eCommerce Marketing Podcast (Arlen Robinson)

Shashwat Singh runs Linx Digital Agency, an agency that has generated over $30 million in revenue for their clients with YouTube Advertising. Shashwat has worked with clients like Prodigy Game, Kinobody, Amazing Selling Machine and more. With multi-7 figures under ad spend management, Shashwat’s agency is one of the leading YouTube ad agencies in the game.

In this episode, you will learn

• What are the different ad options available on YouTube
• How does a brand get started with YouTube advertising and what are suggestions on well performing ad types
• What are some tools and resources that are needed to make all these things happen
• Examples of businesses that have successfully utilized YouTube ads and have achieved success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• The best topics for eCommerce webinars
• Using private webinars as focus groups
• The benefits of webinars
• Using custom graphics and pop-ups like hello bars to promote on-site

Jared is the co-founder of SkinCarebyAlana - which is one of the largest online retailers of organic and all natural skin care products. He started the company with his wife and is responsible for over 30 million dollars in product sales.  Jared is also the eCommerce consultant for the notorious Neil Patel and founder of BeefySites, which is focused on helping e-commerce founders scale up their businesses.

In this episode, you will learn 

• Things that a small businesses should have in place if they want to scale to tens of millions in revenue
• What a small businesses staff / employee base look like if they want to reach the tens of millions of revenue goal
• The timetable that a business should set for achieving massive growth
• Examples of businesses that have successfully scaled to tens of millions in revenue 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• What are promo codes and how are the negatively abused in today's ecommerce sales
• How to you protect your profit margins from unauthorized use of coupons
• The analytics that should be monitored to ensure that your promo code campaign remains "healthy"
• Businesses that have implemented promo code protection mitigating steps to protect their margins

Marketing Strategies and Topics Covered in this Episode:

• Why exactly is Evergreen Marketing
• What are the benefits of Evergreen Marketing
• What specific marketing efforts can you implement for evergreen marketing
• Businesses that have been successful with evergreen marketing and the specific things they have done to be successful

Marketing Strategies Revealed in this Episode:

• How an ecommerce business knows if social media paid ads on Facebook and Instagram are right for them
• Some effective ways to come up with the right messaging and targeting the right demographics on social media
• What an average ecommerce business creates a Facebook group about that makes sense
• Examples of businesses that have been successful with social media ads and what specifically they have done to gain success

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.

In this episode, you will learn

• What are some effective strategies for personalizing email content that have significantly impacted customer engagement
• How do you leverage customer data to create a personalized email experience without infringing on privacy concerns
• What key metrics do you use to measure the success of your personalized email campaigns, and how have these impacted your overall sales and customer retention
• Challenges in implementing personalized email marketing and how to overcome them
• Emerging trends in personalized email marketing
• Top three pieces of advice to effectively engage an audience via email

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Michael Kaminsky is the co-founder of a next-generation marketing mix modeling startup, Recast. He's a statistician, entrepreneur, and marketing science researcher who loves helping companies avoid wasted marketing spend through advanced analytics.

In this episode, you will learn

• The most common mistakes ecommerce operators make when measuring their marketing effectiveness
• Key pitfalls in marketing measurement that often lead to wasteful spending and how can businesses effectively recognize and avoid these traps
• What are the top recommendations for ecommerce operators to overcome the challenges in accurately measuring their marketing ROI
• How emerging technologies like AI and machine learning are transforming the landscape of marketing measurement in the ecommerce sector
• Future trends in ecommerce marketing measurement that businesses should prepare for

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• What are web-based push notifications and how can they be utilized by ecommerce businesses?
• Stats that show the effectiveness of push notifications
• What are the different types of push campaigns that successful brands use and how do they coordinate push notifications with their regular email campaigns?
• What tools and resources are required to make push notifications happen and will they work across any browser type and mobile devices as well?

In this engaging conversation, Arlen Robinson and Kelly Resendez explore the significance of authenticity in business, particularly for women entrepreneurs. Kelly shares her journey and insights on how to empower others through an abundance mindset. They discuss the importance of aligning purpose with profit, attracting and retaining customers through online events, and the common pitfalls in event promotion. The conversation emphasizes the need for clarity in target audience and the value of building authority and influence in the e-commerce space. In this conversation, Kelly Resendez and Arlen Robinson explore the importance of communication mastery in business, the future of events in e-commerce, and the impact of technology on customer engagement. They discuss how leaders can leverage education to enhance brand value and the necessity of human connection in a digital world. Kelly shares insights on self-sabotage among business owners and emphasizes the need for continuous improvement and adaptation in a rapidly changing environment.

Key Episode Takeaways:

• Empowering women entrepreneurs is a key focus for Kelly Resendez.
• Authenticity in branding is increasingly important for consumer trust.
• Aligning business purpose with profit leads to greater success.
• Understanding your target audience is crucial for effective marketing.
• Adding value should be the primary goal of online events.
• Establishing clear goals for events can guide success.
• Common mistakes include complicating the registration process.
• Leveraging partnerships can enhance event attendance.
• Flexibility and willingness to pivot are essential in marketing.
• Building authority and influence is vital for e-commerce success. You have to continuously get better at communication.
  Mastery in communication can significantly impact business success.
• Leaders should focus on communication mastery to enhance their influence.
• Education can be a powerful tool for brand value enhancement.
• The future of events will leverage technology for better engagement.
• Human connection remains vital despite technological advancements.
• Self-sabotage is a common issue for business owners.
• Pickleball exemplifies the social aspect of community building.
• Customers expect immediate answers and engagement.
• Investing in personal development is crucial in a changing job landscape.

