eCom@One with Richard Hill (eCom@One)

Damien Roux is the CEO of Drimify, a gamification platform for eCommerce retailers who want to add a level of fun and interaction to the online experience. Christopher Bradley is a Product Specialist at Drimify, he applies game mechanics to make difficult tasks more engaging. Their mission is to help retailers harness the power of gamification to tell brand and product stories to encourage people to buy products!

In this episode. Damien and Chris chat about all things gamification and eCommerce. Find out how one of their clients achieved a 92% increase in average order value through a discovery quiz campaign and how a 30% discount enticed customers to buy 2 or 3 items instead of just one!

Listen as Damien and Chris discuss the common mistakes that  retailers make with gamification, strategies for success, your must needed tech stack and tools. Don’t lose out on wasted revenue, incorporate this tactic into your eCommerce strategy. 

Shanif Dhanani is the Founder of Apteo, a software that helps eCommerce brands personalise their marketing campaigns by using AI to predict what their customers will buy next. Shanif has worked on the Data Science team for Twitter, so he knows a thing or two about data!

In this podcast, Shanif shares how companies can use Apteo to identify upsell and cross-sell opportunities without being pushy, the biggest mistakes companies are making with data collection and how marketers can keep up to date with the latest developments. 

Find out how to collect high-quality first party data or be at risk of crumbling once the changes in cookies happen. Shanif chats about how every eCommerce business can build a quiz to engage the customer, to collect good data and show them relevant products. 

Finally he discloses his opinion on Elon Musk buying Twitter, you don’t want to miss this one!

Jeff Sawyer Lee is the Co-Founder of FitTrack, a modern health management ecosystem. From the outside looking in, Jeff had a dream career. However, his six-figure banking job left him feeling unfulfilled so he decided to enter the world of entrepreneurship to find more purpose in his life. 

In this episode, he shares how he scaled his business without focusing his budget on brand marketing. He shares FitTrack’s mission and how he bounced back from failure. He discloses his secret for growth and why you need to A/B test everything to understand your customer.

Find out how Jeff creates SMS campaigns that sell more products than email marketing, with a staggering 65% open rate. He discusses the power of personalisation and how to truly delight your customers.

Jeff shares his positive outlook and how a growth mindset is pivotal for success in the fitness industry. This podcast is full of advice and implementable tips to make your business more customer-focused. Listen now! 

Monique Hoelker is a Customer Training Specialist for ActiveCampaign. Based in Chicago, they’re one of the world’s leading customer experience automation platforms who strive to help businesses grow by creating meaningful connections with their customers.

In this episode we focus on email marketing and exactly how you can make it your leading strategy for customer retention. We use email for everything; from work, to social media accounts, to online shopping, nearly everybody has one. Email usage is set to carry on rising by 3% year on year for the foreseeable future, which is why it has become an essential tool for staying connected with your buyers.  

Mo gives some fantastic advice that you can start implementing to ensure your email strategy is bringing in big results, including how to improve your open and click-through rates, preventing email fatigue, the most effective segmentation strategies, as well as how to design your emails so that they set the right tone for the relationship with your customers.  

So listen in and find out exactly how email marketing can work for your business!  

In this episode of eCom@One with Richard Hill, we tackle one of the most critical and often misunderstood challenges in modern eCommerce, marketing attribution.

Joining us is James Hawkins, Senior Partnership Manager at Triple Whale, who brings a sharp perspective on why attribution has become increasingly complex in the wake of privacy shifts like iOS 14.5 and GDPR. 

James breaks down the core issues eCommerce brands face today, exposing the limitations of outdated models like last-click attribution and offering actionable insights into how AI and machine learning are reshaping the attribution landscape.

From identifying common data blind spots to implementing more accurate, holistic tracking strategies, this conversation is packed with high-value takeaways. We also explore how Triple Whale’s advanced attribution tools empower brands to make smarter decisions, maximise Ad spend and accelerate growth.

Whether you’re an agency leader or eCommerce professional, this is a must-listen for anyone serious about mastering attribution in today’s privacy-first world.

Topics Covered 

00:23 - Meet James Hawkins and understand his role at Triple Whale

05:10 - Attribution strategy is crucial, especially post-iOS 14, requiring a comprehensive plan to sustain effective business growth

06:29 - eCommerce brands face issues with attribution tracking, such as incorrect calculations and common mistakes impacting accuracy

12:10 - Start confidently with reliable data, continually refine strategies considering seasonality, global events and other factors

14:55 -Triple Whale centralises data for acquisition and attribution via server-side tracking, enhancing data quality and understanding. It features tools like Sonar for pushing event data to ad platforms like Meta, Google, and Klaviyo

18:46 - Triple Whale helps businesses gain a holistic understanding, forecast growth, benchmark against competitors, and strategise effectively for scaling

20:34 - As businesses grow, they diversify marketing efforts across multiple channels, including TikTok, Meta, Search Ads, Email Marketing, SEO, and PR. However, some channels may mislead with attribution metrics

26:16 - Embracing AI is crucial for efficiency and future success in marketing

27:01 - The rapid evolution of platforms and integration of AI in businesses is a major concern keeping business leaders up at night

32:08 - Attribution challenges arise from tracking gaps due to privacy laws, which AI helps bridge

33:59 - Where AI is heading in the next 18 months?

37:28 - Embracing AI enhances content creation, boosting output and quality, giving a competitive edge

41:54 - Book recommendation

Tobi Oluwole is a Nigerian entrepreneur based in Ottawa, Canada. During the day he works as a Merchant Success Manager at Shopify. He is the Co-Founder of 3Skills - a company that has helped more than 150 people land full-time jobs in Canada since 2019. Tobi is also the Founder of TPS Accelerator which is an 8-Week virtual program that teaches people how to build a second stream of income with a side hustle. 

In this episode, Tobi talks about how he’s helped Shopify stores grow their businesses and the specific tools within Shopify that can make a massive difference to your customer experience. He explains the biggest mistakes merchants make with their stores that could be hindering their growth and gives advice on how to avoid them. 

With the number of eCommerce businesses hugely increasing since lockdown, Tobi also discusses ways to get ahead of competitors if you’re selling in a competitive niche, such as drilling down into your target audience and focussing on testing your products. 

If you’re a Shopify store owner, or are thinking of starting a Shopify store, then this episode is definitely for you! 

Mid-market merchants, do you feel lost and forgotten in a rapidly evolving eCommerce landscape? 

Jason Nyhus, General Manager and President at Shopware, joins Richard in this episode to delve into the mid-market merchant world. He brings 20-years of expertise to the table, specialising in software development during his career. Shopware is a German born open source eCommerce platform that helps merchants increase their online sales. 

Listen in to hear the key findings from the “Forgotten Mid-Market Report” - an unbiased piece of research funded by Shopware and conducted by Rick Watson. It explores those merchants stuck with a legacy platform and discusses how to evaluate solution providers and approaches, and which to consider in a selection set. 

He shares crucial advice for eCommerce companies, especially the neglected mid-market segment and the impact of major acquisitions. Discover how technology can be leveraged to optimise customer experiences and increase the profitability of your business. 

Jason also shares insights into the power of digital sales rooms and the importance of product roadmaps in the eCommerce space. So, grab your headphones and get ready for an insightful conversation that could revolutionise the way your business approaches your online strategies.

Topics Covered

0:23 - His 20 year journey in eCommerce that has led him to become the President of Shopware

04:14 - Online merchants should focus on complexity over revenue

07:53 - Report titled "Journey of the Mid Market Merchant". Unbiased research

10:54 - Key takeaways from the forgotten tech market

14:45 - Discussion about global channels

18:21 - Choosing software providers is confusing for merchants

22:54 - Advising on diverse products, securing funding for growth

26:59 - Upgrade to self-funding modern commerce platform

30:02 - Shopware seeks innovation, raises $100M in funding 

31:42 - Complex statement simplifies experiences, revamps digital sales

35:45 - How to connect with Jason and his book recommendation 

Chloë Thomas has nearly 20 years of experience in the eCommerce sphere, working with a range of retailers and marketers, for both national and global brands. She has extensive knowledge in email marketing, Google and Facebook Ads.

She is a national eCommerce speaker, hosts her own eCommerce podcast and has published a selection of eCommerce books. 

This podcast covers effective email marketing tactics, how to be truly customer focused, strategies that can grow online businesses and how you can achieve a competitive edge.

Is it time to grow your international footprint? 

In this podcast episode Shaun Loughlin, Head of eCommerce and Technology at LeMieux, joins Richard Hill to discuss all things global expansion. During his time at the UK’s premium equestrian brand LeMieux, Shaun has grown the eCommerce team from 1 to 17 employees and boosted business growth by an impressive 200%!

Shaun explores LeMieux’s mission to be the most exciting global equestrian brand, his unexpected journey into eCommerce and the strategies driving their impressive expansion. 

From the importance of brand storytelling and emotional connection with customers to the intricacies of omnichannel strategy and the role of continuous learning in this rapidly changing industry, Shaun shares insights that are sure to help you with your growth journey.

Whether you're interested in scaling your eCommerce operations or establishing a strong brand presence in new markets, this episode has something for you. Don't miss out on these valuable learnings from an experienced voice in eCommerce.

Topics Covered 

00:37 - How Shaun ended up leading the eCommerce for LeMieux with an unexpected career journey 

05:28 - Jodie Bradshaw, a self-taught eCommerce Manager and equestrian enthusiast, built a successful website that benefited from strong brand distribution and a large social media following

07:56 - Hiring a data manager and implementing a product information management system transformed operations, enabling better data access, scalable marketplace expansion, and website localisation

09:41 - Focus on optimising data feeds with essential details beyond basic attributes for successful multimarket eCommerce

14:19 - Identify US, choose strategy, start with Google Ads - their global expansion strategy

17:12 - eCommerce growth demands constant warehouse expansion adaptation

22:24 - Brand value provides resilience and competitive advantage

23:16 - Differentiating with brand is a game changer

28:17 - Unsustainable business models lead to brand collapse

29:44 - Managing shopping feeds involves more than being the cheapest 

32:46 - Strong brand offers unmatched quality at affordable prices

36:43 - Scaling profits but struggling with capacity strain

40:14 - Knowledge is accessible; engage with events and trends

42:33 - Strategically nurture brand communities for sustainable growth

Richard Hill is joined by Brad Houldsworth , a seasoned eCommerce professional with over 15 years of experience in marketing. As the Director of Sales and Strategy at Remarkable Commerce, Brad is responsible for the innovation instilled in the agency, sales and marketing activities, leading the team and onboarding multi million pound clients. 

In this podcast, Brad shares valuable insights into eCommerce strategies and technological usage. If you are struggling with deciding which sales channels to stock your products on, this episode is for you. Listing on other channels that aren’t just your website will boost customer acquisition, loyalty and enhance your data capture. 

Choosing the right technology for your business can be a minefield, it is the reason your sales skyrocket or plummet. Brad shares the significance in deciding your tech stack, emphasing efficiency, understanding customer behaviour and demographics, and leveraging data profitably. 

So listen to this podcast to explore the ever changing eCommerce landscape with actual real life insights from somebody who has spent years in the trenches. Real data backed by evidence.

Jason Thickpenny is the Managing Director of Rocket Railways, an eCommerce company in Lincolnshire. He transformed his hobby into a hugely successful eCommerce business which is going from strength to strength. He worked as a Business Development Manager at Khaos Control, a Multi-Channel Software solutions company before he founded Rocket Railways.

