Email Swipes (Nikki*Elbaz)
Explorez tous les épisodes de Email Swipes
| Date | Titre | Durée | |
|---|---|---|---|
| 18 Sep 2024 | Winning Winback: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email ft. Rand Fishkin | 00:30:41 | |
When your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at the same time. About our guest Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. Ideas you don’t want to miss (08:42) How SparkToro tag teams their email communications – and how each sender flavors their emails with unique perspectives (11:50) The unique lifecycle of the SparkToro customer – and the even more unique response and encouragement of the SparkToro team and communications (19:11) How feeding bias into the email copy actually improves responses and gives the team better feedback (19:57) How they keep this email updated, without maxing out the team (21:31:) Why you shouldn’t use cream in your pasta – and what you should do instead (22:33) The simple filter that helps the team deprioritize the requests that won’t serve their core customers (27:01) The changes Rand wants to make to this email (and every other email he sends) Links from this episode Take a look at the emails we’re talking about today Discover the websites, blogs, podcasts, social accounts, and publications that reach your audience with SparkToro Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here. Connect with Rand on LinkedIn Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 12 Feb 2025 | It’s All in the Relationship: Takeaways from Content Contract | 00:18:28 | |
Let’s dive into the strategies and methods used in the Ness Labs book reveal email, featured in Episode 34. Ideas you don’t want to miss (08:24) Takeaway #1: Use storytelling for these 2 reasons (09:13) Takeaway #2: Email is all about relationships – and relationships are emotional (09:49) Takeaway #3: Take risks, then massage your strategy to reduce risk (10:41) Takeaway #4: Introduce pattern interrupts to balance familiarity with freshness (11:38) Takeaway #5: Use email signatures to kill 2 birds with 1 stone (12:19) Takeaway #6: It’s your contractual right to promote yourself to your readers (14:10) Takeaway #7: Provide value as you sell (15:05) Takeaway #8: Be strategic if you’re sending consistent content (16:55) Takeaway #9: Mix things up with other media to deliver more depth (17:23) Takeaway #10: Nothing sells itself, not even free content your audience will love Links from this episode Take a look at the emails we featured in Ep. 34 Rand Fishkin recommended Anne-Laure for Email Swipes. Did you hear his episode on winback emails? Find tons of ideas for ecomm emails that give value (not just sell) in my Welcome Playbook. Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here. Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 21 Aug 2024 | Data Do’s and Don’ts: Takeaways from Personalized Problems | 00:09:59 | |
Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26. Ideas you don’t want to miss (04:54) Takeaway 1: Use data to personalize for relevance, not for attention (06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff (06:32) Takeaway #3: Make sure you’re using the right kind of data for personalization (07:40) Takeaway #4: Weigh the complexity of personalization vs. the output and value it’ll give you (08:24) Takeaway #5: Lean more on behavioral data than on data that you ask for (08:53) Takeaway #6: Value those replies, read them, respond to them, and use them! (09:34) Takeaway #7: Balance plain text strategy with well designed emails (for ecomm) Links from this episode Take a look at the emails we featured in Ep. 26. Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here. Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com | |||
| 31 Jul 2024 | Doughnut Diversification: How we varied Harvie’s promotional offers, thanks to a cult favorite doughnut shop | 00:06:57 | |
When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie. Ideas you don’t want to miss (01:21) How Harvie founder’s unique background gave rise to Harvie (03:29) The 3 reasons we needed to rethink Harvie’s promotional offers – and the 1 thing that made it tricky (04:58) The lightbulb moment – and why it worked (05:29) Why this email is so short – and what the follow up looked like (06:31) The other times we tried free gift offers for Harvie Links from this episode Take a look at the emails we’re talking about today Live in Pennsylvania? Get fresh, local groceries to your door with Harvie Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here. Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 08 May 2024 | Getting to Yes: Takeaways from Inbox Pause | 00:08:59 | |
Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7. Timestamps (3:23) Takeaway 1: Convert users by helping them to get to the aha moment (5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance (6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams (7:19) Takeaway 4: Challenge your defaults to keep yourself fresh (7:57) Takeaway 5: Get readers hooked with a micro-commitment (8:45) Listen in on Dawn’s experience collaborating on this project – and her insightful thoughts on the email and flow Links from this episode Take a look at the email we’re talking about today Plan more effective onboarding sequences with my SaaS Onboarding Success Pack Be more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.) Grow your business when you join the Creative CEO Academy (I'll earn a commission.) Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 29 May 2024 | Content Challenges | Takeaways from COVID Culture | 00:08:07 | |
Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 15. Ideas you don’t want to miss (01:36) Takeaway #1: Keep your content goal-oriented (06:17) Takeaway #2: Keep your content action-oriented (07:12) Takeaway #3: Don’t forget that sender name reputation is worth more than subject line click-ability Links from this episode Take a look at the email we featured in Episode 15 Balance your content and promos better with my Promo and Launches Playbook or with my Campaign Ideation Masterclass Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here. Give me feedback on Season 1 so I can improve for Season 2 Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 01 May 2024 | Inbox Pause: How we used a GIF to help users visualize their goals – and hit them with Tailwind | 00:12:05 | |
How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than having them paint their own imaginary self portrait for the future? Timestamps (4:27) How I landed on the big idea for this email flow – and the 3 reasons it worked so well (6:52) The type of email that I find hardest to write – and why (8:58) What it was like to write an email flow together with another copywriter (9:53) How this email changed from its original iteration (10:16) The reactions this email garnered Links from this episode Take a look at the email we’re talking about today Supercharge your Pinterest and Instagram marketing with Tailwind Follow Nikki on LinkedIn Grow your business when you join the Creative CEO Academy (I'll earn a commission) Get your free consult with Nikki when you sign up to ConvertKit using this affiliate link (I'll earn a commission) Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 26 Jun 2024 | Brand Balance: Takeaways from Absurdist Adieu | 00:12:12 | |
Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18. Ideas you don’t want to miss (06:11) Takeaway #1: Build your brand’s human side with safety nets (06:16) Takeaway #1.1: Test your sender names (07:43) Takeaway #2: Keep the customer front and center when using humor (10:24) Takeaway #3: Weave branding into your email strategy (11:32) Takeaway #4: Find mini-niches to spotlight and engage with Links from this episode Take a look at the emails we featured in Ep. 18 Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass Thinking of starting a podcast? I highly recommend Chana Greenstein’s podcast bootcamp (nope, not an affiliate!) Missed the Rev episode with Nick Guadio, Reputation REVamped? Listen here Sign up for excellent ecomm insights from Eli Weiss on his weekly All Things CX & Retention (I don’t use the term excellent for many newsletters – this one’s uniquely insightful) Missed the Bitly episode with Devin O’Toole, Love and Links? Listen here Have fun with Jared’s website here Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 10 Jul 2024 | Putting the You in UX: Takeaways from Coding Quizzes | 00:07:36 | |
Let’s dive into the strategies and methods used in the Sinch April Fool’s Day email, featured in Episode 20. Ideas you don’t want to miss (02:26) Takeaway 1: Block the big things into your content calendar (02:09) Takeaway #1.1: Feeling pressured by certain email norms? Strip it down to the why and reformat accordingly (02:48) Takeaway #2: Don’t stop until you hit the dead end of the customer experience (05:08) Takeaway #3: Build brand loyalty when you use (real) exclusivity (05:28) Takeaway #4: Find good mentors. Or… maybe be a good mentor. (06:18) Takeaway #5: Don’t stress if your creative process fluctuates with time Links from this episode Take a look at the emails we featured in Ep. 20 Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 03 Jul 2024 | Coding Quizzes: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience ft. Megan Boshuyzen | 00:27:11 | |
When your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience. About our guest Megan Boshuyzen is the award-winning Senior Email Developer at Sinch Email, overseeing email development for Sinch Mailgun, Sinch Mailjet, and Sinch Email on Acid. She also leads Email on Acid’s monthly “Notes from the Dev” show, helping to advance the email development space by spotlighting thought leaders and sharing best practices. A graphic designer turned email developer, Megan believes that well-designed emails can transform the way businesses communicate with their customers and create positive change. Prior to joining Sinch Email, Megan co-founded Mango and Marigold Press – an award-winning, independent publishing house – and went on to spend more than four years building and growing the email program for the Harold Grinspoon Foundation’s PJ Library. Ideas you don’t want to miss (04:39) The system Megan uses to ship emails for 3 brands with her 2-person team (06:27) The crazy timeline they gave for this email – and why it still wasn’t long enough (!) (07:52) The bajillion variations of emails and landing pages Megan and Julia developed for this one email send (09:04) Why they didn’t link to an external quiz for the non-interactive audience (this one surprised me) (15:42) The creation process of the email (and landing pages) – and where they swiped design inspiration from (19:49) The types of responses the email generated – and how that’s informing their future strategy (24:00) Megan’s favorite brands to swipe from – and why developers tend to use curated feeds for inspiration Links from this episode Take a look at the emails we’re talking about today Make coding emails even faster with Megan’s email design system tutorial for Parcel Unpacked Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here. Check out Uproot’s fun-and-well-designed emails Send better email with Sinch’s email offerings Find Megan on LinkedIn or on her website Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 25 Sep 2024 | Relationships at scale: Takeaways from Winning Winback | 00:10:27 | |
Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30. Ideas you don’t want to miss (03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing (04:48) Takeaway #2: Flex those humility muscles before asking for customer feedback (05:55) Takeaway #3: Use email content to take shared values further (08:00) Takeaway #4: Learn (and use) your customers’ lifecycle (08:49) Takeaway #5: Use choice to increase relevance when you don’t have the right data (09:17) Takeaway #6: Don’t blindly follow your competition (10:02) Takeaway #7: Understand screen fatigue and cut whatever you can Links from this episode Take a look at the emails we featured in Ep. 30 Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 17 Jul 2024 | Choral Closing: How Copyhackers serenaded their decision-making stragglers and empowered confident decision making ft. Ry Schwartz | 00:26:33 | |
When you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program. About our guest Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure program launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few. And he’s done it all without writing a single line of “copy”. Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting launch and funnel copy that connects deeply with your prospects, and “coaches” them into being the perfect buyer. Ry has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients - while training thousands of students as a guest-teacher inside Copy School (by Copyhackers) and his own training platform, Empire Engineering. Ideas you don’t want to miss (4:19) How Ryan does and does not use AI – and the process-improving reasons why (9:05) One of Ry’s humanizing criteria for writing copy (9:39) The mashup of things that inspired this serenading email (5 entire years ago!) (11:09) How Ry sets the tone of cart close emails to empower confident decision making (14:23) What “projectuition” is – and how Ry uses it to normalize and validate pain points (17:11) The feedback Ry got from this email and video (19:58) The strategic change Ry would have made to this email if he could go back in time (21:28) Ry’s favorite brands to cull inspiration from – and why Links from this episode Take a look at the email we’re talking about today Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here. Be amazed by how fresh AppSumo keeps their descriptions for similar products over and over again Get enthralled by the “mundane moment” storytelling of Cheryl Rerrick and Tarzan Kay Connect with Ry on LinkedIn Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 05 Feb 2025 | The Content Contract: How Ness Labs grew to 100,000 subscribers in 5 years, all founded on one simple relationship perspective ft. Anne-Laure Le Cunff | 00:33:30 | |
When you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture its weight, and inspire action. About our guest Anne-Laure Le Cunff is an award-winning neuroscientist, entrepreneur, and author. She founded Ness Labs, an online learning platform offering evidence-based resources for professional and personal growth, which weekly newsletter has more than 100,000 readers. She is also a researcher at the Institute of Psychiatry, Psychology & Neuroscience of King’s College London, where she studies the neurodevelopment and evolutionary neuroscience of curiosity. Previously, she was an executive at Google, where she led digital health projects. Her upcoming book, Tiny Experiments, will be published in March 2025. Ideas you don’t want to miss (08:52) How Anne-Laure approached the creation of the “the most important newsletter I have ever sent” (09:58) Her super simple content strategy and how it’s led to list growth (14:24) The foundational analogy Anne-Laure uses that earns her audience’s trust and loyalty (11:55) How Anne-Laure gives neuroscience emails a personal touch (16:14) Why sending this book reveal newsletter felt nostalgic (22:35) The creative solution that “allowed” Anne-Laure to market her book while still providing her trademark neuroscience content (27:25) The 3 phrases of the Ness Labs’ list growth that attracted 100K subscribers in just 5 years Links from this episode Take a look at the email we’re talking about today Become the scientist of your own life when you subscribe to Anne-Laure’s emails. Anne-Laure’s book, Tiny Experiments, will help you rethink your approach to goals, creativity, and life itself. Preorder now (until March 2025) to access exclusive bonuses. Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass Free consult when you sign up to Kit (formerly ConvertKit) using this affiliate link. Terms and conditions here. Get inspired like Anne-Laure does with James Clear’s 3-2-1 Newsletter Connect with Anne-Laure Le Cunff on LinkedIn and Instagram Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 07 Aug 2024 | Split Tests, Surveys, and Segments: Takeaways from Doughnut Diversification | 00:09:16 | |
Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24 Ideas you don’t want to miss (02:47) Takeaway #1: Judge carefully (04:11) Takeaway #2: Segment your list… but… do so with a grain of salt. (05:29) Takeaway #3: Test your offers before defaulting to that discount (06:26) Takeaway #4: Use research to answer your questions (07:00) Takeaway #5: Use email to test what research can’t answer for you (07:55) Takeaway #6: Match your copy to what your audience needs to hear (08:53) Takeaway #7: Realize that there is no objective definition for “valuable” Links from this episode Take a look at the emails we featured in Ep. 24 Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 02 Oct 2024 | Reply To: How Doodle played with email to push pain point buttons and increase paid upgrade conversions by 64% | 00:07:49 | |
