Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies (4 The Creatives)
Explorez tous les épisodes de Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies
| Date | Titre | Durée | |
|---|---|---|---|
| 15 Jan 2024 | Ep 4: How to Take Action with Your Ideas with Darnell Brown | 00:58:36 | |
Text us your questions, and we'll address them in the show! Entrepreneurship and running a business is not always easy and the end goal can seem far away at times, but starting with bite size steps and winning at those can help to lead you to the ultimate end goal you are looking to achieve. In this episode, Growth Strategist and Designer, Darnell Brown, helps us break down how to take our creative ideas and put them into action. More about our guest: Darnell Brown is an award-winning growth strategist, designer, and entrepreneur. He helps today’s creative + non-creative entrepreneurs and businesses power up, and impact lives through clarity, empathy, and strategy. His clients include J&J, BAND-AID, Passport Parking, & /dev/color. Learn more about his creative community Forge: https://www.darnellbrown.com/forge/ Connect with Darnell: https://www.darnellbrown.com/help Darnell’s LinkedIn: http://www.linkedin.com/in/darnellbrown Darnell’s Instagram: http://www.instagram.com/bulletproofhustle Darnell’s Facebook page: http://www.facebook.com/bulletproofhustle Darnell on Threads: https://www.threads.net/@bulletproofhustle Darnell’s Book: https://www.amazon.com/Bulletproof-Hustler-Purpose-Unleash-Superpowers-ebook/dp/B01MULTEBX
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 22 Jan 2024 | Ep 5: How to Have Less Clients and Make More Money | 00:27:39 | |
Text us your questions, and we'll address them in the show! Learn how I transformed my freelance business to earn more by working less. I used to have tons of clients with very low paying projects, making me work night and day and on weekends to barely pay my expenses. I was at a point of extreme stress and burn out, working all the time for clients who were not paying very much. But I was able to adjust 2 main key points that helped me to reduce my work hours, take vacations and have less overwhelm. Links mentioned:
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 06 Feb 2024 | Ep 7: The Good & The Bad of AI for Graphic Designers | 00:37:50 | |
Text us your questions, and we'll address them in the show! In this episode, we will be discussing the controversial subject of AI. This topic has been frequently requested by my audience. Although the answer isn't straightforward, today, I engage in an in-depth discussion on this matter with my tech-savvy husband and business partner, whose technological insight has been crucial to my business success.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 12 Feb 2024 | Ep 8: How to Increase Your Prices as a Graphic Designer with Jess Langley | 00:50:23 | |
Text us your questions, and we'll address them in the show! Today I am joined by The ColorFul Jess Langley, the Pricing Coach, to discuss how to set boundaries around the subject of pricing with clients so that you can feel more confident in those awkward pricing conversations.
More about Jess:
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 19 Feb 2024 | Ep 9: Expert Legal + Trademark Tips for Designers with Brittany Ratelle | 00:55:33 | |
Text us your questions, and we'll address them in the show! In this episode, I had the privilege of speaking with a very knowledgeable trademark small business attorney who shed a ton of light on some common legal questions I hear often from designers. Our conversation included:
LINKS FROM EPISODE: Legally Legit Checklist: https://www.lawfullyeveraftercourse.com/Legally%20Legit%20Workbook Website: https://brittanyratelle.com/ Creative Contracts: https://creativecontracts.co/ YT channel: https://www.youtube.com/channel/UCDArjxoxKxbqWObigQxlqRA IG: https://www.instagram.com/brittanyratelle/ MORE ABOUT BRITTANY: Brittany Ratelle is a small business attorney who helps modern entrepreneurs get legally legit. She has helped hundreds of founders protect and grow their brands without getting overwhelmed (or bored) and has worked with the Bucket List Family, Hope Scope, Blogilates, Sharon Says So, Glo Atanmo, Not Enough Nelsons, Dayna Bolden, Emma Arletta, Cake by Courtney, Brianna Battles, and Tracy Litt. Brittany lives with her hunky husband and four kiddos in her beautiful hometown of Coeur d'Alene, Idaho but supports and educates creatives and creators all over the US with a mix of fun and accessible legal resources.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 26 Feb 2024 | Ep 10: Common Mistakes in Getting Graphic Design Clients | 00:34:31 | |
