eCommerce MasterPlan (Chloë Thomas)

Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions.

They sell their 100% biodegradable and plastic free products via their Shopify store and marketplaces.

Founded in 2018, and launched in 2020 they are deep in startup land and have already helped over 400 customers in the UK.

Learn more about Klaviyo >> https://ecmp.info/klaviyo

Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

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Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS.

Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.  

Hit PLAY to hear: 

• The importance of brand and quality 
• Adapting to market changes 
• How Chilly’s leverages outsourcing 
• Why you need to always put customers front and center 
• Effective use of marketing and merchandising 

Key timestamps to dive straight in: 

[05:43] Fashion experience led to challenges in Chilly’s. 

[07:17] Diversification from water bottles to various products. 

[10:01] Making it easier for European customers to purchase a Chilly’s bottle. 

[14:53] The Chilly’s team and what gets outsourced. 

[17:44] Chili's ensures quality, builds trust and community. 

[19:06] Listen to Bryony’s Top Tips! 

Full episode notes here: https://ecmp.info/501

Download Shopify's Omnichannel Report >> https://ecmp.info/shopify

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

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Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Amazon, and provide drop ship services for large retail partners. Overstock Art now has over 500,000 customers and annual sales of 8 figures. 

Hit PLAY to hear: 

• The role of SEO in a niche business 
• Diversifying sales channels to reach more customers 
• A different kind of dropshipping 
• The importance of inventory management  
• And why relationships increase traffic and sales 

Key timestamps to dive straight in: 

[03:57] An overview of what Overstock Art sells. 

[06:21] Program lets artists sell originals, earn royalties. 

[07:37] Shipping costs hinder global art market expansion. 

[11:54] Research, outreach, relationships; use LinkedIn, services. 

[17:55] Plan ahead, hold stock, competitive advantage gained. 

[20:58] Listen to Amitai’s Top Tips! 

 Full episode notes here: https://ecmp.info/519

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://ecmp.info

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Matt Dryfhout is the founder and CEO at BakBlade a men’s grooming brand founded in 2009 they now do over 8-figures a year with growth at 15-20%. We discuss many of the areas that have made BakBlade such a success including product development, mindset, choosing where to sell, and much more.

Get all the links and resources we mention at eCommerceMasterPlan.com

Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales. 

Hit PLAY to hear: 

• How a corporate gift can make or break a business relationship 🚀 
• The secret to scaling an eCommerce marketplace without chaos 🔥 
• Why AI + human touch is the winning formula for personalized gifting 🤖❤️ 
• The surprising way needi hit £1.5M in sales (and what you can learn!) 💰 
• How to make your brand unforgettable with the right gift strategy 🎁 

Key timestamps to dive straight in: 

[03:38] Birth of needi: motivating global teams. 

[07:33] Practical gifts over traditional ones. 

[12:05] AI-driven gift selection solution. 

[13:05] Thoughtful gift giving insights. 

[17:36] Recruiting innovative merchant partnerships. 

[19:57] Listen to Louise’s Top Tips! 

Full episode notes here: https://ecmp.info/535

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

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Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat.

Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels.

And they have recently gained their B Corp certification!

In this episode we discuss:

• The alignment of sustainability and customer expectations 
• How demographics have changed within the past decade
• Exploring print as a means of marketing 
• Utilising a multichannel approach to advertising 
• Reducing the carbon footprint of an eCommerce store

Learn more about Bloomreach >>> ecmp.info/bloomreach

Find out more about Treyd at https://ecmp.info/treyd

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

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Kelli Fairbrother is a co-founder at xigxag, one of the most innovative tech start-ups in the UK in 2022 according to Tech Nation’s Rising Stars competition. xigxag is an app bookseller, which offers the first ever listen and read experience without a subscription. Founded in 2019, they’ve already got 50,000 app downloads and are fast approaching £100k in annual revenue.

In this episode we delve into mastering paid search, how 90% of their content is automatically generated to boost SEO, going app-first in the eCommerce world, their recent B Corp certification and being sustainable with ebooks and audiobooks, and how to enable social experiences within an app.

Learn more about Klaviyo >> https://ecmp.info/klaviyo

Find out more about Treyd at https://ecmp.info/treyd

Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan

Mentioned in this episode:

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Karen MacDonald is the founder at Blomma Beauty. She founded the business in 2018 to help customers find all natural and organic beauty products. Karen’s clearly found a successful formula as the business is growing at 500% year on year.

We all have to focus on growth and achieving our goals month in, month out – you can’t forget about it once January’s over.

In this episode, I’m chatting to someone who’s relatively early in their business journey, and who contacted me to see if he could share his growth journey step by step on the podcast.

I of course said yes as I thought it was a great idea, and he’s going to be back on the podcast later this year to let us know how his growth focus is going.

See episodes 273, 288 and 305.

Think of this as our before episode – but don’t think that means you’re not going to get much from it….

Simon shares

• a host of great book and podcast recommendations,
• how he’s learnt huge amounts about his customers and products over the last year
• how that’s going to supercharge his marketing over the next 3 months
• great Google Shopping Campaigns advice
• his growth plan for the next 3 months.

Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers' skin. 

Find all the details at https://eCommerceMasterPlan.com

Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.

Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles.

In this episode we discuss:

• What is an eCommerce roadmap and how do you create a simple one?
• The best ways to visualise your ideas
• The 3 common pitfalls to avoid
• Developing long-term, measurable goals 
• The next steps once the roadmap is in place
• … and can you get away without it?

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

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Our guest is Allan Marshall, the CEO at Upexi – a creator, acquirer, and scaler of DTC and Amazon brands.

Including Vitametica, Qubes vitamin gummies and Tytan Tiles.

Allan invested in and took control of Upexi in March 2019. They generated $44m in the year to June 2022 and are on track for over $100m in calendar year 2023.

In this episode we discuss:

• Seizing opportunities outside of the D2C space
• What is takes to scale
• Inventory management 
• Avoiding overstocking 
• Managing large and diverse teams
• Sustainable packaging

Learn more about Bloomreach >>> ecmp.info/bloomreach

Find out more about Treyd at https://ecmp.info/treyd

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale.

Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce store. 

In this episode we discuss:

• Starting an eCommerce business based on your passions
• The pros and cons of trade shows
• Tips for becoming a B-Corp
• Solutions to overstocking 
• Creative ways to reduce carbon footprint

Learn more about Bloomreach >>> ecmp.info/bloomreach

Find out more about Treyd at https://ecmp.info/treyd

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones.

Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.

Hit PLAY to hear:

• Their strategy for selling refurbished goods
• How SEO and organic growth have contributed to their success
• The importance of customer reviews in growing a business
• Why balancing various sales channels is important
• How Mozillion leveraged TikTok Shop to improve sales and educate customers

Key timestamps to dive straight in:

[04:44] Transitioning from telesales to digital eCommerce.

[07:30] Sales and marketing, mostly online, but adaptable.

