Empire Builders with Nick James (Nick James)

nick@nickjames.co.uk

Détails du podcast Épisodes (171)Liens (78)Score RSS (63%)Contenu lié (100)

Explorez tous les épisodes de Empire Builders with Nick James

Plongez dans la liste complète des épisodes de Empire Builders with Nick James. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

	Date	Titre	Durée
	17 Jun 2020	Live interview - How to build a worldwide personal brand with David Goggins	01:07:40
David Goggins is best known for his phenomenal best-selling book ‘Can’t Hurt Me’, documenting his journey from a nightmare childhood to U.S Armed Forces Icon and one of the world’s top endurance athletes. David talks to Nick about how he built his empire and what it takes to get people to start listening. When you have a message it’s about getting it to your audience so you need to know who you are and what you want to say. Ultimately, it’s about having the courage, resilience and determination to follow your own path and move forward whatever the obstacles. KEY TAKEAWAYS We all have demons and bad things happen in our lives, it’s about having the courage to be vulnerable and show everyone who you truly are. Who are you? what is your story? Figure out what you want to sell to your audience, what is it you are passionate about? Don’t follow anybody’s path except your own and figure yourself out. If you want to be a teacher you have to be continuously living the life you are teaching about. Self-talk is very important and it must be truthful, visualise the moment and how you want it to be. You have to be unique in what you do and others will seek you out, you have to be uncommon. If you are challenging yourself other people will see you. The 40% rule means you must build something new in small increments and then it becomes a habit and will stick. We attract how we feel so if you are negative you will attract negativity if you are positive you will attract positivity. BEST MOMENTS ‘I was able to be David Goggins because I didn’t have any role models’ ‘We overthink things and can no longer see the bigger picture or solve the problem’ ‘You have to look at ways to win with everything you do’ VALUABLE RESOURCES Can't Hurt Me, Master Your Mind and Defy the Odds - David Goggins ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	21 Mar 2022	Invest in Personal Development and Play the Bigger Game	00:52:56
Nick is talking to Christina, award-winning business owner and host of the ‘Christina Talks’ podcast about the value of personal development They discuss how Expert Empires and Expert Empire events are the culmination and result of the extensive time Nick has been involved in personal development and explore how personal development provides opportunities to work positively on your personal, and professional life Hear about how when you get around the right people you can take positive incremental steps to grow your belief about what you can achieve and why really understanding your vision can make all the difference to you and your team KEY TAKEAWAYS Lead by example and make it easy, optional and their choice to be part of personal development events Getting around amazing people is about the opportunity to connect and build relationships Personal development means you spend time working on your business and life My coach helps me work on me and my companies, the Mastermind is an opportunity to share, get ideas, form partnerships, and create collaborations In any group, you don’t want to be at the top so far away from the level that it has no relevance to you If you want to grow bigger get around those who are playing a bigger game because you will be able to see bigger possibilities As you grow and develop your belief in what you can achieve also grows It requires incremental steps and reflection on where you are currently The vision comes first the ‘how’ comes later. Make a decision and create the space for it to happen Vision is made up of purpose, mission, and values Purpose – why you do what you do, mission - the measurable journey and values – how you are committed to showing up Vision co-created drives higher engagement with everyone BEST MOMENTS ‘It’s about giving people the best experience when it comes to personal, professional, spiritual development and growing their business’ ‘If you want your children to experience alternative education then be the best example for it through your actions and behaviours’ ‘When you are in the right room with the right energy you can feel yourself being uplifted’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	17 Dec 2020	10 Questions to Make 2021 Your Best Year Yet!	00:18:57
Today Nick talks about 10 questions you can ask yourself to reflect on the past year and get you thinking and looking to the future. It’s an invaluable process for Nick and something he does each year. Listen in to find out how you can reframe and focus your mind for the year ahead! KEY TAKEAWAYS View all of the 10 questions in full at https://www.expertempires.com/bestyearyet Both Nick and his family have used this process to achieve goals and success. They block out half a day between xmas and new year every year to do the process. They are a testament that it works. This process is what actually created the vision for Expert Empires. Whilst for most people 2020 has not been the best year, if you dig deep you will find positives, both in moments and achievements. The first six questions are designed to get you thinking strategically, to reflect on the past and look to the future. BEST MOMENTS “Over the last 17 years, pretty much everything I have built in that time, has been based on this foundation” “You can learn lessons from what worked and what didn’t work” “I invite you to take this process and use it and let me know how you get on!” VALUABLE RESOURCES Empire Builders Podcast Expertempires.com/bestyearyet ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	05 Jun 2022	Self Awareness and the 4 Key Disciplines to Scale Your Business	00:54:25
Nick is with Jo Ingram, brand manager, strategist coach and host of the Goals with Soul podcast talking about his journey and what he has learnt from both his challenges and successes They discuss the common denominators that can mean a business gets stuck and doesn’t scale and the four key disciplines that any business needs to have if it wants to scale and succeed from getting your message out there through to managing the finance and delivering on your product and service this is a great chance to hear about what makes the difference for a successful business KEY TAKEAWAYS People underestimate the value of making connections and building relationships with others The most important relationship you have is the one you have with yourself and I’m quite comfortable being with myself The average person can find it difficult to relate to the perfection portrayed on social media Self-awareness and humility are key elements that make someone more relatable The discipline of running a business is very different to being in a business When you start in business and there is only you, a balance is needed between masculine and feminine energy You have to sell to have a successful business so be self-aware enough to know what you are great at and build your marketing message on this You have to find a way to ask a potential customer for money if you want to build a successful business Those who succeed fastest are those who have a natural ability to communicate When you take responsibility for everything you think, feel, and do, you have the power and ability to change it BEST MOMENTS ‘To achieve sales you need to put yourself out there in the way that best works for you’ ‘The most valuable thing I took away from the experiences in that environment was the connections, relationships and people I got to know’ ‘If your intention is to serve and give without wanting something in return it feels different for you and the other person’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders https://podcasts.apple.com/gb/podcast/goals-with-soul/id1522819665 ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
	16 Sep 2020	Being in a Relationship with an Empire Builder- Interview with my wife!	00:32:31
In this episode, Nick is taking on his riskiest interview to date and speaking with the person who knows him best - his wife, Natty James. They have known each other since university and this episode is a great insight into what it’s like being in a relationship with an epic empire builder. The questions discussed are those the empire builders Facebook community wanted to hear the answers to and are wide-ranging from how to cope with the challenges through to Nick’s most annoying habit. This episode will speak to anyone in a relationship with an empire builder – like business communication is everything. KEY TAKEAWAYS You have to have a lot of patience and trust in the empire builder. Be open and honest about the challenges and when things are not going to plan. It’s important to understand what’s important. The partner of an Empire Builder must also be committed to the vision. You need to find someone who complements you - ‘the yin to your yang’ Trust in the vision, because trust means there is no space for fear, they cannot both exist. Dominance influenced characters crave drive, achievement and to explore new ideas. Those who are steady characters want certainty and security all the time. When you are involved with an entrepreneur is that there is always something to do. The biggest challenge is the job is never finished. You need to be able to be present and have dedicated family time. BEST MOMENTS ‘Nat has created the stability that enables me to do what I do’ ‘I believe in the vision and I know he’s a problem solver’ ‘Make sure there are opportunities to have ‘off’ times from the business’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	30 May 2021	Risk Taking and Moving Past the Fear	00:55:41
Nick James talks to Paul Mort about how he began Expert Empires and why you need to focus on a strategy that plays to your strengths when you create any business Sometimes you need to trust yourself and take the risks because it is the risk-taking that defines being able to overcome the fear and move towards success. In this candid conversation, Nick shares why it’s important to understand what really makes you happy along with great advice on how to learn from the challenges and achieve your vision. KEY TAKEAWAYS My vision was to create the best of what I had seen in the US I realised that high-end masterminds for those who are already earning 6-7 figures didn’t exist in the UK Everything I have built has been about filling a gap in the market I realised that I had a skill set that I could teach to others Whatever your area you need to focus on a strategy that plays to your strengths I’ve created a model that works for an audience When you begin with the ultimate world-class speakers the pressure is in being able to continue at the same level. I learnt that my happiness and self-worth was entirely connected to the business. Having to start again removed the fear and proved to me that I could do it all again It made me a bigger risk taker because I know that whatever happens, I can build again Looking back can help you to see how far you have come You will never achieve success if you haven’t experienced failure and overcome it. Money doesn’t equal happiness and having no money doesn’t necessarily mean you will be unhappy BEST MOMENTS ‘I’ve always been good at the marketing and promotion of events’ ‘Putting on a show comes naturally to me’ ‘I went from seven figures to zero the following day’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	04 Sep 2022	Open & Real Q&A	00:32:21
Nick takes a look at more great questions and shares advice and tips that can be effective in any business He discusses the importance of establishing and sharing your company values along with the best way to approach funding and talks about both monetary and time investments that have worthwhile Nick also explains why when a partnership needs to end it is easier if the end has been decided right back at the beginning, listen in and learn more KEY TAKEAWAYS Sometimes you may need to alter and change a strategy to meet the target Having your company values clearly established and regularly reviewed by everyone in the team makes a huge difference to the environment you are working in There are lots of funding opportunities available for start ups Bring together all the information a potential funder might need, know how much you want and how it will be used Who you approach for funding is the most important aspect I don’t see anything I invest time in as a bad investment When a business partnership is coming to an end how clear you were about the expectations, responsibilities and commitment at the start will determine how easy it is at the end A good negotiation is one where each party is a bit dissatisfied My vision, the people in my team and my kids are what inspire me BEST MOMENTS ‘There are loads of potential places you can funding from’ ‘It was the catalyst for everything else that has followed’ ‘Those investments in time were incredibly valuable because of the people I met and connected with’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	16 Jun 2021	Camera Confidence	00:30:26
‘Camera confidence’ coach Adam Woods who has extensive expertise and experience as a creative director at the BBC, ITV and the Discovery channel along with 15 years as a filmmaker and he talks to Nick about why ultimately you are your brand and why the journey to sharing your message is all about getting in front of an audience and building trust and confidence. This is a great opportunity to hear great tips and advice about the art of being in front of the camera and what you need to do to connect and engage with your audience successfully. KEY TAKEAWAYS Speaking on stage and speaking to the camera are 2 very different things A lot of what we do is not about technique and skills but about knowing who you are and your integrity I train about managing your state and getting into a place of contentment and self-assurance You need to be really clear on who you are and what you are saying You need to adapt your style, pace and tempo to meet the needs of those in the room Getting confident in front of a camera is now a must-have You have to be very sure about who you are, why you are there, who you are serving and the purpose of your message Getting your message to land and create a connection is an art in itself You need to be in empathy with your audience serving them and meeting their needs You need to have a congruent message You need to understand what the fears and desires of your audience are and speak to that It’s creating the connection authentically in a way that the audience really want Consistently showing up is what builds and creates confidence for both you and your audience. BEST MOMENTS ‘It’s about the power of intention and how we bring our energy and listen carefully to others’ ‘The camera is a powerful tool for sharing your message and passion with others’ ‘The foundation process is about focusing on who you are and who you are serving’ VALUABLE RESOURCES Empire Builders Podcast Join the Camera Confidence Club here: https://www.facebook.com/groups/camera.confidence.club Book 30 mins with Adam here: Cameraconfidencecoach at Taplink ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	22 Aug 2021	How to Monetise Your Audience Fast	00:32:36
As a part of the ‘Meet the Experts’ series, Nick’s right-hand man Adam Ashburn talks about how everyone has an existing audience and the way it can be effectively monetised through serving and selling. Ultimately it’s about connecting and building long term relationships where you serve first with great value and earn the right to ask the questions that may bring sales. Adam shares great insight into how to get the balance right and find the sweet spot – always asking ‘who do I know’ and leading with value. KEY TAKEAWAYS Everyone has an existing audience and can reach out to these people The question you always need to ask is ‘who do I know?’ Your phone, Facebook and email and other social media are your list now The question is who do you know? Who should be working with you? When you are connecting with other people ask them ‘who do you know who might benefit from being a client? People can be held back by a fear of being seen as hard sell How do you strike a balance between serving and selling? It’s about building long term relationships because it’s this that will bring sales in the future People want to play the short game in marketing and selling and it burns everything in its wake Lead with value so they get something genuine It’s giving value first and building relationships You need to connect with people who are your ideal client, serve them first and then you earn the right to ask the questions that may lead them to working with you With any offer, it’s less about the offer, its more about the structure of it and how it’s offered to the prospect Transitioning from a conversation to selling is about seeding it well and being able to talk around it through case studies and testimonials BEST MOMENTS ‘It’s about taking your community of people and creating within that a list of those who might be interested in your stuff’ ‘You have to earn the right to have a sales conversation with someone’ ‘Often there is business to be had right under our noses but we ignore it’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	10 Dec 2020	The World’s Most Impactful Speaker - Trent Shelton	01:04:20
This keynote speech from Trent Shelton is packed with great content and is a Masterclass on what it really takes to make others feel special and close the gap between your dreams and reality moving closer to your goals as a speaker. He shares in detail great advice on how to take people on a journey when you are speaking talking to their souls, creating emotion and motion and giving them ownership. Your content should aim to change their lives as the content of this episode will potentially change yours. KEY TAKEAWAYS Our goal in life should be to close the gap between our dreams and reality. What’s going to be the beauty that comes after the storm, what strength will you find? You have to be able to invest in the process to be able to reap the rewards later on. Internal motivation should always be more important than external motivation. What’s going to make sure you keep turning up, what’s your motivation? What is going to make you stand out from everyone else, what is your magnet? When you are authentic you will create an authentic connection. Your greatest gift is your originality. Realness in your heart makes it real for other people. Movement creates influence even being imperfect can make an impact on other’s lives How consistent are you with your message? The simplest things are often the most difficult to do. Emotions create motion when people’s emotions are moved then the content is impactful What’s the journey you are going to take people on with your content. What are people learning from your content that is going to change their lives? People want to be a part of something so give them somewhere, ownership and involvement in your process. BEST MOMENTS ‘Every storm in life is a chance for growth’ ‘I had to face my fears and walk towards them to become one of the world’s most impactful speakers’ ‘If you want to be a speaker for the right reasons then everyone is your audience’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	15 Sep 2024	The 3-Step System to Get Clients for Free: Nick James' Social Media and Email Marketing Secrets	00:30:34
In this episode of Empire Builders, host Nick James shares a powerful training on how to get new clients for free using social media and email. Nick breaks down his three-step system - Hook, Story, Offer - that he's used to build multiple seven-figure businesses, fill event rooms, and generate hundreds of leads for high-ticket programs. He offers valuable insights on: Creating attention-grabbing hooks in various marketing formats Telling stories that build connection and increase desire for your product or service Crafting offers that create urgency and drive action Adapting this system for different platforms and business models Real-world examples of posts that generated significant results Nick also discusses the influence of Russell Brunson and Dan Kennedy's "Magnetic Story Selling" course on refining his approach, and how these principles can be applied to various marketing channels. Whether you're just starting out or looking to optimize your current marketing efforts, this episode is packed with practical advice and proven strategies. Don't miss this opportunity to learn from Nick James' years of experience in building successful businesses through effective, cost-free marketing. VALUABLE RESOURCES https://www.expertempires.com https://www.expertempires.com/october2024-tickets https://bit.ly/7figcoachgroup ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	09 Dec 2021	Create an Irresistible Offer	00:55:54
As part of the five-day cash campaign, Nick shares invaluable content about how to create an offer that is so irresistible people are excited by it and make the decision to take action and purchase Most people don’t want to be sold to but they want to buy so it’s about creating an offer that’s so compelling they will want to buy without feeling pressured and Nick explains exactly how to eliminate the procrastination and get people excited enough to take action, listen in and increase your business revenue in the next five days KEY TAKEAWAYS You should be aiming to eliminate procrastination You want people to be excited and ready to invest in your product The offer can be a discounted product, when the perceived value is very high and the discount is substantial making it something that people feel is too good to miss Discounting for a limited time is a good way to create urgency for those buying You can take an existing product and make a five-day offer as the final time it will be available before a price increase, the last chance opportunity Financially incentivise someone to buy your product now. You can offer additional bonuses and value such as live experiences and additional training or support Either discount or add additional value to create urgency You are trying to create urgency so people are excited and compelled to take action and make a decision Most people in the absence of some form of urgency won’t make a buying decision You are trying to manufacture a sense of urgency in the five-day window BEST MOMENTS ‘We can all recall a time when we made a purchase that was exciting’ ‘For those on the fence it gets them over the line, why would they wait and then pay double?’ ‘It will get people into making the decision and taking action to make the purchase’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	12 Nov 2020	Sharable Content, What We Really Want to Say to the World	00:53:59
