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29 May 2018
010: IoT Adoption – Lessons from a 100-Year-Old Company
00:35:45
Welcome to episode #10 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I’m very excited to share this episode with you. My guest today is Miguel Morales, VP or IoT at Parker Hannifin. In this episode, we discuss how Parker, a 100-year old company, is leveraging IoT to complement their core business initiatives.
We also talk about the organizational challenges companies face when launching IoT products. And Miguel shares with us the skills he looks for in Product Managers and other Product professionals.
22 Jan 2019
024: How to Reduce Risk and Increase Trust in IoT Products
00:30:03
Welcome to episode #24 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I’m very excited about today’s episode. My guest today is Amy Brachio, who is responsible for EY’s risk advisory practice.
In this episode, Amy shares the importance of adopting risk management practices within your organization, and across the complete product lifecycle.
Regardless of whether you work at a startup or Fortune 500 company, this is a very insightful episode no IoT Product Leader should miss.
By the way, this is the third episode in my series with EY. You can listen to my conversation with Aleksander Poniewierski, EY’s Head of IoT on episode 16, and my conversation with Keith Strier, EY’s Head of Artificial Intelligence on episode 19.
About Amy Brachio:
Amy leads EY’s Global and Americas Risk practice in Advisory. Amy has over 20 years of experience in banking and serving large, diversified organizations in risk management practice, advising clients on Risk topics that are top-of-mind to Boards of Directors and C-Suite Executives including leading practices in internal audit, cybersecurity risk management, enterprise risk transformation, and complying with rapidly escalating regulatory requirements.
Amy has been a frequent speaker on Risk Management topics relevant to the Board and C-Suite, including Enterprise Risk Management, Risk and Emerging Technology and Cybersecurity. Amy is an active leader focused on the advancement of Diversity and Inclusiveness. Amy was recognized as Ernst & Young’s 2013 Working Mother of the Year. She was also selected as one of Profiles in Diversity Journal‘s 2017 Women Worth Watching winners.
Amy has assisted several of the largest banks in the United States to assess their regulatory compliance programs relative to industry leading practices and regulatory guidance and examinations. In these reviews, Amy has assessed the effectiveness of the institution’s compliance governance; the relevant organizational roles and responsibilities; organizational structures; policies, procedures and controls; compliance testing and monitoring; internal and external reporting and corrective-action protocols. Based on these reviews, Amy has assisted her clients in benchmarking their practices to those of their peers and in determining consistency with regulatory guidance. For gaps identified in these assessments, Amy developed business-practical, actionable recommendations for program enhancements and assistance in developing appropriate implementation plans. Results from these reviews along with the management action plans have generally been provided by her clients to the regulatory agencies as part of the compliance examination process.
Amy has advised many large US financial institutions in responding to regulatory findings from the CFPB, FDIC, OCC, OTS and Federal Reserve. These advisory services include investigating regulatory examination findings, briefing the Board of Directors on the impact of the regulatory findings, process evaluations to identify root cause of issues, and assistance in the development of mitigation plans and presentations to the examiners.
Amy has developed and implemented consumer compliance training for large financial institutions for the Board, senior management, line of business staff and compliance professionals to address compliance issues identified through regulatory examination.
Amy has assisted large financial institutions in the development of compliance management policies, procedures, testing plans and risk assessment tools.
Amy has assisted in the development and execution of action plans to address issues raised by the regulators related to foreclosure practices. This included the establishment of compliance oversight programs in the mortgage loan servicing and loss mitigation areas and implementing improvements to the foreclosure processes in response to regulatory requirements
Amy has served on the Board of Directors for the ALS Association MN/ND/SD Chapter (the Association) since 2008. The ALS Association supports patients and families touched by ALS, also known as Lou Gehrig’s Disease. Since joining the Board, Amy has served as Treasurer, Vice President, President and Past President/Secretary. Under Amy’s tenure as President, the Association increased fundraising, recruited and on-boarded a new Executive Director and enhanced the functioning of the Board through the formation of a Governance Committee.
About EY:
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
Topics we discuss in this episode:
Amy shares her background and about EY.
Risk practice at EY and how Amy works with her clients.
Defining risk management and why it is important.
How risk management can be applied to business models, technology decisions, and cyber-physical security.
How Product Leaders can incorporate risk management practices as part of the product development lifecycle.
Increasing trust and regaining market confidence in your IoT products.
Advice for Product Leaders who are new at developing IoT solutions.
Getting to know your customer’s pains is one of the biggest challenges of building enterprise software. Joining me to take a deep dive into this topic is my good friend and return guest, C. Todd Lombardo.
As the VP of Product & Experience at Openly, an insurance-tech startup, C. Todd is a seasoned product leader in the B2B space with a ton of experience leading in-house product teams to success. He has also written two of my favorite product books: Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty, and, of course, his newest book, Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight.
In this episode, C. Todd and I discuss topics based on three of the nine product rules included in his newest book, Product Research Rules: 1) How to align your team/s on the right question/s to research 2) How to plan research in a B2B context & 3) Why it is essential to share your findings throughout the innovation process.
Episode Details: Product Research Rules with C. Todd Lombardo:
“Start with the problem first; Don’t start with the solution or the technology.” — C. Todd Lombardo
About C. Todd Lombardo:
Data nerd. Design geek. Product Fanatic. Product-guy who believes “product” is not the right fit for today's data-driven, experiential world. C. Todd focuses on building and mentoring teams in areas of user experience design, product management, and product strategy. Currently, he is the VP of Product & Experience at Openly, an insurance-tech startup.
In addition to leading in-house product teams to success, C. Todd has worked as a design and product strategy consultant for notable clients such as TripAdvisor, LogMeIn, Spotify, New York Times, BBVA, FedEx, Lowes, and Genentech. Additionally, he serves on the adjunct faculty at Madrid's IE Business School and Baltimore's Maryland Institute College of Art (MICA), where he teaches graduate-level courses in design, innovation, and data visualization.
Topics We Discuss in this Episode:
Todd’s career background and experience in various product roles
About his newest book, Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight
What you need to know to build a product that solves the problem(s) of your customers or users
How to conduct research to fully understand what the problem is that you’re trying to address with the product you are creating
What some of the key product rules are and how you can leverage them to drive you and your team forward
Key insights and examples on “Rule #3: Good insights start with a question.”
How to align your team as a leader so they can discover the right questions to ask and research (and get the executive team, management, and stakeholders on board too)
Examples of how to create solutions for problems your customers are actually having
Key insights and examples on “Rule #4: Plans make research work.”
How to access/communicate with your customers in a B2B environment
The critical role that the product leader plays in enabling their team to feel empowered
Key insights and examples on “Rule #8: Insights are best shared”
The importance of good user experience and a good product that fills a need and isn’t just a solution in search of a problem
Product Leader Tip of the Week:
When it comes to product research, you need to ask simple questions — then listen. The ability to ‘dig in’ and then know when to listen is crucial! Don’t wait to speak. Instead, listen to what somebody is saying and then respond.
Subscribe on Apple Podcasts so you don’t miss out on any of my conversations with product and thought leaders!
04 May 2021
044: Behind the Scenes of Dolby’s new Cloud platform with Stephane Giraudie
00:24:45
What if developers could incorporate lifelike HD audio and video capability into any application they built so that users did not have to resort to third-party apps to communicate? This is precisely the service provided by Dolby’s new cloud-based audio, voice, and video API platform, Dolby.io. Today we speak to Stephane Giraudi, Senior Director of Cloud Communication at Dolby.io, to get a behind-the-scenes look at the audiovisual technology giant’s disruptive new offering. Stephane was previously the CEO of Voxeet, a company that enabled WebRTC with crystal clear 3D surround sound, audio, and video before Dolby acquired it. After the acquisition, the two firms joined forces and merged their strengths to produce Dolby.io. Our conversation starts with Stephane sketching out the services provided by Dolby.io and the new industries Dolby is penetrating as a result. From there, we talk about how enterprise firms can accelerate their roadmap by partnering with startups. Stephane shares his experiences joining Dolby and weighs in on challenges and lessons learned regarding finding common ground between startups and enterprise-scale firms' respective strengths and weaknesses. Wrapping up, we talk to Stephane about changing the monetization model at Dolby into a SaaS offering and hearing his approach to building products aimed at developers. Tune in today!
Key Points From This Episode:
Introducing Stephane and his career leading up to his position at Dolby.
The service Dolby.io provides; helping developers embed audiovisual communications in their apps.
New industries Dolby can tap with the services provided through Dolby.io.
How large companies can accelerate their roadmap by working with startups; Stephane’s experiences being acquired by Dolby.
The strategy and challenges involved with Dolby moving to a SaaS-based monetization model.
Lessons around how to acquire a company and integrate it into a broader firm.
Best practices for building products aimed at developers and their user experience.
Whether Dolby.io is optimizing its functionality for a certain class of apps.
Advice for corporations who want to partner with startups.
Welcome to episode #31 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
IoT can be a force of good to help fight some of the biggest problems in the world. That’s why I’m so excited about this episode. My guest today is Ranveer Chandra, Principal Researcher, Microsoft.
In this episode, Ranveer walks us through the FarmBeats project, where he leads research on applying IoT to improve yields in farms.
This is the fourth episode in my IoT series with Microsoft and it’s a great one. To learn more about Ranveer, about Microsoft FarmBeats, and to access the resources mentioned in this episode, visit iotproductleadership.com.
I’m excited to share with you that I’m embarking on a new IoT journey. I’m thrilled to be joining a successful company and have the opportunity to contribute to their IoT efforts.
Therefore, this is the last episode I’ll release for some time. I’ll continue to create great IoT content for you, but in a different way. I’m excited to share more details with you soon.
But for now, I want to take a moment to thank all the people that have contributed to the podcast. First of all, thank you to all my guests for your time and your wisdom. Also, thank you to my team, Erin Russell and Nina Pollock. Without you, there would be no podcast! And of course, thank you for listening and for all those emails you sent me with your support.
Thank you from the bottom of my heart.
About Ranveer Chandra:
Ranveer Chandra is the Chief Scientist at Azure Global. His research has shipped in multiple Microsoft products, including Windows, XBOX, Azure, Visual Studio, and Surface. Ranveer is leading the FarmBeats, battery research, and TV white space projects at Microsoft. He has published over 80 papers, and filed over 100 patents, of which over 85 granted by the USPTO. He has won several awards, including the MIT Technology Review’s Top Innovators Under 35 (TR35). Ranveer has a PhD from Cornell University.
Topics we discuss in this episode:
Ranveer shares his background and about Azure Global.
The FarmBeats project, how it got started and what its goal is.
The components of the solution: sensors, gateway, edge software, cloud platform, AI, front-end applications.
How Ranveer used TV white spaces to enable Wi-Fi connectivity.
The use of drones in the FarmBeats project.
Top learnings discovered throughout the FarmBeats project.
Ways to generalize these learnings so that more farmers can benefit from this research and those IoT solutions.
The impact of FarmBeats so far and how Ranveer envisions it helping farmers globally.
Advice for Product Leaders who are new at developing IoT solutions.
I have a fantastic conversation for you all on today’s episode of Enterprise Product Leadership! I am joined by David Bland, an experienced Product Consultant and best-selling author of the book, Testing Business Ideas: A Field Guide for Rapid Experimentation.
Product leadership is all about reducing the risk of building the wrong product. That’s why testing business ideas is a critical skill that every product team should have. In this episode, David and I dive into the importance of validating your product and business ideas and the best practices on how to do this. We also discuss the role of the Product Leader in building a culture for testing business ideas as the norm, not the exception.
Episode Details: How to Test Business Ideas with David Bland:
“What I’ve noticed over time [is that corporations] … get frustrated. They’re like, ‘I’m telling people to experiment and they’re not doing it and I don’t know why.’ … Quite often, it’s [the] actual processes and procedures they hit up against [that] prevent them from doing the thing they want to do.” — David Bland
About David Bland:
David J. Bland is a founder, author, speaker, and advisor based in the San Francisco Bay Area. David helps companies find product-market fit and growth using lean startup, design thinking, and business model innovation. In 2015, David created Precoil to help companies validate new products and services. He's worked with companies such as GE, Adobe, Toyota, HP, Behr, and others all around the world. Prior to Precoil, David was a Principal at both Neo and BigVisible. He continues to give back to the startup community by teaching at several startup accelerators in Silicon Valley.