For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/@ecommercemarketingpodcast 

Twitter: https://x.com/emarketpodcast 

Facebook:  https://www.facebook.com/ecommercemarktingpodcast 

Instagram:  https://www.instagram.com/emarketingpodcast/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• How to lay the groundwork for a powerful video marketing strategy
• Common video marketing roadblocks to avoid
• Video production tips and tricks

Jared Ward is the Founder and CEO of Luminous, and is not your typical entrepreneur; he's a visionary in the world of e-commerce, supply chain management, and business scaling. Jared boasts an impressive 12-year journey in e-commerce supply chain and operations. His entrepreneurial spirit led him to build multiple six-figure product brands in his 20s, culminating in his leadership role as CEO in a multimillion-dollar D2C brand by the age of 28. With a keen eye for business opportunities, he identified a critical gap in the supply chain market and founded Luminous. This groundbreaking software company has garnered support from influential VCs, including the renowned Serena Williams. r

In this episode, you will learn

• The top three challenges e-commerce brands face when attempting to scale, and how Luminous addresses these.

• How e-commerce brands can stay agile and adaptive in their inventory management to avoid stockouts or overstock situations

• The integration of technology, such as AI or IoT, revolutionizing supply chain management for e-commerce brands in the next five years

• The one piece of advice Jared wished someone had given him when he was just starting out and why

• Where the e-commerce landscape is heading in the next decade, especially in the context of supply chain management and operations

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Today's guest is Jon Lightfoot who is the Founder & CEO of Strategic SEO Solutions (SSS).

He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500 and startups alike. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine. 

In this episode, you will learn

• How companies can safely build links that boost domain authority
• A few basic do’s and don'ts when it comes to link building
• How link building can be done by anyone on your team
• Examples of some ecommerce businesses that have done successful link building and the results they saw

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• What exactly is LinkedIn Sales Automation and what types of businesses can benefit from it
• Why LinkedIn become such a prominent social platform of the past few years
•  What things need to be in place to create a LinkedIn sales automation funnel
• What type of results can a business expect from LinkedIn sales automation?
• Examples of some top ecommerce brands examples of some companies that have set up successful LinkedIn Sales automation campaigns

Marketing Strategies Revealed in this Episode:

• How to begin building a platform for your ecommerce business
• Specific marketing strategies to use to grow your platform
• The tools and resources needed to grow your ecommerce business platform
• Ecommerce businesses that have created successful platforms and the strategies they used.

Marketing Strategies Revealed in this Episode:

• What is retargeting?
• Examples of various retargeting campaigns for ecommerce
• Retargeting tools and resources
• Typical results seen
• Retargeting limitations

Tomer Hen is the co-founder of Switch Supplements, as well as two other influencer-led DTC brands. With his expertise in influencer marketing, Tomer has helped numerous brands establish and maintain authentic relationships with influencers, with his Influencer Relationship Profits OS. Tomer has been listed in the Forbes 30 Under 30 list, and he's the father of Milo, a 3-year old Golden Doodle.

In this episode, you will learn

• The concept of micro-influencers and why they are so important for eCommerce brands today

• How do you identify the right micro-influencers for a specific brand or product and factors do you consider

• Key advantages of working with micro-influencers as opposed to more prominent influencers in the digital space

• How do you approach establishing authentic relationships between brands and micro-influencers to ensure long-term success

• How do you measure the success and ROI of micro-influencer campaigns and What metrics are most useful for evaluating their performance

• Examples of successful influencer-led DTC brands and how micro-influencers played a role in their growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTue at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• Reaching more people by managing site bugs.
• Common bugs that affect sales
• Eliminating bugs in marketing verbiage
• Quick fixes to solve common bugs

Marketing Strategies Revealed in this Episode:

• What makes a digital strategy data-driven and customer-focused
• How do marketers today crisis-proof their marketing plans
• What is a framework of crisis-proof digital strategy
• How to measure the efficacy of these crisis proof marketing strategies

Marketing Strategies Revealed in this Episode:

• What is A/B testing
• Analyzing and optimizing based on results
• Optimizing mobile conversions
• How to improve conversion rates

Marketing Strategies Revealed in this Episode:

• The definitive guide to using live chat
• The top live chat best practices for your eCommerce business
• The best live chat tools

Marketing Strategies Revealed in this Episode:

• What is content marketing and inbound marketing
• How to launch an effective content marketing and inbound marketing campaign
• Strategies for success from CoSchedule
• How to leverage strategies across multiple countries
• Outsourcing vs. in house campaigns

Initially published in May 2021, this episode is part of our “Best of Series.” We have handpicked some of our best episodes, where our guests have enlightened us with some powerful eCommerce marketing gems!

Lisa is the co-founder at Cartloop, a conversational SMS marketing app for Shopify brands. She's a Med School graduate turned to tech, an entrepreneur with over 6 years of eCommerce experience, now bringing the in-store experience online, one text message at a time. 

In this episode, you will learn:

• Why exactly is Conversational SMS Marketing
• How to implement a strategy to recover abandoned carts in real time with customers using

SMS marketing

• Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive
• Businesses that have been successful with conversational SMS marketing and the specific things they have done to be successful

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Melissa is the co-founder and CEO of eWebinar, the leading webinar automation platform that saves you from doing the same webinar over and over for things like sales demos, onboarding, training, and thought leadership content.

In this episode, you will learn

• How does an ecommerce business select a webinar topic that would be interesting and engaging to their customers and prospective customers
• What are some general rules of thumbs when coming up with the content? Should you use a slide deck, talking head live video, custom graphics or something totally unique?
• What are some effective ways to promote the webinar so that you get the maximum turnout
• Examples of some ecommerce businesses that do consistent webinars that get a high turnout and what are some of their secrets to success?

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Dan Brownshire, the CEO and co-founder of Channel Key, a full-service channel management agency focused on Amazon. They discuss high-level Amazon business strategies and how direct-to-consumer e-commerce brands can leverage Amazon to expand their reach. Dan shares his background in e-commerce and how he got started with Amazon. They also cover topics such as retail readiness, advertising strategies, the importance of brand stores, diagnosing problems with an Amazon business, and the future of Amazon and emerging trends.

