Ecommerce Society Podcast (Kerrie A. Fitzgerald)

Détails du podcast Épisodes (266)Liens (318)Score RSS (62%)Contenu lié (100)

Explorez tous les épisodes de Ecommerce Society Podcast

Plongez dans la liste complète des épisodes de Ecommerce Society Podcast. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

	Date	Titre	Durée
	30 May 2024	What's Your Next Big Move? 4 Ways To Manifest Your Business "what if's" into Reality	00:50:53
In this episode, I discuss the concept of making big moves in business and how to leverage your business experience to create new opportunities. I share my personal experiences, insights, and actionable steps for turning ideas into reality. I also introduce the idea of in-person retreats and seek your feedback on potential retreat locations and formats. Takeaways: Leverage your business experience to create new opportunities Manifest ideas into reality Explore the concept of in-person retreats Seek audience feedback on potential retreat formats and locations Want to join the waitlist for my retreat? https://www.kerriefitzgerald.com/retreatwaitlist
	27 Feb 2024	When to DIY Verse Hiring Out Work In Your Ecommerce Business	00:56:16
In this episode, Kerrie discusses the decision-making process of DIYing versus hiring for various aspects of a business. She highlights the importance of knowing when to DIY and when to hire, considering factors such as time, expertise, and budget. Kerrie explores the pros and cons of both approaches, emphasizing the need for effective communication with service providers and the potential pitfalls of choosing the cheapest option. She shares personal experiences with DIYing a website and investing in visual branding, providing valuable insights and lessons learned. Takeaways Consider your business goals, budget, and available time when deciding whether to DIY or hire for a task. DIYing can save money and provide an opportunity to learn new skills, but it may result in subpar results and wasted time. Hiring professionals can save time, ensure quality results, and provide expertise, but it comes at a cost. Beware of choosing the cheapest option, as it may lead to unsatisfactory outcomes. Effective communication with service providers is crucial to ensure your vision is understood and implemented correctly. Chapters 00:00 Introduction: DIYing vs Hiring 02:12 Knowing When to DIY and When to Hire 03:38 Pros and Cons of DIYing 08:12 Pros and Cons of Hiring 14:26 The Challenges of DIYing a Website 20:36 The Importance of Investing in Visual Branding 22:55 The Pitfalls of Choosing the Cheapest Option 26:31 The Importance of Effective Communication with Service Providers 28:20 Finding the Right Balance in Pricing Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	15 May 2024	Cultish Product is Back- Updates, New Pricing, Who It's For	00:51:05
www.kerriefitzgerald.com/cultish Join by May 23rd. In this bonus episode of the Ecommerce Society Podcast, updates and changes to the signature mentor coaching education program, the Cultish Product Program, are discussed. The program is now a three-month group coaching mentor program focusing on creating a cult-like brand, providing a scroll-stopping customer experience, setting up sales on autopilot, and getting repeat customers. Key Highlights Creating a Cult-Like Brand: The program emphasizes the importance of standing out against competitors and Amazon, creating a memorable customer experience, and implementing effective sales and marketing strategies. Scroll-Stopping Customer Experience: Learn to craft a customer journey that leaves a lasting impression. Sales on Autopilot: Set up systems that drive sales effortlessly. Repeat Customers: Strategies to keep customers coming back. Program Features Personalized Feedback: Includes coaching and hot seat calls. Community Support: Access to a Facebook group. Comprehensive Curriculum: Includes video and audio modules, workbooks, and templates. Customer Experience Audit: Detailed feedback on websites, checkout processes, and packaging. Four Pillars of the Cultish Product Program CULT Brand Formula: Develop a unique and compelling brand identity. Customer Experience: Create a seamless and memorable customer journey. Sales on Autopilot: Automate sales processes to generate revenue effortlessly. Repeat Customers: Focus on retention and repeat business. Program Structure Monthly Pillar Release: Each month, a different pillar is introduced, with supporting materials like video and audio modules, workbooks, and templates. Customer Experience Audit: Participants receive personalized feedback on their websites, checkout processes, and packaging. Pricing Monthly Payment: $199 per month. One-Time Payment: $995. Suitable For The Cultish Product Program is ideal for new or semi-established product business owners looking to improve their direct-to-consumer channels and increase sales. Key Takeaways Stand Out Against Competitors: Develop strategies to differentiate your brand. Memorable Customer Experience: Enhance your website, checkout process, and packaging. Automated Sales: Utilize email marketing and other tools to drive sales on autopilot. Cost-Effective Customer Retention: Focus on repeat customers for sustained growth. Episode Chapters 00:00 - Introduction and Program Updates 05:11 - Creating a Cult-Like Brand 11:51 - Providing a Memorable Customer Experience 14:11 - Setting Up Sales on Autopilot 31:13 - Implementing the Cult Brand Formula 33:09 - Enhancing Customer Experience through Packaging 35:00 - Creating Sales on Autopilot 37:28 - Building Repeat Customers 46:00 - Suitable for New or Semi-Established Product Business Owners
	09 Apr 2024	3 Of The Biggest Problems You Are Making In Your Product Based Business & How I Can Help You Fix Them	00:14:56
Grab a website audit https://www.kerriefitzgerald.com/audit Ok listen up my friends, after 8 years of having my own ecommerce and product based businesses, working with 500+ students and clients, I’ve identified 3 main problems most ecomm shop sare facing each and every day. These problems are what is holding you back from growing your business. In this week’s episode of Ecommerce Society podcast I’m breaking down the top 3 biggest problems and bottlenecks that are holding back your business from growth. This episode is brought to you by Mappe- an AI powered software that takes the guesswork out of growing your ecommerce business, Join the early access email list to Mappe www.mappe.io Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	19 Dec 2023	8 Ways a Small Business Can Create a Cult Brand In 2024 (without a massive following or huge social accounts)	01:01:06
Welcome back to another exciting episode of the Ecommerce Society! In today's episode, we're diving deep into the world of small businesses and uncovering the secrets to creating a cult brand in the ever-changing landscape of 2024. Whether you're just starting out or looking to elevate your brand to the next level, these eight strategies will set you on the path to success. In this episode, we unveil the blueprint for small businesses to craft a cult brand in 2024 without relying on vast followings or extensive social media clout. It all starts with humanizing your brand, differentiating it from giants like Amazon. Embrace your secret sauce passionately and curate a compelling narrative that shares your journey. Go beyond your products by defining your brand's values and actively supporting meaningful causes. Elevate your visual appeal and packaging to stand out, foster customer loyalty, and build a sense of community around your brand. The ultimate secret is listening, iterating, and maintaining a curious mindset to adapt and thrive in the ever-evolving business landscape. Join Cultish Product- applications are open! A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Applications are open until January 24th If you enroll by January 2nd, you get a $500 discount off the program. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	17 May 2024	How to Get Mega Loyal Repeat Customers To Buy Again & Again	00:31:43
JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. Repeat customers are the bloodline of your business- you need them and you want more of them. Customer Loyalty is kind of this weird buzzword but it can be hard to actually know HOW to get it- what do you need to do. In this episode of Ecommerce Society, I will show you HOW to get more repeat customers, why you want them, and 5 things you can start doing today to get them in your business. I also use real examples- for example I just spent $150 this morning with the brand, Dressed in Lala. This was my second order with them in the span of one month- why and how did they get me to spend $150 on top of the $57 I spent with them the first time……..Listen to find out. Takeaways Repeat customers spend 67% more than new customers per transaction. Repeat customers contribute to approximately 40% of the revenue for an online store. To get repeat customers, focus on creating a positive customer experience. Implement a customer loyalty program and send regular email campaigns. Improve customer service and use post-purchase emails to stay connected with customers. Create memorable packaging to enhance the unboxing experience. Don't be afraid to ask for the sale and promote your products. Chapters 00:00 Introduction: The Importance of Repeat Customers 08:29 Building Trust and Loyalty through Positive Experiences 13:04 Tips for Getting More Repeat Customers 29:29 Asking for the Sale: Don't Be Afraid to Promote Your Products
	16 Jan 2024	How to create a marketing, sales and conversion funnel	00:45:23
Welcome to this week’s episode of the Ecommerce Society podcast. In this episode, I’m diving into the four fierce stages of an e-commerce funnel. First up, it's the "Awareness" stage – think of it as the virtual catwalk where you strut your stuff to grab your audience's attention. Your fabulous products need to dazzle and shine like a superstar! Next, we sashay into the "Interest" stage. This is where you turn those curious onlookers into potential shoppers by showcasing your goods in all their glory. It's all about making them want more – like the fashionista they secretly aspire to be. Now, darling, it's time for the "Desire" stage. Here, you fan the flames of desire, making them crave your products like the latest trend. It's like turning window shoppers into VIPs at the most exclusive boutique in town! Finally, we hit the "Action" stage, where it's all about closing the deal. Your customers are primed and ready to click that "Buy Now" button faster than you can say "retail therapy." It's the grand finale of the e-commerce show, where you seal the deal and send them off with a fabulous purchase. Then we dive into the “Retention”stage, where you turn those customers into your brand evangelists. Tune into the episode so you'll be strutting your stuff with a funnel that's fierce, fabulous, and undeniably profitable And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP Or grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More 3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	13 Feb 2024	The Top 5 Ways To Get Your Products Featured In Subscription Boxes For Mega Visibility and Brand Awareness	01:08:08
In this episode, Kerrie discusses the opportunity for brand visibility through subscription boxes. She explains what subscription boxes are and how they can be a marketing opportunity rather than just a sales opportunity. Kerrie emphasizes the importance of branding and providing a clear call to action in subscription box products. She also shares tips on finding subscription boxes to pitch to and common mistakes to avoid in the pitching and negotiation process. In this episode, Kerrie shares valuable insights on how to get your products into subscription boxes. She highlights the importance of negotiating on price and being flexible with pricing to make your products more appealing. Kerrie also emphasizes the need to customize your pitch for each subscription box, showcasing your understanding of their audience and offering exclusive ideas. She suggests leveraging marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Kerrie provides practical tips for pitching, including following the subscription box on social media and making short, targeted pitches. Takeaways Be willing to negotiate on price and be flexible with pricing to make your products more appealing to subscription boxes. Customize your pitch for each subscription box, demonstrating your understanding of their audience and offering exclusive ideas. Leverage marketing as a negotiation tactic, offering to promote the brand in exchange for better pricing. Make short and targeted pitches, focusing on the subscription box and their audience rather than your own story. Chapters 00:00 Introduction and Question Submission Form 02:24 Deep Dive into Subscription Boxes 04:37 What is a Subscription Box? 06:23 Opportunity for Brand Visibility 09:08 Different Types of Subscription Boxes 10:24 Best Suited Products for Subscription Boxes 11:48 Mistakes in Pitching and Negotiating 51:50 Mistake: Not willing to negotiate on price 53:10 Stand out by customizing your pitch 55:28 Negotiating with marketing as leverage 57:27 Being scrappy and figureoutable 59:42 Leveraging marketing and creating exclusivity 01:00:10 Easy ways to pitch 01:02:08 Making a short and effective pitch 01:07:35 Summary: How to get into subscription boxes Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	09 Jul 2024	Coaching Session: Increase Conversion, Traffic and Website Audit with Swimwear Brand Naked Summer	01:52:35
Welcome to the Ecommerce Society Podcast! In this podcast episode, I’m doing a coaching session with swimwear brand, naked summer. This feels like a REAL coaching session with me, so bear with me as its a long one. We talk through typical questions that brands always come to me with help on- how do i increase my conversion rate, how can I make my website better and how do I get more traffic, so these are some of the things I tackle on this robust coaching episode! If you want to tune into one of the two specific questions we cover- here are the timestamps: Question 1: How do I increase my website conversion rate Timestamp: 0-1:11 Question 2: How do I increase my traffic Timestamp 1:12- end Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Follow Naked Summer www.nkdsummer.com ig @naked_summer TikTok @makedsummer
	08 Feb 2024	BONUS {Quick Tip} 2 Ways To Increase Your Average Order Value & Conversion Rate TODAY	00:29:04