When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increase paid conversions by 64%. Ideas you don’t want to miss (03:21) The goal of the emails in this sequence – and why things are different nowadays (03:57) Why we decided to go hard on voice (05:05) How this email was misunderstood (05:56) The good, the bad, and the ugly feedback we got from this sequence (06:49) What contributed to the resounding success of this email sequence Links from this episode Take a look at the email we’re talking about today Plan more effective campaigns with my Ecomm Playbooks or SaaS Success Pack Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here. Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 04 Sep 2024 | Breaking Best Practices: Takeaways from Cold Connections | 00:12:30 | |
Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28. Ideas you don’t want to miss (04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project (05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be (05:55) Takeaway #3: Give yourself the time to let the full process happen, without pressure (06:08) Takeaway #4: Be quick with cold (but not in the way you think) (07:12) Takeaway #5.1: Don’t be scared to follow up (07:41) Takeaway #5.2: Find that balance of following best practices (10:32) Takeaway #6: Responses is where you’re going to feel that human relationship-ness of email, for better or for worse (11:44) Takeaway #7: Again, find your space within best practices – and use this to know if you’re breaking them safely. Links from this episode Take a look at the email we featured in Ep. 28 Swipe all the interesting bits on the Podmatch website Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 05 Jun 2024 | Bonus Episode: Behind the Scenes of Email Swipes Season 1 | 00:10:38 | |
Whew, it’s been a fun season! Let’s take a peek behind the making of Email Swipes! And hey, you can even shape Season 2 when you gimme feedback on Season 1. Ideas you don’t want to miss (01:05) Why I started Email Swipes despite the fact that I’m not your classic podcast person (03:41) The one thing I’d do differently if I was launching Email Swipes again (04:28) The best part of the launch (that I almost didn’t even include) (04:39) Why I edited the first 10 episodes myself – and why I started outsourcing the editing (06:10) How I use AI (and how I don’t) for Email Swipes (06:54) The most surprising things about podcasting (08:01) The most rewarding thing about podcasting Links from this episode Give me feedback on Season 1 so I can improve for Season 2 Check out everyone’s guesses on what I was launching (on the success page of the survey, @#sorrynotsorry) Subscribe to Jason Fiefer’s awesome newsletter Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 31 Jan 2024 | New to Email Swipes? Here's what it's all about! | 00:00:34 | |
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an email expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your work. | |||
| 31 Jan 2024 | Budget Breakthrough: How a pricey EdTech brand closed sales with a variation of the 9-word email (ft. Joanna Wiebe of Copyhackers) | 00:21:21 | |
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand. Ideas you don't want to miss (3:05) Why email isn't dead (despite TikTok stats looking mighty shiny) (6:02) How one brand's missed opportunity inspired this email swipe (9:45) Why this email is "not a work of copy genius" – and why that can give you a leg up over AI (12:50) How sending to a cold list can actually be a fun challenge (15:11) The technical Klaviyo mistake that almost tanked this email (17:14) Whether this email would work for a B2C audience (18:44) Jo's favorite brand to swipe from right now (listen to her pronounce it 5 ways!) All about our guest, Jo: The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers and co-founder of Boxcar Email Agency. Her work has driven multi-millions in revenue for the likes of BT, Glowforge, Huel, Tesco, and Wistia. Google, Amazon, LinkedIn, and Shopify trust her to train their teams and customers. And she's a popular speaker at events like Business of Software and CXL Live. You can find her books, articles, and courses at copyhackers.com. Links from this episode: Take a look at the email swipe we’re talking about today Follow Jo on Twitter and LinkedIn Get lost in all the the awesome content on Copyhackers Hire Boxcar to get Jo and team on your emails Grow your business when you join the Creative CEO Academy (I'll earn a commission.) Swipe Hiut's emails like Jo does Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode: Or find on your favorite podcast player | |||
| 07 Feb 2024 | Don't scoff, save! Plus: a surprise sequel | Takeaways from Budget Breakthrough | 00:13:15 | |
Let's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1. Plus, don't miss the surprise sequel to this email story! Takeaways (1:35) Takeaway #1: Email isn’t dead, but it is getting stale. Instead of chasing new, shiny platforms, how can you do email “fresh”? (3:08) Takeaway #2: Don’t scoff – save! Use “bad” emails to inspire good ones. (3:48) Takeaway #3: Just do behavioral emails. The work is worth it. (4:22) Tip: Gmail will thread – and bump up – a second email that has the same subject line as the previous email. (6:02) Takeaway #4: Evaluate your strategy against the big picture. Make sure any cleverness/fun/creativity isn’t getting in the way. (7:11) Takeaway #5: Don’t forget the Rule of One. Write to one person. Picture that one persona, and write to them. (8:10) Takeaway #6: Don’t underestimate intangible urgency. Structure drivers and motivators as urgency plays. Plus: Know Thy Customer (9:32) Takeaway #7: Tease cautiously. Use them for exciting launches or drops, use them if you’re a cult brand, and make sure you include a CTA. (10:49) Bonus: 1:1 abandoned cart emails work really well for pricier products Links from this episode: Take another look at the email we featured in Episode 1 Take a look at the surprise sequel abandoned cart email Grow your business when you join the Creative CEO Academy (I'll earn a commission.) Get Nikki's email musings at nikkielbaz.com/subscribe. Subscribe to Email Swipes and never miss another episode: Or find on your favorite podcast player | |||