In this podcast, Jason shares his journey from agency to eCommerce store owner. How he applied his experience of working with eCom owners to accelerate the growth of his company and the importance of a stock management system. 

He discusses his opinions on the role of physical stores and how creating an in-store experience will drive his business forward. He shares the marketing channels that have generated Rocket Railways results and the advice that he would give himself 10 years ago, to follow your passion. Find out his tips for starting and growing an eCommerce business.

Kausambi Manjita is the Co-Founder of Mason, a nocode automation engine. It connects data, designs and channels so you can run your product launches, sales and discounts, inventory updates, customer reviews, in-app help, and in-funnel sales on auto pilot.

In this podcast, Kaus shares which brands are doing digital transformation well and why, the nocode toolkit and the future of retail. She discusses WHY Mason exists and how she found her passion for the world of eCommerce. 

If you are focusing on sustainability, you are doing something right. Kaus shares how eCommerce companies can get heard above their competitors in a competitive online marketplace and how keeping it simple will help you stand the test of time.

Lauren is the Founder and Creative Director of The Loft 325 in California and works with brands to nail their creative advertising campaigns. Lauren started out in the eCommerce space 15 years ago focussing on web design and email marketing before finding her passion for paid advertising a few years later. 

She’s obsessed with developing creative strategies and experimenting with different creative techniques to work out what works best for all of the brands she works with in order to help them achieve winning results. 

In this episode, Lauren discusses exactly why getting your brand creative right is such an important part of your advertising strategy and how to design specifically for the platform you’re advertising on. She shares her tips specifically for advertising on Facebook and Pinterest as well as general strategies that work for any platform. Lauren also discusses where she gets her inspiration from so that she’s producing up-to-date and relevant content that draws people in, as well as the methodology she uses to produce captivating content. 

Listen in to find out how your brand can spark fresh new ideas for your creative, as well as making sure you’re designing visuals that your target audience can’t refuse. 

Tia Roqaa is the Founder of Roccabox, a leading independent UK beauty subscription box company. Every month they send a box full of branded beauty and wellness goodies designed to make their customers feel as good as they look. 

They have partnered with incredible brands like HUDA Beauty, SugarBearHair, St. Tropez, Smashbox and Nip+Fab. Roccabox has been featured in media titles such as Grazia, Cosmopolitan and Elle. 

In this podcast, Tia shares her motivation behind Roccabox and how a subscription-based model works for her business. Find out her plans for Black Friday and how they have changed over the years. 

She discusses the marketing strategies that work for her business, partnerships and influencers. Tia explains how upholding high standards, engaging with email marketing, creating limited boxes and social media has helped her retain her customers.

Find out how feedback is the key to securing long term relationships with her partners and how to approach the big brands in the first place. She shares her strategy for keeping on top of the latest trends and stresses the importance of not getting blindsided by people who THINK they know better.

Asher is the Co-Founder of Uncapped, working with leading eCommerce brands to help them scale faster through revenue based financing. As an entrepreneur, Asher’s frustrations with trying to find success with the limited financing options available for eCommerce brands was becoming exhausting, so he decided to develop his own solution. After rounding up a solid team with the same vision and $120 million later, Uncapped was born. 

In this episode, Asher talks to us all about what makes Uncapped different from the more traditional funding options like venture capital and bank loans, and how their model gives eCommerce store owners more time to get on with growing their businesses and less time worrying about money. 

We also discuss Asher’s personal journey to gaining funding, from his tried and tested tips to succeeding in fundraising, as well as what to avoid in the all important pitch for money. 

Are you an eCommerce store looking to grow, but finances are getting in the way? Then tune in to this episode as Asher shares some great advice to put you on the path to landing the funding you need. And if you’re an eCommerce store that’s been running for 6+ months, and are generating over $10k per month, then listen in and find out how Uncapped could be your future fundraising solution. 

Nick Knuppe is the Senior Marketing Director at Juni. He has 12 years of experience building and leading cross-functional brand, growth and product marketing teams from start-up to post Series C scale-ups in consumer, travel and financial tech industries. 

In this episode, Nick talks about the biggest challenges financially for ecommerce and retail right now and key things merchants should implement today to remain profitable. He also breaks down the plan for Juni over the next 12 months and explains how they are a greater alternative to traditional banking methods.

Tune into this episode to step up your financial management and create a sustainable cash flow throughout your business to keep thriving through the eCommerce World.

Richard Harris is the CEO and Founder of Black Crow AI, a software that helps companies of all sizes improve profitability with the power of machine-learned prediction. They empower eCommerce brand growth by unlocking the hidden value in the customer data they already own.

Richard discusses the impact of machine learning and AI on the eCommerce industry. They delve into the various ways AI is being utilised and the concept of "unleveling the playing field." The discussion includes the importance of customer acquisition and data quality, as well as the potential downsides and benefits of automating creative tasks like copywriting and photography. 

He emphasises the value of 1st party data and the impact of recent privacy laws and policies. They also touch on the hype around AI and the importance of using it in a unique and smart way to gain an advantage. This episode is a must-listen for anyone interested in the future of eCommerce and its integration with machine learning and AI.

Rowan Payne, Account Manager here at eComOne, takes us on a deep dive into the world of Meta and TikTok Advertising. He has worked for agencies since leaving University and has helped six and seven-figure companies in all industries scale their business with hyper-creative Ad campaigns. 

In this podcast, Rowan shares insights on the importance of collecting data in a privacy compliant manner and turning it into actionable information that moves the needle in the right direction. He delves into the realm of contextual and behavioural Advertising, giving us valuable tips and examples of how targeting users' preferences and contextual history can enhance your marketing efforts.

Rowan discusses the use of augmented and virtual reality in Advertising and the challenges of jumping into newer platforms like TikTok. Black Friday is right around the corner, do you have your tactics in place yet? This podcast will help you with that too. Oh, and find out the biggest risk in Social Advertising.

It’s time to be innovative, proactive and inquisitive with your Ad campaigns. You need to really understand the psychology of your audience to drive results with this channel. So get ready to dive deep into the world of privacy, content, AI and budget allocation with Ads.

Let's kick off this episode of eCom@One with Richard Hill and our guest, Rowan Payne!

BOSH and the podcast is live! Live on stage John Thornton, Chief Copywriter and Office Hottie at Surreal, joins Richard to share the impact of humanistic copy in achieving customer engagement and sales. 

John’s campaigns aren’t your typical run of the mill marketing campaigns. Think CEOs in their pants, sexual innuendos, swearing and arguing over a colour. He believes in attention first, brand second. How does he achieve that? Tap into humanistic emotions, laughter and shock. 

In this episode, John talks through brand collaborations, idea creation and how he managed to secure Barry Scott in Surreal’s latest podcast episode.

Find out how he comes up with his outlandish ideas (typically on the train), uses witty humour to get people excited about cereal and gets sign off from above in this honest conversation. 

Should you be scared of getting negative feedback? No, John thrives from it. Learn how he uses it to fuel his marketing efforts.

It’s time to uncover the genius behind Surreal’s social media strategy. Listen to the full episode now!

Topics Covered: 

00:00 - Adapt strategies; persistence leads to success

06:11 - Adults' parody book on COVID safety misunderstood

07:32 - Boycott led to engagement, and improved sales significantly

11:57 - Strategic sense unnecessary; prioritise performance and ideas

15:26 - Audience questions shortly on campaign ideas' origins

16:49 - Finding unexpected links for creative ideas

20:11 - Parody adverts with jokes featuring Barry Scott.

23:13 - Monthly meetings ensure consistent, on-brand communication strategies

27:33 - Similar content to Instagram; algorithm-friendly platform

30:21 - Mental scorecard used to select brand partnerships

34:24 - Handed out spoons at London Bridge

37:22 - Grateful for community, growth, and shared knowledge

Sexual wellness. A topic we should all get behind. Sex and pleasure isn’t shameful and that’s why Skins Sexual Health is on a mission to de-stigmatise this topic.

Lucy Robinson, Head of Marketing at Skin Sexual Health and Creative Conceptions, sits down with our CEO to discuss their monumental growth and how they are navigating the multifaceted landscape of B2B and B2C marketing.

In this episode, we explore the art of leveraging TikTok for brand visibility, the transformative power of SEO and the strategic importance of understanding cultural nuances in global markets. 

Lucy shares how Creative Conceptions has seen remarkable growth through a well-planned SEO strategy, and how they tackled marketing challenges, particularly in regions with diverse cultural attitudes toward sexual wellness.

We also discuss effective partnerships, the significance of industry events, and the evolving acceptance of sexual wellness products in mainstream markets. Lucy offers practical advice on creating engaging content and staying ahead of trends. 

This podcast is a pleasurable one. One that may make you cringe if you listen to it with your parents.

Topics Covered: 

00:24 - TikTok, SEO and growth strategies in sexual health

05:59 - Understanding cultural differences to avoid marketing mistakes

12:09 - Overhauled navigation, added categories and subcategories for condoms, lubes, and toys

15:25 - The most fun campaign Lucy has worked on

17:13 - A fun female-empowerment brunch event and became the first brand involved, hosting a bingo game.

22:13 - TikTok is preferred over Google for searches due to its even playing field, as Google results require extensive optimisation and established authority

25:58 - Using TikTok trends, the agency generates ideas for SEO and digital PR, leveraging trending content to create stories for other platforms and outreach to journalists

29:42 - SEO is a cost-effective way to increase site traffic and revenue, essential for any eCommerce presence

30:36 - Success in SEO can be due to experience or pure luck, depending on industry competitiveness and keyword use

34:08 - Podcast recommendation 

George Inannou is the Managing Partner at Foolproof, an experience design company. They work with global brands such as, The White Company, Shell, Suzuki, Post Office and Sony PlayStation. George has worked in a variety of sectors including, retail, apparel, financial, FMCG, luxury, travel and more over the past 20 years! 

In this podcast, George shares how he found his passion for eCommerce. Most importantly, he tells us why eCommerce is failing the planet at an alarming rate. Does this responsibility lie with the business or the consumer? Listen to find out who. 

He chats about the negative impact and wins of next day delivery and how businesses can reduce the amount of returns they get. Tune in to find out the future of sustainability and one thing you can do right now to reduce your carbon footprint. 

If you are an eCommerce business wanting to become more sustainable, this podcast is for you.

Josh is the Country Manager for Mollie in the UK. Mollie is one of Europe’s fastest growing payment service providers, helping businesses of all sizes to grow by seamlessly integrating a variety of payment methods.

Over the years, Josh has had a variety of hands-on experiences within the eCommerce space including fulfilment, digital products and now digital payments with Mollie. In this episode, he draws from his experience to help us better understand the checkout process and shares the simple things you can do to improve your checkout experience. 

We also discuss the best ways to overcome high cart abandonment rates and how offering a variety of payment options can often be key to getting people to complete a purchase. You should also be evaluating your post-purchase process and thinking about how you can use it to really strengthen the relationship with your customers so that they keep on returning. 

If you’re noticing that your customers are adding products to their cart but not following through with the purchase, then listen into this episode as Josh shares some valuable tips to ensure your checkout experience is as seamless as possible.    

Brendan Rosland is the Chief Operations Officer and Sam Hudspith is the Director of Narrative at Goalkeeper.com. Together they have shot football (particularly goalkeeping) into the eCommerce world. They lead global teams as they strive to be the most responsible resource, voice and educational destination for goalkeepers globally, Offering multiple goalkeeper products and services. 