Topics We Discuss in this Episode:
David Bland’s career journey with career-scaling and advising corporations
About his 2019 book in collaboration with Alexander Osterwalder, Testing Business Ideas: A Field Guide for Rapid Experimentation
The main concepts discussed in the book
The “Desirability, Feasibility, Viability” framework, why it is important, examples, and best practices for experimentation
Stories, tips, and advice on how to approach internal challenges as an organization
How to approach new business ideas, identify the barriers, facilitate conversations, and prioritize
How teams and leadership can more effectively work together in implementing new initiatives, experimentation, and removing hurdles
Tips for product teams and Product Leaders
The role of the Product Leader
The importance of having a repeatable process
How to start the conversation around rapid experimentation and innovation
Product Leader Tip of the Week:
The business model and the product need each other. You can’t have an amazing product and a terrible business model or have an amazing business model with a terrible product. Include the business early on in the conversation and test your way through together.
Subscribe on Apple Podcasts so you don’t miss out on any of my conversations with product and thought leaders!
26 Jan 2021
037: Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore
00:39:56
My guest today is Geoffrey Moore; a speaker, advisor, and best-selling author of some of the most influential business books of the past decade — including the world-famous book, Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers.
It is no exaggeration to say that Geoffrey’s books have molded my product career throughout the years. From Crossing the Chasm to Inside the Tornado, Dealing with Darwin to Zone to Win— his deep insights into how the B2B market works have been a critical component of how I approach product strategy and innovation. This is just one of the reasons why I’m so excited to have Geoffrey on the show today.
In this episode, we discuss how an enterprise’s structure needs to adapt to drive innovation, how leaders should incorporate technology trends (such as AI, IoT, and 5G) into their product innovation roadmap, as well as the difficult topic of why so many B2B products die during the pilot stage.
This is a very insightful episode. I cannot wait for you all to tune in and learn just as much as I did from this conversation with Geoffrey Moore!
Episode Details:Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore:
“Crossing the chasm is the first move for taking your innovation away from just a technology focus to a customer focus.” — Geoffrey Moore
About Geoffrey Moore:
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.
Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies that have come to prominence from the past decade. Moore’s most recent work, Zone to Win, addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can. This has been the basis of much of his recent consulting.
Topics We Discuss in this Episode:
About Geoffrey’s career background and the work he is currently doing today
The four organizational zones that companies need to have in order to drive innovation (as outlined in his new book, Zone to Win)
Why there is a massive need for organizations to innovate in an accelerated and repeatable way (and the ways that sometimes prevent them from doing so)
How Geoffrey has helped companies get leadership to understand that there needs to be an investment in all four of these zones in order to successfully innovate
The downsides of being reactive instead of proactive
Key lessons in innovation
The challenges you’ll face in the process of innovation and how to persevere through them
How leaders should incorporate technology trends (such as AI, IoT, and 5G) into their product innovation roadmap
Why Crossing the Chasm is the first step in taking innovation from a technology-focus to a customer-focus (and why this is KEY to propelling your business forward)
What a “whole product” means and why it is important
How to graduate past the early market
The difference between horizontal products and vertical products
Why you should start with the application dynamic before transitioning to the platform dynamic
The key to a successful partnership
The difference between a product vs. a solution
Where a small company has an advantage over a big company
Why so many B2B products die during the pilot stage and Geoffrey’s advice to product leaders
Product Leader Tip of the Week:
How to approach innovation in this era of high uncertainty:
Don’t try to solve it all with one tool. Start at the beginning with a set of technology-oriented tools that are designed to explore the technology and get familiar with the properties. Simply try and figure out if this new technology affects your customer’s industry and if it is really right for your company or not. Once you cross the chasm, you want to shift the framework from product to solution.
As a product leader, you really need to be thinking about where you are as a company and really consider which framework you should be using.
Subscribe on Apple Podcasts so you don’t miss out on any of my conversations with product and thought leaders!
06 Apr 2021
042: How Great Positioning Leads to Great Roadmaps (and Not the Other Way Around) with April Dunford
00:41:57
My guest today is April Dunford, a Product Marketing and Positioning expert. She’s also the author of the best-selling book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. She is also the founder and CEO of Ambient Strategy, a boutique consulting firm that specializes in positioning for technology companies.
In this episode, we discuss how positioning is a crucial element of every product and how bad positioning can have a devastating effect on your roadmap. We talk about the benefit of product management working closely with product marketing (especially at the beginning of the innovation journey), how companies should implement and execute their positioning strategy, and how to begin to create a cohesive product strategy that can generate value and money.
This is a fun and insightful episode that no product leader should miss!
Episode Details: How Great Positioning Leads to Great Roadmaps (and Not the Other Way Around) with April Dunford:
“One of the first things I teach people is that everybody’s got to own positioning. … Because positioning impacts everything we do. It’s going to impact what we’re doing in product, it’s going to impact what we’re doing in sales, in marketing, … customer success — it impacts a lot of things.” — April Dunford
About April Dunford:
April is an experienced startup executive with a deep interest in how companies bring new offerings to market and get them into the hands of customers that are willing to pay for them. She has deep expertise in market positioning and has launched 16 products into the market. She has experience in creating new markets, expanding markets, and positioning new products in existing established markets.
April has held executive roles in a series of successful startups as CEO, COO, VP Marketing, and VP Marketing and Sales. She has also held executive roles at global companies such as IBM, where she launched and grew a new product division.
Additionally, April is the CEO of Ambient Strategy, a boutique consulting firm that specializes in positioning for technology companies. Through this, she has worked with over 200 companies across the globe, helping them grow faster by ensuring their offerings are clearly differentiated in the market.
Topics We Discuss in this Episode:
About April’s career background and the work that she does today
About her book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
The impetus of what got her interested and invested in positioning
Why positioning is so fundamentally important for the marketing of your product
The differences between market categories vs. trends (and what makes good ones vs. bad ones)
Why you don’t have to be trendy in order to sell product
How to create a cohesive product strategy that can generate value and money
How to better structure the relationship between product management and product marketing
The scope that positioning covers and why everyone needs to be involved
Key components of positioning and what you need to consider as a product leader
How to have conversations about positioning on all levels of the organization
How to mitigate positioning challenges before they happen
How to get your whole organization aligned with the positioning
How to execute on your positioning throughout the lifecycle of your roadmap
Advice for leaders who are new at defining and executing a positioning strategy
Product Leader Tip of the Week:
You have to create your positioning strategy deliberately. A good product leader should be open to the idea that there are other ways to contextualize what they do beyond databases. You also need to have a structured process. If it is not structured, you will not be able to get a good result.
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09 Apr 2018
007: The Power of Edge Computing in IIoT Applications
00:35:28
Aaron Allsbrook, Chief Technology Officer at ClearBlade, shares his experience developing industrial IoT solutions at scale. He also talks about the power of Edge Computing and how ClearBlade is leveraging this approach to develop complex industrial applications.
Topics we discuss in this episode:
Aaron shares his background and about ClearBlade.
How he approaches IoT solutions.
The importance of edge computing.
Advice on how to approach MVP and pilot projects.
How the railroad industry is leveraging IoT.
Advice for Product Leaders who are new at developing IoT solutions.
009: How Industrial IoT is Reshaping the Energy Sector
00:34:30
Welcome to episode #9 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products.
Today I have a very special episode brought to you in collaboration with IIoT World.
In this episode, Susan Peterson-Sturm, Digital Lead of Power Generation and Water in the Industrial Automation Division of ABB, shares her experience and we discuss how industrial IoT is reshaping the energy sector.
We also discuss the role Industrial IoT vendors play in supporting the security journey of their customers, as well as how IIoT product companies can assist their customers with the transition of their aging workforce.
About Susan Peterson-Sturm:
Susan Peterson-Sturm was recently (May 2017) appointed digital lead of BU Power Generation & Water within the Industrial Automation division of ABB. She is an industrial control leader with 15 years’ experience working with energy companies to securely and efficiently scale digital solutions for industrial enterprise.
Prior to joining ABB, Susan spent 10 years in various roles at GE developing, launching and operating software and security solution product lines. Susan began her career working for both regulated and independent power generation companies in the United States, Europe and Latin America in finance, operations and trading capacities. Susan is an active member of industrial control regulatory and standards development work groups.
About ABB:
ABB is a pioneering technology leader in electrification products, robotics and motion, industrial automation and power grids, serving customers in utilities, industry and transport & infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner of Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 135,000 employees.
ABB Power Generation and Water is a leading provider of integrated power and automation solutions with unparalleled experience in partnering with the energy and water industries, bringing those improved operations and sustainable progress. We deliver integrated and secure digital systems, services and solutions to automate and optimize the performance of conventional and renewable power plants and water facilities.
About IIoT-World:
IIoT World™ is a woman owned digital media outlet that covers the economic and technological implications of the transformation taking place as Industrial IoT proliferates throughout the enterprise. IIoT World™ combines journalistic coverage with data analysis to expose the stories, players, trends and innovations that shape the IIoT.
IIoT World was recently ranked by KCore Analytics as the number 1 global influencer on several topics that include: Industrial IoT, Smart Manufacturing, ICS Security, SCADA, Predictive Analytics, and Predictive Maintenance.
Topics we discuss in this episode:
Susan shares her background and about ABB.
How to approach IIoT solutions.
Why security is an important aspect of any industrial IoT deployment.
How to engage customers in the area of security.
How IIoT is impacting the Energy Industry.
The challenges the Energy Industry faces as they work to deploy IIoT solutions.
The impact IIoT has on the aging workforce.
Examples of how IIoT impacts the Water and Energy Industries.
Advice for Product Leaders who are new to developing IoT solutions.
046: How Subscription Models Help You Win, Keep, and Grow Customers with Mark Stiving
00:46:54
Transitioning to a subscription model is not easy but the challenge is worth it because SaaS products provide a host of benefits to both the companies that offer them and the clients they serve. Our guest for today is Mark Stiving, author of Win Keep Grow, and he joins us to share important insights from his book to help us learn the fundamentals of accelerating a subscription business. Mark kicks things off with a story about how he got interested in prices, and then we go on an exploration of the connection between pricing and value. From there, Mark talks about how he began to study subscriptions, got fascinated by this model from a value perspective, and essentially combined his biggest aha moments into his new book. We go on a deep dive into some of the frameworks for understanding subscriptions Mark lays out in Win Keep Grow, looking firstly at how this model can be used to acquire and retain customers through renewals, but then also to expand through upgrades. We then get into the second framework which is all about how to take advantage of the expansion possibilities of subscriptions by using three different levers: market segments, pricing metrics, and packaging. In today’s conversation, listeners also get to hear Mark’s perspectives on the benefits and biggest challenges of transferring to a subscription model, before we wrap up with some top tips for companies looking to take the plunge. So for all this and more about how subscription models help you win, keep, and grow customers, tune in today!
Key Points From This Episode:
Introducing Mark, his education, and superpower of helping companies understand value.
Discussing the difficulty of pricing; toeing the line between seeming valuable versus arrogant.
Understanding the ‘acquisition, retention, expansion’ framework inWin Keep Grow.
Mark explains how the ‘three value levers’ framework in the book helps companies grow.
The ability that cloud companies have of using usage data to design tiered packages.
The use of the customer success department to SaaS companies and its functions.
Mark’s thoughts on why SaaS companies should be thinking about the benefits of their products.
040: How to partner with startups to fuel your innovation with Haven Allen
00:37:50
Launching software products to market is very hard. But adding a hardware component makes it 10 times harder. Not only do you have the typical product and market challenges of software, but you also have the complexity of building a physical product, which can take a long time; it’s capital intensive, it might require specialized equipment, and it requires access to a supply-chain network you might not be a part of.
This is why I’m so excited to be joined by my guest today, Haven Allen! Haven is the CEO of mHUB; a startup accelerator focusing on hardware and software products — or, as Haven calls them — hard-tech.
In our conversation, we discuss the complexities of bringing hard-tech products to market, the role that accelerators like mHUB play in this space, and how large companies should engage with startups to create a win-win partnership. Additionally, we also discuss the impact of COVID-19 in accelerating the innovation cycle of many industries including Healthcare, Energy, and Manufacturing.
Whether you work at a hard-tech startup or at an enterprise that interacts with hard-tech startups, this is a fantastic episode that no Product Leader should miss!
Episode Details: with Haven Allen:
“There are these great ideas out there and they just need a little bit more support, a little bit more capital, [and] stronger connections with industry to really accelerate their teams.” — Haven Allen
About Haven Allen:
Haven Allen, Chief Executive Officer and co-founder of mHUB, is an entrepreneur and technology strategist who most recently concentrated on growing the manufacturing industry and strengthening its community throughout Chicagoland.
As an economic development strategist at World Business Chicago, he directed the Advisory Council for Chicagoland Manufacturing through which he established and led the implementation of an economic development agenda to support growth and job creation in the manufacturing sector. During his graduate education, Haven served as a Mayoral Fellow at the City of Chicago. As a fellow, he provided research and analysis on policy initiatives dealing with infrastructure, electricity markets, and municipal marketing.
