Engage Video Marketing Podcast (Ben Amos)

In this episode of the Engage Video Marketing Podcast we’ll be exploring the idea of having a lead generation machine working for your business. A system for your marketing and sales and building a sustainable business with the right clients coming to you.

My guest today is Tim Jarvis from UK based Film & Content.

Tim has 15 years of experience working within the world of video marketing - both on the production and marketing side of the industry.

Back in 2010, after heading-up the digital marketing for a professional sports club in the UK, Tim decided the time was right to start his own business.

From his grandmother's spare bedroom, he started a video production company that - in the space of 7 years - grew to employing 35 full time members of staff and working with many of the world's leading brands including Estee Lauder, Honda, the International Olympic Committee, many Sporting Governing Bodies, several of the UK's Government Departments and hundreds of other blue chips.

Today, Tim consults with and implements video marketing strategies for some of the world's biggest companies ranging from Premier League Football (Soccer) Clubs, to one of the Big 4 Accountancy Firms, to the world's leading energy provider.

But his passion for sales and marketing - and experience within the production world - has allowed him to build RETAIN™, where he teaches video production professionals around the world to develop and execute simple, but powerful, sales and marketing strategies that attract highly profitable contracts and, most importantly, converts them on to long-term contracts, or retainers.

Tim has seen too many talented production professionals struggle with the project-by-project business model that plagues the video industry.

His work within RETAIN, his courses and his free training is all centred around his goal of relieving stress from the world of video production professionals.

Stress that he has felt first-hand and seen so many within the industry face on a daily basis.  But stress that can so easily be avoided.

Outside of work, Tim is married to his wonderful wife, Zoe, and has three children; Corey, Orlaith and Lacey.  They live on the south coast of the UK in Brighton & Hove.  He loves his sport - particularly Cricket, Football (Soccer) and Golf.

Dennis Abad, a video producer now video strategist based out of Manila, Philippines, joins us today as we talk about the importance of having strategic planning, implementation and distribution behind creating beautiful videos for businesses, and how he sees it in the Philippine setting today. Dennis is one of the members of my 2018 Online Video Strategy Bootcamp.

In this episode

• What led Dennis to the world of video production and strategy.
• His goal in spreading video strategy in the Philippines and what has encouraged the current changes in the industry.
• The importance of strategy behind video content and standing out amidst the noise.
• The status of online video strategy in the Philippines.
• Dennis shares case studies about making videos more strategically and breaks down the right way to make ad campaigns viral and reach the results you want.
• What prompted him to join the online video strategy blueprint bootcamp and the value he has seen so far from the content.

Links mentioned in the show

Online Video Strategy Blueprint Course

SHOOT! Practical Videography School Website

SHOOT! Practical Videography School Facebook

Dennis Abad Website

Dennis Abad Facebook

In this episode of the podcast, I’ll be sharing with you my interview with Elizabeth Pitcorn owner of CI Marketing in New Zealand. We’ll dive deep into how Elizabeth has successfully begun integrating both a marketing agency approach alongside her video production skillset. How she’s been positioning the importance of video strategy for her clients and her journey building confidence as a video strategist.

Elizabeth owns and manages C I Marketing. It is a marketing company based in Christchurch, New Zealand which has been operating since 2011. Currently they have five staff and they specialise in content marketing, strategy and more recently, training.

In today’s episode of the Engage Video Marketing Podcast, I am bringing you back Andrew Hubbard of Hubbard Digital to talk about the roll out of iOS14.5 on Apple and in particular the impact of the ATT decision (App Tracking Transparency).  

Andrew is the founder of Hubbard Digital, a Canberra based digital marketing agency with a focus on Facebook and Instagram advertising for online businesses. He is also an international speaker, and provides education and training for companies to help them upskill their teams on Facebook & Instagram advertising.

In this episode of the Engage Video Marketing Podcast we’ll dive into how Socrates can help us become better and successful video marketers.

The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing that we can really discover true insight into a target audience’s pain, desires, and triggers that will lead them to take action through your marketing.

In this episode of the Engage Video Marketing Podcast I’ll be sharing tips on how to capture the attention of your audience in your video strategy and encourage higher viewer retention across your video.

As video producers I think it’s so important for us to realise that our clients don’t actually want a video. What they really want is the results that the right video used in the right way will get for their business.

You wouldn’t board a train if there are no tracks laid, right? Or if the tracks were heading in the wrong direction!

The purpose of the train to get you to a destination. The train… just like a video is a vehicle to achieve a desired outcome.

My guest today is a video producer who understands the importance of this wholeheartedly… and it was this realisation that kicked off his own journey from video producer to video strategist which we’ll be exploring in today’s episode.

Josh got his start in video as a photographer for a local news station in Virginia. After studying journalism and international relations at university, he began a career in marketing and rediscovered his love for video. Today he serves as the communications director for a large church in Tallahassee, Florida, where he regularly uses the unique storytelling power of video. He also operates his own company, Joshua King Media, where he helps businesses plan the video they need to get the results they want. He also hosts his own podcast, The Video Strategist, where he shares advice and best practices for growing your business with video.

Summary:

In this episode of the Engage Video Marketing Podcast, we delve into the ever-changing world of social media and digital marketing. Our guest, Meg Coffey, an internationally recognised strategist based in Australia, shares insights on staying ahead of the curve. Meg's expertise and dedication shine through as she discusses her role in organising Australia's largest social media conference, helping businesses navigate the digital landscape of 2024 and beyond. Join us as we explore the importance of adapting to the dynamic realm of social media marketing.

Chapters:

[00:02:22] Meg's journey to Australia.

[00:06:39] Tourism and hospitality experiences.

[00:08:26] Rise of keyboard warriors.

[00:11:53] Audience segmentation on social media.

[00:15:19] Building Your Business Online

[00:20:24] Social media evolving for businesses.

[00:24:17] Niche content marketing strategies.

[00:26:36] Shiny object syndrome

[00:29:03] Focus on strategy first.

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How are you using YouTube to grow your business and reach your audience or clients? Episode 89 of the Engage Video Marketing Podcast is a solo episode where I share with you my 4-part method on how to supercharge your YouTube channel and give it an explosive start. Let me help you out and guide you through this process step-by-step today.

In this episode we cover:

• What is the 4-step BOOM Method?
• Tips on the best ways to make your brand channel stand out.
• Making an awesome YouTube channel using algorithm and audience optimization
• Enhancing your user experience to engage your audience and get maximum conversion.
• Biggest mistake business owners make when using YouTube.
• Supercharging your channel using YouTube features to grow your audience.

Links mentioned in the show

Episode 71 - The Recipe for Your (Video) SEO Success with Kate Toon

Episode 83 - Fueling Your YouTube Channel with Tom Martin

Twitter

Instagram

Email

Convert Kit

In today's episode my guest is a B2B marketer here in Brisbane, Australia. He’s an inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT where he develops digital & content driven experiences for the business, increasing brand awareness, lead generation and client retention and advocacy. He is Tyson Cobb.

He’s the go-to guy for professional service firm marketing as well as the host of the Marketing Crunch Podcast…

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In this episode

• Tys' views on the changing landscape of professional service firm marketing
• He talks about ‘the power in your pants’… and what this means for professional service marketing
• Tips for being consistent with storytelling across your brand
• How we need to be approaching inbound marketing to really cut through in a crowded and noisy marketplace

Links in this Episode

The Marketing Crunch Podcast

Twitter.com/TysCobb

Linkedin.com/in/tysonacobb/

marketingcrunchpodcast.com.au

businessdepot.com.au

In this episode of the podcast, I am excited to bring on Chris Schwager who helps his clients learn how to transfer the skill set that they master as business leaders in person into the world of on-camera confidence.

Chris Schwager is an Inbound Video Marketing Specialist for Ridge Films and a frequent speaker at industry events. Since 2002, Chris has advised leading Corporate Organisations, Government & Small Businesses, to maximise their video marketing potential. He started as a video director over 20 years ago, broadening to feature films and video presenting. His latest viral video on ‘Swim Survival’, reached 4 million Facebook fans in the first year.

Today’s guest is Mike Ganino. Mike has spent over 20 years in the hospitality industry helping to grow iconic brands like Potbelly Sandwich Shop, Lettuce Entertain You, Yum Brands, Pressed Juicery and Protein Bar -- where he was Chief Operating Officer. He is the go-to expert for brands looking to gain on their competitors by creating a great employee experience.

He’s a passionate story artist, a keynote speaker, a coach, a consultant, and improv performer and an energetic, authentic and most excellent person.

Amongst other things, we’ll be exploring how building a strong company culture and telling the right stories provides structure, direction and brings everyone in an organisation together towards a common goal.

In this episode

• The power of crafting and communicating the right stories to build a strong corporate culture
• We break down the key things that so many in business are failing to do to foster strong teams
• Differentiate these key things in our industries
• I discover the mistakes I made in my brand storytelling early on in my business
• Mike provides some actionable and practical advice that we can all use to tell better company culture stories immediately in our businesses.

Links in this Episode

Mike Ganino resources

Mike Ganino website

In this episode of the Engage Video Marketing Podcast, it’s going to be an out of the ordinary interview with Jimmy Rose as we discuss automation and how we can use it to be more productive and grow our businesses. 

Jimmy is the co-founder of Content Snare and Aktura Technology. Once an automation engineer, his new priority is to help business owners regain their lives, be more productive and get more done in less time. 

You've heard about it over the last couple of weeks. I'm excited to say that doors are now open to James Wedmore's Business By Design program and as a partner with him for this launch I am also offering over $3000 of additional value for you at no extra cost.

Learn more at engagevideomarketing.com/bbd and I'll see you on the inside.

In this episode, I am going to share with you the audio from a full video strategy one on one introductory training that I released over in my YouTube channel this week. As I run you through really some clarity on what is the opportunity for you as a video producer as you transition to becoming a confident video strategist in 2022. What does it look like to start to reposition yourself as a video strategist for your video production clients? It’s a journey that I know you’re going to enjoy once you embark on that journey and the next step for you is to stick around for the rest of this training  in this podcast episode. 

In this episode we cover:

• Why just being GOOD AT YOUR CRAFT is no longer enough
• The difference between Video PRODUCER and Video STRATEGIST
• A brief background about myself, Ben
• I Was Failing My Clients...
• 3 Things I Now Know about Video for Business
• Your Role As a VIDEO STRATEGIST
• The 7 Elements for Effective Video Strategy

Do you want to learn how to go from just another video producer to a confident video strategist, to get better results for your clients and grow your video business? Well, the 100% free Video Strategy for Video Pros Live Training Series is starting next week. 

Register now at https://engagevideomarketing.com/freetraining  

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the Engage Video Marketing Podcast, I'm going to break down for you one of the most common questions that I get when delivering completed video content to our clients. And this question is around, how are we going to actually host the videos so that we can embed them in the right places on our website? For many businesses, they immediately think of YouTube, right? But YouTube is not always the best option. So in today's episode, I'm going to break this common question down. 

Summary:

In this episode of the Engage Video Marketing Podcast, we delve into the world of User-Generated Content (UGC) and its growing importance in video marketing strategies. Our guest, Melissa Laurie, founder of Oysterly—a leading social video agency—shares her expertise in creating impactful UGC for renowned brands like UPS, 3M, RMIT University, and Luxury Escapes.

Melissa, recognized as a woman to watch in Asia and shortlisted for the Women Leading Tech Awards by Atlassian, discusses how her agency specialises in generating social videos that can be effectively reposted across all major social platforms, including Instagram, TikTok, Facebook, YouTube, and LinkedIn. She emphasises how this multi-platform approach maximises reach and engagement for brands.

Chapters:

[00:00:21] User Generated Content

[00:04:25] Creating Oysterly Social Video Agency

[00:08:52] Owned user-generated content.

[00:14:01] Texture of social channels.

[00:15:43] Control of brand visual style

[00:19:42] Finding UGC creators

[00:25:05] Compensation for creators

[00:27:31] Paid endorsements disclosure.

[00:31:27] Changing video hooks for impact.

[00:35:35] Microsoft Education on TikTok

[00:39:04] AI-generated avatars in UGC

[00:43:29] What's next in social video?

[00:47:05] Embrace UGC for business

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video.

Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others.

In this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video.

Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others.

He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 10 billion video views across platforms. He’s worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. He’s also driven hundreds of millions of page views in content to websites, and built many successful content and video teams from scratch.

Matt left the publishing world in 2018 to bring viral branded video and disruptive, content-based PR to innovative companies across the globe. 

How would you like to double, triple, quadruple the revenue in your business. Well my guest today did just that, mostly thanks to Reels.

Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on TikTok, tripling his own business’s revenue and thousands more across his clients’ accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform.

About 2018/19 I first started paying a little bit of attention to this thing called the Blockchain. Didn’t make a lot of sense to me, but I’m usually keen to understand new technology so I jumped in and tried to make what sense of it I could. I even bought a little bit of bitcoin back when it was around 3-4000. Today, it’s over 50K. That was it though, and I didn’t really do much more, until mid-last year I first started hearing about this thing called Web3, and non fungible tokens, people like Gary Vee speaking launching NFTs and I realised maybe this is something to pay more attention to.

And over the course of this year so far I’ve begun (only just) to realise the big shift that decentralisation and blockchain technology is going to have on, well, everything.

Including video production and marketing, so that’s where I want to go with you today. I’m seriously fired up for this conversation you’re about the hear. As I think, regardless of how deep you are right now in this space, this conversation is going to open up some new ways of thinking for you and begin to paint a picture of what is about to come.

You do not want to skip this episode.

In this episode we cover:

• A short intro to Mitch Jackson and what he does
• What is Web3.0
• How has this shift in technology changed the way he’s doing business.
• What and where is the Metaverse.
• How he thinks Web3, Blockchain and the metaverse change the way video and content marketing, and operating a creative business is currently thought about.
• How listeners who are keen to be ahead of the adoption curve should take action today.
• The effect on traditional advertising.
• How video producers could get paid.

Links mentioned in the show:

• Mitch’s socials and newsletters - https://linktr.ee/mitchjackson
• ManeuVR

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode, I share with you my full funnel video strategy framework which has been a game-changer for our business and the clients we work with. This has been the heart of my online video strategy agency for the last 3 years.

In this episode

• What is the Full Funnel Video Strategy Framework?
• Simon Sinek - Start with the Why: Golden Circle Principle
• The idea of a marketing funnel
• 4 Main Goals of the customer journey and aligning these stages to the different parts of the funnel
• The 4 areas/stages to focus on, what it is and your goals for each stage: Awareness Phase - Emotional end, Consideration Phase, Purchase Phase - Rational end, Advocacy Stage
• 4 Goals: Brand Positioning, Social Engagement, Conversions, Delight
• Sneak peek on Episode 59 about supercharging your YouTube channel growth with Justin Brown from Primal Video

Links mentioned in the show

Facebook - Online Video Strategy Community

Simon Sinek - Start with the Why

Foundations Video Course - 3 Part Video Series

In marketing and in business communicating your message clearly, in a way that connects quickly with your ideal customer is critical, AND when we consider the massive amounts of noise online getting your message noticed is now more difficult than ever, BUT still so many marketers are continuing to push out message after message that is failing to connect, without any real clarity on why an audience should even care, THEREFORE by understanding the power of the simple ABT story framework you’ll learn in today’s episode you’ll be setting your marketing and communications up for clarity and success.

Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American

Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.

His new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers.

Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, Walgreens, Banner Health and the United States Air Force.

He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.

In this episode we cover:

• What has happened in his world since 2017.
• The role storytelling has in business today in 2021.
• Where narrative structure matters.
• Where ABT framework fits in.
• A breakdown about the ABT
• How the ABT framework works for video based communication.

Links mentioned in the show:

• The ABTs of Selling™ Course
• The Narrative Gym for Business Book
• BusinessOfStory.com
• Park Howell on LinkedIn
• Park Howell on Twitter
• Facebook Group
• Episode 13 - The Story Cycle Process & Business of Story

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com

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Ben Amos...

In this special bonus episode I'm sharing a sneak peek into the first video from my new free training series available now (but for this week only). If you're a video producer ready to take the next step and position yourself as a video strategist... then this training is for you.

Register for the free training now at https://www.onlinevideostrategyblueprint.com

One of the most deflating and frustrating things about creating video content is when it simply fails to get seen by the right audience, and it ends up feeling like wasted time, resources and probably money.

The importance of getting video optimisation right simply can’t be ignored, and in this episode we’re going to explore the bane of many creators' existence - the algorithms.

Links mentioned in the show:

• Episode 254 - Mastering Video Optimisation Part 1 – Audience with Ben Amos

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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G'day Strategists. A quick announcement that doors are now open (for the last time) to enrol in the Online Video Strategy Blueprint Course. Learn more now at https://www.onlinevideostrategyblueprint.com and join before doors close this coming Monday.

Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer. 

They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action.

So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode.

In this episode we cover:

• A short intro to Casey and Bonjoro.
• Why most testimonials / reviews suck.
• What makes for an effective testimonial.
• Why video is more effective than text reviews.
• Why video quality matters.
• How businesses solicit quality reviews/testimonials without it seeming coerced or manufactured.
• How Bonjoro’s new testimonials tool supports people to do this.
• Where in the customer journey he recommends businesses request reviews.
• How testimonials can be used once we have them.
• How people can take a look at Bonjoro and try it for themselves.

Links mentioned in the show:

• Bonjoro
• Episode 132 - How to Use Video for Conversion, Activation and Advocacy with Matt Barnett
• Bonjoro on Facebook
• Bonjoro on LinkedIn
• Bonjoro on Instagram

 If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Mentioned in this episode:

Join the Video Strategists Masterclass

Get started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success.

Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization. 

An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including Red Bull, The Financial Times, Travelex, Tesco, Lidl and Thoughtworks. 

Phil currently works as Director of Brand Strategy at the marketing software company, Wistia, where they recently secured the Webby Award for best original series with a documentary about video production, “One, Ten, One Hundred”. 

In this episode, I speak to a man who for more than 25 years, has been researching, exploring and discovering for himself the steps men can take to instill lasting change, resulting in authentic men, connected relationships, happier families and stronger communities. He is the author of the book "Man Unplugged". He is John Broadbent.