Chalene Johnson is a world-renowned motivational speaker and co-founder of the Smartlife. Movement. Charlene is a business expert having built and sold several multimillion businesses of her own and has helped others to also achieve this. She explains why fun is her motivator and how she effectively interacts with her audience daily. This is a great opportunity to hear about how to begin on social media and create the content that will be shared and liked ultimately increasing your audience. Chalene shares detailed information about exactly how she works with and responds to the changing face of social media platforms to make sure she always knows what’s going on in this episode packed with great content not to be heard anywhere else. KEY TAKEAWAYS We all need to have our own structure because it’s when we are forced into someone else’s structure that we feel trapped. The more structure I have the more freedom I feel. Everything I do online with my social media is figuring out how the various levers affect platforms and interacting with my audience. As an entrepreneur, you don’t have to know how to do everything but you do need to invest in experts who do know what’s going on. When you begin, focus on one platform you want to spend time on, this will likely be where your customer already is. People don’t care about you; you have to create content that people want and is sharable. Sharable content says something about who we are, our values and the audience we want to attract and something about the value we want to put out to the world. You have to focus on what your audience believes is the solution to the problem. It’s important to create universal sharable content to reach beyond your current audience. Instagram look at comparatively how fast did your post takes on comments, likes, shares, and saves compared to another account with the same hashtag. It’s looking at it relative to the engagement not relative to the size of your account. BEST MOMENTS ‘I spend on average at least 2 hours responding to DM’s’ ‘You can curate sharable content’ ‘You have to have the right mindset and energy and having fun is my primary motivator’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	14 Nov 2022	Open and Real, Q&A with Nick James	00:29:16
In this episode of open and real Nick talks about the sacrifices he’s made and whether they’ve been worth it and how he now has lines he won’t cross. He also talks about trust, its vital role in any organisation and how in the game of life we are all seeking joy across people and situations every day and how for him having a business is one of the things that truly brings him joy and answers questions about the podcast KEY TAKEAWAYS Omni studio means you can track the analytics and track the episodes that work the best Set the intention about what sacrifices you are and are not willing to make for your business I put myself first so that I can be the best, husband, Dad and CEO If I didn’t have some focused time for myself I won’t be able to show up in the right way Having scheduled dedicated time as a family and as a couple makes a positive difference I have complete trust in my leadership team and their ability to make decisions. You’ve got to trust your people Within an organisation, there is the trust that is built between a group of people The game of life is about how many people and ways you can find joy in, and having a business is one of them BEST MOMENTS ‘I really like the Q and A format for the podcast’ ‘They couldn’t do their jobs if I didn’t trust them’ ‘I find joy in my family, the business, going to the football, there are many different areas of my life that I find joy in every day’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	22 Nov 2021	Why "Hire Slow Fire Fast" is BAD Advice	00:10:25
In this episode, Nick challenges the traditional convention in business - hire slow and fire fast He explains why if as a business you are rapidly growing following this concept may limit your growth and shares great advice on the best ways to approach hiring and firing to make sure you get the best people for your business KEY TAKEAWAYS Slowing down the hiring process can mean you can’t get the growth you want The more senior the role the slower the process should be Getting someone into a highly critical leadership role should take more time With more junior roles the speed of the process should be relative to the role Individuals may need more training, mentoring and time in the role to fulfil it successfully Fire fast is appropriate when an individual is completely out of alignment with the company’s core values If someone has the potential it can be worth mentoring to help people realise their potential BEST MOMENTS ‘We were losing out on good candidates because the process was so slow’ ‘Mentoring can help people realise their potential’ ‘When you are rapidly growing you can’t hire slow’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	22 May 2022	5 Day Strategic Planning Challenge – Day 3	00:20:55
We’ve already heard about creating a strategic vision and in this episode, Nick goes through the six questions you need to answer as the starting point in creating an effective strategic plan to fulfil your vision The questions are the building blocks for the strategic thinking that will mean you can create a plan that will condense the confusion, chaos and overwhelm into a prioritised strategic plan and move forwards towards achieving your vision KEY TAKEAWAYS Vision without action is a daydream, action without vision is a nightmare If you don’t make plans your will never get started, If you are busy taking action constantly without a plan it can lead to chaos A strategy will contain – annual priorities, quarterly priorities, and evidence of success What are the areas of the business that need prioritising and how will you know if it's working? The strategic thinking process means you focus your thinking on your accomplishments, so you highlight what works. Everyone in a team will have varying perspectives and views and this will mean you can create a really effective strategic plan that will fulfil your vision BEST MOMENTS ‘A well thought through strategy is made up of three parts’ ‘This process allows you to condense the confusion, chaos and overwhelm into a prioritised strategic plan’ ‘The better and clearer the vision the more we are able to sustain the challenges of today’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	20 Dec 2021	Formulating Your Sales Expectation	00:54:05
Following on from the sessions about creating a compelling and exciting offer and where you can sell your five-day cash campaign in this episode Nick shares great content about what to expect as an outcome and the calculation you’ll need to work out if your five-day campaign is likely to be a success This is all about formulating your expectation and understanding of what will represent a good result because everyone is sitting on potential sales KEY TAKEAWAYS There is some number crunching to get the projected number you are aiming for It’s about formulating your expectation How many people are likely to see your offer? The more of the right people who see your offer the more sales you are likely to make 10% is a conservative open rate for your email list Around 5% of people and connections on your socials are likely to see your offer If you are texting or using WhatsApp its likely everyone you message will see it Make a list of the ten most likely people on your list who will be interested in your offer The number of buyers depends on the price point of the offer, ideally, it should be between fifty and five hundred pounds On average around 5% of those people who see the offer will buy We are all sitting on potential money all of the time even when we believe we have exhausted all the opportunities’ BEST MOMENTS ‘If you have an absolutely insane, crazy, storming offer you might get more’ ‘You need to go into it with eyes wide open knowing what to expect’ ‘Every single person is sitting on potential sales’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	23 Oct 2022	Being Curious and Leaning In with Steven Bartlett	01:04:35
Steven Bartlett entrepreneur, investor, speaker and host of one of the biggest podcasts ‘The Diary of a CEO’ is talking with Nick about the importance of compounding the one percent and how to manage your expectations and choose happiness every day He also discusses what it takes to make his podcast and shares great content on what makes a difference and why he will always be curious and lean in to change KEY TAKEAWAYS We attribute value in the context that we see it. Anything you have is a direct consequence of your actions The belief you have in yourself is evidence-based, whether that evidence is wrong or right Its taking one step at a time out of your comfort zone Obsessing about the details and the one percent is what really matters We go in search of the big thing, that can be hard to find, but there are a hundred small things you can work on and control The key to a call to action is to say something that people haven’t heard before Salespeople are always trying to avoid transparency it’s become the most effective way to sell It's managing your expectations in life, regardless of external circumstances so that you can choose happiness every day The people who resist the temptation of having a label, so that society understands them are some of the happiest The tectonic plates of business will continue to change and there will be those who lean in and those who lean out If you want to be a master on social media be consistent and look at every metric BEST MOMENTS ‘Everything I’ve ever done in life is super slow then super-fast’ ‘You have to believe in trajectory and compounding returns that you cannot see’ ‘If you can manage your expectations you can manage your happiness’ RESOURCES FOR THIS EPISODE The Diary of a CEO podcast https://www.instagram.com/nickjamesevents/?hl=en VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	17 Jun 2020	How to FOCUS and get rid of confusion/overwhelm	00:16:36
It’s typical entrepreneurial behaviour to have many ideas and then want to act on all of them, meaning it’s difficult to achieve success. The importance and power of focusing on one thing should not be underestimated and can be key to achieving what you want in your business. Nick shares some great advice and asks ‘what’s the one thing that you could focus on and change that would make everything else easier? If you can learn how to focus and maintain it then you can achieve more and move forward towards your ultimate goals. KEY TAKEAWAYS Focusing on one thing is very powerful. What’s the one thing that if you nailed it would make everything else easier or completely unnecessary? In business focusing on one thing over a period of time can bring great results. Focus on one thing a month and it can help you to overcome the overwhelm that you can find when you are in business. Get clear on the one thing that would make the biggest difference across all areas of your life. People want to make a change but create an overwhelming plan that is so far away from where they are now it’s impossible to achieve. If you focus on one change and maintain it over a month then you will have created a new habit. BEST MOMENTS ‘When I’ve had great success, it’s been when I’ve been very focused on one idea or project’ ‘You can end up being pulled in many different directions and not achieving’ ‘It’s typical entrepreneur behaviour to have many ideas and then want to act on all of them’ VALUABLE RESOURCES The One Thing - Gary Keller ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	11 Sep 2022	Imagine Your Reality and Make it Yours, with Suzy Ashworth	01:01:05
Suzy Ashworth, a multiple seven-figure business owner and upcoming speaker at Expert Empires talks with Nick about her own journey, what is truly important and explains why if you can imagine it you can make it your reality Suzy discusses the importance of mentors and masterminds and how having fun is where true creativity comes from because when you effectively create the reality you want to live in you can be whoever you want to be KEY TAKEAWAYS True entrepreneurs think differently its non-conventional wisdom The traditional building blocks for life don’t suit entrepreneurs they find a different path Sales is the most important thing you can learn and it gives you a huge advantage A mentor who is objective knows you and can ask the questions that make you reflect and think is very powerful Masterminds can expand the way you think and sparks ideas that can bring the growth you want Having fun and playing is where creativity comes from All we need to be able to do is imagine the version of ourselves that we want to exist Feel into what you want energetically The story of life is that everything exists, it’s all happening now we just have to focus on it Now it’s great to be a black woman in business and I’m an expander and model for what’s possible The most successful people are those who are masters at navigating the challenges as well as enjoying the good stuff, understanding that is all part of life Once you reach a certain level of success you understand that there is more and are open to a bigger conversation BEST MOMENTS ‘Faith plus action equals miracle is a phrase that changed my life ‘Pick what you want to be and act in alignment with it ‘It’s my desire to show people that as a black woman with 3 kids you can travel every month, run a team and make multi-millions of pounds’ RESOURCES FOR THIS EPISODE https://suzyashworth.com/about/ https://www.instagram.com/suzy_ashworth/?hl=en VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	03 Nov 2024	Ask Me Anything: Hard Truths & Real Talk with Nick James	00:32:58
In this no-holds-barred Ask Me Anything session, Nick James opens up about the reality of building a 7-figure expert empire - from setbacks to breakthrough success. Going beyond the usual business talk, Nick shares raw insights about losing everything in 2015 and rebuilding from scratch, the delicate balance of friendship and leadership in business, and why separating your identity from your business is crucial for long-term success. Nick delivers hard truths about scaling businesses, building resilient leadership, and creating sustainable success. Whether you're wrestling with business partnerships, questioning your entrepreneurial identity, or seeking to break through revenue plateaus, this episode offers unfiltered wisdom from someone who's navigated the entrepreneurial rollercoaster. Get ready for real talk about: Overcoming business crisis points and rebuilding stronger Managing the transition from friend to boss Creating multiple income streams without losing focus Building a business that serves your life (not the other way around) The mindset shifts required for scaling beyond 6-figures No sugar coating, no fluff - just honest conversations about what it really takes to build an empire. VALUABLE RESOURCES https://www.expertempires.com https://bit.ly/7figcoachgroup ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	19 Sep 2021	From Expert To Empire - with Tracy Cartland-Ward	00:40:39
In this very special episode, Nick appears on the all-new 'Sweat Grit And Hustle' podcast, hosted by the amazing Tracy Cartland-Ward, where he talks about his story - from starting his own company to overcoming challenges and learning invaluable lessons along the way. KEY TAKEAWAYS Nick’s background writing copy gave him a leg up when starting his business. This allowed him to target a niche audience when launching, he already had contacts and expertise to get things off the ground. Then when his business had momentum, he diversified and that allowed him to grow and expand into different areas. While giving advice on public speaking, Nick tells us that the chemicals in your brain when you’re nervous are so similar to the chemicals that are there when you're excited. It’s all about framing it in the right way. Are you really nervous, or are you excited? Expert Empires champions female speakers. Nick wants Expert Empires to be a place where both aspiring men and women can come and learn. The decision to have a large female representation on their speaking panels is to re-address the balance. If you have 50% females coming to a talk then why would you use 80% male speakers. BEST MOMENTS ‘I gained £100,000 worth of expertise for free just because I was volunteering as a microphone runner.’ ‘Every personal trainer should have a personal trainer. You need to buy into what you’re selling, because if you don’t why should your customers.’ ‘We are all experts in something. There is something in your life that you could specialise in’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE GUEST With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with. With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development. Tracy on Facebook Follow Tracy on Instagram Tracy's LinkedIn ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	12 May 2021	How to Build an Empire via Relationships and LinkedIn - Interview with Ellie McKay	00:35:50
Nick talks to Ellie McKay, one of the founders of The Combined Property Group and creator and host of the ‘On a Mission’ podcast. As a multiple business owner and entrepreneur best known for property Ellie’s ‘superpower’ is building relationships and in this episode, she explains how everything changed when she started focusing on what she could give other people and connecting from a place of authenticity. Ellie raised four million in a twelve-month period directly on LinkedIn sharing her authentic self and adding value because ultimately people do business with those they know, like and trust and when you build the right relationships the opportunities and people will come to you. KEY TAKEAWAYS I switched my focus from what I could get from other people to what I could give other people I focused on getting to know people on a deeper level connecting from a place of authenticity When you are putting yourself out there it’s about sharing your authentic self The posts about behind the scenes stuff and the ups and downs are what really resonant with people People do business with those they know, like and trust With any marketing, you need to reverse engineer and really understand who your customer avatar is Everyone knows that things go wrong, what they want is to know how you deal with the challenges, how are you going to resolve them It’s not what or who you know it’s who knows you because if people don’t know who you are they can’t do business with you Having an online presence becomes your CV and brings many other opportunities You need to achieve a balance between content and a call to action BEST MOMENTS ‘Focusing on what you can give ultimately gets you more’ ‘Sharing the ups and the downs attracts people to you’ ‘The opportunities are created because of the relationships that are built’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	29 Sep 2021	Looking Forward, Economic Predictions Post Pandemic	00:53:38
Nick is talking with Frank Flegg about his predictions for what will happen in the coming months They discuss the ways the Government is beginning to claw back the huge debt accrued through the pandemic and how things are going to change dramatically In an economy that’s going to become more hostile, it’s about looking forward and being able to capitalise as things change because there are always opportunities KEY TAKEAWAYS As a country, we have acted like a very naive businessperson The last eighteen months have been an interesting look at human psychology Change excites me and as a property investor the worst thing is continuity because people who are not as knowledgeable catch up creating more competition A rapidly evolving environment puts us at the cutting edge doing deals that no one else can As a country, we now have a massive negative balance sheet and we are going to feel the pain of it. The government is trying to claw back massive amounts of money Small things being changed will make a massive difference The government is also considering a rise in capital gains tax that will mean a 4x increase on money you have risked in investment Inflation will be the way the money is clawed back by the government Everything going up in value is good for the government because their debt is not My prediction is that inflation will rise to erode the debt If inflation is going up it’s not seen as something that the government is doing to us Getting into assets that are inflation-proof is vital You have to look forward and make inflation work for you We are going into a more hostile environment where tax and inflation will be higher BEST MOMENTS ‘No one is feeling the pain of it at the moment but we are going to very soon’ ‘These measures will affect everyone’ ‘Look at how you can capitalise on what’s going to happen’ ‘Whenever there is change there is great opportunity’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	01 May 2022	Four Phases of Building an Expert Empire	00:47:30
Nick goes through the phases of building an expert empire explaining how the phases build on each other and discussing what can hold you back and the vital importance of structure He uses his own business journey to explain the phases, processes and structures that mean your business can move from start-up to scaling successfully. This is a Masterclass with great clarity on exactly how to approach each phase and what you should be focusing on, listen in and hear more KEY TAKEAWAYS If you understand something and you have structure it’s much easier to succeed and get the results you want There are 4 phases to growing a business – start-up, selling and marketing, growth, and scale In the start-up phase, there are two things you need to focus on, specialising and sales To identify your people ask yourself – who specifically is this for? What is their biggest pain or problem? You need to sell people what they want not what they need, it’s about a solution to their problem Ask yourself what’s the one thing they want more than anything? What’s the promise? Most businesses underperform because they can’t sell or don’t want to have the sales conversation Exchanging time for money in phase one is fine In Phase 2 you need to start marketing your product or service, you need to share with people what you can do for them Focus on the management of your money and investing in growth and marketing In the growth phase, focus on building the right team and making sure they have processes to follow BEST MOMENTS ‘The biggest mistake I see people make on the journey is trying to run before they can walk ‘You need structure to be successful’ ‘You do not need complex funnels and campaigns in the start-up phase Take the things that have worked in phases 1 and 2 and turn them into systems and processes that others can follow’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	08 Nov 2021	‘The Five Day Challenge’ – Start Your Strategic Thinking Process	00:45:16
