FINITE: B2B Marketing Podcast for Tech, Software & SaaS (Jodi Norris)

Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce. 

Christie gives us the inside scoop into Salesforce's audience relations, and how they speak to specific target personas, offer genuine value and build trust. Christie's experience has taught her the unique attributes of developers, and how B2B marketers can reach them on their level.  

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

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To apply to join the FINITE community, head to finite.community

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan.

Kartik is an experienced B2B marketer, and currently leads B2B growth marketing at the Founders Factory incubator, working as an advisor to lots of interesting B2B technology companies.

CRM is a challenge for nearly all marketers and businesses of every size, and Kartik has developed a great framework for breaking down CRM to make it as straightforward as possible that you can read more about by clicking here.

Our host Alex Price sits down with Kartik to hear about his work and the CRM framework he has developed for leveraging CRM.

For more information on the FINITE B2B Marketing in Tech community, visit finite.community.

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Nathan Bethell.

Nathan has an interesting background having begun his career in sales before moving over to marketing, and is well placed to offer his thoughts on getting sales and marketing functions working together with a refreshing and pragmatic outlook! Currently working in marketing for Ricoh UK, Nathan has a wealth of experience across B2B technology businesses.

Sales & marketing alignment is a hot topic and something that comes up at nearly every FINITE event we have hosted, so this felt like a very relevant conversation.

Our host Alex Price sits down with Nathan to hear about his work and tips for aligning sales and marketing teams.

Join us at a future FINITE event in London by visiting finite.community.

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Hannah Voss.

Hannah transitioned from B2C marketing at Post Office before joining Fluidly as Growth Marketing Manager, an intelligent AI cashflow forecasting software helping small businesses to better manage their finances.

Our host Alex Price sits down with Hannah to hear about how Fluidly have worked on their company culture as a team, how this forms a part of marketing and potentially even becomes a strategic competitive advantage within Fluidly's marketing strategy.

Visit finite.community to find out more about the FINITE community and join a future event.

B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models. 

On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd's transition from sales-led to product-led growth.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

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To apply to join the FINITE community, head to finite.community

"Grow grow grow!" is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand. 

But what happens when your acquisition activities work? Should you re-prioritise your efforts towards customer retention?

Our guest on this episode has all the answers, and they're not just backed up by experience, they're backed up by science. We spoke to Professor John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science. You'll want to pay close attention to the findings of his recent research on acquisition vs retention in B2B marketing.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

The transition from startup to scaleup is an exciting one, to say the least. Rapid development can be a thrill, especially for B2B technology marketers responsible for business growth.
However, these constant changes can be overwhelming, especially for small and siloed marketing teams.

On this FINITE Podcast, Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS, shares her top tips for:
- Scaling a B2B tech company
- Which marketing roles to hire and when
- The MarTech you should implement at each stage of growth
- The challenges you might face along the way

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

If you're sick of the same-old when it comes to your own B2B tech marketing strategy, you'll probably want to adopt Patrick Ward's marketing transformation mindset.

In this episode of the FINITE B2B marketing podcast, Patrick - who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass - shares his advice on beating boring, stale marketing.

Including tips for:
- Enabling employee advocacy
- Leveraging your company story
- And using the language of your customer

Register for a free ticket to FINITE Fest!

Get Patrick's book to gain even more takeaways

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

It's an exciting time to be in marketing, when we're navigating this new world of normalised hybrid and remote work, meeting through screens and not knowing the height of someone you've worked with for the past year.

Kristi Flores is the CMO at Tektronix, where she manages a global team of 80 B2B technology marketers... virtually. On this episode, Kristi gives her advice on encouraging employee engagement, wellbeing and diversity in a remote/hybrid environment. 

Register for a free ticket to FINITE Fest!

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you're talking about when you describe what you offer.  In this instance, market education is a necessity.

On this FINITE Podcast, Jed Corenthal shares his experience educating the real-time streaming market as CMO of Phenix.

If you haven't got a ticket to FINITE Fest, our one-day virtual conference, head here.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

In 2022, B2B event marketing is in a state of fluidity, with hybrid, virtual and face-to-face events battling against digital fatigue, and changing audience expectations and behaviour.

On this episode of the FINITE Podcast, our guest John Rocker shares his advice for virtual event marketing in 2022. He describes his experience of innovation, gamification and promotion of virtual events as Director of Social Media at Dynatrace.

If you haven't got a ticket to FINITE Fest, our one-day virtual conference, head here.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline.

On this FINITE Podcast episode, you'll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform.
Adam has scaled a demand gen team of 30, working alongside sales to generate and convert high quality leads.