Hey there, fellow e-commerce enthusiasts! 👋 Ready to turbocharge your online business and send your revenue soaring? In this episode, I'm spilling the tea on how to skyrocket your average order value (AOV) and watch those sales numbers dance their way to the top! 🚀 Unlocking the Secrets of AOV: Ever wondered how to turn those browsers into buyers and get them to whip out their wallets with gusto? Look no further! I'm dishing out the three sacred keys to fattening up your bottom line: snagging new customers, coaxing old pals to splurge a little more, and the crown jewel – increasing that sweet AOV. 💡 The Power of Persuasion – It's All in the Conversion: Brace yourselves for a deep dive into the heart of e-commerce success. I'm talking about the nitty-gritty, the backbone of your online empire – your website design and conversion rates. It's where the magic happens, folks! 📦 Shipping Shenanigans and the Art of Abandoned Cart Rescues: Picture this: Your customers are all set to seal the deal, but then – bam! – those dreaded shipping costs pop up like a pesky roadblock. Fear not! I've got the ultimate playbook for you. Learn how to lure those abandoned carts back from the brink by tweaking your shipping rules and offering tantalizing free shipping thresholds. You're welcome! Key Takeaways to Fuel Your E-commerce Odyssey: 🎯 Remember the Holy Trinity: New customers, bigger spends from your OG fans, and the golden goose – boosting that AOV. 🚚 Shipping Costs: The silent killer of conversions. Smash those barriers by offering free or discounted shipping. 💻 Foundations First: Nail your website design and conversion tactics for a sturdy e-commerce fortress. 🛒 Dive into the Cart Abyss: Uncover the mysteries of abandoned shopping carts and emerge victorious by fine-tuning your shipping strategies. So, fellow hustlers, buckle up and get ready to take your e-commerce game to stratospheric heights! Tune in now for a masterclass in moolah-making maneuvers. Let's make some digital magic happen! 🌟 Chapters 00:00 Introduction: Three Ways to Make Money in Your Business 01:27 Chapter 1: Increasing Average Order Value (AOV) 03:22 Chapter 2: Analyzing Abandoned Shopping Carts 04:18 Chapter 3: The Impact of Shipping Costs on Conversion 08:07 Chapter 4: The Importance of Website Design and Conversion 10:22 Chapter 5: Focusing on Foundational Elements of E-commerce 15:24 Chapter 6: Adjusting Shipping Rules to Increase AOV 19:06 Chapter 7: Determining Average Order Value and Setting Free Shipping Threshold 23:20 Chapter 8: Creating Proper Shipping Rules and Updating Website 28:09 Conclusion: Action Steps and Feedback Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	05 Jan 2024	7 Indicators You Need a Website Makeover or Redesign	00:34:57
Welcome to this week’s episode of Ecommerce Society podcast. In this episode, I’m spilling the tea on the seven telltale signs that scream, "Girl, you need a website makeover ASAP!" By the end of this episode, you'll be tossing your old website design like last season's fashion and strutting into the digital world with a fierce, revamped look. Whether you're a seasoned e-commerce queen or just dipping your toe in the online biz waters, "Ecommerce Society" slays with its sassy yet practical advice. And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More 3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	09 Jan 2024	2024 Master Planning Session - Plan Your Year Out To Create a Profitable Business you Love!	00:36:38
Welcome to this week’s episode of Ecommerce Society podcast. Are you feeling like your business is a drag, or suddenly unmotivated by all the crappy tasks you have to do. It’s time to reflect on what you can do to create a DREAM business and one that doesnt leave you feeling unmotivated and tired. Let’s do this. In this episode I unpack 4 specific steps you can take to help you reflect on what worked and what didnt work in 2023, an easy way to start planning personal and business goals, removing the things you hate about your business and how to create a schedule that works for YOU< not the other way around. And if by the end of the episode you are convinced you need to map things out a little better- be sure to grab my FREE 2024 Master Planning & Strategy Document https://www.kerriefitzgerald.com/2024 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More 3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	20 Jun 2024	The Power of Shopify, Starting a Pet Business and How to Stand Out with Ecommerce Savvy	00:53:21
Welcome to the Ecommerce Society Podcast! In this episode, I chat with Deonnah Carolus, founder of Ecommerce Savvy. Deonnah shares her journey from running a marketing agency to pivoting to e-commerce, focusing on helping smaller businesses succeed online. We dive into the challenges of expensive mastermind programs and varying levels of participant commitment. We also discuss the importance of differentiation in saturated markets and share our experiences with starting product-based businesses. Deonnah reveals her idea for a doggy bandana business, and I share my experience with manufacturing dog bandanas. We explore potential collaboration and offer support to each other in our ventures. Deonnah also highlights the fun and rewarding aspects of marketing to pet parents and shares her experience in the pet industry. We discuss how to choose a business idea and the importance of researching different industries and SO MUCH MORE! Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too. https://kerriefitzgerald.myflodesk.com/hotsauce Follow Deonnah Ecommerce-Savvy.com https://www.instagram.com/ecommercesavvy/ hello@ecom-savvy.com
	20 Feb 2024	Creating the #1 Female Entrepreneur Subscription Box to Selling it & Transitioning Into New Business Venture with Julie Ball	00:32:49
In this conversation, Kerrie and Julie discuss Julie's entrepreneurial journey, including her experience starting and selling Sparkle Hustle Grow, an entrepreneurship subscription box. They also explore Julie's current ventures, such as coaching and her new Amazon business. The conversation highlights the importance of pivoting and diversifying revenue streams in entrepreneurship. Julie shares her insights on separating personal identity from brand identity and the value of treating a brand as a persona. The conversation concludes with Julie's plans for the future and where to find her online. Takeaways Pivoting and diversifying revenue streams can be important for entrepreneurs who are looking for new challenges or opportunities. Separating personal identity from brand identity can help entrepreneurs transition and sell their businesses. Treating a brand as a persona can help create a distinct and memorable identity in the market. Exploring new product ideas and platforms can be an exciting way to continue learning and growing as an entrepreneur. Chapters 00:00 Introduction and Connection 02:21 Julie's Background and Entrepreneurial Journey 06:18 Starting Sparkle Hustle Grow 12:34 Selling Sparkle Hustle Grow and Transitioning 20:37 Julie's Current Ventures and Diversifying Revenue Streams 28:40 Exploring New Product Ideas 35:03 Separating Personal Identity from Brand Identity 36:15 Future Plans and Where to Find Julie Follow Julie https://www.subscriptionboxbasics.com. www.instagram.com/subscriptionboxbasics www.subscriptionboxbasics.com/launch Julie’s subscription box course julie@subscriptionboxbootcamp.com Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	21 May 2024	From Brick-and-Mortar to Selling Business For Millions with Pet Boss Nation’s Candace D’Agnolo & Her Journey in the Pet Industry	00:48:38
Welcome to the Ecommerce Society Podcast! In this episode, we sit down with Candace D’Agnolo, founder and CEO of Pet Boss Nation. Candace shares her extensive experience in the pet industry, offering actionable advice for entrepreneurs at any stage of their journey. Key Topics Discussed: Entrepreneurial Beginnings: Learn how Candace transitioned from painting murals to launching her retail pet store, Dogaholics, and the lessons learned from those early entrepreneurial efforts. Challenges of Brick-and-Mortar Businesses: Discover the risks and rewards of physical stores compared to online businesses, including lease negotiations and managing upfront costs. Financial Insights for Business Owners: Gain insights into effective cash flow management and the importance of financial planning for sustaining and scaling a business. Preparing to Sell Your Business: Candace discusses her strategy for preparing and selling her businesses at a profit, emphasizing timing and business valuation. Pet Boss Nation's Evolution: Hear about the evolution of Pet Boss Nation into a consulting and group coaching powerhouse, and how these services can help pet business owners thrive. Join us for this enlightening conversation with Candace D'Agnolo, packed with real-world advice for growing your business in the pet industry. Don’t miss out on these expert insights! Follow Candace & Pet Boss Nation petboss.com https://www.facebook.com/petbossnation https://instagram.com/petbossnation/ Join the Pet Boss Club - petbossclub.com Work With Me: Grab my new book, Customer Obsession Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services
	17 May 2024	Create an Easy Sales Funnel To Make "Passive Income" For Product Businesses	00:12:34
JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. Passive income is all the rage these days but is it actually possible to make it happen in your ecommerce business? My answer is YES it is. You can 100% set a few marketing channels or systems up in your business to allow your business to generate sales without you trying each day- pretty magical right? Well it is. You can do this through the combo of your website and email- and in this episode of Ecommerce Society podcast I walk you through how you can do it and talk about the power of email and why you need it in your business. If you want to implement these strategies in your business, then join us for the next round of our group coaching program, The Cultish Product! We kick things off in JUne for 3 months. www.kerriefitzgerald.com/cultish Deadline to join is May 23rd. . Takeaways Passive income in e-commerce is achievable through various strategies. Affiliate programs allow influencers and bloggers to promote products for a commission. Customer loyalty programs encourage repeat purchases and referrals. Email marketing helps create a sales funnel and nurture leads. These strategies can generate passive income and provide a high return on investment. Chapters 00:00 Introduction: Making Passive Income in E-commerce 01:25 Affiliate Programs: Harnessing the Power of Influencers 06:16 Email Marketing: Creating a Sales Funnel
	25 Jun 2024	10 Reasons Shopify Is The Best DTC Ecommerce Platform	00:34:33
Welcome to the Ecommerce Society Podcast! In this episode I do a deep dive on the top 10 reasons Shopify is the best platform for starting an e-commerce business. It’s no shocker here that I am a WILDLY OBSESSED customer superfan of Shopify and since I’ve never dedicated an entire episode on why I love them so much, I thought today was the day! If you are on the fence about starting a Shopify store- this episode is for you or if you’re an Etsy seller and want to branch out and start your own website- this is for you too! Start with Shopify for just $1 Sign up for a free trial and get your first month for just $1, tap that link below shopify.pxf.io/QOqWDY Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too. https://kerriefitzgerald.myflodesk.com/hotsauce ** some links may be an affiliate link. Its no extra cost to you, but i may get a small referral commission. I only share products/services that I am obsessed with.
	02 Apr 2024	Surprise- I’m Starting a New Product Based Business! Answering All Your Q’s about Amusejoy Poo Bags	00:42:24
Grab a website audit https://www.kerriefitzgerald.com/audit I’m starting a new product based business, called Amusejoy Poo bags and I’m sharing all the details about my new business, including why I decided to start a new business and all the dirty details in between. On Instagram you submitted a bunch of questions about my new venture and I’m answering them here. I cover questions such as, why are you starting a dog poop bag business, how much money are you spending on the launch, why dog poop, how are you building this business differently than your first…. And more. Follow Amusejoy Poo Bags on Instagram & Tiktok https://www.instagram.com/amusejoypoobags/ https://www.tiktok.com/@amusejoypoobags Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	07 May 2024	I Worked With a Visual Branding Agency For My New Product Business- Inside Look & Was It Worth The Money?	00:40:56
In this episode, I share my experience of working with a branding agency to create the visual branding for my new dog poo bag company, Amusejoy Poo Bags. I deep dive into the importance of visual branding in a saturated market and explain why I chose to work with professionals instead of DIYing it. I discuss the process of working with the agency, the importance of clear communication and deadlines, and the level of detail and perfection we achieved. I also highlight the incorporation of my dogs into the branding and the impact of purpose-driven branding Takeaways Visual branding is crucial in a saturated market to differentiate your brand from competitors. Working with a professional branding agency can ensure a high level of detail and perfection in your branding. Clear communication and adherence to deadlines are important in the branding process. Incorporating personal elements, such as pets, can add uniqueness and personality to your brand. Purpose-driven branding, such as donating a portion of sales to a cause, can attract customers and create a cult-like brand. LInks Mentioned: Amusejoy Poo Bags- follow on Instagram & Tiktok www.instagram.com/amusejoypoobags https://www.tiktok.com/@amusejoypoobags Duocollective.com Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	30 Nov 2024	Updates: I Launched a New Product Business + Final Episode & Farewell	00:47:18
I have an update my friends- this is the final episode of The Ecommerce Podcast- totally bittersweet. After taking a short hiatus, I realized my vision was going in a different direction. Almost four years, 259 episodes and a million hours later- it's time to say goodbye:) I've loved every single second of this podcast and I'm so proud of it- and grateful fro you tuning in every week:) Here is where you can find me now: Amusejoy Poo Bags my newest product brand, it's beautiful and perfect and check it out! If you have a dog or friends with dogs- this makes the perfect gift. https://www.amusejoypoobags.com/ https://www.instagram.com/amusejoypoobags/ Connect with Kerrie Fitzgerald www.instagram.com/kerrie.a.fitzgerald https://www.linkedin.com/in/kerrie-fitzgerald/ Grab a copy of my book, Customer Obsession https://amzn.to/41bCExF
	16 Apr 2024	Mastering Shopify Websites with Sarah Jansel	00:28:52
Grab a website audit https://www.kerriefitzgerald.com/audit In this episode, we sit down with Sarah Jansel, the owner of Jansel & Co., a company specializing in building and growing standout websites on Shopify and other platforms. Sarah shares her journey from a 20-year corporate career to becoming an entrepreneur, her passion for fashion, and her evolution into a website design guru. Discover the insights and strategies behind creating successful Shopify stores, understanding your customer, and why investing in your website is crucial for your business. Featured Guest: Sarah Jansel, Founder of Jansel & Co. Sarah’s journey from fashion enthusiast to Shopify expert highlights the importance of following your passions and the impact of a well-designed website on your business. Her company, Jansel & Co., not only builds websites but creates experiences that reflect the heart and soul of the brands they work with. Whether you’re starting out or looking to elevate your online presence, Sarah’s insights underscore the value of professional design in achieving your business goals. Key Takeaways: The significance of understanding the story behind your brand and weaving it into your website. The common pitfalls of DIY website design and how it can impact your business. Why a professional, cohesive website is crucial, especially for luxury or high-end products. An overview of Jansel & Co.’s comprehensive services, from branding to website design and beyond. Sarah’s ideal clients and how her team tailors the process to meet their unique needs. Follow Sarah Jansel Website: www.janselandco.com Instagram: https://www.instagram.com/sarahjansel/ Instagram 2: https://www.instagram.com/janselandco/ Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Timestamps: 0:00 - Introduction to Sarah Jansel 2:47 - Sarah’s transition from corporate to entrepreneurship 5:30 - The story behind Sadie and Sari, Sarah’s fashion boutique 7:17 - What makes Jansel & Co.’s process unique 10:37 - Common mistakes Shopify store owners make 14:06 - The importance of a well-designed website 18:25 - How Jansel & Co. approaches client projects 20:42 - Ideal clients for Jansel & Co. and the process of working together 27:00 - Where to find Sarah and learn more about Jansel & Co.