Topics We Discuss in this Episode:
About Haven Allen’s background in tech
About mHUB and Allen’s role as a CEO
What “hard-tech” is
Hard-tech startup best practices
How mHUB leadership developed and shaped a robust venture capital ecosystem
Haven’s insights on solving substantial problems in the advanced manufacturing space
The holistic approach that Haven takes as CEO of mHUB
How COVID-19 is impacting startups in the hard-tech industry
mHUB’s business model and how it has enabled the different stages of the lifecycle to get to pilot and beyond
mHUB’s roadmap and how they’re working toward creating more opportunities and jobs
Other industries with the potential to leverage hard-tech
What helps founders and startups with their positioning early on with innovations that they could bring to market
Whether there has been more of a willingness from industries and companies to take a chance on hard-tech and “unproven technologies”
Why you need access to capital in order to scale up and accelerate your business
How being an accelerator helps with the in-between challenges of doing small testing runs of hardware
How the Chicago ecosystem has been an amazing asset for mHUB
What a healthy, fruitful relationship looks like between a startup and a large corporation
Haven’s tips and advice for founders and Product Leaders
Product Leader Tip of the Week:
Haven’s advice to product leaders who are working on product innovation that requires both software and hardware:
Know the problem and know the market you’re trying to attack. Create products that are going to live on for more than five to 10 years. This will require you to invest in technology that’s at the bleeding edge but this will give your product more longevity and future potential. Create feedback loops, find ways to accelerate your path to market, and leverage existing technologies.
You also have to take your product to market; you can’t engineer something forever!
039: How to build robust user-research practices with Steve Portigal
00:50:45
Understanding user’s needs continues to be one of the top challenges for enterprise and industrial product leaders. And although the practice of user research has been around for a while, most of the information out there seems to focus on B2C products. This is why I’m very excited to be joined by Steve Portigal joining us on the show today!
My guest today is Steve Portigal, an experienced user researcher, author, and consultant who helps organizations build more mature user research practices.
In our conversation, Steve shares how he approaches B2B research and we discuss the complexities of doing user research in a B2B context, the challenges of getting access to users, the need to focus on understanding customers’ pain (as opposed to only focusing on usability), and how to influence your organization to conduct more research. Steve also shares his advice on how to build a practice that encourages ongoing user research.
This is a very important episode that no product leader should miss!
Episode Details: Build more mature user-research practices with Steve Portigal:
“If you’re just testing the usability and not the desirability or the usefulness, then you’re not going to uncover the fundamentals flaws that may exist in those initial assumptions.” — Steve Portigal
About Steve Portigal:
Steve Portigal is a consultant who helps organizations to build more mature user research practices. Over the past 20 years, he has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, radiologists, home-automation enthusiasts, credit-default swap traders, and rock musicians. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and music accessories.
Steve is the author of two books, Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories. Additionally, he is the host of the podcast, Dollars to Donuts.
Topics We Discuss in this Episode:
Steve’s career background and the work he does today as an experienced user researcher
What a user researcher does and why it is important
Invaluable tips for user researchers
Why companies struggle to understand their customers’ challenges
How a company can become more user-centered
How to enable a culture that empowers everyone
Why you may want to bring on a user researcher or an external expert
The nuances of being a team player and contributing to the success of the company
How to challenge baseline assumptions in order to move forward and grow as a company
The differences between B2C and B2B user research
The challenges of user research (and how to overcome them)
Why user research is not only incredibly invaluable but needs to be figured out for your company
Why culture is critical to research
How to support leaders in helping transform the organization’s mindset into a customer-centric culture
Proactive vs. reactive research
Product Leader Tip of the Week:
Keep in mind, user research is a skill. You can read about it, take classes, listen to podcasts, but you also have to practice.
Practice can include: knowing when to do research, knowing what research to do, how to go about actually doing the research, learning how to leverage the research that you’ve done, and learning how to help others understand the research.
And be sure to give yourself the chance to get better. All of this takes time. Be compassionate and understand that research is not just binary; there are many, many facets of it.
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17 Sep 2018
016: Strategy and Data Monetization with EY's Head of IoT
00:35:59
Welcome to episode #16 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I’m very excited about today’s episode. My guest is Aleksander Poniewierski, who joins us today all the way from Poland. Aleksander is the Global IoT Leader at EY where he is responsible for leading their advisory practice focused on IoT.
This is a very special episode because Aleksander brings a unique perspective that I haven’t had in the show yet. EY is one of the top consulting companies in the world, and as a result, they have worked with thousands of companies across many markets and verticals.
Aleksander shares his experience on what works and doesn’t work companies embark on their IoT journey. He also shares his philosophy on IoT data monetization. This is an episode no Product Leader should miss.
To learn more about Aleksander, about EY, and to access the resources mentioned in this episode, visit iotproductleadership.com.
There you’ll find the show notes for all episodes, including this one.
About Aleksander Poniewierski:
Aleksander Poniewierski is the Global IoT Leader at EY, being responsible for leading the Advisory Practice focused on the development of Strategy, Design, Implementation, Process Optimization, Business Model Innovation, Security and Protection for global Clients in both Consumer and Industrial IoT. He is a globally recognized expert in the field of Cybersecurity and Critical Infrastructure Protection.
Previously, Aleksander led the IoT/OT Advisory Practice for the EMEIA region. Throughout his career, he built the IT Advisory practice in Poland and CSE, where he led numerous IT and OT projects for some of the largest companies in the region. Before joining EY, Aleksander was responsible for managing IT Security at telecommunication companies.
Aleksander graduated from Upper Silesian University in 1997 with a Master’s degree in Information Technology. He received his Ph.D. in Economics from Poznan University of Economics. Additionally, he has participated in many Executive Programs provided by Harvard Business School, Carnegie Mellon University and LMD University.
He is an Advisory Council Member of the Center for Global Business at the University of Texas at Dallas (UDT). He is the author of many publications as well as a recognized keynote speaker at numerous conferences related to Cyber Security and IoT/OT.
About EY:
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organization and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.
This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.
Topics we discuss in this episode:
Aleksander shares his background and about EY.
EY’s approach to IoT solutions.
Common challenges companies have when deciding to go into IoT.
How to help your company understand the value they could derive from IoT.
What to do to avoid getting stuck at the proof of concept or pilot phase.
How to not fixate on solving the “technology selection” problem.
What other areas Executives may not consider when planning their IoT strategy.
Aleksander’s philosophy around IoT monetization and how companies should think about this.
Advice for Product Leaders who are new at developing IoT solutions.
Welcome to episode #11 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I’m extremely excited to share this episode with you. My guest today is Rich Mironov, one of the top Product coaches in the world, and I’m also honored to say he is my mentor and my friend.
Rich Mironov is a 30-year veteran of Silicon Valley tech companies who coaches product executives, product management teams, and agile development organizations. Rich is also the author of the book “The Art of Product Management”, which if you haven’t read already, I highly recommend you do.
In this episode, we discuss Rich’s four laws of software economics and we talk about how they impact your overall IoT product strategy. This is an episode that no IoT Product Leader should miss.
To learn more about Rich, and access the resources mentioned in this episode, visit iotproductleadership.com.
There you’ll find the show notes for all episodes, including this one. Plus you’ll find links to subscribe to the show and to join our community of thousands of IoT Product Managers around the world who receive actionable product advice via our weekly newsletter. Once again, that’s iotproductleadership.com
About Rich Mironov:
Rich Mironov is a 30-year veteran of Silicon Valley tech companies. Rich coaches product executives, product management teams, and agile/lean development organizations. He also parachutes into software companies as interim VP Products/CPO. Rich has been the “product guy” at six Silicon Valley start-ups. His long-running blog covers software, start-ups, product strategies, and the inner life of product managers. Rich is the author of “The Art of Product Management” (2008) and founded the first Product Camp."
Topics we discuss in this episode:
Rich shares his background and about Mironov Consulting.
How to help product teams.
The first law of software (product) economics - why your development team will never be big enough.
The second law of software (product) economics – why all the profits are in the nth copy/deployment.
The third law of software (product) economics – how software/hardware bits are not the whole product.
The fourth law of the software (product) economics – why you can’t outsource your IoT product strategy.
Advice for Product Leaders who are new to developing IoT solutions.
5G promises to be a revolutionary technology that will impact all aspects of our lives. But how much of that is real? And how much of it is just hype? To get to the bottom of this, I wanted to bring on a seasoned technology expert to show and I couldn’t think of a better person to invite than my friend, Rob Tiffany!
Rob Tiffany is the Vice President and Head of IoT Strategy at Ericsson. In his role, Rob drives the Internet of Things strategy and execution. Additionally, Rob is also a best-selling author; a frequent keynote speaker; and serves on the boards of SmartCitiesWorld, the Washington State IoT Council, and Kapios Health. He is also routinely ranked as one of the top IoT experts and influencers in the world by Inc Magazine, Onalytica, and many more!
In this episode, Rob and I discuss the value proposition of 5G from a business perspective, why 5G promises a new era of expansion for the Internet of Things, and the steps you can begin to take as a Product Leader to plan for 5G as part of your innovation roadmap. We also talk about some of 5G’s hurdles, including some of its complexities, the cost of switching to this technology, and the pressure it is under in competing in both price and functionality with more established technologies, such as Wi-Fi.
This is a fun and informative episode that no Product Leader should miss!
Episode Details: The True Business Value of 5G with Rob Tiffany:
“Start planning for [5G] right now. It’s already starting to roll out.” — Rob Tiffany
About Rob Tiffany:
Rob Tiffany is Vice President and Head of IoT Strategy at Ericsson where he drives Internet of Things strategy and execution.
Rob joined Ericsson in 2018 from Enterprise IoT, where he was Founder and CEO. There, he created an Edge computing system powered by Digital Twins that targeted enterprises and industrials. As CTO and Global Product Manager at Hitachi, he received the Presidential “Product of the Year” award for designing the Lumada Industrial IoT platform. This product landed in Gartner’s “Visionary Quadrant” and was a “Strong Performer” in The Forrester Wave. Spending most of his career at Microsoft, Rob was the Global Technology Lead for IoT where he incubated the Azure IoT cloud platform and co-authored its reference architecture. Prior to Microsoft, Rob was the Co-Founder of NetPerceptor where he developed one of the industry’s earliest Mobile Device Management (MDM/EMM) platforms for smartphones.
Topics We Discuss in this Episode:
Rob Tiffany’s career background and his current role at Ericsson
What 5G is, who it is for, and what problems it is trying to solve
Why 5G promises a new era of expansion for the Internet of Things
The business value of 5G
Various industries that 5G can have an impact on
Why you need the agility that wireless gives you (beyond Wi-Fi)
What CBRS is and how it will help facilitate 5G
Why 5G is better than Wi-Fi for enterprises
5G’s hurdles and complexities
What Product Leaders should consider when they’re thinking about 5G for their innovation roadmap
Product Leader Tip of the Week:
As a Product Leader, you should start planning for 5G today. The capacity, speed, latency, etc. make it all worthwhile. Research it some more, think about the use cases, and plan for all that it can bring you.
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27 Jul 2021
049: Continuous Discovery Habits with Teresa Torres
00:38:45
Today we are joined by expert discovery coach and prominent thought leader on the topic of product discovery, Teresa Torres!
Teresa is the author of the powerful new book, Continuous Discovery Habits, and in our conversation, we get to dig into some of the most impactful components of the book, as well as some great examples that showcase how the frameworks she espouses can work in real-life situations.
Teresa shares the discovery process she uses when working with clients, and we spend some time on the concepts of product trios and opportunity solutions trees, which are powerful ideas from Teresa's book. Our guest gives some great recommendations for how product leaders can get started with the project of continuous discovery and we also get to hear from her about what the new landscape of digital products requires from professionals in the field.
052: Why Edge and AI hold the key to scaling Industry 4.0 with Jose Favilla
00:52:04
I have a fascinating show for you today that is part of my collaboration with IBM. My guest is Jose Favilla. Jose leads the global Industry 4.0 initiatives for IBM. And with over 30 years of experience in the field, Jose gives us a masterclass on Industry 4.0, including where it started, how it has evolved, where it is today, and where it is going
Tuning in, you'll hear the importance of edge and AI in driving the value of industry 4.0, how this technology enables companies to predict and prevent failures from occurring, and how companies can use the power of AI to improve the maintenance, quality, and efficiency of manufacturing plants significantly.
In this episode, Jose and I discuss:
The importance of Edge and AI in driving the value of Industry 4.0
How to scale your Industry 4.0 initiatives
How to select the best vendor for your digital transformation
And much more.
About Jose Favilla
Jose Favilla leads Industry 4.0 at IBM. His 30+ years of extensive experience working with clients in over 30 countries helps them improve operational and business performance. Jose has accumulated an in-depth understanding of the asset-intensive industries, including natural resources, processes, and discrete manufacturing.
