Ecommerce Savvy™ (Deonnah Carolus)
Explorez tous les épisodes de Ecommerce Savvy™
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| 16 Aug 2023 | 016: Podcast Resuming and Announcing My New Group Program! | 00:07:30 | |
Summer is finally over and we are bringing the podcast back! Im so excited to have fresh new episodes coming up. I have some very special guests and new ttrends for ecommerce you wont want to miss. Also, my new program, the Shopify Traffic Accelerator is officailly open! Take a lilsten to learn more about the program. | |||
| 05 Mar 2024 | 028: Solo Episode | 4 Things to Consider if You are Struggling to Make Sales. | 00:11:22 | |
In this episode we dive into 4 areas to target if your shop is struggling to make sales. We dive into targeting, SEO, website copy, shop design, sales and marketing, and more! Enjoy this quick 10 minute episode on how to improve your Shopify store. Also, the Ecommerce Savvy Membership is opening soon! | |||
| 31 Jan 2023 | 005: SEO for Product Based Businesses with Mariah Magazine | 01:01:32 | |
In this episode, I sit down with Mariah Liszewski of Mariah Magazine. Mariah is an award-winning SEO & Visibility Strategist for online business owners over at MariahMagazine.com. She’s a firm believer that showing up on Google and marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 7+ years of experience as an entrepreneur in the online & digital marketing space, she’s helped over 100+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned. She’s been quoted on Forbes.com, interviewed on USA Weekly, and was the SEO Keynote Speaker in the Honeybook UPWRD Accelerator Program! Some of the things we talk about in this episode are:
Connect with Mariah: | |||
| 12 Feb 2024 | 027: Why Shopify Isn't the Problem and How to Overcome this Common Misconception | 00:16:21 | |
On today's episode I talk about why Shopify isn't the problem, and unravel the common misconception that the platform is to blame when it comes to certain challenges sellers face when using Shopify. I also dive into the importance of taking action over striving for perfection and how this plays into understanding your target market, optimizing your website for search engine visibility, and the significance of user experience design. Other topics on this episode are:
This episode serves as a reminder that overcoming barriers to success on Shopify, or any platform, requires a mix of strategic action, continuous learning, and adjustment, rather than a quest for the perfect setup. Enjoy! If you have any topics you would like to hear about on the show send them to hello@ecom-savvy.com
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| 28 Feb 2023 | 007: 5 Lessons I've Learned in Business - Solo Episode | 00:20:29 | |
In this episode, I dive into the top 5 lessons I've learned in business. I also go a bit into my origin story and discuss how to navigate things like learning to trust yourself, being your own advocate, and how you can avoid beating yourself up if things are going south. Enjoy! | |||
| 28 Nov 2023 | 019: Marketing on Social Media as a Product Based Business with Jessica Sheehy | 00:58:13 | |
On this episode we dive deeeep into all things social media for product based businesses with Jessica Sheehy. Jessica Sheehy, is the Founder + CEO of Social Savvy, a social media marketing & education company specializing in helping small businesses grow on social media through content that converts and proven organic strategies. Their mission at Social Savvy is to empower small business owners and entrepreneurs alike to grow their impact and income with social media. In this episode we talk about getting back to basics with social media, content you should be sharing, platforms to be on, start with a connection over 'just selling your product', and other tactics that are working in ecom. Learn more at socialsavvyhq.co or connect with Jessica on Instagram at @socialsavvyhq. Links mentioned: | |||
| 12 Mar 2024 | 029: How to get started on Etsy with Giulia Ruozzi | 00:37:51 | |
On this week's episode I sit down with Giulia Ruozzi, Business & Etsy coach, and long time Etsy seller. With 10+ years of Etsy under her belt, Giulia dives deep into Etsy SEO, Etsy pricing strategies, competition on the platform, what makes good product photos for the platform, how to get found in a saturated market, competition on the platform (and why thats a good thing) and how NOT to be a copycat (and why you should strive to be unique). Tune in to this week's episode if you sell your products on Etsy or are considering jumping on the platform to sell more of your products.
