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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast (Claus Lauter)

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DateTitreDurée
03 Feb 2022How to get your Shopify Store Rank in Google | #078 Claus Lauter00:06:18

In this quick tip episode, I talk about the issues I see with trying to get your Shopify store ranked in Google without an SEO strategy.

Subscribe & Listen Everywhere:

You can listen and subscribe to the podcast at: Apple Podcasts/iTunes | Spotify | Amazon/Audible | Stitcher | Deezer | Google Podcast | Buzzsprout | YouTube

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.

Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.
_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/in/clauslauter

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



08 Feb 2022Increase Your ROI By Using a Robot That Handwrites Letters | #079 David Wachs00:20:55

In this episode, I speak with serial entrepreneur David Wachs, CEO and Founder of www.handwrytten.com, about how scalable, robot-based handwritten letters can improve response rates by 23% and increase ROI by 7x.

On the Show Today You’ll Learn:

  • How a unique approach to personalization can make all the difference.
  • Why clients appreciate old-fashioned communication.
  • How robots can create handwritten notes for your clients.
  • How to stand out from your competition with super personalized letters.
  • And more

Links / Social:

https://www.handwrytten.com/
https://www.youtube.com/c/Handwrytten
https://www.linkedin.com/company/handwrytten/
https://www.facebook.com/handwrytten

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



10 Feb 2022Top 9 Shopify Apps | Ecommerce Revenue TIPS | #080 Claus Lauter00:12:18

In this episode, I go through the must-have Shopify apps that I use with great success. These apps will help you make more sales and revenue.

You can find a list of the apps down below.

✅ SEO Manager https://apps.shopify.com/seo-meta-manager
✅ Smart Search & Filter https://apps.shopify.com/searchanise
✅ Loox - Photo Reviews https://apps.shopify.com/loox
✅ One Click Upsell - Zipify OCU https://apps.shopify.com/zipify-oneclickupsell
✅ Back in Stock & Restock Alerts https://apps.shopify.com/out-of-stock-1
✅ Klaviyo https://apps.shopify.com/klaviyo-email-marketing
✅ Gorgias ‑ Live Chat & Helpdesk https://apps.shopify.com/helpdesk
✅ Order Tracking at your store https://apps.shopify.com/packages24
✅ Rewind Backups https://apps.shopify.com/backup

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



14 Feb 2022Competitor Price Tracking for Shopify Merchants [Best App] | #081 Burc Tanir00:17:43

In this episode, Burc Tanir, CEO & Co-Founder of Prisync, tells me how their SaaS-based price tracking platform makes it easier for Shopify merchants to track their competitors' prices, price changes, and even their stocks.

On the Show Today You’ll Learn:

  • What you need to know about your competitors' pricing
  • Why it's hard to analyze your competitors' prices manually
  • How competitive price tracking can increase your conversion rates
  • The importance of reports in helping you find the right price
  • Why competitive price tracking will increase your revenue
  • And more

Links & Resources

Prisync Website: https://prisync.com/
Prisync Twitter: https://twitter.com/PrisyncCom
Prisync Linkedin: https://www.linkedin.com/company/prisync/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVER

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



26 Feb 2022Why A Positive Customer Experience Is A Revenue Generator | #082 Philippe Roireau00:23:19

This episode features Philippe Roireau, the Vice President of Business Development & Partnerships at Gorgias.

We talk about why a positive customer experience is a revenue generator for our eCommerce store and how your support team can become a profit center.

Gorgias is the highest-rated customer service and live chat helpdesk for Shopify and Shopify Plus stores.

On the Show Today You’ll Learn:

  • How to give superpowers to your support team
  • How to centralize your support tickets in one place
  • Why does chat help with sales
  • Why support should be a profit center
  • How machine learning (AI) can increase customer support quality and decrease the supports team workload
  • What exceptional customer service means
  • And more

Links & Resources

Website: https://gorgias.grsm.io/q1i8qdy6s0tf
LinkedIn: https://www.linkedin.com/company/gorgias/


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



04 Mar 2022How to segment your customers to improve conversions and repeat revenue | #083 John Chao00:18:24

This episode features John Chao, CEO/Co-Founder of the Data Marketing Platform Segments by Tresl.

We talk about how Tresl helps store owners and marketing teams scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics.

Segments is built to give you analytical powers, so you can uncover hidden data insights and take action via prebuilt segmentation to grow your business.

On the Show Today You’ll Learn:

  • How to segment your customers to improve conversions and repeat revenue.
  • How to use data for transformative growth
  • How a data-driven dashboard can make your life easier
  • How to calculate customer lifetime value (CLV)
  • And more

Links & Resources

Segments by Tresl https://www.tresl.co/
Segments Shopify App https://apps.shopify.com/segments

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



10 Mar 2022Drive sales on Shopify without discounts | #084 Andrew Forman00:21:13

This episode features Andrew Forman, Co-Founder and CEO of Givz.com, a donation incentives solution for Shopify.

We talk about why donations are a better option than discounts and how Shopify can merchants drive sales without discounts while reaching an increasingly socially-aware demographic.

On the Show Today You’ll Learn:

  • Why discounts are so problematic for the long-term profitability of a business.
  • Why discounts attract the wrong kind of customers.
  • Why discounts grade the value of your brand.
  • What the value of donations is for buyers.
  • And more

Links & Resources

Website https://givz.com/
Shopify App https://apps.shopify.com/convert-discounts-to-donations
LinkedIn https://www.linkedin.com/in/andrew-givz/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



17 Mar 2022New Masterclass: Become Better at Conversion Rate Optimization in One Hour | #08500:03:13

In this episode, I talk about the difference between a beautiful website and one that converts well.

New store owners usually think about conversion rates the LAST, but it's the one thing that can have the most detrimental effect on their sales.

When you increase your conversion rate by 1%, you double your sales without doing anything extra.

Don't just focus on traffic and marketing...

For a quick introduction to Conversion Rate Optimization, sign up now for our new Masterclass 'Become Better at Conversion Rate Optimization in One Hour'.

Click here to get on the Waitlist: https://www.clauslauter.com/conversion-optimization-masterclass/

_______________

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More inf

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



31 Mar 2022Billy Price on Overcoming Adversity and build an Innovative Shoe Brand | #08600:20:21

This episode features Billy Price, co-founder of BILLY Footwear, an innovative footwear company that is featured in hundreds of stores like Nordstrom and Zappos.

We talk about how the adaptive BILLY Footwear brand spiraled out of a personal need.

On the Show Today You’ll Learn:


- How he persevered after facing an unexpected tragedy.
- How to become a transformative force in the $200 billion + global footwear market.
- How to take the first step in getting into the market.
- Why it's important to be patient when designing a product or prototyping one.
- How epic failures can be an opportunity.
- And more

Links & Resources

https://billyfootwear.com/
https://www.facebook.com/billyfootwear
https://www.youtube.com/c/billyfootwear

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CON

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



05 Apr 2022Google Ads Performance Max Campaigns for Shopify | #087 Claus Lauter00:11:54

In this episode, you will learn how to create a Google AdsPerformance Max campaign.

Check out everything you need to know, and how to get started to use it for your products in your Shopify store.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



11 Apr 2022Building and running an ecommerce business as a Digital Nomad | #088 Adam Rosen00:19:57

In this episode, Adam Rosen of Email Outreach Company (eocworks.com) shares his advice on starting and running a business as a digital nomad in this episode.

On the Show Today You’ll Learn:

  • Being a digital nomad: How to make the transition
  • The difficulties of being a digital nomad
  • Tips and Tricks for location independent entrepreneurs
  • Why systems are crucial to running a location independent business
  • And more

Links & Resources

https://eocworks.com/
https://www.instagram.com/adamirosen/
https://www.linkedin.com/in/adamirosen/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info:

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



18 Apr 2022Video Creators' Tips For Using Humor In Marketing | #089 Shelby Dash and Kristina Clifford00:20:00

This episode features Shelby Dash and Kristina Clifford, the founders of take2content.com. As comedic actresses, content creators, and writers/producers, they help brands create funny viral videos that get views and drive sales.

On the Show Today You’ll Learn:

  • Why humor in marketing can increase sales
  • How to brainstorm funny video ads
  • Why brands need to be ready to take the risk
  • What makes a good video
  • And more

Links & Resources

Website: https://www.take2content.com/
Youtube: https://www.youtube.com/channel/UCzH45sZ4U-yMXMrRT0aD5_A
Instagram: https://www.instagram.com/take2content/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your con

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
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25 Apr 2022Optimize Shopify Header for more Revenue | #090 Claus Lauter00:04:49

In this episode, you will learn how to optimize your store's header for more conversions and revenue.

There are four ways we can help you. 

Which would you like help with?

  • I need help with converting website traffic into sales. 
  • I need help with revenue growth. 
  • I need help with my ecommerce business strategy. 
  • I need help with my online marketing strategy.

Message me and I'll get you the details on we can help you.

Or visit:  https://www.clauslauter.com/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Busines

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



28 Apr 2022Mobile Shopping Ads With Express Checkout | #091 Justin Campbell00:15:34

This podcast episode features Justin Campbell, founder of shopala.io. We talk about the benefits of shoppable ads and express checkouts for a smoother customer journey.

On the Show Today You’ll Learn:

  • The most common check-out issues for merchants
  • Why some checkout pages are difficult to use
  • Why too many payment options can hurt your conversion rate
  • The best way to optimize your checkout pages
  • And more

Links & Resources

https://www.shopala.io/
https://www.linkedin.com/in/justincampbellagcs/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



04 May 2022SMS Marketing for Ecommerce Brands | #092 Osa Gaius00:16:48

This podcast episode features Osa Gaius, founder and CEO of Parrot at getparrot.com. We talk about the importance of SMS marketing, online marketing strategies from physical retail stores, and when to consider SMS for your brand.

On the Show Today You’ll Learn:

  • Why SMS is the best channel for reaching people on mobile
  • Why SMS is not the same as an email marketing message
  • The importance of timing your SMS messages
  • How you can sell with SMS
  • And more

Links & Resources

https://getparrot.com/
https://www.linkedin.com/in/osagaius

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



10 May 2022Direct-To-Consumer: How to get the delivery experience right | #093 Dana von der Heide00:19:24

This podcast episode features Dana von der Heide. She is the Founder and Chief Commercial Officer of Parcel Perform at parcelperform.com, a leading delivery experience platform for businesses covering 800+ logistics carriers worldwide.

We discuss how consumer brands can deliver the best Direct-To-Consumer experience.

On the Show Today You’ll Learn:

  • How to get the delivery experience right
  • Why it is important to have all the delivery/tracking information on your website
  • What can you do to get your customer excited about their order delivery
  • How to deal with GDPR and similar Data Protection Regulations when it comes to shipping 
  • Returns and how to deal with them
  • And more

Links & Resources

https://www.parcelperform.com/
https://www.linkedin.com/in/danavonderheide

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



17 May 2022How Ecommerce Brands Can Accelerate Growth With Revenue-Based Financing | #094 Asher Ismail00:20:41

This podcast episode features Asher Ismail. Asher is the co-founder of Uncapped.com, Europe's biggest revenue-based financing firm.

He’s a serial entrepreneur and business scaling expert who has raised over $120 million in capital for his companies from angels, VC, crowdfunding, and banks.

Asher shares insights on how ecommerce brands can gain funding. Discover great tips on raising capital and optimizing your efforts so you can concentrate on growing your business.

Listeners can also unlock a special promotion from Uncapped that Ismail shares at the end of the episode.

On the Show Today You’ll Learn:


- Asher's experiences in startups and as an entrepreneur and how they led him to the idea of Uncapped
- How to choose the right fundraising option for your business
- How Uncapped Works
- And more

Links & Resources

https://www.weareuncapped.com/
https://www.linkedin.com/in/asherismail/
https://www.instagram.com/asheralways/
https://twitter.com/asher_ismail

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



24 May 2022Why You Should Consider Adding a Subscription Model to Your Business | #095 Evan Padgett00:24:02

In this podcast episode, we talk about reasons why you should add a subscription model to your business.

The episode features Evan Padgett, COO & Partner at Stealth Venture Labs. He is an e-commerce expert with over 20 years of experience in helping grow subscription e-commerce businesses from startups to enterprises.

On the Show Today You’ll Learn:

  • How do you know if a subscription model is right for your business.
  • What are the most important criteria for a subscription model.
  • How to enable a subscription model for your Shopify store.
  • How to properly forecast and measure subscription models.
  • And more

Links & Resources

https://www.stealthventurelabs.com/
https://www.linkedin.com/in/evanpadgett

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate O

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



25 May 2022Shopify Conversion Rate Optimization Tip | #096 Claus Lauter00:03:15

In this podcast episode, I give some tips on how to optimize the variant selection on your product detail page in order to increase conversion rate.

Links & Resources

https://www.clauslauter.com/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter:

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



30 May 2022Experiences From Growing Ecommerce Businesses In Emerging Markets | #097 Maximilian Rast00:16:01

In this episode, we talk about challenges you must overcome in emerging markets and why you should build your fulfillment service.

Featured guest is Maximilian Rast, Co-founder of Klar (https://www.getklar.com). He helped nearly 100 DTC brands solve their expansion and growth issues.

On the Show Today You’ll Learn:

  • Why emerging markets present challenges for ecommerce brands
  • Learn about emerging market fulfillment challenges
  • The importance of building trust with your brand
  • The benefits of centralized data for your business
  • And more

Links & Resources

https://www.getklar.com/
https://www.linkedin.com/in/maximilian-rast/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



06 Jun 2022How to create quality blog content at scale for eCommerce stores | #098 Katrina McKinnon00:17:11

In this episode, we talk with Katrina McKinnon, Founder of CopySmiths.com, about how to create quality blog content at scale for eCommerce stores.

On the Show Today You’ll Learn:

  • How creative content can help you reach your audience
  • What you need to know about content research for your copy
  • How to get visitors from a blog to a product detail page
  • What is the best frequency for posting new content online
  • And more

Links & Resources

https://copysmiths.com/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH ME:

🌟 Website: htt

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



13 Jun 2022Word of Mouth Marketing: How increase your acquisitions by 50% with a Contact Picker | #099 Jay Gibb00:16:43

In this episode, I talk with Jay Gibb, Founder and CEO of B2B SaaS company CloudSponge.com about the power of Word of Mouth Marketing and how to increase acquisitions by 50% using a Contact Picker.

On the Show Today You’ll Learn:

  • How to facilitate your clients contacts
  • How contact pickers can help you with your marketing
  • What a double-sided referral program can do for your business
  • And more

Links & Resources

Download Free Guide: https://www.cloudsponge.com/clauslauter
Website: https://www.cloudsponge.com/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



18 Jun 2022#100: Channel Update00:03:21

In this episode, I give you a quick channel update.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN

🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/in/clauslauter

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



23 Jun 2022Best Shopify Merchant Community 2022 | #101 Claus Lauter00:08:39

In this episode, I talk about our GET CONVERSIONS community where Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more.

Links & Resources

More info about the community: https://bit.ly/3yQa0UP

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP

🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
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Facebook:

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24 Jun 2022The best on-site and external search strategies for Shopify | #102 Luke Carthy00:22:25

In this episode, I talk with Luke Carthy. Luke is an eCommerce consultant specializing in strategy & search. He is also an ambassador for Doofinder.com

On the Show Today You’ll Learn:

  • What makes site search so important
  • What features your site search should have
  • What KPI's are important for optimizing your site search
  • And more

Links & Resources

https://www.doofinder.com
https://lukecarthy.com/

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  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP

🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm
________________

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Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

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13 Aug 2022Are you burned out by your Shopify store? | #103 Claus Lauter00:09:20

In this episode, I discuss tactics and strategies for preventing burnout while running your Shopify store.

On the Show Today You’ll Learn:

  • What you should focus on
  • Why you should work on your business, not in your business
  • - What strategies to implement to reduce your workload
  • And more

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  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
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  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP

🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook:

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



18 Aug 2022How to source products the right way | #104 Sebastian Herz00:26:38

In this episode of the Ecommerce Coffee Break Podcast, I talk with Sebastian Herz, Founder of Zignify Product Sourcing (zignify.net), about how to source products effectively.

On the Show Today You’ll Learn:

  • How outsourcing your sourcing process can benefit you
  • How to find the best manufacturer or supplier
  • How to ensure you produce your products in the right country
  • What a sourcing company can offer you
  • What to look for in a sourcing firm
  • And more

Links & Resources

Website: https://zignify.net/
LinkedIn: https://www.linkedin.com/in/sebastianherz/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP

🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



25 Aug 2022How to Build Trust on Your Shopify Store | #105 Claus Lauter00:06:41

In this episode of the Ecommerce Coffee Break Podcast, I talk about how to build trust on your Shopify store.

On the Show Today You’ll Learn:

  • Why you should use trust-building elements
  • What elements build trust
  • Where to position the trust-building elements
  • And more

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Please support the podcast by giving an honest Rating/Review for the show on iTunes!
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  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 COMMUNITY & COURSE: Inside GET CONVERSIONS, Shopify merchants like you come together to learn from experts how to turn more website traffic into sales, to meet and support one another, get answers to questions, and more. Our members see an average 50% conversion uplift within weeks of joining us. Members also get free access to the GET CONVERSIONS Masterclass training course (Value: $1,500 USD). Join us at https://bit.ly/3yQa0UP

🎯 CONVERSION RATE OPTIMIZATION: Check out our Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3A0qSsm
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: hello@clauslauter.com

Facebook: https://www.facebook.

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



03 Sep 2022How to use Conversion Optimization Tools | #106 Marta Rogach00:20:02

In this episode, I talk with Marta Rogach, Business Development Lead at Plerdy (www.plerdy.com), about conversion rate optimization and how to convert website visitors into buyers.

On the Show Today You’ll Learn:

  • The different approaches to conversion rate optimization
  • Why Conversion rate optimization must be data-driven
  • An overview of the tools required for conversion rate optimization
  • The advantage of an All-in-One CRO Tool
  • And more

Links & Resources

Website: https://www.plerdy.com
LinkedIn: https://www.linkedin.com/company/plerdy/
Facebook: https://www.facebook.com/PlerdyEN/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

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  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 COMMUNITY: Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. It's free! Join us at https://www.clauslauter.com/ecom-merchant-pro/
________________

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MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

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Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



07 Sep 2022How to Increase Email Deliverability | #107 Claus Lauter00:08:15

In this quick tip episode, I talk about ways to increase your email deliverability and improve your sender's reputation.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 COMMUNITY: Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. It's free! Join us at https://www.clauslauter.com/ecom-merchant-pro/
________________

CONNECT WITH ME:

🌟 Website: https://www.clauslauter.com/
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Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram: https://www.instagram.com/clauslauter/
Twitter: https://twitter.com/clauslauter
Linkedin: https://www.linkedin.com/in/clauslauter

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Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



13 Sep 2022How To Build A Brand Online | #108 Phil Kyprianou00:34:20

In this episode, I talk with Phil Kyprianou, Founder and CEO at GothRider® Badass Coffee (gothrider.com) and hubbvee.com, about how to build a brand online.

Phil is a serial entrepreneur with more than 20 years of experience in ecommerce and digital marketing. He is also the founder of multiple 6-7 figures eCommerce stores incl. GothRider® Badass Coffee (gothrider.co

On the Show Today You’ll Learn:

  • The evolution of ecommerce over the last few years
  • Gothrider's journey to becoming a brand
  • The most critical skills for new ecommerce entrepreneurs
  • What you need to know about selling consumable products online
  • Why the customer persona / customer avatar is so important
  • And more

Links & Resources

Website: https://gothrider.com
LinkedIn: https://www.linkedin.com/in/philkyprianou/
Twitter: https://twitter.com/philkyprianou

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode! 
  • Share the podcast with your family, friends, and co-workers.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________

🎯 COMMUNITY: Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. It's free! Join us at

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

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Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



15 Sep 2022How to increase revenue with AI driven recommendations | #109 Gokul Muralidharan00:21:35

In this episode, I talk with Gokul Muralidharan, CEO of Argoid.ai, about how to increase revenue with AI-driven recommendations.

Gokul combines business savvy and strong engineering skills as the CEO and Co-Founder of Argoid - a leading AI-driven recommendation engine for eCommerce on Shopify. Argoid’s product recommendations boost average order value & conversion, improving retention for Shopify companies.

This episode is sponsored by Fluorescent, a Canadian-owned design agency who have just launched their newest, boldest Shopify theme ever. Learn more at fluorescent.co.

On the Show Today You’ll Learn:

  • How Amazon grew faster by recommending products
  • How Shopify merchants can increase revenue with AI-driven recommendations
  • How hyper-personalized recommendations work
  • How to use recommendations as part of your omnichannel marketing strategy
  • And more

Links & Resources

Website: https://www.argoid.ai/
Shopify App store: https://apps.shopify.com/argoid
LinkedIn: https://www.linkedin.com/in/gokulm/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

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  • If you like the content and would like to support the podcast, you can buy me a coffee here.

Become part of our free ECOM MERCHANT PRO community to get actionable advice from other

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
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Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



21 Sep 2022How To Use Reviews The Right Way To Increase Conversions And Retention | #110 Tomasz Sadowski00:19:07

In this episode, I talk with Tomasz Sadowski, CEO at Opinew.com, about how to use reviews the right way to increase conversions and retention.

Tomasz founded Opinew, a Shopify review app, 6 years ago to make it easier to BOTH collect reviews, and use them to improve conversion rates and create more customer-focused marketing. Time permitting he also helps to run a family-owned guest house and enjoys ice skating or long hikes in the Scottish Highlands.

On the Show Today You’ll Learn:

  • The importance of reviews when selling online
  • What merchants miss out on when they use review apps
  • How reviews can increase conversions and retention
  • Designing the perfect review layout
  • And more

Links & Resources

Website: https://www.opinew.com/
LinkedIn: https://www.linkedin.com/in/tomasz-sadowski-a22a5784/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
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  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

Become part of our free ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

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Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



27 Sep 2022How To Sell Comics Online | #111 Brian Garside00:15:39

In this episode, I talk with Brian Garside, CEO of managecomics.com, about how comic shops can get their products online quickly, while also managing their ordering process for comics and other comic-related products.
 
The Manage Comics platform is used by more than 250 stores worldwide with shops in Canada, the USA, Australia, and the United Kingdom

On the Show Today You’ll Learn:

  • What you need to know about opening an online comic store
  • Why configuring a Shopify comic store looks easy, but doing it wrong can be costly
  • How to manage thousands of comics in Shopify
  • How to manage comic order processes and subscriptions
  • And more

Links & Resources

Website: https://info.managecomics.com/
Shopify App store: https://apps.shopify.com/manage-comics-subscriptions
LinkedIn: https://www.linkedin.com/in/briangarside/

Subscribe & Listen Everywhere:

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  • If you like the content and would like to support the podcast, you can buy me a coffee here.

Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
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Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



29 Sep 2022How to Generate Traffic for your Store | #112 Claus Lauter00:07:48

The topic of this quick tip episode is how to generate traffic to your Shopify store or website.

On the Show Today You’ll Learn:

- How to generate traffic using different platforms
- Why you should diversify your traffic
- How an old marketing method can generate traffic
- And more

Links & Resources

Website: https://www.clauslauter.com/
Community: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



04 Oct 2022Why use Shopify's Pre-built Section Templates | #113 Ronen Hirsch00:14:37

In this episode, I talk with Ronen Hirsch, founder of qwiqode.com, about why pre-built section templates in Shopify make store development easier.

Ronen has 18 years of experience designing and developing a variety of websites. About a year ago, he realized that he has created specific content sections for Shopify sites - which is how qwiqode was born. Qwiqode offers pre-built section templates for Shopify stores that are easily installed and highly flexible.

On the Show Today You’ll Learn:

  • What Shopify sections are 
  • How Shopify's Pre-built Templates can help you
  • Why upgrade to OS 2.0 from Shopify 1.0
  • Examples of Shopify sections
  • And more

Links & Resources

Website: https://qwiqode.com
Instagram: https://www.instagram.com/qwiqodeforshopify/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



06 Oct 2022Why Quizzes Increase Conversion Rates On Shopify | #114 Tom Coburn00:17:40

This episode features a conversation with Tom Coburn, the founder and CEO of Jebbit.com. We discuss how quizzes can be used to increase engagement, conversions, and revenue.

Tom has been named one of Forbes 30 Under 30 and Jebbit has been named one of the Top 25 Most Promising Companies in the World by CNBC. Tom is also co-founded two nonprofits: The Enjoy Life Leadership Academy, focusing on youth leadership empowerment, and the Soaring Startup Circle, helping Boston College entrepreneurs launch their companies.

On the Show Today You’ll Learn:

  • How quizzes increase conversion rates on Shopify
  • How to capture the visitor's attention
  • How to use quizzes effectively
  • The importance of selecting the right quiz topic and design
  • And more

Links & Resources

Website: https://bit.ly/3T0zhCp
Instagram: https://www.instagram.com/jebbit_inc/
Facebook: https://www.facebook.com/jebbitinc
LinkedIn: https://www.linkedin.com/company/jebbit/
Tom LinkedIn https://www.linkedin.com/in/tomcoburn/ 

Subscribe & Listen Everywhere:

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  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

Become part of our ECOM MERCHANT PRO

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



11 Oct 2022Black Friday Email Marketing Tips | #115 Claus Lauter00:09:43

In this quick tip episode, I'll give you some tips for your Black Friday email marketing.

On the Show Today You’ll Learn:

  • Why I hate Black Friday
  • Why you should rethink your email campaign
  • Tips for a successful Black Friday email campaign
  • And more

Links & Resources

Website: https://www.clauslauter.com/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clauslauter.com/ecom-merchant-pro/

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



13 Oct 2022What's Happening In Ecommerce & Marketing? | #116 Dimitris Skiadas00:26:51

This episode features a conversation with Dimitris Skiadas. We discuss what's happening in Ecommerce & Marketing in Q4 of 2022.

Dimitris is a Digital entrepreneur & Ecommerce Expert with 10+ years experience of scaling stores to 7 & 8 figures. He speaks Google Analytics and is an International Public Speaker and trainer. In addition to being the host of a Greek Mastermind event, he is also a restaurant owner, a proud husband, and a father of two daughters living in Athen

On the Show Today You’ll Learn:

  • What's happening in ecommerce & marketing at the moment
  • Things you should stop doing in your business
  • What you should focus on when running an ecommerce business
  • Ecommerce & Marketing Trends
  • And more

Links & Resources

LinkedIn: https://www.linkedin.com/in/dskiadas/
Facebook: https://www.facebook.com/dskiadas/
Instagram: https://www.instagram.com/dimitris.skiadas/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee here.

Become part of our ECOM MERCHANT PRO community to get actionable advice from other Shopify merchants who already have achieved what you are aiming for. Join here: https://www.clausla

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



18 Oct 2022How To Use Server-side Tracking On Ecommerce Sites | #117 Edward Upton00:20:32

In this episode, I talk with Edward Upton, Founder and Technical Lead at littledata.io, about how to use server-side tracking on ecommerce sites.

Edward started Littledata after experiencing first-hand the pain of getting accurate ecommerce data as an advisor for MADE.com and JD Williams group. Before that, he founded Teachable.net, a marketplace for teachers to share digital education resources.
 
On the Show Today You’ll Learn:

  • How to use server-side tracking on ecommerce sites
  • What's the difference between first and third-party cookies
  • The benefits of server-side tracking
  • How to choose the right attribution model for your business
  • And more

Links & Resources

Website: https://www.littledata.io/
Facebook: https://www.facebook.com/littledatauk
LinkedIn: https://www.linkedin.com/company/littledata/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

 Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



20 Oct 2022No Need For Complicated Analytics Dashboards | #118 Jonathan Halbrecht00:19:53

In this episode, I talk with Jonathan Halbrecht, Co-Founder and Chief Product Officer at blyp.ai about why there is no need to follow complicated analytics dashboards anymore.

Jonathan is an Experienced analytics consultant, advisor, and team leader with deep roots in ecommerce. He has over a decade of experience in designing solutions that support data-driven decisions through concise and powerful insights. As former VP of Client Consulting at Nielsen and founder of 4 data-driven companies, Jonathan co-founded Blyp to enable ecommerce SMBs to leverage data analytics at an enterprise level.

On the Show Today You’ll Learn:

  • Why people have trouble reading their data
  • How your data stack can simplify analytics
  • How Blyp helps you find opportunities
  • How AI delivers the right information at the right time
  • And more

Links & Resources

Website: https://www.blyp.ai/
Shopify App store:  https://apps.shopify.com/blypai?utm_source=referral&utm_medium=podcast&utm_campaign=ecommerce-coffee-break
LinkedIn: https://www.linkedin.com/in/jonathan-halbrecht/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

 Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



25 Oct 2022Build Omni-channel Marketing Campaigns In Minutes | #119 Vibhor Kapoor00:16:18

In this episode, I talk with Vibhor Kapoor of AdRoll, about how to use Omni-channel marketing campaigns to build personalized experiences in a matter of minutes.

Vibhor Kapoor is the Chief Marketing Officer for AdRoll (adroll.com), a marketing and advertising platform for Direct to Consumer brands. Vibhor’s charter at AdRoll includes driving growth, and leading all aspects of marketing planning, strategy development, and activity execution. 

On the Show Today You’ll Learn:

  • How to expand your ad spend without increasing the budget.
  • The best ways to maintain ads in the world of constant change
  • Will Black Friday and Cyber Monday this month surpass last year's numbers?
  • In this economic climate, how can AI help you?
  • The most common mistakes merchants make
  • And more

Links & Resources

Website: https://www.adroll.com/
Shopify App Store: https://apps.shopify.com/adroll-retargeting
LinkedIn: https://www.linkedin.com/company/adroll/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • P

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



25 Oct 2022[Shopify] Scale with Managed Integration Services | #120 Robin H. Smith00:24:13

In this episode, I talk with Robin H. Smith CEO and Co-Founder of VL OMNI about how a managed integration service can help Shopify brands.

With over 28 years of experience in supply chain and data integration, Robin H. Smith is Co-Founder and CEO of VL OMNI, a iPaaS managed service platform that is both elastic and scalable to the demands of scaling ecommerce and multichannel merchants.

On the Show Today You’ll Learn:

  • How to scale a multichannel ecommerce business with data integration 
  • How you as a Shopify merchant can do more with your data.
  • Why is it important for scaling brands to think early about integration?
  • What kind of challenges do merchants have with integrations? 
  • And more

Links & Resources

Website: https://vlomni.com/
Facebook: https://www.facebook.com/VLOMNI/
Twitter: https://twitter.com/VL_OMNI
LinkedIn: https://www.linkedin.com/company/virtual-logistics-inc/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



01 Nov 20225 Ways to Increase Your Amazon Conversion Rate | #121 Ryan Flannagan00:27:02

This episode features a conversation with Ryan Flannagan, CEO and Founder of Nuanced Media at nuancedmedia.com. We discuss five ways to increase your Amazon conversion rate and accelerate revenue.

Ryan Flannagan is the CEO and Founder of Nuanced Media, an international eCommerce marketing agency. Ryan has over 15 years of experience in eCommerce, multi-channel digital marketing, and third-party marketing. As Founder and CEO of Nuanced Media, he has worked with hundreds of companies to establish best practices, focusing on the 20 percent of effort that produces 80 percent of revenue.

On the Show Today You’ll Learn:

  • 5 ways to increase your Amazon conversion rate
  • How can you combine Shopify & Amazon, so that each of the sites profits
  • Amazon action plan
  • Are Google sales more profitable or Amazon’s
  • How to establish your brand on Amazon
  • And more

Links & Resources

Website: https://nuancedmedia.com/
LinkedIn https://www.linkedin.com/in/RyanFlannagan/
Facebook: https://www.facebook.com/NuancedMedia/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to inv

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



02 Nov 2022The Impact of Artificial Intelligence and Deep Tech on eCommerce Marketing | #122 Debarshi Chaudhuri00:18:33

This episode features a conversation with Debarshi Chaudhuri. He is one of the founders of Maverick at trymaverick.com, a startup that uses AI-generated deep fakes to help ecommerce brands create personalized videos at scale for their customers.

We discuss how Artificial Intelligence (AI) and Deep Tech are having an impact on ecommerce marketing today.

On the Show Today You’ll Learn:

  • How to make the shopping experience of your customer as personalized as possible
  • How videos play a vital role in merchants’ success
  • Where to get customers' data
  • How to make AI-generated videos for your customers
  • What sort of equipment to use for video recording (Basic or High end)
  • And more

Links & Resources

Website: https://www.trymaverick.com/
LinkedIn https://www.linkedin.com/company/trymaverick/
Twitter: https://twitter.com/trymaverick

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Ins

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



05 Nov 2022Headless eCommerce vs Traditional eCommerce | #123 Synim Selimi00:23:50

This episode features a conversation with Synim Selimi and Shkumbin Maxhuni of sogody.com. We discuss why headless ecommerce is outperforming traditional ecommerce stores.

Sogody is a martech company working on creating granular digital experiences to have clients convert without pitching. They work with international brands, including Samsung, Cheil, Creative CX, Thrasio and enable growth for many more ecommerce businesses.

On the Show Today You’ll Learn:

  • Headless ecommerce: what is it?
  • The benefits of a Headless ecommerce store
  • Why stores should use Headless
  • Headless vs traditional e-commerce costs
  • A/B testing of ecommerce stores
  • And more

Links & Resources

Website: https://sogody.com/
LinkedIn: https://www.linkedin.com/company/sogody
Twitter: https://twitter.com/sogodycom
Instagram: https://www.instagram.com/sogodycom/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful gue

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



07 Nov 20223D Augmented Reality App Improves Shopify Conversions | #124 Gaurav Baid00:17:58

This episode features a conversation with Gaurav Baid, Founder & chief product officer at Avataar (avataar.ai). We discuss how augmented reality solutions can help increase conversions and sales for Shopify merchants.

On the Show Today You’ll Learn:

  • How AI and 3D augmented reality solutions can benefit customers and merchants
  • Best-case scenarios for using 3D augmented reality
  • The process of converting products into interactive 3D images
  • Which kind of size store would really profit from this technology
  • How a merchant should prepare before using 3D augmented reality
  • And more

Avataar is the world's first out-of-the-box 3D and interactive augmented reality solution that is shaping consumers’ online buying behavior. Avataar delivers life-size 3D and augmented reality (AR) first experiences across all consumer touchpoints (web, in-app, and social channels) using proprietary technology and 10+ US patents.

Links & Resources

Website: https://www.avataar.ai/
Shopify App Store: https://apps.shopify.com/avataar
LinkedIn: https://www.linkedin.com/company/avataar-/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



10 Nov 2022Watch This To Boost Your Business! 5 Things You Need To Do...00:09:18

Here are some tips and strategies on how you can increase your productivity and work less to achieve better results in your business.

Want to get in front of 1000's of Shopify merchants and business owners?
Become a featured interview guest on the show.

More info: https://www.clauslauter.com/podcast-guest-application/


Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
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MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



12 Nov 2022Why Your Customers Unboxing Experience Is Important | #125 Dru Carpenter00:16:45

This episode features a conversation with Dru Carpenter, Founder & CCO of Slippy.io. We discuss how brands can personalize the unboxing experience and why this is important.

On the Show Today You’ll Learn:

  • The best Marketing channel with a high opening rate
  • How to can increase the lifetime value of your customers
  • Why the unboxing experience of the customer is so crucial
  • Why personalization is essential
  • And more

Dru Carpenter is the Founder & CCO of Slippy.io. Dru started selling online ~ 6 years ago and joined a fulfillment company called Huboo as one of their first sales hires. He helped scale that business to Series B, and then decided to jump back into the early-stage startup world by joining a company called Scribeless, which provides “handwritten" direct mail services.

Combining his experience in selling and then providing fulfillment and direct mail services, he founded slippy to create a new marketing channel for eCommerce and enable brands to personalize the unboxing experience.

Links & Resources

Website: https://www.slippy.io/
LinkedIn: https://www.linkedin.com/company/slippyio/about/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



15 Nov 2022Shop Social - A new trend? | #126 Dana Roefer00:16:08

In this episode, I talk with Dana Roefer, about the concept of social shopping. Dana is dedicated to showing potential social shoppers how they can change their lives by relying on their circle of entrepreneurs—their social sellers.

On the Show Today You’ll Learn:

  • The concept of social shopping
  • What kind of strategies should merchants follow to make their product worthy?
  • How can your customer assist you in staying focused?
  • An overview of the book "Shop Social"
  • And more

Dana Roefer is a social selling corporate consultant and LifePlan facilitator who is on a mission to help women recognize their worth, live with intentionality, and transform their buying habits.

An active social shopper, she believes that building a micro-community of experts with a vested interest in your well-being is the key to optimal, focused investing in yourself, your home, and your family.

Links & Resources

Website: https://www.danaroefer.com/
Amazon: https://www.amazon.com/Shop-Social-Connect-Products-Support/dp/1544531206
Instagram: https://www.instagram.com/danaroefer/
LinkedIn: https://www.linkedin.com/in/danaroefer/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



17 Nov 2022Why Shopify Brands Should Be Obsessed With User Experience | #127 Adrien Levinger00:15:58

In this episode of the Ecommerce Coffee Break Podcast, I talk with Adrien Levinger, Founder & CEO of FAV Solution. We discuss UX/UI best practices and why Shopify brands should be obsessed with user experience.

On the Show Today You’ll Learn:

  • How to build a website that is usable for a customer.
  • How should a user journey look on a Shopify store.
  • How should you do user testing once you go online.
  • What do you do if the site content is too heavy.
  • And more

Adrien has a Master of Science in Engineering from Telecom Paris, a top tech school in France.  He combines strong technical engineering knowledge and a unique Client-side experience. FAV Solution is a leading eCommerce dev agency in the US, a Shopify Plus Partner, and a member of 1% for the Planet.

Links & Resources

Website: https://favsolution.com/
LinkedIn: https://www.linkedin.com/in/adrien-levinger/
Chrome extension to check image size vs rendered on screen: https://chrome.google.com/webstore/detail/image-details/aenkfgeagkbpmkbchfbfnkcefogmnboc?hl=en
Tinyjpg to optimize image weight:  https://tinyjpg.com/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



23 Nov 2022How Loyalty Can Help Merchants Survive The 'Opt-Out Era' | #128 Fiona Stevens00:16:13

In this episode of the Ecommerce Coffee Break Podcast, I talk with Fiona Stevens, Head of Marketing at LoyaltyLion.com. Our discussion focuses on the opportunities loyalty programs can bring to businesses. Hint: It's so much more than just giving your customers points.

On the Show Today You’ll Learn:

  • How can you make your customers to stay loyal?
  • How can a loyalty program help in this modern upgrading world?
  • Ideas to make your brand more personalized for your customer
  • How can your given points as a brand to your customer can be worthless?
  • How often do you think do you need to get in touch with your customers?
  • And more

Fiona Stevens is the Head of Marketing at LoyaltyLion at loyaltylion.com, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. Fiona has 14 years experience in Marketing, having worked in-house and agency side across functions including PR, SEO, and content. She has specialized in loyalty for retail and ecommerce brands for the past eight years and loves to talk about retention and driving revenue from existing customers.

Links & Resources

Website: https://loyaltylion.com/
Shopify App Store: https://apps.shopify.com/loyaltylion
LinkedIn https://www.linkedin.com/company/loyaltylion/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



25 Nov 2022The Advantages of Shipping Insurance for Shopify Merchants | #129 Jared Haas00:17:55

In this episode, I speak with Jared Haas of UPS Capital about porch piracy and other shipping issues. We will discuss what insurance options you have for your ecommerce stores.

On the Show Today You’ll Learn:

  • An insight into how shipping companies operate.
  • How to communicate with your customer about making their deliveries safer.
  • How Shopify merchants can get one-click package protection for their business.
  • How the InsureShield App for Shopify can significantly improve your conversion rate.
  • And more

Jared Haas is the Digital Agile Solutions Supervisor at UPS Capital. He has been with UPS Capital for just over three years and has been an instrumental part in the creation of UPS Capital’s InsureShield App for Shopify, an app designed to help brands improve their conversion rate, brand affinity, and brand loyalty by protecting against shipping mishaps, including porch piracy. The InsureShield app gives consumers and merchants opt-in options for shipping insurance protection on orders.

Links & Resources

Website: https://upscapital.com/resources/consumer-elected-insurance/
Shopify App store: https://apps.shopify.com/insureshield

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



26 Nov 2022How to Make Money Online with Digital Assets | #130 Blake Hutchison00:17:46

In this episode, I speak with Blake Hutchison, CEO of Flippa.com, about successfully investing into digital assets and what you need to know before buying a new website. Listen to the end to learn about new online business opportunities.

On the Show Today You’ll Learn:

  • How to sell your digital asset once it reaches a certain size
  • How you can build up your asset to the point where someone would be interested in buying it
  • Which numbers, figures, and stats will a potential buyer be looking for
  • What a buyer would look for in a perfect-world scenario
  • And more

Blake Hutchison is the CEO of Flippa.com, the world's largest marketplace to buy & sell online businesses. Blake leads the team as they build out a product empowering exit and ownership for business owners and entrepreneurs globally. Prior to running Flippa, Blake held leadership roles across multiple fast-growth tech businesses across E-commerce and SaaS.

Links & Resources

Website: https://flippa.com/
LinkedIn: https://au.linkedin.com/in/blakehutchison

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



27 Nov 2022Popup Tips to Boost Your Conversion Rate | #131 Eric Melchor00:19:33

This episode features a conversation with Eric Melchor, the Personalization Ambassador at OptiMonk, and host of the Innovators can Laugh podcast.

We discuss why Popups are one of the best ways to generate leads and sales for your ecommerce store.

On the Show Today You’ll Learn:

  • What are the misconceptions about CRO?
  • What is web personalization and CVO (customer value optimization)?
  • What is OptiMonk and what problems does it solve?
  • What are examples of a poor customer digital experience?
  • What are some actionable steps that listeners can take to create more delightful and surprising web experiences 
  • And more

Eric Melchor is the Personalization Ambassador at OptiMonk and host of the Innovators can Laugh podcast. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization-obsessed startups like Bonjoro and OptiMonk and is currently providing mentoring for SaaS companies who are starting Partnership marketing channels or want to create fun personalized shopping experiences with ease.

Links & Resources

Website: https://www.optimonk.com/
Shopify App store: https://apps.shopify.com/optimonk/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



29 Nov 2022Use AI to Optimize Your Marketing | #132 Josip Begic00:18:00

In this episode of the Ecommerce Coffee Break Podcast, I talk with Josip Begic, founder of Lebesgue.io. We discuss how to use AI to combine your business data, your competitors' data, and overall marketing trends to figure out how to optimize your marketing.

On the Show Today You’ll Learn:

  • Mistakes people make when spending their marketing budget
  • The best ways to optimize your ad spend
  • Strategies for competing in the market
  • The most important reporting tool for Shopify merchants
  • Facebook, Google, Shopify. What is their relation?
  • And more

Josip Begic is a mathematician who spent $20M on Facebook and Google ads for Shopify stores. Worked as a head of growth for 3 YC companies (all on Shopify). Now he is the founder of Lebesgue: Smarter Marketing - an app that works as your Artificial Intelligence CMO.

Links & Resources

Website: https://lebesgue.io/
Shopify App store: https://apps.shopify.com/advertising-insights
LinkedIn: https://www.linkedin.com/company/lebesgue/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast


MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



09 Dec 2022How To Influence The Shopper Journey With Video | #133 Ajay Bam00:20:50

This episode features a conversation with Ajay Bam. We discuss why you need to harness the power of video for your marketing.

On the Show Today You’ll Learn:

- How to influence the shopper journey with video
- The power of video for personalized marketing
- How to use UCG content for your marketing
- Why video SEO is important
- And more

Ajay is currently the co-founder and CEO of AI innovator Vyrill.com, a U.C. Berkeley Skydeck-founded startup. Ajay pioneered the adoption of mobile devices for personalized loyalty, rewards, offers, and payment management. He is a recipient of many issued patents in the mobile commerce space. Ajay is an alum of the University of Mumbai, East Tennessee State University, and Babson College with degrees in Computer Science and an MBA.

Links & Resources

Website: https://www.vyrill.com/
Shopify App Store: https://apps.shopify.com/vyrill
LinkedIn: https://www.linkedin.com/company/vyrill/
Instagram: https://www.linkedin.com/company/vyrill/
LinkedIn: https://www.linkedin.com/in/ajaybam/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



11 Dec 2022How To Win In A World Of Disingenuous User Generated Content | #134 Boris Zlatkin00:16:26

This episode features a conversation with Boris Zlatkin, the founder of trusta.app. We discuss how to win in a world of disingenuous user-generated content.

On the Show Today You’ll Learn:

- What is the best way to create user-generated content?
- What can you do to motivate people to create customer-generated content (Video Testimonials) for you?
- How much user-generated content do you need?
- When using Shopify, how does the implementation work
- And more

Boris has 10 years of experience in marketing and performance marketing. He was head of marketing for a gift card marketplace ($50M yearly revenue) in 2016-2017, founded and exited a customized jewelry brand, was head of digital at spot.io and VP of marketing at moodifypet.co.uk, a $1M arr subscription business.

Links & Resources

Website: https://trusta.app/
Shopify App Store: https://apps.shopify.com/trusta?
LinkedIn: https://www.linkedin.com/in/boris-zlatkin-47407839/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



14 Dec 2022How To Boost AOV With Custom Thank You Page Upsell Funnels | #135 Ruth Even Haim00:17:45

This episode features a conversation with Ruth Even Haim, co-founder of ReConvert. We discuss how to boost your average order value (AOV) with custom thank you page upsell funnels.

On the Show Today You’ll Learn:

  • The concept of upselling and cross-sell
  • How do upsells and cross-sells affect revenue and conversions
  • The best ways to upsell on the thank you page
  • How Reconvert can help ecommerce merchants make more money with less effort
  • And more

Ruth isn't your typical entrepreneur - she began her career working in the military's IT department before moving to a project lead role in high tech. During this time, she built a small e-commerce business as a side hustle - through that experience, she learned to think like a merchant and see where Shopify's apps store was missing solutions. Together with her co-founder & brother Eric, Ruth has built several amazing products - including Reconvert Upsell, the most popular upsell app on the Shopify platform. ReConvert boasts almost 40,000 active stores and has generated over 3M in revenue for online brands like Tushy, Dress barn, and more.

Links & Resources

Website: https://www.reconvert.io/
Shopify App Store: https://apps.shopify.com/reconvert-upsell-cross-sell
LinkedIn: https://www.linkedin.com/in/ruth-even-haim-b81b7269/l

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



20 Dec 2022Sell More With Product Bundles | #136 Leigh Barnes00:19:57

This episode features a conversation with Leigh Barnes, Chief Technology Officer at weareeight.com . We talk about the topic "What are bundles / bundling?"

On the Show Today You’ll Learn:

  • How do bundles work?
  • Examples of bundles, e.g. Pre-made bundles, pick & mix, shop the look, gift boxes
  • When is the right moment to present the bundle to your customer
  • How bundle discounting works
  • What a Bundle Builder can do for you
  • And more

Links & Resources

Website: https://www.bundlebuilder.app/
Shopify App Store: https://apps.shopify.com/bundlebuilder
LinkedIn: https://www.linkedin.com/company/weareeight

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



28 Dec 2022WhatsApp for Sales, Marketing, and Support | #137 Prakhar Vats00:25:54

This episode features a conversation with Prakhar Vats one of the Founding members at LimeChat.ai. We discuss how to use WhatsApp for sales, marketing, and support.

On the Show Today You’ll Learn:

  •  The benefits of WhatsApp for online shopping and e-commerce
  • What Artificial Intelligence (AI) I can do for your customer communication
  • The best way to use WhatsApp for sales
  • AI's ability to handle unusual requests
  • Implementing AI in Shopify on a technical level
  • And more

Links & Resources

Website: https://www.limechat.ai/
Shopify App Store: https://apps.shopify.com/limechat-shop
LinkedIn: https://www.linkedin.com/in/prakharvats/
Instagram: https://www.instagram.com/limechat.ai/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in th

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



30 Dec 2022Year End Wrap Up & A Look Ahead to 2023 - Ecommerce Coffee Break Podcast00:03:24

Just a quick thank you to all our listeners and a preview of what to expect in 2023.

More info http://ecommercecoffeebreak.com/


Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.
  • If you like the content and would like to support the podcast, you can buy me a coffee he

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



03 Jan 2023Why Community Strategies Are Critical To Brands | #138 Tarek Mehio00:18:41

This episode of the Ecommerce Coffee Break Podcast features a conversation with Tarek Mehio of peerboard.com. We discuss why community strategies are important for brands.

On the Show Today You’ll Learn:

  • How a community can benefit your brand
  • How should a merchant approach community building
  • When to invite customers into the community
  • How do you get your community off the ground?
  • And more

Links & Resources

Website: https://peerboard.com/
Shopify App Store: https://apps.shopify.com/peerboard
Peerboard community: https://community.peerboard.com/
LinkedIn: https://www.linkedin.com/in/tarek-mehio-08805845


Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and mo

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



05 Jan 2023Turning Customers And Community Into Affiliates | #139 Noah Tucker00:19:47

This episode of the Ecommerce Coffee Break Podcast features a conversation with Noah Tucker, Founder and CEO at Social Snowball. We discuss how to turn customers and communities into affiliates.

On the Show Today You’ll Learn:

  • What is the significance of affiliate marketing
  • Getting your affiliate program up and running
  • The benefit of Social Snowball for merchants & affiliates
  • How and when to pay your affiliates
  • And more

Links & Resources

Website: https://socialsnowball.io/
Shopify App Store: https://apps.shopify.com/social-snowball
LinkedIn: https://www.linkedin.com/company/social-snowball-app/


Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please als

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



10 Jan 2023Blended Traffic Mistakes (Cold Vs Warm Traffic) | #140 Leo Ebbert00:22:33

This episode of the Ecommerce Coffee Break Podcast features a conversation with Leo Ebbert, founder and president of Exact Click Digital. We discuss blended traffic mistakes (cold vs warm traffic).

On the Show Today You’ll Learn:

  • The biggest traffic mistakes people make
  • Modeling conversion: what is it?
  • Why don’t you need a third-party tracker
  • Are AI campaigns for ads more effective than manual campaigns?
  • And more

Leo Ebbert is the founder and president of Exact Click Digital, a boutique agency specializing in paid ads management. He began his career as a Certified Public Accountant at Deloitte in Phoenix AZ. In 2007 he founded Exact Click Digital in his hometown of Knoxville, TN. Since founding Exact Click Digital, Leo and his team have helped dozens of brands drive over 1,000,000 conversions through paid advertising

Links & Resources

Website: https://exactclickdigital.com/
LinkedIn: https://www.linkedin.com/in/leo-ebbert-170a256/


Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Dee

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



11 Jan 2023Bonus Episode: An Interview with OpenAI GPT-3 Avatar Sophie00:07:40

In this episode of the Ecommerce Coffee Break Podcast, listen in on a conversation with Sophie, an AI-powered avatar and digital human created using OpenAI's GPT-3 technology. Topics include Shopify, the latest developments in ecommerce, and the implications of artificial intelligence in the field.

On the Show Today You’ll Learn:

  • An overview of what's going on in ecommerce.
  • Is artificial intelligence helpful when shopping online?
  • Does artificial intelligence assist shoppers in making decisions?
  • The advantages of selling online
  • And more

Links & Resources

Website:: https://iamsophie.io/
Website: https://chat.openai.com/
Website: https://digitalhumans.com/


Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to ou

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



17 Jan 2023What Entrepreneurs Should Keep In Mind To Succeed | #141 Thomas Smale00:25:49

This episode of the Ecommerce Coffee Break Podcast features a conversation with Thomas Smale, Founder, and CEO of FE International. We discuss what entrepreneurs should keep in mind to succeed.

On the Show Today You’ll Learn:

  • How does a business become sellable?
  • The characteristics that make a business owner or entrepreneur successful
  • How can a merger acquisition work for small and medium businesses?
  • How viable is it to sell a business now? Should entrepreneurs wait until the economy recovers?
  • And more

Thomas Smale is the CEO of FE International, an M&A advisory firm for mid-market SaaS, eCommerce, and content businesses. He's an authority on e-commerce, SaaS, and content and established the category of M&A advisory for online businesses. He has 12 years of experience, has grown FE International into a global award-winning firm and has consulted on over $1B in lifetime acquisitions.

Links & Resources

Website: https://feinternational.com/
LinkedIn: https://www.linkedin.com/company/feinternational/


Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



18 Jan 2023Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands00:00:30

The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify.

Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue.

You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, and entrepreneurship. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others.

Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more.

With 300+ episodes, you're sure to find something that will help you grow your business faster.

Join over 20,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings. Ranked among the top 5% most popular global shows on ListenNotes, the podcast stands as the fastest-growing in the Shopify ecosystem.

New episodes are released twice a week. Please follow, rate, and review the podcast if you enjoy it.

For show notes, inquiries about becoming a guest, or sponsoring the podcast, please visit https://ecommercecoffeebreak.com/

Subscribe to our weekly newsletter: https://newsletter.ecommercecoffeebreak.com/ 

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



20 Jan 2023Facebook Ad Troubles: Understanding The Drop And How To Fix It | #142 Brendan Hughes00:26:10

This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it.

On the Show Today You’ll Learn:

  • How did Apple iOS 14.5 affect Facebook ads
  • Is Facebook advertising still worth it
  • How to shift budgets in your ad campaigns
  • What is an ads trading desk
  • What is Optily's role in helping Shopify merchants with paid advertising

Brendan Hughes has worked in eCommerce marketing for decades on both the ad-selling and ad-buying sides of the business. Throughout the years, he’s seen the issue of walled gardens and siloization of data from platforms such as Facebook and Google come up as a problem again and again. Since 2019, Brendan has led the team at Optily where he is focused on solving this problem for Shopify merchants. Optily self-service app enables merchants to optimize their cross-channel ad spend instantly across campaigns to grow sales.

Links & Resources

Website: https://www.optily.com/
Shopify App Store: https://apps.shopify.com/optily
LinkedIn: https://www.linkedin.com/company/optily/


Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | A

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



24 Jan 2023Making Websites Accessible for People with Disabilities: What you Need to Know | #143 Bet Hannon00:26:10

This episode of the Ecommerce Coffee Break Podcast features a conversation with Bet Hannon, CEO & Founder of accessicart.com.

Join us as we delve into the crucial topic of website accessibility for people with disabilities. We'll be exploring the key considerations and providing an overview of the laws and tools available to make sure everyone can access your website.

On the Show Today You’ll Learn:

  • How to make websites accessible for people with disabilities
  • How to optimize Shopify stores for accessibility
  • Website accessibility laws: what you need to know
  • Examples of accessibility tools

Bet grew up in a retail family, learning to make change for customers at age 6 in her grandparent's corner grocery. She founded a digital services agency in 2008, and over the last five years, she and her team have increasingly specialized in website accessibility and eCommerce. They rebranded as AccessiCart last year, and they delight in helping merchants of all sizes find ways to make their websites work better for people with disabilities.

Links & Resources

Website: https://accessicart.com/
Twitter: https://twitter.com/AccessiCart
LinkedIn: https://www.linkedin.com/company/accessicart/


Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



26 Jan 2023Shopify Apps Are Harming Your Page Speed | #144 William Belk00:31:24

In this episode of the Ecommerce Coffee Break Podcast, I speak with William Belk, a seasoned software and product designer/developer with 20 years of experience. We discuss the topic of speed optimization for Shopify websites and delve deeper into ways to improve site speed and what factors are important to consider.

On the Show Today You’ll Learn:

  • How important is the page speed of a website?
  • How Shopify is handling page speed.
  • Can Shopify apps kill your store? Here's how & why. 
  • What you should do before hiring a developer to optimize your website.

William is the founder of pagedoctor.com and has released 5 apps on the Shopify app store since 2017. William helps with complex Shopify projects, web performance optimization, SEO strategy and improvement for Google Search, or Lean process improvement.

Links & Resources

Website: https://www.williambelk.com/
Website: https://www.pagedoctor.com
Shopify App store: https://apps.shopify.com/partners/william-belk
LinkedIn: https://www.linkedin.com/in/williambelk/

Episode Sponsor

Today’s episode is made possible by our friends at BundleBuilder.

With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!

Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.

Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.

Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



31 Jan 2023The Future Of Online Consignment | #145 Jon Staab00:22:00

This episode of the Ecommerce Coffee Break Podcast features a conversation with Jon Staab, CEO of consigncloud.com and we discuss the future of online consignment.

On the Show Today You’ll Learn:

  • How does consignment work, and how does it interact with e-commerce? 
  • What are the unique challenges of a consignment store?
  • Processes involved in consignment
  • Consignment and Shopify: how do you connect them?

Jon is a software developer-turned-CEO of a small company in northern Idaho producing cloud software to help consignment and resale shops succeed. Although he began as a software developer, the last seven years of serving resale shops and growing his business have taught him a thing or two about the impact software can have on the real world.

Links & Resources

Website: https://www.consigncloud.com/
LinkedIn: https://www.linkedin.com/company/consigncloud/
Facebook: https://www.facebook.com/ConsignCloud
Instagram: https://www.instagram.com/consigncloud/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3HJuTER


Episode Sponsor

Today’s episode is made possible by our friends at AccessiCart.

AccessiCart helps with accessibility compliance and making your site work better for ALL your customers.

Estimates are that 20% of all adults have a disability that requires accommodation. If a blind person can't enter a payment, you've lost a sale.

AccessiCart can help. They work alongside your in-house teams to help you identify issues so your site can work better for more people, including people with disabilities.

Get $250 off an audit of any size, including a mini-audit on your checkout -- a common place to find issues. At https://accessicart.com/ use the code "COFFEEBREAK".

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



02 Feb 2023Google and Facebook Ads Simplified: Streamline Your Online Advertising Strategy | #146 Andy Janaitis00:22:45

This episode of the Ecommerce Coffee Break Podcast features a conversation with Andy Janaitis, founder and chief strategist of ppcpitbulls.com and we discuss his favorite (simple) setup for Google and FB/Insta ads for small to medium brands.

On the Show Today You’ll Learn:

  • The influence of Google Ads on small-to-medium businesses
  • Steps to easily enter the world of paid advertising
  • The various options offered by Google to target the right audience
  • The timeline for algorithm optimization and results-based testing
  • The relative strength of Google in comparison to other advertising platforms

Andy Janaitis, founder of PPC Pitbulls, helps build authentic customer relationships and increase sales through ecommerce marketing. He uses data-driven strategies in Google Ads to drive results. With a focus on understanding clients' businesses, Andy believes in keeping marketing simple, making decisions with data, and pivoting to success. Get started on your digital marketing journey with a free strategy session at ppcpitbulls.com.

Links & Resources

Website: https://ppcpitbulls.com/
LinkedIn: https://www.linkedin.com/company/ppc-pitbulls/
YouTube: https://www.youtube.com/channel/UCNAmAY0uHbCvhmtw5wvIBWQ

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3l76Yqo

Episode Sponsor

Today’s episode is made possible by our friends at AccessiCart.

AccessiCart helps with accessibility compliance and making your site work better for ALL your customers.

Estimates are that 20% of all adults have a disability that requires accommodation. If a blind person can't enter a payment, you've lost a sale.

AccessiCart can help. They work alongside your in-house teams to help you identify issues so your site can work better for more people, including people with disabilities.

Get $250 off an audit of any size, including a mini-audit on your checkout -- a common place to find issues. At https://accessicart.com/ use the code "COFFEEBREAK".

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



07 Feb 2023Maximizing Staffing Success: Transforming Struggles into Strength | #147 Nerissa Chaux00:25:27

This episode of the Ecommerce Coffee Break Podcast features a conversation with Nerissa Chaux, co-Founder & director of Filta (filtaglobal.com) and host of the world's largest Official Shopify meetup. Join the conversation with Nerissa Chaux as she reveals how to turn staffing headaches into a thing of the past.

On the Show Today You’ll Learn:

  • Uncover the top recruitment challenge faced by online merchants.
  •  Gain clarity in the recruitment process to find the ideal candidate.
  • Locate the perfect fit for your team with Nerissa Chaux's expert tips.
  • Discover crucial interview questions to ask after the first stage.
  • Learn how to align in-house and outsourced teams with Nerissa Chaux's seamless strategy.

Links & Resources

Website: https://www.filtaglobal.com
Facebook: https://www.facebook.com/filtaglobal/
Instagram: https://www.instagram.com/filtaglobal/
LinkedIn: https://www.linkedin.com/company/filta/
TikTok: https://www.tiktok.com/@filtaglobal

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3YpPX9H

Episode Sponsor

Today’s episode is made possible by our friends at AccessiCart.

AccessiCart helps with accessibility compliance and making your site work better for ALL your customers.

Estimates are that 20% of all adults have a disability that requires accommodation. If a blind person can't enter a payment, you've lost a sale.

AccessiCart can help. They work alongside your in-house teams to help you identify issues so your site can work better for more people, including people with disabilities.

Get $250 off an audit of any size, including a mini-audit on your checkout -- a common place to find issues. At https://accessicart.com/ use the code "COFFEEBREAK".

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



09 Feb 2023Ecommerce Revenue Boost: The Benefits of an AI-Powered Sales Associate | #148 Shauli Mizrahi00:19:57

This episode features a conversation with Shauli Mizrahi, Co-founder and CTO of Rep AI at hellorep.ai. We explore the benefits of an AI-powered sales associate and how it can transform your ecommerce business.

On the Show Today You’ll Learn:

  • The biggest challenge in personalizing the user experience in e-commerce stores
  • How AI can assist in selling products and improving the product catalog display
  • The sources of data that AI utilizes for e-commerce stores
  • Available resources for merchants to learn about AI tools
  • The impact of AI on average order value conversions and lifetime customer value
  • Ways to improve overall success in e-commerce stores through AI

Links & Resources

Website: https://www.hellorep.ai/
LinkedIn: https://www.linkedin.com/in/shaulimizrachy/
Twitter: https://twitter.com/repaiteam
YouTube: https://www.youtube.com/channel/UC0mJlS0EJUkHyJkvs-LpOOQ
Facebook: https://www.facebook.com/Repaiteam

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3YpPX9H


Episode Sponsor

Today’s episode is made possible by our friends at AccessiCart.

AccessiCart helps with accessibility compliance and making your site work better for ALL your customers.

Estimates are that 20% of all adults have a disability that requires accommodation. If a blind person can't enter a payment, you've lost a sale.

AccessiCart can help. They work alongside your in-house teams to help you identify issues so your site can work better for more people, including people with disabilities.

Get $250 off an audit of any size, including a mini-audit on your checkout -- a common place to find issues. At https://accessicart.com/ use the code "COFFEEBREAK".

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



14 Feb 2023The Secret to Ecommerce Growth: Harnessing the Power of Data Integration | #149 Robin H. Smith00:26:19

In this episode, I talk with Robin H. Smith, CEO and Co-Founder of VL Omni. Join us as we delve into the world of data integration and discover why it's so essential for the success of ecommerce businesses.

On the Show Today You’ll Learn:

  • The significance of having good data and how to identify it from bad data.
  • How you as a Shopify merchant can do more with your data.
  • How to maximize your data as a Shopify merchant
  • The benefits of early planning for data integration in scaling your br

Links & Resources

Website: https://vlomni.com/
Request a Strategic Consultation: https://vlomni.com/strategic-ecommerce-consultation/
VL OMNI Shopify Plus Partner: https://vlomni.com/shopify-plus/
LinkedIn: https://www.linkedin.com/company/virtual-logistics-inc/


Get access to more free resources by visiting the podcast episode page at http://bit.ly/3S3VdNO


Episode Sponsors

AccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



14 Feb 2023How DTC brands can grow sustainably in 2023 | #150 Rohit Maheshwaran00:22:16

This episode of the Ecommerce Coffee Break Podcast features a conversation with Rohit Maheshwaran, Co-founder of Moda, at getmoda.io. We discuss how DTC brands can grow sustainably in 2023.

On the Show Today You’ll Learn:

  • Why is retention important for growth in 2023?
  • Retention strategies DTC brands should adopt.
  • Must have automations that brands can leverage for driving retention
  • How can new-age platforms help in customer retention?
  • How is Moda helping DTC e-commerce brands grow sustainably?

Links & Resources

Website: https://www.getmoda.io
LinkedIn: https://www.linkedin.com/company/getmodadotio
Facebook: https://www.facebook.com/getmodadotio

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3E5AGmi


Episode Sponsors

AccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



15 Feb 2023How to Build a Social Media Following on Every Platform | #151 Derek Videll00:23:26

In this episode of the Ecommerce Coffee Break Podcast, we have the pleasure of speaking with Derek Videll, an accomplished entrepreneur, and social media expert. Derek is the Founder of SocialBamboo.com, Host of the Social Media Entrepreneurs Podcast, and Inventor of The Social Launch Formula. Our conversation delves into the topic of building a social media following across all platforms, offering insights and strategies for success.

On the Show Today You’ll Learn:

  •  Why it is important to build your social media channels
  • How to grow your social media following
  • The strategy you should follow through on going from the first initial sign-up and then continuing from there.
  • What format of content you should post the most? (Static, videos)

Links & Resources

Website: https://www.socialbamboo.com/
Instagram: https://www.instagram.com/socialbamboo_/
LinkedIn: https://www.linkedin.com/in/dvidell

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3YTCma7


Episode Sponsors

AccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



18 Feb 2023Free "Ask an Ecom Growth Expert" Sessions00:02:40

You are invited to our free "Ask an Ecom Growth Expert" sessions!

Don't miss out on your chance to pick the brains of our Ecommerce Growth Experts! Register for our monthly live Zoom sessions and get access to valuable insights and advice.

It's free, but spaces are limited.

Register Now at https://www.clauslauter.com/ask-an-ecommerce-growth-expert/

Subscribe & Listen Everywhere:

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  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.



MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



20 Feb 2023Conquer the Ecommerce Challenges of 2023 | #152 Gian Maria Gramondi00:24:01

On this episode of the Ecommerce Coffee Break Podcast, we chat with Gian Maria Gramondi, shopcircle.co's COO, about how to tackle the ecommerce challenges that 2023 will bring. We also share tips on how to leverage apps to improve your chances of success.

On the Show Today You’ll Learn:

  • What are the current market’s trends
  • What is traffic generation and how it is working
  • The most crucial apps that a store should have
  • How can artificial intelligence help create content for building retention
  • What's going to happen in 2023 in the market

Links & Resources

Website: https://shopcircle.co/
LinkedIn: https://www.linkedin.com/company/shop-circle/
Facebook: https://www.facebook.com/shopcircleco
Instagram: https://www.instagram.com/shopcircleco/

Get access to more free resources by visiting the podcast episode page at https://bit.ly/3EpkjAX


Episode Sponsors

AccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



21 Feb 2023How to To Save Instagram Stories, Reels, And Posts | #153 Paul Benigeri00:19:22

This episode of the Ecommerce Coffee Break Podcast features a conversation with Paul Benigeri, Co-founder and CEO of Archive at archive.com. We talk about how to save Instagram stories, reels, and posts.

On the Show Today You’ll Learn:

  • The significance of user-generated content in modern times
  • Techniques for leveraging existing user-generated content
  • A tool for easily discovering relevant content
  • Tips for handling copyright concerns
  • Maximizing the potential of user-generated content for merchants
  • Common mistakes and pitfalls to avoid when working with user-generated content

Links & Resources

Website: https://archive.com/
Shopify App Store: https://apps.shopify.com/archive-app-ugc-instagram-stories-tiktok
LinkedIn: https://www.linkedin.com/company/archive-dot-com/
TikTok: https://www.tiktok.com/@archive_dot_com
Instagram: https://www.instagram.com/archive_dot_com/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3ShyCx3


Episode Sponsors

AccessiCart helps improve accessibility and inclusivity on your website. 20% of adults have disabilities that need accommodation. AccessiCart works with your team to identify issues, including on your checkout, and offers $250 off any audit using code "COFFEEBREAK" at https://accessicart.com/

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



23 Feb 2023The 3 Ingredients To Building A Profitable Shopify Business | #154 Duane Brown00:23:51

This episode of the Ecommerce Coffee Break Podcast features a conversation with Duane Brown, Founder & Head of Strategy at Take Some Risk Inc. at takesomerisk.com. We talk about the three ingredients to building a profitable Shopify business.

On the Show Today You’ll Learn:

  • The three key ingredients required to establish a profitable Shopify business.
  • Effective strategies for dividing a marketing budget across multiple channels to achieve optimal outcomes.
  • Why relying solely on one platform is not a recommended approach.
  • The most significant challenges that direct-to-consumer brands encounter.
  • Insights into the importance of sales channels for emerging brands.

Links & Resources

Website: https://www.takesomerisk.com/
LinkedIn: https://www.linkedin.com/in/duanebrown/
Instagram: https://www.instagram.com/takesomerisk/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3xSOT25


Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



27 Feb 2023Email 101 for Ecommerce Merchants: Maximizing Your Store's Potential | #155 Dave Rodenbaugh00:24:13

In this episode of the Ecommerce Coffee Break Podcast, Dave Rodenbaugh, the founder of Recapture.io, joins us to talk about implementing the standard playbook of emails (and why you don't need all of them at once.)

On the Show Today You’ll Learn:

  • How to implement the standard playbook of emails
  • How to craft the perfect abandoned cart sequence
  • Best practices for A/B testing in the email flows
  • Understanding the mechanics of post-purchase emails
  • And more

Links & Resources

Website: https://recapture.io
Shopify App Store: https://apps.shopify.com/recapture-abandoned-cart-and-email-marketing
LinkedIn: https://www.linkedin.com/in/rodenbaugh/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3EFyhPe


Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram @clauslauter and let me know what you like about it.

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



01 Mar 2023Enhance Your Website's Conversion Rates by Tracking Visitor Patterns | #156 Mutakabbir Ahmed Tayib00:23:06

This episode of the Ecommerce Coffee Break Podcast features a conversation with Mutakabbir Ahmed Tayib, Chief Marketing Officer at enhencer.com. We discuss how to maximize your website's potential with an AI algorithm that improves conversion rates through better audience targeting.

On the Show Today You’ll Learn:

  • Why it's hard to find audiences these days
  •  What you can do to improve your targeting
  • How much should you spend on ads for your specific products
  • How much will AI take over from an e-commerce store
  • And more

Links & Resources

Website: https://enhencer.com/
Shopify App Store: https://apps.shopify.com/enhencer-1
LinkedIn: https://www.linkedin.com/company/enhencer/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/41BZLz2


Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



02 Mar 2023How to Create Loyalty in Ecommerce During Economic Downturn | #157 Rakshithaa Mahesh00:25:10

In this episode, I talk with Rakshithaa (Ria) Mahesh and Hemant Purswani, Co-Founders of appstle.com, to discuss the importance of customer retention and loyalty in the ecommerce industry, especially in the midst of an economic downturn.

On the Show Today You’ll Learn:

  • How to unlock growth with customer retention tools
  • The benefits of loyalty programs for customer acquisition and retention
  • Why memberships and subscriptions are so successful
  • What do you do to make your customer's life easier

Links & Resources

Website: https://appstle.com/
Shopify App Store: https://apps.shopify.com/subscriptions-by-appstle
LinkedIn: https://www.linkedin.com/company/appstle/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3y5AXSI


Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



06 Mar 2023Low-Cost Marketing Hacks: Making Word of Mouth Work for Your Business | #158 Raúl Galera00:24:06

In this edition of the Ecommerce Coffee Break Podcast, Raúl Galera, the Partnerships Lead at ReferralCandy, joins us to talk about inexpensive marketing tactics and the art of making Word of Mouth marketing work for you.

On the Show Today You’ll Learn:

  • Why Word of Mouth is one of the best marketing channels
  • What WOW strategies to follow in your business
  • The best referral setup for your business
  • Why you should pay influencers a commission only
  •  And more

Links & Resources

Website ReferralCandy & InfluencerCandy: https://www.referralcandy.com/coffeebreak
Shopify App Store: https://apps.shopify.com/referralcandy
Facebook: https://www.facebook.com/referralcandy
LinkedIn: https://www.linkedin.com/in/raulgalera/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3mtWEt2


Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

ReferralCandy’s word of mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitch

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



07 Mar 2023Maximizing Profits: How to Optimize Your Ecommerce Site for Conversions | #159 Yuxin Zhu00:22:43

On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips and tricks for optimizing your ecommerce website for conversions.

On the Show Today You’ll Learn:

  • Optimizing a website for conversion - why is it so important?
  • How to create a user-centered website or page
  • The importance of landing pages today
  • Shopify landing pages: how do they work
  • How to get started and build your first landing page using Replo 

Links & Resources

Website:  https://www.replo.app/
Insta: https://www.instagram.com/replo.app/
Twitter: https://twitter.com/replohq
LinkedIn: https://www.linkedin.com/in/yuxinzhu/


Get access to more free resources by visiting the podcast episode page at http://bit.ly/41Pp4Oe


Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer |

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



09 Mar 2023Shopify Success Unlocked: The Importance of Collection Pages for Driving Conversions and Growing Your Business | #160 Will Waggenspack00:22:10

Join us on this episode as we sit down with Will Waggenspack, co-founder of entaice.com, to discuss how optimizing collection pages can be the key to unlocking your Shopify store's conversion potential.

On the Show Today You’ll Learn:

  • The best practices to improve your page rankings
  • How to present information on your product page
  • How to generate the right user experience
  • How to optimize the collection page
  • How to help users discover products they want to buy

Links & Resources

Website: https://www.entaice.com/
Shopify App Store: https://apps.shopify.com/entaice
LinkedIn: https://www.linkedin.com/in/willwspack/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3IXlUzs


Episode Sponsors

VL OMNI empowers businesses to accelerate growth. Unique consultative approach to data integration leads to better strategy. VL OMNI works with complex systems and technology stacks, managed service approach allows for faster implementation and scalability across selling channels. Visit https://vlomni.com/ for a technical consultation.

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Go

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



13 Mar 2023Subscription programs: How Successful Brands Launch, Scale, and Innovate | #161 Matthew Holman00:18:22

Discover the secrets of successful subscription program launch, scaling, and innovation as Matthew Holman, Head of Growth at QPilot, joins us on the Ecommerce Coffee Break Podcast.

On the Show Today You’ll Learn:

  • What you need to know before starting a subscription program
  • Niche industries or verticals suitable for subscription programs
  • Differences between a membership-based program and a subscription-based program
  • Frequency types most commonly used for subscriptions
  • And more

Links & Resources

Website: https://qpilot.cloud/
LinkedIn: https://www.linkedin.com/in/holman-matthew/
Twitter: https://twitter.com/subscriptiondoc/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3l6dttG


Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



14 Mar 2023Why Entering New Markets Is The Best Thing For Your Ecommerce Business | #162 Bryce Cressy00:22:45

In this episode of the Ecommerce Coffee Break Podcast, we sit down with Bryce Cressy, the Head of Partnerships at zee.co, to delve into the topic of why expanding your ecommerce business into new markets can be so beneficial.

On the Show Today You’ll Learn:

  • How to expand your business internationally
  • The minimum volume to be considered before entering into a new market
  • Timing recommendations for merchants planning to sell abroad
  • What are the risks if you don't do it right
  • An all-in-one streamlined solution for entering global markets

Links & Resources

Website: https://www.zee.co
LinkedIn: https://www.linkedin.com/in/bryce-cressy-6b936290/
Instagram: https://www.instagram.com/zee_ior/
Facebook: https://www.facebook.com/IORZee/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3mOIzXs


Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe t

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



15 Mar 2023Why Retention is the new Acquisition | #163 Danielle Butera00:18:58

In this episode of the Ecommerce Coffee Break Podcast, I chat with Danielle Butera of yotpo.com, about the latest business trend: Retention as the new Acquisition. We dive deep into the reasons why focusing on customer retention is becoming increasingly important for ecommerce businesses.

On the Show Today You’ll Learn:

  • What is retention
  • Why is retention the new acquisition
  • How to keep a customer
  • How to bring a customer back to your store
  • How does SMS marketing improve customer retention

Links & Resources

Website: https://www.yotpo.com/
Socials: https://www.facebook.com/yotpo
LinkedIn: https://www.linkedin.com/company/yotpo/
Twitter: https://twitter.com/yotpo
Instagram: https://www.instagram.com/yotpo/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3FrhTSO

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



20 Mar 2023Data Simplified: Using Automation to Empower Non-Technical Merchants | #164 Saptarshi Nath00:16:26

This episode of the Ecommerce Coffee Break Podcast features a conversation with Saptarshi Nath, Co-founder and CEO at airboxr.com. We discuss how to simplify data and use automation to empower non-technical merchants.

On the Show Today You’ll Learn:

  • The biggest challenge for merchants when it comes to getting good results from their data
  • What metrics should you track
  • How to identify your most valuable customers
  • How to schedule your reporting
  • And more

Links & Resources

Website: https://www.airboxr.com/
Shopify App Store: https://apps.shopify.com/airboxr
LinkedIn: https://www.linkedin.com/in/saptarshinath
Twitter: https://twitter.com/saptarshinath

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3yRoYZb


Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag th

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



21 Mar 2023Kickstart Your Influencer Marketing: 5 Tips to Make It Work for You Today | #165 Nisarg Shah00:21:21

In this episode of the Ecommerce Coffee Break Podcast, Nisarg Shah, Co-Founder & CEO of affable.ai, shares his insights on how to leverage influencer marketing and five ways to get started.

On the Show Today You’ll Learn:

  • The importance of working with influencers
  • Ideas to get started on influencer marketing
  • Finding influencers who share your brand's audience
  • Getting influencers on board: what you should offer
  • Influencer marketing spying: what you need to know

Links & Resources

Website: https://www.affable.ai
Shopify App Store: https://apps.shopify.com/affable-influencer-marketing
LinkedIn: https://www.linkedin.com/in/nisarg259/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3JWFfmf


Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



23 Mar 2023Bonus Episode: Eliminating Time Bandits and Energy Empires for Ecommerce Growth00:06:07

In this episode, I will explore the concept of "time bandits" and "energy empires" and how they affect e-commerce businesses.

On the Show Today You’ll Learn:

  • What are time bandits and how to identify them
  • How to conduct a time audit and restructure your day
  • How to identify energy empires and why they are detrimental to your business
  • Practical tips for eliminating time bandits and energy empires from your life and business.
  • And more

Links & Resources

Website:  https://www.clauslauter.com/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3K0unU8


Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



27 Mar 2023Accessible In-store eCommerce - the missing brick in the future of commerce | #166 Giles Corbett00:23:22

In this edition of the Ecommerce Coffee Break Podcast, Giles Corbett, Co-founder & CEO at cloudshelf.ai, joins us for a chat about the future of commerce and the importance of Accessible In-store eCommerce.

On the Show Today You’ll Learn:

  • The importance of brick and mortar
  • How to compete with big brands while having a small/medium store
  • A deep insight into shopper’s psychology.
  • How to take your promotions to a whole new level

Links & Resources

Website: https://cloudshelf.ai
LinkedIn: https://www.linkedin.com/company/cloudshelf
Instagram: https://www.instagram.com/cloudshelf_ai/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3LWoNUs


Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.


Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



29 Mar 2023How To Run High Roas Digital Ads In 2023 | #167 Paul Matvienko00:19:16

This episode of the Ecommerce Coffee Break Podcast features a conversation with Paul Matvienko, CEO & Co-Founder of adwisely.com. We discuss how to run high ROAS digital ads in 2023.

On the Show Today You’ll Learn:

  • What to do about the current cookie scenario
  • An overview of Facebook Dynamic Ads
  • How to save time on ad platforms
  • How to validate your website performance
  • Why start with objective conversions rather than with dynamic ads

Links & Resources

30 days free trial: https://adwisely.com/?utm_source=opinion_leader&utm_medium=ecommerce_coffee
Website: https://adwisely.com/
Shopify App Store: https://apps.shopify.com/adwisely?
LinkedIn: https://www.linkedin.com/in/matvienkopavel/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/42S8ZIn


Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



30 Mar 2023Bonus Episode: I Reveal My New Home Base | Claus Lauter00:02:15

In this episode, I reveal my new home base and invite you to join me in our free e-commerce merchant community.

On the Show Today You’ll Learn:

  • Where I am in the world
  • Your invite into ECOM MERCHANT PRO, our free Marketing Optimization Community. IT'S FREE.
  • Your invite to my personalized 1-on-1 online merchant mentorship

Links & Resources

Free ECOM MERCHANT PRO community: https://www.clauslauter.com/ecom-merchant-pro/
Personalized 1-on-1 mentorship: https://www.clauslauter.com/online-business-consulting/


Get access to more free resources by visiting the podcast episode page at


Episode Sponsor

ReferralCandy’s word-of-mouth marketing platform will help you influence and scale word of mouth for your brand: Launch a customer referral program and let your best customers refer a steady stream of new customers to you. And scale your social media presence with the world’s first commission-only influencer marketing solution. Ecommerce coffee break listeners get as much as up to 3 months free, if you sign up now! Visit https://referralcandy.com/coffeebreak to learn more.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



03 Apr 2023Transforming the Shopping Experience: The Benefits of Autonomous Personalization in Ecommerce | #168 Roi Sorezki00:21:25

Join us on this episode of the Ecommerce Coffee Break Podcast to learn about autonomous hyper-personalization and how it can help you increase conversion rates without having to increase website traffic. Our guest for the show is Roi Sorezki, the founder & CEO of Twik.io.

On the Show Today You’ll Learn:

  • How to create a hyper-personalized store
  • What is AI and how can you use it to personalize your store
  •  An AI tool that could provide more accurate data than Google Analytics
  •  A simple way to integrate all events into Google Analytics
  • AI & machine learning: what's next?

Links & Resources

Website: https://www.twik.io/
Shopify App Store: https://appstore.twik.io/apps/ecommerce-personalization
LinkedIn: https://www.linkedin.com/company/twik/

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3znVfHP


Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Subscribe today so you don't miss an episode!
  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



05 Apr 2023Boosting Sales with the Creator-Driven Commerce Approach | #169 Rishabh Jain00:17:36

In this episode of the Ecommerce Coffee Break Podcast, we have a chat with fermatcommerce.com's Co-Founder & CEO, Rishabh Jain, as we explore the impact of a Creator-Driven Commerce approach on sales acceleration.

On the Show Today You’ll Learn:

  • How to make content shippable
  • How to choose the products you want to promote 
  • What makes a product a good content fit
  • The best way to manage content across different platforms

Links & Resources

Website: https://www.fermatcommerce.com/
Shopify App Store: https://apps.shopify.com/fermat
LinkedIn: https://www.linkedin.com/in/rishabhmjain/
Twitter: https://twitter.com/rishabhmjain

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3zvCEcS


Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Subscribe today so you don't miss an episode!
  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



06 Apr 2023Unlocking the Secrets of Successful Subscription Box Businesses | #170 Ben Fisher00:22:12

This episode of the Ecommerce Coffee Break Podcast features a conversation with Ben Fisher, Co-founder & Technical CEO of Rodeo at hey.rodeo. We discuss the love/hate relationship of subscriptions between brands & consumers.

On the Show Today You’ll Learn:

  • How to come up with a subscription model that works
  • What's the best start to get into a subscription-based business
  • What do you need to have to get your subscription model working
  • Why discounts not always a win for your business

Links & Resources

Website: https://hey.rodeo/
LinkedIn: https://www.linkedin.com/in/skinnyandbald/
Twitter: https://twitter.com/skinnyandbald

Get access to more free resources by visiting the podcast episode page at http://bit.ly/3nVNqX2


Episode Sponsor

For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.

Subscribe & Listen Everywhere:

Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast

  • Subscribe today so you don't miss an episode!
  • By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
  • Tag the podcast on Instagram

MORE RESOURCES

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Become A Smarter Online Seller In 5 Minutes
Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com

Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!



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