If you haven't got a ticket to FINITE Fest, our one-day virtual conference, head here.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement.

On this FINITE Podcast episode, Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere, shares his tips for B2B marketers wanting to optimise their paid social strategies, while highlighting some common yet detrimental errors.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

B2B marketers can quickly find themselves overloaded with MarTech, juggling CRMs, tools and ultimately confusing themselves and their customers.

On this FINITE Podcast, Alex talks to Lindsay Rothlisberger, Head of Marketing Operations at Zapier. Lindsay talks through her experience with technical debt, how it arises, the impact it can have on B2B marketing teams and how to beat it head on.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

At FINITE Fest, we had a grand old time learning about key trends, challenges (and solutions of course!) for B2B marketers in 2022. One of our panels was around ABM, where our guests aimed to answer the question: Where is account-based marketing going next? 

And answer it they did! Attendees gained an expert-backed view on the future of ABM, including what really counts as ABM (1:100? Maybe not...) and how automation comes into play. 

We thought we'd share it as a podcast so more B2B marketers can get ahead in their ABM. 

The speakers are: 
Gabrielle Pirzad, Field Marketing & ABM Leader, UK & Ireland, at IBM
David van Schaick, CMO at The Marketing Practice
Robin Izsak-Tseng, VP of Revenue Marketing at G2
Jenna Chambers, Head of EMEA Partnerships at Terminus
Moderated by Celia Slack, Senior ABM Practitioner, EMEA at ServiceNow

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

Blair Josephs Jansen's career spans the Hollywood Boulevard, having worked on well-known shows like Breaking Bad, Mad Men and Orange is the New Black. When Blair took a turn into B2B tech, she brought her B2C storytelling mindset, and now wants to redefine the standard of branding in our very serious, jargon-filled industry.

On this FINITE Podcast episode, you'll gain a fresh perspective on what B2B tech branding can be, from the Senior Brand Strategist at Equinix.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

While many growth marketers consider customer churn a barrier to success, most fail to consider just how top-of-funnel churn really is.

On this FINITE Podcast, Jesus Requena, VP Growth Marketing at Figma, shares how reducing customer churn is, yes, about recapturing the interest of waning users, but also about acquiring the right users in the first place.

Jesus' extensive background in self-serve SaaS marketing has given him incredible insights into the details of customer retention, and we're so pleased he delivered his key takeaways on this episode of the FINITE Podcast.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

Evelina Amanatidou is a B2B leader with a background leading field marketing teams and marketing ops at SAP. In her current role, as Global Head of Marketing and Communications at Temenos, she bridges the gap between marketing and communications for a leading FinTech organisation that serves 3000 financial institutions and 1.2 billion people.

On this FINITE Podcast, Evelina shares how she leads both functions to reduce silos for successful messaging.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

When your brand values aren't aligning with your website, design and messaging, a rebrand is a must. But in a budding startup, with a lack of resource, a rebrand is a big challenge - to uptake and to get buy-in for. 

On this episode of the FINITE Podcast, Idan Gol, VP Marketing at Mesh Payments, takes us through his journey rebranding on a budget. He shares his timeline, objectives, if he worked with freelancers and how he communicated the importance of the rebrand to founders.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

Richard Maclauchlan is always hired to get things off the ground, such as the FIFA World Cup Trophy Tour by Coca-Cola in his B2C agency days. He pivoted to B2B tech when he led the development of brand and activation for LogMeIn's portfolio of enterprise SaaS products, including GoToWebinar.

Now, Richard is VP of brand at Workhuman. It probably needs no introduction, but Workhuman is a leading enterprise HR platform, where Richard is currently taking an emotion-led approach to brand marketing. 

Listen to this podcast to learn more about Richard's career shift, how he's making the end user a central focus at Workhuman and why you should think about emotion in your own B2B marketing strategy. 

You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you'll have seen or read his book, Converted: The Data-Driven Way to Win Customer's Hearts.

On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural shifts that should be made in B2B tech orgs, and ways to utilise data for a more lucrative outcome.

Find Neil's book here.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

One of the biggest obstacles to great account-based marketing is an unsupportive senior leadership team. Without internal buy-in, young ABM programmes are faced with a lack of cross-functional alignment, low budgets and short timespans to prove effectiveness: limitations that inevitably prove gatekeepers correct.

On this FINITE Podcast episode, Jenna Chambers, Head of EMEA Partnerships at Terminus, shares her advice on gaining internal support to kickstart ABM programmes that see results.