Nick looks at the strategic thinking process on day three of the ‘5 Day Challenge’ on how to create your strategic plan to at least double your business in 2022 It’s all about the strategic thinking process that needs to happen before you create your plan and Nick not only shares the process but also the six questions that you need to ask. He has developed a process for strategic thinking that means you get a full 360” degree view of your business providing invaluable information that you can use to effectively plan in a way that will impact positively on increasing your revenue, listen in to get started and hear about opportunities with the upcoming Mastermind intensive training KEY TAKEAWAYS This process means you can review everything and know what the most poignant issues are What are your biggest achievements so far this year – what’s worked What have you done before that worked well that you’ve now forgotten to do? Identify the things that have been working You need to reflect on what’s already happened Focus on the lessons you have learnt What are your strengths? and your areas for improvement, think internally What are the biggest opportunities available to you, think externally This is about well-rounded thinking What are the biggest threats for you externally? Things that are outside of your control Planning should be done on an annual basis and reviewed quarterly This is the auditing process for the organisation, the answers to the six questions provide the information for the next step in the process Getting really clear on the biggest issues and priorities means you can create a really effective plan This is the prework that feeds into the planning process, it’s this process allows you to be strategic BEST MOMENTS ‘This process means you get a very well rounded view of your business’ ‘The immediate impact of this process was we did more in revenue in a 3 month period than we had in the 12 months previously and in the next year we broke through the ceiling into seven figures’ ‘We take stock, review progress and look at what we can do better every quarter’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	07 Jul 2021	DiSC The Dynamics of Personality Styles with Nikki Vee	00:57:19
In potentially the most impactful episode ever, personal coach Nikki Vee, talks to Nick about the dynamics of personality styles and the psychology that underpins how we interact and communicate with each other. The DiSC model describes the four main personality styles dominance, influence, steadiness and compliance and using this tool in business can be the key to moving to the next level. Understanding your own profile and appreciating that someone else is different to you is crucial in building your empire. When you have self-awareness and are being you then everything is better and this episode is a great way to find out how to be who you truly are KEY TAKEAWAYS The way we interact and communicate with others falls into four categories (dominance, influence, steadiness and compliance High dominance and high compliance are left-brain orientated, the masculine and ‘doing’ part of the brain Those with high compliance are very focused on the doing of the task and not the end goal Influence and steadiness are right-brain orientations, this is about emotions and is more feminine A high steadiness person wants to know what’s going to happen in the future It’s a rare thing to be just one of the categories, most people are a combination of two To be successful in sales long term a person needs to be a combination of influence and dominance in their profile People operate from a position of thinking others think like them and want the same things but this is not the case. Understanding others personalities better means when there is less conflict and discord, it’s about learning the philosophy of human psychology When you are being you and in your natural style everything will work better If you are presenting yourself to the world with a mask people see this as who you are Find out what your natural style is and find a strategy to grow your business that is aligned with it If your natural, adjusted and stress profiles are all the same everything will work better BEST MOMENTS ‘You come home to who you really are and live your life in your most natural style and the journey is about noticing when you have adjusted’ ‘In a stress situation whatever is dominant will become more exaggerated’ ‘Understanding the philosophy of personality styles took our company to the next level’ VALUABLE RESOURCES Empire Builders Podcast https://www.expertempires.com/wp-content/uploads/2022/09/DISC-Podcast-PDF.pdf ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	16 Jan 2023	Connect And Collect in 2023	00:56:29
In this episode, Ad, Head of Marketing and Jack, Head of Sales at Expert Empires take over the podcast to share sales and marketing advice and insights that can be successfully used whatever the size of your business From the importance of clear communication through to why the follow-up phone call is what really makes the difference Ad and Jack share informative content about how to make sales successful KEY TAKEAWAYS Having a framework, structure and process for sales and closing sales is vital Online sales conversion is getting harder because people want the communication with another person As a salesperson, you have to grab their attention in the first 4 seconds, when you call you need to have one clear reason for calling When you make sales all about the money you will lose out its about wants and needs You need to be very clear about what success looks like, what are the numbers and how on track are you The clearer the communication, and the training the more you empower people If people aren’t picking up the phone it’s probably coming from a place of fear Good salespeople are interacting and communicating all the time The number one person that you have to be able to close is yourself – you have to have belief and certainty in the product or service If you aren’t following up with a conversation about how you can serve them, you are missing out BEST MOMENTS ‘We are using our marketing platform to drive people to have conversations with us ‘Have one clear reason for making the call’ ‘Clear and simple communication is key between marketing and sales’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	25 May 2022	5 Day Strategic Planning Challenge – Day 4	00:17:21
As you move from chaos and confusion to confidence and clarity Nick explains, on day 4, of the challenge, the importance of creating strategic priorities. Vision, strategy, and tactics are the three key elements for structuring your business and asking the right strategic questions will give you the best chance of finding the right answer Nick goes through the strategic thinking process so you can identify the issues and prioritise solving the ones that will have the biggest impact on moving your business forward KEY TAKEAWAYS A well-formed strategy is how you are going to fulfil the vision and comprises of annual priorities, quarterly priorities, and evidence of success The priority is the area of the business you want to focus on The evidence for success is the measurable that tells you if you have succeeded A strategic issue is created in the form of a question What would make the biggest difference and impact on your business, if you could solve it right now? Strategic thinking focuses on identifying and working with the priorities Step back and effectively use strategic thinking to see the biggest issue BEST MOMENTS ‘We take all of the information and we create the key strategic issues’ ‘What is the number one issue in your business right now?’ ‘Identify the issue, because knowing what the problem is, gives you a better chance of solving it’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	01 Nov 2021	‘The Five Day Challenge’ - Double Your Business in 2022	00:54:05
In this live, day one of a five-day challenge Nick talks about the value of understanding the process and having vision, strategy, and tactics in your business The purpose is to create a strategic plan for your business in 2022 and Nick shares invaluable advice and explains exactly what you need to do to begin - create your vision Gaining clarity, certainty, and confidence in knowing what to do and when to do it and what not to do is enormously powerful and this episode is the beginning of great content about the process that will move your business to the next level starting with your vision KEY TAKEAWAYS You are probably spending 80% of the time doing things that get 20% of the result It’s about having a process The strategic planning process has three elements – vision, strategy, tactics You need a balance across all three to maximise your success Vision is the big picture over 1-10 years, strategy what you will be doing in the next few months, tactics is what you are doing today You have to start with the vision Purpose is why you are doing what you do, mission is what you are looking to achieve, values is how you show up day after day to make it happen Have a purpose that you can grow into Your purpose is a starting point so the shorter the better Your purpose should broad enough that it resonates and fills your heart and allows you to grow into it over time The marketing message is between strategy and tactics What purpose does your business serve? Involve your staff in the process and you will empower them to make it their own Deciding what you stand for and what you stand against is a very powerful marketing message BEST MOMENTS ‘You are probably spending a relatively significant amount of time doing stuff that isn’t critical, that is a bit of a waste of time’ ‘Personal development has been a huge part of my life’ ‘Get your team to weigh in to create ‘I in’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	15 Jul 2020	5 Key Principles for Creating DEMAND	00:23:51
Nick shares great advice on how to create the right demand for your product, services and processes He explains why demand generation is about having something really attractive to offer and people coming towards you. When you achieve this selling and closing become easy because you are selling to someone who wants to buy from you instead of having to persuade them. Demand generation is all about being effectively placed to share the benefits of your product, service or program and bringing people who want to buy towards you in a more natural way through a great experience and Nick explains how any business can achieve this. KEY TAKEAWAYS People give away their time or product for free or under charge – this devalues what you have and when the perceived value is low there is no demand for it. However good you are you need to stand out in a crowded market place. The product, service or program are just the means there has to be an end result, a benefit. Your personal brand is crucial and you need to stand out. Having a strong personal brand means people will come to you. Promotional strategies are key – You need to have something different, that stands out and then focus on promoting it. Selling a package of products, services or programs that meets the client’s needs is much more effective. The sales process, 4 phases - serving, seeding, selling and closing Before you undertake any sales you have to be able to serve first. Seeding is about sharing the product and bringing people to you. Selling to someone who wants to buy is easy. Closing somebody who wants to buy is easy. The client experience is key, the more they feel they are part of a community the better the experience and the more likely they are to become a repeat customer. Making sure customers get a result is critical but shining a light on the successes creates the best marketing for you. BEST MOMENTS ‘Personal brand is critical if you want to create demand because it will create demand for access to you’ ‘They are walking and talking examples of how great the product, service or program is’ ‘No matter what you say all you are ever selling is a feeling’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	05 Jul 2023	Q&A 14- Incentives and Book Launches	00:19:54
In this episode of the Podcast Nick discusses his approach to incentivising the team, how wealthy he is and, how to launch a book with maximum impact. Valuable Resources Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders See omnystudio.com/listener for privacy information.
	19 Jul 2021	Being Radical and learning to Inspire with Founder of Motiving the Masses Lisa Nichols	00:59:27
Lisa Nichols is the Founder of ‘Motivating the Masses’ and a world-renowned motivational speaker and this is an amazing opportunity to hear her speaking on the Expert Empires stage. She shares some great practical advice about why you need to be radical and non-negotiable if you want to make the changes that will move you to the next level and mean you can put into action your superpower. Ask yourself if you are willing to own your highs and your lows and everything in between and if you are willing to take the risk and make the leap and if you are, then like Lisa you can learn to soar. KEY TAKEAWAYS I was willing to go learn what I needed to learn, know what I didn’t know and do what I hadn’t done yet to become the woman I am today Some people love to dream but don’t want to do We learn from each other and you need to understand what you are willing to do. Are you willing to be radical and non-negotiable? When you have a superpower and you put it into action you become a superhero Always be committed to speak to and inspire but not to impress and allow your growth to be a by-product of serving Your mouth and brand are the front doors to your business and if you want people to see you, you must get the brand and oracy right When people come to you it’s possible to transform their lives. You need people to meet your soul and want to know you and your emotions When you connect with people they will choose you The audience connection formula - me, we - creates a magical connection about being together Money is a tool and a team manager, you need strong tools and a good team Non-monetary currency are all the things you can get from offering free service that you can cash in later on The valley technique is the concept of speaking to your big achievements and your low points It’s about stepping into the next best version of yourself and not be a hostage to your past Are you willing to let people see your heart? BEST MOMENTS ‘I set out to transform lives’ ‘When I turned my crawl into a walk, and my walk into a run and my run into soar that when ‘I decided I wanted to other people do the same’ ‘If you are electrifying enough people will find you’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	28 Nov 2022	Open and Real, Q&A with Nick James	00:30:20
In this Q and A Nick looks forward to the future discussing both business and personal possibilities He discusses his previous business partnership and the positive outcomes and lessons learnt from being a part of it and also candidly answers the question of what drains him the most and how he recovers and finds the solutions to move forward KEY TAKEAWAYS I don’t see Expert Empires going beyond 1,000 attendees because I don’t want to lose the intimacy of the event My kids attend the Expert Empires events and experience what I do and are exposed to all the speakers You have to be an example and provide opportunities as a parent without the push It was very painful, for me, because I had created a link between my identity, self-worth and being the co-owner of the company The lessons I took away were about making smarter decisions based on more than just pursuing additional revenue Being the sole CEO of Expert Empires means I’m empowered to take more responsibility The more specialised and niche the coaching and mentoring the more you can get from it If something isn’t the way I want, I ask myself how have I created this? which stimulates me to come up with a solution BEST MOMENTS ‘My kids have been surrounded by the personal development world from a very young age’ I’ve built the team here based on the best bits of the previous business which had a great culture’ ‘My happiness and self-worth are now independent of the business’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	05 Aug 2020	How to Create And Fulfil The VISION For Your Empire (5 Steps)	00:27:42
How do you take the concept of vision at the highest level and put it into the detail of the day to day operation? Nick explains the 5 steps that every leader needs to take to be able to move from the big sky creative vision to actually making it happen in a business on a granular level, day to day. He shares great content and advice as someone who is a natural visionary leader but has had to educate himself on how to create the structure that means everyone in the business can see how they are contributing towards the vision and moving towards the goals of the organisation. KEY TAKEAWAYS I realised I was stuck, good at sales and marketing but not very good at strategy and planning. I invested in my education and learned about strategy, vision and planning Purpose – why does your business exist? What purpose does your business serve? The purpose never changes. What is your mission? This is finite and measurable and will be set for 3 to 5 years in the future. Values – what are the standards you hold yourself to? Every decision I take is filtered through the values of the company. The team should work collaboratively on values - you need to include others in the values if you want them to believe in them and be committed to the journey. Every year we decide on 3 big annual priorities for the year. The priorities are broken down into quarterly goals and then smaller goals on a granular level. It’s about having the big picture and alongside the granular detail. There is a balance to be achieved between structure and vision. BEST MOMENTS ‘I felt I was being creative but there was no real outcome’ I had an aspiration to create a movement - a community of users, staff and team We track 3 big numbers – revenue, number of clients served and number of tickets sold. VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	23 Jun 2021	The Number 1 Most Valuable Asset in Your Business…	00:14:28
Nick explains that in business it’s not your team or cash in the bank it’s your database and the relationship that you build with it that is your most valuable asset. There is a distinction between your database and your audience. You can have an audience across social media but you don’t own them and the real value is in the relationship you build with your own database. A database is an audience you can communicate with as much as you want and Nick explains exactly how to nurture your database if you have one already and how to get started on building one if you don’t because building a relationship with your database is the key to developing your most valuable asset. KEY TAKEAWAYS Your database is the audience of people you have access to and can communicate with as and when you wish. A social media audience is important but not as important as your own database with contact details and addresses. You need to take the audience you have on social media and move it into a database You have to own the data so you can communicate when you want It’s about being able to build a relationship with your database Consistent communication with your database is vital with the right balance of serve and sell. By serving the database you are building the relationship and goodwill for when you are selling. Whatever you are doing you need to do it consistently and you can up your communication gradually. The sweet spot for me is 3-5 communications per week, it’s about finding the balance To build a database you need to have a webpage where someone can enter their details in exchange for a free resource. The best time to start building a database is now. If you already have a database you need to nurture it because it’s all about your relationship with the list. BEST MOMENTS ‘Your database is an audience that you own and have control over’ ‘I had no customers, no clients no cash but what I did have was a database’ ‘Over time I built a relationship with that database’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	19 Aug 2020	How to Sell And Close Like an Absolute BOSS	00:30:17
Nick shares content in this episode that will change forever how you look at selling and closing It’s vital to understand the prospecting journey and know how to move through it successfully from a cold lead to a hot qualified lead who is ready for the closing conversation. All too often people are confused about both the prospecting journey and the language that will make the difference, Nick explains the techniques he has learnt from Matt Elwell of the Elite Closing Academy along with how it makes the ultimate difference in selling and closing like an Absolute Boss! KEY TAKEAWAYS The prospecting journey begins with serving it’s about creating resources to serve others. When people are a cold lead and don’t know you at all you must serve them first. The next step is to seed products and services – mentioning occasionally the services and products available. A prospect is someone who is interested in what products and services you have to offer and this is the point at which you should be selling to them You only go into closing when someone becomes a hot qualified lead. Someone becomes a hot qualified lead is when they have a written proposal. Once a client has a written proposal of some sort they are ready to be closed. If someone is interested in finding out more and you’ve sent them information, a written proposal the next time you speak with them will be a closing conversation. Many closing questions won’t work if the person is not ready for the closing process It’s all about the vocabulary used and how it can open the brain to the possibilities There are 6 questions that you can ask that are unlikely to bring the ‘no’ response and more likely to bring you success - What, when, who, which and how. 5W’s and a H will give you far more likely hood of a closing conversation and money in the bank. BEST MOMENTS ‘What, when, who, which and how are questions that open up the brain to the possibilities’ ‘It’s one of the most valuable pieces of training I have had’ ‘It’s not just about selling and closing it’s about how you tackle your life’ VALUABLE RESOURCES Empire Builders Podcast Elite Closing Academy ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	23 Sep 2021	Q&A with Expert Empires Community	01:17:19