Over his career, he has applied advanced analytics, optimization, AI, IoT, and Blockchain technologies to drive innovation. He has had the privilege of working with leading clients around the world to create new approaches and technologies to solve their complex business and operations problems.
Jose has been recognized as one of the top industry experts at IBM and was invited to be a member of the inaugural class of the IBM Industry Academy in 2011. Jose has chaired and spoken in numerous conferences around the world and published extensively and has won several awards in recognition of my achievements. He mentors new talents, MBA students at the leading US universities, and CEOs.
To learn more about Jose Favilla and IBM's Industry 4.0
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16 Apr 2019
030: Deep Dive into Azure Sphere
00:36:42
Welcome to episode #30 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
IoT security is one of the biggest challenges that IoT companies face today. In my previous episode, I had a very insightful interview with Matt Eble, where we discussed IoT Security from a process perspective, and we learned about the IoT Security Maturity Model that Matt created in conjunction with the Industrial Internet Consortium.
In today’s episode, we discuss security from a technology perspective, as we dive deep into the latest advances from Microsoft. My guest today is Galen Hunt, Distinguished Engineer and Managing Director of Microsoft Azure Sphere.
In this episode, Galen describes the research and philosophy around Azure Sphere and details how this technology incorporates advances at the silicon, embedded OS and cloud levels, which together, constitute the next generation of secure architecture for IoT products.
This is the third episode in my IoT series with Microsoft. And it’s an episode no IoT product leader should miss.
About Galen Hunt:
Dr. Galen Hunt, Distinguished Engineer & Managing Director, Azure Sphere, Microsoft
Dr. Galen Hunt founded and leads the Microsoft team responsible for Azure Sphere. The mission of his team is to ensure that every IoT device on the planet is secure and trustworthy. Previously, Dr. Hunt lead the Operating Systems Group at Microsoft Research and pioneered technologies ranging from confidential cloud computing to light-weight container virtualization, type-safe operating systems, and video streaming. Dr. Hunt was a member of Microsoft's founding cloud computing team and helped build Microsoft’s first cloud operating system. Dr. Hunt holds 98 U.S. patents, a B.S. degree in Physics from University of Utah, and Ph.D. and M.S. degrees in Computer Science from the University of Rochester.
Topics we discuss in this episode:
Galen shares his background and about Microsoft Azure Sphere.
How Azure Sphere got started and what its goal is.
The components of Azure Sphere (MCUs, OS, Security Services).
How Azure Sphere is different from other security technologies.
Best practices in the IoT market today.
What is missing that Sphere brings to the table.
How Azure Sphere protects a product when it connects to non-Sphere powered devices.
The impact that adopting Azure Sphere has on OEM’s product lifecycle.
How Azure Sphere changes the way companies look at their security processes such as penetration testing.
Advice for Product Leaders who are new at developing IoT solutions.
051: Product Innovation and Jobs to Be Done with Tony Ulwick
00:37:25
Today we are joined by the pioneer of the Jobs-to-be-Done (JTBD) theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of Strategyn, Tony Ulwick. When Tony was working as a manufacturing engineer for IBM in the 1980s, the company launched their PC Junior product. The colossal and expensive flop of this product led to Tony’s interest in product planning and the goal of his career to develop an innovation process that would prevent or mitigate the risk of failure. As someone who has become a world-renowned expert on innovation, today he joins us to discuss some of the problems companies face in their innovation initiatives. We talk about the challenges of understanding the needs of customers in a b2b context, how different methodologies such as Jobs-to-be-Done, Agile, Lean, and Design Thinking fit into the product life cycle, and the need for a unified innovation language across your company. Listen in to find out what the three most important things are that a company needs to be in alignment on, as well as Tony’s advice to anyone new to the Jobs-to-be-Done framework. This is an information-packed episode that no product leader should miss, so tune in today!
036: How to avoid innovation theater with Tendayi Viki
00:33:07
Today I am joined by Tendayi Viki, an Associate Partner at Strategyzer. He’s also the best-selling author of the new book, Pirates In The Navy: How Innovators Lead Transformation.
In our conversation, we discuss what it takes to create a culture of innovation in established conversations and the role product leaders play in driving that process. We also discuss the differences between doing real progress vs. innovation theatre, the signs innovators should look for to know whether innovation has potential at their company, or, if they should look for another job.
If you’re trying to drive innovation forward in your company don’t miss out on this insightful discussion!
Episode Details: Product Leaders are often Pirates in the Navy with Tendayi Viki:
“Even large companies need to be able to innovate. And in order for them to innovate, they have to adopt start-up practices.” — Tendayi Viki
About Tendayi Viki:
Tendayi is an Associate Partner at Strategyzer where he helps large companies innovate for the future while running their core business. He is also a contributor at Forbes and an Adjunct Faculty at the University of Kent.
He was previously Director of Product Lifecycle at Pearson (an FTSE100 global education company), a Managing Partner at Benneli Jacobs and Company, an Associate Partner at EYBOX, and a Lean Innovation Coach at GlobalPETS Community.
Topics We Discuss in this Episode:
Tendayi Viki’s career background and his current role at Strategyzer
About his book, Pirates In The Navy, and the key lessons it shares
What is causing the need for organizations to focus on innovation now more than ever
What innovation theatre is and how to recognize it
What the goals should look like for large organizations when it comes to innovation
How to avoid innovation theatre and make real progress through innovation
Tendayi’s advice for innovators working with their leaders to achieve strategic alignment within the organization
How to pitch innovation to leadership
The importance of having a shared language within your organization
How to create a culture of innovation so that innovation can thrive within your organization
Building innovation vs. building a culture of innovation
How to create real value through innovation
The difference between building processes at scale vs. building innovations
How to know whether innovation has potential at a certain company or if you should look for another job
Product Leader Tip of the Week:
If you are a product leader who is not gaining traction with innovation, you may be one of two options:
1) You’re in a desert (i.e. there’s not a single person in your company that is interested in innovation at all). If this is the case, you should find another place to work.
2) You have decided to do the wrong thing first. If you are arguing with the leaders in your organization that are not early adopters of the innovation, it won’t work.
In most organizations, there are always at least a few leaders who really “get it.” You need to identify those early adopters and work with those people first. If you work with them first, you’ll be able to do one of the most important things in a transformation: get an early win. This credibility opens up many doors.
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12 Mar 2018
005: Data Science Considerations for Product Managers
00:32:20
Dan Yarmoluk, Director of Business Development for ATEK Access Technologies, shares expert advice on data science considerations for Product Managers. Topics we discuss in this episode: Dan shares his background and about ATEK. The biggest misconceptions around data science and IoT. The data science process and how it fits with the Product Development Lifecycle. How to extract value from machine learning, deep learning, and AI. The role of domain expertise in data science. Advice for Product Managers to get started with analytics and data science.
012: How to Incorporate Services in Product Companies
00:29:17
Welcome to episode #12 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I have a very special episode for you today. My guest is Cesar Gamez, Director of Global Integration Services at National Instruments. Cesar and I have been friends for many years. We’ve worked together and he has been my mentor throughout the years. In fact, I’ve learned everything I know about professional services from him, so I’m very excited for him to share his experience with you.
In this episode, we discuss how product companies can leverage professional services to support their product portfolio. Cesar walks us through the benefits and the impact professional services have in your product strategy, product roadmap, and overall company culture.
To learn more about Cesar and National Instruments, and access the resources mentioned in this episode, visit iotproductleadership.com.
There you’ll find the show notes for all episodes, including this one. Plus you’ll find links to subscribe to the show and to join our community of thousands of IoT Product Managers around the world who receive actionable product advice via our weekly newsletter. Once again, that’s iotproductleadership.com
About Cesar Gamez:
Cesar R. Gamez started his National Instruments (NI) career as the Director of Integration Engineering Services, where he has built a global technical services organization providing services to NI’s top customers in multiple industries.
Before NI, Cesar worked in the electronics and semiconductor industries providing engineering services to fortune 500 companies and building technical services organizations. Cesar earned his Bachelor’s degree in Electrical and Systems Engineering from Monterrey Institute of Technology and Higher Education (ITESM) and an MBA and Operations Management degree from St. Edward’s University.
About National Instruments
NI provides powerful, flexible technology solutions that accelerate productivity and drive rapid innovation. From daily tasks to grand challenges, NI helps engineers and scientists overcome complexity to exceed even their own expectations. Customers in nearly every industry—from healthcare and automotive to consumer electronics and particle physics—use NI’s integrated hardware and software platform to improve our world.
Topics we discuss in this episode:
Cesar shares his background and about National Instruments.
How to approach IoT solutions.
The different types of services a product company can offer
New opportunities product companies can take advantage of by adding a services offering.
The challenges product companies face when starting to offer services.
How to adapt product strategy when a company decides to offer services.
The impact that offering services has on the internal culture of a product company.
How to navigate the push-backs when introducing services.
Advice for Product Leaders who are new to developing IoT solutions.
To learn more about Cesar and National Instruments:
Welcome to episode #13 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I have a very special episode for you today. My guest is Mark Felegyhazi, CEO of Avatao. Mark is a cybersecurity expert, who is passionate about strategic risk management, product management and anything that involves humans interacting with technology. His company, Avatao, is an online training platform for developing IT security skills to build secure software.
In this episode we discuss the importance of creating a culture of security within your company and we explore the key role Product Managers play in creating secure products. Since security continues to be one of the top challenges plaguing IoT adoption, this is an episode no Product Leader should miss.
To learn more about Mark and Avatao, and access the resources mentioned in this episode, visit iotproductleadership.com.
There you’ll find the show notes for all episodes, including this one.
Plus if you are looking to take your IoT skills to the next level, in that page you’ll also find links to my online IoT courses, including my popular IoT Product Manager Certificate Program. The only IoT strategy program designed specifically for Product Managers. Once again, the URL is iotproductleadership.com
About Mark Felegyhazi:
Mark Felegyhazi is the CEO and co-founder of Avatao, with 15+ years of expertise in networking, security and risk management.
Initially a telecommunications engineer working with Ericsson, Mark graduated from BME in Budapest in 2001, then earned a PhD degree in IT communication systems at EPFL, Switzerland in 2007, and then spent a few years at UC Berkeley as a security researcher.
His work and interest cover risk management and economic decision-making in security. With his colleagues at UC Berkeley, they uncovered the underground economy of spammers and identified their weak point to disrupt their operations. During his PhD at EPFL, Mark studied incentive issues in self-organizing networks and showed mechanisms to motivate participants to maintain adequate operation and security in a distributed network. Back in Hungary with the CrySyS Lab team, Mark was a member of advanced targeted attacks analyses that uncovered and analyzed the Duqu malware (successor of the famous Stuxnet) featured in the mainstream media. Then the CrySyS team analyzed Flame, Gauss, Miniduke, TeamSpy and other advanced malware attacks.
In 2014, Mark co-founded Avatao with other CrySyS Lab members to help software engineers, students and other IT professionals to build secure software and systems. Currently, he serves as the CEO of Avatao responsible for overall operations, strategy, business developments, sales and marketing, financing and other business issues.
About Avatao:
Avatao is an online training platform for developing IT security skills to build secure software. It offers a rich library of high-quality exercises designed for software engineers, security champions and experts. Topics cover the phases of SDLC including design, coding, code review and DevSecOps. It is important to stress that we teach defensive security, so we not only show hacker techniques, but guide developers to fix the bugs and show them how to properly build an application.
Topics we discuss in this episode:
Mark shares his background and about Avatao.
How Avatao approaches IoT solutions.
The evolution of Avatao and how they teach security.
How to evaluate the cybersecurity maturity of your company.
Making security part of your company’s culture.
How managers and business leaders should think about security, and how to get started.
Security in IoT solutions.
Advice for Product Leaders who are new to developing IoT solutions.
048: Losant's Journey from Idea to Successful Enterprise IoT company with Charlie Key
00:42:45
Today’s guest, Charlie Key, is the Founder and CEO of Losant, a leading development platform for IoT products and services. On this episode, Charlie shares plenty of insights into how Losant has achieved success, including key milestones that have shaped the company, the importance of having a customer-centric approach to innovation, the challenges of building enterprise-grade products, and how Losant has evolved to incorporate technologies like edge computing to better serve their customers. He kicks off the episode by sharing a glimpse into his career journey, meeting his co-founders, and the inception of Losant. We touch on the ways in which the pandemic has changed all aspects of business, the importance of adapting with new data, and why Losant is always working on micro-pivots behind the scenes. Charlie reveals the three-part thesis that fueled the inception of Losant and the surprising results of customer research during the initial phases of the company. Next, we discuss how Charlie used the V2Mom model to build Losant: Vision, Values, Methods, Obstacles, and Measures. He tells us about the customer-centric approach he has taken to building his company and unpacks the process of selecting a target market, before talking about the value of including instrumentation in your research. We conclude our conversation with a few thoughts on emerging technologies, and how Losant has integrated them into their product offerings. We hope you tune in to hear from this expert in the field today.!