This episode covers:
- Why its a challenge for B2B marketers to get internal buy-in for ABM
- The best starting point for ABM
- Kickstarting ABM with a pilot programme
- Defining budgets
- Getting the sales team on board
- Metrics to prove the value of an early ABM programme

The FINITE Podcast is made possible by Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

This episode of the FINITE Podcast is an honest, transparent conversation with a young, ambitious B2B tech CMO, who accredits his success to three personal attributes: ambition, energy and importantly, humility.

Tom Furr, currently CMO at legal-tech DISCO, has risen to B2B leadership from a background in brand. Despite having not gone to uni, and dropping out of school at 16, Tom's approach to business is one of learning; learning from other leaders and learning from his team.

Listen to the episode to hear how Tom feels being the youngest exec in the boardroom, while leading an ambitious marketing team from an office bigger than his living room.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

On this FINITE Podcast episode, Alex and our guest, Mieke Doornbos, discuss the collaboration between marketing and sales for B2B tech growth.

At the time of recording, Mieke was the Commercial Director at MIMETAS, a biotechnology company looking to engineer diseases for scientific testing. With a highly technical product and a remote team, she shares how she rids the gaps between sales and marketing in her organisation.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

B2B organisations are often inhibited by silos between their teams. One way to conquer this challenge is by building an ecosystem within which your employees can thrive, support each other and collaborate with clear communication and shared goals.

On this episode of the FINITE Podcast, Allison Munro, Chief Marketing and Ecosystem Officer at Vena, shares how she has turned her organisation into a thriving ecosystem, aligning sales, marketing, finance and other teams for a better culture, and better business performance.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

This episode is for all B2B marketers who have an undisputedly incredible product. One that cuts through mainstream technology products and questions longstanding legacy systems.

Dario Perez, Sr Global Product Marketing Manager at Expedia Group, shares his take on marketing these products, including content, customer segmentation, funnel marketing and starting with research-backed positioning.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

If you haven't heard of IFS, they're one of the largest and fastest-growing B2B software companies in the market, so we're honoured to have Oliver Pilgerstorfer, CMO, on this episode of the FINITE Podcast.

Oliver shares his journey at IFS so far, what changes he's enacted in terms of brand and demand gen, and more generally, how he's retained a commercial mindset to drive tangible growth against ambitious objectives. Plus, listen to learn why IFS decided to sponsor the London Cable Car as one of their best branding endeavours yet!

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Martha Aviles is VP of Marketing at Talroo and has spent a big part of her career helping to market complex products to technical buyer personas. Join us as we dive into her background and experiences.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

On this episode of the FINITE podcast hear from Web3 trailblazers on how to reach and engage new B2B audiences. Luigi Congedo Managing Partner at Epoch Partners and Rachael Berkey VP Social Strategy at Clarity, discuss the exciting intersection of Web3 and B2B marketing. 

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

In this episode of the FINITE Podcast we'll be exploring content marketing within demand generation with Thomas Peham, VP Marketing at Storyblok. We'll be covering how content marketing fits into Thomas's 2023 marketing strategy, how B2B marketers can get started with content marketing on a limited budget and what Thomas is most excited about in 2023.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in attribution isn't worth it after all...!

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Join FINITE podcast host Alex Price and Chief Marketing Officer of Exclaimer, Carol Howley, as they explore how to go about building long term, sustainable demand for a B2B tech brand, with a focus on revenue generation, not just counting leads.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Join FINITE podcast host Alex Price and SVP Marketing at BVNK, Emma Mayer, as they discuss the keys to success when building marketing from scratch at a startup & why she enjoys this phase of B2B tech growth. 

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Join FINITE podcast host Alex Price and guest Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase as they discuss Shanee's love of product led growth, how PLG can vary in different companies and what PLG success looks like.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

On this week's episode, our host Alex Price is joined by Rowan Tonkin, CMO at Planful. The topic of conversation is how marketing & finance teams can collaborate to achieve the outcomes that ultimately, everyone wants!

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Support the show

On this week's episode, our host Alex Price is joined by Caitlin Allen, VP of Marketing at OpenComp.  Listen as they discuss building high performance marketing teams based on Caitlin's vast experience in the marketing industry working in a variety of B2B businesses and team structures.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Vince Howard is a Senior Marketing Leader working in the FinTech and Web3 space. He joins FINITE podcast host Alex Price to tell his story of entering the marketing world, his growth journey to becoming a marketing leader and offers his perspective on how AI may change the marketing landscape.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

On this podcast episode, learn how Inbar Yagur, Dir. Content and Product Marketing, repositioned Lusha's brand for better B2B marketing success. To do this, she employed exercises in sales and marketing alignment to bring both teams on board.

Throughout their planning phase of the project, she took both teams' understanding of sales and marketing data to inform their new Ideal Customer Profile. And once formed, she took time to educate both sales and marketing on their new target audience and strategy.