Key Episode Takeaways:

• Retail readiness is crucial on Amazon, including filling up the image carousel, using infographics and video content, and having a brand store and eight plus content.
• Brands should get clarity on which part of the advertising funnel they want to target on Amazon and focus on the right ad types for their goals.
• Data visibility is important for brands on Amazon, and they should focus on the key performance indicators (KPIs) and data points that matter most to their business.
• Brand stores on Amazon are becoming more important for telling a brand's story and interacting with customers outside of the platform.
• Amazon is a unique platform and requires its own strategies, different from other marketplaces like Walmart and eBay.
• Emerging trends on Amazon include non-endemic DSP, where brands can leverage Amazon's advertising capabilities even if they don't sell physical products on the platform.

If you feel Dan Brownsher and his team at Channel Key can help you, you may visit:
https://www.channelkey.com/ 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• How to free your time for marketing
• How to build an engine room for your business
• Project management strategies

Ben Leonard is a renowned figure in the ecommerce landscape and the mastermind behind benleonard.pro, where he shares his extensive expertise in growing and successfully exiting ecommerce businesses. With a track record of building, scaling, and selling his own successful online ventures, Ben brings a wealth of practical insights and strategies. His journey is a testament to the potential of ecommerce and serves as an inspiration to entrepreneurs and marketers alike. Join us as we explore Ben's unique approach to business growth and learn how to navigate the challenging yet rewarding world of ecommerce. 

In this episode, you will learn

• The key strategies Ben initially employed that laid the foundation for the successful growth of his ecommerce businesses
• In the process of scaling his business, the biggest challenge he faced, and how he overcame them
• The importance of brand development in growth strategy, and the top tips for building a strong brand in the ecommerce space
• For those ecommerce businesses looking to exit, what steps should they take to prepare for a successful exit, and how do they know if it is the right time to sell
• Mistakes Ben made during the growth phase, and the key things he learned from them 
• Emerging trends in ecommerce that will significantly impact ecommerce businesses in the near future

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• What is partnership marketing
• What are some do’s and don’ts when it comes to forming partnerships
• Why partnerships so important for any type of business these days
• Examples of successful co-marketing campaigns
• Partnerships between big brands and what we can learn from them

Marketing Strategies Revealed in this Episode:

• What makes a good ecommerce photo
• The difference between stock photos, manufacturer photos and original photos
• Using different photos for different platforms
• What is the difference between Product shots vs. editorial vs. lifestyle photos
• The equipment and resources needed for your own photoshot

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Jeremy Ryan Slate is the host of the Create Your Own Life Podcast, which studies the highest performers in the world, as well as the CEO of Command Your Brand. He holds a BA from Seton Hall University in Catholic theology and World Religions, with a concentration in Judaism. Jeremy studied Catholic literature at Oxford University, as well as holding a Master’s in Roman Emperor Worship from Seton Hall University. His podcast was named the #1 Podcast to Listen To by INC Magazine in 2019, as well as Top 40 Under 40 by Podcast Magazine in 2022. He’s the author of the best-selling book Unremarkable to Extraordinary: Ignite Your Passion to Go From Passive Observer to Creator of Your Own Life; in addition to his new book Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape. Jeremy and his wife, Brielle, co-founded Command Your Brand—a new media public relations agency designed to help entrepreneurs share their message by appearing as podcast guests. 

In this episode, you will learn

•  The most critical first step for brands looking to tap into the billion-dollar podcast market, and why is it so pivotal
• How can new podcasters create content that not only engages their target audience but also encourages loyalty and growth
• Effective monetization strategies for podcasters who are just starting to build their brand presence
• How do you believe podcasts offer a unique advantage in storytelling for brands, and can you provide an example of a brand that has done this exceptionally well
• The most effective ways podcasts can cross-promote with other media to amplify their reach
• Emerging trends that will shape the podcasting industry, especially for brands looking to grow their audience and influence

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Greg Writer is the Founder and CEO of Launch Cart.  Often referred to as “The Entrepreneur’s Best Friend”, Greg Writer has spent the past 15 years coaching thousands of entrepreneurs to raise capital, market their businesses, and ring the cash register.  He has over 35 years of experience in corporate finance, capital formation, executive level management, mergers and acquisitions, software development, licensing and distribution, and sales and marketing. As a self-declared “digital marketing guru”, Greg has generated millions of dollars in revenue using the exact strategies he teaches in seminars and keynotes across the country.

In this episode, you will learn

• What is an Order Bump and how does it work in the context of ecommerce checkout?

• How can implementing Order Bumps effectively increase the Average Order Value (AOV) for an ecommerce business

• What types of products or services make for the most effective Order Bumps? Are there any specific industries or niches that tend to benefit the most from this strategy?

• How can businesses test and optimize their Order Bumps to ensure they're providing the most value to their customers and not causing friction in the checkout process?

• Examples and case studies of businesses that have successfully utilized Order Bumps to boost their AOV and overall revenue

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Alexsandra Korczynska is the CMO @ GetResponse which is a Powerful and simplified tool to send emails, create pages, and automate your marketing. Alexsandra is a Data-driven marketer with vast experience in the Tech industry and has mostly been focused on SaaS & ecommerce companies.

