future and ensure their foundation for technology is setup for success. Bullet List of Resources: https://www.linkedin.com/in/daron-allen-116574/ https://vfp.us/ Guest Contact Information: https://www.linkedin.com/in/daron-allen-116574/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	30 May 2017	030 Understanding The New Club Member Lifecycle	00:38:04
For episode 30 were learning about taking inspired, data-driven action based on market trends, to understand and serve the new fitness club member lifecycle. Of course, from the pulse of the industry and from many of our previous shows on the podcast, we know that the 30 to 90 day window of how we engage with both new leads and new members make all the difference in converting these customers to lifelong advocates of a brand or a club. But with all the metrics and key performance indicators out there, what are the smart goals around monitoring, analyzing, and deciding where to spend your marketing dollars and how to best follow-up with these valuable potential new members? We explore those questions and more today with the President and CEO of InTouch Technology, Dana Milkie, to discuss optimizing club growth through technology that will provide the needed clarity in our fast-paced digital world. If you’ve been curious about understanding a new club member lifecycle and the roadmap for turning new leads and members into higher lifetime value to serve both their health and your bottom line, you’re going to want to listen all the way till the end of the show. In our Fit Six Round, Dana shares how InTouch Technology and smart club management systems are helping our industry space answer the call of the most savvy consumers we’ve ever seen in our space. About Dana Milkie As President and CEO of InTouch Technology, Dana Milkie is responsible for driving company growth through the successful implementation of InTouch’s short and long term business strategies. Passionate about the health and fitness industry, Dana’s move to InTouch was a natural fit. Since joining the company in 2016, Dana has been committed to addressing the changing needs of the industry by expanding InTouch’s software solution including member acquisition, engagement, and retention tools. Dana is a recognized, seasoned veteran of the fitness industry with 30 years of professional experience. He has successfully helped both small and large businesses optimize their growth, resources and profitability strategies. As a respected and insightful representative of the industry, Dana has been interviewed and spoken extensively in industry focused publications including CBI, IHRSA, Club Solutions, Fitness Business Canada, Club Industry and many others. Prior to joining InTouch, Dana was Senior Vice President of Client Management with ABC Financial, responsible for the management of ABC’s industry leading customer portfolio. Additionally, he served as Senior Vice President of a multi-location franchise group. Outside of InTouch, Dana sits on the Board of Directors of several companies. He currently serves as the President of The Foundation for Community Betterment, a national non-profit organization, dedicated to helping individuals and organizations with immediate and critical needs. Listen To Episode 030 As Dana Uncovers What is InTouch Technology and what solution is it providing for the fitness industry How can clubs effectively analyze the lead capture data for a sound decisions via facebook, web, & others Understanding a new club member lifecycle: a roadmap for turning a new member into a long term one Lead management: what are the best practices to be successful SMART Goals: How can clubs use their own data to tailor smart goals Understanding the core KPI pathway for revenue: text, emails, phone calls, leads, appointment, tours and sales Understanding the MAD Process: monitor, analyze, decide Why fear of asking to communicate with the customer on their terms exists from fitness sales staff Why club communications must shift into consumer chosen models rather than club preferred What actions savvy clubs can take using data and best practices around new club members Top 3 Takeaways From The Show It should come as no surprise that the days of managing appointments and lead acquisition with pen and paper are old news. Dana believes that with smart algorithms and the right central hub of data to monitor a customer’s journey (from a facebook click all the way to them taking a tour and signing up in your club) is what every club must have as we look at this ever-demanding wish list from customers. Communicating with the members via text, email, or phone does not happen anymore in the industry space like it used to. With smart technology and the majority of members and consumers making decisions and engaging with clubs primarily through their mobile device, what separates the great clubs from the good will be learning to use technology to engage with how the member wants to talk to the club, and not how the club wants to talk to the member. Dana believes that we’ve never been in a more exciting time to work in the fitness industry. Especially when we take that 30,000 foot view to see both how technology is supporting our industry to address the rising obesity epidemic, and how smart, data-driven, technology focused clubs will inspire and motivate new potential members at their deepest needs by using the language they understand. Power Quotes From Dana "What we see is that potential members want to be able to try the facility to see if it matches them, and they want to do it in a non-pressured way. Referral offers are very powerful via text, but we've got a ways to go in this industry to be more creative, but referrals from friends that involve passes are proving to be a great pathway." - Dana Milkie on the Fitness + Technology Podcast "The health club business has changed to a retail consumer driven business. It never felt that way before, at least to me. It always felt like we were separate. We weren't like Target or Nordstrom, or any other retail; we didn't have to deal with consumers in the same way. Now, it seems like consumers want and expect the same thing from health clubs in the communication, the engagement, and the flexibility they get from all retailers. Consumers now want the same thing, whether they're dealing with a large retailer, or a health club, and I think that really has come on strong in the last couple years." - Dana Milkie on the Fitness + Technology Podcast Resources Mentioned From Dana InTouch Technology website InTouch Technology facebook InTouch Technology Twitter InTouch Technology YouTube Using technology for millennials MAD Process: Monitor, Analyze, Decide Email follow up best practices: InTouch Technology Drive Mid-Month & Month End offers Through Text Messaging Improving online sales conversions with a CRM Evolution of technology About InTouch Technology FTP Episode 028 Bobby Cappuccio: Company Culture In A Digital World The new retail environment in the fitness industry "Data Is The New Oil" The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	25 Mar 2020	095 Dealing With COVID-19: Operations & Crisis Management	00:32:57
This week, on the Fitness + Technology podcast, host Bryan O'Rourke continues his second series of interviews with guests on the ongoing crisis of the coronavirus pandemic. Listeners will hear their insight into how their handling the situation from licensed franchise operations to communication strategies for crisis management. We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com. Interview 1: Bryan is with Rick Mayo, Leading Franchisor of Alloy Personal Training in Roswell, Georgia. Rick and his team conduct over 60,000 personal training sessions a year with over 1000 clubs licensed worldwide. One Powerful Quote: 15:38: “Stay focus on the things you can do. There are so many things right now that are outside of our control…But there are a lot of things that we can control. Just focus on what’s right in front of you right now.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:28: Bryan asks Rick how he and his team have handled their operations. Rick says their personal training facilities have remained open and describes how this is possible and what they have done. 5:38: Bryan adds that Alloy also offers digital training options for their platform, and Rick describes how Alloy has pivoted that platform for marketing engagement. 8:51: Bryan and Rick discuss how this shift has become a convenience for clients. Rick admits that taking their digital offerings to market will continue to be a part of their strategy. 9:45: Bryan comments on Alloy’s community support, and Rick describes how their organic engagement is relevant and benefits their members. 11:53: Bryan inquires with Rick on what he thinks is the biggest concern for others. Rick admits he does not know the right answer, but he shares similar pain points including public perception for business owners if they should stay open. 15:38: Rick offers his final thoughts and advises listeners to take control of the situation. He mentions how the availability of technology should motivate owners to engage with their members and the community. Guest Contact Information: https://www.linkedin.com/in/teamalloy/ https://twitter.com/CoachRMayo https://www.facebook.com/rick.mayo.395 https://www.rickmayo.com/ https://alloypersonaltraining.com/ Interview 2: Bryan is with Brandi Bergeron, Digital Brand Strategist & Brand Developer of Moon Mission Media, a boutique marketing firm that has helped significant group of operators, suppliers, and industry groups and are deeply familiar with trends, opportunities, and challenges facing both the industry as a whole as well as specific technology providers among others. One Powerful Quote: 20:00: “If we play the long game, as we set out what we do, all the efforts and tasks that we choose to work on that will connect us to the long term goal puts us in more in-touch in the overall big picture. You know we can reframe our potential past mistakes or business omissions as opportunities for deeper learning and growth.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 18:30: Bryan asks Brandi about her marketing philosophy as they discuss short and long-term planning. Brandi says this is a perfect opportunity for businesses to outline their communication strategy with their overall brand. She also mentions that, if owners align their goals and future success, it will allow them to recognize potential mistakes or omissions as a time for learning and growth. 20:45: Bryan inquires with Brandi about deeper learning for users and the community. Brandi explains how the fitness industry has quickly adapted, and the goal of the business is still executing. 21:34: Bryan and Brandi discuss crisis management strategies, and Brandi offers her five tips on how to the situation. 23:07: Bryan and Brandi speak on the benefits of having a protocol in place. Brandi illustrates that a sound plan aligns a business’s values and mission in a cadence that members/users will acknowledge and trust. 26:21: Bryan and Brandi delve into transparency and honesty and how the perception of truth is shared. 28:19: Brandi explains how progressive values and doing good work is key for owners/operators to run their business and serve the community. 29:43: Brandi highlights how evolving in times of uncertainty/duress will force us to re-evaluate the way we interact and conduct business. 30:25: Brandi offers her final remarks and encourages listeners to remain calm as there will be a better tomorrow for everyone in the end. Guest Contact Information: https://www.linkedin.com/in/brandijbergeron/ https://twitter.com/brandijude https://www.facebook.com/brandi.bergeron.96 https://www.moonmissionmedia.com/
	21 Mar 2017	019 Brian Hayden: The Future of Strength Training	00:32:52
Brian Hayden is the Cofounder and CEO at fitness technology startup, ShapeLog. ShapeLog is your new personal trainer - their patented data collection platform helps gyms and trainers make more money by delivering better client experiences. Brian previously founded and ran the education technology company, HeatSpring. He also teaches B2B sales at the University of Michigan's Center for Entrepreneurship. For episode 19 were growing stronger, and tracking while we do it. Discover how ShapeLog relates to your fitness business in the age of exponential technologies that are now affecting the new member orientation experience and strength tracking alike. Brian delivers a fresh perspective as a new business in our space, as well as the challenges and incredible opportunities that can exist when companies drop the walls and start sharing data and ideas for collaboration. If you are a club owner, operator or trainer interested in the next generation of strength tracking, or have been curious about how to use seamless technology to create a captivating first 30 days for a new club member, this is the show for you. Brian is sharing with us how forming a team of specialists from the Internet of things combined with an ethos to help transform the health of millions of lives through machine learning and artificial intelligence is now paving the way for what strength training will be in our industry. As we cycle down from IHRSA 2017 this month, a lot of club leaders are filled with new information. From this show, you’ll gain a few key tactical steps to take inspired action from. Listen To Episode 019 As Brian Uncovers Why the IoT solution for strength tracking is changing our fitness space How approaching group strength training is inevitably different than normal group classes Understanding "The Death of The Leaderboard" Why strength tracking is more "vulnerable" data for clients and new members How machine learning and AI use data points collected from stand alone equipment sensors Why Brian chooses to teach B2B at the university to maintain his vantage point in our space What smart club owners, operators, and trainers can do with the IoT sensors like ShapeLog What the future of strength training, combined with wearables and IoT sensors like ShapeLog, will do to help maximize trainer time and reduce attrition in clubs. How to radically upgrade the new member experience using tailored programming with the IoT Top 3 Takeaways From The Show The way our industry strength trains and how we track it is changing. Personalized workout plans, automated tracking, accountability and motivation are all things that great trainers and coaches already do, but with these retrofitted sensors that use the IoT to automatically track strength training workouts, the trainers and coaches of today and in the future will have technology on their side. Strength training is the second most popular form of exercise with health benefits that surpass many other modalities. With the Internet of things and sensors like ShapeLog guiding new members into a dynamic and engaged initial 30 day experience will help club a operators bottom line. Not only reducing attrition, but through increasing the likelihood of member's results - which is why they came into the club in the first place. The personal training model in our space does not scale, and that’s a problem for trainers, clients, and fitness clubs. However, group training that’s data-driven is a perfect marriage with personal training when contextualizing the data and making complicated numbers easy for everyone to wrap their heads around and take inspired action from. This must be one of the missions for the greatest coaches and clubs in our space. Most people who start working out just want to know what to do Whether you’re data-driven or you just want the right direction based on the data your body is creating, the Internet of things is showing us with companies like ShapeLog that we can provide a trusted On-Ramp solutions that will benefit the user and member for the long-term. Power Quotes From Brian "Strength training is the second most popular form of exercise - right behind walking. Strong is beautiful, measurable, and the best way to stay healthy at every stage of life. Understanding a few key metrics about yourself has the potential to change your life forever." - Brian Hayden on the Fitness + Technology Podcast "Trainers don’t ‘scale’, and that’s a problem for trainers, clients, and fitness clubs alike. People in the U.S. spend more than $10B on personal trainers in the US. every year. Those 6.5 million people will use this information to have better conversations with their trainers. Good trainers have told us that they welcome those conversations – visibility of client data is a ‘magical bridge’ that keeps clients engaged and less likely to drop out of the program." - Brian Hayden on the Fitness + Technology Podcast Resources Mentioned From Brian ShapeLog Report: How evidence based strength training builds communities ShapeLog on Twitter ShapeLog on facebook ShapeLog on LinkedIn ShapeLog and Inspire Fitness Deliver “Connected Strength” Experience at IHRSA 2017 IHRSA 2017 FIT-C Roundtable The 2017 FIT-C Tech Trends Report Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	13 Mar 2024	Trends In Tech, Marketing, & Boutique Fitness With Dan Uyemura	00:27:56
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Dan Uyemura to the show. Dan currently is a partner and coach at Torrance CrossFit and CEO of PushPress, a business management and billing platform for boutique gyms. With almost 20 years of seasoned web application development fused with a lifetime of entrepreneurial efforts, he has worked on a number of projects in software, technology, and the fitness space. Today, Dan joins Bryan to talk about his story, how operators should use tech, local marketing and boutique gym trends, and overall advice to entrepreneurs. One Powerful Quote: 24:05: “Ideas are cheap, and execution means everything.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:19: Bryan opens the show by asking Dan about his background. 6:58: Dan talks about the challenges of appropriate technology adoption in the industry space. 9:02: Dan shares the value proposition of PushPress. 11:23: Bryan and Dan discuss implementing technology in marketing. 14:18: Bryan inquires with Dan about PushPress and their offerings to small and medium sized businesses. 16:57: Bryan and Dan talk about trends in boutique fitness and personalized AI. 23:58: Bryan wraps up the show with Dan imparting his final advice to the listeners. Bullet List of Resources: https://www.linkedin.com/in/danuyemura/ https://www.pushpress.com/ Guest Contact Information: https://www.linkedin.com/in/danuyemura/ https://twitter.com/hookgripper https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	30 May 2018	067 Kelly Card: Data and the New Era of Designing An Experience for the Member	00:27:45
On episode 67 we visit with the SVP of Partner Relations at ABC Financial and FIT-C Board Member, Kelly Card. What is the gap or opportunity of terms like data? Kelly shares her views on data and how data is coming into the fitness industry. It has operators frozen in fear so what can we do to work together to utilize these tools and create tangible business results? Operators are getting an incredible opportunity to utilize data for the first time to create a new and exciting experience for their customers. Listen in as Kelly explains how we use this data to create actions. There are challenges that come with opportunity. Technology solutions and integration can be tough but if it's cohesive for the member, can create a phenomenal experience. Data and the new era of designing an experience for the member bring light to the process. Kelly shares her insights on how these can be applied to your own operations and cater to your own brand.
	07 Jun 2020	099 Club Management: Guidelines For Reopening Your Facilites	00:31:35
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and colleague Tim Keightley to the show. Tim heads up fitness operations and sales as a VP for Texas Family Fitness. His experience track record ranges from creating the largest personal training business in Europe to elevating some of the most successful health club operations in the US as fitness director for Fitness First UK, VP of sales & business development for Les Mills US, and VP of fitness operations for Gold’s Gym, respectively. Listeners will hear Tim’s insights into how he and his team used the pandemic to reorganize Texas Family Fitness and implement new guidelines for reopening their facilities. If you are interested in learning more about the virtual event “Closing The Health & Fitness Gap: How You Can Stay Competitive In the Gym Industry of the Future ” with Bryan, Tim, and Dana Milkie of eGym happening on Tuesday, June 16th at 1pm CST, you can register FREE here: https://egym.zoom.us/webinar/register/5215910525970/WN_qQzXbARpRP6gH29jmT8OXw One Powerful Quote: 29:18: “Worst case scenario, if they don’t come back, we’re still maintaining a great reputation and hopefully they will still talk well about us in the future… Look at your people first see what you can learn about your business and secondly…be prepared for those who do not want to come back.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:02: Bryan asks Tim about Texas Family Fitness and how his team has handled their unique situation. Tim explains the procedures they have implemented and why they are changing the culture. 13:51: Tim shares with Bryan reopening Texas Family Fitness facilities and how they used a “What If” guideline to manage their processes. 17:30: Bryan inquires with Tim about the member experience, club capacity, and services offered as they have adjusted to only essential business operations. Tim also notes how they took advantage of online group fitness classes. 23:04: Bryan and Tim discuss the challenges with reopening and how retaining personal trainers and keeping management talent has been the biggest difficulty. Tim says his team has started to develop their culture to become more people driven. 26:43: Tim shares his final thoughts and encourages listeners to invest in your staff to learn about your business. He advises the audience to be prepared for losing customers but to maintain a positive reputation. Bullet List of Resources: https://www.linkedin.com/in/timdkeightley/ Guest Contact Information: https://www.linkedin.com/in/timdkeightley/ https://twitter.com/TimDKeightley https://www.facebook.com/tim.d.keightley https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	05 Feb 2019	076 Fitness Industry Technology Council: 2019 Fittech Trend Report	00:11:04
On this week's Fitness + Technology Podcast, Bryan discusses the Fitness Industry Technology Council's 2019 Tech Trend Report. Established in 2008 as a nonprofit membership organization, FIT-C's mission is to promote the responsible and effective adoption of technology in order to enhance user experience and improve business models for operators. Their annual trend report is a great way to keep an eye on the trends that will impact the market for years to come.