Text us your questions, and we'll address them in the show! In this episode, we dive into the art of client acquisition for designers, a crucial yet challenging aspect of growing your design business. Join me as I switch roles, being interviewed by my business partner and husband, where we explore common pitfalls in attracting clients, effective strategies for using social media platforms like Instagram and LinkedIn, my personal approach to follow-ups after sending proposals, and successful client acquisition tactics I've observe Whether you're feeling isolated in your quest for clients or just looking for practical advice to apply to your business, this episode offers insights and tips to help your design business thrive. Sign up for the Consistent Clients Blueprint wait list here: https://4thecreatives.com/blueprint/ Download my free guide to get more clients here: https://4thecreatives.com/more-clients/
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 05 Mar 2024 | Ep 11: Which Pricing Strategy Should Graphic Designers Use? | 00:20:27 | |
Text us your questions, and we'll address them in the show! Choosing the right pricing strategy for clients can be complex, given their varied needs. In this episode, I share insights and experiences to simplify this task, discussing different pricing models and when to apply the most challenging one. We'll cover the essentials of selecting a strategy that aligns with both your business goals and client expectations, aiming for mutual satisfaction. Join me to unlock the secrets to effective pricing, making it less daunting and more strategic.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 11 Mar 2024 | Ep 12: How to Attract Graphic Design Clients | 00:26:32 | |
Text us your questions, and we'll address them in the show! In this episode, I get into how to make your design business attractive to your ideal clients. Sometimes we think about our business only from our own perspective, but it is super important to reverse the roles and go at it from the perspective of who we want to attract.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 18 Mar 2024 | Ep 13: Ten Ways You Can Get Graphic Design Clients | 00:37:11 | |
Text us your questions, and we'll address them in the show! Let’s go through 10 different ways YOU can get clients into your graphic design business. Some are easier than others, but it is important to be doing many different actions until you get consistency into your business.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 25 Mar 2024 | Ep 14: How to Transition from Freelance to Full-Time Job with Jamie Roberts | 00:45:40 | |
Text us your questions, and we'll address them in the show! Instead of talking about going freelance, sometimes it is the right time to transition away from freelance into a full-time in-house or agency role. And for this topic, I brought on my friend Jamie Roberts from Rock That Creative Job, an experienced Creative Career Coach to guide you on this journey with actionable tips that will place you at an advantage in the hiring process. In this episode we dive into:
More about Jamie: Jamie Roberts is an experienced Creative Career Coach with a 20 yr. background as a Sr. Creative Director & Designer, working and leading teams in both agency & in-house environments. She has recruited, hired, and managed every type of creative role, and her mission is to help every creative across the globe sell themselves more effectively, to feel less stuck and more empowered in their careers! CONNECT WITH JAMIE: https://www.rockthatcreativejob.com/ Resume Course: https://www.rockthatcreativejob.com/creative-resume-in-a-day Use code: ROCKTHATRESUME for a 20% discount Podcast: https://www.rockthatcreativejob.com/podcast
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 10 Apr 2024 | Ep 16: Ways to Niche So It’s Not Scary | 00:30:52 | |
Text us your questions, and we'll address them in the show! Niching is a very scary subject for many! But in this episode, I break down many different ways you can niche and 5 points you must think with before deciding on the niche you will choose.