The FINITE Podcast is made possible by:

- Clarity: the fast growing, global marketing communications agency working with leading technology brands.

- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Roundtables are the perfect tactic to add value across the customer lifecycle. You just can't replicate such quality conversation and deep connections in any other event format.

On this FINITE Podcast episode, Sarah McCredie, Director of Product Marketing at Recurly, outlines her approach to roundtables - Who to invite, where to host and what to talk about.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Kate Cox, CMO at BrightBid,  believes the playbook of B2B marketing will stay largely the same as technology advances. Search, as one of our more traditional channels, isn’t going anywhere even as the shape of search marketing changes with new formats and algorithms that impact how users interact with it.

Listen to learn her tips for using search in the world of ChatGPT and  new search pages.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

This is the first of five incredible podcast episodes from The Next Web Conference, which our Community Manager, Jodi, attended last month to record with some of the brightest marketers at leading tech companies.

The episode is with Cordula Pfluegl, Marketing Director at TNW, who shared her secrets as to how she created such a big buzz for TNW, gaining their largest and most vibrant group of attendees yet. (She even had the President of The Netherlands at the opening ceremony!)

Listen to get tips on creating a buzz for your events, product launches, announcements and more.

Check out Cordula's newsletter here for marketing tips! 

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

You've heard of B2B marketing outside of the box, but how about B2B marketing outside of the stratosphere?! On this episode of the FINITE Podcast, Chris Cunningham, Head of Influencer Marketing at ClickUp, shares his unexpected, and highly fruitful, B2B tactics.

As we recorded the episode at The Next Web Conference, where the theme was 'Reclaim the future', Chris' approach gives us insight into what the B2B marketing space might look like next.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

Marketing and product, product and marketing. Two peas in the same pod... ideally! 

Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambitions, led by a great product. On this episode, Stephanie shares how they've built their product by aligning it with their brand, and most importantly, their audience.

Learn tips on:
- How to feed into product development as a marketer
- Where to get the right data that informs your product development
- How to keep evolving your product to better suit customer expectations

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Oren Greenberg.

Oren is an experienced on demand chief marketing officer and growth marketer working with a number of growing tech scale ups & corporate innovation projects.

Our host Alex Price sits down with Oren to talk about everything from growth hacking to hiring the right marketing team to balancing data and performance marketing.

Visit finite.community to find out more about the FINITE community and join a future event.

This FINITE Podcast episode is for those high-level thinkers - those listeners looking to think top-level about how their marketing organisation responds and engages with pressure, both economic, internal or otherwise.

We're joined by Edgar Rouwenhorst, a successful CMO who has grown many leading tech companies, like Mollie, iZettle and Superb. His opinions will lead you to think about conventional approaches from a new perspective, with tangible takeaways for your own strategy.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

In an increasingly competitive market, and with increasingly skeptical consumers, brand trust could be the make or break in your organisation's success.

This episode features Philipp Blankenagel, VP Comms and Marketing at re:cap. Philipp is entrenched in the European FinTech scene where companies can't get off the ground without immense trust from their customers. So listen to gain tips on building trust with your audience, and keeping it.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

This FINITE podcast episode is set to teach you how to successfully amplify and gain high ROI on your AI product or AI integration.

Alex was delighted to interview Ben Slater, SVP Marketing at Beamery, a leading HR tech platform that has just announced the release of its new AI product TalentGPT. 

Listen to learn: 

• Go-to-market strategies
• How to break through the noise 
• How to evolve an AI product to meet the needs of customers

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

This FINITE Podcast will help you demystify the challenges and uncertainty around AI in the workplace, as Jodi spoke to the incredible Rob McCargow, Technology Impact Leader at PwC.

Their conversation spans ethics, regulation and the future of the workforce. Rob spends a lot of his work-life educating C-Suite execs in companies worldwide on how they can tackle challenges that arise when businesses utilise artificial intelligence, so you'll gain his insider knowledge on this as well.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution.

On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing.

For our more junior listeners, we start the conversation by outlining what's the difference between a SaaS product and a SaaS platform. 

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

As audiences grow increasingly skeptical of brands and tired of seeing ads, how can marketers market to people who hate marketing?

This episode goes through Davor Kolenc's experience as Head of Growth at Treblle, and how he has successfully grown the brand in the DevTech space. Jodi and Davor cover tips for building trust, which channels to avoid and when sly tactics enter into manipulation.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

The lines between B2C and B2B are blurring, it's a fact. But the stereotypes of stiff, business-like, suited-up enterprise customers prevail. On this FINITE Podcast episode, our guest, Nathan Rawlins, rejects these stereotypes and believes enterprise audiences respond well to B2C tactics all-the-same.