| 14 Feb 2024 | Love and Links: How Bit.ly’s Valentine’s Day email stole the internet’s heart (ft. Devin O'Toole of Bit.ly) | 00:23:58 | |
What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine’s Day love letter to your customers. Ideas you don't want to miss: (4:00) How lack of legal approval actually inspired a better email (9:05) The elements that gave this email an authentic feeling of caring (10:50) Why it’s okay that this email’s impressions aren’t measurable (13:43) How Devin swipes from social media strategy (maybe he should start a podcast called Social Swipes 😜) (14:50) The viral response the email generated – and how the team snowballed its visibility (18:04) The only thing Devin would change about the email (21:42) Why Devin does NOT take inspiration from the emails in his inbox About our guest, Devin Bitly's Devin O'Toole is an accidental email marketer and former creative with over a decade of marketing experience across SaaS and retail. Links from this episode Take a look at the email we’re talking about today Follow Devin on LinkedIn Get all the link tools you need from Bit.ly Grow your business when you join the Creative CEO Academy (I'll earn a commission.) Get Nikki's email musings at nikkielbaz.com/subscribe. Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player 💬 Free consult when you sign up to ConvertKit
Sign up to ConvertKit using this affiliate link and you'll earn a free 30-minute consult that we can use to set up your list strategy, live edit your welcome sequence, or whatever else you want to use our time for. Terms and conditions here. | |||
| 21 Feb 2024 | Think outside the inbox | Takeaways from Love and Links | 00:11:07 | |
About this episode Let's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3. Takeaways (1:37) Takeaway #1: Take stock of your customer lifecycle after big changes. (3:47) Takeaway #2: Don’t be scared to sell. The products you’re pitching provide value, as long as you’re not being too pushy. (4:46) Takeaway #3: Stop evaluating emails by length. Instead, focus on the outcome of the length. (6:16) Takeaway #4: Borrow from other media (8:06) Takeaway #5: Think outside the inbox, especially if you’ve got a team to help amplify (9:24) Takeaway #6: Try a sentiment rating system Links from this episode: Take another look at the email we featured in Episode 3 Grow your business when you join the Creative CEO Academy (I'll earn a commission.) Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode: Or find on your favorite podcast player | |||
| 28 Feb 2024 | Survey Sweets: How Licorice.com uses email to collect inspiring customer feedback (ft. Jonathan Packer of GOAT Foods) | 00:13:46 | |
When you sell out of thousands of pounds of licorice mere months after launch, how do you learn why? And how to do it again? Especially if – like most brands – you’re hesitant to bother your customers? Listen in on how Licorice.com’s customer survey email gave them – not just decision data – but warm and fuzzy validation that has them hitting send on feedback requests without any hesitation. Timestamps: (1:31) How a domain name (and COVID-19) moved Jonathan from corporate to ecomm (3:40) The crazy inspiring feedback this email generated – and how it led to a relationship with one of the world’s wealthiest (5:19) How the team knows when to survey their customers (6:40) The survey questions they asked – and the one that got the best responses (8:02) The A/B test results from their “best practice” sender name (11:55) The brand Jonathan swipes from for design and structure inspiration (12:08) The brand that convinces Jonathan that he’s getting real, personal 1:1 emails – despite him knowing he’s in a funnel About our guest Jonathan is the co-founder of GOAT Foods, parent company to seven gourmet snack companies. Links from this episode: Take a look at the email we’re talking about today Follow Jonathan on LinkedIn Munch on some goodies from the GOAT foods family: licorice.com or pretzels.com or chocolate.com or caramels.com or cashews.com Get design inspiration from hexclad.com Dare to remember that the flockfoods.com email’s are automated Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 06 Mar 2024 | No harm in asking | Takeaways from Survey Sweets | 00:12:34 | |
Let's dive into the strategies and methods used in the Licorice.com feedback request email, featured in Episode 5. Takeaways (2:03) Takeaway #1: Show, don't tell. (But, for real.) (3:32) Takeaway #2: Turn likability into reciprocity by using You vs. We (5:23) Takeaway #3: Couple logic with inspiration to get over your fear of surveying customers (6:50) Takeaway #4: Try psychological incentives before physical incentives (8:32) Takeaway #5: Test best practices (8:56) Takeaway #6: Listen to your intuition, especially when dealing with humans (9:29) Takeaway #7: Couple list-wide feedback initiatives with individual, behavior-based surveys Links from this episode: Take another look at the email we featured in Episode 5 Take a look at the non-customer version of the email Take a look at the survey sent to non-customers Grow your business when you join the Creative CEO Academy (I'll earn a commission.) Be more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.) Understand when to send feedback / review / upsell / and other strategy emails when you join Email Mastery. Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode: Or find on your favorite podcast player
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| 13 Mar 2024 | Reputation “Rev”amped: How Rev used email to regain favor after getting trashed by the New York Times (ft. Nick Gaudio) | 00:25:42 | |
