Ecomm Breakthrough (Josh Hadley)
Explorez tous les épisodes de Ecomm Breakthrough
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| 27 Jun 2023 | How Advanced Supply Chain Strategies Can Supercharge Your Business With Nathan Resnick | 00:53:27 | |
Nathan Resnick is the Founder of Sourcify, the fastest-growing sourcing platform that helps hundreds of companies manufacture products worldwide. He has launched dozens of products and, until recently, owned three companies before exiting one of his entities. Nathan has penned several articles for Entrepreneur, The Next Web, and frequents as a guest expert on CNBC. Nathan spent several years living in China and is fluent in Mandarin. In this episode…Sourcing is the process of finding and acquiring products a business needs to sell. Though a complex and time-consuming process, it’s essential to the success of a business. But if you’re an amateur e-commerce entrepreneur, you may not know where to start. Sourcing expert Nathan Resnick recommends doing the research, as there are different ways to source products. You can find suppliers through online directories, trade shows, or networking with other businesses. Once you’ve found a few potential suppliers, your next step is to carefully evaluate them to ensure they’ll provide you with products at a competitive rate. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Nathan Resnick, Founder and CEO of Sourcify, to discuss product sourcing and supply chain. Nathan shares sourcing strategies to scale a business, how to negotiate with manufacturers, and why business owners should use Section 321. Whether you’re a veteran or novice entrepreneur, Nathan is primed with useful nuggets to supercharge your business. So, stop what you’re doing and tune in now! Resources mentioned in this episode:
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| 22 Nov 2022 | How To Double or Triple the Value of Your Business With Intellectual Property (IP) Protection | 00:47:08 | |
Rich Goldstein is the Principal Patent Attorney at Goldstein Patent Law, a boutique law firm focused on providing clients with essential patent protection strategies and patent prosecution. A respected professional in the industry for nearly three decades, Rich has acquired over 2,000 patents for his clients. Rich’s mission is to connect, protect, and educate inventors, start-ups, small businesses, and e-commerce and digital marketers to obtain patent protection. He makes learning about patent protection easy by hosting the Innovations and Breakthroughs Podcast and he wrote the book The ABA Consumer Guide To Obtaining a Patent. In this episode…These days many e-commerce sellers choose to sell their products on Amazon. With proper marketing, sellers usually find success within a few years, if not sooner. But with great success comes a few hassles. One is product copying. As host Josh Hadley shared in previous episodes, one of his mistakes in his entrepreneurial journey was failing to protect his products. If you have made the same mistake or experienced product duplication, you’ll want to stick around to learn how to protect your intellectual property (IP). In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Rich Goldstein, the Principal Patent Attorney at Goldstein Patent Law, to discuss how sellers can double the value of their business with intellectual patent protection. Stay tuned to learn why you should trademark your brand, evaluate your product before applying for a patent, and understand the value of IP protection. Plus, Rich explains the significance of having an IP budget. Resources mentioned in this episode:
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| 05 Mar 2024 | Master Amazon Launching With Alina Vlaic: Three Keys to Thrive! | 00:59:28 | |
Alina Vlaic is the Founder of AZ Rank, which provides innovative strategies on various e-commerce platforms for scaling. She’s also Co-founder of PressX, an establishment helping brand owners leverage press articles to launch and rank products on Amazon and other e-commerce platforms. Her latest venture, FotoLive, offers a fresh perspective on user-generated content. Alina’s journey began in her father's grocery store, evolving into a successful publishing house and sparking her passion for entrepreneurship. With a master's in international business, Alina delved into the global market, later making waves in the Amazon marketplace. In this episode… In the competitive world of Amazon, mastering product launches requires a strategic approach that goes beyond listing optimization. What are three essential keys to thrive and stand out in the marketplace? E-commerce expert Alina Vlaic emphasizes the importance of thorough keyword research to optimize product listings on Amazon. By utilizing data tools like Brand Analytics, Opportunity Explorer, and SQL data, businesses can gain valuable insights into keyword performance and strategically leverage them to enhance product visibility and ranking on the platform. Additionally, Alina advocates for building external traffic sources by creating incentives such as warranties or digital downloads to collect customer email addresses or mobile numbers. Embracing creativity in marketing efforts, particularly through platforms like TikTok, Instagram Reels, and YouTube Shorts, allows businesses to encourage user-generated content and prioritize authenticity — ultimately driving brand visibility and sales growth in the competitive e-commerce landscape. In this episode of the eComm Breakthrough Podcast, host Josh Hadley invites Alina Vlaic, Founder of AZ Rank, to delve into effective product launching strategies. Alina shares insights on reaching target audiences, leveraging press coverage for brand visibility, and navigating the impact of geo ranking on Amazon product rankings. Resources mentioned in this episode:
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| 28 Mar 2023 | Here’s All the Advice You Need To Boost Your Brand Equity With Norm Farrar | 01:10:07 | |
Norm Farrar, AKA “The Beard Guy,” is a podcaster and the host of the Lunch with Norm Podcast, a medium to discuss Amazon, e-commerce, digital marketing, social media, and more. Norm’s goal for the podcast is to arm small business owners with the tools and resources to achieve the success they desire. Additionally, Norm is an entrepreneur heading many companies. He’s the President of the AMZ Club, a full-service agency for e-commerce and Amazon sellers, the President of HONU Worldwide, a supply chain sourcing and logistics solutions company, and the CEO of prEACH, the home of the world’s first video press release. As an online marketer, e-commerce expert, and early Amazon entrepreneur, Norm has spent over 20 years as an international public speaker, discussing and teaching what he loves. In this episode…There is no better time to become an Amazon seller since the demand for online shopping continues to increase. On the flip side, competition on Amazon and other platforms continues to grow. So what can you do to make your business stand out? Entrepreneur and Amazon selling guru Norm Farrar suggests these three actions to be a more productive seller. Create a business plan and business strategy, collect an audience via email, and use optimization tactics such as product images, videos, and repurpose your content. To learn more about being a successful Amazon seller, join host Josh Hadley in this episode of the eCommerce Breakthrough Podcast as he welcomes entrepreneur and the host of the Lunch with Norm Podcast, Norm Farrar, to discuss growing a business to eight figures and beyond. Norm discusses the services he provides, best practices to build an Amazon audience, and easy listing optimization tactics. Resources mentioned in this episode:
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| 13 Mar 2024 | John Gill Reveals Mind-Blowing Customer Hacks for Massive Sales! | 00:53:08 | |
John Gill is the Founder and CEO of Willow & Grace Designs, a proprietor of handcrafted wood furnishings such as floating shelves and other quick installations. In a previous chapter of his life, he served as a police officer in South Florida. However, his entrepreneurial spirit led him to pursue his dreams, starting with a venture into the MLM space. Though not financially lucrative, this experience proved invaluable in his journey — John ventured into the telecommunications sector, establishing a successful business as a licensed carrier for prepaid calling cards, thriving for 12 years until industry changes led to its decline. Undeterred, John pivoted into the Amazon selling industry, dedicating 11 years to building and selling multiple successful brands.
Here’s a glimpse of what you’ll learn:
In this episode… Building a successful brand requires strategic planning and consistent effort. What are some actionable steps to guide entrepreneurs on their journey to brand success? To achieve massive sales, e-commerce expert John Gill recommends three key tactics: knowing your customers, understanding their desires, and integrating feedback into your product launch strategy. Understanding your customers is crucial for building a successful brand. As the CEO or leader, prioritize personally handling or closely observing customer service inquiries to gain valuable insights. A monthly structured customer review process is essential for maintaining long-term success and fostering customer loyalty. You can better meet their needs by tailoring your product images, messaging, and branding to align with your target audience. By prioritizing these tactics, e-commerce businesses can drive significant sales and establish a strong brand presence in the market. In this episode of the eComm Breakthrough Podcast | |||
| 23 Jul 2024 | 3 Signs Your E-commerce Business Needs a New Operating System with Yoni Konzminski | 01:05:06 | |
Yoni Konzminski, Co-founder of South Col, Escala, and MultiplyMii. Yoni will delve into the intricacies of business operating systems and organizational structures that empower entrepreneurs to scale their ventures to eight figures and beyond. Highlight Bullets > Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Yoni Kozminski, co-founder of Escala and MultiplyMii. Yoni shares his extensive experience in e-commerce, discussing the challenges Amazon sellers face, including inventory constraints and increased advertising costs. He emphasizes the importance of delegation, planning, and decision-making in business growth. Yoni also talks about the value of having business partners with diverse skills and the significance of annual strategic planning. Additionally, he recommends "The Founder's Dilemma" for its analytical insights, praises Text Expander for productivity, and admires Adam Runquist for his ecommerce expertise. Yoni concludes by offering discounts on his services and inviting listeners to connect on LinkedIn. Here are the 3 action items that Josh identified from this episode: Action Item #2: Action Item #3: Resources mentioned in this episode:
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Sponsor for this episode... This episode is brought to you by Ecomm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Yoni Kaminski. He's the co-founder of Escala and Multiply, Me and South Call, and today we are going to be diving into the intricacies of business plan setting. How do you create your annual goals? How do you create your leadership team in order to support those goals? And ultimately, what are the effective strategies that are going to help you scale from 7 to 8 figures and beyond? And as a special note, in our previous podcast episode, Yoni shared valuable insights on building operating systems and outlined the four core processes crucial for building a $20 million FBA business. He actually showed it behind the scenes. What does an org chart look like for a $20 million business primarily running on Amazon FBA? So, if you haven't yet listened to that episode, go find that in the archives. Josh (00:00:53) - It's well worth a listen. ... | |||
| 19 Sep 2023 | Hidden Supply Chain Hacks Guaranteed To Triple Your eCommerce Profits With Afolabi Oyerokun | 01:02:55 | |
Afolabi Oyerokun is the Co-founder of Honu Worldwide, a Pennsylvania-based product development, sourcing, and 3PL company that streamlines business practices for optimum efficiency and profitability. Afolabi’s 20 years of experience as an expert in logistics, streamlining strategies, and relationship building led him to found Honu Worldwide. Due to his passion for finding high-quality products at bargain prices, Afolabi spends his time helping seven-figure Amazon brands increase their profits. Additionally, Afolabi is the CEO of Trillion Source, a business consulting firm for new product development. In this episode…The global pandemic led to a surge in demand for products and services, which has strained supply chains. This has increased transportation, storage, labor, and risk costs. In this environment of economic uncertainty, how can businesses take steps to mitigate excessive supply chain expenses? Product development is a critical stage in the product life cycle. Afolabi Oyerokun, an expert in supply chain and product development, emphasizes the importance of understanding the weight and packaging of products. To reduce weight without compromising quality, consider alternative packaging solutions that protect goods during shipping. It is also essential to create a strong relationship with your manufacturing supplier to ensure reliable service and delivery. Additionally, when importing products, carefully review the payment terms to avoid financial risks. Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast as he brings back Afolabi Oyerokun, Co-founder of Honu Worldwide, to discuss supply chain best practices. Afolabi explains the concept of supply chain, optimizing product development, how to find sourcing locations, and the importance of building relationships with manufacturing suppliers. Resources mentioned in this episode:
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| 07 Mar 2023 | Here's What Happens When You Don't Listen To Your Customers With Simon Hammer | 01:11:18 | |
Simon Hammer is the VP of Product at Vimbly Group, a New York City-based business-growth company that scales and invests in technology-enabled businesses. Simon runs nine of Vimbly’s business units, including e-commerce. With combined studies in human biology, health, and society, pre-med, and finance at Cornell University, where he holds a bachelor’s degree, he was able to use all of his talents as a healthcare investment banker at Madison Williams and Company before pivoting to the Vimbly Group. In this episode…As an e-commerce entrepreneur, it’s easy to get complacent when business is doing well and earning a profit. But what happens when that complacency starts to affect your bottom line? Business leader Simon Hammer suggests getting back to the basics, especially when you’re trying to scale up your business. So what’s a good starting point if you’re trying to grow a business? You may want to lead with identifying the market opportunity for your product. Are you in a small market or a big market? Once you’ve identified your product market, learn to listen to your customers by actually reading their feedback. Simon is also a proponent of getting back to the basics by continuing to test product success and your market. Interested in learning more? Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with the VP of Product at Vimbly Group, Simon Hammer. The two discuss the art of scaling a business through sales optimization and mastering the basics of e-commerce. Additionally, Simon explains a successful process when acquiring a business, his thoughts on scaling a business piece-by-piece, how to properly conduct the due diligence process, and more. Resources mentioned in this episode:
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| 21 May 2024 | Struggling on Amazon? Optimization Strategies for Growth with Abe Chomali | 01:01:44 | |
With a wealth of experience spanning over three decades, Abe Chomali has witnessed the evolution of sales and marketing firsthand. From his beginnings in 1991 to navigating the digital landscape of the internet and the rise of Amazon, Abe has remained at the forefront of innovation. Today, he is dedicated to helping sellers maximize their presence on Amazon through strategic PPC and SEO management. As the founder of XP Strategy, Abe brings unparalleled expertise, having driven over $1 Billion in sales for both himself and his clients.
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley engages with Abe Chomali, founder of XP Strategy, in a deep dive into the intricacies of PPC and SEO for Amazon sellers. They discuss the unpredictability of Amazon's system and the importance of flexibility in strategy. Chomali emphasizes the use of analytical tools for tracking changes and competitor strategies, and the significance of metrics like TACoS and conversion rates. The conversation also covers the necessity of continual product launches and adaptation to market changes for scaling businesses. Chomali's expertise shines as he offers actionable advice and a complimentary strategy session, showcasing his commitment to helping businesses thrive on Amazon. Action item #1: Prioritize new product launches Action item #3: Focus on high-performing areas to drive business growth. Resources mentioned in this episode:
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Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with AbeKamali of Exp strategy, and we are going to be talking a lot about the painful story where he learned exactly how ad auctions worked, and then we're also going to be getting his predictions of how only the strong are going to survive in the new game of Amazon over the next 12 to 18... | |||
| 04 Jul 2023 | The Art of Profitable Licensing: Lessons From Seven-Figure Shark Tank Veteran Pat Yates | 00:58:17 | |
Pat Yates is the President and Owner of Happy Feet Slippers, a novelty business providing high-quality, comfortable house shoes for the entire family. The slippers garnered nationwide attention after a 2014 appearance on Shark Tank, where he struck a deal with Robert Herjavec. Since then, the company’s grown into a multimillion-dollar e-commerce operation. The deal led to licensing agreements with DreamWorks, NCAA, NFL, and Disney. By 2015, he formed a relationship with Mark Daoust, the Founder of Quiet Light, where he now serves as one of the broker’s mergers and acquisitions advisors. In this episode…Happy Feet Slippers started as a kiosk retail venture over 25 years ago. Today, the slipper company is a global success thanks to an appearance on a popular TV show. Soon, more opportunities followed when the founder, Pat Yates, signed lucrative licensing deals with prominent brands. Although licensing helped elevate his company, the experience was the start of a new lesson in business for the seasoned e-commerce entrepreneur. If you’re an established business owner interested in licensing your products, Pat advises doing your research first. To license a product involves giving another company rights to your intellectual property to produce and sell. Leveraging license agreements has benefits, such as passive income, brand recognition, and acquiring new customers. On the contrary, there’s a risk of intellectual property theft, losing control of your brand, colossal licensing fees, and profit loss. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Pat Yates, President and Owner of Happy Feet Slippers and Business Broker at Quiet Light, to discuss the complexities of licensing. Pat talks about protecting your brand, his various licensing partnerships, and the steps to acquire licensing. Pat also switches gears to discuss mergers and acquisitions, offering sage advice on exiting a business. Resources mentioned in this episode:
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| 25 Apr 2023 | 6 Different Exit Strategies, Which One’s Best for You? With Scott Deetz CEO of the Northbound Group | 01:08:29 | |
Scott Deetz is the Founder and CEO of the Northbound Group, a Minneapolis-based financial advisory firm, providing strategic finance, corporate development, and merger and acquisition services to the e-commerce industry. After selling his first business, an eight-figure brand, Scott realized his passion for helping entrepreneurs and companies sell their businesses. Northbound’s 30-plus-members team is dedicated to the firm’s mission of helping e-commerce entrepreneurs achieve life-changing events. Before founding the Northbound Group, Scott was the Owner and CEO of the Amazon business Entrepreneurial Advantage. In this episode…When an entrepreneur is ready to sell his or her company, an exit strategy should already be in place. This type of strategy gives the owner the option to liquidate their stake in the business, limit loss, or make a substantial profit. So, if you’re planning to exit your business, what should you be doing now? Business leader Scott Deetz recommends starting with the following tactics. First, start building a data room today. A data room is simply a series of folders that will allow your potential buyer to get a quick overview of your company. Second, implement strategic financing, which gives you a better understanding of your company’s valuation. Lastly, start organizing your accounting. Want to learn more? Tune into this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes the Founder and CEO of the Northbound Group, Scott Deetz, to discuss actions to take before exiting a business. Scott shares the various types of business exits and buyers, an exit case study, and when it’s time to contact an exit strategist. Resources mentioned in this episode:
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| 06 Dec 2022 | Four Foundations That Allow Your Business To Scale | 00:43:19 | |
Aaron Hovivian is the CEO and Solution Project Lead of The Collab Team. The company is a hub that specializes in creating solutions for transitioning clients seeking to operate at their highest efficiency. The Collab Team focuses on four core areas: people, processes, planning, and projects. Aaron’s business is turning solopreneurs into eight-figure earners using The Collab Team formula. He attributes his success to being a jack-of-all-trades, which includes understanding team analysis and KPIs and creating roles and responsibilities. Aaron also hosts hybrid and virtual events, including masterclasses. In this episode…Many solopreneurs and small business owners reach a level of success where their company profits millions and then hits a plateau. This often leads to evaluating processes and cutting overhead costs to elevate profits. Unfortunately, that isn’t always the most effective solution. When it comes to scaling a business to seven figures and beyond, operating systems must be placed in motion. But where do you start? If you think operations drain profits or the thought of creating systems overwhelms you, then this episode is for you. In today’s episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with The Collab Team CEO and Solution Project Lead, Aaron Hovivian, to discuss the four foundations that scale a business beyond seven figures, including marketing automation and integrations, customer experience, organizational chart and team, and sales and finance. Plus, Aaron shares a free special gift with the eComm Breakthrough Podcast audience. This is one episode you don’t want to miss. Let’s get started. Resources mentioned in this episode:
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| 21 Mar 2023 | Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai | 01:03:33 | |
Howard Thai is the CEO and Founder of Signalytics, an e-commerce consulting firm, which helps e-commerce sellers generate more sales through strategies such as keyboard ranking and advertising optimization. His company is the brainchild of his expertise and talents as a former Amazon top 50 seller. As a way of giving back and educating new sellers on the platform, he became an educator, training Chinese sellers on Amazon. Howard has saved, started, scaled, and sold hundreds of businesses via Amazon and other virtual platforms. In this episode…Are you an Amazon seller trying to reach seven or eight figures? It’s an attainable goal, but if you have been struggling to reach that goal, you may want to invest in the help of a mentor or an Amazon trainer. Howard Thai, a former Amazon top seller, also recommends these three selling strategies: create product opportunities for your consumers, be creative when optimizing your product listings, and understand black hat tactics. To learn more, join host Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes the CEO and Founder of Signalytics, Howard Thai, to discuss his experience as a top 50 Amazon seller and his strategies to become a seven and eight-figure seller. Howard shares why he founded Signalytics, his transition from selling on eBay to Amazon, why you should join mastermind groups, and the black hat tactics sellers should use to protect themselves. Resources mentioned in this episode:
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| 30 Apr 2024 | New Tool Alert! Amazon's Creator Connections: A Comprehensive Guide to Collaborating with Influencers with Kathleen Kobel | 01:11:47 | |
Kathleen Kobel is an Amazon selling expert with 15 years of experience elevating brands through strategic selling and consulting on the platform. After launching and growing over 1,000 brands on Amazon she has utilized those skills to become a dynamic force with the Amazon Influencer program. She not only connects authentically with Amazon brands and customers through curated content but also teaches others how to earn big by creating product videos for Amazon. She is your go-to partner for navigating and thriving in the competitive e-commerce landscape of Amazon.
Here’s a glimpse of what you would learn…
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Kathleen Kobel, an Amazon selling expert and influencer. They discuss strategies for leveraging Amazon influencers to scale e-commerce brands. Kathleen shares her insights on creating effective campaigns, emphasizing the importance of descriptive campaign names and offering competitive commissions to attract top influencers. She advises on setting a substantial budget for campaigns and targeting products with higher price points for better engagement. Kathleen also touches on the value of providing free samples and promo codes to influencers. The conversation includes tips for crafting appealing messages to creators and the potential of negotiating brand referral bonuses outside of Amazon. Kathleen recommends her favorite book, a new productivity tool, and an e-commerce expert to follow. Here are the 3 action items that Josh identified from this episode: Action item #1: Create partnerships in affiliate campaigns using Amazon's Creator Connections. Action item #2: Offer free samples to influencers and vet them through a Google form. Action item #3: Optimize your budget and commission percentage to attract dedicated influencers.
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This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh (00:00:35)** (((-))) - - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, Norm Farrar, Howard Tye, and Steve Simonsen. Today I'm speaking with Kathleen Kobel of KathleenKobel.Com and we're going to be talking a lot about how Amazon influencers can help your brand scale and how to maximize and leverage the new tool on Amazon called Creator Connections. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Josh (00:01:12)** (((-))) - - - Listen, Kathleen, I started my business back in 2015 and grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I doubted myself and my leadership abilities, but also launching the wrong product at the wrong time., issues with supply chain, issues with cash flow, and having to invest my own money in order to pay payroll and being able to make better hiring decisions. So to our listeners that have hit similar plateaus and obstacles and are looking for the next steps to take their brand to the next level, then go to EcommBreakthrough.Com, that's Ecomm with two M's to learn more. And as a special bonus to my podcast listeners, this month I'm giving away one $10,000 comprehensive business strategy audit session at no cost. All you need to... | |||
| 26 Sep 2023 | Unlock the Power of Affiliates for Your eComm Business With Lauren Lee’s Expert Advice! | 00:49:45 | |
Lauren Lee is the Director of Sales and eCommerce at ClickBank, an e-commerce platform and affiliate marketplace that connects customers, product owners, and affiliate marketers. Lauren has partnered with top Fortune 100 companies such as Amazon, Walmart, and Apple to spearhead their affiliate marketing strategies. Additionally, Lauren helps brands develop solutions to scale their businesses and exceed their goals. In this episode…Affiliate marketing allows influencers, ambassadors, and publishers to promote a brand’s products or services in exchange for a commission. With so many marketing strategies to employ, why should brands use affiliate marketing? Lauren Lee, an e-commerce expert, explains that this type of marketing is low-risk, as businesses only pay for results. Affiliates can track campaigns and provide real-time feedback. It’s also an effective method to reach new customers with the utilization of a performance affiliate. Performance affiliates serve as media buyers to purchase ads from Google, Facebook, Instagram, and TikTok, driving traffic to a company’s website. There are various types of affiliates to choose from, so it’s vital that a brand understands which program is compatible with its mission and goals. In today’s episode of the eComm Breakthrough Podcast, Josh Hadley interviews Lauren Lee, Director of Sales and eCommerce at ClickBank, about maximizing customer acquisition with affiliate marketing. Lauren explains how to leverage affiliate marketing to drive traffic, the benefits of creating marketing campaigns, and how to find affiliates to partner with. Resources mentioned in this episode:
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| 13 Feb 2024 | Achieve 90% Product Launch Success Rate With Izabella Ritz's Proven Validation Method | 00:59:34 | |
Izabella Ritz is the Founder and CEO of Ritz Momentum, a one-stop shop for Amazon business services. Drawing on her experience of starting an Amazon business in 2015, Izabella launched Ritz Momentum to help busy students who are eager to venture into the Amazon business. A seasoned entrepreneur, Izabella embarked on her journey into business at the age of 17. She has established and sold multiple companies throughout her career, cultivating expertise in e-commerce, SEO, and digital marketing. In this episode…In the rapidly evolving Amazon landscape, relying on generic or "me-too" products is an outdated strategy bound to yield subpar results. The contemporary market, driven by consumer preferences, favors innovation. How can you meet consumer demands to secure a competitive edge on Amazon? For seven-figure sellers aspiring to reach eight figures and beyond, Izabella Ritz, a seasoned Amazon seller, advocates a strategic approach encompassing three pivotal steps: prioritize the launch of new products, leverage validation data, and implement effective product differentiation. Central to business growth is the expansion of your product line, but as product launches entail inherent risks, Izabella underscores the importance of keenly monitoring analytics and metrics and refining the validation process. Additionally, she recommends employing strategies such as customer reviews, utilizing AI tools for feedback interpretation, and harnessing platforms like PickFu for testing product ideas. By integrating AI insights, businesses can create products that more precisely align with customer needs. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Izabella Ritz, Founder and CEO of Ritz Momentum, explores the critical role of product research and validation in propelling brands beyond eight figures. Izabella shares her motivation for establishing Ritz Momentum, emphasizes the significance of regularly introducing new products for Amazon sellers, offers guidance on expanding product lines, and more. Resources mentioned in this episode:
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| 10 Oct 2023 | Achieving 10X Growth Is Easier Than You Think With Eric Kooymans’ 10-Step Plan | 01:00:42 | |
Eric Kooymans is the Chief Marketing Officer at Harnessing Strengths, a full-service marketing firm specializing in e-commerce development. He has over 18 years of marketing experience, where he implements business and marketing plans and growth strategies to 2X to 10X companies, helping generate traffic, leads, and sales. Before lending his talents to Harnessing Strengths, Eric served as the Vice President of Marketing at WISP Industries, where he redesigned WISP.com into Shopify, grew the company to sell on over 25 marketplaces, and increased sales over 10X in 12 months using omnichannel marketing. Additionally, Eric’s portfolio boasts over 180 companies, including the American Cancer Society, AirTran Airways, and AARP. In this episode…Sellers prefer to sell their products on Amazon because it’s one of the most popular e-commerce channels. It also has a global customer base, provides fulfillment centers, and offers various advertising options. However, sellers can utilize several other omnichannels to diversify their marketing strategy and 10X their growth. For vendors who have grown comfortable with Amazon and may be hesitant to try different shopping platforms, Eric Kooymans, a veteran in the e-commerce industry, suggests starting with Google Shopping. It’s an easy setup, especially if you already use Shopify or WooCommerce. Google Shopping provides plugins allowing you to activate different platforms that populate multiple feeds. Eric also recommends Faire, an online wholesale marketplace. Faire helps sellers easily set up their online storefront, gives access to a large customer base, manages orders efficiently, and connects you with new customers. These are just a few strategies Eric expounds on in his 10-step action plan. Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast as he interviews Eric Kooymans, Chief Marketing Officer at Harnessing Strengths, on how to build a brand with the 10X method. Eric shares his 10-step action plan that includes marketing funnel best practices, building a brand through influencer marketing, and setting up alternative shopping platforms. Resources mentioned in this episode:
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| 20 Dec 2022 | How Optimized Product Content Can Give You a HUGE Advantage Over the Competition on Amazon | 00:53:59 | |
Rafael Veloz is the Founder and CEO of Share It Studio, an award-winning, Amazon-focused marketing agency specializing in helping sellers reach their goals like increasing sales and building brand awareness. Rafael has over 13 years of marketing experience and spent five of those years as an Amazon marketing specialist. In this episode…Like many young adults just graduating from high school, Rafael Veloz’s future seemed uncertain because he hadn’t discovered his life’s passion. Once he realized that he could use his creativity for content creation, it was full throttle from that point on. As a product specialist for Amazon marketing, Rafael helps his clients achieve their full selling potential by using the lessons he’s acquired about product content optimization. Rafael focuses on providing effective, data-driven strategies for visual content that benefit his clients’ listings’ performance. In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits with Rafael Veloz, the Founder and CEO of Share It Studio, to discuss product optimization that helps sellers stand out from the competition. Rafael explains how to understand data using brand analytics, how to implement those findings into product listings, and how to understand product advertising through constant testing. Resources mentioned in this episode:
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| 07 Nov 2023 | How To Know When You’re Ready To Go Global: Andy Hooper’s 3-Step International Expansion Formula | 00:56:15 | |
Andy Hooper is the CEO of Global E-commerce Experts, a company helping brands globally expand through its three core elements: compliance, logistics, and online distribution. Andy is also an investor at GEE Capital, a firm that acquires e-commerce service providers to support the growth and expansion of Global E-commerce Experts. As an accomplished e-commerce specialist, he’s been expanding brands into new markets for over 15 years. At Global E-commerce Experts, he leads a team of professionals in the UK and EU. Andy built his career upon his successful experience growing an organization's profits through B2B and e-procurement. In this episode…Expanding an e-commerce brand globally can bring several benefits, including increased sales, business diversification, and building a global brand and reputation. However, the challenge is knowing when the time is right to launch internationally. Before testing the global markets, consider the maturity of your business, the demand for your products in other countries, and the costs of expanding internationally. Though the rewards of becoming a global brand can be significant, it also takes careful planning and a commitment to adapting to new cultures and markets. Once you’ve weighed all of the risks, entrepreneur and global e-commerce expert Andy Hooper offers a three-step international expansion formula: Ensure US-based sales consistently cross $5 million, obtain a mentor or guide who’s an expert in global expansion, and avoid analysis paralysis — seize the opportunity by taking the plunge. Join Josh Hadley for this episode of the eComm Breakthrough Podcast, where he welcomes Andy Hooper, CEO of Global E-commerce Experts, to discuss capitalizing on multibillion-dollar UK and EU e-commerce markets. Andy explains VAT compliance, his step-by-step guide to expanding globally, and adapting products for international markets. Resources mentioned in this episode:
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| 07 Feb 2023 | Upsell Amazon Customers With Product Inserts & Build Your Audience With Kris Gramlich | 01:08:34 | |
Kris Gramlich is the Account Executive at Sellozo, a comprehensive suite of intelligent tools that helps Amazon Sellers grow and manage their businesses. Insights and analytics with financial reporting offered by Sellozo provide Amazon Sellers an enhanced and complete view of their sales and product data, paired with both organic and sponsored sales and performance data, in an easy-to-use, intuitive dashboard. Kris is a professional FBA seller and a podcast host of Two Amazon Sellers and a Microphone, where they discuss everything related to selling on Amazon. Enjoying the thrill of selling items in the garage as a kid to selling clothes on eBay, Kris learned how to sell physical products on Amazon in 2013 and launched his first product in 2014. He has four brands and enjoys helping other sellers achieve success on Amazon. In this episode…Amazon is a massive platform with hundreds of millions of products posing high competition. So, how can you stand out as an Amazon seller to make sales? It entails a lot for Amazon sellers to succeed. They need to understand product launches, marketing, listing optimization, keyword research, ranking, reviews, and working strategies they could implement in their businesses — which they might not have the expertise to execute successfully. They need software and experts knowledgeable on the entire Amazon platform who can help them grow, manage, and scale their Amazon brands efficiently. Learn how Kris Gramlich helps Amazon sellers thrive with Sellozo. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Kris Gramlich, Account Executive at Sellozo. Kris talks about the mistakes Amazon sellers make, tips for successfully launching new products on Amazon, how to build an audience with insert cards and free samples, and the importance of leveraging influencer marketing. Resources mentioned in this episode:
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| 27 Dec 2022 | Amazon Strategy Audit Session With a Brand Serving The Pet Niche | 00:43:22 | |
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits. Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode…The Amazon marketplace is a popular selling channel because it offers sellers many benefits, including customer reach, Amazon’s reputation, and reliable fulfillment and shipping. Despite the positive benefits Amazon offers its sellers, understanding how the platform works can be intimidating for beginners. Over the past weeks, eight-figure e-commerce seller Josh Hadley has shared his journey, which is a great success story despite the growing pains he experienced early on. The creation of the eComm Breakthrough Podcast is one of the ways he’s giving back to rookie sellers, and he’s giving away one monthly comprehensive strategy audit worth $10,000 each month. In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Charlie McKenzie, an Amazon seller and the first winner of Josh’s strategy audit session giveaway. Josh demonstrates a live audit where he explains the best Amazon strategies that target a specific niche. Josh talks to Charlie about product innovation, sales copy that guarantees customer solutions, and product testing to maximize profits. Resources mentioned in this episode:
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| 30 May 2023 | Transform Your Product Launches With Will Russell's Proven 5-Step System | 00:55:52 | |
Will Russell is the Founder and CEO of Russell Marketing, an innovative digital agency focusing on e-commerce launch marketing. Russell Marketing has generated over $25M in revenue for over 300 rising entrepreneurs. In November 2022, Will launched the Russell Gives Foundation, a family organization offering grants and mentorship to 501(c)(3) partners committed to diversity, equity, and inclusion. Will’s accolades include features in Forbes, Business Insider, Crain’s New York, and Startup Nation, and in 2022, he released his first book, Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time. In this episode…Launching new products is one of the ideal ways to grow a business and increase revenue. While a new or innovative product may be exciting, it comes with many stressors. As an upcoming entrepreneur, you may not have adequate financial backing, which could prevent you from investing in a launch campaign. So, what can you do in this instance? Business leader and product launch specialist Will Russell has systems in place to help guide you through your first product launch. Have you validated your product by simply engaging or enticing your customers? Do you know about and understand Amazon brand analytics that can determine your market opportunity? These are just a few steps in Russell’s method to successfully launch products. Interested in learning more? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he talks with the Founder and CEO of Russell Marketing, Will Russell, to discuss creating powerful marketing systems to launch new products. Together, the two discuss strategies for launching new products, how to know if your product is a winner, and understanding pain points. Plus, Will gets to talk about his first book. Resources mentioned in this episode:
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| 18 Oct 2022 | The Seven-Step Process Entrepreneurs Should Use When Hiring New Talent | 00:40:07 | |
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits. Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode…In our second Thought Leadership episode, Josh Hadley discussed the five biggest mistakes he hopes entrepreneurs avoid. Josh also touched upon understanding the right time to hire and what roles need to be filled. Now, Josh shares one of the main concerns he hears from other business owners, which is hiring reliable talent. If you’re someone in a leadership role who’s responsible for recruiting, you’ll want to listen as Josh offers his seven-step hiring process. In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 once again flips the script and interviews Josh in part three of their Thought Leadership discussion. Together, these well-versed B2B podcasters discuss effective strategies to hire high-performing talent, including Josh’s recommended job advertising websites, his methodology for assessing potential candidates, his interviewing process, and more. Resources mentioned in this episode: | |||
| 29 Aug 2023 | WARNING Amazon's Inflating Your PPC Data And It Could Be Sabotaging You - Ritu Java Explains It All | 01:01:13 | |
Ritu Java is the Co-founder and CEO of PPC Ninja, a software tool and service provider managing Amazon ads for six, seven, and eight-figure brands. Ritu has initiated dozens of PPC mastermind programs, workshops, and webinars due to her self-professed passion for advertising and data science. She’s also trained hundreds of Amazon sellers on PPC. Ritu started her e-commerce journey over 10 years ago, sharing her knowledge on over 100 podcasts, blogs, and conferences, including Global Sources Summit, The Billion Dollar Seller Summit, and The Prosper Show. In this episode…Amazon sellers use PPC data to determine their cost of advertising. Inflated data leads to overspending and wasting away profits. So how can you avoid sabotaging your advertising campaigns? Business leader and PPC guru Ritu Java of PPC Ninja recommends these three strategies: Devise a PPC budget, caution sponsored display ads, and perform periodic audits. Regarding a PPC budget, Ritu warns against allowances based on your competitors’ TACoS. Instead, she suggests using a formula to determine costs. Besides being expensive, sponsored display ads can be ineffective since it targets audiences with specific interests, and may fail to generate sales. Audits ensure your PPC data is accurate, identify potential issues, track campaign performances, and provide you peace of mind that you’re in compliance with Amazon’s policies. Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he interviews Ritu Java, Co-founder and CEO of PPC Ninja, about Amazon advertising strategies to maximize scalability. Ritu addresses PPC-to-organic sales, sponsored display ads, and the importance of routine audits. Resources mentioned in this episode:
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| 06 Feb 2024 | Discover Jason Snider’s Revolutionary Approach to Tracking Your Business Finances | 00:59:19 | |
Jason Snider is the Founder and CEO of Aspyr Advisors, a bookkeeping and business advising firm. He’s also the Co-founder and Managing Director at Summit eCommerce Advisors, an accounting firm supporting e-commerce professionals. Twenty years in the accounting industry exposed Jason to the challenges e-commerce entrepreneurs face utilizing traditional accounting, and it inspired his vision to create improved solutions. Additionally, as a Certified Profit First Professional, he coaches entrepreneurs by providing them with the tools needed to scale their businesses. In this episode…Bookkeeping is essential for operating a profitable e-commerce business because it helps owners organize and access their finances, plan an annual budget, and understand their financial health. And while it may be cost-effective to do your own bookkeeping, not having thorough accounting knowledge could cause your company to lose money. So how can entrepreneurs manage their company’s finances like an accounting professional? Regardless of the method used to log company spending, business owners should habitually review their financial records on a monthly basis. This allows for monthly comparisons and identifying areas where additional spending or cuts may be beneficial. Jason Snider, a certified accountant, recommends using a reliable accounting system such as A2X to accurately track the cost of goods and other data input. Another method for properly managing company funds is implementing a Profit First system. This accounting strategy aims to help small businesses improve their cash flow and profitability by setting aside a percentage of revenue as profit before paying expenses. In today’s episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Jason Snider, Founder and CEO of Aspyr Advisors, to discuss innovative e-commerce bookkeeping. Jason shares common bookkeeping mistakes, methodologies for tracking and reconciling the cost of goods, and expounds on the Profit First strategy and how to execute it. Resources mentioned in this episode:
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| 20 Jun 2023 | $20 Million Org Chart: Peek at the Structure of a $20 Million Amazon Business with Yoni Kozminski | 01:03:16 | |
Yoni Kozminski is the Founder of South Col and the Founder and CEO of Escala and MultiplyMii. South Col is an e-commerce accelerator empowering founders to reach peak potential, while Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. On the other hand, MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. Both Escala and MultiplyMii, however, provide different solutions aimed at taking e-commerce and Amazon businesses to the next level. In addition to being a scaling expert and an entrepreneur, Yoni hosts the podcast Successful Scales, where he interviews leaders on what it takes to build successful businesses. He has a background in digital marketing and advertising and has worked with companies such as Mercedes-Benz, Mastercard, and Sony, to name a few. In this episode…It’s fair to say that when entrepreneurs set out to go into business for themselves, the end goal is to grow it to seven figures and beyond and earn huge profits. It’s also fair to say that when entrepreneurs reach this level of success, they want to be able to enjoy it. Sure, running a business comes with many stressors, but some factors can alleviate the pressures associated with growing a business. The first step to lessen stress, according to entrepreneur and business leader Yoni Kozminski, is to simply get out of your own way. So, what does that mean, and how do you get out of your own way? You start by creating or purchasing a reliable operational system. In this enlightening episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Yoni Kozminski, the Founder of South Col, Escala, and MultiplyMii, to discuss business operating systems and organizational structures that can help entrepreneurs scale to eight figures and beyond. Yoni explains how to build operating systems, the four core processes for a $20 million Amazon FBA Business, and the steps to take to become a successful entrepreneur. Resources mentioned in this episode:
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| 02 Apr 2024 | Boost Your Sales Overnight! Dima Kubrak’s Three Simple Secrets To Crush Your Competitors | 01:04:31 | |
Dima Kubrak is the Founder of Sellerise, a platform creating affordable, reliable, and up-to-date software products that make managing Amazon data and processes more efficient. He is also the Founder of ASAP Warehouse, a fulfillment and preparation center offering services for storage, preparation, and fulfillment. From a young age, Dima has immersed himself in the world of business, leveraging his entrepreneurial spirit to achieve remarkable success. With over a decade of experience in e-commerce, Dima has honed his expertise in navigating the complexities of the Amazon marketplace.
Here’s a glimpse of what you’ll learn:
In this episode… Scaling your brand beyond seven and eight figures requires a multi-faceted approach encompassing product differentiation, visual branding, and creativity in the digital space. By implementing these actionable strategies, you can position your brand for sustained growth and success in the competitive e-commerce landscape. Dima Kubrak, a renowned e-commerce entrepreneur, advocates for three essential strategies for business growth: product differentiation, leading image optimization, and digital creativity prioritization. Product differentiation is the cornerstone of brand scaling; Dima advises against creating generic products and suggests leveraging advanced tools like Midjourney or DALL-E to generate innovative concepts tailored to your audience. Furthermore, Dima underscores the importance of investing in visually appealing product packaging for your main image. This approach distinguishes your brand from competitors, boosting click-through and conversion rates. Rather than solely focusing on PPC and analytics, Dima emphasizes investing in digital creative assets to enhance brand recognition and drive engagement across platforms. In this episode of the eComm Breakthrough P... | |||
| 23 Jan 2024 | Unveiling Amazon’s Hidden Traffic Secrets With Brett Curry! | 01:02:18 | |
Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses. In this episode…In the ever-expanding realm of e-commerce, being an Amazon-first brand comes with its challenges and opportunities. What are some actionable steps to ensure your brand survives and thrives in a competitive marketplace? To significantly elevate your brand presence and drive sales, e-commerce specialist Brett Curry advises optimizing your brand presence, utilizing Google Ads to direct traffic, and exploring external marketing channels. Maximizing your brand identity on Amazon ensures your product line is comprehensive, cohesive, and well-defined. To do this, incorporate a brand name, mission, vision, and values to resonate with your target audience before leveraging external marketing sources such as Google Ads. By refining your Amazon funnel, you enhance your optimal conversion rates. Brett explains while Amazon is a powerhouse, diversifying your marketing channels is a strategic move. Don’t be afraid to experiment with various marketing platforms like Facebook ads, Instagram, and YouTube, which drive traffic back to your Amazon store. Join Josh Hadley on this episode of the eComm Breakthrough Podcast where he is joined by Brett Curry, the CEO and Co-founder of OMG Commerce, to discuss strategies for increasing brand sales DTC and on Amazon. Brett emphasizes the importance of brand identity, external marketing, and experimenting with different opportunities to grow your brand. Resources mentioned in this episode:
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| 10 Oct 2022 | The Five Biggest Mistakes Josh Hadley Wants You To Avoid as a New Business Owner | 00:44:24 | |
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits. Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode…In our first thought leadership episode, Josh Hadley discussed his entrepreneurial conquests and the inspiration behind Hadley Designs. Josh also mentioned his motivation for starting his podcast, eComm Breakthrough, which is a direct result of the lessons he’s learned from his entrepreneurial hiccups. In fact, there was a point early on in his business venture when Josh felt like giving up. Now, Josh shares the five mistakes he wants you to avoid. In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 once again flips the script and interviews Josh in the second part of their Thought Leadership discussion. Together, these well-versed business-to-business podcasters discuss understanding e-commerce channels that work best for your business, the best time to hire and who to hire, how to inspire creativity for your brand, and more. Resources mentioned in this episode: | |||
| 16 Apr 2024 | Strategy Audit - The Three Levers to Scale with Karen Bonnici | 00:45:24 | |
Karen Bonnici – the visionary behind Moon Sonder™ and its iconic products, the Super Blanky®, Dreamighty®, and Super Towel®. Karen's story is a testament to the transformative power of passion and purpose, as she crafts unique experiences that seamlessly blend comfort, self-care, and imagination for her customers. But Karen's journey doesn't stop at product creation. With a rich background as a seasoned storyteller, musician, and teaching artist, she's no stranger to captivating audiences both on stage and online. Her foray into ecommerce has been driven by her diverse creative talents, allowing her to weave compelling narratives and melodies that deeply resonate with her audience. Here’s a glimpse of what you will learn….
In this episode of Ecomm Breakthrough podcast host Josh Hadley chats with Karen Bonnici, a successful Amazon brand owner. They explore the challenges of low conversion rates and high ad costs, and the necessity of launching new products. The discussion also covers the effectiveness of storytelling in branding, the potential of TikTok and other platforms for promotion, and the use of influencers to drive traffic. Karen shares her personal story of resilience, aiming to inspire through her brand. The episode concludes with an emphasis on innovation, competitor analysis, and the continuous improvement of product listings for business growth. Here are the 3 action items that Josh identified from this episode: Action item #1: Driving growth by launching new products. Constant product innovation is paramount, akin to Apple's strategy, emphasizing that product diversification fuels sustained expansion, preventing sales stagnation over time. Action item #2: Consider TikTok Shop for brand promotion, leveraging its potential for virality and broad audience reach, irrespective of follower count, thanks to its algorithm favoring resonant content. Unlike platforms such as Instagram and Facebook, where visibility relies heavily on audience size and engagement rates, TikTok offers a cost-effective avenue for expanding product awareness. Action item #3: Continuous testing through Amazon's AB experiments is essential, facilitating ongoing refinement of product listings. Embracing iterative improvements enables even marginal gains to compound over time, driving significant growth in e-commerce endeavors.
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This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Full Transcript **Josh (00:00:35)**** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in eCommerce. Past guests include Adam Heist, Kevin King, and Michael E Gerber, the author of The E-myth. Today I'm speaking with Karen Bonnici. She is an Amazon brand owner that crossed the seven figure mark last year, and we just finished an audit on her brand. And we're going to let you all peek under the hood and hear the challenges that she is facing, and also hear the solutions that we discussed while conducting her brand audit. **Josh (00:01:07)**** ((-)) - - This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Karen, I started my business back in 2015 and grew into an eight figure brand in seven years, but I made a... | |||
| 08 Aug 2023 | Skyrocket Your Organic Amazon Rankings | Proven PPC Strategies with Destaney Wishon | 00:49:40 | |
Destaney Wishon is the CEO and Co-founder of BetterAMS, a retail media agency aiding Amazon sellers to scale their businesses through optimizing sponsored products, sponsored brands, sponsored displays, and DSP campaigns, which helps increase clicks and sales. Destaney has been in the Amazon space for six years, and her agency manages over $50 million of spend across Walmart and Amazon channels. Her first job out of college was as an intern at Shamrock Solutions, a fast-growing tech startup. While there, she honed her skills in Amazon Seller Central, social networking, and public relations. After realizing Amazon’s power potential as an online retailer, she co-founded BetterAMS and has never looked back. Destaney is a thought leader on Amazon advertising, social media personality, and co-host of Better Advertising With BetterAMS, a podcast sharing insights on optimizing and scaling online brands with Amazon PPC and DSP. In this episode…Ad Spend is the amount of money businesses spend on advertising campaigns and is used as a metric for measuring ad performance. Amazon Advertising is a tool that allows sellers to only pay when buyers click on ads. As ads for brand products evolve, Amazon’s advertising business grows and attracts target audiences. Companies that utilize Amazon Advertising reap several benefits, such as improving brand awareness, reducing sales cycles, understanding customer behavior, and tracking results, allowing businesses to make data-driven decisions. Destaney Wishon, an advertising agency owner, explains that Amazon sellers shouldn’t advertise only for clicks. Instead, they need to understand the overall advantage, which is to improve product organic ranking. If your goal is to expand your brand to the next level, you need to monitor your brand metrics in addition to investing in Amazon Advertising. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Destaney Wishon, CEO and Co-founder of BetterAMS, an advertising agency dedicated to helping Amazon brand owners. Together, Josh and Destaney discuss strategies for scaling businesses to the next level using Amazon Advertising. She advises on tips for boosting organic rankings, preferred data management tools, and how your business can benefit from hiring an advertising agency. Resources mentioned in this episode:
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| 30 Jul 2024 | The Secret Hack To Avoid Amazon's New Inventory Fees with Matt Snyder | 00:58:57 | |
Image of Guest Matt Synder, Founder of Brands Excel. Today, we'll discuss how Seller Fulfilled Prime (SFP) is increasingly becoming a viable option for more sellers, especially amidst the ongoing rise in costs.
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Matt Snyder, founder of Brands Excel, to discuss the intricacies of selling on Amazon. They explore the impact of Amazon's new inventory fees, strategies for brands to improve profitability, and the benefits of direct customer engagement. Matt shares insights on Seller Fulfilled Prime (SFP), dispels myths about shipping rates, and provides tips for choosing logistics partners. The episode concludes with Matt offering his contact information for listeners seeking advice on SFP and navigating Amazon's marketplace. Here are the 3 action items that Josh identified from this episode: Action Item #2: Emphasize Direct Customer Interaction: For non-Amazon-first brands, prioritize customer feedback and community engagement.
Resources mentioned in this episode:
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| 25 Jun 2024 | The Fastest Way to Streamline your Amazon Operations and Boost Profitability with Mike Abramowitz | 00:58:41 | |
Mike has 20 years in direct sales, training over 5,000 reps, and generating $20M in product sales. He's the author of 9 self-help books and founder of a charity providing 100,000+ meals to the homeless. Mike also hosts "The Better Than Rich Show" podcast and leads the community Automate, Delegate, Systemize.
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Mike Abramowitz, the founder of Better Than Rich. Mike shares his personal and professional journey, including the challenge of managing his business while his son was in the NICU for 8.5 months. He discusses how he systematized and delegated his business to ensure its smooth operation, which allowed him to take time off without impacting sales. Mike also provides insights on strategic hiring, the importance of delegation, and the use of productivity tools like AI. He emphasizes the value of test projects in the hiring process and recommends resources for further learning. Here are the 3 action items that Josh identified from this episode:
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Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Josh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Mike Abramowitz. He is one of the founders of Better Than Rich. And today we're going to be talking about a really challenging experience that he had where he navigated 8.5 months, where he was in the NICU with one of his sons, and he had to make sure his business ran without him. It put his back up against the wall, and he learned a lot from that experience. And he is going to show you how to systematize and delegate your business so that it can run on autopilot. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Mike, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. Josh (00:00:44) - That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal account in order to fund payroll. Because of cash flow issues. I was str... | |||
| 07 Oct 2022 | From Humble Beginnings to an Eight-Figure eCommerce Brand Owner | 00:33:33 | |
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight figure profits. Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode…If you’ve ever read about entrepreneurs or listened to them speak, they often talk about the innate entrepreneurial spirit that has always been with them. The same is true for Josh Hadley, host of the eComm Breakthrough Podcast. Josh’s success rose from humble beginnings, and he’ll tell you that he made mistakes along the way. But those mistakes taught him valuable lessons, and as a result, Josh was able to grow a business into an eight-figure success. His only regret? That he could have reached such margins much quicker. There was no guide for him to prevent stumbling blocks, so he created his own guide for other entrepreneurs. In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 flips the script and interviews Josh. Together, these two well-versed business-to-business podcasters discuss Josh’s serial entrepreneurial conquests. Josh’s story is an inspiring one, and you’ll learn this as he describes his background, how his wife’s talents inspired their first e-commerce brand, and the motivation behind starting his podcast. Resources mentioned in this episode:
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| 13 Dec 2022 | The Ultimate Amazon Product Launch Strategy | 01:12:16 | |
Matt Altman is the Head of Amazon at Right Side Up, a third-party agency that mentors rookie and veteran brand sellers to scale from zero to $3 million in monthly sales through optimization, including advertising and analytics. Matt attributes his success to his “owner mentality” blueprint, a strategy he provides to his clients. Matt’s ability to rise beyond seven figures makes him an expert e-commerce entrepreneur. With over 12 years of selling experience, he has sold over $35 million in products through Amazon. In this episode…Do you have the ultimate product to sell online? Maybe you want to launch a product on Amazon but are unsure of the steps to take. Look no further. Not only does Amazon want your products, but it is also always searching for new brands. However, there are many factors to consider, such as advertising, data, conversion rates, software tools, and much more. That’s where Amazon head Matt Altman comes in. In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Matt Altman, the Head of Amazon at Right Side Up, to talk about the ultimate strategy to launch a product on Amazon through product optimization, pay-per-click (PPC) management, and Matt explains to sellers when it’s time to cut an underperforming product. If you are an aspiring Amazon seller, this episode is for you. Let’s dive in! Resources mentioned in this episode:
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| 18 Jul 2023 | How To Attract And Hire World-Class Overseas Talent With Nathan Hirsch | 00:50:27 | |
Nathan Hirsch is the Co-founder and CEO of EcomBalance and Outsource School. EcomBalance is a monthly bookkeeping service for e-commerce businesses selling across multiple channels. Outsource School teaches business owners effective hiring methods for hiring and retaining top-tier, offshore virtual assistants. In 2015, he co-founded FreeUp.net, scaling it to $12M in yearly revenue before exiting in 2019. Nathan has appeared on over 400 podcasts and is a social media personality. In this episode…Offshore outsourcing involves contracting individuals or service providers located in different geographical regions. In-demand business functions and industries such as IT services, software development, finance and accounting, customer support, and data entry have sparked a need for outsourcing virtual talent. Additionally, there are a multitude of benefits to using this type of service, including cost-effectiveness, scalability and flexibility, time zone advantages, and access to specialized skills. As with any type of business, outsourcing comes with many challenges. Nathan Hirsch, a longtime entrepreneur, experienced years of hiring trial and error. The lessons he learned along the way led him to scale businesses beyond seven figures using only virtual assistants. Eager to share these methods as an online educational resource for other business owners led him to co-found the Outsource School. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Nathan Hirsch, Co-founder of EcomBalance and Outsource School, to discuss finance and business operating systems. Nathan shares the challenges of outsourcing talent, proven hiring methods for acquiring offshore talent, the benefits of using Outsource School, and business owners’ common bookkeeping mistakes. Resources mentioned in this episode:
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| 26 Mar 2024 | Don’t Go Bankrupt! Yoni Mazor Exposes the Silent Profit Killers in Your Business | 00:53:27 | |
Yoni Mazor is the Co-founder and Chief Growth Officer of GETIDA, a fast-growing company providing state-of-the-art reimbursement recovery solutions for Amazon sellers. Leveraging his extensive experience as CEO and Co-founder of May Group, a $20 million Amazon FBA business, Yoni co-founded GETIDA to address the complex challenges faced by many e-commerce entrepreneurs. In addition to his role at GETIDA, Yoni serves as an Investor and Advisory Board member at Newphotonics and The Ecom Cooperative, where he contributes his expertise to foster growth and innovation in the industry.
Here’s a glimpse of what you’ll learn:
In this episode… Amazon sellers must stay ahead of the curve to maintain profitability and drive scalable growth. While focusing on sales and marketing strategies is crucial, overlooking certain areas can result in margin loss and hinder long-term success. One commonly overlooked aspect in e-commerce is the integration of AI technology. Experimenting with chatbots and AI software tailored for e-commerce can streamline processes, personalize interactions, and provide a competitive edge. eCommerce entrepreneur Yoni Mazor emphasizes that neglecting these advancements risks lagging behind competitors and hindering growth. Building a winning team is also essential for sustainable success — instead of solely prioritizing cost-cutting measures, sellers should focus on hiring top talent. Overall, focusing on AI integration, team building, and reimbursement management is crucial for Amazon sellers seeking to boost profitability and achieve scalable growth in e-commerce. In this episode of the eComm Breakthrough Podcast, Josh Hadley hosts Yoni Mazor, Co-founder and Chief Growth Officer of GETIDA, to explore emerging e-commerc... | |||
| 04 Jun 2024 | The Most Effective Growth Levers for Scaling an E-commerce Brand to an 8-Figure Valuation With Todd Bairstow | 01:02:17 | |
Todd is an English major who made good as an entrepreneur. He has founded and bootstrapped two companies into 8 figure valuations and is currently working on his eCommerce brand Finer Form. That brand focuses on at-home exercise equipment and is one of that category's top-selling brands on Amazon. Highlight Bullets > Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley chats with Todd Bairstow, CEO of Finer Form, about the brand's impressive growth trajectory during the pandemic and the strategic moves that propelled them to eight-figure success. Todd shares how Finer Form preemptively tackled potential negative reviews by improving product design and assembly instructions, enhancing the customer experience. He also delves into the critical role of Amazon PPC expertise in their growth, emphasizing the importance of keyword specificity and campaign organization. Furthermore, Todd discusses the value of maintaining a white hat approach and building strong relationships with Amazon account managers. The episode also explores Finer Form's unexpected success on TikTok Shop, outperforming other sales channels, and the benefits of influencer marketing on the platform. Todd recommends "The Big Short" for diverse business perspectives, ChatGPT for productivity, and the "Odd Lots" podcast for global business insights. This episode is packed with actionable strategies for e-commerce entrepreneurs aiming to scale their businesses. Here are the 3 action items that Josh identified from this episode: Action Item #1: Embrace Adaptability and Strategic Decision-Making: Todd Bairstow's experience with Finer Form underscores the importance of adaptability in the face of unforeseen circumstances like the COVID-19 pandemic. Action Item #2: Prioritize Exceptional Customer Service: Building a loyal customer base is crucial for sustained success in e-commerce. Action Item #3: Master Amazon PPC and Explore Emerging Platforms: Post-COVID, the significance of Amazon PPC advertising has surged.
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Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Todd Bairstow. He's the CEO of Finer Form, and he's going to be sharing his remarkable story of how his brand exploded during Covid and the specific growth levers he has been using to scale his brand to eight figure valuations and beyond. But in addition to that, you're also going to hear his strategies of how his TikTok shop sales are now surpassing Walmart.com sales. And he's going to dive into the details with us today. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Todd, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. Josh (00:01:02) - At times, I made bad hiring decisions. I had to take money out of my personal account in order to fund... | |||
| 09 May 2023 | Dominate Amazon Product Launches: Tactics & Strategies From The Expert Bradley Sutton | 01:01:02 | |
Bradley Sutton is the Chief Evangelist and the Director of Training at Helium 10, an e-commerce sellers’ platform to help Amazon entrepreneurs capitalize and dominate the marketplace. A passionate e-commerce seller and Amazon expert, he’s launched over 100 products on the popular platform. Because Bradley is so well-versed in all things Amazon, he hosts the most-listened-to podcast for Amazon sellers, the Serious Sellers Podcast. In this episode…Part of scaling an e-commerce business is to launch new products. Launching new offerings not only boosts sales but can potentially attract new loyal customers. But with growth comes new problems. Often new product launches can cause financial loss. So how can e-commerce sellers avoid this misstep? Business leader Bradley Sutton recommends using the title keyword density strategy before revealing new products. He also suggests practicing healthy financial business acumen by understanding your budget. Finally, Bradley reminds sellers that launching new products shouldn’t prevent them from continuing to follow the basic steps that helped them reach their current level of success. Want to learn more about title keyword density and other launching strategies? Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he welcomes the Chief Evangelist and Director of Training at Helium 10, Bradley Sutton, to discuss launching new products on Amazon. Bradley shares what is currently working and not working when launching new products on Amazon, explains title keyword density, and elaborates on the importance of having products ranked at the top of the page. Resources mentioned in this episode:
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| 12 Dec 2023 | Get Ready for the Next Big Thing in eCommerce: Ehud Segev's Secret Method Can Help You Stay Ahead! | 00:59:43 | |
Ehud Segev is a renowned mentalist known as The Mentalizer and specializes in combining his knowledge of the subconscious mind with business and marketing. He is also a recognized authority in Amazon marketing, having studied the platform in-depth and helped hundreds of sellers rapidly increase their income. As an Amazon thought leader, Ehud has published two best-selling books, 9 Steps to Influence: A Mentalist's Guide for Everyman and Secrets of the Voice: Read People and Influence Others Using the Voice, which has been translated into several languages. Ehud is a serial entrepreneur, owning a cosmetics factory, an e-commerce marketing and advertising agency, TV studios, and a chain of restaurants. In this episode…Branding is the essence of sales. But what is a brand, and how do you develop it? Ehud Segev, an e-commerce marketer and mentalist, defines a brand in a single word: audience. Once you have identified an audience interested in purchasing your products or services, it’s vital to differentiate and develop your brand. One strategy many Amazon sellers overlook is leveraging poor reviews. Rather than viewing negative feedback as a death knell for your company, consider complaints as pain points begging for solutions. Ehud asserts that unfavorable critiques are roadmaps to success because they identify gaps in the market. On today’s episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Ehud Segev, Amazon marketer and renowned mentalist known as The Mentalizer, to discuss the software Logie.ai and how to increase Amazon sales by partnering with influencers and content creators. Ehud shares what attracted him to become an Amazon seller, explains the essence of a brand, how to build an audience, and more. Resources mentioned in this episode:
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| 11 Jul 2023 | Crush Your Amazon Competitors | Rolando Rosas' Expert Secrets To Dominate ANY Product Category | 00:54:00 | |
Rolando Rosas is the Founder of Global Teck Worldwide, a tech e-commerce store passionate about providing high-quality communications and telecommunications equipment. His entrepreneurial journey began with a college computer, printer, and an old-school kitchen wall phone. He founded his third startup, Circuit Loops, in 2020 when he grew frustrated with outdated methods of purchasing broadband, wireless, and fiber internet for smaller businesses. Before starting Global Teck Worldwide, he spent several years as a seller on Amazon. In this episode…Amazon is the largest online retailer and the largest e-commerce selling platform. According to Marketplace Pulse, an estimated 6.3 million sellers use the Amazon marketplace, and over half of them are North American sellers. It’s a preferred sellers’ platform because it’s established and trusted, has minimum start-up costs, and there’s the potential to earn money quickly. If your goal as an Amazon seller is to make passive income, Rolando Rosas – an expert e-commerce entrepreneur – advises you to be ready to work. One of the biggest misconceptions is that after posting products, Amazon takes care of the rest. The reality is that the early stages of your selling journey will require many hours and effort. However, there are steps to take to outperform the competition, such as refining the product's main image, diligently responding to customers’ questions, and using data analytical tools. Join Josh Hadley in this episode of the eComm Breakthrough Podcast, where he interviews Rolando Rosas, Founder of Global Teck Worldwide and Circuit Loops, to discuss pay-per-clicks strategies and his journey to building a seven-figure brand. Rolando explains the differences between selling on Amazon versus other online channels, misconceptions of drop-shipping, the impact data has on your business, and more. Resources mentioned in this episode:
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| 17 Jan 2023 | Knowing When To Expand Your Distribution Channels With Josh Gibson | 01:01:48 | |
Josh Gibson is the CEO and President of Sojourn Group Consulting, an Amazon boutique marketing agency specializing in helping sellers grow their marketplace. Before starting Sojourn, Josh worked in the banking industry. Today, his busy schedule doesn’t allow for much downtime, but when he’s not in the office, Josh spends it with his wife of 15 years and their four kids. In this episode…Are you an Amazon seller who’s frustrated with how the platform eats your margin for breakfast, lunch, and dinner? With an estimated 6.3 million sellers on Amazon, there is plenty of competition for your product to stand out. Add to that compromised cash flow, strict inventory expectations, packaging restrictions, and high fees, and it’s easy for your bottom line to fall into the red. So what strategies are there for sellers to make a profit? Josh Gibson, business leader and expert Amazon seller, suggests you prioritize tracking your weights and categories and the products you’re selling. Other tips for seller success are leveraging best-selling products, optimizing product listings, and experimenting with selling on other e-commerce channels. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Josh Gibson, the CEO and President of Sojourn Group Consulting. The two discuss expanding seller distribution channels, the best tools to efficiently operate a business, why you should hire a marketing agency to help grow your brand, and more. Resources mentioned in this episode:
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| 21 Feb 2023 | Mistakes To Avoid That Led To An Account Suspension & $400K in Debt With Brad Allen | 01:07:39 | |
Brad Allen is an Amazon Seller who started on Amazon with creative retail and online arbitrage strategies in 2015. He sold everything from toys to high-end skincare on his Amazon business while living remotely in South America and Africa. After his account got suspended, Brad went into $400,000 of credit card and loan debt but eventually built two private label brands that are on track to earn eight figures this year. In this episode…Are you interested in becoming an Amazon Seller? What do you need to know to thrive in this space? Brad Allen is a very successful Amazon Seller, but you may not have guessed that based on his experiences a few years ago. In fact, he faced many challenges on Amazon to the point where his account got suspended, which left him with $400,000 of debt. Since then, Brad learned a lot, and he now shares the secrets of how he is crushing it on Amazon. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Brad Allen, a successful Amazon Seller with two private label brands. Brad talks about his journey with retail arbitrage, why his Amazon account got suspended and the lessons he learned because of it, and the tools that help you succeed on Amazon and other competitive marketplaces like Etsy. Resources mentioned in this episode:
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| 28 Feb 2023 | NEW Mind Blowing Strategy To Rank Products on Amazon Using Blog Posts With Dr. Travis Zigler | 01:06:07 | |
Dr. Travis Zigler is the Founder of Profitable Pineapple Ads, a consulting agency for Amazon sellers who want to grow their business through advertisements. Before founding Profitable Pineapple Ads, Dr. Zigler honed his selling chops as an Amazon PPC coach. Dr. Zigler is also the CEO and Co-founder of Eye Love LLC, an eye health and wellness company he co-owns with his optometrist wife, Dr. Jenna Zigler, providing premium quality eyewear and eye supplements. In this episode…If you’re an Amazon entrepreneur who’s hired agencies to manage your pay-per-clicks in the past, you know it can be a daunting experience. The agencies make promises they’re unable to fulfill, don’t provide data in a timely manner, and in the end, you get little return for your investment. Exitpreneur and Amazon seller Dr. Travis Zigler experienced this firsthand. Although well-versed in Amazon PPC, he still chose to hire agencies to manage his product PPC. Unfortunately, he was unsatisfied with the services. So what did he do about it? He hunkered down and learned the ins and outs of PPC and created his own method. The method has proved to be so effective that he decided to become a PPC coach and consultant. To learn more, join Josh Hadley in this episode of the eComm Breakthrough Podcast, as he chats with the Founder of Profitable Pineapple Ads, Dr. Travis Zigler.Dr. Zigler shares his journey with his agency and the services it offers, his exit from his first entrepreneurial venture, and the latest tactics he’s implemented to increase organic sales on Amazon with his clients. Resources mentioned in this episode:
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| 13 Jun 2023 | Take Your Brand to the Next Level With Shannon Roddy's Three Proven Strategies for Success | 01:08:25 | |
Shannon Roddy is the Director of Business Development at Avenue 7 Media, a full-service agency helping deserving brands navigate and thrive on Amazon. His expertise in all things Amazon gave him the insight to found Marketplace Seller Courses, a platform offering online courses to educate e-commerce entrepreneurs on strategies to take their products to the next level. Shannon has consulted over 200 companies and individuals to launch, scale, and protect their brands. In this episode…Though Amazon is the world’s largest and fastest-growing marketplace, it’s an ever-evolving platform. This makes it nearly impossible for sellers to stay current with Amazon’s terms and conditions. It’s also impossible to scale when sellers fall into complacency and fail to compete. So, how can you become a major player as an Amazon seller? According to Amazon expert Shannon Roddy, you’re on track to exceeding eight figures and beyond if you use these proven three tactics: Identify your brand mission, expand and adapt your product line, and protect your brand. So, how do you apply these methods to your business? Listen to this episode of the eComm Breakthrough Podcast where host Josh Hadley welcomes Shannon Roddy, Director of Business Development at Avenue 7 Media, for an in-depth conversation about building, growing, and protecting your brand. Shannon offers his advice on how to create a brand story, how to pivot listing images, how to avoid common seller mistakes, and more. Resources mentioned in this episode:
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| 13 Aug 2024 | SOP Freedom: How to Grow Your Business Without Being Chained to It with Eli Lipshatz | 01:10:37 | |
Eli Lipshatz (AkA Lipi). Co-founder of Escala, and MultiplyMii. Today, Lipi will be discussing the most effective strategies for scaling an eCommerce business, focusing on optimizing personnel, streamlining processes, and leveraging technology to achieve growth.
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Eli Lipshatz (Lipi), co-founder of Escala and MultiplyMii. They discuss strategies for scaling e-commerce businesses, focusing on the need for effective delegation, prioritizing needle-moving activities, and creating efficient systems. Lippy highlights common mistakes, such as not delegating tasks and the importance of systemizing processes to focus on strategic growth. The use of tools like Miro and ClickUp for documentation is emphasized, along with the significance of meeting cadence for organizational alignment. Lipi also offers insights on managing remote teams and recommends resources for continuous learning in the e-commerce space. Here are the 3 action items that Josh identified from this episode: Action Item#2 Identifying key levers for business growth. Action Item#3 Creating a company wiki and SOP document to streamline operations.
Special Mention(s): Related Episode(s):
Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh Hadley (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today, I have the pleasure of speaking with Eli Lipshatz, aka Lipi. He is the co-founder of Escala and MultiplyMii. And today, Lipi is going to be discussing the most effective strategies and intricate details for scaling e-commerce businesses, how to document your SOPs, and how to actually create something that is sustainable and scalable in order to grow. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Lipi, I started my business back in 2015 and I grew it to an eight-figure brand in seven years, but I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. I made a lot of bad hiring decisions. I had to take money from my own personal bank account in order to go fund payroll because of cash flow constraints. Josh Hadley (00:00:50) - There... | |||
| 14 Feb 2023 | 9 Brilliant Strategies To Increase Sales On Amazon and Dominate Your Market With Steven Yates | 00:58:48 | |
Steven Yates is the CEO of Prime Guidance, an agency providing Amazon, Walmart, and eBay sellers and vendors with coaching and advisory services to help them grow their businesses on marketplaces faster and operate smarter. He is also the Founder of All Industry Consulting, which offers expert advice to clients regarding merchandising, purchasing, sourcing, sales, and business development. Before founding Prime Guidance and All Industry Consulting, Steve developed well-rounded expertise working for multibillion dollar Fortune 500 retailers such as Amazon, Dick’s Sporting Goods, and eBay Enterprise. In this episode…Are you an Amazon seller? Which levers do you need to pull in your business to increase sales and grow on Amazon and other marketplaces? With the high competition on Amazon, sellers need to up their game and try to stand to sell more. To increase their conversion rate in any marketplace, sellers need to optimize product pages, keyword research, internal and external traffic generation, and content creation, including A+ content and infographics. Learn how Steven Yates helps shoppers win with all these and more through Prime Guidance. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Steven Yates, CEO of Prime Guidance. Steve talks about Prime Guidance and what it does, other marketplaces Prime Guidance helps sellers thrive in apart from Amazon, considerations for migrating to other marketplaces, and levers sellers can pull on Amazon that can influence sales and help them grow their brands. Resources mentioned in this episode:
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| 12 Sep 2023 | Want To Scale Your Business Faster? Mario Lanzarotti Reveals the Mindset Shift You Need To Make | 01:07:06 | |
Mario Lanzarotti is a High-Performance Coach, TEDx Speaker, and Conscious Leader who helps entrepreneurs achieve success by adopting an inexorable mentality. His clientele ranges from Olympians and CEOs to mission-driven entrepreneurs around the globe, and he’s helped them achieve their goals in six months or less. Additionally, Mario hosts global masterclasses on conscious leadership and optimized mindsets. In this episode…Are you reaching your full potential? If not, what’s holding you back? Could you be self-sabotaging? If you constantly set goals for yourself but never achieve them, you need to change your mindset. Developing the right attitude with powerful habits is the key to unlocking a life of true freedom. As a high-performance coach and conscious leader, Mario Lanzarotti has developed principles to help his clients identify the obstacles that stand in the way of their success. By understanding when to seek the help of an expert — or following the principle of “First Who, Then What” — you can overcome obstacles 10 times faster than you would on your own. Mario advises his clients to heed the “Serving Over Selling” principle when acquiring new clients or growing a business. If you can identify your target audience's problems and provide a solution, you can leverage that principle to defeat the competition. While entrepreneurs often neglect their feelings for the sake of wanting to please others, as leaders, it’s essential to inventory those feelings to clear open cycles. A scattered mind is the cause of wasted time, energy, and blocked capabilities, and cleansing your mental powers ensures a focused mindset to make savvy business decisions. In today’s eComm Breakthrough Podcast, Josh Hadley interviews High-Performance Coach Mario Lanzarotti about shifting one's mindset when elevating a business to the next level. Mario shares various principles and methods for shifting one's mindset, as well as how to open and close cycles that pose a risk of self-sabotage. Resources mentioned in this episode:
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| 31 Oct 2023 | The Art of Building a Winning Team: Tips and Strategies for Scaling Your Business | 00:40:43 | |
Andrew Gilliland is the President of Action Holdings, an e-commerce asset management company. Andrew is a serial entrepreneur and the Founder of iSpyPens, a pioneering discreet tech solution that protects life, property, and peace of mind. He is a Florida native and graduate of the University of Tampa, where he earned his BS in information technology. David Hunt of Action Holdings leads several platforms, including vendor onboarding, budget allocation, and acquisitions. Beyond his entrepreneurial duties at Action Holdings, David is also a product designer at PeopleReady, an industrial staffing agency specializing in on-demand labor and skilled workers. David graduated from the State University of New York at Fredonia, earning his BFA in visual arts and new media with a concentration in graphic design. In this episode…Being a business owner has its advantages, such as being your own boss, impacting the world, and the potential of high earnings. However, entrepreneurship has many trials and tribulations. Hiring personnel who meet all the necessary requirements is a common challenge for many businesses. Business leaders Andrew Gilliland and David Hunt share that successful employees fit the company culture, are excited about their job responsibilities, and work efficiently. One strategy to ensure you’re hiring A-players is to conduct employee reviews every three to four months. Create an evaluation document with three metrics: effectiveness and performance, KPIs, and team culture. As business owners, time is valuable, so leadership should be comfortable delegating responsibilities. Conduct time studies to analyze which tasks require more attention, then draft standard operating procedures for those items. This may also indicate that it’s time to hire specialized roles. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Andrew Gilliland and David Hunt of Action Holdings for a special strategy audit. Andrew and David share their takeaways, including the importance of employee performance reviews, how to measure employee success and progress, and how to create processes to manage time. Resources mentioned in this episode:
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| 28 May 2024 | Building your brand in new frontiers with Amy Wees | 00:38:54 | |
All right, guys, I have a very special episode for you all today. Scott Needham and I from the Smartest Amazon Seller podcast have partnered together, where he interviewed Amy Wees, and she delivered some amazing, actionable strategies as to how you can grow your brand off of Amazon. I feel like this message is super timely for what a lot of us are experiencing massive amounts of overseas competition, a lot of margin reduction, an increase in FBA fees, etc. the list continues to go on and on, and while many people look for what's going to be the next best sales channel for me to get into, Amy shares some actionable tips and strategies, and I think you can experience a mindset shift in terms of understanding that getting into retail can open up some massive doors, an opportunity even bigger than what you're experiencing on Amazon. So go ahead, sit back, listen to this episode, take down some notes, and then when you're done, go ahead and follow the smartest Amazon seller podcast by Scott Needham. Intro (00:01:09) - One, two, three. Scott (00:01:12) - Welcome to the Smartest Amazon Seller podcast. I am your host, Scott Needham, an Amazon seller. And I have with me Amy Wees from Amazing At Home. She has been giving such amazing advice. I was at a conference with her 2 or 3 weeks ago in Boston, and when I heard her talk, I was like, all right, I've got to get her on the podcast to talk about this subject. I've never talked about it, and I know there's a few people that are probably at this threshold of how to take some of their products, some of their brands, to the next level, understand, what it can mean to branch outside of Amazon and perhaps even into retail stores. Amy, welcome to the podcast. Amy (00:01:57) - Thank you for having me, Scott. It's great to be here. Scott (00:01:59) - So, you know, I like to think that I'm, pretty good at selling on Amazon, but, the more I've been doing this podcast, the more that I like, I'm like, there's just way more things to consider. Scott (00:02:14) - in how to, you know, grow a brand and actually maybe turn a product into a brand. And, one of the first things that you think of in, in answering that question is like, well, are you just on Amazon? You know, have you if you expanded and like, have you found the best fits off of Amazon? So, let's just do a thought experiment where, you know, I have grown to, say $500,000 a year in sales, and it's all just on Amazon doing, you know, private label. What would you think be, you know, the next step. Amy (00:03:00) - Well, I think always you have to look at your customer base, right? who is your customer and where do they shop? What are their brands? Do they follow, you know, where do they expect to find you? and of course, we all love Amazon. I love Amazon too. I'm an Amazon seller as well. but when it comes to expansion, we really have to think and remember that e-commerce is 10% of all of retail. Amy (00:03:31) - E-commerce is 10% of all retail. So it's like, whoa, you know, and then Amazon is a little over half of the e-commerce chunk, but there's still so many cool places that we can sell our products both online and offline, in brick and mortar channels as well. So when you're thinking about, okay, you know, could I do something off Amazon? I know a lot of people too. They don't want to keep all of their eggs in the Amazon basket right now because it's just been yeah really crazy. Amazon's changed a lot right. Scott (00:04:03) - That's not a yeah it's not a great idea. now so expanding off Amazon and you know figuring out where your customers are or how to get to them, you know, the most natural might be, you know, Walmart Shopify but like and then the rest of, you know, brick and mortar you could set up wholesale. So say you're approaching you're approaching that question right there. what are some factors that you should be considering? Amy (00:04:34) - Yeah. So I mean, the first thing that you should consider is your margin. Amy (00:04:39) - So if you're on Amazon and you have just A3X, so you're sourcing it for $5, you're selling it for 15. If your margins are really narrow, you might not have enough margin to actually expand into retail and sell your products at wholesale prices. So when you're selling your products wholesale, in general, the general rule and of course, there's exceptions to this rule. But the general rule is you're selling that product for 50% of the retail price, and the retail price is whatever you're selling it for on Amazon. So it's not like you can say, oh, well, my MSRP is $40, but I sell it on Amazon for $20 on average because yeah. Scott (00:05:23) - That won't that won't fly. Amy (00:05:25) - No. Yeah exactly. And we know that Amazon's already doing you know comparison pricing across major retail channels. So the first thing that you should think about if you're going to start selling your products wholesale is do I have the margin to sell this product for 50% of that retail price? And, and still make a profit there? So that's, that's the. Scott (00:05:52) - Well, even take your, take your scenario of a $15, retail, and your, your, cost of goods is $5 per unit. if you were to sell it to a brick and mortar store for 750, is that worthwhile or is that good enough? Amy (00:06:12) - I don't. It wouldn't be for me. No. You know, that's the good thing about selling wholesale is that, that usually those brick and mortar stores pay shipping. So you're not paying for shipping, right? Okay. that's helpful, but, you know, that's a very narrow margin, right? I like to have enough profit to at least buy one more unit even on Amazon. Right. So, you generally want to be able to cut it in half from your retail price and then cut it in half again. to be able to, you know, make a, make a profit there. So, that's just a general rule. So pricing is your first. Yeah. Sorry. Go ahead. Scott (00:06:57) - So what you're saying is if, say, your cost is $5, if it was wholesaling for $20, you're like, okay. Scott (00:07:04) - That starts to make sense. Amy (00:07:05) - Yes. Exactly. Well no. If your cost is if your cost is $5, you want it to wholesale for ten, right? So you want to be able to double that, right. So if let's say I'm selling a product for $40 retail, the wholesale price is $20, I should source that for ten okay. Scott (00:07:27) - Yes. Right. Yes. Yeah. Yeah. I, I think, we're just dancing around. Yeah, yeah, I understood you. and. Yeah. So, you know. Amy (00:07:40) - That's the, the first consideration is that you want to think about your margin and you know, whether you have enough margin there. and then the second thing is think about how your customers shop. So, you know, where do they shop? Do they mostly shop online for your type of product? And if so, what are the other, types of online channels that might be beneficial for you? So maybe you're selling a home decor item, right? Home decor. Amy (00:08:10) - And even on Amazon, home decor isn't really the best product. Those aren't the best products to sell on Amazon, because American consumers usually go on websites like Overstock and Wayfair to buy home decor type of goods. And if you'll notice, if you go to those online websites and you check out the prices of home decor compared to those prices for very similar products like I did an example of a gold vase. it was a, you know, on Amazon, these types of gold vases were like $19, right? Very cheap. You find the same thing on Wayfair and it's like 73 to $100. so if you are selling a home decor item, you might be surprised Amazon might not be the best place for you to sell your products, and you might discover that there are other really, really great places to sell. yeah. And then same thing. There's brick and mortar opportunities as well. little chain stores like Tuesday morning, for examp... | |||
| 04 Apr 2023 | Creative Ways to Differentiate Your Product Listing & Crush The Competition with Brian Johnson | 01:13:46 | |
Brian Johnson is the Co-founder of Canopy Management, a full-service digital advertising agency for Amazon brands. In addition to Canopy Management and his 20-plus years of experience, Brian has helped over 20,000 brands grow $1 billion in Amazon sales via his Amazon advertising consultancy. As a result, his products and services continue to keep him in high demand with small and large market companies globally. In this episode…Amazon is not only a best-selling e-commerce channel, it has also become a trustworthy product advertising platform. Positive advertising provides product visibility, increasing sales and profitability. So as a seller, what must you do before creating a successful advertising campaign? Entrepreneur and business leader Brian Johnson recommends taking these steps into accountability. Consider how to differentiate your product listing and constantly be innovative, conduct a top 20 term search, and understand why customers purchase your products. In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-founder of Canopy Management, Brian Johnson, to discuss Amazon advertising and product optimization. Brian shares his first experience with Amazon changed his life, how he launched his first course, his advice on how Amazon sellers can grow beyond eight figures, and the most common images brands use for product optimization. Resources mentioned in this episode:
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| 28 Nov 2023 | Money Lost, Lessons Gained: Carlos Alvarez Reveals the Mistakes Behind His $16M Business Mistakes! | 00:52:10 | |
Carlos Alvarez is the Founder and CMO at Wizards of Ecom, a Miami-based global e-commerce academy educating entrepreneurs on how to leverage Amazon for financial freedom. Carlos is a 15-plus-year veteran in the Amazon space who has scaled his brands into a nine-figure entity. Additionally, he is the Founder and CEO of Blue Bird Media & Marketing Solutions, a digital marketing agency specializing in product sourcing, brand building, Amazon vendor management, PPC, and lead generation. Carlos also hosts the world's largest free-to-attend Amazon Meetup group where participants discuss e-commerce, self-publishing, advertising, and selling on Amazon. In this episode…Scaling a business to seven figures and above requires a strategic roadmap that includes designing a vision, diversifying and expanding, and extending market reach. Boosting market coverage can also involve community building. Why is community essential to brand growth? Carlos Alvarez, an entrepreneur and experienced marketer, asserts that he will only launch a product if there is a demand for it. Many Amazon sellers use pay-per-click advertising to raise brand awareness. Unfortunately, PPC prices have increased by over 30% since 2021 and will continue to rise. Carlos explains that having a devoted community of customers who trust you as a vendor can lead to customer advocacy, word-of-mouth recommendations, and positive reviews. Building a community can be as simple as creating social media accounts. However, Carlos advocates for in-person groups like Meetup. Face-to-face interactions allow for open conversations, brainstorming, and real-time surveys and opinions. On today’s eComm Breakthrough Podcast, Josh Hadley interviews Carlos Alvarez, Founder and CMO at Wizards of Ecom, about strategies for building a community and brand. Carlos shares his passion for building community, explains his strategies for managing a portfolio of businesses, and discusses his business ventures. Resources mentioned in this episode:
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| 19 Mar 2024 | Secret Amazon Takedown Tactics: Crush Counterfeiters and Collect Cash With Hilton Hart | 01:02:11 | |
Hilton Hart is the CEO of Edison IP Enforcement, renowned for his leadership in combating counterfeiters and safeguarding brands. Under his guidance, the company has successfully litigated against over 80,000 counterfeiters, recovering more than $61 million in damages. With a background as a software engineer, Hilton transitioned into entrepreneurship and investment, leveraging his technical expertise and business acumen to drive success in the intellectual property enforcement sector.
Here’s a glimpse of what you’ll learn:
In this episode… Counterfeiting poses a significant threat to brands, causing financial losses and tarnishing reputations. However, with the right approach, businesses can protect their intellectual property and hold infringers accountable. What are some permanent solutions to combat counterfeiters and recover damages? Hilton Hart, an IP enforcement expert, urges e-commerce entrepreneurs to take proactive steps to protect their brands. This includes registering trademarks and securing copyrights for images and designs. Vigilantly document instances of infringement and hold counterfeiters accountable by seeking financial compensation; these actions deter future infringements and reinforce respect for intellectual property rights in the marketplace. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Hilton Hart, CEO of Edison IP Enforcement, discusses definitive strategies for thwarting counterfeiters and recouping losses. Hilton shares his inspiration for entering the e-commerce IP enforcement realm, the common types of counterfeit infringements, and practical steps to combat this pervasive issue. Resources mentioned in this episode: | |||
| 19 Dec 2023 | Secret Insider Strategies to Growing Your Business Through Multi-Channel Expansion With Jamin Arvig | 00:40:18 | |
Jamin Arvig is Co-founder of aiCommerce, a multichannel digital agency offering a full range of e-commerce services including launch strategies, ad management, and fulfillment. He is also Co-founder of Brands 10X, a platform helping e-commerce businesses sell into brick-and-mortar channels and aiC Brands, which invests in and owns multichannel brands. As a seasoned professional with 20 years in the industry, Jamin is a thought leader in e-commerce, having presented at Harvard Business School, London Imperial College, Global Networking Summit, CEO Retail Summit, and several YPO events and industry conferences. In this episode…There are several reasons why brands should leverage distribution channels to grow and scale including reaching a wider audience, enhancing brand awareness, improving customer experience, and increasing sales. What are specific growth levers for expanding distribution channels? According to e-commerce expert Jamin Arvig, three growth levers are essential: online marketplaces, direct-to-consumer, and brick-and-mortar stores. When determining if a marketplace fits your brand, Jamin recommends listing the channels where you want to sell your products. Amazon, eBay, and Etsy are some of the most popular online marketplaces to consider. Once you have chosen your channels or marketplaces, the next step is distributing your top-selling products, especially if you have many SKUs. Finally, partner with experts and mentors who can assist you in navigating your path — assisting you in making strategic decisions, better managing your time, and bringing your vision to reality. On today’s episode of the eComm Breakthrough Podcast with Josh Hadley, he welcomes Jamin Arvig, Co-founder of aiCommerce, to discuss growth levers for expanding distribution channels. Jamin talks about how multichannel strategies influence brand valuation, prioritizing e-commerce channel opportunities, processes for expanding into new markets, and when to consider distributing brand products to brick-and-mortar stores. Resources mentioned in this episode:
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| 03 Sep 2024 | Say Goodbye to Suspensions: How to Bulletproof Your Amazon Account Now with Lesley Hensell | 00:57:52 | |
an MBA from the University of Texas at Austin. She volunteers for A Wish with Wings, a wish-granting organization for little Texans with life-threatening conditions, and she serves on the Board of Directors for Hallie’s Heroes, which funds bone marrow matches and medical research for kids with cancer and critical illnesses. Highlight Bullets > Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Lesley Hensell, co-founder of Riverbend Consulting, about Amazon account protection and suspension recovery. They discuss the importance of product testing, the risks of review manipulation, and the complexities of Amazon's enforcement process. Leslie advises on how to escalate issues to Amazon's executive team and the value of expert assistance. She also shares recommendations for books, tools, and influencers in the e-commerce space. The episode concludes with information on how to contact Riverbend Consulting for help with Amazon account issues. Here are the 3 action items that Josh identified from this episode: Action Item#2 Exercise Caution with Review Practices: Understand the risks associated with review manipulation tactics, such as friends and family reviews, inserts, super URLs, and chatbots. Action Item#3 Seek Expert Assistance When Needed: Recognize the importance of seeking expert help, especially when facing account violations or dealing with Amazon's enforcement processes. Resources mentioned in this episode:
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| 17 Oct 2023 | Mastermind-Level Growth Hacks That Will Make Your Business Boom With Vicenzo Toscano | 01:04:47 | |
Vincenzo Toscano is the Founder and CEO of Ecomcy, a full-service Amazon consultant agency providing strategic support for sellers and vendors. He is also the CEO at Amzbassador, a live marketing software that identifies top Amazon influencers, manages relationships, and tracks results. As an expert in optimizing and scaling Amazon brands, Vincenzo and his team of specialists have consulted over a thousand global e-commerce brands. In this episode…It’s easy to measure your success to others as a business owner, but climbing the ladder to profitability isn’t a race. However, smart and strategic methods can guarantee you a spot in the exclusive eight-figure club. What actions should you take to earn next-level profits? Amazon consultant Vincenzo Toscano recommends a six-step framework to grow your business. However, he advises sellers to moderately introduce each phase, starting by implementing catalog expansion, product optimization, and external marketing. External marketing includes utilizing blogs, influencers, and brand ambassadors, which helps drive traffic to your website. Once you’ve launched and optimized new products by updating copy and keywords, sellers should focus on expanding internationally — focusing on the UK and Germany — and become proficient in PPC and manufacturing negotiations. In addition to having favorable relationships with your manufacturer, ensure the payment terms are advantageous to your profit’s bottom line. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Vincenzo Toscano, Founder and CEO of Ecomcy, talks about mastermind business growth hacks. Vincenzo discusses brand expansion through new launches, leveraging influencers to promote brands, and hiring specialized experts for an efficient operation. Resources mentioned in this episode:
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| 24 Oct 2023 | Jeff Campbell’s Business Growth Blueprint: How To Use KPIs To Grow To Eight Figures and Beyond | 00:52:09 | |
Jeff Campbell is the Co-founder and President of aiCommerce, a platform using a combination of artificial and human intelligence to help scale through marketplace expansion and e-commerce channel distribution. At aiCommerce, Jeff’s focuses include strategic vision, client services, product development, and revenue growth. He’s worked with a bevy of renowned brands such as Mercedes, Lowes, Apple, Disney, and FedEx, active across search, social, SEO, and programmatic media platforms. Before founding aiCommerce, Jeff was the Co-founder of Resolution Media, Omnicom’s performance marketing arm and a top-three global partner of Google and Facebook. In this episode…You’re likely familiar with the saying, "Revenue is vanity, profit is sanity, but cash is king." Many Amazon sellers focus on building seven-, eight-, and nine-figure businesses, but the real focus should be on profits and cash flow. However, there is a blueprint for maximizing scaling. Jeff Campbell, a top-rated marketing expert and e-commerce consultant, asserts that Amazon entrepreneurs must expand their marketplace to increase brand growth. While e-commerce channels such as Amazon B2B, Walmart, and Target provide a strategic roadmap, Jeff recommends researching the market to ensure viable verticals. He also emphasizes the importance of understanding your business's financial performance in order to achieve profit gains. To this end, he formulated a framework that includes market intelligence, profitability analysis, content optimization, advertising, and holistic management and measurement. It’s essential to track your profits and perform monthly and quarterly reviews to measure data against your KPIs. Only after you have a good understanding of your profit margins should you consider expanding channels and distribution. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Jeff Campbell, Co-founder and President of aiCommerce, talks about marketplace expansion and profitability metrics. Jeff explains why marketplace expansion is essential for brand growth, strategic marketplace roadmaps, and the five-step framework for understanding profitability metrics. Resources mentioned in this episode:
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| 09 Apr 2024 | 2024 Amazon Profit Hacks With Dan Ashburn — You Won’t Believe #3 | 00:53:47 | |
Dan Ashburn is a notable Amazon entrepreneur and the Co-founder of Titan Network, an invite-only organization for high-end Amazon sellers. He has built several brands and lends this experience as a speaker and the Head Mentor of China Magic. For the past 13 years, he has led Ignite Brands as CEO along with his expert Amazon sales management team.
Here’s a glimpse of what you’ll learn:
In this episode… Every business is looking to maximize their profits, but far fewer know how to create profit sustainably and consistently. This is especially difficult in 2024 — many previous strategies are no longer viable. Most e-commerce avenues, especially Amazon, are making businesses work harder for their revenue. So how do you stay one step ahead of the competition? One certain strategy is to look toward successful leaders and see what they are doing correctly. Dan Ashburn helps lead the Titan Network, a selective group of these exact people. Coming together, their expertise is applied to real world scenarios, helping everyone grow to new heights. Now he offers some of his advice for fellow entrepreneurs looking to rise above. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Dan Ashburn of the Titan Network breaks down his Amazon tips for 2024. They go through the crucial steps of scaling, how to select manufacturers, how to delegate, and figuring out the issue of warehousing. Dan also talks about the levers and strategies to maximize profit. Resources mentioned in this episode: | |||
| 31 Jan 2023 | 3 Proven Amazon Product Launch Strategies To Dominate With Mark Casey — House of AMZ | 00:59:03 | |
Mark Casey is the CEO of House of AMZ, a marketing and SEO agency for Amazon sellers. The House of AMZ team helps sellers to reach their goals through Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews. Mark's background is in marketing and branding. He dedicated himself to fully understanding the science behind where a product ranks on Amazon and how to optimize product listings for the highest rate of conversion. Working under a top 500 company, Mark helped to enhance their Amazon business which contributed to their current nine-figure annual earnings and now being in retail stores nationwide. In this episode…Amazon SEO and marketing, listing optimization, keyword research, product launches, ranking, and reviews are the things that contribute to your success as an Amazon seller. Where can you get the expertise to help you effectively and efficiently execute them to maximize your sales? According to Mark Casey, you need experts who are knowledgeable on the entire Amazon platform to help you stand out and sell more. You need people to help you understand ranking and marketing because Amazon is a massive platform with hundreds of millions of products — and that's tough competition. For over seven years, Mark has studied the Amazon algorithm to understand how it works and how to rank products. He shares how they help sellers have better rankings and optimize product listings for the highest conversion rates. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Mark Casey, CEO of House of AMZ. The two discuss what Amazon considers when ranking products, the process of launching a new product on Amazon, how to build and leverage the shoppers' network list without breaching Amazon's terms of service, and how to re-rank or re-launch an existing product on Amazon. Resources mentioned in this episode:
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| 20 Aug 2024 | Best inventory management hack for Amazon sellers revealed with Matt Putra | 00:58:57 | |
Highlight Bullets > Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley talks with Matt Putra, founder of EighX and an experienced CFO. Matt discusses various strategies for ecommerce businesses to scale profitably, including the importance of managing fixed costs, inventory for the right SKUs, and ad spending. He offers advice on financing options like PayPal Capital and Mayflower, warns against overusing credit cards, and suggests leveraging cards like Parker and Ramp for better terms. Matt also touches on the significance of maintaining stock levels, especially for Amazon sellers, and shares a case study where optimizing ad spend led to increased profitability. The episode concludes with Matt's top three tips for ecommerce owners and an invitation to connect with him for further financial guidance. Here are the 3 action items that Josh identified from this episode: Action Item#1 Streamline business operations and make strategic decisions, such as cutting non-performing SKUs.
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| 05 Sep 2023 | Avoid These 12 Mistakes When Selling Your Business: Insights From Scott Deetz | 00:57:20 | |
Scott Deetz is the Founder and CEO of the Northbound Group, a Minneapolis-based financial advisory firm, providing strategic finance, corporate development, and merger and acquisition services to the e-commerce industry. After selling his first business, an eight-figure brand, Scott realized his passion for helping entrepreneurs and companies sell their businesses. Northbound’s 30-plus-members team is dedicated to the firm’s mission of helping e-commerce entrepreneurs achieve life-changing events. Before founding the Northbound Group, Scott was the Owner and CEO of the Amazon business Entrepreneurial Advantage. In this episode…It takes several years to build a company, but you stand a chance to leave a bulk of money on the table if a business exit isn’t conducted properly. Over 50% of a business's earnings comes after selling it, so how can you ensure a rewarding exit? According to mergers and acquisitions expert Scott Deetz, the best time to plan a business exit is before going into business. Many entrepreneurs make common mistakes during the exit process, such as failing to eliminate deal killers, having inaccurate financials, and misunderstanding a business’s full earning potential. To maximize your exit, ensure your company is in excellent financial health, have a clear exit strategy, hire a competent investment banker or M&A advisor, and be prepared to walk away from an unfair deal. Join Josh Hadley in today’s episode of the eComm Breakthrough Podcast, where he welcomes back Scott Deetz, the Founder and CEO of Northbound Group, to talk about the top 12 mistakes to avoid when trying to sell a business. Scott expounds on the necessity of an exit and compliance and risk management plan, why small businesses and solopreneurs need to hold monthly CFO meetings, and critical questions to ask before closing the deal. Resources mentioned in this episode:
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| 11 Apr 2023 | What Every Private Equity Firm is Looking For in Your eComm Business with James Thomson | 01:00:45 | |
James Thomson is the Managing Partner at Equity Value Advisors, where he supports private equity and branded product leaders with due diligence and strategy consulting to accelerate equity value through eCommerce. He is a Board Member and Investor in Mamenta, Davinci Micro Fulfillment, and MAVI.io. Before his current roles, James was the Chief Strategy Officer at Buy Box Experts, a company that offers premium Amazon services to medium-sized and large-sized brands around the world to optimize and grow their businesses. James continues to immerse himself in the world of Amazon issues. Before Buy Box, he served as the Business Head of Amazon Services — a division of Amazon responsible for recruiting 10s of 1000s of sellers annually to the marketplace. He also served as the First Account Manager for Fulfillment by Amazon (FBA). Before Amazon, James was a management consultant and banker. In this episode…Are you someone who has become a seven-figure seller and wondering how to reach that next level? Often when entrepreneurs reach a level of success, the challenge can be what is there to do next. So, what is the next step? Business leader and e-commerce expert James Thomson suggests these three actions. The first step would be to build a team of experts and delegate responsibilities. Next, start thinking about brand equity and discover ways for your customers to fall in love with your brand. Lastly, execute a three-year plan and stick with it. In this episode of the eComm Breakthrough Podcast, join host Josh Hadley as he welcomes the Managing Partner of Equity Value Advisors, James Thomson, to discuss exit strategies and making your business purchase-friendly to eligible buyers. James explains the benefits of diversifying into other e-commerce channels, shares advice with sellers who want to cross seven figures, and answers the question: should you drive traffic to your website or to Amazon? Resources mentioned in this episode:
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| 06 Jun 2023 | Unleash the Power of Supply Chain Optimization with Corey Apirian's Expert Insights | 00:47:46 | |
Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company partnering with retailers and brands to help market, sell, fulfill, and ship its products. Corey is a 15-year supply chain and operations leader. Additionally, he has over 20 years of experience in the e-commerce fulfillment industry specializing in channel merchandising, aligning operational initiatives with corporate objectives, and building and leading high-performing teams through inclusion, collaboration, and engagement. Through his years of experience, Corey has launched over 50 different subcategories through online and brick-and-mortar channels. In this episode…With the ever-evolving needs of Amazon and the changes in logistics on Amazon, if your company isn’t properly staffed with essential experts in place, your company could be at a disadvantage. If you only rely on a virtual assistant to handle all operational needs, you may have already put your company in jeopardy. While virtual assistants may be administrative experts and take direction well, they aren’t considered supply chain or operations experts. So, what position hires should be a priority in today’s market? Business leaders Corey Apirian and Josh Hadley strongly suggest hiring a supply chain manager or expert as quickly as possible. A supply chain manager oversees, coordinates, and manages the logistics regarding the production and distribution processes of the company’s goods. Supply chain management is integral to a company’s success because an expert in this field can boost customer service, reduce operating costs, and improve the financial position of the company. Those are just a few responsibilities of a supply chain manager. Want to learn more about supply chain logistics? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he welcomes the CEO of Davinci Micro Fulfillment, Corey Apirian, for an in-depth discussion about global supply chain and shipping and logistics. Corey advises on how to build a shipping business, the steps to grow an e-commerce business, the role that smart merchandising plays in selling on Amazon, and more. Resources mentioned in this episode:
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| 12 Jun 2024 | Case Study With Scott Needham: Can TikTok Shop Really Help Boost Your Sales on Amazon? | 01:03:32 | |
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley and guest Scott Needham, CEO of Smart Scout, delve into the intricacies of leveraging TikTok Shop for e-commerce success. They explore Scott's journey from a viral TikTok product to strategically using TikTok Shop to boost sales. Scott shares insights on utilizing data analytics platforms like Fast Moss to understand top-selling products and successful content creators on TikTok. He emphasizes the importance of adapting to Amazon's changing landscape, recounting a personal story where he had to make quick decisions to save his business during his honeymoon. The conversation also covers the significance of continually launching new products to drive growth and the necessity of optimizing main images for product listings. Scott's recommendations are geared towards helping 6-7 figure business owners scale their operations to 8 figures and beyond by embracing new platforms, refining logistics, and constantly innovating. Here are the 3 action items that Josh identified from this episode:
Action Item#3 Optimize Main Images: Never settle for a static image. Continuously test and refine your main product images to ensure they remain compelling and effective. Resources & Links Section Resources mentioned in this episode:
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This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Scott Needham. He is the CEO of Smart Scout and the host of the Smartest Amazon Seller podcast. Scott has lots of stories that he's going to be sharing with us, such as how his product went viral on TikTok before TikTok shop was even a thing, and he's going to also be sharing some of his success tips of what he's do... | |||
| 15 Nov 2022 | Four Critical Pillars for Amazon Listing Optimization | 00:55:08 | |
Steven Pope is the Founder of My Amazon Guy (MAG), a full-service marketing agency known as the “Wikipedia of Amazon knowledge,” and handles over 300 clients. MAG provides over 1,200 tutorial videos on YouTube, educating hopefuls on how to grow sales on Amazon. A thought leader, Steven mastered the e-commerce business as a corporate marketing manager and e-commerce director. His 10 years of experience led him to teach the art of leveraging on Amazon. Before founding MAG, Steven earned his MBA from Western Governors University and worked as a TV reporter. In this episode…You finally originate a niche product and decide to sell it on Amazon. Sales quickly flourish, but suddenly the product success hits a snag. Now what? You enlist the services of My Amazon Guy. The agency’s Founder, Steven Pope, is not only an e-commerce brand mastermind but also has firsthand experience as an Amazon seller. He understands the concerns that come with selling on the platform. From copycats to thieving hackers to product suppression, Steven has experienced it all. More importantly, Steven and his firm of veteran professionals know how to handle these situations and execute resolutions. In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Steven Pope. Steven discusses three actionable steps to increase sales and take your brand to the next level by conducting a search query performance report, identifying keywords before implementing content and merchandise changes, performing A/B tests on product images, and more. Resources mentioned in this episode:
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| 06 Feb 2024 | Five Secret Questions To Ask Candidates in Interviews To Identify A-Level Talent With Steve Cadigan | 01:07:03 | |
Steve Cadigan is the Advisor and Talent Hacker at Cadigan Talent Ventures, a talent strategies advisory firm based in Silicon Valley. He’s also LinkedIn's inaugural Chief HR Officer and author of Workquake: Embracing the Aftershocks of COVID-19 to Create a Better Model of Working. A luminary in talent advisory, Steve is sought after by esteemed organizations like Google, Salesforce, the Royal Bank of Scotland, and the BBC. His expertise also benefits top-tier venture capital and consulting firms, including Sequoia and McKinsey. Throughout his illustrious career, Steve has consistently excelled in team-building, shaping workplace culture, and transforming organizations into world-class performers. Acknowledged by publications such as The Wall Street Journal and Fortune Magazine, Steve was named one of the Top 200 Global Thought Leaders in People and Talent in 2021. Recently, he transitioned to assisting new businesses and entrepreneurs in shaping workplace cultures and building teams to scale their enterprises. In this episode…In the competitive world of recruitment, discovering A-level talent demands a strategic approach. To facilitate more informed decisions in assembling a high-performing team, what are essential questions to ask to gather a deeper understanding of candidates? Uncovering A-level talent necessitates a thoughtful approach. To build a high-performing team, former Chief HR Officer of LinkedIn Steve Cadigan advises defining the culture you aim to cultivate within your organization. Besides asking what sets you apart from industry giants, clarify why potential employees would choose your company. During the interview process, Steve says it’s vital to delve into the candidate's resumé to understand why they left previous roles and pinpoint their proudest achievements. Uncover their experiences with managers — both positive and negative — to gauge their expectations. Additionally, assess the environments where they've thrived or created. A critical aspect is the questions candidates pose, reflecting their engagement and understanding. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Steve Cadigan, Advisor and Talent Hacker at Cadigan Talent Ventures, about essential elements to shape your company culture and assemble teams to elevate your brand. Steve advises on how to build a strong company culture for success and scalability, how to attract and retain the right employees, and shares strategic hiring processes and interviewing techniques. Resources mentioned in this episode:
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| 18 Jun 2024 | Strategy Audit: Strategies for Financing Growth and Cash Flow Optimization With Bob Clapp | 00:40:35 | |
Robert Clapp is a 60-year-old entrepreneur selling on Amazon since 2020. He started his Amazon business to create a lifestyle that offered new challenges and a work life balance. Previously, he spent 20 + years working in the film industry as a set builder, on shows such as Survivor, Star Wars and Happy Gilmore, which is a very time-consuming profession. Selling on Amazon has certainly been a challenge but also very rewarding. He has learned so much about the business and more importantly, about himself. And he has now the lifestyle that he set out to create.
> Here’s a glimpse of what you would learn….
In the latest Ecomm Breakthrough podcast episode, host Josh Hadley sits down with Bob Clapp to explore the financial strategies behind scaling an e-commerce business. They delve into the smart use of credit cards for cash flow optimization, the power of negotiating better payment terms with suppliers, and the benefits of seeking alternative shipping solutions. Bob shares his progress and the positive impact of these strategies on his business's growth and profitability. This insightful conversation underscores the importance of proactive financial management and continuous operational optimization for e-commerce success. Here are the 3 action items that Josh identified from this episode:
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This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interviewed the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Bob Clapp. We just went through a strategy audit with him. He reached out. He wanted some insights for his own brand. We had met at a previous conference, and he has already taken some massive steps in his own business, where he has been able to grow the velocity of his sales over 100%. And we have now laid out a game plan in a blueprint for how he can continue to scale his business. Today he's going to be sharing his feedback, those actions that he's taken and the levers that he's been pulling in order to dominate the market. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Bob, I started my business back in 2015 and I grew it to an eight figure brand in seven years. Josh (00:01:03) - But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. There were times where I made bad hiring decisions. I had to take money from my personal account in order to fund payroll because of cashflow constraints. And during Covid, our bran... | |||
| 14 Mar 2023 | Why You Need To Experience a Mindset Shift When It Comes To Hiring Leaders With Ryan Deiss | 00:51:24 | |
Marketing entrepreneur Ryan Deiss is the Founder and CEO of The Scalable Company, a community of “accidental” entrepreneurs, founders, and CEOs who take what they’ve learned and apply it to other ventures. Ryan is also the Founder and CEO of Digital Marketer, a cohesive program combining all of your digital marketing methods into one. In addition to founding multiple companies that collectively hire hundreds of employees globally, Ryan is an expert speaker on business operating systems and a best-selling author. In this episode…Are you someone who is just starting a new company but drowning in day-to-day tasks? Maybe you’re a business owner who’s hired a virtual assistant to help with minor duties so you can focus on larger tasks but still have to train the assistant. So, as a new entrepreneur, how can you alleviate stressors and accomplish your daily goals? Business leader Ryan Deiss suggests hiring a field expert to handle the tasks you do not like and are not well-versed in. Why? Because it gives you the freedom to flourish in what you are most talented in. As a result, you become more productive, and your company becomes more productive, which could lead to more growth and better profits. Want to learn more from Ryan? Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he sits down with the Founder and CEO of The Scalable Company, Ryan Deiss, to discuss business operating systems. Resources mentioned in this episode:
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| 24 Jan 2023 | Chad Rubin’s Proven Strategies to Transform Your E-commerce Business With AI | 00:54:36 | |
Chad Rubin is the Founder and CEO of Profasee, a pricing platform that enables Amazon brands to predict ideal product prices. He leads Profasee's operations and overseas IT strategy. Chad often speaks about e-commerce, Amazon, and leveraging AI strategies on webinars and conferences worldwide. He is also the author of the Amazon bestseller, Cheaper, Easier, Direct. Before Profasee, Chad founded Think Crucial and co-founded Skubana and the Prosper Show. In this episode…Are you an Amazon brand that relies on traditional pricing strategies alone? There's a chance you leave lots of money on the table that could increase your profit margin. So, how can you optimize your Amazon sales, increase your profits, and incorporate AI into your e-commerce businesses? According to Amazon expert Chad Rubin, many brands have great products and even bigger ambitions but leave pricing strategies up to fate. It was the same for Chad with his e-commerce brand. As he looked for new ways to unlock huge profits, he discovered that pricing is the most relevant lever that flows to the bottom line, and it's a huge blind spot to many. Because there are few tools in the Amazon space to test prices, he built a world-class AI model that analyzes hundreds of real-time data points to help e-commerce brands pinpoint the perfect price for them to start profiting. Tune into this episode of the eComm Breakthrough Podcast with host Josh Hadley as he sits down with Chad Rubin, the Founder and CEO of Profasee. The two discuss how pricing is a challenge to many, how to change prices to maximize profits without sacrificing your BSR, and the importance of leveraging AI as an e-commerce business. Resources mentioned in this episode:
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| 11 Apr 2024 | Critical Strategies for Protecting Your Amazon Account and Appeal Suspensions in 2024 With Chris McCabe | 01:01:24 | |
Critical Strategies for Protecting Your Amazon Account and Appeal Suspensions in 2024 With Chris McCabe
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Chris McCabe, an ex-Amazon insider and founder of ecommerceChris. They discuss the intricacies of Amazon's suspension system, the importance of understanding Amazon's perspective on account protection, and the trends in enforcement for 2024. Chris advises sellers to avoid competitor abuse and ensure that any intellectual property claims are substantiated. They also touch on the crackdown on competitor abuse and the need for compliance with Amazon's policies. The conversation includes strategies for dealing with influencer marketing, product giveaways, and the significance of white hat practices. Chris recommends resources and shares information about the Seller Velocity conference. Here are the 3 action items that Josh identified from this episode: Action item #1: Chris stressed the need for sellers to align with Amazon's guidelines and avoid practices that could be perceived as incentivizing biased reviews. Action item #2: A common misconception among sellers is that giving away products without asking for a review is acceptable. However, Chris pointed out that Amazon is suspending accounts for such giveaways because they can still result in biased positive reviews. He urged sellers to understand Amazon's perspective and strategize accordingly. Action item #3: Chris highlighted the importance of having a rainy day fund to prepare for potential account issues and the need to decide upfront whether to dispute a suspension. He also recommended seeking expert help when facing suspensions or warnings.
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Chris McCabe. He is the founder of eCommerce, Chris, and he's going to be sharing how to think like Amazon, how to protect your account and appeal any restrictions or suspensions that might come your way. He's also going to be sharing what he sees happening and what Amazon is focused on in 2024. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Listen, Chris, I started my business back in 2015 and I grew it to an eight figure brand in seven years. I made a lot of mistakes... | |||
| 27 Aug 2024 | Want to double your sales on Amazon? You NEED to try this strategy with Rob Schab | 00:55:54 | |
Rob Schab, CMO and Cofounder of Levanta. Today, Rob will be sharing how to recruit affiliates tailored to your ecommerce brand.
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Rob Schab, CMO and co-founder of Levanta, about utilizing affiliate marketing to boost sales and rankings for Amazon sellers. They explore Levanta's success in aiding brands through affiliate marketing, the importance of selecting suitable influencers, and strategies for affiliate recruitment. Rob underscores the need for standout messaging and high commissions to attract influencers, and the significance of maintaining affiliate engagement. The episode also touches on the potential of TikTok for affiliate marketing and concludes with Rob recommending "Atomic Habits," the productivity tool Linear, and industry experts to follow. He invites listeners to join Levanta's affiliate network to enhance their marketing strategies. Here are the 3 action items that Josh identified from this episode: Action Item#2 Prioritize Influencer Selection and Engagement: When recruiting influencers, focus on authenticity and alignment with your brand values. Look for early wins with a few influencers, which can signal broader potential partnerships. Keep affiliates engaged through regular communication, updates on deals, and consider hosting webinars or sending newsletters to maintain their interest and support.
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Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
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| 12 Oct 2022 | Increase Organic Amazon Ranking Through Google Ads | 01:06:16 | |
Tyler Gregg is the Director of Operations at Ampd, a self-serve technology that allows Amazon sellers to unlock and launch custom Google Ads instantly. For over seven years, Tyler and his Ampd team have tirelessly created Google ad tech that is finally available for Amazon sellers. Before moving to Ampd, Tyler worked as a management consultant and specialized in developing stage brands and growing sales. In this episode…Are you an Amazon seller looking to funnel more traffic to your site? Have you thought about purchasing ads but were unsure which service to use? Maybe you’ve considered using Google Ads but were hesitant to try it. Now is your time to learn everything you need to know about this advertising program. Google Ads is a paid marketing tool used to generate quality traffic. Over the years, Ampd, a technology company staffed with some of the best data scientists, has committed to studying and mastering how Google Ads work best for Amazon sellers using keywords that generate profitable traffic. In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Tyler Gregg, Ampd’s Director of Operations. Together, they discuss Ampd and how to purchase Google Ads to generate traffic. You’ll also learn some seller best practices, common mistakes sellers make when buying Google Ads, and more. Resources mentioned in this episode:
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| 23 May 2023 | "Ready To Increase Your Profits? New Exclusive Interview With Amy Wees About Sourcing From Mexico." | 00:58:22 | |
Amy Wees is the CEO of Amazing At Home, an e-commerce consulting company that has helped over 1000 brands launch private label products on several commerce channels, including Amazon. Amy’s wealth of knowledge and experience in product development and sales and marketing has enabled her to advise upcoming entrepreneurs to develop their own successful businesses. Amy is an entrepreneur, consultant, and business coach who also shares e-commerce tips and tricks on her podcast The Seller Roundtable. In this episode…It’s been said that if you discover what you’re most passionate about and turn it into a career, you’ll never work a day in your life. Amy Wees discovered her passion while serving in the United States Air Force. What first started as a hobby quickly turned into a full-time gig once she realized she was not only talented at consulting, but it was also lucrative. Amy’s journey, however, is no different from other inexperienced entrepreneurs. She became an expert in learning from her own mistakes, and as a consultant, she can help you avoid those same mistakes. But her consulting company doesn’t just address avoidable mistakes. Amy knows how to make money, as well as how to be smart with money. In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits with the CEO of Amazing At Home, Amy Wees, to discuss her consulting business and all things e-commerce. Amy shares strategic selling tips, entrepreneurial obstacles to avoid, and how to diversify your manufacturing and supply chains. Resources mentioned in this episode:
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| 30 Jan 2024 | The Profit First Playbook for eCommerce Proven to Boost Your Profits With Cyndi Thomason | 01:06:29 | |
Cyndi Thomason is the Founder and President of bookskeep, a financial management tool for e-commerce offering bookkeeping, invoicing, and expense-tracking features. As a master-level certified Profit First professional and certified Fix This Next coach, Cyndi works with e-commerce clients to help them achieve long-term profitability in their business. As an industry thought leader, she devotes much of her time speaking at various events, webinars, and podcasts, including ASD Market Week, SellerCon, Prosper, eCommerceFuel Live, Freedom Ticket, and Bright Ideas. In January 2019, Cyndi released Profit First for Ecommerce Sellers, a best-selling guide that focuses on four critical areas: managing inventory, relying on debt, understanding financial data, and maintaining focus. In this episode…Profit First is a financial management system created by author Mike Michalowicz. The fundamental idea is to prioritize allocation over traditional accounting. The system emphasizes the importance of setting aside profit to drive long-term business success and encourages a disciplined approach to success. How can e-commerce sellers implement the Profit First methodology to maintain profitability while scaling? Profit First professional Cyndi Thomason advocates three practices to accelerate scaling: optimizing inventory management, leveraging manufacturing partnerships, and strategically managing expenses. To enhance your inventory management, order less to ensure a rapid ROI. Cyndi notes that many e-commerce sellers should learn to negotiate with their manufacturers. Beyond building a relationship, practice the art of negotiation — it could secure you 0% financing. This is one of the quickest methods to scale your business. Lastly, focus on the three main drivers of expenses: inventory, Amazon FBA fees, and advertising spend — including assessing your COGS. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Cyndi Thomason, Founder and President of bookskeep, about profitability drivers to help your business scale. Cyndi shares her inspiration for writing Profit First for Ecommerce Sellers, lists common bookkeeping hurdles e-commerces sellers face, and explains how to implement the Profit First methodology. Resources mentioned in this episode:
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| 29 Nov 2022 | Finding the Balance in a Relationship When Your Spouse Is Your Business Partner | 00:43:58 | |
Josh Hadley is the CEO of Hadley Designs, and Becca Hadley is the Chief Creative Officer of Hadley Designs, an online boutique graphic design store. The boutique specializes in stationery and gift items ranging from wedding invitations to baby shower decor to classroom decor. A one-off opportunity for Becca to design wedding invitations for her best friend sparked something in Josh, and from there, Hadley Designs was born. The e-commerce leaders are more than just business partners. They are also the powerhouse couple behind the brand. Though Hadley Designs is an eight-figure success, Josh and Becca’s trajectory once laid elsewhere. Josh’s path was always to be an entrepreneur. He holds an MBA from the University of Utah and has always had an innate passion for owning a business. Becca, an art lover since childhood, is also a University of Utah alum with a BA in education. In this episode…It’s rare that a couple can combine their passions to create a business venture. But that happened for Becca and Josh Hadley, the dynamic duo behind the creative e-commerce brand Hadley Designs. Still, working with a significant other can be challenging: how to divide time to spend with the kids, setting aside alone time, and respecting each other's job role in the company. So, how can a married couple who spends nearly 24 hours together make it work? In this episode of Josh Hadley’s eComm Breakthrough Podcast, the script has been flipped, as Chad Franzen of Rise25 interviews Josh, CEO of Hadley Designs, and his wife, Becca Hadley, Chief Creative Officer of Hadley Designs. Together, this powerhouse couple discusses following your passion, understanding the right time to pursue entrepreneurship full-time, and finding the balance when working with a spouse. Resources mentioned in this episode: | |||
| 09 Jul 2024 | When should you diversify off of Amazon? A Strategy Audit Session with Damon Sununtnasuk | 00:50:39 | |
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Damon Sununtnasuk, a supplement brand owner. They discuss Damon's business growth and the strategy audit session that helped shift his mindset. Damon shares his experience with funding challenges and the transition from a day job to managing his brand full-time. They explore the risks of relying on Amazon and the benefits of diversifying sales channels, including success with TikTok Shop and influencer partnerships. Damon recommends the book "Finish Big" for entrepreneurs considering their exit strategy and praises the logistics company Mothership for inventory management. He also admires Chris McCabe, an expert in resolving Amazon-related issues. The episode provides insights into strategic thinking, platform utilization, and partnership building in e-commerce. Here are the 3 action items that Josh identified from this episode:
Resources mentioned in this episode:
Special Mention(s): Related Episode(s):
Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
Josh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Jos... | |||
| 10 Sep 2024 | How To Defend Against Aggressive Competition on Amazon with Aaron Cordovez | 01:11:00 | |
Aaron Cordovez; Co-Founder of Zulay Kitchen and Technical Architect of Samurai Seller. He is in the Top 100 Sellers on all of Amazon, selling $75 million a year. While working a 9-5 as a coder in 2015, he started Amazon as a side hustle to try and earn his family an extra $500-$1000 a month. In two years' time, he was making over 6-figures a month from Amazon and today has sold over $200 million worth of products on the internet.
Highlight Bullets > Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Aaron Cordovez, co-founder of Zulay Kitchen and technical architect of Samurai Seller. They dive into the competitive world of Amazon, discussing the necessity for brands to innovate and differentiate themselves to combat margin compression. Aaron shares Zulay Kitchen's strategic approach to product development, emphasizing the role of category managers and a rigorous evaluation process. He also touches on the global team dynamics and the financial realities of product launches. The conversation then explores defensive pricing strategies and the potential of low-profit margins on Amazon, debunking myths about low pricing and underscoring the importance of upselling. Aaron warns against variation abuse and concludes by highlighting the services of Samurai Seller and Nexus Capital, stressing the need for continuous creation and innovation for Amazon sellers. Listeners are encouraged to connect with Aaron for further insights into scaling their e-commerce ventures. Here are the 3 action items that Josh identified from this episode: Action Item#2 Operational efficiency is crucial for scaling your business. Action Item#3 Implementing a loss leader strategy can attract customers and lead to upselling opportunities. Resources mentioned in this episode:
Special Mention(s): Related Episode(s):
Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
**Josh Hadley** (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of the E-myth, and Matt Clark from ASM. Today, I'm speaking with Aaron Cordovez. He's the co-founder of Zulay Kitchen and technical architect of Samurai Seller. And today we're going to be talking a lot about some next level strategies that are going to help your brand survive on Amazon and other e-... | |||
| 22 Aug 2023 | Eight-Figure Private Label Secrets Revealed With Amazon Consultant Ashley Kinkead | 00:46:36 | |
Ashley Kinkead is the Founder and CEO of Private Label Mastery, a masterclass teaching new e-commerce entrepreneurs how to start and build their Amazon brand. In 2015, she left her “dead-end career” in corporate America to pursue freedom, income, schedule control, and family time. Ashley began her entrepreneurial journey selling used books on Amazon. Now she prides herself on working with more six and seven-figure Amazon sellers than any other woman in the e-commerce industry. Ashley is an Amazon expert, coach, and master trainer who’s inspired thousands of novice business owners worldwide. In September 2022, she published a best-selling e-commerce book, Million Dollar E-com Secrets: How I Went From an Unfulfilling Corporate Job to a High-Income, Extraordinary Life on My Laptop. She is also the host of Private Label Mastery, a podcast offering advice on topics such as creating a profitable listing strategy and launching successful Amazon products. In this episode…When trying to grow a business successfully, you need to consider the problem you want to solve and the goals you want to achieve. Having a clear vision and mission helps with making goal-aligned decisions. However, if you intend to grow your brand to seven figures or more, Ashley Kinkead, a private label master, offers three proven strategies. With brand building and generating sales in mind, focus on product differentiation. This strategy makes for product superiority and provides consumer alternatives. Ashley also recommends obtaining a brand registry to protect your brand content and intellectual property and manage your listings. It also provides the data needed for creating A+ content. Lastly, implement pay-per-click (PPC) to maximize clicks and target desired audiences. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews Ashley Kinkead, Founder and CEO of Private Label Mastery, to discuss her entrepreneurial journey and how she launched over 15,000 Amazon products. Ashley shares strategies for increasing revenue, proven methods for differentiating products, and the two focus areas to concentrate on when building a brand. Resources mentioned in this episode:
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| 02 Jan 2024 | Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets | 01:07:52 | |
Adam “Heist” Runquist is an e-commerce entrepreneur who helps others build, scale, sell, and invest in e-commerce brands. While working in the corporate world for NRG, a Fortune 300 energy company, he began sharing his knowledge of Amazon on his YouTube channel under the pseudonym Adam Heist. He also facilitates FBA Masterclass, an exclusive mentorship program designed to help people achieve success through Amazon FBA. For over four years, Adam served as Goal Zero’s Head of Operations and Supply Chain, influencing his Amazon journey. Adam is also an avid cyclist, which has inspired many of his e-commerce brands. In this episode…Amazon is the premier marketplace for selling products, but scaling a brand can be a challenge for the inexperienced. If you are ready to grow your brand to over seven figures, Amazon experts suggest focusing on three pillars: product development, listing optimization, and traffic generation. Many e-commerce entrepreneurs are solopreneurs who handle all aspects of their business. However, they’re still competing against large conglomerates with teams of experts. Amazon selling mentor and e-commerce entrepreneur Adam “Heist” Runquist asserts that it’s possible to professionalize a brand by adhering to the three pillars. Once a product is appropriately designed for a target audience, it clears a path for better rankings, more pay-per-clicks, and increased conversion rates. To optimize product listings, Adam suggests concentrating on a small range of keywords and imagery using A/B testing. Regarding traffic generation, it’s vital to understand what proportion of your sales are driven organically or through PPC. And while leveraging Google and YouTube ads can be beneficial, Adam advocates partnering with influencers as brand ambassadors. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Adam “Heist” Runquist, e-commerce entrepreneur, to talk about exit and brand scaling strategies. Adam discusses business exit strategies and tips for partnering with influencers. Adam also expounds on the prime importance of focusing on product development, listing optimization, and traffic generation. Resources mentioned in this episode:
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| 16 Jan 2024 | Unlocking 10x Growth: Chris Shipferling's Omnichannel Blueprint for Skyrocketing Your eComm Brand! | 00:55:59 | |
Chris Shipferling is a Founding Partner at GW Partners, a M&A firm providing operational consulting, financial management, and strategic planning. He’s also a Founding Partner at South Col, an e-commerce accelerator providing capital, strategic advice, operational support, and exit strategy. Chris has 20 years of experience in the consumer product sector, navigating sales and marketing roles across the spectrum from small businesses to corporate giants. His passion lies in guiding founders to achieve their goals with his deep understanding of the consumer products industry and expertise in digital strategy and e-commerce. In this episode…10x-ing your brand typically refers to achieving exponential growth and impact for your brand. What are some highly effective strategies if you’re an Amazon seller who wants to 10x your brand or maybe even become a household name? One of the most common mistakes e-commerce sellers make is relying on a single sales channel — usually Amazon. If you haven't already, e-commerce strategist Chris Shipferling insists you broaden your reach by listing your products on multiple marketplaces, such as Etsy, Walmart, Newegg, and Rakuten. Next, he encourages sellers to experiment with influencers and affiliates to drive traffic to your DTC channel or TikTok Shop. Finally, Chris advocates for leveraging the skill of experts who can help sellers reach their goals more quickly. Join Josh Hadley in this episode of the eComm Breakthrough Podcast as he welcomes Chris Shipferling, Founding Partner at GW Partners, to discuss how brands can 10x their business. Chris talks about what attracts aggregators to brands, scaling using omnichannel strategies, and why sellers should learn to leverage TikTok Shop. Resources mentioned in this episode:
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| 03 Oct 2023 | The Mind-Blowing Connection between PPC and Listing Optimization with Mina Elias | 00:39:54 | |
Mina Elias is the Founder of Trivium Group, a partial in-house advertising team for Amazon that helps brands scale through optimized ads. He’s also the CEO of MMA Nutrition, a performance supplements company. While working his 9-5, Mina developed a deep knowledge of Amazon PPC advertising. He eventually began sharing his knowledge and expertise on various social media platforms, including YouTube. Since then, Mina has acquired and trained a team of experts, which ultimately grew into Trivium Group — a seven-figure brand. Mina, a sought-after thought leader, has been featured on over 100 Amazon and e-commerce podcasts, sharing Amazon PPC strategies. Additionally, he’s consulted over 400 brands and three aggregators worth $1.2 billion. In this episode…Pay-per-click and product optimization are essential tools for Amazon sellers. Both mechanisms promote brand merchandise and improve site visibility, so should merchants integrate the two to maximize optimization? Amazon seller and PPC expert Mina Elias strongly recommends sellers start merging the two devices. Beyond complementing each other, Mina explains that vendors do their business a disservice if the two teams don’t communicate. Alternative product maximization strategies include image and price split testing. When analyzing stock images, consider reviewing competitors' case studies and commerce channel rankings using PickFu or similar research platforms. Mina stresses the importance of testing product prices because sellers’ natural intuition is to lower prices when specific inventory underperforms. However, vendors risk their profit margins by decreasing costs, which could damage the business. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mina Elias, Founder of Trivium Group and CEO at MMA Nutrition, discusses integrating PPC and listing optimization. Mina explains clickthrough rates and conversions, split testing, and recommends data collection software. Resources mentioned in this episode:
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| 23 Apr 2024 | You've been doing Shopify wrong—Matt Clark's top 1% strategy for Shopify a game-changer | 01:06:45 | |
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley converses with Matt Clark, a seasoned e-commerce expert and executive chairman of Amazing.com. They discuss the challenges and strategies for Amazon sellers, emphasizing the need to diversify and create independent sales channels. Matt advises starting with a Shopify store, focusing on optimizing top-selling products, and leveraging Google ads using Amazon keyword data. He also suggests maximizing average order value and learning from successful competitors. Matt shares personal insights, including the influence of Jack Canfield's "Success Principles" and his admiration for Ezra Firestone's work in e-commerce. Here are the 3 action items that Josh identified from this episode: Action item #1: Expanding Beyond Amazon. Matt recommends starting with setting up a Shopify store. This serves as your brand's website, a crucial asset for capturing leads and customer information, Action item #2: Leveraging Advertising and Traffic Sources. Matt's strategy is to start with Google PPC ads, using keyword data from Amazon to target potential customers. He then prioritizes Facebook ads for their effectiveness and reach. Action item #3: Increasing Average Order Value. focus on increasing average order value through complementary products, and subscriptions.
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Josh (00:00:35)** ((-)) - - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Norm Ferrar How We're Ty and Steve Simonsson. Today I'm speaking with Matt Clark, the executive chairman of Amazing Dotcom and the creator of The Amazing Selling Machine. And we're going to be talking a lot about how you can make sure your brand is still relevant and thriving even ten years from now. This episode is brought to you by Ecomm Breakthrough Consulting, where I help seven figure companies grow to eight figures and beyond. Josh (00:01:10)** ((-)) - - Listen, Matt, I started my business back in 2015 and I grew it to an eight figure brand in seven years, but it took me a lot longer than I think it really needed to. I made a lot of mistakes along the way that made that path a little bit harder than it really needed to be. I had cash flow issues. There were times where I had to invest my own money back into the business in order to make payroll. There were bad hiring decisions that I made. There were bad advertising decisions that I made, and I wish I would have had a mentor along the way that would have been able to help me overcome those stumbling blocks and grow a lot faster. So to our listeners, those of you who have hit similar plateaus a... | |||
| 25 Jul 2023 | Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber | 00:40:34 | |
Michael E. Gerber is the Co-founder and Chairman of Michael E. Gerber Companies, which helps businesses achieve growth, order, and productivity. Named the World’s #1 Small Business Guru by Inc. Magazine, Michael is an entrepreneurial and small business thought leader who has impacted millions of small business owners and hundreds of thousands of companies worldwide for over 40 years. Michael, the author of the NY Times mega-bestseller The E-Myth Revisited and numerous other worldwide best-selling E-Myth books on small business entrepreneurship, leadership, and management, has also written 32 industry-specific E-Myth Vertical books co-authored by industry experts, covering a wide range of professions, with a mission to transform the state of small business worldwide. In this episode…Whether you’ve always dreamed of owning a business or stumbled into entrepreneurship, the path to success requires commitment. While many novice business owners have innovative ideas, they lack execution. Without a plan, entrepreneurs ignore setting goals, asking for help, and possibly lose focus. What follows is a state of overwhelm and a risk of failure. Michael E. Gerber, guru and business thought leader, was a business owner for 10 years before he developed a system to operate a business effectively. Since then, he’s written The E-Myth, a foundational book many entrepreneurs consider the bible for success. In The E-Myth, Michael articulates why 80% of businesses fail and an eightfold path — including a dream, a vision, a purpose, and a mission — that leads to business growth. In this special episode of the eComm Breakthrough Podcast, Josh Hadley interviews Michael E. Gerber, author of The E-Myth Revisited and Co-founder and Chairman of Michael E. Gerber Companies, to discuss why The E-Myth is considered the foundational book for many business owners. Michael conveys the message behind the best-selling book, explains the eightfold path and the dreaming room, and offers advice for business owners. Resources mentioned in this episode:
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| 06 Aug 2024 | Stop! Don't Get a Business Loan Before Listening to This Game-Changing Ecom Strategy with Jon Derkits | 00:56:51 | |
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, host Josh Hadley interviews Jon Derkits, an experienced Amazon seller and partner at Color More Lines. They delve into the intricacies of managing working capital, optimizing cash flow, and scaling Amazon brands. Dershowitz shares insights on negotiating with suppliers, leveraging credit for ad spend, and the benefits of a diverse traffic strategy. He also discusses the use of Google and Amazon ads, the halo effect on Amazon, and the significance of financial literacy. Additionally, Derkits introduces Prism, a tool for Amazon analytics, and offers access at a discounted rate. The episode wraps up with personal recommendations and resources for listeners interested in e-commerce success. Here are the 3 action items that Josh identified from this episode: Action Item #2: Negotiate with Suppliers: Actively engage in negotiations with your suppliers to improve your working capital position. Request price reductions, extended payment terms, and damage allowances to free up cash that can be reinvested into growing your Amazon business.
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Episode Sponsor Sponsor for this episode... This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost! Transcript Area Josh (00:00:00) - Welcome to the Ecomm Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I have the pleasure of speaking with Jon Dershowitz, a former Amazon Marketplace executive and a current eight figure seller. And today, we're going to be talking about some clever strategies for improving your cash conversion cycle, as well as some interesting growth hacks in order to scale your brand to ei... | |||
| 01 Aug 2023 | Exploiting The 80/20 Rule For Outsized Returns: Strategy Audit With Norm Lanier | 00:27:30 | |
Norm Lanier is the CEO of a six-figure, family-owned, Texas-based sign company, creating interior graphic art. Norm earned his BS in photography and began a career in graphic design, working for companies such as Exxon, Compaq, and Hewlett-Packard. On his 50th birthday, he celebrated by exiting the corporate world to fulfill his dream of owning a business and designing art to share with the public. In this episode…The thought of starting a passion business is scary. It’s easy to be complacent working for someone else because of job security and a steady paycheck. With the onset of online startups and mom-and-pop shops, there is plenty of competition for e-commerce entrepreneurs. However, if your passion drives you, you’ll continuously push through the difficult stages of being a business owner. Norm Lanier is an artist by trade, and his talents earned him jobs at prominent companies. When he felt the time was right, he retired to put his passion to work for himself. Though he’s enjoyed success as a brand owner, he’s also endured obstacles that have hindered the business’ growth. Novice e-commerce entrepreneurs experience many pain points, but there are focus areas to help cut down on expenses: Identify levers that impact the business, simplify the business by implementing the 80/20 rule, and invest in PPC. In this episode of the eComm Breakthrough Podcast, Josh Hadley welcomes Norm Lanier, Strategy Audit Session Winner and CEO of an Amazon private label, to discuss growing a small business and planning for a business exit. Norm shares key takeaways and insights that he’s learned as an e-commerce entrepreneur, including prioritizing key areas of the business, manufacturing and chain supply, and brand diversification. Resources mentioned in this episode:
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| 07 May 2024 | The Secret Formula for Crafting Irresistible Product Images and Listings Revealed with Andrei Ureche | 00:55:14 | |
> Here’s a glimpse of what you would learn….
In this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley welcomes Andrei Ureche, founder of Sellametrics, to share his expertise on optimizing Amazon product listings for better conversion rates. They highlight the crucial role of understanding customer pain points and the power of impactful imagery and messaging to meet customer needs. Andrei illustrates his points with a simple lemon peeler example, emphasizing the human aspect of business. The discussion also includes a nod to the book "Contagious" for its wisdom on product popularity, and a special offer from Andrei for a free consultation and a $100 bonus for Sellametrics services. Here are the 3 action items that Josh identified from this episode: Action Item #1: Prioritize Clarity, Effectiveness, and Popularity: Ensure your Amazon product listings are clear, effective, and popular. Customers need to easily understand what you're selling, how it benefits them, and why it's popular among others. Action Item #2: Optimize Images and Messaging: Pay special attention to your main image—it's the gateway to your product. Ensure it grabs attention and addresses customer desires. Additionally, utilize secondary images and consistent messaging across visuals to convey product benefits effectively without overwhelming customers. Action Item #3: Focus on Serving Human Needs: Remember that at its core, business is about serving human needs. Understand your customers' pain points and provide solutions through your products. Crafting compelling listings involves more than just showcasing features; it's about addressing real needs.
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Sponsor for this episode...
Josh (00:00:00) - Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Andrei Ureche of Self Metrics, and we are going to be talking a lot about how to optimize and improve the conversion rate on your Amazon product listings, and thus helping you increase in your organic ranking as well. This episode is brought to you by Ecomm Breakthrough Consulting, where I helped seven figure companies grow to eight figures and beyond. Listen, Andrei. I started my business back in 2015, and I grew it to an eight figure brand in seven years. But I made a lot of mistakes along the way. That made the path of getting to eight figures take a lot longer than it needed to. At times, I made a lot of bad hiring decisions. I had to take money from my personal bank account in order to fund payroll for our team. Josh (00:00:58) - , because of cash flow constraints, I stressed about whether our brand was going to survive when we experienced a 90% decline in sales during Covid. I remember wishing and hoping that I could have a mentor that could guide me along the way of scaling up somebody who had been there, done that, and could share all the secrets to help me overcome those obstacles. And that's why I've decided to offer one on one coaching or consulting, where I help share the nitty gritty cash flow frameworks, sales strategies, and operating systems that have helped me scale my own business. And because I believe in giving each entrepreneur my undivided attention, I only work with three clients at a time. But f... | |||
| 01 Nov 2022 | Josh Hadley’s Four Core Areas of Performance Enhancement | 00:46:36 | |
Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits. Before starting Hadley Designs and eComm Breakthrough Consulting, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode…In the last three Thought Leadership conversations, Josh Hadley revealed his early mistakes as a new entrepreneur, his step-by-step process for hiring A-level talent, and how he scaled a seven-figure brand beyond eight figures. Nothing short of passionate, Josh believes there is enough prosperity to go around. He has a genuine desire to help business owners succeed. On a mission to guide nouveau entrepreneurs on how to avoid the stumbling blocks he encountered, Josh shares his wisdom once again. In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 flips the script and interviews Josh in part four of their Thought Leadership discussion. Together, these well-versed B2B podcasters discuss creating a business performance enhancement framework, including Josh’s explanation of product innovation, why he believes talent is the nerve center of any business, his thoughts on sales and marketing strategies, and more. Resources mentioned in this episode:
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| 18 Apr 2023 | Lessons From Exiting Three Private Label Brands With Afolabi Oyerokun | 01:06:16 | |
Afolabi Oyerokun is the Co-owner of Honu Worldwide, a Pennsylvania-based company that streamlines business practices for optimum efficiency and profitability. Afolabi’s 20 years of experience as an expert in logistics and streamlining strategies and relationship building led him to found Honu Worldwide. Because he has such a talent and passion for finding high-quality products at bargain prices, Afolabi spends his time helping seven-figure Amazon brands increase their profits. Additionally, Afolabi is the CEO of Trillion Source, a business consulting firm for new product development. In this episode…Depending on the industry niche, e-commerce runs the risk of becoming oversaturated. Additionally, it doesn’t help you as a seller to create or market products that are overproduced. So, what must you do to succeed as an Amazon and e-commerce entrepreneur? Business leader Afolabi Oyerokun advocates for innovation. Instead of gauging the market to see what’s selling, do your due diligence to discover what consumers need so you can bring something new to the market. As a veteran e-commerce entrepreneur, Afolabi offers a wealth of knowledge and experience. In this episode of the eComm Breakthrough Podcast, host Josh Hadley welcomes the Co-owner of Honu Worldwide, Afolabi Oyerokun, to discuss starting an Amazon business. Afolabi shares how he entered the world of Amazon, strategies for starting and exiting a business, seller lessons to avoid, and more. Resources mentioned in this episode:
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| 09 Jan 2024 | Mike McClary Reveals the Conversion Bomb: Secrets to 10X Your Sales! | 01:08:14 | |
Mike McClary is Co-creator of Amazing.com’s Amazing Selling Machine, which aids thousands of entrepreneurs in establishing lucrative businesses by selling products on Amazon. As an accomplished e-commerce seller, he’s sold millions of dollars worth of products on Amazon via multiple established companies. Mike is dedicated to teaching entrepreneurs how to build successful e-commerce businesses using the tools available through ASM. In this episode…Higher conversion rates indicate more people are buying from your store, increasing sales and revenue. It also means that your product listing is well-optimized and can effectively compete in the marketplace. So what are some impactful strategies to escalate sales conversions? If you want to 10X your sales, Mike McClary shares his conversion bomb, a secret weapon he developed to optimize product listings. To do this, you must set up processes to manipulate Amazon’s algorithm that suggests continuous sales. Mike advocates setting up strikethrough pricing, which is selling products at a higher list price by attaching a coupon or Prime-exclusive discount to the price. This is effective because the coupons do not factor into the original price. Another way to influence the algorithm is by adding numerous converting badges to the list price, such as coupons and money-off promotions. This conversion bomb will inflate your conversion rates, increase the number of units sold per transaction, and boost product rankings. Join Josh Hadley in this episode of the eComm Breakthrough Podcast, where he sits down with Mike McClary, CEO of Amazing.com, to explore e-commerce diversification and Amazon advertising. Mike discusses the evolution of Amazon, shares seller-growth tactics to help entrepreneurs exceed seven figures, and details his conversion bomb strategy. Resources mentioned in this episode:
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| 02 Jul 2024 | How to harness the power of programmatic advertising to drive massive results with Will Haire | 00:55:10 | |
> Here’s a glimpse of what you would learn….
In this episode of the Ecomm Breakthrough podcast, Josh Hadley interviews Will Haire from BellaVix. Will shares his digital marketing background and the growth of his agency. He delves into case studies, revealing strategies for targeting demographics, managing PPC, and utilizing programmatic advertising for audience building. Will also advises on the benefits of programmatic advertising, the significance of PR, and diversifying sales channels. Additionally, he offers solutions for reducing return rates by improving customer education through product listings. Here are the 3 action items that Josh identified from this episode:
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Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures... | |||
| 25 Oct 2022 | Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans | 00:54:00 | |
Kevin King is a lifelong entrepreneur who has not received a paycheck from an employer in 30 years. An e-commerce merchant, Kevin has been a successful Amazon agent since 1999. His success led him to launch five seven-figure, private-label brands on Amazon in 2015. Kevin was named one of the Top 40 Direct Marketers Under 40 by Direct Marketing Magazine. Additionally, he’s been quoted in prestigious news mediums, including the New York Times and The Wall Street Journal. He’s also appeared on Lifestyles of the Rich and Famous, Inside Edition, and Entertainment Tonight. Kevin’s fortune allows him to travel extensively, and he’s traversed 90 countries spanning all seven continents. When Kevin isn’t traveling or overseeing his multimillion-dollar Amazon businesses, you can catch him hosting his AM/PM Podcast — a platform that educates aspiring Amazon sellers. In this episode…Not many people are fortunate enough to have been their own boss for a lifetime. Yet, this is the story of Kevin King, who has had a lucrative career as an Amazon seller and spent the bulk of his life's work generously sharing his talents. Yet, this is the story of Kevin King, who has had a lucrative career as an Amazon seller and spent the bulk of his life's work generously sharing his talents. But Kevin isn’t some self-serving guru who regurgitates what others say. Kevin actually leads by experience and is often referred to as a “walking encyclopedia of Amazon and marketing.” So, what is Kevin’s formula for success? In this episode of the eComm Breakthrough Podcast, Josh Hadley talks with e-commerce seller and entrepreneur Kevin King to discuss his multiple business ventures, why an Amazon seller must create a brand, his “wicked-smart” direct marketing strategies, and more. So get comfortable, grab a pen and paper, and take heed. Kevin drops plenty of knowledgeable nuggets you won’t want to miss! Resources mentioned in this episode:
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| 02 May 2023 | Why Your Business Isn't Thriving: 4 Mistakes To Avoid With Dr. Pradeep Kumar Sacitharan | 01:07:49 | |
Dr. Pradeep Kumar Sacitharan is the CEO of Donsfield, an international business and trade development firm. Dr. Sacitharan is a trained scientist by trade, holding a PhD in Molecular and Cellular Medicine from Oxford University. Before his tenure at Donsfield, he was the Vice President of Business Development at GemPharmatech, a global biotech company. After starting his Amazon e-commerce business, Dr. Sacitharan became a seven-figure seller in less than one year. This led him to his latest business ventures, owning a boutique Amazon account and launch management agency, and acquiring distressed assets. In this episode…When starting an online store, a key lesson to quickly learn is that you must nourish relationships with your vendors, manufacturers, and agencies. The partnerships you build with these entities are not merely transactions, and you should stop treating them as such. So, how should you treat them? Amazon seller and e-commerce expert Dr. Pradeep Kumar Sacitharan explains his online businesses are lucrative because of one golden rule. He treats his partnerships as human interactions. If you’ve hit a plateau or are searching for new methods to take your business to the next level, Dr. Sacitharan first wants you to avoid four mistakes that can hinder your growth. Intrigued? In this episode of the eComm Breakthrough Podcast, join host Josh Hadley as he sits down with the CEO of Donsfield, Dr. Pradeep Kumar Sacitharan, to discuss his Amazon journey and how he’s acquired several businesses. He shares his day-to-day life as an e-commerce entrepreneur, business exit strategies, a case study on how to be a creative seller, product price tactics, and more. Resources mentioned in this episode:
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| 20 Feb 2024 | Untold Secrets To Achieve Eight-Figure Business Domination With Ben Leonard | 00:44:17 | |
Ben Leonard is the Co-founder of Ecom Brokers, a premier e-commerce brokerage firm based in the United Kingdom. As the Founder of Beast Gear, a renowned fitness brand offering a range of workout essentials, including skipping ropes, boxing gloves, and powerlifting belts, Ben epitomizes the millennial entrepreneur who transformed a passion project into a thriving global enterprise. Initially crafting his business in a makeshift office during spare moments, Ben has steered his venture from humble beginnings to a seven-figure success. Beyond his roles at Ecom Brokers, Ben is deeply engaged in cultivating brands and guiding aspiring entrepreneurs through his consultancy, educational courses, and mentorship initiatives. In October 2023, Ben published Quit Stalling and Build Your Brand, an e-commerce roadmap aimed at empowering fellow entrepreneurs with practical principles, real-life examples, and step-by-step instructions to succeed in the e-commerce ecosystem. In this episode…Entrepreneurs aiming to elevate their businesses from seven to eight figures and beyond must adopt a strategic mindset. What are some targeted growth strategies brands should implement to position their businesses for long-term success and achieve their ambitious growth targets? Entrepreneur and e-commerce consultant Ben Leonard offers a comprehensive approach to scaling a business from seven to eight figures, emphasizing mindset shifts, quality investment, and strategic partnerships. Entrepreneurs must shift their mindset to view their brand as a major player, recognizing the need to build a high-performing team. While cost-cutting may seem appealing, prioritizing quality over savings is crucial to long-term success. Additionally, fostering strategic partnerships with manufacturers and suppliers can optimize the supply chain and drive efficiency. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Ben Leonard, Co-founder of Ecom Brokers, shares exclusive insights into scaling e-commerce businesses to eight figures and beyond. Ben delves into the inspiration behind his book, Quit Stalling and Build Your Brand, outlining its role as a strategic roadmap for aspiring entrepreneurs. He candidly discusses the valuable lessons learned from past mistakes and offers practical advice on overcoming barriers to global expansion in the e-commerce landscape. Resources mentioned in this episode:
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| 10 Oct 2022 | Seven Acquisition Strategies To Scale To Eight Figures and Beyond | 00:48:00 | |
Self-proclaimed serial entrepreneur Roland Frasier is the Owner of Epic Network and six of the fastest-growing businesses, according to Inc. Magazine, including Epic Network, The Scalable Company, and War Room. In addition to e-commerce, these companies specialize in real estate, e-learning, and SaaS. Roland’s expertise as an investor entrepreneur has helped him acquire and sell over 1,000 businesses with adjusted sales ranging from 3-4.3 million dollars. In this episode…Roland Frasier, a co-founder and owner of multiple businesses, has dabbled in several prestigious careers. With degrees in accounting and law, he first garnered licenses in real estate and insurance as a teenager. Still, Roland wasn’t satisfied with his career choices. All wasn’t lost, however. After consulting with his tax attorney father, Roland understood he had the education and the tools to make a successful career transformation. After a chance meeting with some of his father’s clients, Roland had an aha moment, and the rest, as they say, is history. In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Roland Frasier, the Co-founder, and Principal of Epic Network. Roland talks about the moment he knew he wanted to be an investor entrepreneur, his motivation for writing Zero Down, and the impactful book that has shifted his mindset. Additionally, Roland drops several nuggets of advice on how to acquire businesses and discusses his seven acquisition strategies to help seven-figure e-commmerce owners grow to eight-figures. Resources mentioned in this episode:
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| 21 Nov 2023 | Mastering the Art of Reviews: Michael Maher’s Game-Changing Hacks for Elevating Your Product Ratings | 01:00:22 | |
Michael Maher is the Owner and Visionary of Cartology, a simple-solutions platform providing full-management services for Amazon brands including catalog optimization, advertising, and international expansion. Before Cartology, Michael was the President of Matters of the Cart, a multi-channel enterprise that eventually evolved into Cartology. Additionally, Michael hosts The Longer Game podcast, where he discusses the future of retail. In this episode…Amazon entrepreneurs' success stories can inspire many people to start their own e-commerce store. However, it’s crucial to understand the challenges that online sellers face. What are some strategies that e-business owners can implement to avoid certain obstacles? Customer reviews can make or break a business. For Amazon seller Michael Maher, he quickly learned not to take the reviews personally. Instead, he leveraged the feedback as opportunities to improve his products. During these pivotal moments, it’s wise to meet with manufacturers to discuss how they can rectify issues. Michael also advises avoiding attachments to products, as attaining growth and scalability on Amazon heavily depends on new inventory. If a product performs poorly, don’t hesitate to discontinue the ASIN. In this episode of the eComm Breakthrough Podcast, Josh Hadley chats with Michael Maher, Owner of Cartology, about strategies to implement to scale a business. Michael shares the lessons he learned as a novice Amazon seller, how to leverage customer feedback, and how temporary setbacks inspired him to share his knowledge. Resources mentioned in this episode:
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| 10 Jan 2023 | How To Attract A-Level Talent To Your Business | 01:09:10 | |
An in-demand executive recruiter in the e-commerce space, serving over 150 companies, Harry Joiner is the President and CEO of eCommerce Recruiter. The firm recruits top-tier talent for the National Retail Federation and B2B organizations. Harry’s accolades include closing job searches for manager, director, VP, and the C-suite for companies such as A&E Television, Adidas, REI.com, and more. Additionally, Harry has been featured in SUCCESS magazine, The Wall Street Journal, and Bloomberg Businessweek. In this episode…The e-commerce world is rapidly evolving with the addition of big-name brands and startups. From retail to streaming services, consumers have a plethora of shopping options. Furthermore, shopping channels are a preferred method of retail therapy for several reasons, including convenience, the age of smartphones, and social media integration. With access to so many smart devices, it makes sense for career seekers to search online. According to Harry Joiner, an e-commerce recruiting extraordinaire, fulfilling premiere job positions equivocates to drafting elite sports figures such as Tom Brady and Steph Curry. As an e-commerce recruiter, he and his business partner are highly selective. He also understands the business side of recruiting, such as economics and the client’s business strategy. But what else goes into this new-age recruiting process? Join Josh Hadley, host of the eComm Breakthrough Podcast, as he talks with Harry Joiner, the President and CEO of eCommerce Recruiter, about recruiting top talent for businesses in the electronic commerce space. Harry explains attracting A-level talent for companies, including developing a business strategy, identifying elite candidates, learning new skills, and more. Resources mentioned in this episode:
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| 14 Nov 2023 | Improve Your Organic Ranking With These Hidden Secrets of Amazon’s A9 Algorithm With Leo Sgovio | 01:01:46 | |
Leo Sgovio is the Founder and CEO of Convomat, an influencer and affiliate marketing platform for Amazon sellers. He’s an entrepreneur passionate about digital marketing and technology and has over 15 years in the e-commerce industry. Leo started his career as an SEO and pay-per-click advertising specialist, working with tech solutions like Google and Adobe. In 2015, he launched his private label brand on Amazon, bringing his knowledge of the enterprise e-commerce space to the Amazon community. As a result, Leo is a sought-after thought leader on the subject and speaks at various Amazon conferences worldwide. In this episode…The A9 algorithm uses various components, such as product titles, descriptions, and keywords, to rank products on Amazon. How can you customize A9 to improve your organic rankings? Leo Sgovio, an affiliate marketing expert and influencer, advises that when creating relevant product listings, it’s best to start with product targeting campaigns. This Amazon advertising campaign focuses on specific products you wish to sell and increases visibility and sales. In terms of keywords, Leo recommends inserting them into the images to help stand out from the competition. Amazon will crawl the text, ranking your products higher. Leo also suggests using search query performance to gather relevant information from the data it produces. Learn more about the A9 algorithm in this episode of the eComm Breakthrough Podcast, where Josh Hadley interviews Leo Sgovio, Founder and CEO of Convomat. Leo discusses how A9 helps improve organic rankings, finding hidden keywords on Amazon, and leveraging sales with influencer campaigns. Resources mentioned in this episode:
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| 15 Aug 2023 | Profiting With Amazon’s Untapped Goldmine | DSP Ad Strategies With George Meressa | 00:51:53 | |
George Meressa is the Founder and CEO of Clear Ads, a London-based brands-focused Amazon advertising agency. George has over 10 years of digital advertising experience, working for Google, Amazon, Bing, LinkedIn, and Facebook pay-per-click platforms. Through these platforms, he’s partnered with hundreds of advertisers worldwide across various industries and sectors. In this episode…In a saturated pool of Amazon marketplace sellers, brands aggressively search for creative methods to stand out against their competition. One guaranteed approach to consider is advertising using Amazon’s Demand-Side-Platform (DSP) to boost brand awareness. Amazon DSP ads enable advertisers to programmatically buy display, video, and audio ads both on and off Amazon, targeting existing and potential customers. However, Amazon sellers new to DSP shouldn’t expect an uptick in sales just by joining the platform. George Meressa, digital marketer-turned-Amazon DSP advertising expert, explains DSP advertising isn’t an effective strategy if a product is underperforming. To generate increasing sales, a product must produce at least 5000 impressions per month. If you’ve reached an impasse and are unsure of how to leverage advertising, you may need the services of a DSP advertising provider such as Clear Ads. At Clear Ads, Amazon DSP advertising experts help you identify your target audience, determine desirable product locations, and create advert content to maximize product visibility and sales. Additionally, Clear Ads cultivates consistent contact and provides monthly reports outlining your account’s productivity and performance. In this episode of the eComm Breakthrough Podcast, Josh Hadley interviews George Meressa, Founder and CEO of Clear Ads, to discuss the best DSP advertising strategies for growing a business. George explains the difference between DSP advertising and sponsored advertising, how to access Amazon DSP, and shares successful brand-growth case studies. Resources mentioned in this episode:
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| 08 Nov 2022 | Actions You Must Take To Prepare Your Business for a Recession | 00:41:35 | |
Steve Simonson is the Managing Director of Symo Global, a consulting firm composed of veteran high-level executives with a mission to support and aid companies to achieve their goals. Steve is also a lifelong entrepreneur who has built, purchased, sold, and founded several companies over three decades. Additionally, Steve’s companies have been recognized for three years straight by Inc. magazine and have been on its Inc. 500 list. Steve was also a finalist for the Ernst and Young Entrepreneur of the Year award. In this episode…Some may say a recession is approaching, and others believe we’re already living in one. While businessman Steve Simonson agrees with the latter, he does not believe these are doom and gloom days. Instead, Steve challenges fellow business owners to strategize in order to come out triumphant on the other side. So, how should entrepreneurs go about doing this? A lifelong entrepreneur, Steve spends plenty of his time collaborating with intelligent people. He’s learned plenty through trial and error, and what he did not learn from experience, he achieved from brainstorming with some of the greatest minds in free enterprise. As a result, Steve knows how to navigate business in a booming or a shaky economy. In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Steve Simonson, the Managing Director of Symo Global. Steve discusses the actions entrepreneurs must take to prepare their businesses for a recession, including implementing a product profitability analysis and liquidating non-earning inventory. Plus, Steve answers Josh’s rapid-fire questions. So entrepreneurs, grab a pen and paper because you do not want to miss what Steve has to say! Resources mentioned in this episode:
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| 14 May 2024 | If You Want to Thrive and Dominate in Ecommerce, Avoid Isolation at All Costs with Kayleigh Bendall | 00:58:03 | |
Kayleigh Bendall has over 12+ years of global experience across Digital Marketing, Social Media, e-Commerce and Amazon in lead generation, strategic partnerships, events and community building. Started e-comm journey working for 8-figure D2C brand doing product inserts with e-comm merchants in Austalia 8 years ago. Networking played a huge part in opening the door to 8 and 9 figure brands. Community Cultivator, Empowering Entrepreneurs Through Connection. Global Events Online and F2F. Reach New Heights & Grow With Our Community. 2023 Milestones: Hosted 4 global events, 10 digitals & 10 meetups. Recently introduced and ran 2 $100M entrepreneur dinners in Austin. Growing a 10k+ member community and are on a mission to cultivate best in class and a trusted community of 7, 8 and 9 figure entrepreneurs and mastermind experiences. South Africa born moved in UK at 16 with family. The inability to fit in and integrate into a small town sparked the curiosity into the importance in like minded community and finding your tribe. Last Nov I created a vision board and relocated to Austin. In 88 days I ran 1 mastermind event (you attended) 2 entrepreneur dinners, stayed in my dream house on the VB, drove the Ferrari with my initials and met my Codie Sanchez and Jen Gottlieb. Two female boss babes. Currently in talks to help Codie with her events!
> Here’s a glimpse of what you would learn….
In this insightful episode of the Ecomm Breakthrough podcast, host Josh Hadley and guest Kayleigh Bendell dive into the transformative role of networking and strategic partnerships in scaling businesses. They explore Kayleigh's extensive background in empowering high-level entrepreneurs and her success with e-commerce brands. The discussion highlights the significance of attending industry events, embracing in-person connections, and utilizing innovative tools like the AI-powered web builder DG1. Listeners are encouraged to be open-minded and authentic in their networking efforts to unlock growth opportunities. Key takeaways include the value of networking, partnering with like-minded brands, and the power of sharing knowledge within the e-commerce community. Here are the 3 action items that Josh identified from this episode:
Special Mention(s): Related Episode(s):
Episode Sponsor This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years. I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks. If you’ve hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!
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