[11:34] Early days of Mozillion, focus on customer service priority.

[15:41] Word-of-mouth a key factor for sellers.

[17:59] TikTok and educating audiences through video.

[21:30] CTO improves SEO, organic traffic drives growth.

[23:05] James’ Top Tips!

Find our notes here: https://ecmp.info/478

Contact SHOPLINE >>> https://ecmp.info/shopline

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range.

In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’. 

We explore having a vertically integrated approach in the manufacturing industry and the impact of climate change on air purifiers. 

Peter shares their decision to bring shipping and storage in-house, contrary to Amazon's encouragement to use the FBA program.

Peter also highlights the importance of environmentally responsible manufacturing and transparency.

In this episode we discuss:

• Manufacturing in the US and the challenges and advantages of domestic production
• How do you integrate sustainability into your business practices?
• Comparing word-of-mouth marketing to other forms of advertising
• How Peter approaches vertical integration in their business model
• In an oversaturated market, why is it crucial to have a clear mission and values?

Time stamps:

[05:05] How a COVID merger led to sustainable manufacturing focus.

[08:12] What prompted the use of air purifiers alongside HVAC systems for better ventilation.

[10:50] Building better products, understanding customers, and having the right story.

[12:59] Merging to lower costs and stay competitive.

[19:34] How vertically integrated manufacturing saves costs and increases sustainability.

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

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Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Margaret Larson is the founder and Managing Director at Sustainable Furniture, an online furniture business based just 30min from me in Cornwall. In the past year they’ve won a plethora of awards for both the quality and eco-friendliness of their products. Founded in 2007 they now do 7-800 orders a month and have sales of £3.5million annually.

Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth.

Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.

In this episode we discuss:

• Starting eCommerce from scratch 
• Marketing luxury items 
• Full time staff vs. contractors 
• The changing landscape of social media advertising 
• Augmenting what’s already working

Learn more about Bloomreach >>> ecmp.info/bloomreach

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Jeremy Bodenhamer is the author of Amazon bestseller “Adapt or Die: Your Survival Guide to Modern Warehouse Automation” and the CEO of ShipHawk.

Get all the links and resources we mention at eCommerceMasterPlan.com

Leslie Fong has been in eCommerce since 2009, and in 2018 took the leap into founding her own fashion brand.

VENIM launched with a super successful kickstarter in 2019, has been awarded grants by Spanx, SIA Scotch, and Facebook, AND been nominated in FGI’s Rising Star Awards.

Get all the links and resources we mention at eCommerceMasterPlan.com

John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The Foundation Growth Consultancy where they help organisations achieve customer led success. 

Hit PLAY to hear: 

• The importance of human experience in eCommerce and what led John to write his book 
• The myths of customer feedback, customer loyalty, and return on investment 
• The cost of poor customer experience 
• How better customer experience can lower your business costs 
• Behaviors and enablers and why you should care about them 

Key timestamps to dive straight in: 

[05:28] eCommerce, retail, hospitality satisfy more than banking. 

[07:39] COVID inspired a book about being human. 

[11:11] Feedback surveys focus on superficial customer opinions. 

[15:03] Customer loyalty to organizations is often fickle. 

[19:04] NHS ensures transparency and engagement with donors. 

[22:35] Digital experiences harder to resolve customer issues. 

[25:44] Listen to John’s Top Tips! 

Full episode notes here: https://ecmp.info/511

Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify

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Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

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Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.

Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.

Hit PLAY to hear:

• Arin’s journey into eCommerce
• How Naturepedic found success with affiliate and influencer marketing
• Their strategic use of SEO
• Naturepedic’s commitment to environmental consciousness
• Customer education and its contribution to brand growth
• Balancing internal and external resources

Key timestamps to dive straight in:

[04:08] Shifting from sales to marketing.

[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.

[07:39] Get the basics of SEO right to build and grown your brand.

[09:56] Plans for bringing more traffic to the website.

[12:18] Naturepedic focuses on customer education.

[13:11] Getting repeat customers due to great customer service.

[16:22] Brand educating on healthy living, environmental impact.

[19:08] Benefits of outsourcing.

[20:49] Hear Arin’s top tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Book your Super Payments Demo >>> https://ecmp.info/super

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

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In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. 

This time it's Laura Crawford from Mama Bamboo, episode 446.

In this clip, Laura shares her three marketing strategies for customer loyalty, including referrals and influencer marketing. 

LISTEN TO THE FULL EPISODE HERE

https://ecmp.info/446

Enjoy!

Chloe

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far. 

In this episode we discuss:

• Peer-to-peer models with returns and secondhand products in the fashion industry
• How can you create a personalised shopping experience AND be sustainable?
• What are the benefits of using video content in Facebook ads?
• Improving sustainability practices in product lifecycle and end-of-life solutions
• Models for sustainability in the fashion industry

Time stamps:

[03:35] eCommerce transformed fashion supply chains, sparking change.

[07:51] Small brands need to address sustainability issues.

[11:02] P2P businesses increasing.

[15:34] Challenges of customer onboarding process in business.

[18:21] Video ads on Facebook showing website checkout process.

[22:44] Entrepreneurs should start with non-online options.

[26:30] Keep it simple, no need for calculations.

[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.

Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Chris Orzechowski is the author of Amazon Bestseller - Make it Rain: The Secret to Generating Massive Paydays from Your Email List. As well as writing a great book on email – he’s an eCommerce Email marketing Strategist with a big focus on copywriting.

We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years.

A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, or enabling it It can have a huge impact on your team and their effectiveness. And during the project, it can have a huge impact on day-to-day workloads. A little (well, a lot) of thinking and planning can go a long way.

We've asked our 6 experts to answer this question

"What does a merchant planning a replatform need to know about right now?"

Our experts:

• Lee Frankland, DWS
• James Gurd, Re:platform Podcast / Digital Juggler
• Montserrat Cano, International Consultant
• Simon Wharton, PushON
• Sandra Markey, Loqate
• Gabe Macaluso, Omnisend

Time stamps:

[01:40] Thinking and planning saves time, money, and sanity.

[05:41] Clear destination crucial for efficient replatforming journey.

[08:35] Communicate platform change, integrate apps, and inform customers.

[10:22] Optimise website with planning and collaboration

[13:58] Change management: mapping operational impact and training needs.

[17:55] Content migration

[23:36] Ignoring buzzwords

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

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Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million. 

Hit PLAY to hear: 

• How Sarah Raven skyrocketed from £8M to £22M in sales 🚀 
• The UX and tech strategies that drive higher conversions 🛒 
• Why bundling products boosts sales (without discounts!) 💡 
• The secret to making sustainability a business advantage 🌱 
• How to simplify your tech stack for smarter growth ⚙️ 
• Must-know tips for improving your site’s search & UX 🔍 

Key timestamps to dive straight in: 

[04:36] Emma's career journey: dining room to eCommerce. 

[08:35] Focus: UX and customer journey. 

[12:00] Eco-friendly, customer-centric nursery. 