Brendan and Sam talk about their unique move into eCommerce, what there is to gain from networking globally and how you can retain customers at a huge scale. Using their years of experience, Brendan and Sam dissect how you can profit from unique ideas and their plan to take over planet goalkeeper. 

Tune in to be inspired by Brendan and Sam's unique take on eCommerce and learn how to retain more customers.

Do you get 30% of your revenue from email marketing? If not, you could be missing out on a whale of an opportunity.

Brittany Jarman, Client Growth Manager and Theo Roberts, Senior Account Strategist at eComOne delves into the world of email marketing, customer segmentation, and personalised content. 

They share insights on the importance of continuous communication with existing customers, gathering personalised data, and tailoring marketing content to specific customer interests. The discussion also touches on the rising trend of SMS marketing, emphasising the need for relevance and personalisation in customer messaging. 

Tune in as they discuss the benefits of using Klaviyo for automated flows and revenue generation, and don't miss out on book recommendations and an upcoming event on email marketing, SMS, and Klaviyo. Whether you're a marketing manager, an eCommerce Business Owner, or simply interested in the latest trends, this episode has valuable insights for you!

Topics Covered: 

00:00 - Why email marketing

05:59 - Build reward flow using Klaviyo for customers

07:06 - Clubcard points make customers feel special and incentivising return

10:13 - Tailor content to match customers' interests

13:56 - Agree on competition and rise in SMS usage

19:20 - Subscribing shows desire; prefers SMS notifications for purchases

20:30 - Segmented campaigns yield higher engagement and revenue

23:53 - Encourage interest, segment content, improve deliverability

29:11 - Providing useful information generates more revenue

32:09 - Maximise efficiency by automating campaign flows

33:55 - Klaviyo offers helpful support for marketing managers

37:37 - Learn email, SMS, and Klaviyo at event

Tony is a therapist, coach and trainer, who specifically helps senior professionals and business owners with stress and anxiety management. Ten years ago, Tony was stuck in an unfulfilling job that caused extreme anxiety, stress and panic attacks, which eventually caused him to be hospitalised. It was this wake up call that led him to retrain as a therapist and he’s been transforming people’s lives ever since. 

In this episode, Tony gives some great advice on how to deal with anxiety and panic attacks, how to manage anxiety as a business leader, what to do when you feel like you’ve lost your purpose and tells us the amazing story of how he helped a client overcome his debilitating anxiety after being housebound for 4 years. 

Join us on this podcast as we open up about personal experiences with mental health, why it’s so important to learn how to manage anxiety and stress, and advice to anyone thinking about getting an anxiety coach.

Pete is a business coach and speaker, working with business owners, entrepreneurs and store owners to help them stay accountable and to achieve entrepreneurial success. 

In this week’s episode, Pete talks all about storytelling in a business context, why it’s so important for brands to get to the heart of their story and his framework for nailing this. He also explains how he works with clients to get their story to stick, and shares his top tips for when you’re struggling to get your audience to resonate with your brand. 

Pete explains some of the mistakes businesses make when it comes to storytelling and how to overcome them, the most common being not being clear enough with what you want your target audience to do, as well as overcomplicating your language. 

Join us on this episode as Pete shares some of his favourite resources for building your brand’s story and explains exactly how this can help your business grow. 

In this episode Ben Leonard, Entrepreneur, Ecom Consultant, Founder, Author and Speaker of a multitude of businesses, discusses how he started a business from a laptop in a cupboard, grew it to a seven-figure brand and exited after three years. And he shares how you can do it too! 

Ben shares a wide range of topics from manufacturing in Vietnam, maximising valuations and the importance of timing when exiting your business. Find out the challenges he has faced during his career journey and he overcame them. 

From manufacturing and branding to the intricacies of selling a business, Richard and Ben share valuable insights and key takeaways for anyone in eCommerce. Listen to the full episode now! 

Benjamin Gorman, Content Writer and Copy Editor, is a seasoned professional with an impressive background in research and creative writing. He works with major brands around the globe, including Purple Mattress and Hotels.com, helping them refine their communications to boost engagement and drive conversions.

In this episode, Ben shares valuable insights into the world of content creation in eCommerce. He emphasises the utmost importance of quality content, effective marketing research and the impact of AI on digital marketing. 

He discusses the need for human creativity to elevate content beyond what AI can produce. Listen to this episode to find out whether AI will take our jobs, the future landscape of content creation and the role of technology in shaping eCommerce.

It’s time to deep dive into the world of data feeds and AI with Jacques Van Der Wilt, the Founder of DataFeedWatch, now part of Cart.com. DataFeedWatch helps eCommerce retailers optimise product feeds effortlessly, boosting visibility, conversions, and sales across multiple channels.

Jacques first joined us back in episode 50, and now he’s back to share how AI is shaking up data feed optimisation. We break down the key differences between AI-driven and traditional methods, exploring how AI can make feed management easier, how it helps with disapprovals, and why it gives online businesses a serious edge. 

Plus, we’ll discuss how small to mid-sized retailers can use AI-powered data feeds to compete with the big eCommerce players.

It’s going to be an insightful and practical conversation you won’t want to miss. Hit that subscribe or follow button to stay updated on future episodes!

Topics Covered 

00:23 - AI and Data Feeds with Jacques

04:45 - AI-Powered Product Categorisation

09:28 - Enhanced Descriptions Boost Retail Content

11:22 - Facebook Ad Titles: Keep Them Generic

13:51 - DataFeedWatch AI Adoption Rates

18:22 - AI Progress: Rapid and Transformative

21:04 - AI Adoption: Skepticism and Resistance

24:18 - AI-Driven Campaign Optimisation

29:12 - Enhancing Customer Control Tools

33:39 - Challenges in Digital Advertising Attribution

34:49 - AI's Impact on Medium Businesses

38:26 - Optimising Feeds for Increased ROAS

41:25 - "The Factory is the Product"

44:00 - Book recommendation 

Jack is the Global Head of eCommerce at OKA, a luxury furniture retailer offering unique furniture collections in the UK and more recently in the US. Last year, Jack also founded his own sustainable men’s sock brand, Sirluxe Socks. 

In this episode we discuss his role at OKA, including which marketing strategies work best for them, how to target your audience more efficiently using SEO, as well as talking about the differences between marketing in the UK compared with the US and the best way to alter your strategy to best suit each market. 

He tells his story behind the creation of Sirluxe Socks, from the initial market research, planning the logistics, to mapping out the plans for future growth. He also shares how he manages his time in order to successfully run his eCommerce business alongside his full-time senior role at OKA. 

Arthur Rakovskis is a Partnerships Manager at Fresh Relevance with a proven record of successful closures leading to the ecosystem growth in SaaS startups. He is proficient in relationship building/management, negotiation and sales strategies. Arthur has a passion for history and art, and a love for exploring new languages and cultures, as well as a constant drive to learn.

In this episode Arthur talks about the importance of personalised content. He shares exactly what Fresh Relevance is all about, the potential impact of the cost of living on eCommerce and so much more in this episode. 

Tune in to this episode to really take the next step to create a stronger connection with highly engaged customers through relevant and meaningful content. Find out how you as a merchant can help with the pocket tightening lifestyle in the business industry. 

Jim is the Sales and Marketing Director at Valley and Peak, a retail store that sells all things outdoors for your adventure trips. Jim joined the company in a period of mass growth, therefore he shares some insights and learnings during the pivotal moments of their success.

Jim breaks down how ambassadors really work in the world of eCommerce, the biggest challenges that will come for business in the next 12 months and why you should work with an agency to boost PPC and SEO.

Tune into this episode to gain an insight into the world of outdoor eCommerce and understand why your website is the key to the magical chest of growth.

Vicky has run her successful online business for over 10 years, selling baby changing bags and accessories. She has had a roller-coaster journey along the way, facing challenges which led to the closing of her physical store but triumphs which have led to her newest business venture, LiveLikeLoyalty. 

She talks about how she grew her online business from the start, the challenges she has faced both professionally and personally and her strategies which have led to her success.

This podcast has raw emotion and a story many of us can relate to.

Daniel Peach is the Retail Digitisation Lead for Google’s Go-to-Market Strategy team in London, developing customer programmes, products, and tools to empower retailers in Europe, the Middle East and Africa. 

He has worked for IBM as a Managing Consultant in the Cognitive Process Transformation department and a Senior Consultant working in their Business Strategy and Analytics department.

In this podcast, Daniel shares how eCommerce retailers can optimise their Display and YouTube Ads with a ROAS driven approach. The shift in the way shoppers interacts with YouTube and which Non-Re-marketing audience to use with the objective of increasing ROAS. 

He discusses the biggest opportunity with YouTube Ads and how to stand out with your creatives. He shares the biggest mistake that eCommerce retailers make with Display Advertising and the trends that will stay long term. Finally, we finish with a book recommendation.

Colby Flood is the CEO and Founder of Brighter Click. Brighter Click aims to educate companies on how to run profitable Paid Advertisements across Social Media. He manages a community of high achievers that help over 70 clients grow their business. Colby has over 15 years of experience in the eCommerce world.

In this episode, Colby talks about what companies are doing wrong with their Paid Ads. Find out how to navigate the privacy updates and restrictions. Is TikTok worth your time? Colby shares his opinion on this and more. 

Listen to this episode to enhance your knowledge on Social Ads and find out how you can make more money with them right now.

James White is the Partnership Director EMEA at Klaviyo, a unified customer platform for email, SMS and more. Klaviyo aims to build a personalised experience between the brand and the customer, using data and flows (automation) to engage customers with email marketing. They work with thousands of ambitious companies, such as Nomad, Huckberry and Blenders Eyewear. 

In this podcast, James talks about why companies should invest their resources into email marketing. He divulges the most common mistakes he sees with this channel (trust us, he sees them a LOT). 

Tune in to find out why you should stop spamming your customers with boring repetitive emails and wasting your time on low value customers. James shares the tactics you can use to re-engage lost subscribers and what's next on the roadmap for Klaviyo.

It’s time to start focusing on using email to build a brand to retain high-value customers to grow your business. 

Andrew Birkitt is our technical wizard here at eComOne. He spends all day every day with his head in his clients’ data feed/merchant center as his passion lies in all things technical. He works on both local and national feeds which generate millions in revenue. Andy has worked in Digital Marketing for over 10 years and has seen it transform into the practice it is today.

In this podcast, Andy discusses how businesses can optimise their data feed for success, what high score is and how to maintain a green feed. He shares how the merchant center manages complex feeds and all the attributes you need so you appear ahead of your competitors.

He showcases his love for Digital Marketing and the importance of having a growth mindset to be successful in this industry, He shares the turning point in his career and a book recommendation.

Andrew Birkitt says, “Don’t chase the algorithm, beat your competitors”. As our technical guru, Andy knows about the latest updates with the merchant center, Bing Webmaster Tools and Google’s ranking factors. Listen to our podcast to find out all this information and more.

Hello everyone and welcome to the eCom @ One Podcast, a weekly eCommerce Show. 

I am Richard Hill, CEO and founder of eComOne. 

I’ve been in eCommerce for over 20 years, starting out selling computer components back in the day when Google Shopping was free! Managing a local computer store and distribution business where I found my main passion for eCommerce.  For the last 10 years I've been running my marketing agencies and helping store owners with their eCommerce marketing strategy from one man bands to national brands! With a passion for Paid Ads, SEO and building the best eCommerce marketing agency in the UK, I spend my days speaking to amazing businesses and working with our team at eComOne.

Our aim with the eCom@One Podcast is each week at 1PM on Monday  we will release a fresh new Podcast episode with either a retailer, eCommerce marketer or some one on the frontline of online retailing  doing amazing things….. whether that's marketing wise, business strategy, mindset or simply just to reinforce what you have been doing and keeping you on track to success.

We always ask them what’s working now, and what their top tips for success are!   There should always be simple implementable strategies to take away or reinforce what you're already doing.

The podcast is completely free and can be found on all main platforms like Spotify, iTunes, & Google Podcast .

OK.. let's get started and listen to an episode today.

Olga Wojas is the Country Manager UK at DataFeedWatch. DataFeedWatch is a business which provides data feed management and optimisation software for businesses worldwide. They are trusted by 10,000+ online merchants, in 50 different countries and distribute products on 1000 global eCommerce channels. 

In this podcast, Olga shares where to start with feeds and the 3 must-have features to optimise your feed. She discussed supplementary feeds and what optional features are a no brainer to deliver better results. She shares her advice on how you can automate and optimise your data feed to improve your exposure on the search engine.

She shares the biggest mistakes that eCommerce retailers make with their data feed and shares one of the hidden secrets that drive better results, eliminating your product ID. She discusses the benefits of joining a CSS partner and the importance of delivering a seamless customer experience online.

In this episode, Sam Jackson joins Richard to take a deep dive into the capabilities of one of the biggest eCommerce platforms in the world, BigCommerce. As the Associate Partner Growth Manager at this tech software, Sam has years of experience and insights in the world of eCommerce that he shares on this podcast. 

Listen to find out the importance of global expansion and ways you can navigate this change to minimise the risks and reap the rewards. Sam also shares how to know when it’s right to replatform, the challenges and how to choose the right platform for your growth plans. 

It’s time to stop burning money with your Google Shopping Ads and use a data management tool, such as Feedonomics, to utilise custom labels and optimisations to improve your return. Sam shares insights into optimising your UX, utilising the efficiency of AI and the exciting developments in BigCommerce’s roadmap. 

Get ready for an episode full of insight from a human with a passion for the world of eCommerce, who works at a tech business that services thousands of eCommerce brands to scale their business. Tips, expertise and advice. Enjoy listening to the eCom@One With Richard Hill Podcast. 

Simon is the Founder of Archmon, a growth marketing consultancy based in Lincoln, which is dedicated to helping clients maximise their performance through actionable media plans and strategies. He’s worked with a number of big brands over the years including Samsung, BT, Vodafone and Tastecard.

Simon is also an industry writer, mental health champion and author of his brand new book, Back to Basics: 21 Ways to Increase Marketing Performance and Success.

In this episode he talks about the difference between brand and performance marketing, and how to decide which one is best for your business goals, how to pick the right eCommerce tools for performance, as well as what he thinks the future of performance marketing looks like. 

Simon is incredibly passionate about mental health education and in this podcast, he shares his experiences with imposter syndrome and what we can do as a society to normalise it. We also discuss how lockdown has affected mental health, and how it's distorted our relationship with work.

Tom Richardson is the Director of C&J Supplies, a family-owned business that has been operating for 32+ years. Realising the potential of eCommerce 15 years ago, Tom expanded the business and created Locks Direct, a sister company aimed towards selling padlocks online. 

At the time, it was a niche marketplace, but with the changing times, the company saw it as a logical step to go online and expand their reach. Today, C&J Supplies and Locks Direct are well-established names, known for reliability and quality in the world of online padlock sales.

In this podcast, Tom talks candidly about business. He shares how strong supplier relationships are key to his eCommerce success and how to build trust in a competitive market. Find out the celebrity show that stocked Tom’s products and how that came to be. 

Don’t miss this episode if you are a retailer in a niche marketplace who wants to scale. From years of ups and downs, Tom knows a thing or two about navigating challenging times, so tune in to hear his advice and tips!

Mike is the CEO and Founder of WebSavvy, a world-leading agency based in Australia, as well as Founder of AgencySavvy, a community created specifically for agency owners who want to grow their businesses. Mike is also the author of the world’s bestselling book on Google Ads: ‘The Ultimate Guide to Google Adwords’ with Perry Marshall. 

Mike’s passion for Google Ads didn’t start in the most conventional of ways - ever since he was a child he dreamt of being a helicopter pilot and that’s what he pursued until later realising it wasn’t quite the dream he’d been imagining. After dipping into digital marketing for a bit, it wasn’t until he watched a talk with Perry Marshall in 2004 about Google Ads everything started to fall into place and his career took off from there.

He founded his agency WebSavvy in 2006 and in this episode, Mike shares what led to its global success, from hiring the right people, to coming up with winning strategies to get his client’s big results. We also discuss the benefits and drawbacks of manual and Smart Shopping on Google and what strategies work best for both, as well as the top things to address when facing a failing Ad account to turn it’s results around.

Join us on this episode for some fantastic tips to get your Google Ad accounts in the best shape possible, as well as some insights into what the future could look like for PPC.

Stuart Baxter has been a driving member behind the growth of Safelincs, a £28M fire and safety solutions business in Lincolnshire, since he joined as Product Admin 15 years ago.

As the Managing Director of Safelincs, Stuart is responsible for the operational side of the business and hitting their ambitious 10% year on year growth targets.

In this episode, Stuart gives an honest account of the growth of Safelincs. From a sub £1M brand with 9 members of staff, to a £28M operation with 93 employees, he shares all. 

Listen to find out why his business finds staff retention far easier than recruitment, hint, it’s because they care about the humans working in the business.

Find out how their team makes sure expos develop a good return for them as a business, the power of employee investment both financially and psychologically, hiring on attitude and teaching them the skills.

To be successful online you need some basic principles, be adaptable, be agile and be willing to make mistakes. In this ever changing landscape, businesses that take risks and adopt the latest technologies that are RIGHT for their business will win. 

Listen now!

Topics Covered: 

00:00 - Joined small start-up as Product Manager, entrepreneurial spirit

04:23 - Allowed to try, generated business, build relationships 

08:49 - Investing in business growth

09:39 - Safelincs started as a family support system

14:00 - Extensive investment in training for roles

18:03 - Treat individuals with care for business success

21:12 - Business growth and expos.

22:45 - Focused expos on potential customer base for success

26:44 - Sales team includes non-sales member

31:33 - Conference attendance may prompt valuable business insights

34:58 - Focusing on quality

37:05 - Investing in people and leveraging conferences

40:27 - Honesty and support matter in delivering information

41:49 - Change in technology over 15 years

45:17 - Outsource support for business specialisation and expertise

50:07 - Employed new staff, investing in platforms, AI

51:54 - Book recommendation

Indika Edussuriya, Head of ESG Services at SGS, the world’s leading testing, inspection and certification company. They are recognised as the global benchmark for sustainability, quality and integrity. 

Indika thrives in the world of sustainability and conceptual development. His current mission is to play a pivotal role in the development and implementation of sustainability in eCom. He helps businesses understand what is expected of them, comply with government regulations and create a better future. 

In this episode, shares why companies need to focus on sustainability, how your brand can profit from being sustainable and ways that companies can become sustainable in 2023. Tune in to find out how to build your business through sustainability and reduce your impact on the environment.

Steve Toth is the man behind seonotebooks.com and works with global companies around the world. He’s the man that took Freshbooks to rank position 1 for a 300,000 volume keyword, quadrupling organic traffic within a year. 

This episode is dedicated to SEO (search engine optimisation), the latest core update and what that means for your business. He covers the heavily debated topic of AI and shares a tactic that very few people use when it comes to improving their organic rankings. 

This conversation explores actionable strategies for improving SEO, the importance of staying updated with industry changes, and the impact of recent updates in the SEO and eCommerce space. 

Join us as we uncover valuable tips and perspectives from a seasoned SEO professional. 

Topics Covered

00:24 - Steve’s experience in SEO has spanned over 15 years

04:41 - Managing accounts and sharing actionable SEO tips

07:25 - Google cracking down on AI content abuse

10:10 - AI detecting and impacting website rankings significantly

15:52 - Use popular words from SERP for AI title

18:33 - Softwares to help automate SEO 

23:10 - Similarities between eCom and SEO project plateau

24:48 - Brand building through digital PR improves click-through rate.

28:01 - Analysing current trends, using social media data

32:22 - Matt Diggity's SEO strategy for backlinks analysis

35:00 - High impression keywords with low search volume are valuable. Discover them in various places like Google Auto Suggest, customer data, and customer questions for SEO success

39:30 - Utilise Google Search Console for keyword optimisation

41:35 - Drive links to category pages for ranking

44:08 - Avoid being in trouble with Google by doing this

Kirk has been working in Digital Marketing since 2009 and started his own Paid Search marketing agency, ZATO, in 2011. He’s been recognised as one of the 25 most influential PPCers in the world for 4 years running and Kirk has since been sharing his insane knowledge on his website zatomarketing.com, his own Smart Shopping course on Udemy and his newly released book, Ponderings of a PPC Professional. 

In this week’s episode, Kirk tells us exactly how he became one of the biggest names in PPC, discusses the pros and cons of paid Ads for both established and start-up eCommerce stores, as well as the key things any eCommece business needs to drive growth and success. 

We also dive into Google Shopping, where we talk over the benefits of Smart Shopping vs manual Shopping, we discuss best practices when it comes to monitoring and fine tuning your campaigns, the steps most people ignore when it comes to making your Ads stand out and how this can transform your performance. 

Want to up your PPC game with Google Shopping? Then this is the episode for you.

It’s time to delve into the world of composable architecture, internationalisation and reducing the cost of ownership for retailers. 

Our guests, Mark Adams, Senior Vice President and General Manager at BigCommerce and Roosevelt Fernandes dos Santos, Senior Product Manager at Recharge, share their insights and experiences in this dynamic space. Mark and Roosevelt have years of experience in the eCommerce industry.

From the significance of partnering with experienced tech teams to the importance of rapid delivery in the fast-paced digital environment, this episode is packed with valuable discussions on technology strategy, user experience, and market trends.

They chat about all things composable and the detailed process of replatforming, internationalisation and launching into 180 countries. Find out how BigCommerce works with retailers to ensure a smooth transition, and the big one, reducing cost of ownership.

Join us as we explore the complexities and opportunities in the ever-evolving eCommerce landscape.

Topics Covered: 

00:03 - Composable Commerce 

06:29 - Merchants seeking business growth face procurement challenges

09:20 - Researched market reports, gathered insights, assessed vendors

16:46 - Simplifying composable processes for customer success

19:48 - Challenging times demand leadership, strategy and growth

23:40 - Fast delivery of digital products is crucial

25:41 - Travelling around Southeast Asia, amazed by connectivity

31:22 - Prepare and communicate to avoid potential impact

34:57 - Optimise operations, leverage data & understand customer behaviour

36:02 - Conversion rate optimisation relies on client retention

42:13 - Enthusiastic endorsement of business opportunity and investment

44:43 - Focus on composable architectures for enterprise growth

46:21 - Code, credit, connections, predict, mitigate, speed, customer

49:40 - Book recommendation 

Juliette Lopes is the Sales and Marketing Manager at Tracey Neuls, a premium shoes and accessories brand established in 2000. With boutiques in London's Marylebone and King's Cross, Tracey Neuls is a pioneer of the original and has a more timeless approach to design. 

Juliette is an expert in online and in-store customer interactions, emphasing the importance of building relationships with customers to instill trust. She discusses the power of customer feedback in shaping social media content and how to maximise organic reach on these channels.

She also delves deep into the world of influencer marketing, SEO and product optimisation. Listen to this podcast to hear Tracey Neuls’ journey in an ever-evolving and unpredictable landscape.

David Morneau is a Managing Partner at inBeat Agency, a micro-influencer agency who works with 1000s of Instagram and TikTok micro-influencers to help eCommerce stores grow their brands around the world. 

In this episode with David, we talk about why you should be stepping into influencer marketing and how you can get started for less than you think, as well as the differences between macro and micro influencers and how to decide which is best suited to your brand. 

We also discuss how to find influencers who fit within your niche and how to build an army of perfectly-suited influencers to fuel your online content. David also talks to us about how to use influencer marketing to raise mass awareness of your brand and gives examples of how he’s helped brands grow with their go-to tools at inBeat Agency. 

Want to find out how getting started with influencer marketing can be easier than you think? Then listen in as David explains exactly how. 

Dan has spent the past 5 years on the front line with some of the UK’s largest agencies, and now he’s moved his role in-house as the Retail eCommerce Manager at Stanley Black & Decker. His main focus lies in growing new and existing customer online sales by developing winning strategies across a range of online channels. 

In this episode, we discuss Dan’s transition from agency to in-house and the main differences between the two. We also dive into Dan’s role at Stanley Black and Decker and how as a business they’ve effectively adapted to the pandemic and how they’ve had to re-shape customer expectations with the supply chain issues that followed.

Dan talks us through his strategy when it comes to successfully marketing Stanley Black & Decker products across a variety of marketplaces including Google, Amazon and eBay. He shares his favourite tools for discovering the best keywords on all these platforms, as well as some great tips on optimising your site to get those sales across the line.

Mike is the CEO of 3x3, a marketing company that works with beer, wine and spirit retailers across the US to scale their businesses by driving more meaningful actions. 

Mike talks to us about how he uses a predictive marketing model, using data from over 1,500 retailers, to develop audiences for all kinds of niches within the drinks industry. In this episode, we also discuss the sudden rise in digital over the past 18 months and how this will affect our traditional brick and mortar stores, as well as how to develop your marketing strategy using both to create the ultimate customer experience. 

We also talk about the importance of instilling customer loyalty and how to develop lifetime customers, as well as common hurdles Mike has seen eCommerce stores face and how to overcome them.

If you run an eCommerce store within the drinks industry, or want to find out how to create a seamless experience for your customers both online and offline, then grab your notebook, listen in and take in all the great advice Mike has to offer!

Tim is the Head of Partnerships at Salesfire, a multi-award-winning SaaS company specialising in conversion rate optimisation, intelligent personalisation and on-site search solutions. Salesfire work with eCommerce stores to develop seamlessly personalised experiences that engage customers and ultimately lead them to that all-important conversion.

In this episode, Tim talks to us about the importance of creating a highly personalised experience for your online store and how this can affect the number of conversions on your site. With more people than ever shopping online since the pandemic, it has been vital for business owners to learn how to replicate their in-store experiences online. 

From click and collect services to virtual store assistants, businesses have been coming up with all sorts of innovative ideas to create seamless omnichannel experiences that result in stronger brand loyalty and importantly, more sales. 

Listen in as Tim gives out some small wins you can implement to get started with your personalised experience, as well as some more advanced options if you really want your customer experience to stand out. 

In this episode, Richard sits down with Paul Jarrett, CEO of Bulu, a company that specialises in shipping subscription boxes for established brands. Paul shares insights on the challenges and successes of getting into eCommerce, particularly with their transition into the subscription box business. 

From solving shipment and technology challenges to catching the attention of big brands, Paul offers valuable advice on adding excitement and personalisation to the subscription box delivery experience. The discussion also delves into the importance of logistics, customer retention strategies and future trends in subscription services. 

If you're interested in the world of eCommerce and the future of subscription models, this episode is packed with valuable insights and practical advice. Listen now!

Topics Covered

00:20 - Retaining clients for subscriptions and strategies for standing out in the crowded marketplace

04:02 - From nothing to 60,000 subscribers, the journey and challenges of Bulu Box

09:22 - Enabling brands to reach diverse sales channels, focus on independent retailers over Amazon and Shopify

12:02 - Some fulfillment companies built on Uber-like models facing frustration and education leading to demand for flexibility

22:51 - Reflect, reevaluate and plan for future success

24:55 - Logistics costs are high, transparency is important

28:39 - Customer feedback, subscription balance, CAC to LTV ratio

Callum is the Founder and CEO of Reviews.io, a leading provider of authentic review collection, who are truly dedicated to helping companies (like Carphone Warehouse, Sports Direct and Flannels, just to name a few) bring in more business through the power of customer reviews. 

In this podcast, Callum takes us through his journey of how he set up Reviews.io and how they’re now helping businesses all over the world grow and spread awareness of their brands through social proof. 

He talks to us about how reviews are essential to the success of any business, and how building connections between past customers and new potential customers is key to bringing in more revenue. He also stresses how important it has been for Reviews.io to be constantly innovating in order to stay ahead of the game in such a competitive industry - which has helped fuel some of their most exciting features such as video reviews and their new Influence tool. 

So get listening to find out how you could be using customer reviews to boost not only your online reputation but also your sales, from one of the top experts in online reviews.

A brand on a pioneering mission to eliminate one billion plastic cleaning tools from landfills by 2030.

In this episode, Richard is joined by Sylvia Sigrist, Head of Marketing at Seep, a plastic free and biodegradable household green cleaning business. Listen to this podcast as Sylvia shares her incredible journey from working with multinationals to thriving in start-ups and her strategies that propelled Seep's impressive growth. 

From leveraging digital marketing to building a dedicated online community, they explore the keys to balancing retail expansion with sustainable goals. Plus, they discuss the challenges and triumphs of running an eCommerce brand in a competitive market. 

Don't miss out on valuable insights and practical advice that can help your business shine. And be sure to stick around for a special discount offer on SEEP products. Subscribe now and stay tuned for an inspiring conversation!

Topics Covered: 

00:00 - Silvia’s experience in eCommerce 

05:18 - Appreciation for well-packaged delivery aligning ethos

07:32 - Young brand breaking into competitive eco market

10:30 - Strong social following and loyal customer base advantage

12:41 - Sylvia, branding process lengthy, working with agency

16:05 - Investing in creative testing, social channels and influencer gifting

21:56 - Customer-generated content lacks quality for advertisements

23:02 - Small influencers support small businesses and great content collaboration

26:53 - Shifting from a points-based loyalty to referral program 

30:55 - Discussing AB testing, segmentation and results in marketing

35:01 - Multichannel strategy and growth pose significant challenges

36:41 - How to focus on priorities

39:23 - Excited about brand success and book recommendations 

Cas is the CEO of Wow Group of Companies, which is home to several digital brands with a core focus on the design and development of eCommerce solutions. These include Wow, a digital marketing agency which was featured on Channel 4’s TV show The Job Interview. Raw Jam, a digital transformation company, Neely There, a content agency specialising in the hospitality and leisure sector, vGoose, an IT support company for small businesses and Artwork Creative, a design agency based in Malvern.

Really understanding your consumers and how they interact with your website is essential for when you want to drive more sales through your online store. In this episode, Cas talks all about how having a data-driven approach to UX is the key to creating a successful online store that converts. He shares real life examples of how he’s exploded conversion rates by using his solid approach to replatforming stores, as well as the top things you can do to improve the UX on your existing site. 

If you want to know what’s coming down the pipeline for UX and want to find out exactly what you need to do to develop a winning customer experience, then give this episode a listen for some great actionable insights. 

It’s time to automate those tasks that are killing your time. In this episode, Ciaran Duffy, Director at Rackzone, discusses warehouse management, third-party logistics and innovation. Rackzone is a business that provides storage solutions such as shelving, pallet racking and storage bins, to private and commercial clients in the UK and Ireland. 

With over 13 years of experience in this industry, Ciaran has seen all the changes and advancements in this area of eCommerce. That’s why we invited him on the podcast, to share his years of experience with you. 

Richard and Ciaran delve into the world of warehousing, discussing the impact of automation and technology investment. He shares his experience, challenges and strategies in growing his own eCommerce business. Listen for valuable insights into his company’s growth, expansion into new markets, implementation of new tools and tactics.

With a real focus on innovation, efficiency and adapting to industry trends, this episode promises an engaging discussion on growing a business in a very specific niche and the rise of automation in warehouse management.

Listen now!

Topics Covered

00:12: Ciaran discusses his journey in eCommerce, warehousing and logistics 

06:13- Automation in eCommerce: various types of systems for efficient warehouse operations

09:51 - Consider long-term investment in ERP for business growth and expansion

11:14 - Clients initially hesitant, then expand to larger spaces due to comfort with change. Company also expanded due to space constraints.

18:24 - Considerations for commercial space and investment, especially in relation to lease commitments and market downturns

23:28 - Seizing new opportunities in planning and relationships, referencing past experiences with currency rates and suggesting potential price increases

24:52 - Warehouse configuration for maximising space and efficiency

28:32 - eCommerce business targeting niche, website success and tech stack

32:52 - Influencers must be professional and deliver quality content

34:51 - Utilise technology, including ERP systems and AI, for successful eCommerce operations

37:27 - Book recommendation 

Kevin Rizer is the author of ‘Always Wear Pants and 99 Other Tips for Surviving & Thriving While You Work From Home’, as well as the CEO and Founder of Emmy’s Best Pet Products.

Ever since setting up Emmy’s Best Pet Products 7 years ago, Kevin has taken his eCommerce venture as an opportunity to work fully remotely, and has since been reaping the benefits. In this episode, Kevin shares what he’s learned since working from home and gives some great advice on how to maximise its advantages, such as schedule flexibility and increased productivity, which are difficult to achieve in an office environment. 

He discusses common problems that people face when working from home, such as feelings of loneliness and lack of work/life boundaries, how to actually enjoy working from home when you love the buzz of the office, as well as how businesses can in fact benefit from having their employees working remotely. 

If you’re working remotely and want to make it work to your advantage, then Kevin has some fantastic advice on making your time working from home enjoyable. 

Gen Furukawa is the Co-Founder of Prehook, a software that allows Shopify businesses to create interactive online quizzes to personalise the customer experience to delight, engage and build relationships.

This software allows eCommerce brands the opportunity to capture high quality clean data to provide a unique experience for all. He is also the host of the Cart Overflow podcast. 

In this episode, Gen shares what the hell Zero-Party data is and how businesses can capture meaningful data to overcome privacy updates. He divulges how a mushroom business 3X their opt-in rate with a quiz and how to reduce customer objections with conversion rate optimisation. 

If you are a fashion brand, you don’t want to miss this as Gen shares what data you need to capture to offer a true personalised experience. He also discloses the biggest mistakes eCommerce businesses make with their quizzes which is losing them hard earned cash and what you need to focus on over the next 12 months.

Trevor has over 10 years of experience across the whole spectrum of eCommerce and has successfully turned over millions of pounds a year through his own stores. In 2016, Trevor founded Vendlab, an eCommerce consultancy focussing on online marketplaces like Amazon and eBay, helping other merchants launch and manage their presence on these marketplaces. 

Trevor is incredibly passionate and knowledgeable about online marketplaces and has in particular achieved incredible success with his own store selling nursery products, which has generated over £4 million in turnover. 

In this episode, we discuss how marketplaces can work for eCommerce stores at every stage, from just starting out, all the way up to well established businesses, as well as comparing different marketplaces across the world and discussing which ones generate the best results. 

We also talk about the best strategies to compete with Amazon’s increasing number of own-branded products, in addition to how to incorporate automation into your marketplace strategy to really optimise your store.

Monica Sharma- Patnekar is a Brand and Strategist Consultant at Business with Monica. She has worked in the eCommerce industry for over 17 years, helping and consulting anything from lean start-ups to major companies to boost growth and retention. 

In this episode, Monica shares her expert opinion on topics such as customer connection, personalised packaging, building a brand through emotional marketing and how you can truly retain customers. 

Tune into this episode to master your customer connection and conquer the brand empire through Monica's top tips and sneaky tricks. Oh and find out what you could be doing wrong that is fatal to your brand.

Martin is the CEO of AirPOS, a mobile point of sale and e-commerce provider to the SME retail sector.

AirPOS has worked with many of the world's largest and best known brands, including PayPal, Samsung, Star Micronics, Casio and Epson to produce a software system that has been distributed to more than 80 countries worldwide.

In this podcast, Martin shares the benefits of AirPOS, why small retailers struggle to go online and the change to local in eCommerce. He shares the biggest mistakes CEO's make, underestimating the time it takes to solve a problem and overthinking eCommerce design. 

Martin talks about the importance of a loyalty scheme that works online and offline, how retailers need to be laser-focused on data for growth, and how they need to regularly analyse the data in front of them.

He stresses that businesses need to build the customer journey before they build the website and how the future is Click and Collect.

Link building is one of the most powerful ways to boost your SEO and get your site noticed. 

Think of backlinks like votes of confidence, when reputable sites link to yours, search engines see it as a sign that you’re legit and worth ranking higher. That means more visibility, more traffic, and ultimately, more customers. 

But it’s not just about quantity; quality matters big time. A few strong, relevant backlinks can do way more for your rankings than a ton of low-quality ones. 

Done right, link building helps you build authority, outshine competitors, and create long-term growth for your brand and Umar shares how! 

Umar Faizan

In this episode of eCom@One with Richard Hill, we're diving deep into the fast-moving world of SEO and link building with Umar Farzan, the Director of Growth Winner. Richard and Umar first connected at the SEO Mastery Conference in Saigon, Vietnam, and now they’re breaking down everything eCommerce brands need to know about building a strong link profile.

Umar shares his fascinating journey from graphic design to becoming an SEO powerhouse, highlighting why solid systems and processes are key to success. They tackle the big question: should eCommerce brands build an in-house link-building team or outsource the work? Plus, Umar spills the secrets on link gap analysis, crafting creative content for industries that aren’t exactly glamorous, and how predictive SEO can give brands an edge.

Whether you’re a seasoned eCommerce pro or just starting out, this episode is packed with practical tips and expert insights that could take your SEO game to the next level. Don’t miss it!

Topics Covered 

00:23 - What is eCommerce link building

04:41-  Pre launch brand building strategy

07:20 - Product page optimisation strategy

11:00 - Efficient link building systems

15:53 - Hybrid strategy for business growth

17:24 - Inefficient SEO stifles revenue growth

21:43 - Keyword & link analysis strategy

23:45 - Adaptive SEO linking strategy

28:01 - Creating link-worthy content tips

32:22 - Ecom store tech innovations

33:10 - Ecommerce digital products strategy

38:22 - Wearable tech and sleep data

41:53 - Traffic recovery post-Google update

42:52 - Linkable assets in medical research

46:01 - Balanced link building strategy

50:31 - Google action on Digital PR links

54:44 - Book recommendation 

Tony Brooks is an inspirational speaker, leadership specialist, author and psychology academic with a proven track record in delivering strong results for leaders, businesses and organisations. 

With over 20 years’ experience as a leader, including managing a £7m direct marketing account and growing his own successful company since 2007. It was a natural progression for Tony to share his expertise with people that work at local and national businesses. 

In this podcast, Tony shares how he became a leadership coach, what makes a good leader and how creating a growth mindset culture can transform a business. He discloses the power of co-creating objectives, setting goals and creating habits for success. 

Tony shares his advice for getting reluctant employees back in the office after working from home and how to lead a productive team while remote working. He discusses leaders which inspire him and shares his book recommendations.

Stuart is the CEO to 3 brands, Your Print Partner, Santa Sacks and Custom Gifts. Your Print Partner is the UK’s fastest-growing printing company, working with brands such as Cancer Research UK. Santa Sacks is exactly what it says on the tin, with an average of 100,000 orders every Christmas, this business is growing at an astounding rate. YPP Group supplies custom gifts and has worked with Warner Bros, football clubs and a whole range of chocolate brands, to name a few.

Over lockdown, Stuart has been incredibly busy supplying brands such as Starbucks and Costa, with sanitiser and PPE products. 

In this podcast,  Stuart shares how his eCommerce businesses were created and the importance of delivering on your promise for success. His discusses his opinion on the future of Print and the power of personalisation. 

He shares the heartwarming story of how he hired a plane to supply the NHS and big brands, such as Starbucks, Costa and KFC, with PPE equipment and hand sanitiser. Using LinkedIn he has grown his brands and he did exactly that with his PPE products.

Stuart shares which marketing channel had led to his success, his opinion on TV Ads vs Social Ads and how they both bring in sales. His success comes down to his attitude and drive, thinking outside the box and hiring people that challenge him to grow all his businesses.

Emma Derbyshire, Head of Growth at eComOne, leads the strategies of six, seven and eight figure brands to help them scale their business online. After working in Marketing for 10 years, she has found her passion in the world of retention, eCommerce and digital.

In this episode, Emma discusses customer retention and why it is so essential to the growth of your business. She also explains how you can achieve this by harnessing the power of loyalty schemes and technology.  Find out what mistakes companies are making with email marketing and why this could be detrimental to your business. 

Tune into this episode to learn how to improve your retention strategy to boost growth and maximise profits. You don’t want to miss this one! 

Emily is the Owner and Chief Email Marketer at Flourish & Grit, an email marketing and automation studio in Michigan, USA. She primarily worked in social media before moving into email marketing, and has been using its power to transform business’ marketing strategies ever since. 

In this podcast, Emily discusses the importance of implementing an email marketing strategy for your ecommerce business and how it has the potential to start contributing to 20-30% of your revenue.  

She talks to us about how she developed an abandoned cart campaign that earned over $1 million annually, and how in a world that’s now busier than ever, implementing a similar campaign can be crucial to reminding potential customers to come back and follow through with their purchase. 

Join us to find out why email marketing is one of the keys to building a more personal connection with customers and how it can keep them coming back for more! 

Maggie is a Product Marketing Manager at Yotpo, an eCommerce marketing platform offering advanced solutions for customer reviews, SMS marketing, loyalty and more. Having worked with some of the world’s fastest-growing brands like Steve Madden, GoPro and Helly Hansen, Yotpo really know what they’re doing when it comes to developing strong customer relationships.

In this episode, Maggie talks to us about creating experiences that are meaningful to your customers and gives practical advice on ways to implement this through a range of channels. We also discuss one of the more controversial marketing channels - SMS, which has picked up a bad rep for being too invasive for customers. However Maggie argues that it is in fact a highly effective way to connect with customers and explains how you can make it work for your business. 

Customer loyalty is absolutely crucial for any business, so get listening to find out how to stand out from the competition with unique loyalty schemes, how to identify the right channels to put your marketing efforts into, and how to build a well-rounded omnichannel experience for your customers that will keep them coming back for life. 

Shelby is the CEO of Fempire Media and Founder of Fempire Ads Academy. She previously ran a social media company which in time sparked her passion for empowering and educating other female entrepreneurs, and now helps teach Coaches, Course Creators and Service Providers how to scale their businesses with Facebook and Instagram Ads. 

In this episode, we discuss how to decide whether running Facebook Ads is the right decision for your business and how when used correctly they can do work wonders for growing your sales. We talk about remarketing and prospecting campaigns and how to split your Ad budget between the two to get the best results, as well as the metrics you need to be paying attention to in order to gauge whether your Ads are working as well as they could be. 

Shelby uncovers 3 common mistakes people make in their Ad accounts and shares exactly how you can correct them right now, as well as sharing things you can change on your website that could be hindering your ability to convert. And with constant changes happening in the Facebook Ads interface, Shelby shares her favourite training courses and resources to keep on top of all the updates. 

Whether you’re debating getting started with Facebook Ads, or you’re already in there and want to find ways to improve your strategy, then this is the episode for you. 

Do you care about cardboard? Well, you should! In this episode, Richard sits down with Jack Good, the Founder of Reuseabox, to delve into the world of sustainability and the impact of keeping cardboard boxes in use for longer. 

They explore how Reuseabox collects and redistributes used cardboard boxes, helping to reduce environmental impact and promote sustainable practices. 

Together, they discuss the environmental impact of cardboard production, the surge in cardboard waste during lockdown and the challenges of managing excessive cardboard. 

Join Richard and Jack as they highlight the importance of measuring and reducing a company's carbon footprint and the potential for businesses to contribute to sustainability through collaboration. 

Stay tuned for an insightful conversation that sheds light on the impact of cardboard production, the BCorp movement, how to get your team onboard and the role of businesses in promoting environmental sustainability.

Topics Covered: 

00:04 - The Story of Reuseabox 

03:50 - Why cardboard recycling is good for the environment 

08:45 - Household waste in UK not fully recycled

09:36 - Steps to reduce carbon footprint for businesses

14:31- Influencing decisions in business through self-interest

19:39 - Recent shift in perspective on awards events

21:19 - eCommerce success journey in 12 years

24:46 - Innovative hiring approach fosters mutual success

27:29 - Importance of retention beyond just financial incentives

31:45 - Shift in business model 

40:08 - The power of the B Corp framework

44:13 - New online platform launching to simplify box ordering.

45:01 - Book recommendation

Link to website: UK supplier of new and used cardboard boxes | Reuseabox

Link to Jack LinkedIn: Jack Good | LinkedIn

Henry Gill is the Head of PPC at eComOne. He has spent years in the Google Ads interface and worked on accounts that generate millions in revenue.

He spends all day, every day, delivering campaigns that generate results. 

He has a strong passion for automation using scripts and creates processes for effective bid changes. He has created Display, Search, Shopping, Social and Video campaigns which transformed his accounts. He knows what is working right now. 

In this podcast Henry shares which PPC channel is delivering the best results in his accounts, Facebook Shops, how PPC is changing, the power of scripts in transforming a PPC account, keyword sculpting and what practices are working right now.

He shares his opinion on the change in buying habits, his routines for effective account management, the top 3 features everyone needs to analyse in their PPC accounts and the best remarketing audience. He discusses the latest Google Shopping announcement, free listings and what this really means.

Austin Simms is the CEO of Dayrize, a sustainable impact measurement technology that allows businesses to understand the impact of their products on the environment by assessing environmental and social factors.  Austin has worked in the world of eCommerce for over 20 years for some of the most respected brands, such as Nike and TomTom. 

In this episode, Austin shares some immediate changes eCom business can make to do better for the planet. How their technology has helped companies like Target in the US be more transparent with their customers. 

He gives an in-depth insight into the tool, the quality of the data and how it analyses at a product level. This allows brands to give their customers the option to add a sustainable filter on their website. However, Austin shares the scary truth, why people’s behaviour isn’t matching up to the conversation. 

Sustainability is one of the top three priorities for businesses right now, but there’s still a long way to go. Find out how your business can validate your sustainability claims, reduce costs and build brand validity with this tool.

Alexandra Tachalova is a passionate and knowledgeable marketer, who has worked as the Director of Marketing for SEM Rush, has her own marketing agency and events company. She specialises in PR, content marketing, link building and outreach. 

She speaks at all the best marketing expos worldwide, from Digital Olympus to Brighton SEO. 

This podcast discusses how businesses can use link building to really excel their website higher on the search engine. Quick wins for eCommerce stores during COVID-19, how to optimise out of stock product pages, ranking factors eCommerce stores need to focus on. She stresses the power of link building and shares some of the best strategies she uses to gain maximum exposure. 

She shares her opinion of the future of SEO, the importance of targeting the right keywords and the importance of abolishing under-performing web pages. The best training courses and tools for SEO.

In this episode, Mike Shields joins Carrianne Dukes on the eCom@One Podcast, where they dive deep into the world of measuring the impact of Digital PR campaigns and the power of storytelling. 

Mike is the Head of Digital PR here at eComOne. With a wealth of experience working on PR campaigns for leading eCommerce and B2B brands inhouse and on the agency side, it was a no-brainer to get him on the podcast to share his insights, trends and knowledge from years of real world experience in the trenches. 

He shares valuable insights on the essential metrics to track, such as domain authority and audience engagement, as well as the importance of looking beyond vanity measurements. They discuss the role of AI in content creation and why human understanding is still crucial in crafting unique and relevant stories.

He also reveals strategies for making an impact in the crowded PR landscape, including newsjacking and the power of big campaigns.

You don’t want to miss this podcast if you want to build your brand and generate results with this digital marketing strategy. 

Felicity Adkins is the Business Director at Tonic, a market research company in London. They help clients explore, understand, control and drive change. They have worked with brands such as Coca Cola, Disney, eBay, and Google.

In this podcast, Felicity shares her journey with Tonic, why businesses need to build connections with their consumers, where to start with a research project and advice for people who want to get into her industry. 

Felicity states how easily a research project can go in the wrong direction if an in-depth brief isn’t provided. She shares how consumer behaviour has changed and the power of being brave and honest with analysing your businesses success.

Find out her favourite project to date, the biggest mistakes that eCommerce retailers make and why market research is so important. 

Tomer is the owner of 2 successful Amazon FBA brands, and Founder of Sourcing Monster where he coaches other brands to help them to scale their businesses with Amazon. 

At the age of 14, Tomer started his own hosting company and has been obsessed with finding ways to generate more money online ever since. From there, he gradually went on to building websites, managing Ads for other businesses, and then worked for his family’s jewellery business for 12 years. 

It was when he noticed the lack of work-life flexibility that he began seeking opportunities which allowed him to generate an income, while being able to travel anywhere in the world. That’s when he discovered the power of Amazon FBA and he hasn’t looked back since.

In this episode, Tomer shares exactly how you can find profitable products to build a successful brand on Amazon, or if you’re already an established business, how to use Amazon FBA to accelerate your growth.

Kieran Wright is a Technical Account Manager here at eComOne. He has a passion for generating tangible results in the fast moving online space, especially in the world of analytics, web development and content creation. Kieran has many years of experience in eCommerce from both the merchant and agency side. 

In this episode, Kieran uses his impeccable wealth of knowledge to deep dive into Technical SEO. He talks about what you are doing wrong, the biggest misconceptions of Technical SEO, how you can stand out from competition and which tools you should be using to boost your sales.

Tune into this episode to tighten those loose screws within your technical SEO to boost traffic. He also gives you a sneak peak into eComOne’s new CATalyst framework, how it works and how you can use it to generate results.

Brand vs Marketing, what’s the difference? In this episode, Richard Hill is joined by the Founder of Identity Agency, Thomas Atkins. He delves deep into the process of branding, how you need to constantly adapt to stay relevant and the importance of creating touch points that resonate with your customers.

Identity Agency works with brands to help them grow online with a consistent brand image. As a Business Owner, Thomas is very much aware of the challenges of running a company. In this honest and frank discussion, he shares how he handles loneliness and his mental health.

Listen to find out how to stand out in a crowded marketplace, develop customer service strategies that delight customers and how work life balance is a myth. It’s time to humanise your brand and connect with your customers at a deeper level.

Topics Covered

00:00 - How and why Thomas entered the world of branding 

04:49 - Navigating uncertainty as an Agency Owner

07:29 - The importance of branding 

10:23 - How to differentiate your brand in a competitive marketplace

14:23 - Humanising business through visual content improves consumer connection and differentiation

17:57 - Consistency across brand touch points is crucial for success. It's easy to neglect maintenance and updates in the excitement of a rebrand or new website

21:08 - eCommerce Owners must invest in strong customer service to compete with tech giants like Amazon

24:59 - Advocates for branding as foundation for growth and marketing

28:45 - Network with diverse Business Owners for support and friendship to alleviate stress

32:15 - Business Owner suggests happy work-life blend over balance for personal satisfaction and adaptation to individual needs

33:18 - Learning to balance work and personal life is important

36:44 - Seeking talented designer to lead and grow their own department within business

40:19 - Book recommendation 

David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services. 

In 2016, he successfully systemised himself out of that business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology. 

In this episode, we talk about systemisation from why it fails to how businesses have grown tremendously by implementing systemisation. He tells us about his experience with this side of business and he has personally profited from systemisation

Tune into this to truly systemise your business to success.

Craig Campbell is a Glasgow based SEO expert who has been doing SEO for over 18 years, working with clients and businesses to optimise both local and national SEO.

He provides training courses and delivers talks at a whole host of Digital Marketing shows.

His passion lies within Link building and getting his clients to page one. 

He shares quick wins for eCommerce businesses, the importance of user engagement signals and technical SEO for higher rankings on Google, the true value of site speed as a ranking factor, the power of link building for eCommerce, the importance of an integrated marketing mix for the future of SEO and his best campaign that delivered results.

Will Charnley is the Former Chief Sales Officer at Seasalt, a Cornish Clothing company with over 65 brick-and-mortar stores. After going through a digital transformation journey, Seasalt is on track to hit £100m in sales, largely due to its partnerships with M&S, Zalando, Next and Amazon US.

Prior to joining Seasalt, Will headed up Strategy at Greene King, the UK’s largest pub company. Before that, he spent his career at John Lewis in a variety of operational, strategic and transformation roles.

In this podcast, Will shares how Seasalt navigated the uncertainty of COVID-19 when they had to close all of their well loved stores. He discloses the three key differentiating factors that make Seasalt highly successful in a hugely competitive fashion market. 

Find out why Seasalt is closing down a few of their stores and opening others. Will discusses the challenges that Seasalt is facing when growing internationally and what’s next for this retailer. 

Listen to this podcast to hear how this family-owned Cornish company stays true to who they are to build long-lasting relationships with their loyal customers.

Mark is the Co-Founder at Shiptheory, a flexible shipping rules engine that allows you to create simple and complex shipping rules. Mark has been in the world of eCommerce for years now, from starting by building stores to co-founding Shiptheory in 2016. 

In this episode, Mark dissects the key to utilising shipping to increase profits and explains the greatest tactics to battling high pressure and demand in the shipping world. He tells us the opportunities for retailers over the next few years, the best shipping system to put in place and so much more.

Tune into this episode to perfect your shipping system to retain customers and increase profits from the intelligent wealth of knowledge from Mark Mikkelson

Holly Carless is a Digital Marketing Assistant at eComOne and SEO Traffic Lab. She specialises in outreach (link building) and on-page content to improve business’ SEO. She started off her journey as a shy apprentice and is transforming into a confident SEO and PR Executive.

In this podcast Holly shares her journey within the business, the aspects of the job she loves the most and her biggest challenges. She divulges some SEO tips and explains the importance of domain authority and organic traffic. 

Find out her top tips to improve your SEO, courses and her secrets to success when securing links. She discusses how she creates insane content and how to stay focused. Finally, she shares her favourite cocktail, tools to measure your SEO efforts and a book recommendation.

In this episode, Richard is joined by Adam Chronister, Chief Executive Officer of Enleaf. They are a successful agency that focuses on digital marketing, website design, and eCommerce. Their goal is to help emerging businesses strengthen their online presence through innovative and fast-paced marketing strategies. 

After meeting at an Irish Bar in Chiang Mai during the world’s biggest SEO conference, Richard and Adam pledged to have a chat about all things AI and that’s what they’ve done. Listen as they share their insights from this conference.

They delve into the significant changes in SEO, the impact of AI technologies in eCommerce, and the importance of staying ahead in the industry. Adam offers advice on self-education, key industry trends, and the upcoming SEO conferences and events. 

Adam explores the role of AI in content creation, technical SEO challenges, and the tools they use to tackle them. 

Join Richard and Adam as they navigate the ever-evolving world of eCommerce and digital marketing, providing valuable insights for businesses aiming to thrive in the online marketplace.

Topics Covered

00:15 - Adam’s journey in agency world 

05:07 - SEO challenges and competitive niches - how to aim for page 1 ranking

07:18 - Using AI to remove the repetitive and time-consuming tasks in eCommerce. Use customised and optimised templated prompts 

10:55 - Use tools for better results in search engine optimisation by building in-depth topical authority maps for keywords

17:56 - Why Adam was inspired to write an ebook

20:34 - Using videos for eCommerce, suggesting that some videos can be made without needing a Videographer or Producer

25:34 - Shopify control, custom scripting for load time optimisation, WordPress server-side percentage, website structure impact on crawling

28:55 - Focus on AI adoption for content improvement and levelling the playing field in PPC

30:09 - Google prioritises AI-generated content for being "helpful," but struggles to index sites accurately, causing challenges for SEO professionals

32:45 - Everyone can create more content using multimedia. Google maintains control over page rank and other aspects despite the increase in content. Focus on high-quality backlinks and increasing content without additional cost.

36:13 - Stay informed, analyse competition and self-educate.

39:14 - Favourite book: The Law of Success in 16 lessons

Gavin is the Founder of River Wise Ventures, an independent investment firm based in Durham, North Carolina. He has over 19 years of experience working in eCommerce and tech, and since founding River Wise Ventures, has been investing in disruptive startups in North America and using technology to scale up their businesses.

In this episode of the podcast, we talk about what investors look for in eCommerce businesses, how to explore international markets and test their viability with growth hacking, as well as discussing the fundamentals of eCommerce business growth. 

Join us on this episode for loads of great advice from Gavin to help you explore international opportunities for your eCommerce business and how to make the most out of your marketing strategies such as email and social media.

In this episode, Richard Hill sits down with Dan Temple, Director and Lead Trainer at Cobalt Human Solutions. By focusing on the most important element of your business, your staff, they take the Human Factors learning from safety critical industries such as aviation and healthcare and apply it to your business, regardless of industry.

Humans are invariably highly motivated, trained and skilled people yet they make mistakes. Cobalt doesn't help organisations come to the conclusion it was 'human error', it helps them work out why the error was made in the first place through engagement and training.

Richard and Dan explore the essential qualities of effective leadership and the impact of employee engagement on business performance. Dan, with nearly 20 years of military experience, offers valuable insights on cultivating a supportive and resilient team culture, discussing the importance of addressing mental health in the workplace and nurturing individual strengths. 

Join us as we delve into the practical strategies and mindset shifts that can drive organisational success and employee wellbeing. Save the headache and support your team today.

Topics Covered

00:20 - Understanding human behaviour and teaching human factors

06:01 - How Dan’s Military experience translates to the corporate world, using stories to connect with others emotionally

13:44 - Reflecting on biases and seeking self-awareness

18:05 - Change and repeating past mistakes

26:15 - Questioning discrepancies between training and actual performance and understanding employee behavior

34:02 - Curious, active team members use Slack frequently.

38:40 - Encouragement for young leaders to invest in people and reflection for business success

41:51- Focus on incremental motivation and common aim for team success

51:19 - Dan’s wife becomes Assistant Head at a school in Lincoln City after a competitive interview. Emphasizes the importance of people in leadership

54:06 - Supporting team members struggling with mental health is important for leaders

01:02:23 - Book recommendation 

Paula Short is the ex Co-Founder of Beauty Boulevard, a successful cosmetics company that stocked products globally in stores, salons and airlines. After exiting the company in 2021, Paula went on a journey of self-discovery to become a Freelance Business Advisor focusing on strategic growth.

As we navigate the challenges brought on by the pandemic and the evolving landscape of consumer behaviour and the economic market, Paula shares her experience of exiting her successful business, Beauty Boulevard, and delves into the emotional journey of letting go. 

From the impact of COVID-19 to the importance of understanding customer patterns and behaviours, Paula and Richard explore the value of seeking external expertise, taking breaks, and the significance of trusted consultants in guiding business growth. 

Listen to this episode to hear about the raw truth of exiting a business and what happens after. Paula shares where many companies go wrong with their strategy, where to spend your marketing budget and how to improve your valuation. 

Join us as we uncover the wisdom, practical advice, and personal experiences shared by Paula Short in this compelling episode.

Topics Covered

00:20 - Proud achievement in business, sold shares before COVID

03:08 - Business shutdown despite successful showcase in NYC

09:12 - Business consultant with vast experience discusses strategies

10:07 - Know your customer and guide businesses to success 

16:57 - Business ups and downs require trusted support

21:15 - Challenges of getting products into big stores

28:05 - Traveling to Europe and US trade shows

31:19 - Realising capabilities, enjoying self-investment and need for balance

35:11 - Embrace the present and notice the world around us

38:17 - Strategically target marketing, analyse customer data wisely

41:45 - Writing thoughts for better sleep, unlikely business sale

45:01 - Unfamiliar changes forced, but necessary for growth

46:42 - Maximising valuation post-sale and during COVID

49:34 - Investing in consultancy to help others succeed

52:47 - Connect with me on LinkedIn and book recommendation

Elif Köse is a Transformational Confidence Coach and Creative Director at The Leader Within You. She works with ambitious entrepreneurs to help them gain clarity and confidence and has dedicated her life for women empowerment through all her business endeavours.

Elif began her journey as a fashion designer in the UK, helping women find self-confidence through the power of fashion. 

In this episode, Elif discusses the challenges that women face in business, how to navigate a male-dominated industry and three things businesses can do to empower their women and team. She shares strategies to instil confidence and emphasises the importance of recognising and celebrating one's own worth and capabilities. 

She also explores how societal expectations can limit women's aspirations and the power of thoughts and the mind. Plus, Elif delves into the importance of inner confidence, self-belief and the transformative power of finding one's true passion.

It’s time to delve into the world of brand management with Mike Whitby, an experienced Senior Brand Manager who has worked with major names like Asics, Lyle & Scott, and Pentland Brands. 

Mike explores the essential balance between short-term gains and long-term brand health, the power of decision-making in leadership, and the overlooked potential of VIP tiers in loyalty schemes.. 

Mike shares insights on grassroots strategies for building brand loyalty through storytelling and consumer engagement, while also navigating the shift back to in-person retail experiences post-COVID. Tune in as they uncover strategic approaches to fostering community, building brand ideology, and standing out in competitive markets. 

Whether you're focused on digital or physical brand spaces, this episode promises a wealth of insights and actionable advice to help elevate your brand strategy. Let's dive in.

Topics Covered: 

00:00 - Mike’s experience in eCom 

05:51 - In-person community building post-COVID promotes brand culture

08:36 - Pop-up shops offer low-cost brand experiences

12:43 - Performance is measurable; branding requires long-term strategy

16:26 - Netflix's "Abstract" explores creative fields and branding

17:41 - Understand brand, consumer details & trends for success

21:37 - Understanding market data, identifying opportunities & engaging customers

30:21 - Evaluate current CRM processes for business improvement

31:12 - Be authentic; engage consumers thoughtfully and regularly

35:36 - Loyalty programs unlock exclusive product access 

40:20 - Evaluate values and goals, decide immediately, act

44:05 - Make decisions that feel right for you

45:01 - Book recommendations

Thea Chippendale is a Digital PR Executive at one of the fastest growing SEO agencies in the UK, Rise at Seven. Their bold and creative ideas have seen them work with some incredible global and national brands including, Missguided, GAME and Parkdean Resorts. 

Thea burst onto the business scene after completing 3 years at The University of Lincoln, studying Advertising and Marketing. One of her tweets went viral, resulting in her featuring on ASOS’ website, which caught the attention of the CEO of Rise at Seven.

Thea is rapidly becoming one to watch, her passion and drive are infectious.

In this podcast, Thea shares how one of her campaigns generated nearly 1 million social shares and 400 media placements in 40 countries worldwide. How Digital PR can benefit eCommerce businesses and how to get links. 

She shares the importance of building relationships with journalists and how to get your dream PR job. She shares her opinion on Follow and NoFollow links and how eCommerce businesses can use product PR to increase sales. She shares how you can find eCommerce journalists to get your campaigns live!

Adam Pearce is the CEO of Blend Commerce, one of the UK’s fastest growing Shopify and Klaviyo agencies that specialises in customer experience. He helps some of Shopify’s best loved brands deliver an insane eCommerce adventure on their website to increase their sales, average order value, retention and customer lifetime value.

In this episode, he discusses why a business should focus time and resources on improving the user experience on their site and the key areas to focus on to achieve this. He shares the importance of addressing the fears of your customers and how to replace the annoying pop up with something a lot more personalised.

One of the most important aspects of eCommerce lies within fulfilment and post purchase. Adam shares how brands should act depending on the emotions of their customers to keep them happy and coming back for more. He divulges exactly what is killing your customers off, hint, it’s something we constantly bang on about. 

Find out what customer lifetime value is, how to improve it and how to measure it in this week’s eCommerce podcast.

Greg Gifford is a worldwide Local SEO expert based in Texas. He is the Vice president at Search Lab, a Local SEO Agency in Chicago.

He is an avid SEO speaker, delivering workshops across the world and is a regular face on every SEO specialists tool list, SEM Rush. 

He has a strong passion for Local Search Optimisation, Email Marketing and Web Analytics. 

He talks about how eCommerce businesses can use SEO to grow their business, the most important ranking factors for Google and strategies you can implement in your business. 

Find out the tips and tricks to transform your Google My Business Page and appear on the first page of Google.

Dorien Morin-van Dam is an organic social media specialist from The USA. She has been a social media consultant, manager and owner for 10 years.

Her expertise lies within strategic planning and consulting, with a passion for content marketing and community management.

In this podcast, Dorien shares the best social media platform for eCommerce, how to get started with Pinterest, the power of Facebook groups and how to collate an email list from Facebook groups. 

She shares the impact of building an online community, discusses whether businesses should have a paid or organic strategy and how to use social media to retain customers.

Find out how to be “T-Shirt worthy”, where a customer becomes a super-fan or brand ambassador of a business. She discusses her opinion on influencer marketing and what conferences you need to attend.

Robert is the CEO and Founder of Prague-based eCommerce live streaming company, Korkuma. He came up with the idea for Korkuma last year when businesses were struggling with the second wave of the pandemic and wanted to come up with a solution that blurred the line between offline and online shopping. His answer was live streaming - and with extremely successful results from his Beta testing, he’s raring to make Korkuma live to the world so that eCommerce stores like yours can start reaping the benefits.

In this episode, Robert discusses exactly how live streaming works for eCommerce businesses and how you can seamlessly incorporate it into your sales strategy. He busts some of the fears that businesses have when it comes to live streaming, such as not having a big enough budget to make live streaming successful, or not having the technical experience to pull it off. Robert also talks about how live streaming can work for specific industries and how easy it is to get started.

Want to get a step ahead of your competitors? Well it’s time to throw your customers into a whole new experience with live streaming. Get listening to find out how you can get started!

Jonathan Oldhams is the Founder of Webstraxt, a Digital Marketing agency in Newark that works with national and regional brands. They have a proven track record of delivering results. They create unique designs, content and users experiences that drive user engagement, accelerate brand loyalty and increase website conversions.

In this podcast, Jonathan discusses the essential features of eCommerce stores and quick wins that can increase the speed of your website. He stresses the importance of optimising the check out process to maximise conversions. 

He shares the factors you need to consider when choosing your eCommerce platform, cost and functionality. Jonathan delves into the value of UX design and the importance of analysing the data provided to understand the customer journey. He goes into detail about the future of UX and click and collect. 

Find out what the biggest mistakes he sees on eCommerce sites and a book recommendation to advance your knowledge.

In this episode, Tim Loughlin, Chief Financial Officer at Salesfire, delves deep into the world of finance and business management. As a Commercial CFO working in the SaaS arena with fast growing companies, he has a wealth of experience that he shares with our listeners. 

From the daily habit of checking your bank account before making a cup of tea, to the importance of cash flow management and the impact of interest rate changes, Richard and Tim share valuable insights for business owners and managers.

They discuss the challenges and strategies of international expansion, the significance of benchmarking, and offer expert advice on metrics for analysing company performance and navigating market fluctuations. They also explore the dynamics of seeking investment or selling a business, emphasising the importance of due diligence and financial metrics.

This episode is packed with valuable information for anyone in the world of eCommerce. With years in accounting, investment and finance, Tim is more than qualified to share his advice on money with our listeners. So sit back, relax, and get ready to learn from the best in the industry!

Frankie Baeza is the Founder of ROAS Systems, a Facebook Partner agency that specialises in paid social advertising. He is also a lead trainer of Facebook Blueprint, the qualification every aspiring Pay Per Click enthusiast aspires to attain. 

In this podcast, Frankie divulges secrets for success with Facebook Ads. He shares the objectives that deliver results, where to start with Social Ads and how he got into Social Ads. He stresses the importance of aligning your Facebook objectives with your business goals, the importance of experimenting with your creatives and how to stand out.

Find out how to improve Facebook Ads that aren’t getting results, the best Ad campaigns he has worked on and the tools for creating visuals that convert. He shares the top 3 questions he gets as a trainer and shares his book recommendations.

Leyla Okahi is the CEO and director at Diverse Minds, delivering, developing and managing diversity, inclusion and equality. With over 18 years of experience Leyla works to create positive work places and create opportunities for employee growth whilst prioritising equality.

In this episode, Leyla talks about key steps and practices you can cooperate into your business to create an inclusive, diverse and positive workplace, she also explains why this is so important to her and breaks down ways you can challenge a work-life balance. Leyla also talks steps that companies can take to deal with toxic behaviours and attitudes and why all of this is so important in our world today

Tune into this episode to learn about the importance of equality and inclusion and how prioritising this in your business which will be beneficial to productivity and creating a positive workplace.

Douglas Franklin is the Founder and Chief Executive Officer at Penny Black, a company that connects customers and brands at the point of unboxing. They create memorable moments that build customer loyalty with eCommerce stores such as Paul Valentine. 

In this podcast, Douglas shares how companies can deliver a better customer experience with personalised packaging, the mission behind Penny Black and what companies are doing wrong. He shares his top tips for getting customers to share the unboxing experience. 

Find out how to use a loyalty scheme to improve the packaging experience to influence your customers and what brands have had a successful experience with Penny Black!