How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt brand equity, reinvigorated the dispirited team, and grew a cult-like following. Timestamps: (3:14) Why the New York Times slammed Rev – and how Nick took the opportunity to turn around the brand voice by the (sled) reigns (4:32) How they reduced risk pre-send (6:59) The follow up email that snowballed the campaign viral-ity (10:31) Why you shouldn’t plan an airtight content calendar (13:00) How Nick reapplied media principles and community building methodology to bust expectations (15:28) The benign violation theory that gives these emails their magic (19:19) The craziest job offer story that sounds too crazy to be true (22:23) Why Nick's favorite email lists change so frequently About our guest Nick Gaudio is a native West Virginian, ENFJ, Ravenclaw, Scorpio, Wood Ox, and Chaotic Good. He's earned an MFA from The University of Michigan, as well as seven awards from the Press Association as a reporter. Nick has served as a writer and/or email expert for many companies, large to small, B2B to B2C, ecom to SaaS: including theCHIVE.com, Saatva, Rev, Infinite Ranges, RunYourPool, and most recently, Rattle. He lives in Austin with his very patient wife and three toddlers. Links from this episode: Take a look at the first email we’re talking about today Take a look at the second email we’re talking about today Follow Nick on LinkedIn Grow your business when you join the Creative CEO Academy (I'll earn a commission.) Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player 💬 Free consult when you sign up to ConvertKit
Sign up to ConvertKit using this affiliate link and you'll earn a free 30-minute consult that we can use to set up your list strategy, live edit your welcome sequence, or whatever else you want to use our time for. Terms and conditions here. | |||
| 20 Mar 2024 | Humor Me | Takeaways from Reputation "Rev"amped | 00:08:40 | |
Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9. Takeaways (2:32) Takeaway#1: Creativity isn’t magic (3:25) Takeaway #2: Safe risks are the name of the game (4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability (7:03) Takeaway #4: Be understanding of clients/boss’ hesitations to risk Links from this episode: Take another look at the email we featured in Episode 7 Get access to Nick's class on creativity when you join Email Mastery. Get really jealous of Dr. Eric's Fier's patients when you take a look at his site. Grow your business when you join the Creative CEO Academy (I'll earn a commission.) Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode: Or find on your favorite podcast player | |||
| 27 Mar 2024 | Digit disclosure: How sharing “bad” numbers built subscriber trust (and increased signups) ft. Hannah Shamji | 00:29:12 | |
What happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever. Timestamps: (4:30) How Hannah’s research brain – and TikTok culture – led to this email (12:51) The balancing-act-slash-experiment that is Hannah’s email list (14:37) How to set objectives in research so you don’t color the data (18:09) The measure Hannah used for this email, in absence of replies (21:29) The ripple effect this email gave to Hannah’s overall personal brand About our guest Hannah is a Consumer Psychologist for growth-stage startups. She's also a Cornell Psych Grad & trained therapeutic Counsellor with 10 years of experience in qualitative research. Now she helps clients like HubSpot and Shopify Plus decode how their customers think, so they can connect with (and convert!) the human behind the buyer. Links from this episode: Take a look at the email we’re talking about today Take a look at Jason Fiefer’s email with the full story of Naveen’s reframe Follow Hannah on LinkedIn Get more transparent insights from Hannah at hannahshamji.com/newsletter Grow your business when you join the Creative CEO Academy (I'll earn a commission) Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player 💬 Free consult when you sign up to ConvertKit
Sign up to ConvertKit using this affiliate link and you'll earn a free 30-minute consult that we can use to set up your list strategy, live edit your welcome sequence, or whatever else you want to use our time for. Terms and conditions here. | |||
| 03 Apr 2024 | To Share or Not to Share | Takeaways from Digit Disclosure | 00:10:27 | |
Let's dive into the strategies and methods used in Hannah's webinar registration email, featured in Episode 13. Takeaways (4:38) Takeaway #1: Vanity metrics are so easy to get sucked into (5:57) Takeaway #2: Sometimes you can turn a "no" into a "yes, if..." (7:29) Takeaway #3: You can't please the people you normally please – 100% of the time. (8:15) Takeaway #4: Use these two barometers to test if you're oversharing: #1: Is this helpful for my audience? #2: Is sharing this appropriate for my audience? (9:41) Takeaway #5: Hit reply on emails that you like! Links from this episode: Take another look at the email we featured in Episode 9 Build your email toolbox when you join Email Mastery. Grow your business when you join the Creative CEO Academy (I'll earn a commission) Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode: Or find on your favorite podcast player | |||
| 10 Apr 2024 | Forgotten Flights: How POWERUP Toys used nostalgia to lift their abandonment recovery rate (ft. Sophia Dagnon of GetUplift) | 00:22:38 | |