034: How to build a successful IoT company with Eric Simone
00:46:40
I have a great show for you today! I am joined by Eric Simone, the founder and CEO of ClearBlade; one of my favorite companies building IoT platforms and connected solutions consistently across the edge, cloud, and on-premise environments.
In this episode, Eric shares his journey with ClearBlade and how his roots in enterprise software have influenced every decision he has made in building the company. We also discuss Eric’s approach to edge computing (and the value that this technology trend brings to his customers), his approach to partnerships as an enabler for growth, and ClearBlade’s roadmap for the future.
Episode Details: How to build a successful company with Eric Simone:
“This has been a tough year for many, many people. … But the one bright spot that I can see is that good technology shines in dire times like this.” — Eric Simone
About Eric Simone:
Eric Simone is the founder and CEO of ClearBlade Inc., an Enterprise Edge Computing Internet of Things (IoT) software company focused on large Enterprises in the transportation, building facilities, and connected products markets. Prior to starting ClearBlade, Eric was the founder and CTO of Compete Incorporated, which sold to Perficient Inc. (PRFT) for $63M in May of 2000. Earlier in his career, Eric achieved success in senior engineering, product, and sales positions at IBM and Johns Hopkins Hospital. Eric has a degree in Computer Science from Purdue University and is a recognized Distinguished Alumni. Eric resides in Austin, Texas with his wife Toni and two sons, Xander and Dexter.
Topics We Discuss in this Episode:
Eric Simone’s career and how he came to found ClearBlade
How ClearBlade as a company has developed over time
The companies they serve and the solutions they provide at ClearBlade
How ClearBlade is playing a major role in how the industry is developing
How to become a horizontal organization (and how ClearBlade did it)
The benefit of building your business from the ground-up
Why you should go “no-code” (but be willing to let the customer decide how much or how little they want to do in your software)
What the “edge” is
What has changed from a technology perspective around the edge that makes it so promising
What the edge will do for your organization
How ClearBlade selects partners and works with them
The differences between a vendor and a partner
ClearBlade’s roadmap and Eric’s hopes for the future of the company
Product Leader Tips of the Week:
What Eric would tell Product Leaders that are considering building enterprise applications leveraging the edge:
Research technology that’s out there that you can build on top of, specific to what you’re trying to do
Understand what you are and understand the market you’re going after
Be patient
Don’t underestimate tech
Leverage what’s out there
Find people you like to work with, with a culture that you match. Often, the hard part of the business is not the tech but the relationships and the go-to-market strategies
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05 Feb 2019
025: How to Achieve Product/Market Fit with Dan Olsen
00:56:02
Welcome to episode #25 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I’m very excited about today’s episode. My guest today is Dan Olsen, an expert Product consultant and author of The Lean Product Playbook.
In this episode, Dan describes the concept of product/market-fit, and how companies large and small can apply this concept to create successful IoT products.
I also want to let you know that for 2019, in addition to my online courses for IoT product managers, I’m expanding my training offering to include more in-house workshops and additional consulting packages to help you create a solid IoT product strategy and build alignment across your organization.
About Dan Olsen:
Dan Olsen is a product management consultant and author. Dan wrote the bestseller The Lean Product Playbook, a practical guide for how to achieve product-market fit. At Olsen Solutions, he works with companies to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, PayPal, Walmart, and Gartner. Prior to consulting, Dan was a product management leader at Intuit. Dan also founded the monthly Lean Product Silicon Valley Meetup which has over 7,500 members.
Topics we discuss in this episode:
Dan shares his background and about Olsen Consulting.
The Lean Product Playbook and what is Product Market Fit.
The Lean Product Process.
Indicators that a company needs to revisit how they build Products.
The importance of Analytics within software products and how that translates into the hardware world through IoT.
The common challenges you see when companies are starting to implement these concepts and how to help them.
Advice for Product Leaders who are new at developing IoT solutions.
026: Building the Internet of Things with Maciej Kranz
00:41:07
Welcome to episode #26 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I’m very excited about today’s show. My guest today is Maciej Kranz, Vice President of Strategic Innovation at Cisco. Maciej, a world-renowned IoT thought leader. In addition to his work at Cisco, Maciej is a frequent speaker at conferences around the world, and he is the author of the New York Times best-selling book: Building the Internet of Things.
It is a real honor to have Maciej in the show today. In this episode, we discuss some critical challenges’ companies face when starting their IoT journey.
This includes challenges around choosing which application to focus on first, how companies should think about their place in the IoT ecosystem, and common obstacles for finding IoT talent.
This is an episode no IoT product leader should miss.
AboutMaciej Kranz:
Maciej Kranz brings 30 years of networking industry experience to his position as Vice President, Corporate Strategic Innovation Group at Cisco. He leads the group focused on incubating new businesses, accelerating internal innovation, and driving co-innovation with customers and partners through a global network of Cisco Innovation Centers.
Prior to this role, Kranz was General Manager of the Connected Industries Group at Cisco, a business unit focused on the Internet of Things (IoT). He built a $250M business from the ground up in 18 months and relentlessly evangelized the IoT opportunity across Cisco and the market, making IoT one of Cisco’s major priorities.
Previously, Kranz led efforts across Cisco to define, prioritize, and deliver Borderless Network Architecture and roadmaps. He also drove business and product strategy for the wireless and mobility business and led product management for the stackable Ethernet switching business unit through its expansion from $400M to $6B in revenues.
Before coming to Cisco, Kranz held various management positions at 3Com Corporation, where he drove a $1B Ethernet network interface cards (NICs) product line. He began his professional career at IBM Corporation.
In his New York Times Best Selling book, Building the Internet of Things, Kranz offers practical advice to business decision makers on how and why to implement IoT today. He formed a thought-leadership forum and newsletter to exchange industry insights on IoT developments. Kranz is also a faculty member of Singularity University, focusing on IoT and corporate innovations.
Topics we discuss in this episode:
Maciej shares his background and about Cisco.
Cisco’s philosophy around the Internet of Things.
How IoT will impact the future of businesses.
The challenges companies face when brining IoT into their organization.
How companies think about the role they should play within the IoT ecosystem.
Challenges companies face when looking for IoT talent.
Advice for Product Leaders who are new at developing IoT solutions.
Welcome to episode #15 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I have a very insightful episode for you today. My guest is Sam George, Director of Program Management for Azure IoT at Microsoft. Azure IoT has become one of the leading IoT Platforms in the market, so I’m very excited to go behind the scenes and talk to Sam about his approach and experience leading the Azure IoT team.
In this episode, Sam shares his strategy for market research and his approach for understanding the needs of dissimilar users across a big horizontal space and across many verticals. Sam also shares his advice on how to align your organization behind your product vision and strategy.
Whether you are building end-to-end products or IoT platforms, this episode will provide you with actionable insights on what it takes to create and scale great IoT products.
To learn more about Sam, about Azure IoT, and to access the resources mentioned in this episode, visit iotproductleadership.com.
There you’ll find the show notes for all episodes, including this one.
Plus if you are looking to take your IoT skills to the next level, in that page you’ll also find links to my online IoT courses, including my popular IoT Product Manager Certificate Program. The only IoT strategy program designed specifically for Product Managers. Once again, the URL is iotproductleadership.com.
About Sam George:
Sam George is the Director of Microsoft Azure IoT Engineering Team on the Program Management side, delivering a broad portfolio of features and capabilities that help our customers and partners realize the full potential of the Internet of Things. He is responsible for Microsoft IoT Central, Azure IoT Suite, Azure IoT Edge, Azure IoT Hub, Azure IoT Device Provisioning Service, our IoT Device SDK, the Microsoft Connected Vehicle Platform and more. An accomplished industry leader, Sam’s contributions during his 18-year tenure at Microsoft include impact on a number of technologies including video, smartphone, PC and cloud services.
Topics we discuss in this episode:
Sam shares his background and about Microsoft.
Microsoft’s Azure IoT and Sam’s philosophy to IoT solutions.
How to research and roadmap to satisfy the needs of diverse customers in different verticals and applications.
Keeping alignment with the overall product vision and strategy when you are responsible for a large portfolio of IoT products.
How to ensure your roadmap and all development activities in the IoT platform space lead to differentiation in the market.
Providing strong Developer Experiences across the end-to-end platform when your customers are developers, VARs, and system integrators.
What to look for when hiring Product Managers for your IoT teams.
Advice for Product Leaders who are new at developing IoT solutions.
My guest is Barry O'Reilly, a business advisor, entrepreneur, and author who has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation.
In my IoT practice, I talk to many IoT Product Leaders overwhelmed by the complexity of bringing and IoT product to market. That’s why I’m very excited to have Barry on the show and have him share his experience on how large and small companies alike can innovate much faster and with much less effort. This is an episode that no IoT Product Leader should miss.
About Barry O'Reilly:
Barry O’Reilly is a business advisor, entrepreneur, and author who has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation.
Barry works with business leaders and teams from global organizations that seek to invent the future, not fear it. Every day, Barry helps with many of the world’s leading companies, from disruptive startups to Fortune 500 behemoths, break the vicious cycles that spiral businesses toward death by enabling a culture of experimentation and learning to unlock the insights required for better decision making, higher performance and results.
Barry is faculty at Singularity University, advising and contributing to Singularity’s executive and accelerator programs based in San Francisco, and throughout the globe.
Barry is the founder of ExecCamp, the entrepreneurial experience for executives, and management consultancy Antennae.
His mission is to help purposeful, technology-led businesses innovate at scale.
Topics we discuss in this episode:
Barry shares his background and how he got to where he is today
Why do large organizations struggle to capitalize on rapid-changing trends like IoT
The “Connected Learning Loop” and how Barry applied it on a project with the London subway to save millions of dollars.
Barry explains the big picture of the value companies can derive from IoT. And he does that by walking us through a smart coffee maker example
How to leverage prototypes and how to manage the speed of experiments to accelerate innovation
Barry shares a teaser of his new book: Unlearn
For more information, visit the full show notes at iotproductleadership.com
05 Mar 2019
027: How to Define a Clear IoT Vision
00:54:05
Welcome to episode #27 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I have a very special episode for you. Today I have not one, but two incredible Product experts in the show. My guests are Bruce McCarthy and C. Todd Lombardo.
Bruce and C. Todd are experienced Product Leaders and co-authors of the book: Product Roadmaps Relaunched, which by the way I think is one of the best Product books to come out in recent years.
I’ve known Bruce and C. Todd for a while now. Every time we get together we have very rich and passionate product conversations. So I’m very excited to bring those conversations to the show.
In this episode we discuss key leadership topics such as, why should IoT be part of your product strategy? How to work with Executives to clarify the company vision, and we discuss the 10 universal business objectives companies can use to drive their strategy.
This is an episode no IoT product leader should miss.
Originally trained as a scientist, C. Todd Lombardo has held job titles ranging from scientist, to engineer, to product manager, to designer, and even professor. He is usually leading product and experience teams at startups. He serves on the adjunct faculty at IE Business School in Madrid, as well as Maryland Institute College of Art (MICA). He is a published O'Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017). He never turns down a good chocolate chip cookie.
Topics we discuss in this episode:
Bruce and C. Todd share their backgrounds.
Why IoT should be incorporated into your solution.
How Product Leaders work with Executives to clarify their vision.
The 10 universal business objectives.
Key results and metrics.
How to achieve alignment and buy-in within your company.
Strategy you need to manage up: objectives, priorities, shuttle diplomacy, negotiation skills.
Advice for Product Leaders who are new at developing IoT solutions.
050: How to price new B2B products with Mark Stiving
00:33:43
Pricing your products is key to successful products. But what is the best pathway to finding you optimum prices?
Mark Stiving returns to the show today to unpack his approach, which uses the concept of customer perceived value as the foundation of a price structure. This actionable conversation is sure to give you plenty of ideas for how to set your prices in order to suit your market and keep your business growing!
This actionable conversation is sure to give you plenty of ideas for how to set your prices in order to suit your market and keep your business growing! The last time we had Mark on the show, we talked about his book,Win Keep Grow, in which we got some clarity on subscription models for business, so if you missed that episode make sure to go back and check it out. Mark is a real authority on the subject of pricing, having worked in the space for almost 30 years now, and his insightful answers to today's questions will definitely make pricing seem less obscure and complicated.
Mark explains his approach of emphasizing value and using this as a guiding force for your prices, and he also goes into evaluating your customers' willingness to pay you, and the experiments you can run to gain more knowledge. We touch on the 'good, better, best' model, price increases, and much more, so make sure to joins us for this fantastic conversation!
008: How to Build Strong Partnerships with Design and Engineering
00:41:56
Deanna Shaw, Director of Design for the Internet of Things at IBM Watson IoT, and Roxy Stimpson, Vice President and CTO at IoT World labsshare their experience developing IoT solutions. In this episode, we discuss how to best manage the cooperative efforts of design, engineering, and product management teams.
Building IoT products can be very complex, in part because we have a lot more moving parts, ranging from hardware, and device software, all the way to cloud applications. Having more pieces in the puzzle means more teams need to get involved throughout the development lifecycle. Having strong partnerships with all departments involved can be the difference between success and failure in this era of the connected device. Roxy and Deanna are IoT Executives leading Engineering and Design departments for their companies and our discussion revolves around what other departments expect from the Product Management team and how we can partner together with them to build the best possible IoT product for our customers.
Topics we discuss in this episode:
Deanna shares her background and about IBM Watson.
Roxy shares her background and about IoT World Labs.
What other departments expect from the PM team.
How to partner to build the best possible IoT products for customers.
What makes a good partnership between design, engineering, and PM teams.
Deanna and Roxy share their advice for people who are new to working on IoT Products.
Vish (Vishwesh) Pai, Director of Product Management for Samsung IoT Cloud Platform, shares excellent insights on aligning the multiple groups involved in developing an end-to-end IoT platform, his views on the various personas present in most IoT products, and gives great advice for both experienced and aspiring IoT Product Managers. Topics we discuss in this episode: Vish shares his background and about Samsung IoT Cloud Platform. How to approach IoT solutions. The biggest challenges in managing the end-to-end software stack. Team organization. How to achieve alignment of vision and execution across teams. How to plan and coordinate with hardware teams. Advice for Product Leaders who are new at developing IoT solutions.
032: The Economic Value of Data with Bill Schmarzo
00:46:12
Welcome back toEnterprise Product Leadership! I’m your host, Daniel Elizalde. With a new season, comes new changes — one of which is the title of the podcast! FromIoT Product LeadershiptoEnterprise Product Leadership, the podcast is broadening its scope beyond IoT to focus on the overall challenges facing enterprise and industrial product leaders to drive solutions from idea to first release.
Joining me today as my first guest of this brand new season is Bill Schmarzo, Chief Innovation Officer at Hitachi Vantara. Bill is known as the ‘Dean of Big Data’ for the work he does in academia. He is also the author of three books that advise organizations on where and how to leverage big data and data science to power their business models.
We’ve all heard the phrase, “Data is the new oil,” but what does thatreallymean? And more importantly, what does it mean for us as product leaders? In this episode, we dive into this topic as well as the concept of the economic value of data. We also get a masterclass on how Bill works with his customers to prioritize opportunities and capitalize on the value of data.
Episode Details: The Economic Value of Data with Bill Schmarzo:
“Data is a unique asset. It never wears out [and] it never depletes. You can use it across an infinite number of use cases at a zero marginal cost [which] makes it the single most asset in the world.” — Bill Schmarzo
About Bill Schmarzo:
Bill Schmarzo is the Chief Innovation Officer at Hitachi Vantara. Bill is known as the ‘Dean of Big Data’ for the work he does in academia. He is recognized as an industry leader in big data, data science, design thinking, and data monetization. He is also the author of several books and has published over 350 industry-leading articles and educational videos on the application of big data and data science.
Topics We Discuss in this Episode:
Exciting changes to the podcast
Guest lineup for this season’s upcoming episodes
Bill Schmarzo’s career background
About Bill’s current role and focus as Chief Innovation Officer at Hitachi Vantara
How design-thinking has helped address challenges in data science
Why being customer-centric is of critical importance
Advice on how you can get support from leadership and senior management to allow for forward-thinking innovation and new ideas within your organization
Fascinating concepts around the economic value of data from his newest book,The Economics of Data, Analytics, and Digital Transformation
Insights on how product management/leadership roles and data scientists have evolved in terms of working together and determining the economic value of data
How do you future-proof your career?
Advice for product leaders who are new to developing data value-driven solutions
Product Leader Tip of the Week:
Bill’s advice to product leaders who are new to developing data value-driven solutions:
Design-thinking is critical. Understand your customers, the customer journey, and service design. You’re going to have to get very intimate with your customers about not providing products that put the onus of usage on them, but designing services that put the onus on you and your design team.
Teach all of your business stakeholders how to think like a data scientist. The mentality of thinking like a data scientist (of exploring and bringing in a diverse set of perspectives) in order to find variables and metrics that might be better predictors of performance iskey.
Subscribe oniTunesso you don’t miss out on any of my conversations with product and thought leaders!
26 Feb 2018
004: How to Create an IoT Hardware Platform
00:31:57
Andrew Scheuermann, CEO of Arch Systems, shares excellent insight on his company’s approach to modular solutions as well as expert advice on building hardware for the Internet of Things. Topics we discuss in this episode: Andrew shares his background and about Arch Systems. What the hardware design cycle actually is. The design, deployment and management of hardware and how it differs from software. The distribution challenges with hardware. Build vs Buy decisions. Open source technology and collaborating with vendors. Advice for Product Leaders who are new to developing hardware.
Topics we discuss in this episode:
Andrew shares his background and about Arch Systems.
What the hardware design cycle actually is.
The design, deployment, and management of hardware and how it differs from software.
The distribution challenges with hardware.
Build vs Buy decisions.
Open source technology and collaborating with vendors.
Advice for Product Leaders who are new to developing hardware.
Welcome to episode #23 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I’m very excited to kickoff 2019 with a very special podcast episode. My guest today is Zach Shelby, VP of Developers at ARM.
In this episode, we talk about the challenges of scaling your IoT solution, the role of standards in IoT, and the importance of creating products that enable permissionless innovation. This is an episode no IoT Product Leader should miss.
About Zach Shelby:
Zach is a visionary entrepreneur and technology leader, angel investor and thought leader in the Internet of Things space. Currently he is a Vice President involved with IoT at Arm and will be based in California starting July, 2018.
Zach founded the Micro:bit Foundation in 2016 to bring the brilliant educational work of the BBC to children and teachers around the world. Since then micro:bit has been used by millions of young people in 50+ countries. This is making a real difference in education at a global level, providing the ability for anyone to learn to solve problems creatively using technology, and paving the way for a whole new generation of Makers and IoT pros.
Zach was co-founder of Sensinode where he has acted as CEO and CTO for the ground-breaking company before acquisition by ARM in 2013. At ARM he has served as Vice President of Marketing and Director of Technology for Internet of Things, and is on assignment from ARM to the Micro:bit Foundation. He is an active investor and advisor for tech startups, including CubiCasa (PropTech), Augumenta (AR), Petasense (Industrial IoT), Walkia (LED lighting).
Topics we discuss in this episode:
Zach shares his background and about ARM.
How ARM approaches IoT solutions.
The most interesting markets/industries that are currently adopting the Internet of Things.
Some of the challenges Enterprises face when transitioning into IoT.
What it means that, “universal data access is key to successful IoT initiatives.”
As an industry, how we are getting close to universal data access.
What is “permission-less innovation” and why it is important.
Advice for Product Leaders who are new at developing IoT solutions.
035: How to Change the World Without Getting Burnt-Out with Shannon Lucas
00:48:03
My fantastic guest today is Shannon Lucas, former Executive Vice President at Ericsson and Co-CEO at Catalyst Constellations. She is also a co-author of the #1 Amazon best-selling book, Move Fast. Break Shit. Burn Out.: The Catalyst’s Guide to Working Well.
Most of the material I see for product leaders tends to focus on “doing the job,” meaning: how you do the work of product leadership or product management. Rarely do they focus on the person themselves; in being a good leader while simultaneously driving change, working with others, and not going crazy in the process.
That’s why I was so excited to be joined by my friend Shannon for today’s episode! As an expert on this topic, Shannon shares key insights on the topic from her new book, Move Fast. Break Shit. Burn Out.: The Catalyst’s Guide to Working Well, and, on how you can become the changemaker you desire to be — without getting burnt out! Shannon also provides the framework on how to become a better leader by understanding whether or not you are a catalyst yourself, as well as how to work better with other catalysts in your life. Shannon and I also discuss the emotional challenges that come along with being an agent of change and how to better cope with the uncertainty that comes with the job.
If you are a product leader, grab your pen and paper! This is a not-to-miss conversation.
Episode Details: with Shannon Lucas:
“My belief is we need those positive changemakers… now more than ever. And there’s more and more being demanded of them. So it’s really important that we find sustainable ways to support their energy, but also give them the tools to be more effective.” — Shannon Lucas
About Shannon Lucas:
Shannon is an intrapreneur, innovator, entrepreneur, facilitator, and catalyst with a 15-plus year track record in technology design and implementation, technical sales, and innovation.
As a global innovation executive, Shannon specializes in future trend analysis, driving innovation and intrapreneurial culture, and delivering transformational technology solutions. Her main mission and purpose is to help transform the world’s largest organizations to be more sustainable in every sense of the word — for profit, people, and the planet.
Topics We Discuss in this Episode:
Shannon’s career background and how she’s become the catalyst she is today
Key lessons in change-making and leading impactful innovations
About her new best-selling book, Move Fast. Break Shit. Burn Out.: The Catalyst’s Guide to Working Well, and how it helps catalysts see themselves, be more effective, and not burn out
About Shannon’s company, Catalyst Constellations
The key attributes of a catalyst and the distinguishing factors that separate them from other visionaries
How to work better in a more sustainable way as a catalyst
How to recognize other catalysts and equip them with the right tools and knowledge to thrive
The importance of understanding the core traits of catalysts to enable better collaboration, better support systems, and create a culture that thrives
Why failure at the front-end should be celebrated, not punished
The common patterns and pitfalls of catalysts
What catalyst burnout looks like and how to bounce back, fully rejuvenated
How Shannon works with catalysts as a catalyst herself
Top tips for catalysts
Tools and techniques that can take you to the next level as a catalyst
Product Leader Tips of the Week:
If you suspect you are a catalyst (or you work with catalysts), the #1 thing you need to remember is to slow down and have some self-compassion. It is hard work to be a catalyst so you can’t be too hard on yourself (or, on the catalysts around you).
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02 Apr 2019
029: How to Build Secure IoT Products
00:36:45
Welcome to episode #29 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I have a great show for you today. My guest is Matthew Eble, Practice Director at Praetorian, one of the top security consulting firms working on IoT today.
This is the second time I have a guest from Praetorian on the show. On episode number 2, I interviewed Paul Jauregui, and we had a great conversation about creating a culture of security within your IoT organization.
In this episode, Matt shares his expertise around implementing IoT security and shares the work he did with the Industrial Internet Consortium to develop their latest document called: The IoT Security Maturity Model: A Practitioner’s Guide.
Security continues to be one of the biggest challenges for IoT adoption, and I believe security thought leadership, like the one Matt brings to the table, is extremely valuable for any company building IoT products.
This is an episode no IoT product leader should miss.
About Matt Eble:
As the IoT Practice Manager at Praetorian, Matthew has worked with clients across IoT industry verticals, to include smart cities, automobiles, healthcare, building automation, energy, smart homes, critical infrastructure, manufacturing automation, and retail. This rare perspective has given Matthew insight into the unique challenges each industry faces as they connect their devices, as well as the common problems that appear across IoT implementations.
Matthew has a somewhat unusual background for an information security professional. He started his career at the Defense Intelligence Agency where he sought to counter terrorist use of the Internet. Following that Matthew moved to the CIA’s Directorate for Intelligence where he analyzed foreign threats to critical US government and private computer networks. During that assignment, he received multiple awards for his analysis of a rapidly evolving threat. He then moved to the National Clandestine Service where he planned and managed intelligence collection operations.
Notable Accomplishments: • Authored "The Eight Biggest IoT Mistakes and How to Avoid Them" white paper • Presented "The Attacker's Mindset" to Abbott Medical Security Summit • Contributing member of the IIC Security Maturity Model Authors Group • During his government service Matthew received a total of six exceptional performance awards and a personal letter of commendation from a Senior Director of the National Security Council.
Certifications: • Certified Information Systems Security Professional (CISSP) • GIAC Web Application Penetration Tester (GWAPT)
Formal Education: Matthew graduated from Davidson College with a BS in Psychology and from Georgetown University with an MA in Security Studies.
Topics we discuss in this episode:
Matt shares his background and about Praetorian.
Why security is such a hard problem for IoT companies.
The Security Maturity Model and what problem it solves.
Approaching the SMM from a practitioner’s perspective.
How IoT companies can make sense of vendor’s messages and avoid exposing themselves to too much risk.
The security mistakes every industry makes, and best practices from these lessons learned.
Advice for Product Leaders who are new at developing IoT solutions.
019: How Artificial Intelligence is Powering the Internet of Things
00:44:53
Welcome to episode #19 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I have a very exciting episode for you today. My guest is Keith Strier. Keith is the Global Leader of Artificial Intelligence at EY.
This is the second time I have guest from EY in my show. In episode 16, I interviewed Aleksander Poniewierski, Global Head of IoT for EY, so I’m very excited to have this conversation with Keith to learn how EY balances their IoT and AI practices.
In this episode, Keith shares an introduction to Artificial Intelligence and the impact it is having in many industries around the world. We also discuss how IoT and AI leverage each other to deliver customer value. And we discuss the concept of Trust in an increasingly automated and intelligent world. This is an episode no Product Leader should miss.
AboutKeith Strier:
Keith is the EY Global and Americas Advisory Leader for Artificial Intelligence (AI), and Global Digital Leader for EY’s Technology Sector Practice. Keith is the principal author of EY’s Governmental AI, Conversational AI Design and Trusted AI frameworks, as well as a frequent keynote speaker, published blogger and Forbes Contributing Author. Keith is a trusted advisor to public and private sector organizations on a wide variety of emerging and disruptive technologies.
About EY:
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
Topics we discuss in this episode:
Keith shares his background and about EY.
How Keith approaches Artificial Intelligence (AI)
What AI is, and which disciplines in encompasses.
How AI relates to an IoT solution and how it enables the delivery of value to a customer.
Where to start when considering implementing AI solutions.
Managing trust within intelligent systems, and considering the effects within the real-world.
Advice for Product Leaders who are new at developing IoT solutions.
045: Why Startups and Big Companies Struggle to Innovate with Steve Blank
00:42:48
The Lean Startup movement is integral to the foundation of modern entrepreneurship. Despite its proven success there are still many businesses, including both startups and established companies, that struggle to apply Lean principles and continue to build products through the waterfall approach. In today’s episode, we are joined by Steve Blank. In addition to being an author, entrepreneur, and professor, he is also widely recognized as an early father of the Lean Startup movement. In our discussion, Steve reflects on the current state of innovation in startups and enterprises and what can be done to improve it. Hear what it means to be an ambidextrous organization and why Steve holds it in such high regard. As we dive into the premise of Lean, Steve explains why on your first day as a startup, all you have is a series of untested hypotheses, whereas for an established organization the departure point is from a series of knowns. Later we discuss the concept of innovation theatre and why it’s more prevalent in established companies. Listeners can also expect to hear why the same processes for innovation that do well in startups, don’t work well for large organizations, largely because they are designed to minimize risk. Steve also shares examples of how the VP of sales can undermine innovation and why senior leadership in large organizations generally needs a lot of reform. We were honored to have Steve on the show and had a highly engaging and informative conversation that we know you’ll enjoy!
Key Points From This Episode:
Meet today’s guest Steve Blank.
The current state of innovation in startups and enterprises.
What it means to be an ambidextrous organization.
Every company needs to be able to execute and innovate concurrently.
Steve compares how the startup landscape has changed from when he started.
Why startups still tend to have a technology-first approach, rather than customer first.
The departure point for the premise of lean is that on your first day as a startup all you have is a series of untested hypotheses.
In an established organization the departure point is from a series of knowns, like your existing customer needs, your supply chain, etc.
Why founders are often too certain and why it’s a problem.
Finding a repeatable and scalable business model as a startup.
A discussion on the concept of innovation theatre.
Steve shares an anecdote explaining the ‘cargo cult’ to illustrate how large corporations misjudge what it means to have a lean approach.
Why large organizations can withstand innovation theatre for longer than a startup.
The same processes that do so well in startups for innovation don’t work for large organizations because they are designed to minimize risk.
Large organizations are not designed to innovate with speed and urgency.
With innovation, you want to take reasonable risks.
Why senior leadership needs to be reformed.
How the VP of sales can undermine innovation in a company.
When you have a disruptive innovation inside your own company you need to protect it from certain heads of department.
How Steve describes an innovation doctrine or an innovation pipeline and how to construct and adopt it.
041: How to Create Clarity and Alignment across your Organization with Stefano Mastrogiacomo
00:51:09
Throughout the life of the Enterprise Product Leadership podcast, I’ve had critical conversations on many product leadership topics such as driving a data strategy with Bill Schmarzo, how to test business ideas with David Bland, how to drive innovation with Geoffrey Moore, and much more. All of these topics are very important for product leaders but there’s one key ingredient that’s missing: the human element of alignment and collaboration.
The role of a leader is to ensure everybody is aligned and can contribute to the vision of the product and the company. Without that alignment, there’s no technology, business model, or data strategy that matters.
That is why I’m so excited to be joined by Stefano Mastrogiacomo on the show today. Stefano is a management consultant, professor, and author. His book, High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast, is the missing manual to achieve and maintain alignment throughout the life of your product.
From a leadership perspective, this is probably one of the most important episodes I’ll ever publish. I hope you enjoy the conversation as much as I did!
Episode Details: How to Create Clarity and Alignment across your Organization with Stefano Mastrogiacomo:
“Alignment is not easy. It’s not an easy process. Especially when we have different backgrounds, different priorities, etc. So there has to be some initial starting point on which we all converge, regardless of where we come from.” — Stefano Mastrogiacomo
About Stefano Mastrogiacomo:
Stefano Mastrogiacomo a management consultant, professor, and author. He is passionate about human coordination and he is the designer of the Team Alignment Map, the Team Contract, the Fact Finder, and the other tools presented in this book. He has been leading digital projects and advising project teams in international organizations for more than 20 years while teaching and doing research at the Universities of Lausanne, Switzerland. His interdisciplinary work is anchored in project management, change management, psycholinguistics, evolutionary anthropology, and design thinking.
Topics We Discuss in this Episode:
Stefano Mastrogiacomo’s career background and journey
How and why Stefano originally discovered the importance of alignment
Why you need to focus on alignment and coordination in order to get anything done as a leader
The key message of Stefano’s book, High-Impact Tools for Teams: 5 Tools to Align Team Members, Build Trust, and Get Results Fast
The creative journey of writing his book
Why alignment is crucial to driving innovation
Key principles in coordination and alignment
How Stefano recommends approaching the task of alignment between multiple departments as a product leader
About the Team Alignment Tool how it helps structure an alignment conversation that creates mutual clarity
Why understanding the mission is the first step to achieving alignment (and how to effectively create a mission with clarity)
The human side of the innovation journey
The four key requirements for human coordination
What co-planning is and how it enables coordination in your organization
How to address resistance towards change
What you need to address to achieve alignment and coordination in order to have a successful innovation journey
Key components that make the execution journey more smooth
The challenges of coordination and how to address them
How to foster a more collaborative and communicative team
How to address common challenges around human coordination
The similarities and differences between achieving alignment in small vs. large organizations
Common challenges that leaders will face in implementing collaboration tools in their organizations (and how to overcome them)
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31 Jul 2018
014: IoT and the Energy Storage Revolution
00:30:26
Welcome to episode #14 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I have a very special episode for you today. My guest is Larsh Johnson, CTO at Stem. I had the opportunity to work with Larsh at Stem. I learned a lot from him, and I was always very impressed by his leadership skills and knowledge of all the areas involved in creating complex technology products. That’s why I’m so excited to have him on the show and have him share his experience with you.
In this episode, we talk about energy storage and the key role IoT plays in this new era of distributed energy. We also talk about the challenges of building end-to-end IoT solutions both from a Product perspective as well as the internal organizational challenges that arise when building such products. This is a very special episode that no Product leader should miss.
To learn more about Larsh, Stem, and to access the resources mentioned in this episode, visit iotproductleadership.com.
There you’ll find the show notes for all episodes, including this one.
Plus if you are looking to take your IoT skills to the next level, in that page you’ll also find links to my online IoT courses, including my popular IoT Product Manager Certificate Program. The only IoT strategy program designed specifically for Product Managers. Once again, the URL is iotproductleadership.com
About Larsh Johnson:
As Chief Technology Officer, Larsh Johnson is leading hardware and software engineering to meet the needs of Stem’s C&I, utility, and energy market customers. Prior to joining Stem, Larsh was Chief Technology Officer at Siemens Digital Grid, where he led technology development teams on products spanning from consumer metering, demand response and analytics to control center software and grid automation. He joined Siemens via the acquisition of eMeter, a Bay Area software company of which he was a co-founder and responsible for innovation and development of meter data management, analytics, and advanced smart grid applications. Prior to eMeter, he co-founded CellNet Data Systems, a pioneer in wireless networks for smart metering and distribution automation and now a unit of Landis+Gyr a Toshiba company. Larsh was a founding member of the DOE’s Gridwise Architecture Council (GWAC) and remains a Member Emeritus. He earned a B.S. and an M.S. in Mechanical Engineering from Stanford University.
About Stem:
Stem creates innovative technology services that transform the way energy is distributed and consumed. AthenaTM by Stem is the first AI for energy storage and virtual power plants. It optimizes thetiming of energy use and facilitates consumers’ participation in energy markets, yielding economic and societal benefits while decarbonizing the grid. The company’s mission is to build and operate the smartest and largest digitally-connected energy storage network for our customers. Headquartered in Millbrae, California, Stem is directly funded by a consortium of leading investors including Activate Capital, Angeleno Group, Constellation Technology Ventures, Iberdrola (Inversiones Financieras Perseo), GE Ventures, Mithril Capital Management, Mitsui & Co. LTD., Ontario Teachers’ Pension Plan, RWE Supply & Trading, Temasek, and Total Energy Ventures. Visit www.stem.com for more information.
Topics we discuss in this episode:
Larsh shares his background and about Stem.
How Stem approaches IoT solutions.
The advantages Industrial IoT brings to your Industry.
The biggest challenges when building end-to-end IoT solutions.
Some internal/organizational challenges to address when transitioning from stand-alone products to connected products.
Key elements to make the relationship between PM and Engineering a success.
What to look for when evaluating or hiring a PM.
Advice for Product Leaders who are new to developing IoT solutions.
021: How Product Leaders Build Trust and Gain Influence
00:44:08
Welcome to episode #21 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I have a very important episode for you today. My guest is Bryan Kelly. Bryan is a seasoned Product Executive and founder of Soft Works Practice, where he helps Product Managers improve their communication and collaboration skills.
A few weeks back, in episode 19, I talked with Keith Strier, head of artificial intelligence at EY about the impact Artificial Intelligence has on the Internet of Things.
And, in this episode, Bryan and I focus on soft skills, which is the “human intelligence” necessary to get our job done and bring successful products to market.
As Product Leaders, we often focus on the Technology or Business part of our roles, and we often forget that Product Management is a people-job. And therefore, soft skills are THE most important skills we need to cultivate.
This is an episode that no IoT Product Leader should miss.
About Bryan Kelly:
As an executive responsible for product team performance—Bryan Kelly found no shortage of information about the "soft skills" that enable teams to effectively interact with each other. But information wasn't the problem. Putting those skills into practice was the real challenge. So he developed simple tools that blend neuroscientific research, psychology, and practical know-how to help product teams regularly practice these skills. Learn more at SoftWorksPractice.com.
Topics we discuss in this episode:
Bryan shares his background and about Soft Works Practice.
How Bryan works with Product people.
The definition of soft skills.
How Product Managers can best practice soft skills.
Bryan’s model on how to navigate soft skills.
Hot buttons and how to practice soft skills within your environment.
Advice for Product Leaders who are new at developing IoT solutions.
To learn more about Bryan and Soft Works Practice:
Peter Bourne, CEO of Bright Wolf, shares excellent insights on how Industrial firms can leverage IoT to create valuable outcomes, and the role Product Managers play in supporting companies through their digital transformation.
Topics we discuss in this episode:
Peter shares his background and about Bright Wolf.
Key benefits IoT brings to industrial companies.
The biggest challenges industrial companies face as they start embracing IoT.
How Industrial IoT is a progression of business outcomes.
How to adopt system agility and an open system approach.
Building vs buying your IoT infrastructure.
Advice for PMs and business leaders who are new at developing enterprise and industrial IoT solutions.
Many companies create “Innovation Labs” to generate IoT platforms for their enterprise. Few IoT systems are ever delivered by these centralized teams. IoT systems aren’t something you connect to your products – IoT systems *are* your product. The experience and business model require more than a central innovation group can deliver. Here’s why.
Successful digital transformation requires connected product solutions delivering agility and control. An Open System approach to IoT provides the agility to leverage best of breed tools and integrate with your existing enterprise systems, and the control over your data to ensure maximum future value. An Open System architecture powered by GCP infrastructure enables your IoT solution to flexibly evolve over time as new devices, business models, and technologies create opportunities for your enterprise and your customers.
Welcome to episode #28 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I’m very excited about today’s show. My guest today is Sam George, head of Azure IoT at Microsoft. Sam has been in the show before. And I’m really glad to have him back for another insightful conversation.
You can check out our previous conversation on episode number 15, where Sam shared his vision and strategy for the Azure IoT platform.
In this episode, we talk about Digital Twins. Sam shares how the technology works, and shares very interesting use cases on how companies across industries, from manufacturing, to smart buildings, are implementing this technology to add increasing value to their customers.
This is an episode no IoT product leader should miss.
About Sam George:
Sam George is the Director of Microsoft Azure IoT Engineering Team on the Program Management side, delivering a broad portfolio of features and capabilities that help our customers and partners realize the full potential of the Internet of Things. He is responsible for Microsoft IoT Central, Azure IoT Suite, Azure IoT Edge, Azure IoT Hub, Azure IoT Device Provisioning Service, our IoT Device SDK, the Microsoft Connected Vehicle Platform and more. An accomplished industry leader, Sam’s contributions during his 18-year tenure at Microsoft include impact on a number of technologies including video, smartphone, PC and cloud services.
Topics we discuss in this episode:
Sam shares his background and about Microsoft.
What a Digital Twin is.
How Microsoft’s Digital Twin concept is an evolution from what the industry has seen for machine and asset modeling.
Microsoft’s solution for Digital Twins.
Interesting applications that are leveraging Digital Twins.
The application of Digital Twins for Building Energy Management.
The process customers go through to implement solutions with Digital Twins.
Criteria for companies to use to decide when it is the right time to invest in Digital Twins.
Advice for Product Leaders who are getting started with Digital Twins.
022: How To Build Better Products Using Continuous Discovery
00:40:14
Welcome to episode #22 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I’m very excited about this episode. My guest today is Teresa Torres. Teresa is a Product Discovery Coach helping companies establish proficient discovery practices.
I’ve known Teresa for many years and I consider her one of the top thought leaders in the Product space. In this episode, we talk about the importance of adopting a continuing discovery practice when building your IoT products.
This is an episode that no IoT Product Leader should miss.
About Teresa Torres:
Teresa Torres is a product discovery coach who helps product teams develop strong continuous discovery habits (a regular cadence of customer interviews, rapid prototyping, and assumption tests) and develop the critical thinking required to justify product decisions with these research activities.
Her work with clients is designed to improve the quality and speed of product decisions to ensure that companies are getting the most out of their product development efforts.
As a coach, Teresa helps • Team leaders identify and remove organizational barriers to adopting continuous discovery practices • Product teams work collaboratively to make better product decisions • Individuals develop the skills necessary to implement a modern product discovery approach
Prior to working as a coach, Teresa was Vice President of Products at AfterCollege, an Internet startup that helps college students find their first job. She was CEO of Affinity Circles, an online community provider for university alumni associations and a social recruiting service used by Fortune 500 companies. She also held product and design roles at Become.com and HighWire Press.
Teresa has spoken at industry conferences including the Lean Startup Conference (San Francisco, CA), the Product Management Festival (Zurich, Switzerland), the Startup Product Summit (San Francisco, CA), Front (Salt Lake City, UT), Productized (Lisbon, Portugal), and SXSW (Austin, TX) on product management best practices. She was a workshop instructor at Mind the Product (San Francisco) and will be speaking at Mind the Product London this fall. She is the author of the product management blog www.ProductTalk.org and writes a column for Inc.com.
Teresa has a BS in Symbolic Systems from Stanford University and an MS in Learning and Organizational Change from Northwestern University.
Topics we discuss in this episode:
Teresa shares her background and about Product Talk.
What Continuous Product Discovery is.
How Product Leaders get buy-in from their company to invest in discovery.
Incorporating rapid prototyping in discovery, considering the complexity of IoT solutions.
Teresa’s 6 principles for effective product discovery:
Start with empathy for your audience
Explore the problem space indefinitely
Map your way to clarity
Use theory as inspiration
Co-create solutions that meet the unique needs of your audience
Surface and test underlying assumptions
Advice for Product Leaders who are new at developing IoT solutions.
047: Behind the scenes of Workday’s product strategy with Connie DeWitt
00:31:08
Today we get an amazing insider's look at how Workday, one of the most successful enterprise software companies in the world, approach product strategy! To help us in this quest, I am joined by Connie DeWitt, Senior Vice President of Product Strategy Workday. We have an illuminating conversation in which our guest shares a whole lot of wisdom and expertise about how she and her team have been so successful. Workday started as an enterprise HR solution and has grown at an incredible rate into a multi-billion dollar organization, expanding its product portfolio to Finance, HR, and planning solutions.
As most B2B leaders will know, this sort of scaling is extremely difficult to pull off, and their array of global products stands testament to the consistent and sustainable success they have achieved. Our guest gives us the low down on her approach to portfolio decisions, how the product teams are organized at Workday, and the unique way in which she and the company tackle the task of linking product management and product strategy. Join us today for an insightful conversation no Product Leader should miss!
Key Points From This Episode:
Connie's current role at Workday, how she joined the company, and the services they provide.
How Connie approached portfolio-wide decisions, what to invest in, and finding the best intersection of opportunity.
The model that Workday uses to nurture products at different stages of their life cycles.
The art and analytics of the decisions around which products need more investment.
Connie's reflections on working at various sized companies and how the experiences compare.
Measuring the ROI and the efficacy of product strategies; Workday's use of the RDI metric.
How the product teams are organized at Workday and the product pillar structure of the company.
The marriage of product strategy and product management; what sets Workday apart in its approach.
Analytics and measurement and how Workday work to constantly improve and increase ROI.
How to think about evaluating a team's ability to execute a strategy.
The innovation cycle at Workday; Connie and her team's creation of a process for this.
Connie's advice to product leaders and how to answer the two most important questions about product strategy!
Welcome to episode #18 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I have a very insightful show for you today. My guest is Jim Semick, Co-Founder and Strategy Officer at ProductPlan.
Jim is a seasoned Product Leader with experience in startups and large corporations alike. He is recognized as a Product Management Thought Leader, not only because he is the co-founder of ProductPlan, one of the most prominent Product Roadmap software companies out there, but also because he is passionate about sharing best practices and pushing the Product profession forward.
In this episode, Jim shares valuable advice on how to manage the innovation process. We discuss his approach for validating your hypothesis, defining business models, and gaining support within your organization.
I learned a lot by talking to Jim in this episode, so if you are launching a new product within a startup or even within a large organization, I’m sure you’ll find Jim’s advice to be very valuable and actionable.
AboutJim Semick:
Jim is passionate about software product management and designing successful business models. For over 15 years he has helped validate and launch innovative software products that are used today by millions of people. Prior to founding ProductPlan, Jim was part of the founding team at AppFolio, a vertical SaaS company (IPO 2015), helping develop multiple products. Prior to AppFolio, he validated and launched GoToMyPC, GoToMeeting, and GoToWebinar (acquired by Citrix).
About ProductPlan:
ProductPlan makes it easy for teams of all sizes to build beautiful roadmaps. Thousands of product managers worldwide–including teams from Nike, Microsoft and Spotify–trust ProductPlan to help them visualize and share their strategies across their entire organization. With our intuitive features, product managers spend less time building roadmaps and more time shipping products.
Topics we discuss in this episode:
Jim shares his background and about ProductPlan.
ProductPlan’s approach to IoT solutions.
How to approach market validation.
The dos and don’ts of interviewing customers.
How to develop the monetization strategy for a new product.
Why companies should create a separate team to validate and build a new product idea.
How to get internal buy-in within your organization.
Advice for Product Leaders who are new at developing IoT solutions.
017: IoT and the Electric Vehicle Revolution with Anthony Harrison
00:48:10
Welcome to episode #17 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I have a very special show for you today. My guest is Anthony Harrison. Director of Public Policy at ChargePoint, the world’s largest network of electric vehicle charging stations.
Anthony is a seasoned expert on Public policy; specifically he is an expert on how policy impacts technology and business strategy.
I had the opportunity to work with Anthony in the past, and I was always very impressed with his knowledge, passion, and willingness to work with Product teams to create opportunities and remove roadblocks.
That’s why I’m so excited to have him in the show to share his expertise with you.
In this episode, Anthony shares his experience driving policy at multiple technology companies. He also explains why electric vehicles are so disruptive, and shares how to foster the ideal partnership between Product and Policy teams. This is an episode that no Product leader should miss.
To learn more about Anthony, about ChargePoint, and to access the resources mentioned in this episode, visit iotproductleadership.com.
There you’ll find the show notes for all episodes, including this one.
AboutAnthony Harrison:
Anthony Harrison leads ChargePoint’s public policy and government relations activities in Western North America. He has dedicated his professional career to working on driving adoption of innovative clean technologies and sustainable practices with individuals, businesses and communities. This includes over a decade of experience in advocating for public policy programs and initiatives that support the deployment of solar, energy efficiency, energy storage, demand response, and electric vehicle charging infrastructure. Prior to ChargePoint, Anthony held policy leadership positions with Stem, the California Efficiency and Demand Management Council, Ecology Action, Renew Financial, and the California State Legislature.
About ChargePoint:
ChargePoint brings electric vehicle (EV) charging to more people and places than ever before with the world’s largest and most open EV charging network. We design, build and support all of the technology that powers this network, from charging station hardware to energy management software to a mobile app. Our work transforms transportation and energy use by helping more people choose to drive electric.
Topics we discuss in this episode:
Anthony shares his background and about ChargePoint.
ChargePoint’s approach to IoT solutions.
How the electric vehicle industry is disruptive beyond electricity as fuel.
Anthony’s approach to reactive vs. proactive collaboration between Product and Policy teams.
The “relationship triangle” between Product, Sales, and Policy teams when it comes to impacting a roadmap.
How the ability to aggregate data from multiple devices in the cloud, creating a “Fleet” of assets, is a benefit.
Anthony’s perspective on the “fleetification” of products, and some of the Policy and Product implications that come from it.
How regulations in areas such as transportation and energy can impact a product roadmap in ways that are not obvious.
Advice for Product Leaders who are new at developing IoT solutions.
053: Cybersecurity for Industry 4.0: the good, the bad and the ugly, with Rob Dyson
00:34:43
In this episode of the Enterprise Product Leadership podcast, join me as I chat with Rob Dyson about the importance of cybersecurity in Industry 4.0.
Episode details:Cybersecurity in Industry 4.0: the Good, the Bad, and the Ugly, with Rob Dyson
I have a fascinating show for you today. My guest is Rob Dyson. Rob has decades of experience in the security space, and he is currently the Global OT and IoT Security Services Business Development Leader at IBM!
In this episode, Rob and I had a wide-ranging conversation about the impacts of cyber security in Industry 4.0 transformations, including:
How cybersecurity can derail an Industry 4.0 transformation
What is driving cybersecurity risks in Manufacturing
How companies can create a culture of cybersecurity
And much more
This is my second episode in collaboration with IBM, and it is an information-packed episode that no product leader should miss!
About Rob Dyson
With more than 30 years of experience in the Information Technology field, Rob Dyson has held technical and leadership positions while providing IT services for many companies within multiple industries. Rob is currently the Global OT/IoT Security Services Business Leader within IBM's Global Security Services practice. He is responsible for building, operating, and maturing our OT/IoT security business to help companies mitigate their OT & IoT cyber risks.
Rob has experience gained from serving some of the largest global companies in multiple industries. He has served as the Client Executive for some of IBM's most strategic clients.
Prior to this role, Rob served as the Global SSRC (Security, Strategy, Risk & Compliance) Competency Leader whereby he was responsible for developing unique and relevant solutions to assist clients in improving the effectiveness and efficiency of their information security program. This includes designing solutions to establish relevant information security strategies, comprehensive IT governance processes, redesigning security organizations, effective security policy management and governance processes, and compliance with leading security standards/frameworks and regulations. In addition, Rob has been at the forefront of delivering leading IT GRC solutions based on market-leading IT GRC applications such as OpenPages ITG, RSA Archer, and SAP GRC.
Prior to joining IBM, Rob held senior leadership positions at Accenture as the Global Leader for Application & Infrastructure Security Services; at Deloitte as the Mid-America Region Leader for Security Services; at Electronic Data Systems (EDS) in positions of escalating responsibility providing IT professional services; and as an Officer in the U.S. Army where at the rank of Captain he was in charge of the 82nd Airborne Division Data Center Operations.
Rob is an active CISSP and has a Bachelor of Science degree in Information Systems Management from Missouri State University in Springfield, Missouri.
To learn more about Rob Dyson and IBM's approach to cybersecurity in Industry 4.0
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