	04 Jun 2024	Asensei: Reality of Developing Digital Fitness Training With Steven Webster	00:22:09
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Steven Webster to the show. Steven is the CEO of ASENSEI which captures sports apparel and knowledge into software so that fitness equipment, training apps, and connected fitness products can coach and correct customer's movement in real-time. ASENSEI aims to strengthen engagement by turning solo practice into instructional learning, locks in brand loyalty by connecting coaching to clothing, and increase retention by showing customers measurable progress along a learning path. Today, he joins Bryan to talk about his business and the digital landscape of personalized training. One Powerful Quote: 8:51: “Challenges are just hooks for opportunities.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:03: Bryan opens the show by asking Steven about the digital landscape in digital wellness. 6:40: Steven shares his views on the innovator’s dilemma. 9:24: Steven comments on the risk reward dynamic in business valuations. 11:12: Bryan inquires with Steven about his business, ASENSEI. 14:13: Steven talks about his journey and what he has learned. 17:41: Bryan wraps up the show by asking Steven to impart his final advice to the listeners. Bullet List of Resources: https://www.asensei.ai/ Guest Contact Information: https://www.linkedin.com/in/stevenwebster/ https://x.com/stevenjwebster https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	31 Oct 2017	052 Simon Hall: Creating A Technology Champion	00:34:03
For Episode 052 we're joined by Simon Hall, Principal Consultant at Fitness Business Experts and the General Manager of MYPT App, to show us the strategies needed to leverage technology and social media for generating leads, creating an engaging community experience, and increasing customer retention. Even in our fast-paced digital world, we still see a serious lag in the adoption of social strategies and new technologies with many of today's clubs and personal trainers. This failure to take advantage of social platforms and new advancements in the fitness space will cause many facilities to suffer as others begin to offer a more exciting and emotionally engaging experience. Coming up, Simon breaks down the concept of creating a "Club-Within-A-Club." With the recent success of studio and boutique training centers, he shows how larger gyms can create a similar appeal within their existing facilities by transforming the experience around exercise classes. We talk about how many forward thinking club's now have specific ecosystems for their group training programs through using new technologies, upbeat music, and specialized branding. These features add a custom feel for the members and fosters a community around these segments of the gym that provide their own unique atmosphere apart from the main facility. We also talk about the shocking statistics of members who aren't aware their gyms are even on Facebook. Simon explains the importance of having someone to be the technology "Champion" in the club, who takes charge of social media interaction, and leads the digital front for customer retention. It's one thing to have the technology, but implementing and bringing it to the consumer in a seamless way calls for someone who is tech-savvy, enjoys creating content and posting on social platforms, and has a true passion for building a trusted bridge between their customers and technology. With the high level of competition and rising consumer expectations in our industry, how can clubs and fitness professionals take advantage of new technologies and social platforms to offer a unique experience, build an engaged community, and increase member retention? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Simon Hall. About Simon Hall From hotel health club receptionist to respected industry consultant, Simon has held key roles: General Manager of Fitness & Marketing for the New Zealand YMCA, Manager of the Australian & New Zealand Fitness Industry Survey, consultant to many leading independent and popular fitness club chains. He was also Chairman / board member of Fitness New Zealand. As Principle Consultant at Fitness Business Experts, he assisted all types of fitness businesses and operations to manage their business, improving operational efficiency, setting and managing marketing strategy, membership sales processes and training and anything to improve their bottom line. Simon is also the General Manager of MYPT App, a mobile app development company. MYPT has created a Personal Training management platform for trainers to manage all aspect of their business from lead generation to accounts tools and client management. Along with his proven insights on fostering a deep connection between clubs and their members, Simon is also revolutionizing how personal trainers manage their business with MYPT App. This incredible lead generation tool is opening the door to hundreds of new potential clients for qualified fitness professionals in their local areas, as well as offering the payment and accounting systems that trouble so many small business owners. Listen To Episode 052 As Simon Hall Uncovers How MYPT App is helping fitness professionals manage their business and attract new leads Simon's volunteer work protecting his local beaches as a Surf Life Saver The current digital strategies clubs should implement to increase retention rates The power of creating a separate boutique "Club-Within-A-Club" experience inside larger facilities Important trends in fitness technology that Simon has noticed over the past 30 years How boutique clubs are utilizing new technologies to up-level the customer experience Leveraging social media to engage with members, create a community feel, and increase customer retention The benefits of sending fitness reports to your members after classes and workouts How big-box clubs can implement a uniquely branded, high-engagement group exercise model Why the boutique portion of your facility is a good place to begin implementing technology The geographical location features of MYPT App that connects clients with qualified local trainers Blending technology into the club to keep members motivated, active, and retained New combination boutique studios that combine 2 or more offerings such as yoga, spin, boxing, group training, etc. Top 3 Takeaways From The Show Clubs have no choice and now must fully embrace social media as an important tool for customer retention and member engagement. Currently, even though the majority of clubs have Facebook Pages and most their members are on social media, many facilities are failing to leverage these powerful platforms to connect with their customers. Simon recommends simple actions like displaying your social feeds on screens in the lobby and having group trainers casually invite members to engage and tag their gym and workout on social media. Many trainers have a difficult time with lead generation and managing the accounting side of their business. If a fitness professional would like to spend more time perfecting their training craft and less time attracting new customers, there are now technologies that can solve this problem. The MYPT App is creating leads by pairing trainers up with local clients in need of their services while also providing calendars, scheduling, reminders, payment processing and so much more. Simon shows us the increased potential of fitness technology when combined with a "Champion" in the club who can lead the technology charge. In an era of exponential technology growth, what's most important to fitness professionals and operators is to understand where they are missing opportunities to engage and increase retention by formulating a trusted bridge between their customers and the technology. Power Quotes From Simon Hall "Owners and operators need to place a much higher focus on the two biggest challenges we still face in our industry, customer acquisition and retention." - Simon Hall on the Fitness + Technology Podcast "Whether it's for social media or high-end features, clubs need someone to 'Champion' their technology, get people involved, and ensure a smooth integration with members." - Simon Hall on the Fitness + Technology Podcast "Clubs who are taking their time to adopt new technologies need to quickly get on board. Consumer expectations are rapidly increasing and businesses who fail to implement new features and foster a community atmosphere though social media will be left behind." - Simon Hall on the Fitness + Technology Podcast Resources Mentioned From Simon Hall MYPT Website MYPT Facebook MYPT Instagram Simon on LinkedIn Simon's Slide Share Presentations Fitness Industry Technology Council: Fit-C Fitness Business Experts Surf Life Saving Bru Coffee - Bondi Beach YMCA of Sydney Australian Fitness Industry Survey Statistics Digme Fitness Studios Rachel Cosgrove Orangetheory Fitness Harbour Clubs Barry's Bootcamp 050 Bryan O'Rourke Tim Webster F acebook LinkedIn 1Rebel UK Flow Athletic District Fitness Results Fitness Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message
	24 Jun 2020	100 COVID-19's Impact On Fitness Instructors & Trainers	00:23:22
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and fitness aficionado Dan McDonogh to the show. Dan is a fitness leader with over 20 years experience and has played key roles as Program Director and Senior Manager for Group Training & Athletic Performance for several global brands including Les Mills International, TRX, and Under Armour, respectively. He currently works as the Director of Performance Programming for GoodLife Fitness where he continues to drive brand awareness, growth, and retention through education and content engagement. This episode focuses on the impact and changes in the marketplace as a result of the pandemic and how industry professionals such as Dan have responded. One Powerful Quote: 20:54: “So when you’re now delivering experiences or sessions, don’t destroy them. Make it about the reunion. Make it about it we’re now back together and give them permission to ease back into it…Take it easy and make it about the regathering and the human connection as suppose to physically destroying them.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:47: Bryan asks Dan to share his personal experience on how he adjusted as a fitness professional. 6:09: Dan expresses his sentiments on trainers/instructors pivoting to online platforms to offer their services. He comments on the challenge this created as most were inexperienced creating memorable, digestible content. 9:23: Dan discusses reopening GoodLife Fitness markets in Canada including their safe standard measures and digital approach for members. 15:35: Bryan and Dan discuss the interim pain in the industry for fitness professionals. Dan notes club/studio owners need to revisit their culture, compensation, and benefit plans to retain their talent. 18:59: Dan shares his advice to listeners on what to focus on in the coming weeks. He says his priority is the importance of self-care and routine as social interactions become present again. He also encourages that trainings/classes should resume as a reunion and center around the human connection. Bullet List of Resources: https://www.linkedin.com/in/dan-mcdonogh-7129673b/ Guest Contact Information: https://www.linkedin.com/in/dan-mcdonogh-7129673b/ https://www.facebook.com/dan.mcdonogh.5 https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	18 Jul 2017	037 Jim Worthington: The Movement For A #PHIT America	00:31:40
For episode 37 we're learning about the exponential benefits and current progress of the #PHITAct, and why it is so vital to fitness industry growth, with the Vice-Chair of IHRSA and the Owner of Newtown Athletic Club, Jim Worthington. After the recent report published by PHIT America In 2017 - "The Inactivity Pandemic," it should not come as a surprise that Nike, The Cooper Institute, The American Heart Institute, Shape America, & Pop Warner Football are all joining forces to pass the #PHITAct through both the Senate and Congress. As you'll hear on today's show with Jim, this legislation has the potential to massively uplevel our industry reach and help put prevention in our healthcare system. Earlier in 2017, you heard from Bryan O'Rourke in F+T episode #020, about how even with as much as we're doing collectively in the fitness industry to help fight the obesity epidemic, the reality is that the current healthcare model is broken. What we have now isn’t healthcare, it's sick care, and the passage of the #PHITAct will bring legislative power to help change that by getting more people active and healthy than ever before. With this turning of the tide, the #PHITAct will also help Americans save 20-30% on yearly expenses related to physical activity. As an industry professional, we need your help today to make this bill pass. Be sure to tap on your show artwork and click the link: "Ask Congress To Pass #PHITAct." What simple yet effective actions can thousands of fitness leaders in our space take to create more revenue and serve large numbers of brand new members? The answer to that question and much more takeaways for club owners, operators, and fitness professionals in this episode with Jim Worthington. About Jim Worthington Jim Worthington is the owner of the Newtown Athletic Club (NAC) a 250,000 square foot lifestyle club on 22 acres established in 1978 in Newtown, PA. He is also a real-estate developer and a supporter of start-up entrepreneurs. After earning a Bachelor’s degree in 1978 from West Chester University and working as a racquetball pro and club manager, Jim took on an ownership role at the NAC in 1981, building the club to its current status as a Top 100 Club in America for the past 20 years. Mr. Worthington is now the sole owner of the club which is considered the third largest privately owned individual health club in the nation. As a 40-year industry veteran and a member of IHRSA (International Health Racquetball and Sports Association) since its inception, Jim has contributed to countless industry publications, attended every IHRSA conference and now serves on the IHRSA Board of Directors as the Vice Chair. He has pioneered many club concepts such as bundling membership fees, membership integration initiatives and all-inclusive programming. His club has received numerous local and national honors as a reflection of his maverick leadership and vision. Jim has also founded the Delaware Valley alliance of Health and Sports Clubs and the NAC Have a Heart Foundation (501c3) which handles all of the NAC’s charitable initiatives and oversees the “My Right To Try” advocacy work to help terminally ill patients receive FDA Phase 2 and 3 potentially life-saving trial drugs earlier. Jim is a visionary and leader not only in the fitness industry but also in his community donating to many charitable causes and generally making the world a better place. Listen To Episode 037 As Jim Uncovers What the PHIT Act will do for the future of the fitness industry space Why the PHIT Act is so vital to our industry growth What is the current status of progress for the PHIT Act in Congress What is IHRSA doing to support the PHIT Act passage in Congress What are the detailed benefits of the PHIT Act for the fitness industry and other sports, health, and wellness industries such as massage, DCT, chiropractic and many more How industry professionals can take appropriate actions to help support IHRSA and the PHIT Act in 2017 Why it becomes easy for busy fitness industry professionals to get involved in their day- to-day roles and miss the "big picture" of how bills like the PHIT Act can help them help more people What new possibilities Jim Worthington sees on the horizon at the intersection of fitness and technology How club owners, operators, and fitness professionals can leverage their members and networks to spark change How to ask your congressional representative to support the passage of PHIT America Top 3 Takeaways From The Show Jim reminds us that our Congressional representatives work for us. As a fitness industry professional, it may feel somewhat overwhelming to believe your vote will create impact for this bill, but the truth is that the IHRSA organization is here to support getting your voice heard. Be sure to tap on the show artwork today right from your phone, and click here: "Ask Congress To Pass #PHITAct." IHRSA can only do so much. When it comes to relationships with your Local Senators, State Senators, and Local Congressmen, it's really the obligation of the people in the industry, the club owners, and the operators, to reach out and make this a priority for their representatives. Jim believes this is the biggest opportunity we've ever seen for the fitness industry to grow its participants and change more people's lives. The #PHITAct is far bigger than just our space, it's a way to bring fitness down to the levels of the less fortunate and to those who can't afford a health club membership. It allows for lower-economic citizens to have access to more of the same things that everyone else does. The reality is that not everyone has the ability to attend a fitness facility, and the #PHTAct will make a huge difference for the health of so many who need it most. Power Quotes From Jim "IHRSA can only do so much. When it comes to relationships with your Local Senators or your State Senators and Local Congressmen, it's really the obligation of the people in the industry, the club owners and the operators, to reach out and make this a priority to get them on board with the PHIT Act. Frankly, that's where my frustration lies. I feel like this could be the biggest opportunity for our fitness industry to grow the amount of participants and change people's lives." - Jim Worthington on the Fitness + Technology Podcast "I urge everyone to get out there and make that call to push the PHIT Act over the goal line. If we don't do it this year, I don't know if we're ever going to because we've been talking about this for 10 years." - Jim Worthington on the Fitness + Technology Podcast Resources Mentioned From Jim Ask Congress To Pass #PHITAct Jim Worthington IHRSA Jim Worthington LinkedIn IHRSA facebook IHRSA Twitter IHRSA YouTube IHRSA #PHITAct Toolkit S.482 - PHIT Act of 2017 PHIT America: 2017 Inactivity Pandemic Report FTP Episode #020 Bryan O'Rourke: How Will The #PHITAct Change Our Industry FTP Episode #030 JR Burgess: Medical Fitness For IHRSA & Health Clubs The Opportunity Of An ERA Is Here With Passage of #PASSPHIT Jim's Favorite Book: "Age Wave: How The Most Important Trend Of Our Time Will Change Your Future" FTP Episode #015 Dave Wright: MYZONE & The Current State of Wearables Newtown Athletic Club The 2017 FIT-C Tech Trends Report Rick Caro IHRSA Bryan O'Rourke IHRSA Norm Cates IHRSA John McCarthy IHRSA Helen Durkin IHRSA IHRSA Leadership Fitness Industry Leadership Council - ILC Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	03 Oct 2017	048 Bryan O'Rourke: The Latest In Betterment Technology 2017	00:31:49
On this podcast we explore the deeper impact of the 2017 fitness industry technology trends and beyond in this era of exponential growth with the President of the Fitness Industry Technology Council, Bryan O’Rourke, for a special featured podcast from the FIT-C webinar recorded LIVE just days ago. With technology becoming not just a thing we use, but something we will become with no boundaries, Bryan reminds us that if we can think it, it can be. Yet even with all the technology that is creating more opportunity in and out of the fitness space than ever before, we also must understand the unforeseen consequences that tech is producing and how we can adapt to transcend the negativity around those changes. You’ll learn why Bryan believes we are in the "knee of the curve" when it comes to rapid adoption and creation of new exponential tech, how this relates to the 4 key driver dynamics of why technology must serve specific purposes for business including omnipresence, personalized service, sustainability, and aesthetic UX design. Bryan also uncovers how Amazon is using data points, cognition, algorithms, and how this effects a new paradigm of value creation when look at our older paradigms that were less data centric. From AI coaching, Habit DNA based customized eating plans, ELF mindfulness tech, AI Therapy, Augmented reality and so much more, Bryan spotlights how the fitness industry can leverage these new technologies to deliver higher value business models that support growing our industry, and why he believes we will shift away from the negative consequences of technology to ubiquitous delivery that makes tech more like the air we breathe, more powerful, and more able to impact our fitness business than ever before. About Bryan O'Rourke Bryan O'Rourke is an experienced CEO, strategist, investor and advisor who helps organizations and professionals realize their full potential and solve their biggest challenges. With a track record of building teams and growing global brands, his network of associates and partners have served organizations large and small. His present focus is on fitness, wellness, health clubs, technology, innovation, finance, marketing and business development, but his expertise and consultancy extends to a number of disciplines and industries. As an executive and owner in multiple companies he is also President of the non-profit Fitness Industry Technology Council, driving innovation and collaboration the fitness space. He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others. IHRSA named him one of 13 to watch in 2013. Bryan has contributed to two significant books on Innovation in the fitness sector. He delivers engaging customized keynotes and strategic working sessions and is a highly sought after speaker and facilitator who has delivered his message at industry conferences and organizational events on four continents. Listen To Episode 048 As Bryan Uncovers The unintended consequences that arise from technology Putting technology into historical context Why we are close to the exponential curve of technology adoption exploding at a rapid pace The importance of technology being able to serve people wherever and whenever they choose Technology's impact & the Old Paradigm vs. the New Paradigm of Value Creation for organizations: Data points and information Cognition and learning Dollars and transactions Users How the new age of products and services are more interrelated than ever before How businesses are using data collection to increase revenue and improve the user experience Exploring the 4 Quadrants of user model context: Omnipresence Personalized service Aesthetic UX design Sustainability Technological improvements in the world of nutrition Using biofeedback and measuring activity in the brain to help you create a desired state of mind The increasing functionality of sensors being built into phones How AI is affecting the fitness space The augmented reality that's been built in the iPhone 8 The technology that is detecting medical conditions before they become problemtatic Top 3 Takeaways From The Show Bryan believes that developing Omnipresence will be the key to our success in the digital world. Whatever we do as an industry should have a physical, digital, and hybrid version. To truly lead in the era of exponential technology our products and services need to be available wherever and whenever our customers and communities choose to participate. When it comes to services, Bryan's guidance and research shows that technology must be extremely relevant, contextualized, and personalized to the user. The more personalized it is, the more valuable it is. It's critical to keep the user experience in mind, especially in such a high touch and intimate setting like the fitness space. The user experience must be beautiful, simplistic, and frictionless. When we look through the lens of technology, we must see it as a tool to apply the four key drivers for all organizations including omnipresence, personalized service delivery wherever and whenever, aesthetic UX design with frictionless use, and lastly sustainability. Bryan reminds us we are at the precipice of a mass adoption at the "knee of the curve" and now is the time to explore how this will transform all the operations both inside and outside of your fitness business. Power Quotes From Bryan "We're moving to an evolution of technology being ubiquitous to the point that it's like the air we breathe." - Bryan O'Rourke on the Fitness + Technology Podcast "Mindfulness is a rapidly growing area and a counterbalance to how technology has overtaken many of our lives" - Bryan O'Rourke on the Fitness + Technology Podcast "Many of the service personnel will soon be robotic. This technology is already here and will become mainstream in the next 5-10 years." - Bryan O'Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan YouTube Video: The Latest In Fitness Technology Bryan O'Rourke - SlideShare Bryan’s Twitter Account 2017 FIT-C Technology Trends Report Join FIT-C as a valued member Google Results for Bryan O’Rourke Club Industry Show - Chicago (Oct. 4-6) 17th Annual IHRSA European Congress - London (Oct. 23-26) Homo Deus: Yuval Noah Harari T he Inevitable by: Kevin Kelly Life 3.0 by: Max Tegmark Trendwatching Blue Apron Waterlogged Shopwell Somadome meditation pod Motosumo Forge Nudge Vi from LifeBEAM Handstand Zwift iPhone 8 MLB augmented reality Kardia Senosis Digitsole Motiv Ring Google Home x.ai Amazon Whole Foods Pepper AI Robotics Wysa Habit Fitspot ZWIFT Cycle Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message
	31 Aug 2020	105 The Science of Aging	00:22:03
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mike Studer to the show. Mike is a clinical specialist in neurological physical therapy and a certified exercise expert in aging adult geriatrics. He has served as the vice-president of the Academy of Neurologic Physical Therapy of the APTA and has been the chair and vice-chair of several special interest groups at the national level in each of the Academies of Neurologic and Geriatric PT, including balance and falls, stroke, and the practice committee in neurology. He has written numerous articles, co-wrote several book chapters, and lectures extensively on the topics of balance, motor control, motor learning, cognitive impairment, and case management. This podcast episode focuses on key trends, neuroplasticity, and the importance of exercise with aging as Bryan and Mike delve deeper into these topics. If you are interested in registering for the webinar on “The Science of Aging” on September 29th with Mike Studer, Bryan O’Rourke, & Frank Arant of eGym, you can do so here: https://egym.zoom.us/webinar/register/561598883740/WN_RZro4MIxRo2I48EceK4ApQ One Powerful Quote: 19:34: “Watch for those aspects of your life that you are no longer participating in, maybe you just chose to retire. Well what did the engagement of work provide to you before? You had to be able to multitask. Are you going to just allow that capacity to erode or are you going to find another facet to get that done? You need to replace the stimuli that you are either intentionally or unintentionally losing in your life.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:32: Bryan asks Mike his opinion on the definition of the science of aging. 5:00: Mike debunks the biases behind the recent phenomenon in longevity. 6:54: Mike shares his experience of treating a patient as it relates to his previous response. You can see this engagement as a post on Mike’s LinkedIn here: https://www.linkedin.com/in/mikestuderbrainbodyrehab/detail/recent-activity/shares/ 8:58: Bryan and Mike discuss how reframing the thinking about health and exercise as a different experience can eliminate the perceived struggle of aging. 11:31: Bryan asks Mike about neuroplasticity and how its implications relate to aging. You can view his Ted talk on “Seeing the Potential in Brain Recovery” here: https://www.youtube.com/watch?v=Zwin3VMPI6I 13:42: Mike elaborates on these new issues and opportunities as key trends begin to develop in the near term future. 17:47: Bryan wraps up the show and asks Mike his final words of wisdom on these key trends as they apply to active living and aging. Bullet List of Resources: https://www.linkedin.com/in/mikestuderbrainbodyrehab/ https://www.linkedin.com/in/mikestuderbrainbodyrehab/detail/recent-activity/shares/ https://www.youtube.com/watch?v=Zwin3VMPI6I Guest Contact Information: https://www.linkedin.com/in/mikestuderbrainbodyrehab/ https://www.facebook.com/mike.studer.71 https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	25 Jul 2017	038 Technology Education For A New Era of Fitness Professionals	00:36:40
In this podcast, we're excited to bring you two expert guests at the intersection of fitness, technology, and education. So many of the leaders we've had on the show have given us a powerful inside look behind the curtain of what fitness tech apps, platforms, and devices are positively impacting our space, but many in the health, wellness, and fitness worlds still have looming questions about exactly how these technologies will plug in into our healthcare ecosystems. A bigger and even more specific question around fitness technology is how will the education and integration of these new innovations support long term behavior change for our industry's members? With the rise of technology, how is the academic world answering the call to create that trusted bridge between the knowing and the doing when it comes to applying technology and facilitating positive health outcomes? We're answering these questions and much more in this episode with fitness technology expert Ted Vickey, for his return to the show from episode 008, and Jessica Matthews, an award-winning and industry leading health and wellness educator. You'll also learn about applying evidence-based coaching strategies with behavior change techniques to facilitate meaningful lifestyles, how health and fitness pros can collaborate with colleagues in a wide variety of settings to provide an integrative approach to health, and why Point Loma Nazarene University has created the Kinesiology, M.S., Integrative Wellness, to teach students about using technology that provides lifestyle interventions to prevent and effectively manage chronic disease. About Ted Vickey For over 20 years, Ted Vickey has immersed himself in fitness technology. Starting as the Executive Director of the White House Athletic Center through his fitness consulting company, FitWell, and continuing with his latest project as a Ph.D. researcher on Social Networking and Exercise at the National University of Ireland, Galway, Ted has proven to be an early adopter and advocate in technical systems and their applicability to fitness. Ted believes we can take advantage of technology to not only motivate individuals across the globe to get out the door and move but to be in closer contact with healthcare providers. He is an emeritus member of the Board of Directors for the American Council on Exercise and has consulted with key organizations such as the Department of Commerce, the Securities and Exchange Commission, Fruit of the Loom, TSA and more. He is an emeritus member of the Board of Directors of the American Council on Exercise, the largest non-profit accredited certification organization in the fitness industry. In his role as senior advisor for disruptive health technologies with Canyon Ranch Institute, he is committed to improving the health of all people through the use of wellness and fitness technology, including wearable technology, to enhance and further innovate new and existing CRI partnerships, programs, initiatives, and evaluation. Ted's work with the Canyon Ranch Institute catalyzes the possibility of optimal health for all people by translating the best practices of Canyon Ranch and its partners to help educate, inspire, and empower every person to prevent disease and choose a life of wellness. By education, Ted is an Exercise Scientist, by experience an Entrepreneur, and by passion a Connector. About Jessica Matthews Jessica Matthews, M.S., E-RYT 500 is an award-winning, industry leading health and wellness educator. As a seasoned yoga teacher and innovative college professor, she has developed and implemented graduate degree programs as well as comprehensive 200-and 500-hour yoga teacher training programs at the college level in addition to teaching a variety of associate, undergraduate, and graduate-level health and exercise science courses. A former exercise physiologist and licensed educator based in San Diego, California, Jessica serves as faculty of kinesiology and integrative wellness at Point Loma Nazarene University where she developed the Master of Kinesiology in Integrative Wellness program. She is also a yoga studies professor at MiraCosta College where she co-created the advanced 300-hour yoga teacher training program. Jessica has a genuine passion and unique ability for transforming people's lives. Armed with a wealth of practical, proven and science-based information through 17 years of work in the health and fitness field, her mission is to positively shift people's perspectives about themselves, their lives, and what they are capable of achieving. A well-known and trusted expert in establishing and supporting vibrant, conscious awareness of each dimension of well-being, Jessica's holistic approach to wellness is rooted in mindfulness and includes physical, emotional, mental and spiritual components. Jessica is a top level instructor, accomplished writer, captivating speaker and respected educator. About PLNU, Kinesiology, M.S., Integrative Wellness Kinesiology, M.S., Integrative Wellness At the heart of your interest in the study of holistic health and well-being is a passion to serve others in body, mind, and spirit. PLNU’s one-year, online Master of Kinesiology in Integrative Wellness will prepare professionals who can improve health in the U.S. through interventions in behavior change, nutrition, and physical activity. No matter how the degree is applied, it can become the vehicle that health and wellness professionals will use to apply evidence-based strategies that facilitate sustainable health behavior change that can lead to weight loss, healthy eating, regular physical activity, stress reduction, and overall improvements to health and well-being. The integration of lifestyle medicine within healthcare systems is not just effective, but powerful and life-changing for individuals and society. Listen To Episode 038 As Ted & Jessica Uncover Why PLNU's online Master's in Kinesiology, Integrative Wellness is at the bleeding edge of fitness technology education What new wellness technology innovations will impact the educational programs in colleges over the next 2 years What self-monitoring strategies will create impact for students in the PLNU program Why Ted Vickey believes the current personal training model is not sustainable The common misconceptions about wellness and fitness wearables Why the INTL Consortium for Health and Wellness Coaching has partnered with PLNU How to serve millennials with a shorter attention span through technology Devices and apps that will engage millennials in positive health outcomes The morphing of fitness trainers into wellness coaching Why Jessica believes we are now in a time where fitness pros are more empowered than ever before Exploring: Technology Education For A New Era of Fitness Professionals Top 3 Takeaways From The Episode Jessica believes that as an industry we really now have to understand that when it comes to wellness, a lot of the things that will manifest physically often are things that come from what we're dealing with mentally, emotionally, or perhaps even spiritually. This connection is a big step for the fitness industry. First to accept, and secondly, to now work with clients from a "whole person" approach that supports meaningful changes in all of those areas through collaboration with other niche professionals inside the integrative care model. Point Loma Nazarene's Master's Program for Integrative Wellness is on the bleeding edge of the needed education in fitness technology segment. This knowledge will support corporate wellness program directors to facilitate health change at the workplace and ultimately save their companies money, will support personal trainers and other fitness professionals by using technology to learn how to better lead their clients, and in registered dietitians, RNs, and medical assistants who use the degree to deliver obesity interventions to patients. Ted & Jessica both believe that it is the education and integration of health technologies that will ultimately lead to a better planet. For anyone who is interested in being of service in our health and fitness world, educational programs like PLNU's online Master's in Kinesiology, Integrative Wellness will support professionals to improve health in the U.S. through interventions in behavior change, nutrition, and physical activity. Power Quotes From Ted & Jessica "The iPhone 6 is one million times more powerful than the computer used to put the man on the moon. What I suggest is that we as the fitness industry, the health industry, and the healthcare industry realize this is our moonshot. This is how we can make a difference, and that is by using technology to make a difference in the lives of those that we have the opportunity and the privilege to serve." - Ted Vickey on the Fitness + Technology Podcast "There is certainly a missing piece in our healthcare system, and honestly, a missing piece in the fitness industry. We really have to understand that we work with "whole people," encompassing the body, mind, and spirit. In order to really impact meaningful changes in behavior and improve health outcomes we must understand the dynamics of what it is that motivates people to make these changes and how they can be sustainable. That strategy essentially boils down to our evidence-based practices." - Jessica Matthews on the Fitness + Technology Podcast Resources Mentioned On The Episode PLNU - Online Kinesiology, M.S., Integrative Wellness PLNU - Integrative Wellness on facebook Ted Vickey on Linkedin Jessica Matthews on LinkedIn Ted's "The Wireless Future of Wellness Is Now" TEDx Talk Ted Vickey's Website Jessica Matthew's Website FTP Episode #008 Ted Vickey: How New Technologies Are Changing Our Fitness Landscape UCSD Center For Integrative Medicine International Consortium For Health and Wellness Coaching Moore's Law You Now Have a Shorter Attention Span Than a Goldfish Fitness Industry Leadership Council - ILC Heal App: Interview With Dr. Renee Dua 011 Live From CES 2017: Fitbit Group Health - Amy McDonough Mio Wearables Nokia Wellness Devices Jessica's favorite books: Jon Kabat-Zinn Mindfulness Based Stress Reduction Wellness and fitness technology regulations for 2017 Tech disruption in the fitness industry by Amanda Vogel Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	19 Feb 2018	061 Alan Leach: Invest In Revolutionizing Fitness	00:41:40
For episode 61 we pick the brain of Area General Manager and Director of Sales and Marketing at West Wood Clubs and IHRSA Board Member, Alan Leach. Alan is a regular speaker and presenter on sales and marketing for top business organizations around the world. Listen and learn how you can invest and make a difference in your members' fitness experiences. Also, learn what good marketing and bad marketing means in our industry. Don't loose hindsight of the original principles behind marketing. Marketing is not just advertising, it is everything you do. Thank you Alan for bring such insightful thoughts to our listeners!