What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order. Timestamps: (3:07) The first step the GetUplift team takes before they touch any copy (4:42) How the customer research fed this email idea (6:34) The standard emotion of abandoned cart – and what Sophia focused on instead (7:37) The little extras that make this abandoned cart shine (11:03) An excellent A/B split for all abandoned cart sequences (12:58) Sophia’s tip for testing unconventional things (17:47) How this sequence gave a feedback loop to optimize further sequences (18:09) The one thing Sophia would change to improve this email About our guest Sophia helps some of the coolest, high-growth brands around connect with their customers' actual needs and increase conversions as the Head of Research and Copy at GetUplift. Links from this episode: Take a look at the email we’re talking about today Follow Sophia on LinkedIn Check out her work (or read some cool stuff about CRO & emotional marketing) at getuplift.co Join the newsletter while you’re there, it’s neat Grow your business when you join the Creative CEO Academy (I'll earn a commission) When you’re stuck, get big picture positioning reminders from Tovala Get Nikki's email musings at nikkielbaz.com/subscribe Subscribe to Email Swipes and never miss another episode: Or find on your favorite podcast player | |||
| 14 Aug 2024 | Personalized Problems: How Powtoon swiped a hack from their sales rep to increase email opens – and webinar attendance ft. Anna Levitin | 00:28:04 | |
When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates. About our guest Anna Levitin is an Email & Lifecycle Marketing Specialist, formerly Email & Marketing Operations Lead at Powtoon. Anna is an email enthusiast with a talent for AB tests, segmentation, and positive ROI. Cultural anthropology background empowers her passion for understanding customers' behaviors, anticipating their needs, and delivering personalized content. She has vast experience working with SaaS and e-commerce products. Anna is an international speaker at email conferences, podcast guest, and vivid evidence that email is far from dead. Ideas you don’t want to miss (05:23) How webinars fit into the overall Powtoon content strategy - and how they use them to build community and celebrate their customers (09:14) How they deeply personalize their webinar flows based on each user’s data (10:49) How they swiped from one of their sales rep’s hack to increase open and attendance rates (19:26 How they use design to demonstrate the varied benefits of their webinars (21:42) How they weave feedback throughout the customer experience to continuously personalize the user experience Links from this episode Take a look at the email we’re talking about today My $37 customer interview packet can give you the Voice of Customer Data you need to swipe the Powtoon subject line strategy. It has everything you need to run better customer interviews: email templates, goal setting sheets, checklists – and 114 questions, divided by your research goals. Want more ideas for using your customer data than just subject lines? Check out my $43 masterclass on generating endless ideas from customer reviews. Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here. Create videos in minutes with Powtoon See how Grammarly gamifies usage in their emails and how Slack visually categorizes their emails Enjoy the fun, engaging emails Casper and Inspired by Iceland Connect with Anna on LinkedIn Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 14 May 2024 | Putting the Cart before the Source | Takeaways from Forgotten Flights | 00:06:45 | |
Let’s dive into the strategies and methods used in the POWERUP Toys abandoned cart email, featured in Episode 11. Ideas you don’t want to miss (02:08) Takeaway 1: Research gives you relevance. (03:03) Takeaway 2: Templates have their place, but they’re limited (03:26) Takeaway 3: Use abandoned carts to motivate, not just remind (05:29) Takeaway 4: Layer in emotion – it’s how people make decisions! (05:52) Takeaway 5: Test your buttons – boring often converts better Links from this episode Take a look at the email we’re talking about today Plan more effective abandoned cart sequences with my Abandonment Playbook Grow your business when you join the Creative CEO Academy Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 28 Aug 2024 | Cold Connections: How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed ft. Alex Sanfilippo | 00:29:59 | |
When you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer? If you’re Alex Sanfilippo of PodMatch, you disregard your mastermind’s “don’t do it!” advice and offer your $1,200 course, completely free – and build relationships as you build up the global podcasting community. About our guest Alex Sanfilippo is the founder of PodMatch.com, a software that automatically matches podcast guests and hosts for interviews. Alex is also the host of the top-rated podcast, Podcasting Made Simple, and a lead educator in the podcasting industry. Alex's sole focus is to serve independent podcast guests and hosts so they can grow their influence and revenue so they can better serve their listeners! Ideas you don’t want to miss (02:42) Alex’s original cold pitching strategy and why he decided to overhaul it (06:37) The creation process of this email and Alex’s genius workflow for writing like he speaks (09:22) The #1 strategy that people don’t realize that makes cold email successful – and how Podmatch takes it to the next level, across all of their emails (10:41) Why Alex only sends one email and not a whole cold sequence (plus, a good litmus test for knowing when you can break best practices) (13:17) One really unique thing about the responses that this email generates (14:50) Why Alex’s mastermind advised against his strategy – and how he used that story to generate more accountability and commitment from recipients (17:20) Why this send was so scary and Alex’s multi-prong strategy for dealing with negative responses (20:06) How this email is truly serving and impacting podcasters – and how Alex makes personal communication scaleable (27:37) Alex’s favorite emails to swipe from Links from this episode Take a look at the emails we’re talking about today Want to be featured as a guest on podcasts? Have a podcast and need great guests? You need Podmatch. Check out the amazing PodMatch course/community by taking the PodScore quiz Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass Free consult when you sign up to ConvertKit using this affiliate link. Terms and conditions here. Connect with Alex on LinkedIn Get the high-value emails that Alex swipes from: Michael Hyatt and Brendon Burchard Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 24 Jul 2024 | Getting Emotional: Takeaways from Choral Closing | 00:10:29 | |
Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22. Ideas you don’t want to miss (04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should (07:42) Takeaway #2: Would you say this in real life? Maybe that’s okay, maybe it’s not, but you need to dig into the why (08:22) Takeaway #3: It’s your job to take the reins on emotion (09:55) Takeaway #4: Every touchpoint is a branding opportunity. Which means every email is a branding opportunity. Links from this episode Take a look at the email we featured in Ep. 22 Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack Get better results from your relationships by reading Never Split the Difference Listen to more genius insights from Sophia in Ep. 11 Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 21 May 2024 | COVID Culture: How we used a Vietnamese PSA to foster positivity and social responsibility for Awara | 00:08:04 | |
How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara’s Earth Day sale, at the height of COVID-19. Ideas you don’t want to miss (02:01) The new idea the team came up with, to replace the original IRL initiative (03:13) What made this email risky (03:58) The disappointing response this email got (04:46) A similar email I once got from a different brand Links from this episode Take a look at the email we’re talking about today Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass Give me feedback on Season 1 so I can improve for Season 2 Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||
| 19 Jun 2024 | Absurdist Adieu: How Drizly said goodbye in style (despite the brief requiring an absurd amount of emails) ft. Jared Jones | 00:34:05 | |
How do you bid farewell to your subscribers after building a fan base who consistently posts your emails to social? Oh, and you’re not tasked with sending one or two goodbyes – your brief includes 19 (!) reminders. If you’re Jared Jones, formerly of Drizly, you lean into the humor of the situation and craft a sendoff that perfectly matches the absurdist voice your brand is loved for. *About our guest* Jared Jones is a writer, musician, and one-time podcast guest living in Boston, Massachusetts. He's currently trying to sell his first screenplay so if you happen to know any famous movie producers, well, that'd be pretty neat. *Ideas you don’t want to miss* (05:25) How Jared used his comedy background to develop the Drizly voice – and his “test the fences” barometer (11:43) How the team planned the 19-email-20-push (!) Drizly goodbye – and how the idea was borne from the absurd amount of emails they had to send (12:49) How the “last Western” movie influenced the idea and imagery of the campaign (16:55) Jared’s brainstorming strategy – and elusive methods for defining a creative process (21:25) The results of the goodbye emails (and other fun subscriber reactions over the years) (28:30) How Jared is transitioning to a new role at a 100-year old brand that has tighter fences (30:13) Jared’s favorite brands to swipe emails from (32:14) A neat trick Jared uses to build loyalty with his readers *Links from this episode* Take a look at the emails we’re talking about today Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass Check out the product description pages (PDps) on Firebox’s site Follow Jared’s journey as he shapes the evolving Stanley Black and Decker Craftsman voice See how Liquid Death’s voice touches everything they do Replace your Drizly fix with another “absurdist” brand, Goodr Check out how Chubbies speaks straight to their audience Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com *Subscribe to Email Swipes and never miss another episode* Or find on your favorite podcast player | |||
| 09 Oct 2024 | Is the Customer Always Right? Takeaways from Reply To | 00:07:49 | |
Let’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32. Ideas you don’t want to miss (03:47) Takeaway 1: Know your audience and tailor your strategy to their reality. (04:35) Takeaway #2: Always remember that your first sell is the internal team, not just the subscribers. (05:42) Takeaway #3: Weigh the pros and cons. We may be best serving our customers, even if they think we’re doing things wrong. (07:17) Takeaway #4: Know your lines. What matters to you as a brand? What matters to you for your customers? Links from this episode Take a look at the emails we featured in Ep. 32 Learn the amazing benign violation theory from Nick Guadio in Episode 9 Hannah taught us the say-do gap in a LinkedIn post, but she also came on for an amazing episode Hear Rand Fishkin question standard business practices in Episode 30 (also hear about the SOC2 compliance requests they know they can tune out Listen in on some of the hate mail Drizly got from Jared Jones in Episode 18 Hear how Alex Sanfillipo of PodMatch tunes out insulting feedback in Episode 28 Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack Follow Nikki on LinkedIn Get Nikki's email musings at nikkielbaz.com/subscribe Let me know what you thought about the episode by emailing podcast@nikkielbaz.com Subscribe to Email Swipes and never miss another episode Or find on your favorite podcast player | |||