[15:50] Refocus with MoSCoW prioritization method. 

[18:52] "Keys to Business Success" 

[21:06] Optimise website search for sales. 

[23:41] Listen to Ash’s Top Tips! 

Full episode notes here: https://ecmp.info/532

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Andrew Lees is the co-founder at Grassracks and an ex-aerospace engineer who’s turned his hand to creating a line of bamboo board, bike and ski racks. Founded in 2012, they are now doing $200k a year, with 30% annual growth.

Get all the links and resources we mention at eCommerceMasterPlan.com

Megan Bingham-Walker is the co-founder and CEO at Anansi an eCommerce insurance specialist. We're talking about what insurance you should consider having as an eCommerce business, and why! The most interesting chat I've ever had about insurance - and listening could REALLY pay off for you!

Get all the links and resources we mention at eCommerceMasterPlan.com

Trent Dyrsmid has been sourcing products and selling on Amazon for over 4 years, during that time he’s also got very into traffic driving, hosted the brilliant Bright Ideas Podcast, AND (which is what we’re chatting about today) mastered the process of systematising your business in order to take the stress and cost out of scaling. He’s got so good at systematising that in 2019 his Amazon business ranked 254 on the Inc 5000 list.

Get Trent’s amazing Flowster offer at Flowster.app/masterplan

Get all the links and resources we mention at eCommerceMasterPlan.com

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich. 

Hit PLAY to hear: 

• How Jenna got her start in eCommerce 
• What she learned as Head of Growth at WGAC 
• Lots of advice about how to build your business for growth
• Tips for handling content creation challenges today  

Key timestamps to dive straight in: 

[04:24] Career journey from banking to digital marketing. 

[08:30] Who Gives a Crap: Sustainable toilet paper, global impact. 

[11:44] Profits can be used in various ways. 

[14:50] Strong brand, culture, risk, hiring, empowerment, evolving. 

[17:56] Digital marketing dynamics have rapidly evolved. 

[21:25] Listen to Jenna’s Top Tips! 

Full episode notes here: https://ecmp.info/509

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Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

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Marc Bucci launched his Shopify store Social Socks this summer with a BIG goal… to improve sustainability globally and raise £1 million for charity.

Listen in to find out

• why socks!?
• how he's baked in sustainability from day one, into everything
• why F2F selling is key to his success
• some excellent plans for future growth

Get all the links and resources we mention at eCommerceMasterPlan.com

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses.

She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing. 

Hit PLAY to hear: 

• The importance of data in any business 
• Why there should be a balance between customer acquisition and retention 
• How influencer and loyalty programs work hand-in-hand 
• The challenges that come with working in silos 
• Why there’s a need for continuous testing, learning, and adaptation 

Key timestamps to dive straight in: 

[05:40] Coggles: Luxury boutique supporting up-and-coming brands. 

[08:54] Understanding and defining your customer is crucial. 

[12:22] Focus on quick wins, prioritize projects efficiently. 

[16:05] Loyalty programs to retain customers can boost sustained growth. 

[17:58] Influencer loyalty drives successful business growth. 

[22;29] Test and learn, and stay on top of trends. 

[23:50] Natalia’s Top Tips! 

Full episode notes here: https://ecmp.info/491

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Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA to not only become a more sustainable business, but also to inspire their customers to create sustainable homes.

OKA was founded in 1999, and now sells via their Magento site, magazines, and showrooms across the UK and USA.

In this episode we discuss:

• Bringing cost-savings to the business by being sustainable
• Attracting customers, investors and employees with your mission
• Getting key stakeholders and team members aligned to implement the strategy
• How a good place to start is material assessment and start benchmarking your progress
• Being actively transparent about your journey towards positive change
• Fitting in with the global strategy by following the United Nations Global Compact and the Sustainable Development goals

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Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

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You may know Sue Monhait as the host of the Gift Biz Unwrapped Podcast, but she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies.

Founded in 2009 they now have annual sales in the mulit-six figures, with a margin growth in the last of 22%. We chat about how she's adapted her business away from trade shows, and helped her customers to grow their businesses without craft fairs.

LOT of great tips in this one for REALLY getting to know your customers.

Get all the links and resources we mention at eCommerceMasterPlan.com

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Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products.

They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms. 

Hit PLAY to hear: 

• 🚀 How a B Corp eCommerce business builds sustainability into its core strategy 
• 🌱 The secret to helping customers make greener choices—without forcing them 
• 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses 
• 💰 How cutting carbon can actually save your money 
• 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!) 

Key timestamps to dive straight in: 

[04:01] Unexpected career pathways. 

[07:26] B Corp planning and priorities. 

[12:35] "Seed Bank: Empowering Vegan Cooking" 

[14:15] Focusing sustainability efforts in B Corps. 

[19:47] Double materiality: cost and risk analysis. 

[23:33] "Embracing Business Sustainability Strategies" 

[26:01] Listen to Jane’s Top Tips! 

 Full episode notes here: https://ecmp.info/534

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.

Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint. 

She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.  

In this episode we discuss:

• Tips to achieving B Corp certification
• The benefits of using Shopify for its eCommerce store
• How to balance in-house versus outsourced areas of a business
• The role of face-to-face shows in your marketing strategy
• Advice for reducing a business's carbon footprint
• What the best email nurturing journeys for customers are
• Using TikTok for organic growth in e-commerce

Time stamps:

[03:07] How Laura used Shopify for an easy website launch.

[07:54] Working with a small team of five and outsourced marketing expertise.

[10:16] Reaching out to wholesalers for the need of on-shelf presence.

[15:54] The mission to become the most recommended eco nappy brand.

[21:51] Achieving awards for products and sustainability.

[25:43] Why face-to-face shows matter.

[27:29] Working from home and how the company reduces their carbon footprint

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Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year in sales. This year they are working on a total relaunch of the business including product, target customer, website, and embracing sustainability. The new version doesn't go live until August - so I'm chatting with Mark about how they've made these big decisions, and the complexity of making it all happen in a big business.

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order.

Founded in 2018 they did £2.2million via their Shopify site in 2023. 

Hit PLAY to hear: 

• Why honesty and transparency are key for any brand 
• The role of preorders in building a successful business 
• Thinking long-term 
• Practicing sustainability in your business 
• Why product quality trumps quantity 

Key timestamps to dive straight in: 

[05:20] Commuter cycling brand failed to reach potential. 

[07:14] Nick’s determination to build a successful business. 

[11:51] House-husband, kids, mental health, brand growth. 

[15:35] High-growth businesses erode brand, face downfall. 

[17:44] Preorder, exclusivity, anticipation, positive reviews. 

[19:49] Growth is a metric of a business. 

[23:44] Creativity blossoms when money is scarce. 

[24:57] Listen to Nick’s Top Tips! 

Full episode notes here: https://ecmp.info/504

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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A quick update from Chloe on what’s happening for episode 500, AND you can be involved.