In this in live depth and wide-ranging Q&A Nick answers a range of questions from the Expert Empires community He discusses how to launch a new project, rising to the challenge of being a successful public speaker through to the importance of niching as a short term marketing concept This is a great opportunity to hear the questions that the community have and great in-depth answers from Nick who also shares great examples from his own journey KEY TAKEAWAYS Having 3 tiers of packaging helps make it clear what people are getting There needs to be an entry-level, mid-level with group access to the expert and a top tier with 1:1 access You need to reward people for their loyalty Have a smaller number of clients for a larger amount of money You need to be niched and specific about the group you want to serve When you are launching a new project work with those who have expressed an interest The mistake people make is trying to appeal to everyone Everyone wants a result, an outcome and when your marketing message speaks to this people will come to you Whatever product or service you are selling, you are selling an outcome of happiness or a variation of it Training in a safe environment can really help with successful public speaking as it builds muscle memory and provides the opportunity to practise if you recruit someone to a role and there are lots of things they don’t want to do then they are not the right person for the role Ultimately all staff problems stem from the leadership so establishing values and expectations is key Once you have niched and got people’s attention you can broaden your approach Reduce the likelihood of burnout by moving to a one too many approach BEST MOMENTS ‘People totally buy into people’ ‘Niching is a short term marketing concept’ ‘It’s always easier to monetise expertise that leads people to getting financial results’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	03 Sep 2020	Interview with Gilly Woodhouse: How I took my coaching biz from £2k mo to £20k mo - FAST!	00:35:04
Nick is discussing with Gilly Woodhouse the journey she has taken from why it is her passion through to the changes that helped her to move up to the next level with her coaching business. Any business journey has challenges and Gilly has continued to grow throughout the challenge of a worldwide pandemic. Her passion and commitment to serving those she works with is the key to why she has experienced huge success and the mastermind group she is a part of has given her an amazing business family and the opportunity to learn how to move her business up to the next level. KEY TAKEAWAYS The vision, passion and drive are more important than anything else. Focusing on one thing a month was a crucial change that helped to grow the business. Restructuring the payments meant that clients had the option to pay in one payment or instalments improved the cash flow in the business. Getting a better cash flow means you can think more strategically and market and serve your customers from a better place. It’s important as you grow to get some help before you get to a point where you are struggling to cope with everything. When I introduced the mastermind program it changed everything. Now I have 6 1:1 VIP’s and 75 mastermind group members. If you are passionate and have a bigger mission then join a mastermind group. When you show up wanting to serve and help the magic happens. Believe in yourself and always keep going. You need to be continually asking ‘what more do my clients need?’ BEST MOMENTS ‘I’m even more creative and the mastermind group is an amazing business family to be a part of’ ‘I can really make a difference and have an impact on the clients I serve’ ‘I’m very active in my community giving more and serving more’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	09 Oct 2022	Building Vulnerability-Based Trust	00:46:26
Nick talks with his own coach, Jeff Mask about the culture and environment that builds unified and high-performing businesses because, as they explain, if you have people or teams that are underperforming then this is the reason why Vulnerability-based trust and psychological safety are what make the difference and Jeff explains why when you create, cultivate and build psychological safety and vulnerability-based trust you can build life-changing powerful positive momentum KEY TAKEAWAYS The ability to create, innovate and problem-solve is about vulnerability and trust There is a way to address conflict that illuminates the problem and allows for it to be solved in a healthy way Fear of conflict leads to a lack of commitment, ‘way in enables more buy-in’ Vulnerability, consistency and transparency together build sustained trust There is more trust when we have the humility to ask for help A high level of empathy is critical for others to see they are valued person to person Psychological safety creates the best environment for performance Being able to admit to mistakes publicly is crucial Share key data to give context and connect everyone to the ‘why’ Everyone needs to know why their role exists and what’s expected of them True integrity, when you do what you say you will do, builds powerful trust BEST MOMENTS ‘The number one contributor to high-performing teams is psychological safety’ ‘In business, it’s all about sustained trust’ ‘A unified team is an unstoppable team’ ‘Competency combined with trust is where the magic happens’ Nick@expert empire Instagram RESOURCES FOR THIS EPISODE https://www.instagram.com/nickjamesevents/?hl=en https://expertempires.com/mask-principles VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	20 Feb 2023	Nutrition & Accountability With Callum Walker	01:05:52
In this episode, Nick is joined by his nutritionist Callum Walker, who shares the secrets of dieting to improve sport and individual performance, different perspectives on nutrition and recommendations for improving energy levels and physical performance. Callum's Instagram - https://www.instagram.com/cw_nutrition/ KEY TAKEAWAYS You don't have to eat low calorie foods to be in a calorie deficit. Just because some foods are low fat, doesn't mean they're healthy or beneficial. Breakfast isn't the most important meal of the day. If you skip a meal, your body's interpretation is different to your own (the body doesn't go into starvation mode) High fat meals would be more beneficial than high carbohydrate or protein meals. Accountability comes in two parts, for your coach and for yourself. Running outside without headphones can bring a sense of mindfulness as oppose to a struggle when running with music. Serotonin is a hormone which encourages positivity and is present when the body is exposed to light. Coaches are worth investing in if you are looking for long term success in your personal life and business. Sleep trackers are not 100% accurate and can deliver unreliable results. BEST MOMENTS 'My motive is to sleep well and eat well so that I can perform well' 'You don't have to eat low calorie foods to be in a calorie deficit' 'If you really want lasting long-term success, invest in a coach and someone who really knows what they are talking about' VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders
	19 Nov 2020	Pricing - How to Find the ‘Sweet Spot’ for Your Products and Services	00:25:27
Getting your pricing strategy right is vital because if you don’t your business may not be viable. There will always be someone who is the cheapest and someone who is the most expensive but finding ways to add value to your product or service, making it infinitely more valuable than your competition is the key to always being competitive in your market place. Nick explains how he has developed his pricing strategy and why it works in this podcast which is an invaluable listen for anyone in business. KEY TAKEAWAYS Finding the right pricing strategy for your product or service is critical. Decisions on pricing should be taken prior to any marketing. You can make a decision to dominate the market based on being the cheapest and attract many customers or decide to dominate by being the most expensive. If your only advantage is price then you are vulnerable to being undercut by someone else. If your product is infinitely more valuable than your competition you will always be competitive. The perception is that more expensive means higher quality, it will be a better product or service more likely to get the result or outcome you are looking for. In the expert arena, people pay a premium for a higher degree of certainty about achieving the result. Find a way to differentiate what you are doing by offering more value. Sell a program or package, price your products and services just outside your comfort zone and raise them incrementally. BEST MOMENTS ‘My approach is based on the premium-priced model’ ‘There will always be someone who is the cheapest and someone who is the most expensive’ ‘Find ways to make your product or service more valuable and go premium’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	24 Jun 2020	What Does BlackLivesMatter Mean to Empire Builders?	01:31:08
Rymel Dmot, Marilyn Devonish, Tj Atkinson and Shaa Wasmund join Nick for a panel discussion about Black Lives Matter. The viewpoints of the panel are diverse and this is an informative episode that captures the realities of difference and explores some of the possible solutions. The aspect on which they all agree is the importance of not only dialogue but truly listening to what is being said and wanting to be better because if you notice injustice and you don’t speak up about it then you are perpetuating that injustice. KEY TAKEAWAYS We all want to be treated equally but for this to happen everyone needs to recognise that every one of us is different. Where were you? You are standing up now because it’s a hashtag. Those people need to sit back down and let people who know what they are talking about move things forward. The solution is about understanding it’s a marathon, not a sprint and maintaining an open dialogue with everyone is key. It starts with a conversation but it can move forward to action. We need to have the difficult conversations with the people who aren’t yet listening. Conscious bias is recognising your unconscious bias and working towards making the playing field even. There is ongoing injustice, because there is a perception that black people are less. Racism exists because there is a difference, it’s about getting to a point where everyone views everyone else as equal. Nothing is going to change until the race that believes it is superior sees everyone as equal. If you accept that as a person you have an advantage over others it is then about wanting to be better. Being educated about why you have privilege over others and understanding why black people have a lack of opportunity and the underlying poverty is key in recognising why people are angry. If you have influence then you can use it to speak up and continue the dialogue. Listening and really hearing what others are saying is a vital part of the process. There is difference, we are not all the same, but we can learn to love each other and appreciate our differences. BEST MOMENTS ‘You can sometimes feel invisible and unheard’ ‘I speak up because I’ve been blessed with a different perspective’ ‘If you notice an injustice and you don’t speak up about it then you are perpetuating that injustice’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	30 Sep 2020	How I’ve Built an Empire Helping Married Businessmen Get Their Sh#t Together! -Interview with Paul Mort	00:31:29
Nick is with Paul Mort who has effectively used the power of the extreme to build a successful empire in an arena that is always overcrowded. Paul shares his ethos and approach to being 100% himself, doing something he loves and how he built it into a successful empire. The power of extreme attracts other people and everybody has something that they are good at, something they love doing but to move up to the next level, that higher level where you are into 7 figures plus, you have to get real with business and understand what you are good at so that you can build an effective team to do the things you don’t want to do and don’t excel at. KEY TAKEAWAYS People start their own businesses because they want freedom but often they create a different way of locking themselves in. My offer is to help businessmen ‘get their sh#t together’ it leaves it open for them to fill in the gaps about what they want help with. In an arena that is overcrowded, you have to be extreme to make any impact, the power of extreme attracts other people. You need a long term strategy, a plan, a cash flow forecast and a higher-end program. To get to the higher level, multi 7 figures, it’s about strategic planning, systems, processes and getting the right people in place. Being self-aware about your strengths and acknowledging what you don’t want to do means you can build a team who compliment your skills. People get stuck building an empire because what gets them started won’t get them to scale. If you are stuck the key is being self-aware and understanding what is needed. Focus on your target market and be relentless in your marketing. If you are an expert then you are your business and that’s what you need to market. A relentless commitment to marketing isn’t difficult when you are sharing about yourself, people are buying into you and being 100% you is extreme BEST MOMENTS ‘It’s more of a failure to keep doing something you don’t like’ ‘I’m working with 50 women right now’ ‘I realised a long time ago that not everyone is going to like me but I also consider that everybody loves me and they just don’t realise it yet’ VALUABLE RESOURCES Empire Builders Podcast Paul Mort website ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	12 Aug 2020	Interview With Grant Cardone - Economic Predictions for 2021 and Beyond	00:49:21
Nick is with Grant Cardone, best-selling Author, World’s No1 Sales Trainer and International Speaker discussing where the world finds itself in this pandemic and what it will mean in the future. As we see the largest redistribution of wealth in the history of the planet people will need to decide what side of it they are going to be on. This is a make or break moment and you will need to make a decision about going forwards, following the opportunities and facing your fears to build your courage as the world changes and moves onward creating more wealth and new opportunities. KEY TAKEAWAYS This is the redistribution of wealth on planet Earth with people’s freedoms being shifted and a make or break moment for the individual who will either out create this or hate this. More wealth is being created right now and it can be a springboard to getting bigger. The most important thing is to make a decision to get bigger to survive. Marketing is about getting attention. We have been working for 12 years on building an audience because the more you connect the more you collect. The difference between a contract and a contact is the relationships with people. Follow the market, follow the opportunities, don’t follow your passion you can’t just do what you feel like doing. Use fear as an indicator of what you should do next. You can’t have courage without fear. Courage is an action taken in the presence of fear. Don’t be satisfied with where you are 10X your targets. Make a decision, understand you have to give something up and learn it’s all about the contacts, you’ll need a new tribe to get you to the next level. BEST MOMENTS ‘We are seeing the largest redistribution of wealth in the history of the planet’ ‘10X is about scaling up to the next level’ ‘Never waste a big crisis there is a redistribution of wealth not an erasure of wealth’ VALUABLE RESOURCES Empire Builders Podcast Grant Cardone 10X website ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	17 Jun 2020	Rare interview: Building a Business Empire with Lord Sugar	00:51:22
Lord Sugar has built an empire and is known globally as a successful entrepreneur. He discusses with Nick what it takes and shares key business advice for any aspiring empire builder. Knowing the numbers and learning from the challenges are a vital part of the entrepreneurial journey but salesmanship and innovation are key in the growth of any business and Lord Sugar discusses why it’s important to recruit the best people with the right skills for your business bringing the success you want to your organisation as it grows. KEY TAKEAWAYS Start a business you have some knowledge of and only go into a business you understand and have knowledge or experience of. Focus on the size of the market and sales. Set yourself targets and if you don’t make them ensure you spend the following week compensating reaching those targets and doing more. It’s vital to undertake weekly reconciliation so you are always clear about where you are and how the business is progressing. Knowing the numbers is vital and understanding that organic growth comes through the appetite in the market and responding to this will make a difference. At some point every business will come across a major challenge and it’s all about adapting and learning from the situation. When recruiting it’s important to have a trial period so you can get the best people for your business - a 3-month trial period helps everyone. You can’t write a process for someone to sell - the individual has to have the skills to sell the product or service. If you have a problem and believe in yourself you can solve it and always be moving towards your goals. BEST MOMENTS ‘When I floated my business, I started to meet other business owners who were inspiring’ ‘I didn’t create my profile it was created by others looking in and commenting on what I was doing – this young lad from Hackney’ ‘One of the things that helps to sell a product is enthusiasm and understanding of the product’ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	29 May 2022	5 Day Strategic Planning Challenge – Day 5	00:17:19
As you work through the strategic planning challenge and following on from the great content about vision, purpose, mission, and strategic thinking Nick brings everything together and explains exactly how, on day 5, to move your strategic thinking into a strategic plan. Using great examples from Expert Empire's strategic plan he shares how you can create smart projects and make effective tactical decisions bringing clarity and confidence to you and your business KEY TAKEAWAYS Format your strategic thinking as questions You need to move your strategic thinking into a strategic plan A priority is an area in the business you need to pay attention to and focus on The tactical plan is smart projects and these need to be smart, measurable, achievable and time bound Use milestone and time dates to focus and make tactical decisions You are creating a ‘to do list’ that has been formulated using effective strategic thinking Ongoing review of smart projects means accountability and the opportunity to adapt BEST MOMENTS ‘Identify what your number one priority is’ ‘`It’s a ‘to do’ list that has been created with well-rounded strategic thinking’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
	27 Jun 2021	Build Inner Certainty in Selling and Closing	00:40:04
Nick is with his business partner Matt Elwell talking about their partnership and what it takes to sell and close professionally. They discuss the process developed by Matt and why selling is all about asking the right questions and ultimately earning the right to close with a solution to someone’s problem. There are many, many salespeople out there who don’t understand sales and this is an amazing opportunity to hear from an elite closer who knows what it takes to create the right mindset and be in a position of trust with the individual whose problem you are providing a solution for. KEY TAKEAWAYS When a human being is emotionally attached and has a vision of a result in the future they will do everything they can to get to that point You have to believe that your product or service is going to massively change someone else’s life Ask yourself what results will someone get if they invest in my service or product that they are not getting now? Selling is asking powerful questions not telling people why they should do it The critical element is to be certain in yourself about the product or service you are offering Selling is asking and committing to understanding what result would resolve the problem Selling and closing are two totally different skills and when people understand this the magic happens Selling is a commitment to understanding what others need from you, closing is presenting the solution when you have earned the right to. When you don’t ask you have to use assumption and presumption and then fear sets in. Before someone comes into your pipeline they have to be qualified and attached to wanting or needing the end result. The skill is to move people along on the journey building rapport. BEST MOMENTS The sales trebled in a month ‘The greatest closer I’ve ever met’ ‘You have to have an inner certainty that you are the solution to their problems’ ‘Selling is asking and understanding and deciding whether you are a good match’ VALUABLE RESOURCES Empire Builders Podcast The Elite Closing Academy ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	23 Dec 2021	Setting the Right Date for Your Five Day Cash Campaign	00:49:58