As CMO at Lucid Software, a leading visual collaboration suite, Nathan has his mind on the entire customer lifecycle and a full range of customer segments. This experience lends itself to the topic, as his strategic approach is full of experimentation and creativity.

Listen to learn his successes and challenges that arise when adopting this mindset.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

If you’ve read the title, let us clarify. No, marketing is not dead. If anything it’s more important now than ever. What we mean by the title is that what marketing is and what it should do is shifting.

On today’s podcast episode, we heard from a true pioneer in the space: Jennifer Griffin Smith, Chief Market Officer at Acquia.

In the first half of the episode, Jennifer tells us the distinction between a CMO and Chief Market Officer, which is one that has drastic positive effects across a tech organisation. In the second half, Jennifer gives her take on what B2B tech marketers should all be thinking about next, and B2B trends set for 2024.

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

The SEO and content landscape is shifting. As marketers we all see it, and feel it.

On this FINITE Podcast, we’ll let you know how to adapt to these shifts, where SEO should fit in the wider business function and how brand gets involved.

We heard from the expert of experts, Erika Varangouli, Head of SEO Branding at Semrush. Semrush is the leading online visibility platform, and Erika leads their SEO community. Suffice to say she knows a lot about the subject. So enjoy!

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

Dr Sven Molner joined the Institute of Management Studies at Goldsmiths University here in London as a Lecturer in Marketing in August 2016. He is the programme director of the MSc in Consumer Behaviour.

Prior to joining Goldsmiths, Sven worked at Cass Business School, City University London, as a Lecturer in Marketing, and was a Research Fellow at Judge Business School, University of Cambridge. He obtained his PhD in Management from the University of St. Gallen in Switzerland.

Host Alex Price sits down with Sven to talk about the value of 'theory' in marketing education, both for students and practitioners, in a saturated education and training marketplace offering everything from 1 day courses to full Masters programmes. They also explore some of the theories used in his teachings (for example the creation of new markets). 

Visit finite.community to find out more about the FINITE community and join us at a future event.

This episode is set to inspire the structure of your marketing team, whether small, medium or colossal. 

Our guest, Eric Thum, Head of Marketing at VTS, was a winner of our FINITE 30 this year as he has led the marketing for one of the fastest-growing B2B SaaS companies in 2023. You’ll get an inside scoop into how he’s achieved this - through an integrated team structure, aligned metrics and more. 

The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. 

We’ve all heard the term ‘customer-centricity’ amidst LinkedIn posts and the webinar invitations in our inboxes. But what does customer-centricity actually entail? And how can B2B marketers demonstrate this to both stakeholders and customers? 

Jodi was honoured to host Simeon Lando on this FINITE Podcast. Simeon is the CMO at FORM3, a next-level B2B fintech driving the future of the payments industry. He’s had a long and successful career in marketing, formerly at titans like PayPal and Barclaycard, to fast-paced fintechs like Refinitiv and Finastra. 

Learn how Simeon approaches his marketing with customer-centricity, and emphasises the importance of research and relationships, with the success stories to prove it. 

How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy.

On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications at GoCardless. GoCardless is a hugely successful B2B fintech with a strong brand strategy built over 13 years. As their marketing communications leader, Nicola shares her approach to brand, and the distinction she’s noticed between brand and product-led growth. 

You’ll gain inspiration and insight as to how to balance the two. 

Do you know how sales and marketing alignment can achieve full marketing attribution? If not, feast your ears on this fantastic FINITE Podcast episode. 

We’re joined by Mitali Israni, Marketing Director at Medallia, who shares her secrets to achieving full multi-touch attribution. We also cover ABM, cookie-less tracking, AI and the death of sales, and how these impact attribution.

This is our first video podcast! Watch it here: https://www.youtube.com/watch?v=j26Cqx1aHdk 

Whether you’re eyeing up that CMO position, want to start leading a team, or are looking for your next tech company, this FINITE Podcast episode is for you. 

Allison MacLeod shares her inspirational career journey, how she took advantage of opportunities, found the right companies and leveraged mentors and advocates to get to where she is now - CMO at leading tech company, Flywire. 

Learn how to take your career by the horns, spot opportunities, and grow your personal arsenal of marketing skills. 

Mark Walker is Chief Revenue Office at Attest - a technology platform that allows businesses and brands to ask consumers questions, analyse data, and discover insight all in one end-to-end platform.

Our host Alex Price sits down with Mark to explore what his role as Chief Revenue Office at Attest encompasses, before discussing the topic of balancing brand and performance marketing and asking big questions such as are B2B marketers too obsessed with data?!