In this interview we explore the power of story in shaping our ideas of masculinity today, and how the stories we tell ourselves influence the way we live. John shares his thoughts on what’s challenging men today, and provides insight into how women can work to better understand and support the men and boys in their lives.

We also explore the changing nature of ‘manliness’ and how this is being affected by society, current events and shifting priorities.

In this episode:

• John's interest and passion for helping men understand themselves and become better men
• Why it's valuable for women to understand the men and boys in their lives
• The 3 distinct areas of the man cave
• The importance of recognising that people process things differently
• The stories we tell ourselves and what it means to be a man today
• How can we use story to change our thoughts
• How the idea of being a man is changing 
• The 'right of passage' from boys to men
• Where to start the process of identifying wanting to be a better man

Links mentioned in the show:

Man Unplugged website

Manhood - Steve Biddulph

Mens Wellbeing Inc

Raising Teenage Boys - Andy Roy

Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

Whether you are the entrepreneur or owner of your business or working for an employer - either way. What’s holding you back from being where you want to be, achieving what you want to achieve or having the impact that you want to have?

It’s not an easy question… but it is one that we’ll be addressing in today’s episode. 

Rick Mulready is an online marketing expert, coach, speaker and the host of The Art of Online Business podcast. He’s an industry-leading authority on breaking down complex topics—like Facebook ads, automation and funnels—into bite-sized, actionable pieces for entrepreneurs and small businesses.

No matter what stage you are at right now, getting super clear on what your business is and who you want to serve is a critical foundation for business planning and ultimately success.

And, as a Video Strategist, our role for our clients is often to help them gain this clarity too.

And it all starts with a hedgehog.

Recently in my Accredited Video Strategist Program, we’ve been working a lot on gaining clarity on audiences and particularly positioning our Video Strategy businesses in the right way for the right types of clients, and it’s really interesting to me how we all have different views on the type of business we’re aiming to build and who we are wanting to work with. But let me tell you, the clarity, and growth from that clarity that is coming out through the program over the last few weeks has been seriously awesome to see.

So in this episode, I’m going to share with you an approach you can take to getting super clear what your business is all about, and in particular what type of clients and projects you will want to attract to work with you.

In celebration of 250 episodes of the podcast, take a screenshot of your review, and email it to support@engagevideomarketing.com and we’ll hook you up with a surprise bonus :)

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Today we’re going to be telling a story about telling a story.

For the last 8 years my business, Innovate Media, have been working with businesses locally and around the country to tell their stories through video. Last year, in 2017, we launched something a little different and we call this the Social Story Project. - a special project in which our aim was to uncover a story worth telling in our local area, and then to donate our time and expertise to tell this story in a short film.

And as of this week… the first social story project film was released. 

My guest today is Doug Lecole. And Doug works for me here at Innovate Media. As Digital Content Producer, Doug is the camera, editing, and motion graphics powerhouse in the office that makes stuff happen for our clients.

In this episode:

• What led Doug to his passion and career in video and film-making
• The inception of the Social Story Project and what prompted the idea

• How it went from idea form into the Social Story Project

• How we launched it

• What happened after launch

• The sort of stories that were uncovered

• The selected story

• How the story developed by uncovering more about the people involved

• The pre-production process and into production

• How it was decided where and who to film

• A break down of the editing process

• What's next now this film has launched

Links mentioned in the show:

Innovate Media

Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

Released on November 25, 2021 Mr Beast’s video “$456 000 Squid Game in Real Life!” is smashing YouTube records, exceeding 30M views in the first 24 hours. It puts this video in a realm previously only known by major music labels and music videos on the platform.

As of the recording of this podcast just one day later, the view count sits at 49,398, 263… wait… hang on. Just refreshed the page and it’s now over 50M views in less than 48hrs. 

So in this episode of the podcast I want to share for you my take on what any video strategist or YouTuber can learn from this video's success. Keep listening.

In today’s episode of the Engage Video Marketing podcast, I’m going to share with you simple steps that you can take to get started as a video strategist today. 

In this episode we cover:

• 5 Steps to Get Started as a Video Strategist
• 1 - Start and grow in confidence over time
• 2 - Be a Student of Video Marketing
• 3 - Be a Conscious Consumer of Video Marketing
• 4 - Lead with Value and your existing clients first
• 5 - Eat Your Own Cooking

In this episode I'm pleased to welcome Nick Nimmin to the show to explore more about YouTube Live and the opportunity right now for business.   

Still a widely underutilised platform (perhaps overshadowed by Facebook Live), YouTube Live can become a significant tool for fast video publishing, audience building and channel engagement over the long term but despite this really must be used strategically in a marketing strategy and not simply as another platform to push out content on.

My guest to today Nick Nimmin helps content creators grow their brands and businesses using YouTube. On his personal channel, where he shares the tools, resources, and information video creators need to grow their presence online, Nick has grown his own YouTube subscriber base by over 420k subscribers, added 10’s of thousands of targeted readers to his email list, and turned his website TuberTools.com into a growing resource for the video making community.

What is covered in this episode:

• Nick Nimmin's story and how he moved into the world of YouTube and YouTube Live
• What the opportunity is right now for businesses considering YouTube Live
• When to Use YouTube Live (and when not to!)
• How to approach the technical aspect of planning for YouTube Live
• Where YouTube Live fits into the wider live video ecosystem (and how to work out where it fits for your business)
• What's next for Live Video?

In this episode, we’re going to explore the ins and outs of the first part of video optimisation which is Audience Optimisation and then in part two we’ll dive-in to the second, Algorithm Optimisation.

Importantly, as you’ll discover as we go through this over these two episodes, each type of optimisation works with the other, and we need to consider both to ensure our video content is set up for success online.

Let’s dive in to the first type of optimisation, Audience Optimisation 

Links mentioned in the show:

• Episode 251 - A YouTube Titles Masterclass with Jake Thomas

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

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In this episode I talk to Justin Brown of Primal Video, and we talk about how to approach your YouTube channel strategically to grow your audience and maximize your impact.

Primal Video, composed of Justin and Mike Brown, has grown their YouTube subscribers to over 150,000. He has also been working with entrepreneurs to create marketing videos and it is from here that Primal Video was born. The business’ mission is to help entrepreneurs produce their own video content effectively with the tools they have at their disposal.

In this episode

• Justin’s story of how they started on YouTube and the content they release on their channel
• The growth they’ve had on their channel
• How they identify which content to make and release
• Where they got their drive to create content for their audience
• How YouTube works and the importance of keywords, titles, descriptions and branding on videos
• Creating YouTube content that people are searching for
• YouTube Algorithms
• How consistency helps you create a successful channel
• Strategy and planning behind your content
• Monetization of videos on YouTube and the importance of having other options for monetization outside the platform
• Building an email list from YouTube
• Session Time metric on YouTube and how it helps your channel and content
• What leads to the growth of subscribers on the platform
• Analyzing stats, updating and optimizing links on on videos using Tube Buddy or VidIQ extension on chrome
• Importance of the Community aspect on your YouTube channel
• The goals of Primal Video
• How to use YouTube effectively for your business and concrete examples to learn from
• Sneak Peek on Episode 60

Links mentioned in the show

Primal Video Website

Primal Video You Tube

Justin Brown LinkedIn

Justin Brown Instagram

Justin Brown – Primal Video Facebook

Free Foundations Video Course

Engage Video Marketing - Twitter

Engage Video Marketing - Instagram

Engage Video Marketing - Email

Episode 59 Details

Ian Anderson Grey, a live video consultant and founder of Seriously Social and The Confident Live Marketing Academy, joins us in this episode as we discuss the benefits of live video for our business. He shows us how to be more confident, get over our fears, and take a strategic approach in using live video.

In this episode

• The story of how Ian got into the space of live video.
• Why should business owners should consider live video?
• Common fears that hold people back from making live videos and how to overcome these.
• Ian’s advice for people who are self-critical about themselves and have easily given up on the idea of going live.
• Helpful tips to become confident about delivering your messages on live video.
• What do we need to prepare in the technical side of things when going live?
• Tips for engaging people in the right way.
• The future role of live video in the digital space.

Links mentioned in the show

Ian Anderson Grey LinkedIn

Ian Anderson Grey Website

Confident Live Marketing Jumpstart - Facebook Group

Confident Live Marketing Academy Community

Speedtest.net

Rode Microphone

Be Live

Ecamm Live

Wirecast

OBS (Open Broadcaster Software)

vMix

ManyChat

Engage Video Marketing Foundations Course

Convert Kit

In this episode of the podcast, I am welcoming back Doug Darling who was one of the very first students of the Online Video Strategy Blueprint program a couple of years ago. Together we’ll be exploring the shift that video production companies are feeling in our industry and how Doug has been showing up for his clients through the strange 2020 we’ve all experienced so far. He shares why just making great video is not enough, and why strategy is such an important pillar to focus on.

You’d never know that, as a young adult, Doug thought he lacked passion. He thought that maybe he was lazy, or that he didn’t have what it takes, and considered his apathy inherent. It wasn’t until college – where he was originally planning to pursue PR – that he fell in love with video while shooting and editing a video montage project. He discovered that video was the culmination of all art forms (video, sound, music, graphics, etc.), and was enamoured with it. He had found his purpose… and the rest is history.