Get involved >> https://ecmp.info/500

Neal Schaffer has been deep in the world of Social media for over 10 years, and is an expert on both building your own social influence and leveraging that of others through Influencer marketing campaigns. In 2020 he published the bestselling book “The Age of Influence: The Power of Influencers to Elevate your Brand”.

Get all the links and resources we mention at eCommerceMasterPlan.com

This is a must-listen-twice episode.

Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify.

They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14 tonnes of materials from landfill.

Kresse shares the inspiring story of how she has founded and grown Elvis and Kresse to be a successful business, that has inspired many other businesses to do better too.

Get all the links and resources we mention at eCommerceMasterPlan.com

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery.

Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month. 

Hit PLAY to hear: 

• How TA-DAAN leveraged content as a foundation for eCommerce 
• The role of community engagement and feedback 
• What the TA-DAAN team looks like today 
• Why they decided to go the crowdfunding route 
• Key marketing methods utilized by TA-DAAN 

Key timestamps to dive straight in: 

[04:12] Evolution from showcasing to facilitating commerce for artisans. 

[08:56] Strong alignment and connection in founding team. 

[09:55] Business grew from 4 to 17 people. 

[14:40] Testing operational activities before crowdfunding decision. 

[18:38] Pop-ups engage with people, build brand. 

[20:19] Listen to Costanza’s Top Tips! 

Full episode notes here: https://ecmp.info/488

Contact SHOPLINE >>> https://ecmp.info/shopline

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Checkout the Upflip Podcast https://ecmp.info/upflip

Samuel Leroux is co-founder at SOLIOS Watches a disruptive DTC brand selling high quality, elegant and eco-friendly solar powered watches. Founded in 2018 they were the first watch company to become a B Corp, and have been at least doubling every year which is super impressive when you consider they’re bootstrapping, that means they now have over 10,000 customers and this year should hit over $2million via their Shopify store.

Listen to be inspired by:

- The SOLIOS watches founder story

- How SOLIOS have built their team

- The important of sustainability at SOLIOS

- How SOLIOS have doubled sales each year

Lots of great tips too

Get all the links and resources we mention at eCommerceMasterPlan.com

Kristi Soomer is the founder and CEO at Encircled a Canadian female-founded sustainable clothing brand. Launched in 2012 they are now a multi-million dollar business.

And she’s also the host of the Brave and Boss Entrepreneurs podcast.

Get all the links and resources we mention at eCommerceMasterPlan.com

Helen Rankin is the founder and general dogsbody at Cheeky Wipes, a simple reusables brand who have been leading the charge since 2008.

Selling reusable baby wipes, period products, nappies and more.

They’re now a multi awarding winning business with 35 staff, and sales of over £5m a year.

We're discussing

• how she's grown the business,
• customer service and customer experience,
• the power of reviews,
• email marketing
• and much much more!

Get all the links and resources we mention at eCommerceMasterPlan.com

Check out Brightpearl https://ecmp.info/brightpearl

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware.

Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.

In this episode we discuss:

• How can a business effectively balance B2B and D2C operations?
• Portraying sustainability positively
• Successful brand partnerships in the eCommerce space
• The importance of giveaways and joint marketing efforts
• Handling logistics in-house versus outsourcing to a third-party fulfillment center

Time stamps:

[00:56] Importance of brand, outsourcing logistics, building partnerships.

[03:38] Changing negative stereotypes, promoting fun sustainability.

[09:02] Transition into growth after overcoming obstacles. 

[10:40] 2 warehouses for distributors and direct consumers.

[16:03] Benefit from partnerships to maximise resources and audience.

[19:09] Social media marketing.

[20:08] Partnerships and benefits.

[23:30] Giveaways open you to large audiences at minimal cost.

[27:07] The brand expanded into kids' activity packs and explored partnerships for selling on Instagram. 

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Izabela Russell is the CEO at Music Radio Creative. Founded in 2006 they sell a range of services, software, and courses to businesses, radio stations, podcasters, live streamers and youtubers! We get into how she's grown their online sales 40% in the last year, and explore how focusing on YouTube content can create a powerful sales channel.

Get all the links and resources we mention at eCommerceMasterPlan.com

Becky Hopkin is the managing director of our favourite ad agency Digital Gearbox. With her team of Google and Facebook Ad specialists, Becky drives sales to many eCommerce brands AND ran the advertising for the recent eCommerce MasterPlan Virtual Summit.

Becky and Chloe are talking through how they worked together to create a brilliant ad campaign - so LOTS of advice in here about how to get the best out of your ad agencies AND some make-your-ads-better tips too.

Get all the links and resources we mention at eCommerceMasterPlan.com

Want to find out what Becky could do for you? Book your free consultation here https://ecommercemasterplan.com/becky-hopkin-digital-gearbox/

Liam Brennan is one of the co-founders of BusterBox.com. A Dog subscription box service that has thousands of subscribers in multiple markets. BusterBox.com launched in 2016 and are now doing around €60k per month. 

Aynsley Peet is the Head of eCommerce at Cox and Cox, a UK homeware retailer.

The business was founded in 2001 and sales are close to £20m per year; selling online, mail order, and B2B.

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Daniel McClen is the founder at Solace Jewellery. Founded in 2015 Solace specialises in hypoallergenic jewellery, and they now on track for £250k in sales this year, which is more than triple last year.

Get all the links and resources we mention at eCommerceMasterPlan.com

Aisling Byrne is the founder and CEO at Nuw, a fashion exchange app for preloved highstreet, vintage, and designer fashion labels. Founded in 2018, the app went live in 2020 already has a 4.5 star rating and in 2021 they facilitated 20,000 item exchanges!

As you know we’re now on a mission to help you embrace the path to net zero, make your business and your products more sustainable AND help educate consumers to make better buying decisions.

One of the worst industries – one that contributes more to the climate emergency than the flying and shipping industries combined is…. FASHION.

So it was BRILLIANT to see lots of sustainability focused brands in this year’s Drapers 30 under 30 – for our international listeners Drapers magazine is the beating heart of the UK fashion industry.

So we’re going to be showcasing a handful of these brilliant brands over the next few months, because I believe the ways they’re approaching creating a successful business that also does a LOT of good for the planet is the sort of inspiring stories we all need to hear!

Get all the links and resources we mention at eCommerceMasterPlan.com

Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year-on-year growth.

Founded in 2012 they served over 120k customers in the last year.

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Andrew Wilson is a Mail Order Marketing genius (in fact his was the first eCommerce training workshop I ever attended, way back in the early 2000s), who works with many eCommerce businesses around the UK. But Andrew is chatting with us today because he has recently stepped back into the shoes of the eCommerce business owner having purchased AllergyBestBuys.co.uk, a Mail Order eCommerce Business providing products that help allergy sufferers all over the world.

You are listening to a milestone episode – eCommerce MasterPlan’s episode 500!! 