It’s Day 5 of the five-day cash campaign and with the great content from this and the previous cash campaign episodes Nick has shared exactly how to create and successfully run your five-day cash campaign from deciding on the product or service you are going to offer, how you can make it so compelling that people are excited and want to buy through to the top 10 places to promote your offer and project the most likely outcome and result. In this episode, he explains how and why the date you set to run your campaign can impact the successful outcome. Across the five-day cash campaign, Nick has shared phenomenal content that will make a difference, listen in, and hear about what to do and when, to make your campaign the most successful ever KEY TAKEAWAYS There are certain times that are better than others Who do you want to get your offer in front of? What’s your ideal client's pattern of behaviour? When are they on social, when are they likely to be particularly busy? What are their patterns of behaviour centred on? Everyone’s market and audience are different A great time for us is to run this campaign is between Christmas and New Year because people have a lot less in their inboxes during this period The work and the sales are made in the follow up to the initial email When you post on social every single person who comments or likes that post should get a follow up from you in the DM’s Everyone who clicks on the link should get follow up emails and texts This is the graft and doing the work that’s necessary, it’s the bit that no one talks about The money is really made in the follow up where it’s possible to give the right focus to those people who are interested BEST MOMENTS ‘The likelihood of an email being opened goes up dramatically at the weekend’ ‘Think about when your client is most likely to be online’ ‘That little window is a great time to send email posts’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	12 Nov 2020	Ed Mylett, Evangelist. Dream Seller. Crusader	00:50:17
Ed Mylett fastest-growing business personality in the history of social media and global entrepreneur talks tactics and mindset in this inspiring call to action. He is evangelical about his cause and wants you to hate being average and learn why having the mindset of a champion and winner is what will make the difference. Everyone was born to do something special in their lives but you need to make a shift to playing to win in your business and be a dream seller, evangelical about your cause. Evangelical people sell a big enough dream that the dream of all the people who follow them could fit inside it and you need to be a dream seller selling happiness and beauty. KEY TAKEAWAYS An evangelist is a person who seeks to convert others especially by public preaching All leaders build a cult-like, evangelical type following. To build your business you need to become great at building an evangelical following. You need to be evangelical about your message, your movement. People want a cause or a crusade and they will do far more for this than they will for money. You can recruit people when you sell a dream that’s big enough and you are persistent about your cause, your message and the difference you will make. In every conversation, the more certain person influences the less certain person. Stop trying to get people to believe in what you are saying. You have to get them to believe you believe what you are saying to do business with them. What every human being wants is to be happy and great evangelists sell happiness and beauty. You have to make the shift to playing to win in your business. BEST MOMENTS I’m an evangelist, a dream seller, I’m a crusader, I’m certain and I want to be a cult, a movement and I’m selling happiness. ‘One day, one minute, one moment changed his life’ ‘You have to have the mindset of a champion and hate being average’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	02 Oct 2022	Most Popular episode replay – Three Things You Need to Change to Create the Business (and Life) You Want	00:21:28
Nick looks at the critical importance of your environment and shares the three critical elements that you need to keep focused, motivated and inspired whether it's in your business or personal life Very few people talk about the importance of environment but as Nick explains The environment where you spend the majority of your time is one of the most significant factors in you achieving what you want to in life and business KEY TAKEAWAYS The contrast between those who are playing the bigger game and those who are a few steps behind can bring confidence along with inspiration When you’ve grown together the opportunity for collaboration and partnerships and joint ventures is far greater The most important aspect for creating an empowering environment is the people you spend time with As the business leader, you are both the greatest asset and potentially the biggest liability so showing up energetically is crucial The objects and visuals you have around you can anchor you and inspire you Surrounding yourself with the right things can feed your mind and help you focus in the right way BEST MOMENTS ‘A mastermind group, formally or informally is an opportunity to grow together’ ‘The places you frequent and where you spend your time influence how you feel’ ‘Surround yourself with the things that keep you motivated, focused and inspired’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	13 Feb 2023	Open & Real Q&A With Nick J. 10	00:31:32
In this episode of Open and Real Q&A, Nick’s team ask him more questions sent in by the EE community that are guaranteed to make him squirm… He gives an example of when he’s taken on a bad-fit client AND his team reveal what they think his worst habit is… It’s not one to miss. KEY TAKEAWAYS "We’ve got a certain set of metrics that we report on every week to ensure we stay on track" "The mistake people make when going into business partnerships is that they’re not brave enough to go it alone" "One of the biggest challenges in life is dividing your time between people who are important to you " "Unless I spend time doing things for me, I can’t do a good job for everyone else" VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	22 Jul 2020	Zero to Seven Figures in 2.5 years	00:21:18
Nick reflects on the day in 2015 when he had to start again from a point of absolute zero and the point he has now reached with over 4,000 people having attended his Expert Empire events. He shares his key lessons from the last 5 years and the importance of any business at any point of knowing how to increase cash flow. When you are a business owner it’s your energy and mindset that drives your business forward and your worst day could be your best day if desperation is your inspiration because it will then be the day you start your comeback. KEY TAKEAWAYS Your energy, your state, your mindset is the biggest influence on the success or not of your business. Specialise and focus on one to one consulting so you have a secure foundation. Then build a more leveraged, scaled model. How you make your money is much more important than how much money you make. My focus was primarily on serving and creating a better experience for our clients than anyone else in our industry. There are 4 ways to increase cash flow in your business and these are relevant to anybody whatever phase your business is in; - Push back any money you owe – you can negotiate terms that push back payment terms if you communicate effectively with suppliers. - Pull forward money you are owed – contact clients and offer them the opportunity for a discount if they pay upfront this can benefit both them and you. - Borrowing – this can be a smart move if you can borrow with favourable terms. If the return is better than the cost of borrowing then it can be worth doing. - Get new sales – look at when you can make sales and gain sponsorship to offset costs as rapidly as possible. BEST MOMENTS ‘Being in a place of desperation made me take action’ ‘I was inspired to create events that were about serving rather than selling’ ‘The success would never have been possible without having been at that absolute zero’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	22 Nov 2021	‘The Five Day Challenge’ –What Are Your BIGGEST Priorities? What Will Achieving Them Look Like?	00:45:48
This is day five of the challenge and it’s all about creating your strategic plan. Day one was all about strategy and overview, day two was measuring progress, day three looked at the strategic thinking about where you are now and day four was the formulation of three critical strategic issues and now Nick explains how to create your strategic plan and at least double your business in 2022 With great content on how to create your plan and make it successful this episode is a must for any business owner KEY TAKEAWAYS Evidence for success are the key measures that will tell you if you have succeeded in the priorities Create two or three priorities for the next year and the evidence for success for each You can do anything but you can't do everything, this process is about prioritising so you don’t get distracted The final part of the process is creating a tactical plan to achieve the measures for success The tactical plan is the detail and will be different for every individual Most people’s definition of planning is a ‘to do’ list Tactics need to be within vision and strategy so that you are doing the right things at the right time Growing and scaling a business is about gradually letting go of tasks As you grow outsourcing and hiring gives you the capacity to do more When you have created the plan ask – is this doable? Less is more – you can’t do everything Assigning an owner for each part of the plan creates responsibility and accountability When there is just you, it can be more challenging to achieve accountability Reviewing regularly and having a consistent rhythm is key for success BEST MOMENTS ‘It highlights the priorities and the measures for success’ ‘Less is more is a good place to start’ ‘The reward for growth is better accountability, the punishment for lack of growth is the need to be super disciplined’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	08 Jun 2023	Q&A with Guest Host Jack Duggan	00:24:20
In this episode guest host, Jack Duggan, Nick's head of sales, discusses marketing from his own perspective and sheds light on the important ins and outs he believes make up a successful marketer. Valuable Resources Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders See omnystudio.com/listener for privacy information.
	13 Jun 2021	Connection is Queen with Sam Rathling LinkedIn Expert	01:00:23
Connection is queen and Sam Rathling, LinkedIn Expert delivers a Masterclass in how to use LinkedIn to make the connections that will make a difference. Lots of people are on LinkedIn but most don’t know how to use it to attract their ideal clients, those who listen and learn from Sam do. She explains why visibility and credibility bring opportunity and why you need to always turn strangers into friends because you never know where it will lead. This is an inspirational episode that encompasses both great tips and content along with Sam’s own inspirational story. KEY TAKEAWAYS There is a big difference between being on LinkedIn and effectively using it It can totally transform your business and generation leads Only 3 million people are actively creating content for LinkedIn Ask a question and you will get an answer creating engagement. When you add one person you gain a secondary group, that person’s contacts A person may not be your ideal client but someone in their network will be Visibility plus credibility equals opportunity When you put out great content people are attracted to you and want to work with you Social selling is the art of selling without selling, it’s selling through relationships online There is a social selling index on LinkedIn that tells you about how you are doing on LinkedIn Proactive is when you are actively prospecting every day the people who are your ideal client. You need to know who you are targeting because if you are targeting everyone you are targeting no-one What industry are you targeting, what size of business are you looking at? Who do you want to talk to? Do you want clients everywhere or will it be better to focus on a particular Your headline is one of the keyword-rich areas that you need to use effectively Your profile needs to speak to your ideal client and you can rank highly on LinkedIn through the use of keywords BEST MOMENTS ‘First, you need to get visible and build trust’ ‘If you have a great profile with great content people will come to you’ ‘I receive four hundred plus inbound leads every month, I don’t spend a penny on advertising’ VALUABLE RESOURCES Empire Builders Podcast Sam Rathling LinkedIn ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	20 Jun 2021	Building a Successful Online Presence and Brand	00:52:09
Andy Proudman and Piers Ward, co-founders of ‘Me and My Golf have built a multi seven-figure business in an online niche creating the largest golf coaching platform and community on the web Understanding what people want and giving them something that helps them is key along with patience and self-belief and Andy and Piers have successfully built a global platform through their content and passion Hear about how to build an online presence, brand and following with customer engagement that creates a global community in this episode that is a must for anyone who wants to increase their following. KEY TAKEAWAYS We had a passion to help people and created a platform where golfers can get more content and value than they could get during a one to one lesson. We wanted to put out the content and we knew there was demand It’s about getting started and improving as you move forward, it’s a never-ending process of reviewing and tweaking. You have to get over yourself and your nervousness and get the content out there We wanted to create a business that would be earning money while we were sleeping Everything in our content is about what people want and is customer-led. You need to understand how the algorithms work and what keywords matter People are impatient with time and the first 5-10 seconds is crucial Questions are a good way to increase engagement You have to play the YouTube game and you have to understand people You need to call the person watching to action if you want to increase your following You need to be patient and build your audience to create opportunities for monetising Having a product that has a method means people look at it and can’t see how they could be without it The key is a tangible measurable outcome, you need to sell people what they want and give them what they need. BEST MOMENTS ‘We became these value machines just putting out content all the time’ ‘You have to start somewhere’ ‘I never worried about it not working out, it felt right and now we have the best job in the world’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	18 Sep 2022	Personal Development a Continuing Journey	01:05:46
In this episode Nick’s returning guest is Nikki Vee, his Mum, they discuss how Nikki moved from a corporate environment to coaching in personal development and how Nick's experiences growing up shaped his learning about the foundational and important skills around coaching and communicating with people They also discuss the huge importance of understanding that any personal development journey is an ongoing process that reflects investing in yourself and continuing to learn KEY TAKEAWAYS A plan doesn’t necessarily mean success but it does bring different thinking I had a massive advantage because I’d spent time with amazing people in incredible environments You are a product of the environments and the people you are around Even though I had learnt so much my focus was still around making money and reaching targets Becoming a coach was the point at which I found the benefit in service to others, giving my time to be there and support other people in their journey of personal development Personal development is about understanding the deepest fears within you It’s realising what's holding you back and what you are carrying from past significant emotional events and then understanding what to do moving forward Your personal development journey is a continuing process and you need to invest in your learning and understanding as an ongoing commitment The most important thing you can do in leading other people and as a parent is to go first It’s an openness to allowing the past to unfold whilst planning with patience for the future When we have our eyes wide open there is so much more that can be experienced Be open to what you don’t know BEST MOMENTS ‘I’m interested in why people do what they do’ ‘Telling people what they should do is different to doing it first and leading others’ ‘I learned what it took to organise and run a world-class event’ RESOURCES FOR THIS EPISODE Empire Builders podcast - DiSC The Dynamics of Personality Styles with Nikki Vee https://open.spotify.com/episode/4ygyOi9vXIWCh6u9M5HKjE?si=f7c495a85fbe48d5 VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	12 Sep 2021	Meet the Nineteen Year Old Who Runs a 6 Figure Business	00:29:07
Nick is with one of his favourite clients Michael Keenan, who has built a very successful marketing agency helping scalp micro-pigmentation businesses to scale up and grow In this episode, Michael discusses his journey, why it’s important to fail so that you have the skills you need and some of the challenges he has faced. He also shares great tried and tested strategies that have made the difference for him on his journey to leading a 6 figure business KEY TAKEAWAYS Niching has been key in the success of the business I started my first business when I was sixteen Social media has made entrepreneurs and being entrepreneurial much more accessible My parents believed in me entirely so I was never scared about trying something new There were so many other businesses I had before that barely worked or failed before I got to this one Don’t be afraid to fail, without the failures you wouldn’t have the skills for the business that works The key to great parenting is supporting and believing in your children whatever they do Building a brand is key so that people know who you are When you have built a following its vital to retarget through direct messaging and outreach to create a dialogue with them It’s about doing the things most people won’t do to get the results most people don’t Going above and beyond will lead to other opportunities As soon as you can get video testimonials from clients, video testimonials are like gold dust BEST MOMENTS ‘I was constantly obsessed with getting better and supplying even better services’ ‘I’m always completely transparent about what’s going’ ‘I had at least eight failed businesses before this one took off’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	06 Sep 2021	Empire Builders Revisited: Zero to Seven Figures in 2.5 years	00:21:18
In this special revisited episode... Nick reflects on the day in 2015 when he had to start again from a point of absolute zero and the point he has now reached with over 4,000 people having attended his Expert Empire events. He shares his key lessons from the last 5 years and the importance of any business at any point of knowing how to increase cash flow. When you are a business owner it’s your energy and mindset that drives your business forward and your worst day could be your best day if desperation is your inspiration because it will then be the day you start your comeback. KEY TAKEAWAYS Your energy, your state, your mindset is the biggest influence on the success or not of your business. Specialise and focus on one to one consulting so you have a secure foundation. Then build a more leveraged, scaled model. How you make your money is much more important than how much money you make. My focus was primarily on serving and creating a better experience for our clients than anyone else in our industry. There are 4 ways to increase cash flow in your business and these are relevant to anybody whatever phase your business is in; - Push back any money you owe – you can negotiate terms that push back payment terms if you communicate effectively with suppliers. - Pull forward money you are owed – contact clients and offer them the opportunity for a discount if they pay upfront this can benefit both them and you. - Borrowing – this can be a smart move if you can borrow with favourable terms. If the return is better than the cost of borrowing then it can be worth doing. - Get new sales – look at when you can make sales and gain sponsorship to offset costs as rapidly as possible. BEST MOMENTS ‘Being in a place of desperation made me take action’ ‘I was inspired to create events that were about serving rather than selling’ ‘The success would never have been possible without having been at that absolute zero’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	08 Jul 2020	My #1 BIGGEST Piece of Marketing Advice	00:19:02
Nick shares the key marketing advice in this episode and explains exactly how anyone can do it with their own marketing and advertising. There will always be fads in marketing and advertising but there are foundational aspects that will be forever true. Making sure your advertising doesn’t look like advertising is key because nobody like to be sold to, but, people love to buy and this is a great opportunity to hear how Nick has been hugely successful with this approach. KEY TAKEAWAYS You’ve got to make sure your advertising doesn’t look like advertising Nobody likes being sold to but people love to buy Think about the subject lines for emails – does the subject line look like an advertising line? Creating a disarming subject line that encourages curiosity is key. Social media platforms were not designed as marketing platforms they were designed so that people could connect so the closer your advertising is to this format the more successful it will be. Posts with pictures have higher engagement because it’s what social media is designed for. The most successful adverts on television are those which evoke feelings. Whether its images or the copy, always filter through the lens of ‘how can I make this not look like an advert? How can I make this content-led and engage people?’ You’ll get more engagement and sales by not selling all the time BEST MOMENTS ‘I love to create campaigns that don’t look like they are selling’ ‘The best subject lines in an email evoke curiosity ‘The best performing posts I make on social media platforms are those that have pictures of me and my family’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	30 Apr 2023	Expert Empires (Main Event) Debrief - Open & Real Q&A 11	00:35:04
In this episode, Nick James answers questions specifically linked to our recent Expert Empires event and gives you valuable insights into how he prepares for them, the biggest challenges he faces when running large events, what makes a great speaker and much more! KEY TAKEAWAYS Treat preparing for speaking at large events like building a muscle, it takes time and consistency and will always pay off. Nick's biggest challenge he faces when hosting Expert Empires is his perfectionist personality, as he wants everything about it to be a world-class experience. The best speakers are the ones who are great storytellers, and the ones who can make you feel multiple emotions in one presentation. Tangible results are down to weather people execute and how well they perform at events as well as how much value they deliver BEST MOMENTS 'The best speakers are the ones who are great storytellers' 'When I create an Expert Empires lineup, I want to put together a menu of options that everyone will think is world-class' VALUABLE RESOURCES Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	18 Feb 2021	Alcohol and Empire Building - interview with Ruari Fairbairns (founder of OYNB)	00:54:27
Nick is with ‘One Year No Beer’ founder Ruari Fairbairns talking about the movement and community he has built and his passion. As someone who has experienced a professional life where alcohol is very much part of the culture, Ruari discusses the reality of alcohol and why many believe that alcohol is making life better when actually it’s making it worse. The movement and platform he has created gives people the opportunity to undertake a challenge that reveals the reality of their relationship with alcohol and enables them to understand what they are really seeking in life. Ruari is passionate about his community but is also a hugely successful entrepreneur building an empire that is providing aspiration for those involved. KEY TAKEAWAYS We are all in a toxic relationship with alcohol there is no safe level as it’s a poison. The ‘take control’ course is for those who have taken an extended break from alcohol and want to have a structure in place moving forward. Empires have been previously built on alcohol; it is said to have greased the wheels of many deals. Can you as an entrepreneur give yourself an upgrade by taking a break from alcohol? Yes, and you will gain more energy, productivity, clarity and time. People use alcohol to switch off but in reality, alcohol creates anxiety. You should celebrate the wins as an entrepreneur in business and in life but you don’t need alcohol to do it. People want to help other people and we are creating a platform where people can help each other. When we hit the power of unlocking community we will be hitting millions of users who will be empowering each other to change their relationship with alcohol. The principles of change are the same whatever the addiction. If we can give people a platform and the tools to work out what they need to change in their lives then we can change the world. Community is free to build and when you have built a community it will have a wider impact than just those directly involved. The ripple effect is immeasurable. BEST MOMENTS ‘I can have a drink whenever and where ever I want to, I just choose not to’ ‘Creating a movement that is challenge-based is a brilliant way of marketing’ ‘I know that changing your relationship with alcohol will change your life’ VALUABLE RESOURCES Empire Builders Podcast One Year No Beer website ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	09 Jun 2021	Starting Small and Thinking Big	00:55:32
Nick is with Jeannette Linfoot host of the ‘Brave, Bold, Brilliant’ podcast talking about the experiences that have helped him to develop skills that are now invaluable in his life. He shares an insight into his life growing up and candidly discusses both the challenges and the highlights of being in business The creation of Expert Empires is the realisation of Nicks passion to build a business that provides great content and a community that supports and adds value and he talks about the importance of the right strategy at the right time and why you need to start small but think big. KEY TAKEAWAYS The two sides of my family were very different and having two different views of the world is very valuable I enjoyed the stability on one side and the unpredictability on the other so it gave me appreciation and empathy for everyone. It’s all about having to adapt to the environment you are in Spending time with older people is a very valuable experience for any young person Developing the communication skills to be able to effectively work with a huge range of people is invaluable. Lots of business people and entrepreneurs build their identity around their business. If you leave the business it can be very challenging for your self-worth if your identity is built around your role. Whether it’s your job or you are the business owner it’s a role, not your identity Investing in the people around you and building relationships means there are people who can help you if you need them. You need to teach the people who are getting started the strategies they need at the start A strategy is doing the right thing at the right time Your vision needs to be your purpose, your measurable journey and your values. Think big start small, think about where you want to be in a years’ time and then what you are going to do now Everyone in the team needs to be part of the creation of the vision BEST MOMENTS ‘My sense of self-worth was attached to the business’ ‘How you make money is far more important than the amount of money you make’ ‘Make a start and take action’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	07 Nov 2022	Excavating the Golden Nuggets with The Queen of Money Mindset - Denise Duffield Thomas	00:29:46
Nick is with confirmed headline speaker for Expert Empires March 2023, Denise Duffield Thomas, The Queen of Money Mindset They discuss why everyone has a threshold when it comes to a money mindset and some of the nuances that can impact it and Denise gives an overview of what she will be sharing at Expert Empires in March 2023, listen in and also hear how you can get early tickets and see not only Denise but the other great speakers already lined up KEY TAKEAWAYS Everyone has a threshold when it comes to money mindset Nuances from childhood can continue to impact on money mindset We think ‘who am I to have such abundance when others have to work so hard’ Guilt and shame is something that holds everyone back at every level Now I come from a place of curiosity not from blame Money work is excavation work, sometimes the ground is hard and rocky and sometimes it’s a little easier I have to work on my money mindset constantly but there are the golden nuggets You need to have the right money mindset through different stages of business in the journey from the beginning through to 7 figures BEST MOMENTS ‘I love talking about money’ ‘Nothing is beyond any of us but it’s hard to do it alone by yourself’ ‘You need to surround yourself with people who normalise the conversations about money and success’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	30 Jun 2021	Interview with Nick James on the "Coal Face Stories" Podcast	00:54:45
Nick shares great content on the ‘Coalface Stories’ podcast providing an insight into his routines and what his superpowers are along with how he has built Expert Empires. He explains what’s important when you are creating a business and discusses personal development and the role it can play in having perspective and increasing the speed with which you can scale your business. He also talks about the changes he made to move Expert Empires onto the next level, getting clear on the vision through truly understanding the purpose, mission and values. KEY TAKEAWAYS My superpower is building relationships, rapport and being able to find a connection When you start to experience success finding the time to get everything done is one of the greatest challenges I’ve been around the personal development arena since I was a kid so having Tony Robbins to dinner would be really cool Expert Empires was inspired by wanting to serve create value and provide great content I knew it was a good idea because my competitors told me it was a bad idea so I knew it was going to disrupt them and make a difference in the UK It was about a world-class experience with good content and value When you’re starting out you have to find something to specialise in and own that space in the market. Initially, I was providing a service for money and then began providing events and running Masterminds Building the team and creating opportunities for people to work in a great environment and develop personally is what has been really important When you start out you need to find an area to be a specialist in and be prepared to work with your network and contacts More than anything sales are what’s important and knowing how to close successfully I’ve always invested in personal development and it can speed your business growth BEST MOMENTS ‘The superpower I’d like most would be the ability to stop time so I could get more done’ ‘You don’t want to go to an event and be the smartest person in the room’ ‘You have to get clear on what you want to do’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	22 Sep 2024	Marketing lessons To Help You Get More Clients In The Next 30 Days	00:28:09
In this episode of Empire Builders, Nick James delivers his rave-reviewed Ideasfest keynote. Nick distils 16 years of marketing expertise into three powerful lessons that can transform your client acquisition strategy in just 30 days. You'll discover how to build a community of eager buyers, the critical questions every entrepreneur must ask before launching a marketing campaign, and the single biggest marketing opportunity of the moment. Nick also reveals common mistakes in lead marketing and shares his formula for creating irresistible offers. VALUABLE RESOURCES https://www.expertempires.com https://www.expertempires.com/october2024-tickets https://bit.ly/7figcoachgroup ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	21 Oct 2020	Copywriting The #1 Marketing Skill for Building Your Empire – Part 1	00:30:09
Great copy changes everything and Nick discusses the importance of copy in driving all marketing and how to write great copy that reflects you and your personality in this content-packed episode. The ability to write good copy is a key element for any empire builder and Nick shares his passion and expertise in copywriting with a set of clear steps that can be followed to achieve copy that will not only reflect you but effectively cause the reader to take action. KEY TAKEAWAYS Do your research and create a swipe file – this should contain inspirational copy from others and as you move forward your own copy. Get yourself in a state of creativity – you have to be in a position to focus. It can be helpful to think about the state of the reader. The brainstorming step – brainstorm all your ideas so you can visually see your best ideas and put them in a logical order. Write the first draft – make sure you write the complete copy from start to finish in one go if possible. You should be looking for all the key elements from your brainstorm to be there but it doesn’t have to be perfect. Leave it and go away – do another task or do something different to interrupt the pattern. Edit, rewrite and improve - when you return to the copy you are able to view it with fresh eyes meaning improvements and edits are visible. Read it out loud – when you are hearing the words you are able to hear whether it flows and where a better word could be used. The key is to have it sound like you so your personality comes across and it’s your voice that’s heard through the copy. BEST MOMENTS ‘Great copy changes everything’ ‘Good is good enough it’s better to get it out than obsess over it being perfect’ ‘You will be able to write far better copy that flows and reflects your natural self if you read it out loud’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	31 Mar 2021	Meet My Coach/Mentor - Interview with Jeff Mask	00:55:13
When your identity is tied to your business it can become an issue and in this fascinating episode Jeff Mask who helps CEO’s to confidently grow their businesses without losing their priorities or their souls’ talks to Nick about the infinite possibilities and understanding your ‘why’ They discuss why tying your personal identity to your business leads to a false sense of security and an identity that doesn’t endure. You need to know why you are doing what you are doing and be able to build momentum through discipline and effectively sharing the vision. To be a great leader you have to be able to master humility and your ego and Jeff shares some great insights into how successful businesses and their leaders scale to maximise their potential. KEY TAKEAWAYS When you understand where your ego is everything becomes much easier. To decouple yourself from your business you have to understand your ‘why’ The deeper and more personal your ‘why’ the more confidence and conviction you will have taking on the world. Be very clear about who you serve and have the discipline to turn away people who don’t fit your criteria. Be laser clear on your target customer and have a framework that can scale effectively. People think they need to be perfect but they just need integrity. You can only grow as big as you, the CEO is capable of growing Continual momentum is built from discipline and understanding how to cast to the vision, hire to the vision and lead to the vision so other people become more skilled and specialised than you and having the humility as the leader to see this as a great accomplishment. It’s going from thinking as an individual to thinking for many people and aligning hearts and minds with a common vision that can be sustained and grow whether you are there or not. Growing business is about hiring people who counterbalance your weakness. Scaling is about stepping out from what you are good at and hiring someone who is as good as or better than you. You have to master humility and your ego to step back and hire great people. Harmony is about communication and being on the same page as other people My business is just a means to an end to be able to bless other people lives BEST MOMENTS ‘It’s easy to look at the glitz and glamour and think you are the only one on the roller coaster’ ‘I know very clearly why I’m living and everything I do is filtered through that lens’ ‘When we are complete and whole there is something more attractive about us’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	06 Nov 2020	The Bridge Offer	00:13:07
Nick is talking about the importance of having a bridge offer and how to create it in this episode that will resonant with many businesses. People effectively build communities and audiences in a range of different places but the ultimate question is how do you take your audience, your community and move them to a place where they can find out more and move towards being a paying client. Nick shares exactly how to create an effective bridge offer – serving people at the highest level and creating an environment that is the most conducive to achieving your ultimate sales result. KEY TAKEAWAYS People have built their audience/community and have a product or service, it’s about linking the two together. How do you move people from being part of your audience and community to making a commitment to a mastermind program? The bridge offer makes it easy for people to move from being part of your community to a place where they can find out more and move towards being a paying client. The bridge offer focuses on not only serving people at the highest level but how to do it in an environment that is the most beneficial to achieving the ultimate sales result you want. What is the best environment to bring people into to be able to serve and sell? What bridge offer can you create, that’s easy for people to say yes to, is relatively low cost and gives you the best chance to serve and sell? When people to purchase a bridge offer the conversion from there into your higher price program will be higher and you will be able to make the biggest difference for them. What is the low commitment activity that you can effectively create a bridge from to your product or service? BEST MOMENTS ‘The best environment for me to serve and sell is in small groups’ ‘When they are sitting around the table with me they have already demonstrated that they see value in what I do’ ‘What’s the bridge, the offer that you can build between your audience and your product or service? VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	21 Jul 2021	Overcome the Fear in Your Life	00:39:52
Nick joins the host of the ‘Lovefly Fear of Flying’ podcast Paul Tizzard to talk about self-limiting beliefs and the restrictions we put on ourselves Fears can be found in all areas and Nick shares great advice on the importance of getting educated and understanding the fundamentals. Along with why learning to control your state can make the difference moving you to a point where you can ultimately conquer your fear whatever it is. KEY TAKEAWAYS All entrepreneurs and business people face fear Being able to control your mind, thinking and emotions and reduces the fear Fears about the unknown are present in all areas Fear comes from not understanding so getting educated and learning about the fundamentals is key You need to work on mindset and emotions to learn how to create the right state when you are in a specific situation Overcoming fears becomes harder as you become older You need to explore why it’s important to overcome the fear Fear is a state and we can choose to experience a particular state at any time Understanding the fear is the first step in overcoming it You need to be able to rationalise the fear and take control of it Anyone in a fear state has a particular pattern of breathing Key indicators of a fear state are physiology and language patterns The fastest way to change state is through changing your breathing Rehearsing for anything makes a difference BEST MOMENTS ‘At the beginning, I was quite a nervous flyer’ ‘Understanding how it works made a big difference to me and reduced the fear’ ‘Most of the time the fears we have are irrational’ ‘All fears are context dependant’ VALUABLE RESOURCES Empire Builders Podcast Paul Tizzard ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	15 Aug 2021	Hold Your Culture Sacred with Clate Mask CEO of Keap	00:57:38
Clate Mask CEO and Co-founder of Keap software talks to Nick about building Keap (previously Infusionsoft) and the creation of culture Clate’s unique ability is being able to co-create a vision and inspire others to achieve it whilst having genuine care for those involved. He discusses the underpinning and absolute need for a vision, purpose and values if you want to bring people together in a common cause and explains why If you hire, train and fire to your vision, purpose and values it’s not possible to have a poor culture only an amazing one. https://keapnow.com/empirebuilders KEY TAKEAWAYS Entrepreneurs can think it has to be perfect from the start and that’s why they never get started The vision at the start was nowhere near as big as it has now become, it’s about taking it step by step A lot of people have a grand vision to change the world but it can be too big, think big but start small When you work with family trust is high and the connection is natural but you’ve got to be prepared, to be honest with each other and say what needs to be said As you grow It becomes a people game and many entrepreneurs have a leadership lock and fail to take on the leadership challenge As you get to 30 million your leadership team have to become united and effective as a team As a leader, you have to become the leader of a team that has synergy and cohesion The CEO has to be growing in a way that supports and effectively leads the team I love working with and building a team to accomplish a big vision My unique ability is I co-create a vision and inspire others to achieve it whilst having genuine care for those involved You can’t control others but you can control how you show up and being yourself Culture is a group of people who have come together with a common cause. It’s the vision, purpose and values of the company There has to be a deep ‘why’ and a big vision They are bound to what they are doing, why they are doing it and how they are doing it You have to hold your culture sacred and it has to be bound by people who share the vision, purpose and values BEST MOMENTS ‘Things move a lot faster when there is a high level of trust’ ‘l love inspiring others and having genuine care for everyone involved in the vision’ ‘You have to be disciplined enough to create the vision, purpose and mission if you want to have culture’ ‘If you hire, train and fire to your vision, purpose and values it’s not possible to have a poor culture it will be an amazing culture’ VALUABLE RESOURCES Empire Builders Podcast Keap Software https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	25 Mar 2021	The Biggest Business Opportunities in 2021 - Interview with “The Disruptive Entrepreneur” Rob Moore	00:45:29
Nick is with Rob Moore “The Disruptive Entrepreneur” discussing the infinite and abundant opportunities available in every nanosecond and how we just have open our minds to bring them into reality. There are opportunities you should delay and those to delegate along with those you should be pursuing and implementing. This is a great opportunity to hear about Rob’s approach to opportunities, what will be the biggest opportunities in 2021 and the ones you should be avoiding along with great content from his new book ‘Opportunity, Seize the Day, Win at Life’, why you should try Clubhouse and the ultimate positive value of your peer group. KEY TAKEAWAYS Be greedy when others are fearful and fearful when others are greedy. There are billions in latent savings if you can encourage people out from their fear. Opportunity is infinite and all around us There is an infinite and abundant number of opportunities available in every nanosecond but we just have to bring them into reality. Opportunities are abundant and limitless but we think they are scarce I teach people how to train their minds to see the abundant opportunities and how to create, manifest and forge them into a result. How do you know which opportunities to delete, delay or which to delegate? The elements that make it possible to sell on a viral scale are a great offer, a great concept, Scarcity, urgency, bonus offer and incentive Everyone misses out on some opportunities and you have to accept this as reality. Luck is when preparation meets opportunity. You have to prepare for an opportunity by being ready and leveraging. Preparation is getting the resources and assets ready for the opportunity but you also have to implement it, you have to chase it. Part of preparation is your peer group the network you surround yourself with. Every opportunity is created in some way, shape or form by another human being. BEST MOMENTS ‘You have to open your mind to the opportunities’ ‘Opportunity is infinite and all around us’ ‘Coming out of lockdown experiences will be key, people will be seeking opportunities to connect’ VALUABLE RESOURCES Empire Builders Podcast Rob Moore Opportunity ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	30 Aug 2023	Ad and Shari Fireside Chat Mindset Matters	00:41:43
In this episode we continue the Shari Mindset Month takeover with our Head of Marketing Adam Ashburn. We dive into mindset within marketing and why it is a key attribute to success within the fast moving and ever evolving marketing landscape
	25 Jul 2021	THROWBACK- My #1 BIGGEST Piece of Marketing Advice	00:19:19
THROWBACK- My #1 BIGGEST Piece of Marketing Advice THROWBACK to episode 9! For those newer listeners who haven’t listened back to Nicks initial episodes, we are revisiting a Podcast where Nick shares key marketing advice. Nick explains exactly how anyone can do it with their own marketing and advertising. There will always be fads in marketing and advertising but there are foundational aspects that will be forever true. Making sure your advertising doesn’t look like advertising is key because nobody like to be sold to, but, people love to buy and this is a great opportunity to hear how Nick has been hugely successful with this approach. KEY TAKEAWAYS • You’ve got to make sure your advertising doesn’t look like advertising • Nobody likes being sold to but people love to buy • Think about the subject lines for emails – does the subject line look like an advertising line? • Creating a disarming subject line that encourages curiosity is key. • Social media platforms were not designed as marketing platforms they were designed so that people could connect so the closer your advertising is to this format the more successful it will be. • Posts with pictures have higher engagement because it’s what social media is designed for. • The most successful adverts on television are those which evoke feelings. • Whether its images or the copy, always filter through the lens of ‘how can I make this not look like an advert? How can I make this content-led and engage people?’ • You’ll get more engagement and sales by not selling all the time BEST MOMENTS ‘I love to create campaigns that don’t look like they are selling’ ‘The best subject lines in an email evoke curiosity ‘The best performing posts I make on social media platforms are those that have pictures of me and my family’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven- figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	25 Aug 2021	Email Marketing - FAQs Answered!	00:09:17
Nick discusses how to use email as a successful marketing tool and explains how even if you don’t think you have a database you probably do. It’s about finding a sweet spot with your audience and building a relationship through the content you share. When you offer the right content you can keep your subscribers and grow your engagement list. KEY TAKEAWAYS Even if you don’t think you have a database you probably do If you look through your personal emails you probably have hundreds of people who you could send to. I personally send to my email list on average three or four times a week An important question is who you are sending to and what are you sending to them Understanding your database and who is engaged is key It’s an engagement game to see how many people you can get on to your engagement list My email content is more often story, anecdote and philosophy based with a possible call to action It’s better to build a relationship with your audience If you want to keep your subscribers engaged you need to offer good content BEST MOMENTS ‘You’ve probably already got an email list even if you don’t see it that way’ ‘Emailing three to four times a week seems to be the sweet spot for me’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	21 Apr 2021	The importance of SLEEP for Empire Builders	00:19:13
Any empire builder has the potential to be the greatest asset of the greatest weakness in their business and being able to make sure you are performing at your optimum level is key. Nick shares the critical importance of quality sleep when building your empire and shares how he has changed his own sleep patterns and the benefits. When something is measured, it creates focus bringing decisions and actions that improve outcomes and tracking your sleep patterns provides the data you can act on. KEY TAKEAWAYS The speed at which you can build your empire is proportionate to your performance as an individual If your performance is at an optimum you can grow your business faster What you can measure will always improve When you are measuring something there is a focus that will change decisions and actions and improve outcomes. Tracking your sleep provides data that you can act on, It means you focus on improving the outcomes. Eight hours of quality sleep will give you sixteen productive, efficient hours during the day where you are really on your game You can’t build an empire operating at less than your full capacity You have the potential to be the greatest asset to your business but also the greatest weakness if you are not performing at your best BEST MOMENTS ‘It’s about finding the sweet spot and considering quality over quantity’ ‘I’ve been really paying attention to the stats and data’ ‘Focus more on your sleep and energy to give yourself the best chance of building your empire’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	03 Aug 2022	Building Passive And Semi Passive Income With Lisa Johnson	00:50:27
Lisa Johnson Queen of passive income talks with Nick about how and why she got started as an entrepreneur and explains how she has taken her business to multi-seven figures and is able to work fewer hours Lisa discusses her own journey and how you need to believe something is possible if you want to achieve it and how initially her own mindset around money stopped her from being the person she wanted to be Lisa also explains how you can live your best life when you bring passive and semi-passive income streams into your business because ultimately life is too short to not be where you want to be in your life KEY TAKEAWAYS You have to believe something is possible to be able to get there I realised the reason I had a bad money mindset was because I wasn’t around the right people I wasn’t making money because I wasn’t allowing myself to be that person In the first year, I did lots of one-to-one work and nurtured my community on Facebook I spent time learning about a range of different ways to achieve semi-passive income It’s a balancing act between work and family but knowing you are doing your best is what counts Everyone has adversity in their lives and it’s the adversity that really pushes us to be who we are You can either decide when something comes at you that it will stop you living your best life or that it isn’t going to Life is too short and you only get one chance at it The challenge model is a marketing model with integrity, it is a model that teaches and has value BEST MOMENTS ‘At the end of year 2, I’d been working 30 hours a month on average and earned over a million’ ‘Whatever you do you should be all in with it’ ‘I think adversity can be a great thing’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders https://www.lisajohnson.com/ https://www.instagram.com/lisajohnsonstrategist/ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	27 May 2021	A Marketing Chat with My Head of Marketing	00:47:36
Nick and Adam discuss both what’s working well and what’s not working well in marketing campaigns currently. The landscape for marketing is continually changing so being able to test, measure and adapt your marketing strategies to achieve the right balance is crucial. We are subject to 1,000 – 2,000 marketing messages every day so getting your message right is the only constant and the most important aspect of any campaign. This is a great opportunity to hear about what truly successful marketing looks like and why you need to have continuity and focus in your marketing if you want to make it work KEY TAKEAWAYS What works best at any time is having a plan and you need to have an individual plan for each route There must be continuity in the message from start to finish If you are always looking for the quick win you are always going to be searching for the next thing If you put the time and effort, energy and attention into one campaign working well it can work over a longer period of time Mapping a campaign can identify the part that is not working There are key data points in any campaign Knowing the data and the numbers is a crucial element in any campaign The relationship between sales and marketing is vital in identifying any steps that are not working The standard lead generation campaign no longer works as well as it has previously. Leading with content is successful prior to direct marketing It’s important to test to see what works Either end of the spectrum is unsuccessful you need a combination of both content and direct response marketing The only thing that doesn’t change is getting your message right You need to adapt marketing campaigns with the changing trends and patterns BEST MOMENTS ‘Focus in on one campaign at a time’ ‘We still try and keep our focus on one thing at a time and execute it really well’ ‘Too many people try to do too many things at the same time’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	07 Aug 2022	Open and Real, Q&A With Nick James	00:28:36
In this episode, Nick answers a range of questions about being visible in your business and how sales teams add value to the process of sales He also shares great advice on what to do not only on the very first day but also during the first month of a new business if you want it to be a viable and successful business venture With a wealth of knowledge and expertise, Nick also discusses the people in his life who have been the most influential and shares how they have shaped his approaches to business and life KEY TAKEAWAYS Work out what your fear is about putting yourself out there Being transparent about anything that’s happened can help you to move forward Visibility can be built around the particular style of content you feel comfortable and confident with If you don’t sell and close sales you can’t make the impact you want to with your business Sales support will enable your customers to buy successfully People need to be tuned into taking action and being able to communicate with someone is important A business begins with understanding who your ideal client is and what problem they have that you can offer a solution for In the first thirty days, you’ll know if you’ve got a viable business I have a CEO day every week for being strategic and building relationships Vision first then strategy, annual and quarterly priorities and the actions required BEST MOMENTS ‘If you are not visible, you are invisible and if you are invisible you can’t generate enquiries, opportunities, leads, sales, income or make an impact’ ‘Having people reaching out to create and develop opportunities is valuable’ ‘Go straight to where the money is’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	07 Apr 2021	How to Build Your Authority by Hosting World Class Interviews	00:22:12
Interviews are an amazing way to build your credibility, authority and positioning by association, through standing alongside others who have amazing reputations in your industry. There are key elements that woven together create engaging and memorable interviews and Nick shares great content on shining the light on the guest, your mindset, the right research and the value of being a great conversationalist. Doing great interviews creates great content and this is a great opportunity to understand how it’s achieved. KEY TAKEAWAYS Make it about them not about you – people let their own egos get in the way, it should be all about shining the light on the guest and bigging them up to elicit the best possible responses for the audience. You need to have done the research and have 2 or 3 points that capture why they are important. Use the research to create a short punchy personal introduction. Don’t ask about their back story get started with a specific question Question, answer, question answer is much more interesting than a long monologue. Create a non-linear list of 5-10 questions this means you can be flexible and dynamic during the interview It’s important to be able to ask questions that you think of during the interview You are always digging for the answer below the answer The skill of an interviewer is to draw out interesting answers from the guest I go into the interview with the mindset of asking questions that are relevant and those the audience. To be a better conversationalist you need to ask questions that don’t elicit one-dimensional answers. When you frame your questions as what, when, where, who, which and how? you will get more in-depth answers Doing great interviews creates great content BEST MOMENTS ‘Doing great interviews creates great content’ ‘You have to go into the interview and want and allow them to be the star – it’s about mindset’ ‘Being a great interviewer is being a great conversationalist’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	28 Jan 2021	How to Launch a #1 Podcast Book and MONESTISE it immediately!	00:19:54
In this episode of Empire Builders, Nick talks us though how he got his podcast to #1 on release!
	02 Dec 2021	Key Education and Skills in Starting, Building and Scaling Business Success	00:37:38
Nick discusses business and education on the British Online School Podcast and shares his own alternative education along with the key skills needed to start and successfully build and scale a business. He also explains the importance of traditional education in building strong foundations and the role that facing and overcoming the challenges in life plays in developing mental and emotional resilience. Nick shares great advice based on his own learning about how to start a business with the best chance of success, listen in and find out more. KEY TAKEAWAYS Telling people what you are doing or aspiring to do is a much stronger statement about who you are The person who successfully starts, builds, and scales a company is someone who is a really good communicator I developed my communications skills through my alternative education travelling the world learning from experts like Tony Robbins and other coaches Traditional education is important and creates strong foundations Working for someone else is a fast way to learn about business before you start up on your own I have a vision about what we are creating and building but I’m always looking for constant improvement Initially, I didn’t realise the lengths you need to go to get a business up and running Bumps in the road, challenges and conflict all help to build character The number one skill set you need in business is sales The more resourceful you can become to overcome the more likely you are to be successful Understanding how to manage your mental and emotional state makes everything in life easier All we want in life is to be happy so working out how to be happy regardless is the key BEST MOMENTS ‘Through my alternative education when I was relatively young I got exposure and met people who were running highly successful businesses’ ‘I’ve always been a really good communicator’ ‘Communication skills and being able to effectively channel a message makes a difference in all aspects of life’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	14 Apr 2021	Getting Very Clear & Very Loud – Building a 6 Figure Business in Lockdown with Cordelia Kate founder of The Rebellious Business Network	00:26:22
The Rebellious Business Network launched at the beginning of the lockdown is now a six-figure business, founder Cordelia Kate talks to Nick about how she has achieved such phenomenal growth and why you have to get very clear and then get very loud. The Rebellious Business Network brings together coaching, collaboration, community and knowledge and helping people to stay connected with other like-minded and resourceful entrepreneurs it’s a different type of networking that can take a business to the next level and Cordelia shares some great content for any empire builder building a business. KEY TAKEAWAYS When the rebellious Business Network was launched it was about helping people who needed more clients or to be able to pivot online. It was about bringing together, online, what people needed to market their businesses I got louder in a way that was about helping people without asking for anything in return and that’s when the magic happened. You’ve got to get clearer, then get louder and then you’ll get sales Have a pillar event weekly that takes place inside a Facebook group If it’s super accessible, free to join and happens regularly at the same time people will access it. The key is having something valuable that is wrapped in the form of pillar content that will help people now. Drive everyone to one place, with no barrier to access When you focus purely on making money you become accidentally selfish and unable to see the power of doing things that don’t have a direct financial impact but do provide high value BEST MOMENTS ‘You can’t be loud if you are not clear because you won’t have the confidence or make sense’ ‘I’m all about organic marketing and no paid ads’ ‘The intention at the start is all about them not you’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	28 Jan 2025	From Broadcasting to Happy Place: Fearne Cotton on Building an Authentic Wellness Empire	01:06:59
In this candid conversation at Expert Empires, broadcasting legend Fearne Cotton reveals how personal struggles led her to build the Happy Place empire, which now attracts 7,000+ people to its festivals. She shares intimate insights about transitioning from traditional media to entrepreneurship, building a successful business partnership with her management company, and creating authentic content in the wellness space. Fearne opens up about managing mental health while scaling a business, the power of honest storytelling, and why being real rather than perfect has been key to her success. Whether you're building a personal brand, scaling events, or navigating the creator economy, this episode offers valuable lessons on turning personal challenges into business opportunities while maintaining authenticity. VALUABLE RESOURCES https://www.expertempires.com https://bit.ly/7figcoachgroup https://www.expertempires.com/podcast/ ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	09 Aug 2021	When is the Right Time to Set Up Back-Office Systems and Processes?	00:09:29
Nick takes a look at the balance between sales and marketing and developing systems and processes He shares his own experiences and explains why it’s about the timing because any system needs to have clients going through it and so sales must be the initial focus but having a system of some sort is something that will benefit any business With great content that will help anyone in business get a balance that works this is a must-listen episode. KEY TAKEAWAYS Any business will benefit from systems and processes What is going to be most beneficial to your business? Sales and marketing are the primary focus at the start and systems can come later You won’t know how effective a system is until it has had clients go through it Any system will need refining as the business develops You need to achieve a balance between systems and sales and marketing Start with sales and marketing and as soon as you get some results and clients set up the systems and processes you need Developing your systems and processes is ongoing as your business grows You need to work out what sells and have a proven concept before you set up systems and processes BEST MOMENTS ‘Some people start to build systems and processes before they have any clients’ ‘We are continually working to optimise our systems and processes’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	09 Sep 2020	The 6 Most Valuable Tasks For Empire Builders	00:27:45
Nick explains his philosophy around the 3 levels of prioritisation for tasks in your business and in life. You will always be working towards achieving the right balance for tasks but this episode is a great way to understand the value of tasks and how to prioritise them to ensure you are not only spending the right amount of time on the tasks that will bring the most value to your business but actually have the time to do it. All tasks are important but understanding the 3 levels are the tasks that bring the most value is a game-changer for anyone building an empire. KEY TAKEAWAYS The £1000+ tasks are strategic, require the most skill and are those which bring the highest value to your business. Time invested in your health and wellbeing has the greatest potential to impact on your business and life. Preparation and planning strategically is a high-value area to invest your time in. Growing and maintaining relationships and partnerships, including joint ventures is key. A single business relationship can result in huge profits. Create content and repurpose it to extend your reach and impact. Time spent with your family is critical, your business is an investment in your family’s future and a driver for you to continue to move forward. Investing in learning, personal development and growth is critical to you being the best empire builder you can be. BEST MOMENTS ‘I’ve become more effective with my time and have created more time to do things’ ‘You have to earn the right to only have the £1000 tasks to complete’ ‘Understand the difference between tasks and how you distribute your time between them’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	06 Sep 2023	Nick and Shari Fireside Chat Mindset Matters	00:38:02
Shari's Mindset Month continues with our CEO and Podcast host Nick James. In this episode the two discuss Mindset in business and life, and how prioritising mindset can lead to a happier, healthier you, while also actively benefitting your business.
