Easy Email Marketing with Yael Keon (Yael Keon)
Explorez tous les épisodes de Easy Email Marketing with Yael Keon
| Date | Titre | Durée | |
|---|---|---|---|
| 23 Jan 2022 | How to get started with email marketing | 00:17:24 | |
Welcome back to Easy Email Marketing, I’m your host Yael Keon and today we are going back to the beginning. I was looking through my episodes and have realised that at episode 37, I haven’t done a “how to get started” episode. There’s plenty on how it can be used for different business types, what you can send and how to use different software – but not an overview of where and how to begin. So I’m going to rectify that right now in this episode! Whether you are brand new to email marketing or have something setup but haven’t been using it then this episode is for you.
But before we get stuck in I wanted to let you know this week I am hosting a brand new, free masterclass called The 7 Revolutionary Email Marketing Secrets to grow your business with more ease in 2022 and beyond. There are 3 timeslots to choose from (with no replay) with the first one being this evening if you are listening to this the day the episode goes live. Or there are 2 more across the week. So make sure to save your seat at yaelkeon.com/secrets. If you are listening to this just after or mid week, then you’ll also know that doors to The Email Experience are open for a limited time! So if email marketing is something you want to get started with 2022 then make sure to find out all the details at www.yaelkeon.com/experience.
Right, back to this week’s episode!
Perfect for those just starting out, or those with some tech set up but it's just sitting there collecting virtual dust, I’m outlining the seven easy steps you need to get started with email marketing!
Tune in to find out how to get started, and start sending emails today!
If you want guidance with any of this, including strategic planning, even more ideas, subject lines, email writing tips and even swipe files then The Email Experience membership is for you. Don’t forget there is a launch at the end of this month, complete with signup bonuses, so if email marketing is a part of your goals for 2022, go on over and pop your name on the waitlist at www.yaelkeon.com/experience.
Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon. I’ll see you in the next episode.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 04 Sep 2022 | Streamlined Services with Automation | 00:16:58 | |
Want more time in your business? And a bunch of sales to go along with it? It’s not about sending a tonne of email campaigns or doing flash sales. Instead, it’s about having the automations in place to have those emails going out to the right people at the right today. In today’s episode, I’m sharing part 2 of a 3 part series where I share the essential email automations that every business should have - and today it is all about service based businesses. Whether you are a coach, consultant, freelancer, contractor or done for you - there are many ways in which automation can help you more sales and streamline your delivery. You’ll learn 8 different automations you can add to your business today that will help you stop leaking sales and start earning while you sleep (literally).
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 14 Nov 2021 | How email marketing fits into your marketing plan | 00:12:44 | |
Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m taking a step back to look at the big picture of how email marketing fits within your overall marketing and business strategy.
Often we are just told we need to do email marketing and think it’s just another marketing strategy to add to the to do list but it really is so much more than that. It’s the backbone. The lead generation and nurturing machine. And it’s the way you can show up and serve your customers in the best way possible. Today I’ll dive deeper into exactly where it plays a role.
But before I get stuck in, I want to let you know about a brand new mastermind-style program I have coming for 2022 called Free to Thrive. I am so so so excited to be offering this as one of my biggest passions is supporting others in having choice and freedom in their lives without being tied to a desk for 60 hours a week. I run my business in about 12. I have two kids, the youngest of which is still only in school part time. a FIFO hubby who work away 3 weeks at a time and I want to show up for parent help, school carnivals, sick days and everything else that goes on.
I also want to be able to go on long walks, have Netflix binges and hit the gym. I LOVE what I do but I only want it to take up as much of my life as I want it to. And that is what Free to Thrive is all about. Helping you grow a thriving business in less than 20 hours a week without sacrificing your profits. My zone of genius is seeing the most efficient way to do this. The best way to create leveraged offers. The easiest way to market. Without burnout. This is a 12 month container which will start with a maximum of 20 small business owners. It’s a sort of mastermind where we will have plenty of group elements, collaboration and support but it’s combined with a key program that will help you focus on the most important needle-moving tasks and get them done in the most efficient way possible. It's application only so if you are interested please check it all out at
OK with that done, let’s take a step back and look at email marketing and how it fits in your overall marketing and business strategy. And it plays 6 key roles in your business. Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 29 May 2022 | Lauching with Jessica Tutton | 00:32:19 | |
Launching is almost like a rite of passage for online business owners. And if you have ever attempted one before - a big learning curve! But it doesn’t have to be super difficult or stressful. You can do it your way. In this week's podcast episode, I’m joined by the brilliant Jessica Tutton to help you demystify the world of digital programs, launching, evergreen sales and ads. Jess is a course launch strategist and she is completely obsessed with helping entrepreneurs sell and scale their courses and memberships. Jess believes that the type of business you decide to run should be a perfect fit for your lifestyle. Whether it’s kid wrangling, travelling, or making it your mission to take a dip in the ocean everyday. She'll show you how to create a business model and marketing system that takes strangers and turns them into obsessed buyers without you needing to be “on” 24/7. Personally, I just LOVE Jess’ chilled out vibe.
Inside today’s episode we talk about:
Plus plenty of other chat about doing business your way and not feeling like you have to be showing up on socials every single day to have a successful business.
Connect with Tash: www.jessicatutton.com.au or https://www.instagram.com/jessica_tutton/ Watch her free masterclass, The 3 Fail-Proof Ads for a 5 Figure Launch here: https://www.jessicatutton.online/2022-fb-ads-masterclass ….. Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 04 Jun 2023 | Welcome series' that convert | 00:18:13 | |
Your welcome series is one of the most essential (if not THE most essential) parts of your email marketing setup. These emails are sent when your new subscriber is actively interested and looking for a solution so it’s your responsibility to show up and help them make an informed decision. In other words, how to get them to convert. Inside this episode, I break down what should go into your welcome series if you want to ensure it converts and creates the best first impression. I break down:
And of course, I give you a tonne of ideas of what emails you can include. This is your go to listen if you need inspiration to write (or rewrite) your welcome.
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 18 Jun 2023 | Not ads to the inbox | 00:20:03 | |
Ever thought to yourself that you don’t want to do email marketing because they are just ads to the inbox? You know those “daily deals” promotions that you can’t seem to get rid of… Hopefully the answer to that question is “no, I know there is so much more to it than that”. But if the answer is yes or if you just are curious about learning more about the real potential of email marketing then this episode is for you. I chat about:
I admit I get a bit ranty at the beginning but, as always, I find talking logical examples is the best way to combat negative beliefs so exploring those 7 ways will give you some amazing ideas of how you can use email marketing in a way that feels good to you.
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 12 Dec 2021 | Plan all your 2022 emails in 20 minutes | 00:09:30 | |
Welcome back to Easy Email Marketing, I’m your host Yael Keon and today is a bit of a fun one where we are going to combat the biggest reason why I hear people don’t send emails – they don’t know what to send. In this I’m going to guide you through a process where you can plan all your 2022 emails in about 20 minutes. Excuse busted! For this one I recommend you grab a pen & paper (or some post it notes) and get stuck in. If you are listening while driving or walking you can definitely still listen and either come back to revisit this episode while you do the work or just remember the process. It's pretty simple and takes just 5 steps, outlined below, but explained in detail in the episode:
Boom. Just like that, you’ve got a whole year of emails planned. Of course, this doesn’t mean you are stuck to this plan. I generally actually only do this for about 3 months in advance and even then some things change with the flow.
If you want guidance with any of this, including strategic planning, even more ideas, subject lines, email writing tips and even swipe files then The Email Experience membership is for you and now is a fantastic time to join as we are headed into a new year and you are full of those email plans. In fact, this month if you are an Email Experience member, you are getting a 52 week email plan for 2022 so you don’t even need to go through this process!
Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon. I’ll see you in the next episode.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 17 Oct 2021 | The MailChimp Episode | 00:14:43 | |
Welcome back to Easy Email Marketing. This episode is the third in a series all about the different email marketing options out there. I’ll be dropping one of these episodes every 2-3 weeks so you’ll still get your other email marketing inspiration but I felt it was important to include a deeper dive on each of the more popular email marketing choices. The first two email marketing options I’ve explored are ActiveCampaign and ConvertKit. Today I’m going to dive into probably the most famous one, and that’s MailChimp
If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice. I also have extra resources and a worksheet available at yaelkeon.com/software
Inside this episode I’m deep-diving into MailChimp. It’s the one that’s likely to be recommended by many inside of Facebook groups, and it’s great for beginners. But as with anything there are pros and cons and different sorts of businesses so I’m going to break that down first and then conclude with some tips about how to get the most out of it. Go on and have a listen, even if you’re not using MailChimp. And if you’ve got any questions, don’t hesitate to ask! DM me on Instagram, or get in touch via my website.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 22 Apr 2024 | Don’t Send Email Newsletters | 00:17:13 | |
Email newsletters are dead. And, no, I that doesn’t mean I am burning my business to the ground. Because email marketing does not equal email newsletters. Email newsletters were the way people were using email marketing 20 years ago. A few things have changed since then… No one would have expected social media not to have changed in the last 5 minutes, yet somehow they get stuck in the mindset of how email was way back when. It has changed. And the potential is ridiculous. In this episode, I’m sharing 5 ways email marketing should be used today. And the best news is - you can forget about most of the rules and use it in a way that makes sense to you and your business.
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 01 May 2022 | Consistency | 00:20:29 | |
This week marks 1 year of the Easy Email Marketing podcast and is cause for celebration! Honestly, I didn’t think I’d make it this far as I consider myself one of the least consistent people out there. Yes, I have gotten pretty good at writing regular emails but there’s also the obligation since I am the email marketing person. Truth be told, I avoided creating a podcast for a long time. Even though I loved listening to them and found them the best way to learn new things, get myself thinking or just distract from the day to day. The idea of having something that needed to be out every single week freaked me out. And it stopped me for a long time… But one day I decided to put on my big boss pants and do something about it. And I’m so glad I did! As I reach this 1 year milestone, I thought I would reflect on some of the things that helped me actually stay consistent. Things that can probably be applied to all things in life that you want to do – including email. Now while I don’t think consistency is the be all and end off of business like some profess, it’s still important to be following through on commitments to yourself. If only to prove you can do it… Inside this episode, you’ll learn the 10 key lessons that have helped me stay consistent with the podcast over the past year - including some key decisions that made all the difference.
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 13 Feb 2022 | Stop letting these myths hold you back | 00:12:39 | |
Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m on a myth busting quest to squash any doubts holding you back from sending those emails!
These five common myths are ones I hear frequently from many people in business. Do any of them resonate with you?
Myth 1 - Email Marketing is Spammy Myth 2 - Email Marketing is Old Fashioned Myth 3 - I need to be a good writer Myth 4 - I need a big list Myth 5 - Email Marketing is too complicated
Have a listen to this episode to find out how you can break free from these mysterious myths and start sending those emails!
If you are looking for ideas to send to your list now that you intend to be emailing more often, then I can highly recommend getting your hands on my freebie 80+ fill in the blank email ideas . yaelkeon.com/ideas
Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon. I’ll see you in the next episode.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 24 Nov 2024 | Black Friday Boosters | 00:20:50 | |
If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away. Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions. Think of this as a bit of a menu of ideas that you can add to take things up a notch. From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly. A word of warning though: Don’t do them all!
Other helpful resources: EP68 - Top Black Friday Email Marketing Tips EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing Birthday Bundle < Black Friday Offer
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 02 Jul 2023 | Services: Choosing the right email marketing software | 00:19:11 | |
It’s that time again where I answer the FAQ of “what’s the best email marketing software for my business: - but instead of talking generally I want to get stuck into the specifics for services businesses.
I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision. If ActiveCampaign in particular strikes your interest, I want to invite you to a special ActiveCampaign Essentials training I have coming up on July 20th. You can register to attend live or catch the replay by going to yaelkeon.com/activecampaign. Want to see more of what I get up to when I’m not podcasting?
Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information. | |||
| 10 Mar 2024 | Email Design Essentials | 00:22:40 | |
Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty? No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost. But what you need to know is that there is more to email design than what meets the eye (literally and figuratively). Inside this episode, I take a look at the 3 key considerations you need to have in mind when designing your emails: purpose, deliverability and accessibility. I do a deep dive into each of the above and share practical insights into what can have impact on each. The good news? A lot of the tips shared overlap so we can bring it all back to some really key design tips to ensure we meet the majority of peoples needs while also reaching your goals. You’ll also get my list of 13 items to check before you finish your email design and my one biggest tip to make this easy for every single email you send. Want more insights on how to create beautifully designed emails that also get opens, clicks, replies and buys? Then checkout my Engaging Emails course at yaelkeon.com/engage
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 14 Oct 2024 | Hidden Sales-Increasing Hacks for Email Marketing | 00:26:45 | |
The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers. It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it. The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios. This is one of the untapped potential areas of email marketing and something that differentiates it from other marketing channels. Email gives you the ability to send some emails to some subscribers and not others. Or, even better, send different versions of those emails to different groups. In both your campaigns and your automations. Inside this episode, I’m sharing some of the little-known extra layers that you can put within your emails or automations that take them from stock standard to standout. You’ll learn 3 different methods of getting the data and information you need about your subscriber and then how to use this information to:
This is an idea filled episode with a tonne of ideas. The goal is just to choose your own! If you want other episodes on specific sales ideas check out these episodes:
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 06 Mar 2022 | What the online marketing experts don't tell you | 00:11:42 | |
You know it. I know it. There is a lot of information out there when it comes to email marketing, list building and sales funnels. Everyone seems to be saying the same thing – which isn’t surprising considering many online entrepreneurs learnt from the same couple of people or from people who learnt from those people and so on.
There is an epidemic out there of misinformation which can make even the most astute business owner confused about what you “should” be doing when it comes to email marketing.
There are a lot of well-meaning educators and course creators out there who, yes, some of which have had significant success. But many only understand the online course creation or membership world. They just don’t understand how to translate these strategies into real life business. Or even online businesses that are selling things other than digital products. How could they? They haven’t had the experience or education to know the difference.
If you provide services digitally or in person or if you sell products in a physical store or online, the way you market your business and use email marketing specifically should be different than those online educators. And we need to understand that distinction.
In this episode, I’m sharing some of the most common things those online gurus teach and how it is only part of the picture. Take this as your permission to think outside of the box of what everyone seems to be teaching and instead think about it through the lens about what you know about your industry, business and audience. Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about, please let me know over on Instagram @yaelkeon.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 10 Jul 2022 | Holiday Proof your Email Marketing | 00:13:29 | |
At the time this podcast episode drops, I am someone in lush Ireland - for a full month of quality family time and down time. After 3 long years of separation… This episode and the email that goes along with it, however, is pre scheduled and set to go before I even left over a week ago. That has got to be one of my favourite things about email marketing - you can do the work when you want and then it goes at the right time. Even weeks in advance. So in today’s episode I thought I’d share how I holiday proof my business - specifically my email marketing. That while I am away my automations are running & serving new subscribers, any new client bookings are being supported and my podcast emails & program reminders are all set to go. All while I spend quality family time or tour around or just take a much needed brain break. In this episode, I’m sharing what makes this possible and how you can do it too. Plus a bit of a permission slip that you can take time off too.
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 07 Nov 2021 | The MailerLite Episode | 00:14:02 | |
This episode is the fourth of five in a series all about the different email marketing options out there. I’ll be dropping the fifth mini-series episode in 2-3 weeks so you’ll still get your other email marketing inspiration between now and then. I felt it was important to include a deeper dive on each of the more popular email marketing choices, hence this mini-series, and so far, the email marketing options I’ve explored are ActiveCampaign, ConvertKit, and MailChimp. Today I’m going to dive into MailerLite
If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice. I also have extra resources and a worksheet available at yaelkeon.com/software
Inside this episode I’m deep-diving into MailerLite.Now back in the day, I used to just write off MailerLite as a very “basic” piece of software. I always thought that if you were going for a free option to start you’d go with MailChimp or if you could pay you’d go with something more advanced. But over the past few years MailerLite has really improved AND after having worked on many implementations for clients and teaching it inside The Email Experience I can safely say it is one of my favourites. You really get a lot of bang for your buck (which starts at free for up to 1000 subscribers) and it can do almost anything the more advanced software can do. But as with anything there are pros and cons and different sorts of businesses so I’m going to break that down first and then conclude with some tips about how to get the most out of it.
Go on and have a listen, even if you’re not using MailerLite. And if you’ve got any questions, don’t hesitate to ask! DM me on Instagram, or get in touch via my website.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 15 May 2022 | Breaking the Entrepreneurial "Rules" | 00:17:32 | |
Some rules are meant to be broken. But sometimes in entrepreneurial or small business circles we are told we should be confirming to a certain set of rules or ideals in order to be successful. Wake up at 5am. Meditate. Journal. Yoga. No phones. No screen time before bed. Hustle in Pomodoros. Get the most out of every hour. Honestly, it’s exhausting and after 6 years in business I’ve learnt to ignore a lot of it. Inside this episode, I’m sharing 5 entrepreneurial rules that I break. Think of this as your permission slip to reassess the shoulds and what will actually work for you. Because you created your business to help build the life you want - not to be put in a box. This episode is in celebration of my new LIVE training I have coming up on Wednesday – just 2 days away from the time this episode drops If you are feeling stuck in your service based or course creation business and you want to get your motivation and momentum back – then this is for you. It’s called Get Unstuck: 7 simple, strategic shifts for busy, bored or burnt-out service providers to finally step into their potential. We’ll be exploring 7 different things you can do that stop you feeling stagnant and everything feel easier. From shifts across offers to time to marketing to sales, you’ll uncover at least 1 thing that could just make that big difference for you. It’s happening live on Wednesday May 18th. With a limited time replay for those who can’t make it live. Register at: yaelkeon.com/stuck
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 21 May 2023 | The truth about launching | 00:18:25 | |
It’s the dream that all the online guru’s share – create a signature program, launch it and rake in 6 figures in no time. While I would love say that this is true, sadly it just isn’t. Not in I’d say 98% of cases. Launching and online programs might not be the magic bullet to a multi million dollar business in a day a week. At least not most of the time and that’s ok!
If you are interested in learning more about creating a realistic launch plan using email marketing then I invite you to a special launch masterclass: Your Lucrative Launch Plan. In this FREE, LIVE 1 hour training I'm going to show you:
It's happening May 30th and a replay will be available. But you must register at yaelkeon.com/launch
Want to see more of what I get up to when I’m not podcasting?
See omnystudio.com/listener for privacy information. | |||
| 09 Jan 2022 | Realistic and Stretchy Goal Setting | 00:16:14 | |
Welcome back to Easy Email Marketing, I’m your host Yael Keon. Although this is the first episode for 2022, the topic applies year round. And on that note, today I’m going to chat with you about goal setting, the realistic ones and the stretchy ones. This combo, this is my favourite way to set goals.
But before we get stuck in I wanted to let you know that the doors to The Email Experience will be opening at the end of this month! This is the first launch I have done in almost a year. It wasn’t always the intention but just how it worked out. So if email marketing is something you want to sort out in 2022 then make sure to get on the waitlist at www.yaelkeon.com/experience. Not only will you get earlier access than the general public, you will be able to get your hands on some exclusive bonuses. As part of this I am also creating a brand new, free masterclass called The 7 Revolutionary Email Marketing Secrets to grow your business with more ease in 2022 and beyond. Inside this masterclass, I’ll be sharing the tips, tricks, and hacks that the normal list building gurus don’t share. Find out more and register at yaelkeon.com/secrets Okay, back to goal setting! For this one I recommend, if you can, you head to your computer and open up a spreadsheet. If not, grab a pen & paper and have a go. If you are listening while driving or walking you can definitely still listen and either come back to revisit this episode while you do the work or just remember the process.
It's pretty simple and takes just 5 steps, outlined below, but explained in detail in the episode: Step 1: Come up with your freedom number Step 2: List out your current offers (and any you want to introduce) then figure out how many of each you need to sell to reach your freedom number Step 3: Ask yourself – is this achievable given the time you have? Step 4: Find your conversion rate Step 5: Calculate your list size needed to reach that goal
Now this number may be super scary or feel doable but it is important information to know. This isn’t meant to scare you. Instead it’s meant to empower you.
If you want guidance with any of this, including strategic planning, even more ideas, subject lines, email writing tips and even swipe files then The Email Experience membership is for you. Don’t forget there is a launch at the end of this month, complete with signup bonuses, so if email marketing is a part of your goals for 2022, go on over and pop your name on the waitlist at www.yaelkeon.com/experience.
Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon. I’ll see you in the next episode.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 08 Apr 2024 | 15 Practical Email Writing Tips | 00:16:58 | |
Don’t think you are a good writer? Then this podcast episode is for you! The truth is anyone can be a good writer. It just takes time, practice and a little guidance. The good news? Email is the perfect place to practice your writing as it isn’t so “public”. It is with your trusted audience so you can use this space to get better and better. So please don’t let the misconception that you “are not a good writer” stop you from sending emails. But to help you out, I’m here to offer some of my favourite tips. Coming from someone who is not technically a writer but who has written and reviewed tens of thousands of emails. This is NOT another piece of email marketing writing tips where they only talk about subject lines and layouts (I have different episodes for those). Instead, inside this episode you’ll learn 15 practical tips to help you write the actual words and make them stand out. From tone of voice to power words to email openers, you’ll get some advise you can take away and use today.
Resources mentioned: Ep 101 - Email Design Essentials Ep 42 - Spice up your Subject Lines WordStream Power Words Article
Want to see more of what I get up to when I’m not podcasting?
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| 18 Aug 2024 | Get Unstuck | 00:23:16 | |
Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward. You’ll Learn:
This is a kick up the butt episode with plenty of resources to help you take the action you want. If you want to get a full month of personalised support & accountability from me, then make sure you join The Email Experience for the month of September for only $7! You’ll get to join up to 4 x group coaching calls, have me check your tech, receive critiques of your copy and cowork with me for a day. Plus more. Join us at yaelkeon.com/trial
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| 23 Jun 2024 | [BTS] How I Sell Everyday Using Email | 00:25:54 | |
In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too. Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email every day. But just because I don’t have any campaigns running, it doesn’t mean that I don’t sell everyday. Inside this episode, I lift the curtain and share:
You’ll learn that selling isn’t all about big flashy promotions but can be about simply showing up with the right offer to the right person at the right time.
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| 14 Jan 2024 | Email Marketing Maths | 00:24:15 | |
Stop wishing & hoping that whatever email list size you have will result in magically achieving your sales goals this year. Because it’s not magic. It’s actually just maths. In this episode, I’m sharing with you how to calculate exactly how many subscribers you need to reach your big, hairy, audacious goals this year. And your realistic ones here. You’ll learn how to calculate your email subscriber value and then use this to set new list growth goals. Once you have mastered this process, you can apply it to your campaigns, launches, promotions, automations and so much more. Or if you haven’t got much of a history yet, I’ll share how to do it using some next-best guess numbers. Resources mentioned in this episode: Want to see more of what I get up to when I’m not podcasting?
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| 06 Feb 2022 | How often should I be emailing my list? | 00:13:35 | |
Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m answering one of the most frequently asked questions I get which is “how often should I be sending emails?”
I get it. It's a fine balance between wanting to show up consistently for your subscribers but not wanting to “annoy” them, wanting to get more sales but not wanting to be just salesy, and wanting to grow your business in less time but trying to find the time to write emails.
With many factors this is why it’s an “it depends” answer.
In this episode, I’m going to discuss a few considerations that could influence your email schedule.
Consideration #1: How often you are producing core content Consideration #2: How often you are promoting Consideration #3: How many automations you have Consideration #4: How often you are emailing now
Is there such a thing as too much? Yes and no. I believe you can be emailing as much as your audience wants to hear from you. But it should be done with tact and respect.
This means if you want to increase your frequency, look at segmenting your list to see who is interested in receiving what. And give them options to opt out. So for example, Podcast + content funnel or podcast + updates. Then I also have weekly emails going to EE members. One trick I use is to send different things on different days:
That way if by some chance someone is on all lists they aren’t getting multiples a day. But that’s me – an email expert using email to support my subscribers in different ways. I’m at the extreme end. For you, it’s just starting where you are now. If I were to boil it down to one recommendation it would be this… Minimum monthly but probably more than you are doing now.
If you are looking for ideas to send to your list now that you intend to be emailing more often, then I can highly recommend getting your hands on my freebie 80+ fill in the blank email ideas . yaelkeon.com/ideas
Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon. I’ll see you in the next episode.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 12 Jun 2022 | Email Secrets Series 2 - Choose a Focus | 00:09:24 | |
This is episode 2 of 4 where I spill on my top email marketing secrets. These are the little shifts that make all the difference when it comes to email marketing. AND what makes everything simpler & less overwhelming. This secret is probably my favourite - choosing a focus. No, I’m not talking about choosing a niche or a target audience. I’m talking about a focus topic or theme for any given time. This solves the biggest challenge I see small business owners have - “I don’t know what to email my list” Really this is because they haven’t narrowed down the possibilities. They are looking at everything under the sun that they could send and because of this they see nothing. Instead you need to narrow it down.
In this episode, I share how I use the strategy of using focus themes or topics to make content simple. And how I’ve even used this strategy to coach my 7yo’s Netball team! This episode is in celebration of my new LIVE bootcamp beginning on June 20th - The Email Marketing bootcamp. If you want to finally get started (or restarted) with email marketing this is for you. We’ll be covering:
Plus plenty of time for you to ask questions and get support from me! Enrol now at yaelkeon.com/bootcamp
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| 06 May 2024 | Get your First Signups | 00:15:37 | |
Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with. Inside this episode, you’ll learn:
After listening, you’ll feel much more confident in inviting your audience to your list. This episode is a sneak peak of just one of the lessons inside my new, free course Get Started with Email Marketing. With almost 2 hours of video trainings, divided into bite-sized chunks, you’ll:
And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps. Get your hands on this today at yaelkeon.com/start
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| 16 Oct 2022 | 5 things you can still smash out this year | 00:14:38 | |
It’s already October and it’s so easy to start writing off the rest of the year and say “I’ll get onto it next year”. Already I’m seeing so much content online about how it’s the last 90 days or only 90 days left. It’s like there is this attitude that we are short of time and we either have to go all in or just wait until next year. But here’s the thing – it is still a whole spacious 3 months. 3 months. Don’t buy into this time scarcity, rush energy. You can choose how you perceive it. And we can also choose any day, any week, any month to start on something that we have said is a priority. So in this episode I’m going to share 5 email marketing things that you can still smash out this quarter to start getting momentum now. At the end I’m also sharing details about my FREE email marketing bootcamp which is happening next week (Oct 24th)! If you need a kickstart to begin any of these then this is exactly what you need. You’ll hear all about my shortcuts, top tips and get the opportunity for hot seat coaching. Learn more and sign up at yaelkeon.com/bootcamp
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| 29 Nov 2021 | The Klaviyo Episode | 00:17:37 | |
Welcome back to Easy Email Marketing, I’m your host Yael Keon and today’s episode is the final one in a series all about the different email marketing options out there. I’ve already covered ActiveCampaign, ConvertKit, MailChimp and MailerLite in previous episodes and now it’s onto the final one for now, Klaviyo. These are the 5 pieces of software that I currently teach within The Email Experience and so this one will wrap up the official series. However, I may look to add more episodes in the future, scattering them throughout, so if there is a piece of software you want me to look at please reach out to me on Instagram @yaelkeon
Also, If you want more guidance about what the best email marketing software is for you make sure to check out episode 5 where I broke down what criteria you should be looking at when making the choice. I also have extra resources and a worksheet available at yaelkeon.com/software
Built from the ground up specifically for ecommerce businesses, Klaviyo is amazing! But, like all things, it’s not perfect, so be sure to check out the pros and cons of Klaviyo by tuning into the episode!
If you want more guidance on how to best setup your Klaviyo including all the tech tutorials you need and a comprehensive guide to how I recommend you setup your groups and automations, then you can find this inside The Email Experience, my online email marketing membership that helps you serves your subscribers with open-worthy emails, surprisingly simple automation and offers that sell. I’ve recently done a complete re-record of all the tutorials and include a quick setup guide so you can use it as quickly as possible. You can get on the waitlist anytime at yaelkeon.com/experience/
Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon.
I’ll see you in the next episode.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 30 Oct 2022 | Levelling up your email marketing without the overwhelm | 00:12:32 | |
If you have been in my world for awhile or you have just generally be researching the whole topic of email marketing then you will know that there is a lot to it. Most recently, I’ve be sharing about the top automations you should have in your business. Then there’s list building. Then there’s welcome sequences and sales funnel. Then there’s promotions & launching. It’s a lot and enough for anyone to want to go running in the other direction. Or just put it off until “one day” because you just don’t have the time right now. I see this all the time… and the secret to making it not only feasible but exciting to take action on is having a step by step plan. To make anything possible – it’s all about breaking it down into the smallest tasks and then actioning them one at a time. And that is exactly why I have built a framework to help make this all possible. I tell you exactly what I recommend you focus on and when. It’s called the 5 Email Experiences Framework which I break down in this episode. The 5 Email Experience Framework is the foundation of The Email Experience - my signature 12 month program that will will help you serve your subscribers with open-worthy emails, shows you surprisingly simple automations and helps you sell while you sleep! It also provides the support and accountability to help you show up and share your most important messages with the world. Find out more and join before doors close on Thursday 3rd October at 11.59pm AWST >> yaelkeon.com/experience/ You can find out all the details about the inclusions at https://yaelkeon.com/experience/
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| 13 Mar 2022 | More leads please | 00:12:46 | |
More leads = more sales.
Email marketing is the ultimate lead generator as it helps bridge the gap of the unknown of promotions and social media and reduces that huge number of prospects down to the key people you need to be following up with. It brings it down to simple maths. If you know your conversion rate and you know how many subscribers you have (aka leads) then you can estimate future sales. You can also calculate how many leads you need in order to reach your sales goal. But how do you get more leads? There are only so many lead magnets you can build.
In this episode, I’m sharing:
After listening you’ll hopefully have at least 1 new lead generation strategy to take away and implement today.
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Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 12 Nov 2023 | What to Do Next | 00:14:24 | |
There’s a lot you can do with email marketing. But I’ve said it once and I’ll say it again - you should not attempt to do everything at once. Email marketing is all about layers and strategic priorities but it can be confusing as to where you should focus your attention next. Inside this episode, I share my recommended order of operations aka what you should do next. We begin with the essentials and then we look at how to figure out what your next focus should be and ideas for what you can implement. Still unsure? I have a free quiz you can take to get some specific recommendations just for you. Take it at yaelkeon.com/quiz (No email opt in required for the results). Want to see more of what I get up to when I’m not podcasting?
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| 05 Dec 2021 | Email Marketing Predictions for 2022 | 00:20:25 | |
Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m looking forward and casting a vision towards 2022. In this episode, I’m making my top 10 predictions for the future of email marketing and what you might want to be considering in your strategy or layering in. WARNING: Some of these strategies are a bit advanced and I’ve created this list with regular emailers in mind who are looking to improve & take the next best steps. So if you are right at the beginning of your email marketing journey, listen as there are some gold nuggets in here but don’t feel like you have to have all this together right away. The most important thing you need to know is that email marketing is not going away and the sooner you begin, the better. Even with just a welcome email and a monthly update. I always propose making a start then adding layers. But with that said, let’s geek out together with a few of the predictions I am seeing coming.
Email is certainly not dead, in fact it is one of the most promising areas for growth in your business.
If you want guidance with any of this, I cover some of these points in great depth inside the Email Experience membership. And some I will be adding in 2022. I’m talking strategic lessons, tech tutorials, express packs and more. If email is something you want to explore in more details in 2022 then I invite you to join the waitlist at yaelkeon.com/experience/
Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon. I’ll see you in the next episode.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 07 May 2023 | How to clean your list | 00:12:40 | |
List Hygiene - not one of the most sexy and fun topics when it comes to email marketing. But just because it isn’t fun, doesn’t mean it’s not important and I implore you to stick around and listen to this episode because it really is essential to your overall list health, your deliverability, how much you are paying for your software and the number one way of ensure you aren’t being “annoying”. Inside this episode, I break down how to do a quick list cleanup and answer all the common questions that come up around this process like:
Consider this your friendly reminder to make this happen this week!
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| 02 Oct 2022 | Automation for Online Businesses | 00:16:39 | |
If you sell online products like digital downloads, workshops, memberships, courses or masterminds then showing up and serving your customers well with automations is essential. Often email is the first and primary touchpoint for your customers so you need to be showing up with a robust automation strategy. In today’s episode, I’m sharing the final part of 3 part series where I share the essential email automations that every business should have - and today it is all about digital businesses. I’m sharing 9 different automations you can add to your business today that will help you increase your engagement, your sales and also provide amazing customer service. Whether you sell on evergreen or via launching, you’ll want to listen to this one.
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| 04 Aug 2024 | 10 Automation Creation Hacks | 00:27:39 | |
The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well. Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore. So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of your automations and also make the process easier – today AND in the future when you are going back wondering who is getting what. You’ll learn how to:
This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly. If you want more support with your automations, check out the Ecommerce Automations or Services Automations courses in my shop. Or if you want me to help get your automations setup, check out my 1-1 consulting packages at yaelkeon.com/work-with-me. Other resources mentioned in this episode:
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| 29 Jan 2023 | Un-ghost your list | 00:13:00 | |
Has it been awhile since you emailed your list? Maybe yYou just haven’t emailed for a long time because life just got in the way and the months just kept slipping by and then it just felt too hard to get started. Maybe you have never really emailed but you have people on your list who somehow have appeared by filling in details in your footer form. Or maybe you have been emailing regularly but things are feeling a little bit stagnant and you want to bring life back to your email list again. Inside this episode I’m sharing 4 key steps which will have you not only emailing again but also getting opens, replies and clicks. Plus doing it in a way where at the same time you are building in a new lead magnet and welcome series process! Or you can join the free 2023 Email Content Planning Workshop happening Thursday 2nd. Register at yaelkeon.com/content.
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| 02 Jan 2023 | How to follow through on your email marketing plans | 00:19:18 | |
This is not another podcast episode on planning. While I love getting into those post its, coloured markers and calendars - all of that doesn’t help if you don’t think about how to actually follow through on your plans. This comes up a lot with email marketing in particular because it often falls into the “important but not urgent” category of work. You have the best of intentions at the beginning of the year or quarter or month but then when it comes to actually doing the work it just doesn’t happen. So let’s combat that right here, right now at the beginning of the year. Inside this episode, I’m going to talk about 4 key areas that you need to look at to make sure you actually follow through.
Want help to get setup or to sort out your software? Check out my new agency Email Automation Co (https://emailautomationco.com/) and we’ll take that big task off your list so you can focus on sending those emails - knowing they are going to the right people at the right time.
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| 24 Sep 2023 | Increase Webinar Signups, Showups and Conversions | 00:17:33 | |
Whether you call it a webinar, a training, a masterclass or a workshop - you always have the goal of getting as many people as possible signing up and watching. And email marketing of course plays a huge role in this. Not only do you use it to invite existing subscribers but you have confirmation emails, reminder emails and replay emails to send. The result? More engaged subscribers and (if you are selling) more sales. Inside this episode, I’m sharing 7 different email hacks to help increase your webinar signup, showup and conversion rates. Want to see more of what I get up to when I’m not podcasting?
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| 28 Jan 2024 | Easy Content Creation with Jenny De Lacy | 00:36:15 | |
Overwhelmed by the idea of creating content for your business? Then listen in! In this episode I am joined by Jenny De Lacy of Talking Digital who is known for her content expertise which is why she was the perfect person to bring on board to help you breakthrough some of your content blocks. Inside this episode we discuss:
This episode is full of quick win email ideas which you will go away thinking “why didn’t I think of that” It’s one you don’t want to miss! Links Get your one page visual content plan About Jenny When you grow up being a showoff, a chatterbox and someone who loved people as much as Jenny did you quickly learn how to read a room and understand people. She honed her communication skills early! She turned those skills and a love of learning, into a marketing consulting career in 2015, after a 20+year corporate career in learning & development consulting, working for some of the biggest organisations in Australia. She founded Talking Digital to give thought leaders and business owners and their teams, message clarity and the confidence and know-how to share it, to accelerate their visibility, attract more ideal clients, and achieve their business goals - without wasting time on marketing that doesn't work! She loves to make marketing simple with her tools, models and techniques, and is inspired every day by her amazing clients and all they bring to the world.
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| 03 Apr 2022 | Social Media vs Email Marketing | 00:15:45 | |
It’s the great debate that really doesn’t need to be a debate at all: social media vs email marketing. Now this podcast is called Easy Email Marketing and I am an email marketing expert, so I admit my bias. But the answers from this episode may surprise you! So, yes, first I’m going to share why I believe email marketing and growing your email list should be a priority over social media. But then I’m going to talk about why social media is still important and how the two work together. Spoiler alert: They both have a unique role to play and are important for online businesses. Inside, you’ll learn the 8 key reasons why email marketing should be a priority then we’ll talk about how social media & email marketing can work together to grow your list and amplify your marketing & sales efforts.
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| 09 Apr 2023 | E-commerce: Choosing the right email marketing software | 00:20:59 | |
It’s that time again where I answer the FAQ of what’s the best email marketing software for my business - but instead of talking generally I want to get stuck into the specifics for e-commerce businesses.
I’ll talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision for your business.
If Klaviyo in particular strikes your interest, I want to invite you to a special Introduction to Klaviyo training I have coming up on April 27th. You can register to attend live or catch the replay by going to yaelkeon.com/klaviyo
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| 11 Feb 2024 | Email Authentication (and other deliverability factors) | 00:21:29 | |
Unless you’ve been hiding under a rock, you will have heard something about Google and Yahoo’s Email Authentication Changes which came into effect this month (Feb 2024). This has sent the internet in a frenzy with people going into panic over what needs to happen. And some creators really haven’t helped with this. Well first I’m here to reassure you that if you haven’t got it sorted out yet that you are not going to get put into Google or Yahoo spam jail yet. But it is important so I’m going to step you through a few key things you need to have in place. I cover:
This is an important episode but my hope is to take away the fear about this overwhelming topic and show you it doesn’t need to be that hard. It may only take you 10 minutes to sort out. Resources mentioned in this episode: Google: New Gmail protections for a safer, less spammy inbox Google Workspace: Email Sender Guidelines ActiveCampaign SPF, DKIM and DMARC authentication Klaviyo understanding email authentication ConvertKit Domain Verification Email Tool Tester January 2024 Deliverability Test Sample DMART TXT Record: Name: _dmarc. Value without email address: v=DMARC1; p=none OR Value with email address: v=DMARC1; p=none; rua=mailto:dmarc-reports@yourbrand.com For help with engagement - Get List Revival Live round happening Feb 19th - March 3rd For support form me, join The Email Experience Membership
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| 10 Apr 2022 | Write Better Emails with Elizabeth McKenzie | 00:32:45 | |
This week’s episode is as special one as it is my first ever guest interview. And today we start with someone pretty amazing - Elizabeth McKenzie. Elizabeth McKenzie is a copywriting expert and founder of Copywriting Agency Write or Die, and mastermind Copy Boss. With 10 years of experience under her belt, she's helped clients increase their revenue by 300%, pull off quarter-million-dollar launches, and scale by selling their first business franchise. She's even encouraged others to start their own copywriting business, helping them to carve out a lucrative career in a fraction of the time. Elizabeth also played the violin at Hugh Jackman's wedding. She's practically Wolverine royalty. She also is my copywriter, having written my new evergreen funnel. Which let me just say are amazing. So when it came to copy she was my first port of call.
Inside today’s episode we talk about:
This episode is full of truth bombs and rants – plenty to get you motivated and actually sending those emails! So if you need a pep talk this episode is for you.
Connect with Elizabeth - www.elizabethmckenzie.com.au or https://www.instagram.com/elizabethellenmckenzie/
Grab her FREE ABOUT PAGE GUIDE + TEMPLATE: Get The 6 Part About Page Template That Hooks Them In And Gets The Sale 🙌 What you get:
Link: https://www.thecopyboss.co/freegift
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| 07 Aug 2022 | Essential Ecommerce Automations | 00:10:29 | |
Want more time in your business? And a bunch of sales to go along with it? It’s not about sending a tonne of email campaigns or doing flash sales. Instead, it’s about having the automations in place to have those emails going out to the right people at the right today. In today’s episode, I’m kicking off a 3 part series where I share the essential email automations that every business should have - starting with Ecommerce. You’ll learn 10 different automations you can add to your business today that will help you stop leaking sales and start earning while you sleep (literally).
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| 15 Jan 2023 | Content Planning: Take the Pressure Off | 00:15:16 | |
Oh the excitement of a new fresh year – the time when we overestimate what we can achieve. When we want to write all the emails about all the things and have the best, most valuable content ever… Please don’t do this. You’re only setting yourself up for failure and ultimately end up not sending anywhere near as much as you want. Inside you’ll find 7 tips to not only make your email content writing plans achievable but also use them strategically to achieve your business goals. Oh and be sending emails your subscribers actually want to read. If you want more support to plan out your email content for 2023 then you’ll also want to register for my free workshop happening on Feb 2nd. During the 2023 Email Content Planning Workshop, I’ll take you through my step by step process for planning your full year of email content. And the best part is you’ll be doing it live with me on this calling one quick sitting. And at the end you’ll have your own content calendar with your exact email plan. To join, register at yaelkeon.com/content . There will be a limited time replay for those who cannot attend live.
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| 30 Jan 2022 | The Email Marketing Success Path | 00:12:47 | |
This is a very special episode of Easy Email Marketing as I am giving you a sneak peek under the hood of The Email Experience and its backbone - the email marketing success path. This is the exact 6 stages of email marketing from starting fresh to email expert. Inside this episode I’m sharing exactly what the 6 stages are, how to identify where you are at and what you will be focusing on at each stage. In other words, this is your step by step email marketing implementation plan. I’m sharing all because doors to The Email Experience are open right now until Wednesday 2nd February at 8pm Perth time. You can join at yaelkeon.com/experience And when you do you’ll be able to take a quiz to identify the stage on the success path you are at and then given the exact instructions on what to do and how - through lesson, tech tutorials, swipe files, checklists and of course my coaching support. So if email marketing is something you want to get started with 2022 then make sure to find out all the details at www.yaelkeon.com/experience.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 19 Jun 2022 | Email Secrets Series 3 - Make the Tech Easy | 00:13:36 | |
This is episode 3 of 4 where I spill on my top email marketing secrets. These are the little shifts that make all the difference when it comes to email marketing. Today I’m addressing a big elephant in the room – the tech. I can’t tell you how many times people tell me they avoid email marketing because they aren’t “techy”. They find it all too overwhelming so they don’t even begin. OR they start with one piece of software and find that difficult so the write off the whole thing altogether. Big mistake – please don’t just all software by the same brush. Also, I promise you that no matter how tech phobic you are you can absolutely learn it extremely easily. In this episode, I share how to really choose your software and 3 key factors I want you to consider. 3 factors that will make your email marketing, your business and your life easier! This episode is in celebration of my new LIVE Email Marketing Bootcamp beginning today (June 20!). If you want to finally get started (or restarted) with email marketing this is for you. We’ll be covering:
Plus plenty of time for you to ask questions and get support from me! You can enrol right up until June 23rd at yaelkeon.com/bootcamp and catch any replays you may have missed.
If you are listening after June 23rd, then doors are open to The Email Experience! Learn more at yaelkeon.com/experience
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| 31 Dec 2023 | 4 Simple Steps to Your Best Email Marketing Year Yet | 00:20:19 | |
Happy new year and welcome to another year of the Easy Email Marketing podcast. Hopefully you have already identified email marketing as one of your core business strategies that you continue to pay attention to each and every year - not just as a once off. But this doesn’t mean that you don’t have a lot of things you want to achieve this year. So how can you improve your email marketing without feeling like you need to dedicate all your time to it? Well in this episode I reveal all by sharing my 4 simple steps for planning your best email marketing year yet. This is the express plan and something that will not only help you with your email marketing but impact all other areas of your business. My goal for you is that you just focus on the most important things and this episode I show you how. Resources mentioned in this episode:
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| 30 Jul 2023 | How to Increase Conversions | 00:12:55 | |
Sending emails but not getting the results you want? Then this episode is for you! Inside this episode, I introduce The LIFT™ Model from Chris Goward and how it can be applied to email. From increasing relevance to adding urgency to reducing anxiety, you’ll learn some of the simple tweeks that could just make all the difference. Want to see more of what I get up to when I’m not podcasting?
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| 27 Nov 2022 | What does branding have to do with emails? with Rachel Reiter | 00:27:26 | |
Branding and email marketing - not something too many people think go together. But once you get an understanding of what branding really is, you can see just how much it matters in every area of your business. To help dive into the juicy topic, I’ve brought on an amazing guest expert - brand stylist and mentor, Rachel Reiter. Rachel works closely with flourishing online entrepreneurs to create heartfelt brand personalities that align with their purpose led vision through her one on one services at Hopscotch Branding Studio. She is also founder of her signature brand foundation and strategy program, Brand Alchemy and monthly membership, The Branding Hub, which guides and supports passionate women in business to cultivate an authentic, intentional brand. In todays episode we talk about:
This episode is packed with valuable tips. But more importantly it includes permission to be yourself which I think is the most important thing. Connect with Rachel - www.rachelreiter.com or https://www.instagram.com/rachelreiter_brandmentor
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| 10 Nov 2024 | BTS of My Tech Stack | 00:24:22 | |
After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts. Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions. I’m also sharing:
Plus my top 2 newest finds.
Resources mentioned (*=affiliate link): Membership.io* (Formerly Searchie)
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| 27 Oct 2024 | The Quarterly Client Invitation Strategy | 00:13:21 | |
Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches? This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy. I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease. Inside this episode, you’ll learn:
Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.
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| 13 Aug 2023 | Course Creators: Choosing the right email marketing software | 00:22:08 | |
Finally it’s the course creators turn. (Or membership owners, or digital downloads stores, or online programs deliverers). Basically if you are selling scalable offers, this podcast episode is for you if you want help making the decision about the best email marketing software for you.
I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision.
If MailerLite in particular strikes your interest, then you may want to check out my new course “How to… MailerLite”. Get it here. Want to see more of what I get up to when I’m not podcasting?
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| 29 Oct 2023 | Emails to Send AFTER the Sale | 00:12:28 | |
It’s the side of email marketing that everyone seems to forget yet it can provide the best customer service, sales conversions AND make your life a heck of a lot easier through automating or eliminating your admin. Whether you have an ecommerce store, provide services or are a digital creator the post purchase experience is a must have. Want to see more of what I get up to when I’m not podcasting?
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| 21 Aug 2022 | 3 Layers of List Building | 00:16:52 | |
One thing email marketing isn’t short of is things to do. There’s always a new idea or automation or something you want to add in. Everyone has a great shiny new idea - especially when it comes to the world of list building. We’re talking lead magnets, sign up forms, lead pages, webinars, quizzes, pdfs, challenges, etc. It doesn’t take much googling of “how to grow your email list” to have 100s of ideas but no idea where to start. Or you start with one, set it up and then you don’t get miraculous results straight away so instead of trying to drive more traffic to it or optimise it you just try the next brilliant idea and the one after that and the one after that. That’s exactly how you end up doing a lot of work without much result. Instead we want to make smart, layered decisions. Inside The Email Experience program, I share 3 different layers of list building and how we should focus on just one at a time. And in this episode I’m sharing what those layers are and exactly what order you should be implementing them in. So that you aren’t just chasing that next shiny object but instead getting the most out of your effort.
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| 16 Jan 2022 | What will they think? | 00:14:21 | |
Welcome back to Easy Email Marketing, I’m your host Yael Keon and today we are talking about that inner voice that can often stop you from actually sending those emails.
If you are listening to this when the episode is released – we are right at the beginning of 2022 and often I find this is when everyone is super eager with their business planning and saying “this year I will focus on email marketing”. Then what happens? That little voice crops up in your head. Fear, doubt, wondering if your emails are good enough. And then you don’t hit send. So today I am going to combat that one head first. Because often when it comes to goals and goal setting, it’s actually a really helpful exercise to pre-emptively ask yourself “what will get in the way” and have a plan of attack for those circumstances. This is about creating awareness of these common thoughts – yes everyone has them, even me – and moving through them.
But before we get stuck in, I wanted to let you know that in just a week I will be hosting a brand new, free masterclass called The 7 Revolutionary Email Marketing Secrets to grow your business with more ease in 2022 and beyond. Inside this masterclass, I’ll be sharing the tips, tricks and hacks that the normal list building guru’s don’t share. And some of these secrets may just help quash your fears. There are 3 timeslots to choose from (with no replay) so make sure to save your seat at yaelkeon.com/secrets. This is in the lead up to the doors to The Email Experience opening at the end of the month! So if email marketing is something you want to sort out in 2022 then make sure to get on the waitlist at www.yaelkeon.com/experience. Not only will you get earlier access than the general public, you will be able to get your hands on some exclusive bonuses.
Right, getting back to “what will they think”....or other variations, “what if they think I’m annoying” or “what if they unsubscribe”. You know what I’m talking about.
Personally, I think it’s because email is a more personal marketing medium than any other. At the end of the day though, people give your their email address because they want to hear from you. Not sending them emails is doing them a disservice.
Tune in to find out how we can combat this together, and start sending emails today!
If you want guidance with any of this, including strategic planning, even more ideas, subject lines, email writing tips and even swipe files then The Email Experience membership is for you. Don’t forget there is a launch at the end of this month, complete with signup bonuses, so if email marketing is a part of your goals for 2022, go on over and pop your name on the waitlist at www.yaelkeon.com/experience.
Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon. I’ll see you in the next episode.
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Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 26 Nov 2023 | Email Marketing Software Update Roundup | 00:41:53 | |
A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024. Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not. 14:32 ActiveCampaign 21:03 Klaviyo 26:25 MailerLite 31:56 ConvertKit 36:03 MailChimp 40:21 Wrap up If you want help setting up your software check out the below courses:
More helpful podcast episodes: Email Deliverability Demystified Using ChatGPT for your Email Marketing Want to see more of what I get up to when I’m not podcasting?
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| 05 Jun 2022 | Email Secrets Series 1 - Start with your Audience | 00:13:06 | |
In today’s podcast episode, I’m kicking off a 4 part series where I spill on my top email marketing secrets. These are the little shifts that make all the difference when it comes to email marketing. AND what makes everything simpler & less overwhelming. And the first secret might just be the most important one and the biggest mindset shift when it comes to showing up & serving your list. You see everyone is looking for that magic formula. That perfect lead magnet that is working “right now” and getting everyone to sign up. Or that set of email swipe files you can copy & paste that will all of a sudden get your unengaged list to buying your thing. Or that piece of software or marketing strategy or whatever shiny object that is the must have thing of the moment. Well I’m here to tell you none of that matters. What matters is what your audience wants from you. In this episode, I explore exactly what that means and how to apply it.
This episode is in celebration of my new LIVE bootcamp beginning on June 20th - The Email Marketing bootcamp. If you want to finally get started (or restarted) with email marketing this is for you. We’ll be covering:
Plus plenty of time for you to ask questions and get support from me! Enrol now at yaelkeon.com/bootcamp
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| 24 Mar 2024 | Make Your Email Software Easy to Use With This One Hack | 00:14:12 | |
Want a quick tip that with save you your sanity when using your email marketing software? Listen in! I see it all the time. Someone starts with a shiny new email marketing software and at the beginning it’s clean and easy. You have only one or two forms, lists or groups and a couple of automations. But then you add another lead magnet. Or you want to send different emails to different groups. Or you want to add this extra automation. Or you want to add some preferences like allowing someone to opt out. Before you know it you have dozens (if not 100s of tags), a tonne of automations that you don’t know what they do, you are unsure if your subscribers are actually getting the right emails and it becomes all too overwhelming. It’s enough to make someone pull their hair out and give up. OR they come to me to sort it all out for them! But it doesn’t need to be this way. In this episode I’ll share the one hack that will make your software so much more organised.
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| 22 Dec 2024 | 3 Must-Do End of Year Tasks | 00:17:50 | |
This episode is your annual reminder of those checks & balances you should be doing with your email marketing! Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it. But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the ones you already have. And ensuring that the emails you are sending are hitting inboxes instead of spam. This is all about stopping you from wasting time and focusing on what is working best – and ensuring that everything is working as it should. The 3 Must Do Tasks are:
PLUS a bonus task which you might find yourself doing anyway. This episode is a must listen for when you are doing your planning for the coming year.
Resources mentioned in this episode: MailReach Email Spam Test - https://www.mailreach.co/email-spam-test Mail Tester - https://www.mail-tester.com/ Mx Toolbox - https://mxtoolbox.com/deliverability EP46 - Review these every quarter EP15 - Deliverability Demystified EP99 - Authentication Armageddon
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| 24 Jul 2022 | The P.S. Strategy | 00:11:13 | |
The P.S. is one of the most important areas of real estate in your emails - yet so many people forget to utilise it. Whenever someone scans an email they go first to the subject line, then to the opener and skip to the end. That’s what makes this place super valuable - either as a summary or reinforcement of the email content or as something completely different. No matter what purpose you want it to serve, it’s important that you use this space for something. And in this episode, I’m sharing 6 different ways you can use the P.S. to increase sales or engagement in your emails.
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| 24 Apr 2022 | Easy Content Creation for Socials AND Email with Tahryn Bolt | 00:28:59 | |
Social Media. Content Marketing. Email Marketing. It just seems to much to do, consistently. But what if I told you there was a way to make content creation for all three, easy. Well in this weeks podcast episode, I have an amazing guest who is sharing exactly how. This week’s episode is as special one as it is my first ever guest interview. And today we start with someone pretty amazing – Elizabeth McKenzie. Tahryn Bolt is the Biz Wizard behind The Social Bolt. She’s a content wizard, a launch wizard AND a biz wizard (business coach for the muggles) – which makes her a tri-wizard aka a triple threat. She supports her clients to share their magic and create wildly abundant offers, booked-up launches and magical content through 1:1 Business Coaching and her programs The School of Content Wizardry & Become a Launch Wizard. And in the process she’s built a 6-figure business based around the things she loves and being authentic AF in the process. I’ve known Tahryn for many years, I believe right near the start of her business – and it’s been amazing watching her growth during this time. Personally, I love the way Tahryn talks about content. She just makes it sound simple and more importantly – fun! Inside today’s episode we talk about:
And one big tip to take the pressure off constantly being in posting mode. This episode is definitely for you if you are struggling to create content for all the different channels This episode is full of inspiration and permission to be yourself – while still putting out consistent content. Connect with Tahryn – www.thesocialbolt.com.au or https://www.instagram.com/thesocialbolt Take her quiz: Discover Your Unique Blend of Content Magic: http://thesocialbolt.com.au/quiz/ Or grab her DIY Content Wizard bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/
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| 12 Feb 2023 | Lead magnets that are working now | 00:22:15 | |
Having trouble getting people to sign up to your email list? You need a lead magnet!
This is a generic free zone and after listening to this episode you’ll have a clearer idea of what to offer your audience and how to stand out in a busy online space. And ultimately start getting those leads that we all know are essential to your business success. Want to see more of what I get up to when I’m not podcasting?
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| 27 Mar 2022 | Review these every quarter | 00:15:14 | |
Quarterly strategic planning is at the heart of my business and what I find the best way to keep momentum going without feeling completely overwhelmed with all the things I could be doing, but instead focusing on the most important things. But before the fun idea generation step, we need to make sure we are focusing on the most important things. We need to know what’s working, what isn’t and where we should be investing our valuable time & energy. And while email marketing is not the complete picture, it is a key part of your marketing strategy and something you should be reviewing on a regular basis. In this episode, I’ll be sharing the 4 key email marketing things you should be reviewing every quarter and how to do it. After listening you’ll know exactly what to look at and therefore where you should be focusing your email marketing efforts - taking it from all the things to this one thing.
Other podcast episodes mentioned: EP15: Email Deliverability Demystified
Other Links Mentioned:
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| 12 Mar 2023 | How NOT to be annoying in email | 00:26:08 | |
It’s the number 1 reason I hear people don’t want to do email marketing - because they don’t want to be annoying. My answer? You’re probably not. And to be honest it’s probably an easy excuse for the many other reasons why you want to avoid doing it. Sorry. Not Sorry. In this episode I’m sharing:
Plus I get a little bit ranty and share some truths you need to know.
Want more?
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| 26 Mar 2023 | Using ChatGPT for your email marketing | 00:17:09 | |
ChatGPT and AI are THE hot topic in online marketing right now. So I’ve been having a play and let me tell you I am in LOVE and see so much potential for it to help you actually get your emails sent. If you aren't familiar with what ChatGPT is, it's an open Artificial Intelligence language model that can answer questions and respond to text inputs based on text data mined from across the internet. For online marketing, it has a tonne of potential for generating content, including your emails. Can you use it to create all your content? Yes. Should you? No! Instead, it’s a tool you can use as part of the process and gives you a lot of shortcuts. However, you’ll still be adding your own flair. In this episode I’m going to share exactly how you can use ChatGPT to generate email ideas, write your content and refine it, all while maintaining your brand’s personality and voice. Finally, I discuss how you can use it for your sales emails and email automations too. You’ll walk away with some game-changing tips that will have you ready to send those emails yesterday!
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| 26 Jun 2022 | Email Secrets Series 4 - Create Experiences | 00:12:31 | |
This is the conclusion of a 4 part series where I spill on my top email marketing secrets. These are the little shifts that make all the difference when it comes to email marketing. And today I want to talk about a mindset shift when it comes to email - and that is that it isn’t about any single email you send but instead it’s about the different experiences you can create for your subscribers. This is your opportunity to think about how can I really help and show up for my subscribers on a regular basis that serves them where they are right now. In this episode I share 5 different experiences you can create for your subscribers including:
This is The 5 Email Experiences Framework which is the foundation for my 12 month group coaching program - The Email Experience which doors are open for right now!
The Email Experiencewill help you serve your subscribers with open-worthy emails, shows you surprisingly simple automations and helps you sell while you sleep! It also provides the support and accountability to help you show up and share your most important messages with the world. Find out more and join before doors close on Wednesday 29th at 11.59pm AWST >> yaelkeon.com/experience You can find out all the details about the inclusions here.
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| 20 Feb 2022 | 5 types of emails to send when launching | 00:14:13 | |
Welcome back to Easy Email Marketing, I’m your host Yael Keon. Are you using emails when you're launching? I'm just off the back of a launch for my signature membership, the Email Experience, and this week's episode of Easy Email Marketing explores the five types of emails you can send when launching.
Most of the new members came from emails I sent during this launch phase, as opposed to ads or webinars!
Without giving too much away, here’s a sneak peek at the emails you can send during launching:
Email Type 1 – Engagement & Connection (Pre-launch) Email Type 2 – Invitation emails Email Type 3 – Reminder emails Email Type 4 – Sales emails Email Type 5 – Retargeting emails (automated or manual)
If you want my support and guidance with this, then The Email Experience is the place to get all of that. This online email marketing membership will help you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell. You can get on the waitlist anytime at yaelkeon.com/experience/
Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about or which software you want me to cover next please let me know over on Instagram @yaelkeon. I’ll see you in the next episode.
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Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 25 Feb 2024 | EPISODE 100 - Self Trust and Lessons in Online Business | 00:35:24 | |
Here we are - 100 episodes and almost 3 years into The Easy Email Marketing podcast! Reaching this milestone has given me a moment to pause and reflect on my business journey so far and I felt really led to speak on some of the lessons I have learnt along the way. Inside this episode I discuss:
And ultimately how self trust is the biggest thing you can build. This is a frank, vulnerable and opinionated episode but something different I really felt needed to be said. Here’s to another 100 episodes - I’ll be back with the email marketing goodness next time.
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| 10 Oct 2021 | Get more out of your next sales promotion with these 10 tips | 00:14:43 | |
Welcome back to Easy Email Marketing. Hands up if you've got a promo for Black Friday, Cyber Monday and Christmas? (open for more) Now keep your hand up if you've got a watertight plan in the lead up? Plan or no plan, you don't want to miss this episode where I share 10 tips to get more out of your sales promotions.
Here’s an overview of what I cover in this episode to get more from your promotions: 1: Don’t Neglect The Runway 2: Give A Heads Up 3: Send More Emails Than You Are Comforatable With 4: Resend To Unopens 5: Mix Up Your Subject Lines 6: Use Clear Calls To Action 7: Infuse Personality 8: Focus On The Benefit 9: Combine With Other Marketing Channels 10: Track Your Numbers
If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and plenty of examples inside The Email Experience, my online email marketing membership that helps you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell. So if you want that guidance to make the start, you can join the waitlist at yaelkeon.com/experience/
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Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 26 May 2024 | 8 Steps to Conquering Email Marketing | 00:15:01 | |
Let’s take a little step back and look at the big picture of email marketing and how to get started. Even if you do have some of your email marketing setup please don’t disregard this episode, as you may find you have missed a crucial step. Or perhaps you’ve done the first 5 but are missing out on the true potential of email marketing by stopping where you have. Email marketing is definitely one of those things that you can be working on forever. It is never done. There are always new layers you can add in. This is why it can be incredibly overwhelming – all those shiny objects. But the shiny objects are no good if you don’t have the foundations right. This is where the 8 steps come in. From brainstorming ideas to setting up your software to create a welcome experience to automation, you’ll know exactly what you need to do. These 8 steps are pulled directly from my new FREE course Get Started with Email Marketing. Think of this episode as the outline but the free course goes into each of those so much deeper. If you want to know more make sure to register at yaelkeon.com/start.
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| 31 Oct 2021 | Lists, Segments, Tags - What's the difference? | 00:12:19 | |
Welcome back to Easy Email Marketing. Everyone says to “segment your audience” and to “add tags”. Okay thanks – but WTF does that actually mean? Email marketing is full of industry terminology which can be very confusing. And this isn’t helped by the fact that different email marketing software uses different terminology for the exact same thing. So in this episode I’m going to try to explain so that you can actually leverage these powerful audience tools effectively and without too much overlap. For the purposes of this post, I’m going to stick to more standard definitions and then I’ll explain a few variances from different email software throughout The most important thing to understand about lists, segments and tags is that they are a hierarchy. So, it goe lists at the top, segments in the middle, and tags at the bottom. Have a listen to get all the lowdown on the hierarchy and then go look at your email marketing software and see how you can implement the three, or tidy up what you have!
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Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 15 Sep 2024 | Bundles for List Growth | 00:20:15 | |
It’s no secret that bundles are becoming an increasingly popular strategy for growing your email list, but are they right for your business? I’m diving into the ins and outs of bundle events, why they can be so effective, and how to get the most out of this collaborative approach to list growth. You’ve probably seen bundles floating around or perhaps you’ve even participated in one – either way, this episode will give you the lowdown on how to make bundles work for you. Inside, I’m sharing:
Plus, I’m sharing a simple yet powerful follow-up strategy to get the most of out of your promotion and to keep your list healthy & engaged.
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| 18 Sep 2022 | We need to talk | 00:14:36 | |
Email Marketing has the highest return on investment - $44 per $1 spent. It also has the highest reach and engagement 21.3% vs Instagram (0.67%) and Facebook (0.064%). After having worked with 100s of small business owners there are two clear reasons why:
In this slightly different episode, I explore why this is happening and share my number 1 solution to finally making progress. It’s currently available at an amazing introductory price until Sept 30.
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| 09 Jun 2024 | 5 Practical Antidotes to Sales Mindset Wobbles | 00:17:33 | |
“Selling is a Service” <<< That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough. The question then comes up - what can I do when I am feeling those selling mindset wobbles? In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails. You’ll learn:
And my top recommended tactic if you know those negative thoughts are going to come up. If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at yaelkeon.com/everyday
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| 13 Nov 2022 | Top Black Friday Email Marketing Tips | 00:22:36 | |
Black Friday, Small Business Saturday and Cyber Monday are less than 2 weeks away! Whether you are all organised with your promotions or are leaving it to the last minute, then this episode is for you.
Plus I discuss the pros and cons of participating at all. There are even some thoughts for digital businesses and service based businesses in here too.
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| 28 Apr 2024 | FREE COURSE ANNOUNCEMENT - Get Started with Email Marketing | 00:03:17 | |
ANNOUNCEMENT - The new FREE course Get Started with Email Marketing is here. With almost 2 hours of video trainings, divided into bite sized chunks you’ll be ready to take action today. Understand what email marketing really is (Hint: It isn’t just newsletters) Get the 8 steps to implementing your email marketing strategy Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?” And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps. You’ll be on your way to:
Get instant access totally for free at yaelkeon.com/start See omnystudio.com/listener for privacy information. | |||
| 05 Jan 2025 | 2025 Email Marketing Predictions | 00:21:24 | |
Email marketing is not going anywhere in 2025. In fact, it is only getting more powerful and impactful than ever. Here’s quick stats drop:
But as with any technology the landscape is changing, in many exciting ways. In this episode, I’m sharing my top 7 predictions for email marketing in 2025, including:
And how being yourself may actually be the key to standing out. Resources mentioned in this episode: Forbes 2025 Email Marketing Statistics Get Started with Email Marketing
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| 29 Sep 2024 | How The Salty Fox Is Killing It With Ecommerce Email Marketing - With Hangatu Wyld | 00:48:17 | |
When it comes to email marketing, working with ecommerce businesses is one of my favourite things to do as it is remarkable how just a few small changes can have such a big impact on the bottom line. And in this episode you’ll see exactly how this is possible. I’m joined by the prolific founder of The Salty Fox and my wonderful long term client, Hangatu Wyld where we talk all things ecommerce marketing including:
And so, so much more. Hangatu really opens up about her entrepreneurial journey, the challenges of remote work and parenting, and the dedication required to build a brand that stands out in a competitive market. If you are a business owner, this is a must listen - ecommerce or not. About Hangatu: Hangatu Wyld is the dynamic founder of The Salty Fox, a business specialising in Apple Watch bands and with a keen focus on women who were underserved in this industry. Based in regional Victoria, Hangatu skillfully balances life as a mother of two young boys with the demands of managing a remote team in Melbourne. Since 2015, she has been immersed in the world of eCommerce, leveraging her extensive experience to create a brand that not only enhances the individuality of its customers but also prioritises exceptional customer service, top-notch product quality, and an intuitive website experience. Claim 15% off your next order at www.thesaltyfox.com.au using the coupon code YAEL15 Follow @thesalty_foxofficial on Instagram
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| 11 Dec 2023 | How to Take Time off From Email Marketing | 00:17:49 | |
As we are barrelling into Christmas, school holidays and trying to get everything wrapped up while still battling school concerts, Christmas parties and the last minute shopping, you may be dreaming of that moment when you can finally put your feet up with a glass of wine and take a breathe. But what about your business? How can you take that time off while still showing up for your subscribers, customers and clients? And, even better, how can you still continue to get sales? Of course my answer is email marketing and this is the perfect time to have a look at ways in which you can make it a whole lot easier on yourself. Inside this episode, I’m sharing my top tips for taking time off your email marketing and how that also supports you taking time off from your business as well. I talk pre-scheduling, easy content ideas, honest communication, automation and even *gasp* not sending anything for a short time. There’s a handy tip in here for you so gift yourself a few minutes to listen so you can get even more time back later.
If you want some shortcuts to getting some of what I spoke about sort out check out these courses: Welcome Series Builder - Ecommerce Edition Welcome Series Builder - Services & Digital Products Edition
More helpful podcast episodes: EP70 - Quick & Easy Email ideas for the End of Year EP59 - Holiday Proof your Email Marketing Want to see more of what I get up to when I’m not podcasting?
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| 27 Feb 2022 | Spice up your subject lines | 00:10:15 | |
Let’s talk Subject Lines - the most important copy of your emails.
And don’t forget to mix it up to keep things fresh and interesting!
If you want help and ideas, then you can grab my FREEBIE: 80+ Fill in the Blank Email Ideas to help inspire you further. Just fill in the blanks with the topics your audience has given you and off you go. These topics can be used as the subject lines themselves! Grab it now at yaelkeon.com/ideas Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about, please let me know over on Instagram @yaelkeon.
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 11 Dec 2022 | Quick & Easy Email Ideas for the End of Year | 00:16:02 | |
Who else has that can’t be bothered vibe as it reaches the end of the year? And as a result you don’t feel you have the time or energy to create fresh content. Maybe you have had a full on last few weeks and are just lacking the energy. Or maybe you are so excited for your epic plans in 2023, but you just can’t quite talk about it yet… While it is totally ok to take a small content break during the holiday period, I would still encourage you to be sending regular emails to your list. For a few key reasons:
So what can you send - especially if you aren’t feeling it right now? Inside this episode, I’m sharing 15 different ideas. From super simple copy & paste to simple engagement getters to well-timed content. Once you’ve had a listen you’ll feel motivated to write & schedule straight away so you can relax knowing your subscribers are looked after. Want even more ideas? Makes sure to grab you 80+ Fill in the Blanks Email Ideas Freebie at yaelkeon.com/ideas
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| 24 Oct 2021 | How to make emailing a habit | 00:13:14 | |
Welcome back to Easy Email Marketing.
I know that there are many of you out there who struggle with emailing your subscribers regularly. This episode is here to help you break that struggle, and make email marketing a habit.
Now I’ll be honest… consistency is not my forte. I am not someone who can just put something in my schedule to happen on a certain day and trust myself to always follow through with it. To me there is always the next day or the next week. So this is definitely not coming from the place of someone who is completely organised and has it all together. Instead, I’m sharing 10 tips that help me, and will hopefully help you to break down that barrier and get in the habit of sending those emails!
Go ahead and listen to get all the info on implementing the 10 tips in your email marketing habits, and then get emailing!
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 21 Nov 2021 | Behind the Scenes - How I Only Work 12 Hours A Week | 00:19:27 | |
Welcome back to Easy Email Marketing, I’m your host Yael Keon and today I’m taking you on a behind the scenes journey in my business where I explore how I work 12 hours a week:
And now that we’ve covered off that journey,I want to let you know about a brand new mastermind-style program I have coming for 2022 called Free to Thrive. I am so so so excited to be offering this as one of my biggest passions is supporting others in having choice and freedom in their lives without being tied to a desk for 60 hours a week. I run my business in about 12. I have two kids, the youngest of which is still only in school part time. a FIFO hubby who work away 3 weeks at a time and I want to show up for parent help, school carnivals, sick days and everything else that goes on. I also want to be able to go on long walks, have Netflix binges and hit the gym. I LOVE what I do but I only want it to take up as much of my life as I want it to. And that is what Free to Thrive is all about. Helping you grow a thriving business in less than 20 hours a week without sacrificing your profits. My zone of genius is seeing the most efficient way to do this. The best way to create leveraged offers. The easiest way to market. Without burnout. This is a 12 month container which will start with a maximum of 20 small business owners. It’s a sort of mastermind where we will have plenty of group elements, collaboration and support but it’s combined with a key program that will help you focus on the most important needle-moving tasks and get them done in the most efficient way possible. It's application only so if you are interested please check it all out at yaelkeon.com/free Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 09 Dec 2024 | Software Update 2024 | 00:26:03 | |
Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements. In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what matters. You'll learn:
My top 2 highlights? Segments management from ActiveCampaign and the ability to add & remove subscribers from lists in Klaviyo. But there is so much more. Listen in now!
TIMESTAMPS: MailChimp - 2:54 MailerLite - 3:18 Kit (formerly ConvertKit) - 4:53 ActiveCampaign - 6:16 Klaviyo - 16:16
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| 27 Aug 2023 | 10 Ways to Boost Your List Growth | 00:16:45 | |
Does it feel like your email list is growing in slow motion? When you first begin focusing on growing your list, the subscribers seem to just flow in easily. But then it just slows… Totally normal. That just means you need to keep reviewing what you are doing, mixing things up a bit and just getting more proactive. In this episode, I’m sharing 10 ways you can boost your list growth. From lead magnets to leveraging content to ads to collaborations - you'll find a fresh idea that just might make all the difference.
Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information. | |||
| 21 Jul 2024 | Preferences Centres: Why, What, When, Where & How | 00:19:30 | |
Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need! In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy. You’ll learn:
The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want. If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course. You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups. PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign). What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs. Learn more at yaelkeon.com/segment
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| 08 May 2022 | Creating Time with Tash Guthrie | 00:22:15 | |
“I have enough time.” Said no one ever. Instead, we are caught in this cycle of trying to find more time in our days to do the things we think are important. Email marketing often falls into that category - important but not urgent. So it gets delayed. And delayed again. But not anymore, I have an amazing guest joining us on the pod to help you start creating more time in your business (and your life).They call her The Time Creator. It’s Tash Guthrie is a time management & productivity educator, and the founder of The Time Creator planner, podcast, community and membership. She believes that everyone has the power within them to live the life they truly desire, free of overwhelm, burden and stress. Tash helps busy women manage the multifaceted demands of their life, take control of their time and improve their productivity and time management skills, to ultimately create more time for the people and things they love most. Tash’s mantra is ‘plan hard, live easy’ and this is reflected in her strategies for creating a purpose-driven, fulfilled life free from complication, stress and overwhelm. Tash normally lives on a farm on the Far North Coast of NSW with her husband, 2 children, several chickens and 1 gorgeous cow. She is also a full-time primary school teacher. Currently, she is travelling Australia in her caravan. And when Tash & her family literally pulled in to park their caravan in my driveway as they made it into Perth, we took the opportunity to have a chat!
In this episode we talk about:
We also explore the difference of going from limited time (working FT, kids, farm & business) to seemingly “unlimited” time while travelling – and how that actually has an impact on productivity. …. Connect with Tash: https://www.tashguthrie.com.au/ or https://www.instagram.com/tashguthrie_timecreator/ Try The Time Creator Planner for free at https://tashguthrie.com.au/planner
Join me for a new free training: Get Unstuck: 7 simple, strategic shifts for busy, bored or burnt-out service providers to finally step into their potential. Wednesday May 18th, 10am Perth time. ….. Want to see more of what I get up to when I’m not podcasting?
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| 01 Sep 2024 | 10 List Building Mistakes | 00:20:05 | |
It’s the time of year when list building should be a big focus. We're at the start of September, which means things are ramping up. As we transition out of winter sports here in Australia or you are emerging from summer holidays in the northern hemisphere, we are beginning to get stuck back into work. Then add Black Friday, Cyber Monday, and Christmas, plus a busy launch season, growing your list should be a top priority. Yet many business owners skip this important strategy or leave it to the last minute. In this episode, I’m sharing the 10 biggest mistakes businesses make when trying to grow their email lists. You’ll learn:
Plus, why you may not need to give up on your lead magnet just yet. If you know you need to grow your email list or you are struggling to get it moving, this is the episode for you.
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| 26 Feb 2023 | 7 Email marketing hacks you need to know about in 2023 | 00:21:20 | |
Sometimes it’s the little things that can make all the difference.
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| 03 Oct 2021 | Why your email list isn't growing | 00:11:18 | |
So, you’ve got a freebie. And you’ve got a sign up form. But your email list isn’t growing in the slightest. This episode unpacks why your email list isn’t growing and what you can do to fix it. Growing your email list is not a bad thing. It’s a good thing. The more people you reach, the greater your sales potential will be. Take a listen to the five things stopping you from growing your email list and what you can do instead.
If you want guidance with any of this, I cover these points in great depth with lessons, tech tutorials and plenty of examples inside The Email Experience, my online email marketing membership that helps you serve your subscribers with open-worthy emails, surprisingly simple automation and offers that sell. So if you want that guidance to make the start, you can join the waitlist at yaelkeon.com/experience/
Want to see more of what I get up to when I’m not podcasting?
Don’t hesitate to get in touch to let me know what you thought of the show, and if you want to hear about a particular topic inside of email marketing. See omnystudio.com/listener for privacy information. | |||
| 10 Sep 2023 | Sneaky Target Market Research | 00:20:20 | |
If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you. But so many of the target market training out there either focus on building customer avatars and completing epic worksheets. Or going full tilt into surveys or interviews or other intensive research processes. While there is nothing wrong with either approach, I prefer something a little more immediate and concrete. Something based on real data and information from my specific audience. And something that I can do without committing hours upon hours of my time. And no surprises, my secret is using email marketing. Target market insights is one of the unspoken superpowers of email marketing and there are a tonne of ways you can do it, without your audience even knowing what you are doing. I call it sneaky target market research and in this episode I share 7 ways you can do it and some of tech hacks that make it happen. Want to see more of what I get up to when I’m not podcasting?
Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information. | |||
| 21 Mar 2022 | [BTS] My Email Marketing Setup | 00:19:12 | |
A much asked for episode that I’ve avoided for some time. Because my email marketing setup is never finished. There is always something I want to add or improve or change. So now is as good a time as any to share with you how my email marketing system is setup and provide an overview of the experience my subscribers go through. The primary purpose of my email list is to sell The Email Experience program so this episode shows one way of setup your system to sell digital programs. However, there is a tonne of gold nuggets to uncover for any business type.
Inside you’ll find out:
After listening you’ll hopefully be inspired with some fresh ideas for your list. Or just have your curiosity satisfied.
Other podcast episodes mentioned: EP5: The “Best” Email Marketing Software EP18: What is a Content Funnel (and why you need one)
Other Links Mentioned: On Demand Masterclass - The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat Lead Magnet - 80+ Fill in the Blank Email Ideas
Thank you for joining me today. I’d love to hear from you about what you have enjoyed from this episode or what you want to know more about, please let me know over on Instagram @yaelkeon. See omnystudio.com/listener for privacy information. | |||
| 15 Oct 2023 | Content Marketing and Email - A Perfect Match | 00:19:56 | |
Content marketing is one of the BEST strategies you can use to grow your email list - not to mention having something to send. Not only does it provide a catch-free way of learning about you, your business but it also gives you an easy way for your business to be discovered.
And where I recommend you get started - in a way that doesn’t have you tied to writing a blog every week or suddenly becoming a YouTube sensation.
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| 07 Jul 2024 | 4 Metrics to Review Every EOFY | 00:25:24 | |
It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis. No, I’m not talking about your opens, clicks, unsubscribes and bounces here. Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year. Inside this episode, I’m sharing the top 4 metrics you want to review and how to calculate them:
Plus your predicted email marketing revenue for the year to come. If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at yaelkeon.com/experience. Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at yaelkeon.com/work-with-me. Other resources mentioned in this episode:
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| 23 Apr 2023 | Using Reels to Grow your List with Ally Polishchuk | 00:32:05 | |
Struggling to grow your email list and know that you probably should be using social media more to do it? Then this podcast episode is for you. I’ll be the first to admit, I am not a big social media fan. The idea of putting myself out there on a public platform like that. And to do it consistently is daunting. But if you want to grow your email list without paying for ads, then social media is a crucial part of that strategy. One of the newest and most exciting ways we can be discovered by new audiences and then convert them to subscribers is through Instagram Reels. This is why I am very excited for this interview with Ally from Alyona Social. Ally is your go-to Instagram and Reels coach to help you monetise on Instagram with the power of Reels and strategic content that brings hot leads and new sales in your sleep. Inside today’s episode we talk about:
I learnt so much through talking with Ally and I know you’ll come away from this episode with a fresh perspective on this amazing email list growth tool.
Connect with Ally: Instagram: https://www.instagram.com/alyona.social/ FREE ‘Speaking Reels’ Guide: https://www.alyonasocial.com/speakonreels ’Simple Sell Out Reels’ Masterclass: https://www.alyonasocial.com/masterclass …. Connect with Tash: www.jessicatutton.com.au or https://www.instagram.com/jessica_tutton/ Watch her free masterclass, The 3 Fail-Proof Ads for a 5 Figure Launch here: https://www.jessicatutton.online/2022-fb-ads-masterclass ….. Want to see more of what I get up to when I’m not podcasting?
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| 17 Jul 2023 | The Cheats Way to Create Content | 00:15:53 | |
Feeling totally uninspired or just “too busy” to write your emails (or any content) right now? Then this episode is for you. Inside, I’m sharing my biggest hack to creating content without needing to start from scratch every time. It involves repurposing but it is so much more than that. Going through this process will not only help you write this weeks email but will also give you:
And a butt-tonne of inspiration for new content that you might find you do have the motivation to create fresh content after all. Trust me, you’ll want to rush to your computer while listening to see what this process reveals for you.
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| 17 Apr 2022 | 4 emails you should be sending | 00:08:20 | |
There are 4 different types of emails ALL businesses should be sending. Yes, even yours. Inside this episode, you’ll learn what the 4 different emails are and how to apply them to your business. (Including 1 that gets opens of 60-70%!). This episode is a preview / overview of my brand new free, on-demand training The 4 Must-have Emails for Sales Success & Exactly How to Write them in 10 Minutes so make sure to get the full strategy with examples at yaelkeon.com/masterclass
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