To celebrate this significant event, we gathered past guests – 20 of them! – and asked them the question:

“what’s your top tip to make an eCommerce store more profitable?” 

Here’s our guest line-up for this extra-special episode: 

• Mike Stevens, The Direct to Consumer Playbook, 
• Lucy Jeffrey from Bare Kind Socks, 
• Christine Nicholson, The Exit Readiness Expert, 
• Jaye Cowle from Launch, 
• James Gurd, Digital Juggler Ltd., 
• Gary Amstutz from RubberStampSA, 
• Adam Bastock, Small99 
• Kathleen Sullivan Garman, SullyGarman & Associates 
• Steven Sashen from Xero Shoes 
• Anthea Morris, Better2Know 
• Kristian Hansen from Slø 
• Alison Metcalfe, Alison Metcalfe Ltd., 
• Kunle Campbell from 2x eCommerce 
• Janis Thomas, Look Fabulous Forever, 
• Izabela Russell from Music Radio Creative, 
• Luke Carthy, eCommerce Consultant,  
• Patricia Callwood from True Serenity Tea, 
• Laura Riches, Laylo, 
• And Ben Dreyer from Boden! 

It’s the episode you’ve been waiting for so tune in to this mash-up episode as we find out how to ensure profitable growth for your business and so much more. 

Full episode notes here: https://ecmp.info/500

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Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers. 

Hit PLAY to hear: 

• How Bare Kind grew from 0 to 1,000 retailers in just 2 years 
• Why trade shows are fading—and what works better for B2B sales 
• The #1 mistake brands make on Faire (and how to fix it) 
• A surprising niche that became Bare Kind’s biggest customer base 
• The secret to turning first-time buyers into repeat customers 
• Why SEO matters just as much for B2B as it does for DTC 

Key timestamps to dive straight in: 

[03:56] Lucy’s eco-friendly business success. 

[06:46] B2B growth via venture-funded platform. 

[09:43] Challenges of switching sales strategies. 

[13:48] Faire dominates B2B eCommerce. 

[18:12] Spring Fair attendance decline factors. 

[21:34] Decline in year two trade shows. 

[24:24] Listen to Andrew’s Top Tips! 

Sign Up Now to Faire

Full episode notes here: https://ecmp.info/530

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

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Janis Thomas is ex-Birchbox and the eCommerce and Marketing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 2 years, they’re currently doing millions a year, and working towards double figure millions.

We talk through her 5 part Growth Strategy, including tips on getting the team culture right, growing Life Time Value, You Tube marketing, listening to your customers effectively AND CRO!

Get all the links and resources we mention at eCommerceMasterPlan.com

Helen Lord is co-director and founder at family business Used Kitchen Exchange, the UK’s number one kitchen reseller, and proud recipients of the Queen’s Awards for Enterprise in Sustainable Development.

Founded in 2014 they now sell around £5.5m in product a year.

We're chatting about

• building a recommerce business (selling used goods),
• and how it opens doors in existing markets.
• How getting to know the customer has been crucial to their success,
• How and why they've decided to shift to eCommerce after 8 years in business.

LOTS of great tips and ideas and inspiration in this episode.

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Dan Dicker is the Managing Director and Founder at Circular and Co who manufacture and sell homewares with a conscience. Launched in 2003 they now £2.8m in annual sales. They are commited to building a sustainable business, and sustainable products by embracing the circular economy. Doing this has led to exponential growth in the business. listen to find out how they've acheived all that!

Get all the links and resources we mention at eCommerceMasterPlan.com

Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects.

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak.

A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group.

In this episode we discuss:

• How do you determine your top customers?
• How does Frank and Oak communicate their sustainability practices to their customers?
• Lessons from a brand strategist and consumer marketing expert
• The key considerations for Western brands looking to expand into the Chinese market

Time stamps:

[05:01] The brand’s focus on sustainability and timeless pieces.

[09:15] Using innovative materials for sustainable fashion.

[17:18] Need someone on the ground in China.

[22:45] Identify loyal customers and reward their loyalty.

[24:23] Encourage team to share weekly recommendations for inspiration.

[29:54] Insights from Elizabeth on sustainable brand evolution, transparency, and China expansion.

Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Thomas Panton & Hugo Douglas-Deane are the co-founders at Canopey (which at the time of recording was called Greenr).

They’re building the UK’s most accessible and comprehensive sustainable shopping marketplace.

We're discussing how they're vetting their products, and LOTS about the best way to win new customers for a sustainable brand (or marketplace!)

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

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Parry Malm is the CEO at Phrasee and author of "The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend."

I’ve been a consumer of Parry’s email marketing, subject line and copywriting wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here on the show to share some of that wisdom with all of you.

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Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book:

‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’.

In this episode we'll be diving into some of the key takeaways from his new book:

• What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?
• How do the six core principles of eCommerce growth work together?
• Building customer loyalty and repeat purchases
• What is the significance of cross-functional and departmental growth?

Time stamps:

[03:44] Failed attempts at writing a book and changing career.

[07:36] Evolving career in digital marketing and eCommerce.

[14:38] Customer-centricity key to understanding and serving customers.

[18:02] Creating habitual buying process for high customer loyalty.

[24:06] Archive.com for managing social media.

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

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Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

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Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

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Neil Fitzpatrick is the Managing Director at Pet Drugs Online. The UK’s leading online pharmacy service for pets set up and run by vets in Somerset, UK. They launched in 2005 and are on track for over £50m in sales this year with a 33% yearly growth rate. During the height of the covid-19 pandemic they saw sales increase 400%, which caused a major problem with some of their Drop Shipping suppliers speed of despatch. This caused a lot of customer service headaches. Neil joins Chloe to discuss this and lots of other interesting and impacts and lessons from the peak of Covid-19.

Get all the links and resources we mention at eCommerceMasterPlan.com

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.

Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden

London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.

This is the first our 4 episode "B Corp" series to celebrate B Corp month.

Hit PLAY to hear:

• Paul’s eCommerce background
• Vivo’s mission-driven approach
• The Revivo Scheme
• Vivo’s growth strategy and challengs
• How they’re approaching their B Corp recertification
• What they’re doing at Vivo for their digital marketing

Key timestamps to dive straight in:

[03:47] Mission, derivative shoes, escape big corporate world.

[07:35] Team structure and bringing teams in-house.

[11:22] Innovative shoe design and eCommerce platform.

[13:07] Finding the right people makes life easier.

[18:13] How B Corp means differently for different types of businesses.

[20:25] Paul’s Top Tips!

Contact SHOPLINE >>> https://ecmp.info/shopline

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

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Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Joanna Steele is the Senior Reviews and User Generated Content Manager at Argos.

Or to put it another way The UGC Queen

What Joanna doesn’t know about getting customer reviews and using them to increase sales is very little!

Argos is one of the UK’s leading high street retailers founded in the 1970s, they have over 1,200 physical locations across the UK, sell 89,000 products, and are the 3rd most visited website in the UK after Amazon and eBay.