	30 Mar 2019	080 Dean Giamundo: The Real World Look Into Technology	00:29:35
This week, on the Fitness + Technology podcast, Host Bryan O’Rourke welcomes Dean Giamundo, the national director of sales at Jonas Fitness, Inc., which recently joined the Fitness Industry Technology Council. Dean has a background in the technology industry and at Jonas Fitness he helps teach management and facility owners how to apply technology to the industry.
	28 Jun 2023	FitnessKPI: Crafting Effective Business Intelligence With Pablo Viñaspre	00:23:56
This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes Pablo Viñaspre to the show. Pablo has worked in the sport and wellness industry for over two decades and is the CEO of FitnessKPI, one of the leading business intelligence providers for sports and fitness facilities in Spain. Today, Bryan and Pablo have an engaging conversation on his business and his observations around effective automated intelligence. One Powerful Quote: 21:22: “Be brave if you want to innovate, if you want to leave an impact around you. Be brave and go for the ideas that you have because you’re going to enjoy that if you follow your heart.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:31: Bryan opens the show by asking Pablo about the tech startup scene in Spain. 6:00: Pablo shares his observations about technology adoption in the space. 10:41: Pablo tells the story of creating FitnessKPI and the why behind it. 15:39: Bryan inquires with Pablo on barriers for businesses not adopting effective automation and intelligence. 20:59: Bryan wraps up the show with Pablo imparting his pearls of wisdom to the listeners. Bullet List of Resources: https://fitness-kpi.com/ Guest Contact Information: https://www.linkedin.com/in/pabloviñaspre/ https://twitter.com/PabloVinaspre https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	01 Apr 2022	2021 Innovation Award Presentation For Fit Tech Innovation With Accenture	00:29:14
This week, on the Fitness + Technology podcast, host Bryan O’Rourke announces the Innovation Award Winners for Most Innovating Fitness Pro, Fitness Facility, and Fitness Supplier! Bryan is joined by the Accenture Team who selected the winners as they discuss each unique candidate and how they demonstrated using new, innovative technology solutions to serve others in unique and better ways. Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Accenture offers strategy and consulting, interactive, technology, and operations services and delivers on the promise of technology and human ingenuity. We sincerely thank the Accenture team in helping us in our selection process and award presentations. To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request One Powerful Quote: 8:11: “The purpose of this is to help people think about innovation and be motivated by the stories around these successes that are really roadmaps. They are great examples of what everyone should be thinking of the future.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:17: Bryan opens the show by explaining the award presentations and introducing the Accenture team. 5:04: The Accenture Team explains their selection process as an unbiased party for selecting the winners. 7:53: Bryan encourages listeners to participate in next year’s innovation awards and why they should. 8:37: Bryan and the Accenture team announce Basic-Fit as the Fitness Facility Award Winner and share their comments. They give special recognition to GoFit as an honorable mention. 13:30: Bryan and the Accenture team announce MultiBall as the Fitness Supplier Award Winner and share their comments. They give special recognition to CIPIO.ai as an honorable mention. 19:58: Bryan and the Accenture team announce Sara Kooperman as the Fitness Professional Award Winner and share their comments. They give special recognition to Edward Navan as an honorable mention. 26:20: Bryan wraps up the show by thanking the Accenture team and recapping the winners. Bullet List of Resources: http://www.fittechcouncil.org/fitc-innovation-award-2021 https://www.accenture.com/us-en https://www.basic-fit.com https://www.gofit-gym.com.my/en/ https://www.evolutionwellness.com https://multi-ball.com https://cipio.ai https://sarakooperman.com https://www.linkedin.com/in/edward-navan-2171bb3b/#experience https://regymenfitness.com/ Guest Contact Information: https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	23 Jul 2019	086 Rick Mayo: Using Tech & Launching A New Franchise Opportunity	00:22:41
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes longtime friend Rick Mayo, founder and CEO of Alloy Personal Training Center. Initially started in 1992, Rick created Alloy in 2010, a consulting and licensing company as a platform for the Alloy personal training systems, with over 1000 clubs licensed worldwide. Rick shares his thoughts on how to effectively implement technology in the fitness realm, as well as the launch of Alloy's new franchise model. Listeners will appreciate Rick's whip-smart sense of humor and he and Bryan's rapport as they discuss the state of the industry today. One Powerful Quote: 6:00 In this day and age, you can't ignore [tech]. It's the big disruptor for everyone. You can say what you want about it, but if you talk negatively about it, it's just because you're scared of it. 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:10: Rick shares his journey, from working as a personal trainer to pay his way through college, to growth in the 90s to his current status as an icon in the fitness industry. 5:59: Rick shares how he has used tech to grow and advance his business over the years and how tech can be a vehicle to enhance human-centric activities like coaching. 8:50: Sticking with the theme of tech, Bryan asks Rick why some people seem to get lost when it comes to technology implementation, and how do to so effectively. Rick says most people see it as a way to leverage time and effort, but stresses how it can't be used as a way to replace human beings but a way to scale or enhance services, not an end in and of itself. 17:15: Rick discusses his company's plans to launch as a franchise, how he came to that decision and how it will benefit both the brand and consumers. 19:15 Rick offers some pearls of wisdom for his listeners from his 30+ years in the industry, including the importance of trust. Bullet List of Resources: http://www.alloypersonaltrainingcenter.com/ https://www.facebook.com/AlloyPersonalTrainingCenter/ https://www.youtube.com/channel/UCj2LnSyAUT8F9GPoXrCB8Pg Guest Contact information: http://rickmayo.com/#!/home https://twitter.com/CoachRMayo
	07 Feb 2017	012 Valencell & Firstbeat Sensor Technology LIVE From CES 2017	00:36:51
For episode 12 we’re continuing our featured series, LIVE from CES 2017 bringing the top speakers and brands from Las Vegas right to your audio player. Our first guest is Dr. Steven Leboeuf from Valencell. You won’t want to miss our second featured guest, Joni Kettunen, CEO of Firstbeat, and pioneer in physiological analytics and their applications for fitness. His vision for incorporating heartbeat analytics and wearable technology has placed Firstbeat at the cutting edge of the industry. About Dr. Steven As co-founder and President of Valencell, Inc., Dr. LeBoeuf has developed ongoing strategic partnerships between Valencell and leaders in industry and academia. He has raised more than $10M in funding for Valencell and is the inventor/co-inventor of more than 50 granted patents, including dozens of foundational patents in the field of accurate wearable sensors. Prior to Valencell, LeBoeuf led the optoelectronic biosensor program at GE Global Research, where he managed the development and productization of biosensor systems and developed cutting-edge nanosensor technology. Before joining GE, LeBoeuf developed optoelectronic solid-state materials and devices while researching at North Carolina State University. Dr. LeBoeuf holds a Ph.D. in Electrical Engineering from N.C. State and a B.S. in Mathematics and Electrical Engineering from Louisiana Tech University. With fitness wearables, apps, and devices of the rise, Dr. Steven is talking with us about a flourishing segment in our industry called, “hearables.” These are connected devices worn at the ear, typically functioning as an audio earbud, biometric monitor, and can also be used as an augmented hearing device. The hearables segment is projected to have a compound growth rate of over 170% in the next 4 years, and Dr. Steven’s insight and expertise on how this tech will impact the fitness industry will uncover the changes we’re seeing in the way fitness professionals will collect heart rate, blood pressure, perform health and fitness assessments and much more. Listen To Episode 012 As Dr. Steven Uncovers What are hearables? Growth of hearables as a segment in wearables Why there are over 330 million aftermarket headphones now in the marketplace Why track biometrics at the ear? (effective due to arterioles and blood flow) The science of tracking blood pressure and other biometrics at the ear Discover how in 2006 Valencell’s technology lead to the rise of the wearables market Why one of the biggest hurdles with sensor technology is predicting the future (for investors) Making sensor tech seamless? Exploring augmented hearing and voice user input The confluence of combining wearables biometrics with AI for Voice Plus Why use case validation is not done well currently, and what needs to be done for the future Why everything Dr. Steven does is about making people's lives better Top 3 Takeaways From The Show The hearables segment is projected to have a compound growth rate of over 170% in the next 4 years. This technology will impact the future of how fitness professionals will collect heart rate, blood pressure, perform health and fitness assessments and much more. Hearables are poised for tremendous growth, being driven by several orthogonal market forces, however, before mass-market adoption (10 M+ users) can be realized, a few technical challenges remain. The technical hurdles that stand between niche markets and mass consumer adoption are proving stable, seamless Bluetooth and wireless connectivity balanced with advanced features of size, comfort, and power management for long-term comfort and extended wear use cases. Power Quotes From Dr. Steven "At Valencell, we want you live your life well, with whatever wearable you like, and we'll help collect the data you generate to uniquely guide you in your lifestyle to better health." - Dr. Steven LeBoeuf on the Fitness + Technology Podcast "We're seeing that sensor use case validation is often not done well. What companies must do now is work together to test out these cutting edge technologies to meet the demands for seamless functionality and accuracy during real life situations." - Dr. Steven LeBoeuf on the Fitness + Technology Podcast Resources Mentioned From Dr. Steven Valencell Website CES 2017: Optical Sensor Measures Blood Pressure Dr. Steven LaBouef on LinkedIn Catapult sports training Nick Hunn - Industry reviewer Photoplethysmography: a volumetric measurement of an organ. A PPG is often obtained by using a pulse oximeter which illuminates the skin and measures changes in light absorption. Emerging SUUNTO watches powered by Valencell technology Firstbeat Technology Tune In @ 20:25 For Featured Guest: Joni Kettunen, CEO - Firstbeat Mr. Joni Kettunen, PhD, is a pioneer in physiological analytics and its applications. He is leading Firstbeat at the cutting edge of heartbeat analytics for wearables, fitness devices, wellbeing services and professional sports. As of today, Firstbeat analytics is used by hundreds of elite sports teams, thousands of corporations, and millions of consumers to improve their performance and wellbeing. Before founding Firstbeat in 2002, Joni has done and published research in the areas of psychophysiology, behavioral medicine, autonomic nervous system function and stress quantification. Joni received his PhD from the Department of Psychology at the University of Helsinki in 1999. His vision for incorporating heartbeat analytics and wearable technology has placed Firstbeat at the cutting edge of the industry. On this show, you’ll learn about how coaches and trainers are using Firstbeat’s technology to train clients with precision heart rate variability, otherwise known as HRV. Joni is going to share with us how GARMIN is using this technology combined with virtual coaching for athletes and everyday fitness users to support wellbeing and superior performance by tracking much deeper than just steps and sweat. Listen To Episode 012 As Joni Uncovers What is Firstbeat? How Firstbeat models HRV with 20+ phases of heart rate data for actionable use from coaches and trainers How to provide actionable and individual feedback for stress or fitness training or sleep recovery How to model heart rate variability and stress in real life Why using HRV gives a “direct view” into the parasympathetic vagal system, which is strongly related to the recovery systems in the body HRV for coaches in person and virtually GARMIN HRV devices using training Why Firstbeat has grown to 90 people on staff with 20 exercise physiologists alone Understanding the GARMIN Fenix 3 Understanding the Jabra Elite Sport Headphones The challenges for the sensor technology How HRV and 24/7 digital systems in corporate wellness systems are being used to optimize wellness Top 3 Takeaways From The Show Joni believes it's no longer enough to simply capture and measure data. Whatever you are doing, the wearable needs to provide accurate, consistent, and meaningful feedback that is actually useful. It is now understood by the technology sector that serves the fitness, wellness, and corporate wellness settings that collaborating together to do better is paramount. Firstbeat’s accurate heart rate variability (HRV) based measurement and personal diary provide a window to a client’s well-being. This real personalization via HRV and biometric data is allowing greater coaching and lifestyle modification along the wellness journey. Based on decades of research and work with professional athletes, Firstbeat has created a professional grade coaching tool that helps their clients manage stress, enhance recovery and exercise based off of data that matters. Power Quotes From Joni "At any given time there are 15 to 20 different processes in our body that influence our heart rate. We detect those, and out of that we can compose a model of the physiology itself. Once we know what's happening in the body, we can provide much more actionable and insightful feedback for stress, training, fitness level, or sleep recovery." - Joni Kettunen on the Fitness + Technology Podcast "It's no longer enough to simply capture and measure data. Whatever you are doing with the wearable needs to provide accurate, consistent, and meaningful feedback that is actually useful. It is now understood by our peers that in the fitness, wellness, and corporate wellness settings we must come together to do better." - Joni Kettunen on the Fitness + Technology Podcast Resources Mentioned From Joni Firstbeat Technology Stress and recovery analysis method based on 24 hour HRV Whitepaper: Firstbeat method, subjective stress was directly associated with objective stress and inversely with objective recovery GARMIN Fenix 3 Jabra Elite Sport True-Wireless Bluetooth Stereo Earbuds Wellness Professionals one professionals that use 24/7 dashboards Firstbeat is powering over 70 consumer devices to produce meaningful insights for training + wellbeing Firstbeat on twitter Firstbeat on facebook Firstbeat on Youtube Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	08 May 2021	Data & Automation In The Fitness Industry	00:25:32
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Nick Hahn to the show. Nick is the VP of Product for ASF Payment Solutions and Club OS. ASF Payment Solutions is a technology company that provides software, complete payment solutions, and customer support to the fitness industry. By offering integrated software services, as well as flexible payment options, ASF gives clients the ability to generate more revenue through member engagement and grow their business. ASF and Club OS have recently joined FIT-C as part of a commitment to delivering on the needs of the fitness industry and developing products that will help their clients be more successful. Today, Nick joins Bryan in a great conversation on healthcare and the parallels on data, marketing, and automation. One Powerful Quote: 15:50: “You need technology that’s going to show you the relevant comparisons, not just the random, agnostic comparisons.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:42: Bryan opens the show by asking Nick to opine on the realm of digitization and the trends on healthcare and technology. 4:40: Bryan and Nick openly discuss the conflict in owning consumer data by vendors. 7:05: Bryan inquires with Nick about the interoperability and data standards in the healthcare industry. 9:04: Bryan and Nick talk about why there has not been greater disruption and open standards for best in breed service in healthcare service. 10:33: Nick explains how his platform can benefit operators in regards to data-driven decision making. 12:46: Bryan and Nick discuss why operators should focus on objective data and contextual information. 16:31: Nick shares his thoughts on automation. 18:41: Nick delves into scaleability and quality control of technology that can automate and centralize efforts to drive consistency. 20:42: Nick articulates on the greatest opportunities and barriers in the industry with combining utilization and engagement with analytics. 23:02: Bryan wraps up the show by asking Nick his final thoughts. Bullet List of Resources: https://www.asfpaymentsolutions.com Guest Contact Information: https://www.linkedin.com/in/nicholas-hahn/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	15 Jun 2022	Integration Platforms And Why They Matter With Amie Boring, Mike Rucker, & Jarron Aizen	00:31:14
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators. To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request One Powerful Quote: 19:13: “I think one of the burdens of the fitness industry is there is an aversion to variable cost.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:13: Bryan opens the show by introducing the panel. 5:29: Bryan asks the panel how they are using integration technology in their respective roles. 11:09: Bryan asks the panel how operators can piece together their data platforms as a single source. 14:16: Bryan inquires with the panel about the implications of integration platforms impacting the fitness industry and its stake holders. 21:52: Amie shares her perspective on marketing services as a single source of truth on data. 23:26: The panel shares their additional views on integration platforms impacting the fitness industry. 26:15: The panel shares their observations on integration platform tools for the fitness space. Bullet List of Resources: https://www.24hourfitness.com https://www.activewellness.com https://hapana.com https://www.middle.app https://www.perkville.com Guest Contact Information: https://www.linkedin.com/in/amie-boring/ https://www.linkedin.com/in/michaelrucker/ https://twitter.com/performbetter https://www.linkedin.com/in/jarronaizen/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	07 Feb 2020	093 Keri Roberts: The Future of Voice & Conversational Design	00:21:17
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes brand and content strategist, Keri Roberts. Keri serves in a variety of roles, most notably as the podcast host for Inside VOICE and program director for VOICE Summit, one of the largest international conferences for chat and intelligence agents. As one of the leading marketers in the voice automation industry, listeners will enjoy hearing Keri’s thoughts as she and Bryan discuss the importance of implementing voice interface in your brand’s strategy. If you are interested in hearing Keri Robert’s Inside VOICE interview with Bryan on “Voice in the Fitness Industry”, you can listen to it here: https://anchor.fm/insidevoice/episodes/Voice-in-the-Fitness-Industry-with-Bryan-K-ORourke-e816j1 One Powerful Quote: 19:13: “I think voice is something that it’s not just a gimmick. It’s not just something that’s here for a bit and going to go away. It reminds me very much of when social media came out… Voice is and continue to be the same way... I encourage to get educated on it and really think about how you can utilize it for your business, whether it’s internally or externally, with your potential customers.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:58: Keri shares with Bryan how voice was an early adopter for younger users and the statistics behind leading brands using voice in their industries. 6:00: Bryan and Keri discuss how voice integration is a seamless interface for people to adopt technology into their lives. Keri adds how A.I. is a continuous learner through emotional intelligence and voice patterns to create trust and empathy. 9:46: Bryan asks Keri about her background and how she transitioned into her current role. 12:13: Keri discusses specific voice skills and voice role examples evident in the fitness/health club industry can create efficiency for users. Bryan agrees and notes that these and other functional tools will integrate into our daily routine. 16:54: Bryan inquires with Keri on how listeners can involve themselves in the voice industry. 19:13: Keri offers the listeners her advice on why they should consider adopting voice for their business and how to learn from it. She says that it is an invaluable tool that continues to grow and will eventually be omnipresent. Bullet List of Resources: https://www.linkedin.com/in/kerinroberts/ https://www.voicesummit.ai/ Guest Contact Information: https://www.linkedin.com/in/kerinroberts/ https://www.facebook.com/kerinicoleroberts https://twitter.com/kerinroberts https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	17 Oct 2019	088 Hans Muench: Live From FitNation 2019 - Understanding The European Fitness Market	00:17:47
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and colleague Hans Muench, principal of Muench Solutions Consulting, live from Amsterdam. Hans has served in a variety of executive roles including the Director of Europe for IHRSA, Chief Development Officer for Elixia Clubs, and currently serves as an advisor for VirtuaGym and Urban Sport Clubs. He is an ambassador for Gym Factory and acts as a consultant for suppliers and club operators. As one of the leading, trusted advisors in the European health club market, listeners will enjoy Hans’s advice as he and Bryan discuss the overall shape of the marketplace and recap VirtuaGym’s FitNation 2019. One Powerful Quote: 4:31: “There is much of a danger [technology] to be too early as too late…You can only really effectively do as much innovation as you can integrate and implement in your organization.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:26: Hans shares his perspective on the European marketplace and the misconception of “one size fits all” approach. He mentions how innovators are adapting in countries with low penetration rates and understanding the implications of political events such as BreExit in the UK. 6:26: Bryan asks Hans his opinion on the budget model in Europe and the focus on high volume, low cost sector of the industry. Hans says this strategy may succeed if clubs raise prices and build their presence to be dominant in the market. 9:21: Hans discusses how innovation and technology must be integrated into an organization at the right time. He warns, though, that there is a limit to how that can be implemented. He and Bryan also discuss how this is a competitive advantage and the opportunity it gives owners for scalability and value to their customers. 11:58: Bryan asks Hans about the idea behind VirtuaGym’s FitNation 2019 Conference and the importance to its attendees showcasing keynote speakers, location, and topics discussed. 15:00: Hans encourages listeners to visit Europe to learn and understand from savvy operators and their innovation adoptions compared to the U.S. Bullet List of Resources: https://www.hans-muench.com https://fitnation.co Guest Contact Information: https://www.hans-muench.com https://www.linkedin.com/in/hans-muench-653346a/ https://twitter.com/Lazarusmunich https://www.facebook.com/hans.muench1
	10 Oct 2023	Trends On The Latest Wearable Technologies With Angela Moscaritolo	00:38:16
This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes Angela Moscaritolo to the show. Angela is the Senior Analyst for Fitness and Smart Home at PCMag. She has been with PCMag for over ten years and has written over 6,000 articles and reviews. She spent eight years as a reporter covering consumer tech news before becoming an analyst in 2020. Before joining PCMag, Angela was a reporter for SC Magazine, focusing on hackers and computer security. She earned a BS in journalism from West Virginia University and started her career writing for newspapers in New Jersey, Pennsylvania, and West Virginia. Angela is also a yoga teacher and has been actively teaching group and private classes for nearly a decade. Today, Angela joins Bryan to discuss her impressions on what’s happening with the latest wearable technology. One Powerful Quote: 34:51: “It’s not about you. Really, it’s about your client and their needs.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:24: Bryan opens the show by asking Angela about her background. 6:43: Angela shares some of her observations on the Series 9 and Ultra 2 technology at Apple’s Wanderlust Event. 16:49: Angela talks about her impressions on FitBit and the launch of other, newer wearable technologies. 25:28: Bryan inquires with Angela about the partnerships of home fitness solutions and what that means. 34:46: Bryan wraps up the show with Angela giving final her thoughts and advice to the listeners. Bullet List of Resources: https://www.pcmag.com/ Guest Contact Information: https://www.linkedin.com/in/angela-moscaritolo-b6037a16/ https://twitter.com/amoscaritolo https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	06 Jun 2017	031 Increasing Lifetime Value For Fitness Professionals With Technology	00:35:31
In episode 31 we take a deeper look at the churn rate and attrition of fitness professionals in the industry. Whether you are a studio, small or big box club, increasing the lifetime value of a fitness professional is more important now than ever as we move quickly in our digital world where touchpoints from fitness professionals are so important to a club. Understanding that human connection from fitness pros to both clients and members is ultimately the fuel that drives the engine of fitness technology, with these new tech tools entering our world every quarter, what are the platforms that understand the trainer's most important data points and business workflows? In a landscape of sometimes confusing technology applications, how can the right client, club, and trainer ecosystem support both the streamlining of a workday and a proactive approach towards running a successful and sustainable long term training business? Today on the show we're answering those questions, and much more with the CEO of One Fit Stop, Jarron Aizen. About Jarron Aizen Jarron Aizen is an entrepreneur with extensive experience in the computer software and technology industries. Jarron is the founder and CEO of OneFitStop, a SaaS software that streamlines business management and fitness tracking tools into one complete platform for the fitness industry. Listen To Episode 031 As Jarron Uncovers How to increase the lifetime value of a fitness professional The ethos of One Fit Stop; what is it doing for the fitness industry Why giving fitness professionals effective growth tools in order to generate successful businesses is paramount in the digital age What is the common thread among wellness, health and other industries outside of the fitness space in regards to technology meeting the digital needs of consumers Understanding single technology tools vs. machine learning with intuitive guidance and teaching Why the personal trainer turnover rates remain high even with increased available knowledge: Lack of persistence Lack of clients Lack of business skill Why Jarron believes trainers must define their business models and payment structures first before ever working with a client How do we use technology to make the trainer's time smarter for dual ROI of clubs/fitpros Exploring the natural "churn" and constant recruitment problem in our space How will AI and intuitive learning affect CRM and SasS platforms in gyms Exploring how technology bridges the gap of trust between the club and the trainer What gaps exist currently in the fitness technology space that will be filled in the next 12+ months Top 3 Takeaways From The Show Intuitive algorithms sourced from machine learning and AI are beginning to make the next level of both client service and sustainable personal training business thrive. Jarron believes that having the right tech platform to manage a fitness business is important, but what separates the good platforms from the great is not just having the right tool, it's making educated decisions based on a sharpened intuition that is honed from technology that understands what a business needs almost before they do. Jarron believes that the top CPT certification organizations around the world must start to align how they deploy their teaching courses to simulate real-life scenarios dealing with business acumen, rather than just textbook examples of physiology. To lower industry churn, these CPT certification trainings in physiology must also incorporate simulations of how to manage a technology-focused fitness business. For trainers to be successful, Jarron believes that defining a business model and payment structures first (before ever working with a client) is just as important as the technology they'll use. Understand that a trainer's business model will adapt over time, but they first need to sit down and actually design it. For long term success, trainers who match up clients with their business model, and ask themselves "is this client right for me?" will support better systems for enjoying their career and less trainer burnout. Power Quotes From Jarron "We want to measure ultimately how many fitness professionals in the businesses that use One Fit Stop end up staying longer in the industry. The only real way to really measure that is if we are working with the certification companies and getting them at a grassroots level." - Jarron Aizen on the Fitness + Technology Podcast "The technology is merely a facilitator of the trust between the trainer and the health club. It's a powerful tool that let's a trainer know that a health club truly cares about them by providing a solution to help them build and manage a successful training business." - Jarron Aizen on the Fitness + Technology Podcast Resources Mentioned From Jarron One Fit Stop facebook One Fit Stop Twitter One Fit Stop Website One Fit Stop Blog One Fit Stop Instagram Fitness In The Age of Technology Jarron Aizen on LinkedIn Trainer Churn - LIVESTRONG The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	23 Sep 2022	Marketing & Scaling To Profitability With George Liu	00:49:44
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes George Liu to the show. George is the Founder & CEO of Gym Pillars, a performance based agency that uses a pay-per-performance model to help small gyms scale profitably. As an avid listener to the podcast, George joins Bryan to share his story and the lessons he’s learned in marketing and helping gym owners scale to profitability. Learn more about FitNation 2022 Edition: https://fitnation.co Learn more about Club Industry's Executive Summit: https://www.clubindustryshow.com One Powerful Quote: 10:51: “What I learned in the process as far as best practice was that often times marketing and sales is really just being human and caring about the other person that you are connecting with.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:21: Bryan opens the show by asking George about his background. 6:31: George shares about starting his firm, Gym Pillars. 10:43: Bryan inquires with George what he learned from selling and marketing in the gym space. 13:55: Bryan and George talk about opportunities and challenges in marketing for gyms right now. 19:34: Bryan asks George about Gym Pillars and its business model. 25:23: Bryan and George talk about decoupling conversations of marketing from real business model profitability and operations. 29:26: Bryan and George talk about positioning your brand and adding value. 35:16: Bryan asks George to share about marketing, the key things to start, and think about. 43:29: Bryan wraps up the show with George sharing his final pearls of wisdom. Bullet List of Resources: https://www.linkedin.com/in/georgel1022/ https://www.willtocommit.com/ https://www.presskitnow.com/georgeliu Guest Contact Information: https://www.linkedin.com/in/georgel1022/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	18 Mar 2020	094 Garrett Marshall, Paul Bedford, & Mike Leveque: Dealing With The Coronavirus	00:33:58
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes special guests from across the industry in wake of the coronavirus pandemic. As leading thinkers and experts in fitness and club operations, listeners will hear their foresight into the future and how you can stay prepared in this time of uncertainty. The upcoming podcasts will be a series of interviews we hope will be of value to you as this situation unfolds. If there is anything we can do for you, please reach out @bryankorourke or at bryankorourke@gmail.com. Please know, we will get through this. We wish everyone the best. Interview 1: Bryan is with Garrett Marshall, Leading Business Developer, Strategist, & Innovator of Xponential Fitness in Irvine, California. This chain has over 1,800 facility locations and an 8 brand network. One Powerful Quote: 8:47: “We did make a deliberate decision to not over communicate and stick to a 48-hour schedule, so that we could be more formally prepared, and you know, not having the team speaking from a unified place.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:40: Bryan asks Garrett about his current situation and how he’s dealing with the impact. Garrett illustrates how transparent his executive team communicates and how they prepared for probable scenarios with staff/members being exposed and closing locations. He says they have taken the simplistic approach and are trying to meet members halfway. 8:05: Bryan inquires with Garrett as to when his management knew they had to prepare a communication plan around the coronavirus. Garrett says they had an internal discussion and monitored the scope of the situation to see its severity. He says, with the constant stream of new information, he and his team decided to implement 48-hour updated talks to keep their teams unified. 11:10: Garrett mentions how this issue could be a lynchpin for some brands. He describes how they can differentiate themselves from the rest such as offering free streaming service for members. Guest Contact Information: https://www.linkedin.com/in/garrettmarshall/ https://www.facebook.com/garrett.marshall.56679 Interview 2: Bryan is with Dr. Paul Bedford, Researcher, Presenter & Fitness Industry Expert on Retention, Attrition, & Customer Experience. He has helped numerous operators worldwide retain customers & increase revenue. One Powerful Quote: 22:18: “I actually think the small organizations are going to be the ones that get the biggest hit, but I also think they’re probably the ones who customers are going to stay loyal to. And if you haven’t created the loyalty already, if you’re just providing a transactional situation,… then there’s no loyalty there.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 15:25: Paul gives listeners some practical advice on how operators can keep their customers. You can watch the video he’s created for his followers here: https://www.retentionguru.com/blog 17:19: Paul gives his summary of the three phases that will impact membership attendance and retention for health club facilities. He lists what these brands should do. 20:20: Bryan asks about Paul’s personal experience in the UK. He says he is concerned but surmises the opportunity for small operators to build their value and foster a sense of community. Guest Contact Information: https://www.linkedin.com/in/drpaulbedford/ https://twitter.com/guru_paul https://www.retentionguru.com/ https://www.facebook.com/paul.bedford.378 Interview 3: Bryan is with Mike Leveque, Chief Operating Officer of MYZONE. MYZONE is the industry’s leading wearable technology solution and is in over 6,000 facilities in 65 countries. One Powerful Quote: 25:32: “The businesses that will win during this crisis and coming out of the crisis are the ones that do the social connectivity…It’s social connection, social cohesion, social connectivity that’s needed and to the extent that you can leverage technology to continue to build relationships with your clients that’s really important.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 25:00: Bryan and Mike discuss how brands are approaching solutions to the situation for members. Mike says that the ingenuity of technology and social connectivity will leverage successful businesses. 26:40: Mike continues with examples of social campaigns and the impact for users in continuing their fitness journey. 28:52: Bryan agrees with Mike, and they mention how keeping gamification as a core aspect to keeping users engaged. 30:30: Mike offers his finals words of wisdom and reminds listeners that these hardships are temporary. Guest Contact Information: https://www.linkedin.com/in/mike-leveque-29672b1/
	26 Dec 2022	Mastering Content Production & Other Key Strategies With Bogdan Predusca	00:31:19
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Bogdan Predusca to the show. Bogdan is the CEO & Co-Founder of Hyperhuman, an AI-powered video production and delivery platform made for the health & fitness industry. Hyperhuman allows companies all over the world to produce and offer smart, on-demand content that boosts customer retention and drives positive, health outcomes. Today, Bryan joins Bogdan in a conversation on some of his insights about content production and his strategy to helping your business. If you’re interested in attending FIBO 2023, please visit: https://www.fibo.com/de-de.html If you’re interested in attending IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention If you’re interested in applying for our innovation awards, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022 One Powerful Quote: 16:08: “But the why and what should be what do I want to achieve for my customers. What are the health outcomes that I want to present. The success stories I want to achieve for them. That dictates the digital content strategy and all the efforts that we are solving for them.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:48: Bryan opens the show by asking Bogdan about his work in the wearable technology market. 5:44: Bogdan shares why he helped co-found Hyperhuman. 9:15: Bogdan explains to the listeners what Hyperhuman’s technology specifically does for their clients. 11:44: Bogdan talks about case studies and the ideas for how they benefit customers. 14:58: Bryan inquires with Bogdan on his views about content production. 17:01: Bogdan highlights some of his views about the future of content. 20:19: Bogdan shares his observations about developing and using AI tools. 23:46: Bogdan imparts his advice to listeners on their technology journey. 28:38: Bryan wraps up the show with Bogdan as he shares his final thoughts to the listeners. Bullet List of Resources: https://www.linkedin.com/in/bogdanpredusca/ https://hyperhuman.cc/ Guest Contact Information: https://www.linkedin.com/in/bogdanpredusca/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	14 Nov 2017	054 Sunil Saha: Fitness Loyalty Programs For Revenue & Engagement	00:31:23
New technologies in the fitness space are helping everyone achieve greater results as digital reward programs are making the gym experience more enjoyable for customers and more profitable for owners. In the past, running a loyalty program was fairly expensive and required a great deal of manual effort. Now there are automated tools available and tailored to the fitness space that allow members to track progress, use points, and interact with the club, all without the need for additional staff to facilitate the process. This episode is for club owners, operators, and fitness professionals to explore the impact of how digital reward programs can be used to drive engagement, increase spend-per-member, and improve customer retention. For episode 054 we're joined by Sunil Saha, the Co-Founder and CEO of Perkville, a company offering custom automated loyalty programs in minutes that is revolutionizing how businesses motivate their customers to help them grow. Sunil also discusses how fitness management systems are investing heavily in their API's and mobile platforms which is opening up the ecosystems for new players to come in and have an incredible impact on engagement and member experience in the health club industry. With the plethora of technologies at our disposal to increase customer loyalty, how can we use these digital platforms and automated services to enhance the member experience and reduce monthly attrition? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Sunil Saha. About Sunil Saha Sunil Saha is the Co-Founder and CEO of Pervkille, a company offering custom automated loyalty programs in minutes that is revolutionizing how businesses motivate their customers to help them grow. Sunil has been working in technology for over 15 years since graduating with a BA in Human Biology from Stanford and enjoys working in teams to build things that the fitness industry needs in the era of exponential technology, including product management, internet services, healthcare, small business marketing, and more. Listen To Episode 054 As Sunil Saha Uncovers The customer loyalty trends that Sunil believes will impact the fitness space in 2018 How mobile platforms are allowing companies to digitize their loyalty programs The ways technology is impacting the member experience in small and large facilities How to measure the effectiveness of our customer loyalty programs Why larger facilities should focus on driving down their monthly attrition rates How facilities can use A/B Testing to increase referrals and optimize landing pages Strategies for facilities that sell monthly packages to increase their Repeat Customer Rate Striking the right balance on spending enough to keep members engaged without breaking the bank How facilities can generate customer loyalty by exceeding their member's expectations Why new members need to receive meaningful rewards within 3 to 6 months of joining How to create customer advocates who will share their experience on social media and help leverage powerful word-of-mouth advertising How to identify the activities and rewards that are compelling for your members The split testing techniques that Sunil used at LinkedIn How to use rewards to gain information by enticing members to fill out surveys Why engagement increases 30-50% when staff members are properly trained to talk about the program How Perkville is experimenting with machine learning to identify members who may stop coming to the club Additional technologies that are impacting customer loyalty in the fitness verticle How to create loyal customers by using tech to respond to member issues Top 3 Takeaways From The Show Exceeding member expectations is a critical piece for any facility who wants to increase customer retention. Sunil recommends implementing loyalty programs shortly after a member joins and allowing them to start seeing rewards within the first 3 to 6 months. This can act as a successful differentiator for your facility and quickly create a loyal and engaged customer. Along with creating this up-front value, it's also necessary to show member's their progress along the way to keep them motivated as they work towards their goals. Leadership from the top down regarding loyalty programs through educating staff is paramount. If a loyalty program is going to be successful, it's necessary to share, communicate, and properly disseminate within the club. Sunil has seen a 30-50% increase in engagement when staff members are properly trained to talk about the value of loyalty programs. It's important that club's find a good balance between their marketing efforts and their spending. What Perkville helps clubs figure out is how to spend enough to reward and keep members involved without breaking the bank. Facilities must identify the rewards that are compelling enough for their members, while also setting points at the right values on the earning and the redemption side. When the club sets the points at the right values, they increase the chance of having a meaningful and cost-effective program, which at the end of the day means more members seeing their health goals come to fruition. Power Quotes From Sunil Saha "Being able to test is key to understanding how your marketing programs are performing." - Sunil Saha on the Fitness + Technology Podcast "If you structure your membership program incorrectly, it will either cost you too much money or fail to have an impact on your business." - Sunil Saha on the Fitness + Technology Podcast "Quickly responding to customer feedback is one of the fastest ways you can build customer advocacy." - Sunil Saha on the Fitness + Technology Podcast Resources Mentioned From Sunil Saha Sunil Saha Perkville : Rewards and Loyalty ABC Financial Jonas Fitness Mind Body Club OS InTouch CRM Listen360 Medallia MyZone FitMetrix Linkedin Yahoo The Peanut Butter Manifesto GymSales Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message
	28 Mar 2017	020 How Will The #PHITAct Change Our Industry? - Bryan O'Rourke	00:15:27
This legislation has the potential to transform our space and help put prevention in our healthcare system, because as you learn from Bryan, with as much as were doing in the fitness and wellness worlds to reach as many people we can, the reality is that our current healthcare model is broken. On episode 20 we're learning from the President of FIT-C, Bryan O’Rourke, about one of the most pivotal legislations pending in Congress that has a direct impact on the success and longevity of your fitness business. We're talking about the PHIT Act. What we have now isn’t healthcare, it's sick care. Make sure to take action after listening to the show by clicking on this link and view the resources below where you can have your voice heard by writing your member of Congress to ensure that activity expenses are covered under pretax medical accounts. We'll also hear from Bryan about his recent webinar with Club Industry: "The Five Simple Ways To Use Technology To Increase Revenue" and why he believes that consumers have quickly shifted into becoming more digitally attuned now than ever before, and how smart club owners and operators that focus on omnipresence and various technologies can reach current and future members at their deepest needs. Bryan O’Rourke serves as president of the Fitness Industry Technology Council, a consortium of leading companies working on technology standards for health and wellness. These organizations collectively serve more than 1,000 fitness facilities, dozens of organizations and more than 5,000 instructor professionals. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. He has presented as a keynote speaker at industry and corporate conferences on four continents. He is widely published and quoted in periodicals such as Inc. Magazine, the Wall Street Journal and the New York Times, and was recently recognized as one of the top 17 most influential entrepreneurs on Twitter. IHRSA named him one of 13 to watch in 2013. Bryan has recently contributed to a newly released book with other European thought leaders titled "Essentials of Motivation and Behavior Change." Listen To Episode 020 As Bryan Uncovers The Personal Health Initiative Today Act: What the passage of the #PHITAct will mean for the fitness industry How this legislation incentives people to spend money on exercise and self care by making those expenses tax deductible When the legislation has been re-introduced and what we need to push it through congress Bryan's view on the major discussions in the USA about healthcare reform Why 3/4 of chronic illness comes about though lifestyle choices How you can make your voice heard by asking your congressional representative to pass #PHITAct How industry leaders like Meredith Poppler are championing this incredible legislation How this legislation will cost only one-one thousandths of 1% of the annual federal budget over 10 years What this means to families who need more fitness in their lives: Saving 20-30% on annual physical activity costs What are simple ways to use technology to increase revenue in your fitness business Top 3 Takeaways From The Show Right now in the United States, the "sick care" system is broken. Our current paradigm is focused on responding to disease and not preventing disease in the first place. Three quarters or more of chronic illness comes about through lifestyle choices, so when we look at how exercise can positively impact human health, getting people to participate in primary prevention for their own health strategy is smart. If we spend our efforts doing that, we can avoid spending billions of dollars on an unsustainable system. Currently, pre-tax medical accounts are primarily used for reimbursement of medical expenses once you become sick. With the #PHITAct, this will allow taxpayers to place up to $2,000 a year in existing pre-tax medical accounts for reimbursement of physical activity expenses. Lower costs will promote active lifestyles and improve the health of Americans. The #PHITAct will put prevention in our healthcare system. Bryan believes there are four key drivers that are impacting reinventions in our industry: changing consumers, advancing technologies, new economics, and globalism. The bottom line is moving more transactions for the health club online to make it both easy for more people to join clubs, and provide a seamless experience for marketing, selling, and servicing members in a truly personalized way, based on who they are. Power Quote From Bryan "As the technology goes to the trough of disillusionment and climbs the slope of enlightenment, we will see the market rush to adopt. All business models need to look at a strategic view of what they can do for the near-term around existing business models, and how they can apply technology in a way that can really help with their midterm and long-term strategies." - Bryan O'Rourke on the Fitness + Technology Podcast "Right now in the United States, the "sick care" system is broken. Our current paradigm is focused on responding to disease and not preventing disease in the first place. Three quarters or more of chronic illness comes about through lifestyle choices, so when we look at how exercise can positively impact human health, getting people to participate in primary prevention for their own health strategy is smart. If we spend our efforts doing that, we can avoid spending billions of dollars on an unsustainable system." - Bryan O'Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan Ask Congress To Pass #PHITAct PHITAmerica : Make Your Vote Count Bryan's Website Bryan on Twitter Bryan on facebook Meredith Poppler at IHRSA Ted Vickey & Graham Melstrand: ACE Webinar For IHRSA & Health Clubs The Opportunity Of An ERA Is Here With Passage of #PASSPHIT Bryan's SlideShare: The 5 Simple Ways To Use Technology To Increase Revenue The 2017 FIT-C Tech Trends Report Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	02 May 2018	065 Dave Tillman: Automating Services With IOT	00:20:57
For episode 65 we invite Dave Tillman to join the podcast and discuss service automation and how Service Channel's new partnership with Ecofit can explore a whole new level of customer support. What's going to separate the guru genius brands from others, execution engines. Collection of data, enterprise platforms, automation (AI) and human capital will be key differentiators. Listen in as David shares the experiences that other industries have implemented and how it has created efficient operations and reduce costs for their businesses. Along with IOT providing data for owners to better manage their customer experience.
	04 Nov 2019	089 Emma Barry: Implementing Customer Experience & Business Strategy For Boutique Studios	00:30:55
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and advocate, Emma Barry. Emma has lead key senior roles including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the personal betterment sector. Listeners will enjoy Emma’s views on the space as she and Bryan discuss implementation, user experience, and the business model behind boutique studios. If you are interested in Emma Barry’s article publication “Customer Engagement in Boutique Studios” featured in EuropeActive’s Retention Report, you can purchase it here: https://blackboxpublishers.com/en/publications/customer-engagement-in-boutique-studios/ One Powerful Quote: 4:31: “I think the surge definitely is going to continue and increase because we are living in times of convenience with technology and able to take experiences with us… some of these experiences aren’t the same in person, and it doesn’t matter.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Emma shares her insights on the boutique studio phenomenon and the impact use of technology. She says these facilities have an advantage in marrying technology with their customers because it delivers high touch, personalized experiences. 6:26: Bryan asks Emma her opinion on the augmentation of at home streaming from boutique facilities. Emma agrees that this is a great option for those who want convenience in their lives, but there still may be those who attend in person events for unparalleled experiences. 9:21: Emma discusses the gap in understanding the millennial generation and the boutique craze phenomenon. She says that operators should adjust their offerings accordingly to the market, particularly for boomers who may participate in small group activities. She and Bryan also discuss how this is a competitive advantage and the opportunity it gives owners for scalability and value to their customers. 11:58: Emma and Bryan discuss innovation and noticeable trends in the space. Emma mentions the proliferation of offerings in the boutique sector including “hybrid” clubs and how their options have changed into a more specialized service. 15:00: Emma offers some pearls of wisdom and advises listeners to know their “why” and purpose for wanting to be in the boutique fitness space. She mentions that new owners should due their due diligence and understand all of the factors before committing to enter into the market. Bullet List of Resources: http://emmabarry.com https://www.linkedin.com/in/emma-barry-51ba6a3/ Guest Contact Information: https://www.linkedin.com/in/emma-barry-51ba6a3/ https://www.facebook.com/emma.barry.33 https://twitter.com/emzboobarry
	25 Feb 2025	Virtual Road Show: Perspectives On The European Fitness Market With Doug Miller	00:45:59
This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Doug Miller to the show. With extensive experience as an industry advisor, including his role with IHRSA’s European Council, Doug brings valuable insights into the evolving fitness landscape. As the owner of Virtual Road Show, an innovative app providing transformational education to fitness professionals worldwide, he shares his perspective on industry trends and the future of fitness. Today, Doug joins Bryan to discuss his business, industry developments, and the impact of technology on fitness education. One Powerful Quote: 27:38: "I think we run a chance of relying a little bit too much on everything artificial, and we lose the humanity of being a club.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:20: Bryan opens the show by asking Doug about the early days of IHRSA and the European fitness industry. 18:12: Bryan and Doug discuss the competition in the European fitness market. 24:47: Doug shares his perspectives on how technology has changed in the European fitness market. 29:39: Doug talks about his business, Virtual Road Show. 39:18: Doug imparts his final pearls of wisdom to the listeners. Bullet List of Resources: https://www.salesmakers.com/ https://www.healthandfitness.org Guest Contact Information: https://www.linkedin.com/in/salesmakers/ https://x.com/salesmakers https://www.facebook.com/salesmakers https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	02 Apr 2020	096 Dealing With COVID-19: Metrics & Analysis	00:39:50
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes esteemed colleague Blair McHaney to the show. Blair is currently the President and CEO of MXMetrics, the customer experience system developed by Medallia exclusively for fitness centers. As an educator, practitioner, and student of customer experience management, listeners will hear Blair’s practical thinking on the current state of the industry as it continues to grapple with the effects of COVID-19. We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com. If you interested in learning more about MXM and their free access to the Membership Shutdown Survey, visit https://mxmetrics.com/fitness-industry-shutdown-survey/ to sign up. If you would like to learn more about MXM’s Idea Generation System, Crowdicity, register at https://mxmetrics.com/crowdicity/. One Powerful Quote: 34:30: “In a crisis, the starkness becomes more clear between the really good companies and the mediocre. It’s going to become crystal clear coming out of this.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:57: Bryan asks Blair what he has learned from this ordeal, including the decision to reduce subscription fees and the value in gaining more insight into club operations from membership shutdown. 7:20: Blair explains MXM’s Membership Survey as a structured tool designed to capture feedback in understanding member’s attitudes, fears, and what they care about most. 18:53: Blair highlights MXM’s Idea Management Platform, Crowdicity, and its application for communication and support for employees. 23:10: Bryan and Blair discuss what will happen to the future state of the industry and how operators will have to change their business model. 35:28: Blair offers his final thoughts and advises listeners to optimize the necessary tools needed to survive while preparing a plan to excel out of their situation. Bullet List of Resources: https://mxmetrics.com/ https://www.linkedin.com/in/blair-mchaney-1b086a2a/ Guest Contact Information: https://www.linkedin.com/in/blair-mchaney-1b086a2a/ https://www.facebook.com/blair.mchaney https://twitter.com/BlairMcHaney https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	19 Jul 2021	Developing Technology For Fitness Businesses	00:34:00
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Elisabeth Bohlmann to the show. Elisabeth is the VP of Client Strategy for December Labs where she drives expansion strategy and accompanies up-and-coming startups and enterprise companies as a product strategist towards scalable and continuous growth. As an executive in emerging technologies, Liz joins Bryan in a conversation around the challenges of successfully developing technologies in business. Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact One Powerful Quote: 31:35: “Always put the user first at the center of everything…It sounds lame sometimes and so easy but you would be surprised how many people don’t put the user in the center of everything, and they’re going to be the ones that either you know make or break your product.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 5:36: Bryan opens the show by asking Liz about the biggest challenges her clients face with applying technology in business. 7:53: Bryan and Liz discuss the mindset of operators in understanding the context and change of technology. 8:57: Bryan and Liz talk about the need for external reference points as a guide for validating business success. 12:02: Liz defines “democratizing” information to help business make informed choices and build trust. 13:10: Liz articulates on how design interplays with technology. 15:28: Liz explains how she approaches the considerations of multifaceted interfaces with product life cycle. 17:10: Bryan and Liz debate on the art of balancing product development with practical and theoretical applications. 18:35: Liz tells listeners her two most important things for UX/UI improvement. 21:23: Bryan inquires with Liz on the unique dynamics in the challenges and opportunities for health and fitness apps. 30:02: Bryan wraps up the show by asking Liz to impart her final wisdom to listeners. Bullet List of Resources: https://decemberlabs.com Guest Contact Information: https://www.linkedin.com/in/elisabethbohlmann/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	27 Jan 2022	Innovation At Basic-Fit With Marcel Boots	00:30:35
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Marcel Boots to the show. Marcel is the Digital Fitness & Innovation Director at Basic-Fit, one of the fastest growing European market leaders in fitness with more than 1000 clubs and over 2 million members. Today, Marcel discusses with Bryan about Basic-Fit’s successful operation and how they have automated their business with an omni channel experience that is one of the best in the industry. One Powerful Quote: 27:03: “Don’t think everything is already known in our industry. You have to look outside as well.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:48: Marcel describes the background of Basic-Fit and where the brand is today. 7:43: Bryan asks Marcel how he at Basic-Fit approached technology, innovation, and the challenges and opportunities that they faced when getting it done. 10:34: Marcel shares about Basic-Fit’s automation platform as a central command center for overseeing their physical operations. 12:55: Bryan inquires with Marcel about his perspective on automated tech continuing to impact the industry space. 17:00: Bryan asks Marcel what he thinks will become the standard for operators in approaching these trends. 19:54: Marcel discusses public policy and the challenges for Basic-Fit. 25:54: Bryan wraps up the show by asking Marcel to impart his wisdom to the listeners. Bullet List of Resources: https://www.basic-fit.com https://www.linkedin.com/in/marcelboots/ Guest Contact Information: https://www.linkedin.com/in/marcelboots/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	10 Nov 2020	106 Boutiques & Technology	00:38:58
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back friend and advocate, Emma Barry. The two revisit Emma’s views on the boutique studio space as she and Bryan discuss digital and technology ahead of their upcoming webinar series. Emma has lead key senior roles including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. Emma is currently the Chief Creative Soul at Good Soul Hunting which helps health and fitness brands recruit top executive talent. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the personal betterment sector. If you are interested in registering for the upcoming webinar with Bryan and Emma on Tuesday, October 20th, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_YLAyoIGfSyqODmZKEyNzbA One Powerful Quote: 7:28: “We sit on believe systems. We sit on behaviors… it’s the small things that give the big change. It’s not the big change that I want tomorrow because you fail at that… it’s behavioral change and it’s when you need it at the dosage that you need it. And in fact, the most effective behavioral change is when you barely discern it.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:19: Bryan reflects with Emma on the unexpected transformation in the boutique industry, and Emma elaborates on why gamification has become so prominent through hyper personalized data points. 6:07: Bryan and Emma articulate on what behavioral modification drivers are and what that means to users. 8:27: Bryan asks Emma her thoughts on omnichannel content distribution as a means of forced adoption and what she thinks users are demanding. 11:46: Bryan inquires with Emma about the division in apps that deliver value to users. They agree that these tools have become a convenient, integrated experience and a crucial part for business strategy. 17:27: Emma shares what are automated functionalities in boutique studios. 21:12: Bryan and Emma discuss why legacy brands are at a disadvantage to their competitors with digital transformation. 25:13: Emma elaborates on strength training as a micro segment in the boutique studio marketplace. 31:35: Bryan wraps up the podcast by asking Emma how she discerns defining the space by generation. Bullet List of Resources: Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio that Rocks: https://amzn.to/2Ss9XIl Building a Badass Boutique Masterclass: https://www.buildingabadassboutique.com/ Use code BADASS for 75% off Good Soul Hunting: https://www.goodsoulhunting.com Scott Galloway’s Google Is God, Apple Is Sex, Facebook Is Love, And Amazon Is Death?: https://www.forbes.com/sites/johnkoetsier/2017/05/10/galloway-google-is-god-apple-is-sex-facebook-is-love-and-amazon-is-death/#79007fcd282b Guest Contact Information: http://emmabarry.com https://www.linkedin.com/in/emma-barry-51ba6a3/ https://www.facebook.com/emma.barry.33 https://twitter.com/emzboobarry https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	28 Nov 2016	001 Bryan O'Rourke: The New Era of Exponential Technology Part 1	00:32:19
Bryan O'Rourke is an experienced CEO, strategist, investor and advisor who helps organizations and professionals realize their full potential and solve their biggest challenges. With a track record of building teams and growing global brands, his network of associates and partners have served organizations large and small. His present focus is on fitness, wellness, health clubs, technology, innovation, finance, marketing and business development, but his expertise and consultancy extends to a number of disciplines and industries. As an executive and owner in multiple companies he is also President of the non-profit Fitness Industry Technology Council, driving innovation and collaboration the fitness space. He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others. IHRSA named him one of 13 to watch in 2013. Bryan has contributed to two significant books on Innovation in the fitness sector. He delivers engaging customized keynotes and strategic working sessions and is a highly sought after speaker and facilitator who has delivered his message at industry conferences and organizational events on four continents. Listen To Episode 001 As Bryan Uncovers 1 Billion gym and health club members globally by 2025, what's next? Why Bryan is so passionate about the fitness industry and technology The "sick care system" is unsustainable - quality lives and quality of life is a sustainability issue for us and our planet How fitness is broadening its reach as part of an overall progression into life quality and longevity Understanding the "Fourth Industrial Revolution" Bryan's Presentation from London: "Poised For Growth" The 2017 FIT-C Technology Trends Report Globalism: new markets and new innovations How the greatest products of the next 20 years have not been created yet Empowering the genius of the new millennial innovators Steven Kotler's work in technology The rapidly changing consumers, millennials, and boomers Top 3 Takeaways From The Show Club owners, operators, and fitness professionals must embrace the new era of technology in order to capitalize on the tremendous growth that is ahead in the next 3-5 years. Read Kevin Kelly's book "The Inevitable" The consumer of today and the future must be met with omnipresence in the fitness industry. Power Quotes From Bryan “Kevin Kelly has stated that at the rate AI technology is improving, a kid born today will rarely need to see a doctor to get a diagnosis by the time they are an adult." - Bryan O'Rourke on the Fitness + Technology Podcast "In the midst of disruption in a world where having better questions will lead to better answers and to a brighter further for us all." - Bryan O'Rourke on the Fitness + Technology Podcast "Here is the bottom line - in a decade from now many will be envious of not having been involved in what will become a hugely impactful industry. It would be like seeing the first planet take off at Kitty Hawk. That is where we are now." - Bryan O'Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan Steven Kotler's "Six D's" of technology Kevin Kelly's "12 Inevitable Tech Forces That Will Shape Our Future" What are exponential technologies? Bryan’s Twitter Account 2017 FIT-C Technology Trends Report Join FIT-C as a valued member Google Results for Bryan O’Rourke Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact Kelli Hatton for sponsorship and partnership opportunities
	04 Mar 2025	Keepme: Misconceptions About AI Tech Adoption With Ian Mullane	00:31:49
This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Ian Mullane to the show. Ian is the Founder & CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. Launched in April 2019, Keepme has customers globally and assists hundreds of clubs with member acquisition and retention. Today, Ian joins Bryan to discuss AI tech adoption, his business, and operational insights across the industry. One Powerful Quote: 26:43: “Every unique idea only becomes executed because of the team that surrounds you.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Bryan and Ian talk about tech adoption barriers across the industry. 8:21: Ian highlights key misunderstandings about AI. 15:52: Bryan inquires about Keepme’s integration with their customers. 18:18: Bryan asks Ian about Keepme’s unique value proposition. 21:54: Ian further talks about Keepme’s interface and communication for potential prospects. 26:26: Ian shares his pearls of wisdom to the listeners. Bullet List of Resources: https://www.keepme.ai/ Guest Contact Information: https://www.linkedin.com/in/ianmullane/ https://x.com/ianmullane https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	17 Oct 2017	050 Bryan O'Rourke: How Technology Makes You The CEO of Your Own Health	00:35:02
As we fast-approach the one year anniversary next month for the fitness + technology podcast, today we're guided through some of 2017's most critical insights at the bleeding edge of trends and forecasts in our industry with the president of the Fitness Industry Technology Council, Bryan O'Rourke. In this special 50th episode, we cover so much ground and discuss the pivotal fitness and wellness devices for the cloud so that our club operators, owners, and trainers can embrace the meaningful technologies and avoid falling behind the competition. We learn from Bryan about his take on the the way our 3 basic models in the commercial fitness space are being disrupted, how technology makes you the CEO of your own health, why more people die today from overeating than from famine, and the social and economic forces at play that have a direct impact on how all of us will do business in fitness in 2018 and beyond. If you've been listening to the show for a while and have received value from one or many of our expert guests, simply leave us a five star review for the podcast. Your voice helps the show reach more leaders and savvy fitness-tech minded professionals like you find the show, and gives our industry what it needs most right now: the credible, trustable, and tactical information to thrive in this digital era. Over the past 50 shows, we've made a big focus on simplifying a sometimes cumbersome job of finding the reliable and detailed information about the trends occurring in the industry so your business can make informed technology decisions, and in this powerful conversation, we also uncover with Bryan how the rising level of consumer expectation will impact the need for club owners and operators to both embrace and implement the key technologies that will make a difference. With legacy technology systems in the United States driving risk aversion and slowing technology adoption in the fitness industry, what can we do as a fitness technology community to close the gap and serve more clients than ever before? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Bryan O'Rourke. About Bryan O'Rourke Bryan O'Rourke is an experienced CEO, strategist, investor and advisor who helps organizations and professionals realize their full potential and solve their biggest challenges. With a track record of building teams and growing global brands, his network of associates and partners have served organizations large and small. His present focus is on fitness, wellness, health clubs, technology, innovation, finance, marketing and business development, but his expertise and consultancy extends to a number of disciplines and industries. As an executive and owner in multiple companies he is also President of the non-profit Fitness Industry Technology Council, driving innovation and collaboration the fitness space. He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others. IHRSA named him one of 13 to watch in 2013. Bryan has contributed to two significant books on Innovation in the fitness sector. He delivers engaging customized keynotes and strategic working sessions and is a highly sought after speaker and facilitator who has delivered his message at industry conferences and organizational events on four continents. Listen To Episode 050 As Bryan & Josh Uncover How technology makes you the CEOP of your own health How to use the tools and resources from the Fitness + Technology show to accelerate your businesses and career Bryan's favorite interviews and insights from the past 50+ episodes Blending the human aspect with technology to create an all-inclusive health, wellness, and training experience How to find reliable and detailed information about the trends occurring in the industry so that businesses can make informed technology decisions The gap between what's happening in the marketplace and how business owners are choosing to operate The large number of businesses that don't have a reliable resource or means to analyze the data they collect Connecting the dots between credible data and creating long-term behaviors changes for club members The growth and collaboration we see with medical components and our health and fitness routines How the CTA and Wellness Subcommittee are creating important standardizations for tracking and using data The technology that may lead to a "dream dashboard" that will include activity and biosignature data Why the U.S. is lagging in technological adoption compared to many Asian countries and the protocols that might help close the gap How Apple's iOS 11 updates will allow for a more seamless club ecosystem The need for club owners to embrace current technologies so they don't fall behind the competition How the Fitness Industry Technology Council is supporting and mentoring new businesses and entrepreneurs The ways that machine learning and AI may affect the health and fitness industries The 3 basic models we see in the commercial fitness space Membership This model is about selling first and lacks a focus and emphasis on the health outcomes of members. Community/Entertainment People connect to their communities in a socialization construct with exercise being the main component. We are seeing this become more present with obstacle course races such as Spartan and Tough Mudder, and engaging group fitness activities such as Zumba. Outcomes This is the smallest piece of what we see in today's marketplace, although Bryan feels it's where we will find the most growth in years to come. People are realizing that with the rising costs of health care and the wellness epidemics we are facing, there is a serious need for a more holistic, proactive, and results-focused approach from their trainers and facilities. Top 3 Takeaways From The Show As the speed of technology increases, it's more important than ever for club owners, operators, and fitness professionals to make it a priority and "bake" into their weekly calendar the job of seeking out reliable and detailed information about the trends affecting our industry. This habit will provide the ability to make informed technology decisions and ensure members and clients receive the user experience the market is demanding. The advancements in tech have created a seamless fitness experience at many leading facilities, and clubs that fail to stay on top of the current trends members want in today's marketplace will surely lead to falling behind the competition. To succeed in this new era of the fitness industry, it's imperative that business models include an emphasis and focus on the health outcomes and results of their members - not just new business units. As our population is suffering from more disease and the rising cost of health care becomes unsustainable, people across our nation are now seeing that a proactive and results-oriented program is of extreme importance. Bryan believes that in this age of over-information, it's imperative that we don't fall into paralysis by analysis and fail to implement new technology. We are reminded in a previous episode by Marty Weems from Team EXOS that we have to keep pushing forward in this regard. With Bryan's leadership and through this show, you can trust that the Fitness + Technology podcast will continue to seek out the most trustable information you depend on as we move faster towards wellness, fitness, and betterment technologies that are changing the landscape of how you run your fitness business. Power Quotes From Bryan "From a recent survey, two-thirds of businesses use digital marketing platforms, and one-third of those companies admit they don't know how to use it." - Bryan O'Rourke on the Fitness + Technology Podcast "In today's modern world, fitness is evolving into the larger space of overall physical and mental betterment." - Bryan O'Rourke on the Fitness + Technology Podcast "The greatest products and services of our fitness space have not been created yet." - Bryan O'Rourke on the Fitness + Technology Podcast "Being proactive as the CEO of your own health is really important to both the quality of anyone's life in the long run and in the cost of maintaining your quality of life in a sustainable way. That dynamic is not going to go away, in fact it's going to become even more pronounced." - Bryan O'Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan 2017 Fitness Technology Council Fitness Tech Trend Report Episode 010 Technology & The One Thing That Hasn't Change About Fitness - Robert Dyer Episode 023 The Truth About Health Clubs & Behavior Change - Jan Middelkamp Episode 007 Behavior Change, Technology, & Fitness - Dr. Michael Mantel Episode 026 Fitness Technology & Attrition: What Works Best? - Marty Regan Episode 024 Connected Fitness & Beyond - Dan McDonogh, Under Armour Episode 037 The Movement For A #PHIT America - Jim Worthington Episode 032 Technology Disruption Vs. Adoption - Adam Zeitsiff Epidode 043 Technology & Force Multiplied Fitness Training - Team EXOS Episode 029 Technology & Medical Fitness - JR Burgess Episode 036 Remembering Michael Scott Scudder Episode 044 Dave Wright - Fitness Industry Technology Council Episode 047 Fitness Industry Technology Council - Steve Groves Episode 041 John C. Havens: Artificial Intelligence In The Fitness Industry Episode 048 The Latest In Betterment Technology 2017 - Bryan O'Rourke Episode 001 Bryan O'Rourke: A New Era of Exponential Technology Part 1 002 Bryan O'Rourke: The New Era of Exponential Technology Pt 2 Spartan Race Tough Mudder CTA - Health and Fitness Technology Standards CES 2018 Sapiens: A Brief History of Humankind Sportec Conferece "The Leapfrog Effect" 17th Annual IHRSA European Congress - London (Oct. 23-26) Garmin Fitbit Siri Alexa Amazon Echo Google Home The Apple Watch Apple AirPods EuropeActive Events Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message
	24 Jan 2018	059 Bryan O'Rourke: IHRSA Talk	00:38:01
On today's episode, we talk IHRSA 2018 and share Bryan K. O'Rourke's presentation from last year's presentation, "Poised for Expansion. The Future of the Fitness Industry." Listen in as as Bryan discusses key trends that are impacting the industry and laying the ground work for 300% growth in the near future for the industry space. Consumer trends, technology trends, economic trends and globalism and how these things will converge to create a much larger market place then today. The International Health, Racquet & Sportsclub Association (IHRSA) is the fitness industry's only global trade association. IHRSA represents over 10,000 for profit health and fitness facilities and over 650 supplier companies in 71 countries. IHRSA's mission is to grow, protect and promote the health and fitness industry, and to provide its members with benefits that will help them be more successful. The IHRSA 2018 Convention & Trade Show will be held in San Diego, CA, March 21-14, 2018. You can find out more at https://www.ihrsa.org/
	05 Feb 2021	Trends In Emerging Health & Fitness Technologies	00:33:47
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Natalia Karbasova to the show. Natalia is the founder of the FitTech Summit, the leading conference in Europe devoted to fitness technology, wellbeing, and active lifestyle attracting many high-ranking industry executives, investors, and startups. Today, Bryan and Natalia discuss cutting edge technology that she is involved in and what’s to come from these emerging platforms. One Powerful Quote: 30:03: “I believe this is now is the good time for it to understand where your assets are as a club for example or as a personal trainer of course as well and to understand how you can create a hybrid business models because just going to the digital space is super difficult. The willingness to be there is not as high or sometimes non-existent on this level, so I think the clubs have just to understand what the unique selling proposition is.” 4-10 Bullet Points (w/ Timestamps) - Highlighting Key Topics Discussed: 4:10: Bryan asks Natalia about trends involving technology and what she finds most interesting in longevity. 8:54: Natalia shares her thoughts on embedded technology and why the internet of behaviors is indicative of a dystopian society. Bryan and Natalia further discuss monopolized competition, government regulation, and industries as an “arena”. 15:43: Bryan inquires with Natalia if she believes augmented and virtual reality are the next big, competing platforms. 19:07: Natalia talks about gamification. 24:53: Natalia delves into cyborg technology in the sports and fitness space. 28:56: As Bryan wraps up the show, Natalia gives advice to listeners in how they should manage these emerging technologies. Bullet List of Resources: https://www.linkedin.com/in/karbasova/ https://fittechsummit.com https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/ Guest Contact Information: https://www.linkedin.com/in/karbasova/ https://twitter.com/karbasa https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	18 Sep 2018	071 Rasmus Ingerslev: Fitness Lifestyles and The New Era of Clubs	00:27:20
This week, on the Fitness + Technology podcast we welcome Rasmus Ingerslev, chatting to us from Stockholm, Sweden. He is the Chairman of REPEAT in addition to IHRSA and Executive Vice Chairman of Wexer. Co-founder of the Danish Fitness & Health Organization, Rasmas has been noted as one of Denmark’s top CEOs and has a formidable reputation in the global fitness + tech innovation space. Building on Rasmus’s two decades in fitness entrepreneurship, REPEAT is the next generation of gym club. REPEAT is a urban brand designed with millennials in mind--more like a nightclub than a YMCA. It’s bigger and better than exercise; it’s about lifestyle--that, with world-class technology, seamlessly folds in with customers’ pre- and post-workout lives.