	02 Jul 2024	From The Dorm Room To Your Doorstep, Launching a Period Subscription Box with Monthlies	00:52:33
Welcome to the Ecommerce Society Podcast, episode 253. In this podcast episode, Kerrie hosts Katie Cole and Jenny DiMarco, founders of Monthlies Period Club, a subscription service offering personalized period products delivered directly to customers. They discuss the inspiration behind their brand, emphasizing convenience and customization, aiming to destigmatize periods and make menstrual products accessible. The brand offers a mix-and-match approach to product selection, using well-known brands to allow customers to tailor their subscriptions to their needs. The conversation also covers the entrepreneurial journey of the founders, from ideation to overcoming initial hesitations and the operational challenges they face. They highlight their commitment to charitable outreach and the educational aspect of their business. The episode explores the dynamics of starting a business in college and the supportive feedback they received from friends and family, contrasting with some skepticism from older individuals unfamiliar with modern entrepreneurial opportunities. Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Follow Monthlies www.monthlies.club www.instagram.com/monthlies.club Use code 15 for 15% off your first order
	10 Jun 2024	I Spoke at a Big Expo- My Experience, How to Pitch Yourself for Speaking Gigs, My Takeaways & What I Learned	00:49:46
Hey, it's Kerrie here! In episode 249 of the Ecommerce Society podcast, I dive into my recent experience speaking at a jewelry expo, called PJX. I share insights on the immense power of community and networking, the importance of constantly revising and improving your presentations, and the value of asking for compensation. Building relationships and connections within your industry can open up invaluable opportunities. I emphasize the significance of engaging your audience and adjusting your presentation based on their reactions. I reflect on what worked and what didn’t during my trade show presentation and discuss the necessity of better preparation and setting boundaries when committing to multiple events. One of the key takeaways is the importance of starting with virtual speaking opportunities to gain experience. Don't forget to capture videos or photos for social proof! Listen in as I talk about how speaking engagements can be a game-changer for product-based businesses, providing visibility and a chance to connect with new audiences. Takeaways: Community and Networking: Never underestimate the power of building relationships within your industry. Revise and Improve: Continuously evaluate and refine your presentations for better results. Ask for Compensation: Advocate for yourself and negotiate. Engage Your Audience: Use icebreakers and interactive elements to make your presentations memorable. Prepare and Set Boundaries: Essential for managing multiple speaking engagements. Support Other Businesses: Networking can lead to valuable opportunities. Virtual Speaking Opportunities: A great way to start and gain experience. Social Proof: Capture videos or photos of your engagements. www.kerriefitgerald.com www.instagram.com/kerrie.a.fitzgerald Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too. https://kerriefitzgerald.myflodesk.com/hotsauce Mentions: https://goldie-links.com/ https://lavisheverlastingjewelry.com/ (serving NY & NJ) PJX: https://sunstone.regfox.com/pj-expo-2024
	26 Dec 2023	Multi Passionate & Starting Mutiple Businesses with Lyndi Gallegos, founder of Para Ti Handbags	00:48:13
Welcome back to the Ecommerce Society Podcast! In today's episode, we dive into the world of entrepreneurship with the incredible Lyndi Gallegos, a true multipassionate businesswoman who has founded several successful ventures, including a Jeep-inspired apparel company and a thriving hair extension business in Texas. Lyndi takes us on a journey through her entrepreneurial endeavors, sharing insights into the challenges and triumphs of starting not one, but multiple businesses. From the inception of her first venture to the challenges she faced in the competitive world of fashion and beauty, Lyndi's story is both inspiring and relatable. The spotlight of this episode is on Lyndi's latest venture, Para Ti Handbags. She discusses the inspiration behind the brand and how she combines her passion for artistry with a commitment to empowering artisans. Learn about the unique features of Para Ti handbags and the craftsmanship that sets them apart in the market. Lyndi shares her philosophy on being a multipassionate entrepreneur. How does she manage multiple businesses without spreading herself too thin? What drives her to explore different industries, and how does she maintain a consistent level of success across diverse ventures? Our guest imparts valuable lessons learned from her entrepreneurial journey. Whether you're a seasoned business owner or just starting, Lyndi's insights on resilience, adaptability, and the importance of staying true to your vision are pearls of wisdom worth embracing. If you're as inspired as we are, make sure to check out Para Ti Handbags and explore the world of artisan-powered fashion. Don't forget to subscribe, rate, and review the podcast. We'll be back with more insights and success stories from the world of 6-figure product businesses. Until next time, keep building your dreams! Grab a Copy Of My New Book- Customer Obsession GRAB A COPY OF MY BOOK, CUSTOMER OBSESSION OR BY CLICKING WWW.KERRIEFITZGERALD.COM/CUSTOMEROBSESSION WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Follow Lyndi Gallegos & Shop Para Ti Handbags www.paratiforyou.com https://www.instagram.com/shop.para.ti/ Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	19 Mar 2024	If you were to start all over again, what would you do differently?	00:48:48
I started my first product based ecommerce back back in 2016, called The Dapper Dog Box. I made 1.2 million mistakes with that business, despite scaling to from 0-thousands of customers and making hundreds of thousands of dollars in revenue in 2.5 years. In 2019 I sold the business and today, MARCH OF 2024 I am officially starting my next product based business and I cannot wait to share the top 10 things I would do differently next time. Takeaways Takeaways Choose a product with high margins, solves a pain point, and can be put on a subscription service. Create a purpose or mission-based business to stand out and attract customers who want to support businesses that give back. Develop a clear marketing and visibility strategy from day one, including SEO, affiliate marketing, and PR. Diversify sales channels, such as Amazon, wholesale, and Etsy, to reach a wider audience. Hire a virtual assistant to outsource tasks like customer service and order fulfillment. Create standard operating procedures (SOPs) to document processes and make it easier to onboard new team members. Focus on word of mouth marketing and customer loyalty to generate repeat business and build brand evangelists. Humanize the business by sharing your story, showing your face, and involving customers in the brand. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Chapters 00:00 Introduction 00:32 The Story of a Friend Closing Her E-commerce Store 01:53 The Option of Selling Your Business 04:21 Closing vs Selling Your Business 07:33 Selling Your Business on Shopify 10:16 Starting a Business with the Intent to Sell 14:46 Resources for Selling Your Business 17:00 Closing Your Business 19:16 Selling Starter Businesses 25:56 Closing Thoughts
	23 Jan 2024	5 Do’s and Don’ts of Pitching the Media with Amy Bartko of Chatterbox	00:55:30
Welcome to this week’s episode of Ecommerce Society podcast. In this episode we’re serving up the "5 Do's and Don'ts of Pitching the Media" – consider it your PR survival guide with PR pro- Amy Bartko of Chatterbox. . You'll learn how to grab those reporters' attention without stepping on any PR landmines. Plus, they'll reveal the common mistakes people make when pitching their stories, so you can avoid those cringe-worthy blunders. Timing is everything in the world of PR, and they'll share their insights on when to release your story for maximum impact. And as a bonus, they'll spill the tea on adding PR as part of your organic marketing strategy. By the end of this episode, you'll be ready to conquer the PR game with style, finesse, and a sprinkle of sass! In this episode we cover: Why pr gets a bad rap 5 Do's and Don't to Pitching the Media Mistakes people make when pitching The timing of your story Adding PR as part of your organic marketing strategy 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More 3. Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Follow Amy IG - @chatterboxprandmarketing/ FB - Chatterboxprandmarketing / website chatterboxbrands.com Gift: https://chatterbox.mykajabi.com/free
	05 Mar 2024	7 Ways to Ensure Your Biz' Finances & Quickbooks are Set Up For Success in 2024 with Crystalynn Shelton	00:37:41
Crystalynn Shelton, a QuickBooks expert and CPA, shares valuable insights on using QuickBooks effectively for small businesses. She emphasizes the importance of proper training and avoiding common mistakes in QuickBooks. Crystalynn also provides tips for overcoming the fear of numbers and offers advice for DIY bookkeeping. She highlights the significance of staying on track with QuickBooks and setting up for success in the new year. Additionally, Crystalynn discusses how e-commerce businesses can leverage QuickBooks and provides information on where to find her and her services. Takeaways Proper training is essential for using QuickBooks effectively. Seek guidance from someone knowledgeable in the software to avoid common mistakes. Don't be afraid of numbers. Understanding your business's financials is crucial for success. Simplify bookkeeping terminology to make it more accessible. If you're not comfortable with bookkeeping, consider outsourcing to a professional. They can handle the tasks and provide valuable insights into your business's financial health. Automate your bookkeeping as much as possible by connecting your bank and credit card accounts to QuickBooks. Use the QuickBooks app to easily track and categorize receipts. Schedule regular time to review and reconcile your QuickBooks data. This will help you stay on top of your business's financials and make informed decisions. Meet with a tax planner to ensure you're taking advantage of all available deductions and tax advantages for your business. Chapters 00:00 Introduction and Background 03:00 The Importance of Proper Training in QuickBooks 06:00 Common Mistakes in QuickBooks 10:00 Overcoming the Fear of Numbers 13:00 Tips for DIY Bookkeeping 16:00 Keeping on Track with QuickBooks 19:00 Setting Up for Success in the New Year 29:00 Leveraging QuickBooks for E-commerce Businesses 32:00 Where to Find Crystalynn Shelton and Her Services 36:00 Conclusion Follow Crystalynn https://www.crystalynnshelton.com/podcasts hello@crystalynnshelton.com https://www.crystalynnshelton.com /Facebook: https://www.facebook.com/crystalynn.shelton.5/ Linked In: https://www.linkedin.com/in/crystalynn-shelton-cpa-0943699 5/ Twitter: @CrystalynnPens Instagram: @Crystalynn Shelton Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	31 Jan 2024	BONUS: Your 2024 Guide To Google & Yahoo's New Requirements for Email Senders	00:37:31
Watch the free training video where I walk you through how to set up these changes, along with changes & tutorials from Klaviyo. https://www.kerriefitzgerald.com/blog/new-email-requirements-google-and-yahoo-2024 In this episode of Ecommerce Society podcast, we're diving into the new requirements for Gmail and Yahoo regarding email marketing, emphasizing the importance of email marketing as an owned platform and sales channel. I walk you through the steps to update email marketing with the new changes, including having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy. I also highlight the need to monitor spam complaints and keep spam rates low. Overall, the changes aim to make email safer and improve deliverability for legitimate senders. Takeaways Email marketing is an important owned platform and sales channel. Everyone, especially bulk senders, needs to update their email marketing with the new requirements from Gmail and Yahoo. The steps to update email marketing include having a verified sending domain, adding or setting a DMARC record, and making unsubscribing easy. Monitoring spam complaints and keeping spam rates low is crucial for email deliverability. Chapters 00:00Introduction and Importance of Email Marketing 01:23New Requirements for Gmail and Yahoo 07:27Step 1: Have a Verified Sending Domain 08:24Step 2: Add or Set a DMARC Record 17:57Step 3: Make Unsubscribing Easy 27:15Monitoring Spam Complaints 28:08Conclusion and Final Thoughts Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	26 Mar 2024	How To Sell Your Business: What To Do Before with Christine McDannell of The Magnolia Firm	00:32:57
In this conversation, Christine from The Magnolia Firm shares insights on how to prepare a business for sale. She emphasizes the importance of reputation, reviews, and brand awareness in attracting buyers. Christine also discusses the value of having a team and recurring revenue in a business sale. She provides tips on building systems and standard operating procedures, securing contracts and recurring revenue, and dialing in profit. Christine highlights the need to plan an exit strategy and avoid burnout or health issues. She also mentions platforms for listing a business for sale and the target market for selling digital brands. Christine concludes by discussing her book 'Get Acquired' and the characteristics of an ideal e-commerce business for sale. Takeaways Building a strong reputation and brand is crucial for attracting buyers and increasing the value of a business. Having a team and recurring revenue are valuable assets in a business sale. Creating systems and standard operating procedures, securing contracts and recurring revenue, and dialing in profit are important steps in preparing a business for sale. Planning an exit strategy and avoiding burnout or health issues are essential for a successful business sale. Platforms like Flip, BizBuySell, and Empire Flippers can be used to list a business for sale. Digital brands, CRM integration agencies, digital marketing agencies, and production content studios are popular businesses in the market for sale. Removing the founder's face from the business can be achieved through user-generated content, brand ambassadors, and team members. Christine's book 'Get Acquired' provides a comprehensive guide to selling a business, covering everything from planning to execution. Christine McDannell is the Principal and Lead Business Intermediary of The Magnolia Firm, a boutique M&A brokerage firm helping business owners achieve the perfect exit. She is passionate about all things business - especially helping entrepreneurs step into the next phase of life with their dream business exit. Follow Chrsitine The Magnolia Firm: https://themagnoliafirm.co LinkedIn: http://linkedin.com/christinemcdannell Instagram: https://www.instagram.com/themagnoliafirm TikTok: https://www.tiktok.com/@themagnoliafirm Facebook: https://www.facebook.com/themagnoliafirmco Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Chapters 00:00 Introduction and Background 01:22 Experience as an Entrepreneur 03:03 Importance of Planning an Exit Strategy 04:01 Building a Strong Reputation and Brand 05:24 Creating Systems and Standard Operating Procedures 06:20 Securing Contracts and Recurring Revenue 08:29 Challenges of Selling a Business with Declining Revenue 10:51 Avoiding Burnout and Health Issues 12:00 Options for Selling a Business with Declining Revenue 13:42 Platforms for Listing a Business for Sale 15:59 Importance of Reputation and Reviews in a Business Sale 17:31 Value of Having a Team in a Business Sale 19:22 Target Market for Selling Digital Brands 22:26 Transitioning from Small Business Sales to Larger Transactions 23:43 Inspiration for Starting a SaaS Company 24:05 Overview of the Book 'Get Acquired' 27:13 Characteristics of an Ideal E-commerce Business for Sale 28:48 Strategies for Removing the Founder's Face from the Business 30:18 Where to Find Christine and the Book 'Get Acquired' 31:11 Conclusion
	16 Jul 2024	How She Built a 7 Figure Fish Subscription Business with Sena Wheeler of Sena Sea	00:47:53
This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a fifth-generation fishing family to pioneering online seafood delivery. Discover the challenges, triumphs, and the unique approach that sets Sena Sea apart in the sustainable seafood industry. Featured Guest: Sena Wheeler, Founder of Sena Sea Key Points Covered: The Origins of Sena Sea: Learn about Sena's deep-rooted connection to fishing, her transition from a career in food science to entrepreneurship, and the pivotal Thanksgiving drive that sparked the idea for Sena Sea. Challenges of Starting an Online Seafood Business: Sena discusses the initial hurdles, including setting up an online store, shipping logistics, and the importance of quality and sustainability in their products. Growth and Marketing Strategies: Discover how Sena Sea utilized farmers' markets for direct customer feedback, built an engaging email list, and leveraged blogging to drive organic traffic and educate customers. The Power of Email Marketing: Sena emphasizes the role of personal storytelling and consistent communication in building customer loyalty and driving repeat business. Subscription Service and Customer Retention: Hear about the introduction of a subscription model, the benefits of recurring orders, and strategies for customer retention. Future Plans and Expansion: Sena shares insights into upcoming initiatives, including exploring affiliate marketing, targeting a younger demographic, and enhancing their email marketing workflows. Where to Find Sena Sea and Their Wild Alaskan Fish: Website: www.senasea.com Join the Email List: For exclusive offers, recipes, and a glimpse into the life of a fishing family. Cook like a fisherman's wife cookbook available for free on https://senasea.com Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services