Find all the details at https://eCommerceMasterPlan.com

Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.

Yinka Martin is the founder and CEO at HairWeavon.

A bricks and clicks retailer she founded in 2011 to help women and men experiencing hair loss to find the best Wigs and Hair Replacement Systems.

Ten years on they have just achieved 20% year on year growth.

We chat about

• the empathy superpower
• growing your team,
• email marketing,
• celebrating 10 years in business
• and their migrations from ZenCart to Magento to WooCommerce

Get all the links and resources we mention at eCommerceMasterPlan.com

Dan Erdman is the Owner and Founder at Uther Supply, the industry leader in high fashion golf towels and balls. Founded in 2016 they now are doing over $1m a year. We discuss how he took his eCommerce-only products into Dick's Sporting Goods and other top Golf retailers, his team expansion, AND making the shift from towels-only into golf balls as well.

Get all the links and resources we mention at eCommerceMasterPlan.com

Tom Mucklow is the founder at Aurora Mornings, a DTC supplements company. Founded in 2020 they already doing 1-2,000 orders per month. We chat about the mindset necessary to achieve this, how he's chosen what to outsource, what marketing methods led to the growth AND what he's got planned for the next year.

Get all the links and resources we mention at eCommerceMasterPlan.com

James Le Compte is the CEO at To'ak Chocolate. A luxury chocolate brand, where sharing the origin story is everything.

Founded in 2013, with their first product available in 2014 they are a Shopify merchant, and are growing DTC at 50% year on year.

Get all the links and resources we mention at eCommerceMasterPlan.com

Kristi Diemoz is the Senior Manager Go to Market Strategy at eBay.

She’s been at eBay for over 18 years and throughout has been focused on helping eBay sellers succeed on the platform.

In this episode, she's going to be discussing with Chloe why using a marketplace like eBay can be a great way to grow sales, reduce risk, and sell internationally.

Plus the different strategies brands are using to successfully get sales from the eBay customer base.

Get all the links and resources we mention at eCommerceMasterPlan.com

Gergana Damyanova is the co-founder and CEO at blonde gone rogue -- a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales. We cover a LOT about how they've built their brand and product sustainably, how they're building their marketing team, why they're avoiding ads, and even why and how they've become a B Corp.

Get all the links and resources we mention at eCommerceMasterPlan.com

We’re revisiting the story of a past guest. Yes I’ve been looking back through our past episodes to find a few guests I’d just LOVE to find out what’s been going on with.

Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world.

They also sell through outlets such as Selfridges, Harrods, Zalando and others.

Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they are on track for over £20 million in sales through all channels this year.

We first chatted to Mark from Needle and Thread Just before the pandemic hit in March 2020 (episode 262).

Listen for updates on:

• how they survived the pandemic, and lessons learnt
• their increased focus on sustainability
• team, marketing, 3PLs and more

Get all the links and resources we mention at eCommerceMasterPlan.com

Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift.

We discuss the four different types of scarcity and how you can incorporate them all into your eCommerce marketing strategy.

1. time,
2. supply,
3. demand
4. and limited edition

We also reflect on

• QVC infomercials,
• the psychology behind coupons,
• how a countdown timer has increased a website’s online sales by 40%
• and why running out of stock is a great marketing opportunity

Mindy has shared lots of practical strategies to help you with your eCommerce growth, enjoy!

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Camilla was a VC in the ’80s, then she founded two predictive modelling companies in biopharma (one with a $95M buyout one year after launch, and the other is the basis of CERTARA which IPO’d again Dec 2020 and quickly rose to a $4B valuation). She then earned an MFA (that’s a masters in fine arts) in fashion design, and ran her own eCommerce label for five years.

Most recently she’s founded the inclusive fashion company, Savitude, who are helping fashion designers solve the fit, return and excess inventory problems by providing Enhanced Sketching using AI Design Intelligence. We're chatting about all that from various angles - must listen if you're looking to be more sustainable, improve your fashion business, OR just want to listen to something really interesting.

Get all the links and resources we mention at eCommerceMasterPlan.com

Nick Ernst is the co-founder at Snap Supply, an appliance replacement parts specialist who serve the consumer and wholesale markets.

Founded in Oct 2017, they are now doing over 9,000 orders per month.

We discuss

• what led Nick to launch the wholesale side of the business,
• why YouTube is a crucial marketing channel,
• plus how he uses the data from various tools to simplify and streamline processes,
• AND improve the effectiveness of the marketing.

Get all the links and resources we mention at eCommerceMasterPlan.com

Check out Brightpearl https://ecmp.info/brightpearl

This bonus episode is our response to what’s happening in Ukraine.

It’s VERY low-fi – no jingles, no ads, and edited by Chloe!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it), because we’re putting it out on multiple podcasts AND because it just feels totally wrong to put ads in an episode like this.

So what’s this episode about?

Earlier this week Matteo reached out to see if I’d be up for sharing what he and his team are doing to help in Ukraine – in his words “to help the professional network to fight this war”.

So we’re going to talk about how those eCommerce skills are being leveraged to help

And we’re also going to share how you can help Matteo and his team, AND I’ll share a couple of other clever ways to help that I’ve come across recently.

Yes, we are doing an episode on a war.

BUT if you’re a regular listener you’ll know my way of coping with big scary things is to get practical – so this is not going to be a ‘guilt-trip you into donating’ infomercial – more a celebration of some of the amazing people and things that are happening in response to the awfulness.

My aim is for this to be an inspiring and hopeful episode, not one that will make you sad. None of us needs more sadness.

In fact - I felt more positive after recording this than I did before!

My guest Matteo Grassi is ex-ShopifyPlus, the CEO and Co-Founder of Popup, a no-code eCommerce platform, AND co-founder and advisor to Viceroy Group a “humble and happy umbrella company of DTC brands” (great description from their LinkedIn profile!).

Between the two companies, they have team members from all over the world, including… Ukraine. So Matteo and the team have been quick to work out how they can help their own team members, AND leverage their skill sets to help the Ukrainian people cope with the day to day challenges of this war.

Here are the links to how you can help:

- Support Matteo’s work via Commerce4good at chloelink.com/commerce4good

- Get your Ukrainian designed Tshirt (and add a helpful tip!) at www.artists4good.store

- Hire Ukrainian talent at https://remoteukraine.org/

- Find real ways to help Ukraine from wherever you are in the world - chloelink.com/ukrainehelp

- What to do as a business guide – chloelink.com/ukrainebusiness

- And one last one… Simon Wharton is running 100k this month for the Disasters Emergency Committee so you could just sponsor him on his just giving page – chloelink.com/simon

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their beehives into totally natural skincare.

Founded in 2017 in the last year they’ve switched to eCommerce going from just £10,000 to £50,000 in annual online sales.

She takes us through how she shifted the business from primarily wholesale and events, to almost entirely eCommerce. Plus how that's changed their objectives for wholesale and events in the future.

We also discuss why she wants to keep her business below £250,000 sales a year.