	29 Nov 2021	Six Steps to Great Cashflow with King of Cashflow George Theodosiou	00:48:24
Nick is with George Theodosiou who is on a mission to make a difference for businesses with their cash flow Referred to as the ‘King of cashflow’ George has created a system and process that is a great structure to follow in your business, whatever its size. Nobody ever started a business to work more hours for less money, with more stress - you need to put yourself in the best position and benefit from your business. Cashflow is critical in any business and George shares practical advice and great content on how to get the numbers right. KEY TAKEAWAYS The six steps are a solid foundation for you to build your business and any future businesses on, it can grow as your business grows You need to understand exactly how much it is going to cost to run your business – the fixed operating costs that are always there If you have to reduce your prices to secure the work then you are losing You should have a subscription-based customer offer to bring in money every month After £100,00 have a main account, a VAT account, and a profit account When you are having a bad day looking at your profit account will make it a little bit better When you get to a certain level you need to benefit before you are taxed twice through profits and personal income tax Put private health care, life insurance and key man insurance through your business You need to take money out of your business in the best way possible for you and in line with your future plans Retention of clients is key and you should focus on this element in your business Serving at a very high level will bring referrals and a referred client is usually higher quality Nobody ever started a business to work more hours for less money, with more stress - you need to put yourself in the best position for you and your family BEST MOMENTS ‘The concerns and conversations around cash flow are the same just with more zeros’ ‘There are certain numbers that you should know, in the same way, you know your birthday’ ‘You should know how many clients you need to break even every month’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders George cashflow Instagram ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	13 Oct 2024	The 5 Hidden Reasons You're Losing Sales	00:35:18
In this episode of Empire Builders, Nick James delivers a powerful talk from the Sales & Closing Super Conference, revealing the hidden reasons why businesses lose sales and how to overcome them. Nick draws from his extensive experience in building multiple seven-figure businesses to provide actionable insights on improving your sales process. Discover Nick's expert strategies for sales success, including: The five critical reasons why businesses lose sales and how to address them Techniques for consistent and effective follow-up that don't rely on willpower alone How to create compelling offers that drive urgency and increase conversions Understanding and adapting to different customer decision-making styles The "golden questions" for closing sales more effectively The crucial importance of collecting payment at the point of sale Nick's candid discussion includes personal anecdotes and real-world examples, offering valuable lessons for entrepreneurs and sales professionals at any stage. Whether you're just starting out or looking to optimize your existing sales process, this episode provides actionable insights on improving your close rate, adapting to different customer types, and creating a world-class sales experience for your clients. Don't miss this opportunity to learn from one of the UK's leading business mentors and sales experts as he shares his strategies for transforming missed opportunities into closed deals. VALUABLE RESOURCES https://www.expertempires.com https://bit.ly/7figcoachgroup ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	25 Feb 2021	Interview with Marie Forleo - Expert Empires Global headline speaker	00:19:33
Marie Forleo, New York Times Best Selling Author with a fan base of millions is confirmed as headline speaker for Expert Empires Global in April and this episode shares an insight into the great content she will be sharing with everyone at Expert Empires Global. You can be an expert in your field but to build a successful business you need to be an expert business person and Marie has great advice on why ultimately ‘Everything is Figureoutable’ and the importance of going for progress not perfect if you want to move forward and make a difference. KEY TAKEAWAYS You may need to find a solution that’s never been thought of before, or change your mindset but it’s about having a belief that will mean that you show up and are more powerful and optimistic. When you are an expert and have information to share with others you need to know how to be an expert business person. You need to be an expert communicator, expert marketer so you can inspire the people you are serving. There are many different ways to build a business so you need to understand which route is the best one for you. It is not your customer’s job to find you it’s your job to find your customers and understand where they are and work with them from that point You need to go for progress, not perfection. Experts always want to do their best but you need to focus on getting out of your own way and getting out there and then tweaking along the way. You need to focus on the impact you are making, the legacy you are creating from not being perfect. BEST MOMENTS ‘I’m a guide on the side and I’m no better than the people I work with’ ‘How is building a business going to impact on your life?’ ‘It’s about humbling yourself and understanding it’s about being a great communicator and marketer to build a business that can make a difference’ VALUABLE RESOURCES Empire Builders Podcast Everything is Figureoutable Marie Forleo expertempires.com/global ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	11 Aug 2021	Build Your Database - Joint Venture with People of Influence in Your Field	00:14:28
Nick explains why joint venturing is the number one way to build your database audience without spending much on advertising. It’s an approach that can bring a better quality of lead and raises your profile through association. Good joint ventures are about your mindset and the intention of adding value and Nick shares great advice on having a mindset focused on collaboration and a flexible approach if you want to get into successful joint ventures that are long term relationships KEY TAKEAWAYS With joint ventures, there isn’t a big advertising spend The endorsement of the other person means you get better quality leads The conversion rate from a website visitor as a result of a joint venture is higher The conversion rate from op-in to a buyer is higher from a joint venture than a cold advertiser The lifetime value of a joint venture customer is greater Your profile is raised through association with a joint venture You need to understand who will make a good joint venture partner for you You need a mindset of collaboration not competition Your philosophy needs to be Certain people will resonant with my message and not that of my competitor You have to have a mindset focused on how you can add value to the other person Have the intention of it being a long-term relationship You have to have a mindset of ‘how can I find value for the other person’ BEST MOMENTS ‘I spent hardly anything on advertising in the first seven years it was all through joint ventures and it worked really well ‘It’s a great way to position yourself as an expert’ ‘We both come from a place of abundance with a mindset of collaboration’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	21 Jan 2021	Gary Vaynerchuk LIVE at Expert Empires	00:59:45
In this very special episode, you're going to hear from the one and only Gary Vaynerchuk in an exclusive recording taken from his Expert Empires appearance, in which Gary talks about how to grow your personal brand, as well as how to start, grow and scale a business based on your passion. KEY TAKEAWAYS We live in an incredible, and incredibly fast-paced world in which innovation is taking place constantly. But we should never hope to achieve success merely through short cuts. You have to put the work in. It is our job to create stories for people about what our purpose is, and to have it engage with someone. We must remember that not only are we competing inside our genre, we are also competing with all other forms of content. We all need an outside perspective from time to time. We can sometimes become far too enchanted by the things we create, and unable to see its flaws. Nurture the art of over-listening. We have to learn to hear everything, from the good to the bad. We can learn from everything that's said, and by doing so, ensure that we gain mastery over client retention. BEST MOMENTS 'The world is an incredible place. We're so lucky to be alive!' 'If you don't provide real, actual value to people in exchange for the money you ask for in exchange, you will lose over time' 'You'll get more value if you over-provide' 'One way to get the next client is to never last the last client fail' VALUABLE RESOURCES Empire Builders Podcast expertempires.com/freetraining Gary Vaynerchuk - https://www.garyvaynerchuk.com Gary Vaynerchuk LinkedIn - https://www.linkedin.com/in/garyvaynerchuk/ Gary Vaynerchuk Instagram - https://www.instagram.com/garyvee/?hl=en ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	18 Aug 2021	Switching from One to One, to One to Many	00:14:18
How, when and why you might want to switch up your business model from one-to-one model, to a one-to-many model needs to be carefully considered It’s a great way to increase your income, reach more people and extend your impact and Nick has great advice on when you should make the transition and explains how to go about it because it’s all about thinking big but starting small with clear intention about sharing your message and reaching more people. KEY TAKEAWAYS Working one to one can restrict your ability to scale, you can only work with one client at any given time When you are giving time for money moving to a one-to-many model can help you to scale There is a place for one to one and it continuing to be a part of your business as you scale up Think big but start small You should from the very start have the intention of going to one to many in the future You can reach more people and have more impact When you reach the point of being near to capacity You need to have at least 8-10 mentoring clients before you make a move into one to many The timing is crucial and often the bit people find challenging How is based upon where you are in your business BEST MOMENTS ‘One to many - It’s a great way to share your message’ ‘The timing is everything with the transition from a one-to-one model, to a one-to-many model’ ‘She was able to triple her income’ VALUABLE RESOURCES Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	22 Aug 2022	Open and Real with Nick James	00:26:51
In this open and real Nick answers questions about what he enjoys most, his upcoming birthday and explains what really bothers him He also takes the time to share great content about how to effectively measure your progress and set your plans for the future as well as explaining how to identify if a group program is right for your business. listen in and find out more KEY TAKEAWAYS Working 1 to 1 will help you to work out what the group program should be A group program needs to have people who are at a relevant level to each other Qualifying criteria can make a group program more desirable Building a team and developing people internally is what I love and what challenges me the most I had to empower others to write copy in their own voice Our vision is infinite with purpose and isn’t time bound but the plans work three to five years in the future We measure our progress with 3 significant data points – revenue, number of tickets sold, number of clients in mastermind programs You have to have the purpose, the data points and know what you want to achieve BEST MOMENTS ‘The quality and standard of the group program is only as high as the people that are in it’ ‘Every day there are new lessons to learn and problems and issues to navigate but that’s the bit I enjoy’ ‘I look at the numbers and what I want them to be year on year’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	04 Jul 2021	Building a People-Centric Culture with Simon Gardner of Carrington West	00:27:44
Co-founder of Carrington West and host of the ‘Mindset Musing’ podcast Simon Gardner joins Nick to discuss how he has built a multi eight-figure business. They agree that it’s about thinking big and starting small and Simon talks about how he has built his business and created a culture that is people-centric and ensures that people love to come to work. To access the right people Nick has honed his recruitment process and explains the personal attributes that are the basis of the process and why it moved his business to the next level in this episode packed with great content. KEY TAKEAWAYS It all starts with a daily ‘to-do’ list It’s all about the culture in a business we put the people in the centre The first sentence of our vision is about people Culture is something that takes place when you are not there We hire based on the personal attributes of resilience, grit and determination We hire people who have the things you can’t train and then create great people Personal development and learning is part of the culture and you have to start by leading by example If you are absorbing the right sort of content your brain starts work in that way In a sales organisation, people don’t do something unless they see results We offer the tools for self-development and let people come onboard themselves There is a difference between delegating a task and abdicating responsibility for a task It can be advantageous to bring in staff prior to the point at which you need them BEST MOMENTS ‘It’s nailing the culture and getting the people-centric thing right’ ‘You need to make sure that people love coming to work ‘It’s really changed how we recruit’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	04 Mar 2021	BRANDING: 5 Tactics for Building Your Brand	00:28:27
Everybody and every product has a brand and if you haven’t deliberately created your brand then you don’t have control over it. With 3 different types of brand your personal brand, your company brand and the product brand to consider in this episode packed with great content Nick shares 5 things you can consciously and deliberately do to build your brand. Once you have decided on what you want to be known for follow Nick’s advice to build a deliberate and conscious brand that you have control over. KEY TAKEAWAYS There are 3 different types of brand - your personal brand, your company brand and the product brand. There can be product brands that are within the company brand, backed by someone who is the personal brand. You need to be conscious and deliberate in creating your brand When building a personal brand decide what you want to be known for. What do you stand for and what do you stand against? Crowdsource the brand by asking your social media followers and use other people’s feedback and input to help create the brand. Create content and repurpose it. Whatever platform you are using to build your brand consistency is key. You can build your brand through association with an established brand. It can be a quick route to build a brand by leveraging an existing brand. Running adverts has brand value as it is all about building recognition. BEST MOMENTS ‘A personal brand usually gets more ‘cut through’ in the early stages’ ‘I now have a following of 30,000 and its because I’ve been consistent’ ‘There is always a place for the best in any industry’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	21 Nov 2022	Open and Real, Q&A With Nick James	00:30:55
Individuals from the Mastermind Intensive community ask Nick and members of his team wide-ranging questions from Nick’s best moment in business to how it really is working for a driven entrepreneur Nick and his team discuss building a culture of trust and the role of vulnerability and explain how being part of a dynamic motivated team is kept in balance with awareness and driven by Nick setting a high bar KEY TAKEAWAYS We don’t have a clearly defined mission beyond 2024 because it’s important for the team to feel they have reached the goal set and won the game I see myself reducing my player role and doing more of the CEO role moving forward It's only when you are open that you can build a culture of trust When you don’t share vulnerabilities you are putting up a barrier Someone who has experienced a business not going well is better equipped, you know what works and can apply what you’ve learnt previously There are valuable lessons in any experience We are all very aware of the team dynamic and how we operate so that we don’t get any demotivating factors When I have an amazing win I’m all about the next thing BEST MOMENTS ‘It felt like the comeback was complete when I introduced Gary Vaynerchuk on stage at the first Expert Empires event in 2017’ ‘For me, a year is a long time, I’m naturally a short-term thinker’ ‘Being vulnerable and open and sharing with the people closest to me is my greatest asset’ ‘It’s a blessing to be around someone who is so driven’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.
	29 Sep 2024	Building a World-Class Business: Nick James on Growth, Adaptability, and Success	00:46:06
In this episode of Empire Builders, Nick James sits down with Kevin Whelan from the WealthTalk podcast to share his entrepreneurial journey and insights on building a world-class business. Nick, the founder of Expert Empires, takes us from his early exposure to personal development at Tony Robbins seminars to the creation and evolution of his own successful enterprise. Discover how Nick navigated the challenges of starting and scaling a business, including: The transition from one-to-one consulting to running large-scale events and masterminds Adapting his business model to serve entrepreneurs at various stages of growth The importance of recurring revenue and long-term business planning How he turned a space problem into a business advantage by creating his own training centre His agile response to the COVID-19 crisis, pivoting from in-person to online events in just 72 hours Nick's candid discussion about both his successes and missteps offers valuable lessons for entrepreneurs at any stage. Whether you're just starting out or looking to scale your existing business, this episode provides actionable insights on growth, adaptability, and creating a world-class experience for your clients. VALUABLE RESOURCES https://www.wealthbuilders.co.uk/ https://www.expertempires.com https://www.expertempires.com/october2024-tickets https://bit.ly/7figcoachgroup ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.
	29 Jun 2022	Ask Anything Q&A – Balancing Time, Focus and the Clarity of Vision for Success	00:31:19
This is the first episode in an occasional series where listeners can ask Nick anything Today, hear about how Nick manages his time and moves successfully between being focused on his businesses and time spent with family and why it’s a selfish approach, that means he can effectively look after his family, business, and customers in the best possible way He also shares great content about why moving from chaos and confusion to clarity and confidence is all about the vision KEY TAKEAWAYS You need to be able to show up and work at your optimum if you want your business to succeed High performance is about showing up in your best energy with the self-awareness to be focused on the task Focus on the right language and getting your physiology in the right place Moving from chaos and confusion to clarity, certainty and confidence is having a clear vision Vision is made up of purpose -why do you do what you do, Mission – the measurable journey you are on and Values – the standards and attitudes you are committed to in your business Having a clear structure will give you a better chance of success Establish a time structure for when your role as an entrepreneur starts and finishes Prioritising yourself is important so that you can show up in the best way for your family, business, and customers You have to find some time where you are focused on yourself if you want to have the best possible chance of success BEST MOMENTS ‘High performance is showing up in your best energy’ ‘If you want to avoid chaos you have to get clarity on your vision’ ‘It’s okay to put yourself first for a period of time every day so that you are in the best position to look after everyone else’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Améliorez votre compréhension de Empire Builders with Nick James avec My Podcast Data

Chez My Podcast Data, nous nous efforçons de fournir des analyses approfondies et basées sur des données tangibles. Que vous soyez auditeur passionné, créateur de podcast ou un annonceur, les statistiques et analyses détaillées que nous proposons peuvent vous aider à mieux comprendre les performances et les tendances de Empire Builders with Nick James. De la fréquence des épisodes aux liens partagés en passant par la santé des flux RSS, notre objectif est de vous fournir les connaissances dont vous avez besoin pour vous tenir à jour. Explorez plus d'émissions et découvrez les données qui font avancer l'industrie du podcast.

About us Privacy Policy