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| 07 Mar 2023 | 008: How to Use Pinterest for Products Shops with Elaine Timms | 00:34:38 | |
My guest this week is Elaine Timms of elaintimmscreative.com, who does Pinterest marketing for e-commerce businesses. In this episode, we talk about the pros and cons of Pinterest, and how to get the most out of the platform. Learn how to test and tweak to increase your visibility, traffic, and sales using Pinterest in this week's episode of Inspired E-commerce. Connect with Elaine: Instagram: @elainetimmscreative Website: https://elainetimms.com
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| 23 Jan 2024 | 025: The Future of AI and Product Marketing with Hattie Dunstan | 00:54:36 | |
Wedding jewelry designer turned FB Ads strategist, Hattie Dunstan and owner of Funstans Marketing, is no stranger to product biz ownership. On this episode we talk about her journey, how she happened into FB Ads, and owning a marketing agency. Hattie also runs an AI Marketing Membership, helping biz owners master the art (and science) of AI and how to use chatbots in today's Marketing landscape. Oh, and we also talk about what OpenAI is doing for product biz owners, specifically. Tune in to hear all about motherhood, parenthood, work-life balance, business ownership, surrogacy, owning multiple businesses, Chat GPT and pivoting along the way! You can get access to a free month of Hattie's ChatGPT Membership here: https://funstans.kartra.com/page/AI-robots-membership Enter FREEMONTH at checkout! Connect with Hattie on IG @funstans | |||
| 09 Jan 2024 | 023: Solo New Year Episode | 00:17:44 | |
Welcome 2024! In this episode I cover a bit about my story, and when I knew it was time for a change in my business. I also reflect on 2023 and things I did to move my business forward in 2024. This episode I also talk about:
Hope you enjoy this solo episode!
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| 13 Jun 2023 | 015: How to Use ChatGPT in your Product Biz | 00:33:21 | |
In this week's episode we are talking about how to integrate ChatGPT into your product business. I talk about how to use it to help you streamline your workflows, gather insightful data about your customers, and how it can save you heaps of time in your daily, weekly and monthly marketing tasks. We have been hearing lots of negative thoughts about AI, and there is currently a lot of fear mongering surrounding the subject. So why is it getting such a bad rap? It's the next big shift taking center stage in our society and in the workplace at large, and while I do think it needs to be regulated, it should not be feared. Topics covered in this episode are:
All this and more, on this week's episode. Enjoy!
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| 02 May 2023 | 014: On Being Multipassionate and Moving Through Failure with Madison Tinder | 00:33:18 | |
Are you multi-passionate? If so, this episode is for you. This week, I sit down with business and marketing mentor Madison Tinder aka The Pivot Queen! We talk about following your passion, how to avoid burnout and the importance of finding the gaps in your market. Madison started off successful as an entrepreneur, but was struggling internally and knew that something had to change. That's when she decided to start from scratch, as well as open up her second business Soulful Scrunchies. Madison reflects on pivoting and how it felt to pivot her business in the early stages, and even though she lost a few clients along the way, it was the best decision she could have made. Madison realised that she has multiple passions, and that staying in one niche isn't what's best for everyone. Is your business sustainable? Should you grow your brand before you launch? What is a good lauch strategy from a product biz perspective? This, and other questions answered on this week's edition of Ecommerce Savvy. Connect with Madison: Instagram: @madison.tinder Website: www.madisontinderllc.com | |||
| 03 Jan 2023 | 001: Welcome to the Inspired Ecommerce Podcast | 00:10:33 | |
Welcome to the Inspired E-Commerce Podcast, a show dedicated to product-based businesses and online shop owners. My name is Deonnah Carolus and I am an e-commerce marketing consultant and educator with over ten years of digital marketing experience. This show was made to give you the tools, tips, and resources you need in order to build and run a successful e-commerce brand. In this first episode, I share a bit about my background and what to expect from future episodes. Each week you will learn ways to navigate issues surrounding today's eCommerce landscape, and get answers to important questions, like, "What is the lifetime value of a customers?", and "How do I convert traffic into sales?" Tune in every Tuesday to hear industry-related topics from professionals in e-commerce along with solo episodes from me. Enjoy! | |||