Get all the links and resources we mention at eCommerceMasterPlan.com

Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden industry become greener. 

Hit PLAY to hear: 

• How 42% of UK landfill textile waste comes from homewares—and what to do about it 
• The Green Room’s unique approach to eco-friendly eCommerce growth 
• Secrets to cutting packaging costs while staying sustainable 
• Why collaboration (not competition) drives success in sustainability 
• Practical tips to kick-start sustainability in any eCommerce brand 

Key timestamps to dive straight in: 

[04:59] Helping SMEs simplify and implement sustainability strategies. 

[06:47] Green Room fosters sustainable innovation and collaboration. 

[11:29] Small group collaboration expanded to over 35 brands. 

[14:22] Quarterly webinars share solutions across departments. 

[19:55] Reduced packaging costs lead to overall savings. 

[20:53] Listen to Top Tips from Jules and Mirry! 

Full episode notes here: https://ecmp.info/523

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store.

In total they did sales of just under 10 million euros in 2022 about half via the eCommerce store.

In this episode we discuss:

• How does Dedicated communicate their sustainability efforts?
• What is the significance of their "Plant Friday" initiative?
• What role does the wholesale aspect of business play in the overall sales strategy?
• New areas of sustainability
• … and how to not sound like your greenwashing

Time stamps:

[04:27] Selling clothes with sustainability focus.

[06:44] Action over talk, prioritise sustainability in practice.

[09:36] Office team with production, design, eCommerce, and sustainability.

[13:34] Understanding the team and questioning the choice of platform.

[16:59] Season is important despite world instability.

[19:47] Collaboration key.

[23:08] Insights on brand structure and collaborations.

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Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

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We're celebrating the publication of host Chloe Thomas's new book 'eCommerce Marketing: How to get Traffic that BUYS to your Website' by bringing you marketing tips from 3 eCommerce marketing experts. Chloe's joined on the show by Veta Armonaite from Omnisend, Becky Hopkin from Digital Gearbox, and Komal Helyer from Pure360. Each sharing their top tip for eCommerce marketing success in 2019 and beyond. The new book is available now as Kindle and Paperback on Amazon worldwide, and you can find out more at https://eCommerceMarketingBook.com

Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on board, with 1,500 customers, and regularly sell out.

In this episode we discuss:

• The logistics of a managed marketplace, and how they keep their store open for 12 hours a week
• What to look out for when choosing the right marketplace software
• Why we all need to be doing a Minimal Viable Product (MVP) launch
• How to leverage from user-generated content
• How sustainability is a core part of the business – and how it’s done by eliminating waste

Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100 million in sales. Mainly in the men’s and women’s beauty space. Back in episode 163 he explained all about how he does that, and now he’s back to update us on his new focus - helping eCommerce business owners sell their business successfully. It's currently a sellers market - so listen and learn how you might be able to turn you eCommerce business into a big pile of cash ready to take your next steps.

Get all the links and resources we mention at eCommerceMasterPlan.com

Ric Rodriguez is the Head of Search at Vashi, and co-author of the Amazon best seller “Mastering in-house SEO”.

Vashi is an ethical fine-jewellery service that puts its customers at the heart of the design and making process – especially when it comes to custom engagement rings.

They were founded in 2007 and are busy disrupting the jewellery industry – including going from a digital team of 5 to 40 in recent months! We talk team, SEO, customer journey and more.

Get all the links and resources we mention at eCommerceMasterPlan.com

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. 

Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend.

If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen! 

Hit PLAY to hear: 

• Lucy’s 10-step go-to method for doubling sales—without heavy discounts
• The timeline Lucy recommends for planning campaigns
• The secret to building urgency and scarcity into your offers
• Why storytelling is your best sales tool (and how to use it!)
• Timing tricks that boost sales—no ad spend required
• Ways to escape the “discount death spiral” for good

Key timestamps to dive straight in: 

[03:07] Brands should enhance efficiency, strategy, relationships, sales. 

[07:23] Luxury brands balance demand without discounting strategies. 

[12:59] 10-step process doubling sales campaign success. 

[13:46] Strategic decisions needed for business complexity management. 

[19:22] Creative business customization and strategic product launches. 

[22:27] Store all marketing materials systematically. 

[25:36] Cycle syncing aids businesses in monthly cycles. 

[29:49] Listen to Lucy’s Top Tips! 

[32:49] Find out how to get Lucy’s Double Orders course for a fraction of its regular price   

Get Lucy’s Course at DoubleOrders.com use code MASTERPLAN by 30 November 2024 to save 50%.

(From 1 December 2024 the code will save you 25%)

Full episode notes here: https://ecmp.info/518

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

David Williams has been in eCommerce for over 20 years, mainly focused on fashion and during that time helped build, and digitally transform, several businesses both in the UK and across the globe.

Most recently he’s been the Senior Director DTC at Deckers, looking after a range of footwear brands including UGG.

Other brands he’s worked for in the past include Bowers & Wilkins, Charles Tyrwhitt and Book Club Associates.

David is also on the advisory board of the IMRG here in the UK – that’s the UK’s online retail association. 

Find out more eCommerceMasterPlan.com

We’re joined for the fourth (and final time) by Simon Driscoll from UXB Skincare. Who’s been sharing his startup journey with us all year – and what a year it’s been!

In this episode Simon updates us on his lead generation skincare quiz, using Pinterest Ads to drive sign ups, and his forays into Influencer Marketing. We also talk about lessons learnt and what he's going to be focusing on in 2021.

Get all the links and resources we mention at eCommerceMasterPlan.com

Hear our first 3 interviews with Simon here:

• 255
• 273
• 288

Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet.

Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year. 

Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversity and tree planting, and its successful ambassador program. 

The conversation also touches on balancing B2C and B2B sales, a cool Slack plugin for team morale, and Roel's interest in expanding to the African continent. 

In this episode we discuss:

• The environmental impact of stone paper – and why he chose that material
• How word-of-mouth marketing helped grow MOYU's business
• Shifting towards eCommerce and B2C sales
• Key strategies to expand into the wholesale retail market
• How is MOYU working towards managing the environmental impact of the paper industry?

Time stamps:

[03:27] Testing market interest in erasable notebooks abroad.

[07:30] Netherlands-focused business expands to ecommerce and wholesale.

[11:22] Having a brand guardian, designer, and content creator.

[13:27] Products with sustainable features gain popularity through word-of-mouth.

[17:12] Enthusiastic about international expansion.

[22:39] New Slack integration helps track team emotions.

[25:34] A brilliant social media strategy for growth.

Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync

Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This year we’re following a startup from launch through their first 12 months

In episode 314 we did our first catch up with Luke and the Afro Drops story, discussing why he started, how he made the initial decisions to go with WooCommerce, and to sell other people’s products not his own.

It’s now time to see how all his launch plans have gone and to be fair it's been a roller coaster.