Visit finite.community to find out more about the FINITE community and join us at a future event.

Priya Gill is the queen of product marketing. Kicking off her career at HP as a global product marketing manager, Priya has risen through the ranks of tech at Box, and now Surveymonkey. She is now VP Product Marketing, Web Strategy & Global Experience. 

With a job title so expansive, this episode dives into the fundamentals of product marketing, and how PM can inform a highly successful, multi-channel strategy. 

B2B influencer marketing means more than sponsored posts from linkedIn thought leaders. 

On this FINITE Podcast episode Jodi spoke to James Baldwin, Head of Influence Asia at Ogilvy, to hear his innovative take on influencer marketing in 2024. 

Learn how the creator economy is growing and developing, to bridge the gap between B2B brands and digital savvy consumers. 

We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from focusing on north star goals? 

Maintaining a strong focus on objectives can be an uphill battle in B2B tech. But Kathryn Thomas, EMEA Marketing Director at Box, has refined an approach to strategy, and sales and marketing alignment, that keeps everyone headed towards ARR objectives. 

In this episode, you’ll learn how to deal with marketing distractions. Be prepared to reevaluate strategic priorities, and have hard conversations about commercial viability. 

We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out.

On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Director of Marketing at WEX. 

You’ll learn:

• What creativity in marketing should look like
• How to cultivate a culture of creativity 
• How to manage stakeholders expectations of process vs. creativity 
• How to manage a balance between creativity and process 

Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. 

Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. 

With 8x8's established history of innovation, this episode offers a fascinating insider's view on their latest transformations. Tune in for expert perspectives and actionable takeaways!

Ashley Kessler is Head of Marketing & Business Development, EMEA at Calabrio, an innovative work force optimisation platform that empowers organisations with customer experience intelligence.

Our host Alex Price sits down with Ashley to explore her combined EMEA marketing and business development role at Calabrio, whilst talking about their account based marketing approach to marketing which they refer to as 'Account Based Targeting'.

Visit finite.community to find out more about the FINITE community and join us at a future event.

In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy.

Our guest is Jim Turner, SVP of Customer Experience at Exclaimer. He shares his impressive insights and experiences in growing B2B tech companies through the strategic use of customer data. 

Jim’s sentiment is clear: Product-market fit and early stage growth is not enough. You need to rely on customer data to evolve your company, expand services, acquire new customers, and of course, keep your current customers happy and hungry for more. 

In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies.

Join us as we explore this update in depth, uncover what it truly means, and most importantly, reveal how marketers can effectively adapt. Our guest, Nohar Zmora, VP Brand and Strategic Marketing at Kaltura, shares invaluable insights on the history of data privacy, past adaptations by marketers, and actionable strategies for the future.

Whether you're looking for a comprehensive understanding of cookie depreciation or seeking guidance to navigate this new era of data privacy, this episode is packed with expert perspectives to help you thrive.

In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. 

Jodi speaks with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute, who shares insights from his extensive research into whether B2B businesses should prioritise acquisition or retention. 

Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software.

Our host Alex Price sits down with Hannah to explore her role at Yieldify and dig into personalisation as they discuss where to begin, what the future could look like and how Hannah runs B2B marketing at Yieldify.

Visit finite.community to find out more about the FINITE community and join us at a future event.

If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital.

Juliette offers her perspective on what strategy really means, who should be responsible for it, why it often gets overlooked, and practical steps you can take to prioritise and develop an effective strategy.

By the end of this episode, you'll have actionable advice on how to ensure strategy remains a focal point in your marketing efforts and how to foster strategic thinking within your team.

In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? 

This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. 

You’ll learn:

• A bare bones MarTech stack every marketer needs
• How MarTech stacks change as you scale
• How to decide whether certain tools are worth it
• How many tools you need at any one point 

For the LinkedIn post Philippe mentioned, see here. 

FINITE nor Philippe have any partnerships or affiliations with the vendors mentioned in this episode and its supporting articles. 

In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands and their audiences. 

Today, we tackle one of Dale's provocative viewpoints: the idea that demand generation is a fraudulent term. Dale explains why he believes demand generation doesn’t actually exist and how this term can lead marketing strategies in a misleading and damaging direction.

Dale also tackles: 
- The myth of lead scoring 
- Why ad retargeting doesn't work 
- How brands actually win market share 

Join us for this thought-provoking discussion that challenges conventional wisdom. This longer episode allows Dale to share his insights and ideas in full, offering you a chance to rethink your philosophy of marketing. 

In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives.

We explore several key topics with Steve:

• The importance of making marketing more objective to overcome existing challenges.
• How Steve has helped shift the perspective of marketing at Morgan Stanley
• The relevancy of vanity metrics and how to communicate their value to executives when they don't show hard ROI.

The views and opinions expressed in this episode are those of Steve Stano and do not reflect the official policy or position of any affiliates. 

Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled.

Valentina offers valuable advice for those starting their careers and insights into how startups can effectively grow. She also provides her perspective on the future of fintech, drawing on her extensive experience in the industry.

Do you ever wonder whether your agency is the right fit?

Or are you looking for a new agency at the moment?

This episode will help teach you what great client service looks like, and what you should expect from your agency partnerships.

It’ll give you a checklist for success, to help you decide whether your agency is working, and how to decide between agencies from their pitch.

Jodi spoke to Rachel Gilley, CEO at Clarity, a global marketing and communications agency that works with leading tech brands. Chosen by visionary companies worldwide, they enhance reputation, create impact, and drive growth.

Clarity is a sponsor of the FINITE community.

Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia.

Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%.
 
Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to enhance the overall customer experience.

Tune in to learn how accessible design can drive revenue growth and customer satisfaction.

Head here to watch our webinar on measuring the commercial impact of B2B content: https://youtu.be/b2FivN9H09U   

On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris.

After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt. 

You can connect with Jodi here.

And the links she mentioned are here:
95/5 in market / out market rule
LinkedIn comedian Ken Cheng

John Enny is Director of Marketing at SaaS restaurant management platform xtraCHEF, which helps restaurants improve productivity and increase profits.

Our host Alex Price sat down with John on a recent visit to New York to explore his day to day running marketing at xtraCHEF, and to try and answer some big questions around content marketing. Specifically, how can marketers walk that fine line between quantity and quality when it comes to content marketing?

Visit finite.community to find out more about the FINITE community and join us at a future event.

Guillermo Murga is Director of Marketing at Anvyl, 'The Intelligent Supply Chain Platform'.

On a recent trip to New York our host Alex Price sat down with Guillermo to explore his role at Anvyl and background in marketing, both in global advertising agencies but also as the first marketer in fast growing B2B technology startups. Together, they explore how to lay the foundations for building and scaling a marketing team from scratch.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event. 

Nicole Lindenbaum is VP of Marketing at Teampay, a fast growing FinTech spend management platform that empowers employees with software that requests, approves, and tracks company spending in real-time.

On a recent trip to New York, FINITE podcast host Alex Price sat down with Nicole to explore her role at Teampay office in NYC. Nicole shares some of the things she is working on from a marketing perspective to help enable her sales team to drive growth at Teampay.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Steve Mann is VP of Marketing at ThetaRay, a big data and cyber security platform that provides faster, more accurate analytics solutions for identifying emerging risk, discovering new opportunities, and exposing blind spots within large, complex data sets.

On a recent trip to New York, FINITE podcast host Alex Price sat down with Steve to explore his role as CMO at ThetaRay and have a fascinating (and sometimes philosophical discussion!) on the psychology of marketing!

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Steve Toth is SEO Manager at FreshBooks, the all-in-one invoicing and accounting SaaS solution that makes running a small business easy, fast and secure.

Based in Toronto, Canada our host Alex Price joined Steve over a Zoom call to talk all things SEO for B2B SaaS companies and explore Steve's approach to SEO along with how SEO works at FreshBooks. And of course any future trends within the world of SEO.

Steve also runs SEO Notebook, where he has quickly built a following thanks to his deep insights and observations from the world of SEO.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Cindy Atinault is VP of Marketing at Senseye, an enterprise B2B tech company providing a predictive maintenance solution that drives forward innovative automated industrial operations.

FINITE podcast host Alex Price sat down with Cindy to explore her role as VP of Marketing at Senseye and how the latest MarTech and AI tools can help to empower marketers, get results, drive ROI and more closely align with sales.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Nick Roberts is the Marketing Director of Global App Testing, and innovative quality assurance and testing platform that brings together humans and technology to provide testing services to websites, apps and other digital platforms.

FINITE podcast host Alex Price sat down with Nick to explore his role as Marketing Director at Global App Testing and Nick's data driven approach to optimising the B2B funnel and buyer journey.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Oli Bridge is the Head of Marketing & Growth at Bonjoro, a platform that allows businesses to boost customer engagement with perfectly timed personal videos.

FINITE podcast host Alex Price sat down with Oli to explore his role as Head of Marketing and Growth at Bonjoro, and to explore how Oli has approached a more innovative approach to growth, away from the 'traditional' inbound marketing method. Instead, Oli's focus has been on customer advocacy and scaling what he calls a 'word of mouth engine'.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

April Dunford is an author, speaker and consultant with extensive prior experience as a VP Marketing across a number of enterprise B2B technology companies. April now specialises in working with B2B technology businesses to help them position innovative products in ways that customers intuitively understand.

FINITE podcast host Alex Price sat down with April to explore a very current topic - how can B2B tech companies position themselves and adjust their messaging in such uncertain times?

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Dominik Elmiger is Head of Marketing at Ably, a product providing APIs and components for developers to build powerful, reliable, and scalable realtime apps.

Dominik has lots of experience implementing marketing automation solutions into different businesses, including HubSpot, Pardot and Marketo. FINITE podcast host Alex Price talked with Dominik about how to approach a marketing automation implementation project, and some of the pitfalls and war stories to try and avoid!

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Rachel Truair is Director of Global Enterprise Campaigns at Adobe.

FINITE podcast host Alex Price sat down with Rachel to talk about how to get marketing right during a difficult time such as Covid-19. From building brand loyalty to communicating with honesty - what can B2B technology businesses do to approach the difficult current climate, but also set themselves up with a springboard for future growth?

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewee and do not reflect an official statement or opinion of the author's employer, past employers, or any other organization or committee this interviewee may have been, currently is or will be affiliated with.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Christian Gabriel is CEO & Co-Founder of Capdesk, a platform companies can use to manage their cap table, employee option and warrants.

FINITE podcast host Alex Price sat down with Christian for our first ever episode with a Founder, to pick Christian's brain on his perspective on marketing after a raising a Series A, given this is an interesting inflexion point in a scale up company's growth. We also hear all about his experiences of previously building out a marketing function along with his future plans looking forward.

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Pete Rawlinson has extensive experience leading marketing at a large number of enterprise B2B technology businesses on both side of the Atlantic, including Malwarebytes, Datto, Continuity & AppSense to name a few.

Pete is now CMO at Workvivo, an employee communication platform for the modern workforce.

FINITE podcast host Alex Price sat down with Pete to explore what his role looks like now, how he is approaching building a marketing function from the ground up at Workvivo having recently raise a Series A, and what he thinks the future role of the CMO looks like.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Matthieu Baril leads marketing operations at Causeway, a technology platform for the construction industry.

FINITE podcast host Alex Price sat down with Matthieu for a deep dive into Marketing Operations, exploring Matthieu's day to day work, tips and tricks and approach to marketing ops at various levels of maturity in B2B technology companies.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Today we're talking all things Demand Generation in the world of B2B Tech with Clemens Deimann who has led B2B tech & SaaS demand generation and marketing initiatives across scale ups such as Lynda.com, LinkedIn and has consulted for a number of hyper growth tech companies before moving back in house to leading a team at Google.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewee and do not reflect an official statement or opinion of the author's employer, past employers, or any other organisation or committee this interviewee may have been, currently is or will be affiliated with.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Gustaf Stenlund is VP Growth at Nudge, a smart content dashboard product. Nudge have been on an interesting transition from an enterprise proposition and lengthy sales journey, to a SaaS based self serve model allowing any business to onboard onto the Nudge platform. Gustaf sat down with FINITE podcast host Alex to explore how this has impacted marketing and growth for Nudge.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

Ashley Gatehouse is Chief Marketing Officer at QUANTIQ. On this episode of the FINITE podcast host Alex Price sits down with Ashley to hear about his experiences navigating the C-Suite as a marketer. We talk through the skills, language and expectation management that needs to happen for marketing to thrive in a C-Suite environment, alongside CEOs, CFOs, COOs and others.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Rory Sutherland needs little introduction for most marketers.

Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn's think tank The B2B Institute and I had a chance to sit down with him to talk through some of the findings.

As Vice Chairman of Ogilvy UK, Rory also heads up their Behavioural Science Practice along with being a seasoned author and speaker.

This episode is a must listen for any B2B marketer interested in how people think, and what it means in a B2B context.

Nicolas Derico is Director of Marketing at Wayflyer. FINITE podcast host Alex Price took time to record an episode with Nicolas focused on the 'B2C-ification', sometimes talked about as the humanisation of B2B marketing. Nicolas has some refreshing perspectives on building a more human and authentic brand in the B2B space, and some other B2B tech companies that are worth watching too.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Mary Ellen Dugan is Chief Marketing Officer at WP Engine, the world's leading WordPress Digital Experience Platform.

FINITE founder Alex recorded this episode with Mary Ellen to explore how modern day B2B marketing is a mix of both art and science, and the challenges that marketers face in balancing brand building with performance marketing whilst driving growth.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye.

Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it's possible to compete with just a fraction of the budget.

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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.