	17 Jun 2024	60 Second Rapid Fire Questions with Deonnah Carolus, Founder of Ecommerce Savvy	00:14:55
Welcome to the Ecommerce Society Podcast! In this episode, we’re doing something brand new- rapid fire questions. I ask Deonnah of Ecommerce Savvy 5 questions where she has 60 seconds MAX to answer them. I ask her things like- how would she spend $500 to start a business What her fave ecomm platform is Etsy verse Shopify What makes a cult like brand And more……. And be sure to tune into Thursday’s episode, 251 where we have a full episode talking about all things Shopify, scaling a product business, pivoting and more with Deonnah of Ecommerce Savvy Work With Me: Grab my new book, Customer Obsession www.kerriefitzgerald.com/services Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services Subscribe to my newsletter- Just Add Hotsauce: each week i choose a new brand, dissect their marketing or strategy and share with you how they do it , so you can do it too. https://kerriefitzgerald.myflodesk.com/hotsauce Follow Deonnah Ecommerce-Savvy.com https://www.instagram.com/ecommercesavvy/ hello@ecom-savvy.com
	30 Jul 2024	10 Things Disney World Does To Make Customers Wildly Obsessed With Them	00:47:06
10 THINGS THAT DISNEY DOES EVERY DAMN DAY THAT MAKE THEM A CULT BRAND ( And Why You Need To Pay Attention, Learn And Implement To Your Own Business) Lets talk about, The OG of cult brand- Disney World. Last week I spent two days in Disney World and the entire time I was there, I was legit making a mental list of all the incredible things Disney does so well. I was absolutely BLOWN AWAY at how much Disney works hard to create the most unforgettable experience for its customers and that shined through my entire trip so clearly. Not a single detail is forgotten by this brand. Yes it's not technically a product brand BUT it's literally the bestest and most powerful example of what a modern cult brand is today. Learn From Me: Grab my new book, Customer Obsession Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services
	06 Feb 2024	Pivoting, Evolving & Starting Two New Businesses in 2024	00:36:01
Say whaaaat- Yes I am starting two new businesses in 2024- one is a SaaS software company that will be a game changer for ecomm brands like you and the second business is a pet business which I am So stoked to share details with you soon. 2024 is the time for me to evolve and take my 8 years of knowledge in the ecommerce space and do something truly EPIC with. In this episode I however, share how scary the unknown is, how much of a beginner I”m feeling like again which can feel scary AF and a whole host of other things I’m feeling now as I make a huge transition in my business. Tune in- this will be a great one. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	17 May 2024	How to Stand Out Against Competitors (and Amazon) So They Buy From You	00:17:21
JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. Get ready for a lively chat on The Ecommerce Society Podcast! Today, we’re diving into why it’s a game-changer to build a brand, not just a business, especially if you're in the product biz. We’ll tackle the challenge of popping out in a packed market and lay out some clever strategies to help you do just that. Expect lots of insights on boosting your customer experience, adding a personal touch by sharing the founder’s story, and discovering that magic ingredient—the unique selling proposition of your product. Plus, we've got some nifty examples to help you sprinkle these key ingredients into your own brand recipe! Takeaways Branding is your secret weapon in the bustling marketplace. Stellar customer experiences are your ticket to a loyal fanbase. Sharing the founder’s story adds that personal sparkle, building trust and connections. Spotting and flaunting your product’s unique charm separates you from the crowd. Chapters 00:00 - The Big Shift: Business to Brand 00:59 - How to Shine in a Sea of Sameness 06:07 - The Power of a Personal Story in Branding 13:48 - Discovering Your Product’s Secret Sauce
	06 Aug 2024	Quickie: 20 Behind The Scenes Content Ideas That Ecommerce Businesses Can Use to Build Customer Trust	00:11:20
In this quickie episode we're features 20 easy to use BEHIND the Scenes Content Ideas to create mega connection and trust with your customers! You can use these for Instagram or Tiktok! Learn From Me: Grab my new book, Customer Obsession Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services
	12 Mar 2024	Should you close your business or should you sell?	00:29:24
In this episode, Kerrie discusses the option of selling your business instead of closing it. She shares the story of a friend who closed her e-commerce store and explains why she believes selling is a better option. Kerrie emphasizes the value of the assets and systems you have built in your business and how they can be attractive to potential buyers. She also provides resources for selling your business and encourages starting a business with the intent to sell. Kerrie concludes by discussing the benefits of selling starter businesses and reiterating the importance of owning your own platform. Takeaways Consider selling your business instead of closing it, as someone may be interested in buying it. Assets like social media accounts, email lists, and customer reviews can make your business attractive to buyers. Shopify is a valuable platform for selling your business, as you have control over your own website and traffic. Starting a business with the intent to sell can be a strategic approach. Flippa.com, BizBuySell, and EmpireFlippers.com are resources for selling your business. Selling starter businesses can be a lucrative opportunity. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com Chapters 00:00 Introduction 00:32 The Story of a Friend Closing Her E-commerce Store 01:53 The Option of Selling Your Business 04:21 Closing vs Selling Your Business 07:33 Selling Your Business on Shopify 10:16 Starting a Business with the Intent to Sell 14:46 Resources for Selling Your Business 17:00 Closing Your Business 19:16 Selling Starter Businesses 25:56 Closing Thoughts
	12 Dec 2023	{Female Founder} How She Created a Cult-Like Jewelry Brand with Crystalyn Aucoin Jewelry	00:45:13
Welcome to the Ecommerce Society Podcast" In this episode we’re talking with Crystalyn Aucoin, CEO and founder of Crystalyn Aucoin jewelry. We dive deep into how she has created her own cult-like brand, how she gets repeat customers and how she wows the sh&t out of her customers with her incredible packaging. Crystalyn Aucoin is a jewelry designer, motivational speaker and mom of a football loving boy named Winston. She designs minimalistic yet meaningful jewelry for strong women who are soft at heart. WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Follow Crystalyn info@crystalynaucoin.com https://crystalynaucoin.com/ https://www.facebook.com/CrystalynAucoinJewelry https://www.instagram.com/crystalynaucoinjewelry/ Link to a free ring sizer... https://crystalynaucoin.com/products/ring-sizing-gauge?_pos=1&_psq=ring+sizer&_ss=e&_v=1.0 Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	14 Dec 2023	I Changed The Podcast Name- The “Why” Behind the Name Change, & What My Business Looks Like in 2024	00:44:46
Welcome to the Ecommerce Society Podcast" You may have noticed something different about this week’s episode- the name, the intro and the cover art- all different. I changed the name and couldn’t be happier! Say peace out to “the 6 figure product business podcast” and say hello to Ecommerce Society the podcast. In this raw and unedited bonus episode, I pull back the curtain and take you behind the scenes and into my brain, and tell you all the reasons I decided to change the name. I also changed my business name, It’s now Ecommerce Society LLC. I share some of the reasons for that change and what contributed to this change- things like facing major burnout, and getting tired of all the instagram “coaches” and their BS!. I think you’re gonna love it! Grab a coffee and tune in. WORK WITH ME https://www.kerriefitzgerald.com/services Join Cultish Product- applications are open! A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Applications are open until January 24th If you enroll by January 2nd, you get a $500 discount off the program. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	05 Sep 2024	I Quit Business Coaching- Major Life Changes, Why & What's Next For Me	00:29:54
Welcome back to episode 258 of the Ecommerce Society Podcast! After a little break (which feels so odd for me), I’m sharing some big life updates that have been in the works. For over four years, I’ve been pouring everything into my business, and now I’m stepping away from some things to explore new passions. Tune in to hear why I’m closing some chapters—like my coaching programs and membership—and diving headfirst into exciting new ventures, like my product business and, yes, a 9-to-5! I get into how burnout post-book launch in 2023 set me on this path and how starting my dog poop bag business made me realize I’m ready for a fresh adventure. I also reflect on why it’s important to embrace change, the value of businesses as stepping stones, and what’s next for me. In this episode, I share: Why I’m stepping away from coaching and memberships. The burnout that hit after launching my book, Customer Obsession. Starting a 9-to-5 and how it’s giving me new energy. The fun and excitement of working on my new product-based business. My thoughts on pivoting and how businesses are stepping stones for your next adventure. A possible future direction for the podcast and how I want to feature more brand case studies. Episode Highlights: (00:01) Catching up after my break and why I’m stepping back. (02:21) Why I decided to close my coaching programs and memberships. (04:39) Burnout post-book launch and how it shaped my decision. (06:53) Starting the dog poop bag business and rediscovering my passion. (09:19) Where the podcast might be headed next: more brand case studies, fewer business tips. (11:39) Why I’ve paused the Just Add Hot Sauce newsletter (for now!). (14:04) My thoughts on balancing a 9-to-5 with running a side business. (16:27) Reflecting on the past few years and how each step has led to new opportunities. Listener Shout-Out: Thank you to everyone who’s been with me over the years, from listening to the podcast, to joining my programs, and reading Customer Obsession. You’ve been part of this journey, and I’m so grateful for your support! Let’s Connect: Feeling like you’re in the midst of your own pivot? DM me on Instagram! I’d love to hear about your journey. Links & Resources: My book, Customer Obsession https://www.amazon.com/Customer-Obsession-brand-obsessed-customers-commerce/dp/1737772620 Thank You! Thank you for tuning in to this week’s update. If you’re enjoying the show, please leave a 5-star review—your support means everything to me! Learn From Me: Grab my new book, Customer Obsession Let’s Be Friends Follow Kerrie on Instagram www.kerriefitzgerald.com www.kerriefitzgerald.com/services
	17 May 2024	Case Study: Would Poppi Be a Cult Brand If They Had Boring Packaging?	00:21:12
This episode dives into the magnetic world of product packaging, spotlighting Poppy as a standout example. We explore how impactful packaging can captivate customers and leave a lasting impression. The episode features insights into the transformation from Poppy's original brand, Mother Beverage, to its current vibrant presence, showcasing how strategic packaging changes can elevate a brand's market position. We also hear about the pivotal role that packaging played in the success of The Dapper Dog Box, enhancing both sales and customer engagement. Wrapping up, we extend an invite to join the Cultish Product Program, where listeners can further their knowledge on packaging mastery and enhancing customer experiences.here.https://drinkpoppi.com/ If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June. JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email support@kerriefitzgerald.com BOOK HERE: https://calendly.com/kerriefitzgerald/60 Chapters 00:00 - Unpacking the Importance of Product Packaging 09:55 - Dive into Poppy’s Vibrant Packaging and Brand Evolution 15:46 - From Mother Beverage to Poppy: A Brand Transformed Takeaways Packaging is more than just wrapping; it’s an essential part of the customer's journey and brand perception. Effective packaging can set your brand apart, boosting recognition and sales. Poppy’s evolution showcases the substantial impact of thoughtful rebranding and packaging. Selecting the right color scheme and design can make your product irresistible. Learn the secrets of successful packaging in Kerrie’s Cultish Product Program.
	23 Apr 2024	From Neuroscientist to Pet Industry’s Up and Coming Reality TV Star, with Amanda Shaw of Barkday Planner	01:06:05
In this engaging episode, we dive into the world of Amanda Shaw, the creative force behind The Bark Day Planner, a business dedicated to throwing unforgettable parties for pets. From leaving a promising career in neuroscience to navigating the challenges of a niche business, Amanda shares her inspiring journey, the pivotal moments that shaped her path, and her aspirations for the future. We also explore the impact of media features on her business and the potential of branching into reality TV. Featured Guest: Amanda Shaw, Founder of The Bark Day Planner Key Points Covered: Amanda's Transition from Science to Entrepreneurship: Discover how Amanda's love for dogs and a DIY party for her golden doodle Teddy sparked a groundbreaking career shift. Building The Bark Day Planner: Learn about the challenges and triumphs of starting a pet party planning business, from DIY beginnings to creating a distinctive brand identity. Expanding into Products: Amanda discusses diversifying her business with pet party boxes, acquiring Buster's Party Shop, and the challenges of navigating product-based business dynamics. Navigating Setbacks: From difficulties with Etsy to personal health challenges, Amanda shares how resilience and creativity helped her overcome obstacles. Media Features and Visibility: Amanda highlights how being featured on ABC and other media outlets significantly boosted her business and the importance of building credibility. Future Aspirations: From expanding her team to dreaming of starting a rescue and possibly landing a reality TV show, Amanda shares her ambitious vision for the next five years. Valuable Takeaways: Leap of Faith: Amanda's journey underscores the importance of following your passion, even when it means leaving a secure career path. Brand Identity Matters: Investing in professional branding can transform your business and connect you with your ideal clients. Media Power: Strategic media features can catapult your business into the spotlight, enhancing credibility and attracting a wider audience. Resilience is Key: Facing and overcoming setbacks is part of the entrepreneurial journey. Persistence and adaptability are crucial for long-term success. Where to Find Amanda Shaw and The Bark Day Planner: Website: www.thebarkdayplanner.com Instagram: @TheBarkDayPlanner Closing Thoughts: Amanda Shaw's entrepreneurial path is a testament to the power of passion, resilience, and the willingness to embrace the unknown. Her story not only inspires pet lovers but also budding entrepreneurs to pursue their unique visions, no matter how unconventional they may seem. Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	18 Apr 2024	BONUS:New Website Audit Service & Balancing Business Burnout	00:27:56
Grab a website audit https://www.kerriefitzgerald.com/audit In this bonus episode, Kerrie shares new services that she is offering, specifically focusing on website audits. She explains that she is trimming down her current business and only offering services that are fun for her. Kerrie also discusses her experience with burnout and how it has made her reevaluate her workload. She highlights two areas she excels in: marketing and growth strategy, and website design. She introduces the website audit service, explaining what it includes and who it is for. Takeaways It's important to only offer services that are enjoyable and fun for you. Burnout can lead to reevaluating your workload and making changes to prioritize self-care. Kerrie excels in marketing and growth strategy, as well as website design. The website audit service helps businesses identify and fix issues with their websites to improve conversion rates and customer experience. The service is beneficial for those who are aware their website needs improvement but don't know how to fix it or can't afford a full website redesign.
	30 Jan 2024	From A Pandemic Hobby To Dreaming of a Taylor Swift's Collab - with Maddie McNabb of Maddie About Cake	00:53:37
In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her business and the importance of perseverance. She also shares her marketing strategies, including email marketing, PR, and Pinterest. Maddie emphasizes the need for a well-designed website and the value of celebrating wins. She discusses the process of balancing production and marketing and her plans for scaling her business in the future. In this conversation, Maddie discusses her macaron business and her aspirations for its success. She talks about the challenges of setting up the business and the importance of proper preparation. Maddie mentions Last Crumb Cookies as an example of a successful business model. She shares her dream of having her macarons featured at Taylor Swift's birthday party. Maddie and Kerrie discuss the potential for her business to become a celebrity go-to brand. They also mention the success story of Milk Bar and Kerrie's personal experience with their products. Maddie provides information on where to find and buy her macarons, emphasizing their suitability as gifts. The conversation concludes with well wishes for Maddie's future success. Takeaways Proper preparation and setup are crucial for the success of a business. Studying successful business models can provide valuable insights and inspiration. Having a dream or goal for the business can drive motivation and ambition. Collaborating with influential figures or becoming a go-to brand for celebrities can significantly boost a business's visibility and success. Learning from the success stories of other businesses can provide valuable lessons and inspiration. Consumables, such as macarons, make great gifts as they leave no clutter behind. And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP Or grab my new book, Customer Obsession Follow Maddie along on her journey Maddieaboutcake.com www.instagram.com/maddieaboutcake Grab a box of macarons for Vday! https://maddieaboutcake.com/collections/treats 15% off your first order when you sign up for email newsletter Work With Me: 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	30 Apr 2024	How She Built a Jewelry Business To Last- 20 years in Business with Julia Winter of Jewel Ya	00:39:55
In this insightful episode, we sit down with Julia Winter, the creative force behind the jewelry brand Jewel Ya. As she marks over two decades in the industry. Julia shares her journey from a corporate career to founding and nurturing her own jewelry business. She delves into the challenges of starting from scratch, evolving with the digital age, and maintaining a connection with her customers through email marketing. Julia's story is a testament to perseverance, customer focus, and the importance of continuous learning in building a lasting business. Key Points Covered: The Journey Begins: Julia recounts her transition from a corporate career to chasing her passion for jewelry design. With a modest investment and a desire for work-life balance, Julia's story starts with trunk shows in her dining room and evolves into a nationwide presence. The Evolution of a Jewelry Brand: Over 21 years, Julia navigated the shift from in-person sales and wholesale to embracing the digital transformation. She highlights the initial challenges and learning curves of moving her business online and how it has expanded her reach. Customer Focus and Email Marketing: Julia emphasizes the significance of listening to customers and adapting based on their feedback. She champions email marketing as her most effective communication tool, providing a direct line to her audience and fostering a community around her brand. Perseverance Through Ups and Downs: Reflecting on her journey, Julia acknowledges the moments of doubt but underscores the drive to persevere. Her dedication to her business, combined with the necessity of earning a living, propelled her forward even when faced with obstacles. Advice for New Entrepreneurs: Julia offers sage advice for those starting their entrepreneurial journey. She stresses the importance of being customer-driven, persevering through challenges, and the invaluable role of continuous learning and adaptation. Closing Thoughts: Julia Winter's entrepreneurial journey is a masterclass in building a business with integrity, creativity, and resilience. Her story inspires aspiring business owners to stay true to their vision, listen to their customers, and embrace the journey's highs and lows with perseverance and grace. Follow Julia: www.Jewelya.com www.instagram.com/jewelyadesigns Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	17 May 2024	Case Study: Stellar Packaging & Experience with "who gives a crap" brand	00:15:01
The power of customer experience and packaging and how powerful a role they play in getting a customer to stop their scroll in a sea of crowded and saturated brands but get them to choose YOU to buy from. IN this case study style podcast I use an adorable toilet paper brand, who gives a crap and walk though their powerful packaging and why I’m absolutely obsessed with it. If you can follow along while you listen- check them out here.https://us.whogivesacrap.org/ If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June. JOIN THE CULTISH PRODUCT! www.kerriefitzgerald.com/cultish Join by May 23rd. If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email support@kerriefitzgerald.com BOOK HERE: https://calendly.com/kerriefitzgerald/60
	14 May 2024	Four Surprising Things I'm Struggling With As I'm Starting My 2nd Product Based Business	00:48:33
In this episode, I share my struggles and internal battles as I start my second product-based business. I discuss the pressure to make everything perfect, the challenge of overthinking every decision, the fear of failure, and the difficulty of managing multiple businesses simultaneously. I emphasize the importance of taking action and making smart business decisions based on data and customer preferences. Takeaways Starting a second product-based business is not necessarily easier than the first, and it comes with its own set of challenges. Perfectionism can hold you back from taking action and launching your business. It's important to find a balance between striving for quality and progress. Overthinking every decision can hinder your progress and waste valuable time. Focus on making smart business decisions based on data and customer preferences. Managing multiple businesses simultaneously can be overwhelming and lead to burnout. Prioritize and allocate your time and resources effectively. It's normal to have fears and doubts when starting a new business, but it's important to push through and take action. Starting a business is challenging and can lead to self-doubt and overthinking decisions. It's important to make data-driven decisions based on what customers actually buy, rather than what they say they like. Finding a balance between being scrappy and wanting things to be perfect can be difficult. Transparency in the entrepreneurial space can help others feel less alone in their struggles. LInks Mentioned: Amusejoy Poo Bags- follow on Instagram & Tiktok www.instagram.com/amusejoypoobags https://www.tiktok.com/@amusejoypoobags Work With Me: Grab my new book, Customer Obsession 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life’s too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP 2. Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow Ecommerce Society on Instagram www.kerriefitzgerald.com
	24 Jan 2023	How I made $70,000 in Automated Sales For My Ecommerce Business	00:34:24
I’m sharing the 3 marketing strategies I implemented in my product-based business that allowed me to get $70,000 in nearly automated sales my second year in business. These are things that you likely are not leveraging in your business, but you should be. Join The Cultish Product A 3-month intimate program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Apply today- applications close Feb 1st. WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Grab your copy of my Done For You Email Workflow Templates for Ecommerce Businesses for just $29 Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Roadmap To More Customers Without Paying For Ads [Free Download} Increase Your Website Conversion {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	01 Feb 2022	The Path to Ecommerce Profit & Sales - Part 2 Expanding Your Sales Channels	00:35:11
JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29. Price increased June 20th. Welcome to part 2 of the 4 part series, The Path to Ecommerce Profit & Sales. In today’s episode we cover how to expand your sales by expanding your sales channels. From social channels, to email marketing, to amazon and more. If you haven't watched part 1 of the series, go back and listen to episode 70, where we cover foundations & systems. THE DOORS are OPEN- SLAY & SCALE PRODUCT ACADEMY Click Here to Learn More about Slay & Scale If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. SIGN UP> Free LIVE Workshop 4 Seller Secrets To Increase Your E-commerce Sales Click here to sign up for our May 2 and May 3rd Free Live Training https://marketing-by-kerrie.mykajabi.com/salestraining Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	29 Apr 2022	My Story: Mom Life, E-commerce Shop Owner, Selling My Business & Business Coach, Podcaster & Educator	00:53:02
JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29. Price increased June 20th. Today I am peeling back the curtain and sharing a little bit about my story and how I ended up where I am today. From my early days of studying abroad in London and living in Australia to my stint as a “weathergirl” at a TV station in San Diego to starting an e-commerce store, selling the store and helping people like you today, through my podcast, courses and coaching. The Doors Are Open- E-Commerce Sales Academy (formally known as Slay & Scale Product Academy) www.ecommercesalesacademy.com If you are an ecommerce or product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then E-commerce Sales Academy is perfect for you. Click here and get started today. HURRY- The doors close Friday, May 6th at midnight PST. Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion WORK WITH ME E-Commerce Sales Academy www.kerriefitzgerald.com Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	01 Nov 2022	Ditch The Boring Business & Create One That Lights You Up with Madison Tinder	00:45:07
Sometimes you have to just trust your gut when it comes to your business. Lets normalize pivoting, and growing and sometimes we outgrow parts of our business. On this episode I’m chatting it up with Madison Tinder, coach & educator for multi-passionate women, owner of ecommerce brand Soulful Scrunchies and serial entrepreneur. We talk all things ditching the boring parts of your business that don't light you up, our money archetypes and how they play a role in our business & personality and so much more. Take Denise Duffield-Thomas’ Money Archetypes Quiz Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9 WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Or click here https://marketing-by-kerrie.mykajabi.com/evergreen4provenways Follow Madison: Www.madisontinderllc.com @www.instagram.com/madison.tinder https://www.instagram.com/shopsoulfulscrunchies/ Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	22 Aug 2023	From Paper Prototype to Patented and Trademarked Idea With Stormy Hinkle of Beauty Binder Organizer	01:04:59
Have you ever been curious how to take an idea from your head that feels pretty dang complex and bring it to life. This is exactly what Stormy Hinkle (founder of Beauty Binder) did to bring her gorgeous Beauty Binder Makeup Organization System to life! Beauty Binder is THE ULTIMATE BEAUTY ORGANIZER that lets you Say good-bye to makeup chaos and hello to luxurious organization. Eliminate clutter. Save precious time. Enjoy your makeup routine again! She created this from scratch from creating prototypes, to multiple version of manufacturing to bringing the product to life and selling on multiple sales channels including Amazon, all while working a 9-5 job and raising 4 children #supermom. Stormy is a single mom of four teenagers and a full-time court stenographer. After 22 years at her day job, she decided to create the makeup organization solution she was looking for. Beauty Binder took three years and 7 prototypes to create. In this episode we dive into: From paper prototype to patented and trademarked idea, how she brought this visionary and unique product to life The initial ways she took action and got started on creating the product from scratch Creating the product prototype The mistakes she made with her manufacture and the step-by-step process she took to find the “right” manufacturer overseas Why failure and setbacks are some of the best gifts we are given The Patent process The Trademark process Worst mistakes she made with her business > GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION Amazon Barnes and Noble Follow Stormy & Beauty Binder https://beautybinder.com/ https://www.instagram.com/beautybinderorganizer/ WORK WITH ME https://www.kerriefitzgerald.com/services Join waitlist for winning website converter bootcamp {waitlist gets you $100 off} https://www.kerriefitzgerald.com/websitecamp Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Applications open to waitlist & public on June 28th, 2023- space is super limited. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	19 Apr 2022	Etsy Sellers or Customers of Etsy? The Pitfalls of Marketplace Sales Channels	00:33:38
JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29. Price increased June 20th. Marketplaces like Etsy should be one of your sales channels, but never put all your eggs in a basket you don’t control. I preach the importance of owning your own website that you have 100% control over. If you have an Etsy shop and want to think about creating your own website too, this episode is perfect for you. The Doors Are Open- E-Commerce Sales Academy (formally known as Slay & Scale Product Academy) www.ecommercesalesacademy.com If you are an ecommerce or product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then E-commerce Sales Academy is perfect for you. Click here and get started today. HURRY- The doors close Friday, May 6th at midnight PST. Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion WORK WITH ME E-Commerce Sales Academy www.kerriefitzgerald.com Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram Episodes Mentioned: Episode 65: how to choose the right shopify website theme
	17 Jan 2023	4 Steps To Your Dream 2023 Year- How to create a business around a life you want	00:55:56
Are you feeling like your business is a drag, or suddenly unmotivated by all the crappy tasks you have to do. It’s time to reflect on what you can do to create a DREAM business and one that doesnt leave you feeling unmotivated and tired. Let’s do this. In this episode I unpack 4 specific steps you can take to help you reflect on what worked and what didnt work in 2022, an easy way to start planning personal and business goals, removing the things you hate about your business and how to create a schedule that works for YOU< not the other way around. Join The Cultish Product Mastermind. A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Applications open to waitlist first week in January- space is super limited. WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Roadmap To More Customers Without Paying For Ads [Free Download} Increase Your Website Conversion {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	13 Mar 2023	BONUS: Upgrade Your Life- How to Remove The Things That Annoy The F Out Of You	00:21:34
Welcome to episode 162 of the 6 Figure Product Business Podcast- a bonus episode. Do the smallest things in your house and life just annoying the shit out of you? Recently I took a challenge from the book, Declutter Like A Mother by Allie Casazza and I swear it changed my existence overnight. OK thats a bit dramatic but it forced me to look at the clutter in my home and figure out how to get rid of shit that was driving me crazy. I also rfeernce a few things in my life that I removed as a result of wasting so much time and energy on them. We spend so much time in our homes, its time to make them work for US and not the other way around. Sign Up For LIVE TRAINING- April 10th, 10 am PST 5 Techniques To Turn Email Into Your #1 Sales Channel Sign Up Here: https://www.kerriefitzgerald.com/Email5 Grab the book- Declutter Like A Mother WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Roadmap To More Customers Without Paying For Ads [Free Download} Increase Your Website Conversion {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	12 Oct 2021	A Product Business Guide To Being Featured In The Media & Gift Guides with Gloria Chou	00:41:37
Have a dream of being featured on Brit & Co, or Forbes, or Goop, maybe Martha Stewart Living but you have absolutely no clue how to make that happen? Well you are in for a treat my friend because on today’s episode we have a PR mentor and pitching expert, who is spilling the tea and sharing her inside secrets on getting PR features. Gloria Chou is a PR mentor and pitch guru who teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™ Gloria’s method has helped thousands of bootstrapped small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. Follow Gloria www.getfeaturednow.com is the #1 fb group for small business PR strategies and support www.prstarterpack.com www.gloriachoupr.com/masterclass to see the PR Secrets Masterclass www.instagram.com/gloriachoupr JOIN MY COURSE- SLAY & SCALE PRODUCT ACADEMY Click Here to Learn More about Slay & Scale If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. We just wrapped up our last round of enrollment but add your name to the waitlist for a special surprise in your inbox & first dbbs at our next open enrollment soon. Add your name and email here or click link. https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy BOOK A STRATEGY SESSION Sometimes you need to get some questions answered. If that is you, let’s chat. Book your 90 minute strategy session here. Or click link https://marketing-by-kerrie.mykajabi.com/offers/uezB5k6V FREE RESOURCES TO GIVE YOU A QUICK WIN SUBSCRIPTION BOX GROWTH ROADMAP https://marketing-by-kerrie.mykajabi.com/SubscriptionBoxSuccessRoadmap ECOMMERCE SUCCESS ROADMAP https://marketing-by-kerrie.mykajabi.com/ecommerceshopsuccessroadmap Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	06 Dec 2022	Pr Pitching To The Media & Showing Up Authentically with Allison Carter Part 1	00:44:34
When it comes to creating a brand that people are dying to buy from, Allison Carter will help you get there. She’s a master with showing up authentically as yourself and that acts as a magnet for customers. She is also a whiz at pitching to the media and getting free and organic PR features. She is sharing all the goodies in this episode! You will walk away with an understanding of easy ways to find publications and ways to pitch yourself for features and ways to stand out online as your authentic self. This will be split into two episodes. Part 1. Part 2 will air on 12/13/22 WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Or click here https://marketing-by-kerrie.mykajabi.com/evergreen4provenways Follow Allison: Allisoncartercelebrates.com www.instagram.com/allisoncartercelebrates https://allisoncartercelebrates.com/basic-pitch-club ( allison’s Pitching membership) Grab her Pitching checklist-https://allisoncartercelebrates.com/basic-pitch-checklist Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	25 May 2021	The Top 7 Mistakes I Made as a Subscription Box Owner	00:53:34
Welcome to the 30th episode of The 6 Figure Product Business Podcast. On this episode I am talking about seven of the biggest mistakes I made while I owned my own subscription box business, The Dapper Dog Box. This is certainly a more vulnerable episode for me, but I do believe it’s important to share things that I messed up on when I had my business. This episode is an absolute must have, especially if you are feeling like you’re struggling in your business. I want you to not repeat my mistakes, so take the time and listen! Connect with my Podcast Producer, Erin Tofani at: Website: https://erintofani.com/ Instagram: https://www.instagram.com/erintofani/ Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	31 Jan 2023	Get Ready To Buy Customers Today	00:27:19
How to get ready to buy customers for your ecommerce business! In this episode I walk you through 4 tangible ways to get your customer ready & eager to buy from you. Join The Cultish Product A 3-month intimate program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Apply today- applications close Feb 1st. WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Roadmap To More Customers Without Paying For Ads [Free Download} Increase Your Website Conversion {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	14 Dec 2022	BONUS: 3 Key Things Every ”Cult Like Brand” Possesses	00:43:02
Welcome to a bonus episode (145) of the 6 figure product business podcast. In this episode we dive into what its like to create a cult like brand for your business, one that gets you more sales, a loyal following of superfan customers and so much more. I discuss the 3 key things that I think makes a cult like following. This episode is a total must- I hope you enjoy. Join The Waitlist For Cultish Product Mastermind. A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Applications open to waitlist first week in January- space is super limited. WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Roadmap To More Customers Without Paying For Ads [Free Download} Increase Your Website Conversion {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	15 Mar 2022	If You Want To Get To $10K Months, Stop Skipping These 5 Foundational Parts Of Your Ecommerce Business	00:44:51
If you are struggling to hit those $5000-$10,000 months in your e-commerce business, it’s likely you are missing one of the uber important foundational areas of your business. It’s kinda like building a house on a cracked foundation, the house will crumble. You need a rock solid foundation in your ecommerce business and today’s episode dives deep into: Know your ideal customer to make selling to them a breeze Nail Your Messaging to attract your dream customers Learn the key ways to create a "brand" not a business Price your products for profit Podcast Episodes Mentioned: Episode 47: how to identify your ideal customer Episode 70: pricing your products Episode 68: Branding secrets WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Grab My Website Conversion Free Guide Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	21 Sep 2021	How To Determine Your Ideal Customer in 4 Steps- for subscription box & e-commerce businesses	00:39:36
Are you struggling to make sales? Are you struggling to truly understand WHO you are actually selling to? If you are nodding yes, then this episode is perfect for you. In this week’s episode we dive into all things, “Knowing & Attracting Your Ideal Customer.” WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. DOWNLOAD MY FREE RESOURCES HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com Brands Mentioned in This Episode: @pseudoforcestudio @northerntiesnm
	20 Oct 2022	BONUS: What Netflix ”Love Is Blind” Teaches Us About Launching a Product Successfully	00:10:31
Love is Blind can teach ecommerce & product-based businesses the importance of priming and prepping your audience before a launch, so you create HYPE & anticipation and get people excited.
	17 Nov 2023	BONUS: How To Squash Moments Of Self Doubt & Last Minute Prep For Black Friday	00:59:56
Shop Our Black Friday Sales https://kerriefitzgerald.com/blackfriday Grab a Copy Of My New Book- Customer Obsession GRAB A COPY OF MY BOOK, CUSTOMER OBSESSION OR BY CLICKING WWW.KERRIEFITZGERALD.COM/CUSTOMEROBSESSION WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	15 Dec 2020	Create a High End Brand for Your Product Business with Latesha Lynch	00:49:35
Welcome to the 8th episode of The 6 Figure Product Business Podcast. Today we’re talking about how to create a high end brand for your product business. I’m thrilled to have branding and marketing expert, Latesha Lynch join us today. She teaches entrepreneurs how to elevate their branding to charge more for products and services. For e-commerce and subscription box businesses, branding translates over to your packaging, your website, your look and feel and it makes a huge difference when it comes down to your customer experience and how you can charge more money for your products- so pay attention today:) Whether you have an existing brand that needs a little branding makeover or you are looking to create an epic customer experience by improving your brands look and feel, then this episode is a must have for you. Here are some other key takeaways from this episode: Why an e-commerce brand needs to care about their branding What features make a brand high-end How the e-commerce market is evolving and lux brands are becoming more of the norm How you can update your packaging to appeal to your ideal customers How creating an elevated brand can improve customer experience, which leads to more $$$ Tangible step-by-step tips you can do today to improve your brand Latesha Lynch Follow Latesha on Instagram @atelierlatesha Join her free 5 day Instagram branding makeover challenge This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program Enter to win a free 60 minute marketing strategy ($500 Value): Want the chance to win 60 minutes with me? Step 1: Subscribe to the Podcast Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you? Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	11 Mar 2022	{Inventing Anna & The Tinder Swindler} 3 Things We Can Learn & Apply Them To Our Ecommerce Business	00:29:54
JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29. Price increased June 20th. How do you show up if you think you already won? This week’s episode is all about three key things we can learn from Inventing Anna & The Tinder Swindler and apply it to our ecommerce business. Trust me, this is a must-listen episode and a 100% totally unique perspective that you likely haven’t considered yet. The Doors Are Open- E-Commerce Sales Academy (formally known as Slay & Scale Product Academy) www.ecommercesalesacademy.com If you are an ecommerce or product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then E-commerce Sales Academy is perfect for you. Click here and get started today. HURRY- The doors close Friday, May 6th at midnight PST. Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion WORK WITH ME www.kerriefitzgerald.com Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	15 Dec 2022	BONUS: Cultish Product Mastermind- what is it, who its for, why you need it.	01:01:59
I take you behind the scenes of my new signature mastermind program- The Cultish Product! I dive deep into what it is, who its for and why you need to be inside! Join Cultish Product Mastermind. A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Applications open to waitlist first week in January- space is super limited. WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Roadmap To More Customers Without Paying For Ads [Free Download} Increase Your Website Conversion {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	09 Nov 2021	Part 2: Master The Art of Organic Marketing So You Don‘t Need Ads	00:59:01
In this two part series I am diving deep into my speciality and area of expertise, organic marketing. I am breaking this interview into two parts because there is so much valuable information that I want to share with you. If you haven't listened to part 1 which was on last week's episode, please do listen to that episode first. Are you a subscription box business or Shopify ecommerce store who is tired of throwing money down the drain on facebook ads that just dont work? Or maybe you think you NEED to do ads to get customers but you just have no idea how to do it. The worst part is that with the recent IOS changes to apple, its harder than ever to create ads that reach people. There has literally never been a better time to set your business up for success by implementing organic marketing strategies that ensure your business grows and scales while you never have to use ads. WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. BOOK A STRATEGY SESSION Sometimes you need to get some questions answered. If that is you, let’s chat. Book your 60 minute strategy session here. DOWNLOAD MY FREE RESOURCES HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	16 Jun 2023	BONUS: 3 Key Things Every ”Cult Like Brand” Possesses {replay}	00:44:35
Welcome to a bonus episode of the 6 figure product business podcast. In this episode we dive into what its like to create a cult like brand for your business, one that gets you more sales, a loyal following of superfan customers and so much more. I discuss the 3 key things that I think makes a cult like following. This episode is a total must Join The Waitlist For Cultish Product Mastermind. A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Applications open to waitlist & public on June 28th, 2023- space is super limited. Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	12 Jul 2022	From Fred Segal & Anthropologie to Visual Merchandising Queen & Podcast Host With Michelle Craig	01:01:14
What does 20 years in retail, owning Fred Segal shops and working for Anthropologie have in common? Michelle Craig being a a retail queen, badass podcast host and visual merchandising aficionado. On this week’s episode of the podcast we are talking all things: Hiring a merchandiser to increase sales and profitability Common mistakes retail stores are making that kill their sales How following my gut and stepping out of my comfort zone is propelling my business And more "DOUBLE YOUR BLACK FRIDAY SALES" Free Training https://marketing-by-kerrie.mykajabi.com/DoubleBFsales Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9 WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Follow Michelle & Listen To Her Podcast- Www.mcdesigncollaboration.com Www.theretailwhorepodcast.com https://www.instagram.com/mcdesigncollaboration https://www.tiktok.com/@mcdesign_collaboration? Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	23 Nov 2021	From Director of Sales for Kate Somerville Skincare To Small Batch Natural Skin Care Brand with Jess Iturzaeta	00:49:03
From director of sales and star esthetician trainer to brands like Kate Somerville and the Four Seasons Hotel in Maui, to creating her own skincare brand. In this week’s episode we talk with one of my amazing 1:1 clients, Jess Iturzaeta of Simply Jess Skincare. In 2012, Jess began to learn about the ways in which harsh and unnatural ingredients applied topically to skin can be harmful to our bodies. She discovered the typical skin care product on the shelf had questionable ingredients, while the more natural products that were available, left her unimpressed. Utilizing her knowledge and vast expertise in the health and beauty industry, Jess began hand-crafting her own natural products with one goal in mind: modern beauty and pure results. Now she helps busy women find a results driven yet uncomplicated skincare routine that helps build confidence. Some of the juiciness we dive into: Her background with skincare as an esthetician and what made her take the leap into creating her own brand. What makes her skincare brand unique and stand out against competition How Jess started standing out on social media through video Some key things that have helped her business grow Follow Jess ( grab yourself one of her skincare products) www.simplyjessskincare.com IG- simplyjessskincare Jess@simplyjessskincare.com JOIN MY COURSE- SLAY & SCALE PRODUCT ACADEMY Click Here to Learn More about Slay & Scale If you are a product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. We just wrapped up our last round of enrollment but add your name to the waitlist for a special surprise in your inbox & first dbbs at our next open enrollment soon. Add your name and email here or click link. https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy BOOK A STRATEGY SESSION Sometimes you need to get some questions answered. If that is you, let’s chat. Book your 90 minute strategy session here. Or click link https://marketing-by-kerrie.mykajabi.com/offers/uezB5k6V FREE RESOURCES TO GIVE YOU A QUICK WIN SUBSCRIPTION BOX GROWTH ROADMAP https://marketing-by-kerrie.mykajabi.com/SubscriptionBoxSuccessRoadmap ECOMMERCE SUCCESS ROADMAP https://marketing-by-kerrie.mykajabi.com/ecommerceshopsuccessroadmap Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	12 Apr 2022	The Tiktok Essentials to Get You Started: What to Post, When to Post & What To Say w. Leda of Woof & Wonder : Part 2	01:06:30
JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29. Price increased June 20th. { part 2 of the tikok for e-commerce series} If you haven’t listened to part 1 (episode 87) then please go listen to that one first! If Tiktok is about as confusing as a Rubik cube… then you are confused AF…..just like the rest of us. Tiktok is taking over and sorry friends, it’s def here to stay! On this week’s episode of the 6 Figure Product Business Podcast we have Tiktok superstar- Leda Akyuz, founder and all around badass of Woof & Wonder. She has cracked the Tiktok code and is sharing the love today. We talked SO much tiktok that we had to split it up into two episodes, so part 2 of the series airs on Tuesday April 12th. From showing up on the platform, to dancing, to sneaky content tricks and viral videos and so much more. Tune into both episodes to learn how Tiktok could be the next big thing to turn your business viral overnight. The Doors Are Open- E-Commerce Sales Academy (formally known as Slay & Scale Product Academy) www.ecommercesalesacademy.com If you are an ecommerce or product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then E-commerce Sales Academy is perfect for you. Click here and get started today. HURRY- The doors close Friday, May 6th at midnight PST. Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion WORK WITH ME E-Commerce Sales Academy www.kerriefitzgerald.com Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram Follow Leda & Woof and Wonder woofandwonder@gmail.com Instagram: @woofandwonder TikTok: @woofandwonder Email: hello@woofandwonder.com www.woofandwonder.com Use discount code 6FIGURE10 for 10% off your order
	02 Sep 2022	Bonus HOLIDAY: Why Affiliate marketing can help you skyrocket your holiday traffic	00:05:06
Why Affiliate marketing can help you skyrocket your holiday traffic We’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. Grab my Traffic Bootcamp Course for just $99 "DOUBLE YOUR BLACK FRIDAY SALES" Free Training https://marketing-by-kerrie.mykajabi.com/DoubleBFsales Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9 WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	06 Apr 2021	How to Create Ecommerce Product Descriptions That Convert Into Sales with Lucy Bedewi	00:44:16
Welcome to the episode of The 6 Figure Product Business Podcast. Today we’re talking with Copywriting Expert Lucy Bedewi of My Write Hand Woman. Lucy is a copywriter and content writer behind My Write Hand Woman. She focuses on writing impactful to help female entrepreneurs scale their businesses. Through zesty brand tones and clear messaging, she helps to create copy that turns casual scrollers into raving fans. Here are some other key takeaways from this episode: What makes a product description convert What's the #1 mistake product-based business owners are making when it comes to writing product descriptions The recommended process for writing a product description The ingredients that turn a product into a community How to create that "wow" factor for an e-commerce shop with my copy Connect with Lucy Instagram @mywritehandwoman Work With Me This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	14 Dec 2021	10,000+ followers in 3 months using Instagram Reels (and why your commerce business needs it) with Sarah Airey	00:46:35
If you have been curious what all the “rage is” about Instagram reels and if your ecommerce business needs them, this episode is for you. Sarah grew her instagram account 10,000 followers in just 3 months this year, posting 2X per week on Instagram. THAT is the power of Instagram reels. In this week’s episode we dive into all things Instagram reels with product biz expert, Sarah Airey. In this episode we talk about: • Do product businesses need reels? • Why are Reels so important to tap into? • What advice would you have fro newbies getting started? • Do you always have to show your face? • What types of Reels should product based businesses share?    Join Sarah’s Course- MASTER YOUR REELS Use code KERRIE for 5% off your purchase. WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. DOWNLOAD MY FREE RESOURCES HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com Follow Sarah https://www.instagram.com/sarah.airey.co/ https://sarahairey.com/
	12 Sep 2022	BONUS Holiday: Create a Brand Team For Maximum Referral Sales	00:15:31
We’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. In this episode I walk you through some simple ways to create a brand ambassador team and how to use them to drive traffic and awareness to your brand. "DOUBLE YOUR BLACK FRIDAY SALES" Free Training https://marketing-by-kerrie.mykajabi.com/DoubleBFsales Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9 WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	02 May 2023	Hating Your Business?- Do These Six Things to Help You Fall in Love with Your Business Today	00:30:55
Feeling stuck or not loving your ecommerce business? Do these 6 things to fall back in love with your business. You’ll also hear what crazy trip I planned for myself using my business to fund it and why WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Roadmap To More Customers Without Paying For Ads [Free Download} Increase Your Website Conversion {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	11 Jun 2022	How To Maximize Your Time During Summer (with kids at home) As An Ecomm Mompreneur	00:20:45
JOIN ECOMMERCE SOCIETY Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion WORK WITH ME E-Commerce Sales Academy www.kerriefitzgerald.com Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	05 Nov 2021	24 Instagram Reels Content Ideas and Why Your Product Business Needs to Jump On Reels Today	00:45:58
EASE INTO INSTAGRAM- A beginners guide to mastering instagram for ecommerce shops Grab this instagram mini course for just $99 https://marketing-by-kerrie.mykajabi.com/instagram $99 Welcome to a bonus edition of the 6 figure product business podcast. In this episode I am diving into: Why your subscription box and ecommerce business needs to be on instagram reels The importance of short form video content and how it creates connection with your audience Why people buy from brands and not businesses and how YOU can leverage video to create a brand 24 Instagram reels content ideas with examples. To Join my Free REELS 5 day challenge and training series, click here to sign up https://marketing-by-kerrie.mykajabi.com/reels-challenge. Its FREE and you will receive 5 days of SHORT videos with actionable steps. After five days you will have ONE MONTHS OF REELS planned out. Sign up here, we begin November 8th. https://marketing-by-kerrie.mykajabi.com/reels-challenge Join me inside Slay & Scale Product Academy https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy
	27 Jul 2021	How to Use Video Marketing to Build a Lasting Subscription Box & ECommerce Brand with Jess Fynn	00:50:32
Welcome to the 39th episode of The 6 Figure Product Business Podcast. If you’re someone who is AFRAID to show up on video, this episode is made for you. On this episode we are diving into all things video marketing and how to leverage IG and Youtube for product businesses. Jess Fynn, Youtube star, video marketing expert shares all her knowledge on how to use video marketing to build a lasting brand and How to Use YouTube to Grow Your Community and Business. In this episode we dive into: Why is video marketing important for product businesses? How can a product biz owner start implementing video today? What are the steps? What advice can you give if they are afraid to show up on video What is your piece of advice for the business owner that wants to start a YouTube Channel? How do you get your video to rank on YouTube? What video marketing and editing techniques captivate the audience the most? Contact with Jess www.instagram.com/socialquestmedia www.socialquestmedia.com/workwithme jess@socialquestmedia.com Watch Jess's video marketing masterclass replay for $97 https://www.socialquestmedia.com/offers/Cxm2pTNq/checkout YouTube Checklist Freebie: https://tinyurl.com/ttahrkw6 Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	01 Apr 2022	{Quick Tip} When Is It Time To Invest In a Coach, A Mentor or A Course In Your Ecommerce Business- 3 Things To Ask Yourself	00:34:10
JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29. Price increased June 20th. When you are feeling stuck, overwhelmed, you end up not moving forward in your business. On this week’s episode I give you the 3 key questions you need to ask yourself to figure out if it’s the right time to invest in your business or the right person to invest in. The Doors Are Open- E-Commerce Sales Academy (formally known as Slay & Scale Product Academy) www.ecommercesalesacademy.com If you are an ecommerce or product business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then E-commerce Sales Academy is perfect for you. Click here and get started today. HURRY- The doors close Friday, May 6th at midnight PST. Work With Me https://kerriefitzgerald.com/work-with-me Free Resources For The Win: Grab My Website Conversion Free Guide WORK WITH ME www.kerriefitzgerald.com Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	11 Nov 2020	Introducing: The 6 Figure Product Business Podcast	00:01:14
It’s time to skyrocket your sales, get more customers, increase profits and create customer superfans for your product-based, e-commerce or subscription box business. Get ready, Kerrie Fitzgerald, a Product Business Coach, is about to take you on a business growth journey to help you do just that! Have a listen to find out exactly what’s in this store for you from the show and tune back in every week for even more actionable strategies and entrepreneur success stories so you too can go implement exactly what you need to create that profitable business that gives you a life you love.
	14 Jan 2022	Answering Your Questions- How Do I Grow My Email List?	00:38:29
JOIN ECOMMERCE SOCIETY FOR $29 Community, coaching & educational content to help you grow your e-commerce business & quit doing this whole “product business thing” alone. Join the founding members round for just $29. Price increased June 20th. In a new type of bonus episode, I am answering YOUR TOP QUESTIONS. Today’s question is all about email marketing and its one of the top questions I get from my Slay & Scale Students all the time. Lets GO! If you are curious how to grow your email list, this episode is a MUST HAVE TO listen to. We discuss: Two easy ways to grab emails from your website How to use Instagram to get email addresses Top Shopify apps you can use to grow your email list Thinking outside the box to grow your email list ( and a great idea to get sales) Join My 5 Day FREE Video Training Series https://marketing-by-kerrie.mykajabi.com/Create-A-Wildly-In-Demand-Brand In this FREE video training series, I will show you HOW to build a brand that gets continuous sales, customer superfans that shout your name from their social media accounts. A brand is so much more than a logo. It's how you attract the right dream customers to whip out their credit cards and buy your products, (when you know there is a cheaper version on Amazon) Each day you will receive a short 20 minute video that unpacks an important aspect of creating a brand with actionable steps you can implement each day. We will have a dedicated FB group where i will be doing live q&a’s so you can ask questions and get REAL TIME feedback on your brand. JOIN BY CLICKING HERE GRAB MY EMAIL MARKETING MINI COURSE FOR $99 Are you ready to turn email into a huge revenue channel for your brand? A "not-so-confusing" roadmap into email marketing... so you can: Create profitable campaigns for converting new customers, creating repeat customers, running lucrative sales and make money while you are sleeping! https://marketing-by-kerrie.mykajabi.com/emailmarketing DOWNLOAD MY FREE RESOURCE If you want to learn more, be sure to download my new FREE GUIDE which walks you through HOW TO INCREASE YOUR WEBSITE CONVERSION RATE. Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	15 Jun 2021	Retain Customers & Level Up The Customer Experience For Your Product Business By Adding Educational Components with Katie Smith	00:45:39
Welcome to the 33rd episode of The 6 Figure Product Business Podcast. Today we’re talking with teacher and education consultant Katie Smith of Two Harbors Coaching LLC. Have you ever received a subscription box and literally have no idea what’s inside or how to use the products inside? Well today we have education expert Katie Smith bringing the fire and teaching us how we can retain customers, and improve the customer experience by educating your customers so they know how to use your products and know the products are for them! Here are some other key takeaways from this episode: How to improve your customer’s experience by incorporating educational components to your business. How to provide the right educational pieces to your product business. Enhance your customer experience and Improve your subscription box inserts by adding the right information. Add more engaging information to create stellar product descriptions and product pages that help you create. Connect with Katie Instagram: https://www.instagram.com/katiethecoursecoach/ Facebook: https://www.facebook.com/KatieCourseCoach/ Website: https://www.katiemsmith.com/ Contact Email: info@katiemsmith.com Program Audit Freebie link: https://www.katiemsmith.com/audit Become A Marketing & Sales Ninja- Our Next Round starts last week in MAY. This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. We start the last week in May. APPLY TODAY! Apply today at: http://kerriefitzgerald.com/group-coaching-program Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	07 Jan 2021	Create an Instagram Profile & Bio that Attracts Your Ideal Customer	00:51:22
EASE INTO INSTAGRAM- A beginners guide to mastering instagram for ecommerce shops Grab this instagram mini course for just $99 https://marketing-by-kerrie.mykajabi.com/instagram $99 Welcome to the 10th episode of The 6 Figure Product Business Podcast. In this episode we are diving into another one of my absolute favorite channels for growing an ecomm or subscription box biz- Instagram. Instagram is by far the easiest place for you to make sales but it’s essential your profile attracts and appeals to your ideal customers so it’s easy to sell and you make it crystal clear what you sell and who it’s for so you don’t repel people away and you attract the right people who want exactly what you sell. In this episode, we’ll break down what a bio is, how to write one, and some cool Instagram bio tricks. But most importantly, we’ll give you some Instagram bio examples you can use for your inspiration. Here are some other key takeaways from this episode: What your Instagram profile is and why it’s essential that you create a profile that attracts and not repels your ideal buying customers How to craft the perfect profile name, bio and call to action that speaks clearly to ONE ideal customer and gets them to want to buy from you right away. Three step-by-step ways you update your profile right now A deep dive into 5 instagram business profiles where I walk you through the things they did right, wrong and where they could have improved so you can use these as inspiration for your accounts. This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program Enter to win a free 60 minute marketing strategy ($500 Value): Want the chance to win 60 minutes with me? Step 1: Subscribe to the Podcast Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you? Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	08 Dec 2020	How to Build Your Email List For Your E-Commerce Business	00:44:09
Welcome to the 7th episode of The 6 Figure Product Business Podcast. In this episode we are diving one of my favorite marketing channels- email marketing and list building. Email marketing is another widely misunderstood channel, yet insanely effective in driving massive sales. Email marketing statistically has one of the highest ROI of any platforms, which is why you need to be on this today. I like to think of email marketing as the “passive income” machine of the ecommerce space as you can literally make $$ while you sleep. We are talking about the power and importance behind growing your email list, why you need to have it and some step-by-step strategies you can implement today to start growing your email list. If your email list is under a few thousand then this episode is perfect for you. Here are some other key takeaways from this episode: Featured Shopify e-commerce client spotlight- How they generated ⅓ of their November 2020 revenue from email marketing alone. Why it’s essential for your business health to grow your own email list How you can make $$$ while you sleep using email marketing automations Six step-by-step ways you can start implementing today to growing your email list. This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program Enter to win a free 60 minute marketing strategy ($500 Value): Want the chance to win 60 minutes with me? Step 1: Subscribe to the Podcast Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you? Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	17 Oct 2023	Exclusive Sneak Peek: A Chapter From Customer Obsession (My Book!)	00:33:23
Listen to Customer Obsession; Chapter 1: What Is Customer Obsession. Imagine This: You have mega loyal, obsessed customer superfans who are your ride or die’s, your brand evangelists, spreading the word about your business to everyone they know. Your customers have such a good experience with your brand & product that they: They buy more products They tell their friends and fam about you They share about you on social platforms They leave you 5-star reviews They remind you of the impact you are making This is what I call, The Happy Customer Effect. When you love on your customers, make them feel heard and seen, part of a community, that is what happens: If you are looking for this level of epicness in your business- this episode is for you. Because in it, I give you a sneak peek into Chapter 1 from my book, Customer Obsession: The secret to creating loyal and brand-obsessed customers for your e-commerce business that shout your name from the rooftops and buy from you over and over again, which is called “ what is customer obsession.” Pop in those earbuds and get ready to be inspired to join the customer-obsessed revolution! > GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION Amazon Barnes and Noble WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	18 Apr 2023	{Female Founder} How To Pivot When Shit Hits The Fan & Launch A New Revenue Stream With Jamie Taylor of Confete Party Box	00:47:39
When life isn’t giving you lemons, what do you do? In this week’s episode of the 6 Figure Product Business Podcast we are having a chat with Jamie Trayor, founder of party box brand Confete Party Box. When covid hit, Jamie had to pivot her business and create new revenue streams. In this episode we dive into the messy & unknown phases that we all experience and Jamie shares what worked for her during this uncertain time in her business. Jamie is an interior design major turned business owner, Jamie Taylor began as the designated party planner for all her family celebrations and is now the CEO of a full-fledged business dedicated to helping other people celebrate life’s most important moments at work and in life. Her virtual party boxes became a viral sensation during Covid, Since launching her ecommerce business, Jamie and her team have partnered with small solopreneurs and businesses and big-name brands including Facebook and Microsoft to create memorable on-brand experiences in a box. She had to pinch herself the day we were featured in the New York Times. Join the email marketing society Follow Jamie & Confete Party https://confetepartybox.com/ www.instagram.com/confetepartybox Use code 6FIGUREPOD for 15% off your order WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Roadmap To More Customers Without Paying For Ads [Free Download} Increase Your Website Conversion {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	09 Sep 2022	BONUS Holiday: How to Collab with Other Like Minded Brands For Exposure	00:12:43
We’re kicking off our holiday bonus 30 season. For the next 30 days you get 30 bonus episodes all things holiday so you can crush your ecommerce sales this holiday season. In this episode I walk you through why partnering & collaborating with other like-minded brands is such an easy way to maximize your visibility this holiday season. "DOUBLE YOUR BLACK FRIDAY SALES" Free Training https://marketing-by-kerrie.mykajabi.com/DoubleBFsales Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9 WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	29 Aug 2023	10 Life Lessons I Learned While Doing a Solo Trip To Alaska To See Brown Bears w. Natural Habitat’s Alaska Bearcamp	01:08:33
In this week’s episode of the 6 Figure Product Business Podcast I’m diving into the the transformative journey of a solo trip to Alaska's Brown Bear country with Natural Habitat's Alaska Bearcamp. This trip was magical and was hands down the BEST trip I’ve ever taken in my whole life. While this episode isn’t necessarily “business focused” I am sharing ten profound life lessons learned amidst the awe-inspiring wilderness and these can 100% be applied to your life. I talk about everything from embracing things that make you feel alive, giving compliments to people, listening more than talking, stop waiting to do something you’re dreaming of doing and sitting quiet and marveling over nature…….so much more. Join us as we delve into these invaluable life lessons that emerged from a solo expedition to Alaska's wild, where brown bears roam and nature's beauty captivates the soul. Whether you're an adventurer at heart or seeking insights to enrich your everyday life, this episode offers a profound and heartfelt perspective on embracing the world around us. Here is a link to Natural Habitat Adventure’s Alaska Bearcamp trip- https://www.nathab.com/alaska-northern-adventures/lake-clark-bear-viewing-camp/ If you have questions about it or wonder if its for you- send me a DM and let’s chat. www.instagram.com/kerrie.a.fitzgerald > GRAB A COPY OF MY BOOK< CUSTOMER OBSESSION Amazon Barnes and Noble WORK WITH ME https://www.kerriefitzgerald.com/services Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. 1:1 coaching, guest experts, group calls and more. Learn More Sign up for email marketing society Let's make writing emails for your business quick & easy. A template-based membership where you receive access to a brand new plug-and-play email template/swipe copy each week, dozens of other pre-written emails and sequences, and other great resources such as customizable graphics to insert into your emails, $10/ a month! Join E-Commerce Society Coaching, Community & MARKETING Membership For Female Product-Based & E-commerce Business Owners $99/month Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up {Free Download} 10 Must Have Emails You Need To Send To Your List Sign Up {Free Video Training} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Sign Up {Free Download} Increase Your Website Conversion Sign Up Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	17 May 2022	Your 7 Figure Facebook Ads Bootcamp For E-commerce Businesses with Zach Spuckler	00:54:17