	14 Nov 2024	Navigating The European & Global Fitness Industry With Herman Rutgers	00:36:03
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Herman Rutgers to the show. As an expert in setting up and expanding international brands in durable consumer goods with a specialization in sports, health & fitness, Herman is the International Ambassador for EuropeActive, the leading non-profit organization representing the European fitness and physical activity sector, and Board Member to Basic-Fit, the largest fitness chain in Europe. Today, Herman joins Bryan to talk about an array of topics including industry acquisitions, different operational styles, globalism, and EuropeActive’s European Health & Fitness Forum. One Powerful Quote: 32:04: “The 4 P’s of marketing are place, product, promotion, and price. I would add two other P’s, people and profit.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:29: Bryan opens the show by highlighting Herman’s background and EuropeActive’s Deloitte Research Report. 11:11: Bryan asks Herman how he juxtaposes US to European operators. 16:32: Bryan inquires with Herman about geopolitical events impacting the industry. 26:13: Herman shares his thoughts on technology and its impact on the industry. 31:58: Bryan wraps up the show with Herman imparting his pearls of wisdom to the listeners. Bullet List of Resources: https://www.europeactive.eu/ Guest Contact Information: https://www.linkedin.com/in/herman-rutgers-9a984ab/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	09 May 2017	026 Fitness Technology & Attrition: What Works Best?	00:30:59
Marty Regan is Vice President of Sales for Club OS, the leading sales and retention tool in the fitness industry. He has been in the fitness industry for nearly 10 years, working with clients to bring them best in class software solutions to best serve their business. Prior to fitness Marty's diverse past included Stand Up Comedy and even a stint as a tow truck driver. Club OS is an all-in-one health club platform. It's built to be fully customizable and allows all types of business models to be configured within. We leverage the best partners in the health club industry to create a seamless workflow between your billing system, and the Club OS sales CRM and PT management system. The software provides real time reporting and analysis for our customers so they can make informed decisions. We also automate many business processes that are typically done manually, allowing our customers to focus on running their business. In this episode, we're exploring the nuances of technology and member attrition, what club owners and operators can do to let go of outdated systems and harness the power of detailed and actionable strategies for keeping more members happy, and what makes them tell their friends about your club. Marty Regan, Vice President of Sales for Club OS, is taking us through what's really working when it comes to text, email, and phone correspondence that is making a difference as we ride this wave of technology adoption in our industry and how it relates to your fitness business. Listen To Episode 026 As Marty Uncovers What is Club OS and what solution does if offer for the fitness industry? Understand dynamic lead nurturing: what is the commonality between what all clubs need to do The relationship with the member: a core plain point for clubs nationally Understanding the granular follow up process for new lead and especially new members within 90 days Integrating additional amenities through the consistent message delivered by scripting Exploring the tools for lowering attrition with a club CRM system and consistent script: Call, text, email, and why texting wins with the right compliancy With new technology, how can club owners meet the demands of fighting attrition Reward Programs Vs. "Win Back Offers" and creating referral programs using your happiest members Seeing the viability of email marketing versus texting with A/B testing for efficacy with attrition The golden order of operations for lowering attrition via phone, email, automated text Top 3 Takeaways From The Show Understanding the emotional and motivational factors of new club members in the first few months of the customer journey is paramount for lowering attrition. By using personalized touch-points pulled from a customized CRM, clubs have the ability to communicate effectively with gym-goers now more than ever before. Win back offers are not as effective as creating a digital ecosystem that guides a club member to get the full experience of using the club. Through combining predictive analytics and smart texting, email, and phone correspondence, customer relationship management software is now more about knowing the member decisions and marketing to what inspires them. As more and more CRM systems rise in our industry, what separates the great clubs from the good will be integrating staff, technology, and effective brand promise scripting into all communications. For small boutique studios, it's always been easier to know the member-base intimately when compared to big box gyms. However, with the use of comprehensive tracking via digital solutions, those granular details about each and every member are now becoming more commonplace. As members want more unique experiences in clubs, technology is delivering a way to have real conversations when they matter most. Power Quotes From Marty "The more ingrained you can get that member into your club, the much more likely they are to stay. You can also use win-back offers, but those are fairly difficult to do once that person has decided to leave. What we're focused on this year from a retention standpoint is predictive behaviors. We're now understanding when to reach out from key behavioral data found in the club's CRM." - Marty Regan on the Fitness + Technology Podcast "Those that go to the gym are inherently competitive. Members earning points and seeing where they stack up against other members while in the club or studio really drives retention. We see this a lot with the combination of fitness trackers and broadcasting fitness data on the walls during classes." - Marty Regan on the Fitness + Technology Podcast Resources Mentioned From Marty Club OS Website Club OS LinkedIn Club OS Twitter Club OS facebook Club OS blog TCPA Texting Law Bryan O'Rourke on LinkedIn: Is "Following Your Passion" An Idea Doing More Harm Than Good? Nurturing the lead process of making the sale How to get your gym or fitness business on Google maps The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	28 Nov 2017	056 Josh Lloyd: Using Technology For The Member To Win	00:33:04
For episode 56, where learning and growing from the CTO of FitMetrix, Josh Lloyd about using technology for the member to win. This is something that we explore quite a bit on the show, but this is a deeper discussion where we are learning from Josh about the strategy and tools that will connect the sometimes disparate technology silos inside and outside the club to help bring them back together. In this podcast we're talking about not only how to use technology to enhance and uplevel the customer experience but also how to incentivize healthy living through data points collected via gamification and that relationship to smart push notifications sent to members. FitMetrix was founded in 2013 to solve a need around group training but has now evolved to a more robust platform that does much more by bringing in best practices from outside the fitness industry: FitMetrix has significant technical experience and believes customer service is the most critical path to success. With technology racing ahead faster than ever before what are the smart data sets that club owners and operators can piece together in a tracking solution designed to increase member retention while giving clients better results? The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Josh Lloyd. About Josh Lloyd Josh Lloyd is the co-founder and CTO of FitMetrix, which provides state of the art technology to gyms and health clubs to give members the ability to schedule, train and receive real-time tracking of effort and performance through a facility’s website or customizable app. FitMetrix has partnered with hundreds of gyms across the nation, including Life Time Fitness, Gold’s Gym, Cycle Bar, Cooper Institute, US Fitness and more. Prior to co-founding FitMetrix, Josh was the co-founder and visionary of ShopVisible LLC, which provided business owners with smart technology that combined solutions for customer service, back office, inventory, marketing, accounting and IT into one SEO friendly tool. Due to the success of ShopVisible, Josh was ranked as one of Atlanta Business Leaders’ Top 25 Entrepreneurs in Atlanta in 2012. Prior to ShopVisible, Josh was the Director of Research and Development for CareMedic Systems Inc., as well as Omega Systems Inc. Josh has a bachelor’s degree in business from Florida Atlantic University and has 20 years of experience in professional software development. Listen To Episode 056 As Josh Uncovers Why Josh left the automotive industry to retail and now fitness How key data from treadmills, ellipticals, rowers, and other cardio pieces can be used to tailor the member experience by tying them into a deeply functional tracking solution Why getting the information from the members exercise sessions while in the club is a powerful proactive fitness facilities How to use leaderboards to drive member journey in class settings How to use smart activity data that ties into the long tail of a member's journey How proactive fitness facilities and health clubs are creating an ecosystem that contains brand evangelists How a brand can bring value to a member even when they aren't in the 4 walls of the club The role of wearables and insurance companies in big health data and how facilities can explore a win-win Why Josh believes that this is the most exciting time to be in the fitness industry Understanding "Emotional Resistance" – why people do things to sabotage their success in reaching fitness goals Why FitMetrix partnered with Perkville to engage more members in 2018 Actionable steps for club owners, operators, and fitness professionals around technology and members Top 3 Takeaways From The Show The merging of the inside club data and outside club data is more important in 2018 than before. Josh believes that smart aggregate data from treadmills, ellipticals, rowers, and other cardio pieces can be used to tailor the member experience by tying them into a deeply functional tracking solution. By getting the information from the member's exercise sessions while in the club, proactive fitness facilities can now reach more of an emotional context for motivation by delivering detailed and actionable incentives to members. Josh speaks to the power of using leaderboards to drive more members to a successful health journey. At the end of the day when the technology is not there, you're self-regulating. When a member's stats are up on a leaderboard at the same time of the people next to them, they are going to push themselves harder, and everyone's going to push themselves harder, which creates a more dynamic class experience that they'll tell their friends about. When we view the power of wearables and creating a true ecosystem that is built for the member to win, clubs that partner with insurance companies and medical fitness organizations will now start to rise above their competitors as we look towards 2018 with more tools, technology, and the need for programs that reward people at their deepest needs. Power Quotes From Josh Lloyd "What we must ask as an industry is what can we be doing outside of just booking a class, outside of what is just happening in the studio, but also what are the other opportunities we can use to engage with the member?" - Josh Lloyd on the Fitness + Technology Podcast "At the end of the day when the technology is not there, you're self-regulating. When you're up on a leaderboard at the same time of the people next you, you're going to push yourself harder, everyone's going to push themselves harder." - Josh Lloyd on the Fitness + Technology Podcast Resources Mentioned From Josh Josh Lloyd on LinkedIn Become a Member of FIT-C FitMetrix on the web FitMetrix on Twitter Fitmetrix on facebook Fitmetrix partners ABC Financial Club Ready Emotional Resistance – why people do things to sabotage their success in reaching fitness goals Outside Online - The Surprising Ways Your Fitness Data Is Really Being Used 054 Sunil Saha: Fitness Loyalty Programs For Revenue & Engagement 042 Josh Cherry: The Future of Fitness Gamification 049 Michael Wood: Fitness Devices, Data, & Ecosystems Josh Lloyd - Developing The Future Of Fitness 053 Nir Eyal: Consumer Behavior & Creating Habit Forming Products John Hancock Wearables Program - Vitality Points Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message
	19 Feb 2019	077 David Minton: New consumers, new tools, new businesses. Live from Bologna, Italy for the ForumClub Event	00:13:43
This week, on the Fitness + Technology Podcast, Host Bryan O'Rourke welcomes David Minton, founder and director of The Leisure Database Company, purveyors of customer profiles, market data and site analysis for the fitness industry . The pair speak to us from the Grand Majestic Hotel in Bologna, Italy, where they have just spoken on a panel at ForumClub entitled “New consumers, new tools, new businesses” with other industry leaders, and they share their key takeaways from this star-studded panel.
	11 Aug 2023	Generational Dynamics, New Tech, & The Experience Economy with Rick Mayo	00:37:44
This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes back Rick Mayo to the show. Rick Mayo is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system. Not only has Rick experienced success as a fitness entrepreneur, he has also delivered keynotes on personal training and fitness business trends to audiences around the world. He has also been an advisor to organizations like the Gold’s Gym Franchise Association and the American Council on Exercise, among others. Rick’s views have been featured in numerous reports and articles in addition to several books and many podcasts on fitness business trends around the world. Today, Bryan joins Rick to discuss the state of the fitness industry with specifics on generational dynamics, new tech, and the experience economy. One Powerful Quote: 32:39: “The greatest business models haven’t been invented yet.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:11: Rick introduces Bryan to the show by asking about his professional background. 6:14: Bryan shares with Rick about some of the latest trends in generational dynamics. 9:57: Rick inquires with Bryan about his bullish views on the US economy. 16:43: Bryan speaks on AI technology integrating into overall society. 21:24: Bryan articulates further on the disruption of the experience economy from AI technology. 25:22: Bryan surmises about why people are compelled to create and deploy new tech. 29:32: Rick and Bryan speak on the future of the fitness industry. Bullet List of Resources: https://alloyfranchise.com/ https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwjr64PvldWAAxUVmWoFHTIZBDAQFnoECBwQAQ&url=https://podcasts.apple.com/au/podcast/alloy-personal-training-business/id1477274225&usg=AOvVaw0GBAi_BpDUSNXO__8RjPrR&opi=89978449 Guest Contact Information: https://www.linkedin.com/in/teamalloy/ https://twitter.com/CoachRMayo https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	04 Oct 2022	Insights For Startups & Other Key Trends With Steve Maisonet	00:30:44
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Steve Maisonet to the show. Steve is the Co-Founder & CEO of MoFit, a fitness tracking and community engagement app that helps gyms and fitness clubs engage, motivate, and ultimately retain their members longer. MoFit provides an engaging, fitness tracking experience that is unique to each gym brand and helps build stronger gym communities. Today, Steve joins Bryan to share his insights for startups as well as discussing other key trends in gamification, personalization, and engagement. Learn more about Club Industry’s Executive Summit: https://www.clubindustryshow.com Learn more about FitNation 2022 Edition: https://fitnation.co One Powerful Quote: 16:42: “You have to always stay in tune with your members. Understand their current motivations and tap into both intrinsic and extrinsic motivation drivers to keep them coming to sustain their motivation, and this is just an ongoing process that you have to do with your members.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:14: Bryan opens the show by asking Steve his view on the challenges in technology for gyms and how this started MoFit. 7:41: Bryan and Steve talk about intuitive user experience and providing real value. 9:56: Bryan inquires with Steve on his approach to engagement with MoFit and his thoughts about it. 14:42: Steve discusses the barriers and problems existing for clubs to keep member motivation. 17:50: Steve shares his views on proper personalization. 20:02: Bryan and Steve talk about the disparity in personalization and a single source solution. 23:14: Steve talks about his company MoFit. 27:03: Bryan wraps up the show with Steve sharing his advice for startups. Bullet List of Resources: https://www.linkedin.com/in/stevemaisonet/ https://www.mofit.io Guest Contact Information: https://www.linkedin.com/in/stevemaisonet/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	12 Jul 2023	Wellness Trends, Tech Integration, & Business Challenges With Bob Esquerre	00:22:55
This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes Bob Esquerre to the show. Bob is both nationally & internationally recognized as a business planner, a leading educator, and personal trainer. As the CEO & Senior Consultant of the Esquerre Fitness Group International, Bob is an active participant in lecture circuits as a sought after speaker in the areas of fitness, health & wellness program design, development and implementation, and personal training. Today, Bob joins Bryan to share his perspective on wellness trends, technology integration, and overall challenges in the industry space. One Powerful Quote: 18:08: “The biggest asset for us is the customer.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:37: Bryan asks Bob what he is witnessing as trends in the marketplace. 6:05: Bob talks about staffing as it relates to health and wellness. 11:46: Bryan inquires with Bob about the primary challenges with staffing. 13:23: Bob articulates on the advantages and pitfalls of technology adoption. 15:36: Bob explains the changes for fitness professionals and its impact on the industry. 17:50: Bryan wraps up the show as Bob imparts his pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/bobesquerre/ Guest Contact Information: https://www.linkedin.com/in/bobesquerre/ https://www.facebook.com/profile.php?id=100082951030410 https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	16 May 2017	027 Bobby Cappuccio: Creating Company Culture In A Digital World PT 1	00:29:49
For part one of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio. A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what has been a hot topic recently among trade magazines, industry shows, and in round tables is a looming question: How can teams come together to form a culture that adopts new technology to deliver phenomenal client and customer experiences, and what is the mindset and best approach that really works from leadership? If you've been curious about connecting the dots between data and customer engagement, our first half of this two part episode is teeing up Bobby's story of learning to use psychology and social media to deliver on culture, and in our second half, he'll bring it all together to provide more clarity on what leadership and culture means to the club in this digital world. Be sure to listen to episode 028 right after this show to hear our Fit Six round where Bobby shares his perspective on what our space needs most right now and how to make the most out of new opportunities created by technology and neuroscience. Robert Cappuccio, aka Bobby Cappuccio, stands at the forefront of a life altering and ever evolving industry: wellness. He has spent the last two decades of his life pushing for not only an industry-wide but an individual to individual shift in perspective, from a solely outward focused goal oriented approach to health and fitness to a more holistic approach centered on behavioral change. A phenomenon that has helped position PTA Global (a company he co-founded) as a leader in professional fitness development. A best-selling author, sales, leadership, and cultural development consultant for various companies including Hilton Hotels, Virgin Active, Equinox, David Lloyd Leisure and multiple businesses nationally and abroad, Bobby travels the world impacting lives, inspiring positive change and growth in individuals and companies alike. Listen To Episode 027 As Bobby Uncovers Why "business as usual' won’t cut it in the new digital world Why you can't be a people person in today’s world without technology Uncovering the deeper meaning for culture: What do you want to contribute, what problem do you want to solve? Creating culture: What Bobby means by "Distinction or Extinction" Why you can't afford not to embrace technology Mark Smith: "If we can change the culture, we can change everything." How did IBM change company culture and how does that relate to the fitness industry? How do mid-tier clubs thrive in the new digital world? Knowing what to do is the the answer: 20% is knowing what to do, 80% is communicating with yourself is taking action on what you know Practical tips that make fitness leaders and Fit Pros perform better on the fitness floor and in teams Emerging trends: community based wearable technology Why "micro-missions" are essential to galvanizing company culture What opportunities and roadblocks does Bobby see in our industry around the intersection of technology and fitness in the next 2 years Bobby on Leadership: "You have to be able to imagine a future that would not exist otherwise." Top 3 Takeaways From The Show Bobby believes that the technologies to create a robust company culture and generate real conversations with new members are already out there. It's now up to the clubs and staff to adopt it and bake it into the way they operate. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from the club, where for every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery in a real conversation. This is where we can use technology to truly help them identify what they really want. When creating a thriving company culture in the digital and brick and mortar worlds, Bobby believes you can't afford not to engage in technology. Accept that sometimes you will create social media messages that will hit, and other times they won't. It is important to not take it personal. Don't get emotional because it's not about you, it's about what you want to contribute for other people. For technology and people to work in harmony, we must have cultural transformation, not just execution. Real culture is a galvanized when a group of people share set of beliefs and rules that create ensuing behavior patterns. 20% is knowing what to do, 80% is communicating with yourself in a way that gets you to take action on what it is that you know. That's why wellness and behavioral practices, rather than nonspecific isolated modalities, are now becoming a mega-trend. Power Quotes From Bobby "As a coach, presenter, and consultant of both sales management and training across our industry, I know the technology we need is out there. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from your club where every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery of a real conversation. This is where we can use technology to truly help them identify what they really want." - Bobby Cappuccio on the Fitness + Technology Podcast "Technology has changed the way we have to sell, for the better, forever. You cannot get away with some of the complete and utter rubbish we got away with 20 years ago." - Bobby Cappuccio on the Fitness + Technology Podcast** Resources Mentioned From Bobby Bobby Cappuccio website Bobby Cappuccio twitter Bobby Cappuccio facebook Bobby Cappuccio LinkedIn Bobby Cappuccio Instagram Bobby Cappuccio University: IDEA FIT Courses IBM Turnaround: "Culture Not Execution" Scranton University: 92% of NYE goals fails, why? Mega-trend: Wellness & Behavior Change Transtheoretical Model of Change The neuroscience of play How do we implement neuroscience into fitness - Ray Sugarman Peter Drucker: "The purpose of a business is to create and keep a customer" Fight Club: A Novel The Life & Times of The Wicked Witch of The West Eric Hoffer: Philosopher Man's Search for Meaning The Psychology of Winning: Ten Qualities of a Total Winner The 2017 FIT-C Tech Trends Report
	05 Sep 2017	044 Dave Wright: Fitness Tech, Data Accuracy, & Machine Learning	00:34:39
For episode 044 we're excited to bring you one of the most sought after leaders in our space for an important discussion around data collection accuracy and its relationship to the growing demand for AI and machine learning in the fitness industry. We're talking with our returning guest, Dave Wright, the CEO of MYZONE for his second appearance on the show to explore the impact of collecting fitness data for practical use, the difference between incidental versus concerted activity when we look at fitness consumer activity, where the gaps are in adoption and how our industry can rise to the demand for true omnipresence. We're also uncovering how MYZONE is proactively educating fitness professionals and leaders on how to take in the right data set, understand it, and use technology to support executing a sustainable health and fitness experience for the new era of our consumers. With more data sets being delivered than ever before, what are the most important ones and what do fitness leaders, trainers, and operators really get to pay attention to not only for ROI, but to deliver an enhanced customer experience? The answer to that question and many more takeaways for club operators, owners, and fitness professionals in this episode with Dave Wright. About Dave Wright Dave Wright is the CEO & owner of Creative Fitness Marketing, a global company with offices in the UK, Australia and North America that has served the international fitness community since 1990, specifically helping people be more and stay more physically active. He is also the CEO and creator of MYZONE® - a cloud based and wearable technology "Physical Activity Heart Rate Monitor & Fitness Tracker," used to monitor and increase exercise adherence. As a health club operator with 10 health clubs, and a board director of the UK’s Fitness Industry Association, an international presenter, Dave is featured regularly in international trade magazines. Listen To Episode 044 As Dave Uncovers Why Dave believes that the wearable accuracy still has room to improve in order to achieve comprehensive functionality through "trustable" accuracy Incidental vs. concerted activity: Exploring the different segments of fitness consumer's movement activity Understanding the 8 aspects of MYZONE's success for club owners and operators: Products User communication Group display Intuitive reporting Effort points (MEPs) Operator resources Best practices User interface Why time sedentary vs. active is one of the top three activity metrics any club owner or operator should be tracking The true standards of what really measures physical activity via World Health Organization Why Dave believes that the future of fitness technology will align with health insurance industry Exercise adherence: what tech-based programs will deliver in 2018 Artificial Intelligence + Machine Learning: how MYZONE is taking a deeper look into utilizing these technologies to serve the fitness industry New developments around wearable tech in our industry Education for fitness professionals: MYZONE's educational curriculum in fitness and technology Virtual coaching & biometrics remotely monitored by a coaches: how dave sees biometric data being used specifically around coaching How MYZONE has integrated Facebook to the customer journey Identifying the gaps for improvement and opportunity in regards to fitness data collection What data collection methods will be of most service to both the end-user and the coach or fitness professional Commonality of technology requests in regards to functionality they are looking for What is the deeper technology functionality that will benefit club owners and fitness pros in 2018 Top 3 Takeaways From The Show As operators and owners begin to use wearables and data sets more and more via incidental and concerted activity from their fitness consumers, Dave believes the most important thing is attaining trustable data. Your database in order for artificial intelligence or machine learning to be leveraged powerfully must be cleaned and trustable. Once these data sets are verified as being "clean" then you can start plugging in long-term behavior change strategies for the customer's journey. For savvy club owners and operators, as well as tech-minded fitness professionals, gathering all the right information about fitness and technology can be challenging at times. In addition to the Fitness + Technology Podcast, Dave suggests partitioning time for dedicated research around fitness tech trends by simply going to the Kickstarter website where you will see the intentions and possibilities around fitness tech in our space. Now is the time to set aside calendar blocks for this research, as staying on top of tech trends will help drive fitness facility and career success as AI and machine learning useage exponentially grow. With the rise of demand from all customer segments who want that seamless omnipresence from clubs both at home and inside the 4 walls, Dave sees that we are extremely behind the curve as an industry. He spoke to us about the "frictionless experience," otherwise known as the use of automatic triggers combined with machine learning and AI technology that will deliver seamless interactions required between the customer's exercise, activity, and lifestyle data sets that will change the way we do fitness, forever. Power Quotes From Dave "Meeting the customer where they are is the most important thing in the age of technology. As an industry, currently one defendable position we have is not our bricks and mortar, it's our knowledge and our motivational skills including the ability for the trainer to spot, help, and support their customers personally." - Dave Wright on the Fitness + Technology Podcast "If the data is not accurate then it's very hard to apply any form of machine learning. As operators and owners you might have various records on your database, but if that database is not cleaned and checked to make sure you can run credible data off the backend (with the same applying for any data from biometrics) then you can't yet start looking at behavior trends. Yet, that's the most exciting part of it, where we can start to spark really powerful change with the use of artificial intelligence and machine learning." - Dave Wright on the Fitness + Technology Podcast "What are the limitations and why is it, as an industry, that for the best part of 50 years that 50% of all the people that join clubs now in January actually leave by November, or even stop exercising for April and May? It fascinates me as a business that it costs seven times more money to get a new member to your club then to keep an existing one, yet so much of the membership campaigns in health clubs around the world are just focused on filling the top end of the bucket, rather than asking how can we stop the flow of members out the back door." - Dave Wright on the Fitness + Technology Podcast #015 Resources Mentioned From Dave The 2017 FIT-C Fitness Technology Club Survey MYZONE website MYZONE on Facebook MYZONE on Twitter MYZONE on Instagram Ring: Doorbell company Fitbit: It All Hinges on The Watch KickStarter Technology + Fitness Segment Fitness + Technology Podcast #11 - Tom Cortese, CEO, Peloton Press about MYZONE Dave in Global Sports Jobs Technology Video Stuff Magazine features MYZONE At Midtown Athletic Clubs, MYZONE Engages Members Companies start implanting microchips into workers' bodies HILTON Hotels: Integrating Fitness As A PIllar of the Customer Journey MYZONE Signs on as ClubConnect Education Partner ROCK health digital health funding in Q1 2016 Fitbit accuracy questioned in May 2016 (lawsuit) How wearable tech will be the heartbeat of the modern gym Wearable Technology Awards MYZONE 2016 Fitness + Technology Podcast #015 - Dave Wright The Current State of Wearables Fitness + Technology podcast #001 Bryan O'Rourke: A New Era of Exponential Technology Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message
	10 Dec 2020	Fitness & Technology Trends At ClubCorp	00:23:39
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Michele Meleski to the show. Michele is the VP of Fitness, Racquet, and Recreation at ClubCorp which operates over 200 clubs and serves over 430,000 members. Her history in the space includes other notable executive positions at The Bay Club Company, Wellbridge, World Gym, and VillaSport Athletic Club & Spa. Today, Bryan and Michelle discuss trends in leisure and lifestyle operations, the impact of technology, and some advice about the industry space. If you are interested in registering for their upcoming eGym webinar series on ClubCorp with Bryan, Michele, & Dana Milkie on December 17th at 2PM EST, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_wahS2ESZRzO8gYC5gEPJAg One Powerful Quote: 4:35: “It’s always people first then it’s programs and then it’s product. And if you get all those things right, those three things right, then it typically leads to a successful business model.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:48: Bryan asks Michele about the history of ClubCorp as she describes what it means to be in a lifestyle community as a fitness professional and member. 6:43: Michele shares the scope of fitness services provided at their facilities. 8:36: Michele articulates Bryan’s response in how to approach operationalizing lifestyle, leisure experiences. 13:25: Michele gives her perspective on technology as a value added driver to complement relationships and offer the flexibility of connection. 15:45: Michele delves into the unique challenges in light of COVID and what she believes will be the future of health. 19:06: Bryan wraps up the show by asking Michele to impart her final thoughts to listeners. Bullet List of Resources: https://www.linkedin.com/in/michele-meleski-520771a/ https://www.clubcorp.com/ Guest Contact Information: https://www.linkedin.com/in/michele-meleski-520771a/ https://www.facebook.com/michele.meleski https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	28 May 2019	Episode 82, Bryan O'Rourke: IHRSA 2019 Roundtable	01:02:51
On this week's Fitness + Technology podcast, Bryan joins us direct from the 2019 IHRSA Conference for a member roundtable entitled “Club Technology: Trends, Opportunities & Threats.” IHRSA is a global community of health and fitness professionals representing 8,000 member clubs in over 70 countries, whose goal is to grow, protect, and promote the health and fitness industry. This year, IHRSA members flocked to San Diego to learn from and network with the best and brightest in the industry, and Bryan, after a brief presentation, takes questions from club owners and operators in the audience, while other participants and audience members chime in with their own experience as club owners and operators.
	01 Sep 2023	Trends In Commercial Fitness Equipment With Jeff Dilts	00:38:27
This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes Jeff Dilts to the show. Jeff is the VP of Global Marketing & Product Innovation at Core Health & Fitness. With a highly respect background in product development, Jeff joins Bryan to share his insights on the trends in commercial fitness equipment. If you’re interested in learning more about VertiMax’s 2023 Summit, please visit: https://www.eventbrite.com/e/vertimax-summit-2023-tampa-fl-registration-486879247937 One Powerful Quote: 32:01: “From an operator’s standpoint, you have to constantly being listening.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:10: Jeff shares his insights on the commercial fitness space. 6:18: Bryan and Jeff talk about technology integration with indoor cycling. 11:43: Jeff further articulates on technology integration with other cardio equipment. 15:13: Bryan and Jeff recognize the history of StairMaster and what’s trending in cardio equipment. 20:07: Jeff explains the rise in strength training. 27:22: Jeff gives his views on omnichannel content as a component of the member’s journey. 31:59: Jeff impart his pearls of wisdom to the listeners regarding operations and staying at the forefront of the future. Bullet List of Resources: https://corehandf.com/ Guest Contact Information: https://www.linkedin.com/in/jeffdilts1/ https://twitter.com/jdilts https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	16 May 2017	028 Bobby Cappuccio: Creating Company Culture In A Digital World PT 2	00:27:10
For part two of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio. A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what has been a hot topic recently among trade magazines, industry shows, and in round tables is a looming question: How can teams come together to form a culture that adopts new technology to deliver phenomenal client and customer experiences, and what is the mindset and best approach that really works from leadership? If you've been curious about connecting the dots between data and customer engagement, our first half of this two part episode is teeing up Bobby's story of learning to use psychology and social media to deliver on culture, and in our second half, he'll bring it all together to provide more clarity on what leadership and culture means to the club in this digital world. Robert Cappuccio, aka Bobby Cappuccio, stands at the forefront of a life altering and ever evolving industry: wellness. He has spent the last two decades of his life pushing for not only an industry-wide but an individual to individual shift in perspective, from a solely outward focused goal oriented approach to health and fitness to a more holistic approach centered on behavioral change. A phenomenon that has helped position PTA Global (a company he co-founded) as a leader in professional fitness development. A best-selling author, sales, leadership, and cultural development consultant for various companies including Hilton Hotels, Virgin Active, Equinox, David Lloyd Leisure and multiple businesses nationally and abroad, Bobby travels the world impacting lives, inspiring positive change and growth in individuals and companies alike. Listen To Episode 028 As Bobby Uncovers Why "business as usual' won’t cut it in the new digital world Why you can't be a people person in today’s world without technology Uncovering the deeper meaning for culture: What do you want to contribute, what problem do you want to solve? Creating culture: What Bobby means by "Distinction or Extinction" Why you can't afford not to embrace technology Mark Smith: "If we can change the culture, we can change everything." How did IBM change company culture and how does that relate to the fitness industry? How do mid-tier clubs thrive in the new digital world? Knowing what to do is the the answer: 20% is knowing what to do, 80% is communicating with yourself is taking action on what you know Practical tips that make fitness leaders and Fit Pros perform better on the fitness floor and in teams Emerging trends: community based wearable technology Why "micro-missions" are essential to galvanizing company culture What opportunities and roadblocks does Bobby see in our industry around the intersection of technology and fitness in the next 2 years Bobby on Leadership: "You have to be able to imagine a future that would not exist otherwise." Top 3 Takeaways From The Show Bobby believes that the technologies to create a robust company culture and generate real conversations with new members are already out there. It's now up to the clubs and staff to adopt it and bake it into the way they operate. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from the club, where for every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery in a real conversation. This is where we can use technology to truly help them identify what they really want. When creating a thriving company culture in the digital and brick and mortar worlds, Bobby believes you can't afford not to engage in technology. Accept that sometimes you will create social media messages that will hit, and other times they won't. It is important to not take it personal. Don't get emotional because it's not about you, it's about what you want to contribute for other people. For technology and people to work in harmony, we must have cultural transformation, not just execution. Real culture is a galvanized when a group of people share set of beliefs and rules that create ensuing behavior patterns. 20% is knowing what to do, 80% is communicating with yourself in a way that gets you to take action on what it is that you know. That's why wellness and behavioral practices, rather than nonspecific isolated modalities, are now becoming a mega-trend. Power Quotes From Bobby "As a coach, presenter, and consultant of both sales management and training across our industry, I know the technology we need is out there. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from your club where every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery of a real conversation. This is where we can use technology to truly help them identify what they really want." - Bobby Cappuccio on the Fitness + Technology Podcast "Technology has changed the way we have to sell, for the better, forever. You cannot get away with some of the complete and utter rubbish we got away with 20 years ago." - Bobby Cappuccio on the Fitness + Technology Podcast Resources Mentioned From Bobby Bobby Cappuccio website Bobby Cappuccio twitter Bobby Cappuccio facebook Bobby Cappuccio LinkedIn Bobby Cappuccio Instagram Bobby Cappuccio University: IDEA FIT Courses IBM Turnaround: "Culture Not Execution" Scranton University: 92% of NYE goals fails, why? Mega-trend: Wellness & Behavior Change Transtheoretical Model of Change The neuroscience of play How do we implement neuroscience into fitness - Roy Sugarman Peter Drucker: "The purpose of a business is to create and keep a customer" Fight Club: A Novel The Life & Times of The Wicked Witch of The West Eric Hoffer: Philosopher Man's Search for Meaning The Psychology of Winning: Ten Qualities of a Total Winner The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	27 Jun 2017	034 Fitness Technology & New Training Methods	00:38:14
On episode 34 we're taking a 360° look with the VP of Sales for Power Plate, Craig Bradley, at how technology is impacting new training methods in the fitness industry. If you've been curious about whole body vibration training and how this technology along with many others is now changing both the group and one-on-one training experience, you're in the right place. But were not just talking about the Power Plate on today's show, we're also learning about the impact of new technology in the primary vertical markets, including real direct to consumer, blue-chip clubs, medical, and active aging segments, where Craig explains what he believes the next 24 months hold in both opportunities and growth potential for all fitness professionals. Craig also presents a handful of controversial ideas around exercise adherence and turns the personal training model upside down, as he shares about a pilot test in one of his former clubs where they gave away personal training, and how it actually earned more revenue for the club than when they charged. What are the various training methods we're seeing rise up in our space, fueled by new technologies? The answers to those questions and much more takeaways for club owners, operators, and fitness professionals right here, right now with Craig Bradley. About Craig Bradley Craig Bradley is the VP of Sales for Power Plate and Performance Health Systems. As a global business professional capable of blending sales and marketing skills with operational expertise to grow profits, Craig has a reputation for reducing costs and improving customer satisfaction in the fitness industry. With a vast understanding of the global market, Craig has deep expertise in the relationships between fiduciary responsibility and the value of diversity across multiple verticals. Listen To Episode 034 As Craig Uncovers What is whole body vibrational training Understanding the new training methods using technology Craig's vantage on the primary vertical markets in fitness: Real direct to consumer Commercial fitness space: elite professional, NFL, NBA, S&C Blue Chip Clubs: Equinox, Lifetime Active aging space Medical space Understanding the Power Plate: vibrational platform that essentially helps the consumer prepare faster, perform better, and recover quicker for exercise by stimulating the natural reflexes, increasing muscle activation, and improving circulation Why more and more options exist now for the home user like Peloton, Daily Burn, and Power Plate Why fitness consumers and members of gyms are supplementing what they do in the club with activities at work or home How will the role of trainers will shift as new training methods rise up The role of empathy for personal trainers combined with technology Why Craig believes that being in a management position actually is a popularity contest, regardless of conventional thinking around the role of this position What Craig believes that the next 12-24 months (trends) will create in our space Top 3 Takeaways From The Show Craig reminds us about the important of fitness professionals to practicing emotional intelligence, combined with technology will be in the digital world ahead. The reality is that many fitness pros are gym rats, and they love being in the gym to work out. But the clients they work with don't always share that same mindset. The long-term behavior change strategies from trainers (that want to serve their clients where they actually are) must include smarter touch points through cloud-based accountability and proven behavior change models. Vibrational training is currently proving to be a revenue booster for small group training where novelty and individualized programming are valued most. We're also seeing the medical and active aging space rapidly adopt vibrational training due to its benefits and low impact for people who suffer with chronic conditions. Smart clubs and small group training facilities are taking a bigger look at vibrational training in 2017. Craig believes that combining member club usage data with the data sets outside the four walls is the future of fitness and represents a major opportunity in both revenue and customer service. Imagine what omni-channel and omnipresence experience could be delivered to our members if we could contextualize their data in and out of the facility; tailored to give them the right message at the right time based on how they actually live. Power Quotes From Craig "Make it fun. I think the more you can engage and coach folks in a fun environment, the more adherence you'll see. There is a reason why most of the fitness brands that are more 'party, playful, and fun' in their orientation do extremely well, and that's the area that I would try and encourage operators to explore." - Craig Bradley on the Fitness + Technology Podcast "I think diet is the big opportunity for fitness operators out there. What people put in their body is obviously more important than what they do with their body, and I see that as a huge opportunity. Obviously there are diet subscriptions and apps now, but if fitness companies can find a solution whereby they offer a diet solution to their subscriber base, this is a massive opportunity." - Craig Bradley on the Fitness + Technology Podcast Resources Mentioned From Craig Power Plate website Power Plate on LinkedIn Craig Bradley on LinkedIn Contact Craig Bradley Personal Power Plate Power Plate on facebook Power Plate on Twitter Power Plate on Instagram Simon Sinek: Start With WHY Power Plate in the news Private studios using vibrational training New Equinox Facility in Chicago: Crossing the bridge into fitness, wellness and into hospitality Apple Watch in Fitness Pokemon GO Small Group Training Using Power Plate ASFS Webinar: Vibrational training FTP Episode #030 JR Burgess: Medical Fitness The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors Turbo-STRAPP is a wearable platform that harnesses the power of wearable fitness devices and seamlessly shares the data with fitness professionals. The platform allows you to connect with users throughout the day and provide professional guidance, workout suggestions, and even nutritional tracking. The potential to grow your business globally through digital content has arrived. Visit thier website at www.turbo-strapp.com and enter your email for a FREE GUIDE on how to grow your online business. Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	18 May 2023	Creating Brand Value With Digital Content With Rob Louw & Bryan O'Rourke	00:51:11
This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Robert Louw. Robert is the Chief Growth Officer for Wexer, a digital fitness market provider of world-class exercise accessible to more people by harnessing the power of technology, while simultaneously ensuring traditional facilities remain at the very heart of the fitness experience. Together, they answer the complex question of how to optimize customer service strategies in the rapidly evolving landscape of 2023 and beyond. In addition, they shed light on preserving and enhancing brand value through innovative and meaningful content creation. If you’re interested in learning more about FIT Summit 2023, please visit: https://thefitsummit.com/events/global/ One Powerful Quote: 46:43: “I think a lot of operators underestimate the brand that they have.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:24: Bryan opens the show by talking about Rob’s work background. 3:40: Bryan & Rob talk about the state of content with increased demand in digital offerings. 9:40: Rob speaks about key findings in EuropeActive’s Deloitte Research Report. 15:31: Bryan & Rob talk about diverse solutions within the current fitness ecosystem. 18:09: Bryan asks Rob his insights on the absence in products or services for consumers. 20:57: Rob articulates his standpoint on the strategic frameworks and implementation approaches necessary to meet the dynamic demands of consumers. 23:22: Rob responds to Bryan’s critique of operators' delayed pace in adopting digital strategies. 25:35: Rob explains Basic-Fit’s tier pricing and omni-channel approach. 30:58: Rob shares his takeaways on the potential opportunities available and the observed reluctance to adopt such forward-thinking methodologies. 33:34: Bryan presents audience questions to Rob, who provides an expert analysis on each. Bullet List of Resources: https://www.youtube.com/watch?v=y_w8fXyAK0c Guest Contact Information: https://www.linkedin.com/in/robertlouw/?originalSubdomain=nl https://twitter.com/robert_louw https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	13 Dec 2016	004 Daniel Waide: Omnipresence With Digital & Virtual Fitness	00:31:58
Daniel Waide has been a Fitness Operator and entrepreneur for 15 years. His fitness career began as a mobile Personal Trainer while completing a Bachelors degree in Applied Science (Human Movement) in Melbourne, Australia. He first worked technology into his fitness career when pre-apps, he created a web based text messaging tool to help his Personal Training clients train between sessions. His implementation of technology was key to the growth and success in his roles as National Fitness Manager with Genesis Fitness in Australia and as a Fitness Director for Town Sports International in Manhattan & Brooklyn. Now working with Wexer, Daniel is helping fitness chains in the Americas and across the globe execute successful digital strategies. With a deep understanding of fitness and technology, Daniel aims to help more people get active, one digital fitness experience at a time. Wexer Virtual started with installations in Denmark and Norway, and has now expanded to more than 40 countries. Listen To Episode 003 As Daniel Uncovers How virtual and streaming fitness is being used in studios with top instructors to drive member engagement Digital ecosystem: what is the seamless experience that makes a difference? The history of WEXER in the fitness industry What the new group fitness member really wants and how virtual creates member success stories Gamification: why should trainers and club operators care and how will technology support it? Why most clubs are losing money without virtual and streaming when the GroupX room is empty How to create a fitness experience outside the 4 walls of the club using technology The evolution of virtual fitness: using collected data, what motivates a new member for the long term? Daniel's featured contribution in the 2017 FIT-C Tech Trends Report How virtual and digital fitness tools are serving the ever-expanding omnipresence gap How AI will integrate into virtual fitness in the next 2-3 years How clubs can balance both technology and people for smarter, more intuitive touch points Top 3 Takeaways From The Show There is now an digital attack on the 4 walls of the club. Owners, trainers, and operators need to get clear on their digital strategy to compete with the reality of members being able to get both training and fitness anywhere. As the consumer choices become more empowered through new technologies, successful clubs will need to use virtual and streaming as a key part of their digital ecosystem to provide convenience and flexibility in their memberships. For both reducing attrition and increasing member satisfaction in the age of non-committal members, trainers and operators must use the applicable digital tools and apps to shine for their membership base. Power Quotes From Daniel "More recently we are seeing an increasing amount of club groups combining virtual with live instruction. Either to make the live class even more engaging or to free up the instructor to enhance participant interaction." - Daniel Waide on the Fitness + Technology Podcast "People want personalized programs. It's something that the fitness industry went away from as we started to direct people more towards personal training. New technology can help build these personalized programs, at scale." - Daniel Waide on the Fitness + Technology Podcast Resources Mentioned From Daniel Turn Your Data Into Actionable Insights The Evolution of Fitness, article by Daniel Waide How Google is going from mobile-first to AI-first while competition heats up Behind every fitness center, is a much more complex digital fitness solution that keeps your members motivated, right? REI's omni-channel winning customer experience WEXER's new "gym floor player" coming soon Youtube - WEXER Digital Channel 002 Bryan O'Rourke - The New Era of Exponential Technology Pt 2 001 Bryan O'Rourke - The New Era of Exponential Technology Pt 1 Samsung's purchase of VIV - a next-gen AI assistant built by the creators of Apple’s Siri Digital Transformation: How Chatbots, IoT, and Artificial Intelligence are Redefining How Retailers Reach Customers WEXER digital website Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact Kelli Hatton for sponsorship and partnership opportunities Download the 2017 Tech Trends report
	06 Aug 2020	103 Technology Is Now A "Must Have" For Gyms	00:18:19
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes well known and highly regarded Adam Zeitsiff to the show. Adam is currently the President & CEO of Gold’s Gym International where he oversees the global icon with more than 650 locations serving 3+ million people across six continents in 29 countries. With a background in technology, Adam shares his views on the challenges his organization faces and in advance of participating in the Fitness Industry Technology Council’s latest webinar on enhancing digital engagement. This episode focuses on Adam’s perspective on technology and how Gold’s Gym pivoted their offerings in the midst of a global pandemic. If you are interest in learning more about digitizing the customer/member experience with Adam, Bryan, & Dana Milkie of eGym on Tuesday, August 11th at 2PM EST, please register for the event here: https://egym.zoom.us/webinar/register/5015962309571/WN_uTjhWui8S7C-qRgDiLagqQ If you are interested in learning more IHRSA’s Innovation Summit on September 11th, you can visit their website at http://hub.ihrsa.org/innovation-summit. One Powerful Quote: 9:18: “I think that’s kinda what we have to do as an industry either we’re doing it ourselves or as smaller brands. We just have to leverage partners because now it’s just survival…I think even as a smaller brand, if you’re going to survive, you gotta be hybrid in your offerings and so I think technology took a step forward even more as a survival requirement… and not just doing it because others are doing it in some way, shape, or form.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:04: Adam shares with Bryan his perspective on the update where things stand for Gold’s Gym. 7:32: Bryan asks Adam his general observations on technology in the wake of the global pandemic. Adam shares his thoughts and why he thinks adopting technology is now a survival requirement. 10:42: Adam highlights the top technology implementations Gold’s Gym enacted with their app group classes scheduling, open AMP music licensing, and large content generated by their global franchisees. 15:25: Bryan wraps up the show and inquires with Adam on his final words of wisdom. Adam notes there is a great opportunity to take advantage of the perception that the industry can be a place of health, wellness, and preventative care. He notes there is a chance to become a difference maker in any lifestyle. Bullet List of Resources: https://www.linkedin.com/in/adam-zeitsiff/ Guest Contact Information: https://www.linkedin.com/in/adam-zeitsiff/ https://twitter.com/adamzeit https://www.facebook.com/adam.zeitsiff https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	26 Aug 2021	Trends, Tech, & Studios	00:36:55
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Carrie Kepple Styles to the show. Bryan and Carrie have known each other for over 15 years, most notably working together on the IHRSA Board of Directors. Carrie is part of an elite group of senior leaders, working with clubs all over the world including Gold’s Gym International and Les Mills. Her experience is in club operations where she most recently developed Styles Studios, a new, pioneering fitness brand that offers four boutique studio classes all in one place. Today, Bryan and Carrie have a discussion on technology and what’s happening in club industry. The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/ Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact One Powerful Quote: 34:57: “So I think it’s about being disciplined with your ego like being proud of what you’re going to create but like really paying attention. And always, always, always, always look through the eyes of the customer, not yourself.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:47: Bryan opens the show by asking Carrie about her experience as Chairman of IHRSA. 9:31: Bryan inquires with Carrie about upcoming trends she has witnessed in the prior years. 16:45: Carrie explains why she believes there are opportunities for the industry to embrace automation for human capital. 18:02: Carrie articulates on her technology journey for building out her studio concept, Styles Studios. 23:36: Bryan and Carrie talk about operators losing focus on applying the technology “roadmap” to their business. 24:46: Carrie talks about her omnipresent strategy at Styles Studios. 29:39: Carrie shares her story behind the creation of Styles Studios. 33:49: Bryan wraps up the show by asking Carrie to impart her pearls of wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/carrie-kepple-414a555a/ https://www.stylesstudiosfitness.com Guest Contact Information: https://www.linkedin.com/in/carrie-kepple-414a555a/ https://twitter.com/CarrieKepple https://www.facebook.com/carrie.kepple https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	27 Aug 2020	104 The Value of Trust	00:25:24
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes the iconic and highly respected Sal Pellegrino to the show. Sal is the Senior Strategic Account Manager at Precor where he oversees, directs, and manages key strategic commercial club accounts. With a background in physical education, he has worked in the fitness and wellness industry in a variety of roles, from club owner to equipment sales professional, to industry trend spotter, and advisor to leading organizations. Sal shares with Bryan his insights as well as the story of his professional career. If you are interested in learning more about IHRSA’s Innovation Summit on September 17th, you can visit their website at http://hub.ihrsa.org/innovation-summit. One Powerful Quote: 15:58: “People buy from those they like and they trust. And I think as the career has evolved, when you can carry over those relationships…that is to me as the ultimate complement that people have stayed with me, with the brands that I sell, because I honestly won’t sell them something if I wouldn’t buy it myself. I really believe that you have to really want and believe in the product that you sell, and I think that transparency or trust is so critical especially now more than ever.” Bullet Points (w/ timestamps) - Highlighting Key Topics Discussed: 3:25: Bryan starts the show by asking Sal about his inspiration for creating his weekly update sessions on the top industry takeaways. 8:20: Bryan inquires with Sal about his thoughts of his professional career. 10:49: Bryan asks Sal how he has adapted to servicing customers and their needs in the industry space. Sal mentions how his digital presence has allowed him to stay relevant. 14:44: Bryan and Sal have an open discussion on technology as a tool around trust. Bryan notes that Sal’s content has leveraged his reputation and built that trust as the most valuable commodity today. 17:20: Sal shares his opinion on the COVID-19 situation for the industry. He notes this crisis has been an opportunity for his clients and colleagues and what he believes will happen next year. 20:38: Bryan wraps up the show and Sal imparts his wisdom to the listeners. Bullet List of Resources: https://www.linkedin.com/in/salpellegrino/ Guest Contact Information: https://www.linkedin.com/in/salpellegrino/ https://twitter.com/Sal_Pellegrino https://www.facebook.com/sal.pellegrino.54 https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	23 May 2017	029 Technology & Medical Fitness	00:34:53
For episode 29, we're talking about medical fitness and its impact on our industry. This is an advanced model of personal training that is yielding an massive opportunity that fitness clubs will be able to capitalize on, and get people more healthy than ever before through referral networks for physicians. We're learning from the CEO of Rejuv Medical, JR Burgess, about how the entrepreneurial minded fitness facility or studio, that can understand how to partner with doctors, will thrive in this new medical and fitness landscape. Listen as we explore both the advantages and challenges of trainers becoming medical fitness specialists, and what the next couple of years will mean to our space with the passage of a 2018 Diabetes Prevention Program that will partner with insurance companies to subsidize preventative wellness services through medically supervised fitness and wellness programs. Whether you're a club owner operator or fitness professional working in a small medium or large facility, this episode will deliver the practical and actionable resources and inspiration to begin thinking outside the box and serving more customers towards better health through technology and specialized training. Be sure to listen until the end of the show to hear from JR in our "Fit Six Round" about the action steps that leaders in the fitness industry are now taking, as well as what's coming next for the growth of medical fitness. J.R. Burgess is the CEO of Rejuv Medical and MedFit. 7 years ago, he partnered with Dr. Joel Baumgartner (bam-greener) MD with the purpose to change the direction of the current healthcare crisis. Together they developed a successful medical practice that utilizes medical fitness as medicine to restore health and vitality to their patients. J.R. Burgess joined the Rejuv Medical Team in September of 2009 to assist with the development of the Weight Loss and Performance Center. Born and raised in Keewatin, Minnesota, J.R. started his career in the medical fitness industry after his successful career as an athlete led him to a passion for personal training. I help get people started on their journey of a healthier lifestyle. Listen To Episode 029 As JR Uncovers What is Medical fitness How does medical fitness address our currently broken sick care system Exercise as medicine and the future of healthcare: How does this relate to the future of sustainable business models in gyms Why almost all disease is a lifestyle problem: What role wellness and fitness technology can play in supporting healthy lifestyles Exploring the PHIT Act: What would the PHIT Act passage mean for Rejuv and Medical Fitness Understanding the Medical Fitness Network and the impact on the fitness industry Bridging the gap between medical and fitness: what roadblocks and opportunities exist in the fitness industry when we look at combining patient or client data with actionable coaching MedFit and its core mission: Expanding the field of medical fitness and regenerative medicine What holds fitness professionals and club operators back from being early adopters and succeeding in change management Understanding the CFAN model: Cell Health, Functionality, Articulation, Neuro-kinetic Training Top 3 Takeaways From The Show JR believes that the best is yet to come when we look at how medical fitness will create new income streams and greater health applications. With healthcare costs going up, the only answer is fitness and exercise. Industry professionals must begin to take a serious look at learning how medical fitness will yield better opportunities for revenues in clubs and service to customers. JR believes that changes in healthcare policy from a governmental level do not have to negatively impact specialized trainers or medical fitness. Because at the end of the day, it's having the right mindset around using wearable devices and the integration of tracking through club software that aggregates fitness and health data, to be combined with electronic health records, that will really provide the right solutions to a rising obesity and health epidemic. The major opportunities to fix our broken sick care system are looming on the horizon. With an open mind and a tech-focused approach, using smart data along with integrating medicine and fitness, we now can provide a new era of impact that our industry space will create for humanity. Power Quotes From JR "We must create the standards for trainers to begin integrating their services into medical facilities. What does a medical fitness specialist or certification really entail? What are the qualifications they need to work with people that have chronic disease? In personal training, there is no standard across the board, and anybody can get a weekend certification. There is no governance, so when were dealing with having to really be the best and try to take care of people with progressive injuries, there must be a training or certification the trainers will have to go through." - JR Burgess on the Fitness + Technology Podcast "MEDFIT's goal and aim is to help doctors and preventative lifestyle medicine to reverse chronic disease and degeneration while building their bottom line. Most doctors don't know how to make this business model work, and a lot of the hospitals don't know how to do what we've created. Our model is profitable, and grows our clinic while having amazing community impact." - JR Burgess on the Fitness + Technology Podcast Resources Mentioned From JR Rejuv Medical HSA - Flex Dollars Medical Fitness Specialist ACE Fitness: The Power of A Referral Network 2018 Diabetes Prevention Program MyMedFit.com Receive a free copy of JR's book: The Medical Fitness Impact Plan: How To Reverse Chronic Disease & Degeneration While Building Your Bottom Line The Biggest Loser Maxwell Maltz - psycho cybernetics Functional Medicine HRV Testing MYZONE JR Burgess LinkedIn Medical Fitness Association Medical Fitness Network The 2017 FIT-C Tech Trends Report Thanks To Our Outstanding Sponsors AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
	21 Mar 2019	079 Paul Bedford: Technology Data and the Importance of Retention - Paul Bedford the Retention Guru	00:37:35
Host Bryan O'Rourke welcomes the Retention Guru, Dr. Paul Bedford, to the Fitness + Technology Podcast. Dr. Bedford is the leading expert on retention in the world, and they waste no time delving right into Paul's area of expertise. How do gyms and health clubs regard their members, how can they use technology and analytics to customize and enhance member experience, and how can they retain members while maximizing their bottom line? Paul, who is based in London, travels the world sharing his passion and keeping up with breaking industry trends, and we're glad for the opportunity to welcome his wisdom.
	21 Nov 2024	IDEA Health & World Active: The Future of Fitness Professionals With Amy Boone Thompson	00:20:32
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amy Boone Thompson to the show. Amy is the Owner & CEO of IDEA Health & Fitness Association, the world's leading organization of fitness and wellness professionals and has been for more than 40 years. She is also Chairman for World Active, a global initiative meant to set up an open and transparent platform for the fitness and physical activity sector to get “more people, more active, more often”. Today, Amy joins Bryan to talk about her organizations, the future role of fitness professionals, and other interesting insights. One Powerful Quote: 15:54: “Be authentically you always." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:02: Bryan opens the show by asking why Amy acquired IDEA and her envisioned future for the organization. 6:44: Amy highlights what’s happening at World Active and the challenges with her role. 10:45: Amy shares her views on technology and its influence on fitness professionals. 15:47: Bryan wraps up the show with Amy imparting her final pearls of wisdom to the listeners. Bullet List of Resources: https://www.ideafit.com/ https://www.world-active.com/ Guest Contact Information: https://www.linkedin.com/in/amybthompson/ https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	30 Dec 2019	090 Chris Stevenson: The Relevance of Tech & Keeping The Human Touch	00:24:55
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and long-time supporter, Chris Stevenson. Chris has lead key roles in the space such as serving as an IHRSA Board Member, owner of Stevenson Fitness, and as the founder of Stevenson Consulting. As an international speaker and strategic business advisor, Chris is considered one of the leading thinkers in all aspects of the health club industry. Listeners will enjoy Chris’s view on the future as he and Bryan discuss the value of automation, the relevance in adopting technology, and keeping the human experience core to any operation. One Powerful Quote: 16:23: “If at each point, each touch point in the customer journey, you’re able to create an awesome human element and a seamless technology element, you’re going to be successful. You’re going to make people happy.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:32: Chris shares his thoughts on the latest adoption trends in the health club space and the value of automation. He says these insights can be impactful for both physical and digital aspects in order to focus on delivering frictionless experiences for customers. 8:40: Bryan asks Chris his opinion on the challenges in finding what is relevant in adopting technology. Chris agrees that this is the single biggest problem facing adopters, and the answer will be to integrate all of the applications into one solution. 12:23: Chris and Bryan discuss the human experience as the most important fundamental in any operation. Chris advises implementing technology in simple adoptions and to commit to its full usage. Bryan and Chris both agree that this integration will benefit both consumers and businesses. 21:24: Chris expresses his thoughts on the bifurcation of the industry. He suggest owners need to be aware of their position in the market and adjust accordingly based on their innovations, pricing, and customer expectations. Bullet List of Resources: https://stevensonempowers.com https://www.linkedin.com/in/chrisstevensonfitness/ Guest Contact Information: https://www.linkedin.com/in/chrisstevensonfitness/ https://www.facebook.com/chris.stevenson.1232 https://twitter.com/StevensonStrong
	10 Sep 2024	Real Time Feedback: Resimplifying & Managing The Customer Experience With Adam Alfia	00:25:22
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Adam Alfia to the show. Adam is the Founder of Real Time Feedback, which is a customer engagement platform that allows customers to directly interact with businesses in real time. Customers submit discreet feedbacks that are sent in real time to a businesses owners and managers. The business can respond using the in-app 2 way chat feature to work with the customer to resolve any complaints. Once the issue has been resolved, the business can send the customer a link to give a positive review of the business. Today, Adam joins Bryan to talk about his business and his insights in managing the customer experience. One Powerful Quote: 17:04: “Build it as if you are talking to a 3 year old.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:08: Bryan opens the show by asking Adam how customers have changed in a more digital world. 10:54: Adam speaks on the barriers in adopting customer engagement platforms. 16:18: Bryan & Adam talk about simplicity as a key differentiator. 17:48: Adam shares his advice for operators to resimplify their processes to be more customer friendly. 21:55: Adam imparts his savvy business advice to the listeners. Bullet List of Resources: https://www.realtimefeedback.com/ Guest Contact Information: https://www.linkedin.com/in/adamalfia/ https://x.com/adam_alfia https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163
	15 Jul 2024	The Download On Digital: LIVE From 2024 IDEA World With Bryan O'Rourke	01:05:14
This week, on the Fitness + Technology podcast, Bryan O’Rourke shares his panel discussion, The Download On Digital, from 2024 IDEA World live from Los Angeles. He is joined by fitness technology gurus Garrett Marshall, Eric Posner, Jeffrey Scott, Mike G. Hansen, and Deb/Debbie/Deborah Praver (Eble) as they take a deep dive into the latest trends, innovations, and how technology is revolutionizing the fitness industry. The panel also answers questions from the audience highlighting key topics in digitization, retention, hybrid experiences, strategies, content creation, and AI. One Powerful Quote: 37:18: “You’re not gonna get what you don’t ask for." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:12: Bryan opens the panel discussion with Garrett Marshall and Jeffrey Scott discussing wearable technologies and fitness apps reshaping the role of group fitness/trainers and the opportunities/challenges presented for these experiences. 11:03: Garrett Marshall speaks on the impact of virtual reality on the industry, how he sees it evolving, and how group fitness/trainers can incorporate it. 13:41: Bryan asks Deborah to speak on the proliferation of online fitness content and its impact for digital participants. Jeffrey and Mike add their insights. 19:25: Bryan asks Jeffrey whether digitization has improved or hindered accountability/adherence and how professionals can strike a balance to maintain client relationships. 21:54: Bryan asks Mike how AI is reshaping the role of fitness professionals and what skills they should have to stay relevant and competitive. 25:22: Bryan answers a question on monitoring clients and the depth of personalization. 29:36: Jeffrey asks Mike how to speak to AI and ask the right questions/prompts. Garrett and Bryan add their thoughts. 32:55: The panel answers a question on creating valuable fitness content. 36:14: The panel answers a question on building your online community base. 38:38: The panel answers a question on noncompete concerns. 41:57: The panel answers a question on synchronizing group fitness teams and trainers with digital platforms. 47:13: The panel answers a question on conducting digital transformation. 51:23: The panel answers a question on niche vertical integration. 52:18: The panel answers a question on preferred style of training. 56:10: The panel answers a question on scaling an online business. 1:00:50: The panel answers a question on balancing in-training and online training rates. Bullet List of Resources: https://www.linkedin.com/feed/update/urn:li:activity:7218632384433250304/?commentUrn=urn:li:comment:(ugcPost:7218632383250489344,7218701436937760769)&actorCompanyId=757050 Guest Contact Information: https://www.linkedin.com/in/garrettmarshall/ https://www.linkedin.com/in/ericmposner/ https://www.linkedin.com/in/jeffrey-scott-8b171447/ https://www.linkedin.com/in/mikeghansen/ https://x.com/Mike_G_Hansen https://www.linkedin.com/in/deb-debbie-deborah-praver-eble-b777486/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163

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