Brexit and the Suez Canal issues have all had an impact, and Luke's spent a lot of time trying to work (and finding the answer!) to why aren't sales growing faster??

Get all the links and resources we mention at eCommerceMasterPlan.com

Register for our eCommerce MasterPlan Virtual Summit for free via eCMP.info/summit

Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce. 

Hit PLAY to hear: 

• 🔎 Why shouting about sustainability might hurt your brand 
• 🌿 How LimeSharp blends design with eco-friendly practices 
• 🛒 The smart way to guide customers toward greener choices 
• 💬 Why honesty (not perfection) wins loyal customers 
• 🔄 The big opportunity brands are missing in circular commerce 

Key timestamps to dive straight in: 

[03:12] UX design journey from Paris to London. 

[09:22] Sustainability: transparency over greenwashing. 

[10:14] Transparent product sourcing and efforts. 

[13:55] Timing of sustainability education. 

[16:44] Post-purchase sustainability challenges. 

[18:33] Listen to Leslie’s Top Tips! 

Full episode notes here: https://ecmp.info/537

Be part of Episode 500 >>> https://ecmp.info/500

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Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Shivraj Bassi is the Founder and CEO at Innermost. Originally Innermost sold their nutritional products B2B, but in 2019 shifted their focus to DTC. The combined DTC and B2B operation is now 3 years old and achieving a 7-figure run rate. We discuss why starting wholesale has been brilliant, how understanding the customer has influenced product and marketing, and how they've used content and very clever email marketing to accelerate their sales growth.

Get all the links and resources we mention at eCommerceMasterPlan.com

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations. 

Hit PLAY to hear: 

• Adding new products strategically 
• Using a phased approach to product launches 
• Investing in technology for project management 
• Making sure teams work together 
• Focusing on the customer and their needs 

Key timestamps to dive straight in: 

[06:28] Expanding customer base with frequently-purchased products. 

[08:52] Team structure and what they outsource. 

[13:33] Stagger launch phases for continuous promotional opportunities. 

[14:23] Prioritize action, iterate quickly, embrace imperfection. 

[18:10] Communication and feedback are key elements to success. 

[20:46] Houseplants becoming interior decor, not horticulture. 

[22:46] Listen to Joy’s Top Tips! 

Full episode notes here: https://ecmp.info/522

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Lucie Harrild is the founder of comhla, a one-stop shop for sustainable fashion built on Shopify. Lucie shares the initial challenges of pitching her idea without a visual representation and how she decided to create a website early on to showcase her concept. 

The focus of Lucie's business is on demonstrating behaviour changes in sustainable fashion such as repairing, upcycling, and buying and selling pre-loved items. She aims to show that sustainable fashion can still be beautiful without sacrificing personal style.

Lucie discusses her plans to open a physical store and use it as a platform for online marketing. She reflects on the importance of telling a unique story, the growing awareness of the environmental impact, and ways to help consumers make better purchasing decisions,

In this episode we discuss:

• How can a website bring a concept to life?
• Why you need a physical store as a marketing platform
• What is ‘choice editing’?
• Mainstream vs sustainable fashion
• Supporting customers through the (often) confusing landscape of sustainable fashion

Dive In:

[04:44] Launching a fashion platform with a sustainability focus.

[09:50] Lessons learnt from a challenging pitch.

[14:55] Having different customer profiles.

[17:54] How choice editing makes sustainability accessible and inspiring.

[25:52] Leveraging Canva and teamwork for collaboration and carbon tracking.

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Tracey Wallace is the founder of Doris Sleep a luxury pillow brand build on 3 generations of family expertise, that is also using recycled water bottles! The business is 6 months old and they’ve already done $10k in sales.

Jessica Principe is the founder of All Girl Shave Club, a razor subscription service for women. Founded in 2016 they now serve 1,000s of women across north America every month. We discuss launching, and growing a Subscription business. Including customer retention and product development.

Get all the links and resources we mention at eCommerceMasterPlan.com

Rick Cesari has helped major brands from GoPro to George Foreman build billion dollar brands through Brand Response advertising and strategic video marketing. He’s with us today to talk about his new book “Video Persuasion: How to create effective high level product and testimonial videos that will grow your brand, increase sales and build your business!” we all need some of that! With the book Rick is aiming to put big brands’ proven video marketing techniques into the hands of small business owners, entrepreneurs, inventors, Amazon sellers and ecommerce business owners just like you!

Laura Davies is the Founder of The Kid Collective, a UK-based toy and sustainable parenting online store built on BluePark. Founded in 2008 they now process 2,000 to 4,000 orders a month.

In this episode we discuss:

• How their sustainability journey began in 2008
• Lessons learnt going through 3 re-brands
• The key challenges of being a reseller versus own-brand
• Why great customer service leads to customer retention
• How Digital PR to improved The Kid Collective’s website organic reach

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

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Frank Laws is the director and owner of Frankly Delicious, artisan chocolate makers on a mission to change the world with Chocolate! Founded in 2018, re-launched in 2020 they sell on Shopify, run kickstarters, and last year hit £50k.

Yes, we're covering Chocolate 2 weeks running! Why - because these businesses demonstrate just how differently businesses can tackle similar problems.

In this episode learn about the ups and downs of startup life, solving cashflow and manufacturing problems AND get some awesome tips on driving sales through organic social media - including TikTok and Reels.

Get all the links and resources we mention at eCommerceMasterPlan.com

Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month. 

Hit PLAY to hear: 

• Why adaptability has been a key business strategy for Rapscallion Soda 
• Sustainability as the brand’s core principle 
• The importance of having direct relationships with both suppliers and customers 
• How innovation plays a role in the brand’s operations 
• How limited edition and seasonal products can boost your sales 

Key timestamps to dive straight in: 

[03:32] Transitioned from wholesale to digital, achieved growth. 

[08:06] Passionate about nose-to-tail, from fruit. 

[11:59] Efficient facility for long-term, sustainable operations. 

[13:39] Improving soft drink production for environment. 

[17:31] Business prioritizes transparency, seeks customer understanding. 

[21:24] Scotland's diverse producers, plans for Scottish citrus. 

[22:52] Listen to Gregor’s Top Tips! 

Full episode notes here: https://ecmp.info/497

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Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

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Mike Adams is the CEO of Purple, an organisation changing the disability conversation with businesses and disabled people.

He’s been listed on the Shaw Trust #DisabilityPower100 list as one of the most influential disabled people in Britain and received an OBE for his services to disabled people.

A large part of what Mike and his team at Purple are doing is highlighting the value and potential of the disabled market – the purple pound – for businesses, and their latest focus is on helping online retailers sell to this fiercely loyal market – which in the UK alone is worth £274 billion, and $8 trillion globally.

He's telling us all about their new project "Enable All" a marketplace that's accessible to everyone (no matter their disability) that you can sell your products via. AND which is a brilliant example of how to make an eCommerce site truly accessible.

Sign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.

Checkout AppSumo >> https://ecmp.info/appsumo

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor