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02 Jan 2023
Welcome to the Family Photography Marketing Podcast!
00:00:41
Welcome to the Family Photography Marketing podcast, where we dive deep into the world of marketing and help you take your business to the next level. I'm your host, Fiona, and I'm a marketing expert with 10 years of experience in the family photography industry. In each episode of this solo podcast, I'll be sharing my insights and strategies for successful marketing, and helping you navigate the ever-changing landscape of digital and traditional marketing techniques. Whether you're just starting out or looking to fine-tune your marketing approach, this podcast has something for you. So join me and let's start mastering marketing together!
10 Jan 2023
01: Meet Fiona
00:12:42
Learn more about Fiona of Fiona Margo Photography and her background as both a family photographer and a marketing educator.
The four marketing steps shared in this episode:
IDENTIFY: Identity the type of photography that brings you joy - the more specific the better. Mine is Adventurous, Snuggly + Playful Lifestyle Family Photography. You can expand more later but build your business off one niche to start.
INSPIRE: Consistently show the types of images you would love to shoot more and inspire potential clients into following your brand.
EDUCATE: Identity the pain points of potential clients before booking and create educational content around those pain points. You become the trusted expert for achieving sessions with your brand.
MOTIVATE: Make your sessions simple + easy to book, utilize a booking strategy to create a bit of scarcity + urgency.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
First things first, let us all recognize that anyone listening has a true passion for creating and you may very well likely have made creativity part of your job. That is amazing. It is also really hard to create, especially when most of us release what we create into the world for critique, sometimes within minutes of creating it. Instead of seeing a space filled with other creative people who are also sharing art, we start to compare. We start to doubt the very thing that brought us so much joy. We start to doubt the very reason we stuck with our artistic journey in the first place. Let’s acknowledge some truths: social media can be extremely rewarding and has led me to meet some of my very closest friends and grow my business, but it can also be a place that fills us with negativity. We are not generally viewing each other’s art in a coffee shop or on the walls of a museum. Instead we are sending image after image into our social world for immediate approval (or gasp! disapproval!). I cannot think of a a more terrifying way to share what you create!
You must get out of your OWN way in order to market. This episode goes over two important mindset shifts to market your family photography business the way you want to.
Mindset Shifts: 1. Getting over the fear of judgement - tips and tricks to get over judgement of yourself and worry about judgement of others 2. Overcoming comparison so you can market the way you want YOU want to so you can show up authentically.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
This week we will be chatting about three helpful marketing tricks: patterns, time-chunking and batching.
Often it is the overwhelm of what kind or content to post and how much to post that keeps us quiet. We know what we are tying to book and what we would like potential clients to connect with but when we go to post, we sit back because we don't have a foundation of what to say and where.
These simple tricks can help!
This episode is sponsored by my online class Four Steps to Building a Trusted Family Photography Business. You can learn more HERE. It takes place on Feb 16th at 10:30am PST.
O4: BONUS Episode on Reels for Family Photographers
00:22:26
This episode comes after polling my audience and releazing there is quite a bit of confusion + frustration with reels and how to use them for your family photography business.
I go over the some tips + tricks to make reel creation easier (including my favorite apps), what your reel foundation creation should be based upon and some things NOT to do. <3
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Whether you have a website, hate your website, or are in need a website this episode has something for you.
We will be going over common website mistakes family photographers make, how to a build a solid foundation for your website and three website trust building attributes that are often over looked and how to fix them.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
07: Educational Content Ideas for Family Photographers
00:17:34
If you are at a place where you have a consistent body of work and you have at least a simple marketing plan, you need to make sure that one of the pillars of that marketing plan is educating potential clients.
First, you need a solid education foundation and often it is built around the wrong theme. The correct theme is “what is my potential client worried about/strugling with/preventing from getting on the calendar”. Not about you as a photographer. We will go over how to create these content ideas + how to implement them.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
I talk a lot about data and how we should track it, but which data?