Our first ADS episode on the podcast- whoop. Today we have ,Zach Spuckler, founder of Heart Soul & Hustle and creator of The Not your Average Online Marketing Podcast. He's generated over 2.4 million dollars in online courses, consulting, agency & coaching sales since starting his business seven years ago and he is spilling all the tea regarding Facebook ads and how you can start implementing them in your business. If you are new to running ads and are curious if its for you or want to get started using ads with a budget, this episode is perfect for you. We dive deep into: Easy ways to retarget your website or instagram visitors with a low budget The ads which gave the highest ROI The power of knowing and understanding your audience Apps that can help your ad visuals The importance of website and how that affects your ads converting SIGN UP- FREE 5 DAY CHALLENGE "DOUBLE YOUR BLACK FRIDAY SALES" https://marketing-by-kerrie.mykajabi.com/5-day-holiday-challenge Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9 WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $39/month Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	09 May 2023	How to Create a Thriving Ecommerce Community: 6 Tips from Liz Williams of High Tail Hikes	01:06:37
In this episode of "The 6 Figure Product Business Podcast", I’m speaking with Liz Williams, the owner of High Tail Hikes, a handmade product business and professional dog walking company based in Oakland, California. Liz specializes in creating waterproof leashes, collars, and other dog walking accessories, as well as curating enrichment items and other goods for dogs. She is also an advocate for positive reinforcement dog training. During the episode, Liz shares her expertise on building a community around your brand, inviting customers to be part of the business, and building customer and brand loyalty through clear brand values. She discusses the importance of creating a community that shares your passion and values, and how to identify and connect with those customers who are most likely to become loyal brand advocates. Liz also shares practical tips on how to invite customers to be a part of the business, including how to create a personalized customer experience and the benefits of using social media to engage with your customers. She explains how clear brand values can help build customer loyalty and shares how she incorporates her values into every aspect of her business. Overall, this episode is a must-listen for anyone looking to build a successful product business and create a loyal customer following. So tune in to "The 6 Figure Product Business Podcast" and learn how to build a community and brand loyalty with Liz Williams of High Tail Hikes! WORK WITH ME Join E-Commerce Society Join email marketing society- $10/a month weekly email templates Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Roadmap To More Customers Without Paying For Ads [Free Download} Increase Your Website Conversion {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	27 Mar 2023	BONUS- Turn email marketing into your #1 sales channel in 2023	00:20:23
Welcome to this bonus episode 166 of the 6 Figure Product Business Podcast! Lets turn email into your #1 sales channel for your ecommerce business in 2023. Join me for a free workshop style training taking place April 10th, 10am, PT. We will be covering the 5 key techniques you need to make email your #1 sales channel in 2023…. Even if you have a tiny email list because you cannot sustain your business on social media alone. Join the email marketing society Sign Up For LIVE TRAINING- April 10th, 10 am PST 5 Techniques To Turn Email Into Your #1 Sales Channel Sign Up Here: https://www.kerriefitzgerald.com/Email5 WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Free Guides & Resources For The Win: {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	29 Nov 2022	The Worst Website Design and Conversion Mistakes With Erin Alexander of Product Powerhouse	01:08:27
The Worst Website Conversion Mistakes With Erin of Product Powerhouse is such a great episode and we are diving deep into all the mistakes you are currently making with your own website. DIY-Shopify Course Use code KERRIE for $100 off the course Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9 WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} Or click here https://marketing-by-kerrie.mykajabi.com/evergreen4provenways FOLLOW CHRSTINE The Magnolia Firm: https://themagnoliafirm.co LinkedIn: http://linkedin.com/christinemcdannell Instagram: https://www.instagram.com/themagnoliafirm/ TikTok: https://www.tiktok.com/@themagnoliafirm Facebook: https://www.facebook.com/themagnoliafirmco YouTube: https://www.youtube.com/channel/UC4kMXYjuFFGwy-NEskB0iyQ Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	02 Mar 2021	Master your SEO for beginners with Duo Collective Part 1	00:54:10
Welcome to the 18th episode of The 6 Figure Product Business Podcast. Today we’re talking with Abbey and Courtney of the Duo Collective. They are an amazing team of SEO experts, marketing gurus, coffee and wine lovers and fur and real baby mamas. They are SEO experts who help entrepreneurs like you get page 1 rankings on google, help you create content to drive free traffic to your website and use the power of SEO to help you increase traffic and sales.SEO is one of the most misunderstood areas of marketing, yet it is one of the most powerful. SEO drives major results to your business and I am here to tell you that as a product business, you NEED SEO like yesterday. We are dropping so much SEO info for you that this is actually a 2 part episode series. Tune in to episode 19 for part 2. If you are interested in learning some quick and easy tips to get started with SEO, then this episode is for you. Here are some other key takeaways from this episode: What is SEO Why an e-commerce businesses needs to care about SEO A breakdown of the 3 major parts of SEO How to get started today with your on page SEO Easy hacks to doing keyword research to help you show up on page 1 of google Keyword research, how to organize your keywords and what you do with your keywords How to optimize your website for SEO WORK WITH ME MY signature COURSE- SLAY & SCALE PRODUCT ACADEMY If you are an ecommerce business and you want to get more customers, make more consistent sales & profit and generate a heck of a lot more traffic, then Slay & Scale Product Academy is perfect for you. Click here and get started for $99 today. DOWNLOAD MY FREE RESOURCES How to use Instagram to Sell Your E-commerce Products HOW TO INCREASE YOUR WEBSITE CONVERSION RATE Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram Connect with Duo Collective SEO Courses (crash course + the complete beginners guide) https://seocourse.duocollective.com/ Instagram + Blog is a wealth of free information! https://www.instagram.com/duo.collective/ https://duocollective.com/blog/ Snag our freebie too: https://bit.ly/2SpDv9U (4 free ways to find SEO keywords) Links Mentioned https://neilpatel.com/ubersuggest/
	23 May 2023	9 Simple Ways ChatGPT Can Skyrocket Your Productivity & Save You Time In Your Ecommerce Business	00:21:30
Welcome to this week's episode of the "6 Figure Product Business Podcast." In today's episode, we're diving into the incredible ways that ChatGPT can enhance your business. Get ready to unlock the full potential of AI-powered language models. I'm thrilled to share with you the 9 simple ways ChatGPT can revolutionize your e-commerce operations. If you want to save time & money and skyrocket your productivity, then this episode is a must have for you. From using ChatGPT to write blog posts, A/B test email subject lines to everything in between. WORK WITH ME Join E-Commerce Society Join email marketing society- $10/a month weekly email templates Join Waitlist For Cultish Product A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Roadmap To More Customers Without Paying For Ads [Free Download} Increase Your Website Conversion {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	06 Jul 2021	Attract Your Dream Customers with Drool Worthy Branding with Kaila Piepkow of Dox Design	00:55:33
Welcome to the 36th episode of The 6 Figure Product Business Podcast. Today we’re talking with brand and package design queen Kaila Piepkow of Dox Design. She helps turn product businesses into stand out and high demand brands that stand out against competitors and create a wildly attractive customer experience. Kaila Piepkow is the crazy dog-lady, Creative Director, and Designer behind Dox Design a remote branding and packaging design studio that helps businesses become top dogs through #droolworthy design. She is a proud fur-mama to three dachshunds, lover of all 70’s music, and a huge packaging design nerd. After taking her first few years out of college in the traditional agency route working in some of the top design agencies in the Midwest, she felt like many entrepreneurs... restless… like her cup wasn’t being filled to the top. So she created something that nobody had done before a fully remote studio servicing businesses large agencies overlooked. And so, Dox Design was born! Today, Kaila is the proud to lead her fearless team on a mission to create strong, compelling brands that flaunt their clients’ stand-out qualities in fun and daring ways. Together, Dox Design work together seamlessly to create #droolworthy brands and design for people just like you: the doers, the dreamers and the dog-obsessed. Here are some other key takeaways from this episode: What are the parts and pieces of a #droolworthy brand How to use branding to make your product stand out in a saturated niche? How branding goes beyond fonts and colors The power of product packaging How package design can increase your sales in a massive way How packaging can increase the customer experience and make them buy again and again The importance of nailing your ideal customer and how that plays a massive role in your branding Some easy ways to discover the right fonts and colors for your brand Connect with Kaila https://www.facebook.com/groups/2276002292654268/ https://www.instagram.com/dox.design/ https://dox.design/services/ SUMMER LIVE WORKSHOPS This episode was brought to you by my summer online LIVE workshop series. Grab the all access pass for just $150. https://marketing-by-kerrie.mykajabi.com/summerworkshops Just want to join one workshop? No prob, each one is just $57. Workshop Breakdown: Instagram Content Planning Instagram Sales Email Marketing Promos & Campaigns Product Photography for Newbies Influencer Marketing 101 For more information on the dates, times and more details head over to https://marketing-by-kerrie.mykajabi.com/summerworkshops WORK WITH ME I have 1:1 coaching spots open for you! Click link to learn more. https://kerriefitzgerald.com/ Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram
	21 Mar 2023	{Bonus} As an Entrepreneur its OK to Suck, here is why	00:34:18
In a world of quick fixes, perfect filters and feeds, and overnight successes- let's normalize sucking. As early stage entrepreneurs, we likely suck at a lot of things- and thats OK. This episode was inspired as I took a walk down memory lane and looked at my early blog posts from 4 years ago. Initially I cringed at them and almost insulted myself but then I realized, it's a right of passage to have crappy blog posts or shitty youtube videos, or emails that dont convert- thats part of growth! Listen to this episode if you want a solid reminder that: - No-one skips day 1- you have to be OK at sucking, especially at the beginning - The secret tattoo I will probably come home with one day after one too many proseccos- Sign Up For LIVE TRAINING- April 10th, 10 am PST 5 Techniques To Turn Email Into Your #1 Sales Channel Sign Up Here: https://www.kerriefitzgerald.com/Email5
	30 Aug 2022	{Quick Tip} My First Holiday Season Bombed - Here is What I Did Wrong	00:19:28
Lets take a look back at my first holiday season in with my ecommerce business, The Dapper Dog Box. I share why my first holiday season with the business completely fell flat and how you can avoid making the same mistakes. Be sure to tune into next weeks episode where i share how I made $50K in the holiday season 2 short years later. "DOUBLE YOUR BLACK FRIDAY SALES" Free Training https://marketing-by-kerrie.mykajabi.com/DoubleBFsales Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9 WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	23 Dec 2022	BONUS: 8 Ways to expand your product brand to next level beyond social media	00:48:23
Bonus episode- 8 ways you can expand your brand’s visibility beyond social media. How would it feel for thousands of people to discover your brand every month, without spending a minute on social media or running paid ads? Pretty good right! That is what this episode is all about. We are diving into 8 specific things you can start implementing in your business to get you continued visibility beyond social media. Join The Waitlist For Cultish Product Mastermind. A 3-month intimate mastermind program to help established product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media Applications open to waitlist first week in January- space is super limited. WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES {without using ads, making Instagram Reels or dancing on Tiktok} {Free Download} Roadmap To More Customers Without Paying For Ads [Free Download} Increase Your Website Conversion {Free Download} 10 Must Have Emails You Need To Send To Your List Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com
	13 Sep 2022	Behind The Scenes Of My Business Book - Customer Obsession	00:51:54
Surprise! I’m writing a business book and I cannot wait to share all the details with you. For now, this episode will share some of the behind the scenes details on what its like to write a business book, what has held me back from writing it and how I am setting goals to ensure this book is done by Q4 of 2022. "DOUBLE YOUR BLACK FRIDAY SALES" Free Training https://marketing-by-kerrie.mykajabi.com/DoubleBFsales Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9 WORK WITH ME Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month Free Guides & Resources For The Win: The Step-By-Step Guide To Getting New Customers Without Paying For Ads Or click here https://marketing-by-kerrie.mykajabi.com/getmorecustomers-freeguide Increase Your Website Conversion Rate For Your Ecommerce Shop Or click here https://marketing-by-kerrie.mykajabi.com/websiteconversion Let’s Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com

Améliorez votre compréhension de Ecommerce Society Podcast avec My Podcast Data

Chez My Podcast Data, nous nous efforçons de fournir des analyses approfondies et basées sur des données tangibles. Que vous soyez auditeur passionné, créateur de podcast ou un annonceur, les statistiques et analyses détaillées que nous proposons peuvent vous aider à mieux comprendre les performances et les tendances de Ecommerce Society Podcast. De la fréquence des épisodes aux liens partagés en passant par la santé des flux RSS, notre objectif est de vous fournir les connaissances dont vous avez besoin pour vous tenir à jour. Explorez plus d'émissions et découvrez les données qui font avancer l'industrie du podcast.

About us Privacy Policy