Links from episode:
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 15 Apr 2024 | Ep. 17 Revolutionizing Design Education: Real-World Client Experience with David Block | 00:29:48 | |
Text us your questions, and we'll address them in the show! In this episode, I had the opportunity to interview a seasoned designer with over 30 years of experience who has turned into a full-time graphic design educator. This educator is helping the next generation of graphic designers gain real-world experience as part of their high school curriculum. David shares wisdom for new and seasoned designers based on his extensive career. Connect with David: The Design Rescue Program: https://www.edhsdesignrescue.com/ The Design Rescue YouTube channel: www.YouTube.com/@TheDesignRescueShow David Block’s Design Site: https://www.davidblock.net/ More about David: David is a graphic designer and educator with a career that started in 1991 after discovering his passion for design while working at a mall kiosk. His journey took him from early web design ventures with his father to earning a Bachelor's in Graphic Design from The Art Institute of California - Orange County. David spent significant time at Experian, evolving from a Senior Graphic Designer to an Interactive Art Director, and co-created the Handable Phone Grip, a testament to his interest in functional design. In 2015, David transitioned to education, teaching Digital Design and Visual Communications at North Orange County ROP, El Dorado High School. He founded the 'Design Rescue Studio,' a program that combines academic learning with real-world projects, and launched 'The Design Rescue Show' on YouTube to extend his educational reach. Currently, he balances teaching with running his freelance design business, continuously learning and adapting to the ever-changing design landscape.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 22 Apr 2024 | Ep. 18: How to Increase Your Value + Profit as a Graphic Designer | 00:33:04 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, Lauren delves into crucial questions surrounding the graphic design industry's value and profitability. Joined by her husband and business partner Rodrigo, they explore strategies for graphic designers to enhance their market value and profit beyond basic design skills. From understanding the importance of experience and skill diversification to discussing the effectiveness of advertising for designers, they provide insightful perspectives and practical advice. Furthermore, they dissect high-value problems graphic designers can solve to increase their profitability, offering real-world examples from industries like weddings and real estate. Tune in for a value-packed episode that delves deep into how to elevate your value as a graphic designer.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 29 Apr 2024 | Ep 19: Should You Use “I” or “We” on Your Graphic Design Website? | 00:09:04 | |
Text us your questions, and we'll address them in the show! Embarking on my own business adventure, I faced the classic conundrum many freelance designers encounter—choosing between the singular "I" or the collective "we" to describe my business and services. In this episode, I share the evolution of my brand, from the solo-run Elyse Designs to Principium Studio, and how this choice impacted not just branding but also client interactions. My personal journey underscores the importance of aligning language with business structure and vision.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 06 May 2024 | Ep. 20: This is Why Freelance Graphic Designers Quit | 00:20:26 | |
Text us your questions, and we'll address them in the show! In today’s episode, we’re diving into the critical reason why freelancers give up, as well as how to generate client referrals and recurring business, which are pivotal indicators of your business’s maturity.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 13 May 2024 | Ep. 21: Freelance Design Pricing: Why You Should Never Match In-House Rates | 00:15:26 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I will tackle a common question from freelance designers: Should you charge the same as an in-house designer? Join me in this episode to discover the differences in expenses, responsibilities, and expertise that should justify higher rates for freelance designers. Learn why it's essential to value your skills appropriately and gain the confidence to set prices that reflect your true worth. Additionally, I'll share my insights on serving global clients in today's increasingly virtual world. Discover how the shift to online meetings has opened up new opportunities for freelance designers, allowing you to expand your client base across different countries and time zones. This episode is packed with valuable advice and practical tips to help you navigate the complexities of pricing and client management in the freelance design industry.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 20 May 2024 | Ep. 22: Navigating Mental Health and Creativity as a Designer | 00:44:59 | |
Text us your questions, and we'll address them in the show! In this episode, we dive into the world of creative freelancing with our special guest, Barney Abramson. Barney shares invaluable insights on overcoming creative blocks, maintaining mental health, and finding inspiration outside the usual work environment. Whether you're a freelance designer or working in-house, this conversation is packed with practical tips to help you thrive in the creative industry.
Books mentioned in podcast:
Connect with Barney Abramson: LinkedIn: https://www.linkedin.com/in/barneyabramson/ Instagram: https://www.instagram.com/barneyabramson01/ Website: https://barneyabramson.com/ Blog: https://barneyabramson.com/blog/ LinkedIn Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6916082986522210304 Design + Mental Health Workshop: https://mailchi.mp/c49b18626523/design-and-mental-health-workshop
Barney Abramson is the head of design at Southwest Gas Corporation, an energy company that services 2 million customers across Southern California, Nevada, and Arizona. He has over 20 years of experience in the design industry, working as a graphic designer, content producer, and creative director for various companies in the gaming, entertainment, and energy sectors. He holds a dual Bachelor of Fine Arts and Corporate Communication degree from Bridgewater State University. His core competencies include creative direction, branding, marketing communications, graphic design, and web design. He leads a team of designers, freelancers, contractors, and creative agencies, ensuring consistent and on-brand messaging for all customer-facing graphic projects. He is passionate about mentoring and inspiring the next generation of designers, and he provides pro-bono mentoring via ADPList, a global platform that connects experienced professionals with mentors. In addition to his day job and mentorship, he writes about his experiences as an Afro-Latino creative in corporate America and shares his insights and tips on social media.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 28 May 2024 | Ep. 23: Mastering Your Elevator Pitch: The Art of Persuasion in 30 Seconds | 00:22:40 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I dive deep into the art of crafting the perfect elevator pitch. Discover how a simple, concise description of what you do can transform your business interactions and lead to a cycle of referrals and new clients. I will also shares personal anecdotes, actionable tips, and examples tailored for various design niches to help you create an engaging and effective elevator pitch.
Join me to learn how to communicate your value effectively and confidently, ensuring that every interaction is a step towards growing your design business.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 03 Jun 2024 | Ep. 24: 15 Proven Ways to Land your First Design Client | 00:27:10 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I dive deep into the world of finding your first design client. We will explore 15 powerful strategies you can use to get started, whether you're an introvert or an extrovert. Even if you've already secured your first client, this episode is a goldmine! The strategies I talk about in here go beyond just landing your initial project. You'll discover powerful tactics to build a steady stream of high-quality clients who value your services and keep your design business thriving. Key Points:
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 11 Jun 2024 | Ep. 25: Turning Client Objections into Opportunities: Expert Tactics for Negotiation Success | 00:19:58 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I dive deep into the art of managing tough client objections during the final stage of closing. We'll explore essential strategies for addressing common client concerns and ensuring successful deals. Even if you're an experienced designer, this episode is a must-listen! The techniques discussed here will help you build stronger client relationships, enhance your negotiation skills, and confidently navigate any objections that come your way. Key Points:
Tune in to gain valuable insights and practical tips that will elevate your client interactions and boost your success in closing deals.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 25 Jun 2024 | Ep. 26: Five Essential Tips to Stand Out and Win Client Projects | 00:26:11 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I dive into five crucial tips for standing out as a graphic designer, especially when you're just starting out. We'll discuss practical strategies to help you communicate your value and attract clients, even if you lack extensive experience. Whether you're new to the design field or looking to refine your approach, this episode is packed with actionable insights that will help you distinguish yourself in a crowded market. Key Points:
Tune in to gain valuable insights and practical tips that will elevate your client interactions and boost your success in the design industry.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 09 Jul 2024 | Ep. 27: Perfectionism: Your Worst Enemy and How to Overcome It | 00:22:46 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I explore the paralyzing effects of perfectionism on designers and provide actionable strategies to overcome it. From my personal experiences to practical advice, I delve into how perfectionism can hinder your progress, income, and overall success. Whether you're struggling to launch your business, finalize your portfolio, or submit client projects, this episode offers valuable insights and solutions to help you move past the fear of imperfection. Key Points:
Tune in to discover how to break free from the perfectionism trap and propel your design business forward.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 16 Jul 2024 | Ep. 28: How to Handle and Prevent Client Ghosting | 00:25:29 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I tackle the frustrating issue of client ghosting. From potential clients who vanish after an initial call to current clients who disappear mid-project, I share my personal experiences and offer actionable strategies to handle these situations professionally and effectively. Whether you're wondering how many times to follow up without being annoying or dealing with a client who has already paid a deposit but stopped responding, this episode provides valuable insights and solutions to keep your business moving forward despite these challenges. Key Points:
Tune in to discover how to navigate client ghosting, protect your mental health, and keep your design business thriving. For more resources and free downloadable guides, visit: https://4thecreatives.com/free-resources/
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 23 Jul 2024 | Ep. 29: Get More Done in Less Time: Effective Time Management Strategies for Designers | 00:13:50 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I dive into the essential yet often overlooked topic of time management. As designers and business owners, we wear many hats, from creating stunning visuals to managing outreach, sales, and administrative tasks. Without effective time management, it's easy to feel overwhelmed and lose track of our goals. Join me as I share practical strategies and personal insights on how to master your time, avoid burnout, and keep your creative business running smoothly. Key Points:
Tune in to learn how to optimize your time, increase productivity, and maintain a healthy work-life balance in your design business.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 30 Jul 2024 | Ep. 30: Boost Your Design Income with These Five Practical Strategies | 00:19:50 | |
Text us your questions, and we'll address them in the show! Welcome to episode 30 of the Earning by Design podcast! In this special milestone episode, we dive into five practical and achievable strategies to increase your monthly income without starting a new business or overhauling your current workflow. With the economy's ever-changing landscape, these ideas are designed to be within reach and maximize your existing skills and client relationships. Key Points Discussed:
I also share personal insights on why focusing on enhancing your current design business can be more beneficial than starting a new venture. Plus, get access to free downloadable resources, including a pricing guide, client acquisition tips, and time management strategies. Tune in to discover how you can elevate your design business and boost your income with these actionable tips. Don’t forget to leave a rating or review to help others find the podcast and join our growing community of designers!
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 13 Aug 2024 | Ep 31: How to Use LinkedIn to Get Graphic Design Clients with Louise Brogan | 00:39:00 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, we dive deep into the world of LinkedIn with special guest Louise Brogan, a LinkedIn B2B video and content marketing specialist. Louise shares her expertise on how to leverage LinkedIn to grow your design business, attract ideal clients, and build meaningful professional relationships.
Don't forget to subscribe, leave a review, and share this episode with fellow designers who could benefit from these insights!
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 20 Aug 2024 | Ep. 32: Work Smarter, Live Better: Achieving Balance in Your Design Career | 00:19:33 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, we tackle the challenging topic of work-life balance for designers, with insights drawn from my own experiences of running a design business while managing the demands of life. Whether you're in the early stages of your career or an established professional feeling overwhelmed, this episode offers practical advice to help you achieve a healthier, more balanced approach to your work and personal life. We explore strategies to help you work smarter, not harder, emphasizing the importance of setting clear boundaries, creating a productive work environment, and knowing when to step away from your desk. I'll share tips on how to structure your workday to maximize productivity, the psychological benefits of designating separate spaces for work and relaxation, and the critical importance of self-care to avoid burnout. Whether you're balancing a new business, family life, or just trying to find time for yourself, this episode is packed with actionable insights to help you live better and work more effectively. Tune in to learn how to create a sustainable work-life balance that supports both your personal happiness and long-term business success. Key Takeaways:
Don't forget to subscribe, leave a review, and share this episode with fellow designers who could benefit from these insights!
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 28 Aug 2024 | Ep. 33: Stand Out on LinkedIn: Social Selling for Designers with Michelle J Raymond | 00:46:01 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, we delve into the power of social selling on LinkedIn, featuring insights from LinkedIn growth strategist, Michelle J Raymond. Whether you're a designer just starting out on LinkedIn or a seasoned professional looking to refine your approach, this episode is packed with actionable advice to help you stand out, build authentic relationships, and drive business growth on the platform. We'll explore the mindset shifts needed to overcome the challenges of LinkedIn, the importance of consistency, and how to leverage your unique design skills to create a compelling personal brand. Michelle shares practical tips on how to engage with potential clients without feeling salesy, the art of nurturing relationships that convert, and why showing up authentically is your greatest asset on LinkedIn. Whether you're struggling to gain traction on LinkedIn or looking to elevate your social selling strategy, this episode offers valuable insights to help you make LinkedIn work for you. Tune in to learn how to harness the full potential of LinkedIn and take your design business to new heights. Key Takeaways:
Don't forget to subscribe, leave a review, and share this episode with fellow designers who are looking to succeed on LinkedIn!
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 24 Sep 2024 | Ep. 34: Overcoming Challenges in Creative Entrepreneurship with Lindsay Faller | 00:33:02 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I welcome Lindsay Faller, a seasoned business strategist with over 20 years of experience helping creative entrepreneurs build successful and profitable businesses. Lindsay shares her unique approach to balancing creativity with business strategy, emphasizing the importance of protecting your creative passion while constructing a solid operational foundation around it. With an MPhil in History of Art from Christie’s, Lindsay brings a deep understanding of both aesthetics and business acumen to her work. Her dual American and British citizenship reflects her global perspective, and she is passionately curious about the intersection of beautiful design, culinary experiences, and the nuances of building a successful business. Lindsay currently resides in Amsterdam, where she enjoys life with her family and their canal-loving dog, George. Instagram: https://www.instagram.com/cloudfields.cc/ LinkedIn: https://www.linkedin.com/in/lindsay-faller-22772431/
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 01 Oct 2024 | Ep. 35: Building a Standout Portfolio that Attracts Clients | 00:25:35 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I dive deep into one of the most crucial yet challenging aspects of a designer’s career—creating a portfolio. A portfolio is much more than just a collection of work; it’s a vital marketing tool that communicates your skills, expertise, and value to potential clients. Key takeaways include:
Make your portfolio work as a marketing asset, pushing the narrative that a strong portfolio can serve as your “sales force.” For more resources and tips on elevating your design business, visit 4thecreatives.com
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 08 Oct 2024 | Ep. 36: How to Deal with Problematic Client Red Flags | 00:26:17 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I explore one of the most difficult but important aspects of running a design business—dealing with problematic clients and identifying red flags early on. As designers, we all encounter challenging clients, but with the right approach, you can protect your sanity, your creativity, and your business. Key takeaways include:
This episode is all about empowering you to run your design business on your terms, with clear boundaries and confidence. For more resources and strategies to help you build a successful design business, visit 4thecreatives.com.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 29 Oct 2024 | Ep. 37: The Essential Difference: Brand Identity vs. Brand Strategy for Designers | 00:18:43 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I explore a critical distinction that can elevate your work as a designer: the difference between brand identity and brand strategy. While both are essential to building a strong brand, they serve distinct roles, and understanding each can make you a more valuable partner to your clients. Key takeaways include:
YouTube video mentioned Brand Identity vs. Brand Strategy: This episode is all about empowering you to go beyond aesthetics and design with purpose, creating brand identities that align with a clear strategy. For more resources to help you build a successful design business, visit 4thecreatives.com.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 05 Nov 2024 | Ep. 38: To Discount or Not to Discount? Pricing Strategies for New Designers | 00:12:07 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I tackle a question that many new designers wrestle with: Should you charge full price when you’re just starting out, or should you offer discounts (or even freebies) to get your foot in the door? It’s a tricky balance, especially when you’re eager to build your client base and establish trust. Pricing List: https://4thecreatives.com/pricing/
If you’re a new designer or freelancer wondering how to set fair, competitive prices that still attract clients, this episode will help you find a balanced approach. It’s all about building trust with your clients, valuing your work, and growing your business with confidence.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 12 Nov 2024 | Ep. 39: How to Avoid Brand Identity Design Mistakes and Impress Your Clients | 00:24:05 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I dive into some of the most common mistakes designers make when creating brand identities—and why avoiding these pitfalls is essential for delivering effective, professional work to clients. Brand identity is powerful when done right, but small errors can quickly undermine your design’s impact and longevity. Key takeaways include:
This episode is filled with actionable insights to help you elevate your brand identity work and deliver designs that stand the test of time. Whether you’re just starting out or looking to refine your skills, these tips will help you avoid costly mistakes and create more effective brand identities.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 03 Dec 2024 | Ep. 40: 5 Steps to Prepare Your Design Business for a Prosperous 2025! | 00:24:01 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I’m sharing five essential steps to help you prepare your design business for a successful 2025. These are the exact steps I take every December to reflect on the past year, set meaningful goals, and ensure my business is ready to thrive in the year ahead. Key takeaways include:
This episode is perfect for designers looking to grow their business, avoid burnout, and start the new year with focus and clarity. Listen now to set yourself up for success in 2025!
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 10 Dec 2024 | Ep. 41: How to Beat the New Year Client Slowdown | 00:26:52 | |
Text us your questions, and we'll address them in the show! In this episode of Earning by Design, I’m diving into quarter one trends across 15 different industries and what they mean for your design business. If you’ve ever wondered why some months are booming with projects while others feel like a ghost town, this episode is for you. I’ll break down the unique rhythms of each industry in Q1, from e-commerce to fitness, education, real estate, and more. By understanding these patterns, you’ll be better equipped to anticipate slowdowns, position your services, and capture new opportunities as they arise. Key takeaways include:
This episode is packed with insights to help you start the new year strong and make the most of quarter one. Don’t miss it!
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 14 Jan 2025 | Ep. 42: Top 5 Ways to Get Clients That Worked in 2024 (and What to Avoid) | 00:16:02 | |
Text us your questions, and we'll address them in the show! Podcast Description: In this first episode of 2025, I’m diving into five different client acquisition strategies—ranked from worst to best—based on my personal experience and the successes of my students. If you’ve been relying on outdated methods to land clients or feel stuck in your outreach approach, this episode is for you. Here’s what you’ll learn:
By the end of this episode, you’ll have a clear roadmap of where to focus your efforts for client acquisition and how to make 2025 your best business year yet.
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 10 Feb 2025 | Ep. 43: The Most Frustrating Parts of Freelancing—And How to Fix Them | 00:19:40 | |
Text us your questions, and we'll address them in the show! Freelancing as a designer can be an amazing career path—but let’s be real, it comes with its fair share of annoyances. Late payments, ghosting clients, unpredictable referrals, and the dreaded feast-or-famine cycle can make running your business feel overwhelming. In this episode, I’m sharing:
If you’ve ever struggled with client issues or want to streamline your business for less stress, this episode is for you. Tune in and take control of your freelance career!
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 12 Mar 2025 | Ep. 44: Breaking Through the $50K Freelance Ceiling: Here’s How | 00:26:49 | |
Text us your questions, and we'll address them in the show! Many freelance designers hit an income ceiling around $50K per year, despite putting in more hours and taking on more projects. It's not about working harder—it’s about working smarter. In this episode, you'll discover:
Ready to finally break through the $50K barrier and reach six figures and beyond? Tune in and let's level up your design business together!
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 05 Jan 2024 | Ep 2: How to Use Instagram to Get Graphic Design Clients with Brittany Worthington | 00:38:35 | |
Text us your questions, and we'll address them in the show! Instagram can be an incredible platform for design business growth if it is used correctly. And that is why I wanted to bring on an Instagram expert, Brittany Worthington of The Social Britify where we talk about how to grow your business and get graphic design clients through Instagram. In this episode, we go deeper into:
Entrepreneur Advice More about Brittany: Prior to starting her business, Brittany Worthington was a professional dancer for Royal Caribbean Cruise Lines and knew nothing about creating content, writing captions or how often you are meant to "show up" on social media. But 3 years and over 50,000 followers later, she seemed to work it all out. As a Social Media Manager and Instagram Coach for Australian and International businesses, Brittany works with female-led service and expertise-based businesses of all sizes and has a mission to prove that successfully marketing yourself on Instagram, doesn't need to feel as painful as doing your bookkeeping. She's a myth-buster and will let you know which hacks aren't worth the hassle whilst passionately instilling confidence in you to show up as your most authentic self with sustainable systems and strategies to support you. After the successful launch of her signature program Conquer Your Content in 2022, Brittany now hosts an accessible and accountability-focused membership, Conquer Club, to support more women to show up, stand out and sell out with ease. Where to connect with Brittany: https://www.instagram.com/thesocialbritify/ https://www.tiktok.com/@thesocialbritify ---------------------- Connect with me! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||
| 06 Jan 2024 | Ep 3: Design Agency Marketing Tactics for Freelance Graphic Designers with Sam Chlebowski | 01:00:28 | |
Text us your questions, and we'll address them in the show! Learning how to market yourself as a graphic designer is a learning process and most creatives out of school don’t know anything but how to design. That’s why I wanted to discuss the topic of marketing with Sam Chlebowski who scaled Brighter Vision from 250 clients to over 5,000. So come join me as dive into agency marketing strategies applied to freelance graphic designers with Motion.io’s Sam Chlebowski. In this episode, we get into:
More about Sam: Sam’s passion for helping business owners create scalable systems that allow them to generate more leads, close more deals, and run their businesses without feeling like they're running out of breath is inspired by the impact he's seen these systems make firsthand. Before Co-founding Motion.io in 2022, Sam led the sales, marketing, and customer success teams at Brighter Vision, helping to scale the agency from 250 to nearly 5,000 customers and an eventual acquisition in 2020. *CONNECT WITH SAM* - Sam's LinkedIn: https://www.linkedin.com/in/sam-chlebowski-80041694/ - Motion.io Instagram: https://www.instagram.com/motion_dot_io/ - Sam's personal Instagram: https://www.instagram.com/gratefulmeatball/ - Motion.io: https://motion.io/ - Designing Growth podcast: https://podcasts.apple.com/us/podcast/designing-growth/id1635791608 ---------------------- *CONNECT WITH ME!* Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/
Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/ | |||