In this episode, you will learn

• Why marketing automation essential for the growth of an ecommerce business
• What are some tactics to increase the ROI of marketing campaigns without increasing the marketing budget
• What tools can be used to implement successful marketing automation and what are some key features that should be utilized
• Examples of businesses that have successfully increased the ROI of their marketing campaigns and what specifically they did to achieve this

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• How Pinterest works
• Using Rich Pins
• Finding inspiration from other brands
• Doing keyword research to maximize success

Marketing Strategies Revealed in this Episode:

• What is hybrid dropshipping
• How hybrid dropshipping can work for any ecommerce business
• The financial costs to Hybrid dropshipping
• Managing inventory across multiple locations
• Keeping up with the ever changing Google Algorithm

Marketing Strategies Revealed in this Episode:

• Getting specific customer feedback from specific pages of your site
• Conversion rate optimization
• Customizing Offer Messaging
• Using Machine learning to customize ads

Marketing Strategies Revealed in this Episode:

• Best uses of email for eCommerce
• 5 autoresponders every retailer should have
• The best email marketing tools

Allison Vernerey works as a Vice President, Product at Zmags. Previously, she held positions at The Home Depot and Decathlon. Allison graduated from Duke University and is currently based in Boston, United States.

In this episode, you will learn

• Which social media platforms are known for their rapidly shifting trends and how can eCommerce marketers stay ahead of these trends to maximize their results?

• What is the most significant impact social media has had on consumer demand, and how can eCommerce companies leverage this to their advantage

• How important it is for eCommerce businesses to be active and responsive on social media platforms

• The role of AI and machine learning evolving in the context of eCommerce and managing social media-induced demand

• How the future of eCommerce may be influenced by social media platforms and consumer demands arising from them

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Reinis Krumins is the co-founder of agencyJR, an eCommerce email marketing agency working with your favorite 7 & 8 figure brands. His team has generated over $30,000,000 in email sales in the past 3 years. 

In this episode, you will learn 

• What are the most effective ways that a new brand should build or acquire an email list to announce a product launch
• Once a list is obtained, the initial things that need to be done to warm up the list before sending a product launch email
• Some email marketing tools that a brand should use to manage the entire email marketing process
• Examples of some ecommerce brands that had success with announcing product launches via email and the specific things they did to achieve success

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. 

Thanks for listening. Be sure to subscribe and leave a review.

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Marin Istvanic, the head of performance at Inspire agency. They discuss strategies for structuring Facebook ads for maximum efficiency. Marin emphasizes the importance of creative elements in ad campaigns, stating that creative has a 56% impact on ad performance. He advises optimizing for purchase rather than traffic or add-to-cart, excluding existing buyers from ad targeting, and using post IDs to accumulate social proof. Marin also shares his experience with A/B testing and the common mistakes businesses make when setting up Facebook ads.

Key Episode Takeaways:

• Creative elements have a significant impact on the performance of Facebook ads.

• Optimize for purchase rather than traffic or add-to-cart to increase sales.
• Exclude existing buyers from ad targeting to avoid wasting ad spend.
• Use post IDs to accumulate social proof and boost ad performance.
• A/B testing can be challenging on Facebook, but variations of winning ads can be tested to improve results.

If you feel Marin and his team at Inspire Agency can help your business, you may visit:
https://inspiredigitalgroup.com/ 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Lauren Lee is ClickBank’s Ecom Expert who works with e-commerce brands to unlock new sales channels with affiliates. She believes there is always a solution to scale brands, and you can always find a way to exceed goals. Lauren has partnered with top Fortune 100 companies like Walmart, Amazon, and Apple leading their affiliate marketing strategies and offer campaigns, and is helping brands like yours craft scaled affiliate channels.  You can find her hanging with her husband and daughter when she isn’t supporting clients, traveling the PNW, and assisting in Buddhist meditation teacher training.

In this episode, you will learn

• What are the benefits of using affiliates to market your e-commerce brand

• How do you find and select the right affiliates for your brand

• How can you ensure that your brand is represented in a positive light by affiliates

• What are some common mistakes that e-commerce brands make when working with affiliates?

• Case studies of brands that have achieved tremendous success working with affiliates and maintaining control of their brand

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• Streamlining checkout process
• Improving page load speed
• Adding clear call to actions
• Improving customer service by adding live chat

Marketing Strategies Revealed in this Episode:

• Specific trends that have been seen in the world of influencer marketing within the past year
• Actionable strategies that brands can use to connect with the right influencers
• Is influencer marketing a sustainable strategy for years to come?
• Well known brands that have been successful with influencer marketing and the specific tactics that they utilized.

Marketing Strategies Revealed in this Episode:

• The primary problem with trying to grow a new consumer brand too quickly
• What's special about exponential growth for consumer brands
• How to design products that generate exponential growth
• How weird new products can eventually become cool and have explosive growth

Today's guest is Kathleen who is the SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Outside of work, Kathleen is the host of the long running Inbound Success Podcast, which features interviews with top performing marketers, and was named one of the Top 50 B2B Marketing Influencers of 2021 by TopRank. 

In this episode, you will learn 

• What internal things need to be in alignment before launching your paid ad campaigns
• How exactly does data unification and speed result in profitable growth from paid ads
• How does an ecommerce brand determine what paid ad platforms will be right for their business
• Examples of businesses that have launched successful paid ad campaigns and the things they did to become successful 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen: 

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• How To Research and Choose Your First Product To Sell On Amazon
• How To Find Your Supplier in China using Alibaba
• How To Launch Your Product and Start Getting Sales
• How To Promote Your Product and Get Sales Using Amazon PPC

Leo Ebbert is the founder and president of Exact Click Digital, a boutique agency specializing in paid ads management. He began his career as a Certified Public Accountant at Deloitte in Phoenix AZ. In 2007 he founded Exact Click Digital in his hometown of Knoxville, TN. Since founding Exact Click Digital, Leo and his team have helped dozens of brands drive over 1,000,000 conversions through paid advertising.

In this episode, you will learn

• What  fundamental things do you need to know yourself to be able to audit your digital marketers
• What are some data points that you should be tracking to perform a successful audit and what tools should you use to capture this data
• What are some benchmarks that you should set for your digital marketers
• Ways to incentivise digital marketers to hit certain benchmarks

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

For over 15 years, Jude Charles has been producing documentaries for purpose-driven entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.

Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find the compelling stories that no one else knows, and then leverage those stories to grow your business.Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. 

In this episode, you will learn 

• Ways to approach and encourage clients to provide testimonials and stories about their use of your product
• When looking through submitted testimonials and client stories, what are some main things that I should highlight
• Tools and resources that a business can use to gather testimonials and client resources
• Examples of some ecommerce businesses that have done a good job profiling their own stories, client stories and testimonials using video 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com 

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Gen is co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers. Prehook helps hundreds of high-growth Shopify merchants sell more, accelerate list growth, and capture zero-party data with quizzes. Gen also hosts the eCommerce marketing podcast Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their eCommerce revenues.

In this episode, you will learn

• Why personalization will be the key differentiator for successful eCommerce marketing
• Methods for gathering the right data to personalize
• The top ways to personalize and how can these ways help you stand out
• Examples of some ecommerce brands that have utilized effective personalization to achieve higher engagement and growth

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• Find out how you can do better
• Create new sales opportunities
• How to find out what customers are unhappy about

Marketing Strategies Revealed in this Episode:

• When eCommerce businesses focus they sell more
• Offer a discount or a bribe of some sort and ask for an email address in exchange
• eCommerce businesses should blog

Marketing Strategies Revealed in this Episode:

• Why are memorable domains effective
• Strategies to find memorable domains
• Future of new domain extensions
• New Domain extensions

Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to be intentional in their marketing efforts. She suggests planning marketing strategies based on the target audience and choosing the right platforms to convey the brand's message. In this conversation, Jennifer Sutton discusses the importance of strategic planning in marketing and business growth. She emphasizes the need for businesses to reach their target audience multiple times with clear and aligned messaging. Sutton also provides advice for business owners who are looking to scale their operations, suggesting that they join accelerators and utilize free resources such as small business development councils. She highlights the significance of hiring individuals who complement the business owner's strengths and values. Sutton shares a marketing success story where her team was able to sell high-ticket items within a short timeframe through a strategic digital plan. She concludes by mentioning her passion for DC comics and the influence of media in shaping culture and storytelling.

Key Episode Takeaways:

• The marketing industry has become fragmented, making it difficult for businesses to navigate and find the right marketing partner.
• Businesses should focus on their brand's why and what, and align their messaging with their target audience's pain points and needs.
• Choosing the right marketing platforms and being intentional in marketing efforts is crucial for success.
• Businesses should plan their marketing strategies based on their objectives and the platforms where their target audience consumes information. Strategic planning is crucial in marketing and business growth.
• Businesses need to reach their target audience multiple times with clear and aligned messaging.
• Joining accelerators and utilizing free resources can help business owners scale their operations.
• Hire individuals who complement the business owner's strengths and values.
• A strategic digital plan can lead to successful marketing campaigns.
• Media has a significant influence on culture and storytelling.

If you feel Jennifer and her team at Bright Marketing can help your business, you may visit:
https://www.brightcomarketers.com 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Marketing Strategies Revealed in this Episode:

• The 7 automated email campaigns every store needs
• Benefits of setting up automated email campaigns
• The best tools to use for this email marketing strategy

Marketing Strategies and Topics Covered in this Episode:

• What are upselling and cross-selling techniques
• How do you do upselling
• What is an example of cross-selling
• Other metrics that should be measured to determine the efficacy of upselling and cross-selling

In this episode, Austin LaRoche, CEO of Attack Interactive, discusses strategies for attracting, converting, and closing customers in the e-commerce industry. He emphasizes the importance of diversifying marketing channels and understanding the target market to improve the attract phase of the customer journey. Austin also highlights the differences between B2B and B2C approaches to converting leads. He stresses the significance of delighting customers and creating a positive experience to encourage customer loyalty. Austin provides actionable tips, including focusing on conversion metrics, simplifying reporting, and prioritizing performance marketing over brand marketing.

Key Episode Takeaways:

• Diversify marketing channels to attract a variety of customers
• Understand the target market and tailor marketing efforts accordingly
• Differentiate between B2B and B2C approaches to converting leads
• Delight customers to encourage loyalty and positive word-of-mouth
• Focus on conversion metrics, simplify reporting, and prioritize performance marketing

If you feel Austin and his team at ATAK Interactive can help you, you may visit:
https://www.atakinteractive.com/ 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• What is back linking and why is it so important in the eyes of Google?
• Link building strategies that any ecommerce business can get started with
• The changing need for building links
• Do’s and Dont’s when it comes to link building

Marketing Strategies Revealed in this Episode:

• How to build Facebook advertising for eCommerce
• How to build Instagram advertising for eCommerce
• The perfect ingredients for eCommerce advertising

Emma Shermer Tamir discusses strategic positioning, customer research and  brand identity building. She shares the story of Stanley, a brand that successfully transformed its identity and positioned itself strategically in a high competition environment. Emma emphasizes the importance of understanding your target market and evolving with their needs. She also discusses the differences in strategic positioning for startup brands versus established brands. Additionally, she mentions the pitfalls of diluting brand identity and losing sight of what made a brand successful in the first place. The conversation explores the importance of having a tailored strategy and sticking with it, as well as the key elements of effective customer research. She also discusses the future of brand identity in high competition markets and the need to create strong connections with customers. The conversation concludes with a fun fact about the guest and information on how to reach out to her.

Key Episode Takeaways:

• Understanding your target market and evolving with their needs is crucial for brand success.
• Strategic positioning is especially important for startup brands to differentiate themselves from the competition.
• Established brands should maintain a clear brand identity while also appealing to a wider audience.
• Diluting brand identity and losing sight of what made a brand successful can lead to financial struggles.
• Customer research and understanding the competitive landscape are essential for effective brand positioning. Having a tailored strategy is crucial for brands to stand out and succeed.
• Effective customer research involves analyzing competitor's customers, reviewing customer feedback, and leveraging social media.
• Building a strong brand identity and connecting with customers is essential for long-term growth.
• In high competition markets, brands need to find unique ways to grab and hold attention.
• Living on multiple continents can provide a diverse perspective and appreciation for different cultures.

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• What is crowdfunding and how does it work?
• How to get a product off-the-ground using crowdfunding
• How to plan a crowdfunding campaign strategy
• Examples of organizations/businesses that have been successful with crowdfunding

Marketing Strategies Revealed in this Episode:

• Why are online reviews so import in the world of ecommerce
• Tips and strategies to collect customer reviews
• How to combat negative reviews
• Using a third party review platform vs. using your own
• Ways to promote glowing reviews to build brand loyalty

Marketing Strategies and Topics Covered in this Episode:

• What are micro-influencers?
• Why focussing on micro-influencers a sweet spot rather than trying to focus on any influencer
• Lessons learned from mistakes made while growing a brand and actionable strategies that were learned that are still relevant today.
• Examples of businesses that have been successful with micro-influencer marketing

Marketing Strategies Revealed in this Episode:

• How to optimize your Amazon channel
• Competing with the big brands
• Competing with Amazon’s private label brands
• Recommended optimization tools
• Taking advantage of Amazon's new display network

Marketing Strategies Revealed in this Episode:

• Basic traffic generation strategies that any ecommerce business can start doing today
• Should a new ecommerce business initially focus on PPC or long term SEO and how should they go about doing this?
• Tools and resources that all ecommerce businesses should have in place to maintain successful PPC and SEO campaigns and strategies
• Successful ecommerce brands that have done a great job balancing PPC and SEO and how have they accomplished this

Marketing Strategies Revealed in this Episode:

• How to optimize Amazon and Jet.com product listings
• How to find the best keywords for product listings
• Easy hacks to drive sales

In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews Jesse James Robluski, the marketing super villain, about the importance of differentiation in e-commerce marketing. They discuss the concept of differentiation and how it sets brands apart in crowded market niches. Jesse shares examples of successful differentiation strategies, such as the brand Liquid Death, which differentiated itself by creating a lifestyle brand and targeting a niche audience. They also explore the role of new technologies like AI and machine learning in evolving differentiation strategies. Jesse emphasizes the need for brands to adapt and stay relevant by understanding consumer behaviors and leveraging platforms like social media.

Key Episode Takeaways:

• Differentiation is crucial in e-commerce marketing to set brands apart in crowded market niches.
• Successful differentiation strategies involve creating a lifestyle brand, targeting a niche audience, and being authentic.
• New technologies like AI and machine learning can enhance differentiation strategies by enabling more personalized and targeted marketing.
• Brands need to adapt their differentiation strategies to remain relevant and competitive by understanding consumer behaviors and leveraging platforms like social media.

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• What is biometrics
• Biometrics and conversion rate optimization
• The technology that makes it all work
• What companies are doing and how it has improved conversion rates
• The future of biometrics technology

Marketing Strategies Revealed in this Episode:

• How to leverate influencer Marketing on Youtube
• How to leverate influencer Marketing on Instagram
• Strategies for reaching out to Influencers

Sean Castrina is an Entrepreneur, Bestselling author, Founder of the Weekend MBA and host of the 10 Minute Entrepreneur Podcast. 

In this episode, you will learn

• What are the mandatory steps that all ecommerce businesses should follow when creating a marketing plan
• How does an ecommerce business know what marketing tactics to use
• Does it make sense to create a marketing calendar and if so, should this be something that is laid out for the entire year, semi-annually, quarterly or monthly
• Examples of some ecommerce brands that have used tried and true marketing strategies that any business can use as a model

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• How to select the best VA’s to assist with marketing activities such as email marketing
• How to incorporate VA’s into your email marketing process flow
• What prior experience should a VA have in order to be effective in assisting you with email marketing and other marketing tasks
• How to determine the correct compensation for VA’s so that you attract the right person for your tasks

Today's guest is David Perry who is the CEO of Carro, a new e-commerce partnership network used by over 30K Shopify brands.

GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. The goal is to keep users on your store, adding all the things they need directly into your cart. Carro provides all the other products they want that you don’t currently sell.

Sony PlayStation acquired Perry’s previous company Gaikai to establish leadership in the future of streaming video games from the cloud. This service is called PlayStation Now.

In this episode, you will learn

• What is the main difference between an influencer that recommends products to one that is a direct seller of your brand
• When looking for influencers to be direct sellers what type of incentive do you need to offer them
• What types of promotional materials and resources do you need to provide influencers that are direct sellers
• Examples of businesses that are currently actively using influencers as direct sellers

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• Where does a company begin when looking to increase sales on Amazon?
• What are things that can be done to optimize your Amazon listings and how do you set up and optimize Amazon PPC ad campaigns?
• How does a company continually get good reviews?
• What are some companies that are selling on Amazon right now that are killing it these days that we can all learn from, and what are some things they are doing to be successful?
• How companies can optimize their Amazon listings and overall appearance.

Marketing Strategies Revealed in this Episode:

• Where an ecommerce business should begin when looking to implement a video content marketing strategy
• How you use these marketing strategy to grow and scale e-commerce business
• The tools needed to successfully execute these video marketing strategies?
• Some well known brands that are successful with their video content marketing campaigns

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.

In this episode, you will learn

• How has affiliate/partner marketing evolved over the past decade, and what are the most significant changes
• What are the key strategies for creating a successful and sustainable affiliate marketing program
• What are some common misconceptions about affiliate marketing that businesses often have, and how do you address these
• How has technology impacted the affiliate marketing landscape, and what tools do you consider essential for modern affiliate marketers
• For those just starting out with affiliate or partner marketing, what are your top pieces of advice for achieving success
• Future Trends in affiliate marketing

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• Why email is not dead and is more important than ever
• Quick actionable tips on building your email list growth?
• With the explosion of messaging on Facebook and SMS how does a brand combine all of these channels to create an effective marketing campaign?
• CStrategies on how to coordinate marketing efforts using email, sms and Facebook Messenger 
• ompanies that have a solid and effective email, SMS and Facebook messaging campaign that we can learn from and what specifically are they doing to achieve success?
• How to coordinate marketing campaigns across multiple channels

Marketing Strategies Revealed in this Episode:

• What is conversion rate optimization and why it is important
• In house vs. hiring an expert
• What conversion rate should a business strive for
• Examples of companies that have great conversion rates
• Is too much conversion rate optimization a bad thing?

Marketing Strategies and Topics Covered in this Episode:

• How exactly email retargeting works
• What tools and resources are required for email retargeting to work
• Why email is still a very powerful communication tool to reach and engage with potential clients
• Businesses that have created successful email retargeting campaigns and the specific techniques they utilized

Marketing Strategies and Topics Covered in this Episode:

• How podcasting eliminates cold leads
• Ways to use podcasts for marketing strategies
• How to measure the effectiveness of podcasts
• Businesses that have been successful in using their podcasts for marketing

Marketing Strategies Revealed in this Episode:

• Scaling for an international audience
• How to internationalize your website
• Common mistakes when going international
• Adjusting messaging based on your targeted demographics

Marketing Strategies Revealed in this Episode:

• How to drive sales with Google Adwords
• How to drive sales with Social Media
• How to do outreach to land deals

Marketing Strategies Revealed in this Episode:

• How to market honesty to build a profitable brand
• How to be authentic
• Marketing mistakes to avoid

Marketing Strategies Revealed in this Episode:

• Increasing customer life through adding value
• Customer retention tools
• Determining customer lifetime value
• The best customer retention strategy

Marketing Strategies Revealed in this Episode:

• How to overcome the Perfect Product Syndrome
• How to know you’ve found the perfect product to sell online
• Private labeling secrets

Marketing Strategies Revealed in this Episode:

• How to make your products stand out in a seriously overcrowded space
• How to improve your chances of showing up high in Amazon’s internal search engine and Google
• How to tap into the Amazon shopper mindset and appeal to their buying instincts
• How to play by Amazon’s rules (and very specific do’s & don’ts) and win

Marketing Strategies Revealed in this Episode:

• Why website load speed so important when doing conversion rate optimization
• The first things that an ecommerce website needs to address to improve page load speed
• Conversion rate improvement stats when a sites speed is improved

The tools and resources that are required to improve page load speed and conversion rates

Marketing Strategies Revealed in this Episode:

• The use of quizzes in digital advertising
• What specific apps to use for online quizzes
• How to implement quizzes through social media
• How to come up with engaging questions

Marketing Strategies and Topics Covered in this Episode:

• Where does an ecommerce brand begin when it comes to Conversion rate optimization?
• The specific methodology to follow when looking to improve your conversion rates
• Standard Do’s and Don’ts when it comes to CRO
• Ecommerce businesses that have been successful with conversion rate optimization and the specific things they did to improve conversions

Marketing Strategies and Topics Covered in this Episode:

• What is word-of-mouth marketing and what are the latest practices and tactics to help promote businesses
• What are the key metrics when measuring success of a word-of-mouth marketing campaign
• What are the advantages/disadvantages of word of mouth marketing vs other types of marketing
• Companies that have been successful with word-of-mouth marketing

Marketing Strategies Revealed in this Episode:

• The 1 thing that eCommerce businesses can do to make their business better
• How eCommerce companies can generate more targeted visitors
• How eCommerce companies can get more email subscribers

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Owen Garitty, founder of FBW Media, about the critical role of brand storytelling in enhancing e-commerce conversions. They discuss how effective storytelling can create emotional connections with customers, the importance of maintaining brand loyalty, and common pitfalls brands face when implementing storytelling strategies. Owen emphasizes the need for authenticity and the long-term nature of brand narratives, while also providing insights into future trends in digital marketing and the evolving landscape of brand communication.

Key Episode Takeaways:

• Brand storytelling is essential for e-commerce success.
• The average consumer is bombarded with thousands of ads daily.
• Brands that tell compelling stories build stronger customer loyalty.
• Authenticity in storytelling is crucial to avoid consumer backlash.
• Understanding your ideal customer is key to effective storytelling.
• Silence can be a powerful strategy for brands.
• Every brand has a unique story worth sharing.
• The future of marketing will involve more automation, but authenticity must remain.
• Brands should control their narrative and not rely solely on social media.
• Emotional connections drive customer engagement and loyalty.

If you feel Owen and his team at FPW Media can help your business, you may visit:
http://www.fpwmedia.com 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/@ecommercemarketingpodcast 

Twitter: https://x.com/emarketpodcast 

Facebook:  https://www.facebook.com/ecommercemarktingpodcast 

Instagram:  https://www.instagram.com/emarketingpodcast/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• How to find your diversified marketing approach
• How to search for more efficient and cost effective advertising
• How to maximize conversions and increase ROI
• How to use free PR to get customers

In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Brett Banner, SVP of Marketing at PriceSpider, about the evolving landscape of e-commerce. They discuss Brett's journey in the industry, the challenges brands face, emerging trends, and the importance of creating shoppable experiences. The conversation also touches on the role of social media in e-commerce, the future of TikTok, and strategies for small businesses to compete in a rapidly changing market.

Key Episode Takeaways:

• Brett Banner has over 20 years of experience in e-commerce and marketing.
• The e-commerce landscape is fragmented, with brands struggling to communicate internally.
• COVID-19 accelerated the need for brands to embrace technology and adapt to digital shopping.
• Social media is becoming a primary channel for product discovery, especially for Gen Z.
• Small brands can leverage agility and digital-first strategies to compete with larger brands.
• Creating seamless shoppable experiences is crucial for driving conversions.
• Understanding consumer behavior is key to optimizing the shopping journey.
• Retail media is a growing investment area for brands, but balance is needed.
• AI-driven solutions can help small businesses scale and improve efficiency.
• Trust and transparency are essential for converting social media engagement into sales.

If you feel Brett and his team can help your business, you may visit:
https://www.pricespider.com 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/@ecommercemarketingpodcast 

Twitter: https://x.com/emarketpodcast 

Facebook:  https://www.facebook.com/ecommercemarktingpodcast 

Instagram:  https://www.instagram.com/emarketingpodcast/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• How does PPC advertising work on Amazon
• Strategies to increase PPC profit
• Managing multi-channel selling
• Time it takes to devote to Amazon selling
• Resources and tools for Amazon sellers

In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Morgan Taylor, co-founder of Jolly SEO, about the evolving landscape of SEO, particularly focusing on link building and the impact of AI on search strategies. Morgan shares insights on how businesses can adapt their SEO strategies, debunk common myths, and prioritize effective practices for e-commerce success. The conversation also touches on the importance of brand building in the age of AI and concludes with a discussion on SEO wins and lessons learned from real client experiences.

Key Episode Takeaways:

• Link building is still a vital part of SEO.
• Quality backlinks are more important than ever.
• AI tools can enhance SEO strategies, not replace them.
• Many SEO tasks can be done by business owners themselves.
• Long tail keywords can drive targeted traffic.
• Building a brand is crucial in the digital landscape.
• A strong figurehead can enhance outreach efforts.
• SEO is not as complex as many believe.
• E-commerce businesses should focus on less competitive niches.
• Networking and community engagement can lead to SEO success.
• If you feel Morgan and his team at Jolly SEO can help your business, you may visit:
  https://www.jollyseo.com 

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/@ecommercemarketingpodcast 

Twitter: https://x.com/emarketpodcast 

Facebook:  https://www.facebook.com/ecommercemarktingpodcast 

Instagram:  https://www.instagram.com/emarketingpodcast/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• Basic elements of sales psychology
• Understanding the customers journey
• Using sale psychology and customers journey to drive up sales from Facebook and Instagram Ads
• How to target specific customers on Instagram and Facebook
• How sales psychology and the customer journey differs across different social networks

Marketing Strategies Revealed in this Episode:

• Search engine optimization and how its changed over the years
• Link building and content building basic strategies
• Is content still king?
• Link building in house vs. outsourcing
• The future of SEO

Casey Hill is currently the Senior Manager of Growth at ActiveCampaign

In this episode, you will learn

• How crucial is authenticity in product reviews and video testimonials and the shift in consumer trust towards user-generated content versus polished brand-generated content

• Key strategies to transition from a highly-funded Kickstarter campaign to sustainable long-term sales

• How can eCommerce brands maintain their momentum when shifting from crowdfunding platforms to Direct-to-Consumer sales

• What marketing adjustments should businesses make as they transition from crowdfunding to D2C, and eventually to retail

•  What are the top considerations for an eCommerce brand looking to make a successful leap into retail outlets

• Based on the current trends and your experience in growth strategies, what is the next big shift or opportunity for eCommerce businesses, and how can they best prepare for it

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ 

Follow Arlen:

Twitter: https://twitter.com/askarlen  

Facebook: https://www.facebook.com/arlen.robinson.7  

Instagram: https://www.instagram.com/arlenyohance/  

LinkedIn: https://www.linkedin.com/in/arlenrobinson/  

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Brandon Cockrell has been in the business of marketing, sales, and business development for more than a decade. He is the president of Linchpin Sales Interactive, which he founded in 2016 in order to escape the corporate world and make a real difference in the lives of people looking to grow their brand.  He and his team are the marketing geniuses for the modern era. Marketing can make or break any business, and in the new age of e-commerce and everyone working from home, many feel like they're in uncharted territory. Brandon has been ahead of the game from day one and works to make his clients' marketing campaigns perform for their businesses.

In this episode, you will learn

• What exactly is Omnichannel marketing

• How an ecommerce business decides which marketing channels to focus on

• What are some tools and resources and best practices for managing marketing campaigns across multiple channels

• Examples of some ecommerce businesses that are successful in the Omnichannel marketing game and the things have they done to be successful

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Branden Moskwa has been working with creative e-commerce leaders and founders who love what they do but hate the parts they need to do. He has been a sought-after futurist and thought leader by IBM, SAP and Oracle. He writes for Hackernoon, where he recently won a contributor of the year award, for his insights and interviews with DTC-focused Inc 5000 companies.

In this episode, you will learn

• The Customer Profit Ratio (CPR) is and why it's so crucial for ecommerce businesses to understand and monitor 

• How does CPR help in making operational and business decisions

• What is the connection between CPR and marketing and how does this number help in shaping marketing strategies, particularly for ecommerce companies

• How affiliate program offers as the most missed opportunity in ecommerce marketing

• Strategies for ecommerce businesses to track and optimize their CPR while implementing an affiliate marketing program

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen 

Facebook: https://www.facebook.com/arlen.robinson.7 

Instagram: https://www.instagram.com/arlenyohance/ 

LinkedIn: https://www.linkedin.com/in/arlenrobinson/ 

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Marketing Strategies Revealed in this Episode:

• How to drive sales with email marketing
• How to build stronger relationships with email marketing
• The best tools to use for email marketing

Marketing Strategies and Topics Covered in this Episode:

• Customer retention vs. customer winback strategies
• The main aspects of SEO that an ecommerce business should focus on
• Specific SEO strategies that should be used specifically to drive growth
• Examples of businesses that have implemented successful SEO growth strategies