In this episode I cover the marketing metrics that matter for Instagram, Pinterest, Emails, Facebook Ads as well as which offline metrics matter and how to get more marketing data if you are new to business or marketing.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
You may think that your current marketing strategy is working for everyone but there is a good chance that some types of buyers are ignored in your current system.
As a bit of a cheese ball, I have named all three types of buyers. Tune in to learn more about Quick Buy Quinn, Needs a Nudge Nessa + Worried Willa to make sure your marketing strategy accommodates all of them.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
As promised, some embarrassing sessions stories from me. <3
Instagram: www.instagram.com/fionamargo
10 Mar 2023
11: Content Pillars for Family Photographers
00:13:07
What are content pillars and why are they helpful? They allow you to market and communicate in a different and varied way that keeps your content interesting and engaging.
In this episode, we will run through the main types of content pillars that I think best suit family photographers!
One of the main issues I see when photographers market Spring is that they start too late + give up to early.
For many areas of the country (unless you live somewhere where Springs acts as your fall weatherwise), clients needs more educating and gentle nudges to book a session. We will go over ideas to get your Spring Marketing Plan in action!
Sponsored by my Four Step Marketing Strategy Course! It is finally here, check it out!
21 Mar 2023
13: Spring Marketing Ideas
00:24:39
As promised in last weeks episode, we are going to be discussing some implementable ideas for getting the word out about your Spring sessions. We are going to start with some online ideas and finish with some offline ideas. We will also be updating some bet practices for marketing on some of the most used marketing channels, ahem- IG.
In this episode, we go over how to start using AI to market to your clients and how to use it to free up personal time as well! AI doesn't have to be overwhelming and I will break down some simple tips + tricks to lean on it as a solo entrepreneur.
This idea of being a good enough artist to actually start to market and run this thing like a business holds us all back. And I get it- I have been stuck in this loop where I am just focused on how much "better" everyone else is in the family photography industry.
There are so many photographers are subjectively better at the art of photography than I am. They are more creative. They understand their gear more. But that honestly doesn't matter. Tune in to find out why "goodness" matters so much less than you think.
Writing and talking about yourself can be a very huge road block to spreading the word about your business. But in the new economy, where in-person connections are more important than ever, you need a way to confidently and descriptively describe what you do because it is more than just family photographer.
The majority of this pushback comes from ourselves as we worry about the judgment of others. But once you decide you aren’t going to let what other people think hold you back, you may just simply not know what to say. So in this episode we are going to talk about two aspects of this important work to give some clarity around how to speak about what you do to draw the right potential customers into your brand
The first is the in person introduction and then we will discuss how we can apply this to a very important website page: the about me. --------------- Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Now is the perfect time to make sure you are setting yourself up for a good summer season and to make any last minutes changes to have the Spring 2024 you want. We will chat about how to do that and we will also talk about a marketing mindset shift I am utilizing in my own business.
As promised, you can get the Past Season Review PDF HERE
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Most of us began using Pinterest as a way to plan meals, decorate our homes, save future projects, plan birthday parties... the list goes on. If you have an account from the early days, it might be quite eye-opening to see what you were into back in the day. :)
Just as with every marketing platform, savvy marketers figured out ways to play the system. Over the last few years, Pinterest started to feel a bit spammy. One reason for this is many marketers were using "looping" to re-pin pins to drive website traffic for lead captures and "make" pins go viral. Even though this was profitable for these marketers, it wasn't as fun to be on the user end. So Pinterest switched up their algorithm again and now we can use it to market our family photography businesses because what Pinterest wants (original, creative + inspiring content) is exactly what we create!
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Excerpt: "Community over competition to me means that you are confident enough in yourself and your work to build relationships with other creatives even if they ARE your competition. Competition isn’t a bad word. It keeps us innovating. Many of my photographer friends ARE my direct competition. You are in charge of deciding what that means. I know I am the only me, so the competition really lies between 2022 Fiona and 2023 Fiona.
Being “better” turns into being more profitable, being a better communicator, trying a new strategy, attempting new creative ways of shooting. Allllll of that has nothing to do with the photographer down the road. That photographer and I can live in the same city and be “competitors” for business in our town and still be friends."
Many photographers put off email marketing because they worry about WHAT to say or how to get people on the list in the first place. In this episode we will go over two different strategies to try.
Fiona Margo IG $4.99/mo Mini Marketing School Subscription
23 May 2023
21: Using IG Stories Strategically
00:19:37
IG stories are very underutilized by family photographers. What many people currently use stories for: connection content + trust building. That is great but too often it just becomes noise. My challenge to you is to use stories as a business owner only for a few weeks and test the data. In this episode we will chat about how you can better utilize IG stories to book sessions + become more confident in your marketing.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
One of the main things that stops photographers from marketing is overwhelm.
If everytime you sit down to market, you are starting from scratch you will eventually drown in overwhelm and go quiet- which is the common pattern. Instead, you can create marketing materials for each Season and repurpose. Tune in to learn how and why it is important.
When I ask family photographers what holds them back from marketing, the most common answer is TIME.
Well, we cannot create more time but we can become more productivity.
People will often drown themselves in endless busyness to feel productive. But as the day slips them by, all of the "work" they have done hasn’t allowed them to actually check anything off the list that produces - or could produce - a direct result. That type of work is effort - but it is not productive effort. And, as a result, the tasks we immerse ourselves in are disguised as real, productive work because they are mentally draining.
When my brain was stuck in a place of comparison and self-doubt, I would take breaks from working (which, at that time mostly consisted of fretting in confusion about what I actually ought to do), to look through Instagram. Doing so felt so heavy and full of effort because the more I scrolled, the more I felt bad, yucky feelings. This feels like WORK. But it is NOT productive work. It is passive effort. It takes effort to scroll and for your mind to work overtime comparing and feeling scarcity, but that effort is not tied to any sort of meaningful result for your business. It is an enormous, painful time-suck.
Learn what results action is and how to get the work done in this episode!
As an artist, you need to know the elements of your ideal session. You can break these elements down and begin to use those as pillars of you marketing. Instead of saying you are best at photographing families with kids, you are best at photographing playful families. Or snuggly families. Or maybe you target fancy families. When you are looking through your viewfinder (or looking at the back of your camera since you are probably cooler than I am) more often than not you want to be doing so at a session that feels ideal for you as an artist.
Find out how systems can become tools based on your marketing foundation that save you time and add value to your sessions! Yes, you need systems but they won't work very well for you unless you tie them to a specific marketing result.
Tune in to learn about a marketing experiment I did where I tried to find a local family photographer in a random town in the US. It was annoying/frustrating/way hard than it needed to be.
Oooh! Fall has arrived! In this episode we will chat about how to successfully combine your unique artistry with the natural consumer attention of Fall family photography, how to utilize Fall to help get more Spring bookings and the number one mistake photographers make when marketing their Fall offerings.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
When we put ourselves out there and "fail" it can feel really frustrating and might make us stay silent in the future. This episode might help you reframe those "failures" into something more inspiring + helpful to building the business you desire.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Fall can be wild for family photographers but over the last 10+ years of wading through Fall, I have the top habits that help me stay sane through busy season!
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Tune in to hear about a marketing experiment I did on Instagram for the month of November, why I think it is imperative that you conduct a marketing experiment yourself + some exciting new ways to reach your 2024 family photography business goals!
_____ Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Find out ways you can create boundaries within your family photography business if you are struggling to get clients who feel aligned with your brand on your calendar.
__________ Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
You know that I always like to try everything I tell you guys to try and so this past week, I attended an in-person marketing/networking event and I gained some really helpful insights! Tune in to find out if this marketing technique could be for you.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
For this episode, I am reviewing two family/newborn photographer's marketing.
We will review their IG, Website, SEO, Pinterest and overall marketing strategy. Tune into to learn tips + tricks to implement in your own marketing strategy!
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
What if you could instantly attract your ideal clients and boost your photography business? Discover how as we take a deep dive into the multifaceted world of family photography marketing. Your host Fiona meticulously examines Lux Marina Photography's marketing strategy, starting with a thorough review of their Instagram profile. We discuss the art of crafting an engaging tagline, leveraging your ideal session description, and strategically organizing Instagram highlights to pique interest. The conversation takes an interesting turn as we highlight the power of a pinned post and repurposing captions for other platforms.
The journey doesn't stop at Instagram. We explore the significance of SEO and client conversion on a photographer's website. From the homepage to the 'about me' section, we scrutinize every corner to offer valuable suggestions. Learn how short videos, keywords, and operational links can drive traffic and improve search engine ranking. We even delve into the potential of Pinterest as a marketing tool.
Lastly, we explore strategies to elevate Lime Green Dream Photographer's Instagram and website. We look into the optimization of the top section of the page and the necessity to update highlights with seasonal availability. Our discussion delves into the pitfalls of mailing list pop-ups and the opportunities in swapping page link orders. We round off the session by emphasizing a clear marketing strategy to captivate attracting clients to your ideal sessions. Tune in, and together, let's overcome indecision and create a successful marketing strategy.
26 Dec 2023
39: Family Photographer Marketing Reviews: Part Three
00:33:50
Two more marketing reviews coming your way!
Beth Carter's (FL Family Photographer) online presence to show you exactly how it's done. We tackle the essentials of an Instagram profile that truly sings to your audience, from adding a slice of personal flair to creating an 'about me' section that's as inviting as a warm hug. We also navigate through the intricacies of her inquiry page, revealing the must-haves for a user experience that smoothly transitions curious clicks into confirmed clients.
Strap in as we shift gears from social media to the powerhouse of a photographer's online arsenal—their website. I share battle-tested tactics for transforming your site from a digital storefront into a booking magnet. We talk calls to action that get clients jumping at the chance to work with you, and dive into the underestimated world of SEO, ensuring your site pops up first when clients are on the hunt. Let's not forget the potential of Pinterest; I'll show you why this platform should be your new best friend and how tracking your site's changes can be a game-changer for your conversion rates.
Wrapping up our session, I bring into focus the art of trust-building through consistent, visionary marketing. Using Maria Alcantara's (Seattle family photographer) creative family photography as a case study, we examine how a unique style can carve out a niche as an ultra creative photographer in a saturated market. The spotlight shines on every touchpoint, from Instagram to web design, ensuring a cohesive story is told at each stage of the customer journey.
Plus, a sneak peek into my Marketing Mastermind—think of it as your roadmap to a diary so chock-full of bookings, you'll be the envy of photographers everywhere. Join us for an episode that's more than just talk; it's a treasure trove of actionable insights for your family photography business.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
40: Family Photographer Marketing Reviews: Part Four
00:26:57
Looking to elevate your family photography business on Instagram and beyond? Our latest chat with Stacy from Forest Souls Photography unveils game-changing insights for marketing your services more effectively. Discover how to leverage location tagging for better visibility on Instagram, and why personalizing your profile can attract your dream clients. We also discuss the importance of crafting seasonal calls to action and how to market multiple photography genres without causing confusion or diluting your brand message. Stacy's innovative 'Mention Monday' feature and her approach to service segmentation demonstrate how thoughtful engagement and clear communication streamline the path for potential clients.
Transition over to your website, and you'll find that the devil is in the details. Stacy shares her secrets to smooth website navigation, targeted SEO strategies, and how avoiding common pitfalls like disruptive email pop-ups can build trust and engage visitors. The importance of relevant content and the delicate art of copywriting are dissected, showcasing how small tweaks to your website can have a big impact on customer retention. Not only will you learn why each link on your site matters, but you'll also get tips on how to guide your customers effortlessly to the information they're seeking, ensuring they stick around and book a session.
Finally, we wrap up with an eye towards the future, discussing the evolving marketing landscape as we head into 2024. I reveal the upcoming launch of an exclusive marketing mastermind, designed to help ambitious photographers like you navigate the challenges of algorithm changes and secure consistent bookings. Whether your family relies on your photography income or you're looking to scale up, this episode serves as a critical touchstone for understanding and implementing strategies that will bring your business success. So tune in, take notes, and get ready to transform your family photography marketing approach!
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Wave goodbye 2023, we also wave goodbye to to the old-school metrics that once defined success in family photography marketing! As we navigate the shifting landscapes of personal branding and genuine business strategies, I bring you a trove of insights that are all about embracing your authentic artistic identity. Forget the follower counts and the imitation game—it's time to build a brand that's as unique as your photography. We unravel how your website can become the ultimate digital showcase and why artificial intelligence is not the enemy, but a powerful ally in crafting marketing strategies that resonate with your ideal clients.
Turning the lens toward Instagram, we delve into the art of forging real connections over crafting a picture-perfect feed. Hear me lay out why it's crucial to let your personality be the star of the show and how to use Instagram's features, like reels, to create lasting content with a personal touch. We navigate the balance between staying true to your creative vision and aligning marketing tactics with your financial aims. Plus, I give you a sneak peek into the potential expansion of my mastermind group and the benefits of tuning in bi-weekly for more high-energy exchanges on marketing mastery and personal growth in the family photography business.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
In this episode, we are talking about the liberation from a fear-based approach and the embrace of a playful, adaptable marketing stance. As photographers, we're no strangers to the whims of creativity, and I'm here to show you that applying this inventiveness to your marketing tactics is just as essential.
As we navigate through the waters of website marketing – think of it as the lighthouse for your online presence – you'll learn how my climb to the number two spot on Google isn't just about SEO wizardry, but also the craft of capturing the fleeting attention of potential clients with a user-friendly website experience. I'll share the trials and triumphs, including the surprisingly challenging yet rewarding adventure of hosting baby playdate events. By the end of our time together, you'll be equipped to face head-on the ebbs and flows of the marketing tide, with a treasure chest of tips on how to inject playfulness into your strategies and turn each challenge into a stepping stone towards a flourishing photography business. So, hoist the sails and let's set course for success!
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
43: Keeping Your Marketing Engine Running Through Winter
00:15:08
Ever found yourself stuck in the quagmire of inconsistency, your mind trapped in the swirling mists of the January blues? You're not alone. This week, I get real with the struggles of keeping up a steady rhythm in content creation and reveal how marketing automation tools like Linktree and savvy internal linking strategies can not only save your sanity but invigorate your photography business during those tough months. Keeping a finger on the pulse of your marketing data ensures your strategies are hitting the mark and your hard work isn't lost in the digital abyss.
Setting deadlines is akin to setting off a flare in the night sky—it beckons action and illuminates the path to momentum in your marketing efforts. In this candid conversation, I walk through the psychological boost that a well-placed deadline can provide, sharing how something as simple as launching a Linktree can act as a self-imposed finish line, pushing you to reach your goals and keep those bookings coming. It's about nurturing trust in yourself as your own marketer and carrying that torch of momentum forward, shining a light on the way to sustained success.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
44: Breaking Free from Imposter Syndrome in Marketing
00:15:52
Discover the keys to distinguishing yourself as a true connoisseur of family photography marketing. With my own journey as a backdrop, I reveal how to harness your individual prowess and shatter the chains of imposter syndrome. This episode is steeped in personal narratives and hard-won insights that serve to empower photographers at every level. You'll learn the importance of injecting your own creative vision and personality into your business, and how confidently guiding your clients through your artistic approach can elevate your brand. Say goodbye to the pitfalls of negative marketing and celebrate the diversity of clientele preferences, embracing the positive impact it has on your business.
Adapt or be left behind in the swiftly changing currents of family photography marketing—a theme I tackle head-on in this episode.
By the end of our time together, you'll be ready to stand tall as the captain of your own ship, radiating confidence and communicating the unparalleled value you bring to the table as a family photography expert of your own brand.
My Instagram: www.instagram.com/fionamargo
14 Feb 2024
45: Four Marketing Questions Answered
00:20:00
In this episode, we chat about four marketing questions you all submitted on IG!
1. Marketing in a tourist town 2. Marketing more than one niche 3. Taking emotion out of marketing 4. Having time for it all
We'll navigate the challenges of engaging a community in tourist-heavy locales, exploring how to morph into a local tour guide and weave collaborative packages with neighboring businesses for a winning referral network and SEO boost.
Emotions and marketing are intertwined like the complex fibers of a well-woven tapestry- I'm dissecting the role feelings play in our promotional endeavors and why we have to be ok with the suck.. Armed with data-driven strategies and a resilience born from stepping outside our comfort zones, we'll tackle how to manage the rollercoaster of the fear of judgement. Middle school bully watching your stories? How to not let that stop you.
Lastly, we will unpack the benefits joining a mastermind group, mine has become a haven of personalized focus with limited spots for dedicated go-getters. Two places are already snapped up, so if you're ready to embrace this journey with fellow passionate creators, it's time to claim your spot and let's start scripting your marketing success story together.
In today's episode, I'm drawing on the wisdom of a Harvard Business Review article and my own phone case purchasing saga to show how a hassle-free journey from curiosity to client can leave a lasting impression of delight.
What a delightful client experience and a delightful marketing experience might surprise you!
IF you've been waiting for the perfect moment to elevate your marketing game, take note: our marketing Mastermind is about to kick off on March 12th, and only a select few seats remain. Whether it's crafting a visual brand that echoes with your dream clients or perfecting a portfolio that speaks volumes more than any social media metric, this Mastermind could very well be your ticket to a transformational journey in the family photography marketplace.
Client acquisition, even during the quietest seasons, is possible!
This week's episode offers a candid look into the diverse avenues from which my most recent bookings emerged. From a win in a Facebook group to the strategic avoidance of over-reliance on referrals, I share how creating a bookable website and a high-trust experience can bring people in despite the slow season. Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
Local to the Seattle Area? Come to a class! Local Classes
Instagram - Broadcast Channel is there for additional help <3
12 Mar 2024
48: Let's Create a Spring Marketing Plan!
00:19:23
Creating a Spring Marketing plan is easier than you think IF you set yourself up for success from the beginning.
As I look over Spring Marketing content from family photographers all over the country, there are a few pitfalls I am seeing making it harder for clients to build trust than it could be for them. These changes won't take you much time but will be well worth it!
This episode peels back the layers on why hyper-creativity might not be the golden ticket to success and how a reliance on referrals is akin to building your business on quicksand. With a blend of personal experiences and professional insights, I chart a course through the often-misunderstood terrain of branding, creativity, and business acumen.
Tune in!
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
In this episode, we will dispel the myths surrounding logos and overcomplicated branding, and discover why a streamlined website, combined with clear and genuine communication, is paramount in building trust and rapport with potential clients.
Let's start with the firsthand about the highs and lows of my studio's journey into a new market.
This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise above the changes.
In today's episode, we pull back the curtain on six marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability, join me as I stress the importance of embracing our dual roles as artists and entrepreneurs.
Have you ever felt like you're shouting into the void on Instagram, only to echo back to the same faces? We tackle that head-on by dissecting the 'visibility loop' – the cycle of nurturing the same audience without ever expanding reach. As I gear up for a brief interlude from the podcast after the next episode to dive into my busy season, I make sure you're equipped with the tools to thrive. If you need somewhere to put your marketing energy, check out my game-changing website course that's ready to revolutionize your online presence.
Ever wondered how a photographer can transform their passion into a thriving business amidst the chaos of life's demands? Join me on this episode as I recount my journey through the busiest stretch of my career, learning valuable marketing strategies that could reshape your approach to business. You'll gain insight into why self-reflection is crucial, especially during hectic seasons, to sidestep potential obstacles and ensure long-term success. As a parent navigating the complexities of raising teenagers, I'll also share my personal triumphs and trials, including my quest to foster more family time despite the evening challenges that come with the territory.
Inspired by a powerful poem, I am embracing the reality that we are the architects of our own lives, a perspective that fuels my dedication to expanding my business and making a meaningful community impact. Embark on this journey with me and discover how you can harness your potential to create positive change.
(yes, I am keeping this AI description because why not- pls help me robot)
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
For family photographers and creative minds alike, we'll explore the art of taking brave steps and realizing that true confidence isn't the absence of fear—it's taking action despite it. Let's make 2025 your year for courageous achievements and trusting in your unique vision.
Have you ever wondered how to turn an unexpectedly challenging year into a success story? We’re unpacking the secrets to navigating a tough year in photography, particularly for those grappling with outdated marketing techniques and a shaky economy.
By establishing clear expectations and systems, you can protect your dream of what this business could be while building a trustworthy and sustainable brand.
We'll also discuss the return of marketing reviews for family photographers, offering a chance to gain constructive feedback and uncover new opportunities. Reach out to me on Instagram for a review, and listen to previous episodes to get a feel for my approach. Let's create outstanding customer experiences and realize the potential for success in the family photography market together.
Also, One-On-One Marketing Mentoring is open for 2025! 8 weeks together to make 2025 your best year yet! $50 off with code BF24
57: Marketing Reviews: Snuggly Family + Senior Sessions
00:36:53
Marketing Reviews are back! This time we are discussing a Spokane family photographer who wants more snuggle in-home sessions and a Texas photographer juggling seniors with families in her marketing.
58: Marketing Reviews Part 2: Day in the Life + an Adventure Family Brand
00:34:04
Marketing Reviews Part 2!
We start with a talented photographer based in Victoria, BC trying to specialize in outdoor adventures day in the life and relaxed at-home sessions. A few tweaks will give these two sessions types more prominence on the homepage and creating ease of booking will also help build trust.
We unpack the essentials of a compelling "About Me" section on a photographer's website, emphasizing its power to build trust and engage potential clients. Explore how behind-the-scenes videos and day-in-the-life storytelling on social media platforms can showcase a photographer's unique offerings, helping clients understand the distinctive experiences available. We also stress the importance of creating a seamless customer journey that builds engagement and fosters long-term relationships.
Next we take a look at a talented photographer who has oodles of talent but perhaps a bit of overwhelm. From addressing mobile user experience issues to leveraging platforms like Pinterest for reaching potential clients, we cover it all. Gain valuable tips on simplifying session processes and crafting a cohesive brand experience that resonates with clients.
Need a write off for 2024? Join Marketing Mentoring! Work with me one-on-one for 8 weeks.
59: A Review of 2024 (Income Sources, Wins and Losses)
00:24:28
Family photographers often feel pressure to achieve six-figure incomes, but many fall short of these ambitious benchmarks. This episode examines income realities, the importance of mindset, and practical strategies for building a successful family photography business. Also, learn how looking at the actual data can help you refine your 2025 goals.
• Discussing common misconceptions about six-figure incomes • The impact of mindset and comparison on income goals • Strategies for effective seasonal marketing • Analyzing income contributions from various session types • Importance of boosting print sales • Practical tips for increasing income sustainably
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
60: Marketing Reviews Part 3: Reviewing a Golden Hour + Bedtime Session Photographers
00:17:20
This episode explores essential marketing strategies for photographers, focusing on website optimization and effective client engagement techniques to boost bookings. The discussion highlights the importance of understanding client needs and educating them about unique session offerings, such as bedtime photography, to foster trust and increase visibility.
• Review of Bloom Light Photography and suggested website improvements • Importance of an engaging About Me page emphasizing the artistic process • Benefits of having a detailed FAQ section for potential clients • Encouraging the use of online booking systems to streamline the client experience • Discussion on enhancing Instagram with effective pin posts and reels • Review of Claire Mayo Photography with a focus on in-home sessions • Need for client education regarding unique offerings like bedtime sessions • Strategies to position oneself as an expert in niche photography markets
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!
61: 2025 Marketing Strategies for Growth and Connection
00:26:14
This episode highlights essential marketing predictions for photographers in 2025. We emphasize the importance of a solid website, diversified marketing approaches, and the power of storytelling while encouraging listeners to take bold + diversifed action.
• Building a trust-building website as a foundational step • Diversification is key to surviving platform shifts • Leveraging SEO and email marketing for better visibility • The importance of storytelling in connecting with clients • Taking action to translate ideas into measurable results • Adapting to new marketing channels and strategies • Encouragement to embrace a mindset of early adoption
62: Creative Marketing Challenges for a Few Different Niches
00:28:50
This episode explores creative marketing strategies for photographers aiming to pivot their businesses, especially during uncertain economic times. We tackle the power of local giveaways, the importance of maintaining clarity across multiple photography genres, and ways to effectively engage with communities to cultivate lasting client relationships.
• Navigating the transition between different photography genres • Benefits of hyperlocal giveaways and partnership strategies • Importance of capturing leads from giveaway entrants • Creating clarity in a mixed-genre photography business • Emphasizing consistency through blogging for SEO • Engaging with the community through physical events • Testing waters with trial reels for audience growth
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Every photographer faces moments of feeling stuck, especially in marketing. This episode identifies "functional freeze," discusses its impact, and emphasizes the importance of taking actionable steps to overcome inertia.
• Introduction to functional freeze as a marketing challenge • Connection between functional freeze and lack of motivation • Importance of organizing marketing materials • Creating a clear artistic process to streamline work • Developing a content series for engagement • Networking and connecting with others for support • Reaching out to past clients for valuable reviews • Importance of participation in networking events • Scheduling model calls to spark creativity • The value of printing client photos and gifting them • Emailing or writing cards to reconnect with past clients • Utilizing ads as part of a broader marketing strategy
Per request, FB ads training coming soon!
TWO spots left for marketing mentoring starting this month- come join!
This episode dives deep into whether family photographers should run paid ads, highlighting the critical importance of a consistent portfolio and a well-defined marketing strategy.
• Discusses the importance of running ads with a solid foundation • Explains the necessity of a consistent portfolio for building trust • Addresses common barriers such as overwhelm and fear • Emphasizes the need for both ads and a strong social media presence • Highlights the current challenging market landscape for family photographers • Encourages proactive and well-rounded marketing strategies
If you've been considering signing up for marketing mentoring, now is a perfect time because you will get to get into the ads class as well and then you can have even more one-on-one with me to work on all of the other stuff at the same time.
• Even experienced photographers with large followings are finding it difficult to book clients in the current climate • There's no shame in supplementing your photography income with other work if needed • The fastest way to gain local visibility is through authentic storytelling content • Reconnecting with the joy of photography can fuel the motivation to continue marketing efforts • Sharing your passion rather than just selling services creates more meaningful community connections • Creating a content series helps maintain consistency and builds audience engagement • Local visibility can be enhanced by ensuring everyone in your network knows what you're currently booking • Pinterest has been a consistent client source for five years with minimal maintenance required _____ I'm launching a Pinterest course in April with a $25 discount for podcast listeners and email subscribers. If you're interested in creating a content series but aren't sure where to start, send me a DM and I'll help you develop ideas.
Marketing channels for family photographers have substantially changed in the past couple of years, requiring new strategies to maximize visibility and bookings. Today I'm breaking down platform-specific updates and sharing practical ways to optimize your marketing efforts without getting overwhelmed.
• Pinterest now favors engagement-based content alongside inspiration and education • Use keyword-rich descriptions and short-form video on Pinterest for better results • Google prioritizes experience-based content showing expertise and personal stories • Create Q&A sections in blog posts to rank better with Google's AI • Instagram algorithm heavily favors reels and carousels over single images • Content that educates, entertains, or inspires performs best on Instagram • TikTok offers untapped potential for family photographers with its niche-friendly algorithm • Email marketing requires proper opt-in procedures but can build strong client relationships • Modern networking tools make collaborations easier than ever before • Repurpose content across platforms with tools like repurpose.io to maximize efficiency • Strategies for working with me are changing to group intensives and one-off courses
Feel free to DM me any questions you have about marketing. My wish for you is to be curious, not furious about marketing changes, and to be brave enough to put yourself out there.
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