| 17 Jan 2024 | 024: How to Use LinkedIn to Sell More of your Products with RT Custer | 00:45:57 | |
RT Custer is the co-founder and CEO of Vortic Watch Company. Vortic is a high-end wristwatch engineering and manufacturing company that pairs classic watch making techniques with innovative modern technology, where each piece of a Vortic watch carries a unique story and a part of American history. In this episode we talk about
All this and more on today's episode. You can learn more about RT and Vortic Watch Co. at: https://www.instagram.com/vorticwatches/ https://www.linkedin.com/in/rtcuster/
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| 21 Jan 2025 | 033: 5 Trends in Ecommerce for 2025 | 00:27:41 | |
We are officially back! | |||
| 28 Jan 2025 | 034: How to get your Product Brand Ready for Wholesale with Kristin Fisher | 00:27:29 | |
If you are thinking about wholesale, this weeks episode is for YOU! | |||
| 05 Feb 2025 | 035: Controlling Your Brand’s Narrative in the Age of Virality | 00:18:21 | |
What can we learn about the Justin Baldoni and Blake Lively case that is taking the internet by storm in recent months? For ecommerce brands, the lesson is clear: If you don’t control your brand’s story, someone else will. Tune in to this weeks episode as I break down 3 essential strategies for not only owning, but controlling your brands narrative in the age of virality. | |||
| 18 Feb 2025 | 036: Mindset in Business - Part 1 | 00:13:12 | |
This week I'm diving into a different topic than normal and sharing how mindset in business can take you far, or keep you struggling. I'm kicking off this mindset series by diving into why we tend to focus on external problems (algorithms, ad costs, the economy) when the real shift starts internally. The way you show up—your energy, confidence, and passion—matters more than the circumstances around you. I’m sharing: If you’ve been stuck in your head, or feeling like success is just out of reach—this episode is for you. 🎧 Loved this episode? Send me your thoughts at hello@ecom-savvy.com & stay tuned for next week’s deep dive on overcoming self-doubt and trusting yourself! | |||
| 18 Apr 2023 | 012: The Podcast has a New Name! And other updates you'll want to hear about. | 00:13:35 | |
The time has officialy come (and gone) the Podcast has a new name and I am so excited about where the vision for this new change will be taking us. On this episode I talk about:
Enjoy this weeks episode!
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| 03 Apr 2024 | 030: Safeguarding Your Brand: Expert Insights with Chandler J. Esq. | 00:35:20 | |
In this episode, we dive deep into the world of brand protection with Chandler J. Esq., a seasoned attorney specializing in brand, business, and intellectual property law. Whether you're launching a startup or managing an established product-based business, safeguarding your brand is paramount in today's competitive marketplace. Chandler shares invaluable insights and actionable strategies on trademarks, patents, and copyrights, offering listeners a comprehensive guide to fortifying their brand identity and assets. Tune in as we explore the legal intricacies and proactive measures essential for ensuring the longevity and success of your business in the ever-evolving landscape of commerce. | |||
| 01 Feb 2024 | 026: How to Run your Biz like a Game of Chess with The Estie Bestie | 00:36:39 | |
This week I sit down with The Estie Bestie™ Athena Reavis is an esthetician, product biz owner, patent owner and all round trailblazer in the esthetician world! She took her biz savvy to a whole new level when she discovered that there was room to grow her product brand under her service based business. How did she do it? Simply by trademarking a memorable phrase and creating her ow patent for a particular facial tool had been forgotten about but still used widely in her industry. Hear how Athena took an opportunity to revitalize something old and give it new life, under her new patent and trademark she is taking the Estie Bestie brand to a multi-seven figure empire. Follow The Estie Bestie on IG @theestiebestie or shop her products online at theestiebestie.com. | |||
| 10 Jan 2023 | 002: How to Leverage TikTok as a Product-Based Business, with Wave Wyld. | 00:38:17 | |
In this episode, I sit down with TikTok Coach and Marketing Expert, Wave Wyld. Wave Wyld has helped thousands of creators grow their TikTok accounts with a “Community over Virality” approach. Her background in personal branding and photo/video creation helped her launch a brand on TikTok as the “Queen of Trend Alerts” which then started the movement of “Trend Alert” style videos that currently dominates social media feeds. Wave is a member of TikTok’s invite-only, Creator Community Program as well as YouTube’s Shorts Creator Community and regularly appears in National Media, top-rated podcasts, and social media summits.
Connect with Wave: Website: www.wavewyld.com Inside Scoop - www.wavewyld.com/insidescoop Instagram: https://www.instagram.com/wavewyld/ TikTok: https://www.tiktok.com/@wavewyld Link to TikTok Marketing Pillars: https://wave-wyld.mykajabi.com/pl/2147620135 Free Trend Report: https://wave-wyld.mykajabi.com/trendreport | |||
| 13 Dec 2023 | 021: Email Marketing for Ecommerce with Shlesha Pandey | 00:41:59 | |
In this episode we chat with Shlesha Pandey of EcomRevolutionX, a conversion copywriting and email marketing service business for ecommerce brands. Shlesha holds nothing back, and dives deep into email marketing strategies that are sure to help you convert more sales from your existing and future customers. Some of the topics covered are, how the ecommerce landscape has evolved post-pandemic, new technologies that have come into play over the last few years (like AI and Chat GPT) and what to avoid, and how to use these tools to cultivate an authentic brand presence. Other topics included are:
If you are struggling with your email marketing, have questions about how, when and what to email your list, or wondering how to write emails that convert, you won't want to miss this episode! You can learn more about Shlesha online by visiting her website https://ecomrevolutionx.com/ or on Instagram @ecomrevolutionx Download her email marketitng playbook here: https://ecomrevolutionx.com/email-marketing-playbook/ | |||
| 05 Sep 2023 | 017: How to Launch a New Product into the Market with Alicia Long | 00:30:34 | |
In this week's episode we sat down with co-founder Alicia Long. Alicia is the founder and CEO of the product Nutr, a product that makes nut milk from scratch. We talk about how she started her company, how she ended up on Shark Tank, how TikTok was instrumental in their brand growth, and how she now sells her product in Target, Costco, Starbucks and other retail locations. Alicia also teaches entrepreneurs how to use TikTok in order to reach your target audience, and is a firm believer that if you want to be successful, you must be on TikTok. Topics covered in this episode are:
All this and more, on this week's episode. You can learn more about Nutr at https://thenutr.com/ If you would like to learn more about Alicia and how to work with her on your own business check out this link here: https://www.youtube.com/watch?v=7hlIqcM-__g | |||
| 17 Jan 2023 | 003: Cycle Hacking and Productivity with Athena Simpson | 00:50:53 | |
This week I sit down with Athena Simpson, productivity and high-performance business coach. Athena specializes in brand strategy and high-performance implementation. After having a total life and health transformation in 2019, which included giving up booze and losing nearly 50 lbs, Athena left her previous life and business in London to travel the world, pursue her passions, and create more time freedom for herself. Today, Athena lives in Austin Texas as an entrepreneur, coach, and lecturer at the McCombs School of Business at the University of Texas in Austin. She also created the Cycle Hacking Method™, which helps women live & work optimally within their 28-day natural cycle. Some of the things we talk about in this episode are:
Connect with Athena: Website: athenasimpson.com Instagram: https://www.instagram.com/athena.simpson/ | |||
| 15 Mar 2023 | 009: How to Approach building your Shopify Website with Erin Alexander | 00:47:36 | |
In this episode, I sit down with Erin Alexander of Product Powerhouse. Erin helps shop owners show up online with confidence. She believes that running a product-based business is a whole different ball game than what’s being taught by all the online gurus. If you’re ready to grow your visibility and online presence she's your gal! She's also the host of the Product Powerhouse Podcast. Connect with Erin: https://productpowerhouse.co/
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| 05 Dec 2023 | 020: All things Meta Ads with Jenny Parulski | 00:32:49 | |
On this week's episode we sit down with Jenny Parulski, founder and CEO of Ads Uncorked! From high school math teacher to Meta Ads Strategist, you could say that Jenny is a wiz with numbers. In this episode we talk about tips and tricks for what's working now, and include what you can do for 2024 to keep your ads making you money! Other topics include:
Tune into this week's episode! Especially if Ads strategy is something you'll be using over the holidays and beyond! You can learn more about Jenny and Ads Uncorked on her website: https://adsuncorked.com/ | |||
| 11 Apr 2023 | 011: Facebook and Instagram Ads for eCommerce | 00:51:33 | |
In this episode I speak with CJ of Vibing Social. We talk about Ads Manager likes and dislikes, writing for your own brand and how TikTok is giving Meta a run for their money. On this episode you will learn
What should your budget be for Ads Manager? What's the psychology based approach? We answer these questions and more on this week's episode. Connect more with CJ of Vibing Social: Insta: @vibingsocial_ Website: https://vibingsocial.co.uk/
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| 07 May 2024 | 031: Starting a New Ecommerce Business From Scratch | 00:16:27 | |
This week (after a long break) I come back chatting with you about starting a new ecommerce business from the ground up! Yes, I am coming back into the product biz space with a brand new biz idea and you can tune in today to see how it started, how long Ive been thinking about it, and take you all along the journey with me as I venture into this new start up! Cheers! xo, Deonnah | |||
| 08 Feb 2023 | 006: Building a Beauty Brand from $0 - $100k on Etsy with Monica Little | 00:51:40 | |
Monica Little is the founder of Plant-Based Beauty, an organic small-batch skincare brand made from superfood ingredients. Monica grew her business to multiple six figures by focusing on Instagram and Etsy where she has over 5,000 orders and almost $100,000 in sales in one of the most saturated Etsy categories. Today, she coaches online entrepreneurs using her unique, customer-focused approach to help them use the power behind Etsy's algorithm and get in front of more customers. Monica created Etsy Algorithm Secrets and Product Biz Academy to teach product-based, small business owners, how to build, market, and grow their businesses to new levels. Tune in to learn more about Etsy, leadership, and why grit, courage, and perseverance are important to your success as a business owner. Connect with Monica: https://www.shopplantbasedbeauty.com/ | |||
| 19 Dec 2023 | 022: Brand Packaging and Design with Lisa Juarez | 00:44:10 | |
Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their products into the carts of more customers. In this episode we talk about Lisa's journey from psych major to powerhouse graphic designer, and how her creative career has evolved to servicing ecommerce brands with their packaging design needs. Topics covered in this episode are:
Tune into this week's episode to learn more about brand and packaging design for your product based business. You can catch up with Lisa and learn more about Palm and Palma on her website https://www.palmandpalma.com/ or on Instagram @palmandpalma | |||
| 26 Apr 2023 | 013: Wholesale 101: How to Approach your Wholesale Strategy with Katie Hunt of Proof to Prodcut | 00:40:17 | |
There is a room in the market for your unique product and perspective! This week, I sit down with Katie Hunt, founder of Proof to Product. Katie brings her business savvy and over 12 years of wholesale experience. She is a podcast host, business strategist, marketing mentor, and community builder for product-based business owners. In this episode we talk wholesale and how to pitch your products to wholesaler in your niche. We also talk about being in line with industry standards, how to add value to your business, why you need a printed catalog and not just a PDF, and go deep on what to expect when using wholesale sites like Faire in your wholesale strategy. You won't want to miss this episode. Connect with Katie: @prooftoproduct on Instagram
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| 14 May 2024 | 032: How to Research a Market Niche | 00:11:08 | |
How do you know if a business idea is going to be profitable? On this week's episode we talk about what to do if you get an idea for a business and how to go about validating that idea. Validating your market, your market niche and the profitability of your new business idea is KEY before going down the road of building and pursuing that new idea. Tune in to hear all about business idea validation and profitability on today's episode of the Ecommerce Savvy Podcast.
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| 04 Apr 2023 | 010: The Top 3 Ways to Boost Traffic to Your Storefront | 00:31:59 | |
On this weeks episode of I celebrate 10 episodes and 100 downloads! This week, I break down the three ways you can boost traffic to your online store. Traffic is the lifeblood of your business. If you don't have traffic, you don't have sales, you don't have helpful data, you aren't building your email list, and eventually, you wont have a business. I'll give you a bird's eye view of what you should be focusing on and why your current strategy might not be working on this week's episode. | |||
| 30 Oct 2023 | 018: How to Approach Growth as a Product Biz with Sandy Dedeian | 00:40:41 | |
On this week's episode, we're diving into e-commerce growth strategies with Sandy Dedeian, a renowned consultant and expert in helping direct-to-consumer (D2C) brands scale successfully. With a wealth of experience and a proven track record of assisting businesses in their growth journey, Sandy has solidified her reputation as a go-to authority in the e-commerce landscape. Topics covered in this episode include:
And so much more! You can connect with Sandy on Instagram @sandydedeian and on LinkedIn https://www.linkedin.com/in/sandydedeian/ She's also host of The Rectified Podocast. You can tuen in here! https://podcasts.apple.com/us/podcast/the-rectified-podcast/id1482176162 | |||
| 24 Jan 2023 | 004: How to Track the ROI of Social Media | 00:19:39 | |
When it comes to social media for business, it's important to remain strategic, and intentional. But how do you know if what you are doing is working? What do you need to track in order to stay aligned with your goal outcome? In this week's solo episode, I dive deep into the ROI of Social Media and how to define your goals when it comes to using social media for your Ecommerce business. I also talk about benchmarks you should look for, signs that it's time to stop what you're doing or pivot your strategy, and how to stay on track so you can avoid the content creation hamster-wheel if you lose sight of your goals. Links: Social Media Pulse Panel on YouTube: https://youtu.be/AF8ogKPyGKk Application to my 1:1 Program: Positioned to Profit: https://bit.ly/3iXdteF | |||