After starting Tripwire, Doug realized that video wasn’t just a form of communication and art, but it could also be a tool to help people, make change, and reach people at an emotional level that he never knew. Through effective and creative storytelling, he now works hard to help his clients authentically connect with their audience.

In this episode of the podcast, I’m bringing in Ed Lawrence, founder of Business Film Booth. Ed believes that there is real value found in producing (with good planning and high production value) one video, destined for one person. 

Ed Lawrence is a video marketer who's produced over 10,000 videos for business in the UK by trade. 

He sets a goal in Jan 2019 to release 3 videos a week to his YouTube channel to teach people how to write, produce, present, promote and edit videos so he can help more people take advantage of video. 

Ed also writes about video marketing for Social Media Examiner, presents and produces videos and courses for The Influencer Marketing hub, manages his girlfriends online business and owns a small animation business that helps YouTubers get more likes, subscribers, comments and link clicks with call to action animations. 

He has another YouTube channel that documents the journey of this business showing people how to outsource, plan, create branding, marketing, work with affiliates and more. 

We all want the videos we produce to actually get results for our clients right? Well I know, and I think you do too, that one of the most frustrating things as a video producer is when we hand over a video we’re super proud of, the client is happy but then…nothing. We have no idea how it went, or what results it led to for the business?

In this episode let’s talk about measuring video success, even when you can’t see the data.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

Effective video marketing is about creating video for the right person and using it in the right way online to move people to take the right action and therefore get a return on your investment. In Episode 93 of the Engage Video Marketing Podcast, Founder and CEO of Wirebuzz, Todd Hartley, joins us to talk about the 2 most critical things needed in developing an effective video strategy - attention and relevance.

Todd embraced the power of video early on and had spent the last decade mastering video marketing. He is now s well-known speaker in the field and the host of Video Marketing Mastery Podcast, a show that helps businesses find success in video.

In this episode we cover:

• The interesting story of what led Todd into the world of video today.
• The biggest shift in the way people are using video online.
• Role of attention in using video and making decisions about how to use video in business.
• The importance of relevance in making video.
• Using analytics to create relevant messages for different customers and placing it in your funnel.
• Breakdown of how to use the funnel.
• Five-step messaging Framework of Wirebuzz.
• Creating brand videos specifically for the front page of your website.
• Todd’s opinion on how long videos should be.
• Thoughts on video producers becoming video strategists as well
• Things to look out for when hiring the services of a video production company or agency.

Links mentioned in the show

Wirebuzz Website

Todd Hartley Website

Todd Hartley LinkedIn

Todd Hartley Facebook

Todd Hartley Instagram

Wirebuzz Community

Video Marketing Mastery Podcast

Online Video Strategy Blueprint

Right now, the video production industry is in a strange place. Video shoots cancelled, projects put on hold, anything with a crew larger than 1 basically against the law… but then conversely, right now there is so much more focus on video as a medium of communication than ever before. More businesses are focussed on content creation, on video messaging, on scaling and personalising their business through video.

Today is a solo show, and I’m going to breakdown a popular story structure that has been mentioned numerous times by the Engage With Story guests -Joseph Campbell’s, Hero’s Journey.

The Hero’s Journey is a pattern of narrative identified by American scholar Joseph Campbell back in the 50’s through his book, The Hero With A Thousand Faces.  In it, he deconstructs the theory which describes the typical adventure of the archetype known as The Hero, the person who goes out and achieves great deeds on behalf of the group, the tribe, or the civilization.

I was keen to do this episode for you so you have greater understanding of it in your own storytelling but also to give you some examples of how this structure has been applied in Hollywood film-making, and how it CAN be applied to telling your brand or business story.

In this episode

• We look at Disney’s Frozen as a case study for The Hero’s Journey
• We walk you through a simplified version of Campbell's theory by screenwriter Christopher Vogler
• The 12 stages of the Hero’s Journey

Links in this Episode

Joseph Campbell's The Hero's Journey

Christopher Vogler's The Writer's Journey

Distribution is a crucial element of an effective video strategy. It involves getting the content out on the right platforms in the right way. As a video strategist, it is important to understand the native nuances of different platforms where videos can be distributed, including social media platforms, web platforms, e-commerce platforms, and the entire digital landscape. By understanding the distribution platforms and how they work together, video strategists can guide their clients in investing their time, effort, attention, and money in the right places.

Have you switched your profile to LinkedIn Creator mode? What is even a Creator mode anyway and why should you consider switching LinkedIn to Creator mode? All that and more in today’s episode.

In this episode we cover:

• What LinkedIn Creator mode is.
• What it means for your profile.
• How you can benefit from it and grow your network.
• A quick run through on what you can expect when you switch on the LinkedIn Creator mode.

Join our conversation at Online Video Strategy Community on Facebook.

In this episode, and round two of my interview with James Wedmore we’re exploring the opportunity right now in 2021 as we move out of the craziness of 2020 - the opportunity for building a digital business based around courses, digital products, and coaching.

→ Join the free training The Rise of the Digital CEO starting this Thursday 17th June

James Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library.

Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Inner Circle.

When James isn't working, he can be found hiking, flipping homes for Airbnb, or off-roading through the rocky terrain of Sedona. His motto is simple: Work hard, play harder!

In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context.

My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. 

J.J. is a PhD in Communication and prior to joining StoryBrand spent the previous 20 years teaching and practicing communication in the entertainment industry and higher education.

In this episode of the podcast, I’m bringing back Justin Brown of Primal Video. Together, we’ll dive deep into the key things for a successful YouTube channel

Justin is the Co-Founder of Primal Video, and along with his Brother Mike, they teach entrepreneurs and business owners how to leverage the power of online video to build and scale their businesses.

Justin has spent more than 20 years in video production and has worked on everything from Netflix-featured documentaries, to extreme sports projects, so there’s not much in the world of video creation that he can’t help you with.

Over the past six years, Justin and Mike have focused their energy on building Primal Video to be a business that they could be proud of and would give them the freedom to do more of what they love.

They have a big focus on systems, processes and automation which allows them to work smarter, not harder. This focus has helped them turn Primal Video into a multi six-figure automation-driven business, and they now help others implement the same approach through theirPrimal Video Accelerator program.

They’re big believers in creating diversified, recurring income streams within their business. They’re specialists in affiliate and email marketing, developing and running educational courses and membership programs as well as being YouTube content creators and strategists.

The Engage With Story Podcast has now officially become the Engage Video Marketing Podcast... and I'm excited.

In this episode, your host Ben Amos shares all about the new format and focus for the podcast, a bit about the backstory behind the change and a sneak peek of what's to come in the coming weeks.

To ensure you get each and every episode first every Tuesday be sure to hit that subscribe button now.

This is the Engage Video Marketing Podcast. Helping you engage your ideal audience to action through online video.

I’ll be bringing you the absolute best in the world of video marketing, content creation, storytelling, and marketing strategy as together we grow to dominate online video and build profitable businesses.

With over 20 years experience in PR, community engagement and people development industries, my guest today focuses on empowering people to bring out the best in themselves, their team and their business through fun and engaging communication. She is Amber James from Fresh PR & Marketing and she helps people find their ‘WOW’ factor!

You’re good at what you do. You serve your clients well. You’re staff are great, your products are fantastic. But how do you get people to care? How do you get them to truly listen to what you have to say?

This is what good PR, public relations, is all about.

In this episode:

• Where most businesses struggle with PR
• Writing a business eulogy
• The impact does ‘telling a good story’ has in PR
• Where small businesses can tell their stories
• What if businesses feel they don’t have interesting stories to tell
• Top 3 storytelling tips for business PR

Links mentioned in the show:

Amber's story list download

Fresh PR & Marketing

Amber on LinkedIn

Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

Anthony Ambriz, a YouTube certified Growth & Content Strategist, owner of VidStrategy, and founder of Video Creator Secrets, chats with us today on growing your email list using YouTube. He shares with us smart strategies and tactics of using email lists and YouTube to successfully build a viable business and generate better sales, some of which I've never even heard of before!

Anthony has worked with several reputable companies and individuals. His video marketing agency, VidStrategy, helps individuals and businesses build their brand by creating quality video content for platforms like YouTube, Facebook, LinkedIn, and Instagram. His Video Creator Secrets YouTube channel and community, on the other hand, is a space for anyone who wants to learn more about growing their subscribers, views, watch time, engagement and making money on YouTube.

What is covered in this episode:

• Anthony’s story and what led him into the work he does in the world of YouTube today.
• The reason why video marketing and production should be go hand-in-hand.
• Biggest mistakes businesses make in their approach to YouTube and how to address and make it better.
• Using YouTube as a tool that can lead to sales in a business.
• Move subscribers off of YouTube to take action that will make a difference towards your business.
• Tips on deciding what asks, offers or opt-ins to put on your videos.
• The advantages of subscribers becoming part of your email list and becoming customers.
• Recommendations on lead magnets and opt-in offers to include on videos.
• Tips on including links on your YouTube videos.
• Tactics and tips on running organic videos on the YouTube ad platform.
• Successful case studies on businesses using YouTube and their email lists.
• Advice for businesses who want to start using YouTube.

Links mentioned in the show

Video Creator Secrets YouTube

Video Creator Secrets Facebook Group

Anthony Ambriz LinkedIn

Anthony Ambriz Instagram

Anthony Ambriz Twitter

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Ben Amos Email

Rate the Engage Video Marketing Podcast on iTunes

In 2023 LinkedIn has over 875Million Members and is 20 years old this year, but did you know that recently LinkedIn has released over 35 new features?

In this episode I’m joined by LinkedIn Specialist Kay Ridge from Dash Social to learn more.  It’s time to give our LinkedIn Profiles a little love.

Kay is a resourceful Creative Director with experience in leading and inspiring design and content creation across social channels. She love balancing the creative mind with the challenge to produce quality results,

LinkedIn Content Marketing is her passion, and she believes one of the most suitable platforms on social media for business. LinkedIn works when your profile is optimum and you have all the content in the right places.

She is always looking to be challenged and to challenge her team. Driving skilled creative talent to think outside the box, and bring out their artistic abilities by creating organic content. 

Kay has recently been invited to join the Canva Creative Partner Program - what this means is that she will be working with Canva on their Beta sight, obtaining the latest design knowledge, ahead of her competitors.

Over the last six years, Kay have assisted Dash Social triple its interactivity on social media, creating organic content that drives engagement and brand awareness.

Her areas of expertise include the following:

LinkedIn Marketing Strategies, Canva Graphic Design, Digital Marketing, Social Media, Creative Strategy, Communications, Scheduling, Team Building and Leadership.

Kay's previous roles include Creative Director Dash Social, Panellist on the Digital Toolkit Q&A Panel, Advisor/Educator for the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program (Federally subsidised program), Agency Alternative Partner and Lions Australia 201/Q3 Marketing and PR Chair. (71 Clubs).

In this episode we cover:

• A short intro to Kay and what led her to her passion for LinkedIn.
• The most common misconception about LinkedIn as a content platform today.
• What most people in business are doing wrong on LinkedIn.
• The opportunity she sees when LinkedIn is set up right.
• The key features that people need to set up on their LinkedIn profile.
• Her thoughts on company pages on LinkedIn.
• Her views on LinkedIn Premium or Sales Navigator.
• Her thoughts on utilising video on Linkedin.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

In this week’s episode of the Engage Video Marketing Podcast, I’m going to share with you how empathy can be a powerful driving force in engaging your target audience and driving action for your video marketing.

Do you cringe when you see yourself on video or hear the sound of your own voice recorded and played back to you? Well, you’re not alone and the fact is there is some science behind why we hate seeing and hearing ourselves on video. 

In this episode, I’m going to break down three of the main reasons why this is and what you can do to overcome it. 

In this episode of the Engage Video Marketing Podcast, Omar Zenhom co-founder of WebinarNinja shares some ninja tactics for hosting engaging webinars so whether it’s your first webinar or your next one… you’ll be bringing your A-game.

Omar Zenhom is the co-founder and CEO of WebinarNinja. Founded in 2014, over a million people have attended a webinar on WebinarNinja and it has been named as one of the fastest growing SaaS companies in 2018.

Omar is also the host of the iTunes Best of 2014 podcast, The $100 MBA Show. With over 90 million downloads and over 1,300 episodes, The $100 MBA Show is ranked as a top business podcast in over 30 countries.

In today's episode,  we’re talking Startups and Storytelling with the awesome Jess Thoms from White Lane Creative.

Jess helps brands to articulate their purpose, ideate creativity, and curate community. She works to bring start-up and early stage businesses to life through developing brand strategy, content marketing, and community management.

This is a really actionable and valuable episode guys so get your notepads or Evernote apps ready.

In this episode

• What’s been happening over the last month or so on LinkedIn
• The importance of storytelling consistently and strategically for startups
• How a brand’s personality can be defined and highlighted through the stories you tell and how they are told
• The biggest mistakes that so many businesses make in their brand communications
• Having an internal strategy and document of brand persona for all staff to access
• Top 3 tips for better brand marketing

Links in this Episode

White Lane Creative

Xandra - Conversation Design Studio

Jess on LinkedIn

Frank Body

Financial Review Young Rich List

Glossier

Leverage is the key to making what you have go much further. Just like a crowbar can assist you to apply great force from a small push, leverage allows you to harness the power of good positioning and the strategic application of time and energy to move mountains.

As a business owner and entrepreneur, we're often dealing with a limited  amount of resources, be it time, money or team, on our mission to change the world through our products or services.

And here’s the good news, I believe one of the best ways to gain real leverage in business today is through the strategic use of video and in this episode of the podcast we’re going to explore this idea and more.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

In this episode of the Engage Video Marketing Podcast I’m sharing Part 3 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the third element for an effective online video strategy  which is… content.

This is where you need to start brainstorming ideas for the actual pieces of video content that are going to be created within the strategy. With a strategy first perspective you’ll have a greater understanding of not only what to make the videos about but also what style of videos will best suit the strategy.

In today's episode, I talk with my guest on how he approaches storytelling and video for his clients.  He’s a filmmaker, a speaker, a coach and as he says… a contagiously happy person! He is Ryan Koral.

Ryan is an award winning corporate filmmaker and has worked with brands like Disney, Jeep, Square and the University of Michigan.

His production studio, ‘Tell',  works with brands to define their story and communicate it effectively and authentically through video. More recently he’s also co-founded Studio Sherpa’s - helping others maximize their success and avoid the all-to-common pitfalls that can suck the joy out of producing creative content.

In this episode

• The power of storytelling with video
• How brands can leverage this power to build better connections
• Look at some of the biggest mistakes that businesses make when approaching a video production company to tell their story
• How the video production industry has changed in recent years

• How brands have responded to this shift.

Links in this Episode

Tell Website

Studio Sherpas

Ryan on Twitter

Online Video Strategy Blueprint eBook

In this episode of the podcast, I am thrilled to bring on Ilana Wechsler of Green Arrow Digital. Together we’ll dive deep into getting paid traffic for video ads working for your business. 

Ilana Wechsler is the founder and director of Green Arrow Digital, the creator of the educational platform, Teach Traffic.

Ilana started her career as a Data Analyst and transitioned to becoming a full fledged PPC expert. She has worked at many of the global financial institutions, but switched when she finally gave in to her passion for PPC, IT, and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their businesses online.

In this episode we’re going to be exploring what it really takes to scale a creative business, and importantly what is holding many of us back. And let me tell you, there was so much shared in today’s interview that I resonated with so deepling in my own business journey, so I reckon there will be a thing or 7 that you’ll resonate with too.

Den Lennie is a coach who helps video business owners reach 6 and 7 figures in their business. This allows them to create the life they want on their terms only working with great clients who collaborate and pay them what they are worth. 

In this episode we cover:

• A short intro to Den Lennie and what he does
• The biggest thing holding back creative business owners from having the business they want
• The unique struggles across creatives and why.
• As a coach, what are the first things that he looks at or needs to understand in a business to identify potential areas for growth.
• How he sees the concept of “Next level, next devil” playing out when businesses begin to scale.
• The endgame for creative businesses and exit opportunities

Links mentioned in the show:

• Episode 105 - How Systems Supercharge Your Business with Den Lennie
• DenLennie.com
• How to Make Your Vision Board Become Reality!

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

In this episode I am joined by Brian Fanzo, founder of iSocialFanz, to talk about engaging with millennials in your marketing and video. Brian inspires, educates and motivates businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennial and Gen Z consumer.

iSocialFanz has helped launched digital and influencer strategies with the world’s most iconic brands like Dell, Adobe, IBM, and SAP. He has 2 podcasts, FOMOFans and SMACTalk, and has traveled to over 70 countries to speak in many of the world’s largest events including South by Southwest, Social Media Marketing World, and Mobile World Conference.

In this episode

• Brian’s story and what led him to the world of digital marketing and social media, particularly his interest in exploring how millennials and Gen Z are engaging on these platforms
• The problem with reaching Millennials today
• How brands can strategically approach the idea of building relationships with prospects in their channels
• Relatability as the future of marketing
• Examples of what big and iconic brands are doing right and wrong
• How experience plays a part in marketing to millennials
• What Brian says to convince companies to invest on hard to measure strategies and help them understand how these will sell their stuff
• Thinking strategically and investing time and effort to use video
• The message of Brian’s upcoming book, Push the Damn Button, and the impact he wants to have in the world through that
• Learning by doing and making mistakes
• Creating content and video that is valuable to companies with many regulations
• How people who push the button make mistakes
• Brian’s advice in using platforms to reach your target audience

Links mentioned in the show

FOMOFanz Podcast

SMACTalk Podcast

iSocialFanz Website

iSocialFanz Twitter

iSocialFanz Facebook

iSocialFanz Instagram

iSocialFanz Snapchat

Brian Fanzo LinkedIn

Brian Fanzo YouTube

In today's solo episode, we're going to talk about 4 of the most popular brand story types. And how you can think about these to prompt your own brand storytelling.

Back in episodes 19 & 20, I unpacked Christopher Booker's 7 Basic Plots for Stories in general. But today, we'll just discuss the top four of these to create your own brand stories.

In this episode:

• Noting key moments of your life that can become part of the stories - both personal & professional
• Story types
  • Journey
  • Adversity
  • Origin
  • Awakening
  
  
• Examples of entrepreneur's stories using these types.

Links mentioned in the show:

Episode 19

Episode 20

The Seven Basic Plots: Why We Tell Stories

Episode 8

In this episode, I share and break down the 3 levels of goal setting for your video marketing for you which are: Content Level, Platform Level and Business Development Level. We discuss the definitions of each, what we need to do for each level and how they all relate to each other. Gaining clarity on these 3 levels of goals across all your video marketing strategy will give you a step ahead from the businesses without strategies.

In this week’s episode of the Engage Video Marketing Podcast, we’ll be unraveling how you can use personalised videos to grow your business.

My guest in this episode is an Inbound Marketing Marketer, Video Jedi & HubSpot Certified Trainer with more than 25 years of sales & marketing experience - George B Thomas. 

In this episode, my guest and I get into a deep conversation about life and story and it goes in places that took me by surprise. Serendipity has played big part in our relationship over the years and I really enjoyed this chat with Gideon Shalwick.

Gideon is somewhat of a serial entrepreneur, however if you’ve heard of Gideon before you likely see him as the online video guy. He’s built a huge community of fans around his passion for video marketing with over 40K subscribers on YouTube and has impacted tens of thousands with his various products and services.

But, as you’ll learn in this interview, there is a deeper undercurrent in his life and business that is grounded in the Hero’s Journey - and it is this story structure and its practical application to personal development that Gideon so passionately breaks down for us in this chat.

In this episode

• How Gideon’s story led him through twists and turns to end up becoming the online video expert he is known as today
• How Gideon uses his understanding of story to now write his next chapter
• The part that Joseph Campbell's Hero's Journey played in Gideon's story
• The simple steps to drive sales in your digital marketing and the direct link this has to story structure
• What we can learn from screen-writing – in particular Christopher Vogler’s work on story to apply to our own lives

Links in this Episode

Website: www.gideonshalwick.com

Gideon’s YouTube Channel 

Joseph Campbell's The Hero's Journey

In this episode of the podcast, I’m excited to welcome back Daniel Glickman as he talks about the why and how when it comes to live stream video for business.

Daniel is the Head of Growth at Streamyard. He is also a blogger, podcaster and live streamer. 

In this episode we cover:

• A short intro to Daniel and what he does.
• Why businesses should use live streaming.
• The types of live streams for work in business.
• What platforms should businesses stream to.
• His thoughts on multi-streaming.
• The benefit of using third party tools when doing live videos  (such as Streamyard).
• His recommendation for people starting live streaming who want to up the quality/visuals, without getting overwhelmed.
• A quick demo in using Streamyard.
• What’s next in live streaming.

In this episode of the podcast, I’m going to break down my recommended programming strategy for businesses to make the most of their YouTube content to drive business growth. 

We’ll unpack how to plan out an overall mix of content for a YouTube channel to engage the right audiences and drive actual business results.

In this episode of the Engage Video Marketing podcast, I've invited video editor and video repurposing expert Daniel Patrick Norton on the show to discuss more about how to maximise the reach, exposure and potential ROI of your video content through effective repurposing.

Learn more at https://www.engagevideomarketing.com/episode157

Dan Norton helps Entrepreneurs save time and reach more people by repurposing their live stream videos into bite-sized clips for social media.

Over the last decade, he's worked in the live stream sports broadcast industry for Major League Baseball and The Walt Disney Company. His focus now is on fulfilling his desire to help fellow video editors and creators make income with their skills and land more clients. and he's started a group coaching program to do just that for others.

In this episode we explore;

• More about Dan's story, what led him into the world of video and what he does today.
• The problem with putting all your time and effort into creating a video only to let it sit on one channel alone.
• What does Dan refer to as repurposing?
• Why repurpose, not just repost your video 'as-is' on another channel?
• What are the key things to consider when either working with an editor to repurpose or doing it yourself?
• How are the requirements different for each platform?
• What do people often get wrong?
• ... and more

In this week’s episode of the Engage Video Marketing Podcast we’re jumping into the strategies and tactics when it comes to smart video repurposing and in particular how my guest today repurposes YouTube videos so her (and her clients) can show up on more platforms and grow their reach way faster.

As a Youtube strategist, Trena, who has a  Master’s Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business, by driving more leads with the right videos! Her Youtube videos are her sales team and they do the heavy lifting for free, they are working for her 24 hours a day 7 days a week!  

Metrics inform video strategy moving forward by providing valuable insights and data that can guide decision-making and optimize the effectiveness of video content. In today's digital age, where video is a powerful tool for communication and marketing, it is crucial for businesses and organizations to have a strong video strategy in place. This strategy should not only focus on creating high-quality videos but also on analyzing and measuring the impact and success of these videos.

 In this episode, we dive deep into the world of metrics and how they play a crucial role in your video strategy.

In this episode of the Engage Video Marketing podcast, I'm going to share with you one of the most successful strategies that I've used over many years to generate countless leads for my video strategy business and hundreds of thousands of dollars of sales so that you can use this strategy too. 

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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My guest today is the awesome Michael Stelzner - founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. Which as regular listeners of this show know - I attended earlier this year.

He’s also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society, and a massive proponent of the power of video in today’s social media landscape.

I really wanted to bring Mike on the show today as I have so much respect for what he and his team and contributers at Social Media Examiner provide our industry. 

They seriously do have their finger on the pulse of what’s happening right now online, and when you’ve got industry leaders like Mr Stelzner willing to come on the show and share some insight for you guys then I’ll jump at the chance… and here we are.

So, big show today...

We’ll hear Mike’s insights into why he feels that social media marketing today should be all about video, video, video

We’ll take a look at some of the findings of the recent 2019 Social Media Industry Report and what this means for video marketers across the board.

Mike shares which video platform he feels is dominating and where our focus needs to be firmly placed when it comes to video,

And finally - you will absolutely want to stick around to the end as Mike reveals some big changes that are coming to Social Media Examiner as they pull the plug on some things they’ve been investing in for years and double down on others … and as video marketers I know you’re going to love their new direction…

Diving Deeper into Video Strategy

Hey there! It’s Ben from the Engage Video Marketing Podcast. Thanks for dropping by. Today, I wanted to unpack a bit of what I shared in the recent episode – the fine line between video production and video strategy, and why understanding your audience is such a game-changer.

The world for sales teams is shifting and more and more relationship building, prospect nurturing, objection handling and sales enablement needs to be done online. This is where video is really starting to shine. So in this episode, I’m going to be sharing with you super quick, 5 ways to use video in virtual selling to continue to smash your quotas as a sales person, and grow your business.

In today’s episode of the Engage Video Marketing podcast, I’m going to be exploring this concept of a ‘video first’ way of doing business with my guest, Paul Mortimer. 

Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks about topics including how we transformed our business with video and asynchronous video communication. 

A little more about Paul:

• Has risen up the ranks from Content Marketer to Head of Growth over 6 years at award-winning HubSpot agency Digital 22 and forms part of the agency's Leadership Team
• Hosts ‘VIDEO FIRST’,  Digital 22’s specialist video podcast covering topics like creating videos on a budget, using YouTube for your business, and growing your podcast production value 
• Has written and presented extensively on content marketing 
• Helps to lead a team of over 45 in-house marketers, copywriters, designers and developers who are experts in inbound marketing and know HubSpot’s platform inside-out
• Is driving a video-first approach for Digital 22 and all of our clients 
• In a previous life, worked as an English Literature teacher as well as a freelance writer and photographer

Join our conversation at Online Video Strategy Community on Facebook.

Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com

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Today is the first of what I plan to be periodic ‘case study’ episodes bringing the best story marketing campaigns, concepts and ideas to you to help you grow and learn more about using story to move people to take action for your brand.

And in this episode, this is the story of Geoff. Nobody knew where young Geoffrey’s obsession came from. All anyone knew, was that the boy loved Beanz. In fact, they were his entire life. Geoff’s story is a beautifully crafted and executed brand story, released earlier this month by Kraft Heinz Australia.  That’s right Beanz means Heinz… those guys.

I’ll be breaking down for you my thoughts and takeaways from this latest storytelling campaign that really stood out for me. This is the first of what I plan to be periodic ‘case study’ episodes bringing the best story marketing campaigns, concepts and ideas to you to help you grow and learn more about using story to move people to take action for your brand.

The Geoff story is a nationwide integrated campaign grounded by a beautifully produced 3 minute animated short, produced by Y&R New Zealand and Assembly.

In this episode

• The ability for the intended audience to relate with the characters, situations, settings and plot points with in the film
• The they used intrigue to keep a viewer engaged through the story
• How the story structure relates to the need for the main film to be segmented into a series of shorter TVC spots and this plays out 
• The micro story formats for the 15 and 30 second spots

• How this whimiscal brand story is able to tie in so nicely to the real world product released on our supermarket shelves.

Links in this Episode

Vimeo Video of 'Geoff the Film'

Heinz Beanz Australia Campaign Brief - includes short segments

In Episode 87 of the Engage Video Marketing Podcast, we interview Chris Strub, a travelling mobile storyteller with a passion for working with non-profit organizations. He is known as the Giving Day Guy who drives measurable increases in online donations for non-profits by hosting and producing live video content. I met Chris in Social Media Marketing World in San Diego and when I heard about his story I just knew I had to bring him to chat.

He shares with us how he helps raise millions of dollars for hundreds of charities through live streaming video. We also unpack what makes these events so impactful in moving people to take action and what you can do in your own business or non-profit to grow your own reach and impact. We will also learn more about his equipment and the tools he uses for his live streaming started and the gear you’ll need to get you started.

In this episode we cover:

• What led him to what he’s doing today in the world of live video in the non-profit space.
• Where are non-profit organizations struggling in getting their message heard?
• The opportunities on digital marketing that non-profits don’t utilize
• Giving Days - what are they, how do they work.
• How Facebook live helps increase awareness for non-profits.
• Chris’ advice in capitalizing the reach your business / non-profit can potentially have through digital marketing and raise awareness about what you are doing.
• Tapping into the tools that you have to celebrate the giver and make them feel like they’re winning.
• Using video not only raise awareness of the need to give but to move people to actually give.
• The idea of positioning donors as heroes and how it can help.
• Chris’ advice to non-profits who are struggling to position donors as heroes instead of themselves.
• His set up, the equipment he uses and what you can use to get started.
• His experience with LinkedIn Live and where is it going.

Links mentioned in the show

Chris Strub Website

Chris Strub Instagram

Chris Strub Twitter

Chris Strub’s Book: 50 States, 100 Days

Chris’ Equipment List

Switcher Studio

My guest today is one of our community of video strategists within the Online Video Strategy Blueprint and what really stands out for me with Bill is that he comes to his business with what I believe is the right mindset. A focus on helping others in business do better through video, leading first with the value that he can share with his clients, well before asking for anything in return.

It’s a philosophy of business that I wholeheartedly believe in, and so I’m stoked to bring his story to you today.

Bill Baraona is the founder and video production guru at Flex Media a video marketing company based in Cleveland, Ohio and has over a decade of video production experience. This allows him to combine a variety of production styles with today’s new technology to deliver clients top-of-the line video content. When he’s not watching YouTube tutorials, listening to marketing podcasts or playing with his camera.

In this episode of the Engage Video Marketing Podcast, Ryan Spanger discusses the  opportunities that have resurfaced and the new approaches that allowed businesses  to continue their visibility through video marketing and grow their business.

Ryan Spanger is the managing director of Dream Engine - A corporate video production company based in Melbourne Australia. Ryan began working in video production in 1999. Starting work as a documentary maker, Ryan applied this form of filmmaking to producing videos for corporates, government departments and educational institutions. His writings about film and video have appeared in a number of publications, and he is still just as passionate about making and talking about video production as ever!

In this episode of the Engage Video Marketing Podcast, I’m exploring the increasing need for businesses to be producing more video content, more consistently and publishing this content regularly online. My guest today is the owner and founder ofFat Pony - a Facebook Ad Agency with a focus on video content based in Edinburgh, UK.

Have you ever found yourself sucked in by Watchbait on facebook?

Wait, what?  What is watchbait anyway? It sure sounds dodgy, and if so, what is Facebook or Meta doing about it?

A few weeks back Meta announced a crackdown on these tactics, and although it’s about time, I’m not exactly sure that they are going to be able to get on top of it. And in this episode I’ll explain why.

In this episode I’ll be sharing with you three main tactics you can consider using or implementing for your clients to help gain a clearer insight into your audience backed up by real data. And let me tell you, there’s a saying that goes something along the lines of  “The data never lies” and this couldn’t be more true for an online video strategy.

Complete the Super Duper Annual Engage Video Marketing Community survey, and get a chance to win one of 3 x $50 Amazon gift cards, EVM ‘lead with value’ t-shirts, or the chance for some 1:1 coaching with me.

If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com

In this episode, Ben reflects on the year 2023 and helps listeners set plans in motion for a successful 2024 in their video businesses. He emphasises the importance of analysing financials and setting goals to achieve desired revenue and profit. Ben explains how to increase leads, conversion rates, average dollar sale, and the number of transactions to grow a business. He provides a step-by-step process for planning and identifies the ideal customers to target. Ben concludes by inviting listeners to join his Strategy Board program for support and guidance in achieving their goals.

Takeaways

• Take the time to analyse your financials and understand the levers you can pull to grow your business.
• Set specific revenue and profit goals for 2024 and plan measurable actions to achieve them.
• Identify your ideal customers based on what you enjoy doing, what you do best, and what is most profitable.
• Seek external support, such as joining a program or working with a coach, to help you reach your goals.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Today we're diving deep into the futuristic world of generative AI video tools. Picture this, you create an AI Avatar that looks and talks just like you and then use it to produce captivating video content. Sounds like sci-fi right? Well, buckle up because we're bringing this cutting edge technology straight to your ears with our special guest Joshua Xu, the founder of HeyGen. Join us as we unravel the secrets behind creating hyper realistic AI avatars and learn how HeyGen is revolutionizing the video marketing landscape.

Joshua graduated from Carnegie Mellon University in 2014 and joined Snapchat since then. He founded HeyGen in 2020 Dec. Their mission is to use AI to reinvent the video creation experience. They believe visual storytelling = creativity + creation. HeyGen aims to make the "creation" cost nothing, liberating everyone's creativity.

In this episode we cover:

• A short intro to Joshua and what led him to create HeyGen
• How technology changed over the last few years that has made AI something that has a genuine use case in video marketing.
• What AI Video Generation is
• What AI Video allows for creators and business.
• Why use AI? Isn’t real video better?
• Does AI Video Generation put traditional video producers at risk?
• What HeyGen does exactly.
• The challenges that arise from this sort of technology.
• Custom Avatars raises a whole new set of questions around ethics, legality and ownership, what issues does Joshua see and how he thinks these issues should be overcome.
• What’s next for HeyGen.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Mentioned in this episode:

Join the 'Your First 100 Leads Training' with James Wedmore For Free Here

https://www.engagevideomarketing.com/YF100 DISCOVER HOW TO ATTRACT YOUR FIRST 100 LEADS THAT ACTUALLY WANT TO BUY YOUR STUFF! Proven Step-by-Step Video Course by 15-Year Online Business Veteran Reveals How You Too Can Start Building Your Audience TODAY... without FB Ads, Expensive Tech or Complicated Funnels! You Don't Need a "BIG List" to Get Your Business Started... You Just Need to Get Started! And what If I told you that you only need 100 subscribers to start getting clients and sales?! Click the Link Below to Get INSTANT ACCESS to James Wedmore's BRAND NEW Online Course... ABSOLUTELY FREE through my partner link. https://www.engagevideomarketing.com/YF100

In his book Endless Referrals, author Bob Burg wrote... “All things being equal, people do business with, and refer business to people they know, like and trust.”  Now, sure Bob might never have heard of the term Inbound Marketing, a phrase coined much later by Sales and Automation Company Hubspot but it’s this concept that is at the heart of what I believe fuels good marketing and business today.

So what role does video play in building the know, like and trust factor in marketing… and how can business owners generate Inbound leads using video?  We explore this, and more in today’s interview.

Chris van Praag is a sales consultant for top global HubSpot partner BabelQuest. He uses the power of video to build a personal brand, grow his network and generate a steady flow of inbound leads with creative content that gets people talking.

As a creative person, Chris loves blending his role with fun creative ideas to sell, validate his knowledge and demonstrate his personality.  As a result, he had some amazing opportunities (this conversation being one of them) to make connections, build his brand and open up conversations.

Philip VanDusen, Principal and CCO of Verhaal Brand Design, has over 20 years of experience in strategic branding, graphic design, and product development. He is back with us on this episode to talk about YouTube growth triggers and strategy. He shares his success journey on YouTube for both his business and personal brand. His YouTube channel has grown hugely from zero to 140,000 subscribers and 1 million views on his most popular video.

In this episode

• Who is Philip and what led him to where he is today.
• The business services he offers.
• His journey as an “accidental” YouTuber and his strategy in content planning.
• How his channel engagement looked like in the early days and how long it took before his channel took off.
• The difference of advertising and content marketing.
• The story of how his YouTube channel’s performance catapulted.
• The strategies he’s doing and how this has impacted his business growth.
• Struggles he has gone through in maintaining his YouTube channel.
• Advice for people who want to grow their business using YouTube.

Links mentioned in the show

Foundations Video Course

TubeBuddy

FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs”

Philip VanDusen YouTube

Philip VanDusen Website

Brand Muse Newsletter

Philip VanDusen Coaching

Philip VanDusen Twitter

Philip VanDusen Pinterest

Philip VanDusen Facebook

Brand Muse Interview with Ben Amos

ConvertKit

Episode 98 of the Engage Video Marketing Podcast is a really fun and interesting conversation with Amanda Horvath, a video producer and strategist based in the US. Amanda is currently transitioning from video production to just providing video strategy for clients to help them do video better. Amanda also started a YouTube channel you should definitely check out because she shares a wealth of knowledge there on everything about video.

In this episode we cover:

• Amanda’s story of coming into the world of video and video marketing.
• Most common services requested by clients.
• Amanda’s process of guiding her clients through video strategies.
• She shares a success story of one of her clients who implemented a change in video strategy.
• Her plans for her content strategy business.
• The democratization of video creation.
• The future of online video and content.
• Noise in digital platforms.
• Her advice on the decision-making process for businesses regarding their budget, what they should be doing and how they should be thinking about it.
• 3 main goals for video creation.

Links mentioned in the show

Amanda Horvath Website

Amanda Horvath YouTube

Amanda Horvath Instagram

Genero

Ben Amos Twitter

Ben Amos Instagram

Ben Amos Email

Ben Amos LinkedIn

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Kate Toon, expert copywriter and search optimization engine legend, joins us in this episode as we explore the world of SEO. Kate is a writing entrepreneur, popular coach, speaker and podcaster. She established a digital education business called The Recipe for SEO Success and the Clever Copywriting School which have helped more than 8,000 small businesses worldwide.

In this episode

• Kate’s journey of how she came into the world of copywriting and SEO.
• What is SEO?
• The secret to good SEO and the thought process behind it.
• Improving your website SEO ranking in Google.
• Where does video fit in the world of SEO?
• Things to consider before making a video.
• Tips to increase your YouTube video rankings.
• Importance of video transcripts in SEO.
• Making your videos rank above google ads on the first page of search engine results.
• The value of embedding videos in other social media platforms to Google search results.
• The future of SEO
• Ideas on how to communicate with your audience on your website.

Links mentioned in the show

Kate Toon Website

I love SEO with Kate Toon

Free Course: SEO Nibbles

$10 off on Rev

Foundations Course

My guest today has grown his bricks and mortar Physiotherapy practice from 1 location to now 5 thriving locations in his local area, and one of the key drivers of this success he attributes to video marketing. Jack O’Brien is the owner of Terrace Physio Plus based throughout the Newcastle area in NSW, Australia. He’s been known as the bearded physio (which if you jump on his website you’ll quickly understand for yourself!) and it’s thanks to his consistent and strategic implementation of video content that is designed first and foremost to be ‘helpful’ content for his audience - that has catapulted his business over the last few years.

Jack also now works with other health practice owners to help them grow their businesses through his latest work coaching under the name Clinic Mastery.

In this episode

• Jack's story, growing and expanding the practice
• Understand about where bricks and mortar practices are struggling when it comes to engaging audiences online
• The role content marketing and video has played in his business
• Jack’s workflow and approach to producing and repurposing video for his business
• What content marketing and video has led to in actual business growth
• Some of Jack's practical and actionable advice to inspire others in physical bricks and mortar or local business.

Links mentioned in the show

Terrace Phyio Plus

Clinic Mastery

Jack on Instagram

Summary:

In this milestone 300th episode of the Engage Video Marketing Podcast, we delve into the critical topic of website effectiveness. Our host, along with a special guest who has expertly designed the Engage Video Marketing website, will explore best practices for creating websites that not only catch the eye but also drive conversions. The discussion will highlight the common pitfalls in website design, such as blindly imitating competitors, and emphasise the importance of having a distinct brand identity and clear messaging that sets you apart in the market. Tune in to gain valuable insights on making your website a powerful tool for engaging customers and driving your business forward.

Chapters:

[00:01:02] Website conversion best practices.

[00:04:12] Pivoting to web design.

[00:08:03] Web design for video strategy.

[00:11:33] Psychological influence strategies.

[00:13:34] Spin selling framework.

[00:17:56] Conversion killing design trends.

[00:20:42] Video placement best practices.

[00:23:47] Thank you page videos.

[00:29:01] Video hosting platform recommendations.

[00:31:02] Design and business tools.

[00:34:11] Impact of a bad website.

[00:37:06] Choosing a web design company.

[00:40:00] Social media marketing challenges.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode of the Engage Video Marketing Podcast, I’m going to share with you the audio of a recent workshop I did on “How to Engage Faster and Sell Better with Online Video.” I will give you an overview of how important video is in marketing today and jumpstart you on the items you need to take action on to be successful with your online video marketing.

In this episode we cover:

• Ben’s story on how he started with video.
• Current statistics for video marketing.
• Things you need to think about to have a successful video marketing
• Online video in 2019.
• Strategy and tactics in using video.
• Interruptive marketing doesn’t work
• Approaching the 3 Stages of Marketing the right way.
• Defining your ideal customer
• Understanding the full funnel video strategy for your video and the 3 goals you need to work on.

Links mentioned in the show

Presentation Slides

Ben Amos Twitter

Ben Amos Instagram

Ben Amos Email

Ben Amos LinkedIn

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In this episode, I talk to Paul Ramondo, digital marketing speaker, content creator, Facebook ads expert and founder of Remondo Media, and we explore everything about video in Facebook ads. Paul will walk us through how to set up an entire Facebook video ad funnel.

Remondo Media is a boutique digital shop that works with clients like Porsche, Red Bull, Choice Hotels and Australian Sports Nutrition. He also teaches entrepreneurs how to generate leads and sales using Facebook ads and Digital Marketing Funnels via his e-Learning company, funnels101.com

In this episode

• How Paul started in digital marketing
• What fires up Paul in his job
• Where businesses are failing when using Facebook for their brands
• The importance of testing content to see what works for you
• How businesses are wasting money on Facebook ads
• Pros and cons on using video in Facebook ads
• The definition of funnels and a walkthrough of a Facebook video ad funnel example
• How to create split tests for your videos, headline and copy
• Step by step creation of an ad campaign on Facebook
• How to customize thumbnail construction for video ads
• Convert people from awareness to lead by creating a lead gen ad campaign
• The importance of split testing in running ads
• Difference of content vs lead ads
• Retargeting and remarketing ads
• Relevant scores and how to increase it
• Tips for people considering running Facebook ads for the first time
• Sneak Peek of Episode 62 with Brian Fanzo

Links mentioned in the show

Paul Ramondo

Paul Ramondo Facebook

Paul Ramondo Instagram

Paul Ramondo YouTube

Funnels 101

Rev Transcription

Facebook Text Overlay

Free Foundations Video Course

Convert Kit

Episode 61

In this episode of the Engage Video Marketing Podcast I’m sharing Part 6 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the sixth element for an effective online video strategy  which is… metrics.

The only real way to gauge the success or effectiveness of an online video strategy is to measure it. This is where the real power of digital marketing becomes evident. As opposed to traditional (offline) marketing, online marketing provides access to masses of information, data and reports that allow extremely detailed insight into what activity is happening around the online video content. The critical part of defining a strategy however is in identifying which metrics actually matter.

In this episode, I interview a man behind my inspiration from many years ago. Today, we unpack story with Patrick Moreau, a man who is literally obsessed with story. A man I have so much respect for. He is an Emmy-award winner and filmmaker with a deep understanding of story.

Patrick shares what story means to him as he takes us on his storytelling journey and his discovery of the power of story in communicating and connecting.

He believes that we must guide the heart but move the mind, that we need to connect emotionally if you want to change the behaviour or perspective of our audience. And Patrick explains the research and science behind the storytelling process and applies this to communicating a brand story to relay how to tell better stories that capture your target market.

In this Episode:

• Where Patrick's love of story started
• Integrating story to make a connection
• The science behind why story is the most powerful form of communication
• The four pillars of storytelling process and how to apply them to a brand.
• Using story in life and business to move your audience to action
• Why Muse Storytelling have challenged themselves to produce original content and what you can do to help.

In today's short episode, I address a common error so many businesses I see are making when marketing their brand, or communicating their brand story.

You are not the hero of your story.

In this episode:

• Heroes are flawed
• WIIFM not WIIF Them
• Can your brand ever be positioned as the hero

Links mentioned in the show:

Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.

Video optimisation for audience engagement is a crucial aspect of any successful video strategy. In order to reach the right audience and ensure that they engage with the content, it is important to understand and implement effective optimisation techniques.

In this episode, we’ll dive deep into the fifth element of the video strategy and that is Optimisation

Branding is one of those concepts that as business leaders and marketers we understand is a thing, and we get that it’s important, but have you really ever thought about how to define what branding actually is?

A quick google search will turn up a massive variety of definitions from design functions, to emotive responses and other more intangible ideas of what branding means.

So to dive deeper into this idea, and in particular to explore the role of video in the world of branding I’m excited to introduce you to my guest today, a brand strategist from Boulder, Colorado with an interesting history in the film industry.

Marc Gutman is a storyteller, entrepreneur, adventurer, and idealist. But most 

importantly, Marc loves brands and their stories. Marc held several positions in the story business. He served as Story Editor for Oliver Stone’s Illusion Entertainment, and wrote stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. 

In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado. Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition. Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents.

Marc is on a mission to help the world après… one brand at a time. He is also the host of the Baby Got Backstory podcast; delving into the story behind great brands such as Priceline.com, Patagonia, Ugg, Build-A-Bear Workshop and Kswiss. 

In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their strategies.

Takeaways

• Strategy is crucial in digital marketing, as it provides the foundation for effective tactics.
• Businesses should focus on building relationships with their audience and understanding their needs and challenges.
• Video plays a significant role in marketing strategies, and businesses should consider a mixed approach of high-quality production and raw, authentic content.
• AI is transforming the marketing space, impacting tools, platforms, and tactics. Businesses should embrace AI and leverage its capabilities to improve their strategies.
• The digital marketing landscape is constantly changing, and businesses need to stay informed